1 # SOME DESCRIPTIVE TITLE
2 # Copyright (C) YEAR Free Software Foundation, Inc.
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4 # FIRST AUTHOR <EMAIL@ADDRESS>, YEAR.
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29 #. type: Content of: <book><bookinfo><title>
34 #. type: Content of: <book><bookinfo>
36 msgid "<abbrev>\"freeculture\"</abbrev>"
39 #. type: Content of: <book><colophon><para>
40 #: freeculture.xml:24 freeculture.xml:112
42 "HOW BIG MEDIA USES TECHNOLOGY AND THE LAW TO LOCK DOWN CULTURE AND CONTROL "
46 #. type: Content of: <book><bookinfo>
48 msgid "<pubdate>2004-03-25</pubdate>"
51 #. type: Content of: <book><bookinfo><releaseinfo>
53 msgid "Version 2004-02-10"
56 #. type: Content of: <book><bookinfo><authorgroup><author><firstname>
61 #. type: Content of: <book><bookinfo><authorgroup><author><surname>
66 #. type: Content of: <book><bookinfo>
68 msgid "<copyright> <year>2004</year> <holder>Lawrence Lessig</holder> </copyright>"
71 #. type: Content of: <book><bookinfo><legalnotice><para>
74 "This version of <citetitle>Free Culture</citetitle> is licensed under a "
75 "Creative Commons license. This license permits non-commercial use of this "
76 "work, so long as attribution is given. For more information about the "
77 "license, click the icon above, or visit <ulink "
78 "url=\"http://creativecommons.org/licenses/by-nc/1.0/\">http://creativecommons.org/licenses/by-nc/1.0/</ulink>"
81 #. type: Content of: <book><bookinfo><abstract><title>
83 msgid "ABOUT THE AUTHOR"
86 #. type: Content of: <book><bookinfo><abstract><para>
89 "LAWRENCE LESSIG (<ulink "
90 "url=\"http://www.lessig.org/\">http://www.lessig.org</ulink>), professor of "
91 "law and a John A. Wilson Distinguished Faculty Scholar at Stanford Law "
92 "School, is founder of the Stanford Center for Internet and Society and is "
93 "chairman of the Creative Commons (<ulink "
94 "url=\"http://creativecommons.org/\">http://creativecommons.org</ulink>). "
95 "The author of The Future of Ideas (Random House, 2001) and Code: And Other "
96 "Laws of Cyberspace (Basic Books, 1999), Lessig is a member of the boards of "
97 "the Public Library of Science, the Electronic Frontier Foundation, and "
98 "Public Knowledge. He was the winner of the Free Software Foundation's Award "
99 "for the Advancement of Free Software, twice listed in BusinessWeek's \"e.biz "
100 "25,\" and named one of Scientific American's \"50 visionaries.\" A graduate "
101 "of the University of Pennsylvania, Cambridge University, and Yale Law "
102 "School, Lessig clerked for Judge Richard Posner of the U.S. Seventh Circuit "
106 #. type: Content of: <book><colophon><para>
107 #: freeculture.xml:80
108 msgid "You can buy a copy of this book by clicking on one of the links below:"
111 #. type: Content of: <book><colophon><itemizedlist><listitem><para>
112 #: freeculture.xml:83
113 msgid "<ulink url=\"http://www.amazon.com/\">Amazon</ulink>"
116 #. type: Content of: <book><colophon><itemizedlist><listitem><para>
117 #: freeculture.xml:84
118 msgid "<ulink url=\"http://www.barnesandnoble.com/\">B&N</ulink>"
121 #. type: Content of: <book><colophon><itemizedlist><listitem><para>
122 #: freeculture.xml:85
123 msgid "<ulink url=\"http://www.penguin.com/\">Penguin</ulink>"
126 #. type: Content of: <book><colophon><para>
127 #: freeculture.xml:92
128 msgid "ALSO BY LAWRENCE LESSIG"
131 #. type: Content of: <book><colophon><para>
132 #: freeculture.xml:95
133 msgid "The Future of Ideas: The Fate of the Commons in a Connected World"
136 #. type: Content of: <book><colophon><para>
137 #: freeculture.xml:98
138 msgid "Code: And Other Laws of Cyberspace"
141 #. type: Content of: <book><colophon><para>
142 #: freeculture.xml:103
143 msgid "THE PENGUIN PRESS, NEW YORK"
146 #. type: Content of: <book><colophon><para>
147 #: freeculture.xml:108
151 #. type: Content of: <book><colophon><para>
152 #: freeculture.xml:118
153 msgid "LAWRENCE LESSIG"
156 #. type: Content of: <book><colophon><para>
157 #: freeculture.xml:123
159 "THE PENGUIN PRESS, a member of Penguin Group (USA) Inc. 375 Hudson Street "
163 #. type: Content of: <book><colophon><para>
164 #: freeculture.xml:127
165 msgid "Copyright © Lawrence Lessig. All rights reserved."
168 #. type: Content of: <book><colophon><para>
169 #: freeculture.xml:130
171 "Excerpt from an editorial titled \"The Coming of Copyright Perpetuity,\" "
172 "<citetitle>The New York Times</citetitle>, January 16, 2003. Copyright "
173 "© 2003 by The New York Times Co. Reprinted with permission."
176 #. type: Content of: <book><colophon><para>
177 #: freeculture.xml:135
179 "Cartoon in <xref linkend=\"fig-1711\"/> by Paul Conrad, copyright Tribune "
180 "Media Services, Inc. All rights reserved. Reprinted with permission."
183 #. type: Content of: <book><colophon><para>
184 #: freeculture.xml:139
186 "Diagram in <xref linkend=\"fig-1761\"/> courtesy of the office of FCC "
187 "Commissioner, Michael J. Copps."
190 #. type: Content of: <book><colophon><para>
191 #: freeculture.xml:143
192 msgid "Library of Congress Cataloging-in-Publication Data"
195 #. type: Content of: <book><colophon><para>
196 #: freeculture.xml:146
198 "Lessig, Lawrence. Free culture : how big media uses technology and the law "
199 "to lock down culture and control creativity / Lawrence Lessig."
202 #. type: Content of: <book><colophon><para>
203 #: freeculture.xml:151
207 #. type: Content of: <book><colophon><para>
208 #: freeculture.xml:154
209 msgid "Includes index."
212 #. type: Content of: <book><colophon><para>
213 #: freeculture.xml:157
214 msgid "ISBN 1-59420-006-8 (hardcover)"
217 #. type: Content of: <book><colophon><para>
218 #: freeculture.xml:160
220 "1. Intellectual property—United States. 2. Mass media—United "
224 #. type: Content of: <book><colophon><para>
225 #: freeculture.xml:163
227 "3. Technological innovations—United States. 4. Art—United "
231 #. type: Content of: <book><colophon><para>
232 #: freeculture.xml:166
236 #. type: Content of: <book><colophon><para>
237 #: freeculture.xml:169
238 msgid "343.7309'9—dc22"
241 #. type: Content of: <book><colophon><para>
242 #: freeculture.xml:172
243 msgid "This book is printed on acid-free paper."
246 #. type: Content of: <book><colophon><para>
247 #: freeculture.xml:175
248 msgid "Printed in the United States of America"
251 #. type: Content of: <book><colophon><para>
252 #: freeculture.xml:178
253 msgid "1 3 5 7 9 10 8 6 4"
256 #. type: Content of: <book><colophon><para>
257 #: freeculture.xml:181
258 msgid "Designed by Marysarah Quinn"
261 #. type: Content of: <book><colophon><para>
262 #: freeculture.xml:185
263 msgid "&translationblock;"
266 #. type: Content of: <book><colophon><para>
267 #: freeculture.xml:189
269 "Without limiting the rights under copyright reserved above, no part of this "
270 "publication may be reproduced, stored in or introduced into a retrieval "
271 "system, or transmitted, in any form or by any means (electronic, mechanical, "
272 "photocopying, recording or otherwise), without the prior written permission "
273 "of both the copyright owner and the above publisher of this book. The "
274 "scanning, uploading, and distribution of this book via the Internet or via "
275 "any other means without the permission of the publisher is illegal and "
276 "punishable by law. Please purchase only authorized electronic editions and "
277 "do not participate in or encourage electronic piracy of copyrighted "
278 "materials. Your support of the author's rights is appreciated."
281 #. type: Content of: <book><dedication><para>
282 #: freeculture.xml:206
284 "To Eric Eldred—whose work first drew me to this cause, and for whom it "
288 #. type: Content of: <book><dedication><para><figure><title>
289 #: freeculture.xml:212
290 msgid "Creative Commons, Some rights reserved"
293 #. type: Content of: <book><dedication><para><figure>
294 #: freeculture.xml:213
295 msgid "<graphic fileref=\"images/cc.png\"></graphic>"
298 #. type: Content of: <book><dedication><para>
299 #: freeculture.xml:211
300 msgid "<placeholder type=\"figure\" id=\"0\"/>"
303 #. type: Content of: <book><lot><title>
304 #: freeculture.xml:221
305 msgid "List of figures"
308 #. type: Content of: <book><preface><title>
309 #: freeculture.xml:283
313 #. type: Content of: <book><preface><indexterm><primary>
314 #: freeculture.xml:285
318 #. type: Content of: <book><preface><para>
319 #: freeculture.xml:288
321 "At the end of his review of my first book, <citetitle>Code: And Other Laws "
322 "of Cyberspace</citetitle>, David Pogue, a brilliant writer and author of "
323 "countless technical and computer-related texts, wrote this:"
326 #. type: Content of: <book><preface><blockquote><para><footnote><para>
327 #: freeculture.xml:298
329 "David Pogue, \"Don't Just Chat, Do Something,\" <citetitle>New York "
330 "Times</citetitle>, 30 January 2000."
333 #. type: Content of: <book><preface><blockquote><para>
334 #: freeculture.xml:294
336 "Unlike actual law, Internet software has no capacity to punish. It doesn't "
337 "affect people who aren't online (and only a tiny minority of the world "
338 "population is). And if you don't like the Internet's system, you can always "
339 "flip off the modem.<placeholder type=\"footnote\" id=\"0\"/>"
342 #. type: Content of: <book><preface><para>
343 #: freeculture.xml:303
345 "Pogue was skeptical of the core argument of the book—that software, or "
346 "\"code,\" functioned as a kind of law—and his review suggested the "
347 "happy thought that if life in cyberspace got bad, we could always \"drizzle, "
348 "drazzle, druzzle, drome\"-like simply flip a switch and be back home. Turn "
349 "off the modem, unplug the computer, and any troubles that exist in "
350 "<emphasis>that</emphasis> space wouldn't \"affect\" us anymore."
354 #. type: Content of: <book><preface><para>
355 #: freeculture.xml:312
357 "Pogue might have been right in 1999—I'm skeptical, but maybe. But "
358 "even if he was right then, the point is not right now: <citetitle>Free "
359 "Culture</citetitle> is about the troubles the Internet causes even after the "
360 "modem is turned off. It is an argument about how the battles that now rage "
361 "regarding life on-line have fundamentally affected \"people who aren't "
362 "online.\" There is no switch that will insulate us from the Internet's "
366 #. type: Content of: <book><preface><para>
367 #: freeculture.xml:323
369 "But unlike <citetitle>Code</citetitle>, the argument here is not much about "
370 "the Internet itself. It is instead about the consequence of the Internet to "
371 "a part of our tradition that is much more fundamental, and, as hard as this "
372 "is for a geek-wanna-be to admit, much more important."
375 #. type: Content of: <book><preface><para><footnote><para>
376 #: freeculture.xml:335
378 "Richard M. Stallman, <citetitle>Free Software, Free Societies</citetitle> 57 "
379 "(Joshua Gay, ed. 2002)."
382 #. type: Content of: <book><preface><para>
383 #: freeculture.xml:330
385 "That tradition is the way our culture gets made. As I explain in the pages "
386 "that follow, we come from a tradition of \"free culture\"—not \"free\" "
387 "as in \"free beer\" (to borrow a phrase from the founder of the free "
388 "software movement<placeholder type=\"footnote\" id=\"0\"/>), but \"free\" as "
389 "in \"free speech,\" \"free markets,\" \"free trade,\" \"free enterprise,\" "
390 "\"free will,\" and \"free elections.\" A free culture supports and protects "
391 "creators and innovators. It does this directly by granting intellectual "
392 "property rights. But it does so indirectly by limiting the reach of those "
393 "rights, to guarantee that follow-on creators and innovators remain "
394 "<emphasis>as free as possible</emphasis> from the control of the past. A "
395 "free culture is not a culture without property, just as a free market is not "
396 "a market in which everything is free. The opposite of a free culture is a "
397 "\"permission culture\"—a culture in which creators get to create only "
398 "with the permission of the powerful, or of creators from the past."
401 #. type: Content of: <book><preface><para>
402 #: freeculture.xml:350
404 "If we understood this change, I believe we would resist it. Not \"we\" on "
405 "the Left or \"you\" on the Right, but we who have no stake in the particular "
406 "industries of culture that defined the twentieth century. Whether you are "
407 "on the Left or the Right, if you are in this sense disinterested, then the "
408 "story I tell here will trouble you. For the changes I describe affect values "
409 "that both sides of our political culture deem fundamental."
412 #. type: Content of: <book><chapter><indexterm><primary>
413 #: freeculture.xml:358 freeculture.xml:12674
414 msgid "CodePink Women in Peace"
417 #. type: Content of: <book><chapter><para><indexterm><primary>
418 #: freeculture.xml:369 freeculture.xml:379 freeculture.xml:12687
419 msgid "Safire, William"
422 #. type: Content of: <book><preface><para>
423 #: freeculture.xml:360
425 "We saw a glimpse of this bipartisan outrage in the early summer of 2003. As "
426 "the FCC considered changes in media ownership rules that would relax limits "
427 "on media concentration, an extraordinary coalition generated more than "
428 "700,000 letters to the FCC opposing the change. As William Safire described "
429 "marching \"uncomfortably alongside CodePink Women for Peace and the National "
430 "Rifle Association, between liberal Olympia Snowe and conservative Ted "
431 "Stevens,\" he formulated perhaps most simply just what was at stake: the "
432 "concentration of power. And as he asked, <placeholder type=\"indexterm\" "
436 #. type: Content of: <book><preface><blockquote><para><footnote><para>
437 #: freeculture.xml:377
439 "William Safire, \"The Great Media Gulp,\" <citetitle>New York "
440 "Times</citetitle>, 22 May 2003. <placeholder type=\"indexterm\" id=\"0\"/>"
443 #. type: Content of: <book><preface><blockquote><para>
444 #: freeculture.xml:373
446 "Does that sound unconservative? Not to me. The concentration of "
447 "power—political, corporate, media, cultural—should be anathema "
448 "to conservatives. The diffusion of power through local control, thereby "
449 "encouraging individual participation, is the essence of federalism and the "
450 "greatest expression of democracy.<placeholder type=\"footnote\" id=\"0\"/>"
453 #. type: Content of: <book><preface><para>
454 #: freeculture.xml:384
456 "This idea is an element of the argument of <citetitle>Free "
457 "Culture</citetitle>, though my focus is not just on the concentration of "
458 "power produced by concentrations in ownership, but more importantly, if "
459 "because less visibly, on the concentration of power produced by a radical "
460 "change in the effective scope of the law. The law is changing; that change "
461 "is altering the way our culture gets made; that change should worry "
462 "you—whether or not you care about the Internet, and whether you're on "
463 "Safire's left or on his right. The inspiration for the title and for much "
464 "of the argument of this book comes from the work of Richard Stallman and the "
465 "Free Software Foundation. Indeed, as I reread Stallman's own work, "
466 "especially the essays in <citetitle>Free Software, Free Society</citetitle>, "
467 "I realize that all of the theoretical insights I develop here are insights "
468 "Stallman described decades ago. One could thus well argue that this work is "
469 "\"merely\" derivative."
473 #. type: Content of: <book><preface><para>
474 #: freeculture.xml:400
476 "I accept that criticism, if indeed it is a criticism. The work of a lawyer "
477 "is always derivative, and I mean to do nothing more in this book than to "
478 "remind a culture about a tradition that has always been its own. Like "
479 "Stallman, I defend that tradition on the basis of values. Like Stallman, I "
480 "believe those are the values of freedom. And like Stallman, I believe those "
481 "are values of our past that will need to be defended in our future. A free "
482 "culture has been our past, but it will only be our future if we change the "
483 "path we are on right now. Like Stallman's arguments for free software, an "
484 "argument for free culture stumbles on a confusion that is hard to avoid, and "
485 "even harder to understand. A free culture is not a culture without property; "
486 "it is not a culture in which artists don't get paid. A culture without "
487 "property, or in which creators can't get paid, is anarchy, not "
488 "freedom. Anarchy is not what I advance here."
491 #. type: Content of: <book><preface><para>
492 #: freeculture.xml:418
494 "Instead, the free culture that I defend in this book is a balance between "
495 "anarchy and control. A free culture, like a free market, is filled with "
496 "property. It is filled with rules of property and contract that get enforced "
497 "by the state. But just as a free market is perverted if its property becomes "
498 "feudal, so too can a free culture be queered by extremism in the property "
499 "rights that define it. That is what I fear about our culture today. It is "
500 "against that extremism that this book is written."
503 #. type: Content of: <book><chapter><title>
504 #: freeculture.xml:433
508 #. type: Content of: <book><chapter><para>
509 #: freeculture.xml:435
511 "On December 17, 1903, on a windy North Carolina beach for just shy of one "
512 "hundred seconds, the Wright brothers demonstrated that a heavier-than-air, "
513 "self-propelled vehicle could fly. The moment was electric and its importance "
514 "widely understood. Almost immediately, there was an explosion of interest in "
515 "this newfound technology of manned flight, and a gaggle of innovators began "
519 #. type: Content of: <book><chapter><para><footnote><para>
520 #: freeculture.xml:447
522 "St. George Tucker, <citetitle>Blackstone's Commentaries</citetitle> 3 (South "
523 "Hackensack, N.J.: Rothman Reprints, 1969), 18."
526 #. type: Content of: <book><chapter><para>
527 #: freeculture.xml:443
529 "At the time the Wright brothers invented the airplane, American law held "
530 "that a property owner presumptively owned not just the surface of his land, "
531 "but all the land below, down to the center of the earth, and all the space "
532 "above, to \"an indefinite extent, upwards.\"<placeholder type=\"footnote\" "
533 "id=\"0\"/> For many years, scholars had puzzled about how best to interpret "
534 "the idea that rights in land ran to the heavens. Did that mean that you "
535 "owned the stars? Could you prosecute geese for their willful and regular "
539 #. type: Content of: <book><chapter><para>
540 #: freeculture.xml:456
542 "Then came airplanes, and for the first time, this principle of American "
543 "law—deep within the foundations of our tradition, and acknowledged by "
544 "the most important legal thinkers of our past—mattered. If my land "
545 "reaches to the heavens, what happens when United flies over my field? Do I "
546 "have the right to banish it from my property? Am I allowed to enter into an "
547 "exclusive license with Delta Airlines? Could we set up an auction to decide "
548 "how much these rights are worth?"
551 #. type: Content of: <book><chapter><indexterm><primary>
552 #: freeculture.xml:464 freeculture.xml:477 freeculture.xml:508 freeculture.xml:527 freeculture.xml:927 freeculture.xml:944 freeculture.xml:990 freeculture.xml:8724 freeculture.xml:12077 freeculture.xml:12778
553 msgid "Causby, Thomas Lee"
556 #. type: Content of: <book><chapter><indexterm><primary>
557 #: freeculture.xml:465 freeculture.xml:478 freeculture.xml:509 freeculture.xml:528 freeculture.xml:928 freeculture.xml:945 freeculture.xml:991 freeculture.xml:8725 freeculture.xml:12078 freeculture.xml:12779
558 msgid "Causby, Tinie"
561 #. type: Content of: <book><chapter><para>
562 #: freeculture.xml:467
564 "In 1945, these questions became a federal case. When North Carolina farmers "
565 "Thomas Lee and Tinie Causby started losing chickens because of low-flying "
566 "military aircraft (the terrified chickens apparently flew into the barn "
567 "walls and died), the Causbys filed a lawsuit saying that the government was "
568 "trespassing on their land. The airplanes, of course, never touched the "
569 "surface of the Causbys' land. But if, as Blackstone, Kent, and Coke had "
570 "said, their land reached to \"an indefinite extent, upwards,\" then the "
571 "government was trespassing on their property, and the Causbys wanted it to "
575 #. type: Content of: <book><chapter><para>
576 #: freeculture.xml:480
578 "The Supreme Court agreed to hear the Causbys' case. Congress had declared "
579 "the airways public, but if one's property really extended to the heavens, "
580 "then Congress's declaration could well have been an unconstitutional "
581 "\"taking\" of property without compensation. The Court acknowledged that "
582 "\"it is ancient doctrine that common law ownership of the land extended to "
583 "the periphery of the universe.\" But Justice Douglas had no patience for "
584 "ancient doctrine. In a single paragraph, hundreds of years of property law "
585 "were erased. As he wrote for the Court,"
588 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
589 #: freeculture.xml:500
591 "United States v. Causby, U.S. 328 (1946): 256, 261. The Court did find that "
592 "there could be a \"taking\" if the government's use of its land effectively "
593 "destroyed the value of the Causbys' land. This example was suggested to me "
594 "by Keith Aoki's wonderful piece, \"(Intellectual) Property and Sovereignty: "
595 "Notes Toward a Cultural Geography of Authorship,\" <citetitle>Stanford Law "
596 "Review</citetitle> 48 (1996): 1293, 1333. See also Paul Goldstein, "
597 "<citetitle>Real Property</citetitle> (Mineola, N.Y.: Foundation Press, "
598 "1984), 1112–13. <placeholder type=\"indexterm\" id=\"0\"/> "
599 "<placeholder type=\"indexterm\" id=\"1\"/>"
602 #. type: Content of: <book><chapter><blockquote><para>
603 #: freeculture.xml:491
605 "[The] doctrine has no place in the modern world. The air is a public "
606 "highway, as Congress has declared. Were that not true, every "
607 "transcontinental flight would subject the operator to countless trespass "
608 "suits. Common sense revolts at the idea. To recognize such private claims to "
609 "the airspace would clog these highways, seriously interfere with their "
610 "control and development in the public interest, and transfer into private "
611 "ownership that to which only the public has a just claim.<placeholder "
612 "type=\"footnote\" id=\"0\"/>"
615 #. type: Content of: <book><chapter><para>
616 #: freeculture.xml:514
617 msgid "\"Common sense revolts at the idea.\""
621 #. type: Content of: <book><chapter><para>
622 #: freeculture.xml:517
624 "This is how the law usually works. Not often this abruptly or impatiently, "
625 "but eventually, this is how it works. It was Douglas's style not to "
626 "dither. Other justices would have blathered on for pages to reach the "
627 "conclusion that Douglas holds in a single line: \"Common sense revolts at "
628 "the idea.\" But whether it takes pages or a few words, it is the special "
629 "genius of a common law system, as ours is, that the law adjusts to the "
630 "technologies of the time. And as it adjusts, it changes. Ideas that were as "
631 "solid as rock in one age crumble in another."
634 #. type: Content of: <book><chapter><para>
635 #: freeculture.xml:530
637 "Or at least, this is how things happen when there's no one powerful on the "
638 "other side of the change. The Causbys were just farmers. And though there "
639 "were no doubt many like them who were upset by the growing traffic in the "
640 "air (though one hopes not many chickens flew themselves into walls), the "
641 "Causbys of the world would find it very hard to unite and stop the idea, and "
642 "the technology, that the Wright brothers had birthed. The Wright brothers "
643 "spat airplanes into the technological meme pool; the idea then spread like a "
644 "virus in a chicken coop; farmers like the Causbys found themselves "
645 "surrounded by \"what seemed reasonable\" given the technology that the "
646 "Wrights had produced. They could stand on their farms, dead chickens in "
647 "hand, and shake their fists at these newfangled technologies all they "
648 "wanted. They could call their representatives or even file a lawsuit. But "
649 "in the end, the force of what seems \"obvious\" to everyone else—the "
650 "power of \"common sense\"—would prevail. Their \"private interest\" "
651 "would not be allowed to defeat an obvious public gain."
654 #. type: Content of: <book><chapter><para><indexterm><primary>
655 #: freeculture.xml:559
656 msgid "Bell, Alexander Graham"
659 #. type: Content of: <book><chapter><para><indexterm><primary>
660 #: freeculture.xml:560
661 msgid "Edison, Thomas"
664 #. type: Content of: <book><chapter><para><indexterm><primary>
665 #: freeculture.xml:561
666 msgid "Faraday, Michael"
669 #. type: Content of: <book><chapter><para>
670 #: freeculture.xml:548
672 "Edwin Howard Armstrong is one of America's forgotten inventor geniuses. He "
673 "came to the great American inventor scene just after the titans Thomas "
674 "Edison and Alexander Graham Bell. But his work in the area of radio "
675 "technology was perhaps the most important of any single inventor in the "
676 "first fifty years of radio. He was better educated than Michael Faraday, who "
677 "as a bookbinder's apprentice had discovered electric induction in 1831. But "
678 "he had the same intuition about how the world of radio worked, and on at "
679 "least three occasions, Armstrong invented profoundly important technologies "
680 "that advanced our understanding of radio. <placeholder type=\"indexterm\" "
681 "id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/> <placeholder "
682 "type=\"indexterm\" id=\"2\"/>"
685 #. type: Content of: <book><chapter><para>
686 #: freeculture.xml:564
688 "On the day after Christmas, 1933, four patents were issued to Armstrong for "
689 "his most significant invention—FM radio. Until then, consumer radio "
690 "had been amplitude-modulated (AM) radio. The theorists of the day had said "
691 "that frequency-modulated (FM) radio could never work. They were right about "
692 "FM radio in a narrow band of spectrum. But Armstrong discovered that "
693 "frequency-modulated radio in a wide band of spectrum would deliver an "
694 "astonishing fidelity of sound, with much less transmitter power and static."
697 #. type: Content of: <book><chapter><para>
698 #: freeculture.xml:574
700 "On November 5, 1935, he demonstrated the technology at a meeting of the "
701 "Institute of Radio Engineers at the Empire State Building in New York "
702 "City. He tuned his radio dial across a range of AM stations, until the radio "
703 "locked on a broadcast that he had arranged from seventeen miles away. The "
704 "radio fell totally silent, as if dead, and then with a clarity no one else "
705 "in that room had ever heard from an electrical device, it produced the sound "
706 "of an announcer's voice: \"This is amateur station W2AG at Yonkers, New "
707 "York, operating on frequency modulation at two and a half meters.\""
710 #. type: Content of: <book><chapter><para>
711 #: freeculture.xml:585
712 msgid "The audience was hearing something no one had thought possible:"
715 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
716 #: freeculture.xml:596
718 "Lawrence Lessing, <citetitle>Man of High Fidelity: Edwin Howard "
719 "Armstrong</citetitle> (Philadelphia: J. B. Lipincott Company, 1956), 209."
722 #. type: Content of: <book><chapter><blockquote><para>
723 #: freeculture.xml:589
725 "A glass of water was poured before the microphone in Yonkers; it sounded "
726 "like a glass of water being poured. . . . A paper was crumpled and torn; it "
727 "sounded like paper and not like a crackling forest fire. . . . Sousa marches "
728 "were played from records and a piano solo and guitar number were "
729 "performed. . . . The music was projected with a live-ness rarely if ever "
730 "heard before from a radio \"music box.\"<placeholder type=\"footnote\" "
735 #. type: Content of: <book><chapter><para>
736 #: freeculture.xml:602
738 "As our own common sense tells us, Armstrong had discovered a vastly superior "
739 "radio technology. But at the time of his invention, Armstrong was working "
740 "for RCA. RCA was the dominant player in the then dominant AM radio "
741 "market. By 1935, there were a thousand radio stations across the United "
742 "States, but the stations in large cities were all owned by a handful of "
746 #. type: Content of: <book><chapter><para><indexterm><primary>
747 #: freeculture.xml:616 freeculture.xml:636
748 msgid "Sarnoff, David"
751 #. type: Content of: <book><chapter><para>
752 #: freeculture.xml:611
754 "RCA's president, David Sarnoff, a friend of Armstrong's, was eager that "
755 "Armstrong discover a way to remove static from AM radio. So Sarnoff was "
756 "quite excited when Armstrong told him he had a device that removed static "
757 "from \"radio.\" But when Armstrong demonstrated his invention, Sarnoff was "
758 "not pleased. <placeholder type=\"indexterm\" id=\"0\"/>"
761 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
762 #: freeculture.xml:623
764 "See \"Saints: The Heroes and Geniuses of the Electronic Era,\" First "
765 "Electronic Church of America, at www.webstationone.com/fecha, available at "
766 "<ulink url=\"http://free-culture.cc/notes/\">link #1</ulink>."
769 #. type: Content of: <book><chapter><blockquote><para>
770 #: freeculture.xml:620
772 "I thought Armstrong would invent some kind of a filter to remove static from "
773 "our AM radio. I didn't think he'd start a revolution— start up a whole "
774 "damn new industry to compete with RCA.<placeholder type=\"footnote\" "
778 #. type: Content of: <book><chapter><para>
779 #: freeculture.xml:632
781 "Armstrong's invention threatened RCA's AM empire, so the company launched a "
782 "campaign to smother FM radio. While FM may have been a superior technology, "
783 "Sarnoff was a superior tactician. As one author described, <placeholder "
784 "type=\"indexterm\" id=\"0\"/>"
787 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
788 #: freeculture.xml:645
789 msgid "Lessing, 226."
792 #. type: Content of: <book><chapter><blockquote><para>
793 #: freeculture.xml:640
795 "The forces for FM, largely engineering, could not overcome the weight of "
796 "strategy devised by the sales, patent, and legal offices to subdue this "
797 "threat to corporate position. For FM, if allowed to develop unrestrained, "
798 "posed . . . a complete reordering of radio power . . . and the eventual "
799 "overthrow of the carefully restricted AM system on which RCA had grown to "
800 "power.<placeholder type=\"footnote\" id=\"0\"/>"
803 #. type: Content of: <book><chapter><para>
804 #: freeculture.xml:650
806 "RCA at first kept the technology in house, insisting that further tests were "
807 "needed. When, after two years of testing, Armstrong grew impatient, RCA "
808 "began to use its power with the government to stall FM radio's deployment "
809 "generally. In 1936, RCA hired the former head of the FCC and assigned him "
810 "the task of assuring that the FCC assign spectrum in a way that would "
811 "castrate FM—principally by moving FM radio to a different band of "
812 "spectrum. At first, these efforts failed. But when Armstrong and the nation "
813 "were distracted by World War II, RCA's work began to be more "
814 "successful. Soon after the war ended, the FCC announced a set of policies "
815 "that would have one clear effect: FM radio would be crippled. As Lawrence "
816 "Lessing described it,"
819 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
820 #: freeculture.xml:669
821 msgid "Lessing, 256."
824 #. type: Content of: <book><chapter><blockquote><para>
825 #: freeculture.xml:665
827 "The series of body blows that FM radio received right after the war, in a "
828 "series of rulings manipulated through the FCC by the big radio interests, "
829 "were almost incredible in their force and deviousness.<placeholder "
830 "type=\"footnote\" id=\"0\"/>"
833 #. type: Content of: <book><chapter><indexterm><primary>
834 #: freeculture.xml:673
838 #. type: Content of: <book><chapter><para>
839 #: freeculture.xml:675
841 "To make room in the spectrum for RCA's latest gamble, television, FM radio "
842 "users were to be moved to a totally new spectrum band. The power of FM radio "
843 "stations was also cut, meaning FM could no longer be used to beam programs "
844 "from one part of the country to another. (This change was strongly "
845 "supported by AT&T, because the loss of FM relaying stations would mean "
846 "radio stations would have to buy wired links from AT&T.) The spread of "
847 "FM radio was thus choked, at least temporarily."
850 #. type: Content of: <book><chapter><para>
851 #: freeculture.xml:685
853 "Armstrong resisted RCA's efforts. In response, RCA resisted Armstrong's "
854 "patents. After incorporating FM technology into the emerging standard for "
855 "television, RCA declared the patents invalid—baselessly, and almost "
856 "fifteen years after they were issued. It thus refused to pay him "
857 "royalties. For six years, Armstrong fought an expensive war of litigation to "
858 "defend the patents. Finally, just as the patents expired, RCA offered a "
859 "settlement so low that it would not even cover Armstrong's lawyers' "
860 "fees. Defeated, broken, and now broke, in 1954 Armstrong wrote a short note "
861 "to his wife and then stepped out of a thirteenth-story window to his death."
865 #. type: Content of: <book><chapter><para>
866 #: freeculture.xml:697
868 "This is how the law sometimes works. Not often this tragically, and rarely "
869 "with heroic drama, but sometimes, this is how it works. From the beginning, "
870 "government and government agencies have been subject to capture. They are "
871 "more likely captured when a powerful interest is threatened by either a "
872 "legal or technical change. That powerful interest too often exerts its "
873 "influence within the government to get the government to protect it. The "
874 "rhetoric of this protection is of course always public spirited; the reality "
875 "is something different. Ideas that were as solid as rock in one age, but "
876 "that, left to themselves, would crumble in another, are sustained through "
877 "this subtle corruption of our political process. RCA had what the Causbys "
878 "did not: the power to stifle the effect of technological change."
881 #. type: Content of: <book><chapter><para><footnote><para>
882 #: freeculture.xml:719
884 "Amanda Lenhart, \"The Ever-Shifting Internet Population: A New Look at "
885 "Internet Access and the Digital Divide,\" Pew Internet and American Life "
886 "Project, 15 April 2003: 6, available at <ulink "
887 "url=\"http://free-culture.cc/notes/\">link #2</ulink>."
890 #. type: Content of: <book><chapter><para>
891 #: freeculture.xml:713
893 "There's no single inventor of the Internet. Nor is there any good date upon "
894 "which to mark its birth. Yet in a very short time, the Internet has become "
895 "part of ordinary American life. According to the Pew Internet and American "
896 "Life Project, 58 percent of Americans had access to the Internet in 2002, up "
897 "from 49 percent two years before.<placeholder type=\"footnote\" id=\"0\"/> "
898 "That number could well exceed two thirds of the nation by the end of 2004."
901 #. type: Content of: <book><chapter><para>
902 #: freeculture.xml:728
904 "As the Internet has been integrated into ordinary life, it has changed "
905 "things. Some of these changes are technical—the Internet has made "
906 "communication faster, it has lowered the cost of gathering data, and so "
907 "on. These technical changes are not the focus of this book. They are "
908 "important. They are not well understood. But they are the sort of thing that "
909 "would simply go away if we all just switched the Internet off. They don't "
910 "affect people who don't use the Internet, or at least they don't affect them "
911 "directly. They are the proper subject of a book about the Internet. But this "
912 "is not a book about the Internet."
915 #. type: Content of: <book><chapter><para>
916 #: freeculture.xml:739
918 "Instead, this book is about an effect of the Internet beyond the Internet "
919 "itself: an effect upon how culture is made. My claim is that the Internet "
920 "has induced an important and unrecognized change in that process. That "
921 "change will radically transform a tradition that is as old as the Republic "
922 "itself. Most, if they recognized this change, would reject it. Yet most "
923 "don't even see the change that the Internet has introduced."
927 #. type: Content of: <book><chapter><para>
928 #: freeculture.xml:748
930 "We can glimpse a sense of this change by distinguishing between commercial "
931 "and noncommercial culture, and by mapping the law's regulation of each. By "
932 "\"commercial culture\" I mean that part of our culture that is produced and "
933 "sold or produced to be sold. By \"noncommercial culture\" I mean all the "
934 "rest. When old men sat around parks or on street corners telling stories "
935 "that kids and others consumed, that was noncommercial culture. When Noah "
936 "Webster published his \"Reader,\" or Joel Barlow his poetry, that was "
937 "commercial culture."
940 #. type: Content of: <book><chapter><para>
941 #: freeculture.xml:760
943 "At the beginning of our history, and for just about the whole of our "
944 "tradition, noncommercial culture was essentially unregulated. Of course, if "
945 "your stories were lewd, or if your song disturbed the peace, then the law "
946 "might intervene. But the law was never directly concerned with the creation "
947 "or spread of this form of culture, and it left this culture \"free.\" The "
948 "ordinary ways in which ordinary individuals shared and transformed their "
949 "culture—telling stories, reenacting scenes from plays or TV, "
950 "participating in fan clubs, sharing music, making tapes—were left "
954 #. type: Content of: <book><chapter><sect1><para><footnote><para><indexterm><primary>
955 #: freeculture.xml:785 freeculture.xml:1798 freeculture.xml:1809
956 msgid "Brandeis, Louis D."
959 #. type: Content of: <book><chapter><para><footnote><para>
960 #: freeculture.xml:777
962 "This is not the only purpose of copyright, though it is the overwhelmingly "
963 "primary purpose of the copyright established in the federal constitution. "
964 "State copyright law historically protected not just the commercial interest "
965 "in publication, but also a privacy interest. By granting authors the "
966 "exclusive right to first publication, state copyright law gave authors the "
967 "power to control the spread of facts about them. See Samuel D. Warren and "
968 "Louis D. Brandeis, \"The Right to Privacy,\" Harvard Law Review 4 (1890): "
969 "193, 198–200. <placeholder type=\"indexterm\" id=\"0\"/>"
972 #. type: Content of: <book><chapter><para>
973 #: freeculture.xml:771
975 "The focus of the law was on commercial creativity. At first slightly, then "
976 "quite extensively, the law protected the incentives of creators by granting "
977 "them exclusive rights to their creative work, so that they could sell those "
978 "exclusive rights in a commercial marketplace.<placeholder type=\"footnote\" "
979 "id=\"0\"/> This is also, of course, an important part of creativity and "
980 "culture, and it has become an increasingly important part in America. But in "
981 "no sense was it dominant within our tradition. It was instead just one part, "
982 "a controlled part, balanced with the free."
985 #. type: Content of: <book><chapter><para><footnote><para>
986 #: freeculture.xml:795
988 "See Jessica Litman, <citetitle>Digital Copyright</citetitle> (New York: "
989 "Prometheus Books, 2001), ch. 13."
992 #. type: Content of: <book><chapter><para>
993 #: freeculture.xml:793
995 "This rough divide between the free and the controlled has now been "
996 "erased.<placeholder type=\"footnote\" id=\"0\"/> The Internet has set the "
997 "stage for this erasure and, pushed by big media, the law has now affected "
998 "it. For the first time in our tradition, the ordinary ways in which "
999 "individuals create and share culture fall within the reach of the regulation "
1000 "of the law, which has expanded to draw within its control a vast amount of "
1001 "culture and creativity that it never reached before. The technology that "
1002 "preserved the balance of our history—between uses of our culture that "
1003 "were free and uses of our culture that were only upon permission—has "
1004 "been undone. The consequence is that we are less and less a free culture, "
1005 "more and more a permission culture."
1008 #. type: Content of: <book><chapter><para>
1009 #: freeculture.xml:811
1011 "This change gets justified as necessary to protect commercial creativity. "
1012 "And indeed, protectionism is precisely its motivation. But the protectionism "
1013 "that justifies the changes that I will describe below is not the limited and "
1014 "balanced sort that has defined the law in the past. This is not a "
1015 "protectionism to protect artists. It is instead a protectionism to protect "
1016 "certain forms of business. Corporations threatened by the potential of the "
1017 "Internet to change the way both commercial and noncommercial culture are "
1018 "made and shared have united to induce lawmakers to use the law to protect "
1019 "them. It is the story of RCA and Armstrong; it is the dream of the Causbys."
1022 #. type: Content of: <book><chapter><para>
1023 #: freeculture.xml:824
1025 "For the Internet has unleashed an extraordinary possibility for many to "
1026 "participate in the process of building and cultivating a culture that "
1027 "reaches far beyond local boundaries. That power has changed the marketplace "
1028 "for making and cultivating culture generally, and that change in turn "
1029 "threatens established content industries. The Internet is thus to the "
1030 "industries that built and distributed content in the twentieth century what "
1031 "FM radio was to AM radio, or what the truck was to the railroad industry of "
1032 "the nineteenth century: the beginning of the end, or at least a substantial "
1033 "transformation. Digital technologies, tied to the Internet, could produce a "
1034 "vastly more competitive and vibrant market for building and cultivating "
1035 "culture; that market could include a much wider and more diverse range of "
1036 "creators; those creators could produce and distribute a much more vibrant "
1037 "range of creativity; and depending upon a few important factors, those "
1038 "creators could earn more on average from this system than creators do "
1039 "today—all so long as the RCAs of our day don't use the law to protect "
1040 "themselves against this competition."
1043 #. type: Content of: <book><chapter><para>
1044 #: freeculture.xml:843
1046 "Yet, as I argue in the pages that follow, that is precisely what is "
1047 "happening in our culture today. These modern-day equivalents of the early "
1048 "twentieth-century radio or nineteenth-century railroads are using their "
1049 "power to get the law to protect them against this new, more efficient, more "
1050 "vibrant technology for building culture. They are succeeding in their plan "
1051 "to remake the Internet before the Internet remakes them."
1054 #. type: Content of: <book><chapter><para><footnote><para>
1055 #: freeculture.xml:860
1057 "Amy Harmon, \"Black Hawk Download: Moving Beyond Music, Pirates Use New "
1058 "Tools to Turn the Net into an Illicit Video Club,\" <citetitle>New York "
1059 "Times</citetitle>, 17 January 2002."
1062 #. type: Content of: <book><chapter><para>
1063 #: freeculture.xml:852
1065 "It doesn't seem this way to many. The battles over copyright and the "
1066 "Internet seem remote to most. To the few who follow them, they seem mainly "
1067 "about a much simpler brace of questions—whether \"piracy\" will be "
1068 "permitted, and whether \"property\" will be protected. The \"war\" that has "
1069 "been waged against the technologies of the Internet—what Motion "
1070 "Picture Association of America (MPAA) president Jack Valenti calls his \"own "
1071 "terrorist war\"<placeholder type=\"footnote\" id=\"0\"/>—has been "
1072 "framed as a battle about the rule of law and respect for property. To know "
1073 "which side to take in this war, most think that we need only decide whether "
1074 "we're for property or against it."
1077 #. type: Content of: <book><chapter><para>
1078 #: freeculture.xml:869
1080 "If those really were the choices, then I would be with Jack Valenti and the "
1081 "content industry. I, too, am a believer in property, and especially in the "
1082 "importance of what Mr. Valenti nicely calls \"creative property.\" I believe "
1083 "that \"piracy\" is wrong, and that the law, properly tuned, should punish "
1084 "\"piracy,\" whether on or off the Internet."
1087 #. type: Content of: <book><chapter><para>
1088 #: freeculture.xml:877
1090 "But those simple beliefs mask a much more fundamental question and a much "
1091 "more dramatic change. My fear is that unless we come to see this change, the "
1092 "war to rid the world of Internet \"pirates\" will also rid our culture of "
1093 "values that have been integral to our tradition from the start."
1096 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
1097 #: freeculture.xml:891 freeculture.xml:14031
1098 msgid "Netanel, Neil Weinstock"
1101 #. type: Content of: <book><chapter><para><footnote><para>
1102 #: freeculture.xml:889
1104 "Neil W. Netanel, \"Copyright and a Democratic Civil Society,\" "
1105 "<citetitle>Yale Law Journal</citetitle> 106 (1996): 283. <placeholder "
1106 "type=\"indexterm\" id=\"0\"/>"
1109 #. type: Content of: <book><chapter><para>
1110 #: freeculture.xml:883
1112 "These values built a tradition that, for at least the first 180 years of our "
1113 "Republic, guaranteed creators the right to build freely upon their past, and "
1114 "protected creators and innovators from either state or private control. The "
1115 "First Amendment protected creators against state control. And as Professor "
1116 "Neil Netanel powerfully argues,<placeholder type=\"footnote\" id=\"0\"/> "
1117 "copyright law, properly balanced, protected creators against private "
1118 "control. Our tradition was thus neither Soviet nor the tradition of "
1119 "patrons. It instead carved out a wide berth within which creators could "
1120 "cultivate and extend our culture."
1123 #. type: Content of: <book><chapter><para>
1124 #: freeculture.xml:899
1126 "Yet the law's response to the Internet, when tied to changes in the "
1127 "technology of the Internet itself, has massively increased the effective "
1128 "regulation of creativity in America. To build upon or critique the culture "
1129 "around us one must ask, Oliver Twist–like, for permission first. "
1130 "Permission is, of course, often granted—but it is not often granted to "
1131 "the critical or the independent. We have built a kind of cultural nobility; "
1132 "those within the noble class live easily; those outside it don't. But it is "
1133 "nobility of any form that is alien to our tradition."
1136 #. type: Content of: <book><chapter><para>
1137 #: freeculture.xml:911
1139 "The story that follows is about this war. Is it not about the \"centrality "
1140 "of technology\" to ordinary life. I don't believe in gods, digital or "
1141 "otherwise. Nor is it an effort to demonize any individual or group, for "
1142 "neither do I believe in a devil, corporate or otherwise. It is not a "
1143 "morality tale. Nor is it a call to jihad against an industry."
1146 #. type: Content of: <book><chapter><para>
1147 #: freeculture.xml:919
1149 "It is instead an effort to understand a hopelessly destructive war inspired "
1150 "by the technologies of the Internet but reaching far beyond its code. And by "
1151 "understanding this battle, it is an effort to map peace. There is no good "
1152 "reason for the current struggle around Internet technologies to "
1153 "continue. There will be great harm to our tradition and culture if it is "
1154 "allowed to continue unchecked. We must come to understand the source of this "
1155 "war. We must resolve it soon."
1158 #. type: Content of: <book><chapter><para>
1159 #: freeculture.xml:930
1161 "Like the Causbys' battle, this war is, in part, about \"property.\" The "
1162 "property of this war is not as tangible as the Causbys', and no innocent "
1163 "chicken has yet to lose its life. Yet the ideas surrounding this "
1164 "\"property\" are as obvious to most as the Causbys' claim about the "
1165 "sacredness of their farm was to them. We are the Causbys. Most of us take "
1166 "for granted the extraordinarily powerful claims that the owners of "
1167 "\"intellectual property\" now assert. Most of us, like the Causbys, treat "
1168 "these claims as obvious. And hence we, like the Causbys, object when a new "
1169 "technology interferes with this property. It is as plain to us as it was to "
1170 "them that the new technologies of the Internet are \"trespassing\" upon "
1171 "legitimate claims of \"property.\" It is as plain to us as it was to them "
1172 "that the law should intervene to stop this trespass."
1176 #. type: Content of: <book><chapter><para>
1177 #: freeculture.xml:947
1179 "And thus, when geeks and technologists defend their Armstrong or Wright "
1180 "brothers technology, most of us are simply unsympathetic. Common sense does "
1181 "not revolt. Unlike in the case of the unlucky Causbys, common sense is on "
1182 "the side of the property owners in this war. Unlike the lucky Wright "
1183 "brothers, the Internet has not inspired a revolution on its side."
1186 #. type: Content of: <book><chapter><para>
1187 #: freeculture.xml:957
1189 "My hope is to push this common sense along. I have become increasingly "
1190 "amazed by the power of this idea of intellectual property and, more "
1191 "importantly, its power to disable critical thought by policy makers and "
1192 "citizens. There has never been a time in our history when more of our "
1193 "\"culture\" was as \"owned\" as it is now. And yet there has never been a "
1194 "time when the concentration of power to control the "
1195 "<emphasis>uses</emphasis> of culture has been as unquestioningly accepted as "
1199 #. type: Content of: <book><chapter><para>
1200 #: freeculture.xml:967
1202 "The puzzle is, Why? Is it because we have come to understand a truth about "
1203 "the value and importance of absolute property over ideas and culture? Is it "
1204 "because we have discovered that our tradition of rejecting such an absolute "
1208 #. type: Content of: <book><chapter><para>
1209 #: freeculture.xml:973
1211 "Or is it because the idea of absolute property over ideas and culture "
1212 "benefits the RCAs of our time and fits our own unreflective intuitions?"
1215 #. type: Content of: <book><chapter><para>
1216 #: freeculture.xml:977
1218 "Is the radical shift away from our tradition of free culture an instance of "
1219 "America correcting a mistake from its past, as we did after a bloody war "
1220 "with slavery, and as we are slowly doing with inequality? Or is the radical "
1221 "shift away from our tradition of free culture yet another example of a "
1222 "political system captured by a few powerful special interests?"
1225 #. type: Content of: <book><chapter><para>
1226 #: freeculture.xml:984
1228 "Does common sense lead to the extremes on this question because common sense "
1229 "actually believes in these extremes? Or does common sense stand silent in "
1230 "the face of these extremes because, as with Armstrong versus RCA, the more "
1231 "powerful side has ensured that it has the more powerful view?"
1235 #. type: Content of: <book><chapter><para>
1236 #: freeculture.xml:993
1238 "I don't mean to be mysterious. My own views are resolved. I believe it was "
1239 "right for common sense to revolt against the extremism of the Causbys. I "
1240 "believe it would be right for common sense to revolt against the extreme "
1241 "claims made today on behalf of \"intellectual property.\" What the law "
1242 "demands today is increasingly as silly as a sheriff arresting an airplane "
1243 "for trespass. But the consequences of this silliness will be much more "
1247 #. type: Content of: <book><chapter><para>
1248 #: freeculture.xml:1003
1250 "The struggle that rages just now centers on two ideas: \"piracy\" and "
1251 "\"property.\" My aim in this book's next two parts is to explore these two "
1255 #. type: Content of: <book><chapter><para>
1256 #: freeculture.xml:1008
1258 "My method is not the usual method of an academic. I don't want to plunge you "
1259 "into a complex argument, buttressed with references to obscure French "
1260 "theorists—however natural that is for the weird sort we academics have "
1261 "become. Instead I begin in each part with a collection of stories that set a "
1262 "context within which these apparently simple ideas can be more fully "
1266 #. type: Content of: <book><chapter><para>
1267 #: freeculture.xml:1016
1269 "The two sections set up the core claim of this book: that while the Internet "
1270 "has indeed produced something fantastic and new, our government, pushed by "
1271 "big media to respond to this \"something new,\" is destroying something very "
1272 "old. Rather than understanding the changes the Internet might permit, and "
1273 "rather than taking time to let \"common sense\" resolve how best to respond, "
1274 "we are allowing those most threatened by the changes to use their power to "
1275 "change the law—and more importantly, to use their power to change "
1276 "something fundamental about who we have always been."
1279 #. type: Content of: <book><chapter><para>
1280 #: freeculture.xml:1027
1282 "We allow this, I believe, not because it is right, and not because most of "
1283 "us really believe in these changes. We allow it because the interests most "
1284 "threatened are among the most powerful players in our depressingly "
1285 "compromised process of making law. This book is the story of one more "
1286 "consequence of this form of corruption—a consequence to which most of "
1287 "us remain oblivious."
1290 #. type: Content of: <book><chapter><title>
1291 #: freeculture.xml:1037
1295 #. type: Content of: <book><chapter><sect1><indexterm><primary>
1296 #: freeculture.xml:1041 freeculture.xml:4644
1297 msgid "Mansfield, William Murray, Lord"
1300 #. type: Content of: <book><chapter><para>
1301 #: freeculture.xml:1044
1303 "Since the inception of the law regulating creative property, there has been "
1304 "a war against \"piracy.\" The precise contours of this concept, \"piracy,\" "
1305 "are hard to sketch, but the animating injustice is easy to capture. As Lord "
1306 "Mansfield wrote in a case that extended the reach of English copyright law "
1307 "to include sheet music,"
1311 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
1312 #: freeculture.xml:1056
1314 "<citetitle>Bach</citetitle> v. <citetitle>Longman</citetitle>, 98 "
1315 "Eng. Rep. 1274 (1777) (Mansfield)."
1318 #. type: Content of: <book><chapter><blockquote><para>
1319 #: freeculture.xml:1052
1321 "A person may use the copy by playing it, but he has no right to rob the "
1322 "author of the profit, by multiplying copies and disposing of them for his "
1323 "own use.<placeholder type=\"footnote\" id=\"0\"/>"
1327 #. type: Content of: <book><chapter><para>
1328 #: freeculture.xml:1062
1330 "Today we are in the middle of another \"war\" against \"piracy.\" The "
1331 "Internet has provoked this war. The Internet makes possible the efficient "
1332 "spread of content. Peer-to-peer (p2p) file sharing is among the most "
1333 "efficient of the efficient technologies the Internet enables. Using "
1334 "distributed intelligence, p2p systems facilitate the easy spread of content "
1335 "in a way unimagined a generation ago."
1338 #. type: Content of: <book><chapter><para>
1339 #: freeculture.xml:1071
1341 "This efficiency does not respect the traditional lines of copyright. The "
1342 "network doesn't discriminate between the sharing of copyrighted and "
1343 "uncopyrighted content. Thus has there been a vast amount of sharing of "
1344 "copyrighted content. That sharing in turn has excited the war, as copyright "
1345 "owners fear the sharing will \"rob the author of the profit.\""
1348 #. type: Content of: <book><chapter><para>
1349 #: freeculture.xml:1079
1351 "The warriors have turned to the courts, to the legislatures, and "
1352 "increasingly to technology to defend their \"property\" against this "
1353 "\"piracy.\" A generation of Americans, the warriors warn, is being raised to "
1354 "believe that \"property\" should be \"free.\" Forget tattoos, never mind "
1355 "body piercing—our kids are becoming <emphasis>thieves</emphasis>!"
1358 #. type: Content of: <book><chapter><para>
1359 #: freeculture.xml:1087
1361 "There's no doubt that \"piracy\" is wrong, and that pirates should be "
1362 "punished. But before we summon the executioners, we should put this notion "
1363 "of \"piracy\" in some context. For as the concept is increasingly used, at "
1364 "its core is an extraordinary idea that is almost certainly wrong."
1367 #. type: Content of: <book><chapter><para>
1368 #: freeculture.xml:1093
1369 msgid "The idea goes something like this:"
1372 #. type: Content of: <book><chapter><blockquote><para>
1373 #: freeculture.xml:1097
1375 "Creative work has value; whenever I use, or take, or build upon the creative "
1376 "work of others, I am taking from them something of value. Whenever I take "
1377 "something of value from someone else, I should have their permission. The "
1378 "taking of something of value from someone else without permission is "
1379 "wrong. It is a form of piracy."
1382 #. type: Content of: <book><chapter><indexterm><primary>
1383 #: freeculture.xml:1105
1384 msgid "Dreyfuss, Rochelle"
1388 #. type: Content of: <book><chapter><para><footnote><para>
1389 #: freeculture.xml:1111
1391 "See Rochelle Dreyfuss, \"Expressive Genericity: Trademarks as Language in "
1392 "the Pepsi Generation,\" <citetitle>Notre Dame Law Review</citetitle> 65 "
1396 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
1397 #: freeculture.xml:1124 freeculture.xml:6740
1398 msgid "Zittrain, Jonathan"
1401 #. type: Content of: <book><chapter><para><footnote><para>
1402 #: freeculture.xml:1119
1404 "Lisa Bannon, \"The Birds May Sing, but Campers Can't Unless They Pay Up,\" "
1405 "<citetitle>Wall Street Journal</citetitle>, 21 August 1996, available at "
1406 "<ulink url=\"http://free-culture.cc/notes/\">link #3</ulink>; Jonathan "
1407 "Zittrain, \"Calling Off the Copyright War: In Battle of Property vs. Free "
1408 "Speech, No One Wins,\" <citetitle>Boston Globe</citetitle>, 24 November "
1409 "2002. <placeholder type=\"indexterm\" id=\"0\"/>"
1412 #. type: Content of: <book><chapter><para>
1413 #: freeculture.xml:1107
1415 "This view runs deep within the current debates. It is what NYU law professor "
1416 "Rochelle Dreyfuss criticizes as the \"if value, then right\" theory of "
1417 "creative property<placeholder type=\"footnote\" id=\"0\"/> —if there "
1418 "is value, then someone must have a right to that value. It is the "
1419 "perspective that led a composers' rights organization, ASCAP, to sue the "
1420 "Girl Scouts for failing to pay for the songs that girls sang around Girl "
1421 "Scout campfires.<placeholder type=\"footnote\" id=\"1\"/> There was "
1422 "\"value\" (the songs) so there must have been a \"right\"—even against "
1426 #. type: Content of: <book><chapter><indexterm><primary>
1427 #: freeculture.xml:1129
1432 #. type: Content of: <book><chapter><para>
1433 #: freeculture.xml:1131
1435 "This idea is certainly a possible understanding of how creative property "
1436 "should work. It might well be a possible design for a system of law "
1437 "protecting creative property. But the \"if value, then right\" theory of "
1438 "creative property has never been America's theory of creative property. It "
1439 "has never taken hold within our law."
1442 #. type: Content of: <book><chapter><para>
1443 #: freeculture.xml:1139
1445 "Instead, in our tradition, intellectual property is an instrument. It sets "
1446 "the groundwork for a richly creative society but remains subservient to the "
1447 "value of creativity. The current debate has this turned around. We have "
1448 "become so concerned with protecting the instrument that we are losing sight "
1452 #. type: Content of: <book><chapter><para>
1453 #: freeculture.xml:1146
1455 "The source of this confusion is a distinction that the law no longer takes "
1456 "care to draw—the distinction between republishing someone's work on "
1457 "the one hand and building upon or transforming that work on the "
1458 "other. Copyright law at its birth had only publishing as its concern; "
1459 "copyright law today regulates both."
1462 #. type: Content of: <book><chapter><para>
1463 #: freeculture.xml:1153
1465 "Before the technologies of the Internet, this conflation didn't matter all "
1466 "that much. The technologies of publishing were expensive; that meant the "
1467 "vast majority of publishing was commercial. Commercial entities could bear "
1468 "the burden of the law—even the burden of the Byzantine complexity that "
1469 "copyright law has become. It was just one more expense of doing business."
1472 #. type: Content of: <book><chapter><para><footnote><para><indexterm><primary>
1473 #: freeculture.xml:1160 freeculture.xml:1188
1474 msgid "Florida, Richard"
1477 #. type: Content of: <book><chapter><para><footnote><para>
1478 #: freeculture.xml:1181
1480 "In <citetitle>The Rise of the Creative Class</citetitle> (New York: Basic "
1481 "Books, 2002), Richard Florida documents a shift in the nature of labor "
1482 "toward a labor of creativity. His work, however, doesn't directly address "
1483 "the legal conditions under which that creativity is enabled or stifled. I "
1484 "certainly agree with him about the importance and significance of this "
1485 "change, but I also believe the conditions under which it will be enabled are "
1486 "much more tenuous. <placeholder type=\"indexterm\" id=\"0\"/>"
1489 #. type: Content of: <book><chapter><para>
1490 #: freeculture.xml:1162
1492 "But with the birth of the Internet, this natural limit to the reach of the "
1493 "law has disappeared. The law controls not just the creativity of commercial "
1494 "creators but effectively that of anyone. Although that expansion would not "
1495 "matter much if copyright law regulated only \"copying,\" when the law "
1496 "regulates as broadly and obscurely as it does, the extension matters a "
1497 "lot. The burden of this law now vastly outweighs any original "
1498 "benefit—certainly as it affects noncommercial creativity, and "
1499 "increasingly as it affects commercial creativity as well. Thus, as we'll see "
1500 "more clearly in the chapters below, the law's role is less and less to "
1501 "support creativity, and more and more to protect certain industries against "
1502 "competition. Just at the time digital technology could unleash an "
1503 "extraordinary range of commercial and noncommercial creativity, the law "
1504 "burdens this creativity with insanely complex and vague rules and with the "
1505 "threat of obscenely severe penalties. We may be seeing, as Richard Florida "
1506 "writes, the \"Rise of the Creative Class.\"<placeholder type=\"footnote\" "
1507 "id=\"0\"/> Unfortunately, we are also seeing an extraordinary rise of "
1508 "regulation of this creative class."
1511 #. type: Content of: <book><chapter><para>
1512 #: freeculture.xml:1194
1514 "These burdens make no sense in our tradition. We should begin by "
1515 "understanding that tradition a bit more and by placing in their proper "
1516 "context the current battles about behavior labeled \"piracy.\""
1519 #. type: Content of: <book><chapter><sect1><title>
1520 #: freeculture.xml:1201
1521 msgid "CHAPTER ONE: Creators"
1524 #. type: Content of: <book><chapter><sect1><para>
1525 #: freeculture.xml:1203
1527 "In 1928, a cartoon character was born. An early Mickey Mouse made his debut "
1528 "in May of that year, in a silent flop called <citetitle>Plane "
1529 "Crazy</citetitle>. In November, in New York City's Colony Theater, in the "
1530 "first widely distributed cartoon synchronized with sound, "
1531 "<citetitle>Steamboat Willie</citetitle> brought to life the character that "
1532 "would become Mickey Mouse."
1535 #. type: Content of: <book><chapter><sect1><para>
1536 #: freeculture.xml:1210
1538 "Synchronized sound had been introduced to film a year earlier in the movie "
1539 "<citetitle>The Jazz Singer</citetitle>. That success led Walt Disney to copy "
1540 "the technique and mix sound with cartoons. No one knew whether it would work "
1541 "or, if it did work, whether it would win an audience. But when Disney ran a "
1542 "test in the summer of 1928, the results were unambiguous. As Disney "
1543 "describes that first experiment,"
1547 #. type: Content of: <book><chapter><sect1><blockquote><para>
1548 #: freeculture.xml:1219
1550 "A couple of my boys could read music, and one of them could play a mouth "
1551 "organ. We put them in a room where they could not see the screen and "
1552 "arranged to pipe their sound into the room where our wives and friends were "
1553 "going to see the picture."
1556 #. type: Content of: <book><chapter><sect1><blockquote><para>
1557 #: freeculture.xml:1226
1559 "The boys worked from a music and sound-effects score. After several false "
1560 "starts, sound and action got off with the gun. The mouth organist played the "
1561 "tune, the rest of us in the sound department bammed tin pans and blew slide "
1562 "whistles on the beat. The synchronization was pretty close."
1566 #. type: Content of: <book><chapter><sect1><blockquote><para><footnote><para>
1567 #: freeculture.xml:1239
1569 "Leonard Maltin, <citetitle>Of Mice and Magic: A History of American Animated "
1570 "Cartoons</citetitle> (New York: Penguin Books, 1987), 34–35."
1573 #. type: Content of: <book><chapter><sect1><blockquote><para>
1574 #: freeculture.xml:1233
1576 "The effect on our little audience was nothing less than electric. They "
1577 "responded almost instinctively to this union of sound and motion. I thought "
1578 "they were kidding me. So they put me in the audience and ran the action "
1579 "again. It was terrible, but it was wonderful! And it was something "
1580 "new!<placeholder type=\"footnote\" id=\"0\"/>"
1583 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
1584 #: freeculture.xml:1248
1588 #. type: Content of: <book><chapter><sect1><para>
1589 #: freeculture.xml:1245
1591 "Disney's then partner, and one of animation's most extraordinary talents, Ub "
1592 "Iwerks, put it more strongly: \"I have never been so thrilled in my "
1593 "life. Nothing since has ever equaled it.\" <placeholder type=\"indexterm\" "
1597 #. type: Content of: <book><chapter><sect1><para>
1598 #: freeculture.xml:1251
1600 "Disney had created something very new, based upon something relatively "
1601 "new. Synchronized sound brought life to a form of creativity that had "
1602 "rarely—except in Disney's hands—been anything more than filler "
1603 "for other films. Throughout animation's early history, it was Disney's "
1604 "invention that set the standard that others struggled to match. And quite "
1605 "often, Disney's great genius, his spark of creativity, was built upon the "
1609 #. type: Content of: <book><chapter><sect1><para>
1610 #: freeculture.xml:1260
1612 "This much is familiar. What you might not know is that 1928 also marks "
1613 "another important transition. In that year, a comic (as opposed to cartoon) "
1614 "genius created his last independently produced silent film. That genius was "
1615 "Buster Keaton. The film was <citetitle>Steamboat Bill, Jr</citetitle>."
1618 #. type: Content of: <book><chapter><sect1><para>
1619 #: freeculture.xml:1266
1621 "Keaton was born into a vaudeville family in 1895. In the era of silent film, "
1622 "he had mastered using broad physical comedy as a way to spark uncontrollable "
1623 "laughter from his audience. <citetitle>Steamboat Bill, Jr</citetitle>. was a "
1624 "classic of this form, famous among film buffs for its incredible stunts. "
1625 "The film was classic Keaton—wildly popular and among the best of its "
1630 #. type: Content of: <book><chapter><sect1><para><footnote><para>
1631 #: freeculture.xml:1280
1633 "I am grateful to David Gerstein and his careful history, described at <ulink "
1634 "url=\"http://free-culture.cc/notes/\">link #4</ulink>. According to Dave "
1635 "Smith of the Disney Archives, Disney paid royalties to use the music for "
1636 "five songs in <citetitle>Steamboat Willie</citetitle>: \"Steamboat Bill,\" "
1637 "\"The Simpleton\" (Delille), \"Mischief Makers\" (Carbonara), \"Joyful Hurry "
1638 "No. 1\" (Baron), and \"Gawky Rube\" (Lakay). A sixth song, \"The Turkey in "
1639 "the Straw,\" was already in the public domain. Letter from David Smith to "
1640 "Harry Surden, 10 July 2003, on file with author."
1643 #. type: Content of: <book><chapter><sect1><para>
1644 #: freeculture.xml:1274
1646 "<citetitle>Steamboat Bill, Jr</citetitle>. appeared before Disney's cartoon "
1647 "Steamboat Willie. The coincidence of titles is not coincidental. Steamboat "
1648 "Willie is a direct cartoon parody of Steamboat Bill,<placeholder "
1649 "type=\"footnote\" id=\"0\"/> and both are built upon a common song as a "
1650 "source. It is not just from the invention of synchronized sound in "
1651 "<citetitle>The Jazz Singer</citetitle> that we get <citetitle>Steamboat "
1652 "Willie</citetitle>. It is also from Buster Keaton's invention of Steamboat "
1653 "Bill, Jr., itself inspired by the song \"Steamboat Bill,\" that we get "
1654 "Steamboat Willie, and then from Steamboat Willie, Mickey Mouse."
1658 #. type: Content of: <book><chapter><sect1><para><footnote><para>
1659 #: freeculture.xml:1301
1661 "He was also a fan of the public domain. See Chris Sprigman, \"The Mouse that "
1662 "Ate the Public Domain,\" Findlaw, 5 March 2002, at <ulink "
1663 "url=\"http://free-culture.cc/notes/\">link #5</ulink>."
1666 #. type: Content of: <book><chapter><sect1><para>
1667 #: freeculture.xml:1297
1669 "This \"borrowing\" was nothing unique, either for Disney or for the "
1670 "industry. Disney was always parroting the feature-length mainstream films of "
1671 "his day.<placeholder type=\"footnote\" id=\"0\"/> So did many others. Early "
1672 "cartoons are filled with knockoffs—slight variations on winning "
1673 "themes; retellings of ancient stories. The key to success was the brilliance "
1674 "of the differences. With Disney, it was sound that gave his animation its "
1675 "spark. Later, it was the quality of his work relative to the production-line "
1676 "cartoons with which he competed. Yet these additions were built upon a base "
1677 "that was borrowed. Disney added to the work of others before him, creating "
1678 "something new out of something just barely old."
1681 #. type: Content of: <book><chapter><sect1><para>
1682 #: freeculture.xml:1316
1684 "Sometimes this borrowing was slight. Sometimes it was significant. Think "
1685 "about the fairy tales of the Brothers Grimm. If you're as oblivious as I "
1686 "was, you're likely to think that these tales are happy, sweet stories, "
1687 "appropriate for any child at bedtime. In fact, the Grimm fairy tales are, "
1688 "well, for us, grim. It is a rare and perhaps overly ambitious parent who "
1689 "would dare to read these bloody, moralistic stories to his or her child, at "
1690 "bedtime or anytime."
1694 #. type: Content of: <book><chapter><sect1><para>
1695 #: freeculture.xml:1325
1697 "Disney took these stories and retold them in a way that carried them into a "
1698 "new age. He animated the stories, with both characters and light. Without "
1699 "removing the elements of fear and danger altogether, he made funny what was "
1700 "dark and injected a genuine emotion of compassion where before there was "
1701 "fear. And not just with the work of the Brothers Grimm. Indeed, the catalog "
1702 "of Disney work drawing upon the work of others is astonishing when set "
1703 "together: <citetitle>Snow White</citetitle> (1937), "
1704 "<citetitle>Fantasia</citetitle> (1940), <citetitle>Pinocchio</citetitle> "
1705 "(1940), <citetitle>Dumbo</citetitle> (1941), <citetitle>Bambi</citetitle> "
1706 "(1942), <citetitle>Song of the South</citetitle> (1946), "
1707 "<citetitle>Cinderella</citetitle> (1950), <citetitle>Alice in "
1708 "Wonderland</citetitle> (1951), <citetitle>Robin Hood</citetitle> (1952), "
1709 "<citetitle>Peter Pan</citetitle> (1953), <citetitle>Lady and the "
1710 "Tramp</citetitle> (1955), <citetitle>Mulan</citetitle> (1998), "
1711 "<citetitle>Sleeping Beauty</citetitle> (1959), <citetitle>101 "
1712 "Dalmatians</citetitle> (1961), <citetitle>The Sword in the Stone</citetitle> "
1713 "(1963), and <citetitle>The Jungle Book</citetitle> (1967)—not to "
1714 "mention a recent example that we should perhaps quickly forget, "
1715 "<citetitle>Treasure Planet</citetitle> (2003). In all of these cases, Disney "
1716 "(or Disney, Inc.) ripped creativity from the culture around him, mixed that "
1717 "creativity with his own extraordinary talent, and then burned that mix into "
1718 "the soul of his culture. Rip, mix, and burn."
1721 #. type: Content of: <book><chapter><sect1><para>
1722 #: freeculture.xml:1347
1724 "This is a kind of creativity. It is a creativity that we should remember and "
1725 "celebrate. There are some who would say that there is no creativity except "
1726 "this kind. We don't need to go that far to recognize its importance. We "
1727 "could call this \"Disney creativity,\" though that would be a bit "
1728 "misleading. It is, more precisely, \"Walt Disney creativity\"—a form "
1729 "of expression and genius that builds upon the culture around us and makes it "
1730 "something different."
1734 #. type: Content of: <book><chapter><sect1><para><footnote><para>
1735 #: freeculture.xml:1361
1737 "Until 1976, copyright law granted an author the possibility of two terms: an "
1738 "initial term and a renewal term. I have calculated the \"average\" term by "
1739 "determining the weighted average of total registrations for any particular "
1740 "year, and the proportion renewing. Thus, if 100 copyrights are registered in "
1741 "year 1, and only 15 are renewed, and the renewal term is 28 years, then the "
1742 "average term is 32.2 years. For the renewal data and other relevant data, "
1743 "see the Web site associated with this book, available at <ulink "
1744 "url=\"http://free-culture.cc/notes/\">link #6</ulink>."
1747 #. type: Content of: <book><chapter><sect1><para>
1748 #: freeculture.xml:1355
1750 "In 1928, the culture that Disney was free to draw upon was relatively "
1751 "fresh. The public domain in 1928 was not very old and was therefore quite "
1752 "vibrant. The average term of copyright was just around thirty "
1753 "years—for that minority of creative work that was in fact "
1754 "copyrighted.<placeholder type=\"footnote\" id=\"0\"/> That means that for "
1755 "thirty years, on average, the authors or copyright holders of a creative "
1756 "work had an \"exclusive right\" to control certain uses of the work. To use "
1757 "this copyrighted work in limited ways required the permission of the "
1761 #. type: Content of: <book><chapter><sect1><para>
1762 #: freeculture.xml:1378
1764 "At the end of a copyright term, a work passes into the public domain. No "
1765 "permission is then needed to draw upon or use that work. No permission and, "
1766 "hence, no lawyers. The public domain is a \"lawyer-free zone.\" Thus, most "
1767 "of the content from the nineteenth century was free for Disney to use and "
1768 "build upon in 1928. It was free for anyone— whether connected or not, "
1769 "whether rich or not, whether approved or not—to use and build upon."
1773 #. type: Content of: <book><chapter><sect1><para>
1774 #: freeculture.xml:1387
1776 "This is the ways things always were—until quite recently. For most of "
1777 "our history, the public domain was just over the horizon. From until 1978, "
1778 "the average copyright term was never more than thirty-two years, meaning "
1779 "that most culture just a generation and a half old was free for anyone to "
1780 "build upon without the permission of anyone else. Today's equivalent would "
1781 "be for creative work from the 1960s and 1970s to now be free for the next "
1782 "Walt Disney to build upon without permission. Yet today, the public domain "
1783 "is presumptive only for content from before the Great Depression."
1786 #. type: Content of: <book><chapter><sect1><para>
1787 #: freeculture.xml:1400
1789 "Of course, Walt Disney had no monopoly on \"Walt Disney creativity.\" Nor "
1790 "does America. The norm of free culture has, until recently, and except "
1791 "within totalitarian nations, been broadly exploited and quite universal."
1794 #. type: Content of: <book><chapter><sect1><para>
1795 #: freeculture.xml:1406
1797 "Consider, for example, a form of creativity that seems strange to many "
1798 "Americans but that is inescapable within Japanese culture: "
1799 "<citetitle>manga</citetitle>, or comics. The Japanese are fanatics about "
1800 "comics. Some 40 percent of publications are comics, and 30 percent of "
1801 "publication revenue derives from comics. They are everywhere in Japanese "
1802 "society, at every magazine stand, carried by a large proportion of commuters "
1803 "on Japan's extraordinary system of public transportation."
1806 #. type: Content of: <book><chapter><sect1><para>
1807 #: freeculture.xml:1415
1809 "Americans tend to look down upon this form of culture. That's an "
1810 "unattractive characteristic of ours. We're likely to misunderstand much "
1811 "about manga, because few of us have ever read anything close to the stories "
1812 "that these \"graphic novels\" tell. For the Japanese, manga cover every "
1813 "aspect of social life. For us, comics are \"men in tights.\" And anyway, "
1814 "it's not as if the New York subways are filled with readers of Joyce or even "
1815 "Hemingway. People of different cultures distract themselves in different "
1816 "ways, the Japanese in this interestingly different way."
1819 #. type: Content of: <book><chapter><sect1><para>
1820 #: freeculture.xml:1426
1822 "But my purpose here is not to understand manga. It is to describe a variant "
1823 "on manga that from a lawyer's perspective is quite odd, but from a Disney "
1824 "perspective is quite familiar."
1828 #. type: Content of: <book><chapter><sect1><para>
1829 #: freeculture.xml:1431
1831 "This is the phenomenon of <citetitle>doujinshi</citetitle>. Doujinshi are "
1832 "also comics, but they are a kind of copycat comic. A rich ethic governs the "
1833 "creation of doujinshi. It is not doujinshi if it is "
1834 "<emphasis>just</emphasis> a copy; the artist must make a contribution to the "
1835 "art he copies, by transforming it either subtly or significantly. A "
1836 "doujinshi comic can thus take a mainstream comic and develop it "
1837 "differently—with a different story line. Or the comic can keep the "
1838 "character in character but change its look slightly. There is no formula for "
1839 "what makes the doujinshi sufficiently \"different.\" But they must be "
1840 "different if they are to be considered true doujinshi. Indeed, there are "
1841 "committees that review doujinshi for inclusion within shows and reject any "
1842 "copycat comic that is merely a copy."
1845 #. type: Content of: <book><chapter><sect1><para>
1846 #: freeculture.xml:1446
1848 "These copycat comics are not a tiny part of the manga market. They are "
1849 "huge. More than 33,000 \"circles\" of creators from across Japan produce "
1850 "these bits of Walt Disney creativity. More than 450,000 Japanese come "
1851 "together twice a year, in the largest public gathering in the country, to "
1852 "exchange and sell them. This market exists in parallel to the mainstream "
1853 "commercial manga market. In some ways, it obviously competes with that "
1854 "market, but there is no sustained effort by those who control the commercial "
1855 "manga market to shut the doujinshi market down. It flourishes, despite the "
1856 "competition and despite the law."
1859 #. type: Content of: <book><chapter><sect1><para>
1860 #: freeculture.xml:1457
1862 "The most puzzling feature of the doujinshi market, for those trained in the "
1863 "law, at least, is that it is allowed to exist at all. Under Japanese "
1864 "copyright law, which in this respect (on paper) mirrors American copyright "
1865 "law, the doujinshi market is an illegal one. Doujinshi are plainly "
1866 "\"derivative works.\" There is no general practice by doujinshi artists of "
1867 "securing the permission of the manga creators. Instead, the practice is "
1868 "simply to take and modify the creations of others, as Walt Disney did with "
1869 "<citetitle>Steamboat Bill, Jr</citetitle>. Under both Japanese and American "
1870 "law, that \"taking\" without the permission of the original copyright owner "
1871 "is illegal. It is an infringement of the original copyright to make a copy "
1872 "or a derivative work without the original copyright owner's permission."
1875 #. type: Content of: <book><chapter><sect1><indexterm><primary>
1876 #: freeculture.xml:1471
1877 msgid "Winick, Judd"
1881 #. type: Content of: <book><chapter><sect1><para><footnote><para>
1882 #: freeculture.xml:1484
1884 "For an excellent history, see Scott McCloud, <citetitle>Reinventing "
1885 "Comics</citetitle> (New York: Perennial, 2000)."
1888 #. type: Content of: <book><chapter><sect1><para>
1889 #: freeculture.xml:1474
1891 "Yet this illegal market exists and indeed flourishes in Japan, and in the "
1892 "view of many, it is precisely because it exists that Japanese manga "
1893 "flourish. As American graphic novelist Judd Winick said to me, \"The early "
1894 "days of comics in America are very much like what's going on in Japan "
1895 "now. . . . American comics were born out of copying each other. . . . That's "
1896 "how [the artists] learn to draw—by going into comic books and not "
1897 "tracing them, but looking at them and copying them\" and building from "
1898 "them.<placeholder type=\"footnote\" id=\"0\"/>"
1901 #. type: Content of: <book><chapter><sect1><para>
1902 #: freeculture.xml:1489
1904 "American comics now are quite different, Winick explains, in part because of "
1905 "the legal difficulty of adapting comics the way doujinshi are "
1906 "allowed. Speaking of Superman, Winick told me, \"there are these rules and "
1907 "you have to stick to them.\" There are things Superman \"cannot\" do. \"As a "
1908 "creator, it's frustrating having to stick to some parameters which are fifty "
1913 #. type: Content of: <book><chapter><sect1><para><footnote><para>
1914 #: freeculture.xml:1506
1916 "See Salil K. Mehra, \"Copyright and Comics in Japan: Does Law Explain Why "
1917 "All the Comics My Kid Watches Are Japanese Imports?\" <citetitle>Rutgers Law "
1918 "Review</citetitle> 55 (2002): 155, 182. \"[T]here might be a collective "
1919 "economic rationality that would lead manga and anime artists to forgo "
1920 "bringing legal actions for infringement. One hypothesis is that all manga "
1921 "artists may be better off collectively if they set aside their individual "
1922 "self-interest and decide not to press their legal rights. This is "
1923 "essentially a prisoner's dilemma solved.\""
1926 #. type: Content of: <book><chapter><sect1><para>
1927 #: freeculture.xml:1498
1929 "The norm in Japan mitigates this legal difficulty. Some say it is precisely "
1930 "the benefit accruing to the Japanese manga market that explains the "
1931 "mitigation. Temple University law professor Salil Mehra, for example, "
1932 "hypothesizes that the manga market accepts these technical violations "
1933 "because they spur the manga market to be more wealthy and "
1934 "productive. Everyone would be worse off if doujinshi were banned, so the law "
1935 "does not ban doujinshi.<placeholder type=\"footnote\" id=\"0\"/>"
1938 #. type: Content of: <book><chapter><sect1><para>
1939 #: freeculture.xml:1517
1941 "The problem with this story, however, as Mehra plainly acknowledges, is that "
1942 "the mechanism producing this laissez faire response is not clear. It may "
1943 "well be that the market as a whole is better off if doujinshi are permitted "
1944 "rather than banned, but that doesn't explain why individual copyright owners "
1945 "don't sue nonetheless. If the law has no general exception for doujinshi, "
1946 "and indeed in some cases individual manga artists have sued doujinshi "
1947 "artists, why is there not a more general pattern of blocking this \"free "
1948 "taking\" by the doujinshi culture?"
1951 #. type: Content of: <book><chapter><sect1><para>
1952 #: freeculture.xml:1528
1954 "I spent four wonderful months in Japan, and I asked this question as often "
1955 "as I could. Perhaps the best account in the end was offered by a friend from "
1956 "a major Japanese law firm. \"We don't have enough lawyers,\" he told me one "
1957 "afternoon. There \"just aren't enough resources to prosecute cases like "
1962 #. type: Content of: <book><chapter><sect1><para>
1963 #: freeculture.xml:1535
1965 "This is a theme to which we will return: that regulation by law is a "
1966 "function of both the words on the books and the costs of making those words "
1967 "have effect. For now, focus on the obvious question that is begged: Would "
1968 "Japan be better off with more lawyers? Would manga be richer if doujinshi "
1969 "artists were regularly prosecuted? Would the Japanese gain something "
1970 "important if they could end this practice of uncompensated sharing? Does "
1971 "piracy here hurt the victims of the piracy, or does it help them? Would "
1972 "lawyers fighting this piracy help their clients or hurt them? Let's pause "
1976 #. type: Content of: <book><chapter><sect1><para>
1977 #: freeculture.xml:1548
1979 "If you're like I was a decade ago, or like most people are when they first "
1980 "start thinking about these issues, then just about now you should be puzzled "
1981 "about something you hadn't thought through before."
1984 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
1985 #: freeculture.xml:1565 freeculture.xml:2748 freeculture.xml:4351 freeculture.xml:4577 freeculture.xml:7127 freeculture.xml:8184
1986 msgid "Vaidhyanathan, Siva"
1989 #. type: Content of: <book><chapter><sect1><para><footnote><para>
1990 #: freeculture.xml:1558
1992 "The term <citetitle>intellectual property</citetitle> is of relatively "
1993 "recent origin. See Siva Vaidhyanathan, <citetitle>Copyrights and "
1994 "Copywrongs</citetitle>, 11 (New York: New York University Press, 2001). See "
1995 "also Lawrence Lessig, <citetitle>The Future of Ideas</citetitle> (New York: "
1996 "Random House, 2001), 293 n. 26. The term accurately describes a set of "
1997 "\"property\" rights—copyright, patents, trademark, and "
1998 "trade-secret—but the nature of those rights is very different. "
1999 "<placeholder type=\"indexterm\" id=\"0\"/>"
2002 #. type: Content of: <book><chapter><sect1><para>
2003 #: freeculture.xml:1553
2005 "We live in a world that celebrates \"property.\" I am one of those "
2006 "celebrants. I believe in the value of property in general, and I also "
2007 "believe in the value of that weird form of property that lawyers call "
2008 "\"intellectual property.\"<placeholder type=\"footnote\" id=\"0\"/> A large, "
2009 "diverse society cannot survive without property; a large, diverse, and "
2010 "modern society cannot flourish without intellectual property."
2013 #. type: Content of: <book><chapter><sect1><para>
2014 #: freeculture.xml:1572
2016 "But it takes just a second's reflection to realize that there is plenty of "
2017 "value out there that \"property\" doesn't capture. I don't mean \"money "
2018 "can't buy you love,\" but rather, value that is plainly part of a process of "
2019 "production, including commercial as well as noncommercial production. If "
2020 "Disney animators had stolen a set of pencils to draw Steamboat Willie, we'd "
2021 "have no hesitation in condemning that taking as wrong— even though "
2022 "trivial, even if unnoticed. Yet there was nothing wrong, at least under the "
2023 "law of the day, with Disney's taking from Buster Keaton or from the Brothers "
2024 "Grimm. There was nothing wrong with the taking from Keaton because Disney's "
2025 "use would have been considered \"fair.\" There was nothing wrong with the "
2026 "taking from the Grimms because the Grimms' work was in the public domain."
2030 #. type: Content of: <book><chapter><sect1><para>
2031 #: freeculture.xml:1587
2033 "Thus, even though the things that Disney took—or more generally, the "
2034 "things taken by anyone exercising Walt Disney creativity—are valuable, "
2035 "our tradition does not treat those takings as wrong. Some things remain free "
2036 "for the taking within a free culture, and that freedom is good."
2039 #. type: Content of: <book><chapter><sect1><para>
2040 #: freeculture.xml:1596
2042 "The same with the doujinshi culture. If a doujinshi artist broke into a "
2043 "publisher's office and ran off with a thousand copies of his latest "
2044 "work—or even one copy—without paying, we'd have no hesitation in "
2045 "saying the artist was wrong. In addition to having trespassed, he would have "
2046 "stolen something of value. The law bans that stealing in whatever form, "
2047 "whether large or small."
2050 #. type: Content of: <book><chapter><sect1><para>
2051 #: freeculture.xml:1604
2053 "Yet there is an obvious reluctance, even among Japanese lawyers, to say that "
2054 "the copycat comic artists are \"stealing.\" This form of Walt Disney "
2055 "creativity is seen as fair and right, even if lawyers in particular find it "
2059 #. type: Content of: <book><chapter><sect1><para>
2060 #: freeculture.xml:1610
2062 "It's the same with a thousand examples that appear everywhere once you begin "
2063 "to look. Scientists build upon the work of other scientists without asking "
2064 "or paying for the privilege. (\"Excuse me, Professor Einstein, but may I "
2065 "have permission to use your theory of relativity to show that you were wrong "
2066 "about quantum physics?\") Acting companies perform adaptations of the works "
2067 "of Shakespeare without securing permission from anyone. (Does "
2068 "<emphasis>anyone</emphasis> believe Shakespeare would be better spread "
2069 "within our culture if there were a central Shakespeare rights clearinghouse "
2070 "that all productions of Shakespeare must appeal to first?) And Hollywood "
2071 "goes through cycles with a certain kind of movie: five asteroid films in the "
2072 "late 1990s; two volcano disaster films in 1997."
2076 #. type: Content of: <book><chapter><sect1><para>
2077 #: freeculture.xml:1624
2079 "Creators here and everywhere are always and at all times building upon the "
2080 "creativity that went before and that surrounds them now. That building is "
2081 "always and everywhere at least partially done without permission and without "
2082 "compensating the original creator. No society, free or controlled, has ever "
2083 "demanded that every use be paid for or that permission for Walt Disney "
2084 "creativity must always be sought. Instead, every society has left a certain "
2085 "bit of its culture free for the taking—free societies more fully than "
2086 "unfree, perhaps, but all societies to some degree."
2089 #. type: Content of: <book><chapter><sect1><para>
2090 #: freeculture.xml:1635
2092 "The hard question is therefore not <emphasis>whether</emphasis> a culture is "
2093 "free. All cultures are free to some degree. The hard question instead is "
2094 "\"<emphasis>How</emphasis> free is this culture?\" How much, and how "
2095 "broadly, is the culture free for others to take and build upon? Is that "
2096 "freedom limited to party members? To members of the royal family? To the top "
2097 "ten corporations on the New York Stock Exchange? Or is that freedom spread "
2098 "broadly? To artists generally, whether affiliated with the Met or not? To "
2099 "musicians generally, whether white or not? To filmmakers generally, whether "
2100 "affiliated with a studio or not?"
2103 #. type: Content of: <book><chapter><sect1><para>
2104 #: freeculture.xml:1647
2106 "Free cultures are cultures that leave a great deal open for others to build "
2107 "upon; unfree, or permission, cultures leave much less. Ours was a free "
2108 "culture. It is becoming much less so."
2111 #. type: Content of: <book><chapter><sect1><title>
2112 #: freeculture.xml:1655
2113 msgid "CHAPTER TWO: \"Mere Copyists\""
2116 #. type: Content of: <book><chapter><sect1><indexterm><primary>
2117 #: freeculture.xml:1656
2118 msgid "Daguerre, Louis"
2121 #. type: Content of: <book><chapter><sect1><para>
2122 #: freeculture.xml:1658
2124 "In 1839, Louis Daguerre invented the first practical technology for "
2125 "producing what we would call \"photographs.\" Appropriately enough, they "
2126 "were called \"daguerreotypes.\" The process was complicated and expensive, "
2127 "and the field was thus limited to professionals and a few zealous and "
2128 "wealthy amateurs. (There was even an American Daguerre Association that "
2129 "helped regulate the industry, as do all such associations, by keeping "
2130 "competition down so as to keep prices up.)"
2133 #. type: Content of: <book><chapter><sect1><para>
2134 #: freeculture.xml:1667
2136 "Yet despite high prices, the demand for daguerreotypes was strong. This "
2137 "pushed inventors to find simpler and cheaper ways to make \"automatic "
2138 "pictures.\" William Talbot soon discovered a process for making "
2139 "\"negatives.\" But because the negatives were glass, and had to be kept wet, "
2140 "the process still remained expensive and cumbersome. In the 1870s, dry "
2141 "plates were developed, making it easier to separate the taking of a picture "
2142 "from its developing. These were still plates of glass, and thus it was still "
2143 "not a process within reach of most amateurs."
2146 #. type: Content of: <book><chapter><sect1><indexterm><primary>
2147 #: freeculture.xml:1678
2148 msgid "Eastman, George"
2152 #. type: Content of: <book><chapter><sect1><para>
2153 #: freeculture.xml:1681
2155 "The technological change that made mass photography possible didn't happen "
2156 "until 1888, and was the creation of a single man. George Eastman, himself an "
2157 "amateur photographer, was frustrated by the technology of photographs made "
2158 "with plates. In a flash of insight (so to speak), Eastman saw that if the "
2159 "film could be made to be flexible, it could be held on a single "
2160 "spindle. That roll could then be sent to a developer, driving the costs of "
2161 "photography down substantially. By lowering the costs, Eastman expected he "
2162 "could dramatically broaden the population of photographers."
2166 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2167 #: freeculture.xml:1698
2169 "Reese V. Jenkins, <citetitle>Images and Enterprise</citetitle> (Baltimore: "
2170 "Johns Hopkins University Press, 1975), 112."
2173 #. type: Content of: <book><chapter><sect1><para>
2174 #: freeculture.xml:1693
2176 "Eastman developed flexible, emulsion-coated paper film and placed rolls of "
2177 "it in small, simple cameras: the Kodak. The device was marketed on the basis "
2178 "of its simplicity. \"You press the button and we do the rest.\"<placeholder "
2179 "type=\"footnote\" id=\"0\"/> As he described in <citetitle>The Kodak "
2180 "Primer</citetitle>:"
2183 #. type: Content of: <book><chapter><sect1><indexterm><primary>
2184 #: freeculture.xml:1716 freeculture.xml:1739
2188 #. type: Content of: <book><chapter><sect1><blockquote><para><footnote><para>
2189 #: freeculture.xml:1714
2191 "Brian Coe, <citetitle>The Birth of Photography</citetitle> (New York: "
2192 "Taplinger Publishing, 1977), 53. <placeholder type=\"indexterm\" id=\"0\"/>"
2195 #. type: Content of: <book><chapter><sect1><blockquote><para>
2196 #: freeculture.xml:1703
2198 "The principle of the Kodak system is the separation of the work that any "
2199 "person whomsoever can do in making a photograph, from the work that only an "
2200 "expert can do. . . . We furnish anybody, man, woman or child, who has "
2201 "sufficient intelligence to point a box straight and press a button, with an "
2202 "instrument which altogether removes from the practice of photography the "
2203 "necessity for exceptional facilities or, in fact, any special knowledge of "
2204 "the art. It can be employed without preliminary study, without a darkroom "
2205 "and without chemicals.<placeholder type=\"footnote\" id=\"0\"/>"
2209 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2210 #: freeculture.xml:1732
2211 msgid "Jenkins, 177."
2215 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2216 #: freeculture.xml:1736
2217 msgid "Based on a chart in Jenkins, p. 178."
2220 #. type: Content of: <book><chapter><sect1><para>
2221 #: freeculture.xml:1721
2223 "For $25, anyone could make pictures. The camera came preloaded with film, "
2224 "and when it had been used, the camera was returned to an Eastman factory, "
2225 "where the film was developed. Over time, of course, the cost of the camera "
2226 "and the ease with which it could be used both improved. Roll film thus "
2227 "became the basis for the explosive growth of popular photography. Eastman's "
2228 "camera first went on sale in 1888; one year later, Kodak was printing more "
2229 "than six thousand negatives a day. From 1888 through 1909, while industrial "
2230 "production was rising by 4.7 percent, photographic equipment and material "
2231 "sales increased by percent.<placeholder type=\"footnote\" id=\"0\"/> Eastman "
2232 "Kodak's sales during the same period experienced an average annual increase "
2233 "of over 17 percent.<placeholder type=\"footnote\" id=\"1\"/>"
2237 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2238 #: freeculture.xml:1754
2242 #. type: Content of: <book><chapter><sect1><para>
2243 #: freeculture.xml:1743
2245 "The real significance of Eastman's invention, however, was not economic. It "
2246 "was social. Professional photography gave individuals a glimpse of places "
2247 "they would never otherwise see. Amateur photography gave them the ability to "
2248 "record their own lives in a way they had never been able to do before. As "
2249 "author Brian Coe notes, \"For the first time the snapshot album provided the "
2250 "man on the street with a permanent record of his family and its "
2251 "activities. . . . For the first time in history there exists an authentic "
2252 "visual record of the appearance and activities of the common man made "
2253 "without [literary] interpretation or bias.\"<placeholder type=\"footnote\" "
2257 #. type: Content of: <book><chapter><sect1><para>
2258 #: freeculture.xml:1758
2260 "In this way, the Kodak camera and film were technologies of expression. The "
2261 "pencil or paintbrush was also a technology of expression, of course. But it "
2262 "took years of training before they could be deployed by amateurs in any "
2263 "useful or effective way. With the Kodak, expression was possible much sooner "
2264 "and more simply. The barrier to expression was lowered. Snobs would sneer at "
2265 "its \"quality\"; professionals would discount it as irrelevant. But watch a "
2266 "child study how best to frame a picture and you get a sense of the "
2267 "experience of creativity that the Kodak enabled. Democratic tools gave "
2268 "ordinary people a way to express themselves more easily than any tools could "
2273 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2274 #: freeculture.xml:1780
2276 "For illustrative cases, see, for example, <citetitle>Pavesich</citetitle> "
2277 "v. <citetitle>N.E. Life Ins. Co</citetitle>., 50 S.E. 68 (Ga. 1905); "
2278 "<citetitle>Foster-Milburn Co</citetitle>. v. <citetitle>Chinn</citetitle>, "
2279 "123090 S.W. 364, 366 (Ky. 1909); <citetitle>Corliss</citetitle> "
2280 "v. <citetitle>Walker</citetitle>, 64 F. 280 (Mass. Dist. Ct. 1894)."
2283 #. type: Content of: <book><chapter><sect1><para>
2284 #: freeculture.xml:1771
2286 "What was required for this technology to flourish? Obviously, Eastman's "
2287 "genius was an important part. But also important was the legal environment "
2288 "within which Eastman's invention grew. For early in the history of "
2289 "photography, there was a series of judicial decisions that could well have "
2290 "changed the course of photography substantially. Courts were asked whether "
2291 "the photographer, amateur or professional, required permission before he "
2292 "could capture and print whatever image he wanted. Their answer was "
2293 "no.<placeholder type=\"footnote\" id=\"0\"/>"
2297 #. type: Content of: <book><chapter><sect1><para>
2298 #: freeculture.xml:1788
2300 "The arguments in favor of requiring permission will sound surprisingly "
2301 "familiar. The photographer was \"taking\" something from the person or "
2302 "building whose photograph he shot—pirating something of value. Some "
2303 "even thought he was taking the target's soul. Just as Disney was not free to "
2304 "take the pencils that his animators used to draw Mickey, so, too, should "
2305 "these photographers not be free to take images that they thought valuable."
2308 #. type: Content of: <book><chapter><sect1><para><footnote><para><indexterm><primary>
2309 #: freeculture.xml:1810
2310 msgid "Warren, Samuel D."
2313 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2314 #: freeculture.xml:1807
2316 "Samuel D. Warren and Louis D. Brandeis, \"The Right to Privacy,\" "
2317 "<citetitle>Harvard Law Review</citetitle> 4 (1890): 193. <placeholder "
2318 "type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
2321 #. type: Content of: <book><chapter><sect1><para>
2322 #: freeculture.xml:1800
2324 "On the other side was an argument that should be familiar, as well. Sure, "
2325 "there may be something of value being used. But citizens should have the "
2326 "right to capture at least those images that stand in public view. (Louis "
2327 "Brandeis, who would become a Supreme Court Justice, thought the rule should "
2328 "be different for images from private spaces.<placeholder type=\"footnote\" "
2329 "id=\"0\"/>) It may be that this means that the photographer gets something "
2330 "for nothing. Just as Disney could take inspiration from <citetitle>Steamboat "
2331 "Bill, Jr</citetitle>. or the Brothers Grimm, the photographer should be free "
2332 "to capture an image without compensating the source."
2336 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2337 #: freeculture.xml:1827
2339 "See Melville B. Nimmer, \"The Right of Publicity,\" <citetitle>Law and "
2340 "Contemporary Problems</citetitle> 19 (1954): 203; William L. Prosser, "
2341 "\"Privacy,\" <citetitle>California Law Review</citetitle> 48 (1960) "
2342 "398–407; <citetitle>White</citetitle> v. <citetitle>Samsung "
2343 "Electronics America, Inc</citetitle>., 971 F. 2d 1395 (9th Cir. 1992), "
2344 "cert. denied, 508 U.S. 951 (1993)."
2347 #. type: Content of: <book><chapter><sect1><para>
2348 #: freeculture.xml:1817
2350 "Fortunately for Mr. Eastman, and for photography in general, these early "
2351 "decisions went in favor of the pirates. In general, no permission would be "
2352 "required before an image could be captured and shared with others. Instead, "
2353 "permission was presumed. Freedom was the default. (The law would eventually "
2354 "craft an exception for famous people: commercial photographers who snap "
2355 "pictures of famous people for commercial purposes have more restrictions "
2356 "than the rest of us. But in the ordinary case, the image can be captured "
2357 "without clearing the rights to do the capturing.<placeholder "
2358 "type=\"footnote\" id=\"0\"/>)"
2361 #. type: Content of: <book><chapter><sect1><para>
2362 #: freeculture.xml:1835
2364 "We can only speculate about how photography would have developed had the law "
2365 "gone the other way. If the presumption had been against the photographer, "
2366 "then the photographer would have had to demonstrate permission. Perhaps "
2367 "Eastman Kodak would have had to demonstrate permission, too, before it "
2368 "developed the film upon which images were captured. After all, if permission "
2369 "were not granted, then Eastman Kodak would be benefiting from the \"theft\" "
2370 "committed by the photographer. Just as Napster benefited from the copyright "
2371 "infringements committed by Napster users, Kodak would be benefiting from the "
2372 "\"image-right\" infringement of its photographers. We could imagine the law "
2373 "then requiring that some form of permission be demonstrated before a company "
2374 "developed pictures. We could imagine a system developing to demonstrate that "
2379 #. type: Content of: <book><chapter><sect1><para>
2380 #: freeculture.xml:1852
2382 "But though we could imagine this system of permission, it would be very hard "
2383 "to see how photography could have flourished as it did if the requirement "
2384 "for permission had been built into the rules that govern it. Photography "
2385 "would have existed. It would have grown in importance over "
2386 "time. Professionals would have continued to use the technology as they "
2387 "did—since professionals could have more easily borne the burdens of "
2388 "the permission system. But the spread of photography to ordinary people "
2389 "would not have occurred. Nothing like that growth would have been "
2390 "realized. And certainly, nothing like that growth in a democratic technology "
2391 "of expression would have been realized. If you drive through San "
2392 "Francisco's Presidio, you might see two gaudy yellow school buses painted "
2393 "over with colorful and striking images, and the logo \"Just Think!\" in "
2394 "place of the name of a school. But there's little that's \"just\" cerebral "
2395 "in the projects that these busses enable. These buses are filled with "
2396 "technologies that teach kids to tinker with film. Not the film of "
2397 "Eastman. Not even the film of your VCR. Rather the \"film\" of digital "
2398 "cameras. Just Think! is a project that enables kids to make films, as a way "
2399 "to understand and critique the filmed culture that they find all around "
2400 "them. Each year, these busses travel to more than thirty schools and enable "
2401 "three hundred to five hundred children to learn something about media by "
2402 "doing something with media. By doing, they think. By tinkering, they learn."
