From 1df86f1593715a529f596d45990068a0ff37b73e Mon Sep 17 00:00:00 2001 From: Petter Reinholdtsen Date: Fri, 7 Sep 2018 06:22:48 +0000 Subject: [PATCH] Regenerated. --- po/mwcc.pot | 4938 ++++++++++++++++++++++++++------------------------- 1 file changed, 2508 insertions(+), 2430 deletions(-) diff --git a/po/mwcc.pot b/po/mwcc.pot index 0ef8649..d390ca8 100644 --- a/po/mwcc.pot +++ b/po/mwcc.pot @@ -7,7 +7,7 @@ msgid "" msgstr "" "Project-Id-Version: Made with Creative Commons 20170609-2\n" -"POT-Creation-Date: 2018-03-12 07:43+0000\n" +"POT-Creation-Date: 2018-09-07 06:21+0000\n" "PO-Revision-Date: YEAR-MO-DA HO:MI+ZONE\n" "Last-Translator: FULL NAME \n" "Language-Team: LANGUAGE \n" @@ -169,57 +169,58 @@ msgstr "" #. type: Content of:
#: MadewithCreativeCommonsmostup-to-dateversion.xml:94 msgid "" -"“I don’t know a whole lot about nonfiction journalism. . . The way that I " -"think about these things, and in terms of what I can do is. . . essays like " -"this are occasions to watch somebody reasonably bright but also reasonably " -"average pay far closer attention and think at far more length about all " -"sorts of different stuff than most of us have a chance to in our daily " -"lives.”" +"I don’t know a whole lot about nonfiction journalism. . . The way " +"that I think about these things, and in terms of what I can do " +"is. . . essays like this are occasions to watch somebody reasonably bright " +"but also reasonably average pay far closer attention and think at far more " +"length about all sorts of different stuff than most of us have a chance to " +"in our daily lives." msgstr "" #. type: Content of:
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:102 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:103 msgid "— David Foster Wallace" msgstr "" #. type: Content of: -#: MadewithCreativeCommonsmostup-to-dateversion.xml:107 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:108 msgid "Foreword" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:109 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:110 msgid "" "Three years ago, just after I was hired as CEO of Creative Commons, I met " "with Cory Doctorow in the hotel bar of Toronto’s Gladstone Hotel. As one of " "CC’s most well-known proponents—one who has also had a successful career as " "a writer who shares his work using CC—I told him I thought CC had a role in " "defining and advancing open business models. He kindly disagreed, and called " -"the pursuit of viable business models through CC “a red herring.”" +"the pursuit of viable business models through CC <quote>a red " +"herring.</quote>" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:118 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:119 msgid "" "He was, in a way, completely correct—those who make things with Creative " "Commons have ulterior motives, as Paul Stacey explains in this book: " -"“Regardless of legal status, they all have a social mission. Their primary " -"reason for being is to make the world a better place, not to profit. Money " -"is a means to a social end, not the end itself.”" +"<quote>Regardless of legal status, they all have a social mission. Their " +"primary reason for being is to make the world a better place, not to " +"profit. Money is a means to a social end, not the end itself.</quote>" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:126 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:127 msgid "" "In the case study about Cory Doctorow, Sarah Hinchliff Pearson cites Cory’s " -"words from his book Information Doesn’t Want to Be Free: “Entering the arts " -"because you want to get rich is like buying lottery tickets because you want " -"to get rich. It might work, but it almost certainly won’t. Though, of " -"course, someone always wins the lottery.”" +"words from his book Information Doesn’t Want to Be Free: <quote>Entering the " +"arts because you want to get rich is like buying lottery tickets because you " +"want to get rich. It might work, but it almost certainly won’t. Though, of " +"course, someone always wins the lottery.</quote>" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:134 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:135 msgid "" "Today, copyright is like a lottery ticket—everyone has one, and almost " "nobody wins. What they don’t tell you is that if you choose to share your " @@ -230,16 +231,17 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:143 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:144 msgid "" "So it’s not about the money. Also: it is. Finding the means to continue to " "create and share often requires some amount of income. Max Temkin of Cards " -"Against Humanity says it best in their case study: “We don’t make jokes and " -"games to make money—we make money so we can make more jokes and games.”" +"Against Humanity says it best in their case study: <quote>We don’t make " +"jokes and games to make money—we make money so we can make more jokes and " +"games.</quote>" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:150 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:151 msgid "" "Creative Commons’ focus is on building a vibrant, usable commons, powered by " "collaboration and gratitude. Enabling communities of collaboration is at the " @@ -250,7 +252,7 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:159 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:160 msgid "" "Paul dreams of a future where new models of creativity and innovation " "overpower the inequality and scarcity that today define the worst parts of " @@ -262,7 +264,7 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:168 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:169 msgid "" "Sarah is the best kind of lawyer—a true advocate who believes in the good of " "people, and the power of collective acts to change the world. Over the past " @@ -276,7 +278,7 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:180 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:181 msgid "" "As coauthors, Paul and Sarah complement each other perfectly. They " "researched, analyzed, argued, and worked as a team, sometimes together and " @@ -289,7 +291,7 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:191 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:192 msgid "" "From the beginning, CC wanted to develop this project with the principles " "and values of open collaboration. The book was funded, developed, " @@ -299,7 +301,7 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:199 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:200 msgid "" "For 31 days in August of 2015, Sarah took point to organize and execute a " "Kickstarter campaign to generate the core funding for the book. The " @@ -310,7 +312,7 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:208 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:209 msgid "" "Paul and Sarah worked openly throughout the project, publishing the plans, " "drafts, case studies, and analysis, early and often, and they engaged " @@ -322,7 +324,7 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:218 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:219 msgid "" "Those who work and share in the commons are not typical creators. They are " "part of something greater than themselves, and what they offer us all is a " @@ -330,7 +332,7 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:224 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:225 msgid "" "Jonathan Mann, who is profiled in this book, writes a song a day. When I " "reached out to ask him to write a song for our Kickstarter (and to offer " @@ -341,23 +343,23 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:233 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:234 msgid "" -"Sarah writes, “Endeavors that are Made with Creative Commons thrive when " -"community is built around what they do. This may mean a community " +"Sarah writes, <quote>Endeavors that are Made with Creative Commons thrive " +"when community is built around what they do. This may mean a community " "collaborating together to create something new, or it may simply be a " "collection of like-minded people who get to know each other and rally around " "common interests or beliefs. To a certain extent, simply being Made with " "Creative Commons automatically brings with it some element of community, by " "helping connect you to like-minded others who recognize and are drawn to the " -"values symbolized by using CC.” Amanda Palmer, the other musician profiled " -"in the book, would surely add this from her case study: “There is no more " -"satisfying end goal than having someone tell you that what you do is " -"genuinely of value to them.”" +"values symbolized by using CC.</quote> Amanda Palmer, the other musician " +"profiled in the book, would surely add this from her case study: " +"<quote>There is no more satisfying end goal than having someone tell you " +"that what you do is genuinely of value to them.</quote>" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:247 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:248 msgid "" "This is not a typical business book. For those looking for a recipe or a " "roadmap, you might be disappointed. But for those looking to pursue a social " @@ -369,56 +371,56 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:257 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:258 msgid "" -"In a 1996 Stanford Law Review article “The Zones of Cyberspace”, CC founder " -"Lawrence Lessig wrote, “Cyberspace is a place. People live there. They " -"experience all the sorts of things that they experience in real space, " -"there. For some, they experience more. They experience this not as isolated " -"individuals, playing some high tech computer game; they experience it in " -"groups, in communities, among strangers, among people they come to know, and " -"sometimes like.”" +"In a 1996 Stanford Law Review article <quote>The Zones of " +"Cyberspace</quote>, CC founder Lawrence Lessig wrote, <quote>Cyberspace is a " +"place. People live there. They experience all the sorts of things that they " +"experience in real space, there. For some, they experience more. They " +"experience this not as isolated individuals, playing some high tech computer " +"game; they experience it in groups, in communities, among strangers, among " +"people they come to know, and sometimes like.</quote>" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:266 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:268 msgid "" "I’m incredibly proud that Creative Commons is able to publish this book for " "the many communities that we have come to know and like. I’m grateful to " "Paul and Sarah for their creativity and insights, and to the global " "communities that have helped us bring it to you. As CC board member " -"Johnathan Nightingale often says, “It’s all made of people.”" +"Johnathan Nightingale often says, <quote>It’s all made of people.</quote>" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:274 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:276 msgid "That’s the true value of things that are Made with Creative Commons." msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:277 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:279 msgid "<emphasis>Ryan Merkley</emphasis>" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:280 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:282 msgid "<emphasis>CEO, Creative Commons</emphasis>" msgstr "" #. type: Content of: <book><preface><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:284 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:286 msgid "Introduction" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:286 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:288 msgid "" "This book shows the world how sharing can be good for business—but with a " "twist." msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:290 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:292 msgid "" "We began the project intending to explore how creators, organizations, and " "businesses make money to sustain what they do when they share their work " @@ -426,13 +428,13 @@ msgid "" "business models that use Creative Commons but instead gather fresh ideas and " "dynamic examples that spark new, innovative models and help others follow " "suit by building on what already works. At the onset, we framed our " -"investigation in familiar business terms. We created a blank “open business " -"model canvas,” an interactive online tool that would help people design and " -"analyze their business model." +"investigation in familiar business terms. We created a blank <quote>open " +"business model canvas,</quote> an interactive online tool that would help " +"people design and analyze their business model." msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:302 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:304 msgid "" "Through the generous funding of Kickstarter backers, we set about this " "project first by identifying and selecting a diverse group of creators, " @@ -443,14 +445,14 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:310 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:312 msgid "" "But as we did our research, something interesting happened. Our initial way " "of framing the work did not match the stories we were hearing." msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:315 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:317 msgid "" "Those we interviewed were not typical businesses selling to consumers and " "seeking to maximize profits and the bottom line. Instead, they were sharing " @@ -460,17 +462,17 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:323 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:325 msgid "" "They often didn’t like hearing what they do described as an open business " "model. Their endeavor was something more than that. Something " "different. Something that generates not just economic value but social and " "cultural value. Something that involves human connection. Being Made with " -"Creative Commons is not “business as usual.”" +"Creative Commons is not <quote>business as usual.</quote>" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:331 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:333 msgid "" "We had to rethink the way we conceived of this project. And it didn’t happen " "overnight. From the fall of 2015 through 2016, we documented our thoughts in " @@ -481,7 +483,7 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:340 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:342 msgid "" "Throughout the process, the two of us have often had very different ways of " "understanding and describing what we were learning. Learning from each other " @@ -493,7 +495,7 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:350 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:352 msgid "" "While we recommend that you read the book from start to finish, each section " "reads more or less independently. The book is structured into two main " @@ -501,7 +503,7 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:355 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:357 msgid "" "Part one, the overview, begins with a big-picture framework written by " "Paul. He provides some historical context for the digital commons, " @@ -512,7 +514,7 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:363 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:365 msgid "" "The overview continues with Sarah’s chapter, as she considers what it means " "to be successfully Made with Creative Commons. While making money is one " @@ -525,7 +527,7 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:373 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:375 msgid "" "And to end part one, we have a short section that explains the different " "Creative Commons licenses. We talk about the misconception that the more " @@ -534,7 +536,7 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:380 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:382 msgid "" "Part two of the book is made up of the twenty-four stories of the creators, " "businesses, and organizations we interviewed. While both of us participated " @@ -542,7 +544,7 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:386 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:388 msgid "" "Of course, we are pleased to make the book available using a Creative " "Commons Attribution-ShareAlike license. Please copy, distribute, translate, " @@ -550,7 +552,7 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:391 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:393 msgid "" "Writing this book has transformed and inspired us. The way we now look at " "and think about what it means to be Made with Creative Commons has " @@ -560,44 +562,44 @@ msgid "" msgstr "" #. type: Content of: <book><preface><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:398 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:400 msgid "<emphasis>Paul and Sarah </emphasis>" msgstr "" #. type: Content of: <book><part><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:402 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:404 msgid "The Big Picture" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:404 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:406 msgid "The New World of Digital Commons" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:406 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:408 msgid "Paul Stacey" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:416 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:418 msgid "Jonathan Rowe, Our Common Wealth (San Francisco: Berrett-Koehler, 2013), 14." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:409 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:411 msgid "" -"Jonathan Rowe eloquently describes the commons as “the air and oceans, the " -"web of species, wilderness and flowing water—all are parts of the " +"Jonathan Rowe eloquently describes the commons as <quote>the air and oceans, " +"the web of species, wilderness and flowing water—all are parts of the " "commons. So are language and knowledge, sidewalks and public squares, the " "stories of childhood and the processes of democracy. Some parts of the " "commons are gifts of nature, others the product of human endeavor. Some are " "new, such as the Internet; others are as ancient as soil and " -"calligraphy.”<placeholder type=\"footnote\" id=\"0\"/>" +"calligraphy.</quote><placeholder type=\"footnote\" id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:421 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:423 msgid "" "In Made with Creative Commons, we focus on our current era of digital " "commons, a commons of human-produced works. This commons cuts across a broad " @@ -610,19 +612,19 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:436 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:438 msgid "" "David Bollier, Think Like a Commoner: A Short Introduction to the Life of " "the Commons (Gabriola Island, BC: New Society, 2014), 176." msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:444 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:446 msgid "Ibid., 15." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:432 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:434 msgid "" "The commons is not just about shared resources, however. It’s also about the " "social practices and values that manage them. A resource is a noun, but to " @@ -637,17 +639,17 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:451 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:453 msgid "The Commons, the Market, and the State" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:457 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:459 msgid "Ibid., 145." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:453 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:455 msgid "" "Historically, there have been three ways to manage resources and share " "wealth: the commons (managed collectively), the state (i.e., the " @@ -656,12 +658,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:466 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:468 msgid "Ibid., 175." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:461 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:463 msgid "" "The organizations and businesses in our case studies are unique in the way " "they participate in the commons while still engaging with the market and/or " @@ -674,14 +676,14 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:473 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:475 msgid "" "Fig. 1. is a depiction of how an enterprise can have varying levels of " "engagement with commons, state, and market." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:477 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:479 msgid "" "Some of our case studies are simply commons and market enterprises with " "little or no engagement with the state. A depiction of those case studies " @@ -694,7 +696,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:488 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:490 msgid "" "All our case studies generate money as a means of livelihood and " "sustainability. Money is primarily of the market. Finding ways to generate " @@ -705,7 +707,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:497 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:499 msgid "" "The state has an important role to play in fostering the use and adoption of " "the commons. State programs and funding can deliberately contribute to and " @@ -714,22 +716,22 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><figure><mediaobject><textobject><phrase> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:504 MadewithCreativeCommonsmostup-to-dateversion.xml:511 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:506 MadewithCreativeCommonsmostup-to-dateversion.xml:513 msgid "Enterprise engagement with commons, state and market." msgstr "" #. type: Attribute 'fileref' of: <book><part><chapter><sect1><figure><mediaobject><imageobject><imagedata> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:508 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:510 msgid "Pictures/10000201000008000000045C30360249076453E6.png" msgstr "" #. type: Content of: <book><part><chapter><sect1><figure> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:506 MadewithCreativeCommonsmostup-to-dateversion.xml:555 MadewithCreativeCommonsmostup-to-dateversion.xml:673 MadewithCreativeCommonsmostup-to-dateversion.xml:802 MadewithCreativeCommonsmostup-to-dateversion.xml:844 MadewithCreativeCommonsmostup-to-dateversion.xml:929 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:508 MadewithCreativeCommonsmostup-to-dateversion.xml:557 MadewithCreativeCommonsmostup-to-dateversion.xml:675 MadewithCreativeCommonsmostup-to-dateversion.xml:804 MadewithCreativeCommonsmostup-to-dateversion.xml:846 MadewithCreativeCommonsmostup-to-dateversion.xml:934 msgid "<placeholder type=\"mediaobject\" id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:517 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:519 msgid "" "It’s helpful to understand how the commons, market, and state manage " "resources differently, and not just for those who consider themselves " @@ -741,21 +743,21 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:528 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:530 msgid "The Four Aspects of a Resource" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:533 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:535 msgid "" -"Daniel H. Cole, “Learning from Lin: Lessons and Cautions from the Natural " -"Commons for the Knowledge Commons,” in Governing Knowledge Commons, " -"eds. Brett M. Frischmann, Michael J. Madison, and Katherine J. Strandburg " -"(New York: Oxford University Press, 2014), 53." +"Daniel H. Cole, <quote>Learning from Lin: Lessons and Cautions from the " +"Natural Commons for the Knowledge Commons,</quote> in Governing Knowledge " +"Commons, eds. Brett M. Frischmann, Michael J. Madison, and Katherine J. " +"Strandburg (New York: Oxford University Press, 2014), 53." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:530 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:532 msgid "" "As part of her Nobel Prize–winning work, Elinor Ostrom developed a framework " "for analyzing how natural resources are managed in a commons.<placeholder " @@ -767,7 +769,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:546 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:548 msgid "" "To compare and contrast the ways in which the commons, market, and state " "work, let’s consider four aspects of resource management: resource " @@ -777,22 +779,22 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><figure><mediaobject><textobject><phrase> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:554 MadewithCreativeCommonsmostup-to-dateversion.xml:560 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:556 MadewithCreativeCommonsmostup-to-dateversion.xml:562 msgid "Four aspects of resource management" msgstr "" #. type: Attribute 'fileref' of: <book><part><chapter><sect1><figure><mediaobject><imageobject><imagedata> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:557 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:559 msgid "Pictures/10000201000007D0000007D0ACF13F8B71EAF0B9.png" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:566 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:568 msgid "Characteristics" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:568 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:570 msgid "" "Resources have particular characteristics or attributes that affect the way " "they can be used. Some resources are natural; others are human " @@ -801,7 +803,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:575 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:577 msgid "" "Physical resources exist in limited supply. If I have a physical resource " "and give it to you, I no longer have it. When a resource is removed and " @@ -813,7 +815,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:586 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:588 msgid "" "Physical resources are depletable, exclusive, and rivalrous. Digital " "resources, on the other hand, are nondepletable, nonexclusive, and " @@ -825,7 +827,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:596 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:598 msgid "" "The nondepletable, nonexclusive, and nonrivalrous nature of digital " "resources means the rules and norms for managing them can (and ought to) be " @@ -836,7 +838,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:604 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:606 msgid "" "Our case studies frequently manage hybrid resources, which start out as " "digital with the possibility of being made into a physical resource. The " @@ -848,7 +850,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:615 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:617 msgid "" "Beyond this idea of physical versus digital, the commons, market, and state " "conceive of resources differently (see Fig. 3). The market sees resources " @@ -860,12 +862,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:626 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:628 msgid "People and processes" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:628 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:630 msgid "" "In the commons, the market, and the state, different people and processes " "are used to manage resources. The processes used define both who has a say " @@ -873,7 +875,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:633 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:635 msgid "" "In the state, a government of elected officials is responsible for managing " "resources on behalf of the public. The citizens who produce and use those " @@ -884,7 +886,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:642 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:644 msgid "" "In the market, the people involved are producers, buyers, sellers, and " "consumers. Businesses act as intermediaries between those who produce " @@ -895,14 +897,14 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:653 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:655 msgid "" "Max Haiven, Crises of Imagination, Crises of Power: Capitalism, Creativity " "and the Commons (New York: Zed Books, 2014), 93." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:651 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:653 msgid "" "In contrast to the state and market, resources in a commons are managed more " "directly by the people involved.<placeholder type=\"footnote\" id=\"0\"/> " @@ -919,22 +921,22 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><figure><mediaobject><textobject><phrase> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:671 MadewithCreativeCommonsmostup-to-dateversion.xml:678 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:673 MadewithCreativeCommonsmostup-to-dateversion.xml:680 msgid "How the market, commons and state concieve of resources." msgstr "" #. type: Attribute 'fileref' of: <book><part><chapter><sect1><sect2><figure><mediaobject><imageobject><imagedata> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:675 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:677 msgid "Pictures/10000201000009C40000065D9EC4F530BD4DFBE0.png" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:685 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:687 msgid "Norms and rules" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:687 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:689 msgid "" "The social interactions between people, and the processes used by the state, " "market, and commons, evolve social norms and rules. These norms and rules " @@ -942,7 +944,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:693 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:695 msgid "" "State authority is governed by national constitutions. Norms related to " "priorities and decision making are defined by elected officials and " @@ -952,7 +954,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:701 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:703 msgid "" "Market norms are influenced by economics and competition for scarce " "resources. Market rules follow property, business, and financial laws " @@ -960,12 +962,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:713 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:715 msgid "Bollier, Think Like a Commoner, 175." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:706 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:708 msgid "" "As with the market, a commons can be influenced by state policies, " "regulations, and laws. But the norms and rules of a commons are largely " @@ -976,12 +978,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:718 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:720 msgid "Goals" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:720 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:722 msgid "" "The combination of the aspects we’ve discussed so far—the resource’s " "inherent characteristics, people and processes, and norms and rules—shape " @@ -990,16 +992,16 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:732 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:734 msgid "" -"Joshua Farley and Ida Kubiszewski, “The Economics of Information in a " -"Post-Carbon Economy,” in Free Knowledge: Confronting the Commodification of " -"Human Discovery, eds. Patricia W. Elliott and Daryl H. Hepting (Regina, SK: " -"University of Regina Press, 2015), 201–4." +"Joshua Farley and Ida Kubiszewski, <quote>The Economics of Information in a " +"Post-Carbon Economy,</quote> in Free Knowledge: Confronting the " +"Commodification of Human Discovery, eds. Patricia W. Elliott and Daryl " +"H. Hepting (Regina, SK: University of Regina Press, 2015), 201–4." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:727 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:729 msgid "" "In the market, the focus is on maximizing the utility of a resource. What we " "pay for the goods we consume is seen as an objective measure of the utility " @@ -1010,7 +1012,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:742 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:744 msgid "" "The state aims to use and manage resources in a way that balances the " "economy with the social and cultural needs of its citizens. Health care, " @@ -1021,7 +1023,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:751 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:753 msgid "" "In the commons, the goal is maximizing access, equity, distribution, " "participation, innovation, and sustainability. You can measure success by " @@ -1032,7 +1034,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:760 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:762 msgid "" "As hybrid combinations of the commons with the market or state, the success " "and sustainability of all our case study enterprises depends on their " @@ -1041,12 +1043,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:768 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:770 msgid "A Short History of the Commons" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:770 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:772 msgid "" "Using the commons to manage resources is part of a long historical " "continuum. However, in contemporary society, the market and the state " @@ -1057,7 +1059,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:779 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:781 msgid "" "But the more than 1.1 billion resources licensed with Creative Commons " "around the world are indications of a grassroots move toward the " @@ -1067,7 +1069,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:790 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:792 msgid "" "Rowe, Our Common Wealth, 19; and Heather Menzies, Reclaiming the Commons for " "the Common Good: A Memoir and Manifesto (Gabriola Island, BC: New Society, " @@ -1075,7 +1077,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:786 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:788 msgid "" "For centuries, indigenous people and preindustrialized societies managed " "resources, including water, food, firewood, irrigation, fish, wild game, and " @@ -1088,22 +1090,22 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><figure><mediaobject><textobject><phrase> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:801 MadewithCreativeCommonsmostup-to-dateversion.xml:807 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:803 MadewithCreativeCommonsmostup-to-dateversion.xml:809 msgid "In preindustrialized society." msgstr "" #. type: Attribute 'fileref' of: <book><part><chapter><sect1><figure><mediaobject><imageobject><imagedata> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:804 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:806 msgid "Pictures/10000201000009C4000005153EACBD62F00F6BA9.png" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:816 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:818 msgid "Bollier, Think Like a Commoner, 55–78." msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:820 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:822 msgid "" "Fritjof Capra and Ugo Mattei, The Ecology of Law: Toward a Legal System in " "Tune with Nature and Community (Oakland, CA: Berrett-Koehler, 2015), 46–57; " @@ -1111,19 +1113,20 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:813 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:815 msgid "" "This is followed by a long history of the state (a monarchy or ruler) taking " "over the commons for their own purposes. This is called enclosure of the " -"commons.<placeholder type=\"footnote\" id=\"0\"/> In olden days, “commoners” " -"were evicted from the land, fences and hedges erected, laws passed, and " -"security set up to forbid access.<placeholder type=\"footnote\" id=\"1\"/> " -"Gradually, resources became the property of the state and the state became " -"the primary means by which resources were managed. (See Fig. 5)." +"commons.<placeholder type=\"footnote\" id=\"0\"/> In olden days, " +"<quote>commoners</quote> were evicted from the land, fences and hedges " +"erected, laws passed, and security set up to forbid access.<placeholder " +"type=\"footnote\" id=\"1\"/> Gradually, resources became the property of the " +"state and the state became the primary means by which resources were " +"managed. (See Fig. 5)." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:829 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:831 msgid "" "Holdings of land, water, and game were distributed to ruling family and " "political appointees. Commoners displaced from the land migrated to " @@ -1138,65 +1141,64 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><figure><mediaobject><textobject><phrase> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:843 MadewithCreativeCommonsmostup-to-dateversion.xml:849 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:845 MadewithCreativeCommonsmostup-to-dateversion.xml:851 msgid "The commons is gradually superseded by the state." msgstr "" #. type: Attribute 'fileref' of: <book><part><chapter><sect1><figure><mediaobject><imageobject><imagedata> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:846 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:848 msgid "Pictures/10000201000009C4000005150F069409C1CC12F0.png" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:855 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:857 msgid "" "However, the world today is going through turbulent times. The benefits of " "the market have been offset by unequal distribution and overexploitation." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:860 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:862 msgid "" -"Overexploitation was the topic of Garrett Hardin’s influential essay “The " -"Tragedy of the Commons,” published in Science in 1968. Hardin argues that " -"everyone in a commons seeks to maximize personal gain and will continue to " -"do so even when the limits of the commons are reached. The commons is then " -"tragically depleted to the point where it can no longer support " -"anyone. Hardin’s essay became widely accepted as an economic truism and a " -"justification for private property and free markets." +"Overexploitation was the topic of Garrett Hardin’s influential essay " +"<quote>The Tragedy of the Commons,</quote> published in Science in " +"1968. Hardin argues that everyone in a commons seeks to maximize personal " +"gain and will continue to do so even when the limits of the commons are " +"reached. The commons is then tragically depleted to the point where it can " +"no longer support anyone. Hardin’s essay became widely accepted as an " +"economic truism and a justification for private property and free markets." msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:887 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:890 msgid "" "Brett M. Frischmann, Michael J. Madison, and Katherine J. Strandburg, " -"“Governing Knowledge Commons,” in Frischmann, Madison, and Strandburg " -"Governing Knowledge Commons, 12." +"<quote>Governing Knowledge Commons,</quote> in Frischmann, Madison, and " +"Strandburg Governing Knowledge Commons, 12." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:870 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:873 msgid "" -"However, there is one serious flaw with Hardin’s “The Tragedy of the " -"Commons”—it’s fiction. Hardin did not actually study how real commons " +"However, there is one serious flaw with Hardin’s <quote>The Tragedy of the " +"Commons</quote>—it’s fiction. Hardin did not actually study how real commons " "work. Elinor Ostrom won the 2009 Nobel Prize in economics for her work " "studying different commons all around the world. Ostrom’s work shows that " "natural resource commons can be successfully managed by local communities " -"without any regulation by central authorities or without " -"privatization. Government and privatization are not the only two " -"choices. There is a third way: management by the people, where those that " -"are directly impacted are directly involved. With natural resources, there " -"is a regional locality. The people in the region are the most familiar with " -"the natural resource, have the most direct relationship and history with it, " -"and are therefore best situated to manage it. Ostrom’s approach to the " -"governance of natural resources broke with convention; she recognized the " -"importance of the commons as an alternative to the market or state for " -"solving problems of collective action.<placeholder type=\"footnote\" " -"id=\"0\"/>" +"without any regulation by central authorities or without privatization. " +"Government and privatization are not the only two choices. There is a third " +"way: management by the people, where those that are directly impacted are " +"directly involved. With natural resources, there is a regional locality. The " +"people in the region are the most familiar with the natural resource, have " +"the most direct relationship and history with it, and are therefore best " +"situated to manage it. Ostrom’s approach to the governance of natural " +"resources broke with convention; she recognized the importance of the " +"commons as an alternative to the market or state for solving problems of " +"collective action.<placeholder type=\"footnote\" id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:893 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:897 msgid "" "Hardin failed to consider the actual social dynamic of the commons. His " "model assumed that people in the commons act autonomously, out of pure " @@ -1209,14 +1211,14 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:909 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:913 msgid "" -"Farley and Kubiszewski, “Economics of Information,” in Elliott and Hepting, " -"Free Knowledge, 203." +"Farley and Kubiszewski, <quote>Economics of Information,</quote> in Elliott " +"and Hepting, Free Knowledge, 203." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:905 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:909 msgid "" "Hardin’s story is based on the premise of depletable resources. Economists " "have focused almost exclusively on scarcity-based markets. Very little is " @@ -1230,7 +1232,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:920 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:925 msgid "" "When it comes to use of state funds to create digital goods, however, there " "is really no justification for artificial scarcity. The norm for state " @@ -1239,22 +1241,22 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><figure><mediaobject><textobject><phrase> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:927 MadewithCreativeCommonsmostup-to-dateversion.xml:934 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:932 MadewithCreativeCommonsmostup-to-dateversion.xml:939 msgid "How the market, the state and the commons look today." msgstr "" #. type: Attribute 'fileref' of: <book><part><chapter><sect1><figure><mediaobject><imageobject><imagedata> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:931 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:936 msgid "Pictures/10000201000009C400000515F1CAA15B223F6BAF.png" msgstr "" #. type: Content of: <book><part><chapter><sect1><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:941 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:946 msgid "The Digital Revolution" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:943 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:948 msgid "" "In the early days of computing, programmers and developers learned from each " "other by sharing software. In the 1980s, the free-software movement codified " @@ -1262,12 +1264,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:951 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:956 msgid "The freedom to run a software program as you wish, for any purpose." msgstr "" #. type: Content of: <book><part><chapter><sect1><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:957 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:962 msgid "" "The freedom to study how a software program works (because access to the " "source code has been freely given), and change it so it does your computing " @@ -1275,39 +1277,41 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:964 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:969 msgid "The freedom to redistribute copies." msgstr "" #. type: Content of: <book><part><chapter><sect1><itemizedlist><listitem><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:971 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:975 msgid "" -"“What Is Free Software?” GNU Operating System, the Free Software " -"Foundation’s Licensing and Compliance Lab, accessed December 30, 2016, " -"<ulink url=\"http://www.gnu.org/philosophy/free-sw\"/>." +"<quote>What Is Free Software?</quote> GNU Operating System, the Free " +"Software Foundation’s Licensing and Compliance Lab, accessed December 30, " +"2016, <ulink url=\"http://www.gnu.org/philosophy/free-sw\"/>." msgstr "" #. type: Content of: <book><part><chapter><sect1><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:969 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:974 msgid "" "The freedom to distribute copies of your modified versions to " "others.<placeholder type=\"footnote\" id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:980 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:984 msgid "" "These principles and freedoms constitute a set of norms and rules that " "typify a digital commons." msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:995 -msgid "Wikipedia, s.v. “Open-source software,” last modified November 22, 2016." +#: MadewithCreativeCommonsmostup-to-dateversion.xml:999 +msgid "" +"Wikipedia, s.v. <quote>Open-source software,</quote> last modified November " +"22, 2016." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:984 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:988 msgid "" "In the late 1990s, to make the sharing of source code and collaboration more " "appealing to companies, the open-source-software initiative converted these " @@ -1324,29 +1328,29 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1010 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1014 msgid "" -"Eric S. Raymond, “The Magic Cauldron,” in The Cathedral and the Bazaar: " -"Musings on Linux and Open Source by an Accidental Revolutionary, " +"Eric S. Raymond, <quote>The Magic Cauldron,</quote> in The Cathedral and the " +"Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary, " "rev. ed. (Sebastopol, CA: O’Reilly Media, 2001), <ulink " "url=\"http://www.catb.org/esr/writings/cathedral-bazaar/\"/>." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1002 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1006 msgid "" "While open-source software functions as a commons, many businesses and " "markets did build up around it. Business models based on the licenses and " "standards of open-source software evolved alongside organizations that " "managed software code on principles of abundance rather than scarcity. Eric " -"Raymond’s essay “The Magic Cauldron” does a great job of analyzing the " -"economics and business models associated with open-source " +"Raymond’s essay <quote>The Magic Cauldron</quote> does a great job of " +"analyzing the economics and business models associated with open-source " "software.<placeholder type=\"footnote\" id=\"0\"/> These models can provide " "examples of sustainable approaches for those Made with Creative Commons." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1019 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1023 msgid "" "It isn’t just about an abundant availability of digital assets but also " "about abundance of participation. The growth of personal computing, " @@ -1361,7 +1365,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1038 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1042 msgid "" "New York Times Customer Insight Group, The Psychology of Sharing: Why Do " "People Share Online? (New York: New York Times Customer Insight Group, " @@ -1369,7 +1373,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1032 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1036 msgid "" "But people like to share. One of the ways we define ourselves is by sharing " "valuable and entertaining content. Doing so grows and nourishes " @@ -1379,12 +1383,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1046 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1050 msgid "The Birth of Creative Commons" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1048 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1052 msgid "" "In 2001, Creative Commons was created as a nonprofit to support all those " "who wanted to share digital content. A suite of Creative Commons licenses " @@ -1395,15 +1399,15 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1069 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1072 msgid "" -"“Licensing Considerations,” Creative Commons, accessed December 30, 2016, " -"<ulink " +"<quote>Licensing Considerations,</quote> Creative Commons, accessed December " +"30, 2016, <ulink " "url=\"http://creativecommons.org/share-your-work/licensing-considerations/\"/>." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1057 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1061 msgid "" "Creative Commons licenses have a three-layer design. The norms and rules of " "each license are first expressed in full legal language as used by " @@ -1420,7 +1424,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1077 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1080 msgid "" "In 2015, there were over one billion Creative Commons licensed works in a " "global commons. These works were viewed online 136 billion times. People are " @@ -1430,14 +1434,14 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1090 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1093 msgid "" "Creative Commons, 2015 State of the Commons (Mountain View, CA: Creative " "Commons, 2015), <ulink url=\"http://stateof.creativecommons.org/2015/\"/>." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1085 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1088 msgid "" "Individual artists, photographers, musicians, and filmmakers use Creative " "Commons, but so do museums, governments, creative industries, manufacturers, " @@ -1449,7 +1453,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1098 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1101 msgid "" "Some see Creative Commons as a way to share a gift with others, a way of " "getting known, or a way to provide social benefit. Others are simply " @@ -1463,7 +1467,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1110 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1113 msgid "" "Over time, Creative Commons has spawned a range of open movements, including " "open educational resources, open access, open science, and open data. The " @@ -1473,15 +1477,15 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1123 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1126 msgid "" -"Wikipedia, s.v. “Open Government Partnership,” last modified September 24, " -"2016, <ulink " +"Wikipedia, s.v. <quote>Open Government Partnership,</quote> last modified " +"September 24, 2016, <ulink " "url=\"http://en.wikipedia.org/wiki/Open_Government_Partnership\"/>." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1118 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1121 msgid "" "The state is increasingly involved in supporting open movements. The Open " "Government Partnership was launched in 2011 to provide an international " @@ -1495,22 +1499,22 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1134 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1137 msgid "The Changing Market" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1142 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1145 msgid "Capra and Mattei, Ecology of Law, 114." msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1150 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1153 msgid "Ibid., 116." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1136 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1139 msgid "" "Today’s market is largely driven by global capitalism. Law and financial " "systems are structured to support extraction, privatization, and corporate " @@ -1526,15 +1530,15 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1160 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1163 msgid "" -"The Swedish International Development Cooperation Agency, “Stockholm " -"Statement” accessed February 15, 2017, <ulink " +"The Swedish International Development Cooperation Agency, <quote>Stockholm " +"Statement</quote> accessed February 15, 2017, <ulink " "url=\"http://sida.se/globalassets/sida/eng/press/stockholm-statement.pdf\"/>" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1154 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1157 msgid "" "In light of these challenges there is a growing recognition that GDP growth " "should not be an end in itself, that development needs to be socially and " @@ -1544,7 +1548,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1171 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1175 msgid "" "City of Bologna, Regulation on Collaboration between Citizens and the City " "for the Care and Regeneration of Urban Commons, trans. LabGov (LABoratory " @@ -1554,7 +1558,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1181 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1185 msgid "" "The Seoul Sharing City website is <ulink " "url=\"http://english.sharehub.kr\"/>; for Amsterdam Sharing City, go to " @@ -1562,27 +1566,27 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1166 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1170 msgid "" "These realizations have led to a resurgence of interest in the commons as a " "means of enabling that balance. City governments like Bologna, Italy, are " "collaborating with their citizens to put in place regulations for the care " "and regeneration of urban commons.<placeholder type=\"footnote\" id=\"0\"/> " -"Seoul and Amsterdam call themselves “sharing cities,” looking to make " -"sustainable and more efficient use of scarce resources. They see sharing as " -"a way to improve the use of public spaces, mobility, social cohesion, and " -"safety.<placeholder type=\"footnote\" id=\"1\"/>" +"Seoul and Amsterdam call themselves <quote>sharing cities,</quote> looking " +"to make sustainable and more efficient use of scarce resources. They see " +"sharing as a way to improve the use of public spaces, mobility, social " +"cohesion, and safety.<placeholder type=\"footnote\" id=\"1\"/>" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1198 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1202 msgid "" "Tom Slee, What’s Yours Is Mine: Against the Sharing Economy (New York: OR " "Books, 2015), 42." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1188 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1192 msgid "" "The market itself has taken an interest in the sharing economy, with " "businesses like Airbnb providing a peer-to-peer marketplace for short-term " @@ -1602,7 +1606,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1220 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1224 msgid "" "Chris Anderson, Free: How Today’s Smartest Businesses Profit by Giving " "Something for Nothing, Reprint with new preface. (New York: Hyperion, " @@ -1610,7 +1614,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1210 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1214 msgid "" "One way Made with Creative Commons case studies differ from those of the " "sharing economy is their focus on digital resources. Digital resources " @@ -1624,7 +1628,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1226 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1230 msgid "" "Those that are Made with Creative Commons are looking to leverage the unique " "inherent characteristics of digital resources, including lowering costs. The " @@ -1639,7 +1643,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1245 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1249 msgid "" "Jeremy Rifkin, The Zero Marginal Cost Society: The Internet of Things, the " "Collaborative Commons, and the Eclipse of Capitalism (New York: Palgrave " @@ -1647,7 +1651,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1240 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1244 msgid "" "The incremental cost of storing, copying, and distributing digital goods is " "next to zero, making abundance possible. But imagining a market based on " @@ -1659,7 +1663,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1253 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1257 msgid "" "Some are looking to minimize their interactions with the market and operate " "as autonomously as possible. Others are operating largely as a business " @@ -1668,7 +1672,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1267 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1271 msgid "" "Gar Alperovitz, What Then Must We Do? Straight Talk about the Next American " "Revolution: Democratizing Wealth and Building a Community-Sustaining Economy " @@ -1676,7 +1680,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1276 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1280 msgid "" "Marjorie Kelly, Owning Our Future: The Emerging Ownership Revolution; " "Journeys to a Generative Economy (San Francisco: Berrett-Koehler, 2012), " @@ -1684,7 +1688,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1260 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1264 msgid "" "For an ordinary corporation, making social benefit a part of its operations " "is difficult, as it’s legally required to make decisions that financially " @@ -1699,7 +1703,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1289 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1292 msgid "" "Alex Osterwalder and Yves Pigneur, Business Model Generation (Hoboken, NJ: " "John Wiley and Sons, 2010). A preview of the book is available at <ulink " @@ -1707,28 +1711,28 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1282 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1285 msgid "" -"“A book on open business models” is how we described it in this book’s " -"Kickstarter campaign. We used a handbook called Business Model Generation as " -"our reference for defining just what a business model is. Developed over " -"nine years using an “open process” involving 470 coauthors from forty-five " -"countries, it is useful as a framework for talking about business " -"models.<placeholder type=\"footnote\" id=\"0\"/>" +"<quote>A book on open business models</quote> is how we described it in this " +"book’s Kickstarter campaign. We used a handbook called Business Model " +"Generation as our reference for defining just what a business model " +"is. Developed over nine years using an <quote>open process</quote> involving " +"470 coauthors from forty-five countries, it is useful as a framework for " +"talking about business models.<placeholder type=\"footnote\" id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1298 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1302 msgid "" "This business model canvas is available to download at <ulink " "url=\"http://strategyzer.com/canvas/business-model-canvas\"/>." msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1306 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1310 msgid "" -"We’ve made the “Open Business Model Canvas,” designed by the coauthor Paul " -"Stacey, available online at <ulink " +"We’ve made the <quote>Open Business Model Canvas,</quote> designed by the " +"coauthor Paul Stacey, available online at <ulink " "url=\"http://docs.google.com/drawings/d/1QOIDa2qak7wZSSOa4Wv6qVMO77IwkKHN7CYyq0wHivs/edit\"/>. " "You can also find the accompanying Open Business Model Canvas Questions at " "<ulink " @@ -1736,21 +1740,22 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1296 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1299 msgid "" -"It contains a “business model canvas,” which conceives of a business model " -"as having nine building blocks.<placeholder type=\"footnote\" id=\"0\"/> " -"This blank canvas can serve as a tool for anyone to design their own " -"business model. We remixed this business model canvas into an open business " -"model canvas, adding three more building blocks relevant to hybrid market, " -"commons enterprises: social good, Creative Commons license, and “type of " -"open environment that the business fits in.”<placeholder type=\"footnote\" " -"id=\"1\"/> This enhanced canvas proved useful when we analyzed businesses " -"and helped start-ups plan their economic model." +"It contains a <quote>business model canvas,</quote> which conceives of a " +"business model as having nine building blocks.<placeholder type=\"footnote\" " +"id=\"0\"/> This blank canvas can serve as a tool for anyone to design their " +"own business model. We remixed this business model canvas into an open " +"business model canvas, adding three more building blocks relevant to hybrid " +"market, commons enterprises: social good, Creative Commons license, and " +"<quote>type of open environment that the business fits " +"in.</quote><placeholder type=\"footnote\" id=\"1\"/> This enhanced canvas " +"proved useful when we analyzed businesses and helped start-ups plan their " +"economic model." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1316 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1320 msgid "" "In our case study interviews, many expressed discomfort over describing " "themselves as an open business model—the term business model suggested " @@ -1765,36 +1770,36 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1337 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1342 msgid "" "A more comprehensive list of revenue streams is available in this post I " -"wrote on Medium on March 6, 2016. “What Is an Open Business Model and How " -"Can You Generate Revenue?”, available at <ulink " +"wrote on Medium on March 6, 2016. <quote>What Is an Open Business Model and " +"How Can You Generate Revenue?</quote>, available at <ulink " "url=\"http://medium.com/made-with-creative-commons/what-is-an-open-business-model-and-how-can-you-generate-revenue-5854d2659b15\"/>." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1329 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1333 msgid "" "The creators, businesses, and organizations we profile all engage with the " "market to generate revenue in some way. The ways in which this is done vary " -"widely. Donations, pay what you can, memberships, “digital for free but " -"physical for a fee,” crowdfunding, matchmaking, value-add services, patrons " -". . . the list goes on and on. (Initial description of how to earn revenue " -"available through reference note. For latest thinking see How to Bring In " -"Money in the next section.)<placeholder type=\"footnote\" id=\"0\"/> There " -"is no single magic bullet, and each endeavor has devised ways that work for " -"them. Most make use of more than one way. Diversifying revenue streams " -"lowers risk and provides multiple paths to sustainability." +"widely. Donations, pay what you can, memberships, <quote>digital for free " +"but physical for a fee,</quote> crowdfunding, matchmaking, value-add " +"services, patrons . . . the list goes on and on. (Initial description of how " +"to earn revenue available through reference note. For latest thinking see " +"How to Bring In Money in the next section.)<placeholder type=\"footnote\" " +"id=\"0\"/> There is no single magic bullet, and each endeavor has devised " +"ways that work for them. Most make use of more than one way. Diversifying " +"revenue streams lowers risk and provides multiple paths to sustainability." msgstr "" #. type: Content of: <book><part><chapter><sect1><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1349 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1354 msgid "Benefits of the Digital Commons" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1351 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1356 msgid "" "While it may be clear why commons-based organizations want to interact and " "engage with the market (they need money to survive), it may be less obvious " @@ -1803,7 +1808,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1357 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1362 msgid "" "The commons speeds dissemination. The free flow of resources in the commons " "offers tremendous economies of scale. Distribution is decentralized, with " @@ -1813,7 +1818,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1366 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1371 msgid "" "The commons ensures access to all. The market has traditionally operated by " "putting resources behind a paywall requiring payment first before " @@ -1827,7 +1832,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1379 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1384 msgid "" "The commons maximizes participation. Resources in the commons can be used " "and contributed to by everyone. Using the resources of others, contributing " @@ -1841,7 +1846,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1401 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1406 msgid "" "Henry Chesbrough, Open Innovation: The New Imperative for Creating and " "Profiting from Technology (Boston: Harvard Business Review Press, 2006), " @@ -1849,7 +1854,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1392 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1397 msgid "" "The commons spurs innovation. Resources in the hands of more people who can " "use them leads to new ideas. The way commons resources can be modified, " @@ -1865,7 +1870,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1410 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1415 msgid "" "The commons boosts reach and impact. The digital commons is " "global. Resources may be created for a local or regional need, but they go " @@ -1879,7 +1884,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1423 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1428 msgid "" "The commons is generative. Instead of extracting value, the commons adds " "value. Digitized resources persist without becoming depleted, and through " @@ -1894,7 +1899,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1437 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1442 msgid "" "The commons brings people together for a common cause. The commons vests " "people directly with the responsibility to manage the resources for the " @@ -1910,7 +1915,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1452 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1457 msgid "" "The benefits of the commons are many. When these benefits align with the " "goals of individuals, communities, businesses in the market, or state " @@ -1919,12 +1924,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1459 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1464 msgid "Our Case Studies" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1461 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1466 msgid "" "The creators, organizations, and businesses in our case studies operate as " "nonprofits, for-profits, and social enterprises. Regardless of legal " @@ -1937,7 +1942,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1473 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1478 msgid "" "The case studies are based on the narratives told to us by founders and key " "staff. Instead of solely using financials as the measure of success and " @@ -1947,7 +1952,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1481 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1486 msgid "" "Our case studies are diverse, ranging from publishing to education and " "manufacturing. All of the organizations, businesses, and creators in the " @@ -1959,7 +1964,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1491 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1496 msgid "" "They are creating new resources, or using the resources of others, or mixing " "existing resources together to make something new. They, and their audience, " @@ -1969,7 +1974,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1499 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1504 msgid "" "And as users of Creative Commons licenses, they are automatically part of a " "global community. The new digital commons is global. Those we profiled come " @@ -1978,7 +1983,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1506 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1511 msgid "" "Creative Commons licenses may express legal rules around the use of " "resources in a commons, but success in the commons requires more than " @@ -1993,7 +1998,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1519 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1524 msgid "" "The new digital commons is here to stay. Made With Creative Commons case " "studies show how it’s possible to be part of this commons while still " @@ -2004,7 +2009,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1528 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1533 msgid "" "Enterprise use of Creative Commons has only just begun. The case studies in " "this book are merely starting points. Each is changing and evolving over " @@ -2015,17 +2020,17 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1539 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1544 msgid "How to Be Made with Creative Commons" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1541 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1546 msgid "Sarah Hinchliff Pearson" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1544 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1549 msgid "" "When we began this project in August 2015, we set out to write a book about " "business models that involve Creative Commons licenses in some significant " @@ -2043,7 +2048,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1560 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1565 msgid "" "We analyzed the revenue models, customer segments, and value propositions of " "each endeavor. We searched for ways that putting their content under " @@ -2055,7 +2060,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1570 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1575 msgid "" "In fairly short order, we realized the book we set out to write was quite " "different from the one that was revealing itself in our interviews and " @@ -2063,7 +2068,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1575 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1580 msgid "" "It isn’t that we were wrong to think you can make money while using Creative " "Commons licenses. In many instances, CC can help make you more money. Nor " @@ -2075,7 +2080,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1587 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1593 msgid "" "Alex Osterwalder and Yves Pigneur, Business Model Generation (Hoboken, NJ: " "John Wiley and Sons, 2010), 14. A preview of the book is available at <ulink " @@ -2083,19 +2088,20 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1584 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1589 msgid "" "According to the seminal handbook Business Model Generation, a business " -"model “describes the rationale of how an organization creates, delivers, and " -"captures value.”<placeholder type=\"footnote\" id=\"0\"/> Thinking about " -"sharing in terms of creating and capturing value always felt inappropriately " -"transactional and out of place, something we heard time and time again in " -"our interviews. And as Cory Doctorow told us in our interview with him, " -"“Business model can mean anything you want it to mean.”" +"model <quote>describes the rationale of how an organization creates, " +"delivers, and captures value.</quote><placeholder type=\"footnote\" " +"id=\"0\"/> Thinking about sharing in terms of creating and capturing value " +"always felt inappropriately transactional and out of place, something we " +"heard time and time again in our interviews. And as Cory Doctorow told us in " +"our interview with him, <quote>Business model can mean anything you want it " +"to mean.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1598 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1605 msgid "" "Eventually, we got it. Being Made with Creative Commons is more than a " "business model. While we will talk about specific revenue models as one " @@ -2104,7 +2110,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1605 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1612 msgid "" "Admittedly, it took me a long time to get there. When Paul and I divided up " "our writing after finishing the research, my charge was to distill " @@ -2116,7 +2122,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1615 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1622 msgid "" "In every interview, we started from the same simple questions. Amid all the " "diversity among the creators, organizations, and businesses we profiled, " @@ -2129,7 +2135,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1627 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1634 msgid "" "But we also started to realize something about what it means to be Made with " "Creative Commons. When people talked to us about how and why they used CC, " @@ -2139,7 +2145,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1635 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1642 msgid "" "At one level, being Made with Creative Commons expresses an affinity for the " "value of Creative Commons. While there are many different flavors of CC " @@ -2154,21 +2160,21 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1649 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1656 msgid "" "Whether the public makes use of the opportunity to copy and adapt your work, " "sharing with a Creative Commons license is a symbol of how you want to " "interact with the people who consume your work. Whenever you create " -"something, “all rights reserved” under copyright is automatic, so the " -"copyright symbol (©) on the work does not necessarily come across as a " -"marker of distrust or excessive protectionism. But using a CC license can be " -"a symbol of the opposite—of wanting a real human relationship, rather than " -"an impersonal market transaction. It leaves open the possibility of " +"something, <quote>all rights reserved</quote> under copyright is automatic, " +"so the copyright symbol (©) on the work does not necessarily come across as " +"a marker of distrust or excessive protectionism. But using a CC license can " +"be a symbol of the opposite—of wanting a real human relationship, rather " +"than an impersonal market transaction. It leaves open the possibility of " "connection." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1661 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1668 msgid "" "Being Made with Creative Commons not only demonstrates values connected to " "CC and sharing. It also demonstrates that something other than profit drives " @@ -2178,29 +2184,29 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1674 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1681 msgid "" "Cory Doctorow, Information Doesn’t Want to Be Free: Laws for the Internet " "Age (San Francisco, CA: McSweeney’s, 2014) 68." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1669 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1676 msgid "" "The driving motivation varies depending on the type of endeavor. For " "individual creators, it is most often about personal inspiration. In some " -"ways, this is nothing new. As Doctorow has written, “Creators usually start " -"doing what they do for love.”<placeholder type=\"footnote\" id=\"0\"/> But " -"when you share your creative work under a CC license, that dynamic is even " -"more pronounced. Similarly, for technological innovators, it is often less " -"about creating a specific new thing that will make you rich and more about " -"solving a specific problem you have. The creators of Arduino told us that " -"the key question when creating something is “Do you as the creator want to " -"use it? It has to have personal use and meaning.”" +"ways, this is nothing new. As Doctorow has written, <quote>Creators usually " +"start doing what they do for love.</quote><placeholder type=\"footnote\" " +"id=\"0\"/> But when you share your creative work under a CC license, that " +"dynamic is even more pronounced. Similarly, for technological innovators, it " +"is often less about creating a specific new thing that will make you rich " +"and more about solving a specific problem you have. The creators of Arduino " +"told us that the key question when creating something is <quote>Do you as " +"the creator want to use it? It has to have personal use and meaning.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1685 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1693 msgid "" "Many that are Made with Creative Commons have an express social mission that " "underpins everything they do. In many cases, sharing with Creative Commons " @@ -2212,7 +2218,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1695 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1703 msgid "" "This dynamic is probably one reason why there are so many nonprofit examples " "of being Made with Creative Commons. The content is the result of a labor of " @@ -2224,7 +2230,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1705 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1713 msgid "" "Even if profit isn’t the end goal, you have to bring in money to be " "successfully Made with Creative Commons. At a bare minimum, you have to make " @@ -2232,25 +2238,25 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1710 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1718 msgid "" "The costs of doing business vary widely for those made with CC, but there is " "generally a much lower threshold for sustainability than there used to be " "for any creative endeavor. Digital technology has made it easier than ever " "to create, and easier than ever to distribute. As Doctorow put it in his " -"book Information Doesn’t Want to Be Free, “If analog dollars have turned " -"into digital dimes (as the critics of ad-supported media have it), there is " -"the fact that it’s possible to run a business that gets the same amount of " -"advertising as its forebears at a fraction of the price.”" +"book Information Doesn’t Want to Be Free, <quote>If analog dollars have " +"turned into digital dimes (as the critics of ad-supported media have it), " +"there is the fact that it’s possible to run a business that gets the same " +"amount of advertising as its forebears at a fraction of the price.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1727 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1735 msgid "Ibid., 55." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1722 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1730 msgid "" "Some creation costs are the same as they always were. It takes the same " "amount of time and money to write a peer-reviewed journal article or paint a " @@ -2265,7 +2271,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1739 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1747 msgid "" "Chris Anderson, Free: How Today’s Smartest Businesses Profit by Giving " "Something for Nothing, reprint with new preface (New York: Hyperion, 2010), " @@ -2273,7 +2279,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1736 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1744 msgid "" "Distributing content is almost universally cheaper than ever. Once content " "is created, the costs to distribute copies digitally are essentially " @@ -2287,45 +2293,45 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1761 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1769 msgid "Doctorow, Information Doesn’t Want to Be Free, 44." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1751 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1759 msgid "" "It’s important to recognize that the biggest impact of technology on " "creative endeavors is that creators can now foot the costs of creation and " "distribution themselves. People now often have a direct route to their " "potential public without necessarily needing intermediaries like record " -"labels and book publishers. Doctorow wrote, “If you’re a creator who never " -"got the time of day from one of the great imperial powers, this is your " -"time. Where once you had no means of reaching an audience without the " +"labels and book publishers. Doctorow wrote, <quote>If you’re a creator who " +"never got the time of day from one of the great imperial powers, this is " +"your time. Where once you had no means of reaching an audience without the " "assistance of the industry-dominating megacompanies, now you have hundreds " -"of ways to do it without them.”<placeholder type=\"footnote\" id=\"0\"/> " -"Previously, distribution of creative work involved the costs associated with " -"sustaining a monolithic entity, now creators can do the work " +"of ways to do it without them.</quote><placeholder type=\"footnote\" " +"id=\"0\"/> Previously, distribution of creative work involved the costs " +"associated with sustaining a monolithic entity, now creators can do the work " "themselves. That means the financial needs of creative endeavors can be a " "lot more modest." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1768 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1776 msgid "" "Whether for an individual creator or a larger endeavor, it usually isn’t " "enough to break even if you want to make what you’re doing a livelihood. You " "need to build in some support for the general operation. This extra bit " "looks different for everyone, but importantly, in nearly all cases for those " -"Made with Creative Commons, the definition of “enough money” looks a lot " -"different than it does in the world of venture capital and stock options. It " -"is more about sustainability and less about unlimited growth and " -"profit. SparkFun founder Nathan Seidle told us, “Business model is a really " -"grandiose word for it. It is really just about keeping the operation going " -"day to day.”" +"Made with Creative Commons, the definition of <quote>enough money</quote> " +"looks a lot different than it does in the world of venture capital and stock " +"options. It is more about sustainability and less about unlimited growth and " +"profit. SparkFun founder Nathan Seidle told us, <quote>Business model is a " +"really grandiose word for it. It is really just about keeping the operation " +"going day to day.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1781 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1789 msgid "" "This book is a testament to the notion that it is possible to make money " "while using CC licenses and CC-licensed content, but we are still very much " @@ -2335,96 +2341,98 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1789 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1797 msgid "" "There are, however, plenty of ways in which CC licensing can be good for " "business in fairly predictable ways. The first is how it helps solve " -"“problem zero.”" +"<quote>problem zero.</quote>" msgstr "" #. type: Content of: <book><part><chapter><sect1><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1794 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1802 msgid "Problem Zero: Getting Discovered" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1801 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1809 msgid "" "Amanda Palmer, The Art of Asking: Or How I Learned to Stop Worrying and Let " "People Help (New York: Grand Central, 2014), 121." msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1815 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1824 msgid "" "Chris Anderson, Makers: The New Industrial Revolution (New York: Signal, " "2012), 64." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1796 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1804 msgid "" "Once you create or collect your content, the next step is finding users, " -"customers, fans—in other words, your people. As Amanda Palmer wrote, “It has " -"to start with the art. The songs had to touch people initially, and mean " -"something, for anything to work at all.”<placeholder type=\"footnote\" " -"id=\"0\"/> There isn’t any magic to finding your people, and there is " -"certainly no formula. Your work has to connect with people and offer them " -"some artistic and/or utilitarian value. In some ways, this is easier than " -"ever. Online we are not limited by shelf space, so there is room for every " -"obscure interest, taste, and need imaginable. This is what Chris Anderson " -"dubbed the Long Tail, where consumption becomes less about mainstream mass " -"“hits” and more about micromarkets for every particular niche. As Anderson " -"wrote, “We are all different, with different wants and needs, and the " -"Internet now has a place for all of them in the way that physical markets " -"did not.”<placeholder type=\"footnote\" id=\"1\"/> We are no longer limited " -"to what appeals to the masses." +"customers, fans—in other words, your people. As Amanda Palmer wrote, " +"<quote>It has to start with the art. The songs had to touch people " +"initially, and mean something, for anything to work at " +"all.</quote><placeholder type=\"footnote\" id=\"0\"/> There isn’t any magic " +"to finding your people, and there is certainly no formula. Your work has to " +"connect with people and offer them some artistic and/or utilitarian " +"value. In some ways, this is easier than ever. Online we are not limited by " +"shelf space, so there is room for every obscure interest, taste, and need " +"imaginable. This is what Chris Anderson dubbed the Long Tail, where " +"consumption becomes less about mainstream mass <quote>hits</quote> and more " +"about micromarkets for every particular niche. As Anderson wrote, <quote>We " +"are all different, with different wants and needs, and the Internet now has " +"a place for all of them in the way that physical markets did " +"not.</quote><placeholder type=\"footnote\" id=\"1\"/> We are no longer " +"limited to what appeals to the masses." msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1828 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1838 msgid "" "David Bollier, Think Like a Commoner: A Short Introduction to the Life of " "the Commons (Gabriola Island, BC: New Society, 2014), 70." msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1834 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1845 msgid "Anderson, Makers, 66." msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1838 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1850 msgid "" "Bryan Kramer, Shareology: How Sharing Is Powering the Human Economy (New " "York: Morgan James, 2016), 10." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1821 -msgid "" -"While finding “your people” online is theoretically easier than in the " -"analog world, as a practical matter it can still be difficult to actually " -"get noticed. The Internet is a firehose of content, one that only grows " -"larger by the minute. As a content creator, not only are you competing for " -"attention against more content creators than ever before, you are competing " -"against creativity generated outside the market as well.<placeholder " -"type=\"footnote\" id=\"0\"/> Anderson wrote, “The greatest change of the " -"past decade has been the shift in time people spend consuming amateur " -"content instead of professional content.”<placeholder type=\"footnote\" " -"id=\"1\"/> To top it all off, you have to compete against the rest of their " -"lives, too—“friends, family, music playlists, soccer games, and nights on " -"the town.”<placeholder type=\"footnote\" id=\"2\"/> Somehow, some way, you " -"have to get noticed by the right people." +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1830 +msgid "" +"While finding <quote>your people</quote> online is theoretically easier than " +"in the analog world, as a practical matter it can still be difficult to " +"actually get noticed. The Internet is a firehose of content, one that only " +"grows larger by the minute. As a content creator, not only are you " +"competing for attention against more content creators than ever before, you " +"are competing against creativity generated outside the market as " +"well.<placeholder type=\"footnote\" id=\"0\"/> Anderson wrote, <quote>The " +"greatest change of the past decade has been the shift in time people spend " +"consuming amateur content instead of professional " +"content.</quote><placeholder type=\"footnote\" id=\"1\"/> To top it all off, " +"you have to compete against the rest of their lives, too—<quote>friends, " +"family, music playlists, soccer games, and nights on the " +"town.</quote><placeholder type=\"footnote\" id=\"2\"/> Somehow, some way, " +"you have to get noticed by the right people." msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1852 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1864 msgid "Anderson, Free, 62." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1844 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1856 msgid "" "When you come to the Internet armed with an all-rights-reserved mentality " "from the start, you are often restricting access to your work before there " @@ -2436,26 +2444,26 @@ msgid "" "to charge money for your content. It simply means you need to recognize the " "effect that doing so will have on demand. The same principle applies to " "restricting access to copy the work. If your problem is how to get " -"discovered and find “your people,” prohibiting people from copying your work " -"and sharing it with others is counterproductive." +"discovered and find <quote>your people,</quote> prohibiting people from " +"copying your work and sharing it with others is counterproductive." msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1866 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1878 msgid "Doctorow, Information Doesn’t Want to Be Free, 38." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1862 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1874 msgid "" "Of course, it’s not that being discovered by people who like your work will " -"make you rich—far from it. But as Cory Doctorow says, “Recognition is one of " -"many necessary preconditions for artistic success.”<placeholder " -"type=\"footnote\" id=\"0\"/>" +"make you rich—far from it. But as Cory Doctorow says, <quote>Recognition is " +"one of many necessary preconditions for artistic " +"success.</quote><placeholder type=\"footnote\" id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1870 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1882 msgid "" "Choosing not to spend time and energy restricting access to your work and " "policing infringement also builds goodwill. Lumen Learning, a for-profit " @@ -2468,23 +2476,23 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1887 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1900 msgid "Bollier, Think Like a Commoner, 68." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1881 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1893 msgid "" "It is not just that restricting access to your work may undermine your " "social mission. It also may alienate the people who most value your creative " "work. If people like your work, their natural instinct will be to share it " -"with others. But as David Bollier wrote, “Our natural human impulses to " -"imitate and share—the essence of culture—have been " -"criminalized.”<placeholder type=\"footnote\" id=\"0\"/>" +"with others. But as David Bollier wrote, <quote>Our natural human impulses " +"to imitate and share—the essence of culture—have been " +"criminalized.</quote><placeholder type=\"footnote\" id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1891 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1904 msgid "" "The fact that copying can carry criminal penalties undoubtedly deters " "copying it, but copying with the click of a button is too easy and " @@ -2495,46 +2503,46 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1900 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1913 msgid "" "If you take some amount of copying and sharing your work as a given, you can " "invest your time and resources elsewhere, rather than wasting them on " "playing a cat and mouse game with people who want to copy and share your " -"work. Lizzy Jongma from the Rijksmuseum said, “We could spend a lot of money " -"trying to protect works, but people are going to do it anyway. And they will " -"use bad-quality versions.” Instead, they started releasing high-resolution " -"digital copies of their collection into the public domain and making them " -"available for free on their website. For them, sharing was a form of quality " -"control over the copies that were inevitably being shared online. Doing this " -"meant forgoing the revenue they previously got from selling digital " -"images. But Lizzy says that was a small price to pay for all of the " -"opportunities that sharing unlocked for them." +"work. Lizzy Jongma from the Rijksmuseum said, <quote>We could spend a lot of " +"money trying to protect works, but people are going to do it anyway. And " +"they will use bad-quality versions.</quote> Instead, they started releasing " +"high-resolution digital copies of their collection into the public domain " +"and making them available for free on their website. For them, sharing was a " +"form of quality control over the copies that were inevitably being shared " +"online. Doing this meant forgoing the revenue they previously got from " +"selling digital images. But Lizzy says that was a small price to pay for all " +"of the opportunities that sharing unlocked for them." msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1920 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1933 msgid "Anderson, Free, 86." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1916 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1929 msgid "" "Being Made with Creative Commons means you stop thinking about ways to " "artificially make your content scarce, and instead leverage it as the " "potentially abundant resource it is.<placeholder type=\"footnote\" " "id=\"0\"/> When you see information abundance as a feature, not a bug, you " "start thinking about the ways to use the idling capacity of your content to " -"your advantage. As my friend and colleague Eric Steuer once said, “Using CC " -"licenses shows you get the Internet.”" +"your advantage. As my friend and colleague Eric Steuer once said, " +"<quote>Using CC licenses shows you get the Internet.</quote>" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1931 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1944 msgid "Doctorow, Information Doesn’t Want to Be Free, 144." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1928 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1941 msgid "" "Cory Doctorow says it costs him nothing when other people make copies of his " "work, and it opens the possibility that he might get something in " @@ -2548,19 +2556,19 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1941 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1954 msgid "" "There are all kinds of way to leverage the power of sharing and remix to " "your benefit. Here are a few." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1945 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1958 msgid "Use CC to grow a larger audience" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1947 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1960 msgid "" "Putting a Creative Commons license on your content won’t make it " "automatically go viral, but eliminating legal barriers to copying the work " @@ -2569,11 +2577,12 @@ msgid "" "the shoulder to those who come across the work—a nudge to copy the work if " "they have any inkling of doing so. All things being equal, if one piece of " "content has a sign that says Share and the other says Don’t Share (which is " -"what “©” means), which do you think people are more likely to share?" +"what <quote>©</quote> means), which do you think people are more likely to " +"share?" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1959 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1972 msgid "" "The Conversation is an online news site with in-depth articles written by " "academics who are experts on particular topics. All of the articles are " @@ -2583,38 +2592,38 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1975 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1989 msgid "Anderson, Free, 123." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1968 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1981 msgid "" "The idea that more eyeballs equates with more success is a form of the max " "strategy, adopted by Google and other technology companies. According to " -"Google’s Eric Schmidt, the idea is simple: “Take whatever it is you are " -"doing and do it at the max in terms of distribution. The other way of saying " -"this is that since marginal cost of distribution is free, you might as well " -"put things everywhere.”<placeholder type=\"footnote\" id=\"0\"/> This " -"strategy is what often motivates companies to make their products and " -"services free (i.e., no cost), but the same logic applies to making content " -"freely shareable. Because CC-licensed content is free (as in cost) and can " -"be freely copied, CC licensing makes it even more accessible and likely to " -"spread." +"Google’s Eric Schmidt, the idea is simple: <quote>Take whatever it is you " +"are doing and do it at the max in terms of distribution. The other way of " +"saying this is that since marginal cost of distribution is free, you might " +"as well put things everywhere.</quote><placeholder type=\"footnote\" " +"id=\"0\"/> This strategy is what often motivates companies to make their " +"products and services free (i.e., no cost), but the same logic applies to " +"making content freely shareable. Because CC-licensed content is free (as in " +"cost) and can be freely copied, CC licensing makes it even more accessible " +"and likely to spread." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1989 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2003 msgid "Ibid., 132." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1994 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2008 msgid "Ibid., 70." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1984 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:1998 msgid "" "If you are successful in reaching more users, readers, listeners, or other " "consumers of your work, you can start to benefit from the bandwagon " @@ -2627,20 +2636,20 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:1999 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2013 msgid "Use CC to get attribution and name recognition" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2013 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2027 msgid "" "James Surowiecki, The Wisdom of Crowds (New York: Anchor Books, 2005), " -"124. Surowiecki says, “The measure of success of laws and contracts is how " -"rarely they are invoked.”" +"124. Surowiecki says, <quote>The measure of success of laws and contracts is " +"how rarely they are invoked.</quote>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2001 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2015 msgid "" "Every Creative Commons license requires that credit be given to the author, " "and that reusers supply a link back to the original source of the " @@ -2659,7 +2668,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2024 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2038 msgid "" "The fact that the name of the creator follows a CC-licensed work makes the " "licenses an important means to develop a reputation or, in corporate speak, " @@ -2674,7 +2683,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2038 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2052 msgid "" "Attribution can be about more than just receiving credit. It can also be " "about establishing provenance. People naturally want to know where content " @@ -2689,7 +2698,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2053 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2067 msgid "" "Knowing the source of a work is also critical to ensuring its " "credibility. Just as a trademark is designed to give consumers a way to " @@ -2700,12 +2709,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2063 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2077 msgid "Use CC-licensed content as a marketing tool" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2065 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2079 msgid "" "As we will cover in more detail later, many endeavors that are Made with " "Creative Commons make money by providing a product or service other than the " @@ -2716,12 +2725,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2087 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2101 msgid "Anderson, Free, 44." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2074 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2088 msgid "" "Knowledge Unlatched’s Pinter told us she has seen time and again how " "offering CC-licensed content—that is, digitally for free—actually increases " @@ -2738,7 +2747,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2091 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2105 msgid "" "In some cases, endeavors that are Made with Creative Commons do not even " "need dedicated marketing teams or marketing budgets. Cards Against Humanity " @@ -2755,12 +2764,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2108 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2122 msgid "Use CC to enable hands-on engagement with your work" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2111 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2125 msgid "" "The great promise of Creative Commons licensing is that it signifies an " "embrace of remix culture. Indeed, this is the great promise of digital " @@ -2769,12 +2778,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2125 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2139 msgid "Osterwalder and Pigneur, Business Model Generation, 23." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2118 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2132 msgid "" "Four of the six CC licenses enable reusers to take apart, build upon, or " "otherwise adapt the work. Depending on the context, adaptation can mean " @@ -2788,34 +2797,34 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2138 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2152 msgid "Anderson, Free, 67." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2143 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2157 msgid "Ibid., 58." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2146 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2160 msgid "Anderson, Makers, 71." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2151 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2165 msgid "" "Clay Shirky, Cognitive Surplus: How Technology Makes Consumers into " "Collaborators (London: Penguin Books, 2010), 78." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2133 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2147 msgid "" "This is a way to counteract a potential downside of the abundance of free " -"and open content described above. As Anderson wrote in Free, “People often " -"don’t care as much about things they don’t pay for, and as a result they " -"don’t think as much about how they consume them.”<placeholder " +"and open content described above. As Anderson wrote in Free, <quote>People " +"often don’t care as much about things they don’t pay for, and as a result " +"they don’t think as much about how they consume them.</quote><placeholder " "type=\"footnote\" id=\"0\"/> If even the tiny act of volition of paying one " "penny for something changes our perception of that thing, then surely the " "act of remixing it enhances our perception exponentially.<placeholder " @@ -2827,34 +2836,35 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2164 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2178 msgid "Ibid., 21." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2157 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2171 msgid "" "Actively engaging with the content helps us avoid the type of aimless " "consumption that anyone who has absentmindedly scrolled through their " "social-media feeds for an hour knows all too well. In his book, Cognitive " -"Surplus, Clay Shirky says, “To participate is to act as if your presence " -"matters, as if, when you see something or hear something, your response is " -"part of the event.”<placeholder type=\"footnote\" id=\"0\"/> Opening the " -"door to your content can get people more deeply tied to your work." +"Surplus, Clay Shirky says, <quote>To participate is to act as if your " +"presence matters, as if, when you see something or hear something, your " +"response is part of the event.</quote><placeholder type=\"footnote\" " +"id=\"0\"/> Opening the door to your content can get people more deeply tied " +"to your work." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2170 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2184 msgid "Use CC to differentiate yourself" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2179 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2193 msgid "Doctorow, Information Doesn’t Want to Be Free, 43." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2172 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2186 msgid "" "Operating under a traditional copyright regime usually means operating under " "the rules of establishment players in the media. Business strategies that " @@ -2865,25 +2875,26 @@ msgid "" "function without those barriers and, in many cases, use the increased " "openness as a competitive advantage. David Harris from OpenStax said they " "specifically pursue strategies they know that traditional publishers " -"cannot. “Don’t go into a market and play by the incumbent rules,” David " -"said. “Change the rules of engagement.”" +"cannot. <quote>Don’t go into a market and play by the incumbent " +"rules,</quote> David said. <quote>Change the rules of engagement.</quote>" msgstr "" #. type: Content of: <book><part><chapter><sect1><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2191 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2205 msgid "Making Money" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2201 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2215 msgid "" -"William Landes Foster, Peter Kim, and Barbara Christiansen, “Ten Nonprofit " -"Funding Models,” Stanford Social Innovation Review, Spring 2009, <ulink " +"William Landes Foster, Peter Kim, and Barbara Christiansen, <quote>Ten " +"Nonprofit Funding Models,</quote> Stanford Social Innovation Review, Spring " +"2009, <ulink " "url=\"http://ssir.org/articles/entry/ten_nonprofit_funding_models\"/>." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2193 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2207 msgid "" "Like any moneymaking endeavor, those that are Made with Creative Commons " "have to generate some type of value for their audience or " @@ -2901,24 +2912,24 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2222 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2236 msgid "Shirky, Cognitive Surplus, 111." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2214 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2228 msgid "" "Most who are Made with Creative Commons use a variety of methods to bring in " "revenue, some market-based and some not. One common strategy is using grant " "funding for content creation when research-and-development costs are " "particularly high, and then finding a different revenue stream (or streams) " -"for ongoing expenses. As Shirky wrote, “The trick is in knowing when markets " -"are an optimal way of organizing interactions and when they are " -"not.”<placeholder type=\"footnote\" id=\"0\"/>" +"for ongoing expenses. As Shirky wrote, <quote>The trick is in knowing when " +"markets are an optimal way of organizing interactions and when they are " +"not.</quote><placeholder type=\"footnote\" id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2226 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2240 msgid "" "Our case studies explore in more detail the various revenue-generating " "mechanisms used by the creators, organizations, and businesses we " @@ -2929,24 +2940,24 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2235 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2249 msgid "Market-based revenue streams" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2240 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2254 msgid "Osterwalder and Pigneur, Business Model Generation, 30." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2247 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2261 msgid "" "Jim Whitehurst, The Open Organization: Igniting Passion and Performance " "(Boston: Harvard Business Review Press, 2015), 202." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2237 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2251 msgid "" "In the market, the central question when determining how to bring in revenue " "is what value people are willing to pay for.<placeholder type=\"footnote\" " @@ -2958,12 +2969,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2263 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2277 msgid "Anderson, Free, 71." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2253 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2267 msgid "" "In many ways, this is the way of the future for all content-driven " "endeavors. In the market, value lives in things that are scarce. Because the " @@ -2975,31 +2986,32 @@ msgid "" "or not.<placeholder type=\"footnote\" id=\"0\"/> If people can easily find " "your content for free, getting people to buy it will be difficult, " "particularly in a context where access to content is more important than " -"owning it. In Free, Anderson wrote, “Copyright protection schemes, whether " -"coded into either law or software, are simply holding up a price against the " -"force of gravity.”" +"owning it. In Free, Anderson wrote, <quote>Copyright protection schemes, " +"whether coded into either law or software, are simply holding up a price " +"against the force of gravity.</quote>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2282 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2296 msgid "Ibid., 231." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2272 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2286 msgid "" "Of course, this doesn’t mean that content-driven endeavors have no future in " "the traditional marketplace. In Free, Anderson explains how when one product " "or service becomes free, as information and content largely have in the " -"digital age, other things become more valuable. “Every abundance creates a " -"new scarcity,” he wrote. You just have to find some way other than the " -"content to provide value to your audience or customers. As Anderson says, " -"“It’s easy to compete with Free: simply offer something better or at least " -"different from the free version.”<placeholder type=\"footnote\" id=\"0\"/>" +"digital age, other things become more valuable. <quote>Every abundance " +"creates a new scarcity,</quote> he wrote. You just have to find some way " +"other than the content to provide value to your audience or customers. As " +"Anderson says, <quote>It’s easy to compete with Free: simply offer something " +"better or at least different from the free version.</quote><placeholder " +"type=\"footnote\" id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2286 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2300 msgid "" "In light of this reality, in some ways endeavors that are Made with Creative " "Commons are at a level playing field with all content-based endeavors in the " @@ -3010,7 +3022,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2295 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2309 msgid "" "For content creators and distributors, there are nearly infinite ways to " "provide value to the consumers of your work, above and beyond the value that " @@ -3019,47 +3031,48 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2302 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2316 msgid "Here are the most common high-level categories." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2306 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2320 msgid "" "Providing a custom service to consumers of your work " "<emphasis>[MARKET-BASED]</emphasis>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2316 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2330 msgid "Ibid., 97." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2309 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2323 msgid "" "In this age of information abundance, we don’t lack for content. The trick " "is finding content that matches our needs and wants, so customized services " -"are particularly valuable. As Anderson wrote, “Commodity information " +"are particularly valuable. As Anderson wrote, <quote>Commodity information " "(everybody gets the same version) wants to be free. Customized information " -"(you get something unique and meaningful to you) wants to be " -"expensive.”<placeholder type=\"footnote\" id=\"0\"/> This can be anything " -"from the artistic and cultural consulting services provided by Ártica to the " -"custom-song business of Jonathan “Song-A-Day” Mann." +"(you get something unique and meaningful to you) wants to be " +"expensive.</quote><placeholder type=\"footnote\" id=\"0\"/> This can be " +"anything from the artistic and cultural consulting services provided by " +"Ártica to the custom-song business of Jonathan <quote>Song-A-Day</quote> " +"Mann." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2323 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2338 msgid "Charging for the physical copy <emphasis>[MARKET-BASED]</emphasis>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2330 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2345 msgid "Anderson, Makers, 107." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2326 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2341 msgid "" "In his book about maker culture, Anderson characterizes this model as giving " "away the bits and selling the atoms (where bits refers to digital content " @@ -3084,12 +3097,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2354 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2369 msgid "Charging for the in-person version <emphasis>[MARKET-BASED]</emphasis>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2357 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2372 msgid "" "As anyone who has ever gone to a concert will tell you, experiencing " "creativity in person is a completely different experience from consuming a " @@ -3100,12 +3113,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2368 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2383 msgid "Selling merchandise <emphasis>[MARKET-BASED]</emphasis>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2371 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2386 msgid "" "In many cases, people who like your work will pay for products demonstrating " "a connection to your work. As a child of the 1980s, I can personally attest " @@ -3114,12 +3127,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2388 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2403 msgid "Osterwalder and Pigneur, Business Model Generation, 89." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2378 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2393 msgid "" "Sometimes the way to find a market-based revenue stream is by providing " "value to people other than those who consume your CC-licensed content. In " @@ -3135,22 +3148,22 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2395 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2410 msgid "Charging advertisers or sponsors <emphasis>[MARKET-BASED]</emphasis>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2403 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2418 msgid "Ibid., 92." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2407 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2422 msgid "Anderson, Free, 142." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2398 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2413 msgid "" "The traditional model of subsidizing free content is advertising. In this " "version of multi-sided platforms, advertisers pay for the opportunity to " @@ -3166,36 +3179,36 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2416 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2431 msgid "Charging your content creators <emphasis>[MARKET-BASED]</emphasis>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2419 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2434 msgid "" "Another type of multisided platform is where the content creators themselves " "pay to be featured on the platform. Obviously, this revenue stream is only " "available to those who rely on work created, at least in part, by " -"others. The most well-known version of this model is the “author-processing " -"charge” of open-access journals like those published by the Public Library " -"of Science, but there are other variations. The Conversation is primarily " -"funded by a university-membership model, where universities pay to have " -"their faculties participate as writers of the content on the Conversation " -"website." +"others. The most well-known version of this model is the " +"<quote>author-processing charge</quote> of open-access journals like those " +"published by the Public Library of Science, but there are other " +"variations. The Conversation is primarily funded by a university-membership " +"model, where universities pay to have their faculties participate as writers " +"of the content on the Conversation website." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2433 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2448 msgid "Charging a transaction fee <emphasis>[MARKET-BASED]</emphasis>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2438 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2453 msgid "Osterwalder and Pigneur, Business Model Generation, 32." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2436 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2451 msgid "" "This is a version of a traditional business model based on brokering " "transactions between parties.<placeholder type=\"footnote\" id=\"0\"/> " @@ -3209,12 +3222,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2450 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2465 msgid "Providing a service to your creators <emphasis>[MARKET-BASED]</emphasis>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2453 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2468 msgid "" "As mentioned above, endeavors can make money by providing customized " "services to their users. Platforms can undertake a variation of this service " @@ -3225,12 +3238,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2463 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2478 msgid "Licensing a trademark <emphasis>[MARKET-BASED]</emphasis>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2466 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2481 msgid "" "Finally, some that are Made with Creative Commons make money by selling use " "of their trademarks. Well known brands that consumers associate with " @@ -3243,12 +3256,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2478 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2493 msgid "Reciprocity-based revenue streams" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2480 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2495 msgid "" "Even if we set aside grant funding, we found that the traditional economic " "framework of understanding the market failed to fully capture the ways the " @@ -3257,7 +3270,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2487 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2502 msgid "" "Rather than devising a scheme to get people to pay money in exchange for " "some direct value provided to them, many of the revenue streams were more " @@ -3266,32 +3279,32 @@ msgid "" "like traditional nonprofit funding models, they aren’t charity. The endeavor " "exchange value with people, just not necessarily synchronously or in a way " "that requires that those values be equal. As David Bollier wrote in Think " -"Like a Commoner, “There is no self-serving calculation of whether the value " -"given and received is strictly equal.”" +"Like a Commoner, <quote>There is no self-serving calculation of whether the " +"value given and received is strictly equal.</quote>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2500 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2515 msgid "" "This should be a familiar dynamic—it is the way you deal with your friends " "and family. We give without regard for what and when we will get back. David " -"Bollier wrote, “Reciprocal social exchange lies at the heart of human " +"Bollier wrote, <quote>Reciprocal social exchange lies at the heart of human " "identity, community and culture. It is a vital brain function that helps the " -"human species survive and evolve.”" +"human species survive and evolve.</quote>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2510 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2525 msgid "Bollier, Think Like a Commoner, 150." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2514 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2529 msgid "Ibid., 134." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2508 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2523 msgid "" "What is rare is to incorporate this sort of relationship into an endeavor " "that also engages with the market.<placeholder type=\"footnote\" id=\"0\"/> " @@ -3301,14 +3314,14 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2519 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2534 msgid "" "Memberships and individual donations " "<emphasis>[RECIPROCITY-BASED]</emphasis>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2522 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2537 msgid "" "While memberships and donations are traditional nonprofit funding models, in " "the Made with Creative Commons context, they are directly tied to the " @@ -3323,30 +3336,31 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2538 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2553 msgid "The pay-what-you-want model <emphasis>[RECIPROCITY-BASED]</emphasis>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2541 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2556 msgid "" "In the pay-what-you-want model, the beneficiary of Creative Commons content " "is invited to give—at any amount they can and feel is appropriate, based on " "the public and personal value they feel is generated by the open " -"content. Critically, these models are not touted as “buying” something " -"free. They are similar to a tip jar. People make financial contributions as " -"an act of gratitude. These models capitalize on the fact that we are " -"naturally inclined to give money for things we value in the marketplace, " -"even in situations where we could find a way to get it for free." +"content. Critically, these models are not touted as <quote>buying</quote> " +"something free. They are similar to a tip jar. People make financial " +"contributions as an act of gratitude. These models capitalize on the fact " +"that we are naturally inclined to give money for things we value in the " +"marketplace, even in situations where we could find a way to get it for " +"free." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2554 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2569 msgid "Crowdfunding <emphasis>[RECIPROCITY-BASED]</emphasis>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2557 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2572 msgid "" "Crowdfunding models are based on recouping the costs of creating and " "distributing content before the content is created. If the endeavor is Made " @@ -3356,15 +3370,15 @@ msgid "" "work. They have to want you to succeed. Amanda Palmer credits the success of " "her crowdfunding on Kickstarter and Patreon to the years she spent building " "her community and creating a connection with her fans. She wrote in The Art " -"of Asking, “Good art is made, good art is shared, help is offered, ears are " -"bent, emotions are exchanged, the compost of real, deep connection is " -"sprayed all over the fields. Then one day, the artist steps up and asks for " -"something. And if the ground has been fertilized enough, the audience says, " -"without hesitation: of course.”" +"of Asking, <quote>Good art is made, good art is shared, help is offered, " +"ears are bent, emotions are exchanged, the compost of real, deep connection " +"is sprayed all over the fields. Then one day, the artist steps up and asks " +"for something. And if the ground has been fertilized enough, the audience " +"says, without hesitation: of course.