[text-madewithcc.git] / po / ru / mwcc.po

# MADE WITH CREATIVE COMMONS
# Copyright (C) 2017 by Creative Commons.
# This file is published under a Creative Commons Attribution-ShareAlike license (CC BY-SA), version 4.0
# Authors: Paul Stacey and Sarah Hinchliff Pearson
#
msgid ""
msgstr ""
"Project-Id-Version: Made with Creative Commons 20170609-2\n"
"POT-Creation-Date: 2020-10-26 22:28+0100\n"
"PO-Revision-Date: 2023-12-06 11:06+0000\n"
"Last-Translator: gfbdrgng <hnaofegnp@hldrive.com>\n"
"Language-Team: Russian <https://hosted.weblate.org/projects/madewithcc/"
"translation/ru/>\n"
"Language: ru\n"
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#. type: Attribute 'lang' of: <book>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3
msgid "en"
msgstr "en"

#. type: Content of: <book><bookinfo><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5
msgid "Made with Creative Commons"
msgstr "Сделано с Creative Commons"

#. type: Content of: <book><bookinfo><authorgroup><author><firstname>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8
msgid "Paul"
msgstr "Пол"

#. type: Content of: <book><bookinfo><authorgroup><author><surname>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9
msgid "Stacey"
msgstr "Стейси"

#. type: Content of: <book><bookinfo><authorgroup><author><firstname>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:12
msgid "Sarah Hinchliff"
msgstr "Сара Хинчлифф"

#. type: Content of: <book><bookinfo><authorgroup><author><surname>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:13
msgid "Pearson"
msgstr "Пирсон"

#. type: Content of: <book><bookinfo><copyright>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:17
msgid "<year>2017</year> <holder>Creative Commons</holder>"
msgstr "<year>2017</year> <holder>Creative Commons</holder>"

#. type: Content of: <book><bookinfo><publisher>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:21
msgid "<publishername>Instituto de Investigaciones Económicas</publishername>"
msgstr "<publishername>Институт экономических исследований</publishername>"

#. type: Content of: <book><bookinfo><publisher><address><city>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:23
msgid "Universidad Nacional Autónoma de México"
msgstr "Национальный автономный университет Мексики"

#. type: Content of: <book><bookinfo><legalnotice><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:28
msgid ""
"This book is published under a CC BY-SA license, which means that you can "
"copy, redistribute, remix, transform, and build upon the content for any "
"purpose, even commercially, as long as you give appropriate credit, provide "
"a link to the license, and indicate if changes were made. If you remix, "
"transform, or build upon the material, you must distribute your "
"contributions under the same license as the original. License details: "
"<ulink url=\"http://creativecommons.org/licenses/by-sa/4.0/\"/>"
msgstr ""
"Эта книга публикуется под лицензией CC BY-SA, что означает, что вы можете "
"копировать, перераспределять, ремиксировать, преобразовывать и опираться на "
"контент для любой цели, даже коммерчески, если вы даете соответствующий "
"кредит, предоставляете ссылку на лицензию и указываете, были ли внесены "
"изменения. Если вы ремиксируете, трансформируете или строите на материале, "
"вы должны распределить свои взносы по той же лицензии, что и оригинал. "
"Детали лицензии: <ulink url=\"http://creativecommons.org/licenses/by-sa/4.0/"
"\"/>"

#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:41
msgid "Made with Creative Commons by Paul Stacey and Sarah Hinchliff Pearson"
msgstr "Сделано с Creative Commons Полом Стейси и Сарой Хинчлиф Пирсон"

#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:42
msgid "© 2017 by the Creative Commons Foundation."
msgstr "© 2017 от Creative Commons Foundation."

#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:43
msgid ""
"Published under a Creative Commons Attribution-ShareAlike license (CC "
"BY-SA), version 4.0."
msgstr ""
"Опубликовано под лицензией Creative Commons Attribution-ShareAlike (CC BY-SA)"
", версия 4.0."

#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:45
msgid ""
"The license means that you can copy, redistribute, remix, transform, and "
"build upon the content for any purpose, even commercially, as long as you "
"give appropriate credit, provide a link to the license, and indicate if "
"changes were made. If you remix, transform, or build upon the material, you "
"must distribute your contributions under the same license as the "
"original. License details: <ulink "
"url=\"http://creativecommons.org/licenses/by-sa/4.0/\"/>"
msgstr ""
"Лицензия означает, что вы можете копировать, перераспределять, "
"ремиксировать, преобразовывать и опираться на контент для любой цели, даже "
"коммерчески, если вы даете соответствующий кредит, предоставляете ссылку на "
"лицензию и указываете, были ли внесены изменения. Если вы ремиксируете, "
"трансформируете или строите на материале, вы должны распределить свои взносы "
"по той же лицензии, что и оригинал. Детали лицензии: <ulink url=\"http"
"://creativecommons.org/licenses/by-sa/4.0/\"/>"

#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:52
msgid "Illustrations by Bryan Mathers, <ulink url=\"https://bryanmmathers.com/\"/>."
msgstr ""
"Иллюстрации Брайана Мазерса, <ulink url=\"https://bryanmmathers.com/\"/>."

#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:54
msgid "Publisher: Gunnar Wolf."
msgstr "Издатель: Gunnar Wolf."

#. space for information about translators
#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:56
#, fuzzy
msgid " "
msgstr " "

#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:58
msgid ""
"Made With Creative Commons was originally published with the kind support of "
"Creative Commons and backers of our crowdfunding-campaign on the "
"Kickstarter.com platform."
msgstr ""
"Made With Creative Commons был первоначально опубликован с любезной "
"поддержкой Creative Commons и поддержкой наших краудфандинг-кампаний на "
"платформе Kickstarter.com."

#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:61
msgid ""
"This edition of the book is maintained on <ulink "
"url=\"https://gitlab.com/gunnarwolf/madewithcc-es/\"/>, and the translations "
"are maintained on <ulink "
"url=\"https://hosted.weblate.org/projects/madewithcc/\"/>.  If you find any "
"error in the book, please let us know."
msgstr ""
"Это издание книги поддерживается на <ulink url=\"https://gitlab.com/"
"gunnarwolf/madewithcc-es/\"/>, и переводы ведутся на <ulink url=\"https"
"://hosted.weblate.org/projects/madewithcc/\"/>. Если вы нашли ошибку в "
"книге, пожалуйста, дайте нам знать."

#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:66
msgid ""
"ISBN: YET-TO-BE-DECIDED (PDF), YET-TO-BE-DECIDED (ePub), YET-TO-BE-DECIDED "
"(Paperback)"
msgstr ""
"ISBN: YET-TO-BE-DECIDED (PDF), YET-TO-BE-DECIDED (ePub), YET-TO-BE-DECIDED "
"(Paperback)"

#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:69
msgid "<ulink url=\"https://madewith.cc/\"/>"
msgstr "<ulink url=\"https://madewith.cc/\"/>"

#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:72
msgid "(Dewey) 346.048, 347.78"
msgstr "(Dewey) 346.048, 347.78"

#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:75
msgid "(US Library of Congress) Z286 O63 S73 2017"
msgstr "(Библиотека Конгресса США) Z286 O63 S73 2017"

#. type: Content of: <book><colophon><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:78
msgid "(Melvil) 025.523"
msgstr "(Melvil) 025.523"

#. type: Content of: <book><dedication><blockquote><attribution>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:84
msgid "David Foster Wallace"
msgstr "Дэвид Фостер Уоллес"

#. type: Content of: <book><dedication><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:85
msgid ""
"I don’t know a whole lot about nonfiction journalism. . . The way that I "
"think about these things, and in terms of what I can do is. . . essays like "
"this are occasions to watch somebody reasonably bright but also reasonably "
"average pay far closer attention and think at far more length about all "
"sorts of different stuff than most of us have a chance to in our daily "
"lives."
msgstr ""
"Я не очень много знаю о нефиктивной журналистике. ... То, как я думаю об "
"этих вещах, и с точки зрения того, что я могу сделать, это. .. эссе, "
"подобные этому, - это случаи, когда кто-то достаточно яркий, но также "
"достаточно средний уделяет гораздо более пристальное внимание и думает "
"гораздо больше о различных вещах, чем у большинства из нас есть шанс в нашей "
"повседневной жизни."

#. type: Content of: <book><preface><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:94
msgid "Foreword"
msgstr "Предисловие"

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:96
msgid ""
"Three years ago, just after I was hired as CEO of Creative Commons, I met "
"with Cory Doctorow in the hotel bar of Toronto’s Gladstone Hotel. As one of "
"CC’s most well-known proponents—one who has also had a successful career as "
"a writer who shares his work using CC—I told him I thought CC had a role in "
"defining and advancing open business models. He kindly disagreed, and called "
"the pursuit of viable business models through CC <quote>a red "
"herring.</quote>"
msgstr ""
"Три года назад, сразу после моего назначения на должность генерального "
"директора Creative Commons, я встретился с Кори Доктороу в баре отеля "
"Gladstone в Торонто. Как один из наиболее известных сторонников CC - один из "
"тех, кто также сделал успешную карьеру как писатель, распространяющий свои "
"работы с помощью CC, - я сказал ему, что считаю, что CC играет важную роль в "
"определении и продвижении открытых бизнес-моделей. Он любезно не согласился "
"и назвал поиск жизнеспособных бизнес-моделей с помощью CC <quote>красной "
"селедкой</quote>"

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:105
msgid ""
"He was, in a way, completely correct—those who make things with Creative "
"Commons have ulterior motives, as Paul Stacey explains in this book: "
"<quote>Regardless of legal status, they all have a social mission. Their "
"primary reason for being is to make the world a better place, not to "
"profit. Money is a means to a social end, not the end itself.</quote>"
msgstr ""
"В каком-то смысле он был совершенно прав - у тех, кто создает вещи под "
"Creative Commons, есть скрытые мотивы, как объясняет Пол Стейси в этой книге:"
" <quote>Независимо от юридического статуса, все они имеют социальную миссию. "
"Их главная причина существования - сделать мир лучше, а не получить прибыль. "
"Деньги - это средство достижения социальной цели, а не сама цель.</quote>"

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:113
msgid ""
"In the case study about Cory Doctorow, Sarah Hinchliff Pearson cites Cory’s "
"words from his book Information Doesn’t Want to Be Free: <quote>Entering the "
"arts because you want to get rich is like buying lottery tickets because you "
"want to get rich. It might work, but it almost certainly won’t. Though, of "
"course, someone always wins the lottery.</quote>"
msgstr ""
"Сара Хинчлифф Пирсон, рассказывая о Кори Доктороу, приводит слова Кори из "
"его книги Информация не хочет быть свободной: <quote>Заниматься искусством, "
"потому что вы хотите разбогатеть, - это все равно что покупать лотерейные "
"билеты, потому что вы хотите разбогатеть. Это может сработать, но почти "
"наверняка не сработает. Хотя, конечно, кто-то всегда выигрывает в "
"лотерею.</quote>"

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:121
msgid ""
"Today, copyright is like a lottery ticket—everyone has one, and almost "
"nobody wins. What they don’t tell you is that if you choose to share your "
"work, the returns can be significant and long-lasting.  This book is filled "
"with stories of those who take much greater risks than the two dollars we "
"pay for a lottery ticket, and instead reap the rewards that come from "
"pursuing their passions and living their values."
msgstr ""
"Сегодня авторское право - это как лотерейный билет. То, что они не говорят "
"вам, это то, что если вы решите поделиться своей работой, результаты могут "
"быть значительными и долговечными. Эта книга наполнена историями тех, кто "
"рискует гораздо больше, чем два доллара, которые мы платим за лотерейный "
"билет, и вместо этого пожинает награды, которые приходят от преследования их "
"страстей и жизни их ценностей."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:130
msgid ""
"So it’s not about the money. Also: it is. Finding the means to continue to "
"create and share often requires some amount of income.  Max Temkin of Cards "
"Against Humanity says it best in their case study: <quote>We don’t make "
"jokes and games to make money—we make money so we can make more jokes and "
"games.</quote>"
msgstr ""
"Так что дело не в деньгах. И еще: дело в деньгах. Поиск средств для "
"продолжения творчества и обмена опытом часто требует определенного дохода.  "
"Макс Темкин из Cards Against Humanity говорит об этом лучше всего в своем "
"примере: <quote>Мы делаем шутки и игры не для того, чтобы заработать деньги -"
" мы зарабатываем деньги, чтобы делать больше шуток и игр.</quote>"

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:137
msgid ""
"Creative Commons’ focus is on building a vibrant, usable commons, powered by "
"collaboration and gratitude. Enabling communities of collaboration is at the "
"heart of our strategy. With that in mind, Creative Commons began this book "
"project. Led by Paul and Sarah, the project set out to define and advance "
"the best open business models.  Paul and Sarah were the ideal authors to "
"write Made with Creative Commons."
msgstr ""
"Creative Commons’ фокусируется на создании ярких, пригодных для "
"использования общих элементов, основанных на сотрудничестве и благодарности. "
"Создание сообществ сотрудничества лежит в основе нашей стратегии. Имея это в "
"виду, Creative Commons начал этот книжный проект. Под руководством Пола и "
"Сары, проект решил определить и продвинуть лучшие открытые бизнес-модели. "
"Пол и Сара были идеальными авторами для написания Made with Creative Commons."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:146
msgid ""
"Paul dreams of a future where new models of creativity and innovation "
"overpower the inequality and scarcity that today define the worst parts of "
"capitalism. He is driven by the power of human connections between "
"communities of creators. He takes a longer view than most, and it’s made him "
"a better educator, an insightful researcher, and also a skilled gardener. He "
"has a calm, cool voice that conveys a passion that inspires his colleagues "
"and community."
msgstr ""
"Павел мечтает о будущем, где новые модели творчества и инноваций "
"перевешивают неравенство и дефицит, которые сегодня определяют худшие части "
"капитализма. Он управляется силой человеческих связей между сообществами "
"создателей. Он имеет более продолжительный вид, чем большинство, и это "
"делает его лучшим педагогом, проницательным исследователем, а также опытным "
"садовником. У него спокойный, прохладный голос, который передает страсть, "
"которая вдохновляет его коллег и сообщество."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:155
msgid ""
"Sarah is the best kind of lawyer—a true advocate who believes in the good of "
"people, and the power of collective acts to change the world. Over the past "
"year I’ve seen Sarah struggle with the heartbreak that comes from investing "
"so much into a political campaign that didn’t end as she’d hoped. Today, "
"she’s more determined than ever to live with her values right out on her "
"sleeve. I can always count on Sarah to push Creative Commons to focus on our "
"impact—to make the main thing the main thing. She’s practical, "
"detail-oriented, and clever. There’s no one on my team that I enjoy debating "
"more."
msgstr ""
"Сара - лучший адвокат, который верит в блага людей и силу коллективных "
"действий, чтобы изменить мир. За последний год я видел, как Сара борется с "
"разбитым сердцем, которое происходит от инвестирования в политическую "
"кампанию, которая не закончилась, как она надеялась. Сегодня она ’ более "
"решительно, чем когда-либо, чтобы жить со своими ценностями прямо на ее "
"рукаве. Я всегда могу рассчитывать на Сару, чтобы заставить Creative Commons "
"сосредоточиться на нашем влиянии, чтобы сделать главное. Она освящает "
"практичным, ориентированным на детали и умным. В моей команде нет никого, "
"кого я люблю обсуждать больше."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:167
msgid ""
"As coauthors, Paul and Sarah complement each other perfectly. They "
"researched, analyzed, argued, and worked as a team, sometimes together and "
"sometimes independently. They dove into the research and writing with "
"passion and curiosity, and a deep respect for what goes into building the "
"commons and sharing with the world. They remained open to new ideas, "
"including the possibility that their initial theories would need refinement "
"or might be completely wrong.  That’s courageous, and it has made for a "
"better book that is insightful, honest, and useful."
msgstr ""
"Как соавторы, Пол и Сара прекрасно дополняют друг друга. Они исследовали, "
"анализировали, спорили и работали как команда, иногда вместе, а иногда и "
"самостоятельно. Они вникают в исследования и пишут со страстью и "
"любопытством, и глубокое уважение к тому, что уходит в построение общих черт "
"и обмен с миром. Они оставались открытыми для новых идей, включая "
"возможность того, что их начальные теории нуждаются в уточнении или могут "
"быть полностью неверными. Это смело, и это сделало для лучшей книги, которая "
"является проницательной, честной и полезной."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:178
msgid ""
"From the beginning, CC wanted to develop this project with the principles "
"and values of open collaboration. The book was funded, developed, "
"researched, and written in the open. It is being shared openly under a CC "
"BY-SA license for anyone to use, remix, or adapt with attribution. It is, in "
"itself, an example of an open business model."
msgstr ""
"С самого начала CC хотел разработать этот проект с принципами и ценностями "
"открытого сотрудничества. Книга была профинансирована, разработана, "
"исследована и написана на открытом воздухе. Он открыто делится по лицензии "
"CC BY-SA для любого, чтобы использовать, ремикс или адаптироваться с "
"атрибуцией. Это сам по себе пример открытой бизнес-модели."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:186
msgid ""
"For 31 days in August of 2015, Sarah took point to organize and execute a "
"Kickstarter campaign to generate the core funding for the book. The "
"remainder was provided by CC’s generous donors and supporters. In the end, "
"it became one of the most successful book projects on Kickstarter, smashing "
"through two stretch goals and engaging over 1,600 donors—the majority of "
"them new supporters of Creative Commons."
msgstr ""
"В течение 31 дня в августе 2015 года Сара решила организовать и провести "
"кампанию Kickstarter для создания основного финансирования книги. Остальная "
"часть была предоставлена щедрыми донорами и сторонниками CC’. В конце "
"концов, он стал одним из самых успешных книжных проектов на Kickstarter, "
"сбив два растянутых гола и привлекая более 1600 доноров, большинство из "
"которых являются новыми сторонниками Creative Commons."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:195
msgid ""
"Paul and Sarah worked openly throughout the project, publishing the plans, "
"drafts, case studies, and analysis, early and often, and they engaged "
"communities all over the world to help write this book. As their opinions "
"diverged and their interests came into focus, they divided their voices and "
"decided to keep them separate in the final product. Working in this way "
"requires both humility and self-confidence, and without question it has made "
"Made with Creative Commons a better project."
msgstr ""
"Пол и Сара работали открыто на протяжении всего проекта, публикуя планы, "
"проекты, тематические исследования и анализ, рано и часто, и они привлекали "
"сообщества по всему миру, чтобы помочь написать эту книгу. По мере того, как "
"их мнения расходились, и их интересы оказались в центре внимания, они "
"разделили свои голоса и решили отделить их в конечном продукте. Работа в "
"этом направлении требует как смирения, так и уверенности в себе, и, без "
"сомнения, это сделало Made with Creative Commons лучшим проектом."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:205
msgid ""
"Those who work and share in the commons are not typical creators.  They are "
"part of something greater than themselves, and what they offer us all is a "
"profound gift. What they receive in return is gratitude and a community."
msgstr ""
"Те, кто работает и делится в общих чертах, не являются типичными "
"создателями. Они являются частью чего-то большего, чем они сами, и то, что "
"они предлагают нам всем, является глубоким даром. То, что они получают "
"взамен - это благодарность и сообщество."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:211
msgid ""
"Jonathan Mann, who is profiled in this book, writes a song a day.  When I "
"reached out to ask him to write a song for our Kickstarter (and to offer "
"himself up as a Kickstarter benefit), he agreed immediately. Why would he "
"agree to do that? Because the commons has collaboration at its core, and "
"community as a key value, and because the CC licenses have helped so many to "
"share in the ways that they choose with a global audience."
msgstr ""
"Джонатан Манн, который процитирован в этой книге, пишет песню в день. Когда "
"я обратился к нему с просьбой написать песню для нашего Kickstarter (и "
"предложить себя в качестве выгоды Kickstarter), он сразу же согласился. "
"Зачем ему это делать? Потому что у простых людей есть сотрудничество в своей "
"основе, и сообщество как ключевая ценность, и потому, что лицензии CC "
"помогли многим поделиться тем, как они выбирают с глобальной аудиторией."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:220
msgid ""
"Sarah writes, <quote>Endeavors that are Made with Creative Commons thrive "
"when community is built around what they do. This may mean a community "
"collaborating together to create something new, or it may simply be a "
"collection of like-minded people who get to know each other and rally around "
"common interests or beliefs. To a certain extent, simply being Made with "
"Creative Commons automatically brings with it some element of community, by "
"helping connect you to like-minded others who recognize and are drawn to the "
"values symbolized by using CC.</quote> Amanda Palmer, the other musician "
"profiled in the book, would surely add this from her case study: "
"<quote>There is no more satisfying end goal than having someone tell you "
"that what you do is genuinely of value to them.</quote>"
msgstr ""
"Сара пишет, <quote> Endeavors, которые сделаны с Creative Commons, "
"процветают, когда сообщество строится вокруг того, что они делают. Это может "
"означать сотрудничество сообщества, чтобы создать что-то новое, или это "
"может быть просто набор единомышленников, которые узнают друг друга и "
"сплотятся вокруг общих интересов или убеждений. В определенной степени, "
"просто быть Сделанным с Creative Commons автоматически приносит с собой "
"какой-то элемент сообщества, помогая связать вас с единомышленниками, "
"которые признают и притягиваются к ценностям, символизируемым с помощью CC.</"
"quote> Аманда Палмер, другой музыкант, описанный в книге, несомненно, "
"добавила бы это из ее тематического исследования: <quote> Нет более "
"удовлетворительной конечной цели, чем если бы кто-то сказал вам, что то, что "
"вы делаете, действительно имеет ценность для них.</quote>"

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:234
msgid ""
"This is not a typical business book. For those looking for a recipe or a "
"roadmap, you might be disappointed. But for those looking to pursue a social "
"end, to build something great through collaboration, or to join a powerful "
"and growing global community, they’re sure to be satisfied. Made with "
"Creative Commons offers a world-changing set of clearly articulated values "
"and principles, some essential tools for exploring your own business "
"opportunities, and two dozen doses of pure inspiration."
msgstr ""
"Это не типичная деловая книга. Для тех, кто ищет рецепт или дорожную карту, "
"вы можете быть разочарованы. Но для тех, кто хочет достичь социальной цели, "
"построить что-то великое через сотрудничество или присоединиться к "
"могущественному и растущему мировому сообществу, они, безусловно, довольны. "
"Сделанный с Creative Commons предлагает изменяющийся мир набор четко "
"сформулированных ценностей и принципов, некоторые необходимые инструменты "
"для изучения ваших собственных бизнес-возможностей и два десятка доз чистого "
"вдохновения."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:244
msgid ""
"In a 1996 Stanford Law Review article <quote>The Zones of "
"Cyberspace</quote>, CC founder Lawrence Lessig wrote, <quote>Cyberspace is a "
"place. People live there. They experience all the sorts of things that they "
"experience in real space, there. For some, they experience more. They "
"experience this not as isolated individuals, playing some high tech computer "
"game; they experience it in groups, in communities, among strangers, among "
"people they come to know, and sometimes like.</quote>"
msgstr ""
"В статье <quote>The Zones of Cyberspace</quote>, опубликованной в 1996 году "
"в Stanford Law Review, основатель CC Лоуренс Лессиг писал: "
"<quote>Киберпространство - это место. Люди живут в нем. Они испытывают там "
"все те же вещи, что и в реальном пространстве. Для некоторых - даже больше. "
"Они переживают это не как изолированные индивидуумы, играющие в какую-то "
"высокотехнологичную компьютерную игру; они переживают это в группах, в "
"сообществах, среди незнакомцев, среди людей, которых они узнают, а иногда и "
"любят.</quote>"

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:254
msgid ""
"I’m incredibly proud that Creative Commons is able to publish this book for "
"the many communities that we have come to know and like.  I’m grateful to "
"Paul and Sarah for their creativity and insights, and to the global "
"communities that have helped us bring it to you.  As CC board member "
"Johnathan Nightingale often says, <quote>It’s all made of people.</quote>"
msgstr ""
"Я невероятно горжусь тем, что Creative Commons может опубликовать эту книгу "
"для многих сообществ, которые мы узнали и полюбили.  Я благодарен Полу и "
"Саре за их творчество и проницательность, а также мировым сообществам, "
"которые помогли нам представить эту книгу вам.  Как часто говорит член "
"правления CC Джонатан Найтингейл, <quote>Все состоит из людей</quote>"

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:262
msgid "That’s the true value of things that are Made with Creative Commons."
msgstr ""
"Это означает истинную ценность вещей, которые сделаны с Creative Commons."

#. type: Content of: <book><preface><blockquote><attribution>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:265
msgid "Ryan Merkley,"
msgstr "Райан Меркли,"

#. type: Content of: <book><preface><blockquote><attribution>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:265
msgid "CEO, Creative Commons"
msgstr "CEO, Creative Commons"

#. type: Content of: <book><preface><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:270
msgid "Introduction"
msgstr "Введение"

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:272
msgid ""
"This book shows the world how sharing can be good for business—but with a "
"twist."
msgstr ""
"Эта книга показывает миру, как обмен может быть хорошим для бизнеса, но с "
"поворотом."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:276
msgid ""
"We began the project intending to explore how creators, organizations, and "
"businesses make money to sustain what they do when they share their work "
"using Creative Commons licenses. Our goal was not to identify a formula for "
"business models that use Creative Commons but instead gather fresh ideas and "
"dynamic examples that spark new, innovative models and help others follow "
"suit by building on what already works. At the onset, we framed our "
"investigation in familiar business terms. We created a blank <quote>open "
"business model canvas,</quote> an interactive online tool that would help "
"people design and analyze their business model."
msgstr ""
"Мы начали проект, направленный на изучение того, как создатели, организации "
"и предприятия зарабатывают деньги, чтобы поддерживать то, что они делают, "
"когда они делятся своей работой, используя лицензии Creative Commons. Наша "
"цель состояла не в том, чтобы определить формулу для бизнес-моделей, которые "
"используют Creative Commons, а вместо этого собрать новые идеи и "
"динамические примеры, которые зажигают новые, инновационные модели и "
"помогают другим следовать их примеру, опираясь на то, что уже работает. В "
"самом начале мы подставили наше расследование в знакомых деловых терминах. "
"Мы создали пустой <quote> открытый бизнес-модель холст, </quote> "
"интерактивный онлайн-инструмент, который поможет людям проектировать и "
"анализировать свою бизнес-модель."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:288
msgid ""
"Through the generous funding of Kickstarter backers, we set about this "
"project first by identifying and selecting a diverse group of creators, "
"organizations, and businesses who use Creative Commons in an integral "
"way—what we call being Made with Creative Commons. We interviewed them and "
"wrote up their stories. We analyzed what we heard and dug deep into the "
"literature."
msgstr ""
"Благодаря щедрому финансированию сторонников Kickstarter, мы сначала "
"определили этот проект, определив и выбрав разнообразную группу создателей, "
"организаций и предприятий, которые используют Creative Commons в "
"интегральном ключе— то, что мы называем Made with Creative Commons. Мы "
"опросили их и написали их истории. Мы проанализировали то, что слышали, и "
"глубоко погрузились в литературу."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:296
msgid ""
"But as we did our research, something interesting happened. Our initial way "
"of framing the work did not match the stories we were hearing."
msgstr ""
"Но как мы сделали наши исследования, произошло что-то интересное. Наш "
"первоначальный способ создания работы не соответствовал историям, которые мы "
"слышали."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:301
msgid ""
"Those we interviewed were not typical businesses selling to consumers and "
"seeking to maximize profits and the bottom line.  Instead, they were sharing "
"to make the world a better place, creating relationships and community "
"around the works being shared, and generating revenue not for unlimited "
"growth but to sustain the operation."
msgstr ""
"Те, с которыми мы беседовали, не были типичными предприятиями, продающими "
"потребителям и стремящимися максимизировать прибыль и нижнюю линию. Вместо "
"этого они делились, чтобы сделать мир лучше, создавая отношения и сообщество "
"вокруг совместных работ, и генерируя доход не для неограниченного роста, а "
"для поддержания операции."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:309
msgid ""
"They often didn’t like hearing what they do described as an open business "
"model. Their endeavor was something more than that.  Something "
"different. Something that generates not just economic value but social and "
"cultural value. Something that involves human connection. Being Made with "
"Creative Commons is not <quote>business as usual.</quote>"
msgstr ""
"Им часто не нравилось, когда то, чем они занимаются, называли открытой "
"бизнес-моделью. Их начинание было чем-то большим.  Нечто иное. То, что "
"создает не только экономическую, но и социальную и культурную ценность. То, "
"что предполагает связь с людьми. Быть сделанным с помощью Creative Commons - "
"это не <quote>обычный бизнес</quote>"

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:317
msgid ""
"We had to rethink the way we conceived of this project. And it didn’t happen "
"overnight. From the fall of 2015 through 2016, we documented our thoughts in "
"blog posts on Medium and with regular updates to our Kickstarter backers. We "
"shared drafts of case studies and analysis with our Kickstarter cocreators, "
"who provided invaluable edits, feedback, and advice. Our thinking changed "
"dramatically over the course of a year and a half."
msgstr ""
"Нам пришлось переосмыслить то, как мы задумали этот проект. И это не "
"произошло в одночасье. С осени 2015 по 2016 год мы документировали наши "
"мысли в блогах на Medium и с регулярными обновлениями для наших сторонников "
"Kickstarter. Мы поделились проектами тематических исследований и анализа с "
"нашими соавторами Kickstarter, которые предоставили бесценные "
"редактирование, обратную связь и советы. Наше мышление резко изменилось за "
"полтора года."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:326
msgid ""
"Throughout the process, the two of us have often had very different ways of "
"understanding and describing what we were learning. Learning from each other "
"has been one of the great joys of this work, and, we hope, something that "
"has made the final product much richer than it ever could have been if "
"either of us undertook this project alone.  We have preserved our voices "
"throughout, and you’ll be able to sense our different but complementary "
"approaches as you read through our different sections."
msgstr ""
"На протяжении всего процесса у нас обоих часто были разные способы понимания "
"и описания того, чему мы учились. Изучение друг от друга было одной из "
"больших радостей этой работы, и, мы надеемся, что то, что сделало конечный "
"продукт намного богаче, чем когда-либо могло бы быть, если бы кто-то из нас "
"взялся за этот проект в одиночку. Мы сохранили наши голоса на протяжении "
"всего, и вы сможете чувствовать наши различные, но взаимодополняющие "
"подходы, когда вы читаете наши различные разделы."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:336
msgid ""
"While we recommend that you read the book from start to finish, each section "
"reads more or less independently. The book is structured into two main "
"parts."
msgstr ""
"Хотя мы рекомендуем вам читать книгу от начала до конца, каждый раздел "
"читает более или менее самостоятельно. Книга состоит из двух основных частей."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:341
msgid ""
"Part one, the overview, begins with a big-picture framework written by "
"Paul. He provides some historical context for the digital commons, "
"describing the three ways society has managed resources and shared "
"wealth—the commons, the market, and the state. He advocates for thinking "
"beyond business and market terms and eloquently makes the case for sharing "
"and enlarging the digital commons."
msgstr ""
"Часть первая, обзор, начинается с большой картины, написанной Полом. Он "
"предоставляет определенный исторический контекст для цифровых общностей, "
"описывая три способа, которыми общество управляло ресурсами и делилось "
"богатством - общие черты, рынок и государство. Он выступает за мышление, "
"выходящее за рамки бизнес- и рыночных условий, и красноречиво выдвигает "
"доводы в пользу обмена и расширения цифровых общностей."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:349
msgid ""
"The overview continues with Sarah’s chapter, as she considers what it means "
"to be successfully Made with Creative Commons. While making money is one "
"piece of the pie, there is also a set of public-minded values and the kind "
"of human connections that make sharing truly meaningful. This section "
"outlines the ways the creators, organizations, and businesses we interviewed "
"bring in revenue, how they further the public interest and live out their "
"values, and how they foster connections with the people with whom they "
"share."
msgstr ""
"Обзор продолжается с главой Sarah’s, поскольку она считает, что значит быть "
"успешно сделанным с Creative Commons. В то время как зарабатывание денег "
"является одним из кусочков пирога, есть также набор общественных ценностей и "
"тех человеческих связей, которые делают обмен действительно значимым. В этом "
"разделе излагаются способы, которыми создатели, организации и предприятия, с "
"которыми мы беседовали, приносят доход, как они способствуют общественным "
"интересам и живут своими ценностями, и как они способствуют связям с людьми, "
"с которыми они делятся."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:359
msgid ""
"And to end part one, we have a short section that explains the different "
"Creative Commons licenses. We talk about the misconception that the more "
"restrictive licenses—the ones that are closest to the all-rights-reserved "
"model of traditional copyright—are the only ways to make money."
msgstr ""
"И чтобы закончить первую часть, у нас есть короткий раздел, который "
"объясняет различные лицензии Creative Commons. Мы говорим о заблуждении, что "
"более ограничительные лицензии, наиболее близкие к заслуженной модели "
"традиционных авторских прав, являются единственным способом заработать "
"деньги."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:366
msgid ""
"Part two of the book is made up of the twenty-four stories of the creators, "
"businesses, and organizations we interviewed. While both of us participated "
"in the interviews, we divided up the writing of these profiles."
msgstr ""
"Вторая часть книги состоит из двадцати четырех историй о создателях, "
"предприятиях и организациях, с которыми мы беседовали. В то время как мы оба "
"участвовали в интервью, мы разделили написание этих профилей."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:372
msgid ""
"Of course, we are pleased to make the book available using a Creative "
"Commons Attribution-ShareAlike license. Please copy, distribute, translate, "
"localize, and build upon this work."
msgstr ""
"Конечно, мы рады сделать книгу доступной с помощью лицензии Creative Commons "
"Attribution-ShareAlike. Пожалуйста, скопируйте, распространяйте, переводите, "
"локализуйте и развивайте эту работу."

#. type: Content of: <book><preface><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:377
msgid ""
"Writing this book has transformed and inspired us. The way we now look at "
"and think about what it means to be Made with Creative Commons has "
"irrevocably changed. We hope this book inspires you and your enterprise to "
"use Creative Commons and in so doing contribute to the transformation of our "
"economy and world for the better."
msgstr ""
"Написание этой книги изменило и вдохновило нас. То, как мы теперь смотрим и "
"думаем о том, что значит быть сделанным с Creative Commons, необратимо "
"изменилось. Мы надеемся, что эта книга вдохновит вас и ваше предприятие "
"использовать Creative Commons и тем самым способствовать преобразованию "
"нашей экономики и мира в лучшую сторону."

#. type: Content of: <book><preface><blockquote><attribution>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:384
msgid "Paul and Sarah"
msgstr "Пол и Сара"

#. type: Content of: <book><part><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:389
msgid "The Big Picture"
msgstr "Большая картина"

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:391
msgid "The New World of Digital Commons"
msgstr "Новый мир цифровых общин"

#. type: Content of: <book><part><chapter><blockquote><attribution>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:393
msgid "Paul Stacey"
msgstr "Пол Стейси"

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:404
msgid "Jonathan Rowe, Our Common Wealth (San Francisco: Berrett-Koehler, 2013), 14."
msgstr ""
"Джонатан Роу, Наше общее богатство (Сан-Франциско: Berrett-Koehler, 2013), "
"14."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:397
msgid ""
"Jonathan Rowe eloquently describes the commons as <quote>the air and oceans, "
"the web of species, wilderness and flowing water—all are parts of the "
"commons. So are language and knowledge, sidewalks and public squares, the "
"stories of childhood and the processes of democracy. Some parts of the "
"commons are gifts of nature, others the product of human endeavor. Some are "
"new, such as the Internet; others are as ancient as soil and "
"calligraphy.</quote><placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
"Джонатан Роу красноречиво описывает общие черты, как <quote> воздух и "
"океаны, паутина видов, пустыня и течет вода. Также есть язык и знания, "
"тротуары и общественные площади, истории детства и процессы демократии. "
"Некоторые части общности - это дары природы, другие - продукт человеческой "
"деятельности. Некоторые новые, такие как Интернет; другие такие же древние, "
"как почва и каллиграфия.</quote><placeholder type=\"footnote\" id=\"0\"/>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:409
msgid ""
"In Made with Creative Commons, we focus on our current era of digital "
"commons, a commons of human-produced works. This commons cuts across a broad "
"range of areas including cultural heritage, education, research, technology, "
"art, design, literature, entertainment, business, and data. Human-produced "
"works in all these areas are increasingly digital. The Internet is a kind of "
"global, digital commons. The individuals, organizations, and businesses we "
"profile in our case studies use Creative Commons to share their resources "
"online over the Internet."
msgstr ""
"В Made with Creative Commons мы фокусируемся на нашей нынешней эпохе "
"цифровых общностей, распространенных человеческих произведений. Эти общие "
"черты охватывают широкий спектр областей, включая культурное наследие, "
"образование, исследования, технологии, искусство, дизайн, литературу, "
"развлечения, бизнес и данные. Человеческие работы во всех этих областях "
"становятся все более цифровыми. Интернет является своего рода глобальным, "
"цифровым общим. Люди, организации и предприятия, которые мы рассматриваем в "
"наших тематических исследованиях, используют Creative Commons, чтобы "
"делиться своими ресурсами в Интернете."

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:424
msgid ""
"David Bollier, Think Like a Commoner: A Short Introduction to the Life of "
"the Commons (Gabriola Island, BC: New Society, 2014), 176."
msgstr ""
"Дэвид Боллиер, \"Думай как простолюдин: Краткое введение в жизнь общин ("
"Остров Габриола, Британская Колумбия: Новое общество, 2014), 176."

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:432
#, fuzzy
msgid "Ibid., 15."
msgstr "Ibid., 15."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:420
msgid ""
"The commons is not just about shared resources, however. It’s also about the "
"social practices and values that manage them. A resource is a noun, but to "
"common—to put the resource into the commons—is a verb.<placeholder "
"type=\"footnote\" id=\"0\"/> The creators, organizations, and businesses we "
"profile are all engaged with commoning. Their use of Creative Commons "
"involves them in the social practice of commoning, managing resources in a "
"collective manner with a community of users.<placeholder type=\"footnote\" "
"id=\"1\"/> Commoning is guided by a set of values and norms that balance the "
"costs and benefits of the enterprise with those of the community. Special "
"regard is given to equitable access, use, and sustainability."
msgstr ""
"Однако общее дело не только в общих ресурсах. Это также о социальных "
"практиках и ценностях, которые управляют ими. Ресурс - это существительное, "
"но общность, чтобы поместить ресурс в общность, - это глагол.<placeholder "
"type=\"footnote\" id=\"0\"/> Создатели, организации и предприятия, которые "
"мы профилируем, все занимаются общностью. Их использование Creative Commons "
"включает их в социальную практику совместного использования, управления "
"ресурсами в коллективном порядке с сообществом пользователей.<placeholder "
"type=\"footnote\" id=\"1\"/> Обобщение ориентируется на набор ценностей и "
"норм, которые уравновешивают затраты и выгоды предприятия с расходами "
"сообщества. Особое внимание уделяется справедливому доступу, использованию и "
"устойчивости."

