Updated POT file.

diff --git a/po/how-to-destroy-surveillance-capitalism.pot b/po/how-to-destroy-surveillance-capitalism.pot
index d75e8e7c7ef951e2f92be2c9c578437cca23436a..f44651ab542b3b4d0dbfa4184a229fcc8bc6bada 100644 (file)
--- a/po/how-to-destroy-surveillance-capitalism.pot
+++ b/po/how-to-destroy-surveillance-capitalism.pot
@@ -7,7 +7,7 @@
 msgid ""
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 "Project-Id-Version: How to Destroy Surveillance Capitalism n/a\n"
 msgid ""
 msgstr ""
 "Project-Id-Version: How to Destroy Surveillance Capitalism n/a\n"

-"POT-Creation-Date: 2020-09-07 09:40+0200\n"
+"POT-Creation-Date: 2020-09-07 22:34+0200\n"

 "PO-Revision-Date: YEAR-MO-DA HO:MI+ZONE\n"
 "Last-Translator: FULL NAME <EMAIL@ADDRESS>\n"
 "Language-Team: LANGUAGE <LL@li.org>\n"
 "PO-Revision-Date: YEAR-MO-DA HO:MI+ZONE\n"
 "Last-Translator: FULL NAME <EMAIL@ADDRESS>\n"
 "Language-Team: LANGUAGE <LL@li.org>\n"


@@ -22,7 +22,7 @@ msgid "en"
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 #. type: Content of: <book><chapter><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><title>

-#: complete-book.xml:6 complete-book.xml:60
+#: complete-book.xml:6 complete-book.xml:65

 msgid "How to Destroy Surveillance Capitalism"
 msgstr ""
 
 msgid "How to Destroy Surveillance Capitalism"
 msgstr ""
 


@@ -46,21 +46,22 @@ msgstr ""
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 msgid ""
 "<publisher> <publishername>Petter Reinholdtsen</publishername> <placeholder "
 #: complete-book.xml:15
 msgid ""
 "<publisher> <publishername>Petter Reinholdtsen</publishername> <placeholder "

-"type=\"address\" id=\"0\"/> </publisher>"
+"type=\"address\" id=\"0\"/> </publisher> <copyright> <year>2020</year> "
+"<holder>Petter Reinholdtsen</holder> </copyright>"

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-#: complete-book.xml:22
+#: complete-book.xml:27

 msgid "How to Destroy Surveillance Capitalism by Cory Doctorow."
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 msgid "How to Destroy Surveillance Capitalism by Cory Doctorow."
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-#: complete-book.xml:25
+#: complete-book.xml:30

 msgid "Published by Petter Reinholdtsen."
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 msgid "Published by Petter Reinholdtsen."
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-#: complete-book.xml:29
+#: complete-book.xml:34

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-#: complete-book.xml:36
+#: complete-book.xml:41

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 msgid "Creative Commons, Some rights reserved"
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-#: complete-book.xml:28
+#: complete-book.xml:33

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-#: complete-book.xml:42
+#: complete-book.xml:47

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@@ -88,27 +89,27 @@ msgid ""
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-#: complete-book.xml:49
+#: complete-book.xml:54

 msgid "ISBN 978-82-93828-05-1 (hard cover)"
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 msgid "ISBN 978-82-93828-05-1 (hard cover)"
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-#: complete-book.xml:52
+#: complete-book.xml:57

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 msgid "ISBN 978-82-93828-06-8 (paperback)"
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-#: complete-book.xml:55
+#: complete-book.xml:60

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-#: complete-book.xml:62
+#: complete-book.xml:67

 msgid "The net of a thousand lies"
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 msgid "The net of a thousand lies"
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-#: complete-book.xml:64
+#: complete-book.xml:69

 msgid ""
 "The most surprising thing about the rebirth of flat Earthers in the 21st "
 "century is just how widespread the evidence against them is.  You can "
 msgid ""
 "The most surprising thing about the rebirth of flat Earthers in the 21st "
 "century is just how widespread the evidence against them is.  You can "


@@ -118,7 +119,7 @@ msgid ""
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-#: complete-book.xml:72
+#: complete-book.xml:77

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 "But today, when elementary schools routinely dangle GoPro cameras from "
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 "But today, when elementary schools routinely dangle GoPro cameras from "
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@@ -128,7 +129,7 @@ msgid ""
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-#: complete-book.xml:79
+#: complete-book.xml:84

 msgid ""
 "Likewise for white nationalism and eugenics: In an age where you can become "
 "a computational genomics datapoint by swabbing your cheek and mailing it to "
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 "Likewise for white nationalism and eugenics: In an age where you can become "
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@@ -137,7 +138,7 @@ msgid ""
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-#: complete-book.xml:85
+#: complete-book.xml:90

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 "We are living through a golden age of both readily available facts and "
 "denial of those facts. Terrible ideas that have lingered on the fringes for "
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@@ -145,7 +146,7 @@ msgid ""
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-#: complete-book.xml:91
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@@ -160,7 +161,7 @@ msgid ""
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-#: complete-book.xml:104
+#: complete-book.xml:109

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 "The arguments for ridiculous beliefs in odious conspiracies like "
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 "The arguments for ridiculous beliefs in odious conspiracies like "
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@@ -170,7 +171,7 @@ msgid ""
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-#: complete-book.xml:111
+#: complete-book.xml:116

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@@ -181,14 +182,14 @@ msgid ""
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-#: complete-book.xml:120
+#: complete-book.xml:125

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-#: complete-book.xml:124
+#: complete-book.xml:129

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@@ -206,7 +207,7 @@ msgid ""
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-#: complete-book.xml:140
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 "After all, in a world where sprawling and incoherent conspiracy theories "
 "like Pizzagate and its successor, QAnon, have widespread followings, "
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 "After all, in a world where sprawling and incoherent conspiracy theories "
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@@ -214,7 +215,7 @@ msgid ""
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-#: complete-book.xml:145
+#: complete-book.xml:150

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 "But what if there’s another explanation? What if it’s the material "
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@@ -227,7 +228,7 @@ msgid ""
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-#: complete-book.xml:155
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@@ -238,7 +239,7 @@ msgid ""
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-#: complete-book.xml:163
+#: complete-book.xml:168

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@@ -252,7 +253,7 @@ msgid ""
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-#: complete-book.xml:175
+#: complete-book.xml:180

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 "But firefighting is reactive. We need fire "
 "<emphasis>prevention</emphasis>. We need to strike at the traumatic material "
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@@ -261,7 +262,7 @@ msgid ""
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-#: complete-book.xml:181
+#: complete-book.xml:186

 msgid ""
 "There’s no shortage of proposals to address this. From the EU’s <ulink "
 "url=\"https://edri.org/tag/terreg/\">Terrorist Content Regulation</ulink>, "
 msgid ""
 "There’s no shortage of proposals to address this. From the EU’s <ulink "
 "url=\"https://edri.org/tag/terreg/\">Terrorist Content Regulation</ulink>, "


@@ -275,7 +276,7 @@ msgid ""
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-#: complete-book.xml:192
+#: complete-book.xml:197

 msgid ""
 "There’s a critical piece missing from the debate, though. All these "
 "solutions assume that tech companies are a fixture, that their dominance "
 msgid ""
 "There’s a critical piece missing from the debate, though. All these "
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@@ -287,7 +288,7 @@ msgid ""
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-#: complete-book.xml:202
+#: complete-book.xml:207

 msgid ""
 "Figuring out what we want our tech to look like is crucial if we’re going to "
 "get out of this mess. Today, we’re at a crossroads where we’re trying to "
 msgid ""
 "Figuring out what we want our tech to look like is crucial if we’re going to "
 "get out of this mess. Today, we’re at a crossroads where we’re trying to "


@@ -297,19 +298,19 @@ msgid ""
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-#: complete-book.xml:210
+#: complete-book.xml:215

 msgid ""
 "I want us to choose wisely. Taming Big Tech is integral to fixing the "
 "internet, and for that, we need digital rights activism."
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 "internet, and for that, we need digital rights activism."
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 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:214
+#: complete-book.xml:219

 msgid "Digital rights activism, a quarter-century on"
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 msgid "Digital rights activism, a quarter-century on"
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-#: complete-book.xml:216
+#: complete-book.xml:221

 msgid ""
 "Digital rights activism is more than 30 years old now. The Electronic "
 "Frontier Foundation turned 30 this year; the Free Software Foundation "
 msgid ""
 "Digital rights activism is more than 30 years old now. The Electronic "
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@@ -332,7 +333,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:237
+#: complete-book.xml:242

 msgid ""
 "The latest version of this critique comes in the form of <quote>surveillance "
 "capitalism,</quote> a term coined by business professor Shoshana Zuboff in "
 msgid ""
 "The latest version of this critique comes in the form of <quote>surveillance "
 "capitalism,</quote> a term coined by business professor Shoshana Zuboff in "


@@ -356,7 +357,7 @@ msgid ""
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-#: complete-book.xml:258
+#: complete-book.xml:263

 msgid ""
 "What’s more, I think that her incorrect diagnosis will lead us down a path "
 "that ends up making Big Tech stronger, not weaker. We need to take down Big "
 msgid ""
 "What’s more, I think that her incorrect diagnosis will lead us down a path "
 "that ends up making Big Tech stronger, not weaker. We need to take down Big "


@@ -364,12 +365,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
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 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:264
+#: complete-book.xml:269

 msgid "Tech exceptionalism, then and now"
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 msgid "Tech exceptionalism, then and now"
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-#: complete-book.xml:266
+#: complete-book.xml:271

 msgid ""
 "Early critics of the digital rights movement — perhaps best represented by "
 "campaigning organizations like the Electronic Frontier Foundation, the Free "
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 "Early critics of the digital rights movement — perhaps best represented by "
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@@ -386,7 +387,7 @@ msgid ""
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-#: complete-book.xml:281
+#: complete-book.xml:286

 msgid ""
 "In the decades since, accusations of <quote>tech exceptionalism</quote> have "
 "only sharpened as tech’s role in everyday life has expanded: Now that tech "
 msgid ""
 "In the decades since, accusations of <quote>tech exceptionalism</quote> have "
 "only sharpened as tech’s role in everyday life has expanded: Now that tech "


@@ -397,7 +398,7 @@ msgid ""
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-#: complete-book.xml:289
+#: complete-book.xml:294

 msgid ""
 "From my perspective, the digital rights movement has remained stationary "
 "while the rest of the world has moved. From the earliest days, the "
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 "From my perspective, the digital rights movement has remained stationary "
 "while the rest of the world has moved. From the earliest days, the "


@@ -410,7 +411,7 @@ msgid ""
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-#: complete-book.xml:300
+#: complete-book.xml:305

 msgid ""
 "The <quote>surveillance capitalism</quote> critique recasts the digital "
 "rights movement in a new light again: not as alarmists who overestimate the "
 msgid ""
 "The <quote>surveillance capitalism</quote> critique recasts the digital "
 "rights movement in a new light again: not as alarmists who overestimate the "


@@ -421,17 +422,17 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:308
+#: complete-book.xml:313

 msgid "But tech exceptionalism is a sin no matter who practices it."
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 msgid "But tech exceptionalism is a sin no matter who practices it."
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-#: complete-book.xml:311
+#: complete-book.xml:316

 msgid "Don’t believe the hype"
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 msgid "Don’t believe the hype"
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-#: complete-book.xml:313
+#: complete-book.xml:318

 msgid ""
 "You’ve probably heard that <quote>if you’re not paying for the product, "
 "you’re the product.</quote> As we’ll see below, that’s true, if incomplete.  "
 msgid ""
 "You’ve probably heard that <quote>if you’re not paying for the product, "
 "you’re the product.</quote> As we’ll see below, that’s true, if incomplete.  "


@@ -443,7 +444,7 @@ msgid ""
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-#: complete-book.xml:323
+#: complete-book.xml:328

 msgid ""
 "The fear of surveillance capitalism starts from the (correct)  presumption "
 "that everything Big Tech says about itself is probably a lie. But the "
 msgid ""
 "The fear of surveillance capitalism starts from the (correct)  presumption "
 "that everything Big Tech says about itself is probably a lie. But the "


@@ -457,7 +458,7 @@ msgid ""
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-#: complete-book.xml:335
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 "Surveillance capitalism assumes that because advertisers buy a lot of what "
 "Big Tech is selling, Big Tech must be selling something real. But Big Tech’s "
 msgid ""
 "Surveillance capitalism assumes that because advertisers buy a lot of what "
 "Big Tech is selling, Big Tech must be selling something real. But Big Tech’s "


@@ -467,7 +468,7 @@ msgid ""
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-#: complete-book.xml:342
+#: complete-book.xml:347

 msgid ""
 "Being watched changes your behavior, and not for the better. It creates "
 "risks for our social progress. Zuboff’s book features beautifully wrought "
 msgid ""
 "Being watched changes your behavior, and not for the better. It creates "
 "risks for our social progress. Zuboff’s book features beautifully wrought "


@@ -482,12 +483,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:356
+#: complete-book.xml:361

 msgid "What is persuasion?"
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-#: complete-book.xml:358
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 "To understand why you shouldn’t worry about mind-control rays — but why you "
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@@ -496,7 +497,7 @@ msgid ""
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-#: complete-book.xml:364
+#: complete-book.xml:369

 msgid ""
 "Google, Facebook, and other surveillance capitalists promise their customers "
 "(the advertisers) that if they use machine-learning tools trained on "
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 "Google, Facebook, and other surveillance capitalists promise their customers "
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@@ -507,14 +508,14 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:378
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 "But there’s little evidence that this is happening. Instead, the predictions "
 "that surveillance capitalism delivers to its customers are much less "
 msgid ""
 "But there’s little evidence that this is happening. Instead, the predictions "
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 "in maternity wards. Not everyone who enters or leaves a maternity ward just "


@@ -541,7 +542,7 @@ msgid ""
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-#: complete-book.xml:398
+#: complete-book.xml:403

 msgid ""
 "Surveillance capitalism is segmenting times a billion. Diaper vendors can go "
 "way beyond people in maternity wards (though they can do that, too, with "
 msgid ""
 "Surveillance capitalism is segmenting times a billion. Diaper vendors can go "
 "way beyond people in maternity wards (though they can do that, too, with "


@@ -556,22 +557,22 @@ msgid ""
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-#: complete-book.xml:412
+#: complete-book.xml:417

 msgid "This is seriously creepy."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgid "This is seriously creepy."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>

-#: complete-book.xml:415
+#: complete-book.xml:420

 msgid "But it’s not mind control."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgid "But it’s not mind control."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>

-#: complete-book.xml:418
+#: complete-book.xml:423

 msgid "It doesn’t deprive you of your free will. It doesn’t trick you."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgid "It doesn’t deprive you of your free will. It doesn’t trick you."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>

-#: complete-book.xml:421
+#: complete-book.xml:426

 msgid ""
 "Think of how surveillance capitalism works in politics.  Surveillance "
 "capitalist companies sell political operatives the power to locate people "
 msgid ""
 "Think of how surveillance capitalism works in politics.  Surveillance "
 "capitalist companies sell political operatives the power to locate people "


@@ -584,7 +585,7 @@ msgid ""
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-#: complete-book.xml:432
+#: complete-book.xml:437

 msgid ""
 "But this is an inexact and thus wasteful practice. The union organizer can’t "
 "know which worker to approach on the way out of the factory gates and may "
 msgid ""
 "But this is an inexact and thus wasteful practice. The union organizer can’t "
 "know which worker to approach on the way out of the factory gates and may "


@@ -596,7 +597,7 @@ msgid ""
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 msgstr ""
 
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-#: complete-book.xml:442
+#: complete-book.xml:447

 msgid ""
 "Because targeting improves the yields on political pitches, it can "
 "accelerate the pace of political upheaval by making it possible for everyone "
 msgid ""
 "Because targeting improves the yields on political pitches, it can "
 "accelerate the pace of political upheaval by making it possible for everyone "


@@ -609,7 +610,7 @@ msgid ""
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 msgstr ""
 
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-#: complete-book.xml:453
+#: complete-book.xml:458

 msgid ""
 "It’s important to differentiate this kind of political organizing from "
 "influence campaigns; finding people who secretly agree with you isn’t the "
 msgid ""
 "It’s important to differentiate this kind of political organizing from "
 "influence campaigns; finding people who secretly agree with you isn’t the "


@@ -621,7 +622,7 @@ msgid ""
 msgstr ""
 
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 msgstr ""
 
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-#: complete-book.xml:462
+#: complete-book.xml:467

 msgid ""
 "But the personal accounts of those who have come out tell a different story "
 "where people who long harbored a secret about their gender were emboldened "
 msgid ""
 "But the personal accounts of those who have come out tell a different story "
 "where people who long harbored a secret about their gender were emboldened "


@@ -632,12 +633,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><title>

-#: complete-book.xml:471
+#: complete-book.xml:476

 msgid "2. Deception"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgid "2. Deception"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>

-#: complete-book.xml:473
+#: complete-book.xml:478

 msgid ""
 "Lies and fraud are pernicious, and surveillance capitalism supercharges them "
 "through targeting. If you want to sell a fraudulent payday loan or subprime "
 msgid ""
 "Lies and fraud are pernicious, and surveillance capitalism supercharges them "
 "through targeting. If you want to sell a fraudulent payday loan or subprime "


@@ -651,7 +652,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>

-#: complete-book.xml:485
+#: complete-book.xml:490

 msgid ""
 "Surveillance capitalism also abets fraud by making it easy to locate other "
 "people who have been similarly deceived, forming a community of people who "
 msgid ""
 "Surveillance capitalism also abets fraud by making it easy to locate other "
 "people who have been similarly deceived, forming a community of people who "


