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2 # Copyright (C) YEAR Free Software Foundation, Inc.
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4 # FIRST AUTHOR <EMAIL@ADDRESS>, YEAR.
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34 #. type: Content of: <book><bookinfo>
36 msgid "<abbrev>\"freeculture\"</abbrev>"
39 #. type: Content of: <book><bookinfo><subtitle>
42 "HOW BIG MEDIA USES TECHNOLOGY AND THE LAW TO LOCK DOWN CULTURE AND CONTROL "
46 #. type: Content of: <book><bookinfo>
48 msgid "<pubdate>2004-03-25</pubdate>"
51 #. type: Content of: <book><bookinfo><releaseinfo>
53 msgid "Version 2004-02-10"
56 #. type: Content of: <book><bookinfo><authorgroup><author><firstname>
61 #. type: Content of: <book><bookinfo><authorgroup><author><surname>
66 #. type: Content of: <book><bookinfo><subjectset><subject><subjectterm>
68 msgid "Intellectual property—United States."
71 #. type: Content of: <book><bookinfo><subjectset><subject><subjectterm>
73 msgid "Mass media—United States."
76 #. type: Content of: <book><bookinfo><subjectset><subject><subjectterm>
78 msgid "Technological innovations—United States."
81 #. type: Content of: <book><bookinfo><subjectset><subject><subjectterm>
83 msgid "Art—United States."
86 #. type: Content of: <book><bookinfo><publisher><address>
89 msgid "<city>New York</city>"
92 #. type: Content of: <book><bookinfo>
95 "<publisher> <publishername>The Penguin Press</publishername> <placeholder "
96 "type=\"address\" id=\"0\"/> </publisher> <copyright> <year>2004</year> "
97 "<holder>Lawrence Lessig</holder> </copyright>"
100 #. type: Content of: <book><bookinfo><legalnotice><para><inlinemediaobject>
101 #: freeculture.xml:66
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110 #: freeculture.xml:73
111 msgid "Creative Commons, Some rights reserved"
114 #. type: Content of: <book><bookinfo><legalnotice><para>
115 #: freeculture.xml:65
116 msgid "<placeholder type=\"inlinemediaobject\" id=\"0\"/>"
119 #. type: Content of: <book><bookinfo><legalnotice><para>
120 #: freeculture.xml:79
122 "This version of <citetitle>Free Culture</citetitle> is licensed under a "
123 "Creative Commons license. This license permits non-commercial use of this "
124 "work, so long as attribution is given. For more information about the "
125 "license, click the icon above, or visit <ulink "
126 "url=\"http://creativecommons.org/licenses/by-nc/1.0/\">http://creativecommons.org/licenses/by-nc/1.0/</ulink>"
129 #. type: Content of: <book><bookinfo><abstract><title>
130 #: freeculture.xml:88
131 msgid "ABOUT THE AUTHOR"
134 #. type: Content of: <book><bookinfo><abstract><para>
135 #: freeculture.xml:90
137 "LAWRENCE LESSIG (<ulink "
138 "url=\"http://www.lessig.org\">http://www.lessig.org</ulink>), professor of "
139 "law and a John A. Wilson Distinguished Faculty Scholar at Stanford Law "
140 "School, is founder of the Stanford Center for Internet and Society and is "
141 "chairman of the Creative Commons (<ulink "
142 "url=\"http://creativecommons.org\">http://creativecommons.org</ulink>). The "
143 "author of The Future of Ideas (Random House, 2001) and Code: And Other Laws "
144 "of Cyberspace (Basic Books, 1999), Lessig is a member of the boards of the "
145 "Public Library of Science, the Electronic Frontier Foundation, and Public "
146 "Knowledge. He was the winner of the Free Software Foundation's Award for the "
147 "Advancement of Free Software, twice listed in BusinessWeek's <quote>e.biz "
148 "25,</quote> and named one of Scientific American's <quote>50 "
149 "visionaries.</quote> A graduate of the University of Pennsylvania, Cambridge "
150 "University, and Yale Law School, Lessig clerked for Judge Richard Posner of "
151 "the U.S. Seventh Circuit Court of Appeals."
154 #. testing different ways to tag the cover page
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168 #: freeculture.xml:111
170 "<imageobject remap=\"lrg\" role=\"front-large\"> <imagedata "
171 "fileref=\"images/cover.png\" format=\"PNG\" width=\"444\" /> </imageobject>"
175 #. http://catalog.loc.gov/cgi-bin/Pwebrecon.cgi?v3=1&DB=local&CMD=010a+2003063276&CNT=10+records+per+page
177 #. type: Content of: <book><bookinfo>
178 #: freeculture.xml:109
180 " <placeholder type=\"mediaobject\" id=\"0\"/> <biblioid "
181 "class=\"isbn\">1-59420-006-8</biblioid> <biblioid "
182 "class=\"libraryofcongress\">2003063276</biblioid>"
185 #. type: Content of: <book><dedication><para>
186 #: freeculture.xml:139
187 msgid "You can buy a copy of this book by clicking on one of the links below:"
190 #. type: Content of: <book><dedication><itemizedlist><listitem><para>
191 #: freeculture.xml:142
192 msgid "<ulink url=\"http://www.amazon.com/\">Amazon</ulink>"
195 #. type: Content of: <book><dedication><itemizedlist><listitem><para>
196 #: freeculture.xml:143
197 msgid "<ulink url=\"http://www.barnesandnoble.com/\">B&N</ulink>"
200 #. type: Content of: <book><dedication><itemizedlist><listitem><para>
201 #: freeculture.xml:144
202 msgid "<ulink url=\"http://www.penguin.com/\">Penguin</ulink>"
205 #. type: Content of: <book><dedication><para>
206 #: freeculture.xml:153
207 msgid "ALSO BY LAWRENCE LESSIG"
210 #. type: Content of: <book><dedication><para>
211 #: freeculture.xml:156
212 msgid "The Future of Ideas: The Fate of the Commons in a Connected World"
215 #. type: Content of: <book><dedication><para>
216 #: freeculture.xml:159
217 msgid "Code: And Other Laws of Cyberspace"
220 #. type: Content of: <book><colophon><para>
221 #: freeculture.xml:167
223 "THE PENGUIN PRESS, a member of Penguin Group (USA) Inc. 375 Hudson Street "
227 #. type: Content of: <book><colophon><para>
228 #: freeculture.xml:171
229 msgid "Copyright © Lawrence Lessig. All rights reserved."
232 #. type: Content of: <book><colophon><para>
233 #: freeculture.xml:174
235 "Excerpt from an editorial titled <quote>The Coming of Copyright "
236 "Perpetuity,</quote> <citetitle>The New York Times</citetitle>, January 16, "
237 "2003. Copyright © 2003 by The New York Times Co. Reprinted with "
241 #. type: Content of: <book><colophon><para>
242 #: freeculture.xml:179
244 "Cartoon in <xref linkend=\"fig-1711\"/> by Paul Conrad, copyright Tribune "
245 "Media Services, Inc. All rights reserved. Reprinted with permission."
248 #. type: Content of: <book><colophon><para>
249 #: freeculture.xml:183
251 "Diagram in <xref linkend=\"fig-1761\"/> courtesy of the office of FCC "
252 "Commissioner, Michael J. Copps."
255 #. type: Content of: <book><colophon><para>
256 #: freeculture.xml:187
257 msgid "Library of Congress Cataloging-in-Publication Data"
260 #. type: Content of: <book><colophon><para>
261 #: freeculture.xml:190
263 "Lessig, Lawrence. Free culture : how big media uses technology and the law "
264 "to lock down culture and control creativity / Lawrence Lessig."
267 #. type: Content of: <book><colophon><para>
268 #: freeculture.xml:195
272 #. type: Content of: <book><colophon><para>
273 #: freeculture.xml:198
274 msgid "Includes index."
277 #. type: Content of: <book><colophon><para>
278 #: freeculture.xml:201
279 msgid "ISBN 1-59420-006-8 (hardcover)"
282 #. type: Content of: <book><colophon><para>
283 #: freeculture.xml:205
285 "1. Intellectual property—United States. 2. Mass media—United "
289 #. type: Content of: <book><colophon><para>
290 #: freeculture.xml:208
292 "3. Technological innovations—United States. 4. Art—United "
296 #. type: Content of: <book><colophon><para>
297 #: freeculture.xml:211
301 #. type: Content of: <book><colophon><para>
302 #: freeculture.xml:214
303 msgid "343.7309'9—dc22"
306 #. type: Content of: <book><colophon><para>
307 #: freeculture.xml:217
308 msgid "This book is printed on acid-free paper."
311 #. type: Content of: <book><colophon><para>
312 #: freeculture.xml:220
313 msgid "Printed in the United States of America"
316 #. type: Content of: <book><colophon><para>
317 #: freeculture.xml:223
318 msgid "1 3 5 7 9 10 8 6 4"
321 #. type: Content of: <book><colophon><para>
322 #: freeculture.xml:226
323 msgid "Designed by Marysarah Quinn"
326 #. type: Content of: <book><colophon><para>
327 #: freeculture.xml:230
328 msgid "&translationblock;"
331 #. type: Content of: <book><colophon><para>
332 #: freeculture.xml:234
334 "Without limiting the rights under copyright reserved above, no part of this "
335 "publication may be reproduced, stored in or introduced into a retrieval "
336 "system, or transmitted, in any form or by any means (electronic, mechanical, "
337 "photocopying, recording or otherwise), without the prior written permission "
338 "of both the copyright owner and the above publisher of this book."
341 #. type: Content of: <book><colophon><para>
342 #: freeculture.xml:242
344 "The scanning, uploading, and distribution of this book via the Internet or "
345 "via any other means without the permission of the publisher is illegal and "
346 "punishable by law. Please purchase only authorized electronic editions and "
347 "do not participate in or encourage electronic piracy of copyrighted "
348 "materials. Your support of the author's rights is appreciated."
351 #. type: Content of: <book><dedication><para>
352 #: freeculture.xml:254
354 "To Eric Eldred—whose work first drew me to this cause, and for whom it "
358 #. type: Content of: <book><lot><title>
359 #: freeculture.xml:262
360 msgid "List of figures"
363 #. type: Content of: <book><preface><title>
364 #: freeculture.xml:324
368 #. type: Content of: <book><preface><indexterm><primary>
369 #: freeculture.xml:326
373 #. type: Content of: <book><preface><para>
374 #: freeculture.xml:329
376 "<emphasis role=\"bold\">At the end</emphasis> of his review of my first "
377 "book, <citetitle>Code: And Other Laws of Cyberspace</citetitle>, David "
378 "Pogue, a brilliant writer and author of countless technical and "
379 "computer-related texts, wrote this:"
382 #. type: Content of: <book><preface><blockquote><para><footnote><para>
383 #: freeculture.xml:340
385 "David Pogue, <quote>Don't Just Chat, Do Something,</quote> <citetitle>New "
386 "York Times</citetitle>, 30 January 2000."
389 #. type: Content of: <book><preface><blockquote><para>
390 #: freeculture.xml:336
392 "Unlike actual law, Internet software has no capacity to punish. It doesn't "
393 "affect people who aren't online (and only a tiny minority of the world "
394 "population is). And if you don't like the Internet's system, you can always "
395 "flip off the modem.<placeholder type=\"footnote\" id=\"0\"/>"
398 #. type: Content of: <book><preface><para>
399 #: freeculture.xml:345
401 "Pogue was skeptical of the core argument of the book—that software, or "
402 "<quote>code,</quote> functioned as a kind of law—and his review "
403 "suggested the happy thought that if life in cyberspace got bad, we could "
404 "always <quote>drizzle, drazzle, druzzle, drome</quote>-like simply flip a "
405 "switch and be back home. Turn off the modem, unplug the computer, and any "
406 "troubles that exist in <emphasis>that</emphasis> space wouldn't "
407 "<quote>affect</quote> us anymore."
411 #. type: Content of: <book><preface><para>
412 #: freeculture.xml:354
414 "Pogue might have been right in 1999—I'm skeptical, but maybe. But "
415 "even if he was right then, the point is not right now: <citetitle>Free "
416 "Culture</citetitle> is about the troubles the Internet causes even after the "
417 "modem is turned off. It is an argument about how the battles that now rage "
418 "regarding life on-line have fundamentally affected <quote>people who aren't "
419 "online.</quote> There is no switch that will insulate us from the Internet's "
423 #. type: Content of: <book><preface><para>
424 #: freeculture.xml:365
426 "But unlike <citetitle>Code</citetitle>, the argument here is not much about "
427 "the Internet itself. It is instead about the consequence of the Internet to "
428 "a part of our tradition that is much more fundamental, and, as hard as this "
429 "is for a geek-wanna-be to admit, much more important."
432 #. type: Content of: <book><preface><para><footnote><para>
433 #: freeculture.xml:377
435 "Richard M. Stallman, <citetitle>Free Software, Free Societies</citetitle> 57 "
436 "(Joshua Gay, ed. 2002)."
439 #. type: Content of: <book><preface><para>
440 #: freeculture.xml:372
442 "That tradition is the way our culture gets made. As I explain in the pages "
443 "that follow, we come from a tradition of <quote>free "
444 "culture</quote>—not <quote>free</quote> as in <quote>free beer</quote> "
445 "(to borrow a phrase from the founder of the free software "
446 "movement<placeholder type=\"footnote\" id=\"0\"/>), but <quote>free</quote> "
447 "as in <quote>free speech,</quote> <quote>free markets,</quote> <quote>free "
448 "trade,</quote> <quote>free enterprise,</quote> <quote>free will,</quote> and "
449 "<quote>free elections.</quote> A free culture supports and protects creators "
450 "and innovators. It does this directly by granting intellectual property "
451 "rights. But it does so indirectly by limiting the reach of those rights, to "
452 "guarantee that follow-on creators and innovators remain <emphasis>as free as "
453 "possible</emphasis> from the control of the past. A free culture is not a "
454 "culture without property, just as a free market is not a market in which "
455 "everything is free. The opposite of a free culture is a <quote>permission "
456 "culture</quote>—a culture in which creators get to create only with "
457 "the permission of the powerful, or of creators from the past."
460 #. type: Content of: <book><preface><para>
461 #: freeculture.xml:392
463 "If we understood this change, I believe we would resist it. Not "
464 "<quote>we</quote> on the Left or <quote>you</quote> on the Right, but we who "
465 "have no stake in the particular industries of culture that defined the "
466 "twentieth century. Whether you are on the Left or the Right, if you are in "
467 "this sense disinterested, then the story I tell here will trouble you. For "
468 "the changes I describe affect values that both sides of our political "
469 "culture deem fundamental."
472 #. type: Content of: <book><chapter><indexterm><primary>
473 #: freeculture.xml:400 freeculture.xml:13058
474 msgid "CodePink Women in Peace"
477 #. type: Content of: <book><preface><indexterm><primary>
478 #: freeculture.xml:401
482 #. type: Content of: <book><chapter><indexterm><primary>
483 #: freeculture.xml:412 freeculture.xml:422 freeculture.xml:13059
484 msgid "Safire, William"
487 #. type: Content of: <book><preface><para>
488 #: freeculture.xml:403
490 "We saw a glimpse of this bipartisan outrage in the early summer of 2003. As "
491 "the FCC considered changes in media ownership rules that would relax limits "
492 "on media concentration, an extraordinary coalition generated more than "
493 "700,000 letters to the FCC opposing the change. As William Safire described "
494 "marching <quote>uncomfortably alongside CodePink Women for Peace and the "
495 "National Rifle Association, between liberal Olympia Snowe and conservative "
496 "Ted Stevens,</quote> he formulated perhaps most simply just what was at "
497 "stake: the concentration of power. And as he asked, <placeholder "
498 "type=\"indexterm\" id=\"0\"/>"
501 #. type: Content of: <book><preface><blockquote><para><footnote><para>
502 #: freeculture.xml:420
504 "William Safire, <quote>The Great Media Gulp,</quote> <citetitle>New York "
505 "Times</citetitle>, 22 May 2003. <placeholder type=\"indexterm\" id=\"0\"/>"
508 #. type: Content of: <book><preface><blockquote><para>
509 #: freeculture.xml:416
511 "Does that sound unconservative? Not to me. The concentration of "
512 "power—political, corporate, media, cultural—should be anathema "
513 "to conservatives. The diffusion of power through local control, thereby "
514 "encouraging individual participation, is the essence of federalism and the "
515 "greatest expression of democracy.<placeholder type=\"footnote\" id=\"0\"/>"
518 #. type: Content of: <book><preface><para>
519 #: freeculture.xml:427
521 "This idea is an element of the argument of <citetitle>Free "
522 "Culture</citetitle>, though my focus is not just on the concentration of "
523 "power produced by concentrations in ownership, but more importantly, if "
524 "because less visibly, on the concentration of power produced by a radical "
525 "change in the effective scope of the law. The law is changing; that change "
526 "is altering the way our culture gets made; that change should worry "
527 "you—whether or not you care about the Internet, and whether you're on "
528 "Safire's left or on his right. The inspiration for the title and for much "
529 "of the argument of this book comes from the work of Richard Stallman and the "
530 "Free Software Foundation. Indeed, as I reread Stallman's own work, "
531 "especially the essays in <citetitle>Free Software, Free Society</citetitle>, "
532 "I realize that all of the theoretical insights I develop here are insights "
533 "Stallman described decades ago. One could thus well argue that this work is "
534 "<quote>merely</quote> derivative."
538 #. type: Content of: <book><preface><para>
539 #: freeculture.xml:443
541 "I accept that criticism, if indeed it is a criticism. The work of a lawyer "
542 "is always derivative, and I mean to do nothing more in this book than to "
543 "remind a culture about a tradition that has always been its own. Like "
544 "Stallman, I defend that tradition on the basis of values. Like Stallman, I "
545 "believe those are the values of freedom. And like Stallman, I believe those "
546 "are values of our past that will need to be defended in our future. A free "
547 "culture has been our past, but it will only be our future if we change the "
548 "path we are on right now. Like Stallman's arguments for free software, an "
549 "argument for free culture stumbles on a confusion that is hard to avoid, and "
550 "even harder to understand. A free culture is not a culture without property; "
551 "it is not a culture in which artists don't get paid. A culture without "
552 "property, or in which creators can't get paid, is anarchy, not "
553 "freedom. Anarchy is not what I advance here."
556 #. type: Content of: <book><preface><para>
557 #: freeculture.xml:461
559 "Instead, the free culture that I defend in this book is a balance between "
560 "anarchy and control. A free culture, like a free market, is filled with "
561 "property. It is filled with rules of property and contract that get enforced "
562 "by the state. But just as a free market is perverted if its property becomes "
563 "feudal, so too can a free culture be queered by extremism in the property "
564 "rights that define it. That is what I fear about our culture today. It is "
565 "against that extremism that this book is written."
568 #. type: Content of: <book><chapter><title>
569 #: freeculture.xml:476
573 #. type: Content of: <book><chapter><indexterm><primary>
574 #: freeculture.xml:478
575 msgid "air traffic, land ownership vs."
578 #. type: Content of: <book><chapter><section><section><indexterm><primary>
579 #: freeculture.xml:481 freeculture.xml:14048
580 msgid "land ownership, air traffic and"
583 #. type: Content of: <book><chapter><section><section><indexterm><primary>
584 #: freeculture.xml:484 freeculture.xml:14050
585 msgid "property rights"
588 #. type: Content of: <book><chapter><section><section><indexterm><secondary>
589 #: freeculture.xml:485 freeculture.xml:14051
590 msgid "air traffic vs."
593 #. type: Content of: <book><chapter><indexterm><primary>
594 #: freeculture.xml:487 freeculture.xml:583 freeculture.xml:1015
595 msgid "Wright brothers"
598 #. type: Content of: <book><chapter><para>
599 #: freeculture.xml:489
601 "On December 17, 1903, on a windy North Carolina beach for just shy of one "
602 "hundred seconds, the Wright brothers demonstrated that a heavier-than-air, "
603 "self-propelled vehicle could fly. The moment was electric and its importance "
604 "widely understood. Almost immediately, there was an explosion of interest in "
605 "this newfound technology of manned flight, and a gaggle of innovators began "
609 #. type: Content of: <book><chapter><para><footnote><para>
610 #: freeculture.xml:501
612 "St. George Tucker, <citetitle>Blackstone's Commentaries</citetitle> 3 (South "
613 "Hackensack, N.J.: Rothman Reprints, 1969), 18."
616 #. type: Content of: <book><chapter><para>
617 #: freeculture.xml:497
619 "At the time the Wright brothers invented the airplane, American law held "
620 "that a property owner presumptively owned not just the surface of his land, "
621 "but all the land below, down to the center of the earth, and all the space "
622 "above, to <quote>an indefinite extent, upwards.</quote><placeholder "
623 "type=\"footnote\" id=\"0\"/> For many years, scholars had puzzled about how "
624 "best to interpret the idea that rights in land ran to the heavens. Did that "
625 "mean that you owned the stars? Could you prosecute geese for their willful "
626 "and regular trespass?"
629 #. type: Content of: <book><chapter><para>
630 #: freeculture.xml:510
632 "Then came airplanes, and for the first time, this principle of American "
633 "law—deep within the foundations of our tradition, and acknowledged by "
634 "the most important legal thinkers of our past—mattered. If my land "
635 "reaches to the heavens, what happens when United flies over my field? Do I "
636 "have the right to banish it from my property? Am I allowed to enter into an "
637 "exclusive license with Delta Airlines? Could we set up an auction to decide "
638 "how much these rights are worth?"
641 #. type: Content of: <book><chapter><indexterm><primary>
642 #: freeculture.xml:518 freeculture.xml:531 freeculture.xml:562 freeculture.xml:581 freeculture.xml:996 freeculture.xml:1013 freeculture.xml:1060 freeculture.xml:8991 freeculture.xml:12434 freeculture.xml:13162
643 msgid "Causby, Thomas Lee"
646 #. type: Content of: <book><chapter><indexterm><primary>
647 #: freeculture.xml:519 freeculture.xml:532 freeculture.xml:563 freeculture.xml:582 freeculture.xml:997 freeculture.xml:1014 freeculture.xml:1061 freeculture.xml:8992 freeculture.xml:12435 freeculture.xml:13163
648 msgid "Causby, Tinie"
651 #. type: Content of: <book><chapter><para>
652 #: freeculture.xml:521
654 "In 1945, these questions became a federal case. When North Carolina farmers "
655 "Thomas Lee and Tinie Causby started losing chickens because of low-flying "
656 "military aircraft (the terrified chickens apparently flew into the barn "
657 "walls and died), the Causbys filed a lawsuit saying that the government was "
658 "trespassing on their land. The airplanes, of course, never touched the "
659 "surface of the Causbys' land. But if, as Blackstone, Kent, and Coke had "
660 "said, their land reached to <quote>an indefinite extent, upwards,</quote> "
661 "then the government was trespassing on their property, and the Causbys "
665 #. type: Content of: <book><chapter><para>
666 #: freeculture.xml:534
668 "The Supreme Court agreed to hear the Causbys' case. Congress had declared "
669 "the airways public, but if one's property really extended to the heavens, "
670 "then Congress's declaration could well have been an unconstitutional "
671 "<quote>taking</quote> of property without compensation. The Court "
672 "acknowledged that <quote>it is ancient doctrine that common law ownership of "
673 "the land extended to the periphery of the universe.</quote> But Justice "
674 "Douglas had no patience for ancient doctrine. In a single paragraph, "
675 "hundreds of years of property law were erased. As he wrote for the Court,"
678 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
679 #: freeculture.xml:554
681 "United States v. Causby, U.S. 328 (1946): 256, 261. The Court did find that "
682 "there could be a <quote>taking</quote> if the government's use of its land "
683 "effectively destroyed the value of the Causbys' land. This example was "
684 "suggested to me by Keith Aoki's wonderful piece, <quote>(Intellectual) "
685 "Property and Sovereignty: Notes Toward a Cultural Geography of "
686 "Authorship,</quote> <citetitle>Stanford Law Review</citetitle> 48 (1996): "
687 "1293, 1333. See also Paul Goldstein, <citetitle>Real Property</citetitle> "
688 "(Mineola, N.Y.: Foundation Press, 1984), 1112–13. <placeholder "
689 "type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
692 #. type: Content of: <book><chapter><blockquote><para>
693 #: freeculture.xml:545
695 "[The] doctrine has no place in the modern world. The air is a public "
696 "highway, as Congress has declared. Were that not true, every "
697 "transcontinental flight would subject the operator to countless trespass "
698 "suits. Common sense revolts at the idea. To recognize such private claims to "
699 "the airspace would clog these highways, seriously interfere with their "
700 "control and development in the public interest, and transfer into private "
701 "ownership that to which only the public has a just claim.<placeholder "
702 "type=\"footnote\" id=\"0\"/>"
705 #. type: Content of: <book><chapter><para>
706 #: freeculture.xml:568
707 msgid "<quote>Common sense revolts at the idea.</quote>"
711 #. type: Content of: <book><chapter><para>
712 #: freeculture.xml:571
714 "This is how the law usually works. Not often this abruptly or impatiently, "
715 "but eventually, this is how it works. It was Douglas's style not to "
716 "dither. Other justices would have blathered on for pages to reach the "
717 "conclusion that Douglas holds in a single line: <quote>Common sense revolts "
718 "at the idea.</quote> But whether it takes pages or a few words, it is the "
719 "special genius of a common law system, as ours is, that the law adjusts to "
720 "the technologies of the time. And as it adjusts, it changes. Ideas that were "
721 "as solid as rock in one age crumble in another."
724 #. type: Content of: <book><chapter><para>
725 #: freeculture.xml:585
727 "Or at least, this is how things happen when there's no one powerful on the "
728 "other side of the change. The Causbys were just farmers. And though there "
729 "were no doubt many like them who were upset by the growing traffic in the "
730 "air (though one hopes not many chickens flew themselves into walls), the "
731 "Causbys of the world would find it very hard to unite and stop the idea, and "
732 "the technology, that the Wright brothers had birthed. The Wright brothers "
733 "spat airplanes into the technological meme pool; the idea then spread like a "
734 "virus in a chicken coop; farmers like the Causbys found themselves "
735 "surrounded by <quote>what seemed reasonable</quote> given the technology "
736 "that the Wrights had produced. They could stand on their farms, dead "
737 "chickens in hand, and shake their fists at these newfangled technologies all "
738 "they wanted. They could call their representatives or even file a "
739 "lawsuit. But in the end, the force of what seems <quote>obvious</quote> to "
740 "everyone else—the power of <quote>common sense</quote>—would "
741 "prevail. Their <quote>private interest</quote> would not be allowed to "
742 "defeat an obvious public gain."
745 #. type: Content of: <book><part><chapter><section><indexterm><primary>
746 #: freeculture.xml:606 freeculture.xml:8999 freeculture.xml:9648
747 msgid "Armstrong, Edwin Howard"
750 #. type: Content of: <book><chapter><para><indexterm><primary>
751 #: freeculture.xml:620
752 msgid "Bell, Alexander Graham"
755 #. type: Content of: <book><chapter><para><indexterm><primary>
756 #: freeculture.xml:621
757 msgid "Edison, Thomas"
760 #. type: Content of: <book><chapter><para><indexterm><primary>
761 #: freeculture.xml:622
762 msgid "Faraday, Michael"
765 #. type: Content of: <book><chapter><para>
766 #: freeculture.xml:609
768 "<emphasis role='strong'>Edwin Howard Armstrong</emphasis> is one of "
769 "America's forgotten inventor geniuses. He came to the great American "
770 "inventor scene just after the titans Thomas Edison and Alexander Graham "
771 "Bell. But his work in the area of radio technology was perhaps the most "
772 "important of any single inventor in the first fifty years of radio. He was "
773 "better educated than Michael Faraday, who as a bookbinder's apprentice had "
774 "discovered electric induction in 1831. But he had the same intuition about "
775 "how the world of radio worked, and on at least three occasions, Armstrong "
776 "invented profoundly important technologies that advanced our understanding "
777 "of radio. <placeholder type=\"indexterm\" id=\"0\"/> <placeholder "
778 "type=\"indexterm\" id=\"1\"/> <placeholder type=\"indexterm\" id=\"2\"/>"
781 #. type: Content of: <book><chapter><para>
782 #: freeculture.xml:625
784 "On the day after Christmas, 1933, four patents were issued to Armstrong for "
785 "his most significant invention—FM radio. Until then, consumer radio "
786 "had been amplitude-modulated (AM) radio. The theorists of the day had said "
787 "that frequency-modulated (FM) radio could never work. They were right about "
788 "FM radio in a narrow band of spectrum. But Armstrong discovered that "
789 "frequency-modulated radio in a wide band of spectrum would deliver an "
790 "astonishing fidelity of sound, with much less transmitter power and static."
793 #. type: Content of: <book><chapter><para>
794 #: freeculture.xml:635
796 "On November 5, 1935, he demonstrated the technology at a meeting of the "
797 "Institute of Radio Engineers at the Empire State Building in New York "
798 "City. He tuned his radio dial across a range of AM stations, until the radio "
799 "locked on a broadcast that he had arranged from seventeen miles away. The "
800 "radio fell totally silent, as if dead, and then with a clarity no one else "
801 "in that room had ever heard from an electrical device, it produced the sound "
802 "of an announcer's voice: <quote>This is amateur station W2AG at Yonkers, New "
803 "York, operating on frequency modulation at two and a half meters.</quote>"
806 #. type: Content of: <book><chapter><para>
807 #: freeculture.xml:646
808 msgid "The audience was hearing something no one had thought possible:"
811 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
812 #: freeculture.xml:657
814 "Lawrence Lessing, <citetitle>Man of High Fidelity: Edwin Howard "
815 "Armstrong</citetitle> (Philadelphia: J. B. Lipincott Company, 1956), 209."
818 #. type: Content of: <book><chapter><blockquote><para>
819 #: freeculture.xml:650
821 "A glass of water was poured before the microphone in Yonkers; it sounded "
822 "like a glass of water being poured. … A paper was crumpled and torn; "
823 "it sounded like paper and not like a crackling forest fire. … Sousa "
824 "marches were played from records and a piano solo and guitar number were "
825 "performed. … The music was projected with a live-ness rarely if ever "
826 "heard before from a radio <quote>music box.</quote><placeholder "
827 "type=\"footnote\" id=\"0\"/>"
831 #. type: Content of: <book><chapter><para>
832 #: freeculture.xml:663
834 "As our own common sense tells us, Armstrong had discovered a vastly superior "
835 "radio technology. But at the time of his invention, Armstrong was working "
836 "for RCA. RCA was the dominant player in the then dominant AM radio "
837 "market. By 1935, there were a thousand radio stations across the United "
838 "States, but the stations in large cities were all owned by a handful of "
842 #. type: Content of: <book><chapter><para><indexterm><primary>
843 #: freeculture.xml:677 freeculture.xml:700
844 msgid "Sarnoff, David"
847 #. type: Content of: <book><chapter><para>
848 #: freeculture.xml:672
850 "RCA's president, David Sarnoff, a friend of Armstrong's, was eager that "
851 "Armstrong discover a way to remove static from AM radio. So Sarnoff was "
852 "quite excited when Armstrong told him he had a device that removed static "
853 "from <quote>radio.</quote> But when Armstrong demonstrated his invention, "
854 "Sarnoff was not pleased. <placeholder type=\"indexterm\" id=\"0\"/>"
857 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
858 #: freeculture.xml:684
860 "See <quote>Saints: The Heroes and Geniuses of the Electronic Era,</quote> "
861 "First Electronic Church of America, at www.webstationone.com/fecha, "
862 "available at <ulink url=\"http://free-culture.cc/notes/\">link #1</ulink>."
865 #. type: Content of: <book><chapter><blockquote><para>
866 #: freeculture.xml:681
868 "I thought Armstrong would invent some kind of a filter to remove static from "
869 "our AM radio. I didn't think he'd start a revolution— start up a whole "
870 "damn new industry to compete with RCA.<placeholder type=\"footnote\" "
874 #. type: Content of: <book><chapter><indexterm><primary>
875 #: freeculture.xml:693
876 msgid "Lessing, Lawrence"
879 #. type: Content of: <book><chapter><para>
880 #: freeculture.xml:696
882 "Armstrong's invention threatened RCA's AM empire, so the company launched a "
883 "campaign to smother FM radio. While FM may have been a superior technology, "
884 "Sarnoff was a superior tactician. As one author described, <placeholder "
885 "type=\"indexterm\" id=\"0\"/>"
888 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
889 #: freeculture.xml:709
890 msgid "Lessing, 226."
893 #. type: Content of: <book><chapter><blockquote><para>
894 #: freeculture.xml:704
896 "The forces for FM, largely engineering, could not overcome the weight of "
897 "strategy devised by the sales, patent, and legal offices to subdue this "
898 "threat to corporate position. For FM, if allowed to develop unrestrained, "
899 "posed … a complete reordering of radio power … and the "
900 "eventual overthrow of the carefully restricted AM system on which RCA had "
901 "grown to power.<placeholder type=\"footnote\" id=\"0\"/>"
904 #. type: Content of: <book><chapter><para>
905 #: freeculture.xml:714
907 "RCA at first kept the technology in house, insisting that further tests were "
908 "needed. When, after two years of testing, Armstrong grew impatient, RCA "
909 "began to use its power with the government to stall FM radio's deployment "
910 "generally. In 1936, RCA hired the former head of the FCC and assigned him "
911 "the task of assuring that the FCC assign spectrum in a way that would "
912 "castrate FM—principally by moving FM radio to a different band of "
913 "spectrum. At first, these efforts failed. But when Armstrong and the nation "
914 "were distracted by World War II, RCA's work began to be more "
915 "successful. Soon after the war ended, the FCC announced a set of policies "
916 "that would have one clear effect: FM radio would be crippled. As Lawrence "
917 "Lessing described it,"
920 #. type: Content of: <book><chapter><blockquote><para><footnote><para>
921 #: freeculture.xml:733
922 msgid "Lessing, 256."
925 #. type: Content of: <book><chapter><blockquote><para>
926 #: freeculture.xml:729
928 "The series of body blows that FM radio received right after the war, in a "
929 "series of rulings manipulated through the FCC by the big radio interests, "
930 "were almost incredible in their force and deviousness.<placeholder "
931 "type=\"footnote\" id=\"0\"/>"
934 #. type: Content of: <book><chapter><indexterm><primary>
935 #: freeculture.xml:738
939 #. type: Content of: <book><chapter><para>
940 #: freeculture.xml:740
942 "To make room in the spectrum for RCA's latest gamble, television, FM radio "
943 "users were to be moved to a totally new spectrum band. The power of FM radio "
944 "stations was also cut, meaning FM could no longer be used to beam programs "
945 "from one part of the country to another. (This change was strongly "
946 "supported by AT&T, because the loss of FM relaying stations would mean "
947 "radio stations would have to buy wired links from AT&T.) The spread of "
948 "FM radio was thus choked, at least temporarily."
951 #. type: Content of: <book><chapter><para>
952 #: freeculture.xml:750
954 "Armstrong resisted RCA's efforts. In response, RCA resisted Armstrong's "
955 "patents. After incorporating FM technology into the emerging standard for "
956 "television, RCA declared the patents invalid—baselessly, and almost "
957 "fifteen years after they were issued. It thus refused to pay him "
958 "royalties. For six years, Armstrong fought an expensive war of litigation to "
959 "defend the patents. Finally, just as the patents expired, RCA offered a "
960 "settlement so low that it would not even cover Armstrong's lawyers' "
961 "fees. Defeated, broken, and now broke, in 1954 Armstrong wrote a short note "
962 "to his wife and then stepped out of a thirteenth-story window to his death."
966 #. type: Content of: <book><chapter><para>
967 #: freeculture.xml:763
969 "This is how the law sometimes works. Not often this tragically, and rarely "
970 "with heroic drama, but sometimes, this is how it works. From the beginning, "
971 "government and government agencies have been subject to capture. They are "
972 "more likely captured when a powerful interest is threatened by either a "
973 "legal or technical change. That powerful interest too often exerts its "
974 "influence within the government to get the government to protect it. The "
975 "rhetoric of this protection is of course always public spirited; the reality "
976 "is something different. Ideas that were as solid as rock in one age, but "
977 "that, left to themselves, would crumble in another, are sustained through "
978 "this subtle corruption of our political process. RCA had what the Causbys "
979 "did not: the power to stifle the effect of technological change."
982 #. type: Content of: <book><chapter><para><footnote><para>
983 #: freeculture.xml:785
985 "Amanda Lenhart, <quote>The Ever-Shifting Internet Population: A New Look at "
986 "Internet Access and the Digital Divide,</quote> Pew Internet and American "
987 "Life Project, 15 April 2003: 6, available at <ulink "
988 "url=\"http://free-culture.cc/notes/\">link #2</ulink>."
991 #. type: Content of: <book><chapter><para>
992 #: freeculture.xml:779
994 "There's no single inventor of the Internet. Nor is there any good date upon "
995 "which to mark its birth. Yet in a very short time, the Internet has become "
996 "part of ordinary American life. According to the Pew Internet and American "
997 "Life Project, 58 percent of Americans had access to the Internet in 2002, up "
998 "from 49 percent two years before.<placeholder type=\"footnote\" id=\"0\"/> "
999 "That number could well exceed two thirds of the nation by the end of 2004."
1002 #. type: Content of: <book><chapter><para>
1003 #: freeculture.xml:794
1005 "As the Internet has been integrated into ordinary life, it has changed "
1006 "things. Some of these changes are technical—the Internet has made "
1007 "communication faster, it has lowered the cost of gathering data, and so "
1008 "on. These technical changes are not the focus of this book. They are "
1009 "important. They are not well understood. But they are the sort of thing that "
1010 "would simply go away if we all just switched the Internet off. They don't "
1011 "affect people who don't use the Internet, or at least they don't affect them "
1012 "directly. They are the proper subject of a book about the Internet. But this "
1013 "is not a book about the Internet."
1016 #. type: Content of: <book><chapter><para>
1017 #: freeculture.xml:805
1019 "Instead, this book is about an effect of the Internet beyond the Internet "
1020 "itself: an effect upon how culture is made. My claim is that the Internet "
1021 "has induced an important and unrecognized change in that process. That "
1022 "change will radically transform a tradition that is as old as the Republic "
1023 "itself. Most, if they recognized this change, would reject it. Yet most "
1024 "don't even see the change that the Internet has introduced."
1027 #. type: Content of: <book><chapter><para><indexterm><primary>
1028 #: freeculture.xml:824
1029 msgid "Barlow, Joel"
1032 #. type: Content of: <book><chapter><para><indexterm><primary>
1033 #: freeculture.xml:825
1034 msgid "Webster, Noah"
1037 #. type: Content of: <book><chapter><para>
1038 #: freeculture.xml:814
1040 "We can glimpse a sense of this change by distinguishing between commercial "
1041 "and noncommercial culture, and by mapping the law's regulation of each. By "
1042 "<quote>commercial culture</quote> I mean that part of our culture that is "
1043 "produced and sold or produced to be sold. By <quote>noncommercial "
1044 "culture</quote> I mean all the rest. When old men sat around parks or on "
1045 "street corners telling stories that kids and others consumed, that was "
1046 "noncommercial culture. When Noah Webster published his "
1047 "<quote>Reader,</quote> or Joel Barlow his poetry, that was commercial "
1048 "culture. <placeholder type=\"indexterm\" id=\"0\"/> <placeholder "
1049 "type=\"indexterm\" id=\"1\"/>"
1052 #. type: Content of: <book><chapter><para>
1053 #: freeculture.xml:828
1055 "At the beginning of our history, and for just about the whole of our "
1056 "tradition, noncommercial culture was essentially unregulated. Of course, if "
1057 "your stories were lewd, or if your song disturbed the peace, then the law "
1058 "might intervene. But the law was never directly concerned with the creation "
1059 "or spread of this form of culture, and it left this culture "
1060 "<quote>free.</quote> The ordinary ways in which ordinary individuals shared "
1061 "and transformed their culture—telling stories, reenacting scenes from "
1062 "plays or TV, participating in fan clubs, sharing music, making "
1063 "tapes—were left alone by the law."
1066 #. type: Content of: <book><part><chapter><para><footnote><para><indexterm><primary>
1067 #: freeculture.xml:853 freeculture.xml:1883 freeculture.xml:1894
1068 msgid "Brandeis, Louis D."
1071 #. type: Content of: <book><chapter><para><footnote><para>
1072 #: freeculture.xml:845
1074 "This is not the only purpose of copyright, though it is the overwhelmingly "
1075 "primary purpose of the copyright established in the federal constitution. "
1076 "State copyright law historically protected not just the commercial interest "
1077 "in publication, but also a privacy interest. By granting authors the "
1078 "exclusive right to first publication, state copyright law gave authors the "
1079 "power to control the spread of facts about them. See Samuel D. Warren and "
1080 "Louis D. Brandeis, <quote>The Right to Privacy,</quote> Harvard Law Review 4 "
1081 "(1890): 193, 198–200. <placeholder type=\"indexterm\" id=\"0\"/>"
1084 #. type: Content of: <book><chapter><para>
1085 #: freeculture.xml:839
1087 "The focus of the law was on commercial creativity. At first slightly, then "
1088 "quite extensively, the law protected the incentives of creators by granting "
1089 "them exclusive rights to their creative work, so that they could sell those "
1090 "exclusive rights in a commercial marketplace.<placeholder type=\"footnote\" "
1091 "id=\"0\"/> This is also, of course, an important part of creativity and "
1092 "culture, and it has become an increasingly important part in America. But in "
1093 "no sense was it dominant within our tradition. It was instead just one part, "
1094 "a controlled part, balanced with the free."
1097 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
1098 #: freeculture.xml:865 freeculture.xml:9539
1099 msgid "Litman, Jessica"
1102 #. type: Content of: <book><chapter><para><footnote><para>
1103 #: freeculture.xml:863
1105 "See Jessica Litman, <citetitle>Digital Copyright</citetitle> (New York: "
1106 "Prometheus Books, 2001), ch. 13. <placeholder type=\"indexterm\" id=\"0\"/>"
1109 #. type: Content of: <book><chapter><para>
1110 #: freeculture.xml:861
1112 "This rough divide between the free and the controlled has now been "
1113 "erased.<placeholder type=\"footnote\" id=\"0\"/> The Internet has set the "
1114 "stage for this erasure and, pushed by big media, the law has now affected "
1115 "it. For the first time in our tradition, the ordinary ways in which "
1116 "individuals create and share culture fall within the reach of the regulation "
1117 "of the law, which has expanded to draw within its control a vast amount of "
1118 "culture and creativity that it never reached before. The technology that "
1119 "preserved the balance of our history—between uses of our culture that "
1120 "were free and uses of our culture that were only upon permission—has "
1121 "been undone. The consequence is that we are less and less a free culture, "
1122 "more and more a permission culture."
1125 #. type: Content of: <book><chapter><para>
1126 #: freeculture.xml:880
1128 "This change gets justified as necessary to protect commercial creativity. "
1129 "And indeed, protectionism is precisely its motivation. But the protectionism "
1130 "that justifies the changes that I will describe below is not the limited and "
1131 "balanced sort that has defined the law in the past. This is not a "
1132 "protectionism to protect artists. It is instead a protectionism to protect "
1133 "certain forms of business. Corporations threatened by the potential of the "
1134 "Internet to change the way both commercial and noncommercial culture are "
1135 "made and shared have united to induce lawmakers to use the law to protect "
1136 "them. It is the story of RCA and Armstrong; it is the dream of the Causbys."
1139 #. type: Content of: <book><chapter><para>
1140 #: freeculture.xml:893
1142 "For the Internet has unleashed an extraordinary possibility for many to "
1143 "participate in the process of building and cultivating a culture that "
1144 "reaches far beyond local boundaries. That power has changed the marketplace "
1145 "for making and cultivating culture generally, and that change in turn "
1146 "threatens established content industries. The Internet is thus to the "
1147 "industries that built and distributed content in the twentieth century what "
1148 "FM radio was to AM radio, or what the truck was to the railroad industry of "
1149 "the nineteenth century: the beginning of the end, or at least a substantial "
1150 "transformation. Digital technologies, tied to the Internet, could produce a "
1151 "vastly more competitive and vibrant market for building and cultivating "
1152 "culture; that market could include a much wider and more diverse range of "
1153 "creators; those creators could produce and distribute a much more vibrant "
1154 "range of creativity; and depending upon a few important factors, those "
1155 "creators could earn more on average from this system than creators do "
1156 "today—all so long as the RCAs of our day don't use the law to protect "
1157 "themselves against this competition."
1160 #. type: Content of: <book><chapter><para>
1161 #: freeculture.xml:912
1163 "Yet, as I argue in the pages that follow, that is precisely what is "
1164 "happening in our culture today. These modern-day equivalents of the early "
1165 "twentieth-century radio or nineteenth-century railroads are using their "
1166 "power to get the law to protect them against this new, more efficient, more "
1167 "vibrant technology for building culture. They are succeeding in their plan "
1168 "to remake the Internet before the Internet remakes them."
1171 #. type: Content of: <book><chapter><para><footnote><para>
1172 #: freeculture.xml:929
1174 "Amy Harmon, <quote>Black Hawk Download: Moving Beyond Music, Pirates Use New "
1175 "Tools to Turn the Net into an Illicit Video Club,</quote> <citetitle>New "
1176 "York Times</citetitle>, 17 January 2002."
1179 #. type: Content of: <book><chapter><para>
1180 #: freeculture.xml:921
1182 "It doesn't seem this way to many. The battles over copyright and the "
1183 "Internet seem remote to most. To the few who follow them, they seem mainly "
1184 "about a much simpler brace of questions—whether <quote>piracy</quote> "
1185 "will be permitted, and whether <quote>property</quote> will be "
1186 "protected. The <quote>war</quote> that has been waged against the "
1187 "technologies of the Internet—what Motion Picture Association of "
1188 "America (MPAA) president Jack Valenti calls his <quote>own terrorist "
1189 "war</quote><placeholder type=\"footnote\" id=\"0\"/>—has been framed "
1190 "as a battle about the rule of law and respect for property. To know which "
1191 "side to take in this war, most think that we need only decide whether we're "
1192 "for property or against it."
1195 #. type: Content of: <book><chapter><para>
1196 #: freeculture.xml:938
1198 "If those really were the choices, then I would be with Jack Valenti and the "
1199 "content industry. I, too, am a believer in property, and especially in the "
1200 "importance of what Mr. Valenti nicely calls <quote>creative "
1201 "property.</quote> I believe that <quote>piracy</quote> is wrong, and that "
1202 "the law, properly tuned, should punish <quote>piracy,</quote> whether on or "
1206 #. type: Content of: <book><chapter><para>
1207 #: freeculture.xml:946
1209 "But those simple beliefs mask a much more fundamental question and a much "
1210 "more dramatic change. My fear is that unless we come to see this change, the "
1211 "war to rid the world of Internet <quote>pirates</quote> will also rid our "
1212 "culture of values that have been integral to our tradition from the start."
1215 #. type: Content of: <book><chapter><section><section><para><footnote><para><indexterm><primary>
1216 #: freeculture.xml:960 freeculture.xml:14448
1217 msgid "Netanel, Neil Weinstock"
1220 #. type: Content of: <book><chapter><para><footnote><para>
1221 #: freeculture.xml:958
1223 "Neil W. Netanel, <quote>Copyright and a Democratic Civil Society,</quote> "
1224 "<citetitle>Yale Law Journal</citetitle> 106 (1996): 283. <placeholder "
1225 "type=\"indexterm\" id=\"0\"/>"
1228 #. type: Content of: <book><chapter><para>
1229 #: freeculture.xml:952
1231 "These values built a tradition that, for at least the first 180 years of our "
1232 "Republic, guaranteed creators the right to build freely upon their past, and "
1233 "protected creators and innovators from either state or private control. The "
1234 "First Amendment protected creators against state control. And as Professor "
1235 "Neil Netanel powerfully argues,<placeholder type=\"footnote\" id=\"0\"/> "
1236 "copyright law, properly balanced, protected creators against private "
1237 "control. Our tradition was thus neither Soviet nor the tradition of "
1238 "patrons. It instead carved out a wide berth within which creators could "
1239 "cultivate and extend our culture."
1242 #. type: Content of: <book><chapter><para>
1243 #: freeculture.xml:968
1245 "Yet the law's response to the Internet, when tied to changes in the "
1246 "technology of the Internet itself, has massively increased the effective "
1247 "regulation of creativity in America. To build upon or critique the culture "
1248 "around us one must ask, Oliver Twist–like, for permission first. "
1249 "Permission is, of course, often granted—but it is not often granted to "
1250 "the critical or the independent. We have built a kind of cultural nobility; "
1251 "those within the noble class live easily; those outside it don't. But it is "
1252 "nobility of any form that is alien to our tradition."
1255 #. type: Content of: <book><chapter><para>
1256 #: freeculture.xml:980
1258 "The story that follows is about this war. Is it not about the "
1259 "<quote>centrality of technology</quote> to ordinary life. I don't believe in "
1260 "gods, digital or otherwise. Nor is it an effort to demonize any individual "
1261 "or group, for neither do I believe in a devil, corporate or otherwise. It is "
1262 "not a morality tale. Nor is it a call to jihad against an industry."
1265 #. type: Content of: <book><chapter><para>
1266 #: freeculture.xml:988
1268 "It is instead an effort to understand a hopelessly destructive war inspired "
1269 "by the technologies of the Internet but reaching far beyond its code. And by "
1270 "understanding this battle, it is an effort to map peace. There is no good "
1271 "reason for the current struggle around Internet technologies to "
1272 "continue. There will be great harm to our tradition and culture if it is "
1273 "allowed to continue unchecked. We must come to understand the source of this "
1274 "war. We must resolve it soon."
1277 #. type: Content of: <book><chapter><para>
1278 #: freeculture.xml:999
1280 "Like the Causbys' battle, this war is, in part, about "
1281 "<quote>property.</quote> The property of this war is not as tangible as the "
1282 "Causbys', and no innocent chicken has yet to lose its life. Yet the ideas "
1283 "surrounding this <quote>property</quote> are as obvious to most as the "
1284 "Causbys' claim about the sacredness of their farm was to them. We are the "
1285 "Causbys. Most of us take for granted the extraordinarily powerful claims "
1286 "that the owners of <quote>intellectual property</quote> now assert. Most of "
1287 "us, like the Causbys, treat these claims as obvious. And hence we, like the "
1288 "Causbys, object when a new technology interferes with this property. It is "
1289 "as plain to us as it was to them that the new technologies of the Internet "
1290 "are <quote>trespassing</quote> upon legitimate claims of "
1291 "<quote>property.</quote> It is as plain to us as it was to them that the law "
1292 "should intervene to stop this trespass."
1296 #. type: Content of: <book><chapter><para>
1297 #: freeculture.xml:1017
1299 "And thus, when geeks and technologists defend their Armstrong or Wright "
1300 "brothers technology, most of us are simply unsympathetic. Common sense does "
1301 "not revolt. Unlike in the case of the unlucky Causbys, common sense is on "
1302 "the side of the property owners in this war. Unlike the lucky Wright "
1303 "brothers, the Internet has not inspired a revolution on its side."
1306 #. type: Content of: <book><chapter><para>
1307 #: freeculture.xml:1027
1309 "My hope is to push this common sense along. I have become increasingly "
1310 "amazed by the power of this idea of intellectual property and, more "
1311 "importantly, its power to disable critical thought by policy makers and "
1312 "citizens. There has never been a time in our history when more of our "
1313 "<quote>culture</quote> was as <quote>owned</quote> as it is now. And yet "
1314 "there has never been a time when the concentration of power to control the "
1315 "<emphasis>uses</emphasis> of culture has been as unquestioningly accepted as "
1319 #. type: Content of: <book><chapter><para>
1320 #: freeculture.xml:1037
1322 "The puzzle is, Why? Is it because we have come to understand a truth about "
1323 "the value and importance of absolute property over ideas and culture? Is it "
1324 "because we have discovered that our tradition of rejecting such an absolute "
1328 #. type: Content of: <book><chapter><para>
1329 #: freeculture.xml:1043
1331 "Or is it because the idea of absolute property over ideas and culture "
1332 "benefits the RCAs of our time and fits our own unreflective intuitions?"
1335 #. type: Content of: <book><chapter><para>
1336 #: freeculture.xml:1047
1338 "Is the radical shift away from our tradition of free culture an instance of "
1339 "America correcting a mistake from its past, as we did after a bloody war "
1340 "with slavery, and as we are slowly doing with inequality? Or is the radical "
1341 "shift away from our tradition of free culture yet another example of a "
1342 "political system captured by a few powerful special interests?"
1345 #. type: Content of: <book><chapter><para>
1346 #: freeculture.xml:1054
1348 "Does common sense lead to the extremes on this question because common sense "
1349 "actually believes in these extremes? Or does common sense stand silent in "
1350 "the face of these extremes because, as with Armstrong versus RCA, the more "
1351 "powerful side has ensured that it has the more powerful view?"
1355 #. type: Content of: <book><chapter><para>
1356 #: freeculture.xml:1063
1358 "I don't mean to be mysterious. My own views are resolved. I believe it was "
1359 "right for common sense to revolt against the extremism of the Causbys. I "
1360 "believe it would be right for common sense to revolt against the extreme "
1361 "claims made today on behalf of <quote>intellectual property.</quote> What "
1362 "the law demands today is increasingly as silly as a sheriff arresting an "
1363 "airplane for trespass. But the consequences of this silliness will be much "
1367 #. type: Content of: <book><chapter><para>
1368 #: freeculture.xml:1073
1370 "The struggle that rages just now centers on two ideas: <quote>piracy</quote> "
1371 "and <quote>property.</quote> My aim in this book's next two parts is to "
1372 "explore these two ideas."
1375 #. type: Content of: <book><chapter><para>
1376 #: freeculture.xml:1078
1378 "My method is not the usual method of an academic. I don't want to plunge you "
1379 "into a complex argument, buttressed with references to obscure French "
1380 "theorists—however natural that is for the weird sort we academics have "
1381 "become. Instead I begin in each part with a collection of stories that set a "
1382 "context within which these apparently simple ideas can be more fully "
1386 #. type: Content of: <book><chapter><para>
1387 #: freeculture.xml:1086
1389 "The two sections set up the core claim of this book: that while the Internet "
1390 "has indeed produced something fantastic and new, our government, pushed by "
1391 "big media to respond to this <quote>something new,</quote> is destroying "
1392 "something very old. Rather than understanding the changes the Internet might "
1393 "permit, and rather than taking time to let <quote>common sense</quote> "
1394 "resolve how best to respond, we are allowing those most threatened by the "
1395 "changes to use their power to change the law—and more importantly, to "
1396 "use their power to change something fundamental about who we have always "
1400 #. type: Content of: <book><chapter><para>
1401 #: freeculture.xml:1097
1403 "We allow this, I believe, not because it is right, and not because most of "
1404 "us really believe in these changes. We allow it because the interests most "
1405 "threatened are among the most powerful players in our depressingly "
1406 "compromised process of making law. This book is the story of one more "
1407 "consequence of this form of corruption—a consequence to which most of "
1408 "us remain oblivious."
1411 #. type: Content of: <book><part><title>
1412 #: freeculture.xml:1107
1413 msgid "<quote>PIRACY</quote>"
1416 #. type: Content of: <book><part><chapter><indexterm><primary>
1417 #: freeculture.xml:1111 freeculture.xml:4807
1418 msgid "Mansfield, William Murray, Lord"
1421 #. type: Content of: <book><part><partintro><para>
1422 #: freeculture.xml:1114
1424 "Since the inception of the law regulating creative property, there has been "
1425 "a war against <quote>piracy.</quote> The precise contours of this concept, "
1426 "<quote>piracy,</quote> are hard to sketch, but the animating injustice is "
1427 "easy to capture. As Lord Mansfield wrote in a case that extended the reach "
1428 "of English copyright law to include sheet music,"
1432 #. type: Content of: <book><part><partintro><blockquote><para><footnote><para>
1433 #: freeculture.xml:1126
1435 "<citetitle>Bach</citetitle> v. <citetitle>Longman</citetitle>, 98 "
1436 "Eng. Rep. 1274 (1777) (Mansfield)."
1439 #. type: Content of: <book><part><partintro><blockquote><para>
1440 #: freeculture.xml:1122
1442 "A person may use the copy by playing it, but he has no right to rob the "
1443 "author of the profit, by multiplying copies and disposing of them for his "
1444 "own use.<placeholder type=\"footnote\" id=\"0\"/>"
1448 #. type: Content of: <book><part><partintro><para>
1449 #: freeculture.xml:1132
1451 "Today we are in the middle of another <quote>war</quote> against "
1452 "<quote>piracy.</quote> The Internet has provoked this war. The Internet "
1453 "makes possible the efficient spread of content. Peer-to-peer (p2p) file "
1454 "sharing is among the most efficient of the efficient technologies the "
1455 "Internet enables. Using distributed intelligence, p2p systems facilitate the "
1456 "easy spread of content in a way unimagined a generation ago."
1459 #. type: Content of: <book><part><partintro><para>
1460 #: freeculture.xml:1141
1462 "This efficiency does not respect the traditional lines of copyright. The "
1463 "network doesn't discriminate between the sharing of copyrighted and "
1464 "uncopyrighted content. Thus has there been a vast amount of sharing of "
1465 "copyrighted content. That sharing in turn has excited the war, as copyright "
1466 "owners fear the sharing will <quote>rob the author of the profit.</quote>"
1469 #. type: Content of: <book><part><partintro><para>
1470 #: freeculture.xml:1149
1472 "The warriors have turned to the courts, to the legislatures, and "
1473 "increasingly to technology to defend their <quote>property</quote> against "
1474 "this <quote>piracy.</quote> A generation of Americans, the warriors warn, is "
1475 "being raised to believe that <quote>property</quote> should be "
1476 "<quote>free.</quote> Forget tattoos, never mind body piercing—our kids "
1477 "are becoming <emphasis>thieves</emphasis>!"
1480 #. type: Content of: <book><part><partintro><para>
1481 #: freeculture.xml:1157
1483 "There's no doubt that <quote>piracy</quote> is wrong, and that pirates "
1484 "should be punished. But before we summon the executioners, we should put "
1485 "this notion of <quote>piracy</quote> in some context. For as the concept is "
1486 "increasingly used, at its core is an extraordinary idea that is almost "
1490 #. type: Content of: <book><part><partintro><para>
1491 #: freeculture.xml:1163
1492 msgid "The idea goes something like this:"
1495 #. type: Content of: <book><part><partintro><blockquote><para>
1496 #: freeculture.xml:1167
1498 "Creative work has value; whenever I use, or take, or build upon the creative "
1499 "work of others, I am taking from them something of value. Whenever I take "
1500 "something of value from someone else, I should have their permission. The "
1501 "taking of something of value from someone else without permission is "
1502 "wrong. It is a form of piracy."
1505 #. type: Content of: <book><part><partintro><indexterm><primary>
1506 #: freeculture.xml:1175
1507 msgid "Dreyfuss, Rochelle"
1511 #. type: Content of: <book><part><partintro><para><footnote><para>
1512 #: freeculture.xml:1181
1514 "See Rochelle Dreyfuss, <quote>Expressive Genericity: Trademarks as Language "
1515 "in the Pepsi Generation,</quote> <citetitle>Notre Dame Law "
1516 "Review</citetitle> 65 (1990): 397."
1519 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
1520 #: freeculture.xml:1194 freeculture.xml:6948
1521 msgid "Zittrain, Jonathan"
1524 #. type: Content of: <book><part><partintro><para><footnote><para>
1525 #: freeculture.xml:1189
1527 "Lisa Bannon, <quote>The Birds May Sing, but Campers Can't Unless They Pay "
1528 "Up,</quote> <citetitle>Wall Street Journal</citetitle>, 21 August 1996, "
1529 "available at <ulink url=\"http://free-culture.cc/notes/\">link #3</ulink>; "
1530 "Jonathan Zittrain, <quote>Calling Off the Copyright War: In Battle of "
1531 "Property vs. Free Speech, No One Wins,</quote> <citetitle>Boston "
1532 "Globe</citetitle>, 24 November 2002. <placeholder type=\"indexterm\" "
1536 #. type: Content of: <book><part><partintro><para>
1537 #: freeculture.xml:1177
1539 "This view runs deep within the current debates. It is what NYU law professor "
1540 "Rochelle Dreyfuss criticizes as the <quote>if value, then right</quote> "
1541 "theory of creative property<placeholder type=\"footnote\" id=\"0\"/> "
1542 "—if there is value, then someone must have a right to that value. It "
1543 "is the perspective that led a composers' rights organization, ASCAP, to sue "
1544 "the Girl Scouts for failing to pay for the songs that girls sang around Girl "
1545 "Scout campfires.<placeholder type=\"footnote\" id=\"1\"/> There was "
1546 "<quote>value</quote> (the songs) so there must have been a "
1547 "<quote>right</quote>—even against the Girl Scouts."
1550 #. type: Content of: <book><part><partintro><indexterm><primary>
1551 #: freeculture.xml:1199
1556 #. type: Content of: <book><part><partintro><para>
1557 #: freeculture.xml:1201
1559 "This idea is certainly a possible understanding of how creative property "
1560 "should work. It might well be a possible design for a system of law "
1561 "protecting creative property. But the <quote>if value, then right</quote> "
1562 "theory of creative property has never been America's theory of creative "
1563 "property. It has never taken hold within our law."
1566 #. type: Content of: <book><part><partintro><para>
1567 #: freeculture.xml:1209
1569 "Instead, in our tradition, intellectual property is an instrument. It sets "
1570 "the groundwork for a richly creative society but remains subservient to the "
1571 "value of creativity. The current debate has this turned around. We have "
1572 "become so concerned with protecting the instrument that we are losing sight "
1576 #. type: Content of: <book><part><partintro><para>
1577 #: freeculture.xml:1216
1579 "The source of this confusion is a distinction that the law no longer takes "
1580 "care to draw—the distinction between republishing someone's work on "
1581 "the one hand and building upon or transforming that work on the "
1582 "other. Copyright law at its birth had only publishing as its concern; "
1583 "copyright law today regulates both."
1586 #. type: Content of: <book><part><partintro><para>
1587 #: freeculture.xml:1223
1589 "Before the technologies of the Internet, this conflation didn't matter all "
1590 "that much. The technologies of publishing were expensive; that meant the "
1591 "vast majority of publishing was commercial. Commercial entities could bear "
1592 "the burden of the law—even the burden of the Byzantine complexity that "
1593 "copyright law has become. It was just one more expense of doing business."
1596 #. type: Content of: <book><part><partintro><para><footnote><para><indexterm><primary>
1597 #: freeculture.xml:1230 freeculture.xml:1261
1598 msgid "Florida, Richard"
1601 #. type: Content of: <book><part><partintro><para><footnote><para><indexterm><primary>
1602 #: freeculture.xml:1231 freeculture.xml:1262
1603 msgid "Rise of the Creative Class, The (Florida)"
1606 #. type: Content of: <book><part><partintro><para><footnote><para>
1607 #: freeculture.xml:1253
1609 "In <citetitle>The Rise of the Creative Class</citetitle> (New York: Basic "
1610 "Books, 2002), Richard Florida documents a shift in the nature of labor "
1611 "toward a labor of creativity. His work, however, doesn't directly address "
1612 "the legal conditions under which that creativity is enabled or stifled. I "
1613 "certainly agree with him about the importance and significance of this "
1614 "change, but I also believe the conditions under which it will be enabled are "
1615 "much more tenuous. <placeholder type=\"indexterm\" id=\"0\"/> <placeholder "
1616 "type=\"indexterm\" id=\"1\"/>"
1619 #. type: Content of: <book><part><partintro><para>
1620 #: freeculture.xml:1233
1622 "But with the birth of the Internet, this natural limit to the reach of the "
1623 "law has disappeared. The law controls not just the creativity of commercial "
1624 "creators but effectively that of anyone. Although that expansion would not "
1625 "matter much if copyright law regulated only <quote>copying,</quote> when the "
1626 "law regulates as broadly and obscurely as it does, the extension matters a "
1627 "lot. The burden of this law now vastly outweighs any original "
1628 "benefit—certainly as it affects noncommercial creativity, and "
1629 "increasingly as it affects commercial creativity as well. Thus, as we'll see "
1630 "more clearly in the chapters below, the law's role is less and less to "
1631 "support creativity, and more and more to protect certain industries against "
1632 "competition. Just at the time digital technology could unleash an "
1633 "extraordinary range of commercial and noncommercial creativity, the law "
1634 "burdens this creativity with insanely complex and vague rules and with the "
1635 "threat of obscenely severe penalties. We may be seeing, as Richard Florida "
1636 "writes, the <quote>Rise of the Creative Class.</quote><placeholder "
1637 "type=\"footnote\" id=\"0\"/> Unfortunately, we are also seeing an "
1638 "extraordinary rise of regulation of this creative class."
1641 #. type: Content of: <book><part><partintro><para>
1642 #: freeculture.xml:1268
1644 "These burdens make no sense in our tradition. We should begin by "
1645 "understanding that tradition a bit more and by placing in their proper "
1646 "context the current battles about behavior labeled <quote>piracy.</quote>"
1649 #. type: Content of: <book><part><chapter><title>
1650 #: freeculture.xml:1276
1651 msgid "CHAPTER ONE: Creators"
1654 #. type: Content of: <book><part><chapter><indexterm><primary>
1655 #: freeculture.xml:1278
1656 msgid "animated cartoons"
1659 #. type: Content of: <book><part><chapter><para>
1660 #: freeculture.xml:1281
1662 "In 1928, a cartoon character was born. An early Mickey Mouse made his debut "
1663 "in May of that year, in a silent flop called <citetitle>Plane "
1664 "Crazy</citetitle>. In November, in New York City's Colony Theater, in the "
1665 "first widely distributed cartoon synchronized with sound, "
1666 "<citetitle>Steamboat Willie</citetitle> brought to life the character that "
1667 "would become Mickey Mouse."
1670 #. type: Content of: <book><part><chapter><para>
1671 #: freeculture.xml:1288
1673 "Synchronized sound had been introduced to film a year earlier in the movie "
1674 "<citetitle>The Jazz Singer</citetitle>. That success led Walt Disney to copy "
1675 "the technique and mix sound with cartoons. No one knew whether it would work "
1676 "or, if it did work, whether it would win an audience. But when Disney ran a "
1677 "test in the summer of 1928, the results were unambiguous. As Disney "
1678 "describes that first experiment,"
1682 #. type: Content of: <book><part><chapter><blockquote><para>
1683 #: freeculture.xml:1297
1685 "A couple of my boys could read music, and one of them could play a mouth "
1686 "organ. We put them in a room where they could not see the screen and "
1687 "arranged to pipe their sound into the room where our wives and friends were "
1688 "going to see the picture."
1691 #. type: Content of: <book><part><chapter><blockquote><para>
1692 #: freeculture.xml:1304
1694 "The boys worked from a music and sound-effects score. After several false "
1695 "starts, sound and action got off with the gun. The mouth organist played the "
1696 "tune, the rest of us in the sound department bammed tin pans and blew slide "
1697 "whistles on the beat. The synchronization was pretty close."
1701 #. type: Content of: <book><part><chapter><blockquote><para><footnote><para>
1702 #: freeculture.xml:1317
1704 "Leonard Maltin, <citetitle>Of Mice and Magic: A History of American Animated "
1705 "Cartoons</citetitle> (New York: Penguin Books, 1987), 34–35."
1708 #. type: Content of: <book><part><chapter><blockquote><para>
1709 #: freeculture.xml:1311
1711 "The effect on our little audience was nothing less than electric. They "
1712 "responded almost instinctively to this union of sound and motion. I thought "
1713 "they were kidding me. So they put me in the audience and ran the action "
1714 "again. It was terrible, but it was wonderful! And it was something "
1715 "new!<placeholder type=\"footnote\" id=\"0\"/>"
1718 #. type: Content of: <book><part><chapter><para><indexterm><primary>
1719 #: freeculture.xml:1326
1723 #. type: Content of: <book><part><chapter><para>
1724 #: freeculture.xml:1323
1726 "Disney's then partner, and one of animation's most extraordinary talents, Ub "
1727 "Iwerks, put it more strongly: <quote>I have never been so thrilled in my "
1728 "life. Nothing since has ever equaled it.</quote> <placeholder "
1729 "type=\"indexterm\" id=\"0\"/>"
1732 #. type: Content of: <book><part><chapter><para>
1733 #: freeculture.xml:1329
1735 "Disney had created something very new, based upon something relatively "
1736 "new. Synchronized sound brought life to a form of creativity that had "
1737 "rarely—except in Disney's hands—been anything more than filler "
1738 "for other films. Throughout animation's early history, it was Disney's "
1739 "invention that set the standard that others struggled to match. And quite "
1740 "often, Disney's great genius, his spark of creativity, was built upon the "
1744 #. type: Content of: <book><part><chapter><para>
1745 #: freeculture.xml:1338
1747 "This much is familiar. What you might not know is that 1928 also marks "
1748 "another important transition. In that year, a comic (as opposed to cartoon) "
1749 "genius created his last independently produced silent film. That genius was "
1750 "Buster Keaton. The film was <citetitle>Steamboat Bill, Jr</citetitle>."
1753 #. type: Content of: <book><part><chapter><para>
1754 #: freeculture.xml:1344
1756 "Keaton was born into a vaudeville family in 1895. In the era of silent film, "
1757 "he had mastered using broad physical comedy as a way to spark uncontrollable "
1758 "laughter from his audience. <citetitle>Steamboat Bill, Jr</citetitle>. was a "
1759 "classic of this form, famous among film buffs for its incredible stunts. "
1760 "The film was classic Keaton—wildly popular and among the best of its "
1765 #. type: Content of: <book><part><chapter><para><footnote><para>
1766 #: freeculture.xml:1358
1768 "I am grateful to David Gerstein and his careful history, described at <ulink "
1769 "url=\"http://free-culture.cc/notes/\">link #4</ulink>. According to Dave "
1770 "Smith of the Disney Archives, Disney paid royalties to use the music for "
1771 "five songs in <citetitle>Steamboat Willie</citetitle>: <quote>Steamboat "
1772 "Bill,</quote> <quote>The Simpleton</quote> (Delille), <quote>Mischief "
1773 "Makers</quote> (Carbonara), <quote>Joyful Hurry No. 1</quote> (Baron), and "
1774 "<quote>Gawky Rube</quote> (Lakay). A sixth song, <quote>The Turkey in the "
1775 "Straw,</quote> was already in the public domain. Letter from David Smith to "
1776 "Harry Surden, 10 July 2003, on file with author."
1779 #. type: Content of: <book><part><chapter><para>
1780 #: freeculture.xml:1352
1782 "<citetitle>Steamboat Bill, Jr</citetitle>. appeared before Disney's cartoon "
1783 "Steamboat Willie. The coincidence of titles is not coincidental. Steamboat "
1784 "Willie is a direct cartoon parody of Steamboat Bill,<placeholder "
1785 "type=\"footnote\" id=\"0\"/> and both are built upon a common song as a "
1786 "source. It is not just from the invention of synchronized sound in "
1787 "<citetitle>The Jazz Singer</citetitle> that we get <citetitle>Steamboat "
1788 "Willie</citetitle>. It is also from Buster Keaton's invention of Steamboat "
1789 "Bill, Jr., itself inspired by the song <quote>Steamboat Bill,</quote> that "
1790 "we get Steamboat Willie, and then from Steamboat Willie, Mickey Mouse."
1794 #. type: Content of: <book><part><chapter><para><footnote><para>
1795 #: freeculture.xml:1379
1797 "He was also a fan of the public domain. See Chris Sprigman, <quote>The Mouse "
1798 "that Ate the Public Domain,</quote> Findlaw, 5 March 2002, at <ulink "
1799 "url=\"http://free-culture.cc/notes/\">link #5</ulink>."
1802 #. type: Content of: <book><part><chapter><para>
1803 #: freeculture.xml:1375
1805 "This <quote>borrowing</quote> was nothing unique, either for Disney or for "
1806 "the industry. Disney was always parroting the feature-length mainstream "
1807 "films of his day.<placeholder type=\"footnote\" id=\"0\"/> So did many "
1808 "others. Early cartoons are filled with knockoffs—slight variations on "
1809 "winning themes; retellings of ancient stories. The key to success was the "
1810 "brilliance of the differences. With Disney, it was sound that gave his "
1811 "animation its spark. Later, it was the quality of his work relative to the "
1812 "production-line cartoons with which he competed. Yet these additions were "
1813 "built upon a base that was borrowed. Disney added to the work of others "
1814 "before him, creating something new out of something just barely old."
1817 #. type: Content of: <book><part><chapter><para>
1818 #: freeculture.xml:1394
1820 "Sometimes this borrowing was slight. Sometimes it was significant. Think "
1821 "about the fairy tales of the Brothers Grimm. If you're as oblivious as I "
1822 "was, you're likely to think that these tales are happy, sweet stories, "
1823 "appropriate for any child at bedtime. In fact, the Grimm fairy tales are, "
1824 "well, for us, grim. It is a rare and perhaps overly ambitious parent who "
1825 "would dare to read these bloody, moralistic stories to his or her child, at "
1826 "bedtime or anytime."
1830 #. type: Content of: <book><part><chapter><para>
1831 #: freeculture.xml:1403
1833 "Disney took these stories and retold them in a way that carried them into a "
1834 "new age. He animated the stories, with both characters and light. Without "
1835 "removing the elements of fear and danger altogether, he made funny what was "
1836 "dark and injected a genuine emotion of compassion where before there was "
1837 "fear. And not just with the work of the Brothers Grimm. Indeed, the catalog "
1838 "of Disney work drawing upon the work of others is astonishing when set "
1839 "together: <citetitle>Snow White</citetitle> (1937), "
1840 "<citetitle>Fantasia</citetitle> (1940), <citetitle>Pinocchio</citetitle> "
1841 "(1940), <citetitle>Dumbo</citetitle> (1941), <citetitle>Bambi</citetitle> "
1842 "(1942), <citetitle>Song of the South</citetitle> (1946), "
1843 "<citetitle>Cinderella</citetitle> (1950), <citetitle>Alice in "
1844 "Wonderland</citetitle> (1951), <citetitle>Robin Hood</citetitle> (1952), "
1845 "<citetitle>Peter Pan</citetitle> (1953), <citetitle>Lady and the "
1846 "Tramp</citetitle> (1955), <citetitle>Mulan</citetitle> (1998), "
1847 "<citetitle>Sleeping Beauty</citetitle> (1959), <citetitle>101 "
1848 "Dalmatians</citetitle> (1961), <citetitle>The Sword in the Stone</citetitle> "
1849 "(1963), and <citetitle>The Jungle Book</citetitle> (1967)—not to "
1850 "mention a recent example that we should perhaps quickly forget, "
1851 "<citetitle>Treasure Planet</citetitle> (2003). In all of these cases, Disney "
1852 "(or Disney, Inc.) ripped creativity from the culture around him, mixed that "
1853 "creativity with his own extraordinary talent, and then burned that mix into "
1854 "the soul of his culture. Rip, mix, and burn."
1857 #. type: Content of: <book><part><chapter><para>
1858 #: freeculture.xml:1426
1860 "This is a kind of creativity. It is a creativity that we should remember and "
1861 "celebrate. There are some who would say that there is no creativity except "
1862 "this kind. We don't need to go that far to recognize its importance. We "
1863 "could call this <quote>Disney creativity,</quote> though that would be a bit "
1864 "misleading. It is, more precisely, <quote>Walt Disney "
1865 "creativity</quote>—a form of expression and genius that builds upon "
1866 "the culture around us and makes it something different."
1870 #. type: Content of: <book><part><chapter><para><footnote><para>
1871 #: freeculture.xml:1440
1873 "Until 1976, copyright law granted an author the possibility of two terms: an "
1874 "initial term and a renewal term. I have calculated the "
1875 "<quote>average</quote> term by determining the weighted average of total "
1876 "registrations for any particular year, and the proportion renewing. Thus, if "
1877 "100 copyrights are registered in year 1, and only 15 are renewed, and the "
1878 "renewal term is 28 years, then the average term is 32.2 years. For the "
1879 "renewal data and other relevant data, see the Web site associated with this "
1880 "book, available at <ulink url=\"http://free-culture.cc/notes/\">link "
1884 #. type: Content of: <book><part><chapter><para>
1885 #: freeculture.xml:1434
1887 "In 1928, the culture that Disney was free to draw upon was relatively "
1888 "fresh. The public domain in 1928 was not very old and was therefore quite "
1889 "vibrant. The average term of copyright was just around thirty "
1890 "years—for that minority of creative work that was in fact "
1891 "copyrighted.<placeholder type=\"footnote\" id=\"0\"/> That means that for "
1892 "thirty years, on average, the authors or copyright holders of a creative "
1893 "work had an <quote>exclusive right</quote> to control certain uses of the "
1894 "work. To use this copyrighted work in limited ways required the permission "
1895 "of the copyright owner."
1898 #. type: Content of: <book><part><chapter><para>
1899 #: freeculture.xml:1457
1901 "At the end of a copyright term, a work passes into the public domain. No "
1902 "permission is then needed to draw upon or use that work. No permission and, "
1903 "hence, no lawyers. The public domain is a <quote>lawyer-free zone.</quote> "
1904 "Thus, most of the content from the nineteenth century was free for Disney to "
1905 "use and build upon in 1928. It was free for anyone— whether connected "
1906 "or not, whether rich or not, whether approved or not—to use and build "
1911 #. type: Content of: <book><part><chapter><para>
1912 #: freeculture.xml:1466
1914 "This is the ways things always were—until quite recently. For most of "
1915 "our history, the public domain was just over the horizon. From until 1978, "
1916 "the average copyright term was never more than thirty-two years, meaning "
1917 "that most culture just a generation and a half old was free for anyone to "
1918 "build upon without the permission of anyone else. Today's equivalent would "
1919 "be for creative work from the 1960s and 1970s to now be free for the next "
1920 "Walt Disney to build upon without permission. Yet today, the public domain "
1921 "is presumptive only for content from before the Great Depression."
1924 #. type: Content of: <book><part><chapter><para>
1925 #: freeculture.xml:1479
1927 "Of course, Walt Disney had no monopoly on <quote>Walt Disney "
1928 "creativity.</quote> Nor does America. The norm of free culture has, until "
1929 "recently, and except within totalitarian nations, been broadly exploited and "
1933 #. type: Content of: <book><part><chapter><para>
1934 #: freeculture.xml:1485
1936 "Consider, for example, a form of creativity that seems strange to many "
1937 "Americans but that is inescapable within Japanese culture: "
1938 "<citetitle>manga</citetitle>, or comics. The Japanese are fanatics about "
1939 "comics. Some 40 percent of publications are comics, and 30 percent of "
1940 "publication revenue derives from comics. They are everywhere in Japanese "
1941 "society, at every magazine stand, carried by a large proportion of commuters "
1942 "on Japan's extraordinary system of public transportation."
1945 #. type: Content of: <book><part><chapter><para>
1946 #: freeculture.xml:1494
1948 "Americans tend to look down upon this form of culture. That's an "
1949 "unattractive characteristic of ours. We're likely to misunderstand much "
1950 "about manga, because few of us have ever read anything close to the stories "
1951 "that these <quote>graphic novels</quote> tell. For the Japanese, manga cover "
1952 "every aspect of social life. For us, comics are <quote>men in "
1953 "tights.</quote> And anyway, it's not as if the New York subways are filled "
1954 "with readers of Joyce or even Hemingway. People of different cultures "
1955 "distract themselves in different ways, the Japanese in this interestingly "
1959 #. type: Content of: <book><part><chapter><para>
1960 #: freeculture.xml:1505
1962 "But my purpose here is not to understand manga. It is to describe a variant "
1963 "on manga that from a lawyer's perspective is quite odd, but from a Disney "
1964 "perspective is quite familiar."
1968 #. type: Content of: <book><part><chapter><para>
1969 #: freeculture.xml:1510
1971 "This is the phenomenon of <citetitle>doujinshi</citetitle>. Doujinshi are "
1972 "also comics, but they are a kind of copycat comic. A rich ethic governs the "
1973 "creation of doujinshi. It is not doujinshi if it is "
1974 "<emphasis>just</emphasis> a copy; the artist must make a contribution to the "
1975 "art he copies, by transforming it either subtly or significantly. A "
1976 "doujinshi comic can thus take a mainstream comic and develop it "
1977 "differently—with a different story line. Or the comic can keep the "
1978 "character in character but change its look slightly. There is no formula for "
1979 "what makes the doujinshi sufficiently <quote>different.</quote> But they "
1980 "must be different if they are to be considered true doujinshi. Indeed, there "
1981 "are committees that review doujinshi for inclusion within shows and reject "
1982 "any copycat comic that is merely a copy."
1985 #. type: Content of: <book><part><chapter><para>
1986 #: freeculture.xml:1525
1988 "These copycat comics are not a tiny part of the manga market. They are "
1989 "huge. More than 33,000 <quote>circles</quote> of creators from across Japan "
1990 "produce these bits of Walt Disney creativity. More than 450,000 Japanese "
1991 "come together twice a year, in the largest public gathering in the country, "
1992 "to exchange and sell them. This market exists in parallel to the mainstream "
1993 "commercial manga market. In some ways, it obviously competes with that "
1994 "market, but there is no sustained effort by those who control the commercial "
1995 "manga market to shut the doujinshi market down. It flourishes, despite the "
1996 "competition and despite the law."
1999 #. type: Content of: <book><part><chapter><para>
2000 #: freeculture.xml:1536
2002 "The most puzzling feature of the doujinshi market, for those trained in the "
2003 "law, at least, is that it is allowed to exist at all. Under Japanese "
2004 "copyright law, which in this respect (on paper) mirrors American copyright "
2005 "law, the doujinshi market is an illegal one. Doujinshi are plainly "
2006 "<quote>derivative works.</quote> There is no general practice by doujinshi "
2007 "artists of securing the permission of the manga creators. Instead, the "
2008 "practice is simply to take and modify the creations of others, as Walt "
2009 "Disney did with <citetitle>Steamboat Bill, Jr</citetitle>. Under both "
2010 "Japanese and American law, that <quote>taking</quote> without the permission "
2011 "of the original copyright owner is illegal. It is an infringement of the "
2012 "original copyright to make a copy or a derivative work without the original "
2013 "copyright owner's permission."
2016 #. type: Content of: <book><part><chapter><indexterm><primary>
2017 #: freeculture.xml:1550
2018 msgid "Winick, Judd"
2022 #. type: Content of: <book><part><chapter><para><footnote><para>
2023 #: freeculture.xml:1563
2025 "For an excellent history, see Scott McCloud, <citetitle>Reinventing "
2026 "Comics</citetitle> (New York: Perennial, 2000)."
2029 #. type: Content of: <book><part><chapter><para>
2030 #: freeculture.xml:1553
2032 "Yet this illegal market exists and indeed flourishes in Japan, and in the "
2033 "view of many, it is precisely because it exists that Japanese manga "
2034 "flourish. As American graphic novelist Judd Winick said to me, <quote>The "
2035 "early days of comics in America are very much like what's going on in Japan "
2036 "now. … American comics were born out of copying each other. … "
2037 "That's how [the artists] learn to draw—by going into comic books and "
2038 "not tracing them, but looking at them and copying them</quote> and building "
2039 "from them.<placeholder type=\"footnote\" id=\"0\"/>"
2042 #. type: Content of: <book><part><chapter><indexterm><primary>
2043 #: freeculture.xml:1567
2044 msgid "Superman comics"
2047 #. type: Content of: <book><part><chapter><para>
2048 #: freeculture.xml:1569
2050 "American comics now are quite different, Winick explains, in part because of "
2051 "the legal difficulty of adapting comics the way doujinshi are "
2052 "allowed. Speaking of Superman, Winick told me, <quote>there are these rules "
2053 "and you have to stick to them.</quote> There are things Superman "
2054 "<quote>cannot</quote> do. <quote>As a creator, it's frustrating having to "
2055 "stick to some parameters which are fifty years old.</quote>"
2059 #. type: Content of: <book><part><chapter><para><footnote><para>
2060 #: freeculture.xml:1586
2062 "See Salil K. Mehra, <quote>Copyright and Comics in Japan: Does Law Explain "
2063 "Why All the Comics My Kid Watches Are Japanese Imports?</quote> "
2064 "<citetitle>Rutgers Law Review</citetitle> 55 (2002): 155, "
2065 "182. <quote>[T]here might be a collective economic rationality that would "
2066 "lead manga and anime artists to forgo bringing legal actions for "
2067 "infringement. One hypothesis is that all manga artists may be better off "
2068 "collectively if they set aside their individual self-interest and decide not "
2069 "to press their legal rights. This is essentially a prisoner's dilemma "
2073 #. type: Content of: <book><part><chapter><para>
2074 #: freeculture.xml:1578
2076 "The norm in Japan mitigates this legal difficulty. Some say it is precisely "
2077 "the benefit accruing to the Japanese manga market that explains the "
2078 "mitigation. Temple University law professor Salil Mehra, for example, "
2079 "hypothesizes that the manga market accepts these technical violations "
2080 "because they spur the manga market to be more wealthy and "
2081 "productive. Everyone would be worse off if doujinshi were banned, so the law "
2082 "does not ban doujinshi.<placeholder type=\"footnote\" id=\"0\"/>"
2085 #. type: Content of: <book><part><chapter><para>
2086 #: freeculture.xml:1597
2088 "The problem with this story, however, as Mehra plainly acknowledges, is that "
2089 "the mechanism producing this laissez faire response is not clear. It may "
2090 "well be that the market as a whole is better off if doujinshi are permitted "
2091 "rather than banned, but that doesn't explain why individual copyright owners "
2092 "don't sue nonetheless. If the law has no general exception for doujinshi, "
2093 "and indeed in some cases individual manga artists have sued doujinshi "
2094 "artists, why is there not a more general pattern of blocking this "
2095 "<quote>free taking</quote> by the doujinshi culture?"
2098 #. type: Content of: <book><part><chapter><para>
2099 #: freeculture.xml:1608
2101 "I spent four wonderful months in Japan, and I asked this question as often "
2102 "as I could. Perhaps the best account in the end was offered by a friend from "
2103 "a major Japanese law firm. <quote>We don't have enough lawyers,</quote> he "
2104 "told me one afternoon. There <quote>just aren't enough resources to "
2105 "prosecute cases like this.</quote>"
2109 #. type: Content of: <book><part><chapter><para>
2110 #: freeculture.xml:1615
2112 "This is a theme to which we will return: that regulation by law is a "
2113 "function of both the words on the books and the costs of making those words "
2114 "have effect. For now, focus on the obvious question that is begged: Would "
2115 "Japan be better off with more lawyers? Would manga be richer if doujinshi "
2116 "artists were regularly prosecuted? Would the Japanese gain something "
2117 "important if they could end this practice of uncompensated sharing? Does "
2118 "piracy here hurt the victims of the piracy, or does it help them? Would "
2119 "lawyers fighting this piracy help their clients or hurt them? Let's pause "
2123 #. type: Content of: <book><part><chapter><para>
2124 #: freeculture.xml:1628
2126 "If you're like I was a decade ago, or like most people are when they first "
2127 "start thinking about these issues, then just about now you should be puzzled "
2128 "about something you hadn't thought through before."
2131 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
2132 #: freeculture.xml:1645 freeculture.xml:2860 freeculture.xml:4514 freeculture.xml:4737 freeculture.xml:7334 freeculture.xml:8453
2133 msgid "Vaidhyanathan, Siva"
2136 #. type: Content of: <book><part><chapter><para><footnote><para>
2137 #: freeculture.xml:1638
2139 "The term <citetitle>intellectual property</citetitle> is of relatively "
2140 "recent origin. See Siva Vaidhyanathan, <citetitle>Copyrights and "
2141 "Copywrongs</citetitle>, 11 (New York: New York University Press, 2001). See "
2142 "also Lawrence Lessig, <citetitle>The Future of Ideas</citetitle> (New York: "
2143 "Random House, 2001), 293 n. 26. The term accurately describes a set of "
2144 "<quote>property</quote> rights—copyright, patents, trademark, and "
2145 "trade-secret—but the nature of those rights is very different. "
2146 "<placeholder type=\"indexterm\" id=\"0\"/>"
2149 #. type: Content of: <book><part><chapter><para>
2150 #: freeculture.xml:1633
2152 "We live in a world that celebrates <quote>property.</quote> I am one of "
2153 "those celebrants. I believe in the value of property in general, and I also "
2154 "believe in the value of that weird form of property that lawyers call "
2155 "<quote>intellectual property.</quote><placeholder type=\"footnote\" "
2156 "id=\"0\"/> A large, diverse society cannot survive without property; a "
2157 "large, diverse, and modern society cannot flourish without intellectual "
2161 #. type: Content of: <book><part><chapter><para>
2162 #: freeculture.xml:1652
2164 "But it takes just a second's reflection to realize that there is plenty of "
2165 "value out there that <quote>property</quote> doesn't capture. I don't mean "
2166 "<quote>money can't buy you love,</quote> but rather, value that is plainly "
2167 "part of a process of production, including commercial as well as "
2168 "noncommercial production. If Disney animators had stolen a set of pencils "
2169 "to draw Steamboat Willie, we'd have no hesitation in condemning that taking "
2170 "as wrong— even though trivial, even if unnoticed. Yet there was "
2171 "nothing wrong, at least under the law of the day, with Disney's taking from "
2172 "Buster Keaton or from the Brothers Grimm. There was nothing wrong with the "
2173 "taking from Keaton because Disney's use would have been considered "
2174 "<quote>fair.</quote> There was nothing wrong with the taking from the Grimms "
2175 "because the Grimms' work was in the public domain."
2179 #. type: Content of: <book><part><chapter><para>
2180 #: freeculture.xml:1667
2182 "Thus, even though the things that Disney took—or more generally, the "
2183 "things taken by anyone exercising Walt Disney creativity—are valuable, "
2184 "our tradition does not treat those takings as wrong. Some things remain free "
2185 "for the taking within a free culture, and that freedom is good."
2188 #. type: Content of: <book><part><chapter><para>
2189 #: freeculture.xml:1676
2191 "The same with the doujinshi culture. If a doujinshi artist broke into a "
2192 "publisher's office and ran off with a thousand copies of his latest "
2193 "work—or even one copy—without paying, we'd have no hesitation in "
2194 "saying the artist was wrong. In addition to having trespassed, he would have "
2195 "stolen something of value. The law bans that stealing in whatever form, "
2196 "whether large or small."
2199 #. type: Content of: <book><part><chapter><para>
2200 #: freeculture.xml:1684
2202 "Yet there is an obvious reluctance, even among Japanese lawyers, to say that "
2203 "the copycat comic artists are <quote>stealing.</quote> This form of Walt "
2204 "Disney creativity is seen as fair and right, even if lawyers in particular "
2205 "find it hard to say why."
2208 #. type: Content of: <book><part><chapter><para>
2209 #: freeculture.xml:1690
2211 "It's the same with a thousand examples that appear everywhere once you begin "
2212 "to look. Scientists build upon the work of other scientists without asking "
2213 "or paying for the privilege. (<quote>Excuse me, Professor Einstein, but may "
2214 "I have permission to use your theory of relativity to show that you were "
2215 "wrong about quantum physics?</quote>) Acting companies perform adaptations "
2216 "of the works of Shakespeare without securing permission from anyone. (Does "
2217 "<emphasis>anyone</emphasis> believe Shakespeare would be better spread "
2218 "within our culture if there were a central Shakespeare rights clearinghouse "
2219 "that all productions of Shakespeare must appeal to first?) And Hollywood "
2220 "goes through cycles with a certain kind of movie: five asteroid films in the "
2221 "late 1990s; two volcano disaster films in 1997."
2225 #. type: Content of: <book><part><chapter><para>
2226 #: freeculture.xml:1704
2228 "Creators here and everywhere are always and at all times building upon the "
2229 "creativity that went before and that surrounds them now. That building is "
2230 "always and everywhere at least partially done without permission and without "
2231 "compensating the original creator. No society, free or controlled, has ever "
2232 "demanded that every use be paid for or that permission for Walt Disney "
2233 "creativity must always be sought. Instead, every society has left a certain "
2234 "bit of its culture free for the taking—free societies more fully than "
2235 "unfree, perhaps, but all societies to some degree."
2238 #. type: Content of: <book><part><chapter><para>
2239 #: freeculture.xml:1715
2241 "The hard question is therefore not <emphasis>whether</emphasis> a culture is "
2242 "free. All cultures are free to some degree. The hard question instead is "
2243 "<quote><emphasis>How</emphasis> free is this culture?</quote> How much, and "
2244 "how broadly, is the culture free for others to take and build upon? Is that "
2245 "freedom limited to party members? To members of the royal family? To the top "
2246 "ten corporations on the New York Stock Exchange? Or is that freedom spread "
2247 "broadly? To artists generally, whether affiliated with the Met or not? To "
2248 "musicians generally, whether white or not? To filmmakers generally, whether "
2249 "affiliated with a studio or not?"
2252 #. type: Content of: <book><part><chapter><para>
2253 #: freeculture.xml:1727
2255 "Free cultures are cultures that leave a great deal open for others to build "
2256 "upon; unfree, or permission, cultures leave much less. Ours was a free "
2257 "culture. It is becoming much less so."
2260 #. type: Content of: <book><part><chapter><title>
2261 #: freeculture.xml:1735
2262 msgid "CHAPTER TWO: <quote>Mere Copyists</quote>"
2265 #. type: Content of: <book><part><chapter><indexterm><primary>
2266 #: freeculture.xml:1737
2270 #. type: Content of: <book><part><chapter><para><indexterm><primary>
2271 #: freeculture.xml:1747
2272 msgid "Daguerre, Louis"
2275 #. type: Content of: <book><part><chapter><para>
2276 #: freeculture.xml:1740
2278 "In 1839, Louis Daguerre invented the first practical technology for "
2279 "producing what we would call <quote>photographs.</quote> Appropriately "
2280 "enough, they were called <quote>daguerreotypes.</quote> The process was "
2281 "complicated and expensive, and the field was thus limited to professionals "
2282 "and a few zealous and wealthy amateurs. (There was even an American Daguerre "
2283 "Association that helped regulate the industry, as do all such associations, "
2284 "by keeping competition down so as to keep prices up.) <placeholder "
2285 "type=\"indexterm\" id=\"0\"/>"
2288 #. type: Content of: <book><part><chapter><para><indexterm><primary>
2289 #: freeculture.xml:1759
2290 msgid "Talbot, William"
2293 #. type: Content of: <book><part><chapter><para>
2294 #: freeculture.xml:1750
2296 "Yet despite high prices, the demand for daguerreotypes was strong. This "
2297 "pushed inventors to find simpler and cheaper ways to make <quote>automatic "
2298 "pictures.</quote> William Talbot soon discovered a process for making "
2299 "<quote>negatives.</quote> But because the negatives were glass, and had to "
2300 "be kept wet, the process still remained expensive and cumbersome. In the "
2301 "1870s, dry plates were developed, making it easier to separate the taking of "
2302 "a picture from its developing. These were still plates of glass, and thus it "
2303 "was still not a process within reach of most amateurs. <placeholder "
2304 "type=\"indexterm\" id=\"0\"/>"
2307 #. type: Content of: <book><part><chapter><indexterm><primary>
2308 #: freeculture.xml:1762
2309 msgid "Eastman, George"
2313 #. type: Content of: <book><part><chapter><para>
2314 #: freeculture.xml:1765
2316 "The technological change that made mass photography possible didn't happen "
2317 "until 1888, and was the creation of a single man. George Eastman, himself an "
2318 "amateur photographer, was frustrated by the technology of photographs made "
2319 "with plates. In a flash of insight (so to speak), Eastman saw that if the "
2320 "film could be made to be flexible, it could be held on a single "
2321 "spindle. That roll could then be sent to a developer, driving the costs of "
2322 "photography down substantially. By lowering the costs, Eastman expected he "
2323 "could dramatically broaden the population of photographers."
2327 #. type: Content of: <book><part><chapter><para><footnote><para>
2328 #: freeculture.xml:1782
2330 "Reese V. Jenkins, <citetitle>Images and Enterprise</citetitle> (Baltimore: "
2331 "Johns Hopkins University Press, 1975), 112."
2334 #. type: Content of: <book><part><chapter><para><indexterm><primary>
2335 #: freeculture.xml:1784
2336 msgid "Kodak Primer, The (Eastman)"
2339 #. type: Content of: <book><part><chapter><para>
2340 #: freeculture.xml:1777
2342 "Eastman developed flexible, emulsion-coated paper film and placed rolls of "
2343 "it in small, simple cameras: the Kodak. The device was marketed on the basis "
2344 "of its simplicity. <quote>You press the button and we do the "
2345 "rest.</quote><placeholder type=\"footnote\" id=\"0\"/> As he described in "
2346 "<citetitle>The Kodak Primer</citetitle>: <placeholder type=\"indexterm\" "
2350 #. type: Content of: <book><part><chapter><indexterm><primary>
2351 #: freeculture.xml:1801 freeculture.xml:1824
2355 #. type: Content of: <book><part><chapter><blockquote><para><footnote><para>
2356 #: freeculture.xml:1799
2358 "Brian Coe, <citetitle>The Birth of Photography</citetitle> (New York: "
2359 "Taplinger Publishing, 1977), 53. <placeholder type=\"indexterm\" id=\"0\"/>"
2362 #. type: Content of: <book><part><chapter><blockquote><para>
2363 #: freeculture.xml:1788
2365 "The principle of the Kodak system is the separation of the work that any "
2366 "person whomsoever can do in making a photograph, from the work that only an "
2367 "expert can do. … We furnish anybody, man, woman or child, who has "
2368 "sufficient intelligence to point a box straight and press a button, with an "
2369 "instrument which altogether removes from the practice of photography the "
2370 "necessity for exceptional facilities or, in fact, any special knowledge of "
2371 "the art. It can be employed without preliminary study, without a darkroom "
2372 "and without chemicals.<placeholder type=\"footnote\" id=\"0\"/>"
2376 #. type: Content of: <book><part><chapter><para><footnote><para>
2377 #: freeculture.xml:1817
2378 msgid "Jenkins, 177."
2382 #. type: Content of: <book><part><chapter><para><footnote><para>
2383 #: freeculture.xml:1821
2384 msgid "Based on a chart in Jenkins, p. 178."
2387 #. type: Content of: <book><part><chapter><para>
2388 #: freeculture.xml:1806
2390 "For $25, anyone could make pictures. The camera came preloaded with film, "
2391 "and when it had been used, the camera was returned to an Eastman factory, "
2392 "where the film was developed. Over time, of course, the cost of the camera "
2393 "and the ease with which it could be used both improved. Roll film thus "
2394 "became the basis for the explosive growth of popular photography. Eastman's "
2395 "camera first went on sale in 1888; one year later, Kodak was printing more "
2396 "than six thousand negatives a day. From 1888 through 1909, while industrial "
2397 "production was rising by 4.7 percent, photographic equipment and material "
2398 "sales increased by 11 percent.<placeholder type=\"footnote\" id=\"0\"/> "
2399 "Eastman Kodak's sales during the same period experienced an average annual "
2400 "increase of over 17 percent.<placeholder type=\"footnote\" id=\"1\"/>"
2404 #. type: Content of: <book><part><chapter><para><footnote><para>
2405 #: freeculture.xml:1839
2409 #. type: Content of: <book><part><chapter><para>
2410 #: freeculture.xml:1828
2412 "The real significance of Eastman's invention, however, was not economic. It "
2413 "was social. Professional photography gave individuals a glimpse of places "
2414 "they would never otherwise see. Amateur photography gave them the ability to "
2415 "record their own lives in a way they had never been able to do before. As "
2416 "author Brian Coe notes, <quote>For the first time the snapshot album "
2417 "provided the man on the street with a permanent record of his family and its "
2418 "activities. … For the first time in history there exists an authentic "
2419 "visual record of the appearance and activities of the common man made "
2420 "without [literary] interpretation or bias.</quote><placeholder "
2421 "type=\"footnote\" id=\"0\"/>"
2424 #. type: Content of: <book><part><chapter><para>
2425 #: freeculture.xml:1843
2427 "In this way, the Kodak camera and film were technologies of expression. The "
2428 "pencil or paintbrush was also a technology of expression, of course. But it "
2429 "took years of training before they could be deployed by amateurs in any "
2430 "useful or effective way. With the Kodak, expression was possible much sooner "
2431 "and more simply. The barrier to expression was lowered. Snobs would sneer at "
2432 "its <quote>quality</quote>; professionals would discount it as "
2433 "irrelevant. But watch a child study how best to frame a picture and you get "
2434 "a sense of the experience of creativity that the Kodak enabled. Democratic "
2435 "tools gave ordinary people a way to express themselves more easily than any "
2436 "tools could have before."
2440 #. type: Content of: <book><part><chapter><para><footnote><para>
2441 #: freeculture.xml:1865
2443 "For illustrative cases, see, for example, <citetitle>Pavesich</citetitle> "
2444 "v. <citetitle>N.E. Life Ins. Co</citetitle>., 50 S.E. 68 (Ga. 1905); "
2445 "<citetitle>Foster-Milburn Co</citetitle>. v. <citetitle>Chinn</citetitle>, "
2446 "123090 S.W. 364, 366 (Ky. 1909); <citetitle>Corliss</citetitle> "
2447 "v. <citetitle>Walker</citetitle>, 64 F. 280 (Mass. Dist. Ct. 1894)."
2450 #. type: Content of: <book><part><chapter><para>
2451 #: freeculture.xml:1856
2453 "What was required for this technology to flourish? Obviously, Eastman's "
2454 "genius was an important part. But also important was the legal environment "
2455 "within which Eastman's invention grew. For early in the history of "
2456 "photography, there was a series of judicial decisions that could well have "
2457 "changed the course of photography substantially. Courts were asked whether "
2458 "the photographer, amateur or professional, required permission before he "
2459 "could capture and print whatever image he wanted. Their answer was "
2460 "no.<placeholder type=\"footnote\" id=\"0\"/>"
2464 #. type: Content of: <book><part><chapter><para>
2465 #: freeculture.xml:1873
2467 "The arguments in favor of requiring permission will sound surprisingly "
2468 "familiar. The photographer was <quote>taking</quote> something from the "
2469 "person or building whose photograph he shot—pirating something of "
2470 "value. Some even thought he was taking the target's soul. Just as Disney was "
2471 "not free to take the pencils that his animators used to draw Mickey, so, "
2472 "too, should these photographers not be free to take images that they thought "
2476 #. type: Content of: <book><part><chapter><para><footnote><para><indexterm><primary>
2477 #: freeculture.xml:1895
2478 msgid "Warren, Samuel D."
2481 #. type: Content of: <book><part><chapter><para><footnote><para>
2482 #: freeculture.xml:1892
2484 "Samuel D. Warren and Louis D. Brandeis, <quote>The Right to Privacy,</quote> "
2485 "<citetitle>Harvard Law Review</citetitle> 4 (1890): 193. <placeholder "
2486 "type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
2489 #. type: Content of: <book><part><chapter><para>
2490 #: freeculture.xml:1885
2492 "On the other side was an argument that should be familiar, as well. Sure, "
2493 "there may be something of value being used. But citizens should have the "
2494 "right to capture at least those images that stand in public view. (Louis "
2495 "Brandeis, who would become a Supreme Court Justice, thought the rule should "
2496 "be different for images from private spaces.<placeholder type=\"footnote\" "
2497 "id=\"0\"/>) It may be that this means that the photographer gets something "
2498 "for nothing. Just as Disney could take inspiration from <citetitle>Steamboat "
2499 "Bill, Jr</citetitle>. or the Brothers Grimm, the photographer should be free "
2500 "to capture an image without compensating the source."
2504 #. type: Content of: <book><part><chapter><para><footnote><para>
2505 #: freeculture.xml:1912
2507 "See Melville B. Nimmer, <quote>The Right of Publicity,</quote> "
2508 "<citetitle>Law and Contemporary Problems</citetitle> 19 (1954): 203; William "
2509 "L. Prosser, <quote>Privacy,</quote> <citetitle>California Law "
2510 "Review</citetitle> 48 (1960) 398–407; <citetitle>White</citetitle> "
2511 "v. <citetitle>Samsung Electronics America, Inc</citetitle>., 971 F. 2d 1395 "
2512 "(9th Cir. 1992), cert. denied, 508 U.S. 951 (1993)."
2515 #. type: Content of: <book><part><chapter><para>
2516 #: freeculture.xml:1902
2518 "Fortunately for Mr. Eastman, and for photography in general, these early "
2519 "decisions went in favor of the pirates. In general, no permission would be "
2520 "required before an image could be captured and shared with others. Instead, "
2521 "permission was presumed. Freedom was the default. (The law would eventually "
2522 "craft an exception for famous people: commercial photographers who snap "
2523 "pictures of famous people for commercial purposes have more restrictions "
2524 "than the rest of us. But in the ordinary case, the image can be captured "
2525 "without clearing the rights to do the capturing.<placeholder "
2526 "type=\"footnote\" id=\"0\"/>)"
2529 #. type: Content of: <book><part><chapter><para>
2530 #: freeculture.xml:1920
2532 "We can only speculate about how photography would have developed had the law "
2533 "gone the other way. If the presumption had been against the photographer, "
2534 "then the photographer would have had to demonstrate permission. Perhaps "
2535 "Eastman Kodak would have had to demonstrate permission, too, before it "
2536 "developed the film upon which images were captured. After all, if permission "
2537 "were not granted, then Eastman Kodak would be benefiting from the "
2538 "<quote>theft</quote> committed by the photographer. Just as Napster "
2539 "benefited from the copyright infringements committed by Napster users, Kodak "
2540 "would be benefiting from the <quote>image-right</quote> infringement of its "
2541 "photographers. We could imagine the law then requiring that some form of "
2542 "permission be demonstrated before a company developed pictures. We could "
2543 "imagine a system developing to demonstrate that permission."
