1 # SOME DESCRIPTIVE TITLE
2 # Copyright (C) YEAR Free Software Foundation, Inc.
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4 # FIRST AUTHOR <EMAIL@ADDRESS>, YEAR.
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34 #. type: Content of: <book><bookinfo>
36 msgid "<abbrev>\"freeculture\"</abbrev>"
39 #. type: Content of: <book><colophon><para>
40 #: freeculture.xml:25 freeculture.xml:112
42 "HOW BIG MEDIA USES TECHNOLOGY AND THE LAW TO LOCK DOWN CULTURE AND CONTROL "
46 #. type: Content of: <book><bookinfo>
48 msgid "<pubdate>2004-03-25</pubdate>"
51 #. type: Content of: <book><bookinfo><releaseinfo>
53 msgid "Version 2004-02-10"
56 #. type: Content of: <book><bookinfo><authorgroup><author><firstname>
61 #. type: Content of: <book><bookinfo><authorgroup><author><surname>
66 #. type: Content of: <book><bookinfo>
69 "<copyright> <year>2004</year> <holder> Lawrence Lessig. This version of "
70 "Free Culture is licensed under a Creative Commons license. This license "
71 "permits non-commercial use of this work, so long as attribution is given. "
72 "For more information about the license, click the icon above, or visit "
74 "url=\"http://creativecommons.org/licenses/by-nc/1.0/\">http://creativecommons.org/licenses/by-nc/1.0/</ulink> "
75 "</holder> </copyright>"
78 #. type: Content of: <book><bookinfo><abstract><title>
80 msgid "ABOUT THE AUTHOR"
83 #. type: Content of: <book><bookinfo><abstract><para>
86 "LAWRENCE LESSIG (<ulink "
87 "url=\"http://www.lessig.org/\">http://www.lessig.org</ulink>), professor of "
88 "law and a John A. Wilson Distinguished Faculty Scholar at Stanford Law "
89 "School, is founder of the Stanford Center for Internet and Society and is "
90 "chairman of the Creative Commons (<ulink "
91 "url=\"http://creativecommons.org/\">http://creativecommons.org</ulink>). "
92 "The author of The Future of Ideas (Random House, 2001) and Code: And Other "
93 "Laws of Cyberspace (Basic Books, 1999), Lessig is a member of the boards of "
94 "the Public Library of Science, the Electronic Frontier Foundation, and "
95 "Public Knowledge. He was the winner of the Free Software Foundation's Award "
96 "for the Advancement of Free Software, twice listed in BusinessWeek's \"e.biz "
97 "25,\" and named one of Scientific American's \"50 visionaries.\" A graduate "
98 "of the University of Pennsylvania, Cambridge University, and Yale Law "
99 "School, Lessig clerked for Judge Richard Posner of the U.S. Seventh Circuit "
103 #. type: Content of: <book><colophon><para>
104 #: freeculture.xml:77
105 msgid "You can buy a copy of this book by clicking on one of the links below:"
108 #. type: Content of: <book><colophon><itemizedlist><listitem><para>
109 #: freeculture.xml:80
110 msgid "<ulink url=\"http://www.amazon.com/\">Amazon</ulink>"
113 #. type: Content of: <book><colophon><itemizedlist><listitem><para>
114 #: freeculture.xml:81
115 msgid "<ulink url=\"http://www.barnesandnoble.com/\">B&N</ulink>"
118 #. type: Content of: <book><colophon><itemizedlist><listitem><para>
119 #: freeculture.xml:82
120 msgid "<ulink url=\"http://www.penguin.com/\">Penguin</ulink>"
123 #. type: Content of: <book><colophon><para>
124 #: freeculture.xml:89
125 msgid "ALSO BY LAWRENCE LESSIG"
128 #. type: Content of: <book><colophon><para>
129 #: freeculture.xml:92
130 msgid "The Future of Ideas: The Fate of the Commons in a Connected World"
133 #. type: Content of: <book><colophon><para>
134 #: freeculture.xml:95
135 msgid "Code: And Other Laws of Cyberspace"
138 #. type: Content of: <book><colophon><para>
139 #: freeculture.xml:100 freeculture.xml:123
140 msgid "THE PENGUIN PRESS"
143 #. type: Content of: <book><colophon><para>
144 #: freeculture.xml:103
148 #. type: Content of: <book><colophon><para>
149 #: freeculture.xml:108
153 #. type: Content of: <book><colophon><para>
154 #: freeculture.xml:118
155 msgid "LAWRENCE LESSIG"
158 #. type: Content of: <book><colophon><para>
159 #: freeculture.xml:126
160 msgid "a member of Penguin Group (USA) Inc. 375 Hudson Street New York, New York"
163 #. type: Content of: <book><colophon><para>
164 #: freeculture.xml:130
165 msgid "Copyright © Lawrence Lessig,"
168 #. type: Content of: <book><colophon><para>
169 #: freeculture.xml:133
170 msgid "All rights reserved"
173 #. type: Content of: <book><colophon><para>
174 #: freeculture.xml:136
176 "Excerpt from an editorial titled \"The Coming of Copyright Perpetuity,\" The "
177 "New York Times, January 16, 2003. Copyright © 2003 by The New York "
178 "Times Co. Reprinted with permission."
181 #. type: Content of: <book><colophon><para>
182 #: freeculture.xml:141
183 msgid "Cartoon by Paul Conrad on page 159. Copyright Tribune Media Services, Inc."
186 #. type: Content of: <book><colophon><para>
187 #: freeculture.xml:144
188 msgid "All rights reserved. Reprinted with permission."
191 #. type: Content of: <book><colophon><para>
192 #: freeculture.xml:147
194 "Diagram on page 164 courtesy of the office of FCC Commissioner, Michael "
198 #. type: Content of: <book><colophon><para>
199 #: freeculture.xml:150
200 msgid "Library of Congress Cataloging-in-Publication Data"
203 #. type: Content of: <book><colophon><para>
204 #: freeculture.xml:153
206 "Lessig, Lawrence. Free culture : how big media uses technology and the law "
207 "to lock down culture and control creativity / Lawrence Lessig."
210 #. type: Content of: <book><colophon><para>
211 #: freeculture.xml:158
215 #. type: Content of: <book><colophon><para>
216 #: freeculture.xml:161
217 msgid "Includes index."
220 #. type: Content of: <book><colophon><para>
221 #: freeculture.xml:164
222 msgid "ISBN 1-59420-006-8 (hardcover)"
225 #. type: Content of: <book><colophon><para>
226 #: freeculture.xml:167
228 "1. Intellectual property—United States. 2. Mass media—United "
232 #. type: Content of: <book><colophon><para>
233 #: freeculture.xml:170
235 "3. Technological innovations—United States. 4. Art—United "
239 #. type: Content of: <book><colophon><para>
240 #: freeculture.xml:173
244 #. type: Content of: <book><colophon><para>
245 #: freeculture.xml:176
246 msgid "343.7309'9—dc22"
249 #. type: Content of: <book><colophon><para>
250 #: freeculture.xml:179
251 msgid "This book is printed on acid-free paper."
254 #. type: Content of: <book><colophon><para>
255 #: freeculture.xml:182
256 msgid "Printed in the United States of America"
259 #. type: Content of: <book><colophon><para>
260 #: freeculture.xml:185
261 msgid "1 3 5 7 9 10 8 6 4"
264 #. type: Content of: <book><colophon><para>
265 #: freeculture.xml:188
266 msgid "Designed by Marysarah Quinn"
269 #. type: Content of: <book><colophon><para>
270 #: freeculture.xml:192
271 msgid "&translationblock;"
274 #. type: Content of: <book><colophon><para>
275 #: freeculture.xml:196
277 "Without limiting the rights under copyright reserved above, no part of this "
278 "publication may be reproduced, stored in or introduced into a retrieval "
279 "system, or transmitted, in any form or by any means (electronic, mechanical, "
280 "photocopying, recording or otherwise), without the prior written permission "
281 "of both the copyright owner and the above publisher of this book. The "
282 "scanning, uploading, and distribution of this book via the Internet or via "
283 "any other means without the permission of the publisher is illegal and "
284 "punishable by law. Please purchase only authorized electronic editions and "
285 "do not participate in or encourage electronic piracy of copyrighted "
286 "materials. Your support of the author's rights is appreciated."
289 #. type: Content of: <book><dedication><para>
290 #: freeculture.xml:213
292 "To Eric Eldred—whose work first drew me to this cause, and for whom it "
296 #. type: Content of: <book><dedication><para><figure><title>
297 #: freeculture.xml:219
298 msgid "Creative Commons, Some rights reserved"
301 #. type: Content of: <book><dedication><para><figure>
302 #: freeculture.xml:220
303 msgid "<graphic fileref=\"images/cc.png\"></graphic>"
306 #. type: Content of: <book><dedication><para>
307 #: freeculture.xml:218
308 msgid "<placeholder type=\"figure\" id=\"0\"/>"
311 #. type: Content of: <book><lot><title>
312 #: freeculture.xml:228
313 msgid "List of figures"
316 #. type: Content of: <book><preface><title>
317 #: freeculture.xml:290
321 #. type: Content of: <book><preface><indexterm><primary>
322 #: freeculture.xml:292
326 #. type: Content of: <book><preface><para>
327 #: freeculture.xml:295
329 "At the end of his review of my first book, Code: And Other Laws of "
330 "Cyberspace, David Pogue, a brilliant writer and author of countless "
331 "technical and computer-related texts, wrote this:"
334 #. type: Content of: <book><preface><blockquote><para><footnote><para>
335 #: freeculture.xml:305
337 "David Pogue, \"Don't Just Chat, Do Something,\" New York Times, 30 January "
341 #. type: Content of: <book><preface><blockquote><para>
342 #: freeculture.xml:301
344 "Unlike actual law, Internet software has no capacity to punish. It doesn't "
345 "affect people who aren't online (and only a tiny minority of the world "
346 "population is). And if you don't like the Internet's system, you can always "
347 "flip off the modem.<placeholder type=\"footnote\" id=\"0\"/>"
350 #. type: Content of: <book><preface><para>
351 #: freeculture.xml:310
353 "Pogue was skeptical of the core argument of the book—that software, or "
354 "\"code,\" functioned as a kind of law—and his review suggested the "
355 "happy thought that if life in cyberspace got bad, we could always \"drizzle, "
356 "drazzle, druzzle, drome\"-like simply flip a switch and be back home. Turn "
357 "off the modem, unplug the computer, and any troubles that exist in that "
358 "space wouldn't \"affect\" us anymore."
362 #. type: Content of: <book><preface><para>
363 #: freeculture.xml:318
365 "Pogue might have been right in 1999—I'm skeptical, but maybe. But "
366 "even if he was right then, the point is not right now: Free Culture is about "
367 "the troubles the Internet causes even after the modem is turned off. It is "
368 "an argument about how the battles that now rage regarding life on-line have "
369 "fundamentally affected \"people who aren't online.\" There is no switch that "
370 "will insulate us from the Internet's effect."
373 #. type: Content of: <book><preface><para>
374 #: freeculture.xml:328
376 "But unlike Code, the argument here is not much about the Internet itself. It "
377 "is instead about the consequence of the Internet to a part of our tradition "
378 "that is much more fundamental, and, as hard as this is for a geek-wanna-be "
379 "to admit, much more important."
382 #. type: Content of: <book><preface><para><footnote><para>
383 #: freeculture.xml:339
385 "Richard M. Stallman, Free Software, Free Societies 57 (Joshua Gay, "
389 #. type: Content of: <book><preface><para>
390 #: freeculture.xml:334
392 "That tradition is the way our culture gets made. As I explain in the pages "
393 "that follow, we come from a tradition of \"free culture\"—not \"free\" "
394 "as in \"free beer\" (to borrow a phrase from the founder of the free "
395 "software movement<placeholder type=\"footnote\" id=\"0\"/>), but \"free\" as "
396 "in \"free speech,\" \"free markets,\" \"free trade,\" \"free enterprise,\" "
397 "\"free will,\" and \"free elections.\" A free culture supports and protects "
398 "creators and innovators. It does this directly by granting intellectual "
399 "property rights. But it does so indirectly by limiting the reach of those "
400 "rights, to guarantee that follow-on creators and innovators remain as free "
401 "as possible from the control of the past. A free culture is not a culture "
402 "without property, just as a free market is not a market in which everything "
403 "is free. The opposite of a free culture is a \"permission culture\"—a "
404 "culture in which creators get to create only with the permission of the "
405 "powerful, or of creators from the past."
408 #. type: Content of: <book><preface><para>
409 #: freeculture.xml:353
411 "If we understood this change, I believe we would resist it. Not \"we\" on "
412 "the Left or \"you\" on the Right, but we who have no stake in the particular "
413 "industries of culture that defined the twentieth century. Whether you are "
414 "on the Left or the Right, if you are in this sense disinterested, then the "
415 "story I tell here will trouble you. For the changes I describe affect values "
416 "that both sides of our political culture deem fundamental."
419 #. type: Content of: <book><chapter><indexterm><primary>
420 #: freeculture.xml:361 freeculture.xml:12677
421 msgid "CodePink Women in Peace"
424 #. type: Content of: <book><chapter><para><indexterm><primary>
425 #: freeculture.xml:372 freeculture.xml:382 freeculture.xml:12690
426 msgid "Safire, William"
429 #. type: Content of: <book><preface><para>
430 #: freeculture.xml:363
432 "We saw a glimpse of this bipartisan outrage in the early summer of 2003. As "
433 "the FCC considered changes in media ownership rules that would relax limits "
434 "on media concentration, an extraordinary coalition generated more than "
435 "700,000 letters to the FCC opposing the change. As William Safire described "
436 "marching \"uncomfortably alongside CodePink Women for Peace and the National "
437 "Rifle Association, between liberal Olympia Snowe and conservative Ted "
438 "Stevens,\" he formulated perhaps most simply just what was at stake: the "
439 "concentration of power. And as he asked, <placeholder type=\"indexterm\" "
443 #. type: Content of: <book><preface><blockquote><para><footnote><para>
444 #: freeculture.xml:380
446 "William Safire, \"The Great Media Gulp,\" New York Times, 22 May 2003. "
447 "<placeholder type=\"indexterm\" id=\"0\"/>"
450 #. type: Content of: <book><preface><blockquote><para>
451 #: freeculture.xml:376
453 "Does that sound unconservative? Not to me. The concentration of "
454 "power—political, corporate, media, cultural—should be anathema "
455 "to conservatives. The diffusion of power through local control, thereby "
456 "encouraging individual participation, is the essence of federalism and the "
457 "greatest expression of democracy.<placeholder type=\"footnote\" id=\"0\"/>"
460 #. type: Content of: <book><preface><para>
461 #: freeculture.xml:387
463 "This idea is an element of the argument of Free Culture, though my focus is "
464 "not just on the concentration of power produced by concentrations in "
465 "ownership, but more importantly, if because less visibly, on the "
466 "concentration of power produced by a radical change in the effective scope "
467 "of the law. The law is changing; that change is altering the way our culture "
468 "gets made; that change should worry you—whether or not you care about "
469 "the Internet, and whether you're on Safire's left or on his right. The "
470 "inspiration for the title and for much of the argument of this book comes "
471 "from the work of Richard Stallman and the Free Software Foundation. Indeed, "
472 "as I reread Stallman's own work, especially the essays in Free Software, "
473 "Free Society, I realize that all of the theoretical insights I develop here "
474 "are insights Stallman described decades ago. One could thus well argue that "
475 "this work is \"merely\" derivative."
479 #. type: Content of: <book><preface><para>
480 #: freeculture.xml:403
482 "I accept that criticism, if indeed it is a criticism. The work of a lawyer "
483 "is always derivative, and I mean to do nothing more in this book than to "
484 "remind a culture about a tradition that has always been its own. Like "
485 "Stallman, I defend that tradition on the basis of values. Like Stallman, I "
486 "believe those are the values of freedom. And like Stallman, I believe those "
487 "are values of our past that will need to be defended in our future. A free "
488 "culture has been our past, but it will only be our future if we change the "
489 "path we are on right now. Like Stallman's arguments for free software, an "
490 "argument for free culture stumbles on a confusion that is hard to avoid, and "
491 "even harder to understand. A free culture is not a culture without property; "
492 "it is not a culture in which artists don't get paid. A culture without "
493 "property, or in which creators can't get paid, is anarchy, not "
494 "freedom. Anarchy is not what I advance here."
497 #. type: Content of: <book><preface><para>
498 #: freeculture.xml:421
500 "Instead, the free culture that I defend in this book is a balance between "
501 "anarchy and control. A free culture, like a free market, is filled with "
502 "property. It is filled with rules of property and contract that get enforced "
503 "by the state. But just as a free market is perverted if its property becomes "
504 "feudal, so too can a free culture be queered by extremism in the property "
505 "rights that define it. That is what I fear about our culture today. It is "
506 "against that extremism that this book is written."
509 #. type: Content of: <book><chapter><title>
510 #: freeculture.xml:436
514 #. type: Content of: <book><chapter><para>
515 #: freeculture.xml:438
517 "On December 17, 1903, on a windy North Carolina beach for just shy of one "
518 "hundred seconds, the Wright brothers demonstrated that a heavier-than-air, "
519 "self-propelled vehicle could fly. The moment was electric and its importance "
520 "widely understood. Almost immediately, there was an explosion of interest in "
521 "this newfound technology of manned flight, and a gaggle of innovators began "
525 #. type: Content of: <book><chapter><para><footnote><para>
526 #: freeculture.xml:450
528 "St. George Tucker, Blackstone's Commentaries 3 (South Hackensack, N.J.: "
529 "Rothman Reprints, 1969), 18."
532 #. type: Content of: <book><chapter><para>
533 #: freeculture.xml:446
535 "At the time the Wright brothers invented the airplane, American law held "
536 "that a property owner presumptively owned not just the surface of his land, "
537 "but all the land below, down to the center of the earth, and all the space "
538 "above, to \"an indefinite extent, upwards.\"<placeholder type=\"footnote\" "
539 "id=\"0\"/> For many years, scholars had puzzled about how best to interpret "
540 "the idea that rights in land ran to the heavens. Did that mean that you "
541 "owned the stars? Could you prosecute geese for their willful and regular "
545 #. type: Content of: <book><chapter><para>
546 #: freeculture.xml:459
548 "Then came airplanes, and for the first time, this principle of American "
549 "law—deep within the foundations of our tradition, and acknowledged by "
550 "the most important legal thinkers of our past—mattered. If my land "
551 "reaches to the heavens, what happens when United flies over my field? Do I "
552 "have the right to banish it from my property? Am I allowed to enter into an "
553 "exclusive license with Delta Airlines? Could we set up an auction to decide "
554 "how much these rights are worth?"
557 #. type: Content of: <book><chapter><indexterm><primary>
558 #: freeculture.xml:467 freeculture.xml:480 freeculture.xml:511 freeculture.xml:530 freeculture.xml:930 freeculture.xml:947 freeculture.xml:992 freeculture.xml:8724 freeculture.xml:12078 freeculture.xml:12781
559 msgid "Causby, Thomas Lee"
562 #. type: Content of: <book><chapter><indexterm><primary>
563 #: freeculture.xml:468 freeculture.xml:481 freeculture.xml:512 freeculture.xml:531 freeculture.xml:931 freeculture.xml:948 freeculture.xml:993 freeculture.xml:8725 freeculture.xml:12079 freeculture.xml:12782
564 msgid "Causby, Tinie"
567 #. type: Content of: <book><chapter><para>
568 #: freeculture.xml:470
570 "In 1945, these questions became a federal case. When North Carolina farmers "
571 "Thomas Lee and Tinie Causby started losing chickens because of low-flying "
572 "military aircraft (the terrified chickens apparently flew into the barn "
573 "walls and died), the Causbys filed a lawsuit saying that the government was "
574 "trespassing on their land. The airplanes, of course, never touched the "
575 "surface of the Causbys' land. But if, as Blackstone, Kent, and Coke had "
576 "said, their land reached to \"an indefinite extent, upwards,\" then the "
577 "government was trespassing on their property, and the Causbys wanted it to "
581 #. type: Content of: <book><chapter><para>
582 #: freeculture.xml:483
584 "The Supreme Court agreed to hear the Causbys' case. Congress had declared "
585 "the airways public, but if one's property really extended to the heavens, "
586 "then Congress's declaration could well have been an unconstitutional "
587 "\"taking\" of property without compensation. The Court acknowledged that "
588 "\"it is ancient doctrine that common law ownership of the land extended to "
589 "the periphery of the universe.\" But Justice Douglas had no patience for "
590 "ancient doctrine. In a single paragraph, hundreds of years of property law "
591 "were erased. As he wrote for the Court,"
594 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
595 #: freeculture.xml:503
597 "United States v. Causby, U.S. 328 (1946): 256, 261. The Court did find that "
598 "there could be a \"taking\" if the government's use of its land effectively "
599 "destroyed the value of the Causbys' land. This example was suggested to me "
600 "by Keith Aoki's wonderful piece, \"(Intellectual) Property and Sovereignty: "
601 "Notes Toward a Cultural Geography of Authorship,\" Stanford Law Review 48 "
602 "(1996): 1293, 1333. See also Paul Goldstein, Real Property (Mineola, N.Y.: "
603 "Foundation Press, 1984), 1112–13. <placeholder type=\"indexterm\" "
604 "id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
607 #. type: Content of: <book><chapter><blockquote><para>
608 #: freeculture.xml:494
610 "[The] doctrine has no place in the modern world. The air is a public "
611 "highway, as Congress has declared. Were that not true, every "
612 "transcontinental flight would subject the operator to countless trespass "
613 "suits. Common sense revolts at the idea. To recognize such private claims to "
614 "the airspace would clog these highways, seriously interfere with their "
615 "control and development in the public interest, and transfer into private "
616 "ownership that to which only the public has a just claim.<placeholder "
617 "type=\"footnote\" id=\"0\"/>"
620 #. type: Content of: <book><chapter><para>
621 #: freeculture.xml:517
622 msgid "\"Common sense revolts at the idea.\""
626 #. type: Content of: <book><chapter><para>
627 #: freeculture.xml:520
629 "This is how the law usually works. Not often this abruptly or impatiently, "
630 "but eventually, this is how it works. It was Douglas's style not to "
631 "dither. Other justices would have blathered on for pages to reach the "
632 "conclusion that Douglas holds in a single line: \"Common sense revolts at "
633 "the idea.\" But whether it takes pages or a few words, it is the special "
634 "genius of a common law system, as ours is, that the law adjusts to the "
635 "technologies of the time. And as it adjusts, it changes. Ideas that were as "
636 "solid as rock in one age crumble in another."
639 #. type: Content of: <book><chapter><para>
640 #: freeculture.xml:533
642 "Or at least, this is how things happen when there's no one powerful on the "
643 "other side of the change. The Causbys were just farmers. And though there "
644 "were no doubt many like them who were upset by the growing traffic in the "
645 "air (though one hopes not many chickens flew themselves into walls), the "
646 "Causbys of the world would find it very hard to unite and stop the idea, and "
647 "the technology, that the Wright brothers had birthed. The Wright brothers "
648 "spat airplanes into the technological meme pool; the idea then spread like a "
649 "virus in a chicken coop; farmers like the Causbys found themselves "
650 "surrounded by \"what seemed reasonable\" given the technology that the "
651 "Wrights had produced. They could stand on their farms, dead chickens in "
652 "hand, and shake their fists at these newfangled technologies all they "
653 "wanted. They could call their representatives or even file a lawsuit. But "
654 "in the end, the force of what seems \"obvious\" to everyone else—the "
655 "power of \"common sense\"—would prevail. Their \"private interest\" "
656 "would not be allowed to defeat an obvious public gain."
659 #. type: Content of: <book><chapter><para><indexterm><primary>
660 #: freeculture.xml:562
661 msgid "Bell, Alexander Graham"
664 #. type: Content of: <book><chapter><para><indexterm><primary>
665 #: freeculture.xml:563
666 msgid "Edison, Thomas"
669 #. type: Content of: <book><chapter><para><indexterm><primary>
670 #: freeculture.xml:564
671 msgid "Faraday, Michael"
674 #. type: Content of: <book><chapter><para>
675 #: freeculture.xml:551
677 "Edwin Howard Armstrong is one of America's forgotten inventor geniuses. He "
678 "came to the great American inventor scene just after the titans Thomas "
679 "Edison and Alexander Graham Bell. But his work in the area of radio "
680 "technology was perhaps the most important of any single inventor in the "
681 "first fifty years of radio. He was better educated than Michael Faraday, who "
682 "as a bookbinder's apprentice had discovered electric induction in 1831. But "
683 "he had the same intuition about how the world of radio worked, and on at "
684 "least three occasions, Armstrong invented profoundly important technologies "
685 "that advanced our understanding of radio. <placeholder type=\"indexterm\" "
686 "id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/> <placeholder "
687 "type=\"indexterm\" id=\"2\"/>"
690 #. type: Content of: <book><chapter><para>
691 #: freeculture.xml:567
693 "On the day after Christmas, 1933, four patents were issued to Armstrong for "
694 "his most significant invention—FM radio. Until then, consumer radio "
695 "had been amplitude-modulated (AM) radio. The theorists of the day had said "
696 "that frequency-modulated (FM) radio could never work. They were right about "
697 "FM radio in a narrow band of spectrum. But Armstrong discovered that "
698 "frequency-modulated radio in a wide band of spectrum would deliver an "
699 "astonishing fidelity of sound, with much less transmitter power and static."
702 #. type: Content of: <book><chapter><para>
703 #: freeculture.xml:577
705 "On November 5, 1935, he demonstrated the technology at a meeting of the "
706 "Institute of Radio Engineers at the Empire State Building in New York "
707 "City. He tuned his radio dial across a range of AM stations, until the radio "
708 "locked on a broadcast that he had arranged from seventeen miles away. The "
709 "radio fell totally silent, as if dead, and then with a clarity no one else "
710 "in that room had ever heard from an electrical device, it produced the sound "
711 "of an announcer's voice: \"This is amateur station W2AG at Yonkers, New "
712 "York, operating on frequency modulation at two and a half meters.\""
715 #. type: Content of: <book><chapter><para>
716 #: freeculture.xml:588
717 msgid "The audience was hearing something no one had thought possible:"
720 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
721 #: freeculture.xml:599
723 "Lawrence Lessing, Man of High Fidelity: Edwin Howard Armstrong "
724 "(Philadelphia: J. B. Lipincott Company, 1956), 209."
727 #. type: Content of: <book><chapter><blockquote><para>
728 #: freeculture.xml:592
730 "A glass of water was poured before the microphone in Yonkers; it sounded "
731 "like a glass of water being poured. . . . A paper was crumpled and torn; it "
732 "sounded like paper and not like a crackling forest fire. . . . Sousa marches "
733 "were played from records and a piano solo and guitar number were "
734 "performed. . . . The music was projected with a live-ness rarely if ever "
735 "heard before from a radio \"music box.\"<placeholder type=\"footnote\" "
740 #. type: Content of: <book><chapter><para>
741 #: freeculture.xml:605
743 "As our own common sense tells us, Armstrong had discovered a vastly superior "
744 "radio technology. But at the time of his invention, Armstrong was working "
745 "for RCA. RCA was the dominant player in the then dominant AM radio "
746 "market. By 1935, there were a thousand radio stations across the United "
747 "States, but the stations in large cities were all owned by a handful of "
751 #. type: Content of: <book><chapter><para><indexterm><primary>
752 #: freeculture.xml:619 freeculture.xml:639
753 msgid "Sarnoff, David"
756 #. type: Content of: <book><chapter><para>
757 #: freeculture.xml:614
759 "RCA's president, David Sarnoff, a friend of Armstrong's, was eager that "
760 "Armstrong discover a way to remove static from AM radio. So Sarnoff was "
761 "quite excited when Armstrong told him he had a device that removed static "
762 "from \"radio.\" But when Armstrong demonstrated his invention, Sarnoff was "
763 "not pleased. <placeholder type=\"indexterm\" id=\"0\"/>"
766 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
767 #: freeculture.xml:626
769 "See \"Saints: The Heroes and Geniuses of the Electronic Era,\" First "
770 "Electronic Church of America, at www.webstationone.com/fecha, available at "
771 "<ulink url=\"http://free-culture.cc/notes/\">link #1</ulink>."
774 #. type: Content of: <book><chapter><blockquote><para>
775 #: freeculture.xml:623
777 "I thought Armstrong would invent some kind of a filter to remove static from "
778 "our AM radio. I didn't think he'd start a revolution— start up a whole "
779 "damn new industry to compete with RCA.<placeholder type=\"footnote\" "
783 #. type: Content of: <book><chapter><para>
784 #: freeculture.xml:635
786 "Armstrong's invention threatened RCA's AM empire, so the company launched a "
787 "campaign to smother FM radio. While FM may have been a superior technology, "
788 "Sarnoff was a superior tactician. As one author described, <placeholder "
789 "type=\"indexterm\" id=\"0\"/>"
792 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
793 #: freeculture.xml:648
794 msgid "Lessing, 226."
797 #. type: Content of: <book><chapter><blockquote><para>
798 #: freeculture.xml:643
800 "The forces for FM, largely engineering, could not overcome the weight of "
801 "strategy devised by the sales, patent, and legal offices to subdue this "
802 "threat to corporate position. For FM, if allowed to develop unrestrained, "
803 "posed . . . a complete reordering of radio power . . . and the eventual "
804 "overthrow of the carefully restricted AM system on which RCA had grown to "
805 "power.<placeholder type=\"footnote\" id=\"0\"/>"
808 #. type: Content of: <book><chapter><para>
809 #: freeculture.xml:653
811 "RCA at first kept the technology in house, insisting that further tests were "
812 "needed. When, after two years of testing, Armstrong grew impatient, RCA "
813 "began to use its power with the government to stall FM radio's deployment "
814 "generally. In 1936, RCA hired the former head of the FCC and assigned him "
815 "the task of assuring that the FCC assign spectrum in a way that would "
816 "castrate FM—principally by moving FM radio to a different band of "
817 "spectrum. At first, these efforts failed. But when Armstrong and the nation "
818 "were distracted by World War II, RCA's work began to be more "
819 "successful. Soon after the war ended, the FCC announced a set of policies "
820 "that would have one clear effect: FM radio would be crippled. As Lawrence "
821 "Lessing described it,"
824 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
825 #: freeculture.xml:672
826 msgid "Lessing, 256."
829 #. type: Content of: <book><chapter><blockquote><para>
830 #: freeculture.xml:668
832 "The series of body blows that FM radio received right after the war, in a "
833 "series of rulings manipulated through the FCC by the big radio interests, "
834 "were almost incredible in their force and deviousness.<placeholder "
835 "type=\"footnote\" id=\"0\"/>"
838 #. type: Content of: <book><chapter><indexterm><primary>
839 #: freeculture.xml:676
843 #. type: Content of: <book><chapter><para>
844 #: freeculture.xml:678
846 "To make room in the spectrum for RCA's latest gamble, television, FM radio "
847 "users were to be moved to a totally new spectrum band. The power of FM radio "
848 "stations was also cut, meaning FM could no longer be used to beam programs "
849 "from one part of the country to another. (This change was strongly "
850 "supported by AT&T, because the loss of FM relaying stations would mean "
851 "radio stations would have to buy wired links from AT&T.) The spread of "
852 "FM radio was thus choked, at least temporarily."
855 #. type: Content of: <book><chapter><para>
856 #: freeculture.xml:688
858 "Armstrong resisted RCA's efforts. In response, RCA resisted Armstrong's "
859 "patents. After incorporating FM technology into the emerging standard for "
860 "television, RCA declared the patents invalid—baselessly, and almost "
861 "fifteen years after they were issued. It thus refused to pay him "
862 "royalties. For six years, Armstrong fought an expensive war of litigation to "
863 "defend the patents. Finally, just as the patents expired, RCA offered a "
864 "settlement so low that it would not even cover Armstrong's lawyers' "
865 "fees. Defeated, broken, and now broke, in 1954 Armstrong wrote a short note "
866 "to his wife and then stepped out of a thirteenth-story window to his death."
870 #. type: Content of: <book><chapter><para>
871 #: freeculture.xml:700
873 "This is how the law sometimes works. Not often this tragically, and rarely "
874 "with heroic drama, but sometimes, this is how it works. From the beginning, "
875 "government and government agencies have been subject to capture. They are "
876 "more likely captured when a powerful interest is threatened by either a "
877 "legal or technical change. That powerful interest too often exerts its "
878 "influence within the government to get the government to protect it. The "
879 "rhetoric of this protection is of course always public spirited; the reality "
880 "is something different. Ideas that were as solid as rock in one age, but "
881 "that, left to themselves, would crumble in another, are sustained through "
882 "this subtle corruption of our political process. RCA had what the Causbys "
883 "did not: the power to stifle the effect of technological change."
886 #. type: Content of: <book><chapter><para><footnote><para>
887 #: freeculture.xml:722
889 "Amanda Lenhart, \"The Ever-Shifting Internet Population: A New Look at "
890 "Internet Access and the Digital Divide,\" Pew Internet and American Life "
891 "Project, 15 April 2003: 6, available at <ulink "
892 "url=\"http://free-culture.cc/notes/\">link #2</ulink>."
895 #. type: Content of: <book><chapter><para>
896 #: freeculture.xml:716
898 "There's no single inventor of the Internet. Nor is there any good date upon "
899 "which to mark its birth. Yet in a very short time, the Internet has become "
900 "part of ordinary American life. According to the Pew Internet and American "
901 "Life Project, 58 percent of Americans had access to the Internet in 2002, up "
902 "from 49 percent two years before.<placeholder type=\"footnote\" id=\"0\"/> "
903 "That number could well exceed two thirds of the nation by the end of 2004."
906 #. type: Content of: <book><chapter><para>
907 #: freeculture.xml:731
909 "As the Internet has been integrated into ordinary life, it has changed "
910 "things. Some of these changes are technical—the Internet has made "
911 "communication faster, it has lowered the cost of gathering data, and so "
912 "on. These technical changes are not the focus of this book. They are "
913 "important. They are not well understood. But they are the sort of thing that "
914 "would simply go away if we all just switched the Internet off. They don't "
915 "affect people who don't use the Internet, or at least they don't affect them "
916 "directly. They are the proper subject of a book about the Internet. But this "
917 "is not a book about the Internet."
920 #. type: Content of: <book><chapter><para>
921 #: freeculture.xml:742
923 "Instead, this book is about an effect of the Internet beyond the Internet "
924 "itself: an effect upon how culture is made. My claim is that the Internet "
925 "has induced an important and unrecognized change in that process. That "
926 "change will radically transform a tradition that is as old as the Republic "
927 "itself. Most, if they recognized this change, would reject it. Yet most "
928 "don't even see the change that the Internet has introduced."
932 #. type: Content of: <book><chapter><para>
933 #: freeculture.xml:751
935 "We can glimpse a sense of this change by distinguishing between commercial "
936 "and noncommercial culture, and by mapping the law's regulation of each. By "
937 "\"commercial culture\" I mean that part of our culture that is produced and "
938 "sold or produced to be sold. By \"noncommercial culture\" I mean all the "
939 "rest. When old men sat around parks or on street corners telling stories "
940 "that kids and others consumed, that was noncommercial culture. When Noah "
941 "Webster published his \"Reader,\" or Joel Barlow his poetry, that was "
942 "commercial culture."
945 #. type: Content of: <book><chapter><para>
946 #: freeculture.xml:763
948 "At the beginning of our history, and for just about the whole of our "
949 "tradition, noncommercial culture was essentially unregulated. Of course, if "
950 "your stories were lewd, or if your song disturbed the peace, then the law "
951 "might intervene. But the law was never directly concerned with the creation "
952 "or spread of this form of culture, and it left this culture \"free.\" The "
953 "ordinary ways in which ordinary individuals shared and transformed their "
954 "culture—telling stories, reenacting scenes from plays or TV, "
955 "participating in fan clubs, sharing music, making tapes—were left "
959 #. type: Content of: <book><chapter><sect1><para><footnote><para><indexterm><primary>
960 #: freeculture.xml:788 freeculture.xml:1789 freeculture.xml:1800
961 msgid "Brandeis, Louis D."
964 #. type: Content of: <book><chapter><para><footnote><para>
965 #: freeculture.xml:780
967 "This is not the only purpose of copyright, though it is the overwhelmingly "
968 "primary purpose of the copyright established in the federal constitution. "
969 "State copyright law historically protected not just the commercial interest "
970 "in publication, but also a privacy interest. By granting authors the "
971 "exclusive right to first publication, state copyright law gave authors the "
972 "power to control the spread of facts about them. See Samuel D. Warren and "
973 "Louis D. Brandeis, \"The Right to Privacy,\" Harvard Law Review 4 (1890): "
974 "193, 198–200. <placeholder type=\"indexterm\" id=\"0\"/>"
977 #. type: Content of: <book><chapter><para>
978 #: freeculture.xml:774
980 "The focus of the law was on commercial creativity. At first slightly, then "
981 "quite extensively, the law protected the incentives of creators by granting "
982 "them exclusive rights to their creative work, so that they could sell those "
983 "exclusive rights in a commercial marketplace.<placeholder type=\"footnote\" "
984 "id=\"0\"/> This is also, of course, an important part of creativity and "
985 "culture, and it has become an increasingly important part in America. But in "
986 "no sense was it dominant within our tradition. It was instead just one part, "
987 "a controlled part, balanced with the free."
990 #. type: Content of: <book><chapter><para><footnote><para>
991 #: freeculture.xml:798
993 "See Jessica Litman, Digital Copyright (New York: Prometheus Books, 2001), "
997 #. type: Content of: <book><chapter><para>
998 #: freeculture.xml:796
1000 "This rough divide between the free and the controlled has now been "
1001 "erased.<placeholder type=\"footnote\" id=\"0\"/> The Internet has set the "
1002 "stage for this erasure and, pushed by big media, the law has now affected "
1003 "it. For the first time in our tradition, the ordinary ways in which "
1004 "individuals create and share culture fall within the reach of the regulation "
1005 "of the law, which has expanded to draw within its control a vast amount of "
1006 "culture and creativity that it never reached before. The technology that "
1007 "preserved the balance of our history—between uses of our culture that "
1008 "were free and uses of our culture that were only upon permission—has "
1009 "been undone. The consequence is that we are less and less a free culture, "
1010 "more and more a permission culture."
1013 #. type: Content of: <book><chapter><para>
1014 #: freeculture.xml:814
1016 "This change gets justified as necessary to protect commercial creativity. "
1017 "And indeed, protectionism is precisely its motivation. But the protectionism "
1018 "that justifies the changes that I will describe below is not the limited and "
1019 "balanced sort that has defined the law in the past. This is not a "
1020 "protectionism to protect artists. It is instead a protectionism to protect "
1021 "certain forms of business. Corporations threatened by the potential of the "
1022 "Internet to change the way both commercial and noncommercial culture are "
1023 "made and shared have united to induce lawmakers to use the law to protect "
1024 "them. It is the story of RCA and Armstrong; it is the dream of the Causbys."
1027 #. type: Content of: <book><chapter><para>
1028 #: freeculture.xml:827
1030 "For the Internet has unleashed an extraordinary possibility for many to "
1031 "participate in the process of building and cultivating a culture that "
1032 "reaches far beyond local boundaries. That power has changed the marketplace "
1033 "for making and cultivating culture generally, and that change in turn "
1034 "threatens established content industries. The Internet is thus to the "
1035 "industries that built and distributed content in the twentieth century what "
1036 "FM radio was to AM radio, or what the truck was to the railroad industry of "
1037 "the nineteenth century: the beginning of the end, or at least a substantial "
1038 "transformation. Digital technologies, tied to the Internet, could produce a "
1039 "vastly more competitive and vibrant market for building and cultivating "
1040 "culture; that market could include a much wider and more diverse range of "
1041 "creators; those creators could produce and distribute a much more vibrant "
1042 "range of creativity; and depending upon a few important factors, those "
1043 "creators could earn more on average from this system than creators do "
1044 "today—all so long as the RCAs of our day don't use the law to protect "
1045 "themselves against this competition."
1048 #. type: Content of: <book><chapter><para>
1049 #: freeculture.xml:846
1051 "Yet, as I argue in the pages that follow, that is precisely what is "
1052 "happening in our culture today. These modern-day equivalents of the early "
1053 "twentieth-century radio or nineteenth-century railroads are using their "
1054 "power to get the law to protect them against this new, more efficient, more "
1055 "vibrant technology for building culture. They are succeeding in their plan "
1056 "to remake the Internet before the Internet remakes them."
1059 #. type: Content of: <book><chapter><para><footnote><para>
1060 #: freeculture.xml:863
1062 "Amy Harmon, \"Black Hawk Download: Moving Beyond Music, Pirates Use New "
1063 "Tools to Turn the Net into an Illicit Video Club,\" New York Times, 17 "
1067 #. type: Content of: <book><chapter><para>
1068 #: freeculture.xml:855
1070 "It doesn't seem this way to many. The battles over copyright and the "
1071 "Internet seem remote to most. To the few who follow them, they seem mainly "
1072 "about a much simpler brace of questions—whether \"piracy\" will be "
1073 "permitted, and whether \"property\" will be protected. The \"war\" that has "
1074 "been waged against the technologies of the Internet—what Motion "
1075 "Picture Association of America (MPAA) president Jack Valenti calls his \"own "
1076 "terrorist war\"<placeholder type=\"footnote\" id=\"0\"/>—has been "
1077 "framed as a battle about the rule of law and respect for property. To know "
1078 "which side to take in this war, most think that we need only decide whether "
1079 "we're for property or against it."
1082 #. type: Content of: <book><chapter><para>
1083 #: freeculture.xml:872
1085 "If those really were the choices, then I would be with Jack Valenti and the "
1086 "content industry. I, too, am a believer in property, and especially in the "
1087 "importance of what Mr. Valenti nicely calls \"creative property.\" I believe "
1088 "that \"piracy\" is wrong, and that the law, properly tuned, should punish "
1089 "\"piracy,\" whether on or off the Internet."
1092 #. type: Content of: <book><chapter><para>
1093 #: freeculture.xml:880
1095 "But those simple beliefs mask a much more fundamental question and a much "
1096 "more dramatic change. My fear is that unless we come to see this change, the "
1097 "war to rid the world of Internet \"pirates\" will also rid our culture of "
1098 "values that have been integral to our tradition from the start."
1101 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
1102 #: freeculture.xml:894 freeculture.xml:14020
1103 msgid "Netanel, Neil Weinstock"
1106 #. type: Content of: <book><chapter><para><footnote><para>
1107 #: freeculture.xml:892
1109 "Neil W. Netanel, \"Copyright and a Democratic Civil Society,\" Yale Law "
1110 "Journal 106 (1996): 283. <placeholder type=\"indexterm\" id=\"0\"/>"
1113 #. type: Content of: <book><chapter><para>
1114 #: freeculture.xml:886
1116 "These values built a tradition that, for at least the first 180 years of our "
1117 "Republic, guaranteed creators the right to build freely upon their past, and "
1118 "protected creators and innovators from either state or private control. The "
1119 "First Amendment protected creators against state control. And as Professor "
1120 "Neil Netanel powerfully argues,<placeholder type=\"footnote\" id=\"0\"/> "
1121 "copyright law, properly balanced, protected creators against private "
1122 "control. Our tradition was thus neither Soviet nor the tradition of "
1123 "patrons. It instead carved out a wide berth within which creators could "
1124 "cultivate and extend our culture."
1127 #. type: Content of: <book><chapter><para>
1128 #: freeculture.xml:902
1130 "Yet the law's response to the Internet, when tied to changes in the "
1131 "technology of the Internet itself, has massively increased the effective "
1132 "regulation of creativity in America. To build upon or critique the culture "
1133 "around us one must ask, Oliver Twist–like, for permission first. "
1134 "Permission is, of course, often granted—but it is not often granted to "
1135 "the critical or the independent. We have built a kind of cultural nobility; "
1136 "those within the noble class live easily; those outside it don't. But it is "
1137 "nobility of any form that is alien to our tradition."
1140 #. type: Content of: <book><chapter><para>
1141 #: freeculture.xml:914
1143 "The story that follows is about this war. Is it not about the \"centrality "
1144 "of technology\" to ordinary life. I don't believe in gods, digital or "
1145 "otherwise. Nor is it an effort to demonize any individual or group, for "
1146 "neither do I believe in a devil, corporate or otherwise. It is not a "
1147 "morality tale. Nor is it a call to jihad against an industry."
1150 #. type: Content of: <book><chapter><para>
1151 #: freeculture.xml:922
1153 "It is instead an effort to understand a hopelessly destructive war inspired "
1154 "by the technologies of the Internet but reaching far beyond its code. And by "
1155 "understanding this battle, it is an effort to map peace. There is no good "
1156 "reason for the current struggle around Internet technologies to "
1157 "continue. There will be great harm to our tradition and culture if it is "
1158 "allowed to continue unchecked. We must come to understand the source of this "
1159 "war. We must resolve it soon."
1162 #. type: Content of: <book><chapter><para>
1163 #: freeculture.xml:933
1165 "Like the Causbys' battle, this war is, in part, about \"property.\" The "
1166 "property of this war is not as tangible as the Causbys', and no innocent "
1167 "chicken has yet to lose its life. Yet the ideas surrounding this "
1168 "\"property\" are as obvious to most as the Causbys' claim about the "
1169 "sacredness of their farm was to them. We are the Causbys. Most of us take "
1170 "for granted the extraordinarily powerful claims that the owners of "
1171 "\"intellectual property\" now assert. Most of us, like the Causbys, treat "
1172 "these claims as obvious. And hence we, like the Causbys, object when a new "
1173 "technology interferes with this property. It is as plain to us as it was to "
1174 "them that the new technologies of the Internet are \"trespassing\" upon "
1175 "legitimate claims of \"property.\" It is as plain to us as it was to them "
1176 "that the law should intervene to stop this trespass."
1180 #. type: Content of: <book><chapter><para>
1181 #: freeculture.xml:950
1183 "And thus, when geeks and technologists defend their Armstrong or Wright "
1184 "brothers technology, most of us are simply unsympathetic. Common sense does "
1185 "not revolt. Unlike in the case of the unlucky Causbys, common sense is on "
1186 "the side of the property owners in this war. Unlike the lucky Wright "
1187 "brothers, the Internet has not inspired a revolution on its side."
1190 #. type: Content of: <book><chapter><para>
1191 #: freeculture.xml:960
1193 "My hope is to push this common sense along. I have become increasingly "
1194 "amazed by the power of this idea of intellectual property and, more "
1195 "importantly, its power to disable critical thought by policy makers and "
1196 "citizens. There has never been a time in our history when more of our "
1197 "\"culture\" was as \"owned\" as it is now. And yet there has never been a "
1198 "time when the concentration of power to control the uses of culture has been "
1199 "as unquestioningly accepted as it is now."
1202 #. type: Content of: <book><chapter><para>
1203 #: freeculture.xml:969
1205 "The puzzle is, Why? Is it because we have come to understand a truth about "
1206 "the value and importance of absolute property over ideas and culture? Is it "
1207 "because we have discovered that our tradition of rejecting such an absolute "
1211 #. type: Content of: <book><chapter><para>
1212 #: freeculture.xml:975
1214 "Or is it because the idea of absolute property over ideas and culture "
1215 "benefits the RCAs of our time and fits our own unreflective intuitions?"
1218 #. type: Content of: <book><chapter><para>
1219 #: freeculture.xml:979
1221 "Is the radical shift away from our tradition of free culture an instance of "
1222 "America correcting a mistake from its past, as we did after a bloody war "
1223 "with slavery, and as we are slowly doing with inequality? Or is the radical "
1224 "shift away from our tradition of free culture yet another example of a "
1225 "political system captured by a few powerful special interests?"
1228 #. type: Content of: <book><chapter><para>
1229 #: freeculture.xml:986
1231 "Does common sense lead to the extremes on this question because common sense "
1232 "actually believes in these extremes? Or does common sense stand silent in "
1233 "the face of these extremes because, as with Armstrong versus RCA, the more "
1234 "powerful side has ensured that it has the more powerful view?"
1238 #. type: Content of: <book><chapter><para>
1239 #: freeculture.xml:995
1241 "I don't mean to be mysterious. My own views are resolved. I believe it was "
1242 "right for common sense to revolt against the extremism of the Causbys. I "
1243 "believe it would be right for common sense to revolt against the extreme "
1244 "claims made today on behalf of \"intellectual property.\" What the law "
1245 "demands today is increasingly as silly as a sheriff arresting an airplane "
1246 "for trespass. But the consequences of this silliness will be much more "
1250 #. type: Content of: <book><chapter><para>
1251 #: freeculture.xml:1005
1253 "The struggle that rages just now centers on two ideas: \"piracy\" and "
1254 "\"property.\" My aim in this book's next two parts is to explore these two "
1258 #. type: Content of: <book><chapter><para>
1259 #: freeculture.xml:1010
1261 "My method is not the usual method of an academic. I don't want to plunge you "
1262 "into a complex argument, buttressed with references to obscure French "
1263 "theorists—however natural that is for the weird sort we academics have "
1264 "become. Instead I begin in each part with a collection of stories that set a "
1265 "context within which these apparently simple ideas can be more fully "
1269 #. type: Content of: <book><chapter><para>
1270 #: freeculture.xml:1018
1272 "The two sections set up the core claim of this book: that while the Internet "
1273 "has indeed produced something fantastic and new, our government, pushed by "
1274 "big media to respond to this \"something new,\" is destroying something very "
1275 "old. Rather than understanding the changes the Internet might permit, and "
1276 "rather than taking time to let \"common sense\" resolve how best to respond, "
1277 "we are allowing those most threatened by the changes to use their power to "
1278 "change the law—and more importantly, to use their power to change "
1279 "something fundamental about who we have always been."
1282 #. type: Content of: <book><chapter><para>
1283 #: freeculture.xml:1029
1285 "We allow this, I believe, not because it is right, and not because most of "
1286 "us really believe in these changes. We allow it because the interests most "
1287 "threatened are among the most powerful players in our depressingly "
1288 "compromised process of making law. This book is the story of one more "
1289 "consequence of this form of corruption—a consequence to which most of "
1290 "us remain oblivious."
1293 #. type: Content of: <book><chapter><title>
1294 #: freeculture.xml:1039
1298 #. type: Content of: <book><chapter><sect1><indexterm><primary>
1299 #: freeculture.xml:1043 freeculture.xml:4649
1300 msgid "Mansfield, William Murray, Lord"
1303 #. type: Content of: <book><chapter><para>
1304 #: freeculture.xml:1046
1306 "Since the inception of the law regulating creative property, there has been "
1307 "a war against \"piracy.\" The precise contours of this concept, \"piracy,\" "
1308 "are hard to sketch, but the animating injustice is easy to capture. As Lord "
1309 "Mansfield wrote in a case that extended the reach of English copyright law "
1310 "to include sheet music,"
1314 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
1315 #: freeculture.xml:1058
1316 msgid "Bach v. Longman, 98 Eng. Rep. 1274 (1777) (Mansfield)."
1319 #. type: Content of: <book><chapter><blockquote><para>
1320 #: freeculture.xml:1054
1322 "A person may use the copy by playing it, but he has no right to rob the "
1323 "author of the profit, by multiplying copies and disposing of them for his "
1324 "own use.<placeholder type=\"footnote\" id=\"0\"/>"
1328 #. type: Content of: <book><chapter><para>
1329 #: freeculture.xml:1064
1331 "Today we are in the middle of another \"war\" against \"piracy.\" The "
1332 "Internet has provoked this war. The Internet makes possible the efficient "
1333 "spread of content. Peer-to-peer (p2p) file sharing is among the most "
1334 "efficient of the efficient technologies the Internet enables. Using "
1335 "distributed intelligence, p2p systems facilitate the easy spread of content "
1336 "in a way unimagined a generation ago."
1339 #. type: Content of: <book><chapter><para>
1340 #: freeculture.xml:1073
1342 "This efficiency does not respect the traditional lines of copyright. The "
1343 "network doesn't discriminate between the sharing of copyrighted and "
1344 "uncopyrighted content. Thus has there been a vast amount of sharing of "
1345 "copyrighted content. That sharing in turn has excited the war, as copyright "
1346 "owners fear the sharing will \"rob the author of the profit.\""
1349 #. type: Content of: <book><chapter><para>
1350 #: freeculture.xml:1081
1352 "The warriors have turned to the courts, to the legislatures, and "
1353 "increasingly to technology to defend their \"property\" against this "
1354 "\"piracy.\" A generation of Americans, the warriors warn, is being raised to "
1355 "believe that \"property\" should be \"free.\" Forget tattoos, never mind "
1356 "body piercing—our kids are becoming thieves!"
1359 #. type: Content of: <book><chapter><para>
1360 #: freeculture.xml:1088
1362 "There's no doubt that \"piracy\" is wrong, and that pirates should be "
1363 "punished. But before we summon the executioners, we should put this notion "
1364 "of \"piracy\" in some context. For as the concept is increasingly used, at "
1365 "its core is an extraordinary idea that is almost certainly wrong."
1368 #. type: Content of: <book><chapter><para>
1369 #: freeculture.xml:1094
1370 msgid "The idea goes something like this:"
1373 #. type: Content of: <book><chapter><blockquote><para>
1374 #: freeculture.xml:1098
1376 "Creative work has value; whenever I use, or take, or build upon the creative "
1377 "work of others, I am taking from them something of value. Whenever I take "
1378 "something of value from someone else, I should have their permission. The "
1379 "taking of something of value from someone else without permission is "
1380 "wrong. It is a form of piracy."
1383 #. type: Content of: <book><chapter><indexterm><primary>
1384 #: freeculture.xml:1106
1385 msgid "Dreyfuss, Rochelle"
1389 #. type: Content of: <book><chapter><para><footnote><para>
1390 #: freeculture.xml:1112
1392 "See Rochelle Dreyfuss, \"Expressive Genericity: Trademarks as Language in "
1393 "the Pepsi Generation,\" Notre Dame Law Review 65 (1990): 397."
1396 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
1397 #: freeculture.xml:1125 freeculture.xml:6733
1398 msgid "Zittrain, Jonathan"
1401 #. type: Content of: <book><chapter><para><footnote><para>
1402 #: freeculture.xml:1120
1404 "Lisa Bannon, \"The Birds May Sing, but Campers Can't Unless They Pay Up,\" "
1405 "Wall Street Journal, 21 August 1996, available at <ulink "
1406 "url=\"http://free-culture.cc/notes/\">link #3</ulink>; Jonathan Zittrain, "
1407 "\"Calling Off the Copyright War: In Battle of Property vs. Free Speech, No "
1408 "One Wins,\" Boston Globe, 24 November 2002. <placeholder type=\"indexterm\" "
1412 #. type: Content of: <book><chapter><para>
1413 #: freeculture.xml:1108
1415 "This view runs deep within the current debates. It is what NYU law professor "
1416 "Rochelle Dreyfuss criticizes as the \"if value, then right\" theory of "
1417 "creative property<placeholder type=\"footnote\" id=\"0\"/> —if there "
1418 "is value, then someone must have a right to that value. It is the "
1419 "perspective that led a composers' rights organization, ASCAP, to sue the "
1420 "Girl Scouts for failing to pay for the songs that girls sang around Girl "
1421 "Scout campfires.<placeholder type=\"footnote\" id=\"1\"/> There was "
1422 "\"value\" (the songs) so there must have been a \"right\"—even against "
1426 #. type: Content of: <book><chapter><indexterm><primary>
1427 #: freeculture.xml:1130
1432 #. type: Content of: <book><chapter><para>
1433 #: freeculture.xml:1132
1435 "This idea is certainly a possible understanding of how creative property "
1436 "should work. It might well be a possible design for a system of law "
1437 "protecting creative property. But the \"if value, then right\" theory of "
1438 "creative property has never been America's theory of creative property. It "
1439 "has never taken hold within our law."
1442 #. type: Content of: <book><chapter><para>
1443 #: freeculture.xml:1140
1445 "Instead, in our tradition, intellectual property is an instrument. It sets "
1446 "the groundwork for a richly creative society but remains subservient to the "
1447 "value of creativity. The current debate has this turned around. We have "
1448 "become so concerned with protecting the instrument that we are losing sight "
1452 #. type: Content of: <book><chapter><para>
1453 #: freeculture.xml:1147
1455 "The source of this confusion is a distinction that the law no longer takes "
1456 "care to draw—the distinction between republishing someone's work on "
1457 "the one hand and building upon or transforming that work on the "
1458 "other. Copyright law at its birth had only publishing as its concern; "
1459 "copyright law today regulates both."
1462 #. type: Content of: <book><chapter><para>
1463 #: freeculture.xml:1154
1465 "Before the technologies of the Internet, this conflation didn't matter all "
1466 "that much. The technologies of publishing were expensive; that meant the "
1467 "vast majority of publishing was commercial. Commercial entities could bear "
1468 "the burden of the law—even the burden of the Byzantine complexity that "
1469 "copyright law has become. It was just one more expense of doing business."
1472 #. type: Content of: <book><chapter><para><footnote><para><indexterm><primary>
1473 #: freeculture.xml:1161 freeculture.xml:1189
1474 msgid "Florida, Richard"
1477 #. type: Content of: <book><chapter><para><footnote><para>
1478 #: freeculture.xml:1182
1480 "In The Rise of the Creative Class (New York: Basic Books, 2002), Richard "
1481 "Florida documents a shift in the nature of labor toward a labor of "
1482 "creativity. His work, however, doesn't directly address the legal "
1483 "conditions under which that creativity is enabled or stifled. I certainly "
1484 "agree with him about the importance and significance of this change, but I "
1485 "also believe the conditions under which it will be enabled are much more "
1486 "tenuous. <placeholder type=\"indexterm\" id=\"0\"/>"
1489 #. type: Content of: <book><chapter><para>
1490 #: freeculture.xml:1163
1492 "But with the birth of the Internet, this natural limit to the reach of the "
1493 "law has disappeared. The law controls not just the creativity of commercial "
1494 "creators but effectively that of anyone. Although that expansion would not "
1495 "matter much if copyright law regulated only \"copying,\" when the law "
1496 "regulates as broadly and obscurely as it does, the extension matters a "
1497 "lot. The burden of this law now vastly outweighs any original "
1498 "benefit—certainly as it affects noncommercial creativity, and "
1499 "increasingly as it affects commercial creativity as well. Thus, as we'll see "
1500 "more clearly in the chapters below, the law's role is less and less to "
1501 "support creativity, and more and more to protect certain industries against "
1502 "competition. Just at the time digital technology could unleash an "
1503 "extraordinary range of commercial and noncommercial creativity, the law "
1504 "burdens this creativity with insanely complex and vague rules and with the "
1505 "threat of obscenely severe penalties. We may be seeing, as Richard Florida "
1506 "writes, the \"Rise of the Creative Class.\"<placeholder type=\"footnote\" "
1507 "id=\"0\"/> Unfortunately, we are also seeing an extraordinary rise of "
1508 "regulation of this creative class."
1511 #. type: Content of: <book><chapter><para>
1512 #: freeculture.xml:1195
1514 "These burdens make no sense in our tradition. We should begin by "
1515 "understanding that tradition a bit more and by placing in their proper "
1516 "context the current battles about behavior labeled \"piracy.\""
1519 #. type: Content of: <book><chapter><sect1><title>
1520 #: freeculture.xml:1202
1521 msgid "CHAPTER ONE: Creators"
1524 #. type: Content of: <book><chapter><sect1><para>
1525 #: freeculture.xml:1204
1527 "In 1928, a cartoon character was born. An early Mickey Mouse made his debut "
1528 "in May of that year, in a silent flop called Plane Crazy. In November, in "
1529 "New York City's Colony Theater, in the first widely distributed cartoon "
1530 "synchronized with sound, Steamboat Willie brought to life the character that "
1531 "would become Mickey Mouse."
1534 #. type: Content of: <book><chapter><sect1><para>
1535 #: freeculture.xml:1211
1537 "Synchronized sound had been introduced to film a year earlier in the movie "
1538 "The Jazz Singer. That success led Walt Disney to copy the technique and mix "
1539 "sound with cartoons. No one knew whether it would work or, if it did work, "
1540 "whether it would win an audience. But when Disney ran a test in the summer "
1541 "of 1928, the results were unambiguous. As Disney describes that first "
1546 #. type: Content of: <book><chapter><sect1><blockquote><para>
1547 #: freeculture.xml:1220
1549 "A couple of my boys could read music, and one of them could play a mouth "
1550 "organ. We put them in a room where they could not see the screen and "
1551 "arranged to pipe their sound into the room where our wives and friends were "
1552 "going to see the picture."
1555 #. type: Content of: <book><chapter><sect1><blockquote><para>
1556 #: freeculture.xml:1227
1558 "The boys worked from a music and sound-effects score. After several false "
1559 "starts, sound and action got off with the gun. The mouth organist played the "
1560 "tune, the rest of us in the sound department bammed tin pans and blew slide "
1561 "whistles on the beat. The synchronization was pretty close."
1565 #. type: Content of: <book><chapter><sect1><blockquote><para><footnote><para>
1566 #: freeculture.xml:1240
1568 "Leonard Maltin, Of Mice and Magic: A History of American Animated Cartoons "
1569 "(New York: Penguin Books, 1987), 34–35."
1572 #. type: Content of: <book><chapter><sect1><blockquote><para>
1573 #: freeculture.xml:1234
1575 "The effect on our little audience was nothing less than electric. They "
1576 "responded almost instinctively to this union of sound and motion. I thought "
1577 "they were kidding me. So they put me in the audience and ran the action "
1578 "again. It was terrible, but it was wonderful! And it was something "
1579 "new!<placeholder type=\"footnote\" id=\"0\"/>"
1582 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
1583 #: freeculture.xml:1249
1587 #. type: Content of: <book><chapter><sect1><para>
1588 #: freeculture.xml:1246
1590 "Disney's then partner, and one of animation's most extraordinary talents, Ub "
1591 "Iwerks, put it more strongly: \"I have never been so thrilled in my "
1592 "life. Nothing since has ever equaled it.\" <placeholder type=\"indexterm\" "
1596 #. type: Content of: <book><chapter><sect1><para>
1597 #: freeculture.xml:1252
1599 "Disney had created something very new, based upon something relatively "
1600 "new. Synchronized sound brought life to a form of creativity that had "
1601 "rarely—except in Disney's hands—been anything more than filler "
1602 "for other films. Throughout animation's early history, it was Disney's "
1603 "invention that set the standard that others struggled to match. And quite "
1604 "often, Disney's great genius, his spark of creativity, was built upon the "
1608 #. type: Content of: <book><chapter><sect1><para>
1609 #: freeculture.xml:1261
1611 "This much is familiar. What you might not know is that 1928 also marks "
1612 "another important transition. In that year, a comic (as opposed to cartoon) "
1613 "genius created his last independently produced silent film. That genius was "
1614 "Buster Keaton. The film was Steamboat Bill, Jr."
1617 #. type: Content of: <book><chapter><sect1><para>
1618 #: freeculture.xml:1267
1620 "Keaton was born into a vaudeville family in 1895. In the era of silent film, "
1621 "he had mastered using broad physical comedy as a way to spark uncontrollable "
1622 "laughter from his audience. Steamboat Bill, Jr. was a classic of this form, "
1623 "famous among film buffs for its incredible stunts. The film was classic "
1624 "Keaton—wildly popular and among the best of its genre."
1628 #. type: Content of: <book><chapter><sect1><para><footnote><para>
1629 #: freeculture.xml:1280
1631 "I am grateful to David Gerstein and his careful history, described at <ulink "
1632 "url=\"http://free-culture.cc/notes/\">link #4</ulink>. According to Dave "
1633 "Smith of the Disney Archives, Disney paid royalties to use the music for "
1634 "five songs in Steamboat Willie: \"Steamboat Bill,\" \"The Simpleton\" "
1635 "(Delille), \"Mischief Makers\" (Carbonara), \"Joyful Hurry No. 1\" (Baron), "
1636 "and \"Gawky Rube\" (Lakay). A sixth song, \"The Turkey in the Straw,\" was "
1637 "already in the public domain. Letter from David Smith to Harry Surden, 10 "
1638 "July 2003, on file with author."
1641 #. type: Content of: <book><chapter><sect1><para>
1642 #: freeculture.xml:1275
1644 "Steamboat Bill, Jr. appeared before Disney's cartoon Steamboat Willie. The "
1645 "coincidence of titles is not coincidental. Steamboat Willie is a direct "
1646 "cartoon parody of Steamboat Bill,<placeholder type=\"footnote\" id=\"0\"/> "
1647 "and both are built upon a common song as a source. It is not just from the "
1648 "invention of synchronized sound in The Jazz Singer that we get Steamboat "
1649 "Willie. It is also from Buster Keaton's invention of Steamboat Bill, Jr., "
1650 "itself inspired by the song \"Steamboat Bill,\" that we get Steamboat "
1651 "Willie, and then from Steamboat Willie, Mickey Mouse."
1655 #. type: Content of: <book><chapter><sect1><para><footnote><para>
1656 #: freeculture.xml:1301
1658 "He was also a fan of the public domain. See Chris Sprigman, \"The Mouse that "
1659 "Ate the Public Domain,\" Findlaw, 5 March 2002, at <ulink "
1660 "url=\"http://free-culture.cc/notes/\">link #5</ulink>."
1663 #. type: Content of: <book><chapter><sect1><para>
1664 #: freeculture.xml:1297
1666 "This \"borrowing\" was nothing unique, either for Disney or for the "
1667 "industry. Disney was always parroting the feature-length mainstream films of "
1668 "his day.<placeholder type=\"footnote\" id=\"0\"/> So did many others. Early "
1669 "cartoons are filled with knockoffs—slight variations on winning "
1670 "themes; retellings of ancient stories. The key to success was the brilliance "
1671 "of the differences. With Disney, it was sound that gave his animation its "
1672 "spark. Later, it was the quality of his work relative to the production-line "
1673 "cartoons with which he competed. Yet these additions were built upon a base "
1674 "that was borrowed. Disney added to the work of others before him, creating "
1675 "something new out of something just barely old."
1678 #. type: Content of: <book><chapter><sect1><para>
1679 #: freeculture.xml:1316
1681 "Sometimes this borrowing was slight. Sometimes it was significant. Think "
1682 "about the fairy tales of the Brothers Grimm. If you're as oblivious as I "
1683 "was, you're likely to think that these tales are happy, sweet stories, "
1684 "appropriate for any child at bedtime. In fact, the Grimm fairy tales are, "
1685 "well, for us, grim. It is a rare and perhaps overly ambitious parent who "
1686 "would dare to read these bloody, moralistic stories to his or her child, at "
1687 "bedtime or anytime."
1691 #. type: Content of: <book><chapter><sect1><para>
1692 #: freeculture.xml:1325
1694 "Disney took these stories and retold them in a way that carried them into a "
1695 "new age. He animated the stories, with both characters and light. Without "
1696 "removing the elements of fear and danger altogether, he made funny what was "
1697 "dark and injected a genuine emotion of compassion where before there was "
1698 "fear. And not just with the work of the Brothers Grimm. Indeed, the catalog "
1699 "of Disney work drawing upon the work of others is astonishing when set "
1700 "together: Snow White (1937), Fantasia (1940), Pinocchio (1940), Dumbo "
1701 "(1941), Bambi (1942), Song of the South (1946), Cinderella (1950), Alice in "
1702 "Wonderland (1951), Robin Hood (1952), Peter Pan (1953), Lady and the Tramp "
1703 "(1955), Mulan (1998), Sleeping Beauty (1959), 101 Dalmatians (1961), The "
1704 "Sword in the Stone (1963), and The Jungle Book (1967)—not to mention a "
1705 "recent example that we should perhaps quickly forget, Treasure Planet "
1706 "(2003). In all of these cases, Disney (or Disney, Inc.) ripped creativity "
1707 "from the culture around him, mixed that creativity with his own "
1708 "extraordinary talent, and then burned that mix into the soul of his "
1709 "culture. Rip, mix, and burn."
1712 #. type: Content of: <book><chapter><sect1><para>
1713 #: freeculture.xml:1345
1715 "This is a kind of creativity. It is a creativity that we should remember and "
1716 "celebrate. There are some who would say that there is no creativity except "
1717 "this kind. We don't need to go that far to recognize its importance. We "
1718 "could call this \"Disney creativity,\" though that would be a bit "
1719 "misleading. It is, more precisely, \"Walt Disney creativity\"—a form "
1720 "of expression and genius that builds upon the culture around us and makes it "
1721 "something different."
1725 #. type: Content of: <book><chapter><sect1><para><footnote><para>
1726 #: freeculture.xml:1359
1728 "Until 1976, copyright law granted an author the possibility of two terms: an "
1729 "initial term and a renewal term. I have calculated the \"average\" term by "
1730 "determining the weighted average of total registrations for any particular "
1731 "year, and the proportion renewing. Thus, if 100 copyrights are registered in "
1732 "year 1, and only 15 are renewed, and the renewal term is 28 years, then the "
1733 "average term is 32.2 years. For the renewal data and other relevant data, "
1734 "see the Web site associated with this book, available at <ulink "
1735 "url=\"http://free-culture.cc/notes/\">link #6</ulink>."
1738 #. type: Content of: <book><chapter><sect1><para>
1739 #: freeculture.xml:1353
1741 "In 1928, the culture that Disney was free to draw upon was relatively "
1742 "fresh. The public domain in 1928 was not very old and was therefore quite "
1743 "vibrant. The average term of copyright was just around thirty "
1744 "years—for that minority of creative work that was in fact "
1745 "copyrighted.<placeholder type=\"footnote\" id=\"0\"/> That means that for "
1746 "thirty years, on average, the authors or copyright holders of a creative "
1747 "work had an \"exclusive right\" to control certain uses of the work. To use "
1748 "this copyrighted work in limited ways required the permission of the "
1752 #. type: Content of: <book><chapter><sect1><para>
1753 #: freeculture.xml:1376
1755 "At the end of a copyright term, a work passes into the public domain. No "
1756 "permission is then needed to draw upon or use that work. No permission and, "
1757 "hence, no lawyers. The public domain is a \"lawyer-free zone.\" Thus, most "
1758 "of the content from the nineteenth century was free for Disney to use and "
1759 "build upon in 1928. It was free for anyone— whether connected or not, "
1760 "whether rich or not, whether approved or not—to use and build upon."
1764 #. type: Content of: <book><chapter><sect1><para>
1765 #: freeculture.xml:1385
1767 "This is the ways things always were—until quite recently. For most of "
1768 "our history, the public domain was just over the horizon. From until 1978, "
1769 "the average copyright term was never more than thirty-two years, meaning "
1770 "that most culture just a generation and a half old was free for anyone to "
1771 "build upon without the permission of anyone else. Today's equivalent would "
1772 "be for creative work from the 1960s and 1970s to now be free for the next "
1773 "Walt Disney to build upon without permission. Yet today, the public domain "
1774 "is presumptive only for content from before the Great Depression."
1777 #. type: Content of: <book><chapter><sect1><para>
1778 #: freeculture.xml:1398
1780 "Of course, Walt Disney had no monopoly on \"Walt Disney creativity.\" Nor "
1781 "does America. The norm of free culture has, until recently, and except "
1782 "within totalitarian nations, been broadly exploited and quite universal."
1785 #. type: Content of: <book><chapter><sect1><para>
1786 #: freeculture.xml:1404
1788 "Consider, for example, a form of creativity that seems strange to many "
1789 "Americans but that is inescapable within Japanese culture: manga, or "
1790 "comics. The Japanese are fanatics about comics. Some 40 percent of "
1791 "publications are comics, and 30 percent of publication revenue derives from "
1792 "comics. They are everywhere in Japanese society, at every magazine stand, "
1793 "carried by a large proportion of commuters on Japan's extraordinary system "
1794 "of public transportation."
1797 #. type: Content of: <book><chapter><sect1><para>
1798 #: freeculture.xml:1413
1800 "Americans tend to look down upon this form of culture. That's an "
1801 "unattractive characteristic of ours. We're likely to misunderstand much "
1802 "about manga, because few of us have ever read anything close to the stories "
1803 "that these \"graphic novels\" tell. For the Japanese, manga cover every "
1804 "aspect of social life. For us, comics are \"men in tights.\" And anyway, "
1805 "it's not as if the New York subways are filled with readers of Joyce or even "
1806 "Hemingway. People of different cultures distract themselves in different "
1807 "ways, the Japanese in this interestingly different way."
1810 #. type: Content of: <book><chapter><sect1><para>
1811 #: freeculture.xml:1424
1813 "But my purpose here is not to understand manga. It is to describe a variant "
1814 "on manga that from a lawyer's perspective is quite odd, but from a Disney "
1815 "perspective is quite familiar."
1819 #. type: Content of: <book><chapter><sect1><para>
1820 #: freeculture.xml:1429
1822 "This is the phenomenon of doujinshi. Doujinshi are also comics, but they are "
1823 "a kind of copycat comic. A rich ethic governs the creation of doujinshi. It "
1824 "is not doujinshi if it is just a copy; the artist must make a contribution "
1825 "to the art he copies, by transforming it either subtly or significantly. A "
1826 "doujinshi comic can thus take a mainstream comic and develop it "
1827 "differently—with a different story line. Or the comic can keep the "
1828 "character in character but change its look slightly. There is no formula for "
1829 "what makes the doujinshi sufficiently \"different.\" But they must be "
1830 "different if they are to be considered true doujinshi. Indeed, there are "
1831 "committees that review doujinshi for inclusion within shows and reject any "
1832 "copycat comic that is merely a copy."
1835 #. type: Content of: <book><chapter><sect1><para>
1836 #: freeculture.xml:1443
1838 "These copycat comics are not a tiny part of the manga market. They are "
1839 "huge. More than 33,000 \"circles\" of creators from across Japan produce "
1840 "these bits of Walt Disney creativity. More than 450,000 Japanese come "
1841 "together twice a year, in the largest public gathering in the country, to "
1842 "exchange and sell them. This market exists in parallel to the mainstream "
1843 "commercial manga market. In some ways, it obviously competes with that "
1844 "market, but there is no sustained effort by those who control the commercial "
1845 "manga market to shut the doujinshi market down. It flourishes, despite the "
1846 "competition and despite the law."
1849 #. type: Content of: <book><chapter><sect1><para>
1850 #: freeculture.xml:1454
1852 "The most puzzling feature of the doujinshi market, for those trained in the "
1853 "law, at least, is that it is allowed to exist at all. Under Japanese "
1854 "copyright law, which in this respect (on paper) mirrors American copyright "
1855 "law, the doujinshi market is an illegal one. Doujinshi are plainly "
1856 "\"derivative works.\" There is no general practice by doujinshi artists of "
1857 "securing the permission of the manga creators. Instead, the practice is "
1858 "simply to take and modify the creations of others, as Walt Disney did with "
1859 "Steamboat Bill, Jr. Under both Japanese and American law, that \"taking\" "
1860 "without the permission of the original copyright owner is illegal. It is an "
1861 "infringement of the original copyright to make a copy or a derivative work "
1862 "without the original copyright owner's permission."
1865 #. type: Content of: <book><chapter><sect1><indexterm><primary>
1866 #: freeculture.xml:1468
1867 msgid "Winick, Judd"
1871 #. type: Content of: <book><chapter><sect1><para><footnote><para>
1872 #: freeculture.xml:1481
1874 "For an excellent history, see Scott McCloud, Reinventing Comics (New York: "
1878 #. type: Content of: <book><chapter><sect1><para>
1879 #: freeculture.xml:1471
1881 "Yet this illegal market exists and indeed flourishes in Japan, and in the "
1882 "view of many, it is precisely because it exists that Japanese manga "
1883 "flourish. As American graphic novelist Judd Winick said to me, \"The early "
1884 "days of comics in America are very much like what's going on in Japan "
1885 "now. . . . American comics were born out of copying each other. . . . That's "
1886 "how [the artists] learn to draw—by going into comic books and not "
1887 "tracing them, but looking at them and copying them\" and building from "
1888 "them.<placeholder type=\"footnote\" id=\"0\"/>"
1891 #. type: Content of: <book><chapter><sect1><para>
1892 #: freeculture.xml:1486
1894 "American comics now are quite different, Winick explains, in part because of "
1895 "the legal difficulty of adapting comics the way doujinshi are "
1896 "allowed. Speaking of Superman, Winick told me, \"there are these rules and "
1897 "you have to stick to them.\" There are things Superman \"cannot\" do. \"As a "
1898 "creator, it's frustrating having to stick to some parameters which are fifty "
1903 #. type: Content of: <book><chapter><sect1><para><footnote><para>
1904 #: freeculture.xml:1503
1906 "See Salil K. Mehra, \"Copyright and Comics in Japan: Does Law Explain Why "
1907 "All the Comics My Kid Watches Are Japanese Imports?\" Rutgers Law Review 55 "
1908 "(2002): 155, 182. \"[T]here might be a collective economic rationality that "
1909 "would lead manga and anime artists to forgo bringing legal actions for "
1910 "infringement. One hypothesis is that all manga artists may be better off "
1911 "collectively if they set aside their individual self-interest and decide not "
1912 "to press their legal rights. This is essentially a prisoner's dilemma "
1916 #. type: Content of: <book><chapter><sect1><para>
1917 #: freeculture.xml:1495
1919 "The norm in Japan mitigates this legal difficulty. Some say it is precisely "
1920 "the benefit accruing to the Japanese manga market that explains the "
1921 "mitigation. Temple University law professor Salil Mehra, for example, "
1922 "hypothesizes that the manga market accepts these technical violations "
1923 "because they spur the manga market to be more wealthy and "
1924 "productive. Everyone would be worse off if doujinshi were banned, so the law "
1925 "does not ban doujinshi.<placeholder type=\"footnote\" id=\"0\"/>"
1928 #. type: Content of: <book><chapter><sect1><para>
1929 #: freeculture.xml:1514
1931 "The problem with this story, however, as Mehra plainly acknowledges, is that "
1932 "the mechanism producing this laissez faire response is not clear. It may "
1933 "well be that the market as a whole is better off if doujinshi are permitted "
1934 "rather than banned, but that doesn't explain why individual copyright owners "
1935 "don't sue nonetheless. If the law has no general exception for doujinshi, "
1936 "and indeed in some cases individual manga artists have sued doujinshi "
1937 "artists, why is there not a more general pattern of blocking this \"free "
1938 "taking\" by the doujinshi culture?"
1941 #. type: Content of: <book><chapter><sect1><para>
1942 #: freeculture.xml:1525
1944 "I spent four wonderful months in Japan, and I asked this question as often "
1945 "as I could. Perhaps the best account in the end was offered by a friend from "
1946 "a major Japanese law firm. \"We don't have enough lawyers,\" he told me one "
1947 "afternoon. There \"just aren't enough resources to prosecute cases like "
1952 #. type: Content of: <book><chapter><sect1><para>
1953 #: freeculture.xml:1532
1955 "This is a theme to which we will return: that regulation by law is a "
1956 "function of both the words on the books and the costs of making those words "
1957 "have effect. For now, focus on the obvious question that is begged: Would "
1958 "Japan be better off with more lawyers? Would manga be richer if doujinshi "
1959 "artists were regularly prosecuted? Would the Japanese gain something "
1960 "important if they could end this practice of uncompensated sharing? Does "
1961 "piracy here hurt the victims of the piracy, or does it help them? Would "
1962 "lawyers fighting this piracy help their clients or hurt them? Let's pause "
1966 #. type: Content of: <book><chapter><sect1><para>
1967 #: freeculture.xml:1545
1969 "If you're like I was a decade ago, or like most people are when they first "
1970 "start thinking about these issues, then just about now you should be puzzled "
1971 "about something you hadn't thought through before."
1975 #. type: Content of: <book><chapter><sect1><para><footnote><para>
1976 #: freeculture.xml:1555
1978 "The term intellectual property is of relatively recent origin. See Siva "
1979 "Vaidhyanathan, Copyrights and Copywrongs, 11 (New York: New York University "
1980 "Press, 2001). See also Lawrence Lessig, The Future of Ideas (New York: "
1981 "Random House, 2001), 293 n. 26. The term accurately describes a set of "
1982 "\"property\" rights—copyright, patents, trademark, and "
1983 "trade-secret—but the nature of those rights is very different."
1986 #. type: Content of: <book><chapter><sect1><para>
1987 #: freeculture.xml:1550
1989 "We live in a world that celebrates \"property.\" I am one of those "
1990 "celebrants. I believe in the value of property in general, and I also "
1991 "believe in the value of that weird form of property that lawyers call "
1992 "\"intellectual property.\"<placeholder type=\"footnote\" id=\"0\"/> A large, "
1993 "diverse society cannot survive without property; a large, diverse, and "
1994 "modern society cannot flourish without intellectual property."
1997 #. type: Content of: <book><chapter><sect1><para>
1998 #: freeculture.xml:1568
2000 "But it takes just a second's reflection to realize that there is plenty of "
2001 "value out there that \"property\" doesn't capture. I don't mean \"money "
2002 "can't buy you love,\" but rather, value that is plainly part of a process of "
2003 "production, including commercial as well as noncommercial production. If "
2004 "Disney animators had stolen a set of pencils to draw Steamboat Willie, we'd "
2005 "have no hesitation in condemning that taking as wrong— even though "
2006 "trivial, even if unnoticed. Yet there was nothing wrong, at least under the "
2007 "law of the day, with Disney's taking from Buster Keaton or from the Brothers "
2008 "Grimm. There was nothing wrong with the taking from Keaton because Disney's "
2009 "use would have been considered \"fair.\" There was nothing wrong with the "
2010 "taking from the Grimms because the Grimms' work was in the public domain."
2014 #. type: Content of: <book><chapter><sect1><para>
2015 #: freeculture.xml:1583
2017 "Thus, even though the things that Disney took—or more generally, the "
2018 "things taken by anyone exercising Walt Disney creativity—are valuable, "
2019 "our tradition does not treat those takings as wrong. Some things remain free "
2020 "for the taking within a free culture, and that freedom is good."
2023 #. type: Content of: <book><chapter><sect1><para>
2024 #: freeculture.xml:1592
2026 "The same with the doujinshi culture. If a doujinshi artist broke into a "
2027 "publisher's office and ran off with a thousand copies of his latest "
2028 "work—or even one copy—without paying, we'd have no hesitation in "
2029 "saying the artist was wrong. In addition to having trespassed, he would have "
2030 "stolen something of value. The law bans that stealing in whatever form, "
2031 "whether large or small."
2034 #. type: Content of: <book><chapter><sect1><para>
2035 #: freeculture.xml:1600
2037 "Yet there is an obvious reluctance, even among Japanese lawyers, to say that "
2038 "the copycat comic artists are \"stealing.\" This form of Walt Disney "
2039 "creativity is seen as fair and right, even if lawyers in particular find it "
2043 #. type: Content of: <book><chapter><sect1><para>
2044 #: freeculture.xml:1606
2046 "It's the same with a thousand examples that appear everywhere once you begin "
2047 "to look. Scientists build upon the work of other scientists without asking "
2048 "or paying for the privilege. (\"Excuse me, Professor Einstein, but may I "
2049 "have permission to use your theory of relativity to show that you were wrong "
2050 "about quantum physics?\") Acting companies perform adaptations of the works "
2051 "of Shakespeare without securing permission from anyone. (Does anyone believe "
2052 "Shakespeare would be better spread within our culture if there were a "
2053 "central Shakespeare rights clearinghouse that all productions of Shakespeare "
2054 "must appeal to first?) And Hollywood goes through cycles with a certain kind "
2055 "of movie: five asteroid films in the late 1990s; two volcano disaster films "
2060 #. type: Content of: <book><chapter><sect1><para>
2061 #: freeculture.xml:1620
2063 "Creators here and everywhere are always and at all times building upon the "
2064 "creativity that went before and that surrounds them now. That building is "
2065 "always and everywhere at least partially done without permission and without "
2066 "compensating the original creator. No society, free or controlled, has ever "
2067 "demanded that every use be paid for or that permission for Walt Disney "
2068 "creativity must always be sought. Instead, every society has left a certain "
2069 "bit of its culture free for the taking—free societies more fully than "
2070 "unfree, perhaps, but all societies to some degree."
2073 #. type: Content of: <book><chapter><sect1><para>
2074 #: freeculture.xml:1631
2076 "The hard question is therefore not whether a culture is free. All cultures "
2077 "are free to some degree. The hard question instead is \"How free is this "
2078 "culture?\" How much, and how broadly, is the culture free for others to take "
2079 "and build upon? Is that freedom limited to party members? To members of the "
2080 "royal family? To the top ten corporations on the New York Stock Exchange? Or "
2081 "is that freedom spread broadly? To artists generally, whether affiliated "
2082 "with the Met or not? To musicians generally, whether white or not? To "
2083 "filmmakers generally, whether affiliated with a studio or not?"
2086 #. type: Content of: <book><chapter><sect1><para>
2087 #: freeculture.xml:1642
2089 "Free cultures are cultures that leave a great deal open for others to build "
2090 "upon; unfree, or permission, cultures leave much less. Ours was a free "
2091 "culture. It is becoming much less so."
2094 #. type: Content of: <book><chapter><sect1><title>
2095 #: freeculture.xml:1650
2096 msgid "CHAPTER TWO: \"Mere Copyists\""
2099 #. type: Content of: <book><chapter><sect1><indexterm><primary>
2100 #: freeculture.xml:1651
2101 msgid "Daguerre, Louis"
2104 #. type: Content of: <book><chapter><sect1><para>
2105 #: freeculture.xml:1653
2107 "In 1839, Louis Daguerre invented the first practical technology for "
2108 "producing what we would call \"photographs.\" Appropriately enough, they "
2109 "were called \"daguerreotypes.\" The process was complicated and expensive, "
2110 "and the field was thus limited to professionals and a few zealous and "
2111 "wealthy amateurs. (There was even an American Daguerre Association that "
2112 "helped regulate the industry, as do all such associations, by keeping "
2113 "competition down so as to keep prices up.)"
2116 #. type: Content of: <book><chapter><sect1><para>
2117 #: freeculture.xml:1662
2119 "Yet despite high prices, the demand for daguerreotypes was strong. This "
2120 "pushed inventors to find simpler and cheaper ways to make \"automatic "
2121 "pictures.\" William Talbot soon discovered a process for making "
2122 "\"negatives.\" But because the negatives were glass, and had to be kept wet, "
2123 "the process still remained expensive and cumbersome. In the 1870s, dry "
2124 "plates were developed, making it easier to separate the taking of a picture "
2125 "from its developing. These were still plates of glass, and thus it was still "
2126 "not a process within reach of most amateurs."
2129 #. type: Content of: <book><chapter><sect1><indexterm><primary>
2130 #: freeculture.xml:1673
2131 msgid "Eastman, George"
2135 #. type: Content of: <book><chapter><sect1><para>
2136 #: freeculture.xml:1676
2138 "The technological change that made mass photography possible didn't happen "
2139 "until 1888, and was the creation of a single man. George Eastman, himself an "
2140 "amateur photographer, was frustrated by the technology of photographs made "
2141 "with plates. In a flash of insight (so to speak), Eastman saw that if the "
2142 "film could be made to be flexible, it could be held on a single "
2143 "spindle. That roll could then be sent to a developer, driving the costs of "
2144 "photography down substantially. By lowering the costs, Eastman expected he "
2145 "could dramatically broaden the population of photographers."
2149 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2150 #: freeculture.xml:1693
2152 "Reese V. Jenkins, Images and Enterprise (Baltimore: Johns Hopkins University "
2153 "Press, 1975), 112."
2156 #. type: Content of: <book><chapter><sect1><para>
2157 #: freeculture.xml:1688
2159 "Eastman developed flexible, emulsion-coated paper film and placed rolls of "
2160 "it in small, simple cameras: the Kodak. The device was marketed on the basis "
2161 "of its simplicity. \"You press the button and we do the rest.\"<placeholder "
2162 "type=\"footnote\" id=\"0\"/> As he described in The Kodak Primer:"
2165 #. type: Content of: <book><chapter><sect1><indexterm><primary>
2166 #: freeculture.xml:1711 freeculture.xml:1734
2170 #. type: Content of: <book><chapter><sect1><blockquote><para><footnote><para>
2171 #: freeculture.xml:1709
2173 "Brian Coe, The Birth of Photography (New York: Taplinger Publishing, 1977), "
2174 "53. <placeholder type=\"indexterm\" id=\"0\"/>"
2177 #. type: Content of: <book><chapter><sect1><blockquote><para>
2178 #: freeculture.xml:1698
2180 "The principle of the Kodak system is the separation of the work that any "
2181 "person whomsoever can do in making a photograph, from the work that only an "
2182 "expert can do. . . . We furnish anybody, man, woman or child, who has "
2183 "sufficient intelligence to point a box straight and press a button, with an "
2184 "instrument which altogether removes from the practice of photography the "
2185 "necessity for exceptional facilities or, in fact, any special knowledge of "
2186 "the art. It can be employed without preliminary study, without a darkroom "
2187 "and without chemicals.<placeholder type=\"footnote\" id=\"0\"/>"
2191 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2192 #: freeculture.xml:1727
2193 msgid "Jenkins, 177."
2197 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2198 #: freeculture.xml:1731
2199 msgid "Based on a chart in Jenkins, p. 178."
2202 #. type: Content of: <book><chapter><sect1><para>
2203 #: freeculture.xml:1716
2205 "For $25, anyone could make pictures. The camera came preloaded with film, "
2206 "and when it had been used, the camera was returned to an Eastman factory, "
2207 "where the film was developed. Over time, of course, the cost of the camera "
2208 "and the ease with which it could be used both improved. Roll film thus "
2209 "became the basis for the explosive growth of popular photography. Eastman's "
2210 "camera first went on sale in 1888; one year later, Kodak was printing more "
2211 "than six thousand negatives a day. From 1888 through 1909, while industrial "
2212 "production was rising by 4.7 percent, photographic equipment and material "
2213 "sales increased by percent.<placeholder type=\"footnote\" id=\"0\"/> Eastman "
2214 "Kodak's sales during the same period experienced an average annual increase "
2215 "of over 17 percent.<placeholder type=\"footnote\" id=\"1\"/>"
2219 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2220 #: freeculture.xml:1749
2224 #. type: Content of: <book><chapter><sect1><para>
2225 #: freeculture.xml:1738
2227 "The real significance of Eastman's invention, however, was not economic. It "
2228 "was social. Professional photography gave individuals a glimpse of places "
2229 "they would never otherwise see. Amateur photography gave them the ability to "
2230 "record their own lives in a way they had never been able to do before. As "
2231 "author Brian Coe notes, \"For the first time the snapshot album provided the "
2232 "man on the street with a permanent record of his family and its "
2233 "activities. . . . For the first time in history there exists an authentic "
2234 "visual record of the appearance and activities of the common man made "
2235 "without [literary] interpretation or bias.\"<placeholder type=\"footnote\" "
2239 #. type: Content of: <book><chapter><sect1><para>
2240 #: freeculture.xml:1753
2242 "In this way, the Kodak camera and film were technologies of expression. The "
2243 "pencil or paintbrush was also a technology of expression, of course. But it "
2244 "took years of training before they could be deployed by amateurs in any "
2245 "useful or effective way. With the Kodak, expression was possible much sooner "
2246 "and more simply. The barrier to expression was lowered. Snobs would sneer at "
2247 "its \"quality\"; professionals would discount it as irrelevant. But watch a "
2248 "child study how best to frame a picture and you get a sense of the "
2249 "experience of creativity that the Kodak enabled. Democratic tools gave "
2250 "ordinary people a way to express themselves more easily than any tools could "
2255 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2256 #: freeculture.xml:1775
2258 "For illustrative cases, see, for example, Pavesich v. N.E. Life Ins. Co., 50 "
2262 #. type: Content of: <book><chapter><sect1><para>
2263 #: freeculture.xml:1766
2265 "What was required for this technology to flourish? Obviously, Eastman's "
2266 "genius was an important part. But also important was the legal environment "
2267 "within which Eastman's invention grew. For early in the history of "
2268 "photography, there was a series of judicial decisions that could well have "
2269 "changed the course of photography substantially. Courts were asked whether "
2270 "the photographer, amateur or professional, required permission before he "
2271 "could capture and print whatever image he wanted. Their answer was "
2272 "no.<placeholder type=\"footnote\" id=\"0\"/>"
2276 #. type: Content of: <book><chapter><sect1><para>
2277 #: freeculture.xml:1779
2279 "The arguments in favor of requiring permission will sound surprisingly "
2280 "familiar. The photographer was \"taking\" something from the person or "
2281 "building whose photograph he shot—pirating something of value. Some "
2282 "even thought he was taking the target's soul. Just as Disney was not free to "
2283 "take the pencils that his animators used to draw Mickey, so, too, should "
2284 "these photographers not be free to take images that they thought valuable."
2287 #. type: Content of: <book><chapter><sect1><para><footnote><para><indexterm><primary>
2288 #: freeculture.xml:1801
2289 msgid "Warren, Samuel D."
2292 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2293 #: freeculture.xml:1798
2295 "Samuel D. Warren and Louis D. Brandeis, \"The Right to Privacy,\" Harvard "
2296 "Law Review 4 (1890): 193. <placeholder type=\"indexterm\" id=\"0\"/> "
2297 "<placeholder type=\"indexterm\" id=\"1\"/>"
2300 #. type: Content of: <book><chapter><sect1><para>
2301 #: freeculture.xml:1791
2303 "On the other side was an argument that should be familiar, as well. Sure, "
2304 "there may be something of value being used. But citizens should have the "
2305 "right to capture at least those images that stand in public view. (Louis "
2306 "Brandeis, who would become a Supreme Court Justice, thought the rule should "
2307 "be different for images from private spaces.<placeholder type=\"footnote\" "
2308 "id=\"0\"/>) It may be that this means that the photographer gets something "
2309 "for nothing. Just as Disney could take inspiration from Steamboat Bill, "
2310 "Jr. or the Brothers Grimm, the photographer should be free to capture an "
2311 "image without compensating the source."
2315 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2316 #: freeculture.xml:1818
2318 "See Melville B. Nimmer, \"The Right of Publicity,\" Law and Contemporary "
2319 "Problems 19 (1954): 203; William L. Prosser, \"Privacy,\" California Law "
2320 "Review 48 (1960) 398–407; White v. Samsung Electronics America, Inc., "
2321 "971 F. 2d 1395 (9th Cir. 1992), cert. denied, 508 U.S. 951 (1993)."
2324 #. type: Content of: <book><chapter><sect1><para>
2325 #: freeculture.xml:1808
2327 "Fortunately for Mr. Eastman, and for photography in general, these early "
2328 "decisions went in favor of the pirates. In general, no permission would be "
2329 "required before an image could be captured and shared with others. Instead, "
2330 "permission was presumed. Freedom was the default. (The law would eventually "
2331 "craft an exception for famous people: commercial photographers who snap "
2332 "pictures of famous people for commercial purposes have more restrictions "
2333 "than the rest of us. But in the ordinary case, the image can be captured "
2334 "without clearing the rights to do the capturing.<placeholder "
2335 "type=\"footnote\" id=\"0\"/>)"
2338 #. type: Content of: <book><chapter><sect1><para>
2339 #: freeculture.xml:1826
2341 "We can only speculate about how photography would have developed had the law "
2342 "gone the other way. If the presumption had been against the photographer, "
2343 "then the photographer would have had to demonstrate permission. Perhaps "
2344 "Eastman Kodak would have had to demonstrate permission, too, before it "
2345 "developed the film upon which images were captured. After all, if permission "
2346 "were not granted, then Eastman Kodak would be benefiting from the \"theft\" "
2347 "committed by the photographer. Just as Napster benefited from the copyright "
2348 "infringements committed by Napster users, Kodak would be benefiting from the "
2349 "\"image-right\" infringement of its photographers. We could imagine the law "
2350 "then requiring that some form of permission be demonstrated before a company "
2351 "developed pictures. We could imagine a system developing to demonstrate that "
2356 #. type: Content of: <book><chapter><sect1><para>
2357 #: freeculture.xml:1843
2359 "But though we could imagine this system of permission, it would be very hard "
2360 "to see how photography could have flourished as it did if the requirement "
2361 "for permission had been built into the rules that govern it. Photography "
2362 "would have existed. It would have grown in importance over "
2363 "time. Professionals would have continued to use the technology as they "
2364 "did—since professionals could have more easily borne the burdens of "
2365 "the permission system. But the spread of photography to ordinary people "
2366 "would not have occurred. Nothing like that growth would have been "
2367 "realized. And certainly, nothing like that growth in a democratic technology "
2368 "of expression would have been realized. If you drive through San "
2369 "Francisco's Presidio, you might see two gaudy yellow school buses painted "
2370 "over with colorful and striking images, and the logo \"Just Think!\" in "
2371 "place of the name of a school. But there's little that's \"just\" cerebral "
2372 "in the projects that these busses enable. These buses are filled with "
2373 "technologies that teach kids to tinker with film. Not the film of "
2374 "Eastman. Not even the film of your VCR. Rather the \"film\" of digital "
2375 "cameras. Just Think! is a project that enables kids to make films, as a way "
2376 "to understand and critique the filmed culture that they find all around "
2377 "them. Each year, these busses travel to more than thirty schools and enable "
2378 "three hundred to five hundred children to learn something about media by "
2379 "doing something with media. By doing, they think. By tinkering, they learn."