2406 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2407 #: freeculture.xml:1884
2409 "H. Edward Goldberg, \"Essential Presentation Tools: Hardware and Software "
2410 "You Need to Create Digital Multimedia Presentations,\" cadalyst, February "
2411 "2002, available at <ulink url=\"http://free-culture.cc/notes/\">link "
2415 #. type: Content of: <book><chapter><sect1><para>
2416 #: freeculture.xml:1878
2418 "These buses are not cheap, but the technology they carry is increasingly "
2419 "so. The cost of a high-quality digital video system has fallen "
2420 "dramatically. As one analyst puts it, \"Five years ago, a good real-time "
2421 "digital video editing system cost $25,000. Today you can get professional "
2422 "quality for $595.\"<placeholder type=\"footnote\" id=\"0\"/> These buses are "
2423 "filled with technology that would have cost hundreds of thousands just ten "
2424 "years ago. And it is now feasible to imagine not just buses like this, but "
2425 "classrooms across the country where kids are learning more and more of "
2426 "something teachers call \"media literacy.\""
2429 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
2430 #: freeculture.xml:1901
2431 msgid "Yanofsky, Dave"
2434 #. type: Content of: <book><chapter><sect1><para>
2435 #: freeculture.xml:1896
2437 "\"Media literacy,\" as Dave Yanofsky, the executive director of Just Think!, "
2438 "puts it, \"is the ability . . . to understand, analyze, and deconstruct "
2439 "media images. Its aim is to make [kids] literate about the way media works, "
2440 "the way it's constructed, the way it's delivered, and the way people access "
2441 "it.\" <placeholder type=\"indexterm\" id=\"0\"/>"
2444 #. type: Content of: <book><chapter><sect1><para>
2445 #: freeculture.xml:1904
2447 "This may seem like an odd way to think about \"literacy.\" For most people, "
2448 "literacy is about reading and writing. Faulkner and Hemingway and noticing "
2449 "split infinitives are the things that \"literate\" people know about."
2453 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2454 #: freeculture.xml:1914
2456 "Judith Van Evra, <citetitle>Television and Child Development</citetitle> "
2457 "(Hillsdale, N.J.: Lawrence Erlbaum Associates, 1990); \"Findings on Family "
2458 "and TV Study,\" <citetitle>Denver Post</citetitle>, 25 May 1997, B6."
2461 #. type: Content of: <book><chapter><sect1><para>
2462 #: freeculture.xml:1910
2464 "Maybe. But in a world where children see on average 390 hours of television "
2465 "commercials per year, or between 20,000 and 45,000 commercials "
2466 "generally,<placeholder type=\"footnote\" id=\"0\"/> it is increasingly "
2467 "important to understand the \"grammar\" of media. For just as there is a "
2468 "grammar for the written word, so, too, is there one for media. And just as "
2469 "kids learn how to write by writing lots of terrible prose, kids learn how to "
2470 "write media by constructing lots of (at least at first) terrible media."
2473 #. type: Content of: <book><chapter><sect1><para>
2474 #: freeculture.xml:1925
2476 "A growing field of academics and activists sees this form of literacy as "
2477 "crucial to the next generation of culture. For though anyone who has written "
2478 "understands how difficult writing is—how difficult it is to sequence "
2479 "the story, to keep a reader's attention, to craft language to be "
2480 "understandable—few of us have any real sense of how difficult media "
2481 "is. Or more fundamentally, few of us have a sense of how media works, how it "
2482 "holds an audience or leads it through a story, how it triggers emotion or "
2486 #. type: Content of: <book><chapter><sect1><para>
2487 #: freeculture.xml:1935
2489 "It took filmmaking a generation before it could do these things well. But "
2490 "even then, the knowledge was in the filming, not in writing about the "
2491 "film. The skill came from experiencing the making of a film, not from "
2492 "reading a book about it. One learns to write by writing and then reflecting "
2493 "upon what one has written. One learns to write with images by making them "
2494 "and then reflecting upon what one has created."
2497 #. type: Content of: <book><chapter><sect1><indexterm><primary>
2498 #: freeculture.xml:1942
2499 msgid "Crichton, Michael"
2502 #. type: Content of: <book><chapter><sect1><indexterm><primary>
2503 #: freeculture.xml:1956 freeculture.xml:2016 freeculture.xml:2023 freeculture.xml:2458
2504 msgid "Barish, Stephanie"
2507 #. type: Content of: <book><chapter><sect1><para><footnote><para><indexterm><primary>
2508 #: freeculture.xml:1957
2509 msgid "Daley, Elizabeth"
2512 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2513 #: freeculture.xml:1954
2515 "Interview with Elizabeth Daley and Stephanie Barish, 13 December 2002. "
2516 "<placeholder type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" "
2521 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2522 #: freeculture.xml:1968
2524 "See Scott Steinberg, \"Crichton Gets Medieval on PCs,\" E!online, 4 November "
2525 "2000, available at <ulink url=\"http://free-culture.cc/notes/\">link "
2526 "#8</ulink>; \"Timeline,\" 22 November 2000, available at <ulink "
2527 "url=\"http://free-culture.cc/notes/\">link #9</ulink>."
2530 #. type: Content of: <book><chapter><sect1><para>
2531 #: freeculture.xml:1944
2533 "This grammar has changed as media has changed. When it was just film, as "
2534 "Elizabeth Daley, executive director of the University of Southern "
2535 "California's Annenberg Center for Communication and dean of the USC School "
2536 "of Cinema-Television, explained to me, the grammar was about \"the placement "
2537 "of objects, color, . . . rhythm, pacing, and texture.\"<placeholder "
2538 "type=\"footnote\" id=\"0\"/> But as computers open up an interactive space "
2539 "where a story is \"played\" as well as experienced, that grammar "
2540 "changes. The simple control of narrative is lost, and so other techniques "
2541 "are necessary. Author Michael Crichton had mastered the narrative of science "
2542 "fiction. But when he tried to design a computer game based on one of his "
2543 "works, it was a new craft he had to learn. How to lead people through a game "
2544 "without their feeling they have been led was not obvious, even to a wildly "
2545 "successful author.<placeholder type=\"footnote\" id=\"1\"/>"
2548 #. type: Content of: <book><chapter><sect1><indexterm><primary>
2549 #: freeculture.xml:1975
2550 msgid "computer games"
2553 #. type: Content of: <book><chapter><sect1><para>
2554 #: freeculture.xml:1977
2556 "This skill is precisely the craft a filmmaker learns. As Daley describes, "
2557 "\"people are very surprised about how they are led through a film. [I]t is "
2558 "perfectly constructed to keep you from seeing it, so you have no idea. If a "
2559 "filmmaker succeeds you do not know how you were led.\" If you know you were "
2560 "led through a film, the film has failed."
2563 #. type: Content of: <book><chapter><sect1><para>
2564 #: freeculture.xml:1984
2566 "Yet the push for an expanded literacy—one that goes beyond text to "
2567 "include audio and visual elements—is not about making better film "
2568 "directors. The aim is not to improve the profession of filmmaking at all. "
2569 "Instead, as Daley explained,"
2572 #. type: Content of: <book><chapter><sect1><blockquote><para>
2573 #: freeculture.xml:1991
2575 "From my perspective, probably the most important digital divide is not "
2576 "access to a box. It's the ability to be empowered with the language that "
2577 "that box works in. Otherwise only a very few people can write with this "
2578 "language, and all the rest of us are reduced to being read-only."
2581 #. type: Content of: <book><chapter><sect1><para>
2582 #: freeculture.xml:1999
2584 "\"Read-only.\" Passive recipients of culture produced elsewhere. Couch "
2585 "potatoes. Consumers. This is the world of media from the twentieth century."
2588 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2589 #: freeculture.xml:2015
2590 msgid "Interview with Daley and Barish. <placeholder type=\"indexterm\" id=\"0\"/>"
2594 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
2595 #: freeculture.xml:2020 freeculture.xml:3725 freeculture.xml:4763 freeculture.xml:7911
2599 #. type: Content of: <book><chapter><sect1><para>
2600 #: freeculture.xml:2004
2602 "The twenty-first century could be different. This is the crucial point: It "
2603 "could be both read and write. Or at least reading and better understanding "
2604 "the craft of writing. Or best, reading and understanding the tools that "
2605 "enable the writing to lead or mislead. The aim of any literacy, and this "
2606 "literacy in particular, is to \"empower people to choose the appropriate "
2607 "language for what they need to create or express.\"<placeholder "
2608 "type=\"footnote\" id=\"0\"/> It is to enable students \"to communicate in "
2609 "the language of the twenty-first century.\"<placeholder type=\"footnote\" "
2613 #. type: Content of: <book><chapter><sect1><para>
2614 #: freeculture.xml:2025
2616 "As with any language, this language comes more easily to some than to "
2617 "others. It doesn't necessarily come more easily to those who excel in "
2618 "written language. Daley and Stephanie Barish, director of the Institute for "
2619 "Multimedia Literacy at the Annenberg Center, describe one particularly "
2620 "poignant example of a project they ran in a high school. The high school "
2621 "was a very poor inner-city Los Angeles school. In all the traditional "
2622 "measures of success, this school was a failure. But Daley and Barish ran a "
2623 "program that gave kids an opportunity to use film to express meaning about "
2624 "something the students know something about—gun violence."
2627 #. type: Content of: <book><chapter><sect1><para>
2628 #: freeculture.xml:2037
2630 "The class was held on Friday afternoons, and it created a relatively new "
2631 "problem for the school. While the challenge in most classes was getting the "
2632 "kids to come, the challenge in this class was keeping them away. The \"kids "
2633 "were showing up at 6 A.M. and leaving at 5 at night,\" said Barish. They "
2634 "were working harder than in any other class to do what education should be "
2635 "about—learning how to express themselves."
2638 #. type: Content of: <book><chapter><sect1><para>
2639 #: freeculture.xml:2045
2641 "Using whatever \"free web stuff they could find,\" and relatively simple "
2642 "tools to enable the kids to mix \"image, sound, and text,\" Barish said this "
2643 "class produced a series of projects that showed something about gun violence "
2644 "that few would otherwise understand. This was an issue close to the lives of "
2645 "these students. The project \"gave them a tool and empowered them to be able "
2646 "to both understand it and talk about it,\" Barish explained. That tool "
2647 "succeeded in creating expression—far more successfully and powerfully "
2648 "than could have been created using only text. \"If you had said to these "
2649 "students, `you have to do it in text,' they would've just thrown their hands "
2650 "up and gone and done something else,\" Barish described, in part, no doubt, "
2651 "because expressing themselves in text is not something these students can do "
2652 "well. Yet neither is text a form in which <emphasis>these</emphasis> ideas "
2653 "can be expressed well. The power of this message depended upon its "
2654 "connection to this form of expression."
2658 #. type: Content of: <book><chapter><sect1><para>
2659 #: freeculture.xml:2064
2661 "\"But isn't education about teaching kids to write?\" I asked. In part, of "
2662 "course, it is. But why are we teaching kids to write? Education, Daley "
2663 "explained, is about giving students a way of \"constructing meaning.\" To "
2664 "say that that means just writing is like saying teaching writing is only "
2665 "about teaching kids how to spell. Text is one part—and increasingly, "
2666 "not the most powerful part—of constructing meaning. As Daley explained "
2667 "in the most moving part of our interview,"
2670 #. type: Content of: <book><chapter><sect1><blockquote><para>
2671 #: freeculture.xml:2075
2673 "What you want is to give these students ways of constructing meaning. If all "
2674 "you give them is text, they're not going to do it. Because they can't. You "
2675 "know, you've got Johnny who can look at a video, he can play a video game, "
2676 "he can do graffiti all over your walls, he can take your car apart, and he "
2677 "can do all sorts of other things. He just can't read your text. So Johnny "
2678 "comes to school and you say, \"Johnny, you're illiterate. Nothing you can do "
2679 "matters.\" Well, Johnny then has two choices: He can dismiss you or he [can] "
2680 "dismiss himself. If his ego is healthy at all, he's going to dismiss "
2681 "you. [But i]nstead, if you say, \"Well, with all these things that you can "
2682 "do, let's talk about this issue. Play for me music that you think reflects "
2683 "that, or show me images that you think reflect that, or draw for me "
2684 "something that reflects that.\" Not by giving a kid a video camera and "
2685 ". . . saying, \"Let's go have fun with the video camera and make a little "
2686 "movie.\" But instead, really help you take these elements that you "
2687 "understand, that are your language, and construct meaning about the "
2691 #. type: Content of: <book><chapter><sect1><blockquote><para>
2692 #: freeculture.xml:2094
2694 "That empowers enormously. And then what happens, of course, is eventually, "
2695 "as it has happened in all these classes, they bump up against the fact, \"I "
2696 "need to explain this and I really need to write something.\" And as one of "
2697 "the teachers told Stephanie, they would rewrite a paragraph 5, 6, 7, 8 "
2698 "times, till they got it right."
2702 #. type: Content of: <book><chapter><sect1><blockquote><para>
2703 #: freeculture.xml:2101
2705 "Because they needed to. There was a reason for doing it. They needed to say "
2706 "something, as opposed to just jumping through your hoops. They actually "
2707 "needed to use a language that they didn't speak very well. But they had come "
2708 "to understand that they had a lot of power with this language.\""
2711 #. type: Content of: <book><chapter><sect1><para>
2712 #: freeculture.xml:2110
2714 "When two planes crashed into the World Trade Center, another into the "
2715 "Pentagon, and a fourth into a Pennsylvania field, all media around the world "
2716 "shifted to this news. Every moment of just about every day for that week, "
2717 "and for weeks after, television in particular, and media generally, retold "
2718 "the story of the events we had just witnessed. The telling was a retelling, "
2719 "because we had seen the events that were described. The genius of this awful "
2720 "act of terrorism was that the delayed second attack was perfectly timed to "
2721 "assure that the whole world would be watching."
2724 #. type: Content of: <book><chapter><sect1><para>
2725 #: freeculture.xml:2121
2727 "These retellings had an increasingly familiar feel. There was music scored "
2728 "for the intermissions, and fancy graphics that flashed across the "
2729 "screen. There was a formula to interviews. There was \"balance,\" and "
2730 "seriousness. This was news choreographed in the way we have increasingly "
2731 "come to expect it, \"news as entertainment,\" even if the entertainment is "
2735 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
2736 #: freeculture.xml:2128 freeculture.xml:7849
2740 #. type: Content of: <book><chapter><sect1><indexterm><primary>
2741 #: freeculture.xml:2129
2745 #. type: Content of: <book><chapter><sect1><para>
2746 #: freeculture.xml:2131
2748 "But in addition to this produced news about the \"tragedy of September 11,\" "
2749 "those of us tied to the Internet came to see a very different production as "
2750 "well. The Internet was filled with accounts of the same events. Yet these "
2751 "Internet accounts had a very different flavor. Some people constructed photo "
2752 "pages that captured images from around the world and presented them as slide "
2753 "shows with text. Some offered open letters. There were sound "
2754 "recordings. There was anger and frustration. There were attempts to provide "
2755 "context. There was, in short, an extraordinary worldwide barn raising, in "
2756 "the sense Mike Godwin uses the term in his book <citetitle>Cyber "
2757 "Rights</citetitle>, around a news event that had captured the attention of "
2758 "the world. There was ABC and CBS, but there was also the Internet."
2762 #. type: Content of: <book><chapter><sect1><para>
2763 #: freeculture.xml:2145
2765 "I don't mean simply to praise the Internet—though I do think the "
2766 "people who supported this form of speech should be praised. I mean instead "
2767 "to point to a significance in this form of speech. For like a Kodak, the "
2768 "Internet enables people to capture images. And like in a movie by a student "
2769 "on the \"Just Think!\" bus, the visual images could be mixed with sound or "
2773 #. type: Content of: <book><chapter><sect1><para>
2774 #: freeculture.xml:2155
2776 "But unlike any technology for simply capturing images, the Internet allows "
2777 "these creations to be shared with an extraordinary number of people, "
2778 "practically instantaneously. This is something new in our "
2779 "tradition—not just that culture can be captured mechanically, and "
2780 "obviously not just that events are commented upon critically, but that this "
2781 "mix of captured images, sound, and commentary can be widely spread "
2782 "practically instantaneously."
2785 #. type: Content of: <book><chapter><sect1><para>
2786 #: freeculture.xml:2164
2788 "September 11 was not an aberration. It was a beginning. Around the same "
2789 "time, a form of communication that has grown dramatically was just beginning "
2790 "to come into public consciousness: the Web-log, or blog. The blog is a kind "
2791 "of public diary, and within some cultures, such as in Japan, it functions "
2792 "very much like a diary. In those cultures, it records private facts in a "
2793 "public way—it's a kind of electronic <citetitle>Jerry "
2794 "Springer</citetitle>, available anywhere in the world."
2797 #. type: Content of: <book><chapter><sect1><para>
2798 #: freeculture.xml:2173
2800 "But in the United States, blogs have taken on a very different character. "
2801 "There are some who use the space simply to talk about their private "
2802 "life. But there are many who use the space to engage in public "
2803 "discourse. Discussing matters of public import, criticizing others who are "
2804 "mistaken in their views, criticizing politicians about the decisions they "
2805 "make, offering solutions to problems we all see: blogs create the sense of a "
2806 "virtual public meeting, but one in which we don't all hope to be there at "
2807 "the same time and in which conversations are not necessarily linked. The "
2808 "best of the blog entries are relatively short; they point directly to words "
2809 "used by others, criticizing with or adding to them. They are arguably the "
2810 "most important form of unchoreographed public discourse that we have."
2814 #. type: Content of: <book><chapter><sect1><para>
2815 #: freeculture.xml:2187
2817 "That's a strong statement. Yet it says as much about our democracy as it "
2818 "does about blogs. This is the part of America that is most difficult for "
2819 "those of us who love America to accept: Our democracy has atrophied. Of "
2820 "course we have elections, and most of the time the courts allow those "
2821 "elections to count. A relatively small number of people vote in those "
2822 "elections. The cycle of these elections has become totally professionalized "
2823 "and routinized. Most of us think this is democracy."
2827 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2828 #: freeculture.xml:2213
2830 "See, for example, Alexis de Tocqueville, <citetitle>Democracy in "
2831 "America</citetitle>, bk. 1, trans. Henry Reeve (New York: Bantam Books, "
2835 #. type: Content of: <book><chapter><sect1><para>
2836 #: freeculture.xml:2198
2838 "But democracy has never just been about elections. Democracy means rule by "
2839 "the people, but rule means something more than mere elections. In our "
2840 "tradition, it also means control through reasoned discourse. This was the "
2841 "idea that captured the imagination of Alexis de Tocqueville, the "
2842 "nineteenth-century French lawyer who wrote the most important account of "
2843 "early \"Democracy in America.\" It wasn't popular elections that fascinated "
2844 "him—it was the jury, an institution that gave ordinary people the "
2845 "right to choose life or death for other citizens. And most fascinating for "
2846 "him was that the jury didn't just vote about the outcome they would "
2847 "impose. They deliberated. Members argued about the \"right\" result; they "
2848 "tried to persuade each other of the \"right\" result, and in criminal cases "
2849 "at least, they had to agree upon a unanimous result for the process to come "
2850 "to an end.<placeholder type=\"footnote\" id=\"0\"/>"
2854 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2855 #: freeculture.xml:2222
2857 "Bruce Ackerman and James Fishkin, \"Deliberation Day,\" <citetitle>Journal "
2858 "of Political Philosophy</citetitle> 10 (2) (2002): 129."
2861 #. type: Content of: <book><chapter><sect1><para>
2862 #: freeculture.xml:2218
2864 "Yet even this institution flags in American life today. And in its place, "
2865 "there is no systematic effort to enable citizen deliberation. Some are "
2866 "pushing to create just such an institution.<placeholder type=\"footnote\" "
2867 "id=\"0\"/> And in some towns in New England, something close to deliberation "
2868 "remains. But for most of us for most of the time, there is no time or place "
2869 "for \"democratic deliberation\" to occur."
2873 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2874 #: freeculture.xml:2237
2876 "Cass Sunstein, <citetitle>Republic.com</citetitle> (Princeton: Princeton "
2877 "University Press, 2001), 65–80, 175, 182, 183, 192."
2880 #. type: Content of: <book><chapter><sect1><para>
2881 #: freeculture.xml:2230
2883 "More bizarrely, there is generally not even permission for it to occur. We, "
2884 "the most powerful democracy in the world, have developed a strong norm "
2885 "against talking about politics. It's fine to talk about politics with people "
2886 "you agree with. But it is rude to argue about politics with people you "
2887 "disagree with. Political discourse becomes isolated, and isolated discourse "
2888 "becomes more extreme.<placeholder type=\"footnote\" id=\"0\"/> We say what "
2889 "our friends want to hear, and hear very little beyond what our friends say."
2893 #. type: Content of: <book><chapter><sect1><para>
2894 #: freeculture.xml:2243
2896 "Enter the blog. The blog's very architecture solves one part of this "
2897 "problem. People post when they want to post, and people read when they want "
2898 "to read. The most difficult time is synchronous time. Technologies that "
2899 "enable asynchronous communication, such as e-mail, increase the opportunity "
2900 "for communication. Blogs allow for public discourse without the public ever "
2901 "needing to gather in a single public place."
2904 #. type: Content of: <book><chapter><sect1><para>
2905 #: freeculture.xml:2254
2907 "But beyond architecture, blogs also have solved the problem of "
2908 "norms. There's no norm (yet) in blog space not to talk about politics. "
2909 "Indeed, the space is filled with political speech, on both the right and the "
2910 "left. Some of the most popular sites are conservative or libertarian, but "
2911 "there are many of all political stripes. And even blogs that are not "
2912 "political cover political issues when the occasion merits."
2915 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
2916 #: freeculture.xml:2266
2917 msgid "Dean, Howard"
2920 #. type: Content of: <book><chapter><sect1><para>
2921 #: freeculture.xml:2262
2923 "The significance of these blogs is tiny now, though not so tiny. The name "
2924 "Howard Dean may well have faded from the 2004 presidential race but for "
2925 "blogs. Yet even if the number of readers is small, the reading is having an "
2926 "effect. <placeholder type=\"indexterm\" id=\"0\"/>"
2930 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2931 #: freeculture.xml:2280
2933 "Noah Shachtman, \"With Incessant Postings, a Pundit Stirs the Pot,\" New "
2934 "York Times, 16 January 2003, G5."
2937 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
2938 #: freeculture.xml:2283
2942 #. type: Content of: <book><chapter><sect1><para>
2943 #: freeculture.xml:2269
2945 "One direct effect is on stories that had a different life cycle in the "
2946 "mainstream media. The Trent Lott affair is an example. When Lott "
2947 "\"misspoke\" at a party for Senator Strom Thurmond, essentially praising "
2948 "Thurmond's segregationist policies, he calculated correctly that this story "
2949 "would disappear from the mainstream press within forty-eight hours. It "
2950 "did. But he didn't calculate its life cycle in blog space. The bloggers kept "
2951 "researching the story. Over time, more and more instances of the same "
2952 "\"misspeaking\" emerged. Finally, the story broke back into the mainstream "
2953 "press. In the end, Lott was forced to resign as senate majority "
2954 "leader.<placeholder type=\"footnote\" id=\"0\"/> <placeholder "
2955 "type=\"indexterm\" id=\"1\"/>"
2958 #. type: Content of: <book><chapter><sect1><para>
2959 #: freeculture.xml:2286
2961 "This different cycle is possible because the same commercial pressures don't "
2962 "exist with blogs as with other ventures. Television and newspapers are "
2963 "commercial entities. They must work to keep attention. If they lose "
2964 "readers, they lose revenue. Like sharks, they must move on."
2967 #. type: Content of: <book><chapter><sect1><para>
2968 #: freeculture.xml:2293
2970 "But bloggers don't have a similar constraint. They can obsess, they can "
2971 "focus, they can get serious. If a particular blogger writes a particularly "
2972 "interesting story, more and more people link to that story. And as the "
2973 "number of links to a particular story increases, it rises in the ranks of "
2974 "stories. People read what is popular; what is popular has been selected by a "
2975 "very democratic process of peer-generated rankings."
2978 #. type: Content of: <book><chapter><sect1><indexterm><primary>
2979 #: freeculture.xml:2302
2984 #. type: Content of: <book><chapter><sect1><para>
2985 #: freeculture.xml:2305
2987 "There's a second way, as well, in which blogs have a different cycle from "
2988 "the mainstream press. As Dave Winer, one of the fathers of this movement and "
2989 "a software author for many decades, told me, another difference is the "
2990 "absence of a financial \"conflict of interest.\" \"I think you have to take "
2991 "the conflict of interest\" out of journalism, Winer told me. \"An amateur "
2992 "journalist simply doesn't have a conflict of interest, or the conflict of "
2993 "interest is so easily disclosed that you know you can sort of get it out of "
2997 #. type: Content of: <book><chapter><sect1><para><footnote><para><indexterm><primary>
2998 #: freeculture.xml:2315 freeculture.xml:2368
3003 #. type: Content of: <book><chapter><sect1><para><footnote><para>
3004 #: freeculture.xml:2323
3005 msgid "Telephone interview with David Winer, 16 April 2003."
3008 #. type: Content of: <book><chapter><sect1><para>
3009 #: freeculture.xml:2317
3011 "These conflicts become more important as media becomes more concentrated "
3012 "(more on this below). A concentrated media can hide more from the public "
3013 "than an unconcentrated media can—as CNN admitted it did after the Iraq "
3014 "war because it was afraid of the consequences to its own "
3015 "employees.<placeholder type=\"footnote\" id=\"0\"/> It also needs to sustain "
3016 "a more coherent account. (In the middle of the Iraq war, I read a post on "
3017 "the Internet from someone who was at that time listening to a satellite "
3018 "uplink with a reporter in Iraq. The New York headquarters was telling the "
3019 "reporter over and over that her account of the war was too bleak: She needed "
3020 "to offer a more optimistic story. When she told New York that wasn't "
3021 "warranted, they told her <emphasis>that</emphasis> they were writing \"the "
3026 #. type: Content of: <book><chapter><sect1><para><footnote><para>
3027 #: freeculture.xml:2341
3029 "John Schwartz, \"Loss of the Shuttle: The Internet; A Wealth of Information "
3030 "Online,\" <citetitle>New York Times</citetitle>, 2 February 2003, A28; Staci "
3031 "D. Kramer, \"Shuttle Disaster Coverage Mixed, but Strong Overall,\" Online "
3032 "Journalism Review, 2 February 2003, available at <ulink "
3033 "url=\"http://free-culture.cc/notes/\">link #10</ulink>."
3036 #. type: Content of: <book><chapter><sect1><para>
3037 #: freeculture.xml:2333
3039 "Blog space gives amateurs a way to enter the debate—\"amateur\" not in "
3040 "the sense of inexperienced, but in the sense of an Olympic athlete, meaning "
3041 "not paid by anyone to give their reports. It allows for a much broader range "
3042 "of input into a story, as reporting on the Columbia disaster revealed, when "
3043 "hundreds from across the southwest United States turned to the Internet to "
3044 "retell what they had seen.<placeholder type=\"footnote\" id=\"0\"/> And it "
3045 "drives readers to read across the range of accounts and \"triangulate,\" as "
3046 "Winer puts it, the truth. Blogs, Winer says, are \"communicating directly "
3047 "with our constituency, and the middle man is out of it\"—with all the "
3048 "benefits, and costs, that might entail."
3051 #. type: Content of: <book><chapter><sect1><para><footnote><para>
3052 #: freeculture.xml:2360
3054 "See Michael Falcone, \"Does an Editor's Pencil Ruin a Web Log?\" "
3055 "<citetitle>New York Times</citetitle>, 29 September 2003, C4. (\"Not all "
3056 "news organizations have been as accepting of employees who blog. Kevin "
3057 "Sites, a CNN correspondent in Iraq who started a blog about his reporting of "
3058 "the war on March 9, stopped posting 12 days later at his bosses' "
3059 "request. Last year Steve Olafson, a <citetitle>Houston Chronicle</citetitle> "
3060 "reporter, was fired for keeping a personal Web log, published under a "
3061 "pseudonym, that dealt with some of the issues and people he was covering.\") "
3062 "<placeholder type=\"indexterm\" id=\"0\"/>"
3066 #. type: Content of: <book><chapter><sect1><para>
3067 #: freeculture.xml:2353
3069 "Winer is optimistic about the future of journalism infected with "
3070 "blogs. \"It's going to become an essential skill,\" Winer predicts, for "
3071 "public figures and increasingly for private figures as well. It's not clear "
3072 "that \"journalism\" is happy about this—some journalists have been "
3073 "told to curtail their blogging.<placeholder type=\"footnote\" id=\"0\"/> But "
3074 "it is clear that we are still in transition. \"A lot of what we are doing "
3075 "now is warm-up exercises,\" Winer told me. There is a lot that must mature "
3076 "before this space has its mature effect. And as the inclusion of content in "
3077 "this space is the least infringing use of the Internet (meaning infringing "
3078 "on copyright), Winer said, \"we will be the last thing that gets shut "
3082 #. type: Content of: <book><chapter><sect1><para>
3083 #: freeculture.xml:2380
3085 "This speech affects democracy. Winer thinks that happens because \"you don't "
3086 "have to work for somebody who controls, [for] a gatekeeper.\" That is "
3087 "true. But it affects democracy in another way as well. As more and more "
3088 "citizens express what they think, and defend it in writing, that will change "
3089 "the way people understand public issues. It is easy to be wrong and "
3090 "misguided in your head. It is harder when the product of your mind can be "
3091 "criticized by others. Of course, it is a rare human who admits that he has "
3092 "been persuaded that he is wrong. But it is even rarer for a human to ignore "
3093 "when he has been proven wrong. The writing of ideas, arguments, and "
3094 "criticism improves democracy. Today there are probably a couple of million "
3095 "blogs where such writing happens. When there are ten million, there will be "
3096 "something extraordinary to report."
3099 #. type: Content of: <book><chapter><sect1><indexterm><primary>
3100 #: freeculture.xml:2396
3101 msgid "Brown, John Seely"
3104 #. type: Content of: <book><chapter><sect1><para>
3105 #: freeculture.xml:2399
3107 "John Seely Brown is the chief scientist of the Xerox Corporation. His work, "
3108 "as his Web site describes it, is \"human learning and . . . the creation of "
3109 "knowledge ecologies for creating . . . innovation.\""
3112 #. type: Content of: <book><chapter><sect1><para>
3113 #: freeculture.xml:2404
3115 "Brown thus looks at these technologies of digital creativity a bit "
3116 "differently from the perspectives I've sketched so far. I'm sure he would be "
3117 "excited about any technology that might improve democracy. But his real "
3118 "excitement comes from how these technologies affect learning."
3122 #. type: Content of: <book><chapter><sect1><para>
3123 #: freeculture.xml:2411
3125 "As Brown believes, we learn by tinkering. When \"a lot of us grew up,\" he "
3126 "explains, that tinkering was done \"on motorcycle engines, lawnmower "
3127 "engines, automobiles, radios, and so on.\" But digital technologies enable a "
3128 "different kind of tinkering—with abstract ideas though in concrete "
3129 "form. The kids at Just Think! not only think about how a commercial portrays "
3130 "a politician; using digital technology, they can take the commercial apart "
3131 "and manipulate it, tinker with it to see how it does what it does. Digital "
3132 "technologies launch a kind of bricolage, or \"free collage,\" as Brown calls "
3133 "it. Many get to add to or transform the tinkering of many others."
3136 #. type: Content of: <book><chapter><sect1><para>
3137 #: freeculture.xml:2424
3139 "The best large-scale example of this kind of tinkering so far is free "
3140 "software or open-source software (FS/OSS). FS/OSS is software whose source "
3141 "code is shared. Anyone can download the technology that makes a FS/OSS "
3142 "program run. And anyone eager to learn how a particular bit of FS/OSS "
3143 "technology works can tinker with the code."
3146 #. type: Content of: <book><chapter><sect1><para>
3147 #: freeculture.xml:2431
3149 "This opportunity creates a \"completely new kind of learning platform,\" as "
3150 "Brown describes. \"As soon as you start doing that, you . . . unleash a "
3151 "free collage on the community, so that other people can start looking at "
3152 "your code, tinkering with it, trying it out, seeing if they can improve "
3153 "it.\" Each effort is a kind of apprenticeship. \"Open source becomes a major "
3154 "apprenticeship platform.\""
3157 #. type: Content of: <book><chapter><sect1><para>
3158 #: freeculture.xml:2439
3160 "In this process, \"the concrete things you tinker with are abstract. They "
3161 "are code.\" Kids are \"shifting to the ability to tinker in the abstract, "
3162 "and this tinkering is no longer an isolated activity that you're doing in "
3163 "your garage. You are tinkering with a community platform. . . . You are "
3164 "tinkering with other people's stuff. The more you tinker the more you "
3165 "improve.\" The more you improve, the more you learn."
3168 #. type: Content of: <book><chapter><sect1><para>
3169 #: freeculture.xml:2448
3171 "This same thing happens with content, too. And it happens in the same "
3172 "collaborative way when that content is part of the Web. As Brown puts it, "
3173 "\"the Web [is] the first medium that truly honors multiple forms of "
3174 "intelligence.\" Earlier technologies, such as the typewriter or word "
3175 "processors, helped amplify text. But the Web amplifies much more than "
3176 "text. \"The Web . . . says if you are musical, if you are artistic, if you "
3177 "are visual, if you are interested in film . . . [then] there is a lot you "
3178 "can start to do on this medium. [It] can now amplify and honor these "
3179 "multiple forms of intelligence.\""
3183 #. type: Content of: <book><chapter><sect1><para>
3184 #: freeculture.xml:2460
3186 "Brown is talking about what Elizabeth Daley, Stephanie Barish, and Just "
3187 "Think! teach: that this tinkering with culture teaches as well as "
3188 "creates. It develops talents differently, and it builds a different kind of "
3192 #. type: Content of: <book><chapter><sect1><para>
3193 #: freeculture.xml:2468
3195 "Yet the freedom to tinker with these objects is not guaranteed. Indeed, as "
3196 "we'll see through the course of this book, that freedom is increasingly "
3197 "highly contested. While there's no doubt that your father had the right to "
3198 "tinker with the car engine, there's great doubt that your child will have "
3199 "the right to tinker with the images she finds all around. The law and, "
3200 "increasingly, technology interfere with a freedom that technology, and "
3201 "curiosity, would otherwise ensure."
3205 #. type: Content of: <book><chapter><sect1><para><footnote><para>
3206 #: freeculture.xml:2483
3208 "See, for example, Edward Felten and Andrew Appel, \"Technological Access "
3209 "Control Interferes with Noninfringing Scholarship,\" "
3210 "<citetitle>Communications of the Association for Computer "
3211 "Machinery</citetitle> 43 (2000): 9."
3214 #. type: Content of: <book><chapter><sect1><para>
3215 #: freeculture.xml:2477
3217 "These restrictions have become the focus of researchers and scholars. "
3218 "Professor Ed Felten of Princeton (whom we'll see more of in chapter 10) has "
3219 "developed a powerful argument in favor of the \"right to tinker\" as it "
3220 "applies to computer science and to knowledge in general.<placeholder "
3221 "type=\"footnote\" id=\"0\"/> But Brown's concern is earlier, or younger, or "
3222 "more fundamental. It is about the learning that kids can do, or can't do, "
3223 "because of the law."
3226 #. type: Content of: <book><chapter><sect1><para>
3227 #: freeculture.xml:2491
3229 "\"This is where education in the twenty-first century is going,\" Brown "
3230 "explains. We need to \"understand how kids who grow up digital think and "
3234 #. type: Content of: <book><chapter><sect1><para>
3235 #: freeculture.xml:2496
3237 "\"Yet,\" as Brown continued, and as the balance of this book will evince, "
3238 "\"we are building a legal system that completely suppresses the natural "
3239 "tendencies of today's digital kids. . . . We're building an architecture "
3240 "that unleashes 60 percent of the brain [and] a legal system that closes down "
3241 "that part of the brain.\""
3244 #. type: Content of: <book><chapter><sect1><para>
3245 #: freeculture.xml:2504
3247 "We're building a technology that takes the magic of Kodak, mixes moving "
3248 "images and sound, and adds a space for commentary and an opportunity to "
3249 "spread that creativity everywhere. But we're building the law to close down "
3253 #. type: Content of: <book><chapter><sect1><para>
3254 #: freeculture.xml:2510
3256 "\"No way to run a culture,\" as Brewster Kahle, whom we'll meet in chapter "
3257 "9, quipped to me in a rare moment of despondence."
3260 #. type: Content of: <book><chapter><sect1><title>
3261 #: freeculture.xml:2516
3262 msgid "CHAPTER THREE: Catalogs"
3265 #. type: Content of: <book><chapter><sect1><para>
3266 #: freeculture.xml:2518
3268 "In the fall of 2002, Jesse Jordan of Oceanside, New York, enrolled as a "
3269 "freshman at Rensselaer Polytechnic Institute, in Troy, New York. His major "
3270 "at RPI was information technology. Though he is not a programmer, in October "
3271 "Jesse decided to begin to tinker with search engine technology that was "
3272 "available on the RPI network."
3275 #. type: Content of: <book><chapter><sect1><para>
3276 #: freeculture.xml:2525
3278 "RPI is one of America's foremost technological research institutions. It "
3279 "offers degrees in fields ranging from architecture and engineering to "
3280 "information sciences. More than 65 percent of its five thousand "
3281 "undergraduates finished in the top 10 percent of their high school "
3282 "class. The school is thus a perfect mix of talent and experience to imagine "
3283 "and then build, a generation for the network age."
3286 #. type: Content of: <book><chapter><sect1><para>
3287 #: freeculture.xml:2533
3289 "RPI's computer network links students, faculty, and administration to one "
3290 "another. It also links RPI to the Internet. Not everything available on the "
3291 "RPI network is available on the Internet. But the network is designed to "
3292 "enable students to get access to the Internet, as well as more intimate "
3293 "access to other members of the RPI community."
3297 #. type: Content of: <book><chapter><sect1><para>
3298 #: freeculture.xml:2540
3300 "Search engines are a measure of a network's intimacy. Google brought the "
3301 "Internet much closer to all of us by fantastically improving the quality of "
3302 "search on the network. Specialty search engines can do this even better. The "
3303 "idea of \"intranet\" search engines, search engines that search within the "
3304 "network of a particular institution, is to provide users of that institution "
3305 "with better access to material from that institution. Businesses do this "
3306 "all the time, enabling employees to have access to material that people "
3307 "outside the business can't get. Universities do it as well."
3310 #. type: Content of: <book><chapter><sect1><para>
3311 #: freeculture.xml:2552
3313 "These engines are enabled by the network technology itself. Microsoft, for "
3314 "example, has a network file system that makes it very easy for search "
3315 "engines tuned to that network to query the system for information about the "
3316 "publicly (within that network) available content. Jesse's search engine was "
3317 "built to take advantage of this technology. It used Microsoft's network file "
3318 "system to build an index of all the files available within the RPI network."
3321 #. type: Content of: <book><chapter><sect1><para>
3322 #: freeculture.xml:2561
3324 "Jesse's wasn't the first search engine built for the RPI network. Indeed, "
3325 "his engine was a simple modification of engines that others had built. His "
3326 "single most important improvement over those engines was to fix a bug within "
3327 "the Microsoft file-sharing system that could cause a user's computer to "
3328 "crash. With the engines that existed before, if you tried to access a file "
3329 "through a Windows browser that was on a computer that was off-line, your "
3330 "computer could crash. Jesse modified the system a bit to fix that problem, "
3331 "by adding a button that a user could click to see if the machine holding the "
3332 "file was still on-line."
3335 #. type: Content of: <book><chapter><sect1><para>
3336 #: freeculture.xml:2573
3338 "Jesse's engine went on-line in late October. Over the following six months, "
3339 "he continued to tweak it to improve its functionality. By March, the system "
3340 "was functioning quite well. Jesse had more than one million files in his "
3341 "directory, including every type of content that might be on users' "
3346 #. type: Content of: <book><chapter><sect1><para>
3347 #: freeculture.xml:2580
3349 "Thus the index his search engine produced included pictures, which students "
3350 "could use to put on their own Web sites; copies of notes or research; copies "
3351 "of information pamphlets; movie clips that students might have created; "
3352 "university brochures—basically anything that users of the RPI network "
3353 "made available in a public folder of their computer."
3356 #. type: Content of: <book><chapter><sect1><para>
3357 #: freeculture.xml:2589
3359 "But the index also included music files. In fact, one quarter of the files "
3360 "that Jesse's search engine listed were music files. But that means, of "
3361 "course, that three quarters were not, and—so that this point is "
3362 "absolutely clear—Jesse did nothing to induce people to put music files "
3363 "in their public folders. He did nothing to target the search engine to these "
3364 "files. He was a kid tinkering with a Google-like technology at a university "
3365 "where he was studying information science, and hence, tinkering was the "
3366 "aim. Unlike Google, or Microsoft, for that matter, he made no money from "
3367 "this tinkering; he was not connected to any business that would make any "
3368 "money from this experiment. He was a kid tinkering with technology in an "
3369 "environment where tinkering with technology was precisely what he was "
3373 #. type: Content of: <book><chapter><sect1><para>
3374 #: freeculture.xml:2604
3376 "On April 3, 2003, Jesse was contacted by the dean of students at RPI. The "
3377 "dean informed Jesse that the Recording Industry Association of America, the "
3378 "RIAA, would be filing a lawsuit against him and three other students whom he "
3379 "didn't even know, two of them at other universities. A few hours later, "
3380 "Jesse was served with papers from the suit. As he read these papers and "
3381 "watched the news reports about them, he was increasingly astonished."
3384 #. type: Content of: <book><chapter><sect1><para>
3385 #: freeculture.xml:2613
3387 "\"It was absurd,\" he told me. \"I don't think I did anything wrong. . . . "
3388 "I don't think there's anything wrong with the search engine that I ran or "
3389 ". . . what I had done to it. I mean, I hadn't modified it in any way that "
3390 "promoted or enhanced the work of pirates. I just modified the search engine "
3391 "in a way that would make it easier to use\"—again, a <emphasis>search "
3392 "engine</emphasis>, which Jesse had not himself built, using the Windows "
3393 "filesharing system, which Jesse had not himself built, to enable members of "
3394 "the RPI community to get access to content, which Jesse had not himself "
3395 "created or posted, and the vast majority of which had nothing to do with "
3400 #. type: Content of: <book><chapter><sect1><para>
3401 #: freeculture.xml:2626
3403 "But the RIAA branded Jesse a pirate. They claimed he operated a network and "
3404 "had therefore \"willfully\" violated copyright laws. They demanded that he "
3405 "pay them the damages for his wrong. For cases of \"willful infringement,\" "
3406 "the Copyright Act specifies something lawyers call \"statutory damages.\" "
3407 "These damages permit a copyright owner to claim $150,000 per "
3408 "infringement. As the RIAA alleged more than one hundred specific copyright "
3409 "infringements, they therefore demanded that Jesse pay them at least "
3414 #. type: Content of: <book><chapter><sect1><para><footnote><para>
3415 #: freeculture.xml:2649
3417 "Tim Goral, \"Recording Industry Goes After Campus P-2-P Networks: Suit "
3418 "Alleges $97.8 Billion in Damages,\" <citetitle>Professional Media Group "
3419 "LCC</citetitle> 6 (2003): 5, available at 2003 WL 55179443."
3422 #. type: Content of: <book><chapter><sect1><para>
3423 #: freeculture.xml:2637
3425 "Similar lawsuits were brought against three other students: one other "
3426 "student at RPI, one at Michigan Technical University, and one at "
3427 "Princeton. Their situations were similar to Jesse's. Though each case was "
3428 "different in detail, the bottom line in each was exactly the same: huge "
3429 "demands for \"damages\" that the RIAA claimed it was entitled to. If you "
3430 "added up the claims, these four lawsuits were asking courts in the United "
3431 "States to award the plaintiffs close to $100 "
3432 "<emphasis>billion</emphasis>—six times the <emphasis>total</emphasis> "
3433 "profit of the film industry in 2001.<placeholder type=\"footnote\" "
3437 #. type: Content of: <book><chapter><sect1><para>
3438 #: freeculture.xml:2655
3440 "Jesse called his parents. They were supportive but a bit frightened. An "
3441 "uncle was a lawyer. He began negotiations with the RIAA. They demanded to "
3442 "know how much money Jesse had. Jesse had saved $12,000 from summer jobs and "
3443 "other employment. They demanded $12,000 to dismiss the case."
3446 #. type: Content of: <book><chapter><sect1><para>
3447 #: freeculture.xml:2662
3449 "The RIAA wanted Jesse to admit to doing something wrong. He refused. They "
3450 "wanted him to agree to an injunction that would essentially make it "
3451 "impossible for him to work in many fields of technology for the rest of his "
3452 "life. He refused. They made him understand that this process of being sued "
3453 "was not going to be pleasant. (As Jesse's father recounted to me, the chief "
3454 "lawyer on the case, Matt Oppenheimer, told Jesse, \"You don't want to pay "
3455 "another visit to a dentist like me.\") And throughout, the RIAA insisted it "
3456 "would not settle the case until it took every penny Jesse had saved."
3460 #. type: Content of: <book><chapter><sect1><para>
3461 #: freeculture.xml:2673
3463 "Jesse's family was outraged at these claims. They wanted to fight. But "
3464 "Jesse's uncle worked to educate the family about the nature of the American "
3465 "legal system. Jesse could fight the RIAA. He might even win. But the cost of "
3466 "fighting a lawsuit like this, Jesse was told, would be at least $250,000. If "
3467 "he won, he would not recover that money. If he won, he would have a piece of "
3468 "paper saying he had won, and a piece of paper saying he and his family were "
3472 #. type: Content of: <book><chapter><sect1><para>
3473 #: freeculture.xml:2683
3475 "So Jesse faced a mafia-like choice: $250,000 and a chance at winning, or "
3476 "$12,000 and a settlement."
3480 #. type: Content of: <book><chapter><sect1><para><footnote><para>
3481 #: freeculture.xml:2695
3483 "Occupational Employment Survey, U.S. Dept. of Labor (2001) "
3484 "(27–2042—Musicians and Singers). See also National Endowment for "
3485 "the Arts, <citetitle>More Than One in a Blue Moon</citetitle> (2000)."
3489 #. type: Content of: <book><chapter><sect1><para><footnote><para>
3490 #: freeculture.xml:2703
3492 "Douglas Lichtman makes a related point in \"KaZaA and Punishment,\" "
3493 "<citetitle>Wall Street Journal</citetitle>, 10 September 2003, A24."
3496 #. type: Content of: <book><chapter><sect1><para>
3497 #: freeculture.xml:2687
3499 "The recording industry insists this is a matter of law and morality. Let's "
3500 "put the law aside for a moment and think about the morality. Where is the "
3501 "morality in a lawsuit like this? What is the virtue in scapegoatism? The "
3502 "RIAA is an extraordinarily powerful lobby. The president of the RIAA is "
3503 "reported to make more than $1 million a year. Artists, on the other hand, "
3504 "are not well paid. The average recording artist makes $45,900.<placeholder "
3505 "type=\"footnote\" id=\"0\"/> There are plenty of ways for the RIAA to affect "
3506 "and direct policy. So where is the morality in taking money from a student "
3507 "for running a search engine?<placeholder type=\"footnote\" id=\"1\"/>"
3510 #. type: Content of: <book><chapter><sect1><para>
3511 #: freeculture.xml:2708
3513 "On June 23, Jesse wired his savings to the lawyer working for the RIAA. The "
3514 "case against him was then dismissed. And with this, this kid who had "
3515 "tinkered a computer into a $15 million lawsuit became an activist:"
3518 #. type: Content of: <book><chapter><sect1><blockquote><para>
3519 #: freeculture.xml:2715
3521 "I was definitely not an activist [before]. I never really meant to be an "
3522 "activist. . . . [But] I've been pushed into this. In no way did I ever "
3523 "foresee anything like this, but I think it's just completely absurd what the "
3527 #. type: Content of: <book><chapter><sect1><para>
3528 #: freeculture.xml:2722
3530 "Jesse's parents betray a certain pride in their reluctant activist. As his "
3531 "father told me, Jesse \"considers himself very conservative, and so do "
3532 "I. . . . He's not a tree hugger. . . . I think it's bizarre that they would "
3533 "pick on him. But he wants to let people know that they're sending the wrong "
3534 "message. And he wants to correct the record.\""
3537 #. type: Content of: <book><chapter><sect1><title>
3538 #: freeculture.xml:2731
3539 msgid "CHAPTER FOUR: \"Pirates\""
3542 #. type: Content of: <book><chapter><sect1><para>
3543 #: freeculture.xml:2733
3545 "If \"piracy\" means using the creative property of others without their "
3546 "permission—if \"if value, then right\" is true—then the history "
3547 "of the content industry is a history of piracy. Every important sector of "
3548 "\"big media\" today—film, records, radio, and cable TV—was born "
3549 "of a kind of piracy so defined. The consistent story is how last "
3550 "generation's pirates join this generation's country club—until now."
3553 #. type: Content of: <book><chapter><sect1><sect2><title>
3554 #: freeculture.xml:2741
3558 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3559 #: freeculture.xml:2745
3561 "I am grateful to Peter DiMauro for pointing me to this extraordinary "
3562 "history. See also Siva Vaidhyanathan, <citetitle>Copyrights and "
3563 "Copywrongs</citetitle>, 87–93, which details Edison's \"adventures\" "
3564 "with copyright and patent. <placeholder type=\"indexterm\" id=\"0\"/>"
3568 #. type: Content of: <book><chapter><sect1><sect2><para>
3569 #: freeculture.xml:2743
3571 "The film industry of Hollywood was built by fleeing pirates.<placeholder "
3572 "type=\"footnote\" id=\"0\"/> Creators and directors migrated from the East "
3573 "Coast to California in the early twentieth century in part to escape "
3574 "controls that patents granted the inventor of filmmaking, Thomas "
3575 "Edison. These controls were exercised through a monopoly \"trust,\" the "
3576 "Motion Pictures Patents Company, and were based on Thomas Edison's creative "
3577 "property—patents. Edison formed the MPPC to exercise the rights this "
3578 "creative property gave him, and the MPPC was serious about the control it "
3582 #. type: Content of: <book><chapter><sect1><sect2><para>
3583 #: freeculture.xml:2761
3584 msgid "As one commentator tells one part of the story,"
3587 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
3588 #: freeculture.xml:2765
3590 "A January 1909 deadline was set for all companies to comply with the "
3591 "license. By February, unlicensed outlaws, who referred to themselves as "
3592 "independents protested the trust and carried on business without submitting "
3593 "to the Edison monopoly. In the summer of 1909 the independent movement was "
3594 "in full-swing, with producers and theater owners using illegal equipment and "
3595 "imported film stock to create their own underground market."
3599 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
3600 #: freeculture.xml:2785
3602 "J. A. Aberdeen, <citetitle>Hollywood Renegades: The Society of Independent "
3603 "Motion Picture Producers</citetitle> (Cobblestone Entertainment, 2000) and "
3604 "expanded texts posted at \"The Edison Movie Monopoly: The Motion Picture "
3605 "Patents Company vs. the Independent Outlaws,\" available at <ulink "
3606 "url=\"http://free-culture.cc/notes/\">link #11</ulink>. For a discussion of "
3607 "the economic motive behind both these limits and the limits imposed by "
3608 "Victor on phonographs, see Randal C. Picker, \"From Edison to the Broadcast "
3609 "Flag: Mechanisms of Consent and Refusal and the Propertization of "
3610 "Copyright\" (September 2002), University of Chicago Law School, James "
3611 "M. Olin Program in Law and Economics, Working Paper No. 159."
3614 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><indexterm><primary>
3615 #: freeculture.xml:2796
3616 msgid "General Film Company"
3619 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
3620 #: freeculture.xml:2797 freeculture.xml:3042 freeculture.xml:4129 freeculture.xml:9448
3621 msgid "Picker, Randal C."
3624 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
3625 #: freeculture.xml:2774
3627 "With the country experiencing a tremendous expansion in the number of "
3628 "nickelodeons, the Patents Company reacted to the independent movement by "
3629 "forming a strong-arm subsidiary known as the General Film Company to block "
3630 "the entry of non-licensed independents. With coercive tactics that have "
3631 "become legendary, General Film confiscated unlicensed equipment, "
3632 "discontinued product supply to theaters which showed unlicensed films, and "
3633 "effectively monopolized distribution with the acquisition of all U.S. film "
3634 "exchanges, except for the one owned by the independent William Fox who "
3635 "defied the Trust even after his license was revoked.<placeholder "
3636 "type=\"footnote\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/> "
3637 "<placeholder type=\"indexterm\" id=\"2\"/>"
3641 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3642 #: freeculture.xml:2807
3644 "Marc Wanamaker, \"The First Studios,\" <citetitle>The Silents "
3645 "Majority</citetitle>, archived at <ulink "
3646 "url=\"http://free-culture.cc/notes/\">link #12</ulink>."
3649 #. type: Content of: <book><chapter><sect1><sect2><para>
3650 #: freeculture.xml:2801
3652 "The Napsters of those days, the \"independents,\" were companies like "
3653 "Fox. And no less than today, these independents were vigorously resisted. "
3654 "\"Shooting was disrupted by machinery stolen, and `accidents' resulting in "
3655 "loss of negatives, equipment, buildings and sometimes life and limb "
3656 "frequently occurred.\"<placeholder type=\"footnote\" id=\"0\"/> That led the "
3657 "independents to flee the East Coast. California was remote enough from "
3658 "Edison's reach that filmmakers there could pirate his inventions without "
3659 "fear of the law. And the leaders of Hollywood filmmaking, Fox most "
3660 "prominently, did just that."
3664 #. type: Content of: <book><chapter><sect1><sect2><para>
3665 #: freeculture.xml:2817
3667 "Of course, California grew quickly, and the effective enforcement of federal "
3668 "law eventually spread west. But because patents grant the patent holder a "
3669 "truly \"limited\" monopoly (just seventeen years at that time), by the time "
3670 "enough federal marshals appeared, the patents had expired. A new industry "
3671 "had been born, in part from the piracy of Edison's creative property."
3674 #. type: Content of: <book><chapter><sect1><sect2><title>
3675 #: freeculture.xml:2828
3676 msgid "Recorded Music"
3679 #. type: Content of: <book><chapter><sect1><sect2><para>
3680 #: freeculture.xml:2830
3682 "The record industry was born of another kind of piracy, though to see how "
3683 "requires a bit of detail about the way the law regulates music."
3686 #. type: Content of: <book><chapter><sect1><sect2><para>
3687 #: freeculture.xml:2834
3689 "At the time that Edison and Henri Fourneaux invented machines for "
3690 "reproducing music (Edison the phonograph, Fourneaux the player piano), the "
3691 "law gave composers the exclusive right to control copies of their music and "
3692 "the exclusive right to control public performances of their music. In other "
3693 "words, in 1900, if I wanted a copy of Phil Russel's 1899 hit \"Happy Mose,\" "
3694 "the law said I would have to pay for the right to get a copy of the musical "
3695 "score, and I would also have to pay for the right to perform it publicly."
3698 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
3699 #: freeculture.xml:2843 freeculture.xml:2987
3703 #. type: Content of: <book><chapter><sect1><sect2><para>
3704 #: freeculture.xml:2845
3706 "But what if I wanted to record \"Happy Mose,\" using Edison's phonograph or "
3707 "Fourneaux's player piano? Here the law stumbled. It was clear enough that I "
3708 "would have to buy any copy of the musical score that I performed in making "
3709 "this recording. And it was clear enough that I would have to pay for any "
3710 "public performance of the work I was recording. But it wasn't totally clear "
3711 "that I would have to pay for a \"public performance\" if I recorded the song "
3712 "in my own house (even today, you don't owe the Beatles anything if you sing "
3713 "their songs in the shower), or if I recorded the song from memory (copies in "
3714 "your brain are not—yet— regulated by copyright law). So if I "
3715 "simply sang the song into a recording device in the privacy of my own home, "
3716 "it wasn't clear that I owed the composer anything. And more importantly, it "
3717 "wasn't clear whether I owed the composer anything if I then made copies of "
3718 "those recordings. Because of this gap in the law, then, I could effectively "
3719 "pirate someone else's song without paying its composer anything."
3723 #. type: Content of: <book><chapter><sect1><sect2><para>
3724 #: freeculture.xml:2863
3726 "The composers (and publishers) were none too happy about this capacity to "
3727 "pirate. As South Dakota senator Alfred Kittredge put it,"
3731 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
3732 #: freeculture.xml:2877
3734 "To Amend and Consolidate the Acts Respecting Copyright: Hearings on S. 6330 "
3735 "and H.R. 19853 Before the ( Joint) Committees on Patents, 59th Cong. 59, 1st "
3736 "sess. (1906) (statement of Senator Alfred B. Kittredge, of South Dakota, "
3737 "chairman), reprinted in <citetitle>Legislative History of the Copyright "
3738 "Act</citetitle>, E. Fulton Brylawski and Abe Goldman, eds. (South "
3739 "Hackensack, N.J.: Rothman Reprints, 1976)."
3742 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
3743 #: freeculture.xml:2870
3745 "Imagine the injustice of the thing. A composer writes a song or an opera. A "
3746 "publisher buys at great expense the rights to the same and copyrights "
3747 "it. Along come the phonographic companies and companies who cut music rolls "
3748 "and deliberately steal the work of the brain of the composer and publisher "
3749 "without any regard for [their] rights.<placeholder type=\"footnote\" "
3754 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3755 #: freeculture.xml:2891
3757 "To Amend and Consolidate the Acts Respecting Copyright, 223 (statement of "
3758 "Nathan Burkan, attorney for the Music Publishers Association)."
3762 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3763 #: freeculture.xml:2897
3765 "To Amend and Consolidate the Acts Respecting Copyright, 226 (statement of "
3766 "Nathan Burkan, attorney for the Music Publishers Association)."
3770 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3771 #: freeculture.xml:2904
3773 "To Amend and Consolidate the Acts Respecting Copyright, 23 (statement of "
3774 "John Philip Sousa, composer)."
3777 #. type: Content of: <book><chapter><sect1><sect2><para>
3778 #: freeculture.xml:2887
3780 "The innovators who developed the technology to record other people's works "
3781 "were \"sponging upon the toil, the work, the talent, and genius of American "
3782 "composers,\"<placeholder type=\"footnote\" id=\"0\"/> and the \"music "
3783 "publishing industry\" was thereby \"at the complete mercy of this one "
3784 "pirate.\"<placeholder type=\"footnote\" id=\"1\"/> As John Philip Sousa put "
3785 "it, in as direct a way as possible, \"When they make money out of my pieces, "
3786 "I want a share of it.\"<placeholder type=\"footnote\" id=\"2\"/>"
3790 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3791 #: freeculture.xml:2917
3793 "To Amend and Consolidate the Acts Respecting Copyright, 283–84 "
3794 "(statement of Albert Walker, representative of the Auto-Music Perforating "
3795 "Company of New York)."
3799 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3800 #: freeculture.xml:2928
3802 "To Amend and Consolidate the Acts Respecting Copyright, 376 (prepared "
3803 "memorandum of Philip Mauro, general patent counsel of the American "
3804 "Graphophone Company Association)."
3807 #. type: Content of: <book><chapter><sect1><sect2><para>
3808 #: freeculture.xml:2909
3810 "These arguments have familiar echoes in the wars of our day. So, too, do the "
3811 "arguments on the other side. The innovators who developed the player piano "
3812 "argued that \"it is perfectly demonstrable that the introduction of "
3813 "automatic music players has not deprived any composer of anything he had "
3814 "before their introduction.\" Rather, the machines increased the sales of "
3815 "sheet music.<placeholder type=\"footnote\" id=\"0\"/> In any case, the "
3816 "innovators argued, the job of Congress was \"to consider first the interest "
3817 "of [the public], whom they represent, and whose servants they are.\" \"All "
3818 "talk about `theft,'\" the general counsel of the American Graphophone "
3819 "Company wrote, \"is the merest claptrap, for there exists no property in "
3820 "ideas musical, literary or artistic, except as defined by "
3821 "statute.\"<placeholder type=\"footnote\" id=\"1\"/>"
3825 #. type: Content of: <book><chapter><sect1><sect2><para>
3826 #: freeculture.xml:2934
3828 "The law soon resolved this battle in favor of the composer "
3829 "<emphasis>and</emphasis> the recording artist. Congress amended the law to "
3830 "make sure that composers would be paid for the \"mechanical reproductions\" "
3831 "of their music. But rather than simply granting the composer complete "
3832 "control over the right to make mechanical reproductions, Congress gave "
3833 "recording artists a right to record the music, at a price set by Congress, "
3834 "once the composer allowed it to be recorded once. This is the part of "
3835 "copyright law that makes cover songs possible. Once a composer authorizes a "
3836 "recording of his song, others are free to record the same song, so long as "
3837 "they pay the original composer a fee set by the law."
3840 #. type: Content of: <book><chapter><sect1><sect2><para>
3841 #: freeculture.xml:2949
3843 "American law ordinarily calls this a \"compulsory license,\" but I will "
3844 "refer to it as a \"statutory license.\" A statutory license is a license "
3845 "whose key terms are set by law. After Congress's amendment of the Copyright "
3846 "Act in 1909, record companies were free to distribute copies of recordings "
3847 "so long as they paid the composer (or copyright holder) the fee set by the "
3851 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
3852 #: freeculture.xml:2964 freeculture.xml:13703
3853 msgid "Grisham, John"
3856 #. type: Content of: <book><chapter><sect1><sect2><para>
3857 #: freeculture.xml:2957
3859 "This is an exception within the law of copyright. When John Grisham writes a "
3860 "novel, a publisher is free to publish that novel only if Grisham gives the "
3861 "publisher permission. Grisham, in turn, is free to charge whatever he wants "
3862 "for that permission. The price to publish Grisham is thus set by Grisham, "
3863 "and copyright law ordinarily says you have no permission to use Grisham's "
3864 "work except with permission of Grisham. <placeholder type=\"indexterm\" "
3869 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3870 #: freeculture.xml:2981
3872 "Copyright Law Revision: Hearings on S. 2499, S. 2900, H.R. 243, and "
3873 "H.R. 11794 Before the ( Joint) Committee on Patents, 60th Cong., 1st sess., "
3874 "217 (1908) (statement of Senator Reed Smoot, chairman), reprinted in "
3875 "<citetitle>Legislative History of the 1909 Copyright Act</citetitle>, "
3876 "E. Fulton Brylawski and Abe Goldman, eds. (South Hackensack, N.J.: Rothman "
3880 #. type: Content of: <book><chapter><sect1><sect2><para>
3881 #: freeculture.xml:2967
3883 "But the law governing recordings gives recording artists less. And thus, in "
3884 "effect, the law <emphasis>subsidizes</emphasis> the recording industry "
3885 "through a kind of piracy—by giving recording artists a weaker right "
3886 "than it otherwise gives creative authors. The Beatles have less control over "
3887 "their creative work than Grisham does. And the beneficiaries of this less "
3888 "control are the recording industry and the public. The recording industry "
3889 "gets something of value for less than it otherwise would pay; the public "
3890 "gets access to a much wider range of musical creativity. Indeed, Congress "
3891 "was quite explicit about its reasons for granting this right. Its fear was "
3892 "the monopoly power of rights holders, and that that power would stifle "
3893 "follow-on creativity.<placeholder type=\"footnote\" id=\"0\"/> <placeholder "
3894 "type=\"indexterm\" id=\"1\"/>"
3897 #. type: Content of: <book><chapter><sect1><sect2><para>
3898 #: freeculture.xml:2990
3900 "While the recording industry has been quite coy about this recently, "
3901 "historically it has been quite a supporter of the statutory license for "
3902 "records. As a 1967 report from the House Committee on the Judiciary relates,"
3906 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
3907 #: freeculture.xml:3012
3909 "Copyright Law Revision: Report to Accompany H.R. 2512, House Committee on "
3910 "the Judiciary, 90th Cong., 1st sess., House Document no. 83, (8 March "
3911 "1967). I am grateful to Glenn Brown for drawing my attention to this report."
3914 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
3915 #: freeculture.xml:2997
3917 "the record producers argued vigorously that the compulsory license system "
3918 "must be retained. They asserted that the record industry is a "
3919 "half-billion-dollar business of great economic importance in the United "
3920 "States and throughout the world; records today are the principal means of "
3921 "disseminating music, and this creates special problems, since performers "
3922 "need unhampered access to musical material on nondiscriminatory "
3923 "terms. Historically, the record producers pointed out, there were no "
3924 "recording rights before 1909 and the 1909 statute adopted the compulsory "
3925 "license as a deliberate anti-monopoly condition on the grant of these "
3926 "rights. They argue that the result has been an outpouring of recorded music, "
3927 "with the public being given lower prices, improved quality, and a greater "
3928 "choice.<placeholder type=\"footnote\" id=\"0\"/>"
3931 #. type: Content of: <book><chapter><sect1><sect2><para>
3932 #: freeculture.xml:3019
3934 "By limiting the rights musicians have, by partially pirating their creative "
3935 "work, the record producers, and the public, benefit."
3938 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
3939 #: freeculture.xml:3024 freeculture.xml:4094
3943 #. type: Content of: <book><chapter><sect1><sect2><para>
3944 #: freeculture.xml:3026
3945 msgid "Radio was also born of piracy."
3948 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
3949 #: freeculture.xml:3041
3950 msgid "Hand, Learned"
3953 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3954 #: freeculture.xml:3032
3956 "See 17 <citetitle>United States Code</citetitle>, sections 106 and 110. At "
3957 "the beginning, record companies printed \"Not Licensed for Radio Broadcast\" "
3958 "and other messages purporting to restrict the ability to play a record on a "
3959 "radio station. Judge Learned Hand rejected the argument that a warning "
3960 "attached to a record might restrict the rights of the radio station. See "
3961 "<citetitle>RCA Manufacturing "
3962 "Co</citetitle>. v. <citetitle>Whiteman</citetitle>, 114 F. 2d 86 (2nd "
3963 "Cir. 1940). See also Randal C. Picker, \"From Edison to the Broadcast Flag: "
3964 "Mechanisms of Consent and Refusal and the Propertization of Copyright,\" "
3965 "<citetitle>University of Chicago Law Review</citetitle> 70 (2003): 281. "
3966 "<placeholder type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" "
3970 #. type: Content of: <book><chapter><sect1><sect2><para>
3971 #: freeculture.xml:3029
3973 "When a radio station plays a record on the air, that constitutes a \"public "
3974 "performance\" of the composer's work.<placeholder type=\"footnote\" "
3975 "id=\"0\"/> As I described above, the law gives the composer (or copyright "
3976 "holder) an exclusive right to public performances of his work. The radio "
3977 "station thus owes the composer money for that performance."
3980 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
3981 #: freeculture.xml:3059 freeculture.xml:8547 freeculture.xml:9003 freeculture.xml:11893
3982 msgid "Lovett, Lyle"
3986 #. type: Content of: <book><chapter><sect1><sect2><para>
3987 #: freeculture.xml:3049
3989 "But when the radio station plays a record, it is not only performing a copy "
3990 "of the <emphasis>composer's</emphasis> work. The radio station is also "
3991 "performing a copy of the <emphasis>recording artist's</emphasis> work. It's "
3992 "one thing to have \"Happy Birthday\" sung on the radio by the local "
3993 "children's choir; it's quite another to have it sung by the Rolling Stones "
3994 "or Lyle Lovett. The recording artist is adding to the value of the "
3995 "composition performed on the radio station. And if the law were perfectly "
3996 "consistent, the radio station would have to pay the recording artist for his "
3997 "work, just as it pays the composer of the music for his work. <placeholder "
3998 "type=\"indexterm\" id=\"0\"/>"
4001 #. type: Content of: <book><chapter><sect1><sect2><para>
4002 #: freeculture.xml:3064
4004 "But it doesn't. Under the law governing radio performances, the radio "
4005 "station does not have to pay the recording artist. The radio station need "
4006 "only pay the composer. The radio station thus gets a bit of something for "
4007 "nothing. It gets to perform the recording artist's work for free, even if it "
4008 "must pay the composer something for the privilege of playing the song."
4011 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
4012 #: freeculture.xml:3072 freeculture.xml:3557 freeculture.xml:5931
4016 #. type: Content of: <book><chapter><sect1><sect2><para>
4017 #: freeculture.xml:3075
4019 "This difference can be huge. Imagine you compose a piece of music. Imagine "
4020 "it is your first. You own the exclusive right to authorize public "
4021 "performances of that music. So if Madonna wants to sing your song in public, "
4022 "she has to get your permission."
4025 #. type: Content of: <book><chapter><sect1><sect2><para>
4026 #: freeculture.xml:3081
4028 "Imagine she does sing your song, and imagine she likes it a lot. She then "
4029 "decides to make a recording of your song, and it becomes a top hit. Under "
4030 "our law, every time a radio station plays your song, you get some money. But "
4031 "Madonna gets nothing, save the indirect effect on the sale of her CDs. The "
4032 "public performance of her recording is not a \"protected\" right. The radio "
4033 "station thus gets to <emphasis>pirate</emphasis> the value of Madonna's work "
4034 "without paying her anything."
4037 #. type: Content of: <book><chapter><sect1><sect2><para>
4038 #: freeculture.xml:3092
4040 "No doubt, one might argue that, on balance, the recording artists "
4041 "benefit. On average, the promotion they get is worth more than the "
4042 "performance rights they give up. Maybe. But even if so, the law ordinarily "
4043 "gives the creator the right to make this choice. By making the choice for "
4044 "him or her, the law gives the radio station the right to take something for "
4048 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
4049 #: freeculture.xml:3101 freeculture.xml:4100
4053 #. type: Content of: <book><chapter><sect1><sect2><para>
4054 #: freeculture.xml:3104
4055 msgid "Cable TV was also born of a kind of piracy."
4059 #. type: Content of: <book><chapter><sect1><sect2><para>
4060 #: freeculture.xml:3107
4062 "When cable entrepreneurs first started wiring communities with cable "
4063 "television in 1948, most refused to pay broadcasters for the content that "
4064 "they echoed to their customers. Even when the cable companies started "
4065 "selling access to television broadcasts, they refused to pay for what they "
4066 "sold. Cable companies were thus Napsterizing broadcasters' content, but more "
4067 "egregiously than anything Napster ever did— Napster never charged for "
4068 "the content it enabled others to give away."
4071 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
4072 #: freeculture.xml:3117
4073 msgid "Anello, Douglas"
4076 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
4077 #: freeculture.xml:3118
4078 msgid "Burdick, Quentin"
4082 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4083 #: freeculture.xml:3124
4085 "Copyright Law Revision—CATV: Hearing on S. 1006 Before the "
4086 "Subcommittee on Patents, Trademarks, and Copyrights of the Senate Committee "
4087 "on the Judiciary, 89th Cong., 2nd sess., 78 (1966) (statement of Rosel "
4088 "H. Hyde, chairman of the Federal Communications Commission)."
4092 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4093 #: freeculture.xml:3135
4095 "Copyright Law Revision—CATV, 116 (statement of Douglas A. Anello, "
4096 "general counsel of the National Association of Broadcasters)."
4099 #. type: Content of: <book><chapter><sect1><sect2><para>
4100 #: freeculture.xml:3120
4102 "Broadcasters and copyright owners were quick to attack this theft. Rosel "
4103 "Hyde, chairman of the FCC, viewed the practice as a kind of \"unfair and "
4104 "potentially destructive competition.\"<placeholder type=\"footnote\" "
4105 "id=\"0\"/> There may have been a \"public interest\" in spreading the reach "
4106 "of cable TV, but as Douglas Anello, general counsel to the National "
4107 "Association of Broadcasters, asked Senator Quentin Burdick during testimony, "
4108 "\"Does public interest dictate that you use somebody else's "
4109 "property?\"<placeholder type=\"footnote\" id=\"1\"/> As another broadcaster "
4114 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
4115 #: freeculture.xml:3146
4117 "Copyright Law Revision—CATV, 126 (statement of Ernest W. Jennes, "
4118 "general counsel of the Association of Maximum Service Telecasters, Inc.)."
4121 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
4122 #: freeculture.xml:3142
4124 "The extraordinary thing about the CATV business is that it is the only "
4125 "business I know of where the product that is being sold is not paid "
4126 "for.<placeholder type=\"footnote\" id=\"0\"/>"
4129 #. type: Content of: <book><chapter><sect1><sect2><para>
4130 #: freeculture.xml:3152
4131 msgid "Again, the demand of the copyright holders seemed reasonable enough:"
4135 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
4136 #: freeculture.xml:3161
4138 "Copyright Law Revision—CATV, 169 (joint statement of Arthur B. Krim, "
4139 "president of United Artists Corp., and John Sinn, president of United "
4140 "Artists Television, Inc.)."
4143 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
4144 #: freeculture.xml:3156
4146 "All we are asking for is a very simple thing, that people who now take our "
4147 "property for nothing pay for it. We are trying to stop piracy and I don't "
4148 "think there is any lesser word to describe it. I think there are harsher "
4149 "words which would fit it.<placeholder type=\"footnote\" id=\"0\"/>"
4153 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4154 #: freeculture.xml:3172
4156 "Copyright Law Revision—CATV, 209 (statement of Charlton Heston, "
4157 "president of the Screen Actors Guild)."
4160 #. type: Content of: <book><chapter><sect1><sect2><para>
4161 #: freeculture.xml:3168
4163 "These were \"free-ride[rs],\" Screen Actor's Guild president Charlton Heston "
4164 "said, who were \"depriving actors of compensation.\"<placeholder "
4165 "type=\"footnote\" id=\"0\"/>"
4168 #. type: Content of: <book><chapter><sect1><sect2><para>
4169 #: freeculture.xml:3177
4171 "But again, there was another side to the debate. As Assistant Attorney "
4172 "General Edwin Zimmerman put it,"
4175 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><indexterm><primary>
4176 #: freeculture.xml:3193 freeculture.xml:3195
4177 msgid "Zimmerman, Edwin"
4180 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
4181 #: freeculture.xml:3191
4183 "Copyright Law Revision—CATV, 216 (statement of Edwin M. Zimmerman, "
4184 "acting assistant attorney general). <placeholder type=\"indexterm\" "
4188 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
4189 #: freeculture.xml:3182
4191 "Our point here is that unlike the problem of whether you have any copyright "
4192 "protection at all, the problem here is whether copyright holders who are "
4193 "already compensated, who already have a monopoly, should be permitted to "
4194 "extend that monopoly. . . . The question here is how much compensation they "
4195 "should have and how far back they should carry their right to "
4196 "compensation.<placeholder type=\"footnote\" id=\"0\"/> <placeholder "
4197 "type=\"indexterm\" id=\"1\"/>"
4200 #. type: Content of: <book><chapter><sect1><sect2><para>
4201 #: freeculture.xml:3199
4203 "Copyright owners took the cable companies to court. Twice the Supreme Court "
4204 "held that the cable companies owed the copyright owners nothing."
4207 #. type: Content of: <book><chapter><sect1><sect2><para>
4208 #: freeculture.xml:3203
4210 "It took Congress almost thirty years before it resolved the question of "
4211 "whether cable companies had to pay for the content they \"pirated.\" In the "
4212 "end, Congress resolved this question in the same way that it resolved the "
4213 "question about record players and player pianos. Yes, cable companies would "
4214 "have to pay for the content that they broadcast; but the price they would "
4215 "have to pay was not set by the copyright owner. The price was set by law, "
4216 "so that the broadcasters couldn't exercise veto power over the emerging "
4217 "technologies of cable. Cable companies thus built their empire in part upon "
4218 "a \"piracy\" of the value created by broadcasters' content."
4222 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4223 #: freeculture.xml:3220
4225 "See, for example, National Music Publisher's Association, <citetitle>The "
4226 "Engine of Free Expression: Copyright on the Internet—The Myth of Free "
4227 "Information</citetitle>, available at <ulink "
4228 "url=\"http://free-culture.cc/notes/\">link #13</ulink>. \"The threat of "
4229 "piracy—the use of someone else's creative work without permission or "
4230 "compensation—has grown with the Internet.\""
4233 #. type: Content of: <book><chapter><sect1><sect2><para>
4234 #: freeculture.xml:3215
4236 "These separate stories sing a common theme. If \"piracy\" means using value "
4237 "from someone else's creative property without permission from that "
4238 "creator—as it is increasingly described today<placeholder "
4239 "type=\"footnote\" id=\"0\"/> — then <emphasis>every</emphasis> "
4240 "industry affected by copyright today is the product and beneficiary of a "
4241 "certain kind of piracy. Film, records, radio, cable TV. . . . The list is "
4242 "long and could well be expanded. Every generation welcomes the pirates from "
4243 "the last. Every generation—until now."
4246 #. type: Content of: <book><chapter><sect1><title>
4247 #: freeculture.xml:3237
4248 msgid "CHAPTER FIVE: \"Piracy\""
4251 #. type: Content of: <book><chapter><sect1><para>
4252 #: freeculture.xml:3239
4254 "There is piracy of copyrighted material. Lots of it. This piracy comes in "
4255 "many forms. The most significant is commercial piracy, the unauthorized "
4256 "taking of other people's content within a commercial context. Despite the "
4257 "many justifications that are offered in its defense, this taking is "
4258 "wrong. No one should condone it, and the law should stop it."
4262 #. type: Content of: <book><chapter><sect1><para>
4263 #: freeculture.xml:3247
4265 "But as well as copy-shop piracy, there is another kind of \"taking\" that is "
4266 "more directly related to the Internet. That taking, too, seems wrong to "
4267 "many, and it is wrong much of the time. Before we paint this taking "
4268 "\"piracy,\" however, we should understand its nature a bit more. For the "
4269 "harm of this taking is significantly more ambiguous than outright copying, "
4270 "and the law should account for that ambiguity, as it has so often done in "
4274 #. type: Content of: <book><chapter><sect1><sect2><title>
4275 #: freeculture.xml:3257
4280 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4281 #: freeculture.xml:3265
4283 "See IFPI (International Federation of the Phonographic Industry), "
4284 "<citetitle>The Recording Industry Commercial Piracy Report 2003</citetitle>, "
4285 "July 2003, available at <ulink url=\"http://free-culture.cc/notes/\">link "
4286 "#14</ulink>. See also Ben Hunt, \"Companies Warned on Music Piracy Risk,\" "
4287 "<citetitle>Financial Times</citetitle>, 14 February 2003, 11."
4290 #. type: Content of: <book><chapter><sect1><sect2><para>
4291 #: freeculture.xml:3259
4293 "All across the world, but especially in Asia and Eastern Europe, there are "
4294 "businesses that do nothing but take others people's copyrighted content, "
4295 "copy it, and sell it—all without the permission of a copyright "
4296 "owner. The recording industry estimates that it loses about $4.6 billion "
4297 "every year to physical piracy<placeholder type=\"footnote\" id=\"0\"/> (that "
4298 "works out to one in three CDs sold worldwide). The MPAA estimates that it "
4299 "loses $3 billion annually worldwide to piracy."
4302 #. type: Content of: <book><chapter><sect1><sect2><para>
4303 #: freeculture.xml:3275
4305 "This is piracy plain and simple. Nothing in the argument of this book, nor "
4306 "in the argument that most people make when talking about the subject of this "
4307 "book, should draw into doubt this simple point: This piracy is wrong."
4310 #. type: Content of: <book><chapter><sect1><sect2><para>
4311 #: freeculture.xml:3281
4313 "Which is not to say that excuses and justifications couldn't be made for "
4314 "it. We could, for example, remind ourselves that for the first one hundred "
4315 "years of the American Republic, America did not honor foreign copyrights. We "
4316 "were born, in this sense, a pirate nation. It might therefore seem "
4317 "hypocritical for us to insist so strongly that other developing nations "
4318 "treat as wrong what we, for the first hundred years of our existence, "
4322 #. type: Content of: <book><chapter><sect1><sect2><para>
4323 #: freeculture.xml:3290
4325 "That excuse isn't terribly strong. Technically, our law did not ban the "
4326 "taking of foreign works. It explicitly limited itself to American "
4327 "works. Thus the American publishers who published foreign works without the "
4328 "permission of foreign authors were not violating any rule. The copy shops "
4329 "in Asia, by contrast, are violating Asian law. Asian law does protect "
4330 "foreign copyrights, and the actions of the copy shops violate that law. So "
4331 "the wrong of piracy that they engage in is not just a moral wrong, but a "
4332 "legal wrong, and not just an internationally legal wrong, but a locally "
4333 "legal wrong as well."
4337 #. type: Content of: <book><chapter><sect1><sect2><para>
4338 #: freeculture.xml:3301
4340 "True, these local rules have, in effect, been imposed upon these "
4341 "countries. No country can be part of the world economy and choose not to "
4342 "protect copyright internationally. We may have been born a pirate nation, "
4343 "but we will not allow any other nation to have a similar childhood."
4346 #. type: Content of: <book><chapter><para><footnote><para><indexterm><primary>
4347 #: freeculture.xml:3328 freeculture.xml:12172 freeculture.xml:12598 freeculture.xml:12605
4348 msgid "Drahos, Peter"
4351 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4352 #: freeculture.xml:3314
4354 "See Peter Drahos with John Braithwaite, Information Feudalism: "
4355 "<citetitle>Who Owns the Knowledge Economy?</citetitle> (New York: The New "
4356 "Press, 2003), 10–13, 209. The Trade-Related Aspects of Intellectual "
4357 "Property Rights (TRIPS) agreement obligates member nations to create "
4358 "administrative and enforcement mechanisms for intellectual property rights, "
4359 "a costly proposition for developing countries. Additionally, patent rights "
4360 "may lead to higher prices for staple industries such as agriculture. Critics "
4361 "of TRIPS question the disparity between burdens imposed upon developing "
4362 "countries and benefits conferred to industrialized nations. TRIPS does "
4363 "permit governments to use patents for public, noncommercial uses without "
4364 "first obtaining the patent holder's permission. Developing nations may be "
4365 "able to use this to gain the benefits of foreign patents at lower "
4366 "prices. This is a promising strategy for developing nations within the TRIPS "
4367 "framework. <placeholder type=\"indexterm\" id=\"0\"/>"
4370 #. type: Content of: <book><chapter><sect1><sect2><para>
4371 #: freeculture.xml:3309
4373 "If a country is to be treated as a sovereign, however, then its laws are its "
4374 "laws regardless of their source. The international law under which these "
4375 "nations live gives them some opportunities to escape the burden of "
4376 "intellectual property law.<placeholder type=\"footnote\" id=\"0\"/> In my "
4377 "view, more developing nations should take advantage of that opportunity, but "
4378 "when they don't, then their laws should be respected. And under the laws of "
4379 "these nations, this piracy is wrong."
4382 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
4383 #: freeculture.xml:3348 freeculture.xml:3604 freeculture.xml:14230
4384 msgid "Liebowitz, Stan"
4387 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4388 #: freeculture.xml:3341
4390 "For an analysis of the economic impact of copying technology, see Stan "
4391 "Liebowitz, <citetitle>Rethinking the Network Economy</citetitle> (New York: "
4392 "Amacom, 2002), 144–90. \"In some instances . . . the impact of piracy "
4393 "on the copyright holder's ability to appropriate the value of the work will "
4394 "be negligible. One obvious instance is the case where the individual "
4395 "engaging in pirating would not have purchased an original even if pirating "
4396 "were not an option.\" Ibid., 149. <placeholder type=\"indexterm\" "
4400 #. type: Content of: <book><chapter><sect1><sect2><para>
4401 #: freeculture.xml:3335
4403 "Alternatively, we could try to excuse this piracy by noting that in any "
4404 "case, it does no harm to the industry. The Chinese who get access to "
4405 "American CDs at 50 cents a copy are not people who would have bought those "
4406 "American CDs at $15 a copy. So no one really has any less money than they "
4407 "otherwise would have had.<placeholder type=\"footnote\" id=\"0\"/>"
4410 #. type: Content of: <book><chapter><sect1><sect2><para>
4411 #: freeculture.xml:3352
4413 "This is often true (though I have friends who have purchased many thousands "
4414 "of pirated DVDs who certainly have enough money to pay for the content they "
4415 "have taken), and it does mitigate to some degree the harm caused by such "
4416 "taking. Extremists in this debate love to say, \"You wouldn't go into Barnes "
4417 "& Noble and take a book off of the shelf without paying; why should it "
4418 "be any different with on-line music?\" The difference is, of course, that "
4419 "when you take a book from Barnes & Noble, it has one less book to "
4420 "sell. By contrast, when you take an MP3 from a computer network, there is "
4421 "not one less CD that can be sold. The physics of piracy of the intangible "
4422 "are different from the physics of piracy of the tangible."
4426 #. type: Content of: <book><chapter><sect1><sect2><para>
4427 #: freeculture.xml:3365
4429 "This argument is still very weak. However, although copyright is a property "
4430 "right of a very special sort, it <emphasis>is</emphasis> a property "
4431 "right. Like all property rights, the copyright gives the owner the right to "
4432 "decide the terms under which content is shared. If the copyright owner "
4433 "doesn't want to sell, she doesn't have to. There are exceptions: important "
4434 "statutory licenses that apply to copyrighted content regardless of the wish "
4435 "of the copyright owner. Those licenses give people the right to \"take\" "
4436 "copyrighted content whether or not the copyright owner wants to sell. But "
4437 "where the law does not give people the right to take content, it is wrong to "
4438 "take that content even if the wrong does no harm. If we have a property "
4439 "system, and that system is properly balanced to the technology of a time, "
4440 "then it is wrong to take property without the permission of a property "
4441 "owner. That is exactly what \"property\" means."
4444 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
4445 #: freeculture.xml:3394
4449 #. type: Content of: <book><chapter><sect1><sect2><para>
4450 #: freeculture.xml:3383
4452 "Finally, we could try to excuse this piracy with the argument that the "
4453 "piracy actually helps the copyright owner. When the Chinese \"steal\" "
4454 "Windows, that makes the Chinese dependent on Microsoft. Microsoft loses the "
4455 "value of the software that was taken. But it gains users who are used to "
4456 "life in the Microsoft world. Over time, as the nation grows more wealthy, "
4457 "more and more people will buy software rather than steal it. And hence over "
4458 "time, because that buying will benefit Microsoft, Microsoft benefits from "
4459 "the piracy. If instead of pirating Microsoft Windows, the Chinese used the "
4460 "free GNU/Linux operating system, then these Chinese users would not "
4461 "eventually be buying Microsoft. Without piracy, then, Microsoft would "
4462 "lose. <placeholder type=\"indexterm\" id=\"0\"/>"
4465 #. type: Content of: <book><chapter><sect1><sect2><para>
4466 #: freeculture.xml:3397
4468 "This argument, too, is somewhat true. The addiction strategy is a good "
4469 "one. Many businesses practice it. Some thrive because of it. Law students, "
4470 "for example, are given free access to the two largest legal databases. The "
4471 "companies marketing both hope the students will become so used to their "
4472 "service that they will want to use it and not the other when they become "
4473 "lawyers (and must pay high subscription fees)."
4476 #. type: Content of: <book><chapter><sect1><sect2><para>
4477 #: freeculture.xml:3405
4479 "Still, the argument is not terribly persuasive. We don't give the alcoholic "
4480 "a defense when he steals his first beer, merely because that will make it "
4481 "more likely that he will buy the next three. Instead, we ordinarily allow "
4482 "businesses to decide for themselves when it is best to give their product "
4483 "away. If Microsoft fears the competition of GNU/Linux, then Microsoft can "
4484 "give its product away, as it did, for example, with Internet Explorer to "
4485 "fight Netscape. A property right means giving the property owner the right "
4486 "to say who gets access to what—at least ordinarily. And if the law "
4487 "properly balances the rights of the copyright owner with the rights of "
4488 "access, then violating the law is still wrong."
4492 #. type: Content of: <book><chapter><sect1><sect2><para>
4493 #: freeculture.xml:3419
4495 "Thus, while I understand the pull of these justifications for piracy, and I "
4496 "certainly see the motivation, in my view, in the end, these efforts at "
4497 "justifying commercial piracy simply don't cut it. This kind of piracy is "
4498 "rampant and just plain wrong. It doesn't transform the content it steals; it "
4499 "doesn't transform the market it competes in. It merely gives someone access "
4500 "to something that the law says he should not have. Nothing has changed to "
4501 "draw that law into doubt. This form of piracy is flat out wrong."
4504 #. type: Content of: <book><chapter><sect1><sect2><para>
4505 #: freeculture.xml:3429
4507 "But as the examples from the four chapters that introduced this part "
4508 "suggest, even if some piracy is plainly wrong, not all \"piracy\" is. Or at "
4509 "least, not all \"piracy\" is wrong if that term is understood in the way it "
4510 "is increasingly used today. Many kinds of \"piracy\" are useful and "
4511 "productive, to produce either new content or new ways of doing business. "
4512 "Neither our tradition nor any tradition has ever banned all \"piracy\" in "
4513 "that sense of the term."
4516 #. type: Content of: <book><chapter><sect1><sect2><para>
4517 #: freeculture.xml:3438
4519 "This doesn't mean that there are no questions raised by the latest piracy "
4520 "concern, peer-to-peer file sharing. But it does mean that we need to "
4521 "understand the harm in peer-to-peer sharing a bit more before we condemn it "
4522 "to the gallows with the charge of piracy."
4525 #. type: Content of: <book><chapter><sect1><sect2><para>
4526 #: freeculture.xml:3444
4528 "For (1) like the original Hollywood, p2p sharing escapes an overly "
4529 "controlling industry; and (2) like the original recording industry, it "
4530 "simply exploits a new way to distribute content; but (3) unlike cable TV, no "
4531 "one is selling the content that is shared on p2p services."
4534 #. type: Content of: <book><chapter><sect1><sect2><para>
4535 #: freeculture.xml:3450
4537 "These differences distinguish p2p sharing from true piracy. They should push "
4538 "us to find a way to protect artists while enabling this sharing to survive."
4541 #. type: Content of: <book><chapter><sect1><sect2><title>
4542 #: freeculture.xml:3456
4547 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4548 #: freeculture.xml:3461
4550 "<citetitle>Bach</citetitle> v. <citetitle>Longman</citetitle>, 98 "
4551 "Eng. Rep. 1274 (1777)."
4555 #. type: Content of: <book><chapter><sect1><sect2><para>
4556 #: freeculture.xml:3458
4558 "The key to the \"piracy\" that the law aims to quash is a use that \"rob[s] "
4559 "the author of [his] profit.\"<placeholder type=\"footnote\" id=\"0\"/> This "
4560 "means we must determine whether and how much p2p sharing harms before we "
4561 "know how strongly the law should seek to either prevent it or find an "
4562 "alternative to assure the author of his profit."
4565 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
4566 #: freeculture.xml:3483 freeculture.xml:7980
4567 msgid "Christensen, Clayton M."
4570 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4571 #: freeculture.xml:3475
4573 "See Clayton M. Christensen, <citetitle>The Innovator's Dilemma: The "
4574 "Revolutionary National Bestseller That Changed the Way We Do "
4575 "Business</citetitle> (New York: HarperBusiness, 2000). Professor Christensen "
4576 "examines why companies that give rise to and dominate a product area are "
4577 "frequently unable to come up with the most creative, paradigm-shifting uses "
4578 "for their own products. This job usually falls to outside innovators, who "
4579 "reassemble existing technology in inventive ways. For a discussion of "
4580 "Christensen's ideas, see Lawrence Lessig, <citetitle>Future</citetitle>, "
4581 "89–92, 139. <placeholder type=\"indexterm\" id=\"0\"/>"
4584 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
4585 #: freeculture.xml:3486
4586 msgid "Fanning, Shawn"
4589 #. type: Content of: <book><chapter><sect1><sect2><para>
4590 #: freeculture.xml:3470
4592 "Peer-to-peer sharing was made famous by Napster. But the inventors of the "
4593 "Napster technology had not made any major technological innovations. Like "
4594 "every great advance in innovation on the Internet (and, arguably, off the "
4595 "Internet as well<placeholder type=\"footnote\" id=\"0\"/>), Shawn Fanning "
4596 "and crew had simply put together components that had been developed "
4597 "independently. <placeholder type=\"indexterm\" id=\"1\"/>"
4601 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4602 #: freeculture.xml:3494
4604 "See Carolyn Lochhead, \"Silicon Valley Dream, Hollywood Nightmare,\" "
4605 "<citetitle>San Francisco Chronicle</citetitle>, 24 September 2002, A1; "
4606 "\"Rock 'n' Roll Suicide,\" <citetitle>New Scientist</citetitle>, 6 July "
4607 "2002, 42; Benny Evangelista, \"Napster Names CEO, Secures New Financing,\" "
4608 "<citetitle>San Francisco Chronicle</citetitle>, 23 May 2003, C1; \"Napster's "
4609 "Wake-Up Call,\" <citetitle>Economist</citetitle>, 24 June 2000, 23; John "
4610 "Naughton, \"Hollywood at War with the Internet\" (London) "
4611 "<citetitle>Times</citetitle>, 26 July 2002, 18."
4614 #. type: Content of: <book><chapter><sect1><sect2><para>
4615 #: freeculture.xml:3489
4617 "The result was spontaneous combustion. Launched in July 1999, Napster "
4618 "amassed over 10 million users within nine months. After eighteen months, "
4619 "there were close to 80 million registered users of the system.<placeholder "
4620 "type=\"footnote\" id=\"0\"/> Courts quickly shut Napster down, but other "
4621 "services emerged to take its place. (Kazaa is currently the most popular p2p "
4622 "service. It boasts over 100 million members.) These services' systems are "
4623 "different architecturally, though not very different in function: Each "
4624 "enables users to make content available to any number of other users. With a "
4625 "p2p system, you can share your favorite songs with your best friend— "
4626 "or your 20,000 best friends."
4630 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4631 #: freeculture.xml:3516
4633 "See Ipsos-Insight, <citetitle>TEMPO: Keeping Pace with Online Music "
4634 "Distribution</citetitle> (September 2002), reporting that 28 percent of "
4635 "Americans aged twelve and older have downloaded music off of the Internet "
4636 "and 30 percent have listened to digital music files stored on their "
4641 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4642 #: freeculture.xml:3525
4644 "Amy Harmon, \"Industry Offers a Carrot in Online Music Fight,\" "
4645 "<citetitle>New York Times</citetitle>, 6 June 2003, A1."
4648 #. type: Content of: <book><chapter><sect1><sect2><para>
4649 #: freeculture.xml:3510
4651 "According to a number of estimates, a huge proportion of Americans have "
4652 "tasted file-sharing technology. A study by Ipsos-Insight in September 2002 "
4653 "estimated that 60 million Americans had downloaded music—28 percent of "
4654 "Americans older than 12.<placeholder type=\"footnote\" id=\"0\"/> A survey "
4655 "by the NPD group quoted in <citetitle>The New York Times</citetitle> "
4656 "estimated that 43 million citizens used file-sharing networks to exchange "
4657 "content in May 2003.<placeholder type=\"footnote\" id=\"1\"/> The vast "
4658 "majority of these are not kids. Whatever the actual figure, a massive "
4659 "quantity of content is being \"taken\" on these networks. The ease and "
4660 "inexpensiveness of file-sharing networks have inspired millions to enjoy "
4661 "music in a way that they hadn't before."
4664 #. type: Content of: <book><chapter><sect1><sect2><para>
4665 #: freeculture.xml:3534
4667 "Some of this enjoying involves copyright infringement. Some of it does "
4668 "not. And even among the part that is technically copyright infringement, "
4669 "calculating the actual harm to copyright owners is more complicated than one "
4670 "might think. So consider—a bit more carefully than the polarized "
4671 "voices around this debate usually do—the kinds of sharing that file "
4672 "sharing enables, and the kinds of harm it entails."
4676 #. type: Content of: <book><chapter><sect1><sect2><para>
4677 #: freeculture.xml:3544
4679 "File sharers share different kinds of content. We can divide these different "
4680 "kinds into four types."
4683 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
4684 #: freeculture.xml:3550
4686 "There are some who use sharing networks as substitutes for purchasing "
4687 "content. Thus, when a new Madonna CD is released, rather than buying the CD, "
4688 "these users simply take it. We might quibble about whether everyone who "
4689 "takes it would actually have bought it if sharing didn't make it available "
4690 "for free. Most probably wouldn't have, but clearly there are some who "
4691 "would. The latter are the target of category A: users who download instead "
4692 "of purchasing. <placeholder type=\"indexterm\" id=\"0\"/>"
4696 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
4697 #: freeculture.xml:3561
4699 "There are some who use sharing networks to sample music before purchasing "
4700 "it. Thus, a friend sends another friend an MP3 of an artist he's not heard "
4701 "of. The other friend then buys CDs by that artist. This is a kind of "
4702 "targeted advertising, quite likely to succeed. If the friend recommending "
4703 "the album gains nothing from a bad recommendation, then one could expect "
4704 "that the recommendations will actually be quite good. The net effect of this "
4705 "sharing could increase the quantity of music purchased."
4709 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
4710 #: freeculture.xml:3572
4712 "There are many who use sharing networks to get access to copyrighted content "
4713 "that is no longer sold or that they would not have purchased because the "
4714 "transaction costs off the Net are too high. This use of sharing networks is "
4715 "among the most rewarding for many. Songs that were part of your childhood "
4716 "but have long vanished from the marketplace magically appear again on the "
4717 "network. (One friend told me that when she discovered Napster, she spent a "
4718 "solid weekend \"recalling\" old songs. She was astonished at the range and "
4719 "mix of content that was available.) For content not sold, this is still "
4720 "technically a violation of copyright, though because the copyright owner is "
4721 "not selling the content anymore, the economic harm is zero—the same "
4722 "harm that occurs when I sell my collection of 1960s 45-rpm records to a "
4728 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
4729 #: freeculture.xml:3589
4731 "Finally, there are many who use sharing networks to get access to content "
4732 "that is not copyrighted or that the copyright owner wants to give away."
4735 #. type: Content of: <book><chapter><sect1><sect2><para>
4736 #: freeculture.xml:3595
4737 msgid "How do these different types of sharing balance out?"
