Updated nb translation.

diff --git a/po/how-to-destroy-surveillance-capitalism.nb.po b/po/how-to-destroy-surveillance-capitalism.nb.po
index 0f614c0f7774d8241de7c57def225fbef0e62d90..dff3c79062904aeb278cdd02636cc7f6a629880c 100644 (file)
--- a/po/how-to-destroy-surveillance-capitalism.nb.po
+++ b/po/how-to-destroy-surveillance-capitalism.nb.po
@@ -7,7 +7,7 @@
 msgid ""
 msgstr ""
 "Project-Id-Version: How to Destroy Surveillance Capitalism n/a\n"
 msgid ""
 msgstr ""
 "Project-Id-Version: How to Destroy Surveillance Capitalism n/a\n"

-"POT-Creation-Date: 2020-09-06 11:28+0200\n"
+"POT-Creation-Date: 2020-09-06 21:35+0200\n"

 "PO-Revision-Date: YEAR-MO-DA HO:MI+ZONE\n"
 "Last-Translator: FULL NAME <EMAIL@ADDRESS>\n"
 "Language-Team: LANGUAGE <LL@li.org>\n"
 "PO-Revision-Date: YEAR-MO-DA HO:MI+ZONE\n"
 "Last-Translator: FULL NAME <EMAIL@ADDRESS>\n"
 "Language-Team: LANGUAGE <LL@li.org>\n"


@@ -17,83 +17,67 @@ msgstr ""
 "Content-Transfer-Encoding: 8bit\n"
 
 #. type: Attribute 'lang' of: <book>
 "Content-Transfer-Encoding: 8bit\n"
 
 #. type: Attribute 'lang' of: <book>

-#: complete-book.xml:4

 msgid "en"
 msgstr "nb"
 
 msgid "en"
 msgstr "nb"
 

-#. type: Content of: <book><bookinfo><title>
-#: complete-book.xml:6
+#. type: Content of: <book><chapter><title>

 msgid "How to Destroy Surveillance Capitalism"
 msgstr "Hvordan knuse overvåkningskapitalismen"
 
 msgid "How to Destroy Surveillance Capitalism"
 msgstr "Hvordan knuse overvåkningskapitalismen"
 

+#.  subtitle>
+#. </subtitle 

 #. type: Content of: <book><bookinfo>
 #. type: Content of: <book><bookinfo>

-#: complete-book.xml:8
-msgid "<pubdate>2020-??-??</pubdate> <edition>1</edition>"
-msgstr ""
-
-#. type: Content of: <book><bookinfo><releaseinfo>
-#: complete-book.xml:10
-msgid "git-utgaven"
+msgid "<pubdate>2020-??-??</pubdate>"

 msgstr ""
 
 #. type: Content of: <book><bookinfo><authorgroup><author><firstname>
 msgstr ""
 
 #. type: Content of: <book><bookinfo><authorgroup><author><firstname>

-#: complete-book.xml:13

 msgid "Cory"
 msgstr ""
 
 #. type: Content of: <book><bookinfo><authorgroup><author><surname>
 msgid "Cory"
 msgstr ""
 
 #. type: Content of: <book><bookinfo><authorgroup><author><surname>

-#: complete-book.xml:14

 msgid "Doctorow"
 msgstr ""
 
 #. type: Content of: <book><bookinfo><publisher><address>
 msgid "Doctorow"
 msgstr ""
 
 #. type: Content of: <book><bookinfo><publisher><address>

-#: complete-book.xml:19

 #, no-wrap
 msgid "<city>Oslo</city>"
 msgstr ""
 
 #. type: Content of: <book><bookinfo>
 #, no-wrap
 msgid "<city>Oslo</city>"
 msgstr ""
 
 #. type: Content of: <book><bookinfo>

-#: complete-book.xml:17

 msgid ""
 "<publisher> <publishername>Petter Reinholdtsen</publishername> <placeholder "
 "type=\"address\" id=\"0\"/> </publisher>"
 msgstr ""
 
 #. type: Content of: <book><bookinfo><legalnotice><para><inlinemediaobject>
 msgid ""
 "<publisher> <publishername>Petter Reinholdtsen</publishername> <placeholder "
 "type=\"address\" id=\"0\"/> </publisher>"
 msgstr ""
 
 #. type: Content of: <book><bookinfo><legalnotice><para><inlinemediaobject>

-#: complete-book.xml:25

 msgid ""
 "<imageobject> <imagedata fileref=\"images/cc.png\" contentdepth=\"3em\" "
 "width=\"100%\" align=\"center\"/> </imageobject> <imageobject> <imagedata "
 msgid ""
 "<imageobject> <imagedata fileref=\"images/cc.png\" contentdepth=\"3em\" "
 "width=\"100%\" align=\"center\"/> </imageobject> <imageobject> <imagedata "

-"fileref=\"images/cc.svg\" contentdepth=\"3em\" width=\"100%\" "
-"align=\"center\"/> </imageobject>"
+"fileref=\"images/cc.svg\" contentdepth=\"3em\" width=\"100%\" align=\"center"
+"\"/> </imageobject>"

 msgstr ""
 
 #. type: Content of: <book><bookinfo><legalnotice><para><inlinemediaobject><textobject><phrase>
 msgstr ""
 
 #. type: Content of: <book><bookinfo><legalnotice><para><inlinemediaobject><textobject><phrase>

-#: complete-book.xml:32

 msgid "Creative Commons, Some rights reserved"
 msgstr ""
 
 #. type: Content of: <book><bookinfo><legalnotice><para>
 msgid "Creative Commons, Some rights reserved"
 msgstr ""
 
 #. type: Content of: <book><bookinfo><legalnotice><para>

-#: complete-book.xml:24

 msgid "<placeholder type=\"inlinemediaobject\" id=\"0\"/>"
 msgstr ""
 
 #. type: Content of: <book><bookinfo><legalnotice><para>
 msgid "<placeholder type=\"inlinemediaobject\" id=\"0\"/>"
 msgstr ""
 
 #. type: Content of: <book><bookinfo><legalnotice><para>

-#: complete-book.xml:38

 msgid ""
 "This book is licensed under a Creative Commons license. This license permits "
 "any use of this work, so long as attribution is given.  For more information "
 msgid ""
 "This book is licensed under a Creative Commons license. This license permits "
 "any use of this work, so long as attribution is given.  For more information "

-"about the license visit <ulink "
-"url=\"http://creativecommons.org/licenses/by/1.0/\"/>."
+"about the license visit <ulink url=\"http://creativecommons.org/licenses/"
+"by/1.0/\"/>."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:46
+#. type: Content of: <book><chapter><sect1><title>

 msgid "The net of a thousand lies"
 msgstr "Nettverket av tusen løgner"
 
 msgid "The net of a thousand lies"
 msgstr "Nettverket av tusen løgner"
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:48
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The most surprising thing about the rebirth of flat Earthers in the 21st "
 "century is just how widespread the evidence against them is.  You can "
 msgid ""
 "The most surprising thing about the rebirth of flat Earthers in the 21st "
 "century is just how widespread the evidence against them is.  You can "


@@ -102,8 +86,7 @@ msgid ""
 "commonsense belief that the flat-seeming Earth was, indeed, flat."
 msgstr ""
 
 "commonsense belief that the flat-seeming Earth was, indeed, flat."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:56
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But today, when elementary schools routinely dangle GoPro cameras from "
 "balloons and loft them high enough to photograph the Earth’s curve — to say "
 msgid ""
 "But today, when elementary schools routinely dangle GoPro cameras from "
 "balloons and loft them high enough to photograph the Earth’s curve — to say "


@@ -112,25 +95,22 @@ msgid ""
 "flat."
 msgstr ""
 
 "flat."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:63
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Likewise for white nationalism and eugenics: In an age where you can become "
 "a computational genomics datapoint by swabbing your cheek and mailing it to "
 msgid ""
 "Likewise for white nationalism and eugenics: In an age where you can become "
 "a computational genomics datapoint by swabbing your cheek and mailing it to "

-"a gene-sequencing company along with a modest sum of money, “race science” "
-"has never been easier to refute."
+"a gene-sequencing company along with a modest sum of money, <quote>race "
+"science</quote> has never been easier to refute."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:69
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "We are living through a golden age of both readily available facts and "
 "denial of those facts. Terrible ideas that have lingered on the fringes for "
 "decades or even centuries have gone mainstream seemingly overnight."
 msgstr ""
 
 msgid ""
 "We are living through a golden age of both readily available facts and "
 "denial of those facts. Terrible ideas that have lingered on the fringes for "
 "decades or even centuries have gone mainstream seemingly overnight."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:75
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "When an obscure idea gains currency, there are only two things that can "
 "explain its ascendance: Either the person expressing that idea has gotten a "
 msgid ""
 "When an obscure idea gains currency, there are only two things that can "
 "explain its ascendance: Either the person expressing that idea has gotten a "


@@ -144,62 +124,56 @@ msgid ""
 "the Greta Thunbergs of the world to convince us."
 msgstr ""
 
 "the Greta Thunbergs of the world to convince us."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:88
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"The arguments for ridiculous beliefs in odious conspiracies like "
-"anti-vaccination, climate denial, a flat Earth, and eugenics are no better "
-"than they were a generation ago. Indeed, they’re worse because they are "
-"being pitched to people who have at least a background awareness of the "
-"refuting facts."
+"The arguments for ridiculous beliefs in odious conspiracies like anti-"
+"vaccination, climate denial, a flat Earth, and eugenics are no better than "
+"they were a generation ago. Indeed, they’re worse because they are being "
+"pitched to people who have at least a background awareness of the refuting "
+"facts."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:95
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"Anti-vax has been around since the first vaccines, but the early "
-"anti-vaxxers were pitching people who were less equipped to understand even "
-"the most basic ideas from microbiology, and moreover, those people had not "
+"Anti-vax has been around since the first vaccines, but the early anti-"
+"vaxxers were pitching people who were less equipped to understand even the "
+"most basic ideas from microbiology, and moreover, those people had not "

 "witnessed the extermination of mass-murdering diseases like polio, smallpox, "
 "and measles. Today’s anti-vaxxers are no more eloquent than their forebears, "
 "and they have a much harder job."
 msgstr ""
 
 "witnessed the extermination of mass-murdering diseases like polio, smallpox, "
 "and measles. Today’s anti-vaxxers are no more eloquent than their forebears, "
 "and they have a much harder job."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:104
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "So can these far-fetched conspiracy theorists really be succeeding on the "
 "basis of superior arguments?"
 msgstr ""
 
 msgid ""
 "So can these far-fetched conspiracy theorists really be succeeding on the "
 "basis of superior arguments?"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:108
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Some people think so. Today, there is a widespread belief that machine "
 "learning and commercial surveillance can turn even the most fumble-tongued "
 "conspiracy theorist into a svengali who can warp your perceptions and win "
 msgid ""
 "Some people think so. Today, there is a widespread belief that machine "
 "learning and commercial surveillance can turn even the most fumble-tongued "
 "conspiracy theorist into a svengali who can warp your perceptions and win "

-"your belief by locating vulnerable people and then pitching them with "
-"A.I.-refined arguments that bypass their rational faculties and turn "
-"everyday people into flat Earthers, anti-vaxxers, or even Nazis. When the "
-"RAND Corporation <ulink "
-"url=\"https://www.rand.org/content/dam/rand/pubs/research_reports/RR400/RR453/RAND_RR453.pdf\">blames "
-"Facebook for “radicalization”</ulink> and when Facebook’s role in spreading "
-"coronavirus misinformation is <ulink "
-"url=\"https://secure.avaaz.org/campaign/en/facebook_threat_health/\">blamed "
-"on its algorithm</ulink>, the implicit message is that machine learning and "
-"surveillance are causing the changes in our consensus about what’s true."
+"your belief by locating vulnerable people and then pitching them with A.I.-"
+"refined arguments that bypass their rational faculties and turn everyday "
+"people into flat Earthers, anti-vaxxers, or even Nazis. When the RAND "
+"Corporation <ulink url=\"https://www.rand.org/content/dam/rand/pubs/"
+"research_reports/RR400/RR453/RAND_RR453.pdf\">blames Facebook for "
+"<quote>radicalization</quote></ulink> and when Facebook’s role in spreading "
+"coronavirus misinformation is <ulink url=\"https://secure.avaaz.org/campaign/"
+"en/facebook_threat_health/\">blamed on its algorithm</ulink>, the implicit "
+"message is that machine learning and surveillance are causing the changes in "
+"our consensus about what’s true."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:124
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "After all, in a world where sprawling and incoherent conspiracy theories "
 "like Pizzagate and its successor, QAnon, have widespread followings, "
 "<emphasis>something</emphasis> must be afoot."
 msgstr ""
 
 msgid ""
 "After all, in a world where sprawling and incoherent conspiracy theories "
 "like Pizzagate and its successor, QAnon, have widespread followings, "
 "<emphasis>something</emphasis> must be afoot."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:129
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But what if there’s another explanation? What if it’s the material "
 "circumstances, and not the arguments, that are making the difference for "
 msgid ""
 "But what if there’s another explanation? What if it’s the material "
 "circumstances, and not the arguments, that are making the difference for "


@@ -207,71 +181,66 @@ msgid ""
 "<emphasis>real conspiracies</emphasis> all around us — conspiracies among "
 "wealthy people, their lobbyists, and lawmakers to bury inconvenient facts "
 "and evidence of wrongdoing (these conspiracies are commonly known as "
 "<emphasis>real conspiracies</emphasis> all around us — conspiracies among "
 "wealthy people, their lobbyists, and lawmakers to bury inconvenient facts "
 "and evidence of wrongdoing (these conspiracies are commonly known as "

-"“corruption”) — is making people vulnerable to conspiracy theories?"
+"<quote>corruption</quote>) — is making people vulnerable to conspiracy "
+"theories?"

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:139
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "If it’s trauma and not contagion — material conditions and not ideology — "
 "that is making the difference today and enabling a rise of repulsive "
 "misinformation in the face of easily observed facts, that doesn’t mean our "
 "computer networks are blameless. They’re still doing the heavy work of "
 msgid ""
 "If it’s trauma and not contagion — material conditions and not ideology — "
 "that is making the difference today and enabling a rise of repulsive "
 "misinformation in the face of easily observed facts, that doesn’t mean our "
 "computer networks are blameless. They’re still doing the heavy work of "

-"locating vulnerable people and guiding them through a series of "
-"ever-more-extreme ideas and communities."
+"locating vulnerable people and guiding them through a series of ever-more-"
+"extreme ideas and communities."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:147
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Belief in conspiracy is a raging fire that has done real damage and poses "
 msgid ""
 "Belief in conspiracy is a raging fire that has done real damage and poses "

-"real danger to our planet and species, from epidemics <ulink "
-"url=\"https://www.cdc.gov/measles/cases-outbreaks.html\">kicked off by "
-"vaccine denial</ulink> to genocides <ulink "
-"url=\"https://www.nytimes.com/2018/10/15/technology/myanmar-facebook-genocide.html\">kicked "
-"off by racist conspiracies</ulink> to planetary meltdown caused by "
-"denial-inspired climate inaction. Our world is on fire, and so we have to "
-"put the fires out — to figure out how to help people see the truth of the "
-"world through the conspiracies they’ve been confused by."
+"real danger to our planet and species, from epidemics <ulink url=\"https://"
+"www.cdc.gov/measles/cases-outbreaks.html\">kicked off by vaccine denial</"
+"ulink> to genocides <ulink url=\"https://www.nytimes.com/2018/10/15/"
+"technology/myanmar-facebook-genocide.html\">kicked off by racist "
+"conspiracies</ulink> to planetary meltdown caused by denial-inspired climate "
+"inaction. Our world is on fire, and so we have to put the fires out — to "
+"figure out how to help people see the truth of the world through the "
+"conspiracies they’ve been confused by."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:159
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"But firefighting is reactive. We need fire "
-"<emphasis>prevention</emphasis>. We need to strike at the traumatic material "
-"conditions that make people vulnerable to the contagion of conspiracy. Here, "
-"too, tech has a role to play."
+"But firefighting is reactive. We need fire <emphasis>prevention</emphasis>. "
+"We need to strike at the traumatic material conditions that make people "
+"vulnerable to the contagion of conspiracy. Here, too, tech has a role to "
+"play."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:165
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"There’s no shortage of proposals to address this. From the EU’s <ulink "
-"url=\"https://edri.org/tag/terreg/\">Terrorist Content Regulation</ulink>, "
-"which requires platforms to police and remove “extremist” content, to the "
-"U.S. proposals to <ulink "
-"url=\"https://www.eff.org/deeplinks/2020/03/earn-it-act-violates-constitution\">force "
-"tech companies to spy on their users</ulink> and hold them liable <ulink "
-"url=\"https://www.natlawreview.com/article/repeal-cda-section-230\">for "
-"their users’ bad speech</ulink>, there’s a lot of energy to force tech "
-"companies to solve the problems they created."
+"There’s no shortage of proposals to address this. From the EU’s <ulink url="
+"\"https://edri.org/tag/terreg/\">Terrorist Content Regulation</ulink>, which "
+"requires platforms to police and remove <quote>extremist</quote> content, to "
+"the U.S. proposals to <ulink url=\"https://www.eff.org/deeplinks/2020/03/"
+"earn-it-act-violates-constitution\">force tech companies to spy on their "
+"users</ulink> and hold them liable <ulink url=\"https://www.natlawreview.com/"
+"article/repeal-cda-section-230\">for their users’ bad speech</ulink>, "
+"there’s a lot of energy to force tech companies to solve the problems they "
+"created."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:176
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "There’s a critical piece missing from the debate, though. All these "
 "solutions assume that tech companies are a fixture, that their dominance "
 "over the internet is a permanent fact. Proposals to replace Big Tech with a "
 "more diffused, pluralistic internet are nowhere to be found. Worse: The "
 msgid ""
 "There’s a critical piece missing from the debate, though. All these "
 "solutions assume that tech companies are a fixture, that their dominance "
 "over the internet is a permanent fact. Proposals to replace Big Tech with a "
 "more diffused, pluralistic internet are nowhere to be found. Worse: The "

-"“solutions” on the table today <emphasis>require</emphasis> Big Tech to stay "
-"big because only the very largest companies can afford to implement the "
-"systems these laws demand."
+"<quote>solutions</quote> on the table today <emphasis>require</emphasis> Big "
+"Tech to stay big because only the very largest companies can afford to "
+"implement the systems these laws demand."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:186
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Figuring out what we want our tech to look like is crucial if we’re going to "
 "get out of this mess. Today, we’re at a crossroads where we’re trying to "
 msgid ""
 "Figuring out what we want our tech to look like is crucial if we’re going to "
 "get out of this mess. Today, we’re at a crossroads where we’re trying to "


@@ -280,104 +249,101 @@ msgid ""
 "Tech’s stranglehold. We can’t do both, so we have to choose."
 msgstr ""
 
 "Tech’s stranglehold. We can’t do both, so we have to choose."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:194
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "I want us to choose wisely. Taming Big Tech is integral to fixing the "
 "internet, and for that, we need digital rights activism."
 msgstr ""
 
 msgid ""
 "I want us to choose wisely. Taming Big Tech is integral to fixing the "
 "internet, and for that, we need digital rights activism."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:198
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Digital rights activism, a quarter-century on"
 msgid "Digital rights activism, a quarter-century on"

-msgstr ""
+msgstr "Digitale rettighetsaktivisme, 25 år senere"

 
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:200
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Digital rights activism is more than 30 years old now. The Electronic "
 "Frontier Foundation turned 30 this year; the Free Software Foundation "
 "launched in 1985. For most of the history of the movement, the most "
 "prominent criticism leveled against it was that it was irrelevant: The real "
 "activist causes were real-world causes (think of the skepticism when <ulink "
 msgid ""
 "Digital rights activism is more than 30 years old now. The Electronic "
 "Frontier Foundation turned 30 this year; the Free Software Foundation "
 "launched in 1985. For most of the history of the movement, the most "
 "prominent criticism leveled against it was that it was irrelevant: The real "
 "activist causes were real-world causes (think of the skepticism when <ulink "

-"url=\"https://www.loc.gov/law/foreign-news/article/finland-legal-right-to-broadband-for-all-citizens/#:~:text=Global%20Legal%20Monitor,-Home%20%7C%20Search%20%7C%20Browse&amp;text=(July%206%2C%202010)%20On,connection%20100%20MBPS%20by%202015.\">Finland "
-"declared broadband a human right in 2010</ulink>), and real-world activism "
-"was shoe-leather activism (think of Malcolm Gladwell’s <ulink "
-"url=\"https://www.newyorker.com/magazine/2010/10/04/small-change-malcolm-gladwell\">contempt "
-"for “clicktivism”</ulink>). But as tech has grown more central to our daily "
-"lives, these accusations of irrelevance have given way first to accusations "
-"of insincerity (“You only care about tech because you’re <ulink "
-"url=\"https://www.ipwatchdog.com/2018/06/04/report-engine-eff-shills-google-patent-reform/id=98007/\">shilling "
-"for tech companies</ulink>”) to accusations of negligence (“Why didn’t you "
-"foresee that tech could be such a destructive force?”).  But digital rights "
+"url=\"https://www.loc.gov/law/foreign-news/article/finland-legal-right-to-"
+"broadband-for-all-citizens/#:~:text=Global%20Legal%20Monitor,-Home%20%7C"
+"%20Search%20%7C%20Browse&amp;text=(July%206%2C%202010)%20On,connection"
+"%20100%20MBPS%20by%202015.\">Finland declared broadband a human right in "
+"2010</ulink>), and real-world activism was shoe-leather activism (think of "
+"Malcolm Gladwell’s <ulink url=\"https://www.newyorker.com/"
+"magazine/2010/10/04/small-change-malcolm-gladwell\">contempt for "
+"<quote>clicktivism</quote></ulink>). But as tech has grown more central to "
+"our daily lives, these accusations of irrelevance have given way first to "
+"accusations of insincerity (<quote>You only care about tech because you’re "
+"<ulink url=\"https://www.ipwatchdog.com/2018/06/04/report-engine-eff-shills-"
+"google-patent-reform/id=98007/\">shilling for tech companies</ulink></"
+"quote>) to accusations of negligence (<quote>Why didn’t you foresee that "
+"tech could be such a destructive force?</quote>).  But digital rights "

 "activism is right where it’s always been: looking out for the humans in a "
 "world where tech is inexorably taking over."
 msgstr ""
 
 "activism is right where it’s always been: looking out for the humans in a "
 "world where tech is inexorably taking over."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:221
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"The latest version of this critique comes in the form of “surveillance "
-"capitalism,” a term coined by business professor Shoshana Zuboff in her long "
-"and influential 2019 book, <emphasis>The Age of Surveillance Capitalism: The "
-"Fight for a Human Future at the New Frontier of Power</emphasis>. Zuboff "
-"argues that “surveillance capitalism” is a unique creature of the tech "
-"industry and that it is unlike any other abusive commercial practice in "
-"history, one that is “constituted by unexpected and often illegible "
-"mechanisms of extraction, commodification, and control that effectively "
-"exile persons from their own behavior while producing new markets of "
-"behavioral prediction and modification. Surveillance capitalism challenges "
-"democratic norms and departs in key ways from the centuries-long evolution "
-"of market capitalism.” It is a new and deadly form of capitalism, a “rogue "
-"capitalism,” and our lack of understanding of its unique capabilities and "
-"dangers represents an existential, species-wide threat. She’s right that "
-"capitalism today threatens our species, and she’s right that tech poses "
-"unique challenges to our species and civilization, but she’s really wrong "
-"about how tech is different and why it threatens our species."
+"The latest version of this critique comes in the form of <quote>surveillance "
+"capitalism,</quote> a term coined by business professor Shoshana Zuboff in "
+"her long and influential 2019 book, <emphasis>The Age of Surveillance "
+"Capitalism: The Fight for a Human Future at the New Frontier of Power</"
+"emphasis>. Zuboff argues that <quote>surveillance capitalism</quote> is a "
+"unique creature of the tech industry and that it is unlike any other abusive "
+"commercial practice in history, one that is <quote>constituted by unexpected "
+"and often illegible mechanisms of extraction, commodification, and control "
+"that effectively exile persons from their own behavior while producing new "
+"markets of behavioral prediction and modification. Surveillance capitalism "
+"challenges democratic norms and departs in key ways from the centuries-long "
+"evolution of market capitalism.</quote> It is a new and deadly form of "
+"capitalism, a <quote>rogue capitalism,</quote> and our lack of understanding "
+"of its unique capabilities and dangers represents an existential, species-"
+"wide threat. She’s right that capitalism today threatens our species, and "
+"she’s right that tech poses unique challenges to our species and "
+"civilization, but she’s really wrong about how tech is different and why it "
+"threatens our species."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:242
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "What’s more, I think that her incorrect diagnosis will lead us down a path "
 "that ends up making Big Tech stronger, not weaker. We need to take down Big "
 "Tech, and to do that, we need to start by correctly identifying the problem."
 msgstr ""
 
 msgid ""
 "What’s more, I think that her incorrect diagnosis will lead us down a path "
 "that ends up making Big Tech stronger, not weaker. We need to take down Big "
 "Tech, and to do that, we need to start by correctly identifying the problem."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:248
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Tech exceptionalism, then and now"
 msgstr ""
 
 msgid "Tech exceptionalism, then and now"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:250
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Early critics of the digital rights movement — perhaps best represented by "
 "campaigning organizations like the Electronic Frontier Foundation, the Free "
 "Software Foundation, Public Knowledge, and others that focused on preserving "
 "and enhancing basic human rights in the digital realm — damned activists for "
 msgid ""
 "Early critics of the digital rights movement — perhaps best represented by "
 "campaigning organizations like the Electronic Frontier Foundation, the Free "
 "Software Foundation, Public Knowledge, and others that focused on preserving "
 "and enhancing basic human rights in the digital realm — damned activists for "

-"practicing “tech exceptionalism.” Around the turn of the millennium, serious "
-"people ridiculed any claim that tech policy mattered in the “real world.” "
-"Claims that tech rules had implications for speech, association, privacy, "
-"search and seizure, and fundamental rights and equities were treated as "
-"ridiculous, an elevation of the concerns of sad nerds arguing about "
-"<emphasis>Star Trek</emphasis> on bulletin board systems above the struggles "
-"of the Freedom Riders, Nelson Mandela, or the Warsaw ghetto uprising."
+"practicing <quote>tech exceptionalism.</quote> Around the turn of the "
+"millennium, serious people ridiculed any claim that tech policy mattered in "
+"the <quote>real world.</quote> Claims that tech rules had implications for "
+"speech, association, privacy, search and seizure, and fundamental rights and "
+"equities were treated as ridiculous, an elevation of the concerns of sad "
+"nerds arguing about <emphasis>Star Trek</emphasis> on bulletin board systems "
+"above the struggles of the Freedom Riders, Nelson Mandela, or the Warsaw "
+"ghetto uprising."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:265
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"In the decades since, accusations of “tech exceptionalism” have only "
-"sharpened as tech’s role in everyday life has expanded: Now that tech has "
-"infiltrated every corner of our life and our online lives have been "
+"In the decades since, accusations of <quote>tech exceptionalism</quote> have "
+"only sharpened as tech’s role in everyday life has expanded: Now that tech "
+"has infiltrated every corner of our life and our online lives have been "

 "monopolized by a handful of giants, defenders of digital freedoms are "
 "monopolized by a handful of giants, defenders of digital freedoms are "

-"accused of carrying water for Big Tech, providing cover for its "
-"self-interested negligence (or worse, nefarious plots)."
+"accused of carrying water for Big Tech, providing cover for its self-"
+"interested negligence (or worse, nefarious plots)."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:273
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "From my perspective, the digital rights movement has remained stationary "
 "while the rest of the world has moved. From the earliest days, the "
 msgid ""
 "From my perspective, the digital rights movement has remained stationary "
 "while the rest of the world has moved. From the earliest days, the "


@@ -389,41 +355,36 @@ msgid ""
 "for good actors to help users)."
 msgstr ""
 
 "for good actors to help users)."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:284
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"The “surveillance capitalism” critique recasts the digital rights movement "
-"in a new light again: not as alarmists who overestimate the importance of "
-"their shiny toys nor as shills for big tech but as serene deck-chair "
-"rearrangers whose long-standing activism is a liability because it makes "
-"them incapable of perceiving novel threats as they continue to fight the "
-"last century’s tech battles."
+"The <quote>surveillance capitalism</quote> critique recasts the digital "
+"rights movement in a new light again: not as alarmists who overestimate the "
+"importance of their shiny toys nor as shills for big tech but as serene deck-"
+"chair rearrangers whose long-standing activism is a liability because it "
+"makes them incapable of perceiving novel threats as they continue to fight "
+"the last century’s tech battles."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:292
+#. type: Content of: <book><chapter><sect1><para>

 msgid "But tech exceptionalism is a sin no matter who practices it."
 msgstr ""
 
 msgid "But tech exceptionalism is a sin no matter who practices it."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:295
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Don’t believe the hype"
 msgstr ""
 
 msgid "Don’t believe the hype"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:297
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"You’ve probably heard that “if you’re not paying for the product, you’re the "
-"product.” As we’ll see below, that’s true, if incomplete.  But what is "
-"<emphasis>absolutely</emphasis> true is that ad-driven Big Tech’s customers "
-"are advertisers, and what companies like Google and Facebook sell is their "
-"ability to convince <emphasis>you</emphasis> to buy stuff. Big Tech’s "
-"product is persuasion. The services — social media, search engines, maps, "
-"messaging, and more — are delivery systems for persuasion."
+"You’ve probably heard that <quote>if you’re not paying for the product, "
+"you’re the product.</quote> As we’ll see below, that’s true, if incomplete.  "
+"But what is <emphasis>absolutely</emphasis> true is that ad-driven Big "
+"Tech’s customers are advertisers, and what companies like Google and "
+"Facebook sell is their ability to convince <emphasis>you</emphasis> to buy "
+"stuff. Big Tech’s product is persuasion. The services — social media, search "
+"engines, maps, messaging, and more — are delivery systems for persuasion."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:307
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The fear of surveillance capitalism starts from the (correct)  presumption "
 "that everything Big Tech says about itself is probably a lie. But the "
 msgid ""
 "The fear of surveillance capitalism starts from the (correct)  presumption "
 "that everything Big Tech says about itself is probably a lie. But the "


@@ -436,8 +397,7 @@ msgid ""
 "indicator of a product’s efficacy."
 msgstr ""
 
 "indicator of a product’s efficacy."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:319
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Surveillance capitalism assumes that because advertisers buy a lot of what "
 "Big Tech is selling, Big Tech must be selling something real. But Big Tech’s "
 msgid ""
 "Surveillance capitalism assumes that because advertisers buy a lot of what "
 "Big Tech is selling, Big Tech must be selling something real. But Big Tech’s "


@@ -446,8 +406,7 @@ msgid ""
 "and commerce."
 msgstr ""
 
 "and commerce."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:326
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Being watched changes your behavior, and not for the better. It creates "
 "risks for our social progress. Zuboff’s book features beautifully wrought "
 msgid ""
 "Being watched changes your behavior, and not for the better. It creates "
 "risks for our social progress. Zuboff’s book features beautifully wrought "


@@ -461,22 +420,19 @@ msgid ""
 "supercomputers guarantee them perpetual and total world domination."
 msgstr ""
 
 "supercomputers guarantee them perpetual and total world domination."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:340
+#. type: Content of: <book><chapter><sect1><title>

 msgid "What is persuasion?"
 msgid "What is persuasion?"

-msgstr ""
+msgstr "Hva er overtalelse?"