2547 #. type: Content of: <book><part><chapter><para>
2548 #: freeculture.xml:1937
2550 "But though we could imagine this system of permission, it would be very hard "
2551 "to see how photography could have flourished as it did if the requirement "
2552 "for permission had been built into the rules that govern it. Photography "
2553 "would have existed. It would have grown in importance over "
2554 "time. Professionals would have continued to use the technology as they "
2555 "did—since professionals could have more easily borne the burdens of "
2556 "the permission system. But the spread of photography to ordinary people "
2557 "would not have occurred. Nothing like that growth would have been "
2558 "realized. And certainly, nothing like that growth in a democratic technology "
2559 "of expression would have been realized. If you drive through San "
2560 "Francisco's Presidio, you might see two gaudy yellow school buses painted "
2561 "over with colorful and striking images, and the logo <quote>Just "
2562 "Think!</quote> in place of the name of a school. But there's little that's "
2563 "<quote>just</quote> cerebral in the projects that these busses enable. "
2564 "These buses are filled with technologies that teach kids to tinker with "
2565 "film. Not the film of Eastman. Not even the film of your VCR. Rather the "
2566 "<quote>film</quote> of digital cameras. Just Think! is a project that "
2567 "enables kids to make films, as a way to understand and critique the filmed "
2568 "culture that they find all around them. Each year, these busses travel to "
2569 "more than thirty schools and enable three hundred to five hundred children "
2570 "to learn something about media by doing something with media. By doing, "
2571 "they think. By tinkering, they learn."
2575 #. type: Content of: <book><part><chapter><para><footnote><para>
2576 #: freeculture.xml:1970
2578 "H. Edward Goldberg, <quote>Essential Presentation Tools: Hardware and "
2579 "Software You Need to Create Digital Multimedia Presentations,</quote> "
2580 "cadalyst, February 2002, available at <ulink "
2581 "url=\"http://free-culture.cc/notes/\">link #7</ulink>."
2584 #. type: Content of: <book><part><chapter><para>
2585 #: freeculture.xml:1964
2587 "These buses are not cheap, but the technology they carry is increasingly "
2588 "so. The cost of a high-quality digital video system has fallen "
2589 "dramatically. As one analyst puts it, <quote>Five years ago, a good "
2590 "real-time digital video editing system cost $25,000. Today you can get "
2591 "professional quality for $595.</quote><placeholder type=\"footnote\" "
2592 "id=\"0\"/> These buses are filled with technology that would have cost "
2593 "hundreds of thousands just ten years ago. And it is now feasible to imagine "
2594 "not just buses like this, but classrooms across the country where kids are "
2595 "learning more and more of something teachers call <quote>media "
2599 #. type: Content of: <book><part><chapter><para><indexterm><primary>
2600 #: freeculture.xml:1987
2601 msgid "Yanofsky, Dave"
2604 #. type: Content of: <book><part><chapter><para>
2605 #: freeculture.xml:1982
2607 "<quote>Media literacy,</quote> as Dave Yanofsky, the executive director of "
2608 "Just Think!, puts it, <quote>is the ability … to understand, analyze, "
2609 "and deconstruct media images. Its aim is to make [kids] literate about the "
2610 "way media works, the way it's constructed, the way it's delivered, and the "
2611 "way people access it.</quote> <placeholder type=\"indexterm\" id=\"0\"/>"
2614 #. type: Content of: <book><part><chapter><para>
2615 #: freeculture.xml:1990
2617 "This may seem like an odd way to think about <quote>literacy.</quote> For "
2618 "most people, literacy is about reading and writing. Faulkner and Hemingway "
2619 "and noticing split infinitives are the things that <quote>literate</quote> "
2620 "people know about."
2623 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
2624 #: freeculture.xml:1995 freeculture.xml:2492 freeculture.xml:6368 freeculture.xml:7198 freeculture.xml:8284 freeculture.xml:8356
2629 #. type: Content of: <book><part><chapter><para><footnote><para>
2630 #: freeculture.xml:2001
2632 "Judith Van Evra, <citetitle>Television and Child Development</citetitle> "
2633 "(Hillsdale, N.J.: Lawrence Erlbaum Associates, 1990); <quote>Findings on "
2634 "Family and TV Study,</quote> <citetitle>Denver Post</citetitle>, 25 May "
2638 #. type: Content of: <book><part><chapter><para>
2639 #: freeculture.xml:1997
2641 "Maybe. But in a world where children see on average 390 hours of television "
2642 "commercials per year, or between 20,000 and 45,000 commercials "
2643 "generally,<placeholder type=\"footnote\" id=\"0\"/> it is increasingly "
2644 "important to understand the <quote>grammar</quote> of media. For just as "
2645 "there is a grammar for the written word, so, too, is there one for "
2646 "media. And just as kids learn how to write by writing lots of terrible "
2647 "prose, kids learn how to write media by constructing lots of (at least at "
2648 "first) terrible media."
2651 #. type: Content of: <book><part><chapter><para>
2652 #: freeculture.xml:2012
2654 "A growing field of academics and activists sees this form of literacy as "
2655 "crucial to the next generation of culture. For though anyone who has written "
2656 "understands how difficult writing is—how difficult it is to sequence "
2657 "the story, to keep a reader's attention, to craft language to be "
2658 "understandable—few of us have any real sense of how difficult media "
2659 "is. Or more fundamentally, few of us have a sense of how media works, how it "
2660 "holds an audience or leads it through a story, how it triggers emotion or "
2664 #. type: Content of: <book><part><chapter><para>
2665 #: freeculture.xml:2022
2667 "It took filmmaking a generation before it could do these things well. But "
2668 "even then, the knowledge was in the filming, not in writing about the "
2669 "film. The skill came from experiencing the making of a film, not from "
2670 "reading a book about it. One learns to write by writing and then reflecting "
2671 "upon what one has written. One learns to write with images by making them "
2672 "and then reflecting upon what one has created."
2675 #. type: Content of: <book><part><chapter><indexterm><primary>
2676 #: freeculture.xml:2029
2677 msgid "Crichton, Michael"
2680 #. type: Content of: <book><part><chapter><indexterm><primary>
2681 #: freeculture.xml:2043 freeculture.xml:2103 freeculture.xml:2110 freeculture.xml:2555
2682 msgid "Barish, Stephanie"
2685 #. type: Content of: <book><part><chapter><para><footnote><para><indexterm><primary>
2686 #: freeculture.xml:2044
2687 msgid "Daley, Elizabeth"
2690 #. type: Content of: <book><part><chapter><para><footnote><para>
2691 #: freeculture.xml:2041
2693 "Interview with Elizabeth Daley and Stephanie Barish, 13 December 2002. "
2694 "<placeholder type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" "
2699 #. type: Content of: <book><part><chapter><para><footnote><para>
2700 #: freeculture.xml:2055
2702 "See Scott Steinberg, <quote>Crichton Gets Medieval on PCs,</quote> E!online, "
2703 "4 November 2000, available at <ulink "
2704 "url=\"http://free-culture.cc/notes/\">link #8</ulink>; "
2705 "<quote>Timeline,</quote> 22 November 2000, available at <ulink "
2706 "url=\"http://free-culture.cc/notes/\">link #9</ulink>."
2709 #. type: Content of: <book><part><chapter><para>
2710 #: freeculture.xml:2031
2712 "This grammar has changed as media has changed. When it was just film, as "
2713 "Elizabeth Daley, executive director of the University of Southern "
2714 "California's Annenberg Center for Communication and dean of the USC School "
2715 "of Cinema-Television, explained to me, the grammar was about <quote>the "
2716 "placement of objects, color, … rhythm, pacing, and "
2717 "texture.</quote><placeholder type=\"footnote\" id=\"0\"/> But as computers "
2718 "open up an interactive space where a story is <quote>played</quote> as well "
2719 "as experienced, that grammar changes. The simple control of narrative is "
2720 "lost, and so other techniques are necessary. Author Michael Crichton had "
2721 "mastered the narrative of science fiction. But when he tried to design a "
2722 "computer game based on one of his works, it was a new craft he had to "
2723 "learn. How to lead people through a game without their feeling they have "
2724 "been led was not obvious, even to a wildly successful author.<placeholder "
2725 "type=\"footnote\" id=\"1\"/>"
2728 #. type: Content of: <book><part><chapter><indexterm><primary>
2729 #: freeculture.xml:2062
2730 msgid "computer games"
2733 #. type: Content of: <book><part><chapter><para>
2734 #: freeculture.xml:2064
2736 "This skill is precisely the craft a filmmaker learns. As Daley describes, "
2737 "<quote>people are very surprised about how they are led through a film. [I]t "
2738 "is perfectly constructed to keep you from seeing it, so you have no idea. If "
2739 "a filmmaker succeeds you do not know how you were led.</quote> If you know "
2740 "you were led through a film, the film has failed."
2743 #. type: Content of: <book><part><chapter><para>
2744 #: freeculture.xml:2071
2746 "Yet the push for an expanded literacy—one that goes beyond text to "
2747 "include audio and visual elements—is not about making better film "
2748 "directors. The aim is not to improve the profession of filmmaking at all. "
2749 "Instead, as Daley explained,"
2752 #. type: Content of: <book><part><chapter><blockquote><para>
2753 #: freeculture.xml:2078
2755 "From my perspective, probably the most important digital divide is not "
2756 "access to a box. It's the ability to be empowered with the language that "
2757 "that box works in. Otherwise only a very few people can write with this "
2758 "language, and all the rest of us are reduced to being read-only."
2761 #. type: Content of: <book><part><chapter><para>
2762 #: freeculture.xml:2086
2764 "<quote>Read-only.</quote> Passive recipients of culture produced elsewhere. "
2765 "Couch potatoes. Consumers. This is the world of media from the twentieth "
2769 #. type: Content of: <book><part><chapter><para><footnote><para>
2770 #: freeculture.xml:2102
2771 msgid "Interview with Daley and Barish. <placeholder type=\"indexterm\" id=\"0\"/>"
2775 #. type: Content of: <book><part><chapter><section><para><footnote><para>
2776 #: freeculture.xml:2107 freeculture.xml:3875 freeculture.xml:4926 freeculture.xml:8172
2780 #. type: Content of: <book><part><chapter><para>
2781 #: freeculture.xml:2091
2783 "The twenty-first century could be different. This is the crucial point: It "
2784 "could be both read and write. Or at least reading and better understanding "
2785 "the craft of writing. Or best, reading and understanding the tools that "
2786 "enable the writing to lead or mislead. The aim of any literacy, and this "
2787 "literacy in particular, is to <quote>empower people to choose the "
2788 "appropriate language for what they need to create or "
2789 "express.</quote><placeholder type=\"footnote\" id=\"0\"/> It is to enable "
2790 "students <quote>to communicate in the language of the twenty-first "
2791 "century.</quote><placeholder type=\"footnote\" id=\"1\"/>"
2794 #. type: Content of: <book><part><chapter><para>
2795 #: freeculture.xml:2112
2797 "As with any language, this language comes more easily to some than to "
2798 "others. It doesn't necessarily come more easily to those who excel in "
2799 "written language. Daley and Stephanie Barish, director of the Institute for "
2800 "Multimedia Literacy at the Annenberg Center, describe one particularly "
2801 "poignant example of a project they ran in a high school. The high school "
2802 "was a very poor inner-city Los Angeles school. In all the traditional "
2803 "measures of success, this school was a failure. But Daley and Barish ran a "
2804 "program that gave kids an opportunity to use film to express meaning about "
2805 "something the students know something about—gun violence."
2808 #. type: Content of: <book><part><chapter><para>
2809 #: freeculture.xml:2124
2811 "The class was held on Friday afternoons, and it created a relatively new "
2812 "problem for the school. While the challenge in most classes was getting the "
2813 "kids to come, the challenge in this class was keeping them away. The "
2814 "<quote>kids were showing up at 6 A.M. and leaving at 5 at night,</quote> "
2815 "said Barish. They were working harder than in any other class to do what "
2816 "education should be about—learning how to express themselves."
2819 #. type: Content of: <book><part><chapter><para>
2820 #: freeculture.xml:2132
2822 "Using whatever <quote>free web stuff they could find,</quote> and relatively "
2823 "simple tools to enable the kids to mix <quote>image, sound, and "
2824 "text,</quote> Barish said this class produced a series of projects that "
2825 "showed something about gun violence that few would otherwise "
2826 "understand. This was an issue close to the lives of these students. The "
2827 "project <quote>gave them a tool and empowered them to be able to both "
2828 "understand it and talk about it,</quote> Barish explained. That tool "
2829 "succeeded in creating expression—far more successfully and powerfully "
2830 "than could have been created using only text. <quote>If you had said to "
2831 "these students, `you have to do it in text,' they would've just thrown their "
2832 "hands up and gone and done something else,</quote> Barish described, in "
2833 "part, no doubt, because expressing themselves in text is not something these "
2834 "students can do well. Yet neither is text a form in which "
2835 "<emphasis>these</emphasis> ideas can be expressed well. The power of this "
2836 "message depended upon its connection to this form of expression."
2840 #. type: Content of: <book><part><chapter><para>
2841 #: freeculture.xml:2151
2843 "<quote>But isn't education about teaching kids to write?</quote> I asked. In "
2844 "part, of course, it is. But why are we teaching kids to write? Education, "
2845 "Daley explained, is about giving students a way of <quote>constructing "
2846 "meaning.</quote> To say that that means just writing is like saying teaching "
2847 "writing is only about teaching kids how to spell. Text is one part—and "
2848 "increasingly, not the most powerful part—of constructing meaning. As "
2849 "Daley explained in the most moving part of our interview,"
2852 #. type: Content of: <book><part><chapter><blockquote><para>
2853 #: freeculture.xml:2162
2855 "What you want is to give these students ways of constructing meaning. If all "
2856 "you give them is text, they're not going to do it. Because they can't. You "
2857 "know, you've got Johnny who can look at a video, he can play a video game, "
2858 "he can do graffiti all over your walls, he can take your car apart, and he "
2859 "can do all sorts of other things. He just can't read your text. So Johnny "
2860 "comes to school and you say, <quote>Johnny, you're illiterate. Nothing you "
2861 "can do matters.</quote> Well, Johnny then has two choices: He can dismiss "
2862 "you or he [can] dismiss himself. If his ego is healthy at all, he's going to "
2863 "dismiss you. [But i]nstead, if you say, <quote>Well, with all these things "
2864 "that you can do, let's talk about this issue. Play for me music that you "
2865 "think reflects that, or show me images that you think reflect that, or draw "
2866 "for me something that reflects that.</quote> Not by giving a kid a video "
2867 "camera and … saying, <quote>Let's go have fun with the video camera "
2868 "and make a little movie.</quote> But instead, really help you take these "
2869 "elements that you understand, that are your language, and construct meaning "
2870 "about the topic.…"
2873 #. type: Content of: <book><part><chapter><blockquote><para>
2874 #: freeculture.xml:2181
2876 "That empowers enormously. And then what happens, of course, is eventually, "
2877 "as it has happened in all these classes, they bump up against the fact, "
2878 "<quote>I need to explain this and I really need to write something.</quote> "
2879 "And as one of the teachers told Stephanie, they would rewrite a paragraph 5, "
2880 "6, 7, 8 times, till they got it right."
2884 #. type: Content of: <book><part><chapter><blockquote><para>
2885 #: freeculture.xml:2188
2887 "Because they needed to. There was a reason for doing it. They needed to say "
2888 "something, as opposed to just jumping through your hoops. They actually "
2889 "needed to use a language that they didn't speak very well. But they had come "
2890 "to understand that they had a lot of power with this language."
2893 #. type: Content of: <book><part><chapter><indexterm><primary>
2894 #: freeculture.xml:2198
2895 msgid "World Trade Center"
2898 #. type: Content of: <book><part><chapter><para>
2899 #: freeculture.xml:2200
2901 "When two planes crashed into the World Trade Center, another into the "
2902 "Pentagon, and a fourth into a Pennsylvania field, all media around the world "
2903 "shifted to this news. Every moment of just about every day for that week, "
2904 "and for weeks after, television in particular, and media generally, retold "
2905 "the story of the events we had just witnessed. The telling was a retelling, "
2906 "because we had seen the events that were described. The genius of this awful "
2907 "act of terrorism was that the delayed second attack was perfectly timed to "
2908 "assure that the whole world would be watching."
2911 #. type: Content of: <book><part><chapter><para>
2912 #: freeculture.xml:2211
2914 "These retellings had an increasingly familiar feel. There was music scored "
2915 "for the intermissions, and fancy graphics that flashed across the "
2916 "screen. There was a formula to interviews. There was <quote>balance,</quote> "
2917 "and seriousness. This was news choreographed in the way we have increasingly "
2918 "come to expect it, <quote>news as entertainment,</quote> even if the "
2919 "entertainment is tragedy."
2922 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
2923 #: freeculture.xml:2218 freeculture.xml:8111 freeculture.xml:8350
2927 #. type: Content of: <book><part><chapter><indexterm><primary>
2928 #: freeculture.xml:2219
2932 #. type: Content of: <book><part><chapter><para>
2933 #: freeculture.xml:2221
2935 "But in addition to this produced news about the <quote>tragedy of September "
2936 "11,</quote> those of us tied to the Internet came to see a very different "
2937 "production as well. The Internet was filled with accounts of the same "
2938 "events. Yet these Internet accounts had a very different flavor. Some people "
2939 "constructed photo pages that captured images from around the world and "
2940 "presented them as slide shows with text. Some offered open letters. There "
2941 "were sound recordings. There was anger and frustration. There were attempts "
2942 "to provide context. There was, in short, an extraordinary worldwide barn "
2943 "raising, in the sense Mike Godwin uses the term in his book <citetitle>Cyber "
2944 "Rights</citetitle>, around a news event that had captured the attention of "
2945 "the world. There was ABC and CBS, but there was also the Internet."
2949 #. type: Content of: <book><part><chapter><para>
2950 #: freeculture.xml:2235
2952 "I don't mean simply to praise the Internet—though I do think the "
2953 "people who supported this form of speech should be praised. I mean instead "
2954 "to point to a significance in this form of speech. For like a Kodak, the "
2955 "Internet enables people to capture images. And like in a movie by a student "
2956 "on the <quote>Just Think!</quote> bus, the visual images could be mixed with "
2960 #. type: Content of: <book><part><chapter><para>
2961 #: freeculture.xml:2245
2963 "But unlike any technology for simply capturing images, the Internet allows "
2964 "these creations to be shared with an extraordinary number of people, "
2965 "practically instantaneously. This is something new in our "
2966 "tradition—not just that culture can be captured mechanically, and "
2967 "obviously not just that events are commented upon critically, but that this "
2968 "mix of captured images, sound, and commentary can be widely spread "
2969 "practically instantaneously."
2972 #. type: Content of: <book><part><chapter><para>
2973 #: freeculture.xml:2254
2975 "September 11 was not an aberration. It was a beginning. Around the same "
2976 "time, a form of communication that has grown dramatically was just beginning "
2977 "to come into public consciousness: the Web-log, or blog. The blog is a kind "
2978 "of public diary, and within some cultures, such as in Japan, it functions "
2979 "very much like a diary. In those cultures, it records private facts in a "
2980 "public way—it's a kind of electronic <citetitle>Jerry "
2981 "Springer</citetitle>, available anywhere in the world."
2984 #. type: Content of: <book><part><chapter><para>
2985 #: freeculture.xml:2263
2987 "But in the United States, blogs have taken on a very different character. "
2988 "There are some who use the space simply to talk about their private "
2989 "life. But there are many who use the space to engage in public "
2990 "discourse. Discussing matters of public import, criticizing others who are "
2991 "mistaken in their views, criticizing politicians about the decisions they "
2992 "make, offering solutions to problems we all see: blogs create the sense of a "
2993 "virtual public meeting, but one in which we don't all hope to be there at "
2994 "the same time and in which conversations are not necessarily linked. The "
2995 "best of the blog entries are relatively short; they point directly to words "
2996 "used by others, criticizing with or adding to them. They are arguably the "
2997 "most important form of unchoreographed public discourse that we have."
3001 #. type: Content of: <book><part><chapter><para>
3002 #: freeculture.xml:2277
3004 "That's a strong statement. Yet it says as much about our democracy as it "
3005 "does about blogs. This is the part of America that is most difficult for "
3006 "those of us who love America to accept: Our democracy has atrophied. Of "
3007 "course we have elections, and most of the time the courts allow those "
3008 "elections to count. A relatively small number of people vote in those "
3009 "elections. The cycle of these elections has become totally professionalized "
3010 "and routinized. Most of us think this is democracy."
3013 #. type: Content of: <book><part><chapter><indexterm><primary>
3014 #: freeculture.xml:2287
3015 msgid "Tocqueville, Alexis de"
3019 #. type: Content of: <book><part><chapter><para><footnote><para>
3020 #: freeculture.xml:2304
3022 "See, for example, Alexis de Tocqueville, <citetitle>Democracy in "
3023 "America</citetitle>, bk. 1, trans. Henry Reeve (New York: Bantam Books, "
3027 #. type: Content of: <book><part><chapter><para>
3028 #: freeculture.xml:2289
3030 "But democracy has never just been about elections. Democracy means rule by "
3031 "the people, but rule means something more than mere elections. In our "
3032 "tradition, it also means control through reasoned discourse. This was the "
3033 "idea that captured the imagination of Alexis de Tocqueville, the "
3034 "nineteenth-century French lawyer who wrote the most important account of "
3035 "early <quote>Democracy in America.</quote> It wasn't popular elections that "
3036 "fascinated him—it was the jury, an institution that gave ordinary "
3037 "people the right to choose life or death for other citizens. And most "
3038 "fascinating for him was that the jury didn't just vote about the outcome "
3039 "they would impose. They deliberated. Members argued about the "
3040 "<quote>right</quote> result; they tried to persuade each other of the "
3041 "<quote>right</quote> result, and in criminal cases at least, they had to "
3042 "agree upon a unanimous result for the process to come to an end.<placeholder "
3043 "type=\"footnote\" id=\"0\"/>"
3047 #. type: Content of: <book><part><chapter><para><footnote><para>
3048 #: freeculture.xml:2313
3050 "Bruce Ackerman and James Fishkin, <quote>Deliberation Day,</quote> "
3051 "<citetitle>Journal of Political Philosophy</citetitle> 10 (2) (2002): 129."
3054 #. type: Content of: <book><part><chapter><para>
3055 #: freeculture.xml:2309
3057 "Yet even this institution flags in American life today. And in its place, "
3058 "there is no systematic effort to enable citizen deliberation. Some are "
3059 "pushing to create just such an institution.<placeholder type=\"footnote\" "
3060 "id=\"0\"/> And in some towns in New England, something close to deliberation "
3061 "remains. But for most of us for most of the time, there is no time or place "
3062 "for <quote>democratic deliberation</quote> to occur."
3066 #. type: Content of: <book><part><chapter><para><footnote><para>
3067 #: freeculture.xml:2328
3069 "Cass Sunstein, <citetitle>Republic.com</citetitle> (Princeton: Princeton "
3070 "University Press, 2001), 65–80, 175, 182, 183, 192."
3073 #. type: Content of: <book><part><chapter><para>
3074 #: freeculture.xml:2321
3076 "More bizarrely, there is generally not even permission for it to occur. We, "
3077 "the most powerful democracy in the world, have developed a strong norm "
3078 "against talking about politics. It's fine to talk about politics with people "
3079 "you agree with. But it is rude to argue about politics with people you "
3080 "disagree with. Political discourse becomes isolated, and isolated discourse "
3081 "becomes more extreme.<placeholder type=\"footnote\" id=\"0\"/> We say what "
3082 "our friends want to hear, and hear very little beyond what our friends say."
3086 #. type: Content of: <book><part><chapter><para>
3087 #: freeculture.xml:2334
3089 "Enter the blog. The blog's very architecture solves one part of this "
3090 "problem. People post when they want to post, and people read when they want "
3091 "to read. The most difficult time is synchronous time. Technologies that "
3092 "enable asynchronous communication, such as e-mail, increase the opportunity "
3093 "for communication. Blogs allow for public discourse without the public ever "
3094 "needing to gather in a single public place."
3097 #. type: Content of: <book><part><chapter><para>
3098 #: freeculture.xml:2345
3100 "But beyond architecture, blogs also have solved the problem of "
3101 "norms. There's no norm (yet) in blog space not to talk about politics. "
3102 "Indeed, the space is filled with political speech, on both the right and the "
3103 "left. Some of the most popular sites are conservative or libertarian, but "
3104 "there are many of all political stripes. And even blogs that are not "
3105 "political cover political issues when the occasion merits."
3108 #. type: Content of: <book><part><chapter><para><indexterm><primary>
3109 #: freeculture.xml:2357
3110 msgid "Dean, Howard"
3113 #. type: Content of: <book><part><chapter><para>
3114 #: freeculture.xml:2353
3116 "The significance of these blogs is tiny now, though not so tiny. The name "
3117 "Howard Dean may well have faded from the 2004 presidential race but for "
3118 "blogs. Yet even if the number of readers is small, the reading is having an "
3119 "effect. <placeholder type=\"indexterm\" id=\"0\"/>"
3122 #. type: Content of: <book><part><chapter><indexterm><primary>
3123 #: freeculture.xml:2359
3124 msgid "Thurmond, Strom"
3128 #. type: Content of: <book><part><chapter><para><footnote><para>
3129 #: freeculture.xml:2372
3131 "Noah Shachtman, <quote>With Incessant Postings, a Pundit Stirs the "
3132 "Pot,</quote> New York Times, 16 January 2003, G5."
3135 #. type: Content of: <book><part><chapter><para><indexterm><primary>
3136 #: freeculture.xml:2375
3140 #. type: Content of: <book><part><chapter><para>
3141 #: freeculture.xml:2361
3143 "One direct effect is on stories that had a different life cycle in the "
3144 "mainstream media. The Trent Lott affair is an example. When Lott "
3145 "<quote>misspoke</quote> at a party for Senator Strom Thurmond, essentially "
3146 "praising Thurmond's segregationist policies, he calculated correctly that "
3147 "this story would disappear from the mainstream press within forty-eight "
3148 "hours. It did. But he didn't calculate its life cycle in blog space. The "
3149 "bloggers kept researching the story. Over time, more and more instances of "
3150 "the same <quote>misspeaking</quote> emerged. Finally, the story broke back "
3151 "into the mainstream press. In the end, Lott was forced to resign as senate "
3152 "majority leader.<placeholder type=\"footnote\" id=\"0\"/> <placeholder "
3153 "type=\"indexterm\" id=\"1\"/>"
3156 #. type: Content of: <book><part><chapter><para>
3157 #: freeculture.xml:2378
3159 "This different cycle is possible because the same commercial pressures don't "
3160 "exist with blogs as with other ventures. Television and newspapers are "
3161 "commercial entities. They must work to keep attention. If they lose "
3162 "readers, they lose revenue. Like sharks, they must move on."
3165 #. type: Content of: <book><part><chapter><para>
3166 #: freeculture.xml:2385
3168 "But bloggers don't have a similar constraint. They can obsess, they can "
3169 "focus, they can get serious. If a particular blogger writes a particularly "
3170 "interesting story, more and more people link to that story. And as the "
3171 "number of links to a particular story increases, it rises in the ranks of "
3172 "stories. People read what is popular; what is popular has been selected by a "
3173 "very democratic process of peer-generated rankings."
3176 #. type: Content of: <book><part><chapter><indexterm><primary>
3177 #: freeculture.xml:2394
3182 #. type: Content of: <book><part><chapter><para>
3183 #: freeculture.xml:2397
3185 "There's a second way, as well, in which blogs have a different cycle from "
3186 "the mainstream press. As Dave Winer, one of the fathers of this movement and "
3187 "a software author for many decades, told me, another difference is the "
3188 "absence of a financial <quote>conflict of interest.</quote> <quote>I think "
3189 "you have to take the conflict of interest</quote> out of journalism, Winer "
3190 "told me. <quote>An amateur journalist simply doesn't have a conflict of "
3191 "interest, or the conflict of interest is so easily disclosed that you know "
3192 "you can sort of get it out of the way.</quote>"
3195 #. type: Content of: <book><part><chapter><para><footnote><para><indexterm><primary>
3196 #: freeculture.xml:2407 freeculture.xml:2460
3201 #. type: Content of: <book><part><chapter><para><footnote><para>
3202 #: freeculture.xml:2415
3203 msgid "Telephone interview with David Winer, 16 April 2003."
3206 #. type: Content of: <book><part><chapter><para>
3207 #: freeculture.xml:2409
3209 "These conflicts become more important as media becomes more concentrated "
3210 "(more on this below). A concentrated media can hide more from the public "
3211 "than an unconcentrated media can—as CNN admitted it did after the Iraq "
3212 "war because it was afraid of the consequences to its own "
3213 "employees.<placeholder type=\"footnote\" id=\"0\"/> It also needs to sustain "
3214 "a more coherent account. (In the middle of the Iraq war, I read a post on "
3215 "the Internet from someone who was at that time listening to a satellite "
3216 "uplink with a reporter in Iraq. The New York headquarters was telling the "
3217 "reporter over and over that her account of the war was too bleak: She needed "
3218 "to offer a more optimistic story. When she told New York that wasn't "
3219 "warranted, they told her that <emphasis>they</emphasis> were writing "
3220 "<quote>the story.</quote>)"
3224 #. type: Content of: <book><part><chapter><para><footnote><para>
3225 #: freeculture.xml:2433
3227 "John Schwartz, <quote>Loss of the Shuttle: The Internet; A Wealth of "
3228 "Information Online,</quote> <citetitle>New York Times</citetitle>, 2 "
3229 "February 2003, A28; Staci D. Kramer, <quote>Shuttle Disaster Coverage Mixed, "
3230 "but Strong Overall,</quote> Online Journalism Review, 2 February 2003, "
3231 "available at <ulink url=\"http://free-culture.cc/notes/\">link #10</ulink>."
3234 #. type: Content of: <book><part><chapter><para>
3235 #: freeculture.xml:2425
3237 "Blog space gives amateurs a way to enter the "
3238 "debate—<quote>amateur</quote> not in the sense of inexperienced, but "
3239 "in the sense of an Olympic athlete, meaning not paid by anyone to give their "
3240 "reports. It allows for a much broader range of input into a story, as "
3241 "reporting on the Columbia disaster revealed, when hundreds from across the "
3242 "southwest United States turned to the Internet to retell what they had "
3243 "seen.<placeholder type=\"footnote\" id=\"0\"/> And it drives readers to read "
3244 "across the range of accounts and <quote>triangulate,</quote> as Winer puts "
3245 "it, the truth. Blogs, Winer says, are <quote>communicating directly with our "
3246 "constituency, and the middle man is out of it</quote>—with all the "
3247 "benefits, and costs, that might entail."
3250 #. type: Content of: <book><part><chapter><para><footnote><para><indexterm><primary>
3251 #: freeculture.xml:2461
3252 msgid "Olafson, Steve"
3255 #. type: Content of: <book><part><chapter><para><footnote><para>
3256 #: freeculture.xml:2452
3258 "See Michael Falcone, <quote>Does an Editor's Pencil Ruin a Web Log?</quote> "
3259 "<citetitle>New York Times</citetitle>, 29 September 2003, C4. (<quote>Not "
3260 "all news organizations have been as accepting of employees who blog. Kevin "
3261 "Sites, a CNN correspondent in Iraq who started a blog about his reporting of "
3262 "the war on March 9, stopped posting 12 days later at his bosses' "
3263 "request. Last year Steve Olafson, a <citetitle>Houston Chronicle</citetitle> "
3264 "reporter, was fired for keeping a personal Web log, published under a "
3265 "pseudonym, that dealt with some of the issues and people he was "
3266 "covering.</quote>) <placeholder type=\"indexterm\" id=\"0\"/> <placeholder "
3267 "type=\"indexterm\" id=\"1\"/>"
3271 #. type: Content of: <book><part><chapter><para>
3272 #: freeculture.xml:2445
3274 "Winer is optimistic about the future of journalism infected with "
3275 "blogs. <quote>It's going to become an essential skill,</quote> Winer "
3276 "predicts, for public figures and increasingly for private figures as "
3277 "well. It's not clear that <quote>journalism</quote> is happy about "
3278 "this—some journalists have been told to curtail their "
3279 "blogging.<placeholder type=\"footnote\" id=\"0\"/> But it is clear that we "
3280 "are still in transition. <quote>A lot of what we are doing now is warm-up "
3281 "exercises,</quote> Winer told me. There is a lot that must mature before "
3282 "this space has its mature effect. And as the inclusion of content in this "
3283 "space is the least infringing use of the Internet (meaning infringing on "
3284 "copyright), Winer said, <quote>we will be the last thing that gets shut "
3288 #. type: Content of: <book><part><chapter><para>
3289 #: freeculture.xml:2473
3291 "This speech affects democracy. Winer thinks that happens because <quote>you "
3292 "don't have to work for somebody who controls, [for] a gatekeeper.</quote> "
3293 "That is true. But it affects democracy in another way as well. As more and "
3294 "more citizens express what they think, and defend it in writing, that will "
3295 "change the way people understand public issues. It is easy to be wrong and "
3296 "misguided in your head. It is harder when the product of your mind can be "
3297 "criticized by others. Of course, it is a rare human who admits that he has "
3298 "been persuaded that he is wrong. But it is even rarer for a human to ignore "
3299 "when he has been proven wrong. The writing of ideas, arguments, and "
3300 "criticism improves democracy. Today there are probably a couple of million "
3301 "blogs where such writing happens. When there are ten million, there will be "
3302 "something extraordinary to report."
3305 #. type: Content of: <book><part><chapter><indexterm><primary>
3306 #: freeculture.xml:2489
3307 msgid "Brown, John Seely"
3310 #. type: Content of: <book><part><chapter><para>
3311 #: freeculture.xml:2495
3313 "John Seely Brown is the chief scientist of the Xerox Corporation. His work, "
3314 "as his Web site describes it, is <quote>human learning and … the "
3315 "creation of knowledge ecologies for creating … innovation.</quote>"
3318 #. type: Content of: <book><part><chapter><para>
3319 #: freeculture.xml:2500
3321 "Brown thus looks at these technologies of digital creativity a bit "
3322 "differently from the perspectives I've sketched so far. I'm sure he would be "
3323 "excited about any technology that might improve democracy. But his real "
3324 "excitement comes from how these technologies affect learning."
3328 #. type: Content of: <book><part><chapter><para>
3329 #: freeculture.xml:2507
3331 "As Brown believes, we learn by tinkering. When <quote>a lot of us grew "
3332 "up,</quote> he explains, that tinkering was done <quote>on motorcycle "
3333 "engines, lawnmower engines, automobiles, radios, and so on.</quote> But "
3334 "digital technologies enable a different kind of tinkering—with "
3335 "abstract ideas though in concrete form. The kids at Just Think! not only "
3336 "think about how a commercial portrays a politician; using digital "
3337 "technology, they can take the commercial apart and manipulate it, tinker "
3338 "with it to see how it does what it does. Digital technologies launch a kind "
3339 "of bricolage, or <quote>free collage,</quote> as Brown calls it. Many get to "
3340 "add to or transform the tinkering of many others."
3343 #. type: Content of: <book><part><chapter><para>
3344 #: freeculture.xml:2520
3346 "The best large-scale example of this kind of tinkering so far is free "
3347 "software or open-source software (FS/OSS). FS/OSS is software whose source "
3348 "code is shared. Anyone can download the technology that makes a FS/OSS "
3349 "program run. And anyone eager to learn how a particular bit of FS/OSS "
3350 "technology works can tinker with the code."
3353 #. type: Content of: <book><part><chapter><para>
3354 #: freeculture.xml:2527
3356 "This opportunity creates a <quote>completely new kind of learning "
3357 "platform,</quote> as Brown describes. <quote>As soon as you start doing "
3358 "that, you … unleash a free collage on the community, so that other "
3359 "people can start looking at your code, tinkering with it, trying it out, "
3360 "seeing if they can improve it.</quote> Each effort is a kind of "
3361 "apprenticeship. <quote>Open source becomes a major apprenticeship "
3365 #. type: Content of: <book><part><chapter><para>
3366 #: freeculture.xml:2535
3368 "In this process, <quote>the concrete things you tinker with are abstract. "
3369 "They are code.</quote> Kids are <quote>shifting to the ability to tinker in "
3370 "the abstract, and this tinkering is no longer an isolated activity that "
3371 "you're doing in your garage. You are tinkering with a community "
3372 "platform. … You are tinkering with other people's stuff. The more you "
3373 "tinker the more you improve.</quote> The more you improve, the more you "
3377 #. type: Content of: <book><part><chapter><para>
3378 #: freeculture.xml:2544
3380 "This same thing happens with content, too. And it happens in the same "
3381 "collaborative way when that content is part of the Web. As Brown puts it, "
3382 "<quote>the Web [is] the first medium that truly honors multiple forms of "
3383 "intelligence.</quote> Earlier technologies, such as the typewriter or word "
3384 "processors, helped amplify text. But the Web amplifies much more than "
3385 "text. <quote>The Web … says if you are musical, if you are artistic, "
3386 "if you are visual, if you are interested in film … [then] there is a "
3387 "lot you can start to do on this medium. [It] can now amplify and honor these "
3388 "multiple forms of intelligence.</quote>"
3392 #. type: Content of: <book><part><chapter><para>
3393 #: freeculture.xml:2557
3395 "Brown is talking about what Elizabeth Daley, Stephanie Barish, and Just "
3396 "Think! teach: that this tinkering with culture teaches as well as "
3397 "creates. It develops talents differently, and it builds a different kind of "
3401 #. type: Content of: <book><part><chapter><para>
3402 #: freeculture.xml:2565
3404 "Yet the freedom to tinker with these objects is not guaranteed. Indeed, as "
3405 "we'll see through the course of this book, that freedom is increasingly "
3406 "highly contested. While there's no doubt that your father had the right to "
3407 "tinker with the car engine, there's great doubt that your child will have "
3408 "the right to tinker with the images she finds all around. The law and, "
3409 "increasingly, technology interfere with a freedom that technology, and "
3410 "curiosity, would otherwise ensure."
3414 #. type: Content of: <book><part><chapter><para><footnote><para>
3415 #: freeculture.xml:2581
3417 "See, for example, Edward Felten and Andrew Appel, <quote>Technological "
3418 "Access Control Interferes with Noninfringing Scholarship,</quote> "
3419 "<citetitle>Communications of the Association for Computer "
3420 "Machinery</citetitle> 43 (2000): 9."
3423 #. type: Content of: <book><part><chapter><para>
3424 #: freeculture.xml:2574
3426 "These restrictions have become the focus of researchers and scholars. "
3427 "Professor Ed Felten of Princeton (whom we'll see more of in chapter <xref "
3428 "xrefstyle=\"select: labelnumber\" linkend=\"property-i\"/>) has developed a "
3429 "powerful argument in favor of the <quote>right to tinker</quote> as it "
3430 "applies to computer science and to knowledge in general.<placeholder "
3431 "type=\"footnote\" id=\"0\"/> But Brown's concern is earlier, or younger, or "
3432 "more fundamental. It is about the learning that kids can do, or can't do, "
3433 "because of the law."
3436 #. type: Content of: <book><part><chapter><para>
3437 #: freeculture.xml:2589
3439 "<quote>This is where education in the twenty-first century is going,</quote> "
3440 "Brown explains. We need to <quote>understand how kids who grow up digital "
3441 "think and want to learn.</quote>"
3444 #. type: Content of: <book><part><chapter><para>
3445 #: freeculture.xml:2594
3447 "<quote>Yet,</quote> as Brown continued, and as the balance of this book will "
3448 "evince, <quote>we are building a legal system that completely suppresses the "
3449 "natural tendencies of today's digital kids. … We're building an "
3450 "architecture that unleashes 60 percent of the brain [and] a legal system "
3451 "that closes down that part of the brain.</quote>"
3454 #. type: Content of: <book><part><chapter><para>
3455 #: freeculture.xml:2602
3457 "We're building a technology that takes the magic of Kodak, mixes moving "
3458 "images and sound, and adds a space for commentary and an opportunity to "
3459 "spread that creativity everywhere. But we're building the law to close down "
3463 #. type: Content of: <book><part><chapter><para>
3464 #: freeculture.xml:2608
3466 "<quote>No way to run a culture,</quote> as Brewster Kahle, whom we'll meet "
3467 "in chapter <xref xrefstyle=\"select: labelnumber\" linkend=\"collectors\"/>, "
3468 "quipped to me in a rare moment of despondence."
3471 #. type: Content of: <book><part><chapter><title>
3472 #: freeculture.xml:2615
3473 msgid "CHAPTER THREE: Catalogs"
3476 #. type: Content of: <book><part><chapter><indexterm><primary>
3477 #: freeculture.xml:2616
3481 #. type: Content of: <book><part><chapter><indexterm><primary>
3482 #: freeculture.xml:2616 freeculture.xml:2618
3483 msgid "Rensselaer Polytechnic Institute (RPI)"
3486 #. type: Content of: <book><part><chapter><para>
3487 #: freeculture.xml:2621
3489 "In the fall of 2002, Jesse Jordan of Oceanside, New York, enrolled as a "
3490 "freshman at Rensselaer Polytechnic Institute, in Troy, New York. His major "
3491 "at RPI was information technology. Though he is not a programmer, in October "
3492 "Jesse decided to begin to tinker with search engine technology that was "
3493 "available on the RPI network."
3496 #. type: Content of: <book><part><chapter><para>
3497 #: freeculture.xml:2628
3499 "RPI is one of America's foremost technological research institutions. It "
3500 "offers degrees in fields ranging from architecture and engineering to "
3501 "information sciences. More than 65 percent of its five thousand "
3502 "undergraduates finished in the top 10 percent of their high school "
3503 "class. The school is thus a perfect mix of talent and experience to imagine "
3504 "and then build, a generation for the network age."
3507 #. type: Content of: <book><part><chapter><para>
3508 #: freeculture.xml:2636
3510 "RPI's computer network links students, faculty, and administration to one "
3511 "another. It also links RPI to the Internet. Not everything available on the "
3512 "RPI network is available on the Internet. But the network is designed to "
3513 "enable students to get access to the Internet, as well as more intimate "
3514 "access to other members of the RPI community."
3518 #. type: Content of: <book><part><chapter><para>
3519 #: freeculture.xml:2643
3521 "Search engines are a measure of a network's intimacy. Google brought the "
3522 "Internet much closer to all of us by fantastically improving the quality of "
3523 "search on the network. Specialty search engines can do this even better. The "
3524 "idea of <quote>intranet</quote> search engines, search engines that search "
3525 "within the network of a particular institution, is to provide users of that "
3526 "institution with better access to material from that institution. "
3527 "Businesses do this all the time, enabling employees to have access to "
3528 "material that people outside the business can't get. Universities do it as "
3532 #. type: Content of: <book><part><chapter><para>
3533 #: freeculture.xml:2655
3535 "These engines are enabled by the network technology itself. Microsoft, for "
3536 "example, has a network file system that makes it very easy for search "
3537 "engines tuned to that network to query the system for information about the "
3538 "publicly (within that network) available content. Jesse's search engine was "
3539 "built to take advantage of this technology. It used Microsoft's network file "
3540 "system to build an index of all the files available within the RPI network."
3543 #. type: Content of: <book><part><chapter><para>
3544 #: freeculture.xml:2664
3546 "Jesse's wasn't the first search engine built for the RPI network. Indeed, "
3547 "his engine was a simple modification of engines that others had built. His "
3548 "single most important improvement over those engines was to fix a bug within "
3549 "the Microsoft file-sharing system that could cause a user's computer to "
3550 "crash. With the engines that existed before, if you tried to access a file "
3551 "through a Windows browser that was on a computer that was off-line, your "
3552 "computer could crash. Jesse modified the system a bit to fix that problem, "
3553 "by adding a button that a user could click to see if the machine holding the "
3554 "file was still on-line."
3557 #. type: Content of: <book><part><chapter><para>
3558 #: freeculture.xml:2676
3560 "Jesse's engine went on-line in late October. Over the following six months, "
3561 "he continued to tweak it to improve its functionality. By March, the system "
3562 "was functioning quite well. Jesse had more than one million files in his "
3563 "directory, including every type of content that might be on users' "
3568 #. type: Content of: <book><part><chapter><para>
3569 #: freeculture.xml:2683
3571 "Thus the index his search engine produced included pictures, which students "
3572 "could use to put on their own Web sites; copies of notes or research; copies "
3573 "of information pamphlets; movie clips that students might have created; "
3574 "university brochures—basically anything that users of the RPI network "
3575 "made available in a public folder of their computer."
3578 #. type: Content of: <book><part><chapter><para>
3579 #: freeculture.xml:2692
3581 "But the index also included music files. In fact, one quarter of the files "
3582 "that Jesse's search engine listed were music files. But that means, of "
3583 "course, that three quarters were not, and—so that this point is "
3584 "absolutely clear—Jesse did nothing to induce people to put music files "
3585 "in their public folders. He did nothing to target the search engine to these "
3586 "files. He was a kid tinkering with a Google-like technology at a university "
3587 "where he was studying information science, and hence, tinkering was the "
3588 "aim. Unlike Google, or Microsoft, for that matter, he made no money from "
3589 "this tinkering; he was not connected to any business that would make any "
3590 "money from this experiment. He was a kid tinkering with technology in an "
3591 "environment where tinkering with technology was precisely what he was "
3595 #. type: Content of: <book><part><chapter><para>
3596 #: freeculture.xml:2707
3598 "On April 3, 2003, Jesse was contacted by the dean of students at RPI. The "
3599 "dean informed Jesse that the Recording Industry Association of America, the "
3600 "RIAA, would be filing a lawsuit against him and three other students whom he "
3601 "didn't even know, two of them at other universities. A few hours later, "
3602 "Jesse was served with papers from the suit. As he read these papers and "
3603 "watched the news reports about them, he was increasingly astonished."
3606 #. type: Content of: <book><part><chapter><para>
3607 #: freeculture.xml:2716
3609 "<quote>It was absurd,</quote> he told me. <quote>I don't think I did "
3610 "anything wrong. … I don't think there's anything wrong with the "
3611 "search engine that I ran or … what I had done to it. I mean, I hadn't "
3612 "modified it in any way that promoted or enhanced the work of pirates. I just "
3613 "modified the search engine in a way that would make it easier to "
3614 "use</quote>—again, a <emphasis>search engine</emphasis>, which Jesse "
3615 "had not himself built, using the Windows filesharing system, which Jesse had "
3616 "not himself built, to enable members of the RPI community to get access to "
3617 "content, which Jesse had not himself created or posted, and the vast "
3618 "majority of which had nothing to do with music."
3621 #. type: Content of: <book><part><chapter><indexterm><primary>
3622 #: freeculture.xml:2728
3623 msgid "statutory damages"
3627 #. type: Content of: <book><part><chapter><para>
3628 #: freeculture.xml:2730
3630 "But the RIAA branded Jesse a pirate. They claimed he operated a network and "
3631 "had therefore <quote>willfully</quote> violated copyright laws. They "
3632 "demanded that he pay them the damages for his wrong. For cases of "
3633 "<quote>willful infringement,</quote> the Copyright Act specifies something "
3634 "lawyers call <quote>statutory damages.</quote> These damages permit a "
3635 "copyright owner to claim $150,000 per infringement. As the RIAA alleged more "
3636 "than one hundred specific copyright infringements, they therefore demanded "
3637 "that Jesse pay them at least $15,000,000."
3640 #. type: Content of: <book><part><chapter><indexterm><primary>
3641 #: freeculture.xml:2740
3642 msgid "Princeton University"
3645 #. type: Content of: <book><part><chapter><indexterm><primary>
3646 #: freeculture.xml:2741
3647 msgid "Michigan Technical University"
3651 #. type: Content of: <book><part><chapter><para><footnote><para>
3652 #: freeculture.xml:2755
3654 "Tim Goral, <quote>Recording Industry Goes After Campus P-2-P Networks: Suit "
3655 "Alleges $97.8 Billion in Damages,</quote> <citetitle>Professional Media "
3656 "Group LCC</citetitle> 6 (2003): 5, available at 2003 WL 55179443."
3659 #. type: Content of: <book><part><chapter><para>
3660 #: freeculture.xml:2743
3662 "Similar lawsuits were brought against three other students: one other "
3663 "student at RPI, one at Michigan Technical University, and one at "
3664 "Princeton. Their situations were similar to Jesse's. Though each case was "
3665 "different in detail, the bottom line in each was exactly the same: huge "
3666 "demands for <quote>damages</quote> that the RIAA claimed it was entitled "
3667 "to. If you added up the claims, these four lawsuits were asking courts in "
3668 "the United States to award the plaintiffs close to $100 "
3669 "<emphasis>billion</emphasis>—six times the <emphasis>total</emphasis> "
3670 "profit of the film industry in 2001.<placeholder type=\"footnote\" "
3674 #. type: Content of: <book><part><chapter><para>
3675 #: freeculture.xml:2762
3677 "Jesse called his parents. They were supportive but a bit frightened. An "
3678 "uncle was a lawyer. He began negotiations with the RIAA. They demanded to "
3679 "know how much money Jesse had. Jesse had saved $12,000 from summer jobs and "
3680 "other employment. They demanded $12,000 to dismiss the case."
3683 #. type: Content of: <book><part><chapter><indexterm><primary>
3684 #: freeculture.xml:2768
3685 msgid "Oppenheimer, Matt"
3688 #. type: Content of: <book><part><chapter><para>
3689 #: freeculture.xml:2770
3691 "The RIAA wanted Jesse to admit to doing something wrong. He refused. They "
3692 "wanted him to agree to an injunction that would essentially make it "
3693 "impossible for him to work in many fields of technology for the rest of his "
3694 "life. He refused. They made him understand that this process of being sued "
3695 "was not going to be pleasant. (As Jesse's father recounted to me, the chief "
3696 "lawyer on the case, Matt Oppenheimer, told Jesse, <quote>You don't want to "
3697 "pay another visit to a dentist like me.</quote>) And throughout, the RIAA "
3698 "insisted it would not settle the case until it took every penny Jesse had "
3703 #. type: Content of: <book><part><chapter><para>
3704 #: freeculture.xml:2781
3706 "Jesse's family was outraged at these claims. They wanted to fight. But "
3707 "Jesse's uncle worked to educate the family about the nature of the American "
3708 "legal system. Jesse could fight the RIAA. He might even win. But the cost of "
3709 "fighting a lawsuit like this, Jesse was told, would be at least $250,000. If "
3710 "he won, he would not recover that money. If he won, he would have a piece of "
3711 "paper saying he had won, and a piece of paper saying he and his family were "
3715 #. type: Content of: <book><part><chapter><para>
3716 #: freeculture.xml:2791
3718 "So Jesse faced a mafia-like choice: $250,000 and a chance at winning, or "
3719 "$12,000 and a settlement."
3722 #. type: Content of: <book><chapter><section><section><indexterm><primary>
3723 #: freeculture.xml:2795 freeculture.xml:3150 freeculture.xml:4071 freeculture.xml:5174 freeculture.xml:5225 freeculture.xml:9598 freeculture.xml:9699 freeculture.xml:9873 freeculture.xml:14411 freeculture.xml:14479
3727 #. type: Content of: <book><chapter><section><section><indexterm><secondary>
3728 #: freeculture.xml:2796 freeculture.xml:3151 freeculture.xml:4072 freeculture.xml:9599 freeculture.xml:9700 freeculture.xml:9874 freeculture.xml:14412 freeculture.xml:14480
3729 msgid "recording industry payments to"
3733 #. type: Content of: <book><part><chapter><para><footnote><para>
3734 #: freeculture.xml:2807
3736 "Occupational Employment Survey, U.S. Dept. of Labor (2001) "
3737 "(27–2042—Musicians and Singers). See also National Endowment for "
3738 "the Arts, <citetitle>More Than One in a Blue Moon</citetitle> (2000)."
3742 #. type: Content of: <book><part><chapter><para><footnote><para>
3743 #: freeculture.xml:2815
3745 "Douglas Lichtman makes a related point in <quote>KaZaA and "
3746 "Punishment,</quote> <citetitle>Wall Street Journal</citetitle>, 10 September "
3750 #. type: Content of: <book><part><chapter><para>
3751 #: freeculture.xml:2799
3753 "The recording industry insists this is a matter of law and morality. Let's "
3754 "put the law aside for a moment and think about the morality. Where is the "
3755 "morality in a lawsuit like this? What is the virtue in scapegoatism? The "
3756 "RIAA is an extraordinarily powerful lobby. The president of the RIAA is "
3757 "reported to make more than $1 million a year. Artists, on the other hand, "
3758 "are not well paid. The average recording artist makes $45,900.<placeholder "
3759 "type=\"footnote\" id=\"0\"/> There are plenty of ways for the RIAA to affect "
3760 "and direct policy. So where is the morality in taking money from a student "
3761 "for running a search engine?<placeholder type=\"footnote\" id=\"1\"/>"
3764 #. type: Content of: <book><part><chapter><para>
3765 #: freeculture.xml:2820
3767 "On June 23, Jesse wired his savings to the lawyer working for the RIAA. The "
3768 "case against him was then dismissed. And with this, this kid who had "
3769 "tinkered a computer into a $15 million lawsuit became an activist:"
3772 #. type: Content of: <book><part><chapter><blockquote><para>
3773 #: freeculture.xml:2827
3775 "I was definitely not an activist [before]. I never really meant to be an "
3776 "activist. … [But] I've been pushed into this. In no way did I ever "
3777 "foresee anything like this, but I think it's just completely absurd what the "
3781 #. type: Content of: <book><part><chapter><para>
3782 #: freeculture.xml:2834
3784 "Jesse's parents betray a certain pride in their reluctant activist. As his "
3785 "father told me, Jesse <quote>considers himself very conservative, and so do "
3786 "I. … He's not a tree hugger. … I think it's bizarre that they "
3787 "would pick on him. But he wants to let people know that they're sending the "
3788 "wrong message. And he wants to correct the record.</quote>"
3791 #. type: Content of: <book><part><chapter><title>
3792 #: freeculture.xml:2843
3793 msgid "CHAPTER FOUR: <quote>Pirates</quote>"
3796 #. type: Content of: <book><part><chapter><para>
3797 #: freeculture.xml:2845
3799 "If <quote>piracy</quote> means using the creative property of others without "
3800 "their permission—if <quote>if value, then right</quote> is "
3801 "true—then the history of the content industry is a history of "
3802 "piracy. Every important sector of <quote>big media</quote> today—film, "
3803 "records, radio, and cable TV—was born of a kind of piracy so "
3804 "defined. The consistent story is how last generation's pirates join this "
3805 "generation's country club—until now."
3808 #. type: Content of: <book><part><chapter><section><title>
3809 #: freeculture.xml:2853
3813 #. type: Content of: <book><part><chapter><section><para><footnote><para>
3814 #: freeculture.xml:2857
3816 "I am grateful to Peter DiMauro for pointing me to this extraordinary "
3817 "history. See also Siva Vaidhyanathan, <citetitle>Copyrights and "
3818 "Copywrongs</citetitle>, 87–93, which details Edison's "
3819 "<quote>adventures</quote> with copyright and patent. <placeholder "
3820 "type=\"indexterm\" id=\"0\"/>"
3824 #. type: Content of: <book><part><chapter><section><para>
3825 #: freeculture.xml:2855
3827 "The film industry of Hollywood was built by fleeing pirates.<placeholder "
3828 "type=\"footnote\" id=\"0\"/> Creators and directors migrated from the East "
3829 "Coast to California in the early twentieth century in part to escape "
3830 "controls that patents granted the inventor of filmmaking, Thomas "
3831 "Edison. These controls were exercised through a monopoly "
3832 "<quote>trust,</quote> the Motion Pictures Patents Company, and were based on "
3833 "Thomas Edison's creative property—patents. Edison formed the MPPC to "
3834 "exercise the rights this creative property gave him, and the MPPC was "
3835 "serious about the control it demanded."
3838 #. type: Content of: <book><part><chapter><section><para>
3839 #: freeculture.xml:2873
3840 msgid "As one commentator tells one part of the story,"
3843 #. type: Content of: <book><part><chapter><section><blockquote><para>
3844 #: freeculture.xml:2877
3846 "A January 1909 deadline was set for all companies to comply with the "
3847 "license. By February, unlicensed outlaws, who referred to themselves as "
3848 "independents protested the trust and carried on business without submitting "
3849 "to the Edison monopoly. In the summer of 1909 the independent movement was "
3850 "in full-swing, with producers and theater owners using illegal equipment and "
3851 "imported film stock to create their own underground market."
3854 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
3855 #: freeculture.xml:2908 freeculture.xml:4284 freeculture.xml:9474 freeculture.xml:9592
3856 msgid "broadcast flag"
3859 #. type: Content of: <book><part><chapter><section><blockquote><para><footnote><para>
3860 #: freeculture.xml:2897
3862 "J. A. Aberdeen, <citetitle>Hollywood Renegades: The Society of Independent "
3863 "Motion Picture Producers</citetitle> (Cobblestone Entertainment, 2000) and "
3864 "expanded texts posted at <quote>The Edison Movie Monopoly: The Motion "
3865 "Picture Patents Company vs. the Independent Outlaws,</quote> available at "
3866 "<ulink url=\"http://free-culture.cc/notes/\">link #11</ulink>. For a "
3867 "discussion of the economic motive behind both these limits and the limits "
3868 "imposed by Victor on phonographs, see Randal C. Picker, <quote>From Edison "
3869 "to the Broadcast Flag: Mechanisms of Consent and Refusal and the "
3870 "Propertization of Copyright</quote> (September 2002), University of Chicago "
3871 "Law School, James M. Olin Program in Law and Economics, Working Paper "
3872 "No. 159. <placeholder type=\"indexterm\" id=\"0\"/>"
3875 #. type: Content of: <book><part><chapter><section><blockquote><para><indexterm><primary>
3876 #: freeculture.xml:2910
3877 msgid "Fox, William"
3880 #. type: Content of: <book><part><chapter><section><blockquote><para><indexterm><primary>
3881 #: freeculture.xml:2911
3882 msgid "General Film Company"
3885 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
3886 #: freeculture.xml:2912 freeculture.xml:3170 freeculture.xml:4285 freeculture.xml:9743
3887 msgid "Picker, Randal C."
3890 #. type: Content of: <book><part><chapter><section><blockquote><para>
3891 #: freeculture.xml:2886
3893 "With the country experiencing a tremendous expansion in the number of "
3894 "nickelodeons, the Patents Company reacted to the independent movement by "
3895 "forming a strong-arm subsidiary known as the General Film Company to block "
3896 "the entry of non-licensed independents. With coercive tactics that have "
3897 "become legendary, General Film confiscated unlicensed equipment, "
3898 "discontinued product supply to theaters which showed unlicensed films, and "
3899 "effectively monopolized distribution with the acquisition of all U.S. film "
3900 "exchanges, except for the one owned by the independent William Fox who "
3901 "defied the Trust even after his license was revoked.<placeholder "
3902 "type=\"footnote\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/> "
3903 "<placeholder type=\"indexterm\" id=\"2\"/> <placeholder type=\"indexterm\" "
3908 #. type: Content of: <book><part><chapter><section><para><footnote><para>
3909 #: freeculture.xml:2922
3911 "Marc Wanamaker, <quote>The First Studios,</quote> <citetitle>The Silents "
3912 "Majority</citetitle>, archived at <ulink "
3913 "url=\"http://free-culture.cc/notes/\">link #12</ulink>."
3916 #. type: Content of: <book><part><chapter><section><para>
3917 #: freeculture.xml:2916
3919 "The Napsters of those days, the <quote>independents,</quote> were companies "
3920 "like Fox. And no less than today, these independents were vigorously "
3921 "resisted. <quote>Shooting was disrupted by machinery stolen, and "
3922 "`accidents' resulting in loss of negatives, equipment, buildings and "
3923 "sometimes life and limb frequently occurred.</quote><placeholder "
3924 "type=\"footnote\" id=\"0\"/> That led the independents to flee the East "
3925 "Coast. California was remote enough from Edison's reach that filmmakers "
3926 "there could pirate his inventions without fear of the law. And the leaders "
3927 "of Hollywood filmmaking, Fox most prominently, did just that."
3931 #. type: Content of: <book><part><chapter><section><para>
3932 #: freeculture.xml:2932
3934 "Of course, California grew quickly, and the effective enforcement of federal "
3935 "law eventually spread west. But because patents grant the patent holder a "
3936 "truly <quote>limited</quote> monopoly (just seventeen years at that time), "
3937 "by the time enough federal marshals appeared, the patents had expired. A new "
3938 "industry had been born, in part from the piracy of Edison's creative "
3942 #. type: Content of: <book><part><chapter><section><title>
3943 #: freeculture.xml:2943
3944 msgid "Recorded Music"
3947 #. type: Content of: <book><part><chapter><section><para>
3948 #: freeculture.xml:2945
3950 "The record industry was born of another kind of piracy, though to see how "
3951 "requires a bit of detail about the way the law regulates music."
3954 #. type: Content of: <book><part><chapter><section><indexterm><primary>
3955 #: freeculture.xml:2949
3956 msgid "Fourneaux, Henri"
3959 #. type: Content of: <book><part><chapter><section><indexterm><primary>
3960 #: freeculture.xml:2951
3961 msgid "Russel, Phil"
3964 #. type: Content of: <book><part><chapter><section><para>
3965 #: freeculture.xml:2953
3967 "At the time that Edison and Henri Fourneaux invented machines for "
3968 "reproducing music (Edison the phonograph, Fourneaux the player piano), the "
3969 "law gave composers the exclusive right to control copies of their music and "
3970 "the exclusive right to control public performances of their music. In other "
3971 "words, in 1900, if I wanted a copy of Phil Russel's 1899 hit <quote>Happy "
3972 "Mose,</quote> the law said I would have to pay for the right to get a copy "
3973 "of the musical score, and I would also have to pay for the right to perform "
3977 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
3978 #: freeculture.xml:2962 freeculture.xml:3111
3982 #. type: Content of: <book><part><chapter><section><para>
3983 #: freeculture.xml:2964
3985 "But what if I wanted to record <quote>Happy Mose,</quote> using Edison's "
3986 "phonograph or Fourneaux's player piano? Here the law stumbled. It was clear "
3987 "enough that I would have to buy any copy of the musical score that I "
3988 "performed in making this recording. And it was clear enough that I would "
3989 "have to pay for any public performance of the work I was recording. But it "
3990 "wasn't totally clear that I would have to pay for a <quote>public "
3991 "performance</quote> if I recorded the song in my own house (even today, you "
3992 "don't owe the Beatles anything if you sing their songs in the shower), or if "
3993 "I recorded the song from memory (copies in your brain are "
3994 "not—yet— regulated by copyright law). So if I simply sang the "
3995 "song into a recording device in the privacy of my own home, it wasn't clear "
3996 "that I owed the composer anything. And more importantly, it wasn't clear "
3997 "whether I owed the composer anything if I then made copies of those "
3998 "recordings. Because of this gap in the law, then, I could effectively "
3999 "pirate someone else's song without paying its composer anything."
4002 #. type: Content of: <book><part><chapter><section><blockquote><para><footnote><para><indexterm><primary>
4003 #: freeculture.xml:2987 freeculture.xml:3004
4004 msgid "Kittredge, Alfred"
4007 #. type: Content of: <book><part><chapter><section><para>
4008 #: freeculture.xml:2983
4010 "The composers (and publishers) were none too happy about this capacity to "
4011 "pirate. As South Dakota senator Alfred Kittredge put it, <placeholder "
4012 "type=\"indexterm\" id=\"0\"/>"
4015 #. type: Content of: <book><part><chapter><section><blockquote><para><footnote><para>
4016 #: freeculture.xml:2998
4018 "To Amend and Consolidate the Acts Respecting Copyright: Hearings on S. 6330 "
4019 "and H.R. 19853 Before the ( Joint) Committees on Patents, 59th Cong. 59, 1st "
4020 "sess. (1906) (statement of Senator Alfred B. Kittredge, of South Dakota, "
4021 "chairman), reprinted in <citetitle>Legislative History of the Copyright "
4022 "Act</citetitle>, E. Fulton Brylawski and Abe Goldman, eds. (South "
4023 "Hackensack, N.J.: Rothman Reprints, 1976). <placeholder type=\"indexterm\" "
4027 #. type: Content of: <book><part><chapter><section><blockquote><para>
4028 #: freeculture.xml:2991
4030 "Imagine the injustice of the thing. A composer writes a song or an opera. A "
4031 "publisher buys at great expense the rights to the same and copyrights "
4032 "it. Along come the phonographic companies and companies who cut music rolls "
4033 "and deliberately steal the work of the brain of the composer and publisher "
4034 "without any regard for [their] rights.<placeholder type=\"footnote\" "
4038 #. type: Content of: <book><part><chapter><section><indexterm><primary>
4039 #: freeculture.xml:3008
4040 msgid "Sousa, John Philip"
4044 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4045 #: freeculture.xml:3014
4047 "To Amend and Consolidate the Acts Respecting Copyright, 223 (statement of "
4048 "Nathan Burkan, attorney for the Music Publishers Association)."
4052 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4053 #: freeculture.xml:3020
4055 "To Amend and Consolidate the Acts Respecting Copyright, 226 (statement of "
4056 "Nathan Burkan, attorney for the Music Publishers Association)."
4060 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4061 #: freeculture.xml:3027
4063 "To Amend and Consolidate the Acts Respecting Copyright, 23 (statement of "
4064 "John Philip Sousa, composer)."
4067 #. type: Content of: <book><part><chapter><section><para>
4068 #: freeculture.xml:3010
4070 "The innovators who developed the technology to record other people's works "
4071 "were <quote>sponging upon the toil, the work, the talent, and genius of "
4072 "American composers,</quote><placeholder type=\"footnote\" id=\"0\"/> and the "
4073 "<quote>music publishing industry</quote> was thereby <quote>at the complete "
4074 "mercy of this one pirate.</quote><placeholder type=\"footnote\" id=\"1\"/> "
4075 "As John Philip Sousa put it, in as direct a way as possible, <quote>When "
4076 "they make money out of my pieces, I want a share of it.</quote><placeholder "
4077 "type=\"footnote\" id=\"2\"/>"
4081 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4082 #: freeculture.xml:3040
4084 "To Amend and Consolidate the Acts Respecting Copyright, 283–84 "
4085 "(statement of Albert Walker, representative of the Auto-Music Perforating "
4086 "Company of New York)."
4090 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4091 #: freeculture.xml:3051
4093 "To Amend and Consolidate the Acts Respecting Copyright, 376 (prepared "
4094 "memorandum of Philip Mauro, general patent counsel of the American "
4095 "Graphophone Company Association)."
4098 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
4099 #: freeculture.xml:3055
4100 msgid "American Graphophone Company"
4103 #. type: Content of: <book><part><chapter><section><para>
4104 #: freeculture.xml:3032
4106 "These arguments have familiar echoes in the wars of our day. So, too, do the "
4107 "arguments on the other side. The innovators who developed the player piano "
4108 "argued that <quote>it is perfectly demonstrable that the introduction of "
4109 "automatic music players has not deprived any composer of anything he had "
4110 "before their introduction.</quote> Rather, the machines increased the sales "
4111 "of sheet music.<placeholder type=\"footnote\" id=\"0\"/> In any case, the "
4112 "innovators argued, the job of Congress was <quote>to consider first the "
4113 "interest of [the public], whom they represent, and whose servants they "
4114 "are.</quote> <quote>All talk about `theft,'</quote> the general counsel of "
4115 "the American Graphophone Company wrote, <quote>is the merest claptrap, for "
4116 "there exists no property in ideas musical, literary or artistic, except as "
4117 "defined by statute.</quote><placeholder type=\"footnote\" id=\"1\"/> "
4118 "<placeholder type=\"indexterm\" id=\"2\"/>"
4122 #. type: Content of: <book><part><chapter><section><para>
4123 #: freeculture.xml:3058
4125 "The law soon resolved this battle in favor of the composer "
4126 "<emphasis>and</emphasis> the recording artist. Congress amended the law to "
4127 "make sure that composers would be paid for the <quote>mechanical "
4128 "reproductions</quote> of their music. But rather than simply granting the "
4129 "composer complete control over the right to make mechanical reproductions, "
4130 "Congress gave recording artists a right to record the music, at a price set "
4131 "by Congress, once the composer allowed it to be recorded once. This is the "
4132 "part of copyright law that makes cover songs possible. Once a composer "
4133 "authorizes a recording of his song, others are free to record the same song, "
4134 "so long as they pay the original composer a fee set by the law."
4137 #. type: Content of: <book><part><chapter><section><para>
4138 #: freeculture.xml:3073
4140 "American law ordinarily calls this a <quote>compulsory license,</quote> but "
4141 "I will refer to it as a <quote>statutory license.</quote> A statutory "
4142 "license is a license whose key terms are set by law. After Congress's "
4143 "amendment of the Copyright Act in 1909, record companies were free to "
4144 "distribute copies of recordings so long as they paid the composer (or "
4145 "copyright holder) the fee set by the statute."
4148 #. type: Content of: <book><chapter><section><section><para><indexterm><primary>
4149 #: freeculture.xml:3088 freeculture.xml:14111
4150 msgid "Grisham, John"
4153 #. type: Content of: <book><part><chapter><section><para>
4154 #: freeculture.xml:3081
4156 "This is an exception within the law of copyright. When John Grisham writes a "
4157 "novel, a publisher is free to publish that novel only if Grisham gives the "
4158 "publisher permission. Grisham, in turn, is free to charge whatever he wants "
4159 "for that permission. The price to publish Grisham is thus set by Grisham, "
4160 "and copyright law ordinarily says you have no permission to use Grisham's "
4161 "work except with permission of Grisham. <placeholder type=\"indexterm\" "
4166 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4167 #: freeculture.xml:3105
4169 "Copyright Law Revision: Hearings on S. 2499, S. 2900, H.R. 243, and "
4170 "H.R. 11794 Before the ( Joint) Committee on Patents, 60th Cong., 1st sess., "
4171 "217 (1908) (statement of Senator Reed Smoot, chairman), reprinted in "
4172 "<citetitle>Legislative History of the 1909 Copyright Act</citetitle>, "
4173 "E. Fulton Brylawski and Abe Goldman, eds. (South Hackensack, N.J.: Rothman "
4177 #. type: Content of: <book><part><chapter><section><para>
4178 #: freeculture.xml:3091
4180 "But the law governing recordings gives recording artists less. And thus, in "
4181 "effect, the law <emphasis>subsidizes</emphasis> the recording industry "
4182 "through a kind of piracy—by giving recording artists a weaker right "
4183 "than it otherwise gives creative authors. The Beatles have less control over "
4184 "their creative work than Grisham does. And the beneficiaries of this less "
4185 "control are the recording industry and the public. The recording industry "
4186 "gets something of value for less than it otherwise would pay; the public "
4187 "gets access to a much wider range of musical creativity. Indeed, Congress "
4188 "was quite explicit about its reasons for granting this right. Its fear was "
4189 "the monopoly power of rights holders, and that that power would stifle "
4190 "follow-on creativity.<placeholder type=\"footnote\" id=\"0\"/> <placeholder "
4191 "type=\"indexterm\" id=\"1\"/>"
4194 #. type: Content of: <book><part><chapter><section><para>
4195 #: freeculture.xml:3114
4197 "While the recording industry has been quite coy about this recently, "
4198 "historically it has been quite a supporter of the statutory license for "
4199 "records. As a 1967 report from the House Committee on the Judiciary relates,"
4203 #. type: Content of: <book><part><chapter><section><blockquote><para><footnote><para>
4204 #: freeculture.xml:3136
4206 "Copyright Law Revision: Report to Accompany H.R. 2512, House Committee on "
4207 "the Judiciary, 90th Cong., 1st sess., House Document no. 83, (8 March "
4208 "1967). I am grateful to Glenn Brown for drawing my attention to this report."
4211 #. type: Content of: <book><part><chapter><section><blockquote><para>
4212 #: freeculture.xml:3121
4214 "the record producers argued vigorously that the compulsory license system "
4215 "must be retained. They asserted that the record industry is a "
4216 "half-billion-dollar business of great economic importance in the United "
4217 "States and throughout the world; records today are the principal means of "
4218 "disseminating music, and this creates special problems, since performers "
4219 "need unhampered access to musical material on nondiscriminatory "
4220 "terms. Historically, the record producers pointed out, there were no "
4221 "recording rights before 1909 and the 1909 statute adopted the compulsory "
4222 "license as a deliberate anti-monopoly condition on the grant of these "
4223 "rights. They argue that the result has been an outpouring of recorded music, "
4224 "with the public being given lower prices, improved quality, and a greater "
4225 "choice.<placeholder type=\"footnote\" id=\"0\"/>"
4228 #. type: Content of: <book><part><chapter><section><para>
4229 #: freeculture.xml:3143
4231 "By limiting the rights musicians have, by partially pirating their creative "
4232 "work, the record producers, and the public, benefit."
4235 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
4236 #: freeculture.xml:3148 freeculture.xml:4249
4240 #. type: Content of: <book><part><chapter><section><para>
4241 #: freeculture.xml:3154
4242 msgid "Radio was also born of piracy."
4245 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
4246 #: freeculture.xml:3169
4247 msgid "Hand, Learned"
4250 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4251 #: freeculture.xml:3160
4253 "See 17 <citetitle>United States Code</citetitle>, sections 106 and 110. At "
4254 "the beginning, record companies printed <quote>Not Licensed for Radio "
4255 "Broadcast</quote> and other messages purporting to restrict the ability to "
4256 "play a record on a radio station. Judge Learned Hand rejected the argument "
4257 "that a warning attached to a record might restrict the rights of the radio "
4258 "station. See <citetitle>RCA Manufacturing "
4259 "Co</citetitle>. v. <citetitle>Whiteman</citetitle>, 114 F. 2d 86 (2nd "
4260 "Cir. 1940). See also Randal C. Picker, <quote>From Edison to the Broadcast "
4261 "Flag: Mechanisms of Consent and Refusal and the Propertization of "
4262 "Copyright,</quote> <citetitle>University of Chicago Law Review</citetitle> "
4263 "70 (2003): 281. <placeholder type=\"indexterm\" id=\"0\"/> <placeholder "
4264 "type=\"indexterm\" id=\"1\"/>"
4267 #. type: Content of: <book><part><chapter><section><para>
4268 #: freeculture.xml:3157
4270 "When a radio station plays a record on the air, that constitutes a "
4271 "<quote>public performance</quote> of the composer's work.<placeholder "
4272 "type=\"footnote\" id=\"0\"/> As I described above, the law gives the "
4273 "composer (or copyright holder) an exclusive right to public performances of "
4274 "his work. The radio station thus owes the composer money for that "
4278 #. type: Content of: <book><part><chapter><para><indexterm><primary>
4279 #: freeculture.xml:3187 freeculture.xml:8816 freeculture.xml:9279 freeculture.xml:12249
4280 msgid "Lovett, Lyle"
4284 #. type: Content of: <book><part><chapter><section><para>
4285 #: freeculture.xml:3177
4287 "But when the radio station plays a record, it is not only performing a copy "
4288 "of the <emphasis>composer's</emphasis> work. The radio station is also "
4289 "performing a copy of the <emphasis>recording artist's</emphasis> work. It's "
4290 "one thing to have <quote>Happy Birthday</quote> sung on the radio by the "
4291 "local children's choir; it's quite another to have it sung by the Rolling "
4292 "Stones or Lyle Lovett. The recording artist is adding to the value of the "
4293 "composition performed on the radio station. And if the law were perfectly "
4294 "consistent, the radio station would have to pay the recording artist for his "
4295 "work, just as it pays the composer of the music for his work. <placeholder "
4296 "type=\"indexterm\" id=\"0\"/>"
4299 #. type: Content of: <book><part><chapter><section><para>
4300 #: freeculture.xml:3192
4302 "But it doesn't. Under the law governing radio performances, the radio "
4303 "station does not have to pay the recording artist. The radio station need "
4304 "only pay the composer. The radio station thus gets a bit of something for "
4305 "nothing. It gets to perform the recording artist's work for free, even if it "
4306 "must pay the composer something for the privilege of playing the song."
4309 #. type: Content of: <book><part><chapter><para><indexterm><primary>
4310 #: freeculture.xml:3200 freeculture.xml:3707 freeculture.xml:6121
4314 #. type: Content of: <book><part><chapter><section><para>
4315 #: freeculture.xml:3203
4317 "This difference can be huge. Imagine you compose a piece of music. Imagine "
4318 "it is your first. You own the exclusive right to authorize public "
4319 "performances of that music. So if Madonna wants to sing your song in public, "
4320 "she has to get your permission."
4323 #. type: Content of: <book><part><chapter><section><para>
4324 #: freeculture.xml:3209
4326 "Imagine she does sing your song, and imagine she likes it a lot. She then "
4327 "decides to make a recording of your song, and it becomes a top hit. Under "
4328 "our law, every time a radio station plays your song, you get some money. But "
4329 "Madonna gets nothing, save the indirect effect on the sale of her CDs. The "
4330 "public performance of her recording is not a <quote>protected</quote> "
4331 "right. The radio station thus gets to <emphasis>pirate</emphasis> the value "
4332 "of Madonna's work without paying her anything."
4335 #. type: Content of: <book><part><chapter><section><para>
4336 #: freeculture.xml:3220
4338 "No doubt, one might argue that, on balance, the recording artists "
4339 "benefit. On average, the promotion they get is worth more than the "
4340 "performance rights they give up. Maybe. But even if so, the law ordinarily "
4341 "gives the creator the right to make this choice. By making the choice for "
4342 "him or her, the law gives the radio station the right to take something for "
4346 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
4347 #: freeculture.xml:3230 freeculture.xml:4255
4351 #. type: Content of: <book><part><chapter><section><para>
4352 #: freeculture.xml:3233
4353 msgid "Cable TV was also born of a kind of piracy."
4357 #. type: Content of: <book><part><chapter><section><para>
4358 #: freeculture.xml:3236
4360 "When cable entrepreneurs first started wiring communities with cable "
4361 "television in 1948, most refused to pay broadcasters for the content that "
4362 "they echoed to their customers. Even when the cable companies started "
4363 "selling access to television broadcasts, they refused to pay for what they "
4364 "sold. Cable companies were thus Napsterizing broadcasters' content, but more "
4365 "egregiously than anything Napster ever did— Napster never charged for "
4366 "the content it enabled others to give away."
4369 #. type: Content of: <book><part><chapter><section><indexterm><primary>
4370 #: freeculture.xml:3246
4371 msgid "Anello, Douglas"
4374 #. type: Content of: <book><part><chapter><section><indexterm><primary>
4375 #: freeculture.xml:3247
4376 msgid "Burdick, Quentin"
4379 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
4380 #: freeculture.xml:3248 freeculture.xml:3259
4381 msgid "Hyde, Rosel H."
4384 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4385 #: freeculture.xml:3254
4387 "Copyright Law Revision—CATV: Hearing on S. 1006 Before the "
4388 "Subcommittee on Patents, Trademarks, and Copyrights of the Senate Committee "
4389 "on the Judiciary, 89th Cong., 2nd sess., 78 (1966) (statement of Rosel "
4390 "H. Hyde, chairman of the Federal Communications Commission). <placeholder "
4391 "type=\"indexterm\" id=\"0\"/>"
4395 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4396 #: freeculture.xml:3266
4398 "Copyright Law Revision—CATV, 116 (statement of Douglas A. Anello, "
4399 "general counsel of the National Association of Broadcasters)."
4402 #. type: Content of: <book><part><chapter><section><para>
4403 #: freeculture.xml:3250
4405 "Broadcasters and copyright owners were quick to attack this theft. Rosel "
4406 "Hyde, chairman of the FCC, viewed the practice as a kind of <quote>unfair "
4407 "and potentially destructive competition.</quote><placeholder "
4408 "type=\"footnote\" id=\"0\"/> There may have been a <quote>public "
4409 "interest</quote> in spreading the reach of cable TV, but as Douglas Anello, "
4410 "general counsel to the National Association of Broadcasters, asked Senator "
4411 "Quentin Burdick during testimony, <quote>Does public interest dictate that "
4412 "you use somebody else's property?</quote><placeholder type=\"footnote\" "
4413 "id=\"1\"/> As another broadcaster put it,"
4417 #. type: Content of: <book><part><chapter><section><blockquote><para><footnote><para>
4418 #: freeculture.xml:3277
4420 "Copyright Law Revision—CATV, 126 (statement of Ernest W. Jennes, "
4421 "general counsel of the Association of Maximum Service Telecasters, Inc.)."
4424 #. type: Content of: <book><part><chapter><section><blockquote><para>
4425 #: freeculture.xml:3273
4427 "The extraordinary thing about the CATV business is that it is the only "
4428 "business I know of where the product that is being sold is not paid "
4429 "for.<placeholder type=\"footnote\" id=\"0\"/>"
4432 #. type: Content of: <book><part><chapter><section><para>
4433 #: freeculture.xml:3283
4434 msgid "Again, the demand of the copyright holders seemed reasonable enough:"
4438 #. type: Content of: <book><part><chapter><section><blockquote><para><footnote><para>
4439 #: freeculture.xml:3292
4441 "Copyright Law Revision—CATV, 169 (joint statement of Arthur B. Krim, "
4442 "president of United Artists Corp., and John Sinn, president of United "
4443 "Artists Television, Inc.)."
4446 #. type: Content of: <book><part><chapter><section><blockquote><para>
4447 #: freeculture.xml:3287
4449 "All we are asking for is a very simple thing, that people who now take our "
4450 "property for nothing pay for it. We are trying to stop piracy and I don't "
4451 "think there is any lesser word to describe it. I think there are harsher "
4452 "words which would fit it.<placeholder type=\"footnote\" id=\"0\"/>"
4455 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
4456 #: freeculture.xml:3298 freeculture.xml:3306
4457 msgid "Heston, Charlton"
4460 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4461 #: freeculture.xml:3304
4463 "Copyright Law Revision—CATV, 209 (statement of Charlton Heston, "
4464 "president of the Screen Actors Guild). <placeholder type=\"indexterm\" "
4468 #. type: Content of: <book><part><chapter><section><para>
4469 #: freeculture.xml:3300
4471 "These were <quote>free-ride[rs],</quote> Screen Actor's Guild president "
4472 "Charlton Heston said, who were <quote>depriving actors of "
4473 "compensation.</quote><placeholder type=\"footnote\" id=\"0\"/>"
4476 #. type: Content of: <book><part><chapter><section><para>
4477 #: freeculture.xml:3311
4479 "But again, there was another side to the debate. As Assistant Attorney "
4480 "General Edwin Zimmerman put it,"
4483 #. type: Content of: <book><part><chapter><section><blockquote><para><indexterm><primary>
4484 #: freeculture.xml:3327 freeculture.xml:3329
4485 msgid "Zimmerman, Edwin"
4488 #. type: Content of: <book><part><chapter><section><blockquote><para><footnote><para>
4489 #: freeculture.xml:3325
4491 "Copyright Law Revision—CATV, 216 (statement of Edwin M. Zimmerman, "
4492 "acting assistant attorney general). <placeholder type=\"indexterm\" "
4496 #. type: Content of: <book><part><chapter><section><blockquote><para>
4497 #: freeculture.xml:3316
4499 "Our point here is that unlike the problem of whether you have any copyright "
4500 "protection at all, the problem here is whether copyright holders who are "
4501 "already compensated, who already have a monopoly, should be permitted to "
4502 "extend that monopoly. … The question here is how much compensation "
4503 "they should have and how far back they should carry their right to "
4504 "compensation.<placeholder type=\"footnote\" id=\"0\"/> <placeholder "
4505 "type=\"indexterm\" id=\"1\"/>"
4508 #. type: Content of: <book><part><chapter><section><para>
4509 #: freeculture.xml:3333
4511 "Copyright owners took the cable companies to court. Twice the Supreme Court "
4512 "held that the cable companies owed the copyright owners nothing."
4515 #. type: Content of: <book><part><chapter><section><para>
4516 #: freeculture.xml:3337
4518 "It took Congress almost thirty years before it resolved the question of "
4519 "whether cable companies had to pay for the content they "
4520 "<quote>pirated.</quote> In the end, Congress resolved this question in the "
4521 "same way that it resolved the question about record players and player "
4522 "pianos. Yes, cable companies would have to pay for the content that they "
4523 "broadcast; but the price they would have to pay was not set by the copyright "
4524 "owner. The price was set by law, so that the broadcasters couldn't exercise "
4525 "veto power over the emerging technologies of cable. Cable companies thus "
4526 "built their empire in part upon a <quote>piracy</quote> of the value created "
4527 "by broadcasters' content."
4531 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4532 #: freeculture.xml:3354
4534 "See, for example, National Music Publisher's Association, <citetitle>The "
4535 "Engine of Free Expression: Copyright on the Internet—The Myth of Free "
4536 "Information</citetitle>, available at <ulink "
4537 "url=\"http://free-culture.cc/notes/\">link #13</ulink>. <quote>The threat of "
4538 "piracy—the use of someone else's creative work without permission or "
4539 "compensation—has grown with the Internet.</quote>"
4542 #. type: Content of: <book><part><chapter><section><para>
4543 #: freeculture.xml:3349
4545 "These separate stories sing a common theme. If <quote>piracy</quote> means "
4546 "using value from someone else's creative property without permission from "
4547 "that creator—as it is increasingly described today<placeholder "
4548 "type=\"footnote\" id=\"0\"/> — then <emphasis>every</emphasis> "
4549 "industry affected by copyright today is the product and beneficiary of a "
4550 "certain kind of piracy. Film, records, radio, cable TV. … The list is "
4551 "long and could well be expanded. Every generation welcomes the pirates from "
4552 "the last. Every generation—until now."
4555 #. type: Content of: <book><part><chapter><title>
4556 #: freeculture.xml:3371
4557 msgid "CHAPTER FIVE: <quote>Piracy</quote>"
4560 #. type: Content of: <book><part><chapter><para>
4561 #: freeculture.xml:3373
4563 "There is piracy of copyrighted material. Lots of it. This piracy comes in "
4564 "many forms. The most significant is commercial piracy, the unauthorized "
4565 "taking of other people's content within a commercial context. Despite the "
4566 "many justifications that are offered in its defense, this taking is "
4567 "wrong. No one should condone it, and the law should stop it."
4571 #. type: Content of: <book><part><chapter><para>
4572 #: freeculture.xml:3381
4574 "But as well as copy-shop piracy, there is another kind of "
4575 "<quote>taking</quote> that is more directly related to the Internet. That "
4576 "taking, too, seems wrong to many, and it is wrong much of the time. Before "
4577 "we paint this taking <quote>piracy,</quote> however, we should understand "
4578 "its nature a bit more. For the harm of this taking is significantly more "
4579 "ambiguous than outright copying, and the law should account for that "
4580 "ambiguity, as it has so often done in the past."
4583 #. type: Content of: <book><part><chapter><section><title>
4584 #: freeculture.xml:3391
4588 #. type: Content of: <book><chapter><section><section><indexterm><primary>
4589 #: freeculture.xml:3392 freeculture.xml:3471 freeculture.xml:3520 freeculture.xml:14511
4590 msgid "Asia, commercial piracy in"
4594 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4595 #: freeculture.xml:3400
4597 "See IFPI (International Federation of the Phonographic Industry), "
4598 "<citetitle>The Recording Industry Commercial Piracy Report 2003</citetitle>, "
4599 "July 2003, available at <ulink url=\"http://free-culture.cc/notes/\">link "
4600 "#14</ulink>. See also Ben Hunt, <quote>Companies Warned on Music Piracy "
4601 "Risk,</quote> <citetitle>Financial Times</citetitle>, 14 February 2003, 11."
4604 #. type: Content of: <book><part><chapter><section><para>
4605 #: freeculture.xml:3394
4607 "All across the world, but especially in Asia and Eastern Europe, there are "
4608 "businesses that do nothing but take others people's copyrighted content, "
4609 "copy it, and sell it—all without the permission of a copyright "
4610 "owner. The recording industry estimates that it loses about $4.6 billion "
4611 "every year to physical piracy<placeholder type=\"footnote\" id=\"0\"/> (that "
4612 "works out to one in three CDs sold worldwide). The MPAA estimates that it "
4613 "loses $3 billion annually worldwide to piracy."
4616 #. type: Content of: <book><part><chapter><section><para>
4617 #: freeculture.xml:3410
4619 "This is piracy plain and simple. Nothing in the argument of this book, nor "
4620 "in the argument that most people make when talking about the subject of this "
4621 "book, should draw into doubt this simple point: This piracy is wrong."
4624 #. type: Content of: <book><part><chapter><section><para>
4625 #: freeculture.xml:3416
4627 "Which is not to say that excuses and justifications couldn't be made for "
4628 "it. We could, for example, remind ourselves that for the first one hundred "
4629 "years of the American Republic, America did not honor foreign copyrights. We "
4630 "were born, in this sense, a pirate nation. It might therefore seem "
4631 "hypocritical for us to insist so strongly that other developing nations "
4632 "treat as wrong what we, for the first hundred years of our existence, "
4636 #. type: Content of: <book><part><chapter><section><para>
4637 #: freeculture.xml:3425
4639 "That excuse isn't terribly strong. Technically, our law did not ban the "
4640 "taking of foreign works. It explicitly limited itself to American "
4641 "works. Thus the American publishers who published foreign works without the "
4642 "permission of foreign authors were not violating any rule. The copy shops "
4643 "in Asia, by contrast, are violating Asian law. Asian law does protect "
4644 "foreign copyrights, and the actions of the copy shops violate that law. So "
4645 "the wrong of piracy that they engage in is not just a moral wrong, but a "
4646 "legal wrong, and not just an internationally legal wrong, but a locally "
4647 "legal wrong as well."
4650 #. type: Content of: <book><part><chapter><section><para>
4651 #: freeculture.xml:3436
4653 "True, these local rules have, in effect, been imposed upon these "
4654 "countries. No country can be part of the world economy and choose <beginpage "
4655 "pagenum=\"77\"/> not to protect copyright internationally. We may have been "
4656 "born a pirate nation, but we will not allow any other nation to have a "
4657 "similar childhood."
4660 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
4661 #: freeculture.xml:3464
4662 msgid "agricultural patents"
4665 #. type: Content of: <book><chapter><para><footnote><para><indexterm><primary>
4666 #: freeculture.xml:3465 freeculture.xml:12538 freeculture.xml:12982 freeculture.xml:12989
4667 msgid "Drahos, Peter"
4670 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4671 #: freeculture.xml:3449
4673 "See Peter Drahos with John Braithwaite, Information Feudalism: "
4674 "<citetitle>Who Owns the Knowledge Economy?</citetitle> (New York: The New "
4675 "Press, 2003), 10–13, 209. The Trade-Related Aspects of Intellectual "
4676 "Property Rights (TRIPS) agreement obligates member nations to create "
4677 "administrative and enforcement mechanisms for intellectual property rights, "
4678 "a costly proposition for developing countries. Additionally, patent rights "
4679 "may lead to higher prices for staple industries such as agriculture. Critics "
4680 "of TRIPS question the disparity between burdens imposed upon developing "
4681 "countries and benefits conferred to industrialized nations. TRIPS does "
4682 "permit governments to use patents for public, noncommercial uses without "
4683 "first obtaining the patent holder's permission. Developing nations may be "
4684 "able to use this to gain the benefits of foreign patents at lower "
4685 "prices. This is a promising strategy for developing nations within the TRIPS "
4686 "framework. <placeholder type=\"indexterm\" id=\"0\"/> <placeholder "
4687 "type=\"indexterm\" id=\"1\"/>"
4690 #. type: Content of: <book><part><chapter><section><para>
4691 #: freeculture.xml:3444
4693 "If a country is to be treated as a sovereign, however, then its laws are its "
4694 "laws regardless of their source. The international law under which these "
4695 "nations live gives them some opportunities to escape the burden of "
4696 "intellectual property law.<placeholder type=\"footnote\" id=\"0\"/> In my "
4697 "view, more developing nations should take advantage of that opportunity, but "
4698 "when they don't, then their laws should be respected. And under the laws of "
4699 "these nations, this piracy is wrong."
4702 #. type: Content of: <book><chapter><section><section><para><footnote><para><indexterm><primary>
4703 #: freeculture.xml:3486 freeculture.xml:3754 freeculture.xml:14655
4704 msgid "Liebowitz, Stan"
4707 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4708 #: freeculture.xml:3479
4710 "For an analysis of the economic impact of copying technology, see Stan "
4711 "Liebowitz, <citetitle>Rethinking the Network Economy</citetitle> (New York: "
4712 "Amacom, 2002), 144–90. <quote>In some instances … the impact of "
4713 "piracy on the copyright holder's ability to appropriate the value of the "
4714 "work will be negligible. One obvious instance is the case where the "
4715 "individual engaging in pirating would not have purchased an original even if "
4716 "pirating were not an option.</quote> Ibid., 149. <placeholder "
4717 "type=\"indexterm\" id=\"0\"/>"
4720 #. type: Content of: <book><part><chapter><section><para>
4721 #: freeculture.xml:3473
4723 "Alternatively, we could try to excuse this piracy by noting that in any "
4724 "case, it does no harm to the industry. The Chinese who get access to "
4725 "American CDs at 50 cents a copy are not people who would have bought those "
4726 "American CDs at $15 a copy. So no one really has any less money than they "
4727 "otherwise would have had.<placeholder type=\"footnote\" id=\"0\"/>"
4730 #. type: Content of: <book><part><chapter><section><para>
4731 #: freeculture.xml:3490
4733 "This is often true (though I have friends who have purchased many thousands "
4734 "of pirated DVDs who certainly have enough money to pay for the content they "
4735 "have taken), and it does mitigate to some degree the harm caused by such "
4736 "taking. Extremists in this debate love to say, <quote>You wouldn't go into "
4737 "Barnes & Noble and take a book off of the shelf without paying; why "
4738 "should it be any different with on-line music?</quote> The difference is, of "
4739 "course, that when you take a book from Barnes & Noble, it has one less "
4740 "book to sell. By contrast, when you take an MP3 from a computer network, "
4741 "there is not one less CD that can be sold. The physics of piracy of the "
4742 "intangible are different from the physics of piracy of the tangible."
4746 #. type: Content of: <book><part><chapter><section><para>
4747 #: freeculture.xml:3503
4749 "This argument is still very weak. However, although copyright is a property "
4750 "right of a very special sort, it <emphasis>is</emphasis> a property "
4751 "right. Like all property rights, the copyright gives the owner the right to "
4752 "decide the terms under which content is shared. If the copyright owner "
4753 "doesn't want to sell, she doesn't have to. There are exceptions: important "
4754 "statutory licenses that apply to copyrighted content regardless of the wish "
4755 "of the copyright owner. Those licenses give people the right to "
4756 "<quote>take</quote> copyrighted content whether or not the copyright owner "
4757 "wants to sell. But where the law does not give people the right to take "
4758 "content, it is wrong to take that content even if the wrong does no harm. If "
4759 "we have a property system, and that system is properly balanced to the "
4760 "technology of a time, then it is wrong to take property without the "
4761 "permission of a property owner. That is exactly what <quote>property</quote> "
4765 #. type: Content of: <book><chapter><section><section><para><indexterm><primary>
4766 #: freeculture.xml:3533 freeculture.xml:3561 freeculture.xml:11370 freeculture.xml:12863 freeculture.xml:13418
4767 msgid "GNU/Linux operating system"
4770 #. type: Content of: <book><chapter><section><section><para><indexterm><primary>
4771 #: freeculture.xml:3534 freeculture.xml:3564 freeculture.xml:11372 freeculture.xml:12864 freeculture.xml:13419
4772 msgid "Linux operating system"
4775 #. type: Content of: <book><part><chapter><indexterm><primary>
4776 #: freeculture.xml:3536 freeculture.xml:5165
4780 #. type: Content of: <book><part><chapter><section><para><indexterm><secondary>
4781 #: freeculture.xml:3537
4782 msgid "Windows operating system of"
4785 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
4786 #: freeculture.xml:3539
4790 #. type: Content of: <book><part><chapter><section><para>
4791 #: freeculture.xml:3522
4793 "Finally, we could try to excuse this piracy with the argument that the "
4794 "piracy actually helps the copyright owner. When the Chinese "
4795 "<quote>steal</quote> Windows, that makes the Chinese dependent on "
4796 "Microsoft. Microsoft loses the value of the software that was taken. But it "
4797 "gains users who are used to life in the Microsoft world. Over time, as the "
4798 "nation grows more wealthy, more and more people will buy software rather "
4799 "than steal it. And hence over time, because that buying will benefit "
4800 "Microsoft, Microsoft benefits from the piracy. If instead of pirating "
4801 "Microsoft Windows, the Chinese used the free GNU/Linux operating system, "
4802 "then these Chinese users would not eventually be buying Microsoft. Without "
4803 "piracy, then, Microsoft would lose. <placeholder type=\"indexterm\" "
4804 "id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/> <placeholder "
4805 "type=\"indexterm\" id=\"2\"/> <placeholder type=\"indexterm\" id=\"3\"/>"
4808 #. type: Content of: <book><part><chapter><section><para>
4809 #: freeculture.xml:3542
4811 "This argument, too, is somewhat true. The addiction strategy is a good "
4812 "one. Many businesses practice it. Some thrive because of it. Law students, "
4813 "for example, are given free access to the two largest legal databases. The "
4814 "companies marketing both hope the students will become so used to their "
4815 "service that they will want to use it and not the other when they become "
4816 "lawyers (and must pay high subscription fees)."
4819 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
4820 #: freeculture.xml:3562
4821 msgid "Internet Explorer"
4824 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
4825 #: freeculture.xml:3563
4829 #. type: Content of: <book><part><chapter><section><para>
4830 #: freeculture.xml:3550
4832 "Still, the argument is not terribly persuasive. We don't give the alcoholic "
4833 "a defense when he steals his first beer, merely because that will make it "
4834 "more likely that he will buy the next three. Instead, we ordinarily allow "
4835 "businesses to decide for themselves when it is best to give their product "
4836 "away. If Microsoft fears the competition of GNU/Linux, then Microsoft can "
4837 "give its product away, as it did, for example, with Internet Explorer to "
4838 "fight Netscape. A property right means giving the property owner the right "
4839 "to say who gets access to what—at least ordinarily. And if the law "
4840 "properly balances the rights of the copyright owner with the rights of "
4841 "access, then violating the law is still wrong. <placeholder "
4842 "type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/> "
4843 "<placeholder type=\"indexterm\" id=\"2\"/> <placeholder type=\"indexterm\" "
4848 #. type: Content of: <book><part><chapter><section><para>
4849 #: freeculture.xml:3568
4851 "Thus, while I understand the pull of these justifications for piracy, and I "
4852 "certainly see the motivation, in my view, in the end, these efforts at "
4853 "justifying commercial piracy simply don't cut it. This kind of piracy is "
4854 "rampant and just plain wrong. It doesn't transform the content it steals; it "
4855 "doesn't transform the market it competes in. It merely gives someone access "
4856 "to something that the law says he should not have. Nothing has changed to "
4857 "draw that law into doubt. This form of piracy is flat out wrong."
4860 #. type: Content of: <book><part><chapter><section><para>
4861 #: freeculture.xml:3578
4863 "But as the examples from the four chapters that introduced this part "
4864 "suggest, even if some piracy is plainly wrong, not all <quote>piracy</quote> "
4865 "is. Or at least, not all <quote>piracy</quote> is wrong if that term is "
4866 "understood in the way it is increasingly used today. Many kinds of "
4867 "<quote>piracy</quote> are useful and productive, to produce either new "
4868 "content or new ways of doing business. Neither our tradition nor any "
4869 "tradition has ever banned all <quote>piracy</quote> in that sense of the "
4873 #. type: Content of: <book><part><chapter><section><para>
4874 #: freeculture.xml:3587
4876 "This doesn't mean that there are no questions raised by the latest piracy "
4877 "concern, peer-to-peer file sharing. But it does mean that we need to "
4878 "understand the harm in peer-to-peer sharing a bit more before we condemn it "
4879 "to the gallows with the charge of piracy."
4882 #. type: Content of: <book><part><chapter><section><para>
4883 #: freeculture.xml:3593
4885 "For (1) like the original Hollywood, p2p sharing escapes an overly "
4886 "controlling industry; and (2) like the original recording industry, it "
4887 "simply exploits a new way to distribute content; but (3) unlike cable TV, no "
4888 "one is selling the content that is shared on p2p services."
4891 #. type: Content of: <book><part><chapter><section><para>
4892 #: freeculture.xml:3599
4894 "These differences distinguish p2p sharing from true piracy. They should push "
4895 "us to find a way to protect artists while enabling this sharing to survive."
4898 #. type: Content of: <book><part><chapter><section><title>
4899 #: freeculture.xml:3605
4904 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4905 #: freeculture.xml:3610
4907 "<citetitle>Bach</citetitle> v. <citetitle>Longman</citetitle>, 98 "
4908 "Eng. Rep. 1274 (1777)."
4912 #. type: Content of: <book><part><chapter><section><para>
4913 #: freeculture.xml:3607
4915 "The key to the <quote>piracy</quote> that the law aims to quash is a use "
4916 "that <quote>rob[s] the author of [his] profit.</quote><placeholder "
4917 "type=\"footnote\" id=\"0\"/> This means we must determine whether and how "
4918 "much p2p sharing harms before we know how strongly the law should seek to "
4919 "either prevent it or find an alternative to assure the author of his profit."
4922 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
4923 #: freeculture.xml:3633 freeculture.xml:8241
4924 msgid "Christensen, Clayton M."
4927 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4928 #: freeculture.xml:3624
4930 "See Clayton M. Christensen, <citetitle>The Innovator's Dilemma: The "
4931 "Revolutionary National Bestseller That Changed the Way We Do "
4932 "Business</citetitle> (New York: HarperBusiness, 2000). Professor Christensen "
4933 "examines why companies that give rise to and dominate a product area are "
4934 "frequently unable to come up with the most creative, paradigm-shifting uses "
4935 "for their own products. This job usually falls to outside innovators, who "
4936 "reassemble existing technology in inventive ways. For a discussion of "
4937 "Christensen's ideas, see Lawrence Lessig, <citetitle>Future</citetitle>, "
4938 "89–92, 139. <placeholder type=\"indexterm\" id=\"0\"/>"
4941 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
4942 #: freeculture.xml:3636
4943 msgid "Fanning, Shawn"
4946 #. type: Content of: <book><part><chapter><section><para>
4947 #: freeculture.xml:3619
4949 "Peer-to-peer sharing was made famous by Napster. But the inventors of the "
4950 "Napster technology had not made any major technological innovations. Like "
4951 "every great advance in innovation on the Internet (and, arguably, off the "
4952 "Internet as well<placeholder type=\"footnote\" id=\"0\"/>), Shawn Fanning "
4953 "and crew had simply put together components that had been developed "
4954 "independently. <placeholder type=\"indexterm\" id=\"1\"/>"
4958 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4959 #: freeculture.xml:3644
4961 "See Carolyn Lochhead, <quote>Silicon Valley Dream, Hollywood "
4962 "Nightmare,</quote> <citetitle>San Francisco Chronicle</citetitle>, 24 "
4963 "September 2002, A1; <quote>Rock 'n' Roll Suicide,</quote> <citetitle>New "
4964 "Scientist</citetitle>, 6 July 2002, 42; Benny Evangelista, <quote>Napster "
4965 "Names CEO, Secures New Financing,</quote> <citetitle>San Francisco "
4966 "Chronicle</citetitle>, 23 May 2003, C1; <quote>Napster's Wake-Up "
4967 "Call,</quote> <citetitle>Economist</citetitle>, 24 June 2000, 23; John "
4968 "Naughton, <quote>Hollywood at War with the Internet</quote> (London) "
4969 "<citetitle>Times</citetitle>, 26 July 2002, 18."
4972 #. type: Content of: <book><part><chapter><section><para>
4973 #: freeculture.xml:3639
4975 "The result was spontaneous combustion. Launched in July 1999, Napster "
4976 "amassed over 10 million users within nine months. After eighteen months, "
4977 "there were close to 80 million registered users of the system.<placeholder "
4978 "type=\"footnote\" id=\"0\"/> Courts quickly shut Napster down, but other "
4979 "services emerged to take its place. (Kazaa is currently the most popular p2p "
4980 "service. It boasts over 100 million members.) These services' systems are "
4981 "different architecturally, though not very different in function: Each "
4982 "enables users to make content available to any number of other users. With a "
4983 "p2p system, you can share your favorite songs with your best friend— "
4984 "or your 20,000 best friends."
4988 #. type: Content of: <book><part><chapter><section><para><footnote><para>
4989 #: freeculture.xml:3666
4991 "See Ipsos-Insight, <citetitle>TEMPO: Keeping Pace with Online Music "
4992 "Distribution</citetitle> (September 2002), reporting that 28 percent of "
4993 "Americans aged twelve and older have downloaded music off of the Internet "
4994 "and 30 percent have listened to digital music files stored on their "
4999 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5000 #: freeculture.xml:3675
5002 "Amy Harmon, <quote>Industry Offers a Carrot in Online Music Fight,</quote> "
5003 "<citetitle>New York Times</citetitle>, 6 June 2003, A1."