2383 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2384 #: freeculture.xml:1875
2386 "H. Edward Goldberg, \"Essential Presentation Tools: Hardware and Software "
2387 "You Need to Create Digital Multimedia Presentations,\" cadalyst, February "
2388 "2002, available at <ulink url=\"http://free-culture.cc/notes/\">link "
2392 #. type: Content of: <book><chapter><sect1><para>
2393 #: freeculture.xml:1869
2395 "These buses are not cheap, but the technology they carry is increasingly "
2396 "so. The cost of a high-quality digital video system has fallen "
2397 "dramatically. As one analyst puts it, \"Five years ago, a good real-time "
2398 "digital video editing system cost $25,000. Today you can get professional "
2399 "quality for $595.\"<placeholder type=\"footnote\" id=\"0\"/> These buses are "
2400 "filled with technology that would have cost hundreds of thousands just ten "
2401 "years ago. And it is now feasible to imagine not just buses like this, but "
2402 "classrooms across the country where kids are learning more and more of "
2403 "something teachers call \"media literacy.\""
2406 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
2407 #: freeculture.xml:1892
2408 msgid "Yanofsky, Dave"
2411 #. type: Content of: <book><chapter><sect1><para>
2412 #: freeculture.xml:1887
2414 "\"Media literacy,\" as Dave Yanofsky, the executive director of Just Think!, "
2415 "puts it, \"is the ability . . . to understand, analyze, and deconstruct "
2416 "media images. Its aim is to make [kids] literate about the way media works, "
2417 "the way it's constructed, the way it's delivered, and the way people access "
2418 "it.\" <placeholder type=\"indexterm\" id=\"0\"/>"
2421 #. type: Content of: <book><chapter><sect1><para>
2422 #: freeculture.xml:1895
2424 "This may seem like an odd way to think about \"literacy.\" For most people, "
2425 "literacy is about reading and writing. Faulkner and Hemingway and noticing "
2426 "split infinitives are the things that \"literate\" people know about."
2430 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2431 #: freeculture.xml:1905
2433 "Judith Van Evra, Television and Child Development (Hillsdale, N.J.: Lawrence "
2434 "Erlbaum Associates, 1990); \"Findings on Family and TV Study,\" Denver Post, "
2438 #. type: Content of: <book><chapter><sect1><para>
2439 #: freeculture.xml:1901
2441 "Maybe. But in a world where children see on average 390 hours of television "
2442 "commercials per year, or between 20,000 and 45,000 commercials "
2443 "generally,<placeholder type=\"footnote\" id=\"0\"/> it is increasingly "
2444 "important to understand the \"grammar\" of media. For just as there is a "
2445 "grammar for the written word, so, too, is there one for media. And just as "
2446 "kids learn how to write by writing lots of terrible prose, kids learn how to "
2447 "write media by constructing lots of (at least at first) terrible media."
2450 #. type: Content of: <book><chapter><sect1><para>
2451 #: freeculture.xml:1916
2453 "A growing field of academics and activists sees this form of literacy as "
2454 "crucial to the next generation of culture. For though anyone who has written "
2455 "understands how difficult writing is—how difficult it is to sequence "
2456 "the story, to keep a reader's attention, to craft language to be "
2457 "understandable—few of us have any real sense of how difficult media "
2458 "is. Or more fundamentally, few of us have a sense of how media works, how it "
2459 "holds an audience or leads it through a story, how it triggers emotion or "
2463 #. type: Content of: <book><chapter><sect1><para>
2464 #: freeculture.xml:1926
2466 "It took filmmaking a generation before it could do these things well. But "
2467 "even then, the knowledge was in the filming, not in writing about the "
2468 "film. The skill came from experiencing the making of a film, not from "
2469 "reading a book about it. One learns to write by writing and then reflecting "
2470 "upon what one has written. One learns to write with images by making them "
2471 "and then reflecting upon what one has created."
2474 #. type: Content of: <book><chapter><sect1><indexterm><primary>
2475 #: freeculture.xml:1933
2476 msgid "Crichton, Michael"
2479 #. type: Content of: <book><chapter><sect1><indexterm><primary>
2480 #: freeculture.xml:1947 freeculture.xml:2007 freeculture.xml:2014 freeculture.xml:2440
2481 msgid "Barish, Stephanie"
2484 #. type: Content of: <book><chapter><sect1><para><footnote><para><indexterm><primary>
2485 #: freeculture.xml:1948
2486 msgid "Daley, Elizabeth"
2489 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2490 #: freeculture.xml:1945
2492 "Interview with Elizabeth Daley and Stephanie Barish, 13 December 2002. "
2493 "<placeholder type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" "
2498 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2499 #: freeculture.xml:1959
2501 "See Scott Steinberg, \"Crichton Gets Medieval on PCs,\" E!online, 4 November "
2502 "2000, available at <ulink url=\"http://free-culture.cc/notes/\">link "
2503 "#8</ulink>; \"Timeline,\" 22 November 2000, available at <ulink "
2504 "url=\"http://free-culture.cc/notes/\">link #9</ulink>."
2507 #. type: Content of: <book><chapter><sect1><para>
2508 #: freeculture.xml:1935
2510 "This grammar has changed as media has changed. When it was just film, as "
2511 "Elizabeth Daley, executive director of the University of Southern "
2512 "California's Annenberg Center for Communication and dean of the USC School "
2513 "of Cinema-Television, explained to me, the grammar was about \"the placement "
2514 "of objects, color, . . . rhythm, pacing, and texture.\"<placeholder "
2515 "type=\"footnote\" id=\"0\"/> But as computers open up an interactive space "
2516 "where a story is \"played\" as well as experienced, that grammar "
2517 "changes. The simple control of narrative is lost, and so other techniques "
2518 "are necessary. Author Michael Crichton had mastered the narrative of science "
2519 "fiction. But when he tried to design a computer game based on one of his "
2520 "works, it was a new craft he had to learn. How to lead people through a game "
2521 "without their feeling they have been led was not obvious, even to a wildly "
2522 "successful author.<placeholder type=\"footnote\" id=\"1\"/>"
2525 #. type: Content of: <book><chapter><sect1><indexterm><primary>
2526 #: freeculture.xml:1966
2527 msgid "computer games"
2530 #. type: Content of: <book><chapter><sect1><para>
2531 #: freeculture.xml:1968
2533 "This skill is precisely the craft a filmmaker learns. As Daley describes, "
2534 "\"people are very surprised about how they are led through a film. [I]t is "
2535 "perfectly constructed to keep you from seeing it, so you have no idea. If a "
2536 "filmmaker succeeds you do not know how you were led.\" If you know you were "
2537 "led through a film, the film has failed."
2540 #. type: Content of: <book><chapter><sect1><para>
2541 #: freeculture.xml:1975
2543 "Yet the push for an expanded literacy—one that goes beyond text to "
2544 "include audio and visual elements—is not about making better film "
2545 "directors. The aim is not to improve the profession of filmmaking at all. "
2546 "Instead, as Daley explained,"
2549 #. type: Content of: <book><chapter><sect1><blockquote><para>
2550 #: freeculture.xml:1982
2552 "From my perspective, probably the most important digital divide is not "
2553 "access to a box. It's the ability to be empowered with the language that "
2554 "that box works in. Otherwise only a very few people can write with this "
2555 "language, and all the rest of us are reduced to being read-only."
2558 #. type: Content of: <book><chapter><sect1><para>
2559 #: freeculture.xml:1990
2561 "\"Read-only.\" Passive recipients of culture produced elsewhere. Couch "
2562 "potatoes. Consumers. This is the world of media from the twentieth century."
2565 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2566 #: freeculture.xml:2006
2567 msgid "Interview with Daley and Barish. <placeholder type=\"indexterm\" id=\"0\"/>"
2571 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
2572 #: freeculture.xml:2011 freeculture.xml:3689 freeculture.xml:4768 freeculture.xml:7916
2576 #. type: Content of: <book><chapter><sect1><para>
2577 #: freeculture.xml:1995
2579 "The twenty-first century could be different. This is the crucial point: It "
2580 "could be both read and write. Or at least reading and better understanding "
2581 "the craft of writing. Or best, reading and understanding the tools that "
2582 "enable the writing to lead or mislead. The aim of any literacy, and this "
2583 "literacy in particular, is to \"empower people to choose the appropriate "
2584 "language for what they need to create or express.\"<placeholder "
2585 "type=\"footnote\" id=\"0\"/> It is to enable students \"to communicate in "
2586 "the language of the twenty-first century.\"<placeholder type=\"footnote\" "
2590 #. type: Content of: <book><chapter><sect1><para>
2591 #: freeculture.xml:2016
2593 "As with any language, this language comes more easily to some than to "
2594 "others. It doesn't necessarily come more easily to those who excel in "
2595 "written language. Daley and Stephanie Barish, director of the Institute for "
2596 "Multimedia Literacy at the Annenberg Center, describe one particularly "
2597 "poignant example of a project they ran in a high school. The high school "
2598 "was a very poor inner-city Los Angeles school. In all the traditional "
2599 "measures of success, this school was a failure. But Daley and Barish ran a "
2600 "program that gave kids an opportunity to use film to express meaning about "
2601 "something the students know something about—gun violence."
2604 #. type: Content of: <book><chapter><sect1><para>
2605 #: freeculture.xml:2028
2607 "The class was held on Friday afternoons, and it created a relatively new "
2608 "problem for the school. While the challenge in most classes was getting the "
2609 "kids to come, the challenge in this class was keeping them away. The \"kids "
2610 "were showing up at 6 A.M. and leaving at 5 at night,\" said Barish. They "
2611 "were working harder than in any other class to do what education should be "
2612 "about—learning how to express themselves."
2615 #. type: Content of: <book><chapter><sect1><para>
2616 #: freeculture.xml:2036
2618 "Using whatever \"free web stuff they could find,\" and relatively simple "
2619 "tools to enable the kids to mix \"image, sound, and text,\" Barish said this "
2620 "class produced a series of projects that showed something about gun violence "
2621 "that few would otherwise understand. This was an issue close to the lives of "
2622 "these students. The project \"gave them a tool and empowered them to be able "
2623 "to both understand it and talk about it,\" Barish explained. That tool "
2624 "succeeded in creating expression—far more successfully and powerfully "
2625 "than could have been created using only text. \"If you had said to these "
2626 "students, `you have to do it in text,' they would've just thrown their hands "
2627 "up and gone and done something else,\" Barish described, in part, no doubt, "
2628 "because expressing themselves in text is not something these students can do "
2629 "well. Yet neither is text a form in which these ideas can be expressed "
2630 "well. The power of this message depended upon its connection to this form of "
2635 #. type: Content of: <book><chapter><sect1><para>
2636 #: freeculture.xml:2055
2638 "\"But isn't education about teaching kids to write?\" I asked. In part, of "
2639 "course, it is. But why are we teaching kids to write? Education, Daley "
2640 "explained, is about giving students a way of \"constructing meaning.\" To "
2641 "say that that means just writing is like saying teaching writing is only "
2642 "about teaching kids how to spell. Text is one part—and increasingly, "
2643 "not the most powerful part—of constructing meaning. As Daley explained "
2644 "in the most moving part of our interview,"
2647 #. type: Content of: <book><chapter><sect1><blockquote><para>
2648 #: freeculture.xml:2066
2650 "What you want is to give these students ways of constructing meaning. If all "
2651 "you give them is text, they're not going to do it. Because they can't. You "
2652 "know, you've got Johnny who can look at a video, he can play a video game, "
2653 "he can do graffiti all over your walls, he can take your car apart, and he "
2654 "can do all sorts of other things. He just can't read your text. So Johnny "
2655 "comes to school and you say, \"Johnny, you're illiterate. Nothing you can do "
2656 "matters.\" Well, Johnny then has two choices: He can dismiss you or he [can] "
2657 "dismiss himself. If his ego is healthy at all, he's going to dismiss "
2658 "you. [But i]nstead, if you say, \"Well, with all these things that you can "
2659 "do, let's talk about this issue. Play for me music that you think reflects "
2660 "that, or show me images that you think reflect that, or draw for me "
2661 "something that reflects that.\" Not by giving a kid a video camera and "
2662 ". . . saying, \"Let's go have fun with the video camera and make a little "
2663 "movie.\" But instead, really help you take these elements that you "
2664 "understand, that are your language, and construct meaning about the "
2668 #. type: Content of: <book><chapter><sect1><blockquote><para>
2669 #: freeculture.xml:2085
2671 "That empowers enormously. And then what happens, of course, is eventually, "
2672 "as it has happened in all these classes, they bump up against the fact, \"I "
2673 "need to explain this and I really need to write something.\" And as one of "
2674 "the teachers told Stephanie, they would rewrite a paragraph 5, 6, 7, 8 "
2675 "times, till they got it right."
2679 #. type: Content of: <book><chapter><sect1><blockquote><para>
2680 #: freeculture.xml:2092
2682 "Because they needed to. There was a reason for doing it. They needed to say "
2683 "something, as opposed to just jumping through your hoops. They actually "
2684 "needed to use a language that they didn't speak very well. But they had come "
2685 "to understand that they had a lot of power with this language.\""
2688 #. type: Content of: <book><chapter><sect1><para>
2689 #: freeculture.xml:2101
2691 "When two planes crashed into the World Trade Center, another into the "
2692 "Pentagon, and a fourth into a Pennsylvania field, all media around the world "
2693 "shifted to this news. Every moment of just about every day for that week, "
2694 "and for weeks after, television in particular, and media generally, retold "
2695 "the story of the events we had just witnessed. The telling was a retelling, "
2696 "because we had seen the events that were described. The genius of this awful "
2697 "act of terrorism was that the delayed second attack was perfectly timed to "
2698 "assure that the whole world would be watching."
2701 #. type: Content of: <book><chapter><sect1><para>
2702 #: freeculture.xml:2112
2704 "These retellings had an increasingly familiar feel. There was music scored "
2705 "for the intermissions, and fancy graphics that flashed across the "
2706 "screen. There was a formula to interviews. There was \"balance,\" and "
2707 "seriousness. This was news choreographed in the way we have increasingly "
2708 "come to expect it, \"news as entertainment,\" even if the entertainment is "
2712 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
2713 #: freeculture.xml:2119 freeculture.xml:7854
2717 #. type: Content of: <book><chapter><sect1><indexterm><primary>
2718 #: freeculture.xml:2120
2722 #. type: Content of: <book><chapter><sect1><para>
2723 #: freeculture.xml:2122
2725 "But in addition to this produced news about the \"tragedy of September 11,\" "
2726 "those of us tied to the Internet came to see a very different production as "
2727 "well. The Internet was filled with accounts of the same events. Yet these "
2728 "Internet accounts had a very different flavor. Some people constructed photo "
2729 "pages that captured images from around the world and presented them as slide "
2730 "shows with text. Some offered open letters. There were sound "
2731 "recordings. There was anger and frustration. There were attempts to provide "
2732 "context. There was, in short, an extraordinary worldwide barn raising, in "
2733 "the sense Mike Godwin uses the term in his book Cyber Rights, around a news "
2734 "event that had captured the attention of the world. There was ABC and CBS, "
2735 "but there was also the Internet."
2739 #. type: Content of: <book><chapter><sect1><para>
2740 #: freeculture.xml:2136
2742 "I don't mean simply to praise the Internet—though I do think the "
2743 "people who supported this form of speech should be praised. I mean instead "
2744 "to point to a significance in this form of speech. For like a Kodak, the "
2745 "Internet enables people to capture images. And like in a movie by a student "
2746 "on the \"Just Think!\" bus, the visual images could be mixed with sound or "
2750 #. type: Content of: <book><chapter><sect1><para>
2751 #: freeculture.xml:2146
2753 "But unlike any technology for simply capturing images, the Internet allows "
2754 "these creations to be shared with an extraordinary number of people, "
2755 "practically instantaneously. This is something new in our "
2756 "tradition—not just that culture can be captured mechanically, and "
2757 "obviously not just that events are commented upon critically, but that this "
2758 "mix of captured images, sound, and commentary can be widely spread "
2759 "practically instantaneously."
2762 #. type: Content of: <book><chapter><sect1><para>
2763 #: freeculture.xml:2155
2765 "September 11 was not an aberration. It was a beginning. Around the same "
2766 "time, a form of communication that has grown dramatically was just beginning "
2767 "to come into public consciousness: the Web-log, or blog. The blog is a kind "
2768 "of public diary, and within some cultures, such as in Japan, it functions "
2769 "very much like a diary. In those cultures, it records private facts in a "
2770 "public way—it's a kind of electronic Jerry Springer, available "
2771 "anywhere in the world."
2774 #. type: Content of: <book><chapter><sect1><para>
2775 #: freeculture.xml:2164
2777 "But in the United States, blogs have taken on a very different character. "
2778 "There are some who use the space simply to talk about their private "
2779 "life. But there are many who use the space to engage in public "
2780 "discourse. Discussing matters of public import, criticizing others who are "
2781 "mistaken in their views, criticizing politicians about the decisions they "
2782 "make, offering solutions to problems we all see: blogs create the sense of a "
2783 "virtual public meeting, but one in which we don't all hope to be there at "
2784 "the same time and in which conversations are not necessarily linked. The "
2785 "best of the blog entries are relatively short; they point directly to words "
2786 "used by others, criticizing with or adding to them. They are arguably the "
2787 "most important form of unchoreographed public discourse that we have."
2791 #. type: Content of: <book><chapter><sect1><para>
2792 #: freeculture.xml:2178
2794 "That's a strong statement. Yet it says as much about our democracy as it "
2795 "does about blogs. This is the part of America that is most difficult for "
2796 "those of us who love America to accept: Our democracy has atrophied. Of "
2797 "course we have elections, and most of the time the courts allow those "
2798 "elections to count. A relatively small number of people vote in those "
2799 "elections. The cycle of these elections has become totally professionalized "
2800 "and routinized. Most of us think this is democracy."
2804 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2805 #: freeculture.xml:2204
2807 "See, for example, Alexis de Tocqueville, Democracy in America, bk. 1, "
2808 "trans. Henry Reeve (New York: Bantam Books, 2000), ch. 16."
2811 #. type: Content of: <book><chapter><sect1><para>
2812 #: freeculture.xml:2189
2814 "But democracy has never just been about elections. Democracy means rule by "
2815 "the people, but rule means something more than mere elections. In our "
2816 "tradition, it also means control through reasoned discourse. This was the "
2817 "idea that captured the imagination of Alexis de Tocqueville, the "
2818 "nineteenth-century French lawyer who wrote the most important account of "
2819 "early \"Democracy in America.\" It wasn't popular elections that fascinated "
2820 "him—it was the jury, an institution that gave ordinary people the "
2821 "right to choose life or death for other citizens. And most fascinating for "
2822 "him was that the jury didn't just vote about the outcome they would "
2823 "impose. They deliberated. Members argued about the \"right\" result; they "
2824 "tried to persuade each other of the \"right\" result, and in criminal cases "
2825 "at least, they had to agree upon a unanimous result for the process to come "
2826 "to an end.<placeholder type=\"footnote\" id=\"0\"/>"
2830 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2831 #: freeculture.xml:2213
2833 "Bruce Ackerman and James Fishkin, \"Deliberation Day,\" Journal of Political "
2834 "Philosophy 10 (2) (2002): 129."
2837 #. type: Content of: <book><chapter><sect1><para>
2838 #: freeculture.xml:2209
2840 "Yet even this institution flags in American life today. And in its place, "
2841 "there is no systematic effort to enable citizen deliberation. Some are "
2842 "pushing to create just such an institution.<placeholder type=\"footnote\" "
2843 "id=\"0\"/> And in some towns in New England, something close to deliberation "
2844 "remains. But for most of us for most of the time, there is no time or place "
2845 "for \"democratic deliberation\" to occur."
2849 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2850 #: freeculture.xml:2228
2852 "Cass Sunstein, Republic.com (Princeton: Princeton University Press, 2001), "
2853 "65–80, 175, 182, 183, 192."
2856 #. type: Content of: <book><chapter><sect1><para>
2857 #: freeculture.xml:2221
2859 "More bizarrely, there is generally not even permission for it to occur. We, "
2860 "the most powerful democracy in the world, have developed a strong norm "
2861 "against talking about politics. It's fine to talk about politics with people "
2862 "you agree with. But it is rude to argue about politics with people you "
2863 "disagree with. Political discourse becomes isolated, and isolated discourse "
2864 "becomes more extreme.<placeholder type=\"footnote\" id=\"0\"/> We say what "
2865 "our friends want to hear, and hear very little beyond what our friends say."
2869 #. type: Content of: <book><chapter><sect1><para>
2870 #: freeculture.xml:2234
2872 "Enter the blog. The blog's very architecture solves one part of this "
2873 "problem. People post when they want to post, and people read when they want "
2874 "to read. The most difficult time is synchronous time. Technologies that "
2875 "enable asynchronous communication, such as e-mail, increase the opportunity "
2876 "for communication. Blogs allow for public discourse without the public ever "
2877 "needing to gather in a single public place."
2880 #. type: Content of: <book><chapter><sect1><para>
2881 #: freeculture.xml:2245
2883 "But beyond architecture, blogs also have solved the problem of "
2884 "norms. There's no norm (yet) in blog space not to talk about politics. "
2885 "Indeed, the space is filled with political speech, on both the right and the "
2886 "left. Some of the most popular sites are conservative or libertarian, but "
2887 "there are many of all political stripes. And even blogs that are not "
2888 "political cover political issues when the occasion merits."
2891 #. type: Content of: <book><chapter><sect1><para>
2892 #: freeculture.xml:2253
2894 "The significance of these blogs is tiny now, though not so tiny. The name "
2895 "Howard Dean may well have faded from the 2004 presidential race but for "
2896 "blogs. Yet even if the number of readers is small, the reading is having an "
2901 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2902 #: freeculture.xml:2270
2904 "Noah Shachtman, \"With Incessant Postings, a Pundit Stirs the Pot,\" New "
2905 "York Times, 16 January 2003, G5."
2908 #. type: Content of: <book><chapter><sect1><para>
2909 #: freeculture.xml:2259
2911 "One direct effect is on stories that had a different life cycle in the "
2912 "mainstream media. The Trent Lott affair is an example. When Lott "
2913 "\"misspoke\" at a party for Senator Strom Thurmond, essentially praising "
2914 "Thurmond's segregationist policies, he calculated correctly that this story "
2915 "would disappear from the mainstream press within forty-eight hours. It "
2916 "did. But he didn't calculate its life cycle in blog space. The bloggers kept "
2917 "researching the story. Over time, more and more instances of the same "
2918 "\"misspeaking\" emerged. Finally, the story broke back into the mainstream "
2919 "press. In the end, Lott was forced to resign as senate majority "
2920 "leader.<placeholder type=\"footnote\" id=\"0\"/>"
2923 #. type: Content of: <book><chapter><sect1><para>
2924 #: freeculture.xml:2275
2926 "This different cycle is possible because the same commercial pressures don't "
2927 "exist with blogs as with other ventures. Television and newspapers are "
2928 "commercial entities. They must work to keep attention. If they lose "
2929 "readers, they lose revenue. Like sharks, they must move on."
2932 #. type: Content of: <book><chapter><sect1><para>
2933 #: freeculture.xml:2282
2935 "But bloggers don't have a similar constraint. They can obsess, they can "
2936 "focus, they can get serious. If a particular blogger writes a particularly "
2937 "interesting story, more and more people link to that story. And as the "
2938 "number of links to a particular story increases, it rises in the ranks of "
2939 "stories. People read what is popular; what is popular has been selected by a "
2940 "very democratic process of peer-generated rankings."
2944 #. type: Content of: <book><chapter><sect1><para>
2945 #: freeculture.xml:2291
2947 "There's a second way, as well, in which blogs have a different cycle from "
2948 "the mainstream press. As Dave Winer, one of the fathers of this movement and "
2949 "a software author for many decades, told me, another difference is the "
2950 "absence of a financial \"conflict of interest.\" \"I think you have to take "
2951 "the conflict of interest\" out of journalism, Winer told me. \"An amateur "
2952 "journalist simply doesn't have a conflict of interest, or the conflict of "
2953 "interest is so easily disclosed that you know you can sort of get it out of "
2957 #. type: Content of: <book><chapter><sect1><para><footnote><para><indexterm><primary>
2958 #: freeculture.xml:2301 freeculture.xml:2354
2963 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2964 #: freeculture.xml:2309
2965 msgid "Telephone interview with David Winer, 16 April 2003."
2968 #. type: Content of: <book><chapter><sect1><para>
2969 #: freeculture.xml:2303
2971 "These conflicts become more important as media becomes more concentrated "
2972 "(more on this below). A concentrated media can hide more from the public "
2973 "than an unconcentrated media can—as CNN admitted it did after the Iraq "
2974 "war because it was afraid of the consequences to its own "
2975 "employees.<placeholder type=\"footnote\" id=\"0\"/> It also needs to sustain "
2976 "a more coherent account. (In the middle of the Iraq war, I read a post on "
2977 "the Internet from someone who was at that time listening to a satellite "
2978 "uplink with a reporter in Iraq. The New York headquarters was telling the "
2979 "reporter over and over that her account of the war was too bleak: She needed "
2980 "to offer a more optimistic story. When she told New York that wasn't "
2981 "warranted, they told her that they were writing \"the story.\")"
2985 #. type: Content of: <book><chapter><sect1><para><footnote><para>
2986 #: freeculture.xml:2327
2988 "John Schwartz, \"Loss of the Shuttle: The Internet; A Wealth of Information "
2989 "Online,\" New York Times, 2 February 2003, A28; Staci D. Kramer, \"Shuttle "
2990 "Disaster Coverage Mixed, but Strong Overall,\" Online Journalism Review, 2 "
2991 "February 2003, available at <ulink "
2992 "url=\"http://free-culture.cc/notes/\">link #10</ulink>."
2995 #. type: Content of: <book><chapter><sect1><para>
2996 #: freeculture.xml:2319
2998 "Blog space gives amateurs a way to enter the debate—\"amateur\" not in "
2999 "the sense of inexperienced, but in the sense of an Olympic athlete, meaning "
3000 "not paid by anyone to give their reports. It allows for a much broader range "
3001 "of input into a story, as reporting on the Columbia disaster revealed, when "
3002 "hundreds from across the southwest United States turned to the Internet to "
3003 "retell what they had seen.<placeholder type=\"footnote\" id=\"0\"/> And it "
3004 "drives readers to read across the range of accounts and \"triangulate,\" as "
3005 "Winer puts it, the truth. Blogs, Winer says, are \"communicating directly "
3006 "with our constituency, and the middle man is out of it\"—with all the "
3007 "benefits, and costs, that might entail."
3010 #. type: Content of: <book><chapter><sect1><para><footnote><para>
3011 #: freeculture.xml:2346
3013 "See Michael Falcone, \"Does an Editor's Pencil Ruin a Web Log?\" New York "
3014 "Times, 29 September 2003, C4. (\"Not all news organizations have been as "
3015 "accepting of employees who blog. Kevin Sites, a CNN correspondent in Iraq "
3016 "who started a blog about his reporting of the war on March 9, stopped "
3017 "posting 12 days later at his bosses' request. Last year Steve Olafson, a "
3018 "Houston Chronicle reporter, was fired for keeping a personal Web log, "
3019 "published under a pseudonym, that dealt with some of the issues and people "
3020 "he was covering.\") <placeholder type=\"indexterm\" id=\"0\"/>"
3024 #. type: Content of: <book><chapter><sect1><para>
3025 #: freeculture.xml:2339
3027 "Winer is optimistic about the future of journalism infected with "
3028 "blogs. \"It's going to become an essential skill,\" Winer predicts, for "
3029 "public figures and increasingly for private figures as well. It's not clear "
3030 "that \"journalism\" is happy about this—some journalists have been "
3031 "told to curtail their blogging.<placeholder type=\"footnote\" id=\"0\"/> But "
3032 "it is clear that we are still in transition. \"A lot of what we are doing "
3033 "now is warm-up exercises,\" Winer told me. There is a lot that must mature "
3034 "before this space has its mature effect. And as the inclusion of content in "
3035 "this space is the least infringing use of the Internet (meaning infringing "
3036 "on copyright), Winer said, \"we will be the last thing that gets shut "
3040 #. type: Content of: <book><chapter><sect1><para>
3041 #: freeculture.xml:2366
3043 "This speech affects democracy. Winer thinks that happens because \"you don't "
3044 "have to work for somebody who controls, [for] a gatekeeper.\" That is "
3045 "true. But it affects democracy in another way as well. As more and more "
3046 "citizens express what they think, and defend it in writing, that will change "
3047 "the way people understand public issues. It is easy to be wrong and "
3048 "misguided in your head. It is harder when the product of your mind can be "
3049 "criticized by others. Of course, it is a rare human who admits that he has "
3050 "been persuaded that he is wrong. But it is even rarer for a human to ignore "
3051 "when he has been proven wrong. The writing of ideas, arguments, and "
3052 "criticism improves democracy. Today there are probably a couple of million "
3053 "blogs where such writing happens. When there are ten million, there will be "
3054 "something extraordinary to report."
3057 #. type: Content of: <book><chapter><sect1><para>
3058 #: freeculture.xml:2381
3060 "John Seely Brown is the chief scientist of the Xerox Corporation. His work, "
3061 "as his Web site describes it, is \"human learning and . . . the creation of "
3062 "knowledge ecologies for creating . . . innovation.\""
3065 #. type: Content of: <book><chapter><sect1><para>
3066 #: freeculture.xml:2386
3068 "Brown thus looks at these technologies of digital creativity a bit "
3069 "differently from the perspectives I've sketched so far. I'm sure he would be "
3070 "excited about any technology that might improve democracy. But his real "
3071 "excitement comes from how these technologies affect learning."
3075 #. type: Content of: <book><chapter><sect1><para>
3076 #: freeculture.xml:2393
3078 "As Brown believes, we learn by tinkering. When \"a lot of us grew up,\" he "
3079 "explains, that tinkering was done \"on motorcycle engines, lawnmower "
3080 "engines, automobiles, radios, and so on.\" But digital technologies enable a "
3081 "different kind of tinkering—with abstract ideas though in concrete "
3082 "form. The kids at Just Think! not only think about how a commercial portrays "
3083 "a politician; using digital technology, they can take the commercial apart "
3084 "and manipulate it, tinker with it to see how it does what it does. Digital "
3085 "technologies launch a kind of bricolage, or \"free collage,\" as Brown calls "
3086 "it. Many get to add to or transform the tinkering of many others."
3089 #. type: Content of: <book><chapter><sect1><para>
3090 #: freeculture.xml:2406
3092 "The best large-scale example of this kind of tinkering so far is free "
3093 "software or open-source software (FS/OSS). FS/OSS is software whose source "
3094 "code is shared. Anyone can download the technology that makes a FS/OSS "
3095 "program run. And anyone eager to learn how a particular bit of FS/OSS "
3096 "technology works can tinker with the code."
3099 #. type: Content of: <book><chapter><sect1><para>
3100 #: freeculture.xml:2413
3102 "This opportunity creates a \"completely new kind of learning platform,\" as "
3103 "Brown describes. \"As soon as you start doing that, you . . . unleash a "
3104 "free collage on the community, so that other people can start looking at "
3105 "your code, tinkering with it, trying it out, seeing if they can improve "
3106 "it.\" Each effort is a kind of apprenticeship. \"Open source becomes a major "
3107 "apprenticeship platform.\""
3110 #. type: Content of: <book><chapter><sect1><para>
3111 #: freeculture.xml:2421
3113 "In this process, \"the concrete things you tinker with are abstract. They "
3114 "are code.\" Kids are \"shifting to the ability to tinker in the abstract, "
3115 "and this tinkering is no longer an isolated activity that you're doing in "
3116 "your garage. You are tinkering with a community platform. . . . You are "
3117 "tinkering with other people's stuff. The more you tinker the more you "
3118 "improve.\" The more you improve, the more you learn."
3121 #. type: Content of: <book><chapter><sect1><para>
3122 #: freeculture.xml:2430
3124 "This same thing happens with content, too. And it happens in the same "
3125 "collaborative way when that content is part of the Web. As Brown puts it, "
3126 "\"the Web [is] the first medium that truly honors multiple forms of "
3127 "intelligence.\" Earlier technologies, such as the typewriter or word "
3128 "processors, helped amplify text. But the Web amplifies much more than "
3129 "text. \"The Web . . . says if you are musical, if you are artistic, if you "
3130 "are visual, if you are interested in film . . . [then] there is a lot you "
3131 "can start to do on this medium. [It] can now amplify and honor these "
3132 "multiple forms of intelligence.\""
3136 #. type: Content of: <book><chapter><sect1><para>
3137 #: freeculture.xml:2442
3139 "Brown is talking about what Elizabeth Daley, Stephanie Barish, and Just "
3140 "Think! teach: that this tinkering with culture teaches as well as "
3141 "creates. It develops talents differently, and it builds a different kind of "
3145 #. type: Content of: <book><chapter><sect1><para>
3146 #: freeculture.xml:2450
3148 "Yet the freedom to tinker with these objects is not guaranteed. Indeed, as "
3149 "we'll see through the course of this book, that freedom is increasingly "
3150 "highly contested. While there's no doubt that your father had the right to "
3151 "tinker with the car engine, there's great doubt that your child will have "
3152 "the right to tinker with the images she finds all around. The law and, "
3153 "increasingly, technology interfere with a freedom that technology, and "
3154 "curiosity, would otherwise ensure."
3158 #. type: Content of: <book><chapter><sect1><para><footnote><para>
3159 #: freeculture.xml:2465
3161 "See, for example, Edward Felten and Andrew Appel, \"Technological Access "
3162 "Control Interferes with Noninfringing Scholarship,\" Communications of the "
3163 "Association for Computer Machinery 43 (2000): 9."
3166 #. type: Content of: <book><chapter><sect1><para>
3167 #: freeculture.xml:2459
3169 "These restrictions have become the focus of researchers and scholars. "
3170 "Professor Ed Felten of Princeton (whom we'll see more of in chapter 10) has "
3171 "developed a powerful argument in favor of the \"right to tinker\" as it "
3172 "applies to computer science and to knowledge in general.<placeholder "
3173 "type=\"footnote\" id=\"0\"/> But Brown's concern is earlier, or younger, or "
3174 "more fundamental. It is about the learning that kids can do, or can't do, "
3175 "because of the law."
3178 #. type: Content of: <book><chapter><sect1><para>
3179 #: freeculture.xml:2473
3181 "\"This is where education in the twenty-first century is going,\" Brown "
3182 "explains. We need to \"understand how kids who grow up digital think and "
3186 #. type: Content of: <book><chapter><sect1><para>
3187 #: freeculture.xml:2478
3189 "\"Yet,\" as Brown continued, and as the balance of this book will evince, "
3190 "\"we are building a legal system that completely suppresses the natural "
3191 "tendencies of today's digital kids. . . . We're building an architecture "
3192 "that unleashes 60 percent of the brain [and] a legal system that closes down "
3193 "that part of the brain.\""
3196 #. type: Content of: <book><chapter><sect1><para>
3197 #: freeculture.xml:2485
3199 "We're building a technology that takes the magic of Kodak, mixes moving "
3200 "images and sound, and adds a space for commentary and an opportunity to "
3201 "spread that creativity everywhere. But we're building the law to close down "
3205 #. type: Content of: <book><chapter><sect1><para>
3206 #: freeculture.xml:2491
3208 "\"No way to run a culture,\" as Brewster Kahle, whom we'll meet in chapter "
3209 "9, quipped to me in a rare moment of despondence."
3212 #. type: Content of: <book><chapter><sect1><title>
3213 #: freeculture.xml:2497
3214 msgid "CHAPTER THREE: Catalogs"
3217 #. type: Content of: <book><chapter><sect1><para>
3218 #: freeculture.xml:2499
3220 "In the fall of 2002, Jesse Jordan of Oceanside, New York, enrolled as a "
3221 "freshman at Rensselaer Polytechnic Institute, in Troy, New York. His major "
3222 "at RPI was information technology. Though he is not a programmer, in October "
3223 "Jesse decided to begin to tinker with search engine technology that was "
3224 "available on the RPI network."
3227 #. type: Content of: <book><chapter><sect1><para>
3228 #: freeculture.xml:2506
3230 "RPI is one of America's foremost technological research institutions. It "
3231 "offers degrees in fields ranging from architecture and engineering to "
3232 "information sciences. More than 65 percent of its five thousand "
3233 "undergraduates finished in the top 10 percent of their high school "
3234 "class. The school is thus a perfect mix of talent and experience to imagine "
3235 "and then build, a generation for the network age."
3238 #. type: Content of: <book><chapter><sect1><para>
3239 #: freeculture.xml:2514
3241 "RPI's computer network links students, faculty, and administration to one "
3242 "another. It also links RPI to the Internet. Not everything available on the "
3243 "RPI network is available on the Internet. But the network is designed to "
3244 "enable students to get access to the Internet, as well as more intimate "
3245 "access to other members of the RPI community."
3249 #. type: Content of: <book><chapter><sect1><para>
3250 #: freeculture.xml:2521
3252 "Search engines are a measure of a network's intimacy. Google brought the "
3253 "Internet much closer to all of us by fantastically improving the quality of "
3254 "search on the network. Specialty search engines can do this even better. The "
3255 "idea of \"intranet\" search engines, search engines that search within the "
3256 "network of a particular institution, is to provide users of that institution "
3257 "with better access to material from that institution. Businesses do this "
3258 "all the time, enabling employees to have access to material that people "
3259 "outside the business can't get. Universities do it as well."
3262 #. type: Content of: <book><chapter><sect1><para>
3263 #: freeculture.xml:2533
3265 "These engines are enabled by the network technology itself. Microsoft, for "
3266 "example, has a network file system that makes it very easy for search "
3267 "engines tuned to that network to query the system for information about the "
3268 "publicly (within that network) available content. Jesse's search engine was "
3269 "built to take advantage of this technology. It used Microsoft's network file "
3270 "system to build an index of all the files available within the RPI network."
3273 #. type: Content of: <book><chapter><sect1><para>
3274 #: freeculture.xml:2542
3276 "Jesse's wasn't the first search engine built for the RPI network. Indeed, "
3277 "his engine was a simple modification of engines that others had built. His "
3278 "single most important improvement over those engines was to fix a bug within "
3279 "the Microsoft file-sharing system that could cause a user's computer to "
3280 "crash. With the engines that existed before, if you tried to access a file "
3281 "through a Windows browser that was on a computer that was off-line, your "
3282 "computer could crash. Jesse modified the system a bit to fix that problem, "
3283 "by adding a button that a user could click to see if the machine holding the "
3284 "file was still on-line."
3287 #. type: Content of: <book><chapter><sect1><para>
3288 #: freeculture.xml:2554
3290 "Jesse's engine went on-line in late October. Over the following six months, "
3291 "he continued to tweak it to improve its functionality. By March, the system "
3292 "was functioning quite well. Jesse had more than one million files in his "
3293 "directory, including every type of content that might be on users' "
3298 #. type: Content of: <book><chapter><sect1><para>
3299 #: freeculture.xml:2561
3301 "Thus the index his search engine produced included pictures, which students "
3302 "could use to put on their own Web sites; copies of notes or research; copies "
3303 "of information pamphlets; movie clips that students might have created; "
3304 "university brochures—basically anything that users of the RPI network "
3305 "made available in a public folder of their computer."
3308 #. type: Content of: <book><chapter><sect1><para>
3309 #: freeculture.xml:2570
3311 "But the index also included music files. In fact, one quarter of the files "
3312 "that Jesse's search engine listed were music files. But that means, of "
3313 "course, that three quarters were not, and—so that this point is "
3314 "absolutely clear—Jesse did nothing to induce people to put music files "
3315 "in their public folders. He did nothing to target the search engine to these "
3316 "files. He was a kid tinkering with a Google-like technology at a university "
3317 "where he was studying information science, and hence, tinkering was the "
3318 "aim. Unlike Google, or Microsoft, for that matter, he made no money from "
3319 "this tinkering; he was not connected to any business that would make any "
3320 "money from this experiment. He was a kid tinkering with technology in an "
3321 "environment where tinkering with technology was precisely what he was "
3325 #. type: Content of: <book><chapter><sect1><para>
3326 #: freeculture.xml:2585
3328 "On April 3, 2003, Jesse was contacted by the dean of students at RPI. The "
3329 "dean informed Jesse that the Recording Industry Association of America, the "
3330 "RIAA, would be filing a lawsuit against him and three other students whom he "
3331 "didn't even know, two of them at other universities. A few hours later, "
3332 "Jesse was served with papers from the suit. As he read these papers and "
3333 "watched the news reports about them, he was increasingly astonished."
3336 #. type: Content of: <book><chapter><sect1><para>
3337 #: freeculture.xml:2594
3339 "\"It was absurd,\" he told me. \"I don't think I did anything wrong. . . . "
3340 "I don't think there's anything wrong with the search engine that I ran or "
3341 ". . . what I had done to it. I mean, I hadn't modified it in any way that "
3342 "promoted or enhanced the work of pirates. I just modified the search engine "
3343 "in a way that would make it easier to use\"—again, a search engine, "
3344 "which Jesse had not himself built, using the Windows filesharing system, "
3345 "which Jesse had not himself built, to enable members of the RPI community to "
3346 "get access to content, which Jesse had not himself created or posted, and "
3347 "the vast majority of which had nothing to do with music."
3351 #. type: Content of: <book><chapter><sect1><para>
3352 #: freeculture.xml:2606
3354 "But the RIAA branded Jesse a pirate. They claimed he operated a network and "
3355 "had therefore \"willfully\" violated copyright laws. They demanded that he "
3356 "pay them the damages for his wrong. For cases of \"willful infringement,\" "
3357 "the Copyright Act specifies something lawyers call \"statutory damages.\" "
3358 "These damages permit a copyright owner to claim $150,000 per "
3359 "infringement. As the RIAA alleged more than one hundred specific copyright "
3360 "infringements, they therefore demanded that Jesse pay them at least "
3365 #. type: Content of: <book><chapter><sect1><para><footnote><para>
3366 #: freeculture.xml:2626
3368 "Tim Goral, \"Recording Industry Goes After Campus P-2-P Networks: Suit "
3369 "Alleges $97.8 Billion in Damages,\" Professional Media Group LCC 6 (2003): "
3370 "5, available at 2003 WL 55179443."
3373 #. type: Content of: <book><chapter><sect1><para>
3374 #: freeculture.xml:2617
3376 "Similar lawsuits were brought against three other students: one other "
3377 "student at RPI, one at Michigan Technical University, and one at "
3378 "Princeton. Their situations were similar to Jesse's. Though each case was "
3379 "different in detail, the bottom line in each was exactly the same: huge "
3380 "demands for \"damages\" that the RIAA claimed it was entitled to. If you "
3381 "added up the claims, these four lawsuits were asking courts in the United "
3382 "States to award the plaintiffs close to $100 billion—six times the "
3383 "total profit of the film industry in 2001.<placeholder type=\"footnote\" "
3387 #. type: Content of: <book><chapter><sect1><para>
3388 #: freeculture.xml:2632
3390 "Jesse called his parents. They were supportive but a bit frightened. An "
3391 "uncle was a lawyer. He began negotiations with the RIAA. They demanded to "
3392 "know how much money Jesse had. Jesse had saved $12,000 from summer jobs and "
3393 "other employment. They demanded $12,000 to dismiss the case."
3396 #. type: Content of: <book><chapter><sect1><para>
3397 #: freeculture.xml:2639
3399 "The RIAA wanted Jesse to admit to doing something wrong. He refused. They "
3400 "wanted him to agree to an injunction that would essentially make it "
3401 "impossible for him to work in many fields of technology for the rest of his "
3402 "life. He refused. They made him understand that this process of being sued "
3403 "was not going to be pleasant. (As Jesse's father recounted to me, the chief "
3404 "lawyer on the case, Matt Oppenheimer, told Jesse, \"You don't want to pay "
3405 "another visit to a dentist like me.\") And throughout, the RIAA insisted it "
3406 "would not settle the case until it took every penny Jesse had saved."
3410 #. type: Content of: <book><chapter><sect1><para>
3411 #: freeculture.xml:2650
3413 "Jesse's family was outraged at these claims. They wanted to fight. But "
3414 "Jesse's uncle worked to educate the family about the nature of the American "
3415 "legal system. Jesse could fight the RIAA. He might even win. But the cost of "
3416 "fighting a lawsuit like this, Jesse was told, would be at least $250,000. If "
3417 "he won, he would not recover that money. If he won, he would have a piece of "
3418 "paper saying he had won, and a piece of paper saying he and his family were "
3422 #. type: Content of: <book><chapter><sect1><para>
3423 #: freeculture.xml:2660
3425 "So Jesse faced a mafia-like choice: $250,000 and a chance at winning, or "
3426 "$12,000 and a settlement."
3430 #. type: Content of: <book><chapter><sect1><para><footnote><para>
3431 #: freeculture.xml:2672
3433 "Occupational Employment Survey, U.S. Dept. of Labor (2001) "
3434 "(27–2042—Musicians and Singers). See also National Endowment for "
3435 "the Arts, More Than One in a Blue Moon (2000)."
3439 #. type: Content of: <book><chapter><sect1><para><footnote><para>
3440 #: freeculture.xml:2680
3442 "Douglas Lichtman makes a related point in \"KaZaA and Punishment,\" Wall "
3443 "Street Journal, 10 September 2003, A24."
3446 #. type: Content of: <book><chapter><sect1><para>
3447 #: freeculture.xml:2664
3449 "The recording industry insists this is a matter of law and morality. Let's "
3450 "put the law aside for a moment and think about the morality. Where is the "
3451 "morality in a lawsuit like this? What is the virtue in scapegoatism? The "
3452 "RIAA is an extraordinarily powerful lobby. The president of the RIAA is "
3453 "reported to make more than $1 million a year. Artists, on the other hand, "
3454 "are not well paid. The average recording artist makes $45,900.<placeholder "
3455 "type=\"footnote\" id=\"0\"/> There are plenty of ways for the RIAA to affect "
3456 "and direct policy. So where is the morality in taking money from a student "
3457 "for running a search engine?<placeholder type=\"footnote\" id=\"1\"/>"
3460 #. type: Content of: <book><chapter><sect1><para>
3461 #: freeculture.xml:2685
3463 "On June 23, Jesse wired his savings to the lawyer working for the RIAA. The "
3464 "case against him was then dismissed. And with this, this kid who had "
3465 "tinkered a computer into a $15 million lawsuit became an activist:"
3468 #. type: Content of: <book><chapter><sect1><blockquote><para>
3469 #: freeculture.xml:2692
3471 "I was definitely not an activist [before]. I never really meant to be an "
3472 "activist. . . . [But] I've been pushed into this. In no way did I ever "
3473 "foresee anything like this, but I think it's just completely absurd what the "
3477 #. type: Content of: <book><chapter><sect1><para>
3478 #: freeculture.xml:2699
3480 "Jesse's parents betray a certain pride in their reluctant activist. As his "
3481 "father told me, Jesse \"considers himself very conservative, and so do "
3482 "I. . . . He's not a tree hugger. . . . I think it's bizarre that they would "
3483 "pick on him. But he wants to let people know that they're sending the wrong "
3484 "message. And he wants to correct the record.\""
3487 #. type: Content of: <book><chapter><sect1><title>
3488 #: freeculture.xml:2708
3489 msgid "CHAPTER FOUR: \"Pirates\""
3492 #. type: Content of: <book><chapter><sect1><para>
3493 #: freeculture.xml:2710
3495 "If \"piracy\" means using the creative property of others without their "
3496 "permission—if \"if value, then right\" is true—then the history "
3497 "of the content industry is a history of piracy. Every important sector of "
3498 "\"big media\" today—film, records, radio, and cable TV—was born "
3499 "of a kind of piracy so defined. The consistent story is how last "
3500 "generation's pirates join this generation's country club—until now."
3503 #. type: Content of: <book><chapter><sect1><sect2><title>
3504 #: freeculture.xml:2718
3509 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3510 #: freeculture.xml:2722
3512 "I am grateful to Peter DiMauro for pointing me to this extraordinary "
3513 "history. See also Siva Vaidhyanathan, Copyrights and Copywrongs, "
3514 "87–93, which details Edison's \"adventures\" with copyright and "
3519 #. type: Content of: <book><chapter><sect1><sect2><para>
3520 #: freeculture.xml:2720
3522 "The film industry of Hollywood was built by fleeing pirates.<placeholder "
3523 "type=\"footnote\" id=\"0\"/> Creators and directors migrated from the East "
3524 "Coast to California in the early twentieth century in part to escape "
3525 "controls that patents granted the inventor of filmmaking, Thomas "
3526 "Edison. These controls were exercised through a monopoly \"trust,\" the "
3527 "Motion Pictures Patents Company, and were based on Thomas Edison's creative "
3528 "property—patents. Edison formed the MPPC to exercise the rights this "
3529 "creative property gave him, and the MPPC was serious about the control it "
3533 #. type: Content of: <book><chapter><sect1><sect2><para>
3534 #: freeculture.xml:2737
3535 msgid "As one commentator tells one part of the story,"
3538 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
3539 #: freeculture.xml:2741
3541 "A January 1909 deadline was set for all companies to comply with the "
3542 "license. By February, unlicensed outlaws, who referred to themselves as "
3543 "independents protested the trust and carried on business without submitting "
3544 "to the Edison monopoly. In the summer of 1909 the independent movement was "
3545 "in full-swing, with producers and theater owners using illegal equipment and "
3546 "imported film stock to create their own underground market."
3550 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
3551 #: freeculture.xml:2761
3553 "J. A. Aberdeen, Hollywood Renegades: The Society of Independent Motion "
3554 "Picture Producers (Cobblestone Entertainment, 2000) and expanded texts "
3555 "posted at \"The Edison Movie Monopoly: The Motion Picture Patents Company "
3556 "vs. the Independent Outlaws,\" available at <ulink "
3557 "url=\"http://free-culture.cc/notes/\">link #11</ulink>. For a discussion of "
3558 "the economic motive behind both these limits and the limits imposed by "
3559 "Victor on phonographs, see Randal C. Picker, \"From Edison to the Broadcast "
3560 "Flag: Mechanisms of Consent and Refusal and the Propertization of "
3561 "Copyright\" (September 2002), University of Chicago Law School, James "
3562 "M. Olin Program in Law and Economics, Working Paper No. 159."
3565 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><indexterm><primary>
3566 #: freeculture.xml:2772
3567 msgid "General Film Company"
3570 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
3571 #: freeculture.xml:2773 freeculture.xml:3016 freeculture.xml:4109 freeculture.xml:9449
3572 msgid "Picker, Randal C."
3575 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
3576 #: freeculture.xml:2750
3578 "With the country experiencing a tremendous expansion in the number of "
3579 "nickelodeons, the Patents Company reacted to the independent movement by "
3580 "forming a strong-arm subsidiary known as the General Film Company to block "
3581 "the entry of non-licensed independents. With coercive tactics that have "
3582 "become legendary, General Film confiscated unlicensed equipment, "
3583 "discontinued product supply to theaters which showed unlicensed films, and "
3584 "effectively monopolized distribution with the acquisition of all U.S. film "
3585 "exchanges, except for the one owned by the independent William Fox who "
3586 "defied the Trust even after his license was revoked.<placeholder "
3587 "type=\"footnote\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/> "
3588 "<placeholder type=\"indexterm\" id=\"2\"/>"
3592 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3593 #: freeculture.xml:2783
3595 "Marc Wanamaker, \"The First Studios,\" The Silents Majority, archived at "
3596 "<ulink url=\"http://free-culture.cc/notes/\">link #12</ulink>."
3599 #. type: Content of: <book><chapter><sect1><sect2><para>
3600 #: freeculture.xml:2777
3602 "The Napsters of those days, the \"independents,\" were companies like "
3603 "Fox. And no less than today, these independents were vigorously resisted. "
3604 "\"Shooting was disrupted by machinery stolen, and `accidents' resulting in "
3605 "loss of negatives, equipment, buildings and sometimes life and limb "
3606 "frequently occurred.\"<placeholder type=\"footnote\" id=\"0\"/> That led the "
3607 "independents to flee the East Coast. California was remote enough from "
3608 "Edison's reach that filmmakers there could pirate his inventions without "
3609 "fear of the law. And the leaders of Hollywood filmmaking, Fox most "
3610 "prominently, did just that."
3614 #. type: Content of: <book><chapter><sect1><sect2><para>
3615 #: freeculture.xml:2793
3617 "Of course, California grew quickly, and the effective enforcement of federal "
3618 "law eventually spread west. But because patents grant the patent holder a "
3619 "truly \"limited\" monopoly (just seventeen years at that time), by the time "
3620 "enough federal marshals appeared, the patents had expired. A new industry "
3621 "had been born, in part from the piracy of Edison's creative property."
3624 #. type: Content of: <book><chapter><sect1><sect2><title>
3625 #: freeculture.xml:2804
3626 msgid "Recorded Music"
3629 #. type: Content of: <book><chapter><sect1><sect2><para>
3630 #: freeculture.xml:2806
3632 "The record industry was born of another kind of piracy, though to see how "
3633 "requires a bit of detail about the way the law regulates music."
3636 #. type: Content of: <book><chapter><sect1><sect2><para>
3637 #: freeculture.xml:2810
3639 "At the time that Edison and Henri Fourneaux invented machines for "
3640 "reproducing music (Edison the phonograph, Fourneaux the player piano), the "
3641 "law gave composers the exclusive right to control copies of their music and "
3642 "the exclusive right to control public performances of their music. In other "
3643 "words, in 1900, if I wanted a copy of Phil Russel's 1899 hit \"Happy Mose,\" "
3644 "the law said I would have to pay for the right to get a copy of the musical "
3645 "score, and I would also have to pay for the right to perform it publicly."
3648 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
3649 #: freeculture.xml:2819 freeculture.xml:2961
3653 #. type: Content of: <book><chapter><sect1><sect2><para>
3654 #: freeculture.xml:2821
3656 "But what if I wanted to record \"Happy Mose,\" using Edison's phonograph or "
3657 "Fourneaux's player piano? Here the law stumbled. It was clear enough that I "
3658 "would have to buy any copy of the musical score that I performed in making "
3659 "this recording. And it was clear enough that I would have to pay for any "
3660 "public performance of the work I was recording. But it wasn't totally clear "
3661 "that I would have to pay for a \"public performance\" if I recorded the song "
3662 "in my own house (even today, you don't owe the Beatles anything if you sing "
3663 "their songs in the shower), or if I recorded the song from memory (copies in "
3664 "your brain are not—yet— regulated by copyright law). So if I "
3665 "simply sang the song into a recording device in the privacy of my own home, "
3666 "it wasn't clear that I owed the composer anything. And more importantly, it "
3667 "wasn't clear whether I owed the composer anything if I then made copies of "
3668 "those recordings. Because of this gap in the law, then, I could effectively "
3669 "pirate someone else's song without paying its composer anything."
3673 #. type: Content of: <book><chapter><sect1><sect2><para>
3674 #: freeculture.xml:2839
3676 "The composers (and publishers) were none too happy about this capacity to "
3677 "pirate. As South Dakota senator Alfred Kittredge put it,"
3681 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
3682 #: freeculture.xml:2853
3684 "To Amend and Consolidate the Acts Respecting Copyright: Hearings on S. 6330 "
3685 "and H.R. 19853 Before the ( Joint) Committees on Patents, 59th Cong. 59, 1st "
3686 "sess. (1906) (statement of Senator Alfred B. Kittredge, of South Dakota, "
3687 "chairman), reprinted in Legislative History of the Copyright Act, E. Fulton "
3688 "Brylawski and Abe Goldman, eds. (South Hackensack, N.J.: Rothman Reprints, "
3692 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
3693 #: freeculture.xml:2846
3695 "Imagine the injustice of the thing. A composer writes a song or an opera. A "
3696 "publisher buys at great expense the rights to the same and copyrights "
3697 "it. Along come the phonographic companies and companies who cut music rolls "
3698 "and deliberately steal the work of the brain of the composer and publisher "
3699 "without any regard for [their] rights.<placeholder type=\"footnote\" "
3704 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3705 #: freeculture.xml:2867
3707 "To Amend and Consolidate the Acts Respecting Copyright, 223 (statement of "
3708 "Nathan Burkan, attorney for the Music Publishers Association)."
3712 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3713 #: freeculture.xml:2873
3715 "To Amend and Consolidate the Acts Respecting Copyright, 226 (statement of "
3716 "Nathan Burkan, attorney for the Music Publishers Association)."
3720 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3721 #: freeculture.xml:2880
3723 "To Amend and Consolidate the Acts Respecting Copyright, 23 (statement of "
3724 "John Philip Sousa, composer)."
3727 #. type: Content of: <book><chapter><sect1><sect2><para>
3728 #: freeculture.xml:2863
3730 "The innovators who developed the technology to record other people's works "
3731 "were \"sponging upon the toil, the work, the talent, and genius of American "
3732 "composers,\"<placeholder type=\"footnote\" id=\"0\"/> and the \"music "
3733 "publishing industry\" was thereby \"at the complete mercy of this one "
3734 "pirate.\"<placeholder type=\"footnote\" id=\"1\"/> As John Philip Sousa put "
3735 "it, in as direct a way as possible, \"When they make money out of my pieces, "
3736 "I want a share of it.\"<placeholder type=\"footnote\" id=\"2\"/>"
3740 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3741 #: freeculture.xml:2893
3743 "To Amend and Consolidate the Acts Respecting Copyright, 283–84 "
3744 "(statement of Albert Walker, representative of the Auto-Music Perforating "
3745 "Company of New York)."
3749 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3750 #: freeculture.xml:2904
3752 "To Amend and Consolidate the Acts Respecting Copyright, 376 (prepared "
3753 "memorandum of Philip Mauro, general patent counsel of the American "
3754 "Graphophone Company Association)."
3757 #. type: Content of: <book><chapter><sect1><sect2><para>
3758 #: freeculture.xml:2885
3760 "These arguments have familiar echoes in the wars of our day. So, too, do the "
3761 "arguments on the other side. The innovators who developed the player piano "
3762 "argued that \"it is perfectly demonstrable that the introduction of "
3763 "automatic music players has not deprived any composer of anything he had "
3764 "before their introduction.\" Rather, the machines increased the sales of "
3765 "sheet music.<placeholder type=\"footnote\" id=\"0\"/> In any case, the "
3766 "innovators argued, the job of Congress was \"to consider first the interest "
3767 "of [the public], whom they represent, and whose servants they are.\" \"All "
3768 "talk about `theft,'\" the general counsel of the American Graphophone "
3769 "Company wrote, \"is the merest claptrap, for there exists no property in "
3770 "ideas musical, literary or artistic, except as defined by "
3771 "statute.\"<placeholder type=\"footnote\" id=\"1\"/>"
3775 #. type: Content of: <book><chapter><sect1><sect2><para>
3776 #: freeculture.xml:2910
3778 "The law soon resolved this battle in favor of the composer and the recording "
3779 "artist. Congress amended the law to make sure that composers would be paid "
3780 "for the \"mechanical reproductions\" of their music. But rather than simply "
3781 "granting the composer complete control over the right to make mechanical "
3782 "reproductions, Congress gave recording artists a right to record the music, "
3783 "at a price set by Congress, once the composer allowed it to be recorded "
3784 "once. This is the part of copyright law that makes cover songs "
3785 "possible. Once a composer authorizes a recording of his song, others are "
3786 "free to record the same song, so long as they pay the original composer a "
3787 "fee set by the law."
3790 #. type: Content of: <book><chapter><sect1><sect2><para>
3791 #: freeculture.xml:2924
3793 "American law ordinarily calls this a \"compulsory license,\" but I will "
3794 "refer to it as a \"statutory license.\" A statutory license is a license "
3795 "whose key terms are set by law. After Congress's amendment of the Copyright "
3796 "Act in 1909, record companies were free to distribute copies of recordings "
3797 "so long as they paid the composer (or copyright holder) the fee set by the "
3801 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
3802 #: freeculture.xml:2939 freeculture.xml:13696
3803 msgid "Grisham, John"
3806 #. type: Content of: <book><chapter><sect1><sect2><para>
3807 #: freeculture.xml:2932
3809 "This is an exception within the law of copyright. When John Grisham writes a "
3810 "novel, a publisher is free to publish that novel only if Grisham gives the "
3811 "publisher permission. Grisham, in turn, is free to charge whatever he wants "
3812 "for that permission. The price to publish Grisham is thus set by Grisham, "
3813 "and copyright law ordinarily says you have no permission to use Grisham's "
3814 "work except with permission of Grisham. <placeholder type=\"indexterm\" "
3819 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3820 #: freeculture.xml:2955
3822 "Copyright Law Revision: Hearings on S. 2499, S. 2900, H.R. 243, and "
3823 "H.R. 11794 Before the ( Joint) Committee on Patents, 60th Cong., 1st sess., "
3824 "217 (1908) (statement of Senator Reed Smoot, chairman), reprinted in "
3825 "Legislative History of the 1909 Copyright Act, E. Fulton Brylawski and Abe "
3826 "Goldman, eds. (South Hackensack, N.J.: Rothman Reprints, 1976)."
3829 #. type: Content of: <book><chapter><sect1><sect2><para>
3830 #: freeculture.xml:2942
3832 "But the law governing recordings gives recording artists less. And thus, in "
3833 "effect, the law subsidizes the recording industry through a kind of "
3834 "piracy—by giving recording artists a weaker right than it otherwise "
3835 "gives creative authors. The Beatles have less control over their creative "
3836 "work than Grisham does. And the beneficiaries of this less control are the "
3837 "recording industry and the public. The recording industry gets something of "
3838 "value for less than it otherwise would pay; the public gets access to a much "
3839 "wider range of musical creativity. Indeed, Congress was quite explicit about "
3840 "its reasons for granting this right. Its fear was the monopoly power of "
3841 "rights holders, and that that power would stifle follow-on "
3842 "creativity.<placeholder type=\"footnote\" id=\"0\"/> <placeholder "
3843 "type=\"indexterm\" id=\"1\"/>"
3846 #. type: Content of: <book><chapter><sect1><sect2><para>
3847 #: freeculture.xml:2964
3849 "While the recording industry has been quite coy about this recently, "
3850 "historically it has been quite a supporter of the statutory license for "
3851 "records. As a 1967 report from the House Committee on the Judiciary relates,"
3855 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
3856 #: freeculture.xml:2986
3858 "Copyright Law Revision: Report to Accompany H.R. 2512, House Committee on "
3859 "the Judiciary, 90th Cong., 1st sess., House Document no. 83, (8 March "
3860 "1967). I am grateful to Glenn Brown for drawing my attention to this report."
3863 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
3864 #: freeculture.xml:2971
3866 "the record producers argued vigorously that the compulsory license system "
3867 "must be retained. They asserted that the record industry is a "
3868 "half-billion-dollar business of great economic importance in the United "
3869 "States and throughout the world; records today are the principal means of "
3870 "disseminating music, and this creates special problems, since performers "
3871 "need unhampered access to musical material on nondiscriminatory "
3872 "terms. Historically, the record producers pointed out, there were no "
3873 "recording rights before 1909 and the 1909 statute adopted the compulsory "
3874 "license as a deliberate anti-monopoly condition on the grant of these "
3875 "rights. They argue that the result has been an outpouring of recorded music, "
3876 "with the public being given lower prices, improved quality, and a greater "
3877 "choice.<placeholder type=\"footnote\" id=\"0\"/>"
3880 #. type: Content of: <book><chapter><sect1><sect2><para>
3881 #: freeculture.xml:2993
3883 "By limiting the rights musicians have, by partially pirating their creative "
3884 "work, the record producers, and the public, benefit."
3887 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
3888 #: freeculture.xml:2998 freeculture.xml:4074
3892 #. type: Content of: <book><chapter><sect1><sect2><para>
3893 #: freeculture.xml:3000
3894 msgid "Radio was also born of piracy."
3897 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
3898 #: freeculture.xml:3015
3899 msgid "Hand, Learned"
3902 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
3903 #: freeculture.xml:3006
3905 "See 17 United States Code, sections 106 and 110. At the beginning, record "
3906 "companies printed \"Not Licensed for Radio Broadcast\" and other messages "
3907 "purporting to restrict the ability to play a record on a radio station. "
3908 "Judge Learned Hand rejected the argument that a warning attached to a record "
3909 "might restrict the rights of the radio station. See RCA Manufacturing "
3910 "Co. v. Whiteman, 114 F. 2d 86 (2nd Cir. 1940). See also Randal C. Picker, "
3911 "\"From Edison to the Broadcast Flag: Mechanisms of Consent and Refusal and "
3912 "the Propertization of Copyright,\" University of Chicago Law Review 70 "
3913 "(2003): 281. <placeholder type=\"indexterm\" id=\"0\"/> <placeholder "
3914 "type=\"indexterm\" id=\"1\"/>"
3917 #. type: Content of: <book><chapter><sect1><sect2><para>
3918 #: freeculture.xml:3003
3920 "When a radio station plays a record on the air, that constitutes a \"public "
3921 "performance\" of the composer's work.<placeholder type=\"footnote\" "
3922 "id=\"0\"/> As I described above, the law gives the composer (or copyright "
3923 "holder) an exclusive right to public performances of his work. The radio "
3924 "station thus owes the composer money for that performance."
3928 #. type: Content of: <book><chapter><sect1><sect2><para>
3929 #: freeculture.xml:3023
3931 "But when the radio station plays a record, it is not only performing a copy "
3932 "of the composer's work. The radio station is also performing a copy of the "
3933 "recording artist's work. It's one thing to have \"Happy Birthday\" sung on "
3934 "the radio by the local children's choir; it's quite another to have it sung "
3935 "by the Rolling Stones or Lyle Lovett. The recording artist is adding to the "
3936 "value of the composition performed on the radio station. And if the law "
3937 "were perfectly consistent, the radio station would have to pay the recording "
3938 "artist for his work, just as it pays the composer of the music for his work."
3941 #. type: Content of: <book><chapter><sect1><sect2><para>
3942 #: freeculture.xml:3036
3944 "But it doesn't. Under the law governing radio performances, the radio "
3945 "station does not have to pay the recording artist. The radio station need "
3946 "only pay the composer. The radio station thus gets a bit of something for "
3947 "nothing. It gets to perform the recording artist's work for free, even if it "
3948 "must pay the composer something for the privilege of playing the song."
3951 #. type: Content of: <book><chapter><sect1><sect2><para>
3952 #: freeculture.xml:3044
3954 "This difference can be huge. Imagine you compose a piece of music. Imagine "
3955 "it is your first. You own the exclusive right to authorize public "
3956 "performances of that music. So if Madonna wants to sing your song in public, "
3957 "she has to get your permission."
3960 #. type: Content of: <book><chapter><sect1><sect2><para>
3961 #: freeculture.xml:3050
3963 "Imagine she does sing your song, and imagine she likes it a lot. She then "
3964 "decides to make a recording of your song, and it becomes a top hit. Under "
3965 "our law, every time a radio station plays your song, you get some money. But "
3966 "Madonna gets nothing, save the indirect effect on the sale of her CDs. The "
3967 "public performance of her recording is not a \"protected\" right. The radio "
3968 "station thus gets to pirate the value of Madonna's work without paying her "
3972 #. type: Content of: <book><chapter><sect1><sect2><para>
3973 #: freeculture.xml:3059
3975 "No doubt, one might argue that, on balance, the recording artists "
3976 "benefit. On average, the promotion they get is worth more than the "
3977 "performance rights they give up. Maybe. But even if so, the law ordinarily "
3978 "gives the creator the right to make this choice. By making the choice for "
3979 "him or her, the law gives the radio station the right to take something for "
3983 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
3984 #: freeculture.xml:3068 freeculture.xml:4080
3988 #. type: Content of: <book><chapter><sect1><sect2><para>
3989 #: freeculture.xml:3071
3990 msgid "Cable TV was also born of a kind of piracy."
3994 #. type: Content of: <book><chapter><sect1><sect2><para>
3995 #: freeculture.xml:3074
3997 "When cable entrepreneurs first started wiring communities with cable "
3998 "television in 1948, most refused to pay broadcasters for the content that "
3999 "they echoed to their customers. Even when the cable companies started "
4000 "selling access to television broadcasts, they refused to pay for what they "
4001 "sold. Cable companies were thus Napsterizing broadcasters' content, but more "
4002 "egregiously than anything Napster ever did— Napster never charged for "
4003 "the content it enabled others to give away."
4006 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
4007 #: freeculture.xml:3084
4008 msgid "Anello, Douglas"
4011 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
4012 #: freeculture.xml:3085
4013 msgid "Burdick, Quentin"
4017 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4018 #: freeculture.xml:3091
4020 "Copyright Law Revision—CATV: Hearing on S. 1006 Before the "
4021 "Subcommittee on Patents, Trademarks, and Copyrights of the Senate Committee "
4022 "on the Judiciary, 89th Cong., 2nd sess., 78 (1966) (statement of Rosel "
4023 "H. Hyde, chairman of the Federal Communications Commission)."
4027 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4028 #: freeculture.xml:3102
4030 "Copyright Law Revision—CATV, 116 (statement of Douglas A. Anello, "
4031 "general counsel of the National Association of Broadcasters)."
4034 #. type: Content of: <book><chapter><sect1><sect2><para>
4035 #: freeculture.xml:3087
4037 "Broadcasters and copyright owners were quick to attack this theft. Rosel "
4038 "Hyde, chairman of the FCC, viewed the practice as a kind of \"unfair and "
4039 "potentially destructive competition.\"<placeholder type=\"footnote\" "
4040 "id=\"0\"/> There may have been a \"public interest\" in spreading the reach "
4041 "of cable TV, but as Douglas Anello, general counsel to the National "
4042 "Association of Broadcasters, asked Senator Quentin Burdick during testimony, "
4043 "\"Does public interest dictate that you use somebody else's "
4044 "property?\"<placeholder type=\"footnote\" id=\"1\"/> As another broadcaster "
4049 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
4050 #: freeculture.xml:3113
4052 "Copyright Law Revision—CATV, 126 (statement of Ernest W. Jennes, "
4053 "general counsel of the Association of Maximum Service Telecasters, Inc.)."
4056 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
4057 #: freeculture.xml:3109
4059 "The extraordinary thing about the CATV business is that it is the only "
4060 "business I know of where the product that is being sold is not paid "
4061 "for.<placeholder type=\"footnote\" id=\"0\"/>"
4064 #. type: Content of: <book><chapter><sect1><sect2><para>
4065 #: freeculture.xml:3119
4066 msgid "Again, the demand of the copyright holders seemed reasonable enough:"
4070 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
4071 #: freeculture.xml:3128
4073 "Copyright Law Revision—CATV, 169 (joint statement of Arthur B. Krim, "
4074 "president of United Artists Corp., and John Sinn, president of United "
4075 "Artists Television, Inc.)."
4078 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
4079 #: freeculture.xml:3123
4081 "All we are asking for is a very simple thing, that people who now take our "
4082 "property for nothing pay for it. We are trying to stop piracy and I don't "
4083 "think there is any lesser word to describe it. I think there are harsher "
4084 "words which would fit it.<placeholder type=\"footnote\" id=\"0\"/>"
4088 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4089 #: freeculture.xml:3139
4091 "Copyright Law Revision—CATV, 209 (statement of Charlton Heston, "
4092 "president of the Screen Actors Guild)."
4095 #. type: Content of: <book><chapter><sect1><sect2><para>
4096 #: freeculture.xml:3135
4098 "These were \"free-ride[rs],\" Screen Actor's Guild president Charlton Heston "
4099 "said, who were \"depriving actors of compensation.\"<placeholder "
4100 "type=\"footnote\" id=\"0\"/>"
4103 #. type: Content of: <book><chapter><sect1><sect2><para>
4104 #: freeculture.xml:3144
4106 "But again, there was another side to the debate. As Assistant Attorney "
4107 "General Edwin Zimmerman put it,"
4110 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><indexterm><primary>
4111 #: freeculture.xml:3160 freeculture.xml:3162
4112 msgid "Zimmerman, Edwin"
4115 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
4116 #: freeculture.xml:3158
4118 "Copyright Law Revision—CATV, 216 (statement of Edwin M. Zimmerman, "
4119 "acting assistant attorney general). <placeholder type=\"indexterm\" "
4123 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
4124 #: freeculture.xml:3149
4126 "Our point here is that unlike the problem of whether you have any copyright "
4127 "protection at all, the problem here is whether copyright holders who are "
4128 "already compensated, who already have a monopoly, should be permitted to "
4129 "extend that monopoly. . . . The question here is how much compensation they "
4130 "should have and how far back they should carry their right to "
4131 "compensation.<placeholder type=\"footnote\" id=\"0\"/> <placeholder "
4132 "type=\"indexterm\" id=\"1\"/>"
4135 #. type: Content of: <book><chapter><sect1><sect2><para>
4136 #: freeculture.xml:3166
4138 "Copyright owners took the cable companies to court. Twice the Supreme Court "
4139 "held that the cable companies owed the copyright owners nothing."
4142 #. type: Content of: <book><chapter><sect1><sect2><para>
4143 #: freeculture.xml:3170
4145 "It took Congress almost thirty years before it resolved the question of "
4146 "whether cable companies had to pay for the content they \"pirated.\" In the "
4147 "end, Congress resolved this question in the same way that it resolved the "
4148 "question about record players and player pianos. Yes, cable companies would "
4149 "have to pay for the content that they broadcast; but the price they would "
4150 "have to pay was not set by the copyright owner. The price was set by law, "
4151 "so that the broadcasters couldn't exercise veto power over the emerging "
4152 "technologies of cable. Cable companies thus built their empire in part upon "
4153 "a \"piracy\" of the value created by broadcasters' content."
4157 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4158 #: freeculture.xml:3187
4160 "See, for example, National Music Publisher's Association, The Engine of Free "
4161 "Expression: Copyright on the Internet—The Myth of Free Information, "
4162 "available at <ulink url=\"http://free-culture.cc/notes/\">link "
4163 "#13</ulink>. \"The threat of piracy—the use of someone else's creative "
4164 "work without permission or compensation—has grown with the Internet.\""
4167 #. type: Content of: <book><chapter><sect1><sect2><para>
4168 #: freeculture.xml:3182
4170 "These separate stories sing a common theme. If \"piracy\" means using value "
4171 "from someone else's creative property without permission from that "
4172 "creator—as it is increasingly described today<placeholder "
4173 "type=\"footnote\" id=\"0\"/> — then every industry affected by "
4174 "copyright today is the product and beneficiary of a certain kind of "
4175 "piracy. Film, records, radio, cable TV. . . . The list is long and could "
4176 "well be expanded. Every generation welcomes the pirates from the last. Every "
4177 "generation—until now."
4180 #. type: Content of: <book><chapter><sect1><title>
4181 #: freeculture.xml:3204
4182 msgid "CHAPTER FIVE: \"Piracy\""
4185 #. type: Content of: <book><chapter><sect1><para>
4186 #: freeculture.xml:3206
4188 "There is piracy of copyrighted material. Lots of it. This piracy comes in "
4189 "many forms. The most significant is commercial piracy, the unauthorized "
4190 "taking of other people's content within a commercial context. Despite the "
4191 "many justifications that are offered in its defense, this taking is "
4192 "wrong. No one should condone it, and the law should stop it."
4196 #. type: Content of: <book><chapter><sect1><para>
4197 #: freeculture.xml:3214
4199 "But as well as copy-shop piracy, there is another kind of \"taking\" that is "
4200 "more directly related to the Internet. That taking, too, seems wrong to "
4201 "many, and it is wrong much of the time. Before we paint this taking "
4202 "\"piracy,\" however, we should understand its nature a bit more. For the "
4203 "harm of this taking is significantly more ambiguous than outright copying, "
4204 "and the law should account for that ambiguity, as it has so often done in "
4208 #. type: Content of: <book><chapter><sect1><sect2><title>
4209 #: freeculture.xml:3224
4214 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4215 #: freeculture.xml:3232
4217 "See IFPI (International Federation of the Phonographic Industry), The "
4218 "Recording Industry Commercial Piracy Report 2003, July 2003, available at "
4219 "<ulink url=\"http://free-culture.cc/notes/\">link #14</ulink>. See also Ben "
4220 "Hunt, \"Companies Warned on Music Piracy Risk,\" Financial Times, 14 "
4221 "February 2003, 11."
4224 #. type: Content of: <book><chapter><sect1><sect2><para>
4225 #: freeculture.xml:3226
4227 "All across the world, but especially in Asia and Eastern Europe, there are "
4228 "businesses that do nothing but take others people's copyrighted content, "
4229 "copy it, and sell it—all without the permission of a copyright "
4230 "owner. The recording industry estimates that it loses about $4.6 billion "
4231 "every year to physical piracy<placeholder type=\"footnote\" id=\"0\"/> (that "
4232 "works out to one in three CDs sold worldwide). The MPAA estimates that it "
4233 "loses $3 billion annually worldwide to piracy."
4236 #. type: Content of: <book><chapter><sect1><sect2><para>
4237 #: freeculture.xml:3242
4239 "This is piracy plain and simple. Nothing in the argument of this book, nor "
4240 "in the argument that most people make when talking about the subject of this "
4241 "book, should draw into doubt this simple point: This piracy is wrong."
4244 #. type: Content of: <book><chapter><sect1><sect2><para>
4245 #: freeculture.xml:3248
4247 "Which is not to say that excuses and justifications couldn't be made for "
4248 "it. We could, for example, remind ourselves that for the first one hundred "
4249 "years of the American Republic, America did not honor foreign copyrights. We "
4250 "were born, in this sense, a pirate nation. It might therefore seem "
4251 "hypocritical for us to insist so strongly that other developing nations "
4252 "treat as wrong what we, for the first hundred years of our existence, "
4256 #. type: Content of: <book><chapter><sect1><sect2><para>
4257 #: freeculture.xml:3257
4259 "That excuse isn't terribly strong. Technically, our law did not ban the "
4260 "taking of foreign works. It explicitly limited itself to American "
4261 "works. Thus the American publishers who published foreign works without the "
4262 "permission of foreign authors were not violating any rule. The copy shops "
4263 "in Asia, by contrast, are violating Asian law. Asian law does protect "
4264 "foreign copyrights, and the actions of the copy shops violate that law. So "
4265 "the wrong of piracy that they engage in is not just a moral wrong, but a "
4266 "legal wrong, and not just an internationally legal wrong, but a locally "
4267 "legal wrong as well."
4271 #. type: Content of: <book><chapter><sect1><sect2><para>
4272 #: freeculture.xml:3268
4274 "True, these local rules have, in effect, been imposed upon these "
4275 "countries. No country can be part of the world economy and choose not to "
4276 "protect copyright internationally. We may have been born a pirate nation, "
4277 "but we will not allow any other nation to have a similar childhood."
4280 #. type: Content of: <book><chapter><para><footnote><para><indexterm><primary>
4281 #: freeculture.xml:3295 freeculture.xml:12173 freeculture.xml:12602 freeculture.xml:12609
4282 msgid "Drahos, Peter"
4285 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4286 #: freeculture.xml:3281
4288 "See Peter Drahos with John Braithwaite, Information Feudalism: Who Owns the "
4289 "Knowledge Economy? (New York: The New Press, 2003), 10–13, 209. The "
4290 "Trade-Related Aspects of Intellectual Property Rights (TRIPS) agreement "
4291 "obligates member nations to create administrative and enforcement mechanisms "
4292 "for intellectual property rights, a costly proposition for developing "
4293 "countries. Additionally, patent rights may lead to higher prices for staple "
4294 "industries such as agriculture. Critics of TRIPS question the disparity "
4295 "between burdens imposed upon developing countries and benefits conferred to "
4296 "industrialized nations. TRIPS does permit governments to use patents for "
4297 "public, noncommercial uses without first obtaining the patent holder's "
4298 "permission. Developing nations may be able to use this to gain the benefits "
4299 "of foreign patents at lower prices. This is a promising strategy for "
4300 "developing nations within the TRIPS framework. <placeholder "
4301 "type=\"indexterm\" id=\"0\"/>"
4304 #. type: Content of: <book><chapter><sect1><sect2><para>
4305 #: freeculture.xml:3276
4307 "If a country is to be treated as a sovereign, however, then its laws are its "
4308 "laws regardless of their source. The international law under which these "
4309 "nations live gives them some opportunities to escape the burden of "
4310 "intellectual property law.<placeholder type=\"footnote\" id=\"0\"/> In my "
4311 "view, more developing nations should take advantage of that opportunity, but "
4312 "when they don't, then their laws should be respected. And under the laws of "
4313 "these nations, this piracy is wrong."
4316 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
4317 #: freeculture.xml:3315 freeculture.xml:3570 freeculture.xml:14219
4318 msgid "Liebowitz, Stan"
4321 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4322 #: freeculture.xml:3308
4324 "For an analysis of the economic impact of copying technology, see Stan "
4325 "Liebowitz, Rethinking the Network Economy (New York: Amacom, 2002), "
4326 "144–90. \"In some instances . . . the impact of piracy on the "
4327 "copyright holder's ability to appropriate the value of the work will be "
4328 "negligible. One obvious instance is the case where the individual engaging "
4329 "in pirating would not have purchased an original even if pirating were not "
4330 "an option.\" Ibid., 149. <placeholder type=\"indexterm\" id=\"0\"/>"
4333 #. type: Content of: <book><chapter><sect1><sect2><para>
4334 #: freeculture.xml:3302
4336 "Alternatively, we could try to excuse this piracy by noting that in any "
4337 "case, it does no harm to the industry. The Chinese who get access to "
4338 "American CDs at 50 cents a copy are not people who would have bought those "
4339 "American CDs at $15 a copy. So no one really has any less money than they "
4340 "otherwise would have had.<placeholder type=\"footnote\" id=\"0\"/>"
4343 #. type: Content of: <book><chapter><sect1><sect2><para>
4344 #: freeculture.xml:3319
4346 "This is often true (though I have friends who have purchased many thousands "
4347 "of pirated DVDs who certainly have enough money to pay for the content they "
4348 "have taken), and it does mitigate to some degree the harm caused by such "
4349 "taking. Extremists in this debate love to say, \"You wouldn't go into Barnes "
4350 "& Noble and take a book off of the shelf without paying; why should it "
4351 "be any different with on-line music?\" The difference is, of course, that "
4352 "when you take a book from Barnes & Noble, it has one less book to "
4353 "sell. By contrast, when you take an MP3 from a computer network, there is "
4354 "not one less CD that can be sold. The physics of piracy of the intangible "
4355 "are different from the physics of piracy of the tangible."
4359 #. type: Content of: <book><chapter><sect1><sect2><para>
4360 #: freeculture.xml:3332
4362 "This argument is still very weak. However, although copyright is a property "
4363 "right of a very special sort, it is a property right. Like all property "
4364 "rights, the copyright gives the owner the right to decide the terms under "
4365 "which content is shared. If the copyright owner doesn't want to sell, she "
4366 "doesn't have to. There are exceptions: important statutory licenses that "
4367 "apply to copyrighted content regardless of the wish of the copyright "
4368 "owner. Those licenses give people the right to \"take\" copyrighted content "
4369 "whether or not the copyright owner wants to sell. But where the law does not "
4370 "give people the right to take content, it is wrong to take that content even "
4371 "if the wrong does no harm. If we have a property system, and that system is "
4372 "properly balanced to the technology of a time, then it is wrong to take "
4373 "property without the permission of a property owner. That is exactly what "
4374 "\"property\" means."
4377 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
4378 #: freeculture.xml:3361
4382 #. type: Content of: <book><chapter><sect1><sect2><para>
4383 #: freeculture.xml:3350
4385 "Finally, we could try to excuse this piracy with the argument that the "
4386 "piracy actually helps the copyright owner. When the Chinese \"steal\" "
4387 "Windows, that makes the Chinese dependent on Microsoft. Microsoft loses the "
4388 "value of the software that was taken. But it gains users who are used to "
4389 "life in the Microsoft world. Over time, as the nation grows more wealthy, "
4390 "more and more people will buy software rather than steal it. And hence over "
4391 "time, because that buying will benefit Microsoft, Microsoft benefits from "
4392 "the piracy. If instead of pirating Microsoft Windows, the Chinese used the "
4393 "free GNU/Linux operating system, then these Chinese users would not "
4394 "eventually be buying Microsoft. Without piracy, then, Microsoft would "
4395 "lose. <placeholder type=\"indexterm\" id=\"0\"/>"
4398 #. type: Content of: <book><chapter><sect1><sect2><para>
4399 #: freeculture.xml:3364
4401 "This argument, too, is somewhat true. The addiction strategy is a good "
4402 "one. Many businesses practice it. Some thrive because of it. Law students, "
4403 "for example, are given free access to the two largest legal databases. The "
4404 "companies marketing both hope the students will become so used to their "
4405 "service that they will want to use it and not the other when they become "
4406 "lawyers (and must pay high subscription fees)."
4409 #. type: Content of: <book><chapter><sect1><sect2><para>
4410 #: freeculture.xml:3372
4412 "Still, the argument is not terribly persuasive. We don't give the alcoholic "
4413 "a defense when he steals his first beer, merely because that will make it "
4414 "more likely that he will buy the next three. Instead, we ordinarily allow "
4415 "businesses to decide for themselves when it is best to give their product "
4416 "away. If Microsoft fears the competition of GNU/Linux, then Microsoft can "
4417 "give its product away, as it did, for example, with Internet Explorer to "
4418 "fight Netscape. A property right means giving the property owner the right "
4419 "to say who gets access to what—at least ordinarily. And if the law "
4420 "properly balances the rights of the copyright owner with the rights of "
4421 "access, then violating the law is still wrong."
4425 #. type: Content of: <book><chapter><sect1><sect2><para>
4426 #: freeculture.xml:3386
4428 "Thus, while I understand the pull of these justifications for piracy, and I "
4429 "certainly see the motivation, in my view, in the end, these efforts at "
4430 "justifying commercial piracy simply don't cut it. This kind of piracy is "
4431 "rampant and just plain wrong. It doesn't transform the content it steals; it "
4432 "doesn't transform the market it competes in. It merely gives someone access "
4433 "to something that the law says he should not have. Nothing has changed to "
4434 "draw that law into doubt. This form of piracy is flat out wrong."
4437 #. type: Content of: <book><chapter><sect1><sect2><para>
4438 #: freeculture.xml:3396
4440 "But as the examples from the four chapters that introduced this part "
4441 "suggest, even if some piracy is plainly wrong, not all \"piracy\" is. Or at "
4442 "least, not all \"piracy\" is wrong if that term is understood in the way it "
4443 "is increasingly used today. Many kinds of \"piracy\" are useful and "
4444 "productive, to produce either new content or new ways of doing business. "
4445 "Neither our tradition nor any tradition has ever banned all \"piracy\" in "
4446 "that sense of the term."
4449 #. type: Content of: <book><chapter><sect1><sect2><para>
4450 #: freeculture.xml:3405
4452 "This doesn't mean that there are no questions raised by the latest piracy "
4453 "concern, peer-to-peer file sharing. But it does mean that we need to "
4454 "understand the harm in peer-to-peer sharing a bit more before we condemn it "
4455 "to the gallows with the charge of piracy."
4458 #. type: Content of: <book><chapter><sect1><sect2><para>
4459 #: freeculture.xml:3411
4461 "For (1) like the original Hollywood, p2p sharing escapes an overly "
4462 "controlling industry; and (2) like the original recording industry, it "
4463 "simply exploits a new way to distribute content; but (3) unlike cable TV, no "
4464 "one is selling the content that is shared on p2p services."
4467 #. type: Content of: <book><chapter><sect1><sect2><para>
4468 #: freeculture.xml:3417
4470 "These differences distinguish p2p sharing from true piracy. They should push "
4471 "us to find a way to protect artists while enabling this sharing to survive."
4474 #. type: Content of: <book><chapter><sect1><sect2><title>
4475 #: freeculture.xml:3423
4480 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4481 #: freeculture.xml:3428
4482 msgid "Bach v. Longman, 98 Eng. Rep. 1274 (1777)."
4486 #. type: Content of: <book><chapter><sect1><sect2><para>
4487 #: freeculture.xml:3425
4489 "The key to the \"piracy\" that the law aims to quash is a use that \"rob[s] "
4490 "the author of [his] profit.\"<placeholder type=\"footnote\" id=\"0\"/> This "
4491 "means we must determine whether and how much p2p sharing harms before we "
4492 "know how strongly the law should seek to either prevent it or find an "
4493 "alternative to assure the author of his profit."
4496 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
4497 #: freeculture.xml:3450 freeculture.xml:7983
4498 msgid "Christensen, Clayton M."
4501 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4502 #: freeculture.xml:3442
4504 "See Clayton M. Christensen, The Innovator's Dilemma: The Revolutionary "
4505 "National Bestseller That Changed the Way We Do Business (New York: "
4506 "HarperBusiness, 2000). Professor Christensen examines why companies that "
4507 "give rise to and dominate a product area are frequently unable to come up "
4508 "with the most creative, paradigm-shifting uses for their own products. This "
4509 "job usually falls to outside innovators, who reassemble existing technology "
4510 "in inventive ways. For a discussion of Christensen's ideas, see Lawrence "
4511 "Lessig, Future, 89–92, 139. <placeholder type=\"indexterm\" "
4515 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
4516 #: freeculture.xml:3453
4517 msgid "Fanning, Shawn"
4520 #. type: Content of: <book><chapter><sect1><sect2><para>
4521 #: freeculture.xml:3437
4523 "Peer-to-peer sharing was made famous by Napster. But the inventors of the "
4524 "Napster technology had not made any major technological innovations. Like "
4525 "every great advance in innovation on the Internet (and, arguably, off the "
4526 "Internet as well<placeholder type=\"footnote\" id=\"0\"/>), Shawn Fanning "
4527 "and crew had simply put together components that had been developed "
4528 "independently. <placeholder type=\"indexterm\" id=\"1\"/>"
4532 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4533 #: freeculture.xml:3461
4535 "See Carolyn Lochhead, \"Silicon Valley Dream, Hollywood Nightmare,\" San "
4536 "Francisco Chronicle, 24 September 2002, A1; \"Rock 'n' Roll Suicide,\" New "
4537 "Scientist, 6 July 2002, 42; Benny Evangelista, \"Napster Names CEO, Secures "
4538 "New Financing,\" San Francisco Chronicle, 23 May 2003, C1; \"Napster's "
4539 "Wake-Up Call,\" Economist, 24 June 2000, 23; John Naughton, \"Hollywood at "
4540 "War with the Internet\" (London) Times, 26 July 2002, 18."
4543 #. type: Content of: <book><chapter><sect1><sect2><para>
4544 #: freeculture.xml:3456
4546 "The result was spontaneous combustion. Launched in July 1999, Napster "
4547 "amassed over 10 million users within nine months. After eighteen months, "
4548 "there were close to 80 million registered users of the system.<placeholder "
4549 "type=\"footnote\" id=\"0\"/> Courts quickly shut Napster down, but other "
4550 "services emerged to take its place. (Kazaa is currently the most popular p2p "
4551 "service. It boasts over 100 million members.) These services' systems are "
4552 "different architecturally, though not very different in function: Each "
4553 "enables users to make content available to any number of other users. With a "
4554 "p2p system, you can share your favorite songs with your best friend— "
4555 "or your 20,000 best friends."
4559 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4560 #: freeculture.xml:3483
4562 "See Ipsos-Insight, TEMPO: Keeping Pace with Online Music Distribution "
4563 "(September 2002), reporting that 28 percent of Americans aged twelve and "
4564 "older have downloaded music off of the Internet and 30 percent have listened "
4565 "to digital music files stored on their computers."
4569 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4570 #: freeculture.xml:3492
4572 "Amy Harmon, \"Industry Offers a Carrot in Online Music Fight,\" New York "
4573 "Times, 6 June 2003, A1."
4576 #. type: Content of: <book><chapter><sect1><sect2><para>
4577 #: freeculture.xml:3477
4579 "According to a number of estimates, a huge proportion of Americans have "
4580 "tasted file-sharing technology. A study by Ipsos-Insight in September 2002 "
4581 "estimated that 60 million Americans had downloaded music—28 percent of "
4582 "Americans older than 12.<placeholder type=\"footnote\" id=\"0\"/> A survey "
4583 "by the NPD group quoted in The New York Times estimated that 43 million "
4584 "citizens used file-sharing networks to exchange content in May "
4585 "2003.<placeholder type=\"footnote\" id=\"1\"/> The vast majority of these "
4586 "are not kids. Whatever the actual figure, a massive quantity of content is "
4587 "being \"taken\" on these networks. The ease and inexpensiveness of "
4588 "file-sharing networks have inspired millions to enjoy music in a way that "
4589 "they hadn't before."
4592 #. type: Content of: <book><chapter><sect1><sect2><para>
4593 #: freeculture.xml:3501
4595 "Some of this enjoying involves copyright infringement. Some of it does "
4596 "not. And even among the part that is technically copyright infringement, "
4597 "calculating the actual harm to copyright owners is more complicated than one "
4598 "might think. So consider—a bit more carefully than the polarized "
4599 "voices around this debate usually do—the kinds of sharing that file "
4600 "sharing enables, and the kinds of harm it entails."
4604 #. type: Content of: <book><chapter><sect1><sect2><para>
4605 #: freeculture.xml:3511
4607 "File sharers share different kinds of content. We can divide these different "
4608 "kinds into four types."
4612 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
4613 #: freeculture.xml:3517
4615 "There are some who use sharing networks as substitutes for purchasing "
4616 "content. Thus, when a new Madonna CD is released, rather than buying the CD, "
4617 "these users simply take it. We might quibble about whether everyone who "
4618 "takes it would actually have bought it if sharing didn't make it available "
4619 "for free. Most probably wouldn't have, but clearly there are some who "
4620 "would. The latter are the target of category A: users who download instead "
4625 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
4626 #: freeculture.xml:3527
4628 "There are some who use sharing networks to sample music before purchasing "
4629 "it. Thus, a friend sends another friend an MP3 of an artist he's not heard "
4630 "of. The other friend then buys CDs by that artist. This is a kind of "
4631 "targeted advertising, quite likely to succeed. If the friend recommending "
4632 "the album gains nothing from a bad recommendation, then one could expect "
4633 "that the recommendations will actually be quite good. The net effect of this "
4634 "sharing could increase the quantity of music purchased."
4638 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
4639 #: freeculture.xml:3538
4641 "There are many who use sharing networks to get access to copyrighted content "
4642 "that is no longer sold or that they would not have purchased because the "
4643 "transaction costs off the Net are too high. This use of sharing networks is "
4644 "among the most rewarding for many. Songs that were part of your childhood "
4645 "but have long vanished from the marketplace magically appear again on the "
4646 "network. (One friend told me that when she discovered Napster, she spent a "
4647 "solid weekend \"recalling\" old songs. She was astonished at the range and "
4648 "mix of content that was available.) For content not sold, this is still "
4649 "technically a violation of copyright, though because the copyright owner is "
4650 "not selling the content anymore, the economic harm is zero—the same "
4651 "harm that occurs when I sell my collection of 1960s 45-rpm records to a "
4657 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
4658 #: freeculture.xml:3555
4660 "Finally, there are many who use sharing networks to get access to content "
4661 "that is not copyrighted or that the copyright owner wants to give away."
4664 #. type: Content of: <book><chapter><sect1><sect2><para>
4665 #: freeculture.xml:3561
4666 msgid "How do these different types of sharing balance out?"
4669 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4670 #: freeculture.xml:3569
4672 "See Liebowitz, Rethinking the Network Economy,148–49. <placeholder "
4673 "type=\"indexterm\" id=\"0\"/>"
4676 #. type: Content of: <book><chapter><sect1><sect2><para>
4677 #: freeculture.xml:3564
4679 "Let's start with some simple but important points. From the perspective of "
4680 "the law, only type D sharing is clearly legal. From the perspective of "
4681 "economics, only type A sharing is clearly harmful.<placeholder "
4682 "type=\"footnote\" id=\"0\"/> Type B sharing is illegal but plainly "
4683 "beneficial. Type C sharing is illegal, yet good for society (since more "
4684 "exposure to music is good) and harmless to the artist (since the work is "
4685 "not otherwise available). So how sharing matters on balance is a hard "
4686 "question to answer—and certainly much more difficult than the current "
4687 "rhetoric around the issue suggests."