@@ -663,7 +664,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>

-#: complete-book.xml:495
+#: complete-book.xml:500

 msgid ""
 "Sometimes, online deception involves replacing someone’s correct beliefs "
 "with incorrect ones, as it does in the anti-vaccination movement, whose "
 msgid ""
 "Sometimes, online deception involves replacing someone’s correct beliefs "
 "with incorrect ones, as it does in the anti-vaccination movement, whose "


@@ -673,7 +674,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>

-#: complete-book.xml:502
+#: complete-book.xml:507

 msgid ""
 "But it’s much more common for fraud to succeed when it doesn’t have to "
 "displace a true belief. When my daughter contracted head lice at daycare, "
 msgid ""
 "But it’s much more common for fraud to succeed when it doesn’t have to "
 "displace a true belief. When my daughter contracted head lice at daycare, "


@@ -686,7 +687,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgstr ""
 
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-#: complete-book.xml:513
+#: complete-book.xml:518

 msgid ""
 "This is pernicious and difficult — and it’s also the kind of thing the "
 "internet can help guard against by making true information available, "
 msgid ""
 "This is pernicious and difficult — and it’s also the kind of thing the "
 "internet can help guard against by making true information available, "


@@ -704,12 +705,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><title>
 msgstr ""
 
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-#: complete-book.xml:530
+#: complete-book.xml:535

 msgid "3. Domination"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgid "3. Domination"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>

-#: complete-book.xml:532
+#: complete-book.xml:537

 msgid ""
 "Surveillance capitalism is the result of monopoly. Monopoly is the cause, "
 "and surveillance capitalism and its negative outcomes are the effects of "
 msgid ""
 "Surveillance capitalism is the result of monopoly. Monopoly is the cause, "
 "and surveillance capitalism and its negative outcomes are the effects of "


@@ -720,7 +721,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>

-#: complete-book.xml:541
+#: complete-book.xml:546

 msgid ""
 "One example of how monopolism aids in persuasion is through dominance: "
 "Google makes editorial decisions about its algorithms that determine the "
 msgid ""
 "One example of how monopolism aids in persuasion is through dominance: "
 "Google makes editorial decisions about its algorithms that determine the "


@@ -735,7 +736,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>

-#: complete-book.xml:554
+#: complete-book.xml:559

 msgid ""
 "Google’s dominance over search — more than 86% of web searches are performed "
 "through Google — means that the way it orders its search results has an "
 msgid ""
 "Google’s dominance over search — more than 86% of web searches are performed "
 "through Google — means that the way it orders its search results has an "


@@ -749,7 +750,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgstr ""
 
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-#: complete-book.xml:566
+#: complete-book.xml:571

 msgid ""
 "Zuboff calls surveillance capitalism a <quote>rogue capitalism</quote> whose "
 "data-hoarding and machine-learning techniques rob us of our free will. But "
 msgid ""
 "Zuboff calls surveillance capitalism a <quote>rogue capitalism</quote> whose "
 "data-hoarding and machine-learning techniques rob us of our free will. But "


@@ -765,12 +766,12 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><sect2><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><title>

-#: complete-book.xml:581
+#: complete-book.xml:586

 msgid "4. Bypassing our rational faculties"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgid "4. Bypassing our rational faculties"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>

-#: complete-book.xml:583
+#: complete-book.xml:588

 msgid ""
 "<emphasis>This</emphasis> is the good stuff: using machine learning, "
 "<quote>dark patterns,</quote> engagement hacking, and other techniques to "
 msgid ""
 "<emphasis>This</emphasis> is the good stuff: using machine learning, "
 "<quote>dark patterns,</quote> engagement hacking, and other techniques to "


@@ -779,7 +780,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>

-#: complete-book.xml:589
+#: complete-book.xml:594

 msgid ""
 "Some of these techniques have proven devastatingly effective (if only in the "
 "short term). The use of countdown timers on a purchase completion page can "
 msgid ""
 "Some of these techniques have proven devastatingly effective (if only in the "
 "short term). The use of countdown timers on a purchase completion page can "


@@ -794,7 +795,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgstr ""
 
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-#: complete-book.xml:602
+#: complete-book.xml:607

 msgid ""
 "Games are extraordinarily good at this. <quote>Free to play</quote> games "
 "manipulate us through many techniques, such as presenting players with a "
 msgid ""
 "Games are extraordinarily good at this. <quote>Free to play</quote> games "
 "manipulate us through many techniques, such as presenting players with a "


@@ -807,7 +808,7 @@ msgid ""
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-#: complete-book.xml:613
+#: complete-book.xml:618

 msgid ""
 "Companies have risen and fallen on these techniques, and the "
 "<quote>fallen</quote> part is worth paying attention to. In general, living "
 msgid ""
 "Companies have risen and fallen on these techniques, and the "
 "<quote>fallen</quote> part is worth paying attention to. In general, living "


@@ -819,7 +820,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>

-#: complete-book.xml:623
+#: complete-book.xml:628

 msgid ""
 "That’s why behavioral conditioning uses <quote>intermittent reinforcement "
 "schedules.</quote> Instead of giving you a steady drip of encouragement or "
 msgid ""
 "That’s why behavioral conditioning uses <quote>intermittent reinforcement "
 "schedules.</quote> Instead of giving you a steady drip of encouragement or "


@@ -829,7 +830,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgstr ""
 
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-#: complete-book.xml:631
+#: complete-book.xml:636

 msgid ""
 "Intermittent reinforcement is a powerful behavioral tool, but it also "
 "represents a collective action problem for surveillance capitalism. The "
 msgid ""
 "Intermittent reinforcement is a powerful behavioral tool, but it also "
 "represents a collective action problem for surveillance capitalism. The "


@@ -845,7 +846,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgstr ""
 
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-#: complete-book.xml:646
+#: complete-book.xml:651

 msgid ""
 "From the surveillance capitalist’s point of view, our adaptive capacity is "
 "like a harmful bacterium that deprives it of its food source — our attention "
 msgid ""
 "From the surveillance capitalist’s point of view, our adaptive capacity is "
 "like a harmful bacterium that deprives it of its food source — our attention "


@@ -862,7 +863,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>

-#: complete-book.xml:661
+#: complete-book.xml:666

 msgid ""
 "Not everyone, of course. Some people never adapt to stimulus, just as some "
 "people never stop hearing the hum of the refrigerator.  This is why most "
 msgid ""
 "Not everyone, of course. Some people never adapt to stimulus, just as some "
 "people never stop hearing the hum of the refrigerator.  This is why most "


@@ -873,7 +874,7 @@ msgid ""
 msgstr ""
 
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 msgstr ""
 
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-#: complete-book.xml:669
+#: complete-book.xml:674

 msgid ""
 "But surveillance capitalism’s margins on behavioral modification "
 "suck. Tripling the rate at which someone buys a widget sounds great <ulink "
 msgid ""
 "But surveillance capitalism’s margins on behavioral modification "
 "suck. Tripling the rate at which someone buys a widget sounds great <ulink "


@@ -884,7 +885,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>

-#: complete-book.xml:679
+#: complete-book.xml:684

 msgid ""
 "Slot machines’ high returns mean that they can be profitable just by "
 "draining the fortunes of the small rump of people who are pathologically "
 msgid ""
 "Slot machines’ high returns mean that they can be profitable just by "
 "draining the fortunes of the small rump of people who are pathologically "


@@ -903,7 +904,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><sect2><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>

-#: complete-book.xml:697
+#: complete-book.xml:702

 msgid ""
 "The vulnerability of small segments of the population to dramatic, efficient "
 "corporate manipulation is a real concern that’s worthy of our attention and "
 msgid ""
 "The vulnerability of small segments of the population to dramatic, efficient "
 "corporate manipulation is a real concern that’s worthy of our attention and "


@@ -911,12 +912,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:704
+#: complete-book.xml:709

 msgid "If data is the new oil, then surveillance capitalism’s engine has a leak"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "If data is the new oil, then surveillance capitalism’s engine has a leak"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:707
+#: complete-book.xml:712

 msgid ""
 "This adaptation problem offers an explanation for one of surveillance "
 "capitalism’s most alarming traits: its relentless hunger for data and its "
 msgid ""
 "This adaptation problem offers an explanation for one of surveillance "
 "capitalism’s most alarming traits: its relentless hunger for data and its "


@@ -926,7 +927,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:714
+#: complete-book.xml:719

 msgid ""
 "Zuboff observes this phenomenon and concludes that data must be very "
 "valuable if surveillance capitalism is so hungry for it. (In her words: "
 msgid ""
 "Zuboff observes this phenomenon and concludes that data must be very "
 "valuable if surveillance capitalism is so hungry for it. (In her words: "


@@ -943,14 +944,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:729
+#: complete-book.xml:734

 msgid ""
 "Of course, all of Big Tech’s persuasion techniques work in concert with one "
 "another, and collecting data is useful beyond mere behavioral trickery."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid ""
 "Of course, all of Big Tech’s persuasion techniques work in concert with one "
 "another, and collecting data is useful beyond mere behavioral trickery."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:734
+#: complete-book.xml:739

 msgid ""
 "If someone wants to recruit you to buy a refrigerator or join a pogrom, they "
 "might use profiling and targeting to send messages to people they judge to "
 msgid ""
 "If someone wants to recruit you to buy a refrigerator or join a pogrom, they "
 "might use profiling and targeting to send messages to people they judge to "


@@ -966,7 +967,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:748
+#: complete-book.xml:753

 msgid ""
 "Each phase of this process benefits from surveillance: The more data they "
 "have, the more precisely they can profile you and target you with specific "
 msgid ""
 "Each phase of this process benefits from surveillance: The more data they "
 "have, the more precisely they can profile you and target you with specific "


@@ -976,7 +977,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:755
+#: complete-book.xml:760

 msgid ""
 "Also, the more data they have, the better they can craft deceptive messages "
 "— if I know that you’re into genealogy, I might not try to feed you "
 msgid ""
 "Also, the more data they have, the better they can craft deceptive messages "
 "— if I know that you’re into genealogy, I might not try to feed you "


@@ -986,7 +987,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:762
+#: complete-book.xml:767

 msgid ""
 "Facebook also helps you locate people who have the same odious or antisocial "
 "views as you. It makes it possible to find other people who want to carry "
 msgid ""
 "Facebook also helps you locate people who have the same odious or antisocial "
 "views as you. It makes it possible to find other people who want to carry "


@@ -998,7 +999,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:772
+#: complete-book.xml:777

 msgid ""
 "There is one way in which targeted advertising uniquely benefits those "
 "advocating for socially unacceptable causes: It is invisible.  Racism is "
 msgid ""
 "There is one way in which targeted advertising uniquely benefits those "
 "advocating for socially unacceptable causes: It is invisible.  Racism is "


@@ -1014,7 +1015,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:787
+#: complete-book.xml:792

 msgid ""
 "But even if you wanted to advertise your Nazi movement on a billboard or "
 "prime-time TV or the sports section, you would struggle to find anyone "
 msgid ""
 "But even if you wanted to advertise your Nazi movement on a billboard or "
 "prime-time TV or the sports section, you would struggle to find anyone "


@@ -1024,7 +1025,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:795
+#: complete-book.xml:800

 msgid ""
 "Targeted ads solve this problem: On the internet, every ad unit can be "
 "different for every person, meaning that you can buy ads that are only shown "
 msgid ""
 "Targeted ads solve this problem: On the internet, every ad unit can be "
 "different for every person, meaning that you can buy ads that are only shown "


@@ -1037,7 +1038,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:806
+#: complete-book.xml:811

 msgid ""
 "Online ads are placed by algorithms that broker between a diverse ecosystem "
 "of self-serve ad platforms that anyone can buy an ad through, so the Nazi ad "
 msgid ""
 "Online ads are placed by algorithms that broker between a diverse ecosystem "
 "of self-serve ad platforms that anyone can buy an ad through, so the Nazi ad "


@@ -1052,7 +1053,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:820
+#: complete-book.xml:825

 msgid ""
 "These layers of indirection between advertisers and publishers serve as "
 "moral buffers: Today’s moral consensus is largely that publishers shouldn’t "
 msgid ""
 "These layers of indirection between advertisers and publishers serve as "
 "moral buffers: Today’s moral consensus is largely that publishers shouldn’t "


@@ -1062,7 +1063,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:828
+#: complete-book.xml:833

 msgid ""
 "Data has a complex relationship with domination. Being able to spy on your "
 "customers can alert you to their preferences for your rivals and allow you "
 msgid ""
 "Data has a complex relationship with domination. Being able to spy on your "
 "customers can alert you to their preferences for your rivals and allow you "


@@ -1070,7 +1071,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:833
+#: complete-book.xml:838

 msgid ""
 "More importantly, if you can dominate the information space while also "
 "gathering data, then you make other deceptive tactics stronger because it’s "
 msgid ""
 "More importantly, if you can dominate the information space while also "
 "gathering data, then you make other deceptive tactics stronger because it’s "


@@ -1081,7 +1082,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:842
+#: complete-book.xml:847

 msgid ""
 "If you’re a Nazi who wants to ensure that your prospects primarily see "
 "deceptive, confirming information when they search for more, you can improve "
 msgid ""
 "If you’re a Nazi who wants to ensure that your prospects primarily see "
 "deceptive, confirming information when they search for more, you can improve "


@@ -1093,7 +1094,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:851
+#: complete-book.xml:856

 msgid ""
 "Surveillance capitalists are like stage mentalists who claim that their "
 "extraordinary insights into human behavior let them guess the word that you "
 msgid ""
 "Surveillance capitalists are like stage mentalists who claim that their "
 "extraordinary insights into human behavior let them guess the word that you "


@@ -1102,7 +1103,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:858
+#: complete-book.xml:863

 msgid ""
 "Or perhaps they’re more like pick-up artists, the misogynistic cult that "
 "promises to help awkward men have sex with women by teaching them "
 msgid ""
 "Or perhaps they’re more like pick-up artists, the misogynistic cult that "
 "promises to help awkward men have sex with women by teaching them "


@@ -1113,7 +1114,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:866
+#: complete-book.xml:871

 msgid ""
 "Some pick-up artists eventually manage to convince women to go home with "
 "them, but it’s not because these men have figured out how to bypass women’s "
 msgid ""
 "Some pick-up artists eventually manage to convince women to go home with "
 "them, but it’s not because these men have figured out how to bypass women’s "


@@ -1126,7 +1127,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:877
+#: complete-book.xml:882

 msgid ""
 "Pick-up artists <emphasis>believe</emphasis> they have figured out a secret "
 "back door that bypasses women’s critical faculties, but they haven’t. Many "
 msgid ""
 "Pick-up artists <emphasis>believe</emphasis> they have figured out a secret "
 "back door that bypasses women’s critical faculties, but they haven’t. Many "


@@ -1137,7 +1138,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:886
+#: complete-book.xml:891

 msgid ""
 "Pick-up artists are proof that people can believe they have developed a "
 "system of mind control <emphasis>even when it doesn’t "
 msgid ""
 "Pick-up artists are proof that people can believe they have developed a "
 "system of mind control <emphasis>even when it doesn’t "


@@ -1157,7 +1158,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:904
+#: complete-book.xml:909

 msgid ""
 "Department store pioneer John Wanamaker is said to have lamented, "
 "<quote>Half the money I spend on advertising is wasted; the trouble is I "
 msgid ""
 "Department store pioneer John Wanamaker is said to have lamented, "
 "<quote>Half the money I spend on advertising is wasted; the trouble is I "


@@ -1169,12 +1170,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:914
+#: complete-book.xml:919

 msgid "What is Facebook?"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "What is Facebook?"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:916
+#: complete-book.xml:921

 msgid ""
 "Facebook is heralded as the origin of all of our modern plagues, and it’s "
 "not hard to see why. Some tech companies want to lock their users in but "
 msgid ""
 "Facebook is heralded as the origin of all of our modern plagues, and it’s "
 "not hard to see why. Some tech companies want to lock their users in but "


@@ -1188,7 +1189,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:928
+#: complete-book.xml:933

 msgid ""
 "Facebook’s surveillance regime is really without parallel in the Western "
 "world. Though Facebook tries to prevent itself from being visible on the "
 msgid ""
 "Facebook’s surveillance regime is really without parallel in the Western "
 "world. Though Facebook tries to prevent itself from being visible on the "


@@ -1203,14 +1204,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><blockquote><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><blockquote><para>

-#: complete-book.xml:942
+#: complete-book.xml:947

 msgid ""
 "Big Tech is able to practice surveillance not just because it is tech but "
 "because it is <emphasis>big</emphasis>."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid ""
 "Big Tech is able to practice surveillance not just because it is tech but "
 "because it is <emphasis>big</emphasis>."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:947
+#: complete-book.xml:952

 msgid ""
 "Facebook offers similar tools to app developers, so the apps — games, fart "
 "machines, business review services, apps for keeping abreast of your kid’s "
 msgid ""
 "Facebook offers similar tools to app developers, so the apps — games, fart "
 "machines, business review services, apps for keeping abreast of your kid’s "


@@ -1224,7 +1225,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:958
+#: complete-book.xml:963

 msgid ""
 "Though it’s easy to integrate the web with Facebook — linking to news "
 "stories and such — Facebook products are generally not available to be "
 msgid ""
 "Though it’s easy to integrate the web with Facebook — linking to news "
 "stories and such — Facebook products are generally not available to be "


@@ -1238,7 +1239,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:970
+#: complete-book.xml:975

 msgid ""
 "And Facebook is incredibly popular, with 2.3 billion claimed users (though "
 "many believe this figure to be inflated). Facebook has been used to organize "
 msgid ""
 "And Facebook is incredibly popular, with 2.3 billion claimed users (though "
 "many believe this figure to be inflated). Facebook has been used to organize "


