msgid ""
msgstr ""
"Project-Id-Version: Made with Creative Commons 20170609-2\n"
-"POT-Creation-Date: 2018-03-11 06:44+0000\n"
-"PO-Revision-Date: 2018-02-23 05:57+0000\n"
-"Last-Translator: Petter Reinholdtsen <pere-weblate@hungry.com>\n"
+"POT-Creation-Date: 2019-05-17 19:04+0000\n"
+"PO-Revision-Date: 2019-06-11 12:22+0000\n"
+"Last-Translator: nautilusx <mail.ka@mailbox.org>\n"
"Language-Team: German <https://hosted.weblate.org/projects/madewithcc/"
"translation/de/>\n"
"Language: de\n"
"Content-Type: text/plain; charset=UTF-8\n"
"Content-Transfer-Encoding: 8bit\n"
"Plural-Forms: nplurals=2; plural=n != 1;\n"
-"X-Generator: Weblate 2.20-dev\n"
+"X-Generator: Weblate 3.7-dev\n"
#. type: Attribute 'lang' of: <book>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3
msgstr "de"
#. type: Content of: <book><colophon><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:41
+msgid "Made with Creative Commons"
+msgstr "Gemacht mit Creative Commons"
+
+#. type: Content of: <book><bookinfo><authorgroup><author><firstname>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8
+msgid "Paul"
+msgstr "Paul"
+
+#. type: Content of: <book><bookinfo><authorgroup><author><surname>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9
+msgid "Stacey"
+msgstr "Stacey"
+
+#. type: Content of: <book><bookinfo><authorgroup><author><firstname>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:12
+msgid "Sarah Hinchliff"
+msgstr "Sarah Hinchliff"
+
+#. type: Content of: <book><bookinfo><authorgroup><author><surname>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:13
+msgid "Pearson"
+msgstr "Pearson"
+
+#. type: Content of: <book><bookinfo><copyright>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:17
+msgid "<year>2017</year> <holder>Creative Commons</holder>"
+msgstr "<year>2017</year> <holder>Creative Commons</holder>"
+
+#. type: Content of: <book><bookinfo><publisher>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:21
+msgid "<publishername>Instituto de Investigaciones Económicas</publishername>"
+msgstr "<publishername>Institut für Wirtschaftsforschung</publishername>"
+
+#. type: Content of: <book><bookinfo><publisher><address><city>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:23
+msgid "Universidad Nacional Autónoma de México"
+msgstr "Nationale Autonome Universität von Mexiko"
+
+#. type: Content of: <book><colophon><para>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:28
#: MadewithCreativeCommonsmostup-to-dateversion.xml:56
msgid ""
"This book is published under a CC BY-SA license, which means that you can "
"Lizenzdetails: <ulink url=\"http://creativecommons.org/licenses/by-sa/4.0/\"/"
">"
-#. type: Content of: <book><bookinfo><publisher><address>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:24
-#, no-wrap
-msgid ""
-" <city>Mexico City</city>\n"
-" "
-msgstr ""
-
-#. type: Content of: <book><bookinfo>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:17
-msgid ""
-"<copyright> <year>2017</year> <holder>Creative Commons</holder> </copyright> "
-"<publisher> <publishername>Gunnar Wolf</publishername> <placeholder type="
-"\"address\" id=\"0\"/> </publisher>"
-msgstr ""
-
-#. type: Content of: <book><colophon><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:27
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:41
-msgid "Made with Creative Commons"
-msgstr "Gemacht mit Creative Commons"
-
-#. type: Content of: <book><bookinfo><authorgroup><author><firstname>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:30
-msgid "Paul"
-msgstr ""
-
-#. type: Content of: <book><bookinfo><authorgroup><author><surname>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:31
-msgid "Stacey"
-msgstr ""
-
-#. type: Content of: <book><bookinfo><authorgroup><author><firstname>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:34
-msgid "Sarah Hinchliff"
-msgstr ""
-
-#. type: Content of: <book><bookinfo><authorgroup><author><surname>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:35
-msgid "Pearson"
-msgstr ""
-
#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:42
msgid "by Paul Stacey & Sarah Hinchliff Pearson"
#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:43
-#, fuzzy
-#| msgid "© 2017, by Creative Commons."
msgid "© 2017 by the Creative Commons Foundation."
-msgstr "© 2017 von Creative Commons."
+msgstr "© 2017 von Creative Commons Foundation."
#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:44
#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:48
-#, fuzzy
-#| msgid ""
-#| "Illustrations by Bryan Mathers, <ulink url=\"https://bryanmathers.com/\"/>"
msgid ""
"Illustrations by Bryan Mathers, <ulink url=\"https://bryanmmathers.com/\"/>."
msgstr ""
-"Illustrationen von Bryan Mathers, <ulink url=\"https://bryanmathers.com/\"/>"
+"Illustrationen von Bryan Mathers, <ulink url=\"https://bryanmmathers.com/\""
+"/>."
#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:50
-#, fuzzy
-#| msgid "Publisher:"
msgid "Publisher: Gunnar Wolf."
-msgstr "Herausgeber:"
+msgstr "Herausgeber: Gunnar Wolf."
#. space for information about translators
#. type: Content of: <book><colophon><para>
"This edition of the book is maintained on <ulink url=\"https://gitlab.com/"
"gunnarwolf/madewithcc-es/\"/>, and the translations are maintained on <ulink "
"url=\"https://hosted.weblate.org/projects/madewithcc/\"/>. If you find any "
-"error in the book, please let us know via gitlab."
+"error in the book, please let us know via Gitlab or Weblate."
msgstr ""
#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:72
msgid "Classifications:"
-msgstr ""
+msgstr "Klassifizierungen:"
#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:75
msgid "(Dewey) 346.048, 347.78"
-msgstr ""
+msgstr "(Dewey) 346.048, 347.78"
#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:78
msgstr ""
#. type: Content of: <book><dedication><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:94
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:93
#, fuzzy
msgid ""
-"“I don’t know a whole lot about nonfiction journalism. . . The way that I "
-"think about these things, and in terms of what I can do is. . . essays like "
+"I don’t know a whole lot about nonfiction journalism. . . The way that I "
+"think about these things, and in terms of what I can do is. . . essays like "
"this are occasions to watch somebody reasonably bright but also reasonably "
"average pay far closer attention and think at far more length about all "
-"sorts of different stuff than most of us have a chance to in our daily "
-"lives.”"
+"sorts of different stuff than most of us have a chance to in our daily lives."
msgstr ""
"„Ich weiß nicht viel über Sachbuch-Journalismus... Die Weise, mit der ich "
"über diese Themen denke und insbesondere in Bezug darauf, was ich tun kann, "
"verschiedensten Dingen viel mehr Zeit und Aufmerksamkeit widmet, als die "
"meisten von uns es in unserem Alltag tun könnten.“"
-#. type: Content of: <book><dedication><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:102
-msgid "— <emphasis>David Foster Wallace</emphasis>"
-msgstr "— <emphasis>David Foster Wallace</emphasis>"
+#. type: Content of: <book><dedication><blockquote><attribution>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:99
+msgid "David Foster Wallace"
+msgstr "David Foster Wallace"
#. type: Content of: <book><preface><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:107
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:103
msgid "Foreword"
msgstr "Vorwort"
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:109
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:105
#, fuzzy
msgid ""
"Three years ago, just after I was hired as CEO of Creative Commons, I met "
"CC’s most well-known proponents—one who has also had a successful career as "
"a writer who shares his work using CC—I told him I thought CC had a role in "
"defining and advancing open business models. He kindly disagreed, and called "
-"the pursuit of viable business models through CC “a red herring.”"
+"the pursuit of viable business models through CC <quote>a red herring.</"
+"quote>"
msgstr ""
"Vor drei Jahren, kurz nachdem ich als CEO von Creative Commons eingestellt "
"wurde, traf ich mich mit Cory Doctorow in der Hotelbar des Gladstone Hotels "
"unter CC eine „falsche Fährte“."
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:118
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:114
#, fuzzy
msgid ""
"He was, in a way, completely correct—those who make things with Creative "
"Commons have ulterior motives, as Paul Stacey explains in this book: "
-"“Regardless of legal status, they all have a social mission. Their primary "
-"reason for being is to make the world a better place, not to profit. Money "
-"is a means to a social end, not the end itself.”"
+"<quote>Regardless of legal status, they all have a social mission. Their "
+"primary reason for being is to make the world a better place, not to profit. "
+"Money is a means to a social end, not the end itself.</quote>"
msgstr ""
"Er lag im gewisser Weise komplett richtig. Diejenigen, die Dinge unter CC "
"veröffentlichen, haben Hintergedanken, wie Paul Stacey in diesem Buch "
"Gesellschaft und kein Selbstzweck.“"
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:126
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:122
msgid ""
"In the case study about Cory Doctorow, Sarah Hinchliff Pearson cites Cory’s "
-"words from his book Information Doesn’t Want to Be Free: “Entering the arts "
-"because you want to get rich is like buying lottery tickets because you want "
-"to get rich. It might work, but it almost certainly won’t. Though, of "
-"course, someone always wins the lottery.”"
+"words from his book Information Doesn’t Want to Be Free: <quote>Entering the "
+"arts because you want to get rich is like buying lottery tickets because you "
+"want to get rich. It might work, but it almost certainly won’t. Though, of "
+"course, someone always wins the lottery.</quote>"
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:134
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:130
msgid ""
"Today, copyright is like a lottery ticket—everyone has one, and almost "
"nobody wins. What they don’t tell you is that if you choose to share your "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:143
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:139
msgid ""
"So it’s not about the money. Also: it is. Finding the means to continue to "
"create and share often requires some amount of income. Max Temkin of Cards "
-"Against Humanity says it best in their case study: “We don’t make jokes and "
-"games to make money—we make money so we can make more jokes and games.”"
+"Against Humanity says it best in their case study: <quote>We don’t make "
+"jokes and games to make money—we make money so we can make more jokes and "
+"games.</quote>"
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:150
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:146
msgid ""
"Creative Commons’ focus is on building a vibrant, usable commons, powered by "
"collaboration and gratitude. Enabling communities of collaboration is at the "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:159
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:155
msgid ""
"Paul dreams of a future where new models of creativity and innovation "
"overpower the inequality and scarcity that today define the worst parts of "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:168
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:164
msgid ""
"Sarah is the best kind of lawyer—a true advocate who believes in the good of "
"people, and the power of collective acts to change the world. Over the past "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:180
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:176
msgid ""
"As coauthors, Paul and Sarah complement each other perfectly. They "
"researched, analyzed, argued, and worked as a team, sometimes together and "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:191
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:187
msgid ""
"From the beginning, CC wanted to develop this project with the principles "
"and values of open collaboration. The book was funded, developed, "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:199
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:195
msgid ""
"For 31 days in August of 2015, Sarah took point to organize and execute a "
"Kickstarter campaign to generate the core funding for the book. The "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:208
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:204
msgid ""
"Paul and Sarah worked openly throughout the project, publishing the plans, "
"drafts, case studies, and analysis, early and often, and they engaged "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:218
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:214
msgid ""
"Those who work and share in the commons are not typical creators. They are "
"part of something greater than themselves, and what they offer us all is a "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:224
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:220
msgid ""
"Jonathan Mann, who is profiled in this book, writes a song a day. When I "
"reached out to ask him to write a song for our Kickstarter (and to offer "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:233
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:229
msgid ""
-"Sarah writes, “Endeavors that are Made with Creative Commons thrive when "
-"community is built around what they do. This may mean a community "
+"Sarah writes, <quote>Endeavors that are Made with Creative Commons thrive "
+"when community is built around what they do. This may mean a community "
"collaborating together to create something new, or it may simply be a "
"collection of like-minded people who get to know each other and rally around "
"common interests or beliefs. To a certain extent, simply being Made with "
"Creative Commons automatically brings with it some element of community, by "
"helping connect you to like-minded others who recognize and are drawn to the "
-"values symbolized by using CC.” Amanda Palmer, the other musician profiled "
-"in the book, would surely add this from her case study: “There is no more "
-"satisfying end goal than having someone tell you that what you do is "
-"genuinely of value to them.”"
+"values symbolized by using CC.</quote> Amanda Palmer, the other musician "
+"profiled in the book, would surely add this from her case study: "
+"<quote>There is no more satisfying end goal than having someone tell you "
+"that what you do is genuinely of value to them.</quote>"
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:247
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:243
msgid ""
"This is not a typical business book. For those looking for a recipe or a "
"roadmap, you might be disappointed. But for those looking to pursue a social "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:257
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:253
msgid ""
-"In a 1996 Stanford Law Review article “The Zones of Cyberspace”, CC founder "
-"Lawrence Lessig wrote, “Cyberspace is a place. People live there. They "
-"experience all the sorts of things that they experience in real space, "
-"there. For some, they experience more. They experience this not as isolated "
-"individuals, playing some high tech computer game; they experience it in "
-"groups, in communities, among strangers, among people they come to know, and "
-"sometimes like.”"
+"In a 1996 Stanford Law Review article <quote>The Zones of Cyberspace</"
+"quote>, CC founder Lawrence Lessig wrote, <quote>Cyberspace is a place. "
+"People live there. They experience all the sorts of things that they "
+"experience in real space, there. For some, they experience more. They "
+"experience this not as isolated individuals, playing some high tech computer "
+"game; they experience it in groups, in communities, among strangers, among "
+"people they come to know, and sometimes like.</quote>"
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:266
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:263
msgid ""
"I’m incredibly proud that Creative Commons is able to publish this book for "
"the many communities that we have come to know and like. I’m grateful to "
"Paul and Sarah for their creativity and insights, and to the global "
"communities that have helped us bring it to you. As CC board member "
-"Johnathan Nightingale often says, “It’s all made of people.”"
+"Johnathan Nightingale often says, <quote>It’s all made of people.</quote>"
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:274
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:271
msgid "That’s the true value of things that are Made with Creative Commons."
msgstr ""
-#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:277
-msgid "<emphasis>Ryan Merkley</emphasis>"
+#. type: Content of: <book><preface><blockquote><para>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:275
+msgid "<attribution>Ryan Merkley</attribution>"
msgstr ""
-#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:280
-msgid "<emphasis>CEO, Creative Commons</emphasis>"
+#. type: Content of: <book><preface><blockquote><para>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:278
+msgid "<attribution>CEO, Creative Commons</attribution>"
msgstr ""
#. type: Content of: <book><preface><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:284
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:283
msgid "Introduction"
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:286
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:285
msgid ""
"This book shows the world how sharing can be good for business—but with a "
"twist."
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:290
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:289
msgid ""
"We began the project intending to explore how creators, organizations, and "
"businesses make money to sustain what they do when they share their work "
"business models that use Creative Commons but instead gather fresh ideas and "
"dynamic examples that spark new, innovative models and help others follow "
"suit by building on what already works. At the onset, we framed our "
-"investigation in familiar business terms. We created a blank “open business "
-"model canvas,” an interactive online tool that would help people design and "
-"analyze their business model."
+"investigation in familiar business terms. We created a blank <quote>open "
+"business model canvas,</quote> an interactive online tool that would help "
+"people design and analyze their business model."
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:302
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:301
msgid ""
"Through the generous funding of Kickstarter backers, we set about this "
"project first by identifying and selecting a diverse group of creators, "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:310
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:309
msgid ""
"But as we did our research, something interesting happened. Our initial way "
"of framing the work did not match the stories we were hearing."
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:315
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:314
msgid ""
"Those we interviewed were not typical businesses selling to consumers and "
"seeking to maximize profits and the bottom line. Instead, they were sharing "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:323
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:322
msgid ""
"They often didn’t like hearing what they do described as an open business "
"model. Their endeavor was something more than that. Something different. "
"Something that generates not just economic value but social and cultural "
"value. Something that involves human connection. Being Made with Creative "
-"Commons is not “business as usual.”"
+"Commons is not <quote>business as usual.</quote>"
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:331
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:330
msgid ""
"We had to rethink the way we conceived of this project. And it didn’t happen "
"overnight. From the fall of 2015 through 2016, we documented our thoughts in "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:340
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:339
msgid ""
"Throughout the process, the two of us have often had very different ways of "
"understanding and describing what we were learning. Learning from each other "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:350
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:349
msgid ""
"While we recommend that you read the book from start to finish, each section "
"reads more or less independently. The book is structured into two main parts."
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:355
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:354
msgid ""
"Part one, the overview, begins with a big-picture framework written by Paul. "
"He provides some historical context for the digital commons, describing the "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:363
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:362
msgid ""
"The overview continues with Sarah’s chapter, as she considers what it means "
"to be successfully Made with Creative Commons. While making money is one "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:373
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:372
msgid ""
"And to end part one, we have a short section that explains the different "
"Creative Commons licenses. We talk about the misconception that the more "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:380
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:379
msgid ""
"Part two of the book is made up of the twenty-four stories of the creators, "
"businesses, and organizations we interviewed. While both of us participated "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:386
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:385
msgid ""
"Of course, we are pleased to make the book available using a Creative "
"Commons Attribution-ShareAlike license. Please copy, distribute, translate, "
msgstr ""
#. type: Content of: <book><preface><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:391
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:390
msgid ""
"Writing this book has transformed and inspired us. The way we now look at "
"and think about what it means to be Made with Creative Commons has "
"economy and world for the better."
msgstr ""
-#. type: Content of: <book><preface><para>
+#. type: Content of: <book><preface><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:398
-msgid "<emphasis>Paul and Sarah </emphasis>"
+msgid "<attribution>Paul and Sarah </attribution>"
msgstr ""
#. type: Content of: <book><part><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:402
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:403
msgid "The Big Picture"
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:404
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:405
msgid "The New World of Digital Commons"
msgstr ""
-#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:406
+#. type: Content of: <book><part><chapter><blockquote><attribution>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:407
msgid "Paul Stacey"
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:416
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:417
msgid ""
"Jonathan Rowe, Our Common Wealth (San Francisco: Berrett-Koehler, 2013), 14."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:409
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:410
msgid ""
-"Jonathan Rowe eloquently describes the commons as “the air and oceans, the "
-"web of species, wilderness and flowing water—all are parts of the commons. "
-"So are language and knowledge, sidewalks and public squares, the stories of "
-"childhood and the processes of democracy. Some parts of the commons are "
-"gifts of nature, others the product of human endeavor. Some are new, such as "
-"the Internet; others are as ancient as soil and calligraphy.”<placeholder "
-"type=\"footnote\" id=\"0\"/>"
+"Jonathan Rowe eloquently describes the commons as <quote>the air and oceans, "
+"the web of species, wilderness and flowing water—all are parts of the "
+"commons. So are language and knowledge, sidewalks and public squares, the "
+"stories of childhood and the processes of democracy. Some parts of the "
+"commons are gifts of nature, others the product of human endeavor. Some are "
+"new, such as the Internet; others are as ancient as soil and calligraphy.</"
+"quote><placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:421
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:422
msgid ""
"In Made with Creative Commons, we focus on our current era of digital "
"commons, a commons of human-produced works. This commons cuts across a broad "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:436
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:437
msgid ""
"David Bollier, Think Like a Commoner: A Short Introduction to the Life of "
"the Commons (Gabriola Island, BC: New Society, 2014), 176."
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:444
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:445
msgid "Ibid., 15."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:432
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:433
msgid ""
"The commons is not just about shared resources, however. It’s also about the "
"social practices and values that manage them. A resource is a noun, but to "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:451
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:452
msgid "The Commons, the Market, and the State"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:457
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:458
msgid "Ibid., 145."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:453
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:454
msgid ""
"Historically, there have been three ways to manage resources and share "
"wealth: the commons (managed collectively), the state (i.e., the "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:466
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:467
msgid "Ibid., 175."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:461
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:462
msgid ""
"The organizations and businesses in our case studies are unique in the way "
"they participate in the commons while still engaging with the market and/or "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:473
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:474
msgid ""
"Fig. 1. is a depiction of how an enterprise can have varying levels of "
"engagement with commons, state, and market."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:477
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:478
msgid ""
"Some of our case studies are simply commons and market enterprises with "
"little or no engagement with the state. A depiction of those case studies "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:488
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:489
msgid ""
"All our case studies generate money as a means of livelihood and "
"sustainability. Money is primarily of the market. Finding ways to generate "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:497
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:498
msgid ""
"The state has an important role to play in fostering the use and adoption of "
"the commons. State programs and funding can deliberately contribute to and "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><figure><mediaobject><textobject><phrase>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:504
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:511
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:505
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:512
msgid "Enterprise engagement with commons, state and market."
msgstr ""
-#. type: Content of: <book><part><chapter><sect1><figure><mediaobject>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:507
-msgid ""
-"<imageobject> <imagedata fileref="
-"\"Pictures/10000201000008000000045C30360249076453E6.png\" width=\"100.0%\"/> "
-"</imageobject>"
+#. type: Attribute 'fileref' of: <book><part><chapter><sect1><figure><mediaobject><imageobject><imagedata>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:509
+msgid "Pictures/10000201000008000000045C30360249076453E6.png"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><figure>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:506
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:555
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:673
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:802
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:844
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:929
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:507
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:556
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:674
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:803
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:845
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:933
msgid "<placeholder type=\"mediaobject\" id=\"0\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:517
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:518
msgid ""
"It’s helpful to understand how the commons, market, and state manage "
"resources differently, and not just for those who consider themselves "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:528
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:529
msgid "The Four Aspects of a Resource"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:533
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:534
msgid ""
-"Daniel H. Cole, “Learning from Lin: Lessons and Cautions from the Natural "
-"Commons for the Knowledge Commons,” in Governing Knowledge Commons, eds. "
-"Brett M. Frischmann, Michael J. Madison, and Katherine J. Strandburg (New "
-"York: Oxford University Press, 2014), 53."
+"Daniel H. Cole, <quote>Learning from Lin: Lessons and Cautions from the "
+"Natural Commons for the Knowledge Commons,</quote> in Governing Knowledge "
+"Commons, eds. Brett M. Frischmann, Michael J. Madison, and Katherine J. "
+"Strandburg (New York: Oxford University Press, 2014), 53."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:530
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:531
msgid ""
"As part of her Nobel Prize–winning work, Elinor Ostrom developed a framework "
"for analyzing how natural resources are managed in a commons.<placeholder "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:546
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:547
msgid ""
"To compare and contrast the ways in which the commons, market, and state "
"work, let’s consider four aspects of resource management: resource "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><figure><mediaobject><textobject><phrase>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:554
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:560
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:555
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:561
msgid "Four aspects of resource management"
msgstr ""
-#. type: Content of: <book><part><chapter><sect1><figure><mediaobject>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:556
-msgid ""
-"<imageobject> <imagedata fileref="
-"\"Pictures/10000201000007D0000007D0ACF13F8B71EAF0B9.png\" width=\"100.0%\"/> "
-"</imageobject>"
+#. type: Attribute 'fileref' of: <book><part><chapter><sect1><figure><mediaobject><imageobject><imagedata>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:558
+msgid "Pictures/10000201000007D0000007D0ACF13F8B71EAF0B9.png"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:566
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:567
msgid "Characteristics"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:568
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:569
msgid ""
"Resources have particular characteristics or attributes that affect the way "
"they can be used. Some resources are natural; others are human produced. And—"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:575
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:576
msgid ""
"Physical resources exist in limited supply. If I have a physical resource "
"and give it to you, I no longer have it. When a resource is removed and "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:586
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:587
msgid ""
"Physical resources are depletable, exclusive, and rivalrous. Digital "
"resources, on the other hand, are nondepletable, nonexclusive, and "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:596
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:597
msgid ""
"The nondepletable, nonexclusive, and nonrivalrous nature of digital "
"resources means the rules and norms for managing them can (and ought to) be "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:604
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:605
msgid ""
"Our case studies frequently manage hybrid resources, which start out as "
"digital with the possibility of being made into a physical resource. The "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:615
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:616
msgid ""
"Beyond this idea of physical versus digital, the commons, market, and state "
"conceive of resources differently (see Fig. 3). The market sees resources "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:626
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:627
msgid "People and processes"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:628
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:629
msgid ""
"In the commons, the market, and the state, different people and processes "
"are used to manage resources. The processes used define both who has a say "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:633
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:634
msgid ""
"In the state, a government of elected officials is responsible for managing "
"resources on behalf of the public. The citizens who produce and use those "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:642
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:643
msgid ""
"In the market, the people involved are producers, buyers, sellers, and "
"consumers. Businesses act as intermediaries between those who produce "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:653
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:654
msgid ""
"Max Haiven, Crises of Imagination, Crises of Power: Capitalism, Creativity "
"and the Commons (New York: Zed Books, 2014), 93."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:651
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:652
msgid ""
"In contrast to the state and market, resources in a commons are managed more "
"directly by the people involved.<placeholder type=\"footnote\" id=\"0\"/> "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><figure><mediaobject><textobject><phrase>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:671
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:678
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:672
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:679
msgid "How the market, commons and state concieve of resources."
msgstr ""
-#. type: Content of: <book><part><chapter><sect1><sect2><figure><mediaobject>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:674
-msgid ""
-"<imageobject> <imagedata fileref="
-"\"Pictures/10000201000009C40000065D9EC4F530BD4DFBE0.png\" width=\"100.0%\"/> "
-"</imageobject>"
+#. type: Attribute 'fileref' of: <book><part><chapter><sect1><sect2><figure><mediaobject><imageobject><imagedata>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:676
+msgid "Pictures/10000201000009C40000065D9EC4F530BD4DFBE0.png"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:685
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:686
msgid "Norms and rules"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:687
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:688
msgid ""
"The social interactions between people, and the processes used by the state, "
"market, and commons, evolve social norms and rules. These norms and rules "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:693
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:694
msgid ""
"State authority is governed by national constitutions. Norms related to "
"priorities and decision making are defined by elected officials and "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:701
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:702
msgid ""
"Market norms are influenced by economics and competition for scarce "
"resources. Market rules follow property, business, and financial laws "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:713
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:714
msgid "Bollier, Think Like a Commoner, 175."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:706
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:707
msgid ""
"As with the market, a commons can be influenced by state policies, "
"regulations, and laws. But the norms and rules of a commons are largely "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:718
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:719
msgid "Goals"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:720
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:721
msgid ""
"The combination of the aspects we’ve discussed so far—the resource’s "
"inherent characteristics, people and processes, and norms and rules—shape "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:732
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:733
msgid ""
-"Joshua Farley and Ida Kubiszewski, “The Economics of Information in a Post-"
-"Carbon Economy,” in Free Knowledge: Confronting the Commodification of Human "
-"Discovery, eds. Patricia W. Elliott and Daryl H. Hepting (Regina, SK: "
-"University of Regina Press, 2015), 201–4."
+"Joshua Farley and Ida Kubiszewski, <quote>The Economics of Information in a "
+"Post-Carbon Economy,</quote> in Free Knowledge: Confronting the "
+"Commodification of Human Discovery, eds. Patricia W. Elliott and Daryl H. "
+"Hepting (Regina, SK: University of Regina Press, 2015), 201–4."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:727
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:728
msgid ""
"In the market, the focus is on maximizing the utility of a resource. What we "
"pay for the goods we consume is seen as an objective measure of the utility "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:742
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:743
msgid ""
"The state aims to use and manage resources in a way that balances the "
"economy with the social and cultural needs of its citizens. Health care, "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:751
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:752
msgid ""
"In the commons, the goal is maximizing access, equity, distribution, "
"participation, innovation, and sustainability. You can measure success by "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:760
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:761
msgid ""
"As hybrid combinations of the commons with the market or state, the success "
"and sustainability of all our case study enterprises depends on their "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:768
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:769
msgid "A Short History of the Commons"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:770
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:771
msgid ""
"Using the commons to manage resources is part of a long historical "
"continuum. However, in contemporary society, the market and the state "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:779
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:780
msgid ""
"But the more than 1.1 billion resources licensed with Creative Commons "
"around the world are indications of a grassroots move toward the commons. "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:790
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:791
msgid ""
"Rowe, Our Common Wealth, 19; and Heather Menzies, Reclaiming the Commons for "
"the Common Good: A Memoir and Manifesto (Gabriola Island, BC: New Society, "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:786
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:787
msgid ""
"For centuries, indigenous people and preindustrialized societies managed "
"resources, including water, food, firewood, irrigation, fish, wild game, and "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><figure><mediaobject><textobject><phrase>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:801
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:807
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:802
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:808
msgid "In preindustrialized society."
msgstr ""
-#. type: Content of: <book><part><chapter><sect1><figure><mediaobject>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:803
-msgid ""
-"<imageobject> <imagedata fileref="
-"\"Pictures/10000201000009C4000005153EACBD62F00F6BA9.png\" width=\"100.0%\"/> "
-"</imageobject>"
+#. type: Attribute 'fileref' of: <book><part><chapter><sect1><figure><mediaobject><imageobject><imagedata>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:805
+msgid "Pictures/10000201000009C4000005153EACBD62F00F6BA9.png"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:816
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:817
msgid "Bollier, Think Like a Commoner, 55–78."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:820
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:821
msgid ""
"Fritjof Capra and Ugo Mattei, The Ecology of Law: Toward a Legal System in "
"Tune with Nature and Community (Oakland, CA: Berrett-Koehler, 2015), 46–57; "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:813
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:814
msgid ""
"This is followed by a long history of the state (a monarchy or ruler) taking "
"over the commons for their own purposes. This is called enclosure of the "
-"commons.<placeholder type=\"footnote\" id=\"0\"/> In olden days, “commoners” "
-"were evicted from the land, fences and hedges erected, laws passed, and "
-"security set up to forbid access.<placeholder type=\"footnote\" id=\"1\"/> "
-"Gradually, resources became the property of the state and the state became "
-"the primary means by which resources were managed. (See Fig. 5)."
+"commons.<placeholder type=\"footnote\" id=\"0\"/> In olden days, "
+"<quote>commoners</quote> were evicted from the land, fences and hedges "
+"erected, laws passed, and security set up to forbid access.<placeholder type="
+"\"footnote\" id=\"1\"/> Gradually, resources became the property of the "
+"state and the state became the primary means by which resources were "
+"managed. (See Fig. 5)."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:829
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:830
msgid ""
"Holdings of land, water, and game were distributed to ruling family and "
"political appointees. Commoners displaced from the land migrated to cities. "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><figure><mediaobject><textobject><phrase>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:843
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:849
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:844
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:850
msgid "The commons is gradually superseded by the state."
msgstr ""
-#. type: Content of: <book><part><chapter><sect1><figure><mediaobject>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:845
-msgid ""
-"<imageobject> <imagedata fileref="
-"\"Pictures/10000201000009C4000005150F069409C1CC12F0.png\" width=\"100.0%\"/> "
-"</imageobject>"
+#. type: Attribute 'fileref' of: <book><part><chapter><sect1><figure><mediaobject><imageobject><imagedata>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:847
+msgid "Pictures/10000201000009C4000005150F069409C1CC12F0.png"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:855
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:856
msgid ""
"However, the world today is going through turbulent times. The benefits of "
"the market have been offset by unequal distribution and overexploitation."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:860
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:861
msgid ""
-"Overexploitation was the topic of Garrett Hardin’s influential essay “The "
-"Tragedy of the Commons,” published in Science in 1968. Hardin argues that "
-"everyone in a commons seeks to maximize personal gain and will continue to "
-"do so even when the limits of the commons are reached. The commons is then "
-"tragically depleted to the point where it can no longer support anyone. "
-"Hardin’s essay became widely accepted as an economic truism and a "
-"justification for private property and free markets."
+"Overexploitation was the topic of Garrett Hardin’s influential essay "
+"<quote>The Tragedy of the Commons,</quote> published in Science in 1968. "
+"Hardin argues that everyone in a commons seeks to maximize personal gain and "
+"will continue to do so even when the limits of the commons are reached. The "
+"commons is then tragically depleted to the point where it can no longer "
+"support anyone. Hardin’s essay became widely accepted as an economic truism "
+"and a justification for private property and free markets."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:887
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:889
msgid ""
"Brett M. Frischmann, Michael J. Madison, and Katherine J. Strandburg, "
-"“Governing Knowledge Commons,” in Frischmann, Madison, and Strandburg "
-"Governing Knowledge Commons, 12."
+"<quote>Governing Knowledge Commons,</quote> in Frischmann, Madison, and "
+"Strandburg Governing Knowledge Commons, 12."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:870
-msgid ""
-"However, there is one serious flaw with Hardin’s “The Tragedy of the "
-"Commons”—it’s fiction. Hardin did not actually study how real commons work. "
-"Elinor Ostrom won the 2009 Nobel Prize in economics for her work studying "
-"different commons all around the world. Ostrom’s work shows that natural "
-"resource commons can be successfully managed by local communities without "
-"any regulation by central authorities or without privatization. Government "
-"and privatization are not the only two choices. There is a third way: "
-"management by the people, where those that are directly impacted are "
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:872
+msgid ""
+"However, there is one serious flaw with Hardin’s <quote>The Tragedy of the "
+"Commons</quote>—it’s fiction. Hardin did not actually study how real commons "
+"work. Elinor Ostrom won the 2009 Nobel Prize in economics for her work "
+"studying different commons all around the world. Ostrom’s work shows that "
+"natural resource commons can be successfully managed by local communities "
+"without any regulation by central authorities or without privatization. "
+"Government and privatization are not the only two choices. There is a third "
+"way: management by the people, where those that are directly impacted are "
"directly involved. With natural resources, there is a regional locality. The "
"people in the region are the most familiar with the natural resource, have "
"the most direct relationship and history with it, and are therefore best "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:893
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:896
msgid ""
"Hardin failed to consider the actual social dynamic of the commons. His "
"model assumed that people in the commons act autonomously, out of pure self-"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:909
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:912
msgid ""
-"Farley and Kubiszewski, “Economics of Information,” in Elliott and Hepting, "
-"Free Knowledge, 203."
+"Farley and Kubiszewski, <quote>Economics of Information,</quote> in Elliott "
+"and Hepting, Free Knowledge, 203."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:905
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:908
msgid ""
"Hardin’s story is based on the premise of depletable resources. Economists "
"have focused almost exclusively on scarcity-based markets. Very little is "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:920
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:924
msgid ""
"When it comes to use of state funds to create digital goods, however, there "
"is really no justification for artificial scarcity. The norm for state "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><figure><mediaobject><textobject><phrase>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:927
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:934
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:931
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:938
msgid "How the market, the state and the commons look today."
msgstr ""
-#. type: Content of: <book><part><chapter><sect1><figure><mediaobject>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:930
-msgid ""
-"<imageobject> <imagedata fileref="
-"\"Pictures/10000201000009C400000515F1CAA15B223F6BAF.png\" width=\"100.0%\"/> "
-"</imageobject>"
+#. type: Attribute 'fileref' of: <book><part><chapter><sect1><figure><mediaobject><imageobject><imagedata>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:935
+msgid "Pictures/10000201000009C400000515F1CAA15B223F6BAF.png"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:941
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:945
msgid "The Digital Revolution"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:943
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:947
msgid ""
"In the early days of computing, programmers and developers learned from each "
"other by sharing software. In the 1980s, the free-software movement codified "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:951
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:955
msgid "The freedom to run a software program as you wish, for any purpose."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:957
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:961
msgid ""
"The freedom to study how a software program works (because access to the "
"source code has been freely given), and change it so it does your computing "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:964
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:968
msgid "The freedom to redistribute copies."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><itemizedlist><listitem><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:971
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:974
msgid ""
-"“What Is Free Software?” GNU Operating System, the Free Software "
-"Foundation’s Licensing and Compliance Lab, accessed December 30, 2016, "
-"<ulink url=\"http://www.gnu.org/philosophy/free-sw\"/>."
+"<quote>What Is Free Software?</quote> GNU Operating System, the Free "
+"Software Foundation’s Licensing and Compliance Lab, accessed December 30, "
+"
2016, <ulink url=\"http://www.gnu.org/philosophy/free-sw\"/>."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:969
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:973
msgid ""
"The freedom to distribute copies of your modified versions to others."
"<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:980
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:983
msgid ""
"These principles and freedoms constitute a set of norms and rules that "
"typify a digital commons."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:995
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:998
msgid ""
-"Wikipedia, s.v. “Open-source software,” last modified November 22, 2016."
+"Wikipedia, s.v. <quote>Open-source software,</quote> last modified November "
+"22, 2016."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:984
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:987
msgid ""
"In the late 1990s, to make the sharing of source code and collaboration more "
"appealing to companies, the open-source-software initiative converted these "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1010
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1013
msgid ""
-"Eric S. Raymond, “The Magic Cauldron,” in The Cathedral and the Bazaar: "
-"Musings on Linux and Open Source by an Accidental Revolutionary, rev. ed. "
-"(Sebastopol, CA: O’Reilly Media, 2001), <ulink url=\"http://www.catb.org/esr/"
-"writings/cathedral-bazaar/\"/>."
+"Eric S. Raymond, <quote>The Magic Cauldron,</quote> in The Cathedral and the "
+"Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary, "
+"rev. ed. (Sebastopol, CA: O’Reilly Media, 2001), <ulink url=\"http://www."
+"catb.org/esr/writings/cathedral-bazaar/\"/>."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1002
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1005
msgid ""
"While open-source software functions as a commons, many businesses and "
"markets did build up around it. Business models based on the licenses and "
"standards of open-source software evolved alongside organizations that "
"managed software code on principles of abundance rather than scarcity. Eric "
-"Raymond’s essay “The Magic Cauldron” does a great job of analyzing the "
-"economics and business models associated with open-source software."
-"<placeholder type=\"footnote\" id=\"0\"/> These models can provide examples "
-"of sustainable approaches for those Made with Creative Commons."
+"Raymond’s essay <quote>The Magic Cauldron</quote> does a great job of "
+"analyzing the economics and business models associated with open-source "
+"software.<placeholder type=\"footnote\" id=\"0\"/> These models can provide "
+"examples of sustainable approaches for those Made with Creative Commons."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1019
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1022
msgid ""
"It isn’t just about an abundant availability of digital assets but also "
"about abundance of participation. The growth of personal computing, "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1038
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1041
msgid ""
"New York Times Customer Insight Group, The Psychology of Sharing: Why Do "
"People Share Online? (New York: New York Times Customer Insight Group, "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1032
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1035
msgid ""
"But people like to share. One of the ways we define ourselves is by sharing "
"valuable and entertaining content. Doing so grows and nourishes "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1046
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1049
#, fuzzy
#| msgid "Made With Creative Commons"
msgid "The Birth of Creative Commons"
msgstr "Gemacht Mit Creative Commons"
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1048
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1051
msgid ""
"In 2001, Creative Commons was created as a nonprofit to support all those "
"who wanted to share digital content. A suite of Creative Commons licenses "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1069
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1071
msgid ""
-"“Licensing Considerations,” Creative Commons, accessed December 30, 2016, "
-"<ulink url=\"http://creativecommons.org/share-your-work/licensing-"
+"<quote>Licensing Considerations,</quote> Creative Commons, accessed December "
+"
30, 2016, <ulink url=\"http://creativecommons.org/share-your-work/licensing-"
"considerations/\"/>."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1057
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1060
msgid ""
"Creative Commons licenses have a three-layer design. The norms and rules of "
"each license are first expressed in full legal language as used by lawyers. "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1077
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1079
msgid ""
"In 2015, there were over one billion Creative Commons licensed works in a "
"global commons. These works were viewed online 136 billion times. People are "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1090
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1092
msgid ""
"Creative Commons, 2015 State of the Commons (Mountain View, CA: Creative "
"Commons, 2015), <ulink url=\"http://stateof.creativecommons.org/2015/\"/>."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1085
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1087
msgid ""
"Individual artists, photographers, musicians, and filmmakers use Creative "
"Commons, but so do museums, governments, creative industries, manufacturers, "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1098
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1100
msgid ""
"Some see Creative Commons as a way to share a gift with others, a way of "
"getting known, or a way to provide social benefit. Others are simply "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1110
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1112
msgid ""
"Over time, Creative Commons has spawned a range of open movements, including "
"open educational resources, open access, open science, and open data. The "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1123
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1125
msgid ""
-"Wikipedia, s.v. “Open Government Partnership,” last modified September 24, "
-"2016, <ulink url=\"http://en.wikipedia.org/wiki/Open_Government_Partnership"
-"\"/>."