5006 #. type: Content of: <book><part><chapter><section><para>
5007 #: freeculture.xml:3660
5009 "According to a number of estimates, a huge proportion of Americans have "
5010 "tasted file-sharing technology. A study by Ipsos-Insight in September 2002 "
5011 "estimated that 60 million Americans had downloaded music—28 percent of "
5012 "Americans older than 12.<placeholder type=\"footnote\" id=\"0\"/> A survey "
5013 "by the NPD group quoted in <citetitle>The New York Times</citetitle> "
5014 "estimated that 43 million citizens used file-sharing networks to exchange "
5015 "content in May 2003.<placeholder type=\"footnote\" id=\"1\"/> The vast "
5016 "majority of these are not kids. Whatever the actual figure, a massive "
5017 "quantity of content is being <quote>taken</quote> on these networks. The "
5018 "ease and inexpensiveness of file-sharing networks have inspired millions to "
5019 "enjoy music in a way that they hadn't before."
5022 #. type: Content of: <book><part><chapter><section><para>
5023 #: freeculture.xml:3684
5025 "Some of this enjoying involves copyright infringement. Some of it does "
5026 "not. And even among the part that is technically copyright infringement, "
5027 "calculating the actual harm to copyright owners is more complicated than one "
5028 "might think. So consider—a bit more carefully than the polarized "
5029 "voices around this debate usually do—the kinds of sharing that file "
5030 "sharing enables, and the kinds of harm it entails."
5034 #. type: Content of: <book><part><chapter><section><para>
5035 #: freeculture.xml:3694
5037 "File sharers share different kinds of content. We can divide these different "
5038 "kinds into four types."
5041 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
5042 #: freeculture.xml:3700
5044 "There are some who use sharing networks as substitutes for purchasing "
5045 "content. Thus, when a new Madonna CD is released, rather than buying the CD, "
5046 "these users simply take it. We might quibble about whether everyone who "
5047 "takes it would actually have bought it if sharing didn't make it available "
5048 "for free. Most probably wouldn't have, but clearly there are some who "
5049 "would. The latter are the target of category A: users who download instead "
5050 "of purchasing. <placeholder type=\"indexterm\" id=\"0\"/>"
5054 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
5055 #: freeculture.xml:3711
5057 "There are some who use sharing networks to sample music before purchasing "
5058 "it. Thus, a friend sends another friend an MP3 of an artist he's not heard "
5059 "of. The other friend then buys CDs by that artist. This is a kind of "
5060 "targeted advertising, quite likely to succeed. If the friend recommending "
5061 "the album gains nothing from a bad recommendation, then one could expect "
5062 "that the recommendations will actually be quite good. The net effect of this "
5063 "sharing could increase the quantity of music purchased."
5067 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
5068 #: freeculture.xml:3722
5070 "There are many who use sharing networks to get access to copyrighted content "
5071 "that is no longer sold or that they would not have purchased because the "
5072 "transaction costs off the Net are too high. This use of sharing networks is "
5073 "among the most rewarding for many. Songs that were part of your childhood "
5074 "but have long vanished from the marketplace magically appear again on the "
5075 "network. (One friend told me that when she discovered Napster, she spent a "
5076 "solid weekend <quote>recalling</quote> old songs. She was astonished at the "
5077 "range and mix of content that was available.) For content not sold, this is "
5078 "still technically a violation of copyright, though because the copyright "
5079 "owner is not selling the content anymore, the economic harm is "
5080 "zero—the same harm that occurs when I sell my collection of 1960s "
5081 "45-rpm records to a local collector."
5086 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
5087 #: freeculture.xml:3739
5089 "Finally, there are many who use sharing networks to get access to content "
5090 "that is not copyrighted or that the copyright owner wants to give away."
5093 #. type: Content of: <book><part><chapter><section><para>
5094 #: freeculture.xml:3745
5095 msgid "How do these different types of sharing balance out?"
5098 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5099 #: freeculture.xml:3753
5101 "See Liebowitz, <citetitle>Rethinking the Network Economy</citetitle>, "
5102 "148–49. <placeholder type=\"indexterm\" id=\"0\"/>"
5105 #. type: Content of: <book><part><chapter><section><para>
5106 #: freeculture.xml:3748
5108 "Let's start with some simple but important points. From the perspective of "
5109 "the law, only type D sharing is clearly legal. From the perspective of "
5110 "economics, only type A sharing is clearly harmful.<placeholder "
5111 "type=\"footnote\" id=\"0\"/> Type B sharing is illegal but plainly "
5112 "beneficial. Type C sharing is illegal, yet good for society (since more "
5113 "exposure to music is good) and harmless to the artist (since the work is "
5114 "not otherwise available). So how sharing matters on balance is a hard "
5115 "question to answer—and certainly much more difficult than the current "
5116 "rhetoric around the issue suggests."
5119 #. type: Content of: <book><part><chapter><section><para>
5120 #: freeculture.xml:3764
5122 "Whether on balance sharing is harmful depends importantly on how harmful "
5123 "type A sharing is. Just as Edison complained about Hollywood, composers "
5124 "complained about piano rolls, recording artists complained about radio, and "
5125 "broadcasters complained about cable TV, the music industry complains that "
5126 "type A sharing is a kind of <quote>theft</quote> that is "
5127 "<quote>devastating</quote> the industry."
5131 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5132 #: freeculture.xml:3779
5134 "See Cap Gemini Ernst & Young, <citetitle>Technology Evolution and the "
5135 "Music Industry's Business Model Crisis</citetitle> (2003), 3. This report "
5136 "describes the music industry's effort to stigmatize the budding practice of "
5137 "cassette taping in the 1970s, including an advertising campaign featuring a "
5138 "cassette-shape skull and the caption <quote>Home taping is killing "
5139 "music.</quote> At the time digital audio tape became a threat, the Office of "
5140 "Technical Assessment conducted a survey of consumer behavior. In 1988, 40 "
5141 "percent of consumers older than ten had taped music to a cassette "
5142 "format. U.S. Congress, Office of Technology Assessment, "
5143 "<citetitle>Copyright and Home Copying: Technology Challenges the "
5144 "Law</citetitle>, OTA-CIT-422 (Washington, D.C.: U.S. Government Printing "
5145 "Office, October 1989), 145–56."
5148 #. type: Content of: <book><part><chapter><section><para>
5149 #: freeculture.xml:3772
5151 "While the numbers do suggest that sharing is harmful, how harmful is harder "
5152 "to reckon. It has long been the recording industry's practice to blame "
5153 "technology for any drop in sales. The history of cassette recording is a "
5154 "good example. As a study by Cap Gemini Ernst & Young put it, "
5155 "<quote>Rather than exploiting this new, popular technology, the labels "
5156 "fought it.</quote><placeholder type=\"footnote\" id=\"0\"/> The labels "
5157 "claimed that every album taped was an album unsold, and when record sales "
5158 "fell by 11.4 percent in 1981, the industry claimed that its point was "
5159 "proved. Technology was the problem, and banning or regulating technology was "
5164 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5165 #: freeculture.xml:3805
5166 msgid "U.S. Congress, <citetitle>Copyright and Home Copying</citetitle>, 4."
5169 #. type: Content of: <book><part><chapter><section><para>
5170 #: freeculture.xml:3797
5172 "Yet soon thereafter, and before Congress was given an opportunity to enact "
5173 "regulation, MTV was launched, and the industry had a record "
5174 "turnaround. <quote>In the end,</quote> Cap Gemini concludes, <quote>the "
5175 "`crisis' … was not the fault of the tapers—who did not [stop "
5176 "after MTV came into being]—but had to a large extent resulted from "
5177 "stagnation in musical innovation at the major labels.</quote><placeholder "
5178 "type=\"footnote\" id=\"0\"/>"
5181 #. type: Content of: <book><part><chapter><section><para>
5182 #: freeculture.xml:3809
5184 "But just because the industry was wrong before does not mean it is wrong "
5185 "today. To evaluate the real threat that p2p sharing presents to the industry "
5186 "in particular, and society in general—or at least the society that "
5187 "inherits the tradition that gave us the film industry, the record industry, "
5188 "the radio industry, cable TV, and the VCR—the question is not simply "
5189 "whether type A sharing is harmful. The question is also "
5190 "<emphasis>how</emphasis> harmful type A sharing is, and how beneficial the "
5191 "other types of sharing are."
5194 #. type: Content of: <book><part><chapter><section><para>
5195 #: freeculture.xml:3819
5197 "We start to answer this question by focusing on the net harm, from the "
5198 "standpoint of the industry as a whole, that sharing networks cause. The "
5199 "<quote>net harm</quote> to the industry as a whole is the amount by which "
5200 "type A sharing exceeds type B. If the record companies sold more records "
5201 "through sampling than they lost through substitution, then sharing networks "
5202 "would actually benefit music companies on balance. They would therefore have "
5203 "little <emphasis>static</emphasis> reason to resist them."
5206 #. type: Content of: <book><part><chapter><section><para>
5207 #: freeculture.xml:3830
5209 "Could that be true? Could the industry as a whole be gaining because of file "
5210 "sharing? Odd as that might sound, the data about CD sales actually suggest "
5211 "it might be close."
5215 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5216 #: freeculture.xml:3839
5218 "See Recording Industry Association of America, <citetitle>2002 Yearend "
5219 "Statistics</citetitle>, available at <ulink "
5220 "url=\"http://free-culture.cc/notes/\">link #15</ulink>. A later report "
5221 "indicates even greater losses. See Recording Industry Association of "
5222 "America, <citetitle>Some Facts About Music Piracy</citetitle>, 25 June 2003, "
5223 "available at <ulink url=\"http://free-culture.cc/notes/\">link #16</ulink>: "
5224 "<quote>In the past four years, unit shipments of recorded music have fallen "
5225 "by 26 percent from 1.16 billion units in to 860 million units in 2002 in the "
5226 "United States (based on units shipped). In terms of sales, revenues are "
5227 "down 14 percent, from $14.6 billion in to $12.6 billion last year (based on "
5228 "U.S. dollar value of shipments). The music industry worldwide has gone from "
5229 "a $39 billion industry in 2000 down to a $32 billion industry in 2002 (based "
5230 "on U.S. dollar value of shipments).</quote>"
5233 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
5234 #: freeculture.xml:3866
5238 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5239 #: freeculture.xml:3863
5241 "Jane Black, <quote>Big Music's Broken Record,</quote> BusinessWeek online, "
5242 "13 February 2003, available at <ulink "
5243 "url=\"http://free-culture.cc/notes/\">link #17</ulink>. <placeholder "
5244 "type=\"indexterm\" id=\"0\"/>"
5247 #. type: Content of: <book><part><chapter><section><para>
5248 #: freeculture.xml:3835
5250 "In 2002, the RIAA reported that CD sales had fallen by 8.9 percent, from 882 "
5251 "million to 803 million units; revenues fell 6.7 percent.<placeholder "
5252 "type=\"footnote\" id=\"0\"/> This confirms a trend over the past few "
5253 "years. The RIAA blames Internet piracy for the trend, though there are many "
5254 "other causes that could account for this drop. SoundScan, for example, "
5255 "reports a more than 20 percent drop in the number of CDs released since "
5256 "1999. That no doubt accounts for some of the decrease in sales. Rising "
5257 "prices could account for at least some of the loss. <quote>From 1999 to "
5258 "2001, the average price of a CD rose 7.2 percent, from $13.04 to "
5259 "$14.19.</quote><placeholder type=\"footnote\" id=\"1\"/> Competition from "
5260 "other forms of media could also account for some of the decline. As Jane "
5261 "Black of <citetitle>BusinessWeek</citetitle> notes, <quote>The soundtrack to "
5262 "the film <citetitle>High Fidelity</citetitle> has a list price of "
5263 "$18.98. You could get the whole movie [on DVD] for "
5264 "$19.99.</quote><placeholder type=\"footnote\" id=\"2\"/>"
5268 #. type: Content of: <book><part><chapter><section><para>
5269 #: freeculture.xml:3881
5271 "But let's assume the RIAA is right, and all of the decline in CD sales is "
5272 "because of Internet sharing. Here's the rub: In the same period that the "
5273 "RIAA estimates that 803 million CDs were sold, the RIAA estimates that 2.1 "
5274 "billion CDs were downloaded for free. Thus, although 2.6 times the total "
5275 "number of CDs sold were downloaded for free, sales revenue fell by just 6.7 "
5279 #. type: Content of: <book><part><chapter><section><para>
5280 #: freeculture.xml:3889
5282 "There are too many different things happening at the same time to explain "
5283 "these numbers definitively, but one conclusion is unavoidable: The recording "
5284 "industry constantly asks, <quote>What's the difference between downloading a "
5285 "song and stealing a CD?</quote>—but their own numbers reveal the "
5286 "difference. If I steal a CD, then there is one less CD to sell. Every taking "
5287 "is a lost sale. But on the basis of the numbers the RIAA provides, it is "
5288 "absolutely clear that the same is not true of downloads. If every download "
5289 "were a lost sale—if every use of Kazaa <quote>rob[bed] the author of "
5290 "[his] profit</quote>—then the industry would have suffered a 100 "
5291 "percent drop in sales last year, not a 7 percent drop. If 2.6 times the "
5292 "number of CDs sold were downloaded for free, and yet sales revenue dropped "
5293 "by just 6.7 percent, then there is a huge difference between "
5294 "<quote>downloading a song and stealing a CD.</quote>"
5297 #. type: Content of: <book><part><chapter><section><para>
5298 #: freeculture.xml:3904
5300 "These are the harms—alleged and perhaps exaggerated but, let's assume, "
5301 "real. What of the benefits? File sharing may impose costs on the recording "
5302 "industry. What value does it produce in addition to these costs?"
5306 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5307 #: freeculture.xml:3916
5309 "By one estimate, 75 percent of the music released by the major labels is no "
5310 "longer in print. See Online Entertainment and Copyright Law—Coming "
5311 "Soon to a Digital Device Near You: Hearing Before the Senate Committee on "
5312 "the Judiciary, 107th Cong., 1st sess. (3 April 2001) (prepared statement of "
5313 "the Future of Music Coalition), available at <ulink "
5314 "url=\"http://free-culture.cc/notes/\">link #18</ulink>."
5317 #. type: Content of: <book><part><chapter><section><para>
5318 #: freeculture.xml:3910
5320 "One benefit is type C sharing—making available content that is "
5321 "technically still under copyright but is no longer commercially available. "
5322 "This is not a small category of content. There are millions of tracks that "
5323 "are no longer commercially available.<placeholder type=\"footnote\" "
5324 "id=\"0\"/> And while it's conceivable that some of this content is not "
5325 "available because the artist producing the content doesn't want it to be "
5326 "made available, the vast majority of it is unavailable solely because the "
5327 "publisher or the distributor has decided it no longer makes economic sense "
5328 "<emphasis>to the company</emphasis> to make it available."
5332 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5333 #: freeculture.xml:3936
5335 "While there are not good estimates of the number of used record stores in "
5336 "existence, in 2002, there were 7,198 used book dealers in the United States, "
5337 "an increase of 20 percent since 1993. See Book Hunter Press, <citetitle>The "
5338 "Quiet Revolution: The Expansion of the Used Book Market</citetitle> (2002), "
5339 "available at <ulink url=\"http://free-culture.cc/notes/\">link "
5340 "#19</ulink>. Used records accounted for $260 million in sales in 2002. See "
5341 "National Association of Recording Merchandisers, <quote>2002 Annual Survey "
5342 "Results,</quote> available at <ulink "
5343 "url=\"http://free-culture.cc/notes/\">link #20</ulink>."
5346 #. type: Content of: <book><part><chapter><section><para>
5347 #: freeculture.xml:3930
5349 "In real space—long before the Internet—the market had a simple "
5350 "response to this problem: used book and record stores. There are thousands "
5351 "of used book and used record stores in America today.<placeholder "
5352 "type=\"footnote\" id=\"0\"/> These stores buy content from owners, then sell "
5353 "the content they buy. And under American copyright law, when they buy and "
5354 "sell this content, <emphasis>even if the content is still under "
5355 "copyright</emphasis>, the copyright owner doesn't get a dime. Used book and "
5356 "record stores are commercial entities; their owners make money from the "
5357 "content they sell; but as with cable companies before statutory licensing, "
5358 "they don't have to pay the copyright owner for the content they sell."
5361 #. type: Content of: <book><part><chapter><section><indexterm><primary>
5362 #: freeculture.xml:3956
5363 msgid "Bernstein, Leonard"
5366 #. type: Content of: <book><part><chapter><section><para>
5367 #: freeculture.xml:3958
5369 "Type C sharing, then, is very much like used book stores or used record "
5370 "stores. It is different, of course, because the person making the content "
5371 "available isn't making money from making the content available. It is also "
5372 "different, of course, because in real space, when I sell a record, I don't "
5373 "have it anymore, while in cyberspace, when someone shares my 1949 recording "
5374 "of Bernstein's <quote>Two Love Songs,</quote> I still have it. That "
5375 "difference would matter economically if the owner of the copyright were "
5376 "selling the record in competition to my sharing. But we're talking about the "
5377 "class of content that is not currently commercially available. The Internet "
5378 "is making it available, through cooperative sharing, without competing with "
5382 #. type: Content of: <book><part><chapter><section><para>
5383 #: freeculture.xml:3971
5385 "It may well be, all things considered, that it would be better if the "
5386 "copyright owner got something from this trade. But just because it may well "
5387 "be better, it doesn't follow that it would be good to ban used book "
5388 "stores. Or put differently, if you think that type C sharing should be "
5389 "stopped, do you think that libraries and used book stores should be shut as "
5394 #. type: Content of: <book><part><chapter><section><para>
5395 #: freeculture.xml:3979
5397 "Finally, and perhaps most importantly, file-sharing networks enable type D "
5398 "sharing to occur—the sharing of content that copyright owners want to "
5399 "have shared or for which there is no continuing copyright. This sharing "
5400 "clearly benefits authors and society. Science fiction author Cory Doctorow, "
5401 "for example, released his first novel, <citetitle>Down and Out in the Magic "
5402 "Kingdom</citetitle>, both free on-line and in bookstores on the same "
5403 "day. His (and his publisher's) thinking was that the on-line distribution "
5404 "would be a great advertisement for the <quote>real</quote> book. People "
5405 "would read part on-line, and then decide whether they liked the book or "
5406 "not. If they liked it, they would be more likely to buy it. Doctorow's "
5407 "content is type D content. If sharing networks enable his work to be spread, "
5408 "then both he and society are better off. (Actually, much better off: It is a "
5412 #. type: Content of: <book><part><chapter><section><para>
5413 #: freeculture.xml:3996
5415 "Likewise for work in the public domain: This sharing benefits society with "
5416 "no legal harm to authors at all. If efforts to solve the problem of type A "
5417 "sharing destroy the opportunity for type D sharing, then we lose something "
5418 "important in order to protect type A content."
5421 #. type: Content of: <book><part><chapter><section><para>
5422 #: freeculture.xml:4002
5424 "The point throughout is this: While the recording industry understandably "
5425 "says, <quote>This is how much we've lost,</quote> we must also ask, "
5426 "<quote>How much has society gained from p2p sharing? What are the "
5427 "efficiencies? What is the content that otherwise would be "
5428 "unavailable?</quote>"
5431 #. type: Content of: <book><part><chapter><section><para>
5432 #: freeculture.xml:4009
5434 "For unlike the piracy I described in the first section of this chapter, much "
5435 "of the <quote>piracy</quote> that file sharing enables is plainly legal and "
5436 "good. And like the piracy I described in chapter <xref xrefstyle=\"select: "
5437 "labelnumber\" linkend=\"pirates\"/>, much of this piracy is motivated by a "
5438 "new way of spreading content caused by changes in the technology of "
5439 "distribution. Thus, consistent with the tradition that gave us Hollywood, "
5440 "radio, the recording industry, and cable TV, the question we should be "
5441 "asking about file sharing is how best to preserve its benefits while "
5442 "minimizing (to the extent possible) the wrongful harm it causes artists. The "
5443 "question is one of balance. The law should seek that balance, and that "
5444 "balance will be found only with time."
5447 #. type: Content of: <book><part><chapter><section><para>
5448 #: freeculture.xml:4023
5450 "<quote>But isn't the war just a war against illegal sharing? Isn't the "
5451 "target just what you call type A sharing?</quote>"
5455 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5456 #: freeculture.xml:4040
5458 "See Transcript of Proceedings, In Re: Napster Copyright Litigation at 34- 35 "
5459 "(N.D. Cal., 11 July 2001), nos. MDL-00-1369 MHP, C 99-5183 MHP, available at "
5460 "<ulink url=\"http://free-culture.cc/notes/\">link #21</ulink>. For an "
5461 "account of the litigation and its toll on Napster, see Joseph Menn, "
5462 "<citetitle>All the Rave: The Rise and Fall of Shawn Fanning's "
5463 "Napster</citetitle> (New York: Crown Business, 2003), 269–82."
5466 #. type: Content of: <book><part><chapter><section><para>
5467 #: freeculture.xml:4027
5469 "You would think. And we should hope. But so far, it is not. The effect of "
5470 "the war purportedly on type A sharing alone has been felt far beyond that "
5471 "one class of sharing. That much is obvious from the Napster case "
5472 "itself. When Napster told the district court that it had developed a "
5473 "technology to block the transfer of 99.4 percent of identified infringing "
5474 "material, the district court told counsel for Napster 99.4 percent was not "
5475 "good enough. Napster had to push the infringements <quote>down to "
5476 "zero.</quote><placeholder type=\"footnote\" id=\"0\"/>"
5479 #. type: Content of: <book><part><chapter><section><para>
5480 #: freeculture.xml:4051
5482 "If 99.4 percent is not good enough, then this is a war on file-sharing "
5483 "technologies, not a war on copyright infringement. There is no way to assure "
5484 "that a p2p system is used 100 percent of the time in compliance with the "
5485 "law, any more than there is a way to assure that 100 percent of VCRs or 100 "
5486 "percent of Xerox machines or 100 percent of handguns are used in compliance "
5487 "with the law. Zero tolerance means zero p2p. The court's ruling means that "
5488 "we as a society must lose the benefits of p2p, even for the totally legal "
5489 "and beneficial uses they serve, simply to assure that there are zero "
5490 "copyright infringements caused by p2p."
5493 #. type: Content of: <book><part><chapter><section><para>
5494 #: freeculture.xml:4062
5496 "Zero tolerance has not been our history. It has not produced the content "
5497 "industry that we know today. The history of American law has been a process "
5498 "of balance. As new technologies changed the way content was distributed, the "
5499 "law adjusted, after some time, to the new technology. In this adjustment, "
5500 "the law sought to ensure the legitimate rights of creators while protecting "
5501 "innovation. Sometimes this has meant more rights for creators. Sometimes "
5505 #. type: Content of: <book><part><chapter><section><para>
5506 #: freeculture.xml:4075
5508 "So, as we've seen, when <quote>mechanical reproduction</quote> threatened "
5509 "the interests of composers, Congress balanced the rights of composers "
5510 "against the interests of the recording industry. It granted rights to "
5511 "composers, but also to the recording artists: Composers were to be paid, but "
5512 "at a price set by Congress. But when radio started broadcasting the "
5513 "recordings made by these recording artists, and they complained to Congress "
5514 "that their <quote>creative property</quote> was not being respected (since "
5515 "the radio station did not have to pay them for the creativity it broadcast), "
5516 "Congress rejected their claim. An indirect benefit was enough."
5519 #. type: Content of: <book><part><chapter><section><para>
5520 #: freeculture.xml:4087
5522 "Cable TV followed the pattern of record albums. When the courts rejected the "
5523 "claim that cable broadcasters had to pay for the content they rebroadcast, "
5524 "Congress responded by giving broadcasters a right to compensation, but at a "
5525 "level set by the law. It likewise gave cable companies the right to the "
5526 "content, so long as they paid the statutory price."
5530 #. type: Content of: <book><part><chapter><section><para>
5531 #: freeculture.xml:4097
5533 "This compromise, like the compromise affecting records and player pianos, "
5534 "served two important goals—indeed, the two central goals of any "
5535 "copyright legislation. First, the law assured that new innovators would have "
5536 "the freedom to develop new ways to deliver content. Second, the law assured "
5537 "that copyright holders would be paid for the content that was "
5538 "distributed. One fear was that if Congress simply required cable TV to pay "
5539 "copyright holders whatever they demanded for their content, then copyright "
5540 "holders associated with broadcasters would use their power to stifle this "
5541 "new technology, cable. But if Congress had permitted cable to use "
5542 "broadcasters' content for free, then it would have unfairly subsidized "
5543 "cable. Thus Congress chose a path that would assure "
5544 "<emphasis>compensation</emphasis> without giving the past (broadcasters) "
5545 "control over the future (cable)."
5548 #. type: Content of: <book><part><chapter><section><indexterm><primary>
5549 #: freeculture.xml:4112
5553 #. type: Content of: <book><part><chapter><section><para>
5554 #: freeculture.xml:4114
5556 "In the same year that Congress struck this balance, two major producers and "
5557 "distributors of film content filed a lawsuit against another technology, the "
5558 "video tape recorder (VTR, or as we refer to them today, VCRs) that Sony had "
5559 "produced, the Betamax. Disney's and Universal's claim against Sony was "
5560 "relatively simple: Sony produced a device, Disney and Universal claimed, "
5561 "that enabled consumers to engage in copyright infringement. Because the "
5562 "device that Sony built had a <quote>record</quote> button, the device could "
5563 "be used to record copyrighted movies and shows. Sony was therefore "
5564 "benefiting from the copyright infringement of its customers. It should "
5565 "therefore, Disney and Universal claimed, be partially liable for that "
5570 #. type: Content of: <book><part><chapter><section><para>
5571 #: freeculture.xml:4127
5573 "There was something to Disney's and Universal's claim. Sony did decide to "
5574 "design its machine to make it very simple to record television shows. It "
5575 "could have built the machine to block or inhibit any direct copying from a "
5576 "television broadcast. Or possibly, it could have built the machine to copy "
5577 "only if there were a special <quote>copy me</quote> signal on the line. It "
5578 "was clear that there were many television shows that did not grant anyone "
5579 "permission to copy. Indeed, if anyone had asked, no doubt the majority of "
5580 "shows would not have authorized copying. And in the face of this obvious "
5581 "preference, Sony could have designed its system to minimize the opportunity "
5582 "for copyright infringement. It did not, and for that, Disney and Universal "
5583 "wanted to hold it responsible for the architecture it chose."
5587 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5588 #: freeculture.xml:4149
5590 "Copyright Infringements (Audio and Video Recorders): Hearing on S. 1758 "
5591 "Before the Senate Committee on the Judiciary, 97th Cong., 1st and 2nd sess., "
5592 "459 (1982) (testimony of Jack Valenti, president, Motion Picture Association "
5593 "of America, Inc.)."
5597 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5598 #: freeculture.xml:4161
5599 msgid "Copyright Infringements (Audio and Video Recorders), 475."
5603 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5604 #: freeculture.xml:4166
5606 "<citetitle>Universal City Studios, Inc</citetitle>. v. <citetitle>Sony "
5607 "Corp. of America</citetitle>, 480 F. Supp. 429, (C.D. Cal., 1979)."
5611 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5612 #: freeculture.xml:4177
5614 "Copyright Infringements (Audio and Video Recorders), 485 (testimony of Jack "
5618 #. type: Content of: <book><part><chapter><section><para>
5619 #: freeculture.xml:4142
5621 "MPAA president Jack Valenti became the studios' most vocal champion. Valenti "
5622 "called VCRs <quote>tapeworms.</quote> He warned, <quote>When there are 20, "
5623 "30, 40 million of these VCRs in the land, we will be invaded by millions of "
5624 "`tapeworms,' eating away at the very heart and essence of the most precious "
5625 "asset the copyright owner has, his copyright.</quote><placeholder "
5626 "type=\"footnote\" id=\"0\"/> <quote>One does not have to be trained in "
5627 "sophisticated marketing and creative judgment,</quote> he told Congress, "
5628 "<quote>to understand the devastation on the after-theater marketplace caused "
5629 "by the hundreds of millions of tapings that will adversely impact on the "
5630 "future of the creative community in this country. It is simply a question of "
5631 "basic economics and plain common sense.</quote><placeholder "
5632 "type=\"footnote\" id=\"1\"/> Indeed, as surveys would later show, percent of "
5633 "VCR owners had movie libraries of ten videos or more<placeholder "
5634 "type=\"footnote\" id=\"2\"/> — a use the Court would later hold was "
5635 "not <quote>fair.</quote> By <quote>allowing VCR owners to copy freely by the "
5636 "means of an exemption from copyright infringementwithout creating a "
5637 "mechanism to compensate copyrightowners,</quote> Valenti testified, Congress "
5638 "would <quote>take from the owners the very essence of their property: the "
5639 "exclusive right to control who may use their work, that is, who may copy it "
5640 "and thereby profit from its reproduction.</quote><placeholder "
5641 "type=\"footnote\" id=\"3\"/>"
5645 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5646 #: freeculture.xml:4194
5648 "<citetitle>Universal City Studios, Inc</citetitle>. v. <citetitle>Sony "
5649 "Corp. of America</citetitle>, 659 F. 2d 963 (9th Cir. 1981)."
5652 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
5653 #: freeculture.xml:4197
5654 msgid "Kozinski, Alex"
5657 #. type: Content of: <book><part><chapter><section><para>
5658 #: freeculture.xml:4182
5660 "It took eight years for this case to be resolved by the Supreme Court. In "
5661 "the interim, the Ninth Circuit Court of Appeals, which includes Hollywood in "
5662 "its jurisdiction—leading Judge Alex Kozinski, who sits on that court, "
5663 "refers to it as the <quote>Hollywood Circuit</quote>—held that Sony "
5664 "would be liable for the copyright infringement made possible by its "
5665 "machines. Under the Ninth Circuit's rule, this totally familiar "
5666 "technology—which Jack Valenti had called <quote>the Boston Strangler "
5667 "of the American film industry</quote> (worse yet, it was a "
5668 "<emphasis>Japanese</emphasis> Boston Strangler of the American film "
5669 "industry)—was an illegal technology.<placeholder type=\"footnote\" "
5670 "id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
5674 #. type: Content of: <book><part><chapter><section><para>
5675 #: freeculture.xml:4200
5677 "But the Supreme Court reversed the decision of the Ninth Circuit. And in "
5678 "its reversal, the Court clearly articulated its understanding of when and "
5679 "whether courts should intervene in such disputes. As the Court wrote,"
5683 #. type: Content of: <book><part><chapter><section><blockquote><para><footnote><para>
5684 #: freeculture.xml:4219
5686 "<citetitle>Sony Corp. of America</citetitle> v. <citetitle>Universal City "
5687 "Studios, Inc</citetitle>., 464 U.S. 417, 431 (1984)."
5690 #. type: Content of: <book><part><chapter><section><blockquote><para>
5691 #: freeculture.xml:4209
5693 "Sound policy, as well as history, supports our consistent deference to "
5694 "Congress when major technological innovations alter the market for "
5695 "copyrighted materials. Congress has the constitutional authority and the "
5696 "institutional ability to accommodate fully the varied permutations of "
5697 "competing interests that are inevitably implicated by such new "
5698 "technology.<placeholder type=\"footnote\" id=\"0\"/>"
5701 #. type: Content of: <book><part><chapter><section><para>
5702 #: freeculture.xml:4224
5704 "Congress was asked to respond to the Supreme Court's decision. But as with "
5705 "the plea of recording artists about radio broadcasts, Congress ignored the "
5706 "request. Congress was convinced that American film got enough, this "
5707 "<quote>taking</quote> notwithstanding. If we put these cases together, a "
5711 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><thead><row><entry>
5712 #: freeculture.xml:4235
5716 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><thead><row><entry>
5717 #: freeculture.xml:4236
5718 msgid "WHOSE VALUE WAS <quote>PIRATED</quote>"
5721 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><thead><row><entry>
5722 #: freeculture.xml:4237
5723 msgid "RESPONSE OF THE COURTS"
5726 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><thead><row><entry>
5727 #: freeculture.xml:4238
5728 msgid "RESPONSE OF CONGRESS"
5731 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
5732 #: freeculture.xml:4243
5736 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
5737 #: freeculture.xml:4244
5741 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
5742 #: freeculture.xml:4245 freeculture.xml:4257 freeculture.xml:4263
5743 msgid "No protection"
5746 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
5747 #: freeculture.xml:4246 freeculture.xml:4258
5748 msgid "Statutory license"
5751 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
5752 #: freeculture.xml:4250
5753 msgid "Recording artists"
5756 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
5757 #: freeculture.xml:4251
5761 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
5762 #: freeculture.xml:4252 freeculture.xml:4264
5766 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
5767 #: freeculture.xml:4256
5768 msgid "Broadcasters"
5771 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
5772 #: freeculture.xml:4261
5776 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
5777 #: freeculture.xml:4262
5778 msgid "Film creators"
5781 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5782 #: freeculture.xml:4274
5784 "These are the most important instances in our history, but there are other "
5785 "cases as well. The technology of digital audio tape (DAT), for example, was "
5786 "regulated by Congress to minimize the risk of piracy. The remedy Congress "
5787 "imposed did burden DAT producers, by taxing tape sales and controlling the "
5788 "technology of DAT. See Audio Home Recording Act of 1992 (Title 17 of the "
5789 "<citetitle>United States Code</citetitle>), Pub. L. No. 102-563, 106 Stat. "
5790 "4237, codified at 17 U.S.C. §1001. Again, however, this regulation did not "
5791 "eliminate the opportunity for free riding in the sense I've described. See "
5792 "Lessig, <citetitle>Future</citetitle>, 71. See also Picker, <quote>From "
5793 "Edison to the Broadcast Flag,</quote> <citetitle>University of Chicago Law "
5794 "Review</citetitle> 70 (2003): 293–96. <placeholder type=\"indexterm\" "
5795 "id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
5798 #. type: Content of: <book><part><chapter><section><para>
5799 #: freeculture.xml:4271
5801 "In each case throughout our history, a new technology changed the way "
5802 "content was distributed.<placeholder type=\"footnote\" id=\"0\"/> In each "
5803 "case, throughout our history, that change meant that someone got a "
5804 "<quote>free ride</quote> on someone else's work."
5808 #. type: Content of: <book><part><chapter><section><para>
5809 #: freeculture.xml:4292
5811 "In <emphasis>none</emphasis> of these cases did either the courts or "
5812 "Congress eliminate all free riding. In <emphasis>none</emphasis> of these "
5813 "cases did the courts or Congress insist that the law should assure that the "
5814 "copyright holder get all the value that his copyright created. In every "
5815 "case, the copyright owners complained of <quote>piracy.</quote> In every "
5816 "case, Congress acted to recognize some of the legitimacy in the behavior of "
5817 "the <quote>pirates.</quote> In each case, Congress allowed some new "
5818 "technology to benefit from content made before. It balanced the interests at "
5822 #. type: Content of: <book><part><chapter><section><para>
5823 #: freeculture.xml:4304
5825 "When you think across these examples, and the other examples that make up "
5826 "the first four chapters of this section, this balance makes sense. Was Walt "
5827 "Disney a pirate? Would doujinshi be better if creators had to ask "
5828 "permission? Should tools that enable others to capture and spread images as "
5829 "a way to cultivate or criticize our culture be better regulated? Is it "
5830 "really right that building a search engine should expose you to $15 million "
5831 "in damages? Would it have been better if Edison had controlled film? Should "
5832 "every cover band have to hire a lawyer to get permission to record a song?"
5836 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5837 #: freeculture.xml:4321
5839 "<citetitle>Sony Corp. of America</citetitle> v. <citetitle>Universal City "
5840 "Studios, Inc</citetitle>., 464 U.S. 417, (1984)."
5843 #. type: Content of: <book><part><chapter><section><para>
5844 #: freeculture.xml:4316
5846 "We could answer yes to each of these questions, but our tradition has "
5847 "answered no. In our tradition, as the Supreme Court has stated, copyright "
5848 "<quote>has never accorded the copyright owner complete control over all "
5849 "possible uses of his work.</quote><placeholder type=\"footnote\" id=\"0\"/> "
5850 "Instead, the particular uses that the law regulates have been defined by "
5851 "balancing the good that comes from granting an exclusive right against the "
5852 "burdens such an exclusive right creates. And this balancing has historically "
5853 "been done <emphasis>after</emphasis> a technology has matured, or settled "
5854 "into the mix of technologies that facilitate the distribution of content."
5857 #. type: Content of: <book><part><chapter><section><para>
5858 #: freeculture.xml:4332
5860 "We should be doing the same thing today. The technology of the Internet is "
5861 "changing quickly. The way people connect to the Internet (wires "
5862 "vs. wireless) is changing very quickly. No doubt the network should not "
5863 "become a tool for <quote>stealing</quote> from artists. But neither should "
5864 "the law become a tool to entrench one particular way in which artists (or "
5865 "more accurately, distributors) get paid. As I describe in some detail in the "
5866 "last chapter of this book, we should be securing income to artists while we "
5867 "allow the market to secure the most efficient way to promote and distribute "
5868 "content. This will require changes in the law, at least in the "
5869 "interim. These changes should be designed to balance the protection of the "
5870 "law against the strong public interest that innovation continue."
5874 #. type: Content of: <book><part><chapter><section><para><footnote><para>
5875 #: freeculture.xml:4356
5877 "John Schwartz, <quote>New Economy: The Attack on Peer-to-Peer Software "
5878 "Echoes Past Efforts,</quote> <citetitle>New York Times</citetitle>, 22 "
5879 "September 2003, C3."
5882 #. type: Content of: <book><part><chapter><section><para>
5883 #: freeculture.xml:4348
5885 "This is especially true when a new technology enables a vastly superior mode "
5886 "of distribution. And this p2p has done. P2p technologies can be ideally "
5887 "efficient in moving content across a widely diverse network. Left to "
5888 "develop, they could make the network vastly more efficient. Yet these "
5889 "<quote>potential public benefits,</quote> as John Schwartz writes in "
5890 "<citetitle>The New York Times</citetitle>, <quote>could be delayed in the "
5891 "P2P fight.</quote><placeholder type=\"footnote\" id=\"0\"/> Yet when anyone "
5892 "begins to talk about <quote>balance,</quote> the copyright warriors raise a "
5893 "different argument. <quote>All this hand waving about balance and "
5894 "incentives,</quote> they say, <quote>misses a fundamental point. Our "
5895 "content,</quote> the warriors insist, <quote>is our "
5896 "<emphasis>property</emphasis>. Why should we wait for Congress to "
5897 "`rebalance' our property rights? Do you have to wait before calling the "
5898 "police when your car has been stolen? And why should Congress deliberate at "
5899 "all about the merits of this theft? Do we ask whether the car thief had a "
5900 "good use for the car before we arrest him?</quote>"
5903 #. type: Content of: <book><part><chapter><section><para>
5904 #: freeculture.xml:4370
5906 "<quote>It is <emphasis>our property</emphasis>,</quote> the warriors "
5907 "insist. <quote>And it should be protected just as any other property is "
5908 "protected.</quote>"
5911 #. type: Content of: <book><part><title>
5912 #: freeculture.xml:4379
5913 msgid "<quote>PROPERTY</quote>"
5917 #. type: Content of: <book><part><partintro><para>
5918 #: freeculture.xml:4384
5920 "The copyright warriors are right: A copyright is a kind of property. It can "
5921 "be owned and sold, and the law protects against its theft. Ordinarily, the "
5922 "copyright owner gets to hold out for any price he wants. Markets reckon the "
5923 "supply and demand that partially determine the price she can get."
5926 #. type: Content of: <book><part><partintro><para>
5927 #: freeculture.xml:4391
5929 "But in ordinary language, to call a copyright a <quote>property</quote> "
5930 "right is a bit misleading, for the property of copyright is an odd kind of "
5931 "property. Indeed, the very idea of property in any idea or any expression "
5932 "is very odd. I understand what I am taking when I take the picnic table you "
5933 "put in your backyard. I am taking a thing, the picnic table, and after I "
5934 "take it, you don't have it. But what am I taking when I take the good "
5935 "<emphasis>idea</emphasis> you had to put a picnic table in the "
5936 "backyard—by, for example, going to Sears, buying a table, and putting "
5937 "it in my backyard? What is the thing I am taking then?"
5941 #. type: Content of: <book><part><partintro><para><footnote><para>
5942 #: freeculture.xml:4416
5944 "Letter from Thomas Jefferson to Isaac McPherson (13 August 1813) in "
5945 "<citetitle>The Writings of Thomas Jefferson</citetitle>, vol. 6 (Andrew "
5946 "A. Lipscomb and Albert Ellery Bergh, eds., 1903), 330, 333–34."
5949 #. type: Content of: <book><part><partintro><para>
5950 #: freeculture.xml:4403
5952 "The point is not just about the thingness of picnic tables versus ideas, "
5953 "though that's an important difference. The point instead is that in the "
5954 "ordinary case—indeed, in practically every case except for a narrow "
5955 "range of exceptions—ideas released to the world are free. I don't take "
5956 "anything from you when I copy the way you dress—though I might seem "
5957 "weird if I did it every day, and especially weird if you are a "
5958 "woman. Instead, as Thomas Jefferson said (and as is especially true when I "
5959 "copy the way someone else dresses), <quote>He who receives an idea from me, "
5960 "receives instruction himself without lessening mine; as he who lights his "
5961 "taper at mine, receives light without darkening me.</quote><placeholder "
5962 "type=\"footnote\" id=\"0\"/>"
5965 #. type: Content of: <book><part><partintro><para>
5966 #: freeculture.xml:4422
5968 "The exceptions to free use are ideas and expressions within the reach of the "
5969 "law of patent and copyright, and a few other domains that I won't discuss "
5970 "here. Here the law says you can't take my idea or expression without my "
5971 "permission: The law turns the intangible into property."
5975 #. type: Content of: <book><part><partintro><para><footnote><para>
5976 #: freeculture.xml:4435
5978 "As the legal realists taught American law, all property rights are "
5979 "intangible. A property right is simply a right that an individual has "
5980 "against the world to do or not do certain things that may or may not attach "
5981 "to a physical object. The right itself is intangible, even if the object to "
5982 "which it is (metaphorically) attached is tangible. See Adam Mossoff, "
5983 "<quote>What Is Property? Putting the Pieces Back Together,</quote> "
5984 "<citetitle>Arizona Law Review</citetitle> 45 (2003): 373, 429 n. 241."
5987 #. type: Content of: <book><part><partintro><para>
5988 #: freeculture.xml:4430
5990 "But how, and to what extent, and in what form—the details, in other "
5991 "words—matter. To get a good sense of how this practice of turning the "
5992 "intangible into property emerged, we need to place this "
5993 "<quote>property</quote> in its proper context.<placeholder type=\"footnote\" "
5997 #. type: Content of: <book><part><partintro><para>
5998 #: freeculture.xml:4445
6000 "My strategy in doing this will be the same as my strategy in the preceding "
6001 "part. I offer four stories to help put the idea of <quote>copyright material "
6002 "is property</quote> in context. Where did the idea come from? What are its "
6003 "limits? How does it function in practice? After these stories, the "
6004 "significance of this true statement—<quote>copyright material is "
6005 "property</quote>— will be a bit more clear, and its implications will "
6006 "be revealed as quite different from the implications that the copyright "
6007 "warriors would have us draw."
6010 #. type: Content of: <book><part><chapter><title>
6011 #: freeculture.xml:4458
6012 msgid "CHAPTER SIX: Founders"
6015 #. type: Content of: <book><part><chapter><indexterm><primary>
6016 #: freeculture.xml:4459
6020 #. type: Content of: <book><part><chapter><indexterm><primary>
6021 #: freeculture.xml:4460 freeculture.xml:4602
6022 msgid "Branagh, Kenneth"
6025 #. type: Content of: <book><part><chapter><para>
6026 #: freeculture.xml:4462
6028 "William Shakespeare wrote <citetitle>Romeo and Juliet</citetitle> in "
6029 "1595. The play was first published in 1597. It was the eleventh major play "
6030 "that Shakespeare had written. He would continue to write plays through 1613, "
6031 "and the plays that he wrote have continued to define Anglo-American culture "
6032 "ever since. So deeply have the works of a sixteenth-century writer seeped "
6033 "into our culture that we often don't even recognize their source. I once "
6034 "overheard someone commenting on Kenneth Branagh's adaptation of Henry V: "
6035 "<quote>I liked it, but Shakespeare is so full of clichés.</quote>"
6038 #. type: Content of: <book><part><chapter><para><footnote><para><indexterm><primary>
6039 #: freeculture.xml:4477
6043 #. type: Content of: <book><part><chapter><para><footnote><para><indexterm><primary>
6044 #: freeculture.xml:4478
6045 msgid "Dryden, John"
6048 #. type: Content of: <book><part><chapter><para><footnote><para>
6049 #: freeculture.xml:4477
6051 "<placeholder type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" "
6052 "id=\"1\"/> Jacob Tonson is typically remembered for his associations with "
6053 "prominent eighteenth-century literary figures, especially John Dryden, and "
6054 "for his handsome <quote>definitive editions</quote> of classic works. In "
6055 "addition to <citetitle>Romeo and Juliet</citetitle>, he published an "
6056 "astonishing array of works that still remain at the heart of the English "
6057 "canon, including collected works of Shakespeare, Ben Jonson, John Milton, "
6058 "and John Dryden. See Keith Walker, <quote>Jacob Tonson, Bookseller,</quote> "
6059 "<citetitle>American Scholar</citetitle> 61:3 (1992): 424–31."
6063 #. type: Content of: <book><part><chapter><para><footnote><para>
6064 #: freeculture.xml:4490
6066 "Lyman Ray Patterson, <citetitle>Copyright in Historical "
6067 "Perspective</citetitle> (Nashville: Vanderbilt University Press, 1968), "
6072 #. type: Content of: <book><part><chapter><para>
6073 #: freeculture.xml:4473
6075 "In 1774, almost 180 years after <citetitle>Romeo and Juliet</citetitle> was "
6076 "written, the <quote>copy-right</quote> for the work was still thought by "
6077 "many to be the exclusive right of a single London publisher, Jacob "
6078 "Tonson.<placeholder type=\"footnote\" id=\"0\"/> Tonson was the most "
6079 "prominent of a small group of publishers called the Conger<placeholder "
6080 "type=\"footnote\" id=\"1\"/> who controlled bookselling in England during "
6081 "the eighteenth century. The Conger claimed a perpetual right to control the "
6082 "<quote>copy</quote> of books that they had acquired from authors. That "
6083 "perpetual right meant that no one else could publish copies of a book to "
6084 "which they held the copyright. Prices of the classics were thus kept high; "
6085 "competition to produce better or cheaper editions was eliminated."
6088 #. type: Content of: <book><part><chapter><para><footnote><para>
6089 #: freeculture.xml:4512
6091 "As Siva Vaidhyanathan nicely argues, it is erroneous to call this a "
6092 "<quote>copyright law.</quote> See Vaidhyanathan, <citetitle>Copyrights and "
6093 "Copywrongs</citetitle>, 40. <placeholder type=\"indexterm\" id=\"0\"/>"
6096 #. type: Content of: <book><part><chapter><para>
6097 #: freeculture.xml:4503
6099 "Now, there's something puzzling about the year 1774 to anyone who knows a "
6100 "little about copyright law. The better-known year in the history of "
6101 "copyright is 1710, the year that the British Parliament adopted the first "
6102 "<quote>copyright</quote> act. Known as the Statute of Anne, the act stated "
6103 "that all published works would get a copyright term of fourteen years, "
6104 "renewable once if the author was alive, and that all works already published "
6105 "by 1710 would get a single term of twenty-one additional years.<placeholder "
6106 "type=\"footnote\" id=\"0\"/> Under this law, <citetitle>Romeo and "
6107 "Juliet</citetitle> should have been free in 1731. So why was there any issue "
6108 "about it still being under Tonson's control in 1774?"
6111 #. type: Content of: <book><part><chapter><para><indexterm><primary>
6112 #: freeculture.xml:4529
6113 msgid "Licensing Act (1662)"
6116 #. type: Content of: <book><part><chapter><para>
6117 #: freeculture.xml:4520
6119 "The reason is that the English hadn't yet agreed on what a "
6120 "<quote>copyright</quote> was—indeed, no one had. At the time the "
6121 "English passed the Statute of Anne, there was no other legislation governing "
6122 "copyrights. The last law regulating publishers, the Licensing Act of 1662, "
6123 "had expired in 1695. That law gave publishers a monopoly over publishing, as "
6124 "a way to make it easier for the Crown to control what was published. But "
6125 "after it expired, there was no positive law that said that the publishers, "
6126 "or <quote>Stationers,</quote> had an exclusive right to print books. "
6127 "<placeholder type=\"indexterm\" id=\"0\"/>"
6130 #. type: Content of: <book><part><chapter><para>
6131 #: freeculture.xml:4532
6133 "There was no <emphasis>positive</emphasis> law, but that didn't mean that "
6134 "there was no law. The Anglo-American legal tradition looks to both the words "
6135 "of legislatures and the words of judges to know the rules that are to govern "
6136 "how people are to behave. We call the words from legislatures "
6137 "<quote>positive law.</quote> We call the words from judges <quote>common "
6138 "law.</quote> The common law sets the background against which legislatures "
6139 "legislate; the legislature, ordinarily, can trump that background only if it "
6140 "passes a law to displace it. And so the real question after the licensing "
6141 "statutes had expired was whether the common law protected a copyright, "
6142 "independent of any positive law."
6146 #. type: Content of: <book><part><chapter><para>
6147 #: freeculture.xml:4544
6149 "This question was important to the publishers, or "
6150 "<quote>booksellers,</quote> as they were called, because there was growing "
6151 "competition from foreign publishers. The Scottish, in particular, were "
6152 "increasingly publishing and exporting books to England. That competition "
6153 "reduced the profits of the Conger, which reacted by demanding that "
6154 "Parliament pass a law to again give them exclusive control over "
6155 "publishing. That demand ultimately resulted in the Statute of Anne."
6158 #. type: Content of: <book><part><chapter><para>
6159 #: freeculture.xml:4556
6161 "The Statute of Anne granted the author or <quote>proprietor</quote> of a "
6162 "book an exclusive right to print that book. In an important limitation, "
6163 "however, and to the horror of the booksellers, the law gave the bookseller "
6164 "that right for a limited term. At the end of that term, the copyright "
6165 "<quote>expired,</quote> and the work would then be free and could be "
6166 "published by anyone. Or so the legislature is thought to have believed."
6169 #. type: Content of: <book><part><chapter><para>
6170 #: freeculture.xml:4565
6172 "Now, the thing to puzzle about for a moment is this: Why would Parliament "
6173 "limit the exclusive right? Not why would they limit it to the particular "
6174 "limit they set, but why would they limit the right <emphasis>at "
6178 #. type: Content of: <book><part><chapter><para>
6179 #: freeculture.xml:4571
6181 "For the booksellers, and the authors whom they represented, had a very "
6182 "strong claim. Take <citetitle>Romeo and Juliet</citetitle> as an example: "
6183 "That play was written by Shakespeare. It was his genius that brought it into "
6184 "the world. He didn't take anybody's property when he created this play "
6185 "(that's a controversial claim, but never mind), and by his creating this "
6186 "play, he didn't make it any harder for others to craft a play. So why is it "
6187 "that the law would ever allow someone else to come along and take "
6188 "Shakespeare's play without his, or his estate's, permission? What reason is "
6189 "there to allow someone else to <quote>steal</quote> Shakespeare's work?"
6192 #. type: Content of: <book><part><chapter><para>
6193 #: freeculture.xml:4582
6195 "The answer comes in two parts. We first need to see something special about "
6196 "the notion of <quote>copyright</quote> that existed at the time of the "
6197 "Statute of Anne. Second, we have to see something important about "
6198 "<quote>booksellers.</quote>"
6202 #. type: Content of: <book><part><chapter><para>
6203 #: freeculture.xml:4588
6205 "First, about copyright. In the last three hundred years, we have come to "
6206 "apply the concept of <quote>copyright</quote> ever more broadly. But in "
6207 "1710, it wasn't so much a concept as it was a very particular right. The "
6208 "copyright was born as a very specific set of restrictions: It forbade others "
6209 "from reprinting a book. In 1710, the <quote>copy-right</quote> was a right "
6210 "to use a particular machine to replicate a particular work. It did not go "
6211 "beyond that very narrow right. It did not control any more generally how a "
6212 "work could be <emphasis>used</emphasis>. Today the right includes a large "
6213 "collection of restrictions on the freedom of others: It grants the author "
6214 "the exclusive right to copy, the exclusive right to distribute, the "
6215 "exclusive right to perform, and so on."
6218 #. type: Content of: <book><part><chapter><para>
6219 #: freeculture.xml:4604
6221 "So, for example, even if the copyright to Shakespeare's works were "
6222 "perpetual, all that would have meant under the original meaning of the term "
6223 "was that no one could reprint Shakespeare's work without the permission of "
6224 "the Shakespeare estate. It would not have controlled anything, for example, "
6225 "about how the work could be performed, whether the work could be translated, "
6226 "or whether Kenneth Branagh would be allowed to make his films. The "
6227 "<quote>copy-right</quote> was only an exclusive right to print—no "
6228 "less, of course, but also no more."
6231 #. type: Content of: <book><part><chapter><indexterm><primary>
6232 #: freeculture.xml:4613
6233 msgid "Henry VIII, King of England"
6236 #. type: Content of: <book><part><chapter><indexterm><primary>
6237 #: freeculture.xml:4614
6238 msgid "Statute of Monopolies (1656)"
6241 #. type: Content of: <book><part><chapter><para>
6242 #: freeculture.xml:4616
6244 "Even that limited right was viewed with skepticism by the British. They had "
6245 "had a long and ugly experience with <quote>exclusive rights,</quote> "
6246 "especially <quote>exclusive rights</quote> granted by the Crown. The English "
6247 "had fought a civil war in part about the Crown's practice of handing out "
6248 "monopolies—especially monopolies for works that already existed. King "
6249 "Henry VIII granted a patent to print the Bible and a monopoly to Darcy to "
6250 "print playing cards. The English Parliament began to fight back against this "
6251 "power of the Crown. In 1656, it passed the Statute of Monopolies, limiting "
6252 "monopolies to patents for new inventions. And by 1710, Parliament was eager "
6253 "to deal with the growing monopoly in publishing."
6256 #. type: Content of: <book><part><chapter><para>
6257 #: freeculture.xml:4629
6259 "Thus the <quote>copy-right,</quote> when viewed as a monopoly right, was "
6260 "naturally viewed as a right that should be limited. (However convincing the "
6261 "claim that <quote>it's my property, and I should have it forever,</quote> "
6262 "try sounding convincing when uttering, <quote>It's my monopoly, and I should "
6263 "have it forever.</quote>) The state would protect the exclusive right, but "
6264 "only so long as it benefited society. The British saw the harms from "
6265 "specialinterest favors; they passed a law to stop them."
6269 #. type: Content of: <book><part><chapter><para><footnote><para>
6270 #: freeculture.xml:4653
6272 "Philip Wittenberg, <citetitle>The Protection and Marketing of Literary "
6273 "Property</citetitle> (New York: J. Messner, Inc., 1937), 31."
6276 #. type: Content of: <book><part><chapter><para>
6277 #: freeculture.xml:4638
6279 "Second, about booksellers. It wasn't just that the copyright was a "
6280 "monopoly. It was also that it was a monopoly held by the booksellers. "
6281 "Booksellers sound quaint and harmless to us. They were not viewed as "
6282 "harmless in seventeenth-century England. Members of the Conger were "
6283 "increasingly seen as monopolists of the worst kind—tools of the "
6284 "Crown's repression, selling the liberty of England to guarantee themselves a "
6285 "monopoly profit. The attacks against these monopolists were harsh: Milton "
6286 "described them as <quote>old patentees and monopolizers in the trade of "
6287 "book-selling</quote>; they were <quote>men who do not therefore labour in an "
6288 "honest profession to which learning is indetted.</quote><placeholder "
6289 "type=\"footnote\" id=\"0\"/>"
6292 #. type: Content of: <book><part><chapter><para>
6293 #: freeculture.xml:4658
6295 "Many believed the power the booksellers exercised over the spread of "
6296 "knowledge was harming that spread, just at the time the Enlightenment was "
6297 "teaching the importance of education and knowledge spread generally. The "
6298 "idea that knowledge should be free was a hallmark of the time, and these "
6299 "powerful commercial interests were interfering with that idea."
6302 #. type: Content of: <book><part><chapter><para>
6303 #: freeculture.xml:4666
6305 "To balance this power, Parliament decided to increase competition among "
6306 "booksellers, and the simplest way to do that was to spread the wealth of "
6307 "valuable books. Parliament therefore limited the term of copyrights, and "
6308 "thereby guaranteed that valuable books would become open to any publisher to "
6309 "publish after a limited time. Thus the setting of the term for existing "
6310 "works to just twenty-one years was a compromise to fight the power of the "
6311 "booksellers. The limitation on terms was an indirect way to assure "
6312 "competition among publishers, and thus the construction and spread of "
6316 #. type: Content of: <book><part><chapter><para>
6317 #: freeculture.xml:4678
6319 "When 1731 (1710 + 21) came along, however, the booksellers were getting "
6320 "anxious. They saw the consequences of more competition, and like every "
6321 "competitor, they didn't like them. At first booksellers simply ignored the "
6322 "Statute of Anne, continuing to insist on the perpetual right to control "
6323 "publication. But in 1735 and 1737, they tried to persuade Parliament to "
6324 "extend their terms. Twenty-one years was not enough, they said; they needed "
6328 #. type: Content of: <book><part><chapter><para>
6329 #: freeculture.xml:4687
6331 "Parliament rejected their requests. As one pamphleteer put it, in words that "
6336 #. type: Content of: <book><part><chapter><blockquote><para><footnote><para>
6337 #: freeculture.xml:4702
6339 "A Letter to a Member of Parliament concerning the Bill now depending in the "
6340 "House of Commons, for making more effectual an Act in the Eighth Year of the "
6341 "Reign of Queen Anne, entitled, An Act for the Encouragement of Learning, by "
6342 "Vesting the Copies of Printed Books in the Authors or Purchasers of such "
6343 "Copies, during the Times therein mentioned (London, 1735), in Brief Amici "
6344 "Curiae of Tyler T. Ochoa et al., 8, <citetitle>Eldred</citetitle> "
6345 "v. <citetitle>Ashcroft</citetitle>, 537 U.S. 186 (2003) (No. 01-618)."
6348 #. type: Content of: <book><part><chapter><blockquote><para>
6349 #: freeculture.xml:4692
6351 "I see no Reason for granting a further Term now, which will not hold as well "
6352 "for granting it again and again, as often as the Old ones Expire; so that "
6353 "should this Bill pass, it will in Effect be establishing a perpetual "
6354 "Monopoly, a Thing deservedly odious in the Eye of the Law; it will be a "
6355 "great Cramp to Trade, a Discouragement to Learning, no Benefit to the "
6356 "Authors, but a general Tax on the Publick; and all this only to increase the "
6357 "private Gain of the Booksellers.<placeholder type=\"footnote\" id=\"0\"/>"
6360 #. type: Content of: <book><part><chapter><para>
6361 #: freeculture.xml:4713
6363 "Having failed in Parliament, the publishers turned to the courts in a series "
6364 "of cases. Their argument was simple and direct: The Statute of Anne gave "
6365 "authors certain protections through positive law, but those protections were "
6366 "not intended as replacements for the common law. Instead, they were "
6367 "intended simply to supplement the common law. Under common law, it was "
6368 "already wrong to take another person's creative <quote>property</quote> and "
6369 "use it without his permission. The Statute of Anne, the booksellers argued, "
6370 "didn't change that. Therefore, just because the protections of the Statute "
6371 "of Anne expired, that didn't mean the protections of the common law expired: "
6372 "Under the common law they had the right to ban the publication of a book, "
6373 "even if its Statute of Anne copyright had expired. This, they argued, was "
6374 "the only way to protect authors."
6377 #. type: Content of: <book><part><chapter><para><footnote><para>
6378 #: freeculture.xml:4734
6380 "Lyman Ray Patterson, <quote>Free Speech, Copyright, and Fair Use,</quote> "
6381 "<citetitle>Vanderbilt Law Review</citetitle> 40 (1987): 28. For a "
6382 "wonderfully compelling account, see Vaidhyanathan, 37–48. "
6383 "<placeholder type=\"indexterm\" id=\"0\"/>"
6386 #. type: Content of: <book><part><chapter><para>
6387 #: freeculture.xml:4728
6389 "This was a clever argument, and one that had the support of some of the "
6390 "leading jurists of the day. It also displayed extraordinary chutzpah. Until "
6391 "then, as law professor Raymond Patterson has put it, <quote>The publishers "
6392 "… had as much concern for authors as a cattle rancher has for "
6393 "cattle.</quote><placeholder type=\"footnote\" id=\"0\"/> The bookseller "
6394 "didn't care squat for the rights of the author. His concern was the "
6395 "monopoly profit that the author's work gave."
6399 #. type: Content of: <book><part><chapter><para><footnote><para>
6400 #: freeculture.xml:4747
6402 "For a compelling account, see David Saunders, <citetitle>Authorship and "
6403 "Copyright</citetitle> (London: Routledge, 1992), 62–69."
6406 #. type: Content of: <book><part><chapter><para>
6407 #: freeculture.xml:4743
6409 "The booksellers' argument was not accepted without a fight. The hero of "
6410 "this fight was a Scottish bookseller named Alexander Donaldson.<placeholder "
6411 "type=\"footnote\" id=\"0\"/>"
6414 #. type: Content of: <book><chapter><indexterm><primary>
6415 #: freeculture.xml:4759 freeculture.xml:14747
6419 #. type: Content of: <book><part><chapter><para><footnote><para>
6420 #: freeculture.xml:4757
6422 "Mark Rose, <citetitle>Authors and Owners</citetitle> (Cambridge: Harvard "
6423 "University Press, 1993), 92. <placeholder type=\"indexterm\" id=\"0\"/>"
6427 #. type: Content of: <book><part><chapter><para><footnote><para>
6428 #: freeculture.xml:4768
6432 #. type: Content of: <book><part><chapter><para><indexterm><primary>
6433 #: freeculture.xml:4770
6434 msgid "Boswell, James"
6437 #. type: Content of: <book><part><chapter><para><indexterm><primary>
6438 #: freeculture.xml:4771
6439 msgid "Erskine, Andrew"
6442 #. type: Content of: <book><part><chapter><para>
6443 #: freeculture.xml:4752
6445 "Donaldson was an outsider to the London Conger. He began his career in "
6446 "Edinburgh in 1750. The focus of his business was inexpensive reprints "
6447 "<quote>of standard works whose copyright term had expired,</quote> at least "
6448 "under the Statute of Anne.<placeholder type=\"footnote\" id=\"0\"/> "
6449 "Donaldson's publishing house prospered and became <quote>something of a "
6450 "center for literary Scotsmen.</quote> <quote>[A]mong them,</quote> Professor "
6451 "Mark Rose writes, was <quote>the young James Boswell who, together with his "
6452 "friend Andrew Erskine, published an anthology of contemporary Scottish poems "
6453 "with Donaldson.</quote><placeholder type=\"footnote\" id=\"1\"/> "
6454 "<placeholder type=\"indexterm\" id=\"2\"/> <placeholder type=\"indexterm\" "
6459 #. type: Content of: <book><part><chapter><para><footnote><para>
6460 #: freeculture.xml:4780
6462 "Lyman Ray Patterson, <citetitle>Copyright in Historical "
6463 "Perspective</citetitle>, 167 (quoting Borwell)."
6466 #. type: Content of: <book><part><chapter><para>
6467 #: freeculture.xml:4774
6469 "When the London booksellers tried to shut down Donaldson's shop in Scotland, "
6470 "he responded by moving his shop to London, where he sold inexpensive "
6471 "editions <quote>of the most popular English books, in defiance of the "
6472 "supposed common law right of Literary Property.</quote><placeholder "
6473 "type=\"footnote\" id=\"0\"/> His books undercut the Conger prices by 30 to "
6474 "50 percent, and he rested his right to compete upon the ground that, under "
6475 "the Statute of Anne, the works he was selling had passed out of protection."
6478 #. type: Content of: <book><part><chapter><para>
6479 #: freeculture.xml:4788
6481 "The London booksellers quickly brought suit to block <quote>piracy</quote> "
6482 "like Donaldson's. A number of actions were successful against the "
6483 "<quote>pirates,</quote> the most important early victory being "
6484 "<citetitle>Millar</citetitle> v. <citetitle>Taylor</citetitle>."
6487 #. type: Content of: <book><part><chapter><indexterm><primary>
6488 #: freeculture.xml:4792
6489 msgid "Taylor, Robert"
6493 #. type: Content of: <book><part><chapter><para><footnote><para>
6494 #: freeculture.xml:4801
6496 "Howard B. Abrams, <quote>The Historic Foundation of American Copyright Law: "
6497 "Exploding the Myth of Common Law Copyright,</quote> <citetitle>Wayne Law "
6498 "Review</citetitle> 29 (1983): 1152."
6501 #. type: Content of: <book><part><chapter><para>
6502 #: freeculture.xml:4794
6504 "Millar was a bookseller who in 1729 had purchased the rights to James "
6505 "Thomson's poem <quote>The Seasons.</quote> Millar complied with the "
6506 "requirements of the Statute of Anne, and therefore received the full "
6507 "protection of the statute. After the term of copyright ended, Robert Taylor "
6508 "began printing a competing volume. Millar sued, claiming a perpetual common "
6509 "law right, the Statute of Anne notwithstanding.<placeholder "
6510 "type=\"footnote\" id=\"0\"/>"
6513 #. type: Content of: <book><part><chapter><para>
6514 #: freeculture.xml:4810
6516 "Astonishingly to modern lawyers, one of the greatest judges in English "
6517 "history, Lord Mansfield, agreed with the booksellers. Whatever protection "
6518 "the Statute of Anne gave booksellers, it did not, he held, extinguish any "
6519 "common law right. The question was whether the common law would protect the "
6520 "author against subsequent <quote>pirates.</quote> Mansfield's answer was "
6521 "yes: The common law would bar Taylor from reprinting Thomson's poem without "
6522 "Millar's permission. That common law rule thus effectively gave the "
6523 "booksellers a perpetual right to control the publication of any book "
6528 #. type: Content of: <book><part><chapter><para>
6529 #: freeculture.xml:4821
6531 "Considered as a matter of abstract justice—reasoning as if justice "
6532 "were just a matter of logical deduction from first "
6533 "principles—Mansfield's conclusion might make some sense. But what it "
6534 "ignored was the larger issue that Parliament had struggled with in 1710: How "
6535 "best to limit the monopoly power of publishers? Parliament's strategy was to "
6536 "offer a term for existing works that was long enough to buy peace in 1710, "
6537 "but short enough to assure that culture would pass into competition within a "
6538 "reasonable period of time. Within twenty-one years, Parliament believed, "
6539 "Britain would mature from the controlled culture that the Crown coveted to "
6540 "the free culture that we inherited."
6543 #. type: Content of: <book><part><chapter><para>
6544 #: freeculture.xml:4836
6546 "The fight to defend the limits of the Statute of Anne was not to end there, "
6547 "however, and it is here that Donaldson enters the mix."
6550 #. type: Content of: <book><part><chapter><indexterm><primary>
6551 #: freeculture.xml:4839
6552 msgid "Beckett, Thomas"
6556 #. type: Content of: <book><part><chapter><para><footnote><para>
6557 #: freeculture.xml:4845
6558 msgid "Ibid., 1156."
6561 #. type: Content of: <book><part><chapter><para>
6562 #: freeculture.xml:4841
6564 "Millar died soon after his victory, so his case was not appealed. His estate "
6565 "sold Thomson's poems to a syndicate of printers that included Thomas "
6566 "Beckett.<placeholder type=\"footnote\" id=\"0\"/> Donaldson then released an "
6567 "unauthorized edition of Thomson's works. Beckett, on the strength of the "
6568 "decision in <citetitle>Millar</citetitle>, got an injunction against "
6569 "Donaldson. Donaldson appealed the case to the House of Lords, which "
6570 "functioned much like our own Supreme Court. In February of 1774, that body "
6571 "had the chance to interpret the meaning of Parliament's limits from sixty "
6575 #. type: Content of: <book><part><chapter><para>
6576 #: freeculture.xml:4855
6578 "As few legal cases ever do, <citetitle>Donaldson</citetitle> "
6579 "v. <citetitle>Beckett</citetitle> drew an enormous amount of attention "
6580 "throughout Britain. Donaldson's lawyers argued that whatever rights may have "
6581 "existed under the common law, the Statute of Anne terminated those "
6582 "rights. After passage of the Statute of Anne, the only legal protection for "
6583 "an exclusive right to control publication came from that statute. Thus, they "
6584 "argued, after the term specified in the Statute of Anne expired, works that "
6585 "had been protected by the statute were no longer protected."
6588 #. type: Content of: <book><part><chapter><para>
6589 #: freeculture.xml:4865
6591 "The House of Lords was an odd institution. Legal questions were presented to "
6592 "the House and voted upon first by the <quote>law lords,</quote> members of "
6593 "special legal distinction who functioned much like the Justices in our "
6594 "Supreme Court. Then, after the law lords voted, the House of Lords generally "
6599 #. type: Content of: <book><part><chapter><para>
6600 #: freeculture.xml:4872
6602 "The reports about the law lords' votes are mixed. On some counts, it looks "
6603 "as if perpetual copyright prevailed. But there is no ambiguity about how the "
6604 "House of Lords voted as whole. By a two-to-one majority (22 to 11) they "
6605 "voted to reject the idea of perpetual copyrights. Whatever one's "
6606 "understanding of the common law, now a copyright was fixed for a limited "
6607 "time, after which the work protected by copyright passed into the public "
6611 #. type: Content of: <book><part><chapter><para><indexterm><primary>
6612 #: freeculture.xml:4890
6613 msgid "Bacon, Francis"
6616 #. type: Content of: <book><part><chapter><para><indexterm><primary>
6617 #: freeculture.xml:4891
6618 msgid "Bunyan, John"
6621 #. type: Content of: <book><part><chapter><para><indexterm><primary>
6622 #: freeculture.xml:4892
6623 msgid "Johnson, Samuel"
6626 #. type: Content of: <book><part><chapter><para><indexterm><primary>
6627 #: freeculture.xml:4893
6628 msgid "Milton, John"
6631 #. type: Content of: <book><part><chapter><para><indexterm><primary>
6632 #: freeculture.xml:4894
6633 msgid "Shakespeare, William"
6636 #. type: Content of: <book><part><chapter><para>
6637 #: freeculture.xml:4882
6639 "<quote>The public domain.</quote> Before the case of "
6640 "<citetitle>Donaldson</citetitle> v. <citetitle>Beckett</citetitle>, there "
6641 "was no clear idea of a public domain in England. Before 1774, there was a "
6642 "strong argument that common law copyrights were perpetual. After 1774, the "
6643 "public domain was born. For the first time in Anglo-American history, the "
6644 "legal control over creative works expired, and the greatest works in English "
6645 "history—including those of Shakespeare, Bacon, Milton, Johnson, and "
6646 "Bunyan—were free of legal restraint. <placeholder type=\"indexterm\" "
6647 "id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/> <placeholder "
6648 "type=\"indexterm\" id=\"2\"/> <placeholder type=\"indexterm\" id=\"3\"/> "
6649 "<placeholder type=\"indexterm\" id=\"4\"/>"
6653 #. type: Content of: <book><part><chapter><para><footnote><para>
6654 #: freeculture.xml:4907
6658 #. type: Content of: <book><part><chapter><para>
6659 #: freeculture.xml:4897
6661 "It is hard for us to imagine, but this decision by the House of Lords fueled "
6662 "an extraordinarily popular and political reaction. In Scotland, where most "
6663 "of the <quote>pirate publishers</quote> did their work, people celebrated "
6664 "the decision in the streets. As the <citetitle>Edinburgh "
6665 "Advertiser</citetitle> reported, <quote>No private cause has so much "
6666 "engrossed the attention of the public, and none has been tried before the "
6667 "House of Lords in the decision of which so many individuals were "
6668 "interested.</quote> <quote>Great rejoicing in Edinburgh upon victory over "
6669 "literary property: bonfires and illuminations.</quote><placeholder "
6670 "type=\"footnote\" id=\"0\"/>"
6673 #. type: Content of: <book><part><chapter><para>
6674 #: freeculture.xml:4911
6676 "In London, however, at least among publishers, the reaction was equally "
6677 "strong in the opposite direction. The <citetitle>Morning "
6678 "Chronicle</citetitle> reported:"
6681 #. type: Content of: <book><part><chapter><blockquote><para>
6682 #: freeculture.xml:4917
6684 "By the above decision … near 200,000 pounds worth of what was "
6685 "honestly purchased at public sale, and which was yesterday thought property "
6686 "is now reduced to nothing. The Booksellers of London and Westminster, many "
6687 "of whom sold estates and houses to purchase Copy-right, are in a manner "
6688 "ruined, and those who after many years industry thought they had acquired a "
6689 "competency to provide for their families now find themselves without a "
6690 "shilling to devise to their successors.<placeholder type=\"footnote\" "
6695 #. type: Content of: <book><part><chapter><para>
6696 #: freeculture.xml:4932
6698 "<quote>Ruined</quote> is a bit of an exaggeration. But it is not an "
6699 "exaggeration to say that the change was profound. The decision of the House "
6700 "of Lords meant that the booksellers could no longer control how culture in "
6701 "England would grow and develop. Culture in England was thereafter "
6702 "<emphasis>free</emphasis>. Not in the sense that copyrights would not be "
6703 "respected, for of course, for a limited time after a work was published, the "
6704 "bookseller had an exclusive right to control the publication of that "
6705 "book. And not in the sense that books could be stolen, for even after a "
6706 "copyright expired, you still had to buy the book from someone. But "
6707 "<emphasis>free</emphasis> in the sense that the culture and its growth would "
6708 "no longer be controlled by a small group of publishers. As every free market "
6709 "does, this free market of free culture would grow as the consumers and "
6710 "producers chose. English culture would develop as the many English readers "
6711 "chose to let it develop— chose in the books they bought and wrote; "
6712 "chose in the memes they repeated and endorsed. Chose in a "
6713 "<emphasis>competitive context</emphasis>, not a context in which the choices "
6714 "about what culture is available to people and how they get access to it are "
6715 "made by the few despite the wishes of the many."
6718 #. type: Content of: <book><part><chapter><para>
6719 #: freeculture.xml:4953
6721 "At least, this was the rule in a world where the Parliament is antimonopoly, "
6722 "resistant to the protectionist pleas of publishers. In a world where the "
6723 "Parliament is more pliant, free culture would be less protected."
6726 #. type: Content of: <book><part><chapter><title>
6727 #: freeculture.xml:4961
6728 msgid "CHAPTER SEVEN: Recorders"
6731 #. type: Content of: <book><part><chapter><para>
6732 #: freeculture.xml:4963
6734 "Jon Else is a filmmaker. He is best known for his documentaries and has been "
6735 "very successful in spreading his art. He is also a teacher, and as a teacher "
6736 "myself, I envy the loyalty and admiration that his students feel for him. (I "
6737 "met, by accident, two of his students at a dinner party. He was their god.)"
6740 #. type: Content of: <book><part><chapter><para>
6741 #: freeculture.xml:4970
6743 "Else worked on a documentary that I was involved in. At a break, he told me "
6744 "a story about the freedom to create with film in America today."
6747 #. type: Content of: <book><part><chapter><para><indexterm><primary>
6748 #: freeculture.xml:4981 freeculture.xml:5050
6749 msgid "San Francisco Opera"
6752 #. type: Content of: <book><part><chapter><para>
6753 #: freeculture.xml:4975
6755 "In 1990, Else was working on a documentary about Wagner's Ring Cycle. The "
6756 "focus was stagehands at the San Francisco Opera. Stagehands are a "
6757 "particularly funny and colorful element of an opera. During a show, they "
6758 "hang out below the stage in the grips' lounge and in the lighting loft. They "
6759 "make a perfect contrast to the art on the stage. <placeholder "
6760 "type=\"indexterm\" id=\"0\"/>"
6764 #. type: Content of: <book><part><chapter><para>
6765 #: freeculture.xml:4984
6767 "During one of the performances, Else was shooting some stagehands playing "
6768 "checkers. In one corner of the room was a television set. Playing on the "
6769 "television set, while the stagehands played checkers and the opera company "
6770 "played Wagner, was <citetitle>The Simpsons</citetitle>. As Else judged it, "
6771 "this touch of cartoon helped capture the flavor of what was special about "
6775 #. type: Content of: <book><part><chapter><para>
6776 #: freeculture.xml:4993
6778 "Years later, when he finally got funding to complete the film, Else "
6779 "attempted to clear the rights for those few seconds of <citetitle>The "
6780 "Simpsons</citetitle>. For of course, those few seconds are copyrighted; and "
6781 "of course, to use copyrighted material you need the permission of the "
6782 "copyright owner, unless <quote>fair use</quote> or some other privilege "
6786 #. type: Content of: <book><part><chapter><para><indexterm><primary>
6787 #: freeculture.xml:5005 freeculture.xml:5013
6788 msgid "Gracie Films"
6791 #. type: Content of: <book><part><chapter><para>
6792 #: freeculture.xml:5000
6794 "Else called <citetitle>Simpsons</citetitle> creator Matt Groening's office "
6795 "to get permission. Groening approved the shot. The shot was a "
6796 "four-and-a-halfsecond image on a tiny television set in the corner of the "
6797 "room. How could it hurt? Groening was happy to have it in the film, but he "
6798 "told Else to contact Gracie Films, the company that produces the program. "
6799 "<placeholder type=\"indexterm\" id=\"0\"/>"
6802 #. type: Content of: <book><part><chapter><para>
6803 #: freeculture.xml:5008
6805 "Gracie Films was okay with it, too, but they, like Groening, wanted to be "
6806 "careful. So they told Else to contact Fox, Gracie's parent company. Else "
6807 "called Fox and told them about the clip in the corner of the one room shot "
6808 "of the film. Matt Groening had already given permission, Else said. He was "
6809 "just confirming the permission with Fox. <placeholder type=\"indexterm\" "
6813 #. type: Content of: <book><part><chapter><para>
6814 #: freeculture.xml:5016
6816 "Then, as Else told me, <quote>two things happened. First we discovered "
6817 "… that Matt Groening doesn't own his own creation—or at least "
6818 "that someone [at Fox] believes he doesn't own his own creation.</quote> And "
6819 "second, Fox <quote>wanted ten thousand dollars as a licensing fee for us to "
6820 "use this four-point-five seconds of … entirely unsolicited "
6821 "<citetitle>Simpsons</citetitle> which was in the corner of the shot.</quote>"
6824 #. type: Content of: <book><part><chapter><para>
6825 #: freeculture.xml:5024
6827 "Else was certain there was a mistake. He worked his way up to someone he "
6828 "thought was a vice president for licensing, Rebecca Herrera. He explained "
6829 "to her, <quote>There must be some mistake here. … We're asking for "
6830 "your educational rate on this.</quote> That was the educational rate, "
6831 "Herrera told Else. A day or so later, Else called again to confirm what he "
6836 #. type: Content of: <book><part><chapter><para>
6837 #: freeculture.xml:5032
6839 "<quote>I wanted to make sure I had my facts straight,</quote> he told "
6840 "me. <quote>Yes, you have your facts straight,</quote> she said. It would "
6841 "cost $10,000 to use the clip of <citetitle>The Simpsons</citetitle> in the "
6842 "corner of a shot in a documentary film about Wagner's Ring Cycle. And then, "
6843 "astonishingly, Herrera told Else, <quote>And if you quote me, I'll turn you "
6844 "over to our attorneys.</quote> As an assistant to Herrera told Else later "
6845 "on, <quote>They don't give a shit. They just want the money.</quote>"
6848 #. type: Content of: <book><part><chapter><para><indexterm><primary>
6849 #: freeculture.xml:5051
6850 msgid "Day After Trinity, The"
6853 #. type: Content of: <book><part><chapter><para>
6854 #: freeculture.xml:5044
6856 "Else didn't have the money to buy the right to replay what was playing on "
6857 "the television backstage at the San Francisco Opera. To reproduce this "
6858 "reality was beyond the documentary filmmaker's budget. At the very last "
6859 "minute before the film was to be released, Else digitally replaced the shot "
6860 "with a clip from another film that he had worked on, <citetitle>The Day "
6861 "After Trinity</citetitle>, from ten years before. <placeholder "
6862 "type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
6865 #. type: Content of: <book><part><chapter><para>
6866 #: freeculture.xml:5054
6868 "There's no doubt that someone, whether Matt Groening or Fox, owns the "
6869 "copyright to <citetitle>The Simpsons</citetitle>. That copyright is their "
6870 "property. To use that copyrighted material thus sometimes requires the "
6871 "permission of the copyright owner. If the use that Else wanted to make of "
6872 "the <citetitle>Simpsons</citetitle> copyright were one of the uses "
6873 "restricted by the law, then he would need to get the permission of the "
6874 "copyright owner before he could use the work in that way. And in a free "
6875 "market, it is the owner of the copyright who gets to set the price for any "
6876 "use that the law says the owner gets to control."
6879 #. type: Content of: <book><part><chapter><para>
6880 #: freeculture.xml:5065
6882 "For example, <quote>public performance</quote> is a use of <citetitle>The "
6883 "Simpsons</citetitle> that the copyright owner gets to control. If you take a "
6884 "selection of favorite episodes, rent a movie theater, and charge for tickets "
6885 "to come see <quote>My Favorite <citetitle>Simpsons</citetitle>,</quote> then "
6886 "you need to get permission from the copyright owner. And the copyright owner "
6887 "(rightly, in my view) can charge whatever she wants—$10 or "
6888 "$1,000,000. That's her right, as set by the law."
6892 #. type: Content of: <book><part><chapter><para><footnote><para>
6893 #: freeculture.xml:5077
6895 "For an excellent argument that such use is <quote>fair use,</quote> but that "
6896 "lawyers don't permit recognition that it is <quote>fair use,</quote> see "
6897 "Richard A. Posner with William F. Patry, <quote>Fair Use and Statutory "
6898 "Reform in the Wake of <citetitle>Eldred</citetitle></quote> (draft on file "
6899 "with author), University of Chicago Law School, 5 August 2003."
6902 #. type: Content of: <book><part><chapter><para>
6903 #: freeculture.xml:5074
6905 "But when lawyers hear this story about Jon Else and Fox, their first thought "
6906 "is <quote>fair use.</quote><placeholder type=\"footnote\" id=\"0\"/> Else's "
6907 "use of just 4.5 seconds of an indirect shot of a "
6908 "<citetitle>Simpsons</citetitle> episode is clearly a fair use of "
6909 "<citetitle>The Simpsons</citetitle>—and fair use does not require the "
6910 "permission of anyone."
6914 #. type: Content of: <book><part><chapter><para>
6915 #: freeculture.xml:5089
6917 "So I asked Else why he didn't just rely upon <quote>fair use.</quote> Here's "
6921 #. type: Content of: <book><part><chapter><blockquote><para>
6922 #: freeculture.xml:5093
6924 "The <citetitle>Simpsons</citetitle> fiasco was for me a great lesson in the "
6925 "gulf between what lawyers find irrelevant in some abstract sense, and what "
6926 "is crushingly relevant in practice to those of us actually trying to make "
6927 "and broadcast documentaries. I never had any doubt that it was "
6928 "<quote>clearly fair use</quote> in an absolute legal sense. But I couldn't "
6929 "rely on the concept in any concrete way. Here's why:"
6933 #. type: Content of: <book><part><chapter><blockquote><orderedlist><listitem><para>
6934 #: freeculture.xml:5103
6936 "Before our films can be broadcast, the network requires that we buy Errors "
6937 "and Omissions insurance. The carriers require a detailed <quote>visual cue "
6938 "sheet</quote> listing the source and licensing status of each shot in the "
6939 "film. They take a dim view of <quote>fair use,</quote> and a claim of "
6940 "<quote>fair use</quote> can grind the application process to a halt."
6943 #. type: Content of: <book><part><chapter><blockquote><orderedlist><listitem><indexterm><primary>
6944 #: freeculture.xml:5110
6945 msgid "<citetitle>Star Wars</citetitle>"
6948 #. type: Content of: <book><part><chapter><blockquote><orderedlist><listitem><para><indexterm><primary>
6949 #: freeculture.xml:5122
6950 msgid "Lucas, George"
6953 #. type: Content of: <book><part><chapter><blockquote><orderedlist><listitem><para>
6954 #: freeculture.xml:5113
6956 "I probably never should have asked Matt Groening in the first place. But I "
6957 "knew (at least from folklore) that Fox had a history of tracking down and "
6958 "stopping unlicensed <citetitle>Simpsons</citetitle> usage, just as George "
6959 "Lucas had a very high profile litigating <citetitle>Star Wars</citetitle> "
6960 "usage. So I decided to play by the book, thinking that we would be granted "
6961 "free or cheap license to four seconds of <citetitle>Simpsons</citetitle>. As "
6962 "a documentary producer working to exhaustion on a shoestring, the last thing "
6963 "I wanted was to risk legal trouble, even nuisance legal trouble, and even to "
6964 "defend a principle. <placeholder type=\"indexterm\" id=\"0\"/>"
6969 #. type: Content of: <book><part><chapter><blockquote><orderedlist><listitem><para>
6970 #: freeculture.xml:5126
6972 "I did, in fact, speak with one of your colleagues at Stanford Law School "
6973 "… who confirmed that it was fair use. He also confirmed that Fox "
6974 "would <quote>depose and litigate you to within an inch of your life,</quote> "
6975 "regardless of the merits of my claim. He made clear that it would boil down "
6976 "to who had the bigger legal department and the deeper pockets, me or them."
6980 #. type: Content of: <book><part><chapter><blockquote><orderedlist><listitem><para>
6981 #: freeculture.xml:5136
6983 "The question of fair use usually comes up at the end of the project, when we "
6984 "are up against a release deadline and out of money."
6987 #. type: Content of: <book><part><chapter><para>
6988 #: freeculture.xml:5143
6990 "In theory, fair use means you need no permission. The theory therefore "
6991 "supports free culture and insulates against a permission culture. But in "
6992 "practice, fair use functions very differently. The fuzzy lines of the law, "
6993 "tied to the extraordinary liability if lines are crossed, means that the "
6994 "effective fair use for many types of creators is slight. The law has the "
6995 "right aim; practice has defeated the aim."
6998 #. type: Content of: <book><part><chapter><para>
6999 #: freeculture.xml:5151
7001 "This practice shows just how far the law has come from its "
7002 "eighteenth-century roots. The law was born as a shield to protect "
7003 "publishers' profits against the unfair competition of a pirate. It has "
7004 "matured into a sword that interferes with any use, transformative or not."
7007 #. type: Content of: <book><part><chapter><title>
7008 #: freeculture.xml:5160
7009 msgid "CHAPTER EIGHT: Transformers"
7012 #. type: Content of: <book><part><chapter><indexterm><primary>
7013 #: freeculture.xml:5161
7017 #. type: Content of: <book><chapter><section><section><indexterm><primary>
7018 #: freeculture.xml:5163 freeculture.xml:5228 freeculture.xml:5412 freeculture.xml:9849 freeculture.xml:14126
7022 #. type: Content of: <book><part><chapter><para>
7023 #: freeculture.xml:5167
7025 "In 1993, Alex Alben was a lawyer working at Starwave, Inc. Starwave was an "
7026 "innovative company founded by Microsoft cofounder Paul Allen to develop "
7027 "digital entertainment. Long before the Internet became popular, Starwave "
7028 "began investing in new technology for delivering entertainment in "
7029 "anticipation of the power of networks."
7032 #. type: Content of: <book><part><chapter><indexterm><secondary>
7033 #: freeculture.xml:5175
7034 msgid "retrospective compilations on"
7037 #. type: Content of: <book><part><chapter><para>
7038 #: freeculture.xml:5178
7040 "Alben had a special interest in new technology. He was intrigued by the "
7041 "emerging market for CD-ROM technology—not to distribute film, but to "
7042 "do things with film that otherwise would be very difficult. In 1993, he "
7043 "launched an initiative to develop a product to build retrospectives on the "
7044 "work of particular actors. The first actor chosen was Clint Eastwood. The "
7045 "idea was to showcase all of the work of Eastwood, with clips from his films "
7046 "and interviews with figures important to his career."
7049 #. type: Content of: <book><part><chapter><para>
7050 #: freeculture.xml:5188
7052 "At that time, Eastwood had made more than fifty films, as an actor and as a "
7053 "director. Alben began with a series of interviews with Eastwood, asking him "
7054 "about his career. Because Starwave produced those interviews, it was free to "
7055 "include them on the CD."
7059 #. type: Content of: <book><part><chapter><para>
7060 #: freeculture.xml:5195
7062 "That alone would not have made a very interesting product, so Starwave "
7063 "wanted to add content from the movies in Eastwood's career: posters, "
7064 "scripts, and other material relating to the films Eastwood made. Most of his "
7065 "career was spent at Warner Brothers, and so it was relatively easy to get "
7066 "permission for that content."
7069 #. type: Content of: <book><part><chapter><para>
7070 #: freeculture.xml:5202
7072 "Then Alben and his team decided to include actual film clips. <quote>Our "
7073 "goal was that we were going to have a clip from every one of Eastwood's "
7074 "films,</quote> Alben told me. It was here that the problem arose. <quote>No "
7075 "one had ever really done this before,</quote> Alben explained. <quote>No one "
7076 "had ever tried to do this in the context of an artistic look at an actor's "
7080 #. type: Content of: <book><part><chapter><para>
7081 #: freeculture.xml:5210
7083 "Alben brought the idea to Michael Slade, the CEO of Starwave. Slade asked, "
7084 "<quote>Well, what will it take?</quote>"
7087 #. type: Content of: <book><part><chapter><para><footnote><para><indexterm><secondary>
7088 #: freeculture.xml:5226
7089 msgid "publicity rights on images of"
7092 #. type: Content of: <book><part><chapter><para><footnote><para>
7093 #: freeculture.xml:5220
7095 "Technically, the rights that Alben had to clear were mainly those of "
7096 "publicity—rights an artist has to control the commercial exploitation "
7097 "of his image. But these rights, too, burden <quote>Rip, Mix, Burn</quote> "
7098 "creativity, as this chapter evinces. <placeholder type=\"indexterm\" "
7099 "id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
7102 #. type: Content of: <book><part><chapter><para>
7103 #: freeculture.xml:5214
7105 "Alben replied, <quote>Well, we're going to have to clear rights from "
7106 "everyone who appears in these films, and the music and everything else that "
7107 "we want to use in these film clips.</quote> Slade said, <quote>Great! Go for "
7108 "it.</quote><placeholder type=\"footnote\" id=\"0\"/>"
7111 #. type: Content of: <book><part><chapter><para>
7112 #: freeculture.xml:5232
7114 "The problem was that neither Alben nor Slade had any idea what clearing "
7115 "those rights would mean. Every actor in each of the films could have a claim "
7116 "to royalties for the reuse of that film. But CD- ROMs had not been specified "
7117 "in the contracts for the actors, so there was no clear way to know just what "
7118 "Starwave was to do."
7121 #. type: Content of: <book><part><chapter><para>
7122 #: freeculture.xml:5239
7124 "I asked Alben how he dealt with the problem. With an obvious pride in his "
7125 "resourcefulness that obscured the obvious bizarreness of his tale, Alben "
7126 "recounted just what they did:"
7129 #. type: Content of: <book><part><chapter><blockquote><para>
7130 #: freeculture.xml:5245
7132 "So we very mechanically went about looking up the film clips. We made some "
7133 "artistic decisions about what film clips to include—of course we were "
7134 "going to use the <quote>Make my day</quote> clip from <citetitle>Dirty "
7135 "Harry</citetitle>. But you then need to get the guy on the ground who's "
7136 "wiggling under the gun and you need to get his permission. And then you "
7137 "have to decide what you are going to pay him."
7141 #. type: Content of: <book><part><chapter><blockquote><para>
7142 #: freeculture.xml:5254
7144 "We decided that it would be fair if we offered them the dayplayer rate for "
7145 "the right to reuse that performance. We're talking about a clip of less than "
7146 "a minute, but to reuse that performance in the CD-ROM the rate at the time "
7147 "was about $600. So we had to identify the people—some of them were "
7148 "hard to identify because in Eastwood movies you can't tell who's the guy "
7149 "crashing through the glass—is it the actor or is it the stuntman? And "
7150 "then we just, we put together a team, my assistant and some others, and we "
7151 "just started calling people."
7154 #. type: Content of: <book><part><chapter><indexterm><primary>
7155 #: freeculture.xml:5265
7156 msgid "Sutherland, Donald"
7159 #. type: Content of: <book><part><chapter><para>
7160 #: freeculture.xml:5267
7162 "Some actors were glad to help—Donald Sutherland, for example, followed "
7163 "up himself to be sure that the rights had been cleared. Others were "
7164 "dumbfounded at their good fortune. Alben would ask, <quote>Hey, can I pay "
7165 "you $600 or maybe if you were in two films, you know, $1,200?</quote> And "
7166 "they would say, <quote>Are you for real? Hey, I'd love to get "
7167 "$1,200.</quote> And some of course were a bit difficult (estranged ex-wives, "
7168 "in particular). But eventually, Alben and his team had cleared the rights to "
7169 "this retrospective CD-ROM on Clint Eastwood's career."
7172 #. type: Content of: <book><part><chapter><para>
7173 #: freeculture.xml:5278
7175 "It was one <emphasis>year</emphasis> later—<quote>and even then we "
7176 "weren't sure whether we were totally in the clear.</quote>"
7179 #. type: Content of: <book><part><chapter><para>
7180 #: freeculture.xml:5282
7182 "Alben is proud of his work. The project was the first of its kind and the "
7183 "only time he knew of that a team had undertaken such a massive project for "
7184 "the purpose of releasing a retrospective."
7187 #. type: Content of: <book><part><chapter><blockquote><para>
7188 #: freeculture.xml:5288
7190 "Everyone thought it would be too hard. Everyone just threw up their hands "
7191 "and said, <quote>Oh, my gosh, a film, it's so many copyrights, there's the "
7192 "music, there's the screenplay, there's the director, there's the "
7193 "actors.</quote> But we just broke it down. We just put it into its "
7194 "constituent parts and said, <quote>Okay, there's this many actors, this many "
7195 "directors, … this many musicians,</quote> and we just went at it very "
7196 "systematically and cleared the rights."
7200 #. type: Content of: <book><part><chapter><para>
7201 #: freeculture.xml:5300
7203 "And no doubt, the product itself was exceptionally good. Eastwood loved it, "
7204 "and it sold very well."
7207 #. type: Content of: <book><part><chapter><indexterm><primary>
7208 #: freeculture.xml:5303
7209 msgid "Drucker, Peter"
7213 #. type: Content of: <book><part><chapter><para><footnote><para>
7214 #: freeculture.xml:5311
7216 "U.S. Department of Commerce Office of Acquisition Management, "
7217 "<citetitle>Seven Steps to Performance-Based Services "
7218 "Acquisition</citetitle>, available at <ulink "
7219 "url=\"http://free-culture.cc/notes/\">link #22</ulink>."
7222 #. type: Content of: <book><part><chapter><para>
7223 #: freeculture.xml:5305
7225 "But I pressed Alben about how weird it seems that it would have to take a "
7226 "year's work simply to clear rights. No doubt Alben had done this "
7227 "efficiently, but as Peter Drucker has famously quipped, <quote>There is "
7228 "nothing so useless as doing efficiently that which should not be done at "
7229 "all.</quote><placeholder type=\"footnote\" id=\"0\"/> Did it make sense, I "
7230 "asked Alben, that this is the way a new work has to be made?"
7233 #. type: Content of: <book><part><chapter><para>
7234 #: freeculture.xml:5319
7236 "For, as he acknowledged, <quote>very few … have the time and "
7237 "resources, and the will to do this,</quote> and thus, very few such works "
7238 "would ever be made. Does it make sense, I asked him, from the standpoint of "
7239 "what anybody really thought they were ever giving rights for originally, "
7240 "that you would have to go clear rights for these kinds of clips?"
7243 #. type: Content of: <book><part><chapter><blockquote><para>
7244 #: freeculture.xml:5327
7246 "I don't think so. When an actor renders a performance in a movie, he or she "
7247 "gets paid very well. … And then when 30 seconds of that performance "
7248 "is used in a new product that is a retrospective of somebody's career, I "
7249 "don't think that that person … should be compensated for that."
7252 #. type: Content of: <book><part><chapter><para>
7253 #: freeculture.xml:5335
7255 "Or at least, is this <emphasis>how</emphasis> the artist should be "
7256 "compensated? Would it make sense, I asked, for there to be some kind of "
7257 "statutory license that someone could pay and be free to make derivative use "
7258 "of clips like this? Did it really make sense that a follow-on creator would "
7259 "have to track down every artist, actor, director, musician, and get explicit "
7260 "permission from each? Wouldn't a lot more be created if the legal part of "
7261 "the creative process could be made to be more clean?"
7265 #. type: Content of: <book><part><chapter><blockquote><para>
7266 #: freeculture.xml:5346
7268 "Absolutely. I think that if there were some fair-licensing "
7269 "mechanism—where you weren't subject to hold-ups and you weren't "
7270 "subject to estranged former spouses—you'd see a lot more of this work, "
7271 "because it wouldn't be so daunting to try to put together a retrospective of "
7272 "someone's career and meaningfully illustrate it with lots of media from that "
7273 "person's career. You'd build in a cost as the producer of one of these "
7274 "things. You'd build in a cost of paying X dollars to the talent that "
7275 "performed. But it would be a known cost. That's the thing that trips "
7276 "everybody up and makes this kind of product hard to get off the ground. If "
7277 "you knew I have a hundred minutes of film in this product and it's going to "
7278 "cost me X, then you build your budget around it, and you can get investments "
7279 "and everything else that you need to produce it. But if you say, <quote>Oh, "
7280 "I want a hundred minutes of something and I have no idea what it's going to "
7281 "cost me, and a certain number of people are going to hold me up for "
7282 "money,</quote> then it becomes difficult to put one of these things "
7286 #. type: Content of: <book><part><chapter><para>
7287 #: freeculture.xml:5366
7289 "Alben worked for a big company. His company was backed by some of the "
7290 "richest investors in the world. He therefore had authority and access that "
7291 "the average Web designer would not have. So if it took him a year, how long "
7292 "would it take someone else? And how much creativity is never made just "
7293 "because the costs of clearing the rights are so high?"
7296 #. type: Content of: <book><part><chapter><para>
7297 #: freeculture.xml:5374
7299 "These costs are the burdens of a kind of regulation. Put on a Republican hat "
7300 "for a moment, and get angry for a bit. The government defines the scope of "
7301 "these rights, and the scope defined determines how much it's going to cost "
7302 "to negotiate them. (Remember the idea that land runs to the heavens, and "
7303 "imagine the pilot purchasing flythrough rights as he negotiates to fly from "
7304 "Los Angeles to San Francisco.) These rights might well have once made "
7305 "sense; but as circumstances change, they make no sense at all. Or at least, "
7306 "a well-trained, regulationminimizing Republican should look at the rights "
7307 "and ask, <quote>Does this still make sense?</quote>"
7311 #. type: Content of: <book><part><chapter><para>
7312 #: freeculture.xml:5387
7314 "I've seen the flash of recognition when people get this point, but only a "
7315 "few times. The first was at a conference of federal judges in California. "
7316 "The judges were gathered to discuss the emerging topic of cyber-law. I was "
7317 "asked to be on the panel. Harvey Saferstein, a well-respected lawyer from an "
7318 "L.A. firm, introduced the panel with a video that he and a friend, Robert "
7319 "Fairbank, had produced."
7322 #. type: Content of: <book><part><chapter><para>
7323 #: freeculture.xml:5397
7325 "The video was a brilliant collage of film from every period in the twentieth "
7326 "century, all framed around the idea of a <citetitle>60 Minutes</citetitle> "
7327 "episode. The execution was perfect, down to the sixty-minute stopwatch. The "
7328 "judges loved every minute of it."
7331 #. type: Content of: <book><part><chapter><indexterm><primary>
7332 #: freeculture.xml:5402
7333 msgid "Nimmer, David"
7336 #. type: Content of: <book><part><chapter><para>
7337 #: freeculture.xml:5404
7339 "When the lights came up, I looked over to my copanelist, David Nimmer, "
7340 "perhaps the leading copyright scholar and practitioner in the nation. He had "
7341 "an astonished look on his face, as he peered across the room of over 250 "
7342 "well-entertained judges. Taking an ominous tone, he began his talk with a "
7343 "question: <quote>Do you know how many federal laws were just violated in "
7344 "this room?</quote>"
7347 #. type: Content of: <book><part><chapter><indexterm><primary>
7348 #: freeculture.xml:5411
7349 msgid "Boies, David"
7352 #. type: Content of: <book><part><chapter><para>
7353 #: freeculture.xml:5414
7355 "For of course, the two brilliantly talented creators who made this film "
7356 "hadn't done what Alben did. They hadn't spent a year clearing the rights to "
7357 "these clips; technically, what they had done violated the law. Of course, "
7358 "it wasn't as if they or anyone were going to be prosecuted for this "
7359 "violation (the presence of 250 judges and a gaggle of federal marshals "
7360 "notwithstanding). But Nimmer was making an important point: A year before "
7361 "anyone would have heard of the word Napster, and two years before another "
7362 "member of our panel, David Boies, would defend Napster before the Ninth "
7363 "Circuit Court of Appeals, Nimmer was trying to get the judges to see that "
7364 "the law would not be friendly to the capacities that this technology would "
7365 "enable. Technology means you can now do amazing things easily; but you "
7366 "couldn't easily do them legally."
7369 #. type: Content of: <book><part><chapter><para>
7370 #: freeculture.xml:5429
7372 "We live in a <quote>cut and paste</quote> culture enabled by "
7373 "technology. Anyone building a presentation knows the extraordinary freedom "
7374 "that the cut and paste architecture of the Internet created—in a "
7375 "second you can find just about any image you want; in another second, you "
7376 "can have it planted in your presentation."
7379 #. type: Content of: <book><part><chapter><indexterm><primary>
7380 #: freeculture.xml:5435
7385 #. type: Content of: <book><part><chapter><para>
7386 #: freeculture.xml:5437
7388 "But presentations are just a tiny beginning. Using the Internet and its "
7389 "archives, musicians are able to string together mixes of sound never before "
7390 "imagined; filmmakers are able to build movies out of clips on computers "
7391 "around the world. An extraordinary site in Sweden takes images of "
7392 "politicians and blends them with music to create biting political "
7393 "commentary. A site called Camp Chaos has produced some of the most biting "
7394 "criticism of the record industry that there is through the mixing of Flash! "
7398 #. type: Content of: <book><part><chapter><para>
7399 #: freeculture.xml:5448
7401 "All of these creations are technically illegal. Even if the creators wanted "
7402 "to be <quote>legal,</quote> the cost of complying with the law is impossibly "
7403 "high. Therefore, for the law-abiding sorts, a wealth of creativity is never "
7404 "made. And for that part that is made, if it doesn't follow the clearance "
7405 "rules, it doesn't get released."
7408 #. type: Content of: <book><part><chapter><para>
7409 #: freeculture.xml:5455
7411 "To some, these stories suggest a solution: Let's alter the mix of rights so "
7412 "that people are free to build upon our culture. Free to add or mix as they "
7413 "see fit. We could even make this change without necessarily requiring that "
7414 "the <quote>free</quote> use be free as in <quote>free beer.</quote> Instead, "
7415 "the system could simply make it easy for follow-on creators to compensate "
7416 "artists without requiring an army of lawyers to come along: a rule, for "
7417 "example, that says <quote>the royalty owed the copyright owner of an "
7418 "unregistered work for the derivative reuse of his work will be a flat 1 "
7419 "percent of net revenues, to be held in escrow for the copyright "
7420 "owner.</quote> Under this rule, the copyright owner could benefit from some "
7421 "royalty, but he would not have the benefit of a full property right (meaning "
7422 "the right to name his own price) unless he registers the work."
7425 #. type: Content of: <book><part><chapter><para>
7426 #: freeculture.xml:5470
7428 "Who could possibly object to this? And what reason would there be for "
7429 "objecting? We're talking about work that is not now being made; which if "
7430 "made, under this plan, would produce new income for artists. What reason "
7431 "would anyone have to oppose it?"
7435 #. type: Content of: <book><part><chapter><para>
7436 #: freeculture.xml:5476
7438 "In February 2003, DreamWorks studios announced an agreement with Mike Myers, "
7439 "the comic genius of <citetitle>Saturday Night Live</citetitle> and Austin "
7440 "Powers. According to the announcement, Myers and Dream-Works would work "
7441 "together to form a <quote>unique filmmaking pact.</quote> Under the "
7442 "agreement, DreamWorks <quote>will acquire the rights to existing motion "
7443 "picture hits and classics, write new storylines and—with the use of "
7444 "stateof-the-art digital technology—insert Myers and other actors into "
7445 "the film, thereby creating an entirely new piece of entertainment.</quote>"
7448 #. type: Content of: <book><part><chapter><para>
7449 #: freeculture.xml:5488
7451 "The announcement called this <quote>film sampling.</quote> As Myers "
7452 "explained, <quote>Film Sampling is an exciting way to put an original spin "
7453 "on existing films and allow audiences to see old movies in a new light. Rap "
7454 "artists have been doing this for years with music and now we are able to "
7455 "take that same concept and apply it to film.</quote> Steven Spielberg is "
7456 "quoted as saying, <quote>If anyone can create a way to bring old films to "
7457 "new audiences, it is Mike.</quote>"
7460 #. type: Content of: <book><part><chapter><para>
7461 #: freeculture.xml:5497
7463 "Spielberg is right. Film sampling by Myers will be brilliant. But if you "
7464 "don't think about it, you might miss the truly astonishing point about this "
7465 "announcement. As the vast majority of our film heritage remains under "
7466 "copyright, the real meaning of the DreamWorks announcement is just this: It "
7467 "is Mike Myers and only Mike Myers who is free to sample. Any general freedom "
7468 "to build upon the film archive of our culture, a freedom in other contexts "
7469 "presumed for us all, is now a privilege reserved for the funny and "
7470 "famous—and presumably rich."