 
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:342
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "To understand why you shouldn’t worry about mind-control rays — but why you "
 msgid ""
 "To understand why you shouldn’t worry about mind-control rays — but why you "

-"<emphasis>should</emphasis> worry about surveillance "
-"<emphasis>and</emphasis> Big Tech — we must start by unpacking what we mean "
-"by “persuasion.”"
+"<emphasis>should</emphasis> worry about surveillance <emphasis>and</"
+"emphasis> Big Tech — we must start by unpacking what we mean by "
+"<quote>persuasion.</quote>"

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:348
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Google, Facebook, and other surveillance capitalists promise their customers "
 "(the advertisers) that if they use machine-learning tools trained on "
 msgid ""
 "Google, Facebook, and other surveillance capitalists promise their customers "
 "(the advertisers) that if they use machine-learning tools trained on "


@@ -486,15 +442,13 @@ msgid ""
 "purchases, votes, and other desired outcomes."
 msgstr ""
 
 "purchases, votes, and other desired outcomes."
 msgstr ""
 

-#. type: Content of: <book><chapter><blockquote><para>
-#: complete-book.xml:357
+#. type: Content of: <book><chapter><sect1><blockquote><para>

 msgid ""
 "The impact of dominance far exceeds the impact of manipulation and should be "
 "central to our analysis and any remedies we seek."
 msgstr ""
 
 msgid ""
 "The impact of dominance far exceeds the impact of manipulation and should be "
 "central to our analysis and any remedies we seek."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:362
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But there’s little evidence that this is happening. Instead, the predictions "
 "that surveillance capitalism delivers to its customers are much less "
 msgid ""
 "But there’s little evidence that this is happening. Instead, the predictions "
 "that surveillance capitalism delivers to its customers are much less "


@@ -503,13 +457,11 @@ msgid ""
 "things:"
 msgstr ""
 
 "things:"
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:369
+#. type: Content of: <book><chapter><sect1><sect2><title>

 msgid "1. Segmenting"
 msgid "1. Segmenting"

-msgstr ""
+msgstr "1. Segmentering"

 
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:371
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "If you’re selling diapers, you have better luck if you pitch them to people "
 "in maternity wards. Not everyone who enters or leaves a maternity ward just "
 msgid ""
 "If you’re selling diapers, you have better luck if you pitch them to people "
 "in maternity wards. Not everyone who enters or leaves a maternity ward just "


@@ -520,38 +472,33 @@ msgid ""
 "for baby products, who haunt maternity wards with baskets full of freebies)."
 msgstr ""
 
 "for baby products, who haunt maternity wards with baskets full of freebies)."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:382
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "Surveillance capitalism is segmenting times a billion. Diaper vendors can go "
 "way beyond people in maternity wards (though they can do that, too, with "
 "things like location-based mobile ads).  They can target you based on "
 "whether you’re reading articles about child-rearing, diapers, or a host of "
 "other subjects, and data mining can suggest unobvious keywords to advertise "
 msgid ""
 "Surveillance capitalism is segmenting times a billion. Diaper vendors can go "
 "way beyond people in maternity wards (though they can do that, too, with "
 "things like location-based mobile ads).  They can target you based on "
 "whether you’re reading articles about child-rearing, diapers, or a host of "
 "other subjects, and data mining can suggest unobvious keywords to advertise "

-"against. They can target you based on the articles you’ve recently "
-"read. They can target you based on what you’ve recently purchased. They can "
-"target you based on whether you receive emails or private messages about "
-"these subjects — or even if you speak aloud about them (though Facebook and "
-"the like convincingly claim that’s not happening — yet)."
+"against. They can target you based on the articles you’ve recently read. "
+"They can target you based on what you’ve recently purchased. They can target "
+"you based on whether you receive emails or private messages about these "
+"subjects — or even if you speak aloud about them (though Facebook and the "
+"like convincingly claim that’s not happening — yet)."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:396
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid "This is seriously creepy."
 msgstr ""
 
 msgid "This is seriously creepy."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:399
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid "But it’s not mind control."
 msgstr ""
 
 msgid "But it’s not mind control."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:402
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid "It doesn’t deprive you of your free will. It doesn’t trick you."
 msgstr ""
 
 msgid "It doesn’t deprive you of your free will. It doesn’t trick you."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:405
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "Think of how surveillance capitalism works in politics.  Surveillance "
 "capitalist companies sell political operatives the power to locate people "
 msgid ""
 "Think of how surveillance capitalism works in politics.  Surveillance "
 "capitalist companies sell political operatives the power to locate people "


@@ -563,8 +510,7 @@ msgid ""
 "fliers at John Birch Society meetings."
 msgstr ""
 
 "fliers at John Birch Society meetings."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:416
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "But this is an inexact and thus wasteful practice. The union organizer can’t "
 "know which worker to approach on the way out of the factory gates and may "
 msgid ""
 "But this is an inexact and thus wasteful practice. The union organizer can’t "
 "know which worker to approach on the way out of the factory gates and may "


@@ -575,8 +521,7 @@ msgid ""
 "Charlottesville, Virginia."
 msgstr ""
 
 "Charlottesville, Virginia."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:426
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "Because targeting improves the yields on political pitches, it can "
 "accelerate the pace of political upheaval by making it possible for everyone "
 msgid ""
 "Because targeting improves the yields on political pitches, it can "
 "accelerate the pace of political upheaval by making it possible for everyone "


@@ -588,8 +533,7 @@ msgid ""
 "that marched in Charlottesville."
 msgstr ""
 
 "that marched in Charlottesville."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:437
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "It’s important to differentiate this kind of political organizing from "
 "influence campaigns; finding people who secretly agree with you isn’t the "
 msgid ""
 "It’s important to differentiate this kind of political organizing from "
 "influence campaigns; finding people who secretly agree with you isn’t the "


@@ -600,8 +544,7 @@ msgid ""
 "queer all along."
 msgstr ""
 
 "queer all along."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:446
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "But the personal accounts of those who have come out tell a different story "
 "where people who long harbored a secret about their gender were emboldened "
 msgid ""
 "But the personal accounts of those who have come out tell a different story "
 "where people who long harbored a secret about their gender were emboldened "


@@ -611,13 +554,11 @@ msgid ""
 "ideas."
 msgstr ""
 
 "ideas."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:455
+#. type: Content of: <book><chapter><sect1><sect2><title>

 msgid "2. Deception"
 msgstr ""
 
 msgid "2. Deception"
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:457
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "Lies and fraud are pernicious, and surveillance capitalism supercharges them "
 "through targeting. If you want to sell a fraudulent payday loan or subprime "
 msgid ""
 "Lies and fraud are pernicious, and surveillance capitalism supercharges them "
 "through targeting. If you want to sell a fraudulent payday loan or subprime "


@@ -630,20 +571,17 @@ msgid ""
 "loans."
 msgstr ""
 
 "loans."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:469
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "Surveillance capitalism also abets fraud by making it easy to locate other "
 "people who have been similarly deceived, forming a community of people who "
 msgid ""
 "Surveillance capitalism also abets fraud by making it easy to locate other "
 "people who have been similarly deceived, forming a community of people who "

-"reinforce one another’s false beliefs.  Think of <ulink "
-"url=\"https://www.vulture.com/2020/01/the-dream-podcast-review.html\">the "
-"forums</ulink> where people who are being victimized by multilevel marketing "
-"frauds gather to trade tips on how to improve their luck in peddling the "
-"product."
+"reinforce one another’s false beliefs.  Think of <ulink url=\"https://www."
+"vulture.com/2020/01/the-dream-podcast-review.html\">the forums</ulink> where "
+"people who are being victimized by multilevel marketing frauds gather to "
+"trade tips on how to improve their luck in peddling the product."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:479
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "Sometimes, online deception involves replacing someone’s correct beliefs "
 "with incorrect ones, as it does in the anti-vaccination movement, whose "
 msgid ""
 "Sometimes, online deception involves replacing someone’s correct beliefs "
 "with incorrect ones, as it does in the anti-vaccination movement, whose "


@@ -652,8 +590,7 @@ msgid ""
 "belief that vaccines are harmful."
 msgstr ""
 
 "belief that vaccines are harmful."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:486
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "But it’s much more common for fraud to succeed when it doesn’t have to "
 "displace a true belief. When my daughter contracted head lice at daycare, "
 msgid ""
 "But it’s much more common for fraud to succeed when it doesn’t have to "
 "displace a true belief. When my daughter contracted head lice at daycare, "


@@ -665,31 +602,27 @@ msgid ""
 "know what they’re doing."
 msgstr ""
 
 "know what they’re doing."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:497
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "This is pernicious and difficult — and it’s also the kind of thing the "
 "internet can help guard against by making true information available, "
 "especially in a form that exposes the underlying deliberations among parties "
 "with sharply divergent views, such as Wikipedia. But it’s not brainwashing; "
 msgid ""
 "This is pernicious and difficult — and it’s also the kind of thing the "
 "internet can help guard against by making true information available, "
 "especially in a form that exposes the underlying deliberations among parties "
 "with sharply divergent views, such as Wikipedia. But it’s not brainwashing; "

-"it’s fraud. In the <ulink "
-"url=\"https://datasociety.net/library/data-voids/\">majority of "
-"cases</ulink>, the victims of these fraud campaigns have an informational "
-"void filled in the customary way, by consulting a seemingly reliable "
-"source. If I look up the length of the Brooklyn Bridge and learn that it is "
-"5,800 feet long, but in reality, it is 5,989 feet long, the underlying "
-"deception is a problem, but it’s a problem with a simple remedy. It’s a very "
-"different problem from the anti-vax issue in which someone’s true belief is "
-"displaced by a false one by means of sophisticated persuasion."
+"it’s fraud. In the <ulink url=\"https://datasociety.net/library/data-voids/"
+"\">majority of cases</ulink>, the victims of these fraud campaigns have an "
+"informational void filled in the customary way, by consulting a seemingly "
+"reliable source. If I look up the length of the Brooklyn Bridge and learn "
+"that it is 5,800 feet long, but in reality, it is 5,989 feet long, the "
+"underlying deception is a problem, but it’s a problem with a simple remedy. "
+"It’s a very different problem from the anti-vax issue in which someone’s "
+"true belief is displaced by a false one by means of sophisticated persuasion."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:514
+#. type: Content of: <book><chapter><sect1><sect2><title>

 msgid "3. Domination"
 msgstr ""
 
 msgid "3. Domination"
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:516
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "Surveillance capitalism is the result of monopoly. Monopoly is the cause, "
 "and surveillance capitalism and its negative outcomes are the effects of "
 msgid ""
 "Surveillance capitalism is the result of monopoly. Monopoly is the cause, "
 "and surveillance capitalism and its negative outcomes are the effects of "


@@ -699,23 +632,21 @@ msgid ""
 "nascent competitors, and expanding to control whole market verticals."
 msgstr ""
 
 "nascent competitors, and expanding to control whole market verticals."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:525
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "One example of how monopolism aids in persuasion is through dominance: "
 "Google makes editorial decisions about its algorithms that determine the "
 "sort order of the responses to our queries. If a cabal of fraudsters have "
 "set out to trick the world into thinking that the Brooklyn Bridge is 5,800 "
 "feet long, and if Google gives a high search rank to this group in response "
 msgid ""
 "One example of how monopolism aids in persuasion is through dominance: "
 "Google makes editorial decisions about its algorithms that determine the "
 "sort order of the responses to our queries. If a cabal of fraudsters have "
 "set out to trick the world into thinking that the Brooklyn Bridge is 5,800 "
 "feet long, and if Google gives a high search rank to this group in response "

-"to queries like “How long is the Brooklyn Bridge?” then the first eight or "
-"10 screens’ worth of Google results could be wrong. And since most people "
-"don’t go beyond the first couple of results — let alone the first "
-"<emphasis>page</emphasis> of results — Google’s choice means that many "
+"to queries like <quote>How long is the Brooklyn Bridge?</quote> then the "
+"first eight or 10 screens’ worth of Google results could be wrong. And since "
+"most people don’t go beyond the first couple of results — let alone the "
+"first <emphasis>page</emphasis> of results — Google’s choice means that many "

 "people will be deceived."
 msgstr ""
 
 "people will be deceived."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:538
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "Google’s dominance over search — more than 86% of web searches are performed "
 "through Google — means that the way it orders its search results has an "
 msgid ""
 "Google’s dominance over search — more than 86% of web searches are performed "
 "through Google — means that the way it orders its search results has an "


@@ -728,55 +659,52 @@ msgid ""
 "company that is too big to audit: break it up into smaller pieces."
 msgstr ""
 
 "company that is too big to audit: break it up into smaller pieces."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:550
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 msgid ""

-"Zuboff calls surveillance capitalism a “rogue capitalism” whose "
+"Zuboff calls surveillance capitalism a <quote>rogue capitalism</quote> whose "

 "data-hoarding and machine-learning techniques rob us of our free will. But "
 "influence campaigns that seek to displace existing, correct beliefs with "
 "false ones have an effect that is small and temporary while monopolistic "
 "data-hoarding and machine-learning techniques rob us of our free will. But "
 "influence campaigns that seek to displace existing, correct beliefs with "
 "false ones have an effect that is small and temporary while monopolistic "

-"dominance over informational systems has massive, enduring "
-"effects. Controlling the results to the world’s search queries means "
-"controlling access both to arguments and their rebuttals and, thus, control "
-"over much of the world’s beliefs. If our concern is how corporations are "
-"foreclosing on our ability to make up our own minds and determine our own "
-"futures, the impact of dominance far exceeds the impact of manipulation and "
-"should be central to our analysis and any remedies we seek."
+"dominance over informational systems has massive, enduring effects. "
+"Controlling the results to the world’s search queries means controlling "
+"access both to arguments and their rebuttals and, thus, control over much of "
+"the world’s beliefs. If our concern is how corporations are foreclosing on "
+"our ability to make up our own minds and determine our own futures, the "
+"impact of dominance far exceeds the impact of manipulation and should be "
+"central to our analysis and any remedies we seek."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:565
+#. type: Content of: <book><chapter><sect1><sect2><title>

 msgid "4. Bypassing our rational faculties"
 msgstr ""
 
 msgid "4. Bypassing our rational faculties"
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:567
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 msgid ""

-"<emphasis>This</emphasis> is the good stuff: using machine learning, “dark "
-"patterns,” engagement hacking, and other techniques to get us to do things "
-"that run counter to our better judgment. This is mind control."
+"<emphasis>This</emphasis> is the good stuff: using machine learning, "
+"<quote>dark patterns,</quote> engagement hacking, and other techniques to "
+"get us to do things that run counter to our better judgment. This is mind "
+"control."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:573
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "Some of these techniques have proven devastatingly effective (if only in the "
 "short term). The use of countdown timers on a purchase completion page can "
 "create a sense of urgency that causes you to ignore the nagging internal "
 "voice suggesting that you should shop around or sleep on your decision. The "
 msgid ""
 "Some of these techniques have proven devastatingly effective (if only in the "
 "short term). The use of countdown timers on a purchase completion page can "
 "create a sense of urgency that causes you to ignore the nagging internal "
 "voice suggesting that you should shop around or sleep on your decision. The "

-"use of people from your social graph in ads can provide “social proof” that "
-"a purchase is worth making. Even the auction system pioneered by eBay is "
-"calculated to play on our cognitive blind spots, letting us feel like we "
-"“own” something because we bid on it, thus encouraging us to bid again when "
-"we are outbid to ensure that “our” things stay ours."
+"use of people from your social graph in ads can provide <quote>social proof</"
+"quote> that a purchase is worth making. Even the auction system pioneered by "
+"eBay is calculated to play on our cognitive blind spots, letting us feel "
+"like we <quote>own</quote> something because we bid on it, thus encouraging "
+"us to bid again when we are outbid to ensure that <quote>our</quote> things "
+"stay ours."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:586
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 msgid ""

-"Games are extraordinarily good at this. “Free to play” games manipulate us "
-"through many techniques, such as presenting players with a series of "
-"smoothly escalating challenges that create a sense of mastery and "
+"Games are extraordinarily good at this. <quote>Free to play</quote> games "
+"manipulate us through many techniques, such as presenting players with a "
+"series of smoothly escalating challenges that create a sense of mastery and "

 "accomplishment but which sharply transition into a set of challenges that "
 "are impossible to overcome without paid upgrades. Add some social proof to "
 "the mix — a stream of notifications about how well your friends are faring — "
 "accomplishment but which sharply transition into a set of challenges that "
 "are impossible to overcome without paid upgrades. Add some social proof to "
 "the mix — a stream of notifications about how well your friends are faring — "


@@ -784,62 +712,57 @@ msgid ""
 "level."
 msgstr ""
 
 "level."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:597
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 msgid ""

-"Companies have risen and fallen on these techniques, and the “fallen” part "
-"is worth paying attention to. In general, living things adapt to stimulus: "
-"Something that is very compelling or noteworthy when you first encounter it "
-"fades with repetition until you stop noticing it altogether. Consider the "
-"refrigerator hum that irritates you when it starts up but disappears into "
-"the background so thoroughly that you only notice it when it stops again."
+"Companies have risen and fallen on these techniques, and the <quote>fallen</"
+"quote> part is worth paying attention to. In general, living things adapt to "
+"stimulus: Something that is very compelling or noteworthy when you first "
+"encounter it fades with repetition until you stop noticing it altogether. "
+"Consider the refrigerator hum that irritates you when it starts up but "
+"disappears into the background so thoroughly that you only notice it when it "
+"stops again."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:607
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 msgid ""

-"That’s why behavioral conditioning uses “intermittent reinforcement "
-"schedules.” Instead of giving you a steady drip of encouragement or "
+"That’s why behavioral conditioning uses <quote>intermittent reinforcement "
+"schedules.</quote> Instead of giving you a steady drip of encouragement or "

 "setbacks, games and gamified services scatter rewards on a randomized "
 "schedule — often enough to keep you interested and random enough that you "
 "can never quite find the pattern that would make it boring."
 msgstr ""
 
 "setbacks, games and gamified services scatter rewards on a randomized "
 "schedule — often enough to keep you interested and random enough that you "
 "can never quite find the pattern that would make it boring."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:615
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "Intermittent reinforcement is a powerful behavioral tool, but it also "
 "represents a collective action problem for surveillance capitalism. The "
 msgid ""
 "Intermittent reinforcement is a powerful behavioral tool, but it also "
 "represents a collective action problem for surveillance capitalism. The "

-"“engagement techniques” invented by the behaviorists of surveillance "
-"capitalist companies are quickly copied across the whole sector so that what "
-"starts as a mysteriously compelling fillip in the design of a service—like "
-"“pull to refresh” or alerts when someone likes your posts or side quests "
-"that your characters get invited to while in the midst of main "
-"quests—quickly becomes dully ubiquitous. The impossible-to-nail-down "
-"nonpattern of randomized drips from your phone becomes a grey-noise wall of "
-"sound as every single app and site starts to make use of whatever seems to "
-"be working at the time."
+"<quote>engagement techniques</quote> invented by the behaviorists of "
+"surveillance capitalist companies are quickly copied across the whole sector "
+"so that what starts as a mysteriously compelling fillip in the design of a "
+"service—like <quote>pull to refresh</quote> or alerts when someone likes "
+"your posts or side quests that your characters get invited to while in the "
+"midst of main quests—quickly becomes dully ubiquitous. The impossible-to-"
+"nail-down nonpattern of randomized drips from your phone becomes a grey-"
+"noise wall of sound as every single app and site starts to make use of "
+"whatever seems to be working at the time."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:630
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "From the surveillance capitalist’s point of view, our adaptive capacity is "
 "like a harmful bacterium that deprives it of its food source — our attention "
 "— and novel techniques for snagging that attention are like new antibiotics "
 msgid ""
 "From the surveillance capitalist’s point of view, our adaptive capacity is "
 "like a harmful bacterium that deprives it of its food source — our attention "
 "— and novel techniques for snagging that attention are like new antibiotics "

-"that can be used to breach our defenses and destroy our "
-"self-determination. And there <emphasis>are</emphasis> techniques like "
-"that. Who can forget the Great Zynga Epidemic, when all of our friends were "
-"caught in <emphasis>FarmVille</emphasis>’s endless, mindless dopamine loops? "
-"But every new attention-commanding technique is jumped on by the whole "
-"industry and used so indiscriminately that antibiotic resistance sets "
-"in. Given enough repetition, almost all of us develop immunity to even the "
-"most powerful techniques — by 2013, two years after Zynga’s peak, its user "
-"base had halved."
+"that can be used to breach our defenses and destroy our self-determination. "
+"And there <emphasis>are</emphasis> techniques like that. Who can forget the "
+"Great Zynga Epidemic, when all of our friends were caught in "
+"<emphasis>FarmVille</emphasis>’s endless, mindless dopamine loops? But every "
+"new attention-commanding technique is jumped on by the whole industry and "
+"used so indiscriminately that antibiotic resistance sets in. Given enough "
+"repetition, almost all of us develop immunity to even the most powerful "
+"techniques — by 2013, two years after Zynga’s peak, its user base had halved."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:645
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "Not everyone, of course. Some people never adapt to stimulus, just as some "
 "people never stop hearing the hum of the refrigerator.  This is why most "
 msgid ""
 "Not everyone, of course. Some people never adapt to stimulus, just as some "
 "people never stop hearing the hum of the refrigerator.  This is why most "


@@ -849,19 +772,18 @@ msgid ""
 "collapse."
 msgstr ""
 
 "collapse."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:653
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 msgid ""

-"But surveillance capitalism’s margins on behavioral modification "
-"suck. Tripling the rate at which someone buys a widget sounds great <ulink "
-"url=\"https://www.forbes.com/sites/priceonomics/2018/03/09/the-advertising-conversion-rates-for-every-major-tech-platform/#2f6a67485957\">unless "
-"the base rate is way less than 1%</ulink> with an improved rate of… still "
-"less than 1%. Even penny slot machines pull down pennies for every spin "
-"while surveillance capitalism rakes in infinitesimal penny fractions."
+"But surveillance capitalism’s margins on behavioral modification suck. "
+"Tripling the rate at which someone buys a widget sounds great <ulink url="
+"\"https://www.forbes.com/sites/priceonomics/2018/03/09/the-advertising-"
+"conversion-rates-for-every-major-tech-platform/#2f6a67485957\">unless the "
+"base rate is way less than 1%</ulink> with an improved rate of… still less "
+"than 1%. Even penny slot machines pull down pennies for every spin while "
+"surveillance capitalism rakes in infinitesimal penny fractions."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:663
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "Slot machines’ high returns mean that they can be profitable just by "
 "draining the fortunes of the small rump of people who are pathologically "
 msgid ""
 "Slot machines’ high returns mean that they can be profitable just by "
 "draining the fortunes of the small rump of people who are pathologically "


@@ -879,21 +801,21 @@ msgid ""
 "every success."
 msgstr ""
 
 "every success."
 msgstr ""
 

-#. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:681
+#. type: Content of: <book><chapter><sect1><sect2><para>

 msgid ""
 "The vulnerability of small segments of the population to dramatic, efficient "
 "corporate manipulation is a real concern that’s worthy of our attention and "
 "energy. But it’s not an existential threat to society."
 msgstr ""
 
 msgid ""
 "The vulnerability of small segments of the population to dramatic, efficient "
 "corporate manipulation is a real concern that’s worthy of our attention and "
 "energy. But it’s not an existential threat to society."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:688
-msgid "If data is the new oil, then surveillance capitalism’s engine has a leak"
+#. type: Content of: <book><chapter><sect1><title>
+msgid ""
+"If data is the new oil, then surveillance capitalism’s engine has a leak"

 msgstr ""
 msgstr ""

+"Hvis data er den nye oljen, da er det lekkasje i motoren til "
+"overvåkningskapitalismen"

 
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:691
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "This adaptation problem offers an explanation for one of surveillance "
 "capitalism’s most alarming traits: its relentless hunger for data and its "
 msgid ""
 "This adaptation problem offers an explanation for one of surveillance "
 "capitalism’s most alarming traits: its relentless hunger for data and its "


@@ -902,31 +824,29 @@ msgid ""
 "parties."
 msgstr ""
 
 "parties."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:698
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Zuboff observes this phenomenon and concludes that data must be very "
 "valuable if surveillance capitalism is so hungry for it. (In her words: "
 msgid ""
 "Zuboff observes this phenomenon and concludes that data must be very "
 "valuable if surveillance capitalism is so hungry for it. (In her words: "

-"“Just as industrial capitalism was driven to the continuous intensification "
-"of the means of production, so surveillance capitalists and their market "
-"players are now locked into the continuous intensification of the means of "
-"behavioral modification and the gathering might of instrumentarian power.”) "
-"But what if the voracious appetite is because data has such a short "
-"half-life — because people become inured so quickly to new, data-driven "
-"persuasion techniques — that the companies are locked in an arms race with "
-"our limbic system? What if it’s all a Red Queen’s race where they have to "
-"run ever faster — collect ever-more data — just to stay in the same spot?"
+"<quote>Just as industrial capitalism was driven to the continuous "
+"intensification of the means of production, so surveillance capitalists and "
+"their market players are now locked into the continuous intensification of "
+"the means of behavioral modification and the gathering might of "
+"instrumentarian power.</quote>) But what if the voracious appetite is "
+"because data has such a short half-life — because people become inured so "
+"quickly to new, data-driven persuasion techniques — that the companies are "
+"locked in an arms race with our limbic system? What if it’s all a Red "
+"Queen’s race where they have to run ever faster — collect ever-more data — "
+"just to stay in the same spot?"

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:713
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Of course, all of Big Tech’s persuasion techniques work in concert with one "
 "another, and collecting data is useful beyond mere behavioral trickery."
 msgstr ""
 
 msgid ""
 "Of course, all of Big Tech’s persuasion techniques work in concert with one "
 "another, and collecting data is useful beyond mere behavioral trickery."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:718
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "If someone wants to recruit you to buy a refrigerator or join a pogrom, they "
 "might use profiling and targeting to send messages to people they judge to "
 msgid ""
 "If someone wants to recruit you to buy a refrigerator or join a pogrom, they "
 "might use profiling and targeting to send messages to people they judge to "


@@ -941,8 +861,7 @@ msgid ""
 "someone like you."
 msgstr ""
 
 "someone like you."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:732
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Each phase of this process benefits from surveillance: The more data they "
 "have, the more precisely they can profile you and target you with specific "
 msgid ""
 "Each phase of this process benefits from surveillance: The more data they "
 "have, the more precisely they can profile you and target you with specific "


@@ -951,29 +870,27 @@ msgid ""
 "rebate in April."
 msgstr ""
 
 "rebate in April."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:739
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Also, the more data they have, the better they can craft deceptive messages "
 "— if I know that you’re into genealogy, I might not try to feed you "
 msgid ""
 "Also, the more data they have, the better they can craft deceptive messages "
 "— if I know that you’re into genealogy, I might not try to feed you "

-"pseudoscience about genetic differences between “races,” sticking instead to "
-"conspiratorial secret histories of “demographic replacement” and the like."
+"pseudoscience about genetic differences between <quote>races,</quote> "
+"sticking instead to conspiratorial secret histories of <quote>demographic "
+"replacement</quote> and the like."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:746
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Facebook also helps you locate people who have the same odious or antisocial "
 "views as you. It makes it possible to find other people who want to carry "
 msgid ""
 "Facebook also helps you locate people who have the same odious or antisocial "
 "views as you. It makes it possible to find other people who want to carry "

-"tiki torches through the streets of Charlottesville in Confederate "
-"cosplay. It can help you find other people who want to join your militia and "
-"go to the border to look for undocumented migrants to terrorize. It can help "
-"you find people who share your belief that vaccines are poison and that the "
+"tiki torches through the streets of Charlottesville in Confederate cosplay. "
+"It can help you find other people who want to join your militia and go to "
+"the border to look for undocumented migrants to terrorize. It can help you "
+"find people who share your belief that vaccines are poison and that the "

 "Earth is flat."
 msgstr ""
 
 "Earth is flat."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:756
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "There is one way in which targeted advertising uniquely benefits those "
 "advocating for socially unacceptable causes: It is invisible.  Racism is "
 msgid ""
 "There is one way in which targeted advertising uniquely benefits those "
 "advocating for socially unacceptable causes: It is invisible.  Racism is "


@@ -988,8 +905,7 @@ msgid ""
 "people who don’t want refrigerators, resulting in a lot of wasted expense."
 msgstr ""
 
 "people who don’t want refrigerators, resulting in a lot of wasted expense."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:771
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But even if you wanted to advertise your Nazi movement on a billboard or "
 "prime-time TV or the sports section, you would struggle to find anyone "
 msgid ""
 "But even if you wanted to advertise your Nazi movement on a billboard or "
 "prime-time TV or the sports section, you would struggle to find anyone "


@@ -998,8 +914,7 @@ msgid ""
 "damage, etc.) from other people who disagree with your views."
 msgstr ""
 
 "damage, etc.) from other people who disagree with your views."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:779
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Targeted ads solve this problem: On the internet, every ad unit can be "
 "different for every person, meaning that you can buy ads that are only shown "
 msgid ""
 "Targeted ads solve this problem: On the internet, every ad unit can be "
 "different for every person, meaning that you can buy ads that are only shown "


@@ -1011,8 +926,7 @@ msgid ""
 "or billboard owner who might want to run a Nazi ad."
 msgstr ""
 
 "or billboard owner who might want to run a Nazi ad."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:790
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Online ads are placed by algorithms that broker between a diverse ecosystem "
 "of self-serve ad platforms that anyone can buy an ad through, so the Nazi ad "
 msgid ""
 "Online ads are placed by algorithms that broker between a diverse ecosystem "
 "of self-serve ad platforms that anyone can buy an ad through, so the Nazi ad "


@@ -1020,14 +934,13 @@ msgid ""
 "failing but rather as a failure in some distant, upstream ad supplier. When "
 "a publication gets a complaint about an offensive ad that’s appearing in one "
 "of its units, it can take some steps to block that ad, but the Nazi might "
 "failing but rather as a failure in some distant, upstream ad supplier. When "
 "a publication gets a complaint about an offensive ad that’s appearing in one "
 "of its units, it can take some steps to block that ad, but the Nazi might "

-"buy a slightly different ad from a different broker serving the same "
-"unit. And in any event, internet users increasingly understand that when "
-"they see an ad, it’s likely that the advertiser did not choose that "
-"publication and that the publication has no idea who its advertisers are."
+"buy a slightly different ad from a different broker serving the same unit. "
+"And in any event, internet users increasingly understand that when they see "
+"an ad, it’s likely that the advertiser did not choose that publication and "
+"that the publication has no idea who its advertisers are."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:804
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "These layers of indirection between advertisers and publishers serve as "
 "moral buffers: Today’s moral consensus is largely that publishers shouldn’t "
 msgid ""
 "These layers of indirection between advertisers and publishers serve as "
 "moral buffers: Today’s moral consensus is largely that publishers shouldn’t "


@@ -1036,16 +949,14 @@ msgid ""
 "able to overcome significant barriers to organizing their movement."
 msgstr ""
 
 "able to overcome significant barriers to organizing their movement."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:812
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Data has a complex relationship with domination. Being able to spy on your "
 "customers can alert you to their preferences for your rivals and allow you "
 "to head off your rivals at the pass."
 msgstr ""
 
 msgid ""
 "Data has a complex relationship with domination. Being able to spy on your "
 "customers can alert you to their preferences for your rivals and allow you "
 "to head off your rivals at the pass."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:817
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "More importantly, if you can dominate the information space while also "
 "gathering data, then you make other deceptive tactics stronger because it’s "
 msgid ""
 "More importantly, if you can dominate the information space while also "
 "gathering data, then you make other deceptive tactics stronger because it’s "


@@ -1055,19 +966,18 @@ msgid ""
 "domination deprives your target of an escape route."
 msgstr ""
 
 "domination deprives your target of an escape route."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:826
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "If you’re a Nazi who wants to ensure that your prospects primarily see "
 "deceptive, confirming information when they search for more, you can improve "
 "your odds by seeding the search terms they use through your initial "
 msgid ""
 "If you’re a Nazi who wants to ensure that your prospects primarily see "
 "deceptive, confirming information when they search for more, you can improve "
 "your odds by seeding the search terms they use through your initial "

-"communications. You don’t need to own the top 10 results for “voter "
-"suppression” if you can convince your marks to confine their search terms to "
-"“voter fraud,” which throws up a very different set of search results."
+"communications. You don’t need to own the top 10 results for <quote>voter "
+"suppression</quote> if you can convince your marks to confine their search "
+"terms to <quote>voter fraud,</quote> which throws up a very different set of "
+"search results."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:835
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Surveillance capitalists are like stage mentalists who claim that their "
 "extraordinary insights into human behavior let them guess the word that you "
 msgid ""
 "Surveillance capitalists are like stage mentalists who claim that their "
 "extraordinary insights into human behavior let them guess the word that you "


@@ -1075,31 +985,29 @@ msgid ""
 "cameras, sleight of hand, and brute-force memorization to amaze you."
 msgstr ""
 
 "cameras, sleight of hand, and brute-force memorization to amaze you."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:842
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Or perhaps they’re more like pick-up artists, the misogynistic cult that "
 "promises to help awkward men have sex with women by teaching them "
 msgid ""
 "Or perhaps they’re more like pick-up artists, the misogynistic cult that "
 "promises to help awkward men have sex with women by teaching them "

-"“neurolinguistic programming” phrases, body language techniques, and "
-"psychological manipulation tactics like “negging” — offering unsolicited "
-"negative feedback to women to lower their self-esteem and prick their "
-"interest."
+"<quote>neurolinguistic programming</quote> phrases, body language "
+"techniques, and psychological manipulation tactics like <quote>negging</"
+"quote> — offering unsolicited negative feedback to women to lower their self-"
+"esteem and prick their interest."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:850
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Some pick-up artists eventually manage to convince women to go home with "
 "them, but it’s not because these men have figured out how to bypass women’s "
 msgid ""
 "Some pick-up artists eventually manage to convince women to go home with "
 "them, but it’s not because these men have figured out how to bypass women’s "

-"critical faculties. Rather, pick-up artists’ “success” stories are a mix of "
-"women who were incapable of giving consent, women who were coerced, women "
-"who were intoxicated, self-destructive women, and a few women who were sober "
-"and in command of their faculties but who didn’t realize straightaway that "
-"they were with terrible men but rectified the error as soon as they could."
+"critical faculties. Rather, pick-up artists’ <quote>success</quote> stories "
+"are a mix of women who were incapable of giving consent, women who were "
+"coerced, women who were intoxicated, self-destructive women, and a few women "
+"who were sober and in command of their faculties but who didn’t realize "
+"straightaway that they were with terrible men but rectified the error as "
+"soon as they could."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:861
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Pick-up artists <emphasis>believe</emphasis> they have figured out a secret "
 "back door that bypasses women’s critical faculties, but they haven’t. Many "
 msgid ""
 "Pick-up artists <emphasis>believe</emphasis> they have figured out a secret "
 "back door that bypasses women’s critical faculties, but they haven’t. Many "


@@ -1109,45 +1017,40 @@ msgid ""
 "the men who use them as irredeemable losers."
 msgstr ""
 
 "the men who use them as irredeemable losers."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:870
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Pick-up artists are proof that people can believe they have developed a "
 msgid ""
 "Pick-up artists are proof that people can believe they have developed a "