+"Wikipedia, s.v. <quote>Open Government Partnership,</quote> last modified "
+"September 24, 2016, <ulink url=\"http://en.wikipedia.org/wiki/"
+"Open_Government_Partnership\"/>."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1118
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1120
msgid ""
"The state is increasingly involved in supporting open movements. The Open "
"Government Partnership was launched in 2011 to provide an international "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1134
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1136
msgid "The Changing Market"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1142
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1144
msgid "Capra and Mattei, Ecology of Law, 114."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1150
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1152
msgid "Ibid., 116."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1136
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1138
msgid ""
"Today’s market is largely driven by global capitalism. Law and financial "
"systems are structured to support extraction, privatization, and corporate "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1160
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1162
msgid ""
-"The Swedish International Development Cooperation Agency, “Stockholm "
-"Statement
” accessed February 15, 2017, <ulink url=\"http://sida.se/"
+"The Swedish International Development Cooperation Agency, <quote>Stockholm "
+"Statement
</quote> accessed February 15, 2017, <ulink url=\"http://sida.se/"
"globalassets/sida/eng/press/stockholm-statement.pdf\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1154
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1156
msgid ""
"In light of these challenges there is a growing recognition that GDP growth "
"should not be an end in itself, that development needs to be socially and "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1171
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1174
msgid ""
"City of Bologna, Regulation on Collaboration between Citizens and the City "
"for the Care and Regeneration of Urban Commons, trans. LabGov (LABoratory "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1181
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1184
msgid ""
"The Seoul Sharing City website is <ulink url=\"http://english.sharehub.kr\"/"
">; for Amsterdam Sharing City, go to <ulink url=\"http://www.sharenl.nl/"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1166
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1169
msgid ""
"These realizations have led to a resurgence of interest in the commons as a "
"means of enabling that balance. City governments like Bologna, Italy, are "
"collaborating with their citizens to put in place regulations for the care "
"and regeneration of urban commons.<placeholder type=\"footnote\" id=\"0\"/> "
-"Seoul and Amsterdam call themselves “sharing cities,” looking to make "
-"sustainable and more efficient use of scarce resources. They see sharing as "
-"a way to improve the use of public spaces, mobility, social cohesion, and "
-"safety.<placeholder type=\"footnote\" id=\"1\"/>"
+"Seoul and Amsterdam call themselves <quote>sharing cities,</quote> looking "
+"to make sustainable and more efficient use of scarce resources. They see "
+"sharing as a way to improve the use of public spaces, mobility, social "
+"
cohesion, and safety.<placeholder type=\"footnote\" id=\"1\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1198
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1201
msgid ""
"Tom Slee, What’s Yours Is Mine: Against the Sharing Economy (New York: OR "
"Books, 2015), 42."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1188
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1191
msgid ""
"The market itself has taken an interest in the sharing economy, with "
"businesses like Airbnb providing a peer-to-peer marketplace for short-term "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1220
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1223
msgid ""
"Chris Anderson, Free: How Today’s Smartest Businesses Profit by Giving "
"Something for Nothing, Reprint with new preface. (New York: Hyperion, "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1210
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1213
msgid ""
"One way Made with Creative Commons case studies differ from those of the "
"sharing economy is their focus on digital resources. Digital resources "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1226
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1229
msgid ""
"Those that are Made with Creative Commons are looking to leverage the unique "
"inherent characteristics of digital resources, including lowering costs. The "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1245
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1248
msgid ""
"Jeremy Rifkin, The Zero Marginal Cost Society: The Internet of Things, the "
"Collaborative Commons, and the Eclipse of Capitalism (New York: Palgrave "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1240
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1243
msgid ""
"The incremental cost of storing, copying, and distributing digital goods is "
"next to zero, making abundance possible. But imagining a market based on "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1253
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1256
msgid ""
"Some are looking to minimize their interactions with the market and operate "
"as autonomously as possible. Others are operating largely as a business "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1267
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1270
msgid ""
"Gar Alperovitz, What Then Must We Do? Straight Talk about the Next American "
"Revolution: Democratizing Wealth and Building a Community-Sustaining Economy "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1276
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1279
msgid ""
"Marjorie Kelly, Owning Our Future: The Emerging Ownership Revolution; "
"Journeys to a Generative Economy (San Francisco: Berrett-Koehler, 2012), 8–9."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1260
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1263
msgid ""
"For an ordinary corporation, making social benefit a part of its operations "
"is difficult, as it’s legally required to make decisions that financially "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1289
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1291
msgid ""
"Alex Osterwalder and Yves Pigneur, Business Model Generation (Hoboken, NJ: "
"John Wiley and Sons, 2010). A preview of the book is available at <ulink url="
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1282
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1284
msgid ""
-"“A book on open business models” is how we described it in this book’s "
-"Kickstarter campaign. We used a handbook called Business Model Generation as "
-"our reference for defining just what a business model is. Developed over "
-"nine years using an “open process” involving 470 coauthors from forty-five "
-"countries, it is useful as a framework for talking about business models."
-"<placeholder type=\"footnote\" id=\"0\"/>"
+"<quote>A book on open business models</quote> is how we described it in this "
+"book’s Kickstarter campaign. We used a handbook called Business Model "
+"Generation as our reference for defining just what a business model is. "
+"Developed over nine years using an <quote>open process</quote> involving 470 "
+"coauthors from forty-five countries, it is useful as a framework for talking "
+"
about business models.<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1298
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1301
msgid ""
"This business model canvas is available to download at <ulink url=\"http://"
"strategyzer.com/canvas/business-model-canvas\"/>."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1306
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1309
msgid ""
-"We’ve made the “Open Business Model Canvas,” designed by the coauthor Paul "
-"Stacey, available online at <ulink url=\"http://docs.google.com/drawings/"
-"d/1QOIDa2qak7wZSSOa4Wv6qVMO77IwkKHN7CYyq0wHivs/edit\"/>. You can also find "
-"the accompanying Open Business Model Canvas Questions at <ulink url=\"http://"
-"docs.google.com/drawings/d/1kACK7TkoJgsM18HUWCbX9xuQ0Byna4plSVZXZGTtays/edit"
-"\"/>."
+"We’ve made the <quote>Open Business Model Canvas,</quote> designed by the "
+"coauthor Paul Stacey, available online at <ulink url=\"http://docs.google."
+"com/drawings/d/1QOIDa2qak7wZSSOa4Wv6qVMO77IwkKHN7CYyq0wHivs/edit\"/>. You "
+"can also find the accompanying Open Business Model Canvas Questions at "
+"<ulink url=\"http://docs.google.com/drawings/"
+"d/1kACK7TkoJgsM18HUWCbX9xuQ0Byna4plSVZXZGTtays/edit\"/>."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1296
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1298
msgid ""
-"It contains a “business model canvas,” which conceives of a business model "
-"as having nine building blocks.<placeholder type=\"footnote\" id=\"0\"/> "
-"This blank canvas can serve as a tool for anyone to design their own "
-"business model. We remixed this business model canvas into an open business "
-"model canvas, adding three more building blocks relevant to hybrid market, "
-"commons enterprises: social good, Creative Commons license, and “type of "
-"open environment that the business fits in.”<placeholder type=\"footnote\" "
-"id=\"1\"/> This enhanced canvas proved useful when we analyzed businesses "
-"and helped start-ups plan their economic model."
+"It contains a <quote>business model canvas,</quote> which conceives of a "
+"business model as having nine building blocks.<placeholder type=\"footnote\" "
+"id=\"0\"/> This blank canvas can serve as a tool for anyone to design their "
+"own business model. We remixed this business model canvas into an open "
+"business model canvas, adding three more building blocks relevant to hybrid "
+"market, commons enterprises: social good, Creative Commons license, and "
+"<quote>type of open environment that the business fits in.</"
+"quote><placeholder type=\"footnote\" id=\"1\"/> This enhanced canvas proved "
+"useful when we analyzed businesses and helped start-ups plan their economic "
+"model."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1316
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1319
msgid ""
"In our case study interviews, many expressed discomfort over describing "
"themselves as an open business model—the term business model suggested "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1337
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1341
msgid ""
"A more comprehensive list of revenue streams is available in this post I "
-"wrote on Medium on March 6, 2016. “What Is an Open Business Model and How "
-"Can You Generate Revenue?”, available at <ulink url=\"http://medium.com/made-"
-"with-creative-commons/what-is-an-open-business-model-and-how-can-you-"
-"generate-revenue-5854d2659b15\"/>."
+"wrote on Medium on March 6, 2016. <quote>What Is an Open Business Model and "
+"How Can You Generate Revenue?</quote>, available at <ulink url=\"http://"
+"medium.com/made-with-creative-commons/what-is-an-open-business-model-and-how-"
+"can-you-generate-revenue-5854d2659b15\"/>."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1329
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1332
msgid ""
"The creators, businesses, and organizations we profile all engage with the "
"market to generate revenue in some way. The ways in which this is done vary "
-"widely. Donations, pay what you can, memberships, “digital for free but "
-"physical for a fee,” crowdfunding, matchmaking, value-add services, "
-"patrons . . . the list goes on and on. (Initial description of how to earn "
-"revenue available through reference note. For latest thinking see How to "
-"Bring In Money in the next section.)<placeholder type=\"footnote\" id=\"0\"/"
-"> There is no single magic bullet, and each endeavor has devised ways that "
-"work for them. Most make use of more than one way. Diversifying revenue "
+"widely. Donations, pay what you can, memberships, <quote>digital for free "
+"but physical for a fee,</quote> crowdfunding, matchmaking, value-add "
+"services, patrons . . . the list goes on and on. (Initial description of how "
+"to earn revenue available through reference note. For latest thinking see "
+"How to Bring In Money in the next section.)<placeholder type=\"footnote\" id="
+"\"0\"/> There is no single magic bullet, and each endeavor has devised ways "
+"that work for them. Most make use of more than one way. Diversifying revenue "
"streams lowers risk and provides multiple paths to sustainability."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1349
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1353
msgid "Benefits of the Digital Commons"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1351
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1355
msgid ""
"While it may be clear why commons-based organizations want to interact and "
"engage with the market (they need money to survive), it may be less obvious "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1357
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1361
msgid ""
"The commons speeds dissemination. The free flow of resources in the commons "
"offers tremendous economies of scale. Distribution is decentralized, with "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1366
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1370
msgid ""
"The commons ensures access to all. The market has traditionally operated by "
"putting resources behind a paywall requiring payment first before access. "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1379
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1383
msgid ""
"The commons maximizes participation. Resources in the commons can be used "
"and contributed to by everyone. Using the resources of others, contributing "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1401
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1405
msgid ""
"Henry Chesbrough, Open Innovation: The New Imperative for Creating and "
"Profiting from Technology (Boston: Harvard Business Review Press, 2006), 31–"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1392
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1396
msgid ""
"The commons spurs innovation. Resources in the hands of more people who can "
"use them leads to new ideas. The way commons resources can be modified, "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1410
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1414
msgid ""
"The commons boosts reach and impact. The digital commons is global. "
"Resources may be created for a local or regional need, but they go far and "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1423
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1427
msgid ""
"The commons is generative. Instead of extracting value, the commons adds "
"value. Digitized resources persist without becoming depleted, and through "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1437
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1441
msgid ""
"The commons brings people together for a common cause. The commons vests "
"people directly with the responsibility to manage the resources for the "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1452
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1456
msgid ""
"The benefits of the commons are many. When these benefits align with the "
"goals of individuals, communities, businesses in the market, or state "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1459
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1463
msgid "Our Case Studies"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1461
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1465
msgid ""
"The creators, organizations, and businesses in our case studies operate as "
"nonprofits, for-profits, and social enterprises. Regardless of legal "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1473
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1477
msgid ""
"The case studies are based on the narratives told to us by founders and key "
"staff. Instead of solely using financials as the measure of success and "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1481
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1485
msgid ""
"Our case studies are diverse, ranging from publishing to education and "
"manufacturing. All of the organizations, businesses, and creators in the "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1491
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1495
msgid ""
"They are creating new resources, or using the resources of others, or mixing "
"existing resources together to make something new. They, and their audience, "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1499
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1503
msgid ""
"And as users of Creative Commons licenses, they are automatically part of a "
"global community. The new digital commons is global. Those we profiled come "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1506
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1510
msgid ""
"Creative Commons licenses may express legal rules around the use of "
"resources in a commons, but success in the commons requires more than "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1519
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1523
msgid ""
"The new digital commons is here to stay. Made With Creative Commons case "
"studies show how it’s possible to be part of this commons while still "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1528
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1532
msgid ""
"Enterprise use of Creative Commons has only just begun. The case studies in "
"this book are merely starting points. Each is changing and evolving over "
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1539
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1543
#, fuzzy
#| msgid "Made with Creative Commons"
msgid "How to Be Made with Creative Commons"
msgstr "Gemacht mit Creative Commons"
-#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1541
+#. type: Content of: <book><part><chapter><blockquote><attribution>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1545
msgid "Sarah Hinchliff Pearson"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1544
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1548
msgid ""
"When we began this project in August 2015, we set out to write a book about "
"business models that involve Creative Commons licenses in some significant "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1560
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1564
msgid ""
"We analyzed the revenue models, customer segments, and value propositions of "
"each endeavor. We searched for ways that putting their content under "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1570
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1574
msgid ""
"In fairly short order, we realized the book we set out to write was quite "
"different from the one that was revealing itself in our interviews and "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1575
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1579
msgid ""
"It isn’t that we were wrong to think you can make money while using Creative "
"Commons licenses. In many instances, CC can help make you more money. Nor "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1587
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1592
msgid ""
"Alex Osterwalder and Yves Pigneur, Business Model Generation (Hoboken, NJ: "
"John Wiley and Sons, 2010), 14. A preview of the book is available at <ulink "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1584
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1588
msgid ""
"According to the seminal handbook Business Model Generation, a business "
-"model “describes the rationale of how an organization creates, delivers, and "
-"captures value.”<placeholder type=\"footnote\" id=\"0\"/> Thinking about "
-"sharing in terms of creating and capturing value always felt inappropriately "
-"transactional and out of place, something we heard time and time again in "
-"our interviews. And as Cory Doctorow told us in our interview with him, "
-"“Business model can mean anything you want it to mean.”"
+"model <quote>describes the rationale of how an organization creates, "
+"delivers, and captures value.</quote><placeholder type=\"footnote\" id=\"0\"/"
+"> Thinking about sharing in terms of creating and capturing value always "
+"felt inappropriately transactional and out of place, something we heard time "
+"and time again in our interviews. And as Cory Doctorow told us in our "
+"interview with him, <quote>Business model can mean anything you want it to "
+"mean.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1598
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1604
msgid ""
"Eventually, we got it. Being Made with Creative Commons is more than a "
"business model. While we will talk about specific revenue models as one "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1605
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1611
msgid ""
"Admittedly, it took me a long time to get there. When Paul and I divided up "
"our writing after finishing the research, my charge was to distill "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1615
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1621
msgid ""
"In every interview, we started from the same simple questions. Amid all the "
"diversity among the creators, organizations, and businesses we profiled, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1627
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1633
msgid ""
"But we also started to realize something about what it means to be Made with "
"Creative Commons. When people talked to us about how and why they used CC, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1635
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1641
msgid ""
"At one level, being Made with Creative Commons expresses an affinity for the "
"value of Creative Commons. While there are many different flavors of CC "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1649
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1655
msgid ""
"Whether the public makes use of the opportunity to copy and adapt your work, "
"sharing with a Creative Commons license is a symbol of how you want to "
"interact with the people who consume your work. Whenever you create "
-"something, “all rights reserved” under copyright is automatic, so the "
-"copyright symbol (©) on the work does not necessarily come across as a "
-"marker of distrust or excessive protectionism. But using a CC license can be "
-"a symbol of the opposite—of wanting a real human relationship, rather than "
-"an impersonal market transaction. It leaves open the possibility of "
+"something, <quote>all rights reserved</quote> under copyright is automatic, "
+"so the copyright symbol (©) on the work does not necessarily come across as "
+"a marker of distrust or excessive protectionism. But using a CC license can "
+"be a symbol of the opposite—of wanting a real human relationship, rather "
+"than an impersonal market transaction. It leaves open the possibility of "
"connection."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1661
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1667
msgid ""
"Being Made with Creative Commons not only demonstrates values connected to "
"CC and sharing. It also demonstrates that something other than profit drives "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1674
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1680
msgid ""
"Cory Doctorow, Information Doesn’t Want to Be Free: Laws for the Internet "
"Age (San Francisco, CA: McSweeney’s, 2014) 68."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1669
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1675
msgid ""
"The driving motivation varies depending on the type of endeavor. For "
"individual creators, it is most often about personal inspiration. In some "
-"ways, this is nothing new. As Doctorow has written, “Creators usually start "
-"doing what they do for love.”<placeholder type=\"footnote\" id=\"0\"/> But "
-"when you share your creative work under a CC license, that dynamic is even "
-"more pronounced. Similarly, for technological innovators, it is often less "
-"about creating a specific new thing that will make you rich and more about "
-"solving a specific problem you have. The creators of Arduino told us that "
-"the key question when creating something is “Do you as the creator want to "
-"use it? It has to have personal use and meaning.”"
+"ways, this is nothing new. As Doctorow has written, <quote>Creators usually "
+"start doing what they do for love.</quote><placeholder type=\"footnote\" id="
+"\"0\"/> But when you share your creative work under a CC license, that "
+"dynamic is even more pronounced. Similarly, for technological innovators, it "
+"is often less about creating a specific new thing that will make you rich "
+"and more about solving a specific problem you have. The creators of Arduino "
+"told us that the key question when creating something is <quote>Do you as "
+"the creator want to use it? It has to have personal use and meaning.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1685
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1692
msgid ""
"Many that are Made with Creative Commons have an express social mission that "
"underpins everything they do. In many cases, sharing with Creative Commons "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1695
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1702
msgid ""
"This dynamic is probably one reason why there are so many nonprofit examples "
"of being Made with Creative Commons. The content is the result of a labor of "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1705
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1712
msgid ""
"Even if profit isn’t the end goal, you have to bring in money to be "
"successfully Made with Creative Commons. At a bare minimum, you have to make "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1710
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1717
msgid ""
"The costs of doing business vary widely for those made with CC, but there is "
"generally a much lower threshold for sustainability than there used to be "
"for any creative endeavor. Digital technology has made it easier than ever "
"to create, and easier than ever to distribute. As Doctorow put it in his "
-"book Information Doesn’t Want to Be Free, “If analog dollars have turned "
-"into digital dimes (as the critics of ad-supported media have it), there is "
-"the fact that it’s possible to run a business that gets the same amount of "
-"advertising as its forebears at a fraction of the price.”"
+"book Information Doesn’t Want to Be Free, <quote>If analog dollars have "
+"turned into digital dimes (as the critics of ad-supported media have it), "
+"there is the fact that it’s possible to run a business that gets the same "
+"amount of advertising as its forebears at a fraction of the price.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1727
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1734
msgid "Ibid., 55."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1722
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1729
msgid ""
"Some creation costs are the same as they always were. It takes the same "
"amount of time and money to write a peer-reviewed journal article or paint a "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1739
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1746
msgid ""
"Chris Anderson, Free: How Today’s Smartest Businesses Profit by Giving "
"Something for Nothing, reprint with new preface (New York: Hyperion, 2010), "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1736
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1743
msgid ""
"Distributing content is almost universally cheaper than ever. Once content "
"is created, the costs to distribute copies digitally are essentially zero."
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1761
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1768
msgid "Doctorow, Information Doesn’t Want to Be Free, 44."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1751
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1758
msgid ""
"It’s important to recognize that the biggest impact of technology on "
"creative endeavors is that creators can now foot the costs of creation and "
"distribution themselves. People now often have a direct route to their "
"potential public without necessarily needing intermediaries like record "
-"labels and book publishers. Doctorow wrote, “If you’re a creator who never "
-"got the time of day from one of the great imperial powers, this is your "
-"time. Where once you had no means of reaching an audience without the "
+"labels and book publishers. Doctorow wrote, <quote>If you’re a creator who "
+"never got the time of day from one of the great imperial powers, this is "
+"your time. Where once you had no means of reaching an audience without the "
"assistance of the industry-dominating megacompanies, now you have hundreds "
-"of ways to do it without them.”<placeholder type=\"footnote\" id=\"0\"/> "
-"Previously, distribution of creative work involved the costs associated with "
-"sustaining a monolithic entity, now creators can do the work themselves. "
-"That means the financial needs of creative endeavors can be a lot more "
-"modest."
+"of ways to do it without them.</quote><placeholder type=\"footnote\" id="
+"\"0\"/> Previously, distribution of creative work involved the costs "
+"associated with sustaining a monolithic entity, now creators can do the work "
+"themselves. That means the financial needs of creative endeavors can be a "
+"lot more modest."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1768
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1775
msgid ""
"Whether for an individual creator or a larger endeavor, it usually isn’t "
"enough to break even if you want to make what you’re doing a livelihood. You "
"need to build in some support for the general operation. This extra bit "
"looks different for everyone, but importantly, in nearly all cases for those "
-"Made with Creative Commons, the definition of “enough money” looks a lot "
-"different than it does in the world of venture capital and stock options. It "
-"is more about sustainability and less about unlimited growth and profit. "
-"SparkFun founder Nathan Seidle told us, “Business model is a really "
-"grandiose word for it. It is really just about keeping the operation going "
-"day to day.”"
+"Made with Creative Commons, the definition of <quote>enough money</quote> "
+"looks a lot different than it does in the world of venture capital and stock "
+"options. It is more about sustainability and less about unlimited growth and "
+"profit. SparkFun founder Nathan Seidle told us, <quote>Business model is a "
+"really grandiose word for it. It is really just about keeping the operation "
+"going day to day.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1781
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1788
msgid ""
"This book is a testament to the notion that it is possible to make money "
"while using CC licenses and CC-licensed content, but we are still very much "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1789
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1796
msgid ""
"There are, however, plenty of ways in which CC licensing can be good for "
"business in fairly predictable ways. The first is how it helps solve "
-"“problem zero.”"
+"<quote>problem zero.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1794
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1801
msgid "Problem Zero: Getting Discovered"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1801
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1808
msgid ""
"Amanda Palmer, The Art of Asking: Or How I Learned to Stop Worrying and Let "
"People Help (New York: Grand Central, 2014), 121."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1815
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1823
msgid ""
"Chris Anderson, Makers: The New Industrial Revolution (New York: Signal, "
"2012), 64."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1796
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1803
msgid ""
"Once you create or collect your content, the next step is finding users, "
-"customers, fans—in other words, your people. As Amanda Palmer wrote, “It has "
-"to start with the art. The songs had to touch people initially, and mean "
-"something, for anything to work at all.”<placeholder type=\"footnote\" id="
-"\"0\"/> There isn’t any magic to finding your people, and there is certainly "
-"no formula. Your work has to connect with people and offer them some "
-"artistic and/or utilitarian value. In some ways, this is easier than ever. "
-"Online we are not limited by shelf space, so there is room for every obscure "
-"interest, taste, and need imaginable. This is what Chris Anderson dubbed the "
-"Long Tail, where consumption becomes less about mainstream mass “hits” and "
-"more about micromarkets for every particular niche. As Anderson wrote, “We "
+"customers, fans—in other words, your people. As Amanda Palmer wrote, "
+"<quote>It has to start with the art. The songs had to touch people "
+"initially, and mean something, for anything to work at all.</"
+"quote><placeholder type=\"footnote\" id=\"0\"/> There isn’t any magic to "
+"finding your people, and there is certainly no formula. Your work has to "
+"connect with people and offer them some artistic and/or utilitarian value. "
+"In some ways, this is easier than ever. Online we are not limited by shelf "
+"space, so there is room for every obscure interest, taste, and need "
+"imaginable. This is what Chris Anderson dubbed the Long Tail, where "
+"consumption becomes less about mainstream mass <quote>hits</quote> and more "
+"about micromarkets for every particular niche. As Anderson wrote, <quote>We "
"are all different, with different wants and needs, and the Internet now has "
-"a place for all of them in the way that physical markets did "
-"
not.”<placeholder type=\"footnote\" id=\"1\"/> We are no longer limited to "
+"a place for all of them in the way that physical markets did not.</"
+"
quote><placeholder type=\"footnote\" id=\"1\"/> We are no longer limited to "
"what appeals to the masses."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1828
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1837
msgid ""
"David Bollier, Think Like a Commoner: A Short Introduction to the Life of "
"the Commons (Gabriola Island, BC: New Society, 2014), 70."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1834
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1844
msgid "Anderson, Makers, 66."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1838
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1849
msgid ""
"Bryan Kramer, Shareology: How Sharing Is Powering the Human Economy (New "
"York: Morgan James, 2016), 10."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1821
-msgid ""
-"While finding “your people” online is theoretically easier than in the "
-"analog world, as a practical matter it can still be difficult to actually "
-"get noticed. The Internet is a firehose of content, one that only grows "
-"larger by the minute. As a content creator, not only are you competing for "
-"attention against more content creators than ever before, you are competing "
-"against creativity generated outside the market as well.<placeholder type="
-"\"footnote\" id=\"0\"/> Anderson wrote, “The greatest change of the past "
-"decade has been the shift in time people spend consuming amateur content "
-"instead of professional content.”<placeholder type=\"footnote\" id=\"1\"/> "
-"To top it all off, you have to compete against the rest of their lives, too"
-"—“friends, family, music playlists, soccer games, and nights on the "
-"town.”<placeholder type=\"footnote\" id=\"2\"/> Somehow, some way, you have "
-"to get noticed by the right people."
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1829
+msgid ""
+"While finding <quote>your people</quote> online is theoretically easier than "
+"in the analog world, as a practical matter it can still be difficult to "
+"actually get noticed. The Internet is a firehose of content, one that only "
+"grows larger by the minute. As a content creator, not only are you "
+"competing for attention against more content creators than ever before, you "
+"are competing against creativity generated outside the market as well."
+"<placeholder type=\"footnote\" id=\"0\"/> Anderson wrote, <quote>The "
+"greatest change of the past decade has been the shift in time people spend "
+"consuming amateur content instead of professional content.</"
+"quote><placeholder type=\"footnote\" id=\"1\"/> To top it all off, you have "
+"to compete against the rest of their lives, too—<quote>friends, family, "
+"music playlists, soccer games, and nights on the town.</quote><placeholder "
+"type=\"footnote\" id=\"2\"/> Somehow, some way, you have to get noticed by "
+"the right people."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1852
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1863
msgid "Anderson, Free, 62."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1844
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1855
msgid ""
"When you come to the Internet armed with an all-rights-reserved mentality "
"from the start, you are often restricting access to your work before there "
"to charge money for your content. It simply means you need to recognize the "
"effect that doing so will have on demand. The same principle applies to "
"restricting access to copy the work. If your problem is how to get "
-"discovered and find “your people,” prohibiting people from copying your work "
-"and sharing it with others is counterproductive."
+"discovered and find <quote>your people,</quote> prohibiting people from "
+"copying your work and sharing it with others is counterproductive."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1866
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1877
msgid "Doctorow, Information Doesn’t Want to Be Free, 38."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1862
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1873
msgid ""
"Of course, it’s not that being discovered by people who like your work will "
-"make you rich—far from it. But as Cory Doctorow says, “Recognition is one of "
-"many necessary preconditions for artistic success.”<placeholder type="
-"\"footnote\" id=\"0\"/>"
+"make you rich—far from it. But as Cory Doctorow says, <quote>Recognition is "
+"one of many necessary preconditions for artistic success.</"
+"quote><placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1870
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1881
msgid ""
"Choosing not to spend time and energy restricting access to your work and "
"policing infringement also builds goodwill. Lumen Learning, a for-profit "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1887
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1899
msgid "Bollier, Think Like a Commoner, 68."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1881
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1892
msgid ""
"It is not just that restricting access to your work may undermine your "
"social mission. It also may alienate the people who most value your creative "
"work. If people like your work, their natural instinct will be to share it "
-"with others. But as David Bollier wrote, “Our natural human impulses to "
-"imitate and share—the essence of culture—have been "
-"
criminalized.”<placeholder type=\"footnote\" id=\"0\"/>"
+"with others. But as David Bollier wrote, <quote>Our natural human impulses "
+"to imitate and share—the essence of culture—have been criminalized.</"
+"
quote><placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1891
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1903
msgid ""
"The fact that copying can carry criminal penalties undoubtedly deters "
"copying it, but copying with the click of a button is too easy and "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1900
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1912
msgid ""
"If you take some amount of copying and sharing your work as a given, you can "
"invest your time and resources elsewhere, rather than wasting them on "
"playing a cat and mouse game with people who want to copy and share your "
-"work. Lizzy Jongma from the Rijksmuseum said, “We could spend a lot of money "
-"trying to protect works, but people are going to do it anyway. And they will "
-"use bad-quality versions.” Instead, they started releasing high-resolution "
-"digital copies of their collection into the public domain and making them "
-"available for free on their website. For them, sharing was a form of quality "
-"control over the copies that were inevitably being shared online. Doing this "
-"meant forgoing the revenue they previously got from selling digital images. "
-"But Lizzy says that was a small price to pay for all of the opportunities "
-"that sharing unlocked for them."
+"work. Lizzy Jongma from the Rijksmuseum said, <quote>We could spend a lot of "
+"money trying to protect works, but people are going to do it anyway. And "
+"they will use bad-quality versions.</quote> Instead, they started releasing "
+"high-resolution digital copies of their collection into the public domain "
+"and making them available for free on their website. For them, sharing was a "
+"form of quality control over the copies that were inevitably being shared "
+"online. Doing this meant forgoing the revenue they previously got from "
+"selling digital images. But Lizzy says that was a small price to pay for all "
+"of the opportunities that sharing unlocked for them."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1920
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1932
msgid "Anderson, Free, 86."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1916
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1928
msgid ""
"Being Made with Creative Commons means you stop thinking about ways to "
"artificially make your content scarce, and instead leverage it as the "
"potentially abundant resource it is.<placeholder type=\"footnote\" id=\"0\"/"
"> When you see information abundance as a feature, not a bug, you start "
"thinking about the ways to use the idling capacity of your content to your "
-"advantage. As my friend and colleague Eric Steuer once said, “Using CC "
-"licenses shows you get the Internet.”"
+"advantage. As my friend and colleague Eric Steuer once said, <quote>Using CC "
+"licenses shows you get the Internet.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1931
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1943
msgid "Doctorow, Information Doesn’t Want to Be Free, 144."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1928
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1940
msgid ""
"Cory Doctorow says it costs him nothing when other people make copies of his "
"work, and it opens the possibility that he might get something in return."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1941
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1953
msgid ""
"There are all kinds of way to leverage the power of sharing and remix to "
"your benefit. Here are a few."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1945
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1957
msgid "Use CC to grow a larger audience"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1947
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1959
msgid ""
"Putting a Creative Commons license on your content won’t make it "
"automatically go viral, but eliminating legal barriers to copying the work "
"the shoulder to those who come across the work—a nudge to copy the work if "
"they have any inkling of doing so. All things being equal, if one piece of "
"content has a sign that says Share and the other says Don’t Share (which is "
-"what “©” means), which do you think people are more likely to share?"
+"what <quote>©</quote> means), which do you think people are more likely to "
+"share?"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1959
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1971
msgid ""
"The Conversation is an online news site with in-depth articles written by "
"academics who are experts on particular topics. All of the articles are CC-"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1975
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1988
msgid "Anderson, Free, 123."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1968
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1980
msgid ""
"The idea that more eyeballs equates with more success is a form of the max "
"strategy, adopted by Google and other technology companies. According to "
-"Google’s Eric Schmidt, the idea is simple: “Take whatever it is you are "
-"doing and do it at the max in terms of distribution. The other way of saying "
-"this is that since marginal cost of distribution is free, you might as well "
-"put things everywhere.”<placeholder type=\"footnote\" id=\"0\"/> This "
-"strategy is what often motivates companies to make their products and "
-"services free (i.e., no cost), but the same logic applies to making content "
-"freely shareable. Because CC-licensed content is free (as in cost) and can "
-"be freely copied, CC licensing makes it even more accessible and likely to "
-"spread."
+"Google’s Eric Schmidt, the idea is simple: <quote>Take whatever it is you "
+"are doing and do it at the max in terms of distribution. The other way of "
+"saying this is that since marginal cost of distribution is free, you might "
+"as well put things everywhere.</quote><placeholder type=\"footnote\" id="
+"\"0\"/> This strategy is what often motivates companies to make their "
+"products and services free (i.e., no cost), but the same logic applies to "
+"making content freely shareable. Because CC-licensed content is free (as in "
+"cost) and can be freely copied, CC licensing makes it even more accessible "
+"and likely to spread."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1989
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2002
msgid "Ibid., 132."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1994
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2007
msgid "Ibid., 70."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1984
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:1997
msgid ""
"If you are successful in reaching more users, readers, listeners, or other "
"consumers of your work, you can start to benefit from the bandwagon effect. "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:1999
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2012
msgid "Use CC to get attribution and name recognition"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2013
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2026
msgid ""
"James Surowiecki, The Wisdom of Crowds (New York: Anchor Books, 2005), 124. "
-"Surowiecki says, “The measure of success of laws and contracts is how rarely "
-"they are invoked.”"
+"Surowiecki says, <quote>The measure of success of laws and contracts is how "
+"rarely they are invoked.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2001
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2014
msgid ""
"Every Creative Commons license requires that credit be given to the author, "
"and that reusers supply a link back to the original source of the material. "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2024
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2037
msgid ""
"The fact that the name of the creator follows a CC-licensed work makes the "
"licenses an important means to develop a reputation or, in corporate speak, "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2038
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2051
msgid ""
"Attribution can be about more than just receiving credit. It can also be "
"about establishing provenance. People naturally want to know where content "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2053
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2066
msgid ""
"Knowing the source of a work is also critical to ensuring its credibility. "
"Just as a trademark is designed to give consumers a way to identify the "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2063
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2076
msgid "Use CC-licensed content as a marketing tool"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2065
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2078
msgid ""
"As we will cover in more detail later, many endeavors that are Made with "
"Creative Commons make money by providing a product or service other than the "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2087
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2100
msgid "Anderson, Free, 44."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2074
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2087
msgid ""
"Knowledge Unlatched’s Pinter told us she has seen time and again how "
"offering CC-licensed content—that is, digitally for free—actually increases "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2091
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2104
msgid ""
"In some cases, endeavors that are Made with Creative Commons do not even "
"need dedicated marketing teams or marketing budgets. Cards Against Humanity "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2108
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2121
msgid "Use CC to enable hands-on engagement with your work"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2111
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2124
msgid ""
"The great promise of Creative Commons licensing is that it signifies an "
"embrace of remix culture. Indeed, this is the great promise of digital "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2125
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2138
msgid "Osterwalder and Pigneur, Business Model Generation, 23."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2118
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2131
msgid ""
"Four of the six CC licenses enable reusers to take apart, build upon, or "
"otherwise adapt the work. Depending on the context, adaptation can mean "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2138
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2151
msgid "Anderson, Free, 67."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2143
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2156
msgid "Ibid., 58."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2146
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2159
msgid "Anderson, Makers, 71."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2151
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2164
msgid ""
"Clay Shirky, Cognitive Surplus: How Technology Makes Consumers into "
"Collaborators (London: Penguin Books, 2010), 78."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2133
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2146
msgid ""
"This is a way to counteract a potential downside of the abundance of free "
-"and open content described above. As Anderson wrote in Free, “People often "
-"don’t care as much about things they don’t pay for, and as a result they "
-"don’t think as much about how they consume them.”<placeholder type=\"footnote"
-"\" id=\"0\"/> If even the tiny act of volition of paying one penny for "
-"something changes our perception of that thing, then surely the act of "
-"remixing it enhances our perception exponentially.<placeholder type="
+"and open content described above. As Anderson wrote in Free, <quote>People "
+"often don’t care as much about things they don’t pay for, and as a result "
+"they don’t think as much about how they consume them.</quote><placeholder "
+"type=\"footnote\" id=\"0\"/> If even the tiny act of volition of paying one "
+"penny for something changes our perception of that thing, then surely the "
+"
act of remixing it enhances our perception exponentially.<placeholder type="
"\"footnote\" id=\"1\"/> We know that people will pay more for products they "
"had a part in creating.<placeholder type=\"footnote\" id=\"2\"/> And we know "
"that creating something, no matter what quality, brings with it a type of "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2164
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2177
msgid "Ibid., 21."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2157
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2170
msgid ""
"Actively engaging with the content helps us avoid the type of aimless "
"consumption that anyone who has absentmindedly scrolled through their social-"
"media feeds for an hour knows all too well. In his book, Cognitive Surplus, "
-"Clay Shirky says, “To participate is to act as if your presence matters, as "
-"if, when you see something or hear something, your response is part of the "
-"event.”<placeholder type=\"footnote\" id=\"0\"/> Opening the door to your "
-"content can get people more deeply tied to your work."
+"Clay Shirky says, <quote>To participate is to act as if your presence "
+"matters, as if, when you see something or hear something, your response is "
+"part of the event.</quote><placeholder type=\"footnote\" id=\"0\"/> Opening "
+"the door to your content can get people more deeply tied to your work."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2170
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2183
msgid "Use CC to differentiate yourself"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2179
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2192
msgid "Doctorow, Information Doesn’t Want to Be Free, 43."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2172
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2185
msgid ""
"Operating under a traditional copyright regime usually means operating under "
"the rules of establishment players in the media. Business strategies that "
"function without those barriers and, in many cases, use the increased "
"openness as a competitive advantage. David Harris from OpenStax said they "
"specifically pursue strategies they know that traditional publishers cannot. "
-"“Don’t go into a market and play by the incumbent rules,” David said. "
-"“Change the rules of engagement.”"
+"<quote>Don’t go into a market and play by the incumbent rules,</quote> David "
+"said. <quote>Change the rules of engagement.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2191
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2204
msgid "Making Money"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2201
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2214
msgid ""
-"William Landes Foster, Peter Kim, and Barbara Christiansen, “Ten Nonprofit "
-"Funding Models,” Stanford Social Innovation Review, Spring 2009, <ulink url="
-"\"http://ssir.org/articles/entry/ten_nonprofit_funding_models\"/>."
+"William Landes Foster, Peter Kim, and Barbara Christiansen, <quote>Ten "
+"Nonprofit Funding Models,</quote> Stanford Social Innovation Review, Spring "
+"2009, <ulink url=\"http://ssir.org/articles/entry/"
+"ten_nonprofit_funding_models\"/>."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2193
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2206
msgid ""
"Like any moneymaking endeavor, those that are Made with Creative Commons "
"have to generate some type of value for their audience or customers. "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2222
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2235
msgid "Shirky, Cognitive Surplus, 111."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2214
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2227
msgid ""
"Most who are Made with Creative Commons use a variety of methods to bring in "
"revenue, some market-based and some not. One common strategy is using grant "
"funding for content creation when research-and-development costs are "
"particularly high, and then finding a different revenue stream (or streams) "
-"for ongoing expenses. As Shirky wrote, “The trick is in knowing when markets "
-"are an optimal way of organizing interactions and when they are "
-"
not.”<placeholder type=\"footnote\" id=\"0\"/>"
+"for ongoing expenses. As Shirky wrote, <quote>The trick is in knowing when "
+"markets are an optimal way of organizing interactions and when they are not."
+"
</quote><placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2226
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2239
msgid ""
"Our case studies explore in more detail the various revenue-generating "
"mechanisms used by the creators, organizations, and businesses we "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2235
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2248
msgid "Market-based revenue streams"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2240
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2253
msgid "Osterwalder and Pigneur, Business Model Generation, 30."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2247
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2260
msgid ""
"Jim Whitehurst, The Open Organization: Igniting Passion and Performance "
"(Boston: Harvard Business Review Press, 2015), 202."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2237
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2250
msgid ""
"In the market, the central question when determining how to bring in revenue "
"is what value people are willing to pay for.<placeholder type=\"footnote\" "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2263
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2276
msgid "Anderson, Free, 71."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2253
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2266
msgid ""
"In many ways, this is the way of the future for all content-driven "
"endeavors. In the market, value lives in things that are scarce. Because the "
"or not.<placeholder type=\"footnote\" id=\"0\"/> If people can easily find "
"your content for free, getting people to buy it will be difficult, "
"particularly in a context where access to content is more important than "
-"owning it. In Free, Anderson wrote, “Copyright protection schemes, whether "
-"coded into either law or software, are simply holding up a price against the "
-"force of gravity.”"
+"owning it. In Free, Anderson wrote, <quote>Copyright protection schemes, "
+"whether coded into either law or software, are simply holding up a price "
+"against the force of gravity.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2282
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2295
msgid "Ibid., 231."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2272
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2285
msgid ""
"Of course, this doesn’t mean that content-driven endeavors have no future in "
"the traditional marketplace. In Free, Anderson explains how when one product "
"or service becomes free, as information and content largely have in the "
-"digital age, other things become more valuable. “Every abundance creates a "
-"new scarcity,” he wrote. You just have to find some way other than the "
-"content to provide value to your audience or customers. As Anderson says, "
-"“It’s easy to compete with Free: simply offer something better or at least "
-"different from the free version.”<placeholder type=\"footnote\" id=\"0\"/>"
+"digital age, other things become more valuable. <quote>Every abundance "
+"creates a new scarcity,</quote> he wrote. You just have to find some way "
+"other than the content to provide value to your audience or customers. As "
+"Anderson says, <quote>It’s easy to compete with Free: simply offer something "
+"better or at least different from the free version.</quote><placeholder type="
+"\"footnote\" id=\"0\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2286
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2299
msgid ""
"In light of this reality, in some ways endeavors that are Made with Creative "
"Commons are at a level playing field with all content-based endeavors in the "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2295
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2308
msgid ""
"For content creators and distributors, there are nearly infinite ways to "
"provide value to the consumers of your work, above and beyond the value that "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2302
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2315
msgid "Here are the most common high-level categories."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2306
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2319
msgid ""
"Providing a custom service to consumers of your work <emphasis>[MARKET-"
"BASED]</emphasis>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2316
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2329
msgid "Ibid., 97."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2309
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2322
msgid ""
"In this age of information abundance, we don’t lack for content. The trick "
"is finding content that matches our needs and wants, so customized services "
-"are particularly valuable. As Anderson wrote, “Commodity information "
+"are particularly valuable. As Anderson wrote, <quote>Commodity information "
"(everybody gets the same version) wants to be free. Customized information "
-"(you get something unique and meaningful to you) wants to be "
-"expensive.”<placeholder type=\"footnote\" id=\"0\"/> This can be anything "
-"from the artistic and cultural consulting services provided by Ártica to the "
-"custom-song business of Jonathan “Song-A-Day” Mann."
+"(you get something unique and meaningful to you) wants to be expensive.</"
+"quote><placeholder type=\"footnote\" id=\"0\"/> This can be anything from "
+"the artistic and cultural consulting services provided by Ártica to the "
+"custom-song business of Jonathan <quote>Song-A-Day</quote> Mann."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2323
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2337
msgid "Charging for the physical copy <emphasis>[MARKET-BASED]</emphasis>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2330
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2344
msgid "Anderson, Makers, 107."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2326
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2340
msgid ""
"In his book about maker culture, Anderson characterizes this model as giving "
"away the bits and selling the atoms (where bits refers to digital content "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2354
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2368
msgid "Charging for the in-person version <emphasis>[MARKET-BASED]</emphasis>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2357
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2371
msgid ""
"As anyone who has ever gone to a concert will tell you, experiencing "
"creativity in person is a completely different experience from consuming a "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2368
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2382
msgid "Selling merchandise <emphasis>[MARKET-BASED]</emphasis>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2371
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2385
msgid ""
"In many cases, people who like your work will pay for products demonstrating "
"a connection to your work. As a child of the 1980s, I can personally attest "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2388
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2402
msgid "Osterwalder and Pigneur, Business Model Generation, 89."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2378
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2392
msgid ""
"Sometimes the way to find a market-based revenue stream is by providing "
"value to people other than those who consume your CC-licensed content. In "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2395
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2409
msgid "Charging advertisers or sponsors <emphasis>[MARKET-BASED]</emphasis>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2403
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2417
msgid "Ibid., 92."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2407
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2421
msgid "Anderson, Free, 142."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2398
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2412
msgid ""
"The traditional model of subsidizing free content is advertising. In this "
"version of multi-sided platforms, advertisers pay for the opportunity to "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2416
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2430
msgid "Charging your content creators <emphasis>[MARKET-BASED]</emphasis>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2419
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2433
msgid ""
"Another type of multisided platform is where the content creators themselves "
"pay to be featured on the platform. Obviously, this revenue stream is only "
"available to those who rely on work created, at least in part, by others. "
-"The most well-known version of this model is the “author-processing charge” "
-"of open-access journals like those published by the Public Library of "
-"Science, but there are other variations. The Conversation is primarily "
-"funded by a university-membership model, where universities pay to have "
-"their faculties participate as writers of the content on the Conversation "
-"website."
