log 0, 'emphesize keywords'
data.map {|lin| lin.gsub!(/^(>\s*)(Revenue model|Interview date|Interviewees?):/, '\\1**\\2**:')}
+log 0, 'make figure sizes relative to text body width while keeping aspect ratio'
+data.map {|lin| lin.gsub!(/width="6.5in"/, 'width="100%"')}
+data.map {|lin| lin.gsub!(/width="4.198in"/, 'width="40%"')}
+data.map {|lin| lin.gsub!(/width="4.1665in"/, 'width="40%"')}
+data.map {|lin| lin.gsub!(/height="[0-9.]+in"/, '')}
+
log 0, 'Writing processed file'
File.open(dstfile, 'w') {|f| f.puts data.join("\n")}