-"system of mind control <emphasis>even when it doesn’t "
-"work</emphasis>. Pick-up artists simply exploit the fact that "
-"one-in-a-million chances can come through for you if you make a million "
-"attempts, and then they assume that the other 999,999 times, they simply "
-"performed the technique incorrectly and commit themselves to doing better "
-"next time. There’s only one group of people who find pick-up artist lore "
-"reliably convincing: other would-be pick-up artists whose anxiety and "
-"insecurity make them vulnerable to scammers and delusional men who convince "
-"them that if they pay for tutelage and follow instructions, then they will "
-"someday succeed. Pick-up artists assume they fail to entice women because "
-"they are bad at being pick-up artists, not because pick-up artistry is "
-"bullshit. Pick-up artists are bad at selling themselves to women, but "
-"they’re much better at selling themselves to men who pay to learn the "
-"secrets of pick-up artistry."
-msgstr ""
-
-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:888
-msgid ""
-"Department store pioneer John Wanamaker is said to have lamented, “Half the "
-"money I spend on advertising is wasted; the trouble is I don’t know which "
-"half.” The fact that Wanamaker thought that only half of his advertising "
-"spending was wasted is a tribute to the persuasiveness of advertising "
-"executives, who are <emphasis>much</emphasis> better at convincing potential "
-"clients to buy their services than they are at convincing the general public "
-"to buy their clients’ wares."
+"system of mind control <emphasis>even when it doesn’t work</emphasis>. Pick-"
+"up artists simply exploit the fact that one-in-a-million chances can come "
+"through for you if you make a million attempts, and then they assume that "
+"the other 999,999 times, they simply performed the technique incorrectly and "
+"commit themselves to doing better next time. There’s only one group of "
+"people who find pick-up artist lore reliably convincing: other would-be pick-"
+"up artists whose anxiety and insecurity make them vulnerable to scammers and "
+"delusional men who convince them that if they pay for tutelage and follow "
+"instructions, then they will someday succeed. Pick-up artists assume they "
+"fail to entice women because they are bad at being pick-up artists, not "
+"because pick-up artistry is bullshit. Pick-up artists are bad at selling "
+"themselves to women, but they’re much better at selling themselves to men "
+"who pay to learn the secrets of pick-up artistry."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:898
+#. type: Content of: <book><chapter><sect1><para>
+msgid ""
+"Department store pioneer John Wanamaker is said to have lamented, "
+"<quote>Half the money I spend on advertising is wasted; the trouble is I "
+"don’t know which half.</quote> The fact that Wanamaker thought that only "
+"half of his advertising spending was wasted is a tribute to the "
+"persuasiveness of advertising executives, who are <emphasis>much</emphasis> "
+"better at convincing potential clients to buy their services than they are "
+"at convincing the general public to buy their clients’ wares."
+msgstr ""
+
+#. type: Content of: <book><chapter><sect1><title>

 msgid "What is Facebook?"
 msgstr ""
 
 msgid "What is Facebook?"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:900
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Facebook is heralded as the origin of all of our modern plagues, and it’s "
 "not hard to see why. Some tech companies want to lock their users in but "
 msgid ""
 "Facebook is heralded as the origin of all of our modern plagues, and it’s "
 "not hard to see why. Some tech companies want to lock their users in but "


@@ -1160,43 +1063,40 @@ msgid ""
 "users <emphasis>and</emphasis> spying on them all the time."
 msgstr ""
 
 "users <emphasis>and</emphasis> spying on them all the time."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:912
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Facebook’s surveillance regime is really without parallel in the Western "
 "world. Though Facebook tries to prevent itself from being visible on the "
 "public web, hiding most of what goes on there from people unless they’re "
 "logged into Facebook, the company has nevertheless booby-trapped the entire "
 msgid ""
 "Facebook’s surveillance regime is really without parallel in the Western "
 "world. Though Facebook tries to prevent itself from being visible on the "
 "public web, hiding most of what goes on there from people unless they’re "
 "logged into Facebook, the company has nevertheless booby-trapped the entire "

-"web with surveillance tools in the form of Facebook “Like” buttons that web "
-"publishers include on their sites to boost their Facebook profiles. Facebook "
-"also makes various libraries and other useful code snippets available to web "
-"publishers that act as surveillance tendrils on the sites where they’re "
-"used, funneling information about visitors to the site — newspapers, dating "
-"sites, message boards — to Facebook."
+"web with surveillance tools in the form of Facebook <quote>Like</quote> "
+"buttons that web publishers include on their sites to boost their Facebook "
+"profiles. Facebook also makes various libraries and other useful code "
+"snippets available to web publishers that act as surveillance tendrils on "
+"the sites where they’re used, funneling information about visitors to the "
+"site — newspapers, dating sites, message boards — to Facebook."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><blockquote><para>
-#: complete-book.xml:926
+#. type: Content of: <book><chapter><sect1><blockquote><para>

 msgid ""
 "Big Tech is able to practice surveillance not just because it is tech but "
 "because it is <emphasis>big</emphasis>."
 msgstr ""
 
 msgid ""
 "Big Tech is able to practice surveillance not just because it is tech but "
 "because it is <emphasis>big</emphasis>."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:931
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Facebook offers similar tools to app developers, so the apps — games, fart "
 "machines, business review services, apps for keeping abreast of your kid’s "
 "schooling — you use will send information about your activities to Facebook "
 "even if you don’t have a Facebook account and even if you don’t download or "
 "use Facebook apps. On top of all that, Facebook buys data from third-party "
 msgid ""
 "Facebook offers similar tools to app developers, so the apps — games, fart "
 "machines, business review services, apps for keeping abreast of your kid’s "
 "schooling — you use will send information about your activities to Facebook "
 "even if you don’t have a Facebook account and even if you don’t download or "
 "use Facebook apps. On top of all that, Facebook buys data from third-party "

-"brokers on shopping habits, physical location, use of “loyalty” programs, "
-"financial transactions, etc., and cross-references that with the dossiers it "
-"develops on activity on Facebook and with apps and the public web."
+"brokers on shopping habits, physical location, use of <quote>loyalty</quote> "
+"programs, financial transactions, etc., and cross-references that with the "
+"dossiers it develops on activity on Facebook and with apps and the public "
+"web."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:942
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Though it’s easy to integrate the web with Facebook — linking to news "
 "stories and such — Facebook products are generally not available to be "
 msgid ""
 "Though it’s easy to integrate the web with Facebook — linking to news "
 "stories and such — Facebook products are generally not available to be "


@@ -1209,8 +1109,7 @@ msgid ""
 "of other services that you use."
 msgstr ""
 
 "of other services that you use."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:954
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "And Facebook is incredibly popular, with 2.3 billion claimed users (though "
 "many believe this figure to be inflated). Facebook has been used to organize "
 msgid ""
 "And Facebook is incredibly popular, with 2.3 billion claimed users (though "
 "many believe this figure to be inflated). Facebook has been used to organize "


@@ -1222,15 +1121,13 @@ msgid ""
 "out to anyone with a few bucks to spend."
 msgstr ""
 
 "out to anyone with a few bucks to spend."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:965
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "To understand what role Facebook plays in the formulation and mobilization "
 "of antisocial movements, we need to understand the dual nature of Facebook."
 msgstr ""
 
 msgid ""
 "To understand what role Facebook plays in the formulation and mobilization "
 "of antisocial movements, we need to understand the dual nature of Facebook."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:970
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Because it has a lot of users and a lot of data about those users, Facebook "
 "is a very efficient tool for locating people with hard-to-find traits, the "
 msgid ""
 "Because it has a lot of users and a lot of data about those users, Facebook "
 "is a very efficient tool for locating people with hard-to-find traits, the "


@@ -1246,25 +1143,23 @@ msgid ""
 "fridge."
 msgstr ""
 
 "fridge."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:985
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"Facebook makes finding people shopping for refrigerators a "
-"<emphasis>lot</emphasis> easier. It can target ads to people who’ve "
-"registered a new home purchase, to people who’ve searched for refrigerator "
-"buying advice, to people who have complained about their fridge dying, or "
-"any combination thereof. It can even target people who’ve recently bought "
-"<emphasis>other</emphasis> kitchen appliances on the theory that someone "
-"who’s just replaced their stove and dishwasher might be in a fridge-buying "
-"kind of mood. The vast majority of people who are reached by these ads will "
-"not be in the market for a new fridge, but — crucially — the percentage of "
-"people who <emphasis>are</emphasis> looking for fridges that these ads reach "
-"is <emphasis>much</emphasis> larger than it is than for any group that might "
-"be subjected to traditional, offline targeted refrigerator marketing."
+"Facebook makes finding people shopping for refrigerators a <emphasis>lot</"
+"emphasis> easier. It can target ads to people who’ve registered a new home "
+"purchase, to people who’ve searched for refrigerator buying advice, to "
+"people who have complained about their fridge dying, or any combination "
+"thereof. It can even target people who’ve recently bought <emphasis>other</"
+"emphasis> kitchen appliances on the theory that someone who’s just replaced "
+"their stove and dishwasher might be in a fridge-buying kind of mood. The "
+"vast majority of people who are reached by these ads will not be in the "
+"market for a new fridge, but — crucially — the percentage of people who "
+"<emphasis>are</emphasis> looking for fridges that these ads reach is "
+"<emphasis>much</emphasis> larger than it is than for any group that might be "
+"subjected to traditional, offline targeted refrigerator marketing."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1001
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Facebook also makes it a lot easier to find people who have the same rare "
 "disease as you, which might have been impossible in earlier eras — the "
 msgid ""
 "Facebook also makes it a lot easier to find people who have the same rare "
 "disease as you, which might have been impossible in earlier eras — the "


@@ -1274,8 +1169,7 @@ msgid ""
 "the four corners of the Earth."
 msgstr ""
 
 "the four corners of the Earth."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1009
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Facebook also makes it much easier to find people who hold the same rare "
 "political beliefs as you. If you’ve always harbored a secret affinity for "
 msgid ""
 "Facebook also makes it much easier to find people who hold the same rare "
 "political beliefs as you. If you’ve always harbored a secret affinity for "


@@ -1289,8 +1183,7 @@ msgid ""
 "people in your life."
 msgstr ""
 
 "people in your life."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1022
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "All of this presents a dilemma for Facebook: Targeting makes the company’s "
 "ads more effective than traditional ads, but it also lets advertisers see "
 msgid ""
 "All of this presents a dilemma for Facebook: Targeting makes the company’s "
 "ads more effective than traditional ads, but it also lets advertisers see "


@@ -1298,32 +1191,29 @@ msgid ""
 "that Facebook ads are more effective than ads on systems with less "
 "sophisticated targeting, advertisers can also see that in nearly every case, "
 "the people who see their ads ignore them. Or, at best, the ads work on a "
 "that Facebook ads are more effective than ads on systems with less "
 "sophisticated targeting, advertisers can also see that in nearly every case, "
 "the people who see their ads ignore them. Or, at best, the ads work on a "

-"subconscious level, creating nebulous unmeasurables like “brand "
-"recognition.” This means that the price per ad is very low in nearly every "
-"case."
+"subconscious level, creating nebulous unmeasurables like <quote>brand "
+"recognition.</quote> This means that the price per ad is very low in nearly "
+"every case."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1033
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"To make things worse, many Facebook groups spark precious little "
-"discussion. Your little-league soccer team, the people with the same rare "
-"disease as you, and the people you share a political affinity with may "
-"exchange the odd flurry of messages at critical junctures, but on a daily "
-"basis, there’s not much to say to your old high school chums or other "
-"hockey-card collectors."
+"To make things worse, many Facebook groups spark precious little discussion. "
+"Your little-league soccer team, the people with the same rare disease as "
+"you, and the people you share a political affinity with may exchange the odd "
+"flurry of messages at critical junctures, but on a daily basis, there’s not "
+"much to say to your old high school chums or other hockey-card collectors."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1041
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"With nothing but “organic” discussion, Facebook would not generate enough "
-"traffic to sell enough ads to make the money it needs to continually expand "
-"by buying up its competitors while returning handsome sums to its investors."
+"With nothing but <quote>organic</quote> discussion, Facebook would not "
+"generate enough traffic to sell enough ads to make the money it needs to "
+"continually expand by buying up its competitors while returning handsome "
+"sums to its investors."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1047
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "So Facebook has to gin up traffic by sidetracking its own forums: Every time "
 "Facebook’s algorithm injects controversial materials — inflammatory "
 msgid ""
 "So Facebook has to gin up traffic by sidetracking its own forums: Every time "
 "Facebook’s algorithm injects controversial materials — inflammatory "


@@ -1335,8 +1225,7 @@ msgid ""
 "figuring out things that people will get angry about."
 msgstr ""
 
 "figuring out things that people will get angry about."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1058
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Facebook <emphasis>can</emphasis> modify our behavior but only in a couple "
 "of trivial ways. First, it can lock in all your friends and family members "
 msgid ""
 "Facebook <emphasis>can</emphasis> modify our behavior but only in a couple "
 "of trivial ways. First, it can lock in all your friends and family members "


@@ -1348,20 +1237,18 @@ msgid ""
 "control, and it can only really make us miserable, angry, and anxious."
 msgstr ""
 
 "control, and it can only really make us miserable, angry, and anxious."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1069
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "This is why Facebook’s targeting systems — both the ones it shows to "
 "advertisers and the ones that let users find people who share their "
 "interests — are so next-gen and smooth and easy to use as well as why its "
 "message boards have a toolset that seems like it hasn’t changed since the "
 msgid ""
 "This is why Facebook’s targeting systems — both the ones it shows to "
 "advertisers and the ones that let users find people who share their "
 "interests — are so next-gen and smooth and easy to use as well as why its "
 "message boards have a toolset that seems like it hasn’t changed since the "

-"mid-2000s. If Facebook delivered an equally flexible, sophisticated "
-"message-reading system to its users, those users could defend themselves "
-"against being nonconsensually eyeball-fucked with Donald Trump headlines."
+"mid-2000s. If Facebook delivered an equally flexible, sophisticated message-"
+"reading system to its users, those users could defend themselves against "
+"being nonconsensually eyeball-fucked with Donald Trump headlines."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1079
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The more time you spend on Facebook, the more ads it gets to show you. The "
 "solution to Facebook’s ads only working one in a thousand times is for the "
 msgid ""
 "The more time you spend on Facebook, the more ads it gets to show you. The "
 "solution to Facebook’s ads only working one in a thousand times is for the "


@@ -1374,22 +1261,19 @@ msgid ""
 "it eventually shows you at least one ad that you respond to."
 msgstr ""
 
 "it eventually shows you at least one ad that you respond to."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:1091
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Monopoly and the right to the future tense"
 msgstr ""
 
 msgid "Monopoly and the right to the future tense"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1093
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Zuboff and her cohort are particularly alarmed at the extent to which "
 "surveillance allows corporations to influence our decisions, taking away "
 msgid ""
 "Zuboff and her cohort are particularly alarmed at the extent to which "
 "surveillance allows corporations to influence our decisions, taking away "

-"something she poetically calls “the right to the future tense” — that is, "
-"the right to decide for yourself what you will do in the future."
+"something she poetically calls <quote>the right to the future tense</quote> "
+"— that is, the right to decide for yourself what you will do in the future."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1100
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "It’s true that advertising can tip the scales one way or another: When "
 "you’re thinking of buying a fridge, a timely fridge ad might end the search "
 msgid ""
 "It’s true that advertising can tip the scales one way or another: When "
 "you’re thinking of buying a fridge, a timely fridge ad might end the search "


@@ -1401,19 +1285,16 @@ msgid ""
 "risks from their dreams coming true are very speculative."
 msgstr ""
 
 "risks from their dreams coming true are very speculative."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1111
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "By contrast, Zuboff is rather sanguine about 40 years of lax antitrust "
 "practice that has allowed a handful of companies to dominate the internet, "
 msgid ""
 "By contrast, Zuboff is rather sanguine about 40 years of lax antitrust "
 "practice that has allowed a handful of companies to dominate the internet, "

-"ushering in an information age with, <ulink "
-"url=\"https://twitter.com/tveastman/status/1069674780826071040\">as one "
-"person on Twitter noted</ulink>, five giant websites each filled with "
-"screenshots of the other four."
+"ushering in an information age with, <ulink url=\"https://twitter.com/"
+"tveastman/status/1069674780826071040\">as one person on Twitter noted</"
+"ulink>, five giant websites each filled with screenshots of the other four."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1119
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "However, if we are to be alarmed that we might lose the right to choose for "
 "ourselves what our future will hold, then monopoly’s nonspeculative, "
 msgid ""
 "However, if we are to be alarmed that we might lose the right to choose for "
 "ourselves what our future will hold, then monopoly’s nonspeculative, "


@@ -1421,17 +1302,15 @@ msgid ""
 "tech policy."
 msgstr ""
 
 "tech policy."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1125
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"Start with “digital rights management.” In 1998, Bill Clinton signed the "
-"Digital Millennium Copyright Act (DMCA) into law. It’s a complex piece of "
-"legislation with many controversial clauses but none more so than Section "
-"1201, the “anti-circumvention” rule."
+"Start with <quote>digital rights management.</quote> In 1998, Bill Clinton "
+"signed the Digital Millennium Copyright Act (DMCA) into law. It’s a complex "
+"piece of legislation with many controversial clauses but none more so than "
+"Section 1201, the <quote>anti-circumvention</quote> rule."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1131
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "This is a blanket ban on tampering with systems that restrict access to "
 "copyrighted works. The ban is so thoroughgoing that it prohibits removing a "
 msgid ""
 "This is a blanket ban on tampering with systems that restrict access to "
 "copyrighted works. The ban is so thoroughgoing that it prohibits removing a "


@@ -1441,8 +1320,7 @@ msgid ""
 "manufacturers’ commercial plans."
 msgstr ""
 
 "manufacturers’ commercial plans."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1139
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "For example, Section 1201’s first major application was on DVD players as a "
 "means of enforcing the region coding built into those devices. DVD-CCA, the "
 msgid ""
 "For example, Section 1201’s first major application was on DVD players as a "
 "means of enforcing the region coding built into those devices. DVD-CCA, the "


@@ -1455,19 +1333,17 @@ msgid ""
 "reject it."
 msgstr ""
 
 "reject it."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1151
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "However, watching a lawfully produced disc in a country other than the one "
 msgid ""
 "However, watching a lawfully produced disc in a country other than the one "

-"where you purchased it is not copyright infringement — it’s the "
-"opposite. Copyright law imposes this duty on customers for a movie: You must "
-"go into a store, find a licensed disc, and pay the asking price. Do that — "
-"and <emphasis>nothing else</emphasis> — and you and copyright are square "
-"with one another."
+"where you purchased it is not copyright infringement — it’s the opposite. "
+"Copyright law imposes this duty on customers for a movie: You must go into a "
+"store, find a licensed disc, and pay the asking price. Do that — and "
+"<emphasis>nothing else</emphasis> — and you and copyright are square with "
+"one another."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1159
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The fact that a movie studio wants to charge Indians less than Americans or "
 "release in Australia later than it releases in the U.K.  has no bearing on "
 msgid ""
 "The fact that a movie studio wants to charge Indians less than Americans or "
 "release in Australia later than it releases in the U.K.  has no bearing on "


@@ -1475,8 +1351,7 @@ msgid ""
 "infringement to watch it no matter where you happen to be."
 msgstr ""
 
 "infringement to watch it no matter where you happen to be."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1166
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "So DVD and DVD player manufacturers would not be able to use accusations of "
 "abetting copyright infringement to punish manufacturers who made "
 msgid ""
 "So DVD and DVD player manufacturers would not be able to use accusations of "
 "abetting copyright infringement to punish manufacturers who made "


@@ -1485,56 +1360,49 @@ msgid ""
 "programmers who created programs to let you do this."
 msgstr ""
 
 "programmers who created programs to let you do this."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1174
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "That’s where Section 1201 of the DMCA comes in: By banning tampering with an "
 msgid ""
 "That’s where Section 1201 of the DMCA comes in: By banning tampering with an "

-"“access control,” the rule gave manufacturers and rights holders standing to "
-"sue competitors who released superior products with lawful features that the "
-"market demanded (in this case, region-free players)."
+"<quote>access control,</quote> the rule gave manufacturers and rights "
+"holders standing to sue competitors who released superior products with "
+"lawful features that the market demanded (in this case, region-free players)."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1181
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "This is an odious scam against consumers, but as time went by, Section 1201 "
 "grew to encompass a rapidly expanding constellation of devices and services "
 "as canny manufacturers have realized certain things:"
 msgstr ""
 
 msgid ""
 "This is an odious scam against consumers, but as time went by, Section 1201 "
 "grew to encompass a rapidly expanding constellation of devices and services "
 "as canny manufacturers have realized certain things:"
 msgstr ""
 

-#. type: Content of: <book><chapter><itemizedlist><listitem><para>
-#: complete-book.xml:1189
+#. type: Content of: <book><chapter><sect1><itemizedlist><listitem><para>

 msgid ""
 msgid ""

-"Any device with software in it contains a “copyrighted work” — i.e., the "
-"software."
+"Any device with software in it contains a <quote>copyrighted work</quote> — "
+"i.e., the software."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><itemizedlist><listitem><para>
-#: complete-book.xml:1195
+#. type: Content of: <book><chapter><sect1><itemizedlist><listitem><para>

 msgid ""
 "A device can be designed so that reconfiguring the software requires "
 msgid ""
 "A device can be designed so that reconfiguring the software requires "

-"bypassing an “access control for copyrighted works,” which is a potential "
-"felony under Section 1201."
+"bypassing an <quote>access control for copyrighted works,</quote> which is a "
+"potential felony under Section 1201."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><itemizedlist><listitem><para>
-#: complete-book.xml:1202
+#. type: Content of: <book><chapter><sect1><itemizedlist><listitem><para>

 msgid ""
 "Thus, companies can control their customers’ behavior after they take home "
 "their purchases by designing products so that all unpermitted uses require "
 "modifications that fall afoul of Section 1201."
 msgstr ""
 
 msgid ""
 "Thus, companies can control their customers’ behavior after they take home "
 "their purchases by designing products so that all unpermitted uses require "
 "modifications that fall afoul of Section 1201."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1210
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Section 1201 then becomes a means for manufacturers of all descriptions to "
 "force their customers to arrange their affairs to benefit the manufacturers’ "
 "shareholders instead of themselves."
 msgstr ""
 
 msgid ""
 "Section 1201 then becomes a means for manufacturers of all descriptions to "
 "force their customers to arrange their affairs to benefit the manufacturers’ "
 "shareholders instead of themselves."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1215
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "This manifests in many ways: from a new generation of inkjet printers that "
 "use countermeasures to prevent third-party ink that cannot be bypassed "
 msgid ""
 "This manifests in many ways: from a new generation of inkjet printers that "
 "use countermeasures to prevent third-party ink that cannot be bypassed "


@@ -1544,13 +1412,12 @@ msgid ""
 "manufacturer’s unlock code."
 msgstr ""
 
 "manufacturer’s unlock code."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1224
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"Closer to home, Apple’s iPhones use these measures to prevent both "
-"third-party service and third-party software installation. This allows Apple "
-"to decide when an iPhone is beyond repair and must be shredded and "
-"landfilled as opposed to the iPhone’s purchaser. (Apple is notorious for its "
+"Closer to home, Apple’s iPhones use these measures to prevent both third-"
+"party service and third-party software installation. This allows Apple to "
+"decide when an iPhone is beyond repair and must be shredded and landfilled "
+"as opposed to the iPhone’s purchaser. (Apple is notorious for its "

 "environmentally catastrophic policy of destroying old electronics rather "
 "than permitting them to be cannibalized for parts.) This is a very useful "
 "power to wield, especially in light of CEO Tim Cook’s January 2019 warning "
 "environmentally catastrophic policy of destroying old electronics rather "
 "than permitting them to be cannibalized for parts.) This is a very useful "
 "power to wield, especially in light of CEO Tim Cook’s January 2019 warning "


@@ -1558,8 +1425,7 @@ msgid ""
 "to hold onto their phones for longer rather than replacing them."
 msgstr ""
 
 "to hold onto their phones for longer rather than replacing them."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1237
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Apple’s use of copyright locks also allows it to establish a monopoly over "
 "how its customers acquire software for their mobile devices. The App Store’s "
 msgid ""
 "Apple’s use of copyright locks also allows it to establish a monopoly over "
 "how its customers acquire software for their mobile devices. The App Store’s "


@@ -1570,71 +1436,65 @@ msgid ""
 "either charge more or accept lower profits for their products."
 msgstr ""
 
 "either charge more or accept lower profits for their products."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1247
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Crucially, Apple’s use of copyright locks gives it the power to make "
 "editorial decisions about which apps you may and may not install on your own "
 msgid ""
 "Crucially, Apple’s use of copyright locks gives it the power to make "
 "editorial decisions about which apps you may and may not install on your own "

-"device. Apple has used this power to <ulink "
-"url=\"https://www.telegraph.co.uk/technology/apple/5982243/Apple-bans-dictionary-from-App-Store-over-swear-words.html\">reject "
-"dictionaries</ulink> for containing obscene words; to <ulink "
-"url=\"https://www.vice.com/en_us/article/538kan/apple-just-banned-the-app-that-tracks-us-drone-strikes-again\">limit "
-"political speech</ulink>, especially from apps that make sensitive political "
-"commentary such as an app that notifies you every time a U.S. drone kills "
-"someone somewhere in the world; and to <ulink "
-"url=\"https://www.eurogamer.net/articles/2016-05-19-palestinian-indie-game-must-not-be-called-a-game-apple-says\">object "
-"to a game</ulink> that commented on the Israel-Palestine conflict."
+"device. Apple has used this power to <ulink url=\"https://www.telegraph.co."
+"uk/technology/apple/5982243/Apple-bans-dictionary-from-App-Store-over-swear-"
+"words.html\">reject dictionaries</ulink> for containing obscene words; to "
+"<ulink url=\"https://www.vice.com/en_us/article/538kan/apple-just-banned-the-"
+"app-that-tracks-us-drone-strikes-again\">limit political speech</ulink>, "
+"especially from apps that make sensitive political commentary such as an app "
+"that notifies you every time a U.S. drone kills someone somewhere in the "
+"world; and to <ulink url=\"https://www.eurogamer.net/articles/2016-05-19-"
+"palestinian-indie-game-must-not-be-called-a-game-apple-says\">object to a "
+"game</ulink> that commented on the Israel-Palestine conflict."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1260
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Apple often justifies monopoly power over software installation in the name "
 "of security, arguing that its vetting of apps for its store means that it "
 "can guard its users against apps that contain surveillance code. But this "
 msgid ""
 "Apple often justifies monopoly power over software installation in the name "
 "of security, arguing that its vetting of apps for its store means that it "
 "can guard its users against apps that contain surveillance code. But this "

-"cuts both ways. In China, the government <ulink "
-"url=\"https://www.ft.com/content/ad42e536-cf36-11e7-b781-794ce08b24dc\">ordered "
-"Apple to prohibit the sale of privacy tools</ulink> like VPNs with the "
-"exception of VPNs that had deliberately introduced flaws designed to let the "
-"Chinese state eavesdrop on users. Because Apple uses technological "
-"countermeasures — with legal backstops — to block customers from installing "
-"unauthorized apps, Chinese iPhone owners cannot readily (or legally) acquire "
-"VPNs that would protect them from Chinese state snooping."
+"cuts both ways. In China, the government <ulink url=\"https://www.ft.com/"
+"content/ad42e536-cf36-11e7-b781-794ce08b24dc\">ordered Apple to prohibit the "
+"sale of privacy tools</ulink> like VPNs with the exception of VPNs that had "
+"deliberately introduced flaws designed to let the Chinese state eavesdrop on "
+"users. Because Apple uses technological countermeasures — with legal "
+"backstops — to block customers from installing unauthorized apps, Chinese "
+"iPhone owners cannot readily (or legally) acquire VPNs that would protect "
+"them from Chinese state snooping."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1274
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"Zuboff calls surveillance capitalism a “rogue capitalism.” Theoreticians of "
-"capitalism claim that its virtue is that it <ulink "
-"url=\"https://en.wikipedia.org/wiki/Price_signal\">aggregates information in "
-"the form of consumers’ decisions</ulink>, producing efficient "
-"markets. Surveillance capitalism’s supposed power to rob its victims of "
-"their free will through computationally supercharged influence campaigns "
-"means that our markets no longer aggregate customers’ decisions because we "
-"customers no longer decide — we are given orders by surveillance "
-"capitalism’s mind-control rays."
+"Zuboff calls surveillance capitalism a <quote>rogue capitalism.</quote> "
+"Theoreticians of capitalism claim that its virtue is that it <ulink url="
+"\"https://en.wikipedia.org/wiki/Price_signal\">aggregates information in the "
+"form of consumers’ decisions</ulink>, producing efficient markets. "
+"Surveillance capitalism’s supposed power to rob its victims of their free "
+"will through computationally supercharged influence campaigns means that our "
+"markets no longer aggregate customers’ decisions because we customers no "
+"longer decide — we are given orders by surveillance capitalism’s mind-"
+"control rays."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1285
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "If our concern is that markets cease to function when consumers can no "
 "longer make choices, then copyright locks should concern us at "
 "<emphasis>least</emphasis> as much as influence campaigns. An influence "
 "campaign might nudge you to buy a certain brand of phone; but the copyright "
 "locks on that phone absolutely determine where you get it serviced, which "
 msgid ""
 "If our concern is that markets cease to function when consumers can no "
 "longer make choices, then copyright locks should concern us at "
 "<emphasis>least</emphasis> as much as influence campaigns. An influence "
 "campaign might nudge you to buy a certain brand of phone; but the copyright "
 "locks on that phone absolutely determine where you get it serviced, which "

-"apps can run on it, and when you have to throw it away rather than fixing "
-"it."
+"apps can run on it, and when you have to throw it away rather than fixing it."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:1294
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Search order and the right to the future tense"
 msgstr ""
 
 msgid "Search order and the right to the future tense"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1296
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Markets are posed as a kind of magic: By discovering otherwise hidden "
 "information conveyed by the free choices of consumers, those consumers’ "
 msgid ""
 "Markets are posed as a kind of magic: By discovering otherwise hidden "
 "information conveyed by the free choices of consumers, those consumers’ "


@@ -1642,27 +1502,25 @@ msgid ""
 "efficient allocations—more efficient than any computer could calculate. But "
 "monopolies are incompatible with that notion. When you only have one app "
 "store, the owner of the store — not the consumer — decides on the range of "
 "efficient allocations—more efficient than any computer could calculate. But "
 "monopolies are incompatible with that notion. When you only have one app "
 "store, the owner of the store — not the consumer — decides on the range of "

-"choices. As Boss Tweed once said, “I don’t care who does the electing, so "
-"long as I get to do the nominating.” A monopolized market is an election "
-"whose candidates are chosen by the monopolist."
+"choices. As Boss Tweed once said, <quote>I don’t care who does the electing, "
+"so long as I get to do the nominating.</quote> A monopolized market is an "
+"election whose candidates are chosen by the monopolist."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1308
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "This ballot rigging is made more pernicious by the existence of monopolies "
 "over search order. Google’s search market share is about 90%. When Google’s "
 "ranking algorithm puts a result for a popular search term in its top 10, "
 "that helps determine the behavior of millions of people. If Google’s answer "
 msgid ""
 "This ballot rigging is made more pernicious by the existence of monopolies "
 "over search order. Google’s search market share is about 90%. When Google’s "
 "ranking algorithm puts a result for a popular search term in its top 10, "
 "that helps determine the behavior of millions of people. If Google’s answer "

-"to “Are vaccines dangerous?” is a page that rebuts anti-vax conspiracy "
-"theories, then a sizable portion of the public will learn that vaccines are "
-"safe. If, on the other hand, Google sends those people to a site affirming "
-"the anti-vax conspiracies, a sizable portion of those millions will come "
-"away convinced that vaccines are dangerous."
+"to <quote>Are vaccines dangerous?</quote> is a page that rebuts anti-vax "
+"conspiracy theories, then a sizable portion of the public will learn that "
+"vaccines are safe. If, on the other hand, Google sends those people to a "
+"site affirming the anti-vax conspiracies, a sizable portion of those "
+"millions will come away convinced that vaccines are dangerous."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1320
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Google’s algorithm is often tricked into serving disinformation as a "
 "prominent search result. But in these cases, Google isn’t persuading people "
 msgid ""
 "Google’s algorithm is often tricked into serving disinformation as a "
 "prominent search result. But in these cases, Google isn’t persuading people "


@@ -1670,51 +1528,47 @@ msgid ""
 "the user has no cause to doubt it."
 msgstr ""
 
 "the user has no cause to doubt it."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1326
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"This is true whether the search is for “Are vaccines dangerous?” or “best "
-"restaurants near me.” Most users will never look past the first page of "
-"search results, and when the overwhelming majority of people all use the "
-"same search engine, the ranking algorithm deployed by that search engine "
-"will determine myriad outcomes (whether to adopt a child, whether to have "
-"cancer surgery, where to eat dinner, where to move, where to apply for a "
-"job) to a degree that vastly outstrips any behavioral outcomes dictated by "
-"algorithmic persuasion techniques."
+"This is true whether the search is for <quote>Are vaccines dangerous?</"
+"quote> or <quote>best restaurants near me.</quote> Most users will never "
+"look past the first page of search results, and when the overwhelming "
+"majority of people all use the same search engine, the ranking algorithm "
+"deployed by that search engine will determine myriad outcomes (whether to "
+"adopt a child, whether to have cancer surgery, where to eat dinner, where to "
+"move, where to apply for a job) to a degree that vastly outstrips any "
+"behavioral outcomes dictated by algorithmic persuasion techniques."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1337
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Many of the questions we ask search engines have no empirically correct "
 msgid ""
 "Many of the questions we ask search engines have no empirically correct "

-"answers: “Where should I eat dinner?” is not an objective question. Even "
-"questions that do have correct answers (“Are vaccines dangerous?”) don’t "
-"have one empirically superior source for that answer. Many pages affirm the "
-"safety of vaccines, so which one goes first? Under conditions of "
-"competition, consumers can choose from many search engines and stick with "
-"the one whose algorithmic judgment suits them best, but under conditions of "
-"monopoly, we all get our answers from the same place."
+"answers: <quote>Where should I eat dinner?</quote> is not an objective "
+"question. Even questions that do have correct answers (<quote>Are vaccines "
+"dangerous?</quote>) don’t have one empirically superior source for that "
+"answer. Many pages affirm the safety of vaccines, so which one goes first? "
+"Under conditions of competition, consumers can choose from many search "
+"engines and stick with the one whose algorithmic judgment suits them best, "
+"but under conditions of monopoly, we all get our answers from the same place."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1348
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Google’s search dominance isn’t a matter of pure merit: The company has "
 msgid ""
 "Google’s search dominance isn’t a matter of pure merit: The company has "