4740 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4741 #: freeculture.xml:3603
4743 "See Liebowitz, <citetitle>Rethinking the Network Economy</citetitle>, "
4744 "148–49. <placeholder type=\"indexterm\" id=\"0\"/>"
4747 #. type: Content of: <book><chapter><sect1><sect2><para>
4748 #: freeculture.xml:3598
4750 "Let's start with some simple but important points. From the perspective of "
4751 "the law, only type D sharing is clearly legal. From the perspective of "
4752 "economics, only type A sharing is clearly harmful.<placeholder "
4753 "type=\"footnote\" id=\"0\"/> Type B sharing is illegal but plainly "
4754 "beneficial. Type C sharing is illegal, yet good for society (since more "
4755 "exposure to music is good) and harmless to the artist (since the work is "
4756 "not otherwise available). So how sharing matters on balance is a hard "
4757 "question to answer—and certainly much more difficult than the current "
4758 "rhetoric around the issue suggests."
4761 #. type: Content of: <book><chapter><sect1><sect2><para>
4762 #: freeculture.xml:3614
4764 "Whether on balance sharing is harmful depends importantly on how harmful "
4765 "type A sharing is. Just as Edison complained about Hollywood, composers "
4766 "complained about piano rolls, recording artists complained about radio, and "
4767 "broadcasters complained about cable TV, the music industry complains that "
4768 "type A sharing is a kind of \"theft\" that is \"devastating\" the industry."
4772 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4773 #: freeculture.xml:3629
4775 "See Cap Gemini Ernst & Young, <citetitle>Technology Evolution and the "
4776 "Music Industry's Business Model Crisis</citetitle> (2003), 3. This report "
4777 "describes the music industry's effort to stigmatize the budding practice of "
4778 "cassette taping in the 1970s, including an advertising campaign featuring a "
4779 "cassette-shape skull and the caption \"Home taping is killing music.\" At "
4780 "the time digital audio tape became a threat, the Office of Technical "
4781 "Assessment conducted a survey of consumer behavior. In 1988, 40 percent of "
4782 "consumers older than ten had taped music to a cassette format. U.S. "
4783 "Congress, Office of Technology Assessment, <citetitle>Copyright and Home "
4784 "Copying: Technology Challenges the Law</citetitle>, OTA-CIT-422 (Washington, "
4785 "D.C.: U.S. Government Printing Office, October 1989), 145–56."
4788 #. type: Content of: <book><chapter><sect1><sect2><para>
4789 #: freeculture.xml:3622
4791 "While the numbers do suggest that sharing is harmful, how harmful is harder "
4792 "to reckon. It has long been the recording industry's practice to blame "
4793 "technology for any drop in sales. The history of cassette recording is a "
4794 "good example. As a study by Cap Gemini Ernst & Young put it, \"Rather "
4795 "than exploiting this new, popular technology, the labels fought "
4796 "it.\"<placeholder type=\"footnote\" id=\"0\"/> The labels claimed that every "
4797 "album taped was an album unsold, and when record sales fell by 11.4 percent "
4798 "in 1981, the industry claimed that its point was proved. Technology was the "
4799 "problem, and banning or regulating technology was the answer."
4803 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4804 #: freeculture.xml:3655
4805 msgid "U.S. Congress, <citetitle>Copyright and Home Copying</citetitle>, 4."
4808 #. type: Content of: <book><chapter><sect1><sect2><para>
4809 #: freeculture.xml:3647
4811 "Yet soon thereafter, and before Congress was given an opportunity to enact "
4812 "regulation, MTV was launched, and the industry had a record turnaround. \"In "
4813 "the end,\" Cap Gemini concludes, \"the `crisis' . . . was not the fault of "
4814 "the tapers—who did not [stop after MTV came into being]—but had "
4815 "to a large extent resulted from stagnation in musical innovation at the "
4816 "major labels.\"<placeholder type=\"footnote\" id=\"0\"/>"
4819 #. type: Content of: <book><chapter><sect1><sect2><para>
4820 #: freeculture.xml:3659
4822 "But just because the industry was wrong before does not mean it is wrong "
4823 "today. To evaluate the real threat that p2p sharing presents to the industry "
4824 "in particular, and society in general—or at least the society that "
4825 "inherits the tradition that gave us the film industry, the record industry, "
4826 "the radio industry, cable TV, and the VCR—the question is not simply "
4827 "whether type A sharing is harmful. The question is also "
4828 "<emphasis>how</emphasis> harmful type A sharing is, and how beneficial the "
4829 "other types of sharing are."
4832 #. type: Content of: <book><chapter><sect1><sect2><para>
4833 #: freeculture.xml:3669
4835 "We start to answer this question by focusing on the net harm, from the "
4836 "standpoint of the industry as a whole, that sharing networks cause. The "
4837 "\"net harm\" to the industry as a whole is the amount by which type A "
4838 "sharing exceeds type B. If the record companies sold more records through "
4839 "sampling than they lost through substitution, then sharing networks would "
4840 "actually benefit music companies on balance. They would therefore have "
4841 "little <emphasis>static</emphasis> reason to resist them."
4844 #. type: Content of: <book><chapter><sect1><sect2><para>
4845 #: freeculture.xml:3680
4847 "Could that be true? Could the industry as a whole be gaining because of file "
4848 "sharing? Odd as that might sound, the data about CD sales actually suggest "
4849 "it might be close."
4853 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4854 #: freeculture.xml:3689
4856 "See Recording Industry Association of America, <citetitle>2002 Yearend "
4857 "Statistics</citetitle>, available at <ulink "
4858 "url=\"http://free-culture.cc/notes/\">link #15</ulink>. A later report "
4859 "indicates even greater losses. See Recording Industry Association of "
4860 "America, <citetitle>Some Facts About Music Piracy</citetitle>, 25 June 2003, "
4861 "available at <ulink url=\"http://free-culture.cc/notes/\">link #16</ulink>: "
4862 "\"In the past four years, unit shipments of recorded music have fallen by 26 "
4863 "percent from 1.16 billion units in to 860 million units in 2002 in the "
4864 "United States (based on units shipped). In terms of sales, revenues are "
4865 "down 14 percent, from $14.6 billion in to $12.6 billion last year (based on "
4866 "U.S. dollar value of shipments). The music industry worldwide has gone from "
4867 "a $39 billion industry in 2000 down to a $32 billion industry in 2002 (based "
4868 "on U.S. dollar value of shipments).\""
4871 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
4872 #: freeculture.xml:3716
4876 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4877 #: freeculture.xml:3713
4879 "Jane Black, \"Big Music's Broken Record,\" BusinessWeek online, 13 February "
4880 "2003, available at <ulink url=\"http://free-culture.cc/notes/\">link "
4881 "#17</ulink>. <placeholder type=\"indexterm\" id=\"0\"/>"
4884 #. type: Content of: <book><chapter><sect1><sect2><para>
4885 #: freeculture.xml:3685
4887 "In 2002, the RIAA reported that CD sales had fallen by 8.9 percent, from 882 "
4888 "million to 803 million units; revenues fell 6.7 percent.<placeholder "
4889 "type=\"footnote\" id=\"0\"/> This confirms a trend over the past few "
4890 "years. The RIAA blames Internet piracy for the trend, though there are many "
4891 "other causes that could account for this drop. SoundScan, for example, "
4892 "reports a more than 20 percent drop in the number of CDs released since "
4893 "1999. That no doubt accounts for some of the decrease in sales. Rising "
4894 "prices could account for at least some of the loss. \"From 1999 to 2001, the "
4895 "average price of a CD rose 7.2 percent, from $13.04 to $14.19.\"<placeholder "
4896 "type=\"footnote\" id=\"1\"/> Competition from other forms of media could "
4897 "also account for some of the decline. As Jane Black of "
4898 "<citetitle>BusinessWeek</citetitle> notes, \"The soundtrack to the film "
4899 "<citetitle>High Fidelity</citetitle> has a list price of $18.98. You could "
4900 "get the whole movie [on DVD] for $19.99.\"<placeholder type=\"footnote\" "
4905 #. type: Content of: <book><chapter><sect1><sect2><para>
4906 #: freeculture.xml:3731
4908 "But let's assume the RIAA is right, and all of the decline in CD sales is "
4909 "because of Internet sharing. Here's the rub: In the same period that the "
4910 "RIAA estimates that 803 million CDs were sold, the RIAA estimates that 2.1 "
4911 "billion CDs were downloaded for free. Thus, although 2.6 times the total "
4912 "number of CDs sold were downloaded for free, sales revenue fell by just 6.7 "
4916 #. type: Content of: <book><chapter><sect1><sect2><para>
4917 #: freeculture.xml:3739
4919 "There are too many different things happening at the same time to explain "
4920 "these numbers definitively, but one conclusion is unavoidable: The recording "
4921 "industry constantly asks, \"What's the difference between downloading a song "
4922 "and stealing a CD?\"—but their own numbers reveal the difference. If I "
4923 "steal a CD, then there is one less CD to sell. Every taking is a lost "
4924 "sale. But on the basis of the numbers the RIAA provides, it is absolutely "
4925 "clear that the same is not true of downloads. If every download were a lost "
4926 "sale—if every use of Kazaa \"rob[bed] the author of [his] "
4927 "profit\"—then the industry would have suffered a 100 percent drop in "
4928 "sales last year, not a 7 percent drop. If 2.6 times the number of CDs sold "
4929 "were downloaded for free, and yet sales revenue dropped by just 6.7 percent, "
4930 "then there is a huge difference between \"downloading a song and stealing a "
4934 #. type: Content of: <book><chapter><sect1><sect2><para>
4935 #: freeculture.xml:3754
4937 "These are the harms—alleged and perhaps exaggerated but, let's assume, "
4938 "real. What of the benefits? File sharing may impose costs on the recording "
4939 "industry. What value does it produce in addition to these costs?"
4943 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4944 #: freeculture.xml:3766
4946 "By one estimate, 75 percent of the music released by the major labels is no "
4947 "longer in print. See Online Entertainment and Copyright Law—Coming "
4948 "Soon to a Digital Device Near You: Hearing Before the Senate Committee on "
4949 "the Judiciary, 107th Cong., 1st sess. (3 April 2001) (prepared statement of "
4950 "the Future of Music Coalition), available at <ulink "
4951 "url=\"http://free-culture.cc/notes/\">link #18</ulink>."
4954 #. type: Content of: <book><chapter><sect1><sect2><para>
4955 #: freeculture.xml:3760
4957 "One benefit is type C sharing—making available content that is "
4958 "technically still under copyright but is no longer commercially available. "
4959 "This is not a small category of content. There are millions of tracks that "
4960 "are no longer commercially available.<placeholder type=\"footnote\" "
4961 "id=\"0\"/> And while it's conceivable that some of this content is not "
4962 "available because the artist producing the content doesn't want it to be "
4963 "made available, the vast majority of it is unavailable solely because the "
4964 "publisher or the distributor has decided it no longer makes economic sense "
4965 "<emphasis>to the company</emphasis> to make it available."
4969 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4970 #: freeculture.xml:3786
4972 "While there are not good estimates of the number of used record stores in "
4973 "existence, in 2002, there were 7,198 used book dealers in the United States, "
4974 "an increase of 20 percent since 1993. See Book Hunter Press, <citetitle>The "
4975 "Quiet Revolution: The Expansion of the Used Book Market</citetitle> (2002), "
4976 "available at <ulink url=\"http://free-culture.cc/notes/\">link "
4977 "#19</ulink>. Used records accounted for $260 million in sales in 2002. See "
4978 "National Association of Recording Merchandisers, \"2002 Annual Survey "
4979 "Results,\" available at <ulink url=\"http://free-culture.cc/notes/\">link "
4983 #. type: Content of: <book><chapter><sect1><sect2><para>
4984 #: freeculture.xml:3780
4986 "In real space—long before the Internet—the market had a simple "
4987 "response to this problem: used book and record stores. There are thousands "
4988 "of used book and used record stores in America today.<placeholder "
4989 "type=\"footnote\" id=\"0\"/> These stores buy content from owners, then sell "
4990 "the content they buy. And under American copyright law, when they buy and "
4991 "sell this content, <emphasis>even if the content is still under "
4992 "copyright</emphasis>, the copyright owner doesn't get a dime. Used book and "
4993 "record stores are commercial entities; their owners make money from the "
4994 "content they sell; but as with cable companies before statutory licensing, "
4995 "they don't have to pay the copyright owner for the content they sell."
4998 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
4999 #: freeculture.xml:3806
5000 msgid "Bernstein, Leonard"
5003 #. type: Content of: <book><chapter><sect1><sect2><para>
5004 #: freeculture.xml:3808
5006 "Type C sharing, then, is very much like used book stores or used record "
5007 "stores. It is different, of course, because the person making the content "
5008 "available isn't making money from making the content available. It is also "
5009 "different, of course, because in real space, when I sell a record, I don't "
5010 "have it anymore, while in cyberspace, when someone shares my 1949 recording "
5011 "of Bernstein's \"Two Love Songs,\" I still have it. That difference would "
5012 "matter economically if the owner of the copyright were selling the record in "
5013 "competition to my sharing. But we're talking about the class of content that "
5014 "is not currently commercially available. The Internet is making it "
5015 "available, through cooperative sharing, without competing with the market."
5018 #. type: Content of: <book><chapter><sect1><sect2><para>
5019 #: freeculture.xml:3821
5021 "It may well be, all things considered, that it would be better if the "
5022 "copyright owner got something from this trade. But just because it may well "
5023 "be better, it doesn't follow that it would be good to ban used book "
5024 "stores. Or put differently, if you think that type C sharing should be "
5025 "stopped, do you think that libraries and used book stores should be shut as "
5030 #. type: Content of: <book><chapter><sect1><sect2><para>
5031 #: freeculture.xml:3829
5033 "Finally, and perhaps most importantly, file-sharing networks enable type D "
5034 "sharing to occur—the sharing of content that copyright owners want to "
5035 "have shared or for which there is no continuing copyright. This sharing "
5036 "clearly benefits authors and society. Science fiction author Cory Doctorow, "
5037 "for example, released his first novel, <citetitle>Down and Out in the Magic "
5038 "Kingdom</citetitle>, both free on-line and in bookstores on the same "
5039 "day. His (and his publisher's) thinking was that the on-line distribution "
5040 "would be a great advertisement for the \"real\" book. People would read part "
5041 "on-line, and then decide whether they liked the book or not. If they liked "
5042 "it, they would be more likely to buy it. Doctorow's content is type D "
5043 "content. If sharing networks enable his work to be spread, then both he and "
5044 "society are better off. (Actually, much better off: It is a great book!)"
5047 #. type: Content of: <book><chapter><sect1><sect2><para>
5048 #: freeculture.xml:3846
5050 "Likewise for work in the public domain: This sharing benefits society with "
5051 "no legal harm to authors at all. If efforts to solve the problem of type A "
5052 "sharing destroy the opportunity for type D sharing, then we lose something "
5053 "important in order to protect type A content."
5056 #. type: Content of: <book><chapter><sect1><sect2><para>
5057 #: freeculture.xml:3852
5059 "The point throughout is this: While the recording industry understandably "
5060 "says, \"This is how much we've lost,\" we must also ask, \"How much has "
5061 "society gained from p2p sharing? What are the efficiencies? What is the "
5062 "content that otherwise would be unavailable?\""
5065 #. type: Content of: <book><chapter><sect1><sect2><para>
5066 #: freeculture.xml:3859
5068 "For unlike the piracy I described in the first section of this chapter, much "
5069 "of the \"piracy\" that file sharing enables is plainly legal and good. And "
5070 "like the piracy I described in chapter 4, much of this piracy is motivated "
5071 "by a new way of spreading content caused by changes in the technology of "
5072 "distribution. Thus, consistent with the tradition that gave us Hollywood, "
5073 "radio, the recording industry, and cable TV, the question we should be "
5074 "asking about file sharing is how best to preserve its benefits while "
5075 "minimizing (to the extent possible) the wrongful harm it causes artists. The "
5076 "question is one of balance. The law should seek that balance, and that "
5077 "balance will be found only with time."
5080 #. type: Content of: <book><chapter><sect1><sect2><para>
5081 #: freeculture.xml:3872
5083 "\"But isn't the war just a war against illegal sharing? Isn't the target "
5084 "just what you call type A sharing?\""
5088 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5089 #: freeculture.xml:3889
5091 "See Transcript of Proceedings, In Re: Napster Copyright Litigation at 34- 35 "
5092 "(N.D. Cal., 11 July 2001), nos. MDL-00-1369 MHP, C 99-5183 MHP, available at "
5093 "<ulink url=\"http://free-culture.cc/notes/\">link #21</ulink>. For an "
5094 "account of the litigation and its toll on Napster, see Joseph Menn, "
5095 "<citetitle>All the Rave: The Rise and Fall of Shawn Fanning's "
5096 "Napster</citetitle> (New York: Crown Business, 2003), 269–82."
5099 #. type: Content of: <book><chapter><sect1><sect2><para>
5100 #: freeculture.xml:3876
5102 "You would think. And we should hope. But so far, it is not. The effect of "
5103 "the war purportedly on type A sharing alone has been felt far beyond that "
5104 "one class of sharing. That much is obvious from the Napster case "
5105 "itself. When Napster told the district court that it had developed a "
5106 "technology to block the transfer of 99.4 percent of identified infringing "
5107 "material, the district court told counsel for Napster 99.4 percent was not "
5108 "good enough. Napster had to push the infringements \"down to "
5109 "zero.\"<placeholder type=\"footnote\" id=\"0\"/>"
5112 #. type: Content of: <book><chapter><sect1><sect2><para>
5113 #: freeculture.xml:3900
5115 "If 99.4 percent is not good enough, then this is a war on file-sharing "
5116 "technologies, not a war on copyright infringement. There is no way to assure "
5117 "that a p2p system is used 100 percent of the time in compliance with the "
5118 "law, any more than there is a way to assure that 100 percent of VCRs or 100 "
5119 "percent of Xerox machines or 100 percent of handguns are used in compliance "
5120 "with the law. Zero tolerance means zero p2p. The court's ruling means that "
5121 "we as a society must lose the benefits of p2p, even for the totally legal "
5122 "and beneficial uses they serve, simply to assure that there are zero "
5123 "copyright infringements caused by p2p."
5126 #. type: Content of: <book><chapter><sect1><sect2><para>
5127 #: freeculture.xml:3911
5129 "Zero tolerance has not been our history. It has not produced the content "
5130 "industry that we know today. The history of American law has been a process "
5131 "of balance. As new technologies changed the way content was distributed, the "
5132 "law adjusted, after some time, to the new technology. In this adjustment, "
5133 "the law sought to ensure the legitimate rights of creators while protecting "
5134 "innovation. Sometimes this has meant more rights for creators. Sometimes "
5138 #. type: Content of: <book><chapter><sect1><sect2><para>
5139 #: freeculture.xml:3920
5141 "So, as we've seen, when \"mechanical reproduction\" threatened the interests "
5142 "of composers, Congress balanced the rights of composers against the "
5143 "interests of the recording industry. It granted rights to composers, but "
5144 "also to the recording artists: Composers were to be paid, but at a price set "
5145 "by Congress. But when radio started broadcasting the recordings made by "
5146 "these recording artists, and they complained to Congress that their "
5147 "\"creative property\" was not being respected (since the radio station did "
5148 "not have to pay them for the creativity it broadcast), Congress rejected "
5149 "their claim. An indirect benefit was enough."
5152 #. type: Content of: <book><chapter><sect1><sect2><para>
5153 #: freeculture.xml:3932
5155 "Cable TV followed the pattern of record albums. When the courts rejected the "
5156 "claim that cable broadcasters had to pay for the content they rebroadcast, "
5157 "Congress responded by giving broadcasters a right to compensation, but at a "
5158 "level set by the law. It likewise gave cable companies the right to the "
5159 "content, so long as they paid the statutory price."
5163 #. type: Content of: <book><chapter><sect1><sect2><para>
5164 #: freeculture.xml:3942
5166 "This compromise, like the compromise affecting records and player pianos, "
5167 "served two important goals—indeed, the two central goals of any "
5168 "copyright legislation. First, the law assured that new innovators would have "
5169 "the freedom to develop new ways to deliver content. Second, the law assured "
5170 "that copyright holders would be paid for the content that was "
5171 "distributed. One fear was that if Congress simply required cable TV to pay "
5172 "copyright holders whatever they demanded for their content, then copyright "
5173 "holders associated with broadcasters would use their power to stifle this "
5174 "new technology, cable. But if Congress had permitted cable to use "
5175 "broadcasters' content for free, then it would have unfairly subsidized "
5176 "cable. Thus Congress chose a path that would assure "
5177 "<emphasis>compensation</emphasis> without giving the past (broadcasters) "
5178 "control over the future (cable)."
5181 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
5182 #: freeculture.xml:3957
5186 #. type: Content of: <book><chapter><sect1><sect2><para>
5187 #: freeculture.xml:3959
5189 "In the same year that Congress struck this balance, two major producers and "
5190 "distributors of film content filed a lawsuit against another technology, the "
5191 "video tape recorder (VTR, or as we refer to them today, VCRs) that Sony had "
5192 "produced, the Betamax. Disney's and Universal's claim against Sony was "
5193 "relatively simple: Sony produced a device, Disney and Universal claimed, "
5194 "that enabled consumers to engage in copyright infringement. Because the "
5195 "device that Sony built had a \"record\" button, the device could be used to "
5196 "record copyrighted movies and shows. Sony was therefore benefiting from the "
5197 "copyright infringement of its customers. It should therefore, Disney and "
5198 "Universal claimed, be partially liable for that infringement."
5202 #. type: Content of: <book><chapter><sect1><sect2><para>
5203 #: freeculture.xml:3972
5205 "There was something to Disney's and Universal's claim. Sony did decide to "
5206 "design its machine to make it very simple to record television shows. It "
5207 "could have built the machine to block or inhibit any direct copying from a "
5208 "television broadcast. Or possibly, it could have built the machine to copy "
5209 "only if there were a special \"copy me\" signal on the line. It was clear "
5210 "that there were many television shows that did not grant anyone permission "
5211 "to copy. Indeed, if anyone had asked, no doubt the majority of shows would "
5212 "not have authorized copying. And in the face of this obvious preference, "
5213 "Sony could have designed its system to minimize the opportunity for "
5214 "copyright infringement. It did not, and for that, Disney and Universal "
5215 "wanted to hold it responsible for the architecture it chose."
5219 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5220 #: freeculture.xml:3994
5222 "Copyright Infringements (Audio and Video Recorders): Hearing on S. 1758 "
5223 "Before the Senate Committee on the Judiciary, 97th Cong., 1st and 2nd sess., "
5224 "459 (1982) (testimony of Jack Valenti, president, Motion Picture Association "
5225 "of America, Inc.)."
5229 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5230 #: freeculture.xml:4006
5231 msgid "Copyright Infringements (Audio and Video Recorders), 475."
5235 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5236 #: freeculture.xml:4011
5238 "<citetitle>Universal City Studios, Inc</citetitle>. v. <citetitle>Sony "
5239 "Corp. of America</citetitle>, 480 F. Supp. 429, (C.D. Cal., 1979)."
5243 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5244 #: freeculture.xml:4022
5246 "Copyright Infringements (Audio and Video Recorders), 485 (testimony of Jack "
5250 #. type: Content of: <book><chapter><sect1><sect2><para>
5251 #: freeculture.xml:3987
5253 "MPAA president Jack Valenti became the studios' most vocal champion. Valenti "
5254 "called VCRs \"tapeworms.\" He warned, \"When there are 20, 30, 40 million of "
5255 "these VCRs in the land, we will be invaded by millions of `tapeworms,' "
5256 "eating away at the very heart and essence of the most precious asset the "
5257 "copyright owner has, his copyright.\"<placeholder type=\"footnote\" "
5258 "id=\"0\"/> \"One does not have to be trained in sophisticated marketing and "
5259 "creative judgment,\" he told Congress, \"to understand the devastation on "
5260 "the after-theater marketplace caused by the hundreds of millions of tapings "
5261 "that will adversely impact on the future of the creative community in this "
5262 "country. It is simply a question of basic economics and plain common "
5263 "sense.\"<placeholder type=\"footnote\" id=\"1\"/> Indeed, as surveys would "
5264 "later show, percent of VCR owners had movie libraries of ten videos or "
5265 "more<placeholder type=\"footnote\" id=\"2\"/> — a use the Court would "
5266 "later hold was not \"fair.\" By \"allowing VCR owners to copy freely by the "
5267 "means of an exemption from copyright infringementwithout creating a "
5268 "mechanism to compensate copyrightowners,\" Valenti testified, Congress would "
5269 "\"take from the owners the very essence of their property: the exclusive "
5270 "right to control who may use their work, that is, who may copy it and "
5271 "thereby profit from its reproduction.\"<placeholder type=\"footnote\" "
5276 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5277 #: freeculture.xml:4039
5279 "<citetitle>Universal City Studios, Inc</citetitle>. v. <citetitle>Sony "
5280 "Corp. of America</citetitle>, 659 F. 2d 963 (9th Cir. 1981)."
5283 #. type: Content of: <book><chapter><sect1><sect2><para>
5284 #: freeculture.xml:4027
5286 "It took eight years for this case to be resolved by the Supreme Court. In "
5287 "the interim, the Ninth Circuit Court of Appeals, which includes Hollywood in "
5288 "its jurisdiction—leading Judge Alex Kozinski, who sits on that court, "
5289 "refers to it as the \"Hollywood Circuit\"—held that Sony would be "
5290 "liable for the copyright infringement made possible by its machines. Under "
5291 "the Ninth Circuit's rule, this totally familiar technology—which Jack "
5292 "Valenti had called \"the Boston Strangler of the American film industry\" "
5293 "(worse yet, it was a <emphasis>Japanese</emphasis> Boston Strangler of the "
5294 "American film industry)—was an illegal technology.<placeholder "
5295 "type=\"footnote\" id=\"0\"/>"
5299 #. type: Content of: <book><chapter><sect1><sect2><para>
5300 #: freeculture.xml:4044
5302 "But the Supreme Court reversed the decision of the Ninth Circuit. And in "
5303 "its reversal, the Court clearly articulated its understanding of when and "
5304 "whether courts should intervene in such disputes. As the Court wrote,"
5308 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
5309 #: freeculture.xml:4063
5311 "<citetitle>Sony Corp. of America</citetitle> v. <citetitle>Universal City "
5312 "Studios, Inc</citetitle>., 464 U.S. 417, 431 (1984)."
5315 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
5316 #: freeculture.xml:4053
5318 "Sound policy, as well as history, supports our consistent deference to "
5319 "Congress when major technological innovations alter the market for "
5320 "copyrighted materials. Congress has the constitutional authority and the "
5321 "institutional ability to accommodate fully the varied permutations of "
5322 "competing interests that are inevitably implicated by such new "
5323 "technology.<placeholder type=\"footnote\" id=\"0\"/>"
5326 #. type: Content of: <book><chapter><sect1><sect2><para>
5327 #: freeculture.xml:4068
5329 "Congress was asked to respond to the Supreme Court's decision. But as with "
5330 "the plea of recording artists about radio broadcasts, Congress ignored the "
5331 "request. Congress was convinced that American film got enough, this "
5332 "\"taking\" notwithstanding. If we put these cases together, a pattern is "
5336 #. type: Content of: <book><chapter><sect1><sect2><table><title>
5337 #: freeculture.xml:4076
5341 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><thead><row><entry>
5342 #: freeculture.xml:4080
5346 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><thead><row><entry>
5347 #: freeculture.xml:4081
5348 msgid "WHOSE VALUE WAS \"PIRATED\""
5351 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><thead><row><entry>
5352 #: freeculture.xml:4082
5353 msgid "RESPONSE OF THE COURTS"
5356 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><thead><row><entry>
5357 #: freeculture.xml:4083
5358 msgid "RESPONSE OF CONGRESS"
5361 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5362 #: freeculture.xml:4088
5366 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5367 #: freeculture.xml:4089
5371 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5372 #: freeculture.xml:4090 freeculture.xml:4102 freeculture.xml:4108
5373 msgid "No protection"
5376 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5377 #: freeculture.xml:4091 freeculture.xml:4103
5378 msgid "Statutory license"
5381 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5382 #: freeculture.xml:4095
5383 msgid "Recording artists"
5386 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5387 #: freeculture.xml:4096
5391 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5392 #: freeculture.xml:4097 freeculture.xml:4109
5396 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5397 #: freeculture.xml:4101
5398 msgid "Broadcasters"
5401 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5402 #: freeculture.xml:4106
5406 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5407 #: freeculture.xml:4107
5408 msgid "Film creators"
5411 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5412 #: freeculture.xml:4119
5414 "These are the most important instances in our history, but there are other "
5415 "cases as well. The technology of digital audio tape (DAT), for example, was "
5416 "regulated by Congress to minimize the risk of piracy. The remedy Congress "
5417 "imposed did burden DAT producers, by taxing tape sales and controlling the "
5418 "technology of DAT. See Audio Home Recording Act of 1992 (Title 17 of the "
5419 "<citetitle>United States Code</citetitle>), Pub. L. No. 102-563, 106 Stat. "
5420 "4237, codified at 17 U.S.C. §1001. Again, however, this regulation did not "
5421 "eliminate the opportunity for free riding in the sense I've described. See "
5422 "Lessig, <citetitle>Future</citetitle>, 71. See also Picker, \"From Edison to "
5423 "the Broadcast Flag,\" <citetitle>University of Chicago Law "
5424 "Review</citetitle> 70 (2003): 293–96. <placeholder type=\"indexterm\" "
5428 #. type: Content of: <book><chapter><sect1><sect2><para>
5429 #: freeculture.xml:4116
5431 "In each case throughout our history, a new technology changed the way "
5432 "content was distributed.<placeholder type=\"footnote\" id=\"0\"/> In each "
5433 "case, throughout our history, that change meant that someone got a \"free "
5434 "ride\" on someone else's work."
5438 #. type: Content of: <book><chapter><sect1><sect2><para>
5439 #: freeculture.xml:4136
5441 "In <emphasis>none</emphasis> of these cases did either the courts or "
5442 "Congress eliminate all free riding. In <emphasis>none</emphasis> of these "
5443 "cases did the courts or Congress insist that the law should assure that the "
5444 "copyright holder get all the value that his copyright created. In every "
5445 "case, the copyright owners complained of \"piracy.\" In every case, Congress "
5446 "acted to recognize some of the legitimacy in the behavior of the "
5447 "\"pirates.\" In each case, Congress allowed some new technology to benefit "
5448 "from content made before. It balanced the interests at stake."
5451 #. type: Content of: <book><chapter><sect1><sect2><para>
5452 #: freeculture.xml:4148
5454 "When you think across these examples, and the other examples that make up "
5455 "the first four chapters of this section, this balance makes sense. Was Walt "
5456 "Disney a pirate? Would doujinshi be better if creators had to ask "
5457 "permission? Should tools that enable others to capture and spread images as "
5458 "a way to cultivate or criticize our culture be better regulated? Is it "
5459 "really right that building a search engine should expose you to $15 million "
5460 "in damages? Would it have been better if Edison had controlled film? Should "
5461 "every cover band have to hire a lawyer to get permission to record a song?"
5465 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5466 #: freeculture.xml:4165
5468 "<citetitle>Sony Corp. of America</citetitle> v. <citetitle>Universal City "
5469 "Studios, Inc</citetitle>., 464 U.S. 417, (1984)."
5472 #. type: Content of: <book><chapter><sect1><sect2><para>
5473 #: freeculture.xml:4160
5475 "We could answer yes to each of these questions, but our tradition has "
5476 "answered no. In our tradition, as the Supreme Court has stated, copyright "
5477 "\"has never accorded the copyright owner complete control over all possible "
5478 "uses of his work.\"<placeholder type=\"footnote\" id=\"0\"/> Instead, the "
5479 "particular uses that the law regulates have been defined by balancing the "
5480 "good that comes from granting an exclusive right against the burdens such an "
5481 "exclusive right creates. And this balancing has historically been done "
5482 "<emphasis>after</emphasis> a technology has matured, or settled into the mix "
5483 "of technologies that facilitate the distribution of content."
5486 #. type: Content of: <book><chapter><sect1><sect2><para>
5487 #: freeculture.xml:4176
5489 "We should be doing the same thing today. The technology of the Internet is "
5490 "changing quickly. The way people connect to the Internet (wires "
5491 "vs. wireless) is changing very quickly. No doubt the network should not "
5492 "become a tool for \"stealing\" from artists. But neither should the law "
5493 "become a tool to entrench one particular way in which artists (or more "
5494 "accurately, distributors) get paid. As I describe in some detail in the last "
5495 "chapter of this book, we should be securing income to artists while we allow "
5496 "the market to secure the most efficient way to promote and distribute "
5497 "content. This will require changes in the law, at least in the "
5498 "interim. These changes should be designed to balance the protection of the "
5499 "law against the strong public interest that innovation continue."
5503 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5504 #: freeculture.xml:4200
5506 "John Schwartz, \"New Economy: The Attack on Peer-to-Peer Software Echoes "
5507 "Past Efforts,\" <citetitle>New York Times</citetitle>, 22 September 2003, "
5511 #. type: Content of: <book><chapter><sect1><sect2><para>
5512 #: freeculture.xml:4192
5514 "This is especially true when a new technology enables a vastly superior mode "
5515 "of distribution. And this p2p has done. P2p technologies can be ideally "
5516 "efficient in moving content across a widely diverse network. Left to "
5517 "develop, they could make the network vastly more efficient. Yet these "
5518 "\"potential public benefits,\" as John Schwartz writes in <citetitle>The New "
5519 "York Times</citetitle>, \"could be delayed in the P2P fight.\"<placeholder "
5520 "type=\"footnote\" id=\"0\"/> Yet when anyone begins to talk about "
5521 "\"balance,\" the copyright warriors raise a different argument. \"All this "
5522 "hand waving about balance and incentives,\" they say, \"misses a fundamental "
5523 "point. Our content,\" the warriors insist, \"is our "
5524 "<emphasis>property</emphasis>. Why should we wait for Congress to "
5525 "`rebalance' our property rights? Do you have to wait before calling the "
5526 "police when your car has been stolen? And why should Congress deliberate at "
5527 "all about the merits of this theft? Do we ask whether the car thief had a "
5528 "good use for the car before we arrest him?\""
5531 #. type: Content of: <book><chapter><sect1><sect2><para>
5532 #: freeculture.xml:4214
5534 "\"It is <emphasis>our property</emphasis>,\" the warriors insist. \"And it "
5535 "should be protected just as any other property is protected.\""
5538 #. type: Content of: <book><chapter><title>
5539 #: freeculture.xml:4222
5540 msgid "\"PROPERTY\""
5544 #. type: Content of: <book><chapter><para>
5545 #: freeculture.xml:4226
5547 "The copyright warriors are right: A copyright is a kind of property. It can "
5548 "be owned and sold, and the law protects against its theft. Ordinarily, the "
5549 "copyright owner gets to hold out for any price he wants. Markets reckon the "
5550 "supply and demand that partially determine the price she can get."
5553 #. type: Content of: <book><chapter><para>
5554 #: freeculture.xml:4233
5556 "But in ordinary language, to call a copyright a \"property\" right is a bit "
5557 "misleading, for the property of copyright is an odd kind of property. "
5558 "Indeed, the very idea of property in any idea or any expression is very "
5559 "odd. I understand what I am taking when I take the picnic table you put in "
5560 "your backyard. I am taking a thing, the picnic table, and after I take it, "
5561 "you don't have it. But what am I taking when I take the good "
5562 "<emphasis>idea</emphasis> you had to put a picnic table in the "
5563 "backyard—by, for example, going to Sears, buying a table, and putting "
5564 "it in my backyard? What is the thing I am taking then?"
5568 #. type: Content of: <book><chapter><para><footnote><para>
5569 #: freeculture.xml:4258
5571 "Letter from Thomas Jefferson to Isaac McPherson (13 August 1813) in "
5572 "<citetitle>The Writings of Thomas Jefferson</citetitle>, vol. 6 (Andrew "
5573 "A. Lipscomb and Albert Ellery Bergh, eds., 1903), 330, 333–34."
5576 #. type: Content of: <book><chapter><para>
5577 #: freeculture.xml:4245
5579 "The point is not just about the thingness of picnic tables versus ideas, "
5580 "though that's an important difference. The point instead is that in the "
5581 "ordinary case—indeed, in practically every case except for a narrow "
5582 "range of exceptions—ideas released to the world are free. I don't take "
5583 "anything from you when I copy the way you dress—though I might seem "
5584 "weird if I did it every day, and especially weird if you are a "
5585 "woman. Instead, as Thomas Jefferson said (and as is especially true when I "
5586 "copy the way someone else dresses), \"He who receives an idea from me, "
5587 "receives instruction himself without lessening mine; as he who lights his "
5588 "taper at mine, receives light without darkening me.\"<placeholder "
5589 "type=\"footnote\" id=\"0\"/>"
5592 #. type: Content of: <book><chapter><para>
5593 #: freeculture.xml:4264
5595 "The exceptions to free use are ideas and expressions within the reach of the "
5596 "law of patent and copyright, and a few other domains that I won't discuss "
5597 "here. Here the law says you can't take my idea or expression without my "
5598 "permission: The law turns the intangible into property."
5602 #. type: Content of: <book><chapter><para><footnote><para>
5603 #: freeculture.xml:4277
5605 "As the legal realists taught American law, all property rights are "
5606 "intangible. A property right is simply a right that an individual has "
5607 "against the world to do or not do certain things that may or may not attach "
5608 "to a physical object. The right itself is intangible, even if the object to "
5609 "which it is (metaphorically) attached is tangible. See Adam Mossoff, \"What "
5610 "Is Property? Putting the Pieces Back Together,\" <citetitle>Arizona Law "
5611 "Review</citetitle> 45 (2003): 373, 429 n. 241."
5614 #. type: Content of: <book><chapter><para>
5615 #: freeculture.xml:4272
5617 "But how, and to what extent, and in what form—the details, in other "
5618 "words—matter. To get a good sense of how this practice of turning the "
5619 "intangible into property emerged, we need to place this \"property\" in its "
5620 "proper context.<placeholder type=\"footnote\" id=\"0\"/>"
5623 #. type: Content of: <book><chapter><para>
5624 #: freeculture.xml:4287
5626 "My strategy in doing this will be the same as my strategy in the preceding "
5627 "part. I offer four stories to help put the idea of \"copyright material is "
5628 "property\" in context. Where did the idea come from? What are its limits? "
5629 "How does it function in practice? After these stories, the significance of "
5630 "this true statement—\"copyright material is property\"— will be "
5631 "a bit more clear, and its implications will be revealed as quite different "
5632 "from the implications that the copyright warriors would have us draw."
5635 #. type: Content of: <book><chapter><sect1><title>
5636 #: freeculture.xml:4299
5637 msgid "CHAPTER SIX: Founders"
5640 #. type: Content of: <book><chapter><sect1><para>
5641 #: freeculture.xml:4301
5643 "William Shakespeare wrote <citetitle>Romeo and Juliet</citetitle> in "
5644 "1595. The play was first published in 1597. It was the eleventh major play "
5645 "that Shakespeare had written. He would continue to write plays through 1613, "
5646 "and the plays that he wrote have continued to define Anglo-American culture "
5647 "ever since. So deeply have the works of a sixteenth-century writer seeped "
5648 "into our culture that we often don't even recognize their source. I once "
5649 "overheard someone commenting on Kenneth Branagh's adaptation of Henry V: \"I "
5650 "liked it, but Shakespeare is so full of clichés.\""
5654 #. type: Content of: <book><chapter><sect1><para><footnote><para>
5655 #: freeculture.xml:4316
5657 "Jacob Tonson is typically remembered for his associations with prominent "
5658 "eighteenth-century literary figures, especially John Dryden, and for his "
5659 "handsome \"definitive editions\" of classic works. In addition to "
5660 "<citetitle>Romeo and Juliet</citetitle>, he published an astonishing array "
5661 "of works that still remain at the heart of the English canon, including "
5662 "collected works of Shakespeare, Ben Jonson, John Milton, and John "
5663 "Dryden. See Keith Walker, \"Jacob Tonson, Bookseller,\" <citetitle>American "
5664 "Scholar</citetitle> 61:3 (1992): 424–31."
5668 #. type: Content of: <book><chapter><sect1><para><footnote><para>
5669 #: freeculture.xml:4327
5671 "Lyman Ray Patterson, <citetitle>Copyright in Historical "
5672 "Perspective</citetitle> (Nashville: Vanderbilt University Press, 1968), "
5677 #. type: Content of: <book><chapter><sect1><para>
5678 #: freeculture.xml:4312
5680 "In 1774, almost 180 years after <citetitle>Romeo and Juliet</citetitle> was "
5681 "written, the \"copy-right\" for the work was still thought by many to be the "
5682 "exclusive right of a single London publisher, Jacob Tonson.<placeholder "
5683 "type=\"footnote\" id=\"0\"/> Tonson was the most prominent of a small group "
5684 "of publishers called the Conger<placeholder type=\"footnote\" id=\"1\"/> who "
5685 "controlled bookselling in England during the eighteenth century. The Conger "
5686 "claimed a perpetual right to control the \"copy\" of books that they had "
5687 "acquired from authors. That perpetual right meant that no one else could "
5688 "publish copies of a book to which they held the copyright. Prices of the "
5689 "classics were thus kept high; competition to produce better or cheaper "
5690 "editions was eliminated."
5693 #. type: Content of: <book><chapter><sect1><para><footnote><para>
5694 #: freeculture.xml:4349
5696 "As Siva Vaidhyanathan nicely argues, it is erroneous to call this a "
5697 "\"copyright law.\" See Vaidhyanathan, <citetitle>Copyrights and "
5698 "Copywrongs</citetitle>, 40. <placeholder type=\"indexterm\" id=\"0\"/>"
5701 #. type: Content of: <book><chapter><sect1><para>
5702 #: freeculture.xml:4340
5704 "Now, there's something puzzling about the year 1774 to anyone who knows a "
5705 "little about copyright law. The better-known year in the history of "
5706 "copyright is 1710, the year that the British Parliament adopted the first "
5707 "\"copyright\" act. Known as the Statute of Anne, the act stated that all "
5708 "published works would get a copyright term of fourteen years, renewable once "
5709 "if the author was alive, and that all works already published by 1710 would "
5710 "get a single term of twenty-one additional years.<placeholder "
5711 "type=\"footnote\" id=\"0\"/> Under this law, <citetitle>Romeo and "
5712 "Juliet</citetitle> should have been free in 1731. So why was there any issue "
5713 "about it still being under Tonson's control in 1774?"
5716 #. type: Content of: <book><chapter><sect1><para>
5717 #: freeculture.xml:4357
5719 "The reason is that the English hadn't yet agreed on what a \"copyright\" "
5720 "was—indeed, no one had. At the time the English passed the Statute of "
5721 "Anne, there was no other legislation governing copyrights. The last law "
5722 "regulating publishers, the Licensing Act of 1662, had expired in 1695. That "
5723 "law gave publishers a monopoly over publishing, as a way to make it easier "
5724 "for the Crown to control what was published. But after it expired, there "
5725 "was no positive law that said that the publishers, or \"Stationers,\" had an "
5726 "exclusive right to print books."
5729 #. type: Content of: <book><chapter><sect1><para>
5730 #: freeculture.xml:4368
5732 "There was no <emphasis>positive</emphasis> law, but that didn't mean that "
5733 "there was no law. The Anglo-American legal tradition looks to both the words "
5734 "of legislatures and the words of judges to know the rules that are to govern "
5735 "how people are to behave. We call the words from legislatures \"positive "
5736 "law.\" We call the words from judges \"common law.\" The common law sets the "
5737 "background against which legislatures legislate; the legislature, "
5738 "ordinarily, can trump that background only if it passes a law to displace "
5739 "it. And so the real question after the licensing statutes had expired was "
5740 "whether the common law protected a copyright, independent of any positive "
5745 #. type: Content of: <book><chapter><sect1><para>
5746 #: freeculture.xml:4380
5748 "This question was important to the publishers, or \"booksellers,\" as they "
5749 "were called, because there was growing competition from foreign "
5750 "publishers. The Scottish, in particular, were increasingly publishing and "
5751 "exporting books to England. That competition reduced the profits of the "
5752 "Conger, which reacted by demanding that Parliament pass a law to again give "
5753 "them exclusive control over publishing. That demand ultimately resulted in "
5754 "the Statute of Anne."
5757 #. type: Content of: <book><chapter><sect1><para>
5758 #: freeculture.xml:4392
5760 "The Statute of Anne granted the author or \"proprietor\" of a book an "
5761 "exclusive right to print that book. In an important limitation, however, and "
5762 "to the horror of the booksellers, the law gave the bookseller that right for "
5763 "a limited term. At the end of that term, the copyright \"expired,\" and the "
5764 "work would then be free and could be published by anyone. Or so the "
5765 "legislature is thought to have believed."
5768 #. type: Content of: <book><chapter><sect1><para>
5769 #: freeculture.xml:4401
5771 "Now, the thing to puzzle about for a moment is this: Why would Parliament "
5772 "limit the exclusive right? Not why would they limit it to the particular "
5773 "limit they set, but why would they limit the right <emphasis>at "
5777 #. type: Content of: <book><chapter><sect1><para>
5778 #: freeculture.xml:4407
5780 "For the booksellers, and the authors whom they represented, had a very "
5781 "strong claim. Take <citetitle>Romeo and Juliet</citetitle> as an example: "
5782 "That play was written by Shakespeare. It was his genius that brought it into "
5783 "the world. He didn't take anybody's property when he created this play "
5784 "(that's a controversial claim, but never mind), and by his creating this "
5785 "play, he didn't make it any harder for others to craft a play. So why is it "
5786 "that the law would ever allow someone else to come along and take "
5787 "Shakespeare's play without his, or his estate's, permission? What reason is "
5788 "there to allow someone else to \"steal\" Shakespeare's work?"
5791 #. type: Content of: <book><chapter><sect1><para>
5792 #: freeculture.xml:4418
5794 "The answer comes in two parts. We first need to see something special about "
5795 "the notion of \"copyright\" that existed at the time of the Statute of "
5796 "Anne. Second, we have to see something important about \"booksellers.\""
5800 #. type: Content of: <book><chapter><sect1><para>
5801 #: freeculture.xml:4424
5803 "First, about copyright. In the last three hundred years, we have come to "
5804 "apply the concept of \"copyright\" ever more broadly. But in 1710, it wasn't "
5805 "so much a concept as it was a very particular right. The copyright was born "
5806 "as a very specific set of restrictions: It forbade others from reprinting a "
5807 "book. In 1710, the \"copy-right\" was a right to use a particular machine to "
5808 "replicate a particular work. It did not go beyond that very narrow right. It "
5809 "did not control any more generally how a work could be "
5810 "<emphasis>used</emphasis>. Today the right includes a large collection of "
5811 "restrictions on the freedom of others: It grants the author the exclusive "
5812 "right to copy, the exclusive right to distribute, the exclusive right to "
5813 "perform, and so on."
5816 #. type: Content of: <book><chapter><sect1><para>
5817 #: freeculture.xml:4439
5819 "So, for example, even if the copyright to Shakespeare's works were "
5820 "perpetual, all that would have meant under the original meaning of the term "
5821 "was that no one could reprint Shakespeare's work without the permission of "
5822 "the Shakespeare estate. It would not have controlled anything, for example, "
5823 "about how the work could be performed, whether the work could be translated, "
5824 "or whether Kenneth Branagh would be allowed to make his films. The "
5825 "\"copy-right\" was only an exclusive right to print—no less, of "
5826 "course, but also no more."
5829 #. type: Content of: <book><chapter><sect1><para>
5830 #: freeculture.xml:4451
5832 "Even that limited right was viewed with skepticism by the British. They had "
5833 "had a long and ugly experience with \"exclusive rights,\" especially "
5834 "\"exclusive rights\" granted by the Crown. The English had fought a civil "
5835 "war in part about the Crown's practice of handing out "
5836 "monopolies—especially monopolies for works that already existed. King "
5837 "Henry VIII granted a patent to print the Bible and a monopoly to Darcy to "
5838 "print playing cards. The English Parliament began to fight back against this "
5839 "power of the Crown. In 1656, it passed the Statute of Monopolies, limiting "
5840 "monopolies to patents for new inventions. And by 1710, Parliament was eager "
5841 "to deal with the growing monopoly in publishing."
5844 #. type: Content of: <book><chapter><sect1><para>
5845 #: freeculture.xml:4467
5847 "Thus the \"copy-right,\" when viewed as a monopoly right, was naturally "
5848 "viewed as a right that should be limited. (However convincing the claim that "
5849 "\"it's my property, and I should have it forever,\" try sounding convincing "
5850 "when uttering, \"It's my monopoly, and I should have it forever.\") The "
5851 "state would protect the exclusive right, but only so long as it benefited "
5852 "society. The British saw the harms from specialinterest favors; they passed "
5853 "a law to stop them."
5857 #. type: Content of: <book><chapter><sect1><para><footnote><para>
5858 #: freeculture.xml:4493
5860 "Philip Wittenberg, <citetitle>The Protection and Marketing of Literary "
5861 "Property</citetitle> (New York: J. Messner, Inc., 1937), 31."
5864 #. type: Content of: <book><chapter><sect1><para>
5865 #: freeculture.xml:4478
5867 "Second, about booksellers. It wasn't just that the copyright was a "
5868 "monopoly. It was also that it was a monopoly held by the booksellers. "
5869 "Booksellers sound quaint and harmless to us. They were not viewed as "
5870 "harmless in seventeenth-century England. Members of the Conger were "
5871 "increasingly seen as monopolists of the worst kind—tools of the "
5872 "Crown's repression, selling the liberty of England to guarantee themselves a "
5873 "monopoly profit. The attacks against these monopolists were harsh: Milton "
5874 "described them as \"old patentees and monopolizers in the trade of "
5875 "book-selling\"; they were \"men who do not therefore labour in an honest "
5876 "profession to which learning is indetted.\"<placeholder type=\"footnote\" "
5880 #. type: Content of: <book><chapter><sect1><para>
5881 #: freeculture.xml:4498
5883 "Many believed the power the booksellers exercised over the spread of "
5884 "knowledge was harming that spread, just at the time the Enlightenment was "
5885 "teaching the importance of education and knowledge spread generally. The "
5886 "idea that knowledge should be free was a hallmark of the time, and these "
5887 "powerful commercial interests were interfering with that idea."
5890 #. type: Content of: <book><chapter><sect1><para>
5891 #: freeculture.xml:4506
5893 "To balance this power, Parliament decided to increase competition among "
5894 "booksellers, and the simplest way to do that was to spread the wealth of "
5895 "valuable books. Parliament therefore limited the term of copyrights, and "
5896 "thereby guaranteed that valuable books would become open to any publisher to "
5897 "publish after a limited time. Thus the setting of the term for existing "
5898 "works to just twenty-one years was a compromise to fight the power of the "
5899 "booksellers. The limitation on terms was an indirect way to assure "
5900 "competition among publishers, and thus the construction and spread of "
5904 #. type: Content of: <book><chapter><sect1><para>
5905 #: freeculture.xml:4518
5907 "When 1731 (1710 + 21) came along, however, the booksellers were getting "
5908 "anxious. They saw the consequences of more competition, and like every "
5909 "competitor, they didn't like them. At first booksellers simply ignored the "
5910 "Statute of Anne, continuing to insist on the perpetual right to control "
5911 "publication. But in 1735 and 1737, they tried to persuade Parliament to "
5912 "extend their terms. Twenty-one years was not enough, they said; they needed "
5916 #. type: Content of: <book><chapter><sect1><para>
5917 #: freeculture.xml:4527
5919 "Parliament rejected their requests. As one pamphleteer put it, in words that "
5924 #. type: Content of: <book><chapter><sect1><blockquote><para><footnote><para>
5925 #: freeculture.xml:4542
5927 "A Letter to a Member of Parliament concerning the Bill now depending in the "
5928 "House of Commons, for making more effectual an Act in the Eighth Year of the "
5929 "Reign of Queen Anne, entitled, An Act for the Encouragement of Learning, by "
5930 "Vesting the Copies of Printed Books in the Authors or Purchasers of such "
5931 "Copies, during the Times therein mentioned (London, 1735), in Brief Amici "
5932 "Curiae of Tyler T. Ochoa et al., 8, <citetitle>Eldred</citetitle> "
5933 "v. <citetitle>Ashcroft</citetitle>, 537 U.S. 186 (2003) (No. 01-618)."
5936 #. type: Content of: <book><chapter><sect1><blockquote><para>
5937 #: freeculture.xml:4532
5939 "I see no Reason for granting a further Term now, which will not hold as well "
5940 "for granting it again and again, as often as the Old ones Expire; so that "
5941 "should this Bill pass, it will in Effect be establishing a perpetual "
5942 "Monopoly, a Thing deservedly odious in the Eye of the Law; it will be a "
5943 "great Cramp to Trade, a Discouragement to Learning, no Benefit to the "
5944 "Authors, but a general Tax on the Publick; and all this only to increase the "
5945 "private Gain of the Booksellers.<placeholder type=\"footnote\" id=\"0\"/>"
5948 #. type: Content of: <book><chapter><sect1><para>
5949 #: freeculture.xml:4553
5951 "Having failed in Parliament, the publishers turned to the courts in a series "
5952 "of cases. Their argument was simple and direct: The Statute of Anne gave "
5953 "authors certain protections through positive law, but those protections were "
5954 "not intended as replacements for the common law. Instead, they were "
5955 "intended simply to supplement the common law. Under common law, it was "
5956 "already wrong to take another person's creative \"property\" and use it "
5957 "without his permission. The Statute of Anne, the booksellers argued, didn't "
5958 "change that. Therefore, just because the protections of the Statute of Anne "
5959 "expired, that didn't mean the protections of the common law expired: Under "
5960 "the common law they had the right to ban the publication of a book, even if "
5961 "its Statute of Anne copyright had expired. This, they argued, was the only "
5962 "way to protect authors."
5965 #. type: Content of: <book><chapter><sect1><para><footnote><para>
5966 #: freeculture.xml:4574
5968 "Lyman Ray Patterson, \"Free Speech, Copyright, and Fair Use,\" "
5969 "<citetitle>Vanderbilt Law Review</citetitle> 40 (1987): 28. For a "
5970 "wonderfully compelling account, see Vaidhyanathan, 37–48. "
5971 "<placeholder type=\"indexterm\" id=\"0\"/>"
5974 #. type: Content of: <book><chapter><sect1><para>
5975 #: freeculture.xml:4568
5977 "This was a clever argument, and one that had the support of some of the "
5978 "leading jurists of the day. It also displayed extraordinary chutzpah. Until "
5979 "then, as law professor Raymond Patterson has put it, \"The publishers "
5980 ". . . had as much concern for authors as a cattle rancher has for "
5981 "cattle.\"<placeholder type=\"footnote\" id=\"0\"/> The bookseller didn't "
5982 "care squat for the rights of the author. His concern was the monopoly "
5983 "profit that the author's work gave."
5987 #. type: Content of: <book><chapter><sect1><para><footnote><para>
5988 #: freeculture.xml:4587
5990 "For a compelling account, see David Saunders, <citetitle>Authorship and "
5991 "Copyright</citetitle> (London: Routledge, 1992), 62–69."
5994 #. type: Content of: <book><chapter><sect1><para>
5995 #: freeculture.xml:4583
5997 "The booksellers' argument was not accepted without a fight. The hero of "
5998 "this fight was a Scottish bookseller named Alexander Donaldson.<placeholder "
5999 "type=\"footnote\" id=\"0\"/>"
6003 #. type: Content of: <book><chapter><sect1><para><footnote><para>
6004 #: freeculture.xml:4597
6006 "Mark Rose, <citetitle>Authors and Owners</citetitle> (Cambridge: Harvard "
6007 "University Press, 1993), 92."
6011 #. type: Content of: <book><chapter><sect1><para><footnote><para>
6012 #: freeculture.xml:4607
6016 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6017 #: freeculture.xml:4609
6018 msgid "Erskine, Andrew"
6021 #. type: Content of: <book><chapter><sect1><para>
6022 #: freeculture.xml:4592
6024 "Donaldson was an outsider to the London Conger. He began his career in "
6025 "Edinburgh in 1750. The focus of his business was inexpensive reprints \"of "
6026 "standard works whose copyright term had expired,\" at least under the "
6027 "Statute of Anne.<placeholder type=\"footnote\" id=\"0\"/> Donaldson's "
6028 "publishing house prospered and became \"something of a center for literary "
6029 "Scotsmen.\" \"[A]mong them,\" Professor Mark Rose writes, was \"the young "
6030 "James Boswell who, together with his friend Andrew Erskine, published an "
6031 "anthology of contemporary Scottish poems with Donaldson.\"<placeholder "
6032 "type=\"footnote\" id=\"1\"/> <placeholder type=\"indexterm\" id=\"2\"/>"
6036 #. type: Content of: <book><chapter><sect1><para><footnote><para>
6037 #: freeculture.xml:4618
6039 "Lyman Ray Patterson, <citetitle>Copyright in Historical "
6040 "Perspective</citetitle>, 167 (quoting Borwell)."
6043 #. type: Content of: <book><chapter><sect1><para>
6044 #: freeculture.xml:4612
6046 "When the London booksellers tried to shut down Donaldson's shop in Scotland, "
6047 "he responded by moving his shop to London, where he sold inexpensive "
6048 "editions \"of the most popular English books, in defiance of the supposed "
6049 "common law right of Literary Property.\"<placeholder type=\"footnote\" "
6050 "id=\"0\"/> His books undercut the Conger prices by 30 to 50 percent, and he "
6051 "rested his right to compete upon the ground that, under the Statute of Anne, "
6052 "the works he was selling had passed out of protection."
6055 #. type: Content of: <book><chapter><sect1><para>
6056 #: freeculture.xml:4626
6058 "The London booksellers quickly brought suit to block \"piracy\" like "
6059 "Donaldson's. A number of actions were successful against the \"pirates,\" "
6060 "the most important early victory being <citetitle>Millar</citetitle> "
6061 "v. <citetitle>Taylor</citetitle>."
6065 #. type: Content of: <book><chapter><sect1><para><footnote><para>
6066 #: freeculture.xml:4638
6068 "Howard B. Abrams, \"The Historic Foundation of American Copyright Law: "
6069 "Exploding the Myth of Common Law Copyright,\" <citetitle>Wayne Law "
6070 "Review</citetitle> 29 (1983): 1152."
6073 #. type: Content of: <book><chapter><sect1><para>
6074 #: freeculture.xml:4631
6076 "Millar was a bookseller who in 1729 had purchased the rights to James "
6077 "Thomson's poem \"The Seasons.\" Millar complied with the requirements of the "
6078 "Statute of Anne, and therefore received the full protection of the "
6079 "statute. After the term of copyright ended, Robert Taylor began printing a "
6080 "competing volume. Millar sued, claiming a perpetual common law right, the "
6081 "Statute of Anne notwithstanding.<placeholder type=\"footnote\" id=\"0\"/>"
6084 #. type: Content of: <book><chapter><sect1><para>
6085 #: freeculture.xml:4647
6087 "Astonishingly to modern lawyers, one of the greatest judges in English "
6088 "history, Lord Mansfield, agreed with the booksellers. Whatever protection "
6089 "the Statute of Anne gave booksellers, it did not, he held, extinguish any "
6090 "common law right. The question was whether the common law would protect the "
6091 "author against subsequent \"pirates.\" Mansfield's answer was yes: The "
6092 "common law would bar Taylor from reprinting Thomson's poem without Millar's "
6093 "permission. That common law rule thus effectively gave the booksellers a "
6094 "perpetual right to control the publication of any book assigned to them."
6098 #. type: Content of: <book><chapter><sect1><para>
6099 #: freeculture.xml:4658
6101 "Considered as a matter of abstract justice—reasoning as if justice "
6102 "were just a matter of logical deduction from first "
6103 "principles—Mansfield's conclusion might make some sense. But what it "
6104 "ignored was the larger issue that Parliament had struggled with in 1710: How "
6105 "best to limit the monopoly power of publishers? Parliament's strategy was to "
6106 "offer a term for existing works that was long enough to buy peace in 1710, "
6107 "but short enough to assure that culture would pass into competition within a "
6108 "reasonable period of time. Within twenty-one years, Parliament believed, "
6109 "Britain would mature from the controlled culture that the Crown coveted to "
6110 "the free culture that we inherited."
6113 #. type: Content of: <book><chapter><sect1><para>
6114 #: freeculture.xml:4673
6116 "The fight to defend the limits of the Statute of Anne was not to end there, "
6117 "however, and it is here that Donaldson enters the mix."
6120 #. type: Content of: <book><chapter><sect1><indexterm><primary>
6121 #: freeculture.xml:4676
6122 msgid "Beckett, Thomas"
6126 #. type: Content of: <book><chapter><sect1><para><footnote><para>
6127 #: freeculture.xml:4682
6128 msgid "Ibid., 1156."
6131 #. type: Content of: <book><chapter><sect1><para>
6132 #: freeculture.xml:4678
6134 "Millar died soon after his victory, so his case was not appealed. His estate "
6135 "sold Thomson's poems to a syndicate of printers that included Thomas "
6136 "Beckett.<placeholder type=\"footnote\" id=\"0\"/> Donaldson then released an "
6137 "unauthorized edition of Thomson's works. Beckett, on the strength of the "
6138 "decision in <citetitle>Millar</citetitle>, got an injunction against "
6139 "Donaldson. Donaldson appealed the case to the House of Lords, which "
6140 "functioned much like our own Supreme Court. In February of 1774, that body "
6141 "had the chance to interpret the meaning of Parliament's limits from sixty "
6145 #. type: Content of: <book><chapter><sect1><para>
6146 #: freeculture.xml:4692
6148 "As few legal cases ever do, <citetitle>Donaldson</citetitle> "
6149 "v. <citetitle>Beckett</citetitle> drew an enormous amount of attention "
6150 "throughout Britain. Donaldson's lawyers argued that whatever rights may have "
6151 "existed under the common law, the Statute of Anne terminated those "
6152 "rights. After passage of the Statute of Anne, the only legal protection for "
6153 "an exclusive right to control publication came from that statute. Thus, they "
6154 "argued, after the term specified in the Statute of Anne expired, works that "
6155 "had been protected by the statute were no longer protected."
6158 #. type: Content of: <book><chapter><sect1><para>
6159 #: freeculture.xml:4702
6161 "The House of Lords was an odd institution. Legal questions were presented to "
6162 "the House and voted upon first by the \"law lords,\" members of special "
6163 "legal distinction who functioned much like the Justices in our Supreme "
6164 "Court. Then, after the law lords voted, the House of Lords generally voted."
6168 #. type: Content of: <book><chapter><sect1><para>
6169 #: freeculture.xml:4709
6171 "The reports about the law lords' votes are mixed. On some counts, it looks "
6172 "as if perpetual copyright prevailed. But there is no ambiguity about how the "
6173 "House of Lords voted as whole. By a two-to-one majority (22 to 11) they "
6174 "voted to reject the idea of perpetual copyrights. Whatever one's "
6175 "understanding of the common law, now a copyright was fixed for a limited "
6176 "time, after which the work protected by copyright passed into the public "
6180 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6181 #: freeculture.xml:4727
6182 msgid "Bacon, Francis"
6185 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6186 #: freeculture.xml:4728
6187 msgid "Bunyan, John"
6190 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6191 #: freeculture.xml:4729
6192 msgid "Johnson, Samuel"
6195 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6196 #: freeculture.xml:4730
6197 msgid "Milton, John"
6200 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6201 #: freeculture.xml:4731
6202 msgid "Shakespeare, William"
6205 #. type: Content of: <book><chapter><sect1><para>
6206 #: freeculture.xml:4719
6208 "\"The public domain.\" Before the case of <citetitle>Donaldson</citetitle> "
6209 "v. <citetitle>Beckett</citetitle>, there was no clear idea of a public "
6210 "domain in England. Before 1774, there was a strong argument that common law "
6211 "copyrights were perpetual. After 1774, the public domain was born. For the "
6212 "first time in Anglo-American history, the legal control over creative works "
6213 "expired, and the greatest works in English history—including those of "
6214 "Shakespeare, Bacon, Milton, Johnson, and Bunyan—were free of legal "
6215 "restraint. <placeholder type=\"indexterm\" id=\"0\"/> <placeholder "
6216 "type=\"indexterm\" id=\"1\"/> <placeholder type=\"indexterm\" id=\"2\"/> "
6217 "<placeholder type=\"indexterm\" id=\"3\"/> <placeholder type=\"indexterm\" "
6222 #. type: Content of: <book><chapter><sect1><para><footnote><para>
6223 #: freeculture.xml:4744
6227 #. type: Content of: <book><chapter><sect1><para>
6228 #: freeculture.xml:4734
6230 "It is hard for us to imagine, but this decision by the House of Lords fueled "
6231 "an extraordinarily popular and political reaction. In Scotland, where most "
6232 "of the \"pirate publishers\" did their work, people celebrated the decision "
6233 "in the streets. As the <citetitle>Edinburgh Advertiser</citetitle> reported, "
6234 "\"No private cause has so much engrossed the attention of the public, and "
6235 "none has been tried before the House of Lords in the decision of which so "
6236 "many individuals were interested.\" \"Great rejoicing in Edinburgh upon "
6237 "victory over literary property: bonfires and illuminations.\"<placeholder "
6238 "type=\"footnote\" id=\"0\"/>"
6241 #. type: Content of: <book><chapter><sect1><para>
6242 #: freeculture.xml:4748
6244 "In London, however, at least among publishers, the reaction was equally "
6245 "strong in the opposite direction. The <citetitle>Morning "
6246 "Chronicle</citetitle> reported:"
6249 #. type: Content of: <book><chapter><sect1><blockquote><para>
6250 #: freeculture.xml:4754
6252 "By the above decision . . . near 200,000 pounds worth of what was honestly "
6253 "purchased at public sale, and which was yesterday thought property is now "
6254 "reduced to nothing. The Booksellers of London and Westminster, many of whom "
6255 "sold estates and houses to purchase Copy-right, are in a manner ruined, and "
6256 "those who after many years industry thought they had acquired a competency "
6257 "to provide for their families now find themselves without a shilling to "
6258 "devise to their successors.<placeholder type=\"footnote\" id=\"0\"/>"
6262 #. type: Content of: <book><chapter><sect1><para>
6263 #: freeculture.xml:4769
6265 "\"Ruined\" is a bit of an exaggeration. But it is not an exaggeration to say "
6266 "that the change was profound. The decision of the House of Lords meant that "
6267 "the booksellers could no longer control how culture in England would grow "
6268 "and develop. Culture in England was thereafter <emphasis>free</emphasis>. "
6269 "Not in the sense that copyrights would not be respected, for of course, for "
6270 "a limited time after a work was published, the bookseller had an exclusive "
6271 "right to control the publication of that book. And not in the sense that "
6272 "books could be stolen, for even after a copyright expired, you still had to "
6273 "buy the book from someone. But <emphasis>free</emphasis> in the sense that "
6274 "the culture and its growth would no longer be controlled by a small group of "
6275 "publishers. As every free market does, this free market of free culture "
6276 "would grow as the consumers and producers chose. English culture would "
6277 "develop as the many English readers chose to let it develop— chose in "
6278 "the books they bought and wrote; chose in the memes they repeated and "
6279 "endorsed. Chose in a <emphasis>competitive context</emphasis>, not a context "
6280 "in which the choices about what culture is available to people and how they "
6281 "get access to it are made by the few despite the wishes of the many."
6284 #. type: Content of: <book><chapter><sect1><para>
6285 #: freeculture.xml:4790
6287 "At least, this was the rule in a world where the Parliament is antimonopoly, "
6288 "resistant to the protectionist pleas of publishers. In a world where the "
6289 "Parliament is more pliant, free culture would be less protected."
6292 #. type: Content of: <book><chapter><sect1><title>
6293 #: freeculture.xml:4798
6294 msgid "CHAPTER SEVEN: Recorders"
6297 #. type: Content of: <book><chapter><sect1><para>
6298 #: freeculture.xml:4800
6300 "Jon Else is a filmmaker. He is best known for his documentaries and has been "
6301 "very successful in spreading his art. He is also a teacher, and as a teacher "
6302 "myself, I envy the loyalty and admiration that his students feel for him. (I "
6303 "met, by accident, two of his students at a dinner party. He was their god.)"
6306 #. type: Content of: <book><chapter><sect1><para>
6307 #: freeculture.xml:4807
6309 "Else worked on a documentary that I was involved in. At a break, he told me "
6310 "a story about the freedom to create with film in America today."
6313 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6314 #: freeculture.xml:4818 freeculture.xml:4887
6315 msgid "San Francisco Opera"
6318 #. type: Content of: <book><chapter><sect1><para>
6319 #: freeculture.xml:4812
6321 "In 1990, Else was working on a documentary about Wagner's Ring Cycle. The "
6322 "focus was stagehands at the San Francisco Opera. Stagehands are a "
6323 "particularly funny and colorful element of an opera. During a show, they "
6324 "hang out below the stage in the grips' lounge and in the lighting loft. They "
6325 "make a perfect contrast to the art on the stage. <placeholder "
6326 "type=\"indexterm\" id=\"0\"/>"
6330 #. type: Content of: <book><chapter><sect1><para>
6331 #: freeculture.xml:4821
6333 "During one of the performances, Else was shooting some stagehands playing "
6334 "checkers. In one corner of the room was a television set. Playing on the "
6335 "television set, while the stagehands played checkers and the opera company "
6336 "played Wagner, was <citetitle>The Simpsons</citetitle>. As Else judged it, "
6337 "this touch of cartoon helped capture the flavor of what was special about "
6341 #. type: Content of: <book><chapter><sect1><para>
6342 #: freeculture.xml:4830
6344 "Years later, when he finally got funding to complete the film, Else "
6345 "attempted to clear the rights for those few seconds of <citetitle>The "
6346 "Simpsons</citetitle>. For of course, those few seconds are copyrighted; and "
6347 "of course, to use copyrighted material you need the permission of the "
6348 "copyright owner, unless \"fair use\" or some other privilege applies."
6351 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6352 #: freeculture.xml:4842 freeculture.xml:4850
6353 msgid "Gracie Films"
6356 #. type: Content of: <book><chapter><sect1><para>
6357 #: freeculture.xml:4837
6359 "Else called <citetitle>Simpsons</citetitle> creator Matt Groening's office "
6360 "to get permission. Groening approved the shot. The shot was a "
6361 "four-and-a-halfsecond image on a tiny television set in the corner of the "
6362 "room. How could it hurt? Groening was happy to have it in the film, but he "
6363 "told Else to contact Gracie Films, the company that produces the program. "
6364 "<placeholder type=\"indexterm\" id=\"0\"/>"
6367 #. type: Content of: <book><chapter><sect1><para>
6368 #: freeculture.xml:4845
6370 "Gracie Films was okay with it, too, but they, like Groening, wanted to be "
6371 "careful. So they told Else to contact Fox, Gracie's parent company. Else "
6372 "called Fox and told them about the clip in the corner of the one room shot "
6373 "of the film. Matt Groening had already given permission, Else said. He was "
6374 "just confirming the permission with Fox. <placeholder type=\"indexterm\" "
6378 #. type: Content of: <book><chapter><sect1><para>
6379 #: freeculture.xml:4853
6381 "Then, as Else told me, \"two things happened. First we discovered . . . that "
6382 "Matt Groening doesn't own his own creation—or at least that someone "
6383 "[at Fox] believes he doesn't own his own creation.\" And second, Fox "
6384 "\"wanted ten thousand dollars as a licensing fee for us to use this "
6385 "four-point-five seconds of . . . entirely unsolicited "
6386 "<citetitle>Simpsons</citetitle> which was in the corner of the shot.\""
6389 #. type: Content of: <book><chapter><sect1><para>
6390 #: freeculture.xml:4861
6392 "Else was certain there was a mistake. He worked his way up to someone he "
6393 "thought was a vice president for licensing, Rebecca Herrera. He explained "
6394 "to her, \"There must be some mistake here. . . . We're asking for your "
6395 "educational rate on this.\" That was the educational rate, Herrera told "
6396 "Else. A day or so later, Else called again to confirm what he had been told."
6400 #. type: Content of: <book><chapter><sect1><para>
6401 #: freeculture.xml:4869
6403 "\"I wanted to make sure I had my facts straight,\" he told me. \"Yes, you "
6404 "have your facts straight,\" she said. It would cost $10,000 to use the clip "
6405 "of <citetitle>The Simpsons</citetitle> in the corner of a shot in a "
6406 "documentary film about Wagner's Ring Cycle. And then, astonishingly, Herrera "
6407 "told Else, \"And if you quote me, I'll turn you over to our attorneys.\" As "
6408 "an assistant to Herrera told Else later on, \"They don't give a shit. They "
6409 "just want the money.\""
6412 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6413 #: freeculture.xml:4888
6414 msgid "Day After Trinity, The"
6417 #. type: Content of: <book><chapter><sect1><para>
6418 #: freeculture.xml:4881
6420 "Else didn't have the money to buy the right to replay what was playing on "
6421 "the television backstage at the San Francisco Opera. To reproduce this "
6422 "reality was beyond the documentary filmmaker's budget. At the very last "
6423 "minute before the film was to be released, Else digitally replaced the shot "
6424 "with a clip from another film that he had worked on, <citetitle>The Day "
6425 "After Trinity</citetitle>, from ten years before. <placeholder "
6426 "type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
6429 #. type: Content of: <book><chapter><sect1><para>
6430 #: freeculture.xml:4891
6432 "There's no doubt that someone, whether Matt Groening or Fox, owns the "
6433 "copyright to <citetitle>The Simpsons</citetitle>. That copyright is their "
6434 "property. To use that copyrighted material thus sometimes requires the "
6435 "permission of the copyright owner. If the use that Else wanted to make of "
6436 "the <citetitle>Simpsons</citetitle> copyright were one of the uses "
6437 "restricted by the law, then he would need to get the permission of the "
6438 "copyright owner before he could use the work in that way. And in a free "
6439 "market, it is the owner of the copyright who gets to set the price for any "
6440 "use that the law says the owner gets to control."
6443 #. type: Content of: <book><chapter><sect1><para>
6444 #: freeculture.xml:4902
6446 "For example, \"public performance\" is a use of <citetitle>The "
6447 "Simpsons</citetitle> that the copyright owner gets to control. If you take a "
6448 "selection of favorite episodes, rent a movie theater, and charge for tickets "
6449 "to come see \"My Favorite <citetitle>Simpsons</citetitle>,\" then you need "
6450 "to get permission from the copyright owner. And the copyright owner "
6451 "(rightly, in my view) can charge whatever she wants—$10 or "
6452 "$1,000,000. That's her right, as set by the law."
6456 #. type: Content of: <book><chapter><sect1><para><footnote><para>
6457 #: freeculture.xml:4914
6459 "For an excellent argument that such use is \"fair use,\" but that lawyers "
6460 "don't permit recognition that it is \"fair use,\" see Richard A. Posner with "
6461 "William F. Patry, \"Fair Use and Statutory Reform in the Wake of "
6462 "<citetitle>Eldred</citetitle>\" (draft on file with author), University of "
6463 "Chicago Law School, 5 August 2003."
6466 #. type: Content of: <book><chapter><sect1><para>
6467 #: freeculture.xml:4911
6469 "But when lawyers hear this story about Jon Else and Fox, their first thought "
6470 "is \"fair use.\"<placeholder type=\"footnote\" id=\"0\"/> Else's use of just "
6471 "4.5 seconds of an indirect shot of a <citetitle>Simpsons</citetitle> episode "
6472 "is clearly a fair use of <citetitle>The Simpsons</citetitle>—and fair "
6473 "use does not require the permission of anyone."
6477 #. type: Content of: <book><chapter><sect1><para>
6478 #: freeculture.xml:4926
6479 msgid "So I asked Else why he didn't just rely upon \"fair use.\" Here's his reply:"
6482 #. type: Content of: <book><chapter><sect1><blockquote><para>
6483 #: freeculture.xml:4930
6485 "The <citetitle>Simpsons</citetitle> fiasco was for me a great lesson in the "
6486 "gulf between what lawyers find irrelevant in some abstract sense, and what "
6487 "is crushingly relevant in practice to those of us actually trying to make "
6488 "and broadcast documentaries. I never had any doubt that it was \"clearly "
6489 "fair use\" in an absolute legal sense. But I couldn't rely on the concept in "
6490 "any concrete way. Here's why:"
6494 #. type: Content of: <book><chapter><sect1><blockquote><orderedlist><listitem><para>
6495 #: freeculture.xml:4940
6497 "Before our films can be broadcast, the network requires that we buy Errors "
6498 "and Omissions insurance. The carriers require a detailed \"visual cue "
6499 "sheet\" listing the source and licensing status of each shot in the "
6500 "film. They take a dim view of \"fair use,\" and a claim of \"fair use\" can "
6501 "grind the application process to a halt."
6504 #. type: Content of: <book><chapter><sect1><blockquote><orderedlist><listitem><para><indexterm><primary>
6505 #: freeculture.xml:4957
6506 msgid "Lucas, George"
6509 #. type: Content of: <book><chapter><sect1><blockquote><orderedlist><listitem><para>
6510 #: freeculture.xml:4948
6512 "I probably never should have asked Matt Groening in the first place. But I "
6513 "knew (at least from folklore) that Fox had a history of tracking down and "
6514 "stopping unlicensed <citetitle>Simpsons</citetitle> usage, just as George "
6515 "Lucas had a very high profile litigating <citetitle>Star Wars</citetitle> "
6516 "usage. So I decided to play by the book, thinking that we would be granted "
6517 "free or cheap license to four seconds of <citetitle>Simpsons</citetitle>. As "
6518 "a documentary producer working to exhaustion on a shoestring, the last thing "
6519 "I wanted was to risk legal trouble, even nuisance legal trouble, and even to "
6520 "defend a principle. <placeholder type=\"indexterm\" id=\"0\"/>"
6525 #. type: Content of: <book><chapter><sect1><blockquote><orderedlist><listitem><para>
6526 #: freeculture.xml:4961
6528 "I did, in fact, speak with one of your colleagues at Stanford Law School "
6529 ". . . who confirmed that it was fair use. He also confirmed that Fox would "
6530 "\"depose and litigate you to within an inch of your life,\" regardless of "
6531 "the merits of my claim. He made clear that it would boil down to who had the "
6532 "bigger legal department and the deeper pockets, me or them."
6536 #. type: Content of: <book><chapter><sect1><blockquote><orderedlist><listitem><para>
6537 #: freeculture.xml:4971
6539 "The question of fair use usually comes up at the end of the project, when we "
6540 "are up against a release deadline and out of money."
6543 #. type: Content of: <book><chapter><sect1><para>
6544 #: freeculture.xml:4978
6546 "In theory, fair use means you need no permission. The theory therefore "
6547 "supports free culture and insulates against a permission culture. But in "
6548 "practice, fair use functions very differently. The fuzzy lines of the law, "
6549 "tied to the extraordinary liability if lines are crossed, means that the "
6550 "effective fair use for many types of creators is slight. The law has the "
6551 "right aim; practice has defeated the aim."
6554 #. type: Content of: <book><chapter><sect1><para>
6555 #: freeculture.xml:4986
6557 "This practice shows just how far the law has come from its "
6558 "eighteenth-century roots. The law was born as a shield to protect "
6559 "publishers' profits against the unfair competition of a pirate. It has "
6560 "matured into a sword that interferes with any use, transformative or not."
6563 #. type: Content of: <book><chapter><sect1><title>
6564 #: freeculture.xml:4995
6565 msgid "CHAPTER EIGHT: Transformers"
6568 #. type: Content of: <book><chapter><sect1><indexterm><primary>
6569 #: freeculture.xml:4996
6573 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
6574 #: freeculture.xml:4997 freeculture.xml:5005 freeculture.xml:5016 freeculture.xml:5031 freeculture.xml:5040 freeculture.xml:5045 freeculture.xml:5097 freeculture.xml:5113 freeculture.xml:5136 freeculture.xml:5199 freeculture.xml:9551
6578 #. type: Content of: <book><chapter><sect1><para>
6579 #: freeculture.xml:4999
6581 "In 1993, Alex Alben was a lawyer working at Starwave, Inc. Starwave was an "
6582 "innovative company founded by Microsoft cofounder Paul Allen to develop "
6583 "digital entertainment. Long before the Internet became popular, Starwave "
6584 "began investing in new technology for delivering entertainment in "
6585 "anticipation of the power of networks."
6588 #. type: Content of: <book><chapter><sect1><para>
6589 #: freeculture.xml:5007
6591 "Alben had a special interest in new technology. He was intrigued by the "
6592 "emerging market for CD-ROM technology—not to distribute film, but to "
6593 "do things with film that otherwise would be very difficult. In 1993, he "
6594 "launched an initiative to develop a product to build retrospectives on the "
6595 "work of particular actors. The first actor chosen was Clint Eastwood. The "
6596 "idea was to showcase all of the work of Eastwood, with clips from his films "
6597 "and interviews with figures important to his career."
6600 #. type: Content of: <book><chapter><sect1><para>
6601 #: freeculture.xml:5018
6603 "At that time, Eastwood had made more than fifty films, as an actor and as a "
6604 "director. Alben began with a series of interviews with Eastwood, asking him "
6605 "about his career. Because Starwave produced those interviews, it was free to "
6606 "include them on the CD."
6610 #. type: Content of: <book><chapter><sect1><para>
6611 #: freeculture.xml:5025
6613 "That alone would not have made a very interesting product, so Starwave "
6614 "wanted to add content from the movies in Eastwood's career: posters, "
6615 "scripts, and other material relating to the films Eastwood made. Most of his "
6616 "career was spent at Warner Brothers, and so it was relatively easy to get "
6617 "permission for that content."
6620 #. type: Content of: <book><chapter><sect1><para>
6621 #: freeculture.xml:5033
6623 "Then Alben and his team decided to include actual film clips. \"Our goal was "
6624 "that we were going to have a clip from every one of Eastwood's films,\" "
6625 "Alben told me. It was here that the problem arose. \"No one had ever really "
6626 "done this before,\" Alben explained. \"No one had ever tried to do this in "
6627 "the context of an artistic look at an actor's career.\""
6630 #. type: Content of: <book><chapter><sect1><para>
6631 #: freeculture.xml:5042
6633 "Alben brought the idea to Michael Slade, the CEO of Starwave. Slade asked, "
6634 "\"Well, what will it take?\""
6637 #. type: Content of: <book><chapter><sect1><para><footnote><para><indexterm><primary>
6638 #: freeculture.xml:5058
6642 #. type: Content of: <book><chapter><sect1><para><footnote><para><indexterm><secondary>
6643 #: freeculture.xml:5059
6644 msgid "publicity rights on images of"
6647 #. type: Content of: <book><chapter><sect1><para><footnote><para>
6648 #: freeculture.xml:5053
6650 "Technically, the rights that Alben had to clear were mainly those of "
6651 "publicity—rights an artist has to control the commercial exploitation "
6652 "of his image. But these rights, too, burden \"Rip, Mix, Burn\" creativity, "
6653 "as this chapter evinces. <placeholder type=\"indexterm\" id=\"0\"/>"
6656 #. type: Content of: <book><chapter><sect1><para>
6657 #: freeculture.xml:5047
6659 "Alben replied, \"Well, we're going to have to clear rights from everyone who "
6660 "appears in these films, and the music and everything else that we want to "
6661 "use in these film clips.\" Slade said, \"Great! Go for it.\"<placeholder "
6662 "type=\"footnote\" id=\"0\"/>"
6665 #. type: Content of: <book><chapter><sect1><para>
6666 #: freeculture.xml:5064
6668 "The problem was that neither Alben nor Slade had any idea what clearing "
6669 "those rights would mean. Every actor in each of the films could have a claim "
6670 "to royalties for the reuse of that film. But CD- ROMs had not been specified "
6671 "in the contracts for the actors, so there was no clear way to know just what "
6672 "Starwave was to do."
6675 #. type: Content of: <book><chapter><sect1><para>
6676 #: freeculture.xml:5071
6678 "I asked Alben how he dealt with the problem. With an obvious pride in his "
6679 "resourcefulness that obscured the obvious bizarreness of his tale, Alben "
6680 "recounted just what they did:"
6683 #. type: Content of: <book><chapter><sect1><blockquote><para>
6684 #: freeculture.xml:5077
6686 "So we very mechanically went about looking up the film clips. We made some "
6687 "artistic decisions about what film clips to include—of course we were "
6688 "going to use the \"Make my day\" clip from <citetitle>Dirty "
6689 "Harry</citetitle>. But you then need to get the guy on the ground who's "
6690 "wiggling under the gun and you need to get his permission. And then you "
6691 "have to decide what you are going to pay him."
6695 #. type: Content of: <book><chapter><sect1><blockquote><para>
6696 #: freeculture.xml:5086
6698 "We decided that it would be fair if we offered them the dayplayer rate for "
6699 "the right to reuse that performance. We're talking about a clip of less than "
6700 "a minute, but to reuse that performance in the CD-ROM the rate at the time "
6701 "was about $600. So we had to identify the people—some of them were "
6702 "hard to identify because in Eastwood movies you can't tell who's the guy "
6703 "crashing through the glass—is it the actor or is it the stuntman? And "
6704 "then we just, we put together a team, my assistant and some others, and we "
6705 "just started calling people."
6708 #. type: Content of: <book><chapter><sect1><para>
6709 #: freeculture.xml:5099
6711 "Some actors were glad to help—Donald Sutherland, for example, followed "
6712 "up himself to be sure that the rights had been cleared. Others were "
6713 "dumbfounded at their good fortune. Alben would ask, \"Hey, can I pay you "
6714 "$600 or maybe if you were in two films, you know, $1,200?\" And they would "
6715 "say, \"Are you for real? Hey, I'd love to get $1,200.\" And some of course "
6716 "were a bit difficult (estranged ex-wives, in particular). But eventually, "
6717 "Alben and his team had cleared the rights to this retrospective CD-ROM on "
6718 "Clint Eastwood's career."
6721 #. type: Content of: <book><chapter><sect1><para>
6722 #: freeculture.xml:5110
6724 "It was one <emphasis>year</emphasis> later—\"and even then we weren't "
6725 "sure whether we were totally in the clear.\""
6728 #. type: Content of: <book><chapter><sect1><para>
6729 #: freeculture.xml:5115
6731 "Alben is proud of his work. The project was the first of its kind and the "
6732 "only time he knew of that a team had undertaken such a massive project for "
6733 "the purpose of releasing a retrospective."
6736 #. type: Content of: <book><chapter><sect1><blockquote><para>
6737 #: freeculture.xml:5121
6739 "Everyone thought it would be too hard. Everyone just threw up their hands "
6740 "and said, \"Oh, my gosh, a film, it's so many copyrights, there's the music, "
6741 "there's the screenplay, there's the director, there's the actors.\" But we "
6742 "just broke it down. We just put it into its constituent parts and said, "
6743 "\"Okay, there's this many actors, this many directors, . . . this many "
6744 "musicians,\" and we just went at it very systematically and cleared the "
6749 #. type: Content of: <book><chapter><sect1><para>
6750 #: freeculture.xml:5133
6752 "And no doubt, the product itself was exceptionally good. Eastwood loved it, "
6753 "and it sold very well."
6756 #. type: Content of: <book><chapter><sect1><indexterm><primary>
6757 #: freeculture.xml:5137
6758 msgid "Drucker, Peter"
6762 #. type: Content of: <book><chapter><sect1><para><footnote><para>
6763 #: freeculture.xml:5145
6765 "U.S. Department of Commerce Office of Acquisition Management, "
6766 "<citetitle>Seven Steps to Performance-Based Services "
6767 "Acquisition</citetitle>, available at <ulink "
6768 "url=\"http://free-culture.cc/notes/\">link #22</ulink>."
6771 #. type: Content of: <book><chapter><sect1><para>
6772 #: freeculture.xml:5139
6774 "But I pressed Alben about how weird it seems that it would have to take a "
6775 "year's work simply to clear rights. No doubt Alben had done this "
6776 "efficiently, but as Peter Drucker has famously quipped, \"There is nothing "
6777 "so useless as doing efficiently that which should not be done at "
6778 "all.\"<placeholder type=\"footnote\" id=\"0\"/> Did it make sense, I asked "
6779 "Alben, that this is the way a new work has to be made?"
6782 #. type: Content of: <book><chapter><sect1><para>
6783 #: freeculture.xml:5153
6785 "For, as he acknowledged, \"very few . . . have the time and resources, and "
6786 "the will to do this,\" and thus, very few such works would ever be "
6787 "made. Does it make sense, I asked him, from the standpoint of what anybody "
6788 "really thought they were ever giving rights for originally, that you would "
6789 "have to go clear rights for these kinds of clips?"
6792 #. type: Content of: <book><chapter><sect1><blockquote><para>
6793 #: freeculture.xml:5161
6795 "I don't think so. When an actor renders a performance in a movie, he or she "
6796 "gets paid very well. . . . And then when 30 seconds of that performance is "
6797 "used in a new product that is a retrospective of somebody's career, I don't "
6798 "think that that person . . . should be compensated for that."
6801 #. type: Content of: <book><chapter><sect1><para>
6802 #: freeculture.xml:5169
6804 "Or at least, is this <emphasis>how</emphasis> the artist should be "
6805 "compensated? Would it make sense, I asked, for there to be some kind of "
6806 "statutory license that someone could pay and be free to make derivative use "
6807 "of clips like this? Did it really make sense that a follow-on creator would "
6808 "have to track down every artist, actor, director, musician, and get explicit "
6809 "permission from each? Wouldn't a lot more be created if the legal part of "
6810 "the creative process could be made to be more clean?"
6814 #. type: Content of: <book><chapter><sect1><blockquote><para>
6815 #: freeculture.xml:5180
6817 "Absolutely. I think that if there were some fair-licensing "
6818 "mechanism—where you weren't subject to hold-ups and you weren't "
6819 "subject to estranged former spouses—you'd see a lot more of this work, "
6820 "because it wouldn't be so daunting to try to put together a retrospective of "
6821 "someone's career and meaningfully illustrate it with lots of media from that "
6822 "person's career. You'd build in a cost as the producer of one of these "
6823 "things. You'd build in a cost of paying X dollars to the talent that "
6824 "performed. But it would be a known cost. That's the thing that trips "
6825 "everybody up and makes this kind of product hard to get off the ground. If "
6826 "you knew I have a hundred minutes of film in this product and it's going to "
6827 "cost me X, then you build your budget around it, and you can get investments "
6828 "and everything else that you need to produce it. But if you say, \"Oh, I "
6829 "want a hundred minutes of something and I have no idea what it's going to "
6830 "cost me, and a certain number of people are going to hold me up for money,\" "
6831 "then it becomes difficult to put one of these things together."
6834 #. type: Content of: <book><chapter><sect1><para>
6835 #: freeculture.xml:5201
6837 "Alben worked for a big company. His company was backed by some of the "
6838 "richest investors in the world. He therefore had authority and access that "
6839 "the average Web designer would not have. So if it took him a year, how long "
6840 "would it take someone else? And how much creativity is never made just "
6841 "because the costs of clearing the rights are so high? These costs are the "
6842 "burdens of a kind of regulation. Put on a Republican hat for a moment, and "
6843 "get angry for a bit. The government defines the scope of these rights, and "
6844 "the scope defined determines how much it's going to cost to negotiate "
6845 "them. (Remember the idea that land runs to the heavens, and imagine the "
6846 "pilot purchasing flythrough rights as he negotiates to fly from Los Angeles "
6847 "to San Francisco.) These rights might well have once made sense; but as "
6848 "circumstances change, they make no sense at all. Or at least, a "
6849 "well-trained, regulationminimizing Republican should look at the rights and "
6850 "ask, \"Does this still make sense?\""
6854 #. type: Content of: <book><chapter><sect1><para>
6855 #: freeculture.xml:5218
6857 "I've seen the flash of recognition when people get this point, but only a "
6858 "few times. The first was at a conference of federal judges in California. "
6859 "The judges were gathered to discuss the emerging topic of cyber-law. I was "
6860 "asked to be on the panel. Harvey Saferstein, a well-respected lawyer from an "
6861 "L.A. firm, introduced the panel with a video that he and a friend, Robert "
6862 "Fairbank, had produced."
6865 #. type: Content of: <book><chapter><sect1><para>
6866 #: freeculture.xml:5228
6868 "The video was a brilliant collage of film from every period in the twentieth "
6869 "century, all framed around the idea of a <citetitle>60 Minutes</citetitle> "
6870 "episode. The execution was perfect, down to the sixty-minute stopwatch. The "
6871 "judges loved every minute of it."
6874 #. type: Content of: <book><chapter><sect1><indexterm><primary>
6875 #: freeculture.xml:5233
6876 msgid "Nimmer, David"
6879 #. type: Content of: <book><chapter><sect1><para>
6880 #: freeculture.xml:5235
6882 "When the lights came up, I looked over to my copanelist, David Nimmer, "
6883 "perhaps the leading copyright scholar and practitioner in the nation. He had "
6884 "an astonished look on his face, as he peered across the room of over 250 "
6885 "well-entertained judges. Taking an ominous tone, he began his talk with a "
6886 "question: \"Do you know how many federal laws were just violated in this "
6890 #. type: Content of: <book><chapter><sect1><indexterm><primary>
6891 #: freeculture.xml:5242
6892 msgid "Boies, David"
6895 #. type: Content of: <book><chapter><sect1><para>
6896 #: freeculture.xml:5244
6898 "For of course, the two brilliantly talented creators who made this film "
6899 "hadn't done what Alben did. They hadn't spent a year clearing the rights to "
6900 "these clips; technically, what they had done violated the law. Of course, "
6901 "it wasn't as if they or anyone were going to be prosecuted for this "
6902 "violation (the presence of 250 judges and a gaggle of federal marshals "
6903 "notwithstanding). But Nimmer was making an important point: A year before "
6904 "anyone would have heard of the word Napster, and two years before another "
6905 "member of our panel, David Boies, would defend Napster before the Ninth "
6906 "Circuit Court of Appeals, Nimmer was trying to get the judges to see that "
6907 "the law would not be friendly to the capacities that this technology would "
6908 "enable. Technology means you can now do amazing things easily; but you "
6909 "couldn't easily do them legally."
6912 #. type: Content of: <book><chapter><sect1><para>
6913 #: freeculture.xml:5259
6915 "We live in a \"cut and paste\" culture enabled by technology. Anyone "
6916 "building a presentation knows the extraordinary freedom that the cut and "
6917 "paste architecture of the Internet created—in a second you can find "
6918 "just about any image you want; in another second, you can have it planted in "
6919 "your presentation."
6922 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6923 #: freeculture.xml:5275
6927 #. type: Content of: <book><chapter><sect1><para>
6928 #: freeculture.xml:5266
6930 "But presentations are just a tiny beginning. Using the Internet and its "
6931 "archives, musicians are able to string together mixes of sound never before "
6932 "imagined; filmmakers are able to build movies out of clips on computers "
6933 "around the world. An extraordinary site in Sweden takes images of "
6934 "politicians and blends them with music to create biting political "
6935 "commentary. A site called Camp Chaos has produced some of the most biting "
6936 "criticism of the record industry that there is through the mixing of Flash! "
6937 "and music. <placeholder type=\"indexterm\" id=\"0\"/>"
6940 #. type: Content of: <book><chapter><sect1><para>
6941 #: freeculture.xml:5278
6943 "All of these creations are technically illegal. Even if the creators wanted "
6944 "to be \"legal,\" the cost of complying with the law is impossibly "
6945 "high. Therefore, for the law-abiding sorts, a wealth of creativity is never "
6946 "made. And for that part that is made, if it doesn't follow the clearance "
6947 "rules, it doesn't get released."
6950 #. type: Content of: <book><chapter><sect1><para>
6951 #: freeculture.xml:5285
6953 "To some, these stories suggest a solution: Let's alter the mix of rights so "
6954 "that people are free to build upon our culture. Free to add or mix as they "
6955 "see fit. We could even make this change without necessarily requiring that "
6956 "the \"free\" use be free as in \"free beer.\" Instead, the system could "
6957 "simply make it easy for follow-on creators to compensate artists without "
6958 "requiring an army of lawyers to come along: a rule, for example, that says "
6959 "\"the royalty owed the copyright owner of an unregistered work for the "
6960 "derivative reuse of his work will be a flat 1 percent of net revenues, to be "
6961 "held in escrow for the copyright owner.\" Under this rule, the copyright "
6962 "owner could benefit from some royalty, but he would not have the benefit of "
6963 "a full property right (meaning the right to name his own price) unless he "
6964 "registers the work."
6967 #. type: Content of: <book><chapter><sect1><para>
6968 #: freeculture.xml:5300
6970 "Who could possibly object to this? And what reason would there be for "
6971 "objecting? We're talking about work that is not now being made; which if "
6972 "made, under this plan, would produce new income for artists. What reason "
6973 "would anyone have to oppose it?"
6977 #. type: Content of: <book><chapter><sect1><para>
6978 #: freeculture.xml:5306
6980 "In February 2003, DreamWorks studios announced an agreement with Mike Myers, "
6981 "the comic genius of <citetitle>Saturday Night Live</citetitle> and Austin "
6982 "Powers. According to the announcement, Myers and Dream-Works would work "
6983 "together to form a \"unique filmmaking pact.\" Under the agreement, "
6984 "DreamWorks \"will acquire the rights to existing motion picture hits and "
6985 "classics, write new storylines and—with the use of stateof-the-art "
6986 "digital technology—insert Myers and other actors into the film, "
6987 "thereby creating an entirely new piece of entertainment.\""
6990 #. type: Content of: <book><chapter><sect1><para>
6991 #: freeculture.xml:5318
6993 "The announcement called this \"film sampling.\" As Myers explained, \"Film "
6994 "Sampling is an exciting way to put an original spin on existing films and "
6995 "allow audiences to see old movies in a new light. Rap artists have been "
6996 "doing this for years with music and now we are able to take that same "
6997 "concept and apply it to film.\" Steven Spielberg is quoted as saying, \"If "
6998 "anyone can create a way to bring old films to new audiences, it is Mike.\""
7001 #. type: Content of: <book><chapter><sect1><para>
7002 #: freeculture.xml:5327
7004 "Spielberg is right. Film sampling by Myers will be brilliant. But if you "
7005 "don't think about it, you might miss the truly astonishing point about this "
7006 "announcement. As the vast majority of our film heritage remains under "
7007 "copyright, the real meaning of the DreamWorks announcement is just this: It "
7008 "is Mike Myers and only Mike Myers who is free to sample. Any general freedom "
7009 "to build upon the film archive of our culture, a freedom in other contexts "
7010 "presumed for us all, is now a privilege reserved for the funny and "
7011 "famous—and presumably rich."