7473 #. type: Content of: <book><part><chapter><para>
7474 #: freeculture.xml:5507
7476 "This privilege becomes reserved for two sorts of reasons. The first "
7477 "continues the story of the last chapter: the vagueness of <quote>fair "
7478 "use.</quote> Much of <quote>sampling</quote> should be considered "
7479 "<quote>fair use.</quote> But few would rely upon so weak a doctrine to "
7480 "create. That leads to the second reason that the privilege is reserved for "
7481 "the few: The costs of negotiating the legal rights for the creative reuse of "
7482 "content are astronomically high. These costs mirror the costs with fair "
7483 "use: You either pay a lawyer to defend your fair use rights or pay a lawyer "
7484 "to track down permissions so you don't have to rely upon fair use "
7485 "rights. Either way, the creative process is a process of paying "
7486 "lawyers—again a privilege, or perhaps a curse, reserved for the few."
7489 #. type: Content of: <book><part><chapter><title>
7490 #: freeculture.xml:5522
7491 msgid "CHAPTER NINE: Collectors"
7494 #. type: Content of: <book><part><chapter><indexterm><primary>
7495 #: freeculture.xml:5524 freeculture.xml:8648 freeculture.xml:10867 freeculture.xml:11117
7496 msgid "archives, digital"
7499 #. type: Content of: <book><part><chapter><para>
7500 #: freeculture.xml:5527
7502 "In April 1996, millions of <quote>bots</quote>—computer codes designed "
7503 "to <quote>spider,</quote> or automatically search the Internet and copy "
7504 "content—began running across the Net. Page by page, these bots copied "
7505 "Internet-based information onto a small set of computers located in a "
7506 "basement in San Francisco's Presidio. Once the bots finished the whole of "
7507 "the Internet, they started again. Over and over again, once every two "
7508 "months, these bits of code took copies of the Internet and stored them."
7511 #. type: Content of: <book><part><chapter><para>
7512 #: freeculture.xml:5536
7514 "By October 2001, the bots had collected more than five years of copies. And "
7515 "at a small announcement in Berkeley, California, the archive that these "
7516 "copies created, the Internet Archive, was opened to the world. Using a "
7517 "technology called <quote>the Way Back Machine,</quote> you could enter a Web "
7518 "page, and see all of its copies going back to 1996, as well as when those "
7522 #. type: Content of: <book><part><chapter><indexterm><primary>
7523 #: freeculture.xml:5544
7524 msgid "Orwell, George"
7527 #. type: Content of: <book><part><chapter><para>
7528 #: freeculture.xml:5547
7530 "This is the thing about the Internet that Orwell would have appreciated. In "
7531 "the dystopia described in <citetitle>1984</citetitle>, old newspapers were "
7532 "constantly updated to assure that the current view of the world, approved of "
7533 "by the government, was not contradicted by previous news reports."
7537 #. type: Content of: <book><part><chapter><para>
7538 #: freeculture.xml:5555
7540 "Thousands of workers constantly reedited the past, meaning there was no way "
7541 "ever to know whether the story you were reading today was the story that was "
7542 "printed on the date published on the paper."
7545 #. type: Content of: <book><part><chapter><para>
7546 #: freeculture.xml:5560
7548 "It's the same with the Internet. If you go to a Web page today, there's no "
7549 "way for you to know whether the content you are reading is the same as the "
7550 "content you read before. The page may seem the same, but the content could "
7551 "easily be different. The Internet is Orwell's library—constantly "
7552 "updated, without any reliable memory."
7555 #. type: Content of: <book><part><chapter><para><footnote><para><indexterm><primary>
7556 #: freeculture.xml:5574
7557 msgid "White House press releases"
7560 #. type: Content of: <book><part><chapter><para><footnote><para>
7561 #: freeculture.xml:5574
7563 "<placeholder type=\"indexterm\" id=\"0\"/> The temptations remain, "
7564 "however. Brewster Kahle reports that the White House changes its own press "
7565 "releases without notice. A May 13, 2003, press release stated, <quote>Combat "
7566 "Operations in Iraq Have Ended.</quote> That was later changed, without "
7567 "notice, to <quote>Major Combat Operations in Iraq Have Ended.</quote> E-mail "
7568 "from Brewster Kahle, 1 December 2003."
7571 #. type: Content of: <book><part><chapter><para>
7572 #: freeculture.xml:5568
7574 "Until the Way Back Machine, at least. With the Way Back Machine, and the "
7575 "Internet Archive underlying it, you can see what the Internet was. You have "
7576 "the power to see what you remember. More importantly, perhaps, you also have "
7577 "the power to find what you don't remember and what others might prefer you "
7578 "forget.<placeholder type=\"footnote\" id=\"0\"/>"
7581 #. type: Content of: <book><part><chapter><para>
7582 #: freeculture.xml:5583
7584 "We take it for granted that we can go back to see what we remember "
7585 "reading. Think about newspapers. If you wanted to study the reaction of your "
7586 "hometown newspaper to the race riots in Watts in 1965, or to Bull Connor's "
7587 "water cannon in 1963, you could go to your public library and look at the "
7588 "newspapers. Those papers probably exist on microfiche. If you're lucky, they "
7589 "exist in paper, too. Either way, you are free, using a library, to go back "
7590 "and remember—not just what it is convenient to remember, but remember "
7591 "something close to the truth."
7594 #. type: Content of: <book><part><chapter><para>
7595 #: freeculture.xml:5594
7597 "It is said that those who fail to remember history are doomed to repeat "
7598 "it. That's not quite correct. We <emphasis>all</emphasis> forget "
7599 "history. The key is whether we have a way to go back to rediscover what we "
7600 "forget. More directly, the key is whether an objective past can keep us "
7601 "honest. Libraries help do that, by collecting content and keeping it, for "
7602 "schoolchildren, for researchers, for grandma. A free society presumes this "
7607 #. type: Content of: <book><part><chapter><para>
7608 #: freeculture.xml:5603
7610 "The Internet was an exception to this presumption. Until the Internet "
7611 "Archive, there was no way to go back. The Internet was the quintessentially "
7612 "transitory medium. And yet, as it becomes more important in forming and "
7613 "reforming society, it becomes more and more important to maintain in some "
7614 "historical form. It's just bizarre to think that we have scads of archives "
7615 "of newspapers from tiny towns around the world, yet there is but one copy of "
7616 "the Internet—the one kept by the Internet Archive."
7619 #. type: Content of: <book><part><chapter><para>
7620 #: freeculture.xml:5614
7622 "Brewster Kahle is the founder of the Internet Archive. He was a very "
7623 "successful Internet entrepreneur after he was a successful computer "
7624 "researcher. In the 1990s, Kahle decided he had had enough business "
7625 "success. It was time to become a different kind of success. So he launched "
7626 "a series of projects designed to archive human knowledge. The Internet "
7627 "Archive was just the first of the projects of this Andrew Carnegie of the "
7628 "Internet. By December of 2002, the archive had over 10 billion pages, and it "
7629 "was growing at about a billion pages a month."
7632 #. type: Content of: <book><part><chapter><indexterm><primary>
7633 #: freeculture.xml:5623
7634 msgid "Vanderbilt University"
7637 #. type: Content of: <book><part><chapter><para>
7638 #: freeculture.xml:5625
7640 "The Way Back Machine is the largest archive of human knowledge in human "
7641 "history. At the end of 2002, it held <quote>two hundred and thirty terabytes "
7642 "of material</quote>—and was <quote>ten times larger than the Library "
7643 "of Congress.</quote> And this was just the first of the archives that Kahle "
7644 "set out to build. In addition to the Internet Archive, Kahle has been "
7645 "constructing the Television Archive. Television, it turns out, is even more "
7646 "ephemeral than the Internet. While much of twentieth-century culture was "
7647 "constructed through television, only a tiny proportion of that culture is "
7648 "available for anyone to see today. Three hours of news are recorded each "
7649 "evening by Vanderbilt University—thanks to a specific exemption in the "
7650 "copyright law. That content is indexed, and is available to scholars for a "
7651 "very low fee. <quote>But other than that, [television] is almost "
7652 "unavailable,</quote> Kahle told me. <quote>If you were Barbara Walters you "
7653 "could get access to [the archives], but if you are just a graduate "
7654 "student?</quote> As Kahle put it,"
7657 #. type: Content of: <book><part><chapter><blockquote><indexterm><primary>
7658 #: freeculture.xml:5642
7663 #. type: Content of: <book><part><chapter><blockquote><para>
7664 #: freeculture.xml:5644
7666 "Do you remember when Dan Quayle was interacting with Murphy Brown? Remember "
7667 "that back and forth surreal experience of a politician interacting with a "
7668 "fictional television character? If you were a graduate student wanting to "
7669 "study that, and you wanted to get those original back and forth exchanges "
7670 "between the two, the <citetitle>60 Minutes</citetitle> episode that came out "
7671 "after it … it would be almost impossible. … Those materials "
7672 "are almost unfindable. …"
7675 #. type: Content of: <book><part><chapter><para>
7676 #: freeculture.xml:5656
7678 "Why is that? Why is it that the part of our culture that is recorded in "
7679 "newspapers remains perpetually accessible, while the part that is recorded "
7680 "on videotape is not? How is it that we've created a world where researchers "
7681 "trying to understand the effect of media on nineteenthcentury America will "
7682 "have an easier time than researchers trying to understand the effect of "
7683 "media on twentieth-century America?"
7686 #. type: Content of: <book><part><chapter><para>
7687 #: freeculture.xml:5664
7689 "In part, this is because of the law. Early in American copyright law, "
7690 "copyright owners were required to deposit copies of their work in "
7691 "libraries. These copies were intended both to facilitate the spread of "
7692 "knowledge and to assure that a copy of the work would be around once the "
7693 "copyright expired, so that others might access and copy the work."
7697 #. type: Content of: <book><part><chapter><para><footnote><para>
7698 #: freeculture.xml:5681
7700 "Doug Herrick, <quote>Toward a National Film Collection: Motion Pictures at "
7701 "the Library of Congress,</quote> <citetitle>Film Library "
7702 "Quarterly</citetitle> 13 nos. 2–3 (1980): 5; Anthony Slide, "
7703 "<citetitle>Nitrate Won't Wait: A History of Film Preservation in the United "
7704 "States</citetitle> ( Jefferson, N.C.: McFarland & Co., 1992), 36."
7707 #. type: Content of: <book><part><chapter><para>
7708 #: freeculture.xml:5672
7710 "These rules applied to film as well. But in 1915, the Library of Congress "
7711 "made an exception for film. Film could be copyrighted so long as such "
7712 "deposits were made. But the filmmaker was then allowed to borrow back the "
7713 "deposits—for an unlimited time at no cost. In 1915 alone, there were "
7714 "more than 5,475 films deposited and <quote>borrowed back.</quote> Thus, when "
7715 "the copyrights to films expire, there is no copy held by any library. The "
7716 "copy exists—if it exists at all—in the library archive of the "
7717 "film company.<placeholder type=\"footnote\" id=\"0\"/>"
7720 #. type: Content of: <book><part><chapter><para>
7721 #: freeculture.xml:5689
7723 "The same is generally true about television. Television broadcasts were "
7724 "originally not copyrighted—there was no way to capture the broadcasts, "
7725 "so there was no fear of <quote>theft.</quote> But as technology enabled "
7726 "capturing, broadcasters relied increasingly upon the law. The law required "
7727 "they make a copy of each broadcast for the work to be "
7728 "<quote>copyrighted.</quote> But those copies were simply kept by the "
7729 "broadcasters. No library had any right to them; the government didn't demand "
7730 "them. The content of this part of American culture is practically invisible "
7731 "to anyone who would look."
7735 #. type: Content of: <book><part><chapter><para>
7736 #: freeculture.xml:5700
7738 "Kahle was eager to correct this. Before September 11, 2001, he and his "
7739 "allies had started capturing television. They selected twenty stations from "
7740 "around the world and hit the Record button. After September 11, Kahle, "
7741 "working with dozens of others, selected twenty stations from around the "
7742 "world and, beginning October 11, 2001, made their coverage during the week "
7743 "of September 11 available free on-line. Anyone could see how news reports "
7744 "from around the world covered the events of that day."
7747 #. type: Content of: <book><part><chapter><indexterm><primary>
7748 #: freeculture.xml:5710
7749 msgid "Movie Archive"
7752 #. type: Content of: <book><part><chapter><indexterm><primary>
7753 #: freeculture.xml:5712
7757 #. type: Content of: <book><part><chapter><indexterm><seealso>
7758 #: freeculture.xml:5713
7759 msgid "Internet Archive"
7762 #. type: Content of: <book><part><chapter><para>
7763 #: freeculture.xml:5716
7765 "Kahle had the same idea with film. Working with Rick Prelinger, whose "
7766 "archive of film includes close to 45,000 <quote>ephemeral films</quote> "
7767 "(meaning films other than Hollywood movies, films that were never "
7768 "copyrighted), Kahle established the Movie Archive. Prelinger let Kahle "
7769 "digitize 1,300 films in this archive and post those films on the Internet to "
7770 "be downloaded for free. Prelinger's is a for-profit company. It sells copies "
7771 "of these films as stock footage. What he has discovered is that after he "
7772 "made a significant chunk available for free, his stock footage sales went up "
7773 "dramatically. People could easily find the material they wanted to use. Some "
7774 "downloaded that material and made films on their own. Others purchased "
7775 "copies to enable other films to be made. Either way, the archive enabled "
7776 "access to this important part of our culture. Want to see a copy of the "
7777 "<quote>Duck and Cover</quote> film that instructed children how to save "
7778 "themselves in the middle of nuclear attack? Go to archive.org, and you can "
7779 "download the film in a few minutes—for free."
7782 #. type: Content of: <book><part><chapter><para>
7783 #: freeculture.xml:5734
7785 "Here again, Kahle is providing access to a part of our culture that we "
7786 "otherwise could not get easily, if at all. It is yet another part of what "
7787 "defines the twentieth century that we have lost to history. The law doesn't "
7788 "require these copies to be kept by anyone, or to be deposited in an archive "
7789 "by anyone. Therefore, there is no simple way to find them."
7792 #. type: Content of: <book><part><chapter><para>
7793 #: freeculture.xml:5742
7795 "The key here is access, not price. Kahle wants to enable free access to this "
7796 "content, but he also wants to enable others to sell access to it. His aim is "
7797 "to ensure competition in access to this important part of our culture. Not "
7798 "during the commercial life of a bit of creative property, but during a "
7799 "second life that all creative property has—a noncommercial life."
7803 #. type: Content of: <book><part><chapter><para>
7804 #: freeculture.xml:5750
7806 "For here is an idea that we should more clearly recognize. Every bit of "
7807 "creative property goes through different <quote>lives.</quote> In its first "
7808 "life, if the creator is lucky, the content is sold. In such cases the "
7809 "commercial market is successful for the creator. The vast majority of "
7810 "creative property doesn't enjoy such success, but some clearly does. For "
7811 "that content, commercial life is extremely important. Without this "
7812 "commercial market, there would be, many argue, much less creativity."
7815 #. type: Content of: <book><part><chapter><para>
7816 #: freeculture.xml:5762
7818 "After the commercial life of creative property has ended, our tradition has "
7819 "always supported a second life as well. A newspaper delivers the news every "
7820 "day to the doorsteps of America. The very next day, it is used to wrap fish "
7821 "or to fill boxes with fragile gifts or to build an archive of knowledge "
7822 "about our history. In this second life, the content can continue to inform "
7823 "even if that information is no longer sold."
7827 #. type: Content of: <book><part><chapter><para><footnote><para>
7828 #: freeculture.xml:5774
7830 "Dave Barns, <quote>Fledgling Career in Antique Books: Woodstock Landlord, "
7831 "Bar Owner Starts a New Chapter by Adopting Business,</quote> "
7832 "<citetitle>Chicago Tribune</citetitle>, 5 September 1997, at Metro Lake "
7833 "1L. Of books published between 1927 and 1946, only 2.2 percent were in print "
7834 "in 2002. R. Anthony Reese, <quote>The First Sale Doctrine in the Era of "
7835 "Digital Networks,</quote> <citetitle>Boston College Law Review</citetitle> "
7836 "44 (2003): 593 n. 51."
7839 #. type: Content of: <book><part><chapter><para>
7840 #: freeculture.xml:5771
7842 "The same has always been true about books. A book goes out of print very "
7843 "quickly (the average today is after about a year<placeholder "
7844 "type=\"footnote\" id=\"0\"/>). After it is out of print, it can be sold in "
7845 "used book stores without the copyright owner getting anything and stored in "
7846 "libraries, where many get to read the book, also for free. Used book stores "
7847 "and libraries are thus the second life of a book. That second life is "
7848 "extremely important to the spread and stability of culture."
7851 #. type: Content of: <book><part><chapter><para>
7852 #: freeculture.xml:5788
7854 "Yet increasingly, any assumption about a stable second life for creative "
7855 "property does not hold true with the most important components of popular "
7856 "culture in the twentieth and twenty-first centuries. For "
7857 "these—television, movies, music, radio, the Internet—there is no "
7858 "guarantee of a second life. For these sorts of culture, it is as if we've "
7859 "replaced libraries with Barnes & Noble superstores. With this culture, "
7860 "what's accessible is nothing but what a certain limited market demands. "
7861 "Beyond that, culture disappears."
7865 #. type: Content of: <book><part><chapter><para>
7866 #: freeculture.xml:5799
7868 "For most of the twentieth century, it was economics that made this so. It "
7869 "would have been insanely expensive to collect and make accessible all "
7870 "television and film and music: The cost of analog copies is extraordinarily "
7871 "high. So even though the law in principle would have restricted the ability "
7872 "of a Brewster Kahle to copy culture generally, the real restriction was "
7873 "economics. The market made it impossibly difficult to do anything about this "
7874 "ephemeral culture; the law had little practical effect."
7877 #. type: Content of: <book><part><chapter><para>
7878 #: freeculture.xml:5811
7880 "Perhaps the single most important feature of the digital revolution is that "
7881 "for the first time since the Library of Alexandria, it is feasible to "
7882 "imagine constructing archives that hold all culture produced or distributed "
7883 "publicly. Technology makes it possible to imagine an archive of all books "
7884 "published, and increasingly makes it possible to imagine an archive of all "
7885 "moving images and sound."
7888 #. type: Content of: <book><part><chapter><para>
7889 #: freeculture.xml:5819
7891 "The scale of this potential archive is something we've never imagined "
7892 "before. The Brewster Kahles of our history have dreamed about it; but we are "
7893 "for the first time at a point where that dream is possible. As Kahle "
7897 #. type: Content of: <book><part><chapter><blockquote><indexterm><primary>
7898 #: freeculture.xml:5826
7902 #. type: Content of: <book><part><chapter><blockquote><indexterm><secondary>
7903 #: freeculture.xml:5827
7904 msgid "total number of"
7907 #. type: Content of: <book><part><chapter><blockquote><para>
7908 #: freeculture.xml:5830
7910 "It looks like there's about two to three million recordings of music. "
7911 "Ever. There are about a hundred thousand theatrical releases of movies, "
7912 "… and about one to two million movies [distributed] during the "
7913 "twentieth century. There are about twenty-six million different titles of "
7914 "books. All of these would fit on computers that would fit in this room and "
7915 "be able to be afforded by a small company. So we're at a turning point in "
7916 "our history. Universal access is the goal. And the opportunity of leading a "
7917 "different life, based on this, is … thrilling. It could be one of the "
7918 "things humankind would be most proud of. Up there with the Library of "
7919 "Alexandria, putting a man on the moon, and the invention of the printing "
7924 #. type: Content of: <book><part><chapter><para>
7925 #: freeculture.xml:5844
7927 "Kahle is not the only librarian. The Internet Archive is not the only "
7928 "archive. But Kahle and the Internet Archive suggest what the future of "
7929 "libraries or archives could be. <emphasis>When</emphasis> the commercial "
7930 "life of creative property ends, I don't know. But it does. And whenever it "
7931 "does, Kahle and his archive hint at a world where this knowledge, and "
7932 "culture, remains perpetually available. Some will draw upon it to understand "
7933 "it; some to criticize it. Some will use it, as Walt Disney did, to re-create "
7934 "the past for the future. These technologies promise something that had "
7935 "become unimaginable for much of our past—a future "
7936 "<emphasis>for</emphasis> our past. The technology of digital arts could make "
7937 "the dream of the Library of Alexandria real again."
7940 #. type: Content of: <book><part><chapter><para>
7941 #: freeculture.xml:5859
7943 "Technologists have thus removed the economic costs of building such an "
7944 "archive. But lawyers' costs remain. For as much as we might like to call "
7945 "these <quote>archives,</quote> as warm as the idea of a "
7946 "<quote>library</quote> might seem, the <quote>content</quote> that is "
7947 "collected in these digital spaces is also someone's <quote>property.</quote> "
7948 "And the law of property restricts the freedoms that Kahle and others would "
7952 #. type: Content of: <book><part><chapter><title>
7953 #: freeculture.xml:5870
7954 msgid "CHAPTER TEN: <quote>Property</quote>"
7957 #. type: Content of: <book><part><chapter><para><indexterm><primary>
7958 #: freeculture.xml:5879
7959 msgid "Johnson, Lyndon"
7962 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
7963 #: freeculture.xml:5880 freeculture.xml:9613
7964 msgid "Kennedy, John F."
7967 #. type: Content of: <book><part><chapter><para>
7968 #: freeculture.xml:5872
7970 "Jack Valenti has been the president of the Motion Picture Association of "
7971 "America since 1966. He first came to Washington, D.C., with Lyndon Johnson's "
7972 "administration—literally. The famous picture of Johnson's swearing-in "
7973 "on Air Force One after the assassination of President Kennedy has Valenti in "
7974 "the background. In his almost forty years of running the MPAA, Valenti has "
7975 "established himself as perhaps the most prominent and effective lobbyist in "
7976 "Washington. <placeholder type=\"indexterm\" id=\"0\"/> <placeholder "
7977 "type=\"indexterm\" id=\"1\"/>"
7980 #. type: Content of: <book><part><chapter><para><indexterm><primary>
7981 #: freeculture.xml:5893
7982 msgid "Disney, Inc."
7985 #. type: Content of: <book><part><chapter><para><indexterm><primary>
7986 #: freeculture.xml:5894
7987 msgid "Sony Pictures Entertainment"
7990 #. type: Content of: <book><part><chapter><para><indexterm><primary>
7991 #: freeculture.xml:5895
7995 #. type: Content of: <book><part><chapter><para><indexterm><primary>
7996 #: freeculture.xml:5896
7997 msgid "Paramount Pictures"
8000 #. type: Content of: <book><part><chapter><para><indexterm><primary>
8001 #: freeculture.xml:5897
8002 msgid "Twentieth Century Fox"
8005 #. type: Content of: <book><part><chapter><para><indexterm><primary>
8006 #: freeculture.xml:5898
8007 msgid "Universal Pictures"
8010 #. type: Content of: <book><part><chapter><section><indexterm><primary>
8011 #: freeculture.xml:5899 freeculture.xml:7312
8012 msgid "Warner Brothers"
8015 #. type: Content of: <book><part><chapter><para>
8016 #: freeculture.xml:5883
8018 "The MPAA is the American branch of the international Motion Picture "
8019 "Association. It was formed in 1922 as a trade association whose goal was to "
8020 "defend American movies against increasing domestic criticism. The "
8021 "organization now represents not only filmmakers but producers and "
8022 "distributors of entertainment for television, video, and cable. Its board is "
8023 "made up of the chairmen and presidents of the seven major producers and "
8024 "distributors of motion picture and television programs in the United States: "
8025 "Walt Disney, Sony Pictures Entertainment, MGM, Paramount Pictures, Twentieth "
8026 "Century Fox, Universal Studios, and Warner Brothers. <placeholder "
8027 "type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/> "
8028 "<placeholder type=\"indexterm\" id=\"2\"/> <placeholder type=\"indexterm\" "
8029 "id=\"3\"/> <placeholder type=\"indexterm\" id=\"4\"/> <placeholder "
8030 "type=\"indexterm\" id=\"5\"/> <placeholder type=\"indexterm\" id=\"6\"/>"
8034 #. type: Content of: <book><part><chapter><para>
8035 #: freeculture.xml:5903
8037 "Valenti is only the third president of the MPAA. No president before him has "
8038 "had as much influence over that organization, or over Washington. As a "
8039 "Texan, Valenti has mastered the single most important political skill of a "
8040 "Southerner—the ability to appear simple and slow while hiding a "
8041 "lightning-fast intellect. To this day, Valenti plays the simple, humble "
8042 "man. But this Harvard MBA, and author of four books, who finished high "
8043 "school at the age of fifteen and flew more than fifty combat missions in "
8044 "World War II, is no Mr. Smith. When Valenti went to Washington, he mastered "
8045 "the city in a quintessentially Washingtonian way."
8048 #. type: Content of: <book><part><chapter><para>
8049 #: freeculture.xml:5915
8051 "In defending artistic liberty and the freedom of speech that our culture "
8052 "depends upon, the MPAA has done important good. In crafting the MPAA rating "
8053 "system, it has probably avoided a great deal of speech-regulating harm. But "
8054 "there is an aspect to the organization's mission that is both the most "
8055 "radical and the most important. This is the organization's effort, "
8056 "epitomized in Valenti's every act, to redefine the meaning of "
8057 "<quote>creative property.</quote>"
8060 #. type: Content of: <book><part><chapter><para>
8061 #: freeculture.xml:5924
8062 msgid "In 1982, Valenti's testimony to Congress captured the strategy perfectly:"
8066 #. type: Content of: <book><part><chapter><blockquote><para><footnote><para>
8067 #: freeculture.xml:5938
8069 "Home Recording of Copyrighted Works: Hearings on H.R. 4783, H.R. 4794, "
8070 "H.R. 4808, H.R. 5250, H.R. 5488, and H.R. 5705 Before the Subcommittee on "
8071 "Courts, Civil Liberties, and the Administration of Justice of the Committee "
8072 "on the Judiciary of the House of Representatives, 97th Cong., 2nd "
8073 "sess. (1982): 65 (testimony of Jack Valenti)."
8076 #. type: Content of: <book><part><chapter><blockquote><para>
8077 #: freeculture.xml:5929
8079 "No matter the lengthy arguments made, no matter the charges and the "
8080 "counter-charges, no matter the tumult and the shouting, reasonable men and "
8081 "women will keep returning to the fundamental issue, the central theme which "
8082 "animates this entire debate: <emphasis>Creative property owners must be "
8083 "accorded the same rights and protection resident in all other property "
8084 "owners in the nation</emphasis>. That is the issue. That is the "
8085 "question. And that is the rostrum on which this entire hearing and the "
8086 "debates to follow must rest.<placeholder type=\"footnote\" id=\"0\"/>"
8090 #. type: Content of: <book><part><chapter><para>
8091 #: freeculture.xml:5948
8093 "The strategy of this rhetoric, like the strategy of most of Valenti's "
8094 "rhetoric, is brilliant and simple and brilliant because simple. The "
8095 "<quote>central theme</quote> to which <quote>reasonable men and "
8096 "women</quote> will return is this: <quote>Creative property owners must be "
8097 "accorded the same rights and protections resident in all other property "
8098 "owners in the nation.</quote> There are no second-class citizens, Valenti "
8099 "might have continued. There should be no second-class property owners."
8102 #. type: Content of: <book><part><chapter><para>
8103 #: freeculture.xml:5959
8105 "This claim has an obvious and powerful intuitive pull. It is stated with "
8106 "such clarity as to make the idea as obvious as the notion that we use "
8107 "elections to pick presidents. But in fact, there is no more extreme a claim "
8108 "made by <emphasis>anyone</emphasis> who is serious in this debate than this "
8109 "claim of Valenti's. Jack Valenti, however sweet and however brilliant, is "
8110 "perhaps the nation's foremost extremist when it comes to the nature and "
8111 "scope of <quote>creative property.</quote> His views have "
8112 "<emphasis>no</emphasis> reasonable connection to our actual legal tradition, "
8113 "even if the subtle pull of his Texan charm has slowly redefined that "
8114 "tradition, at least in Washington."
8118 #. type: Content of: <book><part><chapter><para><footnote><para>
8119 #: freeculture.xml:5974
8121 "Lawyers speak of <quote>property</quote> not as an absolute thing, but as a "
8122 "bundle of rights that are sometimes associated with a particular "
8123 "object. Thus, my <quote>property right</quote> to my car gives me the right "
8124 "to exclusive use, but not the right to drive at 150 miles an hour. For the "
8125 "best effort to connect the ordinary meaning of <quote>property</quote> to "
8126 "<quote>lawyer talk,</quote> see Bruce Ackerman, <citetitle>Private Property "
8127 "and the Constitution</citetitle> (New Haven: Yale University Press, 1977), "
8131 #. type: Content of: <book><part><chapter><para>
8132 #: freeculture.xml:5971
8134 "While <quote>creative property</quote> is certainly <quote>property</quote> "
8135 "in a nerdy and precise sense that lawyers are trained to "
8136 "understand,<placeholder type=\"footnote\" id=\"0\"/> it has never been the "
8137 "case, nor should it be, that <quote>creative property owners</quote> have "
8138 "been <quote>accorded the same rights and protection resident in all other "
8139 "property owners.</quote> Indeed, if creative property owners were given the "
8140 "same rights as all other property owners, that would effect a radical, and "
8141 "radically undesirable, change in our tradition."
8144 #. type: Content of: <book><part><chapter><para>
8145 #: freeculture.xml:5989
8147 "Valenti knows this. But he speaks for an industry that cares squat for our "
8148 "tradition and the values it represents. He speaks for an industry that is "
8149 "instead fighting to restore the tradition that the British overturned in "
8150 "1710. In the world that Valenti's changes would create, a powerful few would "
8151 "exercise powerful control over how our creative culture would develop."
8155 #. type: Content of: <book><part><chapter><para>
8156 #: freeculture.xml:5997
8158 "I have two purposes in this chapter. The first is to convince you that, "
8159 "historically, Valenti's claim is absolutely wrong. The second is to convince "
8160 "you that it would be terribly wrong for us to reject our history. We have "
8161 "always treated rights in creative property differently from the rights "
8162 "resident in all other property owners. They have never been the same. And "
8163 "they should never be the same, because, however counterintuitive this may "
8164 "seem, to make them the same would be to fundamentally weaken the opportunity "
8165 "for new creators to create. Creativity depends upon the owners of "
8166 "creativity having less than perfect control."
8169 #. type: Content of: <book><part><chapter><para>
8170 #: freeculture.xml:6012
8172 "Organizations such as the MPAA, whose board includes the most powerful of "
8173 "the old guard, have little interest, their rhetoric notwithstanding, in "
8174 "assuring that the new can displace them. No organization does. No person "
8175 "does. (Ask me about tenure, for example.) But what's good for the MPAA is "
8176 "not necessarily good for America. A society that defends the ideals of free "
8177 "culture must preserve precisely the opportunity for new creativity to "
8178 "threaten the old. To get just a hint that there is something fundamentally "
8179 "wrong in Valenti's argument, we need look no further than the United States "
8180 "Constitution itself."
8183 #. type: Content of: <book><part><chapter><para>
8184 #: freeculture.xml:6024
8186 "The framers of our Constitution loved <quote>property.</quote> Indeed, so "
8187 "strongly did they love property that they built into the Constitution an "
8188 "important requirement. If the government takes your property—if it "
8189 "condemns your house, or acquires a slice of land from your farm—it is "
8190 "required, under the Fifth Amendment's <quote>Takings Clause,</quote> to pay "
8191 "you <quote>just compensation</quote> for that taking. The Constitution thus "
8192 "guarantees that property is, in a certain sense, sacred. It cannot "
8193 "<emphasis>ever</emphasis> be taken from the property owner unless the "
8194 "government pays for the privilege."
8198 #. type: Content of: <book><part><chapter><para>
8199 #: freeculture.xml:6035
8201 "Yet the very same Constitution speaks very differently about what Valenti "
8202 "calls <quote>creative property.</quote> In the clause granting Congress the "
8203 "power to create <quote>creative property,</quote> the Constitution "
8204 "<emphasis>requires</emphasis> that after a <quote>limited time,</quote> "
8205 "Congress take back the rights that it has granted and set the "
8206 "<quote>creative property</quote> free to the public domain. Yet when "
8207 "Congress does this, when the expiration of a copyright term "
8208 "<quote>takes</quote> your copyright and turns it over to the public domain, "
8209 "Congress does not have any obligation to pay <quote>just "
8210 "compensation</quote> for this <quote>taking.</quote> Instead, the same "
8211 "Constitution that requires compensation for your land requires that you lose "
8212 "your <quote>creative property</quote> right without any compensation at all."
8215 #. type: Content of: <book><part><chapter><para>
8216 #: freeculture.xml:6050
8218 "The Constitution thus on its face states that these two forms of property "
8219 "are not to be accorded the same rights. They are plainly to be treated "
8220 "differently. Valenti is therefore not just asking for a change in our "
8221 "tradition when he argues that creative-property owners should be accorded "
8222 "the same rights as every other property-right owner. He is effectively "
8223 "arguing for a change in our Constitution itself."
8226 #. type: Content of: <book><part><chapter><para>
8227 #: freeculture.xml:6059
8229 "Arguing for a change in our Constitution is not necessarily wrong. There "
8230 "was much in our original Constitution that was plainly wrong. The "
8231 "Constitution of 1789 entrenched slavery; it left senators to be appointed "
8232 "rather than elected; it made it possible for the electoral college to "
8233 "produce a tie between the president and his own vice president (as it did in "
8234 "1800). The framers were no doubt extraordinary, but I would be the first to "
8235 "admit that they made big mistakes. We have since rejected some of those "
8236 "mistakes; no doubt there could be others that we should reject as well. So "
8237 "my argument is not simply that because Jefferson did it, we should, too."
8240 #. type: Content of: <book><part><chapter><para>
8241 #: freeculture.xml:6071
8243 "Instead, my argument is that because Jefferson did it, we should at least "
8244 "try to understand <emphasis>why</emphasis>. Why did the framers, fanatical "
8245 "property types that they were, reject the claim that creative property be "
8246 "given the same rights as all other property? Why did they require that for "
8247 "creative property there must be a public domain?"
8250 #. type: Content of: <book><part><chapter><para>
8251 #: freeculture.xml:6079
8253 "To answer this question, we need to get some perspective on the history of "
8254 "these <quote>creative property</quote> rights, and the control that they "
8255 "enabled. Once we see clearly how differently these rights have been "
8256 "defined, we will be in a better position to ask the question that should be "
8257 "at the core of this war: Not <emphasis>whether</emphasis> creative property "
8258 "should be protected, but how. Not <emphasis>whether</emphasis> we will "
8259 "enforce the rights the law gives to creative-property owners, but what the "
8260 "particular mix of rights ought to be. Not <emphasis>whether</emphasis> "
8261 "artists should be paid, but whether institutions designed to assure that "
8262 "artists get paid need also control how culture develops."
8266 #. type: Content of: <book><part><chapter><para>
8267 #: freeculture.xml:6094
8269 "To answer these questions, we need a more general way to talk about how "
8270 "property is protected. More precisely, we need a more general way than the "
8271 "narrow language of the law allows. In <citetitle>Code and Other Laws of "
8272 "Cyberspace</citetitle>, I used a simple model to capture this more general "
8273 "perspective. For any particular right or regulation, this model asks how "
8274 "four different modalities of regulation interact to support or weaken the "
8275 "right or regulation. I represented it with this diagram:"
8278 #. type: Content of: <book><part><chapter><figure><title>
8279 #: freeculture.xml:6103
8281 "How four different modalities of regulation interact to support or weaken "
8282 "the right or regulation."
8285 #. type: Content of: <book><part><chapter><section><figure>
8286 #: freeculture.xml:6104 freeculture.xml:6290 freeculture.xml:6598
8287 msgid "<graphic fileref=\"images/1331.png\"></graphic>"
8290 #. type: Content of: <book><part><chapter><para>
8291 #: freeculture.xml:6107
8293 "At the center of this picture is a regulated dot: the individual or group "
8294 "that is the target of regulation, or the holder of a right. (In each case "
8295 "throughout, we can describe this either as regulation or as a right. For "
8296 "simplicity's sake, I will speak only of regulations.) The ovals represent "
8297 "four ways in which the individual or group might be regulated— either "
8298 "constrained or, alternatively, enabled. Law is the most obvious constraint "
8299 "(to lawyers, at least). It constrains by threatening punishments after the "
8300 "fact if the rules set in advance are violated. So if, for example, you "
8301 "willfully infringe Madonna's copyright by copying a song from her latest CD "
8302 "and posting it on the Web, you can be punished with a $150,000 fine. The "
8303 "fine is an ex post punishment for violating an ex ante rule. It is imposed "
8304 "by the state. <placeholder type=\"indexterm\" id=\"0\"/>"
8307 #. type: Content of: <book><part><chapter><section><indexterm><primary>
8308 #: freeculture.xml:6123 freeculture.xml:6184 freeculture.xml:6293
8309 msgid "norms, regulatory influence of"
8312 #. type: Content of: <book><part><chapter><para>
8313 #: freeculture.xml:6125
8315 "Norms are a different kind of constraint. They, too, punish an individual "
8316 "for violating a rule. But the punishment of a norm is imposed by a "
8317 "community, not (or not only) by the state. There may be no law against "
8318 "spitting, but that doesn't mean you won't be punished if you spit on the "
8319 "ground while standing in line at a movie. The punishment might not be harsh, "
8320 "though depending upon the community, it could easily be more harsh than many "
8321 "of the punishments imposed by the state. The mark of the difference is not "
8322 "the severity of the rule, but the source of the enforcement."
8325 #. type: Content of: <book><part><chapter><section><indexterm><primary>
8326 #: freeculture.xml:6135 freeculture.xml:6183 freeculture.xml:6273 freeculture.xml:6292 freeculture.xml:9231 freeculture.xml:9429
8327 msgid "market constraints"
8330 #. type: Content of: <book><part><chapter><para>
8331 #: freeculture.xml:6137
8333 "The market is a third type of constraint. Its constraint is effected through "
8334 "conditions: You can do X if you pay Y; you'll be paid M if you do N. These "
8335 "constraints are obviously not independent of law or norms—it is "
8336 "property law that defines what must be bought if it is to be taken legally; "
8337 "it is norms that say what is appropriately sold. But given a set of norms, "
8338 "and a background of property and contract law, the market imposes a "
8339 "simultaneous constraint upon how an individual or group might behave."
8342 #. type: Content of: <book><part><chapter><para><footnote><para><indexterm><primary>
8343 #: freeculture.xml:6146 freeculture.xml:6182 freeculture.xml:6231 freeculture.xml:6272
8344 msgid "architecture, constraint effected through"
8347 #. type: Content of: <book><part><chapter><para>
8348 #: freeculture.xml:6148
8350 "Finally, and for the moment, perhaps, most mysteriously, "
8351 "<quote>architecture</quote>—the physical world as one finds "
8352 "it—is a constraint on behavior. A fallen bridge might constrain your "
8353 "ability to get across a river. Railroad tracks might constrain the ability "
8354 "of a community to integrate its social life. As with the market, "
8355 "architecture does not effect its constraint through ex post "
8356 "punishments. Instead, also as with the market, architecture effects its "
8357 "constraint through simultaneous conditions. These conditions are imposed not "
8358 "by courts enforcing contracts, or by police punishing theft, but by nature, "
8359 "by <quote>architecture.</quote> If a 500-pound boulder blocks your way, it "
8360 "is the law of gravity that enforces this constraint. If a $500 airplane "
8361 "ticket stands between you and a flight to New York, it is the market that "
8362 "enforces this constraint."
8366 #. type: Content of: <book><part><chapter><para>
8367 #: freeculture.xml:6165
8369 "So the first point about these four modalities of regulation is obvious: "
8370 "They interact. Restrictions imposed by one might be reinforced by "
8371 "another. Or restrictions imposed by one might be undermined by another."
8374 #. type: Content of: <book><part><chapter><para>
8375 #: freeculture.xml:6171
8377 "The second point follows directly: If we want to understand the effective "
8378 "freedom that anyone has at a given moment to do any particular thing, we "
8379 "have to consider how these four modalities interact. Whether or not there "
8380 "are other constraints (there may well be; my claim is not about "
8381 "comprehensiveness), these four are among the most significant, and any "
8382 "regulator (whether controlling or freeing) must consider how these four in "
8383 "particular interact."
8386 #. type: Content of: <book><part><chapter><indexterm><primary>
8387 #: freeculture.xml:6180
8388 msgid "driving speed, constraints on"
8391 #. type: Content of: <book><part><chapter><para>
8392 #: freeculture.xml:6186
8394 "So, for example, consider the <quote>freedom</quote> to drive a car at a "
8395 "high speed. That freedom is in part restricted by laws: speed limits that "
8396 "say how fast you can drive in particular places at particular times. It is "
8397 "in part restricted by architecture: speed bumps, for example, slow most "
8398 "rational drivers; governors in buses, as another example, set the maximum "
8399 "rate at which the driver can drive. The freedom is in part restricted by the "
8400 "market: Fuel efficiency drops as speed increases, thus the price of gasoline "
8401 "indirectly constrains speed. And finally, the norms of a community may or "
8402 "may not constrain the freedom to speed. Drive at 50 mph by a school in your "
8403 "own neighborhood and you're likely to be punished by the neighbors. The same "
8404 "norm wouldn't be as effective in a different town, or at night."
8408 #. type: Content of: <book><part><chapter><para><footnote><para>
8409 #: freeculture.xml:6204
8411 "By describing the way law affects the other three modalities, I don't mean "
8412 "to suggest that the other three don't affect law. Obviously, they do. Law's "
8413 "only distinction is that it alone speaks as if it has a right "
8414 "self-consciously to change the other three. The right of the other three is "
8415 "more timidly expressed. See Lawrence Lessig, <citetitle>Code: And Other "
8416 "Laws of Cyberspace</citetitle> (New York: Basic Books, 1999): 90–95; "
8417 "Lawrence Lessig, <quote>The New Chicago School,</quote> <citetitle>Journal "
8418 "of Legal Studies</citetitle>, June 1998."
8422 #. type: Content of: <book><part><chapter><para>
8423 #: freeculture.xml:6200
8425 "The final point about this simple model should also be fairly clear: While "
8426 "these four modalities are analytically independent, law has a special role "
8427 "in affecting the three.<placeholder type=\"footnote\" id=\"0\"/> The law, in "
8428 "other words, sometimes operates to increase or decrease the constraint of a "
8429 "particular modality. Thus, the law might be used to increase taxes on "
8430 "gasoline, so as to increase the incentives to drive more slowly. The law "
8431 "might be used to mandate more speed bumps, so as to increase the difficulty "
8432 "of driving rapidly. The law might be used to fund ads that stigmatize "
8433 "reckless driving. Or the law might be used to require that other laws be "
8434 "more strict—a federal requirement that states decrease the speed "
8435 "limit, for example—so as to decrease the attractiveness of fast "
8439 #. type: Content of: <book><part><chapter><figure><title>
8440 #: freeculture.xml:6228
8441 msgid "Law has a special role in affecting the three."
8444 #. type: Content of: <book><part><chapter><figure>
8445 #: freeculture.xml:6229
8446 msgid "<graphic fileref=\"images/1361.png\"></graphic>"
8449 #. type: Content of: <book><part><chapter><para><footnote><para><indexterm><primary>
8450 #: freeculture.xml:6270
8451 msgid "Americans with Disabilities Act (1990)"
8454 #. type: Content of: <book><part><chapter><para><footnote><para><indexterm><primary>
8455 #: freeculture.xml:6271
8456 msgid "Commons, John R."
8459 #. type: Content of: <book><part><chapter><para><footnote><para>
8460 #: freeculture.xml:6241
8462 "Some people object to this way of talking about <quote>liberty.</quote> They "
8463 "object because their focus when considering the constraints that exist at "
8464 "any particular moment are constraints imposed exclusively by the "
8465 "government. For instance, if a storm destroys a bridge, these people think "
8466 "it is meaningless to say that one's liberty has been restrained. A bridge "
8467 "has washed out, and it's harder to get from one place to another. To talk "
8468 "about this as a loss of freedom, they say, is to confuse the stuff of "
8469 "politics with the vagaries of ordinary life. I don't mean to deny the value "
8470 "in this narrower view, which depends upon the context of the inquiry. I do, "
8471 "however, mean to argue against any insistence that this narrower view is the "
8472 "only proper view of liberty. As I argued in <citetitle>Code</citetitle>, we "
8473 "come from a long tradition of political thought with a broader focus than "
8474 "the narrow question of what the government did when. John Stuart Mill "
8475 "defended freedom of speech, for example, from the tyranny of narrow minds, "
8476 "not from the fear of government prosecution; John Stuart Mill, <citetitle>On "
8477 "Liberty</citetitle> (Indiana: Hackett Publishing Co., 1978), 19. John "
8478 "R. Commons famously defended the economic freedom of labor from constraints "
8479 "imposed by the market; John R. Commons, <quote>The Right to Work,</quote> in "
8480 "Malcom Rutherford and Warren J. Samuels, eds., <citetitle>John R. Commons: "
8481 "Selected Essays</citetitle> (London: Routledge: 1997), 62. The Americans "
8482 "with Disabilities Act increases the liberty of people with physical "
8483 "disabilities by changing the architecture of certain public places, thereby "
8484 "making access to those places easier; 42 <citetitle>United States "
8485 "Code</citetitle>, section 12101 (2000). Each of these interventions to "
8486 "change existing conditions changes the liberty of a particular group. The "
8487 "effect of those interventions should be accounted for in order to understand "
8488 "the effective liberty that each of these groups might face. <placeholder "
8489 "type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/> "
8490 "<placeholder type=\"indexterm\" id=\"2\"/> <placeholder type=\"indexterm\" "
8494 #. type: Content of: <book><part><chapter><para>
8495 #: freeculture.xml:6233
8497 "These constraints can thus change, and they can be changed. To understand "
8498 "the effective protection of liberty or protection of property at any "
8499 "particular moment, we must track these changes over time. A restriction "
8500 "imposed by one modality might be erased by another. A freedom enabled by one "
8501 "modality might be displaced by another.<placeholder type=\"footnote\" "
8505 #. type: Content of: <book><part><chapter><section><title>
8506 #: freeculture.xml:6277
8507 msgid "Why Hollywood Is Right"
8510 #. type: Content of: <book><part><chapter><section><para>
8511 #: freeculture.xml:6279
8513 "The most obvious point that this model reveals is just why, or just how, "
8514 "Hollywood is right. The copyright warriors have rallied Congress and the "
8515 "courts to defend copyright. This model helps us see why that rallying makes "
8519 #. type: Content of: <book><part><chapter><section><para>
8520 #: freeculture.xml:6285
8521 msgid "Let's say this is the picture of copyright's regulation before the Internet:"
8524 #. type: Content of: <book><part><chapter><section><figure><title>
8525 #: freeculture.xml:6289 freeculture.xml:6597
8526 msgid "Copyright's regulation before the Internet."
8530 #. type: Content of: <book><part><chapter><section><para>
8531 #: freeculture.xml:6296
8533 "There is balance between law, norms, market, and architecture. The law "
8534 "limits the ability to copy and share content, by imposing penalties on those "
8535 "who copy and share content. Those penalties are reinforced by technologies "
8536 "that make it hard to copy and share content (architecture) and expensive to "
8537 "copy and share content (market). Finally, those penalties are mitigated by "
8538 "norms we all recognize—kids, for example, taping other kids' "
8539 "records. These uses of copyrighted material may well be infringement, but "
8540 "the norms of our society (before the Internet, at least) had no problem with "
8541 "this form of infringement."
8544 #. type: Content of: <book><part><chapter><section><para>
8545 #: freeculture.xml:6308
8547 "Enter the Internet, or, more precisely, technologies such as MP3s and p2p "
8548 "sharing. Now the constraint of architecture changes dramatically, as does "
8549 "the constraint of the market. And as both the market and architecture relax "
8550 "the regulation of copyright, norms pile on. The happy balance (for the "
8551 "warriors, at least) of life before the Internet becomes an effective state "
8552 "of anarchy after the Internet."
8556 #. type: Content of: <book><part><chapter><section><para>
8557 #: freeculture.xml:6316
8559 "Thus the sense of, and justification for, the warriors' response. "
8560 "Technology has changed, the warriors say, and the effect of this change, "
8561 "when ramified through the market and norms, is that a balance of protection "
8562 "for the copyright owners' rights has been lost. This is Iraq after the fall "
8563 "of Saddam, but this time no government is justifying the looting that "
8567 #. type: Content of: <book><part><chapter><section><figure><title>
8568 #: freeculture.xml:6326
8569 msgid "effective state of anarchy after the Internet."
8572 #. type: Content of: <book><part><chapter><section><figure>
8573 #: freeculture.xml:6327
8574 msgid "<graphic fileref=\"images/1381.png\"></graphic>"
8577 #. type: Content of: <book><part><chapter><section><para>
8578 #: freeculture.xml:6330
8580 "Neither this analysis nor the conclusions that follow are new to the "
8581 "warriors. Indeed, in a <quote>White Paper</quote> prepared by the Commerce "
8582 "Department (one heavily influenced by the copyright warriors) in 1995, this "
8583 "mix of regulatory modalities had already been identified and the strategy to "
8584 "respond already mapped. In response to the changes the Internet had "
8585 "effected, the White Paper argued (1) Congress should strengthen intellectual "
8586 "property law, (2) businesses should adopt innovative marketing techniques, "
8587 "(3) technologists should push to develop code to protect copyrighted "
8588 "material, and (4) educators should educate kids to better protect copyright."
8591 #. type: Content of: <book><part><chapter><section><indexterm><primary>
8592 #: freeculture.xml:6341
8593 msgid "steel industry"
8597 #. type: Content of: <book><part><chapter><section><para>
8598 #: freeculture.xml:6343
8600 "This mixed strategy is just what copyright needed—if it was to "
8601 "preserve the particular balance that existed before the change induced by "
8602 "the Internet. And it's just what we should expect the content industry to "
8603 "push for. It is as American as apple pie to consider the happy life you have "
8604 "as an entitlement, and to look to the law to protect it if something comes "
8605 "along to change that happy life. Homeowners living in a flood plain have no "
8606 "hesitation appealing to the government to rebuild (and rebuild again) when a "
8607 "flood (architecture) wipes away their property (law). Farmers have no "
8608 "hesitation appealing to the government to bail them out when a virus "
8609 "(architecture) devastates their crop. Unions have no hesitation appealing to "
8610 "the government to bail them out when imports (market) wipe out the "
8611 "U.S. steel industry."
8614 #. type: Content of: <book><part><chapter><section><para>
8615 #: freeculture.xml:6360
8617 "Thus, there's nothing wrong or surprising in the content industry's campaign "
8618 "to protect itself from the harmful consequences of a technological "
8619 "innovation. And I would be the last person to argue that the changing "
8620 "technology of the Internet has not had a profound effect on the content "
8621 "industry's way of doing business, or as John Seely Brown describes it, its "
8622 "<quote>architecture of revenue.</quote>"
8625 #. type: Content of: <book><part><chapter><section><indexterm><primary>
8626 #: freeculture.xml:6367
8627 msgid "railroad industry"
8631 #. type: Content of: <book><part><chapter><section><para><footnote><para>
8632 #: freeculture.xml:6378
8634 "See Geoffrey Smith, <quote>Film vs. Digital: Can Kodak Build a "
8635 "Bridge?</quote> BusinessWeek online, 2 August 1999, available at <ulink "
8636 "url=\"http://free-culture.cc/notes/\">link #23</ulink>. For a more recent "
8637 "analysis of Kodak's place in the market, see Chana R. Schoenberger, "
8638 "<quote>Can Kodak Make Up for Lost Moments?</quote> Forbes.com, 6 October "
8639 "2003, available at <ulink url=\"http://free-culture.cc/notes/\">link "
8643 #. type: Content of: <book><part><chapter><section><para>
8644 #: freeculture.xml:6370
8646 "But just because a particular interest asks for government support, it "
8647 "doesn't follow that support should be granted. And just because technology "
8648 "has weakened a particular way of doing business, it doesn't follow that the "
8649 "government should intervene to support that old way of doing "
8650 "business. Kodak, for example, has lost perhaps as much as 20 percent of "
8651 "their traditional film market to the emerging technologies of digital "
8652 "cameras.<placeholder type=\"footnote\" id=\"0\"/> Does anyone believe the "
8653 "government should ban digital cameras just to support Kodak? Highways have "
8654 "weakened the freight business for railroads. Does anyone think we should ban "
8655 "trucks from roads <emphasis>for the purpose of</emphasis> protecting the "
8656 "railroads? Closer to the subject of this book, remote channel changers have "
8657 "weakened the <quote>stickiness</quote> of television advertising (if a "
8658 "boring commercial comes on the TV, the remote makes it easy to surf ), and "
8659 "it may well be that this change has weakened the television advertising "
8660 "market. But does anyone believe we should regulate remotes to reinforce "
8661 "commercial television? (Maybe by limiting them to function only once a "
8662 "second, or to switch to only ten channels within an hour?)"
8665 #. type: Content of: <book><chapter><section><section><indexterm><primary>
8666 #: freeculture.xml:6399 freeculture.xml:14694
8667 msgid "Brezhnev, Leonid"
8670 #. type: Content of: <book><chapter><para><indexterm><primary>
8671 #: freeculture.xml:6400 freeculture.xml:12956
8676 #. type: Content of: <book><part><chapter><section><para><footnote><para>
8677 #: freeculture.xml:6412
8679 "Fred Warshofsky, <citetitle>The Patent Wars</citetitle> (New York: Wiley, "
8680 "1994), 170–71."
8683 #. type: Content of: <book><part><chapter><section><para>
8684 #: freeculture.xml:6402
8686 "The obvious answer to these obviously rhetorical questions is no. In a free "
8687 "society, with a free market, supported by free enterprise and free trade, "
8688 "the government's role is not to support one way of doing business against "
8689 "others. Its role is not to pick winners and protect them against loss. If "
8690 "the government did this generally, then we would never have any progress. As "
8691 "Microsoft chairman Bill Gates wrote in 1991, in a memo criticizing software "
8692 "patents, <quote>established companies have an interest in excluding future "
8693 "competitors.</quote><placeholder type=\"footnote\" id=\"0\"/> And relative "
8694 "to a startup, established companies also have the means. (Think RCA and FM "
8695 "radio.) A world in which competitors with new ideas must fight not only the "
8696 "market but also the government is a world in which competitors with new "
8697 "ideas will not succeed. It is a world of stasis and increasingly "
8698 "concentrated stagnation. It is the Soviet Union under Brezhnev."
8701 #. type: Content of: <book><part><chapter><section><para>
8702 #: freeculture.xml:6423
8704 "Thus, while it is understandable for industries threatened with new "
8705 "technologies that change the way they do business to look to the government "
8706 "for protection, it is the special duty of policy makers to guarantee that "
8707 "that protection not become a deterrent to progress. It is the duty of policy "
8708 "makers, in other words, to assure that the changes they create, in response "
8709 "to the request of those hurt by changing technology, are changes that "
8710 "preserve the incentives and opportunities for innovation and change."
8713 #. type: Content of: <book><part><chapter><section><para>
8714 #: freeculture.xml:6433
8716 "In the context of laws regulating speech—which include, obviously, "
8717 "copyright law—that duty is even stronger. When the industry "
8718 "complaining about changing technologies is asking Congress to respond in a "
8719 "way that burdens speech and creativity, policy makers should be especially "
8720 "wary of the request. It is always a bad deal for the government to get into "
8721 "the business of regulating speech markets. The risks and dangers of that "
8722 "game are precisely why our framers created the First Amendment to our "
8723 "Constitution: <quote>Congress shall make no law … abridging the "
8724 "freedom of speech.</quote> So when Congress is being asked to pass laws that "
8725 "would <quote>abridge</quote> the freedom of speech, it should ask— "
8726 "carefully—whether such regulation is justified."
8730 #. type: Content of: <book><part><chapter><section><para>
8731 #: freeculture.xml:6447
8733 "My argument just now, however, has nothing to do with whether the changes "
8734 "that are being pushed by the copyright warriors are "
8735 "<quote>justified.</quote> My argument is about their effect. For before we "
8736 "get to the question of justification, a hard question that depends a great "
8737 "deal upon your values, we should first ask whether we understand the effect "
8738 "of the changes the content industry wants."
8741 #. type: Content of: <book><part><chapter><section><para>
8742 #: freeculture.xml:6456
8743 msgid "Here's the metaphor that will capture the argument to follow."
8746 #. type: Content of: <book><part><chapter><section><indexterm><primary>
8747 #: freeculture.xml:6459
8751 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
8752 #: freeculture.xml:6467
8753 msgid "Müller, Paul Hermann"
8756 #. type: Content of: <book><part><chapter><section><para>
8757 #: freeculture.xml:6462
8759 "In 1873, the chemical DDT was first synthesized. In 1948, Swiss chemist Paul "
8760 "Hermann Müller won the Nobel Prize for his work demonstrating the "
8761 "insecticidal properties of DDT. By the 1950s, the insecticide was widely "
8762 "used around the world to kill disease-carrying pests. It was also used to "
8763 "increase farm production. <placeholder type=\"indexterm\" id=\"0\"/>"
8766 #. type: Content of: <book><part><chapter><section><para>
8767 #: freeculture.xml:6470
8769 "No one doubts that killing disease-carrying pests or increasing crop "
8770 "production is a good thing. No one doubts that the work of Müller was "
8771 "important and valuable and probably saved lives, possibly millions."
8774 #. type: Content of: <book><part><chapter><section><indexterm><primary>
8775 #: freeculture.xml:6474
8776 msgid "Carson, Rachel"
8779 #. type: Content of: <book><part><chapter><section><indexterm><primary>
8780 #: freeculture.xml:6475
8781 msgid "Silent Sprint (Carson)"
8784 #. type: Content of: <book><part><chapter><section><para>
8785 #: freeculture.xml:6477
8787 "But in 1962, Rachel Carson published <citetitle>Silent Spring</citetitle>, "
8788 "which argued that DDT, whatever its primary benefits, was also having "
8789 "unintended environmental consequences. Birds were losing the ability to "
8790 "reproduce. Whole chains of the ecology were being destroyed."
8793 #. type: Content of: <book><part><chapter><section><para>
8794 #: freeculture.xml:6483
8796 "No one set out to destroy the environment. Paul Müller certainly did not aim "
8797 "to harm any birds. But the effort to solve one set of problems produced "
8798 "another set which, in the view of some, was far worse than the problems that "
8799 "were originally attacked. Or more accurately, the problems DDT caused were "
8800 "worse than the problems it solved, at least when considering the other, more "
8801 "environmentally friendly ways to solve the problems that DDT was meant to "
8805 #. type: Content of: <book><part><chapter><section><indexterm><primary>
8806 #: freeculture.xml:6491
8807 msgid "Boyle, James"
8811 #. type: Content of: <book><part><chapter><section><para><footnote><para>
8812 #: freeculture.xml:6497
8814 "See, for example, James Boyle, <quote>A Politics of Intellectual Property: "
8815 "Environmentalism for the Net?</quote> <citetitle>Duke Law "
8816 "Journal</citetitle> 47 (1997): 87."
8820 #. type: Content of: <book><part><chapter><section><para>
8821 #: freeculture.xml:6493
8823 "It is to this image precisely that Duke University law professor James Boyle "
8824 "appeals when he argues that we need an <quote>environmentalism</quote> for "
8825 "culture.<placeholder type=\"footnote\" id=\"0\"/> His point, and the point I "
8826 "want to develop in the balance of this chapter, is not that the aims of "
8827 "copyright are flawed. Or that authors should not be paid for their work. Or "
8828 "that music should be given away <quote>for free.</quote> The point is that "
8829 "some of the ways in which we might protect authors will have unintended "
8830 "consequences for the cultural environment, much like DDT had for the natural "
8831 "environment. And just as criticism of DDT is not an endorsement of malaria "
8832 "or an attack on farmers, so, too, is criticism of one particular set of "
8833 "regulations protecting copyright not an endorsement of anarchy or an attack "
8834 "on authors. It is an environment of creativity that we seek, and we should "
8835 "be aware of our actions' effects on the environment."
8838 #. type: Content of: <book><part><chapter><section><para>
8839 #: freeculture.xml:6514
8841 "My argument, in the balance of this chapter, tries to map exactly this "
8842 "effect. No doubt the technology of the Internet has had a dramatic effect on "
8843 "the ability of copyright owners to protect their content. But there should "
8844 "also be little doubt that when you add together the changes in copyright law "
8845 "over time, plus the change in technology that the Internet is undergoing "
8846 "just now, the net effect of these changes will not be only that copyrighted "
8847 "work is effectively protected. Also, and generally missed, the net effect of "
8848 "this massive increase in protection will be devastating to the environment "
8852 #. type: Content of: <book><part><chapter><section><para>
8853 #: freeculture.xml:6525
8855 "In a line: To kill a gnat, we are spraying DDT with consequences for free "
8856 "culture that will be far more devastating than that this gnat will be lost."
8859 #. type: Content of: <book><part><chapter><section><title>
8860 #: freeculture.xml:6532
8864 #. type: Content of: <book><part><chapter><section><para>
8865 #: freeculture.xml:6534
8867 "America copied English copyright law. Actually, we copied and improved "
8868 "English copyright law. Our Constitution makes the purpose of <quote>creative "
8869 "property</quote> rights clear; its express limitations reinforce the English "
8870 "aim to avoid overly powerful publishers."
8873 #. type: Content of: <book><part><chapter><section><para>
8874 #: freeculture.xml:6540
8876 "The power to establish <quote>creative property</quote> rights is granted to "
8877 "Congress in a way that, for our Constitution, at least, is very odd. Article "
8878 "I, section 8, clause 8 of our Constitution states that:"
8882 #. type: Content of: <book><part><chapter><section><para>
8883 #: freeculture.xml:6545
8885 "Congress has the power to promote the Progress of Science and useful Arts, "
8886 "by securing for limited Times to Authors and Inventors the exclusive Right "
8887 "to their respective Writings and Discoveries. We can call this the "
8888 "<quote>Progress Clause,</quote> for notice what this clause does not say. It "
8889 "does not say Congress has the power to grant <quote>creative property "
8890 "rights.</quote> It says that Congress has the power <emphasis>to promote "
8891 "progress</emphasis>. The grant of power is its purpose, and its purpose is a "
8892 "public one, not the purpose of enriching publishers, nor even primarily the "
8893 "purpose of rewarding authors."
8896 #. type: Content of: <book><part><chapter><section><para>
8897 #: freeculture.xml:6558
8899 "The Progress Clause expressly limits the term of copyrights. As we saw in "
8900 "chapter <xref xrefstyle=\"select: labelnumber\" linkend=\"founders\"/>, the "
8901 "English limited the term of copyright so as to assure that a few would not "
8902 "exercise disproportionate control over culture by exercising "
8903 "disproportionate control over publishing. We can assume the framers followed "
8904 "the English for a similar purpose. Indeed, unlike the English, the framers "
8905 "reinforced that objective, by requiring that copyrights extend <quote>to "
8906 "Authors</quote> only."
8909 #. type: Content of: <book><part><chapter><section><para>
8910 #: freeculture.xml:6568
8912 "The design of the Progress Clause reflects something about the "
8913 "Constitution's design in general. To avoid a problem, the framers built "
8914 "structure. To prevent the concentrated power of publishers, they built a "
8915 "structure that kept copyrights away from publishers and kept them short. To "
8916 "prevent the concentrated power of a church, they banned the federal "
8917 "government from establishing a church. To prevent concentrating power in the "
8918 "federal government, they built structures to reinforce the power of the "
8919 "states—including the Senate, whose members were at the time selected "
8920 "by the states, and an electoral college, also selected by the states, to "
8921 "select the president. In each case, a <emphasis>structure</emphasis> built "
8922 "checks and balances into the constitutional frame, structured to prevent "
8923 "otherwise inevitable concentrations of power."
8926 #. type: Content of: <book><part><chapter><section><para>
8927 #: freeculture.xml:6583
8929 "I doubt the framers would recognize the regulation we call "
8930 "<quote>copyright</quote> today. The scope of that regulation is far beyond "
8931 "anything they ever considered. To begin to understand what they did, we need "
8932 "to put our <quote>copyright</quote> in context: We need to see how it has "
8933 "changed in the 210 years since they first struck its design."
8937 #. type: Content of: <book><part><chapter><section><para>
8938 #: freeculture.xml:6590
8940 "Some of these changes come from the law: some in light of changes in "
8941 "technology, and some in light of changes in technology given a particular "
8942 "concentration of market power. In terms of our model, we started here:"
8945 #. type: Content of: <book><part><chapter><section><para>
8946 #: freeculture.xml:6601
8947 msgid "We will end here:"
8950 #. type: Content of: <book><part><chapter><section><figure><title>
8951 #: freeculture.xml:6604
8952 msgid "<quote>Copyright</quote> today."
8955 #. type: Content of: <book><part><chapter><section><figure>
8956 #: freeculture.xml:6605
8957 msgid "<graphic fileref=\"images/1442.png\"></graphic>"
8961 #. type: Content of: <book><part><chapter><section><para>
8962 #: freeculture.xml:6608
8963 msgid "Let me explain how."
8966 #. type: Content of: <book><part><chapter><section><title>
8967 #: freeculture.xml:6613
8968 msgid "Law: Duration"
8971 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
8972 #: freeculture.xml:6629
8973 msgid "Crosskey, William W."
8976 #. type: Content of: <book><part><chapter><section><para><footnote><para>
8977 #: freeculture.xml:6623
8979 "William W. Crosskey, <citetitle>Politics and the Constitution in the History "
8980 "of the United States</citetitle> (London: Cambridge University Press, 1953), "
8981 "vol. 1, 485–86: <quote>extinguish[ing], by plain implication of `the "
8982 "supreme Law of the Land,' <emphasis>the perpetual rights which authors had, "
8983 "or were supposed by some to have, under the Common Law</emphasis></quote> "
8984 "(emphasis added). <placeholder type=\"indexterm\" id=\"0\"/>"
8987 #. type: Content of: <book><part><chapter><section><para>
8988 #: freeculture.xml:6615
8990 "When the first Congress enacted laws to protect creative property, it faced "
8991 "the same uncertainty about the status of creative property that the English "
8992 "had confronted in 1774. Many states had passed laws protecting creative "
8993 "property, and some believed that these laws simply supplemented common law "
8994 "rights that already protected creative authorship.<placeholder "
8995 "type=\"footnote\" id=\"0\"/> This meant that there was no guaranteed public "
8996 "domain in the United States in 1790. If copyrights were protected by the "
8997 "common law, then there was no simple way to know whether a work published in "
8998 "the United States was controlled or free. Just as in England, this lingering "
8999 "uncertainty would make it hard for publishers to rely upon a public domain "
9000 "to reprint and distribute works."
9003 #. type: Content of: <book><part><chapter><section><para>
9004 #: freeculture.xml:6639
9006 "That uncertainty ended after Congress passed legislation granting "
9007 "copyrights. Because federal law overrides any contrary state law, federal "
9008 "protections for copyrighted works displaced any state law protections. Just "
9009 "as in England the Statute of Anne eventually meant that the copyrights for "
9010 "all English works expired, a federal statute meant that any state copyrights "
9014 #. type: Content of: <book><part><chapter><section><para>
9015 #: freeculture.xml:6647
9017 "In 1790, Congress enacted the first copyright law. It created a federal "
9018 "copyright and secured that copyright for fourteen years. If the author was "
9019 "alive at the end of that fourteen years, then he could opt to renew the "
9020 "copyright for another fourteen years. If he did not renew the copyright, his "
9021 "work passed into the public domain."
9025 #. type: Content of: <book><part><chapter><section><para><footnote><para>
9026 #: freeculture.xml:6662
9028 "Although 13,000 titles were published in the United States from 1790 to "
9029 "1799, only 556 copyright registrations were filed; John Tebbel, <citetitle>A "
9030 "History of Book Publishing in the United States</citetitle>, vol. 1, "
9031 "<citetitle>The Creation of an Industry, 1630–1865</citetitle> (New "
9032 "York: Bowker, 1972), 141. Of the 21,000 imprints recorded before 1790, only "
9033 "twelve were copyrighted under the 1790 act; William J. Maher, "
9034 "<citetitle>Copyright Term, Retrospective Extension and the Copyright Law of "
9035 "1790 in Historical Context</citetitle>, 7–10 (2002), available at "
9036 "<ulink url=\"http://free-culture.cc/notes/\">link #25</ulink>. Thus, the "
9037 "overwhelming majority of works fell immediately into the public domain. Even "
9038 "those works that were copyrighted fell into the public domain quickly, "
9039 "because the term of copyright was short. The initial term of copyright was "
9040 "fourteen years, with the option of renewal for an additional fourteen "
9041 "years. Copyright Act of May 31, 1790, §1, 1 stat. 124."
9044 #. type: Content of: <book><part><chapter><section><para>
9045 #: freeculture.xml:6654
9047 "While there were many works created in the United States in the first ten "
9048 "years of the Republic, only 5 percent of the works were actually registered "
9049 "under the federal copyright regime. Of all the work created in the United "
9050 "States both before 1790 and from 1790 through 1800, 95 percent immediately "
9051 "passed into the public domain; the balance would pass into the pubic domain "
9052 "within twenty-eight years at most, and more likely within fourteen "
9053 "years.<placeholder type=\"footnote\" id=\"0\"/>"
9057 #. type: Content of: <book><part><chapter><section><para>
9058 #: freeculture.xml:6678
9060 "This system of renewal was a crucial part of the American system of "
9061 "copyright. It assured that the maximum terms of copyright would be granted "
9062 "only for works where they were wanted. After the initial term of fourteen "
9063 "years, if it wasn't worth it to an author to renew his copyright, then it "
9064 "wasn't worth it to society to insist on the copyright, either."
9068 #. type: Content of: <book><part><chapter><section><para><footnote><para>
9069 #: freeculture.xml:6693
9071 "Few copyright holders ever chose to renew their copyrights. For instance, of "
9072 "the 25,006 copyrights registered in 1883, only 894 were renewed in 1910. For "
9073 "a year-by-year analysis of copyright renewal rates, see Barbara A. Ringer, "
9074 "<quote>Study No. 31: Renewal of Copyright,</quote> <citetitle>Studies on "
9075 "Copyright</citetitle>, vol. 1 (New York: Practicing Law Institute, 1963), "
9076 "618. For a more recent and comprehensive analysis, see William M. Landes and "
9077 "Richard A. Posner, <quote>Indefinitely Renewable Copyright,</quote> "
9078 "<citetitle>University of Chicago Law Review</citetitle> 70 (2003): 471, "
9079 "498–501, and accompanying figures."
9082 #. type: Content of: <book><part><chapter><section><para>
9083 #: freeculture.xml:6687
9085 "Fourteen years may not seem long to us, but for the vast majority of "
9086 "copyright owners at that time, it was long enough: Only a small minority of "
9087 "them renewed their copyright after fourteen years; the balance allowed their "
9088 "work to pass into the public domain.<placeholder type=\"footnote\" "
9093 #. type: Content of: <book><part><chapter><section><para><footnote><para>
9094 #: freeculture.xml:6708
9095 msgid "See Ringer, ch. 9, n. 2."
9098 #. type: Content of: <book><part><chapter><section><para>
9099 #: freeculture.xml:6704
9101 "Even today, this structure would make sense. Most creative work has an "
9102 "actual commercial life of just a couple of years. Most books fall out of "
9103 "print after one year.<placeholder type=\"footnote\" id=\"0\"/> When that "
9104 "happens, the used books are traded free of copyright regulation. Thus the "
9105 "books are no longer <emphasis>effectively</emphasis> controlled by "
9106 "copyright. The only practical commercial use of the books at that time is to "
9107 "sell the books as used books; that use—because it does not involve "
9108 "publication—is effectively free."
9111 #. type: Content of: <book><part><chapter><section><para>
9112 #: freeculture.xml:6716
9114 "In the first hundred years of the Republic, the term of copyright was "
9115 "changed once. In 1831, the term was increased from a maximum of 28 years to "
9116 "a maximum of 42 by increasing the initial term of copyright from 14 years to "
9117 "28 years. In the next fifty years of the Republic, the term increased once "
9118 "again. In 1909, Congress extended the renewal term of 14 years to 28 years, "
9119 "setting a maximum term of 56 years."
9122 #. type: Content of: <book><part><chapter><section><para>
9123 #: freeculture.xml:6724
9125 "Then, beginning in 1962, Congress started a practice that has defined "
9126 "copyright law since. Eleven times in the last forty years, Congress has "
9127 "extended the terms of existing copyrights; twice in those forty years, "
9128 "Congress extended the term of future copyrights. Initially, the extensions "
9129 "of existing copyrights were short, a mere one to two years. In 1976, "
9130 "Congress extended all existing copyrights by nineteen years. And in 1998, "
9131 "in the Sonny Bono Copyright Term Extension Act, Congress extended the term "
9132 "of existing and future copyrights by twenty years."
9136 #. type: Content of: <book><part><chapter><section><para>
9137 #: freeculture.xml:6734
9139 "The effect of these extensions is simply to toll, or delay, the passing of "
9140 "works into the public domain. This latest extension means that the public "
9141 "domain will have been tolled for thirty-nine out of fifty-five years, or 70 "
9142 "percent of the time since 1962. Thus, in the twenty years after the Sonny "
9143 "Bono Act, while one million patents will pass into the public domain, zero "
9144 "copyrights will pass into the public domain by virtue of the expiration of a "
9148 #. type: Content of: <book><part><chapter><section><para>
9149 #: freeculture.xml:6745
9151 "The effect of these extensions has been exacerbated by another, "
9152 "little-noticed change in the copyright law. Remember I said that the framers "
9153 "established a two-part copyright regime, requiring a copyright owner to "
9154 "renew his copyright after an initial term. The requirement of renewal meant "
9155 "that works that no longer needed copyright protection would pass more "
9156 "quickly into the public domain. The works remaining under protection would "
9157 "be those that had some continuing commercial value."
9160 #. type: Content of: <book><part><chapter><section><para>
9161 #: freeculture.xml:6755
9163 "The United States abandoned this sensible system in 1976. For all works "
9164 "created after 1978, there was only one copyright term—the maximum "
9165 "term. For <quote>natural</quote> authors, that term was life plus fifty "
9166 "years. For corporations, the term was seventy-five years. Then, in 1992, "
9167 "Congress abandoned the renewal requirement for all works created before "
9168 "1978. All works still under copyright would be accorded the maximum term "
9169 "then available. After the Sonny Bono Act, that term was ninety-five years."
9172 #. type: Content of: <book><part><chapter><section><para>
9173 #: freeculture.xml:6765
9175 "This change meant that American law no longer had an automatic way to assure "
9176 "that works that were no longer exploited passed into the public domain. And "
9177 "indeed, after these changes, it is unclear whether it is even possible to "
9178 "put works into the public domain. The public domain is orphaned by these "
9179 "changes in copyright law. Despite the requirement that terms be "
9180 "<quote>limited,</quote> we have no evidence that anything will limit them."
9184 #. type: Content of: <book><part><chapter><section><para><footnote><para>
9185 #: freeculture.xml:6782
9187 "These statistics are understated. Between the years 1910 and 1962 (the first "
9188 "year the renewal term was extended), the average term was never more than "
9189 "thirty-two years, and averaged thirty years. See Landes and Posner, "
9190 "<quote>Indefinitely Renewable Copyright,</quote> loc. cit."
9193 #. type: Content of: <book><part><chapter><section><para>
9194 #: freeculture.xml:6774
9196 "The effect of these changes on the average duration of copyright is "
9197 "dramatic. In 1973, more than 85 percent of copyright owners failed to renew "
9198 "their copyright. That meant that the average term of copyright in 1973 was "
9199 "just 32.2 years. Because of the elimination of the renewal requirement, the "
9200 "average term of copyright is now the maximum term. In thirty years, then, "
9201 "the average term has tripled, from 32.2 years to 95 years.<placeholder "
9202 "type=\"footnote\" id=\"0\"/>"
9205 #. type: Content of: <book><part><chapter><section><title>
9206 #: freeculture.xml:6791
9210 #. type: Content of: <book><part><chapter><section><para>
9211 #: freeculture.xml:6793
9213 "The <quote>scope</quote> of a copyright is the range of rights granted by "
9214 "the law. The scope of American copyright has changed dramatically. Those "
9215 "changes are not necessarily bad. But we should understand the extent of the "
9216 "changes if we're to keep this debate in context."
9219 #. type: Content of: <book><part><chapter><section><para>
9220 #: freeculture.xml:6799
9222 "In 1790, that scope was very narrow. Copyright covered only <quote>maps, "
9223 "charts, and books.</quote> That means it didn't cover, for example, music or "
9224 "architecture. More significantly, the right granted by a copyright gave the "
9225 "author the exclusive right to <quote>publish</quote> copyrighted works. That "
9226 "means someone else violated the copyright only if he republished the work "
9227 "without the copyright owner's permission. Finally, the right granted by a "
9228 "copyright was an exclusive right to that particular book. The right did not "
9229 "extend to what lawyers call <quote>derivative works.</quote> It would not, "
9230 "therefore, interfere with the right of someone other than the author to "
9231 "translate a copyrighted book, or to adapt the story to a different form "
9232 "(such as a drama based on a published book)."
9235 #. type: Content of: <book><part><chapter><section><para>
9236 #: freeculture.xml:6812
9238 "This, too, has changed dramatically. While the contours of copyright today "
9239 "are extremely hard to describe simply, in general terms, the right covers "
9240 "practically any creative work that is reduced to a tangible form. It covers "
9241 "music as well as architecture, drama as well as computer programs. It gives "
9242 "the copyright owner of that creative work not only the exclusive right to "
9243 "<quote>publish</quote> the work, but also the exclusive right of control "
9244 "over any <quote>copies</quote> of that work. And most significant for our "
9245 "purposes here, the right gives the copyright owner control over not only his "
9246 "or her particular work, but also any <quote>derivative work</quote> that "
9247 "might grow out of the original work. In this way, the right covers more "
9248 "creative work, protects the creative work more broadly, and protects works "
9249 "that are based in a significant way on the initial creative work."
9253 #. type: Content of: <book><part><chapter><section><para>
9254 #: freeculture.xml:6827
9256 "At the same time that the scope of copyright has expanded, procedural "
9257 "limitations on the right have been relaxed. I've already described the "
9258 "complete removal of the renewal requirement in 1992. In addition to the "
9259 "renewal requirement, for most of the history of American copyright law, "
9260 "there was a requirement that a work be registered before it could receive "
9261 "the protection of a copyright. There was also a requirement that any "
9262 "copyrighted work be marked either with that famous © or the word "
9263 "<emphasis>copyright</emphasis>. And for most of the history of American "
9264 "copyright law, there was a requirement that works be deposited with the "
9265 "government before a copyright could be secured."
9268 #. type: Content of: <book><part><chapter><section><para>
9269 #: freeculture.xml:6841
9271 "The reason for the registration requirement was the sensible understanding "
9272 "that for most works, no copyright was required. Again, in the first ten "
9273 "years of the Republic, 95 percent of works eligible for copyright were never "
9274 "copyrighted. Thus, the rule reflected the norm: Most works apparently didn't "
9275 "need copyright, so registration narrowed the regulation of the law to the "
9276 "few that did. The same reasoning justified the requirement that a work be "
9277 "marked as copyrighted—that way it was easy to know whether a copyright "
9278 "was being claimed. The requirement that works be deposited was to assure "
9279 "that after the copyright expired, there would be a copy of the work "
9280 "somewhere so that it could be copied by others without locating the original "
9284 #. type: Content of: <book><part><chapter><section><para>
9285 #: freeculture.xml:6855
9287 "All of these <quote>formalities</quote> were abolished in the American "
9288 "system when we decided to follow European copyright law. There is no "
9289 "requirement that you register a work to get a copyright; the copyright now "
9290 "is automatic; the copyright exists whether or not you mark your work with a "
9291 "©; and the copyright exists whether or not you actually make a copy "
9292 "available for others to copy."
9295 #. type: Content of: <book><part><chapter><section><para>
9296 #: freeculture.xml:6863
9297 msgid "Consider a practical example to understand the scope of these differences."
9301 #. type: Content of: <book><part><chapter><section><para><footnote><para>
9302 #: freeculture.xml:6874
9304 "See Thomas Bender and David Sampliner, <quote>Poets, Pirates, and the "
9305 "Creation of American Literature,</quote> 29 <citetitle>New York University "
9306 "Journal of International Law and Politics</citetitle> 255 (1997), and James "
9307 "Gilraeth, ed., Federal Copyright Records, 1790–1800 (U.S. G.P.O., "
9311 #. type: Content of: <book><part><chapter><section><para>
9312 #: freeculture.xml:6867
9314 "If, in 1790, you wrote a book and you were one of the 5 percent who actually "
9315 "copyrighted that book, then the copyright law protected you against another "
9316 "publisher's taking your book and republishing it without your "
9317 "permission. The aim of the act was to regulate publishers so as to prevent "
9318 "that kind of unfair competition. In 1790, there were 174 publishers in the "
9319 "United States.<placeholder type=\"footnote\" id=\"0\"/> The Copyright Act "
9320 "was thus a tiny regulation of a tiny proportion of a tiny part of the "
9321 "creative market in the United States—publishers."
9325 #. type: Content of: <book><part><chapter><section><para>
9326 #: freeculture.xml:6886
9328 "The act left other creators totally unregulated. If I copied your poem by "
9329 "hand, over and over again, as a way to learn it by heart, my act was totally "
9330 "unregulated by the 1790 act. If I took your novel and made a play based upon "
9331 "it, or if I translated it or abridged it, none of those activities were "
9332 "regulated by the original copyright act. These creative activities remained "
9333 "free, while the activities of publishers were restrained."
9336 #. type: Content of: <book><part><chapter><section><para>
9337 #: freeculture.xml:6895
9339 "Today the story is very different: If you write a book, your book is "
9340 "automatically protected. Indeed, not just your book. Every e-mail, every "
9341 "note to your spouse, every doodle, <emphasis>every</emphasis> creative act "
9342 "that's reduced to a tangible form—all of this is automatically "
9343 "copyrighted. There is no need to register or mark your work. The protection "
9344 "follows the creation, not the steps you take to protect it."
9347 #. type: Content of: <book><part><chapter><section><para>
9348 #: freeculture.xml:6904
9350 "That protection gives you the right (subject to a narrow range of fair use "
9351 "exceptions) to control how others copy the work, whether they copy it to "
9352 "republish it or to share an excerpt."
9355 #. type: Content of: <book><part><chapter><section><para>
9356 #: freeculture.xml:6909
9358 "That much is the obvious part. Any system of copyright would control "
9359 "competing publishing. But there's a second part to the copyright of today "
9360 "that is not at all obvious. This is the protection of <quote>derivative "
9361 "rights.</quote> If you write a book, no one can make a movie out of your "
9362 "book without permission. No one can translate it without permission. "
9363 "CliffsNotes can't make an abridgment unless permission is granted. All of "
9364 "these derivative uses of your original work are controlled by the copyright "
9365 "holder. The copyright, in other words, is now not just an exclusive right to "
9366 "your writings, but an exclusive right to your writings and a large "
9367 "proportion of the writings inspired by them."
9370 #. type: Content of: <book><part><chapter><section><para>
9371 #: freeculture.xml:6923
9373 "It is this derivative right that would seem most bizarre to our framers, "
9374 "though it has become second nature to us. Initially, this expansion was "
9375 "created to deal with obvious evasions of a narrower copyright. If I write a "
9376 "book, can you change one word and then claim a copyright in a new and "
9377 "different book? Obviously that would make a joke of the copyright, so the "
9378 "law was properly expanded to include those slight modifications as well as "
9379 "the verbatim original work."
9382 #. type: Content of: <book><part><chapter><section><para><footnote><para>
9383 #: freeculture.xml:6945
9385 "Jonathan Zittrain, <quote>The Copyright Cage,</quote> <citetitle>Legal "
9386 "Affairs</citetitle>, July/August 2003, available at <ulink "
9387 "url=\"http://free-culture.cc/notes/\">link #26</ulink>. <placeholder "
9388 "type=\"indexterm\" id=\"0\"/>"
9391 #. type: Content of: <book><part><chapter><section><para>
9392 #: freeculture.xml:6935
9394 "In preventing that joke, the law created an astonishing power within a free "
9395 "culture—at least, it's astonishing when you understand that the law "
9396 "applies not just to the commercial publisher but to anyone with a "
9397 "computer. I understand the wrong in duplicating and selling someone else's "
9398 "work. But whatever <emphasis>that</emphasis> wrong is, transforming someone "
9399 "else's work is a different wrong. Some view transformation as no wrong at "
9400 "all—they believe that our law, as the framers penned it, should not "
9401 "protect derivative rights at all.<placeholder type=\"footnote\" id=\"0\"/> "
9402 "Whether or not you go that far, it seems plain that whatever wrong is "
9403 "involved is fundamentally different from the wrong of direct piracy."
9406 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
9407 #: freeculture.xml:6967
9408 msgid "Rubenfeld, Jeb"
9411 #. type: Content of: <book><part><chapter><section><para><footnote><para>
9412 #: freeculture.xml:6960
9414 "Professor Rubenfeld has presented a powerful constitutional argument about "
9415 "the difference that copyright law should draw (from the perspective of the "
9416 "First Amendment) between mere <quote>copies</quote> and derivative "
9417 "works. See Jed Rubenfeld, <quote>The Freedom of Imagination: Copyright's "
9418 "Constitutionality,</quote> <citetitle>Yale Law Journal</citetitle> 112 "
9419 "(2002): 1–60 (see especially pp. 53–59). <placeholder "
9420 "type=\"indexterm\" id=\"0\"/>"
9423 #. type: Content of: <book><part><chapter><section><para>
9424 #: freeculture.xml:6955
9426 "Yet copyright law treats these two different wrongs in the same way. I can "
9427 "go to court and get an injunction against your pirating my book. I can go to "
9428 "court and get an injunction against your transformative use of my "
9429 "book.<placeholder type=\"footnote\" id=\"0\"/> These two different uses of "
9430 "my creative work are treated the same."
9433 #. type: Content of: <book><part><chapter><section><para>
9434 #: freeculture.xml:6972
9436 "This again may seem right to you. If I wrote a book, then why should you be "
9437 "able to write a movie that takes my story and makes money from it without "
9438 "paying me or crediting me? Or if Disney creates a creature called "
9439 "<quote>Mickey Mouse,</quote> why should you be able to make Mickey Mouse "
9440 "toys and be the one to trade on the value that Disney originally created?"
9443 #. type: Content of: <book><part><chapter><section><para>
9444 #: freeculture.xml:6980
9446 "These are good arguments, and, in general, my point is not that the "
9447 "derivative right is unjustified. My aim just now is much narrower: simply to "
9448 "make clear that this expansion is a significant change from the rights "
9449 "originally granted."
9452 #. type: Content of: <book><part><chapter><section><title>
9453 #: freeculture.xml:6987
9454 msgid "Law and Architecture: Reach"
9458 #. type: Content of: <book><part><chapter><section><para><footnote><para>
9459 #: freeculture.xml:6994
9461 "This is a simplification of the law, but not much of one. The law certainly "
9462 "regulates more than <quote>copies</quote>—a public performance of a "
9463 "copyrighted song, for example, is regulated even though performance per se "
9464 "doesn't make a copy; 17 <citetitle>United States Code</citetitle>, section "
9465 "106(4). And it certainly sometimes doesn't regulate a <quote>copy</quote>; "
9466 "17 <citetitle>United States Code</citetitle>, section 112(a). But the "
9467 "presumption under the existing law (which regulates <quote>copies;</quote> "
9468 "17 <citetitle>United States Code</citetitle>, section 102) is that if there "
9469 "is a copy, there is a right."
9472 #. type: Content of: <book><part><chapter><section><para>
9473 #: freeculture.xml:6989
9475 "Whereas originally the law regulated only publishers, the change in "
9476 "copyright's scope means that the law today regulates publishers, users, and "
9477 "authors. It regulates them because all three are capable of making copies, "
9478 "and the core of the regulation of copyright law is copies.<placeholder "
9479 "type=\"footnote\" id=\"0\"/>"
9483 #. type: Content of: <book><part><chapter><section><para>
9484 #: freeculture.xml:7006
9486 "<quote>Copies.</quote> That certainly sounds like the obvious thing for "
9487 "<emphasis>copy</emphasis>right law to regulate. But as with Jack Valenti's "
9488 "argument at the start of this chapter, that <quote>creative property</quote> "
9489 "deserves the <quote>same rights</quote> as all other property, it is the "
9490 "<emphasis>obvious</emphasis> that we need to be most careful about. For "
9491 "while it may be obvious that in the world before the Internet, copies were "
9492 "the obvious trigger for copyright law, upon reflection, it should be obvious "
9493 "that in the world with the Internet, copies should <emphasis>not</emphasis> "
9494 "be the trigger for copyright law. More precisely, they should not "
9495 "<emphasis>always</emphasis> be the trigger for copyright law."
9499 #. type: Content of: <book><part><chapter><section><para><footnote><para>
9500 #: freeculture.xml:7024
9502 "Thus, my argument is not that in each place that copyright law extends, we "
9503 "should repeal it. It is instead that we should have a good argument for its "
9504 "extending where it does, and should not determine its reach on the basis of "
9505 "arbitrary and automatic changes caused by technology."
9508 #. type: Content of: <book><part><chapter><section><para>
9509 #: freeculture.xml:7019
9511 "This is perhaps the central claim of this book, so let me take this very "
9512 "slowly so that the point is not easily missed. My claim is that the Internet "
9513 "should at least force us to rethink the conditions under which the law of "
9514 "copyright automatically applies,<placeholder type=\"footnote\" id=\"0\"/> "
9515 "because it is clear that the current reach of copyright was never "
9516 "contemplated, much less chosen, by the legislators who enacted copyright "
9520 #. type: Content of: <book><part><chapter><section><para>
9521 #: freeculture.xml:7035
9523 "We can see this point abstractly by beginning with this largely empty "
9527 #. type: Content of: <book><part><chapter><section><figure><title>
9528 #: freeculture.xml:7039
9529 msgid "All potential uses of a book."
9532 #. type: Content of: <book><part><chapter><section><figure>
9533 #: freeculture.xml:7040
9534 msgid "<graphic fileref=\"images/1521.png\"></graphic>"
9538 #. type: Content of: <book><part><chapter><section><para>
9539 #: freeculture.xml:7044
9541 "Think about a book in real space, and imagine this circle to represent all "
9542 "its potential <emphasis>uses</emphasis>. Most of these uses are unregulated "
9543 "by copyright law, because the uses don't create a copy. If you read a book, "
9544 "that act is not regulated by copyright law. If you give someone the book, "
9545 "that act is not regulated by copyright law. If you resell a book, that act "
9546 "is not regulated (copyright law expressly states that after the first sale "
9547 "of a book, the copyright owner can impose no further conditions on the "
9548 "disposition of the book). If you sleep on the book or use it to hold up a "
9549 "lamp or let your puppy chew it up, those acts are not regulated by copyright "
9550 "law, because those acts do not make a copy."
9553 #. type: Content of: <book><part><chapter><section><figure><title>
9554 #: freeculture.xml:7057
9555 msgid "Examples of unregulated uses of a book."
9558 #. type: Content of: <book><part><chapter><section><figure>
9559 #: freeculture.xml:7058
9560 msgid "<graphic fileref=\"images/1531.png\"></graphic>"
9563 #. type: Content of: <book><part><chapter><section><para>
9564 #: freeculture.xml:7061
9566 "Obviously, however, some uses of a copyrighted book are regulated by "
9567 "copyright law. Republishing the book, for example, makes a copy. It is "
9568 "therefore regulated by copyright law. Indeed, this particular use stands at "
9569 "the core of this circle of possible uses of a copyrighted work. It is the "
9570 "paradigmatic use properly regulated by copyright regulation (see first "
9571 "diagram on next page)."
9574 #. type: Content of: <book><part><chapter><section><para>
9575 #: freeculture.xml:7069
9577 "Finally, there is a tiny sliver of otherwise regulated copying uses that "
9578 "remain unregulated because the law considers these <quote>fair uses.</quote>"
9581 #. type: Content of: <book><part><chapter><section><figure><title>
9582 #: freeculture.xml:7074
9584 "Republishing stands at the core of this circle of possible uses of a "
9588 #. type: Content of: <book><part><chapter><section><figure>
9589 #: freeculture.xml:7075
9590 msgid "<graphic fileref=\"images/1541.png\"></graphic>"
9593 #. type: Content of: <book><part><chapter><section><para>
9594 #: freeculture.xml:7078
9596 "These are uses that themselves involve copying, but which the law treats as "
9597 "unregulated because public policy demands that they remain unregulated. You "
9598 "are free to quote from this book, even in a review that is quite negative, "
9599 "without my permission, even though that quoting makes a copy. That copy "
9600 "would ordinarily give the copyright owner the exclusive right to say whether "
9601 "the copy is allowed or not, but the law denies the owner any exclusive right "
9602 "over such <quote>fair uses</quote> for public policy (and possibly First "
9603 "Amendment) reasons."
9606 #. type: Content of: <book><part><chapter><section><figure><title>
9607 #: freeculture.xml:7088
9608 msgid "Unregulated copying considered <quote>fair uses.</quote>"
9611 #. type: Content of: <book><part><chapter><section><figure>
9612 #: freeculture.xml:7089
9613 msgid "<graphic fileref=\"images/1542.png\"></graphic>"
9616 #. type: Content of: <book><part><chapter><section><figure><title>
9617 #: freeculture.xml:7093
9619 "Uses that before were presumptively unregulated are now presumptively "
9623 #. type: Content of: <book><part><chapter><section><figure>
9624 #: freeculture.xml:7094
9625 msgid "<graphic fileref=\"images/1551.png\"></graphic>"
9629 #. type: Content of: <book><part><chapter><section><para>
9630 #: freeculture.xml:7098
9632 "In real space, then, the possible uses of a book are divided into three "
9633 "sorts: (1) unregulated uses, (2) regulated uses, and (3) regulated uses that "
9634 "are nonetheless deemed <quote>fair</quote> regardless of the copyright "
9639 #. type: Content of: <book><part><chapter><section><para><footnote><para>
9640 #: freeculture.xml:7106
9642 "I don't mean <quote>nature</quote> in the sense that it couldn't be "
9643 "different, but rather that its present instantiation entails a copy. Optical "
9644 "networks need not make copies of content they transmit, and a digital "
9645 "network could be designed to delete anything it copies so that the same "
9646 "number of copies remain."
9649 #. type: Content of: <book><part><chapter><section><para>
9650 #: freeculture.xml:7103
9652 "Enter the Internet—a distributed, digital network where every use of a "
9653 "copyrighted work produces a copy.<placeholder type=\"footnote\" id=\"0\"/> "
9654 "And because of this single, arbitrary feature of the design of a digital "
9655 "network, the scope of category 1 changes dramatically. Uses that before were "
9656 "presumptively unregulated are now presumptively regulated. No longer is "
9657 "there a set of presumptively unregulated uses that define a freedom "
9658 "associated with a copyrighted work. Instead, each use is now subject to the "
9659 "copyright, because each use also makes a copy—category 1 gets sucked "
9660 "into category 2. And those who would defend the unregulated uses of "
9661 "copyrighted work must look exclusively to category 3, fair uses, to bear the "
9662 "burden of this shift."
9666 #. type: Content of: <book><part><chapter><section><para>
9667 #: freeculture.xml:7124
9669 "So let's be very specific to make this general point clear. Before the "
9670 "Internet, if you purchased a book and read it ten times, there would be no "
9671 "plausible <emphasis>copyright</emphasis>-related argument that the copyright "
9672 "owner could make to control that use of her book. Copyright law would have "
9673 "nothing to say about whether you read the book once, ten times, or every "
9674 "night before you went to bed. None of those instances of "
9675 "use—reading— could be regulated by copyright law because none of "
9676 "those uses produced a copy."
9679 #. type: Content of: <book><part><chapter><section><para>
9680 #: freeculture.xml:7136
9682 "But the same book as an e-book is effectively governed by a different set of "
9683 "rules. Now if the copyright owner says you may read the book only once or "
9684 "only once a month, then <emphasis>copyright law</emphasis> would aid the "
9685 "copyright owner in exercising this degree of control, because of the "
9686 "accidental feature of copyright law that triggers its application upon there "
9687 "being a copy. Now if you read the book ten times and the license says you "
9688 "may read it only five times, then whenever you read the book (or any portion "
9689 "of it) beyond the fifth time, you are making a copy of the book contrary to "
9690 "the copyright owner's wish."
9693 #. type: Content of: <book><part><chapter><section><para>
9694 #: freeculture.xml:7148
9696 "There are some people who think this makes perfect sense. My aim just now is "
9697 "not to argue about whether it makes sense or not. My aim is only to make "
9698 "clear the change. Once you see this point, a few other points also become "
9702 #. type: Content of: <book><part><chapter><section><para>
9703 #: freeculture.xml:7154
9705 "First, making category 1 disappear is not anything any policy maker ever "
9706 "intended. Congress did not think through the collapse of the presumptively "
9707 "unregulated uses of copyrighted works. There is no evidence at all that "
9708 "policy makers had this idea in mind when they allowed our policy here to "
9709 "shift. Unregulated uses were an important part of free culture before the "
9713 #. type: Content of: <book><part><chapter><section><para>
9714 #: freeculture.xml:7162
9716 "Second, this shift is especially troubling in the context of transformative "
9717 "uses of creative content. Again, we can all understand the wrong in "
9718 "commercial piracy. But the law now purports to regulate "
9719 "<emphasis>any</emphasis> transformation you make of creative work using a "
9720 "machine. <quote>Copy and paste</quote> and <quote>cut and paste</quote> "
9721 "become crimes. Tinkering with a story and releasing it to others exposes the "
9722 "tinkerer to at least a requirement of justification. However troubling the "
9723 "expansion with respect to copying a particular work, it is extraordinarily "
9724 "troubling with respect to transformative uses of creative work."
9728 #. type: Content of: <book><part><chapter><section><para>
9729 #: freeculture.xml:7174
9731 "Third, this shift from category 1 to category 2 puts an extraordinary burden "
9732 "on category 3 (<quote>fair use</quote>) that fair use never before had to "
9733 "bear. If a copyright owner now tried to control how many times I could read "
9734 "a book on-line, the natural response would be to argue that this is a "
9735 "violation of my fair use rights. But there has never been any litigation "
9736 "about whether I have a fair use right to read, because before the Internet, "
9737 "reading did not trigger the application of copyright law and hence the need "
9738 "for a fair use defense. The right to read was effectively protected before "
9739 "because reading was not regulated."
9742 #. type: Content of: <book><part><chapter><section><para>
9743 #: freeculture.xml:7188
9745 "This point about fair use is totally ignored, even by advocates for free "
9746 "culture. We have been cornered into arguing that our rights depend upon fair "
9747 "use—never even addressing the earlier question about the expansion in "
9748 "effective regulation. A thin protection grounded in fair use makes sense "
9749 "when the vast majority of uses are <emphasis>unregulated</emphasis>. But "
9750 "when everything becomes presumptively regulated, then the protections of "
9751 "fair use are not enough."
9754 #. type: Content of: <book><part><chapter><section><para>
9755 #: freeculture.xml:7201
9757 "The case of Video Pipeline is a good example. Video Pipeline was in the "
9758 "business of making <quote>trailer</quote> advertisements for movies "
9759 "available to video stores. The video stores displayed the trailers as a way "
9760 "to sell videos. Video Pipeline got the trailers from the film distributors, "
9761 "put the trailers on tape, and sold the tapes to the retail stores."
9764 #. type: Content of: <book><part><chapter><section><para>
9765 #: freeculture.xml:7208
9767 "The company did this for about fifteen years. Then, in 1997, it began to "
9768 "think about the Internet as another way to distribute these previews. The "
9769 "idea was to expand their <quote>selling by sampling</quote> technique by "
9770 "giving on-line stores the same ability to enable <quote>browsing.</quote> "
9771 "Just as in a bookstore you can read a few pages of a book before you buy the "
9772 "book, so, too, you would be able to sample a bit from the movie on-line "
9773 "before you bought it."
9777 #. type: Content of: <book><part><chapter><section><para>
9778 #: freeculture.xml:7217
9780 "In 1998, Video Pipeline informed Disney and other film distributors that it "
9781 "intended to distribute the trailers through the Internet (rather than "
9782 "sending the tapes) to distributors of their videos. Two years later, Disney "
9783 "told Video Pipeline to stop. The owner of Video Pipeline asked Disney to "
9784 "talk about the matter—he had built a business on distributing this "
9785 "content as a way to help sell Disney films; he had customers who depended "
9786 "upon his delivering this content. Disney would agree to talk only if Video "
9787 "Pipeline stopped the distribution immediately. Video Pipeline thought it "
9788 "was within their <quote>fair use</quote> rights to distribute the clips as "
9789 "they had. So they filed a lawsuit to ask the court to declare that these "
9790 "rights were in fact their rights."
9793 #. type: Content of: <book><part><chapter><section><para>
9794 #: freeculture.xml:7232
9796 "Disney countersued—for $100 million in damages. Those damages were "
9797 "predicated upon a claim that Video Pipeline had <quote>willfully "
9798 "infringed</quote> on Disney's copyright. When a court makes a finding of "
9799 "willful infringement, it can award damages not on the basis of the actual "
9800 "harm to the copyright owner, but on the basis of an amount set in the "
9801 "statute. Because Video Pipeline had distributed seven hundred clips of "
9802 "Disney movies to enable video stores to sell copies of those movies, Disney "
9803 "was now suing Video Pipeline for $100 million."
9806 #. type: Content of: <book><part><chapter><section><para>
9807 #: freeculture.xml:7242
9809 "Disney has the right to control its property, of course. But the video "
9810 "stores that were selling Disney's films also had some sort of right to be "
9811 "able to sell the films that they had bought from Disney. Disney's claim in "
9812 "court was that the stores were allowed to sell the films and they were "
9813 "permitted to list the titles of the films they were selling, but they were "
9814 "not allowed to show clips of the films as a way of selling them without "
9815 "Disney's permission."
9818 #. type: Content of: <book><part><chapter><section><para>
9819 #: freeculture.xml:7252
9821 "Now, you might think this is a close case, and I think the courts would "
9822 "consider it a close case. My point here is to map the change that gives "
9823 "Disney this power. Before the Internet, Disney couldn't really control how "
9824 "people got access to their content. Once a video was in the marketplace, the "
9825 "<quote>first-sale doctrine</quote> would free the seller to use the video as "
9826 "he wished, including showing portions of it in order to engender sales of "
9827 "the entire movie video. But with the Internet, it becomes possible for "
9828 "Disney to centralize control over access to this content. Because each use "
9829 "of the Internet produces a copy, use on the Internet becomes subject to the "
9830 "copyright owner's control. The technology expands the scope of effective "
9831 "control, because the technology builds a copy into every transaction."
9834 #. type: Content of: <book><part><chapter><section><indexterm><primary>
9835 #: freeculture.xml:7265
9836 msgid "Barnes & Noble"
9840 #. type: Content of: <book><part><chapter><section><para>
9841 #: freeculture.xml:7268
9843 "No doubt, a potential is not yet an abuse, and so the potential for control "
9844 "is not yet the abuse of control. Barnes & Noble has the right to say you "
9845 "can't touch a book in their store; property law gives them that right. But "
9846 "the market effectively protects against that abuse. If Barnes & Noble "
9847 "banned browsing, then consumers would choose other bookstores. Competition "
9848 "protects against the extremes. And it may well be (my argument so far does "
9849 "not even question this) that competition would prevent any similar danger "
9850 "when it comes to copyright. Sure, publishers exercising the rights that "
9851 "authors have assigned to them might try to regulate how many times you read "
9852 "a book, or try to stop you from sharing the book with anyone. But in a "
9853 "competitive market such as the book market, the dangers of this happening "
9857 #. type: Content of: <book><part><chapter><section><para>
9858 #: freeculture.xml:7283
9860 "Again, my aim so far is simply to map the changes that this changed "
9861 "architecture enables. Enabling technology to enforce the control of "
9862 "copyright means that the control of copyright is no longer defined by "
9863 "balanced policy. The control of copyright is simply what private owners "
9864 "choose. In some contexts, at least, that fact is harmless. But in some "
9865 "contexts it is a recipe for disaster."
9868 #. type: Content of: <book><part><chapter><section><title>
9869 #: freeculture.xml:7292
9870 msgid "Architecture and Law: Force"
9873 #. type: Content of: <book><part><chapter><section><para>
9874 #: freeculture.xml:7294
9876 "The disappearance of unregulated uses would be change enough, but a second "
9877 "important change brought about by the Internet magnifies its "
9878 "significance. This second change does not affect the reach of copyright "
9879 "regulation; it affects how such regulation is enforced."