</quote>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2575 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2590 msgid "" "Other types of crowdfunding rely on a sense of responsibility that a " "particular community may feel. Knowledge Unlatched pools funds from major " @@ -3375,39 +3389,40 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2586 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2601 msgid "Making Human Connections" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2588 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2603 msgid "" "Regardless of how they made money, in our interviews, we repeatedly heard " -"language like “persuading people to buy” and “inviting people to pay.” We " -"heard it even in connection with revenue streams that sit squarely within " -"the market. Cory Doctorow told us, “I have to convince my readers that the " -"right thing to do is to pay me.” The founders of the for-profit company " -"Lumen Learning showed us the letter they send to those who opt not to pay " -"for the services they provide in connection with their CC-licensed " -"educational content. It isn’t a cease-and-desist letter; it’s an invitation " -"to pay because it’s the right thing to do. This sort of behavior toward what " -"could be considered nonpaying customers is largely unheard of in the " -"traditional marketplace. But it seems to be part of the fabric of being Made " -"with Creative Commons." +"language like <quote>persuading people to buy</quote> and <quote>inviting " +"people to pay.</quote> We heard it even in connection with revenue streams " +"that sit squarely within the market. Cory Doctorow told us, <quote>I have to " +"convince my readers that the right thing to do is to pay me.</quote> The " +"founders of the for-profit company Lumen Learning showed us the letter they " +"send to those who opt not to pay for the services they provide in connection " +"with their CC-licensed educational content. It isn’t a cease-and-desist " +"letter; it’s an invitation to pay because it’s the right thing to do. This " +"sort of behavior toward what could be considered nonpaying customers is " +"largely unheard of in the traditional marketplace. But it seems to be part " +"of the fabric of being Made with Creative Commons." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2604 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2620 msgid "" "Nearly every endeavor we profiled relied, at least in part, on people being " "invested in what they do. The closer the Creative Commons content is to " -"being “the product,” the more pronounced this dynamic has to be. Rather than " -"simply selling a product or service, they are making ideological, personal, " -"and creative connections with the people who value what they do." +"being <quote>the product,</quote> the more pronounced this dynamic has to " +"be. Rather than simply selling a product or service, they are making " +"ideological, personal, and creative connections with the people who value " +"what they do." msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2612 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2628 msgid "" "It took me a very long time to see how this avoidance of thinking about what " "they do in pure market terms was deeply tied to being Made with Creative " @@ -3415,7 +3430,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2617 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2633 msgid "" "I came to the research with preconceived notions about what Creative Commons " "is and what it means to be Made with Creative Commons. It turned out I was " @@ -3423,7 +3438,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2622 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2638 msgid "" "Obviously, being Made with Creative Commons means using Creative Commons " "licenses. That much I knew. But in our interviews, people spoke of so much " @@ -3436,7 +3451,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2633 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2649 msgid "" "Being Made with Creative Commons is not just about the simple act of " "licensing a copyrighted work under a set of standardized terms, but also " @@ -3451,7 +3466,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2647 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2663 msgid "" "The rest of this section will explore some of the common strategies that " "creators, companies, and organizations use to remind us that there are " @@ -3460,19 +3475,19 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2654 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2670 msgid "Be human" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2658 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2674 msgid "" "Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our " "Decisions, rev. ed. (New York: Harper Perennial, 2010), 109." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2656 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2672 msgid "" "Humans are social animals, which means we are naturally inclined to treat " "each other well.<placeholder type=\"footnote\" id=\"0\"/> But the further " @@ -3483,100 +3498,101 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2682 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2698 msgid "" "Austin Kleon, Show Your Work: 10 Ways to Share Your Creativity and Get " "Discovered (New York: Workman, 2014), 93." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2669 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2685 msgid "" "To counteract the anonymous and impersonal tendencies of how we operate " "online, individual creators and corporations who use Creative Commons " "licenses work to demonstrate their humanity. For some, this means pouring " "their lives out on the page. For others, it means showing their creative " "process, giving a glimpse into how they do what they do. As writer Austin " -"Kleon wrote, “Our work doesn’t speak for itself. Human beings want to know " -"where things came from, how they were made, and who made them. The stories " -"you tell about the work you do have a huge effect on how people feel and " -"what they understand about your work, and how people feel and what they " -"understand about your work affects how they value it.”<placeholder " +"Kleon wrote, <quote>Our work doesn’t speak for itself. Human beings want to " +"know where things came from, how they were made, and who made them. The " +"stories you tell about the work you do have a huge effect on how people feel " +"and what they understand about your work, and how people feel and what they " +"understand about your work affects how they value it.</quote><placeholder " "type=\"footnote\" id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2688 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2704 msgid "" "A critical component to doing this effectively is not worrying about being a " -"“brand.” That means not being afraid to be vulnerable. Amanda Palmer says, " -"“When you’re afraid of someone’s judgment, you can’t connect with " -"them. You’re too preoccupied with the task of impressing them.” Not everyone " -"is suited to live life as an open book like Palmer, and that’s OK. There are " -"a lot of ways to be human. The trick is just avoiding pretense and the " -"temptation to artificially craft an image. People don’t just want the glossy " -"version of you. They can’t relate to it, at least not in a meaningful way." +"<quote>brand.</quote> That means not being afraid to be vulnerable. Amanda " +"Palmer says, <quote>When you’re afraid of someone’s judgment, you can’t " +"connect with them. You’re too preoccupied with the task of impressing " +"them.</quote> Not everyone is suited to live life as an open book like " +"Palmer, and that’s OK. There are a lot of ways to be human. The trick is " +"just avoiding pretense and the temptation to artificially craft an " +"image. People don’t just want the glossy version of you. They can’t relate " +"to it, at least not in a meaningful way." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2708 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2725 msgid "Kramer, Shareology, 76." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2700 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2717 msgid "" "This advice is probably even more important for businesses and organizations " "because we instinctively conceive of them as nonhuman (though in the United " "States, corporations are people!). When corporations and organizations make " "the people behind them more apparent, it reminds people that they are " "dealing with something other than an anonymous corporate entity. In " -"business-speak, this is about “humanizing your interactions” with the " -"public.<placeholder type=\"footnote\" id=\"0\"/> But it can’t be a " +"business-speak, this is about <quote>humanizing your interactions</quote> " +"with the public.<placeholder type=\"footnote\" id=\"0\"/> But it can’t be a " "gimmick. You can’t fake being human." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2714 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2731 msgid "Be open and accountable" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2723 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2740 msgid "Palmer, Art of Asking, 252." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2728 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2745 msgid "Whitehurst, Open Organization, 145." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2716 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2733 msgid "" "Transparency helps people understand who you are and why you do what you do, " "but it also inspires trust. Max Temkin of Cards Against Humanity told us, " -"“One of the most surprising things you can do in capitalism is just be " -"honest with people.” That means sharing the good and the bad. As Amanda " -"Palmer wrote, “You can fix almost anything by authentically " -"communicating.”<placeholder type=\"footnote\" id=\"0\"/> It isn’t about " -"trying to satisfy everyone or trying to sugarcoat mistakes or bad news, but " -"instead about explaining your rationale and then being prepared to defend it " -"when people are critical.<placeholder type=\"footnote\" id=\"1\"/>" +"<quote>One of the most surprising things you can do in capitalism is just be " +"honest with people.</quote> That means sharing the good and the bad. As " +"Amanda Palmer wrote, <quote>You can fix almost anything by authentically " +"communicating.</quote><placeholder type=\"footnote\" id=\"0\"/> It isn’t " +"about trying to satisfy everyone or trying to sugarcoat mistakes or bad " +"news, but instead about explaining your rationale and then being prepared to " +"defend it when people are critical.<placeholder type=\"footnote\" id=\"1\"/>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2737 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2754 msgid "Surowiecki, Wisdom of Crowds, 203." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2744 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2761 msgid "Whitehurst, Open Organization, 80." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2732 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2749 msgid "" "Being accountable does not mean operating on consensus. According to James " "Surowiecki, consensus-driven groups tend to resort to " @@ -3593,22 +3609,22 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2752 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2769 msgid "Design for the good actors" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2756 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2773 msgid "Bollier, Think Like a Commoner, 25." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2761 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2778 msgid "Ibid., 31." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2754 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2771 msgid "" "Traditional economics assumes people make decisions based solely on their " "own economic self-interest.<placeholder type=\"footnote\" id=\"0\"/> Any " @@ -3617,73 +3633,73 @@ msgid "" "motivations. In fact, we are hardwired to work together and ensure " "fairness.<placeholder type=\"footnote\" id=\"1\"/> Being Made with Creative " "Commons requires an assumption that people will largely act on those social " -"motivations, motivations that would be considered “irrational” in an " -"economic sense. As Knowledge Unlatched’s Pinter told us, “It is best to " -"ignore people who try to scare you about free riding. That fear is based on " -"a very shallow view of what motivates human behavior.” There will always be " -"people who will act in purely selfish ways, but endeavors that are Made with " -"Creative Commons design for the good actors." +"motivations, motivations that would be considered <quote>irrational</quote> " +"in an economic sense. As Knowledge Unlatched’s Pinter told us, <quote>It is " +"best to ignore people who try to scare you about free riding. That fear is " +"based on a very shallow view of what motivates human behavior.</quote> There " +"will always be people who will act in purely selfish ways, but endeavors " +"that are Made with Creative Commons design for the good actors." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2779 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2797 msgid "Shirky, Cognitive Surplus, 112." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2773 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2791 msgid "" "The assumption that people will largely do the right thing can be a " -"self-fulfilling prophecy. Shirky wrote in Cognitive Surplus, “Systems that " -"assume people will act in ways that create public goods, and that give them " -"opportunities and rewards for doing so, often let them work together better " -"than neoclassical economics would predict.”<placeholder type=\"footnote\" " -"id=\"0\"/> When we acknowledge that people are often motivated by something " -"other than financial self-interest, we design our endeavors in ways that " -"encourage and accentuate our social instincts." +"self-fulfilling prophecy. Shirky wrote in Cognitive Surplus, <quote>Systems " +"that assume people will act in ways that create public goods, and that give " +"them opportunities and rewards for doing so, often let them work together " +"better than neoclassical economics would predict.</quote><placeholder " +"type=\"footnote\" id=\"0\"/> When we acknowledge that people are often " +"motivated by something other than financial self-interest, we design our " +"endeavors in ways that encourage and accentuate our social instincts." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2796 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2815 msgid "Surowiecki, Wisdom of Crowds, 124." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2786 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2804 msgid "" "Rather than trying to exert control over people’s behavior, this mode of " "operating requires a certain level of trust. We might not realize it, but " "our daily lives are already built on trust. As Surowiecki wrote in The " -"Wisdom of Crowds, “It’s impossible for a society to rely on law alone to " -"make sure citizens act honestly and responsibly. And it’s impossible for any " -"organization to rely on contracts alone to make sure that its managers and " -"workers live up to their obligation.” Instead, we largely trust that " -"people—mostly strangers—will do what they are supposed to do.<placeholder " -"type=\"footnote\" id=\"0\"/> And most often, they do." +"Wisdom of Crowds, <quote>It’s impossible for a society to rely on law alone " +"to make sure citizens act honestly and responsibly. And it’s impossible for " +"any organization to rely on contracts alone to make sure that its managers " +"and workers live up to their obligation.</quote> Instead, we largely trust " +"that people—mostly strangers—will do what they are supposed to " +"do.<placeholder type=\"footnote\" id=\"0\"/> And most often, they do." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2801 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2820 msgid "Treat humans like, well, humans" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2806 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2825 msgid "Kleon, Show Your Work, 127." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2814 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2833 msgid "Palmer, Art of Asking, 121." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2803 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2822 msgid "" "For creators, treating people as humans means not treating them like " -"fans. As Kleon says, “If you want fans, you have to be a fan " -"first.”<placeholder type=\"footnote\" id=\"0\"/> Even if you happen to be " -"one of the few to reach celebrity levels of fame, you are better off " +"fans. As Kleon says, <quote>If you want fans, you have to be a fan " +"first.</quote><placeholder type=\"footnote\" id=\"0\"/> Even if you happen " +"to be one of the few to reach celebrity levels of fame, you are better off " "remembering that the people who follow your work are human, too. Cory " "Doctorow makes a point to answer every single email someone sends him. " "Amanda Palmer spends vast quantities of time going online to communicate " @@ -3692,7 +3708,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2818 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2837 msgid "" "The same idea goes for businesses and organizations. Rather than automating " "its customer service, the music platform Tribe of Noise makes a point to " @@ -3700,17 +3716,17 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2829 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2848 msgid "Ariely, Predictably Irrational, 87." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2839 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2858 msgid "Ibid., 105." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2824 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2843 msgid "" "When we treat people like humans, they typically return the gift in " "kind. It’s called karma. But social relationships are fragile. It is all too " @@ -3727,12 +3743,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2844 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2863 msgid "State your principles and stick to them" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2846 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2865 msgid "" "Being Made with Creative Commons makes a statement about who you are and " "what you do. The symbolism is powerful. Using Creative Commons licenses " @@ -3745,7 +3761,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2858 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2877 msgid "" "The expression of your values doesn’t have to be implicit. In fact, many of " "the people we interviewed talked about how important it is to state your " @@ -3758,12 +3774,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2873 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2892 msgid "Ibid., 36." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2869 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2888 msgid "" "When your end goal is not about making a profit, people trust that you " "aren’t just trying to extract value for your own gain. People notice when " @@ -3773,19 +3789,19 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2879 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2898 msgid "Build a community" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2887 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2906 msgid "" "Jono Bacon, The Art of Community, 2nd ed. (Sebastopol, CA: O’Reilly Media, " "2012), 36." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2881 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2900 msgid "" "Endeavors that are Made with Creative Commons thrive when community is built " "around what they do. This may mean a community collaborating together to " @@ -3798,110 +3814,112 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2903 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2922 msgid "Palmer, Art of Asking, 98." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2910 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2929 msgid "Whitehurst, Open Organization, 34." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2895 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2914 msgid "" "To be sustainable, though, you have to work to nurture community. People " "have to care—about you and each other. One critical piece to this is " "fostering a sense of belonging. As Jono Bacon writes in The Art of " -"Community, “If there is no belonging, there is no community.” For Amanda " -"Palmer and her band, that meant creating an accepting and inclusive " -"environment where people felt a part of their “weird little " -"family.”<placeholder type=\"footnote\" id=\"0\"/> For organizations like Red " -"Hat, that means connecting around common beliefs or goals. As the CEO Jim " -"Whitehurst wrote in The Open Organization, “Tapping into passion is " -"especially important in building the kinds of participative communities that " -"drive open organizations.”<placeholder type=\"footnote\" id=\"1\"/>" +"Community, <quote>If there is no belonging, there is no community.</quote> " +"For Amanda Palmer and her band, that meant creating an accepting and " +"inclusive environment where people felt a part of their <quote>weird little " +"family.</quote><placeholder type=\"footnote\" id=\"0\"/> For organizations " +"like Red Hat, that means connecting around common beliefs or goals. As the " +"CEO Jim Whitehurst wrote in The Open Organization, <quote>Tapping into " +"passion is especially important in building the kinds of participative " +"communities that drive open organizations.</quote><placeholder " +"type=\"footnote\" id=\"1\"/>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2922 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2941 msgid "Surowiecki, Wisdom of Crowds, 200." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2926 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2945 msgid "Bollier, Think Like a Commoner, 29." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2914 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2933 msgid "" "Communities that collaborate together take deliberate planning. Surowiecki " -"wrote, “It takes a lot of work to put the group together. It’s difficult to " -"ensure that people are working in the group’s interest and not in their " -"own. And when there’s a lack of trust between the members of the group " -"(which isn’t surprising given that they don’t really know each other), " +"wrote, <quote>It takes a lot of work to put the group together. It’s " +"difficult to ensure that people are working in the group’s interest and not " +"in their own. And when there’s a lack of trust between the members of the " +"group (which isn’t surprising given that they don’t really know each other), " "considerable energy is wasted trying to determine each other’s bona " -"fides.”<placeholder type=\"footnote\" id=\"0\"/> Building true community " -"requires giving people within the community the power to create or influence " -"the rules that govern the community.<placeholder type=\"footnote\" " +"fides.</quote><placeholder type=\"footnote\" id=\"0\"/> Building true " +"community requires giving people within the community the power to create or " +"influence the rules that govern the community.<placeholder type=\"footnote\" " "id=\"1\"/> If the rules are created and imposed in a top-down manner, people " "feel like they don’t have a voice, which in turn leads to disengagement." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2932 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2951 msgid "" "Community takes work, but working together, or even simply being connected " "around common interests or values, is in many ways what sharing is about." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2938 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2957 msgid "Give more to the commons than you take" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2949 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2968 msgid "" -"Giana Eckhardt and Fleura Bardhi, “The Sharing Economy Isn’t about Sharing " -"at All,” Harvard Business Review (website), January 28, 2015, <ulink " +"Giana Eckhardt and Fleura Bardhi, <quote>The Sharing Economy Isn’t about " +"Sharing at All,</quote> Harvard Business Review (website), January 28, 2015, " +"<ulink " "url=\"http://hbr.org/2015/01/the-sharing-economy-isnt-about-sharing-at-all\"/>." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2957 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2976 msgid "" "Lisa Gansky, The Mesh: Why the Future of Business Is Sharing, reprint with " "new epilogue (New York: Portfolio, 2012)." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2940 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2959 msgid "" "Conventional wisdom in the marketplace dictates that people should try to " "extract as much money as possible from resources. This is essentially what " "defines so much of the so-called sharing economy. In an article on the " -"Harvard Business Review website called “The Sharing Economy Isn’t about " -"Sharing at All,” authors Giana Eckhardt and Fleura Bardhi explained how the " -"anonymous market-driven trans-actions in most sharing-economy businesses are " -"purely about monetizing access.<placeholder type=\"footnote\" id=\"0\"/> As " -"Lisa Gansky put it in her book The Mesh, the primary strategy of the sharing " -"economy is to sell the same product multiple times, by selling access rather " -"than ownership.<placeholder type=\"footnote\" id=\"1\"/> That is not " -"sharing." +"Harvard Business Review website called <quote>The Sharing Economy Isn’t " +"about Sharing at All,</quote> authors Giana Eckhardt and Fleura Bardhi " +"explained how the anonymous market-driven trans-actions in most " +"sharing-economy businesses are purely about monetizing access.<placeholder " +"type=\"footnote\" id=\"0\"/> As Lisa Gansky put it in her book The Mesh, the " +"primary strategy of the sharing economy is to sell the same product multiple " +"times, by selling access rather than ownership.<placeholder " +"type=\"footnote\" id=\"1\"/> That is not sharing." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2973 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2992 msgid "" -"David Lee, “Inside Medium: An Attempt to Bring Civility to the Internet,” " -"BBC News, March 3, 2016, <ulink " +"David Lee, <quote>Inside Medium: An Attempt to Bring Civility to the " +"Internet,</quote> BBC News, March 3, 2016, <ulink " "url=\"http://www.bbc.com/news/technology-35709680\"/>." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2963 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:2982 msgid "" "Sharing requires adding as much or more value to the ecosystem than you " "take. You can’t simply treat open content as a free pool of resources from " @@ -3917,7 +3935,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2982 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3001 msgid "" "In all cases, it is important to openly acknowledge the amount of value you " "add versus that which you draw on that was created by others. Being " @@ -3929,27 +3947,27 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2993 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3012 msgid "Involve people in what you do" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2998 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3017 msgid "Anderson, Makers, 148." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3002 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3021 msgid "Shirky, Cognitive Surplus, 164." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3009 MadewithCreativeCommonsmostup-to-dateversion.xml:3073 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3028 MadewithCreativeCommonsmostup-to-dateversion.xml:3092 msgid "Whitehurst, foreword to Open Organization." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:2995 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3014 msgid "" "Thanks to the Internet, we can tap into the talents and expertise of people " "around the globe. Chris Anderson calls it the Long Tail of " @@ -3965,12 +3983,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3022 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3041 msgid "Shirky, Cognitive Surplus, 144." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3013 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3032 msgid "" "As the success of Wikipedia demonstrates, editing an online encyclopedia is " "exactly the sort of activity that is perfect for massive co-creation because " @@ -3982,25 +4000,25 @@ msgid "" "type=\"footnote\" id=\"0\"/>" msgstr "" -#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3034 +#. type: Content of: <book><part><chapter><sect1><sect2><para><quote><footnote><para> +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3053 msgid "Ibid., 154." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3046 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3065 msgid "Palmer, Art of Asking, 163." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3026 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3045 msgid "" "It is easy to romanticize the opportunities for global cocreation made " "possible by the Internet, and, indeed, the successful examples of it are " "truly incredible and inspiring. But in a wide range of " "circumstances—perhaps more often than not—community cocreation is not part " "of the equation, even within endeavors built on CC content. Shirky wrote, " -"“Sometimes the value of professional work trumps the value of amateur " +"<quote>Sometimes the value of professional work trumps the value of amateur " "sharing or a feeling of belonging.<placeholder type=\"footnote\" id=\"0\"/> " "The textbook publisher OpenStax, which distributes all of its material for " "free under CC licensing, is an example of this dynamic. Rather than tapping " @@ -4010,46 +4028,46 @@ msgid "" "community cocreation is only rarely a part of the picture. Even musician " "Amanda Palmer, who is famous for her openness and involvement with her fans, " "said, “The only department where I wasn’t open to input was the writing, the " -"music itself.”<placeholder type=\"footnote\" id=\"1\"/>" +"music itself.</quote><placeholder type=\"footnote\" id=\"1\"/>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3057 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3076 msgid "Anderson, Makers, 173." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3064 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3083 msgid "" "Tom Kelley and David Kelley, Creative Confidence: Unleashing the Potential " "within Us All (New York: Crown, 2013), 82." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3050 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3069 msgid "" "While we tend to immediately think of cocreation and remixing when we hear " "the word collaboration, you can also involve others in your creative process " "in more informal ways, by sharing half-baked ideas and early drafts, and " "interacting with the public to incubate ideas and get feedback. So-called " -"“making in public” opens the door to letting people feel more invested in " -"your creative work.<placeholder type=\"footnote\" id=\"0\"/> And it shows a " -"nonterritorial approach to ideas and information. Stephen Covey (of The 7 " -"Habits of Highly Effective People fame) calls this the abundance " +"<quote>making in public</quote> opens the door to letting people feel more " +"invested in your creative work.<placeholder type=\"footnote\" id=\"0\"/> And " +"it shows a nonterritorial approach to ideas and information. Stephen Covey " +"(of The 7 Habits of Highly Effective People fame) calls this the abundance " "mentality—treating ideas like something plentiful—and it can create an " "environment where collaboration flourishes.<placeholder type=\"footnote\" " "id=\"1\"/>" msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3081 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3100 msgid "" "Rachel Botsman and Roo Rogers, What’s Mine Is Yours: The Rise of " "Collaborative Consumption (New York: Harper Business, 2010), 188." msgstr "" #. type: Content of: <book><part><chapter><sect1><sect2><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3070 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3089 msgid "" "There is no one way to involve people in what you do. They key is finding a " "way for people to contribute on their terms, compelled by their own " @@ -4063,12 +4081,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3090 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3109 msgid "The Creative Commons Licenses" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3092 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3111 msgid "" "All of the Creative Commons licenses grant a basic set of permissions. At a " "minimum, a CC- licensed work can be copied and shared in its original form " @@ -4083,17 +4101,22 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3106 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3125 msgid "Here are the six licenses:" msgstr "" -#. type: Attribute 'fileref' of: <book><part><chapter><informalfigure><mediaobject><imageobject><imagedata> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3111 +#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata> +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3130 msgid "Pictures/10000201000001930000008D83BF99FC0821C489.png" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3119 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3128 MadewithCreativeCommonsmostup-to-dateversion.xml:3142 MadewithCreativeCommonsmostup-to-dateversion.xml:3158 MadewithCreativeCommonsmostup-to-dateversion.xml:3170 MadewithCreativeCommonsmostup-to-dateversion.xml:3183 MadewithCreativeCommonsmostup-to-dateversion.xml:3196 MadewithCreativeCommonsmostup-to-dateversion.xml:3216 MadewithCreativeCommonsmostup-to-dateversion.xml:3228 +msgid "<placeholder type=\"inlinemediaobject\" id=\"0\"/>" +msgstr "" + +#. type: Content of: <book><part><chapter><para> +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3135 msgid "" "The Attribution license (CC BY) lets others distribute, remix, tweak, and " "build upon your work, even commercially, as long as they credit you for the " @@ -4102,42 +4125,42 @@ msgid "" "materials." msgstr "" -#. type: Attribute 'fileref' of: <book><part><chapter><informalfigure><mediaobject><imageobject><imagedata> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3128 +#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata> +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3144 msgid "Pictures/10000201000001930000008DFD3592CB17C4EC38.png" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3136 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3149 msgid "" "The Attribution-Share-Alike license (CC BY-SA) lets others remix, tweak, and " "build upon your work, even for commercial purposes, as long as they credit " "you and license their new creations under identical terms. This license is " -"often compared to “copyleft” free and open source software licenses. All new " -"works based on yours will carry the same license, so any derivatives will " -"also allow commercial use." +"often compared to <quote>copyleft</quote> free and open source software " +"licenses. All new works based on yours will carry the same license, so any " +"derivatives will also allow commercial use." msgstr "" -#. type: Attribute 'fileref' of: <book><part><chapter><informalfigure><mediaobject><imageobject><imagedata> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3147 +#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata> +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3160 msgid "Pictures/10000201000001930000008D254882DE24793FEA.png" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3155 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3165 msgid "" "The Attribution-NoDerivs license (CC BY-ND) allows for redistribution, " "commercial and noncommercial, as long as it is passed along unchanged with " "credit to you." msgstr "" -#. type: Attribute 'fileref' of: <book><part><chapter><informalfigure><mediaobject><imageobject><imagedata> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3162 +#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata> +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3172 msgid "Pictures/10000201000001930000008DCAF78FB61D1CBDA6.png" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3170 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3177 msgid "" "The Attribution-NonCommercial license (CC BY-NC) lets others remix, tweak, " "and build upon your work noncommercially. Although their new works must also " @@ -4145,26 +4168,26 @@ msgid "" "same terms." msgstr "" -#. type: Attribute 'fileref' of: <book><part><chapter><informalfigure><mediaobject><imageobject><imagedata> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3178 +#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata> +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3185 msgid "Pictures/10000201000001930000008D16DA603376395620.png" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3186 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3190 msgid "" "The Attribution-NonCommercial-ShareAlike license (CC BY-NC-SA) lets others " "remix, tweak, and build upon your work noncommercially, as long as they " "credit you and license their new creations under the same terms." msgstr "" -#. type: Attribute 'fileref' of: <book><part><chapter><informalfigure><mediaobject><imageobject><imagedata> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3194 +#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata> +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3198 msgid "Pictures/10000201000001930000008DC3FEF92B21310965.png" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3202 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3203 msgid "" "The Attribution-NonCommercial-NoDerivs license (CC BY-NC-ND) is the most " "restrictive of our six main licenses, only allowing others to download your " @@ -4173,39 +4196,39 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3209 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3210 msgid "" "In addition to these six licenses, Creative Commons has two public-domain " "tools—one for creators and the other for those who manage collections of " "existing works by authors whose terms of copyright have expired:" msgstr "" -#. type: Attribute 'fileref' of: <book><part><chapter><informalfigure><mediaobject><imageobject><imagedata> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3217 +#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata> +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3218 msgid "Pictures/10000201000001900000008DBE3414994CD27786.png" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3225 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3223 msgid "" "CC0 enables authors and copyright owners to dedicate their works to the " -"worldwide public domain (“no rights reserved”)." +"worldwide public domain (<quote>no rights reserved</quote>)." msgstr "" -#. type: Attribute 'fileref' of: <book><part><chapter><informalfigure><mediaobject><imageobject><imagedata> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3231 +#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata> +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3230 msgid "Pictures/10000201000001900000008D36DCD649C5B1411F.png" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3239 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3235 msgid "" "The Creative Commons Public Domain Mark facilitates the labeling and " "discovery of works that are already free of known copyright restrictions." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3244 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3240 msgid "" "In our case studies, some use just one Creative Commons license, others use " "several. Attribution (found in thirteen case studies) and " @@ -4218,7 +4241,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3255 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3251 msgid "" "There is a popular misconception that the three NonCommercial licenses " "offered by CC are the only options for those who want to make money off " @@ -4233,7 +4256,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3269 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3265 msgid "" "The decision to choose a NonCommercial and/or NoDerivs license comes down to " "how much you need to retain control over the creative work. The " @@ -4248,7 +4271,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3282 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3278 msgid "" "Other times the decision to use a more restrictive license is due to a " "concern about the integrity of the work. For example, the nonprofit " @@ -4257,7 +4280,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3289 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3285 msgid "" "There is no one right way. The NonCommercial and NoDerivs restrictions " "reflect the values and preferences of creators about how their creative work " @@ -4271,25 +4294,26 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3301 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3297 msgid "Note" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3304 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3300 msgid "" "For more about the licenses including examples and tips on sharing your work " -"in the digital commons, start with the Creative Commons page called “Share " -"Your Work” at <ulink url=\"http://creativecommons.org/share-your-work/\"/>." +"in the digital commons, start with the Creative Commons page called " +"<quote>Share Your Work</quote> at <ulink " +"url=\"http://creativecommons.org/share-your-work/\"/>." msgstr "" #. type: Content of: <book><part><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3312 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3308 msgid "The Case Studies" msgstr "" #. type: Content of: <book><part><partintro><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3315 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3311 msgid "" "The twenty-four case studies in this section were chosen from hundreds of " "nominations received from Kickstarter backers, Creative Commons staff, and " @@ -4301,7 +4325,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><partintro><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3325 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3321 msgid "" "We did background research and conducted interviews for each case study, " "based on the same set of basic questions about the endeavor. The idea for " @@ -4311,24 +4335,24 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3333 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3329 msgid "Arduino" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3336 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3332 msgid "" "Arduino is a for-profit open-source electronics platform and computer " "hardware and software company. Founded in 2005 in Italy." msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3341 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3337 msgid "<ulink url=\"http://www.arduino.cc\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3343 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3339 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: charging for physical " "copies (sales of boards, modules, shields, and kits), licensing a trademark " @@ -4336,24 +4360,24 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3348 MadewithCreativeCommonsmostup-to-dateversion.xml:4189 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3344 MadewithCreativeCommonsmostup-to-dateversion.xml:4195 msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 4, 2016" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3351 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3347 msgid "" "<emphasis role=\"strong\">Interviewees</emphasis>: David Cuartielles and Tom " "Igoe, cofounders" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3355 MadewithCreativeCommonsmostup-to-dateversion.xml:4196 MadewithCreativeCommonsmostup-to-dateversion.xml:4627 MadewithCreativeCommonsmostup-to-dateversion.xml:4868 MadewithCreativeCommonsmostup-to-dateversion.xml:5149 MadewithCreativeCommonsmostup-to-dateversion.xml:5458 MadewithCreativeCommonsmostup-to-dateversion.xml:5968 MadewithCreativeCommonsmostup-to-dateversion.xml:6221 MadewithCreativeCommonsmostup-to-dateversion.xml:6542 MadewithCreativeCommonsmostup-to-dateversion.xml:6893 MadewithCreativeCommonsmostup-to-dateversion.xml:7433 MadewithCreativeCommonsmostup-to-dateversion.xml:7717 MadewithCreativeCommonsmostup-to-dateversion.xml:8181 MadewithCreativeCommonsmostup-to-dateversion.xml:8957 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3351 MadewithCreativeCommonsmostup-to-dateversion.xml:4202 MadewithCreativeCommonsmostup-to-dateversion.xml:4638 MadewithCreativeCommonsmostup-to-dateversion.xml:4880 MadewithCreativeCommonsmostup-to-dateversion.xml:5162 MadewithCreativeCommonsmostup-to-dateversion.xml:5472 MadewithCreativeCommonsmostup-to-dateversion.xml:5985 MadewithCreativeCommonsmostup-to-dateversion.xml:6239 MadewithCreativeCommonsmostup-to-dateversion.xml:6561 MadewithCreativeCommonsmostup-to-dateversion.xml:6913 MadewithCreativeCommonsmostup-to-dateversion.xml:7457 MadewithCreativeCommonsmostup-to-dateversion.xml:7741 MadewithCreativeCommonsmostup-to-dateversion.xml:8211 MadewithCreativeCommonsmostup-to-dateversion.xml:8992 msgid "Profile written by Paul Stacey" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3359 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3355 msgid "" "In 2005, at the Interaction Design Institute Ivrea in northern Italy, " "teachers and students needed an easy way to use electronics and programming " @@ -4369,7 +4393,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3373 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3369 msgid "" "Arduino boards are able to read inputs—light on a sensor, a finger on a " "button, or a Twitter message—and turn it into outputs—activating a motor, " @@ -4380,30 +4404,30 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3383 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3378 msgid "" -"“The reasons for making Arduino open source are complicated,” Tom " -"says. Partly it was about supporting flexibility. The open-source nature of " -"Arduino empowers users to modify it and create a lot of different " -"variations, adding on top of what the founders build. David says this " -"“ended up strengthening the platform far beyond what we had even thought of " -"building.”" +"<quote>The reasons for making Arduino open source are complicated,</quote> " +"Tom says. Partly it was about supporting flexibility. The open-source nature " +"of Arduino empowers users to modify it and create a lot of different " +"variations, adding on top of what the founders build. David says this " +"<quote>ended up strengthening the platform far beyond what we had even " +"thought of building.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3391 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3387 msgid "" "For Tom another factor was the impending closure of the Ivrea design " "school. He’d seen other organizations close their doors and all their work " "and research just disappear. Open-sourcing ensured that Arduino would " "outlive the Ivrea closure. Persistence is one thing Tom really likes about " "open source. If key people leave, or a company shuts down, an open-source " -"product lives on. In Tom’s view, “Open sourcing makes it easier to trust a " -"product.”" +"product lives on. In Tom’s view, <quote>Open sourcing makes it easier to " +"trust a product.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3400 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3397 msgid "" "With the school closing, David and some of the other Arduino founders " "started a consulting firm and multidisciplinary design studio they called " @@ -4414,17 +4438,18 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3409 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3406 msgid "" "For Tom, part of Arduino’s success is because the founders made themselves " "the first customer of their product. They made products they themselves " -"personally wanted. It was a matter of “I need this thing,” not “If we make " -"this, we’ll make a lot of money.” Tom notes that being your own first " -"customer makes you more confident and convincing at selling your product." +"personally wanted. It was a matter of <quote>I need this thing,</quote> not " +"<quote>If we make this, we’ll make a lot of money.</quote> Tom notes that " +"being your own first customer makes you more confident and convincing at " +"selling your product." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3417 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3414 msgid "" "Arduino’s business model has evolved over time—and Tom says model is a " "grandiose term for it. Originally, they just wanted to make a few boards and " @@ -4439,7 +4464,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3431 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3428 msgid "" "Arduino now has a worldwide community of makers—students, hobbyists, " "artists, programmers, and professionals. Arduino provides a wiki called " @@ -4455,7 +4480,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3445 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3442 msgid "" "Transitioning Arduino from a project to a company was a big step. Other " "businesses who made boards were charging a lot of money for them. Arduino " @@ -4466,17 +4491,17 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3453 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3450 msgid "" "For a business, getting to the end of the year and not being in the red is a " "success. Arduino may have an open-licensing strategy, but they are still a " "business, and all the things needed to successfully run one still " -"apply. David says, “If you do those other things well, sharing things in an " -"open-source way can only help you.”" +"apply. David says, <quote>If you do those other things well, sharing things " +"in an open-source way can only help you.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3461 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3458 msgid "" "While openly licensing the designs, documentation, and software ensures " "longevity, it does have risks. There’s a possibility that others will create " @@ -4490,7 +4515,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3473 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3470 msgid "" "Tom and David say that a lot of people have built companies off of Arduino, " "with dozens of Arduino derivatives out there. But in contrast to closed " @@ -4503,12 +4528,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3493 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3490 msgid "<ulink url=\"http://www.arduino.cc/en/Main/Products\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3484 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3481 msgid "" "Over time, the range of Arduino products has diversified, changing and " "adapting to new needs and challenges. In addition to simple entry level " @@ -4522,22 +4547,22 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3496 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3493 msgid "" "Arduino’s focus is on high-quality boards, well-designed support materials, " "and the building of community; this focus is one of the keys to their " "success. And being open lets you build a real community. David says " "Arduino’s community is a big strength and something that really does " -"matter—in his words, “It’s good business.” When they started, the Arduino " -"team had almost entirely no idea how to build a community. They started by " -"conducting numerous workshops, working directly with people using the " -"platform to make sure the hardware and software worked the way it was meant " -"to work and solved people’s problems. The community grew organically from " -"there." +"matter—in his words, <quote>It’s good business.</quote> When they started, " +"the Arduino team had almost entirely no idea how to build a community. They " +"started by conducting numerous workshops, working directly with people using " +"the platform to make sure the hardware and software worked the way it was " +"meant to work and solved people’s problems. The community grew organically " +"from there." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3509 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3506 msgid "" "A key decision for Arduino was trademarking the name. The founders needed a " "way to guarantee to people that they were buying a quality product from a " @@ -4551,7 +4576,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3521 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3518 msgid "" "Current official manufacturers are Smart Projects in Italy, SparkFun in the " "United States, and Dog Hunter in Taiwan/China. These are the only " @@ -4563,7 +4588,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3531 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3528 msgid "" "How far to open things up wasn’t always something the founders perfectly " "agreed on. David, who was always one to advocate for opening things up more, " @@ -4574,12 +4599,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3552 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3549 msgid "<ulink url=\"http://blog.arduino.cc/2013/07/10/send-in-the-clones/\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3540 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3537 msgid "" "David encourages people and businesses to start by sharing everything as a " "default strategy, and then think about whether there is anything that really " @@ -4587,36 +4612,37 @@ msgid "" "certain elements. This strategy of sharing everything is certainly the " "complete opposite of how today’s world operates, where nothing is " "shared. Tom suggests a business formalize which elements are based on open " -"sharing and which are closed. An Arduino blog post from 2013 entitled “Send " -"In the Clones,” by one of the founders Massimo Banzi, does a great job of " -"explaining the full complexities of how trademarking their brand has played " -"out, distinguishing between official boards and those that are clones, " -"derivatives, compatibles, and counterfeits.<placeholder type=\"footnote\" " -"id=\"0\"/>" +"sharing and which are closed. An Arduino blog post from 2013 entitled " +"<quote>Send In the Clones,</quote> by one of the founders Massimo Banzi, " +"does a great job of explaining the full complexities of how trademarking " +"their brand has played out, distinguishing between official boards and those " +"that are clones, derivatives, compatibles, and counterfeits.<placeholder " +"type=\"footnote\" id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3555 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3552 msgid "" "For David, an exciting aspect of Arduino is the way lots of people can use " "it to adapt technology in many different ways. Technology is always making " "more things possible but doesn’t always focus on making it easy to use and " -"adapt. This is where Arduino steps in. Arduino’s goal is “making things " -"that help other people make things.”" +"adapt. This is where Arduino steps in. Arduino’s goal is <quote>making " +"things that help other people make things.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3563 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3560 msgid "" "Arduino has been hugely successful in making technology and electronics " -"reach a larger audience. For Tom, Arduino has been about “the " -"democratization of technology.” Tom sees Arduino’s open-source strategy as " -"helping the world get over the idea that technology has to be protected. Tom " -"says, “Technology is a literacy everyone should learn.”" +"reach a larger audience. For Tom, Arduino has been about <quote>the " +"democratization of technology.</quote> Tom sees Arduino’s open-source " +"strategy as helping the world get over the idea that technology has to be " +"protected. Tom says, <quote>Technology is a literacy everyone should " +"learn.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3571 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3568 msgid "" "Ultimately, for Arduino, going open has been good business—good for product " "development, good for distribution, good for pricing, and good for " @@ -4624,12 +4650,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3577 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3574 msgid "Ártica" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3580 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3577 msgid "" "Ártica provides online courses and consulting services focused on how to use " "digital technology to share knowledge and enable collaboration in arts and " @@ -4637,36 +4663,36 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3585 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3582 msgid "<ulink url=\"http://www.articaonline.com\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3587 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3584 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: charging for custom " "services" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3590 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3587 msgid "<emphasis role=\"strong\">Interview date</emphasis>: March 9, 2016" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3592 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3589 msgid "" "<emphasis role=\"strong\">Interviewees</emphasis>: Mariana Fossatti and " "Jorge Gemetto, cofounders" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3596 MadewithCreativeCommonsmostup-to-dateversion.xml:3783 MadewithCreativeCommonsmostup-to-dateversion.xml:3975 MadewithCreativeCommonsmostup-to-dateversion.xml:4394 MadewithCreativeCommonsmostup-to-dateversion.xml:5760 MadewithCreativeCommonsmostup-to-dateversion.xml:7204 MadewithCreativeCommonsmostup-to-dateversion.xml:7985 MadewithCreativeCommonsmostup-to-dateversion.xml:8507 MadewithCreativeCommonsmostup-to-dateversion.xml:8728 MadewithCreativeCommonsmostup-to-dateversion.xml:9194 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3593 MadewithCreativeCommonsmostup-to-dateversion.xml:3784 MadewithCreativeCommonsmostup-to-dateversion.xml:3980 MadewithCreativeCommonsmostup-to-dateversion.xml:4401 MadewithCreativeCommonsmostup-to-dateversion.xml:5774 MadewithCreativeCommonsmostup-to-dateversion.xml:7225 MadewithCreativeCommonsmostup-to-dateversion.xml:8009 MadewithCreativeCommonsmostup-to-dateversion.xml:8537 MadewithCreativeCommonsmostup-to-dateversion.xml:8759 MadewithCreativeCommonsmostup-to-dateversion.xml:9230 msgid "Profile written by Sarah Hinchliff Pearson" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3600 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3597 msgid "" "The story of Mariana Fossatti and Jorge Gemetto’s business, Ártica, is the " "ultimate example of DIY. Not only are they successful entrepreneurs, the " @@ -4675,12 +4701,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3606 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3603 msgid "Their dream jobs didn’t exist, so they created them." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3609 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3606 msgid "" "In 2011, Mariana was a sociologist working for an international organization " "to develop research and online education about rural-development " @@ -4693,7 +4719,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3621 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3618 msgid "" "Ártica feels like a uniquely twenty-first century business. The small " "company has a global online presence with no physical offices. Jorge and " @@ -4708,30 +4734,31 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3634 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3631 msgid "" "Ártica offers personalized education and consulting services, and helps " "clients implement projects. All of these services are customized. They call " -"it an “artisan” process because of the time and effort it takes to adapt " -"their work for the particular needs of students and clients. “Each student " -"or client is paying for a specific solution to his or her problems and " -"questions,” Mariana said. Rather than sell access to their content, they " -"provide it for free and charge for the personalized services." +"it an <quote>artisan</quote> process because of the time and effort it takes " +"to adapt their work for the particular needs of students and " +"clients. <quote>Each student or client is paying for a specific solution to " +"his or her problems and questions,</quote> Mariana said. Rather than sell " +"access to their content, they provide it for free and charge for the " +"personalized services." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3644 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3642 msgid "" "When they started, they offered a smaller number of courses designed to " -"attract large audiences. “Over the years, we realized that online " -"communities are more specific than we thought,” Mariana said. Ártica now " -"provides more options for classes and has lower enrollment in each " +"attract large audiences. <quote>Over the years, we realized that online " +"communities are more specific than we thought,</quote> Mariana said. Ártica " +"now provides more options for classes and has lower enrollment in each " "course. This means they can provide more attention to individual students " "and offer classes on more specialized topics." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3653 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3651 msgid "" "Online courses are their biggest revenue stream, but they also do more than " "a dozen consulting projects each year, ranging from digitization to event " @@ -4741,7 +4768,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3661 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3659 msgid "" "Ártica also seeks out public and private funding for specific " "projects. Sometimes, even if they are unsuccessful in subsidizing a project " @@ -4751,24 +4778,24 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3669 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3667 msgid "" "Ártica relies heavily on their free Creative Commons–licensed content to " "attract new students and clients. Everything they create—online education, " "blog posts, videos—is published under an Attribution-ShareAlike license (CC " -"BY-SA). “We use a ShareAlike license because we want to give the greatest " -"freedom to our students and readers, and we also want that freedom to be " -"viral,” Jorge said. For them, giving others the right to reuse and remix " -"their content is a fundamental value. “How can you offer an online " -"educational service without giving permission to download, make and keep " -"copies, or print the educational resources?” Jorge said. “If we want to do " -"the best for our students—those who trust in us to the point that they are " -"willing to pay online without face-to-face contact—we have to offer them a " -"fair and ethical agreement.”" +"BY-SA). <quote>We use a ShareAlike license because we want to give the " +"greatest freedom to our students and readers, and we also want that freedom " +"to be viral,</quote> Jorge said. For them, giving others the right to reuse " +"and remix their content is a fundamental value. <quote>How can you offer an " +"online educational service without giving permission to download, make and " +"keep copies, or print the educational resources?</quote> Jorge " +"said. <quote>If we want to do the best for our students—those who trust in " +"us to the point that they are willing to pay online without face-to-face " +"contact—we have to offer them a fair and ethical agreement.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3685 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3683 msgid "" "They also believe sharing their ideas and expertise openly helps them build " "their reputation and visibility. People often share and cite their work. A " @@ -4778,37 +4805,38 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3693 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3691 msgid "" "This belief that openness creates new opportunities reflects another " "belief—in serendipity. When describing their process for creating content, " "they spoke of all of the spontaneous and organic ways they find " -"inspiration. “Sometimes, the collaborative process starts with a " -"conversation between us, or with friends from other projects,” Jorge " -"said. “That can be the first step for a new blog post or another simple " -"piece of content, which can evolve to a more complex product in the future, " -"like a course or a book.”" +"inspiration. <quote>Sometimes, the collaborative process starts with a " +"conversation between us, or with friends from other projects,</quote> Jorge " +"said. <quote>That can be the first step for a new blog post or another " +"simple piece of content, which can evolve to a more complex product in the " +"future, like a course or a book.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3703 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3702 msgid "" "Rather than planning their work in advance, they let their creative process " -"be dynamic. “This doesn’t mean that we don’t need to work hard in order to " -"get good professional results, but the design process is more flexible,” " -"Jorge said. They share early and often, and they adjust based on what they " -"learn, always exploring and testing new ideas and ways of operating. In many " -"ways, for them, the process is just as important as the final product." +"be dynamic. <quote>This doesn’t mean that we don’t need to work hard in " +"order to get good professional results, but the design process is more " +"flexible,</quote> Jorge said. They share early and often, and they adjust " +"based on what they learn, always exploring and testing new ideas and ways of " +"operating. In many ways, for them, the process is just as important as the " +"final product." msgstr "" #. type: Content of: <book><part><chapter><para> #: MadewithCreativeCommonsmostup-to-dateversion.xml:3712 msgid "" -"People and relationships are also just as important, sometimes more. “In the " -"educational and cultural business, it is more important to pay attention to " -"people and process, rather than content or specific formats or materials,” " -"Mariana said. “Materials and content are fluid. The important thing is the " -"relationships.”" +"People and relationships are also just as important, sometimes " +"more. <quote>In the educational and cultural business, it is more important " +"to pay attention to people and process, rather than content or specific " +"formats or materials,</quote> Mariana said. <quote>Materials and content " +"are fluid. The important thing is the relationships.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> @@ -4822,20 +4850,20 @@ msgstr "" #. type: Content of: <book><part><chapter><para> #: MadewithCreativeCommonsmostup-to-dateversion.xml:3725 msgid "" -"At the core of everything Ártica does is a set of values. “Good content is " -"not enough,” Jorge said. “We also think that it is very important to take a " -"stand for some things in the cultural sector.” Mariana and Jorge are " -"activists. They defend free culture (the movement promoting the freedom to " -"modify and distribute creative work) and work to demonstrate the " -"intersection between free culture and other social-justice movements. Their " -"efforts to involve people in their work and enable artists and cultural " -"institutions to better use technology are all tied closely to their belief " -"system. Ultimately, what drives their work is a mission to democratize art " -"and culture." +"At the core of everything Ártica does is a set of values. <quote>Good " +"content is not enough,</quote> Jorge said. <quote>We also think that it is " +"very important to take a stand for some things in the cultural " +"sector.</quote> Mariana and Jorge are activists. They defend free culture " +"(the movement promoting the freedom to modify and distribute creative work) " +"and work to demonstrate the intersection between free culture and other " +"social-justice movements. Their efforts to involve people in their work and " +"enable artists and cultural institutions to better use technology are all " +"tied closely to their belief system. Ultimately, what drives their work is " +"a mission to democratize art and culture." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3738 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3739 msgid "" "Of course, Ártica also has to make enough money to cover its expenses. Human " "resources are, by far, their biggest expense. They tap a network of " @@ -4848,11 +4876,11 @@ msgstr "" #. type: Content of: <book><part><chapter><para> #: MadewithCreativeCommonsmostup-to-dateversion.xml:3747 msgid "" -"“There are lots of people offering online courses,” Jorge said. “But it is " -"easy to differentiate us. We have an approach that is very specific and " -"personal.” Ártica’s model is rooted in the personal at every level. For " -"Mariana and Jorge, success means doing what brings them personal meaning and " -"purpose, and doing it sustainably and collaboratively." +"<quote>There are lots of people offering online courses,</quote> Jorge " +"said. <quote>But it is easy to differentiate us. We have an approach that is " +"very specific and personal.</quote> Ártica’s model is rooted in the personal " +"at every level. For Mariana and Jorge, success means doing what brings them " +"personal meaning and purpose, and doing it sustainably and collaboratively." msgstr "" #. type: Content of: <book><part><chapter><para> @@ -4860,49 +4888,49 @@ msgstr "" msgid "" "In their work with younger artists, Mariana and Jorge try to emphasize that " "this model of success is just as valuable as the picture of success we get " -"from the media. “If they seek only the traditional type of success, they " -"will get frustrated,” Mariana said. “We try to show them another image of " -"what it looks like.”" +"from the media. <quote>If they seek only the traditional type of success, " +"they will get frustrated,</quote> Mariana said. <quote>We try to show them " +"another image of what it looks like.</quote>" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3763 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3764 msgid "Blender Institute" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3766 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3767 msgid "" "The Blender Institute is an animation studio that creates 3-D films using " "Blender software. Founded in 2006 in the Netherlands." msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3771 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3772 msgid "<ulink url=\"http://www.blender.org\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3773 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3774 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: crowdfunding " "(subscription-based), charging for physical copies, selling merchandise" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3777 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3778 msgid "<emphasis role=\"strong\">Interview date</emphasis>: March 8, 2016" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3779 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3780 msgid "" "<emphasis role=\"strong\">Interviewee</emphasis>: Francesco Siddi, " "production coordinator" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3787 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3788 msgid "" "For Ton Roosendaal, the creator of Blender software and its related " "entities, sharing is practical. Making their 3-D content creation software " @@ -4915,7 +4943,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3798 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3799 msgid "" "Each open-movie project Blender runs produces a host of openly licensed " "outputs, not just the final film itself but all of the source material as " @@ -4927,16 +4955,16 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3808 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3809 msgid "" "Rather than just talking about the theoretical benefits of sharing and free " "culture, Ton is very much about doing and making free culture. Blender’s " -"production coordinator Francesco Siddi told us, “Ton believes if you don’t " -"make content using your tools, then you’re not doing anything.”" +"production coordinator Francesco Siddi told us, <quote>Ton believes if you " +"don’t make content using your tools, then you’re not doing anything.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3815 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3816 msgid "" "Blender’s history begins in the late 1990s, when Ton created the Blender " "software. Originally, the software was an in-house resource for his " @@ -4949,31 +4977,32 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3826 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3827 msgid "" "This was long before Kickstarter and other online crowdfunding sites " "existed, but Ton ran his own version of a crowdfunding campaign and quickly " "raised the money he needed. The Blender software became freely available for " "anyone to use. Simply applying the General Public License to the software, " "however, was not enough to create a thriving community around it. Francesco " -"told us, “Software of this complexity relies on people and their vision of " -"how people work together. Ton is a fantastic community builder and manager, " -"and he put a lot of work into fostering a community of developers so that " -"the project could live.”" +"told us, <quote>Software of this complexity relies on people and their " +"vision of how people work together. Ton is a fantastic community builder and " +"manager, and he put a lot of work into fostering a community of developers " +"so that the project could live.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3838 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3840 msgid "" "Like any successful free and open-source software project, Blender developed " -"quickly because the community could make fixes and improvements. “Software " -"should be free and open to hack,” Francesco said. “Otherwise, everyone is " -"doing the same thing in the dark for ten years.” Ton set up the Blender " -"Foundation to oversee and steward the software development and maintenance." +"quickly because the community could make fixes and " +"improvements. <quote>Software should be free and open to hack,</quote> " +"Francesco said. <quote>Otherwise, everyone is doing the same thing in the " +"dark for ten years.</quote> Ton set up the Blender Foundation to oversee and " +"steward the software development and maintenance." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3846 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3849 msgid "" "After a few years, Ton began looking for new ways to push development of the " "software. He came up with the idea of creating CC-licensed films using the " @@ -4985,18 +5014,19 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3856 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3859 msgid "" "They turned to crowdfunding to subsidize the costs of the project. They had " "about twenty people working full-time for six to ten months, so the costs " "were significant. Francesco said that when their crowdfunding campaign " -"succeeded, people were astounded. “The idea that making money was possible " -"by producing CC-licensed material was mind-blowing to people,” he " -"said. “They were like, ‘I have to see it to believe it.’”" +"succeeded, people were astounded. <quote>The idea that making money was " +"possible by producing CC-licensed material was mind-blowing to " +"people,</quote> he said. <quote>They were like, <quote>I have to see it to " +"believe it.</quote></quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3865 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3869 msgid "" "The first film, which was released in 2006, was an experiment. It was so " "successful that Ton decided to set up the Blender Institute, an entity " @@ -5006,7 +5036,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3873 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3877 msgid "" "Francesco said that, over time, the Blender Institute projects have gotten " "bigger and more prominent. That means the filmmaking process has become more " @@ -5014,35 +5044,37 @@ msgid "" "storytelling. Francesco says the process is almost on an industrial scale " "because of the number of moving parts. This requires a lot of specialized " "assistance, but the Blender Institute has no problem finding the talent it " -"needs to help on projects. “Blender hardly does any recruiting for film " -"projects because the talent emerges naturally,” Francesco said. “So many " -"people want to work with us, and we can’t always hire them because of budget " -"constraints.”" +"needs to help on projects. <quote>Blender hardly does any recruiting for " +"film projects because the talent emerges naturally,</quote> Francesco " +"said. <quote>So many people want to work with us, and we can’t always hire " +"them because of budget constraints.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3886 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3890 msgid "" "Blender has had a lot of success raising money from its community over the " "years. In many ways, the pitch has gotten easier to make. Not only is " "crowdfunding simply more familiar to the public, but people know and trust " "Blender to deliver, and Ton has developed a reputation as an effective " -"community leader and visionary for their work. “There is a whole community " -"who sees and understands the benefit of these projects,” Francesco said." +"community leader and visionary for their work. <quote>There is a whole " +"community who sees and understands the benefit of these projects,</quote> " +"Francesco said." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3895 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3899 msgid "" "While these benefits of each open-movie project make a compelling pitch for " "crowdfunding campaigns, Francesco told us the Blender Institute has found " "some limitations in the standard crowdfunding model where you propose a " -"specific project and ask for funding. “Once a project is over, everyone " -"goes home,” he said. “It is great fun, but then it ends. That is a problem.”" +"specific project and ask for funding. <quote>Once a project is over, " +"everyone goes home,</quote> he said. <quote>It is great fun, but then it " +"ends. That is a problem.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3903 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3908 msgid "" "To make their work more sustainable, they needed a way to receive ongoing " "support rather than on a project-by-project basis. Their solution is Blender " @@ -5059,16 +5091,16 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3918 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3923 msgid "" "The continuous financial support provided by Blender Cloud subsidizes five " "to six full-time employees at the Blender Institute. Francesco says their " -"goal is to grow their subscriber base. “This is our freedom,” he told us, " -"“and for artists, freedom is everything.”" +"goal is to grow their subscriber base. <quote>This is our freedom,</quote> " +"he told us, <quote>and for artists, freedom is everything.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3925 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3930 msgid "" "Blender Cloud is the primary revenue stream of the Blender Institute. The " "Blender Foundation is funded primarily by donations, and that money goes " @@ -5079,7 +5111,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3934 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3939 msgid "" "Ton has worked on projects relating to his Blender software for nearly " "twenty years. Throughout most of that time, he has been committed to making " @@ -5088,78 +5120,79 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3941 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3946 msgid "" "Since 2006, he has been making films available along with all of their " "source material. He says he has hardly ever seen people stepping into " "Blender’s shoes and trying to make money off of their content. Ton believes " "this is because the true value of what they do is in the creative and " -"production process. “Even when you share everything, all your original " +"production process. <quote>Even when you share everything, all your original " "sources, it still takes a lot of talent, skills, time, and budget to " -"reproduce what you did,” Ton said." +"reproduce what you did,</quote> Ton said." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3951 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3956 msgid "For Ton and Blender, it all comes back to doing." msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3955 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3960 msgid "Cards Against Humanity" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3958 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3963 msgid "" "Cards Against Humanity is a private, for-profit company that makes a popular " "party game by the same name. Founded in 2011 in the U.S." msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3963 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3968 msgid "<ulink url=\"http://www.cardsagainsthumanity.com\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3965 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3970 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: charging for physical " "copies" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3968 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3973 msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 3, 2016" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3971 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3976 msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Max Temkin, cofounder" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3979 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3984 msgid "" "If you ask cofounder Max Temkin, there is nothing particularly interesting " -"about the Cards Against Humanity business model. “We make a product. We sell " -"it for money. Then we spend less money than we make,” Max said." +"about the Cards Against Humanity business model. <quote>We make a " +"product. We sell it for money. Then we spend less money than we " +"make,</quote> Max said." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3985 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:3990 msgid "" "He is right. Cards Against Humanity is a simple party game, modeled after " "the game Apples to Apples. To play, one player asks a question or " "fill-in-the-blank statement from a black card, and the other players submit " "their funniest white card in response. The catch is that all of the cards " "are filled with crude, gruesome, and otherwise awful things. For the right " -"kind of people (“horrible people,” according to Cards Against Humanity " -"advertising), this makes for a hilarious and fun game." +"kind of people (<quote>horrible people,</quote> according to Cards Against " +"Humanity advertising), this makes for a hilarious and fun game." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:3995 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4000 msgid "" "The revenue model is simple. Physical copies of the game are sold for a " "profit. And it works. At the time of this writing, Cards Against Humanity is " @@ -5169,7 +5202,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4003 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4008 msgid "" "But Cards Against Humanity is also available for free. Anyone can download a " "digital version of the game on the Cards Against Humanity website. More than " @@ -5178,7 +5211,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4009 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4014 msgid "" "The game is available under an Attribution-NonCommercial-ShareAlike license " "(CC BY-NC-SA). That means, in addition to copying the game, anyone can " @@ -5188,7 +5221,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4017 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4022 msgid "" "All together, these factors—the crass tone of the game and company, the free " "download, the openness to fans remixing the game—give the game a massive " @@ -5196,7 +5229,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4022 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4027 msgid "" "Their success is not the result of a grand plan. Instead, Cards Against " "Humanity was the last in a long line of games and comedy projects that Max " @@ -5211,24 +5244,25 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4035 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4040 msgid "" "The game caught on quickly, and it has only grown more popular over " "time. Max says the eight founders never had a meeting where they decided to " -"make it an ongoing business. “It kind of just happened,” he said." +"make it an ongoing business. <quote>It kind of just happened,</quote> he " +"said." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4041 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4046 msgid "" -"But this tale of a “happy accident” belies marketing genius. Just like the " -"game, the Cards Against Humanity brand is irreverent and memorable. It is " -"hard to forget a company that calls the FAQ on their website “Your dumb " -"questions.”" +"But this tale of a <quote>happy accident</quote> belies marketing " +"genius. Just like the game, the Cards Against Humanity brand is irreverent " +"and memorable. It is hard to forget a company that calls the FAQ on their " +"website <quote>Your dumb questions.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4047 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4052 msgid "" "Like most quality satire, however, there is more to the joke than vulgarity " "and shock value. The company’s marketing efforts around Black Friday " @@ -5237,41 +5271,42 @@ msgid "" "biggest shopping day of the year. It is an incredibly important day for " "Cards Against Humanity, like it is for all U.S. retailers. Max said they " "struggled with what to do on Black Friday because they didn’t want to " -"support what he called the “orgy of consumerism” the day has become, " -"particularly since it follows a day that is about being grateful for what " -"you have. In 2013, after deliberating, they decided to have an Everything " -"Costs $5 More sale." +"support what he called the <quote>orgy of consumerism</quote> the day has " +"become, particularly since it follows a day that is about being grateful for " +"what you have. In 2013, after deliberating, they decided to have an " +"Everything Costs $5 More sale." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4061 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4065 msgid "" -"“We sweated it out the night before Black Friday, wondering if our fans were " -"going to hate us for it,” he said. “But it made us laugh so we went with " -"it. People totally caught the joke.”" +"<quote>We sweated it out the night before Black Friday, wondering if our " +"fans were going to hate us for it,</quote> he said. <quote>But it made us " +"laugh so we went with it. People totally caught the joke.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4066 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4071 msgid "" "This sort of bold transparency delights the media, but more importantly, it " -"engages their fans. “One of the most surprising things you can do in " -"capitalism is just be honest with people,” Max said. “It shocks people that " -"there is transparency about what you are doing.”" +"engages their fans. <quote>One of the most surprising things you can do in " +"capitalism is just be honest with people,</quote> Max said. <quote>It shocks " +"people that there is transparency about what you are doing.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4073 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4078 msgid "" -"Max also likened it to a grand improv scene. “If we do something a little " -"subversive and unexpected, the public wants to be a part of the joke.” One " -"year they did a Give Cards Against Humanity $5 event, where people literally " -"paid them five dollars for no reason. Their fans wanted to make the joke " -"funnier by making it successful. They made $70,000 in a single day." +"Max also likened it to a grand improv scene. <quote>If we do something a " +"little subversive and unexpected, the public wants to be a part of the " +"joke.</quote> One year they did a Give Cards Against Humanity $5 event, " +"where people literally paid them five dollars for no reason. Their fans " +"wanted to make the joke funnier by making it successful. They made $70,000 " +"in a single day." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4081 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4086 msgid "" "This remarkable trust they have in their customers is what inspired their " "decision to apply a Creative Commons license to the game. Trusting your " @@ -5279,14 +5314,14 @@ msgid "" "Against Humanity obviously isn’t afraid of doing the unexpected, but there " "are lines even they do not want to cross. Before applying the license, Max " "said they worried that some fans would adapt the game to include all of the " -"jokes they intentionally never made because they crossed that line. “It " -"happened, and the world didn’t end,” Max said. “If that is the worst cost of " -"using CC, I’d pay that a hundred times over because there are so many " -"benefits.”" +"jokes they intentionally never made because they crossed that " +"line. <quote>It happened, and the world didn’t end,</quote> Max " +"said. <quote>If that is the worst cost of using CC, I’d pay that a hundred " +"times over because there are so many benefits.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4094 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4099 msgid "" "Any successful product inspires its biggest fans to create remixes of it, " "but unsanctioned adaptations are more likely to fly under the radar. The " @@ -5296,43 +5331,44 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4102 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4107 msgid "" -"Max said, “CC was a no-brainer for us because it gets the most people " +"Max said, <quote>CC was a no-brainer for us because it gets the most people " "involved. Making the game free and available under a CC license led to the " "unbelievable situation where we are one of the best-marketed games in the " -"world, and we have never spent a dime on marketing.”" +"world, and we have never spent a dime on marketing.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4109 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4114 msgid "" "Of course, there are limits to what the company allows its customers to do " "with the game. They chose the Attribution-NonCommercial-ShareAlike license " "because it restricts people from using the game to make money. It also " "requires that adaptations of the game be made available under the same " "licensing terms if they are shared publicly. Cards Against Humanity also " -"polices its brand. “We feel like we’re the only ones who can use our brand " -"and our game and make money off of it,” Max said. About 99.9 percent of the " -"time, they just send an email to those making commercial use of the game, " -"and that is the end of it. There have only been a handful of instances where " -"they had to get a lawyer involved." +"polices its brand. <quote>We feel like we’re the only ones who can use our " +"brand and our game and make money off of it,</quote> Max said. About 99.9 " +"percent of the time, they just send an email to those making commercial use " +"of the game, and that is the end of it. There have only been a handful of " +"instances where they had to get a lawyer involved." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4123 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4128 msgid "" "Just as there is more than meets the eye to the Cards Against Humanity " "business model, the same can be said of the game itself. To be playable, " "every white card has to work syntactically with enough black cards. The " "eight creators invest an incredible amount of work into creating new cards " -"for the game. “We have daylong arguments about commas,” Max said. “The " -"slacker tone of the cards gives people the impression that it is easy to " -"write them, but it is actually a lot of work and quibbling.”" +"for the game. <quote>We have daylong arguments about commas,</quote> Max " +"said. <quote>The slacker tone of the cards gives people the impression that " +"it is easy to write them, but it is actually a lot of work and " +"quibbling.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4133 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4139 msgid "" "That means cocreation with their fans really doesn’t work. The company has a " "submission mechanism on their website, and they get thousands of " @@ -5345,27 +5381,28 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4144 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4150 msgid "" "For all of their success, the creators of Cards Against Humanity are only " "partially motivated by money. Max says they have always been interested in " -"the Walt Disney philosophy of financial success. “We don’t make jokes and " -"games to make money—we make money so we can make more jokes and games,” he " -"said." +"the Walt Disney philosophy of financial success. <quote>We don’t make jokes " +"and games to make money—we make money so we can make more jokes and " +"games,</quote> he said." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4151 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4157 msgid "" "In fact, the company has given more than $4 million to various charities and " -"causes. “Cards is not our life plan,” Max said. “We all have other interests " -"and hobbies. We are passionate about other things going on in our lives. A " -"lot of the activism we have done comes out of us taking things from the rest " -"of our lives and channeling some of the excitement from the game into it.”" +"causes. <quote>Cards is not our life plan,</quote> Max said. <quote>We all " +"have other interests and hobbies. We are passionate about other things going " +"on in our lives. A lot of the activism we have done comes out of us taking " +"things from the rest of our lives and channeling some of the excitement from " +"the game into it.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4159 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4166 msgid "" "Seeing money as fuel rather than the ultimate goal is what has enabled them " "to embrace Creative Commons licensing without reservation. CC licensing " @@ -5375,21 +5412,21 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4167 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4173 msgid "" -"“It’s not right for everyone to release everything under CC licensing,” Max " -"said. “If your only goal is to make a lot of money, then CC is not best " -"strategy. This kind of business model, though, speaks to your values, and " -"who you are and why you’re making things.”" +"<quote>It’s not right for everyone to release everything under CC " +"licensing,</quote> Max said. <quote>If your only goal is to make a lot of " +"money, then CC is not best strategy. This kind of business model, though, " +"speaks to your values, and who you are and why you’re making things.</quote>" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4175 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4181 msgid "The Conversation" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4178 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4184 msgid "" "The Conversation is an independent source of news, sourced from the academic " "and research community and delivered direct to the public over the " @@ -5397,12 +5434,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4183 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4189 msgid "<ulink url=\"http://theconversation.com\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4185 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4191 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: charging content " "creators (universities pay membership fees to have their faculties serve as " @@ -5410,12 +5447,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4192 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4198 msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Andrew Jaspan, founder" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4200 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4206 msgid "" "Andrew Jaspan spent years as an editor of major newspapers including the " "Observer in London, the Sunday Herald in Glasgow, and the Age in Melbourne, " @@ -5427,7 +5464,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4210 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4216 msgid "" "Around the time he left his job as editor of the Melbourne Age, Andrew " "wondered where citizens would get news grounded in fact and evidence rather " @@ -5437,7 +5474,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4217 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4223 msgid "" "While at the Age, he’d become friends with a vice-chancellor of a university " "in Melbourne who encouraged him to talk to smart people across campus—an " @@ -5459,7 +5496,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4238 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4244 msgid "" "Andrew believed he could to help connect academics back into the public " "arena, and maybe help society find solutions to big problems. He thought " @@ -5474,7 +5511,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4251 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4257 msgid "" "The people he spoke to liked this idea, and Andrew embarked on raising money " "and support with the help of the Commonwealth Scientific and Industrial " @@ -5488,7 +5525,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4264 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4270 msgid "" "The Conversation is founded on the belief that underpinning a functioning " "democracy is access to independent, high-quality, informative " @@ -5501,12 +5538,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4277 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4283 msgid "<ulink url=\"http://theconversation.com/us/charter\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4275 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4281 msgid "" "Andrew worked hard to reinvent a methodology for creating reliable, credible " "content. He introduced strict new working practices, a charter, and codes of " @@ -5523,7 +5560,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4290 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4296 msgid "" "Creative Commons help with these goals; articles are published with the " "Attribution- NoDerivs license (CC BY-ND). They’re freely available for " @@ -5537,7 +5574,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4302 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4308 msgid "" "When readers come across the Conversation, they seem to like what they find " "and recommend it to their friends, peers, and networks. Readership has " @@ -5547,7 +5584,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4310 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4316 msgid "" "It’s usual for the founders of any company to ask themselves what kind of " "company it should be. It quickly became clear to the founders of the " @@ -5558,7 +5595,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4319 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4325 msgid "" "There are now different editions of the Conversation for Africa, the United " "Kingdom, France, and the United States, in addition to the one for " @@ -5570,7 +5607,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4329 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4335 msgid "" "Additionally, each edition has its own set of founding partners, strategic " "partners, and funders. They’ve received funding from foundations, " @@ -5581,17 +5618,17 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4338 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4344 msgid "" "When professors from member universities write an article, there is some " "branding of the university associated with the article. On the Conversation " -"website, paying university members are listed as “members and funders.” " -"Early participants may be designated as “founding members,” with seats on " -"the editorial advisory board." +"website, paying university members are listed as <quote>members and " +"funders.</quote> Early participants may be designated as <quote>founding " +"members,</quote> with seats on the editorial advisory board." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4345 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4352 msgid "" "Academics are not paid for their contributions, but they get free editing " "from a professional (four to five hours per piece, on average). They also " @@ -5603,7 +5640,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4355 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4362 msgid "" "The Conversation plans to expand the dashboard to show not just reach but " "impact. This tracks activities, behaviors, and events that occurred as a " @@ -5613,7 +5650,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4363 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4370 msgid "" "These reach and impact metrics show the benefits of membership. With the " "Conversation, universities can engage with the public and show why they’re " @@ -5621,59 +5658,59 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4368 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4375 msgid "" -"With its tagline, “Academic Rigor, Journalistic Flair,” the Conversation " -"represents a new form of journalism that contributes to a more informed " -"citizenry and improved democracy around the world. Its open business model " -"and use of Creative Commons show how it’s possible to generate both a public " -"good and operational revenue at the same time." +"With its tagline, <quote>Academic Rigor, Journalistic Flair,</quote> the " +"Conversation represents a new form of journalism that contributes to a more " +"informed citizenry and improved democracy around the world. Its open " +"business model and use of Creative Commons show how it’s possible to " +"generate both a public good and operational revenue at the same time." msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4377 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4384 msgid "Cory Doctorow" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4380 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4387 msgid "" "Cory Doctorow is a science fiction writer, activist, blogger, and " "journalist. Based in the U.S." msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4383 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4390 msgid "" "<ulink url=\"http://craphound.com\"/> and <ulink " "url=\"http://boingboing.net\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4386 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4393 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: charging for physical " "copies (book sales), pay-what-you-want, selling translation rights to books" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4390 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4397 msgid "<emphasis role=\"strong\">Interview date</emphasis>: January 12, 2016" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4398 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4405 msgid "" -"Cory Doctorow hates the term “business model,” and he is adamant that he is " -"not a brand. “To me, branding is the idea that you can take a thing that has " -"certain qualities, remove the qualities, and go on selling it,” he " -"said. “I’m not out there trying to figure out how to be a brand. I’m doing " -"this thing that animates me to work crazy insane hours because it’s the most " -"important thing I know how to do.”" +"Cory Doctorow hates the term <quote>business model,</quote> and he is " +"adamant that he is not a brand. <quote>To me, branding is the idea that you " +"can take a thing that has certain qualities, remove the qualities, and go on " +"selling it,</quote> he said. <quote>I’m not out there trying to figure out " +"how to be a brand. I’m doing this thing that animates me to work crazy " +"insane hours because it’s the most important thing I know how to do.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4407 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4414 msgid "" "Cory calls himself an entrepreneur. He likes to say his success came from " "making stuff people happened to like and then getting out of the way of them " @@ -5681,7 +5718,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4412 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4419 msgid "" "He is a science fiction writer, activist, blogger, and journalist. " "Beginning with his first novel, Down and Out in the Magic Kingdom, in 2003, " @@ -5694,7 +5731,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4423 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4430 msgid "" "Cory primarily makes money by selling physical books, but he also takes on " "paid speaking gigs and is experimenting with pay-what-you-want models for " @@ -5702,7 +5739,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4428 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4435 msgid "" "While Cory’s extensive body of fiction work has a large following, he is " "just as well known for his activism. He is an outspoken opponent of " @@ -5712,68 +5749,70 @@ msgid "" "Foundation, where he is involved in a lawsuit challenging the U.S. law that " "protects DRM. Cory says his political work doesn’t directly make him money, " "but if he gave it up, he thinks he would lose credibility and, more " -"importantly, lose the drive that propels him to create. “My political work " -"is a different expression of the same artistic-political urge,” he said. “I " -"have this suspicion that if I gave up the things that didn’t make me money, " -"the genuineness would leach out of what I do, and the quality that causes " -"people to like what I do would be gone.”" +"importantly, lose the drive that propels him to create. <quote>My political " +"work is a different expression of the same artistic-political urge,</quote> " +"he said. <quote>I have this suspicion that if I gave up the things that " +"didn’t make me money, the genuineness would leach out of what I do, and the " +"quality that causes people to like what I do would be gone.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4445 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4452 msgid "" "Cory has been financially successful, but money is not his primary " "motivation. At the start of his book Information Doesn’t Want to Be Free, he " "stresses how important it is not to become an artist if your goal is to get " -"rich. “Entering the arts because you want to get rich is like buying lottery " -"tickets because you want to get rich,” he wrote. “It might work, but it " -"almost certainly won’t. Though, of course, someone always wins the " -"lottery.” He acknowledges that he is one of the lucky few to “make it,” but " -"he says he would be writing no matter what. “I am compelled to write,” he " -"wrote. “Long before I wrote to keep myself fed and sheltered, I was writing " -"to keep myself sane.”" +"rich. <quote>Entering the arts because you want to get rich is like buying " +"lottery tickets because you want to get rich,</quote> he wrote. <quote>It " +"might work, but it almost certainly won’t. Though, of course, someone always " +"wins the lottery.</quote> He acknowledges that he is one of the lucky few to " +"<quote>make it,</quote> but he says he would be writing no matter " +"what. <quote>I am compelled to write,</quote> he wrote. <quote>Long before " +"I wrote to keep myself fed and sheltered, I was writing to keep myself " +"sane.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4458 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4466 msgid "" "Just as money is not his primary motivation to create, money is not his " "primary motivation to share. For Cory, sharing his work with Creative " -"Commons is a moral imperative. “It felt morally right,” he said of his " -"decision to adopt Creative Commons licenses. “I felt like I wasn’t " -"contributing to the culture of surveillance and censorship that has been " -"created to try to stop copying.” In other words, using CC licenses " -"symbolizes his worldview." +"Commons is a moral imperative. <quote>It felt morally right,</quote> he said " +"of his decision to adopt Creative Commons licenses. <quote>I felt like I " +"wasn’t contributing to the culture of surveillance and censorship that has " +"been created to try to stop copying.</quote> In other words, using CC " +"licenses symbolizes his worldview." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4468 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4476 msgid "" "He also feels like there is a solid commercial basis for licensing his work " "with Creative Commons. While he acknowledges he hasn’t been able to do a " "controlled experiment to compare the commercial benefits of licensing with " "CC against reserving all rights, he thinks he has sold more books using a CC " "license than he would have without it. Cory says his goal is to convince " -"people they should pay him for his work. “I started by not calling them " -"thieves,” he said." +"people they should pay him for his work. <quote>I started by not calling " +"them thieves,</quote> he said." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4478 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4486 msgid "" "Cory started using CC licenses soon after they were first created. At the " "time his first novel came out, he says the science fiction genre was overrun " "with people scanning and downloading books without permission. When he and " "his publisher took a closer look at who was doing that sort of thing online, " -"they realized it looked a lot like book promotion. “I knew there was a " +"they realized it looked a lot like book promotion. <quote>I knew there was a " "relationship between having enthusiastic readers and having a successful " -"career as a writer,” he said. “At the time, it took eighty hours to OCR a " -"book, which is a big effort. I decided to spare them the time and energy, " -"and give them the book for free in a format destined to spread.”" +"career as a writer,</quote> he said. <quote>At the time, it took eighty " +"hours to OCR a book, which is a big effort. I decided to spare them the time " +"and energy, and give them the book for free in a format destined to " +"spread.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4491 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4499 msgid "" "Cory admits the stakes were pretty low for him when he first adopted " "Creative Commons licenses. He only had to sell two thousand copies of his " @@ -5783,33 +5822,34 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4499 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4507 msgid "" "The bottom line, Cory says, is that no one has found a way to prevent people " "from copying the stuff they like. Rather than fighting the tide, Cory makes " -"his work intrinsically shareable. “Getting the hell out of the way for " -"people who want to share their love of you with other people sounds obvious, " -"but it’s remarkable how many people don’t do it,” he said." +"his work intrinsically shareable. <quote>Getting the hell out of the way " +"for people who want to share their love of you with other people sounds " +"obvious, but it’s remarkable how many people don’t do it,</quote> he said." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4507 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4515 msgid "" "Making his work available under Creative Commons licenses enables him to " -"view his biggest fans as his ambassadors. “Being open to fan activity makes " -"you part of the conversation about what fans do with your work and how they " -"interact with it,” he said. Cory’s own website routinely highlights cool " -"things his audience has done with his work. Unlike corporations like Disney " -"that tend to have a hands-off relationship with their fan activity, he has a " -"symbiotic relationship with his audience. “Engaging with your audience can’t " -"guarantee you success,” he said. “And Disney is an example of being able to " +"view his biggest fans as his ambassadors. <quote>Being open to fan activity " +"makes you part of the conversation about what fans do with your work and how " +"they interact with it,</quote> he said. Cory’s own website routinely " +"highlights cool things his audience has done with his work. Unlike " +"corporations like Disney that tend to have a hands-off relationship with " +"their fan activity, he has a symbiotic relationship with his " +"audience. <quote>Engaging with your audience can’t guarantee you " +"success,</quote> he said. <quote>And Disney is an example of being able to " "remain aloof and still being the most successful company in the creative " "industry in history. But I figure my likelihood of being Disney is pretty " -"slim, so I should take all the help I can get.”" +"slim, so I should take all the help I can get.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4522 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4530 msgid "" "His first book was published under the most restrictive Creative Commons " "license, Attribution-NonCommercial-NoDerivs (CC BY-NC-ND). It allows only " @@ -5825,7 +5865,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4537 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4545 msgid "" "In his book Information Doesn’t Want to Be Free, Cory likens his philosophy " "to thinking like a dandelion. Dandelions produce thousands of seeds each " @@ -5833,41 +5873,41 @@ msgid "" "strategy is to maximize the number of blind chances the dandelion has for " "continuing its genetic line. Similarly, he says there are lots of people out " "there who may want to buy creative work or compensate authors for it in some " -"other way. “The more places your work can find itself, the greater the " +"other way. <quote>The more places your work can find itself, the greater the " "likelihood that it will find one of those would-be customers in some " -"unsuspected crack in the metaphorical pavement,” he wrote. “The copies that " -"others make of my work cost me nothing, and present the possibility that " -"I’ll get something.”" +"unsuspected crack in the metaphorical pavement,</quote> he wrote. <quote>The " +"copies that others make of my work cost me nothing, and present the " +"possibility that I’ll get something.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4551 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4560 msgid "" "Applying a CC license to his work increases the chances it will be shared " "more widely around the Web. He avoids DRM—and openly opposes the " "practice—for similar reasons. DRM has the effect of tying a work to a " "particular platform. This digital lock, in turn, strips the authors of " "control over their own work and hands that control over to the platform. He " -"calls it Cory’s First Law: “Anytime someone puts a lock on something that " -"belongs to you and won’t give you the key, that lock isn’t there for your " -"benefit.”" +"calls it Cory’s First Law: <quote>Anytime someone puts a lock on something " +"that belongs to you and won’t give you the key, that lock isn’t there for " +"your benefit.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4561 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4571 msgid "" "Cory operates under the premise that artists benefit when there are more, " "rather than fewer, places where people can access their work. The Internet " -"has opened up those avenues, but DRM is designed to limit them. “On the one " -"hand, we can credibly make our work available to a widely dispersed " -"audience,” he said. “On the other hand, the intermediaries we historically " -"sold to are making it harder to go around them.” Cory continually looks for " -"ways to reach his audience without relying upon major platforms that will " -"try to take control over his work." +"has opened up those avenues, but DRM is designed to limit them. <quote>On " +"the one hand, we can credibly make our work available to a widely dispersed " +"audience,</quote> he said. <quote>On the other hand, the intermediaries we " +"historically sold to are making it harder to go around them.</quote> Cory " +"continually looks for ways to reach his audience without relying upon major " +"platforms that will try to take control over his work." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4572 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4582 msgid "" "Cory says his e-book sales have been lower than those of his competitors, " "and he attributes some of that to the CC license making the work available " @@ -5880,40 +5920,40 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4583 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4593 msgid "" "Fans are particularly willing to pay when they feel personally connected to " "the artist. Cory works hard to create that personal connection. One way he " -"does this is by personally answering every single email he gets. “If you " -"look at the history of artists, most die in penury,” he said. “That reality " -"means that for artists, we have to find ways to support ourselves when " -"public tastes shift, when copyright stops producing. Future-proofing your " -"artistic career in many ways means figuring out how to stay connected to " -"those people who have been touched by your work.”" +"does this is by personally answering every single email he gets. <quote>If " +"you look at the history of artists, most die in penury,</quote> he " +"said. <quote>That reality means that for artists, we have to find ways to " +"support ourselves when public tastes shift, when copyright stops producing. " +"Future-proofing your artistic career in many ways means figuring out how to " +"stay connected to those people who have been touched by your work.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4594 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4605 msgid "" "Cory’s realism about the difficulty of making a living in the arts does not " "reflect pessimism about the Internet age. Instead, he says the fact that it " "is hard to make a living as an artist is nothing new. What is new, he writes " -"in his book, “is how many ways there are to make things, and to get them " -"into other people’s hands and minds.”" +"in his book, <quote>is how many ways there are to make things, and to get " +"them into other people’s hands and minds.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4602 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4613 msgid "It has never been easier to think like a dandelion." msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4606 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4617 msgid "Figshare" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4609 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4620 msgid "" "Figshare is a for-profit company offering an online repository where " "researchers can preserve and share the output of their research, including " @@ -5921,29 +5961,29 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4615 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4626 msgid "<ulink url=\"http://figshare.com\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4617 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4628 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: platform providing paid " "services to creators" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4620 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4631 msgid "<emphasis role=\"strong\">Interview date</emphasis>: January 28, 2016" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4623 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4634 msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Mark Hahnel, founder" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4631 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4642 msgid "" "Figshare’s mission is to change the face of academic publishing through " "improved dissemination, discoverability, and reusability of scholarly " @@ -5956,7 +5996,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4642 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4653 msgid "" "Figshare founder Mark Hahnel often gets asked: How do you make money? How do " "we know you’ll be here in five years? Can you, as a for-profit venture, be " @@ -5964,7 +6004,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4647 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4658 msgid "" "Mark traces the origins of Figshare back to when he was a graduate student " "getting his PhD in stem cell biology. His research involved working with " @@ -5975,7 +6015,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4656 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4667 msgid "" "Mark does not consider himself an advanced software programmer. " "Fortunately, things like cloud-based computing and wikis had become " @@ -5984,7 +6024,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4663 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4674 msgid "" "There were two key needs: licenses to make the data citable, and persistent " "identifiers— URL links that always point back to the original object " @@ -5992,7 +6032,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4669 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4680 msgid "" "Mark chose Digital Object Identifiers (DOIs) to meet the need for a " "persistent identifier. In the DOI system, an object’s metadata is stored as " @@ -6003,7 +6043,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4678 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4689 msgid "" "As for licenses, Mark chose Creative Commons. The open-access and " "open-science communities were already using and recommending Creative " @@ -6013,7 +6053,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4686 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4697 msgid "" "So Mark began using DOIs and Creative Commons for his own research work. He " "had a science blog where he wrote about it and made all his data " @@ -6022,7 +6062,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4692 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4703 msgid "" "People liked the interface and simple upload process. People started asking " "if they could also share theses, grant proposals, and code. Inclusion of " @@ -6032,7 +6072,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4700 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4711 msgid "" "Mark sought investment to make this into a scalable product. After a few " "unsuccessful funding pitches, UK-based Digital Science expressed interest " @@ -6041,7 +6081,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4707 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4718 msgid "" "Under the freemium model, academics upload their research to Figshare for " "storage and sharing for free. Each research object is licensed with Creative " @@ -6049,12 +6089,12 @@ msgid "" "fee for gigabytes of private storage space, and for private online space " "designed for a set number of research collaborators, which is ideal for " "larger teams and geographically dispersed research groups. Figshare sums up " -"its value proposition to researchers as “You retain ownership. You license " -"it. You get credit. We just make sure it persists.”" +"its value proposition to researchers as <quote>You retain ownership. You " +"license it. You get credit. We just make sure it persists.