+"The most well-known version of this model is the <quote>author-processing "
+"charge</quote> of open-access journals like those published by the Public "
+"Library of Science, but there are other variations. The Conversation is "
+"primarily funded by a university-membership model, where universities pay to "
+"have their faculties participate as writers of the content on the "
+"Conversation website."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2433
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2447
msgid "Charging a transaction fee <emphasis>[MARKET-BASED]</emphasis>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2438
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2452
msgid "Osterwalder and Pigneur, Business Model Generation, 32."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2436
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2450
msgid ""
"This is a version of a traditional business model based on brokering "
"transactions between parties.<placeholder type=\"footnote\" id=\"0\"/> "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2450
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2464
msgid ""
"Providing a service to your creators <emphasis>[MARKET-BASED]</emphasis>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2453
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2467
msgid ""
"As mentioned above, endeavors can make money by providing customized "
"services to their users. Platforms can undertake a variation of this service "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2463
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2477
msgid "Licensing a trademark <emphasis>[MARKET-BASED]</emphasis>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2466
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2480
msgid ""
"Finally, some that are Made with Creative Commons make money by selling use "
"of their trademarks. Well known brands that consumers associate with "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2478
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2492
msgid "Reciprocity-based revenue streams"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2480
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2494
msgid ""
"Even if we set aside grant funding, we found that the traditional economic "
"framework of understanding the market failed to fully capture the ways the "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2487
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2501
msgid ""
"Rather than devising a scheme to get people to pay money in exchange for "
"some direct value provided to them, many of the revenue streams were more "
"like traditional nonprofit funding models, they aren’t charity. The endeavor "
"exchange value with people, just not necessarily synchronously or in a way "
"that requires that those values be equal. As David Bollier wrote in Think "
-"Like a Commoner, “There is no self-serving calculation of whether the value "
-"given and received is strictly equal.”"
+"Like a Commoner, <quote>There is no self-serving calculation of whether the "
+"value given and received is strictly equal.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2500
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2514
msgid ""
"This should be a familiar dynamic—it is the way you deal with your friends "
"and family. We give without regard for what and when we will get back. David "
-"Bollier wrote, “Reciprocal social exchange lies at the heart of human "
+"Bollier wrote, <quote>Reciprocal social exchange lies at the heart of human "
"identity, community and culture. It is a vital brain function that helps the "
-"human species survive and evolve.”"
+"human species survive and evolve.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2510
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2524
msgid "Bollier, Think Like a Commoner, 150."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2514
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2528
msgid "Ibid., 134."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2508
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2522
msgid ""
"What is rare is to incorporate this sort of relationship into an endeavor "
"that also engages with the market.<placeholder type=\"footnote\" id=\"0\"/> "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2519
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2533
msgid ""
"Memberships and individual donations <emphasis>[RECIPROCITY-BASED]</emphasis>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2522
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2536
msgid ""
"While memberships and donations are traditional nonprofit funding models, in "
"the Made with Creative Commons context, they are directly tied to the "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2538
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2552
msgid "The pay-what-you-want model <emphasis>[RECIPROCITY-BASED]</emphasis>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2541
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2555
msgid ""
"In the pay-what-you-want model, the beneficiary of Creative Commons content "
"is invited to give—at any amount they can and feel is appropriate, based on "
"the public and personal value they feel is generated by the open content. "
-"Critically, these models are not touted as “buying” something free. They are "
-"similar to a tip jar. People make financial contributions as an act of "
-"gratitude. These models capitalize on the fact that we are naturally "
-"inclined to give money for things we value in the marketplace, even in "
-"situations where we could find a way to get it for free."
+"Critically, these models are not touted as <quote>buying</quote> something "
+"free. They are similar to a tip jar. People make financial contributions as "
+"an act of gratitude. These models capitalize on the fact that we are "
+"naturally inclined to give money for things we value in the marketplace, "
+"even in situations where we could find a way to get it for free."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2554
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2568
msgid "Crowdfunding <emphasis>[RECIPROCITY-BASED]</emphasis>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2557
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2571
msgid ""
"Crowdfunding models are based on recouping the costs of creating and "
"distributing content before the content is created. If the endeavor is Made "
"They have to want you to succeed. Amanda Palmer credits the success of her "
"crowdfunding on Kickstarter and Patreon to the years she spent building her "
"community and creating a connection with her fans. She wrote in The Art of "
-"Asking, “Good art is made, good art is shared, help is offered, ears are "
-"bent, emotions are exchanged, the compost of real, deep connection is "
+"Asking, <quote>Good art is made, good art is shared, help is offered, ears "
+"are bent, emotions are exchanged, the compost of real, deep connection is "
"sprayed all over the fields. Then one day, the artist steps up and asks for "
"something. And if the ground has been fertilized enough, the audience says, "
-"without hesitation: of course.”"
+"without hesitation: of course.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2575
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2589
msgid ""
"Other types of crowdfunding rely on a sense of responsibility that a "
"particular community may feel. Knowledge Unlatched pools funds from major U."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2586
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2600
msgid "Making Human Connections"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2588
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2602
msgid ""
"Regardless of how they made money, in our interviews, we repeatedly heard "
-"language like “persuading people to buy” and “inviting people to pay.” We "
-"heard it even in connection with revenue streams that sit squarely within "
-"the market. Cory Doctorow told us, “I have to convince my readers that the "
-"right thing to do is to pay me.” The founders of the for-profit company "
-"Lumen Learning showed us the letter they send to those who opt not to pay "
-"for the services they provide in connection with their CC-licensed "
-"educational content. It isn’t a cease-and-desist letter; it’s an invitation "
-"to pay because it’s the right thing to do. This sort of behavior toward what "
-"could be considered nonpaying customers is largely unheard of in the "
-"traditional marketplace. But it seems to be part of the fabric of being Made "
-"with Creative Commons."
+"language like <quote>persuading people to buy</quote> and <quote>inviting "
+"people to pay.</quote> We heard it even in connection with revenue streams "
+"that sit squarely within the market. Cory Doctorow told us, <quote>I have to "
+"convince my readers that the right thing to do is to pay me.</quote> The "
+"founders of the for-profit company Lumen Learning showed us the letter they "
+"send to those who opt not to pay for the services they provide in connection "
+"with their CC-licensed educational content. It isn’t a cease-and-desist "
+"letter; it’s an invitation to pay because it’s the right thing to do. This "
+"sort of behavior toward what could be considered nonpaying customers is "
+"largely unheard of in the traditional marketplace. But it seems to be part "
+"of the fabric of being Made with Creative Commons."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2604
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2619
msgid ""
"Nearly every endeavor we profiled relied, at least in part, on people being "
"invested in what they do. The closer the Creative Commons content is to "
-"being “the product,” the more pronounced this dynamic has to be. Rather than "
-"simply selling a product or service, they are making ideological, personal, "
-"and creative connections with the people who value what they do."
+"being <quote>the product,</quote> the more pronounced this dynamic has to "
+"be. Rather than simply selling a product or service, they are making "
+"ideological, personal, and creative connections with the people who value "
+"what they do."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2612
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2627
msgid ""
"It took me a very long time to see how this avoidance of thinking about what "
"they do in pure market terms was deeply tied to being Made with Creative "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2617
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2632
msgid ""
"I came to the research with preconceived notions about what Creative Commons "
"is and what it means to be Made with Creative Commons. It turned out I was "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2622
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2637
msgid ""
"Obviously, being Made with Creative Commons means using Creative Commons "
"licenses. That much I knew. But in our interviews, people spoke of so much "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2633
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2648
msgid ""
"Being Made with Creative Commons is not just about the simple act of "
"licensing a copyrighted work under a set of standardized terms, but also "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2647
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2662
msgid ""
"The rest of this section will explore some of the common strategies that "
"creators, companies, and organizations use to remind us that there are "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2654
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2669
msgid "Be human"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2658
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2673
msgid ""
"Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our "
"Decisions, rev. ed. (New York: Harper Perennial, 2010), 109."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2656
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2671
msgid ""
"Humans are social animals, which means we are naturally inclined to treat "
"each other well.<placeholder type=\"footnote\" id=\"0\"/> But the further "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2682
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2697
msgid ""
"Austin Kleon, Show Your Work: 10 Ways to Share Your Creativity and Get "
"Discovered (New York: Workman, 2014), 93."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2669
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2684
msgid ""
"To counteract the anonymous and impersonal tendencies of how we operate "
"online, individual creators and corporations who use Creative Commons "
"licenses work to demonstrate their humanity. For some, this means pouring "
"their lives out on the page. For others, it means showing their creative "
"process, giving a glimpse into how they do what they do. As writer Austin "
-"Kleon wrote, “Our work doesn’t speak for itself. Human beings want to know "
-"where things came from, how they were made, and who made them. The stories "
-"you tell about the work you do have a huge effect on how people feel and "
-"what they understand about your work, and how people feel and what they "
-"understand about your work affects how they value it.”<placeholder type="
-"\"footnote\" id=\"0\"/>"
+"Kleon wrote, <quote>Our work doesn’t speak for itself. Human beings want to "
+"know where things came from, how they were made, and who made them. The "
+"stories you tell about the work you do have a huge effect on how people feel "
+"and what they understand about your work, and how people feel and what they "
+"understand about your work affects how they value it.</quote><placeholder "
+"type=\"footnote\" id=\"0\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2688
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2703
msgid ""
"A critical component to doing this effectively is not worrying about being a "
-"“brand.” That means not being afraid to be vulnerable. Amanda Palmer says, "
-"“When you’re afraid of someone’s judgment, you can’t connect with them. "
-"You’re too preoccupied with the task of impressing them.” Not everyone is "
-"suited to live life as an open book like Palmer, and that’s OK. There are a "
-"lot of ways to be human. The trick is just avoiding pretense and the "
-"temptation to artificially craft an image. People don’t just want the glossy "
-"version of you. They can’t relate to it, at least not in a meaningful way."
+"<quote>brand.</quote> That means not being afraid to be vulnerable. Amanda "
+"Palmer says, <quote>When you’re afraid of someone’s judgment, you can’t "
+"connect with them. You’re too preoccupied with the task of impressing them.</"
+"quote> Not everyone is suited to live life as an open book like Palmer, and "
+"that’s OK. There are a lot of ways to be human. The trick is just avoiding "
+"pretense and the temptation to artificially craft an image. People don’t "
+"just want the glossy version of you. They can’t relate to it, at least not "
+"in a meaningful way."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2708
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2724
msgid "Kramer, Shareology, 76."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2700
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2716
msgid ""
"This advice is probably even more important for businesses and organizations "
"because we instinctively conceive of them as nonhuman (though in the United "
"States, corporations are people!). When corporations and organizations make "
"the people behind them more apparent, it reminds people that they are "
"dealing with something other than an anonymous corporate entity. In business-"
-"speak, this is about “humanizing your interactions” with the public."
-"<placeholder type=\"footnote\" id=\"0\"/> But it can’t be a gimmick. You "
-"can’t fake being human."
+"speak, this is about <quote>humanizing your interactions</quote> with the "
+"public.<placeholder type=\"footnote\" id=\"0\"/> But it can’t be a gimmick. "
+"You can’t fake being human."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2714
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2730
msgid "Be open and accountable"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2723
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2739
msgid "Palmer, Art of Asking, 252."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2728
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2744
msgid "Whitehurst, Open Organization, 145."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2716
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2732
msgid ""
"Transparency helps people understand who you are and why you do what you do, "
"but it also inspires trust. Max Temkin of Cards Against Humanity told us, "
-"“One of the most surprising things you can do in capitalism is just be "
-"honest with people.” That means sharing the good and the bad. As Amanda "
-"Palmer wrote, “You can fix almost anything by authentically "
-"communicating.”<placeholder type=\"footnote\" id=\"0\"/> It isn’t about "
-"trying to satisfy everyone or trying to sugarcoat mistakes or bad news, but "
-"instead about explaining your rationale and then being prepared to defend it "
-"when people are critical.<placeholder type=\"footnote\" id=\"1\"/>"
+"<quote>One of the most surprising things you can do in capitalism is just be "
+"honest with people.</quote> That means sharing the good and the bad. As "
+"Amanda Palmer wrote, <quote>You can fix almost anything by authentically "
+"communicating.</quote><placeholder type=\"footnote\" id=\"0\"/> It isn’t "
+"about trying to satisfy everyone or trying to sugarcoat mistakes or bad "
+"news, but instead about explaining your rationale and then being prepared to "
+"
defend it when people are critical.<placeholder type=\"footnote\" id=\"1\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2737
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2753
msgid "Surowiecki, Wisdom of Crowds, 203."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2744
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2760
msgid "Whitehurst, Open Organization, 80."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2732
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2748
msgid ""
"Being accountable does not mean operating on consensus. According to James "
"Surowiecki, consensus-driven groups tend to resort to lowest-common-"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2752
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2768
msgid "Design for the good actors"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2756
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2772
msgid "Bollier, Think Like a Commoner, 25."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2761
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2777
msgid "Ibid., 31."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2754
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2770
msgid ""
"Traditional economics assumes people make decisions based solely on their "
"own economic self-interest.<placeholder type=\"footnote\" id=\"0\"/> Any "
"In fact, we are hardwired to work together and ensure fairness.<placeholder "
"type=\"footnote\" id=\"1\"/> Being Made with Creative Commons requires an "
"assumption that people will largely act on those social motivations, "
-"motivations that would be considered “irrational” in an economic sense. As "
-"Knowledge Unlatched’s Pinter told us, “It is best to ignore people who try "
-"to scare you about free riding. That fear is based on a very shallow view of "
-"what motivates human behavior.” There will always be people who will act in "
-"purely selfish ways, but endeavors that are Made with Creative Commons "
-"design for the good actors."
+"motivations that would be considered <quote>irrational</quote> in an "
+"economic sense. As Knowledge Unlatched’s Pinter told us, <quote>It is best "
+"to ignore people who try to scare you about free riding. That fear is based "
+"on a very shallow view of what motivates human behavior.</quote> There will "
+"always be people who will act in purely selfish ways, but endeavors that are "
+"Made with Creative Commons design for the good actors."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2779
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2796
msgid "Shirky, Cognitive Surplus, 112."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2773
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2790
msgid ""
"The assumption that people will largely do the right thing can be a self-"
-"fulfilling prophecy. Shirky wrote in Cognitive Surplus, “Systems that assume "
-"people will act in ways that create public goods, and that give them "
+"fulfilling prophecy. Shirky wrote in Cognitive Surplus, <quote>Systems that "
+"assume people will act in ways that create public goods, and that give them "
"opportunities and rewards for doing so, often let them work together better "
-"than neoclassical economics would predict.”<placeholder type=\"footnote\" id="
-"\"0\"/> When we acknowledge that people are often motivated by something "
-"other than financial self-interest, we design our endeavors in ways that "
-"encourage and accentuate our social instincts."
+"than neoclassical economics would predict.</quote><placeholder type="
+"\"footnote\" id=\"0\"/> When we acknowledge that people are often motivated "
+"by something other than financial self-interest, we design our endeavors in "
+"ways that encourage and accentuate our social instincts."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2796
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2814
msgid "Surowiecki, Wisdom of Crowds, 124."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2786
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2803
msgid ""
"Rather than trying to exert control over people’s behavior, this mode of "
"operating requires a certain level of trust. We might not realize it, but "
"our daily lives are already built on trust. As Surowiecki wrote in The "
-"Wisdom of Crowds, “It’s impossible for a society to rely on law alone to "
-"make sure citizens act honestly and responsibly. And it’s impossible for any "
-"organization to rely on contracts alone to make sure that its managers and "
-"workers live up to their obligation.” Instead, we largely trust that people—"
-"mostly strangers—will do what they are supposed to do.<placeholder type="
-"\"footnote\" id=\"0\"/> And most often, they do."
+"Wisdom of Crowds, <quote>It’s impossible for a society to rely on law alone "
+"to make sure citizens act honestly and responsibly. And it’s impossible for "
+"any organization to rely on contracts alone to make sure that its managers "
+"and workers live up to their obligation.</quote> Instead, we largely trust "
+"that people—mostly strangers—will do what they are supposed to do."
+"<placeholder type=\"footnote\" id=\"0\"/> And most often, they do."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2801
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2819
msgid "Treat humans like, well, humans"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2806
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2824
msgid "Kleon, Show Your Work, 127."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2814
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2832
msgid "Palmer, Art of Asking, 121."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2803
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2821
msgid ""
"For creators, treating people as humans means not treating them like fans. "
-"As Kleon says, “If you want fans, you have to be a fan first.”<placeholder "
-"type=\"footnote\" id=\"0\"/> Even if you happen to be one of the few to "
-"reach celebrity levels of fame, you are better off remembering that the "
-"people who follow your work are human, too. Cory Doctorow makes a point to "
-"answer every single email someone sends him. Amanda Palmer spends vast "
-"quantities of time going online to communicate with her public, making a "
-"point to listen just as much as she talks.<placeholder type=\"footnote\" id="
-"\"1\"/>"
+"As Kleon says, <quote>If you want fans, you have to be a fan first.</"
+"quote><placeholder type=\"footnote\" id=\"0\"/> Even if you happen to be one "
+"of the few to reach celebrity levels of fame, you are better off remembering "
+"that the people who follow your work are human, too. Cory Doctorow makes a "
+"point to answer every single email someone sends him. Amanda Palmer spends "
+"vast quantities of time going online to communicate with her public, making "
+"a point to listen just as much as she talks.<placeholder type=\"footnote\" "
+"id=\"1\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2818
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2836
msgid ""
"The same idea goes for businesses and organizations. Rather than automating "
"its customer service, the music platform Tribe of Noise makes a point to "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2829
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2847
msgid "Ariely, Predictably Irrational, 87."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2839
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2857
msgid "Ibid., 105."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2824
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2842
msgid ""
"When we treat people like humans, they typically return the gift in kind. "
"It’s called karma. But social relationships are fragile. It is all too easy "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2844
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2862
msgid "State your principles and stick to them"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2846
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2864
msgid ""
"Being Made with Creative Commons makes a statement about who you are and "
"what you do. The symbolism is powerful. Using Creative Commons licenses "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2858
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2876
msgid ""
"The expression of your values doesn’t have to be implicit. In fact, many of "
"the people we interviewed talked about how important it is to state your "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2873
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2891
msgid "Ibid., 36."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2869
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2887
msgid ""
"When your end goal is not about making a profit, people trust that you "
"aren’t just trying to extract value for your own gain. People notice when "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2879
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2897
msgid "Build a community"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2887
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2905
msgid ""
"Jono Bacon, The Art of Community, 2nd ed. (Sebastopol, CA: O’Reilly Media, "
"2012), 36."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2881
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2899
msgid ""
"Endeavors that are Made with Creative Commons thrive when community is built "
"around what they do. This may mean a community collaborating together to "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2903
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2921
msgid "Palmer, Art of Asking, 98."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2910
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2928
msgid "Whitehurst, Open Organization, 34."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2895
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2913
msgid ""
"To be sustainable, though, you have to work to nurture community. People "
"have to care—about you and each other. One critical piece to this is "
"fostering a sense of belonging. As Jono Bacon writes in The Art of "
-"Community, “If there is no belonging, there is no community.” For Amanda "
-"Palmer and her band, that meant creating an accepting and inclusive "
-"environment where people felt a part of their “weird little "
-"family.”<placeholder type=\"footnote\" id=\"0\"/> For organizations like Red "
-"Hat, that means connecting around common beliefs or goals. As the CEO Jim "
-"Whitehurst wrote in The Open Organization, “Tapping into passion is "
-"especially important in building the kinds of participative communities that "
-"drive open organizations.”<placeholder type=\"footnote\" id=\"1\"/>"
+"Community, <quote>If there is no belonging, there is no community.</quote> "
+"For Amanda Palmer and her band, that meant creating an accepting and "
+"inclusive environment where people felt a part of their <quote>weird little "
+"family.</quote><placeholder type=\"footnote\" id=\"0\"/> For organizations "
+"like Red Hat, that means connecting around common beliefs or goals. As the "
+"CEO Jim Whitehurst wrote in The Open Organization, <quote>Tapping into "
+"passion is especially important in building the kinds of participative "
+"communities that drive open organizations.</quote><placeholder type="
+"\"footnote\" id=\"1\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2922
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2940
msgid "Surowiecki, Wisdom of Crowds, 200."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2926
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2944
msgid "Bollier, Think Like a Commoner, 29."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2914
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2932
msgid ""
"Communities that collaborate together take deliberate planning. Surowiecki "
-"wrote, “It takes a lot of work to put the group together. It’s difficult to "
-"ensure that people are working in the group’s interest and not in their own. "
-"And when there’s a lack of trust between the members of the group (which "
-"isn’t surprising given that they don’t really know each other), considerable "
-"energy is wasted trying to determine each other’s bona fides.”<placeholder "
-"type=\"footnote\" id=\"0\"/> Building true community requires giving people "
-"within the community the power to create or influence the rules that govern "
-"the community.<placeholder type=\"footnote\" id=\"1\"/> If the rules are "
-"created and imposed in a top-down manner, people feel like they don’t have a "
-"voice, which in turn leads to disengagement."
+"wrote, <quote>It takes a lot of work to put the group together. It’s "
+"difficult to ensure that people are working in the group’s interest and not "
+"in their own. And when there’s a lack of trust between the members of the "
+"group (which isn’t surprising given that they don’t really know each other), "
+"considerable energy is wasted trying to determine each other’s bona fides.</"
+"quote><placeholder type=\"footnote\" id=\"0\"/> Building true community "
+"requires giving people within the community the power to create or influence "
+"the rules that govern the community.<placeholder type=\"footnote\" id=\"1\"/"
+"> If the rules are created and imposed in a top-down manner, people feel "
+"like they don’t have a voice, which in turn leads to disengagement."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2932
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2950
msgid ""
"Community takes work, but working together, or even simply being connected "
"around common interests or values, is in many ways what sharing is about."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2938
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2956
msgid "Give more to the commons than you take"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2949
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2967
msgid ""
-"Giana Eckhardt and Fleura Bardhi, “The Sharing Economy Isn’t about Sharing "
-"at All,” Harvard Business Review (website), January 28, 2015, <ulink url="
-"\"http://hbr.org/2015/01/the-sharing-economy-isnt-about-sharing-at-all\"/>."
+"Giana Eckhardt and Fleura Bardhi, <quote>The Sharing Economy Isn’t about "
+"Sharing at All,</quote> Harvard Business Review (website), January 28, 2015, "
+"<ulink url=\"http://hbr.org/2015/01/the-sharing-economy-isnt-about-sharing-"
+"at-all\"/>."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2957
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2975
msgid ""
"Lisa Gansky, The Mesh: Why the Future of Business Is Sharing, reprint with "
"new epilogue (New York: Portfolio, 2012)."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2940
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2958
msgid ""
"Conventional wisdom in the marketplace dictates that people should try to "
"extract as much money as possible from resources. This is essentially what "
"defines so much of the so-called sharing economy. In an article on the "
-"Harvard Business Review website called “The Sharing Economy Isn’t about "
-"Sharing at All,” authors Giana Eckhardt and Fleura Bardhi explained how the "
-"anonymous market-driven trans-actions in most sharing-economy businesses are "
-"purely about monetizing access.<placeholder type=\"footnote\" id=\"0\"/> As "
-"Lisa Gansky put it in her book The Mesh, the primary strategy of the sharing "
-"economy is to sell the same product multiple times, by selling access rather "
-"than ownership.<placeholder type=\"footnote\" id=\"1\"/> That is not sharing."
+"Harvard Business Review website called <quote>The Sharing Economy Isn’t "
+"about Sharing at All,</quote> authors Giana Eckhardt and Fleura Bardhi "
+"explained how the anonymous market-driven trans-actions in most sharing-"
+"economy businesses are purely about monetizing access.<placeholder type="
+"\"footnote\" id=\"0\"/> As Lisa Gansky put it in her book The Mesh, the "
+"primary strategy of the sharing economy is to sell the same product multiple "
+"times, by selling access rather than ownership.<placeholder type=\"footnote"
+"\" id=\"1\"/> That is not sharing."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2973
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2991
msgid ""
-"David Lee, “Inside Medium: An Attempt to Bring Civility to the Internet,” "
-"BBC News, March 3, 2016, <ulink url=\"http://www.bbc.com/news/"
-"technology-35709680\"/>."
+"David Lee, <quote>Inside Medium: An Attempt to Bring Civility to the "
+"Internet,</quote> BBC News, March 3, 2016, <ulink url=\"http://www.bbc.com/"
+"news/technology-35709680\"/>."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2963
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:2981
msgid ""
"Sharing requires adding as much or more value to the ecosystem than you "
"take. You can’t simply treat open content as a free pool of resources from "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2982
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3000
msgid ""
"In all cases, it is important to openly acknowledge the amount of value you "
"add versus that which you draw on that was created by others. Being "
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2993
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3011
msgid "Involve people in what you do"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2998
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3016
msgid "Anderson, Makers, 148."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3002
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3020
msgid "Shirky, Cognitive Surplus, 164."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3009
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3073
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3027
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3091
msgid "Whitehurst, foreword to Open Organization."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:2995
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3013
msgid ""
"Thanks to the Internet, we can tap into the talents and expertise of people "
"around the globe. Chris Anderson calls it the Long Tail of talent."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3022
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3040
msgid "Shirky, Cognitive Surplus, 144."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3013
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3031
msgid ""
"As the success of Wikipedia demonstrates, editing an online encyclopedia is "
"exactly the sort of activity that is perfect for massive co-creation because "
"\"footnote\" id=\"0\"/>"
msgstr ""
-#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3034
+#. type: Content of: <book><part><chapter><sect1><sect2><para><
quote><footnote><para>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3052
msgid "Ibid., 154."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3046
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3064
msgid "Palmer, Art of Asking, 163."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3026
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3044
msgid ""
"It is easy to romanticize the opportunities for global cocreation made "
"possible by the Internet, and, indeed, the successful examples of it are "
"truly incredible and inspiring. But in a wide range of circumstances—"
"perhaps more often than not—community cocreation is not part of the "
"equation, even within endeavors built on CC content. Shirky wrote, "
-"“Sometimes the value of professional work trumps the value of amateur "
+"<quote>Sometimes the value of professional work trumps the value of amateur "
"sharing or a feeling of belonging.<placeholder type=\"footnote\" id=\"0\"/> "
"The textbook publisher OpenStax, which distributes all of its material for "
"free under CC licensing, is an example of this dynamic. Rather than tapping "
"individual creators, where the creative work is the basis for what they do, "
"community cocreation is only rarely a part of the picture. Even musician "
"Amanda Palmer, who is famous for her openness and involvement with her fans, "
-"said, “The only department where I wasn’t open to input was the writing, the "
-"
music itself.”<placeholder type=\"footnote\" id=\"1\"/>"
+"said,</quote>The only department where I wasn’t open to input was the "
+"
writing, the music itself.\"<placeholder type=\"footnote\" id=\"1\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3057
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3075
msgid "Anderson, Makers, 173."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3064
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3082
msgid ""
"Tom Kelley and David Kelley, Creative Confidence: Unleashing the Potential "
"within Us All (New York: Crown, 2013), 82."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3050
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3068
msgid ""
"While we tend to immediately think of cocreation and remixing when we hear "
"the word collaboration, you can also involve others in your creative process "
"in more informal ways, by sharing half-baked ideas and early drafts, and "
"interacting with the public to incubate ideas and get feedback. So-called "
-"“making in public” opens the door to letting people feel more invested in "
-"your creative work.<placeholder type=\"footnote\" id=\"0\"/> And it shows a "
-"nonterritorial approach to ideas and information. Stephen Covey (of The 7 "
-"Habits of Highly Effective People fame) calls this the abundance mentality—"
-"treating ideas like something plentiful—and it can create an environment "
-"where collaboration flourishes.<placeholder type=\"footnote\" id=\"1\"/>"
+"<quote>making in public</quote> opens the door to letting people feel more "
+"invested in your creative work.<placeholder type=\"footnote\" id=\"0\"/> And "
+"it shows a nonterritorial approach to ideas and information. Stephen Covey "
+"(of The 7 Habits of Highly Effective People fame) calls this the abundance "
+"mentality—treating ideas like something plentiful—and it can create an "
+"environment where collaboration flourishes.<placeholder type=\"footnote\" id="
+"\"1\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3081
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3099
msgid ""
"Rachel Botsman and Roo Rogers, What’s Mine Is Yours: The Rise of "
"Collaborative Consumption (New York: Harper Business, 2010), 188."
msgstr ""
#. type: Content of: <book><part><chapter><sect1><sect2><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3070
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3088
msgid ""
"There is no one way to involve people in what you do. They key is finding a "
"way for people to contribute on their terms, compelled by their own "
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3090
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3108
#, fuzzy
#| msgid "Made With Creative Commons"
msgid "The Creative Commons Licenses"
msgstr "Gemacht Mit Creative Commons"
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3092
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3110
msgid ""
"All of the Creative Commons licenses grant a basic set of permissions. At a "
"minimum, a CC- licensed work can be copied and shared in its original form "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3106
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3124
msgid "Here are the six licenses:"
msgstr ""
-#. type: Content of: <book><part><chapter><informalfigure><mediaobject>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3110
-msgid ""
-"<imageobject> <imagedata fileref="
-"\"Pictures/10000201000001930000008D83BF99FC0821C489.png\" width=\"40.0%\"/> "
-"</imageobject>"
+#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3129
+msgid "Pictures/10000201000001930000008D83BF99FC0821C489.png"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3119
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3127
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3141
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3157
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3169
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3182
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3195
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3215
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3227
+msgid "<placeholder type=\"inlinemediaobject\" id=\"0\"/>"
+msgstr ""
+
+#. type: Content of: <book><part><chapter><para>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3134
msgid ""
"The Attribution license (CC BY) lets others distribute, remix, tweak, and "
"build upon your work, even commercially, as long as they credit you for the "
"Recommended for maximum dissemination and use of licensed materials."
msgstr ""
-#. type: Content of: <book><part><chapter><informalfigure><mediaobject>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3127
-msgid ""
-"<imageobject> <imagedata fileref="
-"\"Pictures/10000201000001930000008DFD3592CB17C4EC38.png\" width=\"40.0%\"/> "
-"</imageobject>"
+#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3143
+msgid "Pictures/10000201000001930000008DFD3592CB17C4EC38.png"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3136
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3148
msgid ""
"The Attribution-Share-Alike license (CC BY-SA) lets others remix, tweak, and "
"build upon your work, even for commercial purposes, as long as they credit "
"you and license their new creations under identical terms. This license is "
-"often compared to “copyleft” free and open source software licenses. All new "
-"works based on yours will carry the same license, so any derivatives will "
-"also allow commercial use."
+"often compared to <quote>copyleft</quote> free and open source software "
+"licenses. All new works based on yours will carry the same license, so any "
+"derivatives will also allow commercial use."
msgstr ""
-#. type: Content of: <book><part><chapter><informalfigure><mediaobject>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3146
-msgid ""
-"<imageobject> <imagedata fileref="
-"\"Pictures/10000201000001930000008D254882DE24793FEA.png\" width=\"40.0%\"/> "
-"</imageobject>"
+#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3159
+msgid "Pictures/10000201000001930000008D254882DE24793FEA.png"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3155
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3164
msgid ""
"The Attribution-NoDerivs license (CC BY-ND) allows for redistribution, "
"commercial and noncommercial, as long as it is passed along unchanged with "
"credit to you."
msgstr ""
-#. type: Content of: <book><part><chapter><informalfigure><mediaobject>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3161
-msgid ""
-"<imageobject> <imagedata fileref="
-"\"Pictures/10000201000001930000008DCAF78FB61D1CBDA6.png\" width=\"40.0%\"/> "
-"</imageobject>"
+#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3171
+msgid "Pictures/10000201000001930000008DCAF78FB61D1CBDA6.png"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3170
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3176
msgid ""
"The Attribution-NonCommercial license (CC BY-NC) lets others remix, tweak, "
"and build upon your work noncommercially. Although their new works must also "
"same terms."
msgstr ""
-#. type: Content of: <book><part><chapter><informalfigure><mediaobject>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3177
-msgid ""
-"<imageobject> <imagedata fileref="
-"\"Pictures/10000201000001930000008D16DA603376395620.png\" width=\"40.0%\"/> "
-"</imageobject>"
+#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3184
+msgid "Pictures/10000201000001930000008D16DA603376395620.png"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3186
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3189
msgid ""
"The Attribution-NonCommercial-ShareAlike license (CC BY-NC-SA) lets others "
"remix, tweak, and build upon your work noncommercially, as long as they "
"credit you and license their new creations under the same terms."
msgstr ""
-#. type: Content of: <book><part><chapter><informalfigure><mediaobject>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3193
-msgid ""
-"<imageobject> <imagedata fileref="
-"\"Pictures/10000201000001930000008DC3FEF92B21310965.png\" width=\"40.0%\"/> "
-"</imageobject>"
+#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3197
+msgid "Pictures/10000201000001930000008DC3FEF92B21310965.png"
msgstr ""
#. type: Content of: <book><part><chapter><para>
"existing works by authors whose terms of copyright have expired:"
msgstr ""
-#. type: Content of: <book><part><chapter><informalfigure><mediaobject>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3216
-msgid ""
-"<imageobject> <imagedata fileref="
-"\"Pictures/10000201000001900000008DBE3414994CD27786.png\" width=\"40.0%\"/> "
-"</imageobject>"
+#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3217
+msgid "Pictures/10000201000001900000008DBE3414994CD27786.png"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3225
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3222
msgid ""
"CC0 enables authors and copyright owners to dedicate their works to the "
-"worldwide public domain (“no rights reserved”)."
+"worldwide public domain (<quote>no rights reserved</quote>)."
msgstr ""
-#. type: Content of: <book><part><chapter><informalfigure><mediaobject>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3230
-msgid ""
-"<imageobject> <imagedata fileref="
-"\"Pictures/10000201000001900000008D36DCD649C5B1411F.png\" width=\"40.0%\"/> "
-"</imageobject>"
+#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3229
+msgid "Pictures/10000201000001900000008D36DCD649C5B1411F.png"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3239
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3234
msgid ""
"The Creative Commons Public Domain Mark facilitates the labeling and "
"discovery of works that are already free of known copyright restrictions."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3244
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3239
msgid ""
"In our case studies, some use just one Creative Commons license, others use "
"several. Attribution (found in thirteen case studies) and Attribution-"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3255
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3250
msgid ""
"There is a popular misconception that the three NonCommercial licenses "
"offered by CC are the only options for those who want to make money off "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3269
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3264
msgid ""
"The decision to choose a NonCommercial and/or NoDerivs license comes down to "
"how much you need to retain control over the creative work. The "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3282
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3277
msgid ""
"Other times the decision to use a more restrictive license is due to a "
"concern about the integrity of the work. For example, the nonprofit "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3289
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3284
msgid ""
"There is no one right way. The NonCommercial and NoDerivs restrictions "
"reflect the values and preferences of creators about how their creative work "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3301
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3296
msgid "Note"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3304
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3299
msgid ""
"For more about the licenses including examples and tips on sharing your work "
-"in the digital commons, start with the Creative Commons page called “Share "
-"Your Work” at <ulink url=\"http://creativecommons.org/share-your-work/\"/>."
+"in the digital commons, start with the Creative Commons page called "
+"<quote>Share Your Work</quote> at <ulink url=\"http://creativecommons.org/"
+"share-your-work/\"/>."
msgstr ""
#. type: Content of: <book><part><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3312
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3307
msgid "The Case Studies"
msgstr ""
#. type: Content of: <book><part><partintro><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3315
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3310
msgid ""
"The twenty-four case studies in this section were chosen from hundreds of "
"nominations received from Kickstarter backers, Creative Commons staff, and "
msgstr ""
#. type: Content of: <book><part><partintro><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3325
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3320
msgid ""
"We did background research and conducted interviews for each case study, "
"based on the same set of basic questions about the endeavor. The idea for "
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3333
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3328
msgid "Arduino"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3336
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3331
msgid ""
"Arduino is a for-profit open-source electronics platform and computer "
"hardware and software company. Founded in 2005 in Italy."
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3341
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3336
msgid "<ulink url=\"http://www.arduino.cc\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3343
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3338
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging for physical "
"copies (sales of boards, modules, shields, and kits), licensing a trademark "
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3348
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4189
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3343
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4194
msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 4, 2016"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3351
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3346
msgid ""
"<emphasis role=\"strong\">Interviewees</emphasis>: David Cuartielles and Tom "
"Igoe, cofounders"
msgstr ""
-#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3355
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4196
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4627
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4868
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5149
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5458
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5968
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6221
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6542
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6893
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7433
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7717
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8181
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8957
+#. type: Content of: <book><part><chapter><blockquote><attribution>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3350
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4201
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4637
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4879
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5162
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5472
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5985
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6239
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6561
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6913
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7457
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7741
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8211
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8992
msgid "Profile written by Paul Stacey"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3359
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3354
msgid ""
"In 2005, at the Interaction Design Institute Ivrea in northern Italy, "
"teachers and students needed an easy way to use electronics and programming "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3373
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3368
msgid ""
"Arduino boards are able to read inputs—light on a sensor, a finger on a "
"button, or a Twitter message—and turn it into outputs—activating a motor, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3383
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3377
msgid ""
-"“The reasons for making Arduino open source are complicated,” Tom says. "
-"Partly it was about supporting flexibility. The open-source nature of "
-"Arduino empowers users to modify it and create a lot of different "
-"variations, adding on top of what the founders build. David says this "
-"“ended up strengthening the platform far beyond what we had even thought of "
-"building.”"
+"<quote>The reasons for making Arduino open source are complicated,</quote> "
+"Tom says. Partly it was about supporting flexibility. The open-source nature "
+"of Arduino empowers users to modify it and create a lot of different "
+"variations, adding on top of what the founders build. David says this "
+"<quote>ended up strengthening the platform far beyond what we had even "
+"thought of building.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3391
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3386
msgid ""
"For Tom another factor was the impending closure of the Ivrea design school. "
"He’d seen other organizations close their doors and all their work and "
"research just disappear. Open-sourcing ensured that Arduino would outlive "
"the Ivrea closure. Persistence is one thing Tom really likes about open "
"source. If key people leave, or a company shuts down, an open-source product "
-"lives on. In Tom’s view, “Open sourcing makes it easier to trust a product.”"
+"lives on. In Tom’s view, <quote>Open sourcing makes it easier to trust a "
+"product.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3400
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3396
msgid ""
"With the school closing, David and some of the other Arduino founders "
"started a consulting firm and multidisciplinary design studio they called "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3409
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3405
msgid ""
"For Tom, part of Arduino’s success is because the founders made themselves "
"the first customer of their product. They made products they themselves "
-"personally wanted. It was a matter of “I need this thing,” not “If we make "
-"this, we’ll make a lot of money.” Tom notes that being your own first "
-"customer makes you more confident and convincing at selling your product."
+"personally wanted. It was a matter of <quote>I need this thing,</quote> not "
+"<quote>If we make this, we’ll make a lot of money.</quote> Tom notes that "
+"being your own first customer makes you more confident and convincing at "
+"selling your product."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3417
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3413
msgid ""
"Arduino’s business model has evolved over time—and Tom says model is a "
"grandiose term for it. Originally, they just wanted to make a few boards and "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3431
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3427
msgid ""
"Arduino now has a worldwide community of makers—students, hobbyists, "
"artists, programmers, and professionals. Arduino provides a wiki called "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3445
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3441
msgid ""
"Transitioning Arduino from a project to a company was a big step. Other "
"businesses who made boards were charging a lot of money for them. Arduino "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3453
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3449
msgid ""
"For a business, getting to the end of the year and not being in the red is a "
"success. Arduino may have an open-licensing strategy, but they are still a "
"business, and all the things needed to successfully run one still apply. "
-"David says, “If you do those other things well, sharing things in an open-"
-"source way can only help you.”"
+"David says, <quote>If you do those other things well, sharing things in an "
+"open-source way can only help you.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3461
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3457
msgid ""
"While openly licensing the designs, documentation, and software ensures "
"longevity, it does have risks. There’s a possibility that others will create "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3473
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3469
msgid ""
"Tom and David say that a lot of people have built companies off of Arduino, "
"with dozens of Arduino derivatives out there. But in contrast to closed "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3493
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3489
msgid "<ulink url=\"http://www.arduino.cc/en/Main/Products\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3484
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3480
msgid ""
"Over time, the range of Arduino products has diversified, changing and "
"adapting to new needs and challenges. In addition to simple entry level "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3496
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3492
msgid ""
"Arduino’s focus is on high-quality boards, well-designed support materials, "
"and the building of community; this focus is one of the keys to their "
"success. And being open lets you build a real community. David says "
"Arduino’s community is a big strength and something that really does matter—"
-"in his words, “It’s good business.” When they started, the Arduino team had "
-"almost entirely no idea how to build a community. They started by conducting "
-"numerous workshops, working directly with people using the platform to make "
-"sure the hardware and software worked the way it was meant to work and "
-"solved people’s problems. The community grew organically from there."