-"leveraged many tactics that would have been prohibited under classical, "
-"pre-Ronald-Reagan antitrust enforcement standards to attain its "
-"dominance. After all, this is a company that has developed two major "
-"products: a really good search engine and a pretty good Hotmail clone. Every "
-"other major success it’s had — Android, YouTube, Google Maps, etc. — has "
-"come through an acquisition of a nascent competitor. Many of the company’s "
-"key divisions, such as the advertising technology of DoubleClick, violate "
-"the historical antitrust principle of structural separation, which forbade "
-"firms from owning subsidiaries that competed with their "
-"customers. Railroads, for example, were barred from owning freight companies "
-"that competed with the shippers whose freight they carried."
-msgstr ""
-
-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1364
+"leveraged many tactics that would have been prohibited under classical, pre-"
+"Ronald-Reagan antitrust enforcement standards to attain its dominance. After "
+"all, this is a company that has developed two major products: a really good "
+"search engine and a pretty good Hotmail clone. Every other major success "
+"it’s had — Android, YouTube, Google Maps, etc. — has come through an "
+"acquisition of a nascent competitor. Many of the company’s key divisions, "
+"such as the advertising technology of DoubleClick, violate the historical "
+"antitrust principle of structural separation, which forbade firms from "
+"owning subsidiaries that competed with their customers. Railroads, for "
+"example, were barred from owning freight companies that competed with the "
+"shippers whose freight they carried."
+msgstr ""
+
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "If we’re worried about giant companies subverting markets by stripping "
 "consumers of their ability to make free choices, then vigorous antitrust "
 msgid ""
 "If we’re worried about giant companies subverting markets by stripping "
 "consumers of their ability to make free choices, then vigorous antitrust "


@@ -1725,8 +1579,7 @@ msgid ""
 "would not have such an outsized effect on consumer choice."
 msgstr ""
 
 "would not have such an outsized effect on consumer choice."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1374
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "This goes for many other companies. Amazon, a classic surveillance "
 "capitalist, is obviously the dominant tool for searching Amazon — though "
 msgid ""
 "This goes for many other companies. Amazon, a classic surveillance "
 "capitalist, is obviously the dominant tool for searching Amazon — though "


@@ -1742,8 +1595,7 @@ msgid ""
 "ability to shape markets by making informed choices."
 msgstr ""
 
 "ability to shape markets by making informed choices."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1389
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Not every monopolist is a surveillance capitalist, but that doesn’t mean "
 "they’re not able to shape consumer choices in wide-ranging ways. Zuboff "
 msgid ""
 "Not every monopolist is a surveillance capitalist, but that doesn’t mean "
 "they’re not able to shape consumer choices in wide-ranging ways. Zuboff "


@@ -1758,27 +1610,24 @@ msgid ""
 "free-market researchers, then forcing them out of any markets they discover."
 msgstr ""
 
 "free-market researchers, then forcing them out of any markets they discover."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1404
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Because of its use of copyright locks, Apple’s mobile customers are not "
 "legally allowed to switch to a rival retailer for its apps if they want to "
 "do so on an iPhone. Apple, obviously, is the only entity that gets to decide "
 "how it ranks the results of search queries in its stores. These decisions "
 "ensure that some apps are often installed (because they appear on page one) "
 msgid ""
 "Because of its use of copyright locks, Apple’s mobile customers are not "
 "legally allowed to switch to a rival retailer for its apps if they want to "
 "do so on an iPhone. Apple, obviously, is the only entity that gets to decide "
 "how it ranks the results of search queries in its stores. These decisions "
 "ensure that some apps are often installed (because they appear on page one) "

-"and others are never installed (because they appear on page one "
-"million). Apple’s search-ranking design decisions have a vastly more "
-"significant effect on consumer behaviors than influence campaigns delivered "
-"by surveillance capitalism’s ad-serving bots."
+"and others are never installed (because they appear on page one million). "
+"Apple’s search-ranking design decisions have a vastly more significant "
+"effect on consumer behaviors than influence campaigns delivered by "
+"surveillance capitalism’s ad-serving bots."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:1416
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Monopolists can afford sleeping pills for watchdogs"
 msgstr ""
 
 msgid "Monopolists can afford sleeping pills for watchdogs"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1418
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Only the most extreme market ideologues think that markets can self-regulate "
 "without state oversight. Markets need watchdogs — regulators, lawmakers, and "
 msgid ""
 "Only the most extreme market ideologues think that markets can self-regulate "
 "without state oversight. Markets need watchdogs — regulators, lawmakers, and "


@@ -1789,8 +1638,7 @@ msgid ""
 "holding them to account."
 msgstr ""
 
 "holding them to account."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1428
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But this kind of regulatory capture doesn’t come cheap. In competitive "
 "sectors, where rivals are constantly eroding one another’s margins, "
 msgid ""
 "But this kind of regulatory capture doesn’t come cheap. In competitive "
 "sectors, where rivals are constantly eroding one another’s margins, "


@@ -1798,8 +1646,7 @@ msgid ""
 "regulations that serve their ends."
 msgstr ""
 
 "regulations that serve their ends."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1434
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Many of the harms of surveillance capitalism are the result of weak or "
 "nonexistent regulation. Those regulatory vacuums spring from the power of "
 msgid ""
 "Many of the harms of surveillance capitalism are the result of weak or "
 "nonexistent regulation. Those regulatory vacuums spring from the power of "


@@ -1807,8 +1654,7 @@ msgid ""
 "exists to permit their existing businesses."
 msgstr ""
 
 "exists to permit their existing businesses."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1440
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Here’s an example: When firms over-collect and over-retain our data, they "
 "are at increased risk of suffering a breach — you can’t leak data you never "
 msgid ""
 "Here’s an example: When firms over-collect and over-retain our data, they "
 "are at increased risk of suffering a breach — you can’t leak data you never "


@@ -1818,15 +1664,13 @@ msgid ""
 "data breached and the sensitivity of that data."
 msgstr ""
 
 "data breached and the sensitivity of that data."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1449
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But still, firms continue to over-collect and over-retain our data for three "
 "reasons:"
 msgstr ""
 
 msgid ""
 "But still, firms continue to over-collect and over-retain our data for three "
 "reasons:"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1453
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "<emphasis role=\"strong\">1. They are locked in the aforementioned limbic "
 "arms race with our capacity to shore up our attentional defense systems to "
 msgid ""
 "<emphasis role=\"strong\">1. They are locked in the aforementioned limbic "
 "arms race with our capacity to shore up our attentional defense systems to "


@@ -1839,12 +1683,11 @@ msgid ""
 "inured to the pitch."
 msgstr ""
 
 "inured to the pitch."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1465
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"<emphasis role=\"strong\">2. They believe the surveillance capitalism "
-"story.</emphasis> Data is cheap to aggregate and store, and both proponents "
-"and opponents of surveillance capitalism have assured managers and product "
+"<emphasis role=\"strong\">2. They believe the surveillance capitalism story."
+"</emphasis> Data is cheap to aggregate and store, and both proponents and "
+"opponents of surveillance capitalism have assured managers and product "

 "designers that if you collect enough data, you will be able to perform "
 "sorcerous acts of mind control, thus supercharging your sales. Even if you "
 "never figure out how to profit from the data, someone else will eventually "
 "designers that if you collect enough data, you will be able to perform "
 "sorcerous acts of mind control, thus supercharging your sales. Even if you "
 "never figure out how to profit from the data, someone else will eventually "


@@ -1854,24 +1697,22 @@ msgid ""
 "else at an even greater price."
 msgstr ""
 
 "else at an even greater price."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1478
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"<emphasis role=\"strong\">3. The penalties for leaking data are "
-"negligible.</emphasis> Most countries limit these penalties to actual "
-"damages, meaning that consumers who’ve had their data breached have to show "
-"actual monetary harms to get a reward. In 2014, Home Depot disclosed that it "
-"had lost credit-card data for 53 million of its customers, but it settled "
-"the matter by paying those customers about $0.34 each — and a third of that "
-"$0.34 wasn’t even paid in cash. It took the form of a credit to procure a "
-"largely ineffectual credit-monitoring service."
+"<emphasis role=\"strong\">3. The penalties for leaking data are negligible.</"
+"emphasis> Most countries limit these penalties to actual damages, meaning "
+"that consumers who’ve had their data breached have to show actual monetary "
+"harms to get a reward. In 2014, Home Depot disclosed that it had lost credit-"
+"card data for 53 million of its customers, but it settled the matter by "
+"paying those customers about $0.34 each — and a third of that $0.34 wasn’t "
+"even paid in cash. It took the form of a credit to procure a largely "
+"ineffectual credit-monitoring service."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1489
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"But the harms from breaches are much more extensive than these "
-"actual-damages rules capture. Identity thieves and fraudsters are wily and "
+"But the harms from breaches are much more extensive than these actual-"
+"damages rules capture. Identity thieves and fraudsters are wily and "

 "endlessly inventive. All the vast breaches of our century are being "
 "continuously recombined, the data sets merged and mined for new ways to "
 "victimize the people whose data was present in them.  Any reasonable, "
 "endlessly inventive. All the vast breaches of our century are being "
 "continuously recombined, the data sets merged and mined for new ways to "
 "victimize the people whose data was present in them.  Any reasonable, "


@@ -1880,28 +1721,25 @@ msgid ""
 "these future harms."
 msgstr ""
 
 "these future harms."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1499
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "However, even the most ambitious privacy rules, such as the EU General Data "
 "Protection Regulation, fall far short of capturing the negative "
 msgid ""
 "However, even the most ambitious privacy rules, such as the EU General Data "
 "Protection Regulation, fall far short of capturing the negative "

-"externalities of the platforms’ negligent over-collection and "
-"over-retention, and what penalties they do provide are not aggressively "
-"pursued by regulators."
+"externalities of the platforms’ negligent over-collection and over-"
+"retention, and what penalties they do provide are not aggressively pursued "
+"by regulators."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1506
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"This tolerance of — or indifference to — data over-collection and "
-"over-retention can be ascribed in part to the sheer lobbying muscle of the "
+"This tolerance of — or indifference to — data over-collection and over-"
+"retention can be ascribed in part to the sheer lobbying muscle of the "

 "platforms. They are so profitable that they can handily afford to divert "
 "gigantic sums to fight any real change — that is, change that would force "
 "them to internalize the costs of their surveillance activities."
 msgstr ""
 
 "platforms. They are so profitable that they can handily afford to divert "
 "gigantic sums to fight any real change — that is, change that would force "
 "them to internalize the costs of their surveillance activities."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1514
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "And then there’s state surveillance, which the surveillance capitalism story "
 "dismisses as a relic of another era when the big worry was being jailed for "
 msgid ""
 "And then there’s state surveillance, which the surveillance capitalism story "
 "dismisses as a relic of another era when the big worry was being jailed for "


@@ -1909,18 +1747,17 @@ msgid ""
 "learning."
 msgstr ""
 
 "learning."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1520
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But state surveillance and private surveillance are intimately related. As "
 "we saw when Apple was conscripted by the Chinese government as a vital "
 "collaborator in state surveillance, the only really affordable and tractable "
 "way to conduct mass surveillance on the scale practiced by modern states — "
 msgid ""
 "But state surveillance and private surveillance are intimately related. As "
 "we saw when Apple was conscripted by the Chinese government as a vital "
 "collaborator in state surveillance, the only really affordable and tractable "
 "way to conduct mass surveillance on the scale practiced by modern states — "

-"both “free” and autocratic states — is to suborn commercial services."
+"both <quote>free</quote> and autocratic states — is to suborn commercial "
+"services."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1528
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Whether it’s Google being used as a location tracking tool by local law "
 "enforcement across the U.S. or the use of social media tracking by the "
 msgid ""
 "Whether it’s Google being used as a location tracking tool by local law "
 "enforcement across the U.S. or the use of social media tracking by the "


@@ -1938,20 +1775,18 @@ msgid ""
 "surveillance without mass commercial surveillance."
 msgstr ""
 
 "surveillance without mass commercial surveillance."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1546
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Monopolism is key to the project of mass state surveillance. It’s true that "
 "smaller tech firms are apt to be less well-defended than Big Tech, whose "
 "security experts are drawn from the tops of their field and who are given "
 msgid ""
 "Monopolism is key to the project of mass state surveillance. It’s true that "
 "smaller tech firms are apt to be less well-defended than Big Tech, whose "
 "security experts are drawn from the tops of their field and who are given "

-"enormous resources to secure and monitor their systems against "
-"intruders. But smaller firms also have less to protect: fewer users whose "
-"data is more fragmented across more systems and have to be suborned one at a "
-"time by state actors."
+"enormous resources to secure and monitor their systems against intruders. "
+"But smaller firms also have less to protect: fewer users whose data is more "
+"fragmented across more systems and have to be suborned one at a time by "
+"state actors."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1555
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "A concentrated tech sector that works with authorities is a much more "
 "powerful ally in the project of mass state surveillance than a fragmented "
 msgid ""
 "A concentrated tech sector that works with authorities is a much more "
 "powerful ally in the project of mass state surveillance than a fragmented "


@@ -1966,8 +1801,7 @@ msgid ""
 "government relations departments."
 msgstr ""
 
 "government relations departments."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1569
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "They can even make a good case for doing this: After all, when there are "
 "only four or five big companies in an industry, everyone qualified to "
 msgid ""
 "They can even make a good case for doing this: After all, when there are "
 "only four or five big companies in an industry, everyone qualified to "


@@ -1977,15 +1811,13 @@ msgid ""
 "at one of the other ones."
 msgstr ""
 
 "at one of the other ones."
 msgstr ""
 

-#. type: Content of: <book><chapter><blockquote><para>
-#: complete-book.xml:1578
+#. type: Content of: <book><chapter><sect1><blockquote><para>

 msgid ""
 "While surveillance doesn’t cause monopolies, monopolies certainly abet "
 "surveillance."
 msgstr ""
 
 msgid ""
 "While surveillance doesn’t cause monopolies, monopolies certainly abet "
 "surveillance."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1583
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Industries that are competitive are fragmented — composed of companies that "
 "are at each other’s throats all the time and eroding one another’s margins "
 msgid ""
 "Industries that are competitive are fragmented — composed of companies that "
 "are at each other’s throats all the time and eroding one another’s margins "


@@ -1995,8 +1827,7 @@ msgid ""
 "a whole."
 msgstr ""
 
 "a whole."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1591
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Surveillance combined with machine learning is supposed to be an existential "
 "crisis, a species-defining moment at which our free will is just a few more "
 msgid ""
 "Surveillance combined with machine learning is supposed to be an existential "
 "crisis, a species-defining moment at which our free will is just a few more "


@@ -2005,13 +1836,11 @@ msgid ""
 "threat to our society and possibly our species."
 msgstr ""
 
 "threat to our society and possibly our species."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1599
+#. type: Content of: <book><chapter><sect1><para>

 msgid "But that threat grows out of monopoly."
 msgstr ""
 
 msgid "But that threat grows out of monopoly."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1602
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "One of the consequences of tech’s regulatory capture is that it can shift "
 "liability for poor security decisions onto its customers and the wider "
 msgid ""
 "One of the consequences of tech’s regulatory capture is that it can shift "
 "liability for poor security decisions onto its customers and the wider "


@@ -2021,8 +1850,7 @@ msgid ""
 "products."
 msgstr ""
 
 "products."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1610
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "IT is the only field in which this is practiced: No one builds a bridge or a "
 "hospital and keeps the composition of the steel or the equations used to "
 msgid ""
 "IT is the only field in which this is practiced: No one builds a bridge or a "
 "hospital and keeps the composition of the steel or the equations used to "


@@ -2032,8 +1860,7 @@ msgid ""
 "are deployed in the field and put into sensitive places."
 msgstr ""
 
 "are deployed in the field and put into sensitive places."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1619
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The monopoly power that keeps any meaningful consequences for breaches at "
 "bay means that tech companies continue to build terrible products that are "
 msgid ""
 "The monopoly power that keeps any meaningful consequences for breaches at "
 "bay means that tech companies continue to build terrible products that are "


@@ -2044,51 +1871,46 @@ msgid ""
 "decisions have been seriously punished in the market."
 msgstr ""
 
 "decisions have been seriously punished in the market."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1629
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "These bad security decisions are compounded yet again by the use of "
 msgid ""
 "These bad security decisions are compounded yet again by the use of "

-"copyright locks to enforce business-model decisions against "
-"consumers. Recall that these locks have become the go-to means for shaping "
-"consumer behavior, making it technically impossible to use third-party ink, "
-"insulin, apps, or service depots in connection with your lawfully acquired "
-"property."
+"copyright locks to enforce business-model decisions against consumers. "
+"Recall that these locks have become the go-to means for shaping consumer "
+"behavior, making it technically impossible to use third-party ink, insulin, "
+"apps, or service depots in connection with your lawfully acquired property."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1637
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Recall also that these copyright locks are backstopped by legislation (such "
 "as Section 1201 of the DMCA or Article 6 of the 2001 EU Copyright Directive) "
 msgid ""
 "Recall also that these copyright locks are backstopped by legislation (such "
 "as Section 1201 of the DMCA or Article 6 of the 2001 EU Copyright Directive) "

-"that ban tampering with (“circumventing”) them, and these statutes have been "
-"used to threaten security researchers who make disclosures about "
-"vulnerabilities without permission from manufacturers."
+"that ban tampering with (<quote>circumventing</quote>) them, and these "
+"statutes have been used to threaten security researchers who make "
+"disclosures about vulnerabilities without permission from manufacturers."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1645
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"This amounts to a manufacturer’s veto over safety warnings and "
-"criticism. While this is far from the legislative intent of the DMCA and its "
-"sister statutes around the world, Congress has not intervened to clarify the "
+"This amounts to a manufacturer’s veto over safety warnings and criticism. "
+"While this is far from the legislative intent of the DMCA and its sister "
+"statutes around the world, Congress has not intervened to clarify the "

 "statute nor will it because to do so would run counter to the interests of "
 "powerful, large firms whose lobbying muscle is unstoppable."
 msgstr ""
 
 "statute nor will it because to do so would run counter to the interests of "
 "powerful, large firms whose lobbying muscle is unstoppable."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1653
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Copyright locks are a double whammy: They create bad security decisions that "
 "can’t be freely investigated or discussed. If markets are supposed to be "
 "machines for aggregating information (and if surveillance capitalism’s "
 msgid ""
 "Copyright locks are a double whammy: They create bad security decisions that "
 "can’t be freely investigated or discussed. If markets are supposed to be "
 "machines for aggregating information (and if surveillance capitalism’s "

-"notional mind-control rays are what make it a “rogue capitalism” because it "
-"denies consumers the power to make decisions), then a program of legally "
-"enforced ignorance of the risks of products makes monopolism even more of a "
-"“rogue capitalism” than surveillance capitalism’s influence campaigns."
+"notional mind-control rays are what make it a <quote>rogue capitalism</"
+"quote> because it denies consumers the power to make decisions), then a "
+"program of legally enforced ignorance of the risks of products makes "
+"monopolism even more of a <quote>rogue capitalism</quote> than surveillance "
+"capitalism’s influence campaigns."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1663
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "And unlike mind-control rays, enforced silence over security is an "
 "immediate, documented problem, and it <emphasis>does</emphasis> constitute "
 msgid ""
 "And unlike mind-control rays, enforced silence over security is an "
 "immediate, documented problem, and it <emphasis>does</emphasis> constitute "


@@ -2099,40 +1921,37 @@ msgid ""
 "of technology debt."
 msgstr ""
 
 "of technology debt."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1672
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"In software design, “technology debt” refers to old, baked-in decisions that "
-"turn out to be bad ones in hindsight. Perhaps a long-ago developer decided "
-"to incorporate a networking protocol made by a vendor that has since stopped "
-"supporting it. But everything in the product still relies on that "
-"superannuated protocol, and so, with each revision, the product team has to "
-"work around this obsolete core, adding compatibility layers, surrounding it "
-"with security checks that try to shore up its defenses, and so on. These "
-"Band-Aid measures compound the debt because every subsequent revision has to "
-"make allowances for <emphasis>them</emphasis>, too, like interest mounting "
-"on a predatory subprime loan. And like a subprime loan, the interest mounts "
-"faster than you can hope to pay it off: The product team has to put so much "
-"energy into maintaining this complex, brittle system that they don’t have "
-"any time left over to refactor the product from the ground up and “pay off "
-"the debt” once and for all."
+"In software design, <quote>technology debt</quote> refers to old, baked-in "
+"decisions that turn out to be bad ones in hindsight. Perhaps a long-ago "
+"developer decided to incorporate a networking protocol made by a vendor that "
+"has since stopped supporting it. But everything in the product still relies "
+"on that superannuated protocol, and so, with each revision, the product team "
+"has to work around this obsolete core, adding compatibility layers, "
+"surrounding it with security checks that try to shore up its defenses, and "
+"so on. These Band-Aid measures compound the debt because every subsequent "
+"revision has to make allowances for <emphasis>them</emphasis>, too, like "
+"interest mounting on a predatory subprime loan. And like a subprime loan, "
+"the interest mounts faster than you can hope to pay it off: The product team "
+"has to put so much energy into maintaining this complex, brittle system that "
+"they don’t have any time left over to refactor the product from the ground "
+"up and <quote>pay off the debt</quote> once and for all."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1690
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Typically, technology debt results in a technological bankruptcy: The "
 msgid ""
 "Typically, technology debt results in a technological bankruptcy: The "

-"product gets so brittle and unsustainable that it fails "
-"catastrophically. Think of the antiquated COBOL-based banking and accounting "
-"systems that fell over at the start of the pandemic emergency when "
-"confronted with surges of unemployment claims.  Sometimes that ends the "
-"product; sometimes it takes the company down with it. Being caught in the "
-"default of a technology debt is scary and traumatic, just like losing your "
-"house due to bankruptcy is scary and traumatic."
+"product gets so brittle and unsustainable that it fails catastrophically. "
+"Think of the antiquated COBOL-based banking and accounting systems that fell "
+"over at the start of the pandemic emergency when confronted with surges of "
+"unemployment claims.  Sometimes that ends the product; sometimes it takes "
+"the company down with it. Being caught in the default of a technology debt "
+"is scary and traumatic, just like losing your house due to bankruptcy is "
+"scary and traumatic."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1701
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But the technology debt created by copyright locks isn’t individual debt; "
 "it’s systemic. Everyone in the world is exposed to this over-leverage, as "
 msgid ""
 "But the technology debt created by copyright locks isn’t individual debt; "
 "it’s systemic. Everyone in the world is exposed to this over-leverage, as "


@@ -2144,86 +1963,79 @@ msgid ""
 "unauditable copyright locks — it will indeed pose an existential risk."
 msgstr ""
 
 "unauditable copyright locks — it will indeed pose an existential risk."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:1713
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Privacy and monopoly"
 msgstr ""
 
 msgid "Privacy and monopoly"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1715
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Many tech companies are gripped by an orthodoxy that holds that if they just "
 "gather enough data on enough of our activities, everything else is possible "
 "— the mind control and endless profits. This is an unfalsifiable hypothesis: "
 "If data gives a tech company even a tiny improvement in behavior prediction "
 "and modification, the company declares that it has taken the first step "
 msgid ""
 "Many tech companies are gripped by an orthodoxy that holds that if they just "
 "gather enough data on enough of our activities, everything else is possible "
 "— the mind control and endless profits. This is an unfalsifiable hypothesis: "
 "If data gives a tech company even a tiny improvement in behavior prediction "
 "and modification, the company declares that it has taken the first step "

-"toward global domination with no end in sight. If a company "
-"<emphasis>fails</emphasis> to attain any improvements from gathering and "
-"analyzing data, it declares success to be just around the corner, attainable "
-"once more data is in hand."
+"toward global domination with no end in sight. If a company <emphasis>fails</"
+"emphasis> to attain any improvements from gathering and analyzing data, it "
+"declares success to be just around the corner, attainable once more data is "
+"in hand."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1727
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Surveillance tech is far from the first industry to embrace a nonsensical, "
 "self-serving belief that harms the rest of the world, and it is not the "
 msgid ""
 "Surveillance tech is far from the first industry to embrace a nonsensical, "
 "self-serving belief that harms the rest of the world, and it is not the "

-"first industry to profit handsomely from such a delusion. Long before "
-"hedge-fund managers were claiming (falsely)  that they could beat the "
-"S&amp;P 500, there were plenty of other “respectable” industries that have "
+"first industry to profit handsomely from such a delusion. Long before hedge-"
+"fund managers were claiming (falsely)  that they could beat the S&amp;P 500, "
+"there were plenty of other <quote>respectable</quote> industries that have "

 "been revealed as quacks in hindsight. From the makers of radium "
 "suppositories (a real thing!)  to the cruel sociopaths who claimed they "
 "been revealed as quacks in hindsight. From the makers of radium "
 "suppositories (a real thing!)  to the cruel sociopaths who claimed they "

-"could “cure” gay people, history is littered with the formerly respectable "
-"titans of discredited industries."
+"could <quote>cure</quote> gay people, history is littered with the formerly "
+"respectable titans of discredited industries."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1739
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "This is not to say that there’s nothing wrong with Big Tech and its "
 "ideological addiction to data. While surveillance’s benefits are mostly "
 "overstated, its harms are, if anything, <emphasis>understated</emphasis>."
 msgstr ""
 
 msgid ""
 "This is not to say that there’s nothing wrong with Big Tech and its "
 "ideological addiction to data. While surveillance’s benefits are mostly "
 "overstated, its harms are, if anything, <emphasis>understated</emphasis>."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1745
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"There’s real irony here. The belief in surveillance capitalism as a “rogue "
-"capitalism” is driven by the belief that markets wouldn’t tolerate firms "
-"that are gripped by false beliefs. An oil company that has false beliefs "
-"about where the oil is will eventually go broke digging dry wells after all."
+"There’s real irony here. The belief in surveillance capitalism as a "
+"<quote>rogue capitalism</quote> is driven by the belief that markets "
+"wouldn’t tolerate firms that are gripped by false beliefs. An oil company "
+"that has false beliefs about where the oil is will eventually go broke "
+"digging dry wells after all."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1752
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But monopolists get to do terrible things for a long time before they pay "
 "the price. Think of how concentration in the finance sector allowed the "
 "subprime crisis to fester as bond-rating agencies, regulators, investors, "
 "and critics all fell under the sway of a false belief that complex "
 msgid ""
 "But monopolists get to do terrible things for a long time before they pay "
 "the price. Think of how concentration in the finance sector allowed the "
 "subprime crisis to fester as bond-rating agencies, regulators, investors, "
 "and critics all fell under the sway of a false belief that complex "

-"mathematics could construct “fully hedged” debt instruments that could not "
-"possibly default. A small bank that engaged in this kind of malfeasance "
-"would simply go broke rather than outrunning the inevitable crisis, perhaps "
-"growing so big that it averted it altogether. But large banks were able to "
-"continue to attract investors, and when they finally "
+"mathematics could construct <quote>fully hedged</quote> debt instruments "
+"that could not possibly default. A small bank that engaged in this kind of "
+"malfeasance would simply go broke rather than outrunning the inevitable "
+"crisis, perhaps growing so big that it averted it altogether. But large "
+"banks were able to continue to attract investors, and when they finally "

 "<emphasis>did</emphasis> come a-cropper, the world’s governments bailed them "
 "out. The worst offenders of the subprime crisis are bigger than they were in "
 "2008, bringing home more profits and paying their execs even larger sums."
 msgstr ""
 
 "<emphasis>did</emphasis> come a-cropper, the world’s governments bailed them "
 "out. The worst offenders of the subprime crisis are bigger than they were in "
 "2008, bringing home more profits and paying their execs even larger sums."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1767
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Big Tech is able to practice surveillance not just because it is tech but "
 "because it is <emphasis>big</emphasis>. The reason every web publisher "
 msgid ""
 "Big Tech is able to practice surveillance not just because it is tech but "
 "because it is <emphasis>big</emphasis>. The reason every web publisher "

-"embeds a Facebook “Like” button is that Facebook dominates the internet’s "
-"social media referrals — and every one of those “Like” buttons spies on "
-"everyone who lands on a page that contains them (see also: Google Analytics "
-"embeds, Twitter buttons, etc.)."
+"embeds a Facebook <quote>Like</quote> button is that Facebook dominates the "
+"internet’s social media referrals — and every one of those <quote>Like</"
+"quote> buttons spies on everyone who lands on a page that contains them (see "
+"also: Google Analytics embeds, Twitter buttons, etc.)."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1776
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The reason the world’s governments have been slow to create meaningful "
 "penalties for privacy breaches is that Big Tech’s concentration produces "
 msgid ""
 "The reason the world’s governments have been slow to create meaningful "
 "penalties for privacy breaches is that Big Tech’s concentration produces "


@@ -2232,15 +2044,13 @@ msgid ""
 "a unified negotiating position that supercharges the lobbying."
 msgstr ""
 
 "a unified negotiating position that supercharges the lobbying."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1784
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The reason that the smartest engineers in the world want to work for Big "
 "Tech is that Big Tech commands the lion’s share of tech industry jobs."
 msgstr ""
 
 msgid ""
 "The reason that the smartest engineers in the world want to work for Big "
 "Tech is that Big Tech commands the lion’s share of tech industry jobs."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1789
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The reason people who are aghast at Facebook’s and Google’s and Amazon’s "
 "data-handling practices continue to use these services is that all their "
 msgid ""
 "The reason people who are aghast at Facebook’s and Google’s and Amazon’s "
 "data-handling practices continue to use these services is that all their "


@@ -2248,8 +2058,7 @@ msgid ""
 "local merchants out of business."
 msgstr ""
 
 "local merchants out of business."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1795
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Competitive markets would weaken the companies’ lobbying muscle by reducing "
 "their profits and pitting them against each other in regulatory forums. It "
 msgid ""
 "Competitive markets would weaken the companies’ lobbying muscle by reducing "
 "their profits and pitting them against each other in regulatory forums. It "


@@ -2261,20 +2070,17 @@ msgid ""
 "and make the case against Facebook and Google and Twitter embeds."
 msgstr ""
 
 "and make the case against Facebook and Google and Twitter embeds."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1806
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "In other words, while surveillance doesn’t cause monopolies, monopolies "
 "certainly abet surveillance."
 msgstr ""
 
 msgid ""
 "In other words, while surveillance doesn’t cause monopolies, monopolies "
 "certainly abet surveillance."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:1810
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Ronald Reagan, pioneer of tech monopolism"
 msgstr ""
 
 msgid "Ronald Reagan, pioneer of tech monopolism"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1812
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Technology exceptionalism is a sin, whether it’s practiced by technology’s "
 "blind proponents or by its critics. Both of these camps are prone to "
 msgid ""
 "Technology exceptionalism is a sin, whether it’s practiced by technology’s "
 "blind proponents or by its critics. Both of these camps are prone to "


@@ -2287,8 +2093,7 @@ msgid ""
 "to break up the monopolies."
 msgstr ""
 
 "to break up the monopolies."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1824
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "To understand how tech became so monopolistic, it’s useful to look at the "
 "dawn of the consumer tech industry: 1979, the year the Apple II Plus "
 msgid ""
 "To understand how tech became so monopolistic, it’s useful to look at the "
 "dawn of the consumer tech industry: 1979, the year the Apple II Plus "


@@ -2301,20 +2106,18 @@ msgid ""
 "enact similar reforms that eventually spread around the world."
 msgstr ""
 
 "enact similar reforms that eventually spread around the world."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1836
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Antitrust’s story began nearly a century before all that with laws like the "
 "Sherman Act, which took aim at monopolists on the grounds that monopolies "
 "were bad in and of themselves — squeezing out competitors, creating "
 msgid ""
 "Antitrust’s story began nearly a century before all that with laws like the "
 "Sherman Act, which took aim at monopolists on the grounds that monopolies "
 "were bad in and of themselves — squeezing out competitors, creating "

-"“diseconomies of scale” (when a company is so big that its constituent parts "
-"go awry and it is seemingly helpless to address the problems), and capturing "
-"their regulators to such a degree that they can get away with a host of "
-"evils."
+"<quote>diseconomies of scale</quote> (when a company is so big that its "
+"constituent parts go awry and it is seemingly helpless to address the "
+"problems), and capturing their regulators to such a degree that they can get "
+"away with a host of evils."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1845
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Then came a fabulist named Robert Bork, a former solicitor general who "
 "Reagan appointed to the powerful U.S. Court of Appeals for the D.C. Circuit "
 msgid ""
 "Then came a fabulist named Robert Bork, a former solicitor general who "
 "Reagan appointed to the powerful U.S. Court of Appeals for the D.C. Circuit "


@@ -2322,34 +2125,32 @@ msgid ""
 "its successors out of whole cloth. Bork insisted that these statutes were "
 "never targeted at monopolies (despite a wealth of evidence to the contrary, "
 "including the transcribed speeches of the acts’ authors) but, rather, that "
 "its successors out of whole cloth. Bork insisted that these statutes were "
 "never targeted at monopolies (despite a wealth of evidence to the contrary, "
 "including the transcribed speeches of the acts’ authors) but, rather, that "

-"they were intended to prevent “consumer harm” — in the form of higher "
-"prices."
+"they were intended to prevent <quote>consumer harm</quote> — in the form of "
+"higher prices."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1855
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Bork was a crank, but he was a crank with a theory that rich people really "
 "liked. Monopolies are a great way to make rich people richer by allowing "
 msgid ""
 "Bork was a crank, but he was a crank with a theory that rich people really "
 "liked. Monopolies are a great way to make rich people richer by allowing "