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4718 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4730 msgid "" "In January 2012, Figshare was launched. (The fig in Figshare stands for " "figures.) Using investment funds, Mark made significant improvements to " @@ -6066,7 +6106,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4728 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4740 msgid "" "Figshare diversified its business model to include services for " "journals. Figshare began hosting large amounts of data for the journals’ " @@ -6082,7 +6122,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4742 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4754 msgid "" "Governments allocate significant public funds to research. In parallel with " "the launch of Figshare, governments around the world began requesting the " @@ -6094,7 +6134,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4752 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4764 msgid "" "Figshare now offers a range of fee-based services to institutions, including " "their own minibranded Figshare space (called Figshare for Institutions) that " @@ -6106,7 +6146,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4762 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4774 msgid "" "As with researchers and publishers, Fig-share encouraged institutions to " "share their research with CC BY (Attribution) and their data with CC0 (into " @@ -6120,7 +6160,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4775 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4787 msgid "" "For Mark this created a conflict. On the one hand, the principles and " "benefits of open science are at the heart of Figshare, and Mark believes CC " @@ -6132,7 +6172,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4785 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4797 msgid "" "Mark is thinking of doing a Figshare study that tracks research " "dissemination according to Creative Commons license, and gathering metrics " @@ -6143,21 +6183,21 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4798 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4810 msgid "" "<ulink " "url=\"http://figshare.com/articles/Journal_subscription_costs_FOIs_to_UK_universities/1186832\"/>" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4801 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4813 msgid "" "<ulink " "url=\"http://retr0.shinyapps.io/journal_costs/?year=2014&inst=19,22,38,42,59,64,80,95,136\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4793 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4805 msgid "" "Figshare has an Application Programming Interface (API) that makes it " "possible for data to be pulled from Figshare and used in other " @@ -6171,7 +6211,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4804 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4816 msgid "" "The free version of Figshare has built a community of academics, who through " "word of mouth and presentations have promoted and spread awareness of " @@ -6184,12 +6224,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4819 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4831 msgid "<ulink url=\"http://figshare.com/features\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4815 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4827 msgid "" "Mark says his success is partly about being in the right place at the right " "time. He also believes that the diversification of Figshare’s model over " @@ -6203,7 +6243,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4826 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4838 msgid "" "Today Figshare has 26 million–plus page views, 7.5 million–plus downloads, " "800,000–plus user uploads, 2 million–plus articles, 500,000-plus " @@ -6213,7 +6253,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4834 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4846 msgid "" "Figshare uses the revenue it generates from the premium subscribers, journal " "publishers, and institutions to fund and expand what it can offer to " @@ -6229,12 +6269,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4849 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4861 msgid "Figure.NZ" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4852 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4864 msgid "" "Figure.NZ is a nonprofit charity that makes an online data platform designed " "to make data reusable and easy to understand. Founded in 2012 in New " @@ -6242,36 +6282,36 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4857 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4869 msgid "<ulink url=\"http://figure.nz\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4859 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4871 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: platform providing paid " "services to creators, donations, sponsorships" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4862 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4874 msgid "<emphasis role=\"strong\">Interview date</emphasis>: May 3, 2016" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4864 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4876 msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Lillian Grace, founder" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4873 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4885 msgid "" "<ulink " "url=\"http://www.nzdatafutures.org.nz/sites/default/files/NZDFF_harness-the-power.pdf\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4872 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4884 msgid "" "In the paper Harnessing the Economic and Social Power of Data presented at " "the New Zealand Data Futures Forum in 2014,<placeholder type=\"footnote\" " @@ -6292,20 +6332,20 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4891 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4903 msgid "" "Lillian had the idea for Figure.NZ in February 2012 while working for the " "New Zealand Institute, a think tank concerned with improving economic " "prosperity, social well-being, environmental quality, and environmental " "productivity for New Zealand and New Zealanders. While giving talks to " -"community and business groups, Lillian realized “every single issue we " +"community and business groups, Lillian realized <quote>every single issue we " "addressed would have been easier to deal with if more people understood the " -"basic facts.” But understanding the basic facts sometimes requires data and " -"research that you often have to pay for." +"basic facts.</quote> But understanding the basic facts sometimes requires " +"data and research that you often have to pay for." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4902 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4914 msgid "" "Lillian began to imagine a website that lifted data up to a visual form that " "could be easily understood and freely accessed. Initially launched as Wiki " @@ -6320,7 +6360,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4916 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4928 msgid "" "Here’s how it works. Figure.NZ sources data from other organizations, " "including corporations, public repositories, government departments, and " @@ -6338,14 +6378,14 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4942 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4954 msgid "" "<ulink " "url=\"http://www.ict.govt.nz/guidance-and-resources/open-government/new-zealand-government-open-access-and-licensing-nzgoal-framework/\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4933 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4945 msgid "" "Lillian characterizes the initial decision to use Creative Commons as " "naively fortunate. It was first recommended to her by a colleague. Lillian " @@ -6363,7 +6403,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4949 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4961 msgid "" "Lillian thinks current ideas of what a business is are relatively new, only " "a hundred years old or so. She’s convinced that twenty years from now, we " @@ -6378,7 +6418,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4962 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4974 msgid "" "Although Figure.NZ is a social enterprise that openly licenses their data " "and graphs for everyone to use for free, they have taken care not to be " @@ -6398,7 +6438,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4981 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4993 msgid "" "Figure.NZ spends a lot of time seeking to understand the motivations of data " "collectors and to identify the channels where it can provide value. Every " @@ -6407,7 +6447,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:4987 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:4999 msgid "" "Figure.NZ has multiple lines of business. They provide commercial services " "to organizations that want their data publicly available and want to use " @@ -6424,27 +6464,27 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5003 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5015 msgid "" "Lillian notes that the current state of most data is terrible and often not " "well understood by the people who have it. This sometimes makes it difficult " "for customers and Figure.NZ to figure out what it would cost to import, " "standardize, and display that data in a useful way. To deal with this, " -"Figure.NZ uses “high-trust contracts,” where customers allocate a certain " -"budget to the task that Figure.NZ is then free to draw from, as long as " -"Figure.NZ frequently reports on what they’ve produced so the customer can " -"determine the value for money. This strategy has helped build trust and " -"transparency about the level of effort associated with doing work that has " -"never been done before." +"Figure.NZ uses <quote>high-trust contracts,</quote> where customers allocate " +"a certain budget to the task that Figure.NZ is then free to draw from, as " +"long as Figure.NZ frequently reports on what they’ve produced so the " +"customer can determine the value for money. This strategy has helped build " +"trust and transparency about the level of effort associated with doing work " +"that has never been done before." msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5021 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5034 msgid "<ulink url=\"http://figure.nz/business/\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5016 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5029 msgid "" "A second line of business is what Figure.NZ calls partners. ASB Bank and " "Statistics New Zealand are partners who back Figure.NZ’s efforts. As one " @@ -6454,12 +6494,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5024 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5037 msgid "<ulink url=\"http://figure.nz/patrons/\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5024 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5037 msgid "" "Figure.NZ also has patrons.<placeholder type=\"footnote\" id=\"0\"/> Patrons " "donate to topic areas they care about, directly enabling Figure.NZ to get " @@ -6468,7 +6508,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5030 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5043 msgid "" "Figure.NZ also accepts philanthropic donations, which are used to provide " "more content, extend technology, and improve services, or are targeted to " @@ -6477,7 +6517,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5036 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5049 msgid "" "Figure.NZ has morphed and grown over time. With data aggregation, curation, " "and visualizing services all in-house, Figure.NZ has developed a deep " @@ -6491,7 +6531,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5048 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5061 msgid "" "Figure.NZ’s website displays visuals and data associated with a wide range " "of categories including crime, economy, education, employment, energy, " @@ -6503,7 +6543,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5058 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5071 msgid "" "Figure.NZ believes data and visuals should be useful. They provide their " "customers with a data collection template and teach them why it’s important " @@ -6519,7 +6559,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5072 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5085 msgid "" "Lillian has a deep and profound vision for Figure.NZ that goes well beyond " "simply providing open-data services. She says things are different now. “We " @@ -6530,7 +6570,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5081 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5094 msgid "" "“But now we live in a world where it’s really easy to share information " "widely and also to communicate widely. In the world we live in now, the best " @@ -6538,7 +6578,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5087 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5100 msgid "" "“The use of numbers and data as a way of making well-informed decisions is " "one of the areas where there is the biggest gaps. We don’t really use " @@ -6546,7 +6586,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5093 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5106 msgid "" "“Part of the reason is the way data is spread across hundreds of sites. In " "addition, for the most part, deep thinking based on data is constrained to " @@ -6559,7 +6599,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5104 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5117 msgid "" "“Figure.NZ may be the first organization to assert that everyone can use " "numbers in their thinking, and it’s built a technological platform along " @@ -6568,33 +6608,34 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5111 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5124 msgid "" -"“Figure.NZ sees this as a new kind of alphabet that can help people analyze " -"what they see around them. A way to be thoughtful and informed about " +"<quote>Figure.NZ sees this as a new kind of alphabet that can help people " +"analyze what they see around them. A way to be thoughtful and informed about " "society. A means of engaging in conversation and shaping decision making " "that transcends personal experience. The long-term value and impact is " "almost impossible to measure, but the goal is to help citizens gain " -"understanding and work together in more informed ways to shape the future.”" +"understanding and work together in more informed ways to shape the " +"future.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5120 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5133 msgid "" "Lillian sees Figure.NZ’s model as having global potential. But for now, " "their focus is completely on making Figure.NZ work in New Zealand and to get " -"the “network effect”— users dramatically increasing value for themselves and " -"for others through use of their service. Creative Commons is core to making " -"the network effect possible." +"the <quote>network effect</quote>— users dramatically increasing value for " +"themselves and for others through use of their service. Creative Commons is " +"core to making the network effect possible." msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5129 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5142 msgid "Knowledge Unlatched" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5132 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5145 msgid "" "Knowledge Unlatched is a not-for-profit community interest company that " "brings libraries together to pool funds to publish open-access " @@ -6602,31 +6643,31 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5137 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5150 msgid "<ulink url=\"http://knowledgeunlatched.org\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5139 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5152 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: crowdfunding " "(specialized)" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5142 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5155 msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 26, 2016" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5145 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5158 msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Frances Pinter, founder" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5153 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5166 msgid "" -"The serial entrepreneur Dr. Frances Pinter has been at the forefront of " +"The serial entrepreneur Dr. Frances Pinter has been at the forefront of " "innovation in the publishing industry for nearly forty years. She founded " "the UK-based Knowledge Unlatched with a mission to enable open access to " "scholarly books. For Frances, the current scholarly- book-publishing system " @@ -6641,16 +6682,16 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5169 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5182 msgid "" -"Dr. Pinter has been in academic publishing most of her career. About ten " +"Dr. Pinter has been in academic publishing most of her career. About ten " "years ago, she became acquainted with the Creative Commons founder Lawrence " "Lessig and got interested in Creative Commons as a tool for both protecting " "content online and distributing it free to users." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5176 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5189 msgid "" "Not long after, she ran a project in Africa convincing publishers in Uganda " "and South Africa to put some of their content online for free using a " @@ -6659,7 +6700,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5182 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5195 msgid "" "In 2008, Bloomsbury Academic, a new imprint of Bloomsbury Publishing in the " "United Kingdom, appointed her its founding publisher in London. As part of " @@ -6677,18 +6718,18 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5199 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5212 msgid "" "Frances began to look at customer interest in the three forms of the book: " "1) the Creative Commons–licensed free online book in PDF form, 2) the " "printed book, and 3) a digital version of the book on an aggregator platform " -"with enhanced features. She thought of this as the “ice cream model”: the " -"free PDF was vanilla ice cream, the printed book was an ice cream cone, and " -"the enhanced e-book was an ice cream sundae." +"with enhanced features. She thought of this as the <quote>ice cream " +"model</quote>: the free PDF was vanilla ice cream, the printed book was an " +"ice cream cone, and the enhanced e-book was an ice cream sundae." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5208 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5221 msgid "" "After a while, Frances had an epiphany—what if there was a way to get " "libraries to underwrite the costs of making these books up until they’re " @@ -6699,17 +6740,18 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5217 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5230 msgid "" "This idea is similar to the article-processing charge some open-access " "journals charge researchers to cover publishing costs. Frances began to " "imagine a coalition of libraries paying for the prepress costs—a " -"“book-processing charge”—and providing everyone in the world with an " -"open-access version of the books released under a Creative Commons license." +"<quote>book-processing charge</quote>—and providing everyone in the world " +"with an open-access version of the books released under a Creative Commons " +"license." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5225 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5238 msgid "" "This idea really took hold in her mind. She didn’t really have a name for it " "but began talking about it and making presentations to see if there was " @@ -6722,35 +6764,35 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5236 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5249 msgid "" "She describes the business model in a paper called Knowledge Unlatched: " "Toward an Open and Networked Future for Academic Publishing:" msgstr "" #. type: Content of: <book><part><chapter><orderedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5243 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5256 msgid "" "Publishers offer titles for sale reflecting origination costs only via " "Knowledge Unlatched." msgstr "" #. type: Content of: <book><part><chapter><orderedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5249 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5262 msgid "" "Individual libraries select titles either as individual titles or as " "collections (as they do from library suppliers now)." msgstr "" #. type: Content of: <book><part><chapter><orderedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5255 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5268 msgid "" "Their selections are sent to Knowledge Unlatched specifying the titles to be " "purchased at the stated price(s)." msgstr "" #. type: Content of: <book><part><chapter><orderedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5261 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5274 msgid "" "The price, called a Title Fee (set by publishers and negotiated by Knowledge " "Unlatched), is paid to publishers to cover the fixed costs of publishing " @@ -6759,7 +6801,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><orderedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5270 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5283 msgid "" "Publishers make the selected titles available Open Access (on a Creative " "Commons or similar open license) and are then paid the Title Fee which is " @@ -6767,12 +6809,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><orderedlist><listitem><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5280 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5293 msgid "<ulink url=\"http://www.pinter.org.uk/pdfs/Toward_an_Open.pdf\"/>" msgstr "" #. type: Content of: <book><part><chapter><orderedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5277 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5290 msgid "" "Publishers make print copies, e-Pub, and other digital versions of selected " "titles available to member libraries at a discount that reflects their " @@ -6781,7 +6823,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5285 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5298 msgid "" "The first round of this model resulted in a collection of twenty-eight " "current titles from thirteen recognized scholarly publishers being " @@ -6793,14 +6835,14 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5296 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5309 msgid "" "<ulink " "url=\"http://collections.knowledgeunlatched.org/collection-availability-1/\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5295 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5308 msgid "" "The open-access, Creative Commons versions of these twenty-eight books are " "still available online.<placeholder type=\"footnote\" id=\"0\"/> Most books " @@ -6814,7 +6856,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5306 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5319 msgid "" "There are three cost variables to consider for each round: the overall cost " "incurred by the publishers, total cost for each library to acquire all the " @@ -6827,7 +6869,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5318 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5331 msgid "" "The second round, recently completed, unlatched seventy-eight books from " "twenty-six publishers. For this round, Frances was experimenting with the " @@ -6843,7 +6885,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5333 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5346 msgid "" "The longest part of the whole process is getting libraries to pledge and " "commit funds. It takes about five months, as library buy-in has to fit " @@ -6851,7 +6893,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5339 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5352 msgid "" "Knowledge Unlatched informs and recruits libraries through social media, " "mailing lists, listservs, and library associations. Of the three hundred " @@ -6863,7 +6905,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5349 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5362 msgid "" "Knowledge Unlatched is scaling up, offering 150 new titles in the second " "half of 2016. It will also offer backlist titles, and in 2017 will start to " @@ -6871,7 +6913,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5354 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5367 msgid "" "Knowledge Unlatched deliberately chose monographs as the initial type of " "book to unlatch. Monographs are foundational and important, but also " @@ -6879,7 +6921,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5360 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5373 msgid "" "The cost for the publisher to get to a first digital copy of a monograph is " "$5,000 to $50,000. A good one costs in the $10,000 to $15,000 " @@ -6891,12 +6933,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5377 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5390 msgid "<ulink url=\"http://www.knowledgeunlatched.org/featured-authors-section/\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5370 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5383 msgid "" "Authors don’t generally make a lot of royalties from monographs. Royalties " "range from zero dollars to 5 to 10 percent of receipts. The value to the " @@ -6909,7 +6951,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5380 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5393 msgid "" "Library budgets are constantly being squeezed, partly due to the inflation " "of journal subscriptions. But even without budget constraints, academic " @@ -6921,7 +6963,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5391 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5404 msgid "" "Knowledge Unlatched offers libraries a compelling economic argument. Many of " "the participating libraries would have bought a copy of the monograph " @@ -6931,7 +6973,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5399 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5412 msgid "" "Not only do the economics make sense, but there is very strong alignment " "with library mandates. The participating libraries pay less than they would " @@ -6939,20 +6981,20 @@ msgid "" "libraries. While this means nonparticipating libraries could be seen as free " "riders, in the library world, wealthy libraries are used to paying more than " "poor libraries and accept that part of their money should be spent to " -"support open access. “Free ride” is more like community responsibility. By " -"the end of March 2016, the round-one books had been downloaded nearly eighty " -"thousand times in 175 countries." +"support open access. <quote>Free ride</quote> is more like community " +"responsibility. By the end of March 2016, the round-one books had been " +"downloaded nearly eighty thousand times in 175 countries." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5411 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5425 msgid "" "For publishers, authors, and librarians, the Knowledge Unlatched model for " "monographs is a win-win-win." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5415 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5429 msgid "" "In the first round, Knowledge Unlatched’s overheads were covered by " "grants. In the second round, they aim to demonstrate the model is " @@ -6965,7 +7007,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5426 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5440 msgid "" "Frances believes that Knowledge Unlatched is tapping into new ways of " "valuing academic content. It’s about considering how many people can find, " @@ -6978,50 +7020,50 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5438 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5452 msgid "Lumen Learning" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5441 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5455 msgid "" "Lumen Learning is a for-profit company helping educational institutions use " "open educational resources (OER). Founded in 2013 in the U.S." msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5446 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5460 msgid "<ulink url=\"http://lumenlearning.com\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5448 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5462 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: charging for custom " "services, grant funding" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5451 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5465 msgid "<emphasis role=\"strong\">Interview date</emphasis>: December 21, 2015" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5454 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5468 msgid "" "<emphasis role=\"strong\">Interviewees</emphasis>: David Wiley and Kim " "Thanos, cofounders" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5468 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5482 msgid "<ulink url=\"http://lumenlearning.com/innovative-projects/\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5462 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5476 msgid "" -"Cofounded by open education visionary Dr. David Wiley and " +"Cofounded by open education visionary Dr. David Wiley and " "education-technology strategist Kim Thanos, Lumen Learning is dedicated to " "improving student success, bringing new ideas to pedagogy, and making " "education more affordable by facilitating adoption of open educational " @@ -7043,7 +7085,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5485 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5499 msgid "" "David and Kim went back and forth on whether it should be a nonprofit or " "for- profit. A nonprofit would make it a more comfortable fit with the " @@ -7055,7 +7097,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5495 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5509 msgid "" "But as a for-profit, they’d have to convince educational institutions to pay " "for what Lumen had to offer. On the positive side, they’d have more control " @@ -7066,7 +7108,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5504 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5518 msgid "" "Right from the start, David and Kim positioned Lumen Learning as a way to " "help institutions engage in open educational resources, or OER. OER are " @@ -7076,7 +7118,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5512 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5526 msgid "" "Originally, Lumen did custom contracts for each institution. This was " "complicated and challenging to manage. However, through that process " @@ -7092,33 +7134,33 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5528 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5542 msgid "replace expensive textbooks in high-enrollment courses with OER;" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5534 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5548 msgid "" "provide enrolled students day one access to Lumen’s fully customizable OER " "course materials through the institution’s learning-management system;" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5541 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5555 msgid "" "measure improvements in student success with metrics like passing rates, " "persistence, and course completion; and" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5547 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5561 msgid "" "collaborate with faculty to make ongoing improvements to OER based on " "student success research." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5553 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5567 msgid "" "Lumen has developed a suite of open, Creative Commons–licensed courseware in " "more than sixty-five subjects. All courses are freely and publicly available " @@ -7128,7 +7170,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5561 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5575 msgid "" "Then there are three types of bundled services that cost money. One option, " "which Lumen calls Candela courseware, offers integration with the " @@ -7138,7 +7180,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5569 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5583 msgid "" "A second option is Waymaker, which offers the services of Candela but adds " "personalized learning technologies, such as study plans, automated messages, " @@ -7148,7 +7190,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5576 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5590 msgid "" "The third and emerging line of business for Lumen is providing guidance and " "support for institutions and state systems that are pursuing the development " @@ -7159,7 +7201,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5585 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5599 msgid "" "Lumen generates revenue by charging for their value-added tools and services " "on top of their free courses, just as solar-power companies provide the " @@ -7177,7 +7219,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5602 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5616 msgid "" "In most cases, development of their courses is funded by the institution " "Lumen has a contract with. When creating new courses, Lumen typically works " @@ -7190,7 +7232,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5613 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5627 msgid "" "Sometimes faculty like the existing OER but not the way it is presented. The " "open licensing of existing OER allows Lumen to pick and choose from images, " @@ -7203,7 +7245,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5624 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5638 msgid "" "Using only OER made them experience firsthand how complex it could be to mix " "differently licensed work together. A common strategy with OER is to place " @@ -7213,7 +7255,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5632 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5646 msgid "" "Remixing OER often results in multiple attributions on every page of every " "course—text from one place, images from another, and videos from yet " @@ -7226,7 +7268,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5643 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5657 msgid "" "Lumen’s commitment to open licensing and helping low-income students has led " "to strong relationships with institutions, open-education enthusiasts, and " @@ -7236,7 +7278,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5651 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5665 msgid "" "To manage demand and ensure the success of projects, their strategy is to be " "proactive and focus on what’s going on in higher education in different " @@ -7251,7 +7293,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5664 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5678 msgid "" "As a business, Lumen is committed to openness. There are two core " "nonnegotiables: Lumen’s use of CC BY, the most permissive of the Creative " @@ -7263,7 +7305,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5674 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5688 msgid "" "Openness also means that Lumen’s OER must necessarily be nonexclusive and " "nonrivalrous. This represents several big challenges for the business model: " @@ -7275,7 +7317,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5684 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5698 msgid "" "In the OER sector, there are examples of corporations, and even " "institutions, acting as free riders. Some simply take and use open resources " @@ -7286,7 +7328,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5693 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5707 msgid "" "Lumen does track institutions accessing and using their free content. They " "proactively contact those institutions, with an estimate of how much their " @@ -7299,7 +7341,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5704 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5718 msgid "" "Lumen works hard to be a good corporate citizen in the OER community. For " "David and Kim, a good corporate citizen gives more than they take, adds " @@ -7310,7 +7352,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5713 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5727 msgid "" "Licensing all the content they produce with CC BY is a key part of giving " "more value than they take. They’ve also worked hard at finding the right " @@ -7319,7 +7361,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5719 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5733 msgid "" "As of the fall 2016 term, Lumen had eighty-six different open courses, " "working relationships with ninety-two institutions, and more than " @@ -7333,7 +7375,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5731 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5745 msgid "" "In creating Lumen Learning, David and Kim say they’ve landed on solutions " "they never imagined, and there is still a lot of learning taking place. For " @@ -7345,26 +7387,26 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5742 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5756 msgid "Jonathan Mann" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5745 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5759 msgid "" -"Jonathan Mann is a singer and songwriter who is most well known as the “Song " -"A Day” guy. Based in the U.S." +"Jonathan Mann is a singer and songwriter who is most well known as the " +"<quote>Song A Day</quote> guy. Based in the U.S." msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5748 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5762 msgid "" "<ulink url=\"http://jonathanmann.net\"/> and <ulink " "url=\"http://jonathanmann.bandcamp.com\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5751 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5765 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: charging for custom " "services, pay-what-you-want, crowdfunding (subscription-based), charging for " @@ -7372,25 +7414,26 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5756 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5770 msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 22, 2016" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5764 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5778 msgid "" -"Jonathan Mann thinks of his business model as “hustling”—seizing nearly " -"every opportunity he sees to make money. The bulk of his income comes from " -"writing songs under commission for people and companies, but he has a wide " -"variety of income sources. He has supporters on the crowdfunding site " -"Patreon. He gets advertising revenue from YouTube and Bandcamp, where he " -"posts all of his music. He gives paid speaking engagements about creativity " -"and motivation. He has been hired by major conferences to write songs " -"summarizing what speakers have said in the conference sessions." +"Jonathan Mann thinks of his business model as " +"<quote>hustling</quote>—seizing nearly every opportunity he sees to make " +"money. The bulk of his income comes from writing songs under commission for " +"people and companies, but he has a wide variety of income sources. He has " +"supporters on the crowdfunding site Patreon. He gets advertising revenue " +"from YouTube and Bandcamp, where he posts all of his music. He gives paid " +"speaking engagements about creativity and motivation. He has been hired by " +"major conferences to write songs summarizing what speakers have said in the " +"conference sessions." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5775 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5790 msgid "" "His entrepreneurial spirit is coupled with a willingness to take action " "quickly. A perfect illustration of his ability to act fast happened in 2010, " @@ -7403,16 +7446,16 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5786 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5801 msgid "" -"Jonathan’s successful “hustling” is also about old-fashioned persistence. He " -"is currently in his eighth straight year of writing one song each day. He " -"holds the Guinness World Record for consecutive daily songwriting, and he is " -"widely known as the “song-a-day guy.”" +"Jonathan’s successful <quote>hustling</quote> is also about old-fashioned " +"persistence. He is currently in his eighth straight year of writing one song " +"each day. He holds the Guinness World Record for consecutive daily " +"songwriting, and he is widely known as the <quote>song-a-day guy.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5793 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5808 msgid "" "He fell into this role by, naturally, seizing a random opportunity a friend " "alerted him to seven years ago—an event called Fun-A-Day, where people are " @@ -7424,7 +7467,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5803 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5818 msgid "" "He had a really good time doing the thirty-one-day challenge, so he decided " "to see if he could continue it for one year. He never stopped. He has " @@ -7441,7 +7484,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5819 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5834 msgid "" "Over time, the song-a-day gig became the basis of his livelihood. In the " "beginning, he made money one of two ways. The first was by entering a wide " @@ -7452,75 +7495,77 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5828 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5843 msgid "" -"His website explains his gig as “taking any message, from the super simple " -"to the totally complicated, and conveying that message through a heartfelt, " -"fun and quirky song.” He charges $500 to create a produced song and $300 for " -"an acoustic song. He has been hired for product launches, weddings, " -"conferences, and even Kickstarter campaigns like the one that funded the " -"production of this book." +"His website explains his gig as <quote>taking any message, from the super " +"simple to the totally complicated, and conveying that message through a " +"heartfelt, fun and quirky song.</quote> He charges $500 to create a produced " +"song and $300 for an acoustic song. He has been hired for product launches, " +"weddings, conferences, and even Kickstarter campaigns like the one that " +"funded the production of this book." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5837 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5852 msgid "" "Jonathan can’t recall when exactly he first learned about Creative Commons, " "but he began applying CC licenses to his songs and videos as soon as he " -"discovered the option. “CC seems like such a no-brainer,” Jonathan said. “I " -"don’t understand how anything else would make sense. It seems like such an " -"obvious thing that you would want your work to be able to be shared.”" +"discovered the option. <quote>CC seems like such a no-brainer,</quote> " +"Jonathan said. <quote>I don’t understand how anything else would make " +"sense. It seems like such an obvious thing that you would want your work to " +"be able to be shared.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5845 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5861 msgid "" "His songs are essentially marketing for his services, so obviously the " "further his songs spread, the better. Using CC licenses helps grease the " "wheels, letting people know that Jonathan allows and encourages them to " -"copy, interact with, and remix his music. “If you let someone cover your " -"song or remix it or use parts of it, that’s how music is supposed to work,” " -"Jonathan said. “That is how music has worked since the beginning of " -"time. Our me-me, mine-mine culture has undermined that.”" +"copy, interact with, and remix his music. <quote>If you let someone cover " +"your song or remix it or use parts of it, that’s how music is supposed to " +"work,</quote> Jonathan said. <quote>That is how music has worked since the " +"beginning of time. Our me-me, mine-mine culture has undermined that.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5855 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5871 msgid "" "There are some people who cover his songs fairly regularly, and he would " "never shut that down. But he acknowledges there is a lot more he could do to " -"build community. “There is all of this conventional wisdom about how to " -"build an audience online, and I generally think I don’t do any of that,” " -"Jonathan said." +"build community. <quote>There is all of this conventional wisdom about how " +"to build an audience online, and I generally think I don’t do any of " +"that,</quote> Jonathan said." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5862 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5878 msgid "" "He does have a fan community he cultivates on Bandcamp, but it isn’t his " -"major focus. “I do have a core audience that has stuck around for a really " -"long time, some even longer than I’ve been doing song-a-day,” he " -"said. “There is also a transitional aspect that drop in and get what they " -"need and then move on.” Focusing less on community building than other " -"artists makes sense given Jonathan’s primary income source of writing custom " -"songs for clients." +"major focus. <quote>I do have a core audience that has stuck around for a " +"really long time, some even longer than I’ve been doing song-a-day,</quote> " +"he said. <quote>There is also a transitional aspect that drop in and get " +"what they need and then move on.</quote> Focusing less on community building " +"than other artists makes sense given Jonathan’s primary income source of " +"writing custom songs for clients." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5872 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5888 msgid "" "Jonathan recognizes what comes naturally to him and leverages those " "skills. Through the practice of daily songwriting, he realized he has a gift " "for distilling complicated subjects into simple concepts and putting them to " -"music. In his song “How to Choose a Master Password,” Jonathan explained the " -"process of creating a secure password in a silly, simple song. He was hired " -"to write the song by a client who handed him a long technical blog post from " -"which to draw the information. Like a good (and rare) journalist, he " -"translated the technical concepts into something understandable." +"music. In his song <quote>How to Choose a Master Password,</quote> Jonathan " +"explained the process of creating a secure password in a silly, simple " +"song. He was hired to write the song by a client who handed him a long " +"technical blog post from which to draw the information. Like a good (and " +"rare) journalist, he translated the technical concepts into something " +"understandable." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5884 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5900 msgid "" "When he is hired by a client to write a song, he first asks them to send a " "list of talking points and other information they want to include in the " @@ -7529,14 +7574,15 @@ msgid "" "thing he tries to do is grok the core message and develop the chorus. Then " "he looks for connections or parts he can make rhyme. The entire process " "really does resemble good journalism, but of course the final product of his " -"work is a song rather than news. “There is something about being challenged " -"and forced to take information that doesn’t seem like it should be sung " -"about or doesn’t seem like it lends itself to a song,” he said. “I find that " -"creative challenge really satisfying. I enjoy getting lost in that process.”" +"work is a song rather than news. <quote>There is something about being " +"challenged and forced to take information that doesn’t seem like it should " +"be sung about or doesn’t seem like it lends itself to a song,</quote> he " +"said. <quote>I find that creative challenge really satisfying. I enjoy " +"getting lost in that process.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5899 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5916 msgid "" "Jonathan admits that in an ideal world, he would exclusively write the music " "he wanted to write, rather than what clients hire him to write. But his " @@ -7545,21 +7591,21 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5906 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5923 msgid "" "Jonathan uses nearly every tool possible to make money from his art, but he " "does have lines he won’t cross. He won’t write songs about things he " "fundamentally does not believe in, and there are times he has turned down " -"jobs on principle. He also won’t stray too much from his natural style. “My " -"style is silly, so I can’t really accommodate people who want something " -"super serious,” Jonathan said. “I do what I do very easily, and it’s part of " -"who I am.” Jonathan hasn’t gotten into writing commercials for the same " -"reasons; he is best at using his own unique style rather than mimicking " -"others." +"jobs on principle. He also won’t stray too much from his natural " +"style. <quote>My style is silly, so I can’t really accommodate people who " +"want something super serious,</quote> Jonathan said. <quote>I do what I do " +"very easily, and it’s part of who I am.</quote> Jonathan hasn’t gotten into " +"writing commercials for the same reasons; he is best at using his own unique " +"style rather than mimicking others." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5918 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5935 msgid "" "Jonathan’s song-a-day commitment exemplifies the power of habit and " "grit. Conventional wisdom about creative productivity, including advice in " @@ -7570,7 +7616,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5927 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5944 msgid "" "When he speaks about his work, he talks about how much the song-a-day " "process has changed him. Rather than seeing any given piece of work as " @@ -7580,7 +7626,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5934 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5951 msgid "" "Jonathan seems to have this mentality about his career more generally. He is " "constantly experimenting with ways to make a living while sharing his work " @@ -7590,20 +7636,20 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5942 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5958 msgid "" -"“Success feels like it’s over,” he said. “To a certain extent, a creative " -"person is not ever going to feel completely satisfied because then so much " -"of what drives you would be gone.”" +"<quote>Success feels like it’s over,</quote> he said. <quote>To a certain " +"extent, a creative person is not ever going to feel completely satisfied " +"because then so much of what drives you would be gone.</quote>" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5948 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5965 msgid "Noun Project" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5951 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5968 msgid "" "The Noun Project is a for-profit company offering an online platform to " "display visual icons from a global network of designers. Founded in 2010 in " @@ -7611,29 +7657,29 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5956 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5973 msgid "<ulink url=\"http://thenounproject.com\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5958 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5975 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: charging a transaction " "fee, charging for custom services" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5961 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5978 msgid "<emphasis role=\"strong\">Interview date</emphasis>: October 6, 2015" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5964 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5981 msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Edward Boatman, cofounder" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5972 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5989 msgid "" "The Noun Project creates and shares visual language. There are millions who " "use Noun Project symbols to simplify communication across borders, " @@ -7641,7 +7687,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5977 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:5994 msgid "" "The original idea for the Noun Project came to cofounder Edward Boatman " "while he was a student in architecture design school. He’d always done a lot " @@ -7652,7 +7698,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5985 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6002 msgid "" "When Edward went on to work at an architecture firm, he had to make a lot of " "presentation boards for clients. But finding high-quality sources for " @@ -7662,7 +7708,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:5993 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6010 msgid "" "With his partner, Sofya Polyakov, he began collecting symbols for a website " "and writing a business plan. Inspiration came from the book Professor and " @@ -7672,14 +7718,14 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6004 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6021 msgid "" "<ulink " "url=\"http://www.kickstarter.com/projects/tnp/building-a-free-collection-of-our-worlds-visual-sy/description\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6001 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6018 msgid "" "Then Edward got laid off during the recession, which turned out to be a huge " "catalyst. He decided to give his idea a go, and in 2010 Edward and Sofya " @@ -7692,17 +7738,17 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6010 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6027 msgid "" "They created a platform where symbols and icons could be uploaded, and " "Edward began recruiting talented designers to contribute their designs, a " "process he describes as a relatively easy sell. Lots of designers have old " -"drawings just gathering “digital dust” on their hard drives. It’s easy to " -"convince them to finally share them with the world." +"drawings just gathering <quote>digital dust</quote> on their hard " +"drives. It’s easy to convince them to finally share them with the world." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6018 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6035 msgid "" "The Noun Project currently has about seven thousand designers from around " "the world. But not all submissions are accepted. The Noun Project’s " @@ -7713,7 +7759,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6027 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6044 msgid "" "Creative Commons is an integral part of the Noun Project’s business model; " "this decision was inspired by Chris Anderson’s book Free: The Future of " @@ -7722,7 +7768,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6034 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6051 msgid "" "Edward knew he wanted to offer a free visual language while still providing " "some protection and reward for its contributors. There is a tension between " @@ -7737,7 +7783,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6048 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6065 msgid "" "Noun Project’s business model and means of generating revenue have evolved " "significantly over time. Their initial plan was to sell T-shirts with the " @@ -7745,11 +7791,12 @@ msgid "" "get a lot of email from people saying they loved the icons but asking if " "they could pay a fee instead of giving attribution. Ad agencies (among " "others) wanted to keep marketing and presentation materials clean and free " -"of attribution statements. For Edward, “That’s when our lightbulb went off.”" +"of attribution statements. For Edward, <quote>That’s when our lightbulb went " +"off.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6058 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6076 msgid "" "They asked their global network of designers whether they’d be open to " "receiving modest remuneration instead of attribution. Designers saw it as a " @@ -7759,7 +7806,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6065 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6083 msgid "" "The Noun Project first adopted a model whereby using an icon without giving " "attribution would cost $1.99 per icon. The model’s second iteration added a " @@ -7775,7 +7822,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6079 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6097 msgid "" "Customers then began asking for an application-programming interface (API), " "which would allow Noun Project icons and symbols to be directly accessed " @@ -7784,13 +7831,13 @@ msgid "" "know all of them in advance, so they built an API with a lot of " "flexibility. Knowing that most API applications would want to use the icons " "without giving attribution, the API was built with the aim of charging for " -"its use. You can use what’s called the “Playground API” for free to test how " -"it integrates with your application, but full implementation will require " -"you to purchase the API Pro version." +"its use. You can use what’s called the <quote>Playground API</quote> for " +"free to test how it integrates with your application, but full " +"implementation will require you to purchase the API Pro version." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6093 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6111 msgid "" "The Noun Project shares revenue with its international designers. For " "one-off purchases, the revenue is split 70 percent to the designer and 30 " @@ -7798,7 +7845,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6098 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6116 msgid "" "The revenue from premium purchases (the subscription and API options) is " "split a little differently. At the end of each month, the total revenue from " @@ -7811,12 +7858,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6110 MadewithCreativeCommonsmostup-to-dateversion.xml:6182 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6128 MadewithCreativeCommonsmostup-to-dateversion.xml:6200 msgid "<ulink url=\"http://thenounproject.com/handbook/royalties/#getting_paid\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6109 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6127 msgid "" "The Noun Project tries to be completely transparent about their royalty " "structure.<placeholder type=\"footnote\" id=\"0\"/> They tend to over " @@ -7825,7 +7872,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6114 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6132 msgid "" "For most creators, contributing to the Noun Project is not a full-time job " "but something they do on the side. Edward categorizes monthly earnings for " @@ -7834,7 +7881,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6121 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6139 msgid "" "Recently the Noun Project launched a new app called Lingo. Designers can " "use Lingo to organize not just their Noun Project icons and symbols but also " @@ -7849,7 +7896,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6135 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6153 msgid "" "The Noun Project gives a ton of value away for free. A very large percentage " "of their roughly one million members have a free account, but there are " @@ -7859,15 +7906,16 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6142 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6160 msgid "" -"For Edward, “creating, sharing, and celebrating the world’s visual language” " -"is the most important aspect of what they do; it’s their stated mission. It " -"differentiates them from others who offer graphics, icons, or clip art." +"For Edward, <quote>creating, sharing, and celebrating the world’s visual " +"language</quote> is the most important aspect of what they do; it’s their " +"stated mission. It differentiates them from others who offer graphics, " +"icons, or clip art." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6148 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6166 msgid "" "Noun Project creators agree. When surveyed on why they participate in the " "Noun Project, this is how designers rank their reasons: 1) to support the " @@ -7878,7 +7926,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6157 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6175 msgid "" "In Edward’s view, Creative Commons is central to their mission of sharing " "and social good. Using Creative Commons makes the Noun Project’s mission " @@ -7887,19 +7935,19 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6164 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6182 msgid "" -"Edward told us, “Don’t underestimate the power of a passionate community " -"around your product or your business. They are going to go to bat for you " -"when you’re getting ripped in the media. If you go down the road of choosing " -"to work with Creative Commons, you’re taking the first step to building a " -"great community and tapping into a really awesome community that comes with " -"it. But you need to continue to foster that community through other " -"initiatives and continue to nurture it.”" +"Edward told us, <quote>Don’t underestimate the power of a passionate " +"community around your product or your business. They are going to go to bat " +"for you when you’re getting ripped in the media. If you go down the road of " +"choosing to work with Creative Commons, you’re taking the first step to " +"building a great community and tapping into a really awesome community that " +"comes with it. But you need to continue to foster that community through " +"other initiatives and continue to nurture it.