7014 #. type: Content of: <book><chapter><sect1><para>
7015 #: freeculture.xml:5337
7017 "This privilege becomes reserved for two sorts of reasons. The first "
7018 "continues the story of the last chapter: the vagueness of \"fair use.\" Much "
7019 "of \"sampling\" should be considered \"fair use.\" But few would rely upon "
7020 "so weak a doctrine to create. That leads to the second reason that the "
7021 "privilege is reserved for the few: The costs of negotiating the legal rights "
7022 "for the creative reuse of content are astronomically high. These costs "
7023 "mirror the costs with fair use: You either pay a lawyer to defend your fair "
7024 "use rights or pay a lawyer to track down permissions so you don't have to "
7025 "rely upon fair use rights. Either way, the creative process is a process of "
7026 "paying lawyers—again a privilege, or perhaps a curse, reserved for the "
7030 #. type: Content of: <book><chapter><sect1><title>
7031 #: freeculture.xml:5352
7032 msgid "CHAPTER NINE: Collectors"
7035 #. type: Content of: <book><chapter><sect1><para>
7036 #: freeculture.xml:5354
7038 "In April 1996, millions of \"bots\"—computer codes designed to "
7039 "\"spider,\" or automatically search the Internet and copy "
7040 "content—began running across the Net. Page by page, these bots copied "
7041 "Internet-based information onto a small set of computers located in a "
7042 "basement in San Francisco's Presidio. Once the bots finished the whole of "
7043 "the Internet, they started again. Over and over again, once every two "
7044 "months, these bits of code took copies of the Internet and stored them."
7047 #. type: Content of: <book><chapter><sect1><para>
7048 #: freeculture.xml:5363
7050 "By October 2001, the bots had collected more than five years of copies. And "
7051 "at a small announcement in Berkeley, California, the archive that these "
7052 "copies created, the Internet Archive, was opened to the world. Using a "
7053 "technology called \"the Way Back Machine,\" you could enter a Web page, and "
7054 "see all of its copies going back to 1996, as well as when those pages "
7058 #. type: Content of: <book><chapter><sect1><para>
7059 #: freeculture.xml:5371
7061 "This is the thing about the Internet that Orwell would have appreciated. In "
7062 "the dystopia described in <citetitle>1984</citetitle>, old newspapers were "
7063 "constantly updated to assure that the current view of the world, approved of "
7064 "by the government, was not contradicted by previous news reports."
7068 #. type: Content of: <book><chapter><sect1><para>
7069 #: freeculture.xml:5379
7071 "Thousands of workers constantly reedited the past, meaning there was no way "
7072 "ever to know whether the story you were reading today was the story that was "
7073 "printed on the date published on the paper."
7076 #. type: Content of: <book><chapter><sect1><para>
7077 #: freeculture.xml:5384
7079 "It's the same with the Internet. If you go to a Web page today, there's no "
7080 "way for you to know whether the content you are reading is the same as the "
7081 "content you read before. The page may seem the same, but the content could "
7082 "easily be different. The Internet is Orwell's library—constantly "
7083 "updated, without any reliable memory."
7087 #. type: Content of: <book><chapter><sect1><para><footnote><para>
7088 #: freeculture.xml:5397
7090 "The temptations remain, however. Brewster Kahle reports that the White House "
7091 "changes its own press releases without notice. A May 13, 2003, press release "
7092 "stated, \"Combat Operations in Iraq Have Ended.\" That was later changed, "
7093 "without notice, to \"Major Combat Operations in Iraq Have Ended.\" E-mail "
7094 "from Brewster Kahle, 1 December 2003."
7097 #. type: Content of: <book><chapter><sect1><para>
7098 #: freeculture.xml:5391
7100 "Until the Way Back Machine, at least. With the Way Back Machine, and the "
7101 "Internet Archive underlying it, you can see what the Internet was. You have "
7102 "the power to see what you remember. More importantly, perhaps, you also have "
7103 "the power to find what you don't remember and what others might prefer you "
7104 "forget.<placeholder type=\"footnote\" id=\"0\"/>"
7107 #. type: Content of: <book><chapter><sect1><para>
7108 #: freeculture.xml:5405
7110 "We take it for granted that we can go back to see what we remember "
7111 "reading. Think about newspapers. If you wanted to study the reaction of your "
7112 "hometown newspaper to the race riots in Watts in 1965, or to Bull Connor's "
7113 "water cannon in 1963, you could go to your public library and look at the "
7114 "newspapers. Those papers probably exist on microfiche. If you're lucky, they "
7115 "exist in paper, too. Either way, you are free, using a library, to go back "
7116 "and remember—not just what it is convenient to remember, but remember "
7117 "something close to the truth."
7120 #. type: Content of: <book><chapter><sect1><para>
7121 #: freeculture.xml:5416
7123 "It is said that those who fail to remember history are doomed to repeat "
7124 "it. That's not quite correct. We <emphasis>all</emphasis> forget "
7125 "history. The key is whether we have a way to go back to rediscover what we "
7126 "forget. More directly, the key is whether an objective past can keep us "
7127 "honest. Libraries help do that, by collecting content and keeping it, for "
7128 "schoolchildren, for researchers, for grandma. A free society presumes this "
7133 #. type: Content of: <book><chapter><sect1><para>
7134 #: freeculture.xml:5425
7136 "The Internet was an exception to this presumption. Until the Internet "
7137 "Archive, there was no way to go back. The Internet was the quintessentially "
7138 "transitory medium. And yet, as it becomes more important in forming and "
7139 "reforming society, it becomes more and more important to maintain in some "
7140 "historical form. It's just bizarre to think that we have scads of archives "
7141 "of newspapers from tiny towns around the world, yet there is but one copy of "
7142 "the Internet—the one kept by the Internet Archive."
7145 #. type: Content of: <book><chapter><sect1><para>
7146 #: freeculture.xml:5436
7148 "Brewster Kahle is the founder of the Internet Archive. He was a very "
7149 "successful Internet entrepreneur after he was a successful computer "
7150 "researcher. In the 1990s, Kahle decided he had had enough business "
7151 "success. It was time to become a different kind of success. So he launched "
7152 "a series of projects designed to archive human knowledge. The Internet "
7153 "Archive was just the first of the projects of this Andrew Carnegie of the "
7154 "Internet. By December of 2002, the archive had over 10 billion pages, and it "
7155 "was growing at about a billion pages a month."
7158 #. type: Content of: <book><chapter><sect1><para>
7159 #: freeculture.xml:5446
7161 "The Way Back Machine is the largest archive of human knowledge in human "
7162 "history. At the end of 2002, it held \"two hundred and thirty terabytes of "
7163 "material\"—and was \"ten times larger than the Library of Congress.\" "
7164 "And this was just the first of the archives that Kahle set out to build. In "
7165 "addition to the Internet Archive, Kahle has been constructing the Television "
7166 "Archive. Television, it turns out, is even more ephemeral than the "
7167 "Internet. While much of twentieth-century culture was constructed through "
7168 "television, only a tiny proportion of that culture is available for anyone "
7169 "to see today. Three hours of news are recorded each evening by Vanderbilt "
7170 "University—thanks to a specific exemption in the copyright law. That "
7171 "content is indexed, and is available to scholars for a very low fee. \"But "
7172 "other than that, [television] is almost unavailable,\" Kahle told me. \"If "
7173 "you were Barbara Walters you could get access to [the archives], but if you "
7174 "are just a graduate student?\" As Kahle put it,"
7178 #. type: Content of: <book><chapter><sect1><blockquote><para>
7179 #: freeculture.xml:5464
7181 "Do you remember when Dan Quayle was interacting with Murphy Brown? Remember "
7182 "that back and forth surreal experience of a politician interacting with a "
7183 "fictional television character? If you were a graduate student wanting to "
7184 "study that, and you wanted to get those original back and forth exchanges "
7185 "between the two, the <citetitle>60 Minutes</citetitle> episode that came out "
7186 "after it . . . it would be almost impossible. . . . Those materials are "
7187 "almost unfindable. . . ."
7190 #. type: Content of: <book><chapter><sect1><para>
7191 #: freeculture.xml:5476
7193 "Why is that? Why is it that the part of our culture that is recorded in "
7194 "newspapers remains perpetually accessible, while the part that is recorded "
7195 "on videotape is not? How is it that we've created a world where researchers "
7196 "trying to understand the effect of media on nineteenthcentury America will "
7197 "have an easier time than researchers trying to understand the effect of "
7198 "media on twentieth-century America?"
7201 #. type: Content of: <book><chapter><sect1><para>
7202 #: freeculture.xml:5484
7204 "In part, this is because of the law. Early in American copyright law, "
7205 "copyright owners were required to deposit copies of their work in "
7206 "libraries. These copies were intended both to facilitate the spread of "
7207 "knowledge and to assure that a copy of the work would be around once the "
7208 "copyright expired, so that others might access and copy the work."
7212 #. type: Content of: <book><chapter><sect1><para><footnote><para>
7213 #: freeculture.xml:5501
7215 "Doug Herrick, \"Toward a National Film Collection: Motion Pictures at the "
7216 "Library of Congress,\" <citetitle>Film Library Quarterly</citetitle> 13 "
7217 "nos. 2–3 (1980): 5; Anthony Slide, <citetitle>Nitrate Won't Wait: A "
7218 "History of Film Preservation in the United States</citetitle> ( Jefferson, "
7219 "N.C.: McFarland & Co., 1992), 36."
7222 #. type: Content of: <book><chapter><sect1><para>
7223 #: freeculture.xml:5492
7225 "These rules applied to film as well. But in 1915, the Library of Congress "
7226 "made an exception for film. Film could be copyrighted so long as such "
7227 "deposits were made. But the filmmaker was then allowed to borrow back the "
7228 "deposits—for an unlimited time at no cost. In 1915 alone, there were "
7229 "more than 5,475 films deposited and \"borrowed back.\" Thus, when the "
7230 "copyrights to films expire, there is no copy held by any library. The copy "
7231 "exists—if it exists at all—in the library archive of the film "
7232 "company.<placeholder type=\"footnote\" id=\"0\"/>"
7235 #. type: Content of: <book><chapter><sect1><para>
7236 #: freeculture.xml:5509
7238 "The same is generally true about television. Television broadcasts were "
7239 "originally not copyrighted—there was no way to capture the broadcasts, "
7240 "so there was no fear of \"theft.\" But as technology enabled capturing, "
7241 "broadcasters relied increasingly upon the law. The law required they make a "
7242 "copy of each broadcast for the work to be \"copyrighted.\" But those copies "
7243 "were simply kept by the broadcasters. No library had any right to them; the "
7244 "government didn't demand them. The content of this part of American culture "
7245 "is practically invisible to anyone who would look."
7249 #. type: Content of: <book><chapter><sect1><para>
7250 #: freeculture.xml:5520
7252 "Kahle was eager to correct this. Before September 11, 2001, he and his "
7253 "allies had started capturing television. They selected twenty stations from "
7254 "around the world and hit the Record button. After September 11, Kahle, "
7255 "working with dozens of others, selected twenty stations from around the "
7256 "world and, beginning October 11, 2001, made their coverage during the week "
7257 "of September 11 available free on-line. Anyone could see how news reports "
7258 "from around the world covered the events of that day."
7261 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7262 #: freeculture.xml:5547
7263 msgid "Movie Archive"
7266 #. type: Content of: <book><chapter><sect1><para>
7267 #: freeculture.xml:5531
7269 "Kahle had the same idea with film. Working with Rick Prelinger, whose "
7270 "archive of film includes close to 45,000 \"ephemeral films\" (meaning films "
7271 "other than Hollywood movies, films that were never copyrighted), Kahle "
7272 "established the Movie Archive. Prelinger let Kahle digitize 1,300 films in "
7273 "this archive and post those films on the Internet to be downloaded for "
7274 "free. Prelinger's is a for-profit company. It sells copies of these films as "
7275 "stock footage. What he has discovered is that after he made a significant "
7276 "chunk available for free, his stock footage sales went up "
7277 "dramatically. People could easily find the material they wanted to use. Some "
7278 "downloaded that material and made films on their own. Others purchased "
7279 "copies to enable other films to be made. Either way, the archive enabled "
7280 "access to this important part of our culture. Want to see a copy of the "
7281 "\"Duck and Cover\" film that instructed children how to save themselves in "
7282 "the middle of nuclear attack? Go to archive.org, and you can download the "
7283 "film in a few minutes—for free. <placeholder type=\"indexterm\" "
7287 #. type: Content of: <book><chapter><sect1><para>
7288 #: freeculture.xml:5550
7290 "Here again, Kahle is providing access to a part of our culture that we "
7291 "otherwise could not get easily, if at all. It is yet another part of what "
7292 "defines the twentieth century that we have lost to history. The law doesn't "
7293 "require these copies to be kept by anyone, or to be deposited in an archive "
7294 "by anyone. Therefore, there is no simple way to find them."
7297 #. type: Content of: <book><chapter><sect1><para>
7298 #: freeculture.xml:5558
7300 "The key here is access, not price. Kahle wants to enable free access to this "
7301 "content, but he also wants to enable others to sell access to it. His aim is "
7302 "to ensure competition in access to this important part of our culture. Not "
7303 "during the commercial life of a bit of creative property, but during a "
7304 "second life that all creative property has—a noncommercial life."
7308 #. type: Content of: <book><chapter><sect1><para>
7309 #: freeculture.xml:5566
7311 "For here is an idea that we should more clearly recognize. Every bit of "
7312 "creative property goes through different \"lives.\" In its first life, if "
7313 "the creator is lucky, the content is sold. In such cases the commercial "
7314 "market is successful for the creator. The vast majority of creative property "
7315 "doesn't enjoy such success, but some clearly does. For that content, "
7316 "commercial life is extremely important. Without this commercial market, "
7317 "there would be, many argue, much less creativity."
7320 #. type: Content of: <book><chapter><sect1><para>
7321 #: freeculture.xml:5578
7323 "After the commercial life of creative property has ended, our tradition has "
7324 "always supported a second life as well. A newspaper delivers the news every "
7325 "day to the doorsteps of America. The very next day, it is used to wrap fish "
7326 "or to fill boxes with fragile gifts or to build an archive of knowledge "
7327 "about our history. In this second life, the content can continue to inform "
7328 "even if that information is no longer sold."
7332 #. type: Content of: <book><chapter><sect1><para><footnote><para>
7333 #: freeculture.xml:5590
7335 "Dave Barns, \"Fledgling Career in Antique Books: Woodstock Landlord, Bar "
7336 "Owner Starts a New Chapter by Adopting Business,\" <citetitle>Chicago "
7337 "Tribune</citetitle>, 5 September 1997, at Metro Lake 1L. Of books published "
7338 "between 1927 and 1946, only 2.2 percent were in print in 2002. R. Anthony "
7339 "Reese, \"The First Sale Doctrine in the Era of Digital Networks,\" "
7340 "<citetitle>Boston College Law Review</citetitle> 44 (2003): 593 n. 51."
7343 #. type: Content of: <book><chapter><sect1><para>
7344 #: freeculture.xml:5587
7346 "The same has always been true about books. A book goes out of print very "
7347 "quickly (the average today is after about a year<placeholder "
7348 "type=\"footnote\" id=\"0\"/>). After it is out of print, it can be sold in "
7349 "used book stores without the copyright owner getting anything and stored in "
7350 "libraries, where many get to read the book, also for free. Used book stores "
7351 "and libraries are thus the second life of a book. That second life is "
7352 "extremely important to the spread and stability of culture."
7355 #. type: Content of: <book><chapter><sect1><para>
7356 #: freeculture.xml:5604
7358 "Yet increasingly, any assumption about a stable second life for creative "
7359 "property does not hold true with the most important components of popular "
7360 "culture in the twentieth and twenty-first centuries. For "
7361 "these—television, movies, music, radio, the Internet—there is no "
7362 "guarantee of a second life. For these sorts of culture, it is as if we've "
7363 "replaced libraries with Barnes & Noble superstores. With this culture, "
7364 "what's accessible is nothing but what a certain limited market demands. "
7365 "Beyond that, culture disappears."
7369 #. type: Content of: <book><chapter><sect1><para>
7370 #: freeculture.xml:5615
7372 "For most of the twentieth century, it was economics that made this so. It "
7373 "would have been insanely expensive to collect and make accessible all "
7374 "television and film and music: The cost of analog copies is extraordinarily "
7375 "high. So even though the law in principle would have restricted the ability "
7376 "of a Brewster Kahle to copy culture generally, the real restriction was "
7377 "economics. The market made it impossibly difficult to do anything about this "
7378 "ephemeral culture; the law had little practical effect."
7381 #. type: Content of: <book><chapter><sect1><para>
7382 #: freeculture.xml:5627
7384 "Perhaps the single most important feature of the digital revolution is that "
7385 "for the first time since the Library of Alexandria, it is feasible to "
7386 "imagine constructing archives that hold all culture produced or distributed "
7387 "publicly. Technology makes it possible to imagine an archive of all books "
7388 "published, and increasingly makes it possible to imagine an archive of all "
7389 "moving images and sound."
7392 #. type: Content of: <book><chapter><sect1><para>
7393 #: freeculture.xml:5635
7395 "The scale of this potential archive is something we've never imagined "
7396 "before. The Brewster Kahles of our history have dreamed about it; but we are "
7397 "for the first time at a point where that dream is possible. As Kahle "
7401 #. type: Content of: <book><chapter><sect1><blockquote><para>
7402 #: freeculture.xml:5642
7404 "It looks like there's about two to three million recordings of music. "
7405 "Ever. There are about a hundred thousand theatrical releases of movies, "
7406 ". . . and about one to two million movies [distributed] during the twentieth "
7407 "century. There are about twenty-six million different titles of books. All "
7408 "of these would fit on computers that would fit in this room and be able to "
7409 "be afforded by a small company. So we're at a turning point in our "
7410 "history. Universal access is the goal. And the opportunity of leading a "
7411 "different life, based on this, is . . . thrilling. It could be one of the "
7412 "things humankind would be most proud of. Up there with the Library of "
7413 "Alexandria, putting a man on the moon, and the invention of the printing "
7418 #. type: Content of: <book><chapter><sect1><para>
7419 #: freeculture.xml:5656
7421 "Kahle is not the only librarian. The Internet Archive is not the only "
7422 "archive. But Kahle and the Internet Archive suggest what the future of "
7423 "libraries or archives could be. <emphasis>When</emphasis> the commercial "
7424 "life of creative property ends, I don't know. But it does. And whenever it "
7425 "does, Kahle and his archive hint at a world where this knowledge, and "
7426 "culture, remains perpetually available. Some will draw upon it to understand "
7427 "it; some to criticize it. Some will use it, as Walt Disney did, to re-create "
7428 "the past for the future. These technologies promise something that had "
7429 "become unimaginable for much of our past—a future "
7430 "<emphasis>for</emphasis> our past. The technology of digital arts could make "
7431 "the dream of the Library of Alexandria real again."
7434 #. type: Content of: <book><chapter><sect1><para>
7435 #: freeculture.xml:5671
7437 "Technologists have thus removed the economic costs of building such an "
7438 "archive. But lawyers' costs remain. For as much as we might like to call "
7439 "these \"archives,\" as warm as the idea of a \"library\" might seem, the "
7440 "\"content\" that is collected in these digital spaces is also someone's "
7441 "\"property.\" And the law of property restricts the freedoms that Kahle and "
7442 "others would exercise."
7445 #. type: Content of: <book><chapter><sect1><title>
7446 #: freeculture.xml:5681
7447 msgid "CHAPTER TEN: \"Property\""
7450 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7451 #: freeculture.xml:5690
7452 msgid "Johnson, Lyndon"
7455 #. type: Content of: <book><chapter><sect1><para>
7456 #: freeculture.xml:5683
7458 "Jack Valenti has been the president of the Motion Picture Association of "
7459 "America since 1966. He first came to Washington, D.C., with Lyndon Johnson's "
7460 "administration—literally. The famous picture of Johnson's swearing-in "
7461 "on Air Force One after the assassination of President Kennedy has Valenti in "
7462 "the background. In his almost forty years of running the MPAA, Valenti has "
7463 "established himself as perhaps the most prominent and effective lobbyist in "
7464 "Washington. <placeholder type=\"indexterm\" id=\"0\"/>"
7467 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7468 #: freeculture.xml:5703
7469 msgid "Disney, Inc."
7472 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7473 #: freeculture.xml:5704
7474 msgid "Sony Pictures Entertainment"
7477 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7478 #: freeculture.xml:5705
7482 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7483 #: freeculture.xml:5706
7484 msgid "Paramount Pictures"
7487 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7488 #: freeculture.xml:5707
7489 msgid "Twentieth Century Fox"
7492 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7493 #: freeculture.xml:5708
7494 msgid "Universal Pictures"
7497 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7498 #: freeculture.xml:5709
7499 msgid "Warner Brothers"
7502 #. type: Content of: <book><chapter><sect1><para>
7503 #: freeculture.xml:5693
7505 "The MPAA is the American branch of the international Motion Picture "
7506 "Association. It was formed in 1922 as a trade association whose goal was to "
7507 "defend American movies against increasing domestic criticism. The "
7508 "organization now represents not only filmmakers but producers and "
7509 "distributors of entertainment for television, video, and cable. Its board is "
7510 "made up of the chairmen and presidents of the seven major producers and "
7511 "distributors of motion picture and television programs in the United States: "
7512 "Walt Disney, Sony Pictures Entertainment, MGM, Paramount Pictures, Twentieth "
7513 "Century Fox, Universal Studios, and Warner Brothers. <placeholder "
7514 "type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/> "
7515 "<placeholder type=\"indexterm\" id=\"2\"/> <placeholder type=\"indexterm\" "
7516 "id=\"3\"/> <placeholder type=\"indexterm\" id=\"4\"/> <placeholder "
7517 "type=\"indexterm\" id=\"5\"/> <placeholder type=\"indexterm\" id=\"6\"/>"
7521 #. type: Content of: <book><chapter><sect1><para>
7522 #: freeculture.xml:5713
7524 "Valenti is only the third president of the MPAA. No president before him has "
7525 "had as much influence over that organization, or over Washington. As a "
7526 "Texan, Valenti has mastered the single most important political skill of a "
7527 "Southerner—the ability to appear simple and slow while hiding a "
7528 "lightning-fast intellect. To this day, Valenti plays the simple, humble "
7529 "man. But this Harvard MBA, and author of four books, who finished high "
7530 "school at the age of fifteen and flew more than fifty combat missions in "
7531 "World War II, is no Mr. Smith. When Valenti went to Washington, he mastered "
7532 "the city in a quintessentially Washingtonian way."
7535 #. type: Content of: <book><chapter><sect1><para>
7536 #: freeculture.xml:5725
7538 "In defending artistic liberty and the freedom of speech that our culture "
7539 "depends upon, the MPAA has done important good. In crafting the MPAA rating "
7540 "system, it has probably avoided a great deal of speech-regulating harm. But "
7541 "there is an aspect to the organization's mission that is both the most "
7542 "radical and the most important. This is the organization's effort, "
7543 "epitomized in Valenti's every act, to redefine the meaning of \"creative "
7547 #. type: Content of: <book><chapter><sect1><para>
7548 #: freeculture.xml:5734
7549 msgid "In 1982, Valenti's testimony to Congress captured the strategy perfectly:"
7553 #. type: Content of: <book><chapter><sect1><blockquote><para><footnote><para>
7554 #: freeculture.xml:5748
7556 "Home Recording of Copyrighted Works: Hearings on H.R. 4783, H.R. 4794, "
7557 "H.R. 4808, H.R. 5250, H.R. 5488, and H.R. 5705 Before the Subcommittee on "
7558 "Courts, Civil Liberties, and the Administration of Justice of the Committee "
7559 "on the Judiciary of the House of Representatives, 97th Cong., 2nd "
7560 "sess. (1982): 65 (testimony of Jack Valenti)."
7563 #. type: Content of: <book><chapter><sect1><blockquote><para>
7564 #: freeculture.xml:5739
7566 "No matter the lengthy arguments made, no matter the charges and the "
7567 "counter-charges, no matter the tumult and the shouting, reasonable men and "
7568 "women will keep returning to the fundamental issue, the central theme which "
7569 "animates this entire debate: <emphasis>Creative property owners must be "
7570 "accorded the same rights and protection resident in all other property "
7571 "owners in the nation</emphasis>. That is the issue. That is the "
7572 "question. And that is the rostrum on which this entire hearing and the "
7573 "debates to follow must rest.<placeholder type=\"footnote\" id=\"0\"/>"
7577 #. type: Content of: <book><chapter><sect1><para>
7578 #: freeculture.xml:5758
7580 "The strategy of this rhetoric, like the strategy of most of Valenti's "
7581 "rhetoric, is brilliant and simple and brilliant because simple. The "
7582 "\"central theme\" to which \"reasonable men and women\" will return is this: "
7583 "\"Creative property owners must be accorded the same rights and protections "
7584 "resident in all other property owners in the nation.\" There are no "
7585 "second-class citizens, Valenti might have continued. There should be no "
7586 "second-class property owners."
7589 #. type: Content of: <book><chapter><sect1><para>
7590 #: freeculture.xml:5769
7592 "This claim has an obvious and powerful intuitive pull. It is stated with "
7593 "such clarity as to make the idea as obvious as the notion that we use "
7594 "elections to pick presidents. But in fact, there is no more extreme a claim "
7595 "made by <emphasis>anyone</emphasis> who is serious in this debate than this "
7596 "claim of Valenti's. Jack Valenti, however sweet and however brilliant, is "
7597 "perhaps the nation's foremost extremist when it comes to the nature and "
7598 "scope of \"creative property.\" His views have <emphasis>no</emphasis> "
7599 "reasonable connection to our actual legal tradition, even if the subtle pull "
7600 "of his Texan charm has slowly redefined that tradition, at least in "
7605 #. type: Content of: <book><chapter><sect1><para><footnote><para>
7606 #: freeculture.xml:5784
7608 "Lawyers speak of \"property\" not as an absolute thing, but as a bundle of "
7609 "rights that are sometimes associated with a particular object. Thus, my "
7610 "\"property right\" to my car gives me the right to exclusive use, but not "
7611 "the right to drive at 150 miles an hour. For the best effort to connect the "
7612 "ordinary meaning of \"property\" to \"lawyer talk,\" see Bruce Ackerman, "
7613 "<citetitle>Private Property and the Constitution</citetitle> (New Haven: "
7614 "Yale University Press, 1977), 26–27."
7617 #. type: Content of: <book><chapter><sect1><para>
7618 #: freeculture.xml:5781
7620 "While \"creative property\" is certainly \"property\" in a nerdy and precise "
7621 "sense that lawyers are trained to understand,<placeholder type=\"footnote\" "
7622 "id=\"0\"/> it has never been the case, nor should it be, that \"creative "
7623 "property owners\" have been \"accorded the same rights and protection "
7624 "resident in all other property owners.\" Indeed, if creative property owners "
7625 "were given the same rights as all other property owners, that would effect a "
7626 "radical, and radically undesirable, change in our tradition."
7629 #. type: Content of: <book><chapter><sect1><para>
7630 #: freeculture.xml:5799
7632 "Valenti knows this. But he speaks for an industry that cares squat for our "
7633 "tradition and the values it represents. He speaks for an industry that is "
7634 "instead fighting to restore the tradition that the British overturned in "
7635 "1710. In the world that Valenti's changes would create, a powerful few would "
7636 "exercise powerful control over how our creative culture would develop."
7640 #. type: Content of: <book><chapter><sect1><para>
7641 #: freeculture.xml:5807
7643 "I have two purposes in this chapter. The first is to convince you that, "
7644 "historically, Valenti's claim is absolutely wrong. The second is to convince "
7645 "you that it would be terribly wrong for us to reject our history. We have "
7646 "always treated rights in creative property differently from the rights "
7647 "resident in all other property owners. They have never been the same. And "
7648 "they should never be the same, because, however counterintuitive this may "
7649 "seem, to make them the same would be to fundamentally weaken the opportunity "
7650 "for new creators to create. Creativity depends upon the owners of "
7651 "creativity having less than perfect control."
7654 #. type: Content of: <book><chapter><sect1><para>
7655 #: freeculture.xml:5822
7657 "Organizations such as the MPAA, whose board includes the most powerful of "
7658 "the old guard, have little interest, their rhetoric notwithstanding, in "
7659 "assuring that the new can displace them. No organization does. No person "
7660 "does. (Ask me about tenure, for example.) But what's good for the MPAA is "
7661 "not necessarily good for America. A society that defends the ideals of free "
7662 "culture must preserve precisely the opportunity for new creativity to "
7663 "threaten the old. To get just a hint that there is something fundamentally "
7664 "wrong in Valenti's argument, we need look no further than the United States "
7665 "Constitution itself."
7668 #. type: Content of: <book><chapter><sect1><para>
7669 #: freeculture.xml:5834
7671 "The framers of our Constitution loved \"property.\" Indeed, so strongly did "
7672 "they love property that they built into the Constitution an important "
7673 "requirement. If the government takes your property—if it condemns your "
7674 "house, or acquires a slice of land from your farm—it is required, "
7675 "under the Fifth Amendment's \"Takings Clause,\" to pay you \"just "
7676 "compensation\" for that taking. The Constitution thus guarantees that "
7677 "property is, in a certain sense, sacred. It cannot <emphasis>ever</emphasis> "
7678 "be taken from the property owner unless the government pays for the "
7683 #. type: Content of: <book><chapter><sect1><para>
7684 #: freeculture.xml:5845
7686 "Yet the very same Constitution speaks very differently about what Valenti "
7687 "calls \"creative property.\" In the clause granting Congress the power to "
7688 "create \"creative property,\" the Constitution <emphasis>requires</emphasis> "
7689 "that after a \"limited time,\" Congress take back the rights that it has "
7690 "granted and set the \"creative property\" free to the public domain. Yet "
7691 "when Congress does this, when the expiration of a copyright term \"takes\" "
7692 "your copyright and turns it over to the public domain, Congress does not "
7693 "have any obligation to pay \"just compensation\" for this \"taking.\" "
7694 "Instead, the same Constitution that requires compensation for your land "
7695 "requires that you lose your \"creative property\" right without any "
7696 "compensation at all."
7699 #. type: Content of: <book><chapter><sect1><para>
7700 #: freeculture.xml:5860
7702 "The Constitution thus on its face states that these two forms of property "
7703 "are not to be accorded the same rights. They are plainly to be treated "
7704 "differently. Valenti is therefore not just asking for a change in our "
7705 "tradition when he argues that creative-property owners should be accorded "
7706 "the same rights as every other property-right owner. He is effectively "
7707 "arguing for a change in our Constitution itself."
7710 #. type: Content of: <book><chapter><sect1><para>
7711 #: freeculture.xml:5869
7713 "Arguing for a change in our Constitution is not necessarily wrong. There "
7714 "was much in our original Constitution that was plainly wrong. The "
7715 "Constitution of 1789 entrenched slavery; it left senators to be appointed "
7716 "rather than elected; it made it possible for the electoral college to "
7717 "produce a tie between the president and his own vice president (as it did in "
7718 "1800). The framers were no doubt extraordinary, but I would be the first to "
7719 "admit that they made big mistakes. We have since rejected some of those "
7720 "mistakes; no doubt there could be others that we should reject as well. So "
7721 "my argument is not simply that because Jefferson did it, we should, too."
7724 #. type: Content of: <book><chapter><sect1><para>
7725 #: freeculture.xml:5881
7727 "Instead, my argument is that because Jefferson did it, we should at least "
7728 "try to understand <emphasis>why</emphasis>. Why did the framers, fanatical "
7729 "property types that they were, reject the claim that creative property be "
7730 "given the same rights as all other property? Why did they require that for "
7731 "creative property there must be a public domain?"
7734 #. type: Content of: <book><chapter><sect1><para>
7735 #: freeculture.xml:5889
7737 "To answer this question, we need to get some perspective on the history of "
7738 "these \"creative property\" rights, and the control that they enabled. Once "
7739 "we see clearly how differently these rights have been defined, we will be in "
7740 "a better position to ask the question that should be at the core of this "
7741 "war: Not <emphasis>whether</emphasis> creative property should be protected, "
7742 "but how. Not <emphasis>whether</emphasis> we will enforce the rights the law "
7743 "gives to creative-property owners, but what the particular mix of rights "
7744 "ought to be. Not <emphasis>whether</emphasis> artists should be paid, but "
7745 "whether institutions designed to assure that artists get paid need also "
7746 "control how culture develops."
7750 #. type: Content of: <book><chapter><sect1><para>
7751 #: freeculture.xml:5904
7753 "To answer these questions, we need a more general way to talk about how "
7754 "property is protected. More precisely, we need a more general way than the "
7755 "narrow language of the law allows. In <citetitle>Code and Other Laws of "
7756 "Cyberspace</citetitle>, I used a simple model to capture this more general "
7757 "perspective. For any particular right or regulation, this model asks how "
7758 "four different modalities of regulation interact to support or weaken the "
7759 "right or regulation. I represented it with this diagram:"
7762 #. type: Content of: <book><chapter><sect1><figure><title>
7763 #: freeculture.xml:5913
7765 "How four different modalities of regulation interact to support or weaken "
7766 "the right or regulation."
7769 #. type: Content of: <book><chapter><sect1><sect2><figure>
7770 #: freeculture.xml:5914 freeculture.xml:6089 freeculture.xml:6390
7771 msgid "<graphic fileref=\"images/1331.png\"></graphic>"
7774 #. type: Content of: <book><chapter><sect1><para>
7775 #: freeculture.xml:5917
7777 "At the center of this picture is a regulated dot: the individual or group "
7778 "that is the target of regulation, or the holder of a right. (In each case "
7779 "throughout, we can describe this either as regulation or as a right. For "
7780 "simplicity's sake, I will speak only of regulations.) The ovals represent "
7781 "four ways in which the individual or group might be regulated— either "
7782 "constrained or, alternatively, enabled. Law is the most obvious constraint "
7783 "(to lawyers, at least). It constrains by threatening punishments after the "
7784 "fact if the rules set in advance are violated. So if, for example, you "
7785 "willfully infringe Madonna's copyright by copying a song from her latest CD "
7786 "and posting it on the Web, you can be punished with a $150,000 fine. The "
7787 "fine is an ex post punishment for violating an ex ante rule. It is imposed "
7788 "by the state. <placeholder type=\"indexterm\" id=\"0\"/>"
7791 #. type: Content of: <book><chapter><sect1><para>
7792 #: freeculture.xml:5934
7794 "Norms are a different kind of constraint. They, too, punish an individual "
7795 "for violating a rule. But the punishment of a norm is imposed by a "
7796 "community, not (or not only) by the state. There may be no law against "
7797 "spitting, but that doesn't mean you won't be punished if you spit on the "
7798 "ground while standing in line at a movie. The punishment might not be harsh, "
7799 "though depending upon the community, it could easily be more harsh than many "
7800 "of the punishments imposed by the state. The mark of the difference is not "
7801 "the severity of the rule, but the source of the enforcement."
7804 #. type: Content of: <book><chapter><sect1><para>
7805 #: freeculture.xml:5945
7807 "The market is a third type of constraint. Its constraint is effected through "
7808 "conditions: You can do X if you pay Y; you'll be paid M if you do N. These "
7809 "constraints are obviously not independent of law or norms—it is "
7810 "property law that defines what must be bought if it is to be taken legally; "
7811 "it is norms that say what is appropriately sold. But given a set of norms, "
7812 "and a background of property and contract law, the market imposes a "
7813 "simultaneous constraint upon how an individual or group might behave."
7816 #. type: Content of: <book><chapter><sect1><para>
7817 #: freeculture.xml:5955
7819 "Finally, and for the moment, perhaps, most mysteriously, "
7820 "\"architecture\"—the physical world as one finds it—is a "
7821 "constraint on behavior. A fallen bridge might constrain your ability to get "
7822 "across a river. Railroad tracks might constrain the ability of a community "
7823 "to integrate its social life. As with the market, architecture does not "
7824 "effect its constraint through ex post punishments. Instead, also as with the "
7825 "market, architecture effects its constraint through simultaneous "
7826 "conditions. These conditions are imposed not by courts enforcing contracts, "
7827 "or by police punishing theft, but by nature, by \"architecture.\" If a "
7828 "500-pound boulder blocks your way, it is the law of gravity that enforces "
7829 "this constraint. If a $500 airplane ticket stands between you and a flight "
7830 "to New York, it is the market that enforces this constraint."
7834 #. type: Content of: <book><chapter><sect1><para>
7835 #: freeculture.xml:5972
7837 "So the first point about these four modalities of regulation is obvious: "
7838 "They interact. Restrictions imposed by one might be reinforced by "
7839 "another. Or restrictions imposed by one might be undermined by another."
7842 #. type: Content of: <book><chapter><sect1><para>
7843 #: freeculture.xml:5978
7845 "The second point follows directly: If we want to understand the effective "
7846 "freedom that anyone has at a given moment to do any particular thing, we "
7847 "have to consider how these four modalities interact. Whether or not there "
7848 "are other constraints (there may well be; my claim is not about "
7849 "comprehensiveness), these four are among the most significant, and any "
7850 "regulator (whether controlling or freeing) must consider how these four in "
7851 "particular interact."
7854 #. type: Content of: <book><chapter><sect1><indexterm><primary>
7855 #: freeculture.xml:5987
7856 msgid "driving speed, constraints on"
7859 #. type: Content of: <book><chapter><sect1><para>
7860 #: freeculture.xml:5990
7862 "So, for example, consider the \"freedom\" to drive a car at a high "
7863 "speed. That freedom is in part restricted by laws: speed limits that say how "
7864 "fast you can drive in particular places at particular times. It is in part "
7865 "restricted by architecture: speed bumps, for example, slow most rational "
7866 "drivers; governors in buses, as another example, set the maximum rate at "
7867 "which the driver can drive. The freedom is in part restricted by the market: "
7868 "Fuel efficiency drops as speed increases, thus the price of gasoline "
7869 "indirectly constrains speed. And finally, the norms of a community may or "
7870 "may not constrain the freedom to speed. Drive at 50 mph by a school in your "
7871 "own neighborhood and you're likely to be punished by the neighbors. The same "
7872 "norm wouldn't be as effective in a different town, or at night."
7876 #. type: Content of: <book><chapter><sect1><para><footnote><para>
7877 #: freeculture.xml:6008
7879 "By describing the way law affects the other three modalities, I don't mean "
7880 "to suggest that the other three don't affect law. Obviously, they do. Law's "
7881 "only distinction is that it alone speaks as if it has a right "
7882 "self-consciously to change the other three. The right of the other three is "
7883 "more timidly expressed. See Lawrence Lessig, <citetitle>Code: And Other "
7884 "Laws of Cyberspace</citetitle> (New York: Basic Books, 1999): 90–95; "
7885 "Lawrence Lessig, \"The New Chicago School,\" <citetitle>Journal of Legal "
7886 "Studies</citetitle>, June 1998."
7890 #. type: Content of: <book><chapter><sect1><para>
7891 #: freeculture.xml:6004
7893 "The final point about this simple model should also be fairly clear: While "
7894 "these four modalities are analytically independent, law has a special role "
7895 "in affecting the three.<placeholder type=\"footnote\" id=\"0\"/> The law, in "
7896 "other words, sometimes operates to increase or decrease the constraint of a "
7897 "particular modality. Thus, the law might be used to increase taxes on "
7898 "gasoline, so as to increase the incentives to drive more slowly. The law "
7899 "might be used to mandate more speed bumps, so as to increase the difficulty "
7900 "of driving rapidly. The law might be used to fund ads that stigmatize "
7901 "reckless driving. Or the law might be used to require that other laws be "
7902 "more strict—a federal requirement that states decrease the speed "
7903 "limit, for example—so as to decrease the attractiveness of fast "
7907 #. type: Content of: <book><chapter><sect1><figure><title>
7908 #: freeculture.xml:6032
7909 msgid "Law has a special role in affecting the three."
7912 #. type: Content of: <book><chapter><sect1><figure>
7913 #: freeculture.xml:6033
7914 msgid "<graphic fileref=\"images/1361.png\"></graphic>"
7917 #. type: Content of: <book><chapter><sect1><para><footnote><para><indexterm><primary>
7918 #: freeculture.xml:6072
7919 msgid "Commons, John R."
7922 #. type: Content of: <book><chapter><sect1><para><footnote><para>
7923 #: freeculture.xml:6044
7925 "Some people object to this way of talking about \"liberty.\" They object "
7926 "because their focus when considering the constraints that exist at any "
7927 "particular moment are constraints imposed exclusively by the government. For "
7928 "instance, if a storm destroys a bridge, these people think it is meaningless "
7929 "to say that one's liberty has been restrained. A bridge has washed out, and "
7930 "it's harder to get from one place to another. To talk about this as a loss "
7931 "of freedom, they say, is to confuse the stuff of politics with the vagaries "
7932 "of ordinary life. I don't mean to deny the value in this narrower view, "
7933 "which depends upon the context of the inquiry. I do, however, mean to argue "
7934 "against any insistence that this narrower view is the only proper view of "
7935 "liberty. As I argued in <citetitle>Code</citetitle>, we come from a long "
7936 "tradition of political thought with a broader focus than the narrow question "
7937 "of what the government did when. John Stuart Mill defended freedom of "
7938 "speech, for example, from the tyranny of narrow minds, not from the fear of "
7939 "government prosecution; John Stuart Mill, <citetitle>On Liberty</citetitle> "
7940 "(Indiana: Hackett Publishing Co., 1978), 19. John R. Commons famously "
7941 "defended the economic freedom of labor from constraints imposed by the "
7942 "market; John R. Commons, \"The Right to Work,\" in Malcom Rutherford and "
7943 "Warren J. Samuels, eds., <citetitle>John R. Commons: Selected "
7944 "Essays</citetitle> (London: Routledge: 1997), 62. The Americans with "
7945 "Disabilities Act increases the liberty of people with physical disabilities "
7946 "by changing the architecture of certain public places, thereby making access "
7947 "to those places easier; 42 <citetitle>United States Code</citetitle>, "
7948 "section 12101 (2000). Each of these interventions to change existing "
7949 "conditions changes the liberty of a particular group. The effect of those "
7950 "interventions should be accounted for in order to understand the effective "
7951 "liberty that each of these groups might face. <placeholder "
7952 "type=\"indexterm\" id=\"0\"/>"
7955 #. type: Content of: <book><chapter><sect1><para>
7956 #: freeculture.xml:6036
7958 "These constraints can thus change, and they can be changed. To understand "
7959 "the effective protection of liberty or protection of property at any "
7960 "particular moment, we must track these changes over time. A restriction "
7961 "imposed by one modality might be erased by another. A freedom enabled by one "
7962 "modality might be displaced by another.<placeholder type=\"footnote\" "
7966 #. type: Content of: <book><chapter><sect1><sect2><title>
7967 #: freeculture.xml:6076
7968 msgid "Why Hollywood Is Right"
7971 #. type: Content of: <book><chapter><sect1><sect2><para>
7972 #: freeculture.xml:6078
7974 "The most obvious point that this model reveals is just why, or just how, "
7975 "Hollywood is right. The copyright warriors have rallied Congress and the "
7976 "courts to defend copyright. This model helps us see why that rallying makes "
7980 #. type: Content of: <book><chapter><sect1><sect2><para>
7981 #: freeculture.xml:6084
7982 msgid "Let's say this is the picture of copyright's regulation before the Internet:"
7985 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
7986 #: freeculture.xml:6088 freeculture.xml:6389
7987 msgid "Copyright's regulation before the Internet."
7991 #. type: Content of: <book><chapter><sect1><sect2><para>
7992 #: freeculture.xml:6093
7994 "There is balance between law, norms, market, and architecture. The law "
7995 "limits the ability to copy and share content, by imposing penalties on those "
7996 "who copy and share content. Those penalties are reinforced by technologies "
7997 "that make it hard to copy and share content (architecture) and expensive to "
7998 "copy and share content (market). Finally, those penalties are mitigated by "
7999 "norms we all recognize—kids, for example, taping other kids' "
8000 "records. These uses of copyrighted material may well be infringement, but "
8001 "the norms of our society (before the Internet, at least) had no problem with "
8002 "this form of infringement."
8005 #. type: Content of: <book><chapter><sect1><sect2><para>
8006 #: freeculture.xml:6105
8008 "Enter the Internet, or, more precisely, technologies such as MP3s and p2p "
8009 "sharing. Now the constraint of architecture changes dramatically, as does "
8010 "the constraint of the market. And as both the market and architecture relax "
8011 "the regulation of copyright, norms pile on. The happy balance (for the "
8012 "warriors, at least) of life before the Internet becomes an effective state "
8013 "of anarchy after the Internet."
8017 #. type: Content of: <book><chapter><sect1><sect2><para>
8018 #: freeculture.xml:6113
8020 "Thus the sense of, and justification for, the warriors' response. "
8021 "Technology has changed, the warriors say, and the effect of this change, "
8022 "when ramified through the market and norms, is that a balance of protection "
8023 "for the copyright owners' rights has been lost. This is Iraq after the fall "
8024 "of Saddam, but this time no government is justifying the looting that "
8028 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
8029 #: freeculture.xml:6123
8030 msgid "effective state of anarchy after the Internet."
8033 #. type: Content of: <book><chapter><sect1><sect2><figure>
8034 #: freeculture.xml:6124
8035 msgid "<graphic fileref=\"images/1381.png\"></graphic>"
8038 #. type: Content of: <book><chapter><sect1><sect2><para>
8039 #: freeculture.xml:6127
8041 "Neither this analysis nor the conclusions that follow are new to the "
8042 "warriors. Indeed, in a \"White Paper\" prepared by the Commerce Department "
8043 "(one heavily influenced by the copyright warriors) in 1995, this mix of "
8044 "regulatory modalities had already been identified and the strategy to "
8045 "respond already mapped. In response to the changes the Internet had "
8046 "effected, the White Paper argued (1) Congress should strengthen intellectual "
8047 "property law, (2) businesses should adopt innovative marketing techniques, "
8048 "(3) technologists should push to develop code to protect copyrighted "
8049 "material, and (4) educators should educate kids to better protect copyright."
8053 #. type: Content of: <book><chapter><sect1><sect2><para>
8054 #: freeculture.xml:6139
8056 "This mixed strategy is just what copyright needed—if it was to "
8057 "preserve the particular balance that existed before the change induced by "
8058 "the Internet. And it's just what we should expect the content industry to "
8059 "push for. It is as American as apple pie to consider the happy life you have "
8060 "as an entitlement, and to look to the law to protect it if something comes "
8061 "along to change that happy life. Homeowners living in a flood plain have no "
8062 "hesitation appealing to the government to rebuild (and rebuild again) when a "
8063 "flood (architecture) wipes away their property (law). Farmers have no "
8064 "hesitation appealing to the government to bail them out when a virus "
8065 "(architecture) devastates their crop. Unions have no hesitation appealing to "
8066 "the government to bail them out when imports (market) wipe out the "
8067 "U.S. steel industry."
8070 #. type: Content of: <book><chapter><sect1><sect2><para>
8071 #: freeculture.xml:6156
8073 "Thus, there's nothing wrong or surprising in the content industry's campaign "
8074 "to protect itself from the harmful consequences of a technological "
8075 "innovation. And I would be the last person to argue that the changing "
8076 "technology of the Internet has not had a profound effect on the content "
8077 "industry's way of doing business, or as John Seely Brown describes it, its "
8078 "\"architecture of revenue.\""
8082 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8083 #: freeculture.xml:6172
8085 "See Geoffrey Smith, \"Film vs. Digital: Can Kodak Build a Bridge?\" "
8086 "BusinessWeek online, 2 August 1999, available at <ulink "
8087 "url=\"http://free-culture.cc/notes/\">link #23</ulink>. For a more recent "
8088 "analysis of Kodak's place in the market, see Chana R. Schoenberger, \"Can "
8089 "Kodak Make Up for Lost Moments?\" Forbes.com, 6 October 2003, available at "
8090 "<ulink url=\"http://free-culture.cc/notes/\">link #24</ulink>."
8093 #. type: Content of: <book><chapter><sect1><sect2><para>
8094 #: freeculture.xml:6164
8096 "But just because a particular interest asks for government support, it "
8097 "doesn't follow that support should be granted. And just because technology "
8098 "has weakened a particular way of doing business, it doesn't follow that the "
8099 "government should intervene to support that old way of doing "
8100 "business. Kodak, for example, has lost perhaps as much as 20 percent of "
8101 "their traditional film market to the emerging technologies of digital "
8102 "cameras.<placeholder type=\"footnote\" id=\"0\"/> Does anyone believe the "
8103 "government should ban digital cameras just to support Kodak? Highways have "
8104 "weakened the freight business for railroads. Does anyone think we should ban "
8105 "trucks from roads <emphasis>for the purpose of</emphasis> protecting the "
8106 "railroads? Closer to the subject of this book, remote channel changers have "
8107 "weakened the \"stickiness\" of television advertising (if a boring "
8108 "commercial comes on the TV, the remote makes it easy to surf ), and it may "
8109 "well be that this change has weakened the television advertising market. But "
8110 "does anyone believe we should regulate remotes to reinforce commercial "
8111 "television? (Maybe by limiting them to function only once a second, or to "
8112 "switch to only ten channels within an hour?)"
8116 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8117 #: freeculture.xml:6204
8119 "Fred Warshofsky, <citetitle>The Patent Wars</citetitle> (New York: Wiley, "
8120 "1994), 170–71."
8123 #. type: Content of: <book><chapter><para><indexterm><primary>
8124 #: freeculture.xml:6213 freeculture.xml:12572
8128 #. type: Content of: <book><chapter><sect1><sect2><para>
8129 #: freeculture.xml:6194
8131 "The obvious answer to these obviously rhetorical questions is no. In a free "
8132 "society, with a free market, supported by free enterprise and free trade, "
8133 "the government's role is not to support one way of doing business against "
8134 "others. Its role is not to pick winners and protect them against loss. If "
8135 "the government did this generally, then we would never have any progress. As "
8136 "Microsoft chairman Bill Gates wrote in 1991, in a memo criticizing software "
8137 "patents, \"established companies have an interest in excluding future "
8138 "competitors.\"<placeholder type=\"footnote\" id=\"0\"/> And relative to a "
8139 "startup, established companies also have the means. (Think RCA and FM "
8140 "radio.) A world in which competitors with new ideas must fight not only the "
8141 "market but also the government is a world in which competitors with new "
8142 "ideas will not succeed. It is a world of stasis and increasingly "
8143 "concentrated stagnation. It is the Soviet Union under Brezhnev. "
8144 "<placeholder type=\"indexterm\" id=\"1\"/>"
8147 #. type: Content of: <book><chapter><sect1><sect2><para>
8148 #: freeculture.xml:6216
8150 "Thus, while it is understandable for industries threatened with new "
8151 "technologies that change the way they do business to look to the government "
8152 "for protection, it is the special duty of policy makers to guarantee that "
8153 "that protection not become a deterrent to progress. It is the duty of policy "
8154 "makers, in other words, to assure that the changes they create, in response "
8155 "to the request of those hurt by changing technology, are changes that "
8156 "preserve the incentives and opportunities for innovation and change."
8159 #. type: Content of: <book><chapter><sect1><sect2><para>
8160 #: freeculture.xml:6226
8162 "In the context of laws regulating speech—which include, obviously, "
8163 "copyright law—that duty is even stronger. When the industry "
8164 "complaining about changing technologies is asking Congress to respond in a "
8165 "way that burdens speech and creativity, policy makers should be especially "
8166 "wary of the request. It is always a bad deal for the government to get into "
8167 "the business of regulating speech markets. The risks and dangers of that "
8168 "game are precisely why our framers created the First Amendment to our "
8169 "Constitution: \"Congress shall make no law . . . abridging the freedom of "
8170 "speech.\" So when Congress is being asked to pass laws that would "
8171 "\"abridge\" the freedom of speech, it should ask— "
8172 "carefully—whether such regulation is justified."
8176 #. type: Content of: <book><chapter><sect1><sect2><para>
8177 #: freeculture.xml:6240
8179 "My argument just now, however, has nothing to do with whether the changes "
8180 "that are being pushed by the copyright warriors are \"justified.\" My "
8181 "argument is about their effect. For before we get to the question of "
8182 "justification, a hard question that depends a great deal upon your values, "
8183 "we should first ask whether we understand the effect of the changes the "
8184 "content industry wants."
8187 #. type: Content of: <book><chapter><sect1><sect2><para>
8188 #: freeculture.xml:6249
8189 msgid "Here's the metaphor that will capture the argument to follow."
8192 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
8193 #: freeculture.xml:6252
8197 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
8198 #: freeculture.xml:6260
8199 msgid "Müller, Paul Hermann"
8202 #. type: Content of: <book><chapter><sect1><sect2><para>
8203 #: freeculture.xml:6255
8205 "In 1873, the chemical DDT was first synthesized. In 1948, Swiss chemist Paul "
8206 "Hermann Müller won the Nobel Prize for his work demonstrating the "
8207 "insecticidal properties of DDT. By the 1950s, the insecticide was widely "
8208 "used around the world to kill disease-carrying pests. It was also used to "
8209 "increase farm production. <placeholder type=\"indexterm\" id=\"0\"/>"
8212 #. type: Content of: <book><chapter><sect1><sect2><para>
8213 #: freeculture.xml:6263
8215 "No one doubts that killing disease-carrying pests or increasing crop "
8216 "production is a good thing. No one doubts that the work of Müller was "
8217 "important and valuable and probably saved lives, possibly millions."
8220 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
8221 #: freeculture.xml:6267 freeculture.xml:6273
8222 msgid "Carson, Rachel"
8225 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
8226 #: freeculture.xml:6274
8227 msgid "Silent Sprint (Carson)"
8230 #. type: Content of: <book><chapter><sect1><sect2><para>
8231 #: freeculture.xml:6269
8233 "But in 1962, Rachel Carson published <citetitle>Silent Spring</citetitle>, "
8234 "which argued that DDT, whatever its primary benefits, was also having "
8235 "unintended environmental consequences. Birds were losing the ability to "
8236 "reproduce. Whole chains of the ecology were being destroyed. <placeholder "
8237 "type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
8240 #. type: Content of: <book><chapter><sect1><sect2><para>
8241 #: freeculture.xml:6277
8243 "No one set out to destroy the environment. Paul Müller certainly did not aim "
8244 "to harm any birds. But the effort to solve one set of problems produced "
8245 "another set which, in the view of some, was far worse than the problems that "
8246 "were originally attacked. Or more accurately, the problems DDT caused were "
8247 "worse than the problems it solved, at least when considering the other, more "
8248 "environmentally friendly ways to solve the problems that DDT was meant to "
8253 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8254 #: freeculture.xml:6290
8256 "See, for example, James Boyle, \"A Politics of Intellectual Property: "
8257 "Environmentalism for the Net?\" <citetitle>Duke Law Journal</citetitle> 47 "
8262 #. type: Content of: <book><chapter><sect1><sect2><para>
8263 #: freeculture.xml:6286
8265 "It is to this image precisely that Duke University law professor James Boyle "
8266 "appeals when he argues that we need an \"environmentalism\" for "
8267 "culture.<placeholder type=\"footnote\" id=\"0\"/> His point, and the point I "
8268 "want to develop in the balance of this chapter, is not that the aims of "
8269 "copyright are flawed. Or that authors should not be paid for their work. Or "
8270 "that music should be given away \"for free.\" The point is that some of the "
8271 "ways in which we might protect authors will have unintended consequences for "
8272 "the cultural environment, much like DDT had for the natural environment. And "
8273 "just as criticism of DDT is not an endorsement of malaria or an attack on "
8274 "farmers, so, too, is criticism of one particular set of regulations "
8275 "protecting copyright not an endorsement of anarchy or an attack on authors. "
8276 "It is an environment of creativity that we seek, and we should be aware of "
8277 "our actions' effects on the environment."
8280 #. type: Content of: <book><chapter><sect1><sect2><para>
8281 #: freeculture.xml:6307
8283 "My argument, in the balance of this chapter, tries to map exactly this "
8284 "effect. No doubt the technology of the Internet has had a dramatic effect on "
8285 "the ability of copyright owners to protect their content. But there should "
8286 "also be little doubt that when you add together the changes in copyright law "
8287 "over time, plus the change in technology that the Internet is undergoing "
8288 "just now, the net effect of these changes will not be only that copyrighted "
8289 "work is effectively protected. Also, and generally missed, the net effect of "
8290 "this massive increase in protection will be devastating to the environment "
8294 #. type: Content of: <book><chapter><sect1><sect2><para>
8295 #: freeculture.xml:6318
8297 "In a line: To kill a gnat, we are spraying DDT with consequences for free "
8298 "culture that will be far more devastating than that this gnat will be lost."
8301 #. type: Content of: <book><chapter><sect1><sect2><title>
8302 #: freeculture.xml:6325
8306 #. type: Content of: <book><chapter><sect1><sect2><para>
8307 #: freeculture.xml:6327
8309 "America copied English copyright law. Actually, we copied and improved "
8310 "English copyright law. Our Constitution makes the purpose of \"creative "
8311 "property\" rights clear; its express limitations reinforce the English aim "
8312 "to avoid overly powerful publishers."
8315 #. type: Content of: <book><chapter><sect1><sect2><para>
8316 #: freeculture.xml:6333
8318 "The power to establish \"creative property\" rights is granted to Congress "
8319 "in a way that, for our Constitution, at least, is very odd. Article I, "
8320 "section 8, clause 8 of our Constitution states that:"
8324 #. type: Content of: <book><chapter><sect1><sect2><para>
8325 #: freeculture.xml:6338
8327 "Congress has the power to promote the Progress of Science and useful Arts, "
8328 "by securing for limited Times to Authors and Inventors the exclusive Right "
8329 "to their respective Writings and Discoveries. We can call this the "
8330 "\"Progress Clause,\" for notice what this clause does not say. It does not "
8331 "say Congress has the power to grant \"creative property rights.\" It says "
8332 "that Congress has the power <emphasis>to promote progress</emphasis>. The "
8333 "grant of power is its purpose, and its purpose is a public one, not the "
8334 "purpose of enriching publishers, nor even primarily the purpose of rewarding "
8338 #. type: Content of: <book><chapter><sect1><sect2><para>
8339 #: freeculture.xml:6351
8341 "The Progress Clause expressly limits the term of copyrights. As we saw in "
8342 "chapter 6, the English limited the term of copyright so as to assure that a "
8343 "few would not exercise disproportionate control over culture by exercising "
8344 "disproportionate control over publishing. We can assume the framers followed "
8345 "the English for a similar purpose. Indeed, unlike the English, the framers "
8346 "reinforced that objective, by requiring that copyrights extend \"to "
8350 #. type: Content of: <book><chapter><sect1><sect2><para>
8351 #: freeculture.xml:6360
8353 "The design of the Progress Clause reflects something about the "
8354 "Constitution's design in general. To avoid a problem, the framers built "
8355 "structure. To prevent the concentrated power of publishers, they built a "
8356 "structure that kept copyrights away from publishers and kept them short. To "
8357 "prevent the concentrated power of a church, they banned the federal "
8358 "government from establishing a church. To prevent concentrating power in the "
8359 "federal government, they built structures to reinforce the power of the "
8360 "states—including the Senate, whose members were at the time selected "
8361 "by the states, and an electoral college, also selected by the states, to "
8362 "select the president. In each case, a <emphasis>structure</emphasis> built "
8363 "checks and balances into the constitutional frame, structured to prevent "
8364 "otherwise inevitable concentrations of power."
8367 #. type: Content of: <book><chapter><sect1><sect2><para>
8368 #: freeculture.xml:6375
8370 "I doubt the framers would recognize the regulation we call \"copyright\" "
8371 "today. The scope of that regulation is far beyond anything they ever "
8372 "considered. To begin to understand what they did, we need to put our "
8373 "\"copyright\" in context: We need to see how it has changed in the 210 years "
8374 "since they first struck its design."
8378 #. type: Content of: <book><chapter><sect1><sect2><para>
8379 #: freeculture.xml:6382
8381 "Some of these changes come from the law: some in light of changes in "
8382 "technology, and some in light of changes in technology given a particular "
8383 "concentration of market power. In terms of our model, we started here:"
8386 #. type: Content of: <book><chapter><sect1><sect2><para>
8387 #: freeculture.xml:6393
8388 msgid "We will end here:"
8391 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
8392 #: freeculture.xml:6396
8393 msgid ""Copyright" today."
8396 #. type: Content of: <book><chapter><sect1><sect2><figure>
8397 #: freeculture.xml:6397
8398 msgid "<graphic fileref=\"images/1442.png\"></graphic>"
8402 #. type: Content of: <book><chapter><sect1><sect2><para>
8403 #: freeculture.xml:6400
8404 msgid "Let me explain how."
8407 #. type: Content of: <book><chapter><sect1><sect2><title>
8408 #: freeculture.xml:6405
8409 msgid "Law: Duration"
8412 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
8413 #: freeculture.xml:6421
8414 msgid "Crosskey, William W."
8417 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8418 #: freeculture.xml:6415
8420 "William W. Crosskey, <citetitle>Politics and the Constitution in the History "
8421 "of the United States</citetitle> (London: Cambridge University Press, 1953), "
8422 "vol. 1, 485–86: \"extinguish[ing], by plain implication of `the "
8423 "supreme Law of the Land,' <emphasis>the perpetual rights which authors had, "
8424 "or were supposed by some to have, under the Common Law</emphasis>\" "
8425 "(emphasis added). <placeholder type=\"indexterm\" id=\"0\"/>"
8428 #. type: Content of: <book><chapter><sect1><sect2><para>
8429 #: freeculture.xml:6407
8431 "When the first Congress enacted laws to protect creative property, it faced "
8432 "the same uncertainty about the status of creative property that the English "
8433 "had confronted in 1774. Many states had passed laws protecting creative "
8434 "property, and some believed that these laws simply supplemented common law "
8435 "rights that already protected creative authorship.<placeholder "
8436 "type=\"footnote\" id=\"0\"/> This meant that there was no guaranteed public "
8437 "domain in the United States in 1790. If copyrights were protected by the "
8438 "common law, then there was no simple way to know whether a work published in "
8439 "the United States was controlled or free. Just as in England, this lingering "
8440 "uncertainty would make it hard for publishers to rely upon a public domain "
8441 "to reprint and distribute works."
8444 #. type: Content of: <book><chapter><sect1><sect2><para>
8445 #: freeculture.xml:6431
8447 "That uncertainty ended after Congress passed legislation granting "
8448 "copyrights. Because federal law overrides any contrary state law, federal "
8449 "protections for copyrighted works displaced any state law protections. Just "
8450 "as in England the Statute of Anne eventually meant that the copyrights for "
8451 "all English works expired, a federal statute meant that any state copyrights "
8455 #. type: Content of: <book><chapter><sect1><sect2><para>
8456 #: freeculture.xml:6439
8458 "In 1790, Congress enacted the first copyright law. It created a federal "
8459 "copyright and secured that copyright for fourteen years. If the author was "
8460 "alive at the end of that fourteen years, then he could opt to renew the "
8461 "copyright for another fourteen years. If he did not renew the copyright, his "
8462 "work passed into the public domain."
8466 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8467 #: freeculture.xml:6454
8469 "Although 13,000 titles were published in the United States from 1790 to "
8470 "1799, only 556 copyright registrations were filed; John Tebbel, <citetitle>A "
8471 "History of Book Publishing in the United States</citetitle>, vol. 1, "
8472 "<citetitle>The Creation of an Industry, 1630–1865</citetitle> (New "
8473 "York: Bowker, 1972), 141. Of the 21,000 imprints recorded before 1790, only "
8474 "twelve were copyrighted under the 1790 act; William J. Maher, "
8475 "<citetitle>Copyright Term, Retrospective Extension and the Copyright Law of "
8476 "1790 in Historical Context</citetitle>, 7–10 (2002), available at "
8477 "<ulink url=\"http://free-culture.cc/notes/\">link #25</ulink>. Thus, the "
8478 "overwhelming majority of works fell immediately into the public domain. Even "
8479 "those works that were copyrighted fell into the public domain quickly, "
8480 "because the term of copyright was short. The initial term of copyright was "
8481 "fourteen years, with the option of renewal for an additional fourteen "
8482 "years. Copyright Act of May 31, 1790, §1, 1 stat. 124."
8485 #. type: Content of: <book><chapter><sect1><sect2><para>
8486 #: freeculture.xml:6446
8488 "While there were many works created in the United States in the first ten "
8489 "years of the Republic, only 5 percent of the works were actually registered "
8490 "under the federal copyright regime. Of all the work created in the United "
8491 "States both before 1790 and from 1790 through 1800, 95 percent immediately "
8492 "passed into the public domain; the balance would pass into the pubic domain "
8493 "within twenty-eight years at most, and more likely within fourteen "
8494 "years.<placeholder type=\"footnote\" id=\"0\"/>"
8498 #. type: Content of: <book><chapter><sect1><sect2><para>
8499 #: freeculture.xml:6470
8501 "This system of renewal was a crucial part of the American system of "
8502 "copyright. It assured that the maximum terms of copyright would be granted "
8503 "only for works where they were wanted. After the initial term of fourteen "
8504 "years, if it wasn't worth it to an author to renew his copyright, then it "
8505 "wasn't worth it to society to insist on the copyright, either."
8509 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8510 #: freeculture.xml:6485
8512 "Few copyright holders ever chose to renew their copyrights. For instance, of "
8513 "the 25,006 copyrights registered in 1883, only 894 were renewed in 1910. For "
8514 "a year-by-year analysis of copyright renewal rates, see Barbara A. Ringer, "
8515 "\"Study No. 31: Renewal of Copyright,\" <citetitle>Studies on "
8516 "Copyright</citetitle>, vol. 1 (New York: Practicing Law Institute, 1963), "
8517 "618. For a more recent and comprehensive analysis, see William M. Landes and "
8518 "Richard A. Posner, \"Indefinitely Renewable Copyright,\" "
8519 "<citetitle>University of Chicago Law Review</citetitle> 70 (2003): 471, "
8520 "498–501, and accompanying figures."
8523 #. type: Content of: <book><chapter><sect1><sect2><para>
8524 #: freeculture.xml:6479
8526 "Fourteen years may not seem long to us, but for the vast majority of "
8527 "copyright owners at that time, it was long enough: Only a small minority of "
8528 "them renewed their copyright after fourteen years; the balance allowed their "
8529 "work to pass into the public domain.<placeholder type=\"footnote\" "
8534 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8535 #: freeculture.xml:6500
8536 msgid "See Ringer, ch. 9, n. 2."
8539 #. type: Content of: <book><chapter><sect1><sect2><para>
8540 #: freeculture.xml:6496
8542 "Even today, this structure would make sense. Most creative work has an "
8543 "actual commercial life of just a couple of years. Most books fall out of "
8544 "print after one year.<placeholder type=\"footnote\" id=\"0\"/> When that "
8545 "happens, the used books are traded free of copyright regulation. Thus the "
8546 "books are no longer <emphasis>effectively</emphasis> controlled by "
8547 "copyright. The only practical commercial use of the books at that time is to "
8548 "sell the books as used books; that use—because it does not involve "
8549 "publication—is effectively free."
8552 #. type: Content of: <book><chapter><sect1><sect2><para>
8553 #: freeculture.xml:6508
8555 "In the first hundred years of the Republic, the term of copyright was "
8556 "changed once. In 1831, the term was increased from a maximum of 28 years to "
8557 "a maximum of 42 by increasing the initial term of copyright from 14 years to "
8558 "28 years. In the next fifty years of the Republic, the term increased once "
8559 "again. In 1909, Congress extended the renewal term of 14 years to 28 years, "
8560 "setting a maximum term of 56 years."
8563 #. type: Content of: <book><chapter><sect1><sect2><para>
8564 #: freeculture.xml:6516
8566 "Then, beginning in 1962, Congress started a practice that has defined "
8567 "copyright law since. Eleven times in the last forty years, Congress has "
8568 "extended the terms of existing copyrights; twice in those forty years, "
8569 "Congress extended the term of future copyrights. Initially, the extensions "
8570 "of existing copyrights were short, a mere one to two years. In 1976, "
8571 "Congress extended all existing copyrights by nineteen years. And in 1998, "
8572 "in the Sonny Bono Copyright Term Extension Act, Congress extended the term "
8573 "of existing and future copyrights by twenty years."
8577 #. type: Content of: <book><chapter><sect1><sect2><para>
8578 #: freeculture.xml:6526
8580 "The effect of these extensions is simply to toll, or delay, the passing of "
8581 "works into the public domain. This latest extension means that the public "
8582 "domain will have been tolled for thirty-nine out of fifty-five years, or 70 "
8583 "percent of the time since 1962. Thus, in the twenty years after the Sonny "
8584 "Bono Act, while one million patents will pass into the public domain, zero "
8585 "copyrights will pass into the public domain by virtue of the expiration of a "
8589 #. type: Content of: <book><chapter><sect1><sect2><para>
8590 #: freeculture.xml:6537
8592 "The effect of these extensions has been exacerbated by another, "
8593 "little-noticed change in the copyright law. Remember I said that the framers "
8594 "established a two-part copyright regime, requiring a copyright owner to "
8595 "renew his copyright after an initial term. The requirement of renewal meant "
8596 "that works that no longer needed copyright protection would pass more "
8597 "quickly into the public domain. The works remaining under protection would "
8598 "be those that had some continuing commercial value."
8601 #. type: Content of: <book><chapter><sect1><sect2><para>
8602 #: freeculture.xml:6547
8604 "The United States abandoned this sensible system in 1976. For all works "
8605 "created after 1978, there was only one copyright term—the maximum "
8606 "term. For \"natural\" authors, that term was life plus fifty years. For "
8607 "corporations, the term was seventy-five years. Then, in 1992, Congress "
8608 "abandoned the renewal requirement for all works created before 1978. All "
8609 "works still under copyright would be accorded the maximum term then "
8610 "available. After the Sonny Bono Act, that term was ninety-five years."
8613 #. type: Content of: <book><chapter><sect1><sect2><para>
8614 #: freeculture.xml:6557
8616 "This change meant that American law no longer had an automatic way to assure "
8617 "that works that were no longer exploited passed into the public domain. And "
8618 "indeed, after these changes, it is unclear whether it is even possible to "
8619 "put works into the public domain. The public domain is orphaned by these "
8620 "changes in copyright law. Despite the requirement that terms be \"limited,\" "
8621 "we have no evidence that anything will limit them."
8625 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8626 #: freeculture.xml:6574
8628 "These statistics are understated. Between the years 1910 and 1962 (the first "
8629 "year the renewal term was extended), the average term was never more than "
8630 "thirty-two years, and averaged thirty years. See Landes and Posner, "
8631 "\"Indefinitely Renewable Copyright,\" loc. cit."
8634 #. type: Content of: <book><chapter><sect1><sect2><para>
8635 #: freeculture.xml:6566
8637 "The effect of these changes on the average duration of copyright is "
8638 "dramatic. In 1973, more than 85 percent of copyright owners failed to renew "
8639 "their copyright. That meant that the average term of copyright in 1973 was "
8640 "just 32.2 years. Because of the elimination of the renewal requirement, the "
8641 "average term of copyright is now the maximum term. In thirty years, then, "
8642 "the average term has tripled, from 32.2 years to 95 years.<placeholder "
8643 "type=\"footnote\" id=\"0\"/>"
8646 #. type: Content of: <book><chapter><sect1><sect2><title>
8647 #: freeculture.xml:6583
8651 #. type: Content of: <book><chapter><sect1><sect2><para>
8652 #: freeculture.xml:6585
8654 "The \"scope\" of a copyright is the range of rights granted by the law. The "
8655 "scope of American copyright has changed dramatically. Those changes are not "
8656 "necessarily bad. But we should understand the extent of the changes if we're "
8657 "to keep this debate in context."
8660 #. type: Content of: <book><chapter><sect1><sect2><para>
8661 #: freeculture.xml:6591
8663 "In 1790, that scope was very narrow. Copyright covered only \"maps, charts, "
8664 "and books.\" That means it didn't cover, for example, music or "
8665 "architecture. More significantly, the right granted by a copyright gave the "
8666 "author the exclusive right to \"publish\" copyrighted works. That means "
8667 "someone else violated the copyright only if he republished the work without "
8668 "the copyright owner's permission. Finally, the right granted by a copyright "
8669 "was an exclusive right to that particular book. The right did not extend to "
8670 "what lawyers call \"derivative works.\" It would not, therefore, interfere "
8671 "with the right of someone other than the author to translate a copyrighted "
8672 "book, or to adapt the story to a different form (such as a drama based on a "
8676 #. type: Content of: <book><chapter><sect1><sect2><para>
8677 #: freeculture.xml:6604
8679 "This, too, has changed dramatically. While the contours of copyright today "
8680 "are extremely hard to describe simply, in general terms, the right covers "
8681 "practically any creative work that is reduced to a tangible form. It covers "
8682 "music as well as architecture, drama as well as computer programs. It gives "
8683 "the copyright owner of that creative work not only the exclusive right to "
8684 "\"publish\" the work, but also the exclusive right of control over any "
8685 "\"copies\" of that work. And most significant for our purposes here, the "
8686 "right gives the copyright owner control over not only his or her particular "
8687 "work, but also any \"derivative work\" that might grow out of the original "
8688 "work. In this way, the right covers more creative work, protects the "
8689 "creative work more broadly, and protects works that are based in a "
8690 "significant way on the initial creative work."
8694 #. type: Content of: <book><chapter><sect1><sect2><para>
8695 #: freeculture.xml:6619
8697 "At the same time that the scope of copyright has expanded, procedural "
8698 "limitations on the right have been relaxed. I've already described the "
8699 "complete removal of the renewal requirement in 1992. In addition to the "
8700 "renewal requirement, for most of the history of American copyright law, "
8701 "there was a requirement that a work be registered before it could receive "
8702 "the protection of a copyright. There was also a requirement that any "
8703 "copyrighted work be marked either with that famous © or the word "
8704 "<emphasis>copyright</emphasis>. And for most of the history of American "
8705 "copyright law, there was a requirement that works be deposited with the "
8706 "government before a copyright could be secured."
8709 #. type: Content of: <book><chapter><sect1><sect2><para>
8710 #: freeculture.xml:6633
8712 "The reason for the registration requirement was the sensible understanding "
8713 "that for most works, no copyright was required. Again, in the first ten "
8714 "years of the Republic, 95 percent of works eligible for copyright were never "
8715 "copyrighted. Thus, the rule reflected the norm: Most works apparently didn't "
8716 "need copyright, so registration narrowed the regulation of the law to the "
8717 "few that did. The same reasoning justified the requirement that a work be "
8718 "marked as copyrighted—that way it was easy to know whether a copyright "
8719 "was being claimed. The requirement that works be deposited was to assure "
8720 "that after the copyright expired, there would be a copy of the work "
8721 "somewhere so that it could be copied by others without locating the original "
8725 #. type: Content of: <book><chapter><sect1><sect2><para>
8726 #: freeculture.xml:6647
8728 "All of these \"formalities\" were abolished in the American system when we "
8729 "decided to follow European copyright law. There is no requirement that you "
8730 "register a work to get a copyright; the copyright now is automatic; the "
8731 "copyright exists whether or not you mark your work with a ©; and the "
8732 "copyright exists whether or not you actually make a copy available for "
8736 #. type: Content of: <book><chapter><sect1><sect2><para>
8737 #: freeculture.xml:6655
8738 msgid "Consider a practical example to understand the scope of these differences."
8742 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8743 #: freeculture.xml:6666
8745 "See Thomas Bender and David Sampliner, \"Poets, Pirates, and the Creation of "
8746 "American Literature,\" 29 <citetitle>New York University Journal of "
8747 "International Law and Politics</citetitle> 255 (1997), and James Gilraeth, "
8748 "ed., Federal Copyright Records, 1790–1800 (U.S. G.P.O., 1987)."
8751 #. type: Content of: <book><chapter><sect1><sect2><para>
8752 #: freeculture.xml:6659
8754 "If, in 1790, you wrote a book and you were one of the 5 percent who actually "
8755 "copyrighted that book, then the copyright law protected you against another "
8756 "publisher's taking your book and republishing it without your "
8757 "permission. The aim of the act was to regulate publishers so as to prevent "
8758 "that kind of unfair competition. In 1790, there were 174 publishers in the "
8759 "United States.<placeholder type=\"footnote\" id=\"0\"/> The Copyright Act "
8760 "was thus a tiny regulation of a tiny proportion of a tiny part of the "
8761 "creative market in the United States—publishers."
8765 #. type: Content of: <book><chapter><sect1><sect2><para>
8766 #: freeculture.xml:6678
8768 "The act left other creators totally unregulated. If I copied your poem by "
8769 "hand, over and over again, as a way to learn it by heart, my act was totally "
8770 "unregulated by the 1790 act. If I took your novel and made a play based upon "
8771 "it, or if I translated it or abridged it, none of those activities were "
8772 "regulated by the original copyright act. These creative activities remained "
8773 "free, while the activities of publishers were restrained."
8776 #. type: Content of: <book><chapter><sect1><sect2><para>
8777 #: freeculture.xml:6687
8779 "Today the story is very different: If you write a book, your book is "
8780 "automatically protected. Indeed, not just your book. Every e-mail, every "
8781 "note to your spouse, every doodle, <emphasis>every</emphasis> creative act "
8782 "that's reduced to a tangible form—all of this is automatically "
8783 "copyrighted. There is no need to register or mark your work. The protection "
8784 "follows the creation, not the steps you take to protect it."
8787 #. type: Content of: <book><chapter><sect1><sect2><para>
8788 #: freeculture.xml:6696
8790 "That protection gives you the right (subject to a narrow range of fair use "
8791 "exceptions) to control how others copy the work, whether they copy it to "
8792 "republish it or to share an excerpt."
8795 #. type: Content of: <book><chapter><sect1><sect2><para>
8796 #: freeculture.xml:6701
8798 "That much is the obvious part. Any system of copyright would control "
8799 "competing publishing. But there's a second part to the copyright of today "
8800 "that is not at all obvious. This is the protection of \"derivative rights.\" "
8801 "If you write a book, no one can make a movie out of your book without "
8802 "permission. No one can translate it without permission. CliffsNotes can't "
8803 "make an abridgment unless permission is granted. All of these derivative "
8804 "uses of your original work are controlled by the copyright holder. The "
8805 "copyright, in other words, is now not just an exclusive right to your "
8806 "writings, but an exclusive right to your writings and a large proportion of "
8807 "the writings inspired by them."
8810 #. type: Content of: <book><chapter><sect1><sect2><para>
8811 #: freeculture.xml:6715
8813 "It is this derivative right that would seem most bizarre to our framers, "
8814 "though it has become second nature to us. Initially, this expansion was "
8815 "created to deal with obvious evasions of a narrower copyright. If I write a "
8816 "book, can you change one word and then claim a copyright in a new and "
8817 "different book? Obviously that would make a joke of the copyright, so the "
8818 "law was properly expanded to include those slight modifications as well as "
8819 "the verbatim original work."
8822 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8823 #: freeculture.xml:6737
8825 "Jonathan Zittrain, \"The Copyright Cage,\" <citetitle>Legal "
8826 "Affairs</citetitle>, July/August 2003, available at <ulink "
8827 "url=\"http://free-culture.cc/notes/\">link #26</ulink>. <placeholder "
8828 "type=\"indexterm\" id=\"0\"/>"
8831 #. type: Content of: <book><chapter><sect1><sect2><para>
8832 #: freeculture.xml:6727
8834 "In preventing that joke, the law created an astonishing power within a free "
8835 "culture—at least, it's astonishing when you understand that the law "
8836 "applies not just to the commercial publisher but to anyone with a "
8837 "computer. I understand the wrong in duplicating and selling someone else's "
8838 "work. But whatever <emphasis>that</emphasis> wrong is, transforming someone "
8839 "else's work is a different wrong. Some view transformation as no wrong at "
8840 "all—they believe that our law, as the framers penned it, should not "
8841 "protect derivative rights at all.<placeholder type=\"footnote\" id=\"0\"/> "
8842 "Whether or not you go that far, it seems plain that whatever wrong is "
8843 "involved is fundamentally different from the wrong of direct piracy."
8847 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8848 #: freeculture.xml:6752
8850 "Professor Rubenfeld has presented a powerful constitutional argument about "
8851 "the difference that copyright law should draw (from the perspective of the "
8852 "First Amendment) between mere \"copies\" and derivative works. See Jed "
8853 "Rubenfeld, \"The Freedom of Imagination: Copyright's Constitutionality,\" "
8854 "<citetitle>Yale Law Journal</citetitle> 112 (2002): 1–60 (see "
8855 "especially pp. 53–59)."
8858 #. type: Content of: <book><chapter><sect1><sect2><para>
8859 #: freeculture.xml:6747
8861 "Yet copyright law treats these two different wrongs in the same way. I can "
8862 "go to court and get an injunction against your pirating my book. I can go to "
8863 "court and get an injunction against your transformative use of my "
8864 "book.<placeholder type=\"footnote\" id=\"0\"/> These two different uses of "
8865 "my creative work are treated the same."
8868 #. type: Content of: <book><chapter><sect1><sect2><para>
8869 #: freeculture.xml:6763
8871 "This again may seem right to you. If I wrote a book, then why should you be "
8872 "able to write a movie that takes my story and makes money from it without "
8873 "paying me or crediting me? Or if Disney creates a creature called \"Mickey "
8874 "Mouse,\" why should you be able to make Mickey Mouse toys and be the one to "
8875 "trade on the value that Disney originally created?"
8878 #. type: Content of: <book><chapter><sect1><sect2><para>
8879 #: freeculture.xml:6772
8881 "These are good arguments, and, in general, my point is not that the "
8882 "derivative right is unjustified. My aim just now is much narrower: simply to "
8883 "make clear that this expansion is a significant change from the rights "
8884 "originally granted."
8887 #. type: Content of: <book><chapter><sect1><sect2><title>
8888 #: freeculture.xml:6780
8889 msgid "Law and Architecture: Reach"
8893 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8894 #: freeculture.xml:6787
8896 "This is a simplification of the law, but not much of one. The law certainly "
8897 "regulates more than \"copies\"—a public performance of a copyrighted "
8898 "song, for example, is regulated even though performance per se doesn't make "
8899 "a copy; 17 <citetitle>United States Code</citetitle>, section 106(4). And it "
8900 "certainly sometimes doesn't regulate a \"copy\"; 17 <citetitle>United States "
8901 "Code</citetitle>, section 112(a). But the presumption under the existing law "
8902 "(which regulates \"copies;\" 17 <citetitle>United States Code</citetitle>, "
8903 "section 102) is that if there is a copy, there is a right."
8906 #. type: Content of: <book><chapter><sect1><sect2><para>
8907 #: freeculture.xml:6782
8909 "Whereas originally the law regulated only publishers, the change in "
8910 "copyright's scope means that the law today regulates publishers, users, and "
8911 "authors. It regulates them because all three are capable of making copies, "
8912 "and the core of the regulation of copyright law is copies.<placeholder "
8913 "type=\"footnote\" id=\"0\"/>"
8917 #. type: Content of: <book><chapter><sect1><sect2><para>
8918 #: freeculture.xml:6799
8920 "\"Copies.\" That certainly sounds like the obvious thing for "
8921 "<emphasis>copy</emphasis>right law to regulate. But as with Jack Valenti's "
8922 "argument at the start of this chapter, that \"creative property\" deserves "
8923 "the \"same rights\" as all other property, it is the "
8924 "<emphasis>obvious</emphasis> that we need to be most careful about. For "
8925 "while it may be obvious that in the world before the Internet, copies were "
8926 "the obvious trigger for copyright law, upon reflection, it should be obvious "
8927 "that in the world with the Internet, copies should <emphasis>not</emphasis> "
8928 "be the trigger for copyright law. More precisely, they should not "
8929 "<emphasis>always</emphasis> be the trigger for copyright law."
8933 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8934 #: freeculture.xml:6817
8936 "Thus, my argument is not that in each place that copyright law extends, we "
8937 "should repeal it. It is instead that we should have a good argument for its "
8938 "extending where it does, and should not determine its reach on the basis of "
8939 "arbitrary and automatic changes caused by technology."
8942 #. type: Content of: <book><chapter><sect1><sect2><para>
8943 #: freeculture.xml:6812
8945 "This is perhaps the central claim of this book, so let me take this very "
8946 "slowly so that the point is not easily missed. My claim is that the Internet "
8947 "should at least force us to rethink the conditions under which the law of "
8948 "copyright automatically applies,<placeholder type=\"footnote\" id=\"0\"/> "
8949 "because it is clear that the current reach of copyright was never "
8950 "contemplated, much less chosen, by the legislators who enacted copyright "
8954 #. type: Content of: <book><chapter><sect1><sect2><para>
8955 #: freeculture.xml:6828
8957 "We can see this point abstractly by beginning with this largely empty "
8961 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
8962 #: freeculture.xml:6832
8963 msgid "All potential uses of a book."
8966 #. type: Content of: <book><chapter><sect1><sect2><figure>
8967 #: freeculture.xml:6833
8968 msgid "<graphic fileref=\"images/1521.png\"></graphic>"
8972 #. type: Content of: <book><chapter><sect1><sect2><para>
8973 #: freeculture.xml:6837
8975 "Think about a book in real space, and imagine this circle to represent all "
8976 "its potential <emphasis>uses</emphasis>. Most of these uses are unregulated "
8977 "by copyright law, because the uses don't create a copy. If you read a book, "
8978 "that act is not regulated by copyright law. If you give someone the book, "
8979 "that act is not regulated by copyright law. If you resell a book, that act "
8980 "is not regulated (copyright law expressly states that after the first sale "
8981 "of a book, the copyright owner can impose no further conditions on the "
8982 "disposition of the book). If you sleep on the book or use it to hold up a "
8983 "lamp or let your puppy chew it up, those acts are not regulated by copyright "
8984 "law, because those acts do not make a copy."
8987 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
8988 #: freeculture.xml:6850
8989 msgid "Examples of unregulated uses of a book."
8992 #. type: Content of: <book><chapter><sect1><sect2><figure>
8993 #: freeculture.xml:6851
8994 msgid "<graphic fileref=\"images/1531.png\"></graphic>"
8997 #. type: Content of: <book><chapter><sect1><sect2><para>
8998 #: freeculture.xml:6854
9000 "Obviously, however, some uses of a copyrighted book are regulated by "
9001 "copyright law. Republishing the book, for example, makes a copy. It is "
9002 "therefore regulated by copyright law. Indeed, this particular use stands at "
9003 "the core of this circle of possible uses of a copyrighted work. It is the "
9004 "paradigmatic use properly regulated by copyright regulation (see first "
9005 "diagram on next page)."
9008 #. type: Content of: <book><chapter><sect1><sect2><para>
9009 #: freeculture.xml:6862
9011 "Finally, there is a tiny sliver of otherwise regulated copying uses that "
9012 "remain unregulated because the law considers these \"fair uses.\""
9015 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
9016 #: freeculture.xml:6867
9018 "Republishing stands at the core of this circle of possible uses of a "
9022 #. type: Content of: <book><chapter><sect1><sect2><figure>
9023 #: freeculture.xml:6868
9024 msgid "<graphic fileref=\"images/1541.png\"></graphic>"
9027 #. type: Content of: <book><chapter><sect1><sect2><para>
9028 #: freeculture.xml:6871
9030 "These are uses that themselves involve copying, but which the law treats as "
9031 "unregulated because public policy demands that they remain unregulated. You "
9032 "are free to quote from this book, even in a review that is quite negative, "
9033 "without my permission, even though that quoting makes a copy. That copy "
9034 "would ordinarily give the copyright owner the exclusive right to say whether "
9035 "the copy is allowed or not, but the law denies the owner any exclusive right "
9036 "over such \"fair uses\" for public policy (and possibly First Amendment) "
9040 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
9041 #: freeculture.xml:6882
9042 msgid "Unregulated copying considered "fair uses.""
9045 #. type: Content of: <book><chapter><sect1><sect2><figure>
9046 #: freeculture.xml:6883
9047 msgid "<graphic fileref=\"images/1542.png\"></graphic>"
9050 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
9051 #: freeculture.xml:6887
9053 "Uses that before were presumptively unregulated are now presumptively "
9057 #. type: Content of: <book><chapter><sect1><sect2><figure>
9058 #: freeculture.xml:6888
9059 msgid "<graphic fileref=\"images/1551.png\"></graphic>"
9063 #. type: Content of: <book><chapter><sect1><sect2><para>
9064 #: freeculture.xml:6892
9066 "In real space, then, the possible uses of a book are divided into three "
9067 "sorts: (1) unregulated uses, (2) regulated uses, and (3) regulated uses that "
9068 "are nonetheless deemed \"fair\" regardless of the copyright owner's views."
9072 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
9073 #: freeculture.xml:6900
9075 "I don't mean \"nature\" in the sense that it couldn't be different, but "
9076 "rather that its present instantiation entails a copy. Optical networks need "
9077 "not make copies of content they transmit, and a digital network could be "
9078 "designed to delete anything it copies so that the same number of copies "
9082 #. type: Content of: <book><chapter><sect1><sect2><para>
9083 #: freeculture.xml:6897
9085 "Enter the Internet—a distributed, digital network where every use of a "
9086 "copyrighted work produces a copy.<placeholder type=\"footnote\" id=\"0\"/> "
9087 "And because of this single, arbitrary feature of the design of a digital "
9088 "network, the scope of category 1 changes dramatically. Uses that before were "
9089 "presumptively unregulated are now presumptively regulated. No longer is "
9090 "there a set of presumptively unregulated uses that define a freedom "
9091 "associated with a copyrighted work. Instead, each use is now subject to the "
9092 "copyright, because each use also makes a copy—category 1 gets sucked "
9093 "into category 2. And those who would defend the unregulated uses of "
9094 "copyrighted work must look exclusively to category 3, fair uses, to bear the "
9095 "burden of this shift."
9099 #. type: Content of: <book><chapter><sect1><sect2><para>
9100 #: freeculture.xml:6921
9102 "So let's be very specific to make this general point clear. Before the "
9103 "Internet, if you purchased a book and read it ten times, there would be no "
9104 "plausible <emphasis>copyright</emphasis>-related argument that the copyright "
9105 "owner could make to control that use of her book. Copyright law would have "
9106 "nothing to say about whether you read the book once, ten times, or every "
9107 "night before you went to bed. None of those instances of "
9108 "use—reading— could be regulated by copyright law because none of "
9109 "those uses produced a copy."
9112 #. type: Content of: <book><chapter><sect1><sect2><para>
9113 #: freeculture.xml:6934
9115 "But the same book as an e-book is effectively governed by a different set of "
9116 "rules. Now if the copyright owner says you may read the book only once or "
9117 "only once a month, then <emphasis>copyright law</emphasis> would aid the "
9118 "copyright owner in exercising this degree of control, because of the "
9119 "accidental feature of copyright law that triggers its application upon there "
9120 "being a copy. Now if you read the book ten times and the license says you "
9121 "may read it only five times, then whenever you read the book (or any portion "
9122 "of it) beyond the fifth time, you are making a copy of the book contrary to "
9123 "the copyright owner's wish."
9126 #. type: Content of: <book><chapter><sect1><sect2><para>
9127 #: freeculture.xml:6946
9129 "There are some people who think this makes perfect sense. My aim just now is "
9130 "not to argue about whether it makes sense or not. My aim is only to make "
9131 "clear the change. Once you see this point, a few other points also become "
9135 #. type: Content of: <book><chapter><sect1><sect2><para>
9136 #: freeculture.xml:6952
9138 "First, making category 1 disappear is not anything any policy maker ever "
9139 "intended. Congress did not think through the collapse of the presumptively "
9140 "unregulated uses of copyrighted works. There is no evidence at all that "
9141 "policy makers had this idea in mind when they allowed our policy here to "
9142 "shift. Unregulated uses were an important part of free culture before the "
9146 #. type: Content of: <book><chapter><sect1><sect2><para>
9147 #: freeculture.xml:6960
9149 "Second, this shift is especially troubling in the context of transformative "
9150 "uses of creative content. Again, we can all understand the wrong in "
9151 "commercial piracy. But the law now purports to regulate "
9152 "<emphasis>any</emphasis> transformation you make of creative work using a "
9153 "machine. \"Copy and paste\" and \"cut and paste\" become crimes. Tinkering "
9154 "with a story and releasing it to others exposes the tinkerer to at least a "
9155 "requirement of justification. However troubling the expansion with respect "
9156 "to copying a particular work, it is extraordinarily troubling with respect "
9157 "to transformative uses of creative work."
9161 #. type: Content of: <book><chapter><sect1><sect2><para>
9162 #: freeculture.xml:6972
9164 "Third, this shift from category 1 to category 2 puts an extraordinary burden "
9165 "on category 3 (\"fair use\") that fair use never before had to bear. If a "
9166 "copyright owner now tried to control how many times I could read a book "
9167 "on-line, the natural response would be to argue that this is a violation of "
9168 "my fair use rights. But there has never been any litigation about whether I "
9169 "have a fair use right to read, because before the Internet, reading did not "
9170 "trigger the application of copyright law and hence the need for a fair use "
9171 "defense. The right to read was effectively protected before because reading "
9172 "was not regulated."
9175 #. type: Content of: <book><chapter><sect1><sect2><para>
9176 #: freeculture.xml:6987
9178 "This point about fair use is totally ignored, even by advocates for free "
9179 "culture. We have been cornered into arguing that our rights depend upon fair "
9180 "use—never even addressing the earlier question about the expansion in "
9181 "effective regulation. A thin protection grounded in fair use makes sense "
9182 "when the vast majority of uses are <emphasis>unregulated</emphasis>. But "
9183 "when everything becomes presumptively regulated, then the protections of "
9184 "fair use are not enough."
9187 #. type: Content of: <book><chapter><sect1><sect2><para>
9188 #: freeculture.xml:6997
9190 "The case of Video Pipeline is a good example. Video Pipeline was in the "
9191 "business of making \"trailer\" advertisements for movies available to video "
9192 "stores. The video stores displayed the trailers as a way to sell "
9193 "videos. Video Pipeline got the trailers from the film distributors, put the "
9194 "trailers on tape, and sold the tapes to the retail stores."
9197 #. type: Content of: <book><chapter><sect1><sect2><para>
9198 #: freeculture.xml:7004
9200 "The company did this for about fifteen years. Then, in 1997, it began to "
9201 "think about the Internet as another way to distribute these previews. The "
9202 "idea was to expand their \"selling by sampling\" technique by giving on-line "
9203 "stores the same ability to enable \"browsing.\" Just as in a bookstore you "
9204 "can read a few pages of a book before you buy the book, so, too, you would "
9205 "be able to sample a bit from the movie on-line before you bought it."
9209 #. type: Content of: <book><chapter><sect1><sect2><para>
9210 #: freeculture.xml:7016
9212 "In 1998, Video Pipeline informed Disney and other film distributors that it "
9213 "intended to distribute the trailers through the Internet (rather than "
9214 "sending the tapes) to distributors of their videos. Two years later, Disney "
9215 "told Video Pipeline to stop. The owner of Video Pipeline asked Disney to "
9216 "talk about the matter—he had built a business on distributing this "
9217 "content as a way to help sell Disney films; he had customers who depended "
9218 "upon his delivering this content. Disney would agree to talk only if Video "
9219 "Pipeline stopped the distribution immediately. Video Pipeline thought it "
9220 "was within their \"fair use\" rights to distribute the clips as they had. So "
9221 "they filed a lawsuit to ask the court to declare that these rights were in "
9222 "fact their rights."
9225 #. type: Content of: <book><chapter><sect1><sect2><para>
9226 #: freeculture.xml:7033
9228 "Disney countersued—for $100 million in damages. Those damages were "
9229 "predicated upon a claim that Video Pipeline had \"willfully infringed\" on "
9230 "Disney's copyright. When a court makes a finding of willful infringement, it "
9231 "can award damages not on the basis of the actual harm to the copyright "
9232 "owner, but on the basis of an amount set in the statute. Because Video "
9233 "Pipeline had distributed seven hundred clips of Disney movies to enable "
9234 "video stores to sell copies of those movies, Disney was now suing Video "
9235 "Pipeline for $100 million."
9238 #. type: Content of: <book><chapter><sect1><sect2><para>
9239 #: freeculture.xml:7045
9241 "Disney has the right to control its property, of course. But the video "
9242 "stores that were selling Disney's films also had some sort of right to be "
9243 "able to sell the films that they had bought from Disney. Disney's claim in "
9244 "court was that the stores were allowed to sell the films and they were "
9245 "permitted to list the titles of the films they were selling, but they were "
9246 "not allowed to show clips of the films as a way of selling them without "
9247 "Disney's permission."
9250 #. type: Content of: <book><chapter><sect1><sect2><para>
9251 #: freeculture.xml:7054
9253 "Now, you might think this is a close case, and I think the courts would "
9254 "consider it a close case. My point here is to map the change that gives "
9255 "Disney this power. Before the Internet, Disney couldn't really control how "
9256 "people got access to their content. Once a video was in the marketplace, the "
9257 "\"first-sale doctrine\" would free the seller to use the video as he wished, "
9258 "including showing portions of it in order to engender sales of the entire "
9259 "movie video. But with the Internet, it becomes possible for Disney to "
9260 "centralize control over access to this content. Because each use of the "
9261 "Internet produces a copy, use on the Internet becomes subject to the "
9262 "copyright owner's control. The technology expands the scope of effective "
9263 "control, because the technology builds a copy into every transaction."
9267 #. type: Content of: <book><chapter><sect1><sect2><para>
9268 #: freeculture.xml:7069
9270 "No doubt, a potential is not yet an abuse, and so the potential for control "
9271 "is not yet the abuse of control. Barnes & Noble has the right to say you "
9272 "can't touch a book in their store; property law gives them that right. But "
9273 "the market effectively protects against that abuse. If Barnes & Noble "
9274 "banned browsing, then consumers would choose other bookstores. Competition "
9275 "protects against the extremes. And it may well be (my argument so far does "
9276 "not even question this) that competition would prevent any similar danger "
9277 "when it comes to copyright. Sure, publishers exercising the rights that "
9278 "authors have assigned to them might try to regulate how many times you read "
9279 "a book, or try to stop you from sharing the book with anyone. But in a "
9280 "competitive market such as the book market, the dangers of this happening "
9284 #. type: Content of: <book><chapter><sect1><sect2><para>
9285 #: freeculture.xml:7084
9287 "Again, my aim so far is simply to map the changes that this changed "
9288 "architecture enables. Enabling technology to enforce the control of "
9289 "copyright means that the control of copyright is no longer defined by "
9290 "balanced policy. The control of copyright is simply what private owners "
9291 "choose. In some contexts, at least, that fact is harmless. But in some "
9292 "contexts it is a recipe for disaster."
9295 #. type: Content of: <book><chapter><sect1><sect2><title>
9296 #: freeculture.xml:7093
9297 msgid "Architecture and Law: Force"
9300 #. type: Content of: <book><chapter><sect1><sect2><para>
9301 #: freeculture.xml:7095
9303 "The disappearance of unregulated uses would be change enough, but a second "
9304 "important change brought about by the Internet magnifies its "
9305 "significance. This second change does not affect the reach of copyright "
9306 "regulation; it affects how such regulation is enforced."
9309 #. type: Content of: <book><chapter><sect1><sect2><para>
9310 #: freeculture.xml:7101
9312 "In the world before digital technology, it was generally the law that "
9313 "controlled whether and how someone was regulated by copyright law. The law, "
9314 "meaning a court, meaning a judge: In the end, it was a human, trained in the "
9315 "tradition of the law and cognizant of the balances that tradition embraced, "
9316 "who said whether and how the law would restrict your freedom."