-"them to receive “monopoly rents” (that is, bigger profits) and capture "
-"regulators, leading to a weaker, more favorable regulatory environment with "
-"fewer protections for customers, suppliers, the environment, and workers."
+"them to receive <quote>monopoly rents</quote> (that is, bigger profits) and "
+"capture regulators, leading to a weaker, more favorable regulatory "
+"environment with fewer protections for customers, suppliers, the "
+"environment, and workers."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1863
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Bork’s theories were especially palatable to the same power brokers who "
 "backed Reagan, and Reagan’s Department of Justice and other agencies began "
 "to incorporate Bork’s antitrust doctrine into their enforcement decisions "
 "(Reagan even put Bork up for a Supreme Court seat, but Bork flunked the "
 "Senate confirmation hearing so badly that, 40 years later, D.C. insiders use "
 msgid ""
 "Bork’s theories were especially palatable to the same power brokers who "
 "backed Reagan, and Reagan’s Department of Justice and other agencies began "
 "to incorporate Bork’s antitrust doctrine into their enforcement decisions "
 "(Reagan even put Bork up for a Supreme Court seat, but Bork flunked the "
 "Senate confirmation hearing so badly that, 40 years later, D.C. insiders use "

-"the term “borked” to refer to any catastrophically bad political "
-"performance)."
+"the term <quote>borked</quote> to refer to any catastrophically bad "
+"political performance)."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1872
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Little by little, Bork’s theories entered the mainstream, and their backers "
 "began to infiltrate the legal education field, even putting on junkets where "
 msgid ""
 "Little by little, Bork’s theories entered the mainstream, and their backers "
 "began to infiltrate the legal education field, even putting on junkets where "


@@ -2360,8 +2161,7 @@ msgid ""
 "disposal to lobby for even more Borkian antitrust influence campaigns."
 msgstr ""
 
 "disposal to lobby for even more Borkian antitrust influence campaigns."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1882
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The history of Bork’s antitrust theories is a really good example of the "
 "kind of covertly engineered shifts in public opinion that Zuboff warns us "
 msgid ""
 "The history of Bork’s antitrust theories is a really good example of the "
 "kind of covertly engineered shifts in public opinion that Zuboff warns us "


@@ -2374,52 +2174,50 @@ msgid ""
 "coherent ideology that elevated inequality to a virtue."
 msgstr ""
 
 "coherent ideology that elevated inequality to a virtue."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1894
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Today, many fear that machine learning allows surveillance capitalism to "
 msgid ""
 "Today, many fear that machine learning allows surveillance capitalism to "

-"sell “Bork-as-a-Service,” at internet speeds, so that you can contract a "
-"machine-learning company to engineer <emphasis>rapid</emphasis> shifts in "
-"public sentiment without needing the capital to sustain a multipronged, "
-"multigenerational project working at the local, state, national, and global "
-"levels in business, law, and philosophy. I do not believe that such a "
-"project is plausible, though I agree that this is basically what the "
-"platforms claim to be selling. They’re just lying about it. Big Tech lies "
-"all the time, <emphasis>including</emphasis> in their sales literature."
+"sell <quote>Bork-as-a-Service,</quote> at internet speeds, so that you can "
+"contract a machine-learning company to engineer <emphasis>rapid</emphasis> "
+"shifts in public sentiment without needing the capital to sustain a "
+"multipronged, multigenerational project working at the local, state, "
+"national, and global levels in business, law, and philosophy. I do not "
+"believe that such a project is plausible, though I agree that this is "
+"basically what the platforms claim to be selling. They’re just lying about "
+"it. Big Tech lies all the time, <emphasis>including</emphasis> in their "
+"sales literature."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1907
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"The idea that tech forms “natural monopolies” (monopolies that are the "
-"inevitable result of the realities of an industry, such as the monopolies "
-"that accrue the first company to run long-haul phone lines or rail lines) is "
-"belied by tech’s own history: In the absence of anti-competitive tactics, "
-"Google was able to unseat AltaVista and Yahoo; Facebook was able to head off "
-"Myspace. There are some advantages to gathering mountains of data, but those "
-"mountains of data also have disadvantages: liability (from leaking), "
-"diminishing returns (from old data), and institutional inertia (big "
-"companies, like science, progress one funeral at a time)."
+"The idea that tech forms <quote>natural monopolies</quote> (monopolies that "
+"are the inevitable result of the realities of an industry, such as the "
+"monopolies that accrue the first company to run long-haul phone lines or "
+"rail lines) is belied by tech’s own history: In the absence of anti-"
+"competitive tactics, Google was able to unseat AltaVista and Yahoo; Facebook "
+"was able to head off Myspace. There are some advantages to gathering "
+"mountains of data, but those mountains of data also have disadvantages: "
+"liability (from leaking), diminishing returns (from old data), and "
+"institutional inertia (big companies, like science, progress one funeral at "
+"a time)."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1919
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Indeed, the birth of the web saw a mass-extinction event for the existing "
 "giant, wildly profitable proprietary technologies that had capital, network "
 "effects, and walls and moats surrounding their businesses. The web showed "
 "that when a new industry is built around a protocol, rather than a product, "
 "the combined might of everyone who uses the protocol to reach their "
 msgid ""
 "Indeed, the birth of the web saw a mass-extinction event for the existing "
 "giant, wildly profitable proprietary technologies that had capital, network "
 "effects, and walls and moats surrounding their businesses. The web showed "
 "that when a new industry is built around a protocol, rather than a product, "
 "the combined might of everyone who uses the protocol to reach their "

-"customers or users or communities outweighs even the most massive "
-"products. CompuServe, AOL, MSN, and a host of other proprietary walled "
-"gardens learned this lesson the hard way: Each believed it could stay "
-"separate from the web, offering “curation” and a guarantee of consistency "
-"and quality instead of the chaos of an open system. Each was wrong and ended "
-"up being absorbed into the public web."
+"customers or users or communities outweighs even the most massive products. "
+"CompuServe, AOL, MSN, and a host of other proprietary walled gardens learned "
+"this lesson the hard way: Each believed it could stay separate from the web, "
+"offering <quote>curation</quote> and a guarantee of consistency and quality "
+"instead of the chaos of an open system. Each was wrong and ended up being "
+"absorbed into the public web."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1933
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Yes, tech is heavily monopolized and is now closely associated with industry "
 "concentration, but this has more to do with a matter of timing than its "
 msgid ""
 "Yes, tech is heavily monopolized and is now closely associated with industry "
 "concentration, but this has more to do with a matter of timing than its "


@@ -2432,8 +2230,7 @@ msgid ""
 "so on."
 msgstr ""
 
 "so on."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1945
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "In support of this thesis, I offer the concentration that every "
 "<emphasis>other</emphasis> industry has undergone over the same period. From "
 msgid ""
 "In support of this thesis, I offer the concentration that every "
 "<emphasis>other</emphasis> industry has undergone over the same period. From "


@@ -2449,8 +2246,7 @@ msgid ""
 "but are not any longer."
 msgstr ""
 
 "but are not any longer."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1960
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Again: When you change the laws intended to prevent monopolies and then "
 "monopolies form in exactly the way the law was supposed to prevent, it is "
 msgid ""
 "Again: When you change the laws intended to prevent monopolies and then "
 "monopolies form in exactly the way the law was supposed to prevent, it is "


@@ -2458,31 +2254,28 @@ msgid ""
 "can be readily explained without recourse to radical theories of network "
 "effects — but only if you’re willing to indict unregulated markets as "
 "tending toward monopoly. Just as a lifelong smoker can give you a hundred "
 "can be readily explained without recourse to radical theories of network "
 "effects — but only if you’re willing to indict unregulated markets as "
 "tending toward monopoly. Just as a lifelong smoker can give you a hundred "

-"reasons why their smoking didn’t cause their cancer (“It was the "
-"environmental toxins”), true believers in unregulated markets have a whole "
-"suite of unconvincing explanations for monopoly in tech that leave "
+"reasons why their smoking didn’t cause their cancer (<quote>It was the "
+"environmental toxins</quote>), true believers in unregulated markets have a "
+"whole suite of unconvincing explanations for monopoly in tech that leave "

 "capitalism intact."
 msgstr ""
 
 "capitalism intact."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:1972
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Steering with the windshield wipers"
 msgstr ""
 
 msgid "Steering with the windshield wipers"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1974
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "It’s been 40 years since Bork’s project to rehabilitate monopolies achieved "
 "liftoff, and that is a generation and a half, which is plenty of time to "
 "take a common idea and make it seem outlandish and vice versa. Before the "
 "1940s, affluent Americans dressed their baby boys in pink while baby girls "
 msgid ""
 "It’s been 40 years since Bork’s project to rehabilitate monopolies achieved "
 "liftoff, and that is a generation and a half, which is plenty of time to "
 "take a common idea and make it seem outlandish and vice versa. Before the "
 "1940s, affluent Americans dressed their baby boys in pink while baby girls "

-"wore blue (a “delicate and dainty” color). While gendered colors are "
-"obviously totally arbitrary, many still greet this news with amazement and "
-"find it hard to imagine a time when pink connoted masculinity."
+"wore blue (a <quote>delicate and dainty</quote> color). While gendered "
+"colors are obviously totally arbitrary, many still greet this news with "
+"amazement and find it hard to imagine a time when pink connoted masculinity."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1984
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "After 40 years of studiously ignoring antitrust analysis and enforcement, "
 "it’s not surprising that we’ve all but forgotten that antitrust exists, that "
 msgid ""
 "After 40 years of studiously ignoring antitrust analysis and enforcement, "
 "it’s not surprising that we’ve all but forgotten that antitrust exists, that "


@@ -2491,8 +2284,7 @@ msgid ""
 "integration could land a company in court."
 msgstr ""
 
 "integration could land a company in court."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:1992
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Antitrust is a market society’s steering wheel, the control of first resort "
 "to keep would-be masters of the universe in their lanes. But Bork and his "
 msgid ""
 "Antitrust is a market society’s steering wheel, the control of first resort "
 "to keep would-be masters of the universe in their lanes. But Bork and his "


@@ -2504,25 +2296,22 @@ msgid ""
 "heading before we careen off a cliff."
 msgstr ""
 
 "heading before we careen off a cliff."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2002
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "It’s like a 1960s science-fiction plot come to life: People stuck in a "
 msgid ""
 "It’s like a 1960s science-fiction plot come to life: People stuck in a "

-"“generation ship,” plying its way across the stars, a ship once piloted by "
-"their ancestors; and now, after a great cataclysm, the ship’s crew have "
-"forgotten that they’re in a ship at all and no longer remember where the "
-"control room is. Adrift, the ship is racing toward its extinction, and "
-"unless we can seize the controls and execute emergency course correction, "
-"we’re all headed for a fiery death in the heart of a sun."
+"<quote>generation ship,</quote> plying its way across the stars, a ship once "
+"piloted by their ancestors; and now, after a great cataclysm, the ship’s "
+"crew have forgotten that they’re in a ship at all and no longer remember "
+"where the control room is. Adrift, the ship is racing toward its extinction, "
+"and unless we can seize the controls and execute emergency course "
+"correction, we’re all headed for a fiery death in the heart of a sun."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:2012
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Surveillance still matters"
 msgstr ""
 
 msgid "Surveillance still matters"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2014
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "None of this is to minimize the problems with surveillance.  Surveillance "
 "matters, and Big Tech’s use of surveillance <emphasis>is</emphasis> an "
 msgid ""
 "None of this is to minimize the problems with surveillance.  Surveillance "
 "matters, and Big Tech’s use of surveillance <emphasis>is</emphasis> an "


@@ -2530,8 +2319,7 @@ msgid ""
 "machine learning rob us of our free will."
 msgstr ""
 
 "machine learning rob us of our free will."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2021
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Surveillance has become <emphasis>much</emphasis> more efficient thanks to "
 "Big Tech. In 1989, the Stasi — the East German secret police — had the whole "
 msgid ""
 "Surveillance has become <emphasis>much</emphasis> more efficient thanks to "
 "Big Tech. In 1989, the Stasi — the East German secret police — had the whole "


@@ -2539,8 +2327,7 @@ msgid ""
 "every 60 people to serve as an informant or intelligence operative."
 msgstr ""
 
 "every 60 people to serve as an informant or intelligence operative."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2028
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Today, we know that the NSA is spying on a significant fraction of the "
 "entire world’s population, and its ratio of surveillance operatives to the "
 msgid ""
 "Today, we know that the NSA is spying on a significant fraction of the "
 "entire world’s population, and its ratio of surveillance operatives to the "


@@ -2550,8 +2337,7 @@ msgid ""
 "involved in NSA spying, but it’s definitely not all of them)."
 msgstr ""
 
 "involved in NSA spying, but it’s definitely not all of them)."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2037
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "How did the ratio of surveillable citizens expand from 1:60 to 1:10,000 in "
 "less than 30 years? It’s thanks to Big Tech. Our devices and services gather "
 msgid ""
 "How did the ratio of surveillable citizens expand from 1:60 to 1:10,000 in "
 "less than 30 years? It’s thanks to Big Tech. Our devices and services gather "


@@ -2559,21 +2345,21 @@ msgid ""
 "these devices and the services they connect to, and then we painstakingly "
 "perform the data-entry tasks associated with logging facts about our lives, "
 "opinions, and preferences. This mass surveillance project has been largely "
 "these devices and the services they connect to, and then we painstakingly "
 "perform the data-entry tasks associated with logging facts about our lives, "
 "opinions, and preferences. This mass surveillance project has been largely "

-"useless for fighting terrorism: The NSA can <ulink "
-"url=\"https://www.washingtonpost.com/world/national-security/nsa-cites-case-as-success-of-phone-data-collection-program/2013/08/08/fc915e5a-feda-11e2-96a8-d3b921c0924a_story.html\">only "
-"point to a single minor success story</ulink> in which it used its data "
-"collection program to foil an attempt by a U.S. resident to wire a few "
-"thousand dollars to an overseas terror group. It’s ineffective for much the "
-"same reason that commercial surveillance projects are largely ineffective at "
-"targeting advertising: The people who want to commit acts of terror, like "
-"people who want to buy a refrigerator, are extremely rare. If you’re trying "
-"to detect a phenomenon whose base rate is one in a million with an "
-"instrument whose accuracy is only 99%, then every true positive will come at "
-"the cost of 9,999 false positives."
-msgstr ""
-
-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2058
+"useless for fighting terrorism: The NSA can <ulink url=\"https://www."
+"washingtonpost.com/world/national-security/nsa-cites-case-as-success-of-"
+"phone-data-collection-program/2013/08/08/fc915e5a-feda-11e2-96a8-"
+"d3b921c0924a_story.html\">only point to a single minor success story</ulink> "
+"in which it used its data collection program to foil an attempt by a U.S. "
+"resident to wire a few thousand dollars to an overseas terror group. It’s "
+"ineffective for much the same reason that commercial surveillance projects "
+"are largely ineffective at targeting advertising: The people who want to "
+"commit acts of terror, like people who want to buy a refrigerator, are "
+"extremely rare. If you’re trying to detect a phenomenon whose base rate is "
+"one in a million with an instrument whose accuracy is only 99%, then every "
+"true positive will come at the cost of 9,999 false positives."
+msgstr ""
+
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Let me explain that again: If one in a million people is a terrorist, then "
 "there will only be about one terrorist in a random sample of one million "
 msgid ""
 "Let me explain that again: If one in a million people is a terrorist, then "
 "there will only be about one terrorist in a random sample of one million "


@@ -2582,8 +2368,7 @@ msgid ""
 "is 10,000). For every true positive, you’ll get 9,999 false positives."
 msgstr ""
 
 "is 10,000). For every true positive, you’ll get 9,999 false positives."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2066
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "In reality, the accuracy of algorithmic terrorism detection falls far short "
 "of the 99% mark, as does refrigerator ad targeting. The difference is that "
 msgid ""
 "In reality, the accuracy of algorithmic terrorism detection falls far short "
 "of the 99% mark, as does refrigerator ad targeting. The difference is that "


@@ -2592,8 +2377,7 @@ msgid ""
 "the lives of everyone you love."
 msgstr ""
 
 "the lives of everyone you love."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2073
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Mass state surveillance is only feasible because of surveillance capitalism "
 "and its extremely low-yield ad-targeting systems, which require a constant "
 msgid ""
 "Mass state surveillance is only feasible because of surveillance capitalism "
 "and its extremely low-yield ad-targeting systems, which require a constant "


@@ -2603,8 +2387,7 @@ msgid ""
 "totalitarianism."
 msgstr ""
 
 "totalitarianism."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2081
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "State surveillance is no mere parasite on Big Tech, sucking up its data and "
 "giving nothing in return. In truth, the two are symbiotes: Big Tech sucks up "
 msgid ""
 "State surveillance is no mere parasite on Big Tech, sucking up its data and "
 "giving nothing in return. In truth, the two are symbiotes: Big Tech sucks up "


@@ -2614,25 +2397,24 @@ msgid ""
 "and surveillance capitalism; they are dependent on one another."
 msgstr ""
 
 "and surveillance capitalism; they are dependent on one another."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2090
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "To see this at work today, look no further than Amazon’s home surveillance "
 "device, the Ring doorbell, and its associated app, Neighbors. Ring — a "
 msgid ""
 "To see this at work today, look no further than Amazon’s home surveillance "
 "device, the Ring doorbell, and its associated app, Neighbors. Ring — a "

-"product that Amazon acquired and did not develop in house — makes a "
-"camera-enabled doorbell that streams footage from your front door to your "
-"mobile device. The Neighbors app allows you to form a neighborhood-wide "
+"product that Amazon acquired and did not develop in house — makes a camera-"
+"enabled doorbell that streams footage from your front door to your mobile "
+"device. The Neighbors app allows you to form a neighborhood-wide "

 "surveillance grid with your fellow Ring owners through which you can share "
 "surveillance grid with your fellow Ring owners through which you can share "

-"clips of “suspicious characters.” If you’re thinking that this sounds like a "
-"recipe for letting curtain-twitching racists supercharge their suspicions of "
-"people with brown skin who walk down their blocks, <ulink "
-"url=\"https://www.eff.org/deeplinks/2020/07/amazons-ring-enables-over-policing-efforts-some-americas-deadliest-law-enforcement\">you’re "
-"right</ulink>. Ring has become a <emphasis>de facto,</emphasis> "
-"off-the-books arm of the police without any of the pesky oversight or rules."
+"clips of <quote>suspicious characters.</quote> If you’re thinking that this "
+"sounds like a recipe for letting curtain-twitching racists supercharge their "
+"suspicions of people with brown skin who walk down their blocks, <ulink url="
+"\"https://www.eff.org/deeplinks/2020/07/amazons-ring-enables-over-policing-"
+"efforts-some-americas-deadliest-law-enforcement\">you’re right</ulink>. Ring "
+"has become a <emphasis>de facto,</emphasis> off-the-books arm of the police "
+"without any of the pesky oversight or rules."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2106
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "In mid-2019, a series of public records requests revealed that Amazon had "
 "struck confidential deals with more than 400 local law enforcement agencies "
 msgid ""
 "In mid-2019, a series of public records requests revealed that Amazon had "
 "struck confidential deals with more than 400 local law enforcement agencies "


@@ -2645,8 +2427,7 @@ msgid ""
 "the footage from the company, which it will then produce."
 msgstr ""
 
 "the footage from the company, which it will then produce."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2118
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Ring and law enforcement have found many ways to intertwine their "
 "activities. Ring strikes secret deals to acquire real-time access to 911 "
 msgid ""
 "Ring and law enforcement have found many ways to intertwine their "
 "activities. Ring strikes secret deals to acquire real-time access to 911 "


@@ -2655,8 +2436,7 @@ msgid ""
 "but isn’t sure whether their neighborhood is dangerous enough to warrant it."
 msgstr ""
 
 "but isn’t sure whether their neighborhood is dangerous enough to warrant it."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2126
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The more the cops buzz-market the surveillance capitalist Ring, the more "
 "surveillance capability the state gets. Cops who rely on private entities "
 msgid ""
 "The more the cops buzz-market the surveillance capitalist Ring, the more "
 "surveillance capability the state gets. Cops who rely on private entities "


@@ -2668,29 +2448,25 @@ msgid ""
 "rely on them."
 msgstr ""
 
 "rely on them."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:2137
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Dignity and sanctuary"
 msgstr ""
 
 msgid "Dignity and sanctuary"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2139
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But even if we could exercise democratic control over our states and force "
 "them to stop raiding surveillance capitalism’s reservoirs of behavioral "
 "data, surveillance capitalism would still harm us."
 msgstr ""
 
 msgid ""
 "But even if we could exercise democratic control over our states and force "
 "them to stop raiding surveillance capitalism’s reservoirs of behavioral "
 "data, surveillance capitalism would still harm us."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2144
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"This is an area where Zuboff shines. Her chapter on “sanctuary” — the "
-"feeling of being unobserved — is a beautiful hymn to introspection, "
+"This is an area where Zuboff shines. Her chapter on <quote>sanctuary</quote> "
+"— the feeling of being unobserved — is a beautiful hymn to introspection, "

 "calmness, mindfulness, and tranquility."
 msgstr ""
 
 "calmness, mindfulness, and tranquility."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2149
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "When you are watched, something changes. Anyone who has ever raised a child "
 "knows this. You might look up from your book (or more realistically, from "
 msgid ""
 "When you are watched, something changes. Anyone who has ever raised a child "
 "knows this. You might look up from your book (or more realistically, from "


@@ -2703,12 +2479,10 @@ msgid ""
 "your authentic self, and in that moment, you are vulnerable like a hermit "
 "crab scuttling from one shell to the next. The tender, unprotected tissues "
 "you expose in that moment are too delicate to reveal in the presence of "
 "your authentic self, and in that moment, you are vulnerable like a hermit "
 "crab scuttling from one shell to the next. The tender, unprotected tissues "
 "you expose in that moment are too delicate to reveal in the presence of "

-"another, even someone you trust as implicitly as a child trusts their "
-"parent."
+"another, even someone you trust as implicitly as a child trusts their parent."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2165
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "In the digital age, our authentic selves are inextricably tied to our "
 "digital lives. Your search history is a running ledger of the questions "
 msgid ""
 "In the digital age, our authentic selves are inextricably tied to our "
 "digital lives. Your search history is a running ledger of the questions "


@@ -2717,15 +2491,13 @@ msgid ""
 "the different facets of your identity, the people you’ve connected with."
 msgstr ""
 
 "the different facets of your identity, the people you’ve connected with."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2173
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "To be observed in these activities is to lose the sanctuary of your "
 "authentic self."
 msgstr ""
 
 msgid ""
 "To be observed in these activities is to lose the sanctuary of your "
 "authentic self."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2177
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "There’s another way in which surveillance capitalism robs us of our capacity "
 "to be our authentic selves: by making us anxious.  Surveillance capitalism "
 msgid ""
 "There’s another way in which surveillance capitalism robs us of our capacity "
 "to be our authentic selves: by making us anxious.  Surveillance capitalism "


@@ -2737,37 +2509,33 @@ msgid ""
 "systems never quite become inured to it."
 msgstr ""
 
 "systems never quite become inured to it."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2188
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"Our devices and services are “general purpose” in that they can connect "
-"anything or anyone to anything or anyone else and that they can run any "
-"program that can be written. This means that the distraction rectangles in "
-"our pockets hold our most precious moments with our most beloved people and "
-"their most urgent or time-sensitive communications (from “running late can "
-"you get the kid?” to “doctor gave me bad news and I need to talk to you "
-"RIGHT NOW”) as well as ads for refrigerators and recruiting messages from "
-"Nazis."
+"Our devices and services are <quote>general purpose</quote> in that they can "
+"connect anything or anyone to anything or anyone else and that they can run "
+"any program that can be written. This means that the distraction rectangles "
+"in our pockets hold our most precious moments with our most beloved people "
+"and their most urgent or time-sensitive communications (from <quote>running "
+"late can you get the kid?</quote> to <quote>doctor gave me bad news and I "
+"need to talk to you RIGHT NOW</quote>) as well as ads for refrigerators and "
+"recruiting messages from Nazis."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2198
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "All day and all night, our pockets buzz, shattering our concentration and "
 "tearing apart the fragile webs of connection we spin as we think through "
 "difficult ideas. If you locked someone in a cell and agitated them like "
 msgid ""
 "All day and all night, our pockets buzz, shattering our concentration and "
 "tearing apart the fragile webs of connection we spin as we think through "
 "difficult ideas. If you locked someone in a cell and agitated them like "

-"this, we’d call it “sleep deprivation torture,” and it would be <ulink "
-"url=\"https://www.youtube.com/watch?v=1SKpRbvnx6g\">a war crime under the "
-"Geneva Conventions</ulink>."
+"this, we’d call it <quote>sleep deprivation torture,</quote> and it would be "
+"<ulink url=\"https://www.youtube.com/watch?v=1SKpRbvnx6g\">a war crime under "
+"the Geneva Conventions</ulink>."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:2207
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Afflicting the afflicted"
 msgstr ""
 
 msgid "Afflicting the afflicted"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2209
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The effects of surveillance on our ability to be our authentic selves are "
 "not equal for all people. Some of us are lucky enough to live in a time and "
 msgid ""
 "The effects of surveillance on our ability to be our authentic selves are "
 "not equal for all people. Some of us are lucky enough to live in a time and "


@@ -2776,28 +2544,25 @@ msgid ""
 "of social consequence."
 msgstr ""
 
 "of social consequence."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2216
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But for many of us, this is not true. Recall that in living memory, many of "
 "the ways of being that we think of as socially acceptable today were once "
 "cause for dire social sanction or even imprisonment.  If you are 65 years "
 msgid ""
 "But for many of us, this is not true. Recall that in living memory, many of "
 "the ways of being that we think of as socially acceptable today were once "
 "cause for dire social sanction or even imprisonment.  If you are 65 years "

-"old, you have lived through a time in which people living in “free "
-"societies” could be imprisoned or sanctioned for engaging in homosexual "
-"activity, for falling in love with a person whose skin was a different color "
-"than their own, or for smoking weed."
+"old, you have lived through a time in which people living in <quote>free "
+"societies</quote> could be imprisoned or sanctioned for engaging in "
+"homosexual activity, for falling in love with a person whose skin was a "
+"different color than their own, or for smoking weed."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2226
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Today, these activities aren’t just decriminalized in much of the world, "
 "they’re considered normal, and the fallen prohibitions are viewed as "
 "shameful, regrettable relics of the past."
 msgstr ""
 
 msgid ""
 "Today, these activities aren’t just decriminalized in much of the world, "
 "they’re considered normal, and the fallen prohibitions are viewed as "
 "shameful, regrettable relics of the past."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2231
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "How did we get from prohibition to normalization? Through private, personal "
 "activity: People who were secretly gay or secret pot-smokers or who secretly "
 msgid ""
 "How did we get from prohibition to normalization? Through private, personal "
 "activity: People who were secretly gay or secret pot-smokers or who secretly "


@@ -2811,8 +2576,7 @@ msgid ""
 "their cause one conversation at a time."
 msgstr ""
 
 "their cause one conversation at a time."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2244
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The right to choose the time and manner of these conversations was key to "
 "their success. It’s one thing to come out to your dad while you’re on a "
 msgid ""
 "The right to choose the time and manner of these conversations was key to "
 "their success. It’s one thing to come out to your dad while you’re on a "


@@ -2821,8 +2585,7 @@ msgid ""
 "make a scene."
 msgstr ""
 
 "make a scene."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2251
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Without a private sphere, there’s a chance that none of these changes would "
 "have come to pass and that the people who benefited from these changes would "
 msgid ""
 "Without a private sphere, there’s a chance that none of these changes would "
 "have come to pass and that the people who benefited from these changes would "


@@ -2830,8 +2593,7 @@ msgid ""
 "have never been able to reveal their true selves to the people they love."
 msgstr ""
 
 "have never been able to reveal their true selves to the people they love."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2258
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The corollary is that, unless you think that our society has attained social "
 "perfection — that your grandchildren in 50 years will ask you to tell them "
 msgid ""
 "The corollary is that, unless you think that our society has attained social "
 "perfection — that your grandchildren in 50 years will ask you to tell them "


@@ -2844,18 +2606,15 @@ msgid ""
 "sorrow will be the falsity of their relationship to you."
 msgstr ""
 
 "sorrow will be the falsity of their relationship to you."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2270
+#. type: Content of: <book><chapter><sect1><para>

 msgid "A private realm is necessary for human progress."
 msgstr ""
 
 msgid "A private realm is necessary for human progress."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:2273
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Any data you collect and retain will eventually leak"
 msgstr ""
 
 msgid "Any data you collect and retain will eventually leak"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2275
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The lack of a private life can rob vulnerable people of the chance to be "
 "their authentic selves and constrain our actions by depriving us of "
 msgid ""
 "The lack of a private life can rob vulnerable people of the chance to be "
 "their authentic selves and constrain our actions by depriving us of "


@@ -2863,8 +2622,7 @@ msgid ""
 "people with a secret: crime."
 msgstr ""
 
 "people with a secret: crime."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2281
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Personally identifying information is of very limited use for the purpose of "
 "controlling peoples’ minds, but identity theft — really a catchall term for "
 msgid ""
 "Personally identifying information is of very limited use for the purpose of "
 "controlling peoples’ minds, but identity theft — really a catchall term for "


@@ -2873,56 +2631,52 @@ msgid ""
 "expose you to physical danger — thrives on it."
 msgstr ""
 
 "expose you to physical danger — thrives on it."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2289
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"Attackers are not limited to using data from one breached source, "
-"either. Multiple services have suffered breaches that exposed names, "
-"addresses, phone numbers, passwords, sexual tastes, school grades, work "
-"performance, brushes with the criminal justice system, family details, "
-"genetic information, fingerprints and other biometrics, reading habits, "
-"search histories, literary tastes, pseudonymous identities, and other "
-"sensitive information. Attackers can merge data from these different "
-"breaches to build up extremely detailed dossiers on random subjects and then "
-"use different parts of the data for different criminal purposes."
+"Attackers are not limited to using data from one breached source, either. "
+"Multiple services have suffered breaches that exposed names, addresses, "
+"phone numbers, passwords, sexual tastes, school grades, work performance, "
+"brushes with the criminal justice system, family details, genetic "
+"information, fingerprints and other biometrics, reading habits, search "
+"histories, literary tastes, pseudonymous identities, and other sensitive "
+"information. Attackers can merge data from these different breaches to build "
+"up extremely detailed dossiers on random subjects and then use different "
+"parts of the data for different criminal purposes."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2301
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "For example, attackers can use leaked username and password combinations to "
 msgid ""
 "For example, attackers can use leaked username and password combinations to "

-"hijack whole fleets of commercial vehicles that <ulink "
-"url=\"https://www.vice.com/en_us/article/zmpx4x/hacker-monitor-cars-kill-engine-gps-tracking-apps\">have "
-"been fitted with anti-theft GPS trackers and immobilizers</ulink> or to "
-"hijack baby monitors in order to <ulink "
-"url=\"https://www.washingtonpost.com/technology/2019/04/23/how-nest-designed-keep-intruders-out-peoples-homes-effectively-allowed-hackers-get/?utm_term=.15220e98c550\">terrorize "
-"toddlers with the audio tracks from pornography</ulink>. Attackers use "
-"leaked data to trick phone companies into giving them your phone number, "
-"then they intercept SMS-based two-factor authentication codes in order to "
-"take over your email, bank account, and/or cryptocurrency wallets."
+"hijack whole fleets of commercial vehicles that <ulink url=\"https://www."
+"vice.com/en_us/article/zmpx4x/hacker-monitor-cars-kill-engine-gps-tracking-"
+"apps\">have been fitted with anti-theft GPS trackers and immobilizers</"
+"ulink> or to hijack baby monitors in order to <ulink url=\"https://www."
+"washingtonpost.com/technology/2019/04/23/how-nest-designed-keep-intruders-"
+"out-peoples-homes-effectively-allowed-hackers-get/?"
+"utm_term=.15220e98c550\">terrorize toddlers with the audio tracks from "
+"pornography</ulink>. Attackers use leaked data to trick phone companies into "
+"giving them your phone number, then they intercept SMS-based two-factor "
+"authentication codes in order to take over your email, bank account, and/or "
+"cryptocurrency wallets."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2314
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Attackers are endlessly inventive in the pursuit of creative ways to "
 "weaponize leaked data. One common use of leaked data is to penetrate "
 "companies in order to access <emphasis>more</emphasis> data."
 msgstr ""
 
 msgid ""
 "Attackers are endlessly inventive in the pursuit of creative ways to "
 "weaponize leaked data. One common use of leaked data is to penetrate "
 "companies in order to access <emphasis>more</emphasis> data."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2319
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"Like spies, online fraudsters are totally dependent on companies "
-"over-collecting and over-retaining our data. Spy agencies sometimes pay "
-"companies for access to their data or intimidate them into giving it up, but "
-"sometimes they work just like criminals do — by <ulink "
-"url=\"https://www.bbc.com/news/world-us-canada-24751821\">sneaking data out "
-"of companies’ databases</ulink>."
+"Like spies, online fraudsters are totally dependent on companies over-"
+"collecting and over-retaining our data. Spy agencies sometimes pay companies "
+"for access to their data or intimidate them into giving it up, but sometimes "
+"they work just like criminals do — by <ulink url=\"https://www.bbc.com/news/"
+"world-us-canada-24751821\">sneaking data out of companies’ databases</ulink>."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2327
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The over-collection of data has a host of terrible social consequences, from "
 "the erosion of our authentic selves to the undermining of social progress, "
 msgid ""
 "The over-collection of data has a host of terrible social consequences, from "
 "the erosion of our authentic selves to the undermining of social progress, "