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6174 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6192 msgid "" "The Noun Project nurtures their creators’ second motivation—promoting a " "personal brand—by connecting every icon and symbol to the creator’s name and " @@ -7908,7 +7956,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6181 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6199 msgid "" "The Noun Project also builds community through Iconathons—hackathons for " "icons.<placeholder type=\"footnote\" id=\"0\"/> In partnership with a " @@ -7920,7 +7968,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6190 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6208 msgid "" "Providing a free version of their product that satisfies a lot of their " "customers’ needs has actually enabled the Noun Project to build the paid " @@ -7932,12 +7980,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6201 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6219 msgid "Open Data Institute" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6204 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6222 msgid "" "The Open Data Institute is an independent nonprofit that connects, equips, " "and inspires people around the world to innovate with data. Founded in 2012 " @@ -7945,31 +7993,31 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6209 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6227 msgid "<ulink url=\"http://theodi.org\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6211 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6229 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: grant and government " "funding, charging for custom services, donations" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6214 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6232 msgid "<emphasis role=\"strong\">Interview date</emphasis>: November 11, 2015" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6217 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6235 msgid "" "<emphasis role=\"strong\">Interviewee</emphasis>: Jeni Tennison, technical " "director" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6225 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6243 msgid "" "Cofounded by Sir Tim Berners-Lee and Sir Nigel Shadbolt in 2012, the " "London-based Open Data Institute (ODI) offers data-related training, events, " @@ -7981,7 +8029,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6235 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6253 msgid "" "Data underpins planning and decision making across all aspects of " "society. Weather data helps farmers know when to plant their crops, flight " @@ -7995,7 +8043,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6247 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6265 msgid "" "The Open Data Institute’s 2012–17 business plan starts out by describing its " "vision to establish itself as a world-leading center and to research and be " @@ -8005,49 +8053,50 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6257 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6275 msgid "" "demonstrate the commercial value of open government data and how open-data " "policies affect this;" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6263 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6281 msgid "develop the economic benefits case and business models for open data;" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6269 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6287 msgid "help UK businesses use open data; and" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6274 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6292 msgid "" "<ulink " "url=\"http://e642e8368e3bf8d5526e-464b4b70b4554c1a79566214d402739e.r6.cf3.rackcdn.com/odi-business-plan-may-release.pdf\"/>" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6274 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6292 msgid "" "show how open data can improve public services.<placeholder " "type=\"footnote\" id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6279 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6297 msgid "" "ODI is very explicit about how it wants to make open business models, and " "defining what this means. Jeni Tennison, ODI’s technical director, puts it " -"this way: “There is a whole ecosystem of open—open-source software, open " -"government, open-access research—and a whole ecosystem of data. ODI’s work " -"cuts across both, with an emphasis on where they overlap—with open data.” " -"ODI’s particular focus is to show open data’s potential for revenue." +"this way: <quote>There is a whole ecosystem of open—open-source software, " +"open government, open-access research—and a whole ecosystem of data. ODI’s " +"work cuts across both, with an emphasis on where they overlap—with open " +"data.</quote> ODI’s particular focus is to show open data’s potential for " +"revenue." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6289 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6307 msgid "" "As an independent nonprofit, ODI secured £10 million over five years from " "the UK government via Innovate UK, an agency that promotes innovation in " @@ -8057,7 +8106,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6297 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6315 msgid "" "Jeni started out as a developer and technical architect for data.gov.uk, the " "UK government’s pioneering open-data initiative. She helped make data sets " @@ -8067,7 +8116,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6304 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6322 msgid "" "ODI strives to have half its annual budget come from the core UK government " "and Omidyar grants, and the other half from project-based research and " @@ -8077,19 +8126,19 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6312 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6330 msgid "" "On the commercial side, ODI generates funding through memberships, training, " "and advisory services." msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6327 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6345 msgid "<ulink url=\"http://directory.theodi.org/members\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6316 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6334 msgid "" "You can join the ODI as an individual or commercial member. Individual " "membership is pay-what-you-can, with options ranging from £1 to " @@ -8104,7 +8153,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6330 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6348 msgid "" "ODI provides standardized open data training courses in which anyone can " "enroll. The initial idea was to offer an intensive and academically oriented " @@ -8112,14 +8161,14 @@ msgid "" "that. Instead, they offered a five-day-long public training course, which " "has subsequently been reduced to three days; now the most popular course is " "one day long. The fee, in addition to the time commitment, can be a barrier " -"for participation. Jeni says, “Most of the people who would be able to pay " -"don’t know they need it. Most who know they need it can’t pay.” " +"for participation. Jeni says, <quote>Most of the people who would be able to " +"pay don’t know they need it. Most who know they need it can’t pay.</quote> " "Public-sector organizations sometimes give vouchers to their employees so " "they can attend as a form of professional development." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6344 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6362 msgid "" "ODI customizes training for clients as well, for which there is more " "demand. Custom training usually emerges through an established relationship " @@ -8130,7 +8179,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6353 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6371 msgid "" "Education about open data is also a part of ODI’s annual summit event, where " "curated presentations and speakers showcase the work of ODI and its members " @@ -8140,7 +8189,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6361 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6379 msgid "" "In addition to memberships and training, ODI provides advisory services to " "help with technical-data support, technology development, change management, " @@ -8151,12 +8200,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6370 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6388 msgid "On the commercial side, the following value propositions seem to resonate:" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6376 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6394 msgid "" "Data-driven insights. Businesses need data from outside their business to " "get more insight. Businesses can generate value and more effectively pursue " @@ -8164,7 +8213,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6384 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6402 msgid "" "Open innovation. Many large-scale enterprises are aware they don’t innovate " "very well. One way they can innovate is to open up their data. ODI " @@ -8174,7 +8223,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6393 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6411 msgid "" "Corporate social responsibility. While this resonates with businesses, ODI " "cautions against having it be the sole reason for making data open. If a " @@ -8183,18 +8232,19 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6402 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6420 msgid "" "During their early years, ODI wanted to focus solely on the United " "Kingdom. But in their first year, large delegations of government visitors " "from over fifty countries wanted to learn more about the UK government’s " "open-data practices and how ODI saw that translating into economic " "value. They were contracted as a service provider to international " -"governments, which prompted a need to set up international ODI “nodes.”" +"governments, which prompted a need to set up international ODI " +"<quote>nodes.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6411 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6429 msgid "" "Nodes are franchises of the ODI at a regional or city level. Hosted by " "existing (for-profit or not-for-profit) organizations, they operate locally " @@ -8208,14 +8258,14 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6425 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6443 msgid "" "<ulink url=\"http://theodi.org/odi-startup-programme\"/>; <ulink " "url=\"http://theodi.org/open-data-incubator-for-europe\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6423 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6441 msgid "" "ODI also runs programs to help start-ups in the UK and across Europe develop " "a sustainable business around open data, offering mentoring, advice, " @@ -8223,7 +8273,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6429 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6447 msgid "" "A big part of ODI’s business model revolves around community " "building. Memberships, training, summits, consulting services, nodes, and " @@ -8234,12 +8284,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6443 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6461 msgid "<ulink url=\"http://certificates.theodi.org\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6438 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6456 msgid "" "ODI has created an online tool that organizations can use to assess the " "legal, practical, technical, and social aspects of their open data. If it is " @@ -8250,7 +8300,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6446 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6464 msgid "" "Separate from commercial activities, the ODI generates funding through " "research grants. Research includes looking at evidence on the impact of open " @@ -8259,16 +8309,16 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6452 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6470 msgid "" "Creative Commons 4.0 licenses cover database rights and ODI recommends CC " "BY, CC BY-SA, and CC0 for data releases. ODI encourages publishers of data " -"to use Creative Commons licenses rather than creating new “open licenses” of " -"their own." +"to use Creative Commons licenses rather than creating new <quote>open " +"licenses</quote> of their own." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6458 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6477 msgid "" "For ODI, open is at the heart of what they do. They also release any " "software code they produce under open-source-software licenses, and " @@ -8282,12 +8332,12 @@ msgid "" "people pay for the advice ODI gives them, not for the methodologies they " "use. Producing open content, data, and source code helps establish " "credibility and creates leads for the paid services that they " -"offer. According to Jeni, “The biggest lesson we have learned is that it is " -"completely possible to be open, get customers, and make money.”" +"offer. According to Jeni, <quote>The biggest lesson we have learned is that " +"it is completely possible to be open, get customers, and make money.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6476 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6495 msgid "" "To serve as evidence of a successful open business model and return on " "investment, ODI has a public dashboard of key performance indicators. Here " @@ -8295,7 +8345,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6484 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6503 msgid "" "Total amount of cash investments unlocked in direct investments in ODI, " "competition funding, direct contracts, and partnerships, and income that ODI " @@ -8304,46 +8354,46 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6492 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6511 msgid "Total number of active members and nodes across the globe: 1,350" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6498 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6517 msgid "Total sales since ODI began: £7.44 million" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6503 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6522 msgid "" "Total number of unique people reached since ODI began, in person and online: " "2.2 million" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6509 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6528 msgid "Total Open Data Certificates created: 151,000" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6515 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6534 msgid "<ulink url=\"http://dashboards.theodi.org/company/all\"/>" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6514 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6533 msgid "" "Total number of people trained by ODI and its nodes since ODI began: " "5,080<placeholder type=\"footnote\" id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6521 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6540 msgid "OpenDesk" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6524 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6543 msgid "" "Opendesk is a for-profit company offering an online platform that connects " "furniture designers around the world with customers and local makers who " @@ -8351,31 +8401,31 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6530 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6549 msgid "<ulink url=\"http://www.opendesk.cc\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6532 MadewithCreativeCommonsmostup-to-dateversion.xml:8947 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6551 MadewithCreativeCommonsmostup-to-dateversion.xml:8982 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: charging a transaction " "fee" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6535 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6554 msgid "<emphasis role=\"strong\">Interview date</emphasis>: November 4, 2015" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6538 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6557 msgid "" "<emphasis role=\"strong\">Interviewees</emphasis>: Nick Ierodiaconou and " "Joni Steiner, cofounders" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6546 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6565 msgid "" "Opendesk is an online platform that connects furniture designers around the " "world not just with customers but also with local registered makers who " @@ -8384,7 +8434,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6552 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6571 msgid "" "Cofounders Nick Ierodiaconou and Joni Steiner studied and worked as " "architects together. They also made goods. Their first client was Mint " @@ -8392,17 +8442,18 @@ msgid "" "digital fabrication, and Mint’s interest in open licensing got them to " "thinking how the open-source world may interact and apply to physical " "goods. They sought to design something for their client that was also " -"reproducible. As they put it, they decided to “ship the recipe, but not the " -"goods.” They created the design using software, put it under an open " -"license, and had it manufactured locally near the client. This was the start " -"of the idea for Opendesk. The idea for Wikihouse—another open project " -"dedicated to accessible housing for all—started as discussions around the " -"same table. The two projects ultimately went on separate paths, with " -"Wikihouse becoming a nonprofit foundation and Opendesk a for-profit company." +"reproducible. As they put it, they decided to <quote>ship the recipe, but " +"not the goods.</quote> They created the design using software, put it under " +"an open license, and had it manufactured locally near the client. This was " +"the start of the idea for Opendesk. The idea for Wikihouse—another open " +"project dedicated to accessible housing for all—started as discussions " +"around the same table. The two projects ultimately went on separate paths, " +"with Wikihouse becoming a nonprofit foundation and Opendesk a for-profit " +"company." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6569 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6588 msgid "" "When Nick and Joni set out to create Opendesk, there were a lot of questions " "about the viability of distributed manufacturing. No one was doing it in a " @@ -8411,7 +8462,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6576 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6595 msgid "" "And now this sector is emerging, and Nick and Joni are highly interested in " "the commercialization aspects of it. As part of coming up with a business " @@ -8424,7 +8475,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6587 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6606 msgid "" "When designing the Opendesk system, they had two goals. They wanted anyone, " "anywhere in the world, to be able to download designs so that they could be " @@ -8434,7 +8485,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6594 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6613 msgid "" "They gave a lot of thought to three angles—the potential for social sharing, " "allowing designers to choose their license, and the impact these choices " @@ -8442,7 +8493,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6599 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6618 msgid "" "In support of social sharing, Opendesk actively advocates for (but doesn’t " "demand) open licensing. And Nick and Joni are agnostic about which Creative " @@ -8452,21 +8503,22 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6610 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6630 msgid "<ulink url=\"http://www.opendesk.cc/designers\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6607 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6626 msgid "" "For the most part, designers love the idea of sharing content. They " "understand that you get positive feedback when you’re attributed, what Nick " -"and Joni called “reputational glow.” And Opendesk does an awesome job " -"profiling the designers.<placeholder type=\"footnote\" id=\"0\"/>" +"and Joni called <quote>reputational glow.</quote> And Opendesk does an " +"awesome job profiling the designers.<placeholder type=\"footnote\" " +"id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6613 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6633 msgid "" "While designers are largely OK with personal sharing, there is a concern " "that someone will take the design and manufacture the furniture in bulk, " @@ -8475,7 +8527,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6620 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6640 msgid "" "Anyone can download a design and make it themselves, provided it’s for " "noncommercial use — and there have been many, many downloads. Or users can " @@ -8488,25 +8540,25 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6637 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6657 msgid "<ulink url=\"http://www.opendesk.cc/open-making/makers/\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6630 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6650 msgid "" "Makers benefit from being part of Opendesk’s network. Making furniture for " "local customers is paid work, and Opendesk generates business for them. Joni " -"said, “Finding a whole network and community of makers was pretty easy " +"said, <quote>Finding a whole network and community of makers was pretty easy " "because we built a site where people could write in about their " "capabilities. Building the community by learning from the maker community is " -"how we have moved forward.” Opendesk now has relationships with hundreds of " -"makers in countries all around the world.<placeholder type=\"footnote\" " -"id=\"0\"/>" +"how we have moved forward.</quote> Opendesk now has relationships with " +"hundreds of makers in countries all around the world.<placeholder " +"type=\"footnote\" id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6640 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6660 msgid "" "The makers are a critical part of the Opendesk business model. Their model " "builds off the makers’ quotes. Here’s how it’s expressed on Opendesk’s " @@ -8514,14 +8566,14 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6645 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6665 msgid "" "When customers buy an Opendesk product directly from a registered maker, " "they pay:" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6651 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6671 msgid "" "the manufacturing cost as set by the maker (this covers material and labour " "costs for the product to be manufactured and any extra assembly costs " @@ -8529,14 +8581,14 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6658 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6678 msgid "" "a design fee for the designer (a design fee that is paid to the designer " "every time their design is used)" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6664 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6684 msgid "" "a percentage fee to the Opendesk platform (this supports the infrastructure " "and ongoing development of the platform that helps us build out our " @@ -8544,7 +8596,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6671 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6691 msgid "" "a percentage fee to the channel through which the sale is made (at the " "moment this is Opendesk, but in the future we aim to open this up to " @@ -8553,14 +8605,14 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6680 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6700 msgid "" "a local delivery service charge (the delivery is typically charged by the " "maker, but in some cases may be paid to a third-party delivery partner)" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6687 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6707 msgid "" "charges for any additional services the customer chooses, such as on-site " "assembly (additional services are discretionary—in many cases makers will be " @@ -8569,24 +8621,24 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6696 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6716 msgid "<ulink url=\"http://www.opendesk.cc/open-making/join\"/>" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6695 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6715 msgid "" "local sales taxes (variable by customer and maker location)<placeholder " "type=\"footnote\" id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6701 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6721 msgid "They then go into detail how makers’ quotes are created:" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6704 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6724 msgid "" "When a customer wants to buy an Opendesk . . . they are provided with a " "transparent breakdown of fees including the manufacturing cost, design fee, " @@ -8599,34 +8651,34 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6717 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6737 msgid "" "manufacturing cost: fabrication, finishing and any other costs as set by the " "maker (excluding any services like delivery or on-site assembly)" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6724 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6744 msgid "design fee: 8 percent of the manufacturing cost" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6729 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6749 msgid "platform fee: 12 percent of the manufacturing cost" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6734 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6754 msgid "channel fee: 18 percent of the manufacturing cost" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6739 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6759 msgid "sales tax: as applicable (depends on product and location)" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6744 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6764 msgid "" "Opendesk shares revenue with their community of designers. According to " "Nick and Joni, a typical designer fee is around 2.5 percent, so Opendesk’s 8 " @@ -8634,7 +8686,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6750 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6770 msgid "" "The Opendesk website features stories of designers and makers. Denis Fuzii " "published the design for the Valovi Chair from his studio in São Paulo. His " @@ -8644,7 +8696,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6758 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6778 msgid "" "To manage resources and remain effective, Opendesk has so far focused on a " "very narrow niche—primarily office furniture of a certain simple aesthetic, " @@ -8655,17 +8707,17 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6767 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6787 msgid "" -"On their website, Opendesk describes what they do as “open making”: " -"“Designers get a global distribution channel. Makers get profitable jobs and " -"new customers. You get designer products without the designer price tag, a " -"more social, eco-friendly alternative to mass-production and an affordable " -"way to buy custom-made products.”" +"On their website, Opendesk describes what they do as <quote>open " +"making</quote>: <quote>Designers get a global distribution channel. Makers " +"get profitable jobs and new customers. You get designer products without the " +"designer price tag, a more social, eco-friendly alternative to " +"mass-production and an affordable way to buy custom-made products.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6775 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6795 msgid "" "Nick and Joni say that customers like the fact that the furniture has a " "known provenance. People really like that their furniture was designed by a " @@ -8675,24 +8727,24 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6788 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6808 msgid "<ulink url=\"http://openmaking.is\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6783 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6803 msgid "" "Nick and Joni are taking a community-based approach to define and evolve " -"Opendesk and the “open making” business model. They’re engaging thought " -"leaders and practitioners to define this new movement. They have a separate " -"Open Making site, which includes a manifesto, a field guide, and an " -"invitation to get involved in the Open Making community.<placeholder " +"Opendesk and the <quote>open making</quote> business model. They’re " +"engaging thought leaders and practitioners to define this new movement. They " +"have a separate Open Making site, which includes a manifesto, a field guide, " +"and an invitation to get involved in the Open Making community.<placeholder " "type=\"footnote\" id=\"0\"/> People can submit ideas and discuss the " "principles and business practices they’d like to see used." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6792 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6812 msgid "" "Nick and Joni talked a lot with us about intellectual property (IP) and " "commercialization. Many of their designers fear the idea that someone could " @@ -8702,29 +8754,29 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6800 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6820 msgid "" "Opendesk established a set of principles for what their community considers " "commercial and noncommercial use. Their website states:" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6804 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6824 msgid "It is unambiguously commercial use when anyone:" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6809 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6829 msgid "charges a fee or makes a profit when making an Opendesk" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6814 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6834 msgid "sells (or bases a commercial service on) an Opendesk" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6819 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6839 msgid "" "It follows from this that noncommercial use is when you make an Opendesk " "yourself, with no intention to gain commercial advantage or monetary " @@ -8732,28 +8784,28 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6827 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6847 msgid "" "you are an individual with your own CNC machine, or access to a shared CNC " "machine, and will personally cut and make a few pieces of furniture yourself" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6834 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6854 msgid "" "you are a student (or teacher) and you use the design files for educational " "purposes or training (and do not intend to sell the resulting pieces)" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6841 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6861 msgid "" "you work for a charity and get furniture cut by volunteers, or by employees " "at a fab lab or maker space" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6847 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6867 msgid "" "Whether or not people technically are doing things that implicate IP, Nick " "and Joni have found that people tend to comply with the wishes of creators " @@ -8761,11 +8813,12 @@ msgid "" "replace some of the thorny legal issues. In their business model, Nick and " "Joni are trying to suspend the focus on IP and build an open business model " "that works for all stakeholders—designers, channels, manufacturers, and " -"customers. For them, the value Opendesk generates hangs off “open,” not IP." +"customers. For them, the value Opendesk generates hangs off " +"<quote>open,</quote> not IP." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6858 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6878 msgid "" "The mission of Opendesk is about relocalizing manufacturing, which changes " "the way we think about how goods are made. Commercialization is integral to " @@ -8775,7 +8828,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6865 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6885 msgid "" "As a global platform for local making, Opendesk’s business model has been " "built on honesty, transparency, and inclusivity. As Nick and Joni describe " @@ -8784,12 +8837,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6872 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6892 msgid "OpenStax" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6875 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6895 msgid "" "OpenStax is a nonprofit that provides free, openly licensed textbooks for " "high-enrollment introductory college courses and Advanced Placement " @@ -8797,37 +8850,37 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6880 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6900 msgid "<ulink url=\"http://www.openstaxcollege.org\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6882 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6902 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: grant funding, charging " "for custom services, charging for physical copies (textbook sales)" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6886 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6906 msgid "<emphasis role=\"strong\">Interview date</emphasis>: December 16, 2015" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6889 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6909 msgid "" "<emphasis role=\"strong\">Interviewee</emphasis>: David Harris, " "editor-in-chief" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6897 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6917 msgid "" "OpenStax is an extension of a program called Connexions, which was started " -"in 1999 by Dr. Richard Baraniuk, the Victor E. Cameron Professor of " +"in 1999 by Dr. Richard Baraniuk, the Victor E. Cameron Professor of " "Electrical and Computer Engineering at Rice University in Houston, " "Texas. Frustrated by the limitations of traditional textbooks and courses, " -"Dr. Baraniuk wanted to provide authors and learners a way to share and " +"Dr. Baraniuk wanted to provide authors and learners a way to share and " "freely adapt educational materials such as courses, books, and " "reports. Today, Connexions (now called OpenStax CNX) is one of the world’s " "best libraries of customizable educational materials, all licensed with " @@ -8835,7 +8888,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6909 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6929 msgid "" "In 2008, while in a senior leadership role at WebAssign and looking at ways " "to reduce the risk that came with relying on publishers, David Harris began " @@ -8848,7 +8901,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6920 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6940 msgid "" "David brought with him a deep understanding of the best practices of " "publishing along with where publishers have inefficiencies. In David’s view, " @@ -8862,14 +8915,14 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6938 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6958 msgid "" "<ulink " "url=\"http://news.rice.edu/files/2016/01/0119-OPENSTAX-2016Infographic-lg-1tahxiu.jpg\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6932 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6952 msgid "" "In 2012, OpenStax College launched as a nonprofit with the aim of producing " "high-quality, peer-reviewed full-color textbooks that would be available for " @@ -8882,7 +8935,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6942 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6962 msgid "" "OpenStax textbooks are all Attribution (CC BY) licensed, and each textbook " "is available as a PDF, an e-book, or web pages. Those who want a physical " @@ -8893,7 +8946,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6951 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6971 msgid "" "Teachers are invited to try out a single chapter from one of the textbooks " "with students. If that goes well, they’re encouraged to adopt the entire " @@ -8903,7 +8956,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6959 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6979 msgid "" "Any teacher can post corrections, suggest examples for difficult concepts, " "or volunteer as an editor or author. As many teachers also want supplemental " @@ -8912,12 +8965,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6970 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6990 msgid "<ulink url=\"http://openstax.org/adopters\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6966 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6986 msgid "" "Institutions can stand out by offering students a lower-cost education " "through the use of OpenStax textbooks; there’s even a textbook-savings " @@ -8927,7 +8980,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6973 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6993 msgid "" "Unlike traditional publishers’ monolithic approach of controlling " "intellectual property, distribution, and so many other aspects, OpenStax has " @@ -8936,7 +8989,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6979 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:6999 msgid "" "Up-front funding of a professionally produced all-color turnkey textbook is " "expensive. For this part of their model, OpenStax relies on " @@ -8949,7 +9002,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:6990 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7010 msgid "" "However, ongoing operations will not rely on foundation grants but instead " "on funds received through an ecosystem of over forty partners, whereby a " @@ -8961,7 +9014,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7000 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7020 msgid "" "Another example is Odigia, who has turned OpenStax books into interactive " "learning experiences and created additional tools to measure and promote " @@ -8973,7 +9026,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7010 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7030 msgid "" "In David’s view, this approach lets the market operate at peak " "efficiency. OpenStax’s partners don’t have to worry about developing " @@ -8987,7 +9040,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7022 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7042 msgid "" "OpenStax’s cost of sales to acquire a single student is very, very low and " "is a fraction of what traditional players in the market face. This year, " @@ -8997,7 +9050,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7030 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7050 msgid "" "While OpenStax books are available online for free, many students still want " "a print copy. Through a partnership with a print and courier company, " @@ -9009,7 +9062,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7040 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7060 msgid "" "Campus-based bookstores are part of the OpenStax solution. OpenStax " "collaborates with NACSCORP (the National Association of College Stores " @@ -9024,18 +9077,18 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7053 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7073 msgid "" -"David thinks of the OpenStax model as “OER 2.0.” So what is OER 1.0? " -"Historically in the OER field, many OER initiatives have been locally funded " -"by institutions or government ministries. In David’s view, this results in " -"content that has high local value but is infrequently adopted " +"David thinks of the OpenStax model as <quote>OER 2.0.</quote> So what is OER " +"1.0? Historically in the OER field, many OER initiatives have been locally " +"funded by institutions or government ministries. In David’s view, this " +"results in content that has high local value but is infrequently adopted " "nationally. It’s therefore difficult to show payback over a time scale that " "is reasonable." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7061 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7081 msgid "" "OER 2.0 is about OER intended to be used and adopted on a national level " "right from the start. This requires a bigger investment up front but pays " @@ -9049,7 +9102,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7074 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7094 msgid "" "The process is similar for both models. First they look at the scope and " "sequence of existing textbooks. They ask questions like what does the " @@ -9068,7 +9121,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7092 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7112 msgid "" "All the people involved in this process are paid. OpenStax does not rely on " "volunteers. Writers, reviewers, illustrators, and editors are all paid an " @@ -9080,19 +9133,19 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7102 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7122 msgid "" -"David thinks of the Attribution license (CC BY) as the “innovation license.” " -"It’s core to the mission of OpenStax, letting people use their textbooks in " -"innovative ways without having to ask for permission. It frees up the whole " -"market and has been central to OpenStax being able to bring on " -"partners. OpenStax sees a lot of customization of their materials. By " -"enabling frictionless remixing, CC BY gives teachers control and academic " -"freedom." +"David thinks of the Attribution license (CC BY) as the <quote>innovation " +"license.</quote> It’s core to the mission of OpenStax, letting people use " +"their textbooks in innovative ways without having to ask for permission. It " +"frees up the whole market and has been central to OpenStax being able to " +"bring on partners. OpenStax sees a lot of customization of their " +"materials. By enabling frictionless remixing, CC BY gives teachers control " +"and academic freedom." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7111 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7132 msgid "" "Using CC BY is also a good example of using strategies that traditional " "publishers can’t. Traditional publishers rely on copyright to prevent others " @@ -9104,7 +9157,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7121 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7142 msgid "" "As of September 16, 2016, OpenStax has achieved some impressive " "results. From the OpenStax at a Glance fact sheet from their recent press " @@ -9112,27 +9165,27 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7128 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7149 msgid "Books published: 23" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7133 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7154 msgid "Students who have used OpenStax: 1.6 million" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7138 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7159 msgid "Money saved for students: $155 million" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7143 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7164 msgid "Money saved for students in the 2016/17 academic year: $77 million" msgstr "" #. type: Content of: <book><part><chapter><itemizedlist><listitem><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7149 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7170 msgid "" "Schools that have used OpenStax: 2,668 (This number reflects all " "institutions using at least one OpenStax textbook. Out of 2,668 schools, 517 " @@ -9141,7 +9194,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7158 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7179 msgid "" "While OpenStax has to date been focused on the United States, there is " "overseas adoption especially in the science, technology, engineering, and " @@ -9150,7 +9203,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7165 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7186 msgid "" "OpenStax has primarily focused on introductory-level college courses where " "there is high enrollment, but they are starting to think about verticals—a " @@ -9160,7 +9213,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7173 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7194 msgid "" "Finally, for OpenStax success is not just about the adoption of their " "textbooks and student savings. There is a human aspect to the work that is " @@ -9173,22 +9226,22 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7186 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7207 msgid "Amanda Palmer" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7189 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7210 msgid "Amanda Palmer is a musician, artist, and writer. Based in the U.S." msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7193 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7214 msgid "<ulink url=\"http://amandapalmer.net\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7195 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7216 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: crowdfunding " "(subscription-based), pay-what-you-want, charging for physical copies (book " @@ -9197,47 +9250,49 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7200 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7221 msgid "<emphasis role=\"strong\">Interview date</emphasis>: December 15, 2015" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7210 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7232 msgid "" "<ulink " "url=\"http://www.forbes.com/sites/zackomalleygreenburg/2015/04/16/amanda-palmer-uncut-the-kickstarter-queen-on-spotify-patreon-and-taylor-swift/#44e20ce46d67\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7208 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7229 msgid "" "Since the beginning of her career, Amanda Palmer has been on what she calls " -"a “journey with no roadmap,” continually experimenting to find new ways to " -"sustain her creative work.<placeholder type=\"footnote\" id=\"0\"/>" +"a <quote>journey with no roadmap,</quote> continually experimenting to find " +"new ways to sustain her creative work.<placeholder type=\"footnote\" " +"id=\"0\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7213 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7235 msgid "" "In her best-selling book, The Art of Asking, Amanda articulates exactly what " -"she has been and continues to strive for—“the ideal sweet spot . . . in " -"which the artist can share freely and directly feel the reverberations of " -"their artistic gifts to the community, and make a living doing that.”" +"she has been and continues to strive for—<quote>the ideal sweet spot " +". . . in which the artist can share freely and directly feel the " +"reverberations of their artistic gifts to the community, and make a living " +"doing that.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7220 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7242 msgid "" "While she seems to have successfully found that sweet spot for herself, " "Amanda is the first to acknowledge there is no silver bullet. She thinks the " -"digital age is both an exciting and frustrating time for creators. “On the " -"one hand, we have this beautiful shareability,” Amanda said. “On the other, " -"you’ve got a bunch of confused artists wondering how to make money to buy " -"food so we can make more art.”" +"digital age is both an exciting and frustrating time for creators. <quote>On " +"the one hand, we have this beautiful shareability,</quote> Amanda " +"said. <quote>On the other, you’ve got a bunch of confused artists wondering " +"how to make money to buy food so we can make more art.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7229 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7251 msgid "" "Amanda began her artistic career as a street performer. She would dress up " "in an antique wedding gown, paint her face white, stand on a stack of milk " @@ -9245,52 +9300,56 @@ msgid "" "performance. She collected money in a hat. Most people walked by her without " "stopping, but an essential few stopped to watch and drop some money into her " "hat to show their appreciation. Rather than dwelling on the majority of " -"people who ignored her, she felt thankful for those who stopped. “All I " -"needed was . . . some people,” she wrote in her book. “Enough people. Enough " -"to make it worth coming back the next day, enough people to help me make " -"rent and put food on the table. Enough so I could keep making art.”" +"people who ignored her, she felt thankful for those who stopped. <quote>All " +"I needed was . . . some people,</quote> she wrote in her book. <quote>Enough " +"people. Enough to make it worth coming back the next day, enough people to " +"help me make rent and put food on the table. Enough so I could keep making " +"art.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7243 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7265 msgid "" "Amanda has come a long way from her street-performing days, but her career " -"remains dominated by that same sentiment—finding ways to reach “her crowd” " -"and feeling gratitude when she does. With her band the Dresden Dolls, Amanda " -"tried the traditional path of signing with a record label. It didn’t take " -"for a variety of reasons, but one of them was that the label had absolutely " -"no interest in Amanda’s view of success. They wanted hits, but making music " -"for the masses was never what Amanda and the Dresden Dolls set out to do." +"remains dominated by that same sentiment—finding ways to reach <quote>her " +"crowd</quote> and feeling gratitude when she does. With her band the Dresden " +"Dolls, Amanda tried the traditional path of signing with a record label. It " +"didn’t take for a variety of reasons, but one of them was that the label had " +"absolutely no interest in Amanda’s view of success. They wanted hits, but " +"making music for the masses was never what Amanda and the Dresden Dolls set " +"out to do." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7254 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7276 msgid "" "After leaving the record label in 2008, she began experimenting with " "different ways to make a living. She released music directly to the public " -"without involving a middle man, releasing digital files on a “pay what you " -"want” basis and selling CDs and vinyl. She also made money from live " -"performances and merchandise sales. Eventually, in 2012 she decided to try " -"her hand at the sort of crowdfunding we know so well today. Her Kickstarter " -"project started with a goal of $100,000, and she made $1.2 million. It " -"remains one of the most successful Kickstarter projects of all time." +"without involving a middle man, releasing digital files on a <quote>pay what " +"you want</quote> basis and selling CDs and vinyl. She also made money from " +"live performances and merchandise sales. Eventually, in 2012 she decided to " +"try her hand at the sort of crowdfunding we know so well today. Her " +"Kickstarter project started with a goal of $100,000, and she made $1.2 " +"million. It remains one of the most successful Kickstarter projects of all " +"time." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7266 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7288 msgid "" "Today, Amanda has switched gears away from crowdfunding for specific " "projects to instead getting consistent financial support from her fan base " "on Patreon, a crowdfunding site that allows artists to get recurring " "donations from fans. More than eight thousand people have signed up to " -"support her so she can create music, art, and any other creative “thing” " -"that she is inspired to make. The recurring pledges are made on a “per " -"thing” basis. All of the content she makes is made freely available under an " -"Attribution-NonCommercial-ShareAlike license (CC BY-NC-SA)." +"support her so she can create music, art, and any other creative " +"<quote>thing</quote> that she is inspired to make. The recurring pledges are " +"made on a <quote>per thing</quote> basis. All of the content she makes is " +"made freely available under an Attribution-NonCommercial-ShareAlike license " +"(CC BY-NC-SA)." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7277 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7300 msgid "" "Making her music and art available under Creative Commons licensing " "undoubtedly limits her options for how she makes a living. But sharing her " @@ -9299,38 +9358,39 @@ msgid "" "to get ten emails per week from fans asking if they could use their music " "for different projects. They said yes to all of the requests, as long as it " "wasn’t for a completely for-profit venture. At the time, they used a " -"short-form agreement written by Amanda herself. “I made everyone sign that " -"contract so at least I wouldn’t be leaving the band vulnerable to someone " -"later going on and putting our music in a Camel cigarette ad,” Amanda " -"said. Once she discovered Creative Commons, adopting the licenses was an " -"easy decision because it gave them a more formal, standardized way of doing " -"what they had been doing all along. The NonCommercial licenses were a " -"natural fit." +"short-form agreement written by Amanda herself. <quote>I made everyone sign " +"that contract so at least I wouldn’t be leaving the band vulnerable to " +"someone later going on and putting our music in a Camel cigarette " +"ad,</quote> Amanda said. Once she discovered Creative Commons, adopting the " +"licenses was an easy decision because it gave them a more formal, " +"standardized way of doing what they had been doing all along. The " +"NonCommercial licenses were a natural fit." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7295 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7318 msgid "" "Amanda embraces the way her fans share and build upon her music. In The Art " "of Asking, she wrote that some of her fans’ unofficial videos using her " "music surpass the official videos in number of views on YouTube. Rather than " -"seeing this sort of thing as competition, Amanda celebrates it. “We got into " -"this because we wanted to share the joy of music,” she said." +"seeing this sort of thing as competition, Amanda celebrates it. <quote>We " +"got into this because we wanted to share the joy of music,</quote> she said." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7303 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7326 msgid "" "This is symbolic of how nearly everything she does in her career is " "motivated by a desire to connect with her fans. At the start of her career, " "she and the band would throw concerts at house parties. As the gatherings " -"grew, the line between fans and friends was completely blurred. “Not only " -"did most our early fans know where I lived and where we practiced, but most " -"of them had also been in my kitchen,” Amanda wrote in The Art of Asking." +"grew, the line between fans and friends was completely blurred. <quote>Not " +"only did most our early fans know where I lived and where we practiced, but " +"most of them had also been in my kitchen,</quote> Amanda wrote in The Art of " +"Asking." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7312 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7336 msgid "" "Even though her fan base is now huge and global, she continues to seek this " "sort of human connection with her fans. She seeks out face-to-face contact " @@ -9339,12 +9399,12 @@ msgid "" "the signing line after shows. It helps that Amanda has the kind of dynamic, " "engaging personality that instantly draws people to her, but a big component " "of her ability to connect with people is her willingness to " -"listen. “Listening fast and caring immediately is a skill unto itself,” " -"Amanda wrote." +"listen. <quote>Listening fast and caring immediately is a skill unto " +"itself,</quote> Amanda wrote." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7324 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7348 msgid "" "Another part of the connection fans feel with Amanda is how much they know " "about her life. Rather than trying to craft a public persona or image, she " @@ -9356,18 +9416,18 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7334 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7357 msgid "" -"“With social media, we’re so concerned with the picture looking palatable " -"and consumable that we forget that being human and showing the flaws and " -"exposing the vulnerability actually create a deeper connection than just " -"looking fantastic,” Amanda said. “Everything in our culture is telling us " -"otherwise. But my experience has shown me that the risk of making yourself " -"vulnerable is almost always worth it.”" +"<quote>With social media, we’re so concerned with the picture looking " +"palatable and consumable that we forget that being human and showing the " +"flaws and exposing the vulnerability actually create a deeper connection " +"than just looking fantastic,</quote> Amanda said. <quote>Everything in our " +"culture is telling us otherwise. But my experience has shown me that the " +"risk of making yourself vulnerable is almost always worth it.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7343 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7366 msgid "" "Not only does she disclose intimate details of her life to them, she sleeps " "on their couches, listens to their stories, cries with them. In short, she " @@ -9379,7 +9439,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7353 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7376 msgid "" "After years of investing time and energy into building trust with her fans, " "she has a strong enough relationship with them to ask for support—through " @@ -9391,29 +9451,30 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7363 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7385 msgid "" -"“When you openly, radically trust people, they not only take care of you, " -"they become your allies, your family,” she wrote. There really is a feeling " -"of solidarity within her core fan base. From the beginning, Amanda and her " -"band encouraged people to dress up for their shows. They consciously " -"cultivated a feeling of belonging to their “weird little family.”" +"<quote>When you openly, radically trust people, they not only take care of " +"you, they become your allies, your family,</quote> she wrote. There really " +"is a feeling of solidarity within her core fan base. From the beginning, " +"Amanda and her band encouraged people to dress up for their shows. They " +"consciously cultivated a feeling of belonging to their <quote>weird little " +"family.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7371 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7393 msgid "" "This sort of intimacy with fans is not possible or even desirable for every " -"creator. “I don’t take for granted that I happen to be the type of person " -"who loves cavorting with strangers,” Amanda said. “I recognize that it’s not " -"necessarily everyone’s idea of a good time. Everyone does it " -"differently. Replicating what I have done won’t work for others if it isn’t " -"joyful to them. It’s about finding a way to channel energy in a way that is " -"joyful to you.”" +"creator. <quote>I don’t take for granted that I happen to be the type of " +"person who loves cavorting with strangers,</quote> Amanda said. <quote>I " +"recognize that it’s not necessarily everyone’s idea of a good time. Everyone " +"does it differently. Replicating what I have done won’t work for others if " +"it isn’t joyful to them. It’s about finding a way to channel energy in a way " +"that is joyful to you.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7380 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7403 msgid "" "Yet while Amanda joyfully interacts with her fans and involves them in her " "work as much as possible, she does keep one job primarily to herself—writing " @@ -9428,18 +9489,19 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7393 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7416 msgid "" "For Amanda, the entire point of being an artist is to establish and maintain " -"this connection. “It sounds so corny,” she said, “but my experience in forty " -"years on this planet has pointed me to an obvious truth—that connection with " -"human beings feels so much better and more fulfilling than approaching art " -"through a capitalist lens. There is no more satisfying end goal than having " -"someone tell you that what you do is genuinely of value to them.”" +"this connection. <quote>It sounds so corny,</quote> she said, <quote>but my " +"experience in forty years on this planet has pointed me to an obvious " +"truth—that connection with human beings feels so much better and more " +"fulfilling than approaching art through a capitalist lens. There is no more " +"satisfying end goal than having someone tell you that what you do is " +"genuinely of value to them.