9319 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
9320 #: freeculture.xml:7108
9325 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
9326 #: freeculture.xml:7117
9328 "See David Lange, \"Recognizing the Public Domain,\" <citetitle>Law and "
9329 "Contemporary Problems</citetitle> 44 (1981): 172–73."
9332 #. type: Content of: <book><chapter><sect1><sect2><para>
9333 #: freeculture.xml:7110
9335 "There's a famous story about a battle between the Marx Brothers and Warner "
9336 "Brothers. The Marxes intended to make a parody of "
9337 "<citetitle>Casablanca</citetitle>. Warner Brothers objected. They wrote a "
9338 "nasty letter to the Marxes, warning them that there would be serious legal "
9339 "consequences if they went forward with their plan.<placeholder "
9340 "type=\"footnote\" id=\"0\"/>"
9343 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
9344 #: freeculture.xml:7126
9346 "Ibid. See also Vaidhyanathan, <citetitle>Copyrights and "
9347 "Copywrongs</citetitle>, 1–3. <placeholder type=\"indexterm\" "
9351 #. type: Content of: <book><chapter><sect1><sect2><para>
9352 #: freeculture.xml:7122
9354 "This led the Marx Brothers to respond in kind. They warned Warner Brothers "
9355 "that the Marx Brothers \"were brothers long before you were.\"<placeholder "
9356 "type=\"footnote\" id=\"0\"/> The Marx Brothers therefore owned the word "
9357 "<citetitle>brothers</citetitle>, and if Warner Brothers insisted on trying "
9358 "to control <citetitle>Casablanca</citetitle>, then the Marx Brothers would "
9359 "insist on control over <citetitle>brothers</citetitle>."
9362 #. type: Content of: <book><chapter><sect1><sect2><para>
9363 #: freeculture.xml:7134
9365 "An absurd and hollow threat, of course, because Warner Brothers, like the "
9366 "Marx Brothers, knew that no court would ever enforce such a silly "
9367 "claim. This extremism was irrelevant to the real freedoms anyone (including "
9368 "Warner Brothers) enjoyed."
9371 #. type: Content of: <book><chapter><sect1><sect2><para>
9372 #: freeculture.xml:7140
9374 "On the Internet, however, there is no check on silly rules, because on the "
9375 "Internet, increasingly, rules are enforced not by a human but by a machine: "
9376 "Increasingly, the rules of copyright law, as interpreted by the copyright "
9377 "owner, get built into the technology that delivers copyrighted content. It "
9378 "is code, rather than law, that rules. And the problem with code regulations "
9379 "is that, unlike law, code has no shame. Code would not get the humor of the "
9380 "Marx Brothers. The consequence of that is not at all funny."
9383 #. type: Content of: <book><chapter><sect1><sect2><para>
9384 #: freeculture.xml:7151
9385 msgid "Consider the life of my Adobe eBook Reader."
9388 #. type: Content of: <book><chapter><sect1><sect2><para>
9389 #: freeculture.xml:7154
9391 "An e-book is a book delivered in electronic form. An Adobe eBook is not a "
9392 "book that Adobe has published; Adobe simply produces the software that "
9393 "publishers use to deliver e-books. It provides the technology, and the "
9394 "publisher delivers the content by using the technology."
9397 #. type: Content of: <book><chapter><sect1><sect2><para>
9398 #: freeculture.xml:7161
9399 msgid "On the next page is a picture of an old version of my Adobe eBook Reader."
9403 #. type: Content of: <book><chapter><sect1><sect2><para>
9404 #: freeculture.xml:7165
9406 "As you can see, I have a small collection of e-books within this e-book "
9407 "library. Some of these books reproduce content that is in the public domain: "
9408 "<citetitle>Middlemarch</citetitle>, for example, is in the public domain. "
9409 "Some of them reproduce content that is not in the public domain: My own book "
9410 "<citetitle>The Future of Ideas</citetitle> is not yet within the public "
9411 "domain. Consider <citetitle>Middlemarch</citetitle> first. If you click on "
9412 "my e-book copy of <citetitle>Middlemarch</citetitle>, you'll see a fancy "
9413 "cover, and then a button at the bottom called Permissions."
9416 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
9417 #: freeculture.xml:7176
9418 msgid "Picture of an old version of Adobe eBook Reader"
9421 #. type: Content of: <book><chapter><sect1><sect2><figure>
9422 #: freeculture.xml:7177
9423 msgid "<graphic fileref=\"images/1611.png\"></graphic>"
9426 #. type: Content of: <book><chapter><sect1><sect2><para>
9427 #: freeculture.xml:7180
9429 "If you click on the Permissions button, you'll see a list of the permissions "
9430 "that the publisher purports to grant with this book."
9433 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
9434 #: freeculture.xml:7184
9435 msgid "List of the permissions that the publisher purports to grant."
9438 #. type: Content of: <book><chapter><sect1><sect2><figure>
9439 #: freeculture.xml:7185
9440 msgid "<graphic fileref=\"images/1612.png\"></graphic>"
9444 #. type: Content of: <book><chapter><sect1><sect2><para>
9445 #: freeculture.xml:7189
9447 "According to my eBook Reader, I have the permission to copy to the clipboard "
9448 "of the computer ten text selections every ten days. (So far, I've copied no "
9449 "text to the clipboard.) I also have the permission to print ten pages from "
9450 "the book every ten days. Lastly, I have the permission to use the Read Aloud "
9451 "button to hear <citetitle>Middlemarch</citetitle> read aloud through the "
9455 #. type: Content of: <book><chapter><sect1><sect2><para>
9456 #: freeculture.xml:7197
9458 "Here's the e-book for another work in the public domain (including the "
9459 "translation): Aristotle's <citetitle>Politics</citetitle>."
9462 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
9463 #: freeculture.xml:7201
9464 msgid "E-book of Aristotle;s "Politics""
9467 #. type: Content of: <book><chapter><sect1><sect2><figure>
9468 #: freeculture.xml:7202
9469 msgid "<graphic fileref=\"images/1621.png\"></graphic>"
9472 #. type: Content of: <book><chapter><sect1><sect2><para>
9473 #: freeculture.xml:7205
9475 "According to its permissions, no printing or copying is permitted at "
9476 "all. But fortunately, you can use the Read Aloud button to hear the book."
9479 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
9480 #: freeculture.xml:7210
9481 msgid "List of the permissions for Aristotle;s "Politics"."
9484 #. type: Content of: <book><chapter><sect1><sect2><figure>
9485 #: freeculture.xml:7211
9486 msgid "<graphic fileref=\"images/1622.png\"></graphic>"
9489 #. type: Content of: <book><chapter><sect1><sect2><para>
9490 #: freeculture.xml:7214
9492 "Finally (and most embarrassingly), here are the permissions for the original "
9493 "e-book version of my last book, <citetitle>The Future of Ideas</citetitle>:"
9496 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
9497 #: freeculture.xml:7219
9498 msgid "List of the permissions for "The Future of Ideas"."
9501 #. type: Content of: <book><chapter><sect1><sect2><figure>
9502 #: freeculture.xml:7220
9503 msgid "<graphic fileref=\"images/1631.png\"></graphic>"
9506 #. type: Content of: <book><chapter><sect1><sect2><para>
9507 #: freeculture.xml:7223
9508 msgid "No copying, no printing, and don't you dare try to listen to this book!"
9512 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
9513 #: freeculture.xml:7233
9515 "In principle, a contract might impose a requirement on me. I might, for "
9516 "example, buy a book from you that includes a contract that says I will read "
9517 "it only three times, or that I promise to read it three times. But that "
9518 "obligation (and the limits for creating that obligation) would come from the "
9519 "contract, not from copyright law, and the obligations of contract would not "
9520 "necessarily pass to anyone who subsequently acquired the book."
9523 #. type: Content of: <book><chapter><sect1><sect2><para>
9524 #: freeculture.xml:7226
9526 "Now, the Adobe eBook Reader calls these controls \"permissions\"— as "
9527 "if the publisher has the power to control how you use these works. For "
9528 "works under copyright, the copyright owner certainly does have the "
9529 "power—up to the limits of the copyright law. But for work not under "
9530 "copyright, there is no such copyright power.<placeholder type=\"footnote\" "
9531 "id=\"0\"/> When my e-book of <citetitle>Middlemarch</citetitle> says I have "
9532 "the permission to copy only ten text selections into the memory every ten "
9533 "days, what that really means is that the eBook Reader has enabled the "
9534 "publisher to control how I use the book on my computer, far beyond the "
9535 "control that the law would enable."
9538 #. type: Content of: <book><chapter><sect1><sect2><para>
9539 #: freeculture.xml:7248
9541 "The control comes instead from the code—from the technology within "
9542 "which the e-book \"lives.\" Though the e-book says that these are "
9543 "permissions, they are not the sort of \"permissions\" that most of us deal "
9544 "with. When a teenager gets \"permission\" to stay out till midnight, she "
9545 "knows (unless she's Cinderella) that she can stay out till 2 A.M., but will "
9546 "suffer a punishment if she's caught. But when the Adobe eBook Reader says I "
9547 "have the permission to make ten copies of the text into the computer's "
9548 "memory, that means that after I've made ten copies, the computer will not "
9549 "make any more. The same with the printing restrictions: After ten pages, the "
9550 "eBook Reader will not print any more pages. It's the same with the silly "
9551 "restriction that says that you can't use the Read Aloud button to read my "
9552 "book aloud—it's not that the company will sue you if you do; instead, "
9553 "if you push the Read Aloud button with my book, the machine simply won't "
9558 #. type: Content of: <book><chapter><sect1><sect2><para>
9559 #: freeculture.xml:7266
9561 "These are <emphasis>controls</emphasis>, not permissions. Imagine a world "
9562 "where the Marx Brothers sold word processing software that, when you tried "
9563 "to type \"Warner Brothers,\" erased \"Brothers\" from the sentence."
9566 #. type: Content of: <book><chapter><sect1><sect2><para>
9567 #: freeculture.xml:7272
9569 "This is the future of copyright law: not so much copyright "
9570 "<emphasis>law</emphasis> as copyright <emphasis>code</emphasis>. The "
9571 "controls over access to content will not be controls that are ratified by "
9572 "courts; the controls over access to content will be controls that are coded "
9573 "by programmers. And whereas the controls that are built into the law are "
9574 "always to be checked by a judge, the controls that are built into the "
9575 "technology have no similar built-in check."
9578 #. type: Content of: <book><chapter><sect1><sect2><para>
9579 #: freeculture.xml:7281
9581 "How significant is this? Isn't it always possible to get around the controls "
9582 "built into the technology? Software used to be sold with technologies that "
9583 "limited the ability of users to copy the software, but those were trivial "
9584 "protections to defeat. Why won't it be trivial to defeat these protections "
9588 #. type: Content of: <book><chapter><sect1><sect2><para>
9589 #: freeculture.xml:7289
9591 "We've only scratched the surface of this story. Return to the Adobe eBook "
9595 #. type: Content of: <book><chapter><sect1><sect2><para>
9596 #: freeculture.xml:7293
9598 "Early in the life of the Adobe eBook Reader, Adobe suffered a public "
9599 "relations nightmare. Among the books that you could download for free on the "
9600 "Adobe site was a copy of <citetitle>Alice's Adventures in "
9601 "Wonderland</citetitle>. This wonderful book is in the public domain. Yet "
9602 "when you clicked on Permissions for that book, you got the following report:"
9605 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
9606 #: freeculture.xml:7301
9607 msgid "List of the permissions for "Alice's Adventures in Wonderland"."
9610 #. type: Content of: <book><chapter><sect1><sect2><figure>
9611 #: freeculture.xml:7303
9612 msgid "<graphic fileref=\"images/1641.png\"></graphic>"
9616 #. type: Content of: <book><chapter><sect1><sect2><para>
9617 #: freeculture.xml:7307
9619 "Here was a public domain children's book that you were not allowed to copy, "
9620 "not allowed to lend, not allowed to give, and, as the \"permissions\" "
9621 "indicated, not allowed to \"read aloud\"!"
9624 #. type: Content of: <book><chapter><sect1><sect2><para>
9625 #: freeculture.xml:7314
9627 "The public relations nightmare attached to that final permission. For the "
9628 "text did not say that you were not permitted to use the Read Aloud button; "
9629 "it said you did not have the permission to read the book aloud. That led "
9630 "some people to think that Adobe was restricting the right of parents, for "
9631 "example, to read the book to their children, which seemed, to say the least, "
9635 #. type: Content of: <book><chapter><sect1><sect2><para>
9636 #: freeculture.xml:7322
9638 "Adobe responded quickly that it was absurd to think that it was trying to "
9639 "restrict the right to read a book aloud. Obviously it was only restricting "
9640 "the ability to use the Read Aloud button to have the book read aloud. But "
9641 "the question Adobe never did answer is this: Would Adobe thus agree that a "
9642 "consumer was free to use software to hack around the restrictions built into "
9643 "the eBook Reader? If some company (call it Elcomsoft) developed a program to "
9644 "disable the technological protection built into an Adobe eBook so that a "
9645 "blind person, say, could use a computer to read the book aloud, would Adobe "
9646 "agree that such a use of an eBook Reader was fair? Adobe didn't answer "
9647 "because the answer, however absurd it might seem, is no."
9650 #. type: Content of: <book><chapter><sect1><sect2><para>
9651 #: freeculture.xml:7335
9653 "The point is not to blame Adobe. Indeed, Adobe is among the most innovative "
9654 "companies developing strategies to balance open access to content with "
9655 "incentives for companies to innovate. But Adobe's technology enables "
9656 "control, and Adobe has an incentive to defend this control. That incentive "
9657 "is understandable, yet what it creates is often crazy."
9660 #. type: Content of: <book><chapter><sect1><sect2><para>
9661 #: freeculture.xml:7343
9663 "To see the point in a particularly absurd context, consider a favorite story "
9664 "of mine that makes the same point."
9667 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
9668 #: freeculture.xml:7347
9669 msgid "Aibo robotic dog"
9672 #. type: Content of: <book><chapter><sect1><sect2><para>
9673 #: freeculture.xml:7350
9675 "Consider the robotic dog made by Sony named \"Aibo.\" The Aibo learns "
9676 "tricks, cuddles, and follows you around. It eats only electricity and that "
9677 "doesn't leave that much of a mess (at least in your house)."
9681 #. type: Content of: <book><chapter><sect1><sect2><para>
9682 #: freeculture.xml:7355
9684 "The Aibo is expensive and popular. Fans from around the world have set up "
9685 "clubs to trade stories. One fan in particular set up a Web site to enable "
9686 "information about the Aibo dog to be shared. This fan set up aibopet.com "
9687 "(and aibohack.com, but that resolves to the same site), and on that site he "
9688 "provided information about how to teach an Aibo to do tricks in addition to "
9689 "the ones Sony had taught it."
9692 #. type: Content of: <book><chapter><sect1><sect2><para>
9693 #: freeculture.xml:7364
9695 "\"Teach\" here has a special meaning. Aibos are just cute computers. You "
9696 "teach a computer how to do something by programming it differently. So to "
9697 "say that aibopet.com was giving information about how to teach the dog to do "
9698 "new tricks is just to say that aibopet.com was giving information to users "
9699 "of the Aibo pet about how to hack their computer \"dog\" to make it do new "
9700 "tricks (thus, aibohack.com)."
9703 #. type: Content of: <book><chapter><sect1><sect2><para>
9704 #: freeculture.xml:7372
9706 "If you're not a programmer or don't know many programmers, the word "
9707 "<citetitle>hack</citetitle> has a particularly unfriendly "
9708 "connotation. Nonprogrammers hack bushes or weeds. Nonprogrammers in horror "
9709 "movies do even worse. But to programmers, or coders, as I call them, "
9710 "<citetitle>hack</citetitle> is a much more positive "
9711 "term. <citetitle>Hack</citetitle> just means code that enables the program "
9712 "to do something it wasn't originally intended or enabled to do. If you buy a "
9713 "new printer for an old computer, you might find the old computer doesn't "
9714 "run, or \"drive,\" the printer. If you discovered that, you'd later be happy "
9715 "to discover a hack on the Net by someone who has written a driver to enable "
9716 "the computer to drive the printer you just bought."
9719 #. type: Content of: <book><chapter><sect1><sect2><para>
9720 #: freeculture.xml:7384
9722 "Some hacks are easy. Some are unbelievably hard. Hackers as a community like "
9723 "to challenge themselves and others with increasingly difficult "
9724 "tasks. There's a certain respect that goes with the talent to hack "
9725 "well. There's a well-deserved respect that goes with the talent to hack "
9729 #. type: Content of: <book><chapter><sect1><sect2><para>
9730 #: freeculture.xml:7391
9732 "The Aibo fan was displaying a bit of both when he hacked the program and "
9733 "offered to the world a bit of code that would enable the Aibo to dance "
9734 "jazz. The dog wasn't programmed to dance jazz. It was a clever bit of "
9735 "tinkering that turned the dog into a more talented creature than Sony had "
9740 #. type: Content of: <book><chapter><sect1><sect2><para>
9741 #: freeculture.xml:7399
9743 "I've told this story in many contexts, both inside and outside the United "
9744 "States. Once I was asked by a puzzled member of the audience, is it "
9745 "permissible for a dog to dance jazz in the United States? We forget that "
9746 "stories about the backcountry still flow across much of the world. So let's "
9747 "just be clear before we continue: It's not a crime anywhere (anymore) to "
9748 "dance jazz. Nor is it a crime to teach your dog to dance jazz. Nor should it "
9749 "be a crime (though we don't have a lot to go on here) to teach your robot "
9750 "dog to dance jazz. Dancing jazz is a completely legal activity. One imagines "
9751 "that the owner of aibopet.com thought, <emphasis>What possible problem could "
9752 "there be with teaching a robot dog to dance?</emphasis>"
9755 #. type: Content of: <book><chapter><sect1><sect2><para>
9756 #: freeculture.xml:7415
9758 "Let's put the dog to sleep for a minute, and turn to a pony show— not "
9759 "literally a pony show, but rather a paper that a Princeton academic named Ed "
9760 "Felten prepared for a conference. This Princeton academic is well known and "
9761 "respected. He was hired by the government in the Microsoft case to test "
9762 "Microsoft's claims about what could and could not be done with its own "
9763 "code. In that trial, he demonstrated both his brilliance and his "
9764 "coolness. Under heavy badgering by Microsoft lawyers, Ed Felten stood his "
9765 "ground. He was not about to be bullied into being silent about something he "
9769 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
9770 #: freeculture.xml:7438 freeculture.xml:9864
9771 msgid "Electronic Frontier Foundation"
9774 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
9775 #: freeculture.xml:7428
9777 "See Pamela Samuelson, \"Anticircumvention Rules: Threat to Science,\" "
9778 "<citetitle>Science</citetitle> 293 (2001): 2028; Brendan I. Koerner, \"Play "
9779 "Dead: Sony Muzzles the Techies Who Teach a Robot Dog New Tricks,\" "
9780 "<citetitle>American Prospect</citetitle>, January 2002; \"Court Dismisses "
9781 "Computer Scientists' Challenge to DMCA,\" <citetitle>Intellectual Property "
9782 "Litigation Reporter</citetitle>, 11 December 2001; Bill Holland, \"Copyright "
9783 "Act Raising Free-Speech Concerns,\" <citetitle>Billboard</citetitle>, May "
9784 "2001; Janelle Brown, \"Is the RIAA Running Scared?\" Salon.com, April 2001; "
9785 "Electronic Frontier Foundation, \"Frequently Asked Questions about "
9786 "<citetitle>Felten and USENIX</citetitle> v. <citetitle>RIAA</citetitle> "
9787 "Legal Case,\" available at <ulink url=\"http://free-culture.cc/notes/\">link "
9788 "#27</ulink>. <placeholder type=\"indexterm\" id=\"0\"/>"
9791 #. type: Content of: <book><chapter><sect1><sect2><para>
9792 #: freeculture.xml:7426
9794 "But Felten's bravery was really tested in April 2001.<placeholder "
9795 "type=\"footnote\" id=\"0\"/> He and a group of colleagues were working on a "
9796 "paper to be submitted at conference. The paper was intended to describe the "
9797 "weakness in an encryption system being developed by the Secure Digital Music "
9798 "Initiative as a technique to control the distribution of music."
9801 #. type: Content of: <book><chapter><sect1><sect2><para>
9802 #: freeculture.xml:7446
9804 "The SDMI coalition had as its goal a technology to enable content owners to "
9805 "exercise much better control over their content than the Internet, as it "
9806 "originally stood, granted them. Using encryption, SDMI hoped to develop a "
9807 "standard that would allow the content owner to say \"this music cannot be "
9808 "copied,\" and have a computer respect that command. The technology was to "
9809 "be part of a \"trusted system\" of control that would get content owners to "
9810 "trust the system of the Internet much more."
9813 #. type: Content of: <book><chapter><sect1><sect2><para>
9814 #: freeculture.xml:7456
9816 "When SDMI thought it was close to a standard, it set up a competition. In "
9817 "exchange for providing contestants with the code to an SDMI-encrypted bit of "
9818 "content, contestants were to try to crack it and, if they did, report the "
9819 "problems to the consortium."
9823 #. type: Content of: <book><chapter><sect1><sect2><para>
9824 #: freeculture.xml:7463
9826 "Felten and his team figured out the encryption system quickly. He and the "
9827 "team saw the weakness of this system as a type: Many encryption systems "
9828 "would suffer the same weakness, and Felten and his team thought it "
9829 "worthwhile to point this out to those who study encryption."
9832 #. type: Content of: <book><chapter><sect1><sect2><para>
9833 #: freeculture.xml:7469
9835 "Let's review just what Felten was doing. Again, this is the United "
9836 "States. We have a principle of free speech. We have this principle not just "
9837 "because it is the law, but also because it is a really great idea. A "
9838 "strongly protected tradition of free speech is likely to encourage a wide "
9839 "range of criticism. That criticism is likely, in turn, to improve the "
9840 "systems or people or ideas criticized."
9843 #. type: Content of: <book><chapter><sect1><sect2><para>
9844 #: freeculture.xml:7477
9846 "What Felten and his colleagues were doing was publishing a paper describing "
9847 "the weakness in a technology. They were not spreading free music, or "
9848 "building and deploying this technology. The paper was an academic essay, "
9849 "unintelligible to most people. But it clearly showed the weakness in the "
9850 "SDMI system, and why SDMI would not, as presently constituted, succeed."
9853 #. type: Content of: <book><chapter><sect1><sect2><para>
9854 #: freeculture.xml:7485
9856 "What links these two, aibopet.com and Felten, is the letters they then "
9857 "received. Aibopet.com received a letter from Sony about the aibopet.com "
9858 "hack. Though a jazz-dancing dog is perfectly legal, Sony wrote:"
9861 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
9862 #: freeculture.xml:7492
9864 "Your site contains information providing the means to circumvent AIBO-ware's "
9865 "copy protection protocol constituting a violation of the anti-circumvention "
9866 "provisions of the Digital Millennium Copyright Act."
9869 #. type: Content of: <book><chapter><sect1><sect2><para>
9870 #: freeculture.xml:7498
9872 "And though an academic paper describing the weakness in a system of "
9873 "encryption should also be perfectly legal, Felten received a letter from an "
9874 "RIAA lawyer that read:"
9878 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
9879 #: freeculture.xml:7504
9881 "Any disclosure of information gained from participating in the Public "
9882 "Challenge would be outside the scope of activities permitted by the "
9883 "Agreement and could subject you and your research team to actions under the "
9884 "Digital Millennium Copyright Act (\"DMCA\")."
9887 #. type: Content of: <book><chapter><sect1><sect2><para>
9888 #: freeculture.xml:7512
9890 "In both cases, this weirdly Orwellian law was invoked to control the spread "
9891 "of information. The Digital Millennium Copyright Act made spreading such "
9892 "information an offense."
9895 #. type: Content of: <book><chapter><sect1><sect2><para>
9896 #: freeculture.xml:7517
9898 "The DMCA was enacted as a response to copyright owners' first fear about "
9899 "cyberspace. The fear was that copyright control was effectively dead; the "
9900 "response was to find technologies that might compensate. These new "
9901 "technologies would be copyright protection technologies— technologies "
9902 "to control the replication and distribution of copyrighted material. They "
9903 "were designed as <emphasis>code</emphasis> to modify the original "
9904 "<emphasis>code</emphasis> of the Internet, to reestablish some protection "
9905 "for copyright owners."
9908 #. type: Content of: <book><chapter><sect1><sect2><para>
9909 #: freeculture.xml:7528
9911 "The DMCA was a bit of law intended to back up the protection of this code "
9912 "designed to protect copyrighted material. It was, we could say, "
9913 "<emphasis>legal code</emphasis> intended to buttress <emphasis>software "
9914 "code</emphasis> which itself was intended to support the <emphasis>legal "
9915 "code of copyright</emphasis>."
9918 #. type: Content of: <book><chapter><sect1><sect2><para>
9919 #: freeculture.xml:7535
9921 "But the DMCA was not designed merely to protect copyrighted works to the "
9922 "extent copyright law protected them. Its protection, that is, did not end at "
9923 "the line that copyright law drew. The DMCA regulated devices that were "
9924 "designed to circumvent copyright protection measures. It was designed to ban "
9925 "those devices, whether or not the use of the copyrighted material made "
9926 "possible by that circumvention would have been a copyright violation."
9930 #. type: Content of: <book><chapter><sect1><sect2><para>
9931 #: freeculture.xml:7544
9933 "Aibopet.com and Felten make the point. The Aibo hack circumvented a "
9934 "copyright protection system for the purpose of enabling the dog to dance "
9935 "jazz. That enablement no doubt involved the use of copyrighted material. But "
9936 "as aibopet.com's site was noncommercial, and the use did not enable "
9937 "subsequent copyright infringements, there's no doubt that aibopet.com's hack "
9938 "was fair use of Sony's copyrighted material. Yet fair use is not a defense "
9939 "to the DMCA. The question is not whether the use of the copyrighted material "
9940 "was a copyright violation. The question is whether a copyright protection "
9941 "system was circumvented."
9944 #. type: Content of: <book><chapter><sect1><sect2><para>
9945 #: freeculture.xml:7556
9947 "The threat against Felten was more attenuated, but it followed the same line "
9948 "of reasoning. By publishing a paper describing how a copyright protection "
9949 "system could be circumvented, the RIAA lawyer suggested, Felten himself was "
9950 "distributing a circumvention technology. Thus, even though he was not "
9951 "himself infringing anyone's copyright, his academic paper was enabling "
9952 "others to infringe others' copyright."
9955 #. type: Content of: <book><chapter><sect1><sect2><para>
9956 #: freeculture.xml:7564
9958 "The bizarreness of these arguments is captured in a cartoon drawn in 1981 by "
9959 "Paul Conrad. At that time, a court in California had held that the VCR could "
9960 "be banned because it was a copyright-infringing technology: It enabled "
9961 "consumers to copy films without the permission of the copyright owner. No "
9962 "doubt there were uses of the technology that were legal: Fred Rogers, aka "
9963 "\"<citetitle>Mr. Rogers</citetitle>,\" for example, had testified in that "
9964 "case that he wanted people to feel free to tape Mr. Rogers' Neighborhood."
9968 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
9969 #: freeculture.xml:7590
9971 "<citetitle>Sony Corporation of America</citetitle> v. <citetitle>Universal "
9972 "City Studios, Inc</citetitle>., 464 U.S. 417, 455 fn. 27 (1984). Rogers "
9973 "never changed his view about the VCR. See James Lardner, <citetitle>Fast "
9974 "Forward: Hollywood, the Japanese, and the Onslaught of the VCR</citetitle> "
9975 "(New York: W. W. Norton, 1987), 270–71."
9978 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
9979 #: freeculture.xml:7575
9981 "Some public stations, as well as commercial stations, program the "
9982 "\"Neighborhood\" at hours when some children cannot use it. I think that "
9983 "it's a real service to families to be able to record such programs and show "
9984 "them at appropriate times. I have always felt that with the advent of all of "
9985 "this new technology that allows people to tape the \"Neighborhood\" "
9986 "off-the-air, and I'm speaking for the \"Neighborhood\" because that's what I "
9987 "produce, that they then become much more active in the programming of their "
9988 "family's television life. Very frankly, I am opposed to people being "
9989 "programmed by others. My whole approach in broadcasting has always been "
9990 "\"You are an important person just the way you are. You can make healthy "
9991 "decisions.\" Maybe I'm going on too long, but I just feel that anything that "
9992 "allows a person to be more active in the control of his or her life, in a "
9993 "healthy way, is important.<placeholder type=\"footnote\" id=\"0\"/>"
9997 #. type: Content of: <book><chapter><sect1><sect2><para>
9998 #: freeculture.xml:7599
10000 "Even though there were uses that were legal, because there were some uses "
10001 "that were illegal, the court held the companies producing the VCR "
10005 #. type: Content of: <book><chapter><sect1><sect2><para>
10006 #: freeculture.xml:7604
10007 msgid "This led Conrad to draw the cartoon below, which we can adopt to the DMCA."
10010 #. type: Content of: <book><chapter><sect1><sect2><para>
10011 #: freeculture.xml:7608
10012 msgid "No argument I have can top this picture, but let me try to get close."
10015 #. type: Content of: <book><chapter><sect1><sect2><para>
10016 #: freeculture.xml:7611
10018 "The anticircumvention provisions of the DMCA target copyright circumvention "
10019 "technologies. Circumvention technologies can be used for different "
10020 "ends. They can be used, for example, to enable massive pirating of "
10021 "copyrighted material—a bad end. Or they can be used to enable the use "
10022 "of particular copyrighted materials in ways that would be considered fair "
10023 "use—a good end."
10027 #. type: Content of: <book><chapter><sect1><sect2><para>
10028 #: freeculture.xml:7619
10030 "A handgun can be used to shoot a police officer or a child. Most would agree "
10031 "such a use is bad. Or a handgun can be used for target practice or to "
10032 "protect against an intruder. At least some would say that such a use would "
10033 "be good. It, too, is a technology that has both good and bad uses."
10036 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
10037 #: freeculture.xml:7627
10038 msgid "VCR/handgun cartoon."
10041 #. type: Content of: <book><chapter><sect1><sect2><figure>
10042 #: freeculture.xml:7628
10043 msgid "<graphic fileref=\"images/1711.png\"></graphic>"
10046 #. type: Content of: <book><chapter><sect1><sect2><para>
10047 #: freeculture.xml:7631
10049 "The obvious point of Conrad's cartoon is the weirdness of a world where guns "
10050 "are legal, despite the harm they can do, while VCRs (and circumvention "
10051 "technologies) are illegal. Flash: <emphasis>No one ever died from copyright "
10052 "circumvention</emphasis>. Yet the law bans circumvention technologies "
10053 "absolutely, despite the potential that they might do some good, but permits "
10054 "guns, despite the obvious and tragic harm they do."
10057 #. type: Content of: <book><chapter><sect1><sect2><para>
10058 #: freeculture.xml:7639
10060 "The Aibo and RIAA examples demonstrate how copyright owners are changing the "
10061 "balance that copyright law grants. Using code, copyright owners restrict "
10062 "fair use; using the DMCA, they punish those who would attempt to evade the "
10063 "restrictions on fair use that they impose through code. Technology becomes a "
10064 "means by which fair use can be erased; the law of the DMCA backs up that "
10068 #. type: Content of: <book><chapter><sect1><sect2><para>
10069 #: freeculture.xml:7647
10071 "This is how <emphasis>code</emphasis> becomes <emphasis>law</emphasis>. The "
10072 "controls built into the technology of copy and access protection become "
10073 "rules the violation of which is also a violation of the law. In this way, "
10074 "the code extends the law—increasing its regulation, even if the "
10075 "subject it regulates (activities that would otherwise plainly constitute "
10076 "fair use) is beyond the reach of the law. Code becomes law; code extends the "
10077 "law; code thus extends the control that copyright owners effect—at "
10078 "least for those copyright holders with the lawyers who can write the nasty "
10079 "letters that Felten and aibopet.com received."
10082 #. type: Content of: <book><chapter><sect1><sect2><para>
10083 #: freeculture.xml:7659
10085 "There is one final aspect of the interaction between architecture and law "
10086 "that contributes to the force of copyright's regulation. This is the ease "
10087 "with which infringements of the law can be detected. For contrary to the "
10088 "rhetoric common at the birth of cyberspace that on the Internet, no one "
10089 "knows you're a dog, increasingly, given changing technologies deployed on "
10090 "the Internet, it is easy to find the dog who committed a legal wrong. The "
10091 "technologies of the Internet are open to snoops as well as sharers, and the "
10092 "snoops are increasingly good at tracking down the identity of those who "
10093 "violate the rules."
10097 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10098 #: freeculture.xml:7678
10100 "For an early and prescient analysis, see Rebecca Tushnet, \"Legal Fictions, "
10101 "Copyright, Fan Fiction, and a New Common Law,\" <citetitle>Loyola of Los "
10102 "Angeles Entertainment Law Journal</citetitle> 17 (1997): 651."
10105 #. type: Content of: <book><chapter><sect1><sect2><para>
10106 #: freeculture.xml:7672
10108 "For example, imagine you were part of a <citetitle>Star Trek</citetitle> fan "
10109 "club. You gathered every month to share trivia, and maybe to enact a kind of "
10110 "fan fiction about the show. One person would play Spock, another, Captain "
10111 "Kirk. The characters would begin with a plot from a real story, then simply "
10112 "continue it.<placeholder type=\"footnote\" id=\"0\"/>"
10115 #. type: Content of: <book><chapter><sect1><sect2><para>
10116 #: freeculture.xml:7684
10118 "Before the Internet, this was, in effect, a totally unregulated activity. "
10119 "No matter what happened inside your club room, you would never be interfered "
10120 "with by the copyright police. You were free in that space to do as you "
10121 "wished with this part of our culture. You were allowed to build on it as you "
10122 "wished without fear of legal control."
10125 #. type: Content of: <book><chapter><sect1><sect2><para>
10126 #: freeculture.xml:7691
10128 "But if you moved your club onto the Internet, and made it generally "
10129 "available for others to join, the story would be very different. Bots "
10130 "scouring the Net for trademark and copyright infringement would quickly find "
10131 "your site. Your posting of fan fiction, depending upon the ownership of the "
10132 "series that you're depicting, could well inspire a lawyer's threat. And "
10133 "ignoring the lawyer's threat would be extremely costly indeed. The law of "
10134 "copyright is extremely efficient. The penalties are severe, and the process "
10138 #. type: Content of: <book><chapter><sect1><sect2><para>
10139 #: freeculture.xml:7701
10141 "This change in the effective force of the law is caused by a change in the "
10142 "ease with which the law can be enforced. That change too shifts the law's "
10143 "balance radically. It is as if your car transmitted the speed at which you "
10144 "traveled at every moment that you drove; that would be just one step before "
10145 "the state started issuing tickets based upon the data you transmitted. That "
10146 "is, in effect, what is happening here."
10149 #. type: Content of: <book><chapter><sect1><sect2><title>
10150 #: freeculture.xml:7710
10151 msgid "Market: Concentration"
10155 #. type: Content of: <book><chapter><sect1><sect2><para>
10156 #: freeculture.xml:7712
10158 "So copyright's duration has increased dramatically—tripled in the past "
10159 "thirty years. And copyright's scope has increased as well—from "
10160 "regulating only publishers to now regulating just about everyone. And "
10161 "copyright's reach has changed, as every action becomes a copy and hence "
10162 "presumptively regulated. And as technologists find better ways to control "
10163 "the use of content, and as copyright is increasingly enforced through "
10164 "technology, copyright's force changes, too. Misuse is easier to find and "
10165 "easier to control. This regulation of the creative process, which began as a "
10166 "tiny regulation governing a tiny part of the market for creative work, has "
10167 "become the single most important regulator of creativity there is. It is a "
10168 "massive expansion in the scope of the government's control over innovation "
10169 "and creativity; it would be totally unrecognizable to those who gave birth "
10170 "to copyright's control."
10173 #. type: Content of: <book><chapter><sect1><sect2><para>
10174 #: freeculture.xml:7730
10176 "Still, in my view, all of these changes would not matter much if it weren't "
10177 "for one more change that we must also consider. This is a change that is in "
10178 "some sense the most familiar, though its significance and scope are not well "
10179 "understood. It is the one that creates precisely the reason to be concerned "
10180 "about all the other changes I have described."
10183 #. type: Content of: <book><chapter><sect1><sect2><para>
10184 #: freeculture.xml:7737
10186 "This is the change in the concentration and integration of the media. In "
10187 "the past twenty years, the nature of media ownership has undergone a radical "
10188 "alteration, caused by changes in legal rules governing the media. Before "
10189 "this change happened, the different forms of media were owned by separate "
10190 "media companies. Now, the media is increasingly owned by only a few "
10191 "companies. Indeed, after the changes that the FCC announced in June 2003, "
10192 "most expect that within a few years, we will live in a world where just "
10193 "three companies control more than percent of the media."
10196 #. type: Content of: <book><chapter><sect1><sect2><para>
10197 #: freeculture.xml:7748
10198 msgid "These changes are of two sorts: the scope of concentration, and its nature."
10201 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
10202 #: freeculture.xml:7751
10207 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10208 #: freeculture.xml:7757
10210 "FCC Oversight: Hearing Before the Senate Commerce, Science and "
10211 "Transportation Committee, 108th Cong., 1st sess. (22 May 2003) (statement "
10212 "of Senator John McCain)."
10216 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10217 #: freeculture.xml:7764
10219 "Lynette Holloway, \"Despite a Marketing Blitz, CD Sales Continue to Slide,\" "
10220 "<citetitle>New York Times</citetitle>, 23 December 2002."
10224 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10225 #: freeculture.xml:7770
10227 "Molly Ivins, \"Media Consolidation Must Be Stopped,\" <citetitle>Charleston "
10228 "Gazette</citetitle>, 31 May 2003."
10231 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
10232 #: freeculture.xml:7773
10233 msgid "McCain, John"
10236 #. type: Content of: <book><chapter><sect1><sect2><para>
10237 #: freeculture.xml:7753
10239 "Changes in scope are the easier ones to describe. As Senator John McCain "
10240 "summarized the data produced in the FCC's review of media ownership, \"five "
10241 "companies control 85 percent of our media sources.\"<placeholder "
10242 "type=\"footnote\" id=\"0\"/> The five recording labels of Universal Music "
10243 "Group, BMG, Sony Music Entertainment, Warner Music Group, and EMI control "
10244 "84.8 percent of the U.S. music market.<placeholder type=\"footnote\" "
10245 "id=\"1\"/> The \"five largest cable companies pipe programming to 74 percent "
10246 "of the cable subscribers nationwide.\"<placeholder type=\"footnote\" "
10247 "id=\"2\"/> <placeholder type=\"indexterm\" id=\"3\"/>"
10251 #. type: Content of: <book><chapter><sect1><sect2><para>
10252 #: freeculture.xml:7776
10254 "The story with radio is even more dramatic. Before deregulation, the "
10255 "nation's largest radio broadcasting conglomerate owned fewer than "
10256 "seventy-five stations. Today <emphasis>one</emphasis> company owns more than "
10257 "1,200 stations. During that period of consolidation, the total number of "
10258 "radio owners dropped by 34 percent. Today, in most markets, the two largest "
10259 "broadcasters control 74 percent of that market's revenues. Overall, just "
10260 "four companies control 90 percent of the nation's radio advertising "
10264 #. type: Content of: <book><chapter><sect1><sect2><para>
10265 #: freeculture.xml:7787
10267 "Newspaper ownership is becoming more concentrated as well. Today, there are "
10268 "six hundred fewer daily newspapers in the United States than there were "
10269 "eighty years ago, and ten companies control half of the nation's "
10270 "circulation. There are twenty major newspaper publishers in the United "
10271 "States. The top ten film studios receive 99 percent of all film revenue. The "
10272 "ten largest cable companies account for 85 percent of all cable "
10273 "revenue. This is a market far from the free press the framers sought to "
10274 "protect. Indeed, it is a market that is quite well protected— by the "
10278 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para><indexterm><primary>
10279 #: freeculture.xml:7801 freeculture.xml:7818
10280 msgid "Fallows, James"
10283 #. type: Content of: <book><chapter><sect1><sect2><para>
10284 #: freeculture.xml:7798
10286 "Concentration in size alone is one thing. The more invidious change is in "
10287 "the nature of that concentration. As author James Fallows put it in a recent "
10288 "article about Rupert Murdoch, <placeholder type=\"indexterm\" id=\"0\"/>"
10291 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
10292 #: freeculture.xml:7816
10294 "James Fallows, \"The Age of Murdoch,\" <citetitle>Atlantic "
10295 "Monthly</citetitle> (September 2003): 89. <placeholder type=\"indexterm\" "
10299 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
10300 #: freeculture.xml:7805
10302 "Murdoch's companies now constitute a production system unmatched in its "
10303 "integration. They supply content—Fox movies . . . Fox TV shows "
10304 ". . . Fox-controlled sports broadcasts, plus newspapers and books. They sell "
10305 "the content to the public and to advertisers—in newspapers, on the "
10306 "broadcast network, on the cable channels. And they operate the physical "
10307 "distribution system through which the content reaches the "
10308 "customers. Murdoch's satellite systems now distribute News Corp. content in "
10309 "Europe and Asia; if Murdoch becomes DirecTV's largest single owner, that "
10310 "system will serve the same function in the United States.<placeholder "
10311 "type=\"footnote\" id=\"0\"/>"
10314 #. type: Content of: <book><chapter><sect1><sect2><para>
10315 #: freeculture.xml:7823
10317 "The pattern with Murdoch is the pattern of modern media. Not just large "
10318 "companies owning many radio stations, but a few companies owning as many "
10319 "outlets of media as possible. A picture describes this pattern better than a "
10320 "thousand words could do:"
10323 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
10324 #: freeculture.xml:7829
10325 msgid "Pattern of modern media ownership."
10328 #. type: Content of: <book><chapter><sect1><sect2><figure>
10329 #: freeculture.xml:7830
10330 msgid "<graphic fileref=\"images/1761.png\"></graphic>"
10334 #. type: Content of: <book><chapter><sect1><sect2><para>
10335 #: freeculture.xml:7834
10337 "Does this concentration matter? Will it affect what is made, or what is "
10338 "distributed? Or is it merely a more efficient way to produce and distribute "
10342 #. type: Content of: <book><chapter><sect1><sect2><para>
10343 #: freeculture.xml:7839
10345 "My view was that concentration wouldn't matter. I thought it was nothing "
10346 "more than a more efficient financial structure. But now, after reading and "
10347 "listening to a barrage of creators try to convince me to the contrary, I am "
10348 "beginning to change my mind."
10351 #. type: Content of: <book><chapter><sect1><sect2><para>
10352 #: freeculture.xml:7845
10354 "Here's a representative story that begins to suggest how this integration "
10358 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
10359 #: freeculture.xml:7848
10360 msgid "Lear, Norman"
10363 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
10364 #: freeculture.xml:7850 freeculture.xml:7914
10365 msgid "All in the Family"
10368 #. type: Content of: <book><chapter><sect1><sect2><para>
10369 #: freeculture.xml:7852
10371 "In 1969, Norman Lear created a pilot for <citetitle>All in the "
10372 "Family</citetitle>. He took the pilot to ABC. The network didn't like it. It "
10373 "was too edgy, they told Lear. Make it again. Lear made a second pilot, more "
10374 "edgy than the first. ABC was exasperated. You're missing the point, they "
10375 "told Lear. We wanted less edgy, not more."
10379 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10380 #: freeculture.xml:7864
10382 "Leonard Hill, \"The Axis of Access,\" remarks before Weidenbaum Center "
10383 "Forum, \"Entertainment Economics: The Movie Industry,\" St. Louis, Missouri, "
10384 "3 April 2003 (transcript of prepared remarks available at <ulink "
10385 "url=\"http://free-culture.cc/notes/\">link #28</ulink>; for the Lear story, "
10386 "not included in the prepared remarks, see <ulink "
10387 "url=\"http://free-culture.cc/notes/\">link #29</ulink>)."
10390 #. type: Content of: <book><chapter><sect1><sect2><para>
10391 #: freeculture.xml:7859
10393 "Rather than comply, Lear simply took the show elsewhere. CBS was happy to "
10394 "have the series; ABC could not stop Lear from walking. The copyrights that "
10395 "Lear held assured an independence from network control.<placeholder "
10396 "type=\"footnote\" id=\"0\"/>"
10400 #. type: Content of: <book><chapter><sect1><sect2><para>
10401 #: freeculture.xml:7876
10403 "The network did not control those copyrights because the law forbade the "
10404 "networks from controlling the content they syndicated. The law required a "
10405 "separation between the networks and the content producers; that separation "
10406 "would guarantee Lear freedom. And as late as 1992, because of these rules, "
10407 "the vast majority of prime time television—75 percent of it—was "
10408 "\"independent\" of the networks."
10412 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10413 #: freeculture.xml:7895
10415 "NewsCorp./DirecTV Merger and Media Consolidation: Hearings on Media "
10416 "Ownership Before the Senate Commerce Committee, 108th Cong., 1st "
10417 "sess. (2003) (testimony of Gene Kimmelman on behalf of Consumers Union and "
10418 "the Consumer Federation of America), available at <ulink "
10419 "url=\"http://free-culture.cc/notes/\">link #30</ulink>. Kimmelman quotes "
10420 "Victoria Riskin, president of Writers Guild of America, West, in her Remarks "
10421 "at FCC En Banc Hearing, Richmond, Virginia, 27 February 2003."
10424 #. type: Content of: <book><chapter><sect1><sect2><para>
10425 #: freeculture.xml:7885
10427 "In 1994, the FCC abandoned the rules that required this independence. After "
10428 "that change, the networks quickly changed the balance. In 1985, there were "
10429 "twenty-five independent television production studios; in 2002, only five "
10430 "independent television studios remained. \"In 1992, only 15 percent of new "
10431 "series were produced for a network by a company it controlled. Last year, "
10432 "the percentage of shows produced by controlled companies more than "
10433 "quintupled to 77 percent.\" \"In 1992, 16 new series were produced "
10434 "independently of conglomerate control, last year there was "
10435 "one.\"<placeholder type=\"footnote\" id=\"0\"/> In 2002, 75 percent of prime "
10436 "time television was owned by the networks that ran it. \"In the ten-year "
10437 "period between 1992 and 2002, the number of prime time television hours per "
10438 "week produced by network studios increased over 200%, whereas the number of "
10439 "prime time television hours per week produced by independent studios "
10440 "decreased 63%.\"<placeholder type=\"footnote\" id=\"1\"/>"
10443 #. type: Content of: <book><chapter><sect1><sect2><para>
10444 #: freeculture.xml:7916
10446 "Today, another Norman Lear with another <citetitle>All in the "
10447 "Family</citetitle> would find that he had the choice either to make the show "
10448 "less edgy or to be fired: The content of any show developed for a network is "
10449 "increasingly owned by the network."
10452 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
10453 #: freeculture.xml:7925
10454 msgid "Diller, Barry"
10457 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
10458 #: freeculture.xml:7926
10459 msgid "Moyers, Bill"
10462 #. type: Content of: <book><chapter><sect1><sect2><para>
10463 #: freeculture.xml:7922
10465 "While the number of channels has increased dramatically, the ownership of "
10466 "those channels has narrowed to an ever smaller and smaller few. As Barry "
10467 "Diller said to Bill Moyers, <placeholder type=\"indexterm\" id=\"0\"/> "
10468 "<placeholder type=\"indexterm\" id=\"1\"/>"
10472 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
10473 #: freeculture.xml:7939
10475 "\"Barry Diller Takes on Media Deregulation,\" <citetitle>Now with Bill "
10476 "Moyers</citetitle>, Bill Moyers, 25 April 2003, edited transcript available "
10477 "at <ulink url=\"http://free-culture.cc/notes/\">link #31</ulink>."
10480 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
10481 #: freeculture.xml:7930
10483 "Well, if you have companies that produce, that finance, that air on their "
10484 "channel and then distribute worldwide everything that goes through their "
10485 "controlled distribution system, then what you get is fewer and fewer actual "
10486 "voices participating in the process. [We u]sed to have dozens and dozens of "
10487 "thriving independent production companies producing television programs. Now "
10488 "you have less than a handful.<placeholder type=\"footnote\" id=\"0\"/>"
10491 #. type: Content of: <book><chapter><sect1><sect2><para>
10492 #: freeculture.xml:7946
10494 "This narrowing has an effect on what is produced. The product of such large "
10495 "and concentrated networks is increasingly homogenous. Increasingly "
10496 "safe. Increasingly sterile. The product of news shows from networks like "
10497 "this is increasingly tailored to the message the network wants to "
10498 "convey. This is not the communist party, though from the inside, it must "
10499 "feel a bit like the communist party. No one can question without risk of "
10500 "consequence—not necessarily banishment to Siberia, but punishment "
10501 "nonetheless. Independent, critical, different views are quashed. This is not "
10502 "the environment for a democracy."
10505 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
10506 #: freeculture.xml:7957
10507 msgid "Clark, Kim B."
10511 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10512 #: freeculture.xml:7966
10514 "Clayton M. Christensen, <citetitle>The Innovator's Dilemma: The "
10515 "Revolutionary National Bestseller that Changed the Way We Do "
10516 "Business</citetitle> (Cambridge: Harvard Business School Press, "
10517 "1997). Christensen acknowledges that the idea was first suggested by Dean "
10518 "Kim Clark. See Kim B. Clark, \"The Interaction of Design Hierarchies and "
10519 "Market Concepts in Technological Evolution,\" <citetitle>Research "
10520 "Policy</citetitle> 14 (1985): 235–51. For a more recent study, see "
10521 "Richard Foster and Sarah Kaplan, <citetitle>Creative Destruction: Why "
10522 "Companies That Are Built to Last Underperform the Market—and How to "
10523 "Successfully Transform Them</citetitle> (New York: Currency/Doubleday, "
10527 #. type: Content of: <book><chapter><sect1><sect2><para>
10528 #: freeculture.xml:7959
10530 "Economics itself offers a parallel that explains why this integration "
10531 "affects creativity. Clay Christensen has written about the \"Innovator's "
10532 "Dilemma\": the fact that large traditional firms find it rational to ignore "
10533 "new, breakthrough technologies that compete with their core business. The "
10534 "same analysis could help explain why large, traditional media companies "
10535 "would find it rational to ignore new cultural trends.<placeholder "
10536 "type=\"footnote\" id=\"0\"/> Lumbering giants not only don't, but should "
10537 "not, sprint. Yet if the field is only open to the giants, there will be far "
10538 "too little sprinting. <placeholder type=\"indexterm\" id=\"1\"/>"
10541 #. type: Content of: <book><chapter><sect1><sect2><para>
10542 #: freeculture.xml:7983
10544 "I don't think we know enough about the economics of the media market to say "
10545 "with certainty what concentration and integration will do. The efficiencies "
10546 "are important, and the effect on culture is hard to measure."
10549 #. type: Content of: <book><chapter><sect1><sect2><para>
10550 #: freeculture.xml:7989
10552 "But there is a quintessentially obvious example that does strongly suggest "
10556 #. type: Content of: <book><chapter><sect1><sect2><para>
10557 #: freeculture.xml:7993
10559 "In addition to the copyright wars, we're in the middle of the drug "
10560 "wars. Government policy is strongly directed against the drug cartels; "
10561 "criminal and civil courts are filled with the consequences of this battle."
10565 #. type: Content of: <book><chapter><sect1><sect2><para>
10566 #: freeculture.xml:7998
10568 "Let me hereby disqualify myself from any possible appointment to any "
10569 "position in government by saying I believe this war is a profound mistake. I "
10570 "am not pro drugs. Indeed, I come from a family once wrecked by "
10571 "drugs—though the drugs that wrecked my family were all quite legal. I "
10572 "believe this war is a profound mistake because the collateral damage from it "
10573 "is so great as to make waging the war insane. When you add together the "
10574 "burdens on the criminal justice system, the desperation of generations of "
10575 "kids whose only real economic opportunities are as drug warriors, the "
10576 "queering of constitutional protections because of the constant surveillance "
10577 "this war requires, and, most profoundly, the total destruction of the legal "
10578 "systems of many South American nations because of the power of the local "
10579 "drug cartels, I find it impossible to believe that the marginal benefit in "
10580 "reduced drug consumption by Americans could possibly outweigh these costs."
10583 #. type: Content of: <book><chapter><sect1><sect2><para>
10584 #: freeculture.xml:8017
10586 "You may not be convinced. That's fine. We live in a democracy, and it is "
10587 "through votes that we are to choose policy. But to do that, we depend "
10588 "fundamentally upon the press to help inform Americans about these issues."
10591 #. type: Content of: <book><chapter><sect1><sect2><para>
10592 #: freeculture.xml:8023
10594 "Beginning in 1998, the Office of National Drug Control Policy launched a "
10595 "media campaign as part of the \"war on drugs.\" The campaign produced scores "
10596 "of short film clips about issues related to illegal drugs. In one series "
10597 "(the Nick and Norm series) two men are in a bar, discussing the idea of "
10598 "legalizing drugs as a way to avoid some of the collateral damage from the "
10599 "war. One advances an argument in favor of drug legalization. The other "
10600 "responds in a powerful and effective way against the argument of the "
10601 "first. In the end, the first guy changes his mind (hey, it's "
10602 "television). The plug at the end is a damning attack on the pro-legalization "
10606 #. type: Content of: <book><chapter><sect1><sect2><para>
10607 #: freeculture.xml:8035
10609 "Fair enough. It's a good ad. Not terribly misleading. It delivers its "
10610 "message well. It's a fair and reasonable message."
10613 #. type: Content of: <book><chapter><sect1><sect2><para>
10614 #: freeculture.xml:8039
10616 "But let's say you think it is a wrong message, and you'd like to run a "
10617 "countercommercial. Say you want to run a series of ads that try to "
10618 "demonstrate the extraordinary collateral harm that comes from the drug "
10619 "war. Can you do it?"
10623 #. type: Content of: <book><chapter><sect1><sect2><para>
10624 #: freeculture.xml:8045
10626 "Well, obviously, these ads cost lots of money. Assume you raise the "
10627 "money. Assume a group of concerned citizens donates all the money in the "
10628 "world to help you get your message out. Can you be sure your message will be "
10632 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
10633 #: freeculture.xml:8086
10637 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
10638 #: freeculture.xml:8087
10639 msgid "Marijuana Policy Project"
10642 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
10643 #: freeculture.xml:8088
10647 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10648 #: freeculture.xml:8062
10650 "The Marijuana Policy Project, in February 2003, sought to place ads that "
10651 "directly responded to the Nick and Norm series on stations within the "
10652 "Washington, D.C., area. Comcast rejected the ads as \"against [their] "
10653 "policy.\" The local NBC affiliate, WRC, rejected the ads without reviewing "
10654 "them. The local ABC affiliate, WJOA, originally agreed to run the ads and "
10655 "accepted payment to do so, but later decided not to run the ads and returned "
10656 "the collected fees. Interview with Neal Levine, 15 October 2003. These "
10657 "restrictions are, of course, not limited to drug policy. See, for example, "
10658 "Nat Ives, \"On the Issue of an Iraq War, Advocacy Ads Meet with Rejection "
10659 "from TV Networks,\" <citetitle>New York Times</citetitle>, 13 March 2003, "
10660 "C4. Outside of election-related air time there is very little that the FCC "
10661 "or the courts are willing to do to even the playing field. For a general "
10662 "overview, see Rhonda Brown, \"Ad Hoc Access: The Regulation of Editorial "
10663 "Advertising on Television and Radio,\" <citetitle>Yale Law and Policy "
10664 "Review</citetitle> 6 (1988): 449–79, and for a more recent summary of "
10665 "the stance of the FCC and the courts, see <citetitle>Radio-Television News "
10666 "Directors Association</citetitle> v. <citetitle>FCC</citetitle>, 184 F. 3d "
10667 "872 (D.C. Cir. 1999). Municipal authorities exercise the same authority as "
10668 "the networks. In a recent example from San Francisco, the San Francisco "
10669 "transit authority rejected an ad that criticized its Muni diesel "
10670 "buses. Phillip Matier and Andrew Ross, \"Antidiesel Group Fuming After Muni "
10671 "Rejects Ad,\" SFGate.com, 16 June 2003, available at <ulink "
10672 "url=\"http://free-culture.cc/notes/\">link #32</ulink>. The ground was that "
10673 "the criticism was \"too controversial.\" <placeholder type=\"indexterm\" "
10674 "id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/> <placeholder "
10675 "type=\"indexterm\" id=\"2\"/>"
10678 #. type: Content of: <book><chapter><sect1><sect2><para>
10679 #: freeculture.xml:8052
10681 "No. You cannot. Television stations have a general policy of avoiding "
10682 "\"controversial\" ads. Ads sponsored by the government are deemed "
10683 "uncontroversial; ads disagreeing with the government are controversial. "
10684 "This selectivity might be thought inconsistent with the First Amendment, but "
10685 "the Supreme Court has held that stations have the right to choose what they "
10686 "run. Thus, the major channels of commercial media will refuse one side of a "
10687 "crucial debate the opportunity to present its case. And the courts will "
10688 "defend the rights of the stations to be this biased.<placeholder "
10689 "type=\"footnote\" id=\"0\"/>"
10692 #. type: Content of: <book><chapter><sect1><sect2><para>
10693 #: freeculture.xml:8092
10695 "I'd be happy to defend the networks' rights, as well—if we lived in a "
10696 "media market that was truly diverse. But concentration in the media throws "
10697 "that condition into doubt. If a handful of companies control access to the "
10698 "media, and that handful of companies gets to decide which political "
10699 "positions it will allow to be promoted on its channels, then in an obvious "
10700 "and important way, concentration matters. You might like the positions the "
10701 "handful of companies selects. But you should not like a world in which a "
10702 "mere few get to decide which issues the rest of us get to know about."
10705 #. type: Content of: <book><chapter><sect1><sect2><title>
10706 #: freeculture.xml:8104
10710 #. type: Content of: <book><chapter><sect1><sect2><para>
10711 #: freeculture.xml:8106
10713 "There is something innocent and obvious about the claim of the copyright "
10714 "warriors that the government should \"protect my property.\" In the "
10715 "abstract, it is obviously true and, ordinarily, totally harmless. No sane "
10716 "sort who is not an anarchist could disagree."
10720 #. type: Content of: <book><chapter><sect1><sect2><para>
10721 #: freeculture.xml:8112
10723 "But when we see how dramatically this \"property\" has changed— when "
10724 "we recognize how it might now interact with both technology and markets to "
10725 "mean that the effective constraint on the liberty to cultivate our culture "
10726 "is dramatically different—the claim begins to seem less innocent and "
10727 "obvious. Given (1) the power of technology to supplement the law's control, "
10728 "and (2) the power of concentrated markets to weaken the opportunity for "
10729 "dissent, if strictly enforcing the massively expanded \"property\" rights "
10730 "granted by copyright fundamentally changes the freedom within this culture "
10731 "to cultivate and build upon our past, then we have to ask whether this "
10732 "property should be redefined."
10735 #. type: Content of: <book><chapter><sect1><sect2><para>
10736 #: freeculture.xml:8128
10738 "Not starkly. Or absolutely. My point is not that we should abolish copyright "
10739 "or go back to the eighteenth century. That would be a total mistake, "
10740 "disastrous for the most important creative enterprises within our culture "
10744 #. type: Content of: <book><chapter><sect1><sect2><para>
10745 #: freeculture.xml:8134
10747 "But there is a space between zero and one, Internet culture "
10748 "notwithstanding. And these massive shifts in the effective power of "
10749 "copyright regulation, tied to increased concentration of the content "
10750 "industry and resting in the hands of technology that will increasingly "
10751 "enable control over the use of culture, should drive us to consider whether "
10752 "another adjustment is called for. Not an adjustment that increases "
10753 "copyright's power. Not an adjustment that increases its term. Rather, an "
10754 "adjustment to restore the balance that has traditionally defined copyright's "
10755 "regulation—a weakening of that regulation, to strengthen creativity."
10758 #. type: Content of: <book><chapter><sect1><sect2><para>
10759 #: freeculture.xml:8146
10761 "Copyright law has not been a rock of Gibraltar. It's not a set of constant "
10762 "commitments that, for some mysterious reason, teenagers and geeks now "
10763 "flout. Instead, copyright power has grown dramatically in a short period of "
10764 "time, as the technologies of distribution and creation have changed and as "
10765 "lobbyists have pushed for more control by copyright holders. Changes in the "
10766 "past in response to changes in technology suggest that we may well need "
10767 "similar changes in the future. And these changes have to be "
10768 "<emphasis>reductions</emphasis> in the scope of copyright, in response to "
10769 "the extraordinary increase in control that technology and the market enable."
10773 #. type: Content of: <book><chapter><sect1><sect2><para>
10774 #: freeculture.xml:8158
10776 "For the single point that is lost in this war on pirates is a point that we "
10777 "see only after surveying the range of these changes. When you add together "
10778 "the effect of changing law, concentrated markets, and changing technology, "
10779 "together they produce an astonishing conclusion: <emphasis>Never in our "
10780 "history have fewer had a legal right to control more of the development of "
10781 "our culture than now</emphasis>."
10784 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10785 #: freeculture.xml:8182
10787 "Siva Vaidhyanathan captures a similar point in his \"four surrenders\" of "
10788 "copyright law in the digital age. See Vaidhyanathan, 159–60. "
10789 "<placeholder type=\"indexterm\" id=\"0\"/>"
10792 #. type: Content of: <book><chapter><sect1><sect2><para>
10793 #: freeculture.xml:8167
10795 "Not when copyrights were perpetual, for when copyrights were perpetual, they "
10796 "affected only that precise creative work. Not when only publishers had the "
10797 "tools to publish, for the market then was much more diverse. Not when there "
10798 "were only three television networks, for even then, newspapers, film "
10799 "studios, radio stations, and publishers were independent of the "
10800 "networks. <emphasis>Never</emphasis> has copyright protected such a wide "
10801 "range of rights, against as broad a range of actors, for a term that was "
10802 "remotely as long. This form of regulation—a tiny regulation of a tiny "
10803 "part of the creative energy of a nation at the founding—is now a "
10804 "massive regulation of the overall creative process. Law plus technology plus "
10805 "the market now interact to turn this historically benign regulation into the "
10806 "most significant regulation of culture that our free society has "
10807 "known.<placeholder type=\"footnote\" id=\"0\"/>"
10810 #. type: Content of: <book><chapter><sect1><sect2><para>
10811 #: freeculture.xml:8188
10812 msgid "This has been a long chapter. Its point can now be briefly stated."
10815 #. type: Content of: <book><chapter><sect1><sect2><para>
10816 #: freeculture.xml:8191
10818 "At the start of this book, I distinguished between commercial and "
10819 "noncommercial culture. In the course of this chapter, I have distinguished "
10820 "between copying a work and transforming it. We can now combine these two "
10821 "distinctions and draw a clear map of the changes that copyright law has "
10822 "undergone. In 1790, the law looked like this:"
10825 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><thead><row><entry>
10826 #: freeculture.xml:8204 freeculture.xml:8242
10830 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><thead><row><entry>
10831 #: freeculture.xml:8205 freeculture.xml:8243 freeculture.xml:8282 freeculture.xml:8315
10835 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
10836 #: freeculture.xml:8210 freeculture.xml:8248 freeculture.xml:8287 freeculture.xml:8320
10840 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
10841 #: freeculture.xml:8211 freeculture.xml:8249 freeculture.xml:8250 freeculture.xml:8288 freeculture.xml:8289 freeculture.xml:8321 freeculture.xml:8322 freeculture.xml:8326 freeculture.xml:8327
10845 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
10846 #: freeculture.xml:8212 freeculture.xml:8216 freeculture.xml:8217 freeculture.xml:8254 freeculture.xml:8255 freeculture.xml:8294
10850 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
10851 #: freeculture.xml:8215 freeculture.xml:8253 freeculture.xml:8292 freeculture.xml:8325
10852 msgid "Noncommercial"
10856 #. type: Content of: <book><chapter><sect1><sect2><para>
10857 #: freeculture.xml:8224
10859 "The act of publishing a map, chart, and book was regulated by copyright "
10860 "law. Nothing else was. Transformations were free. And as copyright attached "
10861 "only with registration, and only those who intended to benefit commercially "
10862 "would register, copying through publishing of noncommercial work was also "
10866 #. type: Content of: <book><chapter><sect1><sect2><para>
10867 #: freeculture.xml:8233
10868 msgid "By the end of the nineteenth century, the law had changed to this:"
10871 #. type: Content of: <book><chapter><sect1><sect2><para>
10872 #: freeculture.xml:8262
10874 "Derivative works were now regulated by copyright law—if published, "
10875 "which again, given the economics of publishing at the time, means if offered "
10876 "commercially. But noncommercial publishing and transformation were still "
10877 "essentially free."
10880 #. type: Content of: <book><chapter><sect1><sect2><para>
10881 #: freeculture.xml:8268
10883 "In 1909 the law changed to regulate copies, not publishing, and after this "
10884 "change, the scope of the law was tied to technology. As the technology of "
10885 "copying became more prevalent, the reach of the law expanded. Thus by 1975, "
10886 "as photocopying machines became more common, we could say the law began to "
10890 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><thead><row><entry>
10891 #: freeculture.xml:8281 freeculture.xml:8314
10895 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
10896 #: freeculture.xml:8293
10897 msgid "©/Free"
10900 #. type: Content of: <book><chapter><sect1><sect2><para>
10901 #: freeculture.xml:8301
10903 "The law was interpreted to reach noncommercial copying through, say, copy "
10904 "machines, but still much of copying outside of the commercial market "
10905 "remained free. But the consequence of the emergence of digital technologies, "
10906 "especially in the context of a digital network, means that the law now looks "
10911 #. type: Content of: <book><chapter><sect1><sect2><para>
10912 #: freeculture.xml:8334
10914 "Every realm is governed by copyright law, whereas before most creativity was "
10915 "not. The law now regulates the full range of creativity— commercial or "
10916 "not, transformative or not—with the same rules designed to regulate "
10917 "commercial publishers."
10920 #. type: Content of: <book><chapter><sect1><sect2><para>
10921 #: freeculture.xml:8342
10923 "Obviously, copyright law is not the enemy. The enemy is regulation that does "
10924 "no good. So the question that we should be asking just now is whether "
10925 "extending the regulations of copyright law into each of these domains "
10926 "actually does any good."
10929 #. type: Content of: <book><chapter><sect1><sect2><para>
10930 #: freeculture.xml:8348
10932 "I have no doubt that it does good in regulating commercial copying. But I "
10933 "also have no doubt that it does more harm than good when regulating (as it "
10934 "regulates just now) noncommercial copying and, especially, noncommercial "
10935 "transformation. And increasingly, for the reasons sketched especially in "
10936 "chapters 7 and 8, one might well wonder whether it does more harm than good "
10937 "for commercial transformation. More commercial transformative work would be "
10938 "created if derivative rights were more sharply restricted."
10942 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10943 #: freeculture.xml:8364
10945 "It was the single most important contribution of the legal realist movement "
10946 "to demonstrate that all property rights are always crafted to balance public "
10947 "and private interests. See Thomas C. Grey, \"The Disintegration of "
10948 "Property,\" in <citetitle>Nomos XXII: Property</citetitle>, J. Roland "
10949 "Pennock and John W. Chapman, eds. (New York: New York University Press, "
10953 #. type: Content of: <book><chapter><sect1><sect2><para>
10954 #: freeculture.xml:8358
10956 "The issue is therefore not simply whether copyright is property. Of course "
10957 "copyright is a kind of \"property,\" and of course, as with any property, "
10958 "the state ought to protect it. But first impressions notwithstanding, "
10959 "historically, this property right (as with all property rights<placeholder "
10960 "type=\"footnote\" id=\"0\"/>) has been crafted to balance the important "
10961 "need to give authors and artists incentives with the equally important need "
10962 "to assure access to creative work. This balance has always been struck in "
10963 "light of new technologies. And for almost half of our tradition, the "
10964 "\"copyright\" did not control <emphasis>at all</emphasis> the freedom of "
10965 "others to build upon or transform a creative work. American culture was born "
10966 "free, and for almost 180 years our country consistently protected a vibrant "
10967 "and rich free culture."
10971 #. type: Content of: <book><chapter><sect1><sect2><para>
10972 #: freeculture.xml:8381
10974 "We achieved that free culture because our law respected important limits on "
10975 "the scope of the interests protected by \"property.\" The very birth of "
10976 "\"copyright\" as a statutory right recognized those limits, by granting "
10977 "copyright owners protection for a limited time only (the story of chapter "
10978 "6). The tradition of \"fair use\" is animated by a similar concern that is "
10979 "increasingly under strain as the costs of exercising any fair use right "
10980 "become unavoidably high (the story of chapter 7). Adding statutory rights "
10981 "where markets might stifle innovation is another familiar limit on the "
10982 "property right that copyright is (chapter 8). And granting archives and "
10983 "libraries a broad freedom to collect, claims of property notwithstanding, is "
10984 "a crucial part of guaranteeing the soul of a culture (chapter 9). Free "
10985 "cultures, like free markets, are built with property. But the nature of the "
10986 "property that builds a free culture is very different from the extremist "
10987 "vision that dominates the debate today."
10990 #. type: Content of: <book><chapter><sect1><sect2><para>
10991 #: freeculture.xml:8400
10993 "Free culture is increasingly the casualty in this war on piracy. In response "
10994 "to a real, if not yet quantified, threat that the technologies of the "
10995 "Internet present to twentieth-century business models for producing and "
10996 "distributing culture, the law and technology are being transformed in a way "
10997 "that will undermine our tradition of free culture. The property right that "
10998 "is copyright is no longer the balanced right that it was, or was intended to "
10999 "be. The property right that is copyright has become unbalanced, tilted "
11000 "toward an extreme. The opportunity to create and transform becomes weakened "
11001 "in a world in which creation requires permission and creativity must check "
11005 #. type: Content of: <book><chapter><title>
11006 #: freeculture.xml:8417
11010 #. type: Content of: <book><chapter><sect1><title>
11011 #: freeculture.xml:8421
11012 msgid "CHAPTER ELEVEN: Chimera"
11015 #. type: Content of: <book><chapter><sect1><indexterm><primary>
11016 #: freeculture.xml:8423
11020 #. type: Content of: <book><chapter><sect1><indexterm><primary>
11021 #: freeculture.xml:8426
11022 msgid "Wells, H. G."
11025 #. type: Content of: <book><chapter><sect1><indexterm><primary>
11026 #: freeculture.xml:8429
11027 msgid ""Country of the Blind, The" (Wells)"
11031 #. type: Content of: <book><chapter><sect1><para><footnote><para>
11032 #: freeculture.xml:8437
11034 "H. G. Wells, \"The Country of the Blind\" (1904, 1911). See H. G. Wells, "
11035 "<citetitle>The Country of the Blind and Other Stories</citetitle>, Michael "
11036 "Sherborne, ed. (New York: Oxford University Press, 1996)."
11039 #. type: Content of: <book><chapter><sect1><para>
11040 #: freeculture.xml:8433
11042 "In a well-known short story by H. G. Wells, a mountain climber named Nunez "
11043 "trips (literally, down an ice slope) into an unknown and isolated valley in "
11044 "the Peruvian Andes.<placeholder type=\"footnote\" id=\"0\"/> The valley is "
11045 "extraordinarily beautiful, with \"sweet water, pasture, an even climate, "
11046 "slopes of rich brown soil with tangles of a shrub that bore an excellent "
11047 "fruit.\" But the villagers are all blind. Nunez takes this as an "
11048 "opportunity. \"In the Country of the Blind,\" he tells himself, \"the "
11049 "One-Eyed Man is King.\" So he resolves to live with the villagers to explore "
11053 #. type: Content of: <book><chapter><sect1><para>
11054 #: freeculture.xml:8449
11056 "Things don't go quite as he planned. He tries to explain the idea of sight "
11057 "to the villagers. They don't understand. He tells them they are \"blind.\" "
11058 "They don't have the word <citetitle>blind</citetitle>. They think he's just "
11059 "thick. Indeed, as they increasingly notice the things he can't do (hear the "
11060 "sound of grass being stepped on, for example), they increasingly try to "
11061 "control him. He, in turn, becomes increasingly frustrated. \"`You don't "
11062 "understand,' he cried, in a voice that was meant to be great and resolute, "
11063 "and which broke. `You are blind and I can see. Leave me alone!'\""
11067 #. type: Content of: <book><chapter><sect1><para>
11068 #: freeculture.xml:8461
11070 "The villagers don't leave him alone. Nor do they see (so to speak) the "
11071 "virtue of his special power. Not even the ultimate target of his affection, "
11072 "a young woman who to him seems \"the most beautiful thing in the whole of "
11073 "creation,\" understands the beauty of sight. Nunez's description of what he "
11074 "sees \"seemed to her the most poetical of fancies, and she listened to his "
11075 "description of the stars and the mountains and her own sweet white-lit "
11076 "beauty as though it was a guilty indulgence.\" \"She did not believe,\" "
11077 "Wells tells us, and \"she could only half understand, but she was "
11078 "mysteriously delighted.\""
11081 #. type: Content of: <book><chapter><sect1><para>
11082 #: freeculture.xml:8472
11084 "When Nunez announces his desire to marry his \"mysteriously delighted\" "
11085 "love, the father and the village object. \"You see, my dear,\" her father "
11086 "instructs, \"he's an idiot. He has delusions. He can't do anything right.\" "
11087 "They take Nunez to the village doctor."
11090 #. type: Content of: <book><chapter><sect1><para>
11091 #: freeculture.xml:8478
11093 "After a careful examination, the doctor gives his opinion. \"His brain is "
11094 "affected,\" he reports."
11097 #. type: Content of: <book><chapter><sect1><para>
11098 #: freeculture.xml:8482
11100 "\"What affects it?\" the father asks. \"Those queer things that are called "
11101 "the eyes . . . are diseased . . . in such a way as to affect his brain.\""
11104 #. type: Content of: <book><chapter><sect1><para>
11105 #: freeculture.xml:8487
11107 "The doctor continues: \"I think I may say with reasonable certainty that in "
11108 "order to cure him completely, all that we need to do is a simple and easy "
11109 "surgical operation—namely, to remove these irritant bodies [the "
11114 #. type: Content of: <book><chapter><sect1><para>
11115 #: freeculture.xml:8493
11117 "\"Thank Heaven for science!\" says the father to the doctor. They inform "
11118 "Nunez of this condition necessary for him to be allowed his bride. (You'll "
11119 "have to read the original to learn what happens in the end. I believe in "
11120 "free culture, but never in giving away the end of a story.) It sometimes "
11121 "happens that the eggs of twins fuse in the mother's womb. That fusion "
11122 "produces a \"chimera.\" A chimera is a single creature with two sets of "
11123 "DNA. The DNA in the blood, for example, might be different from the DNA of "
11124 "the skin. This possibility is an underused plot for murder mysteries. \"But "
11125 "the DNA shows with 100 percent certainty that she was not the person whose "
11126 "blood was at the scene. . . .\""
11129 #. type: Content of: <book><chapter><sect1><para>
11130 #: freeculture.xml:8510
11132 "Before I had read about chimeras, I would have said they were impossible. A "
11133 "single person can't have two sets of DNA. The very idea of DNA is that it is "
11134 "the code of an individual. Yet in fact, not only can two individuals have "
11135 "the same set of DNA (identical twins), but one person can have two different "
11136 "sets of DNA (a chimera). Our understanding of a \"person\" should reflect "
11140 #. type: Content of: <book><chapter><sect1><para>
11141 #: freeculture.xml:8518
11143 "The more I work to understand the current struggle over copyright and "
11144 "culture, which I've sometimes called unfairly, and sometimes not unfairly "
11145 "enough, \"the copyright wars,\" the more I think we're dealing with a "
11146 "chimera. For example, in the battle over the question \"What is p2p file "
11147 "sharing?\" both sides have it right, and both sides have it wrong. One side "
11148 "says, \"File sharing is just like two kids taping each others' "
11149 "records—the sort of thing we've been doing for the last thirty years "
11150 "without any question at all.\" That's true, at least in part. When I tell my "
11151 "best friend to try out a new CD that I've bought, but rather than just send "
11152 "the CD, I point him to my p2p server, that is, in all relevant respects, "
11153 "just like what every executive in every recording company no doubt did as a "
11154 "kid: sharing music."
11157 #. type: Content of: <book><chapter><sect1><para>
11158 #: freeculture.xml:8532
11160 "But the description is also false in part. For when my p2p server is on a "
11161 "p2p network through which anyone can get access to my music, then sure, my "
11162 "friends can get access, but it stretches the meaning of \"friends\" beyond "
11163 "recognition to say \"my ten thousand best friends\" can get access. Whether "
11164 "or not sharing my music with my best friend is what \"we have always been "
11165 "allowed to do,\" we have not always been allowed to share music with \"our "
11166 "ten thousand best friends.\""
11169 #. type: Content of: <book><chapter><sect1><para>
11170 #: freeculture.xml:8541
11172 "Likewise, when the other side says, \"File sharing is just like walking into "
11173 "a Tower Records and taking a CD off the shelf and walking out with it,\" "
11174 "that's true, at least in part. If, after Lyle Lovett (finally) releases a "
11175 "new album, rather than buying it, I go to Kazaa and find a free copy to "
11176 "take, that is very much like stealing a copy from Tower. <placeholder "
11177 "type=\"indexterm\" id=\"0\"/>"
11181 #. type: Content of: <book><chapter><sect1><para>
11182 #: freeculture.xml:8552
11184 "But it is not quite stealing from Tower. After all, when I take a CD from "
11185 "Tower Records, Tower has one less CD to sell. And when I take a CD from "
11186 "Tower Records, I get a bit of plastic and a cover, and something to show on "
11187 "my shelves. (And, while we're at it, we could also note that when I take a "
11188 "CD from Tower Records, the maximum fine that might be imposed on me, under "
11189 "California law, at least, is $1,000. According to the RIAA, by contrast, if "
11190 "I download a ten-song CD, I'm liable for $1,500,000 in damages.)"
11193 #. type: Content of: <book><chapter><sect1><para>
11194 #: freeculture.xml:8562
11196 "The point is not that it is as neither side describes. The point is that it "
11197 "is both—both as the RIAA describes it and as Kazaa describes it. It is "
11198 "a chimera. And rather than simply denying what the other side asserts, we "
11199 "need to begin to think about how we should respond to this chimera. What "
11200 "rules should govern it?"
11203 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
11204 #: freeculture.xml:8608 freeculture.xml:9308
11205 msgid "Berman, Howard L."
11208 #. type: Content of: <book><chapter><sect1><para><footnote><para>
11209 #: freeculture.xml:8578
11211 "For an excellent summary, see the report prepared by GartnerG2 and the "
11212 "Berkman Center for Internet and Society at Harvard Law School, \"Copyright "
11213 "and Digital Media in a Post-Napster World,\" 27 June 2003, available at "
11214 "<ulink url=\"http://free-culture.cc/notes/\">link #33</ulink>. Reps. John "
11215 "Conyers Jr. (D-Mich.) and Howard L. Berman (D-Calif.) have introduced a bill "
11216 "that would treat unauthorized on-line copying as a felony offense with "
11217 "punishments ranging as high as five years imprisonment; see Jon Healey, "
11218 "\"House Bill Aims to Up Stakes on Piracy,\" <citetitle>Los Angeles "
11219 "Times</citetitle>, 17 July 2003, available at <ulink "
11220 "url=\"http://free-culture.cc/notes/\">link #34</ulink>. Civil penalties are "
11221 "currently set at $150,000 per copied song. For a recent (and unsuccessful) "
11222 "legal challenge to the RIAA's demand that an ISP reveal the identity of a "
11223 "user accused of sharing more than 600 songs through a family computer, see "
11224 "<citetitle>RIAA</citetitle> v. <citetitle>Verizon Internet Services (In "
11225 "re. Verizon Internet Services)</citetitle>, 240 F. Supp. 2d 24 "
11226 "(D.D.C. 2003). Such a user could face liability ranging as high as $90 "
11227 "million. Such astronomical figures furnish the RIAA with a powerful arsenal "
11228 "in its prosecution of file sharers. Settlements ranging from $12,000 to "
11229 "$17,500 for four students accused of heavy file sharing on university "
11230 "networks must have seemed a mere pittance next to the $98 billion the RIAA "
11231 "could seek should the matter proceed to court. See Elizabeth Young, "
11232 "\"Downloading Could Lead to Fines,\" redandblack.com, August 2003, available "
11233 "at <ulink url=\"http://free-culture.cc/notes/\">link #35</ulink>. For an "
11234 "example of the RIAA's targeting of student file sharing, and of the "
11235 "subpoenas issued to universities to reveal student file-sharer identities, "
11236 "see James Collins, \"RIAA Steps Up Bid to Force BC, MIT to Name Students,\" "
11237 "<citetitle>Boston Globe</citetitle>, 8 August 2003, D3, available at <ulink "
11238 "url=\"http://free-culture.cc/notes/\">link #36</ulink>. <placeholder "
11239 "type=\"indexterm\" id=\"0\"/>"
11242 #. type: Content of: <book><chapter><sect1><para>
11243 #: freeculture.xml:8569
11245 "We could respond by simply pretending that it is not a chimera. We could, "
11246 "with the RIAA, decide that every act of file sharing should be a felony. We "
11247 "could prosecute families for millions of dollars in damages just because "
11248 "file sharing occurred on a family computer. And we can get universities to "
11249 "monitor all computer traffic to make sure that no computer is used to commit "
11250 "this crime. These responses might be extreme, but each of them has either "
11251 "been proposed or actually implemented.<placeholder type=\"footnote\" "
11255 #. type: Content of: <book><chapter><sect1><para>
11256 #: freeculture.xml:8614
11258 "Alternatively, we could respond to file sharing the way many kids act as "
11259 "though we've responded. We could totally legalize it. Let there be no "
11260 "copyright liability, either civil or criminal, for making copyrighted "
11261 "content available on the Net. Make file sharing like gossip: regulated, if "
11262 "at all, by social norms but not by law."
11265 #. type: Content of: <book><chapter><sect1><para>
11266 #: freeculture.xml:8621
11268 "Either response is possible. I think either would be a mistake. Rather than "
11269 "embrace one of these two extremes, we should embrace something that "
11270 "recognizes the truth in both. And while I end this book with a sketch of a "
11271 "system that does just that, my aim in the next chapter is to show just how "
11272 "awful it would be for us to adopt the zero-tolerance extreme. I believe "
11273 "<emphasis>either</emphasis> extreme would be worse than a reasonable "
11274 "alternative. But I believe the zero-tolerance solution would be the worse "
11275 "of the two extremes."
11279 #. type: Content of: <book><chapter><sect1><para>
11280 #: freeculture.xml:8633
11282 "Yet zero tolerance is increasingly our government's policy. In the middle of "
11283 "the chaos that the Internet has created, an extraordinary land grab is "
11284 "occurring. The law and technology are being shifted to give content holders "
11285 "a kind of control over our culture that they have never had before. And in "
11286 "this extremism, many an opportunity for new innovation and new creativity "
11290 #. type: Content of: <book><chapter><sect1><para>
11291 #: freeculture.xml:8641
11293 "I'm not talking about the opportunities for kids to \"steal\" music. My "
11294 "focus instead is the commercial and cultural innovation that this war will "
11295 "also kill. We have never seen the power to innovate spread so broadly among "
11296 "our citizens, and we have just begun to see the innovation that this power "
11297 "will unleash. Yet the Internet has already seen the passing of one cycle of "
11298 "innovation around technologies to distribute content. The law is responsible "
11299 "for this passing. As the vice president for global public policy at one of "
11300 "these new innovators, eMusic.com, put it when criticizing the DMCA's added "
11301 "protection for copyrighted material,"
11304 #. type: Content of: <book><chapter><sect1><blockquote><para>
11305 #: freeculture.xml:8654
11307 "eMusic opposes music piracy. We are a distributor of copyrighted material, "
11308 "and we want to protect those rights."
11311 #. type: Content of: <book><chapter><sect1><blockquote><para>
11312 #: freeculture.xml:8658
11314 "But building a technology fortress that locks in the clout of the major "
11315 "labels is by no means the only way to protect copyright interests, nor is it "
11316 "necessarily the best. It is simply too early to answer that question. Market "
11317 "forces operating naturally may very well produce a totally different "
11322 #. type: Content of: <book><chapter><sect1><blockquote><para><footnote><para>
11323 #: freeculture.xml:8676
11325 "WIPO and the DMCA One Year Later: Assessing Consumer Access to Digital "
11326 "Entertainment on the Internet and Other Media: Hearing Before the "
11327 "Subcommittee on Telecommunications, Trade, and Consumer Protection, House "
11328 "Committee on Commerce, 106th Cong. 29 (1999) (statement of Peter Harter, "
11329 "vice president, Global Public Policy and Standards, EMusic.com), available "
11330 "in LEXIS, Federal Document Clearing House Congressional Testimony File."
11333 #. type: Content of: <book><chapter><sect1><blockquote><para>
11334 #: freeculture.xml:8666
11336 "This is a critical point. The choices that industry sectors make with "
11337 "respect to these systems will in many ways directly shape the market for "
11338 "digital media and the manner in which digital media are distributed. This in "
11339 "turn will directly influence the options that are available to consumers, "
11340 "both in terms of the ease with which they will be able to access digital "
11341 "media and the equipment that they will require to do so. Poor choices made "
11342 "this early in the game will retard the growth of this market, hurting "
11343 "everyone's interests.<placeholder type=\"footnote\" id=\"0\"/>"
11346 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
11347 #: freeculture.xml:8690 freeculture.xml:9039
11348 msgid "Vivendi Universal"
11351 #. type: Content of: <book><chapter><sect1><para>
11352 #: freeculture.xml:8687
11354 "In April 2001, eMusic.com was purchased by Vivendi Universal, one of \"the "
11355 "major labels.\" Its position on these matters has now changed. <placeholder "
11356 "type=\"indexterm\" id=\"0\"/>"
11359 #. type: Content of: <book><chapter><sect1><para>
11360 #: freeculture.xml:8693
11362 "Reversing our tradition of tolerance now will not merely quash piracy. It "
11363 "will sacrifice values that are important to this culture, and will kill "
11364 "opportunities that could be extraordinarily valuable."
11367 #. type: Content of: <book><chapter><sect1><title>
11368 #: freeculture.xml:8701
11369 msgid "CHAPTER TWELVE: Harms"
11372 #. type: Content of: <book><chapter><sect1><para>
11373 #: freeculture.xml:8704
11375 "To fight \"piracy,\" to protect \"property,\" the content industry has "
11376 "launched a war. Lobbying and lots of campaign contributions have now brought "
11377 "the government into this war. As with any war, this one will have both "
11378 "direct and collateral damage. As with any war of prohibition, these damages "
11379 "will be suffered most by our own people."
11382 #. type: Content of: <book><chapter><sect1><para>
11383 #: freeculture.xml:8712
11385 "My aim so far has been to describe the consequences of this war, in "
11386 "particular, the consequences for \"free culture.\" But my aim now is to "
11387 "extend this description of consequences into an argument. Is this war "
11391 #. type: Content of: <book><chapter><sect1><para>
11392 #: freeculture.xml:8719
11394 "In my view, it is not. There is no good reason why this time, for the first "
11395 "time, the law should defend the old against the new, just when the power of "
11396 "the property called \"intellectual property\" is at its greatest in our "
11400 #. type: Content of: <book><chapter><sect1><para>
11401 #: freeculture.xml:8727
11403 "Yet \"common sense\" does not see it this way. Common sense is still on the "
11404 "side of the Causbys and the content industry. The extreme claims of control "
11405 "in the name of property still resonate; the uncritical rejection of "
11406 "\"piracy\" still has play."
11410 #. type: Content of: <book><chapter><sect1><para>
11411 #: freeculture.xml:8734
11413 "There will be many consequences of continuing this war. I want to describe "
11414 "just three. All three might be said to be unintended. I am quite confident "
11415 "the third is unintended. I'm less sure about the first two. The first two "
11416 "protect modern RCAs, but there is no Howard Armstrong in the wings to fight "
11417 "today's monopolists of culture."
11420 #. type: Content of: <book><chapter><sect1><sect2><title>
11421 #: freeculture.xml:8741
11422 msgid "Constraining Creators"
11425 #. type: Content of: <book><chapter><sect1><sect2><para>
11426 #: freeculture.xml:8743
11428 "In the next ten years we will see an explosion of digital technologies. "
11429 "These technologies will enable almost anyone to capture and share "
11430 "content. Capturing and sharing content, of course, is what humans have done "
11431 "since the dawn of man. It is how we learn and communicate. But capturing and "
11432 "sharing through digital technology is different. The fidelity and power are "
11433 "different. You could send an e-mail telling someone about a joke you saw on "
11434 "Comedy Central, or you could send the clip. You could write an essay about "
11435 "the inconsistencies in the arguments of the politician you most love to "
11436 "hate, or you could make a short film that puts statement against "
11437 "statement. You could write a poem to express your love, or you could weave "
11438 "together a string—a mash-up— of songs from your favorite artists "
11439 "in a collage and make it available on the Net."
11442 #. type: Content of: <book><chapter><sect1><sect2><para>
11443 #: freeculture.xml:8758
11445 "This digital \"capturing and sharing\" is in part an extension of the "
11446 "capturing and sharing that has always been integral to our culture, and in "
11447 "part it is something new. It is continuous with the Kodak, but it explodes "
11448 "the boundaries of Kodak-like technologies. The technology of digital "
11449 "\"capturing and sharing\" promises a world of extraordinarily diverse "
11450 "creativity that can be easily and broadly shared. And as that creativity is "
11451 "applied to democracy, it will enable a broad range of citizens to use "
11452 "technology to express and criticize and contribute to the culture all "
11457 #. type: Content of: <book><chapter><sect1><sect2><para>
11458 #: freeculture.xml:8769
11460 "Technology has thus given us an opportunity to do something with culture "
11461 "that has only ever been possible for individuals in small groups, isolated "
11462 "from others. Think about an old man telling a story to a collection of "
11463 "neighbors in a small town. Now imagine that same storytelling extended "
11464 "across the globe."
11467 #. type: Content of: <book><chapter><sect1><sect2><para>
11468 #: freeculture.xml:8779
11470 "Yet all this is possible only if the activity is presumptively legal. In the "
11471 "current regime of legal regulation, it is not. Forget file sharing for a "
11472 "moment. Think about your favorite amazing sites on the Net. Web sites that "
11473 "offer plot summaries from forgotten television shows; sites that catalog "
11474 "cartoons from the 1960s; sites that mix images and sound to criticize "
11475 "politicians or businesses; sites that gather newspaper articles on remote "
11476 "topics of science or culture. There is a vast amount of creative work spread "
11477 "across the Internet. But as the law is currently crafted, this work is "
11478 "presumptively illegal."
11481 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
11482 #: freeculture.xml:8807 freeculture.xml:8828
11486 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
11487 #: freeculture.xml:8802
11489 "See Lynne W. Jeter, <citetitle>Disconnected: Deceit and Betrayal at "
11490 "WorldCom</citetitle> (Hoboken, N.J.: John Wiley & Sons, 2003), 176, 204; "
11491 "for details of the settlement, see MCI press release, \"MCI Wins "
11492 "U.S. District Court Approval for SEC Settlement\" (7 July 2003), available "
11493 "at <ulink url=\"http://free-culture.cc/notes/\">link #37</ulink>. "
11494 "<placeholder type=\"indexterm\" id=\"0\"/>"
11497 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
11498 #: freeculture.xml:8823
11499 msgid "Bush, George W."
11502 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
11503 #: freeculture.xml:8814
11505 "The bill, modeled after California's tort reform model, was passed in the "
11506 "House of Representatives but defeated in a Senate vote in July 2003. For an "
11507 "overview, see Tanya Albert, \"Measure Stalls in Senate: `We'll Be Back,' Say "
11508 "Tort Reformers,\" amednews.com, 28 July 2003, available at <ulink "
11509 "url=\"http://free-culture.cc/notes/\">link #38</ulink>, and \"Senate Turns "
11510 "Back Malpractice Caps,\" CBSNews.com, 9 July 2003, available at <ulink "
11511 "url=\"http://free-culture.cc/notes/\">link #39</ulink>. President Bush has "
11512 "continued to urge tort reform in recent months. <placeholder "
11513 "type=\"indexterm\" id=\"0\"/>"
11516 #. type: Content of: <book><chapter><sect1><sect2><para>
11517 #: freeculture.xml:8790
11519 "That presumption will increasingly chill creativity, as the examples of "
11520 "extreme penalties for vague infringements continue to proliferate. It is "
11521 "impossible to get a clear sense of what's allowed and what's not, and at the "
11522 "same time, the penalties for crossing the line are astonishingly harsh. The "
11523 "four students who were threatened by the RIAA ( Jesse Jordan of chapter 3 "
11524 "was just one) were threatened with a $98 billion lawsuit for building search "
11525 "engines that permitted songs to be copied. Yet World-Com—which "
11526 "defrauded investors of $11 billion, resulting in a loss to investors in "
11527 "market capitalization of over $200 billion—received a fine of a mere "
11528 "$750 million.<placeholder type=\"footnote\" id=\"0\"/> And under legislation "
11529 "being pushed in Congress right now, a doctor who negligently removes the "
11530 "wrong leg in an operation would be liable for no more than $250,000 in "
11531 "damages for pain and suffering.<placeholder type=\"footnote\" id=\"1\"/> Can "
11532 "common sense recognize the absurdity in a world where the maximum fine for "
11533 "downloading two songs off the Internet is more than the fine for a doctor's "
11534 "negligently butchering a patient? <placeholder type=\"indexterm\" id=\"2\"/>"
11538 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
11539 #: freeculture.xml:8850
11541 "See Danit Lidor, \"Artists Just Wanna Be Free,\" "
11542 "<citetitle>Wired</citetitle>, 7 July 2003, available at <ulink "
11543 "url=\"http://free-culture.cc/notes/\">link #40</ulink>. For an overview of "
11544 "the exhibition, see <ulink url=\"http://free-culture.cc/notes/\">link "
11548 #. type: Content of: <book><chapter><sect1><sect2><para>
11549 #: freeculture.xml:8831
11551 "The consequence of this legal uncertainty, tied to these extremely high "
11552 "penalties, is that an extraordinary amount of creativity will either never "
11553 "be exercised, or never be exercised in the open. We drive this creative "
11554 "process underground by branding the modern-day Walt Disneys \"pirates.\" We "
11555 "make it impossible for businesses to rely upon a public domain, because the "
11556 "boundaries of the public domain are designed to be unclear. It never pays to "
11557 "do anything except pay for the right to create, and hence only those who can "
11558 "pay are allowed to create. As was the case in the Soviet Union, though for "
11559 "very different reasons, we will begin to see a world of underground "
11560 "art—not because the message is necessarily political, or because the "
11561 "subject is controversial, but because the very act of creating the art is "
11562 "legally fraught. Already, exhibits of \"illegal art\" tour the United "
11563 "States.<placeholder type=\"footnote\" id=\"0\"/> In what does their "
11564 "\"illegality\" consist? In the act of mixing the culture around us with an "
11565 "expression that is critical or reflective."
11568 #. type: Content of: <book><chapter><sect1><sect2><para>
11569 #: freeculture.xml:8860
11571 "Part of the reason for this fear of illegality has to do with the changing "
11572 "law. I described that change in detail in chapter 10. But an even bigger "
11573 "part has to do with the increasing ease with which infractions can be "
11574 "tracked. As users of file-sharing systems discovered in 2002, it is a "
11575 "trivial matter for copyright owners to get courts to order Internet service "
11576 "providers to reveal who has what content. It is as if your cassette tape "
11577 "player transmitted a list of the songs that you played in the privacy of "
11578 "your own home that anyone could tune into for whatever reason they chose."
11581 #. type: Content of: <book><chapter><sect1><sect2><para>
11582 #: freeculture.xml:8871
11584 "Never in our history has a painter had to worry about whether his painting "
11585 "infringed on someone else's work; but the modern-day painter, using the "
11586 "tools of Photoshop, sharing content on the Web, must worry all the "
11587 "time. Images are all around, but the only safe images to use in the act of "
11588 "creation are those purchased from Corbis or another image farm. And in "
11589 "purchasing, censoring happens. There is a free market in pencils; we needn't "
11590 "worry about its effect on creativity. But there is a highly regulated, "
11591 "monopolized market in cultural icons; the right to cultivate and transform "
11592 "them is not similarly free."
11595 #. type: Content of: <book><chapter><sect1><sect2><para>
11596 #: freeculture.xml:8882
11598 "Lawyers rarely see this because lawyers are rarely empirical. As I described "
11599 "in chapter 7, in response to the story about documentary filmmaker Jon Else, "
11600 "I have been lectured again and again by lawyers who insist Else's use was "
11601 "fair use, and hence I am wrong to say that the law regulates such a use."
11605 #. type: Content of: <book><chapter><sect1><sect2><para>
11606 #: freeculture.xml:8891
11608 "But fair use in America simply means the right to hire a lawyer to defend "
11609 "your right to create. And as lawyers love to forget, our system for "
11610 "defending rights such as fair use is astonishingly bad—in practically "
11611 "every context, but especially here. It costs too much, it delivers too "
11612 "slowly, and what it delivers often has little connection to the justice "
11613 "underlying the claim. The legal system may be tolerable for the very rich. "
11614 "For everyone else, it is an embarrassment to a tradition that prides itself "
11615 "on the rule of law."
11618 #. type: Content of: <book><chapter><sect1><sect2><para>
11619 #: freeculture.xml:8901
11621 "Judges and lawyers can tell themselves that fair use provides adequate "
11622 "\"breathing room\" between regulation by the law and the access the law "
11623 "should allow. But it is a measure of how out of touch our legal system has "
11624 "become that anyone actually believes this. The rules that publishers impose "
11625 "upon writers, the rules that film distributors impose upon filmmakers, the "
11626 "rules that newspapers impose upon journalists— these are the real laws "
11627 "governing creativity. And these rules have little relationship to the "
11628 "\"law\" with which judges comfort themselves."
11631 #. type: Content of: <book><chapter><sect1><sect2><para>
11632 #: freeculture.xml:8912
11634 "For in a world that threatens $150,000 for a single willful infringement of "
11635 "a copyright, and which demands tens of thousands of dollars to even defend "
11636 "against a copyright infringement claim, and which would never return to the "
11637 "wrongfully accused defendant anything of the costs she suffered to defend "
11638 "her right to speak—in that world, the astonishingly broad regulations "
11639 "that pass under the name \"copyright\" silence speech and creativity. And in "
11640 "that world, it takes a studied blindness for people to continue to believe "
11641 "they live in a culture that is free."