@@ -1251,14 +1252,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:981
+#: complete-book.xml:986

 msgid ""
 "To understand what role Facebook plays in the formulation and mobilization "
 "of antisocial movements, we need to understand the dual nature of Facebook."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid ""
 "To understand what role Facebook plays in the formulation and mobilization "
 "of antisocial movements, we need to understand the dual nature of Facebook."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:986
+#: complete-book.xml:991

 msgid ""
 "Because it has a lot of users and a lot of data about those users, Facebook "
 "is a very efficient tool for locating people with hard-to-find traits, the "
 msgid ""
 "Because it has a lot of users and a lot of data about those users, Facebook "
 "is a very efficient tool for locating people with hard-to-find traits, the "


@@ -1275,7 +1276,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1001
+#: complete-book.xml:1006

 msgid ""
 "Facebook makes finding people shopping for refrigerators a "
 "<emphasis>lot</emphasis> easier. It can target ads to people who’ve "
 msgid ""
 "Facebook makes finding people shopping for refrigerators a "
 "<emphasis>lot</emphasis> easier. It can target ads to people who’ve "


@@ -1292,7 +1293,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1017
+#: complete-book.xml:1022

 msgid ""
 "Facebook also makes it a lot easier to find people who have the same rare "
 "disease as you, which might have been impossible in earlier eras — the "
 msgid ""
 "Facebook also makes it a lot easier to find people who have the same rare "
 "disease as you, which might have been impossible in earlier eras — the "


@@ -1303,7 +1304,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1025
+#: complete-book.xml:1030

 msgid ""
 "Facebook also makes it much easier to find people who hold the same rare "
 "political beliefs as you. If you’ve always harbored a secret affinity for "
 msgid ""
 "Facebook also makes it much easier to find people who hold the same rare "
 "political beliefs as you. If you’ve always harbored a secret affinity for "


@@ -1318,7 +1319,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1038
+#: complete-book.xml:1043

 msgid ""
 "All of this presents a dilemma for Facebook: Targeting makes the company’s "
 "ads more effective than traditional ads, but it also lets advertisers see "
 msgid ""
 "All of this presents a dilemma for Facebook: Targeting makes the company’s "
 "ads more effective than traditional ads, but it also lets advertisers see "


@@ -1332,7 +1333,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1049
+#: complete-book.xml:1054

 msgid ""
 "To make things worse, many Facebook groups spark precious little "
 "discussion. Your little-league soccer team, the people with the same rare "
 msgid ""
 "To make things worse, many Facebook groups spark precious little "
 "discussion. Your little-league soccer team, the people with the same rare "


@@ -1343,7 +1344,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1057
+#: complete-book.xml:1062

 msgid ""
 "With nothing but <quote>organic</quote> discussion, Facebook would not "
 "generate enough traffic to sell enough ads to make the money it needs to "
 msgid ""
 "With nothing but <quote>organic</quote> discussion, Facebook would not "
 "generate enough traffic to sell enough ads to make the money it needs to "


@@ -1352,7 +1353,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1063
+#: complete-book.xml:1068

 msgid ""
 "So Facebook has to gin up traffic by sidetracking its own forums: Every time "
 "Facebook’s algorithm injects controversial materials — inflammatory "
 msgid ""
 "So Facebook has to gin up traffic by sidetracking its own forums: Every time "
 "Facebook’s algorithm injects controversial materials — inflammatory "


@@ -1365,7 +1366,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1074
+#: complete-book.xml:1079

 msgid ""
 "Facebook <emphasis>can</emphasis> modify our behavior but only in a couple "
 "of trivial ways. First, it can lock in all your friends and family members "
 msgid ""
 "Facebook <emphasis>can</emphasis> modify our behavior but only in a couple "
 "of trivial ways. First, it can lock in all your friends and family members "


@@ -1378,7 +1379,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1085
+#: complete-book.xml:1090

 msgid ""
 "This is why Facebook’s targeting systems — both the ones it shows to "
 "advertisers and the ones that let users find people who share their "
 msgid ""
 "This is why Facebook’s targeting systems — both the ones it shows to "
 "advertisers and the ones that let users find people who share their "


@@ -1390,7 +1391,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1095
+#: complete-book.xml:1100

 msgid ""
 "The more time you spend on Facebook, the more ads it gets to show you. The "
 "solution to Facebook’s ads only working one in a thousand times is for the "
 msgid ""
 "The more time you spend on Facebook, the more ads it gets to show you. The "
 "solution to Facebook’s ads only working one in a thousand times is for the "


@@ -1404,12 +1405,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:1107
+#: complete-book.xml:1112

 msgid "Monopoly and the right to the future tense"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Monopoly and the right to the future tense"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1109
+#: complete-book.xml:1114

 msgid ""
 "Zuboff and her cohort are particularly alarmed at the extent to which "
 "surveillance allows corporations to influence our decisions, taking away "
 msgid ""
 "Zuboff and her cohort are particularly alarmed at the extent to which "
 "surveillance allows corporations to influence our decisions, taking away "


@@ -1418,7 +1419,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1116
+#: complete-book.xml:1121

 msgid ""
 "It’s true that advertising can tip the scales one way or another: When "
 "you’re thinking of buying a fridge, a timely fridge ad might end the search "
 msgid ""
 "It’s true that advertising can tip the scales one way or another: When "
 "you’re thinking of buying a fridge, a timely fridge ad might end the search "


@@ -1431,7 +1432,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1127
+#: complete-book.xml:1132

 msgid ""
 "By contrast, Zuboff is rather sanguine about 40 years of lax antitrust "
 "practice that has allowed a handful of companies to dominate the internet, "
 msgid ""
 "By contrast, Zuboff is rather sanguine about 40 years of lax antitrust "
 "practice that has allowed a handful of companies to dominate the internet, "


@@ -1442,7 +1443,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1135
+#: complete-book.xml:1140

 msgid ""
 "However, if we are to be alarmed that we might lose the right to choose for "
 "ourselves what our future will hold, then monopoly’s nonspeculative, "
 msgid ""
 "However, if we are to be alarmed that we might lose the right to choose for "
 "ourselves what our future will hold, then monopoly’s nonspeculative, "


@@ -1451,7 +1452,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1141
+#: complete-book.xml:1146

 msgid ""
 "Start with <quote>digital rights management.</quote> In 1998, Bill Clinton "
 "signed the Digital Millennium Copyright Act (DMCA) into law. It’s a complex "
 msgid ""
 "Start with <quote>digital rights management.</quote> In 1998, Bill Clinton "
 "signed the Digital Millennium Copyright Act (DMCA) into law. It’s a complex "


@@ -1460,7 +1461,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1147
+#: complete-book.xml:1152

 msgid ""
 "This is a blanket ban on tampering with systems that restrict access to "
 "copyrighted works. The ban is so thoroughgoing that it prohibits removing a "
 msgid ""
 "This is a blanket ban on tampering with systems that restrict access to "
 "copyrighted works. The ban is so thoroughgoing that it prohibits removing a "


@@ -1471,7 +1472,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1155
+#: complete-book.xml:1160

 msgid ""
 "For example, Section 1201’s first major application was on DVD players as a "
 "means of enforcing the region coding built into those devices. DVD-CCA, the "
 msgid ""
 "For example, Section 1201’s first major application was on DVD players as a "
 "means of enforcing the region coding built into those devices. DVD-CCA, the "


@@ -1485,7 +1486,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1167
+#: complete-book.xml:1172

 msgid ""
 "However, watching a lawfully produced disc in a country other than the one "
 "where you purchased it is not copyright infringement — it’s the "
 msgid ""
 "However, watching a lawfully produced disc in a country other than the one "
 "where you purchased it is not copyright infringement — it’s the "


@@ -1496,7 +1497,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1175
+#: complete-book.xml:1180

 msgid ""
 "The fact that a movie studio wants to charge Indians less than Americans or "
 "release in Australia later than it releases in the U.K.  has no bearing on "
 msgid ""
 "The fact that a movie studio wants to charge Indians less than Americans or "
 "release in Australia later than it releases in the U.K.  has no bearing on "


@@ -1505,7 +1506,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1182
+#: complete-book.xml:1187

 msgid ""
 "So DVD and DVD player manufacturers would not be able to use accusations of "
 "abetting copyright infringement to punish manufacturers who made "
 msgid ""
 "So DVD and DVD player manufacturers would not be able to use accusations of "
 "abetting copyright infringement to punish manufacturers who made "


@@ -1515,7 +1516,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1190
+#: complete-book.xml:1195

 msgid ""
 "That’s where Section 1201 of the DMCA comes in: By banning tampering with an "
 "<quote>access control,</quote> the rule gave manufacturers and rights "
 msgid ""
 "That’s where Section 1201 of the DMCA comes in: By banning tampering with an "
 "<quote>access control,</quote> the rule gave manufacturers and rights "


@@ -1525,7 +1526,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1197
+#: complete-book.xml:1202

 msgid ""
 "This is an odious scam against consumers, but as time went by, Section 1201 "
 "grew to encompass a rapidly expanding constellation of devices and services "
 msgid ""
 "This is an odious scam against consumers, but as time went by, Section 1201 "
 "grew to encompass a rapidly expanding constellation of devices and services "


@@ -1533,14 +1534,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><itemizedlist><listitem><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><itemizedlist><listitem><para>

-#: complete-book.xml:1205
+#: complete-book.xml:1210

 msgid ""
 "Any device with software in it contains a <quote>copyrighted work</quote> — "
 "i.e., the software."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><itemizedlist><listitem><para>
 msgid ""
 "Any device with software in it contains a <quote>copyrighted work</quote> — "
 "i.e., the software."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><itemizedlist><listitem><para>

-#: complete-book.xml:1211
+#: complete-book.xml:1216

 msgid ""
 "A device can be designed so that reconfiguring the software requires "
 "bypassing an <quote>access control for copyrighted works,</quote> which is a "
 msgid ""
 "A device can be designed so that reconfiguring the software requires "
 "bypassing an <quote>access control for copyrighted works,</quote> which is a "


@@ -1548,7 +1549,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><itemizedlist><listitem><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><itemizedlist><listitem><para>

-#: complete-book.xml:1218
+#: complete-book.xml:1223

 msgid ""
 "Thus, companies can control their customers’ behavior after they take home "
 "their purchases by designing products so that all unpermitted uses require "
 msgid ""
 "Thus, companies can control their customers’ behavior after they take home "
 "their purchases by designing products so that all unpermitted uses require "


@@ -1556,7 +1557,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1226
+#: complete-book.xml:1231

 msgid ""
 "Section 1201 then becomes a means for manufacturers of all descriptions to "
 "force their customers to arrange their affairs to benefit the manufacturers’ "
 msgid ""
 "Section 1201 then becomes a means for manufacturers of all descriptions to "
 "force their customers to arrange their affairs to benefit the manufacturers’ "


@@ -1564,7 +1565,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1231
+#: complete-book.xml:1236

 msgid ""
 "This manifests in many ways: from a new generation of inkjet printers that "
 "use countermeasures to prevent third-party ink that cannot be bypassed "
 msgid ""
 "This manifests in many ways: from a new generation of inkjet printers that "
 "use countermeasures to prevent third-party ink that cannot be bypassed "


@@ -1575,7 +1576,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1240
+#: complete-book.xml:1245

 msgid ""
 "Closer to home, Apple’s iPhones use these measures to prevent both "
 "third-party service and third-party software installation. This allows Apple "
 msgid ""
 "Closer to home, Apple’s iPhones use these measures to prevent both "
 "third-party service and third-party software installation. This allows Apple "


@@ -1589,7 +1590,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1253
+#: complete-book.xml:1258

 msgid ""
 "Apple’s use of copyright locks also allows it to establish a monopoly over "
 "how its customers acquire software for their mobile devices. The App Store’s "
 msgid ""
 "Apple’s use of copyright locks also allows it to establish a monopoly over "
 "how its customers acquire software for their mobile devices. The App Store’s "


@@ -1601,7 +1602,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1263
+#: complete-book.xml:1268

 msgid ""
 "Crucially, Apple’s use of copyright locks gives it the power to make "
 "editorial decisions about which apps you may and may not install on your own "
 msgid ""
 "Crucially, Apple’s use of copyright locks gives it the power to make "
 "editorial decisions about which apps you may and may not install on your own "


@@ -1617,7 +1618,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1276
+#: complete-book.xml:1281

 msgid ""
 "Apple often justifies monopoly power over software installation in the name "
 "of security, arguing that its vetting of apps for its store means that it "
 msgid ""
 "Apple often justifies monopoly power over software installation in the name "
 "of security, arguing that its vetting of apps for its store means that it "


@@ -1633,7 +1634,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1290
+#: complete-book.xml:1295

 msgid ""
 "Zuboff calls surveillance capitalism a <quote>rogue capitalism.</quote> "
 "Theoreticians of capitalism claim that its virtue is that it <ulink "
 msgid ""
 "Zuboff calls surveillance capitalism a <quote>rogue capitalism.</quote> "
 "Theoreticians of capitalism claim that its virtue is that it <ulink "


@@ -1647,7 +1648,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1301
+#: complete-book.xml:1306

 msgid ""
 "If our concern is that markets cease to function when consumers can no "
 "longer make choices, then copyright locks should concern us at "
 msgid ""
 "If our concern is that markets cease to function when consumers can no "
 "longer make choices, then copyright locks should concern us at "


@@ -1659,12 +1660,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:1310
+#: complete-book.xml:1315

 msgid "Search order and the right to the future tense"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Search order and the right to the future tense"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1312
+#: complete-book.xml:1317

 msgid ""
 "Markets are posed as a kind of magic: By discovering otherwise hidden "
 "information conveyed by the free choices of consumers, those consumers’ "
 msgid ""
 "Markets are posed as a kind of magic: By discovering otherwise hidden "
 "information conveyed by the free choices of consumers, those consumers’ "


@@ -1678,7 +1679,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1324
+#: complete-book.xml:1329

 msgid ""
 "This ballot rigging is made more pernicious by the existence of monopolies "
 "over search order. Google’s search market share is about 90%. When Google’s "
 msgid ""
 "This ballot rigging is made more pernicious by the existence of monopolies "
 "over search order. Google’s search market share is about 90%. When Google’s "


@@ -1692,7 +1693,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1336
+#: complete-book.xml:1341

 msgid ""
 "Google’s algorithm is often tricked into serving disinformation as a "
 "prominent search result. But in these cases, Google isn’t persuading people "
 msgid ""
 "Google’s algorithm is often tricked into serving disinformation as a "
 "prominent search result. But in these cases, Google isn’t persuading people "


@@ -1701,7 +1702,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1342
+#: complete-book.xml:1347

 msgid ""
 "This is true whether the search is for <quote>Are vaccines "
 "dangerous?</quote> or <quote>best restaurants near me.</quote> Most users "
 msgid ""
 "This is true whether the search is for <quote>Are vaccines "
 "dangerous?</quote> or <quote>best restaurants near me.</quote> Most users "


@@ -1715,7 +1716,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1353
+#: complete-book.xml:1358

 msgid ""
 "Many of the questions we ask search engines have no empirically correct "
 "answers: <quote>Where should I eat dinner?</quote> is not an objective "
 msgid ""
 "Many of the questions we ask search engines have no empirically correct "
 "answers: <quote>Where should I eat dinner?</quote> is not an objective "


@@ -1729,7 +1730,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1364
+#: complete-book.xml:1369

 msgid ""
 "Google’s search dominance isn’t a matter of pure merit: The company has "
 "leveraged many tactics that would have been prohibited under classical, "
 msgid ""
 "Google’s search dominance isn’t a matter of pure merit: The company has "
 "leveraged many tactics that would have been prohibited under classical, "


@@ -1746,7 +1747,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1380
+#: complete-book.xml:1385

 msgid ""
 "If we’re worried about giant companies subverting markets by stripping "
 "consumers of their ability to make free choices, then vigorous antitrust "
 msgid ""
 "If we’re worried about giant companies subverting markets by stripping "
 "consumers of their ability to make free choices, then vigorous antitrust "


@@ -1758,7 +1759,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1390
+#: complete-book.xml:1395

 msgid ""
 "This goes for many other companies. Amazon, a classic surveillance "
 "capitalist, is obviously the dominant tool for searching Amazon — though "
 msgid ""
 "This goes for many other companies. Amazon, a classic surveillance "
 "capitalist, is obviously the dominant tool for searching Amazon — though "


@@ -1775,7 +1776,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1405
+#: complete-book.xml:1410

 msgid ""
 "Not every monopolist is a surveillance capitalist, but that doesn’t mean "
 "they’re not able to shape consumer choices in wide-ranging ways. Zuboff "
 msgid ""
 "Not every monopolist is a surveillance capitalist, but that doesn’t mean "
 "they’re not able to shape consumer choices in wide-ranging ways. Zuboff "


@@ -1791,7 +1792,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1420
+#: complete-book.xml:1425

 msgid ""
 "Because of its use of copyright locks, Apple’s mobile customers are not "
 "legally allowed to switch to a rival retailer for its apps if they want to "
 msgid ""
 "Because of its use of copyright locks, Apple’s mobile customers are not "
 "legally allowed to switch to a rival retailer for its apps if they want to "


@@ -1805,12 +1806,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:1432
+#: complete-book.xml:1437

 msgid "Monopolists can afford sleeping pills for watchdogs"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Monopolists can afford sleeping pills for watchdogs"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1434
+#: complete-book.xml:1439

 msgid ""
 "Only the most extreme market ideologues think that markets can self-regulate "
 "without state oversight. Markets need watchdogs — regulators, lawmakers, and "
 msgid ""
 "Only the most extreme market ideologues think that markets can self-regulate "
 "without state oversight. Markets need watchdogs — regulators, lawmakers, and "


@@ -1822,7 +1823,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1444
+#: complete-book.xml:1449

 msgid ""
 "But this kind of regulatory capture doesn’t come cheap. In competitive "
 "sectors, where rivals are constantly eroding one another’s margins, "
 msgid ""
 "But this kind of regulatory capture doesn’t come cheap. In competitive "
 "sectors, where rivals are constantly eroding one another’s margins, "