9882 #. type: Content of: <book><part><chapter><section><para>
9883 #: freeculture.xml:7300
9885 "In the world before digital technology, it was generally the law that "
9886 "controlled whether and how someone was regulated by copyright law. The law, "
9887 "meaning a court, meaning a judge: In the end, it was a human, trained in the "
9888 "tradition of the law and cognizant of the balances that tradition embraced, "
9889 "who said whether and how the law would restrict your freedom."
9892 #. type: Content of: <book><part><chapter><section><indexterm><primary>
9893 #: freeculture.xml:7307
9897 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
9898 #: freeculture.xml:7309 freeculture.xml:7488
9899 msgid "Marx Brothers"
9903 #. type: Content of: <book><part><chapter><section><para><footnote><para>
9904 #: freeculture.xml:7323
9906 "See David Lange, <quote>Recognizing the Public Domain,</quote> "
9907 "<citetitle>Law and Contemporary Problems</citetitle> 44 (1981): "
9911 #. type: Content of: <book><part><chapter><section><para>
9912 #: freeculture.xml:7315
9914 "There's a famous story about a battle between the Marx Brothers and Warner "
9915 "Brothers. The Marxes intended to make a parody of "
9916 "<citetitle>Casablanca</citetitle>. Warner Brothers objected. They wrote a "
9917 "nasty letter to the Marxes, warning them that there would be serious legal "
9918 "consequences if they went forward with their plan.<placeholder "
9919 "type=\"footnote\" id=\"0\"/>"
9922 #. type: Content of: <book><part><chapter><section><para><footnote><para>
9923 #: freeculture.xml:7332
9925 "Ibid. See also Vaidhyanathan, <citetitle>Copyrights and "
9926 "Copywrongs</citetitle>, 1–3. <placeholder type=\"indexterm\" "
9930 #. type: Content of: <book><part><chapter><section><para>
9931 #: freeculture.xml:7328
9933 "This led the Marx Brothers to respond in kind. They warned Warner Brothers "
9934 "that the Marx Brothers <quote>were brothers long before you "
9935 "were.</quote><placeholder type=\"footnote\" id=\"0\"/> The Marx Brothers "
9936 "therefore owned the word <citetitle>brothers</citetitle>, and if Warner "
9937 "Brothers insisted on trying to control <citetitle>Casablanca</citetitle>, "
9938 "then the Marx Brothers would insist on control over "
9939 "<citetitle>brothers</citetitle>."
9942 #. type: Content of: <book><part><chapter><section><para>
9943 #: freeculture.xml:7342
9945 "An absurd and hollow threat, of course, because Warner Brothers, like the "
9946 "Marx Brothers, knew that no court would ever enforce such a silly "
9947 "claim. This extremism was irrelevant to the real freedoms anyone (including "
9948 "Warner Brothers) enjoyed."
9951 #. type: Content of: <book><part><chapter><section><para>
9952 #: freeculture.xml:7348
9954 "On the Internet, however, there is no check on silly rules, because on the "
9955 "Internet, increasingly, rules are enforced not by a human but by a machine: "
9956 "Increasingly, the rules of copyright law, as interpreted by the copyright "
9957 "owner, get built into the technology that delivers copyrighted content. It "
9958 "is code, rather than law, that rules. And the problem with code regulations "
9959 "is that, unlike law, code has no shame. Code would not get the humor of the "
9960 "Marx Brothers. The consequence of that is not at all funny."
9963 #. type: Content of: <book><part><chapter><section><indexterm><primary>
9964 #: freeculture.xml:7361
9965 msgid "Adobe eBook Reader"
9968 #. type: Content of: <book><part><chapter><section><para>
9969 #: freeculture.xml:7364
9970 msgid "Consider the life of my Adobe eBook Reader."
9973 #. type: Content of: <book><part><chapter><section><para>
9974 #: freeculture.xml:7367
9976 "An e-book is a book delivered in electronic form. An Adobe eBook is not a "
9977 "book that Adobe has published; Adobe simply produces the software that "
9978 "publishers use to deliver e-books. It provides the technology, and the "
9979 "publisher delivers the content by using the technology."
9982 #. type: Content of: <book><part><chapter><section><para>
9983 #: freeculture.xml:7374
9984 msgid "On the next page is a picture of an old version of my Adobe eBook Reader."
9988 #. type: Content of: <book><part><chapter><section><para>
9989 #: freeculture.xml:7378
9991 "As you can see, I have a small collection of e-books within this e-book "
9992 "library. Some of these books reproduce content that is in the public domain: "
9993 "<citetitle>Middlemarch</citetitle>, for example, is in the public domain. "
9994 "Some of them reproduce content that is not in the public domain: My own book "
9995 "<citetitle>The Future of Ideas</citetitle> is not yet within the public "
9996 "domain. Consider <citetitle>Middlemarch</citetitle> first. If you click on "
9997 "my e-book copy of <citetitle>Middlemarch</citetitle>, you'll see a fancy "
9998 "cover, and then a button at the bottom called Permissions."
10001 #. type: Content of: <book><part><chapter><section><figure><title>
10002 #: freeculture.xml:7391
10003 msgid "Picture of an old version of Adobe eBook Reader"
10006 #. type: Content of: <book><part><chapter><section><figure>
10007 #: freeculture.xml:7392
10008 msgid "<graphic fileref=\"images/1611.png\"></graphic>"
10011 #. type: Content of: <book><part><chapter><section><para>
10012 #: freeculture.xml:7395
10014 "If you click on the Permissions button, you'll see a list of the permissions "
10015 "that the publisher purports to grant with this book."
10018 #. type: Content of: <book><part><chapter><section><figure><title>
10019 #: freeculture.xml:7399
10020 msgid "List of the permissions that the publisher purports to grant."
10023 #. type: Content of: <book><part><chapter><section><figure>
10024 #: freeculture.xml:7400
10025 msgid "<graphic fileref=\"images/1612.png\"></graphic>"
10029 #. type: Content of: <book><part><chapter><section><para>
10030 #: freeculture.xml:7404
10032 "According to my eBook Reader, I have the permission to copy to the clipboard "
10033 "of the computer ten text selections every ten days. (So far, I've copied no "
10034 "text to the clipboard.) I also have the permission to print ten pages from "
10035 "the book every ten days. Lastly, I have the permission to use the Read Aloud "
10036 "button to hear <citetitle>Middlemarch</citetitle> read aloud through the "
10040 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
10041 #: freeculture.xml:7414
10045 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
10046 #: freeculture.xml:7415
10047 msgid "<citetitle>Politics</citetitle>, (Aristotle)"
10050 #. type: Content of: <book><part><chapter><section><para>
10051 #: freeculture.xml:7412
10053 "Here's the e-book for another work in the public domain (including the "
10054 "translation): Aristotle's <citetitle>Politics</citetitle>. <placeholder "
10055 "type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/>"
10058 #. type: Content of: <book><part><chapter><section><figure><title>
10059 #: freeculture.xml:7418
10060 msgid "E-book of Aristotle;s <quote>Politics</quote>"
10063 #. type: Content of: <book><part><chapter><section><figure>
10064 #: freeculture.xml:7419
10065 msgid "<graphic fileref=\"images/1621.png\"></graphic>"
10068 #. type: Content of: <book><part><chapter><section><para>
10069 #: freeculture.xml:7422
10071 "According to its permissions, no printing or copying is permitted at "
10072 "all. But fortunately, you can use the Read Aloud button to hear the book."
10075 #. type: Content of: <book><part><chapter><section><figure><title>
10076 #: freeculture.xml:7427
10077 msgid "List of the permissions for Aristotle;s <quote>Politics</quote>."
10080 #. type: Content of: <book><part><chapter><section><figure>
10081 #: freeculture.xml:7428
10082 msgid "<graphic fileref=\"images/1622.png\"></graphic>"
10085 #. type: Content of: <book><part><chapter><section><para>
10086 #: freeculture.xml:7431
10088 "Finally (and most embarrassingly), here are the permissions for the original "
10089 "e-book version of my last book, <citetitle>The Future of Ideas</citetitle>:"
10092 #. type: Content of: <book><part><chapter><section><figure><title>
10093 #: freeculture.xml:7437
10094 msgid "List of the permissions for <quote>The Future of Ideas</quote>."
10097 #. type: Content of: <book><part><chapter><section><figure>
10098 #: freeculture.xml:7438
10099 msgid "<graphic fileref=\"images/1631.png\"></graphic>"
10102 #. type: Content of: <book><part><chapter><section><para>
10103 #: freeculture.xml:7441
10104 msgid "No copying, no printing, and don't you dare try to listen to this book!"
10108 #. type: Content of: <book><part><chapter><section><para><footnote><para>
10109 #: freeculture.xml:7451
10111 "In principle, a contract might impose a requirement on me. I might, for "
10112 "example, buy a book from you that includes a contract that says I will read "
10113 "it only three times, or that I promise to read it three times. But that "
10114 "obligation (and the limits for creating that obligation) would come from the "
10115 "contract, not from copyright law, and the obligations of contract would not "
10116 "necessarily pass to anyone who subsequently acquired the book."
10119 #. type: Content of: <book><part><chapter><section><para>
10120 #: freeculture.xml:7444
10122 "Now, the Adobe eBook Reader calls these controls "
10123 "<quote>permissions</quote>— as if the publisher has the power to "
10124 "control how you use these works. For works under copyright, the copyright "
10125 "owner certainly does have the power—up to the limits of the copyright "
10126 "law. But for work not under copyright, there is no such copyright "
10127 "power.<placeholder type=\"footnote\" id=\"0\"/> When my e-book of "
10128 "<citetitle>Middlemarch</citetitle> says I have the permission to copy only "
10129 "ten text selections into the memory every ten days, what that really means "
10130 "is that the eBook Reader has enabled the publisher to control how I use the "
10131 "book on my computer, far beyond the control that the law would enable."
10134 #. type: Content of: <book><part><chapter><section><para>
10135 #: freeculture.xml:7466
10137 "The control comes instead from the code—from the technology within "
10138 "which the e-book <quote>lives.</quote> Though the e-book says that these are "
10139 "permissions, they are not the sort of <quote>permissions</quote> that most "
10140 "of us deal with. When a teenager gets <quote>permission</quote> to stay out "
10141 "till midnight, she knows (unless she's Cinderella) that she can stay out "
10142 "till 2 A.M., but will suffer a punishment if she's caught. But when the "
10143 "Adobe eBook Reader says I have the permission to make ten copies of the text "
10144 "into the computer's memory, that means that after I've made ten copies, the "
10145 "computer will not make any more. The same with the printing restrictions: "
10146 "After ten pages, the eBook Reader will not print any more pages. It's the "
10147 "same with the silly restriction that says that you can't use the Read Aloud "
10148 "button to read my book aloud—it's not that the company will sue you if "
10149 "you do; instead, if you push the Read Aloud button with my book, the machine "
10150 "simply won't read aloud."
10153 #. type: Content of: <book><part><chapter><section><para>
10154 #: freeculture.xml:7484
10156 "These are <emphasis>controls</emphasis>, not permissions. Imagine a world "
10157 "where the Marx Brothers sold word processing software that, when you tried "
10158 "to type <quote>Warner Brothers,</quote> erased <quote>Brothers</quote> from "
10159 "the sentence. <placeholder type=\"indexterm\" id=\"0\"/>"
10162 #. type: Content of: <book><part><chapter><section><para>
10163 #: freeculture.xml:7491
10165 "This is the future of copyright law: not so much copyright "
10166 "<emphasis>law</emphasis> as copyright <emphasis>code</emphasis>. The "
10167 "controls over access to content will not be controls that are ratified by "
10168 "courts; the controls over access to content will be controls that are coded "
10169 "by programmers. And whereas the controls that are built into the law are "
10170 "always to be checked by a judge, the controls that are built into the "
10171 "technology have no similar built-in check."
10174 #. type: Content of: <book><part><chapter><section><para>
10175 #: freeculture.xml:7500
10177 "How significant is this? Isn't it always possible to get around the controls "
10178 "built into the technology? Software used to be sold with technologies that "
10179 "limited the ability of users to copy the software, but those were trivial "
10180 "protections to defeat. Why won't it be trivial to defeat these protections "
10184 #. type: Content of: <book><part><chapter><section><para>
10185 #: freeculture.xml:7507
10187 "We've only scratched the surface of this story. Return to the Adobe eBook "
10191 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
10192 #: freeculture.xml:7517
10193 msgid "Alice's Adventures in Wonderland (Carroll)"
10196 #. type: Content of: <book><part><chapter><section><para>
10197 #: freeculture.xml:7511
10199 "Early in the life of the Adobe eBook Reader, Adobe suffered a public "
10200 "relations nightmare. Among the books that you could download for free on the "
10201 "Adobe site was a copy of <citetitle>Alice's Adventures in "
10202 "Wonderland</citetitle>. This wonderful book is in the public domain. Yet "
10203 "when you clicked on Permissions for that book, you got the following report: "
10204 "<placeholder type=\"indexterm\" id=\"0\"/>"
10207 #. type: Content of: <book><part><chapter><section><figure><title>
10208 #: freeculture.xml:7520
10209 msgid "List of the permissions for <quote>Alice's Adventures in Wonderland</quote>."
10212 #. type: Content of: <book><part><chapter><section><figure>
10213 #: freeculture.xml:7522
10214 msgid "<graphic fileref=\"images/1641.png\"></graphic>"
10217 #. type: Content of: <book><part><chapter><section><para>
10218 #: freeculture.xml:7526
10220 "Here was a public domain children's book that you were not allowed to copy, "
10221 "not allowed to lend, not allowed to give, and, as the "
10222 "<quote>permissions</quote> indicated, not allowed to <quote>read "
10226 #. type: Content of: <book><part><chapter><section><para>
10227 #: freeculture.xml:7531
10229 "The public relations nightmare attached to that final permission. For the "
10230 "text did not say that you were not permitted to use the Read Aloud button; "
10231 "it said you did not have the permission to read the book aloud. That led "
10232 "some people to think that Adobe was restricting the right of parents, for "
10233 "example, to read the book to their children, which seemed, to say the least, "
10237 #. type: Content of: <book><part><chapter><section><para>
10238 #: freeculture.xml:7539
10240 "Adobe responded quickly that it was absurd to think that it was trying to "
10241 "restrict the right to read a book aloud. Obviously it was only restricting "
10242 "the ability to use the Read Aloud button to have the book read aloud. But "
10243 "the question Adobe never did answer is this: Would Adobe thus agree that a "
10244 "consumer was free to use software to hack around the restrictions built into "
10245 "the eBook Reader? If some company (call it Elcomsoft) developed a program to "
10246 "disable the technological protection built into an Adobe eBook so that a "
10247 "blind person, say, could use a computer to read the book aloud, would Adobe "
10248 "agree that such a use of an eBook Reader was fair? Adobe didn't answer "
10249 "because the answer, however absurd it might seem, is no."
10252 #. type: Content of: <book><part><chapter><section><para>
10253 #: freeculture.xml:7552
10255 "The point is not to blame Adobe. Indeed, Adobe is among the most innovative "
10256 "companies developing strategies to balance open access to content with "
10257 "incentives for companies to innovate. But Adobe's technology enables "
10258 "control, and Adobe has an incentive to defend this control. That incentive "
10259 "is understandable, yet what it creates is often crazy."
10262 #. type: Content of: <book><part><chapter><section><para>
10263 #: freeculture.xml:7561
10265 "To see the point in a particularly absurd context, consider a favorite story "
10266 "of mine that makes the same point."
10269 #. type: Content of: <book><part><chapter><section><indexterm><primary>
10270 #: freeculture.xml:7565 freeculture.xml:7714 freeculture.xml:7785 freeculture.xml:7891
10271 msgid "Aibo robotic dog"
10274 #. type: Content of: <book><part><chapter><section><indexterm><primary>
10275 #: freeculture.xml:7568 freeculture.xml:7717 freeculture.xml:7786 freeculture.xml:7892
10276 msgid "robotic dog"
10279 #. type: Content of: <book><part><chapter><section><indexterm><primary>
10280 #: freeculture.xml:7571 freeculture.xml:7720 freeculture.xml:7788 freeculture.xml:7894
10284 #. type: Content of: <book><part><chapter><section><indexterm><secondary>
10285 #: freeculture.xml:7572 freeculture.xml:7721 freeculture.xml:7789 freeculture.xml:7895
10286 msgid "Aibo robotic dog produced by"
10289 #. type: Content of: <book><part><chapter><section><para>
10290 #: freeculture.xml:7575
10292 "Consider the robotic dog made by Sony named <quote>Aibo.</quote> The Aibo "
10293 "learns tricks, cuddles, and follows you around. It eats only electricity and "
10294 "that doesn't leave that much of a mess (at least in your house)."
10297 #. type: Content of: <book><part><chapter><section><para>
10298 #: freeculture.xml:7580
10300 "The Aibo is expensive and popular. Fans from around the world have set up "
10301 "clubs to trade stories. One fan in particular set up a Web site to enable "
10302 "information about the Aibo dog to be shared. This fan set <beginpage "
10303 "pagenum=\"165\"/> up aibopet.com (and aibohack.com, but that resolves to the "
10304 "same site), and on that site he provided information about how to teach an "
10305 "Aibo to do tricks in addition to the ones Sony had taught it."
10308 #. type: Content of: <book><part><chapter><section><para>
10309 #: freeculture.xml:7589
10311 "<quote>Teach</quote> here has a special meaning. Aibos are just cute "
10312 "computers. You teach a computer how to do something by programming it "
10313 "differently. So to say that aibopet.com was giving information about how to "
10314 "teach the dog to do new tricks is just to say that aibopet.com was giving "
10315 "information to users of the Aibo pet about how to hack their computer "
10316 "<quote>dog</quote> to make it do new tricks (thus, aibohack.com)."
10319 #. type: Content of: <book><part><chapter><section><para>
10320 #: freeculture.xml:7597
10322 "If you're not a programmer or don't know many programmers, the word "
10323 "<citetitle>hack</citetitle> has a particularly unfriendly "
10324 "connotation. Nonprogrammers hack bushes or weeds. Nonprogrammers in horror "
10325 "movies do even worse. But to programmers, or coders, as I call them, "
10326 "<citetitle>hack</citetitle> is a much more positive "
10327 "term. <citetitle>Hack</citetitle> just means code that enables the program "
10328 "to do something it wasn't originally intended or enabled to do. If you buy a "
10329 "new printer for an old computer, you might find the old computer doesn't "
10330 "run, or <quote>drive,</quote> the printer. If you discovered that, you'd "
10331 "later be happy to discover a hack on the Net by someone who has written a "
10332 "driver to enable the computer to drive the printer you just bought."
10335 #. type: Content of: <book><part><chapter><section><para>
10336 #: freeculture.xml:7611
10338 "Some hacks are easy. Some are unbelievably hard. Hackers as a community like "
10339 "to challenge themselves and others with increasingly difficult "
10340 "tasks. There's a certain respect that goes with the talent to hack "
10341 "well. There's a well-deserved respect that goes with the talent to hack "
10345 #. type: Content of: <book><part><chapter><section><para>
10346 #: freeculture.xml:7618
10348 "The Aibo fan was displaying a bit of both when he hacked the program and "
10349 "offered to the world a bit of code that would enable the Aibo to dance "
10350 "jazz. The dog wasn't programmed to dance jazz. It was a clever bit of "
10351 "tinkering that turned the dog into a more talented creature than Sony had "
10356 #. type: Content of: <book><part><chapter><section><para>
10357 #: freeculture.xml:7628
10359 "I've told this story in many contexts, both inside and outside the United "
10360 "States. Once I was asked by a puzzled member of the audience, is it "
10361 "permissible for a dog to dance jazz in the United States? We forget that "
10362 "stories about the backcountry still flow across much of the world. So let's "
10363 "just be clear before we continue: It's not a crime anywhere (anymore) to "
10364 "dance jazz. Nor is it a crime to teach your dog to dance jazz. Nor should it "
10365 "be a crime (though we don't have a lot to go on here) to teach your robot "
10366 "dog to dance jazz. Dancing jazz is a completely legal activity. One imagines "
10367 "that the owner of aibopet.com thought, <emphasis>What possible problem could "
10368 "there be with teaching a robot dog to dance?</emphasis>"
10371 #. type: Content of: <book><part><chapter><section><para>
10372 #: freeculture.xml:7644
10374 "Let's put the dog to sleep for a minute, and turn to a pony show— not "
10375 "literally a pony show, but rather a paper that a Princeton academic named Ed "
10376 "Felten prepared for a conference. This Princeton academic is well known and "
10377 "respected. He was hired by the government in the Microsoft case to test "
10378 "Microsoft's claims about what could and could not be done with its own "
10379 "code. In that trial, he demonstrated both his brilliance and his "
10380 "coolness. Under heavy badgering by Microsoft lawyers, Ed Felten stood his "
10381 "ground. He was not about to be bullied into being silent about something he "
10385 #. type: Content of: <book><part><chapter><section><indexterm><primary>
10386 #: freeculture.xml:7667 freeculture.xml:10163
10387 msgid "Electronic Frontier Foundation"
10390 #. type: Content of: <book><part><chapter><section><para><footnote><para>
10391 #: freeculture.xml:7657
10393 "See Pamela Samuelson, <quote>Anticircumvention Rules: Threat to "
10394 "Science,</quote> <citetitle>Science</citetitle> 293 (2001): 2028; Brendan "
10395 "I. Koerner, <quote>Play Dead: Sony Muzzles the Techies Who Teach a Robot Dog "
10396 "New Tricks,</quote> <citetitle>American Prospect</citetitle>, January 2002; "
10397 "<quote>Court Dismisses Computer Scientists' Challenge to DMCA,</quote> "
10398 "<citetitle>Intellectual Property Litigation Reporter</citetitle>, 11 "
10399 "December 2001; Bill Holland, <quote>Copyright Act Raising Free-Speech "
10400 "Concerns,</quote> <citetitle>Billboard</citetitle>, May 2001; Janelle Brown, "
10401 "<quote>Is the RIAA Running Scared?</quote> Salon.com, April 2001; Electronic "
10402 "Frontier Foundation, <quote>Frequently Asked Questions about "
10403 "<citetitle>Felten and USENIX</citetitle> v. <citetitle>RIAA</citetitle> "
10404 "Legal Case,</quote> available at <ulink "
10405 "url=\"http://free-culture.cc/notes/\">link #27</ulink>. <placeholder "
10406 "type=\"indexterm\" id=\"0\"/>"
10409 #. type: Content of: <book><part><chapter><section><para>
10410 #: freeculture.xml:7655
10412 "But Felten's bravery was really tested in April 2001.<placeholder "
10413 "type=\"footnote\" id=\"0\"/> He and a group of colleagues were working on a "
10414 "paper to be submitted at conference. The paper was intended to describe the "
10415 "weakness in an encryption system being developed by the Secure Digital Music "
10416 "Initiative as a technique to control the distribution of music."
10419 #. type: Content of: <book><part><chapter><section><para>
10420 #: freeculture.xml:7675
10422 "The SDMI coalition had as its goal a technology to enable content owners to "
10423 "exercise much better control over their content than the Internet, as it "
10424 "originally stood, granted them. Using encryption, SDMI hoped to develop a "
10425 "standard that would allow the content owner to say <quote>this music cannot "
10426 "be copied,</quote> and have a computer respect that command. The technology "
10427 "was to be part of a <quote>trusted system</quote> of control that would get "
10428 "content owners to trust the system of the Internet much more."
10431 #. type: Content of: <book><part><chapter><section><para>
10432 #: freeculture.xml:7685
10434 "When SDMI thought it was close to a standard, it set up a competition. In "
10435 "exchange for providing contestants with the code to an SDMI-encrypted bit of "
10436 "content, contestants were to try to crack it and, if they did, report the "
10437 "problems to the consortium."
10441 #. type: Content of: <book><part><chapter><section><para>
10442 #: freeculture.xml:7692
10444 "Felten and his team figured out the encryption system quickly. He and the "
10445 "team saw the weakness of this system as a type: Many encryption systems "
10446 "would suffer the same weakness, and Felten and his team thought it "
10447 "worthwhile to point this out to those who study encryption."
10450 #. type: Content of: <book><part><chapter><section><para>
10451 #: freeculture.xml:7698
10453 "Let's review just what Felten was doing. Again, this is the United "
10454 "States. We have a principle of free speech. We have this principle not just "
10455 "because it is the law, but also because it is a really great idea. A "
10456 "strongly protected tradition of free speech is likely to encourage a wide "
10457 "range of criticism. That criticism is likely, in turn, to improve the "
10458 "systems or people or ideas criticized."
10461 #. type: Content of: <book><part><chapter><section><para>
10462 #: freeculture.xml:7706
10464 "What Felten and his colleagues were doing was publishing a paper describing "
10465 "the weakness in a technology. They were not spreading free music, or "
10466 "building and deploying this technology. The paper was an academic essay, "
10467 "unintelligible to most people. But it clearly showed the weakness in the "
10468 "SDMI system, and why SDMI would not, as presently constituted, succeed."
10471 #. type: Content of: <book><part><chapter><section><para>
10472 #: freeculture.xml:7724
10474 "What links these two, aibopet.com and Felten, is the letters they then "
10475 "received. Aibopet.com received a letter from Sony about the aibopet.com "
10476 "hack. Though a jazz-dancing dog is perfectly legal, Sony wrote:"
10479 #. type: Content of: <book><part><chapter><section><blockquote><para>
10480 #: freeculture.xml:7731
10482 "Your site contains information providing the means to circumvent AIBO-ware's "
10483 "copy protection protocol constituting a violation of the anti-circumvention "
10484 "provisions of the Digital Millennium Copyright Act."
10487 #. type: Content of: <book><part><chapter><section><para>
10488 #: freeculture.xml:7740
10490 "And though an academic paper describing the weakness in a system of "
10491 "encryption should also be perfectly legal, Felten received a letter from an "
10492 "RIAA lawyer that read:"
10496 #. type: Content of: <book><part><chapter><section><blockquote><para>
10497 #: freeculture.xml:7746
10499 "Any disclosure of information gained from participating in the Public "
10500 "Challenge would be outside the scope of activities permitted by the "
10501 "Agreement and could subject you and your research team to actions under the "
10502 "Digital Millennium Copyright Act (<quote>DMCA</quote>)."
10505 #. type: Content of: <book><part><chapter><section><para>
10506 #: freeculture.xml:7754
10508 "In both cases, this weirdly Orwellian law was invoked to control the spread "
10509 "of information. The Digital Millennium Copyright Act made spreading such "
10510 "information an offense."
10513 #. type: Content of: <book><part><chapter><section><para>
10514 #: freeculture.xml:7759
10516 "The DMCA was enacted as a response to copyright owners' first fear about "
10517 "cyberspace. The fear was that copyright control was effectively dead; the "
10518 "response was to find technologies that might compensate. These new "
10519 "technologies would be copyright protection technologies— technologies "
10520 "to control the replication and distribution of copyrighted material. They "
10521 "were designed as <emphasis>code</emphasis> to modify the original "
10522 "<emphasis>code</emphasis> of the Internet, to reestablish some protection "
10523 "for copyright owners."
10526 #. type: Content of: <book><part><chapter><section><para>
10527 #: freeculture.xml:7770
10529 "The DMCA was a bit of law intended to back up the protection of this code "
10530 "designed to protect copyrighted material. It was, we could say, "
10531 "<emphasis>legal code</emphasis> intended to buttress <emphasis>software "
10532 "code</emphasis> which itself was intended to support the <emphasis>legal "
10533 "code of copyright</emphasis>."
10536 #. type: Content of: <book><part><chapter><section><para>
10537 #: freeculture.xml:7777
10539 "But the DMCA was not designed merely to protect copyrighted works to the "
10540 "extent copyright law protected them. Its protection, that is, did not end at "
10541 "the line that copyright law drew. The DMCA regulated devices that were "
10542 "designed to circumvent copyright protection measures. It was designed to ban "
10543 "those devices, whether or not the use of the copyrighted material made "
10544 "possible by that circumvention would have been a copyright violation."
10548 #. type: Content of: <book><part><chapter><section><para>
10549 #: freeculture.xml:7792
10551 "Aibopet.com and Felten make the point. The Aibo hack circumvented a "
10552 "copyright protection system for the purpose of enabling the dog to dance "
10553 "jazz. That enablement no doubt involved the use of copyrighted material. But "
10554 "as aibopet.com's site was noncommercial, and the use did not enable "
10555 "subsequent copyright infringements, there's no doubt that aibopet.com's hack "
10556 "was fair use of Sony's copyrighted material. Yet fair use is not a defense "
10557 "to the DMCA. The question is not whether the use of the copyrighted material "
10558 "was a copyright violation. The question is whether a copyright protection "
10559 "system was circumvented."
10562 #. type: Content of: <book><part><chapter><section><para>
10563 #: freeculture.xml:7804
10565 "The threat against Felten was more attenuated, but it followed the same line "
10566 "of reasoning. By publishing a paper describing how a copyright protection "
10567 "system could be circumvented, the RIAA lawyer suggested, Felten himself was "
10568 "distributing a circumvention technology. Thus, even though he was not "
10569 "himself infringing anyone's copyright, his academic paper was enabling "
10570 "others to infringe others' copyright."
10573 #. type: Content of: <book><part><chapter><section><blockquote><para><footnote><para><indexterm><primary>
10574 #: freeculture.xml:7811 freeculture.xml:7844
10575 msgid "Rogers, Fred"
10578 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
10579 #: freeculture.xml:7821 freeculture.xml:7857 freeculture.xml:7889
10580 msgid "Conrad, Paul"
10583 #. type: Content of: <book><part><chapter><section><para>
10584 #: freeculture.xml:7813
10586 "The bizarreness of these arguments is captured in a cartoon drawn in 1981 by "
10587 "Paul Conrad. At that time, a court in California had held that the VCR could "
10588 "be banned because it was a copyright-infringing technology: It enabled "
10589 "consumers to copy films without the permission of the copyright owner. No "
10590 "doubt there were uses of the technology that were legal: Fred Rogers, aka "
10591 "<quote><citetitle>Mr. Rogers</citetitle>,</quote> for example, had testified "
10592 "in that case that he wanted people to feel free to tape Mr. Rogers' "
10593 "Neighborhood. <placeholder type=\"indexterm\" id=\"0\"/>"
10596 #. type: Content of: <book><part><chapter><section><blockquote><para><footnote><para>
10597 #: freeculture.xml:7840
10599 "<citetitle>Sony Corporation of America</citetitle> v. <citetitle>Universal "
10600 "City Studios, Inc</citetitle>., 464 U.S. 417, 455 fn. 27 (1984). Rogers "
10601 "never changed his view about the VCR. See James Lardner, <citetitle>Fast "
10602 "Forward: Hollywood, the Japanese, and the Onslaught of the VCR</citetitle> "
10603 "(New York: W. W. Norton, 1987), 270–71. <placeholder "
10604 "type=\"indexterm\" id=\"0\"/>"
10607 #. type: Content of: <book><part><chapter><section><blockquote><para>
10608 #: freeculture.xml:7825
10610 "Some public stations, as well as commercial stations, program the "
10611 "<quote>Neighborhood</quote> at hours when some children cannot use it. I "
10612 "think that it's a real service to families to be able to record such "
10613 "programs and show them at appropriate times. I have always felt that with "
10614 "the advent of all of this new technology that allows people to tape the "
10615 "<quote>Neighborhood</quote> off-the-air, and I'm speaking for the "
10616 "<quote>Neighborhood</quote> because that's what I produce, that they then "
10617 "become much more active in the programming of their family's television "
10618 "life. Very frankly, I am opposed to people being programmed by others. My "
10619 "whole approach in broadcasting has always been <quote>You are an important "
10620 "person just the way you are. You can make healthy decisions.</quote> Maybe "
10621 "I'm going on too long, but I just feel that anything that allows a person to "
10622 "be more active in the control of his or her life, in a healthy way, is "
10623 "important.<placeholder type=\"footnote\" id=\"0\"/>"
10627 #. type: Content of: <book><part><chapter><section><para>
10628 #: freeculture.xml:7850
10630 "Even though there were uses that were legal, because there were some uses "
10631 "that were illegal, the court held the companies producing the VCR "
10635 #. type: Content of: <book><part><chapter><section><para>
10636 #: freeculture.xml:7855
10638 "This led Conrad to draw the cartoon below, which we can adopt to the DMCA. "
10639 "<placeholder type=\"indexterm\" id=\"0\"/>"
10642 #. type: Content of: <book><part><chapter><section><para>
10643 #: freeculture.xml:7860
10644 msgid "No argument I have can top this picture, but let me try to get close."
10647 #. type: Content of: <book><part><chapter><section><para>
10648 #: freeculture.xml:7863
10650 "The anticircumvention provisions of the DMCA target copyright circumvention "
10651 "technologies. Circumvention technologies can be used for different "
10652 "ends. They can be used, for example, to enable massive pirating of "
10653 "copyrighted material—a bad end. Or they can be used to enable the use "
10654 "of particular copyrighted materials in ways that would be considered fair "
10655 "use—a good end."
10659 #. type: Content of: <book><part><chapter><section><para>
10660 #: freeculture.xml:7871
10662 "A handgun can be used to shoot a police officer or a child. Most would agree "
10663 "such a use is bad. Or a handgun can be used for target practice or to "
10664 "protect against an intruder. At least some would say that such a use would "
10665 "be good. It, too, is a technology that has both good and bad uses."
10668 #. type: Content of: <book><part><chapter><section><figure><title>
10669 #: freeculture.xml:7879
10670 msgid "VCR/handgun cartoon."
10673 #. type: Content of: <book><part><chapter><section><figure>
10674 #: freeculture.xml:7880
10675 msgid "<graphic fileref=\"images/1711.png\"></graphic>"
10678 #. type: Content of: <book><part><chapter><section><para>
10679 #: freeculture.xml:7883
10681 "The obvious point of Conrad's cartoon is the weirdness of a world where guns "
10682 "are legal, despite the harm they can do, while VCRs (and circumvention "
10683 "technologies) are illegal. Flash: <emphasis>No one ever died from copyright "
10684 "circumvention</emphasis>. Yet the law bans circumvention technologies "
10685 "absolutely, despite the potential that they might do some good, but permits "
10686 "guns, despite the obvious and tragic harm they do. <placeholder "
10687 "type=\"indexterm\" id=\"0\"/>"
10690 #. type: Content of: <book><part><chapter><section><para>
10691 #: freeculture.xml:7898
10693 "The Aibo and RIAA examples demonstrate how copyright owners are changing the "
10694 "balance that copyright law grants. Using code, copyright owners restrict "
10695 "fair use; using the DMCA, they punish those who would attempt to evade the "
10696 "restrictions on fair use that they impose through code. Technology becomes a "
10697 "means by which fair use can be erased; the law of the DMCA backs up that "
10701 #. type: Content of: <book><part><chapter><section><para>
10702 #: freeculture.xml:7906
10704 "This is how <emphasis>code</emphasis> becomes <emphasis>law</emphasis>. The "
10705 "controls built into the technology of copy and access protection become "
10706 "rules the violation of which is also a violation of the law. In this way, "
10707 "the code extends the law—increasing its regulation, even if the "
10708 "subject it regulates (activities that would otherwise plainly constitute "
10709 "fair use) is beyond the reach of the law. Code becomes law; code extends the "
10710 "law; code thus extends the control that copyright owners effect—at "
10711 "least for those copyright holders with the lawyers who can write the nasty "
10712 "letters that Felten and aibopet.com received."
10715 #. type: Content of: <book><part><chapter><section><para>
10716 #: freeculture.xml:7918
10718 "There is one final aspect of the interaction between architecture and law "
10719 "that contributes to the force of copyright's regulation. This is the ease "
10720 "with which infringements of the law can be detected. For contrary to the "
10721 "rhetoric common at the birth of cyberspace that on the Internet, no one "
10722 "knows you're a dog, increasingly, given changing technologies deployed on "
10723 "the Internet, it is easy to find the dog who committed a legal wrong. The "
10724 "technologies of the Internet are open to snoops as well as sharers, and the "
10725 "snoops are increasingly good at tracking down the identity of those who "
10726 "violate the rules."
10730 #. type: Content of: <book><part><chapter><section><para><footnote><para>
10731 #: freeculture.xml:7937
10733 "For an early and prescient analysis, see Rebecca Tushnet, <quote>Legal "
10734 "Fictions, Copyright, Fan Fiction, and a New Common Law,</quote> "
10735 "<citetitle>Loyola of Los Angeles Entertainment Law Journal</citetitle> 17 "
10739 #. type: Content of: <book><part><chapter><section><para>
10740 #: freeculture.xml:7931
10742 "For example, imagine you were part of a <citetitle>Star Trek</citetitle> fan "
10743 "club. You gathered every month to share trivia, and maybe to enact a kind of "
10744 "fan fiction about the show. One person would play Spock, another, Captain "
10745 "Kirk. The characters would begin with a plot from a real story, then simply "
10746 "continue it.<placeholder type=\"footnote\" id=\"0\"/>"
10749 #. type: Content of: <book><part><chapter><section><para>
10750 #: freeculture.xml:7943
10752 "Before the Internet, this was, in effect, a totally unregulated activity. "
10753 "No matter what happened inside your club room, you would never be interfered "
10754 "with by the copyright police. You were free in that space to do as you "
10755 "wished with this part of our culture. You were allowed to build on it as you "
10756 "wished without fear of legal control."
10759 #. type: Content of: <book><part><chapter><section><para>
10760 #: freeculture.xml:7950
10762 "But if you moved your club onto the Internet, and made it generally "
10763 "available for others to join, the story would be very different. Bots "
10764 "scouring the Net for trademark and copyright infringement would quickly find "
10765 "your site. Your posting of fan fiction, depending upon the ownership of the "
10766 "series that you're depicting, could well inspire a lawyer's threat. And "
10767 "ignoring the lawyer's threat would be extremely costly indeed. The law of "
10768 "copyright is extremely efficient. The penalties are severe, and the process "
10772 #. type: Content of: <book><part><chapter><section><para>
10773 #: freeculture.xml:7960
10775 "This change in the effective force of the law is caused by a change in the "
10776 "ease with which the law can be enforced. That change too shifts the law's "
10777 "balance radically. It is as if your car transmitted the speed at which you "
10778 "traveled at every moment that you drove; that would be just one step before "
10779 "the state started issuing tickets based upon the data you transmitted. That "
10780 "is, in effect, what is happening here."
10783 #. type: Content of: <book><part><chapter><section><title>
10784 #: freeculture.xml:7969
10785 msgid "Market: Concentration"
10789 #. type: Content of: <book><part><chapter><section><para>
10790 #: freeculture.xml:7971
10792 "So copyright's duration has increased dramatically—tripled in the past "
10793 "thirty years. And copyright's scope has increased as well—from "
10794 "regulating only publishers to now regulating just about everyone. And "
10795 "copyright's reach has changed, as every action becomes a copy and hence "
10796 "presumptively regulated. And as technologists find better ways to control "
10797 "the use of content, and as copyright is increasingly enforced through "
10798 "technology, copyright's force changes, too. Misuse is easier to find and "
10799 "easier to control. This regulation of the creative process, which began as a "
10800 "tiny regulation governing a tiny part of the market for creative work, has "
10801 "become the single most important regulator of creativity there is. It is a "
10802 "massive expansion in the scope of the government's control over innovation "
10803 "and creativity; it would be totally unrecognizable to those who gave birth "
10804 "to copyright's control."
10807 #. type: Content of: <book><part><chapter><section><para>
10808 #: freeculture.xml:7989
10810 "Still, in my view, all of these changes would not matter much if it weren't "
10811 "for one more change that we must also consider. This is a change that is in "
10812 "some sense the most familiar, though its significance and scope are not well "
10813 "understood. It is the one that creates precisely the reason to be concerned "
10814 "about all the other changes I have described."
10817 #. type: Content of: <book><part><chapter><section><para>
10818 #: freeculture.xml:7996
10820 "This is the change in the concentration and integration of the media. In "
10821 "the past twenty years, the nature of media ownership has undergone a radical "
10822 "alteration, caused by changes in legal rules governing the media. Before "
10823 "this change happened, the different forms of media were owned by separate "
10824 "media companies. Now, the media is increasingly owned by only a few "
10825 "companies. Indeed, after the changes that the FCC announced in June 2003, "
10826 "most expect that within a few years, we will live in a world where just "
10827 "three companies control more than percent of the media."
10830 #. type: Content of: <book><part><chapter><section><para>
10831 #: freeculture.xml:8007
10832 msgid "These changes are of two sorts: the scope of concentration, and its nature."
10836 #. type: Content of: <book><part><chapter><section><para><footnote><para>
10837 #: freeculture.xml:8015
10839 "FCC Oversight: Hearing Before the Senate Commerce, Science and "
10840 "Transportation Committee, 108th Cong., 1st sess. (22 May 2003) (statement "
10841 "of Senator John McCain)."
10845 #. type: Content of: <book><part><chapter><section><para><footnote><para>
10846 #: freeculture.xml:8022
10848 "Lynette Holloway, <quote>Despite a Marketing Blitz, CD Sales Continue to "
10849 "Slide,</quote> <citetitle>New York Times</citetitle>, 23 December 2002."
10853 #. type: Content of: <book><part><chapter><section><para><footnote><para>
10854 #: freeculture.xml:8028
10856 "Molly Ivins, <quote>Media Consolidation Must Be Stopped,</quote> "
10857 "<citetitle>Charleston Gazette</citetitle>, 31 May 2003."
10860 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
10861 #: freeculture.xml:8031
10865 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
10866 #: freeculture.xml:8032 freeculture.xml:9382
10870 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
10871 #: freeculture.xml:8033
10872 msgid "McCain, John"
10875 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
10876 #: freeculture.xml:8034 freeculture.xml:9383
10877 msgid "Universal Music Group"
10880 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
10881 #: freeculture.xml:8035
10882 msgid "Warner Music Group"
10885 #. type: Content of: <book><part><chapter><section><para>
10886 #: freeculture.xml:8011
10888 "Changes in scope are the easier ones to describe. As Senator John McCain "
10889 "summarized the data produced in the FCC's review of media ownership, "
10890 "<quote>five companies control 85 percent of our media "
10891 "sources.</quote><placeholder type=\"footnote\" id=\"0\"/> The five recording "
10892 "labels of Universal Music Group, BMG, Sony Music Entertainment, Warner Music "
10893 "Group, and EMI control 84.8 percent of the U.S. music market.<placeholder "
10894 "type=\"footnote\" id=\"1\"/> The <quote>five largest cable companies pipe "
10895 "programming to 74 percent of the cable subscribers "
10896 "nationwide.</quote><placeholder type=\"footnote\" id=\"2\"/> <placeholder "
10897 "type=\"indexterm\" id=\"3\"/> <placeholder type=\"indexterm\" id=\"4\"/> "
10898 "<placeholder type=\"indexterm\" id=\"5\"/> <placeholder type=\"indexterm\" "
10899 "id=\"6\"/> <placeholder type=\"indexterm\" id=\"7\"/>"
10903 #. type: Content of: <book><part><chapter><section><para>
10904 #: freeculture.xml:8038
10906 "The story with radio is even more dramatic. Before deregulation, the "
10907 "nation's largest radio broadcasting conglomerate owned fewer than "
10908 "seventy-five stations. Today <emphasis>one</emphasis> company owns more than "
10909 "1,200 stations. During that period of consolidation, the total number of "
10910 "radio owners dropped by 34 percent. Today, in most markets, the two largest "
10911 "broadcasters control 74 percent of that market's revenues. Overall, just "
10912 "four companies control 90 percent of the nation's radio advertising "
10916 #. type: Content of: <book><part><chapter><section><para>
10917 #: freeculture.xml:8049
10919 "Newspaper ownership is becoming more concentrated as well. Today, there are "
10920 "six hundred fewer daily newspapers in the United States than there were "
10921 "eighty years ago, and ten companies control half of the nation's "
10922 "circulation. There are twenty major newspaper publishers in the United "
10923 "States. The top ten film studios receive 99 percent of all film revenue. The "
10924 "ten largest cable companies account for 85 percent of all cable "
10925 "revenue. This is a market far from the free press the framers sought to "
10926 "protect. Indeed, it is a market that is quite well protected— by the "
10930 #. type: Content of: <book><part><chapter><section><blockquote><para><footnote><para><indexterm><primary>
10931 #: freeculture.xml:8063 freeculture.xml:8080
10932 msgid "Fallows, James"
10935 #. type: Content of: <book><part><chapter><section><para>
10936 #: freeculture.xml:8060
10938 "Concentration in size alone is one thing. The more invidious change is in "
10939 "the nature of that concentration. As author James Fallows put it in a recent "
10940 "article about Rupert Murdoch, <placeholder type=\"indexterm\" id=\"0\"/>"
10943 #. type: Content of: <book><part><chapter><section><blockquote><para><footnote><para>
10944 #: freeculture.xml:8078
10946 "James Fallows, <quote>The Age of Murdoch,</quote> <citetitle>Atlantic "
10947 "Monthly</citetitle> (September 2003): 89. <placeholder type=\"indexterm\" "
10951 #. type: Content of: <book><part><chapter><section><blockquote><para>
10952 #: freeculture.xml:8067
10954 "Murdoch's companies now constitute a production system unmatched in its "
10955 "integration. They supply content—Fox movies … Fox TV shows "
10956 "… Fox-controlled sports broadcasts, plus newspapers and books. They "
10957 "sell the content to the public and to advertisers—in newspapers, on "
10958 "the broadcast network, on the cable channels. And they operate the physical "
10959 "distribution system through which the content reaches the "
10960 "customers. Murdoch's satellite systems now distribute News Corp. content in "
10961 "Europe and Asia; if Murdoch becomes DirecTV's largest single owner, that "
10962 "system will serve the same function in the United States.<placeholder "
10963 "type=\"footnote\" id=\"0\"/>"
10966 #. type: Content of: <book><part><chapter><section><para>
10967 #: freeculture.xml:8085
10969 "The pattern with Murdoch is the pattern of modern media. Not just large "
10970 "companies owning many radio stations, but a few companies owning as many "
10971 "outlets of media as possible. A picture describes this pattern better than a "
10972 "thousand words could do:"
10975 #. type: Content of: <book><part><chapter><section><figure><title>
10976 #: freeculture.xml:8091
10977 msgid "Pattern of modern media ownership."
10980 #. type: Content of: <book><part><chapter><section><figure>
10981 #: freeculture.xml:8092
10982 msgid "<graphic fileref=\"images/1761.png\"></graphic>"
10986 #. type: Content of: <book><part><chapter><section><para>
10987 #: freeculture.xml:8096
10989 "Does this concentration matter? Will it affect what is made, or what is "
10990 "distributed? Or is it merely a more efficient way to produce and distribute "
10994 #. type: Content of: <book><part><chapter><section><para>
10995 #: freeculture.xml:8101
10997 "My view was that concentration wouldn't matter. I thought it was nothing "
10998 "more than a more efficient financial structure. But now, after reading and "
10999 "listening to a barrage of creators try to convince me to the contrary, I am "
11000 "beginning to change my mind."
11003 #. type: Content of: <book><part><chapter><section><para>
11004 #: freeculture.xml:8107
11006 "Here's a representative story that begins to suggest how this integration "
11010 #. type: Content of: <book><part><chapter><section><indexterm><primary>
11011 #: freeculture.xml:8110
11012 msgid "Lear, Norman"
11015 #. type: Content of: <book><part><chapter><section><indexterm><primary>
11016 #: freeculture.xml:8112 freeculture.xml:8175
11017 msgid "All in the Family"
11020 #. type: Content of: <book><part><chapter><section><para>
11021 #: freeculture.xml:8114
11023 "In 1969, Norman Lear created a pilot for <citetitle>All in the "
11024 "Family</citetitle>. He took the pilot to ABC. The network didn't like it. It "
11025 "was too edgy, they told Lear. Make it again. Lear made a second pilot, more "
11026 "edgy than the first. ABC was exasperated. You're missing the point, they "
11027 "told Lear. We wanted less edgy, not more."
11031 #. type: Content of: <book><part><chapter><section><para><footnote><para>
11032 #: freeculture.xml:8126
11034 "Leonard Hill, <quote>The Axis of Access,</quote> remarks before Weidenbaum "
11035 "Center Forum, <quote>Entertainment Economics: The Movie Industry,</quote> "
11036 "St. Louis, Missouri, 3 April 2003 (transcript of prepared remarks available "
11037 "at <ulink url=\"http://free-culture.cc/notes/\">link #28</ulink>; for the "
11038 "Lear story, not included in the prepared remarks, see <ulink "
11039 "url=\"http://free-culture.cc/notes/\">link #29</ulink>)."
11042 #. type: Content of: <book><part><chapter><section><para>
11043 #: freeculture.xml:8121
11045 "Rather than comply, Lear simply took the show elsewhere. CBS was happy to "
11046 "have the series; ABC could not stop Lear from walking. The copyrights that "
11047 "Lear held assured an independence from network control.<placeholder "
11048 "type=\"footnote\" id=\"0\"/>"
11052 #. type: Content of: <book><part><chapter><section><para>
11053 #: freeculture.xml:8137
11055 "The network did not control those copyrights because the law forbade the "
11056 "networks from controlling the content they syndicated. The law required a "
11057 "separation between the networks and the content producers; that separation "
11058 "would guarantee Lear freedom. And as late as 1992, because of these rules, "
11059 "the vast majority of prime time television—75 percent of it—was "
11060 "<quote>independent</quote> of the networks."
11064 #. type: Content of: <book><part><chapter><section><para><footnote><para>
11065 #: freeculture.xml:8156
11067 "NewsCorp./DirecTV Merger and Media Consolidation: Hearings on Media "
11068 "Ownership Before the Senate Commerce Committee, 108th Cong., 1st "
11069 "sess. (2003) (testimony of Gene Kimmelman on behalf of Consumers Union and "
11070 "the Consumer Federation of America), available at <ulink "
11071 "url=\"http://free-culture.cc/notes/\">link #30</ulink>. Kimmelman quotes "
11072 "Victoria Riskin, president of Writers Guild of America, West, in her Remarks "
11073 "at FCC En Banc Hearing, Richmond, Virginia, 27 February 2003."
11076 #. type: Content of: <book><part><chapter><section><para>
11077 #: freeculture.xml:8146
11079 "In 1994, the FCC abandoned the rules that required this independence. After "
11080 "that change, the networks quickly changed the balance. In 1985, there were "
11081 "twenty-five independent television production studios; in 2002, only five "
11082 "independent television studios remained. <quote>In 1992, only 15 percent of "
11083 "new series were produced for a network by a company it controlled. Last "
11084 "year, the percentage of shows produced by controlled companies more than "
11085 "quintupled to 77 percent.</quote> <quote>In 1992, 16 new series were "
11086 "produced independently of conglomerate control, last year there was "
11087 "one.</quote><placeholder type=\"footnote\" id=\"0\"/> In 2002, 75 percent of "
11088 "prime time television was owned by the networks that ran it. <quote>In the "
11089 "ten-year period between 1992 and 2002, the number of prime time television "
11090 "hours per week produced by network studios increased over 200%, whereas the "
11091 "number of prime time television hours per week produced by independent "
11092 "studios decreased 63%.</quote><placeholder type=\"footnote\" id=\"1\"/>"
11095 #. type: Content of: <book><part><chapter><section><para>
11096 #: freeculture.xml:8177
11098 "Today, another Norman Lear with another <citetitle>All in the "
11099 "Family</citetitle> would find that he had the choice either to make the show "
11100 "less edgy or to be fired: The content of any show developed for a network is "
11101 "increasingly owned by the network."
11104 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
11105 #: freeculture.xml:8186
11106 msgid "Diller, Barry"
11109 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
11110 #: freeculture.xml:8187
11111 msgid "Moyers, Bill"
11114 #. type: Content of: <book><part><chapter><section><para>
11115 #: freeculture.xml:8183
11117 "While the number of channels has increased dramatically, the ownership of "
11118 "those channels has narrowed to an ever smaller and smaller few. As Barry "
11119 "Diller said to Bill Moyers, <placeholder type=\"indexterm\" id=\"0\"/> "
11120 "<placeholder type=\"indexterm\" id=\"1\"/>"
11124 #. type: Content of: <book><part><chapter><section><blockquote><para><footnote><para>
11125 #: freeculture.xml:8200
11127 "<quote>Barry Diller Takes on Media Deregulation,</quote> <citetitle>Now with "
11128 "Bill Moyers</citetitle>, Bill Moyers, 25 April 2003, edited transcript "
11129 "available at <ulink url=\"http://free-culture.cc/notes/\">link #31</ulink>."
11132 #. type: Content of: <book><part><chapter><section><blockquote><para>
11133 #: freeculture.xml:8191
11135 "Well, if you have companies that produce, that finance, that air on their "
11136 "channel and then distribute worldwide everything that goes through their "
11137 "controlled distribution system, then what you get is fewer and fewer actual "
11138 "voices participating in the process. [We u]sed to have dozens and dozens of "
11139 "thriving independent production companies producing television programs. Now "
11140 "you have less than a handful.<placeholder type=\"footnote\" id=\"0\"/>"
11143 #. type: Content of: <book><part><chapter><section><para>
11144 #: freeculture.xml:8207
11146 "This narrowing has an effect on what is produced. The product of such large "
11147 "and concentrated networks is increasingly homogenous. Increasingly "
11148 "safe. Increasingly sterile. The product of news shows from networks like "
11149 "this is increasingly tailored to the message the network wants to "
11150 "convey. This is not the communist party, though from the inside, it must "
11151 "feel a bit like the communist party. No one can question without risk of "
11152 "consequence—not necessarily banishment to Siberia, but punishment "
11153 "nonetheless. Independent, critical, different views are quashed. This is not "
11154 "the environment for a democracy."
11157 #. type: Content of: <book><part><chapter><section><indexterm><primary>
11158 #: freeculture.xml:8218
11159 msgid "Clark, Kim B."
11163 #. type: Content of: <book><part><chapter><section><para><footnote><para>
11164 #: freeculture.xml:8227
11166 "Clayton M. Christensen, <citetitle>The Innovator's Dilemma: The "
11167 "Revolutionary National Bestseller that Changed the Way We Do "
11168 "Business</citetitle> (Cambridge: Harvard Business School Press, "
11169 "1997). Christensen acknowledges that the idea was first suggested by Dean "
11170 "Kim Clark. See Kim B. Clark, <quote>The Interaction of Design Hierarchies "
11171 "and Market Concepts in Technological Evolution,</quote> <citetitle>Research "
11172 "Policy</citetitle> 14 (1985): 235–51. For a more recent study, see "
11173 "Richard Foster and Sarah Kaplan, <citetitle>Creative Destruction: Why "
11174 "Companies That Are Built to Last Underperform the Market—and How to "
11175 "Successfully Transform Them</citetitle> (New York: Currency/Doubleday, "
11179 #. type: Content of: <book><part><chapter><section><para>
11180 #: freeculture.xml:8220
11182 "Economics itself offers a parallel that explains why this integration "
11183 "affects creativity. Clay Christensen has written about the "
11184 "<quote>Innovator's Dilemma</quote>: the fact that large traditional firms "
11185 "find it rational to ignore new, breakthrough technologies that compete with "
11186 "their core business. The same analysis could help explain why large, "
11187 "traditional media companies would find it rational to ignore new cultural "
11188 "trends.<placeholder type=\"footnote\" id=\"0\"/> Lumbering giants not only "
11189 "don't, but should not, sprint. Yet if the field is only open to the giants, "
11190 "there will be far too little sprinting. <placeholder type=\"indexterm\" "
11194 #. type: Content of: <book><part><chapter><section><para>
11195 #: freeculture.xml:8244
11197 "I don't think we know enough about the economics of the media market to say "
11198 "with certainty what concentration and integration will do. The efficiencies "
11199 "are important, and the effect on culture is hard to measure."
11202 #. type: Content of: <book><part><chapter><section><para>
11203 #: freeculture.xml:8250
11205 "But there is a quintessentially obvious example that does strongly suggest "
11209 #. type: Content of: <book><part><chapter><section><para>
11210 #: freeculture.xml:8254
11212 "In addition to the copyright wars, we're in the middle of the drug "
11213 "wars. Government policy is strongly directed against the drug cartels; "
11214 "criminal and civil courts are filled with the consequences of this battle."
11218 #. type: Content of: <book><part><chapter><section><para>
11219 #: freeculture.xml:8259
11221 "Let me hereby disqualify myself from any possible appointment to any "
11222 "position in government by saying I believe this war is a profound mistake. I "
11223 "am not pro drugs. Indeed, I come from a family once wrecked by "
11224 "drugs—though the drugs that wrecked my family were all quite legal. I "
11225 "believe this war is a profound mistake because the collateral damage from it "
11226 "is so great as to make waging the war insane. When you add together the "
11227 "burdens on the criminal justice system, the desperation of generations of "
11228 "kids whose only real economic opportunities are as drug warriors, the "
11229 "queering of constitutional protections because of the constant surveillance "
11230 "this war requires, and, most profoundly, the total destruction of the legal "
11231 "systems of many South American nations because of the power of the local "
11232 "drug cartels, I find it impossible to believe that the marginal benefit in "
11233 "reduced drug consumption by Americans could possibly outweigh these costs."
11236 #. type: Content of: <book><part><chapter><section><para>
11237 #: freeculture.xml:8278
11239 "You may not be convinced. That's fine. We live in a democracy, and it is "
11240 "through votes that we are to choose policy. But to do that, we depend "
11241 "fundamentally upon the press to help inform Americans about these issues."
11244 #. type: Content of: <book><part><chapter><section><para>
11245 #: freeculture.xml:8287
11247 "Beginning in 1998, the Office of National Drug Control Policy launched a "
11248 "media campaign as part of the <quote>war on drugs.</quote> The campaign "
11249 "produced scores of short film clips about issues related to illegal "
11250 "drugs. In one series (the Nick and Norm series) two men are in a bar, "
11251 "discussing the idea of legalizing drugs as a way to avoid some of the "
11252 "collateral damage from the war. One advances an argument in favor of drug "
11253 "legalization. The other responds in a powerful and effective way against the "
11254 "argument of the first. In the end, the first guy changes his mind (hey, it's "
11255 "television). The plug at the end is a damning attack on the pro-legalization "
11259 #. type: Content of: <book><part><chapter><section><para>
11260 #: freeculture.xml:8299
11262 "Fair enough. It's a good ad. Not terribly misleading. It delivers its "
11263 "message well. It's a fair and reasonable message."
11266 #. type: Content of: <book><part><chapter><section><para>
11267 #: freeculture.xml:8303
11269 "But let's say you think it is a wrong message, and you'd like to run a "
11270 "countercommercial. Say you want to run a series of ads that try to "
11271 "demonstrate the extraordinary collateral harm that comes from the drug "
11272 "war. Can you do it?"
11276 #. type: Content of: <book><part><chapter><section><para>
11277 #: freeculture.xml:8309
11279 "Well, obviously, these ads cost lots of money. Assume you raise the "
11280 "money. Assume a group of concerned citizens donates all the money in the "
11281 "world to help you get your message out. Can you be sure your message will be "
11285 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
11286 #: freeculture.xml:8351
11290 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
11291 #: freeculture.xml:8352
11292 msgid "Marijuana Policy Project"
11295 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
11296 #: freeculture.xml:8353
11300 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
11301 #: freeculture.xml:8354
11305 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
11306 #: freeculture.xml:8355
11310 #. type: Content of: <book><part><chapter><section><para><footnote><para>
11311 #: freeculture.xml:8326
11313 "The Marijuana Policy Project, in February 2003, sought to place ads that "
11314 "directly responded to the Nick and Norm series on stations within the "
11315 "Washington, D.C., area. Comcast rejected the ads as <quote>against [their] "
11316 "policy.</quote> The local NBC affiliate, WRC, rejected the ads without "
11317 "reviewing them. The local ABC affiliate, WJOA, originally agreed to run the "
11318 "ads and accepted payment to do so, but later decided not to run the ads and "
11319 "returned the collected fees. Interview with Neal Levine, 15 October 2003. "
11320 "These restrictions are, of course, not limited to drug policy. See, for "
11321 "example, Nat Ives, <quote>On the Issue of an Iraq War, Advocacy Ads Meet "
11322 "with Rejection from TV Networks,</quote> <citetitle>New York "
11323 "Times</citetitle>, 13 March 2003, C4. Outside of election-related air time "
11324 "there is very little that the FCC or the courts are willing to do to even "
11325 "the playing field. For a general overview, see Rhonda Brown, <quote>Ad Hoc "
11326 "Access: The Regulation of Editorial Advertising on Television and "
11327 "Radio,</quote> <citetitle>Yale Law and Policy Review</citetitle> 6 (1988): "
11328 "449–79, and for a more recent summary of the stance of the FCC and the "
11329 "courts, see <citetitle>Radio-Television News Directors "
11330 "Association</citetitle> v. <citetitle>FCC</citetitle>, 184 F. 3d 872 "
11331 "(D.C. Cir. 1999). Municipal authorities exercise the same authority as the "
11332 "networks. In a recent example from San Francisco, the San Francisco transit "
11333 "authority rejected an ad that criticized its Muni diesel buses. Phillip "
11334 "Matier and Andrew Ross, <quote>Antidiesel Group Fuming After Muni Rejects "
11335 "Ad,</quote> SFGate.com, 16 June 2003, available at <ulink "
11336 "url=\"http://free-culture.cc/notes/\">link #32</ulink>. The ground was that "
11337 "the criticism was <quote>too controversial.</quote> <placeholder "
11338 "type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" id=\"1\"/> "
11339 "<placeholder type=\"indexterm\" id=\"2\"/> <placeholder type=\"indexterm\" "
11340 "id=\"3\"/> <placeholder type=\"indexterm\" id=\"4\"/> <placeholder "
11341 "type=\"indexterm\" id=\"5\"/> <placeholder type=\"indexterm\" id=\"6\"/>"
11344 #. type: Content of: <book><part><chapter><section><para>
11345 #: freeculture.xml:8316
11347 "No. You cannot. Television stations have a general policy of avoiding "
11348 "<quote>controversial</quote> ads. Ads sponsored by the government are deemed "
11349 "uncontroversial; ads disagreeing with the government are controversial. "
11350 "This selectivity might be thought inconsistent with the First Amendment, but "
11351 "the Supreme Court has held that stations have the right to choose what they "
11352 "run. Thus, the major channels of commercial media will refuse one side of a "
11353 "crucial debate the opportunity to present its case. And the courts will "
11354 "defend the rights of the stations to be this biased.<placeholder "
11355 "type=\"footnote\" id=\"0\"/>"
11358 #. type: Content of: <book><part><chapter><section><para>
11359 #: freeculture.xml:8360
11361 "I'd be happy to defend the networks' rights, as well—if we lived in a "
11362 "media market that was truly diverse. But concentration in the media throws "
11363 "that condition into doubt. If a handful of companies control access to the "
11364 "media, and that handful of companies gets to decide which political "
11365 "positions it will allow to be promoted on its channels, then in an obvious "
11366 "and important way, concentration matters. You might like the positions the "
11367 "handful of companies selects. But you should not like a world in which a "
11368 "mere few get to decide which issues the rest of us get to know about."
11371 #. type: Content of: <book><part><chapter><section><title>
11372 #: freeculture.xml:8373
11376 #. type: Content of: <book><part><chapter><section><para>
11377 #: freeculture.xml:8375
11379 "There is something innocent and obvious about the claim of the copyright "
11380 "warriors that the government should <quote>protect my property.</quote> In "
11381 "the abstract, it is obviously true and, ordinarily, totally harmless. No "
11382 "sane sort who is not an anarchist could disagree."
11386 #. type: Content of: <book><part><chapter><section><para>
11387 #: freeculture.xml:8381
11389 "But when we see how dramatically this <quote>property</quote> has "
11390 "changed— when we recognize how it might now interact with both "
11391 "technology and markets to mean that the effective constraint on the liberty "
11392 "to cultivate our culture is dramatically different—the claim begins to "
11393 "seem less innocent and obvious. Given (1) the power of technology to "
11394 "supplement the law's control, and (2) the power of concentrated markets to "
11395 "weaken the opportunity for dissent, if strictly enforcing the massively "
11396 "expanded <quote>property</quote> rights granted by copyright fundamentally "
11397 "changes the freedom within this culture to cultivate and build upon our "
11398 "past, then we have to ask whether this property should be redefined."
11401 #. type: Content of: <book><part><chapter><section><para>
11402 #: freeculture.xml:8397
11404 "Not starkly. Or absolutely. My point is not that we should abolish copyright "
11405 "or go back to the eighteenth century. That would be a total mistake, "
11406 "disastrous for the most important creative enterprises within our culture "
11410 #. type: Content of: <book><part><chapter><section><para>
11411 #: freeculture.xml:8403
11413 "But there is a space between zero and one, Internet culture "
11414 "notwithstanding. And these massive shifts in the effective power of "
11415 "copyright regulation, tied to increased concentration of the content "
11416 "industry and resting in the hands of technology that will increasingly "
11417 "enable control over the use of culture, should drive us to consider whether "
11418 "another adjustment is called for. Not an adjustment that increases "
11419 "copyright's power. Not an adjustment that increases its term. Rather, an "
11420 "adjustment to restore the balance that has traditionally defined copyright's "
11421 "regulation—a weakening of that regulation, to strengthen creativity."
11424 #. type: Content of: <book><part><chapter><section><para>
11425 #: freeculture.xml:8415
11427 "Copyright law has not been a rock of Gibraltar. It's not a set of constant "
11428 "commitments that, for some mysterious reason, teenagers and geeks now "
11429 "flout. Instead, copyright power has grown dramatically in a short period of "
11430 "time, as the technologies of distribution and creation have changed and as "
11431 "lobbyists have pushed for more control by copyright holders. Changes in the "
11432 "past in response to changes in technology suggest that we may well need "
11433 "similar changes in the future. And these changes have to be "
11434 "<emphasis>reductions</emphasis> in the scope of copyright, in response to "
11435 "the extraordinary increase in control that technology and the market enable."
11439 #. type: Content of: <book><part><chapter><section><para>
11440 #: freeculture.xml:8427
11442 "For the single point that is lost in this war on pirates is a point that we "
11443 "see only after surveying the range of these changes. When you add together "
11444 "the effect of changing law, concentrated markets, and changing technology, "
11445 "together they produce an astonishing conclusion: <emphasis>Never in our "
11446 "history have fewer had a legal right to control more of the development of "
11447 "our culture than now</emphasis>."
11450 #. type: Content of: <book><part><chapter><section><para><footnote><para>
11451 #: freeculture.xml:8451
11453 "Siva Vaidhyanathan captures a similar point in his <quote>four "
11454 "surrenders</quote> of copyright law in the digital age. See Vaidhyanathan, "
11455 "159–60. <placeholder type=\"indexterm\" id=\"0\"/>"
11458 #. type: Content of: <book><part><chapter><section><para>
11459 #: freeculture.xml:8436
11461 "Not when copyrights were perpetual, for when copyrights were perpetual, they "
11462 "affected only that precise creative work. Not when only publishers had the "
11463 "tools to publish, for the market then was much more diverse. Not when there "
11464 "were only three television networks, for even then, newspapers, film "
11465 "studios, radio stations, and publishers were independent of the "
11466 "networks. <emphasis>Never</emphasis> has copyright protected such a wide "
11467 "range of rights, against as broad a range of actors, for a term that was "
11468 "remotely as long. This form of regulation—a tiny regulation of a tiny "
11469 "part of the creative energy of a nation at the founding—is now a "
11470 "massive regulation of the overall creative process. Law plus technology plus "
11471 "the market now interact to turn this historically benign regulation into the "
11472 "most significant regulation of culture that our free society has "
11473 "known.<placeholder type=\"footnote\" id=\"0\"/>"
11476 #. type: Content of: <book><part><chapter><section><para>
11477 #: freeculture.xml:8457
11478 msgid "This has been a long chapter. Its point can now be briefly stated."
11481 #. type: Content of: <book><part><chapter><section><para>
11482 #: freeculture.xml:8460
11484 "At the start of this book, I distinguished between commercial and "
11485 "noncommercial culture. In the course of this chapter, I have distinguished "
11486 "between copying a work and transforming it. We can now combine these two "
11487 "distinctions and draw a clear map of the changes that copyright law has "
11488 "undergone. In 1790, the law looked like this:"
11491 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><thead><row><entry>
11492 #: freeculture.xml:8472 freeculture.xml:8509
11496 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><thead><row><entry>
11497 #: freeculture.xml:8473 freeculture.xml:8510 freeculture.xml:8548 freeculture.xml:8580
11501 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
11502 #: freeculture.xml:8478 freeculture.xml:8515 freeculture.xml:8553 freeculture.xml:8585
11506 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
11507 #: freeculture.xml:8479 freeculture.xml:8516 freeculture.xml:8517 freeculture.xml:8554 freeculture.xml:8555 freeculture.xml:8586 freeculture.xml:8587 freeculture.xml:8591 freeculture.xml:8592
11511 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
11512 #: freeculture.xml:8480 freeculture.xml:8484 freeculture.xml:8485 freeculture.xml:8521 freeculture.xml:8522 freeculture.xml:8560
11516 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
11517 #: freeculture.xml:8483 freeculture.xml:8520 freeculture.xml:8558 freeculture.xml:8590
11518 msgid "Noncommercial"
11522 #. type: Content of: <book><part><chapter><section><para>
11523 #: freeculture.xml:8492
11525 "The act of publishing a map, chart, and book was regulated by copyright "
11526 "law. Nothing else was. Transformations were free. And as copyright attached "
11527 "only with registration, and only those who intended to benefit commercially "
11528 "would register, copying through publishing of noncommercial work was also "
11532 #. type: Content of: <book><part><chapter><section><para>
11533 #: freeculture.xml:8501
11534 msgid "By the end of the nineteenth century, the law had changed to this:"
11537 #. type: Content of: <book><part><chapter><section><para>
11538 #: freeculture.xml:8529
11540 "Derivative works were now regulated by copyright law—if published, "
11541 "which again, given the economics of publishing at the time, means if offered "
11542 "commercially. But noncommercial publishing and transformation were still "
11543 "essentially free."
11546 #. type: Content of: <book><part><chapter><section><para>
11547 #: freeculture.xml:8535
11549 "In 1909 the law changed to regulate copies, not publishing, and after this "
11550 "change, the scope of the law was tied to technology. As the technology of "
11551 "copying became more prevalent, the reach of the law expanded. Thus by 1975, "
11552 "as photocopying machines became more common, we could say the law began to "
11556 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><thead><row><entry>
11557 #: freeculture.xml:8547 freeculture.xml:8579
11561 #. type: Content of: <book><part><chapter><section><informaltable><tgroup><tbody><row><entry>
11562 #: freeculture.xml:8559
11563 msgid "©/Free"
11566 #. type: Content of: <book><part><chapter><section><para>
11567 #: freeculture.xml:8567
11569 "The law was interpreted to reach noncommercial copying through, say, copy "
11570 "machines, but still much of copying outside of the commercial market "
11571 "remained free. But the consequence of the emergence of digital technologies, "
11572 "especially in the context of a digital network, means that the law now looks "
11577 #. type: Content of: <book><part><chapter><section><para>
11578 #: freeculture.xml:8599
11580 "Every realm is governed by copyright law, whereas before most creativity was "
11581 "not. The law now regulates the full range of creativity— commercial or "
11582 "not, transformative or not—with the same rules designed to regulate "
11583 "commercial publishers."
11586 #. type: Content of: <book><part><chapter><section><para>
11587 #: freeculture.xml:8607
11589 "Obviously, copyright law is not the enemy. The enemy is regulation that does "
11590 "no good. So the question that we should be asking just now is whether "
11591 "extending the regulations of copyright law into each of these domains "
11592 "actually does any good."
11595 #. type: Content of: <book><part><chapter><section><para>
11596 #: freeculture.xml:8613
11598 "I have no doubt that it does good in regulating commercial copying. But I "
11599 "also have no doubt that it does more harm than good when regulating (as it "
11600 "regulates just now) noncommercial copying and, especially, noncommercial "
11601 "transformation. And increasingly, for the reasons sketched especially in "
11602 "chapters <xref xrefstyle=\"select: labelnumber\" linkend=\"recorders\"/> and "
11603 "<xref xrefstyle=\"select: labelnumber\" linkend=\"transformers\"/>, one "
11604 "might well wonder whether it does more harm than good for commercial "
11605 "transformation. More commercial transformative work would be created if "
11606 "derivative rights were more sharply restricted."
11609 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
11610 #: freeculture.xml:8637
11611 msgid "legal realist movement"
11614 #. type: Content of: <book><part><chapter><section><para><footnote><para>
11615 #: freeculture.xml:8631
11617 "It was the single most important contribution of the legal realist movement "
11618 "to demonstrate that all property rights are always crafted to balance public "
11619 "and private interests. See Thomas C. Grey, <quote>The Disintegration of "
11620 "Property,</quote> in <citetitle>Nomos XXII: Property</citetitle>, J. Roland "
11621 "Pennock and John W. Chapman, eds. (New York: New York University Press, "
11622 "1980). <placeholder type=\"indexterm\" id=\"0\"/>"
11625 #. type: Content of: <book><part><chapter><section><para>
11626 #: freeculture.xml:8625
11628 "The issue is therefore not simply whether copyright is property. Of course "
11629 "copyright is a kind of <quote>property,</quote> and of course, as with any "
11630 "property, the state ought to protect it. But first impressions "
11631 "notwithstanding, historically, this property right (as with all property "
11632 "rights<placeholder type=\"footnote\" id=\"0\"/>) has been crafted to "
11633 "balance the important need to give authors and artists incentives with the "
11634 "equally important need to assure access to creative work. This balance has "
11635 "always been struck in light of new technologies. And for almost half of our "
11636 "tradition, the <quote>copyright</quote> did not control <emphasis>at "
11637 "all</emphasis> the freedom of others to build upon or transform a creative "
11638 "work. American culture was born free, and for almost 180 years our country "
11639 "consistently protected a vibrant and rich free culture."
11643 #. type: Content of: <book><part><chapter><section><para>
11644 #: freeculture.xml:8650
11646 "We achieved that free culture because our law respected important limits on "
11647 "the scope of the interests protected by <quote>property.</quote> The very "
11648 "birth of <quote>copyright</quote> as a statutory right recognized those "
11649 "limits, by granting copyright owners protection for a limited time only (the "
11650 "story of chapter 6). The tradition of <quote>fair use</quote> is animated by "
11651 "a similar concern that is increasingly under strain as the costs of "
11652 "exercising any fair use right become unavoidably high (the story of chapter "
11653 "7). Adding statutory rights where markets might stifle innovation is another "
11654 "familiar limit on the property right that copyright is (chapter 8). And "
11655 "granting archives and libraries a broad freedom to collect, claims of "
11656 "property notwithstanding, is a crucial part of guaranteeing the soul of a "
11657 "culture (chapter 9). Free cultures, like free markets, are built with "
11658 "property. But the nature of the property that builds a free culture is very "
11659 "different from the extremist vision that dominates the debate today."
11662 #. type: Content of: <book><part><chapter><section><para>
11663 #: freeculture.xml:8669
11665 "Free culture is increasingly the casualty in this war on piracy. In response "
11666 "to a real, if not yet quantified, threat that the technologies of the "
11667 "Internet present to twentieth-century business models for producing and "
11668 "distributing culture, the law and technology are being transformed in a way "
11669 "that will undermine our tradition of free culture. The property right that "
11670 "is copyright is no longer the balanced right that it was, or was intended to "
11671 "be. The property right that is copyright has become unbalanced, tilted "
11672 "toward an extreme. The opportunity to create and transform becomes weakened "
11673 "in a world in which creation requires permission and creativity must check "
11677 #. type: Content of: <book><part><title>
11678 #: freeculture.xml:8686
11682 #. type: Content of: <book><part><chapter><title>
11683 #: freeculture.xml:8690
11684 msgid "CHAPTER ELEVEN: Chimera"
11687 #. type: Content of: <book><part><chapter><indexterm><primary>
11688 #: freeculture.xml:8692
11692 #. type: Content of: <book><part><chapter><indexterm><primary>
11693 #: freeculture.xml:8695
11694 msgid "Wells, H. G."
11697 #. type: Content of: <book><part><chapter><indexterm><primary>
11698 #: freeculture.xml:8698
11699 msgid "<quote>Country of the Blind, The</quote> (Wells)"
11703 #. type: Content of: <book><part><chapter><para><footnote><para>
11704 #: freeculture.xml:8706
11706 "H. G. Wells, <quote>The Country of the Blind</quote> (1904, 1911). See "
11707 "H. G. Wells, <citetitle>The Country of the Blind and Other "
11708 "Stories</citetitle>, Michael Sherborne, ed. (New York: Oxford University "
11712 #. type: Content of: <book><part><chapter><para>
11713 #: freeculture.xml:8702
11715 "In a well-known short story by H. G. Wells, a mountain climber named Nunez "
11716 "trips (literally, down an ice slope) into an unknown and isolated valley in "
11717 "the Peruvian Andes.<placeholder type=\"footnote\" id=\"0\"/> The valley is "
11718 "extraordinarily beautiful, with <quote>sweet water, pasture, an even "
11719 "climate, slopes of rich brown soil with tangles of a shrub that bore an "
11720 "excellent fruit.</quote> But the villagers are all blind. Nunez takes this "
11721 "as an opportunity. <quote>In the Country of the Blind,</quote> he tells "
11722 "himself, <quote>the One-Eyed Man is King.</quote> So he resolves to live "
11723 "with the villagers to explore life as a king."
11726 #. type: Content of: <book><part><chapter><para>
11727 #: freeculture.xml:8718
11729 "Things don't go quite as he planned. He tries to explain the idea of sight "
11730 "to the villagers. They don't understand. He tells them they are "
11731 "<quote>blind.</quote> They don't have the word "
11732 "<citetitle>blind</citetitle>. They think he's just thick. Indeed, as they "
11733 "increasingly notice the things he can't do (hear the sound of grass being "
11734 "stepped on, for example), they increasingly try to control him. He, in turn, "
11735 "becomes increasingly frustrated. <quote>`You don't understand,' he cried, in "
11736 "a voice that was meant to be great and resolute, and which broke. `You are "
11737 "blind and I can see. Leave me alone!'</quote>"
11741 #. type: Content of: <book><part><chapter><para>
11742 #: freeculture.xml:8730
11744 "The villagers don't leave him alone. Nor do they see (so to speak) the "
11745 "virtue of his special power. Not even the ultimate target of his affection, "
11746 "a young woman who to him seems <quote>the most beautiful thing in the whole "
11747 "of creation,</quote> understands the beauty of sight. Nunez's description of "
11748 "what he sees <quote>seemed to her the most poetical of fancies, and she "
11749 "listened to his description of the stars and the mountains and her own sweet "
11750 "white-lit beauty as though it was a guilty indulgence.</quote> <quote>She "
11751 "did not believe,</quote> Wells tells us, and <quote>she could only half "
11752 "understand, but she was mysteriously delighted.</quote>"
11755 #. type: Content of: <book><part><chapter><para>
11756 #: freeculture.xml:8741
11758 "When Nunez announces his desire to marry his <quote>mysteriously "
11759 "delighted</quote> love, the father and the village object. <quote>You see, "
11760 "my dear,</quote> her father instructs, <quote>he's an idiot. He has "
11761 "delusions. He can't do anything right.</quote> They take Nunez to the "
11765 #. type: Content of: <book><part><chapter><para>
11766 #: freeculture.xml:8747
11768 "After a careful examination, the doctor gives his opinion. <quote>His brain "
11769 "is affected,</quote> he reports."
11772 #. type: Content of: <book><part><chapter><para>
11773 #: freeculture.xml:8751
11775 "<quote>What affects it?</quote> the father asks. <quote>Those queer things "
11776 "that are called the eyes … are diseased … in such a way as to "
11777 "affect his brain.</quote>"
11780 #. type: Content of: <book><part><chapter><para>
11781 #: freeculture.xml:8756
11783 "The doctor continues: <quote>I think I may say with reasonable certainty "
11784 "that in order to cure him completely, all that we need to do is a simple and "
11785 "easy surgical operation—namely, to remove these irritant bodies [the "
11790 #. type: Content of: <book><part><chapter><para>
11791 #: freeculture.xml:8762
11793 "<quote>Thank Heaven for science!</quote> says the father to the doctor. They "
11794 "inform Nunez of this condition necessary for him to be allowed his bride. "
11795 "(You'll have to read the original to learn what happens in the end. I "
11796 "believe in free culture, but never in giving away the end of a story.) It "
11797 "sometimes happens that the eggs of twins fuse in the mother's womb. That "
11798 "fusion produces a <quote>chimera.</quote> A chimera is a single creature "
11799 "with two sets of DNA. The DNA in the blood, for example, might be different "
11800 "from the DNA of the skin. This possibility is an underused plot for murder "
11801 "mysteries. <quote>But the DNA shows with 100 percent certainty that she was "
11802 "not the person whose blood was at the scene. …</quote>"
11805 #. type: Content of: <book><part><chapter><para>
11806 #: freeculture.xml:8779
11808 "Before I had read about chimeras, I would have said they were impossible. A "
11809 "single person can't have two sets of DNA. The very idea of DNA is that it is "
11810 "the code of an individual. Yet in fact, not only can two individuals have "
11811 "the same set of DNA (identical twins), but one person can have two different "
11812 "sets of DNA (a chimera). Our understanding of a <quote>person</quote> should "
11813 "reflect this reality."
11816 #. type: Content of: <book><part><chapter><para>
11817 #: freeculture.xml:8787
11819 "The more I work to understand the current struggle over copyright and "
11820 "culture, which I've sometimes called unfairly, and sometimes not unfairly "
11821 "enough, <quote>the copyright wars,</quote> the more I think we're dealing "
11822 "with a chimera. For example, in the battle over the question <quote>What is "
11823 "p2p file sharing?</quote> both sides have it right, and both sides have it "
11824 "wrong. One side says, <quote>File sharing is just like two kids taping each "
11825 "others' records—the sort of thing we've been doing for the last thirty "
11826 "years without any question at all.</quote> That's true, at least in "
11827 "part. When I tell my best friend to try out a new CD that I've bought, but "
11828 "rather than just send the CD, I point him to my p2p server, that is, in all "
11829 "relevant respects, just like what every executive in every recording company "
11830 "no doubt did as a kid: sharing music."
11833 #. type: Content of: <book><part><chapter><para>
11834 #: freeculture.xml:8801
11836 "But the description is also false in part. For when my p2p server is on a "
11837 "p2p network through which anyone can get access to my music, then sure, my "
11838 "friends can get access, but it stretches the meaning of "
11839 "<quote>friends</quote> beyond recognition to say <quote>my ten thousand best "
11840 "friends</quote> can get access. Whether or not sharing my music with my best "
11841 "friend is what <quote>we have always been allowed to do,</quote> we have not "
11842 "always been allowed to share music with <quote>our ten thousand best "
11846 #. type: Content of: <book><part><chapter><para>
11847 #: freeculture.xml:8810
11849 "Likewise, when the other side says, <quote>File sharing is just like walking "
11850 "into a Tower Records and taking a CD off the shelf and walking out with "
11851 "it,</quote> that's true, at least in part. If, after Lyle Lovett (finally) "
11852 "releases a new album, rather than buying it, I go to Kazaa and find a free "
11853 "copy to take, that is very much like stealing a copy from Tower. "
11854 "<placeholder type=\"indexterm\" id=\"0\"/>"
11858 #. type: Content of: <book><part><chapter><para>
11859 #: freeculture.xml:8821
11861 "But it is not quite stealing from Tower. After all, when I take a CD from "
11862 "Tower Records, Tower has one less CD to sell. And when I take a CD from "
11863 "Tower Records, I get a bit of plastic and a cover, and something to show on "
11864 "my shelves. (And, while we're at it, we could also note that when I take a "
11865 "CD from Tower Records, the maximum fine that might be imposed on me, under "
11866 "California law, at least, is $1,000. According to the RIAA, by contrast, if "
11867 "I download a ten-song CD, I'm liable for $1,500,000 in damages.)"
11870 #. type: Content of: <book><part><chapter><para>
11871 #: freeculture.xml:8831
11873 "The point is not that it is as neither side describes. The point is that it "
11874 "is both—both as the RIAA describes it and as Kazaa describes it. It is "
11875 "a chimera. And rather than simply denying what the other side asserts, we "
11876 "need to begin to think about how we should respond to this chimera. What "
11877 "rules should govern it?"
11880 #. type: Content of: <book><part><chapter><section><indexterm><primary>
11881 #: freeculture.xml:8847 freeculture.xml:9128 freeculture.xml:10165
11882 msgid "ISPs (Internet service providers), user identities revealed by"
11885 #. type: Content of: <book><part><chapter><para><footnote><para><indexterm><primary>
11886 #: freeculture.xml:8878
11887 msgid "Conyers, John, Jr."
11890 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
11891 #: freeculture.xml:8879 freeculture.xml:9590
11892 msgid "Berman, Howard L."
11895 #. type: Content of: <book><part><chapter><para><footnote><para>
11896 #: freeculture.xml:8847
11898 "<placeholder type=\"indexterm\" id=\"0\"/> For an excellent summary, see the "
11899 "report prepared by GartnerG2 and the Berkman Center for Internet and Society "
11900 "at Harvard Law School, <quote>Copyright and Digital Media in a Post-Napster "
11901 "World,</quote> 27 June 2003, available at <ulink "
11902 "url=\"http://free-culture.cc/notes/\">link #33</ulink>. Reps. John Conyers "
11903 "Jr. (D-Mich.) and Howard L. Berman (D-Calif.) have introduced a bill that "
11904 "would treat unauthorized on-line copying as a felony offense with "
11905 "punishments ranging as high as five years imprisonment; see Jon Healey, "
11906 "<quote>House Bill Aims to Up Stakes on Piracy,</quote> <citetitle>Los "
11907 "Angeles Times</citetitle>, 17 July 2003, available at <ulink "
11908 "url=\"http://free-culture.cc/notes/\">link #34</ulink>. Civil penalties are "
11909 "currently set at $150,000 per copied song. For a recent (and unsuccessful) "
11910 "legal challenge to the RIAA's demand that an ISP reveal the identity of a "
11911 "user accused of sharing more than 600 songs through a family computer, see "
11912 "<citetitle>RIAA</citetitle> v. <citetitle>Verizon Internet Services (In "
11913 "re. Verizon Internet Services)</citetitle>, 240 F. Supp. 2d 24 "
11914 "(D.D.C. 2003). Such a user could face liability ranging as high as $90 "
11915 "million. Such astronomical figures furnish the RIAA with a powerful arsenal "
11916 "in its prosecution of file sharers. Settlements ranging from $12,000 to "
11917 "$17,500 for four students accused of heavy file sharing on university "
11918 "networks must have seemed a mere pittance next to the $98 billion the RIAA "
11919 "could seek should the matter proceed to court. See Elizabeth Young, "
11920 "<quote>Downloading Could Lead to Fines,</quote> redandblack.com, August "
11921 "2003, available at <ulink url=\"http://free-culture.cc/notes/\">link "
11922 "#35</ulink>. For an example of the RIAA's targeting of student file sharing, "
11923 "and of the subpoenas issued to universities to reveal student file-sharer "
11924 "identities, see James Collins, <quote>RIAA Steps Up Bid to Force BC, MIT to "
11925 "Name Students,</quote> <citetitle>Boston Globe</citetitle>, 8 August 2003, "
11926 "D3, available at <ulink url=\"http://free-culture.cc/notes/\">link "
11927 "#36</ulink>. <placeholder type=\"indexterm\" id=\"1\"/> <placeholder "
11928 "type=\"indexterm\" id=\"2\"/>"
11931 #. type: Content of: <book><part><chapter><para>
11932 #: freeculture.xml:8838
11934 "We could respond by simply pretending that it is not a chimera. We could, "
11935 "with the RIAA, decide that every act of file sharing should be a felony. We "
11936 "could prosecute families for millions of dollars in damages just because "
11937 "file sharing occurred on a family computer. And we can get universities to "
11938 "monitor all computer traffic to make sure that no computer is used to commit "
11939 "this crime. These responses might be extreme, but each of them has either "
11940 "been proposed or actually implemented.<placeholder type=\"footnote\" "
11944 #. type: Content of: <book><part><chapter><para>
11945 #: freeculture.xml:8885
11947 "Alternatively, we could respond to file sharing the way many kids act as "
11948 "though we've responded. We could totally legalize it. Let there be no "
11949 "copyright liability, either civil or criminal, for making copyrighted "
11950 "content available on the Net. Make file sharing like gossip: regulated, if "
11951 "at all, by social norms but not by law."
11954 #. type: Content of: <book><part><chapter><para>
11955 #: freeculture.xml:8892
11957 "Either response is possible. I think either would be a mistake. Rather than "
11958 "embrace one of these two extremes, we should embrace something that "
11959 "recognizes the truth in both. And while I end this book with a sketch of a "
11960 "system that does just that, my aim in the next chapter is to show just how "
11961 "awful it would be for us to adopt the zero-tolerance extreme. I believe "
11962 "<emphasis>either</emphasis> extreme would be worse than a reasonable "
11963 "alternative. But I believe the zero-tolerance solution would be the worse "
11964 "of the two extremes."
11968 #. type: Content of: <book><part><chapter><para>
11969 #: freeculture.xml:8904
11971 "Yet zero tolerance is increasingly our government's policy. In the middle of "
11972 "the chaos that the Internet has created, an extraordinary land grab is "
11973 "occurring. The law and technology are being shifted to give content holders "
11974 "a kind of control over our culture that they have never had before. And in "
11975 "this extremism, many an opportunity for new innovation and new creativity "
11979 #. type: Content of: <book><part><chapter><para>
11980 #: freeculture.xml:8912
11982 "I'm not talking about the opportunities for kids to <quote>steal</quote> "
11983 "music. My focus instead is the commercial and cultural innovation that this "
11984 "war will also kill. We have never seen the power to innovate spread so "
11985 "broadly among our citizens, and we have just begun to see the innovation "
11986 "that this power will unleash. Yet the Internet has already seen the passing "
11987 "of one cycle of innovation around technologies to distribute content. The "
11988 "law is responsible for this passing. As the vice president for global public "
11989 "policy at one of these new innovators, eMusic.com, put it when criticizing "
11990 "the DMCA's added protection for copyrighted material,"
11993 #. type: Content of: <book><part><chapter><blockquote><para>
11994 #: freeculture.xml:8925
11996 "eMusic opposes music piracy. We are a distributor of copyrighted material, "
11997 "and we want to protect those rights."
12000 #. type: Content of: <book><part><chapter><blockquote><para>
12001 #: freeculture.xml:8929
12003 "But building a technology fortress that locks in the clout of the major "
12004 "labels is by no means the only way to protect copyright interests, nor is it "
12005 "necessarily the best. It is simply too early to answer that question. Market "
12006 "forces operating naturally may very well produce a totally different "
12011 #. type: Content of: <book><part><chapter><blockquote><para><footnote><para>
12012 #: freeculture.xml:8946
12014 "WIPO and the DMCA One Year Later: Assessing Consumer Access to Digital "
12015 "Entertainment on the Internet and Other Media: Hearing Before the "
12016 "Subcommittee on Telecommunications, Trade, and Consumer Protection, House "
12017 "Committee on Commerce, 106th Cong. 29 (1999) (statement of Peter Harter, "
12018 "vice president, Global Public Policy and Standards, EMusic.com), available "
12019 "in LEXIS, Federal Document Clearing House Congressional Testimony File."
12022 #. type: Content of: <book><part><chapter><blockquote><para>
12023 #: freeculture.xml:8936
12025 "This is a critical point. The choices that industry sectors make with "
12026 "respect to these systems will in many ways directly shape the market for "
12027 "digital media and the manner in which digital media are distributed. This in "
12028 "turn will directly influence the options that are available to consumers, "
12029 "both in terms of the ease with which they will be able to access digital "
12030 "media and the equipment that they will require to do so. Poor choices made "
12031 "this early in the game will retard the growth of this market, hurting "
12032 "everyone's interests.<placeholder type=\"footnote\" id=\"0\"/>"
12035 #. type: Content of: <book><part><chapter><section><indexterm><primary>
12036 #: freeculture.xml:8960 freeculture.xml:9315
12037 msgid "Vivendi Universal"
12040 #. type: Content of: <book><part><chapter><para>
12041 #: freeculture.xml:8957
12043 "In April 2001, eMusic.com was purchased by Vivendi Universal, one of "
12044 "<quote>the major labels.</quote> Its position on these matters has now "
12045 "changed. <placeholder type=\"indexterm\" id=\"0\"/>"
12048 #. type: Content of: <book><part><chapter><para>
12049 #: freeculture.xml:8963
12051 "Reversing our tradition of tolerance now will not merely quash piracy. It "
12052 "will sacrifice values that are important to this culture, and will kill "
12053 "opportunities that could be extraordinarily valuable."
12056 #. type: Content of: <book><part><chapter><title>
12057 #: freeculture.xml:8971
12058 msgid "CHAPTER TWELVE: Harms"
12061 #. type: Content of: <book><part><chapter><para>
12062 #: freeculture.xml:8973
12064 "To fight <quote>piracy,</quote> to protect <quote>property,</quote> the "
12065 "content industry has launched a war. Lobbying and lots of campaign "
12066 "contributions have now brought the government into this war. As with any "
12067 "war, this one will have both direct and collateral damage. As with any war "
12068 "of prohibition, these damages will be suffered most by our own people."
12071 #. type: Content of: <book><part><chapter><para>
12072 #: freeculture.xml:8980
12074 "My aim so far has been to describe the consequences of this war, in "
12075 "particular, the consequences for <quote>free culture.</quote> But my aim now "
12076 "is to extend this description of consequences into an argument. Is this war "
12080 #. type: Content of: <book><part><chapter><para>
12081 #: freeculture.xml:8986
12083 "In my view, it is not. There is no good reason why this time, for the first "
12084 "time, the law should defend the old against the new, just when the power of "
12085 "the property called <quote>intellectual property</quote> is at its greatest "
12089 #. type: Content of: <book><part><chapter><para>
12090 #: freeculture.xml:8994
12092 "Yet <quote>common sense</quote> does not see it this way. Common sense is "
12093 "still on the side of the Causbys and the content industry. The extreme "
12094 "claims of control in the name of property still resonate; the uncritical "
12095 "rejection of <quote>piracy</quote> still has play."
12099 #. type: Content of: <book><part><chapter><para>
12100 #: freeculture.xml:9002
12102 "There will be many consequences of continuing this war. I want to describe "
12103 "just three. All three might be said to be unintended. I am quite confident "
12104 "the third is unintended. I'm less sure about the first two. The first two "
12105 "protect modern RCAs, but there is no Howard Armstrong in the wings to fight "
12106 "today's monopolists of culture."
12109 #. type: Content of: <book><part><chapter><section><title>
12110 #: freeculture.xml:9009
12111 msgid "Constraining Creators"
12114 #. type: Content of: <book><part><chapter><section><para>
12115 #: freeculture.xml:9011
12117 "In the next ten years we will see an explosion of digital technologies. "
12118 "These technologies will enable almost anyone to capture and share "
12119 "content. Capturing and sharing content, of course, is what humans have done "
12120 "since the dawn of man. It is how we learn and communicate. But capturing and "
12121 "sharing through digital technology is different. The fidelity and power are "
12122 "different. You could send an e-mail telling someone about a joke you saw on "
12123 "Comedy Central, or you could send the clip. You could write an essay about "
12124 "the inconsistencies in the arguments of the politician you most love to "
12125 "hate, or you could make a short film that puts statement against "
12126 "statement. You could write a poem to express your love, or you could weave "
12127 "together a string—a mash-up— of songs from your favorite artists "
12128 "in a collage and make it available on the Net."
12131 #. type: Content of: <book><part><chapter><section><para>
12132 #: freeculture.xml:9026
12134 "This digital <quote>capturing and sharing</quote> is in part an extension of "
12135 "the capturing and sharing that has always been integral to our culture, and "
12136 "in part it is something new. It is continuous with the Kodak, but it "
12137 "explodes the boundaries of Kodak-like technologies. The technology of "
12138 "digital <quote>capturing and sharing</quote> promises a world of "
12139 "extraordinarily diverse creativity that can be easily and broadly "
12140 "shared. And as that creativity is applied to democracy, it will enable a "
12141 "broad range of citizens to use technology to express and criticize and "
12142 "contribute to the culture all around."
12146 #. type: Content of: <book><part><chapter><section><para>
12147 #: freeculture.xml:9037
12149 "Technology has thus given us an opportunity to do something with culture "
12150 "that has only ever been possible for individuals in small groups, isolated "
12151 "from others. Think about an old man telling a story to a collection of "
12152 "neighbors in a small town. Now imagine that same storytelling extended "
12153 "across the globe."
12156 #. type: Content of: <book><part><chapter><section><para>
12157 #: freeculture.xml:9047
12159 "Yet all this is possible only if the activity is presumptively legal. In the "
12160 "current regime of legal regulation, it is not. Forget file sharing for a "
12161 "moment. Think about your favorite amazing sites on the Net. Web sites that "
12162 "offer plot summaries from forgotten television shows; sites that catalog "
12163 "cartoons from the 1960s; sites that mix images and sound to criticize "
12164 "politicians or businesses; sites that gather newspaper articles on remote "
12165 "topics of science or culture. There is a vast amount of creative work spread "
12166 "across the Internet. But as the law is currently crafted, this work is "
12167 "presumptively illegal."
12170 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
12171 #: freeculture.xml:9075 freeculture.xml:9096
12175 #. type: Content of: <book><part><chapter><section><para><footnote><para>
12176 #: freeculture.xml:9070
12178 "See Lynne W. Jeter, <citetitle>Disconnected: Deceit and Betrayal at "
12179 "WorldCom</citetitle> (Hoboken, N.J.: John Wiley & Sons, 2003), 176, 204; "
12180 "for details of the settlement, see MCI press release, <quote>MCI Wins "
12181 "U.S. District Court Approval for SEC Settlement</quote> (7 July 2003), "
12182 "available at <ulink url=\"http://free-culture.cc/notes/\">link #37</ulink>. "
12183 "<placeholder type=\"indexterm\" id=\"0\"/>"
12186 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
12187 #: freeculture.xml:9091
12188 msgid "Bush, George W."
12191 #. type: Content of: <book><part><chapter><section><para><footnote><para>
12192 #: freeculture.xml:9082
12194 "The bill, modeled after California's tort reform model, was passed in the "
12195 "House of Representatives but defeated in a Senate vote in July 2003. For an "
12196 "overview, see Tanya Albert, <quote>Measure Stalls in Senate: `We'll Be "
12197 "Back,' Say Tort Reformers,</quote> amednews.com, 28 July 2003, available at "
12198 "<ulink url=\"http://free-culture.cc/notes/\">link #38</ulink>, and "
12199 "<quote>Senate Turns Back Malpractice Caps,</quote> CBSNews.com, 9 July 2003, "
12200 "available at <ulink url=\"http://free-culture.cc/notes/\">link "
12201 "#39</ulink>. President Bush has continued to urge tort reform in recent "
12202 "months. <placeholder type=\"indexterm\" id=\"0\"/>"
12205 #. type: Content of: <book><part><chapter><section><para>
12206 #: freeculture.xml:9058
12208 "That presumption will increasingly chill creativity, as the examples of "
12209 "extreme penalties for vague infringements continue to proliferate. It is "
12210 "impossible to get a clear sense of what's allowed and what's not, and at the "
12211 "same time, the penalties for crossing the line are astonishingly harsh. The "
12212 "four students who were threatened by the RIAA ( Jesse Jordan of chapter 3 "
12213 "was just one) were threatened with a $98 billion lawsuit for building search "
12214 "engines that permitted songs to be copied. Yet World-Com—which "
12215 "defrauded investors of $11 billion, resulting in a loss to investors in "
12216 "market capitalization of over $200 billion—received a fine of a mere "
12217 "$750 million.<placeholder type=\"footnote\" id=\"0\"/> And under legislation "
12218 "being pushed in Congress right now, a doctor who negligently removes the "
12219 "wrong leg in an operation would be liable for no more than $250,000 in "
12220 "damages for pain and suffering.<placeholder type=\"footnote\" id=\"1\"/> Can "
12221 "common sense recognize the absurdity in a world where the maximum fine for "
12222 "downloading two songs off the Internet is more than the fine for a doctor's "
12223 "negligently butchering a patient? <placeholder type=\"indexterm\" id=\"2\"/>"
12226 #. type: Content of: <book><part><chapter><section><indexterm><primary>
12227 #: freeculture.xml:9098
12228 msgid "art, underground"
12232 #. type: Content of: <book><part><chapter><section><para><footnote><para>
12233 #: freeculture.xml:9119
12235 "See Danit Lidor, <quote>Artists Just Wanna Be Free,</quote> "
12236 "<citetitle>Wired</citetitle>, 7 July 2003, available at <ulink "
12237 "url=\"http://free-culture.cc/notes/\">link #40</ulink>. For an overview of "
12238 "the exhibition, see <ulink url=\"http://free-culture.cc/notes/\">link "
12242 #. type: Content of: <book><part><chapter><section><para>
12243 #: freeculture.xml:9100
12245 "The consequence of this legal uncertainty, tied to these extremely high "
12246 "penalties, is that an extraordinary amount of creativity will either never "
12247 "be exercised, or never be exercised in the open. We drive this creative "
12248 "process underground by branding the modern-day Walt Disneys "
12249 "<quote>pirates.</quote> We make it impossible for businesses to rely upon a "
12250 "public domain, because the boundaries of the public domain are designed to "
12251 "be unclear. It never pays to do anything except pay for the right to create, "
12252 "and hence only those who can pay are allowed to create. As was the case in "
12253 "the Soviet Union, though for very different reasons, we will begin to see a "
12254 "world of underground art—not because the message is necessarily "
12255 "political, or because the subject is controversial, but because the very act "
12256 "of creating the art is legally fraught. Already, exhibits of <quote>illegal "
12257 "art</quote> tour the United States.<placeholder type=\"footnote\" id=\"0\"/> "
12258 "In what does their <quote>illegality</quote> consist? In the act of mixing "
12259 "the culture around us with an expression that is critical or reflective."
12262 #. type: Content of: <book><part><chapter><section><para>
12263 #: freeculture.xml:9130
12265 "Part of the reason for this fear of illegality has to do with the changing "
12266 "law. I described that change in detail in chapter <xref xrefstyle=\"select: "
12267 "labelnumber\" linkend=\"property-i\"/>. But an even bigger part has to do "
12268 "with the increasing ease with which infractions can be tracked. As users of "
12269 "file-sharing systems discovered in 2002, it is a trivial matter for "
12270 "copyright owners to get courts to order Internet service providers to reveal "
12271 "who has what content. It is as if your cassette tape player transmitted a "
12272 "list of the songs that you played in the privacy of your own home that "
12273 "anyone could tune into for whatever reason they chose."
12276 #. type: Content of: <book><part><chapter><section><para>
12277 #: freeculture.xml:9142
12279 "Never in our history has a painter had to worry about whether his painting "
12280 "infringed on someone else's work; but the modern-day painter, using the "
12281 "tools of Photoshop, sharing content on the Web, must worry all the "
12282 "time. Images are all around, but the only safe images to use in the act of "
12283 "creation are those purchased from Corbis or another image farm. And in "
12284 "purchasing, censoring happens. There is a free market in pencils; we needn't "
12285 "worry about its effect on creativity. But there is a highly regulated, "
12286 "monopolized market in cultural icons; the right to cultivate and transform "
12287 "them is not similarly free."
12290 #. type: Content of: <book><part><chapter><section><para>
12291 #: freeculture.xml:9153
12293 "Lawyers rarely see this because lawyers are rarely empirical. As I described "
12294 "in chapter <xref xrefstyle=\"select: labelnumber\" linkend=\"recorders\"/>, "
12295 "in response to the story about documentary filmmaker Jon Else, I have been "
12296 "lectured again and again by lawyers who insist Else's use was fair use, and "
12297 "hence I am wrong to say that the law regulates such a use."
12301 #. type: Content of: <book><part><chapter><section><para>
12302 #: freeculture.xml:9164
12304 "But fair use in America simply means the right to hire a lawyer to defend "
12305 "your right to create. And as lawyers love to forget, our system for "
12306 "defending rights such as fair use is astonishingly bad—in practically "
12307 "every context, but especially here. It costs too much, it delivers too "
12308 "slowly, and what it delivers often has little connection to the justice "
12309 "underlying the claim. The legal system may be tolerable for the very rich. "
12310 "For everyone else, it is an embarrassment to a tradition that prides itself "
12311 "on the rule of law."
12314 #. type: Content of: <book><part><chapter><section><para>
12315 #: freeculture.xml:9174
12317 "Judges and lawyers can tell themselves that fair use provides adequate "
12318 "<quote>breathing room</quote> between regulation by the law and the access "
12319 "the law should allow. But it is a measure of how out of touch our legal "
12320 "system has become that anyone actually believes this. The rules that "
12321 "publishers impose upon writers, the rules that film distributors impose upon "
12322 "filmmakers, the rules that newspapers impose upon journalists— these "
12323 "are the real laws governing creativity. And these rules have little "
12324 "relationship to the <quote>law</quote> with which judges comfort themselves."
12327 #. type: Content of: <book><part><chapter><section><para>
12328 #: freeculture.xml:9185
12330 "For in a world that threatens $150,000 for a single willful infringement of "
12331 "a copyright, and which demands tens of thousands of dollars to even defend "
12332 "against a copyright infringement claim, and which would never return to the "
12333 "wrongfully accused defendant anything of the costs she suffered to defend "
12334 "her right to speak—in that world, the astonishingly broad regulations "
12335 "that pass under the name <quote>copyright</quote> silence speech and "
12336 "creativity. And in that world, it takes a studied blindness for people to "
12337 "continue to believe they live in a culture that is free."