#. type: Content of: <book><part><chapter><sect1><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:439
msgid "The Commons, the Market, and the State"
msgstr "Общины, рынок и государство"

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:445
#, fuzzy
msgid "Ibid., 145."
msgstr "Ibid., 145."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:441
msgid ""
"Historically, there have been three ways to manage resources and share "
"wealth: the commons (managed collectively), the state (i.e., the "
"government), and the market—with the last two being the dominant forms "
"today.<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
"Исторически сложилось три способа управления ресурсами и распределения "
"богатства: общность (коллективное управление), государство (т.е. "
"правительство) и рынок, причем последние две формы являются доминирующими в "
"настоящее время.<placeholder type=\"footnote\" id=\"0\"/>"

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:454
#, fuzzy
msgid "Ibid., 175."
msgstr "Ibid., 175."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:449
msgid ""
"The organizations and businesses in our case studies are unique in the way "
"they participate in the commons while still engaging with the market and/or "
"state. The extent of engagement with market or state varies. Some operate "
"primarily as a commons with minimal or no reliance on the market or "
"state.<placeholder type=\"footnote\" id=\"0\"/> Others are very much a part "
"of the market or state, depending on them for financial sustainability. All "
"operate as hybrids, blending the norms of the commons with those of the "
"market or state."
msgstr ""
"Организации и предприятия, представленные в наших исследованиях, уникальны "
"тем, что они участвуют в жизни общества и при этом взаимодействуют с рынком "
"и/или государством. Степень взаимодействия с рынком или государством "
"различна. Некоторые из них работают преимущественно как общины, минимально "
"завися или вообще не завися от рынка или государства.<placeholder type="
"\"footnote\" id=\"0\"/> Другие являются очень большой частью рынка или "
"государства, завися от них в плане финансовой устойчивости. Все они "
"функционируют как гибриды, сочетая нормы общества с нормами рынка или "
"государства."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:461
msgid ""
"Fig. <xref xrefstyle=\"template:%n\" linkend=\"fig-1\"/> is a depiction of "
"how an enterprise can have varying levels of engagement with commons, state, "
"and market."
msgstr ""
"Рис. <xref xrefstyle=\"template:%n\" linkend=\"fig-1\"/> - это изображение "
"того, как предприятие может иметь различные уровни взаимодействия с "
"общностями, состоянием и рынком."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:465
msgid ""
"Some of our case studies are simply commons and market enterprises with "
"little or no engagement with the state. A depiction of those case studies "
"would show the state sphere as tiny or even absent. Other case studies are "
"primarily market-based with only a small engagement with the commons. A "
"depiction of those case studies would show the market sphere as large and "
"the commons sphere as small. The extent to which an enterprise sees itself "
"as being primarily of one type or another affects the balance of norms by "
"which they operate."
msgstr ""
"Некоторые из наших тематических исследований - это просто общие черты и "
"рыночные предприятия, которые мало или вообще не взаимодействуют с "
"государством. Изображение этих тематических исследований покажет "
"государственной сфере как крошечную или даже отсутствующую. Другие "
"тематические исследования в первую очередь основаны на рынке с небольшим "
"участием в общих чертах. Изображение этих тематических исследований показало "
"бы рыночную сферу как большую, а сферу общего пользования - как малую. "
"Степень, в которой предприятие считает себя главным образом того или иного "
"типа, влияет на баланс норм, с помощью которых оно работает."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:476
msgid ""
"All our case studies generate money as a means of livelihood and "
"sustainability. Money is primarily of the market. Finding ways to generate "
"revenue while holding true to the core values of the commons (usually "
"expressed in mission statements) is challenging. To manage interaction and "
"engagement between the commons and the market requires a deft touch, a "
"strong sense of values, and the ability to blend the best of both."
msgstr ""
"Во всех наших исследованиях деньги являются средством жизнеобеспечения и "
"устойчивости. Деньги - это прежде всего рынок. Найти способы получения "
"дохода, сохраняя при этом верность основным ценностям общин (обычно "
"выраженным в формулировках миссии), непросто. Для управления взаимодействием "
"и взаимодействием между общинами и рынком требуется ловкость рук, сильное "
"чувство ценностей и способность сочетать лучшее из того и другого."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:485
msgid ""
"The state has an important role to play in fostering the use and adoption of "
"the commons. State programs and funding can deliberately contribute to and "
"build the commons. Beyond money, laws and regulations regarding property, "
"copyright, business, and finance can all be designed to foster the commons."
msgstr ""
"Государство должно играть важную роль в содействии использованию и принятию "
"общих принципов. Государственные программы и финансирование могут "
"сознательно способствовать и строить общие черты. Помимо денег, законы и "
"правила, касающиеся собственности, авторского права, бизнеса и финансов, "
"могут быть разработаны, чтобы способствовать общности."

#. type: Content of: <book><part><chapter><sect1><figure><mediaobject><textobject><phrase>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:492 MadewithCreativeCommonsmostup-to-dateversion.xml:499
msgid "Enterprise engagement with commons, state and market."
msgstr "Взаимодействие предприятия с общими, государственными и рынками."

#. type: Attribute 'fileref' of: <book><part><chapter><sect1><figure><mediaobject><imageobject><imagedata>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:496
msgid "Pictures/10000201000008000000045C30360249076453E6.png"
msgstr "Фотографии/10000201000080000045C30360249076453E6.png"

#. type: Content of: <book><part><chapter><sect1><figure>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:494 MadewithCreativeCommonsmostup-to-dateversion.xml:543 MadewithCreativeCommonsmostup-to-dateversion.xml:660 MadewithCreativeCommonsmostup-to-dateversion.xml:788 MadewithCreativeCommonsmostup-to-dateversion.xml:830 MadewithCreativeCommonsmostup-to-dateversion.xml:918
msgid "<placeholder type=\"mediaobject\" id=\"0\"/>"
msgstr "<placeholder type=\"mediaobject\" id=\"0\"/>"

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:505
msgid ""
"It’s helpful to understand how the commons, market, and state manage "
"resources differently, and not just for those who consider themselves "
"primarily as a commons. For businesses or governmental organizations who "
"want to engage in and use the commons, knowing how the commons operates will "
"help them understand how best to do so. Participating in and using the "
"commons the same way you do the market or state is not a strategy for "
"success."
msgstr ""
"Это помогает понять, как общие черты, рынок и государство управляют "
"ресурсами по-разному, а не только для тех, кто считает себя в первую очередь "
"общими. Для предприятий или правительственных организаций, которые хотят "
"участвовать и использовать общие черты, знание того, как работают общие "
"черты, поможет им понять, как лучше всего это делать. Участвовать и "
"использовать общие черты так же, как вы делаете рынок или государство, не "
"является стратегией успеха."

#. type: Content of: <book><part><chapter><sect1><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:516
msgid "The Four Aspects of a Resource"
msgstr "Четыре аспекта ресурса"

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:521
msgid ""
"Daniel H. Cole, <quote>Learning from Lin: Lessons and Cautions from the "
"Natural Commons for the Knowledge Commons,</quote> in Governing Knowledge "
"Commons, eds. Brett M. Frischmann, Michael J. Madison, and Katherine J.  "
"Strandburg (New York: Oxford University Press, 2014), 53."
msgstr ""
"Дэниел Х. Коул, <quote>Учиться у Лин: Уроки и предостережения естественных "
"сообществ для сообществ знаний,</quote> в книге \"Управление сообществами "
"знаний\", под ред. Бретт М. Фришманн, Майкл Дж. Мэдисон и Кэтрин Дж.  "
"Страндбург (Нью-Йорк: Издательство Оксфордского университета, 2014), 53."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:518
msgid ""
"As part of her Nobel Prize–winning work, Elinor Ostrom developed a framework "
"for analyzing how natural resources are managed in a commons.<placeholder "
"type=\"footnote\" id=\"0\"/> Her framework considered things like the "
"biophysical characteristics of common resources, the community’s actors and "
"the interactions that take place between them, rules-in-use, and "
"outcomes. That framework has been simplified and generalized to apply to the "
"commons, the market, and the state for this chapter."
msgstr ""
"В рамках своей работы, отмеченной Нобелевской премией, Элинор Остром "
"разработала рамки для анализа того, как природные ресурсы управляются в "
"общих чертах.<placeholder type=\"footnote\" id=\"0\"/> Ее структура "
"рассмотрела такие вещи, как биофизические характеристики общих ресурсов, "
"актеры сообщества и взаимодействия, которые происходят между ними, правила в "
"использовании и результаты. Эти рамки были упрощены и обобщены для "
"применения к общим, рынку и государству для этой главы."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:534
msgid ""
"To compare and contrast the ways in which the commons, market, and state "
"work, let’s consider four aspects of resource management: resource "
"characteristics, the people involved and the process they use, the norms and "
"rules they develop to govern use, and finally actual resource use along with "
"outcomes of that use (see Fig. <xref xrefstyle=\"template:%n\" "
"linkend=\"fig-2\"/>)."
msgstr ""
"Для сравнения и контрастирования способов, в которых общие черты, рынок и "
"государственная работа, давайте рассмотрим четыре аспекта управления "
"ресурсами: характеристики ресурсов, вовлеченные люди и процесс, который они "
"используют, нормы и правила, которые они разрабатывают для регулирования "
"использования, и, наконец, фактическое использование ресурсов вместе с "
"результатами этого использования (см. Рис. <xref xrefstyle=\"template:%n\" "
"linkend=\"fig-2\"/>)."

#. type: Content of: <book><part><chapter><sect1><figure><mediaobject><textobject><phrase>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:542 MadewithCreativeCommonsmostup-to-dateversion.xml:548
msgid "Four aspects of resource management"
msgstr "Четыре аспекта управления ресурсами"

#. type: Attribute 'fileref' of: <book><part><chapter><sect1><figure><mediaobject><imageobject><imagedata>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:545
msgid "Pictures/10000201000007D0000007D0ACF13F8B71EAF0B9.png"
msgstr "Фотографии/1000020100007D00007D0ACF13F8B71EAF0B9.png"

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:554
msgid "Characteristics"
msgstr "Характеристики"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:556
msgid ""
"Resources have particular characteristics or attributes that affect the way "
"they can be used. Some resources are natural; others are human "
"produced. And—significantly for today’s commons—resources can be physical or "
"digital, which affects a resource’s inherent potential."
msgstr ""
"Ресурсы имеют определенные характеристики или атрибуты, которые влияют на "
"способ их использования. Некоторые ресурсы являются естественными; другие - "
"человеческими. И, что немаловажно, для сегодняшних коммуникативных ресурсов "
"могут быть физическими или цифровыми, что влияет на ресурсосбережение "
"неотъемлемого потенциала."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:563
msgid ""
"Physical resources exist in limited supply. If I have a physical resource "
"and give it to you, I no longer have it.  When a resource is removed and "
"used, the supply becomes scarce or depleted. Scarcity can result in "
"competing rivalry for the resource. Made with Creative Commons enterprises "
"are usually digitally based but some of our case studies also produce "
"resources in physical form. The costs of producing and distributing a "
"physical good usually require them to engage with the market."
msgstr ""
"Физические ресурсы существуют в ограниченных поставках. Если у меня есть "
"физический ресурс и отдаю его вам, у меня его больше нет. Когда ресурс "
"удаляется и используется, предложение становится дефицитным или истощенным. "
"Скучность может привести к конкурирующему соперничеству за ресурс. "
"Предприятия Creative Commons, как правило, основаны на цифровых технологиях, "
"но некоторые из наших тематических исследований также производят ресурсы в "
"физической форме. Затраты на производство и распределение физического блага "
"обычно требуют от них участия в рынке."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:574
msgid ""
"Physical resources are depletable, exclusive, and rivalrous.  Digital "
"resources, on the other hand, are nondepletable, nonexclusive, and "
"nonrivalrous. If I share a digital resource with you, we both have the "
"resource. Giving it to you does not mean I no longer have it. Digital "
"resources can be infinitely stored, copied, and distributed without becoming "
"depleted, and at close to zero cost. Abundance rather than scarcity is an "
"inherent characteristic of digital resources."
msgstr ""
"Физические ресурсы истощаются, исключительны и соперны. Цифровые ресурсы, с "
"другой стороны, являются невыполнимыми, неэксклюзивными и непревзойденными. "
"Если я делюсь с вами цифровым ресурсом, у нас обоих есть ресурс. Дать его "
"тебе не значит, что у меня его больше нет. Цифровые ресурсы могут быть "
"бесконечно сохранены, скопированы и распределены без истощения и при почти "
"нулевой стоимости. Избыток, а не дефицит - неотъемлемая характеристика "
"цифровых ресурсов."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:584
msgid ""
"The nondepletable, nonexclusive, and nonrivalrous nature of digital "
"resources means the rules and norms for managing them can (and ought to) be "
"different from how physical resources are managed. However, this is not "
"always the case. Digital resources are frequently made artificially "
"scarce. Placing digital resources in the commons makes them free and "
"abundant."
msgstr ""
"Невыполненный, неисключительный и непревзойденный характер цифровых ресурсов "
"означает, что правила и нормы управления ими могут (и должны) отличаться от "
"того, как управляются физические ресурсы. Однако это не всегда так. Цифровые "
"ресурсы часто делаются искусственно скудными. Размещение цифровых ресурсов в "
"общих чертах делает их свободными и обильными."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:592
msgid ""
"Our case studies frequently manage hybrid resources, which start out as "
"digital with the possibility of being made into a physical resource. The "
"digital file of a book can be printed on paper and made into a physical "
"book. A computer-rendered design for furniture can be physically "
"manufactured in wood.  This conversion from digital to physical invariably "
"has costs.  Often the digital resources are managed in a free and open way, "
"but money is charged to convert a digital resource into a physical one."
msgstr ""
"Наши тематические исследования часто управляют гибридными ресурсами, которые "
"начинаются как цифровые с возможностью превращения в физический ресурс. "
"Цифровой файл книги может быть напечатан на бумаге и превращен в физическую "
"книгу. Компьютерный дизайн для мебели может быть физически изготовлен в "
"древесине. Это преобразование от цифрового к физическому неизменно имеет "
"расходы. Часто цифровые ресурсы управляются свободно и открыто, но деньги "
"записываются на преобразование цифрового ресурса в физический."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:603
msgid ""
"Beyond this idea of physical versus digital, the commons, market, and state "
"conceive of resources differently (see Fig. <xref xrefstyle=\"template:%n\" "
"linkend=\"fig-3\"/>). The market sees resources as private goods—commodities "
"for sale—from which value is extracted. The state sees resources as public "
"goods that provide value to state citizens. The commons sees resources as "
"common goods, providing a common wealth extending beyond state boundaries, "
"to be passed on in undiminished or enhanced form to future generations."
msgstr ""
"Помимо этой идеи физического или цифрового, общие черты, рынок и государство "
"воспринимают ресурсы по-разному (см. Рис. <xref xrefstyle=\"template:%n\" "
"linkend=\"fig-3\"/>). Рынок рассматривает ресурсы как частные товары—товары "
"для продажи— из которой извлекается стоимость. Государство рассматривает "
"ресурсы как общественные блага, которые обеспечивают ценность для "
"государственных граждан. Распространенные рассматривают ресурсы как общий "
"товар, обеспечивая общее богатство, простирающееся за пределы "
"государственных границ, чтобы быть переданными в ненарушенной или усиленной "
"форме будущим поколениям."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:613
msgid "People and processes"
msgstr "Люди и процессы"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:615
msgid ""
"In the commons, the market, and the state, different people and processes "
"are used to manage resources. The processes used define both who has a say "
"and how a resource is managed."
msgstr ""
"В общих чертах рынок, государство, разные люди и процессы используются для "
"управления ресурсами. Используемые процессы определяют как то, кто имеет "
"право голоса, так и то, как управляется ресурс."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:620
msgid ""
"In the state, a government of elected officials is responsible for managing "
"resources on behalf of the public. The citizens who produce and use those "
"resources are not directly involved; instead, that responsibility is given "
"over to the government.  State ministries and departments staffed with "
"public servants set budgets, implement programs, and manage resources based "
"on government priorities and procedures."
msgstr ""
"В государстве правительство выборных должностных лиц отвечает за управление "
"ресурсами от имени общественности. Граждане, которые производят и используют "
"эти ресурсы, не участвуют напрямую; вместо этого эта ответственность "
"передается правительству. Государственные министерства и ведомства, "
"укомплектованные государственными служащими, устанавливают бюджеты, "
"осуществляют программы и управляют ресурсами на основе государственных "
"приоритетов и процедур."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:629
msgid ""
"In the market, the people involved are producers, buyers, sellers, and "
"consumers. Businesses act as intermediaries between those who produce "
"resources and those who consume or use them. Market processes seek to "
"extract as much monetary value from resources as possible. In the market, "
"resources are managed as commodities, frequently mass-produced, and sold to "
"consumers on the basis of a cash transaction."
msgstr ""
"На рынке участниками являются производители, покупатели, продавцы и "
"потребители. Предприятия выступают в качестве посредников между теми, кто "
"производит ресурсы, и теми, кто потребляет или использует их. Рыночные "
"процессы стремятся извлечь как можно больше денежной стоимости из ресурсов. "
"На рынке ресурсы управляются как сырьевые товары, часто массового "
"производства и продаются потребителям на основе денежных операций."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:640
msgid ""
"Max Haiven, Crises of Imagination, Crises of Power: Capitalism, Creativity "
"and the Commons (New York: Zed Books, 2014), 93."
msgstr ""
"Макс Хайвен, Кризисы воображения, кризисы власти: Капитализм, творчество и "
"общины (Нью-Йорк: Книга Зед, 2014), 93."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:638
msgid ""
"In contrast to the state and market, resources in a commons are managed more "
"directly by the people involved.<placeholder type=\"footnote\" id=\"0\"/> "
"Creators of human produced resources can put them in the commons by personal "
"choice. No permission from state or market is required. Anyone can "
"participate in the commons and determine for themselves the extent to which "
"they want to be involved—as a contributor, user, or manager. The people "
"involved include not only those who create and use resources but those "
"affected by outcome of use. Who you are affects your say, actions you can "
"take, and extent of decision making. In the commons, the community as a "
"whole manages the resources.  Resources put into the commons using Creative "
"Commons require users to give the original creator credit. Knowing the "
"person behind a resource makes the commons less anonymous and more personal."
msgstr ""
"В отличие от государства и рынка, ресурсы в общих чертах управляются более "
"непосредственно вовлеченными людьми. <placeholder type=\"footnote\" id=\"0\"/"
"> Создатели человеческих ресурсов могут поставить их в общность по личному "
"выбору. Разрешение от государства или рынка не требуется. Любой может "
"участвовать в общности и определять для себя степень, в которой он хочет "
"быть вовлечен — как вкладчик, пользователь или менеджер. В их число входят "
"не только те, кто создает и использует ресурсы, но и те, кто страдает от "
"результатов использования. Кто вы, влияет на ваше слово, действия, которые "
"вы можете предпринять, и степень принятия решений. В общем, сообщество в "
"целом управляет ресурсами. Ресурсы, вложенные в общности с помощью Creative "
"Commons, требуют от пользователей предоставления первоначального кредита "
"создателя. Знание человека за ресурсом делает общность менее анонимной и "
"более личной."

#. type: Content of: <book><part><chapter><sect1><sect2><figure><mediaobject><textobject><phrase>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:658 MadewithCreativeCommonsmostup-to-dateversion.xml:665
msgid "How the market, commons and state concieve of resources."
msgstr "Как рынок, общность и государство понимают ресурсы."

#. type: Attribute 'fileref' of: <book><part><chapter><sect1><sect2><figure><mediaobject><imageobject><imagedata>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:662
msgid "Pictures/10000201000009C40000065D9EC4F530BD4DFBE0.png"
msgstr "Фотографии/1000020100009C4000065D9EC4F530BD4DFBE0.png"

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:672
msgid "Norms and rules"
msgstr "Нормы и правила"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:674
msgid ""
"The social interactions between people, and the processes used by the state, "
"market, and commons, evolve social norms and rules. These norms and rules "
"define permissions, allocate entitlements, and resolve disputes."
msgstr ""
"Социальные взаимодействия между людьми и процессы, используемые "
"государством, рынком и общими, развивают социальные нормы и правила. Эти "
"нормы и правила определяют разрешения, распределяют права и разрешают споры."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:680
msgid ""
"State authority is governed by national constitutions. Norms related to "
"priorities and decision making are defined by elected officials and "
"parliamentary procedures. State rules are expressed through policies, "
"regulations, and laws. The state influences the norms and rules of the "
"market and commons through the rules it passes."
msgstr ""
"Государственная власть регулируется национальными конституциями. Нормы, "
"касающиеся приоритетов и принятия решений, определяются выборными "
"должностными лицами и парламентскими процедурами. Государственные правила "
"выражаются в политике, правилах и законах. Государство влияет на нормы и "
"правила рынка и общности через правила, которые оно проходит."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:688
msgid ""
"Market norms are influenced by economics and competition for scarce "
"resources. Market rules follow property, business, and financial laws "
"defined by the state."
msgstr ""
"На рыночные нормы влияет экономика и конкуренция за скудные ресурсы. Правила "
"рынка следуют имущественным, деловым и финансовым законам, определенным "
"государством."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:700
msgid "Bollier, Think Like a Commoner, 175."
msgstr "Боллиер, \"Думай как простолюдин\", 175."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:693
msgid ""
"As with the market, a commons can be influenced by state policies, "
"regulations, and laws. But the norms and rules of a commons are largely "
"defined by the community. They weigh individual costs and benefits against "
"the costs and benefits to the whole community. Consideration is given not "
"just to economic efficiency but also to equity and "
"sustainability.<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
"Как и в случае с рынком, на общие черты могут влиять государственная "
"политика, правила и законы. Но нормы и правила общности в значительной "
"степени определяются сообществом. Они взвесят индивидуальные издержки и "
"выгоды от затрат и выгод для всего сообщества. Рассматривается не только "
"экономическая эффективность, но и справедливость и устойчивость.<placeholder "
"type=\"footnote\" id=\"0\"/>"

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:705
msgid "Goals"
msgstr "Цели"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:707
msgid ""
"The combination of the aspects we’ve discussed so far—the resource’s "
"inherent characteristics, people and processes, and norms and rules—shape "
"how resources are used. Use is also influenced by the different goals the "
"state, market, and commons have."
msgstr ""
"Сочетание аспектов, которые мы уже обсуждали до сих пор— ресурсов, присущих "
"характеристикам, людям и процессам, а также нормам и правилам Использование "
"также зависит от различных целей, которые имеют государство, рынок и общие."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:719
msgid ""
"Joshua Farley and Ida Kubiszewski, <quote>The Economics of Information in a "
"Post-Carbon Economy,</quote> in Free Knowledge: Confronting the "
"Commodification of Human Discovery, eds. Patricia W. Elliott and Daryl "
"H. Hepting (Regina, SK: University of Regina Press, 2015), 201–4."
msgstr ""
"Джошуа Фарли и Ида Кубишевски, <quote>Экономика информации в пост-углеродной "
"экономике,</quote> в книге \"Свободное знание: Противостояние "
"коммерциализации человеческих открытий, под ред. Патриция В. Эллиотт и Дэрил "
"Х. Хептинг (Реджайна, СК: Издательство Университета Реджайны, 2015), 201-4."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:714
msgid ""
"In the market, the focus is on maximizing the utility of a resource. What we "
"pay for the goods we consume is seen as an objective measure of the utility "
"they provide. The goal then becomes maximizing total monetary value in the "
"economy.<placeholder type=\"footnote\" id=\"0\"/> Units consumed translates "
"to sales, revenue, profit, and growth, and these are all ways to measure "
"goals of the market."
msgstr ""
"На рынке основное внимание уделяется максимизации полезности ресурса. То, "
"что мы платим за товары, которые мы потребляем, рассматривается как "
"объективная мера полезности, которую они предоставляют. Затем цель "
"становится максимизацией общей денежной стоимости в экономике.<placeholder "
"type=\"footnote\" id=\"0\"/> Употребленные единицы переводят на продажи, "
"доходы, прибыль и рост, и это все способы измерения целей рынка."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:729
msgid ""
"The state aims to use and manage resources in a way that balances the "
"economy with the social and cultural needs of its citizens. Health care, "
"education, jobs, the environment, transportation, security, heritage, and "
"justice are all facets of a healthy society, and the state applies its "
"resources toward these aims. State goals are reflected in quality of life "
"measures."
msgstr ""
"Государство стремится использовать и управлять ресурсами таким образом, "
"чтобы сбалансировать экономику с социальными и культурными потребностями "
"своих граждан. Здравоохранение, образование, рабочие места, окружающая "
"среда, транспорт, безопасность, наследие и справедливость - все это аспекты "
"здорового общества, и государство применяет свои ресурсы для этих целей. "
"Цели государства отражены в качестве жизненных мер."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:738
msgid ""
"In the commons, the goal is maximizing access, equity, distribution, "
"participation, innovation, and sustainability.  You can measure success by "
"looking at how many people access and use a resource; how users are "
"distributed across gender, income, and location; if a community to extend "
"and enhance the resources is being formed; and if the resources are being "
"used in innovative ways for personal and social good."
msgstr ""
"В общих чертах цель состоит в максимизации доступа, справедливости, "
"распределения, участия, инноваций и устойчивости. Вы можете измерить успех, "
"глядя на то, сколько людей получают доступ и используют ресурс; как "
"пользователи распределены по полу, доходу и местоположению; если сообщество "
"расширяет и увеличивает ресурсы формируется; и если ресурсы используются "
"инновационными способами для личного и социального блага."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:747
msgid ""
"As hybrid combinations of the commons with the market or state, the success "
"and sustainability of all our case study enterprises depends on their "
"ability to strategically utilize and balance these different aspects of "
"managing resources."
msgstr ""
"В качестве гибридных комбинаций общих с рынком или государством успех и "
"устойчивость всех наших тематических исследований предприятий зависит от их "
"способности стратегически использовать и сбалансировать эти различные "
"аспекты управления ресурсами."

#. type: Content of: <book><part><chapter><sect1><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:755
msgid "A Short History of the Commons"
msgstr "Короткая история общин"

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:757
msgid ""
"Using the commons to manage resources is part of a long historical "
"continuum. However, in contemporary society, the market and the state "
"dominate the discourse on how resources are best managed. Rarely is the "
"commons even considered as an option. The commons has largely disappeared "
"from consciousness and consideration. There are no news reports or speeches "
"about the commons."
msgstr ""
"Использование общих ресурсов является частью длительного исторического "
"континуума. Однако в современном обществе рынок и государство доминируют в "
"дискурсе о том, как лучше управлять ресурсами. Редко распространенные даже "
"рассматриваются как вариант. Обычай в значительной степени исчез из сознания "
"и соображений. Нет никаких новостей или речей об общих чертах."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:766
msgid ""
"But the more than 1.1 billion resources licensed with Creative Commons "
"around the world are indications of a grassroots move toward the "
"commons. The commons is making a resurgence. To understand the resilience of "
"the commons and its current renewal, it’s helpful to know something of its "
"history."
msgstr ""
"Но более 1,1 миллиарда ресурсов, лицензированных Creative Commons по всему "
"миру, являются признаками низового движения к обычным. Обычай возрождается. "
"Чтобы понять жизнестойкость простых людей и их нынешнее обновление, полезно "
"знать что-то о его истории."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:777
msgid ""
"Rowe, Our Common Wealth, 19; and Heather Menzies, Reclaiming the Commons for "
"the Common Good: A Memoir and Manifesto (Gabriola Island, BC: New Society, "
"2014), 42–43."
msgstr ""
"Роу, Наше общее богатство, 19; и Хизер Мензис, \"Отвоевать общины ради "
"общего блага: Мемуары и манифест (Остров Габриола, Британская Колумбия: "
"Новое общество, 2014), 42-43."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:773
msgid ""
"For centuries, indigenous people and preindustrialized societies managed "
"resources, including water, food, firewood, irrigation, fish, wild game, and "
"many other things collectively as a commons.<placeholder type=\"footnote\" "
"id=\"0\"/> There was no market, no global economy. The state in the form of "
"rulers influenced the commons but by no means controlled it. Direct social "
"participation in a commons was the primary way in which resources were "
"managed and needs met. (Fig. <xref xrefstyle=\"template:%n\" "
"linkend=\"fig-4\"/> illustrates the commons in relation to the state and the "
"market.)"
msgstr ""
"На протяжении столетий коренные народы и доиндустриальные общества управляли "
"ресурсами, включая воду, пищу, дрова, ирригацию, рыбу, дичь и многое другое, "
"коллективно, как общим достоянием.<placeholder type=\"footnote\" id=\"0\"/> "
"Не было рынка, не было глобальной экономики. Государство в лице правителей "
"влияло на общину, но ни в коем случае не контролировало ее. Основным "
"способом управления ресурсами и удовлетворения потребностей было "
"непосредственное участие общества в общине. (На рис. <xref xrefstyle="
"\"template:%n\" linkend=\"fig-4\"/> показано, как общины соотносятся с "
"государством и рынком)"

#. type: Content of: <book><part><chapter><sect1><figure><mediaobject><textobject><phrase>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:787 MadewithCreativeCommonsmostup-to-dateversion.xml:793
msgid "In preindustrialized society."
msgstr "В доиндустриализованном обществе."

#. type: Attribute 'fileref' of: <book><part><chapter><sect1><figure><mediaobject><imageobject><imagedata>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:790
msgid "Pictures/10000201000009C4000005153EACBD62F00F6BA9.png"
msgstr "Фотографии/1000020100009C400005153EACBD62F00F6BA9.png"

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:802
msgid "Bollier, Think Like a Commoner, 55–78."
msgstr "Боллиер, \"Думай как простолюдин\", 55-78."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:806
msgid ""
"Fritjof Capra and Ugo Mattei, The Ecology of Law: Toward a Legal System in "
"Tune with Nature and Community (Oakland, CA: Berrett-Koehler, 2015), 46–57; "
"and Bollier, Think Like a Commoner, 88."
msgstr ""
"Фритьоф Капра и Уго Маттеи, Экология права: На пути к правовой системе в "
"гармонии с природой и сообществом (Окленд, Калифорния: Берретт-Колер, 2015), "
"46-47; и Боллиер, \"Думай как простолюдин\", 88."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:799
msgid ""
"This is followed by a long history of the state (a monarchy or ruler) taking "
"over the commons for their own purposes. This is called enclosure of the "
"commons.<placeholder type=\"footnote\" id=\"0\"/> In olden days, "
"<quote>commoners</quote> were evicted from the land, fences and hedges "
"erected, laws passed, and security set up to forbid access.<placeholder "
"type=\"footnote\" id=\"1\"/> Gradually, resources became the property of the "
"state and the state became the primary means by which resources were "
"managed. (See Fig. <xref xrefstyle=\"template:%n\" linkend=\"fig-5\"/>)."
msgstr ""
"Затем последовала долгая история захвата государством (монархией или "
"правителем) общин для своих целей. Это называется огораживанием.<placeholder "
"type=\"footnote\" id=\"0\"/> В старые времена <quote>общинников</quote> "
"выселяли с земли, возводили заборы и изгороди, принимали законы и "
"устанавливали охрану, запрещающую доступ.<placeholder type=\"footnote\" id="
"\"1\"/> Постепенно ресурсы становились собственностью государства, а "
"государство - основным средством управления ресурсами. (См. рис. <xref "
"xrefstyle=\"template:%n\" linkend=\"fig-5\"/>)."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:815
msgid ""
"Holdings of land, water, and game were distributed to ruling family and "
"political appointees. Commoners displaced from the land migrated to "
"cities. With the emergence of the industrial revolution, land and resources "
"became commodities sold to businesses to support production. Monarchies "
"evolved into elected parliaments. Commoners became labourers earning money "
"operating the machinery of industry. Financial, business, and property laws "
"were revised by governments to support markets, growth, and "
"productivity. Over time ready access to market produced goods resulted in a "
"rising standard of living, improved health, and education. Fig. <xref "
"xrefstyle=\"template:%n\" linkend=\"fig-6\"/> shows how today the market is "
"the primary means by which resources are managed."
msgstr ""
"Владения землей, водой и дичью были распределены между членами правящей "
"семьи и политическими ставленниками. Вытесненные с земли простолюдины "
"мигрировали в города. С началом промышленной революции земля и ресурсы стали "
"товаром, продаваемым предприятиям для поддержания производства. Монархии "
"превратились в выборные парламенты. Простолюдины превратились в рабочих, "
"которые зарабатывали деньги, обслуживая промышленные машины. Финансовое, "
"предпринимательское и имущественное законодательство пересматривалось "
"правительствами для поддержки рынков, роста и производительности. Со "
"временем доступ к рыночным товарам привел к росту уровня жизни, улучшению "
"здоровья и образования. На рис. <xref xrefstyle=\"template:%n\" linkend=\"fig"
"-6\"/> показано, как сегодня рынок является основным средством управления "
"ресурсами."

#. type: Content of: <book><part><chapter><sect1><figure><mediaobject><textobject><phrase>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:829 MadewithCreativeCommonsmostup-to-dateversion.xml:835
msgid "The commons is gradually superseded by the state."
msgstr "Обычай постепенно вытесняется государством."

#. type: Attribute 'fileref' of: <book><part><chapter><sect1><figure><mediaobject><imageobject><imagedata>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:832
msgid "Pictures/10000201000009C4000005150F069409C1CC12F0.png"
msgstr "Фотографии/1000020100009C400005150F069409C1CC12F0.png"

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:841
msgid ""
"However, the world today is going through turbulent times. The benefits of "
"the market have been offset by unequal distribution and overexploitation."
msgstr ""
"Однако сегодня мир переживает бурные времена. Преимущества рынка были "
"компенсированы неравным распределением и чрезмерной эксплуатацией."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:846
msgid ""
"Overexploitation was the topic of Garrett Hardin’s influential essay "
"<quote>The Tragedy of the Commons,</quote> published in Science in "
"1968. Hardin argues that everyone in a commons seeks to maximize personal "
"gain and will continue to do so even when the limits of the commons are "
"reached. The commons is then tragically depleted to the point where it can "
"no longer support anyone. Hardin’s essay became widely accepted as an "
"economic truism and a justification for private property and free markets."
msgstr ""
"Чрезмерная эксплуатация стала темой влиятельного эссе Гаррета Хардина "
"<quote>Трагедия общины</quote>, опубликованного в журнале Science в 1968 "
"году. Хардин утверждает, что каждый участник общего пользования стремится к "
"максимизации личной выгоды и будет продолжать делать это даже тогда, когда "
"пределы общего пользования будут достигнуты. В этом случае происходит "
"трагическое истощение общего богатства до такой степени, что оно уже не "
"может никого содержать. Эссе Хардина стало общепризнанным экономическим "
"трюизмом и обоснованием частной собственности и свободных рынков."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:874
msgid ""
"Brett M. Frischmann, Michael J. Madison, and Katherine J.  Strandburg, "
"<quote>Governing Knowledge Commons,</quote> in Frischmann, Madison, and "
"Strandburg Governing Knowledge Commons, 12."
msgstr ""
"Бретт М. Фришманн, Майкл Дж. Мэдисон и Кэтрин Дж. Страндбург, "
"<quote>Governing Knowledge Commons,</quote> в Frischmann, Madison, and "
"Strandburg Governing Knowledge Commons, 12."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:857
msgid ""
"However, there is one serious flaw with Hardin’s <quote>The Tragedy of the "
"Commons</quote>—it’s fiction. Hardin did not actually study how real commons "
"work. Elinor Ostrom won the 2009 Nobel Prize in economics for her work "
"studying different commons all around the world. Ostrom’s work shows that "
"natural resource commons can be successfully managed by local communities "
"without any regulation by central authorities or without privatization.  "
"Government and privatization are not the only two choices. There is a third "
"way: management by the people, where those that are directly impacted are "
"directly involved. With natural resources, there is a regional locality. The "
"people in the region are the most familiar with the natural resource, have "
"the most direct relationship and history with it, and are therefore best "
"situated to manage it. Ostrom’s approach to the governance of natural "
"resources broke with convention; she recognized the importance of the "
"commons as an alternative to the market or state for solving problems of "
"collective action.<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
"Однако у книги Хардина <quote>Трагедия общин</quote> есть один серьезный "
"недостаток - это вымысел. Хардин не изучал, как работают реальные общины. "
"Элинор Остром получила Нобелевскую премию по экономике в 2009 г. за работу "
"по изучению различных общин по всему миру. Работа Остром показывает, что "
"природные сообщества могут успешно управляться местными сообществами без "
"какого-либо регулирования со стороны центральных властей или без "
"приватизации.  Государство и приватизация - не единственные два варианта. "
"Есть и третий путь: управление народом, в котором непосредственно участвуют "
"те, на кого оно оказывает непосредственное влияние. В случае с природными "
"ресурсами существует региональная локальность. Жители региона лучше всего "
"знакомы с природным ресурсом, имеют с ним самые непосредственные отношения и "
"историю, а потому лучше всего подходят для управления им. Подход Остром к "
"управлению природными ресурсами нарушил общепринятые представления; она "
"признала важность общего достояния как альтернативы рынку или государству "
"для решения проблем коллективного действия.<placeholder type=\"footnote\" id="
"\"0\"/>"

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:881
msgid ""
"Hardin failed to consider the actual social dynamic of the commons. His "
"model assumed that people in the commons act autonomously, out of pure "
"self-interest, without interaction or consideration of others. But as Ostrom "
"found, in reality, managing common resources together forms a community and "
"encourages discourse. This naturally generates norms and rules that help "
"people work collectively and ensure a sustainable commons. Paradoxically, "
"while Hardin’s essay is called The Tragedy of the Commons it might more "
"accurately be titled The Tragedy of the Market."
msgstr ""
"Хардин не учел реальную социальную динамику общин. Его модель предполагала, "
"что люди в сообществе действуют автономно, исходя из чистого собственного "
"интереса, без взаимодействия и учета интересов других. Однако, как показала "
"Остром, в реальности совместное управление общими ресурсами формирует "
"сообщество и стимулирует дискуссию. Это естественным образом порождает нормы "
"и правила, помогающие людям работать коллективно и обеспечивающие "
"устойчивость общего пользования. Парадоксально, но хотя эссе Хардина "
"называется \"Трагедия общины\", более точным было бы название \"Трагедия "
"рынка\"."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:897
msgid ""
"Farley and Kubiszewski, <quote>Economics of Information,</quote> in Elliott "
"and Hepting, Free Knowledge, 203."
msgstr ""
"Фарли и Кубишевски, <quote>Экономика информации,</quote> в Elliott and "
"Hepting, Free Knowledge, 203."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:893
msgid ""
"Hardin’s story is based on the premise of depletable resources.  Economists "
"have focused almost exclusively on scarcity-based markets. Very little is "
"known about how abundance works.<placeholder type=\"footnote\" id=\"0\"/> "
"The emergence of information technology and the Internet has led to an "
"explosion in digital resources and new means of sharing and "
"distribution. Digital resources can never be depleted. An absence of a "
"theory or model for how abundance works, however, has led the market to make "
"digital resources artificially scarce and makes it possible for the usual "
"market norms and rules to be applied."
msgstr ""
"В основе истории Хардина лежит предпосылка об исчерпаемости ресурсов.  "
"Экономисты сосредоточились почти исключительно на рынках, основанных на "
"дефиците. О том, как работает изобилие, известно очень мало.<placeholder "
"type=\"footnote\" id=\"0\"/> Появление информационных технологий и Интернета "
"привело к взрывному росту цифровых ресурсов и новых средств обмена и "
"распространения. Цифровые ресурсы никогда не могут быть исчерпаны. Однако "
"отсутствие теории или модели того, как работает изобилие, привело к тому, "
"что рынок искусственно создает дефицит цифровых ресурсов, что делает "
"возможным применение обычных рыночных норм и правил."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:909
msgid ""
"When it comes to use of state funds to create digital goods, however, there "
"is really no justification for artificial scarcity. The norm for state "
"funded digital works should be that they are freely and openly available to "
"the public that paid for them."
msgstr ""
"Однако когда речь идет об использовании государственных средств для создания "
"цифровых товаров, искусственный дефицит не оправдан. Нормой для цифровых "
"произведений, финансируемых государством, должен быть свободный и открытый "
"доступ к ним для оплатившей их публики."