@@ -1831,7 +1832,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1450
+#: complete-book.xml:1455

 msgid ""
 "Many of the harms of surveillance capitalism are the result of weak or "
 "nonexistent regulation. Those regulatory vacuums spring from the power of "
 msgid ""
 "Many of the harms of surveillance capitalism are the result of weak or "
 "nonexistent regulation. Those regulatory vacuums spring from the power of "


@@ -1840,7 +1841,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1456
+#: complete-book.xml:1461

 msgid ""
 "Here’s an example: When firms over-collect and over-retain our data, they "
 "are at increased risk of suffering a breach — you can’t leak data you never "
 msgid ""
 "Here’s an example: When firms over-collect and over-retain our data, they "
 "are at increased risk of suffering a breach — you can’t leak data you never "


@@ -1851,14 +1852,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1465
+#: complete-book.xml:1470

 msgid ""
 "But still, firms continue to over-collect and over-retain our data for three "
 "reasons:"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid ""
 "But still, firms continue to over-collect and over-retain our data for three "
 "reasons:"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1469
+#: complete-book.xml:1474

 msgid ""
 "<emphasis role=\"strong\">1. They are locked in the aforementioned limbic "
 "arms race with our capacity to shore up our attentional defense systems to "
 msgid ""
 "<emphasis role=\"strong\">1. They are locked in the aforementioned limbic "
 "arms race with our capacity to shore up our attentional defense systems to "


@@ -1872,7 +1873,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1481
+#: complete-book.xml:1486

 msgid ""
 "<emphasis role=\"strong\">2. They believe the surveillance capitalism "
 "story.</emphasis> Data is cheap to aggregate and store, and both proponents "
 msgid ""
 "<emphasis role=\"strong\">2. They believe the surveillance capitalism "
 "story.</emphasis> Data is cheap to aggregate and store, and both proponents "


@@ -1887,7 +1888,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1494
+#: complete-book.xml:1499

 msgid ""
 "<emphasis role=\"strong\">3. The penalties for leaking data are "
 "negligible.</emphasis> Most countries limit these penalties to actual "
 msgid ""
 "<emphasis role=\"strong\">3. The penalties for leaking data are "
 "negligible.</emphasis> Most countries limit these penalties to actual "


@@ -1900,7 +1901,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1505
+#: complete-book.xml:1510

 msgid ""
 "But the harms from breaches are much more extensive than these "
 "actual-damages rules capture. Identity thieves and fraudsters are wily and "
 msgid ""
 "But the harms from breaches are much more extensive than these "
 "actual-damages rules capture. Identity thieves and fraudsters are wily and "


@@ -1913,7 +1914,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1515
+#: complete-book.xml:1520

 msgid ""
 "However, even the most ambitious privacy rules, such as the EU General Data "
 "Protection Regulation, fall far short of capturing the negative "
 msgid ""
 "However, even the most ambitious privacy rules, such as the EU General Data "
 "Protection Regulation, fall far short of capturing the negative "


@@ -1923,7 +1924,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1522
+#: complete-book.xml:1527

 msgid ""
 "This tolerance of — or indifference to — data over-collection and "
 "over-retention can be ascribed in part to the sheer lobbying muscle of the "
 msgid ""
 "This tolerance of — or indifference to — data over-collection and "
 "over-retention can be ascribed in part to the sheer lobbying muscle of the "


@@ -1933,7 +1934,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1530
+#: complete-book.xml:1535

 msgid ""
 "And then there’s state surveillance, which the surveillance capitalism story "
 "dismisses as a relic of another era when the big worry was being jailed for "
 msgid ""
 "And then there’s state surveillance, which the surveillance capitalism story "
 "dismisses as a relic of another era when the big worry was being jailed for "


@@ -1942,7 +1943,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1536
+#: complete-book.xml:1541

 msgid ""
 "But state surveillance and private surveillance are intimately related. As "
 "we saw when Apple was conscripted by the Chinese government as a vital "
 msgid ""
 "But state surveillance and private surveillance are intimately related. As "
 "we saw when Apple was conscripted by the Chinese government as a vital "


@@ -1953,7 +1954,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1544
+#: complete-book.xml:1549

 msgid ""
 "Whether it’s Google being used as a location tracking tool by local law "
 "enforcement across the U.S. or the use of social media tracking by the "
 msgid ""
 "Whether it’s Google being used as a location tracking tool by local law "
 "enforcement across the U.S. or the use of social media tracking by the "


@@ -1972,7 +1973,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1562
+#: complete-book.xml:1567

 msgid ""
 "Monopolism is key to the project of mass state surveillance. It’s true that "
 "smaller tech firms are apt to be less well-defended than Big Tech, whose "
 msgid ""
 "Monopolism is key to the project of mass state surveillance. It’s true that "
 "smaller tech firms are apt to be less well-defended than Big Tech, whose "


@@ -1984,7 +1985,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1571
+#: complete-book.xml:1576

 msgid ""
 "A concentrated tech sector that works with authorities is a much more "
 "powerful ally in the project of mass state surveillance than a fragmented "
 msgid ""
 "A concentrated tech sector that works with authorities is a much more "
 "powerful ally in the project of mass state surveillance than a fragmented "


@@ -2000,7 +2001,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1585
+#: complete-book.xml:1590

 msgid ""
 "They can even make a good case for doing this: After all, when there are "
 "only four or five big companies in an industry, everyone qualified to "
 msgid ""
 "They can even make a good case for doing this: After all, when there are "
 "only four or five big companies in an industry, everyone qualified to "


@@ -2011,14 +2012,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><blockquote><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><blockquote><para>

-#: complete-book.xml:1594
+#: complete-book.xml:1599

 msgid ""
 "While surveillance doesn’t cause monopolies, monopolies certainly abet "
 "surveillance."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid ""
 "While surveillance doesn’t cause monopolies, monopolies certainly abet "
 "surveillance."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1599
+#: complete-book.xml:1604

 msgid ""
 "Industries that are competitive are fragmented — composed of companies that "
 "are at each other’s throats all the time and eroding one another’s margins "
 msgid ""
 "Industries that are competitive are fragmented — composed of companies that "
 "are at each other’s throats all the time and eroding one another’s margins "


@@ -2029,7 +2030,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1607
+#: complete-book.xml:1612

 msgid ""
 "Surveillance combined with machine learning is supposed to be an existential "
 "crisis, a species-defining moment at which our free will is just a few more "
 msgid ""
 "Surveillance combined with machine learning is supposed to be an existential "
 "crisis, a species-defining moment at which our free will is just a few more "


@@ -2039,12 +2040,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1615
+#: complete-book.xml:1620

 msgid "But that threat grows out of monopoly."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "But that threat grows out of monopoly."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1618
+#: complete-book.xml:1623

 msgid ""
 "One of the consequences of tech’s regulatory capture is that it can shift "
 "liability for poor security decisions onto its customers and the wider "
 msgid ""
 "One of the consequences of tech’s regulatory capture is that it can shift "
 "liability for poor security decisions onto its customers and the wider "


@@ -2055,7 +2056,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1626
+#: complete-book.xml:1631

 msgid ""
 "IT is the only field in which this is practiced: No one builds a bridge or a "
 "hospital and keeps the composition of the steel or the equations used to "
 msgid ""
 "IT is the only field in which this is practiced: No one builds a bridge or a "
 "hospital and keeps the composition of the steel or the equations used to "


@@ -2066,7 +2067,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1635
+#: complete-book.xml:1640

 msgid ""
 "The monopoly power that keeps any meaningful consequences for breaches at "
 "bay means that tech companies continue to build terrible products that are "
 msgid ""
 "The monopoly power that keeps any meaningful consequences for breaches at "
 "bay means that tech companies continue to build terrible products that are "


@@ -2078,7 +2079,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1645
+#: complete-book.xml:1650

 msgid ""
 "These bad security decisions are compounded yet again by the use of "
 "copyright locks to enforce business-model decisions against "
 msgid ""
 "These bad security decisions are compounded yet again by the use of "
 "copyright locks to enforce business-model decisions against "


@@ -2089,7 +2090,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1653
+#: complete-book.xml:1658

 msgid ""
 "Recall also that these copyright locks are backstopped by legislation (such "
 "as Section 1201 of the DMCA or Article 6 of the 2001 EU Copyright Directive) "
 msgid ""
 "Recall also that these copyright locks are backstopped by legislation (such "
 "as Section 1201 of the DMCA or Article 6 of the 2001 EU Copyright Directive) "


@@ -2099,7 +2100,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1661
+#: complete-book.xml:1666

 msgid ""
 "This amounts to a manufacturer’s veto over safety warnings and "
 "criticism. While this is far from the legislative intent of the DMCA and its "
 msgid ""
 "This amounts to a manufacturer’s veto over safety warnings and "
 "criticism. While this is far from the legislative intent of the DMCA and its "


@@ -2109,7 +2110,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1669
+#: complete-book.xml:1674

 msgid ""
 "Copyright locks are a double whammy: They create bad security decisions that "
 "can’t be freely investigated or discussed. If markets are supposed to be "
 msgid ""
 "Copyright locks are a double whammy: They create bad security decisions that "
 "can’t be freely investigated or discussed. If markets are supposed to be "


@@ -2122,7 +2123,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1679
+#: complete-book.xml:1684

 msgid ""
 "And unlike mind-control rays, enforced silence over security is an "
 "immediate, documented problem, and it <emphasis>does</emphasis> constitute "
 msgid ""
 "And unlike mind-control rays, enforced silence over security is an "
 "immediate, documented problem, and it <emphasis>does</emphasis> constitute "


@@ -2134,7 +2135,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1688
+#: complete-book.xml:1693

 msgid ""
 "In software design, <quote>technology debt</quote> refers to old, baked-in "
 "decisions that turn out to be bad ones in hindsight. Perhaps a long-ago "
 msgid ""
 "In software design, <quote>technology debt</quote> refers to old, baked-in "
 "decisions that turn out to be bad ones in hindsight. Perhaps a long-ago "


@@ -2153,7 +2154,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1706
+#: complete-book.xml:1711

 msgid ""
 "Typically, technology debt results in a technological bankruptcy: The "
 "product gets so brittle and unsustainable that it fails "
 msgid ""
 "Typically, technology debt results in a technological bankruptcy: The "
 "product gets so brittle and unsustainable that it fails "


@@ -2166,7 +2167,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1717
+#: complete-book.xml:1722

 msgid ""
 "But the technology debt created by copyright locks isn’t individual debt; "
 "it’s systemic. Everyone in the world is exposed to this over-leverage, as "
 msgid ""
 "But the technology debt created by copyright locks isn’t individual debt; "
 "it’s systemic. Everyone in the world is exposed to this over-leverage, as "


@@ -2179,12 +2180,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:1729
+#: complete-book.xml:1734

 msgid "Privacy and monopoly"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Privacy and monopoly"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1731
+#: complete-book.xml:1736

 msgid ""
 "Many tech companies are gripped by an orthodoxy that holds that if they just "
 "gather enough data on enough of our activities, everything else is possible "
 msgid ""
 "Many tech companies are gripped by an orthodoxy that holds that if they just "
 "gather enough data on enough of our activities, everything else is possible "


@@ -2198,7 +2199,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1743
+#: complete-book.xml:1748

 msgid ""
 "Surveillance tech is far from the first industry to embrace a nonsensical, "
 "self-serving belief that harms the rest of the world, and it is not the "
 msgid ""
 "Surveillance tech is far from the first industry to embrace a nonsensical, "
 "self-serving belief that harms the rest of the world, and it is not the "


@@ -2212,7 +2213,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1755
+#: complete-book.xml:1760

 msgid ""
 "This is not to say that there’s nothing wrong with Big Tech and its "
 "ideological addiction to data. While surveillance’s benefits are mostly "
 msgid ""
 "This is not to say that there’s nothing wrong with Big Tech and its "
 "ideological addiction to data. While surveillance’s benefits are mostly "


@@ -2220,7 +2221,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1761
+#: complete-book.xml:1766

 msgid ""
 "There’s real irony here. The belief in surveillance capitalism as a "
 "<quote>rogue capitalism</quote> is driven by the belief that markets "
 msgid ""
 "There’s real irony here. The belief in surveillance capitalism as a "
 "<quote>rogue capitalism</quote> is driven by the belief that markets "


@@ -2230,7 +2231,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1768
+#: complete-book.xml:1773

 msgid ""
 "But monopolists get to do terrible things for a long time before they pay "
 "the price. Think of how concentration in the finance sector allowed the "
 msgid ""
 "But monopolists get to do terrible things for a long time before they pay "
 "the price. Think of how concentration in the finance sector allowed the "


@@ -2247,7 +2248,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1783
+#: complete-book.xml:1788

 msgid ""
 "Big Tech is able to practice surveillance not just because it is tech but "
 "because it is <emphasis>big</emphasis>. The reason every web publisher "
 msgid ""
 "Big Tech is able to practice surveillance not just because it is tech but "
 "because it is <emphasis>big</emphasis>. The reason every web publisher "


@@ -2258,7 +2259,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1792
+#: complete-book.xml:1797

 msgid ""
 "The reason the world’s governments have been slow to create meaningful "
 "penalties for privacy breaches is that Big Tech’s concentration produces "
 msgid ""
 "The reason the world’s governments have been slow to create meaningful "
 "penalties for privacy breaches is that Big Tech’s concentration produces "


@@ -2268,14 +2269,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1800
+#: complete-book.xml:1805

 msgid ""
 "The reason that the smartest engineers in the world want to work for Big "
 "Tech is that Big Tech commands the lion’s share of tech industry jobs."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid ""
 "The reason that the smartest engineers in the world want to work for Big "
 "Tech is that Big Tech commands the lion’s share of tech industry jobs."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1805
+#: complete-book.xml:1810

 msgid ""
 "The reason people who are aghast at Facebook’s and Google’s and Amazon’s "
 "data-handling practices continue to use these services is that all their "
 msgid ""
 "The reason people who are aghast at Facebook’s and Google’s and Amazon’s "
 "data-handling practices continue to use these services is that all their "


@@ -2284,7 +2285,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1811
+#: complete-book.xml:1816

 msgid ""
 "Competitive markets would weaken the companies’ lobbying muscle by reducing "
 "their profits and pitting them against each other in regulatory forums. It "
 msgid ""
 "Competitive markets would weaken the companies’ lobbying muscle by reducing "
 "their profits and pitting them against each other in regulatory forums. It "


@@ -2297,19 +2298,19 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1822
+#: complete-book.xml:1827

 msgid ""
 "In other words, while surveillance doesn’t cause monopolies, monopolies "
 "certainly abet surveillance."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgid ""
 "In other words, while surveillance doesn’t cause monopolies, monopolies "
 "certainly abet surveillance."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:1826
+#: complete-book.xml:1831

 msgid "Ronald Reagan, pioneer of tech monopolism"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Ronald Reagan, pioneer of tech monopolism"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1828
+#: complete-book.xml:1833

 msgid ""
 "Technology exceptionalism is a sin, whether it’s practiced by technology’s "
 "blind proponents or by its critics. Both of these camps are prone to "
 msgid ""
 "Technology exceptionalism is a sin, whether it’s practiced by technology’s "
 "blind proponents or by its critics. Both of these camps are prone to "


@@ -2323,7 +2324,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1840
+#: complete-book.xml:1845

 msgid ""
 "To understand how tech became so monopolistic, it’s useful to look at the "
 "dawn of the consumer tech industry: 1979, the year the Apple II Plus "
 msgid ""
 "To understand how tech became so monopolistic, it’s useful to look at the "
 "dawn of the consumer tech industry: 1979, the year the Apple II Plus "


@@ -2337,7 +2338,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1852
+#: complete-book.xml:1857

 msgid ""
 "Antitrust’s story began nearly a century before all that with laws like the "
 "Sherman Act, which took aim at monopolists on the grounds that monopolies "
 msgid ""
 "Antitrust’s story began nearly a century before all that with laws like the "
 "Sherman Act, which took aim at monopolists on the grounds that monopolies "


@@ -2349,7 +2350,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1861
+#: complete-book.xml:1866

 msgid ""
 "Then came a fabulist named Robert Bork, a former solicitor general who "
 "Reagan appointed to the powerful U.S. Court of Appeals for the D.C. Circuit "
 msgid ""
 "Then came a fabulist named Robert Bork, a former solicitor general who "
 "Reagan appointed to the powerful U.S. Court of Appeals for the D.C. Circuit "


@@ -2362,7 +2363,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1871
+#: complete-book.xml:1876

 msgid ""
 "Bork was a crank, but he was a crank with a theory that rich people really "
 "liked. Monopolies are a great way to make rich people richer by allowing "
 msgid ""
 "Bork was a crank, but he was a crank with a theory that rich people really "
 "liked. Monopolies are a great way to make rich people richer by allowing "


@@ -2373,7 +2374,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1879
+#: complete-book.xml:1884

 msgid ""
 "Bork’s theories were especially palatable to the same power brokers who "
 "backed Reagan, and Reagan’s Department of Justice and other agencies began "
 msgid ""
 "Bork’s theories were especially palatable to the same power brokers who "
 "backed Reagan, and Reagan’s Department of Justice and other agencies began "


@@ -2385,7 +2386,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1888
+#: complete-book.xml:1893

 msgid ""
 "Little by little, Bork’s theories entered the mainstream, and their backers "
 "began to infiltrate the legal education field, even putting on junkets where "
 msgid ""
 "Little by little, Bork’s theories entered the mainstream, and their backers "
 "began to infiltrate the legal education field, even putting on junkets where "


@@ -2397,7 +2398,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1898
+#: complete-book.xml:1903

 msgid ""
 "The history of Bork’s antitrust theories is a really good example of the "
 "kind of covertly engineered shifts in public opinion that Zuboff warns us "
 msgid ""
 "The history of Bork’s antitrust theories is a really good example of the "
 "kind of covertly engineered shifts in public opinion that Zuboff warns us "