4690 #. type: Content of: <book><chapter><sect1><sect2><para>
4691 #: freeculture.xml:3580
4693 "Whether on balance sharing is harmful depends importantly on how harmful "
4694 "type A sharing is. Just as Edison complained about Hollywood, composers "
4695 "complained about piano rolls, recording artists complained about radio, and "
4696 "broadcasters complained about cable TV, the music industry complains that "
4697 "type A sharing is a kind of \"theft\" that is \"devastating\" the industry."
4701 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4702 #: freeculture.xml:3595
4704 "See Cap Gemini Ernst & Young, Technology Evolution and the Music "
4705 "Industry's Business Model Crisis (2003), 3. This report describes the music "
4706 "industry's effort to stigmatize the budding practice of cassette taping in "
4707 "the 1970s, including an advertising campaign featuring a cassette-shape "
4708 "skull and the caption \"Home taping is killing music.\" At the time digital "
4709 "audio tape became a threat, the Office of Technical Assessment conducted a "
4710 "survey of consumer behavior. In 1988, 40 percent of consumers older than ten "
4711 "had taped music to a cassette format. U.S. Congress, Office of Technology "
4712 "Assessment, Copyright and Home Copying: Technology Challenges the Law, "
4713 "OTA-CIT-422 (Washington, D.C.: U.S. Government Printing Office, October "
4714 "1989), 145–56."
4717 #. type: Content of: <book><chapter><sect1><sect2><para>
4718 #: freeculture.xml:3588
4720 "While the numbers do suggest that sharing is harmful, how harmful is harder "
4721 "to reckon. It has long been the recording industry's practice to blame "
4722 "technology for any drop in sales. The history of cassette recording is a "
4723 "good example. As a study by Cap Gemini Ernst & Young put it, \"Rather "
4724 "than exploiting this new, popular technology, the labels fought "
4725 "it.\"<placeholder type=\"footnote\" id=\"0\"/> The labels claimed that every "
4726 "album taped was an album unsold, and when record sales fell by 11.4 percent "
4727 "in 1981, the industry claimed that its point was proved. Technology was the "
4728 "problem, and banning or regulating technology was the answer."
4732 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4733 #: freeculture.xml:3621
4734 msgid "U.S. Congress, Copyright and Home Copying, 4."
4737 #. type: Content of: <book><chapter><sect1><sect2><para>
4738 #: freeculture.xml:3613
4740 "Yet soon thereafter, and before Congress was given an opportunity to enact "
4741 "regulation, MTV was launched, and the industry had a record turnaround. \"In "
4742 "the end,\" Cap Gemini concludes, \"the `crisis' . . . was not the fault of "
4743 "the tapers—who did not [stop after MTV came into being]—but had "
4744 "to a large extent resulted from stagnation in musical innovation at the "
4745 "major labels.\"<placeholder type=\"footnote\" id=\"0\"/>"
4748 #. type: Content of: <book><chapter><sect1><sect2><para>
4749 #: freeculture.xml:3625
4751 "But just because the industry was wrong before does not mean it is wrong "
4752 "today. To evaluate the real threat that p2p sharing presents to the industry "
4753 "in particular, and society in general—or at least the society that "
4754 "inherits the tradition that gave us the film industry, the record industry, "
4755 "the radio industry, cable TV, and the VCR—the question is not simply "
4756 "whether type A sharing is harmful. The question is also how harmful type A "
4757 "sharing is, and how beneficial the other types of sharing are."
4760 #. type: Content of: <book><chapter><sect1><sect2><para>
4761 #: freeculture.xml:3635
4763 "We start to answer this question by focusing on the net harm, from the "
4764 "standpoint of the industry as a whole, that sharing networks cause. The "
4765 "\"net harm\" to the industry as a whole is the amount by which type A "
4766 "sharing exceeds type B. If the record companies sold more records through "
4767 "sampling than they lost through substitution, then sharing networks would "
4768 "actually benefit music companies on balance. They would therefore have "
4769 "little static reason to resist them."
4772 #. type: Content of: <book><chapter><sect1><sect2><para>
4773 #: freeculture.xml:3644
4775 "Could that be true? Could the industry as a whole be gaining because of file "
4776 "sharing? Odd as that might sound, the data about CD sales actually suggest "
4777 "it might be close."
4781 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4782 #: freeculture.xml:3654
4784 "See Recording Industry Association of America, 2002 Yearend Statistics, "
4785 "available at <ulink url=\"http://free-culture.cc/notes/\">link "
4786 "#15</ulink>. A later report indicates even greater losses. See Recording "
4787 "Industry Association of America, Some Facts About Music Piracy, 25 June "
4788 "2003, available at <ulink url=\"http://free-culture.cc/notes/\">link "
4789 "#16</ulink>: \"In the past four years, unit shipments of recorded music have "
4790 "fallen by 26 percent from 1.16 billion units in to 860 million units in 2002 "
4791 "in the United States (based on units shipped). In terms of sales, revenues "
4792 "are down 14 percent, from $14.6 billion in to $12.6 billion last year (based "
4793 "on U.S. dollar value of shipments). The music industry worldwide has gone "
4794 "from a $39 billion industry in 2000 down to a $32 billion industry in 2002 "
4795 "(based on U.S. dollar value of shipments).\""
4798 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
4799 #: freeculture.xml:3681
4803 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4804 #: freeculture.xml:3678
4806 "Jane Black, \"Big Music's Broken Record,\" BusinessWeek online, 13 February "
4807 "2003, available at <ulink url=\"http://free-culture.cc/notes/\">link "
4808 "#17</ulink>. <placeholder type=\"indexterm\" id=\"0\"/>"
4811 #. type: Content of: <book><chapter><sect1><sect2><para>
4812 #: freeculture.xml:3650
4814 "In 2002, the RIAA reported that CD sales had fallen by 8.9 percent, from 882 "
4815 "million to 803 million units; revenues fell 6.7 percent.<placeholder "
4816 "type=\"footnote\" id=\"0\"/> This confirms a trend over the past few "
4817 "years. The RIAA blames Internet piracy for the trend, though there are many "
4818 "other causes that could account for this drop. SoundScan, for example, "
4819 "reports a more than 20 percent drop in the number of CDs released since "
4820 "1999. That no doubt accounts for some of the decrease in sales. Rising "
4821 "prices could account for at least some of the loss. \"From 1999 to 2001, the "
4822 "average price of a CD rose 7.2 percent, from $13.04 to $14.19.\"<placeholder "
4823 "type=\"footnote\" id=\"1\"/> Competition from other forms of media could "
4824 "also account for some of the decline. As Jane Black of BusinessWeek notes, "
4825 "\"The soundtrack to the film High Fidelity has a list price of $18.98. You "
4826 "could get the whole movie [on DVD] for $19.99.\"<placeholder "
4827 "type=\"footnote\" id=\"2\"/>"
4831 #. type: Content of: <book><chapter><sect1><sect2><para>
4832 #: freeculture.xml:3695
4834 "But let's assume the RIAA is right, and all of the decline in CD sales is "
4835 "because of Internet sharing. Here's the rub: In the same period that the "
4836 "RIAA estimates that 803 million CDs were sold, the RIAA estimates that 2.1 "
4837 "billion CDs were downloaded for free. Thus, although 2.6 times the total "
4838 "number of CDs sold were downloaded for free, sales revenue fell by just 6.7 "
4842 #. type: Content of: <book><chapter><sect1><sect2><para>
4843 #: freeculture.xml:3704
4845 "There are too many different things happening at the same time to explain "
4846 "these numbers definitively, but one conclusion is unavoidable: The recording "
4847 "industry constantly asks, \"What's the difference between downloading a song "
4848 "and stealing a CD?\"—but their own numbers reveal the difference. If I "
4849 "steal a CD, then there is one less CD to sell. Every taking is a lost "
4850 "sale. But on the basis of the numbers the RIAA provides, it is absolutely "
4851 "clear that the same is not true of downloads. If every download were a lost "
4852 "sale—if every use of Kazaa \"rob[bed] the author of [his] "
4853 "profit\"—then the industry would have suffered a 100 percent drop in "
4854 "sales last year, not a 7 percent drop. If 2.6 times the number of CDs sold "
4855 "were downloaded for free, and yet sales revenue dropped by just 6.7 percent, "
4856 "then there is a huge difference between \"downloading a song and stealing a "
4860 #. type: Content of: <book><chapter><sect1><sect2><para>
4861 #: freeculture.xml:3722
4863 "These are the harms—alleged and perhaps exaggerated but, let's assume, "
4864 "real. What of the benefits? File sharing may impose costs on the recording "
4865 "industry. What value does it produce in addition to these costs?"
4869 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4870 #: freeculture.xml:3735
4872 "By one estimate, 75 percent of the music released by the major labels is no "
4873 "longer in print. See Online Entertainment and Copyright Law—Coming "
4874 "Soon to a Digital Device Near You: Hearing Before the Senate Committee on "
4875 "the Judiciary, 107th Cong., 1st sess. (3 April 2001) (prepared statement of "
4876 "the Future of Music Coalition), available at <ulink "
4877 "url=\"http://free-culture.cc/notes/\">link #18</ulink>."
4880 #. type: Content of: <book><chapter><sect1><sect2><para>
4881 #: freeculture.xml:3729
4883 "One benefit is type C sharing—making available content that is "
4884 "technically still under copyright but is no longer commercially available. "
4885 "This is not a small category of content. There are millions of tracks that "
4886 "are no longer commercially available.<placeholder type=\"footnote\" "
4887 "id=\"0\"/> And while it's conceivable that some of this content is not "
4888 "available because the artist producing the content doesn't want it to be "
4889 "made available, the vast majority of it is unavailable solely because the "
4890 "publisher or the distributor has decided it no longer makes economic sense "
4891 "to the company to make it available."
4895 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
4896 #: freeculture.xml:3760
4898 "While there are not good estimates of the number of used record stores in "
4899 "existence, in 2002, there were 7,198 used book dealers in the United States, "
4900 "an increase of 20 percent since 1993. See Book Hunter Press, The Quiet "
4901 "Revolution: The Expansion of the Used Book Market (2002), available at "
4902 "<ulink url=\"http://free-culture.cc/notes/\">link #19</ulink>. Used records "
4903 "accounted for $260 million in sales in 2002. See National Association of "
4904 "Recording Merchandisers, \"2002 Annual Survey Results,\" available at <ulink "
4905 "url=\"http://free-culture.cc/notes/\">link #20</ulink>."
4908 #. type: Content of: <book><chapter><sect1><sect2><para>
4909 #: freeculture.xml:3754
4911 "In real space—long before the Internet—the market had a simple "
4912 "response to this problem: used book and record stores. There are thousands "
4913 "of used book and used record stores in America today.<placeholder "
4914 "type=\"footnote\" id=\"0\"/> These stores buy content from owners, then sell "
4915 "the content they buy. And under American copyright law, when they buy and "
4916 "sell this content, even if the content is still under copyright, the "
4917 "copyright owner doesn't get a dime. Used book and record stores are "
4918 "commercial entities; their owners make money from the content they sell; but "
4919 "as with cable companies before statutory licensing, they don't have to pay "
4920 "the copyright owner for the content they sell."
4923 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
4924 #: freeculture.xml:3781
4925 msgid "Bernstein, Leonard"
4928 #. type: Content of: <book><chapter><sect1><sect2><para>
4929 #: freeculture.xml:3783
4931 "Type C sharing, then, is very much like used book stores or used record "
4932 "stores. It is different, of course, because the person making the content "
4933 "available isn't making money from making the content available. It is also "
4934 "different, of course, because in real space, when I sell a record, I don't "
4935 "have it anymore, while in cyberspace, when someone shares my 1949 recording "
4936 "of Bernstein's \"Two Love Songs,\" I still have it. That difference would "
4937 "matter economically if the owner of the copyright were selling the record in "
4938 "competition to my sharing. But we're talking about the class of content that "
4939 "is not currently commercially available. The Internet is making it "
4940 "available, through cooperative sharing, without competing with the market."
4943 #. type: Content of: <book><chapter><sect1><sect2><para>
4944 #: freeculture.xml:3796
4946 "It may well be, all things considered, that it would be better if the "
4947 "copyright owner got something from this trade. But just because it may well "
4948 "be better, it doesn't follow that it would be good to ban used book "
4949 "stores. Or put differently, if you think that type C sharing should be "
4950 "stopped, do you think that libraries and used book stores should be shut as "
4955 #. type: Content of: <book><chapter><sect1><sect2><para>
4956 #: freeculture.xml:3804
4958 "Finally, and perhaps most importantly, file-sharing networks enable type D "
4959 "sharing to occur—the sharing of content that copyright owners want to "
4960 "have shared or for which there is no continuing copyright. This sharing "
4961 "clearly benefits authors and society. Science fiction author Cory Doctorow, "
4962 "for example, released his first novel, Down and Out in the Magic Kingdom, "
4963 "both free on-line and in bookstores on the same day. His (and his "
4964 "publisher's) thinking was that the on-line distribution would be a great "
4965 "advertisement for the \"real\" book. People would read part on-line, and "
4966 "then decide whether they liked the book or not. If they liked it, they would "
4967 "be more likely to buy it. Doctorow's content is type D content. If sharing "
4968 "networks enable his work to be spread, then both he and society are better "
4969 "off. (Actually, much better off: It is a great book!)"
4972 #. type: Content of: <book><chapter><sect1><sect2><para>
4973 #: freeculture.xml:3821
4975 "Likewise for work in the public domain: This sharing benefits society with "
4976 "no legal harm to authors at all. If efforts to solve the problem of type A "
4977 "sharing destroy the opportunity for type D sharing, then we lose something "
4978 "important in order to protect type A content."
4981 #. type: Content of: <book><chapter><sect1><sect2><para>
4982 #: freeculture.xml:3827
4984 "The point throughout is this: While the recording industry understandably "
4985 "says, \"This is how much we've lost,\" we must also ask, \"How much has "
4986 "society gained from p2p sharing? What are the efficiencies? What is the "
4987 "content that otherwise would be unavailable?\""
4990 #. type: Content of: <book><chapter><sect1><sect2><para>
4991 #: freeculture.xml:3834
4993 "For unlike the piracy I described in the first section of this chapter, much "
4994 "of the \"piracy\" that file sharing enables is plainly legal and good. And "
4995 "like the piracy I described in chapter 4, much of this piracy is motivated "
4996 "by a new way of spreading content caused by changes in the technology of "
4997 "distribution. Thus, consistent with the tradition that gave us Hollywood, "
4998 "radio, the recording industry, and cable TV, the question we should be "
4999 "asking about file sharing is how best to preserve its benefits while "
5000 "minimizing (to the extent possible) the wrongful harm it causes artists. The "
5001 "question is one of balance. The law should seek that balance, and that "
5002 "balance will be found only with time."
5005 #. type: Content of: <book><chapter><sect1><sect2><para>
5006 #: freeculture.xml:3847
5008 "\"But isn't the war just a war against illegal sharing? Isn't the target "
5009 "just what you call type A sharing?\""
5013 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5014 #: freeculture.xml:3864
5016 "See Transcript of Proceedings, In Re: Napster Copyright Litigation at 34- 35 "
5017 "(N.D. Cal., 11 July 2001), nos. MDL-00-1369 MHP, C 99-5183 MHP, available at "
5018 "<ulink url=\"http://free-culture.cc/notes/\">link #21</ulink>. For an "
5019 "account of the litigation and its toll on Napster, see Joseph Menn, All the "
5020 "Rave: The Rise and Fall of Shawn Fanning's Napster (New York: Crown "
5021 "Business, 2003), 269–82."
5024 #. type: Content of: <book><chapter><sect1><sect2><para>
5025 #: freeculture.xml:3851
5027 "You would think. And we should hope. But so far, it is not. The effect of "
5028 "the war purportedly on type A sharing alone has been felt far beyond that "
5029 "one class of sharing. That much is obvious from the Napster case "
5030 "itself. When Napster told the district court that it had developed a "
5031 "technology to block the transfer of 99.4 percent of identified infringing "
5032 "material, the district court told counsel for Napster 99.4 percent was not "
5033 "good enough. Napster had to push the infringements \"down to "
5034 "zero.\"<placeholder type=\"footnote\" id=\"0\"/>"
5037 #. type: Content of: <book><chapter><sect1><sect2><para>
5038 #: freeculture.xml:3874
5040 "If 99.4 percent is not good enough, then this is a war on file-sharing "
5041 "technologies, not a war on copyright infringement. There is no way to assure "
5042 "that a p2p system is used 100 percent of the time in compliance with the "
5043 "law, any more than there is a way to assure that 100 percent of VCRs or 100 "
5044 "percent of Xerox machines or 100 percent of handguns are used in compliance "
5045 "with the law. Zero tolerance means zero p2p. The court's ruling means that "
5046 "we as a society must lose the benefits of p2p, even for the totally legal "
5047 "and beneficial uses they serve, simply to assure that there are zero "
5048 "copyright infringements caused by p2p."
5051 #. type: Content of: <book><chapter><sect1><sect2><para>
5052 #: freeculture.xml:3885
5054 "Zero tolerance has not been our history. It has not produced the content "
5055 "industry that we know today. The history of American law has been a process "
5056 "of balance. As new technologies changed the way content was distributed, the "
5057 "law adjusted, after some time, to the new technology. In this adjustment, "
5058 "the law sought to ensure the legitimate rights of creators while protecting "
5059 "innovation. Sometimes this has meant more rights for creators. Sometimes "
5063 #. type: Content of: <book><chapter><sect1><sect2><para>
5064 #: freeculture.xml:3896
5066 "So, as we've seen, when \"mechanical reproduction\" threatened the interests "
5067 "of composers, Congress balanced the rights of composers against the "
5068 "interests of the recording industry. It granted rights to composers, but "
5069 "also to the recording artists: Composers were to be paid, but at a price set "
5070 "by Congress. But when radio started broadcasting the recordings made by "
5071 "these recording artists, and they complained to Congress that their "
5072 "\"creative property\" was not being respected (since the radio station did "
5073 "not have to pay them for the creativity it broadcast), Congress rejected "
5074 "their claim. An indirect benefit was enough."
5077 #. type: Content of: <book><chapter><sect1><sect2><para>
5078 #: freeculture.xml:3909
5080 "Cable TV followed the pattern of record albums. When the courts rejected the "
5081 "claim that cable broadcasters had to pay for the content they rebroadcast, "
5082 "Congress responded by giving broadcasters a right to compensation, but at a "
5083 "level set by the law. It likewise gave cable companies the right to the "
5084 "content, so long as they paid the statutory price."
5088 #. type: Content of: <book><chapter><sect1><sect2><para>
5089 #: freeculture.xml:3919
5091 "This compromise, like the compromise affecting records and player pianos, "
5092 "served two important goals—indeed, the two central goals of any "
5093 "copyright legislation. First, the law assured that new innovators would have "
5094 "the freedom to develop new ways to deliver content. Second, the law assured "
5095 "that copyright holders would be paid for the content that was "
5096 "distributed. One fear was that if Congress simply required cable TV to pay "
5097 "copyright holders whatever they demanded for their content, then copyright "
5098 "holders associated with broadcasters would use their power to stifle this "
5099 "new technology, cable. But if Congress had permitted cable to use "
5100 "broadcasters' content for free, then it would have unfairly subsidized "
5101 "cable. Thus Congress chose a path that would assure compensation without "
5102 "giving the past (broadcasters) control over the future (cable)."
5105 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
5106 #: freeculture.xml:3937
5110 #. type: Content of: <book><chapter><sect1><sect2><para>
5111 #: freeculture.xml:3939
5113 "In the same year that Congress struck this balance, two major producers and "
5114 "distributors of film content filed a lawsuit against another technology, the "
5115 "video tape recorder (VTR, or as we refer to them today, VCRs) that Sony had "
5116 "produced, the Betamax. Disney's and Universal's claim against Sony was "
5117 "relatively simple: Sony produced a device, Disney and Universal claimed, "
5118 "that enabled consumers to engage in copyright infringement. Because the "
5119 "device that Sony built had a \"record\" button, the device could be used to "
5120 "record copyrighted movies and shows. Sony was therefore benefiting from the "
5121 "copyright infringement of its customers. It should therefore, Disney and "
5122 "Universal claimed, be partially liable for that infringement."
5126 #. type: Content of: <book><chapter><sect1><sect2><para>
5127 #: freeculture.xml:3952
5129 "There was something to Disney's and Universal's claim. Sony did decide to "
5130 "design its machine to make it very simple to record television shows. It "
5131 "could have built the machine to block or inhibit any direct copying from a "
5132 "television broadcast. Or possibly, it could have built the machine to copy "
5133 "only if there were a special \"copy me\" signal on the line. It was clear "
5134 "that there were many television shows that did not grant anyone permission "
5135 "to copy. Indeed, if anyone had asked, no doubt the majority of shows would "
5136 "not have authorized copying. And in the face of this obvious preference, "
5137 "Sony could have designed its system to minimize the opportunity for "
5138 "copyright infringement. It did not, and for that, Disney and Universal "
5139 "wanted to hold it responsible for the architecture it chose."
5143 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5144 #: freeculture.xml:3974
5146 "Copyright Infringements (Audio and Video Recorders): Hearing on S. 1758 "
5147 "Before the Senate Committee on the Judiciary, 97th Cong., 1st and 2nd sess., "
5148 "459 (1982) (testimony of Jack Valenti, president, Motion Picture Association "
5149 "of America, Inc.)."
5153 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5154 #: freeculture.xml:3986
5155 msgid "Copyright Infringements (Audio and Video Recorders), 475."
5159 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5160 #: freeculture.xml:3991
5162 "Universal City Studios, Inc. v. Sony Corp. of America, 480 F. Supp. 429, "
5163 "(C.D. Cal., 1979)."
5167 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5168 #: freeculture.xml:4002
5170 "Copyright Infringements (Audio and Video Recorders), 485 (testimony of Jack "
5174 #. type: Content of: <book><chapter><sect1><sect2><para>
5175 #: freeculture.xml:3967
5177 "MPAA president Jack Valenti became the studios' most vocal champion. Valenti "
5178 "called VCRs \"tapeworms.\" He warned, \"When there are 20, 30, 40 million of "
5179 "these VCRs in the land, we will be invaded by millions of `tapeworms,' "
5180 "eating away at the very heart and essence of the most precious asset the "
5181 "copyright owner has, his copyright.\"<placeholder type=\"footnote\" "
5182 "id=\"0\"/> \"One does not have to be trained in sophisticated marketing and "
5183 "creative judgment,\" he told Congress, \"to understand the devastation on "
5184 "the after-theater marketplace caused by the hundreds of millions of tapings "
5185 "that will adversely impact on the future of the creative community in this "
5186 "country. It is simply a question of basic economics and plain common "
5187 "sense.\"<placeholder type=\"footnote\" id=\"1\"/> Indeed, as surveys would "
5188 "later show, percent of VCR owners had movie libraries of ten videos or "
5189 "more<placeholder type=\"footnote\" id=\"2\"/> — a use the Court would "
5190 "later hold was not \"fair.\" By \"allowing VCR owners to copy freely by the "
5191 "means of an exemption from copyright infringementwithout creating a "
5192 "mechanism to compensate copyrightowners,\" Valenti testified, Congress would "
5193 "\"take from the owners the very essence of their property: the exclusive "
5194 "right to control who may use their work, that is, who may copy it and "
5195 "thereby profit from its reproduction.\"<placeholder type=\"footnote\" "
5200 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5201 #: freeculture.xml:4018
5203 "Universal City Studios, Inc. v. Sony Corp. of America, 659 F. 2d 963 (9th "
5207 #. type: Content of: <book><chapter><sect1><sect2><para>
5208 #: freeculture.xml:4007
5210 "It took eight years for this case to be resolved by the Supreme Court. In "
5211 "the interim, the Ninth Circuit Court of Appeals, which includes Hollywood in "
5212 "its jurisdiction—leading Judge Alex Kozinski, who sits on that court, "
5213 "refers to it as the \"Hollywood Circuit\"—held that Sony would be "
5214 "liable for the copyright infringement made possible by its machines. Under "
5215 "the Ninth Circuit's rule, this totally familiar technology—which Jack "
5216 "Valenti had called \"the Boston Strangler of the American film industry\" "
5217 "(worse yet, it was a Japanese Boston Strangler of the American film "
5218 "industry)—was an illegal technology.<placeholder type=\"footnote\" "
5223 #. type: Content of: <book><chapter><sect1><sect2><para>
5224 #: freeculture.xml:4023
5226 "But the Supreme Court reversed the decision of the Ninth Circuit. And in "
5227 "its reversal, the Court clearly articulated its understanding of when and "
5228 "whether courts should intervene in such disputes. As the Court wrote,"
5232 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
5233 #: freeculture.xml:4042
5235 "Sony Corp. of America v. Universal City Studios, Inc., 464 U.S. 417, 431 "
5239 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
5240 #: freeculture.xml:4032
5242 "Sound policy, as well as history, supports our consistent deference to "
5243 "Congress when major technological innovations alter the market for "
5244 "copyrighted materials. Congress has the constitutional authority and the "
5245 "institutional ability to accommodate fully the varied permutations of "
5246 "competing interests that are inevitably implicated by such new "
5247 "technology.<placeholder type=\"footnote\" id=\"0\"/>"
5250 #. type: Content of: <book><chapter><sect1><sect2><para>
5251 #: freeculture.xml:4047
5253 "Congress was asked to respond to the Supreme Court's decision. But as with "
5254 "the plea of recording artists about radio broadcasts, Congress ignored the "
5255 "request. Congress was convinced that American film got enough, this "
5256 "\"taking\" notwithstanding. If we put these cases together, a pattern is "
5260 #. type: Content of: <book><chapter><sect1><sect2><table><title>
5261 #: freeculture.xml:4056
5265 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><thead><row><entry>
5266 #: freeculture.xml:4060
5270 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><thead><row><entry>
5271 #: freeculture.xml:4061
5272 msgid "WHOSE VALUE WAS \"PIRATED\""
5275 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><thead><row><entry>
5276 #: freeculture.xml:4062
5277 msgid "RESPONSE OF THE COURTS"
5280 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><thead><row><entry>
5281 #: freeculture.xml:4063
5282 msgid "RESPONSE OF CONGRESS"
5285 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5286 #: freeculture.xml:4068
5290 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5291 #: freeculture.xml:4069
5295 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5296 #: freeculture.xml:4070 freeculture.xml:4082 freeculture.xml:4088
5297 msgid "No protection"
5300 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5301 #: freeculture.xml:4071 freeculture.xml:4083
5302 msgid "Statutory license"
5305 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5306 #: freeculture.xml:4075
5307 msgid "Recording artists"
5310 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5311 #: freeculture.xml:4076
5315 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5316 #: freeculture.xml:4077 freeculture.xml:4089
5320 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5321 #: freeculture.xml:4081
5322 msgid "Broadcasters"
5325 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5326 #: freeculture.xml:4086
5330 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
5331 #: freeculture.xml:4087
5332 msgid "Film creators"
5335 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5336 #: freeculture.xml:4099
5338 "These are the most important instances in our history, but there are other "
5339 "cases as well. The technology of digital audio tape (DAT), for example, was "
5340 "regulated by Congress to minimize the risk of piracy. The remedy Congress "
5341 "imposed did burden DAT producers, by taxing tape sales and controlling the "
5342 "technology of DAT. See Audio Home Recording Act of 1992 (Title 17 of the "
5343 "United States Code), Pub. L. No. 102-563, 106 Stat. 4237, codified at 17 "
5344 "U.S.C. §1001. Again, however, this regulation did not eliminate the "
5345 "opportunity for free riding in the sense I've described. See Lessig, Future, "
5346 "71. See also Picker, \"From Edison to the Broadcast Flag,\" University of "
5347 "Chicago Law Review 70 (2003): 293–96. <placeholder type=\"indexterm\" "
5351 #. type: Content of: <book><chapter><sect1><sect2><para>
5352 #: freeculture.xml:4096
5354 "In each case throughout our history, a new technology changed the way "
5355 "content was distributed.<placeholder type=\"footnote\" id=\"0\"/> In each "
5356 "case, throughout our history, that change meant that someone got a \"free "
5357 "ride\" on someone else's work."
5361 #. type: Content of: <book><chapter><sect1><sect2><para>
5362 #: freeculture.xml:4116
5364 "In none of these cases did either the courts or Congress eliminate all free "
5365 "riding. In none of these cases did the courts or Congress insist that the "
5366 "law should assure that the copyright holder get all the value that his "
5367 "copyright created. In every case, the copyright owners complained of "
5368 "\"piracy.\" In every case, Congress acted to recognize some of the "
5369 "legitimacy in the behavior of the \"pirates.\" In each case, Congress "
5370 "allowed some new technology to benefit from content made before. It balanced "
5371 "the interests at stake."
5374 #. type: Content of: <book><chapter><sect1><sect2><para>
5375 #: freeculture.xml:4128
5377 "When you think across these examples, and the other examples that make up "
5378 "the first four chapters of this section, this balance makes sense. Was Walt "
5379 "Disney a pirate? Would doujinshi be better if creators had to ask "
5380 "permission? Should tools that enable others to capture and spread images as "
5381 "a way to cultivate or criticize our culture be better regulated? Is it "
5382 "really right that building a search engine should expose you to $15 million "
5383 "in damages? Would it have been better if Edison had controlled film? Should "
5384 "every cover band have to hire a lawyer to get permission to record a song?"
5388 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5389 #: freeculture.xml:4145
5390 msgid "Sony Corp. of America v. Universal City Studios, Inc., 464 U.S. 417, (1984)."
5393 #. type: Content of: <book><chapter><sect1><sect2><para>
5394 #: freeculture.xml:4140
5396 "We could answer yes to each of these questions, but our tradition has "
5397 "answered no. In our tradition, as the Supreme Court has stated, copyright "
5398 "\"has never accorded the copyright owner complete control over all possible "
5399 "uses of his work.\"<placeholder type=\"footnote\" id=\"0\"/> Instead, the "
5400 "particular uses that the law regulates have been defined by balancing the "
5401 "good that comes from granting an exclusive right against the burdens such an "
5402 "exclusive right creates. And this balancing has historically been done after "
5403 "a technology has matured, or settled into the mix of technologies that "
5404 "facilitate the distribution of content."
5407 #. type: Content of: <book><chapter><sect1><sect2><para>
5408 #: freeculture.xml:4157
5410 "We should be doing the same thing today. The technology of the Internet is "
5411 "changing quickly. The way people connect to the Internet (wires "
5412 "vs. wireless) is changing very quickly. No doubt the network should not "
5413 "become a tool for \"stealing\" from artists. But neither should the law "
5414 "become a tool to entrench one particular way in which artists (or more "
5415 "accurately, distributors) get paid. As I describe in some detail in the last "
5416 "chapter of this book, we should be securing income to artists while we allow "
5417 "the market to secure the most efficient way to promote and distribute "
5418 "content. This will require changes in the law, at least in the "
5419 "interim. These changes should be designed to balance the protection of the "
5420 "law against the strong public interest that innovation continue."
5424 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
5425 #: freeculture.xml:4184
5427 "John Schwartz, \"New Economy: The Attack on Peer-to-Peer Software Echoes "
5428 "Past Efforts,\" New York Times, 22 September 2003, C3."
5431 #. type: Content of: <book><chapter><sect1><sect2><para>
5432 #: freeculture.xml:4174
5434 "This is especially true when a new technology enables a vastly superior mode "
5435 "of distribution. And this p2p has done. P2p technologies can be ideally "
5436 "efficient in moving content across a widely diverse network. Left to "
5437 "develop, they could make the network vastly more efficient. Yet these "
5438 "\"potential public benefits,\" as John Schwartz writes in The New York "
5439 "Times, \"could be delayed in the P2P fight.\"<placeholder type=\"footnote\" "
5440 "id=\"0\"/> Yet when anyone begins to talk about \"balance,\" the copyright "
5441 "warriors raise a different argument. \"All this hand waving about balance "
5442 "and incentives,\" they say, \"misses a fundamental point. Our content,\" the "
5443 "warriors insist, \"is our property. Why should we wait for Congress to "
5444 "`rebalance' our property rights? Do you have to wait before calling the "
5445 "police when your car has been stolen? And why should Congress deliberate at "
5446 "all about the merits of this theft? Do we ask whether the car thief had a "
5447 "good use for the car before we arrest him?\""
5450 #. type: Content of: <book><chapter><sect1><sect2><para>
5451 #: freeculture.xml:4198
5453 "\"It is our property,\" the warriors insist. \"And it should be protected "
5454 "just as any other property is protected.\""
5457 #. type: Content of: <book><chapter><title>
5458 #: freeculture.xml:4206
5459 msgid "\"PROPERTY\""
5463 #. type: Content of: <book><chapter><para>
5464 #: freeculture.xml:4210
5466 "The copyright warriors are right: A copyright is a kind of property. It can "
5467 "be owned and sold, and the law protects against its theft. Ordinarily, the "
5468 "copyright owner gets to hold out for any price he wants. Markets reckon the "
5469 "supply and demand that partially determine the price she can get."
5472 #. type: Content of: <book><chapter><para>
5473 #: freeculture.xml:4217
5475 "But in ordinary language, to call a copyright a \"property\" right is a bit "
5476 "misleading, for the property of copyright is an odd kind of property. "
5477 "Indeed, the very idea of property in any idea or any expression is very "
5478 "odd. I understand what I am taking when I take the picnic table you put in "
5479 "your backyard. I am taking a thing, the picnic table, and after I take it, "
5480 "you don't have it. But what am I taking when I take the good idea you had to "
5481 "put a picnic table in the backyard—by, for example, going to Sears, "
5482 "buying a table, and putting it in my backyard? What is the thing I am taking "
5487 #. type: Content of: <book><chapter><para><footnote><para>
5488 #: freeculture.xml:4242
5490 "Letter from Thomas Jefferson to Isaac McPherson (13 August 1813) in The "
5491 "Writings of Thomas Jefferson, vol. 6 (Andrew A. Lipscomb and Albert Ellery "
5492 "Bergh, eds., 1903), 330, 333–34."
5495 #. type: Content of: <book><chapter><para>
5496 #: freeculture.xml:4229
5498 "The point is not just about the thingness of picnic tables versus ideas, "
5499 "though that's an important difference. The point instead is that in the "
5500 "ordinary case—indeed, in practically every case except for a narrow "
5501 "range of exceptions—ideas released to the world are free. I don't take "
5502 "anything from you when I copy the way you dress—though I might seem "
5503 "weird if I did it every day, and especially weird if you are a "
5504 "woman. Instead, as Thomas Jefferson said (and as is especially true when I "
5505 "copy the way someone else dresses), \"He who receives an idea from me, "
5506 "receives instruction himself without lessening mine; as he who lights his "
5507 "taper at mine, receives light without darkening me.\"<placeholder "
5508 "type=\"footnote\" id=\"0\"/>"
5511 #. type: Content of: <book><chapter><para>
5512 #: freeculture.xml:4248
5514 "The exceptions to free use are ideas and expressions within the reach of the "
5515 "law of patent and copyright, and a few other domains that I won't discuss "
5516 "here. Here the law says you can't take my idea or expression without my "
5517 "permission: The law turns the intangible into property."
5521 #. type: Content of: <book><chapter><para><footnote><para>
5522 #: freeculture.xml:4263
5524 "As the legal realists taught American law, all property rights are "
5525 "intangible. A property right is simply a right that an individual has "
5526 "against the world to do or not do certain things that may or may not attach "
5527 "to a physical object. The right itself is intangible, even if the object to "
5528 "which it is (metaphorically) attached is tangible. See Adam Mossoff, \"What "
5529 "Is Property? Putting the Pieces Back Together,\" Arizona Law Review 45 "
5530 "(2003): 373, 429 n. 241."
5533 #. type: Content of: <book><chapter><para>
5534 #: freeculture.xml:4256
5536 "But how, and to what extent, and in what form—the details, in other "
5537 "words—matter. To get a good sense of how this practice of turning the "
5538 "intangible into property emerged, we need to place this \"property\" in its "
5539 "proper context.<placeholder type=\"footnote\" id=\"0\"/>"
5542 #. type: Content of: <book><chapter><para>
5543 #: freeculture.xml:4276
5545 "My strategy in doing this will be the same as my strategy in the preceding "
5546 "part. I offer four stories to help put the idea of \"copyright material is "
5547 "property\" in context. Where did the idea come from? What are its limits? "
5548 "How does it function in practice? After these stories, the significance of "
5549 "this true statement—\"copyright material is property\"— will be "
5550 "a bit more clear, and its implications will be revealed as quite different "
5551 "from the implications that the copyright warriors would have us draw."
5554 #. type: Content of: <book><chapter><sect1><title>
5555 #: freeculture.xml:4290
5556 msgid "CHAPTER SIX: Founders"
5559 #. type: Content of: <book><chapter><sect1><para>
5560 #: freeculture.xml:4292
5562 "William Shakespeare wrote Romeo and Juliet in 1595. The play was first "
5563 "published in 1597. It was the eleventh major play that Shakespeare had "
5564 "written. He would continue to write plays through 1613, and the plays that "
5565 "he wrote have continued to define Anglo-American culture ever since. So "
5566 "deeply have the works of a sixteenth-century writer seeped into our culture "
5567 "that we often don't even recognize their source. I once overheard someone "
5568 "commenting on Kenneth Branagh's adaptation of Henry V: \"I liked it, but "
5569 "Shakespeare is so full of clichés.\""
5573 #. type: Content of: <book><chapter><sect1><para><footnote><para>
5574 #: freeculture.xml:4308
5576 "Jacob Tonson is typically remembered for his associations with prominent "
5577 "eighteenth-century literary figures, especially John Dryden, and for his "
5578 "handsome \"definitive editions\" of classic works. In addition to Romeo and "
5579 "Juliet, he published an astonishing array of works that still remain at the "
5580 "heart of the English canon, including collected works of Shakespeare, Ben "
5581 "Jonson, John Milton, and John Dryden. See Keith Walker, \"Jacob Tonson, "
5582 "Bookseller,\" American Scholar 61:3 (1992): 424–31."
5586 #. type: Content of: <book><chapter><sect1><para><footnote><para>
5587 #: freeculture.xml:4319
5589 "Lyman Ray Patterson, Copyright in Historical Perspective (Nashville: "
5590 "Vanderbilt University Press, 1968), 151–52."
5594 #. type: Content of: <book><chapter><sect1><para>
5595 #: freeculture.xml:4304
5597 "In 1774, almost 180 years after Romeo and Juliet was written, the "
5598 "\"copy-right\" for the work was still thought by many to be the exclusive "
5599 "right of a single London publisher, Jacob Tonson.<placeholder "
5600 "type=\"footnote\" id=\"0\"/> Tonson was the most prominent of a small group "
5601 "of publishers called the Conger<placeholder type=\"footnote\" id=\"1\"/> who "
5602 "controlled bookselling in England during the eighteenth century. The Conger "
5603 "claimed a perpetual right to control the \"copy\" of books that they had "
5604 "acquired from authors. That perpetual right meant that no one else could "
5605 "publish copies of a book to which they held the copyright. Prices of the "
5606 "classics were thus kept high; competition to produce better or cheaper "
5607 "editions was eliminated."
5611 #. type: Content of: <book><chapter><sect1><para><footnote><para>
5612 #: freeculture.xml:4345
5614 "As Siva Vaidhyanathan nicely argues, it is erroneous to call this a "
5615 "\"copyright law.\" See Vaidhyanathan, Copyrights and Copywrongs, 40."
5618 #. type: Content of: <book><chapter><sect1><para>
5619 #: freeculture.xml:4335
5621 "Now, there's something puzzling about the year 1774 to anyone who knows a "
5622 "little about copyright law. The better-known year in the history of "
5623 "copyright is 1710, the year that the British Parliament adopted the first "
5624 "\"copyright\" act. Known as the Statute of Anne, the act stated that all "
5625 "published works would get a copyright term of fourteen years, renewable once "
5626 "if the author was alive, and that all works already published by 1710 would "
5627 "get a single term of twenty-one additional years.<placeholder "
5628 "type=\"footnote\" id=\"0\"/> Under this law, Romeo and Juliet should have "
5629 "been free in 1731. So why was there any issue about it still being under "
5630 "Tonson's control in 1774?"
5633 #. type: Content of: <book><chapter><sect1><para>
5634 #: freeculture.xml:4353
5636 "The reason is that the English hadn't yet agreed on what a \"copyright\" "
5637 "was—indeed, no one had. At the time the English passed the Statute of "
5638 "Anne, there was no other legislation governing copyrights. The last law "
5639 "regulating publishers, the Licensing Act of 1662, had expired in 1695. That "
5640 "law gave publishers a monopoly over publishing, as a way to make it easier "
5641 "for the Crown to control what was published. But after it expired, there "
5642 "was no positive law that said that the publishers, or \"Stationers,\" had an "
5643 "exclusive right to print books."
5646 #. type: Content of: <book><chapter><sect1><para>
5647 #: freeculture.xml:4366
5649 "There was no positive law, but that didn't mean that there was no law. The "
5650 "Anglo-American legal tradition looks to both the words of legislatures and "
5651 "the words of judges to know the rules that are to govern how people are to "
5652 "behave. We call the words from legislatures \"positive law.\" We call the "
5653 "words from judges \"common law.\" The common law sets the background against "
5654 "which legislatures legislate; the legislature, ordinarily, can trump that "
5655 "background only if it passes a law to displace it. And so the real question "
5656 "after the licensing statutes had expired was whether the common law "
5657 "protected a copyright, independent of any positive law."
5661 #. type: Content of: <book><chapter><sect1><para>
5662 #: freeculture.xml:4383
5664 "This question was important to the publishers, or \"booksellers,\" as they "
5665 "were called, because there was growing competition from foreign "
5666 "publishers. The Scottish, in particular, were increasingly publishing and "
5667 "exporting books to England. That competition reduced the profits of the "
5668 "Conger, which reacted by demanding that Parliament pass a law to again give "
5669 "them exclusive control over publishing. That demand ultimately resulted in "
5670 "the Statute of Anne."
5673 #. type: Content of: <book><chapter><sect1><para>
5674 #: freeculture.xml:4395
5676 "The Statute of Anne granted the author or \"proprietor\" of a book an "
5677 "exclusive right to print that book. In an important limitation, however, and "
5678 "to the horror of the booksellers, the law gave the bookseller that right for "
5679 "a limited term. At the end of that term, the copyright \"expired,\" and the "
5680 "work would then be free and could be published by anyone. Or so the "
5681 "legislature is thought to have believed."
5684 #. type: Content of: <book><chapter><sect1><para>
5685 #: freeculture.xml:4405
5687 "Now, the thing to puzzle about for a moment is this: Why would Parliament "
5688 "limit the exclusive right? Not why would they limit it to the particular "
5689 "limit they set, but why would they limit the right at all?"
5692 #. type: Content of: <book><chapter><sect1><para>
5693 #: freeculture.xml:4410
5695 "For the booksellers, and the authors whom they represented, had a very "
5696 "strong claim. Take Romeo and Juliet as an example: That play was written by "
5697 "Shakespeare. It was his genius that brought it into the world. He didn't "
5698 "take anybody's property when he created this play (that's a controversial "
5699 "claim, but never mind), and by his creating this play, he didn't make it any "
5700 "harder for others to craft a play. So why is it that the law would ever "
5701 "allow someone else to come along and take Shakespeare's play without his, or "
5702 "his estate's, permission? What reason is there to allow someone else to "
5703 "\"steal\" Shakespeare's work?"
5706 #. type: Content of: <book><chapter><sect1><para>
5707 #: freeculture.xml:4422
5709 "The answer comes in two parts. We first need to see something special about "
5710 "the notion of \"copyright\" that existed at the time of the Statute of "
5711 "Anne. Second, we have to see something important about \"booksellers.\""
5715 #. type: Content of: <book><chapter><sect1><para>
5716 #: freeculture.xml:4429
5718 "First, about copyright. In the last three hundred years, we have come to "
5719 "apply the concept of \"copyright\" ever more broadly. But in 1710, it wasn't "
5720 "so much a concept as it was a very particular right. The copyright was born "
5721 "as a very specific set of restrictions: It forbade others from reprinting a "
5722 "book. In 1710, the \"copy-right\" was a right to use a particular machine to "
5723 "replicate a particular work. It did not go beyond that very narrow right. It "
5724 "did not control any more generally how a work could be used. Today the right "
5725 "includes a large collection of restrictions on the freedom of others: It "
5726 "grants the author the exclusive right to copy, the exclusive right to "
5727 "distribute, the exclusive right to perform, and so on."
5730 #. type: Content of: <book><chapter><sect1><para>
5731 #: freeculture.xml:4446
5733 "So, for example, even if the copyright to Shakespeare's works were "
5734 "perpetual, all that would have meant under the original meaning of the term "
5735 "was that no one could reprint Shakespeare's work without the permission of "
5736 "the Shakespeare estate. It would not have controlled anything, for example, "
5737 "about how the work could be performed, whether the work could be translated, "
5738 "or whether Kenneth Branagh would be allowed to make his films. The "
5739 "\"copy-right\" was only an exclusive right to print—no less, of "
5740 "course, but also no more."
5743 #. type: Content of: <book><chapter><sect1><para>
5744 #: freeculture.xml:4458
5746 "Even that limited right was viewed with skepticism by the British. They had "
5747 "had a long and ugly experience with \"exclusive rights,\" especially "
5748 "\"exclusive rights\" granted by the Crown. The English had fought a civil "
5749 "war in part about the Crown's practice of handing out "
5750 "monopolies—especially monopolies for works that already existed. King "
5751 "Henry VIII granted a patent to print the Bible and a monopoly to Darcy to "
5752 "print playing cards. The English Parliament began to fight back against this "
5753 "power of the Crown. In 1656, it passed the Statute of Monopolies, limiting "
5754 "monopolies to patents for new inventions. And by 1710, Parliament was eager "
5755 "to deal with the growing monopoly in publishing."
5758 #. type: Content of: <book><chapter><sect1><para>
5759 #: freeculture.xml:4474
5761 "Thus the \"copy-right,\" when viewed as a monopoly right, was naturally "
5762 "viewed as a right that should be limited. (However convincing the claim that "
5763 "\"it's my property, and I should have it forever,\" try sounding convincing "
5764 "when uttering, \"It's my monopoly, and I should have it forever.\") The "
5765 "state would protect the exclusive right, but only so long as it benefited "
5766 "society. The British saw the harms from specialinterest favors; they passed "
5767 "a law to stop them."
5771 #. type: Content of: <book><chapter><sect1><para><footnote><para>
5772 #: freeculture.xml:4498
5774 "Philip Wittenberg, The Protection and Marketing of Literary Property (New "
5775 "York: J. Messner, Inc., 1937), 31."
5778 #. type: Content of: <book><chapter><sect1><para>
5779 #: freeculture.xml:4485
5781 "Second, about booksellers. It wasn't just that the copyright was a "
5782 "monopoly. It was also that it was a monopoly held by the booksellers. "
5783 "Booksellers sound quaint and harmless to us. They were not viewed as "
5784 "harmless in seventeenth-century England. Members of the Conger were "
5785 "increasingly seen as monopolists of the worst kind—tools of the "
5786 "Crown's repression, selling the liberty of England to guarantee themselves a "
5787 "monopoly profit. The attacks against these monopolists were harsh: Milton "
5788 "described them as \"old patentees and monopolizers in the trade of "
5789 "book-selling\"; they were \"men who do not therefore labour in an honest "
5790 "profession to which learning is indetted.\"<placeholder type=\"footnote\" "
5794 #. type: Content of: <book><chapter><sect1><para>
5795 #: freeculture.xml:4503
5797 "Many believed the power the booksellers exercised over the spread of "
5798 "knowledge was harming that spread, just at the time the Enlightenment was "
5799 "teaching the importance of education and knowledge spread generally. The "
5800 "idea that knowledge should be free was a hallmark of the time, and these "
5801 "powerful commercial interests were interfering with that idea."
5804 #. type: Content of: <book><chapter><sect1><para>
5805 #: freeculture.xml:4512
5807 "To balance this power, Parliament decided to increase competition among "
5808 "booksellers, and the simplest way to do that was to spread the wealth of "
5809 "valuable books. Parliament therefore limited the term of copyrights, and "
5810 "thereby guaranteed that valuable books would become open to any publisher to "
5811 "publish after a limited time. Thus the setting of the term for existing "
5812 "works to just twenty-one years was a compromise to fight the power of the "
5813 "booksellers. The limitation on terms was an indirect way to assure "
5814 "competition among publishers, and thus the construction and spread of "
5818 #. type: Content of: <book><chapter><sect1><para>
5819 #: freeculture.xml:4524
5821 "When 1731 (1710 + 21) came along, however, the booksellers were getting "
5822 "anxious. They saw the consequences of more competition, and like every "
5823 "competitor, they didn't like them. At first booksellers simply ignored the "
5824 "Statute of Anne, continuing to insist on the perpetual right to control "
5825 "publication. But in 1735 and 1737, they tried to persuade Parliament to "
5826 "extend their terms. Twenty-one years was not enough, they said; they needed "
5830 #. type: Content of: <book><chapter><sect1><para>
5831 #: freeculture.xml:4533
5833 "Parliament rejected their requests. As one pamphleteer put it, in words that "
5838 #. type: Content of: <book><chapter><sect1><blockquote><para><footnote><para>
5839 #: freeculture.xml:4548
5841 "A Letter to a Member of Parliament concerning the Bill now depending in the "
5842 "House of Commons, for making more effectual an Act in the Eighth Year of the "
5843 "Reign of Queen Anne, entitled, An Act for the Encouragement of Learning, by "
5844 "Vesting the Copies of Printed Books in the Authors or Purchasers of such "
5845 "Copies, during the Times therein mentioned (London, 1735), in Brief Amici "
5846 "Curiae of Tyler T. Ochoa et al., 8, Eldred v. Ashcroft, 537 U.S. 186 (2003) "
5850 #. type: Content of: <book><chapter><sect1><blockquote><para>
5851 #: freeculture.xml:4538
5853 "I see no Reason for granting a further Term now, which will not hold as well "
5854 "for granting it again and again, as often as the Old ones Expire; so that "
5855 "should this Bill pass, it will in Effect be establishing a perpetual "
5856 "Monopoly, a Thing deservedly odious in the Eye of the Law; it will be a "
5857 "great Cramp to Trade, a Discouragement to Learning, no Benefit to the "
5858 "Authors, but a general Tax on the Publick; and all this only to increase the "
5859 "private Gain of the Booksellers.<placeholder type=\"footnote\" id=\"0\"/>"
5862 #. type: Content of: <book><chapter><sect1><para>
5863 #: freeculture.xml:4559
5865 "Having failed in Parliament, the publishers turned to the courts in a series "
5866 "of cases. Their argument was simple and direct: The Statute of Anne gave "
5867 "authors certain protections through positive law, but those protections were "
5868 "not intended as replacements for the common law. Instead, they were "
5869 "intended simply to supplement the common law. Under common law, it was "
5870 "already wrong to take another person's creative \"property\" and use it "
5871 "without his permission. The Statute of Anne, the booksellers argued, didn't "
5872 "change that. Therefore, just because the protections of the Statute of Anne "
5873 "expired, that didn't mean the protections of the common law expired: Under "
5874 "the common law they had the right to ban the publication of a book, even if "
5875 "its Statute of Anne copyright had expired. This, they argued, was the only "
5876 "way to protect authors."
5880 #. type: Content of: <book><chapter><sect1><para><footnote><para>
5881 #: freeculture.xml:4580
5883 "Lyman Ray Patterson, \"Free Speech, Copyright, and Fair Use,\" Vanderbilt "
5884 "Law Review 40 (1987): 28. For a wonderfully compelling account, see "
5885 "Vaidhyanathan, 37–48."
5888 #. type: Content of: <book><chapter><sect1><para>
5889 #: freeculture.xml:4574
5891 "This was a clever argument, and one that had the support of some of the "
5892 "leading jurists of the day. It also displayed extraordinary chutzpah. Until "
5893 "then, as law professor Raymond Patterson has put it, \"The publishers "
5894 ". . . had as much concern for authors as a cattle rancher has for "
5895 "cattle.\"<placeholder type=\"footnote\" id=\"0\"/> The bookseller didn't "
5896 "care squat for the rights of the author. His concern was the monopoly "
5897 "profit that the author's work gave."
5901 #. type: Content of: <book><chapter><sect1><para><footnote><para>
5902 #: freeculture.xml:4592
5904 "For a compelling account, see David Saunders, Authorship and Copyright "
5905 "(London: Routledge, 1992), 62–69."
5908 #. type: Content of: <book><chapter><sect1><para>
5909 #: freeculture.xml:4588
5911 "The booksellers' argument was not accepted without a fight. The hero of "
5912 "this fight was a Scottish bookseller named Alexander Donaldson.<placeholder "
5913 "type=\"footnote\" id=\"0\"/>"
5917 #. type: Content of: <book><chapter><sect1><para><footnote><para>
5918 #: freeculture.xml:4602
5920 "Mark Rose, Authors and Owners (Cambridge: Harvard University Press, 1993), "
5925 #. type: Content of: <book><chapter><sect1><para><footnote><para>
5926 #: freeculture.xml:4612
5930 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
5931 #: freeculture.xml:4614
5932 msgid "Erskine, Andrew"
5935 #. type: Content of: <book><chapter><sect1><para>
5936 #: freeculture.xml:4597
5938 "Donaldson was an outsider to the London Conger. He began his career in "
5939 "Edinburgh in 1750. The focus of his business was inexpensive reprints \"of "
5940 "standard works whose copyright term had expired,\" at least under the "
5941 "Statute of Anne.<placeholder type=\"footnote\" id=\"0\"/> Donaldson's "
5942 "publishing house prospered and became \"something of a center for literary "
5943 "Scotsmen.\" \"[A]mong them,\" Professor Mark Rose writes, was \"the young "
5944 "James Boswell who, together with his friend Andrew Erskine, published an "
5945 "anthology of contemporary Scottish poems with Donaldson.\"<placeholder "
5946 "type=\"footnote\" id=\"1\"/> <placeholder type=\"indexterm\" id=\"2\"/>"
5950 #. type: Content of: <book><chapter><sect1><para><footnote><para>
5951 #: freeculture.xml:4623
5953 "Lyman Ray Patterson, Copyright in Historical Perspective, 167 (quoting "
5957 #. type: Content of: <book><chapter><sect1><para>
5958 #: freeculture.xml:4617
5960 "When the London booksellers tried to shut down Donaldson's shop in Scotland, "
5961 "he responded by moving his shop to London, where he sold inexpensive "
5962 "editions \"of the most popular English books, in defiance of the supposed "
5963 "common law right of Literary Property.\"<placeholder type=\"footnote\" "
5964 "id=\"0\"/> His books undercut the Conger prices by 30 to 50 percent, and he "
5965 "rested his right to compete upon the ground that, under the Statute of Anne, "
5966 "the works he was selling had passed out of protection."
5969 #. type: Content of: <book><chapter><sect1><para>
5970 #: freeculture.xml:4631
5972 "The London booksellers quickly brought suit to block \"piracy\" like "
5973 "Donaldson's. A number of actions were successful against the \"pirates,\" "
5974 "the most important early victory being Millar v. Taylor."
5978 #. type: Content of: <book><chapter><sect1><para><footnote><para>
5979 #: freeculture.xml:4643
5981 "Howard B. Abrams, \"The Historic Foundation of American Copyright Law: "
5982 "Exploding the Myth of Common Law Copyright,\" Wayne Law Review 29 (1983): "
5986 #. type: Content of: <book><chapter><sect1><para>
5987 #: freeculture.xml:4636
5989 "Millar was a bookseller who in 1729 had purchased the rights to James "
5990 "Thomson's poem \"The Seasons.\" Millar complied with the requirements of the "
5991 "Statute of Anne, and therefore received the full protection of the "
5992 "statute. After the term of copyright ended, Robert Taylor began printing a "
5993 "competing volume. Millar sued, claiming a perpetual common law right, the "
5994 "Statute of Anne notwithstanding.<placeholder type=\"footnote\" id=\"0\"/>"
5997 #. type: Content of: <book><chapter><sect1><para>
5998 #: freeculture.xml:4652
6000 "Astonishingly to modern lawyers, one of the greatest judges in English "
6001 "history, Lord Mansfield, agreed with the booksellers. Whatever protection "
6002 "the Statute of Anne gave booksellers, it did not, he held, extinguish any "
6003 "common law right. The question was whether the common law would protect the "
6004 "author against subsequent \"pirates.\" Mansfield's answer was yes: The "
6005 "common law would bar Taylor from reprinting Thomson's poem without Millar's "
6006 "permission. That common law rule thus effectively gave the booksellers a "
6007 "perpetual right to control the publication of any book assigned to them."
6011 #. type: Content of: <book><chapter><sect1><para>
6012 #: freeculture.xml:4663
6014 "Considered as a matter of abstract justice—reasoning as if justice "
6015 "were just a matter of logical deduction from first "
6016 "principles—Mansfield's conclusion might make some sense. But what it "
6017 "ignored was the larger issue that Parliament had struggled with in 1710: How "
6018 "best to limit the monopoly power of publishers? Parliament's strategy was to "
6019 "offer a term for existing works that was long enough to buy peace in 1710, "
6020 "but short enough to assure that culture would pass into competition within a "
6021 "reasonable period of time. Within twenty-one years, Parliament believed, "
6022 "Britain would mature from the controlled culture that the Crown coveted to "
6023 "the free culture that we inherited."
6026 #. type: Content of: <book><chapter><sect1><para>
6027 #: freeculture.xml:4678
6029 "The fight to defend the limits of the Statute of Anne was not to end there, "
6030 "however, and it is here that Donaldson enters the mix."
6033 #. type: Content of: <book><chapter><sect1><indexterm><primary>
6034 #: freeculture.xml:4681
6035 msgid "Beckett, Thomas"
6039 #. type: Content of: <book><chapter><sect1><para><footnote><para>
6040 #: freeculture.xml:4687
6041 msgid "Ibid., 1156."
6044 #. type: Content of: <book><chapter><sect1><para>
6045 #: freeculture.xml:4683
6047 "Millar died soon after his victory, so his case was not appealed. His estate "
6048 "sold Thomson's poems to a syndicate of printers that included Thomas "
6049 "Beckett.<placeholder type=\"footnote\" id=\"0\"/> Donaldson then released an "
6050 "unauthorized edition of Thomson's works. Beckett, on the strength of the "
6051 "decision in Millar, got an injunction against Donaldson. Donaldson appealed "
6052 "the case to the House of Lords, which functioned much like our own Supreme "
6053 "Court. In February of 1774, that body had the chance to interpret the "
6054 "meaning of Parliament's limits from sixty years before."
6057 #. type: Content of: <book><chapter><sect1><para>
6058 #: freeculture.xml:4697
6060 "As few legal cases ever do, Donaldson v. Beckett drew an enormous amount of "
6061 "attention throughout Britain. Donaldson's lawyers argued that whatever "
6062 "rights may have existed under the common law, the Statute of Anne terminated "
6063 "those rights. After passage of the Statute of Anne, the only legal "
6064 "protection for an exclusive right to control publication came from that "
6065 "statute. Thus, they argued, after the term specified in the Statute of Anne "
6066 "expired, works that had been protected by the statute were no longer "
6070 #. type: Content of: <book><chapter><sect1><para>
6071 #: freeculture.xml:4707
6073 "The House of Lords was an odd institution. Legal questions were presented to "
6074 "the House and voted upon first by the \"law lords,\" members of special "
6075 "legal distinction who functioned much like the Justices in our Supreme "
6076 "Court. Then, after the law lords voted, the House of Lords generally voted."
6080 #. type: Content of: <book><chapter><sect1><para>
6081 #: freeculture.xml:4714
6083 "The reports about the law lords' votes are mixed. On some counts, it looks "
6084 "as if perpetual copyright prevailed. But there is no ambiguity about how the "
6085 "House of Lords voted as whole. By a two-to-one majority (22 to 11) they "
6086 "voted to reject the idea of perpetual copyrights. Whatever one's "
6087 "understanding of the common law, now a copyright was fixed for a limited "
6088 "time, after which the work protected by copyright passed into the public "
6092 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6093 #: freeculture.xml:4732
6094 msgid "Bacon, Francis"
6097 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6098 #: freeculture.xml:4733
6099 msgid "Bunyan, John"
6102 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6103 #: freeculture.xml:4734
6104 msgid "Johnson, Samuel"
6107 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6108 #: freeculture.xml:4735
6109 msgid "Milton, John"
6112 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6113 #: freeculture.xml:4736
6114 msgid "Shakespeare, William"
6117 #. type: Content of: <book><chapter><sect1><para>
6118 #: freeculture.xml:4724
6120 "\"The public domain.\" Before the case of Donaldson v. Beckett, there was no "
6121 "clear idea of a public domain in England. Before 1774, there was a strong "
6122 "argument that common law copyrights were perpetual. After 1774, the public "
6123 "domain was born. For the first time in Anglo-American history, the legal "
6124 "control over creative works expired, and the greatest works in English "
6125 "history—including those of Shakespeare, Bacon, Milton, Johnson, and "
6126 "Bunyan—were free of legal restraint. <placeholder type=\"indexterm\" "
6127 "id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/> <placeholder "
6128 "type=\"indexterm\" id=\"2\"/> <placeholder type=\"indexterm\" id=\"3\"/> "
6129 "<placeholder type=\"indexterm\" id=\"4\"/>"
6133 #. type: Content of: <book><chapter><sect1><para><footnote><para>
6134 #: freeculture.xml:4749
6138 #. type: Content of: <book><chapter><sect1><para>
6139 #: freeculture.xml:4739
6141 "It is hard for us to imagine, but this decision by the House of Lords fueled "
6142 "an extraordinarily popular and political reaction. In Scotland, where most "
6143 "of the \"pirate publishers\" did their work, people celebrated the decision "
6144 "in the streets. As the Edinburgh Advertiser reported, \"No private cause has "
6145 "so much engrossed the attention of the public, and none has been tried "
6146 "before the House of Lords in the decision of which so many individuals were "
6147 "interested.\" \"Great rejoicing in Edinburgh upon victory over literary "
6148 "property: bonfires and illuminations.\"<placeholder type=\"footnote\" "
6152 #. type: Content of: <book><chapter><sect1><para>
6153 #: freeculture.xml:4753
6155 "In London, however, at least among publishers, the reaction was equally "
6156 "strong in the opposite direction. The Morning Chronicle reported:"
6159 #. type: Content of: <book><chapter><sect1><blockquote><para>
6160 #: freeculture.xml:4759
6162 "By the above decision . . . near 200,000 pounds worth of what was honestly "
6163 "purchased at public sale, and which was yesterday thought property is now "
6164 "reduced to nothing. The Booksellers of London and Westminster, many of whom "
6165 "sold estates and houses to purchase Copy-right, are in a manner ruined, and "
6166 "those who after many years industry thought they had acquired a competency "
6167 "to provide for their families now find themselves without a shilling to "
6168 "devise to their successors.<placeholder type=\"footnote\" id=\"0\"/>"
6172 #. type: Content of: <book><chapter><sect1><para>
6173 #: freeculture.xml:4774
6175 "\"Ruined\" is a bit of an exaggeration. But it is not an exaggeration to say "
6176 "that the change was profound. The decision of the House of Lords meant that "
6177 "the booksellers could no longer control how culture in England would grow "
6178 "and develop. Culture in England was thereafter free. Not in the sense that "
6179 "copyrights would not be respected, for of course, for a limited time after a "
6180 "work was published, the bookseller had an exclusive right to control the "
6181 "publication of that book. And not in the sense that books could be stolen, "
6182 "for even after a copyright expired, you still had to buy the book from "
6183 "someone. But free in the sense that the culture and its growth would no "
6184 "longer be controlled by a small group of publishers. As every free market "
6185 "does, this free market of free culture would grow as the consumers and "
6186 "producers chose. English culture would develop as the many English readers "
6187 "chose to let it develop— chose in the books they bought and wrote; "
6188 "chose in the memes they repeated and endorsed. Chose in a competitive "
6189 "context, not a context in which the choices about what culture is available "
6190 "to people and how they get access to it are made by the few despite the "
6191 "wishes of the many."
6194 #. type: Content of: <book><chapter><sect1><para>
6195 #: freeculture.xml:4794
6197 "At least, this was the rule in a world where the Parliament is antimonopoly, "
6198 "resistant to the protectionist pleas of publishers. In a world where the "
6199 "Parliament is more pliant, free culture would be less protected."
6202 #. type: Content of: <book><chapter><sect1><title>
6203 #: freeculture.xml:4802
6204 msgid "CHAPTER SEVEN: Recorders"
6207 #. type: Content of: <book><chapter><sect1><para>
6208 #: freeculture.xml:4804
6210 "Jon Else is a filmmaker. He is best known for his documentaries and has been "
6211 "very successful in spreading his art. He is also a teacher, and as a teacher "
6212 "myself, I envy the loyalty and admiration that his students feel for him. (I "
6213 "met, by accident, two of his students at a dinner party. He was their god.)"
6216 #. type: Content of: <book><chapter><sect1><para>
6217 #: freeculture.xml:4811
6219 "Else worked on a documentary that I was involved in. At a break, he told me "
6220 "a story about the freedom to create with film in America today."
6223 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6224 #: freeculture.xml:4822 freeculture.xml:4891
6225 msgid "San Francisco Opera"
6228 #. type: Content of: <book><chapter><sect1><para>
6229 #: freeculture.xml:4816
6231 "In 1990, Else was working on a documentary about Wagner's Ring Cycle. The "
6232 "focus was stagehands at the San Francisco Opera. Stagehands are a "
6233 "particularly funny and colorful element of an opera. During a show, they "
6234 "hang out below the stage in the grips' lounge and in the lighting loft. They "
6235 "make a perfect contrast to the art on the stage. <placeholder "
6236 "type=\"indexterm\" id=\"0\"/>"
6240 #. type: Content of: <book><chapter><sect1><para>
6241 #: freeculture.xml:4825
6243 "During one of the performances, Else was shooting some stagehands playing "
6244 "checkers. In one corner of the room was a television set. Playing on the "
6245 "television set, while the stagehands played checkers and the opera company "
6246 "played Wagner, was The Simpsons. As Else judged it, this touch of cartoon "
6247 "helped capture the flavor of what was special about the scene."
6250 #. type: Content of: <book><chapter><sect1><para>
6251 #: freeculture.xml:4834
6253 "Years later, when he finally got funding to complete the film, Else "
6254 "attempted to clear the rights for those few seconds of The Simpsons. For of "
6255 "course, those few seconds are copyrighted; and of course, to use copyrighted "
6256 "material you need the permission of the copyright owner, unless \"fair use\" "
6257 "or some other privilege applies."
6260 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6261 #: freeculture.xml:4846 freeculture.xml:4854
6262 msgid "Gracie Films"
6265 #. type: Content of: <book><chapter><sect1><para>
6266 #: freeculture.xml:4841
6268 "Else called Simpsons creator Matt Groening's office to get permission. "
6269 "Groening approved the shot. The shot was a four-and-a-halfsecond image on a "
6270 "tiny television set in the corner of the room. How could it hurt? Groening "
6271 "was happy to have it in the film, but he told Else to contact Gracie Films, "
6272 "the company that produces the program. <placeholder type=\"indexterm\" "
6276 #. type: Content of: <book><chapter><sect1><para>
6277 #: freeculture.xml:4849
6279 "Gracie Films was okay with it, too, but they, like Groening, wanted to be "
6280 "careful. So they told Else to contact Fox, Gracie's parent company. Else "
6281 "called Fox and told them about the clip in the corner of the one room shot "
6282 "of the film. Matt Groening had already given permission, Else said. He was "
6283 "just confirming the permission with Fox. <placeholder type=\"indexterm\" "
6287 #. type: Content of: <book><chapter><sect1><para>
6288 #: freeculture.xml:4857
6290 "Then, as Else told me, \"two things happened. First we discovered . . . that "
6291 "Matt Groening doesn't own his own creation—or at least that someone "
6292 "[at Fox] believes he doesn't own his own creation.\" And second, Fox "
6293 "\"wanted ten thousand dollars as a licensing fee for us to use this "
6294 "four-point-five seconds of . . . entirely unsolicited Simpsons which was in "
6295 "the corner of the shot.\""
6298 #. type: Content of: <book><chapter><sect1><para>
6299 #: freeculture.xml:4865
6301 "Else was certain there was a mistake. He worked his way up to someone he "
6302 "thought was a vice president for licensing, Rebecca Herrera. He explained "
6303 "to her, \"There must be some mistake here. . . . We're asking for your "
6304 "educational rate on this.\" That was the educational rate, Herrera told "
6305 "Else. A day or so later, Else called again to confirm what he had been told."
6309 #. type: Content of: <book><chapter><sect1><para>
6310 #: freeculture.xml:4873
6312 "\"I wanted to make sure I had my facts straight,\" he told me. \"Yes, you "
6313 "have your facts straight,\" she said. It would cost $10,000 to use the clip "
6314 "of The Simpsons in the corner of a shot in a documentary film about Wagner's "
6315 "Ring Cycle. And then, astonishingly, Herrera told Else, \"And if you quote "
6316 "me, I'll turn you over to our attorneys.\" As an assistant to Herrera told "
6317 "Else later on, \"They don't give a shit. They just want the money.\""
6320 #. type: Content of: <book><chapter><sect1><para>
6321 #: freeculture.xml:4885
6323 "Else didn't have the money to buy the right to replay what was playing on "
6324 "the television backstage at the San Francisco Opera. To reproduce this "
6325 "reality was beyond the documentary filmmaker's budget. At the very last "
6326 "minute before the film was to be released, Else digitally replaced the shot "
6327 "with a clip from another film that he had worked on, The Day After Trinity, "
6328 "from ten years before. <placeholder type=\"indexterm\" id=\"0\"/>"
6331 #. type: Content of: <book><chapter><sect1><para>
6332 #: freeculture.xml:4894
6334 "There's no doubt that someone, whether Matt Groening or Fox, owns the "
6335 "copyright to The Simpsons. That copyright is their property. To use that "
6336 "copyrighted material thus sometimes requires the permission of the copyright "
6337 "owner. If the use that Else wanted to make of the Simpsons copyright were "
6338 "one of the uses restricted by the law, then he would need to get the "
6339 "permission of the copyright owner before he could use the work in that "
6340 "way. And in a free market, it is the owner of the copyright who gets to set "
6341 "the price for any use that the law says the owner gets to control."
6344 #. type: Content of: <book><chapter><sect1><para>
6345 #: freeculture.xml:4905
6347 "For example, \"public performance\" is a use of The Simpsons that the "
6348 "copyright owner gets to control. If you take a selection of favorite "
6349 "episodes, rent a movie theater, and charge for tickets to come see \"My "
6350 "Favorite Simpsons,\" then you need to get permission from the copyright "
6351 "owner. And the copyright owner (rightly, in my view) can charge whatever she "
6352 "wants—$10 or $1,000,000. That's her right, as set by the law."
6356 #. type: Content of: <book><chapter><sect1><para><footnote><para>
6357 #: freeculture.xml:4917
6359 "For an excellent argument that such use is \"fair use,\" but that lawyers "
6360 "don't permit recognition that it is \"fair use,\" see Richard A. Posner with "
6361 "William F. Patry, \"Fair Use and Statutory Reform in the Wake of Eldred \" "
6362 "(draft on file with author), University of Chicago Law School, 5 August "
6366 #. type: Content of: <book><chapter><sect1><para>
6367 #: freeculture.xml:4914
6369 "But when lawyers hear this story about Jon Else and Fox, their first thought "
6370 "is \"fair use.\"<placeholder type=\"footnote\" id=\"0\"/> Else's use of just "
6371 "4.5 seconds of an indirect shot of a Simpsons episode is clearly a fair use "
6372 "of The Simpsons—and fair use does not require the permission of "
6377 #. type: Content of: <book><chapter><sect1><para>
6378 #: freeculture.xml:4929
6379 msgid "So I asked Else why he didn't just rely upon \"fair use.\" Here's his reply:"
6382 #. type: Content of: <book><chapter><sect1><blockquote><para>
6383 #: freeculture.xml:4933
6385 "The Simpsons fiasco was for me a great lesson in the gulf between what "
6386 "lawyers find irrelevant in some abstract sense, and what is crushingly "
6387 "relevant in practice to those of us actually trying to make and broadcast "
6388 "documentaries. I never had any doubt that it was \"clearly fair use\" in an "
6389 "absolute legal sense. But I couldn't rely on the concept in any concrete "
6394 #. type: Content of: <book><chapter><sect1><blockquote><orderedlist><listitem><para>
6395 #: freeculture.xml:4943
6397 "Before our films can be broadcast, the network requires that we buy Errors "
6398 "and Omissions insurance. The carriers require a detailed \"visual cue "
6399 "sheet\" listing the source and licensing status of each shot in the "
6400 "film. They take a dim view of \"fair use,\" and a claim of \"fair use\" can "
6401 "grind the application process to a halt."
6405 #. type: Content of: <book><chapter><sect1><blockquote><orderedlist><listitem><para>
6406 #: freeculture.xml:4951
6408 "I probably never should have asked Matt Groening in the first place. But I "
6409 "knew (at least from folklore) that Fox had a history of tracking down and "
6410 "stopping unlicensed Simpsons usage, just as George Lucas had a very high "
6411 "profile litigating Star Wars usage. So I decided to play by the book, "
6412 "thinking that we would be granted free or cheap license to four seconds of "
6413 "Simpsons. As a documentary producer working to exhaustion on a shoestring, "
6414 "the last thing I wanted was to risk legal trouble, even nuisance legal "
6415 "trouble, and even to defend a principle."
6420 #. type: Content of: <book><chapter><sect1><blockquote><orderedlist><listitem><para>
6421 #: freeculture.xml:4963
6423 "I did, in fact, speak with one of your colleagues at Stanford Law School "
6424 ". . . who confirmed that it was fair use. He also confirmed that Fox would "
6425 "\"depose and litigate you to within an inch of your life,\" regardless of "
6426 "the merits of my claim. He made clear that it would boil down to who had the "
6427 "bigger legal department and the deeper pockets, me or them."
6431 #. type: Content of: <book><chapter><sect1><blockquote><orderedlist><listitem><para>
6432 #: freeculture.xml:4973
6434 "The question of fair use usually comes up at the end of the project, when we "
6435 "are up against a release deadline and out of money."
6438 #. type: Content of: <book><chapter><sect1><para>
6439 #: freeculture.xml:4980
6441 "In theory, fair use means you need no permission. The theory therefore "
6442 "supports free culture and insulates against a permission culture. But in "
6443 "practice, fair use functions very differently. The fuzzy lines of the law, "
6444 "tied to the extraordinary liability if lines are crossed, means that the "
6445 "effective fair use for many types of creators is slight. The law has the "
6446 "right aim; practice has defeated the aim."
6449 #. type: Content of: <book><chapter><sect1><para>
6450 #: freeculture.xml:4988
6452 "This practice shows just how far the law has come from its "
6453 "eighteenth-century roots. The law was born as a shield to protect "
6454 "publishers' profits against the unfair competition of a pirate. It has "
6455 "matured into a sword that interferes with any use, transformative or not."
6458 #. type: Content of: <book><chapter><sect1><title>
6459 #: freeculture.xml:4997
6460 msgid "CHAPTER EIGHT: Transformers"
6463 #. type: Content of: <book><chapter><sect1><indexterm><primary>
6464 #: freeculture.xml:4998
6468 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
6469 #: freeculture.xml:4999 freeculture.xml:5007 freeculture.xml:5018 freeculture.xml:5033 freeculture.xml:5042 freeculture.xml:5047 freeculture.xml:5099 freeculture.xml:5115 freeculture.xml:5138 freeculture.xml:5200 freeculture.xml:9551
6473 #. type: Content of: <book><chapter><sect1><para>
6474 #: freeculture.xml:5001
6476 "In 1993, Alex Alben was a lawyer working at Starwave, Inc. Starwave was an "
6477 "innovative company founded by Microsoft cofounder Paul Allen to develop "
6478 "digital entertainment. Long before the Internet became popular, Starwave "
6479 "began investing in new technology for delivering entertainment in "
6480 "anticipation of the power of networks."
6483 #. type: Content of: <book><chapter><sect1><para>
6484 #: freeculture.xml:5009
6486 "Alben had a special interest in new technology. He was intrigued by the "
6487 "emerging market for CD-ROM technology—not to distribute film, but to "
6488 "do things with film that otherwise would be very difficult. In 1993, he "
6489 "launched an initiative to develop a product to build retrospectives on the "
6490 "work of particular actors. The first actor chosen was Clint Eastwood. The "
6491 "idea was to showcase all of the work of Eastwood, with clips from his films "
6492 "and interviews with figures important to his career."
6495 #. type: Content of: <book><chapter><sect1><para>
6496 #: freeculture.xml:5020
6498 "At that time, Eastwood had made more than fifty films, as an actor and as a "
6499 "director. Alben began with a series of interviews with Eastwood, asking him "
6500 "about his career. Because Starwave produced those interviews, it was free to "
6501 "include them on the CD."
6505 #. type: Content of: <book><chapter><sect1><para>
6506 #: freeculture.xml:5027
6508 "That alone would not have made a very interesting product, so Starwave "
6509 "wanted to add content from the movies in Eastwood's career: posters, "
6510 "scripts, and other material relating to the films Eastwood made. Most of his "
6511 "career was spent at Warner Brothers, and so it was relatively easy to get "
6512 "permission for that content."
6515 #. type: Content of: <book><chapter><sect1><para>
6516 #: freeculture.xml:5035
6518 "Then Alben and his team decided to include actual film clips. \"Our goal was "
6519 "that we were going to have a clip from every one of Eastwood's films,\" "
6520 "Alben told me. It was here that the problem arose. \"No one had ever really "
6521 "done this before,\" Alben explained. \"No one had ever tried to do this in "
6522 "the context of an artistic look at an actor's career.\""
6525 #. type: Content of: <book><chapter><sect1><para>
6526 #: freeculture.xml:5044
6528 "Alben brought the idea to Michael Slade, the CEO of Starwave. Slade asked, "
6529 "\"Well, what will it take?\""
6532 #. type: Content of: <book><chapter><sect1><para><footnote><para><indexterm><primary>
6533 #: freeculture.xml:5060
6537 #. type: Content of: <book><chapter><sect1><para><footnote><para><indexterm><secondary>
6538 #: freeculture.xml:5061
6539 msgid "publicity rights on images of"
6542 #. type: Content of: <book><chapter><sect1><para><footnote><para>
6543 #: freeculture.xml:5055
6545 "Technically, the rights that Alben had to clear were mainly those of "
6546 "publicity—rights an artist has to control the commercial exploitation "
6547 "of his image. But these rights, too, burden \"Rip, Mix, Burn\" creativity, "
6548 "as this chapter evinces. <placeholder type=\"indexterm\" id=\"0\"/>"
6551 #. type: Content of: <book><chapter><sect1><para>
6552 #: freeculture.xml:5049
6554 "Alben replied, \"Well, we're going to have to clear rights from everyone who "
6555 "appears in these films, and the music and everything else that we want to "
6556 "use in these film clips.\" Slade said, \"Great! Go for it.\"<placeholder "
6557 "type=\"footnote\" id=\"0\"/>"
6560 #. type: Content of: <book><chapter><sect1><para>
6561 #: freeculture.xml:5066
6563 "The problem was that neither Alben nor Slade had any idea what clearing "
6564 "those rights would mean. Every actor in each of the films could have a claim "
6565 "to royalties for the reuse of that film. But CD- ROMs had not been specified "
6566 "in the contracts for the actors, so there was no clear way to know just what "
6567 "Starwave was to do."
6570 #. type: Content of: <book><chapter><sect1><para>
6571 #: freeculture.xml:5073
6573 "I asked Alben how he dealt with the problem. With an obvious pride in his "
6574 "resourcefulness that obscured the obvious bizarreness of his tale, Alben "
6575 "recounted just what they did:"
6578 #. type: Content of: <book><chapter><sect1><blockquote><para>
6579 #: freeculture.xml:5079
6581 "So we very mechanically went about looking up the film clips. We made some "
6582 "artistic decisions about what film clips to include—of course we were "
6583 "going to use the \"Make my day\" clip from Dirty Harry. But you then need to "
6584 "get the guy on the ground who's wiggling under the gun and you need to get "
6585 "his permission. And then you have to decide what you are going to pay him."
6589 #. type: Content of: <book><chapter><sect1><blockquote><para>
6590 #: freeculture.xml:5088
6592 "We decided that it would be fair if we offered them the dayplayer rate for "
6593 "the right to reuse that performance. We're talking about a clip of less than "
6594 "a minute, but to reuse that performance in the CD-ROM the rate at the time "
6595 "was about $600. So we had to identify the people—some of them were "
6596 "hard to identify because in Eastwood movies you can't tell who's the guy "
6597 "crashing through the glass—is it the actor or is it the stuntman? And "
6598 "then we just, we put together a team, my assistant and some others, and we "
6599 "just started calling people."
6602 #. type: Content of: <book><chapter><sect1><para>
6603 #: freeculture.xml:5101
6605 "Some actors were glad to help—Donald Sutherland, for example, followed "
6606 "up himself to be sure that the rights had been cleared. Others were "
6607 "dumbfounded at their good fortune. Alben would ask, \"Hey, can I pay you "
6608 "$600 or maybe if you were in two films, you know, $1,200?\" And they would "
6609 "say, \"Are you for real? Hey, I'd love to get $1,200.\" And some of course "
6610 "were a bit difficult (estranged ex-wives, in particular). But eventually, "
6611 "Alben and his team had cleared the rights to this retrospective CD-ROM on "
6612 "Clint Eastwood's career."
6615 #. type: Content of: <book><chapter><sect1><para>
6616 #: freeculture.xml:5112
6618 "It was one year later—\"and even then we weren't sure whether we were "
6619 "totally in the clear.\""
6622 #. type: Content of: <book><chapter><sect1><para>
6623 #: freeculture.xml:5117
6625 "Alben is proud of his work. The project was the first of its kind and the "
6626 "only time he knew of that a team had undertaken such a massive project for "
6627 "the purpose of releasing a retrospective."
6630 #. type: Content of: <book><chapter><sect1><blockquote><para>
6631 #: freeculture.xml:5123
6633 "Everyone thought it would be too hard. Everyone just threw up their hands "
6634 "and said, \"Oh, my gosh, a film, it's so many copyrights, there's the music, "
6635 "there's the screenplay, there's the director, there's the actors.\" But we "
6636 "just broke it down. We just put it into its constituent parts and said, "
6637 "\"Okay, there's this many actors, this many directors, . . . this many "
6638 "musicians,\" and we just went at it very systematically and cleared the "
6643 #. type: Content of: <book><chapter><sect1><para>
6644 #: freeculture.xml:5135
6646 "And no doubt, the product itself was exceptionally good. Eastwood loved it, "
6647 "and it sold very well."
6650 #. type: Content of: <book><chapter><sect1><indexterm><primary>
6651 #: freeculture.xml:5139
6652 msgid "Drucker, Peter"
6656 #. type: Content of: <book><chapter><sect1><para><footnote><para>
6657 #: freeculture.xml:5147
6659 "U.S. Department of Commerce Office of Acquisition Management, Seven Steps to "
6660 "Performance-Based Services Acquisition, available at <ulink "
6661 "url=\"http://free-culture.cc/notes/\">link #22</ulink>."
6664 #. type: Content of: <book><chapter><sect1><para>
6665 #: freeculture.xml:5141
6667 "But I pressed Alben about how weird it seems that it would have to take a "
6668 "year's work simply to clear rights. No doubt Alben had done this "
6669 "efficiently, but as Peter Drucker has famously quipped, \"There is nothing "
6670 "so useless as doing efficiently that which should not be done at "
6671 "all.\"<placeholder type=\"footnote\" id=\"0\"/> Did it make sense, I asked "
6672 "Alben, that this is the way a new work has to be made?"
6675 #. type: Content of: <book><chapter><sect1><para>
6676 #: freeculture.xml:5155
6678 "For, as he acknowledged, \"very few . . . have the time and resources, and "
6679 "the will to do this,\" and thus, very few such works would ever be "
6680 "made. Does it make sense, I asked him, from the standpoint of what anybody "
6681 "really thought they were ever giving rights for originally, that you would "
6682 "have to go clear rights for these kinds of clips?"
6685 #. type: Content of: <book><chapter><sect1><blockquote><para>
6686 #: freeculture.xml:5163
6688 "I don't think so. When an actor renders a performance in a movie, he or she "
6689 "gets paid very well. . . . And then when 30 seconds of that performance is "
6690 "used in a new product that is a retrospective of somebody's career, I don't "
6691 "think that that person . . . should be compensated for that."
6694 #. type: Content of: <book><chapter><sect1><para>
6695 #: freeculture.xml:5171
6697 "Or at least, is this how the artist should be compensated? Would it make "
6698 "sense, I asked, for there to be some kind of statutory license that someone "
6699 "could pay and be free to make derivative use of clips like this? Did it "
6700 "really make sense that a follow-on creator would have to track down every "
6701 "artist, actor, director, musician, and get explicit permission from each? "
6702 "Wouldn't a lot more be created if the legal part of the creative process "
6703 "could be made to be more clean?"
6707 #. type: Content of: <book><chapter><sect1><blockquote><para>
6708 #: freeculture.xml:5181
6710 "Absolutely. I think that if there were some fair-licensing "
6711 "mechanism—where you weren't subject to hold-ups and you weren't "
6712 "subject to estranged former spouses—you'd see a lot more of this work, "
6713 "because it wouldn't be so daunting to try to put together a retrospective of "
6714 "someone's career and meaningfully illustrate it with lots of media from that "
6715 "person's career. You'd build in a cost as the producer of one of these "
6716 "things. You'd build in a cost of paying X dollars to the talent that "
6717 "performed. But it would be a known cost. That's the thing that trips "
6718 "everybody up and makes this kind of product hard to get off the ground. If "
6719 "you knew I have a hundred minutes of film in this product and it's going to "
6720 "cost me X, then you build your budget around it, and you can get investments "
6721 "and everything else that you need to produce it. But if you say, \"Oh, I "
6722 "want a hundred minutes of something and I have no idea what it's going to "
6723 "cost me, and a certain number of people are going to hold me up for money,\" "
6724 "then it becomes difficult to put one of these things together."
6727 #. type: Content of: <book><chapter><sect1><para>
6728 #: freeculture.xml:5202
6730 "Alben worked for a big company. His company was backed by some of the "
6731 "richest investors in the world. He therefore had authority and access that "
6732 "the average Web designer would not have. So if it took him a year, how long "
6733 "would it take someone else? And how much creativity is never made just "
6734 "because the costs of clearing the rights are so high? These costs are the "
6735 "burdens of a kind of regulation. Put on a Republican hat for a moment, and "
6736 "get angry for a bit. The government defines the scope of these rights, and "
6737 "the scope defined determines how much it's going to cost to negotiate "
6738 "them. (Remember the idea that land runs to the heavens, and imagine the "
6739 "pilot purchasing flythrough rights as he negotiates to fly from Los Angeles "
6740 "to San Francisco.) These rights might well have once made sense; but as "
6741 "circumstances change, they make no sense at all. Or at least, a "
6742 "well-trained, regulationminimizing Republican should look at the rights and "
6743 "ask, \"Does this still make sense?\""
6747 #. type: Content of: <book><chapter><sect1><para>
6748 #: freeculture.xml:5219
6750 "I've seen the flash of recognition when people get this point, but only a "
6751 "few times. The first was at a conference of federal judges in California. "
6752 "The judges were gathered to discuss the emerging topic of cyber-law. I was "
6753 "asked to be on the panel. Harvey Saferstein, a well-respected lawyer from an "
6754 "L.A. firm, introduced the panel with a video that he and a friend, Robert "
6755 "Fairbank, had produced."
6758 #. type: Content of: <book><chapter><sect1><para>
6759 #: freeculture.xml:5229
6761 "The video was a brilliant collage of film from every period in the twentieth "
6762 "century, all framed around the idea of a 60 Minutes episode. The execution "
6763 "was perfect, down to the sixty-minute stopwatch. The judges loved every "
6767 #. type: Content of: <book><chapter><sect1><indexterm><primary>
6768 #: freeculture.xml:5234
6769 msgid "Nimmer, David"
6772 #. type: Content of: <book><chapter><sect1><para>
6773 #: freeculture.xml:5236
6775 "When the lights came up, I looked over to my copanelist, David Nimmer, "
6776 "perhaps the leading copyright scholar and practitioner in the nation. He had "
6777 "an astonished look on his face, as he peered across the room of over 250 "
6778 "well-entertained judges. Taking an ominous tone, he began his talk with a "
6779 "question: \"Do you know how many federal laws were just violated in this "
6783 #. type: Content of: <book><chapter><sect1><indexterm><primary>
6784 #: freeculture.xml:5243
6785 msgid "Boies, David"
6788 #. type: Content of: <book><chapter><sect1><para>
6789 #: freeculture.xml:5245
6791 "For of course, the two brilliantly talented creators who made this film "
6792 "hadn't done what Alben did. They hadn't spent a year clearing the rights to "
6793 "these clips; technically, what they had done violated the law. Of course, "
6794 "it wasn't as if they or anyone were going to be prosecuted for this "
6795 "violation (the presence of 250 judges and a gaggle of federal marshals "
6796 "notwithstanding). But Nimmer was making an important point: A year before "
6797 "anyone would have heard of the word Napster, and two years before another "
6798 "member of our panel, David Boies, would defend Napster before the Ninth "
6799 "Circuit Court of Appeals, Nimmer was trying to get the judges to see that "
6800 "the law would not be friendly to the capacities that this technology would "
6801 "enable. Technology means you can now do amazing things easily; but you "
6802 "couldn't easily do them legally."
6805 #. type: Content of: <book><chapter><sect1><para>
6806 #: freeculture.xml:5260
6808 "We live in a \"cut and paste\" culture enabled by technology. Anyone "
6809 "building a presentation knows the extraordinary freedom that the cut and "
6810 "paste architecture of the Internet created—in a second you can find "
6811 "just about any image you want; in another second, you can have it planted in "
6812 "your presentation."
6815 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
6816 #: freeculture.xml:5276
6820 #. type: Content of: <book><chapter><sect1><para>
6821 #: freeculture.xml:5267
6823 "But presentations are just a tiny beginning. Using the Internet and its "
6824 "archives, musicians are able to string together mixes of sound never before "
6825 "imagined; filmmakers are able to build movies out of clips on computers "
6826 "around the world. An extraordinary site in Sweden takes images of "
6827 "politicians and blends them with music to create biting political "
6828 "commentary. A site called Camp Chaos has produced some of the most biting "
6829 "criticism of the record industry that there is through the mixing of Flash! "
6830 "and music. <placeholder type=\"indexterm\" id=\"0\"/>"
6833 #. type: Content of: <book><chapter><sect1><para>
6834 #: freeculture.xml:5279
6836 "All of these creations are technically illegal. Even if the creators wanted "
6837 "to be \"legal,\" the cost of complying with the law is impossibly "
6838 "high. Therefore, for the law-abiding sorts, a wealth of creativity is never "
6839 "made. And for that part that is made, if it doesn't follow the clearance "
6840 "rules, it doesn't get released."
6843 #. type: Content of: <book><chapter><sect1><para>
6844 #: freeculture.xml:5286
6846 "To some, these stories suggest a solution: Let's alter the mix of rights so "
6847 "that people are free to build upon our culture. Free to add or mix as they "
6848 "see fit. We could even make this change without necessarily requiring that "
6849 "the \"free\" use be free as in \"free beer.\" Instead, the system could "
6850 "simply make it easy for follow-on creators to compensate artists without "
6851 "requiring an army of lawyers to come along: a rule, for example, that says "
6852 "\"the royalty owed the copyright owner of an unregistered work for the "
6853 "derivative reuse of his work will be a flat 1 percent of net revenues, to be "
6854 "held in escrow for the copyright owner.\" Under this rule, the copyright "
6855 "owner could benefit from some royalty, but he would not have the benefit of "
6856 "a full property right (meaning the right to name his own price) unless he "
6857 "registers the work."
6860 #. type: Content of: <book><chapter><sect1><para>
6861 #: freeculture.xml:5301
6863 "Who could possibly object to this? And what reason would there be for "
6864 "objecting? We're talking about work that is not now being made; which if "
6865 "made, under this plan, would produce new income for artists. What reason "
6866 "would anyone have to oppose it?"
6870 #. type: Content of: <book><chapter><sect1><para>
6871 #: freeculture.xml:5307
6873 "In February 2003, DreamWorks studios announced an agreement with Mike Myers, "
6874 "the comic genius of Saturday Night Live and Austin Powers. According to the "
6875 "announcement, Myers and Dream-Works would work together to form a \"unique "
6876 "filmmaking pact.\" Under the agreement, DreamWorks \"will acquire the rights "
6877 "to existing motion picture hits and classics, write new storylines "
6878 "and—with the use of stateof-the-art digital technology—insert "
6879 "Myers and other actors into the film, thereby creating an entirely new piece "
6880 "of entertainment.\""
6883 #. type: Content of: <book><chapter><sect1><para>
6884 #: freeculture.xml:5319
6886 "The announcement called this \"film sampling.\" As Myers explained, \"Film "
6887 "Sampling is an exciting way to put an original spin on existing films and "
6888 "allow audiences to see old movies in a new light. Rap artists have been "
6889 "doing this for years with music and now we are able to take that same "
6890 "concept and apply it to film.\" Steven Spielberg is quoted as saying, \"If "
6891 "anyone can create a way to bring old films to new audiences, it is Mike.\""
6894 #. type: Content of: <book><chapter><sect1><para>
6895 #: freeculture.xml:5328
6897 "Spielberg is right. Film sampling by Myers will be brilliant. But if you "
6898 "don't think about it, you might miss the truly astonishing point about this "
6899 "announcement. As the vast majority of our film heritage remains under "
6900 "copyright, the real meaning of the DreamWorks announcement is just this: It "
6901 "is Mike Myers and only Mike Myers who is free to sample. Any general freedom "
6902 "to build upon the film archive of our culture, a freedom in other contexts "
6903 "presumed for us all, is now a privilege reserved for the funny and "
6904 "famous—and presumably rich."
6907 #. type: Content of: <book><chapter><sect1><para>
6908 #: freeculture.xml:5338
6910 "This privilege becomes reserved for two sorts of reasons. The first "
6911 "continues the story of the last chapter: the vagueness of \"fair use.\" Much "
6912 "of \"sampling\" should be considered \"fair use.\" But few would rely upon "
6913 "so weak a doctrine to create. That leads to the second reason that the "
6914 "privilege is reserved for the few: The costs of negotiating the legal rights "
6915 "for the creative reuse of content are astronomically high. These costs "
6916 "mirror the costs with fair use: You either pay a lawyer to defend your fair "
6917 "use rights or pay a lawyer to track down permissions so you don't have to "
6918 "rely upon fair use rights. Either way, the creative process is a process of "
6919 "paying lawyers—again a privilege, or perhaps a curse, reserved for the "
6923 #. type: Content of: <book><chapter><sect1><title>
6924 #: freeculture.xml:5353
6925 msgid "CHAPTER NINE: Collectors"
6928 #. type: Content of: <book><chapter><sect1><para>
6929 #: freeculture.xml:5355
6931 "In April 1996, millions of \"bots\"—computer codes designed to "
6932 "\"spider,\" or automatically search the Internet and copy "
6933 "content—began running across the Net. Page by page, these bots copied "
6934 "Internet-based information onto a small set of computers located in a "
6935 "basement in San Francisco's Presidio. Once the bots finished the whole of "
6936 "the Internet, they started again. Over and over again, once every two "
6937 "months, these bits of code took copies of the Internet and stored them."
6940 #. type: Content of: <book><chapter><sect1><para>
6941 #: freeculture.xml:5364
6943 "By October 2001, the bots had collected more than five years of copies. And "
6944 "at a small announcement in Berkeley, California, the archive that these "
6945 "copies created, the Internet Archive, was opened to the world. Using a "
6946 "technology called \"the Way Back Machine,\" you could enter a Web page, and "
6947 "see all of its copies going back to 1996, as well as when those pages "
6951 #. type: Content of: <book><chapter><sect1><para>
6952 #: freeculture.xml:5372
6954 "This is the thing about the Internet that Orwell would have appreciated. In "
6955 "the dystopia described in 1984, old newspapers were constantly updated to "
6956 "assure that the current view of the world, approved of by the government, "
6957 "was not contradicted by previous news reports."