#. type: Content of: <book><part><chapter><sect1><figure><mediaobject><textobject><phrase>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:916 MadewithCreativeCommonsmostup-to-dateversion.xml:923
msgid "How the market, the state and the commons look today."
msgstr "Как выглядит рынок, государство и общность сегодня."

#. type: Attribute 'fileref' of: <book><part><chapter><sect1><figure><mediaobject><imageobject><imagedata>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:920
msgid "Pictures/10000201000009C400000515F1CAA15B223F6BAF.png"
msgstr "Фотографии/1000020100009C40000515F1CAA15B223F6BAF.png"

#. type: Content of: <book><part><chapter><sect1><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:930
msgid "The Digital Revolution"
msgstr "Цифровая революция"

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:932
msgid ""
"In the early days of computing, programmers and developers learned from each "
"other by sharing software. In the 1980s, the free-software movement codified "
"this practice of sharing into a set of principles and freedoms:"
msgstr ""
"В первые дни вычислений программисты и разработчики учились друг у друга, "
"делясь программным обеспечением. В 1980-х годах движение свободного "
"программного обеспечения кодифицировало эту практику обмена в набор "
"принципов и свобод:"

#. type: Content of: <book><part><chapter><sect1><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:940
msgid "The freedom to run a software program as you wish, for any purpose."
msgstr ""
"Свобода управлять программной программой, как вы хотите, для любой цели."

#. type: Content of: <book><part><chapter><sect1><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:946
msgid ""
"The freedom to study how a software program works (because access to the "
"source code has been freely given), and change it so it does your computing "
"as you wish."
msgstr ""
"Свобода изучать, как работает программа (потому что доступ к исходному коду "
"был свободно предоставлен), и изменять его, чтобы он делал ваши вычисления, "
"как вы хотите."

#. type: Content of: <book><part><chapter><sect1><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:953
msgid "The freedom to redistribute copies."
msgstr "Свобода перераспределить копии."

#. type: Content of: <book><part><chapter><sect1><itemizedlist><listitem><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:959
msgid ""
"<quote>What Is Free Software?</quote> GNU Operating System, the Free "
"Software Foundation’s Licensing and Compliance Lab, accessed December 30, "
"2016, <ulink url=\"http://www.gnu.org/philosophy/free-sw\"/>."
msgstr ""
"<quote>Что такое свободное программное обеспечение? </quote> Операционная "
"система GNU, Лаборатория лицензирования и соответствия Фонда свободного "
"программного обеспечения, доступ 30 декабря 2016 г., <ulink url=\"http://www."
"gnu.org/philosophy/free-sw\"/>."

#. type: Content of: <book><part><chapter><sect1><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:958
msgid ""
"The freedom to distribute copies of your modified versions to "
"others.<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
"Свобода распространения копий своих модифицированных версий среди других "
"людей.<placeholder type=\"footnote\" id=\"0\"/>"

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:968
msgid ""
"These principles and freedoms constitute a set of norms and rules that "
"typify a digital commons."
msgstr ""
"Эти принципы и свободы представляют собой набор норм и правил, которые "
"определяют цифровые общие черты."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:983
msgid ""
"Wikipedia, s.v. <quote>Open-source software,</quote> last modified November "
"22, 2016."
msgstr ""
"Википедия, с.в. <quote>Программное обеспечение с открытым исходным кодом,</"
"quote> последнее изменение 22 ноября 2016 г."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:972
msgid ""
"In the late 1990s, to make the sharing of source code and collaboration more "
"appealing to companies, the open-source-software initiative converted these "
"principles into licenses and standards for managing access to and "
"distribution of software. The benefits of open source—such as reliability, "
"scalability, and quality verified by independent peer review—became widely "
"recognized and accepted. Customers liked the way open source gave them "
"control without being locked into a closed, proprietary technology. Free and "
"open-source software also generated a network effect where the value of a "
"product or service increases with the number of people using it.<placeholder "
"type=\"footnote\" id=\"0\"/> The dramatic growth of the Internet itself owes "
"much to the fact that nobody has a proprietary lock on core Internet "
"protocols."
msgstr ""
"В конце 1990-х годов, чтобы сделать обмен исходным кодом и совместную работу "
"более привлекательными для компаний, в рамках инициативы по созданию "
"программного обеспечения с открытым кодом эти принципы были преобразованы в "
"лицензии и стандарты для управления доступом к программному обеспечению и "
"его распространением. Преимущества открытого ПО, такие как надежность, "
"масштабируемость и качество, подтвержденное независимой экспертной оценкой, "
"получили широкое признание и распространение. Заказчикам нравилось, что "
"открытые исходные тексты дают им возможность контролировать ситуацию без "
"привязки к закрытой, несвободной технологии. Свободное программное "
"обеспечение с открытым исходным кодом также породило сетевой эффект, когда "
"ценность продукта или услуги возрастает с увеличением числа людей, "
"использующих его.<placeholder type=\"footnote\" id=\"0\"/> Резкий рост "
"Интернета во многом обусловлен тем, что никто не имеет права собственности "
"на основные интернет-протоколы."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:998
msgid ""
"Eric S. Raymond, <quote>The Magic Cauldron,</quote> in The Cathedral and the "
"Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary, "
"rev. ed. (Sebastopol, CA: O’Reilly Media, 2001), <ulink "
"url=\"http://www.catb.org/esr/writings/cathedral-bazaar/\"/>."
msgstr ""
"Эрик С. Рэймонд, <quote>Волшебный котел,</quote> в книге \"Собор и базар: "
"Размышления о Linux и Open Source случайного революционера, отв. ред. ("
"Севастополь, Калифорния: O'Reilly Media, 2001), <ulink url=\"http://www.catb."
"org/esr/writings/cathedral-bazaar/\"/>."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:990
msgid ""
"While open-source software functions as a commons, many businesses and "
"markets did build up around it. Business models based on the licenses and "
"standards of open-source software evolved alongside organizations that "
"managed software code on principles of abundance rather than scarcity. Eric "
"Raymond’s essay <quote>The Magic Cauldron</quote> does a great job of "
"analyzing the economics and business models associated with open-source "
"software.<placeholder type=\"footnote\" id=\"0\"/> These models can provide "
"examples of sustainable approaches for those Made with Creative Commons."
msgstr ""
"Хотя программное обеспечение с открытым исходным кодом функционирует как "
"общее достояние, вокруг него сформировалось множество предприятий и рынков. "
"Бизнес-модели, основанные на лицензиях и стандартах открытого ПО, "
"развивались наряду с организациями, которые управляли программным кодом на "
"принципах изобилия, а не дефицита. В эссе Эрика Раймонда <quote>The Magic "
"Cauldron</quote> проделана большая работа по анализу экономики и бизнес-"
"моделей, связанных с открытым программным обеспечением.<placeholder type="
"\"footnote\" id=\"0\"/> Эти модели могут служить примерами устойчивых "
"подходов для тех, кто делает Creative Commons."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1007
msgid ""
"It isn’t just about an abundant availability of digital assets but also "
"about abundance of participation. The growth of personal computing, "
"information technology, and the Internet made it possible for mass "
"participation in producing creative works and distributing them. Photos, "
"books, music, and many other forms of digital content could now be readily "
"created and distributed by almost anyone. Despite this potential for "
"abundance, by default these digital works are governed by copyright "
"laws. Under copyright, a digital work is the property of the creator, and by "
"law others are excluded from accessing and using it without the creator’s "
"permission."
msgstr ""
"Речь идет не только об изобилии цифровых активов, но и об изобилии участия. "
"Развитие персональных компьютеров, информационных технологий и Интернета "
"сделало возможным массовое участие в создании и распространении творческих "
"работ. Фотографии, книги, музыка и многие другие виды цифрового контента "
"теперь может создавать и распространять практически каждый. Несмотря на "
"такой потенциал изобилия, по умолчанию эти цифровые произведения "
"регулируются законами об авторском праве. Согласно авторскому праву, "
"цифровое произведение является собственностью его создателя, и по закону "
"другие лица не имеют права получать доступ к нему и использовать его без "
"разрешения создателя."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1026
msgid ""
"New York Times Customer Insight Group, The Psychology of Sharing: Why Do "
"People Share Online? (New York: New York Times Customer Insight Group, "
"2011), <ulink url=\"http://www.iab.net/media/file/POSWhitePaper.pdf\"/>."
msgstr ""
"New York Times Customer Insight Group, The Psychology of Sharing: Why Do "
"People Share Online? (Нью-Йорк: New York Times Customer Insight Group, 2011)"
", <ulink url=\"http://www.iab.net/media/file/POSWhitePaper.pdf\"/>."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1020
msgid ""
"But people like to share. One of the ways we define ourselves is by sharing "
"valuable and entertaining content. Doing so grows and nourishes "
"relationships, seeks to change opinions, encourages action, and informs "
"others about who we are and what we care about. Sharing lets us feel more "
"involved with the world.<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
"Но люди любят делиться. Одним из способов самоопределения является обмен "
"ценным и интересным контентом. Это способствует развитию и укреплению "
"отношений, помогает изменить мнение, побуждает к действиям и информирует "
"других о том, кто мы и что нас волнует. Обмен позволяет нам чувствовать себя "
"более причастными к миру.<placeholder type=\"footnote\" id=\"0\"/>"

#. type: Content of: <book><part><chapter><sect1><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1034
msgid "The Birth of Creative Commons"
msgstr "Рождение творческих общин"

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1036
msgid ""
"In 2001, Creative Commons was created as a nonprofit to support all those "
"who wanted to share digital content. A suite of Creative Commons licenses "
"was modeled on those of open-source software but for use with digital "
"content rather than software code. The licenses give everyone from "
"individual creators to large companies and institutions a simple, "
"standardized way to grant copyright permissions to their creative work."
msgstr ""
"В 2001 году была создана некоммерческая организация Creative Commons для "
"поддержки всех желающих обмениваться цифровым контентом. Набор лицензий "
"Creative Commons был создан по образцу лицензий на программное обеспечение с "
"открытым исходным кодом, но для использования с цифровым контентом, а не с "
"программным кодом. Лицензии предоставляют всем - от индивидуальных авторов "
"до крупных компаний и учреждений - простой и стандартизированный способ "
"предоставления авторских прав на свои творческие работы."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1056
msgid ""
"<quote>Licensing Considerations,</quote> Creative Commons, accessed December "
"30, 2016, <ulink "
"url=\"http://creativecommons.org/share-your-work/licensing-considerations/\"/>."
msgstr ""
"<quote>Лицензионные соображения,</quote> Creative Commons, доступ 30 декабря "
"2016 года, <ulink url=\"http://creativecommons.org/share-your-work/"
"licensing-considerations/\"/>."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1045
msgid ""
"Creative Commons licenses have a three-layer design. The norms and rules of "
"each license are first expressed in full legal language as used by "
"lawyers. This layer is called the legal code. But since most creators and "
"users are not lawyers, the licenses also have a commons deed, expressing the "
"permissions in plain language, which regular people can read and quickly "
"understand. It acts as a user-friendly interface to the legal-code layer "
"beneath. The third layer is the machine-readable one, making it easy for the "
"Web to know a work is Creative Commons–licensed by expressing permissions in "
"a way that software systems, search engines, and other kinds of technology "
"can understand.<placeholder type=\"footnote\" id=\"0\"/> Taken together, "
"these three layers ensure creators, users, and even the Web itself "
"understand the norms and rules associated with digital content in a commons."
msgstr ""
"Лицензии Creative Commons имеют трехслойную структуру. Сначала нормы и "
"правила каждой лицензии выражаются на полном юридическом языке, используемом "
"юристами. Этот слой называется юридическим кодексом. Но поскольку "
"большинство создателей и пользователей не являются юристами, в лицензиях "
"также имеется commons deed, выражающий разрешения на простом языке, который "
"обычные люди могут прочитать и быстро понять. Он выступает в качестве "
"удобного интерфейса к лежащему под ним слою юридического кода. Третий слой - "
"машиночитаемый, он позволяет Сети легко узнать, что произведение "
"лицензировано Creative Commons, выражая разрешения таким образом, чтобы их "
"могли понять программные системы, поисковые системы и другие виды "
"технологий.<placeholder type=\"footnote\" id=\"0\"/> В совокупности эти три "
"слоя обеспечивают понимание норм и правил, связанных с цифровым контентом в "
"Сети, создателями, пользователями и даже самой Сетью."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1064
msgid ""
"In 2015, there were over one billion Creative Commons licensed works in a "
"global commons. These works were viewed online 136 billion times. People are "
"using Creative Commons licenses all around the world, in thirty-four "
"languages. These resources include photos, artwork, research articles in "
"journals, educational resources, music and other audio tracks, and videos."
msgstr ""
"В 2015 году в глобальном коммоне насчитывалось более миллиарда произведений, "
"созданных по лицензии Creative Commons. Эти работы были просмотрены в "
"Интернете 136 млрд. раз. Люди используют лицензии Creative Commons по всему "
"миру, на тридцати четырех языках. К таким ресурсам относятся фотографии, "
"произведения искусства, научные статьи в журналах, образовательные ресурсы, "
"музыка и другие аудиозаписи, а также видео."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1077
msgid ""
"Creative Commons, 2015 State of the Commons (Mountain View, CA: Creative "
"Commons, 2015), <ulink url=\"http://stateof.creativecommons.org/2015/\"/>."
msgstr ""
"Creative Commons, Состояние общин в 2015 году (Маунтин-Вью, Калифорния: "
"Creative Commons, 2015), <ulink url=\"http://stateof.creativecommons.org/"
"2015/\"/>."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1072
msgid ""
"Individual artists, photographers, musicians, and filmmakers use Creative "
"Commons, but so do museums, governments, creative industries, manufacturers, "
"and publishers. Millions of websites use CC licenses, including major "
"platforms like Wikipedia and Flickr and smaller ones like blogs.<placeholder "
"type=\"footnote\" id=\"0\"/> Users of Creative Commons are diverse and cut "
"across many different sectors. (Our case studies were chosen to reflect that "
"diversity.)"
msgstr ""
"Creative Commons используют не только отдельные художники, фотографы, "
"музыканты и кинематографисты, но и музеи, правительства, представители "
"творческих профессий, производители и издатели. Миллионы веб-сайтов "
"используют лицензии CC, включая такие крупные платформы, как Wikipedia и "
"Flickr, и более мелкие, такие как блоги.<placeholder type=\"footnote\" id=\"0"
"\"/> Пользователи Creative Commons разнообразны и относятся к самым разным "
"отраслям. (Наши тематические исследования были выбраны таким образом, чтобы "
"отразить это разнообразие)"

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1085
msgid ""
"Some see Creative Commons as a way to share a gift with others, a way of "
"getting known, or a way to provide social benefit.  Others are simply "
"committed to the norms associated with a commons. And for some, "
"participation has been spurred by the free-culture movement, a social "
"movement that promotes the freedom to distribute and modify creative "
"works. The free-culture movement sees a commons as providing significant "
"benefits compared to restrictive copyright laws. This ethos of free exchange "
"in a commons aligns the free-culture movement with the free and open-source "
"software movement."
msgstr ""
"Некоторые рассматривают Creative Commons как способ поделиться даром с "
"другими, как способ стать известным или как способ принести пользу "
"обществу.  Другие просто привержены нормам, связанным с сообществом. А для "
"некоторых толчком к участию в проекте послужило движение \"свободной "
"культуры\" - общественное движение, пропагандирующее свободу распространения "
"и изменения творческих произведений. Представители движения за свободную "
"культуру считают, что сообщество обладает значительными преимуществами по "
"сравнению с ограничительными законами об авторском праве. Эта этика "
"свободного обмена в сообществах объединяет движение за свободную культуру с "
"движением за свободное программное обеспечение с открытым исходным кодом."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1097
msgid ""
"Over time, Creative Commons has spawned a range of open movements, including "
"open educational resources, open access, open science, and open data. The "
"goal in every case has been to democratize participation and share digital "
"resources at no cost, with legal permissions for anyone to freely access, "
"use, and modify."
msgstr ""
"Со временем Creative Commons породил целый ряд движений за открытость, "
"включая открытые образовательные ресурсы, открытый доступ, открытую науку и "
"открытые данные. В каждом случае целью является демократизация участия и "
"бесплатное распространение цифровых ресурсов с легальным разрешением на "
"свободный доступ, использование и изменение."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1110
msgid ""
"Wikipedia, s.v. <quote>Open Government Partnership,</quote> last modified "
"September 24, 2016, <ulink "
"url=\"http://en.wikipedia.org/wiki/Open_Government_Partnership\"/>."
msgstr ""
"Википедия, с.в. <quote>Партнерство открытого правительства,</quote>Последнее "
"изменение 24 сентября 2016 г., <ulink url=\"http://en.wikipedia.org/wiki/"
"Open_Government_Partnership\"/>."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1105
msgid ""
"The state is increasingly involved in supporting open movements.  The Open "
"Government Partnership was launched in 2011 to provide an international "
"platform for governments to become more open, accountable, and responsive to "
"citizens. Since then, it has grown from eight participating countries to "
"seventy.<placeholder type=\"footnote\" id=\"0\"/> In all these countries, "
"government and civil society are working together to develop and implement "
"ambitious open-government reforms. Governments are increasingly adopting "
"Creative Commons to ensure works funded with taxpayer dollars are open and "
"free to the public that paid for them."
msgstr ""
"Государство все активнее участвует в поддержке открытых движений.  "
"Партнерство \"Открытое правительство\" было создано в 2011 году с целью "
"обеспечения международной платформы для повышения открытости, подотчетности "
"и оперативности работы правительств с гражданами. С тех пор число стран-"
"участниц выросло с восьми до семидесяти.<placeholder type=\"footnote\" id=\"0"
"\"/> Во всех этих странах правительство и гражданское общество совместно "
"разрабатывают и реализуют амбициозные реформы открытого правительства. "
"Правительства все чаще принимают Creative Commons, чтобы обеспечить "
"открытость и бесплатность работ, финансируемых за счет средств "
"налогоплательщиков, для общественности, которая за них заплатила."

#. type: Content of: <book><part><chapter><sect1><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1121
msgid "The Changing Market"
msgstr "Меняющийся рынок"

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1129
msgid "Capra and Mattei, Ecology of Law, 114."
msgstr "Капра и Маттеи, Экология права, 114."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1137
#, fuzzy
msgid "Ibid., 116."
msgstr "Ibid., 116."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1123
msgid ""
"Today’s market is largely driven by global capitalism. Law and financial "
"systems are structured to support extraction, privatization, and corporate "
"growth. A perception that the market is more efficient than the state has "
"led to continual privatization of many public natural resources, utilities, "
"services, and infrastructures.<placeholder type=\"footnote\" id=\"0\"/> "
"While this system has been highly efficient at generating consumerism and "
"the growth of gross domestic product, the impact on human well-being has "
"been mixed. Offsetting rising living standards and improvements to health "
"and education are ever-increasing wealth inequality, social inequality, "
"poverty, deterioration of our natural environment, and breakdowns of "
"democracy.<placeholder type=\"footnote\" id=\"1\"/>"
msgstr ""
"Современный рынок в значительной степени определяется глобальным "
"капитализмом. Правовая и финансовая системы построены таким образом, чтобы "
"поддерживать добычу, приватизацию и корпоративный рост. Мнение о том, что "
"рынок более эффективен, чем государство, привело к постоянной приватизации "
"многих государственных природных ресурсов, коммунальных услуг, сервисов и "
"инфраструктур.<placeholder type=\"footnote\" id=\"0\"/> Несмотря на высокую "
"эффективность этой системы в плане создания потребительского спроса и роста "
"валового внутреннего продукта, ее влияние на благосостояние людей было "
"неоднозначным. На фоне роста уровня жизни, улучшения здравоохранения и "
"образования постоянно увеличивается неравенство в благосостоянии, социальное "
"неравенство, бедность, ухудшается состояние окружающей среды, нарушается "
"демократия.<placeholder type=\"footnote\" id=\"1\"/>"

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1147
msgid ""
"The Swedish International Development Cooperation Agency, <quote>Stockholm "
"Statement</quote> accessed February 15, 2017, <ulink "
"url=\"http://sida.se/globalassets/sida/eng/press/stockholm-statement.pdf\"/>"
msgstr ""
"Шведское агентство международного сотрудничества в области развития, "
"<quote>Стокгольмское заявление</quote>, доступ 15 февраля 2017 г., <ulink "
"url=\"http://sida.se/globalassets/sida/eng/press/stockholm-statement.pdf\"/>"

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1141
msgid ""
"In light of these challenges there is a growing recognition that GDP growth "
"should not be an end in itself, that development needs to be socially and "
"economically inclusive, that environmental sustainability is a requirement "
"not an option, and that we need to better balance the market, state and "
"community.<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
"В свете этих проблем растет понимание того, что рост ВВП не должен быть "
"самоцелью, что развитие должно быть социально и экономически инклюзивным, "
"что экологическая устойчивость - это требование, а не вариант, и что нам "
"необходимо лучше сбалансировать рынок, государство и общество.<placeholder "
"type=\"footnote\" id=\"0\"/>"

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1159
msgid ""
"City of Bologna, Regulation on Collaboration between Citizens and the City "
"for the Care and Regeneration of Urban Commons, trans. LabGov (LABoratory "
"for the GOVernance of Commons) (Bologna, Italy: City of Bologna, 2014), "
"<ulink "
"url=\"http://www.labgov.it/wp-content/uploads/sites/9/Bologna-Regulation-on-collaboration-between-citizens-and-the-city-for-the-cure-and-regeneration-of-urban-commons1.pdf\"/>."
msgstr ""
"Город Болонья, Положение о сотрудничестве между гражданами и городом по "
"уходу за городскими территориями и их регенерации, транс. LabGov (LABoratory "
"for the GOVernance of Commons) (Bologna, Italy: City of Bologna, 2014), "
"<ulink url=\"http://www.labgov.it/wp-content/uploads/sites/9/Bologna-"
"Regulation-on-collaboration-between-citizens-and-the-city-for-the-cure-and-"
"regeneration-of-urban-commons1.pdf\"/>."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1169
msgid ""
"The Seoul Sharing City website is <ulink "
"url=\"http://english.sharehub.kr\"/>; for Amsterdam Sharing City, go to "
"<ulink url=\"http://www.sharenl.nl/amsterdam-sharing-city/\"/>."
msgstr ""
"Веб-сайт \"Город совместного использования Сеула <ulink url=\"http://english."
"sharehub.kr\"/>; для города обмена Амстердама перейдите по ссылке <ulink url="
"\"http://www.sharenl.nl/amsterdam-sharing-city/\"/>."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1154
msgid ""
"These realizations have led to a resurgence of interest in the commons as a "
"means of enabling that balance. City governments like Bologna, Italy, are "
"collaborating with their citizens to put in place regulations for the care "
"and regeneration of urban commons.<placeholder type=\"footnote\" id=\"0\"/> "
"Seoul and Amsterdam call themselves <quote>sharing cities,</quote> looking "
"to make sustainable and more efficient use of scarce resources. They see "
"sharing as a way to improve the use of public spaces, mobility, social "
"cohesion, and safety.<placeholder type=\"footnote\" id=\"1\"/>"
msgstr ""
"Осознание этого факта привело к возрождению интереса к общинам как средству "
"обеспечения баланса. Такие города, как Болонья (Италия), сотрудничают со "
"своими жителями, чтобы разработать правила ухода за городскими общинами и их "
"восстановления.<placeholder type=\"footnote\" id=\"0\"/> Сеул и Амстердам "
"называют себя <quote>городами совместного пользования</quote>, стремясь к "
"устойчивому и более эффективному использованию ограниченных ресурсов. Они "
"рассматривают совместное использование как способ улучшения использования "
"общественных пространств, мобильности, социальной сплоченности и "
"безопасности.<placeholder type=\"footnote\" id=\"1\"/>"

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1186
msgid ""
"Tom Slee, What’s Yours Is Mine: Against the Sharing Economy (New York: OR "
"Books, 2015), 42."
msgstr ""
"Том Сли, \"Что твое, то мое: Против экономики совместного использования "
"(Нью-Йорк: Книги OR, 2015), 42."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1176
msgid ""
"The market itself has taken an interest in the sharing economy, with "
"businesses like Airbnb providing a peer-to-peer marketplace for short-term "
"lodging and Uber providing a platform for ride sharing. However, Airbnb and "
"Uber are still largely operating under the usual norms and rules of the "
"market, making them less like a commons and more like a traditional business "
"seeking financial gain. Much of the sharing economy is not about the commons "
"or building an alternative to a corporate-driven market economy; it’s about "
"extending the deregulated free market into new areas of our "
"lives.<placeholder type=\"footnote\" id=\"0\"/> While none of the people we "
"interviewed for our case studies would describe themselves as part of the "
"sharing economy, there are in fact some significant parallels. Both the "
"sharing economy and the commons make better use of asset capacity. The "
"sharing economy sees personal residents and cars as having latent spare "
"capacity with rental value. The equitable access of the commons broadens and "
"diversifies the number of people who can use and derive value from an asset."
msgstr ""
"Рынок сам проявляет интерес к экономике совместного пользования: такие "
"компании, как Airbnb, предоставляют одноранговый рынок для краткосрочного "
"проживания, а Uber - платформу для совместного использования транспортных "
"средств. Однако Airbnb и Uber все еще действуют в соответствии с обычными "
"нормами и правилами рынка, что делает их менее похожими на сообщества и "
"более похожими на традиционный бизнес, стремящийся к финансовой выгоде. В "
"значительной степени экономика совместного использования - это не просто "
"сообщество или создание альтернативы рыночной экономике, управляемой "
"корпорациями; это распространение дерегулированного свободного рынка на "
"новые сферы нашей жизни.<placeholder type=\"footnote\" id=\"0\"/> Хотя никто "
"из опрошенных нами людей не назвал бы себя частью экономики совместного "
"использования, на самом деле между ними есть значительные параллели. Как "
"экономика совместного пользования, так и коммунальное хозяйство позволяют "
"более эффективно использовать потенциал активов. Экономика совместного "
"использования рассматривает личные жилые помещения и автомобили как скрытые "
"свободные мощности, имеющие стоимость аренды. Равноправный доступ к общинам "
"расширяет и диверсифицирует круг людей, которые могут использовать и "
"извлекать ценность из актива."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1208
msgid ""
"Chris Anderson, Free: How Today’s Smartest Businesses Profit by Giving "
"Something for Nothing, Reprint with new preface.  (New York: Hyperion, "
"2010), 78."
msgstr ""
"Крис Андерсон, бесплатно: Как самые умные бизнесы сегодня извлекают прибыль, "
"отдавая что-то за ничего, Репринт с новым предисловием.  (Нью-Йорк: "
"Гиперион, 2010 г.), 78."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1198
msgid ""
"One way Made with Creative Commons case studies differ from those of the "
"sharing economy is their focus on digital resources. Digital resources "
"function under different economic rules than physical ones. In a world where "
"prices always seem to go up, information technology is an "
"anomaly. Computer-processing power, storage, and bandwidth are all rapidly "
"increasing, but rather than costs going up, costs are coming down. Digital "
"technologies are getting faster, better, and cheaper. The cost of anything "
"built on these technologies will always go down until it is close to "
"zero.<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
"Одно из отличий примеров Made with Creative Commons от примеров экономики "
"совместного использования заключается в том, что они посвящены цифровым "
"ресурсам. Цифровые ресурсы функционируют по иным экономическим правилам, чем "
"физические. В мире, где цены, казалось бы, всегда растут, информационные "
"технологии являются аномалией. Вычислительная мощность, объем памяти и "
"пропускная способность быстро растут, но вместо того, чтобы расти, стоимость "
"снижается. Цифровые технологии становятся все быстрее, лучше и дешевле. "
"Стоимость всего, что построено на этих технологиях, будет постоянно "
"снижаться, пока не станет близкой к нулю.<placeholder type=\"footnote\" id="
"\"0\"/>"

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1214
msgid ""
"Those that are Made with Creative Commons are looking to leverage the unique "
"inherent characteristics of digital resources, including lowering costs. The "
"use of digital-rights-management technologies in the form of locks, "
"passwords, and controls to prevent digital goods from being accessed, "
"changed, replicated, and distributed is minimal or nonexistent. Instead, "
"Creative Commons licenses are used to put digital content out in the "
"commons, taking advantage of the unique economics associated with being "
"digital. The aim is to see digital resources used as widely and by as many "
"people as possible. Maximizing access and participation is a common goal.  "
"They aim for abundance over scarcity."
msgstr ""
"Те, кто делает Creative Commons, стремятся использовать уникальные свойства, "
"присущие цифровым ресурсам, в том числе и для снижения затрат. Использование "
"технологий управления цифровыми правами в виде замков, паролей и средств "
"контроля для предотвращения доступа, изменения, тиражирования и "
"распространения цифровых товаров минимально или вообще отсутствует. Вместо "
"этого используются лицензии Creative Commons, позволяющие выставлять "
"цифровой контент на всеобщее обозрение, используя уникальные экономические "
"преимущества цифровых ресурсов. Цель состоит в том, чтобы цифровые ресурсы "
"использовались как можно большим количеством людей. Общей целью является "
"максимальное расширение доступа и участия.  Они стремятся к изобилию, а не к "
"дефициту."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1233
msgid ""
"Jeremy Rifkin, The Zero Marginal Cost Society: The Internet of Things, the "
"Collaborative Commons, and the Eclipse of Capitalism (New York: Palgrave "
"Macmillan, 2014), 273."
msgstr ""
"Джереми Рифкин, Общество нулевых предельных издержек: Интернет вещей, "
"коллаборативное сообщество и затмение капитализма (Нью-Йорк: Палгрейв "
"Макмиллан, 2014), 273."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1228
msgid ""
"The incremental cost of storing, copying, and distributing digital goods is "
"next to zero, making abundance possible. But imagining a market based on "
"abundance rather than scarcity is so alien to the way we conceive of "
"economic theory and practice that we struggle to do so.<placeholder "
"type=\"footnote\" id=\"0\"/> Those that are Made with Creative Commons are "
"each pioneering in this new landscape, devising their own economic models "
"and practice."
msgstr ""
"Дополнительные затраты на хранение, копирование и распространение цифровых "
"товаров близки к нулю, что делает возможным изобилие. Но представить себе "
"рынок, основанный на изобилии, а не на дефиците, настолько чуждо нашему "
"представлению об экономической теории и практике, что нам трудно это "
"сделать.<placeholder type=\"footnote\" id=\"0\"/> Те, кто работает с "
"Creative Commons, являются первопроходцами в этом новом ландшафте, "
"разрабатывая собственные экономические модели и практику."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1241
msgid ""
"Some are looking to minimize their interactions with the market and operate "
"as autonomously as possible. Others are operating largely as a business "
"within the existing rules and norms of the market. And still others are "
"looking to change the norms and rules by which the market operates."
msgstr ""
"Одни стремятся минимизировать свое взаимодействие с рынком и работать "
"максимально автономно. Другие действуют в основном как бизнес в рамках "
"существующих правил и норм рынка. А другие стремятся изменить нормы и "
"правила, по которым работает рынок."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1255
msgid ""
"Gar Alperovitz, What Then Must We Do? Straight Talk about the Next American "
"Revolution: Democratizing Wealth and Building a Community-Sustaining Economy "
"from the Ground Up (White River Junction, VT: Chelsea Green, 2013), 39."
msgstr ""
"Гар Альперовиц, что тогда мы должны делать? Прямая беседа о следующей "
"американской революции: демократизация богатства и построение общинной "
"экономики с нуля (Уайт Ривер Джанкшен, ВТ: Челси Грин, 2013), 39."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1264
msgid ""
"Marjorie Kelly, Owning Our Future: The Emerging Ownership Revolution; "
"Journeys to a Generative Economy (San Francisco: Berrett-Koehler, 2012), "
"8–9."
msgstr ""
"Марджори Келли, Владея нашим будущим: Революция владения; Пути к "
"генеративной экономике (Сан-Франциско: Berrett-Koehler, 2012), 8–9."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1248
msgid ""
"For an ordinary corporation, making social benefit a part of its operations "
"is difficult, as it’s legally required to make decisions that financially "
"benefit stockholders. But new forms of business are emerging. There are "
"benefit corporations and social enterprises, which broaden their business "
"goals from making a profit to making a positive impact on society, workers, "
"the community, and the environment.<placeholder type=\"footnote\" id=\"0\"/> "
"Community-owned businesses, worker-owned businesses, cooperatives, guilds, "
"and other organizational forms offer alternatives to the traditional "
"corporation. Collectively, these alternative market entities are changing "
"the rules and norms of the market.<placeholder type=\"footnote\" id=\"1\"/>"
msgstr ""
"Для обычной корпорации сделать социальную пользу частью своей деятельности "
"сложно, поскольку по закону она обязана принимать решения, приносящие "
"финансовую выгоду акционерам. Однако появляются новые формы бизнеса. "
"Существуют благотворительные корпорации и социальные предприятия, которые "
"расширяют свои бизнес-цели от получения прибыли до позитивного влияния на "
"общество, работников, общество и окружающую среду.<placeholder type="
"\"footnote\" id=\"0\"/> Предприятия, принадлежащие общинам, предприятия, "
"принадлежащие работникам, кооперативы, гильдии и другие организационные "
"формы предлагают альтернативу традиционной корпорации. В совокупности эти "
"альтернативные рыночные субъекты меняют правила и нормы рынка.<placeholder "
"type=\"footnote\" id=\"1\"/>"

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1276
msgid ""
"Alex Osterwalder and Yves Pigneur, Business Model Generation (Hoboken, NJ: "
"John Wiley and Sons, 2010). A preview of the book is available at <ulink "
"url=\"http://strategyzer.com/books/business-model-generation\"/>."
msgstr ""
"Алекс Остервальдер и Ив Пиньер, Генерация бизнес-моделей (Hoboken, NJ: John "
"Wiley and Sons, 2010). Предварительный просмотр книги доступен на сайте "
"<ulink url=\"http://strategyzer.com/books/business-model-generation\"/>."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1269
msgid ""
"<quote>A book on open business models</quote> is how we described it in this "
"book’s Kickstarter campaign. We used a handbook called Business Model "
"Generation as our reference for defining just what a business model "
"is. Developed over nine years using an <quote>open process</quote> involving "
"470 coauthors from forty-five countries, it is useful as a framework for "
"talking about business models.<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
"<quote>Книга об открытых бизнес-моделях</quote> - так мы описали ее в рамках "
"кампании на Kickstarter. Для определения того, что такое бизнес-модель, мы "
"использовали справочник под названием Business Model Generation. Оно "
"разрабатывалось в течение девяти лет в рамках <quote>открытого процесса</"
"quote> с участием 470 соавторов из 45 стран и может быть полезно в качестве "
"основы для обсуждения бизнес-моделей.<placeholder type=\"footnote\" id=\"0\""
"/>"

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1286
msgid ""
"This business model canvas is available to download at <ulink "
"url=\"http://strategyzer.com/canvas/business-model-canvas\"/>."
msgstr ""
"Данную схему бизнес-модели можно скачать по адресу <ulink url=\"http"
"://strategyzer.com/canvas/business-model-canvas\"/>."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1294
msgid ""
"We’ve made the <quote>Open Business Model Canvas,</quote> designed by the "
"coauthor Paul Stacey, available online at <ulink "
"url=\"http://docs.google.com/drawings/d/1QOIDa2qak7wZSSOa4Wv6qVMO77IwkKHN7CYyq0wHivs/edit\"/>.  "
"You can also find the accompanying Open Business Model Canvas Questions at "
"<ulink "
"url=\"http://docs.google.com/drawings/d/1kACK7TkoJgsM18HUWCbX9xuQ0Byna4plSVZXZGTtays/edit\"/>."
msgstr ""
"Мы разместили <quote>Открытую канву бизнес-модели</quote>, разработанную "
"соавтором Полом Стейси, в Интернете по адресу <ulink url=\"http://docs.google"
".com/drawings/d/1QOIDa2qak7wZSSOa4Wv6qVMO77IwkKHN7CYyq0wHivs/edit\"/>.  "
"Также на сайте <ulink url=\"http://docs.google.com/drawings/d/"
"1kACK7TkoJgsM18HUWCbX9xuQ0Byna4plSVZXZGTtays/edit\"/> можно найти "
"сопутствующие вопросы к Открытой бизнес-модели."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1283
msgid ""
"It contains a <quote>business model canvas,</quote> which conceives of a "
"business model as having nine building blocks.<placeholder type=\"footnote\" "
"id=\"0\"/> This blank canvas can serve as a tool for anyone to design their "
"own business model. We remixed this business model canvas into an open "
"business model canvas, adding three more building blocks relevant to hybrid "
"market, commons enterprises: social good, Creative Commons license, and "
"<quote>type of open environment that the business fits "
"in.</quote><placeholder type=\"footnote\" id=\"1\"/> This enhanced canvas "
"proved useful when we analyzed businesses and helped start-ups plan their "
"economic model."
msgstr ""
"В нем содержится <quote>канва бизнес-модели</quote>, которая представляет "
"бизнес-модель в виде девяти строительных блоков.<placeholder type=\"footnote"
"\" id=\"0\"/> Эта чистая канва может служить инструментом для разработки "
"собственной бизнес-модели. Мы переработали эту схему бизнес-модели в схему "
"открытой бизнес-модели, добавив еще три блока, относящихся к гибридным "
"рыночным предприятиям, работающим по принципу общности: социальное благо, "
"лицензия Creative Commons и <quote>тип открытой среды, в которую вписывается "
"бизнес.</quote><placeholder type=\"footnote\" id=\"1\"/> Эта "
"усовершенствованная схема оказалась полезной при анализе бизнеса и помощи "
"начинающим компаниям в планировании их экономической модели."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1304
msgid ""
"In our case study interviews, many expressed discomfort over describing "
"themselves as an open business model—the term business model suggested "
"primarily being situated in the market.  Where you sit on the "
"commons-to-market spectrum affects the extent to which you see yourself as a "
"business in the market.  The more central to the mission shared resources "
"and commons values are, the less comfort there is in describing yourself, or "
"depicting what you do, as a business. Not all who have endeavors Made with "
"Creative Commons use business speak; for some the process has been "
"experimental, emergent, and organic rather than carefully planned using a "
"predefined model."
msgstr ""
"В ходе интервью, проведенных в рамках конкретных исследований, многие "
"испытывали дискомфорт, называя себя открытой бизнес-моделью, поскольку "
"термин \"бизнес-модель\" подразумевает, прежде всего, присутствие на рынке.  "
"То, какое место вы занимаете в спектре \"общее - рыночное\", влияет на то, в "
"какой степени вы рассматриваете себя как бизнес на рынке.  Чем большее место "
"в миссии занимают общие ресурсы и общие ценности, тем менее комфортно "
"описывать себя или изображать то, что вы делаете, как бизнес. Не все "
"участники проекта \"Сделано с Creative Commons\" используют деловую "
"терминологию; для некоторых этот процесс был экспериментальным, эмерджентным "
"и органичным, а не тщательно спланированным с использованием заранее "
"определенной модели."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1326
msgid ""
"A more comprehensive list of revenue streams is available in this post I "
"wrote on Medium on March 6, 2016. <quote>What Is an Open Business Model and "
"How Can You Generate Revenue?</quote>, available at <ulink "
"url=\"http://medium.com/made-with-creative-commons/what-is-an-open-business-model-and-how-can-you-generate-revenue-5854d2659b15\"/>."
msgstr ""
"Более полный список источников дохода можно найти в статье, которую я "
"написал на Medium 6 марта 2016 года. <quote>Что такое открытая бизнес-модель "
"и как вы можете генерировать доход?</quote>, доступная по адресу <ulink url="
"\"http://medium.com/made-with-creative-commons/what-is-an-open-business-"
"model-and-how-can-you-generate-revenue-5854d2659b15\"/>."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1317
msgid ""
"The creators, businesses, and organizations we profile all engage with the "
"market to generate revenue in some way. The ways in which this is done vary "
"widely. Donations, pay what you can, memberships, <quote>digital for free "
"but physical for a fee,</quote> crowdfunding, matchmaking, value-add "
"services, patrons . . . the list goes on and on. (Initial description of how "
"to earn revenue available through reference note. For latest thinking see "
"How to Bring In Money in the next section.)<placeholder type=\"footnote\" "
"id=\"0\"/> There is no single magic bullet, and each endeavor has devised "
"ways that work for them. Most make use of more than one way. Diversifying "
"revenue streams lowers risk and provides multiple paths to sustainability."
msgstr ""
"Все авторы, предприятия и организации, о которых мы рассказываем, так или "
"иначе взаимодействуют с рынком для получения прибыли. Способы, которыми это "
"достигается, весьма разнообразны. Пожертвования, оплата по мере возможности, "
"членство, <quote>цифровые бесплатно, а физические за плату,</quote> "
"краудфандинг, сватовство, дополнительные услуги, меценаты. ... список можно "
"продолжать и продолжать. (Первоначальное описание способов получения дохода "
"доступно по ссылке. Новейшие идеи см. в следующем разделе \"Как привлечь "
"деньги\".)<placeholder type=\"footnote\" id=\"0\"/> Единой \"волшебной пули\""
" не существует, и каждый предприниматель находит свои способы, которые "
"работают именно для него. Большинство из них используют более одного "
"способа. Диверсификация потоков доходов снижает риск и обеспечивает "
"несколько путей к устойчивости."