@@ -2411,7 +2412,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1910
+#: complete-book.xml:1915

 msgid ""
 "Today, many fear that machine learning allows surveillance capitalism to "
 "sell <quote>Bork-as-a-Service,</quote> at internet speeds, so that you can "
 msgid ""
 "Today, many fear that machine learning allows surveillance capitalism to "
 "sell <quote>Bork-as-a-Service,</quote> at internet speeds, so that you can "


@@ -2426,7 +2427,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1923
+#: complete-book.xml:1928

 msgid ""
 "The idea that tech forms <quote>natural monopolies</quote> (monopolies that "
 "are the inevitable result of the realities of an industry, such as the "
 msgid ""
 "The idea that tech forms <quote>natural monopolies</quote> (monopolies that "
 "are the inevitable result of the realities of an industry, such as the "


@@ -2441,7 +2442,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1935
+#: complete-book.xml:1940

 msgid ""
 "Indeed, the birth of the web saw a mass-extinction event for the existing "
 "giant, wildly profitable proprietary technologies that had capital, network "
 msgid ""
 "Indeed, the birth of the web saw a mass-extinction event for the existing "
 "giant, wildly profitable proprietary technologies that had capital, network "


@@ -2457,7 +2458,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1949
+#: complete-book.xml:1954

 msgid ""
 "Yes, tech is heavily monopolized and is now closely associated with industry "
 "concentration, but this has more to do with a matter of timing than its "
 msgid ""
 "Yes, tech is heavily monopolized and is now closely associated with industry "
 "concentration, but this has more to do with a matter of timing than its "


@@ -2471,7 +2472,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1961
+#: complete-book.xml:1966

 msgid ""
 "In support of this thesis, I offer the concentration that every "
 "<emphasis>other</emphasis> industry has undergone over the same period. From "
 msgid ""
 "In support of this thesis, I offer the concentration that every "
 "<emphasis>other</emphasis> industry has undergone over the same period. From "


@@ -2488,7 +2489,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1976
+#: complete-book.xml:1981

 msgid ""
 "Again: When you change the laws intended to prevent monopolies and then "
 "monopolies form in exactly the way the law was supposed to prevent, it is "
 msgid ""
 "Again: When you change the laws intended to prevent monopolies and then "
 "monopolies form in exactly the way the law was supposed to prevent, it is "


@@ -2503,12 +2504,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:1988
+#: complete-book.xml:1993

 msgid "Steering with the windshield wipers"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Steering with the windshield wipers"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:1990
+#: complete-book.xml:1995

 msgid ""
 "It’s been 40 years since Bork’s project to rehabilitate monopolies achieved "
 "liftoff, and that is a generation and a half, which is plenty of time to "
 msgid ""
 "It’s been 40 years since Bork’s project to rehabilitate monopolies achieved "
 "liftoff, and that is a generation and a half, which is plenty of time to "


@@ -2520,7 +2521,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2000
+#: complete-book.xml:2005

 msgid ""
 "After 40 years of studiously ignoring antitrust analysis and enforcement, "
 "it’s not surprising that we’ve all but forgotten that antitrust exists, that "
 msgid ""
 "After 40 years of studiously ignoring antitrust analysis and enforcement, "
 "it’s not surprising that we’ve all but forgotten that antitrust exists, that "


@@ -2530,7 +2531,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2008
+#: complete-book.xml:2013

 msgid ""
 "Antitrust is a market society’s steering wheel, the control of first resort "
 "to keep would-be masters of the universe in their lanes. But Bork and his "
 msgid ""
 "Antitrust is a market society’s steering wheel, the control of first resort "
 "to keep would-be masters of the universe in their lanes. But Bork and his "


@@ -2543,7 +2544,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2018
+#: complete-book.xml:2023

 msgid ""
 "It’s like a 1960s science-fiction plot come to life: People stuck in a "
 "<quote>generation ship,</quote> plying its way across the stars, a ship once "
 msgid ""
 "It’s like a 1960s science-fiction plot come to life: People stuck in a "
 "<quote>generation ship,</quote> plying its way across the stars, a ship once "


@@ -2555,12 +2556,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:2028
+#: complete-book.xml:2033

 msgid "Surveillance still matters"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Surveillance still matters"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2030
+#: complete-book.xml:2035

 msgid ""
 "None of this is to minimize the problems with surveillance.  Surveillance "
 "matters, and Big Tech’s use of surveillance <emphasis>is</emphasis> an "
 msgid ""
 "None of this is to minimize the problems with surveillance.  Surveillance "
 "matters, and Big Tech’s use of surveillance <emphasis>is</emphasis> an "


@@ -2569,7 +2570,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2037
+#: complete-book.xml:2042

 msgid ""
 "Surveillance has become <emphasis>much</emphasis> more efficient thanks to "
 "Big Tech. In 1989, the Stasi — the East German secret police — had the whole "
 msgid ""
 "Surveillance has become <emphasis>much</emphasis> more efficient thanks to "
 "Big Tech. In 1989, the Stasi — the East German secret police — had the whole "


@@ -2578,7 +2579,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2044
+#: complete-book.xml:2049

 msgid ""
 "Today, we know that the NSA is spying on a significant fraction of the "
 "entire world’s population, and its ratio of surveillance operatives to the "
 msgid ""
 "Today, we know that the NSA is spying on a significant fraction of the "
 "entire world’s population, and its ratio of surveillance operatives to the "


@@ -2589,7 +2590,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2053
+#: complete-book.xml:2058

 msgid ""
 "How did the ratio of surveillable citizens expand from 1:60 to 1:10,000 in "
 "less than 30 years? It’s thanks to Big Tech. Our devices and services gather "
 msgid ""
 "How did the ratio of surveillable citizens expand from 1:60 to 1:10,000 in "
 "less than 30 years? It’s thanks to Big Tech. Our devices and services gather "


@@ -2611,7 +2612,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2074
+#: complete-book.xml:2079

 msgid ""
 "Let me explain that again: If one in a million people is a terrorist, then "
 "there will only be about one terrorist in a random sample of one million "
 msgid ""
 "Let me explain that again: If one in a million people is a terrorist, then "
 "there will only be about one terrorist in a random sample of one million "


@@ -2621,7 +2622,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2082
+#: complete-book.xml:2087

 msgid ""
 "In reality, the accuracy of algorithmic terrorism detection falls far short "
 "of the 99% mark, as does refrigerator ad targeting. The difference is that "
 msgid ""
 "In reality, the accuracy of algorithmic terrorism detection falls far short "
 "of the 99% mark, as does refrigerator ad targeting. The difference is that "


@@ -2631,7 +2632,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2089
+#: complete-book.xml:2094

 msgid ""
 "Mass state surveillance is only feasible because of surveillance capitalism "
 "and its extremely low-yield ad-targeting systems, which require a constant "
 msgid ""
 "Mass state surveillance is only feasible because of surveillance capitalism "
 "and its extremely low-yield ad-targeting systems, which require a constant "


@@ -2642,7 +2643,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2097
+#: complete-book.xml:2102

 msgid ""
 "State surveillance is no mere parasite on Big Tech, sucking up its data and "
 "giving nothing in return. In truth, the two are symbiotes: Big Tech sucks up "
 msgid ""
 "State surveillance is no mere parasite on Big Tech, sucking up its data and "
 "giving nothing in return. In truth, the two are symbiotes: Big Tech sucks up "


@@ -2653,7 +2654,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2106
+#: complete-book.xml:2111

 msgid ""
 "To see this at work today, look no further than Amazon’s home surveillance "
 "device, the Ring doorbell, and its associated app, Neighbors. Ring — a "
 msgid ""
 "To see this at work today, look no further than Amazon’s home surveillance "
 "device, the Ring doorbell, and its associated app, Neighbors. Ring — a "


@@ -2670,7 +2671,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2122
+#: complete-book.xml:2127

 msgid ""
 "In mid-2019, a series of public records requests revealed that Amazon had "
 "struck confidential deals with more than 400 local law enforcement agencies "
 msgid ""
 "In mid-2019, a series of public records requests revealed that Amazon had "
 "struck confidential deals with more than 400 local law enforcement agencies "


@@ -2684,7 +2685,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2134
+#: complete-book.xml:2139

 msgid ""
 "Ring and law enforcement have found many ways to intertwine their "
 "activities. Ring strikes secret deals to acquire real-time access to 911 "
 msgid ""
 "Ring and law enforcement have found many ways to intertwine their "
 "activities. Ring strikes secret deals to acquire real-time access to 911 "


@@ -2694,7 +2695,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2142
+#: complete-book.xml:2147

 msgid ""
 "The more the cops buzz-market the surveillance capitalist Ring, the more "
 "surveillance capability the state gets. Cops who rely on private entities "
 msgid ""
 "The more the cops buzz-market the surveillance capitalist Ring, the more "
 "surveillance capability the state gets. Cops who rely on private entities "


@@ -2707,12 +2708,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:2153
+#: complete-book.xml:2158

 msgid "Dignity and sanctuary"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Dignity and sanctuary"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2155
+#: complete-book.xml:2160

 msgid ""
 "But even if we could exercise democratic control over our states and force "
 "them to stop raiding surveillance capitalism’s reservoirs of behavioral "
 msgid ""
 "But even if we could exercise democratic control over our states and force "
 "them to stop raiding surveillance capitalism’s reservoirs of behavioral "


@@ -2720,7 +2721,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2160
+#: complete-book.xml:2165

 msgid ""
 "This is an area where Zuboff shines. Her chapter on <quote>sanctuary</quote> "
 "— the feeling of being unobserved — is a beautiful hymn to introspection, "
 msgid ""
 "This is an area where Zuboff shines. Her chapter on <quote>sanctuary</quote> "
 "— the feeling of being unobserved — is a beautiful hymn to introspection, "


@@ -2728,7 +2729,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2165
+#: complete-book.xml:2170

 msgid ""
 "When you are watched, something changes. Anyone who has ever raised a child "
 "knows this. You might look up from your book (or more realistically, from "
 msgid ""
 "When you are watched, something changes. Anyone who has ever raised a child "
 "knows this. You might look up from your book (or more realistically, from "


@@ -2746,7 +2747,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2181
+#: complete-book.xml:2186

 msgid ""
 "In the digital age, our authentic selves are inextricably tied to our "
 "digital lives. Your search history is a running ledger of the questions "
 msgid ""
 "In the digital age, our authentic selves are inextricably tied to our "
 "digital lives. Your search history is a running ledger of the questions "


@@ -2756,14 +2757,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2189
+#: complete-book.xml:2194

 msgid ""
 "To be observed in these activities is to lose the sanctuary of your "
 "authentic self."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid ""
 "To be observed in these activities is to lose the sanctuary of your "
 "authentic self."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2193
+#: complete-book.xml:2198

 msgid ""
 "There’s another way in which surveillance capitalism robs us of our capacity "
 "to be our authentic selves: by making us anxious.  Surveillance capitalism "
 msgid ""
 "There’s another way in which surveillance capitalism robs us of our capacity "
 "to be our authentic selves: by making us anxious.  Surveillance capitalism "


@@ -2776,7 +2777,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2204
+#: complete-book.xml:2209

 msgid ""
 "Our devices and services are <quote>general purpose</quote> in that they can "
 "connect anything or anyone to anything or anyone else and that they can run "
 msgid ""
 "Our devices and services are <quote>general purpose</quote> in that they can "
 "connect anything or anyone to anything or anyone else and that they can run "


@@ -2789,7 +2790,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2214
+#: complete-book.xml:2219

 msgid ""
 "All day and all night, our pockets buzz, shattering our concentration and "
 "tearing apart the fragile webs of connection we spin as we think through "
 msgid ""
 "All day and all night, our pockets buzz, shattering our concentration and "
 "tearing apart the fragile webs of connection we spin as we think through "


@@ -2800,12 +2801,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:2223
+#: complete-book.xml:2228

 msgid "Afflicting the afflicted"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Afflicting the afflicted"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2225
+#: complete-book.xml:2230

 msgid ""
 "The effects of surveillance on our ability to be our authentic selves are "
 "not equal for all people. Some of us are lucky enough to live in a time and "
 msgid ""
 "The effects of surveillance on our ability to be our authentic selves are "
 "not equal for all people. Some of us are lucky enough to live in a time and "


@@ -2815,7 +2816,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2232
+#: complete-book.xml:2237

 msgid ""
 "But for many of us, this is not true. Recall that in living memory, many of "
 "the ways of being that we think of as socially acceptable today were once "
 msgid ""
 "But for many of us, this is not true. Recall that in living memory, many of "
 "the ways of being that we think of as socially acceptable today were once "


@@ -2827,7 +2828,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:2242
+#: complete-book.xml:2247

 msgid ""
 "Today, these activities aren’t just decriminalized in much of the world, "
 "they’re considered normal, and the fallen prohibitions are viewed as "
 msgid ""
 "Today, these activities aren’t just decriminalized in much of the world, "
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 "How did we get from prohibition to normalization? Through private, personal "
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 "How did we get from prohibition to normalization? Through private, personal "
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@@ -2850,7 +2851,7 @@ msgid ""
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-#: complete-book.xml:2260
+#: complete-book.xml:2265

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 "The right to choose the time and manner of these conversations was key to "
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 "The right to choose the time and manner of these conversations was key to "
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@@ -2860,7 +2861,7 @@ msgid ""
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-#: complete-book.xml:2267
+#: complete-book.xml:2272

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 "Without a private sphere, there’s a chance that none of these changes would "
 "have come to pass and that the people who benefited from these changes would "
 msgid ""
 "Without a private sphere, there’s a chance that none of these changes would "
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@@ -2869,7 +2870,7 @@ msgid ""
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-#: complete-book.xml:2274
+#: complete-book.xml:2279

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 "The corollary is that, unless you think that our society has attained social "
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 "The corollary is that, unless you think that our society has attained social "
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@@ -2883,17 +2884,17 @@ msgid ""
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-#: complete-book.xml:2286
+#: complete-book.xml:2291

 msgid "A private realm is necessary for human progress."
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 msgid "A private realm is necessary for human progress."
 msgstr ""
 
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-#: complete-book.xml:2289
+#: complete-book.xml:2294

 msgid "Any data you collect and retain will eventually leak"
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 #. type: Content of: <book><chapter><sect1><para>
 msgid "Any data you collect and retain will eventually leak"
 msgstr ""
 
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-#: complete-book.xml:2291
+#: complete-book.xml:2296

 msgid ""
 "The lack of a private life can rob vulnerable people of the chance to be "
 "their authentic selves and constrain our actions by depriving us of "
 msgid ""
 "The lack of a private life can rob vulnerable people of the chance to be "
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@@ -2902,7 +2903,7 @@ msgid ""
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-#: complete-book.xml:2297
+#: complete-book.xml:2302

 msgid ""
 "Personally identifying information is of very limited use for the purpose of "
 "controlling peoples’ minds, but identity theft — really a catchall term for "
 msgid ""
 "Personally identifying information is of very limited use for the purpose of "
 "controlling peoples’ minds, but identity theft — really a catchall term for "


@@ -2912,7 +2913,7 @@ msgid ""
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-#: complete-book.xml:2305
+#: complete-book.xml:2310

 msgid ""
 "Attackers are not limited to using data from one breached source, "
 "either. Multiple services have suffered breaches that exposed names, "
 msgid ""
 "Attackers are not limited to using data from one breached source, "
 "either. Multiple services have suffered breaches that exposed names, "


@@ -2926,7 +2927,7 @@ msgid ""
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-#: complete-book.xml:2317
+#: complete-book.xml:2322

 msgid ""
 "For example, attackers can use leaked username and password combinations to "
 "hijack whole fleets of commercial vehicles that <ulink "
 msgid ""
 "For example, attackers can use leaked username and password combinations to "
 "hijack whole fleets of commercial vehicles that <ulink "


@@ -2941,7 +2942,7 @@ msgid ""
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-#: complete-book.xml:2330
+#: complete-book.xml:2335

 msgid ""
 "Attackers are endlessly inventive in the pursuit of creative ways to "
 "weaponize leaked data. One common use of leaked data is to penetrate "
 msgid ""
 "Attackers are endlessly inventive in the pursuit of creative ways to "
 "weaponize leaked data. One common use of leaked data is to penetrate "


@@ -2949,7 +2950,7 @@ msgid ""
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-#: complete-book.xml:2335
+#: complete-book.xml:2340

 msgid ""
 "Like spies, online fraudsters are totally dependent on companies "
 "over-collecting and over-retaining our data. Spy agencies sometimes pay "
 msgid ""
 "Like spies, online fraudsters are totally dependent on companies "
 "over-collecting and over-retaining our data. Spy agencies sometimes pay "


@@ -2960,7 +2961,7 @@ msgid ""
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-#: complete-book.xml:2343
+#: complete-book.xml:2348

 msgid ""
 "The over-collection of data has a host of terrible social consequences, from "
 "the erosion of our authentic selves to the undermining of social progress, "
 msgid ""
 "The over-collection of data has a host of terrible social consequences, from "
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@@ -2970,12 +2971,12 @@ msgid ""
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-#: complete-book.xml:2351
+#: complete-book.xml:2356

 msgid "Critical tech exceptionalism is still tech exceptionalism"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Critical tech exceptionalism is still tech exceptionalism"
 msgstr ""
 