12340 #. type: Content of: <book><part><chapter><section><para>
12341 #: freeculture.xml:9196
12342 msgid "As Jed Horovitz, the businessman behind Video Pipeline, said to me,"
12346 #. type: Content of: <book><part><chapter><section><blockquote><para>
12347 #: freeculture.xml:9200
12349 "We're losing [creative] opportunities right and left. Creative people are "
12350 "being forced not to express themselves. Thoughts are not being "
12351 "expressed. And while a lot of stuff may [still] be created, it still won't "
12352 "get distributed. Even if the stuff gets made … you're not going to "
12353 "get it distributed in the mainstream media unless you've got a little note "
12354 "from a lawyer saying, <quote>This has been cleared.</quote> You're not even "
12355 "going to get it on PBS without that kind of permission. That's the point at "
12356 "which they control it."
12359 #. type: Content of: <book><part><chapter><section><title>
12360 #: freeculture.xml:9213
12361 msgid "Constraining Innovators"
12364 #. type: Content of: <book><part><chapter><section><para>
12365 #: freeculture.xml:9215
12367 "The story of the last section was a crunchy-lefty story—creativity "
12368 "quashed, artists who can't speak, yada yada yada. Maybe that doesn't get you "
12369 "going. Maybe you think there's enough weird art out there, and enough "
12370 "expression that is critical of what seems to be just about everything. And "
12371 "if you think that, you might think there's little in this story to worry "
12375 #. type: Content of: <book><part><chapter><section><para>
12376 #: freeculture.xml:9223
12378 "But there's an aspect of this story that is not lefty in any sense. Indeed, "
12379 "it is an aspect that could be written by the most extreme promarket "
12380 "ideologue. And if you're one of these sorts (and a special one at that, 188 "
12381 "pages into a book like this), then you can see this other aspect by "
12382 "substituting <quote>free market</quote> every place I've spoken of "
12383 "<quote>free culture.</quote> The point is the same, even if the interests "
12384 "affecting culture are more fundamental."
12387 #. type: Content of: <book><part><chapter><section><para>
12388 #: freeculture.xml:9233
12390 "The charge I've been making about the regulation of culture is the same "
12391 "charge free marketers make about regulating markets. Everyone, of course, "
12392 "concedes that some regulation of markets is necessary—at a minimum, we "
12393 "need rules of property and contract, and courts to enforce both. Likewise, "
12394 "in this culture debate, everyone concedes that at least some framework of "
12395 "copyright is also required. But both perspectives vehemently insist that "
12396 "just because some regulation is good, it doesn't follow that more regulation "
12397 "is better. And both perspectives are constantly attuned to the ways in which "
12398 "regulation simply enables the powerful industries of today to protect "
12399 "themselves against the competitors of tomorrow."
12402 #. type: Content of: <book><part><chapter><section><indexterm><primary>
12403 #: freeculture.xml:9245 freeculture.xml:9353
12404 msgid "Barry, Hank"
12408 #. type: Content of: <book><part><chapter><section><para>
12409 #: freeculture.xml:9247
12411 "This is the single most dramatic effect of the shift in regulatory strategy "
12412 "that I described in chapter <xref xrefstyle=\"select: labelnumber\" "
12413 "linkend=\"property-i\"/>. The consequence of this massive threat of "
12414 "liability tied to the murky boundaries of copyright law is that innovators "
12415 "who want to innovate in this space can safely innovate only if they have the "
12416 "sign-off from last generation's dominant industries. That lesson has been "
12417 "taught through a series of cases that were designed and executed to teach "
12418 "venture capitalists a lesson. That lesson—what former Napster CEO Hank "
12419 "Barry calls a <quote>nuclear pall</quote> that has fallen over the "
12420 "Valley—has been learned."
12423 #. type: Content of: <book><part><chapter><section><para>
12424 #: freeculture.xml:9260
12426 "Consider one example to make the point, a story whose beginning I told in "
12427 "<citetitle>The Future of Ideas</citetitle> and which has progressed in a way "
12428 "that even I (pessimist extraordinaire) would never have predicted."
12431 #. type: Content of: <book><part><chapter><section><indexterm><primary>
12432 #: freeculture.xml:9264
12433 msgid "Roberts, Michael"
12436 #. type: Content of: <book><part><chapter><section><para>
12437 #: freeculture.xml:9266
12439 "In 1997, Michael Roberts launched a company called MP3.com. MP3.com was "
12440 "keen to remake the music business. Their goal was not just to facilitate new "
12441 "ways to get access to content. Their goal was also to facilitate new ways to "
12442 "create content. Unlike the major labels, MP3.com offered creators a venue to "
12443 "distribute their creativity, without demanding an exclusive engagement from "
12447 #. type: Content of: <book><part><chapter><section><para>
12448 #: freeculture.xml:9274
12450 "To make this system work, however, MP3.com needed a reliable way to "
12451 "recommend music to its users. The idea behind this alternative was to "
12452 "leverage the revealed preferences of music listeners to recommend new "
12453 "artists. If you like Lyle Lovett, you're likely to enjoy Bonnie Raitt. And "
12454 "so on. <placeholder type=\"indexterm\" id=\"0\"/>"
12457 #. type: Content of: <book><part><chapter><section><para>
12458 #: freeculture.xml:9282
12460 "This idea required a simple way to gather data about user preferences. "
12461 "MP3.com came up with an extraordinarily clever way to gather this preference "
12462 "data. In January 2000, the company launched a service called "
12463 "my.mp3.com. Using software provided by MP3.com, a user would sign into an "
12464 "account and then insert into her computer a CD. The software would identify "
12465 "the CD, and then give the user access to that content. So, for example, if "
12466 "you inserted a CD by Jill Sobule, then wherever you were—at work or at "
12467 "home—you could get access to that music once you signed into your "
12468 "account. The system was therefore a kind of music-lockbox."
12472 #. type: Content of: <book><part><chapter><section><para>
12473 #: freeculture.xml:9294
12475 "No doubt some could use this system to illegally copy content. But that "
12476 "opportunity existed with or without MP3.com. The aim of the my.mp3.com "
12477 "service was to give users access to their own content, and as a by-product, "
12478 "by seeing the content they already owned, to discover the kind of content "
12482 #. type: Content of: <book><part><chapter><section><para>
12483 #: freeculture.xml:9303
12485 "To make this system function, however, MP3.com needed to copy 50,000 CDs to "
12486 "a server. (In principle, it could have been the user who uploaded the music, "
12487 "but that would have taken a great deal of time, and would have produced a "
12488 "product of questionable quality.) It therefore purchased 50,000 CDs from a "
12489 "store, and started the process of making copies of those CDs. Again, it "
12490 "would not serve the content from those copies to anyone except those who "
12491 "authenticated that they had a copy of the CD they wanted to access. So while "
12492 "this was 50,000 copies, it was 50,000 copies directed at giving customers "
12493 "something they had already bought."
12496 #. type: Content of: <book><part><chapter><section><para>
12497 #: freeculture.xml:9318
12499 "Nine days after MP3.com launched its service, the five major labels, headed "
12500 "by the RIAA, brought a lawsuit against MP3.com. MP3.com settled with four of "
12501 "the five. Nine months later, a federal judge found MP3.com to have been "
12502 "guilty of willful infringement with respect to the fifth. Applying the law "
12503 "as it is, the judge imposed a fine against MP3.com of $118 million. MP3.com "
12504 "then settled with the remaining plaintiff, Vivendi Universal, paying over "
12505 "$54 million. Vivendi purchased MP3.com just about a year later."
12508 #. type: Content of: <book><part><chapter><section><para>
12509 #: freeculture.xml:9328
12510 msgid "That part of the story I have told before. Now consider its conclusion."
12513 #. type: Content of: <book><part><chapter><section><para>
12514 #: freeculture.xml:9331
12516 "After Vivendi purchased MP3.com, Vivendi turned around and filed a "
12517 "malpractice lawsuit against the lawyers who had advised it that they had a "
12518 "good faith claim that the service they wanted to offer would be considered "
12519 "legal under copyright law. This lawsuit alleged that it should have been "
12520 "obvious that the courts would find this behavior illegal; therefore, this "
12521 "lawsuit sought to punish any lawyer who had dared to suggest that the law "
12522 "was less restrictive than the labels demanded."
12526 #. type: Content of: <book><part><chapter><section><para>
12527 #: freeculture.xml:9341
12529 "The clear purpose of this lawsuit (which was settled for an unspecified "
12530 "amount shortly after the story was no longer covered in the press) was to "
12531 "send an unequivocal message to lawyers advising clients in this space: It is "
12532 "not just your clients who might suffer if the content industry directs its "
12533 "guns against them. It is also you. So those of you who believe the law "
12534 "should be less restrictive should realize that such a view of the law will "
12535 "cost you and your firm dearly."
12538 #. type: Content of: <book><part><chapter><section><indexterm><primary>
12539 #: freeculture.xml:9352
12540 msgid "Hummer, John"
12543 #. type: Content of: <book><part><chapter><section><indexterm><primary>
12544 #: freeculture.xml:9354
12545 msgid "Hummer Winblad"
12549 #. type: Content of: <book><part><chapter><section><para><footnote><para>
12550 #: freeculture.xml:9362
12552 "See Joseph Menn, <quote>Universal, EMI Sue Napster Investor,</quote> "
12553 "<citetitle>Los Angeles Times</citetitle>, 23 April 2003. For a parallel "
12554 "argument about the effects on innovation in the distribution of music, see "
12555 "Janelle Brown, <quote>The Music Revolution Will Not Be Digitized,</quote> "
12556 "Salon.com, 1 June 2001, available at <ulink "
12557 "url=\"http://free-culture.cc/notes/\">link #42</ulink>. See also Jon "
12558 "Healey, <quote>Online Music Services Besieged,</quote> <citetitle>Los "
12559 "Angeles Times</citetitle>, 28 May 2001."
12562 #. type: Content of: <book><part><chapter><section><para>
12563 #: freeculture.xml:9356
12565 "This strategy is not just limited to the lawyers. In April 2003, Universal "
12566 "and EMI brought a lawsuit against Hummer Winblad, the venture capital firm "
12567 "(VC) that had funded Napster at a certain stage of its development, its "
12568 "cofounder ( John Hummer), and general partner (Hank Barry).<placeholder "
12569 "type=\"footnote\" id=\"0\"/> The claim here, as well, was that the VC should "
12570 "have recognized the right of the content industry to control how the "
12571 "industry should develop. They should be held personally liable for funding a "
12572 "company whose business turned out to be beyond the law. Here again, the aim "
12573 "of the lawsuit is transparent: Any VC now recognizes that if you fund a "
12574 "company whose business is not approved of by the dinosaurs, you are at risk "
12575 "not just in the marketplace, but in the courtroom as well. Your investment "
12576 "buys you not only a company, it also buys you a lawsuit. So extreme has the "
12577 "environment become that even car manufacturers are afraid of technologies "
12578 "that touch content. In an article in <citetitle>Business 2.0</citetitle>, "
12579 "Rafe Needleman describes a discussion with BMW: <placeholder "
12580 "type=\"indexterm\" id=\"1\"/> <placeholder type=\"indexterm\" id=\"2\"/>"
12583 #. type: Content of: <book><part><chapter><section><blockquote><indexterm><primary>
12584 #: freeculture.xml:9386
12588 #. type: Content of: <book><part><chapter><section><blockquote><para><footnote><para><indexterm><primary>
12589 #: freeculture.xml:9401
12590 msgid "Needleman, Rafe"
12593 #. type: Content of: <book><part><chapter><section><blockquote><para><footnote><para>
12594 #: freeculture.xml:9397
12596 "Rafe Needleman, <quote>Driving in Cars with MP3s,</quote> "
12597 "<citetitle>Business 2.0</citetitle>, 16 June 2003, available at <ulink "
12598 "url=\"http://free-culture.cc/notes/\">link #43</ulink>. I am grateful to "
12599 "Dr. Mohammad Al-Ubaydli for this example. <placeholder type=\"indexterm\" "
12603 #. type: Content of: <book><part><chapter><section><blockquote><para>
12604 #: freeculture.xml:9388
12606 "I asked why, with all the storage capacity and computer power in the car, "
12607 "there was no way to play MP3 files. I was told that BMW engineers in Germany "
12608 "had rigged a new vehicle to play MP3s via the car's built-in sound system, "
12609 "but that the company's marketing and legal departments weren't comfortable "
12610 "with pushing this forward for release stateside. Even today, no new cars are "
12611 "sold in the United States with bona fide MP3 players. … <placeholder "
12612 "type=\"footnote\" id=\"0\"/>"
12615 #. type: Content of: <book><part><chapter><section><para>
12616 #: freeculture.xml:9406
12618 "This is the world of the mafia—filled with <quote>your money or your "
12619 "life</quote> offers, governed in the end not by courts but by the threats "
12620 "that the law empowers copyright holders to exercise. It is a system that "
12621 "will obviously and necessarily stifle new innovation. It is hard enough to "
12622 "start a company. It is impossibly hard if that company is constantly "
12623 "threatened by litigation."
12627 #. type: Content of: <book><part><chapter><section><para>
12628 #: freeculture.xml:9416
12630 "The point is not that businesses should have a right to start illegal "
12631 "enterprises. The point is the definition of <quote>illegal.</quote> The law "
12632 "is a mess of uncertainty. We have no good way to know how it should apply to "
12633 "new technologies. Yet by reversing our tradition of judicial deference, and "
12634 "by embracing the astonishingly high penalties that copyright law imposes, "
12635 "that uncertainty now yields a reality which is far more conservative than is "
12636 "right. If the law imposed the death penalty for parking tickets, we'd not "
12637 "only have fewer parking tickets, we'd also have much less driving. The same "
12638 "principle applies to innovation. If innovation is constantly checked by this "
12639 "uncertain and unlimited liability, we will have much less vibrant innovation "
12640 "and much less creativity."
12643 #. type: Content of: <book><part><chapter><section><para>
12644 #: freeculture.xml:9431
12646 "The point is directly parallel to the crunchy-lefty point about fair "
12647 "use. Whatever the <quote>real</quote> law is, realism about the effect of "
12648 "law in both contexts is the same. This wildly punitive system of regulation "
12649 "will systematically stifle creativity and innovation. It will protect some "
12650 "industries and some creators, but it will harm industry and creativity "
12651 "generally. Free market and free culture depend upon vibrant competition. "
12652 "Yet the effect of the law today is to stifle just this kind of competition. "
12653 "The effect is to produce an overregulated culture, just as the effect of too "
12654 "much control in the market is to produce an overregulatedregulated market."
12658 #. type: Content of: <book><part><chapter><section><para>
12659 #: freeculture.xml:9443
12661 "The building of a permission culture, rather than a free culture, is the "
12662 "first important way in which the changes I have described will burden "
12663 "innovation. A permission culture means a lawyer's culture—a culture in "
12664 "which the ability to create requires a call to your lawyer. Again, I am not "
12665 "antilawyer, at least when they're kept in their proper place. I am certainly "
12666 "not antilaw. But our profession has lost the sense of its limits. And "
12667 "leaders in our profession have lost an appreciation of the high costs that "
12668 "our profession imposes upon others. The inefficiency of the law is an "
12669 "embarrassment to our tradition. And while I believe our profession should "
12670 "therefore do everything it can to make the law more efficient, it should at "
12671 "least do everything it can to limit the reach of the law where the law is "
12672 "not doing any good. The transaction costs buried within a permission culture "
12673 "are enough to bury a wide range of creativity. Someone needs to do a lot of "
12674 "justifying to justify that result. The uncertainty of the law is one burden "
12675 "on innovation. There is a second burden that operates more directly. This is "
12676 "the effort by many in the content industry to use the law to directly "
12677 "regulate the technology of the Internet so that it better protects their "
12681 #. type: Content of: <book><part><chapter><section><para>
12682 #: freeculture.xml:9465
12684 "The motivation for this response is obvious. The Internet enables the "
12685 "efficient spread of content. That efficiency is a feature of the Internet's "
12686 "design. But from the perspective of the content industry, this feature is a "
12687 "<quote>bug.</quote> The efficient spread of content means that content "
12688 "distributors have a harder time controlling the distribution of content. "
12689 "One obvious response to this efficiency is thus to make the Internet less "
12690 "efficient. If the Internet enables <quote>piracy,</quote> then, this "
12691 "response says, we should break the kneecaps of the Internet."
12695 #. type: Content of: <book><part><chapter><section><para><footnote><para>
12696 #: freeculture.xml:9480
12698 "<quote>Copyright and Digital Media in a Post-Napster World,</quote> "
12699 "GartnerG2 and the Berkman Center for Internet and Society at Harvard Law "
12700 "School (2003), 33–35, available at <ulink "
12701 "url=\"http://free-culture.cc/notes/\">link #44</ulink>."
12705 #. type: Content of: <book><part><chapter><section><para><footnote><para>
12706 #: freeculture.xml:9493
12707 msgid "GartnerG2, 26–27."
12710 #. type: Content of: <book><part><chapter><section><para>
12711 #: freeculture.xml:9476
12713 "The examples of this form of legislation are many. At the urging of the "
12714 "content industry, some in Congress have threatened legislation that would "
12715 "require computers to determine whether the content they access is protected "
12716 "or not, and to disable the spread of protected content.<placeholder "
12717 "type=\"footnote\" id=\"0\"/> Congress has already launched proceedings to "
12718 "explore a mandatory <quote>broadcast flag</quote> that would be required on "
12719 "any device capable of transmitting digital video (i.e., a computer), and "
12720 "that would disable the copying of any content that is marked with a "
12721 "broadcast flag. Other members of Congress have proposed immunizing content "
12722 "providers from liability for technology they might deploy that would hunt "
12723 "down copyright violators and disable their machines.<placeholder "
12724 "type=\"footnote\" id=\"1\"/>"
12728 #. type: Content of: <book><part><chapter><section><para>
12729 #: freeculture.xml:9497
12731 "In one sense, these solutions seem sensible. If the problem is the code, why "
12732 "not regulate the code to remove the problem. But any regulation of technical "
12733 "infrastructure will always be tuned to the particular technology of the "
12734 "day. It will impose significant burdens and costs on the technology, but "
12735 "will likely be eclipsed by advances around exactly those requirements."
12739 #. type: Content of: <book><part><chapter><section><para><footnote><para>
12740 #: freeculture.xml:9511
12742 "See David McGuire, <quote>Tech Execs Square Off Over Piracy,</quote> "
12743 "Newsbytes, February 2002 (Entertainment)."
12746 #. type: Content of: <book><part><chapter><para><indexterm><primary>
12747 #: freeculture.xml:9517 freeculture.xml:11371
12751 #. type: Content of: <book><part><chapter><section><para>
12752 #: freeculture.xml:9507
12754 "In March 2002, a broad coalition of technology companies, led by Intel, "
12755 "tried to get Congress to see the harm that such legislation would "
12756 "impose.<placeholder type=\"footnote\" id=\"0\"/> Their argument was "
12757 "obviously not that copyright should not be protected. Instead, they argued, "
12758 "any protection should not do more harm than good. <placeholder "
12759 "type=\"indexterm\" id=\"1\"/>"
12762 #. type: Content of: <book><part><chapter><section><para>
12763 #: freeculture.xml:9520
12765 "There is one more obvious way in which this war has harmed "
12766 "innovation—again, a story that will be quite familiar to the free "
12770 #. type: Content of: <book><part><chapter><section><para>
12771 #: freeculture.xml:9525
12773 "Copyright may be property, but like all property, it is also a form of "
12774 "regulation. It is a regulation that benefits some and harms others. When "
12775 "done right, it benefits creators and harms leeches. When done wrong, it is "
12776 "regulation the powerful use to defeat competitors."
12779 #. type: Content of: <book><part><chapter><section><para><footnote><para>
12780 #: freeculture.xml:9537
12782 "Jessica Litman, <citetitle>Digital Copyright</citetitle> (Amherst, N.Y.: "
12783 "Prometheus Books, 2001). <placeholder type=\"indexterm\" id=\"0\"/>"
12786 #. type: Content of: <book><part><chapter><section><para>
12787 #: freeculture.xml:9531
12789 "As I described in chapter <xref xrefstyle=\"select: labelnumber\" "
12790 "linkend=\"property-i\"/>, despite this feature of copyright as regulation, "
12791 "and subject to important qualifications outlined by Jessica Litman in her "
12792 "book <citetitle>Digital Copyright</citetitle>,<placeholder type=\"footnote\" "
12793 "id=\"0\"/> overall this history of copyright is not bad. As chapter 10 "
12794 "details, when new technologies have come along, Congress has struck a "
12795 "balance to assure that the new is protected from the old. Compulsory, or "
12796 "statutory, licenses have been one part of that strategy. Free use (as in the "
12797 "case of the VCR) has been another."
12800 #. type: Content of: <book><part><chapter><section><para>
12801 #: freeculture.xml:9548
12803 "But that pattern of deference to new technologies has now changed with the "
12804 "rise of the Internet. Rather than striking a balance between the claims of a "
12805 "new technology and the legitimate rights of content creators, both the "
12806 "courts and Congress have imposed legal restrictions that will have the "
12807 "effect of smothering the new to benefit the old."
12811 #. type: Content of: <book><part><chapter><section><para><footnote><para>
12812 #: freeculture.xml:9557
12814 "The only circuit court exception is found in <citetitle>Recording Industry "
12815 "Association of America (RIAA)</citetitle> v. <citetitle>Diamond Multimedia "
12816 "Systems</citetitle>, 180 F. 3d 1072 (9th Cir. 1999). There the court of "
12817 "appeals for the Ninth Circuit reasoned that makers of a portable MP3 player "
12818 "were not liable for contributory copyright infringement for a device that is "
12819 "unable to record or redistribute music (a device whose only copying function "
12820 "is to render portable a music file already stored on a user's hard drive). "
12821 "At the district court level, the only exception is found in "
12822 "<citetitle>Metro-Goldwyn-Mayer Studios, "
12823 "Inc</citetitle>. v. <citetitle>Grokster, Ltd</citetitle>., 259 F. Supp. 2d "
12824 "1029 (C.D. Cal., 2003), where the court found the link between the "
12825 "distributor and any given user's conduct too attenuated to make the "
12826 "distributor liable for contributory or vicarious infringement liability."
12829 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
12830 #: freeculture.xml:9575
12831 msgid "Tauzin, Billy"
12834 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
12835 #: freeculture.xml:9591
12836 msgid "Hollings, Fritz"
12839 #. type: Content of: <book><part><chapter><section><para><footnote><para>
12840 #: freeculture.xml:9575
12842 "<placeholder type=\"indexterm\" id=\"0\"/> For example, in July 2002, "
12843 "Representative Howard Berman introduced the Peer-to-Peer Piracy Prevention "
12844 "Act (H.R. 5211), which would immunize copyright holders from liability for "
12845 "damage done to computers when the copyright holders use technology to stop "
12846 "copyright infringement. In August 2002, Representative Billy Tauzin "
12847 "introduced a bill to mandate that technologies capable of rebroadcasting "
12848 "digital copies of films broadcast on TV (i.e., computers) respect a "
12849 "<quote>broadcast flag</quote> that would disable copying of that "
12850 "content. And in March of the same year, Senator Fritz Hollings introduced "
12851 "the Consumer Broadband and Digital Television Promotion Act, which mandated "
12852 "copyright protection technology in all digital media devices. See GartnerG2, "
12853 "<quote>Copyright and Digital Media in a Post-Napster World,</quote> 27 June "
12854 "2003, 33–34, available at <ulink "
12855 "url=\"http://free-culture.cc/notes/\">link #44</ulink>. <placeholder "
12856 "type=\"indexterm\" id=\"1\"/> <placeholder type=\"indexterm\" id=\"2\"/> "
12857 "<placeholder type=\"indexterm\" id=\"3\"/>"
12860 #. type: Content of: <book><part><chapter><section><para>
12861 #: freeculture.xml:9555
12863 "The response by the courts has been fairly universal.<placeholder "
12864 "type=\"footnote\" id=\"0\"/> It has been mirrored in the responses "
12865 "threatened and actually implemented by Congress. I won't catalog all of "
12866 "those responses here.<placeholder type=\"footnote\" id=\"1\"/> But there is "
12867 "one example that captures the flavor of them all. This is the story of the "
12868 "demise of Internet radio."
12871 #. type: Content of: <book><part><chapter><section><para>
12872 #: freeculture.xml:9604
12874 "As I described in chapter <xref xrefstyle=\"select: labelnumber\" "
12875 "linkend=\"pirates\"/>, when a radio station plays a song, the recording "
12876 "artist doesn't get paid for that <quote>radio performance</quote> unless he "
12877 "or she is also the composer. So, for example if Marilyn Monroe had recorded "
12878 "a version of <quote>Happy Birthday</quote>—to memorialize her famous "
12879 "performance before President Kennedy at Madison Square Garden— then "
12880 "whenever that recording was played on the radio, the current copyright "
12881 "owners of <quote>Happy Birthday</quote> would get some money, whereas "
12882 "Marilyn Monroe would not. <placeholder type=\"indexterm\" id=\"0\"/>"
12885 #. type: Content of: <book><part><chapter><section><para>
12886 #: freeculture.xml:9616
12888 "The reasoning behind this balance struck by Congress makes some sense. The "
12889 "justification was that radio was a kind of advertising. The recording artist "
12890 "thus benefited because by playing her music, the radio station was making it "
12891 "more likely that her records would be purchased. Thus, the recording artist "
12892 "got something, even if only indirectly. Probably this reasoning had less to "
12893 "do with the result than with the power of radio stations: Their lobbyists "
12894 "were quite good at stopping any efforts to get Congress to require "
12895 "compensation to the recording artists."
12898 #. type: Content of: <book><part><chapter><section><para>
12899 #: freeculture.xml:9627
12901 "Enter Internet radio. Like regular radio, Internet radio is a technology to "
12902 "stream content from a broadcaster to a listener. The broadcast travels "
12903 "across the Internet, not across the ether of radio spectrum. Thus, I can "
12904 "<quote>tune in</quote> to an Internet radio station in Berlin while sitting "
12905 "in San Francisco, even though there's no way for me to tune in to a regular "
12906 "radio station much beyond the San Francisco metropolitan area."
12909 #. type: Content of: <book><part><chapter><section><para>
12910 #: freeculture.xml:9636
12912 "This feature of the architecture of Internet radio means that there are "
12913 "potentially an unlimited number of radio stations that a user could tune in "
12914 "to using her computer, whereas under the existing architecture for broadcast "
12915 "radio, there is an obvious limit to the number of broadcasters and clear "
12916 "broadcast frequencies. Internet radio could therefore be more competitive "
12917 "than regular radio; it could provide a wider range of selections. And "
12918 "because the potential audience for Internet radio is the whole world, niche "
12919 "stations could easily develop and market their content to a relatively large "
12920 "number of users worldwide. According to some estimates, more than eighty "
12921 "million users worldwide have tuned in to this new form of radio."
12925 #. type: Content of: <book><part><chapter><section><para>
12926 #: freeculture.xml:9652
12928 "Internet radio is thus to radio what FM was to AM. It is an improvement "
12929 "potentially vastly more significant than the FM improvement over AM, since "
12930 "not only is the technology better, so, too, is the competition. Indeed, "
12931 "there is a direct parallel between the fight to establish FM radio and the "
12932 "fight to protect Internet radio. As one author describes Howard Armstrong's "
12933 "struggle to enable FM radio,"
12937 #. type: Content of: <book><part><chapter><section><blockquote><para><footnote><para>
12938 #: freeculture.xml:9676
12939 msgid "Lessing, 239."
12942 #. type: Content of: <book><part><chapter><section><blockquote><para>
12943 #: freeculture.xml:9662
12945 "An almost unlimited number of FM stations was possible in the shortwaves, "
12946 "thus ending the unnatural restrictions imposed on radio in the crowded "
12947 "longwaves. If FM were freely developed, the number of stations would be "
12948 "limited only by economics and competition rather than by technical "
12949 "restrictions. … Armstrong likened the situation that had grown up in "
12950 "radio to that following the invention of the printing press, when "
12951 "governments and ruling interests attempted to control this new instrument of "
12952 "mass communications by imposing restrictive licenses on it. This tyranny was "
12953 "broken only when it became possible for men freely to acquire printing "
12954 "presses and freely to run them. FM in this sense was as great an invention "
12955 "as the printing presses, for it gave radio the opportunity to strike off its "
12956 "shackles.<placeholder type=\"footnote\" id=\"0\"/>"
12960 #. type: Content of: <book><part><chapter><section><para><footnote><para>
12961 #: freeculture.xml:9686
12962 msgid "Ibid., 229."
12965 #. type: Content of: <book><part><chapter><section><para>
12966 #: freeculture.xml:9681
12968 "This potential for FM radio was never realized—not because Armstrong "
12969 "was wrong about the technology, but because he underestimated the power of "
12970 "<quote>vested interests, habits, customs and legislation</quote><placeholder "
12971 "type=\"footnote\" id=\"0\"/> to retard the growth of this competing "
12975 #. type: Content of: <book><part><chapter><section><para>
12976 #: freeculture.xml:9691
12978 "Now the very same claim could be made about Internet radio. For again, there "
12979 "is no technical limitation that could restrict the number of Internet radio "
12980 "stations. The only restrictions on Internet radio are those imposed by the "
12981 "law. Copyright law is one such law. So the first question we should ask is, "
12982 "what copyright rules would govern Internet radio?"
12986 #. type: Content of: <book><part><chapter><section><para>
12987 #: freeculture.xml:9703
12989 "But here the power of the lobbyists is reversed. Internet radio is a new "
12990 "industry. The recording artists, on the other hand, have a very powerful "
12991 "lobby, the RIAA. Thus when Congress considered the phenomenon of Internet "
12992 "radio in 1995, the lobbyists had primed Congress to adopt a different rule "
12993 "for Internet radio than the rule that applies to terrestrial radio. While "
12994 "terrestrial radio does not have to pay our hypothetical Marilyn Monroe when "
12995 "it plays her hypothetical recording of <quote>Happy Birthday</quote> on the "
12996 "air, <emphasis>Internet radio does</emphasis>. Not only is the law not "
12997 "neutral toward Internet radio—the law actually burdens Internet radio "
12998 "more than it burdens terrestrial radio."
13001 #. type: Content of: <book><part><chapter><section><para><footnote><para><indexterm><primary>
13002 #: freeculture.xml:9742
13003 msgid "CARP (Copyright Arbitration Royalty Panel)"
13006 #. type: Content of: <book><part><chapter><section><para><footnote><para>
13007 #: freeculture.xml:9725
13009 "This example was derived from fees set by the original Copyright Arbitration "
13010 "Royalty Panel (CARP) proceedings, and is drawn from an example offered by "
13011 "Professor William Fisher. Conference Proceedings, iLaw (Stanford), 3 July "
13012 "2003, on file with author. Professors Fisher and Zittrain submitted "
13013 "testimony in the CARP proceeding that was ultimately rejected. See Jonathan "
13014 "Zittrain, Digital Performance Right in Sound Recordings and Ephemeral "
13015 "Recordings, Docket No. 2000-9, CARP DTRA 1 and 2, available at <ulink "
13016 "url=\"http://free-culture.cc/notes/\">link #45</ulink>. For an excellent "
13017 "analysis making a similar point, see Randal C. Picker, <quote>Copyright as "
13018 "Entry Policy: The Case of Digital Distribution,</quote> <citetitle>Antitrust "
13019 "Bulletin</citetitle> (Summer/Fall 2002): 461: <quote>This was not confusion, "
13020 "these are just old-fashioned entry barriers. Analog radio stations are "
13021 "protected from digital entrants, reducing entry in radio and diversity. Yes, "
13022 "this is done in the name of getting royalties to copyright holders, but, "
13023 "absent the play of powerful interests, that could have been done in a "
13024 "media-neutral way.</quote> <placeholder type=\"indexterm\" id=\"0\"/> "
13025 "<placeholder type=\"indexterm\" id=\"1\"/>"
13028 #. type: Content of: <book><part><chapter><section><para>
13029 #: freeculture.xml:9718
13031 "This financial burden is not slight. As Harvard law professor William Fisher "
13032 "estimates, if an Internet radio station distributed adfree popular music to "
13033 "(on average) ten thousand listeners, twenty-four hours a day, the total "
13034 "artist fees that radio station would owe would be over $1 million a "
13035 "year.<placeholder type=\"footnote\" id=\"0\"/> A regular radio station "
13036 "broadcasting the same content would pay no equivalent fee."
13039 #. type: Content of: <book><part><chapter><section><para>
13040 #: freeculture.xml:9750
13042 "The burden is not financial only. Under the original rules that were "
13043 "proposed, an Internet radio station (but not a terrestrial radio station) "
13044 "would have to collect the following data from <emphasis>every listening "
13045 "transaction</emphasis>:"
13048 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13049 #: freeculture.xml:9758
13050 msgid "name of the service;"
13053 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13054 #: freeculture.xml:9761
13055 msgid "channel of the program (AM/FM stations use station ID);"
13058 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13059 #: freeculture.xml:9764
13060 msgid "type of program (archived/looped/live);"
13063 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13064 #: freeculture.xml:9767
13065 msgid "date of transmission;"
13068 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13069 #: freeculture.xml:9770
13070 msgid "time of transmission;"
13073 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13074 #: freeculture.xml:9773
13075 msgid "time zone of origination of transmission;"
13078 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13079 #: freeculture.xml:9776
13080 msgid "numeric designation of the place of the sound recording within the program;"
13083 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13084 #: freeculture.xml:9779
13085 msgid "duration of transmission (to nearest second);"
13088 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13089 #: freeculture.xml:9782
13090 msgid "sound recording title;"
13093 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13094 #: freeculture.xml:9785
13095 msgid "ISRC code of the recording;"
13098 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13099 #: freeculture.xml:9788
13101 "release year of the album per copyright notice and in the case of "
13102 "compilation albums, the release year of the album and copy- right date of "
13106 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13107 #: freeculture.xml:9791
13108 msgid "featured recording artist;"
13111 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13112 #: freeculture.xml:9794
13113 msgid "retail album title;"
13116 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13117 #: freeculture.xml:9797
13118 msgid "recording label;"
13121 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13122 #: freeculture.xml:9800
13123 msgid "UPC code of the retail album;"
13126 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13127 #: freeculture.xml:9803
13128 msgid "catalog number;"
13131 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13132 #: freeculture.xml:9806
13133 msgid "copyright owner information;"
13136 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13137 #: freeculture.xml:9809
13138 msgid "musical genre of the channel or program (station format);"
13141 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13142 #: freeculture.xml:9812
13143 msgid "name of the service or entity;"
13146 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13147 #: freeculture.xml:9815
13148 msgid "channel or program;"
13151 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13152 #: freeculture.xml:9818
13153 msgid "date and time that the user logged in (in the user's time zone);"
13156 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13157 #: freeculture.xml:9821
13158 msgid "date and time that the user logged out (in the user's time zone);"
13161 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13162 #: freeculture.xml:9824
13163 msgid "time zone where the signal was received (user);"
13166 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13167 #: freeculture.xml:9827
13168 msgid "unique user identifier;"
13171 #. type: Content of: <book><part><chapter><section><orderedlist><listitem><para>
13172 #: freeculture.xml:9830
13173 msgid "the country in which the user received the transmissions."
13176 #. type: Content of: <book><part><chapter><section><para>
13177 #: freeculture.xml:9835
13179 "The Librarian of Congress eventually suspended these reporting requirements, "
13180 "pending further study. And he also changed the original rates set by the "
13181 "arbitration panel charged with setting rates. But the basic difference "
13182 "between Internet radio and terrestrial radio remains: Internet radio has to "
13183 "pay a <emphasis>type of copyright fee</emphasis> that terrestrial radio does "
13187 #. type: Content of: <book><part><chapter><section><para>
13188 #: freeculture.xml:9843
13190 "Why? What justifies this difference? Was there any study of the economic "
13191 "consequences from Internet radio that would justify these differences? Was "
13192 "the motive to protect artists against piracy?"
13195 #. type: Content of: <book><chapter><section><section><indexterm><primary>
13196 #: freeculture.xml:9847 freeculture.xml:14495
13197 msgid "Real Networks"
13200 #. type: Content of: <book><part><chapter><section><para>
13201 #: freeculture.xml:9852
13203 "In a rare bit of candor, one RIAA expert admitted what seemed obvious to "
13204 "everyone at the time. As Alex Alben, vice president for Public Policy at "
13205 "Real Networks, told me,"
13209 #. type: Content of: <book><part><chapter><section><blockquote><para>
13210 #: freeculture.xml:9858
13212 "The RIAA, which was representing the record labels, presented some testimony "
13213 "about what they thought a willing buyer would pay to a willing seller, and "
13214 "it was much higher. It was ten times higher than what radio stations pay to "
13215 "perform the same songs for the same period of time. And so the attorneys "
13216 "representing the webcasters asked the RIAA, … <quote>How do you come "
13217 "up with a rate that's so much higher? Why is it worth more than radio? "
13218 "Because here we have hundreds of thousands of webcasters who want to pay, "
13219 "and that should establish the market rate, and if you set the rate so high, "
13220 "you're going to drive the small webcasters out of business. …</quote>"
13223 #. type: Content of: <book><part><chapter><section><blockquote><para>
13224 #: freeculture.xml:9877
13226 "And the RIAA experts said, <quote>Well, we don't really model this as an "
13227 "industry with thousands of webcasters, <emphasis>we think it should be an "
13228 "industry with, you know, five or seven big players who can pay a high rate "
13229 "and it's a stable, predictable market</emphasis>.</quote> (Emphasis added.)"
13232 #. type: Content of: <book><part><chapter><section><para>
13233 #: freeculture.xml:9886
13235 "Translation: The aim is to use the law to eliminate competition, so that "
13236 "this platform of potentially immense competition, which would cause the "
13237 "diversity and range of content available to explode, would not cause pain to "
13238 "the dinosaurs of old. There is no one, on either the right or the left, who "
13239 "should endorse this use of the law. And yet there is practically no one, on "
13240 "either the right or the left, who is doing anything effective to prevent it."
13243 #. type: Content of: <book><part><chapter><section><title>
13244 #: freeculture.xml:9896
13245 msgid "Corrupting Citizens"
13248 #. type: Content of: <book><part><chapter><section><para>
13249 #: freeculture.xml:9898
13251 "Overregulation stifles creativity. It smothers innovation. It gives "
13252 "dinosaurs a veto over the future. It wastes the extraordinary opportunity "
13253 "for a democratic creativity that digital technology enables."
13256 #. type: Content of: <book><part><chapter><section><para>
13257 #: freeculture.xml:9904
13259 "In addition to these important harms, there is one more that was important "
13260 "to our forebears, but seems forgotten today. Overregulation corrupts "
13261 "citizens and weakens the rule of law."
13265 #. type: Content of: <book><part><chapter><section><para><footnote><para>
13266 #: freeculture.xml:9913
13268 "Mike Graziano and Lee Rainie, <quote>The Music Downloading Deluge,</quote> "
13269 "Pew Internet and American Life Project (24 April 2001), available at <ulink "
13270 "url=\"http://free-culture.cc/notes/\">link #46</ulink>. The Pew Internet "
13271 "and American Life Project reported that 37 million Americans had downloaded "
13272 "music files from the Internet by early 2001."
13276 #. type: Content of: <book><part><chapter><section><para>
13277 #: freeculture.xml:9909
13279 "The war that is being waged today is a war of prohibition. As with every war "
13280 "of prohibition, it is targeted against the behavior of a very large number "
13281 "of citizens. According to <citetitle>The New York Times</citetitle>, 43 "
13282 "million Americans downloaded music in May 2002.<placeholder "
13283 "type=\"footnote\" id=\"0\"/> According to the RIAA, the behavior of those 43 "
13284 "million Americans is a felony. We thus have a set of rules that transform 20 "
13285 "percent of America into criminals. As the RIAA launches lawsuits against not "
13286 "only the Napsters and Kazaas of the world, but against students building "
13287 "search engines, and increasingly against ordinary users downloading content, "
13288 "the technologies for sharing will advance to further protect and hide "
13289 "illegal use. It is an arms race or a civil war, with the extremes of one "
13290 "side inviting a more extreme response by the other."
13294 #. type: Content of: <book><part><chapter><section><para><footnote><para>
13295 #: freeculture.xml:9947
13297 "Alex Pham, <quote>The Labels Strike Back: N.Y. Girl Settles RIAA "
13298 "Case,</quote> <citetitle>Los Angeles Times</citetitle>, 10 September 2003, "
13302 #. type: Content of: <book><part><chapter><section><para>
13303 #: freeculture.xml:9934
13305 "The content industry's tactics exploit the failings of the American legal "
13306 "system. When the RIAA brought suit against Jesse Jordan, it knew that in "
13307 "Jordan it had found a scapegoat, not a defendant. The threat of having to "
13308 "pay either all the money in the world in damages ($15,000,000) or almost all "
13309 "the money in the world to defend against paying all the money in the world "
13310 "in damages ($250,000 in legal fees) led Jordan to choose to pay all the "
13311 "money he had in the world ($12,000) to make the suit go away. The same "
13312 "strategy animates the RIAA's suits against individual users. In September "
13313 "2003, the RIAA sued 261 individuals—including a twelve-year-old girl "
13314 "living in public housing and a seventy-year-old man who had no idea what "
13315 "file sharing was.<placeholder type=\"footnote\" id=\"0\"/> As these "
13316 "scapegoats discovered, it will always cost more to defend against these "
13317 "suits than it would cost to simply settle. (The twelve year old, for "
13318 "example, like Jesse Jordan, paid her life savings of $2,000 to settle the "
13319 "case.) Our law is an awful system for defending rights. It is an "
13320 "embarrassment to our tradition. And the consequence of our law as it is, is "
13321 "that those with the power can use the law to quash any rights they oppose."
13325 #. type: Content of: <book><part><chapter><section><para><footnote><para>
13326 #: freeculture.xml:9969
13328 "Jeffrey A. Miron and Jeffrey Zwiebel, <quote>Alcohol Consumption During "
13329 "Prohibition,</quote> <citetitle>American Economic Review</citetitle> 81, "
13330 "no. 2 (1991): 242."
13334 #. type: Content of: <book><part><chapter><section><para><footnote><para>
13335 #: freeculture.xml:9977
13337 "National Drug Control Policy: Hearing Before the House Government Reform "
13338 "Committee, 108th Cong., 1st sess. (5 March 2003) (statement of John "
13339 "P. Walters, director of National Drug Control Policy)."
13343 #. type: Content of: <book><part><chapter><section><para><footnote><para>
13344 #: freeculture.xml:9987
13346 "See James Andreoni, Brian Erard, and Jonathon Feinstein, <quote>Tax "
13347 "Compliance,</quote> <citetitle>Journal of Economic Literature</citetitle> 36 "
13348 "(1998): 818 (survey of compliance literature)."
13351 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
13352 #: freeculture.xml:9994
13353 msgid "alcohol prohibition"
13356 #. type: Content of: <book><part><chapter><section><para>
13357 #: freeculture.xml:9959
13359 "Wars of prohibition are nothing new in America. This one is just something "
13360 "more extreme than anything we've seen before. We experimented with alcohol "
13361 "prohibition, at a time when the per capita consumption of alcohol was 1.5 "
13362 "gallons per capita per year. The war against drinking initially reduced that "
13363 "consumption to just 30 percent of its preprohibition levels, but by the end "
13364 "of prohibition, consumption was up to 70 percent of the preprohibition "
13365 "level. Americans were drinking just about as much, but now, a vast number "
13366 "were criminals.<placeholder type=\"footnote\" id=\"0\"/> We have launched a "
13367 "war on drugs aimed at reducing the consumption of regulated narcotics that 7 "
13368 "percent (or 16 million) Americans now use.<placeholder type=\"footnote\" "
13369 "id=\"1\"/> That is a drop from the high (so to speak) in 1979 of 14 percent "
13370 "of the population. We regulate automobiles to the point where the vast "
13371 "majority of Americans violate the law every day. We run such a complex tax "
13372 "system that a majority of cash businesses regularly cheat.<placeholder "
13373 "type=\"footnote\" id=\"2\"/> We pride ourselves on our <quote>free "
13374 "society,</quote> but an endless array of ordinary behavior is regulated "
13375 "within our society. And as a result, a huge proportion of Americans "
13376 "regularly violate at least some law. <placeholder type=\"indexterm\" "
13380 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
13381 #: freeculture.xml:10012
13382 msgid "law schools"
13385 #. type: Content of: <book><part><chapter><section><para>
13386 #: freeculture.xml:9997
13388 "This state of affairs is not without consequence. It is a particularly "
13389 "salient issue for teachers like me, whose job it is to teach law students "
13390 "about the importance of <quote>ethics.</quote> As my colleague Charlie "
13391 "Nesson told a class at Stanford, each year law schools admit thousands of "
13392 "students who have illegally downloaded music, illegally consumed alcohol and "
13393 "sometimes drugs, illegally worked without paying taxes, illegally driven "
13394 "cars. These are kids for whom behaving illegally is increasingly the "
13395 "norm. And then we, as law professors, are supposed to teach them how to "
13396 "behave ethically—how to say no to bribes, or keep client funds "
13397 "separate, or honor a demand to disclose a document that will mean that your "
13398 "case is over. Generations of Americans—more significantly in some "
13399 "parts of America than in others, but still, everywhere in America "
13400 "today—can't live their lives both normally and legally, since "
13401 "<quote>normally</quote> entails a certain degree of illegality. "
13402 "<placeholder type=\"indexterm\" id=\"0\"/>"
13405 #. type: Content of: <book><part><chapter><section><para>
13406 #: freeculture.xml:10015
13408 "The response to this general illegality is either to enforce the law more "
13409 "severely or to change the law. We, as a society, have to learn how to make "
13410 "that choice more rationally. Whether a law makes sense depends, in part, at "
13411 "least, upon whether the costs of the law, both intended and collateral, "
13412 "outweigh the benefits. If the costs, intended and collateral, do outweigh "
13413 "the benefits, then the law ought to be changed. Alternatively, if the costs "
13414 "of the existing system are much greater than the costs of an alternative, "
13415 "then we have a good reason to consider the alternative."
13419 #. type: Content of: <book><part><chapter><section><para>
13420 #: freeculture.xml:10028
13422 "My point is not the idiotic one: Just because people violate a law, we "
13423 "should therefore repeal it. Obviously, we could reduce murder statistics "
13424 "dramatically by legalizing murder on Wednesdays and Fridays. But that "
13425 "wouldn't make any sense, since murder is wrong every day of the week. A "
13426 "society is right to ban murder always and everywhere."
13429 #. type: Content of: <book><part><chapter><section><para>
13430 #: freeculture.xml:10035
13432 "My point is instead one that democracies understood for generations, but "
13433 "that we recently have learned to forget. The rule of law depends upon people "
13434 "obeying the law. The more often, and more repeatedly, we as citizens "
13435 "experience violating the law, the less we respect the law. Obviously, in "
13436 "most cases, the important issue is the law, not respect for the law. I don't "
13437 "care whether the rapist respects the law or not; I want to catch and "
13438 "incarcerate the rapist. But I do care whether my students respect the "
13439 "law. And I do care if the rules of law sow increasing disrespect because of "
13440 "the extreme of regulation they impose. Twenty million Americans have come "
13441 "of age since the Internet introduced this different idea of "
13442 "<quote>sharing.</quote> We need to be able to call these twenty million "
13443 "Americans <quote>citizens,</quote> not <quote>felons.</quote>"
13446 #. type: Content of: <book><part><chapter><section><para>
13447 #: freeculture.xml:10049
13449 "When at least forty-three million citizens download content from the "
13450 "Internet, and when they use tools to combine that content in ways "
13451 "unauthorized by copyright holders, the first question we should be asking is "
13452 "not how best to involve the FBI. The first question should be whether this "
13453 "particular prohibition is really necessary in order to achieve the proper "
13454 "ends that copyright law serves. Is there another way to assure that artists "
13455 "get paid without transforming forty-three million Americans into felons? "
13456 "Does it make sense if there are other ways to assure that artists get paid "
13457 "without transforming America into a nation of felons?"
13460 #. type: Content of: <book><part><chapter><section><para>
13461 #: freeculture.xml:10061
13462 msgid "This abstract point can be made more clear with a particular example."
13466 #. type: Content of: <book><part><chapter><section><para>
13467 #: freeculture.xml:10064
13469 "We all own CDs. Many of us still own phonograph records. These pieces of "
13470 "plastic encode music that in a certain sense we have bought. The law "
13471 "protects our right to buy and sell that plastic: It is not a copyright "
13472 "infringement for me to sell all my classical records at a used record store "
13473 "and buy jazz records to replace them. That <quote>use</quote> of the "
13474 "recordings is free."
13477 #. type: Content of: <book><part><chapter><section><para>
13478 #: freeculture.xml:10075
13480 "But as the MP3 craze has demonstrated, there is another use of phonograph "
13481 "records that is effectively free. Because these recordings were made without "
13482 "copy-protection technologies, I am <quote>free</quote> to copy, or "
13483 "<quote>rip,</quote> music from my records onto a computer hard disk. Indeed, "
13484 "Apple Corporation went so far as to suggest that <quote>freedom</quote> was "
13485 "a right: In a series of commercials, Apple endorsed the <quote>Rip, Mix, "
13486 "Burn</quote> capacities of digital technologies."
13489 #. type: Content of: <book><part><chapter><section><indexterm><primary>
13490 #: freeculture.xml:10083
13494 #. type: Content of: <book><part><chapter><section><para>
13495 #: freeculture.xml:10085
13497 "This <quote>use</quote> of my records is certainly valuable. I have begun a "
13498 "large process at home of ripping all of my and my wife's CDs, and storing "
13499 "them in one archive. Then, using Apple's iTunes, or a wonderful program "
13500 "called Andromeda, we can build different play lists of our music: Bach, "
13501 "Baroque, Love Songs, Love Songs of Significant Others—the potential is "
13502 "endless. And by reducing the costs of mixing play lists, these technologies "
13503 "help build a creativity with play lists that is itself independently "
13504 "valuable. Compilations of songs are creative and meaningful in their own "
13508 #. type: Content of: <book><part><chapter><section><para>
13509 #: freeculture.xml:10096
13511 "This use is enabled by unprotected media—either CDs or records. But "
13512 "unprotected media also enable file sharing. File sharing threatens (or so "
13513 "the content industry believes) the ability of creators to earn a fair return "
13514 "from their creativity. And thus, many are beginning to experiment with "
13515 "technologies to eliminate unprotected media. These technologies, for "
13516 "example, would enable CDs that could not be ripped. Or they might enable spy "
13517 "programs to identify ripped content on people's machines."
13521 #. type: Content of: <book><part><chapter><section><para>
13522 #: freeculture.xml:10106
13524 "If these technologies took off, then the building of large archives of your "
13525 "own music would become quite difficult. You might hang in hacker circles, "
13526 "and get technology to disable the technologies that protect the "
13527 "content. Trading in those technologies is illegal, but maybe that doesn't "
13528 "bother you much. In any case, for the vast majority of people, these "
13529 "protection technologies would effectively destroy the archiving use of "
13530 "CDs. The technology, in other words, would force us all back to the world "
13531 "where we either listened to music by manipulating pieces of plastic or were "
13532 "part of a massively complex <quote>digital rights management</quote> system."
13535 #. type: Content of: <book><part><chapter><section><para>
13536 #: freeculture.xml:10120
13538 "If the only way to assure that artists get paid were the elimination of the "
13539 "ability to freely move content, then these technologies to interfere with "
13540 "the freedom to move content would be justifiable. But what if there were "
13541 "another way to assure that artists are paid, without locking down any "
13542 "content? What if, in other words, a different system could assure "
13543 "compensation to artists while also preserving the freedom to move content "
13547 #. type: Content of: <book><part><chapter><section><para>
13548 #: freeculture.xml:10129
13550 "My point just now is not to prove that there is such a system. I offer a "
13551 "version of such a system in the last chapter of this book. For now, the only "
13552 "point is the relatively uncontroversial one: If a different system achieved "
13553 "the same legitimate objectives that the existing copyright system achieved, "
13554 "but left consumers and creators much more free, then we'd have a very good "
13555 "reason to pursue this alternative—namely, freedom. The choice, in "
13556 "other words, would not be between property and piracy; the choice would be "
13557 "between different property systems and the freedoms each allowed."
13560 #. type: Content of: <book><part><chapter><section><para>
13561 #: freeculture.xml:10140
13563 "I believe there is a way to assure that artists are paid without turning "
13564 "forty-three million Americans into felons. But the salient feature of this "
13565 "alternative is that it would lead to a very different market for producing "
13566 "and distributing creativity. The dominant few, who today control the vast "
13567 "majority of the distribution of content in the world, would no longer "
13568 "exercise this extreme of control. Rather, they would go the way of the "
13569 "horse-drawn buggy."
13572 #. type: Content of: <book><part><chapter><section><para>
13573 #: freeculture.xml:10149
13575 "Except that this generation's buggy manufacturers have already saddled "
13576 "Congress, and are riding the law to protect themselves against this new form "
13577 "of competition. For them the choice is between fortythree million Americans "
13578 "as criminals and their own survival."
13582 #. type: Content of: <book><part><chapter><section><para>
13583 #: freeculture.xml:10155
13585 "It is understandable why they choose as they do. It is not understandable "
13586 "why we as a democracy continue to choose as we do. Jack Valenti is charming; "
13587 "but not so charming as to justify giving up a tradition as deep and "
13588 "important as our tradition of free culture."
13591 #. type: Content of: <book><part><chapter><section><para>
13592 #: freeculture.xml:10168
13594 "<emphasis role=\"strong\">There's one</emphasis> more aspect to this "
13595 "corruption that is particularly important to civil liberties, and follows "
13596 "directly from any war of prohibition. As Electronic Frontier Foundation "
13597 "attorney Fred von Lohmann describes, this is the <quote>collateral "
13598 "damage</quote> that <quote>arises whenever you turn a very large percentage "
13599 "of the population into criminals.</quote> This is the collateral damage to "
13600 "civil liberties generally."
13603 #. type: Content of: <book><part><chapter><section><para><indexterm><primary>
13604 #: freeculture.xml:10179 freeculture.xml:10289
13605 msgid "von Lohmann, Fred"
13608 #. type: Content of: <book><part><chapter><section><para>
13609 #: freeculture.xml:10177
13611 "<quote>If you can treat someone as a putative lawbreaker,</quote> von "
13612 "Lohmann explains, <placeholder type=\"indexterm\" id=\"0\"/>"
13615 #. type: Content of: <book><part><chapter><section><blockquote><para>
13616 #: freeculture.xml:10183
13618 "then all of a sudden a lot of basic civil liberty protections evaporate to "
13619 "one degree or another. … If you're a copyright infringer, how can you "
13620 "hope to have any privacy rights? If you're a copyright infringer, how can "
13621 "you hope to be secure against seizures of your computer? How can you hope to "
13622 "continue to receive Internet access? … Our sensibilities change as "
13623 "soon as we think, <quote>Oh, well, but that person's a criminal, a "
13624 "lawbreaker.</quote> Well, what this campaign against file sharing has done "
13625 "is turn a remarkable percentage of the American Internet-using population "
13626 "into <quote>lawbreakers.</quote>"
13629 #. type: Content of: <book><part><chapter><section><para>
13630 #: freeculture.xml:10195
13632 "And the consequence of this transformation of the American public into "
13633 "criminals is that it becomes trivial, as a matter of due process, to "
13634 "effectively erase much of the privacy most would presume."
13637 #. type: Content of: <book><part><chapter><section><para>
13638 #: freeculture.xml:10200
13640 "Users of the Internet began to see this generally in 2003 as the RIAA "
13641 "launched its campaign to force Internet service providers to turn over the "
13642 "names of customers who the RIAA believed were violating copyright "
13643 "law. Verizon fought that demand and lost. With a simple request to a judge, "
13644 "and without any notice to the customer at all, the identity of an Internet "
13645 "user is revealed."
13649 #. type: Content of: <book><part><chapter><section><para><footnote><para>
13650 #: freeculture.xml:10218
13652 "See Frank Ahrens, <quote>RIAA's Lawsuits Meet Surprised Targets; Single "
13653 "Mother in Calif., 12-Year-Old Girl in N.Y. Among Defendants,</quote> "
13654 "<citetitle>Washington Post</citetitle>, 10 September 2003, E1; Chris Cobbs, "
13655 "<quote>Worried Parents Pull Plug on File `Stealing'; With the Music Industry "
13656 "Cracking Down on File Swapping, Parents are Yanking Software from Home PCs "
13657 "to Avoid Being Sued,</quote> <citetitle>Orlando Sentinel "
13658 "Tribune</citetitle>, 30 August 2003, C1; Jefferson Graham, <quote>Recording "
13659 "Industry Sues Parents,</quote> <citetitle>USA Today</citetitle>, 15 "
13660 "September 2003, 4D; John Schwartz, <quote>She Says She's No Music Pirate. No "
13661 "Snoop Fan, Either,</quote> <citetitle>New York Times</citetitle>, 25 "
13662 "September 2003, C1; Margo Varadi, <quote>Is Brianna a Criminal?</quote> "
13663 "<citetitle>Toronto Star</citetitle>, 18 September 2003, P7."
13666 #. type: Content of: <book><part><chapter><section><para>
13667 #: freeculture.xml:10209
13669 "The RIAA then expanded this campaign, by announcing a general strategy to "
13670 "sue individual users of the Internet who are alleged to have downloaded "
13671 "copyrighted music from file-sharing systems. But as we've seen, the "
13672 "potential damages from these suits are astronomical: If a family's computer "
13673 "is used to download a single CD's worth of music, the family could be liable "
13674 "for $2 million in damages. That didn't stop the RIAA from suing a number of "
13675 "these families, just as they had sued Jesse Jordan.<placeholder "
13676 "type=\"footnote\" id=\"0\"/>"
13680 #. type: Content of: <book><part><chapter><section><para><footnote><para>
13681 #: freeculture.xml:10236
13683 "See <quote>Revealed: How RIAA Tracks Downloaders: Music Industry Discloses "
13684 "Some Methods Used,</quote> CNN.com, available at <ulink "
13685 "url=\"http://free-culture.cc/notes/\">link #47</ulink>."
13688 #. type: Content of: <book><part><chapter><section><para>
13689 #: freeculture.xml:10232
13691 "Even this understates the espionage that is being waged by the RIAA. A "
13692 "report from CNN late last summer described a strategy the RIAA had adopted "
13693 "to track Napster users.<placeholder type=\"footnote\" id=\"0\"/> Using a "
13694 "sophisticated hashing algorithm, the RIAA took what is in effect a "
13695 "fingerprint of every song in the Napster catalog. Any copy of one of those "
13696 "MP3s will have the same <quote>fingerprint.</quote>"
13700 #. type: Content of: <book><part><chapter><section><para><footnote><para>
13701 #: freeculture.xml:10257
13703 "See Jeff Adler, <quote>Cambridge: On Campus, Pirates Are Not "
13704 "Penitent,</quote> <citetitle>Boston Globe</citetitle>, 18 May 2003, City "
13705 "Weekly, 1; Frank Ahrens, <quote>Four Students Sued over Music Sites; "
13706 "Industry Group Targets File Sharing at Colleges,</quote> "
13707 "<citetitle>Washington Post</citetitle>, 4 April 2003, E1; Elizabeth "
13708 "Armstrong, <quote>Students `Rip, Mix, Burn' at Their Own Risk,</quote> "
13709 "<citetitle>Christian Science Monitor</citetitle>, 2 September 2003, 20; "
13710 "Robert Becker and Angela Rozas, <quote>Music Pirate Hunt Turns to Loyola; "
13711 "Two Students Names Are Handed Over; Lawsuit Possible,</quote> "
13712 "<citetitle>Chicago Tribune</citetitle>, 16 July 2003, 1C; Beth Cox, "
13713 "<quote>RIAA Trains Antipiracy Guns on Universities,</quote> "
13714 "<citetitle>Internet News</citetitle>, 30 January 2003, available at <ulink "
13715 "url=\"http://free-culture.cc/notes/\">link #48</ulink>; Benny Evangelista, "
13716 "<quote>Download Warning 101: Freshman Orientation This Fall to Include "
13717 "Record Industry Warnings Against File Sharing,</quote> <citetitle>San "
13718 "Francisco Chronicle</citetitle>, 11 August 2003, E11; <quote>Raid, Letters "
13719 "Are Weapons at Universities,</quote> <citetitle>USA Today</citetitle>, 26 "
13720 "September 2000, 3D."
13723 #. type: Content of: <book><part><chapter><section><para>
13724 #: freeculture.xml:10245
13726 "So imagine the following not-implausible scenario: Imagine a friend gives a "
13727 "CD to your daughter—a collection of songs just like the cassettes you "
13728 "used to make as a kid. You don't know, and neither does your daughter, where "
13729 "these songs came from. But she copies these songs onto her computer. She "
13730 "then takes her computer to college and connects it to a college network, and "
13731 "if the college network is <quote>cooperating</quote> with the RIAA's "
13732 "espionage, and she hasn't properly protected her content from the network "
13733 "(do you know how to do that yourself ?), then the RIAA will be able to "
13734 "identify your daughter as a <quote>criminal.</quote> And under the rules "
13735 "that universities are beginning to deploy,<placeholder type=\"footnote\" "
13736 "id=\"0\"/> your daughter can lose the right to use the university's computer "
13737 "network. She can, in some cases, be expelled."
13740 #. type: Content of: <book><part><chapter><section><para>
13741 #: freeculture.xml:10277
13743 "Now, of course, she'll have the right to defend herself. You can hire a "
13744 "lawyer for her (at $300 per hour, if you're lucky), and she can plead that "
13745 "she didn't know anything about the source of the songs or that they came "
13746 "from Napster. And it may well be that the university believes her. But the "
13747 "university might not believe her. It might treat this "
13748 "<quote>contraband</quote> as presumptive of guilt. And as any number of "
13749 "college students have already learned, our presumptions about innocence "
13750 "disappear in the middle of wars of prohibition. This war is no different. "
13751 "Says von Lohmann, <placeholder type=\"indexterm\" id=\"0\"/>"
13754 #. type: Content of: <book><part><chapter><section><blockquote><para>
13755 #: freeculture.xml:10293
13757 "So when we're talking about numbers like forty to sixty million Americans "
13758 "that are essentially copyright infringers, you create a situation where the "
13759 "civil liberties of those people are very much in peril in a general "
13760 "matter. [I don't] think [there is any] analog where you could randomly "
13761 "choose any person off the street and be confident that they were committing "
13762 "an unlawful act that could put them on the hook for potential felony "
13763 "liability or hundreds of millions of dollars of civil liability. Certainly "
13764 "we all speed, but speeding isn't the kind of an act for which we routinely "
13765 "forfeit civil liberties. Some people use drugs, and I think that's the "
13766 "closest analog, [but] many have noted that the war against drugs has eroded "
13767 "all of our civil liberties because it's treated so many Americans as "
13768 "criminals. Well, I think it's fair to say that file sharing is an order of "
13769 "magnitude larger number of Americans than drug use. … If forty to "
13770 "sixty million Americans have become lawbreakers, then we're really on a "
13771 "slippery slope to lose a lot of civil liberties for all forty to sixty "
13775 #. type: Content of: <book><part><chapter><section><para>
13776 #: freeculture.xml:10313
13778 "When forty to sixty million Americans are considered "
13779 "<quote>criminals</quote> under the law, and when the law could achieve the "
13780 "same objective— securing rights to authors—without these "
13781 "millions being considered <quote>criminals,</quote> who is the villain? "
13782 "Americans or the law? Which is American, a constant war on our own people or "
13783 "a concerted effort through our democracy to change our law?"
13786 #. type: Content of: <book><part><title>
13787 #: freeculture.xml:10326
13791 #. type: Content of: <book><part><partintro><para>
13792 #: freeculture.xml:10331
13794 "So here's the picture: You're standing at the side of the road. Your car is "
13795 "on fire. You are angry and upset because in part you helped start the "
13796 "fire. Now you don't know how to put it out. Next to you is a bucket, filled "
13797 "with gasoline. Obviously, gasoline won't put the fire out."
13800 #. type: Content of: <book><part><partintro><para>
13801 #: freeculture.xml:10337
13803 "As you ponder the mess, someone else comes along. In a panic, she grabs the "
13804 "bucket. Before you have a chance to tell her to stop—or before she "
13805 "understands just why she should stop—the bucket is in the air. The "
13806 "gasoline is about to hit the blazing car. And the fire that gasoline will "
13807 "ignite is about to ignite everything around."
13810 #. type: Content of: <book><part><partintro><para>
13811 #: freeculture.xml:10345
13813 "A war about copyright rages all around—and we're all focusing on the "
13814 "wrong thing. No doubt, current technologies threaten existing businesses. "
13815 "No doubt they may threaten artists. But technologies change. The industry "
13816 "and technologists have plenty of ways to use technology to protect "
13817 "themselves against the current threats of the Internet. This is a fire that "
13818 "if let alone would burn itself out."
13822 #. type: Content of: <book><part><partintro><para>
13823 #: freeculture.xml:10354
13825 "Yet policy makers are not willing to leave this fire to itself. Primed with "
13826 "plenty of lobbyists' money, they are keen to intervene to eliminate the "
13827 "problem they perceive. But the problem they perceive is not the real threat "
13828 "this culture faces. For while we watch this small fire in the corner, there "
13829 "is a massive change in the way culture is made that is happening all around."
13832 #. type: Content of: <book><part><partintro><para>
13833 #: freeculture.xml:10362
13835 "Somehow we have to find a way to turn attention to this more important and "
13836 "fundamental issue. Somehow we have to find a way to avoid pouring gasoline "
13840 #. type: Content of: <book><part><partintro><para>
13841 #: freeculture.xml:10367
13843 "We have not found that way yet. Instead, we seem trapped in a simpler, "
13844 "binary view. However much many people push to frame this debate more "
13845 "broadly, it is the simple, binary view that remains. We rubberneck to look "
13846 "at the fire when we should be keeping our eyes on the road."
13849 #. type: Content of: <book><part><partintro><para>
13850 #: freeculture.xml:10373
13852 "This challenge has been my life these last few years. It has also been my "
13853 "failure. In the two chapters that follow, I describe one small brace of "
13854 "efforts, so far failed, to find a way to refocus this debate. We must "
13855 "understand these failures if we're to understand what success will require."
13858 #. type: Content of: <book><part><chapter><title>
13859 #: freeculture.xml:10383
13860 msgid "CHAPTER THIRTEEN: Eldred"
13863 #. type: Content of: <book><part><chapter><indexterm><primary>
13864 #: freeculture.xml:10385
13865 msgid "Hawthorne, Nathaniel"
13868 #. type: Content of: <book><part><chapter><para>
13869 #: freeculture.xml:10388
13871 "In 1995, a father was frustrated that his daughters didn't seem to like "
13872 "Hawthorne. No doubt there was more than one such father, but at least one "
13873 "did something about it. Eric Eldred, a retired computer programmer living in "
13874 "New Hampshire, decided to put Hawthorne on the Web. An electronic version, "
13875 "Eldred thought, with links to pictures and explanatory text, would make this "
13876 "nineteenth-century author's work come alive."
13879 #. type: Content of: <book><part><chapter><para>
13880 #: freeculture.xml:10397
13882 "It didn't work—at least for his daughters. They didn't find Hawthorne "
13883 "any more interesting than before. But Eldred's experiment gave birth to a "
13884 "hobby, and his hobby begat a cause: Eldred would build a library of public "
13885 "domain works by scanning these works and making them available for free."
13889 #. type: Content of: <book><part><chapter><para>
13890 #: freeculture.xml:10404
13892 "Eldred's library was not simply a copy of certain public domain works, "
13893 "though even a copy would have been of great value to people across the world "
13894 "who can't get access to printed versions of these works. Instead, Eldred was "
13895 "producing derivative works from these public domain works. Just as Disney "
13896 "turned Grimm into stories more accessible to the twentieth century, Eldred "
13897 "transformed Hawthorne, and many others, into a form more "
13898 "accessible—technically accessible—today."
13901 #. type: Content of: <book><part><chapter><para>
13902 #: freeculture.xml:10415
13904 "Eldred's freedom to do this with Hawthorne's work grew from the same source "
13905 "as Disney's. Hawthorne's <citetitle>Scarlet Letter</citetitle> had passed "
13906 "into the public domain in 1907. It was free for anyone to take without the "
13907 "permission of the Hawthorne estate or anyone else. Some, such as Dover Press "
13908 "and Penguin Classics, take works from the public domain and produce printed "
13909 "editions, which they sell in bookstores across the country. Others, such as "
13910 "Disney, take these stories and turn them into animated cartoons, sometimes "
13911 "successfully (<citetitle>Cinderella</citetitle>), sometimes not "
13912 "(<citetitle>The Hunchback of Notre Dame</citetitle>, <citetitle>Treasure "
13913 "Planet</citetitle>). These are all commercial publications of public domain "
13918 #. type: Content of: <book><part><chapter><para><footnote><para>
13919 #: freeculture.xml:10439
13921 "There's a parallel here with pornography that is a bit hard to describe, but "
13922 "it's a strong one. One phenomenon that the Internet created was a world of "
13923 "noncommercial pornographers—people who were distributing porn but were "
13924 "not making money directly or indirectly from that distribution. Such a "
13925 "class didn't exist before the Internet came into being because the costs of "
13926 "distributing porn were so high. Yet this new class of distributors got "
13927 "special attention in the Supreme Court, when the Court struck down the "
13928 "Communications Decency Act of 1996. It was partly because of the burden on "
13929 "noncommercial speakers that the statute was found to exceed Congress's "
13930 "power. The same point could have been made about noncommercial publishers "
13931 "after the advent of the Internet. The Eric Eldreds of the world before the "
13932 "Internet were extremely few. Yet one would think it at least as important to "
13933 "protect the Eldreds of the world as to protect noncommercial pornographers."
13936 #. type: Content of: <book><part><chapter><para>
13937 #: freeculture.xml:10428
13939 "The Internet created the possibility of noncommercial publications of public "
13940 "domain works. Eldred's is just one example. There are literally thousands of "
13941 "others. Hundreds of thousands from across the world have discovered this "
13942 "platform of expression and now use it to share works that are, by law, free "
13943 "for the taking. This has produced what we might call the "
13944 "<quote>noncommercial publishing industry,</quote> which before the Internet "
13945 "was limited to people with large egos or with political or social "
13946 "causes. But with the Internet, it includes a wide range of individuals and "
13947 "groups dedicated to spreading culture generally.<placeholder "
13948 "type=\"footnote\" id=\"0\"/>"
13951 #. type: Content of: <book><part><chapter><para>
13952 #: freeculture.xml:10456
13954 "As I said, Eldred lives in New Hampshire. In 1998, Robert Frost's collection "
13955 "of poems <citetitle>New Hampshire</citetitle> was slated to pass into the "
13956 "public domain. Eldred wanted to post that collection in his free public "
13957 "library. But Congress got in the way. As I described in chapter <xref "
13958 "xrefstyle=\"select: labelnumber\" linkend=\"property-i\"/>, in 1998, for the "
13959 "eleventh time in forty years, Congress extended the terms of existing "
13960 "copyrights—this time by twenty years. Eldred would not be free to add "
13961 "any works more recent than 1923 to his collection until 2019. Indeed, no "
13962 "copyrighted work would pass into the public domain until that year (and not "
13963 "even then, if Congress extends the term again). By contrast, in the same "
13964 "period, more than 1 million patents will pass into the public domain."
13967 #. type: Content of: <book><part><chapter><para><footnote><para><indexterm><primary>
13968 #: freeculture.xml:10469 freeculture.xml:10479
13972 #. type: Content of: <book><part><chapter><para><footnote><para><indexterm><primary>
13973 #: freeculture.xml:10470 freeculture.xml:10480
13974 msgid "Bono, Sonny"
13977 #. type: Content of: <book><part><chapter><para><footnote><para>
13978 #: freeculture.xml:10479
13980 "<placeholder type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" "
13981 "id=\"1\"/> The full text is: <quote>Sonny [Bono] wanted the term of "
13982 "copyright protection to last forever. I am informed by staff that such a "
13983 "change would violate the Constitution. I invite all of you to work with me "
13984 "to strengthen our copyright laws in all of the ways available to us. As you "
13985 "know, there is also Jack Valenti's proposal for a term to last forever less "
13986 "one day. Perhaps the Committee may look at that next Congress,</quote> 144 "
13987 "Cong. Rec. H9946, 9951-2 (October 7, 1998)."
13990 #. type: Content of: <book><part><chapter><para>
13991 #: freeculture.xml:10474
13993 "This was the Sonny Bono Copyright Term Extension Act (CTEA), enacted in "
13994 "memory of the congressman and former musician Sonny Bono, who, his widow, "
13995 "Mary Bono, says, believed that <quote>copyrights should be "
13996 "forever.</quote><placeholder type=\"footnote\" id=\"0\"/>"
13999 #. type: Content of: <book><part><chapter><para>
14000 #: freeculture.xml:10492
14002 "Eldred decided to fight this law. He first resolved to fight it through "
14003 "civil disobedience. In a series of interviews, Eldred announced that he "
14004 "would publish as planned, CTEA notwithstanding. But because of a second law "
14005 "passed in 1998, the NET (No Electronic Theft) Act, his act of publishing "
14006 "would make Eldred a felon—whether or not anyone complained. This was a "
14007 "dangerous strategy for a disabled programmer to undertake."
14010 #. type: Content of: <book><part><chapter><para>
14011 #: freeculture.xml:10501
14013 "It was here that I became involved in Eldred's battle. I was a "
14014 "constitutional scholar whose first passion was constitutional "
14015 "interpretation. And though constitutional law courses never focus upon the "
14016 "Progress Clause of the Constitution, it had always struck me as importantly "
14017 "different. As you know, the Constitution says,"
14020 #. type: Content of: <book><part><chapter><blockquote><para>
14021 #: freeculture.xml:10512
14023 "Congress has the power to promote the Progress of Science … by "
14024 "securing for limited Times to Authors … exclusive Right to their "
14025 "… Writings. …"
14028 #. type: Content of: <book><part><chapter><para>
14029 #: freeculture.xml:10518
14031 "As I've described, this clause is unique within the power-granting clause of "
14032 "Article I, section 8 of our Constitution. Every other clause granting power "
14033 "to Congress simply says Congress has the power to do something—for "
14034 "example, to regulate <quote>commerce among the several states</quote> or "
14035 "<quote>declare War.</quote> But here, the <quote>something</quote> is "
14036 "something quite specific—to <quote>promote … "
14037 "Progress</quote>—through means that are also specific— by "
14038 "<quote>securing</quote> <quote>exclusive Rights</quote> (i.e., copyrights) "
14039 "<quote>for limited Times.</quote>"
14042 #. type: Content of: <book><part><chapter><para><indexterm><primary>
14043 #: freeculture.xml:10537 freeculture.xml:12007
14044 msgid "Jaszi, Peter"
14047 #. type: Content of: <book><part><chapter><para>
14048 #: freeculture.xml:10528
14050 "In the past forty years, Congress has gotten into the practice of extending "
14051 "existing terms of copyright protection. What puzzled me about this was, if "
14052 "Congress has the power to extend existing terms, then the Constitution's "
14053 "requirement that terms be <quote>limited</quote> will have no practical "
14054 "effect. If every time a copyright is about to expire, Congress has the power "
14055 "to extend its term, then Congress can achieve what the Constitution plainly "
14056 "forbids—perpetual terms <quote>on the installment plan,</quote> as "
14057 "Professor Peter Jaszi so nicely put it. <placeholder type=\"indexterm\" "
14061 #. type: Content of: <book><part><chapter><para>
14062 #: freeculture.xml:10540
14064 "As an academic, my first response was to hit the books. I remember sitting "
14065 "late at the office, scouring on-line databases for any serious consideration "
14066 "of the question. No one had ever challenged Congress's practice of extending "
14067 "existing terms. That failure may in part be why Congress seemed so "
14068 "untroubled in its habit. That, and the fact that the practice had become so "
14069 "lucrative for Congress. Congress knows that copyright owners will be willing "
14070 "to pay a great deal of money to see their copyright terms extended. And so "
14071 "Congress is quite happy to keep this gravy train going."
14074 #. type: Content of: <book><part><chapter><para>
14075 #: freeculture.xml:10551
14077 "For this is the core of the corruption in our present system of "
14078 "government. <quote>Corruption</quote> not in the sense that representatives "
14079 "are bribed. Rather, <quote>corruption</quote> in the sense that the system "
14080 "induces the beneficiaries of Congress's acts to raise and give money to "
14081 "Congress to induce it to act. There's only so much time; there's only so "
14082 "much Congress can do. Why not limit its actions to those things it must "
14083 "do—and those things that pay? Extending copyright terms pays."
14086 #. type: Content of: <book><part><chapter><para>
14087 #: freeculture.xml:10560
14089 "If that's not obvious to you, consider the following: Say you're one of the "
14090 "very few lucky copyright owners whose copyright continues to make money one "
14091 "hundred years after it was created. The Estate of Robert Frost is a good "
14092 "example. Frost died in 1963. His poetry continues to be extraordinarily "
14093 "valuable. Thus the Robert Frost estate benefits greatly from any extension "
14094 "of copyright, since no publisher would pay the estate any money if the poems "
14095 "Frost wrote could be published by anyone for free."
14098 #. type: Content of: <book><part><chapter><para>
14099 #: freeculture.xml:10570
14101 "So imagine the Robert Frost estate is earning $100,000 a year from three of "
14102 "Frost's poems. And imagine the copyright for those poems is about to "
14103 "expire. You sit on the board of the Robert Frost estate. Your financial "
14104 "adviser comes to your board meeting with a very grim report:"
14108 #. type: Content of: <book><part><chapter><para>
14109 #: freeculture.xml:10577
14111 "<quote>Next year,</quote> the adviser announces, <quote>our copyrights in "
14112 "works A, B, and C will expire. That means that after next year, we will no "
14113 "longer be receiving the annual royalty check of $100,000 from the publishers "
14114 "of those works.</quote>"
14117 #. type: Content of: <book><part><chapter><para>
14118 #: freeculture.xml:10585
14120 "<quote>There's a proposal in Congress, however,</quote> she continues, "
14121 "<quote>that could change this. A few congressmen are floating a bill to "
14122 "extend the terms of copyright by twenty years. That bill would be "
14123 "extraordinarily valuable to us. So we should hope this bill passes.</quote>"
14126 #. type: Content of: <book><part><chapter><para>
14127 #: freeculture.xml:10591
14129 "<quote>Hope?</quote> a fellow board member says. <quote>Can't we be doing "
14130 "something about it?</quote>"
14133 #. type: Content of: <book><part><chapter><para>
14134 #: freeculture.xml:10595
14136 "<quote>Well, obviously, yes,</quote> the adviser responds. <quote>We could "
14137 "contribute to the campaigns of a number of representatives to try to assure "
14138 "that they support the bill.</quote>"
14141 #. type: Content of: <book><part><chapter><para>
14142 #: freeculture.xml:10600
14144 "You hate politics. You hate contributing to campaigns. So you want to know "
14145 "whether this disgusting practice is worth it. <quote>How much would we get "
14146 "if this extension were passed?</quote> you ask the adviser. <quote>How much "
14147 "is it worth?</quote>"
14150 #. type: Content of: <book><part><chapter><para>
14151 #: freeculture.xml:10606
14153 "<quote>Well,</quote> the adviser says, <quote>if you're confident that you "
14154 "will continue to get at least $100,000 a year from these copyrights, and you "
14155 "use the `discount rate' that we use to evaluate estate investments (6 "
14156 "percent), then this law would be worth $1,146,000 to the estate.</quote>"
14159 #. type: Content of: <book><part><chapter><para>
14160 #: freeculture.xml:10612
14162 "You're a bit shocked by the number, but you quickly come to the correct "
14166 #. type: Content of: <book><part><chapter><para>
14167 #: freeculture.xml:10616
14169 "<quote>So you're saying it would be worth it for us to pay more than "
14170 "$1,000,000 in campaign contributions if we were confident those "
14171 "contributions would assure that the bill was passed?</quote>"
14174 #. type: Content of: <book><part><chapter><para>
14175 #: freeculture.xml:10622
14177 "<quote>Absolutely,</quote> the adviser responds. <quote>It is worth it to "
14178 "you to contribute up to the `present value' of the income you expect from "
14179 "these copyrights. Which for us means over $1,000,000.</quote>"
14183 #. type: Content of: <book><part><chapter><para>
14184 #: freeculture.xml:10628
14186 "You quickly get the point—you as the member of the board and, I trust, "
14187 "you the reader. Each time copyrights are about to expire, every beneficiary "
14188 "in the position of the Robert Frost estate faces the same choice: If they "
14189 "can contribute to get a law passed to extend copyrights, they will benefit "
14190 "greatly from that extension. And so each time copyrights are about to "
14191 "expire, there is a massive amount of lobbying to get the copyright term "
14195 #. type: Content of: <book><part><chapter><para>
14196 #: freeculture.xml:10639
14198 "Thus a congressional perpetual motion machine: So long as legislation can be "
14199 "bought (albeit indirectly), there will be all the incentive in the world to "
14200 "buy further extensions of copyright."
14204 #. type: Content of: <book><part><chapter><para><footnote><para>
14205 #: freeculture.xml:10651
14207 "Associated Press, <quote>Disney Lobbying for Copyright Extension No Mickey "
14208 "Mouse Effort; Congress OKs Bill Granting Creators 20 More Years,</quote> "
14209 "<citetitle>Chicago Tribune</citetitle>, 17 October 1998, 22."
14213 #. type: Content of: <book><part><chapter><para><footnote><para>
14214 #: freeculture.xml:10658
14216 "See Nick Brown, <quote>Fair Use No More?: Copyright in the Information "
14217 "Age,</quote> available at <ulink url=\"http://free-culture.cc/notes/\">link "
14222 #. type: Content of: <book><part><chapter><para><footnote><para>
14223 #: freeculture.xml:10666
14225 "Alan K. Ota, <quote>Disney in Washington: The Mouse That Roars,</quote> "
14226 "<citetitle>Congressional Quarterly This Week</citetitle>, 8 August 1990, "
14227 "available at <ulink url=\"http://free-culture.cc/notes/\">link #50</ulink>."
14230 #. type: Content of: <book><part><chapter><para>
14231 #: freeculture.xml:10644
14233 "In the lobbying that led to the passage of the Sonny Bono Copyright Term "
14234 "Extension Act, this <quote>theory</quote> about incentives was proved "
14235 "real. Ten of the thirteen original sponsors of the act in the House received "
14236 "the maximum contribution from Disney's political action committee; in the "
14237 "Senate, eight of the twelve sponsors received contributions.<placeholder "
14238 "type=\"footnote\" id=\"0\"/> The RIAA and the MPAA are estimated to have "
14239 "spent over $1.5 million lobbying in the 1998 election cycle. They paid out "
14240 "more than $200,000 in campaign contributions.<placeholder type=\"footnote\" "
14241 "id=\"1\"/> Disney is estimated to have contributed more than $800,000 to "
14242 "reelection campaigns in the cycle.<placeholder type=\"footnote\" id=\"2\"/>"
14245 #. type: Content of: <book><part><chapter><para>
14246 #: freeculture.xml:10673
14248 "Constitutional law is not oblivious to the obvious. Or at least, it need not "
14249 "be. So when I was considering Eldred's complaint, this reality about the "
14250 "never-ending incentives to increase the copyright term was central to my "
14251 "thinking. In my view, a pragmatic court committed to interpreting and "
14252 "applying the Constitution of our framers would see that if Congress has the "
14253 "power to extend existing terms, then there would be no effective "
14254 "constitutional requirement that terms be <quote>limited.</quote> If they "
14255 "could extend it once, they would extend it again and again and again."
14259 #. type: Content of: <book><part><chapter><para>
14260 #: freeculture.xml:10686
14262 "It was also my judgment that <emphasis>this</emphasis> Supreme Court would "
14263 "not allow Congress to extend existing terms. As anyone close to the Supreme "
14264 "Court's work knows, this Court has increasingly restricted the power of "
14265 "Congress when it has viewed Congress's actions as exceeding the power "
14266 "granted to it by the Constitution. Among constitutional scholars, the most "
14267 "famous example of this trend was the Supreme Court's decision in 1995 to "
14268 "strike down a law that banned the possession of guns near schools."
14271 #. type: Content of: <book><part><chapter><para>
14272 #: freeculture.xml:10699
14274 "Since 1937, the Supreme Court had interpreted Congress's granted powers very "
14275 "broadly; so, while the Constitution grants Congress the power to regulate "
14276 "only <quote>commerce among the several states</quote> (aka <quote>interstate "
14277 "commerce</quote>), the Supreme Court had interpreted that power to include "
14278 "the power to regulate any activity that merely affected interstate commerce."
14281 #. type: Content of: <book><part><chapter><para>
14282 #: freeculture.xml:10709
14284 "As the economy grew, this standard increasingly meant that there was no "
14285 "limit to Congress's power to regulate, since just about every activity, when "
14286 "considered on a national scale, affects interstate commerce. A Constitution "
14287 "designed to limit Congress's power was instead interpreted to impose no "
14291 #. type: Content of: <book><part><chapter><indexterm><primary>
14292 #: freeculture.xml:10715 freeculture.xml:11500
14293 msgid "Rehnquist, William H."
14296 #. type: Content of: <book><part><chapter><para>
14297 #: freeculture.xml:10717
14299 "The Supreme Court, under Chief Justice Rehnquist's command, changed that in "
14300 "<citetitle>United States</citetitle> v. <citetitle>Lopez</citetitle>. The "
14301 "government had argued that possessing guns near schools affected interstate "
14302 "commerce. Guns near schools increase crime, crime lowers property values, "
14303 "and so on. In the oral argument, the Chief Justice asked the government "
14304 "whether there was any activity that would not affect interstate commerce "
14305 "under the reasoning the government advanced. The government said there was "
14306 "not; if Congress says an activity affects interstate commerce, then that "
14307 "activity affects interstate commerce. The Supreme Court, the government "
14308 "said, was not in the position to second-guess Congress."
14312 #. type: Content of: <book><part><chapter><para><footnote><para>
14313 #: freeculture.xml:10732
14315 "<citetitle>United States</citetitle> v. <citetitle>Lopez</citetitle>, 514 "
14316 "U.S. 549, 564 (1995)."
14320 #. type: Content of: <book><part><chapter><para><footnote><para>
14321 #: freeculture.xml:10739
14323 "<citetitle>United States</citetitle> v. <citetitle>Morrison</citetitle>, 529 "
14327 #. type: Content of: <book><part><chapter><para>
14328 #: freeculture.xml:10730
14330 "<quote>We pause to consider the implications of the government's "
14331 "arguments,</quote> the Chief Justice wrote.<placeholder type=\"footnote\" "
14332 "id=\"0\"/> If anything Congress says is interstate commerce must therefore "
14333 "be considered interstate commerce, then there would be no limit to "
14334 "Congress's power. The decision in <citetitle>Lopez</citetitle> was "
14335 "reaffirmed five years later in <citetitle>United States</citetitle> "
14336 "v. <citetitle>Morrison</citetitle>.<placeholder type=\"footnote\" id=\"1\"/>"
14340 #. type: Content of: <book><part><chapter><para><footnote><para>
14341 #: freeculture.xml:10746
14343 "If it is a principle about enumerated powers, then the principle carries "
14344 "from one enumerated power to another. The animating point in the context of "
14345 "the Commerce Clause was that the interpretation offered by the government "
14346 "would allow the government unending power to regulate commerce—the "
14347 "limitation to interstate commerce notwithstanding. The same point is true in "
14348 "the context of the Copyright Clause. Here, too, the government's "
14349 "interpretation would allow the government unending power to regulate "
14350 "copyrights—the limitation to <quote>limited times</quote> "
14355 #. type: Content of: <book><part><chapter><para>
14356 #: freeculture.xml:10743
14358 "If a principle were at work here, then it should apply to the Progress "
14359 "Clause as much as the Commerce Clause.<placeholder type=\"footnote\" "
14360 "id=\"0\"/> And if it is applied to the Progress Clause, the principle should "
14361 "yield the conclusion that Congress can't extend an existing term. If "
14362 "Congress could extend an existing term, then there would be no "
14363 "<quote>stopping point</quote> to Congress's power over terms, though the "
14364 "Constitution expressly states that there is such a limit. Thus, the same "
14365 "principle applied to the power to grant copyrights should entail that "
14366 "Congress is not allowed to extend the term of existing copyrights."
14369 #. type: Content of: <book><part><chapter><para>
14370 #: freeculture.xml:10767
14372 "<emphasis>If</emphasis>, that is, the principle announced in "
14373 "<citetitle>Lopez</citetitle> stood for a principle. Many believed the "
14374 "decision in <citetitle>Lopez</citetitle> stood for politics—a "
14375 "conservative Supreme Court, which believed in states' rights, using its "
14376 "power over Congress to advance its own personal political preferences. But I "
14377 "rejected that view of the Supreme Court's decision. Indeed, shortly after "
14378 "the decision, I wrote an article demonstrating the <quote>fidelity</quote> "
14379 "in such an interpretation of the Constitution. The idea that the Supreme "
14380 "Court decides cases based upon its politics struck me as extraordinarily "
14381 "boring. I was not going to devote my life to teaching constitutional law if "
14382 "these nine Justices were going to be petty politicians."
14385 #. type: Content of: <book><part><chapter><para>
14386 #: freeculture.xml:10780
14388 "Now let's pause for a moment to make sure we understand what the argument in "
14389 "<citetitle>Eldred</citetitle> was not about. By insisting on the "
14390 "Constitution's limits to copyright, obviously Eldred was not endorsing "
14391 "piracy. Indeed, in an obvious sense, he was fighting a kind of "
14392 "piracy—piracy of the public domain. When Robert Frost wrote his work "
14393 "and when Walt Disney created Mickey Mouse, the maximum copyright term was "
14394 "just fifty-six years. Because of interim changes, Frost and Disney had "
14395 "already enjoyed a seventy-five-year monopoly for their work. They had gotten "
14396 "the benefit of the bargain that the Constitution envisions: In exchange for "
14397 "a monopoly protected for fifty-six years, they created new work. But now "
14398 "these entities were using their power—expressed through the power of "
14399 "lobbyists' money—to get another twenty-year dollop of monopoly. That "
14400 "twenty-year dollop would be taken from the public domain. Eric Eldred was "
14401 "fighting a piracy that affects us all."
14405 #. type: Content of: <book><part><chapter><para><footnote><para>
14406 #: freeculture.xml:10803
14408 "Brief of the Nashville Songwriters Association, "
14409 "<citetitle>Eldred</citetitle> v. <citetitle>Ashcroft</citetitle>, 537 U.S. "
14410 "186 (2003) (No. 01-618), n.10, available at <ulink "
14411 "url=\"http://free-culture.cc/notes/\">link #51</ulink>."
14414 #. type: Content of: <book><part><chapter><para><indexterm><primary>
14415 #: freeculture.xml:10811
14416 msgid "Nashville Songwriters Association"
14419 #. type: Content of: <book><part><chapter><para>
14420 #: freeculture.xml:10797
14422 "Some people view the public domain with contempt. In their brief before the "
14423 "Supreme Court, the Nashville Songwriters Association wrote that the public "
14424 "domain is nothing more than <quote>legal piracy.</quote><placeholder "
14425 "type=\"footnote\" id=\"0\"/> But it is not piracy when the law allows it; "
14426 "and in our constitutional system, our law requires it. Some may not like the "
14427 "Constitution's requirements, but that doesn't make the Constitution a "
14428 "pirate's charter. <placeholder type=\"indexterm\" id=\"1\"/>"
14431 #. type: Content of: <book><part><chapter><para>
14432 #: freeculture.xml:10814
14434 "As we've seen, our constitutional system requires limits on copyright as a "
14435 "way to assure that copyright holders do not too heavily influence the "
14436 "development and distribution of our culture. Yet, as Eric Eldred discovered, "
14437 "we have set up a system that assures that copyright terms will be repeatedly "
14438 "extended, and extended, and extended. We have created the perfect storm for "
14439 "the public domain. Copyrights have not expired, and will not expire, so long "
14440 "as Congress is free to be bought to extend them again."
14443 #. type: Content of: <book><part><chapter><para>
14444 #: freeculture.xml:10826
14446 "It is valuable copyrights that are responsible for terms being extended. "
14447 "Mickey Mouse and <quote>Rhapsody in Blue.</quote> These works are too "
14448 "valuable for copyright owners to ignore. But the real harm to our society "
14449 "from copyright extensions is not that Mickey Mouse remains Disney's. Forget "
14450 "Mickey Mouse. Forget Robert Frost. Forget all the works from the 1920s and "
14451 "1930s that have continuing commercial value. The real harm of term extension "
14452 "comes not from these famous works. The real harm is to the works that are "
14453 "not famous, not commercially exploited, and no longer available as a result."
14457 #. type: Content of: <book><part><chapter><para><footnote><para>
14458 #: freeculture.xml:10847
14460 "The figure of 2 percent is an extrapolation from the study by the "
14461 "Congressional Research Service, in light of the estimated renewal "
14462 "ranges. See Brief of Petitioners, <citetitle>Eldred</citetitle> "
14463 "v. <citetitle>Ashcroft</citetitle>, 7, available at <ulink "
14464 "url=\"http://free-culture.cc/notes/\">link #52</ulink>."
14467 #. type: Content of: <book><part><chapter><para>
14468 #: freeculture.xml:10841
14470 "If you look at the work created in the first twenty years (1923 to 1942) "
14471 "affected by the Sonny Bono Copyright Term Extension Act, 2 percent of that "
14472 "work has any continuing commercial value. It was the copyright holders for "
14473 "that 2 percent who pushed the CTEA through. But the law and its effect were "
14474 "not limited to that 2 percent. The law extended the terms of copyright "
14475 "generally.<placeholder type=\"footnote\" id=\"0\"/>"
14479 #. type: Content of: <book><part><chapter><para>
14480 #: freeculture.xml:10856
14482 "Think practically about the consequence of this extension—practically, "
14483 "as a businessperson, and not as a lawyer eager for more legal work. In 1930, "
14484 "10,047 books were published. In 2000, 174 of those books were still in "
14485 "print. Let's say you were Brewster Kahle, and you wanted to make available "
14486 "to the world in your iArchive project the remaining 9,873. What would you "
14490 #. type: Content of: <book><part><chapter><para>
14491 #: freeculture.xml:10869
14493 "Well, first, you'd have to determine which of the 9,873 books were still "
14494 "under copyright. That requires going to a library (these data are not "
14495 "on-line) and paging through tomes of books, cross-checking the titles and "
14496 "authors of the 9,873 books with the copyright registration and renewal "
14497 "records for works published in 1930. That will produce a list of books still "
14501 #. type: Content of: <book><part><chapter><para>
14502 #: freeculture.xml:10877
14504 "Then for the books still under copyright, you would need to locate the "
14505 "current copyright owners. How would you do that?"
14508 #. type: Content of: <book><part><chapter><para>
14509 #: freeculture.xml:10881
14511 "Most people think that there must be a list of these copyright owners "
14512 "somewhere. Practical people think this way. How could there be thousands and "
14513 "thousands of government monopolies without there being at least a list?"
14516 #. type: Content of: <book><part><chapter><para>
14517 #: freeculture.xml:10888
14519 "But there is no list. There may be a name from 1930, and then in 1959, of "
14520 "the person who registered the copyright. But just think practically about "
14521 "how impossibly difficult it would be to track down thousands of such "
14522 "records—especially since the person who registered is not necessarily "
14523 "the current owner. And we're just talking about 1930!"
14526 #. type: Content of: <book><part><chapter><para>
14527 #: freeculture.xml:10897
14529 "<quote>But there isn't a list of who owns property generally,</quote> the "
14530 "apologists for the system respond. <quote>Why should there be a list of "
14531 "copyright owners?</quote>"
14534 #. type: Content of: <book><part><chapter><para>
14535 #: freeculture.xml:10902
14537 "Well, actually, if you think about it, there <emphasis>are</emphasis> plenty "
14538 "of lists of who owns what property. Think about deeds on houses, or titles "
14539 "to cars. And where there isn't a list, the code of real space is pretty "
14540 "good at suggesting who the owner of a bit of property is. (A swing set in "
14541 "your backyard is probably yours.) So formally or informally, we have a "
14542 "pretty good way to know who owns what tangible property."
14546 #. type: Content of: <book><part><chapter><para>
14547 #: freeculture.xml:10911
14549 "So: You walk down a street and see a house. You can know who owns the house "
14550 "by looking it up in the courthouse registry. If you see a car, there is "
14551 "ordinarily a license plate that will link the owner to the car. If you see a "
14552 "bunch of children's toys sitting on the front lawn of a house, it's fairly "
14553 "easy to determine who owns the toys. And if you happen to see a baseball "
14554 "lying in a gutter on the side of the road, look around for a second for some "
14555 "kids playing ball. If you don't see any kids, then okay: Here's a bit of "
14556 "property whose owner we can't easily determine. It is the exception that "
14557 "proves the rule: that we ordinarily know quite well who owns what property."
14560 #. type: Content of: <book><part><chapter><para>
14561 #: freeculture.xml:10926
14563 "Compare this story to intangible property. You go into a library. The "
14564 "library owns the books. But who owns the copyrights? As I've already "
14565 "described, there's no list of copyright owners. There are authors' names, of "
14566 "course, but their copyrights could have been assigned, or passed down in an "
14567 "estate like Grandma's old jewelry. To know who owns what, you would have to "
14568 "hire a private detective. The bottom line: The owner cannot easily be "
14569 "located. And in a regime like ours, in which it is a felony to use such "
14570 "property without the property owner's permission, the property isn't going "
14574 #. type: Content of: <book><part><chapter><para>
14575 #: freeculture.xml:10938
14577 "The consequence with respect to old books is that they won't be digitized, "
14578 "and hence will simply rot away on shelves. But the consequence for other "
14579 "creative works is much more dire."
14582 #. type: Content of: <book><part><chapter><indexterm><primary>
14583 #: freeculture.xml:10944
14584 msgid "Agee, Michael"
14587 #. type: Content of: <book><part><chapter><indexterm><primary>
14588 #: freeculture.xml:10946 freeculture.xml:11383
14589 msgid "Hal Roach Studios"
14592 #. type: Content of: <book><part><chapter><indexterm><primary>
14593 #: freeculture.xml:10947
14594 msgid "Laurel and Hardy Films"
14598 #. type: Content of: <book><part><chapter><para><footnote><para>
14599 #: freeculture.xml:10960
14601 "See David G. Savage, <quote>High Court Scene of Showdown on Copyright "
14602 "Law,</quote> <citetitle>Los Angeles Times</citetitle>, 6 October 2002; David "
14603 "Streitfeld, <quote>Classic Movies, Songs, Books at Stake; Supreme Court "
14604 "Hears Arguments Today on Striking Down Copyright Extension,</quote> "
14605 "<citetitle>Orlando Sentinel Tribune</citetitle>, 9 October 2002."
14608 #. type: Content of: <book><part><chapter><para><indexterm><primary>
14609 #: freeculture.xml:10966
14610 msgid "Lucky Dog, The"
14613 #. type: Content of: <book><part><chapter><para>
14614 #: freeculture.xml:10949
14616 "Consider the story of Michael Agee, chairman of Hal Roach Studios, which "
14617 "owns the copyrights for the Laurel and Hardy films. Agee is a direct "
14618 "beneficiary of the Bono Act. The Laurel and Hardy films were made between "
14619 "1921 and 1951. Only one of these films, <citetitle>The Lucky "
14620 "Dog</citetitle>, is currently out of copyright. But for the CTEA, films made "
14621 "after 1923 would have begun entering the public domain. Because Agee "
14622 "controls the exclusive rights for these popular films, he makes a great deal "
14623 "of money. According to one estimate, <quote>Roach has sold about 60,000 "
14624 "videocassettes and 50,000 DVDs of the duo's silent "
14625 "films.</quote><placeholder type=\"footnote\" id=\"0\"/> <placeholder "
14626 "type=\"indexterm\" id=\"1\"/>"
14629 #. type: Content of: <book><part><chapter><para>
14630 #: freeculture.xml:10969
14632 "Yet Agee opposed the CTEA. His reasons demonstrate a rare virtue in this "
14633 "culture: selflessness. He argued in a brief before the Supreme Court that "
14634 "the Sonny Bono Copyright Term Extension Act will, if left standing, destroy "
14635 "a whole generation of American film."
14639 #. type: Content of: <book><part><chapter><para>
14640 #: freeculture.xml:10975
14642 "His argument is straightforward. A tiny fraction of this work has any "
14643 "continuing commercial value. The rest—to the extent it survives at "
14644 "all—sits in vaults gathering dust. It may be that some of this work "
14645 "not now commercially valuable will be deemed to be valuable by the owners of "
14646 "the vaults. For this to occur, however, the commercial benefit from the work "
14647 "must exceed the costs of making the work available for distribution."
14651 #. type: Content of: <book><part><chapter><para><footnote><para>
14652 #: freeculture.xml:10993
14654 "Brief of Hal Roach Studios and Michael Agee as Amicus Curiae Supporting the "
14655 "Petitoners, <citetitle>Eldred</citetitle> "
14656 "v. <citetitle>Ashcroft</citetitle>, 537 U.S. 186 (2003) (No. 01- 618), "
14657 "12. See also Brief of Amicus Curiae filed on behalf of Petitioners by the "
14658 "Internet Archive, <citetitle>Eldred</citetitle> "
14659 "v. <citetitle>Ashcroft</citetitle>, available at <ulink "
14660 "url=\"http://free-culture.cc/notes/\">link #53</ulink>."
14663 #. type: Content of: <book><part><chapter><para>
14664 #: freeculture.xml:10986
14666 "We can't know the benefits, but we do know a lot about the costs. For most "
14667 "of the history of film, the costs of restoring film were very high; digital "
14668 "technology has lowered these costs substantially. While it cost more than "
14669 "$10,000 to restore a ninety-minute black-and-white film in 1993, it can now "
14670 "cost as little as $100 to digitize one hour of mm film.<placeholder "
14671 "type=\"footnote\" id=\"0\"/>"
14674 #. type: Content of: <book><part><chapter><para>
14675 #: freeculture.xml:11003
14677 "Restoration technology is not the only cost, nor the most important. "
14678 "Lawyers, too, are a cost, and increasingly, a very important one. In "
14679 "addition to preserving the film, a distributor needs to secure the rights. "
14680 "And to secure the rights for a film that is under copyright, you need to "
14681 "locate the copyright owner."
14684 #. type: Content of: <book><part><chapter><para>
14685 #: freeculture.xml:11011
14687 "Or more accurately, <emphasis>owners</emphasis>. As we've seen, there isn't "
14688 "only a single copyright associated with a film; there are many. There isn't "
14689 "a single person whom you can contact about those copyrights; there are as "
14690 "many as can hold the rights, which turns out to be an extremely large "
14691 "number. Thus the costs of clearing the rights to these films is "
14692 "exceptionally high."
14695 #. type: Content of: <book><part><chapter><para>
14696 #: freeculture.xml:11019
14698 "<quote>But can't you just restore the film, distribute it, and then pay the "
14699 "copyright owner when she shows up?</quote> Sure, if you want to commit a "
14700 "felony. And even if you're not worried about committing a felony, when she "
14701 "does show up, she'll have the right to sue you for all the profits you have "
14702 "made. So, if you're successful, you can be fairly confident you'll be "
14703 "getting a call from someone's lawyer. And if you're not successful, you "
14704 "won't make enough to cover the costs of your own lawyer. Either way, you "
14705 "have to talk to a lawyer. And as is too often the case, saying you have to "
14706 "talk to a lawyer is the same as saying you won't make any money."
14710 #. type: Content of: <book><part><chapter><para>
14711 #: freeculture.xml:11030
14713 "For some films, the benefit of releasing the film may well exceed these "
14714 "costs. But for the vast majority of them, there is no way the benefit would "
14715 "outweigh the legal costs. Thus, for the vast majority of old films, Agee "
14716 "argued, the film will not be restored and distributed until the copyright "
14720 #. type: Content of: <book><part><chapter><para>
14721 #: freeculture.xml:11041
14723 "But by the time the copyright for these films expires, the film will have "
14724 "expired. These films were produced on nitrate-based stock, and nitrate stock "
14725 "dissolves over time. They will be gone, and the metal canisters in which "
14726 "they are now stored will be filled with nothing more than dust."
14729 #. type: Content of: <book><part><chapter><para>
14730 #: freeculture.xml:11049
14732 "Of all the creative work produced by humans anywhere, a tiny fraction has "
14733 "continuing commercial value. For that tiny fraction, the copyright is a "
14734 "crucially important legal device. For that tiny fraction, the copyright "
14735 "creates incentives to produce and distribute the creative work. For that "
14736 "tiny fraction, the copyright acts as an <quote>engine of free "
14737 "expression.</quote>"
14740 #. type: Content of: <book><part><chapter><para>
14741 #: freeculture.xml:11058
14743 "But even for that tiny fraction, the actual time during which the creative "
14744 "work has a commercial life is extremely short. As I've indicated, most books "
14745 "go out of print within one year. The same is true of music and "
14746 "film. Commercial culture is sharklike. It must keep moving. And when a "
14747 "creative work falls out of favor with the commercial distributors, the "
14748 "commercial life ends."