+"in his words, <quote>It’s good business.</quote> When they started, the "
+"Arduino team had almost entirely no idea how to build a community. They "
+"started by conducting numerous workshops, working directly with people using "
+"the platform to make sure the hardware and software worked the way it was "
+"meant to work and solved people’s problems. The community grew organically "
+"from there."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3509
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3505
msgid ""
"A key decision for Arduino was trademarking the name. The founders needed a "
"way to guarantee to people that they were buying a quality product from a "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3521
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3517
msgid ""
"Current official manufacturers are Smart Projects in Italy, SparkFun in the "
"United States, and Dog Hunter in Taiwan/China. These are the only "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3531
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3527
msgid ""
"How far to open things up wasn’t always something the founders perfectly "
"agreed on. David, who was always one to advocate for opening things up more, "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3552
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3548
msgid "<ulink url=\"http://blog.arduino.cc/2013/07/10/send-in-the-clones/\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3540
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3536
msgid ""
"David encourages people and businesses to start by sharing everything as a "
"default strategy, and then think about whether there is anything that really "
"certain elements. This strategy of sharing everything is certainly the "
"complete opposite of how today’s world operates, where nothing is shared. "
"Tom suggests a business formalize which elements are based on open sharing "
-"and which are closed. An Arduino blog post from 2013 entitled “Send In the "
-"Clones,” by one of the founders Massimo Banzi, does a great job of "
-"explaining the full complexities of how trademarking their brand has played "
-"out, distinguishing between official boards and those that are clones, "
-"derivatives, compatibles, and counterfeits.<placeholder type=\"footnote\" id="
-"\"0\"/>"
+"and which are closed. An Arduino blog post from 2013 entitled <quote>Send In "
+"the Clones,</quote> by one of the founders Massimo Banzi, does a great job "
+"of explaining the full complexities of how trademarking their brand has "
+"played out, distinguishing between official boards and those that are "
+"clones, derivatives, compatibles, and counterfeits.<placeholder type="
+"\"footnote\" id=\"0\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3555
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3551
msgid ""
"For David, an exciting aspect of Arduino is the way lots of people can use "
"it to adapt technology in many different ways. Technology is always making "
"more things possible but doesn’t always focus on making it easy to use and "
-"adapt. This is where Arduino steps in. Arduino’s goal is “making things "
-"that help other people make things.”"
+"adapt. This is where Arduino steps in. Arduino’s goal is <quote>making "
+"things that help other people make things.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3563
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3559
msgid ""
"Arduino has been hugely successful in making technology and electronics "
-"reach a larger audience. For Tom, Arduino has been about “the "
-"democratization of technology.” Tom sees Arduino’s open-source strategy as "
-"helping the world get over the idea that technology has to be protected. Tom "
-"says, “Technology is a literacy everyone should learn.”"
+"reach a larger audience. For Tom, Arduino has been about <quote>the "
+"democratization of technology.</quote> Tom sees Arduino’s open-source "
+"strategy as helping the world get over the idea that technology has to be "
+"protected. Tom says, <quote>Technology is a literacy everyone should learn.</"
+"quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3571
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3567
msgid ""
"Ultimately, for Arduino, going open has been good business—good for product "
"development, good for distribution, good for pricing, and good for "
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3577
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3573
msgid "Ártica"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3580
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3576
msgid ""
"Ártica provides online courses and consulting services focused on how to use "
"digital technology to share knowledge and enable collaboration in arts and "
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3585
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3581
msgid "<ulink url=\"http://www.articaonline.com\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3587
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3583
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging for custom "
"services"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3590
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3586
msgid "<emphasis role=\"strong\">Interview date</emphasis>: March 9, 2016"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3592
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3588
msgid ""
"<emphasis role=\"strong\">Interviewees</emphasis>: Mariana Fossatti and "
"Jorge Gemetto, cofounders"
msgstr ""
-#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3596
+#. type: Content of: <book><part><chapter><blockquote><attribution>
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3592
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3783
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3975
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4394
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5760
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7204
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7985
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8507
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8728
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9194
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3979
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4400
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5774
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7225
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8009
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8537
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8759
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9230
msgid "Profile written by Sarah Hinchliff Pearson"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3600
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3596
msgid ""
"The story of Mariana Fossatti and Jorge Gemetto’s business, Ártica, is the "
"ultimate example of DIY. Not only are they successful entrepreneurs, the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3606
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3602
msgid "Their dream jobs didn’t exist, so they created them."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3609
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3605
msgid ""
"In 2011, Mariana was a sociologist working for an international organization "
"to develop research and online education about rural-development issues. "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3621
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3617
msgid ""
"Ártica feels like a uniquely twenty-first century business. The small "
"company has a global online presence with no physical offices. Jorge and "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3634
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3630
msgid ""
"Ártica offers personalized education and consulting services, and helps "
"clients implement projects. All of these services are customized. They call "
-"it an “artisan” process because of the time and effort it takes to adapt "
-"their work for the particular needs of students and clients. “Each student "
-"or client is paying for a specific solution to his or her problems and "
-"questions,” Mariana said. Rather than sell access to their content, they "
-"provide it for free and charge for the personalized services."
+"it an <quote>artisan</quote> process because of the time and effort it takes "
+"to adapt their work for the particular needs of students and clients. "
+"<quote>Each student or client is paying for a specific solution to his or "
+"her problems and questions,</quote> Mariana said. Rather than sell access to "
+"their content, they provide it for free and charge for the personalized "
+"services."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3644
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3641
msgid ""
"When they started, they offered a smaller number of courses designed to "
-"attract large audiences. “Over the years, we realized that online "
-"communities are more specific than we thought,” Mariana said. Ártica now "
-"provides more options for classes and has lower enrollment in each course. "
-"This means they can provide more attention to individual students and offer "
-"classes on more specialized topics."
+"attract large audiences. <quote>Over the years, we realized that online "
+"communities are more specific than we thought,</quote> Mariana said. Ártica "
+"now provides more options for classes and has lower enrollment in each "
+"course. This means they can provide more attention to individual students "
+"and offer classes on more specialized topics."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3653
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3650
msgid ""
"Online courses are their biggest revenue stream, but they also do more than "
"a dozen consulting projects each year, ranging from digitization to event "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3661
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3658
msgid ""
"Ártica also seeks out public and private funding for specific projects. "
"Sometimes, even if they are unsuccessful in subsidizing a project like a new "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3669
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3666
msgid ""
"Ártica relies heavily on their free Creative Commons–licensed content to "
"attract new students and clients. Everything they create—online education, "
"blog posts, videos—is published under an Attribution-ShareAlike license (CC "
-"BY-SA). “We use a ShareAlike license because we want to give the greatest "
-"freedom to our students and readers, and we also want that freedom to be "
-"viral,” Jorge said. For them, giving others the right to reuse and remix "
-"their content is a fundamental value. “How can you offer an online "
-"educational service without giving permission to download, make and keep "
-"copies, or print the educational resources?” Jorge said. “If we want to do "
-"the best for our students—those who trust in us to the point that they are "
-"willing to pay online without face-to-face contact—we have to offer them a "
-"fair and ethical agreement.”"
+"BY-SA). <quote>We use a ShareAlike license because we want to give the "
+"greatest freedom to our students and readers, and we also want that freedom "
+"to be viral,</quote> Jorge said. For them, giving others the right to reuse "
+"and remix their content is a fundamental value. <quote>How can you offer an "
+"online educational service without giving permission to download, make and "
+"keep copies, or print the educational resources?</quote> Jorge said. "
+"<quote>If we want to do the best for our students—those who trust in us to "
+"the point that they are willing to pay online without face-to-face contact—"
+"we have to offer them a fair and ethical agreement.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3685
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3682
msgid ""
"They also believe sharing their ideas and expertise openly helps them build "
"their reputation and visibility. People often share and cite their work. A "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3693
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3690
msgid ""
"This belief that openness creates new opportunities reflects another belief—"
"in serendipity. When describing their process for creating content, they "
"spoke of all of the spontaneous and organic ways they find inspiration. "
-"“Sometimes, the collaborative process starts with a conversation between us, "
-"or with friends from other projects,” Jorge said. “That can be the first "
-"step for a new blog post or another simple piece of content, which can "
-"evolve to a more complex product in the future, like a course or a book.”"
+"<quote>Sometimes, the collaborative process starts with a conversation "
+"between us, or with friends from other projects,</quote> Jorge said. "
+"<quote>That can be the first step for a new blog post or another simple "
+"piece of content, which can evolve to a more complex product in the future, "
+"like a course or a book.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3703
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3701
msgid ""
"Rather than planning their work in advance, they let their creative process "
-"be dynamic. “This doesn’t mean that we don’t need to work hard in order to "
-"get good professional results, but the design process is more flexible,” "
-"Jorge said. They share early and often, and they adjust based on what they "
-"learn, always exploring and testing new ideas and ways of operating. In many "
-"ways, for them, the process is just as important as the final product."
+"be dynamic. <quote>This doesn’t mean that we don’t need to work hard in "
+"order to get good professional results, but the design process is more "
+"flexible,</quote> Jorge said. They share early and often, and they adjust "
+"based on what they learn, always exploring and testing new ideas and ways of "
+"operating. In many ways, for them, the process is just as important as the "
+"final product."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3712
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3711
msgid ""
-"People and relationships are also just as important, sometimes more. “In the "
-"educational and cultural business, it is more important to pay attention to "
-"people and process, rather than content or specific formats or materials,” "
-"Mariana said. “Materials and content are fluid. The important thing is the "
-"relationships.”"
+"People and relationships are also just as important, sometimes more. "
+"<quote>In the educational and cultural business, it is more important to pay "
+"attention to people and process, rather than content or specific formats or "
+"materials,</quote> Mariana said. <quote>Materials and content are fluid. "
+"The important thing is the relationships.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3720
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3719
msgid ""
"Ártica believes in the power of the network. They seek to make connections "
"with people and institutions across the globe so they can learn from them "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3725
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3724
msgid ""
-"At the core of everything Ártica does is a set of values. “Good content is "
-"not enough,” Jorge said. “We also think that it is very important to take a "
-"stand for some things in the cultural sector.” Mariana and Jorge are "
-"activists. They defend free culture (the movement promoting the freedom to "
-"modify and distribute creative work) and work to demonstrate the "
-"intersection between free culture and other social-justice movements. Their "
-"efforts to involve people in their work and enable artists and cultural "
-"institutions to better use technology are all tied closely to their belief "
-"system. Ultimately, what drives their work is a mission to democratize art "
-"and culture."
+"At the core of everything Ártica does is a set of values. <quote>Good "
+"content is not enough,</quote> Jorge said. <quote>We also think that it is "
+"very important to take a stand for some things in the cultural sector.</"
+"quote> Mariana and Jorge are activists. They defend free culture (the "
+"movement promoting the freedom to modify and distribute creative work) and "
+"work to demonstrate the intersection between free culture and other social-"
+"justice movements. Their efforts to involve people in their work and enable "
+"artists and cultural institutions to better use technology are all tied "
+"closely to their belief system. Ultimately, what drives their work is a "
+"mission to democratize art and culture."
msgstr ""
#. type: Content of: <book><part><chapter><para>
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3747
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3746
msgid ""
-"“There are lots of people offering online courses,” Jorge said. “But it is "
-"easy to differentiate us. We have an approach that is very specific and "
-"personal.” Ártica’s model is rooted in the personal at every level. For "
-"Mariana and Jorge, success means doing what brings them personal meaning and "
-"purpose, and doing it sustainably and collaboratively."
+"<quote>There are lots of people offering online courses,</quote> Jorge said. "
+"<quote>But it is easy to differentiate us. We have an approach that is very "
+"specific and personal.</quote> Ártica’s model is rooted in the personal at "
+"every level. For Mariana and Jorge, success means doing what brings them "
+"personal meaning and purpose, and doing it sustainably and collaboratively."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3755
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3754
msgid ""
"In their work with younger artists, Mariana and Jorge try to emphasize that "
"this model of success is just as valuable as the picture of success we get "
-"from the media. “If they seek only the traditional type of success, they "
-"will get frustrated,” Mariana said. “We try to show them another image of "
-"what it looks like.”"
+"from the media. <quote>If they seek only the traditional type of success, "
+"they will get frustrated,</quote> Mariana said. <quote>We try to show them "
+"another image of what it looks like.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><title>
msgid ""
"Rather than just talking about the theoretical benefits of sharing and free "
"culture, Ton is very much about doing and making free culture. Blender’s "
-"production coordinator Francesco Siddi told us, “Ton believes if you don’t "
-"make content using your tools, then you’re not doing anything.”"
+"production coordinator Francesco Siddi told us, <quote>Ton believes if you "
+"don’t make content using your tools, then you’re not doing anything.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
"raised the money he needed. The Blender software became freely available for "
"anyone to use. Simply applying the General Public License to the software, "
"however, was not enough to create a thriving community around it. Francesco "
-"told us, “Software of this complexity relies on people and their vision of "
-"how people work together. Ton is a fantastic community builder and manager, "
-"and he put a lot of work into fostering a community of developers so that "
-"the project could live.”"
+"told us, <quote>Software of this complexity relies on people and their "
+"vision of how people work together. Ton is a fantastic community builder and "
+"manager, and he put a lot of work into fostering a community of developers "
+"so that the project could live.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3838
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3839
msgid ""
"Like any successful free and open-source software project, Blender developed "
-"quickly because the community could make fixes and improvements. “Software "
-"should be free and open to hack,” Francesco said. “Otherwise, everyone is "
-"doing the same thing in the dark for ten years.” Ton set up the Blender "
-"Foundation to oversee and steward the software development and maintenance."
+"quickly because the community could make fixes and improvements. "
+"<quote>Software should be free and open to hack,</quote> Francesco said. "
+"<quote>Otherwise, everyone is doing the same thing in the dark for ten years."
+"</quote> Ton set up the Blender Foundation to oversee and steward the "
+"software development and maintenance."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3846
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3848
msgid ""
"After a few years, Ton began looking for new ways to push development of the "
"software. He came up with the idea of creating CC-licensed films using the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3856
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3858
msgid ""
"They turned to crowdfunding to subsidize the costs of the project. They had "
"about twenty people working full-time for six to ten months, so the costs "
"were significant. Francesco said that when their crowdfunding campaign "
-"succeeded, people were astounded. “The idea that making money was possible "
-"by producing CC-licensed material was mind-blowing to people,” he said. "
-"“They were like, ‘I have to see it to believe it.’”"
+"succeeded, people were astounded. <quote>The idea that making money was "
+"possible by producing CC-licensed material was mind-blowing to people,</"
+"quote> he said. <quote>They were like, <quote>I have to see it to believe "
+"it.</quote></quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3865
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3868
msgid ""
"The first film, which was released in 2006, was an experiment. It was so "
"successful that Ton decided to set up the Blender Institute, an entity "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3873
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3876
msgid ""
"Francesco said that, over time, the Blender Institute projects have gotten "
"bigger and more prominent. That means the filmmaking process has become more "
"Francesco says the process is almost on an industrial scale because of the "
"number of moving parts. This requires a lot of specialized assistance, but "
"the Blender Institute has no problem finding the talent it needs to help on "
-"projects. “Blender hardly does any recruiting for film projects because the "
-"talent emerges naturally,” Francesco said. “So many people want to work "
-"with us, and we can’t always hire them because of budget constraints.”"
+"projects. <quote>Blender hardly does any recruiting for film projects "
+"because the talent emerges naturally,</quote> Francesco said. <quote>So many "
+"people want to work with us, and we can’t always hire them because of budget "
+"constraints.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3886
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3889
msgid ""
"Blender has had a lot of success raising money from its community over the "
"years. In many ways, the pitch has gotten easier to make. Not only is "
"crowdfunding simply more familiar to the public, but people know and trust "
"Blender to deliver, and Ton has developed a reputation as an effective "
-"community leader and visionary for their work. “There is a whole community "
-"who sees and understands the benefit of these projects,” Francesco said."
+"community leader and visionary for their work. <quote>There is a whole "
+"community who sees and understands the benefit of these projects,</quote> "
+"Francesco said."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3895
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3898
msgid ""
"While these benefits of each open-movie project make a compelling pitch for "
"crowdfunding campaigns, Francesco told us the Blender Institute has found "
"some limitations in the standard crowdfunding model where you propose a "
-"specific project and ask for funding. “Once a project is over, everyone "
-"goes home,” he said. “It is great fun, but then it ends. That is a problem.”"
+"specific project and ask for funding. <quote>Once a project is over, "
+"everyone goes home,</quote> he said. <quote>It is great fun, but then it "
+"ends. That is a problem.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3903
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3907
msgid ""
"To make their work more sustainable, they needed a way to receive ongoing "
"support rather than on a project-by-project basis. Their solution is Blender "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3918
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3922
msgid ""
"The continuous financial support provided by Blender Cloud subsidizes five "
"to six full-time employees at the Blender Institute. Francesco says their "
-"goal is to grow their subscriber base. “This is our freedom,” he told us, "
-"“and for artists, freedom is everything.”"
+"goal is to grow their subscriber base. <quote>This is our freedom,</quote> "
+"he told us, <quote>and for artists, freedom is everything.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3925
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3929
msgid ""
"Blender Cloud is the primary revenue stream of the Blender Institute. The "
"Blender Foundation is funded primarily by donations, and that money goes "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3934
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3938
msgid ""
"Ton has worked on projects relating to his Blender software for nearly "
"twenty years. Throughout most of that time, he has been committed to making "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3941
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3945
msgid ""
"Since 2006, he has been making films available along with all of their "
"source material. He says he has hardly ever seen people stepping into "
"Blender’s shoes and trying to make money off of their content. Ton believes "
"this is because the true value of what they do is in the creative and "
-"production process. “Even when you share everything, all your original "
+"production process. <quote>Even when you share everything, all your original "
"sources, it still takes a lot of talent, skills, time, and budget to "
-"reproduce what you did,” Ton said."
+"reproduce what you did,</quote> Ton said."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3951
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3955
msgid "For Ton and Blender, it all comes back to doing."
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3955
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3959
msgid "Cards Against Humanity"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3958
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3962
msgid ""
"Cards Against Humanity is a private, for-profit company that makes a popular "
"party game by the same name. Founded in 2011 in the U.S."
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3963
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3967
msgid "<ulink url=\"http://www.cardsagainsthumanity.com\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3965
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3969
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging for physical "
"copies"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3968
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3972
msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 3, 2016"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3971
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3975
msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Max Temkin, cofounder"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3979
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3983
msgid ""
"If you ask cofounder Max Temkin, there is nothing particularly interesting "
-"about the Cards Against Humanity business model. “We make a product. We sell "
-"it for money. Then we spend less money than we make,” Max said."
+"about the Cards Against Humanity business model. <quote>We make a product. "
+"We sell it for money. Then we spend less money than we make,</quote> Max "
+"said."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3985
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3989
msgid ""
"He is right. Cards Against Humanity is a simple party game, modeled after "
"the game Apples to Apples. To play, one player asks a question or fill-in-"
"the-blank statement from a black card, and the other players submit their "
"funniest white card in response. The catch is that all of the cards are "
"filled with crude, gruesome, and otherwise awful things. For the right kind "
-"of people (“horrible people,” according to Cards Against Humanity "
-"advertising), this makes for a hilarious and fun game."
+"of people (<quote>horrible people,</quote> according to Cards Against "
+"Humanity advertising), this makes for a hilarious and fun game."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:3995
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:3999
msgid ""
"The revenue model is simple. Physical copies of the game are sold for a "
"profit. And it works. At the time of this writing, Cards Against Humanity is "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4003
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4007
msgid ""
"But Cards Against Humanity is also available for free. Anyone can download a "
"digital version of the game on the Cards Against Humanity website. More than "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4009
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4013
msgid ""
"The game is available under an Attribution-NonCommercial-ShareAlike license "
"(CC BY-NC-SA). That means, in addition to copying the game, anyone can "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4017
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4021
msgid ""
"All together, these factors—the crass tone of the game and company, the free "
"download, the openness to fans remixing the game—give the game a massive "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4022
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4026
msgid ""
"Their success is not the result of a grand plan. Instead, Cards Against "
"Humanity was the last in a long line of games and comedy projects that Max "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4035
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4039
msgid ""
"The game caught on quickly, and it has only grown more popular over time. "
"Max says the eight founders never had a meeting where they decided to make "
-"it an ongoing business. “It kind of just happened,” he said."
+"it an ongoing business. <quote>It kind of just happened,</quote> he said."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4041
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4045
msgid ""
-"But this tale of a “happy accident” belies marketing genius. Just like the "
-"game, the Cards Against Humanity brand is irreverent and memorable. It is "
-"hard to forget a company that calls the FAQ on their website “Your dumb "
-"questions.”"
+"But this tale of a <quote>happy accident</quote> belies marketing genius. "
+"Just like the game, the Cards Against Humanity brand is irreverent and "
+"memorable. It is hard to forget a company that calls the FAQ on their "
+"website <quote>Your dumb questions.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4047
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4051
msgid ""
"Like most quality satire, however, there is more to the joke than vulgarity "
"and shock value. The company’s marketing efforts around Black Friday "
"biggest shopping day of the year. It is an incredibly important day for "
"Cards Against Humanity, like it is for all U.S. retailers. Max said they "
"struggled with what to do on Black Friday because they didn’t want to "
-"support what he called the “orgy of consumerism” the day has become, "
-"particularly since it follows a day that is about being grateful for what "
-"you have. In 2013, after deliberating, they decided to have an Everything "
-"Costs $5 More sale."
+"support what he called the <quote>orgy of consumerism</quote> the day has "
+"become, particularly since it follows a day that is about being grateful for "
+"what you have. In 2013, after deliberating, they decided to have an "
+"Everything Costs $5 More sale."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4061
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4064
msgid ""
-"“We sweated it out the night before Black Friday, wondering if our fans were "
-"going to hate us for it,” he said. “But it made us laugh so we went with it. "
-"People totally caught the joke.”"
+"<quote>We sweated it out the night before Black Friday, wondering if our "
+"fans were going to hate us for it,</quote> he said. <quote>But it made us "
+"laugh so we went with it. People totally caught the joke.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4066
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4070
msgid ""
"This sort of bold transparency delights the media, but more importantly, it "
-"engages their fans. “One of the most surprising things you can do in "
-"capitalism is just be honest with people,” Max said. “It shocks people that "
-"there is transparency about what you are doing.”"
+"engages their fans. <quote>One of the most surprising things you can do in "
+"capitalism is just be honest with people,</quote> Max said. <quote>It shocks "
+"people that there is transparency about what you are doing.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4073
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4077
msgid ""
-"Max also likened it to a grand improv scene. “If we do something a little "
-"subversive and unexpected, the public wants to be a part of the joke.” One "
-"year they did a Give Cards Against Humanity $5 event, where people literally "
-"paid them five dollars for no reason. Their fans wanted to make the joke "
-"funnier by making it successful. They made $70,000 in a single day."
+"Max also likened it to a grand improv scene. <quote>If we do something a "
+"little subversive and unexpected, the public wants to be a part of the joke."
+"</quote> One year they did a Give Cards Against Humanity $5 event, where "
+"people literally paid them five dollars for no reason. Their fans wanted to "
+"make the joke funnier by making it successful. They made $70,000 in a single "
+"day."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4081
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4085
msgid ""
"This remarkable trust they have in their customers is what inspired their "
"decision to apply a Creative Commons license to the game. Trusting your "
"Against Humanity obviously isn’t afraid of doing the unexpected, but there "
"are lines even they do not want to cross. Before applying the license, Max "
"said they worried that some fans would adapt the game to include all of the "
-"jokes they intentionally never made because they crossed that line. “It "
-"happened, and the world didn’t end,” Max said. “If that is the worst cost of "
-"using CC, I’d pay that a hundred times over because there are so many "
-"benefits.”"
+"jokes they intentionally never made because they crossed that line. "
+"<quote>It happened, and the world didn’t end,</quote> Max said. <quote>If "
+"that is the worst cost of using CC, I’d pay that a hundred times over "
+"because there are so many benefits.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4094
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4098
msgid ""
"Any successful product inspires its biggest fans to create remixes of it, "
"but unsanctioned adaptations are more likely to fly under the radar. The "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4102
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4106
msgid ""
-"Max said, “CC was a no-brainer for us because it gets the most people "
+"Max said, <quote>CC was a no-brainer for us because it gets the most people "
"involved. Making the game free and available under a CC license led to the "
"unbelievable situation where we are one of the best-marketed games in the "
-"world, and we have never spent a dime on marketing.”"
+"world, and we have never spent a dime on marketing.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4109
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4113
msgid ""
"Of course, there are limits to what the company allows its customers to do "
"with the game. They chose the Attribution-NonCommercial-ShareAlike license "
"because it restricts people from using the game to make money. It also "
"requires that adaptations of the game be made available under the same "
"licensing terms if they are shared publicly. Cards Against Humanity also "
-"polices its brand. “We feel like we’re the only ones who can use our brand "
-"and our game and make money off of it,” Max said. About 99.9 percent of the "
-"time, they just send an email to those making commercial use of the game, "
-"and that is the end of it. There have only been a handful of instances where "
-"they had to get a lawyer involved."
+"polices its brand. <quote>We feel like we’re the only ones who can use our "
+"brand and our game and make money off of it,</quote> Max said. About 99.9 "
+"percent of the time, they just send an email to those making commercial use "
+"of the game, and that is the end of it. There have only been a handful of "
+"instances where they had to get a lawyer involved."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4123
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4127
msgid ""
"Just as there is more than meets the eye to the Cards Against Humanity "
"business model, the same can be said of the game itself. To be playable, "
"every white card has to work syntactically with enough black cards. The "
"eight creators invest an incredible amount of work into creating new cards "
-"for the game. “We have daylong arguments about commas,” Max said. “The "
-"slacker tone of the cards gives people the impression that it is easy to "
-"write them, but it is actually a lot of work and quibbling.”"
+"for the game. <quote>We have daylong arguments about commas,</quote> Max "
+"said. <quote>The slacker tone of the cards gives people the impression that "
+"it is easy to write them, but it is actually a lot of work and quibbling.</"
+"quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4133
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4138
msgid ""
"That means cocreation with their fans really doesn’t work. The company has a "
"submission mechanism on their website, and they get thousands of "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4144
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4149
msgid ""
"For all of their success, the creators of Cards Against Humanity are only "
"partially motivated by money. Max says they have always been interested in "
-"the Walt Disney philosophy of financial success. “We don’t make jokes and "
-"games to make money—we make money so we can make more jokes and games,” he "
-"said."
+"the Walt Disney philosophy of financial success. <quote>We don’t make jokes "
+"and games to make money—we make money so we can make more jokes and games,</"
+"quote> he said."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4151
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4156
msgid ""
"In fact, the company has given more than $4 million to various charities and "
-"causes. “Cards is not our life plan,” Max said. “We all have other interests "
-"and hobbies. We are passionate about other things going on in our lives. A "
-"lot of the activism we have done comes out of us taking things from the rest "
-"of our lives and channeling some of the excitement from the game into it.”"
+"causes. <quote>Cards is not our life plan,</quote> Max said. <quote>We all "
+"have other interests and hobbies. We are passionate about other things going "
+"on in our lives. A lot of the activism we have done comes out of us taking "
+"things from the rest of our lives and channeling some of the excitement from "
+"the game into it.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4159
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4165
msgid ""
"Seeing money as fuel rather than the ultimate goal is what has enabled them "
"to embrace Creative Commons licensing without reservation. CC licensing "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4167
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4172
msgid ""
-"“It’s not right for everyone to release everything under CC licensing,” Max "
-"said. “If your only goal is to make a lot of money, then CC is not best "
-"strategy. This kind of business model, though, speaks to your values, and "
-"who you are and why you’re making things.”"
+"<quote>It’s not right for everyone to release everything under CC licensing,"
+"</quote> Max said. <quote>If your only goal is to make a lot of money, then "
+"CC is not best strategy. This kind of business model, though, speaks to your "
+"values, and who you are and why you’re making things.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4175
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4180
msgid "The Conversation"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4178
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4183
msgid ""
"The Conversation is an independent source of news, sourced from the academic "
"and research community and delivered direct to the public over the Internet. "
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4183
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4188
msgid "<ulink url=\"http://theconversation.com\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4185
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4190
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging content "
"creators (universities pay membership fees to have their faculties serve as "
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4192
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4197
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: Andrew Jaspan, founder"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4200
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4205
msgid ""
"Andrew Jaspan spent years as an editor of major newspapers including the "
"Observer in London, the Sunday Herald in Glasgow, and the Age in Melbourne, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4210
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4215
msgid ""
"Around the time he left his job as editor of the Melbourne Age, Andrew "
"wondered where citizens would get news grounded in fact and evidence rather "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4217
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4222
msgid ""
"While at the Age, he’d become friends with a vice-chancellor of a university "
"in Melbourne who encouraged him to talk to smart people across campus—an "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4238
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4243
msgid ""
"Andrew believed he could to help connect academics back into the public "
"arena, and maybe help society find solutions to big problems. He thought "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4251
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4256
msgid ""
"The people he spoke to liked this idea, and Andrew embarked on raising money "
"and support with the help of the Commonwealth Scientific and Industrial "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4264
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4269
msgid ""
"The Conversation is founded on the belief that underpinning a functioning "
"democracy is access to independent, high-quality, informative journalism. "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4277
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4282
msgid "<ulink url=\"http://theconversation.com/us/charter\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4275
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4280
msgid ""
"Andrew worked hard to reinvent a methodology for creating reliable, credible "
"content. He introduced strict new working practices, a charter, and codes of "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4290
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4295
msgid ""
"Creative Commons help with these goals; articles are published with the "
"Attribution- NoDerivs license (CC BY-ND). They’re freely available for "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4302
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4307
msgid ""
"When readers come across the Conversation, they seem to like what they find "
"and recommend it to their friends, peers, and networks. Readership has "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4310
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4315
msgid ""
"It’s usual for the founders of any company to ask themselves what kind of "
"company it should be. It quickly became clear to the founders of the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4319
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4324
msgid ""
"There are now different editions of the Conversation for Africa, the United "
"Kingdom, France, and the United States, in addition to the one for "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4329
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4334
msgid ""
"Additionally, each edition has its own set of founding partners, strategic "
"partners, and funders. They’ve received funding from foundations, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4338
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4343
msgid ""
"When professors from member universities write an article, there is some "
"branding of the university associated with the article. On the Conversation "
-"website, paying university members are listed as “members and funders.” "
-"Early participants may be designated as “founding members,” with seats on "
-"the editorial advisory board."
+"website, paying university members are listed as <quote>members and funders."
+"</quote> Early participants may be designated as <quote>founding members,</"
+"quote> with seats on the editorial advisory board."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4345
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4351
msgid ""
"Academics are not paid for their contributions, but they get free editing "
"from a professional (four to five hours per piece, on average). They also "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4355
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4361
msgid ""
"The Conversation plans to expand the dashboard to show not just reach but "
"impact. This tracks activities, behaviors, and events that occurred as a "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4363
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4369
msgid ""
"These reach and impact metrics show the benefits of membership. With the "
"Conversation, universities can engage with the public and show why they’re "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4368
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4374
msgid ""
-"With its tagline, “Academic Rigor, Journalistic Flair,” the Conversation "
-"represents a new form of journalism that contributes to a more informed "
-"citizenry and improved democracy around the world. Its open business model "
-"and use of Creative Commons show how it’s possible to generate both a public "
-"good and operational revenue at the same time."
+"With its tagline, <quote>Academic Rigor, Journalistic Flair,</quote> the "
+"Conversation represents a new form of journalism that contributes to a more "
+"informed citizenry and improved democracy around the world. Its open "
+"business model and use of Creative Commons show how it’s possible to "
+"generate both a public good and operational revenue at the same time."
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4377
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4383
msgid "Cory Doctorow"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4380
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4386
msgid ""
"Cory Doctorow is a science fiction writer, activist, blogger, and "
"journalist. Based in the U.S."
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4383
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4389
msgid ""
"<ulink url=\"http://craphound.com\"/> and <ulink url=\"http://boingboing.net"
"\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4386
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4392
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging for physical "
"copies (book sales), pay-what-you-want, selling translation rights to books"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4390
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4396
msgid "<emphasis role=\"strong\">Interview date</emphasis>: January 12, 2016"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4398
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4404
msgid ""
-"Cory Doctorow hates the term “business model,” and he is adamant that he is "
-"not a brand. “To me, branding is the idea that you can take a thing that has "
-"certain qualities, remove the qualities, and go on selling it,” he said. "
-"“I’m not out there trying to figure out how to be a brand. I’m doing this "
-"thing that animates me to work crazy insane hours because it’s the most "
-"important thing I know how to do.”"
+"Cory Doctorow hates the term <quote>business model,</quote> and he is "
+"adamant that he is not a brand. <quote>To me, branding is the idea that you "
+"can take a thing that has certain qualities, remove the qualities, and go on "
+"selling it,</quote> he said. <quote>I’m not out there trying to figure out "
+"how to be a brand. I’m doing this thing that animates me to work crazy "
+"insane hours because it’s the most important thing I know how to do.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4407
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4413
msgid ""
"Cory calls himself an entrepreneur. He likes to say his success came from "
"making stuff people happened to like and then getting out of the way of them "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4412
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4418
msgid ""
"He is a science fiction writer, activist, blogger, and journalist. "
"Beginning with his first novel, Down and Out in the Magic Kingdom, in 2003, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4423
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4429
msgid ""
"Cory primarily makes money by selling physical books, but he also takes on "
"paid speaking gigs and is experimenting with pay-what-you-want models for "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4428
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4434
msgid ""
"While Cory’s extensive body of fiction work has a large following, he is "
"just as well known for his activism. He is an outspoken opponent of "
"Foundation, where he is involved in a lawsuit challenging the U.S. law that "
"protects DRM. Cory says his political work doesn’t directly make him money, "
"but if he gave it up, he thinks he would lose credibility and, more "
-"importantly, lose the drive that propels him to create. “My political work "
-"is a different expression of the same artistic-political urge,” he said. “I "
-"have this suspicion that if I gave up the things that didn’t make me money, "
-"the genuineness would leach out of what I do, and the quality that causes "
-"people to like what I do would be gone.”"
+"importantly, lose the drive that propels him to create. <quote>My political "
+"work is a different expression of the same artistic-political urge,</quote> "
+"he said. <quote>I have this suspicion that if I gave up the things that "
+"didn’t make me money, the genuineness would leach out of what I do, and the "
+"quality that causes people to like what I do would be gone.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4445
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4451
msgid ""
"Cory has been financially successful, but money is not his primary "
"motivation. At the start of his book Information Doesn’t Want to Be Free, he "
"stresses how important it is not to become an artist if your goal is to get "
-"rich. “Entering the arts because you want to get rich is like buying lottery "
-"tickets because you want to get rich,” he wrote. “It might work, but it "
-"almost certainly won’t. Though, of course, someone always wins the "
-"lottery.” He acknowledges that he is one of the lucky few to “make it,” but "
-"he says he would be writing no matter what. “I am compelled to write,” he "
-"wrote. “Long before I wrote to keep myself fed and sheltered, I was writing "
-"to keep myself sane.”"
+"rich. <quote>Entering the arts because you want to get rich is like buying "
+"lottery tickets because you want to get rich,</quote> he wrote. <quote>It "
+"might work, but it almost certainly won’t. Though, of course, someone always "
+"wins the lottery.</quote> He acknowledges that he is one of the lucky few to "
+"<quote>make it,</quote> but he says he would be writing no matter what. "
+"<quote>I am compelled to write,</quote> he wrote. <quote>Long before I "
+"wrote to keep myself fed and sheltered, I was writing to keep myself sane.</"
+"quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4458
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4465
msgid ""
"Just as money is not his primary motivation to create, money is not his "
"primary motivation to share. For Cory, sharing his work with Creative "
-"Commons is a moral imperative. “It felt morally right,” he said of his "
-"decision to adopt Creative Commons licenses. “I felt like I wasn’t "
-"contributing to the culture of surveillance and censorship that has been "
-"created to try to stop copying.” In other words, using CC licenses "
-"symbolizes his worldview."
+"Commons is a moral imperative. <quote>It felt morally right,</quote> he said "
+"of his decision to adopt Creative Commons licenses. <quote>I felt like I "
+"wasn’t contributing to the culture of surveillance and censorship that has "
+"been created to try to stop copying.</quote> In other words, using CC "
+"licenses symbolizes his worldview."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4468
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4475
msgid ""
"He also feels like there is a solid commercial basis for licensing his work "
"with Creative Commons. While he acknowledges he hasn’t been able to do a "
"controlled experiment to compare the commercial benefits of licensing with "
"CC against reserving all rights, he thinks he has sold more books using a CC "
"license than he would have without it. Cory says his goal is to convince "
-"people they should pay him for his work. “I started by not calling them "
-"thieves,” he said."
+"people they should pay him for his work. <quote>I started by not calling "
+"them thieves,</quote> he said."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4478
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4485
msgid ""
"Cory started using CC licenses soon after they were first created. At the "
"time his first novel came out, he says the science fiction genre was overrun "
"with people scanning and downloading books without permission. When he and "
"his publisher took a closer look at who was doing that sort of thing online, "
-"they realized it looked a lot like book promotion. “I knew there was a "
+"they realized it looked a lot like book promotion. <quote>I knew there was a "
"relationship between having enthusiastic readers and having a successful "
-"career as a writer,” he said. “At the time, it took eighty hours to OCR a "
-"book, which is a big effort. I decided to spare them the time and energy, "
-"and give them the book for free in a format destined to spread.”"
+"career as a writer,</quote> he said. <quote>At the time, it took eighty "
+"hours to OCR a book, which is a big effort. I decided to spare them the time "
+"and energy, and give them the book for free in a format destined to spread.</"
+"quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4491
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4498
msgid ""
"Cory admits the stakes were pretty low for him when he first adopted "
"Creative Commons licenses. He only had to sell two thousand copies of his "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4499
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4506
msgid ""
"The bottom line, Cory says, is that no one has found a way to prevent people "
"from copying the stuff they like. Rather than fighting the tide, Cory makes "
-"his work intrinsically shareable. “Getting the hell out of the way for "
-"people who want to share their love of you with other people sounds obvious, "
-"but it’s remarkable how many people don’t do it,” he said."
+"his work intrinsically shareable. <quote>Getting the hell out of the way "
+"for people who want to share their love of you with other people sounds "
+"obvious, but it’s remarkable how many people don’t do it,</quote> he said."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4507
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4514
msgid ""
"Making his work available under Creative Commons licenses enables him to "
-"view his biggest fans as his ambassadors. “Being open to fan activity makes "
-"you part of the conversation about what fans do with your work and how they "
-"interact with it,” he said. Cory’s own website routinely highlights cool "
-"things his audience has done with his work. Unlike corporations like Disney "
-"that tend to have a hands-off relationship with their fan activity, he has a "
-"symbiotic relationship with his audience. “Engaging with your audience can’t "
-"guarantee you success,” he said. “And Disney is an example of being able to "
-"remain aloof and still being the most successful company in the creative "
-"industry in history. But I figure my likelihood of being Disney is pretty "
-"slim, so I should take all the help I can get.”"
+"view his biggest fans as his ambassadors. <quote>Being open to fan activity "
+"makes you part of the conversation about what fans do with your work and how "
+"they interact with it,</quote> he said. Cory’s own website routinely "
+"highlights cool things his audience has done with his work. Unlike "
+"corporations like Disney that tend to have a hands-off relationship with "
+"their fan activity, he has a symbiotic relationship with his audience. "
+"<quote>Engaging with your audience can’t guarantee you success,</quote> he "
+"said. <quote>And Disney is an example of being able to remain aloof and "
+"still being the most successful company in the creative industry in history. "
+"But I figure my likelihood of being Disney is pretty slim, so I should take "
+"all the help I can get.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4522
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4529
msgid ""
"His first book was published under the most restrictive Creative Commons "
"license, Attribution-NonCommercial-NoDerivs (CC BY-NC-ND). It allows only "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4537
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4544
msgid ""
"In his book Information Doesn’t Want to Be Free, Cory likens his philosophy "
"to thinking like a dandelion. Dandelions produce thousands of seeds each "
"strategy is to maximize the number of blind chances the dandelion has for "
"continuing its genetic line. Similarly, he says there are lots of people out "
"there who may want to buy creative work or compensate authors for it in some "
-"other way. “The more places your work can find itself, the greater the "
+"other way. <quote>The more places your work can find itself, the greater the "
"likelihood that it will find one of those would-be customers in some "
-"unsuspected crack in the metaphorical pavement,” he wrote. “The copies that "
-"others make of my work cost me nothing, and present the possibility that "
-"I’ll get something.”"
+"unsuspected crack in the metaphorical pavement,</quote> he wrote. <quote>The "
+"copies that others make of my work cost me nothing, and present the "
+"possibility that I’ll get something.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4551
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4559
msgid ""
"Applying a CC license to his work increases the chances it will be shared "
"more widely around the Web. He avoids DRM—and openly opposes the practice—"
"for similar reasons. DRM has the effect of tying a work to a particular "
"platform. This digital lock, in turn, strips the authors of control over "
"their own work and hands that control over to the platform. He calls it "
-"Cory’s First Law: “Anytime someone puts a lock on something that belongs to "
-"you and won’t give you the key, that lock isn’t there for your benefit.”"
+"Cory’s First Law: <quote>Anytime someone puts a lock on something that "
+"belongs to you and won’t give you the key, that lock isn’t there for your "
+"benefit.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4561
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4570
msgid ""
"Cory operates under the premise that artists benefit when there are more, "
"rather than fewer, places where people can access their work. The Internet "
-"has opened up those avenues, but DRM is designed to limit them. “On the one "
-"hand, we can credibly make our work available to a widely dispersed "
-"audience,” he said. “On the other hand, the intermediaries we historically "
-"sold to are making it harder to go around them.” Cory continually looks for "
-"ways to reach his audience without relying upon major platforms that will "
-"try to take control over his work."
+"has opened up those avenues, but DRM is designed to limit them. <quote>On "
+"the one hand, we can credibly make our work available to a widely dispersed "
+"audience,</quote> he said. <quote>On the other hand, the intermediaries we "
+"historically sold to are making it harder to go around them.</quote> Cory "
+"continually looks for ways to reach his audience without relying upon major "
+"platforms that will try to take control over his work."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4572
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4581
msgid ""
"Cory says his e-book sales have been lower than those of his competitors, "
"and he attributes some of that to the CC license making the work available "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4583
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4592
msgid ""
"Fans are particularly willing to pay when they feel personally connected to "
"the artist. Cory works hard to create that personal connection. One way he "
-"does this is by personally answering every single email he gets. “If you "
-"look at the history of artists, most die in penury,” he said. “That reality "
-"means that for artists, we have to find ways to support ourselves when "
-"public tastes shift, when copyright stops producing. Future-proofing your "
-"artistic career in many ways means figuring out how to stay connected to "
-"those people who have been touched by your work.”"