#. type: Content of: <book><part><chapter><sect1><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1338
msgid "Benefits of the Digital Commons"
msgstr "Преимущества цифровых сообществ"

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1340
msgid ""
"While it may be clear why commons-based organizations want to interact and "
"engage with the market (they need money to survive), it may be less obvious "
"why the market would engage with the commons. The digital commons offers "
"many benefits."
msgstr ""
"Если понятно, почему организации, основанные на принципах общности, хотят "
"взаимодействовать с рынком (им нужны деньги, чтобы выжить), то не так "
"очевидно, почему рынок будет взаимодействовать с общностью. Цифровое "
"сообщество предлагает множество преимуществ."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1346
msgid ""
"The commons speeds dissemination. The free flow of resources in the commons "
"offers tremendous economies of scale. Distribution is decentralized, with "
"all those in the commons empowered to share the resources they have access "
"to. Those that are Made with Creative Commons have a reduced need for sales "
"or marketing. Decentralized distribution amplifies supply and know-how."
msgstr ""
"Общедоступность ускоряет распространение информации. Свободный поток "
"ресурсов в сообществе обеспечивает огромную экономию на масштабе. "
"Распространение децентрализовано, и все участники сообщества имеют "
"возможность делиться ресурсами, к которым они имеют доступ. У тех, кто "
"работает с Creative Commons, снижается потребность в продажах и маркетинге. "
"Децентрализованное распространение усиливает предложение и ноу-хау."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1355
msgid ""
"The commons ensures access to all. The market has traditionally operated by "
"putting resources behind a paywall requiring payment first before "
"access. The commons puts resources in the open, providing access up front "
"without payment. Those that are Made with Creative Commons make little or no "
"use of digital rights management (DRM) to manage resources. Not using DRM "
"frees them of the costs of acquiring DRM technology and staff resources to "
"engage in the punitive practices associated with restricting access. The way "
"the commons provides access to everyone levels the playing field and "
"promotes inclusiveness, equity, and fairness."
msgstr ""
"Общность обеспечивает доступ ко всем. Рынок традиционно работает, помещая "
"ресурсы за платные стены, требующие сначала оплаты, а затем доступа. Община "
"размещает ресурсы в открытом доступе, предоставляя доступ к ним без оплаты. "
"Те, кто работает с Creative Commons, практически не используют управление "
"цифровыми правами (DRM) для управления ресурсами. Отказ от использования DRM "
"освобождает их от затрат на приобретение технологии DRM и на оплату труда "
"персонала, занимающегося карательной практикой, связанной с ограничением "
"доступа. То, как \"Сообщество\" предоставляет доступ всем желающим, "
"выравнивает условия игры и способствует инклюзивности, равноправию и "
"справедливости."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1368
msgid ""
"The commons maximizes participation. Resources in the commons can be used "
"and contributed to by everyone. Using the resources of others, contributing "
"your own, and mixing yours with others to create new works are all dynamic "
"forms of participation made possible by the commons. Being Made with "
"Creative Commons means you’re engaging as many users with your resources as "
"possible.  Users are also authoring, editing, remixing, curating, "
"localizing, translating, and distributing. The commons makes it possible for "
"people to directly participate in culture, knowledge building, and even "
"democracy, and many other socially beneficial practices."
msgstr ""
"Общность максимально расширяет участие. Ресурсы commons могут использоваться "
"и пополняться всеми желающими. Использование чужих ресурсов, внесение своего "
"вклада и смешивание своих ресурсов с чужими для создания новых произведений -"
" все это динамичные формы участия, которые делает возможным сообщество. "
"Участие в Creative Commons означает, что вы привлекаете к своим ресурсам как "
"можно больше пользователей.  Пользователи также являются авторами, "
"редакторами, ремиксами, кураторами, локализаторами, переводчиками и "
"распространителями. Commons делает возможным непосредственное участие людей "
"в развитии культуры, знаний, демократии и многих других общественно полезных "
"практиках."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1390
msgid ""
"Henry Chesbrough, Open Innovation: The New Imperative for Creating and "
"Profiting from Technology (Boston: Harvard Business Review Press, 2006), "
"31–44."
msgstr ""
"Генри Чесброу, Открытые инновации: Новый императив для создания и получения "
"прибыли от технологий (Бостон: Гарвард Бизнес Ревью Пресс, 2006), 31–44."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1381
msgid ""
"The commons spurs innovation. Resources in the hands of more people who can "
"use them leads to new ideas. The way commons resources can be modified, "
"customized, and improved results in derivative works never imagined by the "
"original creator. Some endeavors that are Made with Creative Commons "
"deliberately encourage users to take the resources being shared and innovate "
"them. Doing so moves research and development (R&amp;D) from being solely "
"inside the organization to being in the community.<placeholder "
"type=\"footnote\" id=\"0\"/> Community-based innovation will keep an "
"organization or business on its toes. It must continue to contribute new "
"ideas, absorb and build on top of the innovations of others, and steward the "
"resources and the relationship with the community."
msgstr ""
"Общность стимулирует инновации. Ресурсы, находящиеся в руках большего числа "
"людей, которые могут их использовать, приводят к появлению новых идей. "
"Благодаря тому, что ресурсы \"Коммонс\" могут быть изменены, адаптированы и "
"улучшены, появляются производные работы, о которых первоначальный создатель "
"даже не подозревал. Некоторые начинания, осуществляемые с помощью Creative "
"Commons, намеренно поощряют пользователей использовать совместно "
"используемые ресурсы и вносить в них инновации. Таким образом, исследования "
"и разработки (R&amp;D) переходят из сферы деятельности исключительно "
"организации в сферу деятельности сообщества.<placeholder type=\"footnote\" "
"id=\"0\"/> Инновации, основанные на сообществе, заставляют организацию или "
"предприятие быть начеку. Она должна продолжать вносить новые идеи, осваивать "
"и развивать инновации других, а также управлять ресурсами и отношениями с "
"сообществом."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1399
msgid ""
"The commons boosts reach and impact. The digital commons is "
"global. Resources may be created for a local or regional need, but they go "
"far and wide generating a global impact. In the digital world, there are no "
"borders between countries. When you are Made with Creative Commons, you are "
"often local and global at the same time: Digital designs being globally "
"distributed but made and manufactured locally. Digital books or music being "
"globally distributed but readings and concerts performed locally. The "
"digital commons magnifies impact by connecting creators to those who use and "
"build on their work both locally and globally."
msgstr ""
"Общедоступность расширяет охват и воздействие. Цифровое сообщество имеет "
"глобальный характер. Ресурсы могут создаваться для удовлетворения локальных "
"или региональных потребностей, но они распространяются далеко и широко, "
"оказывая глобальное воздействие. В цифровом мире не существует границ между "
"странами. Когда вы работаете в рамках Creative Commons, вы часто являетесь "
"одновременно и местным, и глобальным: Цифровые дизайны распространяются по "
"всему миру, но создаются и производятся на местах. Цифровые книги или музыка "
"распространяются по всему миру, а чтения и концерты проводятся на местах. "
"Цифровое сообщество усиливает воздействие, соединяя создателей с теми, кто "
"использует и развивает их работу как на местном, так и на глобальном уровне."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1412
msgid ""
"The commons is generative. Instead of extracting value, the commons adds "
"value. Digitized resources persist without becoming depleted, and through "
"use are improved, personalized, and localized. Each use adds value. The "
"market focuses on generating value for the business and the customer. The "
"commons generates value for a broader range of beneficiaries including the "
"business, the customer, the creator, the public, and the commons itself. The "
"generative nature of the commons means that it is more cost-effective and "
"produces a greater return on investment.  Value is not just measured in "
"financial terms. Each new resource added to the commons provides value to "
"the public and contributes to the overall value of the commons."
msgstr ""
"Общность является генеративной. Вместо того чтобы извлекать ценность, "
"сообщество ее создает. Оцифрованные ресурсы сохраняются, не истощаясь, и в "
"процессе использования совершенствуются, персонализируются и локализуются. "
"Каждое использование увеличивает стоимость. Рынок фокусируется на создании "
"стоимости для бизнеса и потребителя. Общность создает ценность для более "
"широкого круга бенефициаров, включая бизнес, потребителя, создателя, "
"общественность и саму общность. Генерирующая природа общности означает, что "
"она более экономически эффективна и дает большую отдачу от инвестиций.  "
"Ценность измеряется не только в финансовых показателях. Каждый новый ресурс, "
"добавленный к общему достоянию, представляет ценность для общества и вносит "
"свой вклад в общую ценность общего достояния."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1426
msgid ""
"The commons brings people together for a common cause. The commons vests "
"people directly with the responsibility to manage the resources for the "
"common good. The costs and benefits for the individual are balanced with the "
"costs and benefits for the community and for future generations. Resources "
"are not anonymous or mass produced. Their provenance is known and "
"acknowledged through attribution and other means. Those that are Made with "
"Creative Commons generate awareness and reputation based on their "
"contributions to the commons. The reach, impact, and sustainability of those "
"contributions rest largely on their ability to forge relationships and "
"connections with those who use and improve them. By functioning on the basis "
"of social engagement, not monetary exchange, the commons unifies people."
msgstr ""
"Общность объединяет людей ради общего дела. Общность наделяет людей "
"непосредственной ответственностью за управление ресурсами в интересах общего "
"блага. Затраты и выгоды для отдельного человека уравновешиваются затратами и "
"выгодами для общества и будущих поколений. Ресурсы не являются анонимными "
"или массово производимыми. Их происхождение известно и подтверждается путем "
"указания авторства и другими способами. Те, кто участвует в программе "
"Creative Commons, получают известность и репутацию на основе своего вклада в "
"общее дело. Охват, влияние и устойчивость такого вклада в значительной "
"степени зависят от их способности устанавливать отношения и связи с теми, "
"кто их использует и улучшает. Функционируя на основе социальной активности, "
"а не денежного обмена, сообщество объединяет людей."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1441
msgid ""
"The benefits of the commons are many. When these benefits align with the "
"goals of individuals, communities, businesses in the market, or state "
"enterprises, choosing to manage resources as a commons ought to be the "
"option of choice."
msgstr ""
"Преимущества общего пользования многочисленны. Когда эти выгоды совпадают с "
"целями отдельных людей, сообществ, рыночного бизнеса или государственных "
"предприятий, выбор в пользу управления ресурсами как общим достоянием должен "
"быть наиболее предпочтительным."

#. type: Content of: <book><part><chapter><sect1><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1448
msgid "Our Case Studies"
msgstr "Наши примеры из практики"

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1450
msgid ""
"The creators, organizations, and businesses in our case studies operate as "
"nonprofits, for-profits, and social enterprises.  Regardless of legal "
"status, they all have a social mission.  Their primary reason for being is "
"to make the world a better place, not to profit. Money is a means to a "
"social end, not the end itself. They factor public interest into decisions, "
"behavior, and practices. Transparency and trust are really important. Impact "
"and success are measured against social aims expressed in mission "
"statements, and are not just about the financial bottom line."
msgstr ""
"Создатели, организации и предприятия, представленные в наших примерах, "
"действуют как некоммерческие, коммерческие и социальные организации.  "
"Независимо от юридического статуса, все они имеют социальную миссию.  Их "
"главная причина существования - сделать мир лучше, а не получить прибыль. "
"Деньги - это средство достижения социальной цели, а не сама цель. Они "
"учитывают интересы общества в своих решениях, поведении и практической "
"деятельности. Прозрачность и доверие действительно важны. Влияние и успех "
"измеряются социальными целями, выраженными в формулировках миссии, а не "
"только финансовыми показателями."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1462
msgid ""
"The case studies are based on the narratives told to us by founders and key "
"staff. Instead of solely using financials as the measure of success and "
"sustainability, they emphasized their mission, practices, and means by which "
"they measure success.  Metrics of success are a blend of how social goals "
"are being met and how sustainable the enterprise is."
msgstr ""
"Примеры основаны на рассказах основателей и ключевых сотрудников. Вместо "
"того чтобы использовать только финансовые показатели в качестве мерила "
"успеха и устойчивости, они подчеркивали свою миссию, практику и способы, с "
"помощью которых они измеряют успех.  Показатели успеха сочетают в себе "
"достижение социальных целей и устойчивость предприятия."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1470
msgid ""
"Our case studies are diverse, ranging from publishing to education and "
"manufacturing. All of the organizations, businesses, and creators in the "
"case studies produce digital resources. Those resources exist in many forms "
"including books, designs, songs, research, data, cultural works, education "
"materials, graphic icons, and video. Some are digital representations of "
"physical resources. Others are born digital but can be made into physical "
"resources."
msgstr ""
"Наши тематические исследования разнообразны - от издательского дела до "
"образования и производства. Все организации, предприятия и авторы, "
"представленные в примерах, производят цифровые ресурсы. Эти ресурсы "
"существуют в различных формах, включая книги, рисунки, песни, исследования, "
"данные, произведения культуры, учебные материалы, графические значки и "
"видео. Некоторые из них являются цифровым представлением физических "
"ресурсов. Другие являются цифровыми, но могут быть превращены в физические "
"ресурсы."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1480
msgid ""
"They are creating new resources, or using the resources of others, or mixing "
"existing resources together to make something new. They, and their audience, "
"all play a direct, participatory role in managing those resources, including "
"their preservation, curation, distribution, and enhancement. Access and "
"participation is open to all regardless of monetary means."
msgstr ""
"Они создают новые ресурсы, или используют ресурсы других, или смешивают "
"существующие ресурсы для создания чего-то нового. Они и их аудитория играют "
"непосредственную роль в управлении этими ресурсами, в том числе в их "
"сохранении, курировании, распространении и совершенствовании. Доступ и "
"участие открыты для всех, независимо от материального положения."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1488
msgid ""
"And as users of Creative Commons licenses, they are automatically part of a "
"global community. The new digital commons is global. Those we profiled come "
"from nearly every continent in the world. To build and interact within this "
"global community is conducive to success."
msgstr ""
"А как пользователи лицензий Creative Commons они автоматически становятся "
"частью глобального сообщества. Новое цифровое сообщество - глобальное. Те, о "
"ком мы рассказали, представляют почти все континенты мира. Создание и "
"взаимодействие в рамках этого глобального сообщества способствует успеху."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1495
msgid ""
"Creative Commons licenses may express legal rules around the use of "
"resources in a commons, but success in the commons requires more than "
"following the letter of the law and acquiring financial means. Over and over "
"we heard in our interviews how success and sustainability are tied to a set "
"of beliefs, values, and principles that underlie their actions: Give more "
"than you take. Be open and inclusive. Add value. Make visible what you are "
"using from the commons, what you are adding, and what you are "
"monetizing. Maximize abundance. Give attribution. Express gratitude. Develop "
"trust; don’t exploit. Build relationship and community. Be "
"transparent. Defend the commons."
msgstr ""
"Лицензии Creative Commons могут выражать юридические правила использования "
"ресурсов в сообществе, но для успеха в сообществе требуется нечто большее, "
"чем следование букве закона и приобретение финансовых средств. В ходе "
"интервью мы неоднократно слышали, что успех и устойчивость связаны с набором "
"убеждений, ценностей и принципов, которые лежат в основе их действий: "
"Отдавать больше, чем брать. Быть открытым и инклюзивным. Добавлять ценность. "
"Делать видимым то, что вы используете из общего фонда, что добавляете и что "
"монетизируете. Максимально использовать изобилие. Указывайте авторство. "
"Выражайте благодарность. Развивайте доверие; не эксплуатируйте. Создавайте "
"отношения и сообщество. Будьте прозрачны. Защищайте общее достояние."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1508
msgid ""
"The new digital commons is here to stay. Made With Creative Commons case "
"studies show how it’s possible to be part of this commons while still "
"functioning within market and state systems.  The commons generates benefits "
"neither the market nor state can achieve on their own. Rather than the "
"market or state dominating as primary means of resource management, a more "
"balanced alternative is possible."
msgstr ""
"Новое цифровое сообщество не за горами. Примеры из практики Made With "
"Creative Commons показывают, как можно стать частью этого сообщества, "
"продолжая функционировать в рамках рыночной и государственной систем.  "
"Общность генерирует выгоды, которых ни рынок, ни государство не могут "
"достичь самостоятельно. Вместо доминирования рынка или государства в "
"качестве основного средства управления ресурсами возможна более "
"сбалансированная альтернатива."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1517
msgid ""
"Enterprise use of Creative Commons has only just begun. The case studies in "
"this book are merely starting points. Each is changing and evolving over "
"time. Many more are joining and inventing new models. This overview aims to "
"provide a framework and language for thinking and talking about the new "
"digital commons. The remaining sections go deeper providing further guidance "
"and insights on how it works."
msgstr ""
"Использование Creative Commons на предприятиях только начинается. "
"Приведенные в этой книге примеры являются лишь отправной точкой. Каждый из "
"них меняется и развивается с течением времени. Многие другие присоединяются "
"к ним и изобретают новые модели. Цель данного обзора - создать основу и язык "
"для размышлений и разговоров о новых цифровых сообществах. Остальные разделы "
"углубляются, предоставляя дальнейшее руководство и понимание того, как это "
"работает."

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1528
msgid "How to Be Made with Creative Commons"
msgstr "Как быть сделанным с помощью Creative Commons"

#. type: Content of: <book><part><chapter><blockquote><attribution>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1530
msgid "Sarah Hinchliff Pearson"
msgstr "Сара Хинчлифф Пирсон"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1534
msgid ""
"When we began this project in August 2015, we set out to write a book about "
"business models that involve Creative Commons licenses in some significant "
"way—what we call being Made with Creative Commons. With the help of our "
"Kickstarter backers, we chose twenty-four endeavors from all around the "
"world that are Made with Creative Commons. The mix is diverse, from an "
"individual musician to a university-textbook publisher to an electronics "
"manufacturer.  Some make their own content and share under Creative Commons "
"licensing. Others are platforms for CC-licensed creative work made by "
"others. Many sit somewhere in between, both using and contributing creative "
"work that’s shared with the public. Like all who use the licenses, these "
"endeavors share their work—whether it’s open data or furniture designs—in a "
"way that enables the public not only to access it but also to make use of "
"it."
msgstr ""
"Приступая к реализации этого проекта в августе 2015 г., мы поставили перед "
"собой цель написать книгу о бизнес-моделях, в которых в той или иной степени "
"задействованы лицензии Creative Commons - то, что мы называем \"Сделано с "
"Creative Commons\". С помощью наших сторонников на Kickstarter мы отобрали "
"двадцать четыре проекта со всего мира, созданные с использованием Creative "
"Commons. Среди них есть самые разные - от отдельного музыканта до издателя "
"университетских учебников и производителя электроники.  Одни создают "
"собственный контент и распространяют его под лицензией Creative Commons. "
"Другие являются платформами для творческих работ, созданных другими людьми "
"под лицензией CC. Многие занимают промежуточное положение, одновременно "
"используя и внося свой вклад в творческую деятельность, которой они делятся "
"с общественностью. Как и все, кто использует лицензии, эти начинания делятся "
"своими работами - будь то открытые данные или дизайн мебели - таким образом, "
"чтобы общественность могла не только получить к ним доступ, но и "
"использовать их."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1550
msgid ""
"We analyzed the revenue models, customer segments, and value propositions of "
"each endeavor. We searched for ways that putting their content under "
"Creative Commons licenses helped boost sales or increase reach. Using "
"traditional measures of economic success, we tried to map these business "
"models in a way that meaningfully incorporated the impact of Creative "
"Commons. In our interviews, we dug into the motivations, the role of CC "
"licenses, modes of revenue generation, definitions of success."
msgstr ""
"Мы проанализировали модели доходов, сегменты клиентов и ценностные "
"предложения каждого предприятия. Мы искали способы, с помощью которых "
"размещение контента под лицензиями Creative Commons способствовало "
"увеличению продаж или расширению охвата. Используя традиционные показатели "
"экономического успеха, мы попытались составить схему этих бизнес-моделей "
"таким образом, чтобы в ней учитывалось влияние Creative Commons. В ходе "
"интервью мы выясняли мотивы, роль лицензий CC, способы получения дохода, "
"определения успеха."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1560
msgid ""
"In fairly short order, we realized the book we set out to write was quite "
"different from the one that was revealing itself in our interviews and "
"research."
msgstr ""
"Очень скоро мы поняли, что книга, которую мы собирались написать, сильно "
"отличается от той, которая раскрывалась в наших интервью и исследованиях."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1565
msgid ""
"It isn’t that we were wrong to think you can make money while using Creative "
"Commons licenses. In many instances, CC can help make you more money. Nor "
"were we wrong that there are business models out there that others who want "
"to use CC licensing as part of their livelihood or business could "
"replicate. What we didn’t realize was just how misguided it would be to "
"write a book about being Made with Creative Commons using only a business "
"lens."
msgstr ""
"Не то чтобы мы ошибались, думая, что на лицензиях Creative Commons можно "
"заработать. Во многих случаях CC может помочь вам заработать больше денег. "
"Мы также не ошиблись в том, что существуют бизнес-модели, которые могут "
"повторить те, кто хочет использовать лицензирование CC как часть своего "
"бизнеса или средств к существованию. Но мы не понимали, насколько ошибочным "
"было бы писать книгу о том, как работать с Creative Commons, используя "
"только бизнес-анализ."

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1578
msgid ""
"Alex Osterwalder and Yves Pigneur, Business Model Generation (Hoboken, NJ: "
"John Wiley and Sons, 2010), 14. A preview of the book is available at <ulink "
"url=\"http://strategyzer.com/books/business-model-generation\"/>."
msgstr ""
"Alex Osterwalder and Yves Pigneur, Business Model Generation (Hoboken, NJ: "
"John Wiley and Sons, 2010), 14. Предварительный просмотр книги доступен на "
"сайте <ulink url=\"http://strategyzer.com/books/business-model-generation\""
"/>."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1574
msgid ""
"According to the seminal handbook Business Model Generation, a business "
"model <quote>describes the rationale of how an organization creates, "
"delivers, and captures value.</quote><placeholder type=\"footnote\" "
"id=\"0\"/> Thinking about sharing in terms of creating and capturing value "
"always felt inappropriately transactional and out of place, something we "
"heard time and time again in our interviews. And as Cory Doctorow told us in "
"our interview with him, <quote>Business model can mean anything you want it "
"to mean.</quote>"
msgstr ""
"Согласно основополагающему руководству Business Model Generation, бизнес-"
"модель <quote>описывает обоснование того, как организация создает, "
"предоставляет и фиксирует ценность.</quote><placeholder type=\"footnote\" id="
"\"0\"/> Мысль о совместном использовании в терминах создания и фиксации "
"ценности всегда казалась неуместной и транзакционной, что мы неоднократно "
"слышали в наших интервью. Как сказал нам в нашем интервью Кори Доктороу, "
"<quote>Бизнес-модель может означать все, что вы захотите</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1590
msgid ""
"Eventually, we got it. Being Made with Creative Commons is more than a "
"business model. While we will talk about specific revenue models as one "
"piece of our analysis (and in more detail in the case studies), we scrapped "
"that as our guiding rubric for the book."
msgstr ""
"В конце концов, мы это поняли. Быть сделанным с помощью Creative Commons - "
"это больше, чем бизнес-модель. Хотя мы будем говорить о конкретных моделях "
"доходов в качестве одного из элементов нашего анализа (и более подробно в "
"конкретных примерах), мы отказались от этого в качестве основной рубрики для "
"книги."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1597
msgid ""
"Admittedly, it took me a long time to get there. When Paul and I divided up "
"our writing after finishing the research, my charge was to distill "
"everything we learned from the case studies and write up the practical "
"lessons and takeaways. I spent months trying to jam what we learned into the "
"business-model box, convinced there must be some formula for the way things "
"interacted. But there is no formula. You’ll probably have to discard that "
"way of thinking before you read any further."
msgstr ""
"Признаться, мне потребовалось много времени, чтобы прийти к этому. Когда "
"после завершения исследования мы с Полом разделили работу, мне было поручено "
"собрать все, что мы узнали из конкретных примеров, и сформулировать "
"практические уроки и выводы. Я потратил несколько месяцев, пытаясь втиснуть "
"все, что мы узнали, в рамки бизнес-модели, будучи уверенным, что должна "
"существовать некая формула, по которой все будет взаимодействовать. Но "
"формулы не существует. Вероятно, вам придется отказаться от такого образа "
"мышления, прежде чем вы начнете читать дальше."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1607
msgid ""
"In every interview, we started from the same simple questions.  Amid all the "
"diversity among the creators, organizations, and businesses we profiled, "
"there was one constant. Being Made with Creative Commons may be good for "
"business, but that is not why they do it. Sharing work with Creative Commons "
"is, at its core, a moral decision. The commercial and other self-interested "
"benefits are secondary. Most decided to use CC licenses first and found a "
"revenue model later. This was our first hint that writing a book solely "
"about the impact of sharing on business might be a little off track."
msgstr ""
"В каждом интервью мы начинали с одних и тех же простых вопросов.  При всем "
"разнообразии авторов, организаций и предприятий, о которых мы рассказывали, "
"была одна постоянная черта. Участие в Creative Commons может быть выгодно "
"для бизнеса, но не поэтому. Совместное использование работ в рамках Creative "
"Commons - это, по сути, моральное решение. Коммерческие и другие корыстные "
"выгоды вторичны. Большинство решили использовать лицензии CC в первую "
"очередь, а модель получения дохода нашли позже. Это был наш первый намек на "
"то, что написание книги исключительно о влиянии совместного использования на "
"бизнес может быть несколько нецелесообразным."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1619
msgid ""
"But we also started to realize something about what it means to be Made with "
"Creative Commons. When people talked to us about how and why they used CC, "
"it was clear that it meant something more than using a copyright license. It "
"also represented a set of values.  There is symbolism behind using CC, and "
"that symbolism has many layers."
msgstr ""
"Но мы также начали кое-что понимать о том, что значит быть сделанным с "
"помощью Creative Commons. Когда люди рассказывали нам о том, как и почему "
"они используют CC, становилось ясно, что это означает нечто большее, чем "
"просто использование лицензии авторского права. Он также представляет собой "
"набор ценностей.  За использованием CC стоит символика, и эта символика "
"имеет множество слоев."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1627
msgid ""
"At one level, being Made with Creative Commons expresses an affinity for the "
"value of Creative Commons. While there are many different flavors of CC "
"licenses and nearly infinite ways to be Made with Creative Commons, the "
"basic value system is rooted in a fundamental belief that knowledge and "
"creativity are building blocks of our culture rather than just commodities "
"from which to extract market value. These values reflect a belief that the "
"common good should always be part of the equation when we determine how to "
"regulate our cultural outputs. They reflect a belief that everyone has "
"something to contribute, and that no one can own our shared culture. They "
"reflect a belief in the promise of sharing."
msgstr ""
"На одном уровне, будучи Made with Creative Commons выражает близость к "
"ценности Creative Commons. Хотя существует множество различных вкусов "
"лицензий CC и почти бесконечных способов быть сделанными с Creative Commons, "
"базовая система ценностей основана на фундаментальном убеждении, что знания "
"и творчество являются строительными блоками нашей культуры, а не просто "
"товарами, из которых можно извлечь рыночную стоимость. Эти ценности отражают "
"убеждение, что общее благо всегда должно быть частью уравнения, когда мы "
"определяем, как регулировать наши культурные результаты. Они отражают веру в "
"то, что каждый имеет что-то, чтобы внести свой вклад, и что никто не может "
"владеть нашей общей культурой. Они отражают веру в обещание делиться."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1641
msgid ""
"Whether the public makes use of the opportunity to copy and adapt your work, "
"sharing with a Creative Commons license is a symbol of how you want to "
"interact with the people who consume your work.  Whenever you create "
"something, <quote>all rights reserved</quote> under copyright is automatic, "
"so the copyright symbol (©) on the work does not necessarily come across as "
"a marker of distrust or excessive protectionism. But using a CC license can "
"be a symbol of the opposite—of wanting a real human relationship, rather "
"than an impersonal market transaction. It leaves open the possibility of "
"connection."
msgstr ""
"Независимо от того, воспользуется ли публика возможностью копировать и "
"адаптировать вашу работу, совместное использование с лицензией Creative "
"Commons - это символ того, как вы хотите взаимодействовать с людьми, которые "
"потребляют вашу работу.  Когда вы что-то создаете, <quote>все права "
"защищены</quote> в соответствии с авторским правом автоматически, поэтому "
"символ авторского права (©) на произведении не обязательно является знаком "
"недоверия или чрезмерного протекционизма. Но использование лицензии CC может "
"быть символом противоположного - стремления к реальным человеческим "
"отношениям, а не к безличной рыночной сделке. Оно оставляет возможность для "
"связи."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1653
msgid ""
"Being Made with Creative Commons not only demonstrates values connected to "
"CC and sharing. It also demonstrates that something other than profit drives "
"what you do. In our interviews, we always asked what success looked like for "
"them. It was stunning how rarely money was mentioned. Most have a deeper "
"purpose and a different vision of success."
msgstr ""
"Статус \"Сделано с Creative Commons\" не только демонстрирует ценности, "
"связанные с CC и совместным использованием. Она также демонстрирует, что "
"вашей деятельностью движет нечто иное, чем прибыль. Во время интервью мы "
"всегда спрашивали, что для них означает успех. Поразительно, как редко "
"упоминались деньги. У большинства из них есть более глубокая цель и иное "
"видение успеха."

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1666
msgid ""
"Cory Doctorow, Information Doesn’t Want to Be Free: Laws for the Internet "
"Age (San Francisco, CA: McSweeney’s, 2014) 68."
msgstr ""
"Кори Доктороу, Информация не хочет быть свободной: Laws for the Internet Age "
"(San Francisco, CA: McSweeney's, 2014) 68."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1661
msgid ""
"The driving motivation varies depending on the type of endeavor.  For "
"individual creators, it is most often about personal inspiration. In some "
"ways, this is nothing new. As Doctorow has written, <quote>Creators usually "
"start doing what they do for love.</quote><placeholder type=\"footnote\" "
"id=\"0\"/> But when you share your creative work under a CC license, that "
"dynamic is even more pronounced. Similarly, for technological innovators, it "
"is often less about creating a specific new thing that will make you rich "
"and more about solving a specific problem you have. The creators of Arduino "
"told us that the key question when creating something is <quote>Do you as "
"the creator want to use it? It has to have personal use and meaning.</quote>"
msgstr ""
"Движущая мотивация зависит от типа начинания.  Для индивидуальных творцов "
"это чаще всего личное вдохновение. В некотором смысле в этом нет ничего "
"нового. Как писал Доктороу, <quote>творцы обычно начинают делать то, что они "
"делают, по любви.</quote><placeholder type=\"footnote\" id=\"0\"/> Но когда "
"вы делитесь своей творческой работой под лицензией CC, эта динамика "
"становится еще более выраженной. Аналогичным образом, для технологических "
"новаторов зачастую важно не столько создать конкретную новую вещь, которая "
"сделает вас богатым, сколько решить конкретную проблему, которая у вас есть. "
"Создатели Arduino рассказали нам, что ключевым вопросом при создании чего-"
"либо является <quote>Хотите ли вы, как создатель, использовать это? Это "
"должно иметь личное применение и смысл.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1678
msgid ""
"Many that are Made with Creative Commons have an express social mission that "
"underpins everything they do. In many cases, sharing with Creative Commons "
"expressly advances that social mission, and using the licenses can be the "
"difference between legitimacy and hypocrisy. Noun Project co-founder Edward "
"Boatman told us they could not have stated their social mission of sharing "
"with a straight face if they weren’t willing to show the world that it was "
"OK to share their content using a Creative Commons license."
msgstr ""
"Многие, которые сделаны с Creative Commons имеют выразительную социальную "
"миссию, которая лежит в основе всего, что они делают. Во многих случаях "
"обмен с Creative Commons прямо продвигает идею о том, что социальная миссия "
"и использование лицензий могут быть различием между легитимностью и "
"лицемерием. Соучредитель Noun Project Эдвард Боатман сказал нам, что они не "
"могли бы заявить о своей социальной миссии обмена с прямым лицом, если бы "
"они не хотели показать миру, что нормально делиться своим контентом с "
"помощью лицензии Creative Commons."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1688
msgid ""
"This dynamic is probably one reason why there are so many nonprofit examples "
"of being Made with Creative Commons. The content is the result of a labor of "
"love or a tool to drive social change, and money is like gas in the car, "
"something that you need to keep going but not an end in itself. Being Made "
"with Creative Commons is a different vision of a business or livelihood, "
"where profit is not paramount, and producing social good and human "
"connection are integral to success."
msgstr ""
"Эта динамика, вероятно, является одной из причин того, что существует так "
"много примеров некоммерческих проектов \"Сделано с Creative Commons\". "
"Контент - это результат труда любви или инструмент, способствующий "
"социальным изменениям, а деньги - это как бензин в машине, то есть то, что "
"нужно для продолжения работы, но не самоцель. Быть сделанным с помощью "
"Creative Commons - это иное видение бизнеса или средств к существованию, где "
"прибыль не имеет первостепенного значения, а производство социального блага "
"и человеческие связи являются неотъемлемой частью успеха."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1698
msgid ""
"Even if profit isn’t the end goal, you have to bring in money to be "
"successfully Made with Creative Commons. At a bare minimum, you have to make "
"enough money to keep the lights on."
msgstr ""
"Даже если прибыль не является конечной целью, вы должны приносить деньги, "
"чтобы успешно работать с Creative Commons. Как минимум, вы должны "
"зарабатывать достаточно денег, чтобы поддерживать свет."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1703
msgid ""
"The costs of doing business vary widely for those made with CC, but there is "
"generally a much lower threshold for sustainability than there used to be "
"for any creative endeavor. Digital technology has made it easier than ever "
"to create, and easier than ever to distribute. As Doctorow put it in his "
"book Information Doesn’t Want to Be Free, <quote>If analog dollars have "
"turned into digital dimes (as the critics of ad-supported media have it), "
"there is the fact that it’s possible to run a business that gets the same "
"amount of advertising as its forebears at a fraction of the price.</quote>"
msgstr ""
"Затраты на ведение бизнеса при использовании CC сильно различаются, но в "
"целом порог устойчивости гораздо ниже, чем раньше для любого творческого "
"начинания. Цифровые технологии позволили как никогда легко создавать и как "
"никогда легко распространять. Как пишет Доктороу в своей книге \"Информация "
"не хочет быть бесплатной\", <quote>Если аналоговые доллары превратились в "
"цифровые десятицентовики (как утверждают критики СМИ, поддерживаемых "
"рекламой), есть факт, что можно вести бизнес, который получает такое же "
"количество рекламы, как и его предшественники, по меньшей цене.</quote>"

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1720
#, fuzzy
msgid "Ibid., 55."
msgstr "Ibid., 55."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1715
msgid ""
"Some creation costs are the same as they always were. It takes the same "
"amount of time and money to write a peer-reviewed journal article or paint a "
"painting. Technology can’t change that. But other costs are dramatically "
"reduced by technology, particularly in production-heavy domains like "
"filmmaking.<placeholder type=\"footnote\" id=\"0\"/> CC-licensed content and "
"content in the public domain, as well as the work of volunteer "
"collaborators, can also dramatically reduce costs if they’re being used as "
"resources to create something new. And, of course, there is the reality that "
"some content would be created whether or not the creator is paid because it "
"is a labor of love."
msgstr ""
"Некоторые затраты на создание остаются такими же, как и всегда. Чтобы "
"написать статью в рецензируемом журнале или написать картину, требуется "
"столько же времени и денег. Технология не может этого изменить. Но другие "
"затраты значительно снижаются благодаря технологиям, особенно в таких "
"тяжелых для производства областях, как кинематограф.<placeholder type="
"\"footnote\" id=\"0\"/> Контент с лицензией CC и контент, находящийся в "
"общественном достоянии, а также работа добровольных помощников также могут "
"значительно снизить затраты, если они используются в качестве ресурсов для "
"создания чего-то нового. И, конечно же, существует реальность, согласно "
"которой некоторые материалы будут создаваться независимо от того, платят ли "
"их создателю, поскольку это труд любви."