11644 #. type: Content of: <book><chapter><sect1><sect2><para>
11645 #: freeculture.xml:8923
11646 msgid "As Jed Horovitz, the businessman behind Video Pipeline, said to me,"
11650 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
11651 #: freeculture.xml:8927
11653 "We're losing [creative] opportunities right and left. Creative people are "
11654 "being forced not to express themselves. Thoughts are not being "
11655 "expressed. And while a lot of stuff may [still] be created, it still won't "
11656 "get distributed. Even if the stuff gets made . . . you're not going to get "
11657 "it distributed in the mainstream media unless you've got a little note from "
11658 "a lawyer saying, \"This has been cleared.\" You're not even going to get it "
11659 "on PBS without that kind of permission. That's the point at which they "
11663 #. type: Content of: <book><chapter><sect1><sect2><title>
11664 #: freeculture.xml:8940
11665 msgid "Constraining Innovators"
11668 #. type: Content of: <book><chapter><sect1><sect2><para>
11669 #: freeculture.xml:8942
11671 "The story of the last section was a crunchy-lefty story—creativity "
11672 "quashed, artists who can't speak, yada yada yada. Maybe that doesn't get you "
11673 "going. Maybe you think there's enough weird art out there, and enough "
11674 "expression that is critical of what seems to be just about everything. And "
11675 "if you think that, you might think there's little in this story to worry "
11679 #. type: Content of: <book><chapter><sect1><sect2><para>
11680 #: freeculture.xml:8950
11682 "But there's an aspect of this story that is not lefty in any sense. Indeed, "
11683 "it is an aspect that could be written by the most extreme promarket "
11684 "ideologue. And if you're one of these sorts (and a special one at that, 188 "
11685 "pages into a book like this), then you can see this other aspect by "
11686 "substituting \"free market\" every place I've spoken of \"free culture.\" "
11687 "The point is the same, even if the interests affecting culture are more "
11691 #. type: Content of: <book><chapter><sect1><sect2><para>
11692 #: freeculture.xml:8959
11694 "The charge I've been making about the regulation of culture is the same "
11695 "charge free marketers make about regulating markets. Everyone, of course, "
11696 "concedes that some regulation of markets is necessary—at a minimum, we "
11697 "need rules of property and contract, and courts to enforce both. Likewise, "
11698 "in this culture debate, everyone concedes that at least some framework of "
11699 "copyright is also required. But both perspectives vehemently insist that "
11700 "just because some regulation is good, it doesn't follow that more regulation "
11701 "is better. And both perspectives are constantly attuned to the ways in which "
11702 "regulation simply enables the powerful industries of today to protect "
11703 "themselves against the competitors of tomorrow."
11706 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
11707 #: freeculture.xml:8971 freeculture.xml:9077
11708 msgid "Barry, Hank"
11712 #. type: Content of: <book><chapter><sect1><sect2><para>
11713 #: freeculture.xml:8973
11715 "This is the single most dramatic effect of the shift in regulatory strategy "
11716 "that I described in chapter 10. The consequence of this massive threat of "
11717 "liability tied to the murky boundaries of copyright law is that innovators "
11718 "who want to innovate in this space can safely innovate only if they have the "
11719 "sign-off from last generation's dominant industries. That lesson has been "
11720 "taught through a series of cases that were designed and executed to teach "
11721 "venture capitalists a lesson. That lesson—what former Napster CEO Hank "
11722 "Barry calls a \"nuclear pall\" that has fallen over the Valley—has "
11726 #. type: Content of: <book><chapter><sect1><sect2><para>
11727 #: freeculture.xml:8985
11729 "Consider one example to make the point, a story whose beginning I told in "
11730 "<citetitle>The Future of Ideas</citetitle> and which has progressed in a way "
11731 "that even I (pessimist extraordinaire) would never have predicted."
11734 #. type: Content of: <book><chapter><sect1><sect2><para>
11735 #: freeculture.xml:8990
11737 "In 1997, Michael Roberts launched a company called MP3.com. MP3.com was "
11738 "keen to remake the music business. Their goal was not just to facilitate new "
11739 "ways to get access to content. Their goal was also to facilitate new ways to "
11740 "create content. Unlike the major labels, MP3.com offered creators a venue to "
11741 "distribute their creativity, without demanding an exclusive engagement from "
11745 #. type: Content of: <book><chapter><sect1><sect2><para>
11746 #: freeculture.xml:8998
11748 "To make this system work, however, MP3.com needed a reliable way to "
11749 "recommend music to its users. The idea behind this alternative was to "
11750 "leverage the revealed preferences of music listeners to recommend new "
11751 "artists. If you like Lyle Lovett, you're likely to enjoy Bonnie Raitt. And "
11752 "so on. <placeholder type=\"indexterm\" id=\"0\"/>"
11755 #. type: Content of: <book><chapter><sect1><sect2><para>
11756 #: freeculture.xml:9006
11758 "This idea required a simple way to gather data about user preferences. "
11759 "MP3.com came up with an extraordinarily clever way to gather this preference "
11760 "data. In January 2000, the company launched a service called "
11761 "my.mp3.com. Using software provided by MP3.com, a user would sign into an "
11762 "account and then insert into her computer a CD. The software would identify "
11763 "the CD, and then give the user access to that content. So, for example, if "
11764 "you inserted a CD by Jill Sobule, then wherever you were—at work or at "
11765 "home—you could get access to that music once you signed into your "
11766 "account. The system was therefore a kind of music-lockbox."
11770 #. type: Content of: <book><chapter><sect1><sect2><para>
11771 #: freeculture.xml:9018
11773 "No doubt some could use this system to illegally copy content. But that "
11774 "opportunity existed with or without MP3.com. The aim of the my.mp3.com "
11775 "service was to give users access to their own content, and as a by-product, "
11776 "by seeing the content they already owned, to discover the kind of content "
11780 #. type: Content of: <book><chapter><sect1><sect2><para>
11781 #: freeculture.xml:9027
11783 "To make this system function, however, MP3.com needed to copy 50,000 CDs to "
11784 "a server. (In principle, it could have been the user who uploaded the music, "
11785 "but that would have taken a great deal of time, and would have produced a "
11786 "product of questionable quality.) It therefore purchased 50,000 CDs from a "
11787 "store, and started the process of making copies of those CDs. Again, it "
11788 "would not serve the content from those copies to anyone except those who "
11789 "authenticated that they had a copy of the CD they wanted to access. So while "
11790 "this was 50,000 copies, it was 50,000 copies directed at giving customers "
11791 "something they had already bought."
11794 #. type: Content of: <book><chapter><sect1><sect2><para>
11795 #: freeculture.xml:9042
11797 "Nine days after MP3.com launched its service, the five major labels, headed "
11798 "by the RIAA, brought a lawsuit against MP3.com. MP3.com settled with four of "
11799 "the five. Nine months later, a federal judge found MP3.com to have been "
11800 "guilty of willful infringement with respect to the fifth. Applying the law "
11801 "as it is, the judge imposed a fine against MP3.com of $118 million. MP3.com "
11802 "then settled with the remaining plaintiff, Vivendi Universal, paying over "
11803 "$54 million. Vivendi purchased MP3.com just about a year later."
11806 #. type: Content of: <book><chapter><sect1><sect2><para>
11807 #: freeculture.xml:9052
11808 msgid "That part of the story I have told before. Now consider its conclusion."
11811 #. type: Content of: <book><chapter><sect1><sect2><para>
11812 #: freeculture.xml:9055
11814 "After Vivendi purchased MP3.com, Vivendi turned around and filed a "
11815 "malpractice lawsuit against the lawyers who had advised it that they had a "
11816 "good faith claim that the service they wanted to offer would be considered "
11817 "legal under copyright law. This lawsuit alleged that it should have been "
11818 "obvious that the courts would find this behavior illegal; therefore, this "
11819 "lawsuit sought to punish any lawyer who had dared to suggest that the law "
11820 "was less restrictive than the labels demanded."
11824 #. type: Content of: <book><chapter><sect1><sect2><para>
11825 #: freeculture.xml:9065
11827 "The clear purpose of this lawsuit (which was settled for an unspecified "
11828 "amount shortly after the story was no longer covered in the press) was to "
11829 "send an unequivocal message to lawyers advising clients in this space: It is "
11830 "not just your clients who might suffer if the content industry directs its "
11831 "guns against them. It is also you. So those of you who believe the law "
11832 "should be less restrictive should realize that such a view of the law will "
11833 "cost you and your firm dearly."
11836 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
11837 #: freeculture.xml:9076
11838 msgid "Hummer, John"
11842 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
11843 #: freeculture.xml:9085
11845 "See Joseph Menn, \"Universal, EMI Sue Napster Investor,\" <citetitle>Los "
11846 "Angeles Times</citetitle>, 23 April 2003. For a parallel argument about the "
11847 "effects on innovation in the distribution of music, see Janelle Brown, \"The "
11848 "Music Revolution Will Not Be Digitized,\" Salon.com, 1 June 2001, available "
11849 "at <ulink url=\"http://free-culture.cc/notes/\">link #42</ulink>. See also "
11850 "Jon Healey, \"Online Music Services Besieged,\" <citetitle>Los Angeles "
11851 "Times</citetitle>, 28 May 2001."
11854 #. type: Content of: <book><chapter><sect1><sect2><para>
11855 #: freeculture.xml:9079
11857 "This strategy is not just limited to the lawyers. In April 2003, Universal "
11858 "and EMI brought a lawsuit against Hummer Winblad, the venture capital firm "
11859 "(VC) that had funded Napster at a certain stage of its development, its "
11860 "cofounder ( John Hummer), and general partner (Hank Barry).<placeholder "
11861 "type=\"footnote\" id=\"0\"/> The claim here, as well, was that the VC should "
11862 "have recognized the right of the content industry to control how the "
11863 "industry should develop. They should be held personally liable for funding a "
11864 "company whose business turned out to be beyond the law. Here again, the aim "
11865 "of the lawsuit is transparent: Any VC now recognizes that if you fund a "
11866 "company whose business is not approved of by the dinosaurs, you are at risk "
11867 "not just in the marketplace, but in the courtroom as well. Your investment "
11868 "buys you not only a company, it also buys you a lawsuit. So extreme has the "
11869 "environment become that even car manufacturers are afraid of technologies "
11870 "that touch content. In an article in <citetitle>Business 2.0</citetitle>, "
11871 "Rafe Needleman describes a discussion with BMW:"
11874 #. type: Content of: <book><chapter><sect1><sect2><blockquote><indexterm><primary>
11875 #: freeculture.xml:9106
11879 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para><indexterm><primary>
11880 #: freeculture.xml:9121
11881 msgid "Needleman, Rafe"
11884 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
11885 #: freeculture.xml:9117
11887 "Rafe Needleman, \"Driving in Cars with MP3s,\" <citetitle>Business "
11888 "2.0</citetitle>, 16 June 2003, available at <ulink "
11889 "url=\"http://free-culture.cc/notes/\">link #43</ulink>. I am grateful to "
11890 "Dr. Mohammad Al-Ubaydli for this example. <placeholder type=\"indexterm\" "
11894 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
11895 #: freeculture.xml:9108
11897 "I asked why, with all the storage capacity and computer power in the car, "
11898 "there was no way to play MP3 files. I was told that BMW engineers in Germany "
11899 "had rigged a new vehicle to play MP3s via the car's built-in sound system, "
11900 "but that the company's marketing and legal departments weren't comfortable "
11901 "with pushing this forward for release stateside. Even today, no new cars are "
11902 "sold in the United States with bona fide MP3 players. . . . <placeholder "
11903 "type=\"footnote\" id=\"0\"/>"
11906 #. type: Content of: <book><chapter><sect1><sect2><para>
11907 #: freeculture.xml:9126
11909 "This is the world of the mafia—filled with \"your money or your life\" "
11910 "offers, governed in the end not by courts but by the threats that the law "
11911 "empowers copyright holders to exercise. It is a system that will obviously "
11912 "and necessarily stifle new innovation. It is hard enough to start a "
11913 "company. It is impossibly hard if that company is constantly threatened by "
11918 #. type: Content of: <book><chapter><sect1><sect2><para>
11919 #: freeculture.xml:9136
11921 "The point is not that businesses should have a right to start illegal "
11922 "enterprises. The point is the definition of \"illegal.\" The law is a mess "
11923 "of uncertainty. We have no good way to know how it should apply to new "
11924 "technologies. Yet by reversing our tradition of judicial deference, and by "
11925 "embracing the astonishingly high penalties that copyright law imposes, that "
11926 "uncertainty now yields a reality which is far more conservative than is "
11927 "right. If the law imposed the death penalty for parking tickets, we'd not "
11928 "only have fewer parking tickets, we'd also have much less driving. The same "
11929 "principle applies to innovation. If innovation is constantly checked by this "
11930 "uncertain and unlimited liability, we will have much less vibrant innovation "
11931 "and much less creativity."
11934 #. type: Content of: <book><chapter><sect1><sect2><para>
11935 #: freeculture.xml:9151
11937 "The point is directly parallel to the crunchy-lefty point about fair "
11938 "use. Whatever the \"real\" law is, realism about the effect of law in both "
11939 "contexts is the same. This wildly punitive system of regulation will "
11940 "systematically stifle creativity and innovation. It will protect some "
11941 "industries and some creators, but it will harm industry and creativity "
11942 "generally. Free market and free culture depend upon vibrant competition. "
11943 "Yet the effect of the law today is to stifle just this kind of competition. "
11944 "The effect is to produce an overregulated culture, just as the effect of too "
11945 "much control in the market is to produce an overregulatedregulated market."
11949 #. type: Content of: <book><chapter><sect1><sect2><para>
11950 #: freeculture.xml:9163
11952 "The building of a permission culture, rather than a free culture, is the "
11953 "first important way in which the changes I have described will burden "
11954 "innovation. A permission culture means a lawyer's culture—a culture in "
11955 "which the ability to create requires a call to your lawyer. Again, I am not "
11956 "antilawyer, at least when they're kept in their proper place. I am certainly "
11957 "not antilaw. But our profession has lost the sense of its limits. And "
11958 "leaders in our profession have lost an appreciation of the high costs that "
11959 "our profession imposes upon others. The inefficiency of the law is an "
11960 "embarrassment to our tradition. And while I believe our profession should "
11961 "therefore do everything it can to make the law more efficient, it should at "
11962 "least do everything it can to limit the reach of the law where the law is "
11963 "not doing any good. The transaction costs buried within a permission culture "
11964 "are enough to bury a wide range of creativity. Someone needs to do a lot of "
11965 "justifying to justify that result. The uncertainty of the law is one burden "
11966 "on innovation. There is a second burden that operates more directly. This is "
11967 "the effort by many in the content industry to use the law to directly "
11968 "regulate the technology of the Internet so that it better protects their "
11972 #. type: Content of: <book><chapter><sect1><sect2><para>
11973 #: freeculture.xml:9185
11975 "The motivation for this response is obvious. The Internet enables the "
11976 "efficient spread of content. That efficiency is a feature of the Internet's "
11977 "design. But from the perspective of the content industry, this feature is a "
11978 "\"bug.\" The efficient spread of content means that content distributors "
11979 "have a harder time controlling the distribution of content. One obvious "
11980 "response to this efficiency is thus to make the Internet less efficient. If "
11981 "the Internet enables \"piracy,\" then, this response says, we should break "
11982 "the kneecaps of the Internet."
11986 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
11987 #: freeculture.xml:9199
11989 "\"Copyright and Digital Media in a Post-Napster World,\" GartnerG2 and the "
11990 "Berkman Center for Internet and Society at Harvard Law School (2003), "
11991 "33–35, available at <ulink url=\"http://free-culture.cc/notes/\">link "
11996 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
11997 #: freeculture.xml:9215
11998 msgid "GartnerG2, 26–27."
12001 #. type: Content of: <book><chapter><sect1><sect2><para>
12002 #: freeculture.xml:9195
12004 "The examples of this form of legislation are many. At the urging of the "
12005 "content industry, some in Congress have threatened legislation that would "
12006 "require computers to determine whether the content they access is protected "
12007 "or not, and to disable the spread of protected content.<placeholder "
12008 "type=\"footnote\" id=\"0\"/> Congress has already launched proceedings to "
12009 "explore a mandatory \"broadcast flag\" that would be required on any device "
12010 "capable of transmitting digital video (i.e., a computer), and that would "
12011 "disable the copying of any content that is marked with a broadcast "
12012 "flag. Other members of Congress have proposed immunizing content providers "
12013 "from liability for technology they might deploy that would hunt down "
12014 "copyright violators and disable their machines.<placeholder "
12015 "type=\"footnote\" id=\"1\"/>"
12019 #. type: Content of: <book><chapter><sect1><sect2><para>
12020 #: freeculture.xml:9220
12022 "In one sense, these solutions seem sensible. If the problem is the code, why "
12023 "not regulate the code to remove the problem. But any regulation of technical "
12024 "infrastructure will always be tuned to the particular technology of the "
12025 "day. It will impose significant burdens and costs on the technology, but "
12026 "will likely be eclipsed by advances around exactly those requirements."
12030 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12031 #: freeculture.xml:9234
12033 "See David McGuire, \"Tech Execs Square Off Over Piracy,\" Newsbytes, "
12034 "February 2002 (Entertainment)."
12037 #. type: Content of: <book><chapter><sect1><sect2><para>
12038 #: freeculture.xml:9231
12040 "In March 2002, a broad coalition of technology companies, led by Intel, "
12041 "tried to get Congress to see the harm that such legislation would "
12042 "impose.<placeholder type=\"footnote\" id=\"0\"/> Their argument was "
12043 "obviously not that copyright should not be protected. Instead, they argued, "
12044 "any protection should not do more harm than good."
12047 #. type: Content of: <book><chapter><sect1><sect2><para>
12048 #: freeculture.xml:9242
12050 "There is one more obvious way in which this war has harmed "
12051 "innovation—again, a story that will be quite familiar to the free "
12055 #. type: Content of: <book><chapter><sect1><sect2><para>
12056 #: freeculture.xml:9248
12058 "Copyright may be property, but like all property, it is also a form of "
12059 "regulation. It is a regulation that benefits some and harms others. When "
12060 "done right, it benefits creators and harms leeches. When done wrong, it is "
12061 "regulation the powerful use to defeat competitors."
12065 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12066 #: freeculture.xml:9257
12068 "Jessica Litman, <citetitle>Digital Copyright</citetitle> (Amherst, N.Y.: "
12069 "Prometheus Books, 2001)."
12072 #. type: Content of: <book><chapter><sect1><sect2><para>
12073 #: freeculture.xml:9254
12075 "As I described in chapter 10, despite this feature of copyright as "
12076 "regulation, and subject to important qualifications outlined by Jessica "
12077 "Litman in her book <citetitle>Digital Copyright</citetitle>,<placeholder "
12078 "type=\"footnote\" id=\"0\"/> overall this history of copyright is not "
12079 "bad. As chapter 10 details, when new technologies have come along, Congress "
12080 "has struck a balance to assure that the new is protected from the "
12081 "old. Compulsory, or statutory, licenses have been one part of that "
12082 "strategy. Free use (as in the case of the VCR) has been another."
12085 #. type: Content of: <book><chapter><sect1><sect2><para>
12086 #: freeculture.xml:9267
12088 "But that pattern of deference to new technologies has now changed with the "
12089 "rise of the Internet. Rather than striking a balance between the claims of a "
12090 "new technology and the legitimate rights of content creators, both the "
12091 "courts and Congress have imposed legal restrictions that will have the "
12092 "effect of smothering the new to benefit the old."
12096 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12097 #: freeculture.xml:9276
12099 "The only circuit court exception is found in <citetitle>Recording Industry "
12100 "Association of America (RIAA)</citetitle> v. <citetitle>Diamond Multimedia "
12101 "Systems</citetitle>, 180 F. 3d 1072 (9th Cir. 1999). There the court of "
12102 "appeals for the Ninth Circuit reasoned that makers of a portable MP3 player "
12103 "were not liable for contributory copyright infringement for a device that is "
12104 "unable to record or redistribute music (a device whose only copying function "
12105 "is to render portable a music file already stored on a user's hard drive). "
12106 "At the district court level, the only exception is found in "
12107 "<citetitle>Metro-Goldwyn-Mayer Studios, "
12108 "Inc</citetitle>. v. <citetitle>Grokster, Ltd</citetitle>., 259 F. Supp. 2d "
12109 "1029 (C.D. Cal., 2003), where the court found the link between the "
12110 "distributor and any given user's conduct too attenuated to make the "
12111 "distributor liable for contributory or vicarious infringement liability."
12114 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12115 #: freeculture.xml:9294
12117 "For example, in July 2002, Representative Howard Berman introduced the "
12118 "Peer-to-Peer Piracy Prevention Act (H.R. 5211), which would immunize "
12119 "copyright holders from liability for damage done to computers when the "
12120 "copyright holders use technology to stop copyright infringement. In August "
12121 "2002, Representative Billy Tauzin introduced a bill to mandate that "
12122 "technologies capable of rebroadcasting digital copies of films broadcast on "
12123 "TV (i.e., computers) respect a \"broadcast flag\" that would disable copying "
12124 "of that content. And in March of the same year, Senator Fritz Hollings "
12125 "introduced the Consumer Broadband and Digital Television Promotion Act, "
12126 "which mandated copyright protection technology in all digital media "
12127 "devices. See GartnerG2, \"Copyright and Digital Media in a Post-Napster "
12128 "World,\" 27 June 2003, 33–34, available at <ulink "
12129 "url=\"http://free-culture.cc/notes/\">link #44</ulink>. <placeholder "
12130 "type=\"indexterm\" id=\"0\"/>"
12133 #. type: Content of: <book><chapter><sect1><sect2><para>
12134 #: freeculture.xml:9274
12136 "The response by the courts has been fairly universal.<placeholder "
12137 "type=\"footnote\" id=\"0\"/> It has been mirrored in the responses "
12138 "threatened and actually implemented by Congress. I won't catalog all of "
12139 "those responses here.<placeholder type=\"footnote\" id=\"1\"/> But there is "
12140 "one example that captures the flavor of them all. This is the story of the "
12141 "demise of Internet radio."
12145 #. type: Content of: <book><chapter><sect1><sect2><para>
12146 #: freeculture.xml:9316
12148 "As I described in chapter 4, when a radio station plays a song, the "
12149 "recording artist doesn't get paid for that \"radio performance\" unless he "
12150 "or she is also the composer. So, for example if Marilyn Monroe had recorded "
12151 "a version of \"Happy Birthday\"—to memorialize her famous performance "
12152 "before President Kennedy at Madison Square Garden— then whenever that "
12153 "recording was played on the radio, the current copyright owners of \"Happy "
12154 "Birthday\" would get some money, whereas Marilyn Monroe would not."
12157 #. type: Content of: <book><chapter><sect1><sect2><para>
12158 #: freeculture.xml:9326
12160 "The reasoning behind this balance struck by Congress makes some sense. The "
12161 "justification was that radio was a kind of advertising. The recording artist "
12162 "thus benefited because by playing her music, the radio station was making it "
12163 "more likely that her records would be purchased. Thus, the recording artist "
12164 "got something, even if only indirectly. Probably this reasoning had less to "
12165 "do with the result than with the power of radio stations: Their lobbyists "
12166 "were quite good at stopping any efforts to get Congress to require "
12167 "compensation to the recording artists."
12170 #. type: Content of: <book><chapter><sect1><sect2><para>
12171 #: freeculture.xml:9337
12173 "Enter Internet radio. Like regular radio, Internet radio is a technology to "
12174 "stream content from a broadcaster to a listener. The broadcast travels "
12175 "across the Internet, not across the ether of radio spectrum. Thus, I can "
12176 "\"tune in\" to an Internet radio station in Berlin while sitting in San "
12177 "Francisco, even though there's no way for me to tune in to a regular radio "
12178 "station much beyond the San Francisco metropolitan area."
12181 #. type: Content of: <book><chapter><sect1><sect2><para>
12182 #: freeculture.xml:9346
12184 "This feature of the architecture of Internet radio means that there are "
12185 "potentially an unlimited number of radio stations that a user could tune in "
12186 "to using her computer, whereas under the existing architecture for broadcast "
12187 "radio, there is an obvious limit to the number of broadcasters and clear "
12188 "broadcast frequencies. Internet radio could therefore be more competitive "
12189 "than regular radio; it could provide a wider range of selections. And "
12190 "because the potential audience for Internet radio is the whole world, niche "
12191 "stations could easily develop and market their content to a relatively large "
12192 "number of users worldwide. According to some estimates, more than eighty "
12193 "million users worldwide have tuned in to this new form of radio."
12197 #. type: Content of: <book><chapter><sect1><sect2><para>
12198 #: freeculture.xml:9361
12200 "Internet radio is thus to radio what FM was to AM. It is an improvement "
12201 "potentially vastly more significant than the FM improvement over AM, since "
12202 "not only is the technology better, so, too, is the competition. Indeed, "
12203 "there is a direct parallel between the fight to establish FM radio and the "
12204 "fight to protect Internet radio. As one author describes Howard Armstrong's "
12205 "struggle to enable FM radio,"
12209 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
12210 #: freeculture.xml:9385
12211 msgid "Lessing, 239."
12214 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
12215 #: freeculture.xml:9371
12217 "An almost unlimited number of FM stations was possible in the shortwaves, "
12218 "thus ending the unnatural restrictions imposed on radio in the crowded "
12219 "longwaves. If FM were freely developed, the number of stations would be "
12220 "limited only by economics and competition rather than by technical "
12221 "restrictions. . . . Armstrong likened the situation that had grown up in "
12222 "radio to that following the invention of the printing press, when "
12223 "governments and ruling interests attempted to control this new instrument of "
12224 "mass communications by imposing restrictive licenses on it. This tyranny was "
12225 "broken only when it became possible for men freely to acquire printing "
12226 "presses and freely to run them. FM in this sense was as great an invention "
12227 "as the printing presses, for it gave radio the opportunity to strike off its "
12228 "shackles.<placeholder type=\"footnote\" id=\"0\"/>"
12232 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12233 #: freeculture.xml:9395
12234 msgid "Ibid., 229."
12237 #. type: Content of: <book><chapter><sect1><sect2><para>
12238 #: freeculture.xml:9390
12240 "This potential for FM radio was never realized—not because Armstrong "
12241 "was wrong about the technology, but because he underestimated the power of "
12242 "\"vested interests, habits, customs and legislation\"<placeholder "
12243 "type=\"footnote\" id=\"0\"/> to retard the growth of this competing "
12247 #. type: Content of: <book><chapter><sect1><sect2><para>
12248 #: freeculture.xml:9400
12250 "Now the very same claim could be made about Internet radio. For again, there "
12251 "is no technical limitation that could restrict the number of Internet radio "
12252 "stations. The only restrictions on Internet radio are those imposed by the "
12253 "law. Copyright law is one such law. So the first question we should ask is, "
12254 "what copyright rules would govern Internet radio?"
12258 #. type: Content of: <book><chapter><sect1><sect2><para>
12259 #: freeculture.xml:9408
12261 "But here the power of the lobbyists is reversed. Internet radio is a new "
12262 "industry. The recording artists, on the other hand, have a very powerful "
12263 "lobby, the RIAA. Thus when Congress considered the phenomenon of Internet "
12264 "radio in 1995, the lobbyists had primed Congress to adopt a different rule "
12265 "for Internet radio than the rule that applies to terrestrial radio. While "
12266 "terrestrial radio does not have to pay our hypothetical Marilyn Monroe when "
12267 "it plays her hypothetical recording of \"Happy Birthday\" on the air, "
12268 "<emphasis>Internet radio does</emphasis>. Not only is the law not neutral "
12269 "toward Internet radio—the law actually burdens Internet radio more "
12270 "than it burdens terrestrial radio."
12273 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
12274 #: freeculture.xml:9447
12275 msgid "CARP (Copyright Arbitration Royalty Panel)"
12278 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12279 #: freeculture.xml:9430
12281 "This example was derived from fees set by the original Copyright Arbitration "
12282 "Royalty Panel (CARP) proceedings, and is drawn from an example offered by "
12283 "Professor William Fisher. Conference Proceedings, iLaw (Stanford), 3 July "
12284 "2003, on file with author. Professors Fisher and Zittrain submitted "
12285 "testimony in the CARP proceeding that was ultimately rejected. See Jonathan "
12286 "Zittrain, Digital Performance Right in Sound Recordings and Ephemeral "
12287 "Recordings, Docket No. 2000-9, CARP DTRA 1 and 2, available at <ulink "
12288 "url=\"http://free-culture.cc/notes/\">link #45</ulink>. For an excellent "
12289 "analysis making a similar point, see Randal C. Picker, \"Copyright as Entry "
12290 "Policy: The Case of Digital Distribution,\" <citetitle>Antitrust "
12291 "Bulletin</citetitle> (Summer/Fall 2002): 461: \"This was not confusion, "
12292 "these are just old-fashioned entry barriers. Analog radio stations are "
12293 "protected from digital entrants, reducing entry in radio and diversity. Yes, "
12294 "this is done in the name of getting royalties to copyright holders, but, "
12295 "absent the play of powerful interests, that could have been done in a "
12296 "media-neutral way.\" <placeholder type=\"indexterm\" id=\"0\"/> <placeholder "
12297 "type=\"indexterm\" id=\"1\"/>"
12300 #. type: Content of: <book><chapter><sect1><sect2><para>
12301 #: freeculture.xml:9423
12303 "This financial burden is not slight. As Harvard law professor William Fisher "
12304 "estimates, if an Internet radio station distributed adfree popular music to "
12305 "(on average) ten thousand listeners, twenty-four hours a day, the total "
12306 "artist fees that radio station would owe would be over $1 million a "
12307 "year.<placeholder type=\"footnote\" id=\"0\"/> A regular radio station "
12308 "broadcasting the same content would pay no equivalent fee."
12311 #. type: Content of: <book><chapter><sect1><sect2><para>
12312 #: freeculture.xml:9454
12314 "The burden is not financial only. Under the original rules that were "
12315 "proposed, an Internet radio station (but not a terrestrial radio station) "
12316 "would have to collect the following data from <emphasis>every listening "
12317 "transaction</emphasis>:"
12320 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12321 #: freeculture.xml:9462
12322 msgid "name of the service;"
12325 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12326 #: freeculture.xml:9465
12327 msgid "channel of the program (AM/FM stations use station ID);"
12330 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12331 #: freeculture.xml:9468
12332 msgid "type of program (archived/looped/live);"
12335 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12336 #: freeculture.xml:9471
12337 msgid "date of transmission;"
12340 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12341 #: freeculture.xml:9474
12342 msgid "time of transmission;"
12345 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12346 #: freeculture.xml:9477
12347 msgid "time zone of origination of transmission;"
12350 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12351 #: freeculture.xml:9480
12352 msgid "numeric designation of the place of the sound recording within the program;"
12355 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12356 #: freeculture.xml:9483
12357 msgid "duration of transmission (to nearest second);"
12360 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12361 #: freeculture.xml:9486
12362 msgid "sound recording title;"
12365 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12366 #: freeculture.xml:9489
12367 msgid "ISRC code of the recording;"
12370 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12371 #: freeculture.xml:9492
12373 "release year of the album per copyright notice and in the case of "
12374 "compilation albums, the release year of the album and copy- right date of "
12378 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12379 #: freeculture.xml:9495
12380 msgid "featured recording artist;"
12383 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12384 #: freeculture.xml:9498
12385 msgid "retail album title;"
12388 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12389 #: freeculture.xml:9501
12390 msgid "recording label;"
12393 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12394 #: freeculture.xml:9504
12395 msgid "UPC code of the retail album;"
12398 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12399 #: freeculture.xml:9507
12400 msgid "catalog number;"
12403 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12404 #: freeculture.xml:9510
12405 msgid "copyright owner information;"
12408 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12409 #: freeculture.xml:9513
12410 msgid "musical genre of the channel or program (station format);"
12413 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12414 #: freeculture.xml:9516
12415 msgid "name of the service or entity;"
12418 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12419 #: freeculture.xml:9519
12420 msgid "channel or program;"
12423 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12424 #: freeculture.xml:9522
12425 msgid "date and time that the user logged in (in the user's time zone);"
12428 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12429 #: freeculture.xml:9525
12430 msgid "date and time that the user logged out (in the user's time zone);"
12433 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12434 #: freeculture.xml:9528
12435 msgid "time zone where the signal was received (user);"
12438 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12439 #: freeculture.xml:9531
12440 msgid "Unique User identifier;"
12443 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12444 #: freeculture.xml:9534
12445 msgid "the country in which the user received the transmissions."
12448 #. type: Content of: <book><chapter><sect1><sect2><para>
12449 #: freeculture.xml:9539
12451 "The Librarian of Congress eventually suspended these reporting requirements, "
12452 "pending further study. And he also changed the original rates set by the "
12453 "arbitration panel charged with setting rates. But the basic difference "
12454 "between Internet radio and terrestrial radio remains: Internet radio has to "
12455 "pay a <emphasis>type of copyright fee</emphasis> that terrestrial radio does "
12459 #. type: Content of: <book><chapter><sect1><sect2><para>
12460 #: freeculture.xml:9547
12462 "Why? What justifies this difference? Was there any study of the economic "
12463 "consequences from Internet radio that would justify these differences? Was "
12464 "the motive to protect artists against piracy?"
12467 #. type: Content of: <book><chapter><sect1><sect2><para>
12468 #: freeculture.xml:9553
12470 "In a rare bit of candor, one RIAA expert admitted what seemed obvious to "
12471 "everyone at the time. As Alex Alben, vice president for Public Policy at "
12472 "Real Networks, told me,"
12476 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
12477 #: freeculture.xml:9559
12479 "The RIAA, which was representing the record labels, presented some testimony "
12480 "about what they thought a willing buyer would pay to a willing seller, and "
12481 "it was much higher. It was ten times higher than what radio stations pay to "
12482 "perform the same songs for the same period of time. And so the attorneys "
12483 "representing the webcasters asked the RIAA, . . . \"How do you come up with "
12484 "a rate that's so much higher? Why is it worth more than radio? Because here "
12485 "we have hundreds of thousands of webcasters who want to pay, and that should "
12486 "establish the market rate, and if you set the rate so high, you're going to "
12487 "drive the small webcasters out of business. . . .\""
12490 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
12491 #: freeculture.xml:9575
12493 "And the RIAA experts said, \"Well, we don't really model this as an industry "
12494 "with thousands of webcasters, <emphasis>we think it should be an industry "
12495 "with, you know, five or seven big players who can pay a high rate and it's a "
12496 "stable, predictable market</emphasis>.\" (Emphasis added.)"
12499 #. type: Content of: <book><chapter><sect1><sect2><para>
12500 #: freeculture.xml:9583
12502 "Translation: The aim is to use the law to eliminate competition, so that "
12503 "this platform of potentially immense competition, which would cause the "
12504 "diversity and range of content available to explode, would not cause pain to "
12505 "the dinosaurs of old. There is no one, on either the right or the left, who "
12506 "should endorse this use of the law. And yet there is practically no one, on "
12507 "either the right or the left, who is doing anything effective to prevent it."
12510 #. type: Content of: <book><chapter><sect1><sect2><title>
12511 #: freeculture.xml:9593
12512 msgid "Corrupting Citizens"
12515 #. type: Content of: <book><chapter><sect1><sect2><para>
12516 #: freeculture.xml:9595
12518 "Overregulation stifles creativity. It smothers innovation. It gives "
12519 "dinosaurs a veto over the future. It wastes the extraordinary opportunity "
12520 "for a democratic creativity that digital technology enables."
12523 #. type: Content of: <book><chapter><sect1><sect2><para>
12524 #: freeculture.xml:9601
12526 "In addition to these important harms, there is one more that was important "
12527 "to our forebears, but seems forgotten today. Overregulation corrupts "
12528 "citizens and weakens the rule of law."
12532 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12533 #: freeculture.xml:9610
12535 "Mike Graziano and Lee Rainie, \"The Music Downloading Deluge,\" Pew Internet "
12536 "and American Life Project (24 April 2001), available at <ulink "
12537 "url=\"http://free-culture.cc/notes/\">link #46</ulink>. The Pew Internet "
12538 "and American Life Project reported that 37 million Americans had downloaded "
12539 "music files from the Internet by early 2001."
12543 #. type: Content of: <book><chapter><sect1><sect2><para>
12544 #: freeculture.xml:9606
12546 "The war that is being waged today is a war of prohibition. As with every war "
12547 "of prohibition, it is targeted against the behavior of a very large number "
12548 "of citizens. According to <citetitle>The New York Times</citetitle>, 43 "
12549 "million Americans downloaded music in May 2002.<placeholder "
12550 "type=\"footnote\" id=\"0\"/> According to the RIAA, the behavior of those 43 "
12551 "million Americans is a felony. We thus have a set of rules that transform 20 "
12552 "percent of America into criminals. As the RIAA launches lawsuits against not "
12553 "only the Napsters and Kazaas of the world, but against students building "
12554 "search engines, and increasingly against ordinary users downloading content, "
12555 "the technologies for sharing will advance to further protect and hide "
12556 "illegal use. It is an arms race or a civil war, with the extremes of one "
12557 "side inviting a more extreme response by the other."
12561 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12562 #: freeculture.xml:9644
12564 "Alex Pham, \"The Labels Strike Back: N.Y. Girl Settles RIAA Case,\" "
12565 "<citetitle>Los Angeles Times</citetitle>, 10 September 2003, Business."
12568 #. type: Content of: <book><chapter><sect1><sect2><para>
12569 #: freeculture.xml:9631
12571 "The content industry's tactics exploit the failings of the American legal "
12572 "system. When the RIAA brought suit against Jesse Jordan, it knew that in "
12573 "Jordan it had found a scapegoat, not a defendant. The threat of having to "
12574 "pay either all the money in the world in damages ($15,000,000) or almost all "
12575 "the money in the world to defend against paying all the money in the world "
12576 "in damages ($250,000 in legal fees) led Jordan to choose to pay all the "
12577 "money he had in the world ($12,000) to make the suit go away. The same "
12578 "strategy animates the RIAA's suits against individual users. In September "
12579 "2003, the RIAA sued 261 individuals—including a twelve-year-old girl "
12580 "living in public housing and a seventy-year-old man who had no idea what "
12581 "file sharing was.<placeholder type=\"footnote\" id=\"0\"/> As these "
12582 "scapegoats discovered, it will always cost more to defend against these "
12583 "suits than it would cost to simply settle. (The twelve year old, for "
12584 "example, like Jesse Jordan, paid her life savings of $2,000 to settle the "
12585 "case.) Our law is an awful system for defending rights. It is an "
12586 "embarrassment to our tradition. And the consequence of our law as it is, is "
12587 "that those with the power can use the law to quash any rights they oppose."
12591 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12592 #: freeculture.xml:9666
12594 "Jeffrey A. Miron and Jeffrey Zwiebel, \"Alcohol Consumption During "
12595 "Prohibition,\" <citetitle>American Economic Review</citetitle> 81, no. 2 "
12600 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12601 #: freeculture.xml:9674
12603 "National Drug Control Policy: Hearing Before the House Government Reform "
12604 "Committee, 108th Cong., 1st sess. (5 March 2003) (statement of John "
12605 "P. Walters, director of National Drug Control Policy)."
12609 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12610 #: freeculture.xml:9684
12612 "See James Andreoni, Brian Erard, and Jonathon Feinstein, \"Tax Compliance,\" "
12613 "<citetitle>Journal of Economic Literature</citetitle> 36 (1998): 818 (survey "
12614 "of compliance literature)."
12617 #. type: Content of: <book><chapter><sect1><sect2><para>
12618 #: freeculture.xml:9656
12620 "Wars of prohibition are nothing new in America. This one is just something "
12621 "more extreme than anything we've seen before. We experimented with alcohol "
12622 "prohibition, at a time when the per capita consumption of alcohol was 1.5 "
12623 "gallons per capita per year. The war against drinking initially reduced that "
12624 "consumption to just 30 percent of its preprohibition levels, but by the end "
12625 "of prohibition, consumption was up to 70 percent of the preprohibition "
12626 "level. Americans were drinking just about as much, but now, a vast number "
12627 "were criminals.<placeholder type=\"footnote\" id=\"0\"/> We have launched a "
12628 "war on drugs aimed at reducing the consumption of regulated narcotics that 7 "
12629 "percent (or 16 million) Americans now use.<placeholder type=\"footnote\" "
12630 "id=\"1\"/> That is a drop from the high (so to speak) in 1979 of 14 percent "
12631 "of the population. We regulate automobiles to the point where the vast "
12632 "majority of Americans violate the law every day. We run such a complex tax "
12633 "system that a majority of cash businesses regularly cheat.<placeholder "
12634 "type=\"footnote\" id=\"2\"/> We pride ourselves on our \"free society,\" but "
12635 "an endless array of ordinary behavior is regulated within our society. And "
12636 "as a result, a huge proportion of Americans regularly violate at least some "
12640 #. type: Content of: <book><chapter><sect1><sect2><para>
12641 #: freeculture.xml:9693
12643 "This state of affairs is not without consequence. It is a particularly "
12644 "salient issue for teachers like me, whose job it is to teach law students "
12645 "about the importance of \"ethics.\" As my colleague Charlie Nesson told a "
12646 "class at Stanford, each year law schools admit thousands of students who "
12647 "have illegally downloaded music, illegally consumed alcohol and sometimes "
12648 "drugs, illegally worked without paying taxes, illegally driven cars. These "
12649 "are kids for whom behaving illegally is increasingly the norm. And then we, "
12650 "as law professors, are supposed to teach them how to behave "
12651 "ethically—how to say no to bribes, or keep client funds separate, or "
12652 "honor a demand to disclose a document that will mean that your case is "
12653 "over. Generations of Americans—more significantly in some parts of "
12654 "America than in others, but still, everywhere in America today—can't "
12655 "live their lives both normally and legally, since \"normally\" entails a "
12656 "certain degree of illegality."
12659 #. type: Content of: <book><chapter><sect1><sect2><para>
12660 #: freeculture.xml:9710
12662 "The response to this general illegality is either to enforce the law more "
12663 "severely or to change the law. We, as a society, have to learn how to make "
12664 "that choice more rationally. Whether a law makes sense depends, in part, at "
12665 "least, upon whether the costs of the law, both intended and collateral, "
12666 "outweigh the benefits. If the costs, intended and collateral, do outweigh "
12667 "the benefits, then the law ought to be changed. Alternatively, if the costs "
12668 "of the existing system are much greater than the costs of an alternative, "
12669 "then we have a good reason to consider the alternative."
12673 #. type: Content of: <book><chapter><sect1><sect2><para>
12674 #: freeculture.xml:9723
12676 "My point is not the idiotic one: Just because people violate a law, we "
12677 "should therefore repeal it. Obviously, we could reduce murder statistics "
12678 "dramatically by legalizing murder on Wednesdays and Fridays. But that "
12679 "wouldn't make any sense, since murder is wrong every day of the week. A "
12680 "society is right to ban murder always and everywhere."
12683 #. type: Content of: <book><chapter><sect1><sect2><para>
12684 #: freeculture.xml:9730
12686 "My point is instead one that democracies understood for generations, but "
12687 "that we recently have learned to forget. The rule of law depends upon people "
12688 "obeying the law. The more often, and more repeatedly, we as citizens "
12689 "experience violating the law, the less we respect the law. Obviously, in "
12690 "most cases, the important issue is the law, not respect for the law. I don't "
12691 "care whether the rapist respects the law or not; I want to catch and "
12692 "incarcerate the rapist. But I do care whether my students respect the "
12693 "law. And I do care if the rules of law sow increasing disrespect because of "
12694 "the extreme of regulation they impose. Twenty million Americans have come "
12695 "of age since the Internet introduced this different idea of \"sharing.\" We "
12696 "need to be able to call these twenty million Americans \"citizens,\" not "
12700 #. type: Content of: <book><chapter><sect1><sect2><para>
12701 #: freeculture.xml:9744
12703 "When at least forty-three million citizens download content from the "
12704 "Internet, and when they use tools to combine that content in ways "
12705 "unauthorized by copyright holders, the first question we should be asking is "
12706 "not how best to involve the FBI. The first question should be whether this "
12707 "particular prohibition is really necessary in order to achieve the proper "
12708 "ends that copyright law serves. Is there another way to assure that artists "
12709 "get paid without transforming forty-three million Americans into felons? "
12710 "Does it make sense if there are other ways to assure that artists get paid "
12711 "without transforming America into a nation of felons?"
12714 #. type: Content of: <book><chapter><sect1><sect2><para>
12715 #: freeculture.xml:9756
12716 msgid "This abstract point can be made more clear with a particular example."
12720 #. type: Content of: <book><chapter><sect1><sect2><para>
12721 #: freeculture.xml:9759
12723 "We all own CDs. Many of us still own phonograph records. These pieces of "
12724 "plastic encode music that in a certain sense we have bought. The law "
12725 "protects our right to buy and sell that plastic: It is not a copyright "
12726 "infringement for me to sell all my classical records at a used record store "
12727 "and buy jazz records to replace them. That \"use\" of the recordings is "
12731 #. type: Content of: <book><chapter><sect1><sect2><para>
12732 #: freeculture.xml:9770
12734 "But as the MP3 craze has demonstrated, there is another use of phonograph "
12735 "records that is effectively free. Because these recordings were made without "
12736 "copy-protection technologies, I am \"free\" to copy, or \"rip,\" music from "
12737 "my records onto a computer hard disk. Indeed, Apple Corporation went so far "
12738 "as to suggest that \"freedom\" was a right: In a series of commercials, "
12739 "Apple endorsed the \"Rip, Mix, Burn\" capacities of digital technologies."
12742 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
12743 #: freeculture.xml:9778
12747 #. type: Content of: <book><chapter><sect1><sect2><para>
12748 #: freeculture.xml:9780
12750 "This \"use\" of my records is certainly valuable. I have begun a large "
12751 "process at home of ripping all of my and my wife's CDs, and storing them in "
12752 "one archive. Then, using Apple's iTunes, or a wonderful program called "
12753 "Andromeda, we can build different play lists of our music: Bach, Baroque, "
12754 "Love Songs, Love Songs of Significant Others—the potential is "
12755 "endless. And by reducing the costs of mixing play lists, these technologies "
12756 "help build a creativity with play lists that is itself independently "
12757 "valuable. Compilations of songs are creative and meaningful in their own "
12761 #. type: Content of: <book><chapter><sect1><sect2><para>
12762 #: freeculture.xml:9791
12764 "This use is enabled by unprotected media—either CDs or records. But "
12765 "unprotected media also enable file sharing. File sharing threatens (or so "
12766 "the content industry believes) the ability of creators to earn a fair return "
12767 "from their creativity. And thus, many are beginning to experiment with "
12768 "technologies to eliminate unprotected media. These technologies, for "
12769 "example, would enable CDs that could not be ripped. Or they might enable spy "
12770 "programs to identify ripped content on people's machines."
12774 #. type: Content of: <book><chapter><sect1><sect2><para>
12775 #: freeculture.xml:9801
12777 "If these technologies took off, then the building of large archives of your "
12778 "own music would become quite difficult. You might hang in hacker circles, "
12779 "and get technology to disable the technologies that protect the "
12780 "content. Trading in those technologies is illegal, but maybe that doesn't "
12781 "bother you much. In any case, for the vast majority of people, these "
12782 "protection technologies would effectively destroy the archiving use of "
12783 "CDs. The technology, in other words, would force us all back to the world "
12784 "where we either listened to music by manipulating pieces of plastic or were "
12785 "part of a massively complex \"digital rights management\" system."
12788 #. type: Content of: <book><chapter><sect1><sect2><para>
12789 #: freeculture.xml:9815
12791 "If the only way to assure that artists get paid were the elimination of the "
12792 "ability to freely move content, then these technologies to interfere with "
12793 "the freedom to move content would be justifiable. But what if there were "
12794 "another way to assure that artists are paid, without locking down any "
12795 "content? What if, in other words, a different system could assure "
12796 "compensation to artists while also preserving the freedom to move content "
12800 #. type: Content of: <book><chapter><sect1><sect2><para>
12801 #: freeculture.xml:9824
12803 "My point just now is not to prove that there is such a system. I offer a "
12804 "version of such a system in the last chapter of this book. For now, the only "
12805 "point is the relatively uncontroversial one: If a different system achieved "
12806 "the same legitimate objectives that the existing copyright system achieved, "
12807 "but left consumers and creators much more free, then we'd have a very good "
12808 "reason to pursue this alternative—namely, freedom. The choice, in "
12809 "other words, would not be between property and piracy; the choice would be "
12810 "between different property systems and the freedoms each allowed."
12813 #. type: Content of: <book><chapter><sect1><sect2><para>
12814 #: freeculture.xml:9835
12816 "I believe there is a way to assure that artists are paid without turning "
12817 "forty-three million Americans into felons. But the salient feature of this "
12818 "alternative is that it would lead to a very different market for producing "
12819 "and distributing creativity. The dominant few, who today control the vast "
12820 "majority of the distribution of content in the world, would no longer "
12821 "exercise this extreme of control. Rather, they would go the way of the "
12822 "horse-drawn buggy."
12825 #. type: Content of: <book><chapter><sect1><sect2><para>
12826 #: freeculture.xml:9844
12828 "Except that this generation's buggy manufacturers have already saddled "
12829 "Congress, and are riding the law to protect themselves against this new form "
12830 "of competition. For them the choice is between fortythree million Americans "
12831 "as criminals and their own survival."
12834 #. type: Content of: <book><chapter><sect1><sect2><para>
12835 #: freeculture.xml:9850
12837 "It is understandable why they choose as they do. It is not understandable "
12838 "why we as a democracy continue to choose as we do. Jack Valenti is charming; "
12839 "but not so charming as to justify giving up a tradition as deep and "
12840 "important as our tradition of free culture. There's one more aspect to this "
12841 "corruption that is particularly important to civil liberties, and follows "
12842 "directly from any war of prohibition. As Electronic Frontier Foundation "
12843 "attorney Fred von Lohmann describes, this is the \"collateral damage\" that "
12844 "\"arises whenever you turn a very large percentage of the population into "
12845 "criminals.\" This is the collateral damage to civil liberties generally. "
12846 "<placeholder type=\"indexterm\" id=\"0\"/>"
12849 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
12850 #: freeculture.xml:9869 freeculture.xml:9978
12851 msgid "von Lohmann, Fred"
12854 #. type: Content of: <book><chapter><sect1><sect2><para>
12855 #: freeculture.xml:9867
12857 "\"If you can treat someone as a putative lawbreaker,\" von Lohmann explains, "
12858 "<placeholder type=\"indexterm\" id=\"0\"/>"
12861 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
12862 #: freeculture.xml:9873
12864 "then all of a sudden a lot of basic civil liberty protections evaporate to "
12865 "one degree or another. . . . If you're a copyright infringer, how can you "
12866 "hope to have any privacy rights? If you're a copyright infringer, how can "
12867 "you hope to be secure against seizures of your computer? How can you hope to "
12868 "continue to receive Internet access? . . . Our sensibilities change as soon "
12869 "as we think, \"Oh, well, but that person's a criminal, a lawbreaker.\" Well, "
12870 "what this campaign against file sharing has done is turn a remarkable "
12871 "percentage of the American Internet-using population into \"lawbreakers.\""
12874 #. type: Content of: <book><chapter><sect1><sect2><para>
12875 #: freeculture.xml:9885
12877 "And the consequence of this transformation of the American public into "
12878 "criminals is that it becomes trivial, as a matter of due process, to "
12879 "effectively erase much of the privacy most would presume."
12882 #. type: Content of: <book><chapter><sect1><sect2><para>
12883 #: freeculture.xml:9890
12885 "Users of the Internet began to see this generally in 2003 as the RIAA "
12886 "launched its campaign to force Internet service providers to turn over the "
12887 "names of customers who the RIAA believed were violating copyright "
12888 "law. Verizon fought that demand and lost. With a simple request to a judge, "
12889 "and without any notice to the customer at all, the identity of an Internet "
12890 "user is revealed."
12894 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12895 #: freeculture.xml:9908
12897 "See Frank Ahrens, \"RIAA's Lawsuits Meet Surprised Targets; Single Mother in "
12898 "Calif., 12-Year-Old Girl in N.Y. Among Defendants,\" <citetitle>Washington "
12899 "Post</citetitle>, 10 September 2003, E1; Chris Cobbs, \"Worried Parents Pull "
12900 "Plug on File `Stealing'; With the Music Industry Cracking Down on File "
12901 "Swapping, Parents are Yanking Software from Home PCs to Avoid Being Sued,\" "
12902 "<citetitle>Orlando Sentinel Tribune</citetitle>, 30 August 2003, C1; "
12903 "Jefferson Graham, \"Recording Industry Sues Parents,\" <citetitle>USA "
12904 "Today</citetitle>, 15 September 2003, 4D; John Schwartz, \"She Says She's No "
12905 "Music Pirate. No Snoop Fan, Either,\" <citetitle>New York Times</citetitle>, "
12906 "25 September 2003, C1; Margo Varadi, \"Is Brianna a Criminal?\" "
12907 "<citetitle>Toronto Star</citetitle>, 18 September 2003, P7."
12910 #. type: Content of: <book><chapter><sect1><sect2><para>
12911 #: freeculture.xml:9899
12913 "The RIAA then expanded this campaign, by announcing a general strategy to "
12914 "sue individual users of the Internet who are alleged to have downloaded "
12915 "copyrighted music from file-sharing systems. But as we've seen, the "
12916 "potential damages from these suits are astronomical: If a family's computer "
12917 "is used to download a single CD's worth of music, the family could be liable "
12918 "for $2 million in damages. That didn't stop the RIAA from suing a number of "
12919 "these families, just as they had sued Jesse Jordan.<placeholder "
12920 "type=\"footnote\" id=\"0\"/>"
12924 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12925 #: freeculture.xml:9926
12927 "See \"Revealed: How RIAA Tracks Downloaders: Music Industry Discloses Some "
12928 "Methods Used,\" CNN.com, available at <ulink "
12929 "url=\"http://free-culture.cc/notes/\">link #47</ulink>."
12932 #. type: Content of: <book><chapter><sect1><sect2><para>
12933 #: freeculture.xml:9922
12935 "Even this understates the espionage that is being waged by the RIAA. A "
12936 "report from CNN late last summer described a strategy the RIAA had adopted "
12937 "to track Napster users.<placeholder type=\"footnote\" id=\"0\"/> Using a "
12938 "sophisticated hashing algorithm, the RIAA took what is in effect a "
12939 "fingerprint of every song in the Napster catalog. Any copy of one of those "
12940 "MP3s will have the same \"fingerprint.\""
12944 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12945 #: freeculture.xml:9947
12947 "See Jeff Adler, \"Cambridge: On Campus, Pirates Are Not Penitent,\" "
12948 "<citetitle>Boston Globe</citetitle>, 18 May 2003, City Weekly, 1; Frank "
12949 "Ahrens, \"Four Students Sued over Music Sites; Industry Group Targets File "
12950 "Sharing at Colleges,\" <citetitle>Washington Post</citetitle>, 4 April 2003, "
12951 "E1; Elizabeth Armstrong, \"Students `Rip, Mix, Burn' at Their Own Risk,\" "
12952 "<citetitle>Christian Science Monitor</citetitle>, 2 September 2003, 20; "
12953 "Robert Becker and Angela Rozas, \"Music Pirate Hunt Turns to Loyola; Two "
12954 "Students Names Are Handed Over; Lawsuit Possible,\" <citetitle>Chicago "
12955 "Tribune</citetitle>, 16 July 2003, 1C; Beth Cox, \"RIAA Trains Antipiracy "
12956 "Guns on Universities,\" <citetitle>Internet News</citetitle>, 30 January "
12957 "2003, available at <ulink url=\"http://free-culture.cc/notes/\">link "
12958 "#48</ulink>; Benny Evangelista, \"Download Warning 101: Freshman Orientation "
12959 "This Fall to Include Record Industry Warnings Against File Sharing,\" "
12960 "<citetitle>San Francisco Chronicle</citetitle>, 11 August 2003, E11; \"Raid, "
12961 "Letters Are Weapons at Universities,\" <citetitle>USA Today</citetitle>, 26 "
12962 "September 2000, 3D."
12965 #. type: Content of: <book><chapter><sect1><sect2><para>
12966 #: freeculture.xml:9935
12968 "So imagine the following not-implausible scenario: Imagine a friend gives a "
12969 "CD to your daughter—a collection of songs just like the cassettes you "
12970 "used to make as a kid. You don't know, and neither does your daughter, where "
12971 "these songs came from. But she copies these songs onto her computer. She "
12972 "then takes her computer to college and connects it to a college network, and "
12973 "if the college network is \"cooperating\" with the RIAA's espionage, and she "
12974 "hasn't properly protected her content from the network (do you know how to "
12975 "do that yourself ?), then the RIAA will be able to identify your daughter as "
12976 "a \"criminal.\" And under the rules that universities are beginning to "
12977 "deploy,<placeholder type=\"footnote\" id=\"0\"/> your daughter can lose the "
12978 "right to use the university's computer network. She can, in some cases, be "
12982 #. type: Content of: <book><chapter><sect1><sect2><para>
12983 #: freeculture.xml:9966
12985 "Now, of course, she'll have the right to defend herself. You can hire a "
12986 "lawyer for her (at $300 per hour, if you're lucky), and she can plead that "
12987 "she didn't know anything about the source of the songs or that they came "
12988 "from Napster. And it may well be that the university believes her. But the "
12989 "university might not believe her. It might treat this \"contraband\" as "
12990 "presumptive of guilt. And as any number of college students have already "
12991 "learned, our presumptions about innocence disappear in the middle of wars of "
12992 "prohibition. This war is no different. Says von Lohmann, <placeholder "
12993 "type=\"indexterm\" id=\"0\"/>"
12996 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
12997 #: freeculture.xml:9982
12999 "So when we're talking about numbers like forty to sixty million Americans "
13000 "that are essentially copyright infringers, you create a situation where the "
13001 "civil liberties of those people are very much in peril in a general "
13002 "matter. [I don't] think [there is any] analog where you could randomly "
13003 "choose any person off the street and be confident that they were committing "
13004 "an unlawful act that could put them on the hook for potential felony "
13005 "liability or hundreds of millions of dollars of civil liability. Certainly "
13006 "we all speed, but speeding isn't the kind of an act for which we routinely "
13007 "forfeit civil liberties. Some people use drugs, and I think that's the "
13008 "closest analog, [but] many have noted that the war against drugs has eroded "
13009 "all of our civil liberties because it's treated so many Americans as "
13010 "criminals. Well, I think it's fair to say that file sharing is an order of "
13011 "magnitude larger number of Americans than drug use. . . . If forty to sixty "
13012 "million Americans have become lawbreakers, then we're really on a slippery "
13013 "slope to lose a lot of civil liberties for all forty to sixty million of "
13017 #. type: Content of: <book><chapter><sect1><sect2><para>
13018 #: freeculture.xml:10002
13020 "When forty to sixty million Americans are considered \"criminals\" under the "
13021 "law, and when the law could achieve the same objective— securing "
13022 "rights to authors—without these millions being considered "
13023 "\"criminals,\" who is the villain? Americans or the law? Which is American, "
13024 "a constant war on our own people or a concerted effort through our democracy "
13025 "to change our law?"
13028 #. type: Content of: <book><chapter><title>
13029 #: freeculture.xml:10015
13033 #. type: Content of: <book><chapter><para>
13034 #: freeculture.xml:10019
13036 "So here's the picture: You're standing at the side of the road. Your car is "
13037 "on fire. You are angry and upset because in part you helped start the "
13038 "fire. Now you don't know how to put it out. Next to you is a bucket, filled "
13039 "with gasoline. Obviously, gasoline won't put the fire out."
13042 #. type: Content of: <book><chapter><para>
13043 #: freeculture.xml:10025
13045 "As you ponder the mess, someone else comes along. In a panic, she grabs the "
13046 "bucket. Before you have a chance to tell her to stop—or before she "
13047 "understands just why she should stop—the bucket is in the air. The "
13048 "gasoline is about to hit the blazing car. And the fire that gasoline will "
13049 "ignite is about to ignite everything around."
13052 #. type: Content of: <book><chapter><para>
13053 #: freeculture.xml:10033
13055 "A war about copyright rages all around—and we're all focusing on the "
13056 "wrong thing. No doubt, current technologies threaten existing businesses. "
13057 "No doubt they may threaten artists. But technologies change. The industry "
13058 "and technologists have plenty of ways to use technology to protect "
13059 "themselves against the current threats of the Internet. This is a fire that "
13060 "if let alone would burn itself out."
13064 #. type: Content of: <book><chapter><para>
13065 #: freeculture.xml:10042
13067 "Yet policy makers are not willing to leave this fire to itself. Primed with "
13068 "plenty of lobbyists' money, they are keen to intervene to eliminate the "
13069 "problem they perceive. But the problem they perceive is not the real threat "
13070 "this culture faces. For while we watch this small fire in the corner, there "
13071 "is a massive change in the way culture is made that is happening all around."
13074 #. type: Content of: <book><chapter><para>
13075 #: freeculture.xml:10050
13077 "Somehow we have to find a way to turn attention to this more important and "
13078 "fundamental issue. Somehow we have to find a way to avoid pouring gasoline "
13082 #. type: Content of: <book><chapter><para>
13083 #: freeculture.xml:10055
13085 "We have not found that way yet. Instead, we seem trapped in a simpler, "
13086 "binary view. However much many people push to frame this debate more "
13087 "broadly, it is the simple, binary view that remains. We rubberneck to look "
13088 "at the fire when we should be keeping our eyes on the road."
13091 #. type: Content of: <book><chapter><para>
13092 #: freeculture.xml:10061
13094 "This challenge has been my life these last few years. It has also been my "
13095 "failure. In the two chapters that follow, I describe one small brace of "
13096 "efforts, so far failed, to find a way to refocus this debate. We must "
13097 "understand these failures if we're to understand what success will require."
13100 #. type: Content of: <book><chapter><sect1><title>
13101 #: freeculture.xml:10070
13102 msgid "CHAPTER THIRTEEN: Eldred"
13105 #. type: Content of: <book><chapter><sect1><para>
13106 #: freeculture.xml:10072
13108 "In 1995, a father was frustrated that his daughters didn't seem to like "
13109 "Hawthorne. No doubt there was more than one such father, but at least one "
13110 "did something about it. Eric Eldred, a retired computer programmer living in "
13111 "New Hampshire, decided to put Hawthorne on the Web. An electronic version, "
13112 "Eldred thought, with links to pictures and explanatory text, would make this "
13113 "nineteenth-century author's work come alive."
13116 #. type: Content of: <book><chapter><sect1><para>
13117 #: freeculture.xml:10081
13119 "It didn't work—at least for his daughters. They didn't find Hawthorne "
13120 "any more interesting than before. But Eldred's experiment gave birth to a "
13121 "hobby, and his hobby begat a cause: Eldred would build a library of public "
13122 "domain works by scanning these works and making them available for free."
13126 #. type: Content of: <book><chapter><sect1><para>
13127 #: freeculture.xml:10088
13129 "Eldred's library was not simply a copy of certain public domain works, "
13130 "though even a copy would have been of great value to people across the world "
13131 "who can't get access to printed versions of these works. Instead, Eldred was "
13132 "producing derivative works from these public domain works. Just as Disney "
13133 "turned Grimm into stories more accessible to the twentieth century, Eldred "
13134 "transformed Hawthorne, and many others, into a form more "
13135 "accessible—technically accessible—today."
13138 #. type: Content of: <book><chapter><sect1><para>
13139 #: freeculture.xml:10099
13141 "Eldred's freedom to do this with Hawthorne's work grew from the same source "
13142 "as Disney's. Hawthorne's <citetitle>Scarlet Letter</citetitle> had passed "
13143 "into the public domain in 1907. It was free for anyone to take without the "
13144 "permission of the Hawthorne estate or anyone else. Some, such as Dover Press "
13145 "and Penguin Classics, take works from the public domain and produce printed "
13146 "editions, which they sell in bookstores across the country. Others, such as "
13147 "Disney, take these stories and turn them into animated cartoons, sometimes "
13148 "successfully (<citetitle>Cinderella</citetitle>), sometimes not "
13149 "(<citetitle>The Hunchback of Notre Dame</citetitle>, <citetitle>Treasure "
13150 "Planet</citetitle>). These are all commercial publications of public domain "
13155 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13156 #: freeculture.xml:10122
13158 "There's a parallel here with pornography that is a bit hard to describe, but "
13159 "it's a strong one. One phenomenon that the Internet created was a world of "
13160 "noncommercial pornographers—people who were distributing porn but were "
13161 "not making money directly or indirectly from that distribution. Such a "
13162 "class didn't exist before the Internet came into being because the costs of "
13163 "distributing porn were so high. Yet this new class of distributors got "
13164 "special attention in the Supreme Court, when the Court struck down the "
13165 "Communications Decency Act of 1996. It was partly because of the burden on "
13166 "noncommercial speakers that the statute was found to exceed Congress's "
13167 "power. The same point could have been made about noncommercial publishers "
13168 "after the advent of the Internet. The Eric Eldreds of the world before the "
13169 "Internet were extremely few. Yet one would think it at least as important to "
13170 "protect the Eldreds of the world as to protect noncommercial pornographers."
13173 #. type: Content of: <book><chapter><sect1><para>
13174 #: freeculture.xml:10111
13176 "The Internet created the possibility of noncommercial publications of public "
13177 "domain works. Eldred's is just one example. There are literally thousands of "
13178 "others. Hundreds of thousands from across the world have discovered this "
13179 "platform of expression and now use it to share works that are, by law, free "
13180 "for the taking. This has produced what we might call the \"noncommercial "
13181 "publishing industry,\" which before the Internet was limited to people with "
13182 "large egos or with political or social causes. But with the Internet, it "
13183 "includes a wide range of individuals and groups dedicated to spreading "
13184 "culture generally.<placeholder type=\"footnote\" id=\"0\"/>"
13187 #. type: Content of: <book><chapter><sect1><para>
13188 #: freeculture.xml:10139
13190 "As I said, Eldred lives in New Hampshire. In 1998, Robert Frost's collection "
13191 "of poems <citetitle>New Hampshire</citetitle> was slated to pass into the "
13192 "public domain. Eldred wanted to post that collection in his free public "
13193 "library. But Congress got in the way. As I described in chapter 10, in "
13194 "1998, for the eleventh time in forty years, Congress extended the terms of "
13195 "existing copyrights—this time by twenty years. Eldred would not be "
13196 "free to add any works more recent than 1923 to his collection until 2019. "
13197 "Indeed, no copyrighted work would pass into the public domain until that "
13198 "year (and not even then, if Congress extends the term again). By contrast, "
13199 "in the same period, more than 1 million patents will pass into the public "
13204 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13205 #: freeculture.xml:10159
13207 "The full text is: \"Sonny [Bono] wanted the term of copyright protection to "
13208 "last forever. I am informed by staff that such a change would violate the "
13209 "Constitution. I invite all of you to work with me to strengthen our "
13210 "copyright laws in all of the ways available to us. As you know, there is "
13211 "also Jack Valenti's proposal for a term to last forever less one "
13212 "day. Perhaps the Committee may look at that next Congress,\" 144 "
13213 "Cong. Rec. H9946, 9951-2 (October 7, 1998)."
13216 #. type: Content of: <book><chapter><sect1><para>
13217 #: freeculture.xml:10154
13219 "This was the Sonny Bono Copyright Term Extension Act (CTEA), enacted in "
13220 "memory of the congressman and former musician Sonny Bono, who, his widow, "
13221 "Mary Bono, says, believed that \"copyrights should be forever.\"<placeholder "
13222 "type=\"footnote\" id=\"0\"/>"
13225 #. type: Content of: <book><chapter><sect1><para>
13226 #: freeculture.xml:10170
13228 "Eldred decided to fight this law. He first resolved to fight it through "
13229 "civil disobedience. In a series of interviews, Eldred announced that he "
13230 "would publish as planned, CTEA notwithstanding. But because of a second law "
13231 "passed in 1998, the NET (No Electronic Theft) Act, his act of publishing "
13232 "would make Eldred a felon—whether or not anyone complained. This was a "
13233 "dangerous strategy for a disabled programmer to undertake."
13236 #. type: Content of: <book><chapter><sect1><para>
13237 #: freeculture.xml:10179
13239 "It was here that I became involved in Eldred's battle. I was a "
13240 "constitutional scholar whose first passion was constitutional "
13241 "interpretation. And though constitutional law courses never focus upon the "
13242 "Progress Clause of the Constitution, it had always struck me as importantly "
13243 "different. As you know, the Constitution says,"
13246 #. type: Content of: <book><chapter><sect1><blockquote><para>
13247 #: freeculture.xml:10190
13249 "Congress has the power to promote the Progress of Science . . . by securing "
13250 "for limited Times to Authors . . . exclusive Right to their "
13251 ". . . Writings. . . ."
13254 #. type: Content of: <book><chapter><sect1><para>
13255 #: freeculture.xml:10196
13257 "As I've described, this clause is unique within the power-granting clause of "
13258 "Article I, section 8 of our Constitution. Every other clause granting power "
13259 "to Congress simply says Congress has the power to do something—for "
13260 "example, to regulate \"commerce among the several states\" or \"declare "
13261 "War.\" But here, the \"something\" is something quite specific—to "
13262 "\"promote . . . Progress\"—through means that are also specific— "
13263 "by \"securing\" \"exclusive Rights\" (i.e., copyrights) \"for limited "
13267 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
13268 #: freeculture.xml:10215 freeculture.xml:11657
13269 msgid "Jaszi, Peter"
13272 #. type: Content of: <book><chapter><sect1><para>
13273 #: freeculture.xml:10206
13275 "In the past forty years, Congress has gotten into the practice of extending "
13276 "existing terms of copyright protection. What puzzled me about this was, if "
13277 "Congress has the power to extend existing terms, then the Constitution's "
13278 "requirement that terms be \"limited\" will have no practical effect. If "
13279 "every time a copyright is about to expire, Congress has the power to extend "
13280 "its term, then Congress can achieve what the Constitution plainly "
13281 "forbids—perpetual terms \"on the installment plan,\" as Professor "
13282 "Peter Jaszi so nicely put it. <placeholder type=\"indexterm\" id=\"0\"/>"
13285 #. type: Content of: <book><chapter><sect1><para>
13286 #: freeculture.xml:10218
13288 "As an academic, my first response was to hit the books. I remember sitting "
13289 "late at the office, scouring on-line databases for any serious consideration "
13290 "of the question. No one had ever challenged Congress's practice of extending "
13291 "existing terms. That failure may in part be why Congress seemed so "
13292 "untroubled in its habit. That, and the fact that the practice had become so "
13293 "lucrative for Congress. Congress knows that copyright owners will be willing "
13294 "to pay a great deal of money to see their copyright terms extended. And so "
13295 "Congress is quite happy to keep this gravy train going."
13298 #. type: Content of: <book><chapter><sect1><para>
13299 #: freeculture.xml:10229
13301 "For this is the core of the corruption in our present system of "
13302 "government. \"Corruption\" not in the sense that representatives are "
13303 "bribed. Rather, \"corruption\" in the sense that the system induces the "
13304 "beneficiaries of Congress's acts to raise and give money to Congress to "
13305 "induce it to act. There's only so much time; there's only so much Congress "
13306 "can do. Why not limit its actions to those things it must do—and those "
13307 "things that pay? Extending copyright terms pays."
13310 #. type: Content of: <book><chapter><sect1><para>
13311 #: freeculture.xml:10238
13313 "If that's not obvious to you, consider the following: Say you're one of the "
13314 "very few lucky copyright owners whose copyright continues to make money one "
13315 "hundred years after it was created. The Estate of Robert Frost is a good "
13316 "example. Frost died in 1963. His poetry continues to be extraordinarily "
13317 "valuable. Thus the Robert Frost estate benefits greatly from any extension "
13318 "of copyright, since no publisher would pay the estate any money if the poems "
13319 "Frost wrote could be published by anyone for free."
13322 #. type: Content of: <book><chapter><sect1><para>
13323 #: freeculture.xml:10248
13325 "So imagine the Robert Frost estate is earning $100,000 a year from three of "
13326 "Frost's poems. And imagine the copyright for those poems is about to "
13327 "expire. You sit on the board of the Robert Frost estate. Your financial "
13328 "adviser comes to your board meeting with a very grim report:"
13332 #. type: Content of: <book><chapter><sect1><para>
13333 #: freeculture.xml:10255
13335 "\"Next year,\" the adviser announces, \"our copyrights in works A, B, and C "
13336 "will expire. That means that after next year, we will no longer be receiving "
13337 "the annual royalty check of $100,000 from the publishers of those works."
13340 #. type: Content of: <book><chapter><sect1><para>
13341 #: freeculture.xml:10263
13343 "\"There's a proposal in Congress, however,\" she continues, \"that could "
13344 "change this. A few congressmen are floating a bill to extend the terms of "
13345 "copyright by twenty years. That bill would be extraordinarily valuable to "
13346 "us. So we should hope this bill passes.\""
13349 #. type: Content of: <book><chapter><sect1><para>
13350 #: freeculture.xml:10269
13352 "\"Hope?\" a fellow board member says. \"Can't we be doing something about "
13356 #. type: Content of: <book><chapter><sect1><para>
13357 #: freeculture.xml:10273
13359 "\"Well, obviously, yes,\" the adviser responds. \"We could contribute to the "
13360 "campaigns of a number of representatives to try to assure that they support "
13364 #. type: Content of: <book><chapter><sect1><para>
13365 #: freeculture.xml:10278
13367 "You hate politics. You hate contributing to campaigns. So you want to know "
13368 "whether this disgusting practice is worth it. \"How much would we get if "
13369 "this extension were passed?\" you ask the adviser. \"How much is it worth?\""
13372 #. type: Content of: <book><chapter><sect1><para>
13373 #: freeculture.xml:10284
13375 "\"Well,\" the adviser says, \"if you're confident that you will continue to "
13376 "get at least $100,000 a year from these copyrights, and you use the "
13377 "`discount rate' that we use to evaluate estate investments (6 percent), then "
13378 "this law would be worth $1,146,000 to the estate.\""
13381 #. type: Content of: <book><chapter><sect1><para>
13382 #: freeculture.xml:10290
13384 "You're a bit shocked by the number, but you quickly come to the correct "
13388 #. type: Content of: <book><chapter><sect1><para>
13389 #: freeculture.xml:10294
13391 "\"So you're saying it would be worth it for us to pay more than $1,000,000 "
13392 "in campaign contributions if we were confident those contributions would "
13393 "assure that the bill was passed?\""
13396 #. type: Content of: <book><chapter><sect1><para>
13397 #: freeculture.xml:10300
13399 "\"Absolutely,\" the adviser responds. \"It is worth it to you to contribute "
13400 "up to the `present value' of the income you expect from these "
13401 "copyrights. Which for us means over $1,000,000.\""
13405 #. type: Content of: <book><chapter><sect1><para>
13406 #: freeculture.xml:10306
13408 "You quickly get the point—you as the member of the board and, I trust, "
13409 "you the reader. Each time copyrights are about to expire, every beneficiary "
13410 "in the position of the Robert Frost estate faces the same choice: If they "
13411 "can contribute to get a law passed to extend copyrights, they will benefit "
13412 "greatly from that extension. And so each time copyrights are about to "
13413 "expire, there is a massive amount of lobbying to get the copyright term "
13417 #. type: Content of: <book><chapter><sect1><para>
13418 #: freeculture.xml:10317
13420 "Thus a congressional perpetual motion machine: So long as legislation can be "
13421 "bought (albeit indirectly), there will be all the incentive in the world to "
13422 "buy further extensions of copyright."
13426 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13427 #: freeculture.xml:10329
13429 "Associated Press, \"Disney Lobbying for Copyright Extension No Mickey Mouse "
13430 "Effort; Congress OKs Bill Granting Creators 20 More Years,\" "
13431 "<citetitle>Chicago Tribune</citetitle>, 17 October 1998, 22."
13435 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13436 #: freeculture.xml:10336
13438 "See Nick Brown, \"Fair Use No More?: Copyright in the Information Age,\" "
13439 "available at <ulink url=\"http://free-culture.cc/notes/\">link #49</ulink>."
13443 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13444 #: freeculture.xml:10344
13446 "Alan K. Ota, \"Disney in Washington: The Mouse That Roars,\" "
13447 "<citetitle>Congressional Quarterly This Week</citetitle>, 8 August 1990, "
13448 "available at <ulink url=\"http://free-culture.cc/notes/\">link #50</ulink>."
13451 #. type: Content of: <book><chapter><sect1><para>
13452 #: freeculture.xml:10322
13454 "In the lobbying that led to the passage of the Sonny Bono Copyright Term "
13455 "Extension Act, this \"theory\" about incentives was proved real. Ten of the "
13456 "thirteen original sponsors of the act in the House received the maximum "
13457 "contribution from Disney's political action committee; in the Senate, eight "
13458 "of the twelve sponsors received contributions.<placeholder type=\"footnote\" "
13459 "id=\"0\"/> The RIAA and the MPAA are estimated to have spent over $1.5 "
13460 "million lobbying in the 1998 election cycle. They paid out more than "
13461 "$200,000 in campaign contributions.<placeholder type=\"footnote\" id=\"1\"/> "
13462 "Disney is estimated to have contributed more than $800,000 to reelection "
13463 "campaigns in the cycle.<placeholder type=\"footnote\" id=\"2\"/>"
13466 #. type: Content of: <book><chapter><sect1><para>
13467 #: freeculture.xml:10351
13469 "Constitutional law is not oblivious to the obvious. Or at least, it need not "
13470 "be. So when I was considering Eldred's complaint, this reality about the "
13471 "never-ending incentives to increase the copyright term was central to my "
13472 "thinking. In my view, a pragmatic court committed to interpreting and "
13473 "applying the Constitution of our framers would see that if Congress has the "
13474 "power to extend existing terms, then there would be no effective "
13475 "constitutional requirement that terms be \"limited.\" If they could extend "
13476 "it once, they would extend it again and again and again."
13480 #. type: Content of: <book><chapter><sect1><para>
13481 #: freeculture.xml:10364
13483 "It was also my judgment that <emphasis>this</emphasis> Supreme Court would "
13484 "not allow Congress to extend existing terms. As anyone close to the Supreme "
13485 "Court's work knows, this Court has increasingly restricted the power of "
13486 "Congress when it has viewed Congress's actions as exceeding the power "
13487 "granted to it by the Constitution. Among constitutional scholars, the most "
13488 "famous example of this trend was the Supreme Court's decision in 1995 to "
13489 "strike down a law that banned the possession of guns near schools."
13492 #. type: Content of: <book><chapter><sect1><para>
13493 #: freeculture.xml:10377
13495 "Since 1937, the Supreme Court had interpreted Congress's granted powers very "
13496 "broadly; so, while the Constitution grants Congress the power to regulate "
13497 "only \"commerce among the several states\" (aka \"interstate commerce\"), "
13498 "the Supreme Court had interpreted that power to include the power to "
13499 "regulate any activity that merely affected interstate commerce."
13502 #. type: Content of: <book><chapter><sect1><para>
13503 #: freeculture.xml:10387
13505 "As the economy grew, this standard increasingly meant that there was no "
13506 "limit to Congress's power to regulate, since just about every activity, when "
13507 "considered on a national scale, affects interstate commerce. A Constitution "
13508 "designed to limit Congress's power was instead interpreted to impose no "
13512 #. type: Content of: <book><chapter><sect1><para>
13513 #: freeculture.xml:10394
13515 "The Supreme Court, under Chief Justice Rehnquist's command, changed that in "
13516 "<citetitle>United States</citetitle> v. <citetitle>Lopez</citetitle>. The "
13517 "government had argued that possessing guns near schools affected interstate "
13518 "commerce. Guns near schools increase crime, crime lowers property values, "
13519 "and so on. In the oral argument, the Chief Justice asked the government "
13520 "whether there was any activity that would not affect interstate commerce "
13521 "under the reasoning the government advanced. The government said there was "
13522 "not; if Congress says an activity affects interstate commerce, then that "
13523 "activity affects interstate commerce. The Supreme Court, the government "
13524 "said, was not in the position to second-guess Congress."
13528 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13529 #: freeculture.xml:10409
13531 "<citetitle>United States</citetitle> v. <citetitle>Lopez</citetitle>, 514 "
13532 "U.S. 549, 564 (1995)."
13536 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13537 #: freeculture.xml:10416
13539 "<citetitle>United States</citetitle> v. <citetitle>Morrison</citetitle>, 529 "
13543 #. type: Content of: <book><chapter><sect1><para>
13544 #: freeculture.xml:10407
13546 "\"We pause to consider the implications of the government's arguments,\" the "
13547 "Chief Justice wrote.<placeholder type=\"footnote\" id=\"0\"/> If anything "
13548 "Congress says is interstate commerce must therefore be considered interstate "
13549 "commerce, then there would be no limit to Congress's power. The decision in "
13550 "<citetitle>Lopez</citetitle> was reaffirmed five years later in "
13551 "<citetitle>United States</citetitle> "
13552 "v. <citetitle>Morrison</citetitle>.<placeholder type=\"footnote\" id=\"1\"/>"
13556 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13557 #: freeculture.xml:10423
13559 "If it is a principle about enumerated powers, then the principle carries "
13560 "from one enumerated power to another. The animating point in the context of "
13561 "the Commerce Clause was that the interpretation offered by the government "
13562 "would allow the government unending power to regulate commerce—the "
13563 "limitation to interstate commerce notwithstanding. The same point is true in "
13564 "the context of the Copyright Clause. Here, too, the government's "
13565 "interpretation would allow the government unending power to regulate "
13566 "copyrights—the limitation to \"limited times\" notwithstanding."
13570 #. type: Content of: <book><chapter><sect1><para>
13571 #: freeculture.xml:10420
13573 "If a principle were at work here, then it should apply to the Progress "
13574 "Clause as much as the Commerce Clause.<placeholder type=\"footnote\" "
13575 "id=\"0\"/> And if it is applied to the Progress Clause, the principle should "
13576 "yield the conclusion that Congress can't extend an existing term. If "
13577 "Congress could extend an existing term, then there would be no \"stopping "
13578 "point\" to Congress's power over terms, though the Constitution expressly "
13579 "states that there is such a limit. Thus, the same principle applied to the "
13580 "power to grant copyrights should entail that Congress is not allowed to "
13581 "extend the term of existing copyrights."
13584 #. type: Content of: <book><chapter><sect1><para>
13585 #: freeculture.xml:10444
13587 "<emphasis>If</emphasis>, that is, the principle announced in "
13588 "<citetitle>Lopez</citetitle> stood for a principle. Many believed the "
13589 "decision in <citetitle>Lopez</citetitle> stood for politics—a "
13590 "conservative Supreme Court, which believed in states' rights, using its "
13591 "power over Congress to advance its own personal political preferences. But I "
13592 "rejected that view of the Supreme Court's decision. Indeed, shortly after "
13593 "the decision, I wrote an article demonstrating the \"fidelity\" in such an "
13594 "interpretation of the Constitution. The idea that the Supreme Court decides "
13595 "cases based upon its politics struck me as extraordinarily boring. I was "
13596 "not going to devote my life to teaching constitutional law if these nine "
13597 "Justices were going to be petty politicians."
13600 #. type: Content of: <book><chapter><sect1><para>
13601 #: freeculture.xml:10457
13603 "Now let's pause for a moment to make sure we understand what the argument in "
13604 "<citetitle>Eldred</citetitle> was not about. By insisting on the "
13605 "Constitution's limits to copyright, obviously Eldred was not endorsing "
13606 "piracy. Indeed, in an obvious sense, he was fighting a kind of "
13607 "piracy—piracy of the public domain. When Robert Frost wrote his work "
13608 "and when Walt Disney created Mickey Mouse, the maximum copyright term was "
13609 "just fifty-six years. Because of interim changes, Frost and Disney had "
13610 "already enjoyed a seventy-five-year monopoly for their work. They had gotten "
13611 "the benefit of the bargain that the Constitution envisions: In exchange for "
13612 "a monopoly protected for fifty-six years, they created new work. But now "
13613 "these entities were using their power—expressed through the power of "
13614 "lobbyists' money—to get another twenty-year dollop of monopoly. That "
13615 "twenty-year dollop would be taken from the public domain. Eric Eldred was "
13616 "fighting a piracy that affects us all."
13620 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13621 #: freeculture.xml:10480
13623 "Brief of the Nashville Songwriters Association, "
13624 "<citetitle>Eldred</citetitle> v. <citetitle>Ashcroft</citetitle>, 537 U.S. "
13625 "186 (2003) (No. 01-618), n.10, available at <ulink "
13626 "url=\"http://free-culture.cc/notes/\">link #51</ulink>."
13629 #. type: Content of: <book><chapter><sect1><para>
13630 #: freeculture.xml:10474
13632 "Some people view the public domain with contempt. In their brief before the "
13633 "Supreme Court, the Nashville Songwriters Association wrote that the public "
13634 "domain is nothing more than \"legal piracy.\"<placeholder type=\"footnote\" "
13635 "id=\"0\"/> But it is not piracy when the law allows it; and in our "
13636 "constitutional system, our law requires it. Some may not like the "
13637 "Constitution's requirements, but that doesn't make the Constitution a "
13638 "pirate's charter."
13641 #. type: Content of: <book><chapter><sect1><para>
13642 #: freeculture.xml:10490
13644 "As we've seen, our constitutional system requires limits on copyright as a "
13645 "way to assure that copyright holders do not too heavily influence the "
13646 "development and distribution of our culture. Yet, as Eric Eldred discovered, "
13647 "we have set up a system that assures that copyright terms will be repeatedly "
13648 "extended, and extended, and extended. We have created the perfect storm for "
13649 "the public domain. Copyrights have not expired, and will not expire, so long "
13650 "as Congress is free to be bought to extend them again."
13653 #. type: Content of: <book><chapter><sect1><para>
13654 #: freeculture.xml:10502
13656 "It is valuable copyrights that are responsible for terms being extended. "
13657 "Mickey Mouse and \"Rhapsody in Blue.\" These works are too valuable for "
13658 "copyright owners to ignore. But the real harm to our society from copyright "
13659 "extensions is not that Mickey Mouse remains Disney's. Forget Mickey "
13660 "Mouse. Forget Robert Frost. Forget all the works from the 1920s and 1930s "
13661 "that have continuing commercial value. The real harm of term extension comes "
13662 "not from these famous works. The real harm is to the works that are not "
13663 "famous, not commercially exploited, and no longer available as a result."
13667 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13668 #: freeculture.xml:10523
13670 "The figure of 2 percent is an extrapolation from the study by the "
13671 "Congressional Research Service, in light of the estimated renewal "
13672 "ranges. See Brief of Petitioners, <citetitle>Eldred</citetitle> "
13673 "v. <citetitle>Ashcroft</citetitle>, 7, available at <ulink "
13674 "url=\"http://free-culture.cc/notes/\">link #52</ulink>."
13677 #. type: Content of: <book><chapter><sect1><para>
13678 #: freeculture.xml:10517
13680 "If you look at the work created in the first twenty years (1923 to 1942) "
13681 "affected by the Sonny Bono Copyright Term Extension Act, 2 percent of that "
13682 "work has any continuing commercial value. It was the copyright holders for "
13683 "that 2 percent who pushed the CTEA through. But the law and its effect were "
13684 "not limited to that 2 percent. The law extended the terms of copyright "
13685 "generally.<placeholder type=\"footnote\" id=\"0\"/>"
13689 #. type: Content of: <book><chapter><sect1><para>
13690 #: freeculture.xml:10532
13692 "Think practically about the consequence of this extension—practically, "
13693 "as a businessperson, and not as a lawyer eager for more legal work. In 1930, "
13694 "10,047 books were published. In 2000, 174 of those books were still in "
13695 "print. Let's say you were Brewster Kahle, and you wanted to make available "
13696 "to the world in your iArchive project the remaining 9,873. What would you "
13700 #. type: Content of: <book><chapter><sect1><para>
13701 #: freeculture.xml:10544
13703 "Well, first, you'd have to determine which of the 9,873 books were still "
13704 "under copyright. That requires going to a library (these data are not "
13705 "on-line) and paging through tomes of books, cross-checking the titles and "
13706 "authors of the 9,873 books with the copyright registration and renewal "
13707 "records for works published in 1930. That will produce a list of books still "
13711 #. type: Content of: <book><chapter><sect1><para>
13712 #: freeculture.xml:10552
13714 "Then for the books still under copyright, you would need to locate the "
13715 "current copyright owners. How would you do that?"
13718 #. type: Content of: <book><chapter><sect1><para>
13719 #: freeculture.xml:10556
13721 "Most people think that there must be a list of these copyright owners "
13722 "somewhere. Practical people think this way. How could there be thousands and "
13723 "thousands of government monopolies without there being at least a list?"
13726 #. type: Content of: <book><chapter><sect1><para>
13727 #: freeculture.xml:10563
13729 "But there is no list. There may be a name from 1930, and then in 1959, of "
13730 "the person who registered the copyright. But just think practically about "
13731 "how impossibly difficult it would be to track down thousands of such "
13732 "records—especially since the person who registered is not necessarily "
13733 "the current owner. And we're just talking about 1930!"
13736 #. type: Content of: <book><chapter><sect1><para>
13737 #: freeculture.xml:10572
13739 "\"But there isn't a list of who owns property generally,\" the apologists "
13740 "for the system respond. \"Why should there be a list of copyright owners?\""
13743 #. type: Content of: <book><chapter><sect1><para>
13744 #: freeculture.xml:10577
13746 "Well, actually, if you think about it, there <emphasis>are</emphasis> plenty "
13747 "of lists of who owns what property. Think about deeds on houses, or titles "
13748 "to cars. And where there isn't a list, the code of real space is pretty "
13749 "good at suggesting who the owner of a bit of property is. (A swing set in "
13750 "your backyard is probably yours.) So formally or informally, we have a "
13751 "pretty good way to know who owns what tangible property."
13755 #. type: Content of: <book><chapter><sect1><para>
13756 #: freeculture.xml:10586
13758 "So: You walk down a street and see a house. You can know who owns the house "
13759 "by looking it up in the courthouse registry. If you see a car, there is "
13760 "ordinarily a license plate that will link the owner to the car. If you see a "
13761 "bunch of children's toys sitting on the front lawn of a house, it's fairly "
13762 "easy to determine who owns the toys. And if you happen to see a baseball "
13763 "lying in a gutter on the side of the road, look around for a second for some "
13764 "kids playing ball. If you don't see any kids, then okay: Here's a bit of "
13765 "property whose owner we can't easily determine. It is the exception that "
13766 "proves the rule: that we ordinarily know quite well who owns what property."
13769 #. type: Content of: <book><chapter><sect1><para>
13770 #: freeculture.xml:10601
13772 "Compare this story to intangible property. You go into a library. The "
13773 "library owns the books. But who owns the copyrights? As I've already "
13774 "described, there's no list of copyright owners. There are authors' names, of "
13775 "course, but their copyrights could have been assigned, or passed down in an "
13776 "estate like Grandma's old jewelry. To know who owns what, you would have to "
13777 "hire a private detective. The bottom line: The owner cannot easily be "
13778 "located. And in a regime like ours, in which it is a felony to use such "
13779 "property without the property owner's permission, the property isn't going "
13783 #. type: Content of: <book><chapter><sect1><para>
13784 #: freeculture.xml:10613
13786 "The consequence with respect to old books is that they won't be digitized, "
13787 "and hence will simply rot away on shelves. But the consequence for other "
13788 "creative works is much more dire."
13791 #. type: Content of: <book><chapter><sect1><indexterm><primary>
13792 #: freeculture.xml:10618
13793 msgid "Agee, Michael"
13797 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13798 #: freeculture.xml:10631
13800 "See David G. Savage, \"High Court Scene of Showdown on Copyright Law,\" "
13801 "<citetitle>Los Angeles Times</citetitle>, 6 October 2002; David Streitfeld, "
13802 "\"Classic Movies, Songs, Books at Stake; Supreme Court Hears Arguments Today "
13803 "on Striking Down Copyright Extension,\" <citetitle>Orlando Sentinel "
13804 "Tribune</citetitle>, 9 October 2002."
13807 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
13808 #: freeculture.xml:10637
13809 msgid "Lucky Dog, The"
13812 #. type: Content of: <book><chapter><sect1><para>
13813 #: freeculture.xml:10620
13815 "Consider the story of Michael Agee, chairman of Hal Roach Studios, which "
13816 "owns the copyrights for the Laurel and Hardy films. Agee is a direct "
13817 "beneficiary of the Bono Act. The Laurel and Hardy films were made between "
13818 "1921 and 1951. Only one of these films, <citetitle>The Lucky "
13819 "Dog</citetitle>, is currently out of copyright. But for the CTEA, films made "
13820 "after 1923 would have begun entering the public domain. Because Agee "
13821 "controls the exclusive rights for these popular films, he makes a great deal "
13822 "of money. According to one estimate, \"Roach has sold about 60,000 "
13823 "videocassettes and 50,000 DVDs of the duo's silent films.\"<placeholder "
13824 "type=\"footnote\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
13827 #. type: Content of: <book><chapter><sect1><para>
13828 #: freeculture.xml:10640
13830 "Yet Agee opposed the CTEA. His reasons demonstrate a rare virtue in this "
13831 "culture: selflessness. He argued in a brief before the Supreme Court that "
13832 "the Sonny Bono Copyright Term Extension Act will, if left standing, destroy "
13833 "a whole generation of American film."
13837 #. type: Content of: <book><chapter><sect1><para>
13838 #: freeculture.xml:10646
13840 "His argument is straightforward. A tiny fraction of this work has any "
13841 "continuing commercial value. The rest—to the extent it survives at "
13842 "all—sits in vaults gathering dust. It may be that some of this work "
13843 "not now commercially valuable will be deemed to be valuable by the owners of "
13844 "the vaults. For this to occur, however, the commercial benefit from the work "
13845 "must exceed the costs of making the work available for distribution."
13849 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13850 #: freeculture.xml:10664
13852 "Brief of Hal Roach Studios and Michael Agee as Amicus Curiae Supporting the "
13853 "Petitoners, <citetitle>Eldred</citetitle> "
13854 "v. <citetitle>Ashcroft</citetitle>, 537 U.S. 186 (2003) (No. 01- 618), "
13855 "12. See also Brief of Amicus Curiae filed on behalf of Petitioners by the "
13856 "Internet Archive, <citetitle>Eldred</citetitle> "
13857 "v. <citetitle>Ashcroft</citetitle>, available at <ulink "
13858 "url=\"http://free-culture.cc/notes/\">link #53</ulink>."
13861 #. type: Content of: <book><chapter><sect1><para>
13862 #: freeculture.xml:10657
13864 "We can't know the benefits, but we do know a lot about the costs. For most "
13865 "of the history of film, the costs of restoring film were very high; digital "
13866 "technology has lowered these costs substantially. While it cost more than "
13867 "$10,000 to restore a ninety-minute black-and-white film in 1993, it can now "
13868 "cost as little as $100 to digitize one hour of mm film.<placeholder "
13869 "type=\"footnote\" id=\"0\"/>"
13872 #. type: Content of: <book><chapter><sect1><para>
13873 #: freeculture.xml:10674
13875 "Restoration technology is not the only cost, nor the most important. "
13876 "Lawyers, too, are a cost, and increasingly, a very important one. In "
13877 "addition to preserving the film, a distributor needs to secure the rights. "
13878 "And to secure the rights for a film that is under copyright, you need to "
13879 "locate the copyright owner."
13882 #. type: Content of: <book><chapter><sect1><para>
13883 #: freeculture.xml:10682
13885 "Or more accurately, <emphasis>owners</emphasis>. As we've seen, there isn't "
13886 "only a single copyright associated with a film; there are many. There isn't "
13887 "a single person whom you can contact about those copyrights; there are as "
13888 "many as can hold the rights, which turns out to be an extremely large "
13889 "number. Thus the costs of clearing the rights to these films is "
13890 "exceptionally high."
13893 #. type: Content of: <book><chapter><sect1><para>
13894 #: freeculture.xml:10690
13896 "\"But can't you just restore the film, distribute it, and then pay the "
13897 "copyright owner when she shows up?\" Sure, if you want to commit a "
13898 "felony. And even if you're not worried about committing a felony, when she "
13899 "does show up, she'll have the right to sue you for all the profits you have "
13900 "made. So, if you're successful, you can be fairly confident you'll be "
13901 "getting a call from someone's lawyer. And if you're not successful, you "
13902 "won't make enough to cover the costs of your own lawyer. Either way, you "
13903 "have to talk to a lawyer. And as is too often the case, saying you have to "
13904 "talk to a lawyer is the same as saying you won't make any money."
13908 #. type: Content of: <book><chapter><sect1><para>
13909 #: freeculture.xml:10701
13911 "For some films, the benefit of releasing the film may well exceed these "
13912 "costs. But for the vast majority of them, there is no way the benefit would "
13913 "outweigh the legal costs. Thus, for the vast majority of old films, Agee "
13914 "argued, the film will not be restored and distributed until the copyright "
13918 #. type: Content of: <book><chapter><sect1><para>
13919 #: freeculture.xml:10711
13921 "But by the time the copyright for these films expires, the film will have "
13922 "expired. These films were produced on nitrate-based stock, and nitrate stock "
13923 "dissolves over time. They will be gone, and the metal canisters in which "
13924 "they are now stored will be filled with nothing more than dust."
13927 #. type: Content of: <book><chapter><sect1><para>
13928 #: freeculture.xml:10719
13930 "Of all the creative work produced by humans anywhere, a tiny fraction has "
13931 "continuing commercial value. For that tiny fraction, the copyright is a "
13932 "crucially important legal device. For that tiny fraction, the copyright "
13933 "creates incentives to produce and distribute the creative work. For that "
13934 "tiny fraction, the copyright acts as an \"engine of free expression.\""
13937 #. type: Content of: <book><chapter><sect1><para>
13938 #: freeculture.xml:10728
13940 "But even for that tiny fraction, the actual time during which the creative "
13941 "work has a commercial life is extremely short. As I've indicated, most books "
13942 "go out of print within one year. The same is true of music and "
13943 "film. Commercial culture is sharklike. It must keep moving. And when a "
13944 "creative work falls out of favor with the commercial distributors, the "
13945 "commercial life ends."
13948 #. type: Content of: <book><chapter><sect1><para>
13949 #: freeculture.xml:10738
13951 "Yet that doesn't mean the life of the creative work ends. We don't keep "
13952 "libraries of books in order to compete with Barnes & Noble, and we don't "
13953 "have archives of films because we expect people to choose between spending "
13954 "Friday night watching new movies and spending Friday night watching a 1930 "
13955 "news documentary. The noncommercial life of culture is important and "
13956 "valuable—for entertainment but also, and more importantly, for "
13957 "knowledge. To understand who we are, and where we came from, and how we have "
13958 "made the mistakes that we have, we need to have access to this history."
13962 #. type: Content of: <book><chapter><sect1><para>
13963 #: freeculture.xml:10751
13965 "Copyrights in this context do not drive an engine of free expression. In "
13966 "this context, there is no need for an exclusive right. Copyrights in this "
13967 "context do no good."
13970 #. type: Content of: <book><chapter><sect1><para>
13971 #: freeculture.xml:10758
13973 "Yet, for most of our history, they also did little harm. For most of our "
13974 "history, when a work ended its commercial life, there was no "
13975 "<emphasis>copyright-related use</emphasis> that would be inhibited by an "
13976 "exclusive right. When a book went out of print, you could not buy it from a "
13977 "publisher. But you could still buy it from a used book store, and when a "
13978 "used book store sells it, in America, at least, there is no need to pay the "
13979 "copyright owner anything. Thus, the ordinary use of a book after its "
13980 "commercial life ended was a use that was independent of copyright law."