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-#: complete-book.xml:2354
+#: complete-book.xml:2359

 msgid ""
 "Big Tech has long practiced technology exceptionalism: the idea that it "
 "should not be subject to the mundane laws and norms of "
 msgid ""
 "Big Tech has long practiced technology exceptionalism: the idea that it "
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@@ -2985,14 +2986,14 @@ msgid ""
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-#: complete-book.xml:2360
+#: complete-book.xml:2365

 msgid ""
 "Tech exceptionalism got us all into a lot of trouble, so it’s ironic and "
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 #. type: Content of: <book><chapter><sect1><para>
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 "Tech exceptionalism got us all into a lot of trouble, so it’s ironic and "
 "distressing to see Big Tech’s critics committing the same sin."
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-#: complete-book.xml:2364
+#: complete-book.xml:2369

 msgid ""
 "Big Tech is not a <quote>rogue capitalism</quote> that cannot be cured "
 "through the traditional anti-monopoly remedies of trustbusting (forcing "
 msgid ""
 "Big Tech is not a <quote>rogue capitalism</quote> that cannot be cured "
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@@ -3005,7 +3006,7 @@ msgid ""
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-#: complete-book.xml:2374
+#: complete-book.xml:2379

 msgid ""
 "The thing is, people have been claiming to have perfected mind-control rays "
 "for centuries, and every time, it turned out to be a con — though sometimes "
 msgid ""
 "The thing is, people have been claiming to have perfected mind-control rays "
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@@ -3013,7 +3014,7 @@ msgid ""
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-#: complete-book.xml:2380
+#: complete-book.xml:2385

 msgid ""
 "For generations, the advertising industry has been steadily improving its "
 "ability to sell advertising services to businesses while only making "
 msgid ""
 "For generations, the advertising industry has been steadily improving its "
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@@ -3025,7 +3026,7 @@ msgid ""
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-#: complete-book.xml:2390
+#: complete-book.xml:2395

 msgid ""
 "The tech industry has made enormous improvements in the science of "
 "convincing businesses that they’re good at advertising while their actual "
 msgid ""
 "The tech industry has made enormous improvements in the science of "
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-#: complete-book.xml:2402
+#: complete-book.xml:2407

 msgid ""
 "It’s tempting to think that if businesses are willing to pour billions into "
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 "It’s tempting to think that if businesses are willing to pour billions into "
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-#: complete-book.xml:2416
+#: complete-book.xml:2421

 msgid ""
 "The claims of Big Tech’s mind-control system are full of tells that the "
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 "The claims of Big Tech’s mind-control system are full of tells that the "
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@@ -3069,7 +3070,7 @@ msgid ""
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-#: complete-book.xml:2426
+#: complete-book.xml:2431

 msgid ""
 "Big Tech’s promotional materials also claim that their algorithms can "
 "accurately perform <quote>sentiment analysis</quote> or detect peoples’ "
 msgid ""
 "Big Tech’s promotional materials also claim that their algorithms can "
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-#: complete-book.xml:2439
+#: complete-book.xml:2444

 msgid ""
 "Big Tech has been so good at marketing its own supposed superpowers that "
 "it’s easy to believe that they can market everything else with similar "
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 "Big Tech has been so good at marketing its own supposed superpowers that "
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@@ -3099,7 +3100,7 @@ msgid ""
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-#: complete-book.xml:2451
+#: complete-book.xml:2456

 msgid ""
 "That skepticism should infuse all of our evaluations of Big Tech and its "
 "supposed abilities, including our perusal of its patents. Zuboff vests these "
 msgid ""
 "That skepticism should infuse all of our evaluations of Big Tech and its "
 "supposed abilities, including our perusal of its patents. Zuboff vests these "


@@ -3112,7 +3113,7 @@ msgid ""
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-#: complete-book.xml:2461
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 msgid ""
 "Patent applications take the form of a series of claims and range from broad "
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 "Patent applications take the form of a series of claims and range from broad "
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@@ -3129,7 +3130,7 @@ msgid ""
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-#: complete-book.xml:2476
+#: complete-book.xml:2481

 msgid ""
 "What’s more, software patents are routinely granted even though the filer "
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 "What’s more, software patents are routinely granted even though the filer "
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-#: complete-book.xml:2482
+#: complete-book.xml:2487

 msgid ""
 "With these considerations in hand, it becomes obvious that the fact that a "
 "Big Tech company has patented what it <emphasis>says</emphasis> is an "
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 "With these considerations in hand, it becomes obvious that the fact that a "
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@@ -3147,7 +3148,7 @@ msgid ""
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-#: complete-book.xml:2489
+#: complete-book.xml:2494

 msgid ""
 "Big Tech collects our data for many reasons, including the diminishing "
 "returns on existing stores of data. But many tech companies also collect "
 msgid ""
 "Big Tech collects our data for many reasons, including the diminishing "
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@@ -3159,7 +3160,7 @@ msgid ""
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-#: complete-book.xml:2499
+#: complete-book.xml:2504

 msgid ""
 "Data mined for predictive systems doesn’t necessarily produce these "
 "dividends. Think of Netflix: The predictive value of the data mined from a "
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 "Data mined for predictive systems doesn’t necessarily produce these "
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@@ -3172,7 +3173,7 @@ msgid ""
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-#: complete-book.xml:2510
+#: complete-book.xml:2515

 msgid ""
 "Businesses pursue fads to the detriment of their profits all the time, "
 "especially when the businesses and their investors are not motivated by the "
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 "Businesses pursue fads to the detriment of their profits all the time, "
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@@ -3184,7 +3185,7 @@ msgid ""
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-#: complete-book.xml:2519
+#: complete-book.xml:2524

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 "This is another harm of tech exceptionalism: The belief that more data "
 "always produces more profits in the form of more insights that can be "
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 "This is another harm of tech exceptionalism: The belief that more data "
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@@ -3200,14 +3201,14 @@ msgid ""
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-#: complete-book.xml:2533
+#: complete-book.xml:2538

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 "How monopolies, not mind control, drive surveillance capitalism: The "
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-#: complete-book.xml:2536
+#: complete-book.xml:2541

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 "For the first decade of its existence, Facebook competed with the social "
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@@ -3219,7 +3220,7 @@ msgid ""
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-#: complete-book.xml:2546
+#: complete-book.xml:2551

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@@ -3233,7 +3234,7 @@ msgid ""
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-#: complete-book.xml:2558
+#: complete-book.xml:2563

 msgid ""
 "The pace at which Facebook ramped up its surveillance efforts seems to have "
 "been set by Facebook’s competitive landscape. The more competitors Facebook "
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 "The pace at which Facebook ramped up its surveillance efforts seems to have "
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-#: complete-book.xml:2566
+#: complete-book.xml:2571

 msgid ""
 "All the while, Facebook was prodigiously acquiring companies, including a "
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 "All the while, Facebook was prodigiously acquiring companies, including a "
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@@ -3254,7 +3255,7 @@ msgid ""
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-#: complete-book.xml:2574
+#: complete-book.xml:2579

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 "Through Onavo, Facebook discovered that it was losing market share to "
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 "Through Onavo, Facebook discovered that it was losing market share to "
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-#: complete-book.xml:2586
+#: complete-book.xml:2591

 msgid ""
 "The story of how Facebook crushed Snapchat reveals the relationship between "
 "monopoly and surveillance capitalism. Facebook combined surveillance with "
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 "The story of how Facebook crushed Snapchat reveals the relationship between "
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@@ -3282,12 +3283,12 @@ msgid ""
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-#: complete-book.xml:2598
+#: complete-book.xml:2603

 msgid "A monopoly over your friends"
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 msgid "A monopoly over your friends"
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-#: complete-book.xml:2600
+#: complete-book.xml:2605

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 "A decentralization movement has tried to erode the dominance of Facebook and "
 "other Big Tech companies by fielding <quote>indieweb</quote> alternatives — "
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 "A decentralization movement has tried to erode the dominance of Facebook and "
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-#: complete-book.xml:2607
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 "Fundamentally, each of these services is hamstrung by the same problem: "
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 "Fundamentally, each of these services is hamstrung by the same problem: "
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@@ -3308,7 +3309,7 @@ msgid ""
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-#: complete-book.xml:2617
+#: complete-book.xml:2622

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 "All of this has conspired to make Facebook — and other dominant platforms — "
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 "All of this has conspired to make Facebook — and other dominant platforms — "
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-#: complete-book.xml:2622
+#: complete-book.xml:2627

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 "And yet, all of today’s tech giants came into existence despite the "
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 "And yet, all of today’s tech giants came into existence despite the "
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-#: complete-book.xml:2629
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 msgid "The hard problem of our species is coordination."
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-#: complete-book.xml:2633
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 "<quote>Interoperability</quote> is the ability of two technologies to work "
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 "<quote>Interoperability</quote> is the ability of two technologies to work "
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-#: complete-book.xml:2642
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 "Interoperability is often a source of innovation and consumer benefit: Apple "
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 "Interoperability is often a source of innovation and consumer benefit: Apple "
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-#: complete-book.xml:2657
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 "<quote>Interoperability</quote> is often used interchangeably with "
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-#: complete-book.xml:2665
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 "But interoperability doesn’t require standardization — indeed, "
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-#: complete-book.xml:2684
+#: complete-book.xml:2689

 msgid ""
 "Probably the most familiar form of adversarial interoperability is "
 "third-party printer ink. Printer manufacturers claim that they sell printers "
 msgid ""
 "Probably the most familiar form of adversarial interoperability is "
 "third-party printer ink. Printer manufacturers claim that they sell printers "


@@ -3406,7 +3407,7 @@ msgid ""
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-#: complete-book.xml:2693
+#: complete-book.xml:2698

 msgid ""
 "Owners of printers take the position that HP and Epson and Brother are not "
 "charities and that customers for their wares have no obligation to help them "
 msgid ""
 "Owners of printers take the position that HP and Epson and Brother are not "
 "charities and that customers for their wares have no obligation to help them "


@@ -3421,7 +3422,7 @@ msgid ""
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-#: complete-book.xml:2706
+#: complete-book.xml:2711

 msgid ""
 "Adversarial interoperability has played an outsized role in the history of "
 "the tech industry: from the founding of the <quote>alt.*</quote> Usenet "
 msgid ""
 "Adversarial interoperability has played an outsized role in the history of "
 "the tech industry: from the founding of the <quote>alt.*</quote> Usenet "


@@ -3437,7 +3438,7 @@ msgid ""
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-#: complete-book.xml:2720
+#: complete-book.xml:2725

 msgid ""
 "Today, incumbency is seen as an unassailable advantage. Facebook is where "
 "all of your friends are, so no one can start a Facebook competitor. But "
 msgid ""
 "Today, incumbency is seen as an unassailable advantage. Facebook is where "
 "all of your friends are, so no one can start a Facebook competitor. But "


@@ -3454,7 +3455,7 @@ msgid ""
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-#: complete-book.xml:2735
+#: complete-book.xml:2740

 msgid ""
 "Adversarial interoperability was once the norm and a key contributor to the "
 "dynamic, vibrant tech scene, but now it is stuck behind a thicket of laws "
 msgid ""
 "Adversarial interoperability was once the norm and a key contributor to the "
 "dynamic, vibrant tech scene, but now it is stuck behind a thicket of laws "


@@ -3466,7 +3467,7 @@ msgid ""
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-#: complete-book.xml:2745
+#: complete-book.xml:2750

 msgid ""
 "In the absence of a competitive market, lawmakers have resorted to assigning "
 "expensive, state-like duties to Big Tech firms, such as automatically "
 msgid ""
 "In the absence of a competitive market, lawmakers have resorted to assigning "
 "expensive, state-like duties to Big Tech firms, such as automatically "


@@ -3476,7 +3477,7 @@ msgid ""
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-#: complete-book.xml:2753
+#: complete-book.xml:2758

 msgid ""
 "These measures put a floor under how small we can make Big Tech because only "
 "the very largest companies can afford the humans and automated filters "
 msgid ""
 "These measures put a floor under how small we can make Big Tech because only "
 "the very largest companies can afford the humans and automated filters "


@@ -3484,7 +3485,7 @@ msgid ""
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-#: complete-book.xml:2758
+#: complete-book.xml:2763

 msgid ""
 "But that’s not the only way in which making platforms responsible for "
 "policing their users undermines competition. A platform that is expected to "
 msgid ""
 "But that’s not the only way in which making platforms responsible for "
 "policing their users undermines competition. A platform that is expected to "


@@ -3498,7 +3499,7 @@ msgid ""
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 msgstr ""
 
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-#: complete-book.xml:2770
+#: complete-book.xml:2775

 msgid ""
 "To the extent that we are willing to let Big Tech police itself — rather "
 "than making Big Tech small enough that users can leave bad platforms for "
 msgid ""
 "To the extent that we are willing to let Big Tech police itself — rather "
 "than making Big Tech small enough that users can leave bad platforms for "


@@ -3511,7 +3512,7 @@ msgid ""
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 msgstr ""
 
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-#: complete-book.xml:2780
+#: complete-book.xml:2785

 msgid ""
 "Ultimately, we can try to fix Big Tech by making it responsible for bad acts "
 "by its users, or we can try to fix the internet by cutting Big Tech down to "
 msgid ""
 "Ultimately, we can try to fix Big Tech by making it responsible for bad acts "
 "by its users, or we can try to fix the internet by cutting Big Tech down to "


@@ -3526,12 +3527,12 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><title>
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-#: complete-book.xml:2792
+#: complete-book.xml:2797

 msgid "Fake news is an epistemological crisis"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Fake news is an epistemological crisis"
 msgstr ""
 
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-#: complete-book.xml:2794
+#: complete-book.xml:2799

 msgid ""
 "Tech is not the only industry that has undergone massive concentration since "
 "the Reagan era. Virtually every major industry — from oil to newspapers to "
 msgid ""
 "Tech is not the only industry that has undergone massive concentration since "
 "the Reagan era. Virtually every major industry — from oil to newspapers to "


@@ -3540,7 +3541,7 @@ msgid ""
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 msgstr ""
 
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-#: complete-book.xml:2801
+#: complete-book.xml:2806

 msgid ""
 "At the same time, every industry has become something of a tech industry as "
 "general-purpose computers and general-purpose networks and the promise of "
 msgid ""
 "At the same time, every industry has become something of a tech industry as "
 "general-purpose computers and general-purpose networks and the promise of "


@@ -3549,7 +3550,7 @@ msgid ""
 msgstr ""
 
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 msgstr ""
 
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-#: complete-book.xml:2807
+#: complete-book.xml:2812

 msgid ""
 "This phenomenon of industrial concentration is part of a wider story about "
 "wealth concentration overall as a smaller and smaller number of people own "
 msgid ""
 "This phenomenon of industrial concentration is part of a wider story about "
 "wealth concentration overall as a smaller and smaller number of people own "


@@ -3559,7 +3560,7 @@ msgid ""
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-#: complete-book.xml:2815
+#: complete-book.xml:2820

 msgid ""
 "That means that whenever a regulator asks a question with an obvious, "
 "empirical answer (<quote>Are humans causing climate change?</quote> or "
 msgid ""
 "That means that whenever a regulator asks a question with an obvious, "
 "empirical answer (<quote>Are humans causing climate change?</quote> or "


@@ -3571,7 +3572,7 @@ msgid ""
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 msgstr ""
 
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-#: complete-book.xml:2824
+#: complete-book.xml:2829

 msgid ""
 "Rich people have always played an outsized role in politics and more so "
 "since the Supreme Court’s <emphasis>Citizens United</emphasis> decision "
 msgid ""
 "Rich people have always played an outsized role in politics and more so "
 "since the Supreme Court’s <emphasis>Citizens United</emphasis> decision "


@@ -3582,7 +3583,7 @@ msgid ""
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 msgstr ""
 
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-#: complete-book.xml:2833
+#: complete-book.xml:2838

 msgid ""
 "But the policy distortions of rich individuals pale in comparison to the "
 "policy distortions that concentrated industries are capable of.  The "
 msgid ""
 "But the policy distortions of rich individuals pale in comparison to the "
 "policy distortions that concentrated industries are capable of.  The "


@@ -3593,7 +3594,7 @@ msgid ""
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-#: complete-book.xml:2842
+#: complete-book.xml:2847

 msgid ""
 "Concentrated industries also find it easier to collaborate on policy "
 "objectives than competitive ones. When all the top execs from your industry "
 msgid ""
 "Concentrated industries also find it easier to collaborate on policy "
 "objectives than competitive ones. When all the top execs from your industry "


@@ -3603,7 +3604,7 @@ msgid ""
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-#: complete-book.xml:2849
+#: complete-book.xml:2854

 msgid ""
 "Rising through the ranks in a concentrated industry generally means working "
 "at two or three of the big companies. When there are only relatively few "
 msgid ""
 "Rising through the ranks in a concentrated industry generally means working "
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@@ -3617,7 +3618,7 @@ msgid ""
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-#: complete-book.xml:2861
+#: complete-book.xml:2866

 msgid ""
 "Highly concentrated industries also present a regulatory conundrum.  When an "
 "industry is dominated by just four or five companies, the only people who "
 msgid ""
 "Highly concentrated industries also present a regulatory conundrum.  When an "
 "industry is dominated by just four or five companies, the only people who "


@@ -3630,7 +3631,7 @@ msgid ""
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-#: complete-book.xml:2872
+#: complete-book.xml:2877

 msgid ""
 "All this is to say that the tight social bonds, small number of firms, and "
 "regulatory capture of concentrated industries give the companies that "
 msgid ""
 "All this is to say that the tight social bonds, small number of firms, and "
 "regulatory capture of concentrated industries give the companies that "


@@ -3639,7 +3640,7 @@ msgid ""
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-#: complete-book.xml:2878
+#: complete-book.xml:2883

 msgid ""
 "This is increasingly obvious. Whether it’s payday lenders <ulink "
 "url=\"https://www.washingtonpost.com/business/2019/02/25/how-payday-lending-industry-insider-tilted-academic-research-its-favor/\">winning "
 msgid ""
 "This is increasingly obvious. Whether it’s payday lenders <ulink "
 "url=\"https://www.washingtonpost.com/business/2019/02/25/how-payday-lending-industry-insider-tilted-academic-research-its-favor/\">winning "


@@ -3655,7 +3656,7 @@ msgid ""
 msgstr ""
 
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 msgstr ""
 