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1732
msgid ""
"Chris Anderson, Free: How Today’s Smartest Businesses Profit by Giving "
"Something for Nothing, reprint with new preface (New York: Hyperion, 2010), "
"224."
msgstr ""
"Крис Андерсон, бесплатно: Как самые умные бизнесы сегодня получают прибыль, "
"отдавая что-то за ничего, переиздание с новым предисловием (Нью-Йорк: "
"Гиперион, 2010), 224."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1729
msgid ""
"Distributing content is almost universally cheaper than ever. Once content "
"is created, the costs to distribute copies digitally are essentially "
"zero.<placeholder type=\"footnote\" id=\"0\"/> The costs to distribute "
"physical copies are still significant, but lower than they have been "
"historically. And it is now much easier to print and distribute physical "
"copies on-demand, which also reduces costs. Depending on the endeavor, there "
"can be a whole host of other possible expenses like marketing and promotion, "
"and even expenses associated with the various ways money is being made, like "
"touring or custom training."
msgstr ""
"Распространение контента практически повсеместно стало дешевле, чем когда-"
"либо. После создания контента затраты на распространение его копий в "
"цифровом виде практически равны нулю.<placeholder type=\"footnote\" id=\"0\"/"
"> Затраты на распространение физических копий все еще значительны, но они "
"ниже, чем в прошлом. Кроме того, теперь стало гораздо проще печатать и "
"распространять физические копии по требованию, что также снижает затраты. В "
"зависимости от вида деятельности может возникнуть целый ряд других возможных "
"расходов, таких как маркетинг и продвижение, и даже расходы, связанные с "
"различными способами получения денег, например, гастроли или индивидуальное "
"обучение."

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1754
msgid "Doctorow, Information Doesn’t Want to Be Free, 44."
msgstr "Доктороу, \"Информация не хочет быть свободной\", 44."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1744
msgid ""
"It’s important to recognize that the biggest impact of technology on "
"creative endeavors is that creators can now foot the costs of creation and "
"distribution themselves. People now often have a direct route to their "
"potential public without necessarily needing intermediaries like record "
"labels and book publishers. Doctorow wrote, <quote>If you’re a creator who "
"never got the time of day from one of the great imperial powers, this is "
"your time. Where once you had no means of reaching an audience without the "
"assistance of the industry-dominating megacompanies, now you have hundreds "
"of ways to do it without them.</quote><placeholder type=\"footnote\" "
"id=\"0\"/> Previously, distribution of creative work involved the costs "
"associated with sustaining a monolithic entity, now creators can do the work "
"themselves. That means the financial needs of creative endeavors can be a "
"lot more modest."
msgstr ""
"Важно понимать, что самое большое влияние технологий на творческую "
"деятельность заключается в том, что теперь авторы могут сами нести расходы "
"на создание и распространение продукции. Теперь люди часто имеют прямой путь "
"к своей потенциальной публике, не нуждаясь в таких посредниках, как "
"звукозаписывающие лейблы и книжные издательства. Доктороу пишет: <quote>Если "
"вы - автор, на которого не обращала внимания ни одна из великих имперских "
"держав, сейчас ваше время. Если раньше у вас не было никаких способов "
"привлечь аудиторию без помощи доминирующих в индустрии мегакомпаний, то "
"теперь у вас есть сотни способов сделать это без них.</quote><placeholder "
"type=\"footnote\" id=\"0\"/> Если раньше распространение творческой работы "
"было связано с расходами на содержание монолитного предприятия, то теперь "
"творцы могут делать эту работу сами. Это означает, что финансовые "
"потребности творческих начинаний могут быть гораздо скромнее."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1761
msgid ""
"Whether for an individual creator or a larger endeavor, it usually isn’t "
"enough to break even if you want to make what you’re doing a livelihood. You "
"need to build in some support for the general operation. This extra bit "
"looks different for everyone, but importantly, in nearly all cases for those "
"Made with Creative Commons, the definition of <quote>enough money</quote> "
"looks a lot different than it does in the world of venture capital and stock "
"options. It is more about sustainability and less about unlimited growth and "
"profit. SparkFun founder Nathan Seidle told us, <quote>Business model is a "
"really grandiose word for it. It is really just about keeping the operation "
"going day to day.</quote>"
msgstr ""
"Как для отдельного автора, так и для более крупного предприятия обычно "
"недостаточно просто выйти на безубыточность, если вы хотите, чтобы то, чем "
"вы занимаетесь, стало средством к существованию. Необходимо обеспечить "
"поддержку общей деятельности. Эта дополнительная часть выглядит по-разному "
"для каждого, но важно, что почти во всех случаях для тех, кто работает с "
"Creative Commons, определение <quote>достаточного количества денег</quote> "
"выглядит совсем иначе, чем в мире венчурного капитала и опционов на акции. "
"Оно в большей степени связано с устойчивостью и в меньшей - с неограниченным "
"ростом и прибылью. Основатель SparkFun Натан Зайдл сказал нам: <quote>Бизнес-"
"модель - это очень громкое слово. На самом деле речь идет просто о том, "
"чтобы поддерживать работу компании изо дня в день.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1774
msgid ""
"This book is a testament to the notion that it is possible to make money "
"while using CC licenses and CC-licensed content, but we are still very much "
"at an experimental stage. The creators, organizations, and businesses we "
"profile in this book are blazing the trail and adapting in real time as they "
"pursue this new way of operating."
msgstr ""
"Эта книга - свидетельство того, что зарабатывать деньги, используя лицензии "
"CC и контент под лицензией CC, можно, но мы все еще находимся на "
"экспериментальной стадии. Авторы, организации и предприятия, о которых мы "
"рассказываем в этой книге, прокладывают тропу и адаптируются к новым "
"условиям работы в режиме реального времени."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1782
msgid ""
"There are, however, plenty of ways in which CC licensing can be good for "
"business in fairly predictable ways. The first is how it helps solve "
"<quote>problem zero.</quote>"
msgstr ""
"Тем не менее, существует множество способов, с помощью которых "
"лицензирование CC может быть полезным для бизнеса довольно предсказуемым "
"образом. Первый - это то, как это помогает решить <quote>проблемный "
"ноль.</quote>"

#. type: Content of: <book><part><chapter><sect1><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1787
msgid "Problem Zero: Getting Discovered"
msgstr "Нулевая проблема: быть обнаруженным"

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1794
msgid ""
"Amanda Palmer, The Art of Asking: Or How I Learned to Stop Worrying and Let "
"People Help (New York: Grand Central, 2014), 121."
msgstr ""
"Аманда Палмер, искусство спрашивать: или как я научился перестать "
"беспокоиться и позволить людям помочь (Нью-Йорк: Grand Central, 2014), 121."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1809
msgid ""
"Chris Anderson, Makers: The New Industrial Revolution (New York: Signal, "
"2012), 64."
msgstr ""
"Крис Андерсон, \"Мейкеры: Новая промышленная революция (New York: Signal, "
"2012), 64."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1789
msgid ""
"Once you create or collect your content, the next step is finding users, "
"customers, fans—in other words, your people. As Amanda Palmer wrote, "
"<quote>It has to start with the art. The songs had to touch people "
"initially, and mean something, for anything to work at "
"all.</quote><placeholder type=\"footnote\" id=\"0\"/> There isn’t any magic "
"to finding your people, and there is certainly no formula. Your work has to "
"connect with people and offer them some artistic and/or utilitarian "
"value. In some ways, this is easier than ever. Online we are not limited by "
"shelf space, so there is room for every obscure interest, taste, and need "
"imaginable. This is what Chris Anderson dubbed the Long Tail, where "
"consumption becomes less about mainstream mass <quote>hits</quote> and more "
"about micromarkets for every particular niche. As Anderson wrote, <quote>We "
"are all different, with different wants and needs, and the Internet now has "
"a place for all of them in the way that physical markets did "
"not.</quote><placeholder type=\"footnote\" id=\"1\"/> We are no longer "
"limited to what appeals to the masses."
msgstr ""
"После того как вы создали или собрали контент, следующий шаг - поиск "
"пользователей, клиентов, поклонников, другими словами, людей. Как писала "
"Аманда Палмер, <quote>Все должно начинаться с искусства. Песни должны "
"изначально трогать людей и что-то значить, чтобы вообще что-то получилось.</"
"quote><placeholder type=\"footnote\" id=\"0\"/> В поиске людей нет никакой "
"магии, и уж точно нет никакой формулы. Ваша работа должна быть связана с "
"людьми и представлять для них определенную художественную и/или утилитарную "
"ценность. В некоторых отношениях это проще, чем когда-либо. В Интернете мы "
"не ограничены пространством на полках, поэтому здесь найдется место для "
"любого непонятного интереса, вкуса и потребности, которые только можно себе "
"представить. Это то, что Крис Андерсон назвал \"длинным хвостом\", когда "
"потребление становится не столько массовым <quote>хитом</quote>, сколько "
"микрорынком для каждой конкретной ниши. Как писал Андерсон, <quote>мы все "
"разные, с разными желаниями и потребностями, и в Интернете теперь есть место "
"для всех них так, как не было на физических рынках.</quote><placeholder type="
"\"footnote\" id=\"1\"/> Мы больше не ограничены тем, что привлекает массы."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1823
msgid ""
"David Bollier, Think Like a Commoner: A Short Introduction to the Life of "
"the Commons (Gabriola Island, BC: New Society, 2014), 70."
msgstr ""
"Дэвид Боллиер, \"Думай как простолюдин: Краткое введение в жизнь общин ("
"Остров Габриола, Британская Колумбия: Новое общество, 2014), 70."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1830
msgid "Anderson, Makers, 66."
msgstr "Андерсон, Создатели, 66."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1835
msgid ""
"Bryan Kramer, Shareology: How Sharing Is Powering the Human Economy (New "
"York: Morgan James, 2016), 10."
msgstr ""
"Брайан Крамер, \"Шареология\": Как совместное пользование способствует "
"развитию человеческой экономики (Нью-Йорк: Морган Джеймс, 2016), 10."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1815
msgid ""
"While finding <quote>your people</quote> online is theoretically easier than "
"in the analog world, as a practical matter it can still be difficult to "
"actually get noticed. The Internet is a firehose of content, one that only "
"grows larger by the minute.  As a content creator, not only are you "
"competing for attention against more content creators than ever before, you "
"are competing against creativity generated outside the market as "
"well.<placeholder type=\"footnote\" id=\"0\"/> Anderson wrote, <quote>The "
"greatest change of the past decade has been the shift in time people spend "
"consuming amateur content instead of professional "
"content.</quote><placeholder type=\"footnote\" id=\"1\"/> To top it all off, "
"you have to compete against the rest of their lives, too—<quote>friends, "
"family, music playlists, soccer games, and nights on the "
"town.</quote><placeholder type=\"footnote\" id=\"2\"/> Somehow, some way, "
"you have to get noticed by the right people."
msgstr ""
"Хотя найти <quote>своих людей</quote> в Интернете теоретически проще, чем в "
"аналоговом мире, на практике все равно может быть сложно добиться того, "
"чтобы вас заметили. Интернет - это поток контента, который с каждой минутой "
"становится все больше.  Как создатель контента, вы не только конкурируете за "
"внимание с большим количеством создателей контента, чем когда-либо прежде, "
"вы также конкурируете с творчеством, созданным вне рынка.<placeholder type="
"\"footnote\" id=\"0\"/> Андерсон писал: <quote>Самым большим изменением за "
"последнее десятилетие стало то, что люди стали тратить больше времени на "
"потребление любительского контента вместо профессионального. </"
"quote><placeholder type=\"footnote\" id=\"1\"/> Ко всему прочему, вам "
"приходится конкурировать с остальной частью их жизни - <quote>друзьями, "
"семьей, музыкальными плейлистами, футбольными матчами и вечерами в городе.</"
"quote><placeholder type=\"footnote\" id=\"2\"/> Каким-то образом, каким-то "
"образом, вы должны быть замечены нужными людьми."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1849
msgid "Anderson, Free, 62."
msgstr "Андерсон, Свобода, 62."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1841
msgid ""
"When you come to the Internet armed with an all-rights-reserved mentality "
"from the start, you are often restricting access to your work before there "
"is even any demand for it. In many cases, requiring payment for your work is "
"part of the traditional copyright system. Even a tiny cost has a big effect "
"on demand.  It’s called the penny gap—the large difference in demand between "
"something that is available at the price of one cent versus the price of "
"zero.<placeholder type=\"footnote\" id=\"0\"/> That doesn’t mean it is wrong "
"to charge money for your content. It simply means you need to recognize the "
"effect that doing so will have on demand. The same principle applies to "
"restricting access to copy the work. If your problem is how to get "
"discovered and find <quote>your people,</quote> prohibiting people from "
"copying your work and sharing it with others is counterproductive."
msgstr ""
"Когда вы приходите в Интернет, вооруженный полностью защищенным менталитетом "
"с самого начала, вы часто ограничиваете доступ к своей работе, прежде чем "
"есть даже какой-либо спрос на него. Во многих случаях требование оплаты за "
"вашу работу является частью традиционной системы авторского права. Даже "
"крошечная стоимость оказывает большое влияние на спрос. Это означает, что "
"существует большая разница в спросе между чем-то, что доступно по цене "
"одного цента по сравнению с ценой ноля.<placeholder type=\"footnote\" id=\"0"
"\"/> Это не означает, что неправильно заряжать деньги за ваш контент. Это "
"просто означает, что вам нужно признать влияние, которое это будет иметь на "
"спрос. Тот же принцип применим к ограничению доступа к копированию работы. "
"Если ваша проблема заключается в том, как быть обнаруженным и найти <quote> "
"ваших людей, </quote> запретить людям копировать вашу работу и делиться ею с "
"другими, контрпродуктивно."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1863
msgid "Doctorow, Information Doesn’t Want to Be Free, 38."
msgstr "Доктороу, \"Информация не хочет быть свободной\", 38."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1859
msgid ""
"Of course, it’s not that being discovered by people who like your work will "
"make you rich—far from it. But as Cory Doctorow says, <quote>Recognition is "
"one of many necessary preconditions for artistic "
"success.</quote><placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
"Конечно, не факт, что то, что вас узнают люди, которым нравится ваша работа, "
"сделает вас богатым - это далеко не так. Но, как говорит Кори Доктороу, "
"<quote>признание - одна из многих необходимых предпосылок творческого "
"успеха.</quote><placeholder type=\"footnote\" id=\"0\"/>"

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1867
msgid ""
"Choosing not to spend time and energy restricting access to your work and "
"policing infringement also builds goodwill. Lumen Learning, a for-profit "
"company that publishes online educational materials, made an early decision "
"not to prevent students from accessing their content, even in the form of a "
"tiny paywall, because it would negatively impact student success in a way "
"that would undermine the social mission behind what they do. They believe "
"this decision has generated an immense amount of goodwill within the "
"community."
msgstr ""
"Решение не тратить время и силы на ограничение доступа к своей работе и "
"борьбу с нарушениями также способствует укреплению деловой репутации. Lumen "
"Learning, коммерческая компания, публикующая онлайновые образовательные "
"материалы, приняла решение не препятствовать доступу студентов к своим "
"материалам, даже в виде небольшой платной стены, поскольку это могло бы "
"негативно повлиять на успехи студентов и подорвать социальную миссию, "
"лежащую в основе их деятельности. По их мнению, это решение вызвало огромный "
"резонанс в обществе."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1885
msgid "Bollier, Think Like a Commoner, 68."
msgstr "Боллиер, \"Думай как простолюдин\", 68."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1878
msgid ""
"It is not just that restricting access to your work may undermine your "
"social mission. It also may alienate the people who most value your creative "
"work. If people like your work, their natural instinct will be to share it "
"with others. But as David Bollier wrote, <quote>Our natural human impulses "
"to imitate and share—the essence of culture—have been "
"criminalized.</quote><placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
"Дело не только в том, что ограничение доступа к вашим работам может "
"подорвать вашу социальную миссию. Оно также может оттолкнуть людей, которые "
"больше всего ценят ваше творчество. Если людям нравится ваша работа, их "
"естественным инстинктом будет желание поделиться ею с другими. Но, как писал "
"Дэвид Боллиер, <quote>наши естественные человеческие побуждения подражать и "
"делиться - суть культуры - были криминализированы.</quote><placeholder type="
"\"footnote\" id=\"0\"/>"

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1889
msgid ""
"The fact that copying can carry criminal penalties undoubtedly deters "
"copying it, but copying with the click of a button is too easy and "
"convenient to ever fully stop it. Try as the copyright industry might to "
"persuade us otherwise, copying a copyrighted work just doesn’t feel like "
"stealing a loaf of bread. And, of course, that’s because it isn’t. Sharing a "
"creative work has no impact on anyone else’s ability to make use of it."
msgstr ""
"Тот факт, что копирование может повлечь за собой уголовное наказание, "
"несомненно, сдерживает его, но копирование одним нажатием кнопки слишком "
"просто и удобно, чтобы полностью прекратить его. Как бы ни пыталась "
"индустрия авторского права убедить нас в обратном, копирование произведения, "
"защищенного авторским правом, просто не похоже на кражу буханки хлеба. И, "
"конечно же, потому, что это не так. Совместное использование творческой "
"работы никак не влияет на возможность ее использования кем-либо другим."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1898
msgid ""
"If you take some amount of copying and sharing your work as a given, you can "
"invest your time and resources elsewhere, rather than wasting them on "
"playing a cat and mouse game with people who want to copy and share your "
"work. Lizzy Jongma from the Rijksmuseum said, <quote>We could spend a lot of "
"money trying to protect works, but people are going to do it anyway. And "
"they will use bad-quality versions.</quote> Instead, they started releasing "
"high-resolution digital copies of their collection into the public domain "
"and making them available for free on their website. For them, sharing was a "
"form of quality control over the copies that were inevitably being shared "
"online. Doing this meant forgoing the revenue they previously got from "
"selling digital images. But Lizzy says that was a small price to pay for all "
"of the opportunities that sharing unlocked for them."
msgstr ""
"Если принять как данность некоторое количество случаев копирования и "
"совместного использования ваших работ, то можно вкладывать свое время и "
"ресурсы в другое, а не тратить их на игру в кошки-мышки с людьми, которые "
"хотят скопировать и распространить ваши работы. Лиззи Йонгма из Рейксмузеума "
"говорит: <quote>Мы можем потратить кучу денег на защиту произведений, но "
"люди все равно будут это делать. И они будут использовать некачественные "
"версии.</quote> Вместо этого они начали выпускать цифровые копии своей "
"коллекции с высоким разрешением в открытый доступ и размещать их бесплатно "
"на своем сайте. Для них такой обмен был формой контроля качества копий, "
"которые неизбежно попадали в Интернет. Это означало отказ от доходов, "
"которые они ранее получали от продажи цифровых изображений. Но, по словам "
"Лиззи, это была небольшая цена за все те возможности, которые открыло для "
"них совместное использование."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1918
msgid "Anderson, Free, 86."
msgstr "Андерсон, Свобода, 86."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1914
msgid ""
"Being Made with Creative Commons means you stop thinking about ways to "
"artificially make your content scarce, and instead leverage it as the "
"potentially abundant resource it is.<placeholder type=\"footnote\" "
"id=\"0\"/> When you see information abundance as a feature, not a bug, you "
"start thinking about the ways to use the idling capacity of your content to "
"your advantage. As my friend and colleague Eric Steuer once said, "
"<quote>Using CC licenses shows you get the Internet.</quote>"
msgstr ""
"Придерживаясь Creative Commons, вы перестаете думать о том, как искусственно "
"сделать свой контент дефицитным, и вместо этого используете его как "
"потенциально богатый ресурс.<placeholder type=\"footnote\" id=\"0\"/> Когда "
"вы рассматриваете информационное изобилие как особенность, а не как ошибку, "
"вы начинаете думать о том, как использовать потенциал бездействия вашего "
"контента в своих интересах. Как сказал мой друг и коллега Эрик Штайер, "
"<quote>Использование лицензий CC показывает, что вы понимаете "
"Интернет.</quote>"

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1929
msgid "Doctorow, Information Doesn’t Want to Be Free, 144."
msgstr "Доктороу, \"Информация не хочет быть свободной\", 144."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1926
msgid ""
"Cory Doctorow says it costs him nothing when other people make copies of his "
"work, and it opens the possibility that he might get something in "
"return.<placeholder type=\"footnote\" id=\"0\"/> Similarly, the makers of "
"the Arduino boards knew it was impossible to stop people from copying their "
"hardware, so they decided not to even try and instead look for the benefits "
"of being open. For them, the result is one of the most ubiquitous pieces of "
"hardware in the world, with a thriving online community of tinkerers and "
"innovators that have done things with their work they never could have done "
"otherwise."
msgstr ""
"Кори Доктороу говорит, что ему ничего не стоит, когда другие люди делают "
"копии его работ, и это открывает возможность получить что-то "
"взамен.<placeholder type=\"footnote\" id=\"0\"/> Точно так же создатели плат "
"Arduino знали, что невозможно остановить людей от копирования их аппаратуры, "
"поэтому они решили даже не пытаться и вместо этого искать преимущества "
"открытости. В результате они получили одно из самых распространенных в мире "
"аппаратных средств, а также процветающее интернет-сообщество любителей и "
"новаторов, которые сделали с его помощью то, что никогда не смогли бы "
"сделать иначе."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1939
msgid ""
"There are all kinds of way to leverage the power of sharing and remix to "
"your benefit. Here are a few."
msgstr ""
"Существуют всевозможные способы использования возможностей совместного "
"использования и ремиксов в своих интересах. Вот несколько из них."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1943
msgid "Use CC to grow a larger audience"
msgstr "Используйте CC для увеличения аудитории"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1945
msgid ""
"Putting a Creative Commons license on your content won’t make it "
"automatically go viral, but eliminating legal barriers to copying the work "
"certainly can’t hurt the chances that your work will be shared. The CC "
"license symbolizes that sharing is welcome. It can act as a little tap on "
"the shoulder to those who come across the work—a nudge to copy the work if "
"they have any inkling of doing so. All things being equal, if one piece of "
"content has a sign that says Share and the other says Don’t Share (which is "
"what <quote>©</quote> means), which do you think people are more likely to "
"share?"
msgstr ""
"Использование лицензии Creative Commons не приведет к автоматическому "
"распространению контента, но устранение юридических препятствий для "
"копирования работы несомненно повышает шансы на то, что вашим произведением "
"будут делиться. Лицензия CC символизирует, что обмен приветствуется. Она "
"может служить небольшим толчком для тех, кто сталкивается с произведением, - "
"толчком к копированию произведения, если у них есть хоть малейшее желание "
"это сделать. При прочих равных условиях, если на одной части контента есть "
"надпись Share, а на другой - Don't Share (что и означает <quote>©</quote>), "
"как вы думаете, какой из них люди с большей вероятностью будут использовать?"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1957
msgid ""
"The Conversation is an online news site with in-depth articles written by "
"academics who are experts on particular topics. All of the articles are "
"CC-licensed, and they are copied and reshared on other sites by design. This "
"proliferating effect, which they track, is a central part of the value to "
"their academic authors who want to reach as many readers as possible."
msgstr ""
"The Conversation - это новостной сайт, на котором публикуются подробные "
"статьи, написанные учеными, являющимися экспертами по конкретным темам. Все "
"статьи имеют лицензию CC, и они непременно копируются и пересылаются на "
"другие сайты. Этот эффект распространения, который они отслеживают, является "
"главной составляющей ценности для их научных авторов, которые хотят охватить "
"как можно больше читателей."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1974
msgid "Anderson, Free, 123."
msgstr "Андерсон, Свобода, 123."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1966
msgid ""
"The idea that more eyeballs equates with more success is a form of the max "
"strategy, adopted by Google and other technology companies. According to "
"Google’s Eric Schmidt, the idea is simple: <quote>Take whatever it is you "
"are doing and do it at the max in terms of distribution. The other way of "
"saying this is that since marginal cost of distribution is free, you might "
"as well put things everywhere.</quote><placeholder type=\"footnote\" "
"id=\"0\"/> This strategy is what often motivates companies to make their "
"products and services free (i.e., no cost), but the same logic applies to "
"making content freely shareable. Because CC-licensed content is free (as in "
"cost) and can be freely copied, CC licensing makes it even more accessible "
"and likely to spread."
msgstr ""
"Идея о том, что большее количество глазных яблок означает больший успех, "
"является разновидностью стратегии max, принятой в Google и других "
"технологических компаниях. По словам представителя Google Эрика Шмидта, идея "
"проста: <quote>Возьмите все, что вы делаете, и делайте это на максимуме с "
"точки зрения распространения. По-другому это можно сказать так: поскольку "
"предельные затраты на распространение бесплатны, вы можете размещать их "
"повсюду.</quote><placeholder type=\"footnote\" id=\"0\"/> Именно эта "
"стратегия часто побуждает компании делать свои продукты и услуги бесплатными "
"(т.е. не требующими затрат), но та же логика применима и к свободному "
"распространению контента. Поскольку контент с лицензией CC является "
"бесплатным (в смысле стоимости) и может свободно копироваться, "
"лицензирование CC делает его еще более доступным и способным к "
"распространению."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1988
#, fuzzy
msgid "Ibid., 132."
msgstr "Ibid., 132."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1993
#, fuzzy
msgid "Ibid., 70."
msgstr "Ibid., 70."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1983
msgid ""
"If you are successful in reaching more users, readers, listeners, or other "
"consumers of your work, you can start to benefit from the bandwagon "
"effect. The simple fact that there are other people consuming or following "
"your work spurs others to want to do the same.<placeholder type=\"footnote\" "
"id=\"0\"/> This is, in part, because we simply have a tendency to engage in "
"herd behavior, but it is also because a large following is at least a "
"partial indicator of quality or usefulness.<placeholder type=\"footnote\" "
"id=\"1\"/>"
msgstr ""
"Если вам удастся привлечь больше пользователей, читателей, слушателей или "
"других потребителей вашей работы, то вы сможете воспользоваться эффектом "
"бандвагона. Тот простой факт, что есть люди, потребляющие вашу работу или "
"следящие за ней, подстегивает других к тому же.<placeholder type=\"footnote\""
" id=\"0\"/> Отчасти это объясняется тем, что мы просто склонны к стадному "
"поведению, но также и тем, что большое число поклонников является хотя бы "
"частичным показателем качества или полезности.<placeholder type=\"footnote\" "
"id=\"1\"/>"

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:1998
msgid "Use CC to get attribution and name recognition"
msgstr "Использовать CC для получения атрибуции и распознавания имен"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2012
msgid ""
"James Surowiecki, The Wisdom of Crowds (New York: Anchor Books, 2005), "
"124. Surowiecki says, <quote>The measure of success of laws and contracts is "
"how rarely they are invoked.</quote>"
msgstr ""
"Джеймс Суровицкий, Мудрость толпы (Нью-Йорк: Якорная книга, 2005), 124. "
"Суровицкий говорит,</quote>Мера успеха законов и контрактов это то, "
"насколько редко на них ссылаются.</quote>"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2000
msgid ""
"Every Creative Commons license requires that credit be given to the author, "
"and that reusers supply a link back to the original source of the "
"material. CC0, not a license but a tool used to put work in the public "
"domain, does not make attribution a legal requirement, but many communities "
"still give credit as a matter of best practices and social norms. In fact, "
"it is social norms, rather than the threat of legal enforcement, that most "
"often motivate people to provide attribution and otherwise comply with the "
"CC license terms anyway. This is the mark of any well-functioning community, "
"within both the marketplace and the society at large.<placeholder "
"type=\"footnote\" id=\"0\"/> CC licenses reflect a set of wishes on the part "
"of creators, and in the vast majority of circumstances, people are naturally "
"inclined to follow those wishes. This is particularly the case for something "
"as straightforward and consistent with basic notions of fairness as "
"providing credit."
msgstr ""
"Каждая лицензия Creative Commons требует указания авторства и ссылки на "
"первоисточник. CC0 - не лицензия, а инструмент, используемый для передачи "
"работы в общественное достояние, - не делает указание авторства юридическим "
"требованием, но многие сообщества все равно указывают авторство в качестве "
"лучшей практики и социальных норм. На самом деле именно социальные нормы, а "
"не угроза применения закона, чаще всего побуждают людей указывать авторство "
"и соблюдать условия лицензии CC в любом случае. Это признак любого хорошо "
"функционирующего сообщества, как на рынке, так и в обществе в "
"целом.<placeholder type=\"footnote\" id=\"0\"/> Лицензии CC отражают набор "
"пожеланий со стороны создателей, и в подавляющем большинстве случаев люди, "
"естественно, склонны следовать этим пожеланиям. Особенно это касается такого "
"простого и соответствующего базовым представлениям о справедливости "
"действия, как предоставление кредита."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2023
msgid ""
"The fact that the name of the creator follows a CC-licensed work makes the "
"licenses an important means to develop a reputation or, in corporate speak, "
"a brand. The drive to associate your name with your work is not just based "
"on commercial motivations, it is fundamental to authorship.  Knowledge "
"Unlatched is a nonprofit that helps to subsidize the print production of "
"CC-licensed academic texts by pooling contributions from libraries around "
"the United States. The CEO, Frances Pinter, says that the Creative Commons "
"license on the works has a huge value to authors because reputation is the "
"most important currency for academics. Sharing with CC is a way of having "
"the most people see and cite your work."
msgstr ""
"Тот факт, что имя автора сопровождает произведение, защищенное лицензией CC, "
"делает лицензии важным средством создания репутации или, говоря "
"корпоративным языком, бренда. Стремление ассоциировать свое имя со своим "
"произведением обусловлено не только коммерческими мотивами, оно является "
"основополагающим для авторства.  Knowledge Unlatched - некоммерческая "
"организация, которая помогает субсидировать печатное производство "
"академических текстов с лицензией CC, объединяя взносы библиотек по всей "
"территории США. Генеральный директор организации, Фрэнсис Пинтер, говорит, "
"что лицензия Creative Commons на произведениях имеет огромное значение для "
"авторов, поскольку репутация - самая важная валюта для ученых. Совместное "
"использование CC - это способ сделать так, чтобы наибольшее количество людей "
"увидели и процитировали вашу работу."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2037
msgid ""
"Attribution can be about more than just receiving credit. It can also be "
"about establishing provenance. People naturally want to know where content "
"came from—the source of a work is sometimes just as interesting as the work "
"itself. Opendesk is a platform for furniture designers to share their "
"designs.  Consumers who like those designs can then get matched with local "
"makers who turn the designs into real-life furniture.  The fact that I, "
"sitting in the middle of the United States, can pick out a design created by "
"a designer in Tokyo and then use a maker within my own community to "
"transform the design into something tangible is part of the power of their "
"platform. The provenance of the design is a special part of the product."
msgstr ""
"Атрибуция может быть связана не только с получением заслуг. Она также может "
"быть связана с установлением происхождения. Люди, естественно, хотят знать, "
"откуда взялся контент - источник произведения иногда не менее интересен, чем "
"само произведение. Opendesk - это платформа, позволяющая дизайнерам мебели "
"делиться своими проектами.  Потребители, которым понравились эти проекты, "
"могут найти местных производителей, которые превратят их в реальную мебель.  "
"Тот факт, что я, находясь в центре Соединенных Штатов, могу выбрать дизайн, "
"созданный дизайнером из Токио, а затем воспользоваться услугами мастера из "
"моего собственного сообщества, чтобы превратить этот дизайн в нечто "
"осязаемое, является частью силы этой платформы. Происхождение дизайна - это "
"особая часть продукта."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2052
msgid ""
"Knowing the source of a work is also critical to ensuring its "
"credibility. Just as a trademark is designed to give consumers a way to "
"identify the source and quality of a particular good and service, knowing "
"the author of a work gives the public a way to assess its credibility. In a "
"time when online discourse is plagued with misinformation, being a trusted "
"information source is more valuable than ever."
msgstr ""
"Знание источника произведения также является важнейшим условием обеспечения "
"его достоверности. Подобно тому, как товарный знак призван дать потребителям "
"возможность определить источник и качество того или иного товара или услуги, "
"знание автора произведения позволяет общественности оценить его "
"достоверность. В наше время, когда в Интернете много дезинформации, быть "
"надежным источником информации ценно как никогда."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2062
msgid "Use CC-licensed content as a marketing tool"
msgstr ""
"Использование контента с лицензией CC в качестве маркетингового инструмента"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2064
msgid ""
"As we will cover in more detail later, many endeavors that are Made with "
"Creative Commons make money by providing a product or service other than the "
"CC-licensed work. Sometimes that other product or service is completely "
"unrelated to the CC content. Other times it’s a physical copy or live "
"performance of the CC content. In all cases, the CC content can attract "
"people to your other product or service."
msgstr ""
"Как мы подробно рассмотрим далее, многие проекты, созданные на основе "
"Creative Commons, зарабатывают деньги, предоставляя продукт или услугу, "
"отличные от произведения, на которое выдана лицензия CC. Иногда этот другой "
"продукт или услуга совершенно не связаны с содержанием CC. В других случаях "
"это физическая копия или живое исполнение контента CC. В любом случае "
"содержание CC может привлечь людей к вашему другому продукту или услуге."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2086
msgid "Anderson, Free, 44."
msgstr "Андерсон, бесплатно, 44."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2073
msgid ""
"Knowledge Unlatched’s Pinter told us she has seen time and again how "
"offering CC-licensed content—that is, digitally for free—actually increases "
"sales of the printed goods because it functions as a marketing tool. We see "
"this phenomenon regularly with famous artwork. The Mona Lisa is likely the "
"most recognizable painting on the planet. Its ubiquity has the effect of "
"catalyzing interest in seeing the painting in person, and in owning physical "
"goods with the image. Abundant copies of the content often entice more "
"demand, not blunt it.  Another example came with the advent of the "
"radio. Although the music industry did not see it coming (and fought it!), "
"free music on the radio functioned as advertising for the paid version "
"people bought in music stores.<placeholder type=\"footnote\" id=\"0\"/> Free "
"can be a form of promotion."
msgstr ""
"Пинтер из Knowledge Unlatched рассказала, что неоднократно убеждалась в том, "
"что предложение контента с лицензией CC, то есть в цифровом виде бесплатно, "
"фактически увеличивает продажи печатной продукции, поскольку выполняет "
"функцию маркетингового инструмента. Этот феномен мы регулярно наблюдаем на "
"примере известных произведений искусства. Мона Лиза, вероятно, является "
"самой узнаваемой картиной на планете. Ее повсеместное распространение "
"стимулирует интерес к личному просмотру картины, а также к приобретению "
"физических товаров с ее изображением. Обилие копий контента часто "
"способствует росту спроса, а не притупляет его.  Другой пример - появление "
"радио. Хотя музыкальная индустрия не ожидала этого (и боролась с этим!), "
"бесплатная музыка на радио выполняла функцию рекламы платной версии, которую "
"люди покупали в музыкальных магазинах.<placeholder type=\"footnote\" id=\"0\""
"/> Бесплатность может быть формой продвижения."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2090
msgid ""
"In some cases, endeavors that are Made with Creative Commons do not even "
"need dedicated marketing teams or marketing budgets. Cards Against Humanity "
"is a CC-licensed card game available as a free download. And because of this "
"(thanks to the CC license on the game), the creators say it is one of the "
"best-marketed games in the world, and they have never spent a dime on "
"marketing. The textbook publisher OpenStax has also avoided hiring a "
"marketing team. Their products are free, or cheaper to buy in the case of "
"physical copies, which makes them much more attractive to students who then "
"demand them from their universities. They also partner with service "
"providers who build atop the CC-licensed content and, in turn, spend money "
"and resources marketing those services (and by extension, the OpenStax "
"textbooks)."
msgstr ""
"В некоторых случаях начинаниям, созданным с использованием Creative Commons, "
"даже не требуются специальные маркетинговые команды или бюджеты на "
"маркетинг. Cards Against Humanity - это карточная игра с лицензией CC, "
"доступная для бесплатного скачивания. И именно поэтому (благодаря лицензии "
"CC на игру), по словам создателей, она является одной из самых продаваемых "
"игр в мире, и они никогда не тратили ни копейки на маркетинг. Издатель "
"учебников OpenStax также не стал нанимать команду маркетологов. Их продукты "
"бесплатны или дешевле, если речь идет о физических копиях, что делает их "
"гораздо более привлекательными для студентов, которые затем требуют их от "
"своих университетов. Кроме того, они сотрудничают с поставщиками услуг, "
"которые используют контент, распространяемый по лицензии CC, и, в свою "
"очередь, тратят деньги и ресурсы на маркетинг этих услуг (и, соответственно, "
"учебников OpenStax)."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2107
msgid "Use CC to enable hands-on engagement with your work"
msgstr ""
"Используйте CC, чтобы обеспечить практическое взаимодействие с вашей работой"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2110
msgid ""
"The great promise of Creative Commons licensing is that it signifies an "
"embrace of remix culture. Indeed, this is the great promise of digital "
"technology. The Internet opened up a whole new world of possibilities for "
"public participation in creative work."
msgstr ""
"Великое обещание лицензирования Creative Commons заключается в том, что это "
"означает объятие культуры ремиксов. Действительно, это большое обещание "
"цифровых технологий. Интернет открыл совершенно новый мир возможностей для "
"участия общественности в творческой работе."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2124
msgid "Osterwalder and Pigneur, Business Model Generation, 23."
msgstr "Остервальдер и Пиньер, Генерация бизнес-моделей, 23."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2117
msgid ""
"Four of the six CC licenses enable reusers to take apart, build upon, or "
"otherwise adapt the work. Depending on the context, adaptation can mean "
"wildly different things—translating, updating, localizing, improving, "
"transforming. It enables a work to be customized for particular needs, uses, "
"people, and communities, which is another distinct value to offer the "
"public.<placeholder type=\"footnote\" id=\"0\"/> Adaptation is more game "
"changing in some contexts than others. With educational materials, the "
"ability to customize and update the content is critically important for its "
"usefulness. For photography, the ability to adapt a photo is less important."
msgstr ""
"Четыре из шести лицензий CC позволяют повторному использованию разбирать, "
"строить или иным образом адаптировать произведение. В зависимости от "
"контекста адаптация может означать совершенно разные вещи - перевод, "
"обновление, локализацию, улучшение, преобразование. Она позволяет "
"адаптировать произведение для конкретных нужд, целей, людей и сообществ, что "
"является еще одной ценностью, которую можно предложить публике.<placeholder "
"type=\"footnote\" id=\"0\"/> В одних контекстах адаптация меняет ситуацию "
"больше, чем в других. В случае с образовательными материалами возможность "
"адаптации и обновления контента имеет решающее значение для их полезности. "
"Для фотографии возможность адаптировать снимок менее важна."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2137
msgid "Anderson, Free, 67."
msgstr "Андерсон, Свобода, 67."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2142
#, fuzzy
msgid "Ibid., 58."
msgstr "Ibid., 58."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2145
msgid "Anderson, Makers, 71."
msgstr "Андерсон, Создатели, 71."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2150
msgid ""
"Clay Shirky, Cognitive Surplus: How Technology Makes Consumers into "
"Collaborators (London: Penguin Books, 2010), 78."
msgstr ""
"Клэй Ширки, \"Когнитивный избыток: как технологии превращают потребителей в "
"коллаборационистов\" (Лондон: Пингвин Букс, 2010), 78."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2132
msgid ""
"This is a way to counteract a potential downside of the abundance of free "
"and open content described above. As Anderson wrote in Free, <quote>People "
"often don’t care as much about things they don’t pay for, and as a result "
"they don’t think as much about how they consume them.</quote><placeholder "
"type=\"footnote\" id=\"0\"/> If even the tiny act of volition of paying one "
"penny for something changes our perception of that thing, then surely the "
"act of remixing it enhances our perception exponentially.<placeholder "
"type=\"footnote\" id=\"1\"/> We know that people will pay more for products "
"they had a part in creating.<placeholder type=\"footnote\" id=\"2\"/> And we "
"know that creating something, no matter what quality, brings with it a type "
"of creative satisfaction that can never be replaced by consuming something "
"created by someone else.<placeholder type=\"footnote\" id=\"3\"/>"
msgstr ""
"Это способ противостоять потенциальному недостатку изобилия бесплатного и "
"открытого контента, о котором говорилось выше. Как писал Андерсон в книге "
"Free, <quote>Люди часто не так сильно заботятся о вещах, за которые они не "
"платят, и, как следствие, не так сильно задумываются о том, как они их "
"потребляют.</quote><placeholder type=\"footnote\" id=\"0\"/> Если даже "
"крошечный волевой акт оплаты одного пенни за что-то меняет наше восприятие "
"этой вещи, то, конечно, акт ремикширования усиливает наше восприятие "
"экспоненциально. <placeholder type=\"footnote\" id=\"1\"/> Мы знаем, что "
"люди готовы платить больше за продукты, в создании которых они принимали "
"участие.<placeholder type=\"footnote\" id=\"2\"/> И мы знаем, что создание "
"чего-либо, независимо от качества, приносит такое творческое удовлетворение, "
"которое никогда не может быть заменено потреблением чего-то, созданного кем-"
"то другим.<placeholder type=\"footnote\" id=\"3\"/>"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2163
#, fuzzy
msgid "Ibid., 21."
msgstr "Ibid., 21."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2156
msgid ""
"Actively engaging with the content helps us avoid the type of aimless "
"consumption that anyone who has absentmindedly scrolled through their "
"social-media feeds for an hour knows all too well. In his book, Cognitive "
"Surplus, Clay Shirky says, <quote>To participate is to act as if your "
"presence matters, as if, when you see something or hear something, your "
"response is part of the event.</quote><placeholder type=\"footnote\" "
"id=\"0\"/> Opening the door to your content can get people more deeply tied "
"to your work."
msgstr ""
"Активное взаимодействие с контентом помогает нам избежать бесцельного "
"потребления, которое хорошо знакомо всем, кто в течение часа бездумно "
"прокручивал свою ленту в социальных сетях. В своей книге \"Когнитивный "
"избыток\" Клэй Ширки говорит: <quote>Участвовать - значит действовать так, "
"как будто ваше присутствие имеет значение, как будто, когда вы видите что-то "
"или слышите что-то, ваша реакция является частью события.</"
"quote><placeholder type=\"footnote\" id=\"0\"/> Открывая дверь к вашему "
"контенту, вы можете заставить людей более глубоко проникнуться вашей работой."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2169
msgid "Use CC to differentiate yourself"
msgstr "Используйте CC для дифференциации"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2178
msgid "Doctorow, Information Doesn’t Want to Be Free, 43."
msgstr "Доктороу, \"Информация не хочет быть свободной\", 43."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2171
msgid ""
"Operating under a traditional copyright regime usually means operating under "
"the rules of establishment players in the media. Business strategies that "
"are embedded in the traditional copyright system, like using digital rights "
"management (DRM) and signing exclusivity contracts, can tie the hands of "
"creators, often at the expense of the creator’s best interest.<placeholder "
"type=\"footnote\" id=\"0\"/> Being Made with Creative Commons means you can "
"function without those barriers and, in many cases, use the increased "
"openness as a competitive advantage. David Harris from OpenStax said they "
"specifically pursue strategies they know that traditional publishers "
"cannot. <quote>Don’t go into a market and play by the incumbent "
"rules,</quote> David said.  <quote>Change the rules of engagement.</quote>"
msgstr ""
"Работа в условиях традиционного режима авторского права обычно означает "
"работу по правилам, установленным игроками в СМИ. Бизнес-стратегии, "
"заложенные в традиционной системе авторского права, такие как использование "
"управления цифровыми правами (DRM) и подписание контрактов на "
"эксклюзивность, могут связывать руки авторам, часто в ущерб их "
"интересам.<placeholder type=\"footnote\" id=\"0\"/> Работа с Creative "
"Commons означает, что вы можете функционировать без этих барьеров и, во "
"многих случаях, использовать повышенную открытость в качестве конкурентного "
"преимущества. Дэвид Харрис из OpenStax сказал, что они специально применяют "
"стратегии, которые, как они знают, не под силу традиционным издательствам. "
"<quote>Не выходите на рынок и не играйте по существующим правилам,</quote> - "
"сказал Дэвид.  <quote>Измените правила игры.</quote>"