@@ -2931,76 +2685,68 @@ msgid ""
 "that’s the least of our troubles."
 msgstr ""
 
 "that’s the least of our troubles."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:2335
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Critical tech exceptionalism is still tech exceptionalism"
 msgstr ""
 
 msgid "Critical tech exceptionalism is still tech exceptionalism"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2338
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Big Tech has long practiced technology exceptionalism: the idea that it "
 msgid ""
 "Big Tech has long practiced technology exceptionalism: the idea that it "

-"should not be subject to the mundane laws and norms of “meatspace.” Mottoes "
-"like Facebook’s “move fast and break things” attracted justifiable scorn of "
-"the companies’ self-serving rhetoric."
+"should not be subject to the mundane laws and norms of <quote>meatspace.</"
+"quote> Mottoes like Facebook’s <quote>move fast and break things</quote> "
+"attracted justifiable scorn of the companies’ self-serving rhetoric."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2344
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Tech exceptionalism got us all into a lot of trouble, so it’s ironic and "
 "distressing to see Big Tech’s critics committing the same sin."
 msgstr ""
 
 msgid ""
 "Tech exceptionalism got us all into a lot of trouble, so it’s ironic and "
 "distressing to see Big Tech’s critics committing the same sin."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2348
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"Big Tech is not a “rogue capitalism” that cannot be cured through the "
-"traditional anti-monopoly remedies of trustbusting (forcing companies to "
-"divest of competitors they have acquired) and bans on mergers to monopoly "
-"and other anti-competitive tactics. Big Tech does not have the power to use "
-"machine learning to influence our behavior so thoroughly that markets lose "
-"the ability to punish bad actors and reward superior competitors. Big Tech "
-"has no rule-writing mind-control ray that necessitates ditching our old "
-"toolbox."
+"Big Tech is not a <quote>rogue capitalism</quote> that cannot be cured "
+"through the traditional anti-monopoly remedies of trustbusting (forcing "
+"companies to divest of competitors they have acquired) and bans on mergers "
+"to monopoly and other anti-competitive tactics. Big Tech does not have the "
+"power to use machine learning to influence our behavior so thoroughly that "
+"markets lose the ability to punish bad actors and reward superior "
+"competitors. Big Tech has no rule-writing mind-control ray that necessitates "
+"ditching our old toolbox."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2358
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The thing is, people have been claiming to have perfected mind-control rays "
 "for centuries, and every time, it turned out to be a con — though sometimes "
 "the con artists were also conning themselves."
 msgstr ""
 
 msgid ""
 "The thing is, people have been claiming to have perfected mind-control rays "
 "for centuries, and every time, it turned out to be a con — though sometimes "
 "the con artists were also conning themselves."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2364
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "For generations, the advertising industry has been steadily improving its "
 "ability to sell advertising services to businesses while only making "
 "marginal gains in selling those businesses’ products to prospective "
 msgid ""
 "For generations, the advertising industry has been steadily improving its "
 "ability to sell advertising services to businesses while only making "
 "marginal gains in selling those businesses’ products to prospective "

-"customers. John Wanamaker’s lament that “50% of my advertising budget is "
-"wasted, I just don’t know which 50%” is a testament to the triumph of "
-"<emphasis>ad executives</emphasis>, who successfully convinced Wanamaker "
+"customers. John Wanamaker’s lament that <quote>50% of my advertising budget "
+"is wasted, I just don’t know which 50%</quote> is a testament to the triumph "
+"of <emphasis>ad executives</emphasis>, who successfully convinced Wanamaker "

 "that only half of the money he spent went to waste."
 msgstr ""
 
 "that only half of the money he spent went to waste."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2374
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The tech industry has made enormous improvements in the science of "
 "convincing businesses that they’re good at advertising while their actual "
 msgid ""
 "The tech industry has made enormous improvements in the science of "
 "convincing businesses that they’re good at advertising while their actual "

-"improvements to advertising — as opposed to targeting — have been pretty "
-"ho-hum. The vogue for machine learning — and the mystical invocation of "
-"“artificial intelligence” as a synonym for straightforward statistical "
-"inference techniques — has greatly boosted the efficacy of Big Tech’s sales "
-"pitch as marketers have exploited potential customers’ lack of technical "
-"sophistication to get away with breathtaking acts of overpromising and "
-"underdelivering."
+"improvements to advertising — as opposed to targeting — have been pretty ho-"
+"hum. The vogue for machine learning — and the mystical invocation of "
+"<quote>artificial intelligence</quote> as a synonym for straightforward "
+"statistical inference techniques — has greatly boosted the efficacy of Big "
+"Tech’s sales pitch as marketers have exploited potential customers’ lack of "
+"technical sophistication to get away with breathtaking acts of overpromising "
+"and underdelivering."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2386
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "It’s tempting to think that if businesses are willing to pour billions into "
 "a venture that the venture must be a good one. Yet there are plenty of times "
 msgid ""
 "It’s tempting to think that if businesses are willing to pour billions into "
 "a venture that the venture must be a good one. Yet there are plenty of times "


@@ -3015,37 +2761,34 @@ msgid ""
 "accumulation, not a sign that managed funds are a good buy."
 msgstr ""
 
 "accumulation, not a sign that managed funds are a good buy."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2400
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The claims of Big Tech’s mind-control system are full of tells that the "
 msgid ""
 "The claims of Big Tech’s mind-control system are full of tells that the "

-"enterprise is a con. For example, <ulink "
-"url=\"https://www.frontiersin.org/articles/10.3389/fpsyg.2020.01415/full\">the "
-"reliance on the “Big Five” personality traits</ulink> as a primary means of "
-"influencing people even though the “Big Five” theory is unsupported by any "
-"large-scale, peer-reviewed studies and is <ulink "
-"url=\"https://www.wired.com/story/the-noisy-fallacies-of-psychographic-targeting/\">mostly "
-"the realm of marketing hucksters and pop psych</ulink>."
+"enterprise is a con. For example, <ulink url=\"https://www.frontiersin.org/"
+"articles/10.3389/fpsyg.2020.01415/full\">the reliance on the <quote>Big "
+"Five</quote> personality traits</ulink> as a primary means of influencing "
+"people even though the <quote>Big Five</quote> theory is unsupported by any "
+"large-scale, peer-reviewed studies and is <ulink url=\"https://www.wired.com/"
+"story/the-noisy-fallacies-of-psychographic-targeting/\">mostly the realm of "
+"marketing hucksters and pop psych</ulink>."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2410
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Big Tech’s promotional materials also claim that their algorithms can "
 msgid ""
 "Big Tech’s promotional materials also claim that their algorithms can "

-"accurately perform “sentiment analysis” or detect peoples’ moods based on "
-"their “microexpressions,” but <ulink "
-"url=\"https://www.npr.org/2018/09/12/647040758/advertising-on-facebook-is-it-worth-it\">these "
-"are marketing claims, not scientific ones</ulink>. These methods are largely "
-"untested by independent scientific experts, and where they have been tested, "
-"they’ve been found sorely wanting.  Microexpressions are particularly "
-"suspect as the companies that specialize in training people to detect them "
-"<ulink "
-"url=\"https://theintercept.com/2017/02/08/tsas-own-files-show-doubtful-science-behind-its-behavior-screening-program/\">have "
+"accurately perform <quote>sentiment analysis</quote> or detect peoples’ "
+"moods based on their <quote>microexpressions,</quote> but <ulink url="
+"\"https://www.npr.org/2018/09/12/647040758/advertising-on-facebook-is-it-"
+"worth-it\">these are marketing claims, not scientific ones</ulink>. These "
+"methods are largely untested by independent scientific experts, and where "
+"they have been tested, they’ve been found sorely wanting.  Microexpressions "
+"are particularly suspect as the companies that specialize in training people "
+"to detect them <ulink url=\"https://theintercept.com/2017/02/08/tsas-own-"
+"files-show-doubtful-science-behind-its-behavior-screening-program/\">have "

 "been shown</ulink> to underperform relative to random chance."
 msgstr ""
 
 "been shown</ulink> to underperform relative to random chance."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2423
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Big Tech has been so good at marketing its own supposed superpowers that "
 "it’s easy to believe that they can market everything else with similar "
 msgid ""
 "Big Tech has been so good at marketing its own supposed superpowers that "
 "it’s easy to believe that they can market everything else with similar "


@@ -3058,47 +2801,42 @@ msgid ""
 "its machine-learning fueled persuasion systems work."
 msgstr ""
 
 "its machine-learning fueled persuasion systems work."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2435
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "That skepticism should infuse all of our evaluations of Big Tech and its "
 "supposed abilities, including our perusal of its patents. Zuboff vests these "
 "patents with enormous significance, pointing out that Google claimed "
 msgid ""
 "That skepticism should infuse all of our evaluations of Big Tech and its "
 "supposed abilities, including our perusal of its patents. Zuboff vests these "
 "patents with enormous significance, pointing out that Google claimed "

-"extensive new persuasion capabilities in <ulink "
-"url=\"https://patents.google.com/patent/US20050131762A1/en\">its patent "
-"filings</ulink>. These claims are doubly suspect: first, because they are so "
-"self-serving, and second, because the patent itself is so notoriously an "
-"invitation to exaggeration."
+"extensive new persuasion capabilities in <ulink url=\"https://patents.google."
+"com/patent/US20050131762A1/en\">its patent filings</ulink>. These claims are "
+"doubly suspect: first, because they are so self-serving, and second, because "
+"the patent itself is so notoriously an invitation to exaggeration."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2445
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Patent applications take the form of a series of claims and range from broad "
 "to narrow. A typical patent starts out by claiming that its authors have "
 "invented a method or system for doing every conceivable thing that anyone "
 "might do, ever, with any tool or device. Then it narrows that claim in "
 msgid ""
 "Patent applications take the form of a series of claims and range from broad "
 "to narrow. A typical patent starts out by claiming that its authors have "
 "invented a method or system for doing every conceivable thing that anyone "
 "might do, ever, with any tool or device. Then it narrows that claim in "

-"successive stages until we get to the actual “invention” that is the true "
-"subject of the patent.  The hope is that the patent examiner — who is almost "
-"certainly overworked and underinformed — will miss the fact that some or all "
-"of these claims are ridiculous, or at least suspect, and grant the patent’s "
-"broader claims. Patents for unpatentable things are still incredibly useful "
-"because they can be wielded against competitors who might license that "
-"patent or steer clear of its claims rather than endure the lengthy, "
-"expensive process of contesting it."
+"successive stages until we get to the actual <quote>invention</quote> that "
+"is the true subject of the patent.  The hope is that the patent examiner — "
+"who is almost certainly overworked and underinformed — will miss the fact "
+"that some or all of these claims are ridiculous, or at least suspect, and "
+"grant the patent’s broader claims. Patents for unpatentable things are still "
+"incredibly useful because they can be wielded against competitors who might "
+"license that patent or steer clear of its claims rather than endure the "
+"lengthy, expensive process of contesting it."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2460
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "What’s more, software patents are routinely granted even though the filer "
 msgid ""
 "What’s more, software patents are routinely granted even though the filer "

-"doesn’t have any evidence that they can do the thing claimed by the "
-"patent. That is, you can patent an “invention” that you haven’t actually "
-"made and that you don’t know how to make."
+"doesn’t have any evidence that they can do the thing claimed by the patent. "
+"That is, you can patent an <quote>invention</quote> that you haven’t "
+"actually made and that you don’t know how to make."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2466
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "With these considerations in hand, it becomes obvious that the fact that a "
 "Big Tech company has patented what it <emphasis>says</emphasis> is an "
 msgid ""
 "With these considerations in hand, it becomes obvious that the fact that a "
 "Big Tech company has patented what it <emphasis>says</emphasis> is an "


@@ -3106,8 +2844,7 @@ msgid ""
 "fact control our minds."
 msgstr ""
 
 "fact control our minds."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2473
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Big Tech collects our data for many reasons, including the diminishing "
 "returns on existing stores of data. But many tech companies also collect "
 msgid ""
 "Big Tech collects our data for many reasons, including the diminishing "
 "returns on existing stores of data. But many tech companies also collect "


@@ -3118,8 +2855,7 @@ msgid ""
 "put to use after the first doubles the number of possible fax-to-fax links."
 msgstr ""
 
 "put to use after the first doubles the number of possible fax-to-fax links."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2483
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Data mined for predictive systems doesn’t necessarily produce these "
 "dividends. Think of Netflix: The predictive value of the data mined from a "
 msgid ""
 "Data mined for predictive systems doesn’t necessarily produce these "
 "dividends. Think of Netflix: The predictive value of the data mined from a "


@@ -3131,19 +2867,18 @@ msgid ""
 "labeling and validating data do not get cheaper at scale."
 msgstr ""
 
 "labeling and validating data do not get cheaper at scale."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2494
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Businesses pursue fads to the detriment of their profits all the time, "
 "especially when the businesses and their investors are not motivated by the "
 "prospect of becoming profitable but rather by the prospect of being acquired "
 "by a Big Tech giant or by having an IPO.  For these firms, ticking faddish "
 msgid ""
 "Businesses pursue fads to the detriment of their profits all the time, "
 "especially when the businesses and their investors are not motivated by the "
 "prospect of becoming profitable but rather by the prospect of being acquired "
 "by a Big Tech giant or by having an IPO.  For these firms, ticking faddish "

-"boxes like “collects as much data as possible” might realize a bigger return "
-"on investment than “collects a business-appropriate quantity of data.”"
+"boxes like <quote>collects as much data as possible</quote> might realize a "
+"bigger return on investment than <quote>collects a business-appropriate "
+"quantity of data.</quote>"

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2503
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "This is another harm of tech exceptionalism: The belief that more data "
 "always produces more profits in the form of more insights that can be "
 msgid ""
 "This is another harm of tech exceptionalism: The belief that more data "
 "always produces more profits in the form of more insights that can be "


@@ -3158,15 +2893,13 @@ msgid ""
 "spend not one penny more than is necessary on protecting data."
 msgstr ""
 
 "spend not one penny more than is necessary on protecting data."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:2517
+#. type: Content of: <book><chapter><sect1><title>

 msgid ""
 "How monopolies, not mind control, drive surveillance capitalism: The "
 "Snapchat story"
 msgstr ""
 
 msgid ""
 "How monopolies, not mind control, drive surveillance capitalism: The "
 "Snapchat story"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2520
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "For the first decade of its existence, Facebook competed with the social "
 "media giants of the day (Myspace, Orkut, etc.) by presenting itself as the "
 msgid ""
 "For the first decade of its existence, Facebook competed with the social "
 "media giants of the day (Myspace, Orkut, etc.) by presenting itself as the "


@@ -3177,104 +2910,93 @@ msgid ""
 "social media wars like Myspace."
 msgstr ""
 
 "social media wars like Myspace."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2530
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Despite frequent promises that it would never collect or analyze its users’ "
 "data, Facebook periodically created initiatives that did just that, like the "
 "creepy, ham-fisted Beacon tool, which spied on you as you moved around the "
 "web and then added your online activities to your public timeline, allowing "
 msgid ""
 "Despite frequent promises that it would never collect or analyze its users’ "
 "data, Facebook periodically created initiatives that did just that, like the "
 "creepy, ham-fisted Beacon tool, which spied on you as you moved around the "
 "web and then added your online activities to your public timeline, allowing "

-"your friends to monitor your browsing habits. Beacon sparked a user "
-"revolt. Every time, Facebook backed off from its surveillance initiative, "
-"but not all the way; inevitably, the new Facebook would be more surveilling "
-"than the old Facebook, though not quite as surveilling as the intermediate "
-"Facebook following the launch of the new product or service."
+"your friends to monitor your browsing habits. Beacon sparked a user revolt. "
+"Every time, Facebook backed off from its surveillance initiative, but not "
+"all the way; inevitably, the new Facebook would be more surveilling than the "
+"old Facebook, though not quite as surveilling as the intermediate Facebook "
+"following the launch of the new product or service."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2542
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The pace at which Facebook ramped up its surveillance efforts seems to have "
 "been set by Facebook’s competitive landscape. The more competitors Facebook "
 "had, the better it behaved. Every time a major competitor foundered, "
 msgid ""
 "The pace at which Facebook ramped up its surveillance efforts seems to have "
 "been set by Facebook’s competitive landscape. The more competitors Facebook "
 "had, the better it behaved. Every time a major competitor foundered, "

-"Facebook’s behavior <ulink "
-"url=\"https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3247362\">got "
-"markedly worse</ulink>."
+"Facebook’s behavior <ulink url=\"https://papers.ssrn.com/sol3/papers.cfm?"
+"abstract_id=3247362\">got markedly worse</ulink>."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2550
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "All the while, Facebook was prodigiously acquiring companies, including a "
 msgid ""
 "All the while, Facebook was prodigiously acquiring companies, including a "

-"company called Onavo. Nominally, Onavo made a battery-monitoring mobile "
-"app. But the permissions that Onavo required were so expansive that the app "
-"was able to gather fine-grained telemetry on everything users did with their "
+"company called Onavo. Nominally, Onavo made a battery-monitoring mobile app. "
+"But the permissions that Onavo required were so expansive that the app was "
+"able to gather fine-grained telemetry on everything users did with their "

 "phones, including which apps they used and how they were using them."
 msgstr ""
 
 "phones, including which apps they used and how they were using them."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2558
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Through Onavo, Facebook discovered that it was losing market share to "
 "Snapchat, an app that — like Facebook a decade before — billed itself as the "
 "pro-privacy alternative to the status quo. Through Onavo, Facebook was able "
 "to mine data from the devices of Snapchat users, including both current and "
 "former Snapchat users. This spurred Facebook to acquire Instagram — some "
 msgid ""
 "Through Onavo, Facebook discovered that it was losing market share to "
 "Snapchat, an app that — like Facebook a decade before — billed itself as the "
 "pro-privacy alternative to the status quo. Through Onavo, Facebook was able "
 "to mine data from the devices of Snapchat users, including both current and "
 "former Snapchat users. This spurred Facebook to acquire Instagram — some "

-"features of which competed with Snapchat — and then allowed Facebook to "
-"fine-tune Instagram’s features and sales pitch to erode Snapchat’s gains and "
+"features of which competed with Snapchat — and then allowed Facebook to fine-"
+"tune Instagram’s features and sales pitch to erode Snapchat’s gains and "

 "ensure that Facebook would not have to face the kinds of competitive "
 "pressures it had earlier inflicted on Myspace and Orkut."
 msgstr ""
 
 "ensure that Facebook would not have to face the kinds of competitive "
 "pressures it had earlier inflicted on Myspace and Orkut."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2570
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The story of how Facebook crushed Snapchat reveals the relationship between "
 "monopoly and surveillance capitalism. Facebook combined surveillance with "
 "lax antitrust enforcement to spot the competitive threat of Snapchat on its "
 "horizon and then take decisive action against it. Facebook’s surveillance "
 msgid ""
 "The story of how Facebook crushed Snapchat reveals the relationship between "
 "monopoly and surveillance capitalism. Facebook combined surveillance with "
 "lax antitrust enforcement to spot the competitive threat of Snapchat on its "
 "horizon and then take decisive action against it. Facebook’s surveillance "

-"capitalism let it avert competitive pressure with anti-competitive "
-"tactics. Facebook users still want privacy — Facebook hasn’t used "
-"surveillance to brainwash them out of it — but they can’t get it because "
-"Facebook’s surveillance lets it destroy any hope of a rival service emerging "
-"that competes on privacy features."
+"capitalism let it avert competitive pressure with anti-competitive tactics. "
+"Facebook users still want privacy — Facebook hasn’t used surveillance to "
+"brainwash them out of it — but they can’t get it because Facebook’s "
+"surveillance lets it destroy any hope of a rival service emerging that "
+"competes on privacy features."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:2582
+#. type: Content of: <book><chapter><sect1><title>

 msgid "A monopoly over your friends"
 msgstr ""
 
 msgid "A monopoly over your friends"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2584
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "A decentralization movement has tried to erode the dominance of Facebook and "
 msgid ""
 "A decentralization movement has tried to erode the dominance of Facebook and "

-"other Big Tech companies by fielding “indieweb” alternatives — Mastodon as a "
-"Twitter alternative, Diaspora as a Facebook alternative, etc. — but these "
-"efforts have failed to attain any kind of liftoff."
+"other Big Tech companies by fielding <quote>indieweb</quote> alternatives — "
+"Mastodon as a Twitter alternative, Diaspora as a Facebook alternative, etc. "
+"— but these efforts have failed to attain any kind of liftoff."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2591
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Fundamentally, each of these services is hamstrung by the same problem: "
 "Every potential user for a Facebook or Twitter alternative has to convince "
 "all their friends to follow them to a decentralized web alternative in order "
 "to continue to realize the benefit of social media. For many of us, the only "
 "reason to have a Facebook account is that our friends have Facebook "
 msgid ""
 "Fundamentally, each of these services is hamstrung by the same problem: "
 "Every potential user for a Facebook or Twitter alternative has to convince "
 "all their friends to follow them to a decentralized web alternative in order "
 "to continue to realize the benefit of social media. For many of us, the only "
 "reason to have a Facebook account is that our friends have Facebook "

-"accounts, and the reason they have Facebook accounts is that "
-"<emphasis>we</emphasis> have Facebook accounts."
+"accounts, and the reason they have Facebook accounts is that <emphasis>we</"
+"emphasis> have Facebook accounts."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2601
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "All of this has conspired to make Facebook — and other dominant platforms — "
 msgid ""
 "All of this has conspired to make Facebook — and other dominant platforms — "

-"into “kill zones” that investors will not fund new entrants for."
+"into <quote>kill zones</quote> that investors will not fund new entrants for."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2606
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "And yet, all of today’s tech giants came into existence despite the "
 "entrenched advantage of the companies that came before them. To understand "
 msgid ""
 "And yet, all of today’s tech giants came into existence despite the "
 "entrenched advantage of the companies that came before them. To understand "


@@ -3282,52 +3004,48 @@ msgid ""
 "adversarial interoperability."
 msgstr ""
 
 "adversarial interoperability."
 msgstr ""
 

-#. type: Content of: <book><chapter><blockquote><para>
-#: complete-book.xml:2613
+#. type: Content of: <book><chapter><sect1><blockquote><para>

 msgid "The hard problem of our species is coordination."
 msgstr ""
 
 msgid "The hard problem of our species is coordination."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2617
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"“Interoperability” is the ability of two technologies to work with one "
-"another: Anyone can make an LP that will play on any record player, anyone "
-"can make a filter you can install in your stove’s extractor fan, anyone can "
-"make gasoline for your car, anyone can make a USB phone charger that fits in "
-"your car’s cigarette lighter receptacle, anyone can make a light bulb that "
-"works in your light socket, anyone can make bread that will toast in your "
-"toaster."
+"<quote>Interoperability</quote> is the ability of two technologies to work "
+"with one another: Anyone can make an LP that will play on any record player, "
+"anyone can make a filter you can install in your stove’s extractor fan, "
+"anyone can make gasoline for your car, anyone can make a USB phone charger "
+"that fits in your car’s cigarette lighter receptacle, anyone can make a "
+"light bulb that works in your light socket, anyone can make bread that will "
+"toast in your toaster."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2626
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Interoperability is often a source of innovation and consumer benefit: Apple "
 "made the first commercially successful PC, but millions of independent "
 msgid ""
 "Interoperability is often a source of innovation and consumer benefit: Apple "
 "made the first commercially successful PC, but millions of independent "

-"software vendors made interoperable programs that ran on the Apple II "
-"Plus. The simple analog antenna inputs on the back of TVs first allowed "
-"cable operators to connect directly to TVs, then they allowed game console "
+"software vendors made interoperable programs that ran on the Apple II Plus. "
+"The simple analog antenna inputs on the back of TVs first allowed cable "
+"operators to connect directly to TVs, then they allowed game console "

 "companies and then personal computer companies to use standard televisions "
 "as displays. Standard RJ-11 telephone jacks allowed for the production of "
 "phones from a variety of vendors in a variety of forms, from the free "
 "companies and then personal computer companies to use standard televisions "
 "as displays. Standard RJ-11 telephone jacks allowed for the production of "
 "phones from a variety of vendors in a variety of forms, from the free "

-"football-shaped phone that came with a <emphasis>Sports "
-"Illustrated</emphasis> subscription to business phones with speakers, hold "
-"functions, and so on and then answering machines and finally modems, paving "
-"the way for the internet revolution."
+"football-shaped phone that came with a <emphasis>Sports Illustrated</"
+"emphasis> subscription to business phones with speakers, hold functions, and "
+"so on and then answering machines and finally modems, paving the way for the "
+"internet revolution."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2641
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"“Interoperability” is often used interchangeably with “standardization,” "
-"which is the process when manufacturers and other stakeholders hammer out a "
-"set of agreed-upon rules for implementing a technology, such as the "
-"electrical plug on your wall, the CAN bus used by your car’s computer "
-"systems, or the HTML instructions that your browser interprets."
+"<quote>Interoperability</quote> is often used interchangeably with "
+"<quote>standardization,</quote> which is the process when manufacturers and "
+"other stakeholders hammer out a set of agreed-upon rules for implementing a "
+"technology, such as the electrical plug on your wall, the CAN bus used by "
+"your car’s computer systems, or the HTML instructions that your browser "
+"interprets."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2649
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But interoperability doesn’t require standardization — indeed, "
 "standardization often proceeds from the chaos of ad hoc interoperability "
 msgid ""
 "But interoperability doesn’t require standardization — indeed, "
 "standardization often proceeds from the chaos of ad hoc interoperability "


@@ -3336,33 +3054,31 @@ msgid ""
 "dashboard lighter subcomponent. The automakers didn’t take any "
 "countermeasures to prevent the use of these aftermarket accessories by their "
 "customers, but they also didn’t do anything to make life easier for the "
 "dashboard lighter subcomponent. The automakers didn’t take any "
 "countermeasures to prevent the use of these aftermarket accessories by their "
 "customers, but they also didn’t do anything to make life easier for the "

-"chargers’ manufacturers. This is a kind of “neutral interoperability.”"
+"chargers’ manufacturers. This is a kind of <quote>neutral interoperability.</"
+"quote>"

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2660
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"Beyond neutral interoperability, there is “adversarial interoperability.” "
-"That’s when a manufacturer makes a product that interoperates with another "
-"manufacturer’s product <emphasis>despite the second manufacturer’s "
-"objections</emphasis> and <emphasis>even if that means bypassing a security "
-"system designed to prevent interoperability</emphasis>."
+"Beyond neutral interoperability, there is <quote>adversarial "
+"interoperability.</quote> That’s when a manufacturer makes a product that "
+"interoperates with another manufacturer’s product <emphasis>despite the "
+"second manufacturer’s objections</emphasis> and <emphasis>even if that means "
+"bypassing a security system designed to prevent interoperability</emphasis>."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2668
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"Probably the most familiar form of adversarial interoperability is "
-"third-party printer ink. Printer manufacturers claim that they sell printers "
-"below cost and that the only way they can recoup the losses they incur is by "
+"Probably the most familiar form of adversarial interoperability is third-"
+"party printer ink. Printer manufacturers claim that they sell printers below "
+"cost and that the only way they can recoup the losses they incur is by "

 "charging high markups on ink. To prevent the owners of printers from buying "
 "ink elsewhere, the printer companies deploy a suite of anti-customer "
 "security systems that detect and reject both refilled and third-party "
 "cartridges."
 msgstr ""
 
 "charging high markups on ink. To prevent the owners of printers from buying "
 "ink elsewhere, the printer companies deploy a suite of anti-customer "
 "security systems that detect and reject both refilled and third-party "
 "cartridges."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2677
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Owners of printers take the position that HP and Epson and Brother are not "
 "charities and that customers for their wares have no obligation to help them "
 msgid ""
 "Owners of printers take the position that HP and Epson and Brother are not "
 "charities and that customers for their wares have no obligation to help them "


@@ -3376,23 +3092,22 @@ msgid ""
 "printer companies?"
 msgstr ""
 
 "printer companies?"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2690
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Adversarial interoperability has played an outsized role in the history of "
 msgid ""
 "Adversarial interoperability has played an outsized role in the history of "

-"the tech industry: from the founding of the “alt.*” Usenet hierarchy (which "
-"was started against the wishes of Usenet’s maintainers and which grew to be "
-"bigger than all of Usenet combined)  to the browser wars (when Netscape and "
-"Microsoft devoted massive engineering efforts to making their browsers "
-"incompatible with the other’s special commands and peccadilloes) to Facebook "
-"(whose success was built in part by helping its new users stay in touch with "
-"friends they’d left behind on Myspace because Facebook supplied them with a "
-"tool that scraped waiting messages from Myspace and imported them into "
-"Facebook, effectively creating an Facebook-based Myspace reader)."
+"the tech industry: from the founding of the <quote>alt.*</quote> Usenet "
+"hierarchy (which was started against the wishes of Usenet’s maintainers and "
+"which grew to be bigger than all of Usenet combined)  to the browser wars "
+"(when Netscape and Microsoft devoted massive engineering efforts to making "
+"their browsers incompatible with the other’s special commands and "
+"peccadilloes) to Facebook (whose success was built in part by helping its "
+"new users stay in touch with friends they’d left behind on Myspace because "
+"Facebook supplied them with a tool that scraped waiting messages from "
+"Myspace and imported them into Facebook, effectively creating an Facebook-"
+"based Myspace reader)."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2704
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Today, incumbency is seen as an unassailable advantage. Facebook is where "
 "all of your friends are, so no one can start a Facebook competitor. But "
 msgid ""
 "Today, incumbency is seen as an unassailable advantage. Facebook is where "
 "all of your friends are, so no one can start a Facebook competitor. But "


@@ -3408,8 +3123,7 @@ msgid ""
 "better treatment."
 msgstr ""
 
 "better treatment."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2719
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Adversarial interoperability was once the norm and a key contributor to the "
 "dynamic, vibrant tech scene, but now it is stuck behind a thicket of laws "
 msgid ""
 "Adversarial interoperability was once the norm and a key contributor to the "
 "dynamic, vibrant tech scene, but now it is stuck behind a thicket of laws "


@@ -3420,8 +3134,7 @@ msgid ""
 "interference, and patent."
 msgstr ""
 
 "interference, and patent."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2729
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "In the absence of a competitive market, lawmakers have resorted to assigning "
 "expensive, state-like duties to Big Tech firms, such as automatically "
 msgid ""
 "In the absence of a competitive market, lawmakers have resorted to assigning "
 "expensive, state-like duties to Big Tech firms, such as automatically "


@@ -3430,16 +3143,14 @@ msgid ""
 "controlling access to sexual material."
 msgstr ""
 
 "controlling access to sexual material."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2737
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "These measures put a floor under how small we can make Big Tech because only "
 "the very largest companies can afford the humans and automated filters "
 "needed to perform these duties."
 msgstr ""
 
 msgid ""
 "These measures put a floor under how small we can make Big Tech because only "
 "the very largest companies can afford the humans and automated filters "
 "needed to perform these duties."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2742
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But that’s not the only way in which making platforms responsible for "
 "policing their users undermines competition. A platform that is expected to "
 msgid ""
 "But that’s not the only way in which making platforms responsible for "
 "policing their users undermines competition. A platform that is expected to "


@@ -3452,8 +3163,7 @@ msgid ""
 "guesses about whether someone is a harasser)."
 msgstr ""
 
 "guesses about whether someone is a harasser)."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2754
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "To the extent that we are willing to let Big Tech police itself — rather "
 "than making Big Tech small enough that users can leave bad platforms for "
 msgid ""
 "To the extent that we are willing to let Big Tech police itself — rather "
 "than making Big Tech small enough that users can leave bad platforms for "


@@ -3461,32 +3171,27 @@ msgid ""
 "out of business will not destroy billions of users’ access to their "
 "communities and data — we build the case that Big Tech should be able to "
 "block its competitors and make it easier for Big Tech to demand legal "
 "out of business will not destroy billions of users’ access to their "
 "communities and data — we build the case that Big Tech should be able to "
 "block its competitors and make it easier for Big Tech to demand legal "

-"enforcement tools to ban and punish attempts at adversarial "
-"interoperability."
+"enforcement tools to ban and punish attempts at adversarial interoperability."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2764
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Ultimately, we can try to fix Big Tech by making it responsible for bad acts "
 "by its users, or we can try to fix the internet by cutting Big Tech down to "
 "size. But we can’t do both. To replace today’s giant products with "
 "pluralistic protocols, we need to clear the legal thicket that prevents "
 msgid ""
 "Ultimately, we can try to fix Big Tech by making it responsible for bad acts "
 "by its users, or we can try to fix the internet by cutting Big Tech down to "
 "size. But we can’t do both. To replace today’s giant products with "
 "pluralistic protocols, we need to clear the legal thicket that prevents "

-"adversarial interoperability so that tomorrow’s nimble, personal, "
-"small-scale products can federate themselves with giants like Facebook, "
-"allowing the users who’ve left to continue to communicate with users who "
-"haven’t left yet, reaching tendrils over Facebook’s garden wall that "
-"Facebook’s trapped users can use to scale the walls and escape to the "
-"global, open web."
+"adversarial interoperability so that tomorrow’s nimble, personal, small-"
+"scale products can federate themselves with giants like Facebook, allowing "
+"the users who’ve left to continue to communicate with users who haven’t left "
+"yet, reaching tendrils over Facebook’s garden wall that Facebook’s trapped "
+"users can use to scale the walls and escape to the global, open web."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:2776
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Fake news is an epistemological crisis"
 msgstr ""
 
 msgid "Fake news is an epistemological crisis"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2778
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Tech is not the only industry that has undergone massive concentration since "
 "the Reagan era. Virtually every major industry — from oil to newspapers to "
 msgid ""
 "Tech is not the only industry that has undergone massive concentration since "
 "the Reagan era. Virtually every major industry — from oil to newspapers to "