6961 #. type: Content of: <book><chapter><sect1><para>
6962 #: freeculture.xml:5380
6964 "Thousands of workers constantly reedited the past, meaning there was no way "
6965 "ever to know whether the story you were reading today was the story that was "
6966 "printed on the date published on the paper."
6969 #. type: Content of: <book><chapter><sect1><para>
6970 #: freeculture.xml:5385
6972 "It's the same with the Internet. If you go to a Web page today, there's no "
6973 "way for you to know whether the content you are reading is the same as the "
6974 "content you read before. The page may seem the same, but the content could "
6975 "easily be different. The Internet is Orwell's library—constantly "
6976 "updated, without any reliable memory."
6980 #. type: Content of: <book><chapter><sect1><para><footnote><para>
6981 #: freeculture.xml:5398
6983 "The temptations remain, however. Brewster Kahle reports that the White House "
6984 "changes its own press releases without notice. A May 13, 2003, press release "
6985 "stated, \"Combat Operations in Iraq Have Ended.\" That was later changed, "
6986 "without notice, to \"Major Combat Operations in Iraq Have Ended.\" E-mail "
6987 "from Brewster Kahle, 1 December 2003."
6990 #. type: Content of: <book><chapter><sect1><para>
6991 #: freeculture.xml:5392
6993 "Until the Way Back Machine, at least. With the Way Back Machine, and the "
6994 "Internet Archive underlying it, you can see what the Internet was. You have "
6995 "the power to see what you remember. More importantly, perhaps, you also have "
6996 "the power to find what you don't remember and what others might prefer you "
6997 "forget.<placeholder type=\"footnote\" id=\"0\"/>"
7000 #. type: Content of: <book><chapter><sect1><para>
7001 #: freeculture.xml:5406
7003 "We take it for granted that we can go back to see what we remember "
7004 "reading. Think about newspapers. If you wanted to study the reaction of your "
7005 "hometown newspaper to the race riots in Watts in 1965, or to Bull Connor's "
7006 "water cannon in 1963, you could go to your public library and look at the "
7007 "newspapers. Those papers probably exist on microfiche. If you're lucky, they "
7008 "exist in paper, too. Either way, you are free, using a library, to go back "
7009 "and remember—not just what it is convenient to remember, but remember "
7010 "something close to the truth."
7013 #. type: Content of: <book><chapter><sect1><para>
7014 #: freeculture.xml:5417
7016 "It is said that those who fail to remember history are doomed to repeat "
7017 "it. That's not quite correct. We all forget history. The key is whether we "
7018 "have a way to go back to rediscover what we forget. More directly, the key "
7019 "is whether an objective past can keep us honest. Libraries help do that, by "
7020 "collecting content and keeping it, for schoolchildren, for researchers, for "
7021 "grandma. A free society presumes this knowedge."
7025 #. type: Content of: <book><chapter><sect1><para>
7026 #: freeculture.xml:5426
7028 "The Internet was an exception to this presumption. Until the Internet "
7029 "Archive, there was no way to go back. The Internet was the quintessentially "
7030 "transitory medium. And yet, as it becomes more important in forming and "
7031 "reforming society, it becomes more and more important to maintain in some "
7032 "historical form. It's just bizarre to think that we have scads of archives "
7033 "of newspapers from tiny towns around the world, yet there is but one copy of "
7034 "the Internet—the one kept by the Internet Archive."
7037 #. type: Content of: <book><chapter><sect1><para>
7038 #: freeculture.xml:5437
7040 "Brewster Kahle is the founder of the Internet Archive. He was a very "
7041 "successful Internet entrepreneur after he was a successful computer "
7042 "researcher. In the 1990s, Kahle decided he had had enough business "
7043 "success. It was time to become a different kind of success. So he launched "
7044 "a series of projects designed to archive human knowledge. The Internet "
7045 "Archive was just the first of the projects of this Andrew Carnegie of the "
7046 "Internet. By December of 2002, the archive had over 10 billion pages, and it "
7047 "was growing at about a billion pages a month."
7050 #. type: Content of: <book><chapter><sect1><para>
7051 #: freeculture.xml:5447
7053 "The Way Back Machine is the largest archive of human knowledge in human "
7054 "history. At the end of 2002, it held \"two hundred and thirty terabytes of "
7055 "material\"—and was \"ten times larger than the Library of Congress.\" "
7056 "And this was just the first of the archives that Kahle set out to build. In "
7057 "addition to the Internet Archive, Kahle has been constructing the Television "
7058 "Archive. Television, it turns out, is even more ephemeral than the "
7059 "Internet. While much of twentieth-century culture was constructed through "
7060 "television, only a tiny proportion of that culture is available for anyone "
7061 "to see today. Three hours of news are recorded each evening by Vanderbilt "
7062 "University—thanks to a specific exemption in the copyright law. That "
7063 "content is indexed, and is available to scholars for a very low fee. \"But "
7064 "other than that, [television] is almost unavailable,\" Kahle told me. \"If "
7065 "you were Barbara Walters you could get access to [the archives], but if you "
7066 "are just a graduate student?\" As Kahle put it,"
7070 #. type: Content of: <book><chapter><sect1><blockquote><para>
7071 #: freeculture.xml:5465
7073 "Do you remember when Dan Quayle was interacting with Murphy Brown? Remember "
7074 "that back and forth surreal experience of a politician interacting with a "
7075 "fictional television character? If you were a graduate student wanting to "
7076 "study that, and you wanted to get those original back and forth exchanges "
7077 "between the two, the 60 Minutes episode that came out after it . . . it "
7078 "would be almost impossible. . . . Those materials are almost "
7082 #. type: Content of: <book><chapter><sect1><para>
7083 #: freeculture.xml:5477
7085 "Why is that? Why is it that the part of our culture that is recorded in "
7086 "newspapers remains perpetually accessible, while the part that is recorded "
7087 "on videotape is not? How is it that we've created a world where researchers "
7088 "trying to understand the effect of media on nineteenthcentury America will "
7089 "have an easier time than researchers trying to understand the effect of "
7090 "media on twentieth-century America?"
7093 #. type: Content of: <book><chapter><sect1><para>
7094 #: freeculture.xml:5485
7096 "In part, this is because of the law. Early in American copyright law, "
7097 "copyright owners were required to deposit copies of their work in "
7098 "libraries. These copies were intended both to facilitate the spread of "
7099 "knowledge and to assure that a copy of the work would be around once the "
7100 "copyright expired, so that others might access and copy the work."
7104 #. type: Content of: <book><chapter><sect1><para><footnote><para>
7105 #: freeculture.xml:5502
7107 "Doug Herrick, \"Toward a National Film Collection: Motion Pictures at the "
7108 "Library of Congress,\" Film Library Quarterly 13 nos. 2–3 (1980): 5; "
7109 "Anthony Slide, Nitrate Won't Wait: A History of Film Preservation in the "
7110 "United States ( Jefferson, N.C.: McFarland & Co., 1992), 36."
7113 #. type: Content of: <book><chapter><sect1><para>
7114 #: freeculture.xml:5493
7116 "These rules applied to film as well. But in 1915, the Library of Congress "
7117 "made an exception for film. Film could be copyrighted so long as such "
7118 "deposits were made. But the filmmaker was then allowed to borrow back the "
7119 "deposits—for an unlimited time at no cost. In 1915 alone, there were "
7120 "more than 5,475 films deposited and \"borrowed back.\" Thus, when the "
7121 "copyrights to films expire, there is no copy held by any library. The copy "
7122 "exists—if it exists at all—in the library archive of the film "
7123 "company.<placeholder type=\"footnote\" id=\"0\"/>"
7126 #. type: Content of: <book><chapter><sect1><para>
7127 #: freeculture.xml:5510
7129 "The same is generally true about television. Television broadcasts were "
7130 "originally not copyrighted—there was no way to capture the broadcasts, "
7131 "so there was no fear of \"theft.\" But as technology enabled capturing, "
7132 "broadcasters relied increasingly upon the law. The law required they make a "
7133 "copy of each broadcast for the work to be \"copyrighted.\" But those copies "
7134 "were simply kept by the broadcasters. No library had any right to them; the "
7135 "government didn't demand them. The content of this part of American culture "
7136 "is practically invisible to anyone who would look."
7140 #. type: Content of: <book><chapter><sect1><para>
7141 #: freeculture.xml:5521
7143 "Kahle was eager to correct this. Before September 11, 2001, he and his "
7144 "allies had started capturing television. They selected twenty stations from "
7145 "around the world and hit the Record button. After September 11, Kahle, "
7146 "working with dozens of others, selected twenty stations from around the "
7147 "world and, beginning October 11, 2001, made their coverage during the week "
7148 "of September 11 available free on-line. Anyone could see how news reports "
7149 "from around the world covered the events of that day."
7152 #. type: Content of: <book><chapter><sect1><para>
7153 #: freeculture.xml:5532
7155 "Kahle had the same idea with film. Working with Rick Prelinger, whose "
7156 "archive of film includes close to 45,000 \"ephemeral films\" (meaning films "
7157 "other than Hollywood movies, films that were never copyrighted), Kahle "
7158 "established the Movie Archive. Prelinger let Kahle digitize 1,300 films in "
7159 "this archive and post those films on the Internet to be downloaded for "
7160 "free. Prelinger's is a for-profit company. It sells copies of these films as "
7161 "stock footage. What he has discovered is that after he made a significant "
7162 "chunk available for free, his stock footage sales went up "
7163 "dramatically. People could easily find the material they wanted to use. Some "
7164 "downloaded that material and made films on their own. Others purchased "
7165 "copies to enable other films to be made. Either way, the archive enabled "
7166 "access to this important part of our culture. Want to see a copy of the "
7167 "\"Duck and Cover\" film that instructed children how to save themselves in "
7168 "the middle of nuclear attack? Go to archive.org, and you can download the "
7169 "film in a few minutes—for free."
7172 #. type: Content of: <book><chapter><sect1><para>
7173 #: freeculture.xml:5550
7175 "Here again, Kahle is providing access to a part of our culture that we "
7176 "otherwise could not get easily, if at all. It is yet another part of what "
7177 "defines the twentieth century that we have lost to history. The law doesn't "
7178 "require these copies to be kept by anyone, or to be deposited in an archive "
7179 "by anyone. Therefore, there is no simple way to find them."
7182 #. type: Content of: <book><chapter><sect1><para>
7183 #: freeculture.xml:5558
7185 "The key here is access, not price. Kahle wants to enable free access to this "
7186 "content, but he also wants to enable others to sell access to it. His aim is "
7187 "to ensure competition in access to this important part of our culture. Not "
7188 "during the commercial life of a bit of creative property, but during a "
7189 "second life that all creative property has—a noncommercial life."
7193 #. type: Content of: <book><chapter><sect1><para>
7194 #: freeculture.xml:5566
7196 "For here is an idea that we should more clearly recognize. Every bit of "
7197 "creative property goes through different \"lives.\" In its first life, if "
7198 "the creator is lucky, the content is sold. In such cases the commercial "
7199 "market is successful for the creator. The vast majority of creative property "
7200 "doesn't enjoy such success, but some clearly does. For that content, "
7201 "commercial life is extremely important. Without this commercial market, "
7202 "there would be, many argue, much less creativity."
7205 #. type: Content of: <book><chapter><sect1><para>
7206 #: freeculture.xml:5578
7208 "After the commercial life of creative property has ended, our tradition has "
7209 "always supported a second life as well. A newspaper delivers the news every "
7210 "day to the doorsteps of America. The very next day, it is used to wrap fish "
7211 "or to fill boxes with fragile gifts or to build an archive of knowledge "
7212 "about our history. In this second life, the content can continue to inform "
7213 "even if that information is no longer sold."
7217 #. type: Content of: <book><chapter><sect1><para><footnote><para>
7218 #: freeculture.xml:5590
7220 "Dave Barns, \"Fledgling Career in Antique Books: Woodstock Landlord, Bar "
7221 "Owner Starts a New Chapter by Adopting Business,\" Chicago Tribune, 5 "
7222 "September 1997, at Metro Lake 1L. Of books published between 1927 and 1946, "
7223 "only 2.2 percent were in print in 2002. R. Anthony Reese, \"The First Sale "
7224 "Doctrine in the Era of Digital Networks,\" Boston College Law Review 44 "
7225 "(2003): 593 n. 51."
7228 #. type: Content of: <book><chapter><sect1><para>
7229 #: freeculture.xml:5587
7231 "The same has always been true about books. A book goes out of print very "
7232 "quickly (the average today is after about a year<placeholder "
7233 "type=\"footnote\" id=\"0\"/>). After it is out of print, it can be sold in "
7234 "used book stores without the copyright owner getting anything and stored in "
7235 "libraries, where many get to read the book, also for free. Used book stores "
7236 "and libraries are thus the second life of a book. That second life is "
7237 "extremely important to the spread and stability of culture."
7240 #. type: Content of: <book><chapter><sect1><para>
7241 #: freeculture.xml:5604
7243 "Yet increasingly, any assumption about a stable second life for creative "
7244 "property does not hold true with the most important components of popular "
7245 "culture in the twentieth and twenty-first centuries. For "
7246 "these—television, movies, music, radio, the Internet—there is no "
7247 "guarantee of a second life. For these sorts of culture, it is as if we've "
7248 "replaced libraries with Barnes & Noble superstores. With this culture, "
7249 "what's accessible is nothing but what a certain limited market demands. "
7250 "Beyond that, culture disappears."
7254 #. type: Content of: <book><chapter><sect1><para>
7255 #: freeculture.xml:5615
7257 "For most of the twentieth century, it was economics that made this so. It "
7258 "would have been insanely expensive to collect and make accessible all "
7259 "television and film and music: The cost of analog copies is extraordinarily "
7260 "high. So even though the law in principle would have restricted the ability "
7261 "of a Brewster Kahle to copy culture generally, the real restriction was "
7262 "economics. The market made it impossibly difficult to do anything about this "
7263 "ephemeral culture; the law had little practical effect."
7266 #. type: Content of: <book><chapter><sect1><para>
7267 #: freeculture.xml:5627
7269 "Perhaps the single most important feature of the digital revolution is that "
7270 "for the first time since the Library of Alexandria, it is feasible to "
7271 "imagine constructing archives that hold all culture produced or distributed "
7272 "publicly. Technology makes it possible to imagine an archive of all books "
7273 "published, and increasingly makes it possible to imagine an archive of all "
7274 "moving images and sound."
7277 #. type: Content of: <book><chapter><sect1><para>
7278 #: freeculture.xml:5635
7280 "The scale of this potential archive is something we've never imagined "
7281 "before. The Brewster Kahles of our history have dreamed about it; but we are "
7282 "for the first time at a point where that dream is possible. As Kahle "
7286 #. type: Content of: <book><chapter><sect1><blockquote><para>
7287 #: freeculture.xml:5642
7289 "It looks like there's about two to three million recordings of music. "
7290 "Ever. There are about a hundred thousand theatrical releases of movies, "
7291 ". . . and about one to two million movies [distributed] during the twentieth "
7292 "century. There are about twenty-six million different titles of books. All "
7293 "of these would fit on computers that would fit in this room and be able to "
7294 "be afforded by a small company. So we're at a turning point in our "
7295 "history. Universal access is the goal. And the opportunity of leading a "
7296 "different life, based on this, is . . . thrilling. It could be one of the "
7297 "things humankind would be most proud of. Up there with the Library of "
7298 "Alexandria, putting a man on the moon, and the invention of the printing "
7303 #. type: Content of: <book><chapter><sect1><para>
7304 #: freeculture.xml:5656
7306 "Kahle is not the only librarian. The Internet Archive is not the only "
7307 "archive. But Kahle and the Internet Archive suggest what the future of "
7308 "libraries or archives could be. When the commercial life of creative "
7309 "property ends, I don't know. But it does. And whenever it does, Kahle and "
7310 "his archive hint at a world where this knowledge, and culture, remains "
7311 "perpetually available. Some will draw upon it to understand it; some to "
7312 "criticize it. Some will use it, as Walt Disney did, to re-create the past "
7313 "for the future. These technologies promise something that had become "
7314 "unimaginable for much of our past—a future for our past. The "
7315 "technology of digital arts could make the dream of the Library of Alexandria "
7319 #. type: Content of: <book><chapter><sect1><para>
7320 #: freeculture.xml:5671
7322 "Technologists have thus removed the economic costs of building such an "
7323 "archive. But lawyers' costs remain. For as much as we might like to call "
7324 "these \"archives,\" as warm as the idea of a \"library\" might seem, the "
7325 "\"content\" that is collected in these digital spaces is also someone's "
7326 "\"property.\" And the law of property restricts the freedoms that Kahle and "
7327 "others would exercise."
7330 #. type: Content of: <book><chapter><sect1><title>
7331 #: freeculture.xml:5681
7332 msgid "CHAPTER TEN: \"Property\""
7335 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7336 #: freeculture.xml:5690
7337 msgid "Johnson, Lyndon"
7340 #. type: Content of: <book><chapter><sect1><para>
7341 #: freeculture.xml:5683
7343 "Jack Valenti has been the president of the Motion Picture Association of "
7344 "America since 1966. He first came to Washington, D.C., with Lyndon Johnson's "
7345 "administration—literally. The famous picture of Johnson's swearing-in "
7346 "on Air Force One after the assassination of President Kennedy has Valenti in "
7347 "the background. In his almost forty years of running the MPAA, Valenti has "
7348 "established himself as perhaps the most prominent and effective lobbyist in "
7349 "Washington. <placeholder type=\"indexterm\" id=\"0\"/>"
7352 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7353 #: freeculture.xml:5703
7354 msgid "Disney, Inc."
7357 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7358 #: freeculture.xml:5704
7359 msgid "Sony Pictures Entertainment"
7362 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7363 #: freeculture.xml:5705
7367 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7368 #: freeculture.xml:5706
7369 msgid "Paramount Pictures"
7372 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7373 #: freeculture.xml:5707
7374 msgid "Twentieth Century Fox"
7377 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7378 #: freeculture.xml:5708
7379 msgid "Universal Pictures"
7382 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
7383 #: freeculture.xml:5709
7384 msgid "Warner Brothers"
7387 #. type: Content of: <book><chapter><sect1><para>
7388 #: freeculture.xml:5693
7390 "The MPAA is the American branch of the international Motion Picture "
7391 "Association. It was formed in 1922 as a trade association whose goal was to "
7392 "defend American movies against increasing domestic criticism. The "
7393 "organization now represents not only filmmakers but producers and "
7394 "distributors of entertainment for television, video, and cable. Its board is "
7395 "made up of the chairmen and presidents of the seven major producers and "
7396 "distributors of motion picture and television programs in the United States: "
7397 "Walt Disney, Sony Pictures Entertainment, MGM, Paramount Pictures, Twentieth "
7398 "Century Fox, Universal Studios, and Warner Brothers. <placeholder "
7399 "type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/> "
7400 "<placeholder type=\"indexterm\" id=\"2\"/> <placeholder type=\"indexterm\" "
7401 "id=\"3\"/> <placeholder type=\"indexterm\" id=\"4\"/> <placeholder "
7402 "type=\"indexterm\" id=\"5\"/> <placeholder type=\"indexterm\" id=\"6\"/>"
7406 #. type: Content of: <book><chapter><sect1><para>
7407 #: freeculture.xml:5713
7409 "Valenti is only the third president of the MPAA. No president before him has "
7410 "had as much influence over that organization, or over Washington. As a "
7411 "Texan, Valenti has mastered the single most important political skill of a "
7412 "Southerner—the ability to appear simple and slow while hiding a "
7413 "lightning-fast intellect. To this day, Valenti plays the simple, humble "
7414 "man. But this Harvard MBA, and author of four books, who finished high "
7415 "school at the age of fifteen and flew more than fifty combat missions in "
7416 "World War II, is no Mr. Smith. When Valenti went to Washington, he mastered "
7417 "the city in a quintessentially Washingtonian way."
7420 #. type: Content of: <book><chapter><sect1><para>
7421 #: freeculture.xml:5725
7423 "In defending artistic liberty and the freedom of speech that our culture "
7424 "depends upon, the MPAA has done important good. In crafting the MPAA rating "
7425 "system, it has probably avoided a great deal of speech-regulating harm. But "
7426 "there is an aspect to the organization's mission that is both the most "
7427 "radical and the most important. This is the organization's effort, "
7428 "epitomized in Valenti's every act, to redefine the meaning of \"creative "
7432 #. type: Content of: <book><chapter><sect1><para>
7433 #: freeculture.xml:5734
7434 msgid "In 1982, Valenti's testimony to Congress captured the strategy perfectly:"
7438 #. type: Content of: <book><chapter><sect1><blockquote><para><footnote><para>
7439 #: freeculture.xml:5748
7441 "Home Recording of Copyrighted Works: Hearings on H.R. 4783, H.R. 4794, "
7442 "H.R. 4808, H.R. 5250, H.R. 5488, and H.R. 5705 Before the Subcommittee on "
7443 "Courts, Civil Liberties, and the Administration of Justice of the Committee "
7444 "on the Judiciary of the House of Representatives, 97th Cong., 2nd "
7445 "sess. (1982): 65 (testimony of Jack Valenti)."
7448 #. type: Content of: <book><chapter><sect1><blockquote><para>
7449 #: freeculture.xml:5739
7451 "No matter the lengthy arguments made, no matter the charges and the "
7452 "counter-charges, no matter the tumult and the shouting, reasonable men and "
7453 "women will keep returning to the fundamental issue, the central theme which "
7454 "animates this entire debate: Creative property owners must be accorded the "
7455 "same rights and protection resident in all other property owners in the "
7456 "nation. That is the issue. That is the question. And that is the rostrum on "
7457 "which this entire hearing and the debates to follow must rest.<placeholder "
7458 "type=\"footnote\" id=\"0\"/>"
7462 #. type: Content of: <book><chapter><sect1><para>
7463 #: freeculture.xml:5758
7465 "The strategy of this rhetoric, like the strategy of most of Valenti's "
7466 "rhetoric, is brilliant and simple and brilliant because simple. The "
7467 "\"central theme\" to which \"reasonable men and women\" will return is this: "
7468 "\"Creative property owners must be accorded the same rights and protections "
7469 "resident in all other property owners in the nation.\" There are no "
7470 "second-class citizens, Valenti might have continued. There should be no "
7471 "second-class property owners."
7474 #. type: Content of: <book><chapter><sect1><para>
7475 #: freeculture.xml:5769
7477 "This claim has an obvious and powerful intuitive pull. It is stated with "
7478 "such clarity as to make the idea as obvious as the notion that we use "
7479 "elections to pick presidents. But in fact, there is no more extreme a claim "
7480 "made by anyone who is serious in this debate than this claim of "
7481 "Valenti's. Jack Valenti, however sweet and however brilliant, is perhaps the "
7482 "nation's foremost extremist when it comes to the nature and scope of "
7483 "\"creative property.\" His views have no reasonable connection to our actual "
7484 "legal tradition, even if the subtle pull of his Texan charm has slowly "
7485 "redefined that tradition, at least in Washington."
7489 #. type: Content of: <book><chapter><sect1><para><footnote><para>
7490 #: freeculture.xml:5784
7492 "Lawyers speak of \"property\" not as an absolute thing, but as a bundle of "
7493 "rights that are sometimes associated with a particular object. Thus, my "
7494 "\"property right\" to my car gives me the right to exclusive use, but not "
7495 "the right to drive at 150 miles an hour. For the best effort to connect the "
7496 "ordinary meaning of \"property\" to \"lawyer talk,\" see Bruce Ackerman, "
7497 "Private Property and the Constitution (New Haven: Yale University Press, "
7498 "1977), 26–27."
7501 #. type: Content of: <book><chapter><sect1><para>
7502 #: freeculture.xml:5781
7504 "While \"creative property\" is certainly \"property\" in a nerdy and precise "
7505 "sense that lawyers are trained to understand,<placeholder type=\"footnote\" "
7506 "id=\"0\"/> it has never been the case, nor should it be, that \"creative "
7507 "property owners\" have been \"accorded the same rights and protection "
7508 "resident in all other property owners.\" Indeed, if creative property owners "
7509 "were given the same rights as all other property owners, that would effect a "
7510 "radical, and radically undesirable, change in our tradition."
7513 #. type: Content of: <book><chapter><sect1><para>
7514 #: freeculture.xml:5799
7516 "Valenti knows this. But he speaks for an industry that cares squat for our "
7517 "tradition and the values it represents. He speaks for an industry that is "
7518 "instead fighting to restore the tradition that the British overturned in "
7519 "1710. In the world that Valenti's changes would create, a powerful few would "
7520 "exercise powerful control over how our creative culture would develop."
7524 #. type: Content of: <book><chapter><sect1><para>
7525 #: freeculture.xml:5807
7527 "I have two purposes in this chapter. The first is to convince you that, "
7528 "historically, Valenti's claim is absolutely wrong. The second is to convince "
7529 "you that it would be terribly wrong for us to reject our history. We have "
7530 "always treated rights in creative property differently from the rights "
7531 "resident in all other property owners. They have never been the same. And "
7532 "they should never be the same, because, however counterintuitive this may "
7533 "seem, to make them the same would be to fundamentally weaken the opportunity "
7534 "for new creators to create. Creativity depends upon the owners of "
7535 "creativity having less than perfect control."
7538 #. type: Content of: <book><chapter><sect1><para>
7539 #: freeculture.xml:5822
7541 "Organizations such as the MPAA, whose board includes the most powerful of "
7542 "the old guard, have little interest, their rhetoric notwithstanding, in "
7543 "assuring that the new can displace them. No organization does. No person "
7544 "does. (Ask me about tenure, for example.) But what's good for the MPAA is "
7545 "not necessarily good for America. A society that defends the ideals of free "
7546 "culture must preserve precisely the opportunity for new creativity to "
7547 "threaten the old. To get just a hint that there is something fundamentally "
7548 "wrong in Valenti's argument, we need look no further than the United States "
7549 "Constitution itself."
7552 #. type: Content of: <book><chapter><sect1><para>
7553 #: freeculture.xml:5834
7555 "The framers of our Constitution loved \"property.\" Indeed, so strongly did "
7556 "they love property that they built into the Constitution an important "
7557 "requirement. If the government takes your property—if it condemns your "
7558 "house, or acquires a slice of land from your farm—it is required, "
7559 "under the Fifth Amendment's \"Takings Clause,\" to pay you \"just "
7560 "compensation\" for that taking. The Constitution thus guarantees that "
7561 "property is, in a certain sense, sacred. It cannot ever be taken from the "
7562 "property owner unless the government pays for the privilege."
7566 #. type: Content of: <book><chapter><sect1><para>
7567 #: freeculture.xml:5845
7569 "Yet the very same Constitution speaks very differently about what Valenti "
7570 "calls \"creative property.\" In the clause granting Congress the power to "
7571 "create \"creative property,\" the Constitution requires that after a "
7572 "\"limited time,\" Congress take back the rights that it has granted and set "
7573 "the \"creative property\" free to the public domain. Yet when Congress does "
7574 "this, when the expiration of a copyright term \"takes\" your copyright and "
7575 "turns it over to the public domain, Congress does not have any obligation to "
7576 "pay \"just compensation\" for this \"taking.\" Instead, the same "
7577 "Constitution that requires compensation for your land requires that you lose "
7578 "your \"creative property\" right without any compensation at all."
7581 #. type: Content of: <book><chapter><sect1><para>
7582 #: freeculture.xml:5860
7584 "The Constitution thus on its face states that these two forms of property "
7585 "are not to be accorded the same rights. They are plainly to be treated "
7586 "differently. Valenti is therefore not just asking for a change in our "
7587 "tradition when he argues that creative-property owners should be accorded "
7588 "the same rights as every other property-right owner. He is effectively "
7589 "arguing for a change in our Constitution itself."
7592 #. type: Content of: <book><chapter><sect1><para>
7593 #: freeculture.xml:5869
7595 "Arguing for a change in our Constitution is not necessarily wrong. There "
7596 "was much in our original Constitution that was plainly wrong. The "
7597 "Constitution of 1789 entrenched slavery; it left senators to be appointed "
7598 "rather than elected; it made it possible for the electoral college to "
7599 "produce a tie between the president and his own vice president (as it did in "
7600 "1800). The framers were no doubt extraordinary, but I would be the first to "
7601 "admit that they made big mistakes. We have since rejected some of those "
7602 "mistakes; no doubt there could be others that we should reject as well. So "
7603 "my argument is not simply that because Jefferson did it, we should, too."
7606 #. type: Content of: <book><chapter><sect1><para>
7607 #: freeculture.xml:5881
7609 "Instead, my argument is that because Jefferson did it, we should at least "
7610 "try to understand why. Why did the framers, fanatical property types that "
7611 "they were, reject the claim that creative property be given the same rights "
7612 "as all other property? Why did they require that for creative property there "
7613 "must be a public domain?"
7616 #. type: Content of: <book><chapter><sect1><para>
7617 #: freeculture.xml:5888
7619 "To answer this question, we need to get some perspective on the history of "
7620 "these \"creative property\" rights, and the control that they enabled. Once "
7621 "we see clearly how differently these rights have been defined, we will be in "
7622 "a better position to ask the question that should be at the core of this "
7623 "war: Not whether creative property should be protected, but how. Not whether "
7624 "we will enforce the rights the law gives to creative-property owners, but "
7625 "what the particular mix of rights ought to be. Not whether artists should be "
7626 "paid, but whether institutions designed to assure that artists get paid need "
7627 "also control how culture develops."
7631 #. type: Content of: <book><chapter><sect1><para>
7632 #: freeculture.xml:5902
7634 "To answer these questions, we need a more general way to talk about how "
7635 "property is protected. More precisely, we need a more general way than the "
7636 "narrow language of the law allows. In Code and Other Laws of Cyberspace, I "
7637 "used a simple model to capture this more general perspective. For any "
7638 "particular right or regulation, this model asks how four different "
7639 "modalities of regulation interact to support or weaken the right or "
7640 "regulation. I represented it with this diagram:"
7643 #. type: Content of: <book><chapter><sect1><figure><title>
7644 #: freeculture.xml:5911
7646 "How four different modalities of regulation interact to support or weaken "
7647 "the right or regulation."
7650 #. type: Content of: <book><chapter><sect1><sect2><figure>
7651 #: freeculture.xml:5912 freeculture.xml:6086 freeculture.xml:6382
7652 msgid "<graphic fileref=\"images/1331.png\"></graphic>"
7656 #. type: Content of: <book><chapter><sect1><para>
7657 #: freeculture.xml:5915
7659 "At the center of this picture is a regulated dot: the individual or group "
7660 "that is the target of regulation, or the holder of a right. (In each case "
7661 "throughout, we can describe this either as regulation or as a right. For "
7662 "simplicity's sake, I will speak only of regulations.) The ovals represent "
7663 "four ways in which the individual or group might be regulated— either "
7664 "constrained or, alternatively, enabled. Law is the most obvious constraint "
7665 "(to lawyers, at least). It constrains by threatening punishments after the "
7666 "fact if the rules set in advance are violated. So if, for example, you "
7667 "willfully infringe Madonna's copyright by copying a song from her latest CD "
7668 "and posting it on the Web, you can be punished with a $150,000 fine. The "
7669 "fine is an ex post punishment for violating an ex ante rule. It is imposed "
7673 #. type: Content of: <book><chapter><sect1><para>
7674 #: freeculture.xml:5931
7676 "Norms are a different kind of constraint. They, too, punish an individual "
7677 "for violating a rule. But the punishment of a norm is imposed by a "
7678 "community, not (or not only) by the state. There may be no law against "
7679 "spitting, but that doesn't mean you won't be punished if you spit on the "
7680 "ground while standing in line at a movie. The punishment might not be harsh, "
7681 "though depending upon the community, it could easily be more harsh than many "
7682 "of the punishments imposed by the state. The mark of the difference is not "
7683 "the severity of the rule, but the source of the enforcement."
7686 #. type: Content of: <book><chapter><sect1><para>
7687 #: freeculture.xml:5942
7689 "The market is a third type of constraint. Its constraint is effected through "
7690 "conditions: You can do X if you pay Y; you'll be paid M if you do N. These "
7691 "constraints are obviously not independent of law or norms—it is "
7692 "property law that defines what must be bought if it is to be taken legally; "
7693 "it is norms that say what is appropriately sold. But given a set of norms, "
7694 "and a background of property and contract law, the market imposes a "
7695 "simultaneous constraint upon how an individual or group might behave."
7698 #. type: Content of: <book><chapter><sect1><para>
7699 #: freeculture.xml:5952
7701 "Finally, and for the moment, perhaps, most mysteriously, "
7702 "\"architecture\"—the physical world as one finds it—is a "
7703 "constraint on behavior. A fallen bridge might constrain your ability to get "
7704 "across a river. Railroad tracks might constrain the ability of a community "
7705 "to integrate its social life. As with the market, architecture does not "
7706 "effect its constraint through ex post punishments. Instead, also as with the "
7707 "market, architecture effects its constraint through simultaneous "
7708 "conditions. These conditions are imposed not by courts enforcing contracts, "
7709 "or by police punishing theft, but by nature, by \"architecture.\" If a "
7710 "500-pound boulder blocks your way, it is the law of gravity that enforces "
7711 "this constraint. If a $500 airplane ticket stands between you and a flight "
7712 "to New York, it is the market that enforces this constraint."
7716 #. type: Content of: <book><chapter><sect1><para>
7717 #: freeculture.xml:5969
7719 "So the first point about these four modalities of regulation is obvious: "
7720 "They interact. Restrictions imposed by one might be reinforced by "
7721 "another. Or restrictions imposed by one might be undermined by another."
7724 #. type: Content of: <book><chapter><sect1><para>
7725 #: freeculture.xml:5975
7727 "The second point follows directly: If we want to understand the effective "
7728 "freedom that anyone has at a given moment to do any particular thing, we "
7729 "have to consider how these four modalities interact. Whether or not there "
7730 "are other constraints (there may well be; my claim is not about "
7731 "comprehensiveness), these four are among the most significant, and any "
7732 "regulator (whether controlling or freeing) must consider how these four in "
7733 "particular interact."
7736 #. type: Content of: <book><chapter><sect1><indexterm><primary>
7737 #: freeculture.xml:5984
7738 msgid "driving speed, constraints on"
7741 #. type: Content of: <book><chapter><sect1><para>
7742 #: freeculture.xml:5987
7744 "So, for example, consider the \"freedom\" to drive a car at a high "
7745 "speed. That freedom is in part restricted by laws: speed limits that say how "
7746 "fast you can drive in particular places at particular times. It is in part "
7747 "restricted by architecture: speed bumps, for example, slow most rational "
7748 "drivers; governors in buses, as another example, set the maximum rate at "
7749 "which the driver can drive. The freedom is in part restricted by the market: "
7750 "Fuel efficiency drops as speed increases, thus the price of gasoline "
7751 "indirectly constrains speed. And finally, the norms of a community may or "
7752 "may not constrain the freedom to speed. Drive at 50 mph by a school in your "
7753 "own neighborhood and you're likely to be punished by the neighbors. The same "
7754 "norm wouldn't be as effective in a different town, or at night."
7758 #. type: Content of: <book><chapter><sect1><para><footnote><para>
7759 #: freeculture.xml:6005
7761 "By describing the way law affects the other three modalities, I don't mean "
7762 "to suggest that the other three don't affect law. Obviously, they do. Law's "
7763 "only distinction is that it alone speaks as if it has a right "
7764 "self-consciously to change the other three. The right of the other three is "
7765 "more timidly expressed. See Lawrence Lessig, Code: And Other Laws of "
7766 "Cyberspace (New York: Basic Books, 1999): 90–95; Lawrence Lessig, "
7767 "\"The New Chicago School,\" Journal of Legal Studies, June 1998."
7771 #. type: Content of: <book><chapter><sect1><para>
7772 #: freeculture.xml:6001
7774 "The final point about this simple model should also be fairly clear: While "
7775 "these four modalities are analytically independent, law has a special role "
7776 "in affecting the three.<placeholder type=\"footnote\" id=\"0\"/> The law, in "
7777 "other words, sometimes operates to increase or decrease the constraint of a "
7778 "particular modality. Thus, the law might be used to increase taxes on "
7779 "gasoline, so as to increase the incentives to drive more slowly. The law "
7780 "might be used to mandate more speed bumps, so as to increase the difficulty "
7781 "of driving rapidly. The law might be used to fund ads that stigmatize "
7782 "reckless driving. Or the law might be used to require that other laws be "
7783 "more strict—a federal requirement that states decrease the speed "
7784 "limit, for example—so as to decrease the attractiveness of fast "
7788 #. type: Content of: <book><chapter><sect1><figure><title>
7789 #: freeculture.xml:6029
7790 msgid "Law has a special role in affecting the three."
7793 #. type: Content of: <book><chapter><sect1><figure>
7794 #: freeculture.xml:6030
7795 msgid "<graphic fileref=\"images/1361.png\"></graphic>"
7798 #. type: Content of: <book><chapter><sect1><para><footnote><para><indexterm><primary>
7799 #: freeculture.xml:6069
7800 msgid "Commons, John R."
7803 #. type: Content of: <book><chapter><sect1><para><footnote><para>
7804 #: freeculture.xml:6041
7806 "Some people object to this way of talking about \"liberty.\" They object "
7807 "because their focus when considering the constraints that exist at any "
7808 "particular moment are constraints imposed exclusively by the government. For "
7809 "instance, if a storm destroys a bridge, these people think it is meaningless "
7810 "to say that one's liberty has been restrained. A bridge has washed out, and "
7811 "it's harder to get from one place to another. To talk about this as a loss "
7812 "of freedom, they say, is to confuse the stuff of politics with the vagaries "
7813 "of ordinary life. I don't mean to deny the value in this narrower view, "
7814 "which depends upon the context of the inquiry. I do, however, mean to argue "
7815 "against any insistence that this narrower view is the only proper view of "
7816 "liberty. As I argued in Code, we come from a long tradition of political "
7817 "thought with a broader focus than the narrow question of what the government "
7818 "did when. John Stuart Mill defended freedom of speech, for example, from "
7819 "the tyranny of narrow minds, not from the fear of government prosecution; "
7820 "John Stuart Mill, On Liberty (Indiana: Hackett Publishing Co., 1978), 19. "
7821 "John R. Commons famously defended the economic freedom of labor from "
7822 "constraints imposed by the market; John R. Commons, \"The Right to Work,\" "
7823 "in Malcom Rutherford and Warren J. Samuels, eds., John R. Commons: Selected "
7824 "Essays (London: Routledge: 1997), 62. The Americans with Disabilities Act "
7825 "increases the liberty of people with physical disabilities by changing the "
7826 "architecture of certain public places, thereby making access to those places "
7827 "easier; 42 United States Code, section 12101 (2000). Each of these "
7828 "interventions to change existing conditions changes the liberty of a "
7829 "particular group. The effect of those interventions should be accounted for "
7830 "in order to understand the effective liberty that each of these groups might "
7831 "face. <placeholder type=\"indexterm\" id=\"0\"/>"
7834 #. type: Content of: <book><chapter><sect1><para>
7835 #: freeculture.xml:6033
7837 "These constraints can thus change, and they can be changed. To understand "
7838 "the effective protection of liberty or protection of property at any "
7839 "particular moment, we must track these changes over time. A restriction "
7840 "imposed by one modality might be erased by another. A freedom enabled by one "
7841 "modality might be displaced by another.<placeholder type=\"footnote\" "
7845 #. type: Content of: <book><chapter><sect1><sect2><title>
7846 #: freeculture.xml:6073
7847 msgid "Why Hollywood Is Right"
7850 #. type: Content of: <book><chapter><sect1><sect2><para>
7851 #: freeculture.xml:6075
7853 "The most obvious point that this model reveals is just why, or just how, "
7854 "Hollywood is right. The copyright warriors have rallied Congress and the "
7855 "courts to defend copyright. This model helps us see why that rallying makes "
7859 #. type: Content of: <book><chapter><sect1><sect2><para>
7860 #: freeculture.xml:6081
7861 msgid "Let's say this is the picture of copyright's regulation before the Internet:"
7864 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
7865 #: freeculture.xml:6085 freeculture.xml:6381
7866 msgid "Copyright's regulation before the Internet."
7870 #. type: Content of: <book><chapter><sect1><sect2><para>
7871 #: freeculture.xml:6090
7873 "There is balance between law, norms, market, and architecture. The law "
7874 "limits the ability to copy and share content, by imposing penalties on those "
7875 "who copy and share content. Those penalties are reinforced by technologies "
7876 "that make it hard to copy and share content (architecture) and expensive to "
7877 "copy and share content (market). Finally, those penalties are mitigated by "
7878 "norms we all recognize—kids, for example, taping other kids' "
7879 "records. These uses of copyrighted material may well be infringement, but "
7880 "the norms of our society (before the Internet, at least) had no problem with "
7881 "this form of infringement."
7884 #. type: Content of: <book><chapter><sect1><sect2><para>
7885 #: freeculture.xml:6102
7887 "Enter the Internet, or, more precisely, technologies such as MP3s and p2p "
7888 "sharing. Now the constraint of architecture changes dramatically, as does "
7889 "the constraint of the market. And as both the market and architecture relax "
7890 "the regulation of copyright, norms pile on. The happy balance (for the "
7891 "warriors, at least) of life before the Internet becomes an effective state "
7892 "of anarchy after the Internet."
7896 #. type: Content of: <book><chapter><sect1><sect2><para>
7897 #: freeculture.xml:6110
7899 "Thus the sense of, and justification for, the warriors' response. "
7900 "Technology has changed, the warriors say, and the effect of this change, "
7901 "when ramified through the market and norms, is that a balance of protection "
7902 "for the copyright owners' rights has been lost. This is Iraq after the fall "
7903 "of Saddam, but this time no government is justifying the looting that "
7907 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
7908 #: freeculture.xml:6120
7909 msgid "effective state of anarchy after the Internet."
7912 #. type: Content of: <book><chapter><sect1><sect2><figure>
7913 #: freeculture.xml:6121
7914 msgid "<graphic fileref=\"images/1381.png\"></graphic>"
7917 #. type: Content of: <book><chapter><sect1><sect2><para>
7918 #: freeculture.xml:6124
7920 "Neither this analysis nor the conclusions that follow are new to the "
7921 "warriors. Indeed, in a \"White Paper\" prepared by the Commerce Department "
7922 "(one heavily influenced by the copyright warriors) in 1995, this mix of "
7923 "regulatory modalities had already been identified and the strategy to "
7924 "respond already mapped. In response to the changes the Internet had "
7925 "effected, the White Paper argued (1) Congress should strengthen intellectual "
7926 "property law, (2) businesses should adopt innovative marketing techniques, "
7927 "(3) technologists should push to develop code to protect copyrighted "
7928 "material, and (4) educators should educate kids to better protect copyright."
7932 #. type: Content of: <book><chapter><sect1><sect2><para>
7933 #: freeculture.xml:6136
7935 "This mixed strategy is just what copyright needed—if it was to "
7936 "preserve the particular balance that existed before the change induced by "
7937 "the Internet. And it's just what we should expect the content industry to "
7938 "push for. It is as American as apple pie to consider the happy life you have "
7939 "as an entitlement, and to look to the law to protect it if something comes "
7940 "along to change that happy life. Homeowners living in a flood plain have no "
7941 "hesitation appealing to the government to rebuild (and rebuild again) when a "
7942 "flood (architecture) wipes away their property (law). Farmers have no "
7943 "hesitation appealing to the government to bail them out when a virus "
7944 "(architecture) devastates their crop. Unions have no hesitation appealing to "
7945 "the government to bail them out when imports (market) wipe out the "
7946 "U.S. steel industry."
7949 #. type: Content of: <book><chapter><sect1><sect2><para>
7950 #: freeculture.xml:6153
7952 "Thus, there's nothing wrong or surprising in the content industry's campaign "
7953 "to protect itself from the harmful consequences of a technological "
7954 "innovation. And I would be the last person to argue that the changing "
7955 "technology of the Internet has not had a profound effect on the content "
7956 "industry's way of doing business, or as John Seely Brown describes it, its "
7957 "\"architecture of revenue.\""
7961 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
7962 #: freeculture.xml:6169
7964 "See Geoffrey Smith, \"Film vs. Digital: Can Kodak Build a Bridge?\" "
7965 "BusinessWeek online, 2 August 1999, available at <ulink "
7966 "url=\"http://free-culture.cc/notes/\">link #23</ulink>. For a more recent "
7967 "analysis of Kodak's place in the market, see Chana R. Schoenberger, \"Can "
7968 "Kodak Make Up for Lost Moments?\" Forbes.com, 6 October 2003, available at "
7969 "<ulink url=\"http://free-culture.cc/notes/\">link #24</ulink>."
7972 #. type: Content of: <book><chapter><sect1><sect2><para>
7973 #: freeculture.xml:6161
7975 "But just because a particular interest asks for government support, it "
7976 "doesn't follow that support should be granted. And just because technology "
7977 "has weakened a particular way of doing business, it doesn't follow that the "
7978 "government should intervene to support that old way of doing "
7979 "business. Kodak, for example, has lost perhaps as much as 20 percent of "
7980 "their traditional film market to the emerging technologies of digital "
7981 "cameras.<placeholder type=\"footnote\" id=\"0\"/> Does anyone believe the "
7982 "government should ban digital cameras just to support Kodak? Highways have "
7983 "weakened the freight business for railroads. Does anyone think we should ban "
7984 "trucks from roads for the purpose of protecting the railroads? Closer to the "
7985 "subject of this book, remote channel changers have weakened the "
7986 "\"stickiness\" of television advertising (if a boring commercial comes on "
7987 "the TV, the remote makes it easy to surf ), and it may well be that this "
7988 "change has weakened the television advertising market. But does anyone "
7989 "believe we should regulate remotes to reinforce commercial television? "
7990 "(Maybe by limiting them to function only once a second, or to switch to only "
7991 "ten channels within an hour?)"
7995 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
7996 #: freeculture.xml:6201
7997 msgid "Fred Warshofsky, The Patent Wars (New York: Wiley, 1994), 170–71."
8000 #. type: Content of: <book><chapter><para><indexterm><primary>
8001 #: freeculture.xml:6210 freeculture.xml:12576
8005 #. type: Content of: <book><chapter><sect1><sect2><para>
8006 #: freeculture.xml:6191
8008 "The obvious answer to these obviously rhetorical questions is no. In a free "
8009 "society, with a free market, supported by free enterprise and free trade, "
8010 "the government's role is not to support one way of doing business against "
8011 "others. Its role is not to pick winners and protect them against loss. If "
8012 "the government did this generally, then we would never have any progress. As "
8013 "Microsoft chairman Bill Gates wrote in 1991, in a memo criticizing software "
8014 "patents, \"established companies have an interest in excluding future "
8015 "competitors.\"<placeholder type=\"footnote\" id=\"0\"/> And relative to a "
8016 "startup, established companies also have the means. (Think RCA and FM "
8017 "radio.) A world in which competitors with new ideas must fight not only the "
8018 "market but also the government is a world in which competitors with new "
8019 "ideas will not succeed. It is a world of stasis and increasingly "
8020 "concentrated stagnation. It is the Soviet Union under Brezhnev. "
8021 "<placeholder type=\"indexterm\" id=\"1\"/>"
8024 #. type: Content of: <book><chapter><sect1><sect2><para>
8025 #: freeculture.xml:6213
8027 "Thus, while it is understandable for industries threatened with new "
8028 "technologies that change the way they do business to look to the government "
8029 "for protection, it is the special duty of policy makers to guarantee that "
8030 "that protection not become a deterrent to progress. It is the duty of policy "
8031 "makers, in other words, to assure that the changes they create, in response "
8032 "to the request of those hurt by changing technology, are changes that "
8033 "preserve the incentives and opportunities for innovation and change."
8036 #. type: Content of: <book><chapter><sect1><sect2><para>
8037 #: freeculture.xml:6223
8039 "In the context of laws regulating speech—which include, obviously, "
8040 "copyright law—that duty is even stronger. When the industry "
8041 "complaining about changing technologies is asking Congress to respond in a "
8042 "way that burdens speech and creativity, policy makers should be especially "
8043 "wary of the request. It is always a bad deal for the government to get into "
8044 "the business of regulating speech markets. The risks and dangers of that "
8045 "game are precisely why our framers created the First Amendment to our "
8046 "Constitution: \"Congress shall make no law . . . abridging the freedom of "
8047 "speech.\" So when Congress is being asked to pass laws that would "
8048 "\"abridge\" the freedom of speech, it should ask— "
8049 "carefully—whether such regulation is justified."
8053 #. type: Content of: <book><chapter><sect1><sect2><para>
8054 #: freeculture.xml:6237
8056 "My argument just now, however, has nothing to do with whether the changes "
8057 "that are being pushed by the copyright warriors are \"justified.\" My "
8058 "argument is about their effect. For before we get to the question of "
8059 "justification, a hard question that depends a great deal upon your values, "
8060 "we should first ask whether we understand the effect of the changes the "
8061 "content industry wants."
8064 #. type: Content of: <book><chapter><sect1><sect2><para>
8065 #: freeculture.xml:6246
8066 msgid "Here's the metaphor that will capture the argument to follow."
8069 #. type: Content of: <book><chapter><sect1><sect2><para>
8070 #: freeculture.xml:6249
8072 "In 1873, the chemical DDT was first synthesized. In 1948, Swiss chemist Paul "
8073 "Hermann Müller won the Nobel Prize for his work demonstrating the "
8074 "insecticidal properties of DDT. By the 1950s, the insecticide was widely "
8075 "used around the world to kill disease-carrying pests. It was also used to "
8076 "increase farm production."
8079 #. type: Content of: <book><chapter><sect1><sect2><para>
8080 #: freeculture.xml:6256
8082 "No one doubts that killing disease-carrying pests or increasing crop "
8083 "production is a good thing. No one doubts that the work of Müller was "
8084 "important and valuable and probably saved lives, possibly millions."
8087 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
8088 #: freeculture.xml:6260 freeculture.xml:6266
8089 msgid "Carson, Rachel"
8092 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
8093 #: freeculture.xml:6267
8094 msgid "Silent Sprint (Carson)"
8097 #. type: Content of: <book><chapter><sect1><sect2><para>
8098 #: freeculture.xml:6262
8100 "But in 1962, Rachel Carson published Silent Spring, which argued that DDT, "
8101 "whatever its primary benefits, was also having unintended environmental "
8102 "consequences. Birds were losing the ability to reproduce. Whole chains of "
8103 "the ecology were being destroyed. <placeholder type=\"indexterm\" "
8104 "id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
8107 #. type: Content of: <book><chapter><sect1><sect2><para>
8108 #: freeculture.xml:6270
8110 "No one set out to destroy the environment. Paul Müller certainly did not aim "
8111 "to harm any birds. But the effort to solve one set of problems produced "
8112 "another set which, in the view of some, was far worse than the problems that "
8113 "were originally attacked. Or more accurately, the problems DDT caused were "
8114 "worse than the problems it solved, at least when considering the other, more "
8115 "environmentally friendly ways to solve the problems that DDT was meant to "
8120 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8121 #: freeculture.xml:6283
8123 "See, for example, James Boyle, \"A Politics of Intellectual Property: "
8124 "Environmentalism for the Net?\" Duke Law Journal 47 (1997): 87."
8128 #. type: Content of: <book><chapter><sect1><sect2><para>
8129 #: freeculture.xml:6279
8131 "It is to this image precisely that Duke University law professor James Boyle "
8132 "appeals when he argues that we need an \"environmentalism\" for "
8133 "culture.<placeholder type=\"footnote\" id=\"0\"/> His point, and the point I "
8134 "want to develop in the balance of this chapter, is not that the aims of "
8135 "copyright are flawed. Or that authors should not be paid for their work. Or "
8136 "that music should be given away \"for free.\" The point is that some of the "
8137 "ways in which we might protect authors will have unintended consequences for "
8138 "the cultural environment, much like DDT had for the natural environment. And "
8139 "just as criticism of DDT is not an endorsement of malaria or an attack on "
8140 "farmers, so, too, is criticism of one particular set of regulations "
8141 "protecting copyright not an endorsement of anarchy or an attack on authors. "
8142 "It is an environment of creativity that we seek, and we should be aware of "
8143 "our actions' effects on the environment."
8146 #. type: Content of: <book><chapter><sect1><sect2><para>
8147 #: freeculture.xml:6300
8149 "My argument, in the balance of this chapter, tries to map exactly this "
8150 "effect. No doubt the technology of the Internet has had a dramatic effect on "
8151 "the ability of copyright owners to protect their content. But there should "
8152 "also be little doubt that when you add together the changes in copyright law "
8153 "over time, plus the change in technology that the Internet is undergoing "
8154 "just now, the net effect of these changes will not be only that copyrighted "
8155 "work is effectively protected. Also, and generally missed, the net effect of "
8156 "this massive increase in protection will be devastating to the environment "
8160 #. type: Content of: <book><chapter><sect1><sect2><para>
8161 #: freeculture.xml:6311
8163 "In a line: To kill a gnat, we are spraying DDT with consequences for free "
8164 "culture that will be far more devastating than that this gnat will be lost."
8167 #. type: Content of: <book><chapter><sect1><sect2><title>
8168 #: freeculture.xml:6317
8172 #. type: Content of: <book><chapter><sect1><sect2><para>
8173 #: freeculture.xml:6319
8175 "America copied English copyright law. Actually, we copied and improved "
8176 "English copyright law. Our Constitution makes the purpose of \"creative "
8177 "property\" rights clear; its express limitations reinforce the English aim "
8178 "to avoid overly powerful publishers."
8181 #. type: Content of: <book><chapter><sect1><sect2><para>
8182 #: freeculture.xml:6325
8184 "The power to establish \"creative property\" rights is granted to Congress "
8185 "in a way that, for our Constitution, at least, is very odd. Article I, "
8186 "section 8, clause 8 of our Constitution states that:"
8190 #. type: Content of: <book><chapter><sect1><sect2><para>
8191 #: freeculture.xml:6330
8193 "Congress has the power to promote the Progress of Science and useful Arts, "
8194 "by securing for limited Times to Authors and Inventors the exclusive Right "
8195 "to their respective Writings and Discoveries. We can call this the "
8196 "\"Progress Clause,\" for notice what this clause does not say. It does not "
8197 "say Congress has the power to grant \"creative property rights.\" It says "
8198 "that Congress has the power to promote progress. The grant of power is its "
8199 "purpose, and its purpose is a public one, not the purpose of enriching "
8200 "publishers, nor even primarily the purpose of rewarding authors."
8203 #. type: Content of: <book><chapter><sect1><sect2><para>
8204 #: freeculture.xml:6343
8206 "The Progress Clause expressly limits the term of copyrights. As we saw in "
8207 "chapter 6, the English limited the term of copyright so as to assure that a "
8208 "few would not exercise disproportionate control over culture by exercising "
8209 "disproportionate control over publishing. We can assume the framers followed "
8210 "the English for a similar purpose. Indeed, unlike the English, the framers "
8211 "reinforced that objective, by requiring that copyrights extend \"to "
8215 #. type: Content of: <book><chapter><sect1><sect2><para>
8216 #: freeculture.xml:6352
8218 "The design of the Progress Clause reflects something about the "
8219 "Constitution's design in general. To avoid a problem, the framers built "
8220 "structure. To prevent the concentrated power of publishers, they built a "
8221 "structure that kept copyrights away from publishers and kept them short. To "
8222 "prevent the concentrated power of a church, they banned the federal "
8223 "government from establishing a church. To prevent concentrating power in the "
8224 "federal government, they built structures to reinforce the power of the "
8225 "states—including the Senate, whose members were at the time selected "
8226 "by the states, and an electoral college, also selected by the states, to "
8227 "select the president. In each case, a structure built checks and balances "
8228 "into the constitutional frame, structured to prevent otherwise inevitable "
8229 "concentrations of power."
8232 #. type: Content of: <book><chapter><sect1><sect2><para>
8233 #: freeculture.xml:6367
8235 "I doubt the framers would recognize the regulation we call \"copyright\" "
8236 "today. The scope of that regulation is far beyond anything they ever "
8237 "considered. To begin to understand what they did, we need to put our "
8238 "\"copyright\" in context: We need to see how it has changed in the 210 years "
8239 "since they first struck its design."
8243 #. type: Content of: <book><chapter><sect1><sect2><para>
8244 #: freeculture.xml:6374
8246 "Some of these changes come from the law: some in light of changes in "
8247 "technology, and some in light of changes in technology given a particular "
8248 "concentration of market power. In terms of our model, we started here:"
8251 #. type: Content of: <book><chapter><sect1><sect2><para>
8252 #: freeculture.xml:6385
8253 msgid "We will end here:"
8256 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
8257 #: freeculture.xml:6388
8258 msgid ""Copyright" today."
8261 #. type: Content of: <book><chapter><sect1><sect2><figure>
8262 #: freeculture.xml:6389
8263 msgid "<graphic fileref=\"images/1442.png\"></graphic>"
8267 #. type: Content of: <book><chapter><sect1><sect2><para>
8268 #: freeculture.xml:6392
8269 msgid "Let me explain how."
8272 #. type: Content of: <book><chapter><sect1><sect2><title>
8273 #: freeculture.xml:6397
8274 msgid "Law: Duration"
8277 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
8278 #: freeculture.xml:6412
8279 msgid "Crosskey, William W."
8282 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8283 #: freeculture.xml:6407
8285 "William W. Crosskey, Politics and the Constitution in the History of the "
8286 "United States (London: Cambridge University Press, 1953), vol. 1, "
8287 "485–86: \"extinguish[ing], by plain implication of `the supreme Law of "
8288 "the Land,' the perpetual rights which authors had, or were supposed by some "
8289 "to have, under the Common Law\" (emphasis added). <placeholder "
8290 "type=\"indexterm\" id=\"0\"/>"
8293 #. type: Content of: <book><chapter><sect1><sect2><para>
8294 #: freeculture.xml:6399
8296 "When the first Congress enacted laws to protect creative property, it faced "
8297 "the same uncertainty about the status of creative property that the English "
8298 "had confronted in 1774. Many states had passed laws protecting creative "
8299 "property, and some believed that these laws simply supplemented common law "
8300 "rights that already protected creative authorship.<placeholder "
8301 "type=\"footnote\" id=\"0\"/> This meant that there was no guaranteed public "
8302 "domain in the United States in 1790. If copyrights were protected by the "
8303 "common law, then there was no simple way to know whether a work published in "
8304 "the United States was controlled or free. Just as in England, this lingering "
8305 "uncertainty would make it hard for publishers to rely upon a public domain "
8306 "to reprint and distribute works."
8309 #. type: Content of: <book><chapter><sect1><sect2><para>
8310 #: freeculture.xml:6422
8312 "That uncertainty ended after Congress passed legislation granting "
8313 "copyrights. Because federal law overrides any contrary state law, federal "
8314 "protections for copyrighted works displaced any state law protections. Just "
8315 "as in England the Statute of Anne eventually meant that the copyrights for "
8316 "all English works expired, a federal statute meant that any state copyrights "
8320 #. type: Content of: <book><chapter><sect1><sect2><para>
8321 #: freeculture.xml:6430
8323 "In 1790, Congress enacted the first copyright law. It created a federal "
8324 "copyright and secured that copyright for fourteen years. If the author was "
8325 "alive at the end of that fourteen years, then he could opt to renew the "
8326 "copyright for another fourteen years. If he did not renew the copyright, his "
8327 "work passed into the public domain."
8331 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8332 #: freeculture.xml:6445
8334 "Although 13,000 titles were published in the United States from 1790 to "
8335 "1799, only 556 copyright registrations were filed; John Tebbel, A History of "
8336 "Book Publishing in the United States, vol. 1, The Creation of an Industry, "
8337 "1630–1865 (New York: Bowker, 1972), 141. Of the 21,000 imprints "
8338 "recorded before 1790, only twelve were copyrighted under the 1790 act; "
8339 "William J. Maher, Copyright Term, Retrospective Extension and the Copyright "
8340 "Law of 1790 in Historical Context, 7–10 (2002), available at <ulink "
8341 "url=\"http://free-culture.cc/notes/\">link #25</ulink>. Thus, the "
8342 "overwhelming majority of works fell immediately into the public domain. Even "
8343 "those works that were copyrighted fell into the public domain quickly, "
8344 "because the term of copyright was short. The initial term of copyright was "
8345 "fourteen years, with the option of renewal for an additional fourteen "
8346 "years. Copyright Act of May 31, 1790, §1, 1 stat. 124."
8349 #. type: Content of: <book><chapter><sect1><sect2><para>
8350 #: freeculture.xml:6437
8352 "While there were many works created in the United States in the first ten "
8353 "years of the Republic, only 5 percent of the works were actually registered "
8354 "under the federal copyright regime. Of all the work created in the United "
8355 "States both before 1790 and from 1790 through 1800, 95 percent immediately "
8356 "passed into the public domain; the balance would pass into the pubic domain "
8357 "within twenty-eight years at most, and more likely within fourteen "
8358 "years.<placeholder type=\"footnote\" id=\"0\"/>"
8362 #. type: Content of: <book><chapter><sect1><sect2><para>
8363 #: freeculture.xml:6461
8365 "This system of renewal was a crucial part of the American system of "
8366 "copyright. It assured that the maximum terms of copyright would be granted "
8367 "only for works where they were wanted. After the initial term of fourteen "
8368 "years, if it wasn't worth it to an author to renew his copyright, then it "
8369 "wasn't worth it to society to insist on the copyright, either."
8373 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8374 #: freeculture.xml:6476
8376 "Few copyright holders ever chose to renew their copyrights. For instance, of "
8377 "the 25,006 copyrights registered in 1883, only 894 were renewed in 1910. For "
8378 "a year-by-year analysis of copyright renewal rates, see Barbara A. Ringer, "
8379 "\"Study No. 31: Renewal of Copyright,\" Studies on Copyright, vol. 1 (New "
8380 "York: Practicing Law Institute, 1963), 618. For a more recent and "
8381 "comprehensive analysis, see William M. Landes and Richard A. Posner, "
8382 "\"Indefinitely Renewable Copyright,\" University of Chicago Law Review 70 "
8383 "(2003): 471, 498–501, and accompanying figures."
8386 #. type: Content of: <book><chapter><sect1><sect2><para>
8387 #: freeculture.xml:6470
8389 "Fourteen years may not seem long to us, but for the vast majority of "
8390 "copyright owners at that time, it was long enough: Only a small minority of "
8391 "them renewed their copyright after fourteen years; the balance allowed their "
8392 "work to pass into the public domain.<placeholder type=\"footnote\" "
8397 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8398 #: freeculture.xml:6491
8399 msgid "See Ringer, ch. 9, n. 2."
8402 #. type: Content of: <book><chapter><sect1><sect2><para>
8403 #: freeculture.xml:6487
8405 "Even today, this structure would make sense. Most creative work has an "
8406 "actual commercial life of just a couple of years. Most books fall out of "
8407 "print after one year.<placeholder type=\"footnote\" id=\"0\"/> When that "
8408 "happens, the used books are traded free of copyright regulation. Thus the "
8409 "books are no longer effectively controlled by copyright. The only practical "
8410 "commercial use of the books at that time is to sell the books as used books; "
8411 "that use—because it does not involve publication—is effectively "
8415 #. type: Content of: <book><chapter><sect1><sect2><para>
8416 #: freeculture.xml:6499
8418 "In the first hundred years of the Republic, the term of copyright was "
8419 "changed once. In 1831, the term was increased from a maximum of 28 years to "
8420 "a maximum of 42 by increasing the initial term of copyright from 14 years to "
8421 "28 years. In the next fifty years of the Republic, the term increased once "
8422 "again. In 1909, Congress extended the renewal term of 14 years to 28 years, "
8423 "setting a maximum term of 56 years."
8426 #. type: Content of: <book><chapter><sect1><sect2><para>
8427 #: freeculture.xml:6507
8429 "Then, beginning in 1962, Congress started a practice that has defined "
8430 "copyright law since. Eleven times in the last forty years, Congress has "
8431 "extended the terms of existing copyrights; twice in those forty years, "
8432 "Congress extended the term of future copyrights. Initially, the extensions "
8433 "of existing copyrights were short, a mere one to two years. In 1976, "
8434 "Congress extended all existing copyrights by nineteen years. And in 1998, "
8435 "in the Sonny Bono Copyright Term Extension Act, Congress extended the term "
8436 "of existing and future copyrights by twenty years."
8440 #. type: Content of: <book><chapter><sect1><sect2><para>
8441 #: freeculture.xml:6517
8443 "The effect of these extensions is simply to toll, or delay, the passing of "
8444 "works into the public domain. This latest extension means that the public "
8445 "domain will have been tolled for thirty-nine out of fifty-five years, or 70 "
8446 "percent of the time since 1962. Thus, in the twenty years after the Sonny "
8447 "Bono Act, while one million patents will pass into the public domain, zero "
8448 "copyrights will pass into the public domain by virtue of the expiration of a "
8452 #. type: Content of: <book><chapter><sect1><sect2><para>
8453 #: freeculture.xml:6528
8455 "The effect of these extensions has been exacerbated by another, "
8456 "little-noticed change in the copyright law. Remember I said that the framers "
8457 "established a two-part copyright regime, requiring a copyright owner to "
8458 "renew his copyright after an initial term. The requirement of renewal meant "
8459 "that works that no longer needed copyright protection would pass more "
8460 "quickly into the public domain. The works remaining under protection would "
8461 "be those that had some continuing commercial value."
8464 #. type: Content of: <book><chapter><sect1><sect2><para>
8465 #: freeculture.xml:6538
8467 "The United States abandoned this sensible system in 1976. For all works "
8468 "created after 1978, there was only one copyright term—the maximum "
8469 "term. For \"natural\" authors, that term was life plus fifty years. For "
8470 "corporations, the term was seventy-five years. Then, in 1992, Congress "
8471 "abandoned the renewal requirement for all works created before 1978. All "
8472 "works still under copyright would be accorded the maximum term then "
8473 "available. After the Sonny Bono Act, that term was ninety-five years."
8476 #. type: Content of: <book><chapter><sect1><sect2><para>
8477 #: freeculture.xml:6548
8479 "This change meant that American law no longer had an automatic way to assure "
8480 "that works that were no longer exploited passed into the public domain. And "
8481 "indeed, after these changes, it is unclear whether it is even possible to "
8482 "put works into the public domain. The public domain is orphaned by these "
8483 "changes in copyright law. Despite the requirement that terms be \"limited,\" "
8484 "we have no evidence that anything will limit them."
8488 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8489 #: freeculture.xml:6565
8491 "These statistics are understated. Between the years 1910 and 1962 (the first "
8492 "year the renewal term was extended), the average term was never more than "
8493 "thirty-two years, and averaged thirty years. See Landes and Posner, "
8494 "\"Indefinitely Renewable Copyright,\" loc. cit."
8497 #. type: Content of: <book><chapter><sect1><sect2><para>
8498 #: freeculture.xml:6557
8500 "The effect of these changes on the average duration of copyright is "
8501 "dramatic. In 1973, more than 85 percent of copyright owners failed to renew "
8502 "their copyright. That meant that the average term of copyright in 1973 was "
8503 "just 32.2 years. Because of the elimination of the renewal requirement, the "
8504 "average term of copyright is now the maximum term. In thirty years, then, "
8505 "the average term has tripled, from 32.2 years to 95 years.<placeholder "
8506 "type=\"footnote\" id=\"0\"/>"
8509 #. type: Content of: <book><chapter><sect1><sect2><title>
8510 #: freeculture.xml:6574
8514 #. type: Content of: <book><chapter><sect1><sect2><para>
8515 #: freeculture.xml:6576
8517 "The \"scope\" of a copyright is the range of rights granted by the law. The "
8518 "scope of American copyright has changed dramatically. Those changes are not "
8519 "necessarily bad. But we should understand the extent of the changes if we're "
8520 "to keep this debate in context."
8523 #. type: Content of: <book><chapter><sect1><sect2><para>
8524 #: freeculture.xml:6582
8526 "In 1790, that scope was very narrow. Copyright covered only \"maps, charts, "
8527 "and books.\" That means it didn't cover, for example, music or "
8528 "architecture. More significantly, the right granted by a copyright gave the "
8529 "author the exclusive right to \"publish\" copyrighted works. That means "
8530 "someone else violated the copyright only if he republished the work without "
8531 "the copyright owner's permission. Finally, the right granted by a copyright "
8532 "was an exclusive right to that particular book. The right did not extend to "
8533 "what lawyers call \"derivative works.\" It would not, therefore, interfere "
8534 "with the right of someone other than the author to translate a copyrighted "
8535 "book, or to adapt the story to a different form (such as a drama based on a "
8539 #. type: Content of: <book><chapter><sect1><sect2><para>
8540 #: freeculture.xml:6595
8542 "This, too, has changed dramatically. While the contours of copyright today "
8543 "are extremely hard to describe simply, in general terms, the right covers "
8544 "practically any creative work that is reduced to a tangible form. It covers "
8545 "music as well as architecture, drama as well as computer programs. It gives "
8546 "the copyright owner of that creative work not only the exclusive right to "
8547 "\"publish\" the work, but also the exclusive right of control over any "
8548 "\"copies\" of that work. And most significant for our purposes here, the "
8549 "right gives the copyright owner control over not only his or her particular "
8550 "work, but also any \"derivative work\" that might grow out of the original "
8551 "work. In this way, the right covers more creative work, protects the "
8552 "creative work more broadly, and protects works that are based in a "
8553 "significant way on the initial creative work."
8557 #. type: Content of: <book><chapter><sect1><sect2><para>
8558 #: freeculture.xml:6610
8560 "At the same time that the scope of copyright has expanded, procedural "
8561 "limitations on the right have been relaxed. I've already described the "
8562 "complete removal of the renewal requirement in 1992. In addition to the "
8563 "renewal requirement, for most of the history of American copyright law, "
8564 "there was a requirement that a work be registered before it could receive "
8565 "the protection of a copyright. There was also a requirement that any "
8566 "copyrighted work be marked either with that famous © or the word "
8567 "copyright. And for most of the history of American copyright law, there was "
8568 "a requirement that works be deposited with the government before a copyright "
8572 #. type: Content of: <book><chapter><sect1><sect2><para>
8573 #: freeculture.xml:6623
8575 "The reason for the registration requirement was the sensible understanding "
8576 "that for most works, no copyright was required. Again, in the first ten "
8577 "years of the Republic, 95 percent of works eligible for copyright were never "
8578 "copyrighted. Thus, the rule reflected the norm: Most works apparently didn't "
8579 "need copyright, so registration narrowed the regulation of the law to the "
8580 "few that did. The same reasoning justified the requirement that a work be "
8581 "marked as copyrighted—that way it was easy to know whether a copyright "
8582 "was being claimed. The requirement that works be deposited was to assure "
8583 "that after the copyright expired, there would be a copy of the work "
8584 "somewhere so that it could be copied by others without locating the original "
8588 #. type: Content of: <book><chapter><sect1><sect2><para>
8589 #: freeculture.xml:6637
8591 "All of these \"formalities\" were abolished in the American system when we "
8592 "decided to follow European copyright law. There is no requirement that you "
8593 "register a work to get a copyright; the copyright now is automatic; the "
8594 "copyright exists whether or not you mark your work with a ©; and the "
8595 "copyright exists whether or not you actually make a copy available for "
8599 #. type: Content of: <book><chapter><sect1><sect2><para>
8600 #: freeculture.xml:6645
8601 msgid "Consider a practical example to understand the scope of these differences."
8605 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8606 #: freeculture.xml:6656
8608 "See Thomas Bender and David Sampliner, \"Poets, Pirates, and the Creation of "
8609 "American Literature,\" 29 New York University Journal of International Law "
8610 "and Politics 255 (1997), and James Gilraeth, ed., Federal Copyright Records, "
8611 "1790–1800 (U.S. G.P.O., 1987)."
8614 #. type: Content of: <book><chapter><sect1><sect2><para>
8615 #: freeculture.xml:6649
8617 "If, in 1790, you wrote a book and you were one of the 5 percent who actually "
8618 "copyrighted that book, then the copyright law protected you against another "
8619 "publisher's taking your book and republishing it without your "
8620 "permission. The aim of the act was to regulate publishers so as to prevent "
8621 "that kind of unfair competition. In 1790, there were 174 publishers in the "
8622 "United States.<placeholder type=\"footnote\" id=\"0\"/> The Copyright Act "
8623 "was thus a tiny regulation of a tiny proportion of a tiny part of the "
8624 "creative market in the United States—publishers."
8628 #. type: Content of: <book><chapter><sect1><sect2><para>
8629 #: freeculture.xml:6669
8631 "The act left other creators totally unregulated. If I copied your poem by "
8632 "hand, over and over again, as a way to learn it by heart, my act was totally "
8633 "unregulated by the 1790 act. If I took your novel and made a play based upon "
8634 "it, or if I translated it or abridged it, none of those activities were "
8635 "regulated by the original copyright act. These creative activities remained "
8636 "free, while the activities of publishers were restrained."
8639 #. type: Content of: <book><chapter><sect1><sect2><para>
8640 #: freeculture.xml:6679
8642 "Today the story is very different: If you write a book, your book is "
8643 "automatically protected. Indeed, not just your book. Every e-mail, every "
8644 "note to your spouse, every doodle, every creative act that's reduced to a "
8645 "tangible form—all of this is automatically copyrighted. There is no "
8646 "need to register or mark your work. The protection follows the creation, not "
8647 "the steps you take to protect it."
8650 #. type: Content of: <book><chapter><sect1><sect2><para>
8651 #: freeculture.xml:6688
8653 "That protection gives you the right (subject to a narrow range of fair use "
8654 "exceptions) to control how others copy the work, whether they copy it to "
8655 "republish it or to share an excerpt."
8658 #. type: Content of: <book><chapter><sect1><sect2><para>
8659 #: freeculture.xml:6693
8661 "That much is the obvious part. Any system of copyright would control "
8662 "competing publishing. But there's a second part to the copyright of today "
8663 "that is not at all obvious. This is the protection of \"derivative rights.\" "
8664 "If you write a book, no one can make a movie out of your book without "
8665 "permission. No one can translate it without permission. CliffsNotes can't "
8666 "make an abridgment unless permission is granted. All of these derivative "
8667 "uses of your original work are controlled by the copyright holder. The "
8668 "copyright, in other words, is now not just an exclusive right to your "
8669 "writings, but an exclusive right to your writings and a large proportion of "
8670 "the writings inspired by them."
8673 #. type: Content of: <book><chapter><sect1><sect2><para>
8674 #: freeculture.xml:6707
8676 "It is this derivative right that would seem most bizarre to our framers, "
8677 "though it has become second nature to us. Initially, this expansion was "
8678 "created to deal with obvious evasions of a narrower copyright. If I write a "
8679 "book, can you change one word and then claim a copyright in a new and "
8680 "different book? Obviously that would make a joke of the copyright, so the "
8681 "law was properly expanded to include those slight modifications as well as "
8682 "the verbatim original work."
8685 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8686 #: freeculture.xml:6730
8688 "Jonathan Zittrain, \"The Copyright Cage,\" Legal Affairs, July/August 2003, "
8689 "available at <ulink url=\"http://free-culture.cc/notes/\">link #26</ulink>. "
8690 "<placeholder type=\"indexterm\" id=\"0\"/>"
8693 #. type: Content of: <book><chapter><sect1><sect2><para>
8694 #: freeculture.xml:6720
8696 "In preventing that joke, the law created an astonishing power within a free "
8697 "culture—at least, it's astonishing when you understand that the law "
8698 "applies not just to the commercial publisher but to anyone with a "
8699 "computer. I understand the wrong in duplicating and selling someone else's "
8700 "work. But whatever that wrong is, transforming someone else's work is a "
8701 "different wrong. Some view transformation as no wrong at all—they "
8702 "believe that our law, as the framers penned it, should not protect "
8703 "derivative rights at all.<placeholder type=\"footnote\" id=\"0\"/> Whether "
8704 "or not you go that far, it seems plain that whatever wrong is involved is "
8705 "fundamentally different from the wrong of direct piracy."
8709 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8710 #: freeculture.xml:6746
8712 "Professor Rubenfeld has presented a powerful constitutional argument about "
8713 "the difference that copyright law should draw (from the perspective of the "
8714 "First Amendment) between mere \"copies\" and derivative works. See Jed "
8715 "Rubenfeld, \"The Freedom of Imagination: Copyright's Constitutionality,\" "
8716 "Yale Law Journal 112 (2002): 1–60 (see especially pp. 53–59)."
8719 #. type: Content of: <book><chapter><sect1><sect2><para>
8720 #: freeculture.xml:6740
8722 "Yet copyright law treats these two different wrongs in the same way. I can "
8723 "go to court and get an injunction against your pirating my book. I can go to "
8724 "court and get an injunction against your transformative use of my "
8725 "book.<placeholder type=\"footnote\" id=\"0\"/> These two different uses of "
8726 "my creative work are treated the same."
8729 #. type: Content of: <book><chapter><sect1><sect2><para>
8730 #: freeculture.xml:6757
8732 "This again may seem right to you. If I wrote a book, then why should you be "
8733 "able to write a movie that takes my story and makes money from it without "
8734 "paying me or crediting me? Or if Disney creates a creature called \"Mickey "
8735 "Mouse,\" why should you be able to make Mickey Mouse toys and be the one to "
8736 "trade on the value that Disney originally created?"
8739 #. type: Content of: <book><chapter><sect1><sect2><para>
8740 #: freeculture.xml:6766
8742 "These are good arguments, and, in general, my point is not that the "
8743 "derivative right is unjustified. My aim just now is much narrower: simply to "
8744 "make clear that this expansion is a significant change from the rights "
8745 "originally granted."
8748 #. type: Content of: <book><chapter><sect1><sect2><title>
8749 #: freeculture.xml:6774
8750 msgid "Law and Architecture: Reach"
8754 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8755 #: freeculture.xml:6781
8757 "This is a simplification of the law, but not much of one. The law certainly "
8758 "regulates more than \"copies\"—a public performance of a copyrighted "
8759 "song, for example, is regulated even though performance per se doesn't make "
8760 "a copy; 17 United States Code, section 106(4). And it certainly sometimes "
8761 "doesn't regulate a \"copy\"; 17 United States Code, section 112(a). But the "
8762 "presumption under the existing law (which regulates \"copies;\" 17 United "
8763 "States Code, section 102) is that if there is a copy, there is a right."
8766 #. type: Content of: <book><chapter><sect1><sect2><para>
8767 #: freeculture.xml:6776
8769 "Whereas originally the law regulated only publishers, the change in "
8770 "copyright's scope means that the law today regulates publishers, users, and "
8771 "authors. It regulates them because all three are capable of making copies, "
8772 "and the core of the regulation of copyright law is copies.<placeholder "
8773 "type=\"footnote\" id=\"0\"/>"
8777 #. type: Content of: <book><chapter><sect1><sect2><para>
8778 #: freeculture.xml:6793
8780 "\"Copies.\" That certainly sounds like the obvious thing for copyright law "
8781 "to regulate. But as with Jack Valenti's argument at the start of this "
8782 "chapter, that \"creative property\" deserves the \"same rights\" as all "
8783 "other property, it is the obvious that we need to be most careful about. For "
8784 "while it may be obvious that in the world before the Internet, copies were "
8785 "the obvious trigger for copyright law, upon reflection, it should be obvious "
8786 "that in the world with the Internet, copies should not be the trigger for "
8787 "copyright law. More precisely, they should not always be the trigger for "
8792 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8793 #: freeculture.xml:6809
8795 "Thus, my argument is not that in each place that copyright law extends, we "
8796 "should repeal it. It is instead that we should have a good argument for its "
8797 "extending where it does, and should not determine its reach on the basis of "
8798 "arbitrary and automatic changes caused by technology."
8801 #. type: Content of: <book><chapter><sect1><sect2><para>
8802 #: freeculture.xml:6804
8804 "This is perhaps the central claim of this book, so let me take this very "
8805 "slowly so that the point is not easily missed. My claim is that the Internet "
8806 "should at least force us to rethink the conditions under which the law of "
8807 "copyright automatically applies,<placeholder type=\"footnote\" id=\"0\"/> "
8808 "because it is clear that the current reach of copyright was never "
8809 "contemplated, much less chosen, by the legislators who enacted copyright "
8813 #. type: Content of: <book><chapter><sect1><sect2><para>
8814 #: freeculture.xml:6820
8816 "We can see this point abstractly by beginning with this largely empty "
8820 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
8821 #: freeculture.xml:6824
8822 msgid "All potential uses of a book."
8825 #. type: Content of: <book><chapter><sect1><sect2><figure>
8826 #: freeculture.xml:6825
8827 msgid "<graphic fileref=\"images/1521.png\"></graphic>"
8831 #. type: Content of: <book><chapter><sect1><sect2><para>
8832 #: freeculture.xml:6829
8834 "Think about a book in real space, and imagine this circle to represent all "
8835 "its potential uses. Most of these uses are unregulated by copyright law, "
8836 "because the uses don't create a copy. If you read a book, that act is not "
8837 "regulated by copyright law. If you give someone the book, that act is not "
8838 "regulated by copyright law. If you resell a book, that act is not regulated "
8839 "(copyright law expressly states that after the first sale of a book, the "
8840 "copyright owner can impose no further conditions on the disposition of the "
8841 "book). If you sleep on the book or use it to hold up a lamp or let your "
8842 "puppy chew it up, those acts are not regulated by copyright law, because "
8843 "those acts do not make a copy."
8846 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
8847 #: freeculture.xml:6842
8848 msgid "Examples of unregulated uses of a book."
8851 #. type: Content of: <book><chapter><sect1><sect2><figure>
8852 #: freeculture.xml:6843
8853 msgid "<graphic fileref=\"images/1531.png\"></graphic>"
8856 #. type: Content of: <book><chapter><sect1><sect2><para>
8857 #: freeculture.xml:6846
8859 "Obviously, however, some uses of a copyrighted book are regulated by "
8860 "copyright law. Republishing the book, for example, makes a copy. It is "
8861 "therefore regulated by copyright law. Indeed, this particular use stands at "
8862 "the core of this circle of possible uses of a copyrighted work. It is the "
8863 "paradigmatic use properly regulated by copyright regulation (see first "
8864 "diagram on next page)."
8867 #. type: Content of: <book><chapter><sect1><sect2><para>
8868 #: freeculture.xml:6854
8870 "Finally, there is a tiny sliver of otherwise regulated copying uses that "
8871 "remain unregulated because the law considers these \"fair uses.\""
8874 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
8875 #: freeculture.xml:6859
8877 "Republishing stands at the core of this circle of possible uses of a "
8881 #. type: Content of: <book><chapter><sect1><sect2><figure>
8882 #: freeculture.xml:6860
8883 msgid "<graphic fileref=\"images/1541.png\"></graphic>"
8886 #. type: Content of: <book><chapter><sect1><sect2><para>
8887 #: freeculture.xml:6863
8889 "These are uses that themselves involve copying, but which the law treats as "
8890 "unregulated because public policy demands that they remain unregulated. You "
8891 "are free to quote from this book, even in a review that is quite negative, "
8892 "without my permission, even though that quoting makes a copy. That copy "
8893 "would ordinarily give the copyright owner the exclusive right to say whether "
8894 "the copy is allowed or not, but the law denies the owner any exclusive right "
8895 "over such \"fair uses\" for public policy (and possibly First Amendment) "
8899 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
8900 #: freeculture.xml:6874
8901 msgid "Unregulated copying considered "fair uses.""
8904 #. type: Content of: <book><chapter><sect1><sect2><figure>
8905 #: freeculture.xml:6875
8906 msgid "<graphic fileref=\"images/1542.png\"></graphic>"
8909 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
8910 #: freeculture.xml:6879
8912 "Uses that before were presumptively unregulated are now presumptively "
8916 #. type: Content of: <book><chapter><sect1><sect2><figure>
8917 #: freeculture.xml:6880
8918 msgid "<graphic fileref=\"images/1551.png\"></graphic>"
8922 #. type: Content of: <book><chapter><sect1><sect2><para>
8923 #: freeculture.xml:6884
8925 "In real space, then, the possible uses of a book are divided into three "
8926 "sorts: (1) unregulated uses, (2) regulated uses, and (3) regulated uses that "
8927 "are nonetheless deemed \"fair\" regardless of the copyright owner's views."
8931 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
8932 #: freeculture.xml:6892
8934 "I don't mean \"nature\" in the sense that it couldn't be different, but "
8935 "rather that its present instantiation entails a copy. Optical networks need "
8936 "not make copies of content they transmit, and a digital network could be "
8937 "designed to delete anything it copies so that the same number of copies "
8941 #. type: Content of: <book><chapter><sect1><sect2><para>
8942 #: freeculture.xml:6889
8944 "Enter the Internet—a distributed, digital network where every use of a "
8945 "copyrighted work produces a copy.<placeholder type=\"footnote\" id=\"0\"/> "
8946 "And because of this single, arbitrary feature of the design of a digital "
8947 "network, the scope of category 1 changes dramatically. Uses that before were "
8948 "presumptively unregulated are now presumptively regulated. No longer is "
8949 "there a set of presumptively unregulated uses that define a freedom "
8950 "associated with a copyrighted work. Instead, each use is now subject to the "
8951 "copyright, because each use also makes a copy—category 1 gets sucked "
8952 "into category 2. And those who would defend the unregulated uses of "
8953 "copyrighted work must look exclusively to category 3, fair uses, to bear the "
8954 "burden of this shift."
8958 #. type: Content of: <book><chapter><sect1><sect2><para>
8959 #: freeculture.xml:6913
8961 "So let's be very specific to make this general point clear. Before the "
8962 "Internet, if you purchased a book and read it ten times, there would be no "
8963 "plausible copyright-related argument that the copyright owner could make to "
8964 "control that use of her book. Copyright law would have nothing to say about "
8965 "whether you read the book once, ten times, or every night before you went to "
8966 "bed. None of those instances of use—reading— could be regulated "
8967 "by copyright law because none of those uses produced a copy."
8970 #. type: Content of: <book><chapter><sect1><sect2><para>
8971 #: freeculture.xml:6926
8973 "But the same book as an e-book is effectively governed by a different set of "
8974 "rules. Now if the copyright owner says you may read the book only once or "
8975 "only once a month, then copyright law would aid the copyright owner in "
8976 "exercising this degree of control, because of the accidental feature of "
8977 "copyright law that triggers its application upon there being a copy. Now if "
8978 "you read the book ten times and the license says you may read it only five "
8979 "times, then whenever you read the book (or any portion of it) beyond the "
8980 "fifth time, you are making a copy of the book contrary to the copyright "
8984 #. type: Content of: <book><chapter><sect1><sect2><para>
8985 #: freeculture.xml:6940
8987 "There are some people who think this makes perfect sense. My aim just now is "
8988 "not to argue about whether it makes sense or not. My aim is only to make "
8989 "clear the change. Once you see this point, a few other points also become "
8993 #. type: Content of: <book><chapter><sect1><sect2><para>
8994 #: freeculture.xml:6946
8996 "First, making category 1 disappear is not anything any policy maker ever "
8997 "intended. Congress did not think through the collapse of the presumptively "
8998 "unregulated uses of copyrighted works. There is no evidence at all that "
8999 "policy makers had this idea in mind when they allowed our policy here to "
9000 "shift. Unregulated uses were an important part of free culture before the "
9004 #. type: Content of: <book><chapter><sect1><sect2><para>
9005 #: freeculture.xml:6956
9007 "Second, this shift is especially troubling in the context of transformative "
9008 "uses of creative content. Again, we can all understand the wrong in "
9009 "commercial piracy. But the law now purports to regulate any transformation "
9010 "you make of creative work using a machine. \"Copy and paste\" and \"cut and "
9011 "paste\" become crimes. Tinkering with a story and releasing it to others "
9012 "exposes the tinkerer to at least a requirement of justification. However "
9013 "troubling the expansion with respect to copying a particular work, it is "
9014 "extraordinarily troubling with respect to transformative uses of creative "
9019 #. type: Content of: <book><chapter><sect1><sect2><para>
9020 #: freeculture.xml:6972
9022 "Third, this shift from category 1 to category 2 puts an extraordinary burden "
9023 "on category 3 (\"fair use\") that fair use never before had to bear. If a "
9024 "copyright owner now tried to control how many times I could read a book "
9025 "on-line, the natural response would be to argue that this is a violation of "
9026 "my fair use rights. But there has never been any litigation about whether I "
9027 "have a fair use right to read, because before the Internet, reading did not "
9028 "trigger the application of copyright law and hence the need for a fair use "
9029 "defense. The right to read was effectively protected before because reading "
9030 "was not regulated."
9033 #. type: Content of: <book><chapter><sect1><sect2><para>
9034 #: freeculture.xml:6987
9036 "This point about fair use is totally ignored, even by advocates for free "
9037 "culture. We have been cornered into arguing that our rights depend upon fair "
9038 "use—never even addressing the earlier question about the expansion in "
9039 "effective regulation. A thin protection grounded in fair use makes sense "
9040 "when the vast majority of uses are unregulated. But when everything becomes "
9041 "presumptively regulated, then the protections of fair use are not enough."
9044 #. type: Content of: <book><chapter><sect1><sect2><para>
9045 #: freeculture.xml:6998
9047 "The case of Video Pipeline is a good example. Video Pipeline was in the "
9048 "business of making \"trailer\" advertisements for movies available to video "
9049 "stores. The video stores displayed the trailers as a way to sell "
9050 "videos. Video Pipeline got the trailers from the film distributors, put the "
9051 "trailers on tape, and sold the tapes to the retail stores."
9054 #. type: Content of: <book><chapter><sect1><sect2><para>
9055 #: freeculture.xml:7005
9057 "The company did this for about fifteen years. Then, in 1997, it began to "
9058 "think about the Internet as another way to distribute these previews. The "
9059 "idea was to expand their \"selling by sampling\" technique by giving on-line "
9060 "stores the same ability to enable \"browsing.\" Just as in a bookstore you "
9061 "can read a few pages of a book before you buy the book, so, too, you would "
9062 "be able to sample a bit from the movie on-line before you bought it."
9066 #. type: Content of: <book><chapter><sect1><sect2><para>
9067 #: freeculture.xml:7017
9069 "In 1998, Video Pipeline informed Disney and other film distributors that it "
9070 "intended to distribute the trailers through the Internet (rather than "
9071 "sending the tapes) to distributors of their videos. Two years later, Disney "
9072 "told Video Pipeline to stop. The owner of Video Pipeline asked Disney to "
9073 "talk about the matter—he had built a business on distributing this "
9074 "content as a way to help sell Disney films; he had customers who depended "
9075 "upon his delivering this content. Disney would agree to talk only if Video "
9076 "Pipeline stopped the distribution immediately. Video Pipeline thought it "
9077 "was within their \"fair use\" rights to distribute the clips as they had. So "
9078 "they filed a lawsuit to ask the court to declare that these rights were in "
9079 "fact their rights."
9082 #. type: Content of: <book><chapter><sect1><sect2><para>
9083 #: freeculture.xml:7034
9085 "Disney countersued—for $100 million in damages. Those damages were "
9086 "predicated upon a claim that Video Pipeline had \"willfully infringed\" on "
9087 "Disney's copyright. When a court makes a finding of willful infringement, it "
9088 "can award damages not on the basis of the actual harm to the copyright "
9089 "owner, but on the basis of an amount set in the statute. Because Video "
9090 "Pipeline had distributed seven hundred clips of Disney movies to enable "
9091 "video stores to sell copies of those movies, Disney was now suing Video "
9092 "Pipeline for $100 million."
9095 #. type: Content of: <book><chapter><sect1><sect2><para>
9096 #: freeculture.xml:7046
9098 "Disney has the right to control its property, of course. But the video "
9099 "stores that were selling Disney's films also had some sort of right to be "
9100 "able to sell the films that they had bought from Disney. Disney's claim in "
9101 "court was that the stores were allowed to sell the films and they were "
9102 "permitted to list the titles of the films they were selling, but they were "
9103 "not allowed to show clips of the films as a way of selling them without "
9104 "Disney's permission."
9107 #. type: Content of: <book><chapter><sect1><sect2><para>
9108 #: freeculture.xml:7055
9110 "Now, you might think this is a close case, and I think the courts would "
9111 "consider it a close case. My point here is to map the change that gives "
9112 "Disney this power. Before the Internet, Disney couldn't really control how "
9113 "people got access to their content. Once a video was in the marketplace, the "
9114 "\"first-sale doctrine\" would free the seller to use the video as he wished, "
9115 "including showing portions of it in order to engender sales of the entire "
9116 "movie video. But with the Internet, it becomes possible for Disney to "
9117 "centralize control over access to this content. Because each use of the "
9118 "Internet produces a copy, use on the Internet becomes subject to the "
9119 "copyright owner's control. The technology expands the scope of effective "
9120 "control, because the technology builds a copy into every transaction."
9124 #. type: Content of: <book><chapter><sect1><sect2><para>
9125 #: freeculture.xml:7070
9127 "No doubt, a potential is not yet an abuse, and so the potential for control "
9128 "is not yet the abuse of control. Barnes & Noble has the right to say you "
9129 "can't touch a book in their store; property law gives them that right. But "
9130 "the market effectively protects against that abuse. If Barnes & Noble "
9131 "banned browsing, then consumers would choose other bookstores. Competition "
9132 "protects against the extremes. And it may well be (my argument so far does "
9133 "not even question this) that competition would prevent any similar danger "
9134 "when it comes to copyright. Sure, publishers exercising the rights that "
9135 "authors have assigned to them might try to regulate how many times you read "
9136 "a book, or try to stop you from sharing the book with anyone. But in a "
9137 "competitive market such as the book market, the dangers of this happening "
9141 #. type: Content of: <book><chapter><sect1><sect2><para>
9142 #: freeculture.xml:7088
9144 "Again, my aim so far is simply to map the changes that this changed "
9145 "architecture enables. Enabling technology to enforce the control of "
9146 "copyright means that the control of copyright is no longer defined by "
9147 "balanced policy. The control of copyright is simply what private owners "
9148 "choose. In some contexts, at least, that fact is harmless. But in some "
9149 "contexts it is a recipe for disaster."
9152 #. type: Content of: <book><chapter><sect1><sect2><title>
9153 #: freeculture.xml:7098
9154 msgid "Architecture and Law: Force"
9157 #. type: Content of: <book><chapter><sect1><sect2><para>
9158 #: freeculture.xml:7100
9160 "The disappearance of unregulated uses would be change enough, but a second "
9161 "important change brought about by the Internet magnifies its "
9162 "significance. This second change does not affect the reach of copyright "
9163 "regulation; it affects how such regulation is enforced."
9166 #. type: Content of: <book><chapter><sect1><sect2><para>
9167 #: freeculture.xml:7106
9169 "In the world before digital technology, it was generally the law that "
9170 "controlled whether and how someone was regulated by copyright law. The law, "
9171 "meaning a court, meaning a judge: In the end, it was a human, trained in the "
9172 "tradition of the law and cognizant of the balances that tradition embraced, "
9173 "who said whether and how the law would restrict your freedom."
9176 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
9177 #: freeculture.xml:7113
9182 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
9183 #: freeculture.xml:7122
9185 "See David Lange, \"Recognizing the Public Domain,\" Law and Contemporary "
9186 "Problems 44 (1981): 172–73."
9189 #. type: Content of: <book><chapter><sect1><sect2><para>
9190 #: freeculture.xml:7115
9192 "There's a famous story about a battle between the Marx Brothers and Warner "
9193 "Brothers. The Marxes intended to make a parody of Casablanca. Warner "
9194 "Brothers objected. They wrote a nasty letter to the Marxes, warning them "
9195 "that there would be serious legal consequences if they went forward with "
9196 "their plan.<placeholder type=\"footnote\" id=\"0\"/>"
9200 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
9201 #: freeculture.xml:7132
9202 msgid "Ibid. See also Vaidhyanathan, Copyrights and Copywrongs, 1–3."
9205 #. type: Content of: <book><chapter><sect1><sect2><para>
9206 #: freeculture.xml:7128
9208 "This led the Marx Brothers to respond in kind. They warned Warner Brothers "
9209 "that the Marx Brothers \"were brothers long before you were.\"<placeholder "
9210 "type=\"footnote\" id=\"0\"/> The Marx Brothers therefore owned the word "
9211 "brothers, and if Warner Brothers insisted on trying to control Casablanca, "
9212 "then the Marx Brothers would insist on control over brothers."
9215 #. type: Content of: <book><chapter><sect1><sect2><para>
9216 #: freeculture.xml:7139
9218 "An absurd and hollow threat, of course, because Warner Brothers, like the "
9219 "Marx Brothers, knew that no court would ever enforce such a silly "
9220 "claim. This extremism was irrelevant to the real freedoms anyone (including "
9221 "Warner Brothers) enjoyed."