14751 #. type: Content of: <book><part><chapter><para>
14752 #: freeculture.xml:11068
14754 "Yet that doesn't mean the life of the creative work ends. We don't keep "
14755 "libraries of books in order to compete with Barnes & Noble, and we don't "
14756 "have archives of films because we expect people to choose between spending "
14757 "Friday night watching new movies and spending Friday night watching a 1930 "
14758 "news documentary. The noncommercial life of culture is important and "
14759 "valuable—for entertainment but also, and more importantly, for "
14760 "knowledge. To understand who we are, and where we came from, and how we have "
14761 "made the mistakes that we have, we need to have access to this history."
14765 #. type: Content of: <book><part><chapter><para>
14766 #: freeculture.xml:11081
14768 "Copyrights in this context do not drive an engine of free expression. In "
14769 "this context, there is no need for an exclusive right. Copyrights in this "
14770 "context do no good."
14773 #. type: Content of: <book><part><chapter><para>
14774 #: freeculture.xml:11088
14776 "Yet, for most of our history, they also did little harm. For most of our "
14777 "history, when a work ended its commercial life, there was no "
14778 "<emphasis>copyright-related use</emphasis> that would be inhibited by an "
14779 "exclusive right. When a book went out of print, you could not buy it from a "
14780 "publisher. But you could still buy it from a used book store, and when a "
14781 "used book store sells it, in America, at least, there is no need to pay the "
14782 "copyright owner anything. Thus, the ordinary use of a book after its "
14783 "commercial life ended was a use that was independent of copyright law."
14786 #. type: Content of: <book><part><chapter><para>
14787 #: freeculture.xml:11099
14789 "The same was effectively true of film. Because the costs of restoring a "
14790 "film—the real economic costs, not the lawyer costs—were so high, "
14791 "it was never at all feasible to preserve or restore film. Like the remains "
14792 "of a great dinner, when it's over, it's over. Once a film passed out of its "
14793 "commercial life, it may have been archived for a bit, but that was the end "
14794 "of its life so long as the market didn't have more to offer."
14797 #. type: Content of: <book><part><chapter><para>
14798 #: freeculture.xml:11108
14800 "In other words, though copyright has been relatively short for most of our "
14801 "history, long copyrights wouldn't have mattered for the works that lost "
14802 "their commercial value. Long copyrights for these works would not have "
14803 "interfered with anything."
14806 #. type: Content of: <book><part><chapter><para>
14807 #: freeculture.xml:11114
14808 msgid "But this situation has now changed."
14811 #. type: Content of: <book><part><chapter><para>
14812 #: freeculture.xml:11120
14814 "One crucially important consequence of the emergence of digital technologies "
14815 "is to enable the archive that Brewster Kahle dreams of. Digital "
14816 "technologies now make it possible to preserve and give access to all sorts "
14817 "of knowledge. Once a book goes out of print, we can now imagine digitizing "
14818 "it and making it available to everyone, forever. Once a film goes out of "
14819 "distribution, we could digitize it and make it available to everyone, "
14820 "forever. Digital technologies give new life to copyrighted material after it "
14821 "passes out of its commercial life. It is now possible to preserve and assure "
14822 "universal access to this knowledge and culture, whereas before it was not."
14826 #. type: Content of: <book><part><chapter><para>
14827 #: freeculture.xml:11133
14829 "And now copyright law does get in the way. Every step of producing this "
14830 "digital archive of our culture infringes on the exclusive right of "
14831 "copyright. To digitize a book is to copy it. To do that requires permission "
14832 "of the copyright owner. The same with music, film, or any other aspect of "
14833 "our culture protected by copyright. The effort to make these things "
14834 "available to history, or to researchers, or to those who just want to "
14835 "explore, is now inhibited by a set of rules that were written for a "
14836 "radically different context."
14839 #. type: Content of: <book><part><chapter><para>
14840 #: freeculture.xml:11143
14842 "Here is the core of the harm that comes from extending terms: Now that "
14843 "technology enables us to rebuild the library of Alexandria, the law gets in "
14844 "the way. And it doesn't get in the way for any useful "
14845 "<emphasis>copyright</emphasis> purpose, for the purpose of copyright is to "
14846 "enable the commercial market that spreads culture. No, we are talking about "
14847 "culture after it has lived its commercial life. In this context, copyright "
14848 "is serving no purpose <emphasis>at all</emphasis> related to the spread of "
14849 "knowledge. In this context, copyright is not an engine of free "
14850 "expression. Copyright is a brake."
14853 #. type: Content of: <book><part><chapter><para>
14854 #: freeculture.xml:11154
14856 "You may well ask, <quote>But if digital technologies lower the costs for "
14857 "Brewster Kahle, then they will lower the costs for Random House, too. So "
14858 "won't Random House do as well as Brewster Kahle in spreading culture "
14862 #. type: Content of: <book><part><chapter><para>
14863 #: freeculture.xml:11160
14865 "Maybe. Someday. But there is absolutely no evidence to suggest that "
14866 "publishers would be as complete as libraries. If Barnes & Noble offered "
14867 "to lend books from its stores for a low price, would that eliminate the need "
14868 "for libraries? Only if you think that the only role of a library is to serve "
14869 "what <quote>the market</quote> would demand. But if you think the role of a "
14870 "library is bigger than this—if you think its role is to archive "
14871 "culture, whether there's a demand for any particular bit of that culture or "
14872 "not—then we can't count on the commercial market to do our library "
14877 #. type: Content of: <book><part><chapter><para><footnote><para>
14878 #: freeculture.xml:11184
14880 "Jason Schultz, <quote>The Myth of the 1976 Copyright `Chaos' Theory,</quote> "
14881 "20 December 2002, available at <ulink "
14882 "url=\"http://free-culture.cc/notes/\">link #54</ulink>."
14885 #. type: Content of: <book><part><chapter><para>
14886 #: freeculture.xml:11172
14888 "I would be the first to agree that it should do as much as it can: We should "
14889 "rely upon the market as much as possible to spread and enable culture. My "
14890 "message is absolutely not antimarket. But where we see the market is not "
14891 "doing the job, then we should allow nonmarket forces the freedom to fill the "
14892 "gaps. As one researcher calculated for American culture, 94 percent of the "
14893 "films, books, and music produced between and 1946 is not commercially "
14894 "available. However much you love the commercial market, if access is a "
14895 "value, then 6 percent is a failure to provide that value.<placeholder "
14896 "type=\"footnote\" id=\"0\"/>"
14899 #. type: Content of: <book><part><chapter><para>
14900 #: freeculture.xml:11191
14902 "In January 1999, we filed a lawsuit on Eric Eldred's behalf in federal "
14903 "district court in Washington, D.C., asking the court to declare the Sonny "
14904 "Bono Copyright Term Extension Act unconstitutional. The two central claims "
14905 "that we made were (1) that extending existing terms violated the "
14906 "Constitution's <quote>limited Times</quote> requirement, and (2) that "
14907 "extending terms by another twenty years violated the First Amendment."
14910 #. type: Content of: <book><part><chapter><para>
14911 #: freeculture.xml:11199
14913 "The district court dismissed our claims without even hearing an argument. A "
14914 "panel of the Court of Appeals for the D.C. Circuit also dismissed our "
14915 "claims, though after hearing an extensive argument. But that decision at "
14916 "least had a dissent, by one of the most conservative judges on that "
14917 "court. That dissent gave our claims life."
14920 #. type: Content of: <book><part><chapter><para>
14921 #: freeculture.xml:11206
14923 "Judge David Sentelle said the CTEA violated the requirement that copyrights "
14924 "be for <quote>limited Times</quote> only. His argument was as elegant as it "
14925 "was simple: If Congress can extend existing terms, then there is no "
14926 "<quote>stopping point</quote> to Congress's power under the Copyright "
14927 "Clause. The power to extend existing terms means Congress is not required to "
14928 "grant terms that are <quote>limited.</quote> Thus, Judge Sentelle argued, "
14929 "the court had to interpret the term <quote>limited Times</quote> to give it "
14930 "meaning. And the best interpretation, Judge Sentelle argued, would be to "
14931 "deny Congress the power to extend existing terms."
14934 #. type: Content of: <book><part><chapter><para>
14935 #: freeculture.xml:11217
14937 "We asked the Court of Appeals for the D.C. Circuit as a whole to hear the "
14938 "case. Cases are ordinarily heard in panels of three, except for important "
14939 "cases or cases that raise issues specific to the circuit as a whole, where "
14940 "the court will sit <quote>en banc</quote> to hear the case."
14943 #. type: Content of: <book><part><chapter><indexterm><primary>
14944 #: freeculture.xml:11222
14945 msgid "Tatel, David"
14949 #. type: Content of: <book><part><chapter><para>
14950 #: freeculture.xml:11224
14952 "The Court of Appeals rejected our request to hear the case en banc. This "
14953 "time, Judge Sentelle was joined by the most liberal member of the "
14954 "D.C. Circuit, Judge David Tatel. Both the most conservative and the most "
14955 "liberal judges in the D.C. Circuit believed Congress had overstepped its "
14959 #. type: Content of: <book><part><chapter><para>
14960 #: freeculture.xml:11233
14962 "It was here that most expected Eldred v. Ashcroft would die, for the Supreme "
14963 "Court rarely reviews any decision by a court of appeals. (It hears about one "
14964 "hundred cases a year, out of more than five thousand appeals.) And it "
14965 "practically never reviews a decision that upholds a statute when no other "
14966 "court has yet reviewed the statute."
14969 #. type: Content of: <book><part><chapter><para>
14970 #: freeculture.xml:11240
14972 "But in February 2002, the Supreme Court surprised the world by granting our "
14973 "petition to review the D.C. Circuit opinion. Argument was set for October of "
14974 "2002. The summer would be spent writing briefs and preparing for argument."
14977 #. type: Content of: <book><part><chapter><para>
14978 #: freeculture.xml:11246
14980 "It is over a year later as I write these words. It is still astonishingly "
14981 "hard. If you know anything at all about this story, you know that we lost "
14982 "the appeal. And if you know something more than just the minimum, you "
14983 "probably think there was no way this case could have been won. After our "
14984 "defeat, I received literally thousands of missives by well-wishers and "
14985 "supporters, thanking me for my work on behalf of this noble but doomed "
14986 "cause. And none from this pile was more significant to me than the e-mail "
14987 "from my client, Eric Eldred."
14990 #. type: Content of: <book><part><chapter><para>
14991 #: freeculture.xml:11256
14993 "But my client and these friends were wrong. This case could have been "
14994 "won. It should have been won. And no matter how hard I try to retell this "
14995 "story to myself, I can never escape believing that my own mistake lost it."
14998 #. type: Content of: <book><part><chapter><indexterm><primary>
14999 #: freeculture.xml:11261 freeculture.xml:11275
15000 msgid "Steward, Geoffrey"
15004 #. type: Content of: <book><part><chapter><para>
15005 #: freeculture.xml:11263
15007 "The mistake was made early, though it became obvious only at the very "
15008 "end. Our case had been supported from the very beginning by an extraordinary "
15009 "lawyer, Geoffrey Stewart, and by the law firm he had moved to, Jones, Day, "
15010 "Reavis and Pogue. Jones Day took a great deal of heat from its "
15011 "copyright-protectionist clients for supporting us. They ignored this "
15012 "pressure (something that few law firms today would ever do), and throughout "
15013 "the case, they gave it everything they could."
15016 #. type: Content of: <book><part><chapter><indexterm><primary>
15017 #: freeculture.xml:11273 freeculture.xml:11624 freeculture.xml:11640 freeculture.xml:11734 freeculture.xml:11950 freeculture.xml:11981 freeculture.xml:12074
15021 #. type: Content of: <book><part><chapter><indexterm><primary>
15022 #: freeculture.xml:11274
15023 msgid "Bromberg, Dan"
15026 #. type: Content of: <book><part><chapter><para>
15027 #: freeculture.xml:11277
15029 "There were three key lawyers on the case from Jones Day. Geoff Stewart was "
15030 "the first, but then Dan Bromberg and Don Ayer became quite "
15031 "involved. Bromberg and Ayer in particular had a common view about how this "
15032 "case would be won: We would only win, they repeatedly told me, if we could "
15033 "make the issue seem <quote>important</quote> to the Supreme Court. It had to "
15034 "seem as if dramatic harm were being done to free speech and free culture; "
15035 "otherwise, they would never vote against <quote>the most powerful media "
15036 "companies in the world.</quote>"
15039 #. type: Content of: <book><part><chapter><para>
15040 #: freeculture.xml:11287
15042 "I hate this view of the law. Of course I thought the Sonny Bono Act was a "
15043 "dramatic harm to free speech and free culture. Of course I still think it "
15044 "is. But the idea that the Supreme Court decides the law based on how "
15045 "important they believe the issues are is just wrong. It might be "
15046 "<quote>right</quote> as in <quote>true,</quote> I thought, but it is "
15047 "<quote>wrong</quote> as in <quote>it just shouldn't be that way.</quote> As "
15048 "I believed that any faithful interpretation of what the framers of our "
15049 "Constitution did would yield the conclusion that the CTEA was "
15050 "unconstitutional, and as I believed that any faithful interpretation of what "
15051 "the First Amendment means would yield the conclusion that the power to "
15052 "extend existing copyright terms is unconstitutional, I was not persuaded "
15053 "that we had to sell our case like soap. Just as a law that bans the "
15054 "swastika is unconstitutional not because the Court likes Nazis but because "
15055 "such a law would violate the Constitution, so too, in my view, would the "
15056 "Court decide whether Congress's law was constitutional based on the "
15057 "Constitution, not based on whether they liked the values that the framers "
15058 "put in the Constitution."
15061 #. type: Content of: <book><part><chapter><para>
15062 #: freeculture.xml:11308
15064 "In any case, I thought, the Court must already see the danger and the harm "
15065 "caused by this sort of law. Why else would they grant review? There was no "
15066 "reason to hear the case in the Supreme Court if they weren't convinced that "
15067 "this regulation was harmful. So in my view, we didn't need to persuade them "
15068 "that this law was bad, we needed to show why it was unconstitutional."
15072 #. type: Content of: <book><part><chapter><para>
15073 #: freeculture.xml:11316
15075 "There was one way, however, in which I felt politics would matter and in "
15076 "which I thought a response was appropriate. I was convinced that the Court "
15077 "would not hear our arguments if it thought these were just the arguments of "
15078 "a group of lefty loons. This Supreme Court was not about to launch into a "
15079 "new field of judicial review if it seemed that this field of review was "
15080 "simply the preference of a small political minority. Although my focus in "
15081 "the case was not to demonstrate how bad the Sonny Bono Act was but to "
15082 "demonstrate that it was unconstitutional, my hope was to make this argument "
15083 "against a background of briefs that covered the full range of political "
15084 "views. To show that this claim against the CTEA was grounded in "
15085 "<emphasis>law</emphasis> and not politics, then, we tried to gather the "
15086 "widest range of credible critics—credible not because they were rich "
15087 "and famous, but because they, in the aggregate, demonstrated that this law "
15088 "was unconstitutional regardless of one's politics."
15091 #. type: Content of: <book><part><chapter><para><indexterm><primary>
15092 #: freeculture.xml:11347 freeculture.xml:11373
15093 msgid "Eagle Forum"
15096 #. type: Content of: <book><part><chapter><para><indexterm><primary>
15097 #: freeculture.xml:11348
15098 msgid "Schlafly, Phyllis"
15101 #. type: Content of: <book><part><chapter><para>
15102 #: freeculture.xml:11335
15104 "The first step happened all by itself. Phyllis Schlafly's organization, "
15105 "Eagle Forum, had been an opponent of the CTEA from the very beginning. "
15106 "Mrs. Schlafly viewed the CTEA as a sellout by Congress. In November 1998, "
15107 "she wrote a stinging editorial attacking the Republican Congress for "
15108 "allowing the law to pass. As she wrote, <quote>Do you sometimes wonder why "
15109 "bills that create a financial windfall to narrow special interests slide "
15110 "easily through the intricate legislative process, while bills that benefit "
15111 "the general public seem to get bogged down?</quote> The answer, as the "
15112 "editorial documented, was the power of money. Schlafly enumerated Disney's "
15113 "contributions to the key players on the committees. It was money, not "
15114 "justice, that gave Mickey Mouse twenty more years in Disney's control, "
15115 "Schlafly argued. <placeholder type=\"indexterm\" id=\"0\"/> <placeholder "
15116 "type=\"indexterm\" id=\"1\"/>"
15119 #. type: Content of: <book><part><chapter><para>
15120 #: freeculture.xml:11351
15122 "In the Court of Appeals, Eagle Forum was eager to file a brief supporting "
15123 "our position. Their brief made the argument that became the core claim in "
15124 "the Supreme Court: If Congress can extend the term of existing copyrights, "
15125 "there is no limit to Congress's power to set terms. That strong "
15126 "conservative argument persuaded a strong conservative judge, Judge Sentelle."
15129 #. type: Content of: <book><part><chapter><para>
15130 #: freeculture.xml:11359
15132 "In the Supreme Court, the briefs on our side were about as diverse as it "
15133 "gets. They included an extraordinary historical brief by the Free Software "
15134 "Foundation (home of the GNU project that made GNU/ Linux possible). They "
15135 "included a powerful brief about the costs of uncertainty by Intel. There "
15136 "were two law professors' briefs, one by copyright scholars and one by First "
15137 "Amendment scholars. There was an exhaustive and uncontroverted brief by the "
15138 "world's experts in the history of the Progress Clause. And of course, there "
15139 "was a new brief by Eagle Forum, repeating and strengthening its arguments. "
15140 "<placeholder type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" "
15141 "id=\"1\"/> <placeholder type=\"indexterm\" id=\"2\"/> <placeholder "
15142 "type=\"indexterm\" id=\"3\"/>"
15145 #. type: Content of: <book><part><chapter><para><indexterm><primary>
15146 #: freeculture.xml:11380
15147 msgid "American Association of Law Libraries"
15150 #. type: Content of: <book><part><chapter><para><indexterm><primary>
15151 #: freeculture.xml:11381
15152 msgid "National Writers Union"
15155 #. type: Content of: <book><part><chapter><para>
15156 #: freeculture.xml:11376
15158 "Those briefs framed a legal argument. Then to support the legal argument, "
15159 "there were a number of powerful briefs by libraries and archives, including "
15160 "the Internet Archive, the American Association of Law Libraries, and the "
15161 "National Writers Union. <placeholder type=\"indexterm\" id=\"0\"/> "
15162 "<placeholder type=\"indexterm\" id=\"1\"/>"
15165 #. type: Content of: <book><part><chapter><para>
15166 #: freeculture.xml:11385
15168 "But two briefs captured the policy argument best. One made the argument I've "
15169 "already described: A brief by Hal Roach Studios argued that unless the law "
15170 "was struck, a whole generation of American film would disappear. The other "
15171 "made the economic argument absolutely clear."
15174 #. type: Content of: <book><part><chapter><indexterm><primary>
15175 #: freeculture.xml:11391
15176 msgid "Akerlof, George"
15179 #. type: Content of: <book><part><chapter><indexterm><primary>
15180 #: freeculture.xml:11392
15181 msgid "Arrow, Kenneth"
15184 #. type: Content of: <book><part><chapter><indexterm><primary>
15185 #: freeculture.xml:11393
15186 msgid "Buchanan, James"
15189 #. type: Content of: <book><part><chapter><indexterm><primary>
15190 #: freeculture.xml:11394
15191 msgid "Coase, Ronald"
15194 #. type: Content of: <book><part><chapter><indexterm><primary>
15195 #: freeculture.xml:11395
15196 msgid "Friedman, Milton"
15199 #. type: Content of: <book><part><chapter><para>
15200 #: freeculture.xml:11397
15202 "This economists' brief was signed by seventeen economists, including five "
15203 "Nobel Prize winners, including Ronald Coase, James Buchanan, Milton "
15204 "Friedman, Kenneth Arrow, and George Akerlof. The economists, as the list of "
15205 "Nobel winners demonstrates, spanned the political spectrum. Their "
15206 "conclusions were powerful: There was no plausible claim that extending the "
15207 "terms of existing copyrights would do anything to increase incentives to "
15208 "create. Such extensions were nothing more than "
15209 "<quote>rent-seeking</quote>—the fancy term economists use to describe "
15210 "special-interest legislation gone wild."
15213 #. type: Content of: <book><part><chapter><para><indexterm><primary>
15214 #: freeculture.xml:11420 freeculture.xml:11436 freeculture.xml:11631 freeculture.xml:11986
15215 msgid "Fried, Charles"
15218 #. type: Content of: <book><part><chapter><para><indexterm><primary>
15219 #: freeculture.xml:11421
15220 msgid "Morrison, Alan"
15223 #. type: Content of: <book><part><chapter><para><indexterm><primary>
15224 #: freeculture.xml:11422
15225 msgid "Public Citizen"
15228 #. type: Content of: <book><chapter><indexterm><primary>
15229 #: freeculture.xml:11423 freeculture.xml:11625 freeculture.xml:12732
15230 msgid "Reagan, Ronald"
15233 #. type: Content of: <book><part><chapter><para>
15234 #: freeculture.xml:11408
15236 "The same effort at balance was reflected in the legal team we gathered to "
15237 "write our briefs in the case. The Jones Day lawyers had been with us from "
15238 "the start. But when the case got to the Supreme Court, we added three "
15239 "lawyers to help us frame this argument to this Court: Alan Morrison, a "
15240 "lawyer from Public Citizen, a Washington group that had made constitutional "
15241 "history with a series of seminal victories in the Supreme Court defending "
15242 "individual rights; my colleague and dean, Kathleen Sullivan, who had argued "
15243 "many cases in the Court, and who had advised us early on about a First "
15244 "Amendment strategy; and finally, former solicitor general Charles Fried. "
15245 "<placeholder type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" "
15246 "id=\"1\"/> <placeholder type=\"indexterm\" id=\"2\"/> <placeholder "
15247 "type=\"indexterm\" id=\"3\"/>"
15250 #. type: Content of: <book><part><chapter><para>
15251 #: freeculture.xml:11426
15253 "Fried was a special victory for our side. Every other former solicitor "
15254 "general was hired by the other side to defend Congress's power to give media "
15255 "companies the special favor of extended copyright terms. Fried was the only "
15256 "one who turned down that lucrative assignment to stand up for something he "
15257 "believed in. He had been Ronald Reagan's chief lawyer in the Supreme "
15258 "Court. He had helped craft the line of cases that limited Congress's power "
15259 "in the context of the Commerce Clause. And while he had argued many "
15260 "positions in the Supreme Court that I personally disagreed with, his joining "
15261 "the cause was a vote of confidence in our argument. <placeholder "
15262 "type=\"indexterm\" id=\"0\"/>"
15265 #. type: Content of: <book><part><chapter><para>
15266 #: freeculture.xml:11439
15268 "The government, in defending the statute, had its collection of friends, as "
15269 "well. Significantly, however, none of these <quote>friends</quote> included "
15270 "historians or economists. The briefs on the other side of the case were "
15271 "written exclusively by major media companies, congressmen, and copyright "
15275 #. type: Content of: <book><part><chapter><para>
15276 #: freeculture.xml:11446
15278 "The media companies were not surprising. They had the most to gain from the "
15279 "law. The congressmen were not surprising either—they were defending "
15280 "their power and, indirectly, the gravy train of contributions such power "
15281 "induced. And of course it was not surprising that the copyright holders "
15282 "would defend the idea that they should continue to have the right to control "
15283 "who did what with content they wanted to control."
15287 #. type: Content of: <book><part><chapter><para><footnote><para>
15288 #: freeculture.xml:11462
15290 "Brief of Amici Dr. Seuss Enterprise et al., <citetitle>Eldred</citetitle> "
15291 "v. <citetitle>Ashcroft</citetitle>, 537 U.S. (2003) (No. 01-618), 19."
15295 #. type: Content of: <book><part><chapter><para><footnote><para>
15296 #: freeculture.xml:11470
15298 "Dinitia Smith, <quote>Immortal Words, Immortal Royalties? Even Mickey Mouse "
15299 "Joins the Fray,</quote> <citetitle>New York Times</citetitle>, 28 March "
15303 #. type: Content of: <book><part><chapter><para><indexterm><primary>
15304 #: freeculture.xml:11477
15305 msgid "Gershwin, George"
15308 #. type: Content of: <book><part><chapter><para>
15309 #: freeculture.xml:11455
15311 "Dr. Seuss's representatives, for example, argued that it was better for the "
15312 "Dr. Seuss estate to control what happened to Dr. Seuss's work— better "
15313 "than allowing it to fall into the public domain—because if this "
15314 "creativity were in the public domain, then people could use it to "
15315 "<quote>glorify drugs or to create pornography.</quote><placeholder "
15316 "type=\"footnote\" id=\"0\"/> That was also the motive of the Gershwin "
15317 "estate, which defended its <quote>protection</quote> of the work of George "
15318 "Gershwin. They refuse, for example, to license <citetitle>Porgy and "
15319 "Bess</citetitle> to anyone who refuses to use African Americans in the "
15320 "cast.<placeholder type=\"footnote\" id=\"1\"/> That's their view of how this "
15321 "part of American culture should be controlled, and they wanted this law to "
15322 "help them effect that control. <placeholder type=\"indexterm\" id=\"2\"/>"
15325 #. type: Content of: <book><part><chapter><para>
15326 #: freeculture.xml:11480
15328 "This argument made clear a theme that is rarely noticed in this debate. "
15329 "When Congress decides to extend the term of existing copyrights, Congress is "
15330 "making a choice about which speakers it will favor. Famous and beloved "
15331 "copyright owners, such as the Gershwin estate and Dr. Seuss, come to "
15332 "Congress and say, <quote>Give us twenty years to control the speech about "
15333 "these icons of American culture. We'll do better with them than anyone "
15334 "else.</quote> Congress of course likes to reward the popular and famous by "
15335 "giving them what they want. But when Congress gives people an exclusive "
15336 "right to speak in a certain way, that's just what the First Amendment is "
15337 "traditionally meant to block."
15340 #. type: Content of: <book><part><chapter><para>
15341 #: freeculture.xml:11492
15343 "We argued as much in a final brief. Not only would upholding the CTEA mean "
15344 "that there was no limit to the power of Congress to extend "
15345 "copyrights—extensions that would further concentrate the market; it "
15346 "would also mean that there was no limit to Congress's power to play "
15347 "favorites, through copyright, with who has the right to speak. Between "
15348 "February and October, there was little I did beyond preparing for this "
15349 "case. Early on, as I said, I set the strategy."
15352 #. type: Content of: <book><part><chapter><indexterm><primary>
15353 #: freeculture.xml:11501 freeculture.xml:11679
15354 msgid "O'Connor, Sandra Day"
15357 #. type: Content of: <book><part><chapter><para>
15358 #: freeculture.xml:11503
15360 "The Supreme Court was divided into two important camps. One camp we called "
15361 "<quote>the Conservatives.</quote> The other we called <quote>the "
15362 "Rest.</quote> The Conservatives included Chief Justice Rehnquist, Justice "
15363 "O'Connor, Justice Scalia, Justice Kennedy, and Justice Thomas. These five "
15364 "had been the most consistent in limiting Congress's power. They were the "
15365 "five who had supported the <citetitle>Lopez/Morrison</citetitle> line of "
15366 "cases that said that an enumerated power had to be interpreted to assure "
15367 "that Congress's powers had limits."
15370 #. type: Content of: <book><part><chapter><indexterm><primary>
15371 #: freeculture.xml:11512 freeculture.xml:11536 freeculture.xml:11878 freeculture.xml:11890
15372 msgid "Breyer, Stephen"
15376 #. type: Content of: <book><part><chapter><para>
15377 #: freeculture.xml:11514
15379 "The Rest were the four Justices who had strongly opposed limits on "
15380 "Congress's power. These four—Justice Stevens, Justice Souter, Justice "
15381 "Ginsburg, and Justice Breyer—had repeatedly argued that the "
15382 "Constitution gives Congress broad discretion to decide how best to implement "
15383 "its powers. In case after case, these justices had argued that the Court's "
15384 "role should be one of deference. Though the votes of these four justices "
15385 "were the votes that I personally had most consistently agreed with, they "
15386 "were also the votes that we were least likely to get."
15389 #. type: Content of: <book><part><chapter><para>
15390 #: freeculture.xml:11526
15392 "In particular, the least likely was Justice Ginsburg's. In addition to her "
15393 "general view about deference to Congress (except where issues of gender are "
15394 "involved), she had been particularly deferential in the context of "
15395 "intellectual property protections. She and her daughter (an excellent and "
15396 "well-known intellectual property scholar) were cut from the same "
15397 "intellectual property cloth. We expected she would agree with the writings "
15398 "of her daughter: that Congress had the power in this context to do as it "
15399 "wished, even if what Congress wished made little sense."
15402 #. type: Content of: <book><part><chapter><para>
15403 #: freeculture.xml:11538
15405 "Close behind Justice Ginsburg were two justices whom we also viewed as "
15406 "unlikely allies, though possible surprises. Justice Souter strongly favored "
15407 "deference to Congress, as did Justice Breyer. But both were also very "
15408 "sensitive to free speech concerns. And as we strongly believed, there was a "
15409 "very important free speech argument against these retrospective extensions."
15412 #. type: Content of: <book><part><chapter><para>
15413 #: freeculture.xml:11546
15415 "The only vote we could be confident about was that of Justice "
15416 "Stevens. History will record Justice Stevens as one of the greatest judges "
15417 "on this Court. His votes are consistently eclectic, which just means that no "
15418 "simple ideology explains where he will stand. But he had consistently argued "
15419 "for limits in the context of intellectual property generally. We were fairly "
15420 "confident he would recognize limits here."
15423 #. type: Content of: <book><part><chapter><para>
15424 #: freeculture.xml:11554
15426 "This analysis of <quote>the Rest</quote> showed most clearly where our focus "
15427 "had to be: on the Conservatives. To win this case, we had to crack open "
15428 "these five and get at least a majority to go our way. Thus, the single "
15429 "overriding argument that animated our claim rested on the Conservatives' "
15430 "most important jurisprudential innovation—the argument that Judge "
15431 "Sentelle had relied upon in the Court of Appeals, that Congress's power must "
15432 "be interpreted so that its enumerated powers have limits."
15436 #. type: Content of: <book><part><chapter><para>
15437 #: freeculture.xml:11564
15439 "This then was the core of our strategy—a strategy for which I am "
15440 "responsible. We would get the Court to see that just as with the "
15441 "<citetitle>Lopez</citetitle> case, under the government's argument here, "
15442 "Congress would always have unlimited power to extend existing terms. If "
15443 "anything was plain about Congress's power under the Progress Clause, it was "
15444 "that this power was supposed to be <quote>limited.</quote> Our aim would be "
15445 "to get the Court to reconcile <citetitle>Eldred</citetitle> with "
15446 "<citetitle>Lopez</citetitle>: If Congress's power to regulate commerce was "
15447 "limited, then so, too, must Congress's power to regulate copyright be "
15451 #. type: Content of: <book><part><chapter><para>
15452 #: freeculture.xml:11578
15454 "The argument on the government's side came down to this: Congress has done "
15455 "it before. It should be allowed to do it again. The government claimed that "
15456 "from the very beginning, Congress has been extending the term of existing "
15457 "copyrights. So, the government argued, the Court should not now say that "
15458 "practice is unconstitutional."
15461 #. type: Content of: <book><part><chapter><para>
15462 #: freeculture.xml:11585
15464 "There was some truth to the government's claim, but not much. We certainly "
15465 "agreed that Congress had extended existing terms in 1831 and in 1909. And of "
15466 "course, in 1962, Congress began extending existing terms "
15467 "regularly—eleven times in forty years."
15471 #. type: Content of: <book><part><chapter><para>
15472 #: freeculture.xml:11592
15474 "But this <quote>consistency</quote> should be kept in perspective. Congress "
15475 "extended existing terms once in the first hundred years of the Republic. It "
15476 "then extended existing terms once again in the next fifty. Those rare "
15477 "extensions are in contrast to the now regular practice of extending existing "
15478 "terms. Whatever restraint Congress had had in the past, that restraint was "
15479 "now gone. Congress was now in a cycle of extensions; there was no reason to "
15480 "expect that cycle would end. This Court had not hesitated to intervene where "
15481 "Congress was in a similar cycle of extension. There was no reason it "
15482 "couldn't intervene here. Oral argument was scheduled for the first week in "
15483 "October. I arrived in D.C. two weeks before the argument. During those two "
15484 "weeks, I was repeatedly <quote>mooted</quote> by lawyers who had volunteered "
15485 "to help in the case. Such <quote>moots</quote> are basically practice "
15486 "rounds, where wannabe justices fire questions at wannabe winners."
15489 #. type: Content of: <book><part><chapter><para>
15490 #: freeculture.xml:11615
15492 "I was convinced that to win, I had to keep the Court focused on a single "
15493 "point: that if this extension is permitted, then there is no limit to the "
15494 "power to set terms. Going with the government would mean that terms would be "
15495 "effectively unlimited; going with us would give Congress a clear line to "
15496 "follow: Don't extend existing terms. The moots were an effective practice; I "
15497 "found ways to take every question back to this central idea."
15500 #. type: Content of: <book><part><chapter><para>
15501 #: freeculture.xml:11627
15503 "One moot was before the lawyers at Jones Day. Don Ayer was the skeptic. He "
15504 "had served in the Reagan Justice Department with Solicitor General Charles "
15505 "Fried. He had argued many cases before the Supreme Court. And in his review "
15506 "of the moot, he let his concern speak: <placeholder type=\"indexterm\" "
15510 #. type: Content of: <book><part><chapter><para>
15511 #: freeculture.xml:11634
15513 "<quote>I'm just afraid that unless they really see the harm, they won't be "
15514 "willing to upset this practice that the government says has been a "
15515 "consistent practice for two hundred years. You have to make them see the "
15516 "harm—passionately get them to see the harm. For if they don't see "
15517 "that, then we haven't any chance of winning.</quote>"
15521 #. type: Content of: <book><part><chapter><para>
15522 #: freeculture.xml:11642
15524 "He may have argued many cases before this Court, I thought, but he didn't "
15525 "understand its soul. As a clerk, I had seen the Justices do the right "
15526 "thing—not because of politics but because it was right. As a law "
15527 "professor, I had spent my life teaching my students that this Court does the "
15528 "right thing—not because of politics but because it is right. As I "
15529 "listened to Ayer's plea for passion in pressing politics, I understood his "
15530 "point, and I rejected it. Our argument was right. That was enough. Let the "
15531 "politicians learn to see that it was also good. The night before the "
15532 "argument, a line of people began to form in front of the Supreme Court. The "
15533 "case had become a focus of the press and of the movement to free "
15534 "culture. Hundreds stood in line for the chance to see the "
15535 "proceedings. Scores spent the night on the Supreme Court steps so that they "
15536 "would be assured a seat."
15539 #. type: Content of: <book><part><chapter><para>
15540 #: freeculture.xml:11659
15542 "Not everyone has to wait in line. People who know the Justices can ask for "
15543 "seats they control. (I asked Justice Scalia's chambers for seats for my "
15544 "parents, for example.) Members of the Supreme Court bar can get a seat in a "
15545 "special section reserved for them. And senators and congressmen have a "
15546 "special place where they get to sit, too. And finally, of course, the press "
15547 "has a gallery, as do clerks working for the Justices on the Court. As we "
15548 "entered that morning, there was no place that was not taken. This was an "
15549 "argument about intellectual property law, yet the halls were filled. As I "
15550 "walked in to take my seat at the front of the Court, I saw my parents "
15551 "sitting on the left. As I sat down at the table, I saw Jack Valenti sitting "
15552 "in the special section ordinarily reserved for family of the Justices."
15555 #. type: Content of: <book><part><chapter><para>
15556 #: freeculture.xml:11674
15558 "When the Chief Justice called me to begin my argument, I began where I "
15559 "intended to stay: on the question of the limits on Congress's power. This "
15560 "was a case about enumerated powers, I said, and whether those enumerated "
15561 "powers had any limit."
15564 #. type: Content of: <book><part><chapter><para>
15565 #: freeculture.xml:11681
15567 "Justice O'Connor stopped me within one minute of my opening. The history "
15568 "was bothering her."
15571 #. type: Content of: <book><part><chapter><blockquote><para>
15572 #: freeculture.xml:11686
15574 "justice o'connor: Congress has extended the term so often through the years, "
15575 "and if you are right, don't we run the risk of upsetting previous extensions "
15576 "of time? I mean, this seems to be a practice that began with the very first "
15580 #. type: Content of: <book><part><chapter><para>
15581 #: freeculture.xml:11693
15583 "She was quite willing to concede <quote>that this flies directly in the face "
15584 "of what the framers had in mind.</quote> But my response again and again was "
15585 "to emphasize limits on Congress's power."
15589 #. type: Content of: <book><part><chapter><blockquote><para>
15590 #: freeculture.xml:11699
15592 "mr. lessig: Well, if it flies in the face of what the framers had in mind, "
15593 "then the question is, is there a way of interpreting their words that gives "
15594 "effect to what they had in mind, and the answer is yes."
15597 #. type: Content of: <book><part><chapter><para>
15598 #: freeculture.xml:11707
15600 "There were two points in this argument when I should have seen where the "
15601 "Court was going. The first was a question by Justice Kennedy, who observed,"
15604 #. type: Content of: <book><part><chapter><blockquote><para>
15605 #: freeculture.xml:11713
15607 "justice kennedy: Well, I suppose implicit in the argument that the '76 act, "
15608 "too, should have been declared void, and that we might leave it alone "
15609 "because of the disruption, is that for all these years the act has impeded "
15610 "progress in science and the useful arts. I just don't see any empirical "
15611 "evidence for that."
15614 #. type: Content of: <book><part><chapter><para>
15615 #: freeculture.xml:11721
15617 "Here follows my clear mistake. Like a professor correcting a student, I "
15621 #. type: Content of: <book><part><chapter><blockquote><para>
15622 #: freeculture.xml:11727
15624 "mr. lessig: Justice, we are not making an empirical claim at all. Nothing "
15625 "in our Copyright Clause claim hangs upon the empirical assertion about "
15626 "impeding progress. Our only argument is this is a structural limit necessary "
15627 "to assure that what would be an effectively perpetual term not be permitted "
15628 "under the copyright laws."
15631 #. type: Content of: <book><part><chapter><para>
15632 #: freeculture.xml:11736
15634 "That was a correct answer, but it wasn't the right answer. The right answer "
15635 "was instead that there was an obvious and profound harm. Any number of "
15636 "briefs had been written about it. He wanted to hear it. And here was the "
15637 "place Don Ayer's advice should have mattered. This was a softball; my answer "
15638 "was a swing and a miss."
15641 #. type: Content of: <book><part><chapter><para>
15642 #: freeculture.xml:11743
15644 "The second came from the Chief, for whom the whole case had been "
15645 "crafted. For the Chief Justice had crafted the <citetitle>Lopez</citetitle> "
15646 "ruling, and we hoped that he would see this case as its second cousin."
15650 #. type: Content of: <book><part><chapter><para>
15651 #: freeculture.xml:11748
15653 "It was clear a second into his question that he wasn't at all sympathetic. "
15654 "To him, we were a bunch of anarchists. As he asked:"
15657 #. type: Content of: <book><part><chapter><blockquote><para>
15658 #: freeculture.xml:11755
15660 "chief justice: Well, but you want more than that. You want the right to copy "
15661 "verbatim other people's books, don't you?"
15664 #. type: Content of: <book><part><chapter><blockquote><para>
15665 #: freeculture.xml:11759
15667 "mr. lessig: We want the right to copy verbatim works that should be in the "
15668 "public domain and would be in the public domain but for a statute that "
15669 "cannot be justified under ordinary First Amendment analysis or under a "
15670 "proper reading of the limits built into the Copyright Clause."
15673 #. type: Content of: <book><part><chapter><indexterm><primary>
15674 #: freeculture.xml:11767
15675 msgid "Olson, Theodore B."
15678 #. type: Content of: <book><part><chapter><para>
15679 #: freeculture.xml:11769
15681 "Things went better for us when the government gave its argument; for now the "
15682 "Court picked up on the core of our claim. As Justice Scalia asked Solicitor "
15686 #. type: Content of: <book><part><chapter><blockquote><para>
15687 #: freeculture.xml:11775
15689 "justice scalia: You say that the functional equivalent of an unlimited time "
15690 "would be a violation [of the Constitution], but that's precisely the "
15691 "argument that's being made by petitioners here, that a limited time which is "
15692 "extendable is the functional equivalent of an unlimited time."
15695 #. type: Content of: <book><part><chapter><para>
15696 #: freeculture.xml:11783
15698 "When Olson was finished, it was my turn to give a closing rebuttal. Olson's "
15699 "flailing had revived my anger. But my anger still was directed to the "
15700 "academic, not the practical. The government was arguing as if this were the "
15701 "first case ever to consider limits on Congress's Copyright and Patent Clause "
15702 "power. Ever the professor and not the advocate, I closed by pointing out the "
15703 "long history of the Court imposing limits on Congress's power in the name of "
15704 "the Copyright and Patent Clause— indeed, the very first case striking "
15705 "a law of Congress as exceeding a specific enumerated power was based upon "
15706 "the Copyright and Patent Clause. All true. But it wasn't going to move the "
15707 "Court to my side."
15711 #. type: Content of: <book><part><chapter><para>
15712 #: freeculture.xml:11796
15714 "As I left the court that day, I knew there were a hundred points I wished I "
15715 "could remake. There were a hundred questions I wished I had answered "
15716 "differently. But one way of thinking about this case left me optimistic."
15719 #. type: Content of: <book><part><chapter><para>
15720 #: freeculture.xml:11804
15722 "The government had been asked over and over again, what is the limit? Over "
15723 "and over again, it had answered there is no limit. This was precisely the "
15724 "answer I wanted the Court to hear. For I could not imagine how the Court "
15725 "could understand that the government believed Congress's power was unlimited "
15726 "under the terms of the Copyright Clause, and sustain the government's "
15727 "argument. The solicitor general had made my argument for me. No matter how "
15728 "often I tried, I could not understand how the Court could find that "
15729 "Congress's power under the Commerce Clause was limited, but under the "
15730 "Copyright Clause, unlimited. In those rare moments when I let myself believe "
15731 "that we may have prevailed, it was because I felt this Court—in "
15732 "particular, the Conservatives—would feel itself constrained by the "
15733 "rule of law that it had established elsewhere."
15736 #. type: Content of: <book><part><chapter><para>
15737 #: freeculture.xml:11819
15739 "The morning of January 15, 2003, I was five minutes late to the office and "
15740 "missed the 7:00 A.M. call from the Supreme Court clerk. Listening to the "
15741 "message, I could tell in an instant that she had bad news to report.The "
15742 "Supreme Court had affirmed the decision of the Court of Appeals. Seven "
15743 "justices had voted in the majority. There were two dissents."
15746 #. type: Content of: <book><part><chapter><para>
15747 #: freeculture.xml:11826
15749 "A few seconds later, the opinions arrived by e-mail. I took the phone off "
15750 "the hook, posted an announcement to our blog, and sat down to see where I "
15751 "had been wrong in my reasoning."
15754 #. type: Content of: <book><part><chapter><para>
15755 #: freeculture.xml:11831
15757 "My <emphasis>reasoning</emphasis>. Here was a case that pitted all the money "
15758 "in the world against <emphasis>reasoning</emphasis>. And here was the last "
15759 "naïve law professor, scouring the pages, looking for reasoning."
15762 #. type: Content of: <book><part><chapter><para>
15763 #: freeculture.xml:11837
15765 "I first scoured the opinion, looking for how the Court would distinguish the "
15766 "principle in this case from the principle in "
15767 "<citetitle>Lopez</citetitle>. The argument was nowhere to be found. The case "
15768 "was not even cited. The argument that was the core argument of our case did "
15769 "not even appear in the Court's opinion."
15773 #. type: Content of: <book><part><chapter><para>
15774 #: freeculture.xml:11846
15776 "Justice Ginsburg simply ignored the enumerated powers argument. Consistent "
15777 "with her view that Congress's power was not limited generally, she had found "
15778 "Congress's power not limited here."
15781 #. type: Content of: <book><part><chapter><para>
15782 #: freeculture.xml:11851
15784 "Her opinion was perfectly reasonable—for her, and for Justice "
15785 "Souter. Neither believes in <citetitle>Lopez</citetitle>. It would be too "
15786 "much to expect them to write an opinion that recognized, much less "
15787 "explained, the doctrine they had worked so hard to defeat."
15790 #. type: Content of: <book><part><chapter><para>
15791 #: freeculture.xml:11857
15793 "But as I realized what had happened, I couldn't quite believe what I was "
15794 "reading. I had said there was no way this Court could reconcile limited "
15795 "powers with the Commerce Clause and unlimited powers with the Progress "
15796 "Clause. It had never even occurred to me that they could reconcile the two "
15797 "simply <emphasis>by not addressing the argument</emphasis>. There was no "
15798 "inconsistency because they would not talk about the two together. There was "
15799 "therefore no principle that followed from the <citetitle>Lopez</citetitle> "
15800 "case: In that context, Congress's power would be limited, but in this "
15801 "context it would not."
15804 #. type: Content of: <book><part><chapter><para>
15805 #: freeculture.xml:11868
15807 "Yet by what right did they get to choose which of the framers' values they "
15808 "would respect? By what right did they—the silent five—get to "
15809 "select the part of the Constitution they would enforce based on the values "
15810 "they thought important? We were right back to the argument that I said I "
15811 "hated at the start: I had failed to convince them that the issue here was "
15812 "important, and I had failed to recognize that however much I might hate a "
15813 "system in which the Court gets to pick the constitutional values that it "
15814 "will respect, that is the system we have."
15817 #. type: Content of: <book><part><chapter><para>
15818 #: freeculture.xml:11880
15820 "Justices Breyer and Stevens wrote very strong dissents. Stevens's opinion "
15821 "was crafted internal to the law: He argued that the tradition of "
15822 "intellectual property law should not support this unjustified extension of "
15823 "terms. He based his argument on a parallel analysis that had governed in the "
15824 "context of patents (so had we). But the rest of the Court discounted the "
15825 "parallel—without explaining how the very same words in the Progress "
15826 "Clause could come to mean totally different things depending upon whether "
15827 "the words were about patents or copyrights. The Court let Justice Stevens's "
15828 "charge go unanswered."
15832 #. type: Content of: <book><part><chapter><para>
15833 #: freeculture.xml:11893
15835 "Justice Breyer's opinion, perhaps the best opinion he has ever written, was "
15836 "external to the Constitution. He argued that the term of copyrights has "
15837 "become so long as to be effectively unlimited. We had said that under the "
15838 "current term, a copyright gave an author 99.8 percent of the value of a "
15839 "perpetual term. Breyer said we were wrong, that the actual number was "
15840 "99.9997 percent of a perpetual term. Either way, the point was clear: If the "
15841 "Constitution said a term had to be <quote>limited,</quote> and the existing "
15842 "term was so long as to be effectively unlimited, then it was "
15843 "unconstitutional."
15846 #. type: Content of: <book><part><chapter><para>
15847 #: freeculture.xml:11904
15849 "These two justices understood all the arguments we had made. But because "
15850 "neither believed in the <citetitle>Lopez</citetitle> case, neither was "
15851 "willing to push it as a reason to reject this extension. The case was "
15852 "decided without anyone having addressed the argument that we had carried "
15853 "from Judge Sentelle. It was <citetitle>Hamlet</citetitle> without the "
15857 #. type: Content of: <book><part><chapter><para>
15858 #: freeculture.xml:11911
15860 "Defeat brings depression. They say it is a sign of health when depression "
15861 "gives way to anger. My anger came quickly, but it didn't cure the "
15862 "depression. This anger was of two sorts."
15865 #. type: Content of: <book><part><chapter><indexterm><primary>
15866 #: freeculture.xml:11915
15867 msgid "originalism"
15870 #. type: Content of: <book><part><chapter><para>
15871 #: freeculture.xml:11917
15873 "It was first anger with the five <quote>Conservatives.</quote> It would have "
15874 "been one thing for them to have explained why the principle of "
15875 "<citetitle>Lopez</citetitle> didn't apply in this case. That wouldn't have "
15876 "been a very convincing argument, I don't believe, having read it made by "
15877 "others, and having tried to make it myself. But it at least would have been "
15878 "an act of integrity. These justices in particular have repeatedly said that "
15879 "the proper mode of interpreting the Constitution is "
15880 "<quote>originalism</quote>—to first understand the framers' text, "
15881 "interpreted in their context, in light of the structure of the "
15882 "Constitution. That method had produced <citetitle>Lopez</citetitle> and many "
15883 "other <quote>originalist</quote> rulings. Where was their "
15884 "<quote>originalism</quote> now?"
15888 #. type: Content of: <book><part><chapter><para>
15889 #: freeculture.xml:11930
15891 "Here, they had joined an opinion that never once tried to explain what the "
15892 "framers had meant by crafting the Progress Clause as they did; they joined "
15893 "an opinion that never once tried to explain how the structure of that clause "
15894 "would affect the interpretation of Congress's power. And they joined an "
15895 "opinion that didn't even try to explain why this grant of power could be "
15896 "unlimited, whereas the Commerce Clause would be limited. In short, they had "
15897 "joined an opinion that did not apply to, and was inconsistent with, their "
15898 "own method for interpreting the Constitution. This opinion may well have "
15899 "yielded a result that they liked. It did not produce a reason that was "
15900 "consistent with their own principles."
15903 #. type: Content of: <book><part><chapter><para>
15904 #: freeculture.xml:11945
15906 "My anger with the Conservatives quickly yielded to anger with myself. For I "
15907 "had let a view of the law that I liked interfere with a view of the law as "
15911 #. type: Content of: <book><part><chapter><para>
15912 #: freeculture.xml:11952
15914 "Most lawyers, and most law professors, have little patience for idealism "
15915 "about courts in general and this Supreme Court in particular. Most have a "
15916 "much more pragmatic view. When Don Ayer said that this case would be won "
15917 "based on whether I could convince the Justices that the framers' values were "
15918 "important, I fought the idea, because I didn't want to believe that that is "
15919 "how this Court decides. I insisted on arguing this case as if it were a "
15920 "simple application of a set of principles. I had an argument that followed "
15921 "in logic. I didn't need to waste my time showing it should also follow in "
15926 #. type: Content of: <book><part><chapter><para>
15927 #: freeculture.xml:11963
15929 "As I read back over the transcript from that argument in October, I can see "
15930 "a hundred places where the answers could have taken the conversation in "
15931 "different directions, where the truth about the harm that this unchecked "
15932 "power will cause could have been made clear to this Court. Justice Kennedy "
15933 "in good faith wanted to be shown. I, idiotically, corrected his "
15934 "question. Justice Souter in good faith wanted to be shown the First "
15935 "Amendment harms. I, like a math teacher, reframed the question to make the "
15936 "logical point. I had shown them how they could strike this law of Congress "
15937 "if they wanted to. There were a hundred places where I could have helped "
15938 "them want to, yet my stubbornness, my refusal to give in, stopped me. I have "
15939 "stood before hundreds of audiences trying to persuade; I have used passion "
15940 "in that effort to persuade; but I refused to stand before this audience and "
15941 "try to persuade with the passion I had used elsewhere. It was not the basis "
15942 "on which a court should decide the issue."
15945 #. type: Content of: <book><part><chapter><para>
15946 #: freeculture.xml:11983
15948 "Would it have been different if I had argued it differently? Would it have "
15949 "been different if Don Ayer had argued it? Or Charles Fried? Or Kathleen "
15950 "Sullivan? <placeholder type=\"indexterm\" id=\"0\"/>"
15953 #. type: Content of: <book><part><chapter><para>
15954 #: freeculture.xml:11989
15956 "My friends huddled around me to insist it would not. The Court was not "
15957 "ready, my friends insisted. This was a loss that was destined. It would take "
15958 "a great deal more to show our society why our framers were right. And when "
15959 "we do that, we will be able to show that Court."
15962 #. type: Content of: <book><part><chapter><para>
15963 #: freeculture.xml:11995
15965 "Maybe, but I doubt it. These Justices have no financial interest in doing "
15966 "anything except the right thing. They are not lobbied. They have little "
15967 "reason to resist doing right. I can't help but think that if I had stepped "
15968 "down from this pretty picture of dispassionate justice, I could have "
15972 #. type: Content of: <book><part><chapter><para>
15973 #: freeculture.xml:12002
15975 "And even if I couldn't, then that doesn't excuse what happened in "
15976 "January. For at the start of this case, one of America's leading "
15977 "intellectual property professors stated publicly that my bringing this case "
15978 "was a mistake. <quote>The Court is not ready,</quote> Peter Jaszi said; this "
15979 "issue should not be raised until it is. <placeholder type=\"indexterm\" "
15984 #. type: Content of: <book><part><chapter><para>
15985 #: freeculture.xml:12010
15987 "After the argument and after the decision, Peter said to me, and publicly, "
15988 "that he was wrong. But if indeed that Court could not have been persuaded, "
15989 "then that is all the evidence that's needed to know that here again Peter "
15990 "was right. Either I was not ready to argue this case in a way that would do "
15991 "some good or they were not ready to hear this case in a way that would do "
15992 "some good. Either way, the decision to bring this case—a decision I "
15993 "had made four years before—was wrong. While the reaction to the Sonny "
15994 "Bono Act itself was almost unanimously negative, the reaction to the Court's "
15995 "decision was mixed. No one, at least in the press, tried to say that "
15996 "extending the term of copyright was a good idea. We had won that battle over "
15997 "ideas. Where the decision was praised, it was praised by papers that had "
15998 "been skeptical of the Court's activism in other cases. Deference was a good "
15999 "thing, even if it left standing a silly law. But where the decision was "
16000 "attacked, it was attacked because it left standing a silly and harmful "
16001 "law. <citetitle>The New York Times</citetitle> wrote in its editorial,"
16004 #. type: Content of: <book><part><chapter><blockquote><para>
16005 #: freeculture.xml:12031
16007 "In effect, the Supreme Court's decision makes it likely that we are seeing "
16008 "the beginning of the end of public domain and the birth of copyright "
16009 "perpetuity. The public domain has been a grand experiment, one that should "
16010 "not be allowed to die. The ability to draw freely on the entire creative "
16011 "output of humanity is one of the reasons we live in a time of such fruitful "
16012 "creative ferment."
16015 #. type: Content of: <book><part><chapter><figure><indexterm><primary>
16016 #: freeculture.xml:12045 freeculture.xml:12050
16017 msgid "Bolling, Ruben"
16020 #. type: Content of: <book><part><chapter><para>
16021 #: freeculture.xml:12040
16023 "The best responses were in the cartoons. There was a gaggle of hilarious "
16024 "images—of Mickey in jail and the like. The best, from my view of the "
16025 "case, was Ruben Bolling's, reproduced on the next page (<xref "
16026 "linkend=\"fig-18\"/>). The <quote>powerful and wealthy</quote> line is a bit "
16027 "unfair. But the punch in the face felt exactly like that. <placeholder "
16028 "type=\"indexterm\" id=\"0\"/>"
16031 #. type: Content of: <book><part><chapter><figure><title>
16032 #: freeculture.xml:12048
16033 msgid "Tom the Dancing Bug cartoon"
16036 #. type: Content of: <book><part><chapter><figure>
16037 #: freeculture.xml:12049
16039 "<graphic fileref=\"images/18.png\"></graphic> <placeholder "
16040 "type=\"indexterm\" id=\"0\"/>"
16043 #. type: Content of: <book><part><chapter><para>
16044 #: freeculture.xml:12053
16046 "The image that will always stick in my head is that evoked by the quote from "
16047 "<citetitle>The New York Times</citetitle>. That <quote>grand "
16048 "experiment</quote> we call the <quote>public domain</quote> is over? When I "
16049 "can make light of it, I think, <quote>Honey, I shrunk the "
16050 "Constitution.</quote> But I can rarely make light of it. We had in our "
16051 "Constitution a commitment to free culture. In the case that I fathered, the "
16052 "Supreme Court effectively renounced that commitment. A better lawyer would "
16053 "have made them see differently."
16056 #. type: Content of: <book><part><chapter><title>
16057 #: freeculture.xml:12064
16058 msgid "CHAPTER FOURTEEN: Eldred II"
16061 #. type: Content of: <book><part><chapter><para>
16062 #: freeculture.xml:12066
16064 "The day <citetitle>Eldred</citetitle> was decided, fate would have it that I "
16065 "was to travel to Washington, D.C. (The day the rehearing petition in "
16066 "<citetitle>Eldred</citetitle> was denied—meaning the case was really "
16067 "finally over—fate would have it that I was giving a speech to "
16068 "technologists at Disney World.) This was a particularly long flight to my "
16069 "least favorite city. The drive into the city from Dulles was delayed because "
16070 "of traffic, so I opened up my computer and wrote an op-ed piece."
16073 #. type: Content of: <book><part><chapter><para>
16074 #: freeculture.xml:12076
16076 "It was an act of contrition. During the whole of the flight from San "
16077 "Francisco to Washington, I had heard over and over again in my head the same "
16078 "advice from Don Ayer: You need to make them see why it is important. And "
16079 "alternating with that command was the question of Justice Kennedy: "
16080 "<quote>For all these years the act has impeded progress in science and the "
16081 "useful arts. I just don't see any empirical evidence for that.</quote> And "
16082 "so, having failed in the argument of constitutional principle, finally, I "
16083 "turned to an argument of politics."
16087 #. type: Content of: <book><part><chapter><para>
16088 #: freeculture.xml:12086
16090 "<citetitle>The New York Times</citetitle> published the piece. In it, I "
16091 "proposed a simple fix: Fifty years after a work has been published, the "
16092 "copyright owner would be required to register the work and pay a small "
16093 "fee. If he paid the fee, he got the benefit of the full term of "
16094 "copyright. If he did not, the work passed into the public domain."
16097 #. type: Content of: <book><part><chapter><para>
16098 #: freeculture.xml:12094
16100 "We called this the Eldred Act, but that was just to give it a name. Eric "
16101 "Eldred was kind enough to let his name be used once again, but as he said "
16102 "early on, it won't get passed unless it has another name."
16105 #. type: Content of: <book><part><chapter><para>
16106 #: freeculture.xml:12099
16108 "Or another two names. For depending upon your perspective, this is either "
16109 "the <quote>Public Domain Enhancement Act</quote> or the <quote>Copyright "
16110 "Term Deregulation Act.</quote> Either way, the essence of the idea is clear "
16111 "and obvious: Remove copyright where it is doing nothing except blocking "
16112 "access and the spread of knowledge. Leave it for as long as Congress allows "
16113 "for those works where its worth is at least $1. But for everything else, let "
16117 #. type: Content of: <book><part><chapter><indexterm><primary>
16118 #: freeculture.xml:12107 freeculture.xml:12307
16119 msgid "Forbes, Steve"
16122 #. type: Content of: <book><part><chapter><para>
16123 #: freeculture.xml:12109
16125 "The reaction to this idea was amazingly strong. Steve Forbes endorsed it in "
16126 "an editorial. I received an avalanche of e-mail and letters expressing "
16127 "support. When you focus the issue on lost creativity, people can see the "
16128 "copyright system makes no sense. As a good Republican might say, here "
16129 "government regulation is simply getting in the way of innovation and "
16130 "creativity. And as a good Democrat might say, here the government is "
16131 "blocking access and the spread of knowledge for no good reason. Indeed, "
16132 "there is no real difference between Democrats and Republicans on this "
16133 "issue. Anyone can recognize the stupid harm of the present system."
16136 #. type: Content of: <book><part><chapter><para>
16137 #: freeculture.xml:12121
16139 "Indeed, many recognized the obvious benefit of the registration "
16140 "requirement. For one of the hardest things about the current system for "
16141 "people who want to license content is that there is no obvious place to look "
16142 "for the current copyright owners. Since registration is not required, since "
16143 "marking content is not required, since no formality at all is required, it "
16144 "is often impossibly hard to locate copyright owners to ask permission to use "
16145 "or license their work. This system would lower these costs, by establishing "
16146 "at least one registry where copyright owners could be identified."
16149 #. type: Content of: <book><part><chapter><indexterm><primary>
16150 #: freeculture.xml:12131
16151 msgid "Berlin Act (1908)"
16154 #. type: Content of: <book><part><chapter><indexterm><primary>
16155 #: freeculture.xml:12132 freeculture.xml:12172
16156 msgid "Berne Convention (1908)"
16160 #. type: Content of: <book><part><chapter><para><footnote><para>
16161 #: freeculture.xml:12140
16163 "Until the 1908 Berlin Act of the Berne Convention, national copyright "
16164 "legislation sometimes made protection depend upon compliance with "
16165 "formalities such as registration, deposit, and affixation of notice of the "
16166 "author's claim of copyright. However, starting with the 1908 act, every text "
16167 "of the Convention has provided that <quote>the enjoyment and the "
16168 "exercise</quote> of rights guaranteed by the Convention <quote>shall not be "
16169 "subject to any formality.</quote> The prohibition against formalities is "
16170 "presently embodied in Article 5(2) of the Paris Text of the Berne "
16171 "Convention. Many countries continue to impose some form of deposit or "
16172 "registration requirement, albeit not as a condition of copyright. French "
16173 "law, for example, requires the deposit of copies of works in national "
16174 "repositories, principally the National Museum. Copies of books published in "
16175 "the United Kingdom must be deposited in the British Library. The German "
16176 "Copyright Act provides for a Registrar of Authors where the author's true "
16177 "name can be filed in the case of anonymous or pseudonymous works. Paul "
16178 "Goldstein, <citetitle>International Intellectual Property Law, Cases and "
16179 "Materials</citetitle> (New York: Foundation Press, 2001), 153–54."
16182 #. type: Content of: <book><part><chapter><para>
16183 #: freeculture.xml:12135
16185 "As I described in chapter <xref xrefstyle=\"select: labelnumber\" "
16186 "linkend=\"property-i\"/>, formalities in copyright law were removed in 1976, "
16187 "when Congress followed the Europeans by abandoning any formal requirement "
16188 "before a copyright is granted.<placeholder type=\"footnote\" id=\"0\"/> The "
16189 "Europeans are said to view copyright as a <quote>natural right.</quote> "
16190 "Natural rights don't need forms to exist. Traditions, like the "
16191 "Anglo-American tradition that required copyright owners to follow form if "
16192 "their rights were to be protected, did not, the Europeans thought, properly "
16193 "respect the dignity of the author. My right as a creator turns on my "
16194 "creativity, not upon the special favor of the government."
16197 #. type: Content of: <book><part><chapter><para>
16198 #: freeculture.xml:12166
16200 "That's great rhetoric. It sounds wonderfully romantic. But it is absurd "
16201 "copyright policy. It is absurd especially for authors, because a world "
16202 "without formalities harms the creator. The ability to spread <quote>Walt "
16203 "Disney creativity</quote> is destroyed when there is no simple way to know "
16204 "what's protected and what's not."
16207 #. type: Content of: <book><part><chapter><para>
16208 #: freeculture.xml:12174
16210 "The fight against formalities achieved its first real victory in Berlin in "
16211 "1908. International copyright lawyers amended the Berne Convention in 1908, "
16212 "to require copyright terms of life plus fifty years, as well as the "
16213 "abolition of copyright formalities. The formalities were hated because the "
16214 "stories of inadvertent loss were increasingly common. It was as if a Charles "
16215 "Dickens character ran all copyright offices, and the failure to dot an "
16216 "<citetitle>i</citetitle> or cross a <citetitle>t</citetitle> resulted in the "
16217 "loss of widows' only income."
16220 #. type: Content of: <book><part><chapter><para>
16221 #: freeculture.xml:12184
16223 "These complaints were real and sensible. And the strictness of the "
16224 "formalities, especially in the United States, was absurd. The law should "
16225 "always have ways of forgiving innocent mistakes. There is no reason "
16226 "copyright law couldn't, as well. Rather than abandoning formalities totally, "
16227 "the response in Berlin should have been to embrace a more equitable system "
16231 #. type: Content of: <book><part><chapter><para>
16232 #: freeculture.xml:12192
16234 "Even that would have been resisted, however, because registration in the "
16235 "nineteenth and twentieth centuries was still expensive. It was also a "
16236 "hassle. The abolishment of formalities promised not only to save the "
16237 "starving widows, but also to lighten an unnecessary regulatory burden "
16238 "imposed upon creators."
16242 #. type: Content of: <book><part><chapter><para>
16243 #: freeculture.xml:12200
16245 "In addition to the practical complaint of authors in 1908, there was a moral "
16246 "claim as well. There was no reason that creative property should be a "
16247 "second-class form of property. If a carpenter builds a table, his rights "
16248 "over the table don't depend upon filing a form with the government. He has "
16249 "a property right over the table <quote>naturally,</quote> and he can assert "
16250 "that right against anyone who would steal the table, whether or not he has "
16251 "informed the government of his ownership of the table."
16254 #. type: Content of: <book><part><chapter><para>
16255 #: freeculture.xml:12212
16257 "This argument is correct, but its implications are misleading. For the "
16258 "argument in favor of formalities does not depend upon creative property "
16259 "being second-class property. The argument in favor of formalities turns upon "
16260 "the special problems that creative property presents. The law of "
16261 "formalities responds to the special physics of creative property, to assure "
16262 "that it can be efficiently and fairly spread."
16265 #. type: Content of: <book><part><chapter><para>
16266 #: freeculture.xml:12221
16268 "No one thinks, for example, that land is second-class property just because "
16269 "you have to register a deed with a court if your sale of land is to be "
16270 "effective. And few would think a car is second-class property just because "
16271 "you must register the car with the state and tag it with a license. In both "
16272 "of those cases, everyone sees that there is an important reason to secure "
16273 "registration—both because it makes the markets more efficient and "
16274 "because it better secures the rights of the owner. Without a registration "
16275 "system for land, landowners would perpetually have to guard their "
16276 "property. With registration, they can simply point the police to a "
16277 "deed. Without a registration system for cars, auto theft would be much "
16278 "easier. With a registration system, the thief has a high burden to sell a "
16279 "stolen car. A slight burden is placed on the property owner, but those "
16280 "burdens produce a much better system of protection for property generally."
16283 #. type: Content of: <book><part><chapter><para>
16284 #: freeculture.xml:12237
16286 "It is similarly special physics that makes formalities important in "
16287 "copyright law. Unlike a carpenter's table, there's nothing in nature that "
16288 "makes it relatively obvious who might own a particular bit of creative "
16289 "property. A recording of Lyle Lovett's latest album can exist in a billion "
16290 "places without anything necessarily linking it back to a particular "
16291 "owner. And like a car, there's no way to buy and sell creative property with "
16292 "confidence unless there is some simple way to authenticate who is the author "
16293 "and what rights he has. Simple transactions are destroyed in a world without "
16294 "formalities. Complex, expensive, <emphasis>lawyer</emphasis> transactions "
16295 "take their place. <placeholder type=\"indexterm\" id=\"0\"/>"
16298 #. type: Content of: <book><part><chapter><para>
16299 #: freeculture.xml:12252
16301 "This was the understanding of the problem with the Sonny Bono Act that we "
16302 "tried to demonstrate to the Court. This was the part it didn't "
16303 "<quote>get.</quote> Because we live in a system without formalities, there "
16304 "is no way easily to build upon or use culture from our past. If copyright "
16305 "terms were, as Justice Story said they would be, <quote>short,</quote> then "
16306 "this wouldn't matter much. For fourteen years, under the framers' system, a "
16307 "work would be presumptively controlled. After fourteen years, it would be "
16308 "presumptively uncontrolled."
16311 #. type: Content of: <book><part><chapter><para>
16312 #: freeculture.xml:12262
16314 "But now that copyrights can be just about a century long, the inability to "
16315 "know what is protected and what is not protected becomes a huge and obvious "
16316 "burden on the creative process. If the only way a library can offer an "
16317 "Internet exhibit about the New Deal is to hire a lawyer to clear the rights "
16318 "to every image and sound, then the copyright system is burdening creativity "
16319 "in a way that has never been seen before <emphasis>because there are no "
16320 "formalities</emphasis>."
16323 #. type: Content of: <book><part><chapter><para>
16324 #: freeculture.xml:12271
16326 "The Eldred Act was designed to respond to exactly this problem. If it is "
16327 "worth $1 to you, then register your work and you can get the longer "
16328 "term. Others will know how to contact you and, therefore, how to get your "
16329 "permission if they want to use your work. And you will get the benefit of an "
16330 "extended copyright term."
16333 #. type: Content of: <book><part><chapter><para>
16334 #: freeculture.xml:12278
16336 "If it isn't worth it to you to register to get the benefit of an extended "
16337 "term, then it shouldn't be worth it for the government to defend your "
16338 "monopoly over that work either. The work should pass into the public domain "
16339 "where anyone can copy it, or build archives with it, or create a movie based "
16340 "on it. It should become free if it is not worth $1 to you."
16343 #. type: Content of: <book><part><chapter><para>
16344 #: freeculture.xml:12285
16346 "Some worry about the burden on authors. Won't the burden of registering the "
16347 "work mean that the $1 is really misleading? Isn't the hassle worth more than "
16348 "$1? Isn't that the real problem with registration?"
16352 #. type: Content of: <book><part><chapter><para>
16353 #: freeculture.xml:12291
16355 "It is. The hassle is terrible. The system that exists now is awful. I "
16356 "completely agree that the Copyright Office has done a terrible job (no doubt "
16357 "because they are terribly funded) in enabling simple and cheap "
16358 "registrations. Any real solution to the problem of formalities must address "
16359 "the real problem of <emphasis>governments</emphasis> standing at the core of "
16360 "any system of formalities. In this book, I offer such a solution. That "
16361 "solution essentially remakes the Copyright Office. For now, assume it was "
16362 "Amazon that ran the registration system. Assume it was one-click "
16363 "registration. The Eldred Act would propose a simple, one-click registration "
16364 "fifty years after a work was published. Based upon historical data, that "
16365 "system would move up to 98 percent of commercial work, commercial work that "
16366 "no longer had a commercial life, into the public domain within fifty "
16367 "years. What do you think?"
16370 #. type: Content of: <book><part><chapter><para>
16371 #: freeculture.xml:12309
16373 "When Steve Forbes endorsed the idea, some in Washington began to pay "
16374 "attention. Many people contacted me pointing to representatives who might be "
16375 "willing to introduce the Eldred Act. And I had a few who directly suggested "
16376 "that they might be willing to take the first step."
16379 #. type: Content of: <book><part><chapter><para><indexterm><primary>
16380 #: freeculture.xml:12322
16381 msgid "Lofgren, Zoe"
16384 #. type: Content of: <book><part><chapter><para>
16385 #: freeculture.xml:12315
16387 "One representative, Zoe Lofgren of California, went so far as to get the "
16388 "bill drafted. The draft solved any problem with international law. It "
16389 "imposed the simplest requirement upon copyright owners possible. In May "
16390 "2003, it looked as if the bill would be introduced. On May 16, I posted on "
16391 "the Eldred Act blog, <quote>we are close.</quote> There was a general "
16392 "reaction in the blog community that something good might happen here. "
16393 "<placeholder type=\"indexterm\" id=\"0\"/>"
16396 #. type: Content of: <book><part><chapter><para>
16397 #: freeculture.xml:12325
16399 "But at this stage, the lobbyists began to intervene. Jack Valenti and the "
16400 "MPAA general counsel came to the congresswoman's office to give the view of "
16401 "the MPAA. Aided by his lawyer, as Valenti told me, Valenti informed the "
16402 "congresswoman that the MPAA would oppose the Eldred Act. The reasons are "
16403 "embarrassingly thin. More importantly, their thinness shows something clear "
16404 "about what this debate is really about."
16408 #. type: Content of: <book><part><chapter><para>
16409 #: freeculture.xml:12333
16411 "The MPAA argued first that Congress had <quote>firmly rejected the central "
16412 "concept in the proposed bill</quote>—that copyrights be renewed. That "
16413 "was true, but irrelevant, as Congress's <quote>firm rejection</quote> had "
16414 "occurred long before the Internet made subsequent uses much more likely. "
16415 "Second, they argued that the proposal would harm poor copyright "
16416 "owners—apparently those who could not afford the $1 fee. Third, they "
16417 "argued that Congress had determined that extending a copyright term would "
16418 "encourage restoration work. Maybe in the case of the small percentage of "
16419 "work covered by copyright law that is still commercially valuable, but again "
16420 "this was irrelevant, as the proposal would not cut off the extended term "
16421 "unless the $1 fee was not paid. Fourth, the MPAA argued that the bill would "
16422 "impose <quote>enormous</quote> costs, since a registration system is not "
16423 "free. True enough, but those costs are certainly less than the costs of "
16424 "clearing the rights for a copyright whose owner is not known. Fifth, they "
16425 "worried about the risks if the copyright to a story underlying a film were "
16426 "to pass into the public domain. But what risk is that? If it is in the "
16427 "public domain, then the film is a valid derivative use."
16430 #. type: Content of: <book><part><chapter><para>
16431 #: freeculture.xml:12354
16433 "Finally, the MPAA argued that existing law enabled copyright owners to do "
16434 "this if they wanted. But the whole point is that there are thousands of "
16435 "copyright owners who don't even know they have a copyright to give. Whether "
16436 "they are free to give away their copyright or not—a controversial "
16437 "claim in any case—unless they know about a copyright, they're not "
16441 #. type: Content of: <book><part><chapter><para>
16442 #: freeculture.xml:12362
16444 "At the beginning of this book, I told two stories about the law reacting to "
16445 "changes in technology. In the one, common sense prevailed. In the other, "
16446 "common sense was delayed. The difference between the two stories was the "
16447 "power of the opposition—the power of the side that fought to defend "
16448 "the status quo. In both cases, a new technology threatened old "
16449 "interests. But in only one case did those interest's have the power to "
16450 "protect themselves against this new competitive threat."
16453 #. type: Content of: <book><part><chapter><para>
16454 #: freeculture.xml:12372
16456 "I used these two cases as a way to frame the war that this book has been "
16457 "about. For here, too, a new technology is forcing the law to react. And "
16458 "here, too, we should ask, is the law following or resisting common sense? If "
16459 "common sense supports the law, what explains this common sense?"
16463 #. type: Content of: <book><part><chapter><para>
16464 #: freeculture.xml:12381
16466 "When the issue is piracy, it is right for the law to back the copyright "
16467 "owners. The commercial piracy that I described is wrong and harmful, and the "
16468 "law should work to eliminate it. When the issue is p2p sharing, it is easy "
16469 "to understand why the law backs the owners still: Much of this sharing is "
16470 "wrong, even if much is harmless. When the issue is copyright terms for the "
16471 "Mickey Mouses of the world, it is possible still to understand why the law "
16472 "favors Hollywood: Most people don't recognize the reasons for limiting "
16473 "copyright terms; it is thus still possible to see good faith within the "
16477 #. type: Content of: <book><part><chapter><indexterm><primary>
16478 #: freeculture.xml:12391
16479 msgid "Kelly, Kevin"
16482 #. type: Content of: <book><part><chapter><para>
16483 #: freeculture.xml:12393
16485 "But when the copyright owners oppose a proposal such as the Eldred Act, "
16486 "then, finally, there is an example that lays bare the naked selfinterest "
16487 "driving this war. This act would free an extraordinary range of content that "
16488 "is otherwise unused. It wouldn't interfere with any copyright owner's desire "
16489 "to exercise continued control over his content. It would simply liberate "
16490 "what Kevin Kelly calls the <quote>Dark Content</quote> that fills archives "
16491 "around the world. So when the warriors oppose a change like this, we should "
16492 "ask one simple question:"
16495 #. type: Content of: <book><part><chapter><para>
16496 #: freeculture.xml:12403
16497 msgid "What does this industry really want?"
16500 #. type: Content of: <book><part><chapter><para>
16501 #: freeculture.xml:12406
16503 "With very little effort, the warriors could protect their content. So the "
16504 "effort to block something like the Eldred Act is not really about protecting "
16505 "<emphasis>their</emphasis> content. The effort to block the Eldred Act is an "
16506 "effort to assure that nothing more passes into the public domain. It is "
16507 "another step to assure that the public domain will never compete, that there "
16508 "will be no use of content that is not commercially controlled, and that "
16509 "there will be no commercial use of content that doesn't require "
16510 "<emphasis>their</emphasis> permission first."
16513 #. type: Content of: <book><part><chapter><para>
16514 #: freeculture.xml:12417
16516 "The opposition to the Eldred Act reveals how extreme the other side is. The "
16517 "most powerful and sexy and well loved of lobbies really has as its aim not "
16518 "the protection of <quote>property</quote> but the rejection of a tradition. "
16519 "Their aim is not simply to protect what is theirs. <emphasis>Their aim is to "
16520 "assure that all there is is what is theirs</emphasis>."
16524 #. type: Content of: <book><part><chapter><para>
16525 #: freeculture.xml:12425
16527 "It is not hard to understand why the warriors take this view. It is not hard "
16528 "to see why it would benefit them if the competition of the public domain "
16529 "tied to the Internet could somehow be quashed. Just as RCA feared the "
16530 "competition of FM, they fear the competition of a public domain connected to "
16531 "a public that now has the means to create with it and to share its own "
16535 #. type: Content of: <book><part><chapter><para>
16536 #: freeculture.xml:12437
16538 "What is hard to understand is why the public takes this view. It is as if "
16539 "the law made airplanes trespassers. The MPAA stands with the Causbys and "
16540 "demands that their remote and useless property rights be respected, so that "
16541 "these remote and forgotten copyright holders might block the progress of "
16545 #. type: Content of: <book><part><chapter><para>
16546 #: freeculture.xml:12444
16548 "All this seems to follow easily from this untroubled acceptance of the "
16549 "<quote>property</quote> in intellectual property. Common sense supports it, "
16550 "and so long as it does, the assaults will rain down upon the technologies of "
16551 "the Internet. The consequence will be an increasing <quote>permission "
16552 "society.</quote> The past can be cultivated only if you can identify the "
16553 "owner and gain permission to build upon his work. The future will be "
16554 "controlled by this dead (and often unfindable) hand of the past."
16557 #. type: Content of: <book><chapter><title>
16558 #: freeculture.xml:12456
16562 #. type: Content of: <book><chapter><indexterm><primary>
16563 #: freeculture.xml:12458
16564 msgid "antiretroviral drugs"
16567 #. type: Content of: <book><chapter><indexterm><primary>
16568 #: freeculture.xml:12461
16569 msgid "HIV/AIDS therapies"
16572 #. type: Content of: <book><chapter><indexterm><primary>
16573 #: freeculture.xml:12464
16574 msgid "Africa, medications for HIV patients in"
16577 #. type: Content of: <book><chapter><para>
16578 #: freeculture.xml:12467
16580 "There are more than 35 million people with the AIDS virus "
16581 "worldwide. Twenty-five million of them live in sub-Saharan Africa. "
16582 "Seventeen million have already died. Seventeen million Africans is "
16583 "proportional percentage-wise to seven million Americans. More importantly, "
16584 "it is seventeen million Africans."
16587 #. type: Content of: <book><chapter><para>
16588 #: freeculture.xml:12474
16590 "There is no cure for AIDS, but there are drugs to slow its progression. "
16591 "These antiretroviral therapies are still experimental, but they have already "
16592 "had a dramatic effect. In the United States, AIDS patients who regularly "
16593 "take a cocktail of these drugs increase their life expectancy by ten to "
16594 "twenty years. For some, the drugs make the disease almost invisible."
16598 #. type: Content of: <book><chapter><para><footnote><para>
16599 #: freeculture.xml:12489
16601 "Commission on Intellectual Property Rights, <quote>Final Report: Integrating "
16602 "Intellectual Property Rights and Development Policy</quote> (London, 2002), "
16603 "available at <ulink url=\"http://free-culture.cc/notes/\">link "
16604 "#55</ulink>. According to a World Health Organization press release issued 9 "
16605 "July 2002, only 230,000 of the 6 million who need drugs in the developing "
16606 "world receive them—and half of them are in Brazil."
16609 #. type: Content of: <book><chapter><para>
16610 #: freeculture.xml:12482
16612 "These drugs are expensive. When they were first introduced in the United "
16613 "States, they cost between $10,000 and $15,000 per person per year. Today, "
16614 "some cost $25,000 per year. At these prices, of course, no African nation "
16615 "can afford the drugs for the vast majority of its population: $15,000 is "
16616 "thirty times the per capita gross national product of Zimbabwe. At these "
16617 "prices, the drugs are totally unavailable.<placeholder type=\"footnote\" "
16622 #. type: Content of: <book><chapter><para>
16623 #: freeculture.xml:12500
16625 "These prices are not high because the ingredients of the drugs are "
16626 "expensive. These prices are high because the drugs are protected by "
16627 "patents. The drug companies that produced these life-saving mixes enjoy at "
16628 "least a twenty-year monopoly for their inventions. They use that monopoly "
16629 "power to extract the most they can from the market. That power is in turn "
16630 "used to keep the prices high."
16633 #. type: Content of: <book><chapter><para>
16634 #: freeculture.xml:12508
16636 "There are many who are skeptical of patents, especially drug patents. I am "
16637 "not. Indeed, of all the areas of research that might be supported by "
16638 "patents, drug research is, in my view, the clearest case where patents are "
16639 "needed. The patent gives the drug company some assurance that if it is "
16640 "successful in inventing a new drug to treat a disease, it will be able to "
16641 "earn back its investment and more. This is socially an extremely valuable "
16642 "incentive. I am the last person who would argue that the law should abolish "
16643 "it, at least without other changes."
16646 #. type: Content of: <book><chapter><para>
16647 #: freeculture.xml:12519
16649 "But it is one thing to support patents, even drug patents. It is another "
16650 "thing to determine how best to deal with a crisis. And as African leaders "
16651 "began to recognize the devastation that AIDS was bringing, they started "
16652 "looking for ways to import HIV treatments at costs significantly below the "
16656 #. type: Content of: <book><chapter><indexterm><primary>
16657 #: freeculture.xml:12537 freeculture.xml:12983
16658 msgid "Braithwaite, John"
16661 #. type: Content of: <book><chapter><para><footnote><para>
16662 #: freeculture.xml:12535
16664 "See Peter Drahos with John Braithwaite, <citetitle>Information Feudalism: "
16665 "Who Owns the Knowledge Economy?</citetitle> (New York: The New Press, 2003), "
16666 "37. <placeholder type=\"indexterm\" id=\"0\"/> <placeholder "
16667 "type=\"indexterm\" id=\"1\"/>"
16670 #. type: Content of: <book><chapter><para>
16671 #: freeculture.xml:12526
16673 "In 1997, South Africa tried one tack. It passed a law to allow the "
16674 "importation of patented medicines that had been produced or sold in another "
16675 "nation's market with the consent of the patent owner. For example, if the "
16676 "drug was sold in India, it could be imported into Africa from India. This is "
16677 "called <quote>parallel importation,</quote> and it is generally permitted "
16678 "under international trade law and is specifically permitted within the "
16679 "European Union.<placeholder type=\"footnote\" id=\"0\"/>"
16683 #. type: Content of: <book><chapter><para><footnote><para>
16684 #: freeculture.xml:12548
16686 "International Intellectual Property Institute (IIPI), <citetitle>Patent "
16687 "Protection and Access to HIV/AIDS Pharmaceuticals in Sub-Saharan Africa, a "
16688 "Report Prepared for the World Intellectual Property Organization</citetitle> "
16689 "(Washington, D.C., 2000), 14, available at <ulink "
16690 "url=\"http://free-culture.cc/notes/\">link #56</ulink>. For a firsthand "
16691 "account of the struggle over South Africa, see Hearing Before the "
16692 "Subcommittee on Criminal Justice, Drug Policy, and Human Resources, House "
16693 "Committee on Government Reform, H. Rep., 1st sess., Ser. No. 106-126 (22 "
16694 "July 1999), 150–57 (statement of James Love)."
16698 #. type: Content of: <book><chapter><para><footnote><para>
16699 #: freeculture.xml:12575
16701 "International Intellectual Property Institute (IIPI), <citetitle>Patent "
16702 "Protection and Access to HIV/AIDS Pharmaceuticals in Sub-Saharan Africa, a "
16703 "Report Prepared for the World Intellectual Property Organization</citetitle> "
16704 "(Washington, D.C., 2000), 15."
16707 #. type: Content of: <book><chapter><para>
16708 #: freeculture.xml:12542
16710 "However, the United States government opposed the bill. Indeed, more than "
16711 "opposed. As the International Intellectual Property Association "
16712 "characterized it, <quote>The U.S. government pressured South Africa … "
16713 "not to permit compulsory licensing or parallel imports.</quote><placeholder "
16714 "type=\"footnote\" id=\"0\"/> Through the Office of the United States Trade "
16715 "Representative, the government asked South Africa to change the "
16716 "law—and to add pressure to that request, in 1998, the USTR listed "
16717 "South Africa for possible trade sanctions. That same year, more than forty "
16718 "pharmaceutical companies began proceedings in the South African courts to "
16719 "challenge the government's actions. The United States was then joined by "
16720 "other governments from the EU. Their claim, and the claim of the "
16721 "pharmaceutical companies, was that South Africa was violating its "
16722 "obligations under international law by discriminating against a particular "
16723 "kind of patent— pharmaceutical patents. The demand of these "
16724 "governments, with the United States in the lead, was that South Africa "
16725 "respect these patents as it respects any other patent, regardless of any "
16726 "effect on the treatment of AIDS within South Africa.<placeholder "
16727 "type=\"footnote\" id=\"1\"/>"
16730 #. type: Content of: <book><chapter><para>
16731 #: freeculture.xml:12581
16733 "We should place the intervention by the United States in context. No doubt "
16734 "patents are not the most important reason that Africans don't have access to "
16735 "drugs. Poverty and the total absence of an effective health care "
16736 "infrastructure matter more. But whether patents are the most important "
16737 "reason or not, the price of drugs has an effect on their demand, and patents "
16738 "affect price. And so, whether massive or marginal, there was an effect from "
16739 "our government's intervention to stop the flow of medications into Africa."
16742 #. type: Content of: <book><chapter><para>
16743 #: freeculture.xml:12591
16745 "By stopping the flow of HIV treatment into Africa, the United States "
16746 "government was not saving drugs for United States citizens. This is not "
16747 "like wheat (if they eat it, we can't); instead, the flow that the United "
16748 "States intervened to stop was, in effect, a flow of knowledge: information "
16749 "about how to take chemicals that exist within Africa, and turn those "
16750 "chemicals into drugs that would save 15 to 30 million lives."
16753 #. type: Content of: <book><chapter><para>
16754 #: freeculture.xml:12599
16756 "Nor was the intervention by the United States going to protect the profits "
16757 "of United States drug companies—at least, not substantially. It was "
16758 "not as if these countries were in the position to buy the drugs for the "
16759 "prices the drug companies were charging. Again, the Africans are wildly too "
16760 "poor to afford these drugs at the offered prices. Stopping the parallel "
16761 "import of these drugs would not substantially increase the sales by "
16767 #. type: Content of: <book><chapter><para><footnote><para>
16768 #: freeculture.xml:12614
16770 "See Sabin Russell, <quote>New Crusade to Lower AIDS Drug Costs: Africa's "
16771 "Needs at Odds with Firms' Profit Motive,</quote> <citetitle>San Francisco "
16772 "Chronicle</citetitle>, 24 May 1999, A1, available at <ulink "
16773 "url=\"http://free-culture.cc/notes/\">link #57</ulink> (<quote>compulsory "
16774 "licenses and gray markets pose a threat to the entire system of intellectual "
16775 "property protection</quote>); Robert Weissman, <quote>AIDS and Developing "
16776 "Countries: Democratizing Access to Essential Medicines,</quote> "
16777 "<citetitle>Foreign Policy in Focus</citetitle> 4:23 (August 1999), available "
16778 "at <ulink url=\"http://free-culture.cc/notes/\">link #58</ulink> (describing "
16779 "U.S. policy); John A. Harrelson, <quote>TRIPS, Pharmaceutical Patents, and "
16780 "the HIV/AIDS Crisis: Finding the Proper Balance Between Intellectual "
16781 "Property Rights and Compassion, a Synopsis,</quote> <citetitle>Widener Law "
16782 "Symposium Journal</citetitle> (Spring 2001): 175."
16785 #. type: Content of: <book><chapter><para>
16786 #: freeculture.xml:12608
16788 "Instead, the argument in favor of restricting this flow of information, "
16789 "which was needed to save the lives of millions, was an argument about the "
16790 "sanctity of property.<placeholder type=\"footnote\" id=\"0\"/> It was "
16791 "because <quote>intellectual property</quote> would be violated that these "
16792 "drugs should not flow into Africa. It was a principle about the importance "
16793 "of <quote>intellectual property</quote> that led these government actors to "
16794 "intervene against the South African response to AIDS."
16797 #. type: Content of: <book><chapter><para>
16798 #: freeculture.xml:12635
16800 "Now just step back for a moment. There will be a time thirty years from now "
16801 "when our children look back at us and ask, how could we have let this "
16802 "happen? How could we allow a policy to be pursued whose direct cost would be "
16803 "to speed the death of 15 to 30 million Africans, and whose only real benefit "
16804 "would be to uphold the <quote>sanctity</quote> of an idea? What possible "
16805 "justification could there ever be for a policy that results in so many "
16806 "deaths? What exactly is the insanity that would allow so many to die for "
16807 "such an abstraction?"
16810 #. type: Content of: <book><chapter><para>
16811 #: freeculture.xml:12645
16813 "Some blame the drug companies. I don't. They are corporations. Their "
16814 "managers are ordered by law to make money for the corporation. They push a "
16815 "certain patent policy not because of ideals, but because it is the policy "
16816 "that makes them the most money. And it only makes them the most money "
16817 "because of a certain corruption within our political system— a "
16818 "corruption the drug companies are certainly not responsible for."
16821 #. type: Content of: <book><chapter><para>
16822 #: freeculture.xml:12653
16824 "The corruption is our own politicians' failure of integrity. For the drug "
16825 "companies would love—they say, and I believe them—to sell their "
16826 "drugs as cheaply as they can to countries in Africa and elsewhere. There "
16827 "are issues they'd have to resolve to make sure the drugs didn't get back "
16828 "into the United States, but those are mere problems of technology. They "
16829 "could be overcome."
16833 #. type: Content of: <book><chapter><para>
16834 #: freeculture.xml:12661
16836 "A different problem, however, could not be overcome. This is the fear of the "
16837 "grandstanding politician who would call the presidents of the drug companies "
16838 "before a Senate or House hearing, and ask, <quote>How is it you can sell "
16839 "this HIV drug in Africa for only $1 a pill, but the same drug would cost an "
16840 "American $1,500?</quote> Because there is no <quote>sound bite</quote> "
16841 "answer to that question, its effect would be to induce regulation of prices "
16842 "in America. The drug companies thus avoid this spiral by avoiding the first "
16843 "step. They reinforce the idea that property should be sacred. They adopt a "
16844 "rational strategy in an irrational context, with the unintended consequence "
16845 "that perhaps millions die. And that rational strategy thus becomes framed in "
16846 "terms of this ideal—the sanctity of an idea called <quote>intellectual "
16847 "property.</quote>"
16850 #. type: Content of: <book><chapter><para>
16851 #: freeculture.xml:12676
16853 "So when the common sense of your child confronts you, what will you say? "
16854 "When the common sense of a generation finally revolts against what we have "
16855 "done, how will we justify what we have done? What is the argument?"
16858 #. type: Content of: <book><chapter><para>
16859 #: freeculture.xml:12682
16861 "A sensible patent policy could endorse and strongly support the patent "
16862 "system without having to reach everyone everywhere in exactly the same "
16863 "way. Just as a sensible copyright policy could endorse and strongly support "
16864 "a copyright system without having to regulate the spread of culture "
16865 "perfectly and forever, a sensible patent policy could endorse and strongly "
16866 "support a patent system without having to block the spread of drugs to a "
16867 "country not rich enough to afford market prices in any case. A sensible "
16868 "policy, in other words, could be a balanced policy. For most of our history, "
16869 "both copyright and patent policies were balanced in just this sense."
16872 #. type: Content of: <book><chapter><para>
16873 #: freeculture.xml:12694
16875 "But we as a culture have lost this sense of balance. We have lost the "
16876 "critical eye that helps us see the difference between truth and extremism. "
16877 "A certain property fundamentalism, having no connection to our tradition, "
16878 "now reigns in this culture—bizarrely, and with consequences more grave "
16879 "to the spread of ideas and culture than almost any other single policy "
16880 "decision that we as a democracy will make."
16884 #. type: Content of: <book><chapter><para>
16885 #: freeculture.xml:12705
16887 "A simple idea blinds us, and under the cover of darkness, much happens that "
16888 "most of us would reject if any of us looked. So uncritically do we accept "
16889 "the idea of property in ideas that we don't even notice how monstrous it is "
16890 "to deny ideas to a people who are dying without them. So uncritically do we "
16891 "accept the idea of property in culture that we don't even question when the "
16892 "control of that property removes our ability, as a people, to develop our "
16893 "culture democratically. Blindness becomes our common sense. And the "
16894 "challenge for anyone who would reclaim the right to cultivate our culture is "
16895 "to find a way to make this common sense open its eyes."
16898 #. type: Content of: <book><chapter><para>
16899 #: freeculture.xml:12719
16901 "So far, common sense sleeps. There is no revolt. Common sense does not yet "
16902 "see what there could be to revolt about. The extremism that now dominates "
16903 "this debate fits with ideas that seem natural, and that fit is reinforced by "
16904 "the RCAs of our day. They wage a frantic war to fight <quote>piracy,</quote> "
16905 "and devastate a culture for creativity. They defend the idea of "
16906 "<quote>creative property,</quote> while transforming real creators into "
16907 "modern-day sharecroppers. They are insulted by the idea that rights should "
16908 "be balanced, even though each of the major players in this content war was "
16909 "itself a beneficiary of a more balanced ideal. The hypocrisy reeks. Yet in a "
16910 "city like Washington, hypocrisy is not even noticed. Powerful lobbies, "
16911 "complex issues, and MTV attention spans produce the <quote>perfect "
16912 "storm</quote> for free culture."
16915 #. type: Content of: <book><chapter><indexterm><primary>
16916 #: freeculture.xml:12734
16917 msgid "biomedical research"
16920 #. type: Content of: <book><chapter><indexterm><primary>
16921 #: freeculture.xml:12736
16922 msgid "Wellcome Trust"
16926 #. type: Content of: <book><chapter><para><footnote><para>
16927 #: freeculture.xml:12741
16929 "Jonathan Krim, <quote>The Quiet War over Open-Source,</quote> "
16930 "<citetitle>Washington Post</citetitle>, August 2003, E1, available at <ulink "
16931 "url=\"http://free-culture.cc/notes/\">link #59</ulink>; William New, "
16932 "<quote>Global Group's Shift on `Open Source' Meeting Spurs Stir,</quote> "
16933 "<citetitle>National Journal's Technology Daily</citetitle>, 19 August 2003, "
16934 "available at <ulink url=\"http://free-culture.cc/notes/\">link #60</ulink>; "
16935 "William New, <quote>U.S. Official Opposes `Open Source' Talks at "
16936 "WIPO,</quote> <citetitle>National Journal's Technology Daily</citetitle>, 19 "
16937 "August 2003, available at <ulink url=\"http://free-culture.cc/notes/\">link "
16941 #. type: Content of: <book><chapter><section><section><indexterm><primary>
16942 #: freeculture.xml:12769 freeculture.xml:13446
16943 msgid "academic journals"
16946 #. type: Content of: <book><chapter><section><section><para><indexterm><primary>
16947 #: freeculture.xml:12770 freeculture.xml:12861 freeculture.xml:13371
16951 #. type: Content of: <book><chapter><section><section><para><indexterm><primary>
16952 #: freeculture.xml:12771 freeculture.xml:13510
16953 msgid "PLoS (Public Library of Science)"
16956 #. type: Content of: <book><chapter><para>
16957 #: freeculture.xml:12738
16959 "In August 2003, a fight broke out in the United States about a decision by "
16960 "the World Intellectual Property Organization to cancel a "
16961 "meeting.<placeholder type=\"footnote\" id=\"0\"/> At the request of a wide "
16962 "range of interests, WIPO had decided to hold a meeting to discuss "
16963 "<quote>open and collaborative projects to create public goods.</quote> These "
16964 "are projects that have been successful in producing public goods without "
16965 "relying exclusively upon a proprietary use of intellectual "
16966 "property. Examples include the Internet and the World Wide Web, both of "
16967 "which were developed on the basis of protocols in the public domain. It "
16968 "included an emerging trend to support open academic journals, including the "
16969 "Public Library of Science project that I describe in the Afterword. It "
16970 "included a project to develop single nucleotide polymorphisms (SNPs), which "
16971 "are thought to have great significance in biomedical research. (That "
16972 "nonprofit project comprised a consortium of the Wellcome Trust and "
16973 "pharmaceutical and technological companies, including Amersham Biosciences, "
16974 "AstraZeneca, Aventis, Bayer, Bristol-Myers Squibb, Hoffmann-La Roche, "
16975 "Glaxo-SmithKline, IBM, Motorola, Novartis, Pfizer, and Searle.) It included "
16976 "the Global Positioning System, which Ronald Reagan set free in the early "
16977 "1980s. And it included <quote>open source and free software.</quote> "
16978 "<placeholder type=\"indexterm\" id=\"1\"/> <placeholder type=\"indexterm\" "
16979 "id=\"2\"/> <placeholder type=\"indexterm\" id=\"3\"/>"
16982 #. type: Content of: <book><chapter><para>
16983 #: freeculture.xml:12775
16985 "The aim of the meeting was to consider this wide range of projects from one "
16986 "common perspective: that none of these projects relied upon intellectual "
16987 "property extremism. Instead, in all of them, intellectual property was "
16988 "balanced by agreements to keep access open or to impose limitations on the "
16989 "way in which proprietary claims might be used."
16993 #. type: Content of: <book><chapter><para><footnote><para>
16994 #: freeculture.xml:12783
16996 "I should disclose that I was one of the people who asked WIPO for the "
17000 #. type: Content of: <book><chapter><para>
17001 #: freeculture.xml:12782
17003 "From the perspective of this book, then, the conference was "
17004 "ideal.<placeholder type=\"footnote\" id=\"0\"/> The projects within its "
17005 "scope included both commercial and noncommercial work. They primarily "
17006 "involved science, but from many perspectives. And WIPO was an ideal venue "
17007 "for this discussion, since WIPO is the preeminent international body dealing "
17008 "with intellectual property issues."
17012 #. type: Content of: <book><chapter><para>
17013 #: freeculture.xml:12793
17015 "Indeed, I was once publicly scolded for not recognizing this fact about "
17016 "WIPO. In February 2003, I delivered a keynote address to a preparatory "
17017 "conference for the World Summit on the Information Society (WSIS). At a "
17018 "press conference before the address, I was asked what I would say. I "
17019 "responded that I would be talking a little about the importance of balance "
17020 "in intellectual property for the development of an information society. The "
17021 "moderator for the event then promptly interrupted to inform me and the "
17022 "assembled reporters that no question about intellectual property would be "
17023 "discussed by WSIS, since those questions were the exclusive domain of "
17024 "WIPO. In the talk that I had prepared, I had actually made the issue of "
17025 "intellectual property relatively minor. But after this astonishing "
17026 "statement, I made intellectual property the sole focus of my talk. There was "
17027 "no way to talk about an <quote>Information Society</quote> unless one also "
17028 "talked about the range of information and culture that would be free. My "
17029 "talk did not make my immoderate moderator very happy. And she was no doubt "
17030 "correct that the scope of intellectual property protections was ordinarily "
17031 "the stuff of WIPO. But in my view, there couldn't be too much of a "
17032 "conversation about how much intellectual property is needed, since in my "
17033 "view, the very idea of balance in intellectual property had been lost."
17036 #. type: Content of: <book><chapter><para>
17037 #: freeculture.xml:12817
17039 "So whether or not WSIS can discuss balance in intellectual property, I had "
17040 "thought it was taken for granted that WIPO could and should. And thus the "
17041 "meeting about <quote>open and collaborative projects to create public "
17042 "goods</quote> seemed perfectly appropriate within the WIPO agenda."
17045 #. type: Content of: <book><chapter><para>
17046 #: freeculture.xml:12823
17048 "But there is one project within that list that is highly controversial, at "
17049 "least among lobbyists. That project is <quote>open source and free "
17050 "software.</quote> Microsoft in particular is wary of discussion of the "
17051 "subject. From its perspective, a conference to discuss open source and free "
17052 "software would be like a conference to discuss Apple's operating "
17053 "system. Both open source and free software compete with Microsoft's "
17054 "software. And internationally, many governments have begun to explore "
17055 "requirements that they use open source or free software, rather than "
17056 "<quote>proprietary software,</quote> for their own internal uses."
17060 #. type: Content of: <book><chapter><para><footnote><para>
17061 #: freeculture.xml:12845
17063 "Microsoft's position about free and open source software is more "
17064 "sophisticated. As it has repeatedly asserted, it has no problem with "
17065 "<quote>open source</quote> software or software in the public "
17066 "domain. Microsoft's principal opposition is to <quote>free software</quote> "
17067 "licensed under a <quote>copyleft</quote> license, meaning a license that "
17068 "requires the licensee to adopt the same terms on any derivative work. See "
17069 "Bradford L. Smith, <quote>The Future of Software: Enabling the Marketplace "
17070 "to Decide,</quote> <citetitle>Government Policy Toward Open Source "
17071 "Software</citetitle> (Washington, D.C.: AEI-Brookings Joint Center for "
17072 "Regulatory Studies, American Enterprise Institute for Public Policy "
17073 "Research, 2002), 69, available at <ulink "
17074 "url=\"http://free-culture.cc/notes/\">link #62</ulink>. See also Craig "
17075 "Mundie, Microsoft senior vice president, <citetitle>The Commercial Software "
17076 "Model</citetitle>, discussion at New York University Stern School of "
17077 "Business (3 May 2001), available at <ulink "
17078 "url=\"http://free-culture.cc/notes/\">link #63</ulink>."
17081 #. type: Content of: <book><chapter><para><indexterm><primary>
17082 #: freeculture.xml:12862
17083 msgid "<quote>copyleft</quote> licenses"
17086 #. type: Content of: <book><chapter><para>
17087 #: freeculture.xml:12834
17089 "I don't mean to enter that debate here. It is important only to make clear "
17090 "that the distinction is not between commercial and noncommercial "
17091 "software. There are many important companies that depend fundamentally upon "
17092 "open source and free software, IBM being the most prominent. IBM is "
17093 "increasingly shifting its focus to the GNU/Linux operating system, the most "
17094 "famous bit of <quote>free software</quote>—and IBM is emphatically a "
17095 "commercial entity. Thus, to support <quote>open source and free "
17096 "software</quote> is not to oppose commercial entities. It is, instead, to "
17097 "support a mode of software development that is different from "
17098 "Microsoft's.<placeholder type=\"footnote\" id=\"0\"/> <placeholder "
17099 "type=\"indexterm\" id=\"1\"/> <placeholder type=\"indexterm\" id=\"2\"/> "
17100 "<placeholder type=\"indexterm\" id=\"3\"/> <placeholder type=\"indexterm\" "
17105 #. type: Content of: <book><chapter><para>
17106 #: freeculture.xml:12867
17108 "More important for our purposes, to support <quote>open source and free "
17109 "software</quote> is not to oppose copyright. <quote>Open source and free "
17110 "software</quote> is not software in the public domain. Instead, like "
17111 "Microsoft's software, the copyright owners of free and open source software "
17112 "insist quite strongly that the terms of their software license be respected "
17113 "by adopters of free and open source software. The terms of that license are "
17114 "no doubt different from the terms of a proprietary software license. Free "
17115 "software licensed under the General Public License (GPL), for example, "
17116 "requires that the source code for the software be made available by anyone "
17117 "who modifies and redistributes the software. But that requirement is "
17118 "effective only if copyright governs software. If copyright did not govern "
17119 "software, then free software could not impose the same kind of requirements "
17120 "on its adopters. It thus depends upon copyright law just as Microsoft does."
17124 #. type: Content of: <book><chapter><para><footnote><para>
17125 #: freeculture.xml:12893
17127 "Krim, <quote>The Quiet War over Open-Source,</quote> available at <ulink "
17128 "url=\"http://free-culture.cc/notes/\">link #64</ulink>."
17131 #. type: Content of: <book><chapter><para><indexterm><primary>
17132 #: freeculture.xml:12897
17133 msgid "Krim, Jonathan"
17136 #. type: Content of: <book><chapter><para>
17137 #: freeculture.xml:12885
17139 "It is therefore understandable that as a proprietary software developer, "
17140 "Microsoft would oppose this WIPO meeting, and understandable that it would "
17141 "use its lobbyists to get the United States government to oppose it, as "
17142 "well. And indeed, that is just what was reported to have happened. According "
17143 "to Jonathan Krim of the <citetitle>Washington Post</citetitle>, Microsoft's "
17144 "lobbyists succeeded in getting the United States government to veto the "
17145 "meeting.<placeholder type=\"footnote\" id=\"0\"/> And without U.S. backing, "
17146 "the meeting was canceled. <placeholder type=\"indexterm\" id=\"1\"/>"
17149 #. type: Content of: <book><chapter><para>
17150 #: freeculture.xml:12900
17152 "I don't blame Microsoft for doing what it can to advance its own interests, "
17153 "consistent with the law. And lobbying governments is plainly consistent with "
17154 "the law. There was nothing surprising about its lobbying here, and nothing "
17155 "terribly surprising about the most powerful software producer in the United "
17156 "States having succeeded in its lobbying efforts."