+"does this is by personally answering every single email he gets. <quote>If "
+"you look at the history of artists, most die in penury,</quote> he said. "
+"<quote>That reality means that for artists, we have to find ways to support "
+"ourselves when public tastes shift, when copyright stops producing. Future-"
+"proofing your artistic career in many ways means figuring out how to stay "
+"connected to those people who have been touched by your work.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4594
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4604
msgid ""
"Cory’s realism about the difficulty of making a living in the arts does not "
"reflect pessimism about the Internet age. Instead, he says the fact that it "
"is hard to make a living as an artist is nothing new. What is new, he writes "
-"in his book, “is how many ways there are to make things, and to get them "
-"into other people’s hands and minds.”"
+"in his book, <quote>is how many ways there are to make things, and to get "
+"them into other people’s hands and minds.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4602
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4612
msgid "It has never been easier to think like a dandelion."
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4606
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4616
msgid "Figshare"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4609
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4619
msgid ""
"Figshare is a for-profit company offering an online repository where "
"researchers can preserve and share the output of their research, including "
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4615
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4625
msgid "<ulink url=\"http://figshare.com\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4617
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4627
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: platform providing paid "
"services to creators"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4620
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4630
msgid "<emphasis role=\"strong\">Interview date</emphasis>: January 28, 2016"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4623
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4633
msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Mark Hahnel, founder"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4631
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4641
msgid ""
"Figshare’s mission is to change the face of academic publishing through "
"improved dissemination, discoverability, and reusability of scholarly "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4642
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4652
msgid ""
"Figshare founder Mark Hahnel often gets asked: How do you make money? How do "
"we know you’ll be here in five years? Can you, as a for-profit venture, be "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4647
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4657
msgid ""
"Mark traces the origins of Figshare back to when he was a graduate student "
"getting his PhD in stem cell biology. His research involved working with "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4656
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4666
msgid ""
"Mark does not consider himself an advanced software programmer. "
"Fortunately, things like cloud-based computing and wikis had become "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4663
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4673
msgid ""
"There were two key needs: licenses to make the data citable, and persistent "
"identifiers— URL links that always point back to the original object "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4669
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4679
msgid ""
"Mark chose Digital Object Identifiers (DOIs) to meet the need for a "
"persistent identifier. In the DOI system, an object’s metadata is stored as "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4678
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4688
msgid ""
"As for licenses, Mark chose Creative Commons. The open-access and open-"
"science communities were already using and recommending Creative Commons. "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4686
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4696
msgid ""
"So Mark began using DOIs and Creative Commons for his own research work. He "
"had a science blog where he wrote about it and made all his data open. "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4692
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4702
msgid ""
"People liked the interface and simple upload process. People started asking "
"if they could also share theses, grant proposals, and code. Inclusion of "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4700
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4710
msgid ""
"Mark sought investment to make this into a scalable product. After a few "
"unsuccessful funding pitches, UK-based Digital Science expressed interest "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4707
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4717
msgid ""
"Under the freemium model, academics upload their research to Figshare for "
"storage and sharing for free. Each research object is licensed with Creative "
"fee for gigabytes of private storage space, and for private online space "
"designed for a set number of research collaborators, which is ideal for "
"larger teams and geographically dispersed research groups. Figshare sums up "
-"its value proposition to researchers as “You retain ownership. You license "
-"it. You get credit. We just make sure it persists.”"
+"its value proposition to researchers as <quote>You retain ownership. You "
+"license it. You get credit. We just make sure it persists.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4718
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4729
msgid ""
"In January 2012, Figshare was launched. (The fig in Figshare stands for "
"figures.) Using investment funds, Mark made significant improvements to "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4728
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4739
msgid ""
"Figshare diversified its business model to include services for journals. "
"Figshare began hosting large amounts of data for the journals’ online "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4742
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4753
msgid ""
"Governments allocate significant public funds to research. In parallel with "
"the launch of Figshare, governments around the world began requesting the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4752
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4763
msgid ""
"Figshare now offers a range of fee-based services to institutions, including "
"their own minibranded Figshare space (called Figshare for Institutions) that "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4762
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4773
msgid ""
"As with researchers and publishers, Fig-share encouraged institutions to "
"share their research with CC BY (Attribution) and their data with CC0 (into "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4775
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4786
msgid ""
"For Mark this created a conflict. On the one hand, the principles and "
"benefits of open science are at the heart of Figshare, and Mark believes CC "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4785
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4796
msgid ""
"Mark is thinking of doing a Figshare study that tracks research "
"dissemination according to Creative Commons license, and gathering metrics "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4798
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4809
msgid ""
"<ulink url=\"http://figshare.com/articles/"
"Journal_subscription_costs_FOIs_to_UK_universities/1186832\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4801
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4812
msgid ""
"<ulink url=\"http://retr0.shinyapps.io/journal_costs/?year=2014&"
"inst=19,22,38,42,59,64,80,95,136\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4793
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4804
msgid ""
"Figshare has an Application Programming Interface (API) that makes it "
"possible for data to be pulled from Figshare and used in other applications. "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4804
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4815
msgid ""
"The free version of Figshare has built a community of academics, who through "
"word of mouth and presentations have promoted and spread awareness of "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4819
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4830
msgid "<ulink url=\"http://figshare.com/features\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4815
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4826
msgid ""
"Mark says his success is partly about being in the right place at the right "
"time. He also believes that the diversification of Figshare’s model over "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4826
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4837
msgid ""
"Today Figshare has 26 million–plus page views, 7.5 million–plus downloads, "
"800,000–plus user uploads, 2 million–plus articles, 500,000-plus "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4834
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4845
msgid ""
"Figshare uses the revenue it generates from the premium subscribers, journal "
"publishers, and institutions to fund and expand what it can offer to "
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4849
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4860
msgid "Figure.NZ"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4852
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4863
msgid ""
"Figure.NZ is a nonprofit charity that makes an online data platform designed "
"to make data reusable and easy to understand. Founded in 2012 in New "
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4857
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4868
msgid "<ulink url=\"http://figure.nz\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4859
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4870
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: platform providing paid "
"services to creators, donations, sponsorships"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4862
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4873
msgid "<emphasis role=\"strong\">Interview date</emphasis>: May 3, 2016"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4864
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4875
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: Lillian Grace, founder"
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4873
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4884
msgid ""
"<ulink url=\"http://www.nzdatafutures.org.nz/sites/default/files/"
"NZDFF_harness-the-power.pdf\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4872
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4883
msgid ""
"In the paper Harnessing the Economic and Social Power of Data presented at "
"the New Zealand Data Futures Forum in 2014,<placeholder type=\"footnote\" id="
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4891
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4902
msgid ""
"Lillian had the idea for Figure.NZ in February 2012 while working for the "
"New Zealand Institute, a think tank concerned with improving economic "
"prosperity, social well-being, environmental quality, and environmental "
"productivity for New Zealand and New Zealanders. While giving talks to "
-"community and business groups, Lillian realized “every single issue we "
+"community and business groups, Lillian realized <quote>every single issue we "
"addressed would have been easier to deal with if more people understood the "
-"basic facts.” But understanding the basic facts sometimes requires data and "
-"research that you often have to pay for."
+"basic facts.</quote> But understanding the basic facts sometimes requires "
+"data and research that you often have to pay for."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4902
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4913
msgid ""
"Lillian began to imagine a website that lifted data up to a visual form that "
"could be easily understood and freely accessed. Initially launched as Wiki "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4916
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4927
msgid ""
"Here’s how it works. Figure.NZ sources data from other organizations, "
"including corporations, public repositories, government departments, and "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4942
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4953
msgid ""
"<ulink url=\"http://www.ict.govt.nz/guidance-and-resources/open-government/"
"new-zealand-government-open-access-and-licensing-nzgoal-framework/\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4933
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4944
msgid ""
"Lillian characterizes the initial decision to use Creative Commons as "
"naively fortunate. It was first recommended to her by a colleague. Lillian "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4949
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4960
msgid ""
"Lillian thinks current ideas of what a business is are relatively new, only "
"a hundred years old or so. She’s convinced that twenty years from now, we "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4962
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4973
msgid ""
"Although Figure.NZ is a social enterprise that openly licenses their data "
"and graphs for everyone to use for free, they have taken care not to be "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4981
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4992
msgid ""
"Figure.NZ spends a lot of time seeking to understand the motivations of data "
"collectors and to identify the channels where it can provide value. Every "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:4987
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:4998
msgid ""
"Figure.NZ has multiple lines of business. They provide commercial services "
"to organizations that want their data publicly available and want to use "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5003
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5014
msgid ""
"Lillian notes that the current state of most data is terrible and often not "
"well understood by the people who have it. This sometimes makes it difficult "
"for customers and Figure.NZ to figure out what it would cost to import, "
"standardize, and display that data in a useful way. To deal with this, "
-"Figure.NZ uses “high-trust contracts,” where customers allocate a certain "
-"budget to the task that Figure.NZ is then free to draw from, as long as "
-"Figure.NZ frequently reports on what they’ve produced so the customer can "
-"determine the value for money. This strategy has helped build trust and "
-"transparency about the level of effort associated with doing work that has "
-"never been done before."
+"Figure.NZ uses <quote>high-trust contracts,</quote> where customers allocate "
+"a certain budget to the task that Figure.NZ is then free to draw from, as "
+"long as Figure.NZ frequently reports on what they’ve produced so the "
+"customer can determine the value for money. This strategy has helped build "
+"trust and transparency about the level of effort associated with doing work "
+"that has never been done before."
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5021
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5033
msgid "<ulink url=\"http://figure.nz/business/\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5016
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5028
msgid ""
"A second line of business is what Figure.NZ calls partners. ASB Bank and "
"Statistics New Zealand are partners who back Figure.NZ’s efforts. As one "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5024
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5036
msgid "<ulink url=\"http://figure.nz/patrons/\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5024
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5036
msgid ""
"Figure.NZ also has patrons.<placeholder type=\"footnote\" id=\"0\"/> Patrons "
"donate to topic areas they care about, directly enabling Figure.NZ to get "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5030
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5042
msgid ""
"Figure.NZ also accepts philanthropic donations, which are used to provide "
"more content, extend technology, and improve services, or are targeted to "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5036
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5048
msgid ""
"Figure.NZ has morphed and grown over time. With data aggregation, curation, "
"and visualizing services all in-house, Figure.NZ has developed a deep "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5048
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5060
msgid ""
"Figure.NZ’s website displays visuals and data associated with a wide range "
"of categories including crime, economy, education, employment, energy, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5058
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5070
msgid ""
"Figure.NZ believes data and visuals should be useful. They provide their "
"customers with a data collection template and teach them why it’s important "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5072
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5084
msgid ""
"Lillian has a deep and profound vision for Figure.NZ that goes well beyond "
-"simply providing open-data services. She says things are different now. “We "
+"simply providing open-data services. She says things are different now. \"We "
"used to live in a world where it was really hard to share information "
"widely. And in that world, the best future was created by having a few great "
"leaders who essentially had access to the information and made decisions on "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5081
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5094
msgid ""
-"“But now we live in a world where it’s really easy to share information "
+"\"But now we live in a world where it’s really easy to share information "
"widely and also to communicate widely. In the world we live in now, the best "
"future is the one where everyone can make well-informed decisions."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5087
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5100
msgid ""
-"“The use of numbers and data as a way of making well-informed decisions is "
+"\"The use of numbers and data as a way of making well-informed decisions is "
"one of the areas where there is the biggest gaps. We don’t really use "
"numbers as a part of our thinking and part of our understanding yet."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5093
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5106
msgid ""
-"“Part of the reason is the way data is spread across hundreds of sites. In "
+"\"Part of the reason is the way data is spread across hundreds of sites. In "
"addition, for the most part, deep thinking based on data is constrained to "
"experts because most people don’t have data literacy. There once was a time "
"when many citizens in society couldn’t read or write. However, as a society, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5104
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5117
msgid ""
-"“Figure.NZ may be the first organization to assert that everyone can use "
+"\"Figure.NZ may be the first organization to assert that everyone can use "
"numbers in their thinking, and it’s built a technological platform along "
"with trust and a network of relationships to make that possible. What you "
"can see on Figure.NZ are tens of thousands of graphs, maps, and data."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5111
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5124
msgid ""
-"“Figure.NZ sees this as a new kind of alphabet that can help people analyze "
-"what they see around them. A way to be thoughtful and informed about "
+"<quote>Figure.NZ sees this as a new kind of alphabet that can help people "
+"analyze what they see around them. A way to be thoughtful and informed about "
"society. A means of engaging in conversation and shaping decision making "
"that transcends personal experience. The long-term value and impact is "
"almost impossible to measure, but the goal is to help citizens gain "
-"understanding and work together in more informed ways to shape the future.”"
+"understanding and work together in more informed ways to shape the future.</"
+"quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5120
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5133
msgid ""
"Lillian sees Figure.NZ’s model as having global potential. But for now, "
"their focus is completely on making Figure.NZ work in New Zealand and to get "
-"the “network effect”— users dramatically increasing value for themselves and "
-"for others through use of their service. Creative Commons is core to making "
-"the network effect possible."
+"the <quote>network effect</quote>— users dramatically increasing value for "
+"themselves and for others through use of their service. Creative Commons is "
+"core to making the network effect possible."
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5129
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5142
msgid "Knowledge Unlatched"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5132
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5145
msgid ""
"Knowledge Unlatched is a not-for-profit community interest company that "
"brings libraries together to pool funds to publish open-access books. "
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5137
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5150
msgid "<ulink url=\"http://knowledgeunlatched.org\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5139
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5152
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: crowdfunding "
"(specialized)"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5142
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5155
msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 26, 2016"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5145
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5158
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: Frances Pinter, founder"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5153
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5166
msgid ""
-"The serial entrepreneur Dr. Frances Pinter has been at the forefront of "
+"The serial entrepreneur Dr. Frances Pinter has been at the forefront of "
"innovation in the publishing industry for nearly forty years. She founded "
"the UK-based Knowledge Unlatched with a mission to enable open access to "
"scholarly books. For Frances, the current scholarly- book-publishing system "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5169
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5182
msgid ""
-"Dr. Pinter has been in academic publishing most of her career. About ten "
+"Dr. Pinter has been in academic publishing most of her career. About ten "
"years ago, she became acquainted with the Creative Commons founder Lawrence "
"Lessig and got interested in Creative Commons as a tool for both protecting "
"content online and distributing it free to users."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5176
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5189
msgid ""
"Not long after, she ran a project in Africa convincing publishers in Uganda "
"and South Africa to put some of their content online for free using a "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5182
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5195
msgid ""
"In 2008, Bloomsbury Academic, a new imprint of Bloomsbury Publishing in the "
"United Kingdom, appointed her its founding publisher in London. As part of "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5199
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5212
msgid ""
"Frances began to look at customer interest in the three forms of the book: "
"1) the Creative Commons–licensed free online book in PDF form, 2) the "
"printed book, and 3) a digital version of the book on an aggregator platform "
-"with enhanced features. She thought of this as the “ice cream model”: the "
-"free PDF was vanilla ice cream, the printed book was an ice cream cone, and "
-"the enhanced e-book was an ice cream sundae."
+"with enhanced features. She thought of this as the <quote>ice cream model</"
+"quote>: the free PDF was vanilla ice cream, the printed book was an ice "
+"cream cone, and the enhanced e-book was an ice cream sundae."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5208
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5221
msgid ""
"After a while, Frances had an epiphany—what if there was a way to get "
"libraries to underwrite the costs of making these books up until they’re "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5217
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5230
msgid ""
"This idea is similar to the article-processing charge some open-access "
"journals charge researchers to cover publishing costs. Frances began to "
-"imagine a coalition of libraries paying for the prepress costs—a “book-"
-"processing charge”—and providing everyone in the world with an open-access "
-"version of the books released under a Creative Commons license."
+"imagine a coalition of libraries paying for the prepress costs—a <quote>book-"
+"processing charge</quote>—and providing everyone in the world with an open-"
+"access version of the books released under a Creative Commons license."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5225
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5238
msgid ""
"This idea really took hold in her mind. She didn’t really have a name for it "
"but began talking about it and making presentations to see if there was "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5236
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5249
msgid ""
"She describes the business model in a paper called Knowledge Unlatched: "
"Toward an Open and Networked Future for Academic Publishing:"
msgstr ""
#. type: Content of: <book><part><chapter><orderedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5243
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5256
msgid ""
"Publishers offer titles for sale reflecting origination costs only via "
"Knowledge Unlatched."
msgstr ""
#. type: Content of: <book><part><chapter><orderedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5249
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5262
msgid ""
"Individual libraries select titles either as individual titles or as "
"collections (as they do from library suppliers now)."
msgstr ""
#. type: Content of: <book><part><chapter><orderedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5255
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5268
msgid ""
"Their selections are sent to Knowledge Unlatched specifying the titles to be "
"purchased at the stated price(s)."
msgstr ""
#. type: Content of: <book><part><chapter><orderedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5261
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5274
msgid ""
"The price, called a Title Fee (set by publishers and negotiated by Knowledge "
"Unlatched), is paid to publishers to cover the fixed costs of publishing "
msgstr ""
#. type: Content of: <book><part><chapter><orderedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5270
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5283
msgid ""
"Publishers make the selected titles available Open Access (on a Creative "
"Commons or similar open license) and are then paid the Title Fee which is "
msgstr ""
#. type: Content of: <book><part><chapter><orderedlist><listitem><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5280
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5293
msgid "<ulink url=\"http://www.pinter.org.uk/pdfs/Toward_an_Open.pdf\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><orderedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5277
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5290
msgid ""
"Publishers make print copies, e-Pub, and other digital versions of selected "
"titles available to member libraries at a discount that reflects their "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5285
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5298
msgid ""
"The first round of this model resulted in a collection of twenty-eight "
"current titles from thirteen recognized scholarly publishers being "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5296
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5309
msgid ""
"<ulink url=\"http://collections.knowledgeunlatched.org/collection-"
"availability-1/\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5295
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5308
msgid ""
"The open-access, Creative Commons versions of these twenty-eight books are "
"still available online.<placeholder type=\"footnote\" id=\"0\"/> Most books "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5306
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5319
msgid ""
"There are three cost variables to consider for each round: the overall cost "
"incurred by the publishers, total cost for each library to acquire all the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5318
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5331
msgid ""
"The second round, recently completed, unlatched seventy-eight books from "
"twenty-six publishers. For this round, Frances was experimenting with the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5333
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5346
msgid ""
"The longest part of the whole process is getting libraries to pledge and "
"commit funds. It takes about five months, as library buy-in has to fit "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5339
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5352
msgid ""
"Knowledge Unlatched informs and recruits libraries through social media, "
"mailing lists, listservs, and library associations. Of the three hundred "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5349
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5362
msgid ""
"Knowledge Unlatched is scaling up, offering 150 new titles in the second "
"half of 2016. It will also offer backlist titles, and in 2017 will start to "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5354
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5367
msgid ""
"Knowledge Unlatched deliberately chose monographs as the initial type of "
"book to unlatch. Monographs are foundational and important, but also "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5360
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5373
msgid ""
"The cost for the publisher to get to a first digital copy of a monograph is "
"$5,000 to $50,000. A good one costs in the $10,000 to $15,000 range. "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5377
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5390
msgid ""
"<ulink url=\"http://www.knowledgeunlatched.org/featured-authors-section/\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5370
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5383
msgid ""
"Authors don’t generally make a lot of royalties from monographs. Royalties "
"range from zero dollars to 5 to 10 percent of receipts. The value to the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5380
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5393
msgid ""
"Library budgets are constantly being squeezed, partly due to the inflation "
"of journal subscriptions. But even without budget constraints, academic "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5391
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5404
msgid ""
"Knowledge Unlatched offers libraries a compelling economic argument. Many of "
"the participating libraries would have bought a copy of the monograph "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5399
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5412
msgid ""
"Not only do the economics make sense, but there is very strong alignment "
"with library mandates. The participating libraries pay less than they would "
"libraries. While this means nonparticipating libraries could be seen as free "
"riders, in the library world, wealthy libraries are used to paying more than "
"poor libraries and accept that part of their money should be spent to "
-"support open access. “Free ride” is more like community responsibility. By "
-"the end of March 2016, the round-one books had been downloaded nearly eighty "
-"thousand times in 175 countries."
+"support open access. <quote>Free ride</quote> is more like community "
+"responsibility. By the end of March 2016, the round-one books had been "
+"downloaded nearly eighty thousand times in 175 countries."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5411
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5425
msgid ""
"For publishers, authors, and librarians, the Knowledge Unlatched model for "
"monographs is a win-win-win."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5415
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5429
msgid ""
"In the first round, Knowledge Unlatched’s overheads were covered by grants. "
"In the second round, they aim to demonstrate the model is sustainable. "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5426
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5440
msgid ""
"Frances believes that Knowledge Unlatched is tapping into new ways of "
"valuing academic content. It’s about considering how many people can find, "
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5438
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5452
msgid "Lumen Learning"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5441
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5455
msgid ""
"Lumen Learning is a for-profit company helping educational institutions use "
"open educational resources (OER). Founded in 2013 in the U.S."
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5446
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5460
msgid "<ulink url=\"http://lumenlearning.com\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5448
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5462
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging for custom "
"services, grant funding"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5451
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5465
msgid "<emphasis role=\"strong\">Interview date</emphasis>: December 21, 2015"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5454
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5468
msgid ""
"<emphasis role=\"strong\">Interviewees</emphasis>: David Wiley and Kim "
"Thanos, cofounders"
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5468
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5482
msgid "<ulink url=\"http://lumenlearning.com/innovative-projects/\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5462
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5476
msgid ""
-"Cofounded by open education visionary Dr. David Wiley and education-"
+"Cofounded by open education visionary Dr. David Wiley and education-"
"technology strategist Kim Thanos, Lumen Learning is dedicated to improving "
"student success, bringing new ideas to pedagogy, and making education more "
"affordable by facilitating adoption of open educational resources. In 2012, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5485
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5499
msgid ""
"David and Kim went back and forth on whether it should be a nonprofit or "
"for- profit. A nonprofit would make it a more comfortable fit with the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5495
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5509
msgid ""
"But as a for-profit, they’d have to convince educational institutions to pay "
"for what Lumen had to offer. On the positive side, they’d have more control "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5504
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5518
msgid ""
"Right from the start, David and Kim positioned Lumen Learning as a way to "
"help institutions engage in open educational resources, or OER. OER are "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5512
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5526
msgid ""
"Originally, Lumen did custom contracts for each institution. This was "
"complicated and challenging to manage. However, through that process "
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5528
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5542
msgid "replace expensive textbooks in high-enrollment courses with OER;"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5534
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5548
msgid ""
"provide enrolled students day one access to Lumen’s fully customizable OER "
"course materials through the institution’s learning-management system;"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5541
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5555
msgid ""
"measure improvements in student success with metrics like passing rates, "
"persistence, and course completion; and"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5547
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5561
msgid ""
"collaborate with faculty to make ongoing improvements to OER based on "
"student success research."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5553
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5567
msgid ""
"Lumen has developed a suite of open, Creative Commons–licensed courseware in "
"more than sixty-five subjects. All courses are freely and publicly available "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5561
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5575
msgid ""
"Then there are three types of bundled services that cost money. One option, "
"which Lumen calls Candela courseware, offers integration with the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5569
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5583
msgid ""
"A second option is Waymaker, which offers the services of Candela but adds "
"personalized learning technologies, such as study plans, automated messages, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5576
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5590
msgid ""
"The third and emerging line of business for Lumen is providing guidance and "
"support for institutions and state systems that are pursuing the development "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5585
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5599
msgid ""
"Lumen generates revenue by charging for their value-added tools and services "
"on top of their free courses, just as solar-power companies provide the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5602
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5616
msgid ""
"In most cases, development of their courses is funded by the institution "
"Lumen has a contract with. When creating new courses, Lumen typically works "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5613
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5627
msgid ""
"Sometimes faculty like the existing OER but not the way it is presented. The "
"open licensing of existing OER allows Lumen to pick and choose from images, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5624
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5638
msgid ""
"Using only OER made them experience firsthand how complex it could be to mix "
"differently licensed work together. A common strategy with OER is to place "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5632
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5646
msgid ""
"Remixing OER often results in multiple attributions on every page of every "
"course—text from one place, images from another, and videos from yet "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5643
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5657
msgid ""
"Lumen’s commitment to open licensing and helping low-income students has led "
"to strong relationships with institutions, open-education enthusiasts, and "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5651
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5665
msgid ""
"To manage demand and ensure the success of projects, their strategy is to be "
"proactive and focus on what’s going on in higher education in different "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5664
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5678
msgid ""
"As a business, Lumen is committed to openness. There are two core "
"nonnegotiables: Lumen’s use of CC BY, the most permissive of the Creative "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5674
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5688
msgid ""
"Openness also means that Lumen’s OER must necessarily be nonexclusive and "
"nonrivalrous. This represents several big challenges for the business model: "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5684
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5698
msgid ""
"In the OER sector, there are examples of corporations, and even "
"institutions, acting as free riders. Some simply take and use open resources "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5693
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5707
msgid ""
"Lumen does track institutions accessing and using their free content. They "
"proactively contact those institutions, with an estimate of how much their "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5704
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5718
msgid ""
"Lumen works hard to be a good corporate citizen in the OER community. For "
"David and Kim, a good corporate citizen gives more than they take, adds "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5713
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5727
msgid ""
"Licensing all the content they produce with CC BY is a key part of giving "
"more value than they take. They’ve also worked hard at finding the right "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5719
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5733
msgid ""
"As of the fall 2016 term, Lumen had eighty-six different open courses, "
"working relationships with ninety-two institutions, and more than seventy-"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5731
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5745
msgid ""
"In creating Lumen Learning, David and Kim say they’ve landed on solutions "
"they never imagined, and there is still a lot of learning taking place. For "
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5742
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5756
msgid "Jonathan Mann"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5745
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5759
msgid ""
-"Jonathan Mann is a singer and songwriter who is most well known as the “Song "
-"A Day” guy. Based in the U.S."
+"Jonathan Mann is a singer and songwriter who is most well known as the "
+"<quote>Song A Day</quote> guy. Based in the U.S."
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5748
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5762
msgid ""
"<ulink url=\"http://jonathanmann.net\"/> and <ulink url=\"http://"
"jonathanmann.bandcamp.com\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5751
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5765
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging for custom "
"services, pay-what-you-want, crowdfunding (subscription-based), charging for "
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5756
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5770
msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 22, 2016"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5764
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5778
msgid ""
-"Jonathan Mann thinks of his business model as “hustling”—seizing nearly "
-"every opportunity he sees to make money. The bulk of his income comes from "
-"writing songs under commission for people and companies, but he has a wide "
-"variety of income sources. He has supporters on the crowdfunding site "
-"Patreon. He gets advertising revenue from YouTube and Bandcamp, where he "
-"posts all of his music. He gives paid speaking engagements about creativity "
-"and motivation. He has been hired by major conferences to write songs "
-"summarizing what speakers have said in the conference sessions."
+"Jonathan Mann thinks of his business model as <quote>hustling</quote>—"
+"seizing nearly every opportunity he sees to make money. The bulk of his "
+"income comes from writing songs under commission for people and companies, "
+"but he has a wide variety of income sources. He has supporters on the "
+"crowdfunding site Patreon. He gets advertising revenue from YouTube and "
+"Bandcamp, where he posts all of his music. He gives paid speaking "
+"engagements about creativity and motivation. He has been hired by major "
+"conferences to write songs summarizing what speakers have said in the "
+"conference sessions."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5775
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5790
msgid ""
"His entrepreneurial spirit is coupled with a willingness to take action "
"quickly. A perfect illustration of his ability to act fast happened in 2010, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5786
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5801
msgid ""
-"Jonathan’s successful “hustling” is also about old-fashioned persistence. He "
-"is currently in his eighth straight year of writing one song each day. He "
-"holds the Guinness World Record for consecutive daily songwriting, and he is "
-"widely known as the “song-a-day guy.”"
+"Jonathan’s successful <quote>hustling</quote> is also about old-fashioned "
+"persistence. He is currently in his eighth straight year of writing one song "
+"each day. He holds the Guinness World Record for consecutive daily "
+"songwriting, and he is widely known as the <quote>song-a-day guy.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5793
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5808
msgid ""
"He fell into this role by, naturally, seizing a random opportunity a friend "
"alerted him to seven years ago—an event called Fun-A-Day, where people are "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5803
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5818
msgid ""
"He had a really good time doing the thirty-one-day challenge, so he decided "
"to see if he could continue it for one year. He never stopped. He has "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5819
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5834
msgid ""
"Over time, the song-a-day gig became the basis of his livelihood. In the "
"beginning, he made money one of two ways. The first was by entering a wide "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5828
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5843
msgid ""
-"His website explains his gig as “taking any message, from the super simple "
-"to the totally complicated, and conveying that message through a heartfelt, "
-"fun and quirky song.” He charges $500 to create a produced song and $300 for "
-"an acoustic song. He has been hired for product launches, weddings, "
-"conferences, and even Kickstarter campaigns like the one that funded the "
-"production of this book."
+"His website explains his gig as <quote>taking any message, from the super "
+"simple to the totally complicated, and conveying that message through a "
+"heartfelt, fun and quirky song.</quote> He charges $500 to create a produced "
+"song and $300 for an acoustic song. He has been hired for product launches, "
+"weddings, conferences, and even Kickstarter campaigns like the one that "
+"funded the production of this book."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5837
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5852
msgid ""
"Jonathan can’t recall when exactly he first learned about Creative Commons, "
"but he began applying CC licenses to his songs and videos as soon as he "
-"discovered the option. “CC seems like such a no-brainer,” Jonathan said. “I "
-"don’t understand how anything else would make sense. It seems like such an "
-"obvious thing that you would want your work to be able to be shared.”"
+"discovered the option. <quote>CC seems like such a no-brainer,</quote> "
+"Jonathan said. <quote>I don’t understand how anything else would make sense. "
+"It seems like such an obvious thing that you would want your work to be able "
+"to be shared.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5845
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5861
msgid ""
"His songs are essentially marketing for his services, so obviously the "
"further his songs spread, the better. Using CC licenses helps grease the "
"wheels, letting people know that Jonathan allows and encourages them to "
-"copy, interact with, and remix his music. “If you let someone cover your "
-"song or remix it or use parts of it, that’s how music is supposed to work,” "
-"Jonathan said. “That is how music has worked since the beginning of time. "
-"Our me-me, mine-mine culture has undermined that.”"
+"copy, interact with, and remix his music. <quote>If you let someone cover "
+"your song or remix it or use parts of it, that’s how music is supposed to "
+"work,</quote> Jonathan said. <quote>That is how music has worked since the "
+"beginning of time. Our me-me, mine-mine culture has undermined that.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5855
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5871
msgid ""
"There are some people who cover his songs fairly regularly, and he would "
"never shut that down. But he acknowledges there is a lot more he could do to "
-"build community. “There is all of this conventional wisdom about how to "
-"build an audience online, and I generally think I don’t do any of that,” "
-"Jonathan said."
+"build community. <quote>There is all of this conventional wisdom about how "
+"to build an audience online, and I generally think I don’t do any of that,</"
+"quote> Jonathan said."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5862
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5878
msgid ""
"He does have a fan community he cultivates on Bandcamp, but it isn’t his "
-"major focus. “I do have a core audience that has stuck around for a really "
-"long time, some even longer than I’ve been doing song-a-day,” he said. "
-"“There is also a transitional aspect that drop in and get what they need and "
-"then move on.” Focusing less on community building than other artists makes "
-"sense given Jonathan’s primary income source of writing custom songs for "
-"clients."
+"major focus. <quote>I do have a core audience that has stuck around for a "
+"really long time, some even longer than I’ve been doing song-a-day,</quote> "
+"he said. <quote>There is also a transitional aspect that drop in and get "
+"what they need and then move on.</quote> Focusing less on community building "
+"than other artists makes sense given Jonathan’s primary income source of "
+"writing custom songs for clients."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5872
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5888
msgid ""
"Jonathan recognizes what comes naturally to him and leverages those skills. "
"Through the practice of daily songwriting, he realized he has a gift for "
"distilling complicated subjects into simple concepts and putting them to "
-"music. In his song “How to Choose a Master Password,” Jonathan explained the "
-"process of creating a secure password in a silly, simple song. He was hired "
-"to write the song by a client who handed him a long technical blog post from "
-"which to draw the information. Like a good (and rare) journalist, he "
-"translated the technical concepts into something understandable."
+"music. In his song <quote>How to Choose a Master Password,</quote> Jonathan "
+"explained the process of creating a secure password in a silly, simple song. "
+"He was hired to write the song by a client who handed him a long technical "
+"blog post from which to draw the information. Like a good (and rare) "
+"journalist, he translated the technical concepts into something "
+"understandable."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5884
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5900
msgid ""
"When he is hired by a client to write a song, he first asks them to send a "
"list of talking points and other information they want to include in the "
"thing he tries to do is grok the core message and develop the chorus. Then "
"he looks for connections or parts he can make rhyme. The entire process "
"really does resemble good journalism, but of course the final product of his "
-"work is a song rather than news. “There is something about being challenged "
-"and forced to take information that doesn’t seem like it should be sung "
-"about or doesn’t seem like it lends itself to a song,” he said. “I find that "
-"creative challenge really satisfying. I enjoy getting lost in that process.”"
+"work is a song rather than news. <quote>There is something about being "
+"challenged and forced to take information that doesn’t seem like it should "
+"be sung about or doesn’t seem like it lends itself to a song,</quote> he "
+"said. <quote>I find that creative challenge really satisfying. I enjoy "
+"getting lost in that process.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5899
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5916
msgid ""
"Jonathan admits that in an ideal world, he would exclusively write the music "
"he wanted to write, rather than what clients hire him to write. But his "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5906
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5923
msgid ""
"Jonathan uses nearly every tool possible to make money from his art, but he "
"does have lines he won’t cross. He won’t write songs about things he "
"fundamentally does not believe in, and there are times he has turned down "
-"jobs on principle. He also won’t stray too much from his natural style. “My "
-"style is silly, so I can’t really accommodate people who want something "
-"super serious,” Jonathan said. “I do what I do very easily, and it’s part of "
-"who I am.” Jonathan hasn’t gotten into writing commercials for the same "
-"reasons; he is best at using his own unique style rather than mimicking "
-"others."
+"jobs on principle. He also won’t stray too much from his natural style. "
+"<quote>My style is silly, so I can’t really accommodate people who want "
+"something super serious,</quote> Jonathan said. <quote>I do what I do very "
+"easily, and it’s part of who I am.</quote> Jonathan hasn’t gotten into "
+"writing commercials for the same reasons; he is best at using his own unique "
+"style rather than mimicking others."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5918
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5935
msgid ""
"Jonathan’s song-a-day commitment exemplifies the power of habit and grit. "
"Conventional wisdom about creative productivity, including advice in books "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5927
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5944
msgid ""
"When he speaks about his work, he talks about how much the song-a-day "
"process has changed him. Rather than seeing any given piece of work as "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5934
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5951
msgid ""
"Jonathan seems to have this mentality about his career more generally. He is "
"constantly experimenting with ways to make a living while sharing his work "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5942
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5958
msgid ""
-"“Success feels like it’s over,” he said. “To a certain extent, a creative "
-"person is not ever going to feel completely satisfied because then so much "
-"of what drives you would be gone.”"
+"<quote>Success feels like it’s over,</quote> he said. <quote>To a certain "
+"extent, a creative person is not ever going to feel completely satisfied "
+"because then so much of what drives you would be gone.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5948
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5965
msgid "Noun Project"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5951
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5968
msgid ""
"The Noun Project is a for-profit company offering an online platform to "
"display visual icons from a global network of designers. Founded in 2010 in "
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5956
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5973
msgid "<ulink url=\"http://thenounproject.com\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5958
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5975
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging a transaction "
"fee, charging for custom services"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5961
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5978
msgid "<emphasis role=\"strong\">Interview date</emphasis>: October 6, 2015"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5964
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5981
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: Edward Boatman, cofounder"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5972
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5989
msgid ""
"The Noun Project creates and shares visual language. There are millions who "
"use Noun Project symbols to simplify communication across borders, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5977
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:5994
msgid ""
"The original idea for the Noun Project came to cofounder Edward Boatman "
"while he was a student in architecture design school. He’d always done a lot "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5985
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6002
msgid ""
"When Edward went on to work at an architecture firm, he had to make a lot of "
"presentation boards for clients. But finding high-quality sources for "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:5993
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6010
msgid ""
"With his partner, Sofya Polyakov, he began collecting symbols for a website "
"and writing a business plan. Inspiration came from the book Professor and "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6004
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6021
msgid ""
"<ulink url=\"http://www.kickstarter.com/projects/tnp/building-a-free-"
"collection-of-our-worlds-visual-sy/description\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6001
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6018
msgid ""
"Then Edward got laid off during the recession, which turned out to be a huge "
"catalyst. He decided to give his idea a go, and in 2010 Edward and Sofya "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6010
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6027
msgid ""
"They created a platform where symbols and icons could be uploaded, and "
"Edward began recruiting talented designers to contribute their designs, a "
"process he describes as a relatively easy sell. Lots of designers have old "
-"drawings just gathering “digital dust” on their hard drives. It’s easy to "
-"convince them to finally share them with the world."
+"drawings just gathering <quote>digital dust</quote> on their hard drives. "
+"It’s easy to convince them to finally share them with the world."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6018
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6035
msgid ""
"The Noun Project currently has about seven thousand designers from around "
"the world. But not all submissions are accepted. The Noun Project’s quality-"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6027
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6044
msgid ""
"Creative Commons is an integral part of the Noun Project’s business model; "
"this decision was inspired by Chris Anderson’s book Free: The Future of "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6034
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6051
msgid ""
"Edward knew he wanted to offer a free visual language while still providing "
"some protection and reward for its contributors. There is a tension between "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6048
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6065
msgid ""
"Noun Project’s business model and means of generating revenue have evolved "
"significantly over time. Their initial plan was to sell T-shirts with the "
"get a lot of email from people saying they loved the icons but asking if "
"they could pay a fee instead of giving attribution. Ad agencies (among "
"others) wanted to keep marketing and presentation materials clean and free "
-"of attribution statements. For Edward, “That’s when our lightbulb went off.”"
+"of attribution statements. For Edward, <quote>That’s when our lightbulb went "
+"off.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6058
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6076
msgid ""
"They asked their global network of designers whether they’d be open to "
"receiving modest remuneration instead of attribution. Designers saw it as a "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6065
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6083
msgid ""
"The Noun Project first adopted a model whereby using an icon without giving "
"attribution would cost $1.99 per icon. The model’s second iteration added a "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6079
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6097
msgid ""
"Customers then began asking for an application-programming interface (API), "
"which would allow Noun Project icons and symbols to be directly accessed "
"know all of them in advance, so they built an API with a lot of "
"flexibility. Knowing that most API applications would want to use the icons "
"without giving attribution, the API was built with the aim of charging for "
-"its use. You can use what’s called the “Playground API” for free to test how "
-"it integrates with your application, but full implementation will require "
-"you to purchase the API Pro version."
+"its use. You can use what’s called the <quote>Playground API</quote> for "
+"free to test how it integrates with your application, but full "
+"implementation will require you to purchase the API Pro version."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6093
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6111
msgid ""
"The Noun Project shares revenue with its international designers. For one-"
"off purchases, the revenue is split 70 percent to the designer and 30 "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6098
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6116
msgid ""
"The revenue from premium purchases (the subscription and API options) is "
"split a little differently. At the end of each month, the total revenue from "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6110
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6182
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6128
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6200
msgid ""
"<ulink url=\"http://thenounproject.com/handbook/royalties/#getting_paid\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6109
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6127
msgid ""
"The Noun Project tries to be completely transparent about their royalty "
"structure.<placeholder type=\"footnote\" id=\"0\"/> They tend to over "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6114
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6132
msgid ""
"For most creators, contributing to the Noun Project is not a full-time job "
"but something they do on the side. Edward categorizes monthly earnings for "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6121
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6139
msgid ""
"Recently the Noun Project launched a new app called Lingo. Designers can "
"use Lingo to organize not just their Noun Project icons and symbols but also "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6135
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6153
msgid ""
"The Noun Project gives a ton of value away for free. A very large percentage "
"of their roughly one million members have a free account, but there are "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6142
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6160
msgid ""
-"For Edward, “creating, sharing, and celebrating the world’s visual language” "
-"is the most important aspect of what they do; it’s their stated mission. It "
-"differentiates them from others who offer graphics, icons, or clip art."
+"For Edward, <quote>creating, sharing, and celebrating the world’s visual "
+"language</quote> is the most important aspect of what they do; it’s their "
+"stated mission. It differentiates them from others who offer graphics, "
+"icons, or clip art."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6148
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6166
msgid ""
"Noun Project creators agree. When surveyed on why they participate in the "
"Noun Project, this is how designers rank their reasons: 1) to support the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6157
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6175
msgid ""
"In Edward’s view, Creative Commons is central to their mission of sharing "
"and social good. Using Creative Commons makes the Noun Project’s mission "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6164
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6182
msgid ""
-"Edward told us, “Don’t underestimate the power of a passionate community "
-"around your product or your business. They are going to go to bat for you "
-"when you’re getting ripped in the media. If you go down the road of choosing "
-"to work with Creative Commons, you’re taking the first step to building a "
-"great community and tapping into a really awesome community that comes with "
-"it. But you need to continue to foster that community through other "
-"initiatives and continue to nurture it.”"