9224 #. type: Content of: <book><chapter><sect1><sect2><para>
9225 #: freeculture.xml:7145
9227 "On the Internet, however, there is no check on silly rules, because on the "
9228 "Internet, increasingly, rules are enforced not by a human but by a machine: "
9229 "Increasingly, the rules of copyright law, as interpreted by the copyright "
9230 "owner, get built into the technology that delivers copyrighted content. It "
9231 "is code, rather than law, that rules. And the problem with code regulations "
9232 "is that, unlike law, code has no shame. Code would not get the humor of the "
9233 "Marx Brothers. The consequence of that is not at all funny."
9236 #. type: Content of: <book><chapter><sect1><sect2><para>
9237 #: freeculture.xml:7156
9238 msgid "Consider the life of my Adobe eBook Reader."
9241 #. type: Content of: <book><chapter><sect1><sect2><para>
9242 #: freeculture.xml:7159
9244 "An e-book is a book delivered in electronic form. An Adobe eBook is not a "
9245 "book that Adobe has published; Adobe simply produces the software that "
9246 "publishers use to deliver e-books. It provides the technology, and the "
9247 "publisher delivers the content by using the technology."
9250 #. type: Content of: <book><chapter><sect1><sect2><para>
9251 #: freeculture.xml:7166
9252 msgid "On the next page is a picture of an old version of my Adobe eBook Reader."
9256 #. type: Content of: <book><chapter><sect1><sect2><para>
9257 #: freeculture.xml:7170
9259 "As you can see, I have a small collection of e-books within this e-book "
9260 "library. Some of these books reproduce content that is in the public domain: "
9261 "Middlemarch, for example, is in the public domain. Some of them reproduce "
9262 "content that is not in the public domain: My own book The Future of Ideas is "
9263 "not yet within the public domain. Consider Middlemarch first. If you click "
9264 "on my e-book copy of Middlemarch, you'll see a fancy cover, and then a "
9265 "button at the bottom called Permissions."
9268 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
9269 #: freeculture.xml:7181
9270 msgid "Picture of an old version of Adobe eBook Reader"
9273 #. type: Content of: <book><chapter><sect1><sect2><figure>
9274 #: freeculture.xml:7182
9275 msgid "<graphic fileref=\"images/1611.png\"></graphic>"
9278 #. type: Content of: <book><chapter><sect1><sect2><para>
9279 #: freeculture.xml:7185
9281 "If you click on the Permissions button, you'll see a list of the permissions "
9282 "that the publisher purports to grant with this book."
9285 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
9286 #: freeculture.xml:7189
9287 msgid "List of the permissions that the publisher purports to grant."
9290 #. type: Content of: <book><chapter><sect1><sect2><figure>
9291 #: freeculture.xml:7190
9292 msgid "<graphic fileref=\"images/1612.png\"></graphic>"
9296 #. type: Content of: <book><chapter><sect1><sect2><para>
9297 #: freeculture.xml:7194
9299 "According to my eBook Reader, I have the permission to copy to the clipboard "
9300 "of the computer ten text selections every ten days. (So far, I've copied no "
9301 "text to the clipboard.) I also have the permission to print ten pages from "
9302 "the book every ten days. Lastly, I have the permission to use the Read Aloud "
9303 "button to hear Middlemarch read aloud through the computer."
9306 #. type: Content of: <book><chapter><sect1><sect2><para>
9307 #: freeculture.xml:7210
9309 "Here's the e-book for another work in the public domain (including the "
9310 "translation): Aristotle's Politics."
9313 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
9314 #: freeculture.xml:7214
9315 msgid "E-book of Aristotle;s "Politics""
9318 #. type: Content of: <book><chapter><sect1><sect2><figure>
9319 #: freeculture.xml:7215
9320 msgid "<graphic fileref=\"images/1621.png\"></graphic>"
9323 #. type: Content of: <book><chapter><sect1><sect2><para>
9324 #: freeculture.xml:7218
9326 "According to its permissions, no printing or copying is permitted at "
9327 "all. But fortunately, you can use the Read Aloud button to hear the book."
9330 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
9331 #: freeculture.xml:7223
9332 msgid "List of the permissions for Aristotle;s "Politics"."
9335 #. type: Content of: <book><chapter><sect1><sect2><figure>
9336 #: freeculture.xml:7224
9337 msgid "<graphic fileref=\"images/1622.png\"></graphic>"
9340 #. type: Content of: <book><chapter><sect1><sect2><para>
9341 #: freeculture.xml:7227
9343 "Finally (and most embarrassingly), here are the permissions for the original "
9344 "e-book version of my last book, The Future of Ideas:"
9347 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
9348 #: freeculture.xml:7232
9349 msgid "List of the permissions for "The Future of Ideas"."
9352 #. type: Content of: <book><chapter><sect1><sect2><figure>
9353 #: freeculture.xml:7233
9354 msgid "<graphic fileref=\"images/1631.png\"></graphic>"
9357 #. type: Content of: <book><chapter><sect1><sect2><para>
9358 #: freeculture.xml:7236
9359 msgid "No copying, no printing, and don't you dare try to listen to this book!"
9363 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
9364 #: freeculture.xml:7246
9366 "In principle, a contract might impose a requirement on me. I might, for "
9367 "example, buy a book from you that includes a contract that says I will read "
9368 "it only three times, or that I promise to read it three times. But that "
9369 "obligation (and the limits for creating that obligation) would come from the "
9370 "contract, not from copyright law, and the obligations of contract would not "
9371 "necessarily pass to anyone who subsequently acquired the book."
9374 #. type: Content of: <book><chapter><sect1><sect2><para>
9375 #: freeculture.xml:7239
9377 "Now, the Adobe eBook Reader calls these controls \"permissions\"— as "
9378 "if the publisher has the power to control how you use these works. For "
9379 "works under copyright, the copyright owner certainly does have the "
9380 "power—up to the limits of the copyright law. But for work not under "
9381 "copyright, there is no such copyright power.<placeholder type=\"footnote\" "
9382 "id=\"0\"/> When my e-book of Middlemarch says I have the permission to copy "
9383 "only ten text selections into the memory every ten days, what that really "
9384 "means is that the eBook Reader has enabled the publisher to control how I "
9385 "use the book on my computer, far beyond the control that the law would "
9389 #. type: Content of: <book><chapter><sect1><sect2><para>
9390 #: freeculture.xml:7261
9392 "The control comes instead from the code—from the technology within "
9393 "which the e-book \"lives.\" Though the e-book says that these are "
9394 "permissions, they are not the sort of \"permissions\" that most of us deal "
9395 "with. When a teenager gets \"permission\" to stay out till midnight, she "
9396 "knows (unless she's Cinderella) that she can stay out till 2 A.M., but will "
9397 "suffer a punishment if she's caught. But when the Adobe eBook Reader says I "
9398 "have the permission to make ten copies of the text into the computer's "
9399 "memory, that means that after I've made ten copies, the computer will not "
9400 "make any more. The same with the printing restrictions: After ten pages, the "
9401 "eBook Reader will not print any more pages. It's the same with the silly "
9402 "restriction that says that you can't use the Read Aloud button to read my "
9403 "book aloud—it's not that the company will sue you if you do; instead, "
9404 "if you push the Read Aloud button with my book, the machine simply won't "
9409 #. type: Content of: <book><chapter><sect1><sect2><para>
9410 #: freeculture.xml:7279
9412 "These are controls, not permissions. Imagine a world where the Marx Brothers "
9413 "sold word processing software that, when you tried to type \"Warner "
9414 "Brothers,\" erased \"Brothers\" from the sentence."
9417 #. type: Content of: <book><chapter><sect1><sect2><para>
9418 #: freeculture.xml:7284
9420 "This is the future of copyright law: not so much copyright law as copyright "
9421 "code. The controls over access to content will not be controls that are "
9422 "ratified by courts; the controls over access to content will be controls "
9423 "that are coded by programmers. And whereas the controls that are built into "
9424 "the law are always to be checked by a judge, the controls that are built "
9425 "into the technology have no similar built-in check."
9428 #. type: Content of: <book><chapter><sect1><sect2><para>
9429 #: freeculture.xml:7292
9431 "How significant is this? Isn't it always possible to get around the controls "
9432 "built into the technology? Software used to be sold with technologies that "
9433 "limited the ability of users to copy the software, but those were trivial "
9434 "protections to defeat. Why won't it be trivial to defeat these protections "
9438 #. type: Content of: <book><chapter><sect1><sect2><para>
9439 #: freeculture.xml:7300
9441 "We've only scratched the surface of this story. Return to the Adobe eBook "
9445 #. type: Content of: <book><chapter><sect1><sect2><para>
9446 #: freeculture.xml:7304
9448 "Early in the life of the Adobe eBook Reader, Adobe suffered a public "
9449 "relations nightmare. Among the books that you could download for free on the "
9450 "Adobe site was a copy of Alice's Adventures in Wonderland. This wonderful "
9451 "book is in the public domain. Yet when you clicked on Permissions for that "
9452 "book, you got the following report:"
9455 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
9456 #: freeculture.xml:7312
9457 msgid "List of the permissions for "Alice's Adventures in Wonderland"."
9460 #. type: Content of: <book><chapter><sect1><sect2><figure>
9461 #: freeculture.xml:7314
9462 msgid "<graphic fileref=\"images/1641.png\"></graphic>"
9466 #. type: Content of: <book><chapter><sect1><sect2><para>
9467 #: freeculture.xml:7318
9469 "Here was a public domain children's book that you were not allowed to copy, "
9470 "not allowed to lend, not allowed to give, and, as the \"permissions\" "
9471 "indicated, not allowed to \"read aloud\"!"
9474 #. type: Content of: <book><chapter><sect1><sect2><para>
9475 #: freeculture.xml:7325
9477 "The public relations nightmare attached to that final permission. For the "
9478 "text did not say that you were not permitted to use the Read Aloud button; "
9479 "it said you did not have the permission to read the book aloud. That led "
9480 "some people to think that Adobe was restricting the right of parents, for "
9481 "example, to read the book to their children, which seemed, to say the least, "
9485 #. type: Content of: <book><chapter><sect1><sect2><para>
9486 #: freeculture.xml:7333
9488 "Adobe responded quickly that it was absurd to think that it was trying to "
9489 "restrict the right to read a book aloud. Obviously it was only restricting "
9490 "the ability to use the Read Aloud button to have the book read aloud. But "
9491 "the question Adobe never did answer is this: Would Adobe thus agree that a "
9492 "consumer was free to use software to hack around the restrictions built into "
9493 "the eBook Reader? If some company (call it Elcomsoft) developed a program to "
9494 "disable the technological protection built into an Adobe eBook so that a "
9495 "blind person, say, could use a computer to read the book aloud, would Adobe "
9496 "agree that such a use of an eBook Reader was fair? Adobe didn't answer "
9497 "because the answer, however absurd it might seem, is no."
9500 #. type: Content of: <book><chapter><sect1><sect2><para>
9501 #: freeculture.xml:7346
9503 "The point is not to blame Adobe. Indeed, Adobe is among the most innovative "
9504 "companies developing strategies to balance open access to content with "
9505 "incentives for companies to innovate. But Adobe's technology enables "
9506 "control, and Adobe has an incentive to defend this control. That incentive "
9507 "is understandable, yet what it creates is often crazy."
9510 #. type: Content of: <book><chapter><sect1><sect2><para>
9511 #: freeculture.xml:7354
9513 "To see the point in a particularly absurd context, consider a favorite story "
9514 "of mine that makes the same point."
9517 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
9518 #: freeculture.xml:7358
9519 msgid "Aibo robotic dog"
9522 #. type: Content of: <book><chapter><sect1><sect2><para>
9523 #: freeculture.xml:7361
9525 "Consider the robotic dog made by Sony named \"Aibo.\" The Aibo learns "
9526 "tricks, cuddles, and follows you around. It eats only electricity and that "
9527 "doesn't leave that much of a mess (at least in your house)."
9531 #. type: Content of: <book><chapter><sect1><sect2><para>
9532 #: freeculture.xml:7366
9534 "The Aibo is expensive and popular. Fans from around the world have set up "
9535 "clubs to trade stories. One fan in particular set up a Web site to enable "
9536 "information about the Aibo dog to be shared. This fan set up aibopet.com "
9537 "(and aibohack.com, but that resolves to the same site), and on that site he "
9538 "provided information about how to teach an Aibo to do tricks in addition to "
9539 "the ones Sony had taught it."
9542 #. type: Content of: <book><chapter><sect1><sect2><para>
9543 #: freeculture.xml:7375
9545 "\"Teach\" here has a special meaning. Aibos are just cute computers. You "
9546 "teach a computer how to do something by programming it differently. So to "
9547 "say that aibopet.com was giving information about how to teach the dog to do "
9548 "new tricks is just to say that aibopet.com was giving information to users "
9549 "of the Aibo pet about how to hack their computer \"dog\" to make it do new "
9550 "tricks (thus, aibohack.com)."
9553 #. type: Content of: <book><chapter><sect1><sect2><para>
9554 #: freeculture.xml:7383
9556 "If you're not a programmer or don't know many programmers, the word hack has "
9557 "a particularly unfriendly connotation. Nonprogrammers hack bushes or "
9558 "weeds. Nonprogrammers in horror movies do even worse. But to programmers, or "
9559 "coders, as I call them, hack is a much more positive term. Hack just means "
9560 "code that enables the program to do something it wasn't originally intended "
9561 "or enabled to do. If you buy a new printer for an old computer, you might "
9562 "find the old computer doesn't run, or \"drive,\" the printer. If you "
9563 "discovered that, you'd later be happy to discover a hack on the Net by "
9564 "someone who has written a driver to enable the computer to drive the printer "
9568 #. type: Content of: <book><chapter><sect1><sect2><para>
9569 #: freeculture.xml:7395
9571 "Some hacks are easy. Some are unbelievably hard. Hackers as a community like "
9572 "to challenge themselves and others with increasingly difficult "
9573 "tasks. There's a certain respect that goes with the talent to hack "
9574 "well. There's a well-deserved respect that goes with the talent to hack "
9578 #. type: Content of: <book><chapter><sect1><sect2><para>
9579 #: freeculture.xml:7402
9581 "The Aibo fan was displaying a bit of both when he hacked the program and "
9582 "offered to the world a bit of code that would enable the Aibo to dance "
9583 "jazz. The dog wasn't programmed to dance jazz. It was a clever bit of "
9584 "tinkering that turned the dog into a more talented creature than Sony had "
9589 #. type: Content of: <book><chapter><sect1><sect2><para>
9590 #: freeculture.xml:7410
9592 "I've told this story in many contexts, both inside and outside the United "
9593 "States. Once I was asked by a puzzled member of the audience, is it "
9594 "permissible for a dog to dance jazz in the United States? We forget that "
9595 "stories about the backcountry still flow across much of the world. So let's "
9596 "just be clear before we continue: It's not a crime anywhere (anymore) to "
9597 "dance jazz. Nor is it a crime to teach your dog to dance jazz. Nor should it "
9598 "be a crime (though we don't have a lot to go on here) to teach your robot "
9599 "dog to dance jazz. Dancing jazz is a completely legal activity. One imagines "
9600 "that the owner of aibopet.com thought, What possible problem could there be "
9601 "with teaching a robot dog to dance?"
9604 #. type: Content of: <book><chapter><sect1><sect2><para>
9605 #: freeculture.xml:7426
9607 "Let's put the dog to sleep for a minute, and turn to a pony show— not "
9608 "literally a pony show, but rather a paper that a Princeton academic named Ed "
9609 "Felten prepared for a conference. This Princeton academic is well known and "
9610 "respected. He was hired by the government in the Microsoft case to test "
9611 "Microsoft's claims about what could and could not be done with its own "
9612 "code. In that trial, he demonstrated both his brilliance and his "
9613 "coolness. Under heavy badgering by Microsoft lawyers, Ed Felten stood his "
9614 "ground. He was not about to be bullied into being silent about something he "
9618 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
9619 #: freeculture.xml:7449 freeculture.xml:9863
9620 msgid "Electronic Frontier Foundation"
9623 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
9624 #: freeculture.xml:7439
9626 "See Pamela Samuelson, \"Anticircumvention Rules: Threat to Science,\" "
9627 "Science 293 (2001): 2028; Brendan I. Koerner, \"Play Dead: Sony Muzzles the "
9628 "Techies Who Teach a Robot Dog New Tricks,\" American Prospect, January 2002; "
9629 "\"Court Dismisses Computer Scientists' Challenge to DMCA,\" Intellectual "
9630 "Property Litigation Reporter, 11 December 2001; Bill Holland, \"Copyright "
9631 "Act Raising Free-Speech Concerns,\" Billboard, May 2001; Janelle Brown, \"Is "
9632 "the RIAA Running Scared?\" Salon.com, April 2001; Electronic Frontier "
9633 "Foundation, \"Frequently Asked Questions about Felten and USENIX v. RIAA "
9634 "Legal Case,\" available at <ulink url=\"http://free-culture.cc/notes/\">link "
9635 "#27</ulink>. <placeholder type=\"indexterm\" id=\"0\"/>"
9638 #. type: Content of: <book><chapter><sect1><sect2><para>
9639 #: freeculture.xml:7437
9641 "But Felten's bravery was really tested in April 2001.<placeholder "
9642 "type=\"footnote\" id=\"0\"/> He and a group of colleagues were working on a "
9643 "paper to be submitted at conference. The paper was intended to describe the "
9644 "weakness in an encryption system being developed by the Secure Digital Music "
9645 "Initiative as a technique to control the distribution of music."
9648 #. type: Content of: <book><chapter><sect1><sect2><para>
9649 #: freeculture.xml:7457
9651 "The SDMI coalition had as its goal a technology to enable content owners to "
9652 "exercise much better control over their content than the Internet, as it "
9653 "originally stood, granted them. Using encryption, SDMI hoped to develop a "
9654 "standard that would allow the content owner to say \"this music cannot be "
9655 "copied,\" and have a computer respect that command. The technology was to "
9656 "be part of a \"trusted system\" of control that would get content owners to "
9657 "trust the system of the Internet much more."
9660 #. type: Content of: <book><chapter><sect1><sect2><para>
9661 #: freeculture.xml:7467
9663 "When SDMI thought it was close to a standard, it set up a competition. In "
9664 "exchange for providing contestants with the code to an SDMI-encrypted bit of "
9665 "content, contestants were to try to crack it and, if they did, report the "
9666 "problems to the consortium."
9670 #. type: Content of: <book><chapter><sect1><sect2><para>
9671 #: freeculture.xml:7474
9673 "Felten and his team figured out the encryption system quickly. He and the "
9674 "team saw the weakness of this system as a type: Many encryption systems "
9675 "would suffer the same weakness, and Felten and his team thought it "
9676 "worthwhile to point this out to those who study encryption."
9679 #. type: Content of: <book><chapter><sect1><sect2><para>
9680 #: freeculture.xml:7480
9682 "Let's review just what Felten was doing. Again, this is the United "
9683 "States. We have a principle of free speech. We have this principle not just "
9684 "because it is the law, but also because it is a really great idea. A "
9685 "strongly protected tradition of free speech is likely to encourage a wide "
9686 "range of criticism. That criticism is likely, in turn, to improve the "
9687 "systems or people or ideas criticized."
9690 #. type: Content of: <book><chapter><sect1><sect2><para>
9691 #: freeculture.xml:7488
9693 "What Felten and his colleagues were doing was publishing a paper describing "
9694 "the weakness in a technology. They were not spreading free music, or "
9695 "building and deploying this technology. The paper was an academic essay, "
9696 "unintelligible to most people. But it clearly showed the weakness in the "
9697 "SDMI system, and why SDMI would not, as presently constituted, succeed."
9700 #. type: Content of: <book><chapter><sect1><sect2><para>
9701 #: freeculture.xml:7496
9703 "What links these two, aibopet.com and Felten, is the letters they then "
9704 "received. Aibopet.com received a letter from Sony about the aibopet.com "
9705 "hack. Though a jazz-dancing dog is perfectly legal, Sony wrote:"
9708 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
9709 #: freeculture.xml:7503
9711 "Your site contains information providing the means to circumvent AIBO-ware's "
9712 "copy protection protocol constituting a violation of the anti-circumvention "
9713 "provisions of the Digital Millennium Copyright Act."
9716 #. type: Content of: <book><chapter><sect1><sect2><para>
9717 #: freeculture.xml:7509
9719 "And though an academic paper describing the weakness in a system of "
9720 "encryption should also be perfectly legal, Felten received a letter from an "
9721 "RIAA lawyer that read:"
9725 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
9726 #: freeculture.xml:7515
9728 "Any disclosure of information gained from participating in the Public "
9729 "Challenge would be outside the scope of activities permitted by the "
9730 "Agreement and could subject you and your research team to actions under the "
9731 "Digital Millennium Copyright Act (\"DMCA\")."
9734 #. type: Content of: <book><chapter><sect1><sect2><para>
9735 #: freeculture.xml:7523
9737 "In both cases, this weirdly Orwellian law was invoked to control the spread "
9738 "of information. The Digital Millennium Copyright Act made spreading such "
9739 "information an offense."
9742 #. type: Content of: <book><chapter><sect1><sect2><para>
9743 #: freeculture.xml:7528
9745 "The DMCA was enacted as a response to copyright owners' first fear about "
9746 "cyberspace. The fear was that copyright control was effectively dead; the "
9747 "response was to find technologies that might compensate. These new "
9748 "technologies would be copyright protection technologies— technologies "
9749 "to control the replication and distribution of copyrighted material. They "
9750 "were designed as code to modify the original code of the Internet, to "
9751 "reestablish some protection for copyright owners."
9754 #. type: Content of: <book><chapter><sect1><sect2><para>
9755 #: freeculture.xml:7537
9757 "The DMCA was a bit of law intended to back up the protection of this code "
9758 "designed to protect copyrighted material. It was, we could say, legal code "
9759 "intended to buttress software code which itself was intended to support the "
9760 "legal code of copyright."
9763 #. type: Content of: <book><chapter><sect1><sect2><para>
9764 #: freeculture.xml:7543
9766 "But the DMCA was not designed merely to protect copyrighted works to the "
9767 "extent copyright law protected them. Its protection, that is, did not end at "
9768 "the line that copyright law drew. The DMCA regulated devices that were "
9769 "designed to circumvent copyright protection measures. It was designed to ban "
9770 "those devices, whether or not the use of the copyrighted material made "
9771 "possible by that circumvention would have been a copyright violation."
9775 #. type: Content of: <book><chapter><sect1><sect2><para>
9776 #: freeculture.xml:7552
9778 "Aibopet.com and Felten make the point. The Aibo hack circumvented a "
9779 "copyright protection system for the purpose of enabling the dog to dance "
9780 "jazz. That enablement no doubt involved the use of copyrighted material. But "
9781 "as aibopet.com's site was noncommercial, and the use did not enable "
9782 "subsequent copyright infringements, there's no doubt that aibopet.com's hack "
9783 "was fair use of Sony's copyrighted material. Yet fair use is not a defense "
9784 "to the DMCA. The question is not whether the use of the copyrighted material "
9785 "was a copyright violation. The question is whether a copyright protection "
9786 "system was circumvented."
9789 #. type: Content of: <book><chapter><sect1><sect2><para>
9790 #: freeculture.xml:7564
9792 "The threat against Felten was more attenuated, but it followed the same line "
9793 "of reasoning. By publishing a paper describing how a copyright protection "
9794 "system could be circumvented, the RIAA lawyer suggested, Felten himself was "
9795 "distributing a circumvention technology. Thus, even though he was not "
9796 "himself infringing anyone's copyright, his academic paper was enabling "
9797 "others to infringe others' copyright."
9800 #. type: Content of: <book><chapter><sect1><sect2><para>
9801 #: freeculture.xml:7572
9803 "The bizarreness of these arguments is captured in a cartoon drawn in 1981 by "
9804 "Paul Conrad. At that time, a court in California had held that the VCR could "
9805 "be banned because it was a copyright-infringing technology: It enabled "
9806 "consumers to copy films without the permission of the copyright owner. No "
9807 "doubt there were uses of the technology that were legal: Fred Rogers, aka "
9808 "\"Mr. Rogers,\" for example, had testified in that case that he wanted "
9809 "people to feel free to tape Mr. Rogers' Neighborhood."
9813 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
9814 #: freeculture.xml:7598
9816 "Sony Corporation of America v. Universal City Studios, Inc., 464 U.S. 417, "
9817 "455 fn. 27 (1984). Rogers never changed his view about the VCR. See James "
9818 "Lardner, Fast Forward: Hollywood, the Japanese, and the Onslaught of the VCR "
9819 "(New York: W. W. Norton, 1987), 270–71."
9822 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
9823 #: freeculture.xml:7583
9825 "Some public stations, as well as commercial stations, program the "
9826 "\"Neighborhood\" at hours when some children cannot use it. I think that "
9827 "it's a real service to families to be able to record such programs and show "
9828 "them at appropriate times. I have always felt that with the advent of all of "
9829 "this new technology that allows people to tape the \"Neighborhood\" "
9830 "off-the-air, and I'm speaking for the \"Neighborhood\" because that's what I "
9831 "produce, that they then become much more active in the programming of their "
9832 "family's television life. Very frankly, I am opposed to people being "
9833 "programmed by others. My whole approach in broadcasting has always been "
9834 "\"You are an important person just the way you are. You can make healthy "
9835 "decisions.\" Maybe I'm going on too long, but I just feel that anything that "
9836 "allows a person to be more active in the control of his or her life, in a "
9837 "healthy way, is important.<placeholder type=\"footnote\" id=\"0\"/>"
9841 #. type: Content of: <book><chapter><sect1><sect2><para>
9842 #: freeculture.xml:7607
9844 "Even though there were uses that were legal, because there were some uses "
9845 "that were illegal, the court held the companies producing the VCR "
9849 #. type: Content of: <book><chapter><sect1><sect2><para>
9850 #: freeculture.xml:7612
9851 msgid "This led Conrad to draw the cartoon below, which we can adopt to the DMCA."
9854 #. type: Content of: <book><chapter><sect1><sect2><para>
9855 #: freeculture.xml:7616
9856 msgid "No argument I have can top this picture, but let me try to get close."
9859 #. type: Content of: <book><chapter><sect1><sect2><para>
9860 #: freeculture.xml:7619
9862 "The anticircumvention provisions of the DMCA target copyright circumvention "
9863 "technologies. Circumvention technologies can be used for different "
9864 "ends. They can be used, for example, to enable massive pirating of "
9865 "copyrighted material—a bad end. Or they can be used to enable the use "
9866 "of particular copyrighted materials in ways that would be considered fair "
9867 "use—a good end."
9871 #. type: Content of: <book><chapter><sect1><sect2><para>
9872 #: freeculture.xml:7627
9874 "A handgun can be used to shoot a police officer or a child. Most would agree "
9875 "such a use is bad. Or a handgun can be used for target practice or to "
9876 "protect against an intruder. At least some would say that such a use would "
9877 "be good. It, too, is a technology that has both good and bad uses."
9880 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
9881 #: freeculture.xml:7635
9882 msgid "VCR/handgun cartoon."
9885 #. type: Content of: <book><chapter><sect1><sect2><figure>
9886 #: freeculture.xml:7636
9887 msgid "<graphic fileref=\"images/1711.png\"></graphic>"
9890 #. type: Content of: <book><chapter><sect1><sect2><para>
9891 #: freeculture.xml:7639
9893 "The obvious point of Conrad's cartoon is the weirdness of a world where guns "
9894 "are legal, despite the harm they can do, while VCRs (and circumvention "
9895 "technologies) are illegal. Flash: No one ever died from copyright "
9896 "circumvention. Yet the law bans circumvention technologies absolutely, "
9897 "despite the potential that they might do some good, but permits guns, "
9898 "despite the obvious and tragic harm they do."
9901 #. type: Content of: <book><chapter><sect1><sect2><para>
9902 #: freeculture.xml:7647
9904 "The Aibo and RIAA examples demonstrate how copyright owners are changing the "
9905 "balance that copyright law grants. Using code, copyright owners restrict "
9906 "fair use; using the DMCA, they punish those who would attempt to evade the "
9907 "restrictions on fair use that they impose through code. Technology becomes a "
9908 "means by which fair use can be erased; the law of the DMCA backs up that "
9912 #. type: Content of: <book><chapter><sect1><sect2><para>
9913 #: freeculture.xml:7655
9915 "This is how code becomes law. The controls built into the technology of copy "
9916 "and access protection become rules the violation of which is also a "
9917 "violation of the law. In this way, the code extends the law—increasing "
9918 "its regulation, even if the subject it regulates (activities that would "
9919 "otherwise plainly constitute fair use) is beyond the reach of the law. Code "
9920 "becomes law; code extends the law; code thus extends the control that "
9921 "copyright owners effect—at least for those copyright holders with the "
9922 "lawyers who can write the nasty letters that Felten and aibopet.com "
9926 #. type: Content of: <book><chapter><sect1><sect2><para>
9927 #: freeculture.xml:7665
9929 "There is one final aspect of the interaction between architecture and law "
9930 "that contributes to the force of copyright's regulation. This is the ease "
9931 "with which infringements of the law can be detected. For contrary to the "
9932 "rhetoric common at the birth of cyberspace that on the Internet, no one "
9933 "knows you're a dog, increasingly, given changing technologies deployed on "
9934 "the Internet, it is easy to find the dog who committed a legal wrong. The "
9935 "technologies of the Internet are open to snoops as well as sharers, and the "
9936 "snoops are increasingly good at tracking down the identity of those who "
9937 "violate the rules."
9941 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
9942 #: freeculture.xml:7684
9944 "For an early and prescient analysis, see Rebecca Tushnet, \"Legal Fictions, "
9945 "Copyright, Fan Fiction, and a New Common Law,\" Loyola of Los Angeles "
9946 "Entertainment Law Journal 17 (1997): 651."
9949 #. type: Content of: <book><chapter><sect1><sect2><para>
9950 #: freeculture.xml:7678
9952 "For example, imagine you were part of a Star Trek fan club. You gathered "
9953 "every month to share trivia, and maybe to enact a kind of fan fiction about "
9954 "the show. One person would play Spock, another, Captain Kirk. The characters "
9955 "would begin with a plot from a real story, then simply continue "
9956 "it.<placeholder type=\"footnote\" id=\"0\"/>"
9959 #. type: Content of: <book><chapter><sect1><sect2><para>
9960 #: freeculture.xml:7690
9962 "Before the Internet, this was, in effect, a totally unregulated activity. "
9963 "No matter what happened inside your club room, you would never be interfered "
9964 "with by the copyright police. You were free in that space to do as you "
9965 "wished with this part of our culture. You were allowed to build on it as you "
9966 "wished without fear of legal control."
9969 #. type: Content of: <book><chapter><sect1><sect2><para>
9970 #: freeculture.xml:7697
9972 "But if you moved your club onto the Internet, and made it generally "
9973 "available for others to join, the story would be very different. Bots "
9974 "scouring the Net for trademark and copyright infringement would quickly find "
9975 "your site. Your posting of fan fiction, depending upon the ownership of the "
9976 "series that you're depicting, could well inspire a lawyer's threat. And "
9977 "ignoring the lawyer's threat would be extremely costly indeed. The law of "
9978 "copyright is extremely efficient. The penalties are severe, and the process "
9982 #. type: Content of: <book><chapter><sect1><sect2><para>
9983 #: freeculture.xml:7707
9985 "This change in the effective force of the law is caused by a change in the "
9986 "ease with which the law can be enforced. That change too shifts the law's "
9987 "balance radically. It is as if your car transmitted the speed at which you "
9988 "traveled at every moment that you drove; that would be just one step before "
9989 "the state started issuing tickets based upon the data you transmitted. That "
9990 "is, in effect, what is happening here."
9993 #. type: Content of: <book><chapter><sect1><sect2><title>
9994 #: freeculture.xml:7716
9995 msgid "Market: Concentration"
9999 #. type: Content of: <book><chapter><sect1><sect2><para>
10000 #: freeculture.xml:7718
10002 "So copyright's duration has increased dramatically—tripled in the past "
10003 "thirty years. And copyright's scope has increased as well—from "
10004 "regulating only publishers to now regulating just about everyone. And "
10005 "copyright's reach has changed, as every action becomes a copy and hence "
10006 "presumptively regulated. And as technologists find better ways to control "
10007 "the use of content, and as copyright is increasingly enforced through "
10008 "technology, copyright's force changes, too. Misuse is easier to find and "
10009 "easier to control. This regulation of the creative process, which began as a "
10010 "tiny regulation governing a tiny part of the market for creative work, has "
10011 "become the single most important regulator of creativity there is. It is a "
10012 "massive expansion in the scope of the government's control over innovation "
10013 "and creativity; it would be totally unrecognizable to those who gave birth "
10014 "to copyright's control."
10017 #. type: Content of: <book><chapter><sect1><sect2><para>
10018 #: freeculture.xml:7736
10020 "Still, in my view, all of these changes would not matter much if it weren't "
10021 "for one more change that we must also consider. This is a change that is in "
10022 "some sense the most familiar, though its significance and scope are not well "
10023 "understood. It is the one that creates precisely the reason to be concerned "
10024 "about all the other changes I have described."
10027 #. type: Content of: <book><chapter><sect1><sect2><para>
10028 #: freeculture.xml:7743
10030 "This is the change in the concentration and integration of the media. In "
10031 "the past twenty years, the nature of media ownership has undergone a radical "
10032 "alteration, caused by changes in legal rules governing the media. Before "
10033 "this change happened, the different forms of media were owned by separate "
10034 "media companies. Now, the media is increasingly owned by only a few "
10035 "companies. Indeed, after the changes that the FCC announced in June 2003, "
10036 "most expect that within a few years, we will live in a world where just "
10037 "three companies control more than percent of the media."
10040 #. type: Content of: <book><chapter><sect1><sect2><para>
10041 #: freeculture.xml:7754
10042 msgid "These changes are of two sorts: the scope of concentration, and its nature."
10045 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
10046 #: freeculture.xml:7757
10051 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10052 #: freeculture.xml:7763
10054 "FCC Oversight: Hearing Before the Senate Commerce, Science and "
10055 "Transportation Committee, 108th Cong., 1st sess. (22 May 2003) (statement "
10056 "of Senator John McCain)."
10060 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10061 #: freeculture.xml:7770
10063 "Lynette Holloway, \"Despite a Marketing Blitz, CD Sales Continue to Slide,\" "
10064 "New York Times, 23 December 2002."
10068 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10069 #: freeculture.xml:7776
10071 "Molly Ivins, \"Media Consolidation Must Be Stopped,\" Charleston Gazette, 31 "
10075 #. type: Content of: <book><chapter><sect1><sect2><para>
10076 #: freeculture.xml:7759
10078 "Changes in scope are the easier ones to describe. As Senator John McCain "
10079 "summarized the data produced in the FCC's review of media ownership, \"five "
10080 "companies control 85 percent of our media sources.\"<placeholder "
10081 "type=\"footnote\" id=\"0\"/> The five recording labels of Universal Music "
10082 "Group, BMG, Sony Music Entertainment, Warner Music Group, and EMI control "
10083 "84.8 percent of the U.S. music market.<placeholder type=\"footnote\" "
10084 "id=\"1\"/> The \"five largest cable companies pipe programming to 74 percent "
10085 "of the cable subscribers nationwide.\"<placeholder type=\"footnote\" "
10090 #. type: Content of: <book><chapter><sect1><sect2><para>
10091 #: freeculture.xml:7781
10093 "The story with radio is even more dramatic. Before deregulation, the "
10094 "nation's largest radio broadcasting conglomerate owned fewer than "
10095 "seventy-five stations. Today one company owns more than 1,200 stations. "
10096 "During that period of consolidation, the total number of radio owners "
10097 "dropped by 34 percent. Today, in most markets, the two largest broadcasters "
10098 "control 74 percent of that market's revenues. Overall, just four companies "
10099 "control 90 percent of the nation's radio advertising revenues."
10102 #. type: Content of: <book><chapter><sect1><sect2><para>
10103 #: freeculture.xml:7792
10105 "Newspaper ownership is becoming more concentrated as well. Today, there are "
10106 "six hundred fewer daily newspapers in the United States than there were "
10107 "eighty years ago, and ten companies control half of the nation's "
10108 "circulation. There are twenty major newspaper publishers in the United "
10109 "States. The top ten film studios receive 99 percent of all film revenue. The "
10110 "ten largest cable companies account for 85 percent of all cable "
10111 "revenue. This is a market far from the free press the framers sought to "
10112 "protect. Indeed, it is a market that is quite well protected— by the "
10116 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para><indexterm><primary>
10117 #: freeculture.xml:7806 freeculture.xml:7823
10118 msgid "Fallows, James"
10121 #. type: Content of: <book><chapter><sect1><sect2><para>
10122 #: freeculture.xml:7803
10124 "Concentration in size alone is one thing. The more invidious change is in "
10125 "the nature of that concentration. As author James Fallows put it in a recent "
10126 "article about Rupert Murdoch, <placeholder type=\"indexterm\" id=\"0\"/>"
10129 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
10130 #: freeculture.xml:7821
10132 "James Fallows, \"The Age of Murdoch,\" Atlantic Monthly (September 2003): "
10133 "89. <placeholder type=\"indexterm\" id=\"0\"/>"
10136 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
10137 #: freeculture.xml:7810
10139 "Murdoch's companies now constitute a production system unmatched in its "
10140 "integration. They supply content—Fox movies . . . Fox TV shows "
10141 ". . . Fox-controlled sports broadcasts, plus newspapers and books. They sell "
10142 "the content to the public and to advertisers—in newspapers, on the "
10143 "broadcast network, on the cable channels. And they operate the physical "
10144 "distribution system through which the content reaches the "
10145 "customers. Murdoch's satellite systems now distribute News Corp. content in "
10146 "Europe and Asia; if Murdoch becomes DirecTV's largest single owner, that "
10147 "system will serve the same function in the United States.<placeholder "
10148 "type=\"footnote\" id=\"0\"/>"
10151 #. type: Content of: <book><chapter><sect1><sect2><para>
10152 #: freeculture.xml:7828
10154 "The pattern with Murdoch is the pattern of modern media. Not just large "
10155 "companies owning many radio stations, but a few companies owning as many "
10156 "outlets of media as possible. A picture describes this pattern better than a "
10157 "thousand words could do:"
10160 #. type: Content of: <book><chapter><sect1><sect2><figure><title>
10161 #: freeculture.xml:7834
10162 msgid "Pattern of modern media ownership."
10165 #. type: Content of: <book><chapter><sect1><sect2><figure>
10166 #: freeculture.xml:7835
10167 msgid "<graphic fileref=\"images/1761.png\"></graphic>"
10171 #. type: Content of: <book><chapter><sect1><sect2><para>
10172 #: freeculture.xml:7839
10174 "Does this concentration matter? Will it affect what is made, or what is "
10175 "distributed? Or is it merely a more efficient way to produce and distribute "
10179 #. type: Content of: <book><chapter><sect1><sect2><para>
10180 #: freeculture.xml:7844
10182 "My view was that concentration wouldn't matter. I thought it was nothing "
10183 "more than a more efficient financial structure. But now, after reading and "
10184 "listening to a barrage of creators try to convince me to the contrary, I am "
10185 "beginning to change my mind."
10188 #. type: Content of: <book><chapter><sect1><sect2><para>
10189 #: freeculture.xml:7850
10191 "Here's a representative story that begins to suggest how this integration "
10195 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
10196 #: freeculture.xml:7853
10197 msgid "Lear, Norman"
10200 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
10201 #: freeculture.xml:7855 freeculture.xml:7919
10202 msgid "All in the Family"
10205 #. type: Content of: <book><chapter><sect1><sect2><para>
10206 #: freeculture.xml:7857
10208 "In 1969, Norman Lear created a pilot for All in the Family. He took the "
10209 "pilot to ABC. The network didn't like it. It was too edgy, they told "
10210 "Lear. Make it again. Lear made a second pilot, more edgy than the first. ABC "
10211 "was exasperated. You're missing the point, they told Lear. We wanted less "
10216 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10217 #: freeculture.xml:7869
10219 "Leonard Hill, \"The Axis of Access,\" remarks before Weidenbaum Center "
10220 "Forum, \"Entertainment Economics: The Movie Industry,\" St. Louis, Missouri, "
10221 "3 April 2003 (transcript of prepared remarks available at <ulink "
10222 "url=\"http://free-culture.cc/notes/\">link #28</ulink>; for the Lear story, "
10223 "not included in the prepared remarks, see <ulink "
10224 "url=\"http://free-culture.cc/notes/\">link #29</ulink>)."
10227 #. type: Content of: <book><chapter><sect1><sect2><para>
10228 #: freeculture.xml:7864
10230 "Rather than comply, Lear simply took the show elsewhere. CBS was happy to "
10231 "have the series; ABC could not stop Lear from walking. The copyrights that "
10232 "Lear held assured an independence from network control.<placeholder "
10233 "type=\"footnote\" id=\"0\"/>"
10237 #. type: Content of: <book><chapter><sect1><sect2><para>
10238 #: freeculture.xml:7881
10240 "The network did not control those copyrights because the law forbade the "
10241 "networks from controlling the content they syndicated. The law required a "
10242 "separation between the networks and the content producers; that separation "
10243 "would guarantee Lear freedom. And as late as 1992, because of these rules, "
10244 "the vast majority of prime time television—75 percent of it—was "
10245 "\"independent\" of the networks."
10249 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10250 #: freeculture.xml:7900
10252 "NewsCorp./DirecTV Merger and Media Consolidation: Hearings on Media "
10253 "Ownership Before the Senate Commerce Committee, 108th Cong., 1st "
10254 "sess. (2003) (testimony of Gene Kimmelman on behalf of Consumers Union and "
10255 "the Consumer Federation of America), available at <ulink "
10256 "url=\"http://free-culture.cc/notes/\">link #30</ulink>. Kimmelman quotes "
10257 "Victoria Riskin, president of Writers Guild of America, West, in her Remarks "
10258 "at FCC En Banc Hearing, Richmond, Virginia, 27 February 2003."
10261 #. type: Content of: <book><chapter><sect1><sect2><para>
10262 #: freeculture.xml:7890
10264 "In 1994, the FCC abandoned the rules that required this independence. After "
10265 "that change, the networks quickly changed the balance. In 1985, there were "
10266 "twenty-five independent television production studios; in 2002, only five "
10267 "independent television studios remained. \"In 1992, only 15 percent of new "
10268 "series were produced for a network by a company it controlled. Last year, "
10269 "the percentage of shows produced by controlled companies more than "
10270 "quintupled to 77 percent.\" \"In 1992, 16 new series were produced "
10271 "independently of conglomerate control, last year there was "
10272 "one.\"<placeholder type=\"footnote\" id=\"0\"/> In 2002, 75 percent of prime "
10273 "time television was owned by the networks that ran it. \"In the ten-year "
10274 "period between 1992 and 2002, the number of prime time television hours per "
10275 "week produced by network studios increased over 200%, whereas the number of "
10276 "prime time television hours per week produced by independent studios "
10277 "decreased 63%.\"<placeholder type=\"footnote\" id=\"1\"/>"
10280 #. type: Content of: <book><chapter><sect1><sect2><para>
10281 #: freeculture.xml:7921
10283 "Today, another Norman Lear with another All in the Family would find that he "
10284 "had the choice either to make the show less edgy or to be fired: The content "
10285 "of any show developed for a network is increasingly owned by the network."
10288 #. type: Content of: <book><chapter><sect1><sect2><para>
10289 #: freeculture.xml:7927
10291 "While the number of channels has increased dramatically, the ownership of "
10292 "those channels has narrowed to an ever smaller and smaller few. As Barry "
10293 "Diller said to Bill Moyers,"
10297 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
10298 #: freeculture.xml:7942
10300 "\"Barry Diller Takes on Media Deregulation,\" Now with Bill Moyers, Bill "
10301 "Moyers, 25 April 2003, edited transcript available at <ulink "
10302 "url=\"http://free-culture.cc/notes/\">link #31</ulink>."
10305 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
10306 #: freeculture.xml:7933
10308 "Well, if you have companies that produce, that finance, that air on their "
10309 "channel and then distribute worldwide everything that goes through their "
10310 "controlled distribution system, then what you get is fewer and fewer actual "
10311 "voices participating in the process. [We u]sed to have dozens and dozens of "
10312 "thriving independent production companies producing television programs. Now "
10313 "you have less than a handful.<placeholder type=\"footnote\" id=\"0\"/>"
10316 #. type: Content of: <book><chapter><sect1><sect2><para>
10317 #: freeculture.xml:7949
10319 "This narrowing has an effect on what is produced. The product of such large "
10320 "and concentrated networks is increasingly homogenous. Increasingly "
10321 "safe. Increasingly sterile. The product of news shows from networks like "
10322 "this is increasingly tailored to the message the network wants to "
10323 "convey. This is not the communist party, though from the inside, it must "
10324 "feel a bit like the communist party. No one can question without risk of "
10325 "consequence—not necessarily banishment to Siberia, but punishment "
10326 "nonetheless. Independent, critical, different views are quashed. This is not "
10327 "the environment for a democracy."
10330 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
10331 #: freeculture.xml:7960
10332 msgid "Clark, Kim B."
10336 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10337 #: freeculture.xml:7969
10339 "Clayton M. Christensen, The Innovator's Dilemma: The Revolutionary National "
10340 "Bestseller that Changed the Way We Do Business (Cambridge: Harvard Business "
10341 "School Press, 1997). Christensen acknowledges that the idea was first "
10342 "suggested by Dean Kim Clark. See Kim B. Clark, \"The Interaction of Design "
10343 "Hierarchies and Market Concepts in Technological Evolution,\" Research "
10344 "Policy 14 (1985): 235–51. For a more recent study, see Richard Foster "
10345 "and Sarah Kaplan, Creative Destruction: Why Companies That Are Built to Last "
10346 "Underperform the Market—and How to Successfully Transform Them (New "
10347 "York: Currency/Doubleday, 2001)."
10350 #. type: Content of: <book><chapter><sect1><sect2><para>
10351 #: freeculture.xml:7962
10353 "Economics itself offers a parallel that explains why this integration "
10354 "affects creativity. Clay Christensen has written about the \"Innovator's "
10355 "Dilemma\": the fact that large traditional firms find it rational to ignore "
10356 "new, breakthrough technologies that compete with their core business. The "
10357 "same analysis could help explain why large, traditional media companies "
10358 "would find it rational to ignore new cultural trends.<placeholder "
10359 "type=\"footnote\" id=\"0\"/> Lumbering giants not only don't, but should "
10360 "not, sprint. Yet if the field is only open to the giants, there will be far "
10361 "too little sprinting. <placeholder type=\"indexterm\" id=\"1\"/>"
10364 #. type: Content of: <book><chapter><sect1><sect2><para>
10365 #: freeculture.xml:7986
10367 "I don't think we know enough about the economics of the media market to say "
10368 "with certainty what concentration and integration will do. The efficiencies "
10369 "are important, and the effect on culture is hard to measure."
10372 #. type: Content of: <book><chapter><sect1><sect2><para>
10373 #: freeculture.xml:7992
10375 "But there is a quintessentially obvious example that does strongly suggest "
10379 #. type: Content of: <book><chapter><sect1><sect2><para>
10380 #: freeculture.xml:7996
10382 "In addition to the copyright wars, we're in the middle of the drug "
10383 "wars. Government policy is strongly directed against the drug cartels; "
10384 "criminal and civil courts are filled with the consequences of this battle."
10388 #. type: Content of: <book><chapter><sect1><sect2><para>
10389 #: freeculture.xml:8001
10391 "Let me hereby disqualify myself from any possible appointment to any "
10392 "position in government by saying I believe this war is a profound mistake. I "
10393 "am not pro drugs. Indeed, I come from a family once wrecked by "
10394 "drugs—though the drugs that wrecked my family were all quite legal. I "
10395 "believe this war is a profound mistake because the collateral damage from it "
10396 "is so great as to make waging the war insane. When you add together the "
10397 "burdens on the criminal justice system, the desperation of generations of "
10398 "kids whose only real economic opportunities are as drug warriors, the "
10399 "queering of constitutional protections because of the constant surveillance "
10400 "this war requires, and, most profoundly, the total destruction of the legal "
10401 "systems of many South American nations because of the power of the local "
10402 "drug cartels, I find it impossible to believe that the marginal benefit in "
10403 "reduced drug consumption by Americans could possibly outweigh these costs."
10406 #. type: Content of: <book><chapter><sect1><sect2><para>
10407 #: freeculture.xml:8020
10409 "You may not be convinced. That's fine. We live in a democracy, and it is "
10410 "through votes that we are to choose policy. But to do that, we depend "
10411 "fundamentally upon the press to help inform Americans about these issues."
10414 #. type: Content of: <book><chapter><sect1><sect2><para>
10415 #: freeculture.xml:8026
10417 "Beginning in 1998, the Office of National Drug Control Policy launched a "
10418 "media campaign as part of the \"war on drugs.\" The campaign produced scores "
10419 "of short film clips about issues related to illegal drugs. In one series "
10420 "(the Nick and Norm series) two men are in a bar, discussing the idea of "
10421 "legalizing drugs as a way to avoid some of the collateral damage from the "
10422 "war. One advances an argument in favor of drug legalization. The other "
10423 "responds in a powerful and effective way against the argument of the "
10424 "first. In the end, the first guy changes his mind (hey, it's "
10425 "television). The plug at the end is a damning attack on the pro-legalization "
10429 #. type: Content of: <book><chapter><sect1><sect2><para>
10430 #: freeculture.xml:8038
10432 "Fair enough. It's a good ad. Not terribly misleading. It delivers its "
10433 "message well. It's a fair and reasonable message."
10436 #. type: Content of: <book><chapter><sect1><sect2><para>
10437 #: freeculture.xml:8042
10439 "But let's say you think it is a wrong message, and you'd like to run a "
10440 "countercommercial. Say you want to run a series of ads that try to "
10441 "demonstrate the extraordinary collateral harm that comes from the drug "
10442 "war. Can you do it?"
10446 #. type: Content of: <book><chapter><sect1><sect2><para>
10447 #: freeculture.xml:8048
10449 "Well, obviously, these ads cost lots of money. Assume you raise the "
10450 "money. Assume a group of concerned citizens donates all the money in the "
10451 "world to help you get your message out. Can you be sure your message will be "
10455 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
10456 #: freeculture.xml:8089
10457 msgid "Marijuana Policy Project"
10460 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
10461 #: freeculture.xml:8090
10465 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10466 #: freeculture.xml:8065
10468 "The Marijuana Policy Project, in February 2003, sought to place ads that "
10469 "directly responded to the Nick and Norm series on stations within the "
10470 "Washington, D.C., area. Comcast rejected the ads as \"against [their] "
10471 "policy.\" The local NBC affiliate, WRC, rejected the ads without reviewing "
10472 "them. The local ABC affiliate, WJOA, originally agreed to run the ads and "
10473 "accepted payment to do so, but later decided not to run the ads and returned "
10474 "the collected fees. Interview with Neal Levine, 15 October 2003. These "
10475 "restrictions are, of course, not limited to drug policy. See, for example, "
10476 "Nat Ives, \"On the Issue of an Iraq War, Advocacy Ads Meet with Rejection "
10477 "from TV Networks,\" New York Times, 13 March 2003, C4. Outside of "
10478 "election-related air time there is very little that the FCC or the courts "
10479 "are willing to do to even the playing field. For a general overview, see "
10480 "Rhonda Brown, \"Ad Hoc Access: The Regulation of Editorial Advertising on "
10481 "Television and Radio,\" Yale Law and Policy Review 6 (1988): 449–79, "
10482 "and for a more recent summary of the stance of the FCC and the courts, see "
10483 "Radio-Television News Directors Association v. FCC, 184 F. 3d 872 "
10484 "(D.C. Cir. 1999). Municipal authorities exercise the same authority as the "
10485 "networks. In a recent example from San Francisco, the San Francisco transit "
10486 "authority rejected an ad that criticized its Muni diesel buses. Phillip "
10487 "Matier and Andrew Ross, \"Antidiesel Group Fuming After Muni Rejects Ad,\" "
10488 "SFGate.com, 16 June 2003, available at <ulink "
10489 "url=\"http://free-culture.cc/notes/\">link #32</ulink>. The ground was that "
10490 "the criticism was \"too controversial.\" <placeholder type=\"indexterm\" "
10491 "id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
10494 #. type: Content of: <book><chapter><sect1><sect2><para>
10495 #: freeculture.xml:8055
10497 "No. You cannot. Television stations have a general policy of avoiding "
10498 "\"controversial\" ads. Ads sponsored by the government are deemed "
10499 "uncontroversial; ads disagreeing with the government are controversial. "
10500 "This selectivity might be thought inconsistent with the First Amendment, but "
10501 "the Supreme Court has held that stations have the right to choose what they "
10502 "run. Thus, the major channels of commercial media will refuse one side of a "
10503 "crucial debate the opportunity to present its case. And the courts will "
10504 "defend the rights of the stations to be this biased.<placeholder "
10505 "type=\"footnote\" id=\"0\"/>"
10508 #. type: Content of: <book><chapter><sect1><sect2><para>
10509 #: freeculture.xml:8094
10511 "I'd be happy to defend the networks' rights, as well—if we lived in a "
10512 "media market that was truly diverse. But concentration in the media throws "
10513 "that condition into doubt. If a handful of companies control access to the "
10514 "media, and that handful of companies gets to decide which political "
10515 "positions it will allow to be promoted on its channels, then in an obvious "
10516 "and important way, concentration matters. You might like the positions the "
10517 "handful of companies selects. But you should not like a world in which a "
10518 "mere few get to decide which issues the rest of us get to know about."
10521 #. type: Content of: <book><chapter><sect1><sect2><title>
10522 #: freeculture.xml:8106
10526 #. type: Content of: <book><chapter><sect1><sect2><para>
10527 #: freeculture.xml:8108
10529 "There is something innocent and obvious about the claim of the copyright "
10530 "warriors that the government should \"protect my property.\" In the "
10531 "abstract, it is obviously true and, ordinarily, totally harmless. No sane "
10532 "sort who is not an anarchist could disagree."
10536 #. type: Content of: <book><chapter><sect1><sect2><para>
10537 #: freeculture.xml:8114
10539 "But when we see how dramatically this \"property\" has changed— when "
10540 "we recognize how it might now interact with both technology and markets to "
10541 "mean that the effective constraint on the liberty to cultivate our culture "
10542 "is dramatically different—the claim begins to seem less innocent and "
10543 "obvious. Given (1) the power of technology to supplement the law's control, "
10544 "and (2) the power of concentrated markets to weaken the opportunity for "
10545 "dissent, if strictly enforcing the massively expanded \"property\" rights "
10546 "granted by copyright fundamentally changes the freedom within this culture "
10547 "to cultivate and build upon our past, then we have to ask whether this "
10548 "property should be redefined."
10551 #. type: Content of: <book><chapter><sect1><sect2><para>
10552 #: freeculture.xml:8130
10554 "Not starkly. Or absolutely. My point is not that we should abolish copyright "
10555 "or go back to the eighteenth century. That would be a total mistake, "
10556 "disastrous for the most important creative enterprises within our culture "
10560 #. type: Content of: <book><chapter><sect1><sect2><para>
10561 #: freeculture.xml:8136
10563 "But there is a space between zero and one, Internet culture "
10564 "notwithstanding. And these massive shifts in the effective power of "
10565 "copyright regulation, tied to increased concentration of the content "
10566 "industry and resting in the hands of technology that will increasingly "
10567 "enable control over the use of culture, should drive us to consider whether "
10568 "another adjustment is called for. Not an adjustment that increases "
10569 "copyright's power. Not an adjustment that increases its term. Rather, an "
10570 "adjustment to restore the balance that has traditionally defined copyright's "
10571 "regulation—a weakening of that regulation, to strengthen creativity."
10574 #. type: Content of: <book><chapter><sect1><sect2><para>
10575 #: freeculture.xml:8148
10577 "Copyright law has not been a rock of Gibraltar. It's not a set of constant "
10578 "commitments that, for some mysterious reason, teenagers and geeks now "
10579 "flout. Instead, copyright power has grown dramatically in a short period of "
10580 "time, as the technologies of distribution and creation have changed and as "
10581 "lobbyists have pushed for more control by copyright holders. Changes in the "
10582 "past in response to changes in technology suggest that we may well need "
10583 "similar changes in the future. And these changes have to be reductions in "
10584 "the scope of copyright, in response to the extraordinary increase in control "
10585 "that technology and the market enable."
10589 #. type: Content of: <book><chapter><sect1><sect2><para>
10590 #: freeculture.xml:8160
10592 "For the single point that is lost in this war on pirates is a point that we "
10593 "see only after surveying the range of these changes. When you add together "
10594 "the effect of changing law, concentrated markets, and changing technology, "
10595 "together they produce an astonishing conclusion: Never in our history have "
10596 "fewer had a legal right to control more of the development of our culture "
10601 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10602 #: freeculture.xml:8182
10604 "Siva Vaidhyanathan captures a similar point in his \"four surrenders\" of "
10605 "copyright law in the digital age. See Vaidhyanathan, 159–60."
10608 #. type: Content of: <book><chapter><sect1><sect2><para>
10609 #: freeculture.xml:8168
10611 "Not when copyrights were perpetual, for when copyrights were perpetual, they "
10612 "affected only that precise creative work. Not when only publishers had the "
10613 "tools to publish, for the market then was much more diverse. Not when there "
10614 "were only three television networks, for even then, newspapers, film "
10615 "studios, radio stations, and publishers were independent of the "
10616 "networks. Never has copyright protected such a wide range of rights, against "
10617 "as broad a range of actors, for a term that was remotely as long. This form "
10618 "of regulation—a tiny regulation of a tiny part of the creative energy "
10619 "of a nation at the founding—is now a massive regulation of the overall "
10620 "creative process. Law plus technology plus the market now interact to turn "
10621 "this historically benign regulation into the most significant regulation of "
10622 "culture that our free society has known.<placeholder type=\"footnote\" "
10626 #. type: Content of: <book><chapter><sect1><sect2><para>
10627 #: freeculture.xml:8187
10628 msgid "This has been a long chapter. Its point can now be briefly stated."
10631 #. type: Content of: <book><chapter><sect1><sect2><para>
10632 #: freeculture.xml:8190
10634 "At the start of this book, I distinguished between commercial and "
10635 "noncommercial culture. In the course of this chapter, I have distinguished "
10636 "between copying a work and transforming it. We can now combine these two "
10637 "distinctions and draw a clear map of the changes that copyright law has "
10638 "undergone. In 1790, the law looked like this:"
10641 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><thead><row><entry>
10642 #: freeculture.xml:8203 freeculture.xml:8241
10646 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><thead><row><entry>
10647 #: freeculture.xml:8204 freeculture.xml:8242 freeculture.xml:8281 freeculture.xml:8314
10651 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
10652 #: freeculture.xml:8209 freeculture.xml:8247 freeculture.xml:8286 freeculture.xml:8319
10656 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
10657 #: freeculture.xml:8210 freeculture.xml:8248 freeculture.xml:8249 freeculture.xml:8287 freeculture.xml:8288 freeculture.xml:8320 freeculture.xml:8321 freeculture.xml:8325 freeculture.xml:8326
10661 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
10662 #: freeculture.xml:8211 freeculture.xml:8215 freeculture.xml:8216 freeculture.xml:8253 freeculture.xml:8254 freeculture.xml:8293
10666 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
10667 #: freeculture.xml:8214 freeculture.xml:8252 freeculture.xml:8291 freeculture.xml:8324
10668 msgid "Noncommercial"
10672 #. type: Content of: <book><chapter><sect1><sect2><para>
10673 #: freeculture.xml:8223
10675 "The act of publishing a map, chart, and book was regulated by copyright "
10676 "law. Nothing else was. Transformations were free. And as copyright attached "
10677 "only with registration, and only those who intended to benefit commercially "
10678 "would register, copying through publishing of noncommercial work was also "
10682 #. type: Content of: <book><chapter><sect1><sect2><para>
10683 #: freeculture.xml:8232
10684 msgid "By the end of the nineteenth century, the law had changed to this:"
10687 #. type: Content of: <book><chapter><sect1><sect2><para>
10688 #: freeculture.xml:8261
10690 "Derivative works were now regulated by copyright law—if published, "
10691 "which again, given the economics of publishing at the time, means if offered "
10692 "commercially. But noncommercial publishing and transformation were still "
10693 "essentially free."
10696 #. type: Content of: <book><chapter><sect1><sect2><para>
10697 #: freeculture.xml:8267
10699 "In 1909 the law changed to regulate copies, not publishing, and after this "
10700 "change, the scope of the law was tied to technology. As the technology of "
10701 "copying became more prevalent, the reach of the law expanded. Thus by 1975, "
10702 "as photocopying machines became more common, we could say the law began to "
10706 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><thead><row><entry>
10707 #: freeculture.xml:8280 freeculture.xml:8313
10711 #. type: Content of: <book><chapter><sect1><sect2><table><tgroup><tbody><row><entry>
10712 #: freeculture.xml:8292
10713 msgid "©/Free"
10716 #. type: Content of: <book><chapter><sect1><sect2><para>
10717 #: freeculture.xml:8300
10719 "The law was interpreted to reach noncommercial copying through, say, copy "
10720 "machines, but still much of copying outside of the commercial market "
10721 "remained free. But the consequence of the emergence of digital technologies, "
10722 "especially in the context of a digital network, means that the law now looks "
10727 #. type: Content of: <book><chapter><sect1><sect2><para>
10728 #: freeculture.xml:8333
10730 "Every realm is governed by copyright law, whereas before most creativity was "
10731 "not. The law now regulates the full range of creativity— commercial or "
10732 "not, transformative or not—with the same rules designed to regulate "
10733 "commercial publishers."
10736 #. type: Content of: <book><chapter><sect1><sect2><para>
10737 #: freeculture.xml:8341
10739 "Obviously, copyright law is not the enemy. The enemy is regulation that does "
10740 "no good. So the question that we should be asking just now is whether "
10741 "extending the regulations of copyright law into each of these domains "
10742 "actually does any good."
10745 #. type: Content of: <book><chapter><sect1><sect2><para>
10746 #: freeculture.xml:8347
10748 "I have no doubt that it does good in regulating commercial copying. But I "
10749 "also have no doubt that it does more harm than good when regulating (as it "
10750 "regulates just now) noncommercial copying and, especially, noncommercial "
10751 "transformation. And increasingly, for the reasons sketched especially in "
10752 "chapters 7 and 8, one might well wonder whether it does more harm than good "
10753 "for commercial transformation. More commercial transformative work would be "
10754 "created if derivative rights were more sharply restricted."
10758 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
10759 #: freeculture.xml:8363
10761 "It was the single most important contribution of the legal realist movement "
10762 "to demonstrate that all property rights are always crafted to balance public "
10763 "and private interests. See Thomas C. Grey, \"The Disintegration of "
10764 "Property,\" in Nomos XXII: Property, J. Roland Pennock and John W. Chapman, "
10765 "eds. (New York: New York University Press, 1980)."
10768 #. type: Content of: <book><chapter><sect1><sect2><para>
10769 #: freeculture.xml:8357
10771 "The issue is therefore not simply whether copyright is property. Of course "
10772 "copyright is a kind of \"property,\" and of course, as with any property, "
10773 "the state ought to protect it. But first impressions notwithstanding, "
10774 "historically, this property right (as with all property rights<placeholder "
10775 "type=\"footnote\" id=\"0\"/>) has been crafted to balance the important "
10776 "need to give authors and artists incentives with the equally important need "
10777 "to assure access to creative work. This balance has always been struck in "
10778 "light of new technologies. And for almost half of our tradition, the "
10779 "\"copyright\" did not control at all the freedom of others to build upon or "
10780 "transform a creative work. American culture was born free, and for almost "
10781 "180 years our country consistently protected a vibrant and rich free "
10786 #. type: Content of: <book><chapter><sect1><sect2><para>
10787 #: freeculture.xml:8380
10789 "We achieved that free culture because our law respected important limits on "
10790 "the scope of the interests protected by \"property.\" The very birth of "
10791 "\"copyright\" as a statutory right recognized those limits, by granting "
10792 "copyright owners protection for a limited time only (the story of chapter "
10793 "6). The tradition of \"fair use\" is animated by a similar concern that is "
10794 "increasingly under strain as the costs of exercising any fair use right "
10795 "become unavoidably high (the story of chapter 7). Adding statutory rights "
10796 "where markets might stifle innovation is another familiar limit on the "
10797 "property right that copyright is (chapter 8). And granting archives and "
10798 "libraries a broad freedom to collect, claims of property notwithstanding, is "
10799 "a crucial part of guaranteeing the soul of a culture (chapter 9). Free "
10800 "cultures, like free markets, are built with property. But the nature of the "
10801 "property that builds a free culture is very different from the extremist "
10802 "vision that dominates the debate today."
10805 #. type: Content of: <book><chapter><sect1><sect2><para>
10806 #: freeculture.xml:8399
10808 "Free culture is increasingly the casualty in this war on piracy. In response "
10809 "to a real, if not yet quantified, threat that the technologies of the "
10810 "Internet present to twentieth-century business models for producing and "
10811 "distributing culture, the law and technology are being transformed in a way "
10812 "that will undermine our tradition of free culture. The property right that "
10813 "is copyright is no longer the balanced right that it was, or was intended to "
10814 "be. The property right that is copyright has become unbalanced, tilted "
10815 "toward an extreme. The opportunity to create and transform becomes weakened "
10816 "in a world in which creation requires permission and creativity must check "
10820 #. type: Content of: <book><chapter><title>
10821 #: freeculture.xml:8416
10825 #. type: Content of: <book><chapter><sect1><title>
10826 #: freeculture.xml:8420
10827 msgid "CHAPTER ELEVEN: Chimera"
10830 #. type: Content of: <book><chapter><sect1><indexterm><primary>
10831 #: freeculture.xml:8422
10835 #. type: Content of: <book><chapter><sect1><indexterm><primary>
10836 #: freeculture.xml:8425
10837 msgid "Wells, H. G."
10840 #. type: Content of: <book><chapter><sect1><indexterm><primary>
10841 #: freeculture.xml:8428
10842 msgid ""Country of the Blind, The" (Wells)"
10846 #. type: Content of: <book><chapter><sect1><para><footnote><para>
10847 #: freeculture.xml:8436
10849 "H. G. Wells, \"The Country of the Blind\" (1904, 1911). See H. G. Wells, The "
10850 "Country of the Blind and Other Stories, Michael Sherborne, ed. (New York: "
10851 "Oxford University Press, 1996)."
10854 #. type: Content of: <book><chapter><sect1><para>
10855 #: freeculture.xml:8432
10857 "In a well-known short story by H. G. Wells, a mountain climber named Nunez "
10858 "trips (literally, down an ice slope) into an unknown and isolated valley in "
10859 "the Peruvian Andes.<placeholder type=\"footnote\" id=\"0\"/> The valley is "
10860 "extraordinarily beautiful, with \"sweet water, pasture, an even climate, "
10861 "slopes of rich brown soil with tangles of a shrub that bore an excellent "
10862 "fruit.\" But the villagers are all blind. Nunez takes this as an "
10863 "opportunity. \"In the Country of the Blind,\" he tells himself, \"the "
10864 "One-Eyed Man is King.\" So he resolves to live with the villagers to explore "
10868 #. type: Content of: <book><chapter><sect1><para>
10869 #: freeculture.xml:8448
10871 "Things don't go quite as he planned. He tries to explain the idea of sight "
10872 "to the villagers. They don't understand. He tells them they are \"blind.\" "
10873 "They don't have the word blind. They think he's just thick. Indeed, as they "
10874 "increasingly notice the things he can't do (hear the sound of grass being "
10875 "stepped on, for example), they increasingly try to control him. He, in turn, "
10876 "becomes increasingly frustrated. \"`You don't understand,' he cried, in a "
10877 "voice that was meant to be great and resolute, and which broke. `You are "
10878 "blind and I can see. Leave me alone!'\""
10882 #. type: Content of: <book><chapter><sect1><para>
10883 #: freeculture.xml:8460
10885 "The villagers don't leave him alone. Nor do they see (so to speak) the "
10886 "virtue of his special power. Not even the ultimate target of his affection, "
10887 "a young woman who to him seems \"the most beautiful thing in the whole of "
10888 "creation,\" understands the beauty of sight. Nunez's description of what he "
10889 "sees \"seemed to her the most poetical of fancies, and she listened to his "
10890 "description of the stars and the mountains and her own sweet white-lit "
10891 "beauty as though it was a guilty indulgence.\" \"She did not believe,\" "
10892 "Wells tells us, and \"she could only half understand, but she was "
10893 "mysteriously delighted.\""
10896 #. type: Content of: <book><chapter><sect1><para>
10897 #: freeculture.xml:8471
10899 "When Nunez announces his desire to marry his \"mysteriously delighted\" "
10900 "love, the father and the village object. \"You see, my dear,\" her father "
10901 "instructs, \"he's an idiot. He has delusions. He can't do anything right.\" "
10902 "They take Nunez to the village doctor."
10905 #. type: Content of: <book><chapter><sect1><para>
10906 #: freeculture.xml:8477
10908 "After a careful examination, the doctor gives his opinion. \"His brain is "
10909 "affected,\" he reports."
10912 #. type: Content of: <book><chapter><sect1><para>
10913 #: freeculture.xml:8481
10915 "\"What affects it?\" the father asks. \"Those queer things that are called "
10916 "the eyes . . . are diseased . . . in such a way as to affect his brain.\""
10919 #. type: Content of: <book><chapter><sect1><para>
10920 #: freeculture.xml:8486
10922 "The doctor continues: \"I think I may say with reasonable certainty that in "
10923 "order to cure him completely, all that we need to do is a simple and easy "
10924 "surgical operation—namely, to remove these irritant bodies [the "
10929 #. type: Content of: <book><chapter><sect1><para>
10930 #: freeculture.xml:8492
10932 "\"Thank Heaven for science!\" says the father to the doctor. They inform "
10933 "Nunez of this condition necessary for him to be allowed his bride. (You'll "
10934 "have to read the original to learn what happens in the end. I believe in "
10935 "free culture, but never in giving away the end of a story.) It sometimes "
10936 "happens that the eggs of twins fuse in the mother's womb. That fusion "
10937 "produces a \"chimera.\" A chimera is a single creature with two sets of "
10938 "DNA. The DNA in the blood, for example, might be different from the DNA of "
10939 "the skin. This possibility is an underused plot for murder mysteries. \"But "
10940 "the DNA shows with 100 percent certainty that she was not the person whose "
10941 "blood was at the scene. . . .\""
10944 #. type: Content of: <book><chapter><sect1><para>
10945 #: freeculture.xml:8509
10947 "Before I had read about chimeras, I would have said they were impossible. A "
10948 "single person can't have two sets of DNA. The very idea of DNA is that it is "
10949 "the code of an individual. Yet in fact, not only can two individuals have "
10950 "the same set of DNA (identical twins), but one person can have two different "
10951 "sets of DNA (a chimera). Our understanding of a \"person\" should reflect "
10955 #. type: Content of: <book><chapter><sect1><para>
10956 #: freeculture.xml:8517
10958 "The more I work to understand the current struggle over copyright and "
10959 "culture, which I've sometimes called unfairly, and sometimes not unfairly "
10960 "enough, \"the copyright wars,\" the more I think we're dealing with a "
10961 "chimera. For example, in the battle over the question \"What is p2p file "
10962 "sharing?\" both sides have it right, and both sides have it wrong. One side "
10963 "says, \"File sharing is just like two kids taping each others' "
10964 "records—the sort of thing we've been doing for the last thirty years "
10965 "without any question at all.\" That's true, at least in part. When I tell my "
10966 "best friend to try out a new CD that I've bought, but rather than just send "
10967 "the CD, I point him to my p2p server, that is, in all relevant respects, "
10968 "just like what every executive in every recording company no doubt did as a "
10969 "kid: sharing music."
10972 #. type: Content of: <book><chapter><sect1><para>
10973 #: freeculture.xml:8531
10975 "But the description is also false in part. For when my p2p server is on a "
10976 "p2p network through which anyone can get access to my music, then sure, my "
10977 "friends can get access, but it stretches the meaning of \"friends\" beyond "
10978 "recognition to say \"my ten thousand best friends\" can get access. Whether "
10979 "or not sharing my music with my best friend is what \"we have always been "
10980 "allowed to do,\" we have not always been allowed to share music with \"our "
10981 "ten thousand best friends.\""
10984 #. type: Content of: <book><chapter><sect1><para>
10985 #: freeculture.xml:8540
10987 "Likewise, when the other side says, \"File sharing is just like walking into "
10988 "a Tower Records and taking a CD off the shelf and walking out with it,\" "
10989 "that's true, at least in part. If, after Lyle Lovett (finally) releases a "
10990 "new album, rather than buying it, I go to Kazaa and find a free copy to "
10991 "take, that is very much like stealing a copy from Tower."
10995 #. type: Content of: <book><chapter><sect1><para>
10996 #: freeculture.xml:8550
10998 "But it is not quite stealing from Tower. After all, when I take a CD from "
10999 "Tower Records, Tower has one less CD to sell. And when I take a CD from "
11000 "Tower Records, I get a bit of plastic and a cover, and something to show on "
11001 "my shelves. (And, while we're at it, we could also note that when I take a "
11002 "CD from Tower Records, the maximum fine that might be imposed on me, under "
11003 "California law, at least, is $1,000. According to the RIAA, by contrast, if "
11004 "I download a ten-song CD, I'm liable for $1,500,000 in damages.)"
11007 #. type: Content of: <book><chapter><sect1><para>
11008 #: freeculture.xml:8560
11010 "The point is not that it is as neither side describes. The point is that it "
11011 "is both—both as the RIAA describes it and as Kazaa describes it. It is "
11012 "a chimera. And rather than simply denying what the other side asserts, we "
11013 "need to begin to think about how we should respond to this chimera. What "
11014 "rules should govern it?"
11017 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
11018 #: freeculture.xml:8606 freeculture.xml:9308
11019 msgid "Berman, Howard L."
11022 #. type: Content of: <book><chapter><sect1><para><footnote><para>
11023 #: freeculture.xml:8576
11025 "For an excellent summary, see the report prepared by GartnerG2 and the "
11026 "Berkman Center for Internet and Society at Harvard Law School, \"Copyright "
11027 "and Digital Media in a Post-Napster World,\" 27 June 2003, available at "
11028 "<ulink url=\"http://free-culture.cc/notes/\">link #33</ulink>. Reps. John "
11029 "Conyers Jr. (D-Mich.) and Howard L. Berman (D-Calif.) have introduced a bill "
11030 "that would treat unauthorized on-line copying as a felony offense with "
11031 "punishments ranging as high as five years imprisonment; see Jon Healey, "
11032 "\"House Bill Aims to Up Stakes on Piracy,\" Los Angeles Times, 17 July 2003, "
11033 "available at <ulink url=\"http://free-culture.cc/notes/\">link "
11034 "#34</ulink>. Civil penalties are currently set at $150,000 per copied "
11035 "song. For a recent (and unsuccessful) legal challenge to the RIAA's demand "
11036 "that an ISP reveal the identity of a user accused of sharing more than 600 "
11037 "songs through a family computer, see RIAA v. Verizon Internet Services (In "
11038 "re. Verizon Internet Services), 240 F. Supp. 2d 24 (D.D.C. 2003). Such a "
11039 "user could face liability ranging as high as $90 million. Such astronomical "
11040 "figures furnish the RIAA with a powerful arsenal in its prosecution of file "
11041 "sharers. Settlements ranging from $12,000 to $17,500 for four students "
11042 "accused of heavy file sharing on university networks must have seemed a mere "
11043 "pittance next to the $98 billion the RIAA could seek should the matter "
11044 "proceed to court. See Elizabeth Young, \"Downloading Could Lead to Fines,\" "
11045 "redandblack.com, August 2003, available at <ulink "
11046 "url=\"http://free-culture.cc/notes/\">link #35</ulink>. For an example of "
11047 "the RIAA's targeting of student file sharing, and of the subpoenas issued to "
11048 "universities to reveal student file-sharer identities, see James Collins, "
11049 "\"RIAA Steps Up Bid to Force BC, MIT to Name Students,\" Boston Globe, 8 "
11050 "August 2003, D3, available at <ulink "
11051 "url=\"http://free-culture.cc/notes/\">link #36</ulink>. <placeholder "
11052 "type=\"indexterm\" id=\"0\"/>"
11055 #. type: Content of: <book><chapter><sect1><para>
11056 #: freeculture.xml:8567
11058 "We could respond by simply pretending that it is not a chimera. We could, "
11059 "with the RIAA, decide that every act of file sharing should be a felony. We "
11060 "could prosecute families for millions of dollars in damages just because "
11061 "file sharing occurred on a family computer. And we can get universities to "
11062 "monitor all computer traffic to make sure that no computer is used to commit "
11063 "this crime. These responses might be extreme, but each of them has either "
11064 "been proposed or actually implemented.<placeholder type=\"footnote\" "
11068 #. type: Content of: <book><chapter><sect1><para>
11069 #: freeculture.xml:8612
11071 "Alternatively, we could respond to file sharing the way many kids act as "
11072 "though we've responded. We could totally legalize it. Let there be no "
11073 "copyright liability, either civil or criminal, for making copyrighted "
11074 "content available on the Net. Make file sharing like gossip: regulated, if "
11075 "at all, by social norms but not by law."
11078 #. type: Content of: <book><chapter><sect1><para>
11079 #: freeculture.xml:8619
11081 "Either response is possible. I think either would be a mistake. Rather than "
11082 "embrace one of these two extremes, we should embrace something that "
11083 "recognizes the truth in both. And while I end this book with a sketch of a "
11084 "system that does just that, my aim in the next chapter is to show just how "
11085 "awful it would be for us to adopt the zero-tolerance extreme. I believe "
11086 "either extreme would be worse than a reasonable alternative. But I believe "
11087 "the zero-tolerance solution would be the worse of the two extremes."
11091 #. type: Content of: <book><chapter><sect1><para>
11092 #: freeculture.xml:8631
11094 "Yet zero tolerance is increasingly our government's policy. In the middle of "
11095 "the chaos that the Internet has created, an extraordinary land grab is "
11096 "occurring. The law and technology are being shifted to give content holders "
11097 "a kind of control over our culture that they have never had before. And in "
11098 "this extremism, many an opportunity for new innovation and new creativity "
11102 #. type: Content of: <book><chapter><sect1><para>
11103 #: freeculture.xml:8639
11105 "I'm not talking about the opportunities for kids to \"steal\" music. My "
11106 "focus instead is the commercial and cultural innovation that this war will "
11107 "also kill. We have never seen the power to innovate spread so broadly among "
11108 "our citizens, and we have just begun to see the innovation that this power "
11109 "will unleash. Yet the Internet has already seen the passing of one cycle of "
11110 "innovation around technologies to distribute content. The law is responsible "
11111 "for this passing. As the vice president for global public policy at one of "
11112 "these new innovators, eMusic.com, put it when criticizing the DMCA's added "
11113 "protection for copyrighted material,"
11116 #. type: Content of: <book><chapter><sect1><blockquote><para>
11117 #: freeculture.xml:8652
11119 "eMusic opposes music piracy. We are a distributor of copyrighted material, "
11120 "and we want to protect those rights."
11123 #. type: Content of: <book><chapter><sect1><blockquote><para>
11124 #: freeculture.xml:8656
11126 "But building a technology fortress that locks in the clout of the major "
11127 "labels is by no means the only way to protect copyright interests, nor is it "
11128 "necessarily the best. It is simply too early to answer that question. Market "
11129 "forces operating naturally may very well produce a totally different "
11134 #. type: Content of: <book><chapter><sect1><blockquote><para><footnote><para>
11135 #: freeculture.xml:8673
11137 "WIPO and the DMCA One Year Later: Assessing Consumer Access to Digital "
11138 "Entertainment on the Internet and Other Media: Hearing Before the "
11139 "Subcommittee on Telecommunications, Trade, and Consumer Protection, House "
11140 "Committee on Commerce, 106th Cong. 29 (1999) (statement of Peter Harter, "
11141 "vice president, Global Public Policy and Standards, EMusic.com), available "
11142 "in LEXIS, Federal Document Clearing House Congressional Testimony File."
11145 #. type: Content of: <book><chapter><sect1><blockquote><para>
11146 #: freeculture.xml:8664
11148 "This is a critical point. The choices that industry sectors make with "
11149 "respect to these systems will in many ways directly shape the market for "
11150 "digital media and the manner in which digital media are distributed. This in "
11151 "turn will directly influence the options that are available to consumers, "
11152 "both in terms of the ease with which they will be able to access digital "
11153 "media and the equipment that they will require to do so. Poor choices made "
11154 "this early in the game will retard the growth of this market, hurting "
11155 "everyone's interests.<placeholder type=\"footnote\" id=\"0\"/>"
11158 #. type: Content of: <book><chapter><sect1><para>
11159 #: freeculture.xml:8688
11161 "In April 2001, eMusic.com was purchased by Vivendi Universal, one of \"the "
11162 "major labels.\" Its position on these matters has now changed."
11165 #. type: Content of: <book><chapter><sect1><para>
11166 #: freeculture.xml:8693
11168 "Reversing our tradition of tolerance now will not merely quash piracy. It "
11169 "will sacrifice values that are important to this culture, and will kill "
11170 "opportunities that could be extraordinarily valuable."
11173 #. type: Content of: <book><chapter><sect1><title>
11174 #: freeculture.xml:8701
11175 msgid "CHAPTER TWELVE: Harms"
11178 #. type: Content of: <book><chapter><sect1><para>
11179 #: freeculture.xml:8704
11181 "To fight \"piracy,\" to protect \"property,\" the content industry has "
11182 "launched a war. Lobbying and lots of campaign contributions have now brought "
11183 "the government into this war. As with any war, this one will have both "
11184 "direct and collateral damage. As with any war of prohibition, these damages "
11185 "will be suffered most by our own people."
11188 #. type: Content of: <book><chapter><sect1><para>
11189 #: freeculture.xml:8712
11191 "My aim so far has been to describe the consequences of this war, in "
11192 "particular, the consequences for \"free culture.\" But my aim now is to "
11193 "extend this description of consequences into an argument. Is this war "
11197 #. type: Content of: <book><chapter><sect1><para>
11198 #: freeculture.xml:8719
11200 "In my view, it is not. There is no good reason why this time, for the first "
11201 "time, the law should defend the old against the new, just when the power of "
11202 "the property called \"intellectual property\" is at its greatest in our "
11206 #. type: Content of: <book><chapter><sect1><para>
11207 #: freeculture.xml:8727
11209 "Yet \"common sense\" does not see it this way. Common sense is still on the "
11210 "side of the Causbys and the content industry. The extreme claims of control "
11211 "in the name of property still resonate; the uncritical rejection of "
11212 "\"piracy\" still has play."
11216 #. type: Content of: <book><chapter><sect1><para>
11217 #: freeculture.xml:8734
11219 "There will be many consequences of continuing this war. I want to describe "
11220 "just three. All three might be said to be unintended. I am quite confident "
11221 "the third is unintended. I'm less sure about the first two. The first two "
11222 "protect modern RCAs, but there is no Howard Armstrong in the wings to fight "
11223 "today's monopolists of culture."
11226 #. type: Content of: <book><chapter><sect1><sect2><title>
11227 #: freeculture.xml:8741
11228 msgid "Constraining Creators"
11231 #. type: Content of: <book><chapter><sect1><sect2><para>
11232 #: freeculture.xml:8743
11234 "In the next ten years we will see an explosion of digital technologies. "
11235 "These technologies will enable almost anyone to capture and share "
11236 "content. Capturing and sharing content, of course, is what humans have done "
11237 "since the dawn of man. It is how we learn and communicate. But capturing and "
11238 "sharing through digital technology is different. The fidelity and power are "
11239 "different. You could send an e-mail telling someone about a joke you saw on "
11240 "Comedy Central, or you could send the clip. You could write an essay about "
11241 "the inconsistencies in the arguments of the politician you most love to "
11242 "hate, or you could make a short film that puts statement against "
11243 "statement. You could write a poem to express your love, or you could weave "
11244 "together a string—a mash-up— of songs from your favorite artists "
11245 "in a collage and make it available on the Net."
11248 #. type: Content of: <book><chapter><sect1><sect2><para>
11249 #: freeculture.xml:8758
11251 "This digital \"capturing and sharing\" is in part an extension of the "
11252 "capturing and sharing that has always been integral to our culture, and in "
11253 "part it is something new. It is continuous with the Kodak, but it explodes "
11254 "the boundaries of Kodak-like technologies. The technology of digital "
11255 "\"capturing and sharing\" promises a world of extraordinarily diverse "
11256 "creativity that can be easily and broadly shared. And as that creativity is "
11257 "applied to democracy, it will enable a broad range of citizens to use "
11258 "technology to express and criticize and contribute to the culture all "
11263 #. type: Content of: <book><chapter><sect1><sect2><para>
11264 #: freeculture.xml:8769
11266 "Technology has thus given us an opportunity to do something with culture "
11267 "that has only ever been possible for individuals in small groups, isolated "
11268 "from others. Think about an old man telling a story to a collection of "
11269 "neighbors in a small town. Now imagine that same storytelling extended "
11270 "across the globe."
11273 #. type: Content of: <book><chapter><sect1><sect2><para>
11274 #: freeculture.xml:8779
11276 "Yet all this is possible only if the activity is presumptively legal. In the "
11277 "current regime of legal regulation, it is not. Forget file sharing for a "
11278 "moment. Think about your favorite amazing sites on the Net. Web sites that "
11279 "offer plot summaries from forgotten television shows; sites that catalog "
11280 "cartoons from the 1960s; sites that mix images and sound to criticize "
11281 "politicians or businesses; sites that gather newspaper articles on remote "
11282 "topics of science or culture. There is a vast amount of creative work spread "
11283 "across the Internet. But as the law is currently crafted, this work is "
11284 "presumptively illegal."
11287 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
11288 #: freeculture.xml:8807 freeculture.xml:8828
11292 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
11293 #: freeculture.xml:8802
11295 "See Lynne W. Jeter, Disconnected: Deceit and Betrayal at WorldCom (Hoboken, "
11296 "N.J.: John Wiley & Sons, 2003), 176, 204; for details of the settlement, "
11297 "see MCI press release, \"MCI Wins U.S. District Court Approval for SEC "
11298 "Settlement\" (7 July 2003), available at <ulink "
11299 "url=\"http://free-culture.cc/notes/\">link #37</ulink>. <placeholder "
11300 "type=\"indexterm\" id=\"0\"/>"
11303 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
11304 #: freeculture.xml:8823
11305 msgid "Bush, George W."
11308 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
11309 #: freeculture.xml:8814
11311 "The bill, modeled after California's tort reform model, was passed in the "
11312 "House of Representatives but defeated in a Senate vote in July 2003. For an "
11313 "overview, see Tanya Albert, \"Measure Stalls in Senate: `We'll Be Back,' Say "
11314 "Tort Reformers,\" amednews.com, 28 July 2003, available at <ulink "
11315 "url=\"http://free-culture.cc/notes/\">link #38</ulink>, and \"Senate Turns "
11316 "Back Malpractice Caps,\" CBSNews.com, 9 July 2003, available at <ulink "
11317 "url=\"http://free-culture.cc/notes/\">link #39</ulink>. President Bush has "
11318 "continued to urge tort reform in recent months. <placeholder "
11319 "type=\"indexterm\" id=\"0\"/>"
11322 #. type: Content of: <book><chapter><sect1><sect2><para>
11323 #: freeculture.xml:8790
11325 "That presumption will increasingly chill creativity, as the examples of "
11326 "extreme penalties for vague infringements continue to proliferate. It is "
11327 "impossible to get a clear sense of what's allowed and what's not, and at the "
11328 "same time, the penalties for crossing the line are astonishingly harsh. The "
11329 "four students who were threatened by the RIAA ( Jesse Jordan of chapter 3 "
11330 "was just one) were threatened with a $98 billion lawsuit for building search "
11331 "engines that permitted songs to be copied. Yet World-Com—which "
11332 "defrauded investors of $11 billion, resulting in a loss to investors in "
11333 "market capitalization of over $200 billion—received a fine of a mere "
11334 "$750 million.<placeholder type=\"footnote\" id=\"0\"/> And under legislation "
11335 "being pushed in Congress right now, a doctor who negligently removes the "
11336 "wrong leg in an operation would be liable for no more than $250,000 in "
11337 "damages for pain and suffering.<placeholder type=\"footnote\" id=\"1\"/> Can "
11338 "common sense recognize the absurdity in a world where the maximum fine for "
11339 "downloading two songs off the Internet is more than the fine for a doctor's "
11340 "negligently butchering a patient? <placeholder type=\"indexterm\" id=\"2\"/>"
11344 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
11345 #: freeculture.xml:8851
11347 "See Danit Lidor, \"Artists Just Wanna Be Free,\" Wired, 7 July 2003, "
11348 "available at <ulink url=\"http://free-culture.cc/notes/\">link "
11349 "#40</ulink>. For an overview of the exhibition, see <ulink "
11350 "url=\"http://free-culture.cc/notes/\">link #41</ulink>."
11353 #. type: Content of: <book><chapter><sect1><sect2><para>
11354 #: freeculture.xml:8831
11356 "The consequence of this legal uncertainty, tied to these extremely high "
11357 "penalties, is that an extraordinary amount of creativity will either never "
11358 "be exercised, or never be exercised in the open. We drive this creative "
11359 "process underground by branding the modern-day Walt Disneys \"pirates.\" We "
11360 "make it impossible for businesses to rely upon a public domain, because the "
11361 "boundaries of the public domain are designed to be unclear. It never pays to "
11362 "do anything except pay for the right to create, and hence only those who can "
11363 "pay are allowed to create. As was the case in the Soviet Union, though for "
11364 "very different reasons, we will begin to see a world of underground "
11365 "art—not because the message is necessarily political, or because the "
11366 "subject is controversial, but because the very act of creating the art is "
11367 "legally fraught. Already, exhibits of \"illegal art\" tour the United "
11368 "States.<placeholder type=\"footnote\" id=\"0\"/> In what does their "
11369 "\"illegality\" consist? In the act of mixing the culture around us with an "
11370 "expression that is critical or reflective."
11373 #. type: Content of: <book><chapter><sect1><sect2><para>
11374 #: freeculture.xml:8862
11376 "Part of the reason for this fear of illegality has to do with the changing "
11377 "law. I described that change in detail in chapter 10. But an even bigger "
11378 "part has to do with the increasing ease with which infractions can be "
11379 "tracked. As users of file-sharing systems discovered in 2002, it is a "
11380 "trivial matter for copyright owners to get courts to order Internet service "
11381 "providers to reveal who has what content. It is as if your cassette tape "
11382 "player transmitted a list of the songs that you played in the privacy of "
11383 "your own home that anyone could tune into for whatever reason they chose."
11386 #. type: Content of: <book><chapter><sect1><sect2><para>
11387 #: freeculture.xml:8873
11389 "Never in our history has a painter had to worry about whether his painting "
11390 "infringed on someone else's work; but the modern-day painter, using the "
11391 "tools of Photoshop, sharing content on the Web, must worry all the "
11392 "time. Images are all around, but the only safe images to use in the act of "
11393 "creation are those purchased from Corbis or another image farm. And in "
11394 "purchasing, censoring happens. There is a free market in pencils; we needn't "
11395 "worry about its effect on creativity. But there is a highly regulated, "
11396 "monopolized market in cultural icons; the right to cultivate and transform "
11397 "them is not similarly free."
11400 #. type: Content of: <book><chapter><sect1><sect2><para>
11401 #: freeculture.xml:8884
11403 "Lawyers rarely see this because lawyers are rarely empirical. As I described "
11404 "in chapter 7, in response to the story about documentary filmmaker Jon Else, "
11405 "I have been lectured again and again by lawyers who insist Else's use was "
11406 "fair use, and hence I am wrong to say that the law regulates such a use."
11410 #. type: Content of: <book><chapter><sect1><sect2><para>
11411 #: freeculture.xml:8893
11413 "But fair use in America simply means the right to hire a lawyer to defend "
11414 "your right to create. And as lawyers love to forget, our system for "
11415 "defending rights such as fair use is astonishingly bad—in practically "
11416 "every context, but especially here. It costs too much, it delivers too "
11417 "slowly, and what it delivers often has little connection to the justice "
11418 "underlying the claim. The legal system may be tolerable for the very rich. "
11419 "For everyone else, it is an embarrassment to a tradition that prides itself "
11420 "on the rule of law."
11423 #. type: Content of: <book><chapter><sect1><sect2><para>
11424 #: freeculture.xml:8903
11426 "Judges and lawyers can tell themselves that fair use provides adequate "
11427 "\"breathing room\" between regulation by the law and the access the law "
11428 "should allow. But it is a measure of how out of touch our legal system has "
11429 "become that anyone actually believes this. The rules that publishers impose "
11430 "upon writers, the rules that film distributors impose upon filmmakers, the "
11431 "rules that newspapers impose upon journalists— these are the real laws "
11432 "governing creativity. And these rules have little relationship to the "
11433 "\"law\" with which judges comfort themselves."
11436 #. type: Content of: <book><chapter><sect1><sect2><para>
11437 #: freeculture.xml:8914
11439 "For in a world that threatens $150,000 for a single willful infringement of "
11440 "a copyright, and which demands tens of thousands of dollars to even defend "
11441 "against a copyright infringement claim, and which would never return to the "
11442 "wrongfully accused defendant anything of the costs she suffered to defend "
11443 "her right to speak—in that world, the astonishingly broad regulations "
11444 "that pass under the name \"copyright\" silence speech and creativity. And in "
11445 "that world, it takes a studied blindness for people to continue to believe "
11446 "they live in a culture that is free."
11449 #. type: Content of: <book><chapter><sect1><sect2><para>
11450 #: freeculture.xml:8925
11451 msgid "As Jed Horovitz, the businessman behind Video Pipeline, said to me,"
11455 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
11456 #: freeculture.xml:8929
11458 "We're losing [creative] opportunities right and left. Creative people are "
11459 "being forced not to express themselves. Thoughts are not being "
11460 "expressed. And while a lot of stuff may [still] be created, it still won't "
11461 "get distributed. Even if the stuff gets made . . . you're not going to get "
11462 "it distributed in the mainstream media unless you've got a little note from "
11463 "a lawyer saying, \"This has been cleared.\" You're not even going to get it "
11464 "on PBS without that kind of permission. That's the point at which they "
11468 #. type: Content of: <book><chapter><sect1><sect2><title>
11469 #: freeculture.xml:8942
11470 msgid "Constraining Innovators"
11473 #. type: Content of: <book><chapter><sect1><sect2><para>
11474 #: freeculture.xml:8944
11476 "The story of the last section was a crunchy-lefty story—creativity "
11477 "quashed, artists who can't speak, yada yada yada. Maybe that doesn't get you "
11478 "going. Maybe you think there's enough weird art out there, and enough "
11479 "expression that is critical of what seems to be just about everything. And "
11480 "if you think that, you might think there's little in this story to worry "
11484 #. type: Content of: <book><chapter><sect1><sect2><para>
11485 #: freeculture.xml:8952
11487 "But there's an aspect of this story that is not lefty in any sense. Indeed, "
11488 "it is an aspect that could be written by the most extreme promarket "
11489 "ideologue. And if you're one of these sorts (and a special one at that, 188 "
11490 "pages into a book like this), then you can see this other aspect by "
11491 "substituting \"free market\" every place I've spoken of \"free culture.\" "
11492 "The point is the same, even if the interests affecting culture are more "
11496 #. type: Content of: <book><chapter><sect1><sect2><para>
11497 #: freeculture.xml:8961
11499 "The charge I've been making about the regulation of culture is the same "
11500 "charge free marketers make about regulating markets. Everyone, of course, "
11501 "concedes that some regulation of markets is necessary—at a minimum, we "
11502 "need rules of property and contract, and courts to enforce both. Likewise, "
11503 "in this culture debate, everyone concedes that at least some framework of "
11504 "copyright is also required. But both perspectives vehemently insist that "
11505 "just because some regulation is good, it doesn't follow that more regulation "
11506 "is better. And both perspectives are constantly attuned to the ways in which "
11507 "regulation simply enables the powerful industries of today to protect "
11508 "themselves against the competitors of tomorrow."