@@ -3494,8 +3199,7 @@ msgid ""
 "clubby oligarchy that just a few players dominate."
 msgstr ""
 
 "clubby oligarchy that just a few players dominate."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2785
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "At the same time, every industry has become something of a tech industry as "
 "general-purpose computers and general-purpose networks and the promise of "
 msgid ""
 "At the same time, every industry has become something of a tech industry as "
 "general-purpose computers and general-purpose networks and the promise of "


@@ -3503,8 +3207,7 @@ msgid ""
 "firm with tech."
 msgstr ""
 
 "firm with tech."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2791
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "This phenomenon of industrial concentration is part of a wider story about "
 "wealth concentration overall as a smaller and smaller number of people own "
 msgid ""
 "This phenomenon of industrial concentration is part of a wider story about "
 "wealth concentration overall as a smaller and smaller number of people own "


@@ -3513,19 +3216,18 @@ msgid ""
 "interests of the people and companies with all the money."
 msgstr ""
 
 "interests of the people and companies with all the money."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2799
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "That means that whenever a regulator asks a question with an obvious, "
 msgid ""
 "That means that whenever a regulator asks a question with an obvious, "

-"empirical answer (“Are humans causing climate change?” or “Should we let "
-"companies conduct commercial mass surveillance?” or “Does society benefit "
-"from allowing network neutrality violations?”), the answer that comes out is "
-"only correct if that correctness meets with the approval of rich people and "
-"the industries that made them so wealthy."
+"empirical answer (<quote>Are humans causing climate change?</quote> or "
+"<quote>Should we let companies conduct commercial mass surveillance?</quote> "
+"or <quote>Does society benefit from allowing network neutrality violations?</"
+"quote>), the answer that comes out is only correct if that correctness meets "
+"with the approval of rich people and the industries that made them so "
+"wealthy."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2808
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Rich people have always played an outsized role in politics and more so "
 "since the Supreme Court’s <emphasis>Citizens United</emphasis> decision "
 msgid ""
 "Rich people have always played an outsized role in politics and more so "
 "since the Supreme Court’s <emphasis>Citizens United</emphasis> decision "


@@ -3535,8 +3237,7 @@ msgid ""
 "before. Think of the Koch brothers or George Soros or Bill Gates."
 msgstr ""
 
 "before. Think of the Koch brothers or George Soros or Bill Gates."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2817
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But the policy distortions of rich individuals pale in comparison to the "
 "policy distortions that concentrated industries are capable of.  The "
 msgid ""
 "But the policy distortions of rich individuals pale in comparison to the "
 "policy distortions that concentrated industries are capable of.  The "


@@ -3546,18 +3247,15 @@ msgid ""
 "capital surpluses to spend on lobbying."
 msgstr ""
 
 "capital surpluses to spend on lobbying."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2826
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Concentrated industries also find it easier to collaborate on policy "
 "objectives than competitive ones. When all the top execs from your industry "
 msgid ""
 "Concentrated industries also find it easier to collaborate on policy "
 "objectives than competitive ones. When all the top execs from your industry "

-"can fit around a single boardroom table, they often do. And "
-"<emphasis>when</emphasis> they do, they can forge a consensus position on "
-"regulation."
+"can fit around a single boardroom table, they often do. And <emphasis>when</"
+"emphasis> they do, they can forge a consensus position on regulation."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2833
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Rising through the ranks in a concentrated industry generally means working "
 "at two or three of the big companies. When there are only relatively few "
 msgid ""
 "Rising through the ranks in a concentrated industry generally means working "
 "at two or three of the big companies. When there are only relatively few "


@@ -3570,8 +3268,7 @@ msgid ""
 "collegial, rather than competitive, attitude."
 msgstr ""
 
 "collegial, rather than competitive, attitude."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2845
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Highly concentrated industries also present a regulatory conundrum.  When an "
 "industry is dominated by just four or five companies, the only people who "
 msgid ""
 "Highly concentrated industries also present a regulatory conundrum.  When an "
 "industry is dominated by just four or five companies, the only people who "


@@ -3583,8 +3280,7 @@ msgid ""
 "ranks once their terms have expired."
 msgstr ""
 
 "ranks once their terms have expired."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2856
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "All this is to say that the tight social bonds, small number of firms, and "
 "regulatory capture of concentrated industries give the companies that "
 msgid ""
 "All this is to say that the tight social bonds, small number of firms, and "
 "regulatory capture of concentrated industries give the companies that "


@@ -3592,32 +3288,31 @@ msgid ""
 "bind them."
 msgstr ""
 
 "bind them."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2862
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"This is increasingly obvious. Whether it’s payday lenders <ulink "
-"url=\"https://www.washingtonpost.com/business/2019/02/25/how-payday-lending-industry-insider-tilted-academic-research-its-favor/\">winning "
-"the right to practice predatory lending</ulink> or Apple <ulink "
-"url=\"https://www.vice.com/en_us/article/mgxayp/source-apple-will-fight-right-to-repair-legislation\">winning "
-"the right to decide who can fix your phone</ulink> or Google and Facebook "
-"winning the right to breach your private data without suffering meaningful "
-"consequences or victories for pipeline companies or impunity for opioid "
-"manufacturers or massive tax subsidies for incredibly profitable dominant "
-"businesses, it’s increasingly apparent that many of our official, "
+"This is increasingly obvious. Whether it’s payday lenders <ulink url="
+"\"https://www.washingtonpost.com/business/2019/02/25/how-payday-lending-"
+"industry-insider-tilted-academic-research-its-favor/\">winning the right to "
+"practice predatory lending</ulink> or Apple <ulink url=\"https://www.vice."
+"com/en_us/article/mgxayp/source-apple-will-fight-right-to-repair-legislation"
+"\">winning the right to decide who can fix your phone</ulink> or Google and "
+"Facebook winning the right to breach your private data without suffering "
+"meaningful consequences or victories for pipeline companies or impunity for "
+"opioid manufacturers or massive tax subsidies for incredibly profitable "
+"dominant businesses, it’s increasingly apparent that many of our official, "

 "evidence-based truth-seeking processes are, in fact, auctions for sale to "
 "the highest bidder."
 msgstr ""
 
 "evidence-based truth-seeking processes are, in fact, auctions for sale to "
 "the highest bidder."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2876
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "It’s really impossible to overstate what a terrifying prospect this is. We "
 "live in an incredibly high-tech society, and none of us could acquire the "
 "expertise to evaluate every technological proposition that stands between us "
 "and our untimely, horrible deaths. You might devote your life to acquiring "
 msgid ""
 "It’s really impossible to overstate what a terrifying prospect this is. We "
 "live in an incredibly high-tech society, and none of us could acquire the "
 "expertise to evaluate every technological proposition that stands between us "
 "and our untimely, horrible deaths. You might devote your life to acquiring "

-"the media literacy to distinguish good scientific journals from corrupt "
-"pay-for-play lookalikes and the statistical literacy to evaluate the quality "
-"of the analysis in the journals as well as the microbiology and epidemiology "
+"the media literacy to distinguish good scientific journals from corrupt pay-"
+"for-play lookalikes and the statistical literacy to evaluate the quality of "
+"the analysis in the journals as well as the microbiology and epidemiology "

 "knowledge to determine whether you can trust claims about the safety of "
 "vaccines — but that would still leave you unqualified to judge whether the "
 "wiring in your home will give you a lethal shock <emphasis>and</emphasis> "
 "knowledge to determine whether you can trust claims about the safety of "
 "vaccines — but that would still leave you unqualified to judge whether the "
 "wiring in your home will give you a lethal shock <emphasis>and</emphasis> "


@@ -3626,8 +3321,7 @@ msgid ""
 "sufficient to keep you from dying after you finish your dinner."
 msgstr ""
 
 "sufficient to keep you from dying after you finish your dinner."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2893
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "In a world as complex as this one, we have to defer to authorities, and we "
 "keep them honest by making those authorities accountable to us and binding "
 msgid ""
 "In a world as complex as this one, we have to defer to authorities, and we "
 "keep them honest by making those authorities accountable to us and binding "


@@ -3637,13 +3331,11 @@ msgid ""
 "whether the adjudication process itself is trustworthy."
 msgstr ""
 
 "whether the adjudication process itself is trustworthy."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2902
+#. type: Content of: <book><chapter><sect1><para>

 msgid "Right now, it’s obviously not."
 msgstr ""
 
 msgid "Right now, it’s obviously not."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2905
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The past 40 years of rising inequality and industry concentration, together "
 "with increasingly weak accountability and transparency for expert agencies, "
 msgid ""
 "The past 40 years of rising inequality and industry concentration, together "
 "with increasingly weak accountability and transparency for expert agencies, "


@@ -3653,8 +3345,7 @@ msgid ""
 "rest of us."
 msgstr ""
 
 "rest of us."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2913
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "For example, it’s been decades since Exxon’s own scientists concluded that "
 "its products would render the Earth uninhabitable by humans. And yet those "
 msgid ""
 "For example, it’s been decades since Exxon’s own scientists concluded that "
 "its products would render the Earth uninhabitable by humans. And yet those "


@@ -3666,8 +3357,7 @@ msgid ""
 "they, too, are the outcome of another conspiracy."
 msgstr ""
 
 "they, too, are the outcome of another conspiracy."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2924
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The collapse of the credibility of our systems for divining and upholding "
 "truths has left us in a state of epistemological chaos.  Once, most of us "
 msgid ""
 "The collapse of the credibility of our systems for divining and upholding "
 "truths has left us in a state of epistemological chaos.  Once, most of us "


@@ -3677,8 +3367,7 @@ msgid ""
 "sort the true from the false."
 msgstr ""
 
 "sort the true from the false."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2933
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "If you’re like me, you probably believe that vaccines are safe, but you "
 "(like me) probably also can’t explain the microbiology or statistics. Few of "
 msgid ""
 "If you’re like me, you probably believe that vaccines are safe, but you "
 "(like me) probably also can’t explain the microbiology or statistics. Few of "


@@ -3689,14 +3378,13 @@ msgid ""
 "embraced by medical authorities, after all, and one is safe while the other "
 "could ruin your life. You’re left with a kind of inchoate constellation of "
 "rules of thumb about which experts you trust to fact-check controversial "
 "embraced by medical authorities, after all, and one is safe while the other "
 "could ruin your life. You’re left with a kind of inchoate constellation of "
 "rules of thumb about which experts you trust to fact-check controversial "

-"claims and then to explain how all those respectable doctors with their "
-"peer-reviewed research on opioid safety <emphasis>were</emphasis> an "
-"aberration and then how you know that the doctors writing about vaccine "
-"safety are <emphasis>not</emphasis> an aberration."
+"claims and then to explain how all those respectable doctors with their peer-"
+"reviewed research on opioid safety <emphasis>were</emphasis> an aberration "
+"and then how you know that the doctors writing about vaccine safety are "
+"<emphasis>not</emphasis> an aberration."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2950
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "I’m 100% certain that vaccinating is safe and effective, but I’m also at "
 "something of a loss to explain exactly, <emphasis>precisely,</emphasis> why "
 msgid ""
 "I’m 100% certain that vaccinating is safe and effective, but I’m also at "
 "something of a loss to explain exactly, <emphasis>precisely,</emphasis> why "


@@ -3705,67 +3393,59 @@ msgid ""
 "enrich the super rich."
 msgstr ""
 
 "enrich the super rich."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2958
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Fake news — conspiracy theories, racist ideologies, scientific denialism — "
 "has always been with us. What’s changed today is not the mix of ideas in the "
 msgid ""
 "Fake news — conspiracy theories, racist ideologies, scientific denialism — "
 "has always been with us. What’s changed today is not the mix of ideas in the "

-"public discourse but the popularity of the worst ideas in that "
-"mix. Conspiracy and denial have skyrocketed in lockstep with the growth of "
-"Big Inequality, which has also tracked the rise of Big Tech and Big Pharma "
-"and Big Wrestling and Big Car and Big Movie Theater and Big Everything Else."
+"public discourse but the popularity of the worst ideas in that mix. "
+"Conspiracy and denial have skyrocketed in lockstep with the growth of Big "
+"Inequality, which has also tracked the rise of Big Tech and Big Pharma and "
+"Big Wrestling and Big Car and Big Movie Theater and Big Everything Else."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2967
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "No one can say for certain why this has happened, but the two dominant camps "
 "are idealism (the belief that the people who argue for these conspiracies "
 msgid ""
 "No one can say for certain why this has happened, but the two dominant camps "
 "are idealism (the belief that the people who argue for these conspiracies "

-"have gotten better at explaining them, maybe with the help of "
-"machine-learning tools) or materialism (the ideas have become more "
-"attractive because of material conditions in the world)."
+"have gotten better at explaining them, maybe with the help of machine-"
+"learning tools) or materialism (the ideas have become more attractive "
+"because of material conditions in the world)."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2975
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "I’m a materialist. I’ve been exposed to the arguments of conspiracy "
 "theorists all my life, and I have not experienced any qualitative leap in "
 "the quality of those arguments."
 msgstr ""
 
 msgid ""
 "I’m a materialist. I’ve been exposed to the arguments of conspiracy "
 "theorists all my life, and I have not experienced any qualitative leap in "
 "the quality of those arguments."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2980
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The major difference is in the world, not the arguments. In a time where "
 "actual conspiracies are commonplace, conspiracy theories acquire a ring of "
 "plausibility."
 msgstr ""
 
 msgid ""
 "The major difference is in the world, not the arguments. In a time where "
 "actual conspiracies are commonplace, conspiracy theories acquire a ring of "
 "plausibility."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2985
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "We have always had disagreements about what’s true, but today, we have a "
 "disagreement over how we know whether something is true. This is an "
 "epistemological crisis, not a crisis over belief. It’s a crisis over the "
 "credibility of our truth-seeking exercises, from scientific journals (in an "
 msgid ""
 "We have always had disagreements about what’s true, but today, we have a "
 "disagreement over how we know whether something is true. This is an "
 "epistemological crisis, not a crisis over belief. It’s a crisis over the "
 "credibility of our truth-seeking exercises, from scientific journals (in an "

-"era where the biggest journal publishers have been caught producing "
-"pay-to-play journals for junk science) to regulations (in an era where "
-"regulators are routinely cycling in and out of business) to education (in an "
-"era where universities are dependent on corporate donations to keep their "
-"lights on)."
+"era where the biggest journal publishers have been caught producing pay-to-"
+"play journals for junk science) to regulations (in an era where regulators "
+"are routinely cycling in and out of business) to education (in an era where "
+"universities are dependent on corporate donations to keep their lights on)."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:2996
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Targeting — surveillance capitalism — makes it easier to find people who are "
 msgid ""
 "Targeting — surveillance capitalism — makes it easier to find people who are "

-"undergoing this epistemological crisis, but it doesn’t create the "
-"crisis. For that, you need to look to corruption."
+"undergoing this epistemological crisis, but it doesn’t create the crisis. "
+"For that, you need to look to corruption."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3001
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "And, conveniently enough, it’s corruption that allows surveillance "
 "capitalism to grow by dismantling monopoly protections, by permitting "
 msgid ""
 "And, conveniently enough, it’s corruption that allows surveillance "
 "capitalism to grow by dismantling monopoly protections, by permitting "


@@ -3775,13 +3455,11 @@ msgid ""
 "yourself to commercial surveillance."
 msgstr ""
 
 "yourself to commercial surveillance."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:3010
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Tech is different"
 msgstr ""
 
 msgid "Tech is different"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3012
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "I reject both iterations of technological exceptionalism. I reject the idea "
 "that tech is uniquely terrible and led by people who are greedier or worse "
 msgid ""
 "I reject both iterations of technological exceptionalism. I reject the idea "
 "that tech is uniquely terrible and led by people who are greedier or worse "


@@ -3790,16 +3468,14 @@ msgid ""
 "for its present-day monopolistic status."
 msgstr ""
 
 "for its present-day monopolistic status."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3020
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "I think tech is just another industry, albeit one that grew up in the "
 "absence of real monopoly constraints. It may have been first, but it isn’t "
 "the worst nor will it be the last."
 msgstr ""
 
 msgid ""
 "I think tech is just another industry, albeit one that grew up in the "
 "absence of real monopoly constraints. It may have been first, but it isn’t "
 "the worst nor will it be the last."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3025
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But there’s one way in which I <emphasis>am</emphasis> a tech "
 "exceptionalist. I believe that online tools are the key to overcoming "
 msgid ""
 "But there’s one way in which I <emphasis>am</emphasis> a tech "
 "exceptionalist. I believe that online tools are the key to overcoming "


@@ -3811,16 +3487,14 @@ msgid ""
 "stability — but it’s a means to achieve these things."
 msgstr ""
 
 "stability — but it’s a means to achieve these things."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3036
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The hard problem of our species is coordination. Everything from climate "
 "change to social change to running a business to making a family work can be "
 "viewed as a collective action problem."
 msgstr ""
 
 msgid ""
 "The hard problem of our species is coordination. Everything from climate "
 "change to social change to running a business to making a family work can be "
 "viewed as a collective action problem."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3041
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The internet makes it easier than at any time before to find people who want "
 "to work on a project with you — hence the success of free and open-source "
 msgid ""
 "The internet makes it easier than at any time before to find people who want "
 "to work on a project with you — hence the success of free and open-source "


@@ -3828,19 +3502,17 @@ msgid ""
 "coordinate the work you do."
 msgstr ""
 
 "coordinate the work you do."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3047
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The internet and the computers we connect to it also possess an exceptional "
 "quality: general-purposeness. The internet is designed to allow any two "
 "parties to communicate any data, using any protocol, without permission from "
 msgid ""
 "The internet and the computers we connect to it also possess an exceptional "
 "quality: general-purposeness. The internet is designed to allow any two "
 "parties to communicate any data, using any protocol, without permission from "

-"anyone else. The only production design we have for computers is the "
-"general-purpose, “Turing complete” computer that can run every program we "
-"can express in symbolic logic."
+"anyone else. The only production design we have for computers is the general-"
+"purpose, <quote>Turing complete</quote> computer that can run every program "
+"we can express in symbolic logic."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3056
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "This means that every time someone with a special communications need "
 "invests in infrastructure and techniques to make the internet faster, "
 msgid ""
 "This means that every time someone with a special communications need "
 "invests in infrastructure and techniques to make the internet faster, "


@@ -3851,16 +3523,14 @@ msgid ""
 "beneficiary of this work."
 msgstr ""
 
 "beneficiary of this work."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3065
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "For these reasons, every type of communication is gradually absorbed into "
 "the internet, and every type of device — from airplanes to pacemakers — "
 "eventually becomes a computer in a fancy case."
 msgstr ""
 
 msgid ""
 "For these reasons, every type of communication is gradually absorbed into "
 "the internet, and every type of device — from airplanes to pacemakers — "
 "eventually becomes a computer in a fancy case."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3070
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "While these considerations don’t preclude regulating networks and computers, "
 "they do call for gravitas and caution when doing so because changes to "
 msgid ""
 "While these considerations don’t preclude regulating networks and computers, "
 "they do call for gravitas and caution when doing so because changes to "


@@ -3868,8 +3538,7 @@ msgid ""
 "many, many other domains."
 msgstr ""
 
 "many, many other domains."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3076
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The upshot of this is that our best hope of solving the big coordination "
 "problems — climate change, inequality, etc. — is with free, fair, and open "
 msgid ""
 "The upshot of this is that our best hope of solving the big coordination "
 "problems — climate change, inequality, etc. — is with free, fair, and open "


@@ -3878,13 +3547,11 @@ msgid ""
 "interventions to solve one problem might create problems in other domains."
 msgstr ""
 
 "interventions to solve one problem might create problems in other domains."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:3084
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Ownership of facts"
 msgstr ""
 
 msgid "Ownership of facts"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3086
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Big Tech has a funny relationship with information. When you’re generating "
 "information — anything from the location data streaming off your mobile "
 msgid ""
 "Big Tech has a funny relationship with information. When you’re generating "
 "information — anything from the location data streaming off your mobile "


@@ -3892,8 +3559,7 @@ msgid ""
 "claims the rights to make unlimited use of that data."
 msgstr ""
 
 "claims the rights to make unlimited use of that data."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3093
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But when you have the audacity to turn the tables — to use a tool that "
 "blocks ads or slurps your waiting updates out of a social network and puts "
 msgid ""
 "But when you have the audacity to turn the tables — to use a tool that "
 "blocks ads or slurps your waiting updates out of a social network and puts "


@@ -3902,8 +3568,7 @@ msgid ""
 "you’re stealing from them."
 msgstr ""
 
 "you’re stealing from them."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3100
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The thing is, information is a very bad fit for any kind of private property "
 "regime. Property rights are useful for establishing markets that can lead to "
 msgid ""
 "The thing is, information is a very bad fit for any kind of private property "
 "regime. Property rights are useful for establishing markets that can lead to "


@@ -3912,8 +3577,7 @@ msgid ""
 "be bought and sold."
 msgstr ""
 
 "be bought and sold."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3107
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Information rarely has such a clear title. Take phone numbers: There’s "
 "clearly something going wrong when Facebook slurps up millions of users’ "
 msgid ""
 "Information rarely has such a clear title. Take phone numbers: There’s "
 "clearly something going wrong when Facebook slurps up millions of users’ "


@@ -3921,20 +3585,18 @@ msgid ""
 "graphs and fill in missing information about other users."
 msgstr ""
 
 "graphs and fill in missing information about other users."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3114
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But the phone numbers Facebook nonconsensually acquires in this transaction "
 msgid ""
 "But the phone numbers Facebook nonconsensually acquires in this transaction "

-"are not the “property” of the users they’re taken from nor do they belong to "
-"the people whose phones ring when you dial those numbers. The numbers are "
-"mere integers, 10 digits in the U.S.  and Canada, and they appear in "
-"millions of places, including somewhere deep in pi as well as numerous other "
-"contexts. Giving people ownership titles to integers is an obviously "
-"terrible idea."
+"are not the <quote>property</quote> of the users they’re taken from nor do "
+"they belong to the people whose phones ring when you dial those numbers. The "
+"numbers are mere integers, 10 digits in the U.S.  and Canada, and they "
+"appear in millions of places, including somewhere deep in pi as well as "
+"numerous other contexts. Giving people ownership titles to integers is an "
+"obviously terrible idea."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3123
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Likewise for the facts that Facebook and other commercial surveillance "
 "operators acquire about us, like that we are the children of our parents or "
 msgid ""
 "Likewise for the facts that Facebook and other commercial surveillance "
 "operators acquire about us, like that we are the children of our parents or "


@@ -3948,20 +3610,17 @@ msgid ""
 "who know these facts?"
 msgstr ""
 
 "who know these facts?"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3136
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "If you go to a Black Lives Matter demonstration, do the other demonstrators "
 "need your permission to post their photos from the event? The online fights "
 msgid ""
 "If you go to a Black Lives Matter demonstration, do the other demonstrators "
 "need your permission to post their photos from the event? The online fights "

-"over <ulink "
-"url=\"https://www.wired.com/story/how-to-take-photos-at-protests/\">when and "
-"how to post photos from demonstrations</ulink> reveal a nuanced, complex "
-"issue that cannot be easily hand-waved away by giving one party a property "
-"right that everyone else in the mix has to respect."
+"over <ulink url=\"https://www.wired.com/story/how-to-take-photos-at-protests/"
+"\">when and how to post photos from demonstrations</ulink> reveal a nuanced, "
+"complex issue that cannot be easily hand-waved away by giving one party a "
+"property right that everyone else in the mix has to respect."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3145
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The fact that information isn’t a good fit with property and markets doesn’t "
 "mean that it’s not valuable. Babies aren’t property, but they’re inarguably "
 msgid ""
 "The fact that information isn’t a good fit with property and markets doesn’t "
 "mean that it’s not valuable. Babies aren’t property, but they’re inarguably "


@@ -3972,8 +3631,7 @@ msgid ""
 "monster."
 msgstr ""
 
 "monster."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3154
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "It’s tempting to reach for the property hammer when Big Tech treats your "
 "information like a nail — not least because Big Tech are such prolific "
 msgid ""
 "It’s tempting to reach for the property hammer when Big Tech treats your "
 "information like a nail — not least because Big Tech are such prolific "


@@ -3985,8 +3643,7 @@ msgid ""
 "click-through agreement that you don’t have the opportunity to modify."
 msgstr ""
 
 "click-through agreement that you don’t have the opportunity to modify."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3165
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Meanwhile, establishing property rights over information will create "
 "insurmountable barriers to independent data processing. Imagine that we "
 msgid ""
 "Meanwhile, establishing property rights over information will create "
 "insurmountable barriers to independent data processing. Imagine that we "


@@ -4001,8 +3658,7 @@ msgid ""
 "department and millions for licenses before they can even get started."
 msgstr ""
 
 "department and millions for licenses before they can even get started."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3180
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The same goes for things like search indexes of the web or photos of "
 "peoples’ houses, which have become contentious thanks to Google’s Street "
 msgid ""
 "The same goes for things like search indexes of the web or photos of "
 "peoples’ houses, which have become contentious thanks to Google’s Street "


@@ -4017,8 +3673,7 @@ msgid ""
 "and more."
 msgstr ""
 
 "and more."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3194
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The ownership of facts is antithetical to many kinds of human progress. It’s "
 "hard to imagine a rule that limits Big Tech’s exploitation of our collective "
 msgid ""
 "The ownership of facts is antithetical to many kinds of human progress. It’s "
 "hard to imagine a rule that limits Big Tech’s exploitation of our collective "


@@ -4029,13 +3684,11 @@ msgid ""
 "scrutiny and analysis."
 msgstr ""
 
 "scrutiny and analysis."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:3204
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Persuasion works… slowly"
 msgstr ""
 
 msgid "Persuasion works… slowly"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3206
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The platforms may oversell their ability to persuade people, but obviously, "
 "persuasion works sometimes. Whether it’s the private realm that LGBTQ people "
 msgid ""
 "The platforms may oversell their ability to persuade people, but obviously, "
 "persuasion works sometimes. Whether it’s the private realm that LGBTQ people "


@@ -4045,11 +3698,10 @@ msgid ""
 "attitudes <emphasis>can</emphasis> change."
 msgstr ""
 
 "attitudes <emphasis>can</emphasis> change."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3215
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"The project of shifting societal attitudes is a game of inches and "
-"years. For centuries, svengalis have purported to be able to accelerate this "
+"The project of shifting societal attitudes is a game of inches and years. "
+"For centuries, svengalis have purported to be able to accelerate this "

 "process, but even the most brutal forms of propaganda have struggled to make "
 "permanent changes. Joseph Goebbels was able to subject Germans to daily, "
 "mandatory, hourslong radio broadcasts, to round up and torture and murder "
 "process, but even the most brutal forms of propaganda have struggled to make "
 "permanent changes. Joseph Goebbels was able to subject Germans to daily, "
 "mandatory, hourslong radio broadcasts, to round up and torture and murder "


@@ -4058,8 +3710,7 @@ msgid ""
 "worldview."
 msgstr ""
 
 "worldview."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3226
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Yet, after 12 years of terror, once the war ended, Nazi ideology was largely "
 "discredited in both East and West Germany, and a program of national truth "
 msgid ""
 "Yet, after 12 years of terror, once the war ended, Nazi ideology was largely "
 "discredited in both East and West Germany, and a program of national truth "


@@ -4070,8 +3721,7 @@ msgid ""
 "no more permanent than Nazism itself."
 msgstr ""
 
 "no more permanent than Nazism itself."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3236
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Racism and authoritarianism have also always been with us. Anyone who’s "
 "reviewed the kind of messages and arguments that racists put forward today "
 msgid ""
 "Racism and authoritarianism have also always been with us. Anyone who’s "
 "reviewed the kind of messages and arguments that racists put forward today "


@@ -4082,57 +3732,52 @@ msgid ""
 "nationalists today."
 msgstr ""
 
 "nationalists today."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3245
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "If racists haven’t gotten more convincing in the past decade, then how is it "
 "that more people were convinced to be openly racist at that time? I believe "
 "that the answer lies in the material world, not the world of ideas. The "
 msgid ""
 "If racists haven’t gotten more convincing in the past decade, then how is it "
 "that more people were convinced to be openly racist at that time? I believe "
 "that the answer lies in the material world, not the world of ideas. The "

-"ideas haven’t gotten more convincing, but people have become more "
-"afraid. Afraid that the state can’t be trusted to act as an honest broker in "
-"life-or-death decisions, from those regarding the management of the economy "
-"to the regulation of painkillers to the rules for handling private "
-"information. Afraid that the world has become a game of musical chairs in "
-"which the chairs are being taken away at a never-before-seen rate. Afraid "
-"that justice for others will come at their expense. Monopolism isn’t the "
-"cause of these fears, but the inequality and material desperation and policy "
-"malpractice that monopolism contributes to is a significant contributor to "
-"these conditions. Inequality creates the conditions for both conspiracies "
-"and violent racist ideologies, and then surveillance capitalism lets "
+"ideas haven’t gotten more convincing, but people have become more afraid. "
+"Afraid that the state can’t be trusted to act as an honest broker in life-or-"
+"death decisions, from those regarding the management of the economy to the "
+"regulation of painkillers to the rules for handling private information. "
+"Afraid that the world has become a game of musical chairs in which the "
+"chairs are being taken away at a never-before-seen rate. Afraid that justice "
+"for others will come at their expense. Monopolism isn’t the cause of these "
+"fears, but the inequality and material desperation and policy malpractice "
+"that monopolism contributes to is a significant contributor to these "
+"conditions. Inequality creates the conditions for both conspiracies and "
+"violent racist ideologies, and then surveillance capitalism lets "

 "opportunists target the fearful and the conspiracy-minded."
 msgstr ""
 
 "opportunists target the fearful and the conspiracy-minded."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:3264
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Paying won’t help"
 msgstr ""
 
 msgid "Paying won’t help"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3266
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"As the old saw goes, “If you’re not paying for the product, you’re the "
-"product.”"
+"As the old saw goes, <quote>If you’re not paying for the product, you’re the "
+"product.</quote>"

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3270
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "It’s a commonplace belief today that the advent of free, ad-supported media "
 "was the original sin of surveillance capitalism.  The reasoning is that the "
 msgid ""
 "It’s a commonplace belief today that the advent of free, ad-supported media "
 "was the original sin of surveillance capitalism.  The reasoning is that the "

-"companies that charged for access couldn’t “compete with free” and so they "
-"were driven out of business. Their ad-supported competitors, meanwhile, "
-"declared open season on their users’ data in a bid to improve their ad "
-"targeting and make more money and then resorted to the most sensationalist "
-"tactics to generate clicks on those ads. If only we’d pay for media again, "
-"we’d have a better, more responsible, more sober discourse that would be "
-"better for democracy."
+"companies that charged for access couldn’t <quote>compete with free</quote> "
+"and so they were driven out of business. Their ad-supported competitors, "
+"meanwhile, declared open season on their users’ data in a bid to improve "
+"their ad targeting and make more money and then resorted to the most "
+"sensationalist tactics to generate clicks on those ads. If only we’d pay for "
+"media again, we’d have a better, more responsible, more sober discourse that "
+"would be better for democracy."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3282
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"But the degradation of news products long precedes the advent of "
-"ad-supported online news. Long before newspapers were online, lax antitrust "
+"But the degradation of news products long precedes the advent of ad-"
+"supported online news. Long before newspapers were online, lax antitrust "

 "enforcement had opened the door for unprecedented waves of consolidation and "
 "roll-ups in newsrooms. Rival newspapers were merged, reporters and ad sales "
 "staff were laid off, physical plants were sold and leased back, leaving the "
 "enforcement had opened the door for unprecedented waves of consolidation and "
 "roll-ups in newsrooms. Rival newspapers were merged, reporters and ad sales "
 "staff were laid off, physical plants were sold and leased back, leaving the "


@@ -4143,21 +3788,19 @@ msgid ""
 "unable to adapt to the internet — it was monopolism."
 msgstr ""
 
 "unable to adapt to the internet — it was monopolism."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3295
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Then, as news companies <emphasis>did</emphasis> come online, the ad "
 "revenues they commanded dropped even as the number of internet users (and "
 "thus potential online readers) increased. That shift was a function of "
 "consolidation in the ad sales market, with Google and Facebook emerging as "
 "duopolists who made more money every year from advertising while paying less "
 msgid ""
 "Then, as news companies <emphasis>did</emphasis> come online, the ad "
 "revenues they commanded dropped even as the number of internet users (and "
 "thus potential online readers) increased. That shift was a function of "
 "consolidation in the ad sales market, with Google and Facebook emerging as "
 "duopolists who made more money every year from advertising while paying less "

-"and less of it to the publishers whose work the ads appeared "
-"alongside. Monopolism created a buyer’s market for ad inventory with "
-"Facebook and Google acting as gatekeepers."
+"and less of it to the publishers whose work the ads appeared alongside. "
+"Monopolism created a buyer’s market for ad inventory with Facebook and "
+"Google acting as gatekeepers."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3305
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Paid services continue to exist alongside free ones, and often it is these "
 "paid services — anxious to prevent people from bypassing their paywalls or "
 msgid ""
 "Paid services continue to exist alongside free ones, and often it is these "
 "paid services — anxious to prevent people from bypassing their paywalls or "


@@ -4166,32 +3809,31 @@ msgid ""
 "their profitability, Apple has to lock its platforms so that third parties "
 "can’t make compatible software without permission. These locks allow the "
 "company to exercise both editorial control (enabling it to exclude <ulink "
 "their profitability, Apple has to lock its platforms so that third parties "
 "can’t make compatible software without permission. These locks allow the "
 "company to exercise both editorial control (enabling it to exclude <ulink "