+"Edward told us, <quote>Don’t underestimate the power of a passionate "
+"community around your product or your business. They are going to go to bat "
+"for you when you’re getting ripped in the media. If you go down the road of "
+"choosing to work with Creative Commons, you’re taking the first step to "
+"building a great community and tapping into a really awesome community that "
+"comes with it. But you need to continue to foster that community through "
+"other initiatives and continue to nurture it.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6174
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6192
msgid ""
"The Noun Project nurtures their creators’ second motivation—promoting a "
"personal brand—by connecting every icon and symbol to the creator’s name and "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6181
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6199
msgid ""
"The Noun Project also builds community through Iconathons—hackathons for "
"icons.<placeholder type=\"footnote\" id=\"0\"/> In partnership with a "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6190
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6208
msgid ""
"Providing a free version of their product that satisfies a lot of their "
"customers’ needs has actually enabled the Noun Project to build the paid "
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6201
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6219
msgid "Open Data Institute"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6204
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6222
msgid ""
"The Open Data Institute is an independent nonprofit that connects, equips, "
"and inspires people around the world to innovate with data. Founded in 2012 "
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6209
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6227
msgid "<ulink url=\"http://theodi.org\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6211
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6229
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: grant and government "
"funding, charging for custom services, donations"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6214
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6232
msgid "<emphasis role=\"strong\">Interview date</emphasis>: November 11, 2015"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6217
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6235
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: Jeni Tennison, technical "
"director"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6225
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6243
msgid ""
"Cofounded by Sir Tim Berners-Lee and Sir Nigel Shadbolt in 2012, the London-"
"based Open Data Institute (ODI) offers data-related training, events, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6235
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6253
msgid ""
"Data underpins planning and decision making across all aspects of society. "
"Weather data helps farmers know when to plant their crops, flight time data "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6247
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6265
msgid ""
"The Open Data Institute’s 2012–17 business plan starts out by describing its "
"vision to establish itself as a world-leading center and to research and be "
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6257
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6275
msgid ""
"demonstrate the commercial value of open government data and how open-data "
"policies affect this;"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6263
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6281
msgid "develop the economic benefits case and business models for open data;"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6269
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6287
msgid "help UK businesses use open data; and"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6274
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6292
msgid ""
"<ulink url=\"http://e642e8368e3bf8d5526e-464b4b70b4554c1a79566214d402739e.r6."
"cf3.rackcdn.com/odi-business-plan-may-release.pdf\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6274
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6292
msgid ""
"show how open data can improve public services.<placeholder type=\"footnote"
"\" id=\"0\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6279
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6297
msgid ""
"ODI is very explicit about how it wants to make open business models, and "
"defining what this means. Jeni Tennison, ODI’s technical director, puts it "
-"this way: “There is a whole ecosystem of open—open-source software, open "
-"government, open-access research—and a whole ecosystem of data. ODI’s work "
-"cuts across both, with an emphasis on where they overlap—with open data.” "
-"ODI’s particular focus is to show open data’s potential for revenue."
+"this way: <quote>There is a whole ecosystem of open—open-source software, "
+"open government, open-access research—and a whole ecosystem of data. ODI’s "
+"work cuts across both, with an emphasis on where they overlap—with open data."
+"</quote> ODI’s particular focus is to show open data’s potential for revenue."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6289
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6307
msgid ""
"As an independent nonprofit, ODI secured £10 million over five years from "
"the UK government via Innovate UK, an agency that promotes innovation in "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6297
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6315
msgid ""
"Jeni started out as a developer and technical architect for data.gov.uk, the "
"UK government’s pioneering open-data initiative. She helped make data sets "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6304
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6322
msgid ""
"ODI strives to have half its annual budget come from the core UK government "
"and Omidyar grants, and the other half from project-based research and "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6312
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6330
msgid ""
"On the commercial side, ODI generates funding through memberships, training, "
"and advisory services."
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6327
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6345
msgid "<ulink url=\"http://directory.theodi.org/members\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6316
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6334
msgid ""
"You can join the ODI as an individual or commercial member. Individual "
"membership is pay-what-you-can, with options ranging from £1 to £100. "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6330
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6348
msgid ""
"ODI provides standardized open data training courses in which anyone can "
"enroll. The initial idea was to offer an intensive and academically oriented "
"that. Instead, they offered a five-day-long public training course, which "
"has subsequently been reduced to three days; now the most popular course is "
"one day long. The fee, in addition to the time commitment, can be a barrier "
-"for participation. Jeni says, “Most of the people who would be able to pay "
-"don’t know they need it. Most who know they need it can’t pay.” Public-"
-"sector organizations sometimes give vouchers to their employees so they can "
-"attend as a form of professional development."
+"for participation. Jeni says, <quote>Most of the people who would be able to "
+"pay don’t know they need it. Most who know they need it can’t pay.</quote> "
+"Public-sector organizations sometimes give vouchers to their employees so "
+"they can attend as a form of professional development."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6344
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6362
msgid ""
"ODI customizes training for clients as well, for which there is more demand. "
"Custom training usually emerges through an established relationship with an "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6353
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6371
msgid ""
"Education about open data is also a part of ODI’s annual summit event, where "
"curated presentations and speakers showcase the work of ODI and its members "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6361
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6379
msgid ""
"In addition to memberships and training, ODI provides advisory services to "
"help with technical-data support, technology development, change management, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6370
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6388
msgid ""
"On the commercial side, the following value propositions seem to resonate:"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6376
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6394
msgid ""
"Data-driven insights. Businesses need data from outside their business to "
"get more insight. Businesses can generate value and more effectively pursue "
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6384
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6402
msgid ""
"Open innovation. Many large-scale enterprises are aware they don’t innovate "
"very well. One way they can innovate is to open up their data. ODI "
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6393
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6411
msgid ""
"Corporate social responsibility. While this resonates with businesses, ODI "
"cautions against having it be the sole reason for making data open. If a "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6402
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6420
msgid ""
"During their early years, ODI wanted to focus solely on the United Kingdom. "
"But in their first year, large delegations of government visitors from over "
"fifty countries wanted to learn more about the UK government’s open-data "
"practices and how ODI saw that translating into economic value. They were "
"contracted as a service provider to international governments, which "
-"prompted a need to set up international ODI “nodes.”"
+"prompted a need to set up international ODI <quote>nodes.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6411
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6429
msgid ""
"Nodes are franchises of the ODI at a regional or city level. Hosted by "
"existing (for-profit or not-for-profit) organizations, they operate locally "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6425
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6443
msgid ""
"<ulink url=\"http://theodi.org/odi-startup-programme\"/>; <ulink url="
"\"http://theodi.org/open-data-incubator-for-europe\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6423
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6441
msgid ""
"ODI also runs programs to help start-ups in the UK and across Europe develop "
"a sustainable business around open data, offering mentoring, advice, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6429
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6447
msgid ""
"A big part of ODI’s business model revolves around community building. "
"Memberships, training, summits, consulting services, nodes, and start-up "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6443
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6461
msgid "<ulink url=\"http://certificates.theodi.org\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6438
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6456
msgid ""
"ODI has created an online tool that organizations can use to assess the "
"legal, practical, technical, and social aspects of their open data. If it is "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6446
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6464
msgid ""
"Separate from commercial activities, the ODI generates funding through "
"research grants. Research includes looking at evidence on the impact of open "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6452
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6470
msgid ""
"Creative Commons 4.0 licenses cover database rights and ODI recommends CC "
"BY, CC BY-SA, and CC0 for data releases. ODI encourages publishers of data "
-"to use Creative Commons licenses rather than creating new “open licenses” of "
-"their own."
+"to use Creative Commons licenses rather than creating new <quote>open "
+"licenses</quote> of their own."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6458
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6477
msgid ""
"For ODI, open is at the heart of what they do. They also release any "
"software code they produce under open-source-software licenses, and "
"people pay for the advice ODI gives them, not for the methodologies they "
"use. Producing open content, data, and source code helps establish "
"credibility and creates leads for the paid services that they offer. "
-"According to Jeni, “The biggest lesson we have learned is that it is "
-"completely possible to be open, get customers, and make money.”"
+"According to Jeni, <quote>The biggest lesson we have learned is that it is "
+"completely possible to be open, get customers, and make money.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6476
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6495
msgid ""
"To serve as evidence of a successful open business model and return on "
"investment, ODI has a public dashboard of key performance indicators. Here "
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6484
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6503
msgid ""
"Total amount of cash investments unlocked in direct investments in ODI, "
"competition funding, direct contracts, and partnerships, and income that ODI "
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6492
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6511
msgid "Total number of active members and nodes across the globe: 1,350"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6498
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6517
msgid "Total sales since ODI began: £7.44 million"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6503
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6522
msgid ""
"Total number of unique people reached since ODI began, in person and online: "
"2.2 million"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6509
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6528
msgid "Total Open Data Certificates created: 151,000"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6515
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6534
msgid "<ulink url=\"http://dashboards.theodi.org/company/all\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6514
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6533
msgid ""
"Total number of people trained by ODI and its nodes since ODI began: "
"5,080<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6521
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6540
msgid "OpenDesk"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6524
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6543
msgid ""
"Opendesk is a for-profit company offering an online platform that connects "
"furniture designers around the world with customers and local makers who "
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6530
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6549
msgid "<ulink url=\"http://www.opendesk.cc\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6532
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8947
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6551
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8982
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging a transaction "
"fee"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6535
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6554
msgid "<emphasis role=\"strong\">Interview date</emphasis>: November 4, 2015"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6538
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6557
msgid ""
"<emphasis role=\"strong\">Interviewees</emphasis>: Nick Ierodiaconou and "
"Joni Steiner, cofounders"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6546
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6565
msgid ""
"Opendesk is an online platform that connects furniture designers around the "
"world not just with customers but also with local registered makers who "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6552
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6571
msgid ""
"Cofounders Nick Ierodiaconou and Joni Steiner studied and worked as "
"architects together. They also made goods. Their first client was Mint "
"digital fabrication, and Mint’s interest in open licensing got them to "
"thinking how the open-source world may interact and apply to physical goods. "
"They sought to design something for their client that was also reproducible. "
-"As they put it, they decided to “ship the recipe, but not the goods.” They "
-"created the design using software, put it under an open license, and had it "
-"manufactured locally near the client. This was the start of the idea for "
-"Opendesk. The idea for Wikihouse—another open project dedicated to "
+"As they put it, they decided to <quote>ship the recipe, but not the goods.</"
+"quote> They created the design using software, put it under an open license, "
+"and had it manufactured locally near the client. This was the start of the "
+"idea for Opendesk. The idea for Wikihouse—another open project dedicated to "
"accessible housing for all—started as discussions around the same table. The "
"two projects ultimately went on separate paths, with Wikihouse becoming a "
"nonprofit foundation and Opendesk a for-profit company."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6569
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6588
msgid ""
"When Nick and Joni set out to create Opendesk, there were a lot of questions "
"about the viability of distributed manufacturing. No one was doing it in a "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6576
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6595
msgid ""
"And now this sector is emerging, and Nick and Joni are highly interested in "
"the commercialization aspects of it. As part of coming up with a business "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6587
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6606
msgid ""
"When designing the Opendesk system, they had two goals. They wanted anyone, "
"anywhere in the world, to be able to download designs so that they could be "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6594
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6613
msgid ""
"They gave a lot of thought to three angles—the potential for social sharing, "
"allowing designers to choose their license, and the impact these choices "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6599
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6618
msgid ""
"In support of social sharing, Opendesk actively advocates for (but doesn’t "
"demand) open licensing. And Nick and Joni are agnostic about which Creative "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6610
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6630
msgid "<ulink url=\"http://www.opendesk.cc/designers\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6607
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6626
msgid ""
"For the most part, designers love the idea of sharing content. They "
"understand that you get positive feedback when you’re attributed, what Nick "
-"and Joni called “reputational glow.” And Opendesk does an awesome job "
-"profiling the designers.<placeholder type=\"footnote\" id=\"0\"/>"
+"and Joni called <quote>reputational glow.</quote> And Opendesk does an "
+"
awesome job profiling the designers.<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6613
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6633
msgid ""
"While designers are largely OK with personal sharing, there is a concern "
"that someone will take the design and manufacture the furniture in bulk, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6620
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6640
msgid ""
"Anyone can download a design and make it themselves, provided it’s for "
"noncommercial use — and there have been many, many downloads. Or users can "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6637
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6657
msgid "<ulink url=\"http://www.opendesk.cc/open-making/makers/\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6630
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6650
msgid ""
"Makers benefit from being part of Opendesk’s network. Making furniture for "
"local customers is paid work, and Opendesk generates business for them. Joni "
-"said, “Finding a whole network and community of makers was pretty easy "
+"said, <quote>Finding a whole network and community of makers was pretty easy "
"because we built a site where people could write in about their "
"capabilities. Building the community by learning from the maker community is "
-"how we have moved forward.” Opendesk now has relationships with hundreds of "
-"makers in countries all around the world.<placeholder type=\"footnote\" id="
-"\"0\"/>"
+"how we have moved forward.</quote> Opendesk now has relationships with "
+"hundreds of makers in countries all around the world.<placeholder type="
+"\"footnote\" id=\"0\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6640
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6660
msgid ""
"The makers are a critical part of the Opendesk business model. Their model "
"builds off the makers’ quotes. Here’s how it’s expressed on Opendesk’s "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6645
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6665
msgid ""
"When customers buy an Opendesk product directly from a registered maker, "
"they pay:"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6651
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6671
msgid ""
"the manufacturing cost as set by the maker (this covers material and labour "
"costs for the product to be manufactured and any extra assembly costs "
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6658
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6678
msgid ""
"a design fee for the designer (a design fee that is paid to the designer "
"every time their design is used)"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6664
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6684
msgid ""
"a percentage fee to the Opendesk platform (this supports the infrastructure "
"and ongoing development of the platform that helps us build out our "
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6671
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6691
msgid ""
"a percentage fee to the channel through which the sale is made (at the "
"moment this is Opendesk, but in the future we aim to open this up to third-"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6680
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6700
msgid ""
"a local delivery service charge (the delivery is typically charged by the "
"maker, but in some cases may be paid to a third-party delivery partner)"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6687
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6707
msgid ""
"charges for any additional services the customer chooses, such as on-site "
"assembly (additional services are discretionary—in many cases makers will be "
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6696
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6716
msgid "<ulink url=\"http://www.opendesk.cc/open-making/join\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6695
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6715
msgid ""
"local sales taxes (variable by customer and maker location)<placeholder type="
"\"footnote\" id=\"0\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6701
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6721
msgid "They then go into detail how makers’ quotes are created:"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6704
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6724
msgid ""
"When a customer wants to buy an Opendesk . . . they are provided with a "
"transparent breakdown of fees including the manufacturing cost, design fee, "
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6717
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6737
msgid ""
"manufacturing cost: fabrication, finishing and any other costs as set by the "
"maker (excluding any services like delivery or on-site assembly)"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6724
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6744
msgid "design fee: 8 percent of the manufacturing cost"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6729
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6749
msgid "platform fee: 12 percent of the manufacturing cost"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6734
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6754
msgid "channel fee: 18 percent of the manufacturing cost"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6739
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6759
msgid "sales tax: as applicable (depends on product and location)"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6744
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6764
msgid ""
"Opendesk shares revenue with their community of designers. According to "
"Nick and Joni, a typical designer fee is around 2.5 percent, so Opendesk’s 8 "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6750
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6770
msgid ""
"The Opendesk website features stories of designers and makers. Denis Fuzii "
"published the design for the Valovi Chair from his studio in São Paulo. His "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6758
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6778
msgid ""
"To manage resources and remain effective, Opendesk has so far focused on a "
"very narrow niche—primarily office furniture of a certain simple aesthetic, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6767
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6787
msgid ""
-"On their website, Opendesk describes what they do as “open making”: "
-"“Designers get a global distribution channel. Makers get profitable jobs and "
-"new customers. You get designer products without the designer price tag, a "
-"more social, eco-friendly alternative to mass-production and an affordable "
-"way to buy custom-made products.”"
+"On their website, Opendesk describes what they do as <quote>open making</"
+"quote>: <quote>Designers get a global distribution channel. Makers get "
+"profitable jobs and new customers. You get designer products without the "
+"designer price tag, a more social, eco-friendly alternative to mass-"
+"production and an affordable way to buy custom-made products.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6775
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6795
msgid ""
"Nick and Joni say that customers like the fact that the furniture has a "
"known provenance. People really like that their furniture was designed by a "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6788
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6808
msgid "<ulink url=\"http://openmaking.is\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6783
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6803
msgid ""
"Nick and Joni are taking a community-based approach to define and evolve "
-"Opendesk and the “open making” business model. They’re engaging thought "
-"leaders and practitioners to define this new movement. They have a separate "
-"Open Making site, which includes a manifesto, a field guide, and an "
-"invitation to get involved in the Open Making community.<placeholder type="
-"\"footnote\" id=\"0\"/> People can submit ideas and discuss the principles "
-"and business practices they’d like to see used."
+"Opendesk and the <quote>open making</quote> business model. They’re "
+"engaging thought leaders and practitioners to define this new movement. They "
+"have a separate Open Making site, which includes a manifesto, a field guide, "
+"and an invitation to get involved in the Open Making community.<placeholder "
+"type=\"footnote\" id=\"0\"/> People can submit ideas and discuss the "
+"principles and business practices they’d like to see used."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6792
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6812
msgid ""
"Nick and Joni talked a lot with us about intellectual property (IP) and "
"commercialization. Many of their designers fear the idea that someone could "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6800
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6820
msgid ""
"Opendesk established a set of principles for what their community considers "
"commercial and noncommercial use. Their website states:"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6804
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6824
msgid "It is unambiguously commercial use when anyone:"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6809
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6829
msgid "charges a fee or makes a profit when making an Opendesk"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6814
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6834
msgid "sells (or bases a commercial service on) an Opendesk"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6819
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6839
msgid ""
"It follows from this that noncommercial use is when you make an Opendesk "
"yourself, with no intention to gain commercial advantage or monetary "
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6827
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6847
msgid ""
"you are an individual with your own CNC machine, or access to a shared CNC "
"machine, and will personally cut and make a few pieces of furniture yourself"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6834
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6854
msgid ""
"you are a student (or teacher) and you use the design files for educational "
"purposes or training (and do not intend to sell the resulting pieces)"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6841
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6861
msgid ""
"you work for a charity and get furniture cut by volunteers, or by employees "
"at a fab lab or maker space"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6847
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6867
msgid ""
"Whether or not people technically are doing things that implicate IP, Nick "
"and Joni have found that people tend to comply with the wishes of creators "
"replace some of the thorny legal issues. In their business model, Nick and "
"Joni are trying to suspend the focus on IP and build an open business model "
"that works for all stakeholders—designers, channels, manufacturers, and "
-"customers. For them, the value Opendesk generates hangs off “open,” not IP."
+"customers. For them, the value Opendesk generates hangs off <quote>open,</"
+"quote> not IP."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6858
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6878
msgid ""
"The mission of Opendesk is about relocalizing manufacturing, which changes "
"the way we think about how goods are made. Commercialization is integral to "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6865
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6885
msgid ""
"As a global platform for local making, Opendesk’s business model has been "
"built on honesty, transparency, and inclusivity. As Nick and Joni describe "
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6872
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6892
msgid "OpenStax"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6875
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6895
msgid ""
"OpenStax is a nonprofit that provides free, openly licensed textbooks for "
"high-enrollment introductory college courses and Advanced Placement courses. "
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6880
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6900
msgid "<ulink url=\"http://www.openstaxcollege.org\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6882
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6902
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: grant funding, charging "
"for custom services, charging for physical copies (textbook sales)"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6886
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6906
msgid "<emphasis role=\"strong\">Interview date</emphasis>: December 16, 2015"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6889
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6909
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: David Harris, editor-in-"
"chief"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6897
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6917
msgid ""
"OpenStax is an extension of a program called Connexions, which was started "
-"in 1999 by Dr. Richard Baraniuk, the Victor E. Cameron Professor of "
+"in 1999 by Dr. Richard Baraniuk, the Victor E. Cameron Professor of "
"Electrical and Computer Engineering at Rice University in Houston, Texas. "
-"Frustrated by the limitations of traditional textbooks and courses, Dr. "
-"Baraniuk wanted to provide authors and learners a way to share and freely "
-"adapt educational materials such as courses, books, and reports. Today, "
-"Connexions (now called OpenStax CNX) is one of the world’s best libraries of "
-"customizable educational materials, all licensed with Creative Commons and "
-"available to anyone, anywhere, anytime—for free."
+"Frustrated by the limitations of traditional textbooks and courses, "
+"Dr. Baraniuk wanted to provide authors and learners a way to share and "
+"freely adapt educational materials such as courses, books, and reports. "
+"Today, Connexions (now called OpenStax CNX) is one of the world’s best "
+"libraries of customizable educational materials, all licensed with Creative "
+"Commons and available to anyone, anywhere, anytime—for free."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6909
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6929
msgid ""
"In 2008, while in a senior leadership role at WebAssign and looking at ways "
"to reduce the risk that came with relying on publishers, David Harris began "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6920
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6940
msgid ""
"David brought with him a deep understanding of the best practices of "
"publishing along with where publishers have inefficiencies. In David’s view, "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6938
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6958
msgid ""
"<ulink url=\"http://news.rice.edu/files/2016/01/0119-"
"OPENSTAX-2016Infographic-lg-1tahxiu.jpg\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6932
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6952
msgid ""
"In 2012, OpenStax College launched as a nonprofit with the aim of producing "
"high-quality, peer-reviewed full-color textbooks that would be available for "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6942
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6962
msgid ""
"OpenStax textbooks are all Attribution (CC BY) licensed, and each textbook "
"is available as a PDF, an e-book, or web pages. Those who want a physical "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6951
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6971
msgid ""
"Teachers are invited to try out a single chapter from one of the textbooks "
"with students. If that goes well, they’re encouraged to adopt the entire "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6959
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6979
msgid ""
"Any teacher can post corrections, suggest examples for difficult concepts, "
"or volunteer as an editor or author. As many teachers also want supplemental "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6970
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6990
msgid "<ulink url=\"http://openstax.org/adopters\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6966
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6986
msgid ""
"Institutions can stand out by offering students a lower-cost education "
"through the use of OpenStax textbooks; there’s even a textbook-savings "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6973
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6993
msgid ""
"Unlike traditional publishers’ monolithic approach of controlling "
"intellectual property, distribution, and so many other aspects, OpenStax has "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6979
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:6999
msgid ""
"Up-front funding of a professionally produced all-color turnkey textbook is "
"expensive. For this part of their model, OpenStax relies on philanthropy. "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:6990
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7010
msgid ""
"However, ongoing operations will not rely on foundation grants but instead "
"on funds received through an ecosystem of over forty partners, whereby a "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7000
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7020
msgid ""
"Another example is Odigia, who has turned OpenStax books into interactive "
"learning experiences and created additional tools to measure and promote "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7010
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7030
msgid ""
"In David’s view, this approach lets the market operate at peak efficiency. "
"OpenStax’s partners don’t have to worry about developing textbook content, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7022
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7042
msgid ""
"OpenStax’s cost of sales to acquire a single student is very, very low and "
"is a fraction of what traditional players in the market face. This year, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7030
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7050
msgid ""
"While OpenStax books are available online for free, many students still want "
"a print copy. Through a partnership with a print and courier company, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7040
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7060
msgid ""
"Campus-based bookstores are part of the OpenStax solution. OpenStax "
"collaborates with NACSCORP (the National Association of College Stores "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7053
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7073
msgid ""
-"David thinks of the OpenStax model as “OER 2.0.” So what is OER 1.0? "
-"Historically in the OER field, many OER initiatives have been locally funded "
-"by institutions or government ministries. In David’s view, this results in "
-"content that has high local value but is infrequently adopted nationally. "
-"It’s therefore difficult to show payback over a time scale that is "
-"reasonable."
+"David thinks of the OpenStax model as <quote>OER 2.0.</quote> So what is OER "
+"1.0? Historically in the OER field, many OER initiatives have been locally "
+"funded by institutions or government ministries. In David’s view, this "
+"results in content that has high local value but is infrequently adopted "
+"nationally. It’s therefore difficult to show payback over a time scale that "
+"is reasonable."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7061
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7081
msgid ""
"OER 2.0 is about OER intended to be used and adopted on a national level "
"right from the start. This requires a bigger investment up front but pays "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7074
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7094
msgid ""
"The process is similar for both models. First they look at the scope and "
"sequence of existing textbooks. They ask questions like what does the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7092
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7112
msgid ""
"All the people involved in this process are paid. OpenStax does not rely on "
"volunteers. Writers, reviewers, illustrators, and editors are all paid an up-"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7102
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7122
msgid ""
-"David thinks of the Attribution license (CC BY) as the “innovation license.” "
-"It’s core to the mission of OpenStax, letting people use their textbooks in "
-"innovative ways without having to ask for permission. It frees up the whole "
-"market and has been central to OpenStax being able to bring on partners. "
-"OpenStax sees a lot of customization of their materials. By enabling "
-"frictionless remixing, CC BY gives teachers control and academic freedom."
+"David thinks of the Attribution license (CC BY) as the <quote>innovation "
+"license.</quote> It’s core to the mission of OpenStax, letting people use "
+"their textbooks in innovative ways without having to ask for permission. It "
+"frees up the whole market and has been central to OpenStax being able to "
+"bring on partners. OpenStax sees a lot of customization of their materials. "
+"By enabling frictionless remixing, CC BY gives teachers control and academic "
+"freedom."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7111
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7132
msgid ""
"Using CC BY is also a good example of using strategies that traditional "
"publishers can’t. Traditional publishers rely on copyright to prevent others "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7121
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7142
msgid ""
"As of September 16, 2016, OpenStax has achieved some impressive results. "
"From the OpenStax at a Glance fact sheet from their recent press kit:"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7128
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7149
msgid "Books published: 23"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7133
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7154
msgid "Students who have used OpenStax: 1.6 million"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7138
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7159
msgid "Money saved for students: $155 million"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7143
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7164
msgid "Money saved for students in the 2016/17 academic year: $77 million"
msgstr ""
#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7149
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7170
msgid ""
"Schools that have used OpenStax: 2,668 (This number reflects all "
"institutions using at least one OpenStax textbook. Out of 2,668 schools, 517 "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7158
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7179
msgid ""
"While OpenStax has to date been focused on the United States, there is "
"overseas adoption especially in the science, technology, engineering, and "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7165
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7186
msgid ""
"OpenStax has primarily focused on introductory-level college courses where "
"there is high enrollment, but they are starting to think about verticals—a "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7173
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7194
msgid ""
"Finally, for OpenStax success is not just about the adoption of their "
"textbooks and student savings. There is a human aspect to the work that is "
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7186
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7207
msgid "Amanda Palmer"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7189
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7210
msgid "Amanda Palmer is a musician, artist, and writer. Based in the U.S."
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7193
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7214
msgid "<ulink url=\"http://amandapalmer.net\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7195
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7216
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: crowdfunding "
"(subscription-based), pay-what-you-want, charging for physical copies (book "
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7200
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7221
msgid "<emphasis role=\"strong\">Interview date</emphasis>: December 15, 2015"
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7210
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7232
msgid ""
"<ulink url=\"http://www.forbes.com/sites/zackomalleygreenburg/2015/04/16/"
"amanda-palmer-uncut-the-kickstarter-queen-on-spotify-patreon-and-taylor-"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7208
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7229
msgid ""
"Since the beginning of her career, Amanda Palmer has been on what she calls "
-"a “journey with no roadmap,” continually experimenting to find new ways to "
-"sustain her creative work.<placeholder type=\"footnote\" id=\"0\"/>"
+"a <quote>journey with no roadmap,</quote> continually experimenting to find "
+"new ways to sustain her creative work.<placeholder type=\"footnote\" id="
+"\"0\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7213
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7235
msgid ""
"In her best-selling book, The Art of Asking, Amanda articulates exactly what "
-"she has been and continues to strive for—“the ideal sweet spot . . . in "
-"which the artist can share freely and directly feel the reverberations of "
-"their artistic gifts to the community, and make a living doing that.”"
+"she has been and continues to strive for—<quote>the ideal sweet spot . . . "
+"in which the artist can share freely and directly feel the reverberations of "
+"their artistic gifts to the community, and make a living doing that.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7220
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7242
msgid ""
"While she seems to have successfully found that sweet spot for herself, "
"Amanda is the first to acknowledge there is no silver bullet. She thinks the "
-"digital age is both an exciting and frustrating time for creators. “On the "
-"one hand, we have this beautiful shareability,” Amanda said. “On the other, "
-"you’ve got a bunch of confused artists wondering how to make money to buy "
-"food so we can make more art.”"
+"digital age is both an exciting and frustrating time for creators. <quote>On "
+"the one hand, we have this beautiful shareability,</quote> Amanda said. "
+"<quote>On the other, you’ve got a bunch of confused artists wondering how to "
+"make money to buy food so we can make more art.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7229
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7251
msgid ""
"Amanda began her artistic career as a street performer. She would dress up "
"in an antique wedding gown, paint her face white, stand on a stack of milk "
"performance. She collected money in a hat. Most people walked by her without "
"stopping, but an essential few stopped to watch and drop some money into her "
"hat to show their appreciation. Rather than dwelling on the majority of "
-"people who ignored her, she felt thankful for those who stopped. “All I "
-"needed was . . . some people,” she wrote in her book. “Enough people. Enough "
-"to make it worth coming back the next day, enough people to help me make "
-"rent and put food on the table. Enough so I could keep making art.”"
+"people who ignored her, she felt thankful for those who stopped. <quote>All "
+"I needed was . . . some people,</quote> she wrote in her book. <quote>Enough "
+"people. Enough to make it worth coming back the next day, enough people to "
+"help me make rent and put food on the table. Enough so I could keep making "
+"art.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7243
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7265
msgid ""
"Amanda has come a long way from her street-performing days, but her career "
-"remains dominated by that same sentiment—finding ways to reach “her crowd” "
-"and feeling gratitude when she does. With her band the Dresden Dolls, Amanda "
-"tried the traditional path of signing with a record label. It didn’t take "
-"for a variety of reasons, but one of them was that the label had absolutely "
-"no interest in Amanda’s view of success. They wanted hits, but making music "
-"for the masses was never what Amanda and the Dresden Dolls set out to do."
+"remains dominated by that same sentiment—finding ways to reach <quote>her "
+"crowd</quote> and feeling gratitude when she does. With her band the Dresden "
+"Dolls, Amanda tried the traditional path of signing with a record label. It "
+"didn’t take for a variety of reasons, but one of them was that the label had "
+"absolutely no interest in Amanda’s view of success. They wanted hits, but "
+"making music for the masses was never what Amanda and the Dresden Dolls set "
+"out to do."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7254
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7276
msgid ""
"After leaving the record label in 2008, she began experimenting with "
"different ways to make a living. She released music directly to the public "
-"without involving a middle man, releasing digital files on a “pay what you "
-"want” basis and selling CDs and vinyl. She also made money from live "
-"performances and merchandise sales. Eventually, in 2012 she decided to try "
-"her hand at the sort of crowdfunding we know so well today. Her Kickstarter "
-"project started with a goal of $100,000, and she made $1.2 million. It "
-"remains one of the most successful Kickstarter projects of all time."
+"without involving a middle man, releasing digital files on a <quote>pay what "
+"you want</quote> basis and selling CDs and vinyl. She also made money from "
+"live performances and merchandise sales. Eventually, in 2012 she decided to "
+"try her hand at the sort of crowdfunding we know so well today. Her "
+"Kickstarter project started with a goal of $100,000, and she made $1.2 "
+"million. It remains one of the most successful Kickstarter projects of all "
+"time."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7266
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7288
msgid ""
"Today, Amanda has switched gears away from crowdfunding for specific "
"projects to instead getting consistent financial support from her fan base "
"on Patreon, a crowdfunding site that allows artists to get recurring "
"donations from fans. More than eight thousand people have signed up to "
-"support her so she can create music, art, and any other creative “thing” "
-"that she is inspired to make. The recurring pledges are made on a “per "
-"thing” basis. All of the content she makes is made freely available under an "
-"Attribution-NonCommercial-ShareAlike license (CC BY-NC-SA)."
+"support her so she can create music, art, and any other creative "
+"<quote>thing</quote> that she is inspired to make. The recurring pledges are "
+"made on a <quote>per thing</quote> basis. All of the content she makes is "
+"made freely available under an Attribution-NonCommercial-ShareAlike license "
+"(CC BY-NC-SA)."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7277
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7300
msgid ""
"Making her music and art available under Creative Commons licensing "
"undoubtedly limits her options for how she makes a living. But sharing her "
"to get ten emails per week from fans asking if they could use their music "
"for different projects. They said yes to all of the requests, as long as it "
"wasn’t for a completely for-profit venture. At the time, they used a short-"
-"form agreement written by Amanda herself. “I made everyone sign that "
+"form agreement written by Amanda herself. <quote>I made everyone sign that "
"contract so at least I wouldn’t be leaving the band vulnerable to someone "
-"later going on and putting our music in a Camel cigarette ad,” Amanda said. "
-"Once she discovered Creative Commons, adopting the licenses was an easy "
-"decision because it gave them a more formal, standardized way of doing what "
-"they had been doing all along. The NonCommercial licenses were a natural fit."
+"later going on and putting our music in a Camel cigarette ad,</quote> Amanda "
+"said. Once she discovered Creative Commons, adopting the licenses was an "
+"easy decision because it gave them a more formal, standardized way of doing "
+"what they had been doing all along. The NonCommercial licenses were a "
+"natural fit."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7295
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7318
msgid ""
"Amanda embraces the way her fans share and build upon her music. In The Art "
"of Asking, she wrote that some of her fans’ unofficial videos using her "
"music surpass the official videos in number of views on YouTube. Rather than "
-"seeing this sort of thing as competition, Amanda celebrates it. “We got into "
-"this because we wanted to share the joy of music,” she said."
+"seeing this sort of thing as competition, Amanda celebrates it. <quote>We "
+"got into this because we wanted to share the joy of music,</quote> she said."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7303
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7326
msgid ""
"This is symbolic of how nearly everything she does in her career is "
"motivated by a desire to connect with her fans. At the start of her career, "
"she and the band would throw concerts at house parties. As the gatherings "
-"grew, the line between fans and friends was completely blurred. “Not only "
-"did most our early fans know where I lived and where we practiced, but most "
-"of them had also been in my kitchen,” Amanda wrote in The Art of Asking."
+"grew, the line between fans and friends was completely blurred. <quote>Not "
+"only did most our early fans know where I lived and where we practiced, but "
+"most of them had also been in my kitchen,</quote> Amanda wrote in The Art of "
+"Asking."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7312
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7336
msgid ""
"Even though her fan base is now huge and global, she continues to seek this "
"sort of human connection with her fans. She seeks out face-to-face contact "
"the signing line after shows. It helps that Amanda has the kind of dynamic, "
"engaging personality that instantly draws people to her, but a big component "
"of her ability to connect with people is her willingness to listen. "
-"“Listening fast and caring immediately is a skill unto itself,” Amanda wrote."
+"<quote>Listening fast and caring immediately is a skill unto itself,</quote> "
+"Amanda wrote."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7324
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7348
msgid ""
"Another part of the connection fans feel with Amanda is how much they know "
"about her life. Rather than trying to craft a public persona or image, she "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7334
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7357
msgid ""
-"“With social media, we’re so concerned with the picture looking palatable "
-"and consumable that we forget that being human and showing the flaws and "
-"exposing the vulnerability actually create a deeper connection than just "
-"looking fantastic,” Amanda said. “Everything in our culture is telling us "
-"otherwise. But my experience has shown me that the risk of making yourself "
-"vulnerable is almost always worth it.”"
+"<quote>With social media, we’re so concerned with the picture looking "
+"palatable and consumable that we forget that being human and showing the "
+"flaws and exposing the vulnerability actually create a deeper connection "
+"than just looking fantastic,</quote> Amanda said. <quote>Everything in our "
+"culture is telling us otherwise. But my experience has shown me that the "
+"risk of making yourself vulnerable is almost always worth it.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7343
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7366
msgid ""
"Not only does she disclose intimate details of her life to them, she sleeps "
"on their couches, listens to their stories, cries with them. In short, she "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7353
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7376
msgid ""
"After years of investing time and energy into building trust with her fans, "
"she has a strong enough relationship with them to ask for support—through "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7363
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7385
msgid ""
-"“When you openly, radically trust people, they not only take care of you, "
-"they become your allies, your family,” she wrote. There really is a feeling "
-"of solidarity within her core fan base. From the beginning, Amanda and her "
-"band encouraged people to dress up for their shows. They consciously "
-"cultivated a feeling of belonging to their “weird little family.”"
+"<quote>When you openly, radically trust people, they not only take care of "
+"you, they become your allies, your family,</quote> she wrote. There really "
+"is a feeling of solidarity within her core fan base. From the beginning, "
+"Amanda and her band encouraged people to dress up for their shows. They "
+"consciously cultivated a feeling of belonging to their <quote>weird little "
+"family.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7371
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7393
msgid ""
"This sort of intimacy with fans is not possible or even desirable for every "
-"creator. “I don’t take for granted that I happen to be the type of person "
-"who loves cavorting with strangers,” Amanda said. “I recognize that it’s not "
-"necessarily everyone’s idea of a good time. Everyone does it differently. "
-"Replicating what I have done won’t work for others if it isn’t joyful to "
-"them. It’s about finding a way to channel energy in a way that is joyful to "
-"you.”"
+"creator. <quote>I don’t take for granted that I happen to be the type of "
+"person who loves cavorting with strangers,</quote> Amanda said. <quote>I "
+"recognize that it’s not necessarily everyone’s idea of a good time. Everyone "
+"does it differently. Replicating what I have done won’t work for others if "
+"it isn’t joyful to them. It’s about finding a way to channel energy in a way "
+"that is joyful to you.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7380
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7403
msgid ""
"Yet while Amanda joyfully interacts with her fans and involves them in her "
"work as much as possible, she does keep one job primarily to herself—writing "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7393
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7416
msgid ""
"For Amanda, the entire point of being an artist is to establish and maintain "
-"this connection. “It sounds so corny,” she said, “but my experience in forty "
-"years on this planet has pointed me to an obvious truth—that connection with "
-"human beings feels so much better and more fulfilling than approaching art "
-"through a capitalist lens. There is no more satisfying end goal than having "
-"someone tell you that what you do is genuinely of value to them.”"
+"this connection. <quote>It sounds so corny,</quote> she said, <quote>but my "
+"experience in forty years on this planet has pointed me to an obvious truth—"
+"that connection with human beings feels so much better and more fulfilling "
+"than approaching art through a capitalist lens. There is no more satisfying "
+"end goal than having someone tell you that what you do is genuinely of value "
+"to them.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7402
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7426
msgid ""
"As she explains it, when a fan gives her a ten-dollar bill, usually what "
"they are saying is that the money symbolizes some deeper value the music "
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7413
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7437
msgid "PLOS (Public Library of Science)"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7416
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7440
msgid ""
"PLOS (Public Library of Science) is a nonprofit that publishes a library of "
"academic journals and other scientific literature. Founded in 2000 in the U."
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7421
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7445
msgid "<ulink url=\"http://plos.org\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7423
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7447
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging content "
"creators an author processing charge to be featured in the journal"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7427
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7451
msgid "<emphasis role=\"strong\">Interview date</emphasis>: March 7, 2016"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7429
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7453
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: Louise Page, publisher"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7437
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7461
msgid ""
"The Public Library of Science (PLOS) began in 2000 when three leading "
"scientists—Harold E. Varmus, Patrick O. Brown, and Michael Eisen—started an "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7451
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7475
msgid ""
"Traditionally, academic publishing begins with an author submitting a "
"manuscript to a publisher. After in-house technical and ethical "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7462
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7486
msgid ""
"For Louise Page, the current publisher of PLOS, this traditional model "
"results in inequity. Access is restricted to those who can pay. Most "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7474
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7498
msgid ""
"That new model became known as open access. That is, free and open "
"availability on the Internet. Open-access research articles are not behind a "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7486
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7510
msgid ""
"However, open access requires rethinking the business model of research "
"publication. Rather than charge a subscription fee to access the journal, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7498
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7522
msgid ""
"Calculating the article-processing charge involves taking all the costs "
"associated with publishing the journal and determining a cost per article "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7507
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7531
msgid ""
"PLOS believes that lack of funds should not be a barrier to publication. "
"Since its inception, PLOS has provided fee support for individuals and "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7513
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7537
msgid ""
"Louise identifies marketing as one area of big difference between PLOS and "
"traditional journal publishers. Traditional journals have to invest heavily "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7530
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7554
msgid ""
"For Louise, PLOS would not exist without the Attribution license (CC BY). "
"This makes it very clear what rights are associated with the content and "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7538
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7562
msgid ""
"PLOS also has a broad open-data policy. To get their research paper "
"published, PLOS authors must also make their data available in a public "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7543
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7567
msgid ""
"Business-operation costs associated with the open-access model still largely "
"follow the existing publishing model. PLOS journals are online only, but the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7552
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7576
msgid ""
"Researchers are influenced by journal rankings, which reflect the place of a "
"journal within its field, the relative difficulty of being published in that "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7558
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7582
msgid ""
"The promotion and tenure of researchers are partially based how many times "
"other researchers cite their articles. Louise says when researchers want to "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7567
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7591
msgid ""
"Louise believes that open access has been a huge success, progressing from a "
"movement led by a small cadre of researchers to something that is now "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7575
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7599
msgid ""
"PLOS further disrupted the traditional journal-publishing model by "
"pioneering the concept of a megajournal. The PLOS ONE megajournal, launched "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7599
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7623
msgid ""
"Louise outlined some other aspects of the research-journal business model "
"PLOS is experimenting with, describing each as a kind of slider that could "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7604
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7628
msgid ""
"One slider is time to publication. Time to publication may shorten as "
"journals get better at providing quicker decisions to authors. However, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7611
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7635
msgid ""
"Peer review is another part of the process that could change. It’s possible "
"to redefine what peer review actually is, when to review, and what "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7623
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7647
msgid ""
"Louise says research with negative outcomes is almost as important as "
"positive results. If journals published more research with negative "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7630
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7654
msgid ""
"Another adjustable practice is the sharing of articles at early preprint "
"stages. Publication of research in a peer-reviewed journal can take a long "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7648
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7672
msgid ""
"What constitutes a journal article could also change. The idea of a research "
"article as printed, bound, and in a library stack is outdated. Digital and "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7662
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7686
msgid "<ulink url=\"http://collections.plos.org\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7666
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7690
msgid "<ulink url=\"http://plos.org/article-level-metrics\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7658
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7682
msgid ""
"As journals scale up, and new journals are introduced, more and more "
"information is being pushed out to readers, making the experience feel like "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7671
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7695
msgid ""
"The big picture for PLOS going forward is to combine and adjust these "
"experimental practices in ways that continue to improve accessibility and "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7681
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7705
msgid ""
"For PLOS, success is not about revenue. Success is about proving that "
"scientific research can be communicated rapidly and economically at scale, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7691
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7715
msgid ""
"Ultimately, for PLOS, its authors, and its readers, success is about making "
"research discoverable, available, and reproducible for the advancement of "
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7697
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7721
msgid "Rijksmuseum"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7700
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7724
msgid ""
"The Rijksmuseum is a Dutch national museum dedicated to art and history. "
"Founded in 1800 in the Netherlands"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7704
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7728
msgid "<ulink url=\"http://www.rijksmuseum.nl\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7706
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7730
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: grants and government "
"funding, charging for in-person version (museum admission), selling "
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7710
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7734
msgid "<emphasis role=\"strong\">Interview date</emphasis>: December 11, 2015"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7713
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7737
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: Lizzy Jongma, the data "
"manager of the collections information department"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7721
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7745
msgid ""
"The Rijksmuseum, a national museum in the Netherlands dedicated to art and "
"history, has been housed in its current building since 1885. The monumental "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7737
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7761
msgid ""
"By the time Lizzy Jongma joined the Rijksmuseum in 2011 as a data manager, "
"staff were fed up with the situation the museum was in. They also realized "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7751
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7775
msgid ""
"It was effective but a bit boring. It was just data. A hackathon they were "
"invited to got them to start talking about events like that as having "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7762
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7786
msgid "<ulink url=\"http://www.europeana.eu/portal/en\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7760
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7784
msgid ""
"Then, Lizzy says, Europeana came along. Europeana is Europe’s digital "
"library, museum, and archive for cultural heritage.<placeholder type="
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7774
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7798
msgid ""
-"They realized that they don’t “own” the collection and couldn’t "
+"They realized that they don’t <quote>own</quote> the collection and couldn’t "
"realistically monitor and enforce compliance with the restrictive licensing "
"terms they currently had in place. For example, many copies and versions of "
"Vermeer’s Milkmaid (part of their collection) were already online, many of "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7787
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7811
msgid ""
"In 2011 the Rijksmuseum began making their digital photos of works known to "
"be free of copyright available online, using Creative Commons CC0 to place "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7801
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7825
msgid ""
"In 2013 the Rijksmuseum changed its business model. They Creative Commons "
"licensed their highest-quality images and released them online for free. "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7812
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7836
msgid ""
"Releasing these high-quality images for free reduced the number of poor-"
"quality images that were proliferating. The high-quality image of Vermeer’s "
"found in other platforms. For example, Rijksmuseum images are now used in "
"thousands of Wikipedia articles, receiving ten to eleven million views per "
"month. This extends Rijksmuseum’s reach far beyond the scope of its website. "
-"Sharing these images online creates what Lizzy calls the “Mona Lisa effect,” "
-"where a work of art becomes so famous that people want to see it in real "
-"life by visiting the actual museum."
