-<para>
-If <quote>piracy</quote> means using the creative property of others without
-their permission—if <quote>if value, then right</quote> is true—then the history of
-the content industry is a history of piracy. Every important sector of
-<quote>big media</quote> today—film, records, radio, and cable TV—was born of a
-kind of piracy so defined. The consistent story is how last generation's
-pirates join this generation's country club—until now.
+<indexterm><primary><quote>if value, then right</quote> theory</primary></indexterm>
+<para>
+<emphasis role="strong">If <quote>piracy</quote> means</emphasis>
+using the creative property of others without their
+permission—if <quote>if value, then right</quote> is
+true—then the history of the content industry is a history of
+piracy. Every important sector of <quote>big media</quote>
+today—film, records, radio, and cable TV—was born of a
+kind of piracy so defined. The consistent story is how last
+generation's pirates join this generation's country club—until
+now.