11511 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
11512 #: freeculture.xml:8973 freeculture.xml:9074
11513 msgid "Barry, Hank"
11517 #. type: Content of: <book><chapter><sect1><sect2><para>
11518 #: freeculture.xml:8975
11520 "This is the single most dramatic effect of the shift in regulatory strategy "
11521 "that I described in chapter 10. The consequence of this massive threat of "
11522 "liability tied to the murky boundaries of copyright law is that innovators "
11523 "who want to innovate in this space can safely innovate only if they have the "
11524 "sign-off from last generation's dominant industries. That lesson has been "
11525 "taught through a series of cases that were designed and executed to teach "
11526 "venture capitalists a lesson. That lesson—what former Napster CEO Hank "
11527 "Barry calls a \"nuclear pall\" that has fallen over the Valley—has "
11531 #. type: Content of: <book><chapter><sect1><sect2><para>
11532 #: freeculture.xml:8987
11534 "Consider one example to make the point, a story whose beginning I told in "
11535 "The Future of Ideas and which has progressed in a way that even I (pessimist "
11536 "extraordinaire) would never have predicted."
11539 #. type: Content of: <book><chapter><sect1><sect2><para>
11540 #: freeculture.xml:8992
11542 "In 1997, Michael Roberts launched a company called MP3.com. MP3.com was "
11543 "keen to remake the music business. Their goal was not just to facilitate new "
11544 "ways to get access to content. Their goal was also to facilitate new ways to "
11545 "create content. Unlike the major labels, MP3.com offered creators a venue to "
11546 "distribute their creativity, without demanding an exclusive engagement from "
11550 #. type: Content of: <book><chapter><sect1><sect2><para>
11551 #: freeculture.xml:9000
11553 "To make this system work, however, MP3.com needed a reliable way to "
11554 "recommend music to its users. The idea behind this alternative was to "
11555 "leverage the revealed preferences of music listeners to recommend new "
11556 "artists. If you like Lyle Lovett, you're likely to enjoy Bonnie Raitt. And "
11560 #. type: Content of: <book><chapter><sect1><sect2><para>
11561 #: freeculture.xml:9007
11563 "This idea required a simple way to gather data about user preferences. "
11564 "MP3.com came up with an extraordinarily clever way to gather this preference "
11565 "data. In January 2000, the company launched a service called "
11566 "my.mp3.com. Using software provided by MP3.com, a user would sign into an "
11567 "account and then insert into her computer a CD. The software would identify "
11568 "the CD, and then give the user access to that content. So, for example, if "
11569 "you inserted a CD by Jill Sobule, then wherever you were—at work or at "
11570 "home—you could get access to that music once you signed into your "
11571 "account. The system was therefore a kind of music-lockbox."
11575 #. type: Content of: <book><chapter><sect1><sect2><para>
11576 #: freeculture.xml:9019
11578 "No doubt some could use this system to illegally copy content. But that "
11579 "opportunity existed with or without MP3.com. The aim of the my.mp3.com "
11580 "service was to give users access to their own content, and as a by-product, "
11581 "by seeing the content they already owned, to discover the kind of content "
11585 #. type: Content of: <book><chapter><sect1><sect2><para>
11586 #: freeculture.xml:9028
11588 "To make this system function, however, MP3.com needed to copy 50,000 CDs to "
11589 "a server. (In principle, it could have been the user who uploaded the music, "
11590 "but that would have taken a great deal of time, and would have produced a "
11591 "product of questionable quality.) It therefore purchased 50,000 CDs from a "
11592 "store, and started the process of making copies of those CDs. Again, it "
11593 "would not serve the content from those copies to anyone except those who "
11594 "authenticated that they had a copy of the CD they wanted to access. So while "
11595 "this was 50,000 copies, it was 50,000 copies directed at giving customers "
11596 "something they had already bought."
11599 #. type: Content of: <book><chapter><sect1><sect2><para>
11600 #: freeculture.xml:9040
11602 "Nine days after MP3.com launched its service, the five major labels, headed "
11603 "by the RIAA, brought a lawsuit against MP3.com. MP3.com settled with four of "
11604 "the five. Nine months later, a federal judge found MP3.com to have been "
11605 "guilty of willful infringement with respect to the fifth. Applying the law "
11606 "as it is, the judge imposed a fine against MP3.com of $118 million. MP3.com "
11607 "then settled with the remaining plaintiff, Vivendi Universal, paying over "
11608 "$54 million. Vivendi purchased MP3.com just about a year later."
11611 #. type: Content of: <book><chapter><sect1><sect2><para>
11612 #: freeculture.xml:9050
11613 msgid "That part of the story I have told before. Now consider its conclusion."
11616 #. type: Content of: <book><chapter><sect1><sect2><para>
11617 #: freeculture.xml:9053
11619 "After Vivendi purchased MP3.com, Vivendi turned around and filed a "
11620 "malpractice lawsuit against the lawyers who had advised it that they had a "
11621 "good faith claim that the service they wanted to offer would be considered "
11622 "legal under copyright law. This lawsuit alleged that it should have been "
11623 "obvious that the courts would find this behavior illegal; therefore, this "
11624 "lawsuit sought to punish any lawyer who had dared to suggest that the law "
11625 "was less restrictive than the labels demanded."
11629 #. type: Content of: <book><chapter><sect1><sect2><para>
11630 #: freeculture.xml:9063
11632 "The clear purpose of this lawsuit (which was settled for an unspecified "
11633 "amount shortly after the story was no longer covered in the press) was to "
11634 "send an unequivocal message to lawyers advising clients in this space: It is "
11635 "not just your clients who might suffer if the content industry directs its "
11636 "guns against them. It is also you. So those of you who believe the law "
11637 "should be less restrictive should realize that such a view of the law will "
11638 "cost you and your firm dearly."
11641 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
11642 #: freeculture.xml:9073
11643 msgid "Hummer, John"
11647 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
11648 #: freeculture.xml:9081
11650 "See Joseph Menn, \"Universal, EMI Sue Napster Investor,\" Los Angeles Times, "
11651 "23 April 2003. For a parallel argument about the effects on innovation in "
11652 "the distribution of music, see Janelle Brown, \"The Music Revolution Will "
11653 "Not Be Digitized,\" Salon.com, 1 June 2001, available at <ulink "
11654 "url=\"http://free-culture.cc/notes/\">link #42</ulink>. See also Jon "
11655 "Healey, \"Online Music Services Besieged,\" Los Angeles Times, 28 May 2001."
11658 #. type: Content of: <book><chapter><sect1><sect2><para>
11659 #: freeculture.xml:9076
11661 "This strategy is not just limited to the lawyers. In April 2003, Universal "
11662 "and EMI brought a lawsuit against Hummer Winblad, the venture capital firm "
11663 "(VC) that had funded Napster at a certain stage of its development, its "
11664 "cofounder ( John Hummer), and general partner (Hank Barry).<placeholder "
11665 "type=\"footnote\" id=\"0\"/> The claim here, as well, was that the VC should "
11666 "have recognized the right of the content industry to control how the "
11667 "industry should develop. They should be held personally liable for funding a "
11668 "company whose business turned out to be beyond the law. Here again, the aim "
11669 "of the lawsuit is transparent: Any VC now recognizes that if you fund a "
11670 "company whose business is not approved of by the dinosaurs, you are at risk "
11671 "not just in the marketplace, but in the courtroom as well. Your investment "
11672 "buys you not only a company, it also buys you a lawsuit. So extreme has the "
11673 "environment become that even car manufacturers are afraid of technologies "
11674 "that touch content. In an article in Business 2.0, Rafe Needleman describes "
11675 "a discussion with BMW:"
11678 #. type: Content of: <book><chapter><sect1><sect2><blockquote><indexterm><primary>
11679 #: freeculture.xml:9105
11683 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para><indexterm><primary>
11684 #: freeculture.xml:9120
11685 msgid "Needleman, Rafe"
11688 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
11689 #: freeculture.xml:9116
11691 "Rafe Needleman, \"Driving in Cars with MP3s,\" Business 2.0, 16 June 2003, "
11692 "available at <ulink url=\"http://free-culture.cc/notes/\">link "
11693 "#43</ulink>. I am grateful to Dr. Mohammad Al-Ubaydli for this example. "
11694 "<placeholder type=\"indexterm\" id=\"0\"/>"
11697 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
11698 #: freeculture.xml:9107
11700 "I asked why, with all the storage capacity and computer power in the car, "
11701 "there was no way to play MP3 files. I was told that BMW engineers in Germany "
11702 "had rigged a new vehicle to play MP3s via the car's built-in sound system, "
11703 "but that the company's marketing and legal departments weren't comfortable "
11704 "with pushing this forward for release stateside. Even today, no new cars are "
11705 "sold in the United States with bona fide MP3 players. . . . <placeholder "
11706 "type=\"footnote\" id=\"0\"/>"
11709 #. type: Content of: <book><chapter><sect1><sect2><para>
11710 #: freeculture.xml:9125
11712 "This is the world of the mafia—filled with \"your money or your life\" "
11713 "offers, governed in the end not by courts but by the threats that the law "
11714 "empowers copyright holders to exercise. It is a system that will obviously "
11715 "and necessarily stifle new innovation. It is hard enough to start a "
11716 "company. It is impossibly hard if that company is constantly threatened by "
11721 #. type: Content of: <book><chapter><sect1><sect2><para>
11722 #: freeculture.xml:9135
11724 "The point is not that businesses should have a right to start illegal "
11725 "enterprises. The point is the definition of \"illegal.\" The law is a mess "
11726 "of uncertainty. We have no good way to know how it should apply to new "
11727 "technologies. Yet by reversing our tradition of judicial deference, and by "
11728 "embracing the astonishingly high penalties that copyright law imposes, that "
11729 "uncertainty now yields a reality which is far more conservative than is "
11730 "right. If the law imposed the death penalty for parking tickets, we'd not "
11731 "only have fewer parking tickets, we'd also have much less driving. The same "
11732 "principle applies to innovation. If innovation is constantly checked by this "
11733 "uncertain and unlimited liability, we will have much less vibrant innovation "
11734 "and much less creativity."
11737 #. type: Content of: <book><chapter><sect1><sect2><para>
11738 #: freeculture.xml:9150
11740 "The point is directly parallel to the crunchy-lefty point about fair "
11741 "use. Whatever the \"real\" law is, realism about the effect of law in both "
11742 "contexts is the same. This wildly punitive system of regulation will "
11743 "systematically stifle creativity and innovation. It will protect some "
11744 "industries and some creators, but it will harm industry and creativity "
11745 "generally. Free market and free culture depend upon vibrant competition. "
11746 "Yet the effect of the law today is to stifle just this kind of competition. "
11747 "The effect is to produce an overregulated culture, just as the effect of too "
11748 "much control in the market is to produce an overregulatedregulated market."
11752 #. type: Content of: <book><chapter><sect1><sect2><para>
11753 #: freeculture.xml:9162
11755 "The building of a permission culture, rather than a free culture, is the "
11756 "first important way in which the changes I have described will burden "
11757 "innovation. A permission culture means a lawyer's culture—a culture in "
11758 "which the ability to create requires a call to your lawyer. Again, I am not "
11759 "antilawyer, at least when they're kept in their proper place. I am certainly "
11760 "not antilaw. But our profession has lost the sense of its limits. And "
11761 "leaders in our profession have lost an appreciation of the high costs that "
11762 "our profession imposes upon others. The inefficiency of the law is an "
11763 "embarrassment to our tradition. And while I believe our profession should "
11764 "therefore do everything it can to make the law more efficient, it should at "
11765 "least do everything it can to limit the reach of the law where the law is "
11766 "not doing any good. The transaction costs buried within a permission culture "
11767 "are enough to bury a wide range of creativity. Someone needs to do a lot of "
11768 "justifying to justify that result. The uncertainty of the law is one burden "
11769 "on innovation. There is a second burden that operates more directly. This is "
11770 "the effort by many in the content industry to use the law to directly "
11771 "regulate the technology of the Internet so that it better protects their "
11775 #. type: Content of: <book><chapter><sect1><sect2><para>
11776 #: freeculture.xml:9184
11778 "The motivation for this response is obvious. The Internet enables the "
11779 "efficient spread of content. That efficiency is a feature of the Internet's "
11780 "design. But from the perspective of the content industry, this feature is a "
11781 "\"bug.\" The efficient spread of content means that content distributors "
11782 "have a harder time controlling the distribution of content. One obvious "
11783 "response to this efficiency is thus to make the Internet less efficient. If "
11784 "the Internet enables \"piracy,\" then, this response says, we should break "
11785 "the kneecaps of the Internet."
11789 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
11790 #: freeculture.xml:9198
11792 "\"Copyright and Digital Media in a Post-Napster World,\" GartnerG2 and the "
11793 "Berkman Center for Internet and Society at Harvard Law School (2003), "
11794 "33–35, available at <ulink url=\"http://free-culture.cc/notes/\">link "
11799 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
11800 #: freeculture.xml:9214
11801 msgid "GartnerG2, 26–27."
11804 #. type: Content of: <book><chapter><sect1><sect2><para>
11805 #: freeculture.xml:9194
11807 "The examples of this form of legislation are many. At the urging of the "
11808 "content industry, some in Congress have threatened legislation that would "
11809 "require computers to determine whether the content they access is protected "
11810 "or not, and to disable the spread of protected content.<placeholder "
11811 "type=\"footnote\" id=\"0\"/> Congress has already launched proceedings to "
11812 "explore a mandatory \"broadcast flag\" that would be required on any device "
11813 "capable of transmitting digital video (i.e., a computer), and that would "
11814 "disable the copying of any content that is marked with a broadcast "
11815 "flag. Other members of Congress have proposed immunizing content providers "
11816 "from liability for technology they might deploy that would hunt down "
11817 "copyright violators and disable their machines.<placeholder "
11818 "type=\"footnote\" id=\"1\"/>"
11822 #. type: Content of: <book><chapter><sect1><sect2><para>
11823 #: freeculture.xml:9219
11825 "In one sense, these solutions seem sensible. If the problem is the code, why "
11826 "not regulate the code to remove the problem. But any regulation of technical "
11827 "infrastructure will always be tuned to the particular technology of the "
11828 "day. It will impose significant burdens and costs on the technology, but "
11829 "will likely be eclipsed by advances around exactly those requirements."
11833 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
11834 #: freeculture.xml:9233
11836 "See David McGuire, \"Tech Execs Square Off Over Piracy,\" Newsbytes, "
11837 "February 2002 (Entertainment)."
11840 #. type: Content of: <book><chapter><sect1><sect2><para>
11841 #: freeculture.xml:9230
11843 "In March 2002, a broad coalition of technology companies, led by Intel, "
11844 "tried to get Congress to see the harm that such legislation would "
11845 "impose.<placeholder type=\"footnote\" id=\"0\"/> Their argument was "
11846 "obviously not that copyright should not be protected. Instead, they argued, "
11847 "any protection should not do more harm than good."
11850 #. type: Content of: <book><chapter><sect1><sect2><para>
11851 #: freeculture.xml:9241
11853 "There is one more obvious way in which this war has harmed "
11854 "innovation—again, a story that will be quite familiar to the free "
11858 #. type: Content of: <book><chapter><sect1><sect2><para>
11859 #: freeculture.xml:9247
11861 "Copyright may be property, but like all property, it is also a form of "
11862 "regulation. It is a regulation that benefits some and harms others. When "
11863 "done right, it benefits creators and harms leeches. When done wrong, it is "
11864 "regulation the powerful use to defeat competitors."
11868 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
11869 #: freeculture.xml:9256
11870 msgid "Jessica Litman, Digital Copyright (Amherst, N.Y.: Prometheus Books, 2001)."
11873 #. type: Content of: <book><chapter><sect1><sect2><para>
11874 #: freeculture.xml:9253
11876 "As I described in chapter 10, despite this feature of copyright as "
11877 "regulation, and subject to important qualifications outlined by Jessica "
11878 "Litman in her book Digital Copyright,<placeholder type=\"footnote\" "
11879 "id=\"0\"/> overall this history of copyright is not bad. As chapter 10 "
11880 "details, when new technologies have come along, Congress has struck a "
11881 "balance to assure that the new is protected from the old. Compulsory, or "
11882 "statutory, licenses have been one part of that strategy. Free use (as in the "
11883 "case of the VCR) has been another."
11886 #. type: Content of: <book><chapter><sect1><sect2><para>
11887 #: freeculture.xml:9266
11889 "But that pattern of deference to new technologies has now changed with the "
11890 "rise of the Internet. Rather than striking a balance between the claims of a "
11891 "new technology and the legitimate rights of content creators, both the "
11892 "courts and Congress have imposed legal restrictions that will have the "
11893 "effect of smothering the new to benefit the old."
11897 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
11898 #: freeculture.xml:9274
11900 "The only circuit court exception is found in Recording Industry Association "
11901 "of America (RIAA) v. Diamond Multimedia Systems, 180 F. 3d 1072 (9th "
11902 "Cir. 1999). There the court of appeals for the Ninth Circuit reasoned that "
11903 "makers of a portable MP3 player were not liable for contributory copyright "
11904 "infringement for a device that is unable to record or redistribute music (a "
11905 "device whose only copying function is to render portable a music file "
11906 "already stored on a user's hard drive). At the district court level, the "
11907 "only exception is found in Metro-Goldwyn-Mayer Studios, Inc. v. Grokster, "
11908 "Ltd., 259 F. Supp. 2d 1029 (C.D. Cal., 2003), where the court found the "
11909 "link between the distributor and any given user's conduct too attenuated to "
11910 "make the distributor liable for contributory or vicarious infringement "
11914 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
11915 #: freeculture.xml:9294
11917 "For example, in July 2002, Representative Howard Berman introduced the "
11918 "Peer-to-Peer Piracy Prevention Act (H.R. 5211), which would immunize "
11919 "copyright holders from liability for damage done to computers when the "
11920 "copyright holders use technology to stop copyright infringement. In August "
11921 "2002, Representative Billy Tauzin introduced a bill to mandate that "
11922 "technologies capable of rebroadcasting digital copies of films broadcast on "
11923 "TV (i.e., computers) respect a \"broadcast flag\" that would disable copying "
11924 "of that content. And in March of the same year, Senator Fritz Hollings "
11925 "introduced the Consumer Broadband and Digital Television Promotion Act, "
11926 "which mandated copyright protection technology in all digital media "
11927 "devices. See GartnerG2, \"Copyright and Digital Media in a Post-Napster "
11928 "World,\" 27 June 2003, 33–34, available at <ulink "
11929 "url=\"http://free-culture.cc/notes/\">link #44</ulink>. <placeholder "
11930 "type=\"indexterm\" id=\"0\"/>"
11933 #. type: Content of: <book><chapter><sect1><sect2><para>
11934 #: freeculture.xml:9273
11936 "The response by the courts has been fairly universal.<placeholder "
11937 "type=\"footnote\" id=\"0\"/> It has been mirrored in the responses "
11938 "threatened and actually implemented by Congress. I won't catalog all of "
11939 "those responses here.<placeholder type=\"footnote\" id=\"1\"/> But there is "
11940 "one example that captures the flavor of them all. This is the story of the "
11941 "demise of Internet radio."
11945 #. type: Content of: <book><chapter><sect1><sect2><para>
11946 #: freeculture.xml:9316
11948 "As I described in chapter 4, when a radio station plays a song, the "
11949 "recording artist doesn't get paid for that \"radio performance\" unless he "
11950 "or she is also the composer. So, for example if Marilyn Monroe had recorded "
11951 "a version of \"Happy Birthday\"—to memorialize her famous performance "
11952 "before President Kennedy at Madison Square Garden— then whenever that "
11953 "recording was played on the radio, the current copyright owners of \"Happy "
11954 "Birthday\" would get some money, whereas Marilyn Monroe would not."
11957 #. type: Content of: <book><chapter><sect1><sect2><para>
11958 #: freeculture.xml:9326
11960 "The reasoning behind this balance struck by Congress makes some sense. The "
11961 "justification was that radio was a kind of advertising. The recording artist "
11962 "thus benefited because by playing her music, the radio station was making it "
11963 "more likely that her records would be purchased. Thus, the recording artist "
11964 "got something, even if only indirectly. Probably this reasoning had less to "
11965 "do with the result than with the power of radio stations: Their lobbyists "
11966 "were quite good at stopping any efforts to get Congress to require "
11967 "compensation to the recording artists."
11970 #. type: Content of: <book><chapter><sect1><sect2><para>
11971 #: freeculture.xml:9337
11973 "Enter Internet radio. Like regular radio, Internet radio is a technology to "
11974 "stream content from a broadcaster to a listener. The broadcast travels "
11975 "across the Internet, not across the ether of radio spectrum. Thus, I can "
11976 "\"tune in\" to an Internet radio station in Berlin while sitting in San "
11977 "Francisco, even though there's no way for me to tune in to a regular radio "
11978 "station much beyond the San Francisco metropolitan area."
11981 #. type: Content of: <book><chapter><sect1><sect2><para>
11982 #: freeculture.xml:9346
11984 "This feature of the architecture of Internet radio means that there are "
11985 "potentially an unlimited number of radio stations that a user could tune in "
11986 "to using her computer, whereas under the existing architecture for broadcast "
11987 "radio, there is an obvious limit to the number of broadcasters and clear "
11988 "broadcast frequencies. Internet radio could therefore be more competitive "
11989 "than regular radio; it could provide a wider range of selections. And "
11990 "because the potential audience for Internet radio is the whole world, niche "
11991 "stations could easily develop and market their content to a relatively large "
11992 "number of users worldwide. According to some estimates, more than eighty "
11993 "million users worldwide have tuned in to this new form of radio."
11997 #. type: Content of: <book><chapter><sect1><sect2><para>
11998 #: freeculture.xml:9361
12000 "Internet radio is thus to radio what FM was to AM. It is an improvement "
12001 "potentially vastly more significant than the FM improvement over AM, since "
12002 "not only is the technology better, so, too, is the competition. Indeed, "
12003 "there is a direct parallel between the fight to establish FM radio and the "
12004 "fight to protect Internet radio. As one author describes Howard Armstrong's "
12005 "struggle to enable FM radio,"
12009 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
12010 #: freeculture.xml:9385
12011 msgid "Lessing, 239."
12014 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
12015 #: freeculture.xml:9371
12017 "An almost unlimited number of FM stations was possible in the shortwaves, "
12018 "thus ending the unnatural restrictions imposed on radio in the crowded "
12019 "longwaves. If FM were freely developed, the number of stations would be "
12020 "limited only by economics and competition rather than by technical "
12021 "restrictions. . . . Armstrong likened the situation that had grown up in "
12022 "radio to that following the invention of the printing press, when "
12023 "governments and ruling interests attempted to control this new instrument of "
12024 "mass communications by imposing restrictive licenses on it. This tyranny was "
12025 "broken only when it became possible for men freely to acquire printing "
12026 "presses and freely to run them. FM in this sense was as great an invention "
12027 "as the printing presses, for it gave radio the opportunity to strike off its "
12028 "shackles.<placeholder type=\"footnote\" id=\"0\"/>"
12032 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12033 #: freeculture.xml:9395
12034 msgid "Ibid., 229."
12037 #. type: Content of: <book><chapter><sect1><sect2><para>
12038 #: freeculture.xml:9390
12040 "This potential for FM radio was never realized—not because Armstrong "
12041 "was wrong about the technology, but because he underestimated the power of "
12042 "\"vested interests, habits, customs and legislation\"<placeholder "
12043 "type=\"footnote\" id=\"0\"/> to retard the growth of this competing "
12047 #. type: Content of: <book><chapter><sect1><sect2><para>
12048 #: freeculture.xml:9400
12050 "Now the very same claim could be made about Internet radio. For again, there "
12051 "is no technical limitation that could restrict the number of Internet radio "
12052 "stations. The only restrictions on Internet radio are those imposed by the "
12053 "law. Copyright law is one such law. So the first question we should ask is, "
12054 "what copyright rules would govern Internet radio?"
12058 #. type: Content of: <book><chapter><sect1><sect2><para>
12059 #: freeculture.xml:9408
12061 "But here the power of the lobbyists is reversed. Internet radio is a new "
12062 "industry. The recording artists, on the other hand, have a very powerful "
12063 "lobby, the RIAA. Thus when Congress considered the phenomenon of Internet "
12064 "radio in 1995, the lobbyists had primed Congress to adopt a different rule "
12065 "for Internet radio than the rule that applies to terrestrial radio. While "
12066 "terrestrial radio does not have to pay our hypothetical Marilyn Monroe when "
12067 "it plays her hypothetical recording of \"Happy Birthday\" on the air, "
12068 "Internet radio does. Not only is the law not neutral toward Internet "
12069 "radio—the law actually burdens Internet radio more than it burdens "
12070 "terrestrial radio."
12073 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
12074 #: freeculture.xml:9448
12075 msgid "CARP (Copyright Arbitration Royalty Panel)"
12078 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12079 #: freeculture.xml:9431
12081 "This example was derived from fees set by the original Copyright Arbitration "
12082 "Royalty Panel (CARP) proceedings, and is drawn from an example offered by "
12083 "Professor William Fisher. Conference Proceedings, iLaw (Stanford), 3 July "
12084 "2003, on file with author. Professors Fisher and Zittrain submitted "
12085 "testimony in the CARP proceeding that was ultimately rejected. See Jonathan "
12086 "Zittrain, Digital Performance Right in Sound Recordings and Ephemeral "
12087 "Recordings, Docket No. 2000-9, CARP DTRA 1 and 2, available at <ulink "
12088 "url=\"http://free-culture.cc/notes/\">link #45</ulink>. For an excellent "
12089 "analysis making a similar point, see Randal C. Picker, \"Copyright as Entry "
12090 "Policy: The Case of Digital Distribution,\" Antitrust Bulletin (Summer/Fall "
12091 "2002): 461: \"This was not confusion, these are just old-fashioned entry "
12092 "barriers. Analog radio stations are protected from digital entrants, "
12093 "reducing entry in radio and diversity. Yes, this is done in the name of "
12094 "getting royalties to copyright holders, but, absent the play of powerful "
12095 "interests, that could have been done in a media-neutral way.\" <placeholder "
12096 "type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
12099 #. type: Content of: <book><chapter><sect1><sect2><para>
12100 #: freeculture.xml:9424
12102 "This financial burden is not slight. As Harvard law professor William Fisher "
12103 "estimates, if an Internet radio station distributed adfree popular music to "
12104 "(on average) ten thousand listeners, twenty-four hours a day, the total "
12105 "artist fees that radio station would owe would be over $1 million a "
12106 "year.<placeholder type=\"footnote\" id=\"0\"/> A regular radio station "
12107 "broadcasting the same content would pay no equivalent fee."
12110 #. type: Content of: <book><chapter><sect1><sect2><para>
12111 #: freeculture.xml:9455
12113 "The burden is not financial only. Under the original rules that were "
12114 "proposed, an Internet radio station (but not a terrestrial radio station) "
12115 "would have to collect the following data from every listening transaction:"
12118 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12119 #: freeculture.xml:9462
12120 msgid "name of the service;"
12123 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12124 #: freeculture.xml:9465
12125 msgid "channel of the program (AM/FM stations use station ID);"
12128 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12129 #: freeculture.xml:9468
12130 msgid "type of program (archived/looped/live);"
12133 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12134 #: freeculture.xml:9471
12135 msgid "date of transmission;"
12138 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12139 #: freeculture.xml:9474
12140 msgid "time of transmission;"
12143 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12144 #: freeculture.xml:9477
12145 msgid "time zone of origination of transmission;"
12148 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12149 #: freeculture.xml:9480
12150 msgid "numeric designation of the place of the sound recording within the program;"
12153 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12154 #: freeculture.xml:9483
12155 msgid "duration of transmission (to nearest second);"
12158 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12159 #: freeculture.xml:9486
12160 msgid "sound recording title;"
12163 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12164 #: freeculture.xml:9489
12165 msgid "ISRC code of the recording;"
12168 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12169 #: freeculture.xml:9492
12171 "release year of the album per copyright notice and in the case of "
12172 "compilation albums, the release year of the album and copy- right date of "
12176 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12177 #: freeculture.xml:9495
12178 msgid "featured recording artist;"
12181 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12182 #: freeculture.xml:9498
12183 msgid "retail album title;"
12186 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12187 #: freeculture.xml:9501
12188 msgid "recording label;"
12191 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12192 #: freeculture.xml:9504
12193 msgid "UPC code of the retail album;"
12196 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12197 #: freeculture.xml:9507
12198 msgid "catalog number;"
12201 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12202 #: freeculture.xml:9510
12203 msgid "copyright owner information;"
12206 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12207 #: freeculture.xml:9513
12208 msgid "musical genre of the channel or program (station format);"
12211 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12212 #: freeculture.xml:9516
12213 msgid "name of the service or entity;"
12216 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12217 #: freeculture.xml:9519
12218 msgid "channel or program;"
12221 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12222 #: freeculture.xml:9522
12223 msgid "date and time that the user logged in (in the user's time zone);"
12226 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12227 #: freeculture.xml:9525
12228 msgid "date and time that the user logged out (in the user's time zone);"
12231 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12232 #: freeculture.xml:9528
12233 msgid "time zone where the signal was received (user);"
12236 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12237 #: freeculture.xml:9531
12238 msgid "Unique User identifier;"
12241 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
12242 #: freeculture.xml:9534
12243 msgid "the country in which the user received the transmissions."
12246 #. type: Content of: <book><chapter><sect1><sect2><para>
12247 #: freeculture.xml:9539
12249 "The Librarian of Congress eventually suspended these reporting requirements, "
12250 "pending further study. And he also changed the original rates set by the "
12251 "arbitration panel charged with setting rates. But the basic difference "
12252 "between Internet radio and terrestrial radio remains: Internet radio has to "
12253 "pay a type of copyright fee that terrestrial radio does not."
12256 #. type: Content of: <book><chapter><sect1><sect2><para>
12257 #: freeculture.xml:9547
12259 "Why? What justifies this difference? Was there any study of the economic "
12260 "consequences from Internet radio that would justify these differences? Was "
12261 "the motive to protect artists against piracy?"
12264 #. type: Content of: <book><chapter><sect1><sect2><para>
12265 #: freeculture.xml:9553
12267 "In a rare bit of candor, one RIAA expert admitted what seemed obvious to "
12268 "everyone at the time. As Alex Alben, vice president for Public Policy at "
12269 "Real Networks, told me,"
12273 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
12274 #: freeculture.xml:9559
12276 "The RIAA, which was representing the record labels, presented some testimony "
12277 "about what they thought a willing buyer would pay to a willing seller, and "
12278 "it was much higher. It was ten times higher than what radio stations pay to "
12279 "perform the same songs for the same period of time. And so the attorneys "
12280 "representing the webcasters asked the RIAA, . . . \"How do you come up with "
12281 "a rate that's so much higher? Why is it worth more than radio? Because here "
12282 "we have hundreds of thousands of webcasters who want to pay, and that should "
12283 "establish the market rate, and if you set the rate so high, you're going to "
12284 "drive the small webcasters out of business. . . .\""
12287 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
12288 #: freeculture.xml:9575
12290 "And the RIAA experts said, \"Well, we don't really model this as an industry "
12291 "with thousands of webcasters, we think it should be an industry with, you "
12292 "know, five or seven big players who can pay a high rate and it's a stable, "
12293 "predictable market.\" (Emphasis added.)"
12296 #. type: Content of: <book><chapter><sect1><sect2><para>
12297 #: freeculture.xml:9582
12299 "Translation: The aim is to use the law to eliminate competition, so that "
12300 "this platform of potentially immense competition, which would cause the "
12301 "diversity and range of content available to explode, would not cause pain to "
12302 "the dinosaurs of old. There is no one, on either the right or the left, who "
12303 "should endorse this use of the law. And yet there is practically no one, on "
12304 "either the right or the left, who is doing anything effective to prevent it."
12307 #. type: Content of: <book><chapter><sect1><sect2><title>
12308 #: freeculture.xml:9592
12309 msgid "Corrupting Citizens"
12312 #. type: Content of: <book><chapter><sect1><sect2><para>
12313 #: freeculture.xml:9594
12315 "Overregulation stifles creativity. It smothers innovation. It gives "
12316 "dinosaurs a veto over the future. It wastes the extraordinary opportunity "
12317 "for a democratic creativity that digital technology enables."
12320 #. type: Content of: <book><chapter><sect1><sect2><para>
12321 #: freeculture.xml:9600
12323 "In addition to these important harms, there is one more that was important "
12324 "to our forebears, but seems forgotten today. Overregulation corrupts "
12325 "citizens and weakens the rule of law."
12329 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12330 #: freeculture.xml:9609
12332 "Mike Graziano and Lee Rainie, \"The Music Downloading Deluge,\" Pew Internet "
12333 "and American Life Project (24 April 2001), available at <ulink "
12334 "url=\"http://free-culture.cc/notes/\">link #46</ulink>. The Pew Internet "
12335 "and American Life Project reported that 37 million Americans had downloaded "
12336 "music files from the Internet by early 2001."
12340 #. type: Content of: <book><chapter><sect1><sect2><para>
12341 #: freeculture.xml:9605
12343 "The war that is being waged today is a war of prohibition. As with every war "
12344 "of prohibition, it is targeted against the behavior of a very large number "
12345 "of citizens. According to The New York Times, 43 million Americans "
12346 "downloaded music in May 2002.<placeholder type=\"footnote\" id=\"0\"/> "
12347 "According to the RIAA, the behavior of those 43 million Americans is a "
12348 "felony. We thus have a set of rules that transform 20 percent of America "
12349 "into criminals. As the RIAA launches lawsuits against not only the Napsters "
12350 "and Kazaas of the world, but against students building search engines, and "
12351 "increasingly against ordinary users downloading content, the technologies "
12352 "for sharing will advance to further protect and hide illegal use. It is an "
12353 "arms race or a civil war, with the extremes of one side inviting a more "
12354 "extreme response by the other."
12358 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12359 #: freeculture.xml:9643
12361 "Alex Pham, \"The Labels Strike Back: N.Y. Girl Settles RIAA Case,\" Los "
12362 "Angeles Times, 10 September 2003, Business."
12365 #. type: Content of: <book><chapter><sect1><sect2><para>
12366 #: freeculture.xml:9630
12368 "The content industry's tactics exploit the failings of the American legal "
12369 "system. When the RIAA brought suit against Jesse Jordan, it knew that in "
12370 "Jordan it had found a scapegoat, not a defendant. The threat of having to "
12371 "pay either all the money in the world in damages ($15,000,000) or almost all "
12372 "the money in the world to defend against paying all the money in the world "
12373 "in damages ($250,000 in legal fees) led Jordan to choose to pay all the "
12374 "money he had in the world ($12,000) to make the suit go away. The same "
12375 "strategy animates the RIAA's suits against individual users. In September "
12376 "2003, the RIAA sued 261 individuals—including a twelve-year-old girl "
12377 "living in public housing and a seventy-year-old man who had no idea what "
12378 "file sharing was.<placeholder type=\"footnote\" id=\"0\"/> As these "
12379 "scapegoats discovered, it will always cost more to defend against these "
12380 "suits than it would cost to simply settle. (The twelve year old, for "
12381 "example, like Jesse Jordan, paid her life savings of $2,000 to settle the "
12382 "case.) Our law is an awful system for defending rights. It is an "
12383 "embarrassment to our tradition. And the consequence of our law as it is, is "
12384 "that those with the power can use the law to quash any rights they oppose."
12388 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12389 #: freeculture.xml:9665
12391 "Jeffrey A. Miron and Jeffrey Zwiebel, \"Alcohol Consumption During "
12392 "Prohibition,\" American Economic Review 81, no. 2 (1991): 242."
12396 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12397 #: freeculture.xml:9673
12399 "National Drug Control Policy: Hearing Before the House Government Reform "
12400 "Committee, 108th Cong., 1st sess. (5 March 2003) (statement of John "
12401 "P. Walters, director of National Drug Control Policy)."
12405 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12406 #: freeculture.xml:9683
12408 "See James Andreoni, Brian Erard, and Jonathon Feinstein, \"Tax Compliance,\" "
12409 "Journal of Economic Literature 36 (1998): 818 (survey of compliance "
12413 #. type: Content of: <book><chapter><sect1><sect2><para>
12414 #: freeculture.xml:9655
12416 "Wars of prohibition are nothing new in America. This one is just something "
12417 "more extreme than anything we've seen before. We experimented with alcohol "
12418 "prohibition, at a time when the per capita consumption of alcohol was 1.5 "
12419 "gallons per capita per year. The war against drinking initially reduced that "
12420 "consumption to just 30 percent of its preprohibition levels, but by the end "
12421 "of prohibition, consumption was up to 70 percent of the preprohibition "
12422 "level. Americans were drinking just about as much, but now, a vast number "
12423 "were criminals.<placeholder type=\"footnote\" id=\"0\"/> We have launched a "
12424 "war on drugs aimed at reducing the consumption of regulated narcotics that 7 "
12425 "percent (or 16 million) Americans now use.<placeholder type=\"footnote\" "
12426 "id=\"1\"/> That is a drop from the high (so to speak) in 1979 of 14 percent "
12427 "of the population. We regulate automobiles to the point where the vast "
12428 "majority of Americans violate the law every day. We run such a complex tax "
12429 "system that a majority of cash businesses regularly cheat.<placeholder "
12430 "type=\"footnote\" id=\"2\"/> We pride ourselves on our \"free society,\" but "
12431 "an endless array of ordinary behavior is regulated within our society. And "
12432 "as a result, a huge proportion of Americans regularly violate at least some "
12436 #. type: Content of: <book><chapter><sect1><sect2><para>
12437 #: freeculture.xml:9692
12439 "This state of affairs is not without consequence. It is a particularly "
12440 "salient issue for teachers like me, whose job it is to teach law students "
12441 "about the importance of \"ethics.\" As my colleague Charlie Nesson told a "
12442 "class at Stanford, each year law schools admit thousands of students who "
12443 "have illegally downloaded music, illegally consumed alcohol and sometimes "
12444 "drugs, illegally worked without paying taxes, illegally driven cars. These "
12445 "are kids for whom behaving illegally is increasingly the norm. And then we, "
12446 "as law professors, are supposed to teach them how to behave "
12447 "ethically—how to say no to bribes, or keep client funds separate, or "
12448 "honor a demand to disclose a document that will mean that your case is "
12449 "over. Generations of Americans—more significantly in some parts of "
12450 "America than in others, but still, everywhere in America today—can't "
12451 "live their lives both normally and legally, since \"normally\" entails a "
12452 "certain degree of illegality."
12455 #. type: Content of: <book><chapter><sect1><sect2><para>
12456 #: freeculture.xml:9709
12458 "The response to this general illegality is either to enforce the law more "
12459 "severely or to change the law. We, as a society, have to learn how to make "
12460 "that choice more rationally. Whether a law makes sense depends, in part, at "
12461 "least, upon whether the costs of the law, both intended and collateral, "
12462 "outweigh the benefits. If the costs, intended and collateral, do outweigh "
12463 "the benefits, then the law ought to be changed. Alternatively, if the costs "
12464 "of the existing system are much greater than the costs of an alternative, "
12465 "then we have a good reason to consider the alternative."
12469 #. type: Content of: <book><chapter><sect1><sect2><para>
12470 #: freeculture.xml:9722
12472 "My point is not the idiotic one: Just because people violate a law, we "
12473 "should therefore repeal it. Obviously, we could reduce murder statistics "
12474 "dramatically by legalizing murder on Wednesdays and Fridays. But that "
12475 "wouldn't make any sense, since murder is wrong every day of the week. A "
12476 "society is right to ban murder always and everywhere."
12479 #. type: Content of: <book><chapter><sect1><sect2><para>
12480 #: freeculture.xml:9729
12482 "My point is instead one that democracies understood for generations, but "
12483 "that we recently have learned to forget. The rule of law depends upon people "
12484 "obeying the law. The more often, and more repeatedly, we as citizens "
12485 "experience violating the law, the less we respect the law. Obviously, in "
12486 "most cases, the important issue is the law, not respect for the law. I don't "
12487 "care whether the rapist respects the law or not; I want to catch and "
12488 "incarcerate the rapist. But I do care whether my students respect the "
12489 "law. And I do care if the rules of law sow increasing disrespect because of "
12490 "the extreme of regulation they impose. Twenty million Americans have come "
12491 "of age since the Internet introduced this different idea of \"sharing.\" We "
12492 "need to be able to call these twenty million Americans \"citizens,\" not "
12496 #. type: Content of: <book><chapter><sect1><sect2><para>
12497 #: freeculture.xml:9743
12499 "When at least forty-three million citizens download content from the "
12500 "Internet, and when they use tools to combine that content in ways "
12501 "unauthorized by copyright holders, the first question we should be asking is "
12502 "not how best to involve the FBI. The first question should be whether this "
12503 "particular prohibition is really necessary in order to achieve the proper "
12504 "ends that copyright law serves. Is there another way to assure that artists "
12505 "get paid without transforming forty-three million Americans into felons? "
12506 "Does it make sense if there are other ways to assure that artists get paid "
12507 "without transforming America into a nation of felons?"
12510 #. type: Content of: <book><chapter><sect1><sect2><para>
12511 #: freeculture.xml:9755
12512 msgid "This abstract point can be made more clear with a particular example."
12516 #. type: Content of: <book><chapter><sect1><sect2><para>
12517 #: freeculture.xml:9758
12519 "We all own CDs. Many of us still own phonograph records. These pieces of "
12520 "plastic encode music that in a certain sense we have bought. The law "
12521 "protects our right to buy and sell that plastic: It is not a copyright "
12522 "infringement for me to sell all my classical records at a used record store "
12523 "and buy jazz records to replace them. That \"use\" of the recordings is "
12527 #. type: Content of: <book><chapter><sect1><sect2><para>
12528 #: freeculture.xml:9769
12530 "But as the MP3 craze has demonstrated, there is another use of phonograph "
12531 "records that is effectively free. Because these recordings were made without "
12532 "copy-protection technologies, I am \"free\" to copy, or \"rip,\" music from "
12533 "my records onto a computer hard disk. Indeed, Apple Corporation went so far "
12534 "as to suggest that \"freedom\" was a right: In a series of commercials, "
12535 "Apple endorsed the \"Rip, Mix, Burn\" capacities of digital technologies."
12538 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
12539 #: freeculture.xml:9777
12543 #. type: Content of: <book><chapter><sect1><sect2><para>
12544 #: freeculture.xml:9779
12546 "This \"use\" of my records is certainly valuable. I have begun a large "
12547 "process at home of ripping all of my and my wife's CDs, and storing them in "
12548 "one archive. Then, using Apple's iTunes, or a wonderful program called "
12549 "Andromeda, we can build different play lists of our music: Bach, Baroque, "
12550 "Love Songs, Love Songs of Significant Others—the potential is "
12551 "endless. And by reducing the costs of mixing play lists, these technologies "
12552 "help build a creativity with play lists that is itself independently "
12553 "valuable. Compilations of songs are creative and meaningful in their own "
12557 #. type: Content of: <book><chapter><sect1><sect2><para>
12558 #: freeculture.xml:9790
12560 "This use is enabled by unprotected media—either CDs or records. But "
12561 "unprotected media also enable file sharing. File sharing threatens (or so "
12562 "the content industry believes) the ability of creators to earn a fair return "
12563 "from their creativity. And thus, many are beginning to experiment with "
12564 "technologies to eliminate unprotected media. These technologies, for "
12565 "example, would enable CDs that could not be ripped. Or they might enable spy "
12566 "programs to identify ripped content on people's machines."
12570 #. type: Content of: <book><chapter><sect1><sect2><para>
12571 #: freeculture.xml:9800
12573 "If these technologies took off, then the building of large archives of your "
12574 "own music would become quite difficult. You might hang in hacker circles, "
12575 "and get technology to disable the technologies that protect the "
12576 "content. Trading in those technologies is illegal, but maybe that doesn't "
12577 "bother you much. In any case, for the vast majority of people, these "
12578 "protection technologies would effectively destroy the archiving use of "
12579 "CDs. The technology, in other words, would force us all back to the world "
12580 "where we either listened to music by manipulating pieces of plastic or were "
12581 "part of a massively complex \"digital rights management\" system."
12584 #. type: Content of: <book><chapter><sect1><sect2><para>
12585 #: freeculture.xml:9814
12587 "If the only way to assure that artists get paid were the elimination of the "
12588 "ability to freely move content, then these technologies to interfere with "
12589 "the freedom to move content would be justifiable. But what if there were "
12590 "another way to assure that artists are paid, without locking down any "
12591 "content? What if, in other words, a different system could assure "
12592 "compensation to artists while also preserving the freedom to move content "
12596 #. type: Content of: <book><chapter><sect1><sect2><para>
12597 #: freeculture.xml:9823
12599 "My point just now is not to prove that there is such a system. I offer a "
12600 "version of such a system in the last chapter of this book. For now, the only "
12601 "point is the relatively uncontroversial one: If a different system achieved "
12602 "the same legitimate objectives that the existing copyright system achieved, "
12603 "but left consumers and creators much more free, then we'd have a very good "
12604 "reason to pursue this alternative—namely, freedom. The choice, in "
12605 "other words, would not be between property and piracy; the choice would be "
12606 "between different property systems and the freedoms each allowed."
12609 #. type: Content of: <book><chapter><sect1><sect2><para>
12610 #: freeculture.xml:9834
12612 "I believe there is a way to assure that artists are paid without turning "
12613 "forty-three million Americans into felons. But the salient feature of this "
12614 "alternative is that it would lead to a very different market for producing "
12615 "and distributing creativity. The dominant few, who today control the vast "
12616 "majority of the distribution of content in the world, would no longer "
12617 "exercise this extreme of control. Rather, they would go the way of the "
12618 "horse-drawn buggy."
12621 #. type: Content of: <book><chapter><sect1><sect2><para>
12622 #: freeculture.xml:9843
12624 "Except that this generation's buggy manufacturers have already saddled "
12625 "Congress, and are riding the law to protect themselves against this new form "
12626 "of competition. For them the choice is between fortythree million Americans "
12627 "as criminals and their own survival."
12630 #. type: Content of: <book><chapter><sect1><sect2><para>
12631 #: freeculture.xml:9849
12633 "It is understandable why they choose as they do. It is not understandable "
12634 "why we as a democracy continue to choose as we do. Jack Valenti is charming; "
12635 "but not so charming as to justify giving up a tradition as deep and "
12636 "important as our tradition of free culture. There's one more aspect to this "
12637 "corruption that is particularly important to civil liberties, and follows "
12638 "directly from any war of prohibition. As Electronic Frontier Foundation "
12639 "attorney Fred von Lohmann describes, this is the \"collateral damage\" that "
12640 "\"arises whenever you turn a very large percentage of the population into "
12641 "criminals.\" This is the collateral damage to civil liberties generally. "
12642 "<placeholder type=\"indexterm\" id=\"0\"/>"
12645 #. type: Content of: <book><chapter><sect1><sect2><para>
12646 #: freeculture.xml:9866
12647 msgid "\"If you can treat someone as a putative lawbreaker,\" von Lohmann explains,"
12650 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
12651 #: freeculture.xml:9871
12653 "then all of a sudden a lot of basic civil liberty protections evaporate to "
12654 "one degree or another. . . . If you're a copyright infringer, how can you "
12655 "hope to have any privacy rights? If you're a copyright infringer, how can "
12656 "you hope to be secure against seizures of your computer? How can you hope to "
12657 "continue to receive Internet access? . . . Our sensibilities change as soon "
12658 "as we think, \"Oh, well, but that person's a criminal, a lawbreaker.\" Well, "
12659 "what this campaign against file sharing has done is turn a remarkable "
12660 "percentage of the American Internet-using population into \"lawbreakers.\""
12663 #. type: Content of: <book><chapter><sect1><sect2><para>
12664 #: freeculture.xml:9883
12666 "And the consequence of this transformation of the American public into "
12667 "criminals is that it becomes trivial, as a matter of due process, to "
12668 "effectively erase much of the privacy most would presume."
12671 #. type: Content of: <book><chapter><sect1><sect2><para>
12672 #: freeculture.xml:9888
12674 "Users of the Internet began to see this generally in 2003 as the RIAA "
12675 "launched its campaign to force Internet service providers to turn over the "
12676 "names of customers who the RIAA believed were violating copyright "
12677 "law. Verizon fought that demand and lost. With a simple request to a judge, "
12678 "and without any notice to the customer at all, the identity of an Internet "
12679 "user is revealed."
12683 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12684 #: freeculture.xml:9906
12686 "See Frank Ahrens, \"RIAA's Lawsuits Meet Surprised Targets; Single Mother in "
12687 "Calif., 12-Year-Old Girl in N.Y. Among Defendants,\" Washington Post, 10 "
12688 "September 2003, E1; Chris Cobbs, \"Worried Parents Pull Plug on File "
12689 "`Stealing'; With the Music Industry Cracking Down on File Swapping, Parents "
12690 "are Yanking Software from Home PCs to Avoid Being Sued,\" Orlando Sentinel "
12691 "Tribune, 30 August 2003, C1; Jefferson Graham, \"Recording Industry Sues "
12692 "Parents,\" USA Today, 15 September 2003, 4D; John Schwartz, \"She Says She's "
12693 "No Music Pirate. No Snoop Fan, Either,\" New York Times, 25 September 2003, "
12694 "C1; Margo Varadi, \"Is Brianna a Criminal?\" Toronto Star, 18 September "
12698 #. type: Content of: <book><chapter><sect1><sect2><para>
12699 #: freeculture.xml:9897
12701 "The RIAA then expanded this campaign, by announcing a general strategy to "
12702 "sue individual users of the Internet who are alleged to have downloaded "
12703 "copyrighted music from file-sharing systems. But as we've seen, the "
12704 "potential damages from these suits are astronomical: If a family's computer "
12705 "is used to download a single CD's worth of music, the family could be liable "
12706 "for $2 million in damages. That didn't stop the RIAA from suing a number of "
12707 "these families, just as they had sued Jesse Jordan.<placeholder "
12708 "type=\"footnote\" id=\"0\"/>"
12712 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12713 #: freeculture.xml:9924
12715 "See \"Revealed: How RIAA Tracks Downloaders: Music Industry Discloses Some "
12716 "Methods Used,\" CNN.com, available at <ulink "
12717 "url=\"http://free-culture.cc/notes/\">link #47</ulink>."
12720 #. type: Content of: <book><chapter><sect1><sect2><para>
12721 #: freeculture.xml:9920
12723 "Even this understates the espionage that is being waged by the RIAA. A "
12724 "report from CNN late last summer described a strategy the RIAA had adopted "
12725 "to track Napster users.<placeholder type=\"footnote\" id=\"0\"/> Using a "
12726 "sophisticated hashing algorithm, the RIAA took what is in effect a "
12727 "fingerprint of every song in the Napster catalog. Any copy of one of those "
12728 "MP3s will have the same \"fingerprint.\""
12732 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
12733 #: freeculture.xml:9945
12735 "See Jeff Adler, \"Cambridge: On Campus, Pirates Are Not Penitent,\" Boston "
12736 "Globe, 18 May 2003, City Weekly, 1; Frank Ahrens, \"Four Students Sued over "
12737 "Music Sites; Industry Group Targets File Sharing at Colleges,\" Washington "
12738 "Post, 4 April 2003, E1; Elizabeth Armstrong, \"Students `Rip, Mix, Burn' at "
12739 "Their Own Risk,\" Christian Science Monitor, 2 September 2003, 20; Robert "
12740 "Becker and Angela Rozas, \"Music Pirate Hunt Turns to Loyola; Two Students "
12741 "Names Are Handed Over; Lawsuit Possible,\" Chicago Tribune, 16 July 2003, "
12742 "1C; Beth Cox, \"RIAA Trains Antipiracy Guns on Universities,\" Internet "
12743 "News, 30 January 2003, available at <ulink "
12744 "url=\"http://free-culture.cc/notes/\">link #48</ulink>; Benny Evangelista, "
12745 "\"Download Warning 101: Freshman Orientation This Fall to Include Record "
12746 "Industry Warnings Against File Sharing,\" San Francisco Chronicle, 11 August "
12747 "2003, E11; \"Raid, Letters Are Weapons at Universities,\" USA Today, 26 "
12748 "September 2000, 3D."
12751 #. type: Content of: <book><chapter><sect1><sect2><para>
12752 #: freeculture.xml:9933
12754 "So imagine the following not-implausible scenario: Imagine a friend gives a "
12755 "CD to your daughter—a collection of songs just like the cassettes you "
12756 "used to make as a kid. You don't know, and neither does your daughter, where "
12757 "these songs came from. But she copies these songs onto her computer. She "
12758 "then takes her computer to college and connects it to a college network, and "
12759 "if the college network is \"cooperating\" with the RIAA's espionage, and she "
12760 "hasn't properly protected her content from the network (do you know how to "
12761 "do that yourself ?), then the RIAA will be able to identify your daughter as "
12762 "a \"criminal.\" And under the rules that universities are beginning to "
12763 "deploy,<placeholder type=\"footnote\" id=\"0\"/> your daughter can lose the "
12764 "right to use the university's computer network. She can, in some cases, be "
12769 #. type: Content of: <book><chapter><sect1><sect2><para>
12770 #: freeculture.xml:9964
12772 "Now, of course, she'll have the right to defend herself. You can hire a "
12773 "lawyer for her (at $300 per hour, if you're lucky), and she can plead that "
12774 "she didn't know anything about the source of the songs or that they came "
12775 "from Napster. And it may well be that the university believes her. But the "
12776 "university might not believe her. It might treat this \"contraband\" as "
12777 "presumptive of guilt. And as any number of college students have already "
12778 "learned, our presumptions about innocence disappear in the middle of wars of "
12779 "prohibition. This war is no different. Says von Lohmann,"
12782 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
12783 #: freeculture.xml:9979
12785 "So when we're talking about numbers like forty to sixty million Americans "
12786 "that are essentially copyright infringers, you create a situation where the "
12787 "civil liberties of those people are very much in peril in a general "
12788 "matter. [I don't] think [there is any] analog where you could randomly "
12789 "choose any person off the street and be confident that they were committing "
12790 "an unlawful act that could put them on the hook for potential felony "
12791 "liability or hundreds of millions of dollars of civil liability. Certainly "
12792 "we all speed, but speeding isn't the kind of an act for which we routinely "
12793 "forfeit civil liberties. Some people use drugs, and I think that's the "
12794 "closest analog, [but] many have noted that the war against drugs has eroded "
12795 "all of our civil liberties because it's treated so many Americans as "
12796 "criminals. Well, I think it's fair to say that file sharing is an order of "
12797 "magnitude larger number of Americans than drug use. . . . If forty to sixty "
12798 "million Americans have become lawbreakers, then we're really on a slippery "
12799 "slope to lose a lot of civil liberties for all forty to sixty million of "
12803 #. type: Content of: <book><chapter><sect1><sect2><para>
12804 #: freeculture.xml:9999
12806 "When forty to sixty million Americans are considered \"criminals\" under the "
12807 "law, and when the law could achieve the same objective— securing "
12808 "rights to authors—without these millions being considered "
12809 "\"criminals,\" who is the villain? Americans or the law? Which is American, "
12810 "a constant war on our own people or a concerted effort through our democracy "
12811 "to change our law?"
12814 #. type: Content of: <book><chapter><title>
12815 #: freeculture.xml:10012
12819 #. type: Content of: <book><chapter><para>
12820 #: freeculture.xml:10016
12822 "So here's the picture: You're standing at the side of the road. Your car is "
12823 "on fire. You are angry and upset because in part you helped start the "
12824 "fire. Now you don't know how to put it out. Next to you is a bucket, filled "
12825 "with gasoline. Obviously, gasoline won't put the fire out."
12828 #. type: Content of: <book><chapter><para>
12829 #: freeculture.xml:10022
12831 "As you ponder the mess, someone else comes along. In a panic, she grabs the "
12832 "bucket. Before you have a chance to tell her to stop—or before she "
12833 "understands just why she should stop—the bucket is in the air. The "
12834 "gasoline is about to hit the blazing car. And the fire that gasoline will "
12835 "ignite is about to ignite everything around."
12838 #. type: Content of: <book><chapter><para>
12839 #: freeculture.xml:10030
12841 "A war about copyright rages all around—and we're all focusing on the "
12842 "wrong thing. No doubt, current technologies threaten existing businesses. "
12843 "No doubt they may threaten artists. But technologies change. The industry "
12844 "and technologists have plenty of ways to use technology to protect "
12845 "themselves against the current threats of the Internet. This is a fire that "
12846 "if let alone would burn itself out."
12850 #. type: Content of: <book><chapter><para>
12851 #: freeculture.xml:10039
12853 "Yet policy makers are not willing to leave this fire to itself. Primed with "
12854 "plenty of lobbyists' money, they are keen to intervene to eliminate the "
12855 "problem they perceive. But the problem they perceive is not the real threat "
12856 "this culture faces. For while we watch this small fire in the corner, there "
12857 "is a massive change in the way culture is made that is happening all around."
12860 #. type: Content of: <book><chapter><para>
12861 #: freeculture.xml:10047
12863 "Somehow we have to find a way to turn attention to this more important and "
12864 "fundamental issue. Somehow we have to find a way to avoid pouring gasoline "
12868 #. type: Content of: <book><chapter><para>
12869 #: freeculture.xml:10052
12871 "We have not found that way yet. Instead, we seem trapped in a simpler, "
12872 "binary view. However much many people push to frame this debate more "
12873 "broadly, it is the simple, binary view that remains. We rubberneck to look "
12874 "at the fire when we should be keeping our eyes on the road."
12877 #. type: Content of: <book><chapter><para>
12878 #: freeculture.xml:10058
12880 "This challenge has been my life these last few years. It has also been my "
12881 "failure. In the two chapters that follow, I describe one small brace of "
12882 "efforts, so far failed, to find a way to refocus this debate. We must "
12883 "understand these failures if we're to understand what success will require."
12886 #. type: Content of: <book><chapter><sect1><title>
12887 #: freeculture.xml:10067
12888 msgid "CHAPTER THIRTEEN: Eldred"
12891 #. type: Content of: <book><chapter><sect1><para>
12892 #: freeculture.xml:10069
12894 "In 1995, a father was frustrated that his daughters didn't seem to like "
12895 "Hawthorne. No doubt there was more than one such father, but at least one "
12896 "did something about it. Eric Eldred, a retired computer programmer living in "
12897 "New Hampshire, decided to put Hawthorne on the Web. An electronic version, "
12898 "Eldred thought, with links to pictures and explanatory text, would make this "
12899 "nineteenth-century author's work come alive."
12902 #. type: Content of: <book><chapter><sect1><para>
12903 #: freeculture.xml:10078
12905 "It didn't work—at least for his daughters. They didn't find Hawthorne "
12906 "any more interesting than before. But Eldred's experiment gave birth to a "
12907 "hobby, and his hobby begat a cause: Eldred would build a library of public "
12908 "domain works by scanning these works and making them available for free."
12912 #. type: Content of: <book><chapter><sect1><para>
12913 #: freeculture.xml:10085
12915 "Eldred's library was not simply a copy of certain public domain works, "
12916 "though even a copy would have been of great value to people across the world "
12917 "who can't get access to printed versions of these works. Instead, Eldred was "
12918 "producing derivative works from these public domain works. Just as Disney "
12919 "turned Grimm into stories more accessible to the twentieth century, Eldred "
12920 "transformed Hawthorne, and many others, into a form more "
12921 "accessible—technically accessible—today."
12924 #. type: Content of: <book><chapter><sect1><para>
12925 #: freeculture.xml:10096
12927 "Eldred's freedom to do this with Hawthorne's work grew from the same source "
12928 "as Disney's. Hawthorne's Scarlet Letter had passed into the public domain in "
12929 "1907. It was free for anyone to take without the permission of the Hawthorne "
12930 "estate or anyone else. Some, such as Dover Press and Penguin Classics, take "
12931 "works from the public domain and produce printed editions, which they sell "
12932 "in bookstores across the country. Others, such as Disney, take these stories "
12933 "and turn them into animated cartoons, sometimes successfully (Cinderella), "
12934 "sometimes not (The Hunchback of Notre Dame, Treasure Planet). These are all "
12935 "commercial publications of public domain works."
12939 #. type: Content of: <book><chapter><sect1><para><footnote><para>
12940 #: freeculture.xml:10119
12942 "There's a parallel here with pornography that is a bit hard to describe, but "
12943 "it's a strong one. One phenomenon that the Internet created was a world of "
12944 "noncommercial pornographers—people who were distributing porn but were "
12945 "not making money directly or indirectly from that distribution. Such a "
12946 "class didn't exist before the Internet came into being because the costs of "
12947 "distributing porn were so high. Yet this new class of distributors got "
12948 "special attention in the Supreme Court, when the Court struck down the "
12949 "Communications Decency Act of 1996. It was partly because of the burden on "
12950 "noncommercial speakers that the statute was found to exceed Congress's "
12951 "power. The same point could have been made about noncommercial publishers "
12952 "after the advent of the Internet. The Eric Eldreds of the world before the "
12953 "Internet were extremely few. Yet one would think it at least as important to "
12954 "protect the Eldreds of the world as to protect noncommercial pornographers."
12957 #. type: Content of: <book><chapter><sect1><para>
12958 #: freeculture.xml:10108
12960 "The Internet created the possibility of noncommercial publications of public "
12961 "domain works. Eldred's is just one example. There are literally thousands of "
12962 "others. Hundreds of thousands from across the world have discovered this "
12963 "platform of expression and now use it to share works that are, by law, free "
12964 "for the taking. This has produced what we might call the \"noncommercial "
12965 "publishing industry,\" which before the Internet was limited to people with "
12966 "large egos or with political or social causes. But with the Internet, it "
12967 "includes a wide range of individuals and groups dedicated to spreading "
12968 "culture generally.<placeholder type=\"footnote\" id=\"0\"/>"
12971 #. type: Content of: <book><chapter><sect1><para>
12972 #: freeculture.xml:10136
12974 "As I said, Eldred lives in New Hampshire. In 1998, Robert Frost's collection "
12975 "of poems New Hampshire was slated to pass into the public domain. Eldred "
12976 "wanted to post that collection in his free public library. But Congress got "
12977 "in the way. As I described in chapter 10, in 1998, for the eleventh time in "
12978 "forty years, Congress extended the terms of existing copyrights—this "
12979 "time by twenty years. Eldred would not be free to add any works more recent "
12980 "than 1923 to his collection until 2019. Indeed, no copyrighted work would "
12981 "pass into the public domain until that year (and not even then, if Congress "
12982 "extends the term again). By contrast, in the same period, more than 1 "
12983 "million patents will pass into the public domain."
12987 #. type: Content of: <book><chapter><sect1><para><footnote><para>
12988 #: freeculture.xml:10156
12990 "The full text is: \"Sonny [Bono] wanted the term of copyright protection to "
12991 "last forever. I am informed by staff that such a change would violate the "
12992 "Constitution. I invite all of you to work with me to strengthen our "
12993 "copyright laws in all of the ways available to us. As you know, there is "
12994 "also Jack Valenti's proposal for a term to last forever less one "
12995 "day. Perhaps the Committee may look at that next Congress,\" 144 "
12996 "Cong. Rec. H9946, 9951-2 (October 7, 1998)."
12999 #. type: Content of: <book><chapter><sect1><para>
13000 #: freeculture.xml:10151
13002 "This was the Sonny Bono Copyright Term Extension Act (CTEA), enacted in "
13003 "memory of the congressman and former musician Sonny Bono, who, his widow, "
13004 "Mary Bono, says, believed that \"copyrights should be forever.\"<placeholder "
13005 "type=\"footnote\" id=\"0\"/>"
13008 #. type: Content of: <book><chapter><sect1><para>
13009 #: freeculture.xml:10167
13011 "Eldred decided to fight this law. He first resolved to fight it through "
13012 "civil disobedience. In a series of interviews, Eldred announced that he "
13013 "would publish as planned, CTEA notwithstanding. But because of a second law "
13014 "passed in 1998, the NET (No Electronic Theft) Act, his act of publishing "
13015 "would make Eldred a felon—whether or not anyone complained. This was a "
13016 "dangerous strategy for a disabled programmer to undertake."
13019 #. type: Content of: <book><chapter><sect1><para>
13020 #: freeculture.xml:10176
13022 "It was here that I became involved in Eldred's battle. I was a "
13023 "constitutional scholar whose first passion was constitutional "
13024 "interpretation. And though constitutional law courses never focus upon the "
13025 "Progress Clause of the Constitution, it had always struck me as importantly "
13026 "different. As you know, the Constitution says,"
13029 #. type: Content of: <book><chapter><sect1><blockquote><para>
13030 #: freeculture.xml:10187
13032 "Congress has the power to promote the Progress of Science . . . by securing "
13033 "for limited Times to Authors . . . exclusive Right to their "
13034 ". . . Writings. . . ."
13037 #. type: Content of: <book><chapter><sect1><para>
13038 #: freeculture.xml:10193
13040 "As I've described, this clause is unique within the power-granting clause of "
13041 "Article I, section 8 of our Constitution. Every other clause granting power "
13042 "to Congress simply says Congress has the power to do something—for "
13043 "example, to regulate \"commerce among the several states\" or \"declare "
13044 "War.\" But here, the \"something\" is something quite specific—to "
13045 "\"promote . . . Progress\"—through means that are also specific— "
13046 "by \"securing\" \"exclusive Rights\" (i.e., copyrights) \"for limited "
13050 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
13051 #: freeculture.xml:10212 freeculture.xml:11662
13052 msgid "Jaszi, Peter"
13055 #. type: Content of: <book><chapter><sect1><para>
13056 #: freeculture.xml:10203
13058 "In the past forty years, Congress has gotten into the practice of extending "
13059 "existing terms of copyright protection. What puzzled me about this was, if "
13060 "Congress has the power to extend existing terms, then the Constitution's "
13061 "requirement that terms be \"limited\" will have no practical effect. If "
13062 "every time a copyright is about to expire, Congress has the power to extend "
13063 "its term, then Congress can achieve what the Constitution plainly "
13064 "forbids—perpetual terms \"on the installment plan,\" as Professor "
13065 "Peter Jaszi so nicely put it. <placeholder type=\"indexterm\" id=\"0\"/>"
13068 #. type: Content of: <book><chapter><sect1><para>
13069 #: freeculture.xml:10215
13071 "As an academic, my first response was to hit the books. I remember sitting "
13072 "late at the office, scouring on-line databases for any serious consideration "
13073 "of the question. No one had ever challenged Congress's practice of extending "
13074 "existing terms. That failure may in part be why Congress seemed so "
13075 "untroubled in its habit. That, and the fact that the practice had become so "
13076 "lucrative for Congress. Congress knows that copyright owners will be willing "
13077 "to pay a great deal of money to see their copyright terms extended. And so "
13078 "Congress is quite happy to keep this gravy train going."
13081 #. type: Content of: <book><chapter><sect1><para>
13082 #: freeculture.xml:10226
13084 "For this is the core of the corruption in our present system of "
13085 "government. \"Corruption\" not in the sense that representatives are "
13086 "bribed. Rather, \"corruption\" in the sense that the system induces the "
13087 "beneficiaries of Congress's acts to raise and give money to Congress to "
13088 "induce it to act. There's only so much time; there's only so much Congress "
13089 "can do. Why not limit its actions to those things it must do—and those "
13090 "things that pay? Extending copyright terms pays."
13093 #. type: Content of: <book><chapter><sect1><para>
13094 #: freeculture.xml:10235
13096 "If that's not obvious to you, consider the following: Say you're one of the "
13097 "very few lucky copyright owners whose copyright continues to make money one "
13098 "hundred years after it was created. The Estate of Robert Frost is a good "
13099 "example. Frost died in 1963. His poetry continues to be extraordinarily "
13100 "valuable. Thus the Robert Frost estate benefits greatly from any extension "
13101 "of copyright, since no publisher would pay the estate any money if the poems "
13102 "Frost wrote could be published by anyone for free."
13105 #. type: Content of: <book><chapter><sect1><para>
13106 #: freeculture.xml:10245
13108 "So imagine the Robert Frost estate is earning $100,000 a year from three of "
13109 "Frost's poems. And imagine the copyright for those poems is about to "
13110 "expire. You sit on the board of the Robert Frost estate. Your financial "
13111 "adviser comes to your board meeting with a very grim report:"
13115 #. type: Content of: <book><chapter><sect1><para>
13116 #: freeculture.xml:10252
13118 "\"Next year,\" the adviser announces, \"our copyrights in works A, B, and C "
13119 "will expire. That means that after next year, we will no longer be receiving "
13120 "the annual royalty check of $100,000 from the publishers of those works."
13123 #. type: Content of: <book><chapter><sect1><para>
13124 #: freeculture.xml:10260
13126 "\"There's a proposal in Congress, however,\" she continues, \"that could "
13127 "change this. A few congressmen are floating a bill to extend the terms of "
13128 "copyright by twenty years. That bill would be extraordinarily valuable to "
13129 "us. So we should hope this bill passes.\""
13132 #. type: Content of: <book><chapter><sect1><para>
13133 #: freeculture.xml:10266
13135 "\"Hope?\" a fellow board member says. \"Can't we be doing something about "
13139 #. type: Content of: <book><chapter><sect1><para>
13140 #: freeculture.xml:10270
13142 "\"Well, obviously, yes,\" the adviser responds. \"We could contribute to the "
13143 "campaigns of a number of representatives to try to assure that they support "
13147 #. type: Content of: <book><chapter><sect1><para>
13148 #: freeculture.xml:10275
13150 "You hate politics. You hate contributing to campaigns. So you want to know "
13151 "whether this disgusting practice is worth it. \"How much would we get if "
13152 "this extension were passed?\" you ask the adviser. \"How much is it worth?\""
13155 #. type: Content of: <book><chapter><sect1><para>
13156 #: freeculture.xml:10281
13158 "\"Well,\" the adviser says, \"if you're confident that you will continue to "
13159 "get at least $100,000 a year from these copyrights, and you use the "
13160 "`discount rate' that we use to evaluate estate investments (6 percent), then "
13161 "this law would be worth $1,146,000 to the estate.\""
13164 #. type: Content of: <book><chapter><sect1><para>
13165 #: freeculture.xml:10287
13167 "You're a bit shocked by the number, but you quickly come to the correct "
13171 #. type: Content of: <book><chapter><sect1><para>
13172 #: freeculture.xml:10291
13174 "\"So you're saying it would be worth it for us to pay more than $1,000,000 "
13175 "in campaign contributions if we were confident those contributions would "
13176 "assure that the bill was passed?\""
13179 #. type: Content of: <book><chapter><sect1><para>
13180 #: freeculture.xml:10297
13182 "\"Absolutely,\" the adviser responds. \"It is worth it to you to contribute "
13183 "up to the `present value' of the income you expect from these "
13184 "copyrights. Which for us means over $1,000,000.\""
13188 #. type: Content of: <book><chapter><sect1><para>
13189 #: freeculture.xml:10303
13191 "You quickly get the point—you as the member of the board and, I trust, "
13192 "you the reader. Each time copyrights are about to expire, every beneficiary "
13193 "in the position of the Robert Frost estate faces the same choice: If they "
13194 "can contribute to get a law passed to extend copyrights, they will benefit "
13195 "greatly from that extension. And so each time copyrights are about to "
13196 "expire, there is a massive amount of lobbying to get the copyright term "
13200 #. type: Content of: <book><chapter><sect1><para>
13201 #: freeculture.xml:10314
13203 "Thus a congressional perpetual motion machine: So long as legislation can be "
13204 "bought (albeit indirectly), there will be all the incentive in the world to "
13205 "buy further extensions of copyright."
13209 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13210 #: freeculture.xml:10327
13212 "Associated Press, \"Disney Lobbying for Copyright Extension No Mickey Mouse "
13213 "Effort; Congress OKs Bill Granting Creators 20 More Years,\" Chicago "
13214 "Tribune, 17 October 1998, 22."
13218 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13219 #: freeculture.xml:10334
13221 "See Nick Brown, \"Fair Use No More?: Copyright in the Information Age,\" "
13222 "available at <ulink url=\"http://free-culture.cc/notes/\">link #49</ulink>."
13226 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13227 #: freeculture.xml:10341
13229 "Alan K. Ota, \"Disney in Washington: The Mouse That Roars,\" Congressional "
13230 "Quarterly This Week, 8 August 1990, available at <ulink "
13231 "url=\"http://free-culture.cc/notes/\">link #50</ulink>."
13234 #. type: Content of: <book><chapter><sect1><para>
13235 #: freeculture.xml:10320
13237 "In the lobbying that led to the passage of the Sonny Bono Copyright Term "
13238 "Extension Act, this \"theory\" about incentives was proved real. Ten of the "
13239 "thirteen original sponsors of the act in the House received the maximum "
13240 "contribution from Disney's political action committee; in the Senate, eight "
13241 "of the twelve sponsors received contributions.<placeholder type=\"footnote\" "
13242 "id=\"0\"/> The RIAA and the MPAA are estimated to have spent over $1.5 "
13243 "million lobbying in the 1998 election cycle. They paid out more than "
13244 "$200,000 in campaign contributions.<placeholder type=\"footnote\" id=\"1\"/> "
13245 "Disney is estimated to have contributed more than $800,000 to reelection "
13246 "campaigns in the cycle.<placeholder type=\"footnote\" id=\"2\"/>"
13249 #. type: Content of: <book><chapter><sect1><para>
13250 #: freeculture.xml:10349
13252 "Constitutional law is not oblivious to the obvious. Or at least, it need not "
13253 "be. So when I was considering Eldred's complaint, this reality about the "
13254 "never-ending incentives to increase the copyright term was central to my "
13255 "thinking. In my view, a pragmatic court committed to interpreting and "
13256 "applying the Constitution of our framers would see that if Congress has the "
13257 "power to extend existing terms, then there would be no effective "
13258 "constitutional requirement that terms be \"limited.\" If they could extend "
13259 "it once, they would extend it again and again and again."
13263 #. type: Content of: <book><chapter><sect1><para>
13264 #: freeculture.xml:10362
13266 "It was also my judgment that this Supreme Court would not allow Congress to "
13267 "extend existing terms. As anyone close to the Supreme Court's work knows, "
13268 "this Court has increasingly restricted the power of Congress when it has "
13269 "viewed Congress's actions as exceeding the power granted to it by the "
13270 "Constitution. Among constitutional scholars, the most famous example of this "
13271 "trend was the Supreme Court's decision in 1995 to strike down a law that "
13272 "banned the possession of guns near schools."
13275 #. type: Content of: <book><chapter><sect1><para>
13276 #: freeculture.xml:10375
13278 "Since 1937, the Supreme Court had interpreted Congress's granted powers very "
13279 "broadly; so, while the Constitution grants Congress the power to regulate "
13280 "only \"commerce among the several states\" (aka \"interstate commerce\"), "
13281 "the Supreme Court had interpreted that power to include the power to "
13282 "regulate any activity that merely affected interstate commerce."
13285 #. type: Content of: <book><chapter><sect1><para>
13286 #: freeculture.xml:10385
13288 "As the economy grew, this standard increasingly meant that there was no "
13289 "limit to Congress's power to regulate, since just about every activity, when "
13290 "considered on a national scale, affects interstate commerce. A Constitution "
13291 "designed to limit Congress's power was instead interpreted to impose no "
13295 #. type: Content of: <book><chapter><sect1><para>
13296 #: freeculture.xml:10394
13298 "The Supreme Court, under Chief Justice Rehnquist's command, changed that in "
13299 "United States v. Lopez. The government had argued that possessing guns near "
13300 "schools affected interstate commerce. Guns near schools increase crime, "
13301 "crime lowers property values, and so on. In the oral argument, the Chief "
13302 "Justice asked the government whether there was any activity that would not "
13303 "affect interstate commerce under the reasoning the government advanced. The "
13304 "government said there was not; if Congress says an activity affects "
13305 "interstate commerce, then that activity affects interstate commerce. The "
13306 "Supreme Court, the government said, was not in the position to second-guess "
13311 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13312 #: freeculture.xml:10410
13313 msgid "United States v. Lopez, 514 U.S. 549, 564 (1995)."
13317 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13318 #: freeculture.xml:10416
13319 msgid "United States v. Morrison, 529 U.S. 598 (2000)."
13322 #. type: Content of: <book><chapter><sect1><para>
13323 #: freeculture.xml:10407
13325 "\"We pause to consider the implications of the government's arguments,\" the "
13326 "Chief Justice wrote.<placeholder type=\"footnote\" id=\"0\"/> If anything "
13327 "Congress says is interstate commerce must therefore be considered interstate "
13328 "commerce, then there would be no limit to Congress's power. The decision in "
13329 "Lopez was reaffirmed five years later in United States "
13330 "v. Morrison.<placeholder type=\"footnote\" id=\"1\"/>"
13334 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13335 #: freeculture.xml:10423
13337 "If it is a principle about enumerated powers, then the principle carries "
13338 "from one enumerated power to another. The animating point in the context of "
13339 "the Commerce Clause was that the interpretation offered by the government "
13340 "would allow the government unending power to regulate commerce—the "
13341 "limitation to interstate commerce notwithstanding. The same point is true in "
13342 "the context of the Copyright Clause. Here, too, the government's "
13343 "interpretation would allow the government unending power to regulate "
13344 "copyrights—the limitation to \"limited times\" notwithstanding."
13348 #. type: Content of: <book><chapter><sect1><para>
13349 #: freeculture.xml:10421
13351 "If a principle were at work here, then it should apply to the Progress "
13352 "Clause as much as the Commerce Clause.<placeholder type=\"footnote\" "
13353 "id=\"0\"/> And if it is applied to the Progress Clause, the principle should "
13354 "yield the conclusion that Congress can't extend an existing term. If "
13355 "Congress could extend an existing term, then there would be no \"stopping "
13356 "point\" to Congress's power over terms, though the Constitution expressly "
13357 "states that there is such a limit. Thus, the same principle applied to the "
13358 "power to grant copyrights should entail that Congress is not allowed to "
13359 "extend the term of existing copyrights."
13362 #. type: Content of: <book><chapter><sect1><para>
13363 #: freeculture.xml:10447
13365 "If, that is, the principle announced in Lopez stood for a principle. Many "
13366 "believed the decision in Lopez stood for politics—a conservative "
13367 "Supreme Court, which believed in states' rights, using its power over "
13368 "Congress to advance its own personal political preferences. But I rejected "
13369 "that view of the Supreme Court's decision. Indeed, shortly after the "
13370 "decision, I wrote an article demonstrating the \"fidelity\" in such an "
13371 "interpretation of the Constitution. The idea that the Supreme Court decides "
13372 "cases based upon its politics struck me as extraordinarily boring. I was "
13373 "not going to devote my life to teaching constitutional law if these nine "
13374 "Justices were going to be petty politicians."
13377 #. type: Content of: <book><chapter><sect1><para>
13378 #: freeculture.xml:10461
13380 "Now let's pause for a moment to make sure we understand what the argument in "
13381 "Eldred was not about. By insisting on the Constitution's limits to "
13382 "copyright, obviously Eldred was not endorsing piracy. Indeed, in an obvious "
13383 "sense, he was fighting a kind of piracy—piracy of the public "
13384 "domain. When Robert Frost wrote his work and when Walt Disney created Mickey "
13385 "Mouse, the maximum copyright term was just fifty-six years. Because of "
13386 "interim changes, Frost and Disney had already enjoyed a seventy-five-year "
13387 "monopoly for their work. They had gotten the benefit of the bargain that the "
13388 "Constitution envisions: In exchange for a monopoly protected for fifty-six "
13389 "years, they created new work. But now these entities were using their "
13390 "power—expressed through the power of lobbyists' money—to get "
13391 "another twenty-year dollop of monopoly. That twenty-year dollop would be "
13392 "taken from the public domain. Eric Eldred was fighting a piracy that affects "
13397 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13398 #: freeculture.xml:10484
13400 "Brief of the Nashville Songwriters Association, Eldred v. Ashcroft, 537 "
13401 "U.S. 186 (2003) (No. 01-618), n.10, available at <ulink "
13402 "url=\"http://free-culture.cc/notes/\">link #51</ulink>."
13405 #. type: Content of: <book><chapter><sect1><para>
13406 #: freeculture.xml:10479
13408 "Some people view the public domain with contempt. In their brief before the "
13409 "Supreme Court, the Nashville Songwriters Association wrote that the public "
13410 "domain is nothing more than \"legal piracy.\"<placeholder type=\"footnote\" "
13411 "id=\"0\"/> But it is not piracy when the law allows it; and in our "
13412 "constitutional system, our law requires it. Some may not like the "
13413 "Constitution's requirements, but that doesn't make the Constitution a "
13414 "pirate's charter."
13417 #. type: Content of: <book><chapter><sect1><para>
13418 #: freeculture.xml:10494
13420 "As we've seen, our constitutional system requires limits on copyright as a "
13421 "way to assure that copyright holders do not too heavily influence the "
13422 "development and distribution of our culture. Yet, as Eric Eldred discovered, "
13423 "we have set up a system that assures that copyright terms will be repeatedly "
13424 "extended, and extended, and extended. We have created the perfect storm for "
13425 "the public domain. Copyrights have not expired, and will not expire, so long "
13426 "as Congress is free to be bought to extend them again."
13429 #. type: Content of: <book><chapter><sect1><para>
13430 #: freeculture.xml:10506
13432 "It is valuable copyrights that are responsible for terms being extended. "
13433 "Mickey Mouse and \"Rhapsody in Blue.\" These works are too valuable for "
13434 "copyright owners to ignore. But the real harm to our society from copyright "
13435 "extensions is not that Mickey Mouse remains Disney's. Forget Mickey "
13436 "Mouse. Forget Robert Frost. Forget all the works from the 1920s and 1930s "
13437 "that have continuing commercial value. The real harm of term extension comes "
13438 "not from these famous works. The real harm is to the works that are not "
13439 "famous, not commercially exploited, and no longer available as a result."
13443 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13444 #: freeculture.xml:10527
13446 "The figure of 2 percent is an extrapolation from the study by the "
13447 "Congressional Research Service, in light of the estimated renewal "
13448 "ranges. See Brief of Petitioners, Eldred v. Ashcroft, 7, available at <ulink "
13449 "url=\"http://free-culture.cc/notes/\">link #52</ulink>."
13452 #. type: Content of: <book><chapter><sect1><para>
13453 #: freeculture.xml:10521
13455 "If you look at the work created in the first twenty years (1923 to 1942) "
13456 "affected by the Sonny Bono Copyright Term Extension Act, 2 percent of that "
13457 "work has any continuing commercial value. It was the copyright holders for "
13458 "that 2 percent who pushed the CTEA through. But the law and its effect were "
13459 "not limited to that 2 percent. The law extended the terms of copyright "
13460 "generally.<placeholder type=\"footnote\" id=\"0\"/>"
13464 #. type: Content of: <book><chapter><sect1><para>
13465 #: freeculture.xml:10536
13467 "Think practically about the consequence of this extension—practically, "
13468 "as a businessperson, and not as a lawyer eager for more legal work. In 1930, "
13469 "10,047 books were published. In 2000, 174 of those books were still in "
13470 "print. Let's say you were Brewster Kahle, and you wanted to make available "
13471 "to the world in your iArchive project the remaining 9,873. What would you "
13475 #. type: Content of: <book><chapter><sect1><para>
13476 #: freeculture.xml:10548
13478 "Well, first, you'd have to determine which of the 9,873 books were still "
13479 "under copyright. That requires going to a library (these data are not "
13480 "on-line) and paging through tomes of books, cross-checking the titles and "
13481 "authors of the 9,873 books with the copyright registration and renewal "
13482 "records for works published in 1930. That will produce a list of books still "
13486 #. type: Content of: <book><chapter><sect1><para>
13487 #: freeculture.xml:10556
13489 "Then for the books still under copyright, you would need to locate the "
13490 "current copyright owners. How would you do that?"
13493 #. type: Content of: <book><chapter><sect1><para>
13494 #: freeculture.xml:10560
13496 "Most people think that there must be a list of these copyright owners "
13497 "somewhere. Practical people think this way. How could there be thousands and "
13498 "thousands of government monopolies without there being at least a list?"
13501 #. type: Content of: <book><chapter><sect1><para>
13502 #: freeculture.xml:10567
13504 "But there is no list. There may be a name from 1930, and then in 1959, of "
13505 "the person who registered the copyright. But just think practically about "
13506 "how impossibly difficult it would be to track down thousands of such "
13507 "records—especially since the person who registered is not necessarily "
13508 "the current owner. And we're just talking about 1930!"
13511 #. type: Content of: <book><chapter><sect1><para>
13512 #: freeculture.xml:10576
13514 "\"But there isn't a list of who owns property generally,\" the apologists "
13515 "for the system respond. \"Why should there be a list of copyright owners?\""
13518 #. type: Content of: <book><chapter><sect1><para>
13519 #: freeculture.xml:10582
13521 "Well, actually, if you think about it, there are plenty of lists of who owns "
13522 "what property. Think about deeds on houses, or titles to cars. And where "
13523 "there isn't a list, the code of real space is pretty good at suggesting who "
13524 "the owner of a bit of property is. (A swing set in your backyard is probably "
13525 "yours.) So formally or informally, we have a pretty good way to know who "
13526 "owns what tangible property."
13530 #. type: Content of: <book><chapter><sect1><para>
13531 #: freeculture.xml:10591
13533 "So: You walk down a street and see a house. You can know who owns the house "
13534 "by looking it up in the courthouse registry. If you see a car, there is "
13535 "ordinarily a license plate that will link the owner to the car. If you see a "
13536 "bunch of children's toys sitting on the front lawn of a house, it's fairly "
13537 "easy to determine who owns the toys. And if you happen to see a baseball "
13538 "lying in a gutter on the side of the road, look around for a second for some "
13539 "kids playing ball. If you don't see any kids, then okay: Here's a bit of "
13540 "property whose owner we can't easily determine. It is the exception that "
13541 "proves the rule: that we ordinarily know quite well who owns what property."
13544 #. type: Content of: <book><chapter><sect1><para>
13545 #: freeculture.xml:10606
13547 "Compare this story to intangible property. You go into a library. The "
13548 "library owns the books. But who owns the copyrights? As I've already "
13549 "described, there's no list of copyright owners. There are authors' names, of "
13550 "course, but their copyrights could have been assigned, or passed down in an "
13551 "estate like Grandma's old jewelry. To know who owns what, you would have to "
13552 "hire a private detective. The bottom line: The owner cannot easily be "
13553 "located. And in a regime like ours, in which it is a felony to use such "
13554 "property without the property owner's permission, the property isn't going "
13558 #. type: Content of: <book><chapter><sect1><para>
13559 #: freeculture.xml:10618
13561 "The consequence with respect to old books is that they won't be digitized, "
13562 "and hence will simply rot away on shelves. But the consequence for other "
13563 "creative works is much more dire."
13566 #. type: Content of: <book><chapter><sect1><indexterm><primary>
13567 #: freeculture.xml:10623
13568 msgid "Agee, Michael"
13572 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13573 #: freeculture.xml:10636
13575 "See David G. Savage, \"High Court Scene of Showdown on Copyright Law,\" Los "
13576 "Angeles Times, 6 October 2002; David Streitfeld, \"Classic Movies, Songs, "
13577 "Books at Stake; Supreme Court Hears Arguments Today on Striking Down "
13578 "Copyright Extension,\" Orlando Sentinel Tribune, 9 October 2002."
13581 #. type: Content of: <book><chapter><sect1><para>
13582 #: freeculture.xml:10625
13584 "Consider the story of Michael Agee, chairman of Hal Roach Studios, which "
13585 "owns the copyrights for the Laurel and Hardy films. Agee is a direct "
13586 "beneficiary of the Bono Act. The Laurel and Hardy films were made between "
13587 "1921 and 1951. Only one of these films, The Lucky Dog, is currently out of "
13588 "copyright. But for the CTEA, films made after 1923 would have begun entering "
13589 "the public domain. Because Agee controls the exclusive rights for these "
13590 "popular films, he makes a great deal of money. According to one estimate, "
13591 "\"Roach has sold about 60,000 videocassettes and 50,000 DVDs of the duo's "
13592 "silent films.\"<placeholder type=\"footnote\" id=\"0\"/>"
13595 #. type: Content of: <book><chapter><sect1><para>
13596 #: freeculture.xml:10644
13598 "Yet Agee opposed the CTEA. His reasons demonstrate a rare virtue in this "
13599 "culture: selflessness. He argued in a brief before the Supreme Court that "
13600 "the Sonny Bono Copyright Term Extension Act will, if left standing, destroy "
13601 "a whole generation of American film."
13605 #. type: Content of: <book><chapter><sect1><para>
13606 #: freeculture.xml:10650
13608 "His argument is straightforward. A tiny fraction of this work has any "
13609 "continuing commercial value. The rest—to the extent it survives at "
13610 "all—sits in vaults gathering dust. It may be that some of this work "
13611 "not now commercially valuable will be deemed to be valuable by the owners of "
13612 "the vaults. For this to occur, however, the commercial benefit from the work "
13613 "must exceed the costs of making the work available for distribution."
13617 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13618 #: freeculture.xml:10667
13620 "Brief of Hal Roach Studios and Michael Agee as Amicus Curiae Supporting the "
13621 "Petitoners, Eldred v. Ashcroft, 537 U.S. 186 (2003) (No. 01- 618), 12. See "
13622 "also Brief of Amicus Curiae filed on behalf of Petitioners by the Internet "
13623 "Archive, Eldred v. Ashcroft, available at <ulink "
13624 "url=\"http://free-culture.cc/notes/\">link #53</ulink>."
13627 #. type: Content of: <book><chapter><sect1><para>
13628 #: freeculture.xml:10661
13630 "We can't know the benefits, but we do know a lot about the costs. For most "
13631 "of the history of film, the costs of restoring film were very high; digital "
13632 "technology has lowered these costs substantially. While it cost more than "
13633 "$10,000 to restore a ninety-minute black-and-white film in 1993, it can now "
13634 "cost as little as $100 to digitize one hour of mm film.<placeholder "
13635 "type=\"footnote\" id=\"0\"/>"
13638 #. type: Content of: <book><chapter><sect1><para>
13639 #: freeculture.xml:10677
13641 "Restoration technology is not the only cost, nor the most important. "
13642 "Lawyers, too, are a cost, and increasingly, a very important one. In "
13643 "addition to preserving the film, a distributor needs to secure the rights. "
13644 "And to secure the rights for a film that is under copyright, you need to "
13645 "locate the copyright owner."
13648 #. type: Content of: <book><chapter><sect1><para>
13649 #: freeculture.xml:10685
13651 "Or more accurately, owners. As we've seen, there isn't only a single "
13652 "copyright associated with a film; there are many. There isn't a single "
13653 "person whom you can contact about those copyrights; there are as many as can "
13654 "hold the rights, which turns out to be an extremely large number. Thus the "
13655 "costs of clearing the rights to these films is exceptionally high."
13658 #. type: Content of: <book><chapter><sect1><para>
13659 #: freeculture.xml:10694
13661 "\"But can't you just restore the film, distribute it, and then pay the "
13662 "copyright owner when she shows up?\" Sure, if you want to commit a "
13663 "felony. And even if you're not worried about committing a felony, when she "
13664 "does show up, she'll have the right to sue you for all the profits you have "
13665 "made. So, if you're successful, you can be fairly confident you'll be "
13666 "getting a call from someone's lawyer. And if you're not successful, you "
13667 "won't make enough to cover the costs of your own lawyer. Either way, you "
13668 "have to talk to a lawyer. And as is too often the case, saying you have to "
13669 "talk to a lawyer is the same as saying you won't make any money."
13673 #. type: Content of: <book><chapter><sect1><para>
13674 #: freeculture.xml:10705
13676 "For some films, the benefit of releasing the film may well exceed these "
13677 "costs. But for the vast majority of them, there is no way the benefit would "
13678 "outweigh the legal costs. Thus, for the vast majority of old films, Agee "
13679 "argued, the film will not be restored and distributed until the copyright "
13683 #. type: Content of: <book><chapter><sect1><para>
13684 #: freeculture.xml:10715
13686 "But by the time the copyright for these films expires, the film will have "
13687 "expired. These films were produced on nitrate-based stock, and nitrate stock "
13688 "dissolves over time. They will be gone, and the metal canisters in which "
13689 "they are now stored will be filled with nothing more than dust."
13692 #. type: Content of: <book><chapter><sect1><para>
13693 #: freeculture.xml:10723
13695 "Of all the creative work produced by humans anywhere, a tiny fraction has "
13696 "continuing commercial value. For that tiny fraction, the copyright is a "
13697 "crucially important legal device. For that tiny fraction, the copyright "
13698 "creates incentives to produce and distribute the creative work. For that "
13699 "tiny fraction, the copyright acts as an \"engine of free expression.\""
13702 #. type: Content of: <book><chapter><sect1><para>
13703 #: freeculture.xml:10732
13705 "But even for that tiny fraction, the actual time during which the creative "
13706 "work has a commercial life is extremely short. As I've indicated, most books "
13707 "go out of print within one year. The same is true of music and "
13708 "film. Commercial culture is sharklike. It must keep moving. And when a "
13709 "creative work falls out of favor with the commercial distributors, the "
13710 "commercial life ends."
13713 #. type: Content of: <book><chapter><sect1><para>
13714 #: freeculture.xml:10742
13716 "Yet that doesn't mean the life of the creative work ends. We don't keep "
13717 "libraries of books in order to compete with Barnes & Noble, and we don't "
13718 "have archives of films because we expect people to choose between spending "
13719 "Friday night watching new movies and spending Friday night watching a 1930 "
13720 "news documentary. The noncommercial life of culture is important and "
13721 "valuable—for entertainment but also, and more importantly, for "
13722 "knowledge. To understand who we are, and where we came from, and how we have "
13723 "made the mistakes that we have, we need to have access to this history."
13727 #. type: Content of: <book><chapter><sect1><para>
13728 #: freeculture.xml:10755
13730 "Copyrights in this context do not drive an engine of free expression. In "
13731 "this context, there is no need for an exclusive right. Copyrights in this "
13732 "context do no good."
13735 #. type: Content of: <book><chapter><sect1><para>
13736 #: freeculture.xml:10762
13738 "Yet, for most of our history, they also did little harm. For most of our "
13739 "history, when a work ended its commercial life, there was no "
13740 "copyright-related use that would be inhibited by an exclusive right. When a "
13741 "book went out of print, you could not buy it from a publisher. But you "
13742 "could still buy it from a used book store, and when a used book store sells "
13743 "it, in America, at least, there is no need to pay the copyright owner "
13744 "anything. Thus, the ordinary use of a book after its commercial life ended "
13745 "was a use that was independent of copyright law."
13748 #. type: Content of: <book><chapter><sect1><para>
13749 #: freeculture.xml:10772
13751 "The same was effectively true of film. Because the costs of restoring a "
13752 "film—the real economic costs, not the lawyer costs—were so high, "
13753 "it was never at all feasible to preserve or restore film. Like the remains "
13754 "of a great dinner, when it's over, it's over. Once a film passed out of its "
13755 "commercial life, it may have been archived for a bit, but that was the end "
13756 "of its life so long as the market didn't have more to offer."
13759 #. type: Content of: <book><chapter><sect1><para>
13760 #: freeculture.xml:10781
13762 "In other words, though copyright has been relatively short for most of our "
13763 "history, long copyrights wouldn't have mattered for the works that lost "
13764 "their commercial value. Long copyrights for these works would not have "
13765 "interfered with anything."
13768 #. type: Content of: <book><chapter><sect1><para>
13769 #: freeculture.xml:10787
13770 msgid "But this situation has now changed."
13773 #. type: Content of: <book><chapter><sect1><para>
13774 #: freeculture.xml:10790
13776 "One crucially important consequence of the emergence of digital technologies "
13777 "is to enable the archive that Brewster Kahle dreams of. Digital "
13778 "technologies now make it possible to preserve and give access to all sorts "
13779 "of knowledge. Once a book goes out of print, we can now imagine digitizing "
13780 "it and making it available to everyone, forever. Once a film goes out of "
13781 "distribution, we could digitize it and make it available to everyone, "
13782 "forever. Digital technologies give new life to copyrighted material after it "
13783 "passes out of its commercial life. It is now possible to preserve and assure "
13784 "universal access to this knowledge and culture, whereas before it was not."
13788 #. type: Content of: <book><chapter><sect1><para>
13789 #: freeculture.xml:10803
13791 "And now copyright law does get in the way. Every step of producing this "
13792 "digital archive of our culture infringes on the exclusive right of "
13793 "copyright. To digitize a book is to copy it. To do that requires permission "
13794 "of the copyright owner. The same with music, film, or any other aspect of "
13795 "our culture protected by copyright. The effort to make these things "
13796 "available to history, or to researchers, or to those who just want to "
13797 "explore, is now inhibited by a set of rules that were written for a "
13798 "radically different context."