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-#: complete-book.xml:2892
+#: complete-book.xml:2897

 msgid ""
 "It’s really impossible to overstate what a terrifying prospect this is. We "
 "live in an incredibly high-tech society, and none of us could acquire the "
 msgid ""
 "It’s really impossible to overstate what a terrifying prospect this is. We "
 "live in an incredibly high-tech society, and none of us could acquire the "


@@ -3673,7 +3674,7 @@ msgid ""
 msgstr ""
 
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 msgstr ""
 
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-#: complete-book.xml:2909
+#: complete-book.xml:2914

 msgid ""
 "In a world as complex as this one, we have to defer to authorities, and we "
 "keep them honest by making those authorities accountable to us and binding "
 msgid ""
 "In a world as complex as this one, we have to defer to authorities, and we "
 "keep them honest by making those authorities accountable to us and binding "


@@ -3684,12 +3685,12 @@ msgid ""
 msgstr ""
 
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-#: complete-book.xml:2918
+#: complete-book.xml:2923

 msgid "Right now, it’s obviously not."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Right now, it’s obviously not."
 msgstr ""
 
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-#: complete-book.xml:2921
+#: complete-book.xml:2926

 msgid ""
 "The past 40 years of rising inequality and industry concentration, together "
 "with increasingly weak accountability and transparency for expert agencies, "
 msgid ""
 "The past 40 years of rising inequality and industry concentration, together "
 "with increasingly weak accountability and transparency for expert agencies, "


@@ -3700,7 +3701,7 @@ msgid ""
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 msgstr ""
 
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-#: complete-book.xml:2929
+#: complete-book.xml:2934

 msgid ""
 "For example, it’s been decades since Exxon’s own scientists concluded that "
 "its products would render the Earth uninhabitable by humans. And yet those "
 msgid ""
 "For example, it’s been decades since Exxon’s own scientists concluded that "
 "its products would render the Earth uninhabitable by humans. And yet those "


@@ -3713,7 +3714,7 @@ msgid ""
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 msgstr ""
 
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-#: complete-book.xml:2940
+#: complete-book.xml:2945

 msgid ""
 "The collapse of the credibility of our systems for divining and upholding "
 "truths has left us in a state of epistemological chaos.  Once, most of us "
 msgid ""
 "The collapse of the credibility of our systems for divining and upholding "
 "truths has left us in a state of epistemological chaos.  Once, most of us "


@@ -3724,7 +3725,7 @@ msgid ""
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 msgstr ""
 
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-#: complete-book.xml:2949
+#: complete-book.xml:2954

 msgid ""
 "If you’re like me, you probably believe that vaccines are safe, but you "
 "(like me) probably also can’t explain the microbiology or statistics. Few of "
 msgid ""
 "If you’re like me, you probably believe that vaccines are safe, but you "
 "(like me) probably also can’t explain the microbiology or statistics. Few of "


@@ -3742,7 +3743,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:2966
+#: complete-book.xml:2971

 msgid ""
 "I’m 100% certain that vaccinating is safe and effective, but I’m also at "
 "something of a loss to explain exactly, <emphasis>precisely,</emphasis> why "
 msgid ""
 "I’m 100% certain that vaccinating is safe and effective, but I’m also at "
 "something of a loss to explain exactly, <emphasis>precisely,</emphasis> why "


@@ -3752,7 +3753,7 @@ msgid ""
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 msgstr ""
 
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-#: complete-book.xml:2974
+#: complete-book.xml:2979

 msgid ""
 "Fake news — conspiracy theories, racist ideologies, scientific denialism — "
 "has always been with us. What’s changed today is not the mix of ideas in the "
 msgid ""
 "Fake news — conspiracy theories, racist ideologies, scientific denialism — "
 "has always been with us. What’s changed today is not the mix of ideas in the "


@@ -3763,7 +3764,7 @@ msgid ""
 msgstr ""
 
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 msgstr ""
 
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-#: complete-book.xml:2983
+#: complete-book.xml:2988

 msgid ""
 "No one can say for certain why this has happened, but the two dominant camps "
 "are idealism (the belief that the people who argue for these conspiracies "
 msgid ""
 "No one can say for certain why this has happened, but the two dominant camps "
 "are idealism (the belief that the people who argue for these conspiracies "


@@ -3773,7 +3774,7 @@ msgid ""
 msgstr ""
 
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 msgstr ""
 
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-#: complete-book.xml:2991
+#: complete-book.xml:2996

 msgid ""
 "I’m a materialist. I’ve been exposed to the arguments of conspiracy "
 "theorists all my life, and I have not experienced any qualitative leap in "
 msgid ""
 "I’m a materialist. I’ve been exposed to the arguments of conspiracy "
 "theorists all my life, and I have not experienced any qualitative leap in "


@@ -3781,7 +3782,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:2996
+#: complete-book.xml:3001

 msgid ""
 "The major difference is in the world, not the arguments. In a time where "
 "actual conspiracies are commonplace, conspiracy theories acquire a ring of "
 msgid ""
 "The major difference is in the world, not the arguments. In a time where "
 "actual conspiracies are commonplace, conspiracy theories acquire a ring of "


@@ -3789,7 +3790,7 @@ msgid ""
 msgstr ""
 
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 msgstr ""
 
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-#: complete-book.xml:3001
+#: complete-book.xml:3006

 msgid ""
 "We have always had disagreements about what’s true, but today, we have a "
 "disagreement over how we know whether something is true. This is an "
 msgid ""
 "We have always had disagreements about what’s true, but today, we have a "
 "disagreement over how we know whether something is true. This is an "


@@ -3803,7 +3804,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3012
+#: complete-book.xml:3017

 msgid ""
 "Targeting — surveillance capitalism — makes it easier to find people who are "
 "undergoing this epistemological crisis, but it doesn’t create the "
 msgid ""
 "Targeting — surveillance capitalism — makes it easier to find people who are "
 "undergoing this epistemological crisis, but it doesn’t create the "


@@ -3811,7 +3812,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3017
+#: complete-book.xml:3022

 msgid ""
 "And, conveniently enough, it’s corruption that allows surveillance "
 "capitalism to grow by dismantling monopoly protections, by permitting "
 msgid ""
 "And, conveniently enough, it’s corruption that allows surveillance "
 "capitalism to grow by dismantling monopoly protections, by permitting "


@@ -3822,12 +3823,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:3026
+#: complete-book.xml:3031

 msgid "Tech is different"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Tech is different"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3028
+#: complete-book.xml:3033

 msgid ""
 "I reject both iterations of technological exceptionalism. I reject the idea "
 "that tech is uniquely terrible and led by people who are greedier or worse "
 msgid ""
 "I reject both iterations of technological exceptionalism. I reject the idea "
 "that tech is uniquely terrible and led by people who are greedier or worse "


@@ -3837,7 +3838,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3036
+#: complete-book.xml:3041

 msgid ""
 "I think tech is just another industry, albeit one that grew up in the "
 "absence of real monopoly constraints. It may have been first, but it isn’t "
 msgid ""
 "I think tech is just another industry, albeit one that grew up in the "
 "absence of real monopoly constraints. It may have been first, but it isn’t "


@@ -3845,7 +3846,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3041
+#: complete-book.xml:3046

 msgid ""
 "But there’s one way in which I <emphasis>am</emphasis> a tech "
 "exceptionalist. I believe that online tools are the key to overcoming "
 msgid ""
 "But there’s one way in which I <emphasis>am</emphasis> a tech "
 "exceptionalist. I believe that online tools are the key to overcoming "


@@ -3858,7 +3859,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3052
+#: complete-book.xml:3057

 msgid ""
 "The hard problem of our species is coordination. Everything from climate "
 "change to social change to running a business to making a family work can be "
 msgid ""
 "The hard problem of our species is coordination. Everything from climate "
 "change to social change to running a business to making a family work can be "


@@ -3866,7 +3867,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3057
+#: complete-book.xml:3062

 msgid ""
 "The internet makes it easier than at any time before to find people who want "
 "to work on a project with you — hence the success of free and open-source "
 msgid ""
 "The internet makes it easier than at any time before to find people who want "
 "to work on a project with you — hence the success of free and open-source "


@@ -3875,7 +3876,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3063
+#: complete-book.xml:3068

 msgid ""
 "The internet and the computers we connect to it also possess an exceptional "
 "quality: general-purposeness. The internet is designed to allow any two "
 msgid ""
 "The internet and the computers we connect to it also possess an exceptional "
 "quality: general-purposeness. The internet is designed to allow any two "


@@ -3886,7 +3887,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3072
+#: complete-book.xml:3077

 msgid ""
 "This means that every time someone with a special communications need "
 "invests in infrastructure and techniques to make the internet faster, "
 msgid ""
 "This means that every time someone with a special communications need "
 "invests in infrastructure and techniques to make the internet faster, "


@@ -3898,7 +3899,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3081
+#: complete-book.xml:3086

 msgid ""
 "For these reasons, every type of communication is gradually absorbed into "
 "the internet, and every type of device — from airplanes to pacemakers — "
 msgid ""
 "For these reasons, every type of communication is gradually absorbed into "
 "the internet, and every type of device — from airplanes to pacemakers — "


@@ -3906,7 +3907,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3086
+#: complete-book.xml:3091

 msgid ""
 "While these considerations don’t preclude regulating networks and computers, "
 "they do call for gravitas and caution when doing so because changes to "
 msgid ""
 "While these considerations don’t preclude regulating networks and computers, "
 "they do call for gravitas and caution when doing so because changes to "


@@ -3915,7 +3916,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3092
+#: complete-book.xml:3097

 msgid ""
 "The upshot of this is that our best hope of solving the big coordination "
 "problems — climate change, inequality, etc. — is with free, fair, and open "
 msgid ""
 "The upshot of this is that our best hope of solving the big coordination "
 "problems — climate change, inequality, etc. — is with free, fair, and open "


@@ -3925,12 +3926,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:3100
+#: complete-book.xml:3105

 msgid "Ownership of facts"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Ownership of facts"
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-#: complete-book.xml:3102
+#: complete-book.xml:3107

 msgid ""
 "Big Tech has a funny relationship with information. When you’re generating "
 "information — anything from the location data streaming off your mobile "
 msgid ""
 "Big Tech has a funny relationship with information. When you’re generating "
 "information — anything from the location data streaming off your mobile "


@@ -3939,7 +3940,7 @@ msgid ""
 msgstr ""
 
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 msgstr ""
 
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-#: complete-book.xml:3109
+#: complete-book.xml:3114

 msgid ""
 "But when you have the audacity to turn the tables — to use a tool that "
 "blocks ads or slurps your waiting updates out of a social network and puts "
 msgid ""
 "But when you have the audacity to turn the tables — to use a tool that "
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@@ -3949,7 +3950,7 @@ msgid ""
 msgstr ""
 
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 msgstr ""
 
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-#: complete-book.xml:3116
+#: complete-book.xml:3121

 msgid ""
 "The thing is, information is a very bad fit for any kind of private property "
 "regime. Property rights are useful for establishing markets that can lead to "
 msgid ""
 "The thing is, information is a very bad fit for any kind of private property "
 "regime. Property rights are useful for establishing markets that can lead to "


@@ -3959,7 +3960,7 @@ msgid ""
 msgstr ""
 
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 msgstr ""
 
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-#: complete-book.xml:3123
+#: complete-book.xml:3128

 msgid ""
 "Information rarely has such a clear title. Take phone numbers: There’s "
 "clearly something going wrong when Facebook slurps up millions of users’ "
 msgid ""
 "Information rarely has such a clear title. Take phone numbers: There’s "
 "clearly something going wrong when Facebook slurps up millions of users’ "


@@ -3968,7 +3969,7 @@ msgid ""
 msgstr ""
 
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 msgstr ""
 
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-#: complete-book.xml:3130
+#: complete-book.xml:3135

 msgid ""
 "But the phone numbers Facebook nonconsensually acquires in this transaction "
 "are not the <quote>property</quote> of the users they’re taken from nor do "
 msgid ""
 "But the phone numbers Facebook nonconsensually acquires in this transaction "
 "are not the <quote>property</quote> of the users they’re taken from nor do "


@@ -3980,7 +3981,7 @@ msgid ""
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 msgstr ""
 
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-#: complete-book.xml:3139
+#: complete-book.xml:3144

 msgid ""
 "Likewise for the facts that Facebook and other commercial surveillance "
 "operators acquire about us, like that we are the children of our parents or "
 msgid ""
 "Likewise for the facts that Facebook and other commercial surveillance "
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@@ -3995,7 +3996,7 @@ msgid ""
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 msgstr ""
 
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-#: complete-book.xml:3152
+#: complete-book.xml:3157

 msgid ""
 "If you go to a Black Lives Matter demonstration, do the other demonstrators "
 "need your permission to post their photos from the event? The online fights "
 msgid ""
 "If you go to a Black Lives Matter demonstration, do the other demonstrators "
 "need your permission to post their photos from the event? The online fights "


@@ -4007,7 +4008,7 @@ msgid ""
 msgstr ""
 
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 msgstr ""
 
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-#: complete-book.xml:3161
+#: complete-book.xml:3166

 msgid ""
 "The fact that information isn’t a good fit with property and markets doesn’t "
 "mean that it’s not valuable. Babies aren’t property, but they’re inarguably "
 msgid ""
 "The fact that information isn’t a good fit with property and markets doesn’t "
 "mean that it’s not valuable. Babies aren’t property, but they’re inarguably "


@@ -4019,7 +4020,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3170
+#: complete-book.xml:3175

 msgid ""
 "It’s tempting to reach for the property hammer when Big Tech treats your "
 "information like a nail — not least because Big Tech are such prolific "
 msgid ""
 "It’s tempting to reach for the property hammer when Big Tech treats your "
 "information like a nail — not least because Big Tech are such prolific "


@@ -4032,7 +4033,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3181
+#: complete-book.xml:3186

 msgid ""
 "Meanwhile, establishing property rights over information will create "
 "insurmountable barriers to independent data processing. Imagine that we "
 msgid ""
 "Meanwhile, establishing property rights over information will create "
 "insurmountable barriers to independent data processing. Imagine that we "


@@ -4048,7 +4049,7 @@ msgid ""
 msgstr ""
 
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 msgstr ""
 
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-#: complete-book.xml:3196
+#: complete-book.xml:3201

 msgid ""
 "The same goes for things like search indexes of the web or photos of "
 "peoples’ houses, which have become contentious thanks to Google’s Street "
 msgid ""
 "The same goes for things like search indexes of the web or photos of "
 "peoples’ houses, which have become contentious thanks to Google’s Street "


@@ -4064,7 +4065,7 @@ msgid ""
 msgstr ""
 
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 msgstr ""
 
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-#: complete-book.xml:3210
+#: complete-book.xml:3215

 msgid ""
 "The ownership of facts is antithetical to many kinds of human progress. It’s "
 "hard to imagine a rule that limits Big Tech’s exploitation of our collective "
 msgid ""
 "The ownership of facts is antithetical to many kinds of human progress. It’s "
 "hard to imagine a rule that limits Big Tech’s exploitation of our collective "


@@ -4076,12 +4077,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:3220
+#: complete-book.xml:3225

 msgid "Persuasion works… slowly"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Persuasion works… slowly"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3222
+#: complete-book.xml:3227

 msgid ""
 "The platforms may oversell their ability to persuade people, but obviously, "
 "persuasion works sometimes. Whether it’s the private realm that LGBTQ people "
 msgid ""
 "The platforms may oversell their ability to persuade people, but obviously, "
 "persuasion works sometimes. Whether it’s the private realm that LGBTQ people "


@@ -4092,7 +4093,7 @@ msgid ""
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 msgstr ""
 
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-#: complete-book.xml:3231
+#: complete-book.xml:3236

 msgid ""
 "The project of shifting societal attitudes is a game of inches and "
 "years. For centuries, svengalis have purported to be able to accelerate this "
 msgid ""
 "The project of shifting societal attitudes is a game of inches and "
 "years. For centuries, svengalis have purported to be able to accelerate this "


@@ -4105,7 +4106,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3242
+#: complete-book.xml:3247

 msgid ""
 "Yet, after 12 years of terror, once the war ended, Nazi ideology was largely "
 "discredited in both East and West Germany, and a program of national truth "
 msgid ""
 "Yet, after 12 years of terror, once the war ended, Nazi ideology was largely "
 "discredited in both East and West Germany, and a program of national truth "


@@ -4117,7 +4118,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3252
+#: complete-book.xml:3257

 msgid ""
 "Racism and authoritarianism have also always been with us. Anyone who’s "
 "reviewed the kind of messages and arguments that racists put forward today "
 msgid ""
 "Racism and authoritarianism have also always been with us. Anyone who’s "
 "reviewed the kind of messages and arguments that racists put forward today "


@@ -4129,7 +4130,7 @@ msgid ""
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-#: complete-book.xml:3261
+#: complete-book.xml:3266

 msgid ""
 "If racists haven’t gotten more convincing in the past decade, then how is it "
 "that more people were convinced to be openly racist at that time? I believe "
 msgid ""
 "If racists haven’t gotten more convincing in the past decade, then how is it "
 "that more people were convinced to be openly racist at that time? I believe "


@@ -4149,19 +4150,19 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:3280
+#: complete-book.xml:3285

 msgid "Paying won’t help"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Paying won’t help"
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-#: complete-book.xml:3282
+#: complete-book.xml:3287

 msgid ""
 "As the old saw goes, <quote>If you’re not paying for the product, you’re the "
 "product.</quote>"
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 "As the old saw goes, <quote>If you’re not paying for the product, you’re the "
 "product.</quote>"
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 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3286
+#: complete-book.xml:3291

 msgid ""
 "It’s a commonplace belief today that the advent of free, ad-supported media "
 "was the original sin of surveillance capitalism.  The reasoning is that the "
 msgid ""
 "It’s a commonplace belief today that the advent of free, ad-supported media "
 "was the original sin of surveillance capitalism.  The reasoning is that the "