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7402 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7426 msgid "" "As she explains it, when a fan gives her a ten-dollar bill, usually what " "they are saying is that the money symbolizes some deeper value the music " @@ -9451,12 +9513,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7413 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7437 msgid "PLOS (Public Library of Science)" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7416 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7440 msgid "" "PLOS (Public Library of Science) is a nonprofit that publishes a library of " "academic journals and other scientific literature. Founded in 2000 in the " @@ -9464,29 +9526,29 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7421 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7445 msgid "<ulink url=\"http://plos.org\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7423 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7447 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: charging content " "creators an author processing charge to be featured in the journal" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7427 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7451 msgid "<emphasis role=\"strong\">Interview date</emphasis>: March 7, 2016" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7429 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7453 msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Louise Page, publisher" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7437 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7461 msgid "" "The Public Library of Science (PLOS) began in 2000 when three leading " "scientists—Harold E. Varmus, Patrick O. Brown, and Michael Eisen—started an " @@ -9502,7 +9564,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7451 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7475 msgid "" "Traditionally, academic publishing begins with an author submitting a " "manuscript to a publisher. After in-house technical and ethical " @@ -9516,7 +9578,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7462 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7486 msgid "" "For Louise Page, the current publisher of PLOS, this traditional model " "results in inequity. Access is restricted to those who can pay. Most " @@ -9530,7 +9592,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7474 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7498 msgid "" "That new model became known as open access. That is, free and open " "availability on the Internet. Open-access research articles are not behind a " @@ -9544,7 +9606,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7486 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7510 msgid "" "However, open access requires rethinking the business model of research " "publication. Rather than charge a subscription fee to access the journal, " @@ -9558,7 +9620,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7498 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7522 msgid "" "Calculating the article-processing charge involves taking all the costs " "associated with publishing the journal and determining a cost per article " @@ -9570,7 +9632,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7507 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7531 msgid "" "PLOS believes that lack of funds should not be a barrier to " "publication. Since its inception, PLOS has provided fee support for " @@ -9579,7 +9641,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7513 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7537 msgid "" "Louise identifies marketing as one area of big difference between PLOS and " "traditional journal publishers. Traditional journals have to invest heavily " @@ -9597,7 +9659,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7530 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7554 msgid "" "For Louise, PLOS would not exist without the Attribution license (CC " "BY). This makes it very clear what rights are associated with the content " @@ -9608,7 +9670,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7538 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7562 msgid "" "PLOS also has a broad open-data policy. To get their research paper " "published, PLOS authors must also make their data available in a public " @@ -9616,7 +9678,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7543 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7567 msgid "" "Business-operation costs associated with the open-access model still largely " "follow the existing publishing model. PLOS journals are online only, but the " @@ -9627,7 +9689,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7552 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7576 msgid "" "Researchers are influenced by journal rankings, which reflect the place of a " "journal within its field, the relative difficulty of being published in that " @@ -9636,7 +9698,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7558 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7582 msgid "" "The promotion and tenure of researchers are partially based how many times " "other researchers cite their articles. Louise says when researchers want to " @@ -9647,7 +9709,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7567 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7591 msgid "" "Louise believes that open access has been a huge success, progressing from a " "movement led by a small cadre of researchers to something that is now " @@ -9657,7 +9719,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7575 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7599 msgid "" "PLOS further disrupted the traditional journal-publishing model by " "pioneering the concept of a megajournal. The PLOS ONE megajournal, launched " @@ -9681,7 +9743,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7599 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7623 msgid "" "Louise outlined some other aspects of the research-journal business model " "PLOS is experimenting with, describing each as a kind of slider that could " @@ -9689,7 +9751,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7604 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7628 msgid "" "One slider is time to publication. Time to publication may shorten as " "journals get better at providing quicker decisions to authors. However, " @@ -9698,7 +9760,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7611 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7635 msgid "" "Peer review is another part of the process that could change. It’s possible " "to redefine what peer review actually is, when to review, and what " @@ -9712,7 +9774,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7623 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7647 msgid "" "Louise says research with negative outcomes is almost as important as " "positive results. If journals published more research with negative " @@ -9721,7 +9783,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7630 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7654 msgid "" "Another adjustable practice is the sharing of articles at early preprint " "stages. Publication of research in a peer-reviewed journal can take a long " @@ -9739,7 +9801,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7648 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7672 msgid "" "What constitutes a journal article could also change. The idea of a research " "article as printed, bound, and in a library stack is outdated. Digital and " @@ -9751,17 +9813,17 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7662 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7686 msgid "<ulink url=\"http://collections.plos.org\"/>" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7666 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7690 msgid "<ulink url=\"http://plos.org/article-level-metrics\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7658 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7682 msgid "" "As journals scale up, and new journals are introduced, more and more " "information is being pushed out to readers, making the experience feel like " @@ -9777,7 +9839,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7671 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7695 msgid "" "The big picture for PLOS going forward is to combine and adjust these " "experimental practices in ways that continue to improve accessibility and " @@ -9789,7 +9851,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7681 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7705 msgid "" "For PLOS, success is not about revenue. Success is about proving that " "scientific research can be communicated rapidly and economically at scale, " @@ -9801,7 +9863,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7691 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7715 msgid "" "Ultimately, for PLOS, its authors, and its readers, success is about making " "research discoverable, available, and reproducible for the advancement of " @@ -9809,24 +9871,24 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7697 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7721 msgid "Rijksmuseum" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7700 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7724 msgid "" "The Rijksmuseum is a Dutch national museum dedicated to art and " "history. Founded in 1800 in the Netherlands" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7704 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7728 msgid "<ulink url=\"http://www.rijksmuseum.nl\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7706 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7730 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: grants and government " "funding, charging for in-person version (museum admission), selling " @@ -9834,19 +9896,19 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7710 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7734 msgid "<emphasis role=\"strong\">Interview date</emphasis>: December 11, 2015" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7713 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7737 msgid "" "<emphasis role=\"strong\">Interviewee</emphasis>: Lizzy Jongma, the data " "manager of the collections information department" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7721 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7745 msgid "" "The Rijksmuseum, a national museum in the Netherlands dedicated to art and " "history, has been housed in its current building since 1885. The monumental " @@ -9863,7 +9925,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7737 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7761 msgid "" "By the time Lizzy Jongma joined the Rijksmuseum in 2011 as a data manager, " "staff were fed up with the situation the museum was in. They also realized " @@ -9879,7 +9941,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7751 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7775 msgid "" "It was effective but a bit boring. It was just data. A hackathon they were " "invited to got them to start talking about events like that as having " @@ -9890,12 +9952,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7762 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7786 msgid "<ulink url=\"http://www.europeana.eu/portal/en\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7760 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7784 msgid "" "Then, Lizzy says, Europeana came along. Europeana is Europe’s digital " "library, museum, and archive for cultural heritage.<placeholder " @@ -9911,9 +9973,9 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7774 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7798 msgid "" -"They realized that they don’t “own” the collection and couldn’t " +"They realized that they don’t <quote>own</quote> the collection and couldn’t " "realistically monitor and enforce compliance with the restrictive licensing " "terms they currently had in place. For example, many copies and versions of " "Vermeer’s Milkmaid (part of their collection) were already online, many of " @@ -9925,7 +9987,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7787 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7811 msgid "" "In 2011 the Rijksmuseum began making their digital photos of works known to " "be free of copyright available online, using Creative Commons CC0 to place " @@ -9940,7 +10002,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7801 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7825 msgid "" "In 2013 the Rijksmuseum changed its business model. They Creative Commons " "licensed their highest-quality images and released them online for " @@ -9954,7 +10016,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7812 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7836 msgid "" "Releasing these high-quality images for free reduced the number of " "poor-quality images that were proliferating. The high-quality image of " @@ -9964,13 +10026,13 @@ msgid "" "easily be found in other platforms. For example, Rijksmuseum images are now " "used in thousands of Wikipedia articles, receiving ten to eleven million " "views per month. This extends Rijksmuseum’s reach far beyond the scope of " -"its website. Sharing these images online creates what Lizzy calls the “Mona " -"Lisa effect,” where a work of art becomes so famous that people want to see " -"it in real life by visiting the actual museum." +"its website. Sharing these images online creates what Lizzy calls the " +"<quote>Mona Lisa effect,</quote> where a work of art becomes so famous that " +"people want to see it in real life by visiting the actual museum." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7827 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7851 msgid "" "Every museum tends to be driven by the number of physical visitors. The " "Rijksmuseum is primarily publicly funded, receiving roughly 70 percent of " @@ -9981,7 +10043,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7835 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7859 msgid "" "As museums create a digital presence for themselves and put up digital " "representations of their collection online, there’s frequently a worry that " @@ -9996,12 +10058,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7855 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7879 msgid "<ulink url=\"http://www.rijksmuseum.nl/en/rijksstudio\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7849 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7873 msgid "" "In 2011 the Rijksmuseum received €1 million from the Dutch lottery to create " "a new web presence that would be different from any other museum’s. In " @@ -10012,20 +10074,20 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7858 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7882 msgid "" "The Rijksstudio gives users access to over two hundred thousand high-quality " "digital representations of masterworks from the collection. Users can zoom " "in to any work and even clip small parts of images they like. Rijksstudio is " -"a bit like Pinterest. You can “like” works and compile your personal " -"favorites, and you can share them with friends or download them free of " -"charge. All the images in the Rijksstudio are copyright and royalty free, " -"and users are encouraged to use them as they like, for private or even " +"a bit like Pinterest. You can <quote>like</quote> works and compile your " +"personal favorites, and you can share them with friends or download them " +"free of charge. All the images in the Rijksstudio are copyright and royalty " +"free, and users are encouraged to use them as they like, for private or even " "commercial purposes." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7869 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7893 msgid "" "Users have created over 276,000 Rijksstudios, generating their own themed " "virtual exhibitions on a wide variety of topics ranging from tapestries to " @@ -10034,7 +10096,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7876 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7900 msgid "" "Some contemporary artists who have works in the Rijksmuseum collection " "contacted them to ask why their works were not included in the " @@ -10047,14 +10109,14 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7896 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7920 msgid "" "<ulink " "url=\"http://www.etsy.com/ca/listing/175696771/fringe-kimono-silk-kimono-kimono-robe\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7887 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7911 msgid "" "The Rijksmuseum believes that art stimulates entrepreneurial activity. The " "line between creative and commercial can be blurry. As Lizzy says, even " @@ -10068,7 +10130,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7900 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7924 msgid "" "<ulink url=\"http://www.rijksmuseum.nl/en/rijksstudio-award\"/>; the 2014 " "award: <ulink url=\"http://www.rijksmuseum.nl/en/rijksstudio-award-2014\"/>; " @@ -10077,14 +10139,14 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7912 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7936 msgid "" "<ulink " "url=\"http://www.rijksmuseum.nl/nl/rijksstudio/142328--nominees-rijksstudio-award/creaties/ba595afe-452d-46bd-9c8c-48dcbdd7f0a4\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7899 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7923 msgid "" "In 2013 the Rijksmuseum organized their first high-profile design " "competition, known as the Rijksstudio Award.<placeholder type=\"footnote\" " @@ -10102,7 +10164,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7918 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7942 msgid "" "For the next iteration of the Rijksstudio, the Rijksmuseum is considering an " "upload tool, for people to upload their own works of art, and enhanced " @@ -10110,7 +10172,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7924 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7948 msgid "" "Going with a more open business model generated lots of publicity for the " "Rijksmuseum. They were one of the first museums to open up their collection " @@ -10121,7 +10183,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7933 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7957 msgid "" "The Rijksmuseum has been experimenting with other ways to invite the public " "to look at and interact with their collection. On an international day " @@ -10136,74 +10198,74 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7946 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7970 msgid "" "For the Rijksmuseum, adopting an open business model was scary. They came " "up with many worst-case scenarios, imagining all kinds of awful things " "people might do with the museum’s works. But Lizzy says those fears did not " -"come true because “ninety-nine percent of people have respect for great " -"art.” Many museums think they can make a lot of money by selling things " -"related to their collection. But in Lizzy’s experience, museums are usually " -"bad at selling things, and sometimes efforts to generate a small amount of " -"money block something much bigger—the real value that the collection " -"has. For Lizzy, clinging to small amounts of revenue is being penny-wise but " -"pound-foolish. For the Rijksmuseum, a key lesson has been to never lose " -"sight of its vision for the collection. Allowing access to and use of their " -"collection has generated great promotional value—far more than the previous " -"practice of charging fees for access and use. Lizzy sums up their " -"experience: “Give away; get something in return. Generosity makes people " -"happy to join you and help out.”" +"come true because <quote>ninety-nine percent of people have respect for " +"great art.</quote> Many museums think they can make a lot of money by " +"selling things related to their collection. But in Lizzy’s experience, " +"museums are usually bad at selling things, and sometimes efforts to generate " +"a small amount of money block something much bigger—the real value that the " +"collection has. For Lizzy, clinging to small amounts of revenue is being " +"penny-wise but pound-foolish. For the Rijksmuseum, a key lesson has been to " +"never lose sight of its vision for the collection. Allowing access to and " +"use of their collection has generated great promotional value—far more than " +"the previous practice of charging fees for access and use. Lizzy sums up " +"their experience: <quote>Give away; get something in return. Generosity " +"makes people happy to join you and help out.</quote>" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7966 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7990 msgid "Shareable" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7969 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7993 msgid "Shareable is an online magazine about sharing. Founded in 2009 in the U.S." msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7973 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7997 msgid "<ulink url=\"http://www.shareable.net\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7975 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:7999 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: grant funding, " "crowdfunding (project-based), donations, sponsorships" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7978 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8002 msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 24, 2016" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7981 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8005 msgid "" "<emphasis role=\"strong\">Interviewee</emphasis>: Neal Gorenflo, cofounder " "and executive editor" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:7989 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8013 msgid "" "In 2013, Shareable faced an impasse. The nonprofit online publication had " "helped start a sharing movement four years prior, but over time, they " "watched one part of the movement stray from its ideals. As giants like Uber " -"and Airbnb gained ground, attention began to center on the “sharing economy” " -"we know now—profit-driven, transactional, and loaded with venture-capital " -"money. Leaders of corporate start-ups in this domain invited Shareable to " -"advocate for them. The magazine faced a choice: ride the wave or stand on " -"principle." +"and Airbnb gained ground, attention began to center on the <quote>sharing " +"economy</quote> we know now—profit-driven, transactional, and loaded with " +"venture-capital money. Leaders of corporate start-ups in this domain invited " +"Shareable to advocate for them. The magazine faced a choice: ride the wave " +"or stand on principle." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8000 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8024 msgid "" "As an organization, Shareable decided to draw a line in the sand. In 2013, " "the cofounder and executive editor Neal Gorenflo wrote an opinion piece in " @@ -10211,23 +10273,25 @@ msgid "" "Valley version of the sharing economy, while contrasting it with aspects of " "the real sharing economy like open-source software, participatory budgeting " "(where citizens decide how a public budget is spent), cooperatives, and " -"more. He wrote, “It’s not so much that collaborative consumption is dead, " -"it’s more that it risks dying as it gets absorbed by the ‘Borg.’”" +"more. He wrote, <quote>It’s not so much that collaborative consumption is " +"dead, it’s more that it risks dying as it gets absorbed by the " +"<quote>Borg.</quote></quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8012 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8036 msgid "" "Neal said their public critique of the corporate sharing economy defined " "what Shareable was and is. He does not think the magazine would still be " -"around had they chosen differently. “We would have gotten another type of " -"audience, but it would have spelled the end of us,” he said. “We are a " -"small, mission-driven organization. We would never have been able to weather " -"the criticism that Airbnb and Uber are getting now.”" +"around had they chosen differently. <quote>We would have gotten another type " +"of audience, but it would have spelled the end of us,</quote> he " +"said. <quote>We are a small, mission-driven organization. We would never " +"have been able to weather the criticism that Airbnb and Uber are getting " +"now.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8021 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8046 msgid "" "Interestingly, impassioned supporters are only a small sliver of Shareable’s " "total audience. Most are casual readers who come across a Shareable story " @@ -10235,70 +10299,70 @@ msgid "" "choosing principles over the possibility of riding the coattails of the " "major corporate players in the sharing space saved Shareable’s " "credibility. Although they became detached from the corporate sharing " -"economy, the online magazine became the voice of the “real sharing economy” " -"and continued to grow their audience." +"economy, the online magazine became the voice of the <quote>real sharing " +"economy</quote> and continued to grow their audience." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8032 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8057 msgid "" "Shareable is a magazine, but the content they publish is a means to " "furthering their role as a leader and catalyst of a movement. Shareable " -"became a leader in the movement in 2009. “At that time, there was a sharing " -"movement bubbling beneath the surface, but no one was connecting the dots,” " -"Neal said. “We decided to step into that space and take on that role.” The " -"small team behind the nonprofit publication truly believed sharing could be " -"central to solving some of the major problems human beings face—resource " -"inequality, social isolation, and global warming." +"became a leader in the movement in 2009. <quote>At that time, there was a " +"sharing movement bubbling beneath the surface, but no one was connecting the " +"dots,</quote> Neal said. <quote>We decided to step into that space and take " +"on that role.</quote> The small team behind the nonprofit publication truly " +"believed sharing could be central to solving some of the major problems " +"human beings face—resource inequality, social isolation, and global warming." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8043 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8069 msgid "" "They have worked hard to find ways to tell stories that show different " -"metrics for success. “We wanted to change the notion of what constitutes the " -"good life,” Neal said. While they started out with a very broad focus on " -"sharing generally, today they emphasize stories about the physical commons " -"like “sharing cities” (i.e., urban areas managed in a sustainable, " -"cooperative way), as well as digital platforms that are run " -"democratically. They particularly focus on how-to content that help their " -"readers make changes in their own lives and communities." +"metrics for success. <quote>We wanted to change the notion of what " +"constitutes the good life,</quote> Neal said. While they started out with a " +"very broad focus on sharing generally, today they emphasize stories about " +"the physical commons like <quote>sharing cities</quote> (i.e., urban areas " +"managed in a sustainable, cooperative way), as well as digital platforms " +"that are run democratically. They particularly focus on how-to content that " +"help their readers make changes in their own lives and communities." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8054 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8081 msgid "" "More than half of Shareable’s stories are written by paid journalists that " -"are contracted by the magazine. “Particularly in content areas that are a " -"priority for us, we really want to go deep and control the quality,” Neal " -"said. The rest of the content is either contributed by guest writers, often " -"for free, or written by other publications from their network of content " -"publishers. Shareable is a member of the Post Growth Alliance, which " -"facilitates the sharing of content and audiences among a large and growing " -"group of mostly nonprofits. Each organization gets a chance to present " -"stories to the group, and the organizations can use and promote each other’s " -"stories. Much of the content created by the network is licensed with " -"Creative Commons." +"are contracted by the magazine. <quote>Particularly in content areas that " +"are a priority for us, we really want to go deep and control the " +"quality,</quote> Neal said. The rest of the content is either contributed by " +"guest writers, often for free, or written by other publications from their " +"network of content publishers. Shareable is a member of the Post Growth " +"Alliance, which facilitates the sharing of content and audiences among a " +"large and growing group of mostly nonprofits. Each organization gets a " +"chance to present stories to the group, and the organizations can use and " +"promote each other’s stories. Much of the content created by the network is " +"licensed with Creative Commons." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8068 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8096 msgid "" "All of Shareable’s original content is published under the Attribution " "license (CC BY), meaning it can be used for any purpose as long as credit is " "given to Shareable. Creative Commons licensing is aligned with Shareable’s " "vision, mission, and identity. That alone explains the organization’s " "embrace of the licenses for their content, but Neal also believes CC " -"licensing helps them increase their reach. “By using CC licensing,” he said, " -"“we realized we could reach far more people through a formal and informal " -"network of republishers or affiliates. That has definitely been the " -"case. It’s hard for us to measure the reach of other media properties, but " -"most of the outlets who republish our work have much bigger audiences than " -"we do.”" +"licensing helps them increase their reach. <quote>By using CC " +"licensing,</quote> he said, <quote>we realized we could reach far more " +"people through a formal and informal network of republishers or " +"affiliates. That has definitely been the case. It’s hard for us to measure " +"the reach of other media properties, but most of the outlets who republish " +"our work have much bigger audiences than we do.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8082 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8111 msgid "" "In addition to their regular news and commentary online, Shareable has also " "experimented with book publishing. In 2012, they worked with a traditional " @@ -10310,7 +10374,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8092 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8121 msgid "" "In 2016, Shareable self-published a book of curated Shareable stories called " "How to: Share, Save Money and Have Fun. The book was available for sale, but " @@ -10319,7 +10383,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8099 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8128 msgid "" "This recent book is one of many fund-raising experiments Shareable has " "conducted in recent years. Currently, Shareable is primarily funded by " @@ -10331,33 +10395,33 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8109 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8138 msgid "" "For Shareable, success is very much about their impact on the world. This is " -"true for Neal, but also for everyone who works for Shareable. “We attract " -"passionate people,” Neal said. At times, that means employees work so hard " -"they burn out. Neal tries to stress to the Shareable team that another part " -"of success is having fun and taking care of yourself while you do something " -"you love. “A central part of human beings is that we long to be on a great " -"adventure with people we love,” he said. “We are a species who look over the " -"horizon and imagine and create new worlds, but we also seek the comfort of " -"hearth and home.”" +"true for Neal, but also for everyone who works for Shareable. <quote>We " +"attract passionate people,</quote> Neal said. At times, that means " +"employees work so hard they burn out. Neal tries to stress to the Shareable " +"team that another part of success is having fun and taking care of yourself " +"while you do something you love. <quote>A central part of human beings is " +"that we long to be on a great adventure with people we love,</quote> he " +"said. <quote>We are a species who look over the horizon and imagine and " +"create new worlds, but we also seek the comfort of hearth and home.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8121 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8151 msgid "" "In 2013, Shareable ran its first crowdfunding campaign to launch their " "Sharing Cities Network. Neal said at first they were on pace to fail " "spectacularly. They called in their advisers in a panic and asked for " -"help. The advice they received was simple—“Sit your ass in a chair and start " -"making calls.” That’s exactly what they did, and they ended up reaching " -"their $50,000 goal. Neal said the campaign helped them reach new people, but " -"the vast majority of backers were people in their existing base." +"help. The advice they received was simple—<quote>Sit your ass in a chair and " +"start making calls.</quote> That’s exactly what they did, and they ended up " +"reaching their $50,000 goal. Neal said the campaign helped them reach new " +"people, but the vast majority of backers were people in their existing base." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8131 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8161 msgid "" "For Neal, this symbolized how so much of success comes down to " "relationships. Over time, Shareable has invested time and energy into the " @@ -10367,25 +10431,25 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8138 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8168 msgid "" "Shareable began hosting events in 2010. These events were designed to bring " "the sharing community together. But over time they realized they could reach " -"far more people if they helped their readers to host their own events. “If " -"we wanted to go big on a conference, there was a huge risk and huge staffing " -"needs, plus only a fraction of our community could travel to the event,” " -"Neal said. Enabling others to create their own events around the globe " -"allowed them to scale up their work more effectively and reach far more " -"people. Shareable has catalyzed three hundred different events reaching over " -"twenty thousand people since implementing this strategy three years " -"ago. Going forward, Shareable is focusing the network on creating and " -"distributing content meant to spur local action. For instance, Shareable " -"will publish a new CC-licensed book in 2017 filled with ideas for their " -"network to implement." +"far more people if they helped their readers to host their own " +"events. <quote>If we wanted to go big on a conference, there was a huge risk " +"and huge staffing needs, plus only a fraction of our community could travel " +"to the event,</quote> Neal said. Enabling others to create their own events " +"around the globe allowed them to scale up their work more effectively and " +"reach far more people. Shareable has catalyzed three hundred different " +"events reaching over twenty thousand people since implementing this strategy " +"three years ago. Going forward, Shareable is focusing the network on " +"creating and distributing content meant to spur local action. For instance, " +"Shareable will publish a new CC-licensed book in 2017 filled with ideas for " +"their network to implement." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8155 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8185 msgid "" "Neal says Shareable stumbled upon this strategy, but it seems to perfectly " "encapsulate just how the commons is supposed to work. Rather than a " @@ -10394,12 +10458,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8163 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8193 msgid "Siyavula" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8166 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8196 msgid "" "Siyavula is a for-profit educational-technology company that creates " "textbooks and integrated learning experiences. Founded in 2012 in South " @@ -10407,29 +10471,29 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8171 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8201 msgid "<ulink url=\"http://www.siyavula.com\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8173 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8203 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: charging for custom " "services, sponsorships" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8176 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8206 msgid "<emphasis role=\"strong\">Interview date</emphasis>: April 5, 2016" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8178 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8208 msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Mark Horner, CEO" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8185 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8215 msgid "" "Openness is a key principle for Siyavula. They believe that every learner " "and teacher should have access to high-quality educational resources, as " @@ -10439,7 +10503,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8193 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8223 msgid "" "In terms of creating an open business model that involves Creative Commons, " "Siyavula—and its founder, Mark Horner—have been around the block a few " @@ -10448,7 +10512,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8200 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8230 msgid "" "It all started in 2002, when Mark and several other colleagues at the " "University of Cape Town in South Africa founded the Free High School Science " @@ -10458,12 +10522,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8211 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8241 msgid "<ulink url=\"http://www.gnu.org/licenses/fdl\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8208 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8238 msgid "" "As physicists, Mark and his colleagues were advocates of open-source " "software. To make the books open and free, they adopted the Free Software " @@ -10475,7 +10539,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8217 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8247 msgid "" "In 2007, the Shuttleworth Foundation offered funding support to make the " "textbooks available for trial use at more schools. Surveys before and after " @@ -10485,7 +10549,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8225 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8255 msgid "" "But the development of new textbooks froze at this stage. Mark shifted his " "focus to rural schools, which didn’t have textbooks at all, and looked into " @@ -10494,12 +10558,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8235 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8265 msgid "<ulink url=\"http://www.capetowndeclaration.org\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8231 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8261 msgid "" "In 2007, Shuttleworth and the Open Society Institute convened a group of " "open-education activists for a small but lively meeting in Cape Town. One " @@ -10511,7 +10575,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8240 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8270 msgid "" "They wrote six original textbooks. A small publishing company offered " "Shuttleworth the option to buy out the publisher’s existing K–9 content for " @@ -10521,7 +10585,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8248 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8278 msgid "" "Mark wanted to build out the remaining curricula collaboratively through " "communities of practice—that is, with fellow educators and writers. Although " @@ -10537,12 +10601,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8267 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8297 msgid "<ulink url=\"http://cnx.org\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8263 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8293 msgid "" "Not only did Mark want the resources to be shareable, he wanted all teachers " "to be able to remix and edit the content. Mark and his team had to come up " @@ -10554,7 +10618,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8271 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8301 msgid "" "Then the Shuttleworth Foundation decided to completely restructure its work " "as a foundation into a fellowship model (for reasons completely unrelated to " @@ -10563,7 +10627,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8278 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8308 msgid "" "Mark and his team experimented with several different strategies. They " "tried creating an authoring and hosting platform called Full Marks so that " @@ -10574,7 +10638,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8286 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8316 msgid "" "Then the South African government approached Siyavula with an interest in " "printing out the original six Free High School Science Texts (math and " @@ -10585,7 +10649,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8294 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8324 msgid "" "They began to conceive of the six books as having massive marketing " "potential for Siyavula. Printing Siyavula books for every kid in South " @@ -10596,7 +10660,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8303 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8333 msgid "" "Mark and his team began imagining what they could develop beyond what was in " "the textbooks as a service they charge for. One key thing you can’t do well " @@ -10610,7 +10674,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8316 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8346 msgid "" "The costs for using Intelligent Practice were set very low, making it " "accessible even to those with limited financial means. Siyavula was going " @@ -10619,7 +10683,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8322 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8352 msgid "" "The government distributed the books to 1.5 million students, but there was " "an unexpected wrinkle: the books were delivered late. Rather than wait, " @@ -10630,18 +10694,19 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8331 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8361 msgid "" "Siyavula’s site did see a dramatic increase in traffic. They got five " "hundred thousand visitors per month to their math site and the same number " -"to their science site. Two-fifths of the traffic was reading on a “feature " -"phone” (a nonsmartphone with no apps). People on basic phones were reading " -"math and science on a two-inch screen at all hours of the day. To Mark, it " -"was quite amazing and spoke to a need they were servicing." +"to their science site. Two-fifths of the traffic was reading on a " +"<quote>feature phone</quote> (a nonsmartphone with no apps). People on basic " +"phones were reading math and science on a two-inch screen at all hours of " +"the day. To Mark, it was quite amazing and spoke to a need they were " +"servicing." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8340 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8370 msgid "" "At first, the Intelligent Practice services could only be paid using a " "credit card. This proved problematic, especially for those in the low-income " @@ -10652,7 +10717,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8349 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8379 msgid "" "Mark describes this as the first version of Siyavula’s business model: open " "textbooks serving as marketing material and driving traffic to your site, " @@ -10661,7 +10726,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8355 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8385 msgid "" "For Mark a key decision for Siyavula’s business was to focus on how they can " "add value on top of their basic service. They’ll charge only if they are " @@ -10672,7 +10737,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8364 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8394 msgid "" "Version two of Siyavula’s business model was a big, ambitious idea—scale " "up. They also decided to sell the Intelligent Practice service to schools " @@ -10685,7 +10750,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8375 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8405 msgid "" "Teachers get a dashboard that allows them to monitor the progress of an " "entire class or view an individual learner’s results. They can see the " @@ -10696,7 +10761,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8384 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8414 msgid "" "Based on the success of this effort, Siyavula decided to substantially " "increase the production of open educational resources so they could provide " @@ -10706,12 +10771,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8395 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8425 msgid "<ulink url=\"http://www.siyavula.com/products-primary-school.html\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8392 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8422 msgid "" "In partnership with, and sponsored by, the Sasol Inzalo Foundation, Siyavula " "produced a series of natural sciences and technology workbooks for grades 4 " @@ -10721,7 +10786,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8399 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8429 msgid "" "Through this experience, Siyavula learned they could get sponsors to help " "fund openly licensed textbooks. It helped that Siyavula had by this time " @@ -10733,7 +10798,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8409 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8439 msgid "" "The Siyavula books that are reviewed, approved, and branded by the " "government are freely and openly available on Siyavula’s website under an " @@ -10744,7 +10809,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8417 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8447 msgid "" "Although the South African government paid to print and distribute hard " "copies of the books to schoolkids, Siyavula itself received no funding from " @@ -10757,7 +10822,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8428 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8458 msgid "" "Using Siyavula books generated huge savings for the government. Providing " "students with a traditionally published grade 12 science or math textbook " @@ -10769,7 +10834,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8438 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8468 msgid "" "Just as Siyavula was planning to scale up the production of open textbooks " "even more, the South African government changed its textbook policy. To save " @@ -10779,7 +10844,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8446 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8476 msgid "" "Rather than producing more textbooks, Siyavula focused on improving its " "Intelligent Practice technology for its existing books. Mark calls this " @@ -10792,7 +10857,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8457 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8487 msgid "" "Mark says sales are way up, and they are really nailing Intelligent " "Practice. Schools continue to use their open textbooks. The " @@ -10801,7 +10866,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8464 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8494 msgid "" "Siyavula is exploring a range of enhancements to their business model. These " "include charging a small amount for assessment services provided over the " @@ -10811,7 +10876,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8472 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8502 msgid "" "Siyavula is a for-profit business but one with a social mission. Their " "shareholders’ agreement lists lots of requirements around openness for " @@ -10827,41 +10892,41 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8488 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8518 msgid "SparkFun" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8491 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8521 msgid "" "SparkFun is an online electronics retailer specializing in open " "hardware. Founded in 2003 in the U.S." msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8495 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8525 msgid "<ulink url=\"http://www.sparkfun.com\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8497 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8527 msgid "" "<emphasis role=\"strong\">Revenue model</emphasis>: charging for physical " "copies (electronics sales)" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8500 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8530 msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 29, 2016" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8503 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8533 msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Nathan Seidle, founder" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8511 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8541 msgid "" "SparkFun founder and former CEO Nathan Seidle has a picture of himself " "holding up a clone of a SparkFun product in an electronics market in China, " @@ -10871,16 +10936,16 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8518 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8547 msgid "" -"“Being copied is the greatest earmark of flattery and success,” Nathan " -"said. “I thought it was so cool that they were selling to a market we were " -"never going to get access to otherwise. It was evidence of our impact on the " -"world.”" +"<quote>Being copied is the greatest earmark of flattery and success,</quote> " +"Nathan said. <quote>I thought it was so cool that they were selling to a " +"market we were never going to get access to otherwise. It was evidence of " +"our impact on the world.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8524 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8553 msgid "" "This worldview runs through everything SparkFun does. SparkFun is an " "electronics manufacturer. The company sells its products directly to the " @@ -10891,74 +10956,76 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8533 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8562 msgid "" -"Nathan believes open licensing is good for the world. “It touches on our " -"natural human instinct to share,” he said. But he also strongly believes it " -"makes SparkFun better at what they do. They encourage copying, and their " -"products are copied at a very fast rate, often within ten to twelve weeks of " -"release. This forces the company to compete on something other than product " -"design, or what most commonly consider their intellectual property." +"Nathan believes open licensing is good for the world. <quote>It touches on " +"our natural human instinct to share,</quote> he said. But he also strongly " +"believes it makes SparkFun better at what they do. They encourage copying, " +"and their products are copied at a very fast rate, often within ten to " +"twelve weeks of release. This forces the company to compete on something " +"other than product design, or what most commonly consider their intellectual " +"property." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8542 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8571 msgid "" -"“We compete on business principles,” Nathan said. “Claiming your territory " -"with intellectual property allows you to get comfy and rest on your " -"laurels. It gives you a safety net. We took away that safety net.”" +"<quote>We compete on business principles,</quote> Nathan said. " +"<quote>Claiming your territory with intellectual property allows you to get " +"comfy and rest on your laurels. It gives you a safety net. We took away that " +"safety net.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8548 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8577 msgid "" "The result is an intense company-wide focus on product development and " -"improvement. “Our products are so much better than they were five years " -"ago,” Nathan said. “We used to just sell products. Now it’s a product plus a " -"video, a seventeen-page hookup guide, and example firmware on three " -"different platforms to get you up and running faster. We have gotten better " -"because we had to in order to compete. As painful as it is for us, it’s " -"better for the customers.”" +"improvement. <quote>Our products are so much better than they were five " +"years ago,</quote> Nathan said. <quote>We used to just sell products. Now " +"it’s a product plus a video, a seventeen-page hookup guide, and example " +"firmware on three different platforms to get you up and running faster. We " +"have gotten better because we had to in order to compete. As painful as it " +"is for us, it’s better for the customers.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8558 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8587 msgid "" "SparkFun parts are available on eBay for lower prices. But people come " "directly to SparkFun because SparkFun makes their lives easier. The example " "code works; there is a service number to call; they ship replacement parts " "the day they get a service call. They invest heavily in service and " -"support. “I don’t believe businesses should be competing with IP " -"[intellectual property] barriers,” Nathan said. “This is the stuff they " -"should be competing on.”" +"support. <quote>I don’t believe businesses should be competing with IP " +"[intellectual property] barriers,</quote> Nathan said. <quote>This is the " +"stuff they should be competing on.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8567 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8597 msgid "" "SparkFun’s company history began in Nathan’s college dorm room. He spent a " "lot of time experimenting with and building electronics, and he realized " -"there was a void in the market. “If you wanted to place an order for " -"something,” he said, “you first had to search far and wide to find it, and " -"then you had to call or fax someone.” In 2003, during his third year of " -"college, he registered <ulink url=\"http://sparkfun.com\"/> and started " -"reselling products out of his bedroom. After he graduated, he started making " -"and selling his own products." +"there was a void in the market. <quote>If you wanted to place an order for " +"something,</quote> he said, <quote>you first had to search far and wide to " +"find it, and then you had to call or fax someone.</quote> In 2003, during " +"his third year of college, he registered <ulink " +"url=\"http://sparkfun.com\"/> and started reselling products out of his " +"bedroom. After he graduated, he started making and selling his own products." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8578 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8609 msgid "" "Once he started designing his own products, he began putting the software " "and schematics online to help with technical support. After doing some " "research on licensing options, he chose Creative Commons licenses because he " -"was drawn to the “human-readable deeds” that explain the licensing terms in " -"simple terms. SparkFun still uses CC licenses for all of the schematics and " -"firmware for the products they create." +"was drawn to the <quote>human-readable deeds</quote> that explain the " +"licensing terms in simple terms. SparkFun still uses CC licenses for all of " +"the schematics and firmware for the products they create." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8587 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8618 msgid "" "The company has grown from a solo project to a corporation with 140 " "employees. In 2015, SparkFun earned $33 million in revenue. Selling " @@ -10969,7 +11036,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8596 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8627 msgid "" "SparkFun also has an educational department dedicated to creating a hands-on " "curriculum to teach students about electronics using prototyping " @@ -10980,28 +11047,29 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8604 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8634 msgid "" -"“We have the burden and opportunity to educate the next generation of " -"technical citizens,” Nathan said. “Our goal is to affect the lives of three " -"hundred and fifty thousand high school students by 2020.”" +"<quote>We have the burden and opportunity to educate the next generation of " +"technical citizens,</quote> Nathan said. <quote>Our goal is to affect the " +"lives of three hundred and fifty thousand high school students by " +"2020.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8610 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8640 msgid "" "The Creative Commons license underlying all of SparkFun’s products is " "central to this mission. The license not only signals a willingness to " "share, but it also expresses a desire for others to get in and tinker with " "their products, both to learn and to make their products better. SparkFun " -"uses the Attribution-ShareAlike license (CC BY-SA), which is a “copyleft” " -"license that allows people to do anything with the content as long as they " -"provide credit and make any adaptations available under the same licensing " -"terms." +"uses the Attribution-ShareAlike license (CC BY-SA), which is a " +"<quote>copyleft</quote> license that allows people to do anything with the " +"content as long as they provide credit and make any adaptations available " +"under the same licensing terms." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8621 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8651 msgid "" "From the beginning, Nathan has tried to create a work environment at " "SparkFun that he himself would want to work in. The result is what appears " @@ -11013,34 +11081,35 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8632 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8662 msgid "" "The public event, called the Autonomous Vehicle Competition, brings in a " "thousand to two thousand customers and other technology enthusiasts from " "around the area to race their own self-created bots against each other, " "participate in training workshops, and socialize. From a business " "perspective, Nathan says it’s a terrible idea. But they don’t hold the event " -"for business reasons. “The reason we do it is because I get to travel and " -"have interactions with our customers all the time, but most of our employees " -"don’t,” he said. “This event gives our employees the opportunity to get " -"face-to-face contact with our customers.” The event infuses their work with " -"a human element, which makes it more meaningful." +"for business reasons. <quote>The reason we do it is because I get to travel " +"and have interactions with our customers all the time, but most of our " +"employees don’t,</quote> he said. <quote>This event gives our employees the " +"opportunity to get face-to-face contact with our customers.</quote> The " +"event infuses their work with a human element, which makes it more " +"meaningful." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8646 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8676 msgid "" "Nathan has worked hard to imbue a deeper meaning into the work SparkFun " "does. The company is, of course, focused on being fiscally responsible, but " -"they are ultimately driven by something other than money. “Profit is not the " -"goal; it is the outcome of a well-executed plan,” Nathan said. “We focus on " -"having a bigger impact on the world.” Nathan believes they get some of the " -"brightest and most amazing employees because they aren’t singularly focused " -"on the bottom line." +"they are ultimately driven by something other than money. <quote>Profit is " +"not the goal; it is the outcome of a well-executed plan,</quote> Nathan " +"said. <quote>We focus on having a bigger impact on the world.</quote> Nathan " +"believes they get some of the brightest and most amazing employees because " +"they aren’t singularly focused on the bottom line." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8656 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8686 msgid "" "The company is committed to transparency and shares all of its financials " "with its employees. They also generally strive to avoid being another " @@ -11050,43 +11119,46 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8663 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8693 msgid "" "SparkFun’s customer base is largely made up of industrious electronics " "enthusiasts. They have customers who are regularly involved in the company’s " "customer support, independently responding to questions in forums and " "product-comment sections. Customers also bring product ideas to the " "company. SparkFun regularly sifts through suggestions from customers and " -"tries to build on them where they can. “From the beginning, we have been " -"listening to the community,” Nathan said. “Customers would identify a pain " -"point, and we would design something to address it.”" +"tries to build on them where they can. <quote>From the beginning, we have " +"been listening to the community,</quote> Nathan said. <quote>Customers " +"would identify a pain point, and we would design something to address " +"it.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8675 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8705 msgid "" "However, this sort of customer engagement does not always translate to " "people actively contributing to SparkFun’s projects. The company has a " "public repository of software code for each of its devices online. On a " "particularly active project, there will only be about two dozen people " "contributing significant improvements. The vast majority of projects are " -"relatively untouched by the public. “There is a theory that if you " -"open-source it, they will come,” Nathan said. “That’s not really true.”" +"relatively untouched by the public. <quote>There is a theory that if you " +"open-source it, they will come,</quote> Nathan said. <quote>That’s not " +"really true.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8686 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8716 msgid "" "Rather than focusing on cocreation with their customers, SparkFun instead " "focuses on enabling people to copy, tinker, and improve products on their " "own. They heavily invest in tutorials and other material designed to help " "people understand how the products work so they can fix and improve things " -"independently. “What gives me joy is when people take open-source layouts " -"and then build their own circuit boards from our designs,” Nathan said." +"independently. <quote>What gives me joy is when people take open-source " +"layouts and then build their own circuit boards from our designs,</quote> " +"Nathan said." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8695 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8726 msgid "" "Obviously, opening up the design of their products is a necessary step if " "their goal is to empower the public. Nathan also firmly believes it makes " @@ -11101,12 +11173,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8709 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8740 msgid "TeachAIDS" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8712 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8743 msgid "" "TeachAIDS is a nonprofit that creates educational materials designed to " "teach people around the world about HIV and AIDS. Founded in 2005 in the " @@ -11114,29 +11186,29 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8717 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8748 msgid "<ulink url=\"http://teachaids.org\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8719 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8750 msgid "<emphasis role=\"strong\">Revenue model</emphasis>: sponsorships" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8721 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8752 msgid "<emphasis role=\"strong\">Interview date</emphasis>: March 24, 2016" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8724 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8755 msgid "" "<emphasis role=\"strong\">Interviewees</emphasis>: Piya Sorcar, the CEO, and " "Shuman Ghosemajumder, the chair" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8732 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8763 msgid "" "TeachAIDS is an unconventional media company with a conventional revenue " "model. Like most media companies, they are subsidized by " @@ -11145,7 +11217,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8738 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8769 msgid "" "But unlike most media companies, Teach-AIDS is a nonprofit organization with " "a purely social mission. TeachAIDS is dedicated to educating the global " @@ -11160,7 +11232,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8751 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8782 msgid "" "TeachAIDS is a labor of love for founder and CEO Piya Sorcar, who earns a " "salary of one dollar per year from the nonprofit. The project grew out of " @@ -11181,21 +11253,21 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8771 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8802 msgid "" "In late 2005, Piya and her team used research-based design to create new " "educational materials and worked with local partners in India to help " "distribute them. As soon as the animated software was posted online, Piya’s " "team started receiving requests from individuals and governments who were " -"interested in bringing this model to more countries. “We realized fairly " -"quickly that educating large populations about a topic that was considered " -"taboo would be challenging. We began by identifying optimal local partners " -"and worked toward creating an effective, culturally appropriate education,” " -"Piya said." +"interested in bringing this model to more countries. <quote>We realized " +"fairly quickly that educating large populations about a topic that was " +"considered taboo would be challenging. We began by identifying optimal local " +"partners and worked toward creating an effective, culturally appropriate " +"education,</quote> Piya said." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8783 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8814 msgid "" "Very shortly after the initial release, Piya’s team decided to spin the " "endeavor into an independent nonprofit out of Stanford University. They also " @@ -11203,34 +11275,35 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8789 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8820 msgid "" "Given their educational mission, TeachAIDS had an obvious interest in seeing " "the materials as widely shared as possible. But they also needed to preserve " "the integrity of the medical information in the content. They chose the " "Attribution-NonCommercial-NoDerivs license (CC BY-NC-ND), which essentially " "gives the public the right to distribute only verbatim copies of the " -"content, and for noncommercial purposes. “We wanted attribution for " -"TeachAIDS, and we couldn’t stand by derivatives without vetting them,” the " -"cofounder and chair Shuman Ghosemajumder said. “It was almost a no-brainer " -"to go with a CC license because it was a plug-and-play solution to this " -"exact problem. It has allowed us to scale our materials safely and quickly " -"worldwide while preserving our content and protecting us at the same time.”" +"content, and for noncommercial purposes. <quote>We wanted attribution for " +"TeachAIDS, and we couldn’t stand by derivatives without vetting " +"them,</quote> the cofounder and chair Shuman Ghosemajumder said. <quote>It " +"was almost a no-brainer to go with a CC license because it was a " +"plug-and-play solution to this exact problem. It has allowed us to scale our " +"materials safely and quickly worldwide while preserving our content and " +"protecting us at the same time.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8804 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8836 msgid "" "Choosing a license that does not allow adaptation of the content was an " "outgrowth of the careful precision with which TeachAIDS crafts their " "content. The organization invests heavily in research and testing to " -"determine the best method of conveying the information. “Creating " -"high-quality content is what matters most to us,” Piya said. “Research " -"drives everything we do.”" +"determine the best method of conveying the information. <quote>Creating " +"high-quality content is what matters most to us,</quote> Piya " +"said. <quote>Research drives everything we do.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8812 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8845 msgid "" "One important finding was that people accept the message best when it comes " "from familiar voices they trust and admire. To achieve this, TeachAIDS " @@ -11241,7 +11314,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8821 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8854 msgid "" "Localization is probably the single-most important aspect of the way " "TeachAIDS creates its content. While each regional version builds from the " @@ -11257,7 +11330,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8836 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8869 msgid "" "The localization process relies heavily on volunteers. Their volunteer base " "is deeply committed to the cause, and the organization has had better luck " @@ -11274,7 +11347,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8852 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8885 msgid "" "TeachAIDS employs full-time employees, contractors, and volunteers, all in " "different capacities and organizational configurations. They are careful to " @@ -11287,29 +11360,29 @@ msgid "" "but highly controlled, creative process is undertaken entirely by people who " "are specifically brought on to help with a particular project, rather than " "ongoing staff. The final product they create is designed to require zero " -"training for people to implement in practice. “In our research, we found we " -"can’t depend on people passing on the information correctly, even if they " -"have the best of intentions,” Piya said. “We need materials where you can " -"push play and they will work.”" +"training for people to implement in practice. <quote>In our research, we " +"found we can’t depend on people passing on the information correctly, even " +"if they have the best of intentions,</quote> Piya said. <quote>We need " +"materials where you can push play and they will work.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8871 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8905 msgid "" "Piya’s team was able to produce all of these versions over several years " "with a head count that never exceeded eight full-time employees. The " "organization is able to reduce costs by relying heavily on volunteers and " "in-kind donations. Nevertheless, the nonprofit needed a sustainable revenue " "model to subsidize content creation and physical distribution of the " -"materials. Charging even a low price was simply not an option. “Educators " -"from various nonprofits around the world were just creating their own " -"materials using whatever they could find for free online,” Shuman said. “The " -"only way to persuade them to use our highly effective model was to make it " -"completely free.”" +"materials. Charging even a low price was simply not an " +"option. <quote>Educators from various nonprofits around the world were just " +"creating their own materials using whatever they could find for free " +"online,</quote> Shuman said. <quote>The only way to persuade them to use our " +"highly effective model was to make it completely free.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8884 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8918 msgid "" "Like many content creators offering their work for free, they settled on " "advertising as a funding model. But they were extremely careful not to let " @@ -11322,61 +11395,61 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8895 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8929 msgid "" "TeachAIDS is careful not to seek funding to cover the costs of a specific " "project. Instead, sponsorships are structured as unrestricted donations to " "the nonprofit. This gives the nonprofit more stability, but even more " "importantly, it enables them to subsidize projects being localized for an " -"area with no sponsors. “If we just created versions based on where we could " -"get sponsorships, we would only have materials for wealthier countries,” " -"Shuman said." +"area with no sponsors. <quote>If we just created versions based on where we " +"could get sponsorships, we would only have materials for wealthier " +"countries,</quote> Shuman said." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8905 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8939 msgid "" -"As of 2016, TeachAIDS has dozens of sponsors. “When we go into a new " -"country, various companies hear about us and reach out to us,” Piya " -"said. “We don’t have to do much to find or attract them.” They believe the " -"sponsorships are easy to sell because they offer so much value to " -"sponsors. TeachAIDS sponsorships give corporations the chance to reach new " -"eyeballs with their brand, but at a much lower cost than other advertising " -"channels. The audience for TeachAIDS content also tends to skew young, which " -"is often a desirable demographic for brands. Unlike traditional advertising, " -"the content is not time-sensitive, so an investment in a sponsorship can " -"benefit a brand for many years to come." +"As of 2016, TeachAIDS has dozens of sponsors. <quote>When we go into a new " +"country, various companies hear about us and reach out to us,</quote> Piya " +"said. <quote>We don’t have to do much to find or attract them.</quote> They " +"believe the sponsorships are easy to sell because they offer so much value " +"to sponsors. TeachAIDS sponsorships give corporations the chance to reach " +"new eyeballs with their brand, but at a much lower cost than other " +"advertising channels. The audience for TeachAIDS content also tends to skew " +"young, which is often a desirable demographic for brands. Unlike traditional " +"advertising, the content is not time-sensitive, so an investment in a " +"sponsorship can benefit a brand for many years to come." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8918 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8953 msgid "" "Importantly, the value to corporate sponsors goes beyond commercial " "considerations. As a nonprofit with a clearly articulated social mission, " -"corporate sponsorships are donations to a cause. “This is something " -"companies can be proud of internally,” Shuman said. Some companies have even " -"built publicity campaigns around the fact that they have sponsored these " -"initiatives." +"corporate sponsorships are donations to a cause. <quote>This is something " +"companies can be proud of internally,</quote> Shuman said. Some companies " +"have even built publicity campaigns around the fact that they have sponsored " +"these initiatives." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8927 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8962 msgid "" "The core mission of TeachAIDS—ensuring global access to life-saving " "education—is at the root of everything the organization does. It underpins " "the work; it motivates the funders. The CC license on the materials they " "create furthers that mission, allowing them to safely and quickly scale " -"their materials worldwide. “The Creative Commons license has been a game " -"changer for TeachAIDS,” Piya said." +"their materials worldwide. <quote>The Creative Commons license has been a " +"game changer for TeachAIDS,</quote> Piya said." msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8937 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8972 msgid "Tribe of Noise" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8940 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8975 msgid "" "Tribe of Noise is a for-profit online music platform serving the film, TV, " "video, gaming, and in-store-media industries. Founded in 2008 in the " @@ -11384,24 +11457,24 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8945 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8980 msgid "<ulink url=\"http://www.tribeofnoise.com\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8950 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8985 msgid "<emphasis role=\"strong\">Interview date</emphasis>: January 26, 2016" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8953 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8988 msgid "" "<emphasis role=\"strong\">Interviewee</emphasis>: Hessel van Oorschot, " "cofounder" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8961 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:8996 msgid "" "In the early 2000s, Hessel van Oorschot was an entrepreneur running a " "business where he coached other midsize entrepreneurs how to create an " @@ -11413,7 +11486,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8970 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9005 msgid "" "In 2005, Hessel and Sandra Brandenburg launched a niche video-production " "initiative. Almost immediately, they ran into issues around finding and " @@ -11425,19 +11498,19 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8980 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9015 msgid "" "They hired two lawyers to investigate further, and while they uncovered five " "or six examples, Hessel found the business models lacking. The lawyers " "expressed interest in being their legal team should they decide to pursue " -"this as an entrepreneurial opportunity. Hessel says, “When lawyers are " -"interested in a venture like this, you might have something special.” So " -"after some more research, in early 2008, Hessel and Sandra decided to build " -"a platform." +"this as an entrepreneurial opportunity. Hessel says, <quote>When lawyers are " +"interested in a venture like this, you might have something special.</quote> " +"So after some more research, in early 2008, Hessel and Sandra decided to " +"build a platform." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8990 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9025 msgid "" "Building a platform posed a real chicken-and-egg problem. The platform had " "to build an online community of music-rights holders and, at the same time, " @@ -11447,7 +11520,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:8997 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9032 msgid "" "In July 2008, Tribe of Noise opened its virtual doors with a couple hundred " "musicians willing to use the CC BY-SA license (Attribution-ShareAlike) for a " @@ -11457,12 +11530,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9012 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9047 msgid "<ulink url=\"http://www.instoremusicservice.com\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9005 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9040 msgid "" "As they were growing the community, Hessel got a phone call from a company " "that made in-store music playlists asking if they had enough music licensed " @@ -11475,7 +11548,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9015 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9050 msgid "" "In most countries, artists, authors, and musicians join a collecting society " "that manages the licensing and helps collect the royalties. Copyright " @@ -11491,12 +11564,12 @@ msgid "" "hesitant and said no, but Tribe of Noise persisted arguing that they " "primarily work with unknown artists and provide them exposure in parts of " "the world where they don’t get airtime normally and a source of revenue—and " -"this convinced them that it was OK. However, Hessel says, “We are still " -"fighting for a good cause every single day.”" +"this convinced them that it was OK. However, Hessel says, <quote>We are " +"still fighting for a good cause every single day.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9036 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9071 msgid "" "Instead of building a large sales force, Tribe of Noise partnered with big " "organizations who have lots of clients and can act as a kind of Tribe of " @@ -11504,14 +11577,14 @@ msgid "" "sells Tribe’s In-store Music Service subscriptions to their business " "clients, which include fashion retailers and fitness centers. They have a " "similar deal with the leading trade association representing hotels and " -"restaurants in the country. Hessel hopes to “copy and paste” this service " -"into other countries where collecting societies understand what you can do " -"with Creative Commons. Outside of the Netherlands, early adoptions have " -"happened in Scandinavia, Belgium, and the U.S." +"restaurants in the country. Hessel hopes to <quote>copy and paste</quote> " +"this service into other countries where collecting societies understand what " +"you can do with Creative Commons. Outside of the Netherlands, early " +"adoptions have happened in Scandinavia, Belgium, and the U.S." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9049 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9085 msgid "" "Tribe of Noise doesn’t pay the musicians up front; they get paid when their " "music ends up in Tribe of Noise’s in-store music channels. The musicians’ " @@ -11522,12 +11595,12 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9065 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9101 msgid "<ulink url=\"http://www.tribeofnoise.com/info_instoremusic.php\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9057 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9093 msgid "" "A few of your songs [licensed with CC BY-SA], for example five in total, are " "selected for a bespoke in-store music channel broadcasting at a large " @@ -11540,7 +11613,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9068 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9104 msgid "" "Tribe of Noise has another model that does not involve Creative Commons. In " "a survey with members, most said they liked the exposure using Creative " @@ -11552,20 +11625,20 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9079 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9115 msgid "" "Hessel’s legal team took this feedback and created a second model and " "separate area of the platform called Tribe of Noise Pro. Songs uploaded to " "Tribe of Noise Pro aren’t Creative Commons licensed; Tribe of Noise has " -"instead created a “nonexclusive exploitation” contract, similar to a " -"Creative Commons license but allowing musicians to opt out whenever they " -"want. When you opt out, Tribe of Noise agrees to take your music off the " -"Tribe of Noise platform within one to two months. This lets the musician " +"instead created a <quote>nonexclusive exploitation</quote> contract, similar " +"to a Creative Commons license but allowing musicians to opt out whenever " +"they want. When you opt out, Tribe of Noise agrees to take your music off " +"the Tribe of Noise platform within one to two months. This lets the musician " "reuse their song for a better deal." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9090 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9126 msgid "" "Tribe of Noise Pro is primarily geared toward media makers who are looking " "for music. If they buy a license from this catalog, they don’t have to state " @@ -11575,7 +11648,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9098 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9134 msgid "" "Lots of Tribe of Noise musicians upload songs to both Tribe of Noise Pro and " "the community area of Tribe of Noises. There aren’t that many artists who " @@ -11584,7 +11657,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9104 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9140 msgid "" "Hessel sees the two as complementary. Both are needed for the model to " "work. With a whole generation of musicians interested in the sharing " @@ -11594,7 +11667,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9112 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9148 msgid "" "Every musician who joins Tribe of Noise gets their own home page and free " "unlimited Web space to upload as much of their own music as they like. Tribe " @@ -11607,7 +11680,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9123 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9159 msgid "" "Another way Tribe of Noise creates community and interest is with contests, " "which are organized in partnership with Tribe of Noise clients. The client " @@ -11619,7 +11692,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9133 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9169 msgid "" "Tribe of Noise now has twenty-seven thousand members from 192 countries, and " "many are exploring do-it-yourself models for generating revenue. Some came " @@ -11633,7 +11706,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9145 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9181 msgid "" "It’s not uncommon for performance-rights organizations, record labels, or " "music publishers to sign contracts with musicians based on exclusivity. Such " @@ -11651,7 +11724,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9162 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9198 msgid "" "For Hessel the key to Tribe of Noise’s success is trust. The fact that " "Creative Commons licenses work the same way all over the world and have been " @@ -11664,46 +11737,46 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9174 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9210 msgid "Wikimedia Foundation" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9177 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9213 msgid "" "The Wikimedia Foundation is the nonprofit organization that hosts Wikipedia " "and its sister projects. Founded in 2003 in the U.S." msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9182 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9218 msgid "<ulink url=\"http://wikimediafoundation.org\"/>" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9184 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9220 msgid "<emphasis role=\"strong\">Revenue model</emphasis>: donations" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9186 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9222 msgid "<emphasis role=\"strong\">Interview date</emphasis>: December 18, 2015" msgstr "" #. type: Content of: <book><part><chapter><blockquote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9189 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9225 msgid "" "<emphasis role=\"strong\">Interviewees</emphasis>: Luis Villa, former Chief " "Officer of Community Engagement, and Stephen LaPorte, legal counsel" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9198 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9234 msgid "Nearly every person with an online presence knows Wikipedia." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9201 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9237 msgid "" "In many ways, it is the preeminent open project: The online encyclopedia is " "created entirely by volunteers. Anyone in the world can edit the " @@ -11713,7 +11786,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9209 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9245 msgid "" "As of December 2016, there were more than forty-two million articles in the " "295 language editions of the online encyclopedia, according to—what " @@ -11721,7 +11794,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9214 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9250 msgid "" "The Wikimedia Foundation is a U.S.-based nonprofit organization that owns " "the Wikipedia domain name and hosts the site, along with many other related " @@ -11737,16 +11810,16 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9228 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9264 msgid "" -"As Wikimedia legal counsel Stephen LaPorte told us, “There is a common " -"saying that Wikipedia works in practice but not in theory.” While it " +"As Wikimedia legal counsel Stephen LaPorte told us, <quote>There is a common " +"saying that Wikipedia works in practice but not in theory.</quote> While it " "undoubtedly has its challenges and flaws, Wikipedia and its sister projects " "are a striking testament to the power of human collaboration." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9235 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9271 msgid "" "Because of its extraordinary breadth and scope, it does feel a bit like a " "unicorn. Indeed, there is nothing else like Wikipedia. Still, much of what " @@ -11757,7 +11830,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9244 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9280 msgid "" "The story of Wikipedia has been told many times. For our purposes, it is " "enough to know the experiment started in 2001 at a small scale, inspired by " @@ -11771,46 +11844,47 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9256 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9292 msgid "" "The nature of the content the community creates is ideal for asynchronous " -"cocreation. “An encyclopedia is something where incremental community " -"improvement really works,” Luis Villa, former Chief Officer of Community " -"Engagement, told us. The rules and processes that govern cocreation on " -"Wikipedia and its sister projects are all community-driven and vary by " -"language edition. There are entire books written on the intricacies of " -"their systems, but generally speaking, there are very few exceptions to the " -"rule that anyone can edit any article, even without an account on their " +"cocreation. <quote>An encyclopedia is something where incremental community " +"improvement really works,</quote> Luis Villa, former Chief Officer of " +"Community Engagement, told us. The rules and processes that govern " +"cocreation on Wikipedia and its sister projects are all community-driven and " +"vary by language edition. There are entire books written on the intricacies " +"of their systems, but generally speaking, there are very few exceptions to " +"the rule that anyone can edit any article, even without an account on their " "system. The extensive peer-review process includes elaborate systems to " "resolve disputes, methods for managing particularly controversial subject " "areas, talk pages explaining decisions, and much, much more. The Wikimedia " "Foundation’s decision to leave governance of the projects to the community " -"is very deliberate. “We look at the things that the community can do well, " -"and we want to let them do those things,” Stephen told us. Instead, the " -"foundation focuses its time and resources on what the community cannot do as " -"effectively, like the software engineering that supports the technical " -"infrastructure of the sites. In 2015-16, about half of the foundation’s " -"budget went to direct support for the Wikimedia sites." +"is very deliberate. <quote>We look at the things that the community can do " +"well, and we want to let them do those things,</quote> Stephen told " +"us. Instead, the foundation focuses its time and resources on what the " +"community cannot do as effectively, like the software engineering that " +"supports the technical infrastructure of the sites. In 2015-16, about half " +"of the foundation’s budget went to direct support for the Wikimedia sites." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9279 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9316 msgid "" "Some of that is directed at servers and general IT support, but the " "foundation also invests a significant amount on architecture designed to " -"help the site function as effectively as possible. “There is a constantly " -"evolving system to keep the balance in place to avoid Wikipedia becoming the " -"world’s biggest graffiti wall,” Luis said. Depending on how you measure it, " -"somewhere between 90 to 98 percent of edits to Wikipedia are positive. Some " -"portion of that success is attributable to the tools Wikimedia has in place " -"to try to incentivize good actors. “The secret to having any healthy " -"community is bringing back the right people,” Luis said. “Vandals tend to " -"get bored and go away. That is partially our model working, and partially " -"just human nature.” Most of the time, people want to do the right thing." +"help the site function as effectively as possible. <quote>There is a " +"constantly evolving system to keep the balance in place to avoid Wikipedia " +"becoming the world’s biggest graffiti wall,</quote> Luis said. Depending on " +"how you measure it, somewhere between 90 to 98 percent of edits to Wikipedia " +"are positive. Some portion of that success is attributable to the tools " +"Wikimedia has in place to try to incentivize good actors. <quote>The secret " +"to having any healthy community is bringing back the right people,</quote> " +"Luis said. <quote>Vandals tend to get bored and go away. That is partially " +"our model working, and partially just human nature.</quote> Most of the " +"time, people want to do the right thing." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9294 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9332 msgid "" "Wikipedia not only relies on good behavior within its community and on its " "sites, but also by everyone else once the content leaves Wikipedia. All of " @@ -11818,20 +11892,20 @@ msgid "" "(CC BY-SA), which means it can be used for any purpose and modified so long " "as credit is given and anything new is shared back with the public under the " "same license. In theory, that means anyone can copy the content and start a " -"new Wikipedia. But as Stephen explained, “Being open has only made Wikipedia " -"bigger and stronger. The desire to protect is not always what is best for " -"everyone.”" +"new Wikipedia. But as Stephen explained, <quote>Being open has only made " +"Wikipedia bigger and stronger. The desire to protect is not always what is " +"best for everyone.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para><footnote><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9318 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9356 msgid "" "<ulink " "url=\"http://gimletmedia.com/episode/14-the-art-of-making-and-fixing-mistakes/\"/>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9306 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9344 msgid "" "Of course, the primary reason no one has successfully co-opted Wikipedia is " "that copycat efforts do not have the Wikipedia community to sustain what " @@ -11840,18 +11914,19 @@ msgid "" "in a million different ways, in a million different capacities, for a " "million different reasons. While many have tried to guess what makes " "Wikipedia work as well it does, the fact is there is no single " -"explanation. “In a movement as large as ours, there is an incredible " -"diversity of motivations,” Stephen said. For example, there is one editor of " -"the English Wikipedia edition who has corrected a single grammatical error " -"in articles more than forty-eight thousand times.<placeholder " -"type=\"footnote\" id=\"0\"/> Only a fraction of Wikipedia users are also " -"editors. But editing is not the only way to contribute to Wikipedia. “Some " -"donate text, some donate images, some donate financially,” Stephen told " -"us. “They are all contributors.”" +"explanation. <quote>In a movement as large as ours, there is an incredible " +"diversity of motivations,</quote> Stephen said. For example, there is one " +"editor of the English Wikipedia edition who has corrected a single " +"grammatical error in articles more than forty-eight thousand " +"times.<placeholder type=\"footnote\" id=\"0\"/> Only a fraction of Wikipedia " +"users are also editors. But editing is not the only way to contribute to " +"Wikipedia. <quote>Some donate text, some donate images, some donate " +"financially,</quote> Stephen told us. <quote>They are all " +"contributors.</quote>" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9324 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9363 msgid "" "But the vast majority of us who use Wikipedia are not contributors; we are " "passive readers. The Wikimedia Foundation survives primarily on individual " @@ -11863,7 +11938,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9334 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9373 msgid "" "The foundation has a fund-raising team that works year-round to raise money, " "but the bulk of their revenue comes in during the December campaign in " @@ -11875,7 +11950,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9345 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9384 msgid "" "The vision of the Wikimedia Foundation is a world in which every single " "human being can freely share in the sum of all knowledge. They work to " @@ -11887,7 +11962,7 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9354 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9393 msgid "" "The philosophy behind the endeavor also enables the foundation to be " "financially sustainable. It instills trust in their readership, which is " @@ -11896,30 +11971,31 @@ msgid "" msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9360 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9399 msgid "" "Any given edit on Wikipedia could be motivated by nearly an infinite number " "of reasons. But the social mission of the project is what binds the global " -"community together. “Wikipedia is an example of how a mission can motivate " -"an entire movement,” Stephen told us." +"community together. <quote>Wikipedia is an example of how a mission can " +"motivate an entire movement,</quote> Stephen told us." msgstr "" #. type: Content of: <book><part><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9367 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9406 msgid "" "Of course, what results from that movement is one of the Internet’s great " -"public resources. “The Internet has a lot of businesses and stores, but it " -"is missing the digital equivalent of parks and open public spaces,” Stephen " -"said. “Wikipedia has found a way to be that open public space.”" +"public resources. <quote>The Internet has a lot of businesses and stores, " +"but it is missing the digital equivalent of parks and open public " +"spaces,</quote> Stephen said. <quote>Wikipedia has found a way to be that " +"open public space.</quote>" msgstr "" #. type: Content of: <book><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9376 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9416 msgid "Bibliography" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9378 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9418 msgid "" "Alperovitz, Gar. What Then Must We Do? Straight Talk about the Next American " "Revolution; Democratizing Wealth and Building a Community-Sustaining Economy " @@ -11927,33 +12003,33 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9384 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9424 msgid "" "Anderson, Chris. Free: How Today’s Smartest Businesses Profit by Giving " "Something for Nothing, reprint with new preface. New York: Hyperion, 2010." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9389 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9429 msgid "———. Makers: The New Industrial Revolution. New York: Signal, 2012." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9392 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9432 msgid "" "Ariely, Dan. Predictably Irrational: The Hidden Forces That Shape Our " -"Decisions. Rev. ed. New York: Harper Perennial, 2010." +"Decisions. Rev. ed. New York: Harper Perennial, 2010." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9396 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9436 msgid "" "Bacon, Jono. The Art of Community. 2nd ed. Sebastopol, CA: O’Reilly Media, " "2012." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9400 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9440 msgid "" "Benkler, Yochai. The Wealth of Networks: How Social Production Transforms " "Markets and Freedom. New Haven: Yale University Press, 2006. <ulink " @@ -11962,7 +12038,7 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9407 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9447 msgid "" "Benyayer, Louis-David, ed. Open Models: Business Models of the Open " "Economy. Cachan, France: Without Model, 2016. <ulink " @@ -11971,7 +12047,7 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9413 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9453 msgid "" "Bollier, David. Commoning as a Transformative Social Paradigm. Paper " "commissioned by the Next Systems Project. Washington, DC: Democracy " @@ -11980,14 +12056,14 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9419 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9459 msgid "" "———. Think Like a Commoner: A Short Introduction to the Life of the " "Commons. Gabriola Island, BC: New Society, 2014." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9423 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9463 msgid "" "Bollier, David, and Pat Conaty. Democratic Money and Capital for the " "Commons: Strategies for Transforming Neoliberal Finance through " @@ -12000,56 +12076,56 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9433 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9473 msgid "" "Bollier, David, and Silke Helfrich, eds. The Wealth of the Commons: A World " "Beyond Market and State. Amherst, MA: Levellers Press, 2012." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9437 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9477 msgid "" "Botsman, Rachel, and Roo Rogers. What’s Mine Is Yours: The Rise of " "Collaborative Consumption. New York: Harper Business, 2010." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9441 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9481 msgid "" "Boyle, James. The Public Domain: Enclosing the Commons of the Mind. New " "Haven: Yale University Press, 2008." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9444 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9484 msgid "" "<ulink url=\"http://www.thepublicdomain.org/download/\"/> (licensed under CC " "BY-NC-SA)." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9448 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9488 msgid "" "Capra, Fritjof, and Ugo Mattei. The Ecology of Law: Toward a Legal System in " "Tune with Nature and Community. Oakland, CA: Berrett-Koehler, 2015." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9453 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9493 msgid "" "Chesbrough, Henry. Open Business Models: How to Thrive in the New Innovation " "Landscape. Boston: Harvard Business School Press, 2006." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9457 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9497 msgid "" "———. Open Innovation: The New Imperative for Creating and Profiting from " "Technology. Boston: Harvard Business Review Press, 2006." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9461 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9501 msgid "" "City of Bologna. Regulation on Collaboration between Citizens and the City " "for the Care and Regeneration of Urban Commons. Translated by LabGov " @@ -12059,37 +12135,37 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9468 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9508 msgid "" -"Cole, Daniel H. “Learning from Lin: Lessons and Cautions from the Natural " -"Commons for the Knowledge Commons.” Chap. 2 in Frischmann, Madison, and " -"Strandburg, Governing Knowledge Commons." +"Cole, Daniel H. <quote>Learning from Lin: Lessons and Cautions from the " +"Natural Commons for the Knowledge Commons.</quote> Chap. 2 in Frischmann, " +"Madison, and Strandburg, Governing Knowledge Commons." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9473 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9513 msgid "" "Creative Commons. 2015 State of the Commons. Mountain View, CA: Creative " "Commons, 2015. <ulink url=\"http://stateof.creativecommons.org/2015/\"/>." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9478 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9518 msgid "" "Doctorow, Cory. Information Doesn’t Want to Be Free: Laws for the Internet " "Age. San Francisco: McSweeney’s, 2014." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9482 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9522 msgid "" -"Eckhardt, Giana, and Fleura Bardhi. “The Sharing Economy Isn’t about Sharing " -"at All.” Harvard Business Review, January 28, 2015. <ulink " +"Eckhardt, Giana, and Fleura Bardhi. <quote>The Sharing Economy Isn’t about " +"Sharing at All.</quote> Harvard Business Review, January 28, 2015. <ulink " "url=\"http://hbr.org/2015/01/the-sharing-economy-isnt-about-sharing-at-all\"/>." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9487 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9528 msgid "" "Elliott, Patricia W., and Daryl H. Hepting, eds. (2015). Free Knowledge: " "Confronting the Commodification of Human Discovery. Regina, SK: University " @@ -12099,164 +12175,166 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9494 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9535 msgid "" "Eyal, Nir. Hooked: How to Build Habit-Forming Products. With Ryan " "Hoover. New York: Portfolio, 2014." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9498 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9539 msgid "" -"Farley, Joshua, and Ida Kubiszewski. “The Economics of Information in a " -"Post-Carbon Economy.” Chap. 11 in Elliott and Hepting, Free Knowledge." +"Farley, Joshua, and Ida Kubiszewski. <quote>The Economics of Information in " +"a Post-Carbon Economy.</quote> Chap. 11 in Elliott and Hepting, Free " +"Knowledge." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9503 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9544 msgid "" -"Foster, William Landes, Peter Kim, and Barbara Christiansen. “Ten Nonprofit " -"Funding Models.” Stanford Social Innovation Review, Spring 2009. <ulink " +"Foster, William Landes, Peter Kim, and Barbara Christiansen. <quote>Ten " +"Nonprofit Funding Models.</quote> Stanford Social Innovation Review, Spring " +"2009. <ulink " "url=\"http://ssir.org/articles/entry/ten_nonprofit_funding_models\"/>." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9509 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9550 msgid "" "Frischmann, Brett M. Infrastructure: The Social Value of Shared " "Resources. New York: Oxford University Press, 2012." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9513 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9554 msgid "" "Frischmann, Brett M., Michael J. Madison, and Katherine J. Strandburg, " "eds. Governing Knowledge Commons. New York: Oxford University Press, 2014." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9518 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9559 msgid "" "Frischmann, Brett M., Michael J. Madison, and Katherine J. " -"Strandburg. “Governing Knowledge Commons.” Chap. 1 in Frischmann, Madison, " -"and Strandburg, Governing Knowledge Commons." +"Strandburg. <quote>Governing Knowledge Commons.</quote> Chap. 1 in " +"Frischmann, Madison, and Strandburg, Governing Knowledge Commons." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9523 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9564 msgid "" "Gansky, Lisa. The Mesh: Why the Future of Business Is Sharing. Reprint with " "new epilogue. New York: Portfolio, 2012." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9527 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9568 msgid "" "Grant, Adam. Give and Take: Why Helping Others Drives Our Success. New " "York: Viking, 2013." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9531 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9572 msgid "" "Haiven, Max. Crises of Imagination, Crises of Power: Capitalism, Creativity " "and the Commons. New York: Zed Books, 2014." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9535 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9576 msgid "" "Harris, Malcom, ed. Share or Die: Voices of the Get Lost Generation in the " "Age of Crisis. With Neal Gorenflo. Gabriola Island, BC: New Society, 2012." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9540 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9581 msgid "" "Hermida, Alfred. Tell Everyone: Why We Share and Why It Matters. Toronto: " "Doubleday Canada, 2014." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9544 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9585 msgid "" "Hyde, Lewis. Common as Air: Revolution, Art, and Ownership. New York: " "Farrar, Straus and Giroux, 2010." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9548 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9589 msgid "" "———. The Gift: Creativity and the Artist in the Modern World. 2nd Vintage " "Books edition. New York: Vintage Books, 2007." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9552 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9593 msgid "" "Kelley, Tom, and David Kelley. Creative Confidence: Unleashing the Potential " "within Us All. New York: Crown, 2013." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9556 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9597 msgid "" "Kelly, Marjorie. Owning Our Future: The Emerging Ownership Revolution; " "Journeys to a Generative Economy. San Francisco: Berrett-Koehler, 2012." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9561 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9602 msgid "" "Kleon, Austin. Show Your Work: 10 Ways to Share Your Creativity and Get " "Discovered. New York: Workman, 2014." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9565 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9606 msgid "" "———. Steal Like an Artist: 10 Things Nobody Told You about Being " "Creative. New York: Workman, 2012." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9569 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9610 msgid "" "Kramer, Bryan. Shareology: How Sharing Is Powering the Human Economy. New " "York: Morgan James, 2016." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9573 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9614 msgid "" -"Lee, David. “Inside Medium: An Attempt to Bring Civility to the Internet.” " -"BBC News, March 3, 2016. <ulink " +"Lee, David. <quote>Inside Medium: An Attempt to Bring Civility to the " +"Internet.</quote> BBC News, March 3, 2016. <ulink " "url=\"http://www.bbc.com/news/technology-35709680\"/>" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9578 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9619 msgid "" "Lessig, Lawrence. Remix: Making Art and Commerce Thrive in the Hybrid " "Economy. New York: Penguin Press, 2008." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9582 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9623 msgid "" "Menzies, Heather. Reclaiming the Commons for the Common Good: A Memoir and " "Manifesto. Gabriola Island, BC: New Society, 2014." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9586 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9627 msgid "" "Mason, Paul. Postcapitalism: A Guide to Our Future. New York: Farrar, Straus " "and Giroux, 2015." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9590 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9631 msgid "" "New York Times Customer Insight Group. The Psychology of Sharing: Why Do " "People Share Online? New York: New York Times Customer Insight Group, 2011. " @@ -12264,7 +12342,7 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9596 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9637 msgid "" "Osterwalder, Alex, and Yves Pigneur. Business Model Generation. Hoboken, " "NJ: John Wiley and Sons, 2010. A preview of the book is available at <ulink " @@ -12272,7 +12350,7 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9602 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9643 msgid "" "Osterwalder, Alex, Yves Pigneur, Greg Bernarda, and Adam Smith. Value " "Proposition Design. Hoboken, NJ: John Wiley and Sons, 2014. A preview of the " @@ -12281,14 +12359,14 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9608 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9649 msgid "" "Palmer, Amanda. The Art of Asking: Or How I Learned to Stop Worrying and Let " "People Help. New York: Grand Central, 2014." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9612 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9653 msgid "" "Pekel, Joris. Democratising the Rijksmuseum: Why Did the Rijksmuseum Make " "Available Their Highest Quality Material without Restrictions, and What Are " @@ -12298,7 +12376,7 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9620 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9661 msgid "" "Ramos, José Maria, ed. The City as Commons: A Policy Reader. Melbourne, " "Australia: Commons Transition Coalition, 2016. <ulink " @@ -12307,16 +12385,16 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9626 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9667 msgid "" "Raymond, Eric S. The Cathedral and the Bazaar: Musings on Linux and Open " -"Source by an Accidental Revolutionary. Rev. ed. Sebastopol, CA: O’Reilly " -"Media, 2001. See esp. “The Magic Cauldron.” <ulink " +"Source by an Accidental Revolutionary. Rev. ed. Sebastopol, CA: O’Reilly " +"Media, 2001. See esp. <quote>The Magic Cauldron.</quote> <ulink " "url=\"http://www.catb.org/esr/writings/cathedral-bazaar/\"/>." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9632 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9673 msgid "" "Ries, Eric. The Lean Startup: How Today’s Entrepreneurs Use Continuous " "Innovation to Create Radically Successful Businesses. New York: Crown " @@ -12324,7 +12402,7 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9637 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9678 msgid "" "Rifkin, Jeremy. The Zero Marginal Cost Society: The Internet of Things, the " "Collaborative Commons, and the Eclipse of Capitalism. New York: Palgrave " @@ -12332,73 +12410,73 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9642 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9683 msgid "Rowe, Jonathan. Our Common Wealth. San Francisco: Berrett-Koehler, 2013." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9646 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9687 msgid "" "Rushkoff, Douglas. Throwing Rocks at the Google Bus: How Growth Became the " "Enemy of Prosperity. New York: Portfolio, 2016." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9650 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9691 msgid "" "Sandel, Michael J. What Money Can’t Buy: The Moral Limits of Markets. New " "York: Farrar, Straus and Giroux, 2012." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9654 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9695 msgid "" "Shirky, Clay. Cognitive Surplus: How Technology Makes Consumers into " "Collaborators. London, England: Penguin Books, 2010." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9658 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9699 msgid "" "Slee, Tom. What’s Yours Is Mine: Against the Sharing Economy. New York: OR " "Books, 2015." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9662 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9703 msgid "" "Stephany, Alex. The Business of Sharing: Making in the New Sharing " "Economy. New York: Palgrave Macmillan, 2015." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9666 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9707 msgid "" "Stepper, John. Working Out Loud: For a Better Career and Life. New York: " "Ikigai Press, 2015." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9670 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9711 msgid "" "Sull, Donald, and Kathleen M. Eisenhardt. Simple Rules: How to Thrive in a " "Complex World. Boston: Houghton Mifflin Harcourt, 2015." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9674 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9715 msgid "" "Sundararajan, Arun. The Sharing Economy: The End of Employment and the Rise " "of Crowd-Based Capitalism. Cambridge, MA: MIT Press, 2016." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9678 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9719 msgid "Surowiecki, James. The Wisdom of Crowds. New York: Anchor Books, 2005." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9682 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9723 msgid "" "Tapscott, Don, and Alex Tapscott. Blockchain Revolution: How the Technology " "Behind Bitcoin Is Changing Money, Business, and the World. Toronto: " @@ -12406,21 +12484,21 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9687 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9728 msgid "" "Tharp, Twyla. The Creative Habit: Learn It and Use It for Life. With Mark " "Reiter. New York: Simon and Schuster, 2006." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9691 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9732 msgid "" "Tkacz, Nathaniel. Wikipedia and the Politics of Openness. Chicago: " "University of Chicago Press, 2015." msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9695 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9736 msgid "" "Van Abel, Bass, Lucas Evers, Roel Klaassen, and Peter Troxler, eds. Open " "Design Now: Why Design Cannot Remain Exclusive. Amsterdam: BIS Publishers, " @@ -12430,7 +12508,7 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9703 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9744 msgid "" "Van den Hoff, Ronald. Mastering the Global Transition on Our Way to Society " "3.0. Utrecht, the Netherlands: Society 3.0 Foundation, 2014. <ulink " @@ -12438,7 +12516,7 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9709 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9750 msgid "" "Von Hippel, Eric. Democratizing Innovation. London: MIT Press, 2005. <ulink " "url=\"http://web.mit.edu/evhippel/www/democ1.htm\"/> (licensed under CC " @@ -12446,19 +12524,19 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9714 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9755 msgid "" "Whitehurst, Jim. The Open Organization: Igniting Passion and " "Performance. Boston: Harvard Business Review Press, 2015." msgstr "" #. type: Content of: <book><chapter><title> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9719 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9760 msgid "Acknowledgments" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9721 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9762 msgid "" "We extend special thanks to Creative Commons CEO Ryan Merkley, the Creative " "Commons Board, and all of our Creative Commons colleagues for " @@ -12468,7 +12546,7 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9728 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9769 msgid "" "Huge appreciation to all the Made with Creative Commons interviewees for " "sharing their stories with us. You make the commons come alive. Thanks for " @@ -12476,7 +12554,7 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9733 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9774 msgid "" "We interviewed more than the twenty-four organizations profiled in this " "book. We extend special thanks to Gooru, OERu, Sage Bionetworks, and Medium " @@ -12486,7 +12564,7 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9741 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9782 msgid "" "This book was made possible by the generous support of 1,687 Kickstarter " "backers listed below. We especially acknowledge our many Kickstarter " @@ -12495,7 +12573,7 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9747 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9788 msgid "" "Co-editor Kickstarter backers (alphabetically by first name): Abraham " "Taherivand, Alan Graham, Alfredo Louro, Anatoly Volynets, Aurora Thornton, " @@ -12544,7 +12622,7 @@ msgid "" msgstr "" #. type: Content of: <book><chapter><para> -#: MadewithCreativeCommonsmostup-to-dateversion.xml:9798 +#: MadewithCreativeCommonsmostup-to-dateversion.xml:9839 msgid "" "All other Kickstarter backers (alphabetically by first name): A. Lee, Aaron " "C. Rathbun, Aaron Stubbs, Aaron Suggs, Abdul Razak Manaf, Abraham " @@ -12637,7 +12715,7 @@ msgid "" "Dom Lane, Domi Enders, Domingo Gallardo, Dominic de Haas, Dominique " "Karadjian, Dongpo Deng, Donnovan Knight, Door de Flines, Doug Fitzpatrick, " "Doug Hoover, Douglas Craver, Douglas Van Camp, Douglas Van Houweling, " -"Dr. Braddlee, Drew Spencer, Duncan Sample, Durand D’souza, Dylan Field, E C " +"Dr. Braddlee, Drew Spencer, Duncan Sample, Durand D’souza, Dylan Field, E C " "Humphries, Eamon Caddigan, Earleen Smith, Eden Sarid, Eden Spodek, Eduardo " "Belinchon, Eduardo Castro, Edwin Vandam, Einar Joergensen, Ejnar Brendsdal, " "Elad Wieder, Elar Haljas, Elena Valhalla, Eli Doran, Elias Bouchi, Elie " @@ -12772,110 +12850,110 @@ msgid "" "You, Miha Batic, Mik Ishmael, Mikael Andersson, Mike Chelen, Mike Habicher, " "Mike Maloney, Mike Masnick, Mike McDaniel, Mike Pouraryan, Mike Sheldon, " "Mike Stop Continues, Mike Stringer, Mike Wittenstein, Mikkel Ovesen, Mikołaj " -"Podlaszewski, Millie Gonzalez, Mindi Lovell, Mindy Lin, Mirko “Macro” " -"Fichtner, Mitch Featherston, Mitchell Adams, Molika Oum, Molly Shaffer Van " -"Houweling, Monica Mora, Morgan Loomis, Moritz Schubert, Mrs. Paganini, " -"Mushin Schilling, Mustafa K Calik, MD, Myk Pilgrim, Myra Harmer, Nadine " -"Forget-Dubois, Nagle Industries, LLC, Nah Wee Yang, Natalie Brown, Natalie " -"Freed, Nathan D Howell, Nathan Massey, Nathan Miller, Neal Gorenflo, Neal " -"McBurnett, Neal Stimler, Neil Wilson, Nele Wollert, Neuchee Chang, Niall " -"McDonagh, Niall Twohig, Nic McPhee, Nicholas Bentley, Nicholas Koran, " -"Nicholas Norfolk, Nicholas Potter, Nick Bell, Nick Coghlan, Nick Isaacs, " -"Nick M. Daly, Nick Vance, Nickolay Vedernikov, Nicky Weaver-Weinberg, Nico " -"Prin, Nicolas Weidinger, Nicole Hickman, Niek Theunissen, Nigel Robertson, " -"Nikki Thompson, Nikko Marie, Nikola Chernev, Nils Lavesson, Noah " -"Blumenson-Cook, Noah Fang, Noah Kardos-Fein, Noah Meyerhans, Noel Hanigan, " -"Noel Hart, Norrie Mailer, O.P. Gobée, Ohad Mayblum, Olivia Wilson, Olivier " -"De Doncker, Olivier Schulbaum, Olle Ahnve, Omar Kaminski, Omar Willey, " -"OpenBuilds, Ove Ødegård, Øystein Kjærnet, Pablo López Soriano, Pablo " -"Vasquez, Pacific Design, Paige Mackay, Papp István Péter, Paris Marx, Parker " -"Higgins, Pasquale Borriello, Pat Allan, Pat Hawks, Pat Ludwig, Pat Sticks, " -"Patricia Brennan, Patricia Rosnel, Patricia Wolf, Patrick Berry, Patrick " -"Beseda, Patrick Hurley, Patrick M. Lozeau, Patrick McCabe, Patrick " -"Nafarrete, Patrick Tanguay, Patrick von Hauff, Patrik Kernstock, Patti J " -"Ryan, Paul A Golder, Paul and Iris Brest, Paul Bailey, Paul Bryan, Paul " -"Bunkham, Paul Elosegui, Paul Hibbitts, Paul Jacobson, Paul Keller, Paul " -"Rowe, Paul Timpson, Paul Walker, Pavel Dostál, Peeter Sällström Randsalu, " -"Peggy Frith, Pen-Yuan Hsing, Penny Pearson, Per Åström, Perry Jetter, Péter " -"Fankhauser, Peter Hirtle, Peter Humphries, Peter Jenkins, Peter Langmar, " -"Peter le Roux, Peter Marinari, Peter Mengelers, Peter O’Brien, Peter Pinch, " -"Peter S. Crosby, Peter Wells, Petr Fristedt, Petr Viktorin, Petronella " -"Jeurissen, Phil Flickinger, Philip Chung, Philip Pangrac, Philip R. Skaggs " -"Jr., Philip Young, Philippa Lorne Channer, Philippe Vandenbroeck, Pierluigi " -"Luisi, Pierre Suter, Pieter-Jan Pauwels, Playground Inc., Pomax, Popenoe, " -"Pouhiou Noenaute, Prilutskiy Kirill, Print3Dreams Ltd., Quentin Coispeau, " -"R. Smith, Race DiLoreto, Rachel Mercer, Rafael Scapin, Rafaela Kunz, Rain " -"Doggerel, Raine Lourie, Rajiv Jhangiani, Ralph Chapoteau, Randall Kirby, " -"Randy Brians, Raphaël Alexandre, Raphaël Schröder, Rasmus Jensen, Rayn " -"Drahps, Rayna Stamboliyska, Rebecca Godar, Rebecca Lendl, Rebecca Weir, " -"Regina Tschud, Remi Dino, Ric Herrero, Rich McCue, Richard “TalkToMeGuy” " -"Olson, Richard Best, Richard Blumberg, Richard Fannon, Richard Heying, " -"Richard Karnesky, Richard Kelly, Richard Littauer, Richard Sobey, Richard " -"White, Richard Winchell, Rik ToeWater, Rita Lewis, Rita Wood, Riyadh Al " -"Balushi, Rob Balder, Rob Berkley, Rob Bertholf, Rob Emanuele, Rob McAuliffe, " -"Rob McKaughan, Rob Tillie, Rob Utter, Rob Vincent, Robert Gaffney, Robert " -"Jones, Robert Kelly, Robert Lawlis, Robert McDonald, Robert Orzanna, Robert " -"Paterson Hunter, Robert R. Daniel Jr., Robert Ryan-Silva, Robert Thompson, " -"Robert Wagoner, Roberto Selvaggio, Robin DeRosa, Robin Rist Kildal, Rodrigo " -"Castilhos, Roger Bacon, Roger Saner, Roger So, Roger Solé, Roger Tregear, " -"Roland Tanglao, Rolf and Mari von Walthausen, Rolf Egstad, Rolf Schaller, " -"Ron Zuijlen, Ronald Bissell, Ronald van den Hoff, Ronda Snow, Rory Landon " -"Aronson, Ross Findlay, Ross Pruden, Ross Williams, Rowan Skewes, Roy Ivy " -"III, Ruben Flores, Rupert Hitzenberger, Rusi Popov, Russ Antonucci, Russ " -"Spollin, Russell Brand, Rute Correia, Ruth Ann Carpenter, Ruth White, Ryan " -"Mentock, Ryan Merkley, Ryan Price, Ryan Sasaki, Ryan Singer, Ryan Voisin, " -"Ryan Weir, S Searle, Salem Bin Kenaid, Salomon Riedo, Sam Hokin, Sam " -"Twidale, Samantha Levin, Samantha-Jayne Chapman, Samarth Agarwal, Sami " -"Al-AbdRabbuh, Samuel A. 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