13801 #. type: Content of: <book><chapter><sect1><para>
13802 #: freeculture.xml:10813
13804 "Here is the core of the harm that comes from extending terms: Now that "
13805 "technology enables us to rebuild the library of Alexandria, the law gets in "
13806 "the way. And it doesn't get in the way for any useful copyright purpose, for "
13807 "the purpose of copyright is to enable the commercial market that spreads "
13808 "culture. No, we are talking about culture after it has lived its commercial "
13809 "life. In this context, copyright is serving no purpose at all related to the "
13810 "spread of knowledge. In this context, copyright is not an engine of free "
13811 "expression. Copyright is a brake."
13814 #. type: Content of: <book><chapter><sect1><para>
13815 #: freeculture.xml:10824
13817 "You may well ask, \"But if digital technologies lower the costs for Brewster "
13818 "Kahle, then they will lower the costs for Random House, too. So won't "
13819 "Random House do as well as Brewster Kahle in spreading culture widely?\""
13822 #. type: Content of: <book><chapter><sect1><para>
13823 #: freeculture.xml:10830
13825 "Maybe. Someday. But there is absolutely no evidence to suggest that "
13826 "publishers would be as complete as libraries. If Barnes & Noble offered "
13827 "to lend books from its stores for a low price, would that eliminate the need "
13828 "for libraries? Only if you think that the only role of a library is to serve "
13829 "what \"the market\" would demand. But if you think the role of a library is "
13830 "bigger than this—if you think its role is to archive culture, whether "
13831 "there's a demand for any particular bit of that culture or not—then we "
13832 "can't count on the commercial market to do our library work for us."
13836 #. type: Content of: <book><chapter><sect1><para><footnote><para>
13837 #: freeculture.xml:10853
13839 "Jason Schultz, \"The Myth of the 1976 Copyright `Chaos' Theory,\" 20 "
13840 "December 2002, available at <ulink "
13841 "url=\"http://free-culture.cc/notes/\">link #54</ulink>."
13844 #. type: Content of: <book><chapter><sect1><para>
13845 #: freeculture.xml:10841
13847 "I would be the first to agree that it should do as much as it can: We should "
13848 "rely upon the market as much as possible to spread and enable culture. My "
13849 "message is absolutely not antimarket. But where we see the market is not "
13850 "doing the job, then we should allow nonmarket forces the freedom to fill the "
13851 "gaps. As one researcher calculated for American culture, 94 percent of the "
13852 "films, books, and music produced between and 1946 is not commercially "
13853 "available. However much you love the commercial market, if access is a "
13854 "value, then 6 percent is a failure to provide that value.<placeholder "
13855 "type=\"footnote\" id=\"0\"/>"
13858 #. type: Content of: <book><chapter><sect1><para>
13859 #: freeculture.xml:10860
13861 "In January 1999, we filed a lawsuit on Eric Eldred's behalf in federal "
13862 "district court in Washington, D.C., asking the court to declare the Sonny "
13863 "Bono Copyright Term Extension Act unconstitutional. The two central claims "
13864 "that we made were (1) that extending existing terms violated the "
13865 "Constitution's \"limited Times\" requirement, and (2) that extending terms "
13866 "by another twenty years violated the First Amendment."
13869 #. type: Content of: <book><chapter><sect1><para>
13870 #: freeculture.xml:10868
13872 "The district court dismissed our claims without even hearing an argument. A "
13873 "panel of the Court of Appeals for the D.C. Circuit also dismissed our "
13874 "claims, though after hearing an extensive argument. But that decision at "
13875 "least had a dissent, by one of the most conservative judges on that "
13876 "court. That dissent gave our claims life."
13879 #. type: Content of: <book><chapter><sect1><para>
13880 #: freeculture.xml:10875
13882 "Judge David Sentelle said the CTEA violated the requirement that copyrights "
13883 "be for \"limited Times\" only. His argument was as elegant as it was simple: "
13884 "If Congress can extend existing terms, then there is no \"stopping point\" "
13885 "to Congress's power under the Copyright Clause. The power to extend existing "
13886 "terms means Congress is not required to grant terms that are \"limited.\" "
13887 "Thus, Judge Sentelle argued, the court had to interpret the term \"limited "
13888 "Times\" to give it meaning. And the best interpretation, Judge Sentelle "
13889 "argued, would be to deny Congress the power to extend existing terms."
13892 #. type: Content of: <book><chapter><sect1><para>
13893 #: freeculture.xml:10886
13895 "We asked the Court of Appeals for the D.C. Circuit as a whole to hear the "
13896 "case. Cases are ordinarily heard in panels of three, except for important "
13897 "cases or cases that raise issues specific to the circuit as a whole, where "
13898 "the court will sit \"en banc\" to hear the case."
13902 #. type: Content of: <book><chapter><sect1><para>
13903 #: freeculture.xml:10892
13905 "The Court of Appeals rejected our request to hear the case en banc. This "
13906 "time, Judge Sentelle was joined by the most liberal member of the "
13907 "D.C. Circuit, Judge David Tatel. Both the most conservative and the most "
13908 "liberal judges in the D.C. Circuit believed Congress had overstepped its "
13912 #. type: Content of: <book><chapter><sect1><para>
13913 #: freeculture.xml:10901
13915 "It was here that most expected Eldred v. Ashcroft would die, for the Supreme "
13916 "Court rarely reviews any decision by a court of appeals. (It hears about one "
13917 "hundred cases a year, out of more than five thousand appeals.) And it "
13918 "practically never reviews a decision that upholds a statute when no other "
13919 "court has yet reviewed the statute."
13922 #. type: Content of: <book><chapter><sect1><para>
13923 #: freeculture.xml:10908
13925 "But in February 2002, the Supreme Court surprised the world by granting our "
13926 "petition to review the D.C. Circuit opinion. Argument was set for October of "
13927 "2002. The summer would be spent writing briefs and preparing for argument."
13930 #. type: Content of: <book><chapter><sect1><para>
13931 #: freeculture.xml:10914
13933 "It is over a year later as I write these words. It is still astonishingly "
13934 "hard. If you know anything at all about this story, you know that we lost "
13935 "the appeal. And if you know something more than just the minimum, you "
13936 "probably think there was no way this case could have been won. After our "
13937 "defeat, I received literally thousands of missives by well-wishers and "
13938 "supporters, thanking me for my work on behalf of this noble but doomed "
13939 "cause. And none from this pile was more significant to me than the e-mail "
13940 "from my client, Eric Eldred."
13943 #. type: Content of: <book><chapter><sect1><para>
13944 #: freeculture.xml:10924
13946 "But my client and these friends were wrong. This case could have been "
13947 "won. It should have been won. And no matter how hard I try to retell this "
13948 "story to myself, I can never escape believing that my own mistake lost it."
13951 #. type: Content of: <book><chapter><sect1><indexterm><primary>
13952 #: freeculture.xml:10929 freeculture.xml:10943
13953 msgid "Steward, Geoffrey"
13957 #. type: Content of: <book><chapter><sect1><para>
13958 #: freeculture.xml:10931
13960 "The mistake was made early, though it became obvious only at the very "
13961 "end. Our case had been supported from the very beginning by an extraordinary "
13962 "lawyer, Geoffrey Stewart, and by the law firm he had moved to, Jones, Day, "
13963 "Reavis and Pogue. Jones Day took a great deal of heat from its "
13964 "copyright-protectionist clients for supporting us. They ignored this "
13965 "pressure (something that few law firms today would ever do), and throughout "
13966 "the case, they gave it everything they could."
13969 #. type: Content of: <book><chapter><sect1><indexterm><primary>
13970 #: freeculture.xml:10941 freeculture.xml:11282 freeculture.xml:11297 freeculture.xml:11391 freeculture.xml:11605 freeculture.xml:11636 freeculture.xml:11724
13974 #. type: Content of: <book><chapter><sect1><indexterm><primary>
13975 #: freeculture.xml:10942
13976 msgid "Bromberg, Dan"
13979 #. type: Content of: <book><chapter><sect1><para>
13980 #: freeculture.xml:10945
13982 "There were three key lawyers on the case from Jones Day. Geoff Stewart was "
13983 "the first, but then Dan Bromberg and Don Ayer became quite "
13984 "involved. Bromberg and Ayer in particular had a common view about how this "
13985 "case would be won: We would only win, they repeatedly told me, if we could "
13986 "make the issue seem \"important\" to the Supreme Court. It had to seem as if "
13987 "dramatic harm were being done to free speech and free culture; otherwise, "
13988 "they would never vote against \"the most powerful media companies in the "
13992 #. type: Content of: <book><chapter><sect1><para>
13993 #: freeculture.xml:10955
13995 "I hate this view of the law. Of course I thought the Sonny Bono Act was a "
13996 "dramatic harm to free speech and free culture. Of course I still think it "
13997 "is. But the idea that the Supreme Court decides the law based on how "
13998 "important they believe the issues are is just wrong. It might be \"right\" "
13999 "as in \"true,\" I thought, but it is \"wrong\" as in \"it just shouldn't be "
14000 "that way.\" As I believed that any faithful interpretation of what the "
14001 "framers of our Constitution did would yield the conclusion that the CTEA was "
14002 "unconstitutional, and as I believed that any faithful interpretation of what "
14003 "the First Amendment means would yield the conclusion that the power to "
14004 "extend existing copyright terms is unconstitutional, I was not persuaded "
14005 "that we had to sell our case like soap. Just as a law that bans the "
14006 "swastika is unconstitutional not because the Court likes Nazis but because "
14007 "such a law would violate the Constitution, so too, in my view, would the "
14008 "Court decide whether Congress's law was constitutional based on the "
14009 "Constitution, not based on whether they liked the values that the framers "
14010 "put in the Constitution."
14013 #. type: Content of: <book><chapter><sect1><para>
14014 #: freeculture.xml:10976
14016 "In any case, I thought, the Court must already see the danger and the harm "
14017 "caused by this sort of law. Why else would they grant review? There was no "
14018 "reason to hear the case in the Supreme Court if they weren't convinced that "
14019 "this regulation was harmful. So in my view, we didn't need to persuade them "
14020 "that this law was bad, we needed to show why it was unconstitutional."
14024 #. type: Content of: <book><chapter><sect1><para>
14025 #: freeculture.xml:10984
14027 "There was one way, however, in which I felt politics would matter and in "
14028 "which I thought a response was appropriate. I was convinced that the Court "
14029 "would not hear our arguments if it thought these were just the arguments of "
14030 "a group of lefty loons. This Supreme Court was not about to launch into a "
14031 "new field of judicial review if it seemed that this field of review was "
14032 "simply the preference of a small political minority. Although my focus in "
14033 "the case was not to demonstrate how bad the Sonny Bono Act was but to "
14034 "demonstrate that it was unconstitutional, my hope was to make this argument "
14035 "against a background of briefs that covered the full range of political "
14036 "views. To show that this claim against the CTEA was grounded in law and not "
14037 "politics, then, we tried to gather the widest range of credible "
14038 "critics—credible not because they were rich and famous, but because "
14039 "they, in the aggregate, demonstrated that this law was unconstitutional "
14040 "regardless of one's politics."
14043 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
14044 #: freeculture.xml:11015 freeculture.xml:11038
14045 msgid "Eagle Forum"
14048 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
14049 #: freeculture.xml:11016
14050 msgid "Schlafly, Phyllis"
14053 #. type: Content of: <book><chapter><sect1><para>
14054 #: freeculture.xml:11003
14056 "The first step happened all by itself. Phyllis Schlafly's organization, "
14057 "Eagle Forum, had been an opponent of the CTEA from the very beginning. "
14058 "Mrs. Schlafly viewed the CTEA as a sellout by Congress. In November 1998, "
14059 "she wrote a stinging editorial attacking the Republican Congress for "
14060 "allowing the law to pass. As she wrote, \"Do you sometimes wonder why bills "
14061 "that create a financial windfall to narrow special interests slide easily "
14062 "through the intricate legislative process, while bills that benefit the "
14063 "general public seem to get bogged down?\" The answer, as the editorial "
14064 "documented, was the power of money. Schlafly enumerated Disney's "
14065 "contributions to the key players on the committees. It was money, not "
14066 "justice, that gave Mickey Mouse twenty more years in Disney's control, "
14067 "Schlafly argued. <placeholder type=\"indexterm\" id=\"0\"/> <placeholder "
14068 "type=\"indexterm\" id=\"1\"/>"
14071 #. type: Content of: <book><chapter><sect1><para>
14072 #: freeculture.xml:11019
14074 "In the Court of Appeals, Eagle Forum was eager to file a brief supporting "
14075 "our position. Their brief made the argument that became the core claim in "
14076 "the Supreme Court: If Congress can extend the term of existing copyrights, "
14077 "there is no limit to Congress's power to set terms. That strong "
14078 "conservative argument persuaded a strong conservative judge, Judge Sentelle."
14081 #. type: Content of: <book><chapter><sect1><para>
14082 #: freeculture.xml:11027
14084 "In the Supreme Court, the briefs on our side were about as diverse as it "
14085 "gets. They included an extraordinary historical brief by the Free Software "
14086 "Foundation (home of the GNU project that made GNU/ Linux possible). They "
14087 "included a powerful brief about the costs of uncertainty by Intel. There "
14088 "were two law professors' briefs, one by copyright scholars and one by First "
14089 "Amendment scholars. There was an exhaustive and uncontroverted brief by the "
14090 "world's experts in the history of the Progress Clause. And of course, there "
14091 "was a new brief by Eagle Forum, repeating and strengthening its arguments. "
14092 "<placeholder type=\"indexterm\" id=\"0\"/>"
14095 #. type: Content of: <book><chapter><sect1><para>
14096 #: freeculture.xml:11041
14098 "Those briefs framed a legal argument. Then to support the legal argument, "
14099 "there were a number of powerful briefs by libraries and archives, including "
14100 "the Internet Archive, the American Association of Law Libraries, and the "
14101 "National Writers Union."
14104 #. type: Content of: <book><chapter><sect1><para>
14105 #: freeculture.xml:11047
14107 "But two briefs captured the policy argument best. One made the argument I've "
14108 "already described: A brief by Hal Roach Studios argued that unless the law "
14109 "was struck, a whole generation of American film would disappear. The other "
14110 "made the economic argument absolutely clear."
14113 #. type: Content of: <book><chapter><sect1><indexterm><primary>
14114 #: freeculture.xml:11053
14115 msgid "Akerlof, George"
14118 #. type: Content of: <book><chapter><sect1><indexterm><primary>
14119 #: freeculture.xml:11054
14120 msgid "Arrow, Kenneth"
14123 #. type: Content of: <book><chapter><sect1><indexterm><primary>
14124 #: freeculture.xml:11055
14125 msgid "Buchanan, James"
14128 #. type: Content of: <book><chapter><sect1><indexterm><primary>
14129 #: freeculture.xml:11056
14130 msgid "Coase, Ronald"
14133 #. type: Content of: <book><chapter><sect1><indexterm><primary>
14134 #: freeculture.xml:11057
14135 msgid "Friedman, Milton"
14138 #. type: Content of: <book><chapter><sect1><para>
14139 #: freeculture.xml:11059
14141 "This economists' brief was signed by seventeen economists, including five "
14142 "Nobel Prize winners, including Ronald Coase, James Buchanan, Milton "
14143 "Friedman, Kenneth Arrow, and George Akerlof. The economists, as the list of "
14144 "Nobel winners demonstrates, spanned the political spectrum. Their "
14145 "conclusions were powerful: There was no plausible claim that extending the "
14146 "terms of existing copyrights would do anything to increase incentives to "
14147 "create. Such extensions were nothing more than \"rent-seeking\"—the "
14148 "fancy term economists use to describe special-interest legislation gone "
14152 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
14153 #: freeculture.xml:11082 freeculture.xml:11095 freeculture.xml:11288 freeculture.xml:11641
14154 msgid "Fried, Charles"
14157 #. type: Content of: <book><chapter><sect1><para>
14158 #: freeculture.xml:11070
14160 "The same effort at balance was reflected in the legal team we gathered to "
14161 "write our briefs in the case. The Jones Day lawyers had been with us from "
14162 "the start. But when the case got to the Supreme Court, we added three "
14163 "lawyers to help us frame this argument to this Court: Alan Morrison, a "
14164 "lawyer from Public Citizen, a Washington group that had made constitutional "
14165 "history with a series of seminal victories in the Supreme Court defending "
14166 "individual rights; my colleague and dean, Kathleen Sullivan, who had argued "
14167 "many cases in the Court, and who had advised us early on about a First "
14168 "Amendment strategy; and finally, former solicitor general Charles Fried. "
14169 "<placeholder type=\"indexterm\" id=\"0\"/>"
14172 #. type: Content of: <book><chapter><sect1><para>
14173 #: freeculture.xml:11085
14175 "Fried was a special victory for our side. Every other former solicitor "
14176 "general was hired by the other side to defend Congress's power to give media "
14177 "companies the special favor of extended copyright terms. Fried was the only "
14178 "one who turned down that lucrative assignment to stand up for something he "
14179 "believed in. He had been Ronald Reagan's chief lawyer in the Supreme "
14180 "Court. He had helped craft the line of cases that limited Congress's power "
14181 "in the context of the Commerce Clause. And while he had argued many "
14182 "positions in the Supreme Court that I personally disagreed with, his joining "
14183 "the cause was a vote of confidence in our argument. <placeholder "
14184 "type=\"indexterm\" id=\"0\"/>"
14187 #. type: Content of: <book><chapter><sect1><para>
14188 #: freeculture.xml:11098
14190 "The government, in defending the statute, had its collection of friends, as "
14191 "well. Significantly, however, none of these \"friends\" included historians "
14192 "or economists. The briefs on the other side of the case were written "
14193 "exclusively by major media companies, congressmen, and copyright holders."
14196 #. type: Content of: <book><chapter><sect1><para>
14197 #: freeculture.xml:11105
14199 "The media companies were not surprising. They had the most to gain from the "
14200 "law. The congressmen were not surprising either—they were defending "
14201 "their power and, indirectly, the gravy train of contributions such power "
14202 "induced. And of course it was not surprising that the copyright holders "
14203 "would defend the idea that they should continue to have the right to control "
14204 "who did what with content they wanted to control."
14208 #. type: Content of: <book><chapter><sect1><para><footnote><para>
14209 #: freeculture.xml:11121
14211 "Brief of Amici Dr. Seuss Enterprise et al., Eldred v. Ashcroft, 537 U.S. "
14212 "(2003) (No. 01-618), 19."
14216 #. type: Content of: <book><chapter><sect1><para><footnote><para>
14217 #: freeculture.xml:11129
14219 "Dinitia Smith, \"Immortal Words, Immortal Royalties? Even Mickey Mouse Joins "
14220 "the Fray,\" New York Times, 28 March 1998, B7."
14223 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
14224 #: freeculture.xml:11136
14225 msgid "Gershwin, George"
14228 #. type: Content of: <book><chapter><sect1><para>
14229 #: freeculture.xml:11114
14231 "Dr. Seuss's representatives, for example, argued that it was better for the "
14232 "Dr. Seuss estate to control what happened to Dr. Seuss's work— better "
14233 "than allowing it to fall into the public domain—because if this "
14234 "creativity were in the public domain, then people could use it to \"glorify "
14235 "drugs or to create pornography.\"<placeholder type=\"footnote\" id=\"0\"/> "
14236 "That was also the motive of the Gershwin estate, which defended its "
14237 "\"protection\" of the work of George Gershwin. They refuse, for example, to "
14238 "license Porgy and Bess to anyone who refuses to use African Americans in the "
14239 "cast.<placeholder type=\"footnote\" id=\"1\"/> That's their view of how this "
14240 "part of American culture should be controlled, and they wanted this law to "
14241 "help them effect that control. <placeholder type=\"indexterm\" id=\"2\"/>"
14244 #. type: Content of: <book><chapter><sect1><para>
14245 #: freeculture.xml:11139
14247 "This argument made clear a theme that is rarely noticed in this debate. "
14248 "When Congress decides to extend the term of existing copyrights, Congress is "
14249 "making a choice about which speakers it will favor. Famous and beloved "
14250 "copyright owners, such as the Gershwin estate and Dr. Seuss, come to "
14251 "Congress and say, \"Give us twenty years to control the speech about these "
14252 "icons of American culture. We'll do better with them than anyone else.\" "
14253 "Congress of course likes to reward the popular and famous by giving them "
14254 "what they want. But when Congress gives people an exclusive right to speak "
14255 "in a certain way, that's just what the First Amendment is traditionally "
14259 #. type: Content of: <book><chapter><sect1><para>
14260 #: freeculture.xml:11151
14262 "We argued as much in a final brief. Not only would upholding the CTEA mean "
14263 "that there was no limit to the power of Congress to extend "
14264 "copyrights—extensions that would further concentrate the market; it "
14265 "would also mean that there was no limit to Congress's power to play "
14266 "favorites, through copyright, with who has the right to speak. Between "
14267 "February and October, there was little I did beyond preparing for this "
14268 "case. Early on, as I said, I set the strategy."
14271 #. type: Content of: <book><chapter><sect1><para>
14272 #: freeculture.xml:11160
14274 "The Supreme Court was divided into two important camps. One camp we called "
14275 "\"the Conservatives.\" The other we called \"the Rest.\" The Conservatives "
14276 "included Chief Justice Rehnquist, Justice O'Connor, Justice Scalia, Justice "
14277 "Kennedy, and Justice Thomas. These five had been the most consistent in "
14278 "limiting Congress's power. They were the five who had supported the "
14279 "Lopez/Morrison line of cases that said that an enumerated power had to be "
14280 "interpreted to assure that Congress's powers had limits."
14283 #. type: Content of: <book><chapter><sect1><indexterm><primary>
14284 #: freeculture.xml:11169 freeculture.xml:11193 freeculture.xml:11534 freeculture.xml:11546
14285 msgid "Breyer, Stephen"
14289 #. type: Content of: <book><chapter><sect1><para>
14290 #: freeculture.xml:11171
14292 "The Rest were the four Justices who had strongly opposed limits on "
14293 "Congress's power. These four—Justice Stevens, Justice Souter, Justice "
14294 "Ginsburg, and Justice Breyer—had repeatedly argued that the "
14295 "Constitution gives Congress broad discretion to decide how best to implement "
14296 "its powers. In case after case, these justices had argued that the Court's "
14297 "role should be one of deference. Though the votes of these four justices "
14298 "were the votes that I personally had most consistently agreed with, they "
14299 "were also the votes that we were least likely to get."
14302 #. type: Content of: <book><chapter><sect1><para>
14303 #: freeculture.xml:11183
14305 "In particular, the least likely was Justice Ginsburg's. In addition to her "
14306 "general view about deference to Congress (except where issues of gender are "
14307 "involved), she had been particularly deferential in the context of "
14308 "intellectual property protections. She and her daughter (an excellent and "
14309 "well-known intellectual property scholar) were cut from the same "
14310 "intellectual property cloth. We expected she would agree with the writings "
14311 "of her daughter: that Congress had the power in this context to do as it "
14312 "wished, even if what Congress wished made little sense."
14315 #. type: Content of: <book><chapter><sect1><para>
14316 #: freeculture.xml:11195
14318 "Close behind Justice Ginsburg were two justices whom we also viewed as "
14319 "unlikely allies, though possible surprises. Justice Souter strongly favored "
14320 "deference to Congress, as did Justice Breyer. But both were also very "
14321 "sensitive to free speech concerns. And as we strongly believed, there was a "
14322 "very important free speech argument against these retrospective extensions."
14325 #. type: Content of: <book><chapter><sect1><para>
14326 #: freeculture.xml:11203
14328 "The only vote we could be confident about was that of Justice "
14329 "Stevens. History will record Justice Stevens as one of the greatest judges "
14330 "on this Court. His votes are consistently eclectic, which just means that no "
14331 "simple ideology explains where he will stand. But he had consistently argued "
14332 "for limits in the context of intellectual property generally. We were fairly "
14333 "confident he would recognize limits here."
14336 #. type: Content of: <book><chapter><sect1><para>
14337 #: freeculture.xml:11211
14339 "This analysis of \"the Rest\" showed most clearly where our focus had to be: "
14340 "on the Conservatives. To win this case, we had to crack open these five and "
14341 "get at least a majority to go our way. Thus, the single overriding argument "
14342 "that animated our claim rested on the Conservatives' most important "
14343 "jurisprudential innovation—the argument that Judge Sentelle had relied "
14344 "upon in the Court of Appeals, that Congress's power must be interpreted so "
14345 "that its enumerated powers have limits."
14349 #. type: Content of: <book><chapter><sect1><para>
14350 #: freeculture.xml:11221
14352 "This then was the core of our strategy—a strategy for which I am "
14353 "responsible. We would get the Court to see that just as with the Lopez case, "
14354 "under the government's argument here, Congress would always have unlimited "
14355 "power to extend existing terms. If anything was plain about Congress's power "
14356 "under the Progress Clause, it was that this power was supposed to be "
14357 "\"limited.\" Our aim would be to get the Court to reconcile Eldred with "
14358 "Lopez: If Congress's power to regulate commerce was limited, then so, too, "
14359 "must Congress's power to regulate copyright be limited."
14362 #. type: Content of: <book><chapter><sect1><para>
14363 #: freeculture.xml:11234
14365 "The argument on the government's side came down to this: Congress has done "
14366 "it before. It should be allowed to do it again. The government claimed that "
14367 "from the very beginning, Congress has been extending the term of existing "
14368 "copyrights. So, the government argued, the Court should not now say that "
14369 "practice is unconstitutional."
14372 #. type: Content of: <book><chapter><sect1><para>
14373 #: freeculture.xml:11243
14375 "There was some truth to the government's claim, but not much. We certainly "
14376 "agreed that Congress had extended existing terms in and in 1909. And of "
14377 "course, in 1962, Congress began extending existing terms "
14378 "regularly—eleven times in forty years."
14382 #. type: Content of: <book><chapter><sect1><para>
14383 #: freeculture.xml:11250
14385 "But this \"consistency\" should be kept in perspective. Congress extended "
14386 "existing terms once in the first hundred years of the Republic. It then "
14387 "extended existing terms once again in the next fifty. Those rare extensions "
14388 "are in contrast to the now regular practice of extending existing "
14389 "terms. Whatever restraint Congress had had in the past, that restraint was "
14390 "now gone. Congress was now in a cycle of extensions; there was no reason to "
14391 "expect that cycle would end. This Court had not hesitated to intervene where "
14392 "Congress was in a similar cycle of extension. There was no reason it "
14393 "couldn't intervene here. Oral argument was scheduled for the first week in "
14394 "October. I arrived in D.C. two weeks before the argument. During those two "
14395 "weeks, I was repeatedly \"mooted\" by lawyers who had volunteered to help in "
14396 "the case. Such \"moots\" are basically practice rounds, where wannabe "
14397 "justices fire questions at wannabe winners."
14400 #. type: Content of: <book><chapter><sect1><para>
14401 #: freeculture.xml:11273
14403 "I was convinced that to win, I had to keep the Court focused on a single "
14404 "point: that if this extension is permitted, then there is no limit to the "
14405 "power to set terms. Going with the government would mean that terms would be "
14406 "effectively unlimited; going with us would give Congress a clear line to "
14407 "follow: Don't extend existing terms. The moots were an effective practice; I "
14408 "found ways to take every question back to this central idea."
14411 #. type: Content of: <book><chapter><sect1><para>
14412 #: freeculture.xml:11284
14414 "One moot was before the lawyers at Jones Day. Don Ayer was the skeptic. He "
14415 "had served in the Reagan Justice Department with Solicitor General Charles "
14416 "Fried. He had argued many cases before the Supreme Court. And in his review "
14417 "of the moot, he let his concern speak: <placeholder type=\"indexterm\" "
14421 #. type: Content of: <book><chapter><sect1><para>
14422 #: freeculture.xml:11291
14424 "\"I'm just afraid that unless they really see the harm, they won't be "
14425 "willing to upset this practice that the government says has been a "
14426 "consistent practice for two hundred years. You have to make them see the "
14427 "harm—passionately get them to see the harm. For if they don't see "
14428 "that, then we haven't any chance of winning.\""
14432 #. type: Content of: <book><chapter><sect1><para>
14433 #: freeculture.xml:11299
14435 "He may have argued many cases before this Court, I thought, but he didn't "
14436 "understand its soul. As a clerk, I had seen the Justices do the right "
14437 "thing—not because of politics but because it was right. As a law "
14438 "professor, I had spent my life teaching my students that this Court does the "
14439 "right thing—not because of politics but because it is right. As I "
14440 "listened to Ayer's plea for passion in pressing politics, I understood his "
14441 "point, and I rejected it. Our argument was right. That was enough. Let the "
14442 "politicians learn to see that it was also good. The night before the "
14443 "argument, a line of people began to form in front of the Supreme Court. The "
14444 "case had become a focus of the press and of the movement to free "
14445 "culture. Hundreds stood in line for the chance to see the "
14446 "proceedings. Scores spent the night on the Supreme Court steps so that they "
14447 "would be assured a seat."
14450 #. type: Content of: <book><chapter><sect1><para>
14451 #: freeculture.xml:11316
14453 "Not everyone has to wait in line. People who know the Justices can ask for "
14454 "seats they control. (I asked Justice Scalia's chambers for seats for my "
14455 "parents, for example.) Members of the Supreme Court bar can get a seat in a "
14456 "special section reserved for them. And senators and congressmen have a "
14457 "special place where they get to sit, too. And finally, of course, the press "
14458 "has a gallery, as do clerks working for the Justices on the Court. As we "
14459 "entered that morning, there was no place that was not taken. This was an "
14460 "argument about intellectual property law, yet the halls were filled. As I "
14461 "walked in to take my seat at the front of the Court, I saw my parents "
14462 "sitting on the left. As I sat down at the table, I saw Jack Valenti sitting "
14463 "in the special section ordinarily reserved for family of the Justices."
14466 #. type: Content of: <book><chapter><sect1><para>
14467 #: freeculture.xml:11331
14469 "When the Chief Justice called me to begin my argument, I began where I "
14470 "intended to stay: on the question of the limits on Congress's power. This "
14471 "was a case about enumerated powers, I said, and whether those enumerated "
14472 "powers had any limit."
14475 #. type: Content of: <book><chapter><sect1><para>
14476 #: freeculture.xml:11337
14478 "Justice O'Connor stopped me within one minute of my opening. The history "
14479 "was bothering her."
14482 #. type: Content of: <book><chapter><sect1><blockquote><para>
14483 #: freeculture.xml:11342
14485 "justice o'connor: Congress has extended the term so often through the years, "
14486 "and if you are right, don't we run the risk of upsetting previous extensions "
14487 "of time? I mean, this seems to be a practice that began with the very first "
14491 #. type: Content of: <book><chapter><sect1><para>
14492 #: freeculture.xml:11349
14494 "She was quite willing to concede \"that this flies directly in the face of "
14495 "what the framers had in mind.\" But my response again and again was to "
14496 "emphasize limits on Congress's power."
14500 #. type: Content of: <book><chapter><sect1><blockquote><para>
14501 #: freeculture.xml:11355
14503 "mr. lessig: Well, if it flies in the face of what the framers had in mind, "
14504 "then the question is, is there a way of interpreting their words that gives "
14505 "effect to what they had in mind, and the answer is yes."
14508 #. type: Content of: <book><chapter><sect1><para>
14509 #: freeculture.xml:11363
14511 "There were two points in this argument when I should have seen where the "
14512 "Court was going. The first was a question by Justice Kennedy, who observed,"
14515 #. type: Content of: <book><chapter><sect1><blockquote><para>
14516 #: freeculture.xml:11369
14518 "justice kennedy: Well, I suppose implicit in the argument that the '76 act, "
14519 "too, should have been declared void, and that we might leave it alone "
14520 "because of the disruption, is that for all these years the act has impeded "
14521 "progress in science and the useful arts. I just don't see any empirical "
14522 "evidence for that."
14525 #. type: Content of: <book><chapter><sect1><para>
14526 #: freeculture.xml:11377
14528 "Here follows my clear mistake. Like a professor correcting a student, I "
14532 #. type: Content of: <book><chapter><sect1><blockquote><para>
14533 #: freeculture.xml:11383
14535 "mr. lessig: Justice, we are not making an empirical claim at all. Nothing "
14536 "in our Copyright Clause claim hangs upon the empirical assertion about "
14537 "impeding progress. Our only argument is this is a structural limit necessary "
14538 "to assure that what would be an effectively perpetual term not be permitted "
14539 "under the copyright laws."
14542 #. type: Content of: <book><chapter><sect1><para>
14543 #: freeculture.xml:11393
14545 "That was a correct answer, but it wasn't the right answer. The right answer "
14546 "was instead that there was an obvious and profound harm. Any number of "
14547 "briefs had been written about it. He wanted to hear it. And here was the "
14548 "place Don Ayer's advice should have mattered. This was a softball; my answer "
14549 "was a swing and a miss."
14552 #. type: Content of: <book><chapter><sect1><para>
14553 #: freeculture.xml:11400
14555 "The second came from the Chief, for whom the whole case had been "
14556 "crafted. For the Chief Justice had crafted the Lopez ruling, and we hoped "
14557 "that he would see this case as its second cousin."
14561 #. type: Content of: <book><chapter><sect1><para>
14562 #: freeculture.xml:11405
14564 "It was clear a second into his question that he wasn't at all sympathetic. "
14565 "To him, we were a bunch of anarchists. As he asked:"
14568 #. type: Content of: <book><chapter><sect1><blockquote><para>
14569 #: freeculture.xml:11413
14571 "chief justice: Well, but you want more than that. You want the right to copy "
14572 "verbatim other people's books, don't you?"
14575 #. type: Content of: <book><chapter><sect1><blockquote><para>
14576 #: freeculture.xml:11417
14578 "mr. lessig: We want the right to copy verbatim works that should be in the "
14579 "public domain and would be in the public domain but for a statute that "
14580 "cannot be justified under ordinary First Amendment analysis or under a "
14581 "proper reading of the limits built into the Copyright Clause."
14584 #. type: Content of: <book><chapter><sect1><para>
14585 #: freeculture.xml:11426
14587 "Things went better for us when the government gave its argument; for now the "
14588 "Court picked up on the core of our claim. As Justice Scalia asked Solicitor "
14592 #. type: Content of: <book><chapter><sect1><blockquote><para>
14593 #: freeculture.xml:11432
14595 "justice scalia: You say that the functional equivalent of an unlimited time "
14596 "would be a violation [of the Constitution], but that's precisely the "
14597 "argument that's being made by petitioners here, that a limited time which is "
14598 "extendable is the functional equivalent of an unlimited time."
14601 #. type: Content of: <book><chapter><sect1><para>
14602 #: freeculture.xml:11440
14604 "When Olson was finished, it was my turn to give a closing rebuttal. Olson's "
14605 "flailing had revived my anger. But my anger still was directed to the "
14606 "academic, not the practical. The government was arguing as if this were the "
14607 "first case ever to consider limits on Congress's Copyright and Patent Clause "
14608 "power. Ever the professor and not the advocate, I closed by pointing out the "
14609 "long history of the Court imposing limits on Congress's power in the name of "
14610 "the Copyright and Patent Clause— indeed, the very first case striking "
14611 "a law of Congress as exceeding a specific enumerated power was based upon "
14612 "the Copyright and Patent Clause. All true. But it wasn't going to move the "
14613 "Court to my side."
14617 #. type: Content of: <book><chapter><sect1><para>
14618 #: freeculture.xml:11453
14620 "As I left the court that day, I knew there were a hundred points I wished I "
14621 "could remake. There were a hundred questions I wished I had answered "
14622 "differently. But one way of thinking about this case left me optimistic."
14625 #. type: Content of: <book><chapter><sect1><para>
14626 #: freeculture.xml:11461
14628 "The government had been asked over and over again, what is the limit? Over "
14629 "and over again, it had answered there is no limit. This was precisely the "
14630 "answer I wanted the Court to hear. For I could not imagine how the Court "
14631 "could understand that the government believed Congress's power was unlimited "
14632 "under the terms of the Copyright Clause, and sustain the government's "
14633 "argument. The solicitor general had made my argument for me. No matter how "
14634 "often I tried, I could not understand how the Court could find that "
14635 "Congress's power under the Commerce Clause was limited, but under the "
14636 "Copyright Clause, unlimited. In those rare moments when I let myself believe "
14637 "that we may have prevailed, it was because I felt this Court—in "
14638 "particular, the Conservatives—would feel itself constrained by the "
14639 "rule of law that it had established elsewhere."
14642 #. type: Content of: <book><chapter><sect1><para>
14643 #: freeculture.xml:11476
14645 "The morning of January 15, 2003, I was five minutes late to the office and "
14646 "missed the 7:00 A.M. call from the Supreme Court clerk. Listening to the "
14647 "message, I could tell in an instant that she had bad news to report.The "
14648 "Supreme Court had affirmed the decision of the Court of Appeals. Seven "
14649 "justices had voted in the majority. There were two dissents."
14652 #. type: Content of: <book><chapter><sect1><para>
14653 #: freeculture.xml:11483
14655 "A few seconds later, the opinions arrived by e-mail. I took the phone off "
14656 "the hook, posted an announcement to our blog, and sat down to see where I "
14657 "had been wrong in my reasoning."
14660 #. type: Content of: <book><chapter><sect1><para>
14661 #: freeculture.xml:11488
14663 "My reasoning. Here was a case that pitted all the money in the world against "
14664 "reasoning. And here was the last naïve law professor, scouring the pages, "
14665 "looking for reasoning."
14668 #. type: Content of: <book><chapter><sect1><para>
14669 #: freeculture.xml:11493
14671 "I first scoured the opinion, looking for how the Court would distinguish the "
14672 "principle in this case from the principle in Lopez. The argument was nowhere "
14673 "to be found. The case was not even cited. The argument that was the core "
14674 "argument of our case did not even appear in the Court's opinion."
14678 #. type: Content of: <book><chapter><sect1><para>
14679 #: freeculture.xml:11502
14681 "Justice Ginsburg simply ignored the enumerated powers argument. Consistent "
14682 "with her view that Congress's power was not limited generally, she had found "
14683 "Congress's power not limited here."
14686 #. type: Content of: <book><chapter><sect1><para>
14687 #: freeculture.xml:11507
14689 "Her opinion was perfectly reasonable—for her, and for Justice "
14690 "Souter. Neither believes in Lopez. It would be too much to expect them to "
14691 "write an opinion that recognized, much less explained, the doctrine they had "
14692 "worked so hard to defeat."
14695 #. type: Content of: <book><chapter><sect1><para>
14696 #: freeculture.xml:11513
14698 "But as I realized what had happened, I couldn't quite believe what I was "
14699 "reading. I had said there was no way this Court could reconcile limited "
14700 "powers with the Commerce Clause and unlimited powers with the Progress "
14701 "Clause. It had never even occurred to me that they could reconcile the two "
14702 "simply by not addressing the argument. There was no inconsistency because "
14703 "they would not talk about the two together. There was therefore no "
14704 "principle that followed from the Lopez case: In that context, Congress's "
14705 "power would be limited, but in this context it would not."
14708 #. type: Content of: <book><chapter><sect1><para>
14709 #: freeculture.xml:11524
14711 "Yet by what right did they get to choose which of the framers' values they "
14712 "would respect? By what right did they—the silent five—get to "
14713 "select the part of the Constitution they would enforce based on the values "
14714 "they thought important? We were right back to the argument that I said I "
14715 "hated at the start: I had failed to convince them that the issue here was "
14716 "important, and I had failed to recognize that however much I might hate a "
14717 "system in which the Court gets to pick the constitutional values that it "
14718 "will respect, that is the system we have."
14721 #. type: Content of: <book><chapter><sect1><para>
14722 #: freeculture.xml:11536
14724 "Justices Breyer and Stevens wrote very strong dissents. Stevens's opinion "
14725 "was crafted internal to the law: He argued that the tradition of "
14726 "intellectual property law should not support this unjustified extension of "
14727 "terms. He based his argument on a parallel analysis that had governed in the "
14728 "context of patents (so had we). But the rest of the Court discounted the "
14729 "parallel—without explaining how the very same words in the Progress "
14730 "Clause could come to mean totally different things depending upon whether "
14731 "the words were about patents or copyrights. The Court let Justice Stevens's "
14732 "charge go unanswered."
14736 #. type: Content of: <book><chapter><sect1><para>
14737 #: freeculture.xml:11549
14739 "Justice Breyer's opinion, perhaps the best opinion he has ever written, was "
14740 "external to the Constitution. He argued that the term of copyrights has "
14741 "become so long as to be effectively unlimited. We had said that under the "
14742 "current term, a copyright gave an author 99.8 percent of the value of a "
14743 "perpetual term. Breyer said we were wrong, that the actual number was "
14744 "99.9997 percent of a perpetual term. Either way, the point was clear: If the "
14745 "Constitution said a term had to be \"limited,\" and the existing term was so "
14746 "long as to be effectively unlimited, then it was unconstitutional."
14749 #. type: Content of: <book><chapter><sect1><para>
14750 #: freeculture.xml:11560
14752 "These two justices understood all the arguments we had made. But because "
14753 "neither believed in the Lopez case, neither was willing to push it as a "
14754 "reason to reject this extension. The case was decided without anyone having "
14755 "addressed the argument that we had carried from Judge Sentelle. It was "
14756 "Hamlet without the Prince."
14759 #. type: Content of: <book><chapter><sect1><para>
14760 #: freeculture.xml:11567
14762 "Defeat brings depression. They say it is a sign of health when depression "
14763 "gives way to anger. My anger came quickly, but it didn't cure the "
14764 "depression. This anger was of two sorts."
14767 #. type: Content of: <book><chapter><sect1><para>
14768 #: freeculture.xml:11572
14770 "It was first anger with the five \"Conservatives.\" It would have been one "
14771 "thing for them to have explained why the principle of Lopez didn't apply in "
14772 "this case. That wouldn't have been a very convincing argument, I don't "
14773 "believe, having read it made by others, and having tried to make it "
14774 "myself. But it at least would have been an act of integrity. These justices "
14775 "in particular have repeatedly said that the proper mode of interpreting the "
14776 "Constitution is \"originalism\"—to first understand the framers' text, "
14777 "interpreted in their context, in light of the structure of the "
14778 "Constitution. That method had produced Lopez and many other \"originalist\" "
14779 "rulings. Where was their \"originalism\" now?"
14783 #. type: Content of: <book><chapter><sect1><para>
14784 #: freeculture.xml:11585
14786 "Here, they had joined an opinion that never once tried to explain what the "
14787 "framers had meant by crafting the Progress Clause as they did; they joined "
14788 "an opinion that never once tried to explain how the structure of that clause "
14789 "would affect the interpretation of Congress's power. And they joined an "
14790 "opinion that didn't even try to explain why this grant of power could be "
14791 "unlimited, whereas the Commerce Clause would be limited. In short, they had "
14792 "joined an opinion that did not apply to, and was inconsistent with, their "
14793 "own method for interpreting the Constitution. This opinion may well have "
14794 "yielded a result that they liked. It did not produce a reason that was "
14795 "consistent with their own principles."
14798 #. type: Content of: <book><chapter><sect1><para>
14799 #: freeculture.xml:11600
14801 "My anger with the Conservatives quickly yielded to anger with myself. For I "
14802 "had let a view of the law that I liked interfere with a view of the law as "
14806 #. type: Content of: <book><chapter><sect1><para>
14807 #: freeculture.xml:11607
14809 "Most lawyers, and most law professors, have little patience for idealism "
14810 "about courts in general and this Supreme Court in particular. Most have a "
14811 "much more pragmatic view. When Don Ayer said that this case would be won "
14812 "based on whether I could convince the Justices that the framers' values were "
14813 "important, I fought the idea, because I didn't want to believe that that is "
14814 "how this Court decides. I insisted on arguing this case as if it were a "
14815 "simple application of a set of principles. I had an argument that followed "
14816 "in logic. I didn't need to waste my time showing it should also follow in "
14821 #. type: Content of: <book><chapter><sect1><para>
14822 #: freeculture.xml:11618
14824 "As I read back over the transcript from that argument in October, I can see "
14825 "a hundred places where the answers could have taken the conversation in "
14826 "different directions, where the truth about the harm that this unchecked "
14827 "power will cause could have been made clear to this Court. Justice Kennedy "
14828 "in good faith wanted to be shown. I, idiotically, corrected his "
14829 "question. Justice Souter in good faith wanted to be shown the First "
14830 "Amendment harms. I, like a math teacher, reframed the question to make the "
14831 "logical point. I had shown them how they could strike this law of Congress "
14832 "if they wanted to. There were a hundred places where I could have helped "
14833 "them want to, yet my stubbornness, my refusal to give in, stopped me. I have "
14834 "stood before hundreds of audiences trying to persuade; I have used passion "
14835 "in that effort to persuade; but I refused to stand before this audience and "
14836 "try to persuade with the passion I had used elsewhere. It was not the basis "
14837 "on which a court should decide the issue."
14840 #. type: Content of: <book><chapter><sect1><para>
14841 #: freeculture.xml:11638
14843 "Would it have been different if I had argued it differently? Would it have "
14844 "been different if Don Ayer had argued it? Or Charles Fried? Or Kathleen "
14845 "Sullivan? <placeholder type=\"indexterm\" id=\"0\"/>"
14848 #. type: Content of: <book><chapter><sect1><para>
14849 #: freeculture.xml:11644
14851 "My friends huddled around me to insist it would not. The Court was not "
14852 "ready, my friends insisted. This was a loss that was destined. It would take "
14853 "a great deal more to show our society why our framers were right. And when "
14854 "we do that, we will be able to show that Court."
14857 #. type: Content of: <book><chapter><sect1><para>
14858 #: freeculture.xml:11650
14860 "Maybe, but I doubt it. These Justices have no financial interest in doing "
14861 "anything except the right thing. They are not lobbied. They have little "
14862 "reason to resist doing right. I can't help but think that if I had stepped "
14863 "down from this pretty picture of dispassionate justice, I could have "
14867 #. type: Content of: <book><chapter><sect1><para>
14868 #: freeculture.xml:11657
14870 "And even if I couldn't, then that doesn't excuse what happened in "
14871 "January. For at the start of this case, one of America's leading "
14872 "intellectual property professors stated publicly that my bringing this case "
14873 "was a mistake. \"The Court is not ready,\" Peter Jaszi said; this issue "
14874 "should not be raised until it is. <placeholder type=\"indexterm\" "
14879 #. type: Content of: <book><chapter><sect1><para>
14880 #: freeculture.xml:11665
14882 "After the argument and after the decision, Peter said to me, and publicly, "
14883 "that he was wrong. But if indeed that Court could not have been persuaded, "
14884 "then that is all the evidence that's needed to know that here again Peter "
14885 "was right. Either I was not ready to argue this case in a way that would do "
14886 "some good or they were not ready to hear this case in a way that would do "
14887 "some good. Either way, the decision to bring this case—a decision I "
14888 "had made four years before—was wrong. While the reaction to the Sonny "
14889 "Bono Act itself was almost unanimously negative, the reaction to the Court's "
14890 "decision was mixed. No one, at least in the press, tried to say that "
14891 "extending the term of copyright was a good idea. We had won that battle over "
14892 "ideas. Where the decision was praised, it was praised by papers that had "
14893 "been skeptical of the Court's activism in other cases. Deference was a good "
14894 "thing, even if it left standing a silly law. But where the decision was "
14895 "attacked, it was attacked because it left standing a silly and harmful "
14896 "law. The New York Times wrote in its editorial,"
14899 #. type: Content of: <book><chapter><sect1><blockquote><para>
14900 #: freeculture.xml:11686
14902 "In effect, the Supreme Court's decision makes it likely that we are seeing "
14903 "the beginning of the end of public domain and the birth of copyright "
14904 "perpetuity. The public domain has been a grand experiment, one that should "
14905 "not be allowed to die. The ability to draw freely on the entire creative "
14906 "output of humanity is one of the reasons we live in a time of such fruitful "
14907 "creative ferment."
14910 #. type: Content of: <book><chapter><sect1><para><indexterm><primary>
14911 #: freeculture.xml:11700
14912 msgid "Bolling, Ruben"
14915 #. type: Content of: <book><chapter><sect1><para>
14916 #: freeculture.xml:11695
14918 "The best responses were in the cartoons. There was a gaggle of hilarious "
14919 "images—of Mickey in jail and the like. The best, from my view of the "
14920 "case, was Ruben Bolling's, reproduced on the next page. The \"powerful and "
14921 "wealthy\" line is a bit unfair. But the punch in the face felt exactly like "
14922 "that. <placeholder type=\"indexterm\" id=\"0\"/>"
14925 #. type: Content of: <book><chapter><sect1><para>
14926 #: freeculture.xml:11703
14928 "The image that will always stick in my head is that evoked by the quote from "
14929 "The New York Times. That \"grand experiment\" we call the \"public domain\" "
14930 "is over? When I can make light of it, I think, \"Honey, I shrunk the "
14931 "Constitution.\" But I can rarely make light of it. We had in our "
14932 "Constitution a commitment to free culture. In the case that I fathered, the "
14933 "Supreme Court effectively renounced that commitment. A better lawyer would "
14934 "have made them see differently."
14937 #. type: Content of: <book><chapter><sect1><title>
14938 #: freeculture.xml:11714
14939 msgid "CHAPTER FOURTEEN: Eldred II"
14942 #. type: Content of: <book><chapter><sect1><para>
14943 #: freeculture.xml:11716
14945 "The day Eldred was decided, fate would have it that I was to travel to "
14946 "Washington, D.C. (The day the rehearing petition in Eldred was "
14947 "denied—meaning the case was really finally over—fate would have "
14948 "it that I was giving a speech to technologists at Disney World.) This was a "
14949 "particularly long flight to my least favorite city. The drive into the city "
14950 "from Dulles was delayed because of traffic, so I opened up my computer and "
14951 "wrote an op-ed piece."
14954 #. type: Content of: <book><chapter><sect1><para>
14955 #: freeculture.xml:11726
14957 "It was an act of contrition. During the whole of the flight from San "
14958 "Francisco to Washington, I had heard over and over again in my head the same "
14959 "advice from Don Ayer: You need to make them see why it is important. And "
14960 "alternating with that command was the question of Justice Kennedy: \"For all "
14961 "these years the act has impeded progress in science and the useful arts. I "
14962 "just don't see any empirical evidence for that.\" And so, having failed in "
14963 "the argument of constitutional principle, finally, I turned to an argument "
14968 #. type: Content of: <book><chapter><sect1><para>
14969 #: freeculture.xml:11736
14971 "The New York Times published the piece. In it, I proposed a simple fix: "
14972 "Fifty years after a work has been published, the copyright owner would be "
14973 "required to register the work and pay a small fee. If he paid the fee, he "
14974 "got the benefit of the full term of copyright. If he did not, the work "
14975 "passed into the public domain."
14978 #. type: Content of: <book><chapter><sect1><para>
14979 #: freeculture.xml:11744
14981 "We called this the Eldred Act, but that was just to give it a name. Eric "
14982 "Eldred was kind enough to let his name be used once again, but as he said "
14983 "early on, it won't get passed unless it has another name."
14986 #. type: Content of: <book><chapter><sect1><para>
14987 #: freeculture.xml:11749
14989 "Or another two names. For depending upon your perspective, this is either "
14990 "the \"Public Domain Enhancement Act\" or the \"Copyright Term Deregulation "
14991 "Act.\" Either way, the essence of the idea is clear and obvious: Remove "
14992 "copyright where it is doing nothing except blocking access and the spread of "
14993 "knowledge. Leave it for as long as Congress allows for those works where its "
14994 "worth is at least $1. But for everything else, let the content go."
14997 #. type: Content of: <book><chapter><sect1><indexterm><primary>
14998 #: freeculture.xml:11757 freeculture.xml:11955
14999 msgid "Forbes, Steve"
15002 #. type: Content of: <book><chapter><sect1><para>
15003 #: freeculture.xml:11759
15005 "The reaction to this idea was amazingly strong. Steve Forbes endorsed it in "
15006 "an editorial. I received an avalanche of e-mail and letters expressing "
15007 "support. When you focus the issue on lost creativity, people can see the "
15008 "copyright system makes no sense. As a good Republican might say, here "
15009 "government regulation is simply getting in the way of innovation and "
15010 "creativity. And as a good Democrat might say, here the government is "
15011 "blocking access and the spread of knowledge for no good reason. Indeed, "
15012 "there is no real difference between Democrats and Republicans on this "
15013 "issue. Anyone can recognize the stupid harm of the present system."
15016 #. type: Content of: <book><chapter><sect1><para>
15017 #: freeculture.xml:11771
15019 "Indeed, many recognized the obvious benefit of the registration "
15020 "requirement. For one of the hardest things about the current system for "
15021 "people who want to license content is that there is no obvious place to look "
15022 "for the current copyright owners. Since registration is not required, since "
15023 "marking content is not required, since no formality at all is required, it "
15024 "is often impossibly hard to locate copyright owners to ask permission to use "
15025 "or license their work. This system would lower these costs, by establishing "
15026 "at least one registry where copyright owners could be identified."
15029 #. type: Content of: <book><chapter><sect1><indexterm><primary>
15030 #: freeculture.xml:11781
15031 msgid "Berlin Act (1908)"
15034 #. type: Content of: <book><chapter><sect1><indexterm><primary>
15035 #: freeculture.xml:11782 freeculture.xml:11821
15036 msgid "Berne Convention (1908)"
15040 #. type: Content of: <book><chapter><sect1><para><footnote><para>
15041 #: freeculture.xml:11789
15043 "Until the 1908 Berlin Act of the Berne Convention, national copyright "
15044 "legislation sometimes made protection depend upon compliance with "
15045 "formalities such as registration, deposit, and affixation of notice of the "
15046 "author's claim of copyright. However, starting with the 1908 act, every text "
15047 "of the Convention has provided that \"the enjoyment and the exercise\" of "
15048 "rights guaranteed by the Convention \"shall not be subject to any "
15049 "formality.\" The prohibition against formalities is presently embodied in "
15050 "Article 5(2) of the Paris Text of the Berne Convention. Many countries "
15051 "continue to impose some form of deposit or registration requirement, albeit "
15052 "not as a condition of copyright. French law, for example, requires the "
15053 "deposit of copies of works in national repositories, principally the "
15054 "National Museum. Copies of books published in the United Kingdom must be "
15055 "deposited in the British Library. The German Copyright Act provides for a "
15056 "Registrar of Authors where the author's true name can be filed in the case "
15057 "of anonymous or pseudonymous works. Paul Goldstein, International "
15058 "Intellectual Property Law, Cases and Materials (New York: Foundation Press, "
15059 "2001), 153–54."
15062 #. type: Content of: <book><chapter><sect1><para>
15063 #: freeculture.xml:11785
15065 "As I described in chapter 10, formalities in copyright law were removed in "
15066 "1976, when Congress followed the Europeans by abandoning any formal "
15067 "requirement before a copyright is granted.<placeholder type=\"footnote\" "
15068 "id=\"0\"/> The Europeans are said to view copyright as a \"natural right.\" "
15069 "Natural rights don't need forms to exist. Traditions, like the "
15070 "Anglo-American tradition that required copyright owners to follow form if "
15071 "their rights were to be protected, did not, the Europeans thought, properly "
15072 "respect the dignity of the author. My right as a creator turns on my "
15073 "creativity, not upon the special favor of the government."
15076 #. type: Content of: <book><chapter><sect1><para>
15077 #: freeculture.xml:11815
15079 "That's great rhetoric. It sounds wonderfully romantic. But it is absurd "
15080 "copyright policy. It is absurd especially for authors, because a world "
15081 "without formalities harms the creator. The ability to spread \"Walt Disney "
15082 "creativity\" is destroyed when there is no simple way to know what's "
15083 "protected and what's not."
15086 #. type: Content of: <book><chapter><sect1><para>
15087 #: freeculture.xml:11823
15089 "The fight against formalities achieved its first real victory in Berlin in "
15090 "1908. International copyright lawyers amended the Berne Convention in 1908, "
15091 "to require copyright terms of life plus fifty years, as well as the "
15092 "abolition of copyright formalities. The formalities were hated because the "
15093 "stories of inadvertent loss were increasingly common. It was as if a Charles "
15094 "Dickens character ran all copyright offices, and the failure to dot an i or "
15095 "cross a t resulted in the loss of widows' only income."
15098 #. type: Content of: <book><chapter><sect1><para>
15099 #: freeculture.xml:11833
15101 "These complaints were real and sensible. And the strictness of the "
15102 "formalities, especially in the United States, was absurd. The law should "
15103 "always have ways of forgiving innocent mistakes. There is no reason "
15104 "copyright law couldn't, as well. Rather than abandoning formalities totally, "
15105 "the response in Berlin should have been to embrace a more equitable system "
15109 #. type: Content of: <book><chapter><sect1><para>
15110 #: freeculture.xml:11841
15112 "Even that would have been resisted, however, because registration in the "
15113 "nineteenth and twentieth centuries was still expensive. It was also a "
15114 "hassle. The abolishment of formalities promised not only to save the "
15115 "starving widows, but also to lighten an unnecessary regulatory burden "
15116 "imposed upon creators."
15120 #. type: Content of: <book><chapter><sect1><para>
15121 #: freeculture.xml:11849
15123 "In addition to the practical complaint of authors in 1908, there was a moral "
15124 "claim as well. There was no reason that creative property should be a "
15125 "second-class form of property. If a carpenter builds a table, his rights "
15126 "over the table don't depend upon filing a form with the government. He has "
15127 "a property right over the table \"naturally,\" and he can assert that right "
15128 "against anyone who would steal the table, whether or not he has informed the "
15129 "government of his ownership of the table."
15132 #. type: Content of: <book><chapter><sect1><para>
15133 #: freeculture.xml:11861
15135 "This argument is correct, but its implications are misleading. For the "
15136 "argument in favor of formalities does not depend upon creative property "
15137 "being second-class property. The argument in favor of formalities turns upon "
15138 "the special problems that creative property presents. The law of "
15139 "formalities responds to the special physics of creative property, to assure "
15140 "that it can be efficiently and fairly spread."
15143 #. type: Content of: <book><chapter><sect1><para>
15144 #: freeculture.xml:11870
15146 "No one thinks, for example, that land is second-class property just because "
15147 "you have to register a deed with a court if your sale of land is to be "
15148 "effective. And few would think a car is second-class property just because "
15149 "you must register the car with the state and tag it with a license. In both "
15150 "of those cases, everyone sees that there is an important reason to secure "
15151 "registration—both because it makes the markets more efficient and "
15152 "because it better secures the rights of the owner. Without a registration "
15153 "system for land, landowners would perpetually have to guard their "
15154 "property. With registration, they can simply point the police to a "
15155 "deed. Without a registration system for cars, auto theft would be much "
15156 "easier. With a registration system, the thief has a high burden to sell a "
15157 "stolen car. A slight burden is placed on the property owner, but those "
15158 "burdens produce a much better system of protection for property generally."
15162 #. type: Content of: <book><chapter><sect1><para>
15163 #: freeculture.xml:11886
15165 "It is similarly special physics that makes formalities important in "
15166 "copyright law. Unlike a carpenter's table, there's nothing in nature that "
15167 "makes it relatively obvious who might own a particular bit of creative "
15168 "property. A recording of Lyle Lovett's latest album can exist in a billion "
15169 "places without anything necessarily linking it back to a particular "
15170 "owner. And like a car, there's no way to buy and sell creative property with "
15171 "confidence unless there is some simple way to authenticate who is the author "
15172 "and what rights he has. Simple transactions are destroyed in a world without "
15173 "formalities. Complex, expensive, lawyer transactions take their place."
15176 #. type: Content of: <book><chapter><sect1><para>
15177 #: freeculture.xml:11900
15179 "This was the understanding of the problem with the Sonny Bono Act that we "
15180 "tried to demonstrate to the Court. This was the part it didn't \"get.\" "
15181 "Because we live in a system without formalities, there is no way easily to "
15182 "build upon or use culture from our past. If copyright terms were, as Justice "
15183 "Story said they would be, \"short,\" then this wouldn't matter much. For "
15184 "fourteen years, under the framers' system, a work would be presumptively "
15185 "controlled. After fourteen years, it would be presumptively uncontrolled."
15188 #. type: Content of: <book><chapter><sect1><para>
15189 #: freeculture.xml:11910
15191 "But now that copyrights can be just about a century long, the inability to "
15192 "know what is protected and what is not protected becomes a huge and obvious "
15193 "burden on the creative process. If the only way a library can offer an "
15194 "Internet exhibit about the New Deal is to hire a lawyer to clear the rights "
15195 "to every image and sound, then the copyright system is burdening creativity "
15196 "in a way that has never been seen before because there are no formalities."
15199 #. type: Content of: <book><chapter><sect1><para>
15200 #: freeculture.xml:11919
15202 "The Eldred Act was designed to respond to exactly this problem. If it is "
15203 "worth $1 to you, then register your work and you can get the longer "
15204 "term. Others will know how to contact you and, therefore, how to get your "
15205 "permission if they want to use your work. And you will get the benefit of an "
15206 "extended copyright term."
15209 #. type: Content of: <book><chapter><sect1><para>
15210 #: freeculture.xml:11926
15212 "If it isn't worth it to you to register to get the benefit of an extended "
15213 "term, then it shouldn't be worth it for the government to defend your "
15214 "monopoly over that work either. The work should pass into the public domain "
15215 "where anyone can copy it, or build archives with it, or create a movie based "
15216 "on it. It should become free if it is not worth $1 to you."
15219 #. type: Content of: <book><chapter><sect1><para>
15220 #: freeculture.xml:11933
15222 "Some worry about the burden on authors. Won't the burden of registering the "
15223 "work mean that the $1 is really misleading? Isn't the hassle worth more than "
15224 "$1? Isn't that the real problem with registration?"
15228 #. type: Content of: <book><chapter><sect1><para>
15229 #: freeculture.xml:11939
15231 "It is. The hassle is terrible. The system that exists now is awful. I "
15232 "completely agree that the Copyright Office has done a terrible job (no doubt "
15233 "because they are terribly funded) in enabling simple and cheap "
15234 "registrations. Any real solution to the problem of formalities must address "
15235 "the real problem of governments standing at the core of any system of "
15236 "formalities. In this book, I offer such a solution. That solution "
15237 "essentially remakes the Copyright Office. For now, assume it was Amazon that "
15238 "ran the registration system. Assume it was one-click registration. The "
15239 "Eldred Act would propose a simple, one-click registration fifty years after "
15240 "a work was published. Based upon historical data, that system would move up "
15241 "to 98 percent of commercial work, commercial work that no longer had a "
15242 "commercial life, into the public domain within fifty years. What do you "
15246 #. type: Content of: <book><chapter><sect1><para>
15247 #: freeculture.xml:11957
15249 "When Steve Forbes endorsed the idea, some in Washington began to pay "
15250 "attention. Many people contacted me pointing to representatives who might be "
15251 "willing to introduce the Eldred Act. And I had a few who directly suggested "
15252 "that they might be willing to take the first step."
15255 #. type: Content of: <book><chapter><sect1><para>
15256 #: freeculture.xml:11963
15258 "One representative, Zoe Lofgren of California, went so far as to get the "
15259 "bill drafted. The draft solved any problem with international law. It "
15260 "imposed the simplest requirement upon copyright owners possible. In May "
15261 "2003, it looked as if the bill would be introduced. On May 16, I posted on "
15262 "the Eldred Act blog, \"we are close.\" There was a general reaction in the "
15263 "blog community that something good might happen here."
15266 #. type: Content of: <book><chapter><sect1><para>
15267 #: freeculture.xml:11972
15269 "But at this stage, the lobbyists began to intervene. Jack Valenti and the "
15270 "MPAA general counsel came to the congresswoman's office to give the view of "
15271 "the MPAA. Aided by his lawyer, as Valenti told me, Valenti informed the "
15272 "congresswoman that the MPAA would oppose the Eldred Act. The reasons are "
15273 "embarrassingly thin. More importantly, their thinness shows something clear "
15274 "about what this debate is really about."
15278 #. type: Content of: <book><chapter><sect1><para>
15279 #: freeculture.xml:11980
15281 "The MPAA argued first that Congress had \"firmly rejected the central "
15282 "concept in the proposed bill\"—that copyrights be renewed. That was "
15283 "true, but irrelevant, as Congress's \"firm rejection\" had occurred long "
15284 "before the Internet made subsequent uses much more likely. Second, they "
15285 "argued that the proposal would harm poor copyright owners—apparently "
15286 "those who could not afford the $1 fee. Third, they argued that Congress had "
15287 "determined that extending a copyright term would encourage restoration "
15288 "work. Maybe in the case of the small percentage of work covered by copyright "
15289 "law that is still commercially valuable, but again this was irrelevant, as "
15290 "the proposal would not cut off the extended term unless the $1 fee was not "
15291 "paid. Fourth, the MPAA argued that the bill would impose \"enormous\" costs, "
15292 "since a registration system is not free. True enough, but those costs are "
15293 "certainly less than the costs of clearing the rights for a copyright whose "
15294 "owner is not known. Fifth, they worried about the risks if the copyright to "
15295 "a story underlying a film were to pass into the public domain. But what risk "
15296 "is that? If it is in the public domain, then the film is a valid derivative "
15300 #. type: Content of: <book><chapter><sect1><para>
15301 #: freeculture.xml:12001
15303 "Finally, the MPAA argued that existing law enabled copyright owners to do "
15304 "this if they wanted. But the whole point is that there are thousands of "
15305 "copyright owners who don't even know they have a copyright to give. Whether "
15306 "they are free to give away their copyright or not—a controversial "
15307 "claim in any case—unless they know about a copyright, they're not "
15311 #. type: Content of: <book><chapter><sect1><para>
15312 #: freeculture.xml:12009
15314 "At the beginning of this book, I told two stories about the law reacting to "
15315 "changes in technology. In the one, common sense prevailed. In the other, "
15316 "common sense was delayed. The difference between the two stories was the "
15317 "power of the opposition—the power of the side that fought to defend "
15318 "the status quo. In both cases, a new technology threatened old "
15319 "interests. But in only one case did those interest's have the power to "
15320 "protect themselves against this new competitive threat."
15323 #. type: Content of: <book><chapter><sect1><para>
15324 #: freeculture.xml:12019
15326 "I used these two cases as a way to frame the war that this book has been "
15327 "about. For here, too, a new technology is forcing the law to react. And "
15328 "here, too, we should ask, is the law following or resisting common sense? If "
15329 "common sense supports the law, what explains this common sense?"
15333 #. type: Content of: <book><chapter><sect1><para>
15334 #: freeculture.xml:12028
15336 "When the issue is piracy, it is right for the law to back the copyright "
15337 "owners. The commercial piracy that I described is wrong and harmful, and the "
15338 "law should work to eliminate it. When the issue is p2p sharing, it is easy "
15339 "to understand why the law backs the owners still: Much of this sharing is "
15340 "wrong, even if much is harmless. When the issue is copyright terms for the "
15341 "Mickey Mouses of the world, it is possible still to understand why the law "
15342 "favors Hollywood: Most people don't recognize the reasons for limiting "
15343 "copyright terms; it is thus still possible to see good faith within the "
15347 #. type: Content of: <book><chapter><sect1><para>
15348 #: freeculture.xml:12039
15350 "But when the copyright owners oppose a proposal such as the Eldred Act, "
15351 "then, finally, there is an example that lays bare the naked selfinterest "
15352 "driving this war. This act would free an extraordinary range of content that "
15353 "is otherwise unused. It wouldn't interfere with any copyright owner's desire "
15354 "to exercise continued control over his content. It would simply liberate "
15355 "what Kevin Kelly calls the \"Dark Content\" that fills archives around the "
15356 "world. So when the warriors oppose a change like this, we should ask one "
15360 #. type: Content of: <book><chapter><sect1><para>
15361 #: freeculture.xml:12049
15362 msgid "What does this industry really want?"
15365 #. type: Content of: <book><chapter><sect1><para>
15366 #: freeculture.xml:12052
15368 "With very little effort, the warriors could protect their content. So the "
15369 "effort to block something like the Eldred Act is not really about protecting "
15370 "their content. The effort to block the Eldred Act is an effort to assure "
15371 "that nothing more passes into the public domain. It is another step to "
15372 "assure that the public domain will never compete, that there will be no use "
15373 "of content that is not commercially controlled, and that there will be no "
15374 "commercial use of content that doesn't require their permission first."
15377 #. type: Content of: <book><chapter><sect1><para>
15378 #: freeculture.xml:12062
15380 "The opposition to the Eldred Act reveals how extreme the other side is. The "
15381 "most powerful and sexy and well loved of lobbies really has as its aim not "
15382 "the protection of \"property\" but the rejection of a tradition. Their aim "
15383 "is not simply to protect what is theirs. Their aim is to assure that all "
15384 "there is is what is theirs."
15388 #. type: Content of: <book><chapter><sect1><para>
15389 #: freeculture.xml:12069
15391 "It is not hard to understand why the warriors take this view. It is not hard "
15392 "to see why it would benefit them if the competition of the public domain "
15393 "tied to the Internet could somehow be quashed. Just as RCA feared the "
15394 "competition of FM, they fear the competition of a public domain connected to "
15395 "a public that now has the means to create with it and to share its own "
15399 #. type: Content of: <book><chapter><sect1><para>
15400 #: freeculture.xml:12081
15402 "What is hard to understand is why the public takes this view. It is as if "
15403 "the law made airplanes trespassers. The MPAA stands with the Causbys and "
15404 "demands that their remote and useless property rights be respected, so that "
15405 "these remote and forgotten copyright holders might block the progress of "
15409 #. type: Content of: <book><chapter><sect1><para>
15410 #: freeculture.xml:12088
15412 "All this seems to follow easily from this untroubled acceptance of the "
15413 "\"property\" in intellectual property. Common sense supports it, and so long "
15414 "as it does, the assaults will rain down upon the technologies of the "
15415 "Internet. The consequence will be an increasing \"permission society.\" The "
15416 "past can be cultivated only if you can identify the owner and gain "
15417 "permission to build upon his work. The future will be controlled by this "
15418 "dead (and often unfindable) hand of the past."
15421 #. type: Content of: <book><chapter><title>
15422 #: freeculture.xml:12100
15426 #. type: Content of: <book><chapter><para>
15427 #: freeculture.xml:12102
15429 "There are more than 35 million people with the AIDS virus "
15430 "worldwide. Twenty-five million of them live in sub-Saharan Africa. "
15431 "Seventeen million have already died. Seventeen million Africans is "
15432 "proportional percentage-wise to seven million Americans. More importantly, "
15433 "it is seventeen million Africans."
15436 #. type: Content of: <book><chapter><para>
15437 #: freeculture.xml:12109
15439 "There is no cure for AIDS, but there are drugs to slow its progression. "
15440 "These antiretroviral therapies are still experimental, but they have already "
15441 "had a dramatic effect. In the United States, AIDS patients who regularly "
15442 "take a cocktail of these drugs increase their life expectancy by ten to "
15443 "twenty years. For some, the drugs make the disease almost invisible."
15447 #. type: Content of: <book><chapter><para><footnote><para>
15448 #: freeculture.xml:12124
15450 "Commission on Intellectual Property Rights, \"Final Report: Integrating "
15451 "Intellectual Property Rights and Development Policy\" (London, 2002), "
15452 "available at <ulink url=\"http://free-culture.cc/notes/\">link "
15453 "#55</ulink>. According to a World Health Organization press release issued 9 "
15454 "July 2002, only 230,000 of the 6 million who need drugs in the developing "
15455 "world receive them—and half of them are in Brazil."
15458 #. type: Content of: <book><chapter><para>
15459 #: freeculture.xml:12117
15461 "These drugs are expensive. When they were first introduced in the United "
15462 "States, they cost between $10,000 and $15,000 per person per year. Today, "
15463 "some cost $25,000 per year. At these prices, of course, no African nation "
15464 "can afford the drugs for the vast majority of its population: $15,000 is "
15465 "thirty times the per capita gross national product of Zimbabwe. At these "
15466 "prices, the drugs are totally unavailable.<placeholder type=\"footnote\" "
15471 #. type: Content of: <book><chapter><para>
15472 #: freeculture.xml:12135
15474 "These prices are not high because the ingredients of the drugs are "
15475 "expensive. These prices are high because the drugs are protected by "
15476 "patents. The drug companies that produced these life-saving mixes enjoy at "
15477 "least a twenty-year monopoly for their inventions. They use that monopoly "
15478 "power to extract the most they can from the market. That power is in turn "
15479 "used to keep the prices high."
15482 #. type: Content of: <book><chapter><para>
15483 #: freeculture.xml:12143
15485 "There are many who are skeptical of patents, especially drug patents. I am "
15486 "not. Indeed, of all the areas of research that might be supported by "
15487 "patents, drug research is, in my view, the clearest case where patents are "
15488 "needed. The patent gives the drug company some assurance that if it is "
15489 "successful in inventing a new drug to treat a disease, it will be able to "
15490 "earn back its investment and more. This is socially an extremely valuable "
15491 "incentive. I am the last person who would argue that the law should abolish "
15492 "it, at least without other changes."
15495 #. type: Content of: <book><chapter><para>
15496 #: freeculture.xml:12154
15498 "But it is one thing to support patents, even drug patents. It is another "
15499 "thing to determine how best to deal with a crisis. And as African leaders "
15500 "began to recognize the devastation that AIDS was bringing, they started "
15501 "looking for ways to import HIV treatments at costs significantly below the "
15505 #. type: Content of: <book><chapter><indexterm><primary>
15506 #: freeculture.xml:12172 freeculture.xml:12603
15507 msgid "Braithwaite, John"
15510 #. type: Content of: <book><chapter><para><footnote><para>
15511 #: freeculture.xml:12170
15513 "See Peter Drahos with John Braithwaite, Information Feudalism: Who Owns the "
15514 "Knowledge Economy? (New York: The New Press, 2003), 37. <placeholder "
15515 "type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
15518 #. type: Content of: <book><chapter><para>
15519 #: freeculture.xml:12161
15521 "In 1997, South Africa tried one tack. It passed a law to allow the "
15522 "importation of patented medicines that had been produced or sold in another "
15523 "nation's market with the consent of the patent owner. For example, if the "
15524 "drug was sold in India, it could be imported into Africa from India. This is "
15525 "called \"parallel importation,\" and it is generally permitted under "
15526 "international trade law and is specifically permitted within the European "
15527 "Union.<placeholder type=\"footnote\" id=\"0\"/>"
15531 #. type: Content of: <book><chapter><para><footnote><para>
15532 #: freeculture.xml:12182
15534 "International Intellectual Property Institute (IIPI), Patent Protection and "
15535 "Access to HIV/AIDS Pharmaceuticals in Sub-Saharan Africa, a Report Prepared "
15536 "for the World Intellectual Property Organization (Washington, D.C., 2000), "
15537 "14, available at <ulink url=\"http://free-culture.cc/notes/\">link "
15538 "#56</ulink>. For a firsthand account of the struggle over South Africa, see "
15539 "Hearing Before the Subcommittee on Criminal Justice, Drug Policy, and Human "
15540 "Resources, House Committee on Government Reform, H. Rep., 1st sess., "
15541 "Ser. No. 106-126 (22 July 1999), 150–57 (statement of James Love)."
15545 #. type: Content of: <book><chapter><para><footnote><para>
15546 #: freeculture.xml:12214
15548 "International Intellectual Property Institute (IIPI), Patent Protection and "
15549 "Access to HIV/AIDS Pharmaceuticals in Sub-Saharan Africa, a Report Prepared "
15550 "for the World Intellectual Property Organization (Washington, D.C., 2000), "
15554 #. type: Content of: <book><chapter><para>
15555 #: freeculture.xml:12177
15557 "However, the United States government opposed the bill. Indeed, more than "
15558 "opposed. As the International Intellectual Property Association "
15559 "characterized it, \"The U.S. government pressured South Africa . . . not to "
15560 "permit compulsory licensing or parallel imports.\"<placeholder "
15561 "type=\"footnote\" id=\"0\"/> Through the Office of the United States Trade "
15562 "Representative, the government asked South Africa to change the "
15563 "law—and to add pressure to that request, in 1998, the USTR listed "
15564 "South Africa for possible trade sanctions. That same year, more than forty "
15565 "pharmaceutical companies began proceedings in the South African courts to "
15566 "challenge the government's actions. The United States was then joined by "
15567 "other governments from the EU. Their claim, and the claim of the "
15568 "pharmaceutical companies, was that South Africa was violating its "
15569 "obligations under international law by discriminating against a particular "
15570 "kind of patent— pharmaceutical patents. The demand of these "
15571 "governments, with the United States in the lead, was that South Africa "
15572 "respect these patents as it respects any other patent, regardless of any "
15573 "effect on the treatment of AIDS within South Africa.<placeholder "
15574 "type=\"footnote\" id=\"1\"/>"
15577 #. type: Content of: <book><chapter><para>
15578 #: freeculture.xml:12220
15580 "We should place the intervention by the United States in context. No doubt "
15581 "patents are not the most important reason that Africans don't have access to "
15582 "drugs. Poverty and the total absence of an effective health care "
15583 "infrastructure matter more. But whether patents are the most important "
15584 "reason or not, the price of drugs has an effect on their demand, and patents "
15585 "affect price. And so, whether massive or marginal, there was an effect from "
15586 "our government's intervention to stop the flow of medications into Africa."
15589 #. type: Content of: <book><chapter><para>
15590 #: freeculture.xml:12230
15592 "By stopping the flow of HIV treatment into Africa, the United States "
15593 "government was not saving drugs for United States citizens. This is not "
15594 "like wheat (if they eat it, we can't); instead, the flow that the United "
15595 "States intervened to stop was, in effect, a flow of knowledge: information "
15596 "about how to take chemicals that exist within Africa, and turn those "
15597 "chemicals into drugs that would save 15 to 30 million lives."
15600 #. type: Content of: <book><chapter><para>
15601 #: freeculture.xml:12238
15603 "Nor was the intervention by the United States going to protect the profits "
15604 "of United States drug companies—at least, not substantially. It was "
15605 "not as if these countries were in the position to buy the drugs for the "
15606 "prices the drug companies were charging. Again, the Africans are wildly too "
15607 "poor to afford these drugs at the offered prices. Stopping the parallel "
15608 "import of these drugs would not substantially increase the sales by "
15614 #. type: Content of: <book><chapter><para><footnote><para>
15615 #: freeculture.xml:12253
15617 "See Sabin Russell, \"New Crusade to Lower AIDS Drug Costs: Africa's Needs at "
15618 "Odds with Firms' Profit Motive,\" San Francisco Chronicle, 24 May 1999, A1, "
15619 "available at <ulink url=\"http://free-culture.cc/notes/\">link #57</ulink> "
15620 "(\"compulsory licenses and gray markets pose a threat to the entire system "
15621 "of intellectual property protection\"); Robert Weissman, \"AIDS and "
15622 "Developing Countries: Democratizing Access to Essential Medicines,\" Foreign "
15623 "Policy in Focus 4:23 (August 1999), available at <ulink "
15624 "url=\"http://free-culture.cc/notes/\">link #58</ulink> (describing "
15625 "U.S. policy); John A. Harrelson, \"TRIPS, Pharmaceutical Patents, and the "
15626 "HIV/AIDS Crisis: Finding the Proper Balance Between Intellectual Property "
15627 "Rights and Compassion, a Synopsis,\" Widener Law Symposium Journal (Spring "
15631 #. type: Content of: <book><chapter><para>
15632 #: freeculture.xml:12247
15634 "Instead, the argument in favor of restricting this flow of information, "
15635 "which was needed to save the lives of millions, was an argument about the "
15636 "sanctity of property.<placeholder type=\"footnote\" id=\"0\"/> It was "
15637 "because \"intellectual property\" would be violated that these drugs should "
15638 "not flow into Africa. It was a principle about the importance of "
15639 "\"intellectual property\" that led these government actors to intervene "
15640 "against the South African response to AIDS."
15643 #. type: Content of: <book><chapter><para>
15644 #: freeculture.xml:12274
15646 "Now just step back for a moment. There will be a time thirty years from now "
15647 "when our children look back at us and ask, how could we have let this "
15648 "happen? How could we allow a policy to be pursued whose direct cost would be "
15649 "to speed the death of 15 to 30 million Africans, and whose only real benefit "
15650 "would be to uphold the \"sanctity\" of an idea? What possible justification "
15651 "could there ever be for a policy that results in so many deaths? What "
15652 "exactly is the insanity that would allow so many to die for such an "
15656 #. type: Content of: <book><chapter><para>
15657 #: freeculture.xml:12284
15659 "Some blame the drug companies. I don't. They are corporations. Their "
15660 "managers are ordered by law to make money for the corporation. They push a "
15661 "certain patent policy not because of ideals, but because it is the policy "
15662 "that makes them the most money. And it only makes them the most money "
15663 "because of a certain corruption within our political system— a "
15664 "corruption the drug companies are certainly not responsible for."
15667 #. type: Content of: <book><chapter><para>
15668 #: freeculture.xml:12292
15670 "The corruption is our own politicians' failure of integrity. For the drug "
15671 "companies would love—they say, and I believe them—to sell their "
15672 "drugs as cheaply as they can to countries in Africa and elsewhere. There "
15673 "are issues they'd have to resolve to make sure the drugs didn't get back "
15674 "into the United States, but those are mere problems of technology. They "
15675 "could be overcome."
15679 #. type: Content of: <book><chapter><para>
15680 #: freeculture.xml:12300
15682 "A different problem, however, could not be overcome. This is the fear of the "
15683 "grandstanding politician who would call the presidents of the drug companies "
15684 "before a Senate or House hearing, and ask, \"How is it you can sell this HIV "
15685 "drug in Africa for only $1 a pill, but the same drug would cost an American "
15686 "$1,500?\" Because there is no \"sound bite\" answer to that question, its "
15687 "effect would be to induce regulation of prices in America. The drug "
15688 "companies thus avoid this spiral by avoiding the first step. They reinforce "
15689 "the idea that property should be sacred. They adopt a rational strategy in "
15690 "an irrational context, with the unintended consequence that perhaps millions "
15691 "die. And that rational strategy thus becomes framed in terms of this "
15692 "ideal—the sanctity of an idea called \"intellectual property.\""
15695 #. type: Content of: <book><chapter><para>
15696 #: freeculture.xml:12315
15698 "So when the common sense of your child confronts you, what will you say? "
15699 "When the common sense of a generation finally revolts against what we have "
15700 "done, how will we justify what we have done? What is the argument?"
15703 #. type: Content of: <book><chapter><para>
15704 #: freeculture.xml:12321
15706 "A sensible patent policy could endorse and strongly support the patent "
15707 "system without having to reach everyone everywhere in exactly the same "
15708 "way. Just as a sensible copyright policy could endorse and strongly support "
15709 "a copyright system without having to regulate the spread of culture "
15710 "perfectly and forever, a sensible patent policy could endorse and strongly "
15711 "support a patent system without having to block the spread of drugs to a "
15712 "country not rich enough to afford market prices in any case. A sensible "
15713 "policy, in other words, could be a balanced policy. For most of our history, "
15714 "both copyright and patent policies were balanced in just this sense."
15718 #. type: Content of: <book><chapter><para>
15719 #: freeculture.xml:12333
15721 "But we as a culture have lost this sense of balance. We have lost the "
15722 "critical eye that helps us see the difference between truth and extremism. "
15723 "A certain property fundamentalism, having no connection to our tradition, "
15724 "now reigns in this culture—bizarrely, and with consequences more grave "
15725 "to the spread of ideas and culture than almost any other single policy "
15726 "decision that we as a democracy will make. A simple idea blinds us, and "
15727 "under the cover of darkness, much happens that most of us would reject if "
15728 "any of us looked. So uncritically do we accept the idea of property in ideas "
15729 "that we don't even notice how monstrous it is to deny ideas to a people who "
15730 "are dying without them. So uncritically do we accept the idea of property in "
15731 "culture that we don't even question when the control of that property "
15732 "removes our ability, as a people, to develop our culture "
15733 "democratically. Blindness becomes our common sense. And the challenge for "
15734 "anyone who would reclaim the right to cultivate our culture is to find a way "
15735 "to make this common sense open its eyes."
15738 #. type: Content of: <book><chapter><para>
15739 #: freeculture.xml:12353
15741 "So far, common sense sleeps. There is no revolt. Common sense does not yet "
15742 "see what there could be to revolt about. The extremism that now dominates "
15743 "this debate fits with ideas that seem natural, and that fit is reinforced by "
15744 "the RCAs of our day. They wage a frantic war to fight \"piracy,\" and "
15745 "devastate a culture for creativity. They defend the idea of \"creative "
15746 "property,\" while transforming real creators into modern-day "
15747 "sharecroppers. They are insulted by the idea that rights should be balanced, "
15748 "even though each of the major players in this content war was itself a "
15749 "beneficiary of a more balanced ideal. The hypocrisy reeks. Yet in a city "
15750 "like Washington, hypocrisy is not even noticed. Powerful lobbies, complex "
15751 "issues, and MTV attention spans produce the \"perfect storm\" for free "
15756 #. type: Content of: <book><chapter><para><footnote><para>
15757 #: freeculture.xml:12370
15759 "Jonathan Krim, \"The Quiet War over Open-Source,\" Washington Post, August "
15760 "2003, E1, available at <ulink url=\"http://free-culture.cc/notes/\">link "
15761 "#59</ulink>; William New, \"Global Group's Shift on `Open Source' Meeting "
15762 "Spurs Stir,\" National Journal's Technology Daily, 19 August 2003, available "
15763 "at <ulink url=\"http://free-culture.cc/notes/\">link #60</ulink>; William "
15764 "New, \"U.S. Official Opposes `Open Source' Talks at WIPO,\" National "
15765 "Journal's Technology Daily, 19 August 2003, available at <ulink "
15766 "url=\"http://free-culture.cc/notes/\">link #61</ulink>."
15769 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
15770 #: freeculture.xml:12398 freeculture.xml:13118
15771 msgid "PLoS (Public Library of Science)"
15774 #. type: Content of: <book><chapter><para>
15775 #: freeculture.xml:12367
15777 "In August 2003, a fight broke out in the United States about a decision by "
15778 "the World Intellectual Property Organization to cancel a "
15779 "meeting.<placeholder type=\"footnote\" id=\"0\"/> At the request of a wide "
15780 "range of interests, WIPO had decided to hold a meeting to discuss \"open and "
15781 "collaborative projects to create public goods.\" These are projects that "
15782 "have been successful in producing public goods without relying exclusively "
15783 "upon a proprietary use of intellectual property. Examples include the "
15784 "Internet and the World Wide Web, both of which were developed on the basis "
15785 "of protocols in the public domain. It included an emerging trend to support "
15786 "open academic journals, including the Public Library of Science project that "
15787 "I describe in the Afterword. It included a project to develop single "
15788 "nucleotide polymorphisms (SNPs), which are thought to have great "
15789 "significance in biomedical research. (That nonprofit project comprised a "
15790 "consortium of the Wellcome Trust and pharmaceutical and technological "
15791 "companies, including Amersham Biosciences, AstraZeneca, Aventis, Bayer, "
15792 "Bristol-Myers Squibb, Hoffmann-La Roche, Glaxo-SmithKline, IBM, Motorola, "
15793 "Novartis, Pfizer, and Searle.) It included the Global Positioning System, "
15794 "which Ronald Reagan set free in the early 1980s. And it included \"open "
15795 "source and free software.\" <placeholder type=\"indexterm\" id=\"1\"/>"
15798 #. type: Content of: <book><chapter><para>
15799 #: freeculture.xml:12401
15801 "The aim of the meeting was to consider this wide range of projects from one "
15802 "common perspective: that none of these projects relied upon intellectual "
15803 "property extremism. Instead, in all of them, intellectual property was "
15804 "balanced by agreements to keep access open or to impose limitations on the "
15805 "way in which proprietary claims might be used."
15809 #. type: Content of: <book><chapter><para><footnote><para>
15810 #: freeculture.xml:12409
15812 "I should disclose that I was one of the people who asked WIPO for the "
15816 #. type: Content of: <book><chapter><para>
15817 #: freeculture.xml:12408
15819 "From the perspective of this book, then, the conference was "
15820 "ideal.<placeholder type=\"footnote\" id=\"0\"/> The projects within its "
15821 "scope included both commercial and noncommercial work. They primarily "
15822 "involved science, but from many perspectives. And WIPO was an ideal venue "
15823 "for this discussion, since WIPO is the preeminent international body dealing "
15824 "with intellectual property issues."
15828 #. type: Content of: <book><chapter><para>
15829 #: freeculture.xml:12419
15831 "Indeed, I was once publicly scolded for not recognizing this fact about "
15832 "WIPO. In February 2003, I delivered a keynote address to a preparatory "
15833 "conference for the World Summit on the Information Society (WSIS). At a "
15834 "press conference before the address, I was asked what I would say. I "
15835 "responded that I would be talking a little about the importance of balance "
15836 "in intellectual property for the development of an information society. The "
15837 "moderator for the event then promptly interrupted to inform me and the "
15838 "assembled reporters that no question about intellectual property would be "
15839 "discussed by WSIS, since those questions were the exclusive domain of "
15840 "WIPO. In the talk that I had prepared, I had actually made the issue of "
15841 "intellectual property relatively minor. But after this astonishing "
15842 "statement, I made intellectual property the sole focus of my talk. There was "
15843 "no way to talk about an \"Information Society\" unless one also talked about "
15844 "the range of information and culture that would be free. My talk did not "
15845 "make my immoderate moderator very happy. And she was no doubt correct that "
15846 "the scope of intellectual property protections was ordinarily the stuff of "
15847 "WIPO. But in my view, there couldn't be too much of a conversation about how "
15848 "much intellectual property is needed, since in my view, the very idea of "
15849 "balance in intellectual property had been lost."
15852 #. type: Content of: <book><chapter><para>
15853 #: freeculture.xml:12443
15855 "So whether or not WSIS can discuss balance in intellectual property, I had "
15856 "thought it was taken for granted that WIPO could and should. And thus the "
15857 "meeting about \"open and collaborative projects to create public goods\" "
15858 "seemed perfectly appropriate within the WIPO agenda."
15861 #. type: Content of: <book><chapter><para>
15862 #: freeculture.xml:12449
15864 "But there is one project within that list that is highly controversial, at "
15865 "least among lobbyists. That project is \"open source and free software.\" "
15866 "Microsoft in particular is wary of discussion of the subject. From its "
15867 "perspective, a conference to discuss open source and free software would be "
15868 "like a conference to discuss Apple's operating system. Both open source and "
15869 "free software compete with Microsoft's software. And internationally, many "
15870 "governments have begun to explore requirements that they use open source or "
15871 "free software, rather than \"proprietary software,\" for their own internal "
15876 #. type: Content of: <book><chapter><para><footnote><para>
15877 #: freeculture.xml:12471
15879 "Microsoft's position about free and open source software is more "
15880 "sophisticated. As it has repeatedly asserted, it has no problem with \"open "
15881 "source\" software or software in the public domain. Microsoft's principal "
15882 "opposition is to \"free software\" licensed under a \"copyleft\" license, "
15883 "meaning a license that requires the licensee to adopt the same terms on any "
15884 "derivative work. See Bradford L. Smith, \"The Future of Software: Enabling "
15885 "the Marketplace to Decide,\" Government Policy Toward Open Source Software "
15886 "(Washington, D.C.: AEI-Brookings Joint Center for Regulatory Studies, "
15887 "American Enterprise Institute for Public Policy Research, 2002), 69, "
15888 "available at <ulink url=\"http://free-culture.cc/notes/\">link "
15889 "#62</ulink>. See also Craig Mundie, Microsoft senior vice president, The "
15890 "Commercial Software Model, discussion at New York University Stern School of "
15891 "Business (3 May 2001), available at <ulink "
15892 "url=\"http://free-culture.cc/notes/\">link #63</ulink>."
15895 #. type: Content of: <book><chapter><para>
15896 #: freeculture.xml:12460
15898 "I don't mean to enter that debate here. It is important only to make clear "
15899 "that the distinction is not between commercial and noncommercial "
15900 "software. There are many important companies that depend fundamentally upon "
15901 "open source and free software, IBM being the most prominent. IBM is "
15902 "increasingly shifting its focus to the GNU/Linux operating system, the most "
15903 "famous bit of \"free software\"—and IBM is emphatically a commercial "
15904 "entity. Thus, to support \"open source and free software\" is not to oppose "
15905 "commercial entities. It is, instead, to support a mode of software "
15906 "development that is different from Microsoft's.<placeholder "
15907 "type=\"footnote\" id=\"0\"/>"
15911 #. type: Content of: <book><chapter><para>
15912 #: freeculture.xml:12489
15914 "More important for our purposes, to support \"open source and free "
15915 "software\" is not to oppose copyright. \"Open source and free software\" is "
15916 "not software in the public domain. Instead, like Microsoft's software, the "
15917 "copyright owners of free and open source software insist quite strongly that "
15918 "the terms of their software license be respected by adopters of free and "
15919 "open source software. The terms of that license are no doubt different from "
15920 "the terms of a proprietary software license. Free software licensed under "
15921 "the General Public License (GPL), for example, requires that the source code "
15922 "for the software be made available by anyone who modifies and redistributes "
15923 "the software. But that requirement is effective only if copyright governs "
15924 "software. If copyright did not govern software, then free software could not "
15925 "impose the same kind of requirements on its adopters. It thus depends upon "
15926 "copyright law just as Microsoft does."
15930 #. type: Content of: <book><chapter><para><footnote><para>
15931 #: freeculture.xml:12515
15933 "Krim, \"The Quiet War over Open-Source,\" available at <ulink "
15934 "url=\"http://free-culture.cc/notes/\">link #64</ulink>."
15937 #. type: Content of: <book><chapter><para>
15938 #: freeculture.xml:12507
15940 "It is therefore understandable that as a proprietary software developer, "
15941 "Microsoft would oppose this WIPO meeting, and understandable that it would "
15942 "use its lobbyists to get the United States government to oppose it, as "
15943 "well. And indeed, that is just what was reported to have happened. According "
15944 "to Jonathan Krim of the Washington Post, Microsoft's lobbyists succeeded in "
15945 "getting the United States government to veto the meeting.<placeholder "
15946 "type=\"footnote\" id=\"0\"/> And without U.S. backing, the meeting was "
15950 #. type: Content of: <book><chapter><para>
15951 #: freeculture.xml:12521
15953 "I don't blame Microsoft for doing what it can to advance its own interests, "
15954 "consistent with the law. And lobbying governments is plainly consistent with "
15955 "the law. There was nothing surprising about its lobbying here, and nothing "
15956 "terribly surprising about the most powerful software producer in the United "
15957 "States having succeeded in its lobbying efforts."
15960 #. type: Content of: <book><chapter><para>
15961 #: freeculture.xml:12529
15963 "What was surprising was the United States government's reason for opposing "
15964 "the meeting. Again, as reported by Krim, Lois Boland, acting director of "
15965 "international relations for the U.S. Patent and Trademark Office, explained "
15966 "that \"open-source software runs counter to the mission of WIPO, which is to "
15967 "promote intellectual-property rights.\" She is quoted as saying, \"To hold a "
15968 "meeting which has as its purpose to disclaim or waive such rights seems to "
15969 "us to be contrary to the goals of WIPO.\""
15972 #. type: Content of: <book><chapter><para>
15973 #: freeculture.xml:12539
15974 msgid "These statements are astonishing on a number of levels."
15977 #. type: Content of: <book><chapter><para>
15978 #: freeculture.xml:12543
15980 "First, they are just flat wrong. As I described, most open source and free "
15981 "software relies fundamentally upon the intellectual property right called "
15982 "\"copyright\". Without it, restrictions imposed by those licenses wouldn't "
15983 "work. Thus, to say it \"runs counter\" to the mission of promoting "
15984 "intellectual property rights reveals an extraordinary gap in "
15985 "understanding—the sort of mistake that is excusable in a first-year "
15986 "law student, but an embarrassment from a high government official dealing "
15987 "with intellectual property issues."
15990 #. type: Content of: <book><chapter><para>
15991 #: freeculture.xml:12553
15993 "Second, who ever said that WIPO's exclusive aim was to \"promote\" "
15994 "intellectual property maximally? As I had been scolded at the preparatory "
15995 "conference of WSIS, WIPO is to consider not only how best to protect "
15996 "intellectual property, but also what the best balance of intellectual "
15997 "property is. As every economist and lawyer knows, the hard question in "
15998 "intellectual property law is to find that balance. But that there should be "
15999 "limits is, I had thought, uncontested. One wants to ask Ms. Boland, are "
16000 "generic drugs (drugs based on drugs whose patent has expired) contrary to "
16001 "the WIPO mission? Does the public domain weaken intellectual property? Would "
16002 "it have been better if the protocols of the Internet had been patented?"