#. type: Content of: <book><part><chapter><sect1><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2190
msgid "Making Money"
msgstr "Зарабатывать деньги"

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2200
msgid ""
"William Landes Foster, Peter Kim, and Barbara Christiansen, <quote>Ten "
"Nonprofit Funding Models,</quote> Stanford Social Innovation Review, Spring "
"2009, <ulink "
"url=\"http://ssir.org/articles/entry/ten_nonprofit_funding_models\"/>."
msgstr ""
"Уильям Ландес Фостер, Питер Ким и Барбара Кристиансен, <quote>Десять моделей "
"финансирования некоммерческих организаций,</quote> Стэнфордский обзор "
"социальных инноваций, весна 2009 г,<ulink url=\"http://ssir.org/articles/"
"entry/ten_nonprofit_funding_models\"/>."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2192
msgid ""
"Like any moneymaking endeavor, those that are Made with Creative Commons "
"have to generate some type of value for their audience or "
"customers. Sometimes that value is subsidized by funders who are not "
"actually beneficiaries of that value. Funders, whether philanthropic "
"institutions, governments, or concerned individuals, provide money to the "
"organization out of a sense of pure altruism. This is the way traditional "
"nonprofit funding operates.<placeholder type=\"footnote\" id=\"0\"/> But in "
"many cases, the revenue streams used by endeavors that are Made with "
"Creative Commons are directly tied to the value they generate, where the "
"recipient is paying for the value they receive like any standard market "
"transaction. In still other cases, rather than the quid pro quo exchange of "
"money for value that typically drives market transactions, the recipient "
"gives money out of a sense of reciprocity."
msgstr ""
"Как и любая другая деятельность, приносящая доход, проекты, созданные в "
"рамках Creative Commons, должны создавать определенную ценность для своей "
"аудитории или клиентов. Иногда эта ценность субсидируется финансирующими "
"организациями, которые на самом деле не являются бенефициарами этой "
"ценности. Финансирующие организации, будь то филантропические учреждения, "
"правительства или заинтересованные лица, предоставляют деньги организации из "
"чувства чистого альтруизма. Именно так происходит традиционное "
"финансирование некоммерческих организаций.<placeholder type=\"footnote\" id="
"\"0\"/> Однако во многих случаях потоки доходов, используемые организациями, "
"создающими Creative Commons, напрямую связаны с генерируемой ими ценностью, "
"и получатель платит за получаемую ценность, как за любую стандартную "
"рыночную сделку. В других случаях вместо обмена денег на ценности, который "
"обычно приводит к рыночным сделкам, получатель отдает деньги из чувства "
"взаимности."

#. type: Content of: <book><part><chapter><sect1><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2221
msgid "Shirky, Cognitive Surplus, 111."
msgstr "Ширки, Когнитивный избыток, 111."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2213
msgid ""
"Most who are Made with Creative Commons use a variety of methods to bring in "
"revenue, some market-based and some not. One common strategy is using grant "
"funding for content creation when research-and-development costs are "
"particularly high, and then finding a different revenue stream (or streams) "
"for ongoing expenses. As Shirky wrote, <quote>The trick is in knowing when "
"markets are an optimal way of organizing interactions and when they are "
"not.</quote><placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
"Большинство авторов Creative Commons используют различные методы получения "
"дохода, в том числе рыночные и нет. Одной из распространенных стратегий "
"является использование грантового финансирования для создания контента, "
"когда затраты на исследования и разработку особенно высоки, а затем поиск "
"другого потока (или потоков) доходов для покрытия текущих расходов. Как "
"писал Ширки, <quote>Все дело в том, чтобы понять, когда рынки являются "
"оптимальным способом организации взаимодействия, а когда нет.</"
"quote><placeholder type=\"footnote\" id=\"0\"/>"

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2225
msgid ""
"Our case studies explore in more detail the various revenue-generating "
"mechanisms used by the creators, organizations, and businesses we "
"interviewed. There is nuance hidden within the specific ways each of them "
"makes money, so it is a bit dangerous to generalize too much about what we "
"learned.  Nonetheless, zooming out and viewing things from a higher level of "
"abstraction can be instructive."
msgstr ""
"В наших тематических исследованиях более подробно рассматриваются различные "
"механизмы получения дохода, используемые авторами, организациями и "
"предприятиями, с которыми мы проводили интервью. В конкретных способах "
"получения дохода каждым из них скрыты свои нюансы, поэтому обобщать "
"полученные данные несколько опасно.  Тем не менее, увеличение масштаба и "
"взгляд на вещи с более высокого уровня абстракции может быть поучительным."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2234
msgid "Market-based revenue streams"
msgstr "Рыночные потоки доходов"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2239
msgid "Osterwalder and Pigneur, Business Model Generation, 30."
msgstr "Остервальдер и Пиньер, Генерация бизнес-моделей, 30."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2246
msgid ""
"Jim Whitehurst, The Open Organization: Igniting Passion and Performance "
"(Boston: Harvard Business Review Press, 2015), 202."
msgstr ""
"Джим Уайтхерст, Открытая организация: Зажигание страсти и производительности "
"(Бостон: Издательство \"Гарвард Бизнес Ревью, 2015), 202."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2236
msgid ""
"In the market, the central question when determining how to bring in revenue "
"is what value people are willing to pay for.<placeholder type=\"footnote\" "
"id=\"0\"/> By definition, if you are Made with Creative Commons, the content "
"you provide is available for free and not a market commodity. Like the "
"ubiquitous freemium business model, any possible market transaction with a "
"consumer of your content has to be based on some added value you "
"provide.<placeholder type=\"footnote\" id=\"1\"/>"
msgstr ""
"На рынке центральным вопросом при определении способа получения дохода "
"является вопрос о том, за какую ценность люди готовы платить.<placeholder "
"type=\"footnote\" id=\"0\"/> По определению, если вы делаете это в рамках "
"Creative Commons, то предоставляемый вами контент доступен бесплатно и не "
"является рыночным товаром. Подобно вездесущей бизнес-модели freemium, любая "
"возможная рыночная сделка с потребителем вашего контента должна быть "
"основана на некоторой добавленной стоимости, которую вы "
"предоставляете.<placeholder type=\"footnote\" id=\"1\"/>"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2262
msgid "Anderson, Free, 71."
msgstr "Андерсон, Свобода, 71."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2252
msgid ""
"In many ways, this is the way of the future for all content-driven "
"endeavors. In the market, value lives in things that are scarce. Because the "
"Internet makes a universe of content available to all of us for free, it is "
"difficult to get people to pay for content online. The struggling newspaper "
"industry is a testament to this fact. This is compounded by the fact that at "
"least some amount of copying is probably inevitable. That means you may end "
"up competing with free versions of your own content, whether you condone it "
"or not.<placeholder type=\"footnote\" id=\"0\"/> If people can easily find "
"your content for free, getting people to buy it will be difficult, "
"particularly in a context where access to content is more important than "
"owning it. In Free, Anderson wrote, <quote>Copyright protection schemes, "
"whether coded into either law or software, are simply holding up a price "
"against the force of gravity.</quote>"
msgstr ""
"Во многих отношениях это путь в будущее для всех начинаний, связанных с "
"контентом. На рынке ценность представляют те вещи, которые являются "
"дефицитными. Поскольку Интернет делает вселенную контента доступной для всех "
"нас бесплатно, трудно заставить людей платить за контент в сети. "
"Свидетельством тому является нестабильная газетная индустрия. Это "
"усугубляется тем, что копирование, по крайней мере, в некоторой степени, "
"вероятно, неизбежно. Это означает, что вы можете оказаться в состоянии "
"конкуренции с бесплатными версиями вашего собственного контента, независимо "
"от того, одобряете вы это или нет.<placeholder type=\"footnote\" id=\"0\"/> "
"Если люди могут легко найти ваш контент бесплатно, заставить их купить его "
"будет сложно, особенно в условиях, когда доступ к контенту важнее, чем "
"владение им. В книге Free Андерсон писал: <quote>Схемы защиты авторских "
"прав, будь то закодированные в законодательстве или программном обеспечении, "
"просто удерживают цену против силы гравитации.</quote>"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2281
#, fuzzy
msgid "Ibid., 231."
msgstr "Ibid., 231."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2271
msgid ""
"Of course, this doesn’t mean that content-driven endeavors have no future in "
"the traditional marketplace. In Free, Anderson explains how when one product "
"or service becomes free, as information and content largely have in the "
"digital age, other things become more valuable. <quote>Every abundance "
"creates a new scarcity,</quote> he wrote. You just have to find some way "
"other than the content to provide value to your audience or customers. As "
"Anderson says, <quote>It’s easy to compete with Free: simply offer something "
"better or at least different from the free version.</quote><placeholder "
"type=\"footnote\" id=\"0\"/>"
msgstr ""
"Конечно, это не означает, что у контентных начинаний нет будущего на "
"традиционном рынке. В книге \"Свобода\" Андерсон объясняет, что когда один "
"товар или услуга становятся бесплатными, как это произошло в цифровую эпоху "
"с информацией и контентом, другие вещи становятся более ценными. "
"<quote>Каждое изобилие создает новый дефицит,</quote> - пишет он. Вам просто "
"нужно найти какой-то способ, помимо контента, предоставить ценность своей "
"аудитории или клиентам. Как говорит Андерсон, <quote>конкурировать с "
"бесплатным легко: достаточно предложить что-то лучшее или хотя бы отличное "
"от бесплатной версии.</quote><placeholder type=\"footnote\" id=\"0\"/>"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2285
msgid ""
"In light of this reality, in some ways endeavors that are Made with Creative "
"Commons are at a level playing field with all content-based endeavors in the "
"digital age. In fact, they may even have an advantage because they can use "
"the abundance of content to derive revenue from something scarce. They can "
"also benefit from the goodwill that stems from the values behind being Made "
"with Creative Commons."
msgstr ""
"В свете этой реальности, в некотором смысле, начинания, осуществляемые в "
"рамках Creative Commons, находятся в равных условиях со всеми начинаниями, "
"основанными на контенте, в цифровую эпоху. Более того, они могут даже иметь "
"преимущество, поскольку могут использовать изобилие контента для получения "
"дохода от чего-то дефицитного. Кроме того, они могут воспользоваться доброй "
"волей, которая проистекает из ценностей, лежащих в основе программы \"Сделано"
" с Creative Commons\"."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2294
msgid ""
"For content creators and distributors, there are nearly infinite ways to "
"provide value to the consumers of your work, above and beyond the value that "
"lives within your free digital content. Often, the CC-licensed content "
"functions as a marketing tool for the paid product or service."
msgstr ""
"Для создателей и распространителей контента существует практически "
"бесконечное множество способов предоставления потребителям вашей работы "
"ценностей, помимо тех, которые содержатся в вашем бесплатном цифровом "
"контенте. Часто контент с лицензией CC выступает в качестве маркетингового "
"инструмента для платного продукта или услуги."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2301
msgid "Here are the most common high-level categories."
msgstr "Вот наиболее распространенные категории высокого уровня."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2305
msgid ""
"Providing a custom service to consumers of your work "
"<emphasis>[MARKET-BASED]</emphasis>"
msgstr ""
"Предоставление пользовательского обслуживания потребителям вашей работы "
"<emphasis>[MARKET-BASED]</emphasis>"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2315
#, fuzzy
msgid "Ibid., 97."
msgstr "Ibid., 97."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2308
msgid ""
"In this age of information abundance, we don’t lack for content. The trick "
"is finding content that matches our needs and wants, so customized services "
"are particularly valuable.  As Anderson wrote, <quote>Commodity information "
"(everybody gets the same version) wants to be free. Customized information "
"(you get something unique and meaningful to you)  wants to be "
"expensive.</quote><placeholder type=\"footnote\" id=\"0\"/> This can be "
"anything from the artistic and cultural consulting services provided by "
"Ártica to the custom-song business of Jonathan <quote>Song-A-Day</quote> "
"Mann."
msgstr ""
"В этот век информационного изобилия у нас нет недостатка в содержании. Фокус "
"заключается в поиске контента, который соответствует нашим потребностям и "
"потребностям, поэтому индивидуальные услуги особенно ценны. Как написал "
"Андерсон, <quote> Информация о товаре (все получают одну и ту же версию) "
"хочет быть свободной. Подгонянная информация (вы получаете что-то уникальное "
"и значимое для вас) хочет быть дорогой.</quote><placeholder type=\"footnote\""
" id=\"0\"/> Это может быть что угодно от художественных и культурных "
"консалтинговых услуг, предоставляемых Ártica для индивидуального бизнеса "
"Джонатана <quote>Song-A-Day </quote> Манн."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2323
msgid "Charging for the physical copy <emphasis>[MARKET-BASED]</emphasis>"
msgstr "Зарядка для физической копии <emphasis>[MARKET-BASED]</emphasis>"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2330
msgid "Anderson, Makers, 107."
msgstr "Андерсон, Создатели, 107."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2326
msgid ""
"In his book about maker culture, Anderson characterizes this model as giving "
"away the bits and selling the atoms (where bits refers to digital content "
"and atoms refer to a physical object).<placeholder type=\"footnote\" "
"id=\"0\"/> This is particularly successful in domains where the digital "
"version of the content isn’t as valuable as the analog version, like book "
"publishing where a significant subset of people still prefer reading "
"something they can hold in their hands. Or in domains where the content "
"isn’t useful until it is in physical form, like furniture designs. In those "
"situations, a significant portion of consumers will pay for the convenience "
"of having someone else put the physical version together for them. Some "
"endeavors squeeze even more out of this revenue stream by using a Creative "
"Commons license that only allows noncommercial uses, which means no one else "
"can sell physical copies of their work in competition with them. This "
"strategy of reserving commercial rights can be particularly important for "
"items like books, where every printed copy of the same work is likely to be "
"the same quality, so it is harder to differentiate one publishing service "
"from another. On the other hand, for items like furniture or electronics, "
"the provider of the physical goods can compete with other providers of the "
"same works based on quality, service, or other traditional business "
"principles."
msgstr ""
"В своей книге о культуре создателя, Андерсон характеризует эту модель как "
"отдавая биты и продавая атомы (где биты относятся к цифровому контенту и "
"атомы относятся к физическому объекту).<placeholder type=\"footnote\" id=\"0"
"\"/> Это особенно успешно в областях, где цифровая версия контента не так "
"ценна, как аналоговая версия, например, книгоиздание, где значительное "
"подмножество людей все еще предпочитают читать то, что они могут держать в "
"своих руках. Или в областях, где контент не является полезным, пока он не "
"находится в физической форме, как дизайн мебели. В этих ситуациях "
"значительная часть потребителей будет платить за удобство того, чтобы кто-то "
"другой собрал для них физическую версию. Некоторые начинания выжимают еще "
"больше из этого потока доходов, используя лицензию Creative Commons, которая "
"позволяет только некоммерческим видам использования, что означает, что никто "
"больше не может продавать физические копии своей работы в конкуренции с "
"ними. Эта стратегия сохранения коммерческих прав может быть особенно важна "
"для таких предметов, как книги, где каждая печатная копия одной и той же "
"работы, вероятно, будет одинакового качества, поэтому труднее отличить одну "
"издательскую службу от другой. С другой стороны, для таких предметов, как "
"мебель или электроника, поставщик физических товаров может конкурировать с "
"другими поставщиками тех же работ, основанных на качестве, обслуживании или "
"других традиционных принципах бизнеса."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2354
msgid "Charging for the in-person version <emphasis>[MARKET-BASED]</emphasis>"
msgstr "Зарядка для персональной версии <emphasis>[MARKET-BASED]</emphasis>"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2357
msgid ""
"As anyone who has ever gone to a concert will tell you, experiencing "
"creativity in person is a completely different experience from consuming a "
"digital copy on your own. Far from acting as a substitute for face-to-face "
"interaction, CC-licensed content can actually create demand for the "
"in-person version of experience. You can see this effect when people go view "
"original art in person or pay to attend a talk or training course."
msgstr ""
"Как вам скажет любой, кто когда-либо ходил на концерт, испытывая творческий "
"потенциал лично - это совершенно другой опыт от потребления цифровой копии "
"самостоятельно. Вдали от того, чтобы заменить личное взаимодействие, "
"лицензированный CC контент может фактически создать спрос на личную версию "
"опыта. Вы можете увидеть этот эффект, когда люди обращаются к оригинальному "
"искусству лично или платят, чтобы посетить разговор или учебный курс."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2368
msgid "Selling merchandise <emphasis>[MARKET-BASED]</emphasis>"
msgstr "Продажа товаров <emphasis>[MARKET-BASED]</emphasis>"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2371
msgid ""
"In many cases, people who like your work will pay for products demonstrating "
"a connection to your work. As a child of the 1980s, I can personally attest "
"to the power of a good concert T-shirt. This can also be an important "
"revenue stream for museums and galleries."
msgstr ""
"Во многих случаях люди, которые любят вашу работу, будут платить за "
"продукты, демонстрирующие связь с вашей работой. В детстве 1980-х я могу "
"лично подтвердить силу хорошей концертной футболки. Это также может быть "
"важным источником дохода для музеев и галерей."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2388
msgid "Osterwalder and Pigneur, Business Model Generation, 89."
msgstr "Остервальдер и Пиньер, Генерация бизнес-моделей, 89."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2378
msgid ""
"Sometimes the way to find a market-based revenue stream is by providing "
"value to people other than those who consume your CC-licensed content. In "
"these revenue streams, the free content is being subsidized by an entirely "
"different category of people or businesses. Often, those people or "
"businesses are paying to access your main audience. The fact that the "
"content is free increases the size of the audience, which in turn makes the "
"offer more valuable to the paying customers. This is a variation of a "
"traditional business model built on free called multi-sided "
"platforms.<placeholder type=\"footnote\" id=\"0\"/> Access to your audience "
"isn’t the only thing people are willing to pay for—there are other services "
"you can provide as well."
msgstr ""
"Иногда для того, чтобы найти рыночный поток доходов, необходимо предоставить "
"ценность не только тем, кто потребляет ваш контент по лицензии CC. В таких "
"потоках доходов бесплатный контент субсидируется совершенно другой "
"категорией людей или предприятий. Часто эти люди или компании платят за "
"доступ к вашей основной аудитории. Тот факт, что контент бесплатный, "
"увеличивает размер аудитории, что, в свою очередь, делает предложение более "
"ценным для платящих клиентов. Это разновидность традиционной бизнес-модели, "
"построенной на бесплатности, называемой многосторонними "
"платформами.<placeholder type=\"footnote\" id=\"0\"/> Доступ к вашей "
"аудитории - не единственное, за что люди готовы платить, - есть и другие "
"услуги, которые вы можете предоставить."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2395
msgid "Charging advertisers or sponsors <emphasis>[MARKET-BASED]</emphasis>"
msgstr ""
"Зарядка рекламодателей или спонсоров <emphasis>[MARKET-BASED]</emphasis>"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2403
#, fuzzy
msgid "Ibid., 92."
msgstr "Ibid., 92."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2407
msgid "Anderson, Free, 142."
msgstr "Андерсон, Свобода, 142."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2398
msgid ""
"The traditional model of subsidizing free content is advertising. In this "
"version of multi-sided platforms, advertisers pay for the opportunity to "
"reach the set of eyeballs the content creators provide in the form of their "
"audience.<placeholder type=\"footnote\" id=\"0\"/> The Internet has made "
"this model more difficult because the number of potential channels available "
"to reach those eyeballs has become essentially infinite.<placeholder "
"type=\"footnote\" id=\"1\"/> Nonetheless, it remains a viable revenue stream "
"for many content creators, including those who are Made with Creative "
"Commons. Often, instead of paying to display advertising, the advertiser "
"pays to be an official sponsor of particular content or projects, or of the "
"overall endeavor."
msgstr ""
"Традиционной моделью субсидирования бесплатного контента является реклама. В "
"этой версии многосторонних платформ рекламодатели платят за возможность "
"охватить набор глазных яблок, которые создатели контента предоставляют в "
"виде своей аудитории.<placeholder type=\"footnote\" id=\"0\"/> Интернет "
"усложнил эту модель, поскольку количество потенциальных каналов для охвата "
"этих глазных яблок стало по сути бесконечным.<placeholder type=\"footnote\" "
"id=\"1\"/> Тем не менее, она остается жизнеспособным источником дохода для "
"многих создателей контента, включая тех, кто работает с Creative Commons. "
"Часто вместо того, чтобы платить за показ рекламы, рекламодатель платит за "
"то, чтобы стать официальным спонсором определенного контента или проекта, "
"или всего начинания в целом."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2416
msgid "Charging your content creators <emphasis>[MARKET-BASED]</emphasis>"
msgstr "Зарядка ваших создателей контента <emphasis>[MARKET-BASED]</emphasis>"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2419
msgid ""
"Another type of multisided platform is where the content creators themselves "
"pay to be featured on the platform.  Obviously, this revenue stream is only "
"available to those who rely on work created, at least in part, by "
"others. The most well-known version of this model is the "
"<quote>author-processing charge</quote> of open-access journals like those "
"published by the Public Library of Science, but there are other "
"variations. The Conversation is primarily funded by a university-membership "
"model, where universities pay to have their faculties participate as writers "
"of the content on the Conversation website."
msgstr ""
"Другой тип многосторонней платформы - когда создатели контента сами платят "
"за то, чтобы быть представленными на платформе.  Очевидно, что такой поток "
"доходов доступен только тем, кто опирается на работу, созданную, хотя бы "
"частично, другими. Наиболее известная версия этой модели - <quote>авторская "
"плата за обработку</quote> в журналах с открытым доступом, таких как "
"издаваемые Публичной библиотекой науки, но есть и другие варианты. The "
"Conversation в основном финансируется по модели университетского членства, "
"когда университеты платят за участие своих преподавателей в качестве авторов "
"контента на сайте Conversation."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2433
msgid "Charging a transaction fee <emphasis>[MARKET-BASED]</emphasis>"
msgstr "Плата за транзакцию <emphasis>[MARKET-BASED] </emphasis>"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2438
msgid "Osterwalder and Pigneur, Business Model Generation, 32."
msgstr "Остервальдер и Пиньер, Генерация бизнес-моделей, 32."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2436
msgid ""
"This is a version of a traditional business model based on brokering "
"transactions between parties.<placeholder type=\"footnote\" id=\"0\"/> "
"Curation is an important element of this model.  Platforms like the Noun "
"Project add value by wading through CC-licensed content to curate a "
"high-quality set and then derive revenue when creators of that content make "
"transactions with customers. Other platforms make money when service "
"providers transact with their customers; for example, Opendesk makes money "
"every time someone on their site pays a maker to make furniture based on one "
"of the designs on the platform."
msgstr ""
"Это вариант традиционной бизнес-модели, основанной на посредничестве в "
"сделках между сторонами.<placeholder type=\"footnote\" id=\"0\"/> "
"Курирование - важный элемент этой модели.  Такие платформы, как Noun "
"Project, создают добавленную стоимость, пробираясь через контент с лицензией "
"CC, чтобы сформировать высококачественный набор, а затем получают доход, "
"когда создатели этого контента совершают сделки с клиентами. Другие "
"платформы зарабатывают деньги, когда поставщики услуг совершают сделки с "
"клиентами; например, Opendesk получает деньги каждый раз, когда кто-то на их "
"сайте платит мастеру за изготовление мебели по одному из дизайнов, "
"представленных на платформе."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2450
msgid "Providing a service to your creators <emphasis>[MARKET-BASED]</emphasis>"
msgstr ""
"Предоставление услуги вашим создателям <emphasis> [MARKET-BASED] </emphasis>"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2453
msgid ""
"As mentioned above, endeavors can make money by providing customized "
"services to their users. Platforms can undertake a variation of this service "
"model directed at the creators that provide the content they feature. The "
"data platforms Figure.NZ and Figshare both capitalize on this model by "
"providing paid tools to help their users make the data they contribute to "
"the platform more discoverable and reusable."
msgstr ""
"Как уже говорилось выше, начинания могут зарабатывать деньги, предоставляя "
"своим пользователям индивидуальные услуги. Платформы могут использовать "
"разновидность этой модели обслуживания, направленную на создателей контента, "
"который они размещают. Платформы данных Figure.NZ и Figshare используют эту "
"модель, предоставляя платные инструменты, чтобы помочь пользователям сделать "
"данные, которые они предоставляют на платформу, более открываемыми и "
"пригодными для повторного использования."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2463
msgid "Licensing a trademark <emphasis>[MARKET-BASED]</emphasis>"
msgstr "Лицензирование товарного знака <emphasis>[MARKET-BASED]</emphasis>"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2466
msgid ""
"Finally, some that are Made with Creative Commons make money by selling use "
"of their trademarks. Well known brands that consumers associate with "
"quality, credibility, or even an ethos can license that trademark to "
"companies that want to take advantage of that goodwill. By definition, "
"trademarks are scarce because they represent a particular source of a good "
"or service. Charging for the ability to use that trademark is a way of "
"deriving revenue from something scarce while taking advantage of the "
"abundance of CC content."
msgstr ""
"Наконец, некоторые компании, сотрудничающие с Creative Commons, зарабатывают "
"деньги, продавая использование своих торговых марок. Известные бренды, "
"которые ассоциируются у потребителей с качеством, надежностью или даже "
"этикой, могут выдавать лицензии на использование товарного знака компаниям, "
"которые хотят воспользоваться этой доброй репутацией. По определению, "
"товарные знаки являются дефицитными, поскольку они представляют конкретный "
"источник товара или услуги. Взимание платы за возможность использования "
"товарного знака - это способ получить доход от чего-то дефицитного, "
"используя при этом изобилие контента CC."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2478
msgid "Reciprocity-based revenue streams"
msgstr "Доходы на основе взаимности"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2480
msgid ""
"Even if we set aside grant funding, we found that the traditional economic "
"framework of understanding the market failed to fully capture the ways the "
"endeavors we analyzed were making money. It was not simply about monetizing "
"scarcity."
msgstr ""
"Даже если мы откажемся от грантового финансирования, мы обнаружили, что "
"традиционная экономическая основа понимания рынка не в полной мере "
"улавливает то, как анализируемые нами усилия зарабатывают деньги. Речь идет "
"не просто о монетизации дефицита."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2487
msgid ""
"Rather than devising a scheme to get people to pay money in exchange for "
"some direct value provided to them, many of the revenue streams were more "
"about providing value, building a relationship, and then eventually finding "
"some money that flows back out of a sense of reciprocity. While some look "
"like traditional nonprofit funding models, they aren’t charity. The endeavor "
"exchange value with people, just not necessarily synchronously or in a way "
"that requires that those values be equal. As David Bollier wrote in Think "
"Like a Commoner, <quote>There is no self-serving calculation of whether the "
"value given and received is strictly equal.</quote>"
msgstr ""
"Вместо того чтобы придумывать схему, как заставить людей платить деньги в "
"обмен на какую-то прямую выгоду, которую они получают, многие из этих "
"потоков доходов были направлены скорее на предоставление выгоды, построение "
"отношений, а затем, в конечном счете, на поиск денег, которые поступают "
"обратно из чувства взаимности. Хотя некоторые из них похожи на традиционные "
"модели финансирования некоммерческих организаций, они не являются "
"благотворительностью. В рамках этого начинания люди обмениваются ценностями, "
"но не обязательно синхронно или таким образом, чтобы эти ценности были "
"равны. Как пишет Дэвид Боллиер в книге \"Думай как простой человек\", "
"<quote>Не существует корыстного расчета того, является ли отданная и "
"полученная ценность строго равной.</quote>"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2500
msgid ""
"This should be a familiar dynamic—it is the way you deal with your friends "
"and family. We give without regard for what and when we will get back. David "
"Bollier wrote, <quote>Reciprocal social exchange lies at the heart of human "
"identity, community and culture. It is a vital brain function that helps the "
"human species survive and evolve.</quote>"
msgstr ""
"Эта динамика должна быть вам знакома - так вы общаетесь со своими друзьями и "
"родственниками. Мы отдаем, не задумываясь о том, что и когда получим в "
"ответ. Дэвид Боллиер писал: <quote>Взаимный социальный обмен лежит в основе "
"человеческой идентичности, сообщества и культуры. Это жизненно важная "
"функция мозга, которая помогает человеческому виду выживать и "
"развиваться.</quote>"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2510
msgid "Bollier, Think Like a Commoner, 150."
msgstr "Боллиер, \"Думай как простолюдин\", 150."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2514
#, fuzzy
msgid "Ibid., 134."
msgstr "Ibid., 134."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2508
msgid ""
"What is rare is to incorporate this sort of relationship into an endeavor "
"that also engages with the market.<placeholder type=\"footnote\" id=\"0\"/> "
"We almost can’t help but think of relationships in the market as being "
"centered on an even-steven exchange of value.<placeholder type=\"footnote\" "
"id=\"1\"/>"
msgstr ""
"Что редкость, так это включение такого рода отношений в деятельность, "
"которая также связана с рынком.<placeholder type=\"footnote\" id=\"0\"/> Мы "
"почти не можем не думать об отношениях на рынке как об основанных на "
"равномерном обмене ценностями.<placeholder type=\"footnote\" id=\"1\"/>"

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2519
msgid ""
"Memberships and individual donations "
"<emphasis>[RECIPROCITY-BASED]</emphasis>"
msgstr ""
"Членский состав и индивидуальные пожертвования <emphasis>[RECIPROCITY-"
"BASED]</emphasis>"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2522
msgid ""
"While memberships and donations are traditional nonprofit funding models, in "
"the Made with Creative Commons context, they are directly tied to the "
"reciprocal relationship that is cultivated with the beneficiaries of their "
"work. The bigger the pool of those receiving value from the content, the "
"more likely this strategy will work, given that only a small percentage of "
"people are likely to contribute. Since using CC licenses can grease the "
"wheels for content to reach more people, this strategy can be more effective "
"for endeavors that are Made with Creative Commons. The greater the argument "
"that the content is a public good or that the entire endeavor is furthering "
"a social mission, the more likely this strategy is to succeed."
msgstr ""
"Хотя членство и пожертвования являются традиционными моделями финансирования "
"некоммерческих организаций, в контексте \"Сделано с Creative Commons\" они "
"напрямую связаны с взаимными отношениями, которые устанавливаются с "
"бенефициарами их работы. Чем больше круг тех, кто получает пользу от "
"контента, тем больше вероятность того, что эта стратегия сработает, "
"учитывая, что лишь небольшой процент людей, скорее всего, сделает свой "
"вклад. Поскольку использование лицензий CC может способствовать тому, что "
"контент дойдет до большего числа людей, эта стратегия может быть более "
"эффективной для начинаний, сделанных по Creative Commons. Чем больше "
"аргументов в пользу того, что контент является общественным благом или что "
"все начинание способствует выполнению социальной миссии, тем больше "
"вероятность успеха этой стратегии."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2538
msgid "The pay-what-you-want model <emphasis>[RECIPROCITY-BASED]</emphasis>"
msgstr ""
"Модель \"плати, сколько хочешь\" <emphasis>[RECIPROCITY-BASED]</emphasis>"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2541
msgid ""
"In the pay-what-you-want model, the beneficiary of Creative Commons content "
"is invited to give—at any amount they can and feel is appropriate, based on "
"the public and personal value they feel is generated by the open "
"content. Critically, these models are not touted as <quote>buying</quote> "
"something free.  They are similar to a tip jar. People make financial "
"contributions as an act of gratitude. These models capitalize on the fact "
"that we are naturally inclined to give money for things we value in the "
"marketplace, even in situations where we could find a way to get it for "
"free."
msgstr ""
"В модели \"плати, сколько хочешь\" получателю контента Creative Commons "
"предлагается отдать любую сумму, которую он может и считает подходящей, "
"исходя из общественной и личной ценности, которую, по его мнению, создает "
"открытый контент. Очень важно, что эти модели не рекламируются как "
"<quote>покупка</quote> чего-то бесплатного.  Они похожи на банку для чаевых. "
"Люди делают финансовые взносы в знак благодарности. Эти модели используют "
"тот факт, что мы по природе склонны давать деньги за вещи, которые мы ценим "
"на рынке, даже в тех ситуациях, когда мы могли бы найти способ получить их "
"бесплатно."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2554
msgid "Crowdfunding <emphasis>[RECIPROCITY-BASED]</emphasis>"
msgstr "Краудфандинг <emphasis>[RECIPROCITY-BASED]</emphasis>"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2557
msgid ""
"Crowdfunding models are based on recouping the costs of creating and "
"distributing content before the content is created. If the endeavor is Made "
"with Creative Commons, anyone who wants the work in question could simply "
"wait until it’s created and then access it for free. That means, for this "
"model to work, people have to care about more than just receiving the "
"work. They have to want you to succeed. Amanda Palmer credits the success of "
"her crowdfunding on Kickstarter and Patreon to the years she spent building "
"her community and creating a connection with her fans. She wrote in The Art "
"of Asking, <quote>Good art is made, good art is shared, help is offered, "
"ears are bent, emotions are exchanged, the compost of real, deep connection "
"is sprayed all over the fields. Then one day, the artist steps up and asks "
"for something. And if the ground has been fertilized enough, the audience "
"says, without hesitation: of course.</quote>"
msgstr ""
"Модели краудфандинга основаны на возмещении затрат на создание и "
"распространение контента до того, как он будет создан. Если начинание будет "
"сделано по Creative Commons, любой желающий может просто подождать, пока "
"произведение будет создано, а затем получить к нему бесплатный доступ. Это "
"значит, что для того, чтобы такая модель работала, люди должны быть "
"заинтересованы не только в получении работы. Они должны желать вам успеха. "
"Аманда Палмер приписывает успех своего краудфандинга на Kickstarter и "
"Patreon тем годам, которые она потратила на создание своего сообщества и "
"установление связи со своими поклонниками. В книге \"Искусство просить\" она "
"пишет: <quote>\"Хорошее искусство создается, хорошим искусством делятся, "
"предлагают помощь, прислушиваются, обмениваются эмоциями, компост настоящей, "
"глубокой связи распыляется по всем полям. И вот однажды художник поднимается "
"и просит о чем-то. И если земля была достаточно удобрена, зрители, не "
"задумываясь, отвечают: конечно.</quote>"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2575
msgid ""
"Other types of crowdfunding rely on a sense of responsibility that a "
"particular community may feel. Knowledge Unlatched pools funds from major "
"U.S. libraries to subsidize CC-licensed academic work that will be, by "
"definition, available to everyone for free. Libraries with bigger budgets "
"tend to give more out of a sense of commitment to the library community and "
"to the idea of open access generally."
msgstr ""
"Другие типы краудфандинга полагаются на чувство ответственности, которое "
"может чувствовать определенное сообщество. Знание Незапертые пулы фонды из "
"крупных библиотек США для субсидирования академической работы, которая "
"будет, по определению, доступна для всех бесплатно. Библиотеки с большими "
"бюджетами, как правило, отдают больше из чувства приверженности "
"библиотечному сообществу и идее открытого доступа в целом."