13983 #. type: Content of: <book><chapter><sect1><para>
13984 #: freeculture.xml:10769
13986 "The same was effectively true of film. Because the costs of restoring a "
13987 "film—the real economic costs, not the lawyer costs—were so high, "
13988 "it was never at all feasible to preserve or restore film. Like the remains "
13989 "of a great dinner, when it's over, it's over. Once a film passed out of its "
13990 "commercial life, it may have been archived for a bit, but that was the end "
13991 "of its life so long as the market didn't have more to offer."
13994 #. type: Content of: <book><chapter><sect1><para>
13995 #: freeculture.xml:10778
13997 "In other words, though copyright has been relatively short for most of our "
13998 "history, long copyrights wouldn't have mattered for the works that lost "
13999 "their commercial value. Long copyrights for these works would not have "
14000 "interfered with anything."
14003 #. type: Content of: <book><chapter><sect1><para>
14004 #: freeculture.xml:10784
14005 msgid "But this situation has now changed."
14008 #. type: Content of: <book><chapter><sect1><para>
14009 #: freeculture.xml:10787
14011 "One crucially important consequence of the emergence of digital technologies "
14012 "is to enable the archive that Brewster Kahle dreams of. Digital "
14013 "technologies now make it possible to preserve and give access to all sorts "
14014 "of knowledge. Once a book goes out of print, we can now imagine digitizing "
14015 "it and making it available to everyone, forever. Once a film goes out of "
14016 "distribution, we could digitize it and make it available to everyone, "
14017 "forever. Digital technologies give new life to copyrighted material after it "
14018 "passes out of its commercial life. It is now possible to preserve and assure "
14019 "universal access to this knowledge and culture, whereas before it was not."
14023 #. type: Content of: <book><chapter><sect1><para>
14024 #: freeculture.xml:10800
14026 "And now copyright law does get in the way. Every step of producing this "
14027 "digital archive of our culture infringes on the exclusive right of "
14028 "copyright. To digitize a book is to copy it. To do that requires permission "
14029 "of the copyright owner. The same with music, film, or any other aspect of "
14030 "our culture protected by copyright. The effort to make these things "
14031 "available to history, or to researchers, or to those who just want to "
14032 "explore, is now inhibited by a set of rules that were written for a "
14033 "radically different context."
14036 #. type: Content of: <book><chapter><sect1><para>
14037 #: freeculture.xml:10810
14039 "Here is the core of the harm that comes from extending terms: Now that "
14040 "technology enables us to rebuild the library of Alexandria, the law gets in "
14041 "the way. And it doesn't get in the way for any useful "
14042 "<emphasis>copyright</emphasis> purpose, for the purpose of copyright is to "
14043 "enable the commercial market that spreads culture. No, we are talking about "
14044 "culture after it has lived its commercial life. In this context, copyright "
14045 "is serving no purpose <emphasis>at all</emphasis> related to the spread of "
14046 "knowledge. In this context, copyright is not an engine of free "
14047 "expression. Copyright is a brake."
14050 #. type: Content of: <book><chapter><sect1><para>
14051 #: freeculture.xml:10821
14053 "You may well ask, \"But if digital technologies lower the costs for Brewster "
14054 "Kahle, then they will lower the costs for Random House, too. So won't "
14055 "Random House do as well as Brewster Kahle in spreading culture widely?\""
14058 #. type: Content of: <book><chapter><sect1><para>
14059 #: freeculture.xml:10827
14061 "Maybe. Someday. But there is absolutely no evidence to suggest that "
14062 "publishers would be as complete as libraries. If Barnes & Noble offered "
14063 "to lend books from its stores for a low price, would that eliminate the need "
14064 "for libraries? Only if you think that the only role of a library is to serve "
14065 "what \"the market\" would demand. But if you think the role of a library is "
14066 "bigger than this—if you think its role is to archive culture, whether "
14067 "there's a demand for any particular bit of that culture or not—then we "
14068 "can't count on the commercial market to do our library work for us."
14072 #. type: Content of: <book><chapter><sect1><para><footnote><para>
14073 #: freeculture.xml:10850
14075 "Jason Schultz, \"The Myth of the 1976 Copyright `Chaos' Theory,\" 20 "
14076 "December 2002, available at <ulink "
14077 "url=\"http://free-culture.cc/notes/\">link #54</ulink>."
14080 #. type: Content of: <book><chapter><sect1><para>
14081 #: freeculture.xml:10838
14083 "I would be the first to agree that it should do as much as it can: We should "
14084 "rely upon the market as much as possible to spread and enable culture. My "
14085 "message is absolutely not antimarket. But where we see the market is not "
14086 "doing the job, then we should allow nonmarket forces the freedom to fill the "
14087 "gaps. As one researcher calculated for American culture, 94 percent of the "
14088 "films, books, and music produced between and 1946 is not commercially "
14089 "available. However much you love the commercial market, if access is a "
14090 "value, then 6 percent is a failure to provide that value.<placeholder "
14091 "type=\"footnote\" id=\"0\"/>"
14094 #. type: Content of: <book><chapter><sect1><para>
14095 #: freeculture.xml:10857
14097 "In January 1999, we filed a lawsuit on Eric Eldred's behalf in federal "
14098 "district court in Washington, D.C., asking the court to declare the Sonny "
14099 "Bono Copyright Term Extension Act unconstitutional. The two central claims "
14100 "that we made were (1) that extending existing terms violated the "
14101 "Constitution's \"limited Times\" requirement, and (2) that extending terms "
14102 "by another twenty years violated the First Amendment."
14105 #. type: Content of: <book><chapter><sect1><para>
14106 #: freeculture.xml:10865
14108 "The district court dismissed our claims without even hearing an argument. A "
14109 "panel of the Court of Appeals for the D.C. Circuit also dismissed our "
14110 "claims, though after hearing an extensive argument. But that decision at "
14111 "least had a dissent, by one of the most conservative judges on that "
14112 "court. That dissent gave our claims life."
14115 #. type: Content of: <book><chapter><sect1><para>
14116 #: freeculture.xml:10872
14118 "Judge David Sentelle said the CTEA violated the requirement that copyrights "
14119 "be for \"limited Times\" only. His argument was as elegant as it was simple: "
14120 "If Congress can extend existing terms, then there is no \"stopping point\" "
14121 "to Congress's power under the Copyright Clause. The power to extend existing "
14122 "terms means Congress is not required to grant terms that are \"limited.\" "
14123 "Thus, Judge Sentelle argued, the court had to interpret the term \"limited "
14124 "Times\" to give it meaning. And the best interpretation, Judge Sentelle "
14125 "argued, would be to deny Congress the power to extend existing terms."
14128 #. type: Content of: <book><chapter><sect1><para>
14129 #: freeculture.xml:10883
14131 "We asked the Court of Appeals for the D.C. Circuit as a whole to hear the "
14132 "case. Cases are ordinarily heard in panels of three, except for important "
14133 "cases or cases that raise issues specific to the circuit as a whole, where "
14134 "the court will sit \"en banc\" to hear the case."
14138 #. type: Content of: <book><chapter><sect1><para>
14139 #: freeculture.xml:10889
14141 "The Court of Appeals rejected our request to hear the case en banc. This "
14142 "time, Judge Sentelle was joined by the most liberal member of the "
14143 "D.C. Circuit, Judge David Tatel. Both the most conservative and the most "
14144 "liberal judges in the D.C. Circuit believed Congress had overstepped its "
14148 #. type: Content of: <book><chapter><sect1><para>
14149 #: freeculture.xml:10898
14151 "It was here that most expected Eldred v. Ashcroft would die, for the Supreme "
14152 "Court rarely reviews any decision by a court of appeals. (It hears about one "
14153 "hundred cases a year, out of more than five thousand appeals.) And it "
14154 "practically never reviews a decision that upholds a statute when no other "
14155 "court has yet reviewed the statute."
14158 #. type: Content of: <book><chapter><sect1><para>
14159 #: freeculture.xml:10905
14161 "But in February 2002, the Supreme Court surprised the world by granting our "
14162 "petition to review the D.C. Circuit opinion. Argument was set for October of "
14163 "2002. The summer would be spent writing briefs and preparing for argument."
14166 #. type: Content of: <book><chapter><sect1><para>
14167 #: freeculture.xml:10911
14169 "It is over a year later as I write these words. It is still astonishingly "
14170 "hard. If you know anything at all about this story, you know that we lost "
14171 "the appeal. And if you know something more than just the minimum, you "
14172 "probably think there was no way this case could have been won. After our "
14173 "defeat, I received literally thousands of missives by well-wishers and "
14174 "supporters, thanking me for my work on behalf of this noble but doomed "
14175 "cause. And none from this pile was more significant to me than the e-mail "
14176 "from my client, Eric Eldred."
14179 #. type: Content of: <book><chapter><sect1><para>
14180 #: freeculture.xml:10921
14182 "But my client and these friends were wrong. This case could have been "
14183 "won. It should have been won. And no matter how hard I try to retell this "
14184 "story to myself, I can never escape believing that my own mistake lost it."
14187 #. type: Content of: <book><chapter><sect1><indexterm><primary>
14188 #: freeculture.xml:10926 freeculture.xml:10940
14189 msgid "Steward, Geoffrey"
14193 #. type: Content of: <book><chapter><sect1><para>
14194 #: freeculture.xml:10928
14196 "The mistake was made early, though it became obvious only at the very "
14197 "end. Our case had been supported from the very beginning by an extraordinary "
14198 "lawyer, Geoffrey Stewart, and by the law firm he had moved to, Jones, Day, "
14199 "Reavis and Pogue. Jones Day took a great deal of heat from its "
14200 "copyright-protectionist clients for supporting us. They ignored this "
14201 "pressure (something that few law firms today would ever do), and throughout "
14202 "the case, they gave it everything they could."
14205 #. type: Content of: <book><chapter><sect1><indexterm><primary>
14206 #: freeculture.xml:10938 freeculture.xml:11278 freeculture.xml:11293 freeculture.xml:11386 freeculture.xml:11600 freeculture.xml:11631 freeculture.xml:11719
14210 #. type: Content of: <book><chapter><sect1><indexterm><primary>
14211 #: freeculture.xml:10939
14212 msgid "Bromberg, Dan"
14215 #. type: Content of: <book><chapter><sect1><para>
14216 #: freeculture.xml:10942
14218 "There were three key lawyers on the case from Jones Day. Geoff Stewart was "
14219 "the first, but then Dan Bromberg and Don Ayer became quite "
14220 "involved. Bromberg and Ayer in particular had a common view about how this "
14221 "case would be won: We would only win, they repeatedly told me, if we could "
14222 "make the issue seem \"important\" to the Supreme Court. It had to seem as if "
14223 "dramatic harm were being done to free speech and free culture; otherwise, "
14224 "they would never vote against \"the most powerful media companies in the "
14228 #. type: Content of: <book><chapter><sect1><para>
14229 #: freeculture.xml:10952
14231 "I hate this view of the law. Of course I thought the Sonny Bono Act was a "
14232 "dramatic harm to free speech and free culture. Of course I still think it "
14233 "is. But the idea that the Supreme Court decides the law based on how "
14234 "important they believe the issues are is just wrong. It might be \"right\" "
14235 "as in \"true,\" I thought, but it is \"wrong\" as in \"it just shouldn't be "
14236 "that way.\" As I believed that any faithful interpretation of what the "
14237 "framers of our Constitution did would yield the conclusion that the CTEA was "
14238 "unconstitutional, and as I believed that any faithful interpretation of what "
14239 "the First Amendment means would yield the conclusion that the power to "
14240 "extend existing copyright terms is unconstitutional, I was not persuaded "
14241 "that we had to sell our case like soap. Just as a law that bans the "
14242 "swastika is unconstitutional not because the Court likes Nazis but because "
14243 "such a law would violate the Constitution, so too, in my view, would the "
14244 "Court decide whether Congress's law was constitutional based on the "
14245 "Constitution, not based on whether they liked the values that the framers "
14246 "put in the Constitution."
14249 #. type: Content of: <book><chapter><sect1><para>
14250 #: freeculture.xml:10973
14252 "In any case, I thought, the Court must already see the danger and the harm "
14253 "caused by this sort of law. Why else would they grant review? There was no "
14254 "reason to hear the case in the Supreme Court if they weren't convinced that "
14255 "this regulation was harmful. So in my view, we didn't need to persuade them "
14256 "that this law was bad, we needed to show why it was unconstitutional."
14260 #. type: Content of: <book><chapter><sect1><para>
14261 #: freeculture.xml:10981
14263 "There was one way, however, in which I felt politics would matter and in "
14264 "which I thought a response was appropriate. I was convinced that the Court "
14265 "would not hear our arguments if it thought these were just the arguments of "
14266 "a group of lefty loons. This Supreme Court was not about to launch into a "
14267 "new field of judicial review if it seemed that this field of review was "
14268 "simply the preference of a small political minority. Although my focus in "
14269 "the case was not to demonstrate how bad the Sonny Bono Act was but to "
14270 "demonstrate that it was unconstitutional, my hope was to make this argument "
14271 "against a background of briefs that covered the full range of political "
14272 "views. To show that this claim against the CTEA was grounded in "
14273 "<emphasis>law</emphasis> and not politics, then, we tried to gather the "
14274 "widest range of credible critics—credible not because they were rich "
14275 "and famous, but because they, in the aggregate, demonstrated that this law "
14276 "was unconstitutional regardless of one's politics."
14279 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
14280 #: freeculture.xml:11012 freeculture.xml:11035
14281 msgid "Eagle Forum"
14284 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
14285 #: freeculture.xml:11013
14286 msgid "Schlafly, Phyllis"
14289 #. type: Content of: <book><chapter><sect1><para>
14290 #: freeculture.xml:11000
14292 "The first step happened all by itself. Phyllis Schlafly's organization, "
14293 "Eagle Forum, had been an opponent of the CTEA from the very beginning. "
14294 "Mrs. Schlafly viewed the CTEA as a sellout by Congress. In November 1998, "
14295 "she wrote a stinging editorial attacking the Republican Congress for "
14296 "allowing the law to pass. As she wrote, \"Do you sometimes wonder why bills "
14297 "that create a financial windfall to narrow special interests slide easily "
14298 "through the intricate legislative process, while bills that benefit the "
14299 "general public seem to get bogged down?\" The answer, as the editorial "
14300 "documented, was the power of money. Schlafly enumerated Disney's "
14301 "contributions to the key players on the committees. It was money, not "
14302 "justice, that gave Mickey Mouse twenty more years in Disney's control, "
14303 "Schlafly argued. <placeholder type=\"indexterm\" id=\"0\"/> <placeholder "
14304 "type=\"indexterm\" id=\"1\"/>"
14307 #. type: Content of: <book><chapter><sect1><para>
14308 #: freeculture.xml:11016
14310 "In the Court of Appeals, Eagle Forum was eager to file a brief supporting "
14311 "our position. Their brief made the argument that became the core claim in "
14312 "the Supreme Court: If Congress can extend the term of existing copyrights, "
14313 "there is no limit to Congress's power to set terms. That strong "
14314 "conservative argument persuaded a strong conservative judge, Judge Sentelle."
14317 #. type: Content of: <book><chapter><sect1><para>
14318 #: freeculture.xml:11024
14320 "In the Supreme Court, the briefs on our side were about as diverse as it "
14321 "gets. They included an extraordinary historical brief by the Free Software "
14322 "Foundation (home of the GNU project that made GNU/ Linux possible). They "
14323 "included a powerful brief about the costs of uncertainty by Intel. There "
14324 "were two law professors' briefs, one by copyright scholars and one by First "
14325 "Amendment scholars. There was an exhaustive and uncontroverted brief by the "
14326 "world's experts in the history of the Progress Clause. And of course, there "
14327 "was a new brief by Eagle Forum, repeating and strengthening its arguments. "
14328 "<placeholder type=\"indexterm\" id=\"0\"/>"
14331 #. type: Content of: <book><chapter><sect1><para>
14332 #: freeculture.xml:11038
14334 "Those briefs framed a legal argument. Then to support the legal argument, "
14335 "there were a number of powerful briefs by libraries and archives, including "
14336 "the Internet Archive, the American Association of Law Libraries, and the "
14337 "National Writers Union."
14340 #. type: Content of: <book><chapter><sect1><para>
14341 #: freeculture.xml:11044
14343 "But two briefs captured the policy argument best. One made the argument I've "
14344 "already described: A brief by Hal Roach Studios argued that unless the law "
14345 "was struck, a whole generation of American film would disappear. The other "
14346 "made the economic argument absolutely clear."
14349 #. type: Content of: <book><chapter><sect1><indexterm><primary>
14350 #: freeculture.xml:11050
14351 msgid "Akerlof, George"
14354 #. type: Content of: <book><chapter><sect1><indexterm><primary>
14355 #: freeculture.xml:11051
14356 msgid "Arrow, Kenneth"
14359 #. type: Content of: <book><chapter><sect1><indexterm><primary>
14360 #: freeculture.xml:11052
14361 msgid "Buchanan, James"
14364 #. type: Content of: <book><chapter><sect1><indexterm><primary>
14365 #: freeculture.xml:11053
14366 msgid "Coase, Ronald"
14369 #. type: Content of: <book><chapter><sect1><indexterm><primary>
14370 #: freeculture.xml:11054
14371 msgid "Friedman, Milton"
14374 #. type: Content of: <book><chapter><sect1><para>
14375 #: freeculture.xml:11056
14377 "This economists' brief was signed by seventeen economists, including five "
14378 "Nobel Prize winners, including Ronald Coase, James Buchanan, Milton "
14379 "Friedman, Kenneth Arrow, and George Akerlof. The economists, as the list of "
14380 "Nobel winners demonstrates, spanned the political spectrum. Their "
14381 "conclusions were powerful: There was no plausible claim that extending the "
14382 "terms of existing copyrights would do anything to increase incentives to "
14383 "create. Such extensions were nothing more than \"rent-seeking\"—the "
14384 "fancy term economists use to describe special-interest legislation gone "
14388 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
14389 #: freeculture.xml:11079 freeculture.xml:11092 freeculture.xml:11284 freeculture.xml:11636
14390 msgid "Fried, Charles"
14393 #. type: Content of: <book><chapter><sect1><para>
14394 #: freeculture.xml:11067
14396 "The same effort at balance was reflected in the legal team we gathered to "
14397 "write our briefs in the case. The Jones Day lawyers had been with us from "
14398 "the start. But when the case got to the Supreme Court, we added three "
14399 "lawyers to help us frame this argument to this Court: Alan Morrison, a "
14400 "lawyer from Public Citizen, a Washington group that had made constitutional "
14401 "history with a series of seminal victories in the Supreme Court defending "
14402 "individual rights; my colleague and dean, Kathleen Sullivan, who had argued "
14403 "many cases in the Court, and who had advised us early on about a First "
14404 "Amendment strategy; and finally, former solicitor general Charles Fried. "
14405 "<placeholder type=\"indexterm\" id=\"0\"/>"
14408 #. type: Content of: <book><chapter><sect1><para>
14409 #: freeculture.xml:11082
14411 "Fried was a special victory for our side. Every other former solicitor "
14412 "general was hired by the other side to defend Congress's power to give media "
14413 "companies the special favor of extended copyright terms. Fried was the only "
14414 "one who turned down that lucrative assignment to stand up for something he "
14415 "believed in. He had been Ronald Reagan's chief lawyer in the Supreme "
14416 "Court. He had helped craft the line of cases that limited Congress's power "
14417 "in the context of the Commerce Clause. And while he had argued many "
14418 "positions in the Supreme Court that I personally disagreed with, his joining "
14419 "the cause was a vote of confidence in our argument. <placeholder "
14420 "type=\"indexterm\" id=\"0\"/>"
14423 #. type: Content of: <book><chapter><sect1><para>
14424 #: freeculture.xml:11095
14426 "The government, in defending the statute, had its collection of friends, as "
14427 "well. Significantly, however, none of these \"friends\" included historians "
14428 "or economists. The briefs on the other side of the case were written "
14429 "exclusively by major media companies, congressmen, and copyright holders."
14432 #. type: Content of: <book><chapter><sect1><para>
14433 #: freeculture.xml:11102
14435 "The media companies were not surprising. They had the most to gain from the "
14436 "law. The congressmen were not surprising either—they were defending "
14437 "their power and, indirectly, the gravy train of contributions such power "
14438 "induced. And of course it was not surprising that the copyright holders "
14439 "would defend the idea that they should continue to have the right to control "
14440 "who did what with content they wanted to control."
14444 #. type: Content of: <book><chapter><sect1><para><footnote><para>
14445 #: freeculture.xml:11118
14447 "Brief of Amici Dr. Seuss Enterprise et al., <citetitle>Eldred</citetitle> "
14448 "v. <citetitle>Ashcroft</citetitle>, 537 U.S. (2003) (No. 01-618), 19."
14452 #. type: Content of: <book><chapter><sect1><para><footnote><para>
14453 #: freeculture.xml:11126
14455 "Dinitia Smith, \"Immortal Words, Immortal Royalties? Even Mickey Mouse Joins "
14456 "the Fray,\" <citetitle>New York Times</citetitle>, 28 March 1998, B7."
14459 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
14460 #: freeculture.xml:11133
14461 msgid "Gershwin, George"
14464 #. type: Content of: <book><chapter><sect1><para>
14465 #: freeculture.xml:11111
14467 "Dr. Seuss's representatives, for example, argued that it was better for the "
14468 "Dr. Seuss estate to control what happened to Dr. Seuss's work— better "
14469 "than allowing it to fall into the public domain—because if this "
14470 "creativity were in the public domain, then people could use it to \"glorify "
14471 "drugs or to create pornography.\"<placeholder type=\"footnote\" id=\"0\"/> "
14472 "That was also the motive of the Gershwin estate, which defended its "
14473 "\"protection\" of the work of George Gershwin. They refuse, for example, to "
14474 "license <citetitle>Porgy and Bess</citetitle> to anyone who refuses to use "
14475 "African Americans in the cast.<placeholder type=\"footnote\" id=\"1\"/> "
14476 "That's their view of how this part of American culture should be controlled, "
14477 "and they wanted this law to help them effect that control. <placeholder "
14478 "type=\"indexterm\" id=\"2\"/>"
14481 #. type: Content of: <book><chapter><sect1><para>
14482 #: freeculture.xml:11136
14484 "This argument made clear a theme that is rarely noticed in this debate. "
14485 "When Congress decides to extend the term of existing copyrights, Congress is "
14486 "making a choice about which speakers it will favor. Famous and beloved "
14487 "copyright owners, such as the Gershwin estate and Dr. Seuss, come to "
14488 "Congress and say, \"Give us twenty years to control the speech about these "
14489 "icons of American culture. We'll do better with them than anyone else.\" "
14490 "Congress of course likes to reward the popular and famous by giving them "
14491 "what they want. But when Congress gives people an exclusive right to speak "
14492 "in a certain way, that's just what the First Amendment is traditionally "
14496 #. type: Content of: <book><chapter><sect1><para>
14497 #: freeculture.xml:11148
14499 "We argued as much in a final brief. Not only would upholding the CTEA mean "
14500 "that there was no limit to the power of Congress to extend "
14501 "copyrights—extensions that would further concentrate the market; it "
14502 "would also mean that there was no limit to Congress's power to play "
14503 "favorites, through copyright, with who has the right to speak. Between "
14504 "February and October, there was little I did beyond preparing for this "
14505 "case. Early on, as I said, I set the strategy."
14508 #. type: Content of: <book><chapter><sect1><para>
14509 #: freeculture.xml:11157
14511 "The Supreme Court was divided into two important camps. One camp we called "
14512 "\"the Conservatives.\" The other we called \"the Rest.\" The Conservatives "
14513 "included Chief Justice Rehnquist, Justice O'Connor, Justice Scalia, Justice "
14514 "Kennedy, and Justice Thomas. These five had been the most consistent in "
14515 "limiting Congress's power. They were the five who had supported the "
14516 "<citetitle>Lopez/Morrison</citetitle> line of cases that said that an "
14517 "enumerated power had to be interpreted to assure that Congress's powers had "
14521 #. type: Content of: <book><chapter><sect1><indexterm><primary>
14522 #: freeculture.xml:11166 freeculture.xml:11190 freeculture.xml:11529 freeculture.xml:11541
14523 msgid "Breyer, Stephen"
14527 #. type: Content of: <book><chapter><sect1><para>
14528 #: freeculture.xml:11168
14530 "The Rest were the four Justices who had strongly opposed limits on "
14531 "Congress's power. These four—Justice Stevens, Justice Souter, Justice "
14532 "Ginsburg, and Justice Breyer—had repeatedly argued that the "
14533 "Constitution gives Congress broad discretion to decide how best to implement "
14534 "its powers. In case after case, these justices had argued that the Court's "
14535 "role should be one of deference. Though the votes of these four justices "
14536 "were the votes that I personally had most consistently agreed with, they "
14537 "were also the votes that we were least likely to get."
14540 #. type: Content of: <book><chapter><sect1><para>
14541 #: freeculture.xml:11180
14543 "In particular, the least likely was Justice Ginsburg's. In addition to her "
14544 "general view about deference to Congress (except where issues of gender are "
14545 "involved), she had been particularly deferential in the context of "
14546 "intellectual property protections. She and her daughter (an excellent and "
14547 "well-known intellectual property scholar) were cut from the same "
14548 "intellectual property cloth. We expected she would agree with the writings "
14549 "of her daughter: that Congress had the power in this context to do as it "
14550 "wished, even if what Congress wished made little sense."
14553 #. type: Content of: <book><chapter><sect1><para>
14554 #: freeculture.xml:11192
14556 "Close behind Justice Ginsburg were two justices whom we also viewed as "
14557 "unlikely allies, though possible surprises. Justice Souter strongly favored "
14558 "deference to Congress, as did Justice Breyer. But both were also very "
14559 "sensitive to free speech concerns. And as we strongly believed, there was a "
14560 "very important free speech argument against these retrospective extensions."
14563 #. type: Content of: <book><chapter><sect1><para>
14564 #: freeculture.xml:11200
14566 "The only vote we could be confident about was that of Justice "
14567 "Stevens. History will record Justice Stevens as one of the greatest judges "
14568 "on this Court. His votes are consistently eclectic, which just means that no "
14569 "simple ideology explains where he will stand. But he had consistently argued "
14570 "for limits in the context of intellectual property generally. We were fairly "
14571 "confident he would recognize limits here."
14574 #. type: Content of: <book><chapter><sect1><para>
14575 #: freeculture.xml:11208
14577 "This analysis of \"the Rest\" showed most clearly where our focus had to be: "
14578 "on the Conservatives. To win this case, we had to crack open these five and "
14579 "get at least a majority to go our way. Thus, the single overriding argument "
14580 "that animated our claim rested on the Conservatives' most important "
14581 "jurisprudential innovation—the argument that Judge Sentelle had relied "
14582 "upon in the Court of Appeals, that Congress's power must be interpreted so "
14583 "that its enumerated powers have limits."
14587 #. type: Content of: <book><chapter><sect1><para>
14588 #: freeculture.xml:11218
14590 "This then was the core of our strategy—a strategy for which I am "
14591 "responsible. We would get the Court to see that just as with the "
14592 "<citetitle>Lopez</citetitle> case, under the government's argument here, "
14593 "Congress would always have unlimited power to extend existing terms. If "
14594 "anything was plain about Congress's power under the Progress Clause, it was "
14595 "that this power was supposed to be \"limited.\" Our aim would be to get the "
14596 "Court to reconcile <citetitle>Eldred</citetitle> with "
14597 "<citetitle>Lopez</citetitle>: If Congress's power to regulate commerce was "
14598 "limited, then so, too, must Congress's power to regulate copyright be "
14602 #. type: Content of: <book><chapter><sect1><para>
14603 #: freeculture.xml:11232
14605 "The argument on the government's side came down to this: Congress has done "
14606 "it before. It should be allowed to do it again. The government claimed that "
14607 "from the very beginning, Congress has been extending the term of existing "
14608 "copyrights. So, the government argued, the Court should not now say that "
14609 "practice is unconstitutional."
14612 #. type: Content of: <book><chapter><sect1><para>
14613 #: freeculture.xml:11239
14615 "There was some truth to the government's claim, but not much. We certainly "
14616 "agreed that Congress had extended existing terms in and in 1909. And of "
14617 "course, in 1962, Congress began extending existing terms "
14618 "regularly—eleven times in forty years."
14622 #. type: Content of: <book><chapter><sect1><para>
14623 #: freeculture.xml:11246
14625 "But this \"consistency\" should be kept in perspective. Congress extended "
14626 "existing terms once in the first hundred years of the Republic. It then "
14627 "extended existing terms once again in the next fifty. Those rare extensions "
14628 "are in contrast to the now regular practice of extending existing "
14629 "terms. Whatever restraint Congress had had in the past, that restraint was "
14630 "now gone. Congress was now in a cycle of extensions; there was no reason to "
14631 "expect that cycle would end. This Court had not hesitated to intervene where "
14632 "Congress was in a similar cycle of extension. There was no reason it "
14633 "couldn't intervene here. Oral argument was scheduled for the first week in "
14634 "October. I arrived in D.C. two weeks before the argument. During those two "
14635 "weeks, I was repeatedly \"mooted\" by lawyers who had volunteered to help in "
14636 "the case. Such \"moots\" are basically practice rounds, where wannabe "
14637 "justices fire questions at wannabe winners."
14640 #. type: Content of: <book><chapter><sect1><para>
14641 #: freeculture.xml:11269
14643 "I was convinced that to win, I had to keep the Court focused on a single "
14644 "point: that if this extension is permitted, then there is no limit to the "
14645 "power to set terms. Going with the government would mean that terms would be "
14646 "effectively unlimited; going with us would give Congress a clear line to "
14647 "follow: Don't extend existing terms. The moots were an effective practice; I "
14648 "found ways to take every question back to this central idea."
14651 #. type: Content of: <book><chapter><sect1><para>
14652 #: freeculture.xml:11280
14654 "One moot was before the lawyers at Jones Day. Don Ayer was the skeptic. He "
14655 "had served in the Reagan Justice Department with Solicitor General Charles "
14656 "Fried. He had argued many cases before the Supreme Court. And in his review "
14657 "of the moot, he let his concern speak: <placeholder type=\"indexterm\" "
14661 #. type: Content of: <book><chapter><sect1><para>
14662 #: freeculture.xml:11287
14664 "\"I'm just afraid that unless they really see the harm, they won't be "
14665 "willing to upset this practice that the government says has been a "
14666 "consistent practice for two hundred years. You have to make them see the "
14667 "harm—passionately get them to see the harm. For if they don't see "
14668 "that, then we haven't any chance of winning.\""
14672 #. type: Content of: <book><chapter><sect1><para>
14673 #: freeculture.xml:11295
14675 "He may have argued many cases before this Court, I thought, but he didn't "
14676 "understand its soul. As a clerk, I had seen the Justices do the right "
14677 "thing—not because of politics but because it was right. As a law "
14678 "professor, I had spent my life teaching my students that this Court does the "
14679 "right thing—not because of politics but because it is right. As I "
14680 "listened to Ayer's plea for passion in pressing politics, I understood his "
14681 "point, and I rejected it. Our argument was right. That was enough. Let the "
14682 "politicians learn to see that it was also good. The night before the "
14683 "argument, a line of people began to form in front of the Supreme Court. The "
14684 "case had become a focus of the press and of the movement to free "
14685 "culture. Hundreds stood in line for the chance to see the "
14686 "proceedings. Scores spent the night on the Supreme Court steps so that they "
14687 "would be assured a seat."
14690 #. type: Content of: <book><chapter><sect1><para>
14691 #: freeculture.xml:11312
14693 "Not everyone has to wait in line. People who know the Justices can ask for "
14694 "seats they control. (I asked Justice Scalia's chambers for seats for my "
14695 "parents, for example.) Members of the Supreme Court bar can get a seat in a "
14696 "special section reserved for them. And senators and congressmen have a "
14697 "special place where they get to sit, too. And finally, of course, the press "
14698 "has a gallery, as do clerks working for the Justices on the Court. As we "
14699 "entered that morning, there was no place that was not taken. This was an "
14700 "argument about intellectual property law, yet the halls were filled. As I "
14701 "walked in to take my seat at the front of the Court, I saw my parents "
14702 "sitting on the left. As I sat down at the table, I saw Jack Valenti sitting "
14703 "in the special section ordinarily reserved for family of the Justices."
14706 #. type: Content of: <book><chapter><sect1><para>
14707 #: freeculture.xml:11327
14709 "When the Chief Justice called me to begin my argument, I began where I "
14710 "intended to stay: on the question of the limits on Congress's power. This "
14711 "was a case about enumerated powers, I said, and whether those enumerated "
14712 "powers had any limit."
14715 #. type: Content of: <book><chapter><sect1><para>
14716 #: freeculture.xml:11333
14718 "Justice O'Connor stopped me within one minute of my opening. The history "
14719 "was bothering her."
14722 #. type: Content of: <book><chapter><sect1><blockquote><para>
14723 #: freeculture.xml:11338
14725 "justice o'connor: Congress has extended the term so often through the years, "
14726 "and if you are right, don't we run the risk of upsetting previous extensions "
14727 "of time? I mean, this seems to be a practice that began with the very first "
14731 #. type: Content of: <book><chapter><sect1><para>
14732 #: freeculture.xml:11345
14734 "She was quite willing to concede \"that this flies directly in the face of "
14735 "what the framers had in mind.\" But my response again and again was to "
14736 "emphasize limits on Congress's power."
14740 #. type: Content of: <book><chapter><sect1><blockquote><para>
14741 #: freeculture.xml:11351
14743 "mr. lessig: Well, if it flies in the face of what the framers had in mind, "
14744 "then the question is, is there a way of interpreting their words that gives "
14745 "effect to what they had in mind, and the answer is yes."
14748 #. type: Content of: <book><chapter><sect1><para>
14749 #: freeculture.xml:11359
14751 "There were two points in this argument when I should have seen where the "
14752 "Court was going. The first was a question by Justice Kennedy, who observed,"
14755 #. type: Content of: <book><chapter><sect1><blockquote><para>
14756 #: freeculture.xml:11365
14758 "justice kennedy: Well, I suppose implicit in the argument that the '76 act, "
14759 "too, should have been declared void, and that we might leave it alone "
14760 "because of the disruption, is that for all these years the act has impeded "
14761 "progress in science and the useful arts. I just don't see any empirical "
14762 "evidence for that."
14765 #. type: Content of: <book><chapter><sect1><para>
14766 #: freeculture.xml:11373
14768 "Here follows my clear mistake. Like a professor correcting a student, I "
14772 #. type: Content of: <book><chapter><sect1><blockquote><para>
14773 #: freeculture.xml:11379
14775 "mr. lessig: Justice, we are not making an empirical claim at all. Nothing "
14776 "in our Copyright Clause claim hangs upon the empirical assertion about "
14777 "impeding progress. Our only argument is this is a structural limit necessary "
14778 "to assure that what would be an effectively perpetual term not be permitted "
14779 "under the copyright laws."
14782 #. type: Content of: <book><chapter><sect1><para>
14783 #: freeculture.xml:11388
14785 "That was a correct answer, but it wasn't the right answer. The right answer "
14786 "was instead that there was an obvious and profound harm. Any number of "
14787 "briefs had been written about it. He wanted to hear it. And here was the "
14788 "place Don Ayer's advice should have mattered. This was a softball; my answer "
14789 "was a swing and a miss."
14792 #. type: Content of: <book><chapter><sect1><para>
14793 #: freeculture.xml:11395
14795 "The second came from the Chief, for whom the whole case had been "
14796 "crafted. For the Chief Justice had crafted the <citetitle>Lopez</citetitle> "
14797 "ruling, and we hoped that he would see this case as its second cousin."
14801 #. type: Content of: <book><chapter><sect1><para>
14802 #: freeculture.xml:11400
14804 "It was clear a second into his question that he wasn't at all sympathetic. "
14805 "To him, we were a bunch of anarchists. As he asked:"
14808 #. type: Content of: <book><chapter><sect1><blockquote><para>
14809 #: freeculture.xml:11407
14811 "chief justice: Well, but you want more than that. You want the right to copy "
14812 "verbatim other people's books, don't you?"
14815 #. type: Content of: <book><chapter><sect1><blockquote><para>
14816 #: freeculture.xml:11411
14818 "mr. lessig: We want the right to copy verbatim works that should be in the "
14819 "public domain and would be in the public domain but for a statute that "
14820 "cannot be justified under ordinary First Amendment analysis or under a "
14821 "proper reading of the limits built into the Copyright Clause."
14824 #. type: Content of: <book><chapter><sect1><para>
14825 #: freeculture.xml:11420
14827 "Things went better for us when the government gave its argument; for now the "
14828 "Court picked up on the core of our claim. As Justice Scalia asked Solicitor "
14832 #. type: Content of: <book><chapter><sect1><blockquote><para>
14833 #: freeculture.xml:11426
14835 "justice scalia: You say that the functional equivalent of an unlimited time "
14836 "would be a violation [of the Constitution], but that's precisely the "
14837 "argument that's being made by petitioners here, that a limited time which is "
14838 "extendable is the functional equivalent of an unlimited time."
14841 #. type: Content of: <book><chapter><sect1><para>
14842 #: freeculture.xml:11434
14844 "When Olson was finished, it was my turn to give a closing rebuttal. Olson's "
14845 "flailing had revived my anger. But my anger still was directed to the "
14846 "academic, not the practical. The government was arguing as if this were the "
14847 "first case ever to consider limits on Congress's Copyright and Patent Clause "
14848 "power. Ever the professor and not the advocate, I closed by pointing out the "
14849 "long history of the Court imposing limits on Congress's power in the name of "
14850 "the Copyright and Patent Clause— indeed, the very first case striking "
14851 "a law of Congress as exceeding a specific enumerated power was based upon "
14852 "the Copyright and Patent Clause. All true. But it wasn't going to move the "
14853 "Court to my side."
14857 #. type: Content of: <book><chapter><sect1><para>
14858 #: freeculture.xml:11447
14860 "As I left the court that day, I knew there were a hundred points I wished I "
14861 "could remake. There were a hundred questions I wished I had answered "
14862 "differently. But one way of thinking about this case left me optimistic."
14865 #. type: Content of: <book><chapter><sect1><para>
14866 #: freeculture.xml:11455
14868 "The government had been asked over and over again, what is the limit? Over "
14869 "and over again, it had answered there is no limit. This was precisely the "
14870 "answer I wanted the Court to hear. For I could not imagine how the Court "
14871 "could understand that the government believed Congress's power was unlimited "
14872 "under the terms of the Copyright Clause, and sustain the government's "
14873 "argument. The solicitor general had made my argument for me. No matter how "
14874 "often I tried, I could not understand how the Court could find that "
14875 "Congress's power under the Commerce Clause was limited, but under the "
14876 "Copyright Clause, unlimited. In those rare moments when I let myself believe "
14877 "that we may have prevailed, it was because I felt this Court—in "
14878 "particular, the Conservatives—would feel itself constrained by the "
14879 "rule of law that it had established elsewhere."
14882 #. type: Content of: <book><chapter><sect1><para>
14883 #: freeculture.xml:11470
14885 "The morning of January 15, 2003, I was five minutes late to the office and "
14886 "missed the 7:00 A.M. call from the Supreme Court clerk. Listening to the "
14887 "message, I could tell in an instant that she had bad news to report.The "
14888 "Supreme Court had affirmed the decision of the Court of Appeals. Seven "
14889 "justices had voted in the majority. There were two dissents."
14892 #. type: Content of: <book><chapter><sect1><para>
14893 #: freeculture.xml:11477
14895 "A few seconds later, the opinions arrived by e-mail. I took the phone off "
14896 "the hook, posted an announcement to our blog, and sat down to see where I "
14897 "had been wrong in my reasoning."
14900 #. type: Content of: <book><chapter><sect1><para>
14901 #: freeculture.xml:11482
14903 "My <emphasis>reasoning</emphasis>. Here was a case that pitted all the money "
14904 "in the world against <emphasis>reasoning</emphasis>. And here was the last "
14905 "naïve law professor, scouring the pages, looking for reasoning."
14908 #. type: Content of: <book><chapter><sect1><para>
14909 #: freeculture.xml:11488
14911 "I first scoured the opinion, looking for how the Court would distinguish the "
14912 "principle in this case from the principle in "
14913 "<citetitle>Lopez</citetitle>. The argument was nowhere to be found. The case "
14914 "was not even cited. The argument that was the core argument of our case did "
14915 "not even appear in the Court's opinion."
14919 #. type: Content of: <book><chapter><sect1><para>
14920 #: freeculture.xml:11497
14922 "Justice Ginsburg simply ignored the enumerated powers argument. Consistent "
14923 "with her view that Congress's power was not limited generally, she had found "
14924 "Congress's power not limited here."
14927 #. type: Content of: <book><chapter><sect1><para>
14928 #: freeculture.xml:11502
14930 "Her opinion was perfectly reasonable—for her, and for Justice "
14931 "Souter. Neither believes in <citetitle>Lopez</citetitle>. It would be too "
14932 "much to expect them to write an opinion that recognized, much less "
14933 "explained, the doctrine they had worked so hard to defeat."
14936 #. type: Content of: <book><chapter><sect1><para>
14937 #: freeculture.xml:11508
14939 "But as I realized what had happened, I couldn't quite believe what I was "
14940 "reading. I had said there was no way this Court could reconcile limited "
14941 "powers with the Commerce Clause and unlimited powers with the Progress "
14942 "Clause. It had never even occurred to me that they could reconcile the two "
14943 "simply <emphasis>by not addressing the argument</emphasis>. There was no "
14944 "inconsistency because they would not talk about the two together. There was "
14945 "therefore no principle that followed from the <citetitle>Lopez</citetitle> "
14946 "case: In that context, Congress's power would be limited, but in this "
14947 "context it would not."
14950 #. type: Content of: <book><chapter><sect1><para>
14951 #: freeculture.xml:11519
14953 "Yet by what right did they get to choose which of the framers' values they "
14954 "would respect? By what right did they—the silent five—get to "
14955 "select the part of the Constitution they would enforce based on the values "
14956 "they thought important? We were right back to the argument that I said I "
14957 "hated at the start: I had failed to convince them that the issue here was "
14958 "important, and I had failed to recognize that however much I might hate a "
14959 "system in which the Court gets to pick the constitutional values that it "
14960 "will respect, that is the system we have."
14963 #. type: Content of: <book><chapter><sect1><para>
14964 #: freeculture.xml:11531
14966 "Justices Breyer and Stevens wrote very strong dissents. Stevens's opinion "
14967 "was crafted internal to the law: He argued that the tradition of "
14968 "intellectual property law should not support this unjustified extension of "
14969 "terms. He based his argument on a parallel analysis that had governed in the "
14970 "context of patents (so had we). But the rest of the Court discounted the "
14971 "parallel—without explaining how the very same words in the Progress "
14972 "Clause could come to mean totally different things depending upon whether "
14973 "the words were about patents or copyrights. The Court let Justice Stevens's "
14974 "charge go unanswered."
14978 #. type: Content of: <book><chapter><sect1><para>
14979 #: freeculture.xml:11544
14981 "Justice Breyer's opinion, perhaps the best opinion he has ever written, was "
14982 "external to the Constitution. He argued that the term of copyrights has "
14983 "become so long as to be effectively unlimited. We had said that under the "
14984 "current term, a copyright gave an author 99.8 percent of the value of a "
14985 "perpetual term. Breyer said we were wrong, that the actual number was "
14986 "99.9997 percent of a perpetual term. Either way, the point was clear: If the "
14987 "Constitution said a term had to be \"limited,\" and the existing term was so "
14988 "long as to be effectively unlimited, then it was unconstitutional."
14991 #. type: Content of: <book><chapter><sect1><para>
14992 #: freeculture.xml:11555
14994 "These two justices understood all the arguments we had made. But because "
14995 "neither believed in the <citetitle>Lopez</citetitle> case, neither was "
14996 "willing to push it as a reason to reject this extension. The case was "
14997 "decided without anyone having addressed the argument that we had carried "
14998 "from Judge Sentelle. It was <citetitle>Hamlet</citetitle> without the "
15002 #. type: Content of: <book><chapter><sect1><para>
15003 #: freeculture.xml:11562
15005 "Defeat brings depression. They say it is a sign of health when depression "
15006 "gives way to anger. My anger came quickly, but it didn't cure the "
15007 "depression. This anger was of two sorts."
15010 #. type: Content of: <book><chapter><sect1><para>
15011 #: freeculture.xml:11567
15013 "It was first anger with the five \"Conservatives.\" It would have been one "
15014 "thing for them to have explained why the principle of "
15015 "<citetitle>Lopez</citetitle> didn't apply in this case. That wouldn't have "
15016 "been a very convincing argument, I don't believe, having read it made by "
15017 "others, and having tried to make it myself. But it at least would have been "
15018 "an act of integrity. These justices in particular have repeatedly said that "
15019 "the proper mode of interpreting the Constitution is \"originalism\"—to "
15020 "first understand the framers' text, interpreted in their context, in light "
15021 "of the structure of the Constitution. That method had produced "
15022 "<citetitle>Lopez</citetitle> and many other \"originalist\" rulings. Where "
15023 "was their \"originalism\" now?"
15027 #. type: Content of: <book><chapter><sect1><para>
15028 #: freeculture.xml:11580
15030 "Here, they had joined an opinion that never once tried to explain what the "
15031 "framers had meant by crafting the Progress Clause as they did; they joined "
15032 "an opinion that never once tried to explain how the structure of that clause "
15033 "would affect the interpretation of Congress's power. And they joined an "
15034 "opinion that didn't even try to explain why this grant of power could be "
15035 "unlimited, whereas the Commerce Clause would be limited. In short, they had "
15036 "joined an opinion that did not apply to, and was inconsistent with, their "
15037 "own method for interpreting the Constitution. This opinion may well have "
15038 "yielded a result that they liked. It did not produce a reason that was "
15039 "consistent with their own principles."
15042 #. type: Content of: <book><chapter><sect1><para>
15043 #: freeculture.xml:11595
15045 "My anger with the Conservatives quickly yielded to anger with myself. For I "
15046 "had let a view of the law that I liked interfere with a view of the law as "
15050 #. type: Content of: <book><chapter><sect1><para>
15051 #: freeculture.xml:11602
15053 "Most lawyers, and most law professors, have little patience for idealism "
15054 "about courts in general and this Supreme Court in particular. Most have a "
15055 "much more pragmatic view. When Don Ayer said that this case would be won "
15056 "based on whether I could convince the Justices that the framers' values were "
15057 "important, I fought the idea, because I didn't want to believe that that is "
15058 "how this Court decides. I insisted on arguing this case as if it were a "
15059 "simple application of a set of principles. I had an argument that followed "
15060 "in logic. I didn't need to waste my time showing it should also follow in "
15065 #. type: Content of: <book><chapter><sect1><para>
15066 #: freeculture.xml:11613
15068 "As I read back over the transcript from that argument in October, I can see "
15069 "a hundred places where the answers could have taken the conversation in "
15070 "different directions, where the truth about the harm that this unchecked "
15071 "power will cause could have been made clear to this Court. Justice Kennedy "
15072 "in good faith wanted to be shown. I, idiotically, corrected his "
15073 "question. Justice Souter in good faith wanted to be shown the First "
15074 "Amendment harms. I, like a math teacher, reframed the question to make the "
15075 "logical point. I had shown them how they could strike this law of Congress "
15076 "if they wanted to. There were a hundred places where I could have helped "
15077 "them want to, yet my stubbornness, my refusal to give in, stopped me. I have "
15078 "stood before hundreds of audiences trying to persuade; I have used passion "
15079 "in that effort to persuade; but I refused to stand before this audience and "
15080 "try to persuade with the passion I had used elsewhere. It was not the basis "
15081 "on which a court should decide the issue."
15084 #. type: Content of: <book><chapter><sect1><para>
15085 #: freeculture.xml:11633
15087 "Would it have been different if I had argued it differently? Would it have "
15088 "been different if Don Ayer had argued it? Or Charles Fried? Or Kathleen "
15089 "Sullivan? <placeholder type=\"indexterm\" id=\"0\"/>"
15092 #. type: Content of: <book><chapter><sect1><para>
15093 #: freeculture.xml:11639
15095 "My friends huddled around me to insist it would not. The Court was not "
15096 "ready, my friends insisted. This was a loss that was destined. It would take "
15097 "a great deal more to show our society why our framers were right. And when "
15098 "we do that, we will be able to show that Court."
15101 #. type: Content of: <book><chapter><sect1><para>
15102 #: freeculture.xml:11645
15104 "Maybe, but I doubt it. These Justices have no financial interest in doing "
15105 "anything except the right thing. They are not lobbied. They have little "
15106 "reason to resist doing right. I can't help but think that if I had stepped "
15107 "down from this pretty picture of dispassionate justice, I could have "
15111 #. type: Content of: <book><chapter><sect1><para>
15112 #: freeculture.xml:11652
15114 "And even if I couldn't, then that doesn't excuse what happened in "
15115 "January. For at the start of this case, one of America's leading "
15116 "intellectual property professors stated publicly that my bringing this case "
15117 "was a mistake. \"The Court is not ready,\" Peter Jaszi said; this issue "
15118 "should not be raised until it is. <placeholder type=\"indexterm\" "
15123 #. type: Content of: <book><chapter><sect1><para>
15124 #: freeculture.xml:11660
15126 "After the argument and after the decision, Peter said to me, and publicly, "
15127 "that he was wrong. But if indeed that Court could not have been persuaded, "
15128 "then that is all the evidence that's needed to know that here again Peter "
15129 "was right. Either I was not ready to argue this case in a way that would do "
15130 "some good or they were not ready to hear this case in a way that would do "
15131 "some good. Either way, the decision to bring this case—a decision I "
15132 "had made four years before—was wrong. While the reaction to the Sonny "
15133 "Bono Act itself was almost unanimously negative, the reaction to the Court's "
15134 "decision was mixed. No one, at least in the press, tried to say that "
15135 "extending the term of copyright was a good idea. We had won that battle over "
15136 "ideas. Where the decision was praised, it was praised by papers that had "
15137 "been skeptical of the Court's activism in other cases. Deference was a good "
15138 "thing, even if it left standing a silly law. But where the decision was "
15139 "attacked, it was attacked because it left standing a silly and harmful "
15140 "law. <citetitle>The New York Times</citetitle> wrote in its editorial,"
15143 #. type: Content of: <book><chapter><sect1><blockquote><para>
15144 #: freeculture.xml:11681
15146 "In effect, the Supreme Court's decision makes it likely that we are seeing "
15147 "the beginning of the end of public domain and the birth of copyright "
15148 "perpetuity. The public domain has been a grand experiment, one that should "
15149 "not be allowed to die. The ability to draw freely on the entire creative "
15150 "output of humanity is one of the reasons we live in a time of such fruitful "
15151 "creative ferment."
15154 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
15155 #: freeculture.xml:11695
15156 msgid "Bolling, Ruben"
15159 #. type: Content of: <book><chapter><sect1><para>
15160 #: freeculture.xml:11690
15162 "The best responses were in the cartoons. There was a gaggle of hilarious "
15163 "images—of Mickey in jail and the like. The best, from my view of the "
15164 "case, was Ruben Bolling's, reproduced on the next page. The \"powerful and "
15165 "wealthy\" line is a bit unfair. But the punch in the face felt exactly like "
15166 "that. <placeholder type=\"indexterm\" id=\"0\"/>"
15169 #. type: Content of: <book><chapter><sect1><para>
15170 #: freeculture.xml:11698
15172 "The image that will always stick in my head is that evoked by the quote from "
15173 "<citetitle>The New York Times</citetitle>. That \"grand experiment\" we call "
15174 "the \"public domain\" is over? When I can make light of it, I think, "
15175 "\"Honey, I shrunk the Constitution.\" But I can rarely make light of it. We "
15176 "had in our Constitution a commitment to free culture. In the case that I "
15177 "fathered, the Supreme Court effectively renounced that commitment. A better "
15178 "lawyer would have made them see differently."
15181 #. type: Content of: <book><chapter><sect1><title>
15182 #: freeculture.xml:11709
15183 msgid "CHAPTER FOURTEEN: Eldred II"
15186 #. type: Content of: <book><chapter><sect1><para>
15187 #: freeculture.xml:11711
15189 "The day <citetitle>Eldred</citetitle> was decided, fate would have it that I "
15190 "was to travel to Washington, D.C. (The day the rehearing petition in "
15191 "<citetitle>Eldred</citetitle> was denied—meaning the case was really "
15192 "finally over—fate would have it that I was giving a speech to "
15193 "technologists at Disney World.) This was a particularly long flight to my "
15194 "least favorite city. The drive into the city from Dulles was delayed because "
15195 "of traffic, so I opened up my computer and wrote an op-ed piece."
15198 #. type: Content of: <book><chapter><sect1><para>
15199 #: freeculture.xml:11721
15201 "It was an act of contrition. During the whole of the flight from San "
15202 "Francisco to Washington, I had heard over and over again in my head the same "
15203 "advice from Don Ayer: You need to make them see why it is important. And "
15204 "alternating with that command was the question of Justice Kennedy: \"For all "
15205 "these years the act has impeded progress in science and the useful arts. I "
15206 "just don't see any empirical evidence for that.\" And so, having failed in "
15207 "the argument of constitutional principle, finally, I turned to an argument "
15212 #. type: Content of: <book><chapter><sect1><para>
15213 #: freeculture.xml:11731
15215 "<citetitle>The New York Times</citetitle> published the piece. In it, I "
15216 "proposed a simple fix: Fifty years after a work has been published, the "
15217 "copyright owner would be required to register the work and pay a small "
15218 "fee. If he paid the fee, he got the benefit of the full term of "
15219 "copyright. If he did not, the work passed into the public domain."
15222 #. type: Content of: <book><chapter><sect1><para>
15223 #: freeculture.xml:11739
15225 "We called this the Eldred Act, but that was just to give it a name. Eric "
15226 "Eldred was kind enough to let his name be used once again, but as he said "
15227 "early on, it won't get passed unless it has another name."
15230 #. type: Content of: <book><chapter><sect1><para>
15231 #: freeculture.xml:11744
15233 "Or another two names. For depending upon your perspective, this is either "
15234 "the \"Public Domain Enhancement Act\" or the \"Copyright Term Deregulation "
15235 "Act.\" Either way, the essence of the idea is clear and obvious: Remove "
15236 "copyright where it is doing nothing except blocking access and the spread of "
15237 "knowledge. Leave it for as long as Congress allows for those works where its "
15238 "worth is at least $1. But for everything else, let the content go."
15241 #. type: Content of: <book><chapter><sect1><indexterm><primary>
15242 #: freeculture.xml:11752 freeculture.xml:11951
15243 msgid "Forbes, Steve"
15246 #. type: Content of: <book><chapter><sect1><para>
15247 #: freeculture.xml:11754
15249 "The reaction to this idea was amazingly strong. Steve Forbes endorsed it in "
15250 "an editorial. I received an avalanche of e-mail and letters expressing "
15251 "support. When you focus the issue on lost creativity, people can see the "
15252 "copyright system makes no sense. As a good Republican might say, here "
15253 "government regulation is simply getting in the way of innovation and "
15254 "creativity. And as a good Democrat might say, here the government is "
15255 "blocking access and the spread of knowledge for no good reason. Indeed, "
15256 "there is no real difference between Democrats and Republicans on this "
15257 "issue. Anyone can recognize the stupid harm of the present system."
15260 #. type: Content of: <book><chapter><sect1><para>
15261 #: freeculture.xml:11766
15263 "Indeed, many recognized the obvious benefit of the registration "
15264 "requirement. For one of the hardest things about the current system for "
15265 "people who want to license content is that there is no obvious place to look "
15266 "for the current copyright owners. Since registration is not required, since "
15267 "marking content is not required, since no formality at all is required, it "
15268 "is often impossibly hard to locate copyright owners to ask permission to use "
15269 "or license their work. This system would lower these costs, by establishing "
15270 "at least one registry where copyright owners could be identified."
15273 #. type: Content of: <book><chapter><sect1><indexterm><primary>
15274 #: freeculture.xml:11776
15275 msgid "Berlin Act (1908)"
15278 #. type: Content of: <book><chapter><sect1><indexterm><primary>
15279 #: freeculture.xml:11777 freeculture.xml:11816
15280 msgid "Berne Convention (1908)"
15284 #. type: Content of: <book><chapter><sect1><para><footnote><para>
15285 #: freeculture.xml:11784
15287 "Until the 1908 Berlin Act of the Berne Convention, national copyright "
15288 "legislation sometimes made protection depend upon compliance with "
15289 "formalities such as registration, deposit, and affixation of notice of the "
15290 "author's claim of copyright. However, starting with the 1908 act, every text "
15291 "of the Convention has provided that \"the enjoyment and the exercise\" of "
15292 "rights guaranteed by the Convention \"shall not be subject to any "
15293 "formality.\" The prohibition against formalities is presently embodied in "
15294 "Article 5(2) of the Paris Text of the Berne Convention. Many countries "
15295 "continue to impose some form of deposit or registration requirement, albeit "
15296 "not as a condition of copyright. French law, for example, requires the "
15297 "deposit of copies of works in national repositories, principally the "
15298 "National Museum. Copies of books published in the United Kingdom must be "
15299 "deposited in the British Library. The German Copyright Act provides for a "
15300 "Registrar of Authors where the author's true name can be filed in the case "
15301 "of anonymous or pseudonymous works. Paul Goldstein, <citetitle>International "
15302 "Intellectual Property Law, Cases and Materials</citetitle> (New York: "
15303 "Foundation Press, 2001), 153–54."
15306 #. type: Content of: <book><chapter><sect1><para>
15307 #: freeculture.xml:11780
15309 "As I described in chapter 10, formalities in copyright law were removed in "
15310 "1976, when Congress followed the Europeans by abandoning any formal "
15311 "requirement before a copyright is granted.<placeholder type=\"footnote\" "
15312 "id=\"0\"/> The Europeans are said to view copyright as a \"natural right.\" "
15313 "Natural rights don't need forms to exist. Traditions, like the "
15314 "Anglo-American tradition that required copyright owners to follow form if "
15315 "their rights were to be protected, did not, the Europeans thought, properly "
15316 "respect the dignity of the author. My right as a creator turns on my "
15317 "creativity, not upon the special favor of the government."
15320 #. type: Content of: <book><chapter><sect1><para>
15321 #: freeculture.xml:11810
15323 "That's great rhetoric. It sounds wonderfully romantic. But it is absurd "
15324 "copyright policy. It is absurd especially for authors, because a world "
15325 "without formalities harms the creator. The ability to spread \"Walt Disney "
15326 "creativity\" is destroyed when there is no simple way to know what's "
15327 "protected and what's not."
15330 #. type: Content of: <book><chapter><sect1><para>
15331 #: freeculture.xml:11818
15333 "The fight against formalities achieved its first real victory in Berlin in "
15334 "1908. International copyright lawyers amended the Berne Convention in 1908, "
15335 "to require copyright terms of life plus fifty years, as well as the "
15336 "abolition of copyright formalities. The formalities were hated because the "
15337 "stories of inadvertent loss were increasingly common. It was as if a Charles "
15338 "Dickens character ran all copyright offices, and the failure to dot an "
15339 "<citetitle>i</citetitle> or cross a <citetitle>t</citetitle> resulted in the "
15340 "loss of widows' only income."
15343 #. type: Content of: <book><chapter><sect1><para>
15344 #: freeculture.xml:11828
15346 "These complaints were real and sensible. And the strictness of the "
15347 "formalities, especially in the United States, was absurd. The law should "
15348 "always have ways of forgiving innocent mistakes. There is no reason "
15349 "copyright law couldn't, as well. Rather than abandoning formalities totally, "
15350 "the response in Berlin should have been to embrace a more equitable system "
15354 #. type: Content of: <book><chapter><sect1><para>
15355 #: freeculture.xml:11836
15357 "Even that would have been resisted, however, because registration in the "
15358 "nineteenth and twentieth centuries was still expensive. It was also a "
15359 "hassle. The abolishment of formalities promised not only to save the "
15360 "starving widows, but also to lighten an unnecessary regulatory burden "
15361 "imposed upon creators."
15365 #. type: Content of: <book><chapter><sect1><para>
15366 #: freeculture.xml:11844
15368 "In addition to the practical complaint of authors in 1908, there was a moral "
15369 "claim as well. There was no reason that creative property should be a "
15370 "second-class form of property. If a carpenter builds a table, his rights "
15371 "over the table don't depend upon filing a form with the government. He has "
15372 "a property right over the table \"naturally,\" and he can assert that right "
15373 "against anyone who would steal the table, whether or not he has informed the "
15374 "government of his ownership of the table."
15377 #. type: Content of: <book><chapter><sect1><para>
15378 #: freeculture.xml:11856
15380 "This argument is correct, but its implications are misleading. For the "
15381 "argument in favor of formalities does not depend upon creative property "
15382 "being second-class property. The argument in favor of formalities turns upon "
15383 "the special problems that creative property presents. The law of "
15384 "formalities responds to the special physics of creative property, to assure "
15385 "that it can be efficiently and fairly spread."
15388 #. type: Content of: <book><chapter><sect1><para>
15389 #: freeculture.xml:11865
15391 "No one thinks, for example, that land is second-class property just because "
15392 "you have to register a deed with a court if your sale of land is to be "
15393 "effective. And few would think a car is second-class property just because "
15394 "you must register the car with the state and tag it with a license. In both "
15395 "of those cases, everyone sees that there is an important reason to secure "
15396 "registration—both because it makes the markets more efficient and "
15397 "because it better secures the rights of the owner. Without a registration "
15398 "system for land, landowners would perpetually have to guard their "
15399 "property. With registration, they can simply point the police to a "
15400 "deed. Without a registration system for cars, auto theft would be much "
15401 "easier. With a registration system, the thief has a high burden to sell a "
15402 "stolen car. A slight burden is placed on the property owner, but those "
15403 "burdens produce a much better system of protection for property generally."
15406 #. type: Content of: <book><chapter><sect1><para>
15407 #: freeculture.xml:11881
15409 "It is similarly special physics that makes formalities important in "
15410 "copyright law. Unlike a carpenter's table, there's nothing in nature that "
15411 "makes it relatively obvious who might own a particular bit of creative "
15412 "property. A recording of Lyle Lovett's latest album can exist in a billion "
15413 "places without anything necessarily linking it back to a particular "
15414 "owner. And like a car, there's no way to buy and sell creative property with "
15415 "confidence unless there is some simple way to authenticate who is the author "
15416 "and what rights he has. Simple transactions are destroyed in a world without "
15417 "formalities. Complex, expensive, <emphasis>lawyer</emphasis> transactions "
15418 "take their place. <placeholder type=\"indexterm\" id=\"0\"/>"
15421 #. type: Content of: <book><chapter><sect1><para>
15422 #: freeculture.xml:11896
15424 "This was the understanding of the problem with the Sonny Bono Act that we "
15425 "tried to demonstrate to the Court. This was the part it didn't \"get.\" "
15426 "Because we live in a system without formalities, there is no way easily to "
15427 "build upon or use culture from our past. If copyright terms were, as Justice "
15428 "Story said they would be, \"short,\" then this wouldn't matter much. For "
15429 "fourteen years, under the framers' system, a work would be presumptively "
15430 "controlled. After fourteen years, it would be presumptively uncontrolled."
15433 #. type: Content of: <book><chapter><sect1><para>
15434 #: freeculture.xml:11906
15436 "But now that copyrights can be just about a century long, the inability to "
15437 "know what is protected and what is not protected becomes a huge and obvious "
15438 "burden on the creative process. If the only way a library can offer an "
15439 "Internet exhibit about the New Deal is to hire a lawyer to clear the rights "
15440 "to every image and sound, then the copyright system is burdening creativity "
15441 "in a way that has never been seen before <emphasis>because there are no "
15442 "formalities</emphasis>."
15445 #. type: Content of: <book><chapter><sect1><para>
15446 #: freeculture.xml:11915
15448 "The Eldred Act was designed to respond to exactly this problem. If it is "
15449 "worth $1 to you, then register your work and you can get the longer "
15450 "term. Others will know how to contact you and, therefore, how to get your "
15451 "permission if they want to use your work. And you will get the benefit of an "
15452 "extended copyright term."
15455 #. type: Content of: <book><chapter><sect1><para>
15456 #: freeculture.xml:11922
15458 "If it isn't worth it to you to register to get the benefit of an extended "
15459 "term, then it shouldn't be worth it for the government to defend your "
15460 "monopoly over that work either. The work should pass into the public domain "
15461 "where anyone can copy it, or build archives with it, or create a movie based "
15462 "on it. It should become free if it is not worth $1 to you."
15465 #. type: Content of: <book><chapter><sect1><para>
15466 #: freeculture.xml:11929
15468 "Some worry about the burden on authors. Won't the burden of registering the "
15469 "work mean that the $1 is really misleading? Isn't the hassle worth more than "
15470 "$1? Isn't that the real problem with registration?"
15474 #. type: Content of: <book><chapter><sect1><para>
15475 #: freeculture.xml:11935
15477 "It is. The hassle is terrible. The system that exists now is awful. I "
15478 "completely agree that the Copyright Office has done a terrible job (no doubt "
15479 "because they are terribly funded) in enabling simple and cheap "
15480 "registrations. Any real solution to the problem of formalities must address "
15481 "the real problem of <emphasis>governments</emphasis> standing at the core of "
15482 "any system of formalities. In this book, I offer such a solution. That "
15483 "solution essentially remakes the Copyright Office. For now, assume it was "
15484 "Amazon that ran the registration system. Assume it was one-click "
15485 "registration. The Eldred Act would propose a simple, one-click registration "
15486 "fifty years after a work was published. Based upon historical data, that "
15487 "system would move up to 98 percent of commercial work, commercial work that "
15488 "no longer had a commercial life, into the public domain within fifty "
15489 "years. What do you think?"
15492 #. type: Content of: <book><chapter><sect1><para>
15493 #: freeculture.xml:11953
15495 "When Steve Forbes endorsed the idea, some in Washington began to pay "
15496 "attention. Many people contacted me pointing to representatives who might be "
15497 "willing to introduce the Eldred Act. And I had a few who directly suggested "
15498 "that they might be willing to take the first step."
15501 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
15502 #: freeculture.xml:11966
15503 msgid "Lofgren, Zoe"
15506 #. type: Content of: <book><chapter><sect1><para>
15507 #: freeculture.xml:11959
15509 "One representative, Zoe Lofgren of California, went so far as to get the "
15510 "bill drafted. The draft solved any problem with international law. It "
15511 "imposed the simplest requirement upon copyright owners possible. In May "
15512 "2003, it looked as if the bill would be introduced. On May 16, I posted on "
15513 "the Eldred Act blog, \"we are close.\" There was a general reaction in the "
15514 "blog community that something good might happen here. <placeholder "
15515 "type=\"indexterm\" id=\"0\"/>"
15518 #. type: Content of: <book><chapter><sect1><para>
15519 #: freeculture.xml:11969
15521 "But at this stage, the lobbyists began to intervene. Jack Valenti and the "
15522 "MPAA general counsel came to the congresswoman's office to give the view of "
15523 "the MPAA. Aided by his lawyer, as Valenti told me, Valenti informed the "
15524 "congresswoman that the MPAA would oppose the Eldred Act. The reasons are "
15525 "embarrassingly thin. More importantly, their thinness shows something clear "
15526 "about what this debate is really about."
15530 #. type: Content of: <book><chapter><sect1><para>
15531 #: freeculture.xml:11977
15533 "The MPAA argued first that Congress had \"firmly rejected the central "
15534 "concept in the proposed bill\"—that copyrights be renewed. That was "
15535 "true, but irrelevant, as Congress's \"firm rejection\" had occurred long "
15536 "before the Internet made subsequent uses much more likely. Second, they "
15537 "argued that the proposal would harm poor copyright owners—apparently "
15538 "those who could not afford the $1 fee. Third, they argued that Congress had "
15539 "determined that extending a copyright term would encourage restoration "
15540 "work. Maybe in the case of the small percentage of work covered by copyright "
15541 "law that is still commercially valuable, but again this was irrelevant, as "
15542 "the proposal would not cut off the extended term unless the $1 fee was not "
15543 "paid. Fourth, the MPAA argued that the bill would impose \"enormous\" costs, "
15544 "since a registration system is not free. True enough, but those costs are "
15545 "certainly less than the costs of clearing the rights for a copyright whose "
15546 "owner is not known. Fifth, they worried about the risks if the copyright to "
15547 "a story underlying a film were to pass into the public domain. But what risk "
15548 "is that? If it is in the public domain, then the film is a valid derivative "
15552 #. type: Content of: <book><chapter><sect1><para>
15553 #: freeculture.xml:11998
15555 "Finally, the MPAA argued that existing law enabled copyright owners to do "
15556 "this if they wanted. But the whole point is that there are thousands of "
15557 "copyright owners who don't even know they have a copyright to give. Whether "
15558 "they are free to give away their copyright or not—a controversial "
15559 "claim in any case—unless they know about a copyright, they're not "
15563 #. type: Content of: <book><chapter><sect1><para>
15564 #: freeculture.xml:12006
15566 "At the beginning of this book, I told two stories about the law reacting to "
15567 "changes in technology. In the one, common sense prevailed. In the other, "
15568 "common sense was delayed. The difference between the two stories was the "
15569 "power of the opposition—the power of the side that fought to defend "
15570 "the status quo. In both cases, a new technology threatened old "
15571 "interests. But in only one case did those interest's have the power to "
15572 "protect themselves against this new competitive threat."
15575 #. type: Content of: <book><chapter><sect1><para>
15576 #: freeculture.xml:12016
15578 "I used these two cases as a way to frame the war that this book has been "
15579 "about. For here, too, a new technology is forcing the law to react. And "
15580 "here, too, we should ask, is the law following or resisting common sense? If "
15581 "common sense supports the law, what explains this common sense?"
15585 #. type: Content of: <book><chapter><sect1><para>
15586 #: freeculture.xml:12025
15588 "When the issue is piracy, it is right for the law to back the copyright "
15589 "owners. The commercial piracy that I described is wrong and harmful, and the "
15590 "law should work to eliminate it. When the issue is p2p sharing, it is easy "
15591 "to understand why the law backs the owners still: Much of this sharing is "
15592 "wrong, even if much is harmless. When the issue is copyright terms for the "
15593 "Mickey Mouses of the world, it is possible still to understand why the law "
15594 "favors Hollywood: Most people don't recognize the reasons for limiting "
15595 "copyright terms; it is thus still possible to see good faith within the "
15599 #. type: Content of: <book><chapter><sect1><para>
15600 #: freeculture.xml:12036
15602 "But when the copyright owners oppose a proposal such as the Eldred Act, "
15603 "then, finally, there is an example that lays bare the naked selfinterest "
15604 "driving this war. This act would free an extraordinary range of content that "
15605 "is otherwise unused. It wouldn't interfere with any copyright owner's desire "
15606 "to exercise continued control over his content. It would simply liberate "
15607 "what Kevin Kelly calls the \"Dark Content\" that fills archives around the "
15608 "world. So when the warriors oppose a change like this, we should ask one "
15612 #. type: Content of: <book><chapter><sect1><para>
15613 #: freeculture.xml:12046
15614 msgid "What does this industry really want?"
15617 #. type: Content of: <book><chapter><sect1><para>
15618 #: freeculture.xml:12049
15620 "With very little effort, the warriors could protect their content. So the "
15621 "effort to block something like the Eldred Act is not really about protecting "
15622 "<emphasis>their</emphasis> content. The effort to block the Eldred Act is an "
15623 "effort to assure that nothing more passes into the public domain. It is "
15624 "another step to assure that the public domain will never compete, that there "
15625 "will be no use of content that is not commercially controlled, and that "
15626 "there will be no commercial use of content that doesn't require "
15627 "<emphasis>their</emphasis> permission first."
15630 #. type: Content of: <book><chapter><sect1><para>
15631 #: freeculture.xml:12060
15633 "The opposition to the Eldred Act reveals how extreme the other side is. The "
15634 "most powerful and sexy and well loved of lobbies really has as its aim not "
15635 "the protection of \"property\" but the rejection of a tradition. Their aim "
15636 "is not simply to protect what is theirs. <emphasis>Their aim is to assure "
15637 "that all there is is what is theirs</emphasis>."
15641 #. type: Content of: <book><chapter><sect1><para>
15642 #: freeculture.xml:12068
15644 "It is not hard to understand why the warriors take this view. It is not hard "
15645 "to see why it would benefit them if the competition of the public domain "
15646 "tied to the Internet could somehow be quashed. Just as RCA feared the "
15647 "competition of FM, they fear the competition of a public domain connected to "
15648 "a public that now has the means to create with it and to share its own "
15652 #. type: Content of: <book><chapter><sect1><para>
15653 #: freeculture.xml:12080
15655 "What is hard to understand is why the public takes this view. It is as if "
15656 "the law made airplanes trespassers. The MPAA stands with the Causbys and "
15657 "demands that their remote and useless property rights be respected, so that "
15658 "these remote and forgotten copyright holders might block the progress of "
15662 #. type: Content of: <book><chapter><sect1><para>
15663 #: freeculture.xml:12087
15665 "All this seems to follow easily from this untroubled acceptance of the "
15666 "\"property\" in intellectual property. Common sense supports it, and so long "
15667 "as it does, the assaults will rain down upon the technologies of the "
15668 "Internet. The consequence will be an increasing \"permission society.\" The "
15669 "past can be cultivated only if you can identify the owner and gain "
15670 "permission to build upon his work. The future will be controlled by this "
15671 "dead (and often unfindable) hand of the past."
15674 #. type: Content of: <book><chapter><title>
15675 #: freeculture.xml:12099
15679 #. type: Content of: <book><chapter><para>
15680 #: freeculture.xml:12101
15682 "There are more than 35 million people with the AIDS virus "
15683 "worldwide. Twenty-five million of them live in sub-Saharan Africa. "
15684 "Seventeen million have already died. Seventeen million Africans is "
15685 "proportional percentage-wise to seven million Americans. More importantly, "
15686 "it is seventeen million Africans."
15689 #. type: Content of: <book><chapter><para>
15690 #: freeculture.xml:12108
15692 "There is no cure for AIDS, but there are drugs to slow its progression. "
15693 "These antiretroviral therapies are still experimental, but they have already "
15694 "had a dramatic effect. In the United States, AIDS patients who regularly "
15695 "take a cocktail of these drugs increase their life expectancy by ten to "
15696 "twenty years. For some, the drugs make the disease almost invisible."
15700 #. type: Content of: <book><chapter><para><footnote><para>
15701 #: freeculture.xml:12123
15703 "Commission on Intellectual Property Rights, \"Final Report: Integrating "
15704 "Intellectual Property Rights and Development Policy\" (London, 2002), "
15705 "available at <ulink url=\"http://free-culture.cc/notes/\">link "
15706 "#55</ulink>. According to a World Health Organization press release issued 9 "
15707 "July 2002, only 230,000 of the 6 million who need drugs in the developing "
15708 "world receive them—and half of them are in Brazil."
15711 #. type: Content of: <book><chapter><para>
15712 #: freeculture.xml:12116
15714 "These drugs are expensive. When they were first introduced in the United "
15715 "States, they cost between $10,000 and $15,000 per person per year. Today, "
15716 "some cost $25,000 per year. At these prices, of course, no African nation "
15717 "can afford the drugs for the vast majority of its population: $15,000 is "
15718 "thirty times the per capita gross national product of Zimbabwe. At these "
15719 "prices, the drugs are totally unavailable.<placeholder type=\"footnote\" "
15724 #. type: Content of: <book><chapter><para>
15725 #: freeculture.xml:12134
15727 "These prices are not high because the ingredients of the drugs are "
15728 "expensive. These prices are high because the drugs are protected by "
15729 "patents. The drug companies that produced these life-saving mixes enjoy at "
15730 "least a twenty-year monopoly for their inventions. They use that monopoly "
15731 "power to extract the most they can from the market. That power is in turn "
15732 "used to keep the prices high."
15735 #. type: Content of: <book><chapter><para>
15736 #: freeculture.xml:12142
15738 "There are many who are skeptical of patents, especially drug patents. I am "
15739 "not. Indeed, of all the areas of research that might be supported by "
15740 "patents, drug research is, in my view, the clearest case where patents are "
15741 "needed. The patent gives the drug company some assurance that if it is "
15742 "successful in inventing a new drug to treat a disease, it will be able to "
15743 "earn back its investment and more. This is socially an extremely valuable "
15744 "incentive. I am the last person who would argue that the law should abolish "
15745 "it, at least without other changes."
15748 #. type: Content of: <book><chapter><para>
15749 #: freeculture.xml:12153
15751 "But it is one thing to support patents, even drug patents. It is another "
15752 "thing to determine how best to deal with a crisis. And as African leaders "
15753 "began to recognize the devastation that AIDS was bringing, they started "
15754 "looking for ways to import HIV treatments at costs significantly below the "
15758 #. type: Content of: <book><chapter><indexterm><primary>
15759 #: freeculture.xml:12171 freeculture.xml:12599
15760 msgid "Braithwaite, John"
15763 #. type: Content of: <book><chapter><para><footnote><para>
15764 #: freeculture.xml:12169
15766 "See Peter Drahos with John Braithwaite, Information Feudalism: "
15767 "<citetitle>Who Owns the Knowledge Economy?</citetitle> (New York: The New "
15768 "Press, 2003), 37. <placeholder type=\"indexterm\" id=\"0\"/> <placeholder "
15769 "type=\"indexterm\" id=\"1\"/>"
15772 #. type: Content of: <book><chapter><para>
15773 #: freeculture.xml:12160
15775 "In 1997, South Africa tried one tack. It passed a law to allow the "
15776 "importation of patented medicines that had been produced or sold in another "
15777 "nation's market with the consent of the patent owner. For example, if the "
15778 "drug was sold in India, it could be imported into Africa from India. This is "
15779 "called \"parallel importation,\" and it is generally permitted under "
15780 "international trade law and is specifically permitted within the European "
15781 "Union.<placeholder type=\"footnote\" id=\"0\"/>"
15785 #. type: Content of: <book><chapter><para><footnote><para>
15786 #: freeculture.xml:12182
15788 "International Intellectual Property Institute (IIPI), <citetitle>Patent "
15789 "Protection and Access to HIV/AIDS Pharmaceuticals in Sub-Saharan Africa, a "
15790 "Report Prepared for the World Intellectual Property Organization</citetitle> "
15791 "(Washington, D.C., 2000), 14, available at <ulink "
15792 "url=\"http://free-culture.cc/notes/\">link #56</ulink>. For a firsthand "
15793 "account of the struggle over South Africa, see Hearing Before the "
15794 "Subcommittee on Criminal Justice, Drug Policy, and Human Resources, House "
15795 "Committee on Government Reform, H. Rep., 1st sess., Ser. No. 106-126 (22 "
15796 "July 1999), 150–57 (statement of James Love)."
15800 #. type: Content of: <book><chapter><para><footnote><para>
15801 #: freeculture.xml:12209
15803 "International Intellectual Property Institute (IIPI), <citetitle>Patent "
15804 "Protection and Access to HIV/AIDS Pharmaceuticals in Sub-Saharan Africa, a "
15805 "Report Prepared for the World Intellectual Property Organization</citetitle> "
15806 "(Washington, D.C., 2000), 15."
15809 #. type: Content of: <book><chapter><para>
15810 #: freeculture.xml:12176
15812 "However, the United States government opposed the bill. Indeed, more than "
15813 "opposed. As the International Intellectual Property Association "
15814 "characterized it, \"The U.S. government pressured South Africa . . . not to "
15815 "permit compulsory licensing or parallel imports.\"<placeholder "
15816 "type=\"footnote\" id=\"0\"/> Through the Office of the United States Trade "
15817 "Representative, the government asked South Africa to change the "
15818 "law—and to add pressure to that request, in 1998, the USTR listed "
15819 "South Africa for possible trade sanctions. That same year, more than forty "
15820 "pharmaceutical companies began proceedings in the South African courts to "
15821 "challenge the government's actions. The United States was then joined by "
15822 "other governments from the EU. Their claim, and the claim of the "
15823 "pharmaceutical companies, was that South Africa was violating its "
15824 "obligations under international law by discriminating against a particular "
15825 "kind of patent— pharmaceutical patents. The demand of these "
15826 "governments, with the United States in the lead, was that South Africa "
15827 "respect these patents as it respects any other patent, regardless of any "
15828 "effect on the treatment of AIDS within South Africa.<placeholder "
15829 "type=\"footnote\" id=\"1\"/>"
15832 #. type: Content of: <book><chapter><para>
15833 #: freeculture.xml:12215
15835 "We should place the intervention by the United States in context. No doubt "
15836 "patents are not the most important reason that Africans don't have access to "
15837 "drugs. Poverty and the total absence of an effective health care "
15838 "infrastructure matter more. But whether patents are the most important "
15839 "reason or not, the price of drugs has an effect on their demand, and patents "
15840 "affect price. And so, whether massive or marginal, there was an effect from "
15841 "our government's intervention to stop the flow of medications into Africa."
15844 #. type: Content of: <book><chapter><para>
15845 #: freeculture.xml:12225
15847 "By stopping the flow of HIV treatment into Africa, the United States "
15848 "government was not saving drugs for United States citizens. This is not "
15849 "like wheat (if they eat it, we can't); instead, the flow that the United "
15850 "States intervened to stop was, in effect, a flow of knowledge: information "
15851 "about how to take chemicals that exist within Africa, and turn those "
15852 "chemicals into drugs that would save 15 to 30 million lives."
15855 #. type: Content of: <book><chapter><para>
15856 #: freeculture.xml:12233
15858 "Nor was the intervention by the United States going to protect the profits "
15859 "of United States drug companies—at least, not substantially. It was "
15860 "not as if these countries were in the position to buy the drugs for the "
15861 "prices the drug companies were charging. Again, the Africans are wildly too "
15862 "poor to afford these drugs at the offered prices. Stopping the parallel "
15863 "import of these drugs would not substantially increase the sales by "
15869 #. type: Content of: <book><chapter><para><footnote><para>
15870 #: freeculture.xml:12248
15872 "See Sabin Russell, \"New Crusade to Lower AIDS Drug Costs: Africa's Needs at "
15873 "Odds with Firms' Profit Motive,\" <citetitle>San Francisco "
15874 "Chronicle</citetitle>, 24 May 1999, A1, available at <ulink "
15875 "url=\"http://free-culture.cc/notes/\">link #57</ulink> (\"compulsory "
15876 "licenses and gray markets pose a threat to the entire system of intellectual "
15877 "property protection\"); Robert Weissman, \"AIDS and Developing Countries: "
15878 "Democratizing Access to Essential Medicines,\" <citetitle>Foreign Policy in "
15879 "Focus</citetitle> 4:23 (August 1999), available at <ulink "
15880 "url=\"http://free-culture.cc/notes/\">link #58</ulink> (describing "
15881 "U.S. policy); John A. Harrelson, \"TRIPS, Pharmaceutical Patents, and the "
15882 "HIV/AIDS Crisis: Finding the Proper Balance Between Intellectual Property "
15883 "Rights and Compassion, a Synopsis,\" <citetitle>Widener Law Symposium "
15884 "Journal</citetitle> (Spring 2001): 175."
15887 #. type: Content of: <book><chapter><para>
15888 #: freeculture.xml:12242
15890 "Instead, the argument in favor of restricting this flow of information, "
15891 "which was needed to save the lives of millions, was an argument about the "
15892 "sanctity of property.<placeholder type=\"footnote\" id=\"0\"/> It was "
15893 "because \"intellectual property\" would be violated that these drugs should "
15894 "not flow into Africa. It was a principle about the importance of "
15895 "\"intellectual property\" that led these government actors to intervene "
15896 "against the South African response to AIDS."
15899 #. type: Content of: <book><chapter><para>
15900 #: freeculture.xml:12269
15902 "Now just step back for a moment. There will be a time thirty years from now "
15903 "when our children look back at us and ask, how could we have let this "
15904 "happen? How could we allow a policy to be pursued whose direct cost would be "
15905 "to speed the death of 15 to 30 million Africans, and whose only real benefit "
15906 "would be to uphold the \"sanctity\" of an idea? What possible justification "
15907 "could there ever be for a policy that results in so many deaths? What "
15908 "exactly is the insanity that would allow so many to die for such an "
15912 #. type: Content of: <book><chapter><para>
15913 #: freeculture.xml:12279
15915 "Some blame the drug companies. I don't. They are corporations. Their "
15916 "managers are ordered by law to make money for the corporation. They push a "
15917 "certain patent policy not because of ideals, but because it is the policy "
15918 "that makes them the most money. And it only makes them the most money "
15919 "because of a certain corruption within our political system— a "
15920 "corruption the drug companies are certainly not responsible for."
15923 #. type: Content of: <book><chapter><para>
15924 #: freeculture.xml:12287
15926 "The corruption is our own politicians' failure of integrity. For the drug "
15927 "companies would love—they say, and I believe them—to sell their "
15928 "drugs as cheaply as they can to countries in Africa and elsewhere. There "
15929 "are issues they'd have to resolve to make sure the drugs didn't get back "
15930 "into the United States, but those are mere problems of technology. They "
15931 "could be overcome."
15935 #. type: Content of: <book><chapter><para>
15936 #: freeculture.xml:12295
15938 "A different problem, however, could not be overcome. This is the fear of the "
15939 "grandstanding politician who would call the presidents of the drug companies "
15940 "before a Senate or House hearing, and ask, \"How is it you can sell this HIV "
15941 "drug in Africa for only $1 a pill, but the same drug would cost an American "
15942 "$1,500?\" Because there is no \"sound bite\" answer to that question, its "
15943 "effect would be to induce regulation of prices in America. The drug "
15944 "companies thus avoid this spiral by avoiding the first step. They reinforce "
15945 "the idea that property should be sacred. They adopt a rational strategy in "
15946 "an irrational context, with the unintended consequence that perhaps millions "
15947 "die. And that rational strategy thus becomes framed in terms of this "
15948 "ideal—the sanctity of an idea called \"intellectual property.\""
15951 #. type: Content of: <book><chapter><para>
15952 #: freeculture.xml:12310
15954 "So when the common sense of your child confronts you, what will you say? "
15955 "When the common sense of a generation finally revolts against what we have "
15956 "done, how will we justify what we have done? What is the argument?"
15959 #. type: Content of: <book><chapter><para>
15960 #: freeculture.xml:12316
15962 "A sensible patent policy could endorse and strongly support the patent "
15963 "system without having to reach everyone everywhere in exactly the same "
15964 "way. Just as a sensible copyright policy could endorse and strongly support "
15965 "a copyright system without having to regulate the spread of culture "
15966 "perfectly and forever, a sensible patent policy could endorse and strongly "
15967 "support a patent system without having to block the spread of drugs to a "
15968 "country not rich enough to afford market prices in any case. A sensible "
15969 "policy, in other words, could be a balanced policy. For most of our history, "
15970 "both copyright and patent policies were balanced in just this sense."
15974 #. type: Content of: <book><chapter><para>
15975 #: freeculture.xml:12328
15977 "But we as a culture have lost this sense of balance. We have lost the "
15978 "critical eye that helps us see the difference between truth and extremism. "
15979 "A certain property fundamentalism, having no connection to our tradition, "
15980 "now reigns in this culture—bizarrely, and with consequences more grave "
15981 "to the spread of ideas and culture than almost any other single policy "
15982 "decision that we as a democracy will make. A simple idea blinds us, and "
15983 "under the cover of darkness, much happens that most of us would reject if "
15984 "any of us looked. So uncritically do we accept the idea of property in ideas "
15985 "that we don't even notice how monstrous it is to deny ideas to a people who "
15986 "are dying without them. So uncritically do we accept the idea of property in "
15987 "culture that we don't even question when the control of that property "
15988 "removes our ability, as a people, to develop our culture "
15989 "democratically. Blindness becomes our common sense. And the challenge for "
15990 "anyone who would reclaim the right to cultivate our culture is to find a way "
15991 "to make this common sense open its eyes."
15994 #. type: Content of: <book><chapter><para>
15995 #: freeculture.xml:12348
15997 "So far, common sense sleeps. There is no revolt. Common sense does not yet "
15998 "see what there could be to revolt about. The extremism that now dominates "
15999 "this debate fits with ideas that seem natural, and that fit is reinforced by "
16000 "the RCAs of our day. They wage a frantic war to fight \"piracy,\" and "
16001 "devastate a culture for creativity. They defend the idea of \"creative "
16002 "property,\" while transforming real creators into modern-day "
16003 "sharecroppers. They are insulted by the idea that rights should be balanced, "
16004 "even though each of the major players in this content war was itself a "
16005 "beneficiary of a more balanced ideal. The hypocrisy reeks. Yet in a city "
16006 "like Washington, hypocrisy is not even noticed. Powerful lobbies, complex "
16007 "issues, and MTV attention spans produce the \"perfect storm\" for free "
16012 #. type: Content of: <book><chapter><para><footnote><para>
16013 #: freeculture.xml:12365
16015 "Jonathan Krim, \"The Quiet War over Open-Source,\" <citetitle>Washington "
16016 "Post</citetitle>, August 2003, E1, available at <ulink "
16017 "url=\"http://free-culture.cc/notes/\">link #59</ulink>; William New, "
16018 "\"Global Group's Shift on `Open Source' Meeting Spurs Stir,\" "
16019 "<citetitle>National Journal's Technology Daily</citetitle>, 19 August 2003, "
16020 "available at <ulink url=\"http://free-culture.cc/notes/\">link #60</ulink>; "
16021 "William New, \"U.S. Official Opposes `Open Source' Talks at WIPO,\" "
16022 "<citetitle>National Journal's Technology Daily</citetitle>, 19 August 2003, "
16023 "available at <ulink url=\"http://free-culture.cc/notes/\">link #61</ulink>."
16026 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
16027 #: freeculture.xml:12393 freeculture.xml:13115
16028 msgid "PLoS (Public Library of Science)"
16031 #. type: Content of: <book><chapter><para>
16032 #: freeculture.xml:12362
16034 "In August 2003, a fight broke out in the United States about a decision by "
16035 "the World Intellectual Property Organization to cancel a "
16036 "meeting.<placeholder type=\"footnote\" id=\"0\"/> At the request of a wide "
16037 "range of interests, WIPO had decided to hold a meeting to discuss \"open and "
16038 "collaborative projects to create public goods.\" These are projects that "
16039 "have been successful in producing public goods without relying exclusively "
16040 "upon a proprietary use of intellectual property. Examples include the "
16041 "Internet and the World Wide Web, both of which were developed on the basis "
16042 "of protocols in the public domain. It included an emerging trend to support "
16043 "open academic journals, including the Public Library of Science project that "
16044 "I describe in the Afterword. It included a project to develop single "
16045 "nucleotide polymorphisms (SNPs), which are thought to have great "
16046 "significance in biomedical research. (That nonprofit project comprised a "
16047 "consortium of the Wellcome Trust and pharmaceutical and technological "
16048 "companies, including Amersham Biosciences, AstraZeneca, Aventis, Bayer, "
16049 "Bristol-Myers Squibb, Hoffmann-La Roche, Glaxo-SmithKline, IBM, Motorola, "
16050 "Novartis, Pfizer, and Searle.) It included the Global Positioning System, "
16051 "which Ronald Reagan set free in the early 1980s. And it included \"open "
16052 "source and free software.\" <placeholder type=\"indexterm\" id=\"1\"/>"
16055 #. type: Content of: <book><chapter><para>
16056 #: freeculture.xml:12396
16058 "The aim of the meeting was to consider this wide range of projects from one "
16059 "common perspective: that none of these projects relied upon intellectual "
16060 "property extremism. Instead, in all of them, intellectual property was "
16061 "balanced by agreements to keep access open or to impose limitations on the "
16062 "way in which proprietary claims might be used."
16066 #. type: Content of: <book><chapter><para><footnote><para>
16067 #: freeculture.xml:12404
16069 "I should disclose that I was one of the people who asked WIPO for the "
16073 #. type: Content of: <book><chapter><para>
16074 #: freeculture.xml:12403
16076 "From the perspective of this book, then, the conference was "
16077 "ideal.<placeholder type=\"footnote\" id=\"0\"/> The projects within its "
16078 "scope included both commercial and noncommercial work. They primarily "
16079 "involved science, but from many perspectives. And WIPO was an ideal venue "
16080 "for this discussion, since WIPO is the preeminent international body dealing "
16081 "with intellectual property issues."
16085 #. type: Content of: <book><chapter><para>
16086 #: freeculture.xml:12414
16088 "Indeed, I was once publicly scolded for not recognizing this fact about "
16089 "WIPO. In February 2003, I delivered a keynote address to a preparatory "
16090 "conference for the World Summit on the Information Society (WSIS). At a "
16091 "press conference before the address, I was asked what I would say. I "
16092 "responded that I would be talking a little about the importance of balance "
16093 "in intellectual property for the development of an information society. The "
16094 "moderator for the event then promptly interrupted to inform me and the "
16095 "assembled reporters that no question about intellectual property would be "
16096 "discussed by WSIS, since those questions were the exclusive domain of "
16097 "WIPO. In the talk that I had prepared, I had actually made the issue of "
16098 "intellectual property relatively minor. But after this astonishing "
16099 "statement, I made intellectual property the sole focus of my talk. There was "
16100 "no way to talk about an \"Information Society\" unless one also talked about "
16101 "the range of information and culture that would be free. My talk did not "
16102 "make my immoderate moderator very happy. And she was no doubt correct that "
16103 "the scope of intellectual property protections was ordinarily the stuff of "
16104 "WIPO. But in my view, there couldn't be too much of a conversation about how "
16105 "much intellectual property is needed, since in my view, the very idea of "
16106 "balance in intellectual property had been lost."
16109 #. type: Content of: <book><chapter><para>
16110 #: freeculture.xml:12438
16112 "So whether or not WSIS can discuss balance in intellectual property, I had "
16113 "thought it was taken for granted that WIPO could and should. And thus the "
16114 "meeting about \"open and collaborative projects to create public goods\" "
16115 "seemed perfectly appropriate within the WIPO agenda."
16118 #. type: Content of: <book><chapter><para>
16119 #: freeculture.xml:12444
16121 "But there is one project within that list that is highly controversial, at "
16122 "least among lobbyists. That project is \"open source and free software.\" "
16123 "Microsoft in particular is wary of discussion of the subject. From its "
16124 "perspective, a conference to discuss open source and free software would be "
16125 "like a conference to discuss Apple's operating system. Both open source and "
16126 "free software compete with Microsoft's software. And internationally, many "
16127 "governments have begun to explore requirements that they use open source or "
16128 "free software, rather than \"proprietary software,\" for their own internal "
16133 #. type: Content of: <book><chapter><para><footnote><para>
16134 #: freeculture.xml:12466
16136 "Microsoft's position about free and open source software is more "
16137 "sophisticated. As it has repeatedly asserted, it has no problem with \"open "
16138 "source\" software or software in the public domain. Microsoft's principal "
16139 "opposition is to \"free software\" licensed under a \"copyleft\" license, "
16140 "meaning a license that requires the licensee to adopt the same terms on any "
16141 "derivative work. See Bradford L. Smith, \"The Future of Software: Enabling "
16142 "the Marketplace to Decide,\" <citetitle>Government Policy Toward Open Source "
16143 "Software</citetitle> (Washington, D.C.: AEI-Brookings Joint Center for "
16144 "Regulatory Studies, American Enterprise Institute for Public Policy "
16145 "Research, 2002), 69, available at <ulink "
16146 "url=\"http://free-culture.cc/notes/\">link #62</ulink>. See also Craig "
16147 "Mundie, Microsoft senior vice president, <citetitle>The Commercial Software "
16148 "Model</citetitle>, discussion at New York University Stern School of "
16149 "Business (3 May 2001), available at <ulink "
16150 "url=\"http://free-culture.cc/notes/\">link #63</ulink>."
16153 #. type: Content of: <book><chapter><para>
16154 #: freeculture.xml:12455
16156 "I don't mean to enter that debate here. It is important only to make clear "
16157 "that the distinction is not between commercial and noncommercial "
16158 "software. There are many important companies that depend fundamentally upon "
16159 "open source and free software, IBM being the most prominent. IBM is "
16160 "increasingly shifting its focus to the GNU/Linux operating system, the most "
16161 "famous bit of \"free software\"—and IBM is emphatically a commercial "
16162 "entity. Thus, to support \"open source and free software\" is not to oppose "
16163 "commercial entities. It is, instead, to support a mode of software "
16164 "development that is different from Microsoft's.<placeholder "
16165 "type=\"footnote\" id=\"0\"/>"
16169 #. type: Content of: <book><chapter><para>
16170 #: freeculture.xml:12484
16172 "More important for our purposes, to support \"open source and free "
16173 "software\" is not to oppose copyright. \"Open source and free software\" is "
16174 "not software in the public domain. Instead, like Microsoft's software, the "
16175 "copyright owners of free and open source software insist quite strongly that "
16176 "the terms of their software license be respected by adopters of free and "
16177 "open source software. The terms of that license are no doubt different from "
16178 "the terms of a proprietary software license. Free software licensed under "
16179 "the General Public License (GPL), for example, requires that the source code "
16180 "for the software be made available by anyone who modifies and redistributes "
16181 "the software. But that requirement is effective only if copyright governs "
16182 "software. If copyright did not govern software, then free software could not "
16183 "impose the same kind of requirements on its adopters. It thus depends upon "
16184 "copyright law just as Microsoft does."
16188 #. type: Content of: <book><chapter><para><footnote><para>
16189 #: freeculture.xml:12510
16191 "Krim, \"The Quiet War over Open-Source,\" available at <ulink "
16192 "url=\"http://free-culture.cc/notes/\">link #64</ulink>."
16195 #. type: Content of: <book><chapter><para>
16196 #: freeculture.xml:12502
16198 "It is therefore understandable that as a proprietary software developer, "
16199 "Microsoft would oppose this WIPO meeting, and understandable that it would "
16200 "use its lobbyists to get the United States government to oppose it, as "
16201 "well. And indeed, that is just what was reported to have happened. According "
16202 "to Jonathan Krim of the <citetitle>Washington Post</citetitle>, Microsoft's "
16203 "lobbyists succeeded in getting the United States government to veto the "
16204 "meeting.<placeholder type=\"footnote\" id=\"0\"/> And without U.S. backing, "
16205 "the meeting was canceled."
16208 #. type: Content of: <book><chapter><para>
16209 #: freeculture.xml:12516
16211 "I don't blame Microsoft for doing what it can to advance its own interests, "
16212 "consistent with the law. And lobbying governments is plainly consistent with "
16213 "the law. There was nothing surprising about its lobbying here, and nothing "
16214 "terribly surprising about the most powerful software producer in the United "
16215 "States having succeeded in its lobbying efforts."
16218 #. type: Content of: <book><chapter><para>
16219 #: freeculture.xml:12524
16221 "What was surprising was the United States government's reason for opposing "
16222 "the meeting. Again, as reported by Krim, Lois Boland, acting director of "
16223 "international relations for the U.S. Patent and Trademark Office, explained "
16224 "that \"open-source software runs counter to the mission of WIPO, which is to "
16225 "promote intellectual-property rights.\" She is quoted as saying, \"To hold a "
16226 "meeting which has as its purpose to disclaim or waive such rights seems to "
16227 "us to be contrary to the goals of WIPO.\""
16230 #. type: Content of: <book><chapter><para>
16231 #: freeculture.xml:12534
16232 msgid "These statements are astonishing on a number of levels."