+"Sharing these images online creates what Lizzy calls the <quote>Mona Lisa "
+"effect,</quote> where a work of art becomes so famous that people want to "
+"see it in real life by visiting the actual museum."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7827
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7851
msgid ""
"Every museum tends to be driven by the number of physical visitors. The "
"Rijksmuseum is primarily publicly funded, receiving roughly 70 percent of "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7835
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7859
msgid ""
"As museums create a digital presence for themselves and put up digital "
"representations of their collection online, there’s frequently a worry that "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7855
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7879
msgid "<ulink url=\"http://www.rijksmuseum.nl/en/rijksstudio\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7849
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7873
msgid ""
"In 2011 the Rijksmuseum received €1 million from the Dutch lottery to create "
"a new web presence that would be different from any other museum’s. In "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7858
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7882
msgid ""
"The Rijksstudio gives users access to over two hundred thousand high-quality "
"digital representations of masterworks from the collection. Users can zoom "
"in to any work and even clip small parts of images they like. Rijksstudio is "
-"a bit like Pinterest. You can “like” works and compile your personal "
-"favorites, and you can share them with friends or download them free of "
-"charge. All the images in the Rijksstudio are copyright and royalty free, "
-"and users are encouraged to use them as they like, for private or even "
+"a bit like Pinterest. You can <quote>like</quote> works and compile your "
+"personal favorites, and you can share them with friends or download them "
+"free of charge. All the images in the Rijksstudio are copyright and royalty "
+"free, and users are encouraged to use them as they like, for private or even "
"commercial purposes."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7869
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7893
msgid ""
"Users have created over 276,000 Rijksstudios, generating their own themed "
"virtual exhibitions on a wide variety of topics ranging from tapestries to "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7876
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7900
msgid ""
"Some contemporary artists who have works in the Rijksmuseum collection "
"contacted them to ask why their works were not included in the Rijksstudio. "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7896
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7920
msgid ""
"<ulink url=\"http://www.etsy.com/ca/listing/175696771/fringe-kimono-silk-"
"kimono-kimono-robe\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7887
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7911
msgid ""
"The Rijksmuseum believes that art stimulates entrepreneurial activity. The "
"line between creative and commercial can be blurry. As Lizzy says, even "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7900
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7924
msgid ""
"<ulink url=\"http://www.rijksmuseum.nl/en/rijksstudio-award\"/>; the 2014 "
"award: <ulink url=\"http://www.rijksmuseum.nl/en/rijksstudio-award-2014\"/>; "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7912
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7936
msgid ""
"<ulink url=\"http://www.rijksmuseum.nl/nl/rijksstudio/142328--nominees-"
"rijksstudio-award/creaties/ba595afe-452d-46bd-9c8c-48dcbdd7f0a4\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7899
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7923
msgid ""
"In 2013 the Rijksmuseum organized their first high-profile design "
"competition, known as the Rijksstudio Award.<placeholder type=\"footnote\" "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7918
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7942
msgid ""
"For the next iteration of the Rijksstudio, the Rijksmuseum is considering an "
"upload tool, for people to upload their own works of art, and enhanced "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7924
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7948
msgid ""
"Going with a more open business model generated lots of publicity for the "
"Rijksmuseum. They were one of the first museums to open up their collection "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7933
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7957
msgid ""
"The Rijksmuseum has been experimenting with other ways to invite the public "
"to look at and interact with their collection. On an international day "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7946
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7970
msgid ""
"For the Rijksmuseum, adopting an open business model was scary. They came "
"up with many worst-case scenarios, imagining all kinds of awful things "
"people might do with the museum’s works. But Lizzy says those fears did not "
-"come true because “ninety-nine percent of people have respect for great "
-"art.” Many museums think they can make a lot of money by selling things "
-"related to their collection. But in Lizzy’s experience, museums are usually "
-"bad at selling things, and sometimes efforts to generate a small amount of "
-"money block something much bigger—the real value that the collection has. "
-"For Lizzy, clinging to small amounts of revenue is being penny-wise but "
-"pound-foolish. For the Rijksmuseum, a key lesson has been to never lose "
-"sight of its vision for the collection. Allowing access to and use of their "
-"collection has generated great promotional value—far more than the previous "
-"practice of charging fees for access and use. Lizzy sums up their "
-"experience: “Give away; get something in return. Generosity makes people "
-"happy to join you and help out.”"
+"come true because <quote>ninety-nine percent of people have respect for "
+"great art.</quote> Many museums think they can make a lot of money by "
+"selling things related to their collection. But in Lizzy’s experience, "
+"museums are usually bad at selling things, and sometimes efforts to generate "
+"a small amount of money block something much bigger—the real value that the "
+"collection has. For Lizzy, clinging to small amounts of revenue is being "
+"penny-wise but pound-foolish. For the Rijksmuseum, a key lesson has been to "
+"never lose sight of its vision for the collection. Allowing access to and "
+"use of their collection has generated great promotional value—far more than "
+"the previous practice of charging fees for access and use. Lizzy sums up "
+"their experience: <quote>Give away; get something in return. Generosity "
+"makes people happy to join you and help out.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7966
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7990
msgid "Shareable"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7969
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7993
msgid ""
"Shareable is an online magazine about sharing. Founded in 2009 in the U.S."
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7973
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7997
msgid "<ulink url=\"http://www.shareable.net\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7975
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:7999
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: grant funding, "
"crowdfunding (project-based), donations, sponsorships"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7978
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8002
msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 24, 2016"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7981
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8005
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: Neal Gorenflo, cofounder "
"and executive editor"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:7989
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8013
msgid ""
"In 2013, Shareable faced an impasse. The nonprofit online publication had "
"helped start a sharing movement four years prior, but over time, they "
"watched one part of the movement stray from its ideals. As giants like Uber "
-"and Airbnb gained ground, attention began to center on the “sharing economy” "
-"we know now—profit-driven, transactional, and loaded with venture-capital "
-"money. Leaders of corporate start-ups in this domain invited Shareable to "
-"advocate for them. The magazine faced a choice: ride the wave or stand on "
-"principle."
+"and Airbnb gained ground, attention began to center on the <quote>sharing "
+"economy</quote> we know now—profit-driven, transactional, and loaded with "
+"venture-capital money. Leaders of corporate start-ups in this domain invited "
+"Shareable to advocate for them. The magazine faced a choice: ride the wave "
+"or stand on principle."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8000
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8024
msgid ""
"As an organization, Shareable decided to draw a line in the sand. In 2013, "
"the cofounder and executive editor Neal Gorenflo wrote an opinion piece in "
"Valley version of the sharing economy, while contrasting it with aspects of "
"the real sharing economy like open-source software, participatory budgeting "
"(where citizens decide how a public budget is spent), cooperatives, and "
-"more. He wrote, “It’s not so much that collaborative consumption is dead, "
-"it’s more that it risks dying as it gets absorbed by the ‘Borg.’”"
+"more. He wrote, <quote>It’s not so much that collaborative consumption is "
+"dead, it’s more that it risks dying as it gets absorbed by the <quote>Borg.</"
+"quote></quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8012
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8036
msgid ""
"Neal said their public critique of the corporate sharing economy defined "
"what Shareable was and is. He does not think the magazine would still be "
-"around had they chosen differently. “We would have gotten another type of "
-"audience, but it would have spelled the end of us,” he said. “We are a "
-"small, mission-driven organization. We would never have been able to weather "
-"the criticism that Airbnb and Uber are getting now.”"
+"around had they chosen differently. <quote>We would have gotten another type "
+"of audience, but it would have spelled the end of us,</quote> he said. "
+"<quote>We are a small, mission-driven organization. We would never have been "
+"able to weather the criticism that Airbnb and Uber are getting now.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8021
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8046
msgid ""
"Interestingly, impassioned supporters are only a small sliver of Shareable’s "
"total audience. Most are casual readers who come across a Shareable story "
"choosing principles over the possibility of riding the coattails of the "
"major corporate players in the sharing space saved Shareable’s credibility. "
"Although they became detached from the corporate sharing economy, the online "
-"magazine became the voice of the “real sharing economy” and continued to "
-"grow their audience."
+"magazine became the voice of the <quote>real sharing economy</quote> and "
+"continued to grow their audience."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8032
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8057
msgid ""
"Shareable is a magazine, but the content they publish is a means to "
"furthering their role as a leader and catalyst of a movement. Shareable "
-"became a leader in the movement in 2009. “At that time, there was a sharing "
-"movement bubbling beneath the surface, but no one was connecting the dots,” "
-"Neal said. “We decided to step into that space and take on that role.” The "
-"small team behind the nonprofit publication truly believed sharing could be "
-"central to solving some of the major problems human beings face—resource "
-"inequality, social isolation, and global warming."
+"became a leader in the movement in 2009. <quote>At that time, there was a "
+"sharing movement bubbling beneath the surface, but no one was connecting the "
+"dots,</quote> Neal said. <quote>We decided to step into that space and take "
+"on that role.</quote> The small team behind the nonprofit publication truly "
+"believed sharing could be central to solving some of the major problems "
+"human beings face—resource inequality, social isolation, and global warming."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8043
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8069
msgid ""
"They have worked hard to find ways to tell stories that show different "
-"metrics for success. “We wanted to change the notion of what constitutes the "
-"good life,” Neal said. While they started out with a very broad focus on "
-"sharing generally, today they emphasize stories about the physical commons "
-"like “sharing cities” (i.e., urban areas managed in a sustainable, "
-"cooperative way), as well as digital platforms that are run democratically. "
-"They particularly focus on how-to content that help their readers make "
-"changes in their own lives and communities."
+"metrics for success. <quote>We wanted to change the notion of what "
+"constitutes the good life,</quote> Neal said. While they started out with a "
+"very broad focus on sharing generally, today they emphasize stories about "
+"the physical commons like <quote>sharing cities</quote> (i.e., urban areas "
+"managed in a sustainable, cooperative way), as well as digital platforms "
+"that are run democratically. They particularly focus on how-to content that "
+"help their readers make changes in their own lives and communities."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8054
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8081
msgid ""
"More than half of Shareable’s stories are written by paid journalists that "
-"are contracted by the magazine. “Particularly in content areas that are a "
-"priority for us, we really want to go deep and control the quality,” Neal "
-"said. The rest of the content is either contributed by guest writers, often "
-"for free, or written by other publications from their network of content "
-"publishers. Shareable is a member of the Post Growth Alliance, which "
-"facilitates the sharing of content and audiences among a large and growing "
-"group of mostly nonprofits. Each organization gets a chance to present "
-"stories to the group, and the organizations can use and promote each other’s "
-"stories. Much of the content created by the network is licensed with "
-"Creative Commons."
+"are contracted by the magazine. <quote>Particularly in content areas that "
+"are a priority for us, we really want to go deep and control the quality,</"
+"quote> Neal said. The rest of the content is either contributed by guest "
+"writers, often for free, or written by other publications from their network "
+"of content publishers. Shareable is a member of the Post Growth Alliance, "
+"which facilitates the sharing of content and audiences among a large and "
+"growing group of mostly nonprofits. Each organization gets a chance to "
+"present stories to the group, and the organizations can use and promote each "
+"other’s stories. Much of the content created by the network is licensed "
+"with Creative Commons."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8068
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8096
msgid ""
"All of Shareable’s original content is published under the Attribution "
"license (CC BY), meaning it can be used for any purpose as long as credit is "
"given to Shareable. Creative Commons licensing is aligned with Shareable’s "
"vision, mission, and identity. That alone explains the organization’s "
"embrace of the licenses for their content, but Neal also believes CC "
-"licensing helps them increase their reach. “By using CC licensing,” he said, "
-"“we realized we could reach far more people through a formal and informal "
-"network of republishers or affiliates. That has definitely been the case. "
-"It’s hard for us to measure the reach of other media properties, but most of "
-"the outlets who republish our work have much bigger audiences than we do.”"
+"licensing helps them increase their reach. <quote>By using CC licensing,</"
+"quote> he said, <quote>we realized we could reach far more people through a "
+"formal and informal network of republishers or affiliates. That has "
+"definitely been the case. It’s hard for us to measure the reach of other "
+"media properties, but most of the outlets who republish our work have much "
+"bigger audiences than we do.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8082
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8111
msgid ""
"In addition to their regular news and commentary online, Shareable has also "
"experimented with book publishing. In 2012, they worked with a traditional "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8092
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8121
msgid ""
"In 2016, Shareable self-published a book of curated Shareable stories called "
"How to: Share, Save Money and Have Fun. The book was available for sale, but "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8099
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8128
msgid ""
"This recent book is one of many fund-raising experiments Shareable has "
"conducted in recent years. Currently, Shareable is primarily funded by "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8109
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8138
msgid ""
"For Shareable, success is very much about their impact on the world. This is "
-"true for Neal, but also for everyone who works for Shareable. “We attract "
-"passionate people,” Neal said. At times, that means employees work so hard "
-"they burn out. Neal tries to stress to the Shareable team that another part "
-"of success is having fun and taking care of yourself while you do something "
-"you love. “A central part of human beings is that we long to be on a great "
-"adventure with people we love,” he said. “We are a species who look over the "
-"horizon and imagine and create new worlds, but we also seek the comfort of "
-"hearth and home.”"
+"true for Neal, but also for everyone who works for Shareable. <quote>We "
+"attract passionate people,</quote> Neal said. At times, that means "
+"employees work so hard they burn out. Neal tries to stress to the Shareable "
+"team that another part of success is having fun and taking care of yourself "
+"while you do something you love. <quote>A central part of human beings is "
+"that we long to be on a great adventure with people we love,</quote> he "
+"said. <quote>We are a species who look over the horizon and imagine and "
+"create new worlds, but we also seek the comfort of hearth and home.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8121
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8151
msgid ""
"In 2013, Shareable ran its first crowdfunding campaign to launch their "
"Sharing Cities Network. Neal said at first they were on pace to fail "
"spectacularly. They called in their advisers in a panic and asked for help. "
-"The advice they received was simple—“Sit your ass in a chair and start "
-"making calls.” That’s exactly what they did, and they ended up reaching "
-"their $50,000 goal. Neal said the campaign helped them reach new people, but "
-"the vast majority of backers were people in their existing base."
+"The advice they received was simple—<quote>Sit your ass in a chair and start "
+"making calls.</quote> That’s exactly what they did, and they ended up "
+"reaching their $50,000 goal. Neal said the campaign helped them reach new "
+"people, but the vast majority of backers were people in their existing base."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8131
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8161
msgid ""
"For Neal, this symbolized how so much of success comes down to "
"relationships. Over time, Shareable has invested time and energy into the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8138
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8168
msgid ""
"Shareable began hosting events in 2010. These events were designed to bring "
"the sharing community together. But over time they realized they could reach "
-"far more people if they helped their readers to host their own events. “If "
-"we wanted to go big on a conference, there was a huge risk and huge staffing "
-"needs, plus only a fraction of our community could travel to the event,” "
-"Neal said. Enabling others to create their own events around the globe "
-"allowed them to scale up their work more effectively and reach far more "
-"people. Shareable has catalyzed three hundred different events reaching over "
-"twenty thousand people since implementing this strategy three years ago. "
-"Going forward, Shareable is focusing the network on creating and "
-"distributing content meant to spur local action. For instance, Shareable "
-"will publish a new CC-licensed book in 2017 filled with ideas for their "
-"network to implement."
+"far more people if they helped their readers to host their own events. "
+"<quote>If we wanted to go big on a conference, there was a huge risk and "
+"huge staffing needs, plus only a fraction of our community could travel to "
+"the event,</quote> Neal said. Enabling others to create their own events "
+"around the globe allowed them to scale up their work more effectively and "
+"reach far more people. Shareable has catalyzed three hundred different "
+"events reaching over twenty thousand people since implementing this strategy "
+"three years ago. Going forward, Shareable is focusing the network on "
+"creating and distributing content meant to spur local action. For instance, "
+"Shareable will publish a new CC-licensed book in 2017 filled with ideas for "
+"their network to implement."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8155
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8185
msgid ""
"Neal says Shareable stumbled upon this strategy, but it seems to perfectly "
"encapsulate just how the commons is supposed to work. Rather than a one-"
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8163
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8193
msgid "Siyavula"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8166
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8196
msgid ""
"Siyavula is a for-profit educational-technology company that creates "
"textbooks and integrated learning experiences. Founded in 2012 in South "
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8171
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8201
msgid "<ulink url=\"http://www.siyavula.com\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8173
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8203
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging for custom "
"services, sponsorships"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8176
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8206
msgid "<emphasis role=\"strong\">Interview date</emphasis>: April 5, 2016"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8178
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8208
msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Mark Horner, CEO"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8185
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8215
msgid ""
"Openness is a key principle for Siyavula. They believe that every learner "
"and teacher should have access to high-quality educational resources, as "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8193
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8223
msgid ""
"In terms of creating an open business model that involves Creative Commons, "
"Siyavula—and its founder, Mark Horner—have been around the block a few "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8200
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8230
msgid ""
"It all started in 2002, when Mark and several other colleagues at the "
"University of Cape Town in South Africa founded the Free High School Science "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8211
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8241
msgid "<ulink url=\"http://www.gnu.org/licenses/fdl\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8208
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8238
msgid ""
"As physicists, Mark and his colleagues were advocates of open-source "
"software. To make the books open and free, they adopted the Free Software "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8217
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8247
msgid ""
"In 2007, the Shuttleworth Foundation offered funding support to make the "
"textbooks available for trial use at more schools. Surveys before and after "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8225
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8255
msgid ""
"But the development of new textbooks froze at this stage. Mark shifted his "
"focus to rural schools, which didn’t have textbooks at all, and looked into "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8235
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8265
msgid "<ulink url=\"http://www.capetowndeclaration.org\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8231
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8261
msgid ""
"In 2007, Shuttleworth and the Open Society Institute convened a group of "
"open-education activists for a small but lively meeting in Cape Town. One "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8240
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8270
msgid ""
"They wrote six original textbooks. A small publishing company offered "
"Shuttleworth the option to buy out the publisher’s existing K–9 content for "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8248
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8278
msgid ""
"Mark wanted to build out the remaining curricula collaboratively through "
"communities of practice—that is, with fellow educators and writers. Although "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8267
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8297
msgid "<ulink url=\"http://cnx.org\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8263
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8293
msgid ""
"Not only did Mark want the resources to be shareable, he wanted all teachers "
"to be able to remix and edit the content. Mark and his team had to come up "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8271
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8301
msgid ""
"Then the Shuttleworth Foundation decided to completely restructure its work "
"as a foundation into a fellowship model (for reasons completely unrelated to "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8278
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8308
msgid ""
"Mark and his team experimented with several different strategies. They "
"tried creating an authoring and hosting platform called Full Marks so that "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8286
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8316
msgid ""
"Then the South African government approached Siyavula with an interest in "
"printing out the original six Free High School Science Texts (math and "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8294
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8324
msgid ""
"They began to conceive of the six books as having massive marketing "
"potential for Siyavula. Printing Siyavula books for every kid in South "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8303
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8333
msgid ""
"Mark and his team began imagining what they could develop beyond what was in "
"the textbooks as a service they charge for. One key thing you can’t do well "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8316
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8346
msgid ""
"The costs for using Intelligent Practice were set very low, making it "
"accessible even to those with limited financial means. Siyavula was going "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8322
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8352
msgid ""
"The government distributed the books to 1.5 million students, but there was "
"an unexpected wrinkle: the books were delivered late. Rather than wait, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8331
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8361
msgid ""
"Siyavula’s site did see a dramatic increase in traffic. They got five "
"hundred thousand visitors per month to their math site and the same number "
-"to their science site. Two-fifths of the traffic was reading on a “feature "
-"phone” (a nonsmartphone with no apps). People on basic phones were reading "
-"math and science on a two-inch screen at all hours of the day. To Mark, it "
-"was quite amazing and spoke to a need they were servicing."
+"to their science site. Two-fifths of the traffic was reading on a "
+"<quote>feature phone</quote> (a nonsmartphone with no apps). People on basic "
+"phones were reading math and science on a two-inch screen at all hours of "
+"the day. To Mark, it was quite amazing and spoke to a need they were "
+"servicing."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8340
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8370
msgid ""
"At first, the Intelligent Practice services could only be paid using a "
"credit card. This proved problematic, especially for those in the low-income "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8349
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8379
msgid ""
"Mark describes this as the first version of Siyavula’s business model: open "
"textbooks serving as marketing material and driving traffic to your site, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8355
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8385
msgid ""
"For Mark a key decision for Siyavula’s business was to focus on how they can "
"add value on top of their basic service. They’ll charge only if they are "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8364
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8394
msgid ""
"Version two of Siyavula’s business model was a big, ambitious idea—scale up. "
"They also decided to sell the Intelligent Practice service to schools "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8375
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8405
msgid ""
"Teachers get a dashboard that allows them to monitor the progress of an "
"entire class or view an individual learner’s results. They can see the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8384
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8414
msgid ""
"Based on the success of this effort, Siyavula decided to substantially "
"increase the production of open educational resources so they could provide "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8395
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8425
msgid "<ulink url=\"http://www.siyavula.com/products-primary-school.html\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8392
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8422
msgid ""
"In partnership with, and sponsored by, the Sasol Inzalo Foundation, Siyavula "
"produced a series of natural sciences and technology workbooks for grades 4 "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8399
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8429
msgid ""
"Through this experience, Siyavula learned they could get sponsors to help "
"fund openly licensed textbooks. It helped that Siyavula had by this time "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8409
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8439
msgid ""
"The Siyavula books that are reviewed, approved, and branded by the "
"government are freely and openly available on Siyavula’s website under an "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8417
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8447
msgid ""
"Although the South African government paid to print and distribute hard "
"copies of the books to schoolkids, Siyavula itself received no funding from "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8428
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8458
msgid ""
"Using Siyavula books generated huge savings for the government. Providing "
"students with a traditionally published grade 12 science or math textbook "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8438
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8468
msgid ""
"Just as Siyavula was planning to scale up the production of open textbooks "
"even more, the South African government changed its textbook policy. To save "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8446
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8476
msgid ""
"Rather than producing more textbooks, Siyavula focused on improving its "
"Intelligent Practice technology for its existing books. Mark calls this "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8457
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8487
msgid ""
"Mark says sales are way up, and they are really nailing Intelligent "
"Practice. Schools continue to use their open textbooks. The government-"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8464
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8494
msgid ""
"Siyavula is exploring a range of enhancements to their business model. These "
"include charging a small amount for assessment services provided over the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8472
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8502
msgid ""
"Siyavula is a for-profit business but one with a social mission. Their "
"shareholders’ agreement lists lots of requirements around openness for "
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8488
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8518
msgid "SparkFun"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8491
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8521
msgid ""
"SparkFun is an online electronics retailer specializing in open hardware. "
"Founded in 2003 in the U.S."
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8495
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8525
msgid "<ulink url=\"http://www.sparkfun.com\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8497
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8527
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging for physical "
"copies (electronics sales)"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8500
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8530
msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 29, 2016"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8503
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8533
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: Nathan Seidle, founder"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8511
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8541
msgid ""
"SparkFun founder and former CEO Nathan Seidle has a picture of himself "
"holding up a clone of a SparkFun product in an electronics market in China, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8518
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8547
msgid ""
-"“Being copied is the greatest earmark of flattery and success,” Nathan said. "
-"“I thought it was so cool that they were selling to a market we were never "
-"going to get access to otherwise. It was evidence of our impact on the "
-"world.”"
+"<quote>Being copied is the greatest earmark of flattery and success,</quote> "
+"Nathan said. <quote>I thought it was so cool that they were selling to a "
+"market we were never going to get access to otherwise. It was evidence of "
+"our impact on the world.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8524
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8553
msgid ""
"This worldview runs through everything SparkFun does. SparkFun is an "
"electronics manufacturer. The company sells its products directly to the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8533
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8562
msgid ""
-"Nathan believes open licensing is good for the world. “It touches on our "
-"natural human instinct to share,” he said. But he also strongly believes it "
-"makes SparkFun better at what they do. They encourage copying, and their "
-"products are copied at a very fast rate, often within ten to twelve weeks of "
-"release. This forces the company to compete on something other than product "
-"design, or what most commonly consider their intellectual property."
+"Nathan believes open licensing is good for the world. <quote>It touches on "
+"our natural human instinct to share,</quote> he said. But he also strongly "
+"believes it makes SparkFun better at what they do. They encourage copying, "
+"and their products are copied at a very fast rate, often within ten to "
+"twelve weeks of release. This forces the company to compete on something "
+"other than product design, or what most commonly consider their intellectual "
+"property."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8542
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8571
msgid ""
-"“We compete on business principles,” Nathan said. “Claiming your territory "
-"with intellectual property allows you to get comfy and rest on your laurels. "
-"It gives you a safety net. We took away that safety net.”"
+"<quote>We compete on business principles,</quote> Nathan said. "
+"<quote>Claiming your territory with intellectual property allows you to get "
+"comfy and rest on your laurels. It gives you a safety net. We took away that "
+"safety net.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8548
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8577
msgid ""
"The result is an intense company-wide focus on product development and "
-"improvement. “Our products are so much better than they were five years "
-"ago,” Nathan said. “We used to just sell products. Now it’s a product plus a "
-"video, a seventeen-page hookup guide, and example firmware on three "
-"different platforms to get you up and running faster. We have gotten better "
-"because we had to in order to compete. As painful as it is for us, it’s "
-"better for the customers.”"
+"improvement. <quote>Our products are so much better than they were five "
+"years ago,</quote> Nathan said. <quote>We used to just sell products. Now "
+"it’s a product plus a video, a seventeen-page hookup guide, and example "
+"firmware on three different platforms to get you up and running faster. We "
+"have gotten better because we had to in order to compete. As painful as it "
+"is for us, it’s better for the customers.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8558
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8587
msgid ""
"SparkFun parts are available on eBay for lower prices. But people come "
"directly to SparkFun because SparkFun makes their lives easier. The example "
"code works; there is a service number to call; they ship replacement parts "
"the day they get a service call. They invest heavily in service and support. "
-"“I don’t believe businesses should be competing with IP [intellectual "
-"property] barriers,” Nathan said. “This is the stuff they should be "
-"competing on.”"
+"<quote>I don’t believe businesses should be competing with IP [intellectual "
+"property] barriers,</quote> Nathan said. <quote>This is the stuff they "
+"should be competing on.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8567
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8597
msgid ""
"SparkFun’s company history began in Nathan’s college dorm room. He spent a "
"lot of time experimenting with and building electronics, and he realized "
-"there was a void in the market. “If you wanted to place an order for "
-"something,” he said, “you first had to search far and wide to find it, and "
-"then you had to call or fax someone.” In 2003, during his third year of "
-"college, he registered <ulink url=\"http://sparkfun.com\"/> and started "
-"reselling products out of his bedroom. After he graduated, he started making "
-"and selling his own products."
+"there was a void in the market. <quote>If you wanted to place an order for "
+"something,</quote> he said, <quote>you first had to search far and wide to "
+"find it, and then you had to call or fax someone.</quote> In 2003, during "
+"his third year of college, he registered <ulink url=\"http://sparkfun.com\"/"
+"> and started reselling products out of his bedroom. After he graduated, he "
+"started making and selling his own products."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8578
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8609
msgid ""
"Once he started designing his own products, he began putting the software "
"and schematics online to help with technical support. After doing some "
"research on licensing options, he chose Creative Commons licenses because he "
-"was drawn to the “human-readable deeds” that explain the licensing terms in "
-"simple terms. SparkFun still uses CC licenses for all of the schematics and "
-"firmware for the products they create."
+"was drawn to the <quote>human-readable deeds</quote> that explain the "
+"licensing terms in simple terms. SparkFun still uses CC licenses for all of "
+"the schematics and firmware for the products they create."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8587
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8618
msgid ""
"The company has grown from a solo project to a corporation with 140 "
"employees. In 2015, SparkFun earned $33 million in revenue. Selling "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8596
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8627
msgid ""
"SparkFun also has an educational department dedicated to creating a hands-on "
"curriculum to teach students about electronics using prototyping parts. "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8604
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8634
msgid ""
-"“We have the burden and opportunity to educate the next generation of "
-"technical citizens,” Nathan said. “Our goal is to affect the lives of three "
-"hundred and fifty thousand high school students by 2020.”"
+"<quote>We have the burden and opportunity to educate the next generation of "
+"technical citizens,</quote> Nathan said. <quote>Our goal is to affect the "
+"lives of three hundred and fifty thousand high school students by 2020.</"
+"quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8610
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8640
msgid ""
"The Creative Commons license underlying all of SparkFun’s products is "
"central to this mission. The license not only signals a willingness to "
"share, but it also expresses a desire for others to get in and tinker with "
"their products, both to learn and to make their products better. SparkFun "
-"uses the Attribution-ShareAlike license (CC BY-SA), which is a “copyleft” "
-"license that allows people to do anything with the content as long as they "
-"provide credit and make any adaptations available under the same licensing "
-"terms."
+"uses the Attribution-ShareAlike license (CC BY-SA), which is a "
+"<quote>copyleft</quote> license that allows people to do anything with the "
+"content as long as they provide credit and make any adaptations available "
+"under the same licensing terms."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8621
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8651
msgid ""
"From the beginning, Nathan has tried to create a work environment at "
"SparkFun that he himself would want to work in. The result is what appears "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8632
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8662
msgid ""
"The public event, called the Autonomous Vehicle Competition, brings in a "
"thousand to two thousand customers and other technology enthusiasts from "
"around the area to race their own self-created bots against each other, "
"participate in training workshops, and socialize. From a business "
"perspective, Nathan says it’s a terrible idea. But they don’t hold the event "
-"for business reasons. “The reason we do it is because I get to travel and "
-"have interactions with our customers all the time, but most of our employees "
-"don’t,” he said. “This event gives our employees the opportunity to get face-"
-"to-face contact with our customers.” The event infuses their work with a "
-"human element, which makes it more meaningful."
+"for business reasons. <quote>The reason we do it is because I get to travel "
+"and have interactions with our customers all the time, but most of our "
+"employees don’t,</quote> he said. <quote>This event gives our employees the "
+"opportunity to get face-to-face contact with our customers.</quote> The "
+"event infuses their work with a human element, which makes it more "
+"meaningful."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8646
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8676
msgid ""
"Nathan has worked hard to imbue a deeper meaning into the work SparkFun "
"does. The company is, of course, focused on being fiscally responsible, but "
-"they are ultimately driven by something other than money. “Profit is not the "
-"goal; it is the outcome of a well-executed plan,” Nathan said. “We focus on "
-"having a bigger impact on the world.” Nathan believes they get some of the "
-"brightest and most amazing employees because they aren’t singularly focused "
-"on the bottom line."
+"they are ultimately driven by something other than money. <quote>Profit is "
+"not the goal; it is the outcome of a well-executed plan,</quote> Nathan "
+"said. <quote>We focus on having a bigger impact on the world.</quote> Nathan "
+"believes they get some of the brightest and most amazing employees because "
+"they aren’t singularly focused on the bottom line."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8656
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8686
msgid ""
"The company is committed to transparency and shares all of its financials "
"with its employees. They also generally strive to avoid being another "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8663
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8693
msgid ""
"SparkFun’s customer base is largely made up of industrious electronics "
"enthusiasts. They have customers who are regularly involved in the company’s "
"customer support, independently responding to questions in forums and "
"product-comment sections. Customers also bring product ideas to the "
"company. SparkFun regularly sifts through suggestions from customers and "
-"tries to build on them where they can. “From the beginning, we have been "
-"listening to the community,” Nathan said. “Customers would identify a pain "
-"point, and we would design something to address it.”"
+"tries to build on them where they can. <quote>From the beginning, we have "
+"been listening to the community,</quote> Nathan said. <quote>Customers "
+"would identify a pain point, and we would design something to address it.</"
+"quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8675
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8705
msgid ""
"However, this sort of customer engagement does not always translate to "
"people actively contributing to SparkFun’s projects. The company has a "
"public repository of software code for each of its devices online. On a "
"particularly active project, there will only be about two dozen people "
"contributing significant improvements. The vast majority of projects are "
-"relatively untouched by the public. “There is a theory that if you open-"
-"source it, they will come,” Nathan said. “That’s not really true.”"
+"relatively untouched by the public. <quote>There is a theory that if you "
+"open-source it, they will come,</quote> Nathan said. <quote>That’s not "
+"really true.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8686
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8716
msgid ""
"Rather than focusing on cocreation with their customers, SparkFun instead "
"focuses on enabling people to copy, tinker, and improve products on their "
"own. They heavily invest in tutorials and other material designed to help "
"people understand how the products work so they can fix and improve things "
-"independently. “What gives me joy is when people take open-source layouts "
-"and then build their own circuit boards from our designs,” Nathan said."
+"independently. <quote>What gives me joy is when people take open-source "
+"layouts and then build their own circuit boards from our designs,</quote> "
+"Nathan said."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8695
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8726
msgid ""
"Obviously, opening up the design of their products is a necessary step if "
"their goal is to empower the public. Nathan also firmly believes it makes "
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8709
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8740
msgid "TeachAIDS"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8712
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8743
msgid ""
"TeachAIDS is a nonprofit that creates educational materials designed to "
"teach people around the world about HIV and AIDS. Founded in 2005 in the U."
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8717
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8748
msgid "<ulink url=\"http://teachaids.org\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8719
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8750
msgid "<emphasis role=\"strong\">Revenue model</emphasis>: sponsorships"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8721
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8752
msgid "<emphasis role=\"strong\">Interview date</emphasis>: March 24, 2016"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8724
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8755
msgid ""
"<emphasis role=\"strong\">Interviewees</emphasis>: Piya Sorcar, the CEO, and "
"Shuman Ghosemajumder, the chair"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8732
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8763
msgid ""
"TeachAIDS is an unconventional media company with a conventional revenue "
"model. Like most media companies, they are subsidized by advertising. "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8738
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8769
msgid ""
"But unlike most media companies, Teach-AIDS is a nonprofit organization with "
"a purely social mission. TeachAIDS is dedicated to educating the global "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8751
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8782
msgid ""
"TeachAIDS is a labor of love for founder and CEO Piya Sorcar, who earns a "
"salary of one dollar per year from the nonprofit. The project grew out of "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8771
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8802
msgid ""
"In late 2005, Piya and her team used research-based design to create new "
"educational materials and worked with local partners in India to help "
"distribute them. As soon as the animated software was posted online, Piya’s "
"team started receiving requests from individuals and governments who were "
-"interested in bringing this model to more countries. “We realized fairly "
-"quickly that educating large populations about a topic that was considered "
-"taboo would be challenging. We began by identifying optimal local partners "
-"and worked toward creating an effective, culturally appropriate education,” "
-"Piya said."
+"interested in bringing this model to more countries. <quote>We realized "
+"fairly quickly that educating large populations about a topic that was "
+"considered taboo would be challenging. We began by identifying optimal local "
+"partners and worked toward creating an effective, culturally appropriate "
+"education,</quote> Piya said."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8783
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8814
msgid ""
"Very shortly after the initial release, Piya’s team decided to spin the "
"endeavor into an independent nonprofit out of Stanford University. They also "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8789
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8820
msgid ""
"Given their educational mission, TeachAIDS had an obvious interest in seeing "
"the materials as widely shared as possible. But they also needed to preserve "
"the integrity of the medical information in the content. They chose the "
"Attribution-NonCommercial-NoDerivs license (CC BY-NC-ND), which essentially "
"gives the public the right to distribute only verbatim copies of the "
-"content, and for noncommercial purposes. “We wanted attribution for "
-"TeachAIDS, and we couldn’t stand by derivatives without vetting them,” the "
-"cofounder and chair Shuman Ghosemajumder said. “It was almost a no-brainer "
-"to go with a CC license because it was a plug-and-play solution to this "
-"exact problem. It has allowed us to scale our materials safely and quickly "
-"worldwide while preserving our content and protecting us at the same time.”"
+"content, and for noncommercial purposes. <quote>We wanted attribution for "
+"TeachAIDS, and we couldn’t stand by derivatives without vetting them,</"
+"quote> the cofounder and chair Shuman Ghosemajumder said. <quote>It was "
+"almost a no-brainer to go with a CC license because it was a plug-and-play "
+"solution to this exact problem. It has allowed us to scale our materials "
+"safely and quickly worldwide while preserving our content and protecting us "
+"at the same time.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8804
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8836
msgid ""
"Choosing a license that does not allow adaptation of the content was an "
"outgrowth of the careful precision with which TeachAIDS crafts their "
"content. The organization invests heavily in research and testing to "
-"determine the best method of conveying the information. “Creating high-"
-"quality content is what matters most to us,” Piya said. “Research drives "
-"everything we do.”"
+"determine the best method of conveying the information. <quote>Creating high-"
+"quality content is what matters most to us,</quote> Piya said. "
+"<quote>Research drives everything we do.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8812
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8845
msgid ""
"One important finding was that people accept the message best when it comes "
"from familiar voices they trust and admire. To achieve this, TeachAIDS "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8821
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8854
msgid ""
"Localization is probably the single-most important aspect of the way "
"TeachAIDS creates its content. While each regional version builds from the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8836
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8869
msgid ""
"The localization process relies heavily on volunteers. Their volunteer base "
"is deeply committed to the cause, and the organization has had better luck "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8852
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8885
msgid ""
"TeachAIDS employs full-time employees, contractors, and volunteers, all in "
"different capacities and organizational configurations. They are careful to "
"but highly controlled, creative process is undertaken entirely by people who "
"are specifically brought on to help with a particular project, rather than "
"ongoing staff. The final product they create is designed to require zero "
-"training for people to implement in practice. “In our research, we found we "
-"can’t depend on people passing on the information correctly, even if they "
-"have the best of intentions,” Piya said. “We need materials where you can "
-"push play and they will work.”"
+"training for people to implement in practice. <quote>In our research, we "
+"found we can’t depend on people passing on the information correctly, even "
+"if they have the best of intentions,</quote> Piya said. <quote>We need "
+"materials where you can push play and they will work.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8871
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8905
msgid ""
"Piya’s team was able to produce all of these versions over several years "
"with a head count that never exceeded eight full-time employees. The "
"organization is able to reduce costs by relying heavily on volunteers and in-"
"kind donations. Nevertheless, the nonprofit needed a sustainable revenue "
"model to subsidize content creation and physical distribution of the "
-"materials. Charging even a low price was simply not an option. “Educators "
-"from various nonprofits around the world were just creating their own "
-"materials using whatever they could find for free online,” Shuman said. “The "
-"only way to persuade them to use our highly effective model was to make it "
-"completely free.”"
+"materials. Charging even a low price was simply not an option. "
+"<quote>Educators from various nonprofits around the world were just creating "
+"their own materials using whatever they could find for free online,</quote> "
+"Shuman said. <quote>The only way to persuade them to use our highly "
+"effective model was to make it completely free.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8884
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8918
msgid ""
"Like many content creators offering their work for free, they settled on "
"advertising as a funding model. But they were extremely careful not to let "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8895
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8929
msgid ""
"TeachAIDS is careful not to seek funding to cover the costs of a specific "
"project. Instead, sponsorships are structured as unrestricted donations to "
"the nonprofit. This gives the nonprofit more stability, but even more "
"importantly, it enables them to subsidize projects being localized for an "
-"area with no sponsors. “If we just created versions based on where we could "
-"get sponsorships, we would only have materials for wealthier countries,” "
-"Shuman said."