16005 #. type: Content of: <book><chapter><para>
16006 #: freeculture.xml:12566
16008 "Third, even if one believed that the purpose of WIPO was to maximize "
16009 "intellectual property rights, in our tradition, intellectual property rights "
16010 "are held by individuals and corporations. They get to decide what to do with "
16011 "those rights because, again, they are their rights. If they want to "
16012 "\"waive\" or \"disclaim\" their rights, that is, within our tradition, "
16013 "totally appropriate. When Bill Gates gives away more than $20 billion to do "
16014 "good in the world, that is not inconsistent with the objectives of the "
16015 "property system. That is, on the contrary, just what a property system is "
16016 "supposed to be about: giving individuals the right to decide what to do with "
16017 "their property. <placeholder type=\"indexterm\" id=\"0\"/>"
16021 #. type: Content of: <book><chapter><para>
16022 #: freeculture.xml:12579
16024 "When Ms. Boland says that there is something wrong with a meeting \"which "
16025 "has as its purpose to disclaim or waive such rights,\" she's saying that "
16026 "WIPO has an interest in interfering with the choices of the individuals who "
16027 "own intellectual property rights. That somehow, WIPO's objective should be "
16028 "to stop an individual from \"waiving\" or \"disclaiming\" an intellectual "
16029 "property right. That the interest of WIPO is not just that intellectual "
16030 "property rights be maximized, but that they also should be exercised in the "
16031 "most extreme and restrictive way possible."
16034 #. type: Content of: <book><chapter><para>
16035 #: freeculture.xml:12591
16037 "There is a history of just such a property system that is well known in the "
16038 "Anglo-American tradition. It is called \"feudalism.\" Under feudalism, not "
16039 "only was property held by a relatively small number of individuals and "
16040 "entities. And not only were the rights that ran with that property powerful "
16041 "and extensive. But the feudal system had a strong interest in assuring that "
16042 "property holders within that system not weaken feudalism by liberating "
16043 "people or property within their control to the free market. Feudalism "
16044 "depended upon maximum control and concentration. It fought any freedom that "
16045 "might interfere with that control."
16048 #. type: Content of: <book><chapter><para><footnote><para>
16049 #: freeculture.xml:12608
16051 "See Drahos with Braithwaite, Information Feudalism, 210–20. "
16052 "<placeholder type=\"indexterm\" id=\"0\"/>"
16055 #. type: Content of: <book><chapter><para>
16056 #: freeculture.xml:12605
16058 "As Peter Drahos and John Braithwaite relate, this is precisely the choice we "
16059 "are now making about intellectual property.<placeholder type=\"footnote\" "
16060 "id=\"0\"/> We will have an information society. That much is certain. Our "
16061 "only choice now is whether that information society will be free or "
16062 "feudal. The trend is toward the feudal."
16065 #. type: Content of: <book><chapter><para>
16066 #: freeculture.xml:12616
16068 "When this battle broke, I blogged it. A spirited debate within the comment "
16069 "section ensued. Ms. Boland had a number of supporters who tried to show why "
16070 "her comments made sense. But there was one comment that was particularly "
16071 "depressing for me. An anonymous poster wrote,"
16075 #. type: Content of: <book><chapter><blockquote><para>
16076 #: freeculture.xml:12623
16078 "George, you misunderstand Lessig: He's only talking about the world as it "
16079 "should be (\"the goal of WIPO, and the goal of any government, should be to "
16080 "promote the right balance of intellectual property rights, not simply to "
16081 "promote intellectual property rights\"), not as it is. If we were talking "
16082 "about the world as it is, then of course Boland didn't say anything "
16083 "wrong. But in the world as Lessig would have it, then of course she "
16084 "did. Always pay attention to the distinction between Lessig's world and "
16088 #. type: Content of: <book><chapter><para>
16089 #: freeculture.xml:12635
16091 "I missed the irony the first time I read it. I read it quickly and thought "
16092 "the poster was supporting the idea that seeking balance was what our "
16093 "government should be doing. (Of course, my criticism of Ms. Boland was not "
16094 "about whether she was seeking balance or not; my criticism was that her "
16095 "comments betrayed a first-year law student's mistake. I have no illusion "
16096 "about the extremism of our government, whether Republican or Democrat. My "
16097 "only illusion apparently is about whether our government should speak the "
16101 #. type: Content of: <book><chapter><para>
16102 #: freeculture.xml:12645
16104 "Obviously, however, the poster was not supporting that idea. Instead, the "
16105 "poster was ridiculing the very idea that in the real world, the \"goal\" of "
16106 "a government should be \"to promote the right balance\" of intellectual "
16107 "property. That was obviously silly to him. And it obviously betrayed, he "
16108 "believed, my own silly utopianism. \"Typical for an academic,\" the poster "
16109 "might well have continued."
16112 #. type: Content of: <book><chapter><para>
16113 #: freeculture.xml:12653
16115 "I understand criticism of academic utopianism. I think utopianism is silly, "
16116 "too, and I'd be the first to poke fun at the absurdly unrealistic ideals of "
16117 "academics throughout history (and not just in our own country's history)."
16120 #. type: Content of: <book><chapter><para>
16121 #: freeculture.xml:12659
16123 "But when it has become silly to suppose that the role of our government "
16124 "should be to \"seek balance,\" then count me with the silly, for that means "
16125 "that this has become quite serious indeed. If it should be obvious to "
16126 "everyone that the government does not seek balance, that the government is "
16127 "simply the tool of the most powerful lobbyists, that the idea of holding the "
16128 "government to a different standard is absurd, that the idea of demanding of "
16129 "the government that it speak truth and not lies is just naïve, then who "
16130 "have we, the most powerful democracy in the world, become?"
16134 #. type: Content of: <book><chapter><para>
16135 #: freeculture.xml:12670
16137 "It might be crazy to expect a high government official to speak the "
16138 "truth. It might be crazy to believe that government policy will be something "
16139 "more than the handmaiden of the most powerful interests. It might be crazy "
16140 "to argue that we should preserve a tradition that has been part of our "
16141 "tradition for most of our history—free culture."
16144 #. type: Content of: <book><chapter><para><indexterm><primary>
16145 #: freeculture.xml:12689
16146 msgid "Turner, Ted"
16149 #. type: Content of: <book><chapter><para>
16150 #: freeculture.xml:12679
16152 "If this is crazy, then let there be more crazies. Soon. There are moments "
16153 "of hope in this struggle. And moments that surprise. When the FCC was "
16154 "considering relaxing ownership rules, which would thereby further increase "
16155 "the concentration in media ownership, an extraordinary bipartisan coalition "
16156 "formed to fight this change. For perhaps the first time in history, "
16157 "interests as diverse as the NRA, the ACLU, Moveon.org, William Safire, Ted "
16158 "Turner, and CodePink Women for Peace organized to oppose this change in FCC "
16159 "policy. An astonishing 700,000 letters were sent to the FCC, demanding more "
16160 "hearings and a different result. <placeholder type=\"indexterm\" id=\"0\"/> "
16161 "<placeholder type=\"indexterm\" id=\"1\"/>"
16164 #. type: Content of: <book><chapter><para>
16165 #: freeculture.xml:12693
16167 "This activism did not stop the FCC, but soon after, a broad coalition in the "
16168 "Senate voted to reverse the FCC decision. The hostile hearings leading up to "
16169 "that vote revealed just how powerful this movement had become. There was no "
16170 "substantial support for the FCC's decision, and there was broad and "
16171 "sustained support for fighting further concentration in the media."
16174 #. type: Content of: <book><chapter><para>
16175 #: freeculture.xml:12701
16177 "But even this movement misses an important piece of the puzzle. Largeness "
16178 "as such is not bad. Freedom is not threatened just because some become very "
16179 "rich, or because there are only a handful of big players. The poor quality "
16180 "of Big Macs or Quarter Pounders does not mean that you can't get a good "
16181 "hamburger from somewhere else."
16184 #. type: Content of: <book><chapter><para>
16185 #: freeculture.xml:12708
16187 "The danger in media concentration comes not from the concentration, but "
16188 "instead from the feudalism that this concentration, tied to the change in "
16189 "copyright, produces. It is not just that there are a few powerful companies "
16190 "that control an ever expanding slice of the media. It is that this "
16191 "concentration can call upon an equally bloated range of "
16192 "rights—property rights of a historically extreme form—that makes "
16193 "their bigness bad."
16196 #. type: Content of: <book><chapter><para>
16197 #: freeculture.xml:12718
16199 "It is therefore significant that so many would rally to demand competition "
16200 "and increased diversity. Still, if the rally is understood as being about "
16201 "bigness alone, it is not terribly surprising. We Americans have a long "
16202 "history of fighting \"big,\" wisely or not. That we could be motivated to "
16203 "fight \"big\" again is not something new."
16206 #. type: Content of: <book><chapter><para>
16207 #: freeculture.xml:12725
16209 "It would be something new, and something very important, if an equal number "
16210 "could be rallied to fight the increasing extremism built within the idea of "
16211 "\"intellectual property.\" Not because balance is alien to our tradition; "
16212 "indeed, as I've argued, balance is our tradition. But because the muscle to "
16213 "think critically about the scope of anything called \"property\" is not well "
16214 "exercised within this tradition anymore."
16217 #. type: Content of: <book><chapter><para>
16218 #: freeculture.xml:12733
16220 "If we were Achilles, this would be our heel. This would be the place of our "
16224 #. type: Content of: <book><chapter><indexterm><primary>
16225 #: freeculture.xml:12736
16230 #. type: Content of: <book><chapter><para><footnote><para>
16231 #: freeculture.xml:12741
16233 "John Borland, \"RIAA Sues 261 File Swappers,\" CNET News.com, September "
16234 "2003, available at <ulink url=\"http://free-culture.cc/notes/\">link "
16235 "#65</ulink>; Paul R. La Monica, \"Music Industry Sues Swappers,\" CNN/Money, "
16236 "8 September 2003, available at <ulink "
16237 "url=\"http://free-culture.cc/notes/\">link #66</ulink>; Soni Sangha and "
16238 "Phyllis Furman with Robert Gearty, \"Sued for a Song, N.Y.C. 12-Yr-Old Among "
16239 "261 Cited as Sharers,\" New York Daily News, 9 September 2003, 3; Frank "
16240 "Ahrens, \"RIAA's Lawsuits Meet Surprised Targets; Single Mother in Calif., "
16241 "12-Year-Old Girl in N.Y. Among Defendants,\" Washington Post, 10 September "
16242 "2003, E1; Katie Dean, \"Schoolgirl Settles with RIAA,\" Wired News, 10 "
16243 "September 2003, available at <ulink "
16244 "url=\"http://free-culture.cc/notes/\">link #67</ulink>."
16248 #. type: Content of: <book><chapter><para><footnote><para>
16249 #: freeculture.xml:12759
16251 "Jon Wiederhorn, \"Eminem Gets Sued . . . by a Little Old Lady,\" mtv.com, 17 "
16252 "September 2003, available at <ulink "
16253 "url=\"http://free-culture.cc/notes/\">link #68</ulink>."
16258 #. type: Content of: <book><chapter><para><footnote><para>
16259 #: freeculture.xml:12766
16261 "Kenji Hall, Associated Press, \"Japanese Book May Be Inspiration for Dylan "
16262 "Songs,\" Kansascity.com, 9 July 2003, available at <ulink "
16263 "url=\"http://free-culture.cc/notes/\">link #69</ulink>."
16266 #. type: Content of: <book><chapter><para>
16267 #: freeculture.xml:12738
16269 "As I write these final words, the news is filled with stories about the RIAA "
16270 "lawsuits against almost three hundred individuals.<placeholder "
16271 "type=\"footnote\" id=\"0\"/> Eminem has just been sued for \"sampling\" "
16272 "someone else's music.<placeholder type=\"footnote\" id=\"1\"/> The story "
16273 "about Bob Dylan \"stealing\" from a Japanese author has just finished making "
16274 "the rounds.<placeholder type=\"footnote\" id=\"2\"/> An insider from "
16275 "Hollywood—who insists he must remain anonymous—reports \"an "
16276 "amazing conversation with these studio guys. They've got extraordinary [old] "
16277 "content that they'd love to use but can't because they can't begin to clear "
16278 "the rights. They've got scores of kids who could do amazing things with the "
16279 "content, but it would take scores of lawyers to clean it first.\" "
16280 "Congressmen are talking about deputizing computer viruses to bring down "
16281 "computers thought to violate the law. Universities are threatening expulsion "
16282 "for kids who use a computer to share content."
16285 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
16286 #: freeculture.xml:12783 freeculture.xml:13134
16287 msgid "Creative Commons"
16290 #. type: Content of: <book><chapter><indexterm><primary>
16291 #: freeculture.xml:12784
16292 msgid "Gil, Gilberto"
16296 #. type: Content of: <book><chapter><para><footnote><para>
16297 #: freeculture.xml:12789
16299 "\"BBC Plans to Open Up Its Archive to the Public,\" BBC press release, 24 "
16300 "August 2003, available at <ulink url=\"http://free-culture.cc/notes/\">link "
16305 #. type: Content of: <book><chapter><para><footnote><para>
16306 #: freeculture.xml:12798
16308 "\"Creative Commons and Brazil,\" Creative Commons Weblog, 6 August 2003, "
16309 "available at <ulink url=\"http://free-culture.cc/notes/\">link #71</ulink>."
16313 #. type: Content of: <book><chapter><para>
16314 #: freeculture.xml:12786
16316 "Yet on the other side of the Atlantic, the BBC has just announced that it "
16317 "will build a \"Creative Archive,\" from which British citizens can download "
16318 "BBC content, and rip, mix, and burn it.<placeholder type=\"footnote\" "
16319 "id=\"0\"/> And in Brazil, the culture minister, Gilberto Gil, himself a folk "
16320 "hero of Brazilian music, has joined with Creative Commons to release content "
16321 "and free licenses in that Latin American country.<placeholder "
16322 "type=\"footnote\" id=\"1\"/> I've told a dark story. The truth is more "
16323 "mixed. A technology has given us a new freedom. Slowly, some begin to "
16324 "understand that this freedom need not mean anarchy. We can carry a free "
16325 "culture into the twenty-first century, without artists losing and without "
16326 "the potential of digital technology being destroyed. It will take some "
16327 "thought, and more importantly, it will take some will to transform the RCAs "
16328 "of our day into the Causbys."
16332 #. type: Content of: <book><chapter><para>
16333 #: freeculture.xml:12812
16335 "Common sense must revolt. It must act to free culture. Soon, if this "
16336 "potential is ever to be realized."
16339 #. type: Content of: <book><chapter><title>
16340 #: freeculture.xml:12820
16345 #. type: Content of: <book><chapter><para>
16346 #: freeculture.xml:12824
16348 "At least some who have read this far will agree with me that something must "
16349 "be done to change where we are heading. The balance of this book maps what "
16353 #. type: Content of: <book><chapter><para>
16354 #: freeculture.xml:12829
16356 "I divide this map into two parts: that which anyone can do now, and that "
16357 "which requires the help of lawmakers. If there is one lesson that we can "
16358 "draw from the history of remaking common sense, it is that it requires "
16359 "remaking how many people think about the very same issue."
16362 #. type: Content of: <book><chapter><para>
16363 #: freeculture.xml:12835
16365 "That means this movement must begin in the streets. It must recruit a "
16366 "significant number of parents, teachers, librarians, creators, authors, "
16367 "musicians, filmmakers, scientists—all to tell this story in their own "
16368 "words, and to tell their neighbors why this battle is so important."
16371 #. type: Content of: <book><chapter><para>
16372 #: freeculture.xml:12842
16374 "Once this movement has its effect in the streets, it has some hope of having "
16375 "an effect in Washington. We are still a democracy. What people think "
16376 "matters. Not as much as it should, at least when an RCA stands opposed, but "
16377 "still, it matters. And thus, in the second part below, I sketch changes that "
16378 "Congress could make to better secure a free culture."
16381 #. type: Content of: <book><chapter><sect1><title>
16382 #: freeculture.xml:12851
16386 #. type: Content of: <book><chapter><sect1><para>
16387 #: freeculture.xml:12853
16389 "Common sense is with the copyright warriors because the debate so far has "
16390 "been framed at the extremes—as a grand either/or: either property or "
16391 "anarchy, either total control or artists won't be paid. If that really is "
16392 "the choice, then the warriors should win."
16395 #. type: Content of: <book><chapter><sect1><para>
16396 #: freeculture.xml:12859
16398 "The mistake here is the error of the excluded middle. There are extremes in "
16399 "this debate, but the extremes are not all that there is. There are those who "
16400 "believe in maximal copyright—\"All Rights Reserved\"— and those "
16401 "who reject copyright—\"No Rights Reserved.\" The \"All Rights "
16402 "Reserved\" sorts believe that you should ask permission before you \"use\" a "
16403 "copyrighted work in any way. The \"No Rights Reserved\" sorts believe you "
16404 "should be able to do with content as you wish, regardless of whether you "
16405 "have permission or not."
16409 #. type: Content of: <book><chapter><sect1><para>
16410 #: freeculture.xml:12869
16412 "When the Internet was first born, its initial architecture effectively "
16413 "tilted in the \"no rights reserved\" direction. Content could be copied "
16414 "perfectly and cheaply; rights could not easily be controlled. Thus, "
16415 "regardless of anyone's desire, the effective regime of copyright under the "
16416 "original design of the Internet was \"no rights reserved.\" Content was "
16417 "\"taken\" regardless of the rights. Any rights were effectively unprotected."
16420 #. type: Content of: <book><chapter><sect1><para>
16421 #: freeculture.xml:12881
16423 "This initial character produced a reaction (opposite, but not quite equal) "
16424 "by copyright owners. That reaction has been the topic of this book. Through "
16425 "legislation, litigation, and changes to the network's design, copyright "
16426 "holders have been able to change the essential character of the environment "
16427 "of the original Internet. If the original architecture made the effective "
16428 "default \"no rights reserved,\" the future architecture will make the "
16429 "effective default \"all rights reserved.\" The architecture and law that "
16430 "surround the Internet's design will increasingly produce an environment "
16431 "where all use of content requires permission. The \"cut and paste\" world "
16432 "that defines the Internet today will become a \"get permission to cut and "
16433 "paste\" world that is a creator's nightmare."
16436 #. type: Content of: <book><chapter><sect1><para>
16437 #: freeculture.xml:12895
16439 "What's needed is a way to say something in the middle—neither \"all "
16440 "rights reserved\" nor \"no rights reserved\" but \"some rights "
16441 "reserved\"— and thus a way to respect copyrights but enable creators "
16442 "to free content as they see fit. In other words, we need a way to restore a "
16443 "set of freedoms that we could just take for granted before."
16446 #. type: Content of: <book><chapter><sect1><sect2><title>
16447 #: freeculture.xml:12904
16448 msgid "Rebuilding Freedoms Previously Presumed: Examples"
16451 #. type: Content of: <book><chapter><sect1><sect2><para>
16452 #: freeculture.xml:12906
16454 "If you step back from the battle I've been describing here, you will "
16455 "recognize this problem from other contexts. Think about privacy. Before the "
16456 "Internet, most of us didn't have to worry much about data about our lives "
16457 "that we broadcast to the world. If you walked into a bookstore and browsed "
16458 "through some of the works of Karl Marx, you didn't need to worry about "
16459 "explaining your browsing habits to your neighbors or boss. The \"privacy\" "
16460 "of your browsing habits was assured."
16463 #. type: Content of: <book><chapter><sect1><sect2><para>
16464 #: freeculture.xml:12916
16465 msgid "What made it assured?"
16468 #. type: Content of: <book><chapter><sect1><sect2><para>
16469 #: freeculture.xml:12920
16471 "Well, if we think in terms of the modalities I described in chapter 10, your "
16472 "privacy was assured because of an inefficient architecture for gathering "
16473 "data and hence a market constraint (cost) on anyone who wanted to gather "
16474 "that data. If you were a suspected spy for North Korea, working for the CIA, "
16475 "no doubt your privacy would not be assured. But that's because the CIA "
16476 "would (we hope) find it valuable enough to spend the thousands required to "
16477 "track you. But for most of us (again, we can hope), spying doesn't pay. The "
16478 "highly inefficient architecture of real space means we all enjoy a fairly "
16479 "robust amount of privacy. That privacy is guaranteed to us by friction. Not "
16480 "by law (there is no law protecting \"privacy\" in public places), and in "
16481 "many places, not by norms (snooping and gossip are just fun), but instead, "
16482 "by the costs that friction imposes on anyone who would want to spy."
16485 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
16486 #: freeculture.xml:12934
16490 #. type: Content of: <book><chapter><sect1><sect2><para>
16491 #: freeculture.xml:12936
16493 "Enter the Internet, where the cost of tracking browsing in particular has "
16494 "become quite tiny. If you're a customer at Amazon, then as you browse the "
16495 "pages, Amazon collects the data about what you've looked at. You know this "
16496 "because at the side of the page, there's a list of \"recently viewed\" "
16497 "pages. Now, because of the architecture of the Net and the function of "
16498 "cookies on the Net, it is easier to collect the data than not. The friction "
16499 "has disappeared, and hence any \"privacy\" protected by the friction "
16503 #. type: Content of: <book><chapter><sect1><sect2><para>
16504 #: freeculture.xml:12946
16506 "Amazon, of course, is not the problem. But we might begin to worry about "
16507 "libraries. If you're one of those crazy lefties who thinks that people "
16508 "should have the \"right\" to browse in a library without the government "
16509 "knowing which books you look at (I'm one of those lefties, too), then this "
16510 "change in the technology of monitoring might concern you. If it becomes "
16511 "simple to gather and sort who does what in electronic spaces, then the "
16512 "friction-induced privacy of yesterday disappears."
16516 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
16517 #: freeculture.xml:12962
16519 "See, for example, Marc Rotenberg, \"Fair Information Practices and the "
16520 "Architecture of Privacy (What Larry Doesn't Get),\" Stanford Technology Law "
16521 "Review 1 (2001): par. 6–18, available at <ulink "
16522 "url=\"http://free-culture.cc/notes/\">link #72</ulink> (describing examples "
16523 "in which technology defines privacy policy). See also Jeffrey Rosen, The "
16524 "Naked Crowd: Reclaiming Security and Freedom in an Anxious Age (New York: "
16525 "Random House, 2004) (mapping tradeoffs between technology and privacy)."
16529 #. type: Content of: <book><chapter><sect1><sect2><para>
16530 #: freeculture.xml:12956
16532 "It is this reality that explains the push of many to define \"privacy\" on "
16533 "the Internet. It is the recognition that technology can remove what friction "
16534 "before gave us that leads many to push for laws to do what friction "
16535 "did.<placeholder type=\"footnote\" id=\"0\"/> And whether you're in favor of "
16536 "those laws or not, it is the pattern that is important here. We must take "
16537 "affirmative steps to secure a kind of freedom that was passively provided "
16538 "before. A change in technology now forces those who believe in privacy to "
16539 "affirmatively act where, before, privacy was given by default."
16542 #. type: Content of: <book><chapter><sect1><sect2><para>
16543 #: freeculture.xml:12980
16545 "A similar story could be told about the birth of the free software "
16546 "movement. When computers with software were first made available "
16547 "commercially, the software—both the source code and the "
16548 "binaries— was free. You couldn't run a program written for a Data "
16549 "General machine on an IBM machine, so Data General and IBM didn't care much "
16550 "about controlling their software."
16553 #. type: Content of: <book><chapter><sect1><sect2><indexterm><primary>
16554 #: freeculture.xml:12987
16555 msgid "Stallman, Richard"
16558 #. type: Content of: <book><chapter><sect1><sect2><para>
16559 #: freeculture.xml:12989
16561 "That was the world Richard Stallman was born into, and while he was a "
16562 "researcher at MIT, he grew to love the community that developed when one was "
16563 "free to explore and tinker with the software that ran on machines. Being a "
16564 "smart sort himself, and a talented programmer, Stallman grew to depend upon "
16565 "the freedom to add to or modify other people's work."
16568 #. type: Content of: <book><chapter><sect1><sect2><para>
16569 #: freeculture.xml:12997
16571 "In an academic setting, at least, that's not a terribly radical idea. In a "
16572 "math department, anyone would be free to tinker with a proof that someone "
16573 "offered. If you thought you had a better way to prove a theorem, you could "
16574 "take what someone else did and change it. In a classics department, if you "
16575 "believed a colleague's translation of a recently discovered text was flawed, "
16576 "you were free to improve it. Thus, to Stallman, it seemed obvious that you "
16577 "should be free to tinker with and improve the code that ran a machine. This, "
16578 "too, was knowledge. Why shouldn't it be open for criticism like anything "
16582 #. type: Content of: <book><chapter><sect1><sect2><para>
16583 #: freeculture.xml:13009
16585 "No one answered that question. Instead, the architecture of revenue for "
16586 "computing changed. As it became possible to import programs from one system "
16587 "to another, it became economically attractive (at least in the view of some) "
16588 "to hide the code of your program. So, too, as companies started selling "
16589 "peripherals for mainframe systems. If I could just take your printer driver "
16590 "and copy it, then that would make it easier for me to sell a printer to the "
16591 "market than it was for you."
16595 #. type: Content of: <book><chapter><sect1><sect2><para>
16596 #: freeculture.xml:13018
16598 "Thus, the practice of proprietary code began to spread, and by the early "
16599 "1980s, Stallman found himself surrounded by proprietary code. The world of "
16600 "free software had been erased by a change in the economics of computing. And "
16601 "as he believed, if he did nothing about it, then the freedom to change and "
16602 "share software would be fundamentally weakened."
16605 #. type: Content of: <book><chapter><sect1><sect2><para>
16606 #: freeculture.xml:13027
16608 "Therefore, in 1984, Stallman began a project to build a free operating "
16609 "system, so that at least a strain of free software would survive. That was "
16610 "the birth of the GNU project, into which Linus Torvalds's \"Linux\" kernel "
16611 "was added to produce the GNU/Linux operating system."
16614 #. type: Content of: <book><chapter><sect1><sect2><para>
16615 #: freeculture.xml:13033
16617 "Stallman's technique was to use copyright law to build a world of software "
16618 "that must be kept free. Software licensed under the Free Software "
16619 "Foundation's GPL cannot be modified and distributed unless the source code "
16620 "for that software is made available as well. Thus, anyone building upon "
16621 "GPL'd software would have to make their buildings free as well. This would "
16622 "assure, Stallman believed, that an ecology of code would develop that "
16623 "remained free for others to build upon. His fundamental goal was freedom; "
16624 "innovative creative code was a byproduct."
16627 #. type: Content of: <book><chapter><sect1><sect2><para>
16628 #: freeculture.xml:13044
16630 "Stallman was thus doing for software what privacy advocates now do for "
16631 "privacy. He was seeking a way to rebuild a kind of freedom that was taken "
16632 "for granted before. Through the affirmative use of licenses that bind "
16633 "copyrighted code, Stallman was affirmatively reclaiming a space where free "
16634 "software would survive. He was actively protecting what before had been "
16635 "passively guaranteed."
16638 #. type: Content of: <book><chapter><sect1><sect2><para>
16639 #: freeculture.xml:13052
16641 "Finally, consider a very recent example that more directly resonates with "
16642 "the story of this book. This is the shift in the way academic and scientific "
16643 "journals are produced."
16647 #. type: Content of: <book><chapter><sect1><sect2><para>
16648 #: freeculture.xml:13057
16650 "As digital technologies develop, it is becoming obvious to many that "
16651 "printing thousands of copies of journals every month and sending them to "
16652 "libraries is perhaps not the most efficient way to distribute "
16653 "knowledge. Instead, journals are increasingly becoming electronic, and "
16654 "libraries and their users are given access to these electronic journals "
16655 "through password-protected sites. Something similar to this has been "
16656 "happening in law for almost thirty years: Lexis and Westlaw have had "
16657 "electronic versions of case reports available to subscribers to their "
16658 "service. Although a Supreme Court opinion is not copyrighted, and anyone is "
16659 "free to go to a library and read it, Lexis and Westlaw are also free to "
16660 "charge users for the privilege of gaining access to that Supreme Court "
16661 "opinion through their respective services."
16664 #. type: Content of: <book><chapter><sect1><sect2><para>
16665 #: freeculture.xml:13073
16667 "There's nothing wrong in general with this, and indeed, the ability to "
16668 "charge for access to even public domain materials is a good incentive for "
16669 "people to develop new and innovative ways to spread knowledge. The law has "
16670 "agreed, which is why Lexis and Westlaw have been allowed to flourish. And if "
16671 "there's nothing wrong with selling the public domain, then there could be "
16672 "nothing wrong, in principle, with selling access to material that is not in "
16673 "the public domain."
16676 #. type: Content of: <book><chapter><sect1><sect2><para>
16677 #: freeculture.xml:13082
16679 "But what if the only way to get access to social and scientific data was "
16680 "through proprietary services? What if no one had the ability to browse this "
16681 "data except by paying for a subscription?"
16684 #. type: Content of: <book><chapter><sect1><sect2><para>
16685 #: freeculture.xml:13087
16687 "As many are beginning to notice, this is increasingly the reality with "
16688 "scientific journals. When these journals were distributed in paper form, "
16689 "libraries could make the journals available to anyone who had access to the "
16690 "library. Thus, patients with cancer could become cancer experts because the "
16691 "library gave them access. Or patients trying to understand the risks of a "
16692 "certain treatment could research those risks by reading all available "
16693 "articles about that treatment. This freedom was therefore a function of the "
16694 "institution of libraries (norms) and the technology of paper journals "
16695 "(architecture)—namely, that it was very hard to control access to a "
16699 #. type: Content of: <book><chapter><sect1><sect2><para>
16700 #: freeculture.xml:13099
16702 "As journals become electronic, however, the publishers are demanding that "
16703 "libraries not give the general public access to the journals. This means "
16704 "that the freedoms provided by print journals in public libraries begin to "
16705 "disappear. Thus, as with privacy and with software, a changing technology "
16706 "and market shrink a freedom taken for granted before."
16709 #. type: Content of: <book><chapter><sect1><sect2><para>
16710 #: freeculture.xml:13107
16712 "This shrinking freedom has led many to take affirmative steps to restore the "
16713 "freedom that has been lost. The Public Library of Science (PLoS), for "
16714 "example, is a nonprofit corporation dedicated to making scientific research "
16715 "available to anyone with a Web connection. Authors of scientific work submit "
16716 "that work to the Public Library of Science. That work is then subject to "
16717 "peer review. If accepted, the work is then deposited in a public, electronic "
16718 "archive and made permanently available for free. PLoS also sells a print "
16719 "version of its work, but the copyright for the print journal does not "
16720 "inhibit the right of anyone to redistribute the work for free. <placeholder "
16721 "type=\"indexterm\" id=\"0\"/>"
16724 #. type: Content of: <book><chapter><sect1><sect2><para>
16725 #: freeculture.xml:13121
16727 "This is one of many such efforts to restore a freedom taken for granted "
16728 "before, but now threatened by changing technology and markets. There's no "
16729 "doubt that this alternative competes with the traditional publishers and "
16730 "their efforts to make money from the exclusive distribution of content. But "
16731 "competition in our tradition is presumptively a good—especially when "
16732 "it helps spread knowledge and science."
16735 #. type: Content of: <book><chapter><sect1><sect2><title>
16736 #: freeculture.xml:13132
16737 msgid "Rebuilding Free Culture: One Idea"
16740 #. type: Content of: <book><chapter><sect1><sect2><para>
16741 #: freeculture.xml:13137
16743 "The same strategy could be applied to culture, as a response to the "
16744 "increasing control effected through law and technology."
16747 #. type: Content of: <book><chapter><sect1><sect2><para>
16748 #: freeculture.xml:13141
16750 "Enter the Creative Commons. The Creative Commons is a nonprofit corporation "
16751 "established in Massachusetts, but with its home at Stanford University. Its "
16752 "aim is to build a layer of reasonable copyright on top of the extremes that "
16753 "now reign. It does this by making it easy for people to build upon other "
16754 "people's work, by making it simple for creators to express the freedom for "
16755 "others to take and build upon their work. Simple tags, tied to "
16756 "human-readable descriptions, tied to bulletproof licenses, make this "
16761 #. type: Content of: <book><chapter><sect1><sect2><para>
16762 #: freeculture.xml:13151
16764 "Simple—which means without a middleman, or without a lawyer. By "
16765 "developing a free set of licenses that people can attach to their content, "
16766 "Creative Commons aims to mark a range of content that can easily, and "
16767 "reliably, be built upon. These tags are then linked to machine-readable "
16768 "versions of the license that enable computers automatically to identify "
16769 "content that can easily be shared. These three expressions together—a "
16770 "legal license, a human-readable description, and machine-readable "
16771 "tags—constitute a Creative Commons license. A Creative Commons license "
16772 "constitutes a grant of freedom to anyone who accesses the license, and more "
16773 "importantly, an expression of the ideal that the person associated with the "
16774 "license believes in something different than the \"All\" or \"No\" "
16775 "extremes. Content is marked with the CC mark, which does not mean that "
16776 "copyright is waived, but that certain freedoms are given."
16779 #. type: Content of: <book><chapter><sect1><sect2><para>
16780 #: freeculture.xml:13169
16782 "These freedoms are beyond the freedoms promised by fair use. Their precise "
16783 "contours depend upon the choices the creator makes. The creator can choose a "
16784 "license that permits any use, so long as attribution is given. She can "
16785 "choose a license that permits only noncommercial use. She can choose a "
16786 "license that permits any use so long as the same freedoms are given to other "
16787 "uses (\"share and share alike\"). Or any use so long as no derivative use is "
16788 "made. Or any use at all within developing nations. Or any sampling use, so "
16789 "long as full copies are not made. Or lastly, any educational use."
16792 #. type: Content of: <book><chapter><sect1><sect2><para>
16793 #: freeculture.xml:13180
16795 "These choices thus establish a range of freedoms beyond the default of "
16796 "copyright law. They also enable freedoms that go beyond traditional fair "
16797 "use. And most importantly, they express these freedoms in a way that "
16798 "subsequent users can use and rely upon without the need to hire a "
16799 "lawyer. Creative Commons thus aims to build a layer of content, governed by "
16800 "a layer of reasonable copyright law, that others can build upon. Voluntary "
16801 "choice of individuals and creators will make this content available. And "
16802 "that content will in turn enable us to rebuild a public domain."
16805 #. type: Content of: <book><chapter><sect1><sect2><para><indexterm><primary>
16806 #: freeculture.xml:13201
16807 msgid "Garlick, Mia"
16810 #. type: Content of: <book><chapter><sect1><sect2><para>
16811 #: freeculture.xml:13191
16813 "This is just one project among many within the Creative Commons. And of "
16814 "course, Creative Commons is not the only organization pursuing such "
16815 "freedoms. But the point that distinguishes the Creative Commons from many is "
16816 "that we are not interested only in talking about a public domain or in "
16817 "getting legislators to help build a public domain. Our aim is to build a "
16818 "movement of consumers and producers of content (\"content conducers,\" as "
16819 "attorney Mia Garlick calls them) who help build the public domain and, by "
16820 "their work, demonstrate the importance of the public domain to other "
16821 "creativity. <placeholder type=\"indexterm\" id=\"0\"/>"
16824 #. type: Content of: <book><chapter><sect1><sect2><para>
16825 #: freeculture.xml:13204
16827 "The aim is not to fight the \"All Rights Reserved\" sorts. The aim is to "
16828 "complement them. The problems that the law creates for us as a culture are "
16829 "produced by insane and unintended consequences of laws written centuries "
16830 "ago, applied to a technology that only Jefferson could have imagined. The "
16831 "rules may well have made sense against a background of technologies from "
16832 "centuries ago, but they do not make sense against the background of digital "
16833 "technologies. New rules—with different freedoms, expressed in ways so "
16834 "that humans without lawyers can use them—are needed. Creative Commons "
16835 "gives people a way effectively to begin to build those rules."
16838 #. type: Content of: <book><chapter><sect1><sect2><para>
16839 #: freeculture.xml:13216
16841 "Why would creators participate in giving up total control? Some participate "
16842 "to better spread their content. Cory Doctorow, for example, is a science "
16843 "fiction author. His first novel, Down and Out in the Magic Kingdom, was "
16844 "released on-line and for free, under a Creative Commons license, on the same "
16845 "day that it went on sale in bookstores."
16848 #. type: Content of: <book><chapter><sect1><sect2><para>
16849 #: freeculture.xml:13223
16851 "Why would a publisher ever agree to this? I suspect his publisher reasoned "
16852 "like this: There are two groups of people out there: (1) those who will buy "
16853 "Cory's book whether or not it's on the Internet, and (2) those who may never "
16854 "hear of Cory's book, if it isn't made available for free on the "
16855 "Internet. Some part of (1) will download Cory's book instead of buying "
16856 "it. Call them bad-(1)s. Some part of (2) will download Cory's book, like "
16857 "it, and then decide to buy it. Call them (2)-goods. If there are more "
16858 "(2)-goods than bad-(1)s, the strategy of releasing Cory's book free on-line "
16859 "will probably increase sales of Cory's book."
16862 #. type: Content of: <book><chapter><sect1><sect2><para>
16863 #: freeculture.xml:13235
16865 "Indeed, the experience of his publisher clearly supports that conclusion. "
16866 "The book's first printing was exhausted months before the publisher had "
16867 "expected. This first novel of a science fiction author was a total success."
16871 #. type: Content of: <book><chapter><sect1><sect2><para>
16872 #: freeculture.xml:13241
16874 "The idea that free content might increase the value of nonfree content was "
16875 "confirmed by the experience of another author. Peter Wayner, who wrote a "
16876 "book about the free software movement titled Free for All, made an "
16877 "electronic version of his book free on-line under a Creative Commons license "
16878 "after the book went out of print. He then monitored used book store prices "
16879 "for the book. As predicted, as the number of downloads increased, the used "
16880 "book price for his book increased, as well."
16884 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
16885 #: freeculture.xml:13267
16887 "Willful Infringement: A Report from the Front Lines of the Real Culture Wars "
16888 "(2003), produced by Jed Horovitz, directed by Greg Hittelman, a Fiat Lucre "
16889 "production, available at <ulink url=\"http://free-culture.cc/notes/\">link "
16893 #. type: Content of: <book><chapter><sect1><sect2><para>
16894 #: freeculture.xml:13252
16896 "These are examples of using the Commons to better spread proprietary "
16897 "content. I believe that is a wonderful and common use of the Commons. There "
16898 "are others who use Creative Commons licenses for other reasons. Many who use "
16899 "the \"sampling license\" do so because anything else would be "
16900 "hypocritical. The sampling license says that others are free, for commercial "
16901 "or noncommercial purposes, to sample content from the licensed work; they "
16902 "are just not free to make full copies of the licensed work available to "
16903 "others. This is consistent with their own art—they, too, sample from "
16904 "others. Because the legal costs of sampling are so high (Walter Leaphart, "
16905 "manager of the rap group Public Enemy, which was born sampling the music of "
16906 "others, has stated that he does not \"allow\" Public Enemy to sample "
16907 "anymore, because the legal costs are so high<placeholder type=\"footnote\" "
16908 "id=\"0\"/>), these artists release into the creative environment content "
16909 "that others can build upon, so that their form of creativity might grow."
16912 #. type: Content of: <book><chapter><sect1><sect2><para>
16913 #: freeculture.xml:13276
16915 "Finally, there are many who mark their content with a Creative Commons "
16916 "license just because they want to express to others the importance of "
16917 "balance in this debate. If you just go along with the system as it is, you "
16918 "are effectively saying you believe in the \"All Rights Reserved\" "
16919 "model. Good for you, but many do not. Many believe that however appropriate "
16920 "that rule is for Hollywood and freaks, it is not an appropriate description "
16921 "of how most creators view the rights associated with their content. The "
16922 "Creative Commons license expresses this notion of \"Some Rights Reserved,\" "
16923 "and gives many the chance to say it to others."
16927 #. type: Content of: <book><chapter><sect1><sect2><para>
16928 #: freeculture.xml:13288
16930 "In the first six months of the Creative Commons experiment, over 1 million "
16931 "objects were licensed with these free-culture licenses. The next step is "
16932 "partnerships with middleware content providers to help them build into their "
16933 "technologies simple ways for users to mark their content with Creative "
16934 "Commons freedoms. Then the next step is to watch and celebrate creators who "
16935 "build content based upon content set free."
16938 #. type: Content of: <book><chapter><sect1><sect2><para>
16939 #: freeculture.xml:13298
16941 "These are first steps to rebuilding a public domain. They are not mere "
16942 "arguments; they are action. Building a public domain is the first step to "
16943 "showing people how important that domain is to creativity and "
16944 "innovation. Creative Commons relies upon voluntary steps to achieve this "
16945 "rebuilding. They will lead to a world in which more than voluntary steps are "
16949 #. type: Content of: <book><chapter><sect1><sect2><para>
16950 #: freeculture.xml:13306
16952 "Creative Commons is just one example of voluntary efforts by individuals and "
16953 "creators to change the mix of rights that now govern the creative field. The "
16954 "project does not compete with copyright; it complements it. Its aim is not "
16955 "to defeat the rights of authors, but to make it easier for authors and "
16956 "creators to exercise their rights more flexibly and cheaply. That "
16957 "difference, we believe, will enable creativity to spread more easily."
16960 #. type: Content of: <book><chapter><sect1><title>
16961 #: freeculture.xml:13320
16965 #. type: Content of: <book><chapter><sect1><para>
16966 #: freeculture.xml:13322
16968 "We will not reclaim a free culture by individual action alone. It will also "
16969 "take important reforms of laws. We have a long way to go before the "
16970 "politicians will listen to these ideas and implement these reforms. But "
16971 "that also means that we have time to build awareness around the changes that "
16975 #. type: Content of: <book><chapter><sect1><para>
16976 #: freeculture.xml:13329
16978 "In this chapter, I outline five kinds of changes: four that are general, and "
16979 "one that's specific to the most heated battle of the day, music. Each is a "
16980 "step, not an end. But any of these steps would carry us a long way to our "
16984 #. type: Content of: <book><chapter><sect1><sect2><title>
16985 #: freeculture.xml:13336
16986 msgid "1. More Formalities"
16989 #. type: Content of: <book><chapter><sect1><sect2><para>
16990 #: freeculture.xml:13338
16992 "If you buy a house, you have to record the sale in a deed. If you buy land "
16993 "upon which to build a house, you have to record the purchase in a deed. If "
16994 "you buy a car, you get a bill of sale and register the car. If you buy an "
16995 "airplane ticket, it has your name on it."
16999 #. type: Content of: <book><chapter><sect1><sect2><para>
17000 #: freeculture.xml:13345
17002 "These are all formalities associated with property. They are requirements "
17003 "that we all must bear if we want our property to be protected."
17006 #. type: Content of: <book><chapter><sect1><sect2><para>
17007 #: freeculture.xml:13350
17009 "In contrast, under current copyright law, you automatically get a copyright, "
17010 "regardless of whether you comply with any formality. You don't have to "
17011 "register. You don't even have to mark your content. The default is control, "
17012 "and \"formalities\" are banished."
17015 #. type: Content of: <book><chapter><sect1><sect2><para>
17016 #: freeculture.xml:13356
17020 #. type: Content of: <book><chapter><sect1><sect2><para>
17021 #: freeculture.xml:13359
17023 "As I suggested in chapter 10, the motivation to abolish formalities was a "
17024 "good one. In the world before digital technologies, formalities imposed a "
17025 "burden on copyright holders without much benefit. Thus, it was progress when "
17026 "the law relaxed the formal requirements that a copyright owner must bear to "
17027 "protect and secure his work. Those formalities were getting in the way."
17030 #. type: Content of: <book><chapter><sect1><sect2><para>
17031 #: freeculture.xml:13367
17033 "But the Internet changes all this. Formalities today need not be a "
17034 "burden. Rather, the world without formalities is the world that burdens "
17035 "creativity. Today, there is no simple way to know who owns what, or with "
17036 "whom one must deal in order to use or build upon the creative work of "
17037 "others. There are no records, there is no system to trace— there is no "
17038 "simple way to know how to get permission. Yet given the massive increase in "
17039 "the scope of copyright's rule, getting permission is a necessary step for "
17040 "any work that builds upon our past. And thus, the lack of formalities forces "
17041 "many into silence where they otherwise could speak."
17045 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
17046 #: freeculture.xml:13381
17048 "The proposal I am advancing here would apply to American works only. "
17049 "Obviously, I believe it would be beneficial for the same idea to be adopted "
17050 "by other countries as well."
17053 #. type: Content of: <book><chapter><sect1><sect2><para>
17054 #: freeculture.xml:13379
17056 "The law should therefore change this requirement<placeholder "
17057 "type=\"footnote\" id=\"0\"/>—but it should not change it by going back "
17058 "to the old, broken system. We should require formalities, but we should "
17059 "establish a system that will create the incentives to minimize the burden of "
17060 "these formalities."
17063 #. type: Content of: <book><chapter><sect1><sect2><para>
17064 #: freeculture.xml:13389
17066 "The important formalities are three: marking copyrighted work, registering "
17067 "copyrights, and renewing the claim to copyright. Traditionally, the first of "
17068 "these three was something the copyright owner did; the second two were "
17069 "something the government did. But a revised system of formalities would "
17070 "banish the government from the process, except for the sole purpose of "
17071 "approving standards developed by others."
17074 #. type: Content of: <book><chapter><sect1><sect2><sect3><title>
17075 #: freeculture.xml:13401
17076 msgid "REGISTRATION AND RENEWAL"
17079 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17080 #: freeculture.xml:13403
17082 "Under the old system, a copyright owner had to file a registration with the "
17083 "Copyright Office to register or renew a copyright. When filing that "
17084 "registration, the copyright owner paid a fee. As with most government "
17085 "agencies, the Copyright Office had little incentive to minimize the burden "
17086 "of registration; it also had little incentive to minimize the fee. And as "
17087 "the Copyright Office is not a main target of government policymaking, the "
17088 "office has historically been terribly underfunded. Thus, when people who "
17089 "know something about the process hear this idea about formalities, their "
17090 "first reaction is panic—nothing could be worse than forcing people to "
17091 "deal with the mess that is the Copyright Office."
17094 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17095 #: freeculture.xml:13416
17097 "Yet it is always astonishing to me that we, who come from a tradition of "
17098 "extraordinary innovation in governmental design, can no longer think "
17099 "innovatively about how governmental functions can be designed. Just because "
17100 "there is a public purpose to a government role, it doesn't follow that the "
17101 "government must actually administer the role. Instead, we should be creating "
17102 "incentives for private parties to serve the public, subject to standards "
17103 "that the government sets."
17106 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17107 #: freeculture.xml:13425
17109 "In the context of registration, one obvious model is the Internet. There "
17110 "are at least 32 million Web sites registered around the world. Domain name "
17111 "owners for these Web sites have to pay a fee to keep their registration "
17112 "alive. In the main top-level domains (.com, .org, .net), there is a central "
17113 "registry. The actual registrations are, however, performed by many competing "
17114 "registrars. That competition drives the cost of registering down, and more "
17115 "importantly, it drives the ease with which registration occurs up."
17119 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17120 #: freeculture.xml:13435
17122 "We should adopt a similar model for the registration and renewal of "
17123 "copyrights. The Copyright Office may well serve as the central registry, but "
17124 "it should not be in the registrar business. Instead, it should establish a "
17125 "database, and a set of standards for registrars. It should approve "
17126 "registrars that meet its standards. Those registrars would then compete with "
17127 "one another to deliver the cheapest and simplest systems for registering and "
17128 "renewing copyrights. That competition would substantially lower the burden "
17129 "of this formality—while producing a database of registrations that "
17130 "would facilitate the licensing of content."
17133 #. type: Content of: <book><chapter><sect1><sect2><sect3><title>
17134 #: freeculture.xml:13450
17138 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17139 #: freeculture.xml:13452
17141 "It used to be that the failure to include a copyright notice on a creative "
17142 "work meant that the copyright was forfeited. That was a harsh punishment for "
17143 "failing to comply with a regulatory rule—akin to imposing the death "
17144 "penalty for a parking ticket in the world of creative rights. Here again, "
17145 "there is no reason that a marking requirement needs to be enforced in this "
17146 "way. And more importantly, there is no reason a marking requirement needs to "
17147 "be enforced uniformly across all media."
17150 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17151 #: freeculture.xml:13462
17153 "The aim of marking is to signal to the public that this work is copyrighted "
17154 "and that the author wants to enforce his rights. The mark also makes it easy "
17155 "to locate a copyright owner to secure permission to use the work."
17158 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17159 #: freeculture.xml:13468
17161 "One of the problems the copyright system confronted early on was that "
17162 "different copyrighted works had to be differently marked. It wasn't clear "
17163 "how or where a statue was to be marked, or a record, or a film. A new "
17164 "marking requirement could solve these problems by recognizing the "
17165 "differences in media, and by allowing the system of marking to evolve as "
17166 "technologies enable it to. The system could enable a special signal from the "
17167 "failure to mark—not the loss of the copyright, but the loss of the "
17168 "right to punish someone for failing to get permission first."
17172 #. type: Content of: <book><chapter><sect1><sect2><sect3><para><footnote><para>
17173 #: freeculture.xml:13485
17175 "There would be a complication with derivative works that I have not solved "
17176 "here. In my view, the law of derivatives creates a more complicated system "
17177 "than is justified by the marginal incentive it creates."
17181 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17182 #: freeculture.xml:13478
17184 "Let's start with the last point. If a copyright owner allows his work to be "
17185 "published without a copyright notice, the consequence of that failure need "
17186 "not be that the copyright is lost. The consequence could instead be that "
17187 "anyone has the right to use this work, until the copyright owner complains "
17188 "and demonstrates that it is his work and he doesn't give "
17189 "permission.<placeholder type=\"footnote\" id=\"0\"/> The meaning of an "
17190 "unmarked work would therefore be \"use unless someone complains.\" If "
17191 "someone does complain, then the obligation would be to stop using the work "
17192 "in any new work from then on though no penalty would attach for existing "
17193 "uses. This would create a strong incentive for copyright owners to mark "
17197 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17198 #: freeculture.xml:13498
17200 "That in turn raises the question about how work should best be marked. Here "
17201 "again, the system needs to adjust as the technologies evolve. The best way "
17202 "to ensure that the system evolves is to limit the Copyright Office's role to "
17203 "that of approving standards for marking content that have been crafted "
17207 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17208 #: freeculture.xml:13505
17210 "For example, if a recording industry association devises a method for "
17211 "marking CDs, it would propose that to the Copyright Office. The Copyright "
17212 "Office would hold a hearing, at which other proposals could be made. The "
17213 "Copyright Office would then select the proposal that it judged preferable, "
17214 "and it would base that choice solely upon the consideration of which method "
17215 "could best be integrated into the registration and renewal system. We would "
17216 "not count on the government to innovate; but we would count on the "
17217 "government to keep the product of innovation in line with its other "
17218 "important functions."
17221 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17222 #: freeculture.xml:13516
17224 "Finally, marking content clearly would simplify registration requirements. "
17225 "If photographs were marked by author and year, there would be little reason "
17226 "not to allow a photographer to reregister, for example, all photographs "
17227 "taken in a particular year in one quick step. The aim of the formality is "
17228 "not to burden the creator; the system itself should be kept as simple as "
17232 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17233 #: freeculture.xml:13524
17235 "The objective of formalities is to make things clear. The existing system "
17236 "does nothing to make things clear. Indeed, it seems designed to make things "
17240 #. type: Content of: <book><chapter><sect1><sect2><sect3><para>
17241 #: freeculture.xml:13529
17243 "If formalities such as registration were reinstated, one of the most "
17244 "difficult aspects of relying upon the public domain would be removed. It "
17245 "would be simple to identify what content is presumptively free; it would be "
17246 "simple to identify who controls the rights for a particular kind of content; "
17247 "it would be simple to assert those rights, and to renew that assertion at "
17248 "the appropriate time."
17251 #. type: Content of: <book><chapter><sect1><sect2><title>
17252 #: freeculture.xml:13541
17253 msgid "2. Shorter Terms"
17256 #. type: Content of: <book><chapter><sect1><sect2><para>
17257 #: freeculture.xml:13543
17259 "The term of copyright has gone from fourteen years to ninety-five years for "
17260 "corporate authors, and life of the author plus seventy years for natural "
17265 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
17266 #: freeculture.xml:13555
17268 "\"A Radical Rethink,\" Economist, 366:8308 (25 January 2003): 15, available "
17269 "at <ulink url=\"http://free-culture.cc/notes/\">link #74</ulink>."
17272 #. type: Content of: <book><chapter><sect1><sect2><para>
17273 #: freeculture.xml:13548
17275 "In The Future of Ideas, I proposed a seventy-five-year term, granted in "
17276 "five-year increments with a requirement of renewal every five years. That "
17277 "seemed radical enough at the time. But after we lost Eldred v. Ashcroft, "
17278 "the proposals became even more radical. The Economist endorsed a proposal "
17279 "for a fourteen-year copyright term.<placeholder type=\"footnote\" id=\"0\"/> "
17280 "Others have proposed tying the term to the term for patents."
17283 #. type: Content of: <book><chapter><sect1><sect2><para>
17284 #: freeculture.xml:13562
17286 "I agree with those who believe that we need a radical change in copyright's "
17287 "term. But whether fourteen years or seventy-five, there are four principles "
17288 "that are important to keep in mind about copyright terms."
17292 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17293 #: freeculture.xml:13570
17295 "Keep it short: The term should be as long as necessary to give incentives to "
17296 "create, but no longer. If it were tied to very strong protections for "
17297 "authors (so authors were able to reclaim rights from publishers), rights to "
17298 "the same work (not derivative works) might be extended further. The key is "
17299 "not to tie the work up with legal regulations when it no longer benefits an "
17305 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17306 #: freeculture.xml:13578
17308 "Keep it simple: The line between the public domain and protected content "
17309 "must be kept clear. Lawyers like the fuzziness of \"fair use,\" and the "
17310 "distinction between \"ideas\" and \"expression.\" That kind of law gives "
17311 "them lots of work. But our framers had a simpler idea in mind: protected "
17312 "versus unprotected. The value of short terms is that there is little need "
17313 "to build exceptions into copyright when the term itself is kept short. A "
17314 "clear and active \"lawyer-free zone\" makes the complexities of \"fair use\" "
17315 "and \"idea/expression\" less necessary to navigate."
17319 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para><footnote><para>
17320 #: freeculture.xml:13598
17322 "Department of Veterans Affairs, Veteran's Application for Compensation "
17323 "and/or Pension, VA Form 21-526 (OMB Approved No. 2900-0001), available at "
17324 "<ulink url=\"http://free-culture.cc/notes/\">link #75</ulink>."
17327 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17328 #: freeculture.xml:13591
17330 "Keep it alive: Copyright should have to be renewed. Especially if the "
17331 "maximum term is long, the copyright owner should be required to signal "
17332 "periodically that he wants the protection continued. This need not be an "
17333 "onerous burden, but there is no reason this monopoly protection has to be "
17334 "granted for free. On average, it takes ninety minutes for a veteran to apply "
17335 "for a pension.<placeholder type=\"footnote\" id=\"0\"/> If we make veterans "
17336 "suffer that burden, I don't see why we couldn't require authors to spend ten "
17337 "minutes every fifty years to file a single form."
17341 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17342 #: freeculture.xml:13609
17344 "Keep it prospective: Whatever the term of copyright should be, the clearest "
17345 "lesson that economists teach is that a term once given should not be "
17346 "extended. It might have been a mistake in 1923 for the law to offer authors "
17347 "only a fifty-six-year term. I don't think so, but it's possible. If it was a "
17348 "mistake, then the consequence was that we got fewer authors to create in "
17349 "1923 than we otherwise would have. But we can't correct that mistake today "
17350 "by increasing the term. No matter what we do today, we will not increase the "
17351 "number of authors who wrote in 1923. Of course, we can increase the reward "
17352 "that those who write now get (or alternatively, increase the copyright "
17353 "burden that smothers many works that are today invisible). But increasing "
17354 "their reward will not increase their creativity in 1923. What's not done is "
17355 "not done, and there's nothing we can do about that now."
17358 #. type: Content of: <book><chapter><sect1><sect2><para>
17359 #: freeculture.xml:13624
17361 "These changes together should produce an average copyright term that is much "
17362 "shorter than the current term. Until 1976, the average term was just 32.2 "
17363 "years. We should be aiming for the same."
17366 #. type: Content of: <book><chapter><sect1><sect2><para>
17367 #: freeculture.xml:13629
17369 "No doubt the extremists will call these ideas \"radical.\" (After all, I "
17370 "call them \"extremists.\") But again, the term I recommended was longer than "
17371 "the term under Richard Nixon. How \"radical\" can it be to ask for a more "
17372 "generous copyright law than Richard Nixon presided over?"
17375 #. type: Content of: <book><chapter><sect1><sect2><title>
17376 #: freeculture.xml:13639
17377 msgid "3. Free Use Vs. Fair Use"
17380 #. type: Content of: <book><chapter><sect1><sect2><para>
17381 #: freeculture.xml:13641
17383 "As I observed at the beginning of this book, property law originally granted "
17384 "property owners the right to control their property from the ground to the "
17385 "heavens. The airplane came along. The scope of property rights quickly "
17386 "changed. There was no fuss, no constitutional challenge. It made no sense "
17387 "anymore to grant that much control, given the emergence of that new "
17391 #. type: Content of: <book><chapter><sect1><sect2><para>
17392 #: freeculture.xml:13649
17394 "Our Constitution gives Congress the power to give authors \"exclusive "
17395 "right\" to \"their writings.\" Congress has given authors an exclusive right "
17396 "to \"their writings\" plus any derivative writings (made by others) that are "
17397 "sufficiently close to the author's original work. Thus, if I write a book, "
17398 "and you base a movie on that book, I have the power to deny you the right to "
17399 "release that movie, even though that movie is not \"my writing.\""
17403 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
17404 #: freeculture.xml:13662
17406 "Benjamin Kaplan, An Unhurried View of Copyright (New York: Columbia "
17407 "University Press, 1967), 32."
17410 #. type: Content of: <book><chapter><sect1><sect2><para>
17411 #: freeculture.xml:13658
17413 "Congress granted the beginnings of this right in 1870, when it expanded the "
17414 "exclusive right of copyright to include a right to control translations and "
17415 "dramatizations of a work.<placeholder type=\"footnote\" id=\"0\"/> The "
17416 "courts have expanded it slowly through judicial interpretation ever "
17417 "since. This expansion has been commented upon by one of the law's greatest "
17418 "judges, Judge Benjamin Kaplan."
17422 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para><footnote><para>
17423 #: freeculture.xml:13675
17427 #. type: Content of: <book><chapter><sect1><sect2><blockquote><para>
17428 #: freeculture.xml:13671
17430 "So inured have we become to the extension of the monopoly to a large range "
17431 "of so-called derivative works, that we no longer sense the oddity of "
17432 "accepting such an enlargement of copyright while yet intoning the "
17433 "abracadabra of idea and expression.<placeholder type=\"footnote\" id=\"0\"/>"
17436 #. type: Content of: <book><chapter><sect1><sect2><para>
17437 #: freeculture.xml:13680
17439 "I think it's time to recognize that there are airplanes in this field and "
17440 "the expansiveness of these rights of derivative use no longer make "
17441 "sense. More precisely, they don't make sense for the period of time that a "
17442 "copyright runs. And they don't make sense as an amorphous grant. Consider "
17443 "each limitation in turn."
17446 #. type: Content of: <book><chapter><sect1><sect2><para>
17447 #: freeculture.xml:13687
17449 "Term: If Congress wants to grant a derivative right, then that right should "
17450 "be for a much shorter term. It makes sense to protect John Grisham's right "
17451 "to sell the movie rights to his latest novel (or at least I'm willing to "
17452 "assume it does); but it does not make sense for that right to run for the "
17453 "same term as the underlying copyright. The derivative right could be "
17454 "important in inducing creativity; it is not important long after the "
17455 "creative work is done. <placeholder type=\"indexterm\" id=\"0\"/>"
17458 #. type: Content of: <book><chapter><sect1><sect2><para>
17459 #: freeculture.xml:13699
17461 "Scope: Likewise should the scope of derivative rights be narrowed. Again, "
17462 "there are some cases in which derivative rights are important. Those should "
17463 "be specified. But the law should draw clear lines around regulated and "
17464 "unregulated uses of copyrighted material. When all \"reuse\" of creative "
17465 "material was within the control of businesses, perhaps it made sense to "
17466 "require lawyers to negotiate the lines. It no longer makes sense for lawyers "
17467 "to negotiate the lines. Think about all the creative possibilities that "
17468 "digital technologies enable; now imagine pouring molasses into the "
17469 "machines. That's what this general requirement of permission does to the "
17470 "creative process. Smothers it."
17473 #. type: Content of: <book><chapter><sect1><sect2><para>
17474 #: freeculture.xml:13711
17476 "This was the point that Alben made when describing the making of the Clint "
17477 "Eastwood CD. While it makes sense to require negotiation for foreseeable "
17478 "derivative rights—turning a book into a movie, or a poem into a "
17479 "musical score—it doesn't make sense to require negotiation for the "
17480 "unforeseeable. Here, a statutory right would make much more sense."
17483 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
17484 #: freeculture.xml:13727
17485 msgid "Goldstein, Paul"
17488 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
17489 #: freeculture.xml:13725
17491 "Paul Goldstein, Copyright's Highway: From Gutenberg to the Celestial Jukebox "
17492 "(Stanford: Stanford University Press, 2003), 187–216. <placeholder "
17493 "type=\"indexterm\" id=\"0\"/>"
17496 #. type: Content of: <book><chapter><sect1><sect2><para>
17497 #: freeculture.xml:13719
17499 "In each of these cases, the law should mark the uses that are protected, and "
17500 "the presumption should be that other uses are not protected. This is the "
17501 "reverse of the recommendation of my colleague Paul Goldstein.<placeholder "
17502 "type=\"footnote\" id=\"0\"/> His view is that the law should be written so "
17503 "that expanded protections follow expanded uses."
17506 #. type: Content of: <book><chapter><sect1><sect2><para>
17507 #: freeculture.xml:13733
17509 "Goldstein's analysis would make perfect sense if the cost of the legal "
17510 "system were small. But as we are currently seeing in the context of the "
17511 "Internet, the uncertainty about the scope of protection, and the incentives "
17512 "to protect existing architectures of revenue, combined with a strong "
17513 "copyright, weaken the process of innovation."
17517 #. type: Content of: <book><chapter><sect1><sect2><para>
17518 #: freeculture.xml:13740
17520 "The law could remedy this problem either by removing protection beyond the "
17521 "part explicitly drawn or by granting reuse rights upon certain statutory "
17522 "conditions. Either way, the effect would be to free a great deal of culture "
17523 "to others to cultivate. And under a statutory rights regime, that reuse "
17524 "would earn artists more income."
17527 #. type: Content of: <book><chapter><sect1><sect2><title>
17528 #: freeculture.xml:13750
17529 msgid "4. Liberate the Music—Again"
17532 #. type: Content of: <book><chapter><sect1><sect2><para>
17533 #: freeculture.xml:13752
17535 "The battle that got this whole war going was about music, so it wouldn't be "
17536 "fair to end this book without addressing the issue that is, to most people, "
17537 "most pressing—music. There is no other policy issue that better "
17538 "teaches the lessons of this book than the battles around the sharing of "
17542 #. type: Content of: <book><chapter><sect1><sect2><para>
17543 #: freeculture.xml:13759
17545 "The appeal of file-sharing music was the crack cocaine of the Internet's "
17546 "growth. It drove demand for access to the Internet more powerfully than any "
17547 "other single application. It was the Internet's killer app—possibly in "
17548 "two senses of that word. It no doubt was the application that drove demand "
17549 "for bandwidth. It may well be the application that drives demand for "
17550 "regulations that in the end kill innovation on the network."
17553 #. type: Content of: <book><chapter><sect1><sect2><para>
17554 #: freeculture.xml:13768
17556 "The aim of copyright, with respect to content in general and music in "
17557 "particular, is to create the incentives for music to be composed, performed, "
17558 "and, most importantly, spread. The law does this by giving an exclusive "
17559 "right to a composer to control public performances of his work, and to a "
17560 "performing artist to control copies of her performance."
17563 #. type: Content of: <book><chapter><sect1><sect2><para>
17564 #: freeculture.xml:13775
17566 "File-sharing networks complicate this model by enabling the spread of "
17567 "content for which the performer has not been paid. But of course, that's not "
17568 "all the file-sharing networks do. As I described in chapter 5, they enable "
17569 "four different kinds of sharing:"
17573 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17574 #: freeculture.xml:13783
17576 "There are some who are using sharing networks as substitutes for purchasing "
17581 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17582 #: freeculture.xml:13788
17584 "There are also some who are using sharing networks to sample, on the way to "
17590 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17591 #: freeculture.xml:13794
17593 "There are many who are using file-sharing networks to get access to content "
17594 "that is no longer sold but is still under copyright or that would have been "
17595 "too cumbersome to buy off the Net."
17599 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17600 #: freeculture.xml:13800
17602 "There are many who are using file-sharing networks to get access to content "
17603 "that is not copyrighted or to get access that the copyright owner plainly "
17607 #. type: Content of: <book><chapter><sect1><sect2><para>
17608 #: freeculture.xml:13806
17610 "Any reform of the law needs to keep these different uses in focus. It must "
17611 "avoid burdening type D even if it aims to eliminate type A. The eagerness "
17612 "with which the law aims to eliminate type A, moreover, should depend upon "
17613 "the magnitude of type B. As with VCRs, if the net effect of sharing is "
17614 "actually not very harmful, the need for regulation is significantly "
17618 #. type: Content of: <book><chapter><sect1><sect2><para>
17619 #: freeculture.xml:13814
17621 "As I said in chapter 5, the actual harm caused by sharing is controversial. "
17622 "For the purposes of this chapter, however, I assume the harm is real. I "
17623 "assume, in other words, that type A sharing is significantly greater than "
17624 "type B, and is the dominant use of sharing networks."
17627 #. type: Content of: <book><chapter><sect1><sect2><para>
17628 #: freeculture.xml:13821
17630 "Nonetheless, there is a crucial fact about the current technological context "
17631 "that we must keep in mind if we are to understand how the law should "
17635 #. type: Content of: <book><chapter><sect1><sect2><para>
17636 #: freeculture.xml:13826
17638 "Today, file sharing is addictive. In ten years, it won't be. It is addictive "
17639 "today because it is the easiest way to gain access to a broad range of "
17640 "content. It won't be the easiest way to get access to a broad range of "
17641 "content in ten years. Today, access to the Internet is cumbersome and "
17642 "slow—we in the United States are lucky to have broadband service at "
17643 "1.5 MBs, and very rarely do we get service at that speed both up and "
17644 "down. Although wireless access is growing, most of us still get access "
17645 "across wires. Most only gain access through a machine with a keyboard. The "
17646 "idea of the always on, always connected Internet is mainly just an idea."
17650 #. type: Content of: <book><chapter><sect1><sect2><para>
17651 #: freeculture.xml:13838
17653 "But it will become a reality, and that means the way we get access to the "
17654 "Internet today is a technology in transition. Policy makers should not make "
17655 "policy on the basis of technology in transition. They should make policy on "
17656 "the basis of where the technology is going. The question should not be, how "
17657 "should the law regulate sharing in this world? The question should be, what "
17658 "law will we require when the network becomes the network it is clearly "
17659 "becoming? That network is one in which every machine with electricity is "
17660 "essentially on the Net; where everywhere you are—except maybe the "
17661 "desert or the Rockies—you can instantaneously be connected to the "
17662 "Internet. Imagine the Internet as ubiquitous as the best cell-phone service, "
17663 "where with the flip of a device, you are connected."
17667 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
17668 #: freeculture.xml:13870
17670 "See, for example, \"Music Media Watch,\" The J@pan Inc. Newsletter, 3 April "
17671 "2002, available at <ulink url=\"http://free-culture.cc/notes/\">link "
17675 #. type: Content of: <book><chapter><sect1><sect2><para>
17676 #: freeculture.xml:13853
17678 "In that world, it will be extremely easy to connect to services that give "
17679 "you access to content on the fly—such as Internet radio, content that "
17680 "is streamed to the user when the user demands. Here, then, is the critical "
17681 "point: When it is extremely easy to connect to services that give access to "
17682 "content, it will be easier to connect to services that give you access to "
17683 "content than it will be to download and store content on the many devices "
17684 "you will have for playing content. It will be easier, in other words, to "
17685 "subscribe than it will be to be a database manager, as everyone in the "
17686 "download-sharing world of Napster-like technologies essentially is. Content "
17687 "services will compete with content sharing, even if the services charge "
17688 "money for the content they give access to. Already cell-phone services in "
17689 "Japan offer music (for a fee) streamed over cell phones (enhanced with plugs "
17690 "for headphones). The Japanese are paying for this content even though "
17691 "\"free\" content is available in the form of MP3s across the "
17692 "Web.<placeholder type=\"footnote\" id=\"0\"/>"
17696 #. type: Content of: <book><chapter><sect1><sect2><para>
17697 #: freeculture.xml:13877
17699 "This point about the future is meant to suggest a perspective on the "
17700 "present: It is emphatically temporary. The \"problem\" with file "
17701 "sharing—to the extent there is a real problem—is a problem that "
17702 "will increasingly disappear as it becomes easier to connect to the "
17703 "Internet. And thus it is an extraordinary mistake for policy makers today "
17704 "to be \"solving\" this problem in light of a technology that will be gone "
17705 "tomorrow. The question should not be how to regulate the Internet to "
17706 "eliminate file sharing (the Net will evolve that problem away). The question "
17707 "instead should be how to assure that artists get paid, during this "
17708 "transition between twentieth-century models for doing business and "
17709 "twenty-first-century technologies."
17712 #. type: Content of: <book><chapter><sect1><sect2><para>
17713 #: freeculture.xml:13893
17715 "The answer begins with recognizing that there are different \"problems\" "
17716 "here to solve. Let's start with type D content—uncopyrighted content "
17717 "or copyrighted content that the artist wants shared. The \"problem\" with "
17718 "this content is to make sure that the technology that would enable this kind "
17719 "of sharing is not rendered illegal. You can think of it this way: Pay phones "
17720 "are used to deliver ransom demands, no doubt. But there are many who need "
17721 "to use pay phones who have nothing to do with ransoms. It would be wrong to "
17722 "ban pay phones in order to eliminate kidnapping."
17725 #. type: Content of: <book><chapter><sect1><sect2><para>
17726 #: freeculture.xml:13904
17728 "Type C content raises a different \"problem.\" This is content that was, at "
17729 "one time, published and is no longer available. It may be unavailable "
17730 "because the artist is no longer valuable enough for the record label he "
17731 "signed with to carry his work. Or it may be unavailable because the work is "
17732 "forgotten. Either way, the aim of the law should be to facilitate the access "
17733 "to this content, ideally in a way that returns something to the artist."
17736 #. type: Content of: <book><chapter><sect1><sect2><para>
17737 #: freeculture.xml:13913
17739 "Again, the model here is the used book store. Once a book goes out of print, "
17740 "it may still be available in libraries and used book stores. But libraries "
17741 "and used book stores don't pay the copyright owner when someone reads or "
17742 "buys an out-of-print book. That makes total sense, of course, since any "
17743 "other system would be so burdensome as to eliminate the possibility of used "
17744 "book stores' existing. But from the author's perspective, this \"sharing\" "
17745 "of his content without his being compensated is less than ideal."
17748 #. type: Content of: <book><chapter><sect1><sect2><para>
17749 #: freeculture.xml:13923
17751 "The model of used book stores suggests that the law could simply deem "
17752 "out-of-print music fair game. If the publisher does not make copies of the "
17753 "music available for sale, then commercial and noncommercial providers would "
17754 "be free, under this rule, to \"share\" that content, even though the sharing "
17755 "involved making a copy. The copy here would be incidental to the trade; in a "
17756 "context where commercial publishing has ended, trading music should be as "
17757 "free as trading books."
17761 #. type: Content of: <book><chapter><sect1><sect2><para>
17762 #: freeculture.xml:13934
17764 "Alternatively, the law could create a statutory license that would ensure "
17765 "that artists get something from the trade of their work. For example, if the "
17766 "law set a low statutory rate for the commercial sharing of content that was "
17767 "not offered for sale by a commercial publisher, and if that rate were "
17768 "automatically transferred to a trust for the benefit of the artist, then "
17769 "businesses could develop around the idea of trading this content, and "
17770 "artists would benefit from this trade."
17773 #. type: Content of: <book><chapter><sect1><sect2><para>
17774 #: freeculture.xml:13944
17776 "This system would also create an incentive for publishers to keep works "
17777 "available commercially. Works that are available commercially would not be "
17778 "subject to this license. Thus, publishers could protect the right to charge "
17779 "whatever they want for content if they kept the work commercially "
17780 "available. But if they don't keep it available, and instead, the computer "
17781 "hard disks of fans around the world keep it alive, then any royalty owed for "
17782 "such copying should be much less than the amount owed a commercial "
17786 #. type: Content of: <book><chapter><sect1><sect2><para>
17787 #: freeculture.xml:13954
17789 "The hard case is content of types A and B, and again, this case is hard only "
17790 "because the extent of the problem will change over time, as the technologies "
17791 "for gaining access to content change. The law's solution should be as "
17792 "flexible as the problem is, understanding that we are in the middle of a "
17793 "radical transformation in the technology for delivering and accessing "
17797 #. type: Content of: <book><chapter><sect1><sect2><para>
17798 #: freeculture.xml:13962
17800 "So here's a solution that will at first seem very strange to both sides in "
17801 "this war, but which upon reflection, I suggest, should make some sense."
17804 #. type: Content of: <book><chapter><sect1><sect2><para>
17805 #: freeculture.xml:13966
17807 "Stripped of the rhetoric about the sanctity of property, the basic claim of "
17808 "the content industry is this: A new technology (the Internet) has harmed a "
17809 "set of rights that secure copyright. If those rights are to be protected, "
17810 "then the content industry should be compensated for that harm. Just as the "
17811 "technology of tobacco harmed the health of millions of Americans, or the "
17812 "technology of asbestos caused grave illness to thousands of miners, so, too, "
17813 "has the technology of digital networks harmed the interests of the content "
17818 #. type: Content of: <book><chapter><sect1><sect2><para>
17819 #: freeculture.xml:13977
17821 "I love the Internet, and so I don't like likening it to tobacco or "
17822 "asbestos. But the analogy is a fair one from the perspective of the law. "
17823 "And it suggests a fair response: Rather than seeking to destroy the "
17824 "Internet, or the p2p technologies that are currently harming content "
17825 "providers on the Internet, we should find a relatively simple way to "
17826 "compensate those who are harmed."
17829 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para><indexterm><primary>
17830 #: freeculture.xml:14021
17831 msgid "Fisher, William"
17834 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
17835 #: freeculture.xml:13988
17837 "William Fisher, Digital Music: Problems and Possibilities (last revised: 10 "
17838 "October 2000), available at <ulink "
17839 "url=\"http://free-culture.cc/notes/\">link #77</ulink>; William Fisher, "
17840 "Promises to Keep: Technology, Law, and the Future of Entertainment "
17841 "(forthcoming) (Stanford: Stanford University Press, 2004), ch. 6, available "
17842 "at <ulink url=\"http://free-culture.cc/notes/\">link #78</ulink>. Professor "
17843 "Netanel has proposed a related idea that would exempt noncommercial sharing "
17844 "from the reach of copyright and would establish compensation to artists to "
17845 "balance any loss. See Neil Weinstock Netanel, \"Impose a Noncommercial Use "
17846 "Levy to Allow Free P2P File Sharing,\" available at <ulink "
17847 "url=\"http://free-culture.cc/notes/\">link #79</ulink>. For other proposals, "
17848 "see Lawrence Lessig, \"Who's Holding Back Broadband?\" Washington Post, 8 "
17849 "January 2002, A17; Philip S. Corwin on behalf of Sharman Networks, A Letter "
17850 "to Senator Joseph R. Biden, Jr., Chairman of the Senate Foreign Relations "
17851 "Committee, 26 February 2002, available at <ulink "
17852 "url=\"http://free-culture.cc/notes/\">link #80</ulink>; Serguei Osokine, A "
17853 "Quick Case for Intellectual Property Use Fee (IPUF), 3 March 2002, available "
17854 "at <ulink url=\"http://free-culture.cc/notes/\">link #81</ulink>; Jefferson "
17855 "Graham, \"Kazaa, Verizon Propose to Pay Artists Directly,\" USA Today, 13 "
17856 "May 2002, available at <ulink url=\"http://free-culture.cc/notes/\">link "
17857 "#82</ulink>; Steven M. Cherry, \"Getting Copyright Right,\" IEEE Spectrum "
17858 "Online, 1 July 2002, available at <ulink "
17859 "url=\"http://free-culture.cc/notes/\">link #83</ulink>; Declan McCullagh, "
17860 "\"Verizon's Copyright Campaign,\" CNET News.com, 27 August 2002, available "
17861 "at <ulink url=\"http://free-culture.cc/notes/\">link #84</ulink>. Fisher's "
17862 "proposal is very similar to Richard Stallman's proposal for DAT. Unlike "
17863 "Fisher's, Stallman's proposal would not pay artists directly proportionally, "
17864 "though more popular artists would get more than the less popular. As is "
17865 "typical with Stallman, his proposal predates the current debate by about a "
17866 "decade. See <ulink url=\"http://free-culture.cc/notes/\">link #85</ulink>. "
17867 "<placeholder type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" "
17871 #. type: Content of: <book><chapter><sect1><sect2><para>
17872 #: freeculture.xml:13985
17874 "The idea would be a modification of a proposal that has been floated by "
17875 "Harvard law professor William Fisher.<placeholder type=\"footnote\" "
17876 "id=\"0\"/> Fisher suggests a very clever way around the current impasse of "
17877 "the Internet. Under his plan, all content capable of digital transmission "
17878 "would (1) be marked with a digital watermark (don't worry about how easy it "
17879 "is to evade these marks; as you'll see, there's no incentive to evade "
17880 "them). Once the content is marked, then entrepreneurs would develop (2) "
17881 "systems to monitor how many items of each content were distributed. On the "
17882 "basis of those numbers, then (3) artists would be compensated. The "
17883 "compensation would be paid for by (4) an appropriate tax."
17886 #. type: Content of: <book><chapter><sect1><sect2><para>
17887 #: freeculture.xml:14034
17889 "Fisher's proposal is careful and comprehensive. It raises a million "
17890 "questions, most of which he answers well in his upcoming book, Promises to "
17891 "Keep. The modification that I would make is relatively simple: Fisher "
17892 "imagines his proposal replacing the existing copyright system. I imagine it "
17893 "complementing the existing system. The aim of the proposal would be to "
17894 "facilitate compensation to the extent that harm could be shown. This "
17895 "compensation would be temporary, aimed at facilitating a transition between "
17896 "regimes. And it would require renewal after a period of years. If it "
17897 "continues to make sense to facilitate free exchange of content, supported "
17898 "through a taxation system, then it can be continued. If this form of "
17899 "protection is no longer necessary, then the system could lapse into the old "
17900 "system of controlling access."
17904 #. type: Content of: <book><chapter><sect1><sect2><para>
17905 #: freeculture.xml:14049
17907 "Fisher would balk at the idea of allowing the system to lapse. His aim is "
17908 "not just to ensure that artists are paid, but also to ensure that the system "
17909 "supports the widest range of \"semiotic democracy\" possible. But the aims "
17910 "of semiotic democracy would be satisfied if the other changes I described "
17911 "were accomplished—in particular, the limits on derivative uses. A "
17912 "system that simply charges for access would not greatly burden semiotic "
17913 "democracy if there were few limitations on what one was allowed to do with "
17914 "the content itself."
17917 #. type: Content of: <book><chapter><sect1><sect2><para>
17918 #: freeculture.xml:14062
17920 "No doubt it would be difficult to calculate the proper measure of \"harm\" "
17921 "to an industry. But the difficulty of making that calculation would be "
17922 "outweighed by the benefit of facilitating innovation. This background system "
17923 "to compensate would also not need to interfere with innovative proposals "
17924 "such as Apple's MusicStore. As experts predicted when Apple launched the "
17925 "MusicStore, it could beat \"free\" by being easier than free is. This has "
17926 "proven correct: Apple has sold millions of songs at even the very high price "
17927 "of 99 cents a song. (At 99 cents, the cost is the equivalent of a per-song "
17928 "CD price, though the labels have none of the costs of a CD to pay.) Apple's "
17929 "move was countered by Real Networks, offering music at just 79 cents a "
17930 "song. And no doubt there will be a great deal of competition to offer and "
17931 "sell music on-line."
17934 #. type: Content of: <book><chapter><sect1><sect2><para>
17935 #: freeculture.xml:14077
17937 "This competition has already occurred against the background of \"free\" "
17938 "music from p2p systems. As the sellers of cable television have known for "
17939 "thirty years, and the sellers of bottled water for much more than that, "
17940 "there is nothing impossible at all about \"competing with free.\" Indeed, if "
17941 "anything, the competition spurs the competitors to offer new and better "
17942 "products. This is precisely what the competitive market was to be "
17943 "about. Thus in Singapore, though piracy is rampant, movie theaters are often "
17944 "luxurious—with \"first class\" seats, and meals served while you watch "
17945 "a movie—as they struggle and succeed in finding ways to compete with "
17949 #. type: Content of: <book><chapter><sect1><sect2><para>
17950 #: freeculture.xml:14089
17952 "This regime of competition, with a backstop to assure that artists don't "
17953 "lose, would facilitate a great deal of innovation in the delivery of "
17954 "content. That competition would continue to shrink type A sharing. It would "
17955 "inspire an extraordinary range of new innovators—ones who would have a "
17956 "right to the content, and would no longer fear the uncertain and "
17957 "barbarically severe punishments of the law."
17960 #. type: Content of: <book><chapter><sect1><sect2><para>
17961 #: freeculture.xml:14098
17962 msgid "In summary, then, my proposal is this:"
17966 #. type: Content of: <book><chapter><sect1><sect2><para>
17967 #: freeculture.xml:14103
17969 "The Internet is in transition. We should not be regulating a technology in "
17970 "transition. We should instead be regulating to minimize the harm to "
17971 "interests affected by this technological change, while enabling, and "
17972 "encouraging, the most efficient technology we can create."
17975 #. type: Content of: <book><chapter><sect1><sect2><para>
17976 #: freeculture.xml:14110
17977 msgid "We can minimize that harm while maximizing the benefit to innovation by"
17981 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17982 #: freeculture.xml:14116
17983 msgid "guaranteeing the right to engage in type D sharing;"
17987 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17988 #: freeculture.xml:14120
17990 "permitting noncommercial type C sharing without liability, and commercial "
17991 "type C sharing at a low and fixed rate set by statute;"
17995 #. type: Content of: <book><chapter><sect1><sect2><orderedlist><listitem><para>
17996 #: freeculture.xml:14126
17998 "while in this transition, taxing and compensating for type A sharing, to the "
17999 "extent actual harm is demonstrated."
18002 #. type: Content of: <book><chapter><sect1><sect2><para>
18003 #: freeculture.xml:14131
18005 "But what if \"piracy\" doesn't disappear? What if there is a competitive "
18006 "market providing content at a low cost, but a significant number of "
18007 "consumers continue to \"take\" content for nothing? Should the law do "
18011 #. type: Content of: <book><chapter><sect1><sect2><para>
18012 #: freeculture.xml:14137
18014 "Yes, it should. But, again, what it should do depends upon how the facts "
18015 "develop. These changes may not eliminate type A sharing. But the real issue "
18016 "is not whether it eliminates sharing in the abstract. The real issue is its "
18017 "effect on the market. Is it better (a) to have a technology that is 95 "
18018 "percent secure and produces a market of size x, or (b) to have a technology "
18019 "that is 50 percent secure but produces a market of five times x? Less secure "
18020 "might produce more unauthorized sharing, but it is likely to also produce a "
18021 "much bigger market in authorized sharing. The most important thing is to "
18022 "assure artists' compensation without breaking the Internet. Once that's "
18023 "assured, then it may well be appropriate to find ways to track down the "
18028 #. type: Content of: <book><chapter><sect1><sect2><para>
18029 #: freeculture.xml:14151
18031 "But we're a long way away from whittling the problem down to this subset of "
18032 "type A sharers. And our focus until we're there should not be on finding "
18033 "ways to break the Internet. Our focus until we're there should be on how to "
18034 "make sure the artists are paid, while protecting the space for innovation "
18035 "and creativity that the Internet is."
18038 #. type: Content of: <book><chapter><sect1><sect2><title>
18039 #: freeculture.xml:14162
18040 msgid "5. Fire Lots of Lawyers"
18043 #. type: Content of: <book><chapter><sect1><sect2><para>
18044 #: freeculture.xml:14164
18046 "I'm a lawyer. I make lawyers for a living. I believe in the law. I believe "
18047 "in the law of copyright. Indeed, I have devoted my life to working in law, "
18048 "not because there are big bucks at the end but because there are ideals at "
18049 "the end that I would love to live."
18052 #. type: Content of: <book><chapter><sect1><sect2><para>
18053 #: freeculture.xml:14170
18055 "Yet much of this book has been a criticism of lawyers, or the role lawyers "
18056 "have played in this debate. The law speaks to ideals, but it is my view that "
18057 "our profession has become too attuned to the client. And in a world where "
18058 "the rich clients have one strong view, the unwillingness of the profession "
18059 "to question or counter that one strong view queers the law."
18063 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
18064 #: freeculture.xml:14187
18066 "Lawrence Lessig, \"Copyright's First Amendment\" (Melville B. Nimmer "
18067 "Memorial Lecture), UCLA Law Review 48 (2001): 1057, 1069–70."
18070 #. type: Content of: <book><chapter><sect1><sect2><para>
18071 #: freeculture.xml:14178
18073 "The evidence of this bending is compelling. I'm attacked as a \"radical\" by "
18074 "many within the profession, yet the positions that I am advocating are "
18075 "precisely the positions of some of the most moderate and significant figures "
18076 "in the history of this branch of the law. Many, for example, thought crazy "
18077 "the challenge that we brought to the Copyright Term Extension Act. Yet just "
18078 "thirty years ago, the dominant scholar and practitioner in the field of "
18079 "copyright, Melville Nimmer, thought it obvious.<placeholder "
18080 "type=\"footnote\" id=\"0\"/>"
18083 #. type: Content of: <book><chapter><sect1><sect2><para>
18084 #: freeculture.xml:14193
18086 "However, my criticism of the role that lawyers have played in this debate is "
18087 "not just about a professional bias. It is more importantly about our failure "
18088 "to actually reckon the costs of the law."
18091 #. type: Content of: <book><chapter><sect1><sect2><para><footnote><para>
18092 #: freeculture.xml:14203
18094 "A good example is the work of Professor Stan Liebowitz. Liebowitz is to be "
18095 "commended for his careful review of data about infringement, leading him to "
18096 "question his own publicly stated position—twice. He initially "
18097 "predicted that downloading would substantially harm the industry. He then "
18098 "revised his view in light of the data, and he has since revised his view "
18099 "again. Compare Stan J. Liebowitz, Rethinking the Network Economy: The True "
18100 "Forces That Drive the Digital Marketplace (New York: Amacom, 2002), "
18101 "(reviewing his original view but expressing skepticism) with Stan J. "
18102 "Liebowitz, \"Will MP3s Annihilate the Record Industry?\" working paper, June "
18103 "2003, available at <ulink url=\"http://free-culture.cc/notes/\">link "
18104 "#86</ulink>. Liebowitz's careful analysis is extremely valuable in "
18105 "estimating the effect of file-sharing technology. In my view, however, he "
18106 "underestimates the costs of the legal system. See, for example, Rethinking, "
18107 "174–76. <placeholder type=\"indexterm\" id=\"0\"/>"
18110 #. type: Content of: <book><chapter><sect1><sect2><para>
18111 #: freeculture.xml:14198
18113 "Economists are supposed to be good at reckoning costs and benefits. But "
18114 "more often than not, economists, with no clue about how the legal system "
18115 "actually functions, simply assume that the transaction costs of the legal "
18116 "system are slight.<placeholder type=\"footnote\" id=\"0\"/> They see a "
18117 "system that has been around for hundreds of years, and they assume it works "
18118 "the way their elementary school civics class taught them it works."
18122 #. type: Content of: <book><chapter><sect1><sect2><para>
18123 #: freeculture.xml:14227
18125 "But the legal system doesn't work. Or more accurately, it doesn't work for "
18126 "anyone except those with the most resources. Not because the system is "
18127 "corrupt. I don't think our legal system (at the federal level, at least) is "
18128 "at all corrupt. I mean simply because the costs of our legal system are so "
18129 "astonishingly high that justice can practically never be done."
18132 #. type: Content of: <book><chapter><sect1><sect2><para>
18133 #: freeculture.xml:14235
18135 "These costs distort free culture in many ways. A lawyer's time is billed at "
18136 "the largest firms at more than $400 per hour. How much time should such a "
18137 "lawyer spend reading cases carefully, or researching obscure strands of "
18138 "authority? The answer is the increasing reality: very little. The law "
18139 "depended upon the careful articulation and development of doctrine, but the "
18140 "careful articulation and development of legal doctrine depends upon careful "
18141 "work. Yet that careful work costs too much, except in the most high-profile "
18142 "and costly cases."
18145 #. type: Content of: <book><chapter><sect1><sect2><para>
18146 #: freeculture.xml:14245
18148 "The costliness and clumsiness and randomness of this system mock our "
18149 "tradition. And lawyers, as well as academics, should consider it their duty "
18150 "to change the way the law works—or better, to change the law so that "
18151 "it works. It is wrong that the system works well only for the top 1 percent "
18152 "of the clients. It could be made radically more efficient, and inexpensive, "
18153 "and hence radically more just."
18156 #. type: Content of: <book><chapter><sect1><sect2><para>
18157 #: freeculture.xml:14253
18159 "But until that reform is complete, we as a society should keep the law away "
18160 "from areas that we know it will only harm. And that is precisely what the "
18161 "law will too often do if too much of our culture is left to its review."
18164 #. type: Content of: <book><chapter><sect1><sect2><para>
18165 #: freeculture.xml:14259
18167 "Think about the amazing things your kid could do or make with digital "
18168 "technology—the film, the music, the Web page, the blog. Or think about "
18169 "the amazing things your community could facilitate with digital "
18170 "technology—a wiki, a barn raising, activism to change something. "
18171 "Think about all those creative things, and then imagine cold molasses poured "
18172 "onto the machines. This is what any regime that requires permission "
18173 "produces. Again, this is the reality of Brezhnev's Russia."
18177 #. type: Content of: <book><chapter><sect1><sect2><para>
18178 #: freeculture.xml:14268
18180 "The law should regulate in certain areas of culture—but it should "
18181 "regulate culture only where that regulation does good. Yet lawyers rarely "
18182 "test their power, or the power they promote, against this simple pragmatic "
18183 "question: \"Will it do good?\" When challenged about the expanding reach of "
18184 "the law, the lawyer answers, \"Why not?\""
18187 #. type: Content of: <book><chapter><sect1><sect2><para>
18188 #: freeculture.xml:14277
18190 "We should ask, \"Why?\" Show me why your regulation of culture is "
18191 "needed. Show me how it does good. And until you can show me both, keep your "
18195 #. type: Content of: <book><chapter><title>
18196 #: freeculture.xml:14286
18200 #. type: Content of: <book><chapter><para>
18201 #: freeculture.xml:14288
18203 "Throughout this text, there are references to links on the World Wide "
18204 "Web. As anyone who has tried to use the Web knows, these links can be highly "
18205 "unstable. I have tried to remedy the instability by redirecting readers to "
18206 "the original source through the Web site associated with this book. For each "
18207 "link below, you can go to http://free-culture.cc/notes and locate the "
18208 "original source by clicking on the number after the # sign. If the original "
18209 "link remains alive, you will be redirected to that link. If the original "
18210 "link has disappeared, you will be redirected to an appropriate reference for "
18214 #. type: Content of: <book><chapter><title>
18215 #: freeculture.xml:14303
18216 msgid "ACKNOWLEDGMENTS"
18219 #. type: Content of: <book><chapter><para>
18220 #: freeculture.xml:14305
18222 "This book is the product of a long and as yet unsuccessful struggle that "
18223 "began when I read of Eric Eldred's war to keep books free. Eldred's work "
18224 "helped launch a movement, the free culture movement, and it is to him that "
18225 "this book is dedicated."
18228 #. type: Content of: <book><chapter><para>
18229 #: freeculture.xml:14311
18231 "I received guidance in various places from friends and academics, including "
18232 "Glenn Brown, Peter DiCola, Jennifer Mnookin, Richard Posner, Mark Rose, and "
18233 "Kathleen Sullivan. And I received correction and guidance from many amazing "
18234 "students at Stanford Law School and Stanford University. They included "
18235 "Andrew B. Coan, John Eden, James P. Fellers, Christopher Guzelian, Erica "
18236 "Goldberg, Robert Hallman, Andrew Harris, Matthew Kahn, Brian Link, Ohad "
18237 "Mayblum, Alina Ng, and Erica Platt. I am particularly grateful to Catherine "
18238 "Crump and Harry Surden, who helped direct their research, and to Laura "
18239 "Lynch, who brilliantly managed the army that they assembled, and provided "
18240 "her own critical eye on much of this."
18244 #. type: Content of: <book><chapter><para>
18245 #: freeculture.xml:14324
18247 "Yuko Noguchi helped me to understand the laws of Japan as well as its "
18248 "culture. I am thankful to her, and to the many in Japan who helped me "
18249 "prepare this book: Joi Ito, Takayuki Matsutani, Naoto Misaki, Michihiro "
18250 "Sasaki, Hiromichi Tanaka, Hiroo Yamagata, and Yoshihiro Yonezawa. I am "
18251 "thankful as well as to Professor Nobuhiro Nakayama, and the Tokyo University "
18252 "Business Law Center, for giving me the chance to spend time in Japan, and to "
18253 "Tadashi Shiraishi and Kiyokazu Yamagami for their generous help while I was "
18257 #. type: Content of: <book><chapter><para>
18258 #: freeculture.xml:14335
18260 "These are the traditional sorts of help that academics regularly draw "
18261 "upon. But in addition to them, the Internet has made it possible to receive "
18262 "advice and correction from many whom I have never even met. Among those who "
18263 "have responded with extremely helpful advice to requests on my blog about "
18264 "the book are Dr. Mohammad Al-Ubaydli, David Gerstein, and Peter DiMauro, as "
18265 "well as a long list of those who had specific ideas about ways to develop my "
18266 "argument. They included Richard Bondi, Steven Cherry, David Coe, Nik "
18267 "Cubrilovic, Bob Devine, Charles Eicher, Thomas Guida, Elihu M. Gerson, "
18268 "Jeremy Hunsinger, Vaughn Iverson, John Karabaic, Jeff Keltner, James "
18269 "Lindenschmidt, K. L. Mann, Mark Manning, Nora McCauley, Jeffrey McHugh, Evan "
18270 "McMullen, Fred Norton, John Pormann, Pedro A. D. Rezende, Shabbir Safdar, "
18271 "Saul Schleimer, Clay Shirky, Adam Shostack, Kragen Sitaker, Chris Smith, "
18272 "Bruce Steinberg, Andrzej Jan Taramina, Sean Walsh, Matt Wasserman, Miljenko "
18273 "Williams, \"Wink,\" Roger Wood, \"Ximmbo da Jazz,\" and Richard Yanco. (I "
18274 "apologize if I have missed anyone; with computers come glitches, and a crash "
18275 "of my e-mail system meant I lost a bunch of great replies.)"
18278 #. type: Content of: <book><chapter><para>
18279 #: freeculture.xml:14355
18281 "Richard Stallman and Michael Carroll each read the whole book in draft, and "
18282 "each provided extremely helpful correction and advice. Michael helped me to "
18283 "see more clearly the significance of the regulation of derivitive works. And "
18284 "Richard corrected an embarrassingly large number of errors. While my work is "
18285 "in part inspired by Stallman's, he does not agree with me in important "
18286 "places throughout this book."
18289 #. type: Content of: <book><chapter><para>
18290 #: freeculture.xml:14364
18292 "Finally, and forever, I am thankful to Bettina, who has always insisted that "
18293 "there would be unending happiness away from these battles, and who has "
18294 "always been right. This slow learner is, as ever, grateful for her perpetual "
18295 "patience and love."