16235 #. type: Content of: <book><chapter><para>
16236 #: freeculture.xml:12538
16238 "First, they are just flat wrong. As I described, most open source and free "
16239 "software relies fundamentally upon the intellectual property right called "
16240 "\"copyright\". Without it, restrictions imposed by those licenses wouldn't "
16241 "work. Thus, to say it \"runs counter\" to the mission of promoting "
16242 "intellectual property rights reveals an extraordinary gap in "
16243 "understanding—the sort of mistake that is excusable in a first-year "
16244 "law student, but an embarrassment from a high government official dealing "
16245 "with intellectual property issues."
16248 #. type: Content of: <book><chapter><para>
16249 #: freeculture.xml:12548
16251 "Second, who ever said that WIPO's exclusive aim was to \"promote\" "
16252 "intellectual property maximally? As I had been scolded at the preparatory "
16253 "conference of WSIS, WIPO is to consider not only how best to protect "
16254 "intellectual property, but also what the best balance of intellectual "
16255 "property is. As every economist and lawyer knows, the hard question in "
16256 "intellectual property law is to find that balance. But that there should be "
16257 "limits is, I had thought, uncontested. One wants to ask Ms. Boland, are "
16258 "generic drugs (drugs based on drugs whose patent has expired) contrary to "
16259 "the WIPO mission? Does the public domain weaken intellectual property? Would "
16260 "it have been better if the protocols of the Internet had been patented?"
16263 #. type: Content of: <book><chapter><para>
16264 #: freeculture.xml:12561
16266 "Third, even if one believed that the purpose of WIPO was to maximize "
16267 "intellectual property rights, in our tradition, intellectual property rights "
16268 "are held by individuals and corporations. They get to decide what to do with "
16269 "those rights because, again, they are <emphasis>their</emphasis> rights. If "
16270 "they want to \"waive\" or \"disclaim\" their rights, that is, within our "
16271 "tradition, totally appropriate. When Bill Gates gives away more than $20 "
16272 "billion to do good in the world, that is not inconsistent with the "
16273 "objectives of the property system. That is, on the contrary, just what a "
16274 "property system is supposed to be about: giving individuals the right to "
16275 "decide what to do with <emphasis>their</emphasis> property. <placeholder "
16276 "type=\"indexterm\" id=\"0\"/>"
16280 #. type: Content of: <book><chapter><para>
16281 #: freeculture.xml:12575
16283 "When Ms. Boland says that there is something wrong with a meeting \"which "
16284 "has as its purpose to disclaim or waive such rights,\" she's saying that "
16285 "WIPO has an interest in interfering with the choices of the individuals who "
16286 "own intellectual property rights. That somehow, WIPO's objective should be "
16287 "to stop an individual from \"waiving\" or \"disclaiming\" an intellectual "
16288 "property right. That the interest of WIPO is not just that intellectual "
16289 "property rights be maximized, but that they also should be exercised in the "
16290 "most extreme and restrictive way possible."
16293 #. type: Content of: <book><chapter><para>
16294 #: freeculture.xml:12587
16296 "There is a history of just such a property system that is well known in the "
16297 "Anglo-American tradition. It is called \"feudalism.\" Under feudalism, not "
16298 "only was property held by a relatively small number of individuals and "
16299 "entities. And not only were the rights that ran with that property powerful "
16300 "and extensive. But the feudal system had a strong interest in assuring that "
16301 "property holders within that system not weaken feudalism by liberating "
16302 "people or property within their control to the free market. Feudalism "
16303 "depended upon maximum control and concentration. It fought any freedom that "
16304 "might interfere with that control."
16307 #. type: Content of: <book><chapter><para><footnote><para>
16308 #: freeculture.xml:12604
16310 "See Drahos with Braithwaite, <citetitle>Information Feudalism</citetitle>, "
16311 "210–20. <placeholder type=\"indexterm\" id=\"0\"/>"
16314 #. type: Content of: <book><chapter><para>
16315 #: freeculture.xml:12601
16317 "As Peter Drahos and John Braithwaite relate, this is precisely the choice we "
16318 "are now making about intellectual property.<placeholder type=\"footnote\" "
16319 "id=\"0\"/> We will have an information society. That much is certain. Our "
16320 "only choice now is whether that information society will be "
16321 "<emphasis>free</emphasis> or <emphasis>feudal</emphasis>. The trend is "
16322 "toward the feudal."
16325 #. type: Content of: <book><chapter><para>
16326 #: freeculture.xml:12613
16328 "When this battle broke, I blogged it. A spirited debate within the comment "
16329 "section ensued. Ms. Boland had a number of supporters who tried to show why "
16330 "her comments made sense. But there was one comment that was particularly "
16331 "depressing for me. An anonymous poster wrote,"
16335 #. type: Content of: <book><chapter><blockquote><para>
16336 #: freeculture.xml:12620
16338 "George, you misunderstand Lessig: He's only talking about the world as it "
16339 "should be (\"the goal of WIPO, and the goal of any government, should be to "
16340 "promote the right balance of intellectual property rights, not simply to "
16341 "promote intellectual property rights\"), not as it is. If we were talking "
16342 "about the world as it is, then of course Boland didn't say anything "
16343 "wrong. But in the world as Lessig would have it, then of course she "
16344 "did. Always pay attention to the distinction between Lessig's world and "
16348 #. type: Content of: <book><chapter><para>
16349 #: freeculture.xml:12632
16351 "I missed the irony the first time I read it. I read it quickly and thought "
16352 "the poster was supporting the idea that seeking balance was what our "
16353 "government should be doing. (Of course, my criticism of Ms. Boland was not "
16354 "about whether she was seeking balance or not; my criticism was that her "
16355 "comments betrayed a first-year law student's mistake. I have no illusion "
16356 "about the extremism of our government, whether Republican or Democrat. My "
16357 "only illusion apparently is about whether our government should speak the "
16361 #. type: Content of: <book><chapter><para>
16362 #: freeculture.xml:12642
16364 "Obviously, however, the poster was not supporting that idea. Instead, the "
16365 "poster was ridiculing the very idea that in the real world, the \"goal\" of "
16366 "a government should be \"to promote the right balance\" of intellectual "
16367 "property. That was obviously silly to him. And it obviously betrayed, he "
16368 "believed, my own silly utopianism. \"Typical for an academic,\" the poster "
16369 "might well have continued."
16372 #. type: Content of: <book><chapter><para>
16373 #: freeculture.xml:12650
16375 "I understand criticism of academic utopianism. I think utopianism is silly, "
16376 "too, and I'd be the first to poke fun at the absurdly unrealistic ideals of "
16377 "academics throughout history (and not just in our own country's history)."
16380 #. type: Content of: <book><chapter><para>
16381 #: freeculture.xml:12656
16383 "But when it has become silly to suppose that the role of our government "
16384 "should be to \"seek balance,\" then count me with the silly, for that means "
16385 "that this has become quite serious indeed. If it should be obvious to "
16386 "everyone that the government does not seek balance, that the government is "
16387 "simply the tool of the most powerful lobbyists, that the idea of holding the "
16388 "government to a different standard is absurd, that the idea of demanding of "
16389 "the government that it speak truth and not lies is just naïve, then who "
16390 "have we, the most powerful democracy in the world, become?"
16394 #. type: Content of: <book><chapter><para>
16395 #: freeculture.xml:12667
16397 "It might be crazy to expect a high government official to speak the "
16398 "truth. It might be crazy to believe that government policy will be something "
16399 "more than the handmaiden of the most powerful interests. It might be crazy "
16400 "to argue that we should preserve a tradition that has been part of our "
16401 "tradition for most of our history—free culture."
16404 #. type: Content of: <book><chapter><para><indexterm><primary>
16405 #: freeculture.xml:12686
16406 msgid "Turner, Ted"
16409 #. type: Content of: <book><chapter><para>
16410 #: freeculture.xml:12676
16412 "If this is crazy, then let there be more crazies. Soon. There are moments "
16413 "of hope in this struggle. And moments that surprise. When the FCC was "
16414 "considering relaxing ownership rules, which would thereby further increase "
16415 "the concentration in media ownership, an extraordinary bipartisan coalition "
16416 "formed to fight this change. For perhaps the first time in history, "
16417 "interests as diverse as the NRA, the ACLU, Moveon.org, William Safire, Ted "
16418 "Turner, and CodePink Women for Peace organized to oppose this change in FCC "
16419 "policy. An astonishing 700,000 letters were sent to the FCC, demanding more "
16420 "hearings and a different result. <placeholder type=\"indexterm\" id=\"0\"/> "
16421 "<placeholder type=\"indexterm\" id=\"1\"/>"
16424 #. type: Content of: <book><chapter><para>
16425 #: freeculture.xml:12690
16427 "This activism did not stop the FCC, but soon after, a broad coalition in the "
16428 "Senate voted to reverse the FCC decision. The hostile hearings leading up to "
16429 "that vote revealed just how powerful this movement had become. There was no "
16430 "substantial support for the FCC's decision, and there was broad and "
16431 "sustained support for fighting further concentration in the media."
16434 #. type: Content of: <book><chapter><para>
16435 #: freeculture.xml:12698
16437 "But even this movement misses an important piece of the puzzle. Largeness "
16438 "as such is not bad. Freedom is not threatened just because some become very "
16439 "rich, or because there are only a handful of big players. The poor quality "
16440 "of Big Macs or Quarter Pounders does not mean that you can't get a good "
16441 "hamburger from somewhere else."
16444 #. type: Content of: <book><chapter><para>
16445 #: freeculture.xml:12705
16447 "The danger in media concentration comes not from the concentration, but "
16448 "instead from the feudalism that this concentration, tied to the change in "
16449 "copyright, produces. It is not just that there are a few powerful companies "
16450 "that control an ever expanding slice of the media. It is that this "
16451 "concentration can call upon an equally bloated range of "
16452 "rights—property rights of a historically extreme form—that makes "
16453 "their bigness bad."
16456 #. type: Content of: <book><chapter><para>
16457 #: freeculture.xml:12715
16459 "It is therefore significant that so many would rally to demand competition "
16460 "and increased diversity. Still, if the rally is understood as being about "
16461 "bigness alone, it is not terribly surprising. We Americans have a long "
16462 "history of fighting \"big,\" wisely or not. That we could be motivated to "
16463 "fight \"big\" again is not something new."
16466 #. type: Content of: <book><chapter><para>
16467 #: freeculture.xml:12722
16469 "It would be something new, and something very important, if an equal number "
16470 "could be rallied to fight the increasing extremism built within the idea of "
16471 "\"intellectual property.\" Not because balance is alien to our tradition; "
16472 "indeed, as I've argued, balance is our tradition. But because the muscle to "
16473 "think critically about the scope of anything called \"property\" is not well "
16474 "exercised within this tradition anymore."
16477 #. type: Content of: <book><chapter><para>
16478 #: freeculture.xml:12730
16480 "If we were Achilles, this would be our heel. This would be the place of our "
16484 #. type: Content of: <book><chapter><indexterm><primary>
16485 #: freeculture.xml:12733
16490 #. type: Content of: <book><chapter><para><footnote><para>
16491 #: freeculture.xml:12738
16493 "John Borland, \"RIAA Sues 261 File Swappers,\" CNET News.com, September "
16494 "2003, available at <ulink url=\"http://free-culture.cc/notes/\">link "
16495 "#65</ulink>; Paul R. La Monica, \"Music Industry Sues Swappers,\" CNN/Money, "
16496 "8 September 2003, available at <ulink "
16497 "url=\"http://free-culture.cc/notes/\">link #66</ulink>; Soni Sangha and "
16498 "Phyllis Furman with Robert Gearty, \"Sued for a Song, N.Y.C. 12-Yr-Old Among "
16499 "261 Cited as Sharers,\" <citetitle>New York Daily News</citetitle>, 9 "
16500 "September 2003, 3; Frank Ahrens, \"RIAA's Lawsuits Meet Surprised Targets; "
16501 "Single Mother in Calif., 12-Year-Old Girl in N.Y. Among Defendants,\" "
16502 "<citetitle>Washington Post</citetitle>, 10 September 2003, E1; Katie Dean, "
16503 "\"Schoolgirl Settles with RIAA,\" <citetitle>Wired News</citetitle>, 10 "
16504 "September 2003, available at <ulink "
16505 "url=\"http://free-culture.cc/notes/\">link #67</ulink>."
16509 #. type: Content of: <book><chapter><para><footnote><para>
16510 #: freeculture.xml:12756
16512 "Jon Wiederhorn, \"Eminem Gets Sued . . . by a Little Old Lady,\" mtv.com, 17 "
16513 "September 2003, available at <ulink "
16514 "url=\"http://free-culture.cc/notes/\">link #68</ulink>."
16519 #. type: Content of: <book><chapter><para><footnote><para>
16520 #: freeculture.xml:12763
16522 "Kenji Hall, Associated Press, \"Japanese Book May Be Inspiration for Dylan "
16523 "Songs,\" Kansascity.com, 9 July 2003, available at <ulink "
16524 "url=\"http://free-culture.cc/notes/\">link #69</ulink>."
16527 #. type: Content of: <book><chapter><para>
16528 #: freeculture.xml:12735
16530 "As I write these final words, the news is filled with stories about the RIAA "
16531 "lawsuits against almost three hundred individuals.<placeholder "
16532 "type=\"footnote\" id=\"0\"/> Eminem has just been sued for \"sampling\" "
16533 "someone else's music.<placeholder type=\"footnote\" id=\"1\"/> The story "
16534 "about Bob Dylan \"stealing\" from a Japanese author has just finished making "
16535 "the rounds.<placeholder type=\"footnote\" id=\"2\"/> An insider from "
16536 "Hollywood—who insists he must remain anonymous—reports \"an "
16537 "amazing conversation with these studio guys. They've got extraordinary [old] "
16538 "content that they'd love to use but can't because they can't begin to clear "
16539 "the rights. They've got scores of kids who could do amazing things with the "
16540 "content, but it would take scores of lawyers to clean it first.\" "
16541 "Congressmen are talking about deputizing computer viruses to bring down "
16542 "computers thought to violate the law. Universities are threatening expulsion "
16543 "for kids who use a computer to share content."
16546 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
16547 #: freeculture.xml:12780 freeculture.xml:13131
16548 msgid "Creative Commons"
16551 #. type: Content of: <book><chapter><indexterm><primary>
16552 #: freeculture.xml:12781
16553 msgid "Gil, Gilberto"
16557 #. type: Content of: <book><chapter><para><footnote><para>
16558 #: freeculture.xml:12786
16560 "\"BBC Plans to Open Up Its Archive to the Public,\" BBC press release, 24 "
16561 "August 2003, available at <ulink url=\"http://free-culture.cc/notes/\">link "
16566 #. type: Content of: <book><chapter><para><footnote><para>
16567 #: freeculture.xml:12795
16569 "\"Creative Commons and Brazil,\" Creative Commons Weblog, 6 August 2003, "
16570 "available at <ulink url=\"http://free-culture.cc/notes/\">link #71</ulink>."
16574 #. type: Content of: <book><chapter><para>
16575 #: freeculture.xml:12783
16577 "Yet on the other side of the Atlantic, the BBC has just announced that it "
16578 "will build a \"Creative Archive,\" from which British citizens can download "
16579 "BBC content, and rip, mix, and burn it.<placeholder type=\"footnote\" "
16580 "id=\"0\"/> And in Brazil, the culture minister, Gilberto Gil, himself a folk "
16581 "hero of Brazilian music, has joined with Creative Commons to release content "
16582 "and free licenses in that Latin American country.<placeholder "
16583 "type=\"footnote\" id=\"1\"/> I've told a dark story. The truth is more "
16584 "mixed. A technology has given us a new freedom. Slowly, some begin to "
16585 "understand that this freedom need not mean anarchy. We can carry a free "
16586 "culture into the twenty-first century, without artists losing and without "
16587 "the potential of digital technology being destroyed. It will take some "
16588 "thought, and more importantly, it will take some will to transform the RCAs "
16589 "of our day into the Causbys."
16593 #. type: Content of: <book><chapter><para>
16594 #: freeculture.xml:12809
16596 "Common sense must revolt. It must act to free culture. Soon, if this "
16597 "potential is ever to be realized."
16600 #. type: Content of: <book><chapter><title>
16601 #: freeculture.xml:12817
16606 #. type: Content of: <book><chapter><para>
16607 #: freeculture.xml:12821
16609 "At least some who have read this far will agree with me that something must "
16610 "be done to change where we are heading. The balance of this book maps what "
16614 #. type: Content of: <book><chapter><para>
16615 #: freeculture.xml:12826
16617 "I divide this map into two parts: that which anyone can do now, and that "
16618 "which requires the help of lawmakers. If there is one lesson that we can "
16619 "draw from the history of remaking common sense, it is that it requires "
16620 "remaking how many people think about the very same issue."
16623 #. type: Content of: <book><chapter><para>
16624 #: freeculture.xml:12832
16626 "That means this movement must begin in the streets. It must recruit a "
16627 "significant number of parents, teachers, librarians, creators, authors, "
16628 "musicians, filmmakers, scientists—all to tell this story in their own "
16629 "words, and to tell their neighbors why this battle is so important."
16632 #. type: Content of: <book><chapter><para>
16633 #: freeculture.xml:12839
16635 "Once this movement has its effect in the streets, it has some hope of having "
16636 "an effect in Washington. We are still a democracy. What people think "
16637 "matters. Not as much as it should, at least when an RCA stands opposed, but "
16638 "still, it matters. And thus, in the second part below, I sketch changes that "
16639 "Congress could make to better secure a free culture."
16642 #. type: Content of: <book><chapter><sect1><title>
16643 #: freeculture.xml:12848
16647 #. type: Content of: <book><chapter><sect1><para>
16648 #: freeculture.xml:12850
16650 "Common sense is with the copyright warriors because the debate so far has "
16651 "been framed at the extremes—as a grand either/or: either property or "
16652 "anarchy, either total control or artists won't be paid. If that really is "
16653 "the choice, then the warriors should win."
16656 #. type: Content of: <book><chapter><sect1><para>
16657 #: freeculture.xml:12856
16659 "The mistake here is the error of the excluded middle. There are extremes in "
16660 "this debate, but the extremes are not all that there is. There are those who "
16661 "believe in maximal copyright—\"All Rights Reserved\"— and those "
16662 "who reject copyright—\"No Rights Reserved.\" The \"All Rights "
16663 "Reserved\" sorts believe that you should ask permission before you \"use\" a "
16664 "copyrighted work in any way. The \"No Rights Reserved\" sorts believe you "
16665 "should be able to do with content as you wish, regardless of whether you "
16666 "have permission or not."
16670 #. type: Content of: <book><chapter><sect1><para>
16671 #: freeculture.xml:12866
16673 "When the Internet was first born, its initial architecture effectively "
16674 "tilted in the \"no rights reserved\" direction. Content could be copied "
16675 "perfectly and cheaply; rights could not easily be controlled. Thus, "
16676 "regardless of anyone's desire, the effective regime of copyright under the "
16677 "original design of the Internet was \"no rights reserved.\" Content was "
16678 "\"taken\" regardless of the rights. Any rights were effectively unprotected."
16681 #. type: Content of: <book><chapter><sect1><para>
16682 #: freeculture.xml:12878
16684 "This initial character produced a reaction (opposite, but not quite equal) "
16685 "by copyright owners. That reaction has been the topic of this book. Through "
16686 "legislation, litigation, and changes to the network's design, copyright "
16687 "holders have been able to change the essential character of the environment "
16688 "of the original Internet. If the original architecture made the effective "
16689 "default \"no rights reserved,\" the future architecture will make the "
16690 "effective default \"all rights reserved.\" The architecture and law that "
16691 "surround the Internet's design will increasingly produce an environment "
16692 "where all use of content requires permission. The \"cut and paste\" world "
16693 "that defines the Internet today will become a \"get permission to cut and "
16694 "paste\" world that is a creator's nightmare."
16697 #. type: Content of: <book><chapter><sect1><para>
16698 #: freeculture.xml:12892
16700 "What's needed is a way to say something in the middle—neither \"all "
16701 "rights reserved\" nor \"no rights reserved\" but \"some rights "
16702 "reserved\"— and thus a way to respect copyrights but enable creators "
16703 "to free content as they see fit. In other words, we need a way to restore a "
16704 "set of freedoms that we could just take for granted before."
16707 #. type: Content of: <book><chapter><sect1><sect2><title>
16708 #: freeculture.xml:12901
16709 msgid "Rebuilding Freedoms Previously Presumed: Examples"
16712 #. type: Content of: <book><chapter><sect1><sect2><para>
16713 #: freeculture.xml:12903
16715 "If you step back from the battle I've been describing here, you will "
16716 "recognize this problem from other contexts. Think about privacy. Before the "
16717 "Internet, most of us didn't have to worry much about data about our lives "
16718 "that we broadcast to the world. If you walked into a bookstore and browsed "
16719 "through some of the works of Karl Marx, you didn't need to worry about "
16720 "explaining your browsing habits to your neighbors or boss. The \"privacy\" "
16721 "of your browsing habits was assured."
16724 #. type: Content of: <book><chapter><sect1><sect2><para>
16725 #: freeculture.xml:12913
16726 msgid "What made it assured?"
16729 #. type: Content of: <book><chapter><sect1><sect2><para>
16730 #: freeculture.xml:12917
16732 "Well, if we think in terms of the modalities I described in chapter 10, your "
16733 "privacy was assured because of an inefficient architecture for gathering "
16734 "data and hence a market constraint (cost) on anyone who wanted to gather "
16735 "that data. If you were a suspected spy for North Korea, working for the CIA, "
16736 "no doubt your privacy would not be assured. But that's because the CIA "
16737 "would (we hope) find it valuable enough to spend the thousands required to "
16738 "track you. But for most of us (again, we can hope), spying doesn't pay. The "
16739 "highly inefficient architecture of real space means we all enjoy a fairly "
16740 "robust amount of privacy. That privacy is guaranteed to us by friction. Not "
16741 "by law (there is no law protecting \"privacy\" in public places), and in "
16742 "many places, not by norms (snooping and gossip are just fun), but instead, "
16743 "by the costs that friction imposes on anyone who would want to spy."
16746 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
16747 #: freeculture.xml:12931
16751 #. type: Content of: <book><chapter><sect1><sect2><para>
16752 #: freeculture.xml:12933
16754 "Enter the Internet, where the cost of tracking browsing in particular has "
16755 "become quite tiny. If you're a customer at Amazon, then as you browse the "
16756 "pages, Amazon collects the data about what you've looked at. You know this "
16757 "because at the side of the page, there's a list of \"recently viewed\" "
16758 "pages. Now, because of the architecture of the Net and the function of "
16759 "cookies on the Net, it is easier to collect the data than not. The friction "
16760 "has disappeared, and hence any \"privacy\" protected by the friction "
16764 #. type: Content of: <book><chapter><sect1><sect2><para>
16765 #: freeculture.xml:12943
16767 "Amazon, of course, is not the problem. But we might begin to worry about "
16768 "libraries. If you're one of those crazy lefties who thinks that people "
16769 "should have the \"right\" to browse in a library without the government "
16770 "knowing which books you look at (I'm one of those lefties, too), then this "
16771 "change in the technology of monitoring might concern you. If it becomes "
16772 "simple to gather and sort who does what in electronic spaces, then the "
16773 "friction-induced privacy of yesterday disappears."
16777 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
16778 #: freeculture.xml:12959
16780 "See, for example, Marc Rotenberg, \"Fair Information Practices and the "
16781 "Architecture of Privacy (What Larry Doesn't Get),\" <citetitle>Stanford "
16782 "Technology Law Review</citetitle> 1 (2001): par. 6–18, available at "
16783 "<ulink url=\"http://free-culture.cc/notes/\">link #72</ulink> (describing "
16784 "examples in which technology defines privacy policy). See also Jeffrey "
16785 "Rosen, <citetitle>The Naked Crowd: Reclaiming Security and Freedom in an "
16786 "Anxious Age</citetitle> (New York: Random House, 2004) (mapping tradeoffs "
16787 "between technology and privacy)."
16791 #. type: Content of: <book><chapter><sect1><sect2><para>
16792 #: freeculture.xml:12953
16794 "It is this reality that explains the push of many to define \"privacy\" on "
16795 "the Internet. It is the recognition that technology can remove what friction "
16796 "before gave us that leads many to push for laws to do what friction "
16797 "did.<placeholder type=\"footnote\" id=\"0\"/> And whether you're in favor of "
16798 "those laws or not, it is the pattern that is important here. We must take "
16799 "affirmative steps to secure a kind of freedom that was passively provided "
16800 "before. A change in technology now forces those who believe in privacy to "
16801 "affirmatively act where, before, privacy was given by default."
16804 #. type: Content of: <book><chapter><sect1><sect2><para>
16805 #: freeculture.xml:12977
16807 "A similar story could be told about the birth of the free software "
16808 "movement. When computers with software were first made available "
16809 "commercially, the software—both the source code and the "
16810 "binaries— was free. You couldn't run a program written for a Data "
16811 "General machine on an IBM machine, so Data General and IBM didn't care much "
16812 "about controlling their software."
16815 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
16816 #: freeculture.xml:12984
16817 msgid "Stallman, Richard"
16820 #. type: Content of: <book><chapter><sect1><sect2><para>
16821 #: freeculture.xml:12986
16823 "That was the world Richard Stallman was born into, and while he was a "
16824 "researcher at MIT, he grew to love the community that developed when one was "
16825 "free to explore and tinker with the software that ran on machines. Being a "
16826 "smart sort himself, and a talented programmer, Stallman grew to depend upon "
16827 "the freedom to add to or modify other people's work."
16830 #. type: Content of: <book><chapter><sect1><sect2><para>
16831 #: freeculture.xml:12994
16833 "In an academic setting, at least, that's not a terribly radical idea. In a "
16834 "math department, anyone would be free to tinker with a proof that someone "
16835 "offered. If you thought you had a better way to prove a theorem, you could "
16836 "take what someone else did and change it. In a classics department, if you "
16837 "believed a colleague's translation of a recently discovered text was flawed, "
16838 "you were free to improve it. Thus, to Stallman, it seemed obvious that you "
16839 "should be free to tinker with and improve the code that ran a machine. This, "
16840 "too, was knowledge. Why shouldn't it be open for criticism like anything "
16844 #. type: Content of: <book><chapter><sect1><sect2><para>
16845 #: freeculture.xml:13006
16847 "No one answered that question. Instead, the architecture of revenue for "
16848 "computing changed. As it became possible to import programs from one system "
16849 "to another, it became economically attractive (at least in the view of some) "
16850 "to hide the code of your program. So, too, as companies started selling "
16851 "peripherals for mainframe systems. If I could just take your printer driver "
16852 "and copy it, then that would make it easier for me to sell a printer to the "
16853 "market than it was for you."
16857 #. type: Content of: <book><chapter><sect1><sect2><para>
16858 #: freeculture.xml:13015
16860 "Thus, the practice of proprietary code began to spread, and by the early "
16861 "1980s, Stallman found himself surrounded by proprietary code. The world of "
16862 "free software had been erased by a change in the economics of computing. And "
16863 "as he believed, if he did nothing about it, then the freedom to change and "
16864 "share software would be fundamentally weakened."
16867 #. type: Content of: <book><chapter><sect1><sect2><para>
16868 #: freeculture.xml:13024
16870 "Therefore, in 1984, Stallman began a project to build a free operating "
16871 "system, so that at least a strain of free software would survive. That was "
16872 "the birth of the GNU project, into which Linus Torvalds's \"Linux\" kernel "
16873 "was added to produce the GNU/Linux operating system."
16876 #. type: Content of: <book><chapter><sect1><sect2><para>
16877 #: freeculture.xml:13030
16879 "Stallman's technique was to use copyright law to build a world of software "
16880 "that must be kept free. Software licensed under the Free Software "
16881 "Foundation's GPL cannot be modified and distributed unless the source code "
16882 "for that software is made available as well. Thus, anyone building upon "
16883 "GPL'd software would have to make their buildings free as well. This would "
16884 "assure, Stallman believed, that an ecology of code would develop that "
16885 "remained free for others to build upon. His fundamental goal was freedom; "
16886 "innovative creative code was a byproduct."
16889 #. type: Content of: <book><chapter><sect1><sect2><para>
16890 #: freeculture.xml:13041
16892 "Stallman was thus doing for software what privacy advocates now do for "
16893 "privacy. He was seeking a way to rebuild a kind of freedom that was taken "
16894 "for granted before. Through the affirmative use of licenses that bind "
16895 "copyrighted code, Stallman was affirmatively reclaiming a space where free "
16896 "software would survive. He was actively protecting what before had been "
16897 "passively guaranteed."
16900 #. type: Content of: <book><chapter><sect1><sect2><para>
16901 #: freeculture.xml:13049
16903 "Finally, consider a very recent example that more directly resonates with "
16904 "the story of this book. This is the shift in the way academic and scientific "
16905 "journals are produced."
16909 #. type: Content of: <book><chapter><sect1><sect2><para>
16910 #: freeculture.xml:13054
16912 "As digital technologies develop, it is becoming obvious to many that "
16913 "printing thousands of copies of journals every month and sending them to "
16914 "libraries is perhaps not the most efficient way to distribute "
16915 "knowledge. Instead, journals are increasingly becoming electronic, and "
16916 "libraries and their users are given access to these electronic journals "
16917 "through password-protected sites. Something similar to this has been "
16918 "happening in law for almost thirty years: Lexis and Westlaw have had "
16919 "electronic versions of case reports available to subscribers to their "
16920 "service. Although a Supreme Court opinion is not copyrighted, and anyone is "
16921 "free to go to a library and read it, Lexis and Westlaw are also free to "
16922 "charge users for the privilege of gaining access to that Supreme Court "
16923 "opinion through their respective services."
16926 #. type: Content of: <book><chapter><sect1><sect2><para>
16927 #: freeculture.xml:13070
16929 "There's nothing wrong in general with this, and indeed, the ability to "
16930 "charge for access to even public domain materials is a good incentive for "
16931 "people to develop new and innovative ways to spread knowledge. The law has "
16932 "agreed, which is why Lexis and Westlaw have been allowed to flourish. And if "
16933 "there's nothing wrong with selling the public domain, then there could be "
16934 "nothing wrong, in principle, with selling access to material that is not in "
16935 "the public domain."
16938 #. type: Content of: <book><chapter><sect1><sect2><para>
16939 #: freeculture.xml:13079
16941 "But what if the only way to get access to social and scientific data was "
16942 "through proprietary services? What if no one had the ability to browse this "
16943 "data except by paying for a subscription?"
16946 #. type: Content of: <book><chapter><sect1><sect2><para>
16947 #: freeculture.xml:13084
16949 "As many are beginning to notice, this is increasingly the reality with "
16950 "scientific journals. When these journals were distributed in paper form, "
16951 "libraries could make the journals available to anyone who had access to the "
16952 "library. Thus, patients with cancer could become cancer experts because the "
16953 "library gave them access. Or patients trying to understand the risks of a "
16954 "certain treatment could research those risks by reading all available "
16955 "articles about that treatment. This freedom was therefore a function of the "
16956 "institution of libraries (norms) and the technology of paper journals "
16957 "(architecture)—namely, that it was very hard to control access to a "
16961 #. type: Content of: <book><chapter><sect1><sect2><para>
16962 #: freeculture.xml:13096
16964 "As journals become electronic, however, the publishers are demanding that "
16965 "libraries not give the general public access to the journals. This means "
16966 "that the freedoms provided by print journals in public libraries begin to "
16967 "disappear. Thus, as with privacy and with software, a changing technology "
16968 "and market shrink a freedom taken for granted before."
16971 #. type: Content of: <book><chapter><sect1><sect2><para>
16972 #: freeculture.xml:13104
16974 "This shrinking freedom has led many to take affirmative steps to restore the "
16975 "freedom that has been lost. The Public Library of Science (PLoS), for "
16976 "example, is a nonprofit corporation dedicated to making scientific research "
16977 "available to anyone with a Web connection. Authors of scientific work submit "
16978 "that work to the Public Library of Science. That work is then subject to "
16979 "peer review. If accepted, the work is then deposited in a public, electronic "
16980 "archive and made permanently available for free. PLoS also sells a print "
16981 "version of its work, but the copyright for the print journal does not "
16982 "inhibit the right of anyone to redistribute the work for free. <placeholder "
16983 "type=\"indexterm\" id=\"0\"/>"
16986 #. type: Content of: <book><chapter><sect1><sect2><para>
16987 #: freeculture.xml:13118
16989 "This is one of many such efforts to restore a freedom taken for granted "
16990 "before, but now threatened by changing technology and markets. There's no "
16991 "doubt that this alternative competes with the traditional publishers and "
16992 "their efforts to make money from the exclusive distribution of content. But "
16993 "competition in our tradition is presumptively a good—especially when "
16994 "it helps spread knowledge and science."
16997 #. type: Content of: <book><chapter><sect1><sect2><title>
16998 #: freeculture.xml:13129
16999 msgid "Rebuilding Free Culture: One Idea"
17002 #. type: Content of: <book><chapter><sect1><sect2><para>
17003 #: freeculture.xml:13134
17005 "The same strategy could be applied to culture, as a response to the "
17006 "increasing control effected through law and technology."
17009 #. type: Content of: <book><chapter><sect1><sect2><para>
17010 #: freeculture.xml:13138
17012 "Enter the Creative Commons. The Creative Commons is a nonprofit corporation "
17013 "established in Massachusetts, but with its home at Stanford University. Its "
17014 "aim is to build a layer of <emphasis>reasonable</emphasis> copyright on top "
17015 "of the extremes that now reign. It does this by making it easy for people to "
17016 "build upon other people's work, by making it simple for creators to express "
17017 "the freedom for others to take and build upon their work. Simple tags, tied "
17018 "to human-readable descriptions, tied to bulletproof licenses, make this "
17023 #. type: Content of: <book><chapter><sect1><sect2><para>
17024 #: freeculture.xml:13149
17026 "<emphasis>Simple</emphasis>—which means without a middleman, or "
17027 "without a lawyer. By developing a free set of licenses that people can "
17028 "attach to their content, Creative Commons aims to mark a range of content "
17029 "that can easily, and reliably, be built upon. These tags are then linked to "
17030 "machine-readable versions of the license that enable computers automatically "
17031 "to identify content that can easily be shared. These three expressions "
17032 "together—a legal license, a human-readable description, and "
17033 "machine-readable tags—constitute a Creative Commons license. A "
17034 "Creative Commons license constitutes a grant of freedom to anyone who "
17035 "accesses the license, and more importantly, an expression of the ideal that "
17036 "the person associated with the license believes in something different than "
17037 "the \"All\" or \"No\" extremes. Content is marked with the CC mark, which "
17038 "does not mean that copyright is waived, but that certain freedoms are given."
17041 #. type: Content of: <book><chapter><sect1><sect2><para>
17042 #: freeculture.xml:13167
17044 "These freedoms are beyond the freedoms promised by fair use. Their precise "
17045 "contours depend upon the choices the creator makes. The creator can choose a "
17046 "license that permits any use, so long as attribution is given. She can "
17047 "choose a license that permits only noncommercial use. She can choose a "
17048 "license that permits any use so long as the same freedoms are given to other "
17049 "uses (\"share and share alike\"). Or any use so long as no derivative use is "
17050 "made. Or any use at all within developing nations. Or any sampling use, so "
17051 "long as full copies are not made. Or lastly, any educational use."
17054 #. type: Content of: <book><chapter><sect1><sect2><para>
17055 #: freeculture.xml:13178
17057 "These choices thus establish a range of freedoms beyond the default of "
17058 "copyright law. They also enable freedoms that go beyond traditional fair "
17059 "use. And most importantly, they express these freedoms in a way that "
17060 "subsequent users can use and rely upon without the need to hire a "
17061 "lawyer. Creative Commons thus aims to build a layer of content, governed by "
17062 "a layer of reasonable copyright law, that others can build upon. Voluntary "
17063 "choice of individuals and creators will make this content available. And "
17064 "that content will in turn enable us to rebuild a public domain."
17067 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
17068 #: freeculture.xml:13199
17069 msgid "Garlick, Mia"
17072 #. type: Content of: <book><chapter><sect1><sect2><para>
17073 #: freeculture.xml:13189
17075 "This is just one project among many within the Creative Commons. And of "
17076 "course, Creative Commons is not the only organization pursuing such "
17077 "freedoms. But the point that distinguishes the Creative Commons from many is "
17078 "that we are not interested only in talking about a public domain or in "
17079 "getting legislators to help build a public domain. Our aim is to build a "
17080 "movement of consumers and producers of content (\"content conducers,\" as "
17081 "attorney Mia Garlick calls them) who help build the public domain and, by "
17082 "their work, demonstrate the importance of the public domain to other "
17083 "creativity. <placeholder type=\"indexterm\" id=\"0\"/>"
17086 #. type: Content of: <book><chapter><sect1><sect2><para>
17087 #: freeculture.xml:13202
17089 "The aim is not to fight the \"All Rights Reserved\" sorts. The aim is to "
17090 "complement them. The problems that the law creates for us as a culture are "
17091 "produced by insane and unintended consequences of laws written centuries "
17092 "ago, applied to a technology that only Jefferson could have imagined. The "
17093 "rules may well have made sense against a background of technologies from "
17094 "centuries ago, but they do not make sense against the background of digital "
17095 "technologies. New rules—with different freedoms, expressed in ways so "
17096 "that humans without lawyers can use them—are needed. Creative Commons "
17097 "gives people a way effectively to begin to build those rules."
17100 #. type: Content of: <book><chapter><sect1><sect2><para>
17101 #: freeculture.xml:13214
17103 "Why would creators participate in giving up total control? Some participate "
17104 "to better spread their content. Cory Doctorow, for example, is a science "
17105 "fiction author. His first novel, <citetitle>Down and Out in the Magic "
17106 "Kingdom</citetitle>, was released on-line and for free, under a Creative "
17107 "Commons license, on the same day that it went on sale in bookstores."
17110 #. type: Content of: <book><chapter><sect1><sect2><para>
17111 #: freeculture.xml:13221
17113 "Why would a publisher ever agree to this? I suspect his publisher reasoned "
17114 "like this: There are two groups of people out there: (1) those who will buy "
17115 "Cory's book whether or not it's on the Internet, and (2) those who may never "
17116 "hear of Cory's book, if it isn't made available for free on the "
17117 "Internet. Some part of (1) will download Cory's book instead of buying "
17118 "it. Call them bad-(1)s. Some part of (2) will download Cory's book, like "
17119 "it, and then decide to buy it. Call them (2)-goods. If there are more "
17120 "(2)-goods than bad-(1)s, the strategy of releasing Cory's book free on-line "
17121 "will probably <emphasis>increase</emphasis> sales of Cory's book."
17124 #. type: Content of: <book><chapter><sect1><sect2><para>
17125 #: freeculture.xml:13233
17127 "Indeed, the experience of his publisher clearly supports that conclusion. "
17128 "The book's first printing was exhausted months before the publisher had "
17129 "expected. This first novel of a science fiction author was a total success."
17133 #. type: Content of: <book><chapter><sect1><sect2><para>
17134 #: freeculture.xml:13239
17136 "The idea that free content might increase the value of nonfree content was "
17137 "confirmed by the experience of another author. Peter Wayner, who wrote a "
17138 "book about the free software movement titled <citetitle>Free for "
17139 "All</citetitle>, made an electronic version of his book free on-line under a "
17140 "Creative Commons license after the book went out of print. He then monitored "
17141 "used book store prices for the book. As predicted, as the number of "
17142 "downloads increased, the used book price for his book increased, as well."
17146 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
17147 #: freeculture.xml:13266
17149 "<citetitle>Willful Infringement: A Report from the Front Lines of the Real "
17150 "Culture Wars</citetitle> (2003), produced by Jed Horovitz, directed by Greg "
17151 "Hittelman, a Fiat Lucre production, available at <ulink "
17152 "url=\"http://free-culture.cc/notes/\">link #72</ulink>."
17155 #. type: Content of: <book><chapter><sect1><sect2><para>
17156 #: freeculture.xml:13250
17158 "These are examples of using the Commons to better spread proprietary "
17159 "content. I believe that is a wonderful and common use of the Commons. There "
17160 "are others who use Creative Commons licenses for other reasons. Many who use "
17161 "the \"sampling license\" do so because anything else would be "
17162 "hypocritical. The sampling license says that others are free, for commercial "
17163 "or noncommercial purposes, to sample content from the licensed work; they "
17164 "are just not free to make full copies of the licensed work available to "
17165 "others. This is consistent with their own art—they, too, sample from "
17166 "others. Because the <emphasis>legal</emphasis> costs of sampling are so high "
17167 "(Walter Leaphart, manager of the rap group Public Enemy, which was born "
17168 "sampling the music of others, has stated that he does not \"allow\" Public "
17169 "Enemy to sample anymore, because the legal costs are so high<placeholder "
17170 "type=\"footnote\" id=\"0\"/>), these artists release into the creative "
17171 "environment content that others can build upon, so that their form of "
17172 "creativity might grow."
17175 #. type: Content of: <book><chapter><sect1><sect2><para>
17176 #: freeculture.xml:13275
17178 "Finally, there are many who mark their content with a Creative Commons "
17179 "license just because they want to express to others the importance of "
17180 "balance in this debate. If you just go along with the system as it is, you "
17181 "are effectively saying you believe in the \"All Rights Reserved\" "
17182 "model. Good for you, but many do not. Many believe that however appropriate "
17183 "that rule is for Hollywood and freaks, it is not an appropriate description "
17184 "of how most creators view the rights associated with their content. The "
17185 "Creative Commons license expresses this notion of \"Some Rights Reserved,\" "
17186 "and gives many the chance to say it to others."
17190 #. type: Content of: <book><chapter><sect1><sect2><para>
17191 #: freeculture.xml:13287
17193 "In the first six months of the Creative Commons experiment, over 1 million "
17194 "objects were licensed with these free-culture licenses. The next step is "
17195 "partnerships with middleware content providers to help them build into their "
17196 "technologies simple ways for users to mark their content with Creative "
17197 "Commons freedoms. Then the next step is to watch and celebrate creators who "
17198 "build content based upon content set free."
17201 #. type: Content of: <book><chapter><sect1><sect2><para>
17202 #: freeculture.xml:13297
17204 "These are first steps to rebuilding a public domain. They are not mere "
17205 "arguments; they are action. Building a public domain is the first step to "
17206 "showing people how important that domain is to creativity and "
17207 "innovation. Creative Commons relies upon voluntary steps to achieve this "
17208 "rebuilding. They will lead to a world in which more than voluntary steps are "
17212 #. type: Content of: <book><chapter><sect1><sect2><para>
17213 #: freeculture.xml:13305
17215 "Creative Commons is just one example of voluntary efforts by individuals and "
17216 "creators to change the mix of rights that now govern the creative field. The "
17217 "project does not compete with copyright; it complements it. Its aim is not "
17218 "to defeat the rights of authors, but to make it easier for authors and "
17219 "creators to exercise their rights more flexibly and cheaply. That "
17220 "difference, we believe, will enable creativity to spread more easily."
17223 #. type: Content of: <book><chapter><sect1><title>
17224 #: freeculture.xml:13319
17228 #. type: Content of: <book><chapter><sect1><para>
17229 #: freeculture.xml:13321
17231 "We will not reclaim a free culture by individual action alone. It will also "
17232 "take important reforms of laws. We have a long way to go before the "
17233 "politicians will listen to these ideas and implement these reforms. But "
17234 "that also means that we have time to build awareness around the changes that "
17238 #. type: Content of: <book><chapter><sect1><para>
17239 #: freeculture.xml:13328
17241 "In this chapter, I outline five kinds of changes: four that are general, and "
17242 "one that's specific to the most heated battle of the day, music. Each is a "
17243 "step, not an end. But any of these steps would carry us a long way to our "
17247 #. type: Content of: <book><chapter><sect1><sect2><title>
17248 #: freeculture.xml:13335
17249 msgid "1. More Formalities"
17252 #. type: Content of: <book><chapter><sect1><sect2><para>
17253 #: freeculture.xml:13337
17255 "If you buy a house, you have to record the sale in a deed. If you buy land "
17256 "upon which to build a house, you have to record the purchase in a deed. If "
17257 "you buy a car, you get a bill of sale and register the car. If you buy an "
17258 "airplane ticket, it has your name on it."
17262 #. type: Content of: <book><chapter><sect1><sect2><para>
17263 #: freeculture.xml:13344
17265 "These are all formalities associated with property. They are requirements "
17266 "that we all must bear if we want our property to be protected."
17269 #. type: Content of: <book><chapter><sect1><sect2><para>
17270 #: freeculture.xml:13349
17272 "In contrast, under current copyright law, you automatically get a copyright, "
17273 "regardless of whether you comply with any formality. You don't have to "
17274 "register. You don't even have to mark your content. The default is control, "
17275 "and \"formalities\" are banished."
17278 #. type: Content of: <book><chapter><sect1><sect2><para>
17279 #: freeculture.xml:13355
17283 #. type: Content of: <book><chapter><sect1><sect2><para>
17284 #: freeculture.xml:13358
17286 "As I suggested in chapter 10, the motivation to abolish formalities was a "
17287 "good one. In the world before digital technologies, formalities imposed a "
17288 "burden on copyright holders without much benefit. Thus, it was progress when "
17289 "the law relaxed the formal requirements that a copyright owner must bear to "
17290 "protect and secure his work. Those formalities were getting in the way."
17293 #. type: Content of: <book><chapter><sect1><sect2><para>
17294 #: freeculture.xml:13366
17296 "But the Internet changes all this. Formalities today need not be a "
17297 "burden. Rather, the world without formalities is the world that burdens "
17298 "creativity. Today, there is no simple way to know who owns what, or with "
17299 "whom one must deal in order to use or build upon the creative work of "
17300 "others. There are no records, there is no system to trace— there is no "
17301 "simple way to know how to get permission. Yet given the massive increase in "
17302 "the scope of copyright's rule, getting permission is a necessary step for "
17303 "any work that builds upon our past. And thus, the <emphasis>lack</emphasis> "
17304 "of formalities forces many into silence where they otherwise could speak."
17308 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
17309 #: freeculture.xml:13380
17311 "The proposal I am advancing here would apply to American works only. "
17312 "Obviously, I believe it would be beneficial for the same idea to be adopted "
17313 "by other countries as well."
17316 #. type: Content of: <book><chapter><sect1><sect2><para>
17317 #: freeculture.xml:13378
17319 "The law should therefore change this requirement<placeholder "
17320 "type=\"footnote\" id=\"0\"/>—but it should not change it by going back "
17321 "to the old, broken system. We should require formalities, but we should "
17322 "establish a system that will create the incentives to minimize the burden of "
17323 "these formalities."
17326 #. type: Content of: <book><chapter><sect1><sect2><para>
17327 #: freeculture.xml:13388
17329 "The important formalities are three: marking copyrighted work, registering "
17330 "copyrights, and renewing the claim to copyright. Traditionally, the first of "
17331 "these three was something the copyright owner did; the second two were "
17332 "something the government did. But a revised system of formalities would "
17333 "banish the government from the process, except for the sole purpose of "
17334 "approving standards developed by others."
17337 #. type: Content of: <book><chapter><sect1><sect2><sect3><title>
17338 #: freeculture.xml:13400
17339 msgid "REGISTRATION AND RENEWAL"
17342 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17343 #: freeculture.xml:13402
17345 "Under the old system, a copyright owner had to file a registration with the "
17346 "Copyright Office to register or renew a copyright. When filing that "
17347 "registration, the copyright owner paid a fee. As with most government "
17348 "agencies, the Copyright Office had little incentive to minimize the burden "
17349 "of registration; it also had little incentive to minimize the fee. And as "
17350 "the Copyright Office is not a main target of government policymaking, the "
17351 "office has historically been terribly underfunded. Thus, when people who "
17352 "know something about the process hear this idea about formalities, their "
17353 "first reaction is panic—nothing could be worse than forcing people to "
17354 "deal with the mess that is the Copyright Office."
17357 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17358 #: freeculture.xml:13415
17360 "Yet it is always astonishing to me that we, who come from a tradition of "
17361 "extraordinary innovation in governmental design, can no longer think "
17362 "innovatively about how governmental functions can be designed. Just because "
17363 "there is a public purpose to a government role, it doesn't follow that the "
17364 "government must actually administer the role. Instead, we should be creating "
17365 "incentives for private parties to serve the public, subject to standards "
17366 "that the government sets."
17369 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17370 #: freeculture.xml:13424
17372 "In the context of registration, one obvious model is the Internet. There "
17373 "are at least 32 million Web sites registered around the world. Domain name "
17374 "owners for these Web sites have to pay a fee to keep their registration "
17375 "alive. In the main top-level domains (.com, .org, .net), there is a central "
17376 "registry. The actual registrations are, however, performed by many competing "
17377 "registrars. That competition drives the cost of registering down, and more "
17378 "importantly, it drives the ease with which registration occurs up."
17382 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17383 #: freeculture.xml:13434
17385 "We should adopt a similar model for the registration and renewal of "
17386 "copyrights. The Copyright Office may well serve as the central registry, but "
17387 "it should not be in the registrar business. Instead, it should establish a "
17388 "database, and a set of standards for registrars. It should approve "
17389 "registrars that meet its standards. Those registrars would then compete with "
17390 "one another to deliver the cheapest and simplest systems for registering and "
17391 "renewing copyrights. That competition would substantially lower the burden "
17392 "of this formality—while producing a database of registrations that "
17393 "would facilitate the licensing of content."
17396 #. type: Content of: <book><chapter><sect1><sect2><sect3><title>
17397 #: freeculture.xml:13449
17401 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17402 #: freeculture.xml:13451
17404 "It used to be that the failure to include a copyright notice on a creative "
17405 "work meant that the copyright was forfeited. That was a harsh punishment for "
17406 "failing to comply with a regulatory rule—akin to imposing the death "
17407 "penalty for a parking ticket in the world of creative rights. Here again, "
17408 "there is no reason that a marking requirement needs to be enforced in this "
17409 "way. And more importantly, there is no reason a marking requirement needs to "
17410 "be enforced uniformly across all media."
17413 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17414 #: freeculture.xml:13461
17416 "The aim of marking is to signal to the public that this work is copyrighted "
17417 "and that the author wants to enforce his rights. The mark also makes it easy "
17418 "to locate a copyright owner to secure permission to use the work."
17421 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17422 #: freeculture.xml:13467
17424 "One of the problems the copyright system confronted early on was that "
17425 "different copyrighted works had to be differently marked. It wasn't clear "
17426 "how or where a statue was to be marked, or a record, or a film. A new "
17427 "marking requirement could solve these problems by recognizing the "
17428 "differences in media, and by allowing the system of marking to evolve as "
17429 "technologies enable it to. The system could enable a special signal from the "
17430 "failure to mark—not the loss of the copyright, but the loss of the "
17431 "right to punish someone for failing to get permission first."
17435 #. type: Content of: <book><chapter><sect1><sect2><sect3><para><footnote><para>
17436 #: freeculture.xml:13484
17438 "There would be a complication with derivative works that I have not solved "
17439 "here. In my view, the law of derivatives creates a more complicated system "
17440 "than is justified by the marginal incentive it creates."
17444 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17445 #: freeculture.xml:13477
17447 "Let's start with the last point. If a copyright owner allows his work to be "
17448 "published without a copyright notice, the consequence of that failure need "
17449 "not be that the copyright is lost. The consequence could instead be that "
17450 "anyone has the right to use this work, until the copyright owner complains "
17451 "and demonstrates that it is his work and he doesn't give "
17452 "permission.<placeholder type=\"footnote\" id=\"0\"/> The meaning of an "
17453 "unmarked work would therefore be \"use unless someone complains.\" If "
17454 "someone does complain, then the obligation would be to stop using the work "
17455 "in any new work from then on though no penalty would attach for existing "
17456 "uses. This would create a strong incentive for copyright owners to mark "
17460 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17461 #: freeculture.xml:13497
17463 "That in turn raises the question about how work should best be marked. Here "
17464 "again, the system needs to adjust as the technologies evolve. The best way "
17465 "to ensure that the system evolves is to limit the Copyright Office's role to "
17466 "that of approving standards for marking content that have been crafted "
17470 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17471 #: freeculture.xml:13504
17473 "For example, if a recording industry association devises a method for "
17474 "marking CDs, it would propose that to the Copyright Office. The Copyright "
17475 "Office would hold a hearing, at which other proposals could be made. The "
17476 "Copyright Office would then select the proposal that it judged preferable, "
17477 "and it would base that choice <emphasis>solely</emphasis> upon the "
17478 "consideration of which method could best be integrated into the registration "
17479 "and renewal system. We would not count on the government to innovate; but we "
17480 "would count on the government to keep the product of innovation in line with "
17481 "its other important functions."
17484 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17485 #: freeculture.xml:13516
17487 "Finally, marking content clearly would simplify registration requirements. "
17488 "If photographs were marked by author and year, there would be little reason "
17489 "not to allow a photographer to reregister, for example, all photographs "
17490 "taken in a particular year in one quick step. The aim of the formality is "
17491 "not to burden the creator; the system itself should be kept as simple as "
17495 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17496 #: freeculture.xml:13524
17498 "The objective of formalities is to make things clear. The existing system "
17499 "does nothing to make things clear. Indeed, it seems designed to make things "
17503 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17504 #: freeculture.xml:13529
17506 "If formalities such as registration were reinstated, one of the most "
17507 "difficult aspects of relying upon the public domain would be removed. It "
17508 "would be simple to identify what content is presumptively free; it would be "
17509 "simple to identify who controls the rights for a particular kind of content; "
17510 "it would be simple to assert those rights, and to renew that assertion at "
17511 "the appropriate time."
17514 #. type: Content of: <book><chapter><sect1><sect2><title>
17515 #: freeculture.xml:13541
17516 msgid "2. Shorter Terms"
17519 #. type: Content of: <book><chapter><sect1><sect2><para>
17520 #: freeculture.xml:13543
17522 "The term of copyright has gone from fourteen years to ninety-five years for "
17523 "corporate authors, and life of the author plus seventy years for natural "
17528 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
17529 #: freeculture.xml:13556
17531 "\"A Radical Rethink,\" <citetitle>Economist</citetitle>, 366:8308 (25 "
17532 "January 2003): 15, available at <ulink "
17533 "url=\"http://free-culture.cc/notes/\">link #74</ulink>."
17536 #. type: Content of: <book><chapter><sect1><sect2><para>
17537 #: freeculture.xml:13548
17539 "In <citetitle>The Future of Ideas</citetitle>, I proposed a "
17540 "seventy-five-year term, granted in five-year increments with a requirement "
17541 "of renewal every five years. That seemed radical enough at the time. But "
17542 "after we lost <citetitle>Eldred</citetitle> "
17543 "v. <citetitle>Ashcroft</citetitle>, the proposals became even more "
17544 "radical. <citetitle>The Economist</citetitle> endorsed a proposal for a "
17545 "fourteen-year copyright term.<placeholder type=\"footnote\" id=\"0\"/> "
17546 "Others have proposed tying the term to the term for patents."
17549 #. type: Content of: <book><chapter><sect1><sect2><para>
17550 #: freeculture.xml:13563
17552 "I agree with those who believe that we need a radical change in copyright's "
17553 "term. But whether fourteen years or seventy-five, there are four principles "
17554 "that are important to keep in mind about copyright terms."
17558 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17559 #: freeculture.xml:13571
17561 "<emphasis>Keep it short:</emphasis> The term should be as long as necessary "
17562 "to give incentives to create, but no longer. If it were tied to very strong "
17563 "protections for authors (so authors were able to reclaim rights from "
17564 "publishers), rights to the same work (not derivative works) might be "
17565 "extended further. The key is not to tie the work up with legal regulations "
17566 "when it no longer benefits an author."
17571 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17572 #: freeculture.xml:13580
17574 "<emphasis>Keep it simple:</emphasis> The line between the public domain and "
17575 "protected content must be kept clear. Lawyers like the fuzziness of \"fair "
17576 "use,\" and the distinction between \"ideas\" and \"expression.\" That kind "
17577 "of law gives them lots of work. But our framers had a simpler idea in mind: "
17578 "protected versus unprotected. The value of short terms is that there is "
17579 "little need to build exceptions into copyright when the term itself is kept "
17580 "short. A clear and active \"lawyer-free zone\" makes the complexities of "
17581 "\"fair use\" and \"idea/expression\" less necessary to navigate."
17585 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para><footnote><para>
17586 #: freeculture.xml:13601
17588 "Department of Veterans Affairs, Veteran's Application for Compensation "
17589 "and/or Pension, VA Form 21-526 (OMB Approved No. 2900-0001), available at "
17590 "<ulink url=\"http://free-culture.cc/notes/\">link #75</ulink>."
17593 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para><indexterm><primary>
17594 #: freeculture.xml:13609
17595 msgid "veterans' pensions"
17598 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17599 #: freeculture.xml:13593
17601 "<emphasis>Keep it alive:</emphasis> Copyright should have to be renewed. "
17602 "Especially if the maximum term is long, the copyright owner should be "
17603 "required to signal periodically that he wants the protection continued. This "
17604 "need not be an onerous burden, but there is no reason this monopoly "
17605 "protection has to be granted for free. On average, it takes ninety minutes "
17606 "for a veteran to apply for a pension.<placeholder type=\"footnote\" "
17607 "id=\"0\"/> If we make veterans suffer that burden, I don't see why we "
17608 "couldn't require authors to spend ten minutes every fifty years to file a "
17609 "single form. <placeholder type=\"indexterm\" id=\"1\"/>"
17613 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17614 #: freeculture.xml:13613
17616 "<emphasis>Keep it prospective:</emphasis> Whatever the term of copyright "
17617 "should be, the clearest lesson that economists teach is that a term once "
17618 "given should not be extended. It might have been a mistake in 1923 for the "
17619 "law to offer authors only a fifty-six-year term. I don't think so, but it's "
17620 "possible. If it was a mistake, then the consequence was that we got fewer "
17621 "authors to create in 1923 than we otherwise would have. But we can't correct "
17622 "that mistake today by increasing the term. No matter what we do today, we "
17623 "will not increase the number of authors who wrote in 1923. Of course, we can "
17624 "increase the reward that those who write now get (or alternatively, increase "
17625 "the copyright burden that smothers many works that are today invisible). But "
17626 "increasing their reward will not increase their creativity in 1923. What's "
17627 "not done is not done, and there's nothing we can do about that now."
17630 #. type: Content of: <book><chapter><sect1><sect2><para>
17631 #: freeculture.xml:13629
17633 "These changes together should produce an <emphasis>average</emphasis> "
17634 "copyright term that is much shorter than the current term. Until 1976, the "
17635 "average term was just 32.2 years. We should be aiming for the same."
17638 #. type: Content of: <book><chapter><sect1><sect2><para>
17639 #: freeculture.xml:13635
17641 "No doubt the extremists will call these ideas \"radical.\" (After all, I "
17642 "call them \"extremists.\") But again, the term I recommended was longer than "
17643 "the term under Richard Nixon. How \"radical\" can it be to ask for a more "
17644 "generous copyright law than Richard Nixon presided over?"
17647 #. type: Content of: <book><chapter><sect1><sect2><title>
17648 #: freeculture.xml:13645
17649 msgid "3. Free Use Vs. Fair Use"
17652 #. type: Content of: <book><chapter><sect1><sect2><para>
17653 #: freeculture.xml:13647
17655 "As I observed at the beginning of this book, property law originally granted "
17656 "property owners the right to control their property from the ground to the "
17657 "heavens. The airplane came along. The scope of property rights quickly "
17658 "changed. There was no fuss, no constitutional challenge. It made no sense "
17659 "anymore to grant that much control, given the emergence of that new "
17663 #. type: Content of: <book><chapter><sect1><sect2><para>
17664 #: freeculture.xml:13655
17666 "Our Constitution gives Congress the power to give authors \"exclusive "
17667 "right\" to \"their writings.\" Congress has given authors an exclusive right "
17668 "to \"their writings\" plus any derivative writings (made by others) that are "
17669 "sufficiently close to the author's original work. Thus, if I write a book, "
17670 "and you base a movie on that book, I have the power to deny you the right to "
17671 "release that movie, even though that movie is not \"my writing.\""
17675 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
17676 #: freeculture.xml:13668
17678 "Benjamin Kaplan, <citetitle>An Unhurried View of Copyright</citetitle> (New "
17679 "York: Columbia University Press, 1967), 32."
17682 #. type: Content of: <book><chapter><sect1><sect2><para>
17683 #: freeculture.xml:13664
17685 "Congress granted the beginnings of this right in 1870, when it expanded the "
17686 "exclusive right of copyright to include a right to control translations and "
17687 "dramatizations of a work.<placeholder type=\"footnote\" id=\"0\"/> The "
17688 "courts have expanded it slowly through judicial interpretation ever "
17689 "since. This expansion has been commented upon by one of the law's greatest "
17690 "judges, Judge Benjamin Kaplan."
17694 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
17695 #: freeculture.xml:13681
17699 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
17700 #: freeculture.xml:13677
17702 "So inured have we become to the extension of the monopoly to a large range "
17703 "of so-called derivative works, that we no longer sense the oddity of "
17704 "accepting such an enlargement of copyright while yet intoning the "
17705 "abracadabra of idea and expression.<placeholder type=\"footnote\" id=\"0\"/>"
17708 #. type: Content of: <book><chapter><sect1><sect2><para>
17709 #: freeculture.xml:13686
17711 "I think it's time to recognize that there are airplanes in this field and "
17712 "the expansiveness of these rights of derivative use no longer make "
17713 "sense. More precisely, they don't make sense for the period of time that a "
17714 "copyright runs. And they don't make sense as an amorphous grant. Consider "
17715 "each limitation in turn."
17718 #. type: Content of: <book><chapter><sect1><sect2><para>
17719 #: freeculture.xml:13693
17721 "<emphasis>Term:</emphasis> If Congress wants to grant a derivative right, "
17722 "then that right should be for a much shorter term. It makes sense to protect "
17723 "John Grisham's right to sell the movie rights to his latest novel (or at "
17724 "least I'm willing to assume it does); but it does not make sense for that "
17725 "right to run for the same term as the underlying copyright. The derivative "
17726 "right could be important in inducing creativity; it is not important long "
17727 "after the creative work is done. <placeholder type=\"indexterm\" id=\"0\"/>"
17730 #. type: Content of: <book><chapter><sect1><sect2><para>
17731 #: freeculture.xml:13706
17733 "<emphasis>Scope:</emphasis> Likewise should the scope of derivative rights "
17734 "be narrowed. Again, there are some cases in which derivative rights are "
17735 "important. Those should be specified. But the law should draw clear lines "
17736 "around regulated and unregulated uses of copyrighted material. When all "
17737 "\"reuse\" of creative material was within the control of businesses, perhaps "
17738 "it made sense to require lawyers to negotiate the lines. It no longer makes "
17739 "sense for lawyers to negotiate the lines. Think about all the creative "
17740 "possibilities that digital technologies enable; now imagine pouring molasses "
17741 "into the machines. That's what this general requirement of permission does "
17742 "to the creative process. Smothers it."
17745 #. type: Content of: <book><chapter><sect1><sect2><para>
17746 #: freeculture.xml:13719
17748 "This was the point that Alben made when describing the making of the Clint "
17749 "Eastwood CD. While it makes sense to require negotiation for foreseeable "
17750 "derivative rights—turning a book into a movie, or a poem into a "
17751 "musical score—it doesn't make sense to require negotiation for the "
17752 "unforeseeable. Here, a statutory right would make much more sense."
17755 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
17756 #: freeculture.xml:13735
17757 msgid "Goldstein, Paul"
17760 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
17761 #: freeculture.xml:13733
17763 "Paul Goldstein, <citetitle>Copyright's Highway: From Gutenberg to the "
17764 "Celestial Jukebox</citetitle> (Stanford: Stanford University Press, 2003), "
17765 "187–216. <placeholder type=\"indexterm\" id=\"0\"/>"
17768 #. type: Content of: <book><chapter><sect1><sect2><para>
17769 #: freeculture.xml:13727
17771 "In each of these cases, the law should mark the uses that are protected, and "
17772 "the presumption should be that other uses are not protected. This is the "
17773 "reverse of the recommendation of my colleague Paul Goldstein.<placeholder "
17774 "type=\"footnote\" id=\"0\"/> His view is that the law should be written so "
17775 "that expanded protections follow expanded uses."
17778 #. type: Content of: <book><chapter><sect1><sect2><para>
17779 #: freeculture.xml:13741
17781 "Goldstein's analysis would make perfect sense if the cost of the legal "
17782 "system were small. But as we are currently seeing in the context of the "
17783 "Internet, the uncertainty about the scope of protection, and the incentives "
17784 "to protect existing architectures of revenue, combined with a strong "
17785 "copyright, weaken the process of innovation."
17789 #. type: Content of: <book><chapter><sect1><sect2><para>
17790 #: freeculture.xml:13748
17792 "The law could remedy this problem either by removing protection beyond the "
17793 "part explicitly drawn or by granting reuse rights upon certain statutory "
17794 "conditions. Either way, the effect would be to free a great deal of culture "
17795 "to others to cultivate. And under a statutory rights regime, that reuse "
17796 "would earn artists more income."
17799 #. type: Content of: <book><chapter><sect1><sect2><title>
17800 #: freeculture.xml:13758
17801 msgid "4. Liberate the Music—Again"
17804 #. type: Content of: <book><chapter><sect1><sect2><para>
17805 #: freeculture.xml:13760
17807 "The battle that got this whole war going was about music, so it wouldn't be "
17808 "fair to end this book without addressing the issue that is, to most people, "
17809 "most pressing—music. There is no other policy issue that better "
17810 "teaches the lessons of this book than the battles around the sharing of "
17814 #. type: Content of: <book><chapter><sect1><sect2><para>
17815 #: freeculture.xml:13767
17817 "The appeal of file-sharing music was the crack cocaine of the Internet's "
17818 "growth. It drove demand for access to the Internet more powerfully than any "
17819 "other single application. It was the Internet's killer app—possibly in "
17820 "two senses of that word. It no doubt was the application that drove demand "
17821 "for bandwidth. It may well be the application that drives demand for "
17822 "regulations that in the end kill innovation on the network."
17825 #. type: Content of: <book><chapter><sect1><sect2><para>
17826 #: freeculture.xml:13776
17828 "The aim of copyright, with respect to content in general and music in "
17829 "particular, is to create the incentives for music to be composed, performed, "
17830 "and, most importantly, spread. The law does this by giving an exclusive "
17831 "right to a composer to control public performances of his work, and to a "
17832 "performing artist to control copies of her performance."
17835 #. type: Content of: <book><chapter><sect1><sect2><para>
17836 #: freeculture.xml:13783
17838 "File-sharing networks complicate this model by enabling the spread of "
17839 "content for which the performer has not been paid. But of course, that's not "
17840 "all the file-sharing networks do. As I described in chapter 5, they enable "
17841 "four different kinds of sharing:"
17845 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17846 #: freeculture.xml:13791
17848 "There are some who are using sharing networks as substitutes for purchasing "
17853 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17854 #: freeculture.xml:13796
17856 "There are also some who are using sharing networks to sample, on the way to "
17862 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17863 #: freeculture.xml:13802
17865 "There are many who are using file-sharing networks to get access to content "
17866 "that is no longer sold but is still under copyright or that would have been "
17867 "too cumbersome to buy off the Net."
17871 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17872 #: freeculture.xml:13808
17874 "There are many who are using file-sharing networks to get access to content "
17875 "that is not copyrighted or to get access that the copyright owner plainly "
17879 #. type: Content of: <book><chapter><sect1><sect2><para>
17880 #: freeculture.xml:13814
17882 "Any reform of the law needs to keep these different uses in focus. It must "
17883 "avoid burdening type D even if it aims to eliminate type A. The eagerness "
17884 "with which the law aims to eliminate type A, moreover, should depend upon "
17885 "the magnitude of type B. As with VCRs, if the net effect of sharing is "
17886 "actually not very harmful, the need for regulation is significantly "
17890 #. type: Content of: <book><chapter><sect1><sect2><para>
17891 #: freeculture.xml:13822
17893 "As I said in chapter 5, the actual harm caused by sharing is controversial. "
17894 "For the purposes of this chapter, however, I assume the harm is real. I "
17895 "assume, in other words, that type A sharing is significantly greater than "
17896 "type B, and is the dominant use of sharing networks."
17899 #. type: Content of: <book><chapter><sect1><sect2><para>
17900 #: freeculture.xml:13829
17902 "Nonetheless, there is a crucial fact about the current technological context "
17903 "that we must keep in mind if we are to understand how the law should "
17907 #. type: Content of: <book><chapter><sect1><sect2><para>
17908 #: freeculture.xml:13834
17910 "Today, file sharing is addictive. In ten years, it won't be. It is addictive "
17911 "today because it is the easiest way to gain access to a broad range of "
17912 "content. It won't be the easiest way to get access to a broad range of "
17913 "content in ten years. Today, access to the Internet is cumbersome and "
17914 "slow—we in the United States are lucky to have broadband service at "
17915 "1.5 MBs, and very rarely do we get service at that speed both up and "
17916 "down. Although wireless access is growing, most of us still get access "
17917 "across wires. Most only gain access through a machine with a keyboard. The "
17918 "idea of the always on, always connected Internet is mainly just an idea."
17922 #. type: Content of: <book><chapter><sect1><sect2><para>
17923 #: freeculture.xml:13846
17925 "But it will become a reality, and that means the way we get access to the "
17926 "Internet today is a technology in transition. Policy makers should not make "
17927 "policy on the basis of technology in transition. They should make policy on "
17928 "the basis of where the technology is going. The question should not be, how "
17929 "should the law regulate sharing in this world? The question should be, what "
17930 "law will we require when the network becomes the network it is clearly "
17931 "becoming? That network is one in which every machine with electricity is "
17932 "essentially on the Net; where everywhere you are—except maybe the "
17933 "desert or the Rockies—you can instantaneously be connected to the "
17934 "Internet. Imagine the Internet as ubiquitous as the best cell-phone service, "
17935 "where with the flip of a device, you are connected."
17939 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
17940 #: freeculture.xml:13879
17942 "See, for example, \"Music Media Watch,\" The J@pan Inc. Newsletter, 3 April "
17943 "2002, available at <ulink url=\"http://free-culture.cc/notes/\">link "
17947 #. type: Content of: <book><chapter><sect1><sect2><para>
17948 #: freeculture.xml:13861
17950 "In that world, it will be extremely easy to connect to services that give "
17951 "you access to content on the fly—such as Internet radio, content that "
17952 "is streamed to the user when the user demands. Here, then, is the critical "
17953 "point: When it is <emphasis>extremely</emphasis> easy to connect to services "
17954 "that give access to content, it will be <emphasis>easier</emphasis> to "
17955 "connect to services that give you access to content than it will be to "
17956 "download and store content <emphasis>on the many devices you will have for "
17957 "playing content</emphasis>. It will be easier, in other words, to subscribe "
17958 "than it will be to be a database manager, as everyone in the "
17959 "download-sharing world of Napster-like technologies essentially is. Content "
17960 "services will compete with content sharing, even if the services charge "
17961 "money for the content they give access to. Already cell-phone services in "
17962 "Japan offer music (for a fee) streamed over cell phones (enhanced with plugs "
17963 "for headphones). The Japanese are paying for this content even though "
17964 "\"free\" content is available in the form of MP3s across the "
17965 "Web.<placeholder type=\"footnote\" id=\"0\"/>"
17969 #. type: Content of: <book><chapter><sect1><sect2><para>
17970 #: freeculture.xml:13886
17972 "This point about the future is meant to suggest a perspective on the "
17973 "present: It is emphatically temporary. The \"problem\" with file "
17974 "sharing—to the extent there is a real problem—is a problem that "
17975 "will increasingly disappear as it becomes easier to connect to the "
17976 "Internet. And thus it is an extraordinary mistake for policy makers today "
17977 "to be \"solving\" this problem in light of a technology that will be gone "
17978 "tomorrow. The question should not be how to regulate the Internet to "
17979 "eliminate file sharing (the Net will evolve that problem away). The question "
17980 "instead should be how to assure that artists get paid, during this "
17981 "transition between twentieth-century models for doing business and "
17982 "twenty-first-century technologies."
17985 #. type: Content of: <book><chapter><sect1><sect2><para>
17986 #: freeculture.xml:13902
17988 "The answer begins with recognizing that there are different \"problems\" "
17989 "here to solve. Let's start with type D content—uncopyrighted content "
17990 "or copyrighted content that the artist wants shared. The \"problem\" with "
17991 "this content is to make sure that the technology that would enable this kind "
17992 "of sharing is not rendered illegal. You can think of it this way: Pay phones "
17993 "are used to deliver ransom demands, no doubt. But there are many who need "
17994 "to use pay phones who have nothing to do with ransoms. It would be wrong to "
17995 "ban pay phones in order to eliminate kidnapping."
17998 #. type: Content of: <book><chapter><sect1><sect2><para>
17999 #: freeculture.xml:13913
18001 "Type C content raises a different \"problem.\" This is content that was, at "
18002 "one time, published and is no longer available. It may be unavailable "
18003 "because the artist is no longer valuable enough for the record label he "
18004 "signed with to carry his work. Or it may be unavailable because the work is "
18005 "forgotten. Either way, the aim of the law should be to facilitate the access "
18006 "to this content, ideally in a way that returns something to the artist."
18009 #. type: Content of: <book><chapter><sect1><sect2><para>
18010 #: freeculture.xml:13922
18012 "Again, the model here is the used book store. Once a book goes out of print, "
18013 "it may still be available in libraries and used book stores. But libraries "
18014 "and used book stores don't pay the copyright owner when someone reads or "
18015 "buys an out-of-print book. That makes total sense, of course, since any "
18016 "other system would be so burdensome as to eliminate the possibility of used "
18017 "book stores' existing. But from the author's perspective, this \"sharing\" "
18018 "of his content without his being compensated is less than ideal."
18021 #. type: Content of: <book><chapter><sect1><sect2><para>
18022 #: freeculture.xml:13932
18024 "The model of used book stores suggests that the law could simply deem "
18025 "out-of-print music fair game. If the publisher does not make copies of the "
18026 "music available for sale, then commercial and noncommercial providers would "
18027 "be free, under this rule, to \"share\" that content, even though the sharing "
18028 "involved making a copy. The copy here would be incidental to the trade; in a "
18029 "context where commercial publishing has ended, trading music should be as "
18030 "free as trading books."
18034 #. type: Content of: <book><chapter><sect1><sect2><para>
18035 #: freeculture.xml:13943
18037 "Alternatively, the law could create a statutory license that would ensure "
18038 "that artists get something from the trade of their work. For example, if the "
18039 "law set a low statutory rate for the commercial sharing of content that was "
18040 "not offered for sale by a commercial publisher, and if that rate were "
18041 "automatically transferred to a trust for the benefit of the artist, then "
18042 "businesses could develop around the idea of trading this content, and "
18043 "artists would benefit from this trade."
18046 #. type: Content of: <book><chapter><sect1><sect2><para>
18047 #: freeculture.xml:13953
18049 "This system would also create an incentive for publishers to keep works "
18050 "available commercially. Works that are available commercially would not be "
18051 "subject to this license. Thus, publishers could protect the right to charge "
18052 "whatever they want for content if they kept the work commercially "
18053 "available. But if they don't keep it available, and instead, the computer "
18054 "hard disks of fans around the world keep it alive, then any royalty owed for "
18055 "such copying should be much less than the amount owed a commercial "
18059 #. type: Content of: <book><chapter><sect1><sect2><para>
18060 #: freeculture.xml:13963
18062 "The hard case is content of types A and B, and again, this case is hard only "
18063 "because the extent of the problem will change over time, as the technologies "
18064 "for gaining access to content change. The law's solution should be as "
18065 "flexible as the problem is, understanding that we are in the middle of a "
18066 "radical transformation in the technology for delivering and accessing "
18070 #. type: Content of: <book><chapter><sect1><sect2><para>
18071 #: freeculture.xml:13971
18073 "So here's a solution that will at first seem very strange to both sides in "
18074 "this war, but which upon reflection, I suggest, should make some sense."
18077 #. type: Content of: <book><chapter><sect1><sect2><para>
18078 #: freeculture.xml:13975
18080 "Stripped of the rhetoric about the sanctity of property, the basic claim of "
18081 "the content industry is this: A new technology (the Internet) has harmed a "
18082 "set of rights that secure copyright. If those rights are to be protected, "
18083 "then the content industry should be compensated for that harm. Just as the "
18084 "technology of tobacco harmed the health of millions of Americans, or the "
18085 "technology of asbestos caused grave illness to thousands of miners, so, too, "
18086 "has the technology of digital networks harmed the interests of the content "
18091 #. type: Content of: <book><chapter><sect1><sect2><para>
18092 #: freeculture.xml:13986
18094 "I love the Internet, and so I don't like likening it to tobacco or "
18095 "asbestos. But the analogy is a fair one from the perspective of the law. "
18096 "And it suggests a fair response: Rather than seeking to destroy the "
18097 "Internet, or the p2p technologies that are currently harming content "
18098 "providers on the Internet, we should find a relatively simple way to "
18099 "compensate those who are harmed."
18102 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
18103 #: freeculture.xml:14032
18104 msgid "Fisher, William"
18107 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
18108 #: freeculture.xml:13998
18110 "William Fisher, <citetitle>Digital Music: Problems and "
18111 "Possibilities</citetitle> (last revised: 10 October 2000), available at "
18112 "<ulink url=\"http://free-culture.cc/notes/\">link #77</ulink>; William "
18113 "Fisher, <citetitle>Promises to Keep: Technology, Law, and the Future of "
18114 "Entertainment</citetitle> (forthcoming) (Stanford: Stanford University "
18115 "Press, 2004), ch. 6, available at <ulink "
18116 "url=\"http://free-culture.cc/notes/\">link #78</ulink>. Professor Netanel "
18117 "has proposed a related idea that would exempt noncommercial sharing from the "
18118 "reach of copyright and would establish compensation to artists to balance "
18119 "any loss. See Neil Weinstock Netanel, \"Impose a Noncommercial Use Levy to "
18120 "Allow Free P2P File Sharing,\" available at <ulink "
18121 "url=\"http://free-culture.cc/notes/\">link #79</ulink>. For other proposals, "
18122 "see Lawrence Lessig, \"Who's Holding Back Broadband?\" <citetitle>Washington "
18123 "Post</citetitle>, 8 January 2002, A17; Philip S. Corwin on behalf of Sharman "
18124 "Networks, A Letter to Senator Joseph R. Biden, Jr., Chairman of the Senate "
18125 "Foreign Relations Committee, 26 February 2002, available at <ulink "
18126 "url=\"http://free-culture.cc/notes/\">link #80</ulink>; Serguei Osokine, "
18127 "<citetitle>A Quick Case for Intellectual Property Use Fee "
18128 "(IPUF)</citetitle>, 3 March 2002, available at <ulink "
18129 "url=\"http://free-culture.cc/notes/\">link #81</ulink>; Jefferson Graham, "
18130 "\"Kazaa, Verizon Propose to Pay Artists Directly,\" <citetitle>USA "
18131 "Today</citetitle>, 13 May 2002, available at <ulink "
18132 "url=\"http://free-culture.cc/notes/\">link #82</ulink>; Steven M. Cherry, "
18133 "\"Getting Copyright Right,\" IEEE Spectrum Online, 1 July 2002, available at "
18134 "<ulink url=\"http://free-culture.cc/notes/\">link #83</ulink>; Declan "
18135 "McCullagh, \"Verizon's Copyright Campaign,\" CNET News.com, 27 August 2002, "
18136 "available at <ulink url=\"http://free-culture.cc/notes/\">link #84</ulink>. "
18137 "Fisher's proposal is very similar to Richard Stallman's proposal for "
18138 "DAT. Unlike Fisher's, Stallman's proposal would not pay artists directly "
18139 "proportionally, though more popular artists would get more than the less "
18140 "popular. As is typical with Stallman, his proposal predates the current "
18141 "debate by about a decade. See <ulink "
18142 "url=\"http://free-culture.cc/notes/\">link #85</ulink>. <placeholder "
18143 "type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
18146 #. type: Content of: <book><chapter><sect1><sect2><para>
18147 #: freeculture.xml:13994
18149 "The idea would be a modification of a proposal that has been floated by "
18150 "Harvard law professor William Fisher.<placeholder type=\"footnote\" "
18151 "id=\"0\"/> Fisher suggests a very clever way around the current impasse of "
18152 "the Internet. Under his plan, all content capable of digital transmission "
18153 "would (1) be marked with a digital watermark (don't worry about how easy it "
18154 "is to evade these marks; as you'll see, there's no incentive to evade "
18155 "them). Once the content is marked, then entrepreneurs would develop (2) "
18156 "systems to monitor how many items of each content were distributed. On the "
18157 "basis of those numbers, then (3) artists would be compensated. The "
18158 "compensation would be paid for by (4) an appropriate tax."
18161 #. type: Content of: <book><chapter><sect1><sect2><para>
18162 #: freeculture.xml:14045
18164 "Fisher's proposal is careful and comprehensive. It raises a million "
18165 "questions, most of which he answers well in his upcoming book, "
18166 "<citetitle>Promises to Keep</citetitle>. The modification that I would make "
18167 "is relatively simple: Fisher imagines his proposal replacing the existing "
18168 "copyright system. I imagine it complementing the existing system. The aim "
18169 "of the proposal would be to facilitate compensation to the extent that harm "
18170 "could be shown. This compensation would be temporary, aimed at facilitating "
18171 "a transition between regimes. And it would require renewal after a period of "
18172 "years. If it continues to make sense to facilitate free exchange of content, "
18173 "supported through a taxation system, then it can be continued. If this form "
18174 "of protection is no longer necessary, then the system could lapse into the "
18175 "old system of controlling access."
18179 #. type: Content of: <book><chapter><sect1><sect2><para>
18180 #: freeculture.xml:14060
18182 "Fisher would balk at the idea of allowing the system to lapse. His aim is "
18183 "not just to ensure that artists are paid, but also to ensure that the system "
18184 "supports the widest range of \"semiotic democracy\" possible. But the aims "
18185 "of semiotic democracy would be satisfied if the other changes I described "
18186 "were accomplished—in particular, the limits on derivative uses. A "
18187 "system that simply charges for access would not greatly burden semiotic "
18188 "democracy if there were few limitations on what one was allowed to do with "
18189 "the content itself."
18192 #. type: Content of: <book><chapter><sect1><sect2><para>
18193 #: freeculture.xml:14073
18195 "No doubt it would be difficult to calculate the proper measure of \"harm\" "
18196 "to an industry. But the difficulty of making that calculation would be "
18197 "outweighed by the benefit of facilitating innovation. This background system "
18198 "to compensate would also not need to interfere with innovative proposals "
18199 "such as Apple's MusicStore. As experts predicted when Apple launched the "
18200 "MusicStore, it could beat \"free\" by being easier than free is. This has "
18201 "proven correct: Apple has sold millions of songs at even the very high price "
18202 "of 99 cents a song. (At 99 cents, the cost is the equivalent of a per-song "
18203 "CD price, though the labels have none of the costs of a CD to pay.) Apple's "
18204 "move was countered by Real Networks, offering music at just 79 cents a "
18205 "song. And no doubt there will be a great deal of competition to offer and "
18206 "sell music on-line."
18209 #. type: Content of: <book><chapter><sect1><sect2><para>
18210 #: freeculture.xml:14088
18212 "This competition has already occurred against the background of \"free\" "
18213 "music from p2p systems. As the sellers of cable television have known for "
18214 "thirty years, and the sellers of bottled water for much more than that, "
18215 "there is nothing impossible at all about \"competing with free.\" Indeed, if "
18216 "anything, the competition spurs the competitors to offer new and better "
18217 "products. This is precisely what the competitive market was to be "
18218 "about. Thus in Singapore, though piracy is rampant, movie theaters are often "
18219 "luxurious—with \"first class\" seats, and meals served while you watch "
18220 "a movie—as they struggle and succeed in finding ways to compete with "
18224 #. type: Content of: <book><chapter><sect1><sect2><para>
18225 #: freeculture.xml:14100
18227 "This regime of competition, with a backstop to assure that artists don't "
18228 "lose, would facilitate a great deal of innovation in the delivery of "
18229 "content. That competition would continue to shrink type A sharing. It would "
18230 "inspire an extraordinary range of new innovators—ones who would have a "
18231 "right to the content, and would no longer fear the uncertain and "
18232 "barbarically severe punishments of the law."
18235 #. type: Content of: <book><chapter><sect1><sect2><para>
18236 #: freeculture.xml:14109
18237 msgid "In summary, then, my proposal is this:"
18241 #. type: Content of: <book><chapter><sect1><sect2><para>
18242 #: freeculture.xml:14114
18244 "The Internet is in transition. We should not be regulating a technology in "
18245 "transition. We should instead be regulating to minimize the harm to "
18246 "interests affected by this technological change, while enabling, and "
18247 "encouraging, the most efficient technology we can create."
18250 #. type: Content of: <book><chapter><sect1><sect2><para>
18251 #: freeculture.xml:14121
18252 msgid "We can minimize that harm while maximizing the benefit to innovation by"
18256 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
18257 #: freeculture.xml:14127
18258 msgid "guaranteeing the right to engage in type D sharing;"
18262 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
18263 #: freeculture.xml:14131
18265 "permitting noncommercial type C sharing without liability, and commercial "
18266 "type C sharing at a low and fixed rate set by statute;"
18270 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
18271 #: freeculture.xml:14137
18273 "while in this transition, taxing and compensating for type A sharing, to the "
18274 "extent actual harm is demonstrated."
18277 #. type: Content of: <book><chapter><sect1><sect2><para>
18278 #: freeculture.xml:14142
18280 "But what if \"piracy\" doesn't disappear? What if there is a competitive "
18281 "market providing content at a low cost, but a significant number of "
18282 "consumers continue to \"take\" content for nothing? Should the law do "
18286 #. type: Content of: <book><chapter><sect1><sect2><para>
18287 #: freeculture.xml:14148
18289 "Yes, it should. But, again, what it should do depends upon how the facts "
18290 "develop. These changes may not eliminate type A sharing. But the real issue "
18291 "is not whether it eliminates sharing in the abstract. The real issue is its "
18292 "effect on the market. Is it better (a) to have a technology that is 95 "
18293 "percent secure and produces a market of size <citetitle>x</citetitle>, or "
18294 "(b) to have a technology that is 50 percent secure but produces a market of "
18295 "five times <citetitle>x</citetitle>? Less secure might produce more "
18296 "unauthorized sharing, but it is likely to also produce a much bigger market "
18297 "in authorized sharing. The most important thing is to assure artists' "
18298 "compensation without breaking the Internet. Once that's assured, then it may "
18299 "well be appropriate to find ways to track down the petty pirates."
18303 #. type: Content of: <book><chapter><sect1><sect2><para>
18304 #: freeculture.xml:14162
18306 "But we're a long way away from whittling the problem down to this subset of "
18307 "type A sharers. And our focus until we're there should not be on finding "
18308 "ways to break the Internet. Our focus until we're there should be on how to "
18309 "make sure the artists are paid, while protecting the space for innovation "
18310 "and creativity that the Internet is."
18313 #. type: Content of: <book><chapter><sect1><sect2><title>
18314 #: freeculture.xml:14173
18315 msgid "5. Fire Lots of Lawyers"
18318 #. type: Content of: <book><chapter><sect1><sect2><para>
18319 #: freeculture.xml:14175
18321 "I'm a lawyer. I make lawyers for a living. I believe in the law. I believe "
18322 "in the law of copyright. Indeed, I have devoted my life to working in law, "
18323 "not because there are big bucks at the end but because there are ideals at "
18324 "the end that I would love to live."
18327 #. type: Content of: <book><chapter><sect1><sect2><para>
18328 #: freeculture.xml:14181
18330 "Yet much of this book has been a criticism of lawyers, or the role lawyers "
18331 "have played in this debate. The law speaks to ideals, but it is my view that "
18332 "our profession has become too attuned to the client. And in a world where "
18333 "the rich clients have one strong view, the unwillingness of the profession "
18334 "to question or counter that one strong view queers the law."
18338 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
18339 #: freeculture.xml:14198
18341 "Lawrence Lessig, \"Copyright's First Amendment\" (Melville B. Nimmer "
18342 "Memorial Lecture), <citetitle>UCLA Law Review</citetitle> 48 (2001): 1057, "
18346 #. type: Content of: <book><chapter><sect1><sect2><para>
18347 #: freeculture.xml:14189
18349 "The evidence of this bending is compelling. I'm attacked as a \"radical\" by "
18350 "many within the profession, yet the positions that I am advocating are "
18351 "precisely the positions of some of the most moderate and significant figures "
18352 "in the history of this branch of the law. Many, for example, thought crazy "
18353 "the challenge that we brought to the Copyright Term Extension Act. Yet just "
18354 "thirty years ago, the dominant scholar and practitioner in the field of "
18355 "copyright, Melville Nimmer, thought it obvious.<placeholder "
18356 "type=\"footnote\" id=\"0\"/>"
18359 #. type: Content of: <book><chapter><sect1><sect2><para>
18360 #: freeculture.xml:14204
18362 "However, my criticism of the role that lawyers have played in this debate is "
18363 "not just about a professional bias. It is more importantly about our failure "
18364 "to actually reckon the costs of the law."
18367 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
18368 #: freeculture.xml:14214
18370 "A good example is the work of Professor Stan Liebowitz. Liebowitz is to be "
18371 "commended for his careful review of data about infringement, leading him to "
18372 "question his own publicly stated position—twice. He initially "
18373 "predicted that downloading would substantially harm the industry. He then "
18374 "revised his view in light of the data, and he has since revised his view "
18375 "again. Compare Stan J. Liebowitz, <citetitle>Rethinking the Network "
18376 "Economy: The True Forces That Drive the Digital Marketplace</citetitle> (New "
18377 "York: Amacom, 2002), (reviewing his original view but expressing skepticism) "
18378 "with Stan J. Liebowitz, \"Will MP3s Annihilate the Record Industry?\" "
18379 "working paper, June 2003, available at <ulink "
18380 "url=\"http://free-culture.cc/notes/\">link #86</ulink>. Liebowitz's careful "
18381 "analysis is extremely valuable in estimating the effect of file-sharing "
18382 "technology. In my view, however, he underestimates the costs of the legal "
18383 "system. See, for example, <citetitle>Rethinking</citetitle>, 174–76. "
18384 "<placeholder type=\"indexterm\" id=\"0\"/>"
18387 #. type: Content of: <book><chapter><sect1><sect2><para>
18388 #: freeculture.xml:14209
18390 "Economists are supposed to be good at reckoning costs and benefits. But "
18391 "more often than not, economists, with no clue about how the legal system "
18392 "actually functions, simply assume that the transaction costs of the legal "
18393 "system are slight.<placeholder type=\"footnote\" id=\"0\"/> They see a "
18394 "system that has been around for hundreds of years, and they assume it works "
18395 "the way their elementary school civics class taught them it works."
18399 #. type: Content of: <book><chapter><sect1><sect2><para>
18400 #: freeculture.xml:14238
18402 "But the legal system doesn't work. Or more accurately, it doesn't work for "
18403 "anyone except those with the most resources. Not because the system is "
18404 "corrupt. I don't think our legal system (at the federal level, at least) is "
18405 "at all corrupt. I mean simply because the costs of our legal system are so "
18406 "astonishingly high that justice can practically never be done."
18409 #. type: Content of: <book><chapter><sect1><sect2><para>
18410 #: freeculture.xml:14246
18412 "These costs distort free culture in many ways. A lawyer's time is billed at "
18413 "the largest firms at more than $400 per hour. How much time should such a "
18414 "lawyer spend reading cases carefully, or researching obscure strands of "
18415 "authority? The answer is the increasing reality: very little. The law "
18416 "depended upon the careful articulation and development of doctrine, but the "
18417 "careful articulation and development of legal doctrine depends upon careful "
18418 "work. Yet that careful work costs too much, except in the most high-profile "
18419 "and costly cases."
18422 #. type: Content of: <book><chapter><sect1><sect2><para>
18423 #: freeculture.xml:14256
18425 "The costliness and clumsiness and randomness of this system mock our "
18426 "tradition. And lawyers, as well as academics, should consider it their duty "
18427 "to change the way the law works—or better, to change the law so that "
18428 "it works. It is wrong that the system works well only for the top 1 percent "
18429 "of the clients. It could be made radically more efficient, and inexpensive, "
18430 "and hence radically more just."
18433 #. type: Content of: <book><chapter><sect1><sect2><para>
18434 #: freeculture.xml:14264
18436 "But until that reform is complete, we as a society should keep the law away "
18437 "from areas that we know it will only harm. And that is precisely what the "
18438 "law will too often do if too much of our culture is left to its review."
18441 #. type: Content of: <book><chapter><sect1><sect2><para>
18442 #: freeculture.xml:14270
18444 "Think about the amazing things your kid could do or make with digital "
18445 "technology—the film, the music, the Web page, the blog. Or think about "
18446 "the amazing things your community could facilitate with digital "
18447 "technology—a wiki, a barn raising, activism to change something. "
18448 "Think about all those creative things, and then imagine cold molasses poured "
18449 "onto the machines. This is what any regime that requires permission "
18450 "produces. Again, this is the reality of Brezhnev's Russia."
18454 #. type: Content of: <book><chapter><sect1><sect2><para>
18455 #: freeculture.xml:14279
18457 "The law should regulate in certain areas of culture—but it should "
18458 "regulate culture only where that regulation does good. Yet lawyers rarely "
18459 "test their power, or the power they promote, against this simple pragmatic "
18460 "question: \"Will it do good?\" When challenged about the expanding reach of "
18461 "the law, the lawyer answers, \"Why not?\""
18464 #. type: Content of: <book><chapter><sect1><sect2><para>
18465 #: freeculture.xml:14288
18467 "We should ask, \"Why?\" Show me why your regulation of culture is "
18468 "needed. Show me how it does good. And until you can show me both, keep your "
18472 #. type: Content of: <book><chapter><title>
18473 #: freeculture.xml:14297
18477 #. type: Content of: <book><chapter><para>
18478 #: freeculture.xml:14299
18480 "Throughout this text, there are references to links on the World Wide "
18481 "Web. As anyone who has tried to use the Web knows, these links can be highly "
18482 "unstable. I have tried to remedy the instability by redirecting readers to "
18483 "the original source through the Web site associated with this book. For each "
18484 "link below, you can go to http://free-culture.cc/notes and locate the "
18485 "original source by clicking on the number after the # sign. If the original "
18486 "link remains alive, you will be redirected to that link. If the original "
18487 "link has disappeared, you will be redirected to an appropriate reference for "
18491 #. type: Content of: <book><chapter><title>
18492 #: freeculture.xml:14314
18493 msgid "ACKNOWLEDGMENTS"
18496 #. type: Content of: <book><chapter><para>
18497 #: freeculture.xml:14316
18499 "This book is the product of a long and as yet unsuccessful struggle that "
18500 "began when I read of Eric Eldred's war to keep books free. Eldred's work "
18501 "helped launch a movement, the free culture movement, and it is to him that "
18502 "this book is dedicated."
18505 #. type: Content of: <book><chapter><para>
18506 #: freeculture.xml:14322
18508 "I received guidance in various places from friends and academics, including "
18509 "Glenn Brown, Peter DiCola, Jennifer Mnookin, Richard Posner, Mark Rose, and "
18510 "Kathleen Sullivan. And I received correction and guidance from many amazing "
18511 "students at Stanford Law School and Stanford University. They included "
18512 "Andrew B. Coan, John Eden, James P. Fellers, Christopher Guzelian, Erica "
18513 "Goldberg, Robert Hallman, Andrew Harris, Matthew Kahn, Brian Link, Ohad "
18514 "Mayblum, Alina Ng, and Erica Platt. I am particularly grateful to Catherine "
18515 "Crump and Harry Surden, who helped direct their research, and to Laura "
18516 "Lynch, who brilliantly managed the army that they assembled, and provided "
18517 "her own critical eye on much of this."
18521 #. type: Content of: <book><chapter><para>
18522 #: freeculture.xml:14335
18524 "Yuko Noguchi helped me to understand the laws of Japan as well as its "
18525 "culture. I am thankful to her, and to the many in Japan who helped me "
18526 "prepare this book: Joi Ito, Takayuki Matsutani, Naoto Misaki, Michihiro "
18527 "Sasaki, Hiromichi Tanaka, Hiroo Yamagata, and Yoshihiro Yonezawa. I am "
18528 "thankful as well as to Professor Nobuhiro Nakayama, and the Tokyo University "
18529 "Business Law Center, for giving me the chance to spend time in Japan, and to "
18530 "Tadashi Shiraishi and Kiyokazu Yamagami for their generous help while I was "
18534 #. type: Content of: <book><chapter><para>
18535 #: freeculture.xml:14346
18537 "These are the traditional sorts of help that academics regularly draw "
18538 "upon. But in addition to them, the Internet has made it possible to receive "
18539 "advice and correction from many whom I have never even met. Among those who "
18540 "have responded with extremely helpful advice to requests on my blog about "
18541 "the book are Dr. Mohammad Al-Ubaydli, David Gerstein, and Peter DiMauro, as "
18542 "well as a long list of those who had specific ideas about ways to develop my "
18543 "argument. They included Richard Bondi, Steven Cherry, David Coe, Nik "
18544 "Cubrilovic, Bob Devine, Charles Eicher, Thomas Guida, Elihu M. Gerson, "
18545 "Jeremy Hunsinger, Vaughn Iverson, John Karabaic, Jeff Keltner, James "
18546 "Lindenschmidt, K. L. Mann, Mark Manning, Nora McCauley, Jeffrey McHugh, Evan "
18547 "McMullen, Fred Norton, John Pormann, Pedro A. D. Rezende, Shabbir Safdar, "
18548 "Saul Schleimer, Clay Shirky, Adam Shostack, Kragen Sitaker, Chris Smith, "
18549 "Bruce Steinberg, Andrzej Jan Taramina, Sean Walsh, Matt Wasserman, Miljenko "
18550 "Williams, \"Wink,\" Roger Wood, \"Ximmbo da Jazz,\" and Richard Yanco. (I "
18551 "apologize if I have missed anyone; with computers come glitches, and a crash "
18552 "of my e-mail system meant I lost a bunch of great replies.)"
18555 #. type: Content of: <book><chapter><para>
18556 #: freeculture.xml:14366
18558 "Richard Stallman and Michael Carroll each read the whole book in draft, and "
18559 "each provided extremely helpful correction and advice. Michael helped me to "
18560 "see more clearly the significance of the regulation of derivitive works. And "
18561 "Richard corrected an embarrassingly large number of errors. While my work is "
18562 "in part inspired by Stallman's, he does not agree with me in important "
18563 "places throughout this book."
18566 #. type: Content of: <book><chapter><para>
18567 #: freeculture.xml:14375
18569 "Finally, and forever, I am thankful to Bettina, who has always insisted that "
18570 "there would be unending happiness away from these battles, and who has "
18571 "always been right. This slow learner is, as ever, grateful for her perpetual "
18572 "patience and love."