#. type: Content of: <book><part><chapter><sect1><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2586
msgid "Making Human Connections"
msgstr "Создание человеческих связей"

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2588
msgid ""
"Regardless of how they made money, in our interviews, we repeatedly heard "
"language like <quote>persuading people to buy</quote> and <quote>inviting "
"people to pay.</quote> We heard it even in connection with revenue streams "
"that sit squarely within the market. Cory Doctorow told us, <quote>I have to "
"convince my readers that the right thing to do is to pay me.</quote> The "
"founders of the for-profit company Lumen Learning showed us the letter they "
"send to those who opt not to pay for the services they provide in connection "
"with their CC-licensed educational content. It isn’t a cease-and-desist "
"letter; it’s an invitation to pay because it’s the right thing to do. This "
"sort of behavior toward what could be considered nonpaying customers is "
"largely unheard of in the traditional marketplace. But it seems to be part "
"of the fabric of being Made with Creative Commons."
msgstr ""
"Независимо от того, как они зарабатывали деньги, в наших интервью мы "
"неоднократно слышали такой язык, как <quote>, убеждая людей покупать </"
"quote> и <quote>, призывая людей платить. </quote> Мы слышали это даже в "
"связи с потоками доходов, которые сидят прямо на рынке. Кори Доктороу сказал "
"нам, <quote> Я должен убедить своих читателей в том, что правильный поступок "
"- это заплатить мне.</quote> Основатели некоммерческой компании Lumen "
"Learning показали нам письмо, которое они отправляют тем, кто предпочитает "
"не платить за услуги, которые они предоставляют в связи с их учебным "
"контентом, лицензированным CC. Это не письмо с прекращением и отказом; оно "
"содержит приглашение заплатить, потому что оно ’ правильно делать. Такое "
"поведение в отношении того, что можно считать неплатящими клиентами, в "
"значительной степени неслыханно в традиционном рынке. Но это, кажется, часть "
"ткани быть сделанным с Creative Commons."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2605
msgid ""
"Nearly every endeavor we profiled relied, at least in part, on people being "
"invested in what they do. The closer the Creative Commons content is to "
"being <quote>the product,</quote> the more pronounced this dynamic has to "
"be. Rather than simply selling a product or service, they are making "
"ideological, personal, and creative connections with the people who value "
"what they do."
msgstr ""
"Почти каждое начинание, о котором мы рассказали, хотя бы отчасти зависит от "
"того, насколько люди заинтересованы в том, что они делают. Чем ближе контент "
"Creative Commons к тому, чтобы стать <quote>продуктом</quote>, тем более "
"выраженной должна быть эта динамика. Вместо того чтобы просто продавать "
"товар или услугу, они устанавливают идеологические, личные и творческие "
"связи с людьми, которые ценят то, что они делают."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2613
msgid ""
"It took me a very long time to see how this avoidance of thinking about what "
"they do in pure market terms was deeply tied to being Made with Creative "
"Commons."
msgstr ""
"Мне потребовалось очень много времени, чтобы увидеть, как это избегание "
"размышлений о том, что они делают в чисто рыночных условиях, было глубоко "
"связано с тем, чтобы быть сделанным с Creative Commons."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2618
msgid ""
"I came to the research with preconceived notions about what Creative Commons "
"is and what it means to be Made with Creative Commons. It turned out I was "
"wrong on so many counts."
msgstr ""
"Я пришел к исследованию с предвзятыми представлениями о том, что такое "
"Creative Commons и что значит быть сделанным с Creative Commons. Оказалось, "
"я ошибался по многим пунктам."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2623
msgid ""
"Obviously, being Made with Creative Commons means using Creative Commons "
"licenses. That much I knew. But in our interviews, people spoke of so much "
"more than copyright permissions when they explained how sharing fit into "
"what they do. I was thinking about sharing too narrowly, and as a result, I "
"was missing vast swaths of the meaning packed within Creative "
"Commons. Rather than parsing the specific and narrow role of the copyright "
"license in the equation, it is important not to disaggregate the rest of "
"what comes with sharing. You have to widen the lens."
msgstr ""
"Очевидно, что создание с Creative Commons означает использование лицензий "
"Creative Commons. То, что я знал. Но в наших интервью люди говорили о "
"гораздо большем, чем о разрешениях на авторские права, когда объясняли, как "
"обмен вписывается в то, что они делают. Я думал о слишком узком разделении, "
"и в результате у меня не было больших отрывков смысла, упакованного в "
"Creative Commons. Вместо того, чтобы оценивать конкретную и узкую роль "
"лицензии на авторское право в уравнении, важно не разукрупнять остальную "
"часть того, что приходит с разделением. Вы должны расширить объектив."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2634
msgid ""
"Being Made with Creative Commons is not just about the simple act of "
"licensing a copyrighted work under a set of standardized terms, but also "
"about community, social good, contributing ideas, expressing a value system, "
"working together. These components of sharing are hard to cultivate if you "
"think about what you do in purely market terms. Decent social behavior isn’t "
"as intuitive when we are doing something that involves monetary exchange. It "
"takes a conscious effort to foster the context for real sharing, based not "
"strictly on impersonal market exchange, but on connections with the people "
"with whom you share—connections with you, with your work, with your values, "
"with each other."
msgstr ""
"Быть сделанным с Creative Commons - это не только простой акт лицензирования "
"авторского произведения в соответствии с набором стандартизованных терминов, "
"но и о сообществе, социальном благе, способствующих идеям, выражая систему "
"ценностей, работая вместе. Эти компоненты обмена трудно культивировать, если "
"вы думаете о том, что вы делаете в чисто рыночных условиях. Достойное "
"социальное поведение не так интуитивно, когда мы делаем то, что включает в "
"себя денежный обмен. Требуется сознательное усилие, чтобы способствовать "
"контексту для реального обмена, основанному не только на безличном обмене "
"рынком, но и на связях с людьми, с которыми вы делитесь коммуникациями с "
"вами, с вашей работой, с вашими ценностями, друг с другом."

#. type: Content of: <book><part><chapter><sect1><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2648
msgid ""
"The rest of this section will explore some of the common strategies that "
"creators, companies, and organizations use to remind us that there are "
"humans behind every creative endeavor.  To remind us we have obligations to "
"each other. To remind us what sharing really looks like."
msgstr ""
"Остальная часть этого раздела будет изучать некоторые из общих стратегий, "
"которые используют создатели, компании и организации, чтобы напомнить нам, "
"что за каждым творческим начинанием стоят люди. Напоминать нам, что у нас "
"есть обязательства друг перед другом. Напомнить нам, как на самом деле "
"выглядит обмен."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2655
msgid "Be human"
msgstr "Быть человеком"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2659
msgid ""
"Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our "
"Decisions, rev. ed. (New York: Harper Perennial, 2010), 109."
msgstr ""
"Дэн Арили, предсказуемо Иррационал: Скрытые силы, которые определяют наши "
"решения, отв. ред.(Нью-Йорк: Харпер Перенниал, 2010), 109."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2657
msgid ""
"Humans are social animals, which means we are naturally inclined to treat "
"each other well.<placeholder type=\"footnote\" id=\"0\"/> But the further "
"removed we are from the person with whom we are interacting, the less caring "
"our behavior will be. While the Internet has democratized cultural "
"production, increased access to knowledge, and connected us in extraordinary "
"ways, it can also make it easy forget we are dealing with another human."
msgstr ""
"Люди - социальные животные, а значит, мы по природе склонны хорошо "
"относиться друг к другу.<placeholder type=\"footnote\" id=\"0\"/> Но чем "
"дальше мы находимся от человека, с которым взаимодействуем, тем менее "
"заботливым будет наше поведение. Хотя Интернет демократизировал культурное "
"производство, расширил доступ к знаниям и связал нас необычайным образом, он "
"также может заставить забыть о том, что мы имеем дело с другим человеком."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2683
msgid ""
"Austin Kleon, Show Your Work: 10 Ways to Share Your Creativity and Get "
"Discovered (New York: Workman, 2014), 93."
msgstr ""
"Остин Клеон, \"Покажите свою работу\": 10 способов поделиться своим "
"творчеством и получить признание (Нью-Йорк: Воркман, 2014), 93."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2670
msgid ""
"To counteract the anonymous and impersonal tendencies of how we operate "
"online, individual creators and corporations who use Creative Commons "
"licenses work to demonstrate their humanity. For some, this means pouring "
"their lives out on the page. For others, it means showing their creative "
"process, giving a glimpse into how they do what they do. As writer Austin "
"Kleon wrote, <quote>Our work doesn’t speak for itself.  Human beings want to "
"know where things came from, how they were made, and who made them. The "
"stories you tell about the work you do have a huge effect on how people feel "
"and what they understand about your work, and how people feel and what they "
"understand about your work affects how they value it.</quote><placeholder "
"type=\"footnote\" id=\"0\"/>"
msgstr ""
"Чтобы противостоять анонимности и обезличенности, присущим нашей работе в "
"Интернете, отдельные авторы и корпорации, использующие лицензии Creative "
"Commons, стараются продемонстрировать свою человечность. Для одних это "
"означает выплеснуть свою жизнь на страницу. Для других - показать свой "
"творческий процесс, дать представление о том, как они делают то, что делают. "
"Как писал писатель Остин Клеон, <quote>Наши работы не говорят сами за себя.  "
"Человеческие существа хотят знать, откуда взялись вещи, как они были сделаны "
"и кто их создал. Истории, которые вы рассказываете о своей работе, оказывают "
"огромное влияние на то, что люди чувствуют и что они понимают о вашей "
"работе, а то, что люди чувствуют и что они понимают о вашей работе, влияет "
"на то, как они ее оценивают.</quote><placeholder type=\"footnote\" id=\"0\"/>"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2689
msgid ""
"A critical component to doing this effectively is not worrying about being a "
"<quote>brand.</quote> That means not being afraid to be vulnerable. Amanda "
"Palmer says, <quote>When you’re afraid of someone’s judgment, you can’t "
"connect with them. You’re too preoccupied with the task of impressing "
"them.</quote> Not everyone is suited to live life as an open book like "
"Palmer, and that’s OK. There are a lot of ways to be human. The trick is "
"just avoiding pretense and the temptation to artificially craft an "
"image. People don’t just want the glossy version of you. They can’t relate "
"to it, at least not in a meaningful way."
msgstr ""
"Критический компонент для этого не беспокоится о том, чтобы быть "
"<quote>брендом.</quote> Это означает, что не бояться быть уязвимым. Аманда "
"Палмер говорит, <quote>Когда вы ’ боитесь чье-то суждение, вы не можете "
"соединиться с ними. Вы слишком озабочены задачей произвести на них "
"впечатление.</quote> Не все подходят для жизни, как открытая книга, как "
"Палмер, и что все в порядке. Есть много способов быть человеком. Хитрость "
"заключается в том, чтобы просто избежать искушения и искушения искусственно "
"создать изображение. Люди не просто хотят глянцевую версию тебя. Они не "
"могут относиться к нему, по крайней мере, не значимым образом."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2710
msgid "Kramer, Shareology, 76."
msgstr "Крамер, Шареология, 76."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2702
msgid ""
"This advice is probably even more important for businesses and organizations "
"because we instinctively conceive of them as nonhuman (though in the United "
"States, corporations are people!). When corporations and organizations make "
"the people behind them more apparent, it reminds people that they are "
"dealing with something other than an anonymous corporate entity. In "
"business-speak, this is about <quote>humanizing your interactions</quote> "
"with the public.<placeholder type=\"footnote\" id=\"0\"/> But it can’t be a "
"gimmick. You can’t fake being human."
msgstr ""
"Этот совет, вероятно, еще более важен для предприятий и организаций, "
"поскольку мы инстинктивно воспринимаем их как нелюдей (хотя в США корпорации "
"- это люди!). Когда корпорации и организации делают людей, стоящих за ними, "
"более очевидными, это напоминает людям, что они имеют дело с чем-то иным, "
"чем анонимная корпоративная структура. Говоря деловым языком, речь идет о "
"<quote>гуманизации взаимодействия</quote> с общественностью.<placeholder "
"type=\"footnote\" id=\"0\"/> Но это не может быть уловкой. Вы не можете "
"притворяться человеком."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2716
msgid "Be open and accountable"
msgstr "Будьте открытыми и подотчетными"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2725
msgid "Palmer, Art of Asking, 252."
msgstr "Палмер, Искусство спрашивать, 252."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2730
msgid "Whitehurst, Open Organization, 145."
msgstr "Уайтхерст, Открытая организация, 145."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2718
msgid ""
"Transparency helps people understand who you are and why you do what you do, "
"but it also inspires trust. Max Temkin of Cards Against Humanity told us, "
"<quote>One of the most surprising things you can do in capitalism is just be "
"honest with people.</quote> That means sharing the good and the bad.  As "
"Amanda Palmer wrote, <quote>You can fix almost anything by authentically "
"communicating.</quote><placeholder type=\"footnote\" id=\"0\"/> It isn’t "
"about trying to satisfy everyone or trying to sugarcoat mistakes or bad "
"news, but instead about explaining your rationale and then being prepared to "
"defend it when people are critical.<placeholder type=\"footnote\" id=\"1\"/>"
msgstr ""
"Прозрачность помогает людям понять, кто вы и почему вы делаете то, что "
"делаете, а также вызывает доверие. Макс Темкин из Cards Against Humanity "
"сказал нам: <quote>Одна из самых удивительных вещей, которые вы можете "
"сделать в капитализме, - это просто быть честным с людьми.</quote> Это "
"означает делиться хорошим и плохим.  Как написала Аманда Палмер, <quote>Вы "
"можете исправить почти все, если будете искренне общаться.</"
"quote><placeholder type=\"footnote\" id=\"0\"/> Речь идет не о том, чтобы "
"пытаться угодить всем или приукрасить ошибки или плохие новости, а о том, "
"чтобы объяснить свое обоснование, а затем быть готовым защитить его, когда "
"люди будут критиковать.<placeholder type=\"footnote\" id=\"1\"/>"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2739
msgid "Surowiecki, Wisdom of Crowds, 203."
msgstr "Суровицкий, Мудрость толпы, 203."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2746
msgid "Whitehurst, Open Organization, 80."
msgstr "Уайтхерст, Открытая организация, 80."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2734
msgid ""
"Being accountable does not mean operating on consensus.  According to James "
"Surowiecki, consensus-driven groups tend to resort to "
"lowest-common-denominator solutions and avoid the sort of candid exchange of "
"ideas that cultivates healthy collaboration.<placeholder type=\"footnote\" "
"id=\"0\"/> Instead, it can be as simple as asking for input and then giving "
"context and explanation about decisions you make, even if soliciting "
"feedback and inviting discourse is time-consuming. If you don’t go through "
"the effort to actually respond to the input you receive, it can be worse "
"than not inviting input in the first place.<placeholder type=\"footnote\" "
"id=\"1\"/> But when you get it right, it can guarantee the type of diversity "
"of thought that helps endeavors excel. And it is another way to get people "
"involved and invested in what you do."
msgstr ""
"Быть подотчетным - не значит действовать на основе консенсуса.  По мнению "
"Джеймса Суровецки, группы, основанные на консенсусе, склонны прибегать к "
"решениям, имеющим наименьший общий знаменатель, и избегать такого "
"откровенного обмена идеями, который способствует здоровому "
"сотрудничеству.<placeholder type=\"footnote\" id=\"0\"/> Вместо этого можно "
"просто попросить высказаться, а затем дать контекст и объяснение принятым "
"решениям, даже если сбор отзывов и приглашение к обсуждению отнимает много "
"времени. Если вы не приложите усилий к тому, чтобы ответить на полученную "
"информацию, это может оказаться хуже, чем если бы вы вообще не приглашали к "
"участию.<placeholder type=\"footnote\" id=\"1\"/> Но если вы все сделаете "
"правильно, это может гарантировать разнообразие мыслей, которое помогает "
"начинаниям развиваться. И это еще один способ вовлечь людей и заинтересовать "
"их в том, что вы делаете."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2754
msgid "Design for the good actors"
msgstr "Дизайн для хороших актеров"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2758
msgid "Bollier, Think Like a Commoner, 25."
msgstr "Боллиер, \"Думай как простолюдин\", 25."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2763
#, fuzzy
msgid "Ibid., 31."
msgstr "Ibid., 31."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2756
msgid ""
"Traditional economics assumes people make decisions based solely on their "
"own economic self-interest.<placeholder type=\"footnote\" id=\"0\"/> Any "
"relatively introspective human knows this is a fiction—we are much more "
"complicated beings with a whole range of needs, emotions, and "
"motivations. In fact, we are hardwired to work together and ensure "
"fairness.<placeholder type=\"footnote\" id=\"1\"/> Being Made with Creative "
"Commons requires an assumption that people will largely act on those social "
"motivations, motivations that would be considered <quote>irrational</quote> "
"in an economic sense. As Knowledge Unlatched’s Pinter told us, <quote>It is "
"best to ignore people who try to scare you about free riding. That fear is "
"based on a very shallow view of what motivates human behavior.</quote> There "
"will always be people who will act in purely selfish ways, but endeavors "
"that are Made with Creative Commons design for the good actors."
msgstr ""
"Традиционная экономика предполагает, что люди принимают решения, "
"руководствуясь исключительно своими экономическими интересами.<placeholder "
"type=\"footnote\" id=\"0\"/> Любой относительно интроспективный человек "
"знает, что это фикция - мы гораздо более сложные существа с целым рядом "
"потребностей, эмоций и мотивов. На самом деле в нас заложено стремление "
"работать вместе и обеспечивать справедливость.<placeholder type=\"footnote\" "
"id=\"1\"/> Создание Creative Commons требует предположения, что люди будут в "
"основном действовать, руководствуясь этими социальными мотивами, мотивами "
"которые в экономическом смысле считались бы <quote>иррациональными</quote>. "
"Как сказал нам Пинтер из Knowledge Unlatched, <quote>лучше всего "
"игнорировать людей, которые пытаются напугать вас свободой передвижения. "
"Этот страх основан на очень поверхностном представлении о мотивах "
"человеческого поведения.</quote> Всегда найдутся люди, которые будут "
"действовать чисто эгоистично, но начинания, созданные с помощью Creative "
"Commons, рассчитаны на хороших актеров."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2782
msgid "Shirky, Cognitive Surplus, 112."
msgstr "Ширки, Когнитивный избыток, 112."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2776
msgid ""
"The assumption that people will largely do the right thing can be a "
"self-fulfilling prophecy. Shirky wrote in Cognitive Surplus, <quote>Systems "
"that assume people will act in ways that create public goods, and that give "
"them opportunities and rewards for doing so, often let them work together "
"better than neoclassical economics would predict.</quote><placeholder "
"type=\"footnote\" id=\"0\"/> When we acknowledge that people are often "
"motivated by something other than financial self-interest, we design our "
"endeavors in ways that encourage and accentuate our social instincts."
msgstr ""
"Предположение о том, что люди в основном будут поступать правильно, может "
"стать самоисполняющимся пророчеством. Ширки писал в книге \"Когнитивный "
"излишек\": <quote>Системы, предполагающие, что люди будут действовать так, "
"чтобы создавать общественные блага, и предоставляющие им возможности и "
"вознаграждения за это, часто позволяют им работать вместе лучше, чем "
"предсказывала бы неоклассическая экономика.</quote><placeholder type="
"\"footnote\" id=\"0\"/> Когда мы признаем, что люди часто руководствуются не "
"только финансовыми интересами, мы разрабатываем наши начинания таким "
"образом, чтобы поощрить и подчеркнуть наши социальные инстинкты."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2800
msgid "Surowiecki, Wisdom of Crowds, 124."
msgstr "Суровицкий, Мудрость толпы, 124."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2789
msgid ""
"Rather than trying to exert control over people’s behavior, this mode of "
"operating requires a certain level of trust. We might not realize it, but "
"our daily lives are already built on trust. As Surowiecki wrote in The "
"Wisdom of Crowds, <quote>It’s impossible for a society to rely on law alone "
"to make sure citizens act honestly and responsibly. And it’s impossible for "
"any organization to rely on contracts alone to make sure that its managers "
"and workers live up to their obligation.</quote> Instead, we largely trust "
"that people—mostly strangers—will do what they are supposed to "
"do.<placeholder type=\"footnote\" id=\"0\"/> And most often, they do."
msgstr ""
"Вместо того, чтобы пытаться контролировать поведение людей, этот режим "
"работы требует определенного уровня доверия. Мы можем не осознавать этого, "
"но наша повседневная жизнь уже построена на доверии. Как Суровецкий написал "
"в «Мудрость толпы», <quote> Общество не может полагаться только на закон, "
"чтобы убедиться, что граждане действуют честно и ответственно. И для любой "
"организации невозможно полагаться только на контракты, чтобы убедиться, что "
"ее менеджеры и работники выполняют свои обязательства.</quote> Вместо этого, "
"мы в значительной степени верим, что люди, в основном незнакомые люди, будут "
"делать то, что они должны делать. <placeholder type=\"footnote\" id=\"0\"/> "
"И чаще всего они это делают."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2805
msgid "Treat humans like, well, humans"
msgstr "Относитесь к людям как к людям"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2810
msgid "Kleon, Show Your Work, 127."
msgstr "Клеон, \"Покажи свою работу\", 127."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2818
msgid "Palmer, Art of Asking, 121."
msgstr "Палмер, Искусство спрашивать, 121."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2807
msgid ""
"For creators, treating people as humans means not treating them like "
"fans. As Kleon says, <quote>If you want fans, you have to be a fan "
"first.</quote><placeholder type=\"footnote\" id=\"0\"/> Even if you happen "
"to be one of the few to reach celebrity levels of fame, you are better off "
"remembering that the people who follow your work are human, too. Cory "
"Doctorow makes a point to answer every single email someone sends him.  "
"Amanda Palmer spends vast quantities of time going online to communicate "
"with her public, making a point to listen just as much as she "
"talks.<placeholder type=\"footnote\" id=\"1\"/>"
msgstr ""
"Для создателей относиться к людям как к людям означает не относиться к ним "
"как к фанатам. Как говорит Клеон, <quote>Если вам нужны фанаты, вы должны "
"сначала стать фанатом.</quote><placeholder type=\"footnote\" id=\"0\"/> Даже "
"если вы оказались одним из немногих, кто достиг уровня знаменитости, вам "
"лучше помнить, что люди, которые следят за вашей работой, тоже люди. Кори "
"Доктороу считает своим долгом ответить на каждое письмо, которое ему "
"присылают.  Аманда Палмер тратит огромное количество времени на общение со "
"своей публикой в Интернете, уделяя внимание тому, чтобы слушать не меньше, "
"чем говорить.<placeholder type=\"footnote\" id=\"1\"/>"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2822
msgid ""
"The same idea goes for businesses and organizations. Rather than automating "
"its customer service, the music platform Tribe of Noise makes a point to "
"ensure its employees have personal, one-on-one interaction with users."
msgstr ""
"То же самое касается предприятий и организаций. Вместо автоматизации "
"обслуживания клиентов, музыкальная платформа Tribe of Noise указывает на то, "
"что ее сотрудники имеют личное взаимодействие с пользователями."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2833
msgid "Ariely, Predictably Irrational, 87."
msgstr "Ариели, Предсказуемо иррационально, 87."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2843
#, fuzzy
msgid "Ibid., 105."
msgstr "Ibid., 105."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2828
msgid ""
"When we treat people like humans, they typically return the gift in "
"kind. It’s called karma. But social relationships are fragile. It is all too "
"easy to destroy them if you make the mistake of treating people as anonymous "
"customers or free labor.<placeholder type=\"footnote\" id=\"0\"/> Platforms "
"that rely on content from contributors are especially at risk of creating an "
"exploitative dynamic. It is important to find ways to acknowledge and pay "
"back the value that contributors generate. That does not mean you can solve "
"this problem by simply paying contributors for their time or "
"contributions. As soon as we introduce money into a relationship—at least "
"when it takes a form of paying monetary value in exchange for other value—it "
"can dramatically change the dynamic.<placeholder type=\"footnote\" "
"id=\"1\"/>"
msgstr ""
"Когда мы относимся к людям по-человечески, они, как правило, отвечают нам "
"добром. Это называется кармой. Но социальные отношения хрупки. Их очень "
"легко разрушить, если ошибиться и относиться к людям как к анонимным "
"клиентам или бесплатной рабочей силе.<placeholder type=\"footnote\" id=\"0\"/"
"> Платформы, которые полагаются на контент от авторов, особенно подвержены "
"риску создания эксплуататорской динамики. Важно найти способы признать и "
"возместить ценность, создаваемую контрибьюторами. Это не значит, что вы "
"можете решить эту проблему, просто заплатив контрибьюторам за их время или "
"вклад. Как только мы вводим деньги в отношения - по крайней мере, когда они "
"принимают форму выплаты денежной стоимости в обмен на другую стоимость - это "
"может резко изменить динамику.<placeholder type=\"footnote\" id=\"1\"/>"

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2848
msgid "State your principles and stick to them"
msgstr "Опишите свои принципы и придерживайтесь их"

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2850
msgid ""
"Being Made with Creative Commons makes a statement about who you are and "
"what you do. The symbolism is powerful. Using Creative Commons licenses "
"demonstrates adherence to a particular belief system, which generates "
"goodwill and connects like-minded people to your work. Sometimes people will "
"be drawn to endeavors that are Made with Creative Commons as a way of "
"demonstrating their own commitment to the Creative Commons value system, "
"akin to a political statement. Other times people will identify and feel "
"connected with an endeavor’s separate social mission. Often both."
msgstr ""
"Быть сделанным с Creative Commons делает заявление о том, кто вы и что вы "
"делаете. Символизм мощный. Использование лицензий Creative Commons "
"демонстрирует приверженность определенной системе убеждений, которая "
"генерирует добрую волю и связывает единомышленников с вашей работой. Иногда "
"люди будут привлечены к усилиям, которые сделаны с Creative Commons как "
"способ продемонстрировать свою приверженность системе ценностей Creative "
"Commons, сродни политическому заявлению. В других случаях люди будут "
"идентифицировать и чувствовать связь с отдельной социальной миссией. Часто "
"оба."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2862
msgid ""
"The expression of your values doesn’t have to be implicit. In fact, many of "
"the people we interviewed talked about how important it is to state your "
"guiding principles up front.  Lumen Learning attributes a lot of their "
"success to having been outspoken about the fundamental values that guide "
"what they do. As a for-profit company, they think their expressed commitment "
"to low-income students and open licensing has been critical to their "
"credibility in the OER (open educational resources) community in which they "
"operate."
msgstr ""
"Выражение ваших ценностей не должно быть имплицитным. На самом деле, многие "
"из людей, с которыми мы беседовали, говорили о том, как важно изложить свои "
"руководящие принципы перед собой. Lumen Learning приписывает большой успех "
"тому, чтобы быть откровенным о фундаментальных ценностях, которые направляют "
"то, что они делают. Будучи некоммерческой компанией, они считают, что их "
"выраженная приверженность студентам с низким уровнем дохода и открытое "
"лицензирование имеют решающее значение для их авторитета в сообществе OER ("
"открытые образовательные ресурсы), в котором они работают."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2877
#, fuzzy
msgid "Ibid., 36."
msgstr "Ibid., 36."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2873
msgid ""
"When your end goal is not about making a profit, people trust that you "
"aren’t just trying to extract value for your own gain. People notice when "
"you have a sense of purpose that transcends your own "
"self-interest.<placeholder type=\"footnote\" id=\"0\"/> It attracts "
"committed employees, motivates contributors, and builds trust."
msgstr ""
"Когда ваша конечная цель заключается не в получении прибыли, люди полагают, "
"что вы не просто пытаетесь извлечь ценность для своей собственной выгоды. "
"Люди замечают, когда у вас есть чувство цели, которое превосходит ваши "
"собственные интересы.<placeholder type=\"footnote\" id=\"0\"/> Он привлекает "
"преданных сотрудников, мотивирует вкладчиков и укрепляет доверие."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2883
msgid "Build a community"
msgstr "Построить сообщество"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2891
msgid ""
"Jono Bacon, The Art of Community, 2nd ed. (Sebastopol, CA: O’Reilly Media, "
"2012), 36."
msgstr ""
"Джоно Бэкон, Искусство сообщества, 2-е изд. (Себастополь, Калифорния: "
"O'Reilly Media, 2012), 36."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2885
msgid ""
"Endeavors that are Made with Creative Commons thrive when community is built "
"around what they do. This may mean a community collaborating together to "
"create something new, or it may simply be a collection of like-minded people "
"who get to know each other and rally around common interests or "
"beliefs.<placeholder type=\"footnote\" id=\"0\"/> To a certain extent, "
"simply being Made with Creative Commons automatically brings with it some "
"element of community, by helping connect you to like-minded others who "
"recognize and are drawn to the values symbolized by using CC."
msgstr ""
"Начинания, осуществляемые с помощью Creative Commons, процветают, когда "
"вокруг них создается сообщество. Это может означать совместную работу "
"сообщества над созданием чего-то нового или просто собрание "
"единомышленников, которые знакомятся друг с другом и объединяются вокруг "
"общих интересов или убеждений.<placeholder type=\"footnote\" id=\"0\"/> В "
"некоторой степени просто статус \"Сделано с Creative Commons\" автоматически "
"несет в себе элемент сообщества, помогая соединить вас с единомышленниками, "
"которые признают и тянутся к ценностям, символизируемым использованием CC."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2907
msgid "Palmer, Art of Asking, 98."
msgstr "Палмер, Искусство спрашивать, 98."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2914
msgid "Whitehurst, Open Organization, 34."
msgstr "Уайтхерст, Открытая организация, 34."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2899
msgid ""
"To be sustainable, though, you have to work to nurture community. People "
"have to care—about you and each other. One critical piece to this is "
"fostering a sense of belonging. As Jono Bacon writes in The Art of "
"Community, <quote>If there is no belonging, there is no community.</quote> "
"For Amanda Palmer and her band, that meant creating an accepting and "
"inclusive environment where people felt a part of their <quote>weird little "
"family.</quote><placeholder type=\"footnote\" id=\"0\"/> For organizations "
"like Red Hat, that means connecting around common beliefs or goals. As the "
"CEO Jim Whitehurst wrote in The Open Organization, <quote>Tapping into "
"passion is especially important in building the kinds of participative "
"communities that drive open organizations.</quote><placeholder "
"type=\"footnote\" id=\"1\"/>"
msgstr ""
"Но чтобы быть устойчивым, нужно работать над созданием сообщества. Люди "
"должны заботиться о вас и друг о друге. Одна из важнейших составляющих этого "
"процесса - воспитание чувства принадлежности. Как пишет Джоно Бэкон в книге "
"\"Искусство сообщества\", <quote>Если нет принадлежности, нет и сообщества.</"
"quote> Для Аманды Палмер и ее группы это означало создание приемлемой и "
"инклюзивной среды, в которой люди чувствовали себя частью их <quote>странной "
"маленькой семьи.</quote><placeholder type=\"footnote\" id=\"0\"/> Для таких "
"организаций, как Red Hat, это означает объединение вокруг общих убеждений "
"или целей. Как пишет генеральный директор компании Джим Уайтхерст в книге "
"\"Открытая организация\", <quote>влияние на страсть особенно важно для "
"создания таких сообществ, основанных на участии, которые являются движущей "
"силой открытых организаций.</quote><placeholder type=\"footnote\" id=\"1\"/>"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2926
msgid "Surowiecki, Wisdom of Crowds, 200."
msgstr "Суровицкий, Мудрость толпы, 200."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2930
msgid "Bollier, Think Like a Commoner, 29."
msgstr "Боллиер, \"Думай как простолюдин\", 29."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2918
msgid ""
"Communities that collaborate together take deliberate planning. Surowiecki "
"wrote, <quote>It takes a lot of work to put the group together. It’s "
"difficult to ensure that people are working in the group’s interest and not "
"in their own. And when there’s a lack of trust between the members of the "
"group (which isn’t surprising given that they don’t really know each other), "
"considerable energy is wasted trying to determine each other’s bona "
"fides.</quote><placeholder type=\"footnote\" id=\"0\"/> Building true "
"community requires giving people within the community the power to create or "
"influence the rules that govern the community.<placeholder type=\"footnote\" "
"id=\"1\"/> If the rules are created and imposed in a top-down manner, people "
"feel like they don’t have a voice, which in turn leads to disengagement."
msgstr ""
"Сообщества, которые сотрудничают друг с другом, требуют тщательного "
"планирования. Суровецки пишет: <quote>Чтобы собрать группу, нужно проделать "
"большую работу. Трудно убедиться, что люди работают в интересах группы, а не "
"в своих собственных. А когда между членами группы отсутствует доверие (что "
"неудивительно, учитывая, что они толком не знают друг друга), значительная "
"часть энергии тратится на то, чтобы определить добросовестность друг друга. "
"</quote><placeholder type=\"footnote\" id=\"0\"/> Построение настоящего "
"сообщества требует предоставления людям, входящим в него, права создавать "
"или влиять на правила, которые управляют сообществом.<placeholder type="
"\"footnote\" id=\"1\"/> Если правила создаются и навязываются сверху вниз, "
"люди чувствуют, что у них нет права голоса, что, в свою очередь, приводит к "
"отчуждению."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2936
msgid ""
"Community takes work, but working together, or even simply being connected "
"around common interests or values, is in many ways what sharing is about."
msgstr ""
"Общение требует работы, но совместная работа или даже просто объединение "
"вокруг общих интересов или ценностей - это во многом и есть совместное "
"времяпрепровождение."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2942
msgid "Give more to the commons than you take"
msgstr "Отдавайте больше, чем забираете"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2953
msgid ""
"Giana Eckhardt and Fleura Bardhi, <quote>The Sharing Economy Isn’t about "
"Sharing at All,</quote> Harvard Business Review (website), January 28, 2015, "
"<ulink "
"url=\"http://hbr.org/2015/01/the-sharing-economy-isnt-about-sharing-at-all\"/>."
msgstr ""
"Джиана Экхардт и Флера Барди, <quote>Экономика совместного использования - "
"это вовсе не совместное использование,</quote> Гарвард Бизнес Ревью "
"(веб-сайт), 28 января 2015 г., <ulink url=\"http://hbr.org/2015/01/the-"
"sharing-economy-isnt-about-sharing-at-all\"/>."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2961
msgid ""
"Lisa Gansky, The Mesh: Why the Future of Business Is Sharing, reprint with "
"new epilogue (New York: Portfolio, 2012)."
msgstr ""
"Лиза Гански, \"Сетка: Почему будущее бизнеса за совместным использованием, "
"переиздание с новым эпилогом (Нью-Йорк: Портфолио, 2012)."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2944
msgid ""
"Conventional wisdom in the marketplace dictates that people should try to "
"extract as much money as possible from resources. This is essentially what "
"defines so much of the so-called sharing economy. In an article on the "
"Harvard Business Review website called <quote>The Sharing Economy Isn’t "
"about Sharing at All,</quote> authors Giana Eckhardt and Fleura Bardhi "
"explained how the anonymous market-driven trans-actions in most "
"sharing-economy businesses are purely about monetizing access.<placeholder "
"type=\"footnote\" id=\"0\"/> As Lisa Gansky put it in her book The Mesh, the "
"primary strategy of the sharing economy is to sell the same product multiple "
"times, by selling access rather than ownership.<placeholder "
"type=\"footnote\" id=\"1\"/> That is not sharing."
msgstr ""
"Обычная рыночная мудрость гласит, что люди должны стараться извлечь из "
"ресурсов как можно больше денег. Именно этим, по сути, и определяется "
"большая часть так называемой экономики совместного использования. В статье "
"на сайте Harvard Business Review под названием <quote>The Sharing Economy "
"Isn't about Sharing at All,</quote> авторы Джиана Экхардт и Флера Барди "
"объяснили, как анонимные рыночные трансакции в большинстве бизнесов, "
"основанных на совместном использовании ресурсов, направлены исключительно на "
"монетизацию доступа. <placeholder type=\"footnote\" id=\"0\"/> Как пишет "
"Лиза Гански в своей книге \"Сетка\", основная стратегия экономики "
"совместного использования - продавать один и тот же продукт несколько раз, "
"продавая доступ, а не право собственности.<placeholder type=\"footnote\" id="
"\"1\"/> Это не совместное использование."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2977
msgid ""
"David Lee, <quote>Inside Medium: An Attempt to Bring Civility to the "
"Internet,</quote> BBC News, March 3, 2016, <ulink "
"url=\"http://www.bbc.com/news/technology-35709680\"/>."
msgstr ""
"Дэвид Ли, <quote>Внутри Medium: Попытка привнести цивилизованность в "
"Интернет,</quote> BBC News, 3 марта 2016 г., <ulink url=\"http://www.bbc.com/"
"news/technology-35709680\"/>."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2967
msgid ""
"Sharing requires adding as much or more value to the ecosystem than you "
"take. You can’t simply treat open content as a free pool of resources from "
"which to extract value. Part of giving back to the ecosystem is contributing "
"content back to the public under CC licenses. But it doesn’t have to just be "
"about creating content; it can be about adding value in other ways.  The "
"social blogging platform Medium provides value to its community by "
"incentivizing good behavior, and the result is an online space with "
"remarkably high-quality user-generated content and limited "
"trolling.<placeholder type=\"footnote\" id=\"0\"/> Opendesk contributes to "
"its community by committing to help its designers make money, in part by "
"actively curating and displaying their work on its platform effectively."
msgstr ""
"Для совместного использования необходимо добавить в экосистему столько же "
"или даже больше ценности, чем вы берете. Нельзя просто относиться к "
"открытому контенту как к бесплатному пулу ресурсов, из которых можно "
"извлекать ценность. Частью отдачи экосистеме является предоставление "
"контента общественности под лицензиями CC. Но это не обязательно должно быть "
"только создание контента; это может быть и добавление ценности другими "
"способами.  Социальная блог-платформа Medium предоставляет ценность своему "
"сообществу, стимулируя хорошее поведение, и в результате получается онлайн-"
"пространство с удивительно качественным пользовательским контентом и "
"ограниченным количеством троллинга.<placeholder type=\"footnote\" id=\"0\"/> "
"Opendesk вносит вклад в свое сообщество, обязуясь помочь своим дизайнерам "
"заработать деньги, в том числе путем активного курирования и эффективного "
"отображения их работ на своей платформе."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2986
msgid ""
"In all cases, it is important to openly acknowledge the amount of value you "
"add versus that which you draw on that was created by others. Being "
"transparent about this builds credibility and shows you are a contributing "
"player in the commons. When your endeavor is making money, that also means "
"apportioning financial compensation in a way that reflects the value "
"contributed by others, providing more to contributors when the value they "
"add outweighs the value provided by you."
msgstr ""
"В любом случае важно открыто признать, что вы добавляете ценность по "
"сравнению с той, которую вы используете, созданную другими. Прозрачность в "
"этом вопросе повышает доверие к вам и показывает, что вы вносите свой вклад "
"в общее дело. Если ваше дело приносит прибыль, это также означает, что "
"финансовое вознаграждение должно быть распределено таким образом, чтобы "
"отражать ценность, привнесенную другими, и предоставлять больше участникам, "
"если ценность, привнесенная ими, превышает ценность, привнесенную вами."