17159 #. type: Content of: <book><chapter><para>
17160 #: freeculture.xml:12908
17162 "What was surprising was the United States government's reason for opposing "
17163 "the meeting. Again, as reported by Krim, Lois Boland, acting director of "
17164 "international relations for the U.S. Patent and Trademark Office, explained "
17165 "that <quote>open-source software runs counter to the mission of WIPO, which "
17166 "is to promote intellectual-property rights.</quote> She is quoted as saying, "
17167 "<quote>To hold a meeting which has as its purpose to disclaim or waive such "
17168 "rights seems to us to be contrary to the goals of WIPO.</quote>"
17171 #. type: Content of: <book><chapter><para>
17172 #: freeculture.xml:12918
17173 msgid "These statements are astonishing on a number of levels."
17176 #. type: Content of: <book><chapter><para>
17177 #: freeculture.xml:12922
17179 "First, they are just flat wrong. As I described, most open source and free "
17180 "software relies fundamentally upon the intellectual property right called "
17181 "<quote>copyright</quote>. Without it, restrictions imposed by those "
17182 "licenses wouldn't work. Thus, to say it <quote>runs counter</quote> to the "
17183 "mission of promoting intellectual property rights reveals an extraordinary "
17184 "gap in understanding—the sort of mistake that is excusable in a "
17185 "first-year law student, but an embarrassment from a high government official "
17186 "dealing with intellectual property issues."
17189 #. type: Content of: <book><chapter><para>
17190 #: freeculture.xml:12932
17192 "Second, who ever said that WIPO's exclusive aim was to "
17193 "<quote>promote</quote> intellectual property maximally? As I had been "
17194 "scolded at the preparatory conference of WSIS, WIPO is to consider not only "
17195 "how best to protect intellectual property, but also what the best balance of "
17196 "intellectual property is. As every economist and lawyer knows, the hard "
17197 "question in intellectual property law is to find that balance. But that "
17198 "there should be limits is, I had thought, uncontested. One wants to ask "
17199 "Ms. Boland, are generic drugs (drugs based on drugs whose patent has "
17200 "expired) contrary to the WIPO mission? Does the public domain weaken "
17201 "intellectual property? Would it have been better if the protocols of the "
17202 "Internet had been patented?"
17205 #. type: Content of: <book><chapter><para>
17206 #: freeculture.xml:12945
17208 "Third, even if one believed that the purpose of WIPO was to maximize "
17209 "intellectual property rights, in our tradition, intellectual property rights "
17210 "are held by individuals and corporations. They get to decide what to do with "
17211 "those rights because, again, they are <emphasis>their</emphasis> rights. If "
17212 "they want to <quote>waive</quote> or <quote>disclaim</quote> their rights, "
17213 "that is, within our tradition, totally appropriate. When Bill Gates gives "
17214 "away more than $20 billion to do good in the world, that is not inconsistent "
17215 "with the objectives of the property system. That is, on the contrary, just "
17216 "what a property system is supposed to be about: giving individuals the right "
17217 "to decide what to do with <emphasis>their</emphasis> property. <placeholder "
17218 "type=\"indexterm\" id=\"0\"/>"
17222 #. type: Content of: <book><chapter><para>
17223 #: freeculture.xml:12959
17225 "When Ms. Boland says that there is something wrong with a meeting "
17226 "<quote>which has as its purpose to disclaim or waive such rights,</quote> "
17227 "she's saying that WIPO has an interest in interfering with the choices of "
17228 "the individuals who own intellectual property rights. That somehow, WIPO's "
17229 "objective should be to stop an individual from <quote>waiving</quote> or "
17230 "<quote>disclaiming</quote> an intellectual property right. That the interest "
17231 "of WIPO is not just that intellectual property rights be maximized, but that "
17232 "they also should be exercised in the most extreme and restrictive way "
17236 #. type: Content of: <book><chapter><para>
17237 #: freeculture.xml:12971
17239 "There is a history of just such a property system that is well known in the "
17240 "Anglo-American tradition. It is called <quote>feudalism.</quote> Under "
17241 "feudalism, not only was property held by a relatively small number of "
17242 "individuals and entities. And not only were the rights that ran with that "
17243 "property powerful and extensive. But the feudal system had a strong interest "
17244 "in assuring that property holders within that system not weaken feudalism by "
17245 "liberating people or property within their control to the free "
17246 "market. Feudalism depended upon maximum control and concentration. It fought "
17247 "any freedom that might interfere with that control."
17250 #. type: Content of: <book><chapter><para><footnote><para>
17251 #: freeculture.xml:12988
17253 "See Drahos with Braithwaite, <citetitle>Information Feudalism</citetitle>, "
17254 "210–20. <placeholder type=\"indexterm\" id=\"0\"/>"
17257 #. type: Content of: <book><chapter><para>
17258 #: freeculture.xml:12985
17260 "As Peter Drahos and John Braithwaite relate, this is precisely the choice we "
17261 "are now making about intellectual property.<placeholder type=\"footnote\" "
17262 "id=\"0\"/> We will have an information society. That much is certain. Our "
17263 "only choice now is whether that information society will be "
17264 "<emphasis>free</emphasis> or <emphasis>feudal</emphasis>. The trend is "
17265 "toward the feudal."
17268 #. type: Content of: <book><chapter><para>
17269 #: freeculture.xml:12997
17271 "When this battle broke, I blogged it. A spirited debate within the comment "
17272 "section ensued. Ms. Boland had a number of supporters who tried to show why "
17273 "her comments made sense. But there was one comment that was particularly "
17274 "depressing for me. An anonymous poster wrote,"
17278 #. type: Content of: <book><chapter><blockquote><para>
17279 #: freeculture.xml:13004
17281 "George, you misunderstand Lessig: He's only talking about the world as it "
17282 "should be (<quote>the goal of WIPO, and the goal of any government, should "
17283 "be to promote the right balance of intellectual property rights, not simply "
17284 "to promote intellectual property rights</quote>), not as it is. If we were "
17285 "talking about the world as it is, then of course Boland didn't say anything "
17286 "wrong. But in the world as Lessig would have it, then of course she "
17287 "did. Always pay attention to the distinction between Lessig's world and "
17291 #. type: Content of: <book><chapter><para>
17292 #: freeculture.xml:13016
17294 "I missed the irony the first time I read it. I read it quickly and thought "
17295 "the poster was supporting the idea that seeking balance was what our "
17296 "government should be doing. (Of course, my criticism of Ms. Boland was not "
17297 "about whether she was seeking balance or not; my criticism was that her "
17298 "comments betrayed a first-year law student's mistake. I have no illusion "
17299 "about the extremism of our government, whether Republican or Democrat. My "
17300 "only illusion apparently is about whether our government should speak the "
17304 #. type: Content of: <book><chapter><para>
17305 #: freeculture.xml:13026
17307 "Obviously, however, the poster was not supporting that idea. Instead, the "
17308 "poster was ridiculing the very idea that in the real world, the "
17309 "<quote>goal</quote> of a government should be <quote>to promote the right "
17310 "balance</quote> of intellectual property. That was obviously silly to "
17311 "him. And it obviously betrayed, he believed, my own silly "
17312 "utopianism. <quote>Typical for an academic,</quote> the poster might well "
17316 #. type: Content of: <book><chapter><para>
17317 #: freeculture.xml:13034
17319 "I understand criticism of academic utopianism. I think utopianism is silly, "
17320 "too, and I'd be the first to poke fun at the absurdly unrealistic ideals of "
17321 "academics throughout history (and not just in our own country's history)."
17324 #. type: Content of: <book><chapter><para>
17325 #: freeculture.xml:13040
17327 "But when it has become silly to suppose that the role of our government "
17328 "should be to <quote>seek balance,</quote> then count me with the silly, for "
17329 "that means that this has become quite serious indeed. If it should be "
17330 "obvious to everyone that the government does not seek balance, that the "
17331 "government is simply the tool of the most powerful lobbyists, that the idea "
17332 "of holding the government to a different standard is absurd, that the idea "
17333 "of demanding of the government that it speak truth and not lies is just "
17334 "naïve, then who have we, the most powerful democracy in the world, "
17339 #. type: Content of: <book><chapter><para>
17340 #: freeculture.xml:13051
17342 "It might be crazy to expect a high government official to speak the "
17343 "truth. It might be crazy to believe that government policy will be something "
17344 "more than the handmaiden of the most powerful interests. It might be crazy "
17345 "to argue that we should preserve a tradition that has been part of our "
17346 "tradition for most of our history—free culture."
17349 #. type: Content of: <book><chapter><indexterm><primary>
17350 #: freeculture.xml:13060
17351 msgid "Turner, Ted"
17354 #. type: Content of: <book><chapter><para>
17355 #: freeculture.xml:13062
17357 "If this is crazy, then let there be more crazies. Soon. There are moments "
17358 "of hope in this struggle. And moments that surprise. When the FCC was "
17359 "considering relaxing ownership rules, which would thereby further increase "
17360 "the concentration in media ownership, an extraordinary bipartisan coalition "
17361 "formed to fight this change. For perhaps the first time in history, "
17362 "interests as diverse as the NRA, the ACLU, Moveon.org, William Safire, Ted "
17363 "Turner, and CodePink Women for Peace organized to oppose this change in FCC "
17364 "policy. An astonishing 700,000 letters were sent to the FCC, demanding more "
17365 "hearings and a different result."
17368 #. type: Content of: <book><chapter><para>
17369 #: freeculture.xml:13074
17371 "This activism did not stop the FCC, but soon after, a broad coalition in the "
17372 "Senate voted to reverse the FCC decision. The hostile hearings leading up to "
17373 "that vote revealed just how powerful this movement had become. There was no "
17374 "substantial support for the FCC's decision, and there was broad and "
17375 "sustained support for fighting further concentration in the media."
17378 #. type: Content of: <book><chapter><para>
17379 #: freeculture.xml:13082
17381 "But even this movement misses an important piece of the puzzle. Largeness "
17382 "as such is not bad. Freedom is not threatened just because some become very "
17383 "rich, or because there are only a handful of big players. The poor quality "
17384 "of Big Macs or Quarter Pounders does not mean that you can't get a good "
17385 "hamburger from somewhere else."
17388 #. type: Content of: <book><chapter><para>
17389 #: freeculture.xml:13089
17391 "The danger in media concentration comes not from the concentration, but "
17392 "instead from the feudalism that this concentration, tied to the change in "
17393 "copyright, produces. It is not just that there are a few powerful companies "
17394 "that control an ever expanding slice of the media. It is that this "
17395 "concentration can call upon an equally bloated range of "
17396 "rights—property rights of a historically extreme form—that makes "
17397 "their bigness bad."
17400 #. type: Content of: <book><chapter><para>
17401 #: freeculture.xml:13099
17403 "It is therefore significant that so many would rally to demand competition "
17404 "and increased diversity. Still, if the rally is understood as being about "
17405 "bigness alone, it is not terribly surprising. We Americans have a long "
17406 "history of fighting <quote>big,</quote> wisely or not. That we could be "
17407 "motivated to fight <quote>big</quote> again is not something new."
17410 #. type: Content of: <book><chapter><para>
17411 #: freeculture.xml:13106
17413 "It would be something new, and something very important, if an equal number "
17414 "could be rallied to fight the increasing extremism built within the idea of "
17415 "<quote>intellectual property.</quote> Not because balance is alien to our "
17416 "tradition; indeed, as I've argued, balance is our tradition. But because the "
17417 "muscle to think critically about the scope of anything called "
17418 "<quote>property</quote> is not well exercised within this tradition anymore."
17421 #. type: Content of: <book><chapter><para>
17422 #: freeculture.xml:13114
17424 "If we were Achilles, this would be our heel. This would be the place of our "
17428 #. type: Content of: <book><chapter><indexterm><primary>
17429 #: freeculture.xml:13117
17434 #. type: Content of: <book><chapter><para><footnote><para>
17435 #: freeculture.xml:13122
17437 "John Borland, <quote>RIAA Sues 261 File Swappers,</quote> CNET News.com, "
17438 "September 2003, available at <ulink "
17439 "url=\"http://free-culture.cc/notes/\">link #65</ulink>; Paul R. La Monica, "
17440 "<quote>Music Industry Sues Swappers,</quote> CNN/Money, 8 September 2003, "
17441 "available at <ulink url=\"http://free-culture.cc/notes/\">link #66</ulink>; "
17442 "Soni Sangha and Phyllis Furman with Robert Gearty, <quote>Sued for a Song, "
17443 "N.Y.C. 12-Yr-Old Among 261 Cited as Sharers,</quote> <citetitle>New York "
17444 "Daily News</citetitle>, 9 September 2003, 3; Frank Ahrens, <quote>RIAA's "
17445 "Lawsuits Meet Surprised Targets; Single Mother in Calif., 12-Year-Old Girl "
17446 "in N.Y. Among Defendants,</quote> <citetitle>Washington Post</citetitle>, 10 "
17447 "September 2003, E1; Katie Dean, <quote>Schoolgirl Settles with RIAA,</quote> "
17448 "<citetitle>Wired News</citetitle>, 10 September 2003, available at <ulink "
17449 "url=\"http://free-culture.cc/notes/\">link #67</ulink>."
17453 #. type: Content of: <book><chapter><para><footnote><para>
17454 #: freeculture.xml:13140
17456 "Jon Wiederhorn, <quote>Eminem Gets Sued … by a Little Old "
17457 "Lady,</quote> mtv.com, 17 September 2003, available at <ulink "
17458 "url=\"http://free-culture.cc/notes/\">link #68</ulink>."
17463 #. type: Content of: <book><chapter><para><footnote><para>
17464 #: freeculture.xml:13147
17466 "Kenji Hall, Associated Press, <quote>Japanese Book May Be Inspiration for "
17467 "Dylan Songs,</quote> Kansascity.com, 9 July 2003, available at <ulink "
17468 "url=\"http://free-culture.cc/notes/\">link #69</ulink>."
17471 #. type: Content of: <book><chapter><para>
17472 #: freeculture.xml:13119
17474 "As I write these final words, the news is filled with stories about the RIAA "
17475 "lawsuits against almost three hundred individuals.<placeholder "
17476 "type=\"footnote\" id=\"0\"/> Eminem has just been sued for "
17477 "<quote>sampling</quote> someone else's music.<placeholder type=\"footnote\" "
17478 "id=\"1\"/> The story about Bob Dylan <quote>stealing</quote> from a Japanese "
17479 "author has just finished making the rounds.<placeholder type=\"footnote\" "
17480 "id=\"2\"/> An insider from Hollywood—who insists he must remain "
17481 "anonymous—reports <quote>an amazing conversation with these studio "
17482 "guys. They've got extraordinary [old] content that they'd love to use but "
17483 "can't because they can't begin to clear the rights. They've got scores of "
17484 "kids who could do amazing things with the content, but it would take scores "
17485 "of lawyers to clean it first.</quote> Congressmen are talking about "
17486 "deputizing computer viruses to bring down computers thought to violate the "
17487 "law. Universities are threatening expulsion for kids who use a computer to "
17491 #. type: Content of: <book><chapter><section><section><indexterm><primary>
17492 #: freeculture.xml:13164 freeculture.xml:13527
17493 msgid "Creative Commons"
17496 #. type: Content of: <book><chapter><indexterm><primary>
17497 #: freeculture.xml:13165
17498 msgid "Gil, Gilberto"
17501 #. type: Content of: <book><chapter><indexterm><primary>
17502 #: freeculture.xml:13166
17506 #. type: Content of: <book><chapter><indexterm><primary>
17507 #: freeculture.xml:13167
17508 msgid "Brazil, free culture in"
17512 #. type: Content of: <book><chapter><para><footnote><para>
17513 #: freeculture.xml:13172
17515 "<quote>BBC Plans to Open Up Its Archive to the Public,</quote> BBC press "
17516 "release, 24 August 2003, available at <ulink "
17517 "url=\"http://free-culture.cc/notes/\">link #70</ulink>."
17521 #. type: Content of: <book><chapter><para><footnote><para>
17522 #: freeculture.xml:13181
17524 "<quote>Creative Commons and Brazil,</quote> Creative Commons Weblog, 6 "
17525 "August 2003, available at <ulink url=\"http://free-culture.cc/notes/\">link "
17530 #. type: Content of: <book><chapter><para>
17531 #: freeculture.xml:13169
17533 "Yet on the other side of the Atlantic, the BBC has just announced that it "
17534 "will build a <quote>Creative Archive,</quote> from which British citizens "
17535 "can download BBC content, and rip, mix, and burn it.<placeholder "
17536 "type=\"footnote\" id=\"0\"/> And in Brazil, the culture minister, Gilberto "
17537 "Gil, himself a folk hero of Brazilian music, has joined with Creative "
17538 "Commons to release content and free licenses in that Latin American "
17539 "country.<placeholder type=\"footnote\" id=\"1\"/> I've told a dark "
17540 "story. The truth is more mixed. A technology has given us a new "
17541 "freedom. Slowly, some begin to understand that this freedom need not mean "
17542 "anarchy. We can carry a free culture into the twenty-first century, without "
17543 "artists losing and without the potential of digital technology being "
17544 "destroyed. It will take some thought, and more importantly, it will take "
17545 "some will to transform the RCAs of our day into the Causbys."
17549 #. type: Content of: <book><chapter><para>
17550 #: freeculture.xml:13195
17552 "Common sense must revolt. It must act to free culture. Soon, if this "
17553 "potential is ever to be realized."
17556 #. type: Content of: <book><chapter><title>
17557 #: freeculture.xml:13203
17562 #. type: Content of: <book><chapter><para>
17563 #: freeculture.xml:13207
17565 "At least some who have read this far will agree with me that something must "
17566 "be done to change where we are heading. The balance of this book maps what "
17570 #. type: Content of: <book><chapter><para>
17571 #: freeculture.xml:13212
17573 "I divide this map into two parts: that which anyone can do now, and that "
17574 "which requires the help of lawmakers. If there is one lesson that we can "
17575 "draw from the history of remaking common sense, it is that it requires "
17576 "remaking how many people think about the very same issue."
17579 #. type: Content of: <book><chapter><para>
17580 #: freeculture.xml:13218
17582 "That means this movement must begin in the streets. It must recruit a "
17583 "significant number of parents, teachers, librarians, creators, authors, "
17584 "musicians, filmmakers, scientists—all to tell this story in their own "
17585 "words, and to tell their neighbors why this battle is so important."
17588 #. type: Content of: <book><chapter><para>
17589 #: freeculture.xml:13225
17591 "Once this movement has its effect in the streets, it has some hope of having "
17592 "an effect in Washington. We are still a democracy. What people think "
17593 "matters. Not as much as it should, at least when an RCA stands opposed, but "
17594 "still, it matters. And thus, in the second part below, I sketch changes that "
17595 "Congress could make to better secure a free culture."
17598 #. type: Content of: <book><chapter><section><title>
17599 #: freeculture.xml:13234
17603 #. type: Content of: <book><chapter><section><para>
17604 #: freeculture.xml:13236
17606 "Common sense is with the copyright warriors because the debate so far has "
17607 "been framed at the extremes—as a grand either/or: either property or "
17608 "anarchy, either total control or artists won't be paid. If that really is "
17609 "the choice, then the warriors should win."
17612 #. type: Content of: <book><chapter><section><para>
17613 #: freeculture.xml:13242
17615 "The mistake here is the error of the excluded middle. There are extremes in "
17616 "this debate, but the extremes are not all that there is. There are those who "
17617 "believe in maximal copyright—<quote>All Rights Reserved</quote>— "
17618 "and those who reject copyright—<quote>No Rights Reserved.</quote> The "
17619 "<quote>All Rights Reserved</quote> sorts believe that you should ask "
17620 "permission before you <quote>use</quote> a copyrighted work in any way. The "
17621 "<quote>No Rights Reserved</quote> sorts believe you should be able to do "
17622 "with content as you wish, regardless of whether you have permission or not."
17626 #. type: Content of: <book><chapter><section><para>
17627 #: freeculture.xml:13252
17629 "When the Internet was first born, its initial architecture effectively "
17630 "tilted in the <quote>no rights reserved</quote> direction. Content could be "
17631 "copied perfectly and cheaply; rights could not easily be controlled. Thus, "
17632 "regardless of anyone's desire, the effective regime of copyright under the "
17633 "original design of the Internet was <quote>no rights reserved.</quote> "
17634 "Content was <quote>taken</quote> regardless of the rights. Any rights were "
17635 "effectively unprotected."
17638 #. type: Content of: <book><chapter><section><para>
17639 #: freeculture.xml:13264
17641 "This initial character produced a reaction (opposite, but not quite equal) "
17642 "by copyright owners. That reaction has been the topic of this book. Through "
17643 "legislation, litigation, and changes to the network's design, copyright "
17644 "holders have been able to change the essential character of the environment "
17645 "of the original Internet. If the original architecture made the effective "
17646 "default <quote>no rights reserved,</quote> the future architecture will make "
17647 "the effective default <quote>all rights reserved.</quote> The architecture "
17648 "and law that surround the Internet's design will increasingly produce an "
17649 "environment where all use of content requires permission. The <quote>cut "
17650 "and paste</quote> world that defines the Internet today will become a "
17651 "<quote>get permission to cut and paste</quote> world that is a creator's "
17655 #. type: Content of: <book><chapter><section><para>
17656 #: freeculture.xml:13278
17658 "What's needed is a way to say something in the middle—neither "
17659 "<quote>all rights reserved</quote> nor <quote>no rights reserved</quote> but "
17660 "<quote>some rights reserved</quote>— and thus a way to respect "
17661 "copyrights but enable creators to free content as they see fit. In other "
17662 "words, we need a way to restore a set of freedoms that we could just take "
17663 "for granted before."
17666 #. type: Content of: <book><chapter><section><section><title>
17667 #: freeculture.xml:13287
17668 msgid "Rebuilding Freedoms Previously Presumed: Examples"
17671 #. type: Content of: <book><chapter><section><section><para>
17672 #: freeculture.xml:13289
17674 "If you step back from the battle I've been describing here, you will "
17675 "recognize this problem from other contexts. Think about privacy. Before the "
17676 "Internet, most of us didn't have to worry much about data about our lives "
17677 "that we broadcast to the world. If you walked into a bookstore and browsed "
17678 "through some of the works of Karl Marx, you didn't need to worry about "
17679 "explaining your browsing habits to your neighbors or boss. The "
17680 "<quote>privacy</quote> of your browsing habits was assured."
17683 #. type: Content of: <book><chapter><section><section><para>
17684 #: freeculture.xml:13299
17685 msgid "What made it assured?"
17688 #. type: Content of: <book><chapter><section><section><para>
17689 #: freeculture.xml:13303
17691 "Well, if we think in terms of the modalities I described in chapter <xref "
17692 "xrefstyle=\"select: labelnumber\" linkend=\"property-i\"/>, your privacy was "
17693 "assured because of an inefficient architecture for gathering data and hence "
17694 "a market constraint (cost) on anyone who wanted to gather that data. If you "
17695 "were a suspected spy for North Korea, working for the CIA, no doubt your "
17696 "privacy would not be assured. But that's because the CIA would (we hope) "
17697 "find it valuable enough to spend the thousands required to track you. But "
17698 "for most of us (again, we can hope), spying doesn't pay. The highly "
17699 "inefficient architecture of real space means we all enjoy a fairly robust "
17700 "amount of privacy. That privacy is guaranteed to us by friction. Not by law "
17701 "(there is no law protecting <quote>privacy</quote> in public places), and in "
17702 "many places, not by norms (snooping and gossip are just fun), but instead, "
17703 "by the costs that friction imposes on anyone who would want to spy."
17706 #. type: Content of: <book><chapter><section><section><indexterm><primary>
17707 #: freeculture.xml:13318
17711 #. type: Content of: <book><chapter><section><section><para><indexterm><primary>
17712 #: freeculture.xml:13328
17713 msgid "cookies, Internet"
17716 #. type: Content of: <book><chapter><section><section><para>
17717 #: freeculture.xml:13320
17719 "Enter the Internet, where the cost of tracking browsing in particular has "
17720 "become quite tiny. If you're a customer at Amazon, then as you browse the "
17721 "pages, Amazon collects the data about what you've looked at. You know this "
17722 "because at the side of the page, there's a list of <quote>recently "
17723 "viewed</quote> pages. Now, because of the architecture of the Net and the "
17724 "function of cookies on the Net, it is easier to collect the data than "
17725 "not. The friction has disappeared, and hence any <quote>privacy</quote> "
17726 "protected by the friction disappears, too. <placeholder type=\"indexterm\" "
17730 #. type: Content of: <book><chapter><section><section><para>
17731 #: freeculture.xml:13331
17733 "Amazon, of course, is not the problem. But we might begin to worry about "
17734 "libraries. If you're one of those crazy lefties who thinks that people "
17735 "should have the <quote>right</quote> to browse in a library without the "
17736 "government knowing which books you look at (I'm one of those lefties, too), "
17737 "then this change in the technology of monitoring might concern you. If it "
17738 "becomes simple to gather and sort who does what in electronic spaces, then "
17739 "the friction-induced privacy of yesterday disappears."
17743 #. type: Content of: <book><chapter><section><section><para><footnote><para>
17744 #: freeculture.xml:13347
17746 "See, for example, Marc Rotenberg, <quote>Fair Information Practices and the "
17747 "Architecture of Privacy (What Larry Doesn't Get),</quote> "
17748 "<citetitle>Stanford Technology Law Review</citetitle> 1 (2001): "
17749 "par. 6–18, available at <ulink "
17750 "url=\"http://free-culture.cc/notes/\">link #72</ulink> (describing examples "
17751 "in which technology defines privacy policy). See also Jeffrey Rosen, "
17752 "<citetitle>The Naked Crowd: Reclaiming Security and Freedom in an Anxious "
17753 "Age</citetitle> (New York: Random House, 2004) (mapping tradeoffs between "
17754 "technology and privacy)."
17758 #. type: Content of: <book><chapter><section><section><para>
17759 #: freeculture.xml:13341
17761 "It is this reality that explains the push of many to define "
17762 "<quote>privacy</quote> on the Internet. It is the recognition that "
17763 "technology can remove what friction before gave us that leads many to push "
17764 "for laws to do what friction did.<placeholder type=\"footnote\" id=\"0\"/> "
17765 "And whether you're in favor of those laws or not, it is the pattern that is "
17766 "important here. We must take affirmative steps to secure a kind of freedom "
17767 "that was passively provided before. A change in technology now forces those "
17768 "who believe in privacy to affirmatively act where, before, privacy was given "
17772 #. type: Content of: <book><chapter><section><section><para>
17773 #: freeculture.xml:13365
17775 "A similar story could be told about the birth of the free software "
17776 "movement. When computers with software were first made available "
17777 "commercially, the software—both the source code and the "
17778 "binaries— was free. You couldn't run a program written for a Data "
17779 "General machine on an IBM machine, so Data General and IBM didn't care much "
17780 "about controlling their software. <placeholder type=\"indexterm\" "
17784 #. type: Content of: <book><chapter><section><section><indexterm><primary>
17785 #: freeculture.xml:13373
17786 msgid "Stallman, Richard"
17789 #. type: Content of: <book><chapter><section><section><para>
17790 #: freeculture.xml:13375
17792 "That was the world Richard Stallman was born into, and while he was a "
17793 "researcher at MIT, he grew to love the community that developed when one was "
17794 "free to explore and tinker with the software that ran on machines. Being a "
17795 "smart sort himself, and a talented programmer, Stallman grew to depend upon "
17796 "the freedom to add to or modify other people's work."
17799 #. type: Content of: <book><chapter><section><section><para>
17800 #: freeculture.xml:13383
17802 "In an academic setting, at least, that's not a terribly radical idea. In a "
17803 "math department, anyone would be free to tinker with a proof that someone "
17804 "offered. If you thought you had a better way to prove a theorem, you could "
17805 "take what someone else did and change it. In a classics department, if you "
17806 "believed a colleague's translation of a recently discovered text was flawed, "
17807 "you were free to improve it. Thus, to Stallman, it seemed obvious that you "
17808 "should be free to tinker with and improve the code that ran a machine. This, "
17809 "too, was knowledge. Why shouldn't it be open for criticism like anything "
17813 #. type: Content of: <book><chapter><section><section><para>
17814 #: freeculture.xml:13395
17816 "No one answered that question. Instead, the architecture of revenue for "
17817 "computing changed. As it became possible to import programs from one system "
17818 "to another, it became economically attractive (at least in the view of some) "
17819 "to hide the code of your program. So, too, as companies started selling "
17820 "peripherals for mainframe systems. If I could just take your printer driver "
17821 "and copy it, then that would make it easier for me to sell a printer to the "
17822 "market than it was for you."
17826 #. type: Content of: <book><chapter><section><section><para>
17827 #: freeculture.xml:13404
17829 "Thus, the practice of proprietary code began to spread, and by the early "
17830 "1980s, Stallman found himself surrounded by proprietary code. The world of "
17831 "free software had been erased by a change in the economics of computing. And "
17832 "as he believed, if he did nothing about it, then the freedom to change and "
17833 "share software would be fundamentally weakened."
17836 #. type: Content of: <book><chapter><section><section><indexterm><primary>
17837 #: freeculture.xml:13412
17838 msgid "Torvalds, Linus"
17841 #. type: Content of: <book><chapter><section><section><para>
17842 #: freeculture.xml:13414
17844 "Therefore, in 1984, Stallman began a project to build a free operating "
17845 "system, so that at least a strain of free software would survive. That was "
17846 "the birth of the GNU project, into which Linus Torvalds's "
17847 "<quote>Linux</quote> kernel was added to produce the GNU/Linux operating "
17848 "system. <placeholder type=\"indexterm\" id=\"0\"/> <placeholder "
17849 "type=\"indexterm\" id=\"1\"/>"
17852 #. type: Content of: <book><chapter><section><section><para>
17853 #: freeculture.xml:13422
17855 "Stallman's technique was to use copyright law to build a world of software "
17856 "that must be kept free. Software licensed under the Free Software "
17857 "Foundation's GPL cannot be modified and distributed unless the source code "
17858 "for that software is made available as well. Thus, anyone building upon "
17859 "GPL'd software would have to make their buildings free as well. This would "
17860 "assure, Stallman believed, that an ecology of code would develop that "
17861 "remained free for others to build upon. His fundamental goal was freedom; "
17862 "innovative creative code was a byproduct."
17865 #. type: Content of: <book><chapter><section><section><para>
17866 #: freeculture.xml:13433
17868 "Stallman was thus doing for software what privacy advocates now do for "
17869 "privacy. He was seeking a way to rebuild a kind of freedom that was taken "
17870 "for granted before. Through the affirmative use of licenses that bind "
17871 "copyrighted code, Stallman was affirmatively reclaiming a space where free "
17872 "software would survive. He was actively protecting what before had been "
17873 "passively guaranteed."
17876 #. type: Content of: <book><chapter><section><section><para>
17877 #: freeculture.xml:13441
17879 "Finally, consider a very recent example that more directly resonates with "
17880 "the story of this book. This is the shift in the way academic and scientific "
17881 "journals are produced."
17885 #. type: Content of: <book><chapter><section><section><para>
17886 #: freeculture.xml:13449
17888 "As digital technologies develop, it is becoming obvious to many that "
17889 "printing thousands of copies of journals every month and sending them to "
17890 "libraries is perhaps not the most efficient way to distribute "
17891 "knowledge. Instead, journals are increasingly becoming electronic, and "
17892 "libraries and their users are given access to these electronic journals "
17893 "through password-protected sites. Something similar to this has been "
17894 "happening in law for almost thirty years: Lexis and Westlaw have had "
17895 "electronic versions of case reports available to subscribers to their "
17896 "service. Although a Supreme Court opinion is not copyrighted, and anyone is "
17897 "free to go to a library and read it, Lexis and Westlaw are also free to "
17898 "charge users for the privilege of gaining access to that Supreme Court "
17899 "opinion through their respective services."
17902 #. type: Content of: <book><chapter><section><section><para>
17903 #: freeculture.xml:13465
17905 "There's nothing wrong in general with this, and indeed, the ability to "
17906 "charge for access to even public domain materials is a good incentive for "
17907 "people to develop new and innovative ways to spread knowledge. The law has "
17908 "agreed, which is why Lexis and Westlaw have been allowed to flourish. And if "
17909 "there's nothing wrong with selling the public domain, then there could be "
17910 "nothing wrong, in principle, with selling access to material that is not in "
17911 "the public domain."
17914 #. type: Content of: <book><chapter><section><section><para>
17915 #: freeculture.xml:13474
17917 "But what if the only way to get access to social and scientific data was "
17918 "through proprietary services? What if no one had the ability to browse this "
17919 "data except by paying for a subscription?"
17922 #. type: Content of: <book><chapter><section><section><para>
17923 #: freeculture.xml:13479
17925 "As many are beginning to notice, this is increasingly the reality with "
17926 "scientific journals. When these journals were distributed in paper form, "
17927 "libraries could make the journals available to anyone who had access to the "
17928 "library. Thus, patients with cancer could become cancer experts because the "
17929 "library gave them access. Or patients trying to understand the risks of a "
17930 "certain treatment could research those risks by reading all available "
17931 "articles about that treatment. This freedom was therefore a function of the "
17932 "institution of libraries (norms) and the technology of paper journals "
17933 "(architecture)—namely, that it was very hard to control access to a "
17937 #. type: Content of: <book><chapter><section><section><para>
17938 #: freeculture.xml:13491
17940 "As journals become electronic, however, the publishers are demanding that "
17941 "libraries not give the general public access to the journals. This means "
17942 "that the freedoms provided by print journals in public libraries begin to "
17943 "disappear. Thus, as with privacy and with software, a changing technology "
17944 "and market shrink a freedom taken for granted before."
17947 #. type: Content of: <book><chapter><section><section><para>
17948 #: freeculture.xml:13499
17950 "This shrinking freedom has led many to take affirmative steps to restore the "
17951 "freedom that has been lost. The Public Library of Science (PLoS), for "
17952 "example, is a nonprofit corporation dedicated to making scientific research "
17953 "available to anyone with a Web connection. Authors of scientific work submit "
17954 "that work to the Public Library of Science. That work is then subject to "
17955 "peer review. If accepted, the work is then deposited in a public, electronic "
17956 "archive and made permanently available for free. PLoS also sells a print "
17957 "version of its work, but the copyright for the print journal does not "
17958 "inhibit the right of anyone to redistribute the work for free. <placeholder "
17959 "type=\"indexterm\" id=\"0\"/>"
17962 #. type: Content of: <book><chapter><section><section><para>
17963 #: freeculture.xml:13513
17965 "This is one of many such efforts to restore a freedom taken for granted "
17966 "before, but now threatened by changing technology and markets. There's no "
17967 "doubt that this alternative competes with the traditional publishers and "
17968 "their efforts to make money from the exclusive distribution of content. But "
17969 "competition in our tradition is presumptively a good—especially when "
17970 "it helps spread knowledge and science."
17973 #. type: Content of: <book><chapter><section><section><title>
17974 #: freeculture.xml:13525
17975 msgid "Rebuilding Free Culture: One Idea"
17978 #. type: Content of: <book><chapter><section><section><para>
17979 #: freeculture.xml:13530
17981 "The same strategy could be applied to culture, as a response to the "
17982 "increasing control effected through law and technology."
17985 #. type: Content of: <book><chapter><section><section><indexterm><primary>
17986 #: freeculture.xml:13533
17987 msgid "Stanford University"
17990 #. type: Content of: <book><chapter><section><section><para>
17991 #: freeculture.xml:13535
17993 "Enter the Creative Commons. The Creative Commons is a nonprofit corporation "
17994 "established in Massachusetts, but with its home at Stanford University. Its "
17995 "aim is to build a layer of <emphasis>reasonable</emphasis> copyright on top "
17996 "of the extremes that now reign. It does this by making it easy for people to "
17997 "build upon other people's work, by making it simple for creators to express "
17998 "the freedom for others to take and build upon their work. Simple tags, tied "
17999 "to human-readable descriptions, tied to bulletproof licenses, make this "
18004 #. type: Content of: <book><chapter><section><section><para>
18005 #: freeculture.xml:13546
18007 "<emphasis>Simple</emphasis>—which means without a middleman, or "
18008 "without a lawyer. By developing a free set of licenses that people can "
18009 "attach to their content, Creative Commons aims to mark a range of content "
18010 "that can easily, and reliably, be built upon. These tags are then linked to "
18011 "machine-readable versions of the license that enable computers automatically "
18012 "to identify content that can easily be shared. These three expressions "
18013 "together—a legal license, a human-readable description, and "
18014 "machine-readable tags—constitute a Creative Commons license. A "
18015 "Creative Commons license constitutes a grant of freedom to anyone who "
18016 "accesses the license, and more importantly, an expression of the ideal that "
18017 "the person associated with the license believes in something different than "
18018 "the <quote>All</quote> or <quote>No</quote> extremes. Content is marked with "
18019 "the CC mark, which does not mean that copyright is waived, but that certain "
18020 "freedoms are given."
18023 #. type: Content of: <book><chapter><section><section><para>
18024 #: freeculture.xml:13564
18026 "These freedoms are beyond the freedoms promised by fair use. Their precise "
18027 "contours depend upon the choices the creator makes. The creator can choose a "
18028 "license that permits any use, so long as attribution is given. She can "
18029 "choose a license that permits only noncommercial use. She can choose a "
18030 "license that permits any use so long as the same freedoms are given to other "
18031 "uses (<quote>share and share alike</quote>). Or any use so long as no "
18032 "derivative use is made. Or any use at all within developing nations. Or any "
18033 "sampling use, so long as full copies are not made. Or lastly, any "
18037 #. type: Content of: <book><chapter><section><section><para>
18038 #: freeculture.xml:13575
18040 "These choices thus establish a range of freedoms beyond the default of "
18041 "copyright law. They also enable freedoms that go beyond traditional fair "
18042 "use. And most importantly, they express these freedoms in a way that "
18043 "subsequent users can use and rely upon without the need to hire a "
18044 "lawyer. Creative Commons thus aims to build a layer of content, governed by "
18045 "a layer of reasonable copyright law, that others can build upon. Voluntary "
18046 "choice of individuals and creators will make this content available. And "
18047 "that content will in turn enable us to rebuild a public domain."
18050 #. type: Content of: <book><chapter><section><section><para><indexterm><primary>
18051 #: freeculture.xml:13596
18052 msgid "Garlick, Mia"
18055 #. type: Content of: <book><chapter><section><section><para>
18056 #: freeculture.xml:13586
18058 "This is just one project among many within the Creative Commons. And of "
18059 "course, Creative Commons is not the only organization pursuing such "
18060 "freedoms. But the point that distinguishes the Creative Commons from many is "
18061 "that we are not interested only in talking about a public domain or in "
18062 "getting legislators to help build a public domain. Our aim is to build a "
18063 "movement of consumers and producers of content (<quote>content "
18064 "conducers,</quote> as attorney Mia Garlick calls them) who help build the "
18065 "public domain and, by their work, demonstrate the importance of the public "
18066 "domain to other creativity. <placeholder type=\"indexterm\" id=\"0\"/>"
18069 #. type: Content of: <book><chapter><section><section><para>
18070 #: freeculture.xml:13599
18072 "The aim is not to fight the <quote>All Rights Reserved</quote> sorts. The "
18073 "aim is to complement them. The problems that the law creates for us as a "
18074 "culture are produced by insane and unintended consequences of laws written "
18075 "centuries ago, applied to a technology that only Jefferson could have "
18076 "imagined. The rules may well have made sense against a background of "
18077 "technologies from centuries ago, but they do not make sense against the "
18078 "background of digital technologies. New rules—with different freedoms, "
18079 "expressed in ways so that humans without lawyers can use them—are "
18080 "needed. Creative Commons gives people a way effectively to begin to build "
18084 #. type: Content of: <book><chapter><section><section><para>
18085 #: freeculture.xml:13611
18087 "Why would creators participate in giving up total control? Some participate "
18088 "to better spread their content. Cory Doctorow, for example, is a science "
18089 "fiction author. His first novel, <citetitle>Down and Out in the Magic "
18090 "Kingdom</citetitle>, was released on-line and for free, under a Creative "
18091 "Commons license, on the same day that it went on sale in bookstores."
18094 #. type: Content of: <book><chapter><section><section><para>
18095 #: freeculture.xml:13618
18097 "Why would a publisher ever agree to this? I suspect his publisher reasoned "
18098 "like this: There are two groups of people out there: (1) those who will buy "
18099 "Cory's book whether or not it's on the Internet, and (2) those who may never "
18100 "hear of Cory's book, if it isn't made available for free on the "
18101 "Internet. Some part of (1) will download Cory's book instead of buying "
18102 "it. Call them bad-(1)s. Some part of (2) will download Cory's book, like "
18103 "it, and then decide to buy it. Call them (2)-goods. If there are more "
18104 "(2)-goods than bad-(1)s, the strategy of releasing Cory's book free on-line "
18105 "will probably <emphasis>increase</emphasis> sales of Cory's book."
18108 #. type: Content of: <book><chapter><section><section><para>
18109 #: freeculture.xml:13630
18111 "Indeed, the experience of his publisher clearly supports that conclusion. "
18112 "The book's first printing was exhausted months before the publisher had "
18113 "expected. This first novel of a science fiction author was a total success."
18116 #. type: Content of: <book><chapter><section><section><para><indexterm><primary>
18117 #: freeculture.xml:13645
18118 msgid "Free for All (Wayner)"
18121 #. type: Content of: <book><chapter><section><section><para><indexterm><primary>
18122 #: freeculture.xml:13646
18123 msgid "Wayner, Peter"
18126 #. type: Content of: <book><chapter><section><section><para>
18127 #: freeculture.xml:13636
18129 "The idea that free content might increase the value of nonfree content was "
18130 "confirmed by the experience of another author. Peter Wayner, who wrote a "
18131 "book about the free software movement titled <citetitle>Free for "
18132 "All</citetitle>, made an electronic version of his book free on-line under a "
18133 "Creative Commons license after the book went out of print. He then monitored "
18134 "used book store prices for the book. As predicted, as the number of "
18135 "downloads increased, the used book price for his book increased, as well. "
18136 "<placeholder type=\"indexterm\" id=\"0\"/> <placeholder type=\"indexterm\" "
18140 #. type: Content of: <book><chapter><section><section><indexterm><primary>
18141 #: freeculture.xml:13648
18142 msgid "Public Enemy"
18145 #. type: Content of: <book><chapter><section><section><indexterm><primary>
18146 #: freeculture.xml:13649
18150 #. type: Content of: <book><chapter><section><section><indexterm><primary>
18151 #: freeculture.xml:13650
18152 msgid "Leaphart, Walter"
18156 #. type: Content of: <book><chapter><section><section><para><footnote><para>
18157 #: freeculture.xml:13667
18159 "<citetitle>Willful Infringement: A Report from the Front Lines of the Real "
18160 "Culture Wars</citetitle> (2003), produced by Jed Horovitz, directed by Greg "
18161 "Hittelman, a Fiat Lucre production, available at <ulink "
18162 "url=\"http://free-culture.cc/notes/\">link #72</ulink>."
18165 #. type: Content of: <book><chapter><section><section><para>
18166 #: freeculture.xml:13652
18168 "These are examples of using the Commons to better spread proprietary "
18169 "content. I believe that is a wonderful and common use of the Commons. There "
18170 "are others who use Creative Commons licenses for other reasons. Many who use "
18171 "the <quote>sampling license</quote> do so because anything else would be "
18172 "hypocritical. The sampling license says that others are free, for commercial "
18173 "or noncommercial purposes, to sample content from the licensed work; they "
18174 "are just not free to make full copies of the licensed work available to "
18175 "others. This is consistent with their own art—they, too, sample from "
18176 "others. Because the <emphasis>legal</emphasis> costs of sampling are so high "
18177 "(Walter Leaphart, manager of the rap group Public Enemy, which was born "
18178 "sampling the music of others, has stated that he does not "
18179 "<quote>allow</quote> Public Enemy to sample anymore, because the legal costs "
18180 "are so high<placeholder type=\"footnote\" id=\"0\"/>), these artists release "
18181 "into the creative environment content that others can build upon, so that "
18182 "their form of creativity might grow."
18185 #. type: Content of: <book><chapter><section><section><para>
18186 #: freeculture.xml:13676
18188 "Finally, there are many who mark their content with a Creative Commons "
18189 "license just because they want to express to others the importance of "
18190 "balance in this debate. If you just go along with the system as it is, you "
18191 "are effectively saying you believe in the <quote>All Rights Reserved</quote> "
18192 "model. Good for you, but many do not. Many believe that however appropriate "
18193 "that rule is for Hollywood and freaks, it is not an appropriate description "
18194 "of how most creators view the rights associated with their content. The "
18195 "Creative Commons license expresses this notion of <quote>Some Rights "
18196 "Reserved,</quote> and gives many the chance to say it to others."
18200 #. type: Content of: <book><chapter><section><section><para>
18201 #: freeculture.xml:13688
18203 "In the first six months of the Creative Commons experiment, over 1 million "
18204 "objects were licensed with these free-culture licenses. The next step is "
18205 "partnerships with middleware content providers to help them build into their "
18206 "technologies simple ways for users to mark their content with Creative "
18207 "Commons freedoms. Then the next step is to watch and celebrate creators who "
18208 "build content based upon content set free."
18211 #. type: Content of: <book><chapter><section><section><para>
18212 #: freeculture.xml:13698
18214 "These are first steps to rebuilding a public domain. They are not mere "
18215 "arguments; they are action. Building a public domain is the first step to "
18216 "showing people how important that domain is to creativity and "
18217 "innovation. Creative Commons relies upon voluntary steps to achieve this "
18218 "rebuilding. They will lead to a world in which more than voluntary steps are "
18222 #. type: Content of: <book><chapter><section><section><para>
18223 #: freeculture.xml:13706
18225 "Creative Commons is just one example of voluntary efforts by individuals and "
18226 "creators to change the mix of rights that now govern the creative field. The "
18227 "project does not compete with copyright; it complements it. Its aim is not "
18228 "to defeat the rights of authors, but to make it easier for authors and "
18229 "creators to exercise their rights more flexibly and cheaply. That "
18230 "difference, we believe, will enable creativity to spread more easily."
18233 #. type: Content of: <book><chapter><section><title>
18234 #: freeculture.xml:13720
18238 #. type: Content of: <book><chapter><section><para>
18239 #: freeculture.xml:13722
18241 "We will not reclaim a free culture by individual action alone. It will also "
18242 "take important reforms of laws. We have a long way to go before the "
18243 "politicians will listen to these ideas and implement these reforms. But "
18244 "that also means that we have time to build awareness around the changes that "
18248 #. type: Content of: <book><chapter><section><para>
18249 #: freeculture.xml:13729
18251 "In this chapter, I outline five kinds of changes: four that are general, and "
18252 "one that's specific to the most heated battle of the day, music. Each is a "
18253 "step, not an end. But any of these steps would carry us a long way to our "
18257 #. type: Content of: <book><chapter><section><section><title>
18258 #: freeculture.xml:13736
18259 msgid "1. More Formalities"
18262 #. type: Content of: <book><chapter><section><section><para>
18263 #: freeculture.xml:13738
18265 "If you buy a house, you have to record the sale in a deed. If you buy land "
18266 "upon which to build a house, you have to record the purchase in a deed. If "
18267 "you buy a car, you get a bill of sale and register the car. If you buy an "
18268 "airplane ticket, it has your name on it."
18272 #. type: Content of: <book><chapter><section><section><para>
18273 #: freeculture.xml:13745
18275 "These are all formalities associated with property. They are requirements "
18276 "that we all must bear if we want our property to be protected."
18279 #. type: Content of: <book><chapter><section><section><para>
18280 #: freeculture.xml:13750
18282 "In contrast, under current copyright law, you automatically get a copyright, "
18283 "regardless of whether you comply with any formality. You don't have to "
18284 "register. You don't even have to mark your content. The default is control, "
18285 "and <quote>formalities</quote> are banished."
18288 #. type: Content of: <book><chapter><section><section><para>
18289 #: freeculture.xml:13756
18293 #. type: Content of: <book><chapter><section><section><para>
18294 #: freeculture.xml:13759
18296 "As I suggested in chapter <xref xrefstyle=\"select: labelnumber\" "
18297 "linkend=\"property-i\"/>, the motivation to abolish formalities was a good "
18298 "one. In the world before digital technologies, formalities imposed a burden "
18299 "on copyright holders without much benefit. Thus, it was progress when the "
18300 "law relaxed the formal requirements that a copyright owner must bear to "
18301 "protect and secure his work. Those formalities were getting in the way."
18304 #. type: Content of: <book><chapter><section><section><para>
18305 #: freeculture.xml:13768
18307 "But the Internet changes all this. Formalities today need not be a "
18308 "burden. Rather, the world without formalities is the world that burdens "
18309 "creativity. Today, there is no simple way to know who owns what, or with "
18310 "whom one must deal in order to use or build upon the creative work of "
18311 "others. There are no records, there is no system to trace— there is no "
18312 "simple way to know how to get permission. Yet given the massive increase in "
18313 "the scope of copyright's rule, getting permission is a necessary step for "
18314 "any work that builds upon our past. And thus, the <emphasis>lack</emphasis> "
18315 "of formalities forces many into silence where they otherwise could speak."
18319 #. type: Content of: <book><chapter><section><section><para><footnote><para>
18320 #: freeculture.xml:13782
18322 "The proposal I am advancing here would apply to American works only. "
18323 "Obviously, I believe it would be beneficial for the same idea to be adopted "
18324 "by other countries as well."
18327 #. type: Content of: <book><chapter><section><section><para>
18328 #: freeculture.xml:13780
18330 "The law should therefore change this requirement<placeholder "
18331 "type=\"footnote\" id=\"0\"/>—but it should not change it by going back "
18332 "to the old, broken system. We should require formalities, but we should "
18333 "establish a system that will create the incentives to minimize the burden of "
18334 "these formalities."
18337 #. type: Content of: <book><chapter><section><section><para>
18338 #: freeculture.xml:13790
18340 "The important formalities are three: marking copyrighted work, registering "
18341 "copyrights, and renewing the claim to copyright. Traditionally, the first of "
18342 "these three was something the copyright owner did; the second two were "
18343 "something the government did. But a revised system of formalities would "
18344 "banish the government from the process, except for the sole purpose of "
18345 "approving standards developed by others."
18348 #. type: Content of: <book><chapter><section><section><section><title>
18349 #: freeculture.xml:13802
18350 msgid "REGISTRATION AND RENEWAL"
18353 #. type: Content of: <book><chapter><section><section><section><para>
18354 #: freeculture.xml:13804
18356 "Under the old system, a copyright owner had to file a registration with the "
18357 "Copyright Office to register or renew a copyright. When filing that "
18358 "registration, the copyright owner paid a fee. As with most government "
18359 "agencies, the Copyright Office had little incentive to minimize the burden "
18360 "of registration; it also had little incentive to minimize the fee. And as "
18361 "the Copyright Office is not a main target of government policymaking, the "
18362 "office has historically been terribly underfunded. Thus, when people who "
18363 "know something about the process hear this idea about formalities, their "
18364 "first reaction is panic—nothing could be worse than forcing people to "
18365 "deal with the mess that is the Copyright Office."
18368 #. type: Content of: <book><chapter><section><section><section><para>
18369 #: freeculture.xml:13817
18371 "Yet it is always astonishing to me that we, who come from a tradition of "
18372 "extraordinary innovation in governmental design, can no longer think "
18373 "innovatively about how governmental functions can be designed. Just because "
18374 "there is a public purpose to a government role, it doesn't follow that the "
18375 "government must actually administer the role. Instead, we should be creating "
18376 "incentives for private parties to serve the public, subject to standards "
18377 "that the government sets."
18380 #. type: Content of: <book><chapter><section><section><section><para>
18381 #: freeculture.xml:13826
18383 "In the context of registration, one obvious model is the Internet. There "
18384 "are at least 32 million Web sites registered around the world. Domain name "
18385 "owners for these Web sites have to pay a fee to keep their registration "
18386 "alive. In the main top-level domains (.com, .org, .net), there is a central "
18387 "registry. The actual registrations are, however, performed by many competing "
18388 "registrars. That competition drives the cost of registering down, and more "
18389 "importantly, it drives the ease with which registration occurs up."
18393 #. type: Content of: <book><chapter><section><section><section><para>
18394 #: freeculture.xml:13836
18396 "We should adopt a similar model for the registration and renewal of "
18397 "copyrights. The Copyright Office may well serve as the central registry, but "
18398 "it should not be in the registrar business. Instead, it should establish a "
18399 "database, and a set of standards for registrars. It should approve "
18400 "registrars that meet its standards. Those registrars would then compete with "
18401 "one another to deliver the cheapest and simplest systems for registering and "
18402 "renewing copyrights. That competition would substantially lower the burden "
18403 "of this formality—while producing a database of registrations that "
18404 "would facilitate the licensing of content."
18407 #. type: Content of: <book><chapter><section><section><section><title>
18408 #: freeculture.xml:13851
18412 #. type: Content of: <book><chapter><section><section><section><para>
18413 #: freeculture.xml:13853
18415 "It used to be that the failure to include a copyright notice on a creative "
18416 "work meant that the copyright was forfeited. That was a harsh punishment for "
18417 "failing to comply with a regulatory rule—akin to imposing the death "
18418 "penalty for a parking ticket in the world of creative rights. Here again, "
18419 "there is no reason that a marking requirement needs to be enforced in this "
18420 "way. And more importantly, there is no reason a marking requirement needs to "
18421 "be enforced uniformly across all media."
18424 #. type: Content of: <book><chapter><section><section><section><para>
18425 #: freeculture.xml:13863
18427 "The aim of marking is to signal to the public that this work is copyrighted "
18428 "and that the author wants to enforce his rights. The mark also makes it easy "
18429 "to locate a copyright owner to secure permission to use the work."
18432 #. type: Content of: <book><chapter><section><section><section><para>
18433 #: freeculture.xml:13869
18435 "One of the problems the copyright system confronted early on was that "
18436 "different copyrighted works had to be differently marked. It wasn't clear "
18437 "how or where a statue was to be marked, or a record, or a film. A new "
18438 "marking requirement could solve these problems by recognizing the "
18439 "differences in media, and by allowing the system of marking to evolve as "
18440 "technologies enable it to. The system could enable a special signal from the "
18441 "failure to mark—not the loss of the copyright, but the loss of the "
18442 "right to punish someone for failing to get permission first."
18446 #. type: Content of: <book><chapter><section><section><section><para><footnote><para>
18447 #: freeculture.xml:13886
18449 "There would be a complication with derivative works that I have not solved "
18450 "here. In my view, the law of derivatives creates a more complicated system "
18451 "than is justified by the marginal incentive it creates."
18455 #. type: Content of: <book><chapter><section><section><section><para>
18456 #: freeculture.xml:13879
18458 "Let's start with the last point. If a copyright owner allows his work to be "
18459 "published without a copyright notice, the consequence of that failure need "
18460 "not be that the copyright is lost. The consequence could instead be that "
18461 "anyone has the right to use this work, until the copyright owner complains "
18462 "and demonstrates that it is his work and he doesn't give "
18463 "permission.<placeholder type=\"footnote\" id=\"0\"/> The meaning of an "
18464 "unmarked work would therefore be <quote>use unless someone "
18465 "complains.</quote> If someone does complain, then the obligation would be to "
18466 "stop using the work in any new work from then on though no penalty would "
18467 "attach for existing uses. This would create a strong incentive for "
18468 "copyright owners to mark their work."
18471 #. type: Content of: <book><chapter><section><section><section><para>
18472 #: freeculture.xml:13899
18474 "That in turn raises the question about how work should best be marked. Here "
18475 "again, the system needs to adjust as the technologies evolve. The best way "
18476 "to ensure that the system evolves is to limit the Copyright Office's role to "
18477 "that of approving standards for marking content that have been crafted "
18481 #. type: Content of: <book><chapter><section><section><section><para>
18482 #: freeculture.xml:13906
18484 "For example, if a recording industry association devises a method for "
18485 "marking CDs, it would propose that to the Copyright Office. The Copyright "
18486 "Office would hold a hearing, at which other proposals could be made. The "
18487 "Copyright Office would then select the proposal that it judged preferable, "
18488 "and it would base that choice <emphasis>solely</emphasis> upon the "
18489 "consideration of which method could best be integrated into the registration "
18490 "and renewal system. We would not count on the government to innovate; but we "
18491 "would count on the government to keep the product of innovation in line with "
18492 "its other important functions."
18495 #. type: Content of: <book><chapter><section><section><section><para>
18496 #: freeculture.xml:13918
18498 "Finally, marking content clearly would simplify registration requirements. "
18499 "If photographs were marked by author and year, there would be little reason "
18500 "not to allow a photographer to reregister, for example, all photographs "
18501 "taken in a particular year in one quick step. The aim of the formality is "
18502 "not to burden the creator; the system itself should be kept as simple as "
18506 #. type: Content of: <book><chapter><section><section><section><para>
18507 #: freeculture.xml:13926
18509 "The objective of formalities is to make things clear. The existing system "
18510 "does nothing to make things clear. Indeed, it seems designed to make things "
18514 #. type: Content of: <book><chapter><section><section><section><para>
18515 #: freeculture.xml:13931
18517 "If formalities such as registration were reinstated, one of the most "
18518 "difficult aspects of relying upon the public domain would be removed. It "
18519 "would be simple to identify what content is presumptively free; it would be "
18520 "simple to identify who controls the rights for a particular kind of content; "
18521 "it would be simple to assert those rights, and to renew that assertion at "
18522 "the appropriate time."
18525 #. type: Content of: <book><chapter><section><section><title>
18526 #: freeculture.xml:13943
18527 msgid "2. Shorter Terms"
18530 #. type: Content of: <book><chapter><section><section><para>
18531 #: freeculture.xml:13945
18533 "The term of copyright has gone from fourteen years to ninety-five years for "
18534 "corporate authors, and life of the author plus seventy years for natural "
18539 #. type: Content of: <book><chapter><section><section><para><footnote><para>
18540 #: freeculture.xml:13958
18542 "<quote>A Radical Rethink,</quote> <citetitle>Economist</citetitle>, 366:8308 "
18543 "(25 January 2003): 15, available at <ulink "
18544 "url=\"http://free-culture.cc/notes/\">link #74</ulink>."
18547 #. type: Content of: <book><chapter><section><section><para>
18548 #: freeculture.xml:13950
18550 "In <citetitle>The Future of Ideas</citetitle>, I proposed a "
18551 "seventy-five-year term, granted in five-year increments with a requirement "
18552 "of renewal every five years. That seemed radical enough at the time. But "
18553 "after we lost <citetitle>Eldred</citetitle> "
18554 "v. <citetitle>Ashcroft</citetitle>, the proposals became even more "
18555 "radical. <citetitle>The Economist</citetitle> endorsed a proposal for a "
18556 "fourteen-year copyright term.<placeholder type=\"footnote\" id=\"0\"/> "
18557 "Others have proposed tying the term to the term for patents."
18560 #. type: Content of: <book><chapter><section><section><para>
18561 #: freeculture.xml:13965
18563 "I agree with those who believe that we need a radical change in copyright's "
18564 "term. But whether fourteen years or seventy-five, there are four principles "
18565 "that are important to keep in mind about copyright terms."
18569 #. type: Content of: <book><chapter><section><section><orderedlist><listitem><para>
18570 #: freeculture.xml:13973
18572 "<emphasis>Keep it short:</emphasis> The term should be as long as necessary "
18573 "to give incentives to create, but no longer. If it were tied to very strong "
18574 "protections for authors (so authors were able to reclaim rights from "
18575 "publishers), rights to the same work (not derivative works) might be "
18576 "extended further. The key is not to tie the work up with legal regulations "
18577 "when it no longer benefits an author."
18582 #. type: Content of: <book><chapter><section><section><orderedlist><listitem><para>
18583 #: freeculture.xml:13982
18585 "<emphasis>Keep it simple:</emphasis> The line between the public domain and "
18586 "protected content must be kept clear. Lawyers like the fuzziness of "
18587 "<quote>fair use,</quote> and the distinction between <quote>ideas</quote> "
18588 "and <quote>expression.</quote> That kind of law gives them lots of work. But "
18589 "our framers had a simpler idea in mind: protected versus unprotected. The "
18590 "value of short terms is that there is little need to build exceptions into "
18591 "copyright when the term itself is kept short. A clear and active "
18592 "<quote>lawyer-free zone</quote> makes the complexities of <quote>fair "
18593 "use</quote> and <quote>idea/expression</quote> less necessary to navigate."
18597 #. type: Content of: <book><chapter><section><section><orderedlist><listitem><para><footnote><para>
18598 #: freeculture.xml:14003
18600 "Department of Veterans Affairs, Veteran's Application for Compensation "
18601 "and/or Pension, VA Form 21-526 (OMB Approved No. 2900-0001), available at "
18602 "<ulink url=\"http://free-culture.cc/notes/\">link #75</ulink>."
18605 #. type: Content of: <book><chapter><section><section><orderedlist><listitem><para><indexterm><primary>
18606 #: freeculture.xml:14011
18607 msgid "veterans' pensions"
18610 #. type: Content of: <book><chapter><section><section><orderedlist><listitem><para>
18611 #: freeculture.xml:13995
18613 "<emphasis>Keep it alive:</emphasis> Copyright should have to be renewed. "
18614 "Especially if the maximum term is long, the copyright owner should be "
18615 "required to signal periodically that he wants the protection continued. This "
18616 "need not be an onerous burden, but there is no reason this monopoly "
18617 "protection has to be granted for free. On average, it takes ninety minutes "
18618 "for a veteran to apply for a pension.<placeholder type=\"footnote\" "
18619 "id=\"0\"/> If we make veterans suffer that burden, I don't see why we "
18620 "couldn't require authors to spend ten minutes every fifty years to file a "
18621 "single form. <placeholder type=\"indexterm\" id=\"1\"/>"
18625 #. type: Content of: <book><chapter><section><section><orderedlist><listitem><para>
18626 #: freeculture.xml:14015
18628 "<emphasis>Keep it prospective:</emphasis> Whatever the term of copyright "
18629 "should be, the clearest lesson that economists teach is that a term once "
18630 "given should not be extended. It might have been a mistake in 1923 for the "
18631 "law to offer authors only a fifty-six-year term. I don't think so, but it's "
18632 "possible. If it was a mistake, then the consequence was that we got fewer "
18633 "authors to create in 1923 than we otherwise would have. But we can't correct "
18634 "that mistake today by increasing the term. No matter what we do today, we "
18635 "will not increase the number of authors who wrote in 1923. Of course, we can "
18636 "increase the reward that those who write now get (or alternatively, increase "
18637 "the copyright burden that smothers many works that are today invisible). But "
18638 "increasing their reward will not increase their creativity in 1923. What's "
18639 "not done is not done, and there's nothing we can do about that now."
18642 #. type: Content of: <book><chapter><section><section><para>
18643 #: freeculture.xml:14031
18645 "These changes together should produce an <emphasis>average</emphasis> "
18646 "copyright term that is much shorter than the current term. Until 1976, the "
18647 "average term was just 32.2 years. We should be aiming for the same."
18650 #. type: Content of: <book><chapter><section><section><para>
18651 #: freeculture.xml:14037
18653 "No doubt the extremists will call these ideas <quote>radical.</quote> (After "
18654 "all, I call them <quote>extremists.</quote>) But again, the term I "
18655 "recommended was longer than the term under Richard Nixon. How "
18656 "<quote>radical</quote> can it be to ask for a more generous copyright law "
18657 "than Richard Nixon presided over?"
18660 #. type: Content of: <book><chapter><section><section><title>
18661 #: freeculture.xml:14047
18662 msgid "3. Free Use Vs. Fair Use"
18665 #. type: Content of: <book><chapter><section><section><para>
18666 #: freeculture.xml:14054
18668 "As I observed at the beginning of this book, property law originally granted "
18669 "property owners the right to control their property from the ground to the "
18670 "heavens. The airplane came along. The scope of property rights quickly "
18671 "changed. There was no fuss, no constitutional challenge. It made no sense "
18672 "anymore to grant that much control, given the emergence of that new "
18676 #. type: Content of: <book><chapter><section><section><para>
18677 #: freeculture.xml:14062
18679 "Our Constitution gives Congress the power to give authors <quote>exclusive "
18680 "right</quote> to <quote>their writings.</quote> Congress has given authors "
18681 "an exclusive right to <quote>their writings</quote> plus any derivative "
18682 "writings (made by others) that are sufficiently close to the author's "
18683 "original work. Thus, if I write a book, and you base a movie on that book, I "
18684 "have the power to deny you the right to release that movie, even though that "
18685 "movie is not <quote>my writing.</quote>"
18689 #. type: Content of: <book><chapter><section><section><para><footnote><para>
18690 #: freeculture.xml:14075
18692 "Benjamin Kaplan, <citetitle>An Unhurried View of Copyright</citetitle> (New "
18693 "York: Columbia University Press, 1967), 32."
18696 #. type: Content of: <book><chapter><section><section><para><indexterm><primary>
18697 #: freeculture.xml:14081
18698 msgid "Kaplan, Benjamin"
18701 #. type: Content of: <book><chapter><section><section><para>
18702 #: freeculture.xml:14071
18704 "Congress granted the beginnings of this right in 1870, when it expanded the "
18705 "exclusive right of copyright to include a right to control translations and "
18706 "dramatizations of a work.<placeholder type=\"footnote\" id=\"0\"/> The "
18707 "courts have expanded it slowly through judicial interpretation ever "
18708 "since. This expansion has been commented upon by one of the law's greatest "
18709 "judges, Judge Benjamin Kaplan. <placeholder type=\"indexterm\" id=\"1\"/>"
18713 #. type: Content of: <book><chapter><section><section><blockquote><para><footnote><para>
18714 #: freeculture.xml:14089
18718 #. type: Content of: <book><chapter><section><section><blockquote><para>
18719 #: freeculture.xml:14085
18721 "So inured have we become to the extension of the monopoly to a large range "
18722 "of so-called derivative works, that we no longer sense the oddity of "
18723 "accepting such an enlargement of copyright while yet intoning the "
18724 "abracadabra of idea and expression.<placeholder type=\"footnote\" id=\"0\"/>"
18727 #. type: Content of: <book><chapter><section><section><para>
18728 #: freeculture.xml:14094
18730 "I think it's time to recognize that there are airplanes in this field and "
18731 "the expansiveness of these rights of derivative use no longer make "
18732 "sense. More precisely, they don't make sense for the period of time that a "
18733 "copyright runs. And they don't make sense as an amorphous grant. Consider "
18734 "each limitation in turn."
18737 #. type: Content of: <book><chapter><section><section><para>
18738 #: freeculture.xml:14101
18740 "<emphasis>Term:</emphasis> If Congress wants to grant a derivative right, "
18741 "then that right should be for a much shorter term. It makes sense to protect "
18742 "John Grisham's right to sell the movie rights to his latest novel (or at "
18743 "least I'm willing to assume it does); but it does not make sense for that "
18744 "right to run for the same term as the underlying copyright. The derivative "
18745 "right could be important in inducing creativity; it is not important long "
18746 "after the creative work is done. <placeholder type=\"indexterm\" id=\"0\"/>"
18749 #. type: Content of: <book><chapter><section><section><para>
18750 #: freeculture.xml:14114
18752 "<emphasis>Scope:</emphasis> Likewise should the scope of derivative rights "
18753 "be narrowed. Again, there are some cases in which derivative rights are "
18754 "important. Those should be specified. But the law should draw clear lines "
18755 "around regulated and unregulated uses of copyrighted material. When all "
18756 "<quote>reuse</quote> of creative material was within the control of "
18757 "businesses, perhaps it made sense to require lawyers to negotiate the "
18758 "lines. It no longer makes sense for lawyers to negotiate the lines. Think "
18759 "about all the creative possibilities that digital technologies enable; now "
18760 "imagine pouring molasses into the machines. That's what this general "
18761 "requirement of permission does to the creative process. Smothers it."
18764 #. type: Content of: <book><chapter><section><section><para>
18765 #: freeculture.xml:14128
18767 "This was the point that Alben made when describing the making of the Clint "
18768 "Eastwood CD. While it makes sense to require negotiation for foreseeable "
18769 "derivative rights—turning a book into a movie, or a poem into a "
18770 "musical score—it doesn't make sense to require negotiation for the "
18771 "unforeseeable. Here, a statutory right would make much more sense."
18774 #. type: Content of: <book><chapter><section><section><para><footnote><para><indexterm><primary>
18775 #: freeculture.xml:14144
18776 msgid "Goldstein, Paul"
18779 #. type: Content of: <book><chapter><section><section><para><footnote><para>
18780 #: freeculture.xml:14142
18782 "Paul Goldstein, <citetitle>Copyright's Highway: From Gutenberg to the "
18783 "Celestial Jukebox</citetitle> (Stanford: Stanford University Press, 2003), "
18784 "187–216. <placeholder type=\"indexterm\" id=\"0\"/>"
18787 #. type: Content of: <book><chapter><section><section><para>
18788 #: freeculture.xml:14136
18790 "In each of these cases, the law should mark the uses that are protected, and "
18791 "the presumption should be that other uses are not protected. This is the "
18792 "reverse of the recommendation of my colleague Paul Goldstein.<placeholder "
18793 "type=\"footnote\" id=\"0\"/> His view is that the law should be written so "
18794 "that expanded protections follow expanded uses."
18797 #. type: Content of: <book><chapter><section><section><para>
18798 #: freeculture.xml:14150
18800 "Goldstein's analysis would make perfect sense if the cost of the legal "
18801 "system were small. But as we are currently seeing in the context of the "
18802 "Internet, the uncertainty about the scope of protection, and the incentives "
18803 "to protect existing architectures of revenue, combined with a strong "
18804 "copyright, weaken the process of innovation."
18808 #. type: Content of: <book><chapter><section><section><para>
18809 #: freeculture.xml:14157
18811 "The law could remedy this problem either by removing protection beyond the "
18812 "part explicitly drawn or by granting reuse rights upon certain statutory "
18813 "conditions. Either way, the effect would be to free a great deal of culture "
18814 "to others to cultivate. And under a statutory rights regime, that reuse "
18815 "would earn artists more income."
18818 #. type: Content of: <book><chapter><section><section><title>
18819 #: freeculture.xml:14167
18820 msgid "4. Liberate the Music—Again"
18823 #. type: Content of: <book><chapter><section><section><para>
18824 #: freeculture.xml:14169
18826 "The battle that got this whole war going was about music, so it wouldn't be "
18827 "fair to end this book without addressing the issue that is, to most people, "
18828 "most pressing—music. There is no other policy issue that better "
18829 "teaches the lessons of this book than the battles around the sharing of "
18833 #. type: Content of: <book><chapter><section><section><para>
18834 #: freeculture.xml:14176
18836 "The appeal of file-sharing music was the crack cocaine of the Internet's "
18837 "growth. It drove demand for access to the Internet more powerfully than any "
18838 "other single application. It was the Internet's killer app—possibly in "
18839 "two senses of that word. It no doubt was the application that drove demand "
18840 "for bandwidth. It may well be the application that drives demand for "
18841 "regulations that in the end kill innovation on the network."
18844 #. type: Content of: <book><chapter><section><section><para>
18845 #: freeculture.xml:14185
18847 "The aim of copyright, with respect to content in general and music in "
18848 "particular, is to create the incentives for music to be composed, performed, "
18849 "and, most importantly, spread. The law does this by giving an exclusive "
18850 "right to a composer to control public performances of his work, and to a "
18851 "performing artist to control copies of her performance."
18854 #. type: Content of: <book><chapter><section><section><para>
18855 #: freeculture.xml:14192
18857 "File-sharing networks complicate this model by enabling the spread of "
18858 "content for which the performer has not been paid. But of course, that's not "
18859 "all the file-sharing networks do. As I described in chapter <xref "
18860 "xrefstyle=\"select: labelnumber\" linkend=\"piracy\"/>, they enable four "
18861 "different kinds of sharing:"
18865 #. type: Content of: <book><chapter><section><section><orderedlist><listitem><para>
18866 #: freeculture.xml:14201
18868 "There are some who are using sharing networks as substitutes for purchasing "
18873 #. type: Content of: <book><chapter><section><section><orderedlist><listitem><para>
18874 #: freeculture.xml:14206
18876 "There are also some who are using sharing networks to sample, on the way to "
18882 #. type: Content of: <book><chapter><section><section><orderedlist><listitem><para>
18883 #: freeculture.xml:14212
18885 "There are many who are using file-sharing networks to get access to content "
18886 "that is no longer sold but is still under copyright or that would have been "
18887 "too cumbersome to buy off the Net."
18891 #. type: Content of: <book><chapter><section><section><orderedlist><listitem><para>
18892 #: freeculture.xml:14218
18894 "There are many who are using file-sharing networks to get access to content "
18895 "that is not copyrighted or to get access that the copyright owner plainly "
18899 #. type: Content of: <book><chapter><section><section><para>
18900 #: freeculture.xml:14224
18902 "Any reform of the law needs to keep these different uses in focus. It must "
18903 "avoid burdening type D even if it aims to eliminate type A. The eagerness "
18904 "with which the law aims to eliminate type A, moreover, should depend upon "
18905 "the magnitude of type B. As with VCRs, if the net effect of sharing is "
18906 "actually not very harmful, the need for regulation is significantly "
18910 #. type: Content of: <book><chapter><section><section><para>
18911 #: freeculture.xml:14232
18913 "As I said in chapter <xref xrefstyle=\"select: labelnumber\" "
18914 "linkend=\"piracy\"/>, the actual harm caused by sharing is controversial. "
18915 "For the purposes of this chapter, however, I assume the harm is real. I "
18916 "assume, in other words, that type A sharing is significantly greater than "
18917 "type B, and is the dominant use of sharing networks."
18920 #. type: Content of: <book><chapter><section><section><para>
18921 #: freeculture.xml:14240
18923 "Nonetheless, there is a crucial fact about the current technological context "
18924 "that we must keep in mind if we are to understand how the law should "
18928 #. type: Content of: <book><chapter><section><section><para>
18929 #: freeculture.xml:14245
18931 "Today, file sharing is addictive. In ten years, it won't be. It is addictive "
18932 "today because it is the easiest way to gain access to a broad range of "
18933 "content. It won't be the easiest way to get access to a broad range of "
18934 "content in ten years. Today, access to the Internet is cumbersome and "
18935 "slow—we in the United States are lucky to have broadband service at "
18936 "1.5 MBs, and very rarely do we get service at that speed both up and "
18937 "down. Although wireless access is growing, most of us still get access "
18938 "across wires. Most only gain access through a machine with a keyboard. The "
18939 "idea of the always on, always connected Internet is mainly just an idea."
18943 #. type: Content of: <book><chapter><section><section><para>
18944 #: freeculture.xml:14257
18946 "But it will become a reality, and that means the way we get access to the "
18947 "Internet today is a technology in transition. Policy makers should not make "
18948 "policy on the basis of technology in transition. They should make policy on "
18949 "the basis of where the technology is going. The question should not be, how "
18950 "should the law regulate sharing in this world? The question should be, what "
18951 "law will we require when the network becomes the network it is clearly "
18952 "becoming? That network is one in which every machine with electricity is "
18953 "essentially on the Net; where everywhere you are—except maybe the "
18954 "desert or the Rockies—you can instantaneously be connected to the "
18955 "Internet. Imagine the Internet as ubiquitous as the best cell-phone service, "
18956 "where with the flip of a device, you are connected."
18959 #. type: Content of: <book><chapter><section><section><indexterm><primary>
18960 #: freeculture.xml:14271
18961 msgid "cell phones, music streamed over"
18965 #. type: Content of: <book><chapter><section><section><para><footnote><para>
18966 #: freeculture.xml:14291
18968 "See, for example, <quote>Music Media Watch,</quote> The J@pan "
18969 "Inc. Newsletter, 3 April 2002, available at <ulink "
18970 "url=\"http://free-culture.cc/notes/\">link #76</ulink>."
18973 #. type: Content of: <book><chapter><section><section><para>
18974 #: freeculture.xml:14273
18976 "In that world, it will be extremely easy to connect to services that give "
18977 "you access to content on the fly—such as Internet radio, content that "
18978 "is streamed to the user when the user demands. Here, then, is the critical "
18979 "point: When it is <emphasis>extremely</emphasis> easy to connect to services "
18980 "that give access to content, it will be <emphasis>easier</emphasis> to "
18981 "connect to services that give you access to content than it will be to "
18982 "download and store content <emphasis>on the many devices you will have for "
18983 "playing content</emphasis>. It will be easier, in other words, to subscribe "
18984 "than it will be to be a database manager, as everyone in the "
18985 "download-sharing world of Napster-like technologies essentially is. Content "
18986 "services will compete with content sharing, even if the services charge "
18987 "money for the content they give access to. Already cell-phone services in "
18988 "Japan offer music (for a fee) streamed over cell phones (enhanced with plugs "
18989 "for headphones). The Japanese are paying for this content even though "
18990 "<quote>free</quote> content is available in the form of MP3s across the "
18991 "Web.<placeholder type=\"footnote\" id=\"0\"/>"
18995 #. type: Content of: <book><chapter><section><section><para>
18996 #: freeculture.xml:14298
18998 "This point about the future is meant to suggest a perspective on the "
18999 "present: It is emphatically temporary. The <quote>problem</quote> with file "
19000 "sharing—to the extent there is a real problem—is a problem that "
19001 "will increasingly disappear as it becomes easier to connect to the "
19002 "Internet. And thus it is an extraordinary mistake for policy makers today "
19003 "to be <quote>solving</quote> this problem in light of a technology that will "
19004 "be gone tomorrow. The question should not be how to regulate the Internet "
19005 "to eliminate file sharing (the Net will evolve that problem away). The "
19006 "question instead should be how to assure that artists get paid, during this "
19007 "transition between twentieth-century models for doing business and "
19008 "twenty-first-century technologies."
19011 #. type: Content of: <book><chapter><section><section><para>
19012 #: freeculture.xml:14314
19014 "The answer begins with recognizing that there are different "
19015 "<quote>problems</quote> here to solve. Let's start with type D "
19016 "content—uncopyrighted content or copyrighted content that the artist "
19017 "wants shared. The <quote>problem</quote> with this content is to make sure "
19018 "that the technology that would enable this kind of sharing is not rendered "
19019 "illegal. You can think of it this way: Pay phones are used to deliver ransom "
19020 "demands, no doubt. But there are many who need to use pay phones who have "
19021 "nothing to do with ransoms. It would be wrong to ban pay phones in order to "
19022 "eliminate kidnapping."
19025 #. type: Content of: <book><chapter><section><section><para>
19026 #: freeculture.xml:14325
19028 "Type C content raises a different <quote>problem.</quote> This is content "
19029 "that was, at one time, published and is no longer available. It may be "
19030 "unavailable because the artist is no longer valuable enough for the record "
19031 "label he signed with to carry his work. Or it may be unavailable because the "
19032 "work is forgotten. Either way, the aim of the law should be to facilitate "
19033 "the access to this content, ideally in a way that returns something to the "
19037 #. type: Content of: <book><chapter><section><section><para>
19038 #: freeculture.xml:14334
19040 "Again, the model here is the used book store. Once a book goes out of print, "
19041 "it may still be available in libraries and used book stores. But libraries "
19042 "and used book stores don't pay the copyright owner when someone reads or "
19043 "buys an out-of-print book. That makes total sense, of course, since any "
19044 "other system would be so burdensome as to eliminate the possibility of used "
19045 "book stores' existing. But from the author's perspective, this "
19046 "<quote>sharing</quote> of his content without his being compensated is less "
19050 #. type: Content of: <book><chapter><section><section><para>
19051 #: freeculture.xml:14344
19053 "The model of used book stores suggests that the law could simply deem "
19054 "out-of-print music fair game. If the publisher does not make copies of the "
19055 "music available for sale, then commercial and noncommercial providers would "
19056 "be free, under this rule, to <quote>share</quote> that content, even though "
19057 "the sharing involved making a copy. The copy here would be incidental to the "
19058 "trade; in a context where commercial publishing has ended, trading music "
19059 "should be as free as trading books."
19063 #. type: Content of: <book><chapter><section><section><para>
19064 #: freeculture.xml:14355
19066 "Alternatively, the law could create a statutory license that would ensure "
19067 "that artists get something from the trade of their work. For example, if the "
19068 "law set a low statutory rate for the commercial sharing of content that was "
19069 "not offered for sale by a commercial publisher, and if that rate were "
19070 "automatically transferred to a trust for the benefit of the artist, then "
19071 "businesses could develop around the idea of trading this content, and "
19072 "artists would benefit from this trade."
19075 #. type: Content of: <book><chapter><section><section><para>
19076 #: freeculture.xml:14365
19078 "This system would also create an incentive for publishers to keep works "
19079 "available commercially. Works that are available commercially would not be "
19080 "subject to this license. Thus, publishers could protect the right to charge "
19081 "whatever they want for content if they kept the work commercially "
19082 "available. But if they don't keep it available, and instead, the computer "
19083 "hard disks of fans around the world keep it alive, then any royalty owed for "
19084 "such copying should be much less than the amount owed a commercial "
19088 #. type: Content of: <book><chapter><section><section><para>
19089 #: freeculture.xml:14375
19091 "The hard case is content of types A and B, and again, this case is hard only "
19092 "because the extent of the problem will change over time, as the technologies "
19093 "for gaining access to content change. The law's solution should be as "
19094 "flexible as the problem is, understanding that we are in the middle of a "
19095 "radical transformation in the technology for delivering and accessing "
19099 #. type: Content of: <book><chapter><section><section><para>
19100 #: freeculture.xml:14383
19102 "So here's a solution that will at first seem very strange to both sides in "
19103 "this war, but which upon reflection, I suggest, should make some sense."
19106 #. type: Content of: <book><chapter><section><section><para>
19107 #: freeculture.xml:14387
19109 "Stripped of the rhetoric about the sanctity of property, the basic claim of "
19110 "the content industry is this: A new technology (the Internet) has harmed a "
19111 "set of rights that secure copyright. If those rights are to be protected, "
19112 "then the content industry should be compensated for that harm. Just as the "
19113 "technology of tobacco harmed the health of millions of Americans, or the "
19114 "technology of asbestos caused grave illness to thousands of miners, so, too, "
19115 "has the technology of digital networks harmed the interests of the content "
19120 #. type: Content of: <book><chapter><section><section><para>
19121 #: freeculture.xml:14398
19123 "I love the Internet, and so I don't like likening it to tobacco or "
19124 "asbestos. But the analogy is a fair one from the perspective of the law. "
19125 "And it suggests a fair response: Rather than seeking to destroy the "
19126 "Internet, or the p2p technologies that are currently harming content "
19127 "providers on the Internet, we should find a relatively simple way to "
19128 "compensate those who are harmed."
19131 #. type: Content of: <book><chapter><section><section><para><footnote><para><indexterm><primary>
19132 #: freeculture.xml:14447
19133 msgid "Fisher, William"
19136 #. type: Content of: <book><chapter><section><section><indexterm><primary>
19137 #: freeculture.xml:14449 freeculture.xml:14462
19138 msgid "Promises to Keep (Fisher)"
19141 #. type: Content of: <book><chapter><section><section><para><footnote><para>
19142 #: freeculture.xml:14410
19144 "<placeholder type=\"indexterm\" id=\"0\"/> William Fisher, "
19145 "<citetitle>Digital Music: Problems and Possibilities</citetitle> (last "
19146 "revised: 10 October 2000), available at <ulink "
19147 "url=\"http://free-culture.cc/notes/\">link #77</ulink>; William Fisher, "
19148 "<citetitle>Promises to Keep: Technology, Law, and the Future of "
19149 "Entertainment</citetitle> (forthcoming) (Stanford: Stanford University "
19150 "Press, 2004), ch. 6, available at <ulink "
19151 "url=\"http://free-culture.cc/notes/\">link #78</ulink>. Professor Netanel "
19152 "has proposed a related idea that would exempt noncommercial sharing from the "
19153 "reach of copyright and would establish compensation to artists to balance "
19154 "any loss. See Neil Weinstock Netanel, <quote>Impose a Noncommercial Use Levy "
19155 "to Allow Free P2P File Sharing,</quote> available at <ulink "
19156 "url=\"http://free-culture.cc/notes/\">link #79</ulink>. For other proposals, "
19157 "see Lawrence Lessig, <quote>Who's Holding Back Broadband?</quote> "
19158 "<citetitle>Washington Post</citetitle>, 8 January 2002, A17; Philip "
19159 "S. Corwin on behalf of Sharman Networks, A Letter to Senator Joseph "
19160 "R. Biden, Jr., Chairman of the Senate Foreign Relations Committee, 26 "
19161 "February 2002, available at <ulink "
19162 "url=\"http://free-culture.cc/notes/\">link #80</ulink>; Serguei Osokine, "
19163 "<citetitle>A Quick Case for Intellectual Property Use Fee "
19164 "(IPUF)</citetitle>, 3 March 2002, available at <ulink "
19165 "url=\"http://free-culture.cc/notes/\">link #81</ulink>; Jefferson Graham, "
19166 "<quote>Kazaa, Verizon Propose to Pay Artists Directly,</quote> "
19167 "<citetitle>USA Today</citetitle>, 13 May 2002, available at <ulink "
19168 "url=\"http://free-culture.cc/notes/\">link #82</ulink>; Steven M. Cherry, "
19169 "<quote>Getting Copyright Right,</quote> IEEE Spectrum Online, 1 July 2002, "
19170 "available at <ulink url=\"http://free-culture.cc/notes/\">link #83</ulink>; "
19171 "Declan McCullagh, <quote>Verizon's Copyright Campaign,</quote> CNET "
19172 "News.com, 27 August 2002, available at <ulink "
19173 "url=\"http://free-culture.cc/notes/\">link #84</ulink>. Fisher's proposal "
19174 "is very similar to Richard Stallman's proposal for DAT. Unlike Fisher's, "
19175 "Stallman's proposal would not pay artists directly proportionally, though "
19176 "more popular artists would get more than the less popular. As is typical "
19177 "with Stallman, his proposal predates the current debate by about a "
19178 "decade. See <ulink url=\"http://free-culture.cc/notes/\">link #85</ulink>. "
19179 "<placeholder type=\"indexterm\" id=\"1\"/> <placeholder type=\"indexterm\" "
19180 "id=\"2\"/> <placeholder type=\"indexterm\" id=\"3\"/>"
19183 #. type: Content of: <book><chapter><section><section><para>
19184 #: freeculture.xml:14406
19186 "The idea would be a modification of a proposal that has been floated by "
19187 "Harvard law professor William Fisher.<placeholder type=\"footnote\" "
19188 "id=\"0\"/> Fisher suggests a very clever way around the current impasse of "
19189 "the Internet. Under his plan, all content capable of digital transmission "
19190 "would (1) be marked with a digital watermark (don't worry about how easy it "
19191 "is to evade these marks; as you'll see, there's no incentive to evade "
19192 "them). Once the content is marked, then entrepreneurs would develop (2) "
19193 "systems to monitor how many items of each content were distributed. On the "
19194 "basis of those numbers, then (3) artists would be compensated. The "
19195 "compensation would be paid for by (4) an appropriate tax."
19198 #. type: Content of: <book><chapter><section><section><para>
19199 #: freeculture.xml:14464
19201 "Fisher's proposal is careful and comprehensive. It raises a million "
19202 "questions, most of which he answers well in his upcoming book, "
19203 "<citetitle>Promises to Keep</citetitle>. The modification that I would make "
19204 "is relatively simple: Fisher imagines his proposal replacing the existing "
19205 "copyright system. I imagine it complementing the existing system. The aim "
19206 "of the proposal would be to facilitate compensation to the extent that harm "
19207 "could be shown. This compensation would be temporary, aimed at facilitating "
19208 "a transition between regimes. And it would require renewal after a period of "
19209 "years. If it continues to make sense to facilitate free exchange of content, "
19210 "supported through a taxation system, then it can be continued. If this form "
19211 "of protection is no longer necessary, then the system could lapse into the "
19212 "old system of controlling access."
19216 #. type: Content of: <book><chapter><section><section><para>
19217 #: freeculture.xml:14483
19219 "Fisher would balk at the idea of allowing the system to lapse. His aim is "
19220 "not just to ensure that artists are paid, but also to ensure that the system "
19221 "supports the widest range of <quote>semiotic democracy</quote> possible. But "
19222 "the aims of semiotic democracy would be satisfied if the other changes I "
19223 "described were accomplished—in particular, the limits on derivative "
19224 "uses. A system that simply charges for access would not greatly burden "
19225 "semiotic democracy if there were few limitations on what one was allowed to "
19226 "do with the content itself."
19229 #. type: Content of: <book><chapter><section><section><para>
19230 #: freeculture.xml:14497
19232 "No doubt it would be difficult to calculate the proper measure of "
19233 "<quote>harm</quote> to an industry. But the difficulty of making that "
19234 "calculation would be outweighed by the benefit of facilitating "
19235 "innovation. This background system to compensate would also not need to "
19236 "interfere with innovative proposals such as Apple's MusicStore. As experts "
19237 "predicted when Apple launched the MusicStore, it could beat "
19238 "<quote>free</quote> by being easier than free is. This has proven correct: "
19239 "Apple has sold millions of songs at even the very high price of 99 cents a "
19240 "song. (At 99 cents, the cost is the equivalent of a per-song CD price, "
19241 "though the labels have none of the costs of a CD to pay.) Apple's move was "
19242 "countered by Real Networks, offering music at just 79 cents a song. And no "
19243 "doubt there will be a great deal of competition to offer and sell music "
19247 #. type: Content of: <book><chapter><section><section><para>
19248 #: freeculture.xml:14513
19250 "This competition has already occurred against the background of "
19251 "<quote>free</quote> music from p2p systems. As the sellers of cable "
19252 "television have known for thirty years, and the sellers of bottled water for "
19253 "much more than that, there is nothing impossible at all about "
19254 "<quote>competing with free.</quote> Indeed, if anything, the competition "
19255 "spurs the competitors to offer new and better products. This is precisely "
19256 "what the competitive market was to be about. Thus in Singapore, though "
19257 "piracy is rampant, movie theaters are often luxurious—with "
19258 "<quote>first class</quote> seats, and meals served while you watch a "
19259 "movie—as they struggle and succeed in finding ways to compete with "
19260 "<quote>free.</quote>"
19263 #. type: Content of: <book><chapter><section><section><para>
19264 #: freeculture.xml:14525
19266 "This regime of competition, with a backstop to assure that artists don't "
19267 "lose, would facilitate a great deal of innovation in the delivery of "
19268 "content. That competition would continue to shrink type A sharing. It would "
19269 "inspire an extraordinary range of new innovators—ones who would have a "
19270 "right to the content, and would no longer fear the uncertain and "
19271 "barbarically severe punishments of the law."
19274 #. type: Content of: <book><chapter><section><section><para>
19275 #: freeculture.xml:14534
19276 msgid "In summary, then, my proposal is this:"
19280 #. type: Content of: <book><chapter><section><section><para>
19281 #: freeculture.xml:14539
19283 "The Internet is in transition. We should not be regulating a technology in "
19284 "transition. We should instead be regulating to minimize the harm to "
19285 "interests affected by this technological change, while enabling, and "
19286 "encouraging, the most efficient technology we can create."
19289 #. type: Content of: <book><chapter><section><section><para>
19290 #: freeculture.xml:14546
19291 msgid "We can minimize that harm while maximizing the benefit to innovation by"
19295 #. type: Content of: <book><chapter><section><section><orderedlist><listitem><para>
19296 #: freeculture.xml:14552
19297 msgid "guaranteeing the right to engage in type D sharing;"
19301 #. type: Content of: <book><chapter><section><section><orderedlist><listitem><para>
19302 #: freeculture.xml:14556
19304 "permitting noncommercial type C sharing without liability, and commercial "
19305 "type C sharing at a low and fixed rate set by statute;"
19309 #. type: Content of: <book><chapter><section><section><orderedlist><listitem><para>
19310 #: freeculture.xml:14562
19312 "while in this transition, taxing and compensating for type A sharing, to the "
19313 "extent actual harm is demonstrated."
19316 #. type: Content of: <book><chapter><section><section><para>
19317 #: freeculture.xml:14567
19319 "But what if <quote>piracy</quote> doesn't disappear? What if there is a "
19320 "competitive market providing content at a low cost, but a significant number "
19321 "of consumers continue to <quote>take</quote> content for nothing? Should the "
19322 "law do something then?"
19325 #. type: Content of: <book><chapter><section><section><para>
19326 #: freeculture.xml:14573
19328 "Yes, it should. But, again, what it should do depends upon how the facts "
19329 "develop. These changes may not eliminate type A sharing. But the real issue "
19330 "is not whether it eliminates sharing in the abstract. The real issue is its "
19331 "effect on the market. Is it better (a) to have a technology that is 95 "
19332 "percent secure and produces a market of size <citetitle>x</citetitle>, or "
19333 "(b) to have a technology that is 50 percent secure but produces a market of "
19334 "five times <citetitle>x</citetitle>? Less secure might produce more "
19335 "unauthorized sharing, but it is likely to also produce a much bigger market "
19336 "in authorized sharing. The most important thing is to assure artists' "
19337 "compensation without breaking the Internet. Once that's assured, then it may "
19338 "well be appropriate to find ways to track down the petty pirates."
19342 #. type: Content of: <book><chapter><section><section><para>
19343 #: freeculture.xml:14587
19345 "But we're a long way away from whittling the problem down to this subset of "
19346 "type A sharers. And our focus until we're there should not be on finding "
19347 "ways to break the Internet. Our focus until we're there should be on how to "
19348 "make sure the artists are paid, while protecting the space for innovation "
19349 "and creativity that the Internet is."
19352 #. type: Content of: <book><chapter><section><section><title>
19353 #: freeculture.xml:14598
19354 msgid "5. Fire Lots of Lawyers"
19357 #. type: Content of: <book><chapter><section><section><para>
19358 #: freeculture.xml:14600
19360 "I'm a lawyer. I make lawyers for a living. I believe in the law. I believe "
19361 "in the law of copyright. Indeed, I have devoted my life to working in law, "
19362 "not because there are big bucks at the end but because there are ideals at "
19363 "the end that I would love to live."
19366 #. type: Content of: <book><chapter><section><section><para>
19367 #: freeculture.xml:14606
19369 "Yet much of this book has been a criticism of lawyers, or the role lawyers "
19370 "have played in this debate. The law speaks to ideals, but it is my view that "
19371 "our profession has become too attuned to the client. And in a world where "
19372 "the rich clients have one strong view, the unwillingness of the profession "
19373 "to question or counter that one strong view queers the law."
19377 #. type: Content of: <book><chapter><section><section><para><footnote><para>
19378 #: freeculture.xml:14623
19380 "Lawrence Lessig, <quote>Copyright's First Amendment</quote> (Melville "
19381 "B. Nimmer Memorial Lecture), <citetitle>UCLA Law Review</citetitle> 48 "
19382 "(2001): 1057, 1069–70."
19385 #. type: Content of: <book><chapter><section><section><para>
19386 #: freeculture.xml:14614
19388 "The evidence of this bending is compelling. I'm attacked as a "
19389 "<quote>radical</quote> by many within the profession, yet the positions that "
19390 "I am advocating are precisely the positions of some of the most moderate and "
19391 "significant figures in the history of this branch of the law. Many, for "
19392 "example, thought crazy the challenge that we brought to the Copyright Term "
19393 "Extension Act. Yet just thirty years ago, the dominant scholar and "
19394 "practitioner in the field of copyright, Melville Nimmer, thought it "
19395 "obvious.<placeholder type=\"footnote\" id=\"0\"/>"
19398 #. type: Content of: <book><chapter><section><section><para>
19399 #: freeculture.xml:14629
19401 "However, my criticism of the role that lawyers have played in this debate is "
19402 "not just about a professional bias. It is more importantly about our failure "
19403 "to actually reckon the costs of the law."
19406 #. type: Content of: <book><chapter><section><section><para><footnote><para>
19407 #: freeculture.xml:14639
19409 "A good example is the work of Professor Stan Liebowitz. Liebowitz is to be "
19410 "commended for his careful review of data about infringement, leading him to "
19411 "question his own publicly stated position—twice. He initially "
19412 "predicted that downloading would substantially harm the industry. He then "
19413 "revised his view in light of the data, and he has since revised his view "
19414 "again. Compare Stan J. Liebowitz, <citetitle>Rethinking the Network "
19415 "Economy: The True Forces That Drive the Digital Marketplace</citetitle> (New "
19416 "York: Amacom, 2002), (reviewing his original view but expressing skepticism) "
19417 "with Stan J. Liebowitz, <quote>Will MP3s Annihilate the Record "
19418 "Industry?</quote> working paper, June 2003, available at <ulink "
19419 "url=\"http://free-culture.cc/notes/\">link #86</ulink>. Liebowitz's careful "
19420 "analysis is extremely valuable in estimating the effect of file-sharing "
19421 "technology. In my view, however, he underestimates the costs of the legal "
19422 "system. See, for example, <citetitle>Rethinking</citetitle>, 174–76. "
19423 "<placeholder type=\"indexterm\" id=\"0\"/>"
19426 #. type: Content of: <book><chapter><section><section><para>
19427 #: freeculture.xml:14634
19429 "Economists are supposed to be good at reckoning costs and benefits. But "
19430 "more often than not, economists, with no clue about how the legal system "
19431 "actually functions, simply assume that the transaction costs of the legal "
19432 "system are slight.<placeholder type=\"footnote\" id=\"0\"/> They see a "
19433 "system that has been around for hundreds of years, and they assume it works "
19434 "the way their elementary school civics class taught them it works."
19438 #. type: Content of: <book><chapter><section><section><para>
19439 #: freeculture.xml:14663
19441 "But the legal system doesn't work. Or more accurately, it doesn't work for "
19442 "anyone except those with the most resources. Not because the system is "
19443 "corrupt. I don't think our legal system (at the federal level, at least) is "
19444 "at all corrupt. I mean simply because the costs of our legal system are so "
19445 "astonishingly high that justice can practically never be done."
19448 #. type: Content of: <book><chapter><section><section><para>
19449 #: freeculture.xml:14671
19451 "These costs distort free culture in many ways. A lawyer's time is billed at "
19452 "the largest firms at more than $400 per hour. How much time should such a "
19453 "lawyer spend reading cases carefully, or researching obscure strands of "
19454 "authority? The answer is the increasing reality: very little. The law "
19455 "depended upon the careful articulation and development of doctrine, but the "
19456 "careful articulation and development of legal doctrine depends upon careful "
19457 "work. Yet that careful work costs too much, except in the most high-profile "
19458 "and costly cases."
19461 #. type: Content of: <book><chapter><section><section><para>
19462 #: freeculture.xml:14681
19464 "The costliness and clumsiness and randomness of this system mock our "
19465 "tradition. And lawyers, as well as academics, should consider it their duty "
19466 "to change the way the law works—or better, to change the law so that "
19467 "it works. It is wrong that the system works well only for the top 1 percent "
19468 "of the clients. It could be made radically more efficient, and inexpensive, "
19469 "and hence radically more just."
19472 #. type: Content of: <book><chapter><section><section><para>
19473 #: freeculture.xml:14689
19475 "But until that reform is complete, we as a society should keep the law away "
19476 "from areas that we know it will only harm. And that is precisely what the "
19477 "law will too often do if too much of our culture is left to its review."
19480 #. type: Content of: <book><chapter><section><section><para>
19481 #: freeculture.xml:14696
19483 "Think about the amazing things your kid could do or make with digital "
19484 "technology—the film, the music, the Web page, the blog. Or think about "
19485 "the amazing things your community could facilitate with digital "
19486 "technology—a wiki, a barn raising, activism to change something. "
19487 "Think about all those creative things, and then imagine cold molasses poured "
19488 "onto the machines. This is what any regime that requires permission "
19489 "produces. Again, this is the reality of Brezhnev's Russia."
19493 #. type: Content of: <book><chapter><section><section><para>
19494 #: freeculture.xml:14705
19496 "The law should regulate in certain areas of culture—but it should "
19497 "regulate culture only where that regulation does good. Yet lawyers rarely "
19498 "test their power, or the power they promote, against this simple pragmatic "
19499 "question: <quote>Will it do good?</quote> When challenged about the "
19500 "expanding reach of the law, the lawyer answers, <quote>Why not?</quote>"
19503 #. type: Content of: <book><chapter><section><section><para>
19504 #: freeculture.xml:14714
19506 "We should ask, <quote>Why?</quote> Show me why your regulation of culture is "
19507 "needed. Show me how it does good. And until you can show me both, keep your "
19511 #. type: Content of: <book><chapter><title>
19512 #: freeculture.xml:14723
19516 #. type: Content of: <book><chapter><para>
19517 #: freeculture.xml:14725
19519 "Throughout this text, there are references to links on the World Wide "
19520 "Web. As anyone who has tried to use the Web knows, these links can be highly "
19521 "unstable. I have tried to remedy the instability by redirecting readers to "
19522 "the original source through the Web site associated with this book. For each "
19523 "link below, you can go to http://free-culture.cc/notes and locate the "
19524 "original source by clicking on the number after the # sign. If the original "
19525 "link remains alive, you will be redirected to that link. If the original "
19526 "link has disappeared, you will be redirected to an appropriate reference for "
19530 #. type: Content of: <book><chapter><title>
19531 #: freeculture.xml:14740
19532 msgid "ACKNOWLEDGMENTS"
19535 #. type: Content of: <book><chapter><para>
19536 #: freeculture.xml:14742
19538 "This book is the product of a long and as yet unsuccessful struggle that "
19539 "began when I read of Eric Eldred's war to keep books free. Eldred's work "
19540 "helped launch a movement, the free culture movement, and it is to him that "
19541 "this book is dedicated."
19544 #. type: Content of: <book><chapter><para>
19545 #: freeculture.xml:14749
19547 "I received guidance in various places from friends and academics, including "
19548 "Glenn Brown, Peter DiCola, Jennifer Mnookin, Richard Posner, Mark Rose, and "
19549 "Kathleen Sullivan. And I received correction and guidance from many amazing "
19550 "students at Stanford Law School and Stanford University. They included "
19551 "Andrew B. Coan, John Eden, James P. Fellers, Christopher Guzelian, Erica "
19552 "Goldberg, Robert Hallman, Andrew Harris, Matthew Kahn, Brian Link, Ohad "
19553 "Mayblum, Alina Ng, and Erica Platt. I am particularly grateful to Catherine "
19554 "Crump and Harry Surden, who helped direct their research, and to Laura "
19555 "Lynch, who brilliantly managed the army that they assembled, and provided "
19556 "her own critical eye on much of this."
19560 #. type: Content of: <book><chapter><para>
19561 #: freeculture.xml:14762
19563 "Yuko Noguchi helped me to understand the laws of Japan as well as its "
19564 "culture. I am thankful to her, and to the many in Japan who helped me "
19565 "prepare this book: Joi Ito, Takayuki Matsutani, Naoto Misaki, Michihiro "
19566 "Sasaki, Hiromichi Tanaka, Hiroo Yamagata, and Yoshihiro Yonezawa. I am "
19567 "thankful as well as to Professor Nobuhiro Nakayama, and the Tokyo University "
19568 "Business Law Center, for giving me the chance to spend time in Japan, and to "
19569 "Tadashi Shiraishi and Kiyokazu Yamagami for their generous help while I was "
19573 #. type: Content of: <book><chapter><para>
19574 #: freeculture.xml:14773
19576 "These are the traditional sorts of help that academics regularly draw "
19577 "upon. But in addition to them, the Internet has made it possible to receive "
19578 "advice and correction from many whom I have never even met. Among those who "
19579 "have responded with extremely helpful advice to requests on my blog about "
19580 "the book are Dr. Mohammad Al-Ubaydli, David Gerstein, and Peter DiMauro, as "
19581 "well as a long list of those who had specific ideas about ways to develop my "
19582 "argument. They included Richard Bondi, Steven Cherry, David Coe, Nik "
19583 "Cubrilovic, Bob Devine, Charles Eicher, Thomas Guida, Elihu M. Gerson, "
19584 "Jeremy Hunsinger, Vaughn Iverson, John Karabaic, Jeff Keltner, James "
19585 "Lindenschmidt, K. L. Mann, Mark Manning, Nora McCauley, Jeffrey McHugh, Evan "
19586 "McMullen, Fred Norton, John Pormann, Pedro A. D. Rezende, Shabbir Safdar, "
19587 "Saul Schleimer, Clay Shirky, Adam Shostack, Kragen Sitaker, Chris Smith, "
19588 "Bruce Steinberg, Andrzej Jan Taramina, Sean Walsh, Matt Wasserman, Miljenko "
19589 "Williams, <quote>Wink,</quote> Roger Wood, <quote>Ximmbo da Jazz,</quote> "
19590 "and Richard Yanco. (I apologize if I have missed anyone; with computers come "
19591 "glitches, and a crash of my e-mail system meant I lost a bunch of great "
19595 #. type: Content of: <book><chapter><para>
19596 #: freeculture.xml:14793
19598 "Richard Stallman and Michael Carroll each read the whole book in draft, and "
19599 "each provided extremely helpful correction and advice. Michael helped me to "
19600 "see more clearly the significance of the regulation of derivitive works. And "
19601 "Richard corrected an embarrassingly large number of errors. While my work is "
19602 "in part inspired by Stallman's, he does not agree with me in important "
19603 "places throughout this book."
19606 #. type: Content of: <book><chapter><para>
19607 #: freeculture.xml:14802
19609 "Finally, and forever, I am thankful to Bettina, who has always insisted that "
19610 "there would be unending happiness away from these battles, and who has "
19611 "always been right. This slow learner is, as ever, grateful for her perpetual "
19612 "patience and love."