-"url=\"https://ncac.org/news/blog/does-apples-strict-app-store-content-policy-limit-freedom-of-expression\">controversial "
-"political material</ulink>) and technological control, including control "
-"over who can repair the devices it makes. If we’re worried that ad-supported "
-"products deprive people of their right to self-determination by using "
-"persuasion techniques to nudge their purchase decisions a few degrees in one "
-"direction or the other, then the near-total control a single company holds "
-"over the decision of who gets to sell you software, parts, and service for "
-"your iPhone should have us very worried indeed."
+"url=\"https://ncac.org/news/blog/does-apples-strict-app-store-content-policy-"
+"limit-freedom-of-expression\">controversial political material</ulink>) and "
+"technological control, including control over who can repair the devices it "
+"makes. If we’re worried that ad-supported products deprive people of their "
+"right to self-determination by using persuasion techniques to nudge their "
+"purchase decisions a few degrees in one direction or the other, then the "
+"near-total control a single company holds over the decision of who gets to "
+"sell you software, parts, and service for your iPhone should have us very "
+"worried indeed."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3324
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "We shouldn’t just be concerned about payment and control: The idea that "
 "paying will improve discourse is also dangerously wrong. The poor success "
 "rate of targeted advertising means that the platforms have to incentivize "
 msgid ""
 "We shouldn’t just be concerned about payment and control: The idea that "
 "paying will improve discourse is also dangerously wrong. The poor success "
 "rate of targeted advertising means that the platforms have to incentivize "

-"you to “engage” with posts at extremely high levels to generate enough "
-"pageviews to safeguard their profits. As discussed earlier, to increase "
-"engagement, platforms like Facebook use machine learning to guess which "
-"messages will be most inflammatory and make a point of shoving those into "
-"your eyeballs at every turn so that you will hate-click and argue with "
+"you to <quote>engage</quote> with posts at extremely high levels to generate "
+"enough pageviews to safeguard their profits. As discussed earlier, to "
+"increase engagement, platforms like Facebook use machine learning to guess "
+"which messages will be most inflammatory and make a point of shoving those "
+"into your eyeballs at every turn so that you will hate-click and argue with "

 "people."
 msgstr ""
 
 "people."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3335
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Perhaps paying would fix this, the reasoning goes. If platforms could be "
 "economically viable even if you stopped clicking on them once your "
 msgid ""
 "Perhaps paying would fix this, the reasoning goes. If platforms could be "
 "economically viable even if you stopped clicking on them once your "


@@ -4199,16 +3841,14 @@ msgid ""
 "reason to algorithmically enrage you to get more clicks out of you, right?"
 msgstr ""
 
 "reason to algorithmically enrage you to get more clicks out of you, right?"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3342
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "There may be something to that argument, but it still ignores the wider "
 "economic and political context of the platforms and the world that allowed "
 "them to grow so dominant."
 msgstr ""
 
 msgid ""
 "There may be something to that argument, but it still ignores the wider "
 "economic and political context of the platforms and the world that allowed "
 "them to grow so dominant."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3347
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Platforms are world-spanning and all-encompassing because they are "
 "monopolies, and they are monopolies because we have gutted our most "
 msgid ""
 "Platforms are world-spanning and all-encompassing because they are "
 "monopolies, and they are monopolies because we have gutted our most "


@@ -4220,37 +3860,35 @@ msgid ""
 "climate and technology shocks."
 msgstr ""
 
 "climate and technology shocks."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3358
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "In this wildly unequal world, paying doesn’t improve the discourse; it "
 "simply prices discourse out of the range of the majority of people. Paying "
 "for the product is dandy, if you can afford it."
 msgstr ""
 
 msgid ""
 "In this wildly unequal world, paying doesn’t improve the discourse; it "
 "simply prices discourse out of the range of the majority of people. Paying "
 "for the product is dandy, if you can afford it."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3363
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "If you think today’s filter bubbles are a problem for our discourse, imagine "
 "what they’d be like if rich people inhabited free-flowing Athenian "
 "marketplaces of ideas where you have to pay for admission while everyone "
 "else lives in online spaces that are subsidized by wealthy benefactors who "
 msgid ""
 "If you think today’s filter bubbles are a problem for our discourse, imagine "
 "what they’d be like if rich people inhabited free-flowing Athenian "
 "marketplaces of ideas where you have to pay for admission while everyone "
 "else lives in online spaces that are subsidized by wealthy benefactors who "

-"relish the chance to establish conversational spaces where the “house rules” "
-"forbid questioning the status quo. That is, imagine if the rich seceded from "
-"Facebook, and then, instead of running ads that made money for shareholders, "
-"Facebook became a billionaire’s vanity project that also happened to ensure "
-"that nobody talked about whether it was fair that only billionaires could "
-"afford to hang out in the rarified corners of the internet."
+"relish the chance to establish conversational spaces where the <quote>house "
+"rules</quote> forbid questioning the status quo. That is, imagine if the "
+"rich seceded from Facebook, and then, instead of running ads that made money "
+"for shareholders, Facebook became a billionaire’s vanity project that also "
+"happened to ensure that nobody talked about whether it was fair that only "
+"billionaires could afford to hang out in the rarified corners of the "
+"internet."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3377
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Behind the idea of paying for access is a belief that free markets will "
 "address Big Tech’s dysfunction. After all, to the extent that people have a "
 "view of surveillance at all, it is generally an unfavorable one, and the "
 msgid ""
 "Behind the idea of paying for access is a belief that free markets will "
 "address Big Tech’s dysfunction. After all, to the extent that people have a "
 "view of surveillance at all, it is generally an unfavorable one, and the "

-"longer and more thoroughly one is surveilled, the less one tends to like "
-"it. Same goes for lock-in: If HP’s ink or Apple’s App Store were really "
+"longer and more thoroughly one is surveilled, the less one tends to like it. "
+"Same goes for lock-in: If HP’s ink or Apple’s App Store were really "

 "obviously fantastic, they wouldn’t need technical measures to prevent users "
 "from choosing a rival’s product. The only reason these technical "
 "countermeasures exist is that the companies don’t believe their customers "
 "obviously fantastic, they wouldn’t need technical measures to prevent users "
 "from choosing a rival’s product. The only reason these technical "
 "countermeasures exist is that the companies don’t believe their customers "


@@ -4258,33 +3896,31 @@ msgid ""
 "to deprive them of the choice to take their business elsewhere."
 msgstr ""
 
 "to deprive them of the choice to take their business elsewhere."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3390
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Advocates for markets laud their ability to aggregate the diffused knowledge "
 "of buyers and sellers across a whole society through demand signals, price "
 msgid ""
 "Advocates for markets laud their ability to aggregate the diffused knowledge "
 "of buyers and sellers across a whole society through demand signals, price "

-"signals, and so on. The argument for surveillance capitalism being a “rogue "
-"capitalism” is that machine-learning-driven persuasion techniques distort "
-"decision-making by consumers, leading to incorrect signals — consumers don’t "
-"buy what they prefer, they buy what they’re tricked into preferring. It "
-"follows that the monopolistic practices of lock-in, which do far more to "
-"constrain consumers’ free choices, are even more of a “rogue capitalism.”"
+"signals, and so on. The argument for surveillance capitalism being a "
+"<quote>rogue capitalism</quote> is that machine-learning-driven persuasion "
+"techniques distort decision-making by consumers, leading to incorrect "
+"signals — consumers don’t buy what they prefer, they buy what they’re "
+"tricked into preferring. It follows that the monopolistic practices of lock-"
+"in, which do far more to constrain consumers’ free choices, are even more of "
+"a <quote>rogue capitalism.</quote>"

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3402
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The profitability of any business is constrained by the possibility that its "
 "customers will take their business elsewhere. Both surveillance and lock-in "
 "are anti-features that no customer wants.  But monopolies can capture their "
 "regulators, crush their competitors, insert themselves into their customers’ "
 msgid ""
 "The profitability of any business is constrained by the possibility that its "
 "customers will take their business elsewhere. Both surveillance and lock-in "
 "are anti-features that no customer wants.  But monopolies can capture their "
 "regulators, crush their competitors, insert themselves into their customers’ "

-"lives, and corral people into “choosing” their services regardless of "
-"whether they want them — it’s fine to be terrible when there is no "
-"alternative."
+"lives, and corral people into <quote>choosing</quote> their services "
+"regardless of whether they want them — it’s fine to be terrible when there "
+"is no alternative."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3412
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Ultimately, surveillance and lock-in are both simply business strategies "
 "that monopolists can choose. Surveillance companies like Google are "
 msgid ""
 "Ultimately, surveillance and lock-in are both simply business strategies "
 "that monopolists can choose. Surveillance companies like Google are "


@@ -4299,34 +3935,30 @@ msgid ""
 "more they <emphasis>can</emphasis> get away with."
 msgstr ""
 
 "more they <emphasis>can</emphasis> get away with."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:3427
-msgid "An “ecology” moment for trustbusting"
+#. type: Content of: <book><chapter><sect1><title>
+msgid "An <quote>ecology</quote> moment for trustbusting"

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3429
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "If we’re going to break Big Tech’s death grip on our digital lives, we’re "
 msgid ""
 "If we’re going to break Big Tech’s death grip on our digital lives, we’re "

-"going to have to fight monopolies. That may sound pretty mundane and "
-"old-fashioned, something out of the New Deal era, while ending the use of "
+"going to have to fight monopolies. That may sound pretty mundane and old-"
+"fashioned, something out of the New Deal era, while ending the use of "

 "automated behavioral modification feels like the plotline of a really cool "
 "cyberpunk novel."
 msgstr ""
 
 "automated behavioral modification feels like the plotline of a really cool "
 "cyberpunk novel."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3436
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Meanwhile, breaking up monopolies is something we seem to have forgotten how "
 "to do. There is a bipartisan, trans-Atlantic consensus that breaking up "
 "companies is a fool’s errand at best — liable to mire your federal "
 "prosecutors in decades of litigation — and counterproductive at worst, "
 msgid ""
 "Meanwhile, breaking up monopolies is something we seem to have forgotten how "
 "to do. There is a bipartisan, trans-Atlantic consensus that breaking up "
 "companies is a fool’s errand at best — liable to mire your federal "
 "prosecutors in decades of litigation — and counterproductive at worst, "

-"eroding the “consumer benefits” of large companies with massive efficiencies "
-"of scale."
+"eroding the <quote>consumer benefits</quote> of large companies with massive "
+"efficiencies of scale."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3444
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But trustbusters once strode the nation, brandishing law books, terrorizing "
 "robber barons, and shattering the illusion of monopolies’ all-powerful grip "
 msgid ""
 "But trustbusters once strode the nation, brandishing law books, terrorizing "
 "robber barons, and shattering the illusion of monopolies’ all-powerful grip "


@@ -4335,56 +3967,52 @@ msgid ""
 "backs when they went up against the richest, most powerful men in the world."
 msgstr ""
 
 "backs when they went up against the richest, most powerful men in the world."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3452
+#. type: Content of: <book><chapter><sect1><para>

 msgid "Could we find that political will again?"
 msgstr ""
 
 msgid "Could we find that political will again?"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3455
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"Copyright scholar James Boyle has described how the term “ecology” marked a "
-"turning point in environmental activism. Prior to the adoption of this term, "
-"people who wanted to preserve whale populations didn’t necessarily see "
-"themselves as fighting the same battle as people who wanted to protect the "
-"ozone layer or fight freshwater pollution or beat back smog or acid rain."
+"Copyright scholar James Boyle has described how the term <quote>ecology</"
+"quote> marked a turning point in environmental activism. Prior to the "
+"adoption of this term, people who wanted to preserve whale populations "
+"didn’t necessarily see themselves as fighting the same battle as people who "
+"wanted to protect the ozone layer or fight freshwater pollution or beat back "
+"smog or acid rain."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3463
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"But the term “ecology” welded these disparate causes together into a single "
-"movement, and the members of this movement found solidarity with one "
-"another. The people who cared about smog signed petitions circulated by the "
-"people who wanted to end whaling, and the anti-whalers marched alongside the "
-"people demanding action on acid rain. This uniting behind a common cause "
-"completely changed the dynamics of environmentalism, setting the stage for "
-"today’s climate activism and the sense that preserving the habitability of "
-"the planet Earth is a shared duty among all people."
+"But the term <quote>ecology</quote> welded these disparate causes together "
+"into a single movement, and the members of this movement found solidarity "
+"with one another. The people who cared about smog signed petitions "
+"circulated by the people who wanted to end whaling, and the anti-whalers "
+"marched alongside the people demanding action on acid rain. This uniting "
+"behind a common cause completely changed the dynamics of environmentalism, "
+"setting the stage for today’s climate activism and the sense that preserving "
+"the habitability of the planet Earth is a shared duty among all people."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3474
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"I believe we are on the verge of a new “ecology” moment dedicated to "
-"combating monopolies. After all, tech isn’t the only concentrated industry "
-"nor is it even the <emphasis>most</emphasis> concentrated of industries."
+"I believe we are on the verge of a new <quote>ecology</quote> moment "
+"dedicated to combating monopolies. After all, tech isn’t the only "
+"concentrated industry nor is it even the <emphasis>most</emphasis> "
+"concentrated of industries."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3480
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"You can find partisans for trustbusting in every sector of the "
-"economy. Everywhere you look, you can find people who’ve been wronged by "
-"monopolists who’ve trashed their finances, their health, their privacy, "
-"their educations, and the lives of people they love.  Those people have the "
-"same cause as the people who want to break up Big Tech and the same "
-"enemies. When most of the world’s wealth is in the hands of a very few, it "
-"follows that nearly every large company will have overlapping shareholders."
+"You can find partisans for trustbusting in every sector of the economy. "
+"Everywhere you look, you can find people who’ve been wronged by monopolists "
+"who’ve trashed their finances, their health, their privacy, their "
+"educations, and the lives of people they love.  Those people have the same "
+"cause as the people who want to break up Big Tech and the same enemies. When "
+"most of the world’s wealth is in the hands of a very few, it follows that "
+"nearly every large company will have overlapping shareholders."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3490
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "That’s the good news: With a little bit of work and a little bit of "
 "coalition building, we have more than enough political will to break up Big "
 msgid ""
 "That’s the good news: With a little bit of work and a little bit of "
 "coalition building, we have more than enough political will to break up Big "


@@ -4392,30 +4020,27 @@ msgid ""
 "then we take AT&amp;T/WarnerMedia."
 msgstr ""
 
 "then we take AT&amp;T/WarnerMedia."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3496
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But here’s the bad news: Much of what we’re doing to tame Big Tech "
 "<emphasis>instead</emphasis> of breaking up the big companies also "
 "forecloses on the possibility of breaking them up later."
 msgstr ""
 
 msgid ""
 "But here’s the bad news: Much of what we’re doing to tame Big Tech "
 "<emphasis>instead</emphasis> of breaking up the big companies also "
 "forecloses on the possibility of breaking them up later."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3501
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Big Tech’s concentration currently means that their inaction on harassment, "
 "for example, leaves users with an impossible choice: absent themselves from "
 msgid ""
 "Big Tech’s concentration currently means that their inaction on harassment, "
 "for example, leaves users with an impossible choice: absent themselves from "

-"public discourse by, say, quitting Twitter or endure vile, constant "
-"abuse. Big Tech’s over-collection and over-retention of data results in "
-"horrific identity theft. And their inaction on extremist recruitment means "
-"that white supremacists who livestream their shooting rampages can reach an "
-"audience of billions. The combination of tech concentration and media "
-"concentration means that artists’ incomes are falling even as the revenue "
-"generated by their creations are increasing."
+"public discourse by, say, quitting Twitter or endure vile, constant abuse. "
+"Big Tech’s over-collection and over-retention of data results in horrific "
+"identity theft. And their inaction on extremist recruitment means that white "
+"supremacists who livestream their shooting rampages can reach an audience of "
+"billions. The combination of tech concentration and media concentration "
+"means that artists’ incomes are falling even as the revenue generated by "
+"their creations are increasing."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3513
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Yet governments confronting all of these problems all inevitably converge on "
 "the same solution: deputize the Big Tech giants to police their users and "
 msgid ""
 "Yet governments confronting all of these problems all inevitably converge on "
 "the same solution: deputize the Big Tech giants to police their users and "


@@ -4425,8 +4050,7 @@ msgid ""
 "allocate hundreds of millions to run these compliance systems."
 msgstr ""
 
 "allocate hundreds of millions to run these compliance systems."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3522
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "These rules — the EU’s new Directive on Copyright, Australia’s new terror "
 "regulation, America’s FOSTA/SESTA sex-trafficking law and more — are not "
 msgid ""
 "These rules — the EU’s new Directive on Copyright, Australia’s new terror "
 "regulation, America’s FOSTA/SESTA sex-trafficking law and more — are not "


@@ -4436,8 +4060,7 @@ msgid ""
 "under how small we can hope to make Big Tech."
 msgstr ""
 
 "under how small we can hope to make Big Tech."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3531
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "That’s because any move to break up Big Tech and cut it down to size will "
 "have to cope with the hard limit of not making these companies so small that "
 msgid ""
 "That’s because any move to break up Big Tech and cut it down to size will "
 "have to cope with the hard limit of not making these companies so small that "


@@ -4446,13 +4069,11 @@ msgid ""
 "outsource content moderation. It’s already going to be hard to unwind these "
 "deeply concentrated, chimeric behemoths that have been welded together in "
 "the pursuit of monopoly profits. Doing so while simultaneously finding some "
 "outsource content moderation. It’s already going to be hard to unwind these "
 "deeply concentrated, chimeric behemoths that have been welded together in "
 "the pursuit of monopoly profits. Doing so while simultaneously finding some "

-"way to fill the regulatory void that will be left behind if these "
-"self-policing rulers were forced to suddenly abdicate will be much, much "
-"harder."
+"way to fill the regulatory void that will be left behind if these self-"
+"policing rulers were forced to suddenly abdicate will be much, much harder."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3543
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Allowing the platforms to grow to their present size has given them a "
 "dominance that is nearly insurmountable — deputizing them with public duties "
 msgid ""
 "Allowing the platforms to grow to their present size has given them a "
 "dominance that is nearly insurmountable — deputizing them with public duties "


@@ -4463,8 +4084,7 @@ msgid ""
 "companies, which will make them bigger still."
 msgstr ""
 
 "companies, which will make them bigger still."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3553
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "We can work to fix the internet by breaking up Big Tech and depriving them "
 "of monopoly profits, or we can work to fix Big Tech by making them spend "
 msgid ""
 "We can work to fix the internet by breaking up Big Tech and depriving them "
 "of monopoly profits, or we can work to fix Big Tech by making them spend "


@@ -4474,13 +4094,11 @@ msgid ""
 "behave themselves."
 msgstr ""
 
 "behave themselves."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:3561
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Make Big Tech small again"
 msgstr ""
 
 msgid "Make Big Tech small again"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3563
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Trustbusting is hard. Breaking big companies into smaller ones is expensive "
 "and time-consuming. So time-consuming that by the time you’re done, the "
 msgid ""
 "Trustbusting is hard. Breaking big companies into smaller ones is expensive "
 "and time-consuming. So time-consuming that by the time you’re done, the "


@@ -4490,15 +4108,13 @@ msgid ""
 "because mainframes were being speedily replaced by PCs."
 msgstr ""
 
 "because mainframes were being speedily replaced by PCs."
 msgstr ""
 

-#. type: Content of: <book><chapter><blockquote><para>
-#: complete-book.xml:3573
+#. type: Content of: <book><chapter><sect1><blockquote><para>

 msgid ""
 "A future U.S. president could simply direct their attorney general to "
 "enforce the law as it was written."
 msgstr ""
 
 msgid ""
 "A future U.S. president could simply direct their attorney general to "
 "enforce the law as it was written."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3578
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "It’s far easier to prevent concentration than to fix it, and reinstating the "
 "traditional contours of U.S. antitrust enforcement will, at the very least, "
 msgid ""
 "It’s far easier to prevent concentration than to fix it, and reinstating the "
 "traditional contours of U.S. antitrust enforcement will, at the very least, "


@@ -4507,36 +4123,33 @@ msgid ""
 "companies competing directly with the companies that rely on the platforms."
 msgstr ""
 
 "companies competing directly with the companies that rely on the platforms."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3586
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "These powers are all in the plain language of U.S. antitrust laws, so in "
 "theory, a future U.S. president could simply direct their attorney general "
 "to enforce the law as it was written. But after decades of judicial "
 msgid ""
 "These powers are all in the plain language of U.S. antitrust laws, so in "
 "theory, a future U.S. president could simply direct their attorney general "
 "to enforce the law as it was written. But after decades of judicial "

-"“education” in the benefits of monopolies, after multiple administrations "
-"that have packed the federal courts with lifetime-appointed monopoly "
-"cheerleaders, it’s not clear that mere administrative action would do the "
-"trick."
+"<quote>education</quote> in the benefits of monopolies, after multiple "
+"administrations that have packed the federal courts with lifetime-appointed "
+"monopoly cheerleaders, it’s not clear that mere administrative action would "
+"do the trick."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3595
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "If the courts frustrate the Justice Department and the president, the next "
 "stop would be Congress, which could eliminate any doubt about how antitrust "
 "law should be enforced in the U.S. by passing new laws that boil down to "
 msgid ""
 "If the courts frustrate the Justice Department and the president, the next "
 "stop would be Congress, which could eliminate any doubt about how antitrust "
 "law should be enforced in the U.S. by passing new laws that boil down to "

-"saying, “Knock it off. We all know what the Sherman Act says. Robert Bork "
-"was a deranged fantasist. For avoidance of doubt, <emphasis>fuck that "
-"guy</emphasis>.” In other words, the problem with monopolies is "
+"saying, <quote>Knock it off. We all know what the Sherman Act says. Robert "
+"Bork was a deranged fantasist. For avoidance of doubt, <emphasis>fuck that "
+"guy</emphasis>.</quote> In other words, the problem with monopolies is "

 "<emphasis>monopolism</emphasis> — the concentration of power into too few "
 "hands, which erodes our right to self-determination. If there is a monopoly, "
 "the law wants it gone, period. Sure, get rid of monopolies that create "
 "<emphasis>monopolism</emphasis> — the concentration of power into too few "
 "hands, which erodes our right to self-determination. If there is a monopoly, "
 "the law wants it gone, period. Sure, get rid of monopolies that create "

-"“consumer harm” in the form of higher prices, but also, <emphasis>get rid of "
-"other monopolies, too.</emphasis>"
+"<quote>consumer harm</quote> in the form of higher prices, but also, "
+"<emphasis>get rid of other monopolies, too.</emphasis>"

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3609
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But this only prevents things from getting worse. To help them get better, "
 "we will have to build coalitions with other activists in the anti-monopoly "
 msgid ""
 "But this only prevents things from getting worse. To help them get better, "
 "we will have to build coalitions with other activists in the anti-monopoly "


@@ -4546,42 +4159,38 @@ msgid ""
 "Luxottica from dominating both the sale and the manufacture of spectacles."
 msgstr ""
 
 "Luxottica from dominating both the sale and the manufacture of spectacles."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3618
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "In an important sense, it doesn’t matter which industry the breakups begin "
 "in. Once they start, shareholders in <emphasis>every</emphasis> industry "
 "will start to eye their investments in monopolists skeptically. As "
 "trustbusters ride into town and start making lives miserable for "
 msgid ""
 "In an important sense, it doesn’t matter which industry the breakups begin "
 "in. Once they start, shareholders in <emphasis>every</emphasis> industry "
 "will start to eye their investments in monopolists skeptically. As "
 "trustbusters ride into town and start making lives miserable for "

-"monopolists, the debate around every corporate boardroom’s table will "
-"shift. People within corporations who’ve always felt uneasy about monopolism "
-"will gain a powerful new argument to fend off their evil rivals in the "
-"corporate hierarchy: “If we do it my way, we make less money; if we do it "
-"your way, a judge will fine us billions and expose us to ridicule and public "
+"monopolists, the debate around every corporate boardroom’s table will shift. "
+"People within corporations who’ve always felt uneasy about monopolism will "
+"gain a powerful new argument to fend off their evil rivals in the corporate "
+"hierarchy: <quote>If we do it my way, we make less money; if we do it your "
+"way, a judge will fine us billions and expose us to ridicule and public "

 "disapprobation. So even though I get that it would be really cool to do that "
 "merger, lock out that competitor, or buy that little company and kill it "
 "before it can threaten it, we really shouldn’t — not if we don’t want to get "
 "tied to the DOJ’s bumper and get dragged up and down Trustbuster Road for "
 "disapprobation. So even though I get that it would be really cool to do that "
 "merger, lock out that competitor, or buy that little company and kill it "
 "before it can threaten it, we really shouldn’t — not if we don’t want to get "
 "tied to the DOJ’s bumper and get dragged up and down Trustbuster Road for "

-"the next 10 years.”"
+"the next 10 years.</quote>"

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:3635
+#. type: Content of: <book><chapter><sect1><title>

 msgid "20 GOTO 10"
 msgstr ""
 
 msgid "20 GOTO 10"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3637
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Fixing Big Tech will require a lot of iteration. As cyber lawyer Lawrence "
 msgid ""
 "Fixing Big Tech will require a lot of iteration. As cyber lawyer Lawrence "

-"Lessig wrote in his 1999 book, <emphasis>Code and Other Laws of "
-"Cyberspace</emphasis>, our lives are regulated by four forces: law (what’s "
-"legal), code (what’s technologically possible), norms (what’s socially "
-"acceptable), and markets (what’s profitable)."
+"Lessig wrote in his 1999 book, <emphasis>Code and Other Laws of Cyberspace</"
+"emphasis>, our lives are regulated by four forces: law (what’s legal), code "
+"(what’s technologically possible), norms (what’s socially acceptable), and "
+"markets (what’s profitable)."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3644
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "If you could wave a wand and get Congress to pass a law that re-fanged the "
 "Sherman Act tomorrow, you could use the impending breakups to convince "
 msgid ""
 "If you could wave a wand and get Congress to pass a law that re-fanged the "
 "Sherman Act tomorrow, you could use the impending breakups to convince "


@@ -4589,35 +4198,31 @@ msgid ""
 "Apple that would be waiting in the wings after they were cut down to size."
 msgstr ""
 
 "Apple that would be waiting in the wings after they were cut down to size."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3651
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "But getting Congress to act will require a massive normative shift, a mass "
 "movement of people who care about monopolies — and pulling them apart."
 msgstr ""
 
 msgid ""
 "But getting Congress to act will require a massive normative shift, a mass "
 "movement of people who care about monopolies — and pulling them apart."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3656
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Getting people to care about monopolies will take technological "
 "interventions that help them to see what a world free from Big Tech might "
 msgid ""
 "Getting people to care about monopolies will take technological "
 "interventions that help them to see what a world free from Big Tech might "

-"look like. Imagine if someone could make a beloved (but unauthorized) "
-"third-party Facebook or Twitter client that dampens the anxiety-producing "
+"look like. Imagine if someone could make a beloved (but unauthorized) third-"
+"party Facebook or Twitter client that dampens the anxiety-producing "

 "algorithmic drumbeat and still lets you talk to your friends without being "
 "algorithmic drumbeat and still lets you talk to your friends without being "

-"spied upon — something that made social media more sociable and less "
-"toxic. Now imagine that it gets shut down in a brutal legal battle. It’s "
-"always easier to convince people that something must be done to save a thing "
-"they love than it is to excite them about something that doesn’t even exist "
-"yet."
+"spied upon — something that made social media more sociable and less toxic. "
+"Now imagine that it gets shut down in a brutal legal battle. It’s always "
+"easier to convince people that something must be done to save a thing they "
+"love than it is to excite them about something that doesn’t even exist yet."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3668
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 msgid ""

-"Neither tech nor law nor code nor markets are sufficient to reform Big "
-"Tech. But a profitable competitor to Big Tech could bankroll a legislative "
-"push; legal reform can embolden a toolsmith to make a better tool; the tool "
-"can create customers for a potential business who value the benefits of the "
+"Neither tech nor law nor code nor markets are sufficient to reform Big Tech. "
+"But a profitable competitor to Big Tech could bankroll a legislative push; "
+"legal reform can embolden a toolsmith to make a better tool; the tool can "
+"create customers for a potential business who value the benefits of the "

 "internet but want them delivered without Big Tech; and that business can get "
 "funded and divert some of its profits to legal reform. 20 GOTO 10 (or "
 "lather, rinse, repeat). Do it again, but this time, get farther! After all, "
 "internet but want them delivered without Big Tech; and that business can get "
 "funded and divert some of its profits to legal reform. 20 GOTO 10 (or "
 "lather, rinse, repeat). Do it again, but this time, get farther! After all, "


@@ -4627,20 +4232,18 @@ msgid ""
 "build on to weaken Big Tech even further."
 msgstr ""
 
 "build on to weaken Big Tech even further."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3682
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The surveillance capitalism hypothesis — that Big Tech’s products really "
 "work as well as they say they do and that’s why everything is so screwed up "
 "— is way too easy on surveillance and even easier on capitalism. Companies "
 "spy because they believe their own BS, and companies spy because governments "
 msgid ""
 "The surveillance capitalism hypothesis — that Big Tech’s products really "
 "work as well as they say they do and that’s why everything is so screwed up "
 "— is way too easy on surveillance and even easier on capitalism. Companies "
 "spy because they believe their own BS, and companies spy because governments "

-"let them, and companies spy because any advantage from spying is so "
-"short-lived and minor that they have to do more and more of it just to stay "
-"in place."
+"let them, and companies spy because any advantage from spying is so short-"
+"lived and minor that they have to do more and more of it just to stay in "
+"place."

 msgstr ""
 
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3691
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "As to why things are so screwed up? Capitalism. Specifically, the monopolism "
 "that creates inequality and the inequality that creates monopolism. It’s a "
 msgid ""
 "As to why things are so screwed up? Capitalism. Specifically, the monopolism "
 "that creates inequality and the inequality that creates monopolism. It’s a "


@@ -4652,8 +4255,7 @@ msgid ""
 "piss off the monopolists."
 msgstr ""
 
 "piss off the monopolists."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3702
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "Surveillance doesn’t make capitalism rogue. Capitalism’s unchecked rule "
 "begets surveillance. Surveillance isn’t bad because it lets people "
 msgid ""
 "Surveillance doesn’t make capitalism rogue. Capitalism’s unchecked rule "
 "begets surveillance. Surveillance isn’t bad because it lets people "


@@ -4664,20 +4266,17 @@ msgid ""
 "lumberyard."
 msgstr ""
 
 "lumberyard."
 msgstr ""
 

-#. type: Content of: <book><chapter><title>
-#: complete-book.xml:3711
+#. type: Content of: <book><chapter><sect1><title>

 msgid "Up and through"
 msgstr ""
 
 msgid "Up and through"
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3713
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "With all the problems of Big Tech, it’s tempting to imagine solving the "
 "problem by returning to a world without tech at all. Resist that temptation."
 msgstr ""
 
 msgid ""
 "With all the problems of Big Tech, it’s tempting to imagine solving the "
 "problem by returning to a world without tech at all. Resist that temptation."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3718
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "The only way out of our Big Tech problem is up and through. If our future is "
 "not reliant upon high tech, it will be because civilization has fallen. Big "
 msgid ""
 "The only way out of our Big Tech problem is up and through. If our future is "
 "not reliant upon high tech, it will be because civilization has fallen. Big "


@@ -4688,14 +4287,13 @@ msgid ""
 "democratic, accountable control."
 msgstr ""
 
 "democratic, accountable control."
 msgstr ""
 

-#. type: Content of: <book><chapter><para>
-#: complete-book.xml:3728
+#. type: Content of: <book><chapter><sect1><para>

 msgid ""
 "I am, secretly, despite what I have said earlier, a tech exceptionalist. Not "
 "in the sense of thinking that tech should be given a free pass to monopolize "
 msgid ""
 "I am, secretly, despite what I have said earlier, a tech exceptionalist. Not "
 "in the sense of thinking that tech should be given a free pass to monopolize "

-"because it has “economies of scale” or some other nebulous feature. I’m a "
-"tech exceptionalist because I believe that getting tech right matters and "
-"that getting it wrong will be an unmitigated catastrophe — and doing it "
-"right can give us the power to work together to save our civilization, our "
-"species, and our planet."
+"because it has <quote>economies of scale</quote> or some other nebulous "
+"feature. I’m a tech exceptionalist because I believe that getting tech right "
+"matters and that getting it wrong will be an unmitigated catastrophe — and "
+"doing it right can give us the power to work together to save our "
+"civilization, our species, and our planet."

 msgstr ""
 msgstr ""

diff --git a/po/how-to-destroy-surveillance-capitalism.pot b/po/how-to-destroy-surveillance-capitalism.pot
index 0b86f9dce17ba61fca88a16dd449163c51e6cf36..67256117c4807041fe23628d060c59ed103f57a9 100644 (file)
--- a/po/how-to-destroy-surveillance-capitalism.pot
+++ b/po/how-to-destroy-surveillance-capitalism.pot
@@ -7,7 +7,7 @@
 msgid ""
 msgstr ""
 "Project-Id-Version: How to Destroy Surveillance Capitalism n/a\n"
 msgid ""
 msgstr ""
 "Project-Id-Version: How to Destroy Surveillance Capitalism n/a\n"

-"POT-Creation-Date: 2020-09-06 15:54+0200\n"
+"POT-Creation-Date: 2020-09-06 21:35+0200\n"

 "PO-Revision-Date: YEAR-MO-DA HO:MI+ZONE\n"
 "Last-Translator: FULL NAME <EMAIL@ADDRESS>\n"
 "Language-Team: LANGUAGE <LL@li.org>\n"
 "PO-Revision-Date: YEAR-MO-DA HO:MI+ZONE\n"
 "Last-Translator: FULL NAME <EMAIL@ADDRESS>\n"
 "Language-Team: LANGUAGE <LL@li.org>\n"