+"area with no sponsors. <quote>If we just created versions based on where we "
+"could get sponsorships, we would only have materials for wealthier countries,"
+"</quote> Shuman said."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8905
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8939
msgid ""
-"As of 2016, TeachAIDS has dozens of sponsors. “When we go into a new "
-"country, various companies hear about us and reach out to us,” Piya said. "
-"“We don’t have to do much to find or attract them.” They believe the "
-"sponsorships are easy to sell because they offer so much value to sponsors. "
-"TeachAIDS sponsorships give corporations the chance to reach new eyeballs "
-"with their brand, but at a much lower cost than other advertising channels. "
-"The audience for TeachAIDS content also tends to skew young, which is often "
-"a desirable demographic for brands. Unlike traditional advertising, the "
-"content is not time-sensitive, so an investment in a sponsorship can benefit "
-"a brand for many years to come."
+"As of 2016, TeachAIDS has dozens of sponsors. <quote>When we go into a new "
+"country, various companies hear about us and reach out to us,</quote> Piya "
+"said. <quote>We don’t have to do much to find or attract them.</quote> They "
+"believe the sponsorships are easy to sell because they offer so much value "
+"to sponsors. TeachAIDS sponsorships give corporations the chance to reach "
+"new eyeballs with their brand, but at a much lower cost than other "
+"advertising channels. The audience for TeachAIDS content also tends to skew "
+"young, which is often a desirable demographic for brands. Unlike traditional "
+"advertising, the content is not time-sensitive, so an investment in a "
+"sponsorship can benefit a brand for many years to come."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8918
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8953
msgid ""
"Importantly, the value to corporate sponsors goes beyond commercial "
"considerations. As a nonprofit with a clearly articulated social mission, "
-"corporate sponsorships are donations to a cause. “This is something "
-"companies can be proud of internally,” Shuman said. Some companies have even "
-"built publicity campaigns around the fact that they have sponsored these "
-"initiatives."
+"corporate sponsorships are donations to a cause. <quote>This is something "
+"companies can be proud of internally,</quote> Shuman said. Some companies "
+"have even built publicity campaigns around the fact that they have sponsored "
+"these initiatives."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8927
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8962
msgid ""
"The core mission of TeachAIDS—ensuring global access to life-saving education"
"—is at the root of everything the organization does. It underpins the work; "
"it motivates the funders. The CC license on the materials they create "
"furthers that mission, allowing them to safely and quickly scale their "
-"materials worldwide. “The Creative Commons license has been a game changer "
-"for TeachAIDS,” Piya said."
+"materials worldwide. <quote>The Creative Commons license has been a game "
+"changer for TeachAIDS,</quote> Piya said."
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8937
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8972
msgid "Tribe of Noise"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8940
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8975
msgid ""
"Tribe of Noise is a for-profit online music platform serving the film, TV, "
"video, gaming, and in-store-media industries. Founded in 2008 in the "
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8945
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8980
msgid "<ulink url=\"http://www.tribeofnoise.com\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8950
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8985
msgid "<emphasis role=\"strong\">Interview date</emphasis>: January 26, 2016"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8953
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8988
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: Hessel van Oorschot, "
"cofounder"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8961
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:8996
msgid ""
"In the early 2000s, Hessel van Oorschot was an entrepreneur running a "
"business where he coached other midsize entrepreneurs how to create an "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8970
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9005
msgid ""
"In 2005, Hessel and Sandra Brandenburg launched a niche video-production "
"initiative. Almost immediately, they ran into issues around finding and "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8980
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9015
msgid ""
"They hired two lawyers to investigate further, and while they uncovered five "
"or six examples, Hessel found the business models lacking. The lawyers "
"expressed interest in being their legal team should they decide to pursue "
-"this as an entrepreneurial opportunity. Hessel says, “When lawyers are "
-"interested in a venture like this, you might have something special.” So "
-"after some more research, in early 2008, Hessel and Sandra decided to build "
-"a platform."
+"this as an entrepreneurial opportunity. Hessel says, <quote>When lawyers are "
+"interested in a venture like this, you might have something special.</quote> "
+"So after some more research, in early 2008, Hessel and Sandra decided to "
+"build a platform."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8990
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9025
msgid ""
"Building a platform posed a real chicken-and-egg problem. The platform had "
"to build an online community of music-rights holders and, at the same time, "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:8997
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9032
msgid ""
"In July 2008, Tribe of Noise opened its virtual doors with a couple hundred "
"musicians willing to use the CC BY-SA license (Attribution-ShareAlike) for a "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9012
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9047
msgid "<ulink url=\"http://www.instoremusicservice.com\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9005
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9040
msgid ""
"As they were growing the community, Hessel got a phone call from a company "
"that made in-store music playlists asking if they had enough music licensed "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9015
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9050
msgid ""
"In most countries, artists, authors, and musicians join a collecting society "
"that manages the licensing and helps collect the royalties. Copyright "
"hesitant and said no, but Tribe of Noise persisted arguing that they "
"primarily work with unknown artists and provide them exposure in parts of "
"the world where they don’t get airtime normally and a source of revenue—and "
-"this convinced them that it was OK. However, Hessel says, “We are still "
-"fighting for a good cause every single day.”"
+"this convinced them that it was OK. However, Hessel says, <quote>We are "
+"still fighting for a good cause every single day.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9036
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9071
msgid ""
"Instead of building a large sales force, Tribe of Noise partnered with big "
"organizations who have lots of clients and can act as a kind of Tribe of "
"sells Tribe’s In-store Music Service subscriptions to their business "
"clients, which include fashion retailers and fitness centers. They have a "
"similar deal with the leading trade association representing hotels and "
-"restaurants in the country. Hessel hopes to “copy and paste” this service "
-"into other countries where collecting societies understand what you can do "
-"with Creative Commons. Outside of the Netherlands, early adoptions have "
-"happened in Scandinavia, Belgium, and the U.S."
+"restaurants in the country. Hessel hopes to <quote>copy and paste</quote> "
+"this service into other countries where collecting societies understand what "
+"you can do with Creative Commons. Outside of the Netherlands, early "
+"adoptions have happened in Scandinavia, Belgium, and the U.S."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9049
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9085
msgid ""
"Tribe of Noise doesn’t pay the musicians up front; they get paid when their "
"music ends up in Tribe of Noise’s in-store music channels. The musicians’ "
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9065
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9101
msgid "<ulink url=\"http://www.tribeofnoise.com/info_instoremusic.php\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9057
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9093
msgid ""
"A few of your songs [licensed with CC BY-SA], for example five in total, are "
"selected for a bespoke in-store music channel broadcasting at a large "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9068
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9104
msgid ""
"Tribe of Noise has another model that does not involve Creative Commons. In "
"a survey with members, most said they liked the exposure using Creative "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9079
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9115
msgid ""
"Hessel’s legal team took this feedback and created a second model and "
"separate area of the platform called Tribe of Noise Pro. Songs uploaded to "
"Tribe of Noise Pro aren’t Creative Commons licensed; Tribe of Noise has "
-"instead created a “nonexclusive exploitation” contract, similar to a "
-"Creative Commons license but allowing musicians to opt out whenever they "
-"want. When you opt out, Tribe of Noise agrees to take your music off the "
-"Tribe of Noise platform within one to two months. This lets the musician "
+"instead created a <quote>nonexclusive exploitation</quote> contract, similar "
+"to a Creative Commons license but allowing musicians to opt out whenever "
+"they want. When you opt out, Tribe of Noise agrees to take your music off "
+"the Tribe of Noise platform within one to two months. This lets the musician "
"reuse their song for a better deal."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9090
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9126
msgid ""
"Tribe of Noise Pro is primarily geared toward media makers who are looking "
"for music. If they buy a license from this catalog, they don’t have to state "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9098
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9134
msgid ""
"Lots of Tribe of Noise musicians upload songs to both Tribe of Noise Pro and "
"the community area of Tribe of Noises. There aren’t that many artists who "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9104
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9140
msgid ""
"Hessel sees the two as complementary. Both are needed for the model to work. "
"With a whole generation of musicians interested in the sharing economy, the "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9112
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9148
msgid ""
"Every musician who joins Tribe of Noise gets their own home page and free "
"unlimited Web space to upload as much of their own music as they like. Tribe "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9123
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9159
msgid ""
"Another way Tribe of Noise creates community and interest is with contests, "
"which are organized in partnership with Tribe of Noise clients. The client "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9133
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9169
msgid ""
"Tribe of Noise now has twenty-seven thousand members from 192 countries, and "
"many are exploring do-it-yourself models for generating revenue. Some came "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9145
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9181
msgid ""
"It’s not uncommon for performance-rights organizations, record labels, or "
"music publishers to sign contracts with musicians based on exclusivity. Such "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9162
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9198
msgid ""
"For Hessel the key to Tribe of Noise’s success is trust. The fact that "
"Creative Commons licenses work the same way all over the world and have been "
msgstr ""
#. type: Content of: <book><part><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9174
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9210
msgid "Wikimedia Foundation"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9177
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9213
msgid ""
"The Wikimedia Foundation is the nonprofit organization that hosts Wikipedia "
"and its sister projects. Founded in 2003 in the U.S."
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9182
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9218
msgid "<ulink url=\"http://wikimediafoundation.org\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9184
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9220
msgid "<emphasis role=\"strong\">Revenue model</emphasis>: donations"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9186
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9222
msgid "<emphasis role=\"strong\">Interview date</emphasis>: December 18, 2015"
msgstr ""
#. type: Content of: <book><part><chapter><blockquote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9189
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9225
msgid ""
"<emphasis role=\"strong\">Interviewees</emphasis>: Luis Villa, former Chief "
"Officer of Community Engagement, and Stephen LaPorte, legal counsel"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9198
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9234
msgid "Nearly every person with an online presence knows Wikipedia."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9201
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9237
msgid ""
"In many ways, it is the preeminent open project: The online encyclopedia is "
"created entirely by volunteers. Anyone in the world can edit the articles. "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9209
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9245
msgid ""
"As of December 2016, there were more than forty-two million articles in the "
"295 language editions of the online encyclopedia, according to—what else?—"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9214
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9250
msgid ""
"The Wikimedia Foundation is a U.S.-based nonprofit organization that owns "
"the Wikipedia domain name and hosts the site, along with many other related "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9228
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9264
msgid ""
-"As Wikimedia legal counsel Stephen LaPorte told us, “There is a common "
-"saying that Wikipedia works in practice but not in theory.” While it "
+"As Wikimedia legal counsel Stephen LaPorte told us, <quote>There is a common "
+"saying that Wikipedia works in practice but not in theory.</quote> While it "
"undoubtedly has its challenges and flaws, Wikipedia and its sister projects "
"are a striking testament to the power of human collaboration."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9235
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9271
msgid ""
"Because of its extraordinary breadth and scope, it does feel a bit like a "
"unicorn. Indeed, there is nothing else like Wikipedia. Still, much of what "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9244
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9280
msgid ""
"The story of Wikipedia has been told many times. For our purposes, it is "
"enough to know the experiment started in 2001 at a small scale, inspired by "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9256
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9292
msgid ""
"The nature of the content the community creates is ideal for asynchronous "
-"cocreation. “An encyclopedia is something where incremental community "
-"improvement really works,” Luis Villa, former Chief Officer of Community "
-"Engagement, told us. The rules and processes that govern cocreation on "
-"Wikipedia and its sister projects are all community-driven and vary by "
-"language edition. There are entire books written on the intricacies of "
-"their systems, but generally speaking, there are very few exceptions to the "
-"rule that anyone can edit any article, even without an account on their "
+"cocreation. <quote>An encyclopedia is something where incremental community "
+"improvement really works,</quote> Luis Villa, former Chief Officer of "
+"Community Engagement, told us. The rules and processes that govern "
+"cocreation on Wikipedia and its sister projects are all community-driven and "
+"vary by language edition. There are entire books written on the intricacies "
+"of their systems, but generally speaking, there are very few exceptions to "
+"the rule that anyone can edit any article, even without an account on their "
"system. The extensive peer-review process includes elaborate systems to "
"resolve disputes, methods for managing particularly controversial subject "
"areas, talk pages explaining decisions, and much, much more. The Wikimedia "
"Foundation’s decision to leave governance of the projects to the community "
-"is very deliberate. “We look at the things that the community can do well, "
-"and we want to let them do those things,” Stephen told us. Instead, the "
-"foundation focuses its time and resources on what the community cannot do as "
-"effectively, like the software engineering that supports the technical "
-"infrastructure of the sites. In 2015-16, about half of the foundation’s "
-"budget went to direct support for the Wikimedia sites."
+"is very deliberate. <quote>We look at the things that the community can do "
+"well, and we want to let them do those things,</quote> Stephen told us. "
+"Instead, the foundation focuses its time and resources on what the community "
+"cannot do as effectively, like the software engineering that supports the "
+"technical infrastructure of the sites. In 2015-16, about half of the "
+"foundation’s budget went to direct support for the Wikimedia sites."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9279
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9316
msgid ""
"Some of that is directed at servers and general IT support, but the "
"foundation also invests a significant amount on architecture designed to "
-"help the site function as effectively as possible. “There is a constantly "
-"evolving system to keep the balance in place to avoid Wikipedia becoming the "
-"world’s biggest graffiti wall,” Luis said. Depending on how you measure it, "
-"somewhere between 90 to 98 percent of edits to Wikipedia are positive. Some "
-"portion of that success is attributable to the tools Wikimedia has in place "
-"to try to incentivize good actors. “The secret to having any healthy "
-"community is bringing back the right people,” Luis said. “Vandals tend to "
-"get bored and go away. That is partially our model working, and partially "
-"just human nature.” Most of the time, people want to do the right thing."
+"help the site function as effectively as possible. <quote>There is a "
+"constantly evolving system to keep the balance in place to avoid Wikipedia "
+"becoming the world’s biggest graffiti wall,</quote> Luis said. Depending on "
+"how you measure it, somewhere between 90 to 98 percent of edits to Wikipedia "
+"are positive. Some portion of that success is attributable to the tools "
+"Wikimedia has in place to try to incentivize good actors. <quote>The secret "
+"to having any healthy community is bringing back the right people,</quote> "
+"Luis said. <quote>Vandals tend to get bored and go away. That is partially "
+"our model working, and partially just human nature.</quote> Most of the "
+"time, people want to do the right thing."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9294
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9332
msgid ""
"Wikipedia not only relies on good behavior within its community and on its "
"sites, but also by everyone else once the content leaves Wikipedia. All of "
"(CC BY-SA), which means it can be used for any purpose and modified so long "
"as credit is given and anything new is shared back with the public under the "
"same license. In theory, that means anyone can copy the content and start a "
-"new Wikipedia. But as Stephen explained, “Being open has only made Wikipedia "
-"bigger and stronger. The desire to protect is not always what is best for "
-"everyone.”"
+"new Wikipedia. But as Stephen explained, <quote>Being open has only made "
+"Wikipedia bigger and stronger. The desire to protect is not always what is "
+"best for everyone.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para><footnote><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9318
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9356
msgid ""
"<ulink url=\"http://gimletmedia.com/episode/14-the-art-of-making-and-fixing-"
"mistakes/\"/>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9306
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9344
msgid ""
"Of course, the primary reason no one has successfully co-opted Wikipedia is "
"that copycat efforts do not have the Wikipedia community to sustain what "
"in a million different ways, in a million different capacities, for a "
"million different reasons. While many have tried to guess what makes "
"Wikipedia work as well it does, the fact is there is no single explanation. "
-"“In a movement as large as ours, there is an incredible diversity of "
-"motivations,” Stephen said. For example, there is one editor of the English "
-"Wikipedia edition who has corrected a single grammatical error in articles "
-"more than forty-eight thousand times.<placeholder type=\"footnote\" id=\"0\"/"
-"> Only a fraction of Wikipedia users are also editors. But editing is not "
-"the only way to contribute to Wikipedia. “Some donate text, some donate "
-"images, some donate financially,” Stephen told us. “They are all "
-"contributors.”"
+"<quote>In a movement as large as ours, there is an incredible diversity of "
+"motivations,</quote> Stephen said. For example, there is one editor of the "
+"English Wikipedia edition who has corrected a single grammatical error in "
+"articles more than forty-eight thousand times.<placeholder type=\"footnote\" "
+"id=\"0\"/> Only a fraction of Wikipedia users are also editors. But editing "
+"is not the only way to contribute to Wikipedia. <quote>Some donate text, "
+"some donate images, some donate financially,</quote> Stephen told us. "
+"<quote>They are all contributors.</quote>"
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9324
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9363
msgid ""
"But the vast majority of us who use Wikipedia are not contributors; we are "
"passive readers. The Wikimedia Foundation survives primarily on individual "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9334
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9373
msgid ""
"The foundation has a fund-raising team that works year-round to raise money, "
"but the bulk of their revenue comes in during the December campaign in "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9345
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9384
msgid ""
"The vision of the Wikimedia Foundation is a world in which every single "
"human being can freely share in the sum of all knowledge. They work to "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9354
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9393
msgid ""
"The philosophy behind the endeavor also enables the foundation to be "
"financially sustainable. It instills trust in their readership, which is "
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9360
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9399
msgid ""
"Any given edit on Wikipedia could be motivated by nearly an infinite number "
"of reasons. But the social mission of the project is what binds the global "
-"community together. “Wikipedia is an example of how a mission can motivate "
-"an entire movement,” Stephen told us."
+"community together. <quote>Wikipedia is an example of how a mission can "
+"motivate an entire movement,</quote> Stephen told us."
msgstr ""
#. type: Content of: <book><part><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9367
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9406
msgid ""
"Of course, what results from that movement is one of the Internet’s great "
-"public resources. “The Internet has a lot of businesses and stores, but it "
-"is missing the digital equivalent of parks and open public spaces,” Stephen "
-"said. “Wikipedia has found a way to be that open public space.”"
+"public resources. <quote>The Internet has a lot of businesses and stores, "
+"but it is missing the digital equivalent of parks and open public spaces,</"
+"quote> Stephen said. <quote>Wikipedia has found a way to be that open "
+"public space.</quote>"
msgstr ""
#. type: Content of: <book><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9376
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9416
msgid "Bibliography"
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9378
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9418
msgid ""
"Alperovitz, Gar. What Then Must We Do? Straight Talk about the Next American "
"Revolution; Democratizing Wealth and Building a Community-Sustaining Economy "
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9384
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9424
msgid ""
"Anderson, Chris. Free: How Today’s Smartest Businesses Profit by Giving "
"Something for Nothing, reprint with new preface. New York: Hyperion, 2010."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9389
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9429
msgid "———. Makers: The New Industrial Revolution. New York: Signal, 2012."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9392
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9432
msgid ""
"Ariely, Dan. Predictably Irrational: The Hidden Forces That Shape Our "
-"Decisions. Rev. ed. New York: Harper Perennial, 2010."
+"Decisions. Rev. ed. New York: Harper Perennial, 2010."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9396
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9436
msgid ""
"Bacon, Jono. The Art of Community. 2nd ed. Sebastopol, CA: O’Reilly Media, "
"2012."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9400
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9440
msgid ""
"Benkler, Yochai. The Wealth of Networks: How Social Production Transforms "
"Markets and Freedom. New Haven: Yale University Press, 2006. <ulink url="
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9407
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9447
msgid ""
"Benyayer, Louis-David, ed. Open Models: Business Models of the Open Economy. "
"Cachan, France: Without Model, 2016. <ulink url=\"http://www.slideshare.net/"
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9413
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9453
msgid ""
"Bollier, David. Commoning as a Transformative Social Paradigm. Paper "
"commissioned by the Next Systems Project. Washington, DC: Democracy "
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9419
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9459
msgid ""
"———. Think Like a Commoner: A Short Introduction to the Life of the Commons. "
"Gabriola Island, BC: New Society, 2014."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9423
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9463
msgid ""
"Bollier, David, and Pat Conaty. Democratic Money and Capital for the "
"Commons: Strategies for Transforming Neoliberal Finance through Commons-"
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9433
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9473
msgid ""
"Bollier, David, and Silke Helfrich, eds. The Wealth of the Commons: A World "
"Beyond Market and State. Amherst, MA: Levellers Press, 2012."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9437
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9477
msgid ""
"Botsman, Rachel, and Roo Rogers. What’s Mine Is Yours: The Rise of "
"Collaborative Consumption. New York: Harper Business, 2010."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9441
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9481
msgid ""
"Boyle, James. The Public Domain: Enclosing the Commons of the Mind. New "
"Haven: Yale University Press, 2008."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9444
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9484
msgid ""
"<ulink url=\"http://www.thepublicdomain.org/download/\"/> (licensed under CC "
"BY-NC-SA)."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9448
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9488
msgid ""
"Capra, Fritjof, and Ugo Mattei. The Ecology of Law: Toward a Legal System in "
"Tune with Nature and Community. Oakland, CA: Berrett-Koehler, 2015."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9453
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9493
msgid ""
"Chesbrough, Henry. Open Business Models: How to Thrive in the New Innovation "
"Landscape. Boston: Harvard Business School Press, 2006."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9457
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9497
msgid ""
"———. Open Innovation: The New Imperative for Creating and Profiting from "
"Technology. Boston: Harvard Business Review Press, 2006."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9461
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9501
msgid ""
"City of Bologna. Regulation on Collaboration between Citizens and the City "
"for the Care and Regeneration of Urban Commons. Translated by LabGov "
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9468
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9508
msgid ""
-"Cole, Daniel H. “Learning from Lin: Lessons and Cautions from the Natural "
-"Commons for the Knowledge Commons.” Chap. 2 in Frischmann, Madison, and "
-"Strandburg, Governing Knowledge Commons."
+"Cole, Daniel H. <quote>Learning from Lin: Lessons and Cautions from the "
+"Natural Commons for the Knowledge Commons.</quote> Chap. 2 in Frischmann, "
+"Madison, and Strandburg, Governing Knowledge Commons."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9473
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9513
msgid ""
"Creative Commons. 2015 State of the Commons. Mountain View, CA: Creative "
"Commons, 2015. <ulink url=\"http://stateof.creativecommons.org/2015/\"/>."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9478
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9518
msgid ""
"Doctorow, Cory. Information Doesn’t Want to Be Free: Laws for the Internet "
"Age. San Francisco: McSweeney’s, 2014."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9482
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9522
msgid ""
-"Eckhardt, Giana, and Fleura Bardhi. “The Sharing Economy Isn’t about Sharing "
-"at All.” Harvard Business Review, January 28, 2015. <ulink url=\"http://hbr."
-"org/2015/01/the-sharing-economy-isnt-about-sharing-at-all\"/>."
+"Eckhardt, Giana, and Fleura Bardhi. <quote>The Sharing Economy Isn’t about "
+"Sharing at All.</quote> Harvard Business Review, January 28, 2015. <ulink "
+"url=\"http://hbr.org/2015/01/the-sharing-economy-isnt-about-sharing-at-all\"/"
+">."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9487
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9528
msgid ""
"Elliott, Patricia W., and Daryl H. Hepting, eds. (2015). Free Knowledge: "
"Confronting the Commodification of Human Discovery. Regina, SK: University "
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9494
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9535
msgid ""
"Eyal, Nir. Hooked: How to Build Habit-Forming Products. With Ryan Hoover. "
"New York: Portfolio, 2014."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9498
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9539
msgid ""
-"Farley, Joshua, and Ida Kubiszewski. “The Economics of Information in a Post-"
-"Carbon Economy.” Chap. 11 in Elliott and Hepting, Free Knowledge."
+"Farley, Joshua, and Ida Kubiszewski. <quote>The Economics of Information in "
+"a Post-Carbon Economy.</quote> Chap. 11 in Elliott and Hepting, Free "
+"Knowledge."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9503
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9544
msgid ""
-"Foster, William Landes, Peter Kim, and Barbara Christiansen. “Ten Nonprofit "
-"Funding Models.” Stanford Social Innovation Review, Spring 2009. <ulink url="
-"\"http://ssir.org/articles/entry/ten_nonprofit_funding_models\"/>."
+"Foster, William Landes, Peter Kim, and Barbara Christiansen. <quote>Ten "
+"Nonprofit Funding Models.</quote> Stanford Social Innovation Review, Spring "
+"2009. <ulink url=\"http://ssir.org/articles/entry/"
+"ten_nonprofit_funding_models\"/>."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9509
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9550
msgid ""
"Frischmann, Brett M. Infrastructure: The Social Value of Shared Resources. "
"New York: Oxford University Press, 2012."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9513
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9554
msgid ""
"Frischmann, Brett M., Michael J. Madison, and Katherine J. Strandburg, eds. "
"Governing Knowledge Commons. New York: Oxford University Press, 2014."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9518
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9559
msgid ""
"Frischmann, Brett M., Michael J. Madison, and Katherine J. Strandburg. "
-"“Governing Knowledge Commons.” Chap. 1 in Frischmann, Madison, and "
-"Strandburg, Governing Knowledge Commons."
+"<quote>Governing Knowledge Commons.</quote> Chap. 1 in Frischmann, Madison, "
+"and Strandburg, Governing Knowledge Commons."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9523
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9564
msgid ""
"Gansky, Lisa. The Mesh: Why the Future of Business Is Sharing. Reprint with "
"new epilogue. New York: Portfolio, 2012."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9527
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9568
msgid ""
"Grant, Adam. Give and Take: Why Helping Others Drives Our Success. New "
"York: Viking, 2013."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9531
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9572
msgid ""
"Haiven, Max. Crises of Imagination, Crises of Power: Capitalism, Creativity "
"and the Commons. New York: Zed Books, 2014."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9535
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9576
msgid ""
"Harris, Malcom, ed. Share or Die: Voices of the Get Lost Generation in the "
"Age of Crisis. With Neal Gorenflo. Gabriola Island, BC: New Society, 2012."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9540
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9581
msgid ""
"Hermida, Alfred. Tell Everyone: Why We Share and Why It Matters. Toronto: "
"Doubleday Canada, 2014."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9544
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9585
msgid ""
"Hyde, Lewis. Common as Air: Revolution, Art, and Ownership. New York: "
"Farrar, Straus and Giroux, 2010."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9548
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9589
msgid ""
"———. The Gift: Creativity and the Artist in the Modern World. 2nd Vintage "
"Books edition. New York: Vintage Books, 2007."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9552
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9593
msgid ""
"Kelley, Tom, and David Kelley. Creative Confidence: Unleashing the Potential "
"within Us All. New York: Crown, 2013."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9556
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9597
msgid ""
"Kelly, Marjorie. Owning Our Future: The Emerging Ownership Revolution; "
-"Journeys to a Generative Economy. San Francisco:"
+"Journeys to a Generative Economy. San Francisco: Berrett-Koehler, 2012."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9560
-msgid "Berrett-Koehler, 2012."
-msgstr ""
-
-#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9563
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9602
msgid ""
"Kleon, Austin. Show Your Work: 10 Ways to Share Your Creativity and Get "
"Discovered. New York: Workman, 2014."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9567
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9606
msgid ""
"———. Steal Like an Artist: 10 Things Nobody Told You about Being Creative. "
"New York: Workman, 2012."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9571
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9610
msgid ""
"Kramer, Bryan. Shareology: How Sharing Is Powering the Human Economy. New "
"York: Morgan James, 2016."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9575
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9614
msgid ""
-"Lee, David. “Inside Medium: An Attempt to Bring Civility to the Internet.” "
-"BBC News, March 3, 2016. <ulink url=\"http://www.bbc.com/news/"
-"technology-35709680\"/>"
+"Lee, David. <quote>Inside Medium: An Attempt to Bring Civility to the "
+"Internet.</quote> BBC News, March 3, 2016. <ulink url=\"http://www.bbc.com/"
+"news/technology-35709680\"/>"
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9580
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9619
msgid ""
"Lessig, Lawrence. Remix: Making Art and Commerce Thrive in the Hybrid "
"Economy. New York: Penguin Press, 2008."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9584
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9623
msgid ""
"Menzies, Heather. Reclaiming the Commons for the Common Good: A Memoir and "
"Manifesto. Gabriola Island, BC: New Society, 2014."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9588
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9627
msgid ""
"Mason, Paul. Postcapitalism: A Guide to Our Future. New York: Farrar, Straus "
"and Giroux, 2015."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9592
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9631
msgid ""
"New York Times Customer Insight Group. The Psychology of Sharing: Why Do "
"People Share Online? New York: New York Times Customer Insight Group, 2011. "
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9598
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9637
msgid ""
"Osterwalder, Alex, and Yves Pigneur. Business Model Generation. Hoboken, "
"NJ: John Wiley and Sons, 2010. A preview of the book is available at <ulink "
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9604
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9643
msgid ""
"Osterwalder, Alex, Yves Pigneur, Greg Bernarda, and Adam Smith. Value "
"Proposition Design. Hoboken, NJ: John Wiley and Sons, 2014. A preview of the "
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9610
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9649
msgid ""
"Palmer, Amanda. The Art of Asking: Or How I Learned to Stop Worrying and Let "
"People Help. New York: Grand Central, 2014."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9614
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9653
msgid ""
"Pekel, Joris. Democratising the Rijksmuseum: Why Did the Rijksmuseum Make "
"Available Their Highest Quality Material without Restrictions, and What Are "
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9622
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9661
msgid ""
"Ramos, José Maria, ed. The City as Commons: A Policy Reader. Melbourne, "
"Australia: Commons Transition Coalition, 2016. <ulink url=\"http://www."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9628
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9667
msgid ""
"Raymond, Eric S. The Cathedral and the Bazaar: Musings on Linux and Open "
-"Source by an Accidental Revolutionary. Rev. ed. Sebastopol, CA: O’Reilly "
-"Media, 2001. See esp. “The Magic Cauldron.” <ulink url=\"http://www.catb.org/"
-"esr/writings/cathedral-bazaar/\"/>."
+"Source by an Accidental Revolutionary. Rev. ed. Sebastopol, CA: O’Reilly "
+"Media, 2001. See esp. <quote>The Magic Cauldron.</quote> <ulink url=\"http://"
+"www.catb.org/esr/writings/cathedral-bazaar/\"/>."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9634
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9673
msgid ""
"Ries, Eric. The Lean Startup: How Today’s Entrepreneurs Use Continuous "
"Innovation to Create Radically Successful Businesses. New York: Crown "
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9639
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9678
msgid ""
"Rifkin, Jeremy. The Zero Marginal Cost Society: The Internet of Things, the "
"Collaborative Commons, and the Eclipse of Capitalism. New York: Palgrave "
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9644
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9683
msgid ""
"Rowe, Jonathan. Our Common Wealth. San Francisco: Berrett-Koehler, 2013."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9648
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9687
msgid ""
"Rushkoff, Douglas. Throwing Rocks at the Google Bus: How Growth Became the "
"Enemy of Prosperity. New York: Portfolio, 2016."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9652
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9691
msgid ""
"Sandel, Michael J. What Money Can’t Buy: The Moral Limits of Markets. New "
"York: Farrar, Straus and Giroux, 2012."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9656
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9695
msgid ""
"Shirky, Clay. Cognitive Surplus: How Technology Makes Consumers into "
"Collaborators. London, England: Penguin Books, 2010."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9660
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9699
msgid ""
"Slee, Tom. What’s Yours Is Mine: Against the Sharing Economy. New York: OR "
"Books, 2015."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9664
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9703
msgid ""
"Stephany, Alex. The Business of Sharing: Making in the New Sharing Economy. "
"New York: Palgrave Macmillan, 2015."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9668
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9707
msgid ""
"Stepper, John. Working Out Loud: For a Better Career and Life. New York: "
"Ikigai Press, 2015."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9672
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9711
msgid ""
"Sull, Donald, and Kathleen M. Eisenhardt. Simple Rules: How to Thrive in a "
"Complex World. Boston: Houghton Mifflin Harcourt, 2015."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9676
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9715
msgid ""
"Sundararajan, Arun. The Sharing Economy: The End of Employment and the Rise "
"of Crowd-Based Capitalism. Cambridge, MA: MIT Press, 2016."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9680
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9719
msgid "Surowiecki, James. The Wisdom of Crowds. New York: Anchor Books, 2005."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9684
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9723
msgid ""
"Tapscott, Don, and Alex Tapscott. Blockchain Revolution: How the Technology "
"Behind Bitcoin Is Changing Money, Business, and the World. Toronto: "
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9689
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9728
msgid ""
"Tharp, Twyla. The Creative Habit: Learn It and Use It for Life. With Mark "
"Reiter. New York: Simon and Schuster, 2006."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9693
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9732
msgid ""
"Tkacz, Nathaniel. Wikipedia and the Politics of Openness. Chicago: "
"University of Chicago Press, 2015."
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9697
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9736
msgid ""
"Van Abel, Bass, Lucas Evers, Roel Klaassen, and Peter Troxler, eds. Open "
"Design Now: Why Design Cannot Remain Exclusive. Amsterdam: BIS Publishers, "
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9705
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9744
msgid ""
"Van den Hoff, Ronald. Mastering the Global Transition on Our Way to Society "
"3.0. Utrecht, the Netherlands: Society 3.0 Foundation, 2014. <ulink url="
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9711
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9750
msgid ""
"Von Hippel, Eric. Democratizing Innovation. London: MIT Press, 2005. <ulink "
"url=\"http://web.mit.edu/evhippel/www/democ1.htm\"/> (licensed under CC BY-"
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9716
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9755
msgid ""
"Whitehurst, Jim. The Open Organization: Igniting Passion and Performance. "
"Boston: Harvard Business Review Press, 2015."
msgstr ""
#. type: Content of: <book><chapter><title>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9721
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9760
msgid "Acknowledgments"
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9723
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9762
msgid ""
"We extend special thanks to Creative Commons CEO Ryan Merkley, the Creative "
"Commons Board, and all of our Creative Commons colleagues for "
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9730
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9769
msgid ""
"Huge appreciation to all the Made with Creative Commons interviewees for "
"sharing their stories with us. You make the commons come alive. Thanks for "
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9735
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9774
msgid ""
"We interviewed more than the twenty-four organizations profiled in this "
"book. We extend special thanks to Gooru, OERu, Sage Bionetworks, and Medium "
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9743
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9782
msgid ""
"This book was made possible by the generous support of 1,687 Kickstarter "
"backers listed below. We especially acknowledge our many Kickstarter co-"
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9749
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9788
msgid ""
"Co-editor Kickstarter backers (alphabetically by first name): Abraham "
"Taherivand, Alan Graham, Alfredo Louro, Anatoly Volynets, Aurora Thornton, "
msgstr ""
#. type: Content of: <book><chapter><para>
-#: MadewithCreativeCommonsmostup-to-dateversion.xml:9800
+#: MadewithCreativeCommonsmostup-to-dateversion.xml:9839
msgid ""
"All other Kickstarter backers (alphabetically by first name): A. Lee, Aaron "
"C. Rathbun, Aaron Stubbs, Aaron Suggs, Abdul Razak Manaf, Abraham "
"Kiefer, Dirk Loop, DJ Fusion - FuseBox Radio Broadcast, Dom jurkewitz, Dom "
"Lane, Domi Enders, Domingo Gallardo, Dominic de Haas, Dominique Karadjian, "
"Dongpo Deng, Donnovan Knight, Door de Flines, Doug Fitzpatrick, Doug Hoover, "
-"Douglas Craver, Douglas Van Camp, Douglas Van Houweling, Dr. Braddlee, Drew "
+"Douglas Craver, Douglas Van Camp, Douglas Van Houweling, Dr. Braddlee, Drew "
"Spencer, Duncan Sample, Durand D’souza, Dylan Field, E C Humphries, Eamon "
"Caddigan, Earleen Smith, Eden Sarid, Eden Spodek, Eduardo Belinchon, Eduardo "
"Castro, Edwin Vandam, Einar Joergensen, Ejnar Brendsdal, Elad Wieder, Elar "
"Chelen, Mike Habicher, Mike Maloney, Mike Masnick, Mike McDaniel, Mike "
"Pouraryan, Mike Sheldon, Mike Stop Continues, Mike Stringer, Mike "
"Wittenstein, Mikkel Ovesen, Mikołaj Podlaszewski, Millie Gonzalez, Mindi "
-"Lovell, Mindy Lin, Mirko “Macro” Fichtner, Mitch Featherston, Mitchell "
-"Adams, Molika Oum, Molly Shaffer Van Houweling, Monica Mora, Morgan Loomis, "
-"Moritz Schubert, Mrs. Paganini, Mushin Schilling, Mustafa K Calik, MD, Myk "
-"Pilgrim, Myra Harmer, Nadine Forget-Dubois, Nagle Industries, LLC, Nah Wee "
-"Yang, Natalie Brown, Natalie Freed, Nathan D Howell, Nathan Massey, Nathan "
-"Miller, Neal Gorenflo, Neal McBurnett, Neal Stimler, Neil Wilson, Nele "
-"Wollert, Neuchee Chang, Niall McDonagh, Niall Twohig, Nic McPhee, Nicholas "
-"Bentley, Nicholas Koran, Nicholas Norfolk, Nicholas Potter, Nick Bell, Nick "
-"Coghlan, Nick Isaacs, Nick M. Daly, Nick Vance, Nickolay Vedernikov, Nicky "
-"Weaver-Weinberg, Nico Prin, Nicolas Weidinger, Nicole Hickman, Niek "
-"Theunissen, Nigel Robertson, Nikki Thompson, Nikko Marie, Nikola Chernev, "
-"Nils Lavesson, Noah Blumenson-Cook, Noah Fang, Noah Kardos-Fein, Noah "
-"Meyerhans, Noel Hanigan, Noel Hart, Norrie Mailer, O.P. Gobée, Ohad Mayblum, "
-"Olivia Wilson, Olivier De Doncker, Olivier Schulbaum, Olle Ahnve, Omar "
-"Kaminski, Omar Willey, OpenBuilds, Ove Ødegård, Øystein Kjærnet, Pablo López "
-"Soriano, Pablo Vasquez, Pacific Design, Paige Mackay, Papp István Péter, "
-"Paris Marx, Parker Higgins, Pasquale Borriello, Pat Allan, Pat Hawks, Pat "
-"Ludwig, Pat Sticks, Patricia Brennan, Patricia Rosnel, Patricia Wolf, "
-"Patrick Berry, Patrick Beseda, Patrick Hurley, Patrick M. Lozeau, Patrick "
-"McCabe, Patrick Nafarrete, Patrick Tanguay, Patrick von Hauff, Patrik "
-"Kernstock, Patti J Ryan, Paul A Golder, Paul and Iris Brest, Paul Bailey, "
-"Paul Bryan, Paul Bunkham, Paul Elosegui, Paul Hibbitts, Paul Jacobson, Paul "
-"Keller, Paul Rowe, Paul Timpson, Paul Walker, Pavel Dostál, Peeter Sällström "
-"Randsalu, Peggy Frith, Pen-Yuan Hsing, Penny Pearson, Per Åström, Perry "
-"Jetter, Péter Fankhauser, Peter Hirtle, Peter Humphries, Peter Jenkins, "
-"Peter Langmar, Peter le Roux, Peter Marinari, Peter Mengelers, Peter "
-"O’Brien, Peter Pinch, Peter S. Crosby, Peter Wells, Petr Fristedt, Petr "
-"Viktorin, Petronella Jeurissen, Phil Flickinger, Philip Chung, Philip "
-"Pangrac, Philip R. Skaggs Jr., Philip Young, Philippa Lorne Channer, "
+"Lovell, Mindy Lin, Mirko <quote>Macro</quote> Fichtner, Mitch Featherston, "
+"Mitchell Adams, Molika Oum, Molly Shaffer Van Houweling, Monica Mora, Morgan "
+"Loomis, Moritz Schubert, Mrs. Paganini, Mushin Schilling, Mustafa K Calik, "
+"MD, Myk Pilgrim, Myra Harmer, Nadine Forget-Dubois, Nagle Industries, LLC, "
+"Nah Wee Yang, Natalie Brown, Natalie Freed, Nathan D Howell, Nathan Massey, "
+"Nathan Miller, Neal Gorenflo, Neal McBurnett, Neal Stimler, Neil Wilson, "
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+"Hickman, Niek Theunissen, Nigel Robertson, Nikki Thompson, Nikko Marie, "
+"Nikola Chernev, Nils Lavesson, Noah Blumenson-Cook, Noah Fang, Noah Kardos-"
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"Print3Dreams Ltd., Quentin Coispeau, R. Smith, Race DiLoreto, Rachel Mercer, "
"Ralph Chapoteau, Randall Kirby, Randy Brians, Raphaël Alexandre, Raphaël "
"Schröder, Rasmus Jensen, Rayn Drahps, Rayna Stamboliyska, Rebecca Godar, "
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-"McCue, Richard “TalkToMeGuy” Olson, Richard Best, Richard Blumberg, Richard "
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-"Richard Sobey, Richard White, Richard Winchell, Rik ToeWater, Rita Lewis, "
-"Rita Wood, Riyadh Al Balushi, Rob Balder, Rob Berkley, Rob Bertholf, Rob "
-"Emanuele, Rob McAuliffe, Rob McKaughan, Rob Tillie, Rob Utter, Rob Vincent, "
-"Robert Gaffney, Robert Jones, Robert Kelly, Robert Lawlis, Robert McDonald, "
-"Robert Orzanna, Robert Paterson Hunter, Robert R. Daniel Jr., Robert Ryan-"
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-"Samarth Agarwal, Sami Al-AbdRabbuh, Samuel A. Rebelsky, Samuel Goëta, Samuel "
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+"Lawlis, Robert McDonald, Robert Orzanna, Robert Paterson Hunter, Robert R. "
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+"Selvaggio, Robin DeRosa, Robin Rist Kildal, Rodrigo Castilhos, Roger Bacon, "
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+"Price, Ryan Sasaki, Ryan Singer, Ryan Voisin, Ryan Weir, S Searle, Salem Bin "
+"Kenaid, Salomon Riedo, Sam Hokin, Sam Twidale, Samantha Levin, Samantha-"
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+"Sergio Cardoso, Seth Drebitko, Seth Gover, Seth Lepore, Shannon Turner, "
+"Sharon Clapp, Shauna Redmond, Shawn Gaston, Shawn Martin, Shay Knohl, Shelby "
"Hatfield, Sheldon (Vila) Widuch, Sheona Thomson, Si Jie, Sicco van Sas, "
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projects / text-madewithcc.git / blobdiff