@@ -4175,7 +4176,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3298
+#: complete-book.xml:3303

 msgid ""
 "But the degradation of news products long precedes the advent of "
 "ad-supported online news. Long before newspapers were online, lax antitrust "
 msgid ""
 "But the degradation of news products long precedes the advent of "
 "ad-supported online news. Long before newspapers were online, lax antitrust "


@@ -4190,7 +4191,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3311
+#: complete-book.xml:3316

 msgid ""
 "Then, as news companies <emphasis>did</emphasis> come online, the ad "
 "revenues they commanded dropped even as the number of internet users (and "
 msgid ""
 "Then, as news companies <emphasis>did</emphasis> come online, the ad "
 "revenues they commanded dropped even as the number of internet users (and "


@@ -4203,7 +4204,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3321
+#: complete-book.xml:3326

 msgid ""
 "Paid services continue to exist alongside free ones, and often it is these "
 "paid services — anxious to prevent people from bypassing their paywalls or "
 msgid ""
 "Paid services continue to exist alongside free ones, and often it is these "
 "paid services — anxious to prevent people from bypassing their paywalls or "


@@ -4223,7 +4224,7 @@ msgid ""
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 msgstr ""
 
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-#: complete-book.xml:3340
+#: complete-book.xml:3345

 msgid ""
 "We shouldn’t just be concerned about payment and control: The idea that "
 "paying will improve discourse is also dangerously wrong. The poor success "
 msgid ""
 "We shouldn’t just be concerned about payment and control: The idea that "
 "paying will improve discourse is also dangerously wrong. The poor success "


@@ -4237,7 +4238,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3351
+#: complete-book.xml:3356

 msgid ""
 "Perhaps paying would fix this, the reasoning goes. If platforms could be "
 "economically viable even if you stopped clicking on them once your "
 msgid ""
 "Perhaps paying would fix this, the reasoning goes. If platforms could be "
 "economically viable even if you stopped clicking on them once your "


@@ -4246,7 +4247,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3358
+#: complete-book.xml:3363

 msgid ""
 "There may be something to that argument, but it still ignores the wider "
 "economic and political context of the platforms and the world that allowed "
 msgid ""
 "There may be something to that argument, but it still ignores the wider "
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@@ -4254,7 +4255,7 @@ msgid ""
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-#: complete-book.xml:3363
+#: complete-book.xml:3368

 msgid ""
 "Platforms are world-spanning and all-encompassing because they are "
 "monopolies, and they are monopolies because we have gutted our most "
 msgid ""
 "Platforms are world-spanning and all-encompassing because they are "
 "monopolies, and they are monopolies because we have gutted our most "


@@ -4267,7 +4268,7 @@ msgid ""
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 msgstr ""
 
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-#: complete-book.xml:3374
+#: complete-book.xml:3379

 msgid ""
 "In this wildly unequal world, paying doesn’t improve the discourse; it "
 "simply prices discourse out of the range of the majority of people. Paying "
 msgid ""
 "In this wildly unequal world, paying doesn’t improve the discourse; it "
 "simply prices discourse out of the range of the majority of people. Paying "


@@ -4275,7 +4276,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3379
+#: complete-book.xml:3384

 msgid ""
 "If you think today’s filter bubbles are a problem for our discourse, imagine "
 "what they’d be like if rich people inhabited free-flowing Athenian "
 msgid ""
 "If you think today’s filter bubbles are a problem for our discourse, imagine "
 "what they’d be like if rich people inhabited free-flowing Athenian "


@@ -4291,7 +4292,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3393
+#: complete-book.xml:3398

 msgid ""
 "Behind the idea of paying for access is a belief that free markets will "
 "address Big Tech’s dysfunction. After all, to the extent that people have a "
 msgid ""
 "Behind the idea of paying for access is a belief that free markets will "
 "address Big Tech’s dysfunction. After all, to the extent that people have a "


@@ -4306,7 +4307,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3406
+#: complete-book.xml:3411

 msgid ""
 "Advocates for markets laud their ability to aggregate the diffused knowledge "
 "of buyers and sellers across a whole society through demand signals, price "
 msgid ""
 "Advocates for markets laud their ability to aggregate the diffused knowledge "
 "of buyers and sellers across a whole society through demand signals, price "


@@ -4320,7 +4321,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3418
+#: complete-book.xml:3423

 msgid ""
 "The profitability of any business is constrained by the possibility that its "
 "customers will take their business elsewhere. Both surveillance and lock-in "
 msgid ""
 "The profitability of any business is constrained by the possibility that its "
 "customers will take their business elsewhere. Both surveillance and lock-in "


@@ -4332,7 +4333,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3428
+#: complete-book.xml:3433

 msgid ""
 "Ultimately, surveillance and lock-in are both simply business strategies "
 "that monopolists can choose. Surveillance companies like Google are "
 msgid ""
 "Ultimately, surveillance and lock-in are both simply business strategies "
 "that monopolists can choose. Surveillance companies like Google are "


@@ -4348,12 +4349,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:3443
+#: complete-book.xml:3448

 msgid "An <quote>ecology</quote> moment for trustbusting"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "An <quote>ecology</quote> moment for trustbusting"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3445
+#: complete-book.xml:3450

 msgid ""
 "If we’re going to break Big Tech’s death grip on our digital lives, we’re "
 "going to have to fight monopolies. That may sound pretty mundane and "
 msgid ""
 "If we’re going to break Big Tech’s death grip on our digital lives, we’re "
 "going to have to fight monopolies. That may sound pretty mundane and "


@@ -4363,7 +4364,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3452
+#: complete-book.xml:3457

 msgid ""
 "Meanwhile, breaking up monopolies is something we seem to have forgotten how "
 "to do. There is a bipartisan, trans-Atlantic consensus that breaking up "
 msgid ""
 "Meanwhile, breaking up monopolies is something we seem to have forgotten how "
 "to do. There is a bipartisan, trans-Atlantic consensus that breaking up "


@@ -4374,7 +4375,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3460
+#: complete-book.xml:3465

 msgid ""
 "But trustbusters once strode the nation, brandishing law books, terrorizing "
 "robber barons, and shattering the illusion of monopolies’ all-powerful grip "
 msgid ""
 "But trustbusters once strode the nation, brandishing law books, terrorizing "
 "robber barons, and shattering the illusion of monopolies’ all-powerful grip "


@@ -4384,12 +4385,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3468
+#: complete-book.xml:3473

 msgid "Could we find that political will again?"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Could we find that political will again?"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3471
+#: complete-book.xml:3476

 msgid ""
 "Copyright scholar James Boyle has described how the term "
 "<quote>ecology</quote> marked a turning point in environmental "
 msgid ""
 "Copyright scholar James Boyle has described how the term "
 "<quote>ecology</quote> marked a turning point in environmental "


@@ -4400,7 +4401,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3479
+#: complete-book.xml:3484

 msgid ""
 "But the term <quote>ecology</quote> welded these disparate causes together "
 "into a single movement, and the members of this movement found solidarity "
 msgid ""
 "But the term <quote>ecology</quote> welded these disparate causes together "
 "into a single movement, and the members of this movement found solidarity "


@@ -4413,7 +4414,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3490
+#: complete-book.xml:3495

 msgid ""
 "I believe we are on the verge of a new <quote>ecology</quote> moment "
 "dedicated to combating monopolies. After all, tech isn’t the only "
 msgid ""
 "I believe we are on the verge of a new <quote>ecology</quote> moment "
 "dedicated to combating monopolies. After all, tech isn’t the only "


@@ -4422,7 +4423,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3496
+#: complete-book.xml:3501

 msgid ""
 "You can find partisans for trustbusting in every sector of the "
 "economy. Everywhere you look, you can find people who’ve been wronged by "
 msgid ""
 "You can find partisans for trustbusting in every sector of the "
 "economy. Everywhere you look, you can find people who’ve been wronged by "


@@ -4434,7 +4435,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3506
+#: complete-book.xml:3511

 msgid ""
 "That’s the good news: With a little bit of work and a little bit of "
 "coalition building, we have more than enough political will to break up Big "
 msgid ""
 "That’s the good news: With a little bit of work and a little bit of "
 "coalition building, we have more than enough political will to break up Big "


@@ -4443,7 +4444,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3512
+#: complete-book.xml:3517

 msgid ""
 "But here’s the bad news: Much of what we’re doing to tame Big Tech "
 "<emphasis>instead</emphasis> of breaking up the big companies also "
 msgid ""
 "But here’s the bad news: Much of what we’re doing to tame Big Tech "
 "<emphasis>instead</emphasis> of breaking up the big companies also "


@@ -4451,7 +4452,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3517
+#: complete-book.xml:3522

 msgid ""
 "Big Tech’s concentration currently means that their inaction on harassment, "
 "for example, leaves users with an impossible choice: absent themselves from "
 msgid ""
 "Big Tech’s concentration currently means that their inaction on harassment, "
 "for example, leaves users with an impossible choice: absent themselves from "


@@ -4465,7 +4466,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
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-#: complete-book.xml:3529
+#: complete-book.xml:3534

 msgid ""
 "Yet governments confronting all of these problems all inevitably converge on "
 "the same solution: deputize the Big Tech giants to police their users and "
 msgid ""
 "Yet governments confronting all of these problems all inevitably converge on "
 "the same solution: deputize the Big Tech giants to police their users and "


@@ -4476,7 +4477,7 @@ msgid ""
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-#: complete-book.xml:3538
+#: complete-book.xml:3543

 msgid ""
 "These rules — the EU’s new Directive on Copyright, Australia’s new terror "
 "regulation, America’s FOSTA/SESTA sex-trafficking law and more — are not "
 msgid ""
 "These rules — the EU’s new Directive on Copyright, Australia’s new terror "
 "regulation, America’s FOSTA/SESTA sex-trafficking law and more — are not "


@@ -4487,7 +4488,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
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 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3547
+#: complete-book.xml:3552

 msgid ""
 "That’s because any move to break up Big Tech and cut it down to size will "
 "have to cope with the hard limit of not making these companies so small that "
 msgid ""
 "That’s because any move to break up Big Tech and cut it down to size will "
 "have to cope with the hard limit of not making these companies so small that "


@@ -4502,7 +4503,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3559
+#: complete-book.xml:3564

 msgid ""
 "Allowing the platforms to grow to their present size has given them a "
 "dominance that is nearly insurmountable — deputizing them with public duties "
 msgid ""
 "Allowing the platforms to grow to their present size has given them a "
 "dominance that is nearly insurmountable — deputizing them with public duties "


@@ -4514,7 +4515,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3569
+#: complete-book.xml:3574

 msgid ""
 "We can work to fix the internet by breaking up Big Tech and depriving them "
 "of monopoly profits, or we can work to fix Big Tech by making them spend "
 msgid ""
 "We can work to fix the internet by breaking up Big Tech and depriving them "
 "of monopoly profits, or we can work to fix Big Tech by making them spend "


@@ -4525,12 +4526,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:3577
+#: complete-book.xml:3582

 msgid "Make Big Tech small again"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Make Big Tech small again"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3579
+#: complete-book.xml:3584

 msgid ""
 "Trustbusting is hard. Breaking big companies into smaller ones is expensive "
 "and time-consuming. So time-consuming that by the time you’re done, the "
 msgid ""
 "Trustbusting is hard. Breaking big companies into smaller ones is expensive "
 "and time-consuming. So time-consuming that by the time you’re done, the "


@@ -4541,14 +4542,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><blockquote><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><blockquote><para>

-#: complete-book.xml:3589
+#: complete-book.xml:3594

 msgid ""
 "A future U.S. president could simply direct their attorney general to "
 "enforce the law as it was written."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid ""
 "A future U.S. president could simply direct their attorney general to "
 "enforce the law as it was written."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3594
+#: complete-book.xml:3599

 msgid ""
 "It’s far easier to prevent concentration than to fix it, and reinstating the "
 "traditional contours of U.S. antitrust enforcement will, at the very least, "
 msgid ""
 "It’s far easier to prevent concentration than to fix it, and reinstating the "
 "traditional contours of U.S. antitrust enforcement will, at the very least, "


@@ -4558,7 +4559,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3602
+#: complete-book.xml:3607

 msgid ""
 "These powers are all in the plain language of U.S. antitrust laws, so in "
 "theory, a future U.S. president could simply direct their attorney general "
 msgid ""
 "These powers are all in the plain language of U.S. antitrust laws, so in "
 "theory, a future U.S. president could simply direct their attorney general "


@@ -4570,7 +4571,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3611
+#: complete-book.xml:3616

 msgid ""
 "If the courts frustrate the Justice Department and the president, the next "
 "stop would be Congress, which could eliminate any doubt about how antitrust "
 msgid ""
 "If the courts frustrate the Justice Department and the president, the next "
 "stop would be Congress, which could eliminate any doubt about how antitrust "


@@ -4586,7 +4587,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3625
+#: complete-book.xml:3630

 msgid ""
 "But this only prevents things from getting worse. To help them get better, "
 "we will have to build coalitions with other activists in the anti-monopoly "
 msgid ""
 "But this only prevents things from getting worse. To help them get better, "
 "we will have to build coalitions with other activists in the anti-monopoly "


@@ -4597,7 +4598,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3634
+#: complete-book.xml:3639

 msgid ""
 "In an important sense, it doesn’t matter which industry the breakups begin "
 "in. Once they start, shareholders in <emphasis>every</emphasis> industry "
 msgid ""
 "In an important sense, it doesn’t matter which industry the breakups begin "
 "in. Once they start, shareholders in <emphasis>every</emphasis> industry "


@@ -4616,12 +4617,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:3651
+#: complete-book.xml:3656

 msgid "20 GOTO 10"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "20 GOTO 10"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3653
+#: complete-book.xml:3658

 msgid ""
 "Fixing Big Tech will require a lot of iteration. As cyber lawyer Lawrence "
 "Lessig wrote in his 1999 book, <emphasis>Code and Other Laws of "
 msgid ""
 "Fixing Big Tech will require a lot of iteration. As cyber lawyer Lawrence "
 "Lessig wrote in his 1999 book, <emphasis>Code and Other Laws of "


@@ -4631,7 +4632,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3660
+#: complete-book.xml:3665

 msgid ""
 "If you could wave a wand and get Congress to pass a law that re-fanged the "
 "Sherman Act tomorrow, you could use the impending breakups to convince "
 msgid ""
 "If you could wave a wand and get Congress to pass a law that re-fanged the "
 "Sherman Act tomorrow, you could use the impending breakups to convince "


@@ -4640,14 +4641,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3667
+#: complete-book.xml:3672

 msgid ""
 "But getting Congress to act will require a massive normative shift, a mass "
 "movement of people who care about monopolies — and pulling them apart."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid ""
 "But getting Congress to act will require a massive normative shift, a mass "
 "movement of people who care about monopolies — and pulling them apart."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3672
+#: complete-book.xml:3677

 msgid ""
 "Getting people to care about monopolies will take technological "
 "interventions that help them to see what a world free from Big Tech might "
 msgid ""
 "Getting people to care about monopolies will take technological "
 "interventions that help them to see what a world free from Big Tech might "


@@ -4662,7 +4663,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3684
+#: complete-book.xml:3689

 msgid ""
 "Neither tech nor law nor code nor markets are sufficient to reform Big "
 "Tech. But a profitable competitor to Big Tech could bankroll a legislative "
 msgid ""
 "Neither tech nor law nor code nor markets are sufficient to reform Big "
 "Tech. But a profitable competitor to Big Tech could bankroll a legislative "


@@ -4678,7 +4679,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3698
+#: complete-book.xml:3703

 msgid ""
 "The surveillance capitalism hypothesis — that Big Tech’s products really "
 "work as well as they say they do and that’s why everything is so screwed up "
 msgid ""
 "The surveillance capitalism hypothesis — that Big Tech’s products really "
 "work as well as they say they do and that’s why everything is so screwed up "


@@ -4690,7 +4691,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3707
+#: complete-book.xml:3712

 msgid ""
 "As to why things are so screwed up? Capitalism. Specifically, the monopolism "
 "that creates inequality and the inequality that creates monopolism. It’s a "
 msgid ""
 "As to why things are so screwed up? Capitalism. Specifically, the monopolism "
 "that creates inequality and the inequality that creates monopolism. It’s a "


@@ -4703,7 +4704,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3718
+#: complete-book.xml:3723

 msgid ""
 "Surveillance doesn’t make capitalism rogue. Capitalism’s unchecked rule "
 "begets surveillance. Surveillance isn’t bad because it lets people "
 msgid ""
 "Surveillance doesn’t make capitalism rogue. Capitalism’s unchecked rule "
 "begets surveillance. Surveillance isn’t bad because it lets people "


@@ -4715,19 +4716,19 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>

-#: complete-book.xml:3727
+#: complete-book.xml:3732

 msgid "Up and through"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid "Up and through"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3729
+#: complete-book.xml:3734

 msgid ""
 "With all the problems of Big Tech, it’s tempting to imagine solving the "
 "problem by returning to a world without tech at all. Resist that temptation."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgid ""
 "With all the problems of Big Tech, it’s tempting to imagine solving the "
 "problem by returning to a world without tech at all. Resist that temptation."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3734
+#: complete-book.xml:3739

 msgid ""
 "The only way out of our Big Tech problem is up and through. If our future is "
 "not reliant upon high tech, it will be because civilization has fallen. Big "
 msgid ""
 "The only way out of our Big Tech problem is up and through. If our future is "
 "not reliant upon high tech, it will be because civilization has fallen. Big "


@@ -4739,7 +4740,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>

-#: complete-book.xml:3744
+#: complete-book.xml:3749

 msgid ""
 "I am, secretly, despite what I have said earlier, a tech exceptionalist. Not "
 "in the sense of thinking that tech should be given a free pass to monopolize "
 msgid ""
 "I am, secretly, despite what I have said earlier, a tech exceptionalist. Not "
 "in the sense of thinking that tech should be given a free pass to monopolize "