#. type: Content of: <book><part><chapter><sect1><sect2><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2997
msgid "Involve people in what you do"
msgstr "Вовлекайте людей в то, чем вы занимаетесь"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3002
msgid "Anderson, Makers, 148."
msgstr "Андерсон, Создатели, 148."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3006
msgid "Shirky, Cognitive Surplus, 164."
msgstr "Ширки, Когнитивный избыток, 164."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3013 MadewithCreativeCommonsmostup-to-dateversion.xml:3077
msgid "Whitehurst, foreword to Open Organization."
msgstr "Уайтхерст, предисловие к открытой организации."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:2999
msgid ""
"Thanks to the Internet, we can tap into the talents and expertise of people "
"around the globe. Chris Anderson calls it the Long Tail of "
"talent.<placeholder type=\"footnote\" id=\"0\"/> But to make collaboration "
"work, the group has to be effective at what it is doing, and the people "
"within the group have to find satisfaction from being involved.<placeholder "
"type=\"footnote\" id=\"1\"/> This is easier to facilitate for some types of "
"creative work than it is for others. Groups tied together online collaborate "
"best when people can work independently and asynchronously, and particularly "
"for larger groups with loose ties, when contributors can make simple "
"improvements without a particularly heavy time commitment.<placeholder "
"type=\"footnote\" id=\"2\"/>"
msgstr ""
"Благодаря Интернету мы можем использовать таланты и опыт людей по всему "
"миру. Крис Андерсон называет это \"длинным хвостом талантов\".<placeholder "
"type=\"footnote\" id=\"0\"/> Но чтобы сотрудничество работало, группа должна "
"быть эффективной в своем деле, а люди в ней должны получать удовлетворение "
"от участия.<placeholder type=\"footnote\" id=\"1\"/> Это легче облегчить для "
"некоторых видов творческой работы, чем для других. Группы, связанные между "
"собой в Интернете, лучше всего сотрудничают, когда люди могут работать "
"независимо и асинхронно, и особенно это касается больших групп со слабыми "
"связями, когда участники могут вносить простые улучшения без особых "
"временных затрат.<placeholder type=\"footnote\" id=\"2\"/>"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3026
msgid "Shirky, Cognitive Surplus, 144."
msgstr "Ширки, Когнитивный избыток, 144."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3017
msgid ""
"As the success of Wikipedia demonstrates, editing an online encyclopedia is "
"exactly the sort of activity that is perfect for massive co-creation because "
"small, incremental edits made by a diverse range of people acting on their "
"own are immensely valuable in the aggregate. Those same sorts of small "
"contributions would be less useful for many other types of creative work, "
"and people are inherently less motivated to contribute when it doesn’t "
"appear that their efforts will make much of a difference.<placeholder "
"type=\"footnote\" id=\"0\"/>"
msgstr ""
"Как показывает успех Википедии, редактирование онлайн-энциклопедии - это "
"именно тот вид деятельности, который идеально подходит для массового "
"совместного творчества, потому что небольшие, постепенные правки, сделанные "
"самыми разными людьми, действующими самостоятельно, имеют огромную ценность "
"в совокупности. Такие же мелкие правки были бы менее полезны для многих "
"других видов творческой работы, и люди по своей природе менее мотивированы "
"вносить свой вклад, когда кажется, что их усилия не принесут большой "
"пользы.<placeholder type=\"footnote\" id=\"0\"/>"

#. type: Content of: <book><part><chapter><sect1><sect2><para><quote><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3038
#, fuzzy
msgid "Ibid., 154."
msgstr "Ibid., 154."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3050
msgid "Palmer, Art of Asking, 163."
msgstr "Палмер, Искусство спрашивать, 163."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3030
msgid ""
"It is easy to romanticize the opportunities for global cocreation made "
"possible by the Internet, and, indeed, the successful examples of it are "
"truly incredible and inspiring.  But in a wide range of "
"circumstances—perhaps more often than not—community cocreation is not part "
"of the equation, even within endeavors built on CC content. Shirky wrote, "
"<quote>Sometimes the value of professional work trumps the value of amateur "
"sharing or a feeling of belonging.<placeholder type=\"footnote\" id=\"0\"/> "
"The textbook publisher OpenStax, which distributes all of its material for "
"free under CC licensing, is an example of this dynamic. Rather than tapping "
"the community to help cocreate their college textbooks, they invest a "
"significant amount of time and money to develop professional content. For "
"individual creators, where the creative work is the basis for what they do, "
"community cocreation is only rarely a part of the picture. Even musician "
"Amanda Palmer, who is famous for her openness and involvement with her fans, "
"said,</quote>The only department where I wasn’t open to input was the "
"writing, the music itself.\"<placeholder type=\"footnote\" id=\"1\"/>"
msgstr ""
"Легко романтизировать возможности глобального сотворчества, ставшие "
"возможными благодаря Интернету, и, действительно, успешные примеры этого "
"поистине невероятны и вдохновляют.  Но в целом ряде обстоятельств - "
"возможно, даже чаще, чем нет, - сотворчество сообщества не является частью "
"уравнения, даже в рамках начинаний, построенных на контенте CC. Ширки пишет: "
"<quote>Иногда ценность профессиональной работы превосходит ценность "
"любительского обмена или чувства сопричастности.<placeholder type=\"footnote"
"\" id=\"0\"/>Примером такой динамики является издательство учебников "
"OpenStax, которое распространяет все свои материалы бесплатно по лицензии "
"CC. Вместо того чтобы привлекать сообщество к созданию своих учебников для "
"колледжей, они вкладывают значительное количество времени и денег в "
"разработку профессионального контента. Для индивидуальных творцов, для "
"которых творчество является основой их деятельности, сотворчество с "
"сообществом лишь изредка становится частью картины. Даже музыкант Аманда "
"Палмер, известная своей открытостью и вовлеченностью в работу со своими "
"поклонниками, сказала:</quote> \"Единственный отдел, где я не была открыта "
"для участия, - это написание, сама музыка\".<placeholder type=\"footnote\" "
"id=\"1\"/>"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3061
msgid "Anderson, Makers, 173."
msgstr "Андерсон, Создатели, 173."

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3068
msgid ""
"Tom Kelley and David Kelley, Creative Confidence: Unleashing the Potential "
"within Us All (New York: Crown, 2013), 82."
msgstr ""
"Том Келли и Дэвид Келли, \"Креативная уверенность: Раскрытие потенциала в "
"каждом из нас (Нью-Йорк: Корона, 2013), 82."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3054
msgid ""
"While we tend to immediately think of cocreation and remixing when we hear "
"the word collaboration, you can also involve others in your creative process "
"in more informal ways, by sharing half-baked ideas and early drafts, and "
"interacting with the public to incubate ideas and get feedback. So-called "
"<quote>making in public</quote> opens the door to letting people feel more "
"invested in your creative work.<placeholder type=\"footnote\" id=\"0\"/> And "
"it shows a nonterritorial approach to ideas and information. Stephen Covey "
"(of The 7 Habits of Highly Effective People fame) calls this the abundance "
"mentality—treating ideas like something plentiful—and it can create an "
"environment where collaboration flourishes.<placeholder type=\"footnote\" "
"id=\"1\"/>"
msgstr ""
"Хотя при слове \"коллаборация\" мы, как правило, сразу думаем о соавторстве "
"и ремикшировании, вы можете вовлекать других в свой творческий процесс и "
"более неформальными способами, делясь полуготовыми идеями и ранними "
"черновиками, а также взаимодействуя с публикой для вынашивания идей и "
"получения обратной связи. Так называемое <quote>творчество на публику</"
"quote> открывает дверь, позволяя людям чувствовать себя более "
"заинтересованными в вашей творческой работе.<placeholder type=\"footnote\" "
"id=\"0\"/> И это демонстрирует нетерриториальный подход к идеям и "
"информации. Стивен Кови (автор книги \"7 привычек высокоэффективных людей\") "
"называет это менталитетом изобилия - отношение к идеям как к чему-то "
"изобильному - и это может создать среду, в которой сотрудничество "
"процветает.<placeholder type=\"footnote\" id=\"1\"/>"

#. type: Content of: <book><part><chapter><sect1><sect2><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3085
msgid ""
"Rachel Botsman and Roo Rogers, What’s Mine Is Yours: The Rise of "
"Collaborative Consumption (New York: Harper Business, 2010), 188."
msgstr ""
"Рэйчел Боцман и Ру Роджерс, \"Что мое, то твое: Восход совместного "
"потребления (Нью-Йорк: Харпер Бизнес, 2010), 188."

#. type: Content of: <book><part><chapter><sect1><sect2><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3074
msgid ""
"There is no one way to involve people in what you do. They key is finding a "
"way for people to contribute on their terms, compelled by their own "
"motivations.<placeholder type=\"footnote\" id=\"0\"/> What that looks like "
"varies wildly depending on the project. Not every endeavor that is Made with "
"Creative Commons can be Wikipedia, but every endeavor can find ways to "
"invite the public into what they do. The goal for any form of collaboration "
"is to move away from thinking of consumers as passive recipients of your "
"content and transition them into active participants.<placeholder "
"type=\"footnote\" id=\"1\"/>"
msgstr ""
"Не существует единого способа вовлечь людей в то, что вы делаете. Главное - "
"найти способ, чтобы люди вносили свой вклад на своих условиях, "
"руководствуясь собственными мотивами.<placeholder type=\"footnote\" id=\"0\"/"
"> То, как это выглядит, сильно зависит от проекта. Не каждое начинание, "
"сделанное с помощью Creative Commons, может стать Википедией, но каждое "
"начинание может найти способы привлечь общественность к тому, что оно "
"делает. Цель любой формы сотрудничества заключается в том, чтобы отказаться "
"от восприятия потребителей как пассивных получателей вашего контента и "
"превратить их в активных участников.<placeholder type=\"footnote\" id=\"1\"/>"

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3094
msgid "The Creative Commons Licenses"
msgstr "Лицензии Creative Commons"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3096
msgid ""
"All of the Creative Commons licenses grant a basic set of permissions. At a "
"minimum, a CC- licensed work can be copied and shared in its original form "
"for noncommercial purposes so long as attribution is given to the "
"creator. There are six licenses in the CC license suite that build on that "
"basic set of permissions, ranging from the most restrictive (allowing only "
"those basic permissions to share unmodified copies for noncommercial "
"purposes)  to the most permissive (reusers can do anything they want with "
"the work, even for commercial purposes, as long as they give the creator "
"credit). The licenses are built on copyright and do not cover other types of "
"rights that creators might have in their works, like patents or trademarks."
msgstr ""
"Все лицензии Creative Commons предоставляют базовый набор разрешений. Как "
"минимум, произведение под лицензией CC можно копировать и распространять в "
"оригинальной форме в некоммерческих целях при условии указания авторства "
"создателя. В наборе лицензий CC есть шесть лицензий, основанных на этом "
"базовом наборе разрешений, от самых ограничительных (позволяющих делиться "
"немодифицированными копиями в некоммерческих целях) до самых разрешительных ("
"повторное использование может делать с произведением все, что захочет, даже "
"в коммерческих целях, при условии, что они укажут автора). Лицензии основаны "
"на авторском праве и не охватывают другие виды прав, которыми могут обладать "
"создатели своих произведений, например патенты или товарные знаки."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3110
msgid "Here are the six licenses:"
msgstr "Вот шесть лицензий:"

#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3115
msgid "Pictures/10000201000001930000008D83BF99FC0821C489.png"
msgstr "Фотографии/10000201000019300008D83BF99FC0821C489.png"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3113 MadewithCreativeCommonsmostup-to-dateversion.xml:3127 MadewithCreativeCommonsmostup-to-dateversion.xml:3143 MadewithCreativeCommonsmostup-to-dateversion.xml:3155 MadewithCreativeCommonsmostup-to-dateversion.xml:3168 MadewithCreativeCommonsmostup-to-dateversion.xml:3181 MadewithCreativeCommonsmostup-to-dateversion.xml:3201 MadewithCreativeCommonsmostup-to-dateversion.xml:3213
#, fuzzy
msgid "<placeholder type=\"inlinemediaobject\" id=\"0\"/>"
msgstr "<placeholder type=\"inlinemediaobject\" id=\"0\"/>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3120
msgid ""
"The Attribution license (CC BY) lets others distribute, remix, tweak, and "
"build upon your work, even commercially, as long as they credit you for the "
"original creation. This is the most accommodating of licenses "
"offered. Recommended for maximum dissemination and use of licensed "
"materials."
msgstr ""
"Лицензия на присвоение (CC BY) позволяет другим распространять, ремиксы, "
"настраивать и опираться на вашу работу, даже коммерчески, до тех пор, пока "
"они кредитуют вас за первоначальное создание. Это наиболее приемлемое из "
"предлагаемых лицензий. Рекомендуется для максимального распространения и "
"использования лицензированных материалов."

#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3129
msgid "Pictures/10000201000001930000008DFD3592CB17C4EC38.png"
msgstr "Фотографии/10000201000019300008DFD3592CB17C4EC38.png"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3134
msgid ""
"The Attribution-Share-Alike license (CC BY-SA) lets others remix, tweak, and "
"build upon your work, even for commercial purposes, as long as they credit "
"you and license their new creations under identical terms. This license is "
"often compared to <quote>copyleft</quote> free and open source software "
"licenses.  All new works based on yours will carry the same license, so any "
"derivatives will also allow commercial use."
msgstr ""
"Лицензия Attribution-Share-Alike (CC BY-SA) позволяет другим ремиксировать, "
"настраивать и опираться на вашу работу, даже в коммерческих целях, если они "
"кредитуют вас и лицензируют свои новые творения на идентичных условиях. Эта "
"лицензия часто сравнивается с лицензиями <quote>copyleft </quote> свободного "
"и открытого программного обеспечения. Все новые работы, основанные на вашей, "
"будут иметь одну и ту же лицензию, поэтому любые производные также позволят "
"использовать в коммерческих целях."

#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3145
msgid "Pictures/10000201000001930000008D254882DE24793FEA.png"
msgstr "Фотографии/1000201000019300008D254882DE24793FEA.png"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3150
msgid ""
"The Attribution-NoDerivs license (CC BY-ND) allows for redistribution, "
"commercial and noncommercial, as long as it is passed along unchanged with "
"credit to you."
msgstr ""
"Лицензия Attribution-NoDerivs (CC BY-ND) позволяет осуществлять "
"перераспределение, коммерческую и некоммерческую, если она передается без "
"изменений с кредитом вам."

#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3157
msgid "Pictures/10000201000001930000008DCAF78FB61D1CBDA6.png"
msgstr "Фотографии/10000201000019300008DCAF78FB61D1CBDA6.png"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3162
msgid ""
"The Attribution-NonCommercial license (CC BY-NC) lets others remix, tweak, "
"and build upon your work noncommercially. Although their new works must also "
"acknowledge you, they don’t have to license their derivative works on the "
"same terms."
msgstr ""
"Лицензия Attribution-NonCommercial (CC BY-NC) позволяет другим "
"ремиксировать, настраивать и строить на своей работе некоммерчески. Хотя их "
"новые работы также должны признать вас, они не должны лицензировать свои "
"производные работы на тех же условиях."

#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3170
msgid "Pictures/10000201000001930000008D16DA603376395620.png"
msgstr "Фотографии/1000201000019300008D16DA603376395620.png"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3175
msgid ""
"The Attribution-NonCommercial-ShareAlike license (CC BY-NC-SA)  lets others "
"remix, tweak, and build upon your work noncommercially, as long as they "
"credit you and license their new creations under the same terms."
msgstr ""
"Лицензия Attribution-NonCommercial-ShareAlike (CC BY-NC-SA) позволяет другим "
"ремиксировать, изменять и использовать ваши работы в некоммерческих целях, "
"при условии, что они указывают ваше авторство и лицензируют свои новые "
"творения на тех же условиях."

#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3183
msgid "Pictures/10000201000001930000008DC3FEF92B21310965.png"
msgstr "Фотографии/1000201000019300008DC3FEF92B21310965.png"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3188
msgid ""
"The Attribution-NonCommercial-NoDerivs license (CC BY-NC-ND) is the most "
"restrictive of our six main licenses, only allowing others to download your "
"works and share them with others as long as they credit you, but they can’t "
"change them or use them commercially."
msgstr ""
"Лицензия Attribution-NonCommercial-NoDerivs (CC BY-NC-ND) является наиболее "
"ограничительной из наших шести основных лицензий, только позволяя другим "
"загружать ваши работы и делиться ими с другими, пока они кредитуют вас, но "
"они не могут изменить их или использовать их в коммерческих целях."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3195
msgid ""
"In addition to these six licenses, Creative Commons has two public-domain "
"tools—one for creators and the other for those who manage collections of "
"existing works by authors whose terms of copyright have expired:"
msgstr ""
"В дополнение к этим шести лицензиям, Creative Commons имеет два "
"общедоступных инструмента: один для создателей, а другой для тех, кто "
"управляет коллекциями существующих произведений авторов, срок действия "
"которых истек:"

#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3203
msgid "Pictures/10000201000001900000008DBE3414994CD27786.png"
msgstr "Фотографии/10000201000019000008DBE3414994CD27786.png"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3208
msgid ""
"CC0 enables authors and copyright owners to dedicate their works to the "
"worldwide public domain (<quote>no rights reserved</quote>)."
msgstr ""
"CC0 позволяет авторам и владельцам авторских прав посвящать свои работы во "
"всемирном публичном достоянии (<quote> никаких прав, "
"зарезервированных</quote>)."

#. type: Attribute 'fileref' of: <book><part><chapter><para><inlinemediaobject><imageobject><imagedata>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3215
msgid "Pictures/10000201000001900000008D36DCD649C5B1411F.png"
msgstr "Фотографии/10000201000019000008D36DCD649C5B1411F.png"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3220
msgid ""
"The Creative Commons Public Domain Mark facilitates the labeling and "
"discovery of works that are already free of known copyright restrictions."
msgstr ""
"Знак общественного достояния Creative Commons облегчает маркировку и "
"обнаружение произведений, которые уже свободны от известных ограничений "
"авторских прав."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3225
msgid ""
"In our case studies, some use just one Creative Commons license, others use "
"several. Attribution (found in thirteen case studies)  and "
"Attribution-ShareAlike (found in eight studies) were the most common, with "
"the other licenses coming up in four or so case studies, including the "
"public-domain tool CC0. Some of the organizations we profiled offer both "
"digital content and software: by using open-source-software licenses for the "
"software code and Creative Commons licenses for digital content, they "
"amplify their involvement with and commitment to sharing."
msgstr ""
"В наших тематических исследованиях некоторые используют только одну лицензию "
"Creative Commons, другие используют несколько. Присвоение (основано в "
"тринадцати тематических исследованиях) и Attribution-ShareAlike (основано в "
"восьми исследованиях) были наиболее распространенными, а другие лицензии "
"появлялись в четырех или около того тематических исследованиях, в том числе "
"в общедоступном инструменте CC0. Некоторые из организаций, которые мы "
"профилировали, предлагают как цифровой контент, так и программное "
"обеспечение: используя лицензии open-source-soft для программного кода и "
"лицензии Creative Commons для цифрового контента, они усиливают свое участие "
"и приверженность обмену."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3236
msgid ""
"There is a popular misconception that the three NonCommercial licenses "
"offered by CC are the only options for those who want to make money off "
"their work. As we hope this book makes clear, there are many ways to make "
"endeavors that are Made with Creative Commons sustainable. Reserving "
"commercial rights is only one of those ways. It is certainly true that a "
"license that allows others to make commercial use of your work (CC BY, CC "
"BY-SA, and CC BY-ND) forecloses some traditional revenue streams. If you "
"apply an Attribution (CC BY) license to your book, you can’t force a film "
"company to pay you royalties if they turn your book into a feature-length "
"film, or prevent another company from selling physical copies of your work."
msgstr ""
"Существует популярное заблуждение, что три некоммерческие лицензии, "
"предлагаемые CC, являются единственными вариантами для тех, кто хочет "
"зарабатывать деньги на своей работе. Как мы надеемся, эта книга ясно "
"показывает, есть много способов сделать усилия, которые сделаны с Creative "
"Commons устойчивыми. Сохранение коммерческих прав является лишь одним из "
"этих способов. Это, безусловно, верно, что лицензия, которая позволяет "
"другим использовать вашу работу в коммерческих целях (CC BY, CC BY-SA и CC "
"BY-ND), закрывает некоторые традиционные потоки доходов. Если вы применяете "
"лицензию на присвоение (CC BY) к вашей книге, вы не можете заставить "
"кинокомпанию платить вам роялти, если они превращают вашу книгу в "
"полнометражный фильм или мешают другой компании продавать физические копии "
"вашей работы."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3250
msgid ""
"The decision to choose a NonCommercial and/or NoDerivs license comes down to "
"how much you need to retain control over the creative work. The "
"NonCommercial and NoDerivs licenses are ways of reserving some significant "
"portion of the exclusive bundle of rights that copyright grants to "
"creators. In some cases, reserving those rights is important to how you "
"bring in revenue. In other cases, creators use a NonCommercial or NoDerivs "
"license because they can’t give up on the dream of hitting the creative "
"jackpot.  The music platform Tribe of Noise told us the NonCommercial "
"licenses were popular among their users because people still held out the "
"dream of having a major record label discover their work."
msgstr ""
"Решение о выборе лицензии NonCommercial и / или NoDerivs сводится к тому, "
"сколько вам нужно сохранить контроль над творческой работой. Лицензии "
"NonCommercial и NoDerivs - это способы резервирования значительной части "
"эксклюзивных прав, которые авторское право предоставляет создателям. В "
"некоторых случаях сохранение этих прав важно для того, как вы приносите "
"доход. В других случаях создатели используют лицензию NonCommercial или "
"NoDerivs, потому что они не могут отказаться от мечты о достижении "
"творческого джекпота. Музыкальная платформа Tribe of Noise рассказала нам, "
"что лицензии NonCommercial были популярны среди их пользователей, потому что "
"люди все еще мечтали о том, чтобы крупный лейбл обнаружил их работу."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3263
msgid ""
"Other times the decision to use a more restrictive license is due to a "
"concern about the integrity of the work. For example, the nonprofit "
"TeachAIDS uses a NoDerivs license for its educational materials because the "
"medical subject matter is particularly important to get right."
msgstr ""
"В других случаях решение об использовании более ограничительной лицензии "
"связано с озабоченностью по поводу целостности работы. Например, "
"некоммерческая организация TeachAIDS использует лицензию NoDerivs для своих "
"образовательных материалов, потому что медицинская тема особенно важна для "
"получения права."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3270
msgid ""
"There is no one right way. The NonCommercial and NoDerivs restrictions "
"reflect the values and preferences of creators about how their creative work "
"should be reused, just as the ShareAlike license reflects a different set of "
"values, one that is less about controlling access to their own work and more "
"about ensuring that whatever gets created with their work is available to "
"all on the same terms. Since the beginning of the commons, people have been "
"setting up structures that helped regulate the way in which shared resources "
"were used. The CC licenses are an attempt to standardize norms across all "
"domains."
msgstr ""
"Нет ни одного правильного пути. Ограничения NonCommercial и NoDerivs "
"отражают ценности и предпочтения создателей о том, как их творческая работа "
"должна быть повторно использована, так же как лицензия ShareAlike отражает "
"другой набор ценностей, один из которых заключается в контроле доступа к "
"своей работе и больше о том, чтобы все, что создается с их работой, было "
"доступно для всех на тех же условиях. С начала общности люди создавали "
"структуры, которые помогали регулировать способы использования общих "
"ресурсов. Лицензии CC - это попытка стандартизировать нормы во всех областях."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3282
msgid "Note"
msgstr "Примечание"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3285
msgid ""
"For more about the licenses including examples and tips on sharing your work "
"in the digital commons, start with the Creative Commons page called "
"<quote>Share Your Work</quote> at <ulink "
"url=\"http://creativecommons.org/share-your-work/\"/>."
msgstr ""
"Чтобы узнать больше о лицензиях, включая примеры и советы по совместному "
"использованию ваших работ в цифровом сообществе, начните со страницы "
"Creative Commons под названием <quote>Поделитесь своей работой</quote> по "
"адресу <ulink url=\"http://creativecommons.org/share-your-work/\"/>."

#. type: Content of: <book><part><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3293
msgid "The Case Studies"
msgstr "Тематические исследования"

#. type: Content of: <book><part><partintro><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3296
msgid ""
"The twenty-four case studies in this section were chosen from hundreds of "
"nominations received from Kickstarter backers, Creative Commons staff, and "
"the global Creative Commons community. We selected eighty potential "
"candidates that represented a mix of industries, content types, revenue "
"streams, and parts of the world.  Twelve of the case studies were selected "
"from that group based on votes cast by Kickstarter backers, and the other "
"twelve were selected by us."
msgstr ""
"Двадцать четыре тематических исследования в этом разделе были выбраны из "
"сотен номинаций, полученных от сторонников Kickstarter, сотрудников Creative "
"Commons и глобального сообщества Creative Commons. Мы выбрали 80 "
"потенциальных кандидатов, которые представляли собой сочетание отраслей, "
"типов контента, потоков доходов и частей мира. Двенадцать тематических "
"исследований были отобраны из этой группы на основе голосов, поданных "
"сторонниками Kickstarter, а остальные двенадцать были выбраны нами."

#. type: Content of: <book><part><partintro><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3306
msgid ""
"We did background research and conducted interviews for each case study, "
"based on the same set of basic questions about the endeavor.  The idea for "
"each case study is to tell the story about the endeavor and the role sharing "
"plays within it, largely the way in which it was told to us by those we "
"interviewed."
msgstr ""
"Мы проводили фоновые исследования и проводили интервью для каждого "
"тематического исследования, основываясь на том же наборе основных вопросов о "
"начинании. Идея для каждого тематического исследования состоит в том, чтобы "
"рассказать историю о начинании и роли, которую играет в нем, в основном то, "
"как это было сказано нам теми, с кем мы беседовали."

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3314
msgid "Arduino"
msgstr "Arduino"

#. type: Content of: <book><part><chapter><blockquote><attribution>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3317 MadewithCreativeCommonsmostup-to-dateversion.xml:4169 MadewithCreativeCommonsmostup-to-dateversion.xml:4605 MadewithCreativeCommonsmostup-to-dateversion.xml:4849 MadewithCreativeCommonsmostup-to-dateversion.xml:5131 MadewithCreativeCommonsmostup-to-dateversion.xml:5441 MadewithCreativeCommonsmostup-to-dateversion.xml:5954 MadewithCreativeCommonsmostup-to-dateversion.xml:6208 MadewithCreativeCommonsmostup-to-dateversion.xml:6529 MadewithCreativeCommonsmostup-to-dateversion.xml:6881 MadewithCreativeCommonsmostup-to-dateversion.xml:7426 MadewithCreativeCommonsmostup-to-dateversion.xml:7710 MadewithCreativeCommonsmostup-to-dateversion.xml:8182 MadewithCreativeCommonsmostup-to-dateversion.xml:8961
msgid "Profile written by Paul Stacey"
msgstr "Профиль, написанный Полом Стейси"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3320
msgid ""
"Arduino is a for-profit open-source electronics platform and computer "
"hardware and software company. Founded in 2005 in Italy."
msgstr ""
"Arduino является некоммерческой платформой с открытым исходным кодом и "
"компьютерной аппаратной и программной компанией. Основан в 2005 году в "
"Италии."

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3325
msgid "<ulink url=\"http://www.arduino.cc\"/>"
msgstr "<ulink url=\"http://www.arduino.cc\"/>"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3327
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging for physical "
"copies (sales of boards, modules, shields, and kits), licensing a trademark "
"(fees paid by those who want to sell Arduino products using their name)"
msgstr ""
"<emphasis role=\"strong\">Модель дохода</emphasis>: взимание платы за "
"физические копии (продажа плат, модулей, щитов и наборов), лицензирование "
"торговой марки (плата, которую платят те, кто хочет продавать продукты "
"Arduino, используя свое имя)"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3332 MadewithCreativeCommonsmostup-to-dateversion.xml:4183
msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 4, 2016"
msgstr ""
"<emphasis role=\"strong\">Дата просмотра </emphasis>: 4 февраля 2016 года"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3335
msgid ""
"<emphasis role=\"strong\">Interviewees</emphasis>: David Cuartielles and Tom "
"Igoe, cofounders"
msgstr ""
"<emphasis role=\"strong\">Интервьюеры </emphasis>: Дэвид Куартиэльс и Том "
"Иго, соучредители"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3340
msgid ""
"In 2005, at the Interaction Design Institute Ivrea in northern Italy, "
"teachers and students needed an easy way to use electronics and programming "
"to quickly prototype design ideas. As musicians, artists, and designers, "
"they needed a platform that didn’t require engineering expertise. A group of "
"teachers and students, including Massimo Banzi, David Cuartielles, Tom Igoe, "
"Gianluca Martino, and David Mellis, built a platform that combined different "
"open technologies. They called it Arduino. The platform integrated software, "
"hardware, microcontrollers, and electronics. All aspects of the platform "
"were openly licensed: hardware designs and documentation with the "
"Attribution-Share-Alike license (CC BY-SA), and software with the GNU "
"General Public License."
msgstr ""
"В 2005 году в Институте дизайна взаимодействия Ivrea на севере Италии "
"учителям и студентам нужен был простой способ использования электроники и "
"программирования для быстрого прототипа дизайнерских идей. Как музыканты, "
"художники и дизайнеры, им нужна была платформа, которая не требовала "
"инженерных знаний. Группа учителей и студентов, в том числе Массимо Банзи, "
"Дэвид Куартиэльс, Том Иго, Джанлука Мартино и Дэвид Меллис, создали "
"платформу, которая объединила различные открытые технологии. Они назвали его "
"Ардуино. Платформа интегрированное программное обеспечение, аппаратное "
"обеспечение, микроконтроллеры и электроника. Все аспекты платформы были "
"открыто лицензированы: аппаратные проекты и документация с лицензией "
"Attribution-Share-Alike (CC BY-SA) и программное обеспечение с GNU General "
"Public License."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3354
msgid ""
"Arduino boards are able to read inputs—light on a sensor, a finger on a "
"button, or a Twitter message—and turn it into outputs—activating a motor, "
"turning on an LED, publishing something online. You send a set of "
"instructions to the microcontroller on the board by using the Arduino "
"programming language and Arduino software (based on a piece of open-source "
"software called Processing, a programming tool used to make visual art)."
msgstr ""
"Доски Arduino могут читать входные оснастки на сенсоре, палец на кнопке или "
"Twitter-сообщение и превращать его в выходы—активация двигателя, включение "
"светодиода, публикация чего-то онлайн. Вы отправляете набор инструкций "
"микроконтроллеру на доске, используя язык программирования Arduino и "
"программное обеспечение Arduino (на основе элемента программного обеспечения "
"с открытым исходным кодом, называемого Обработка, инструмент "
"программирования, используемый для создания визуального искусства)."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3363
msgid ""
"<quote>The reasons for making Arduino open source are complicated,</quote> "
"Tom says. Partly it was about supporting flexibility. The open-source nature "
"of Arduino empowers users to modify it and create a lot of different "
"variations, adding on top of what the founders build. David says this "
"<quote>ended up strengthening the platform far beyond what we had even "
"thought of building.</quote>"
msgstr ""
"<quote>Причины, побудившие сделать Arduino открытым исходным кодом, довольно "
"сложны,</quote> - говорит Том. Отчасти это было связано с поддержкой "
"гибкости. Открытый исходный код Arduino позволяет пользователям изменять его "
"и создавать множество различных вариаций, дополняя то, что создали "
"основатели. Дэвид говорит, что это <quote>в конечном итоге укрепило "
"платформу намного больше, чем мы даже думали создать.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3372
msgid ""
"For Tom another factor was the impending closure of the Ivrea design "
"school. He’d seen other organizations close their doors and all their work "
"and research just disappear. Open-sourcing ensured that Arduino would "
"outlive the Ivrea closure. Persistence is one thing Tom really likes about "
"open source. If key people leave, or a company shuts down, an open-source "
"product lives on. In Tom’s view, <quote>Open sourcing makes it easier to "
"trust a product.</quote>"
msgstr ""
"Для Тома еще одним фактором было предстоящее закрытие школы дизайна в Иврее. "
"Он видел, как другие организации закрывали свои двери и вся их работа и "
"исследования просто исчезали. Открытый исходный код гарантировал, что "
"Arduino переживет закрытие Ivrea. Устойчивость - это то, что Тому очень "
"нравится в открытых источниках. Если ключевые люди уходят, или компания "
"закрывается, продукт с открытым исходным кодом продолжает жить. По мнению "
"Тома, <quote>открытый источник позволяет легче доверять продукту.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3382
msgid ""
"With the school closing, David and some of the other Arduino founders "
"started a consulting firm and multidisciplinary design studio they called "
"Tinker, in London. Tinker designed products and services that bridged the "
"digital and the physical, and they taught people how to use new technologies "
"in creative ways.  Revenue from Tinker was invested in sustaining and "
"enhancing Arduino."
msgstr ""
"После закрытия школы Дэвид и некоторые другие основатели Arduino основали в "
"Лондоне консалтинговую фирму и многопрофильную дизайн-студию под названием "
"Tinker. Tinker разрабатывала продукты и услуги, соединяющие цифровое и "
"физическое, и учила людей использовать новые технологии в творческих целях.  "
"Доходы от Tinker вкладывались в поддержание и развитие Arduino."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3391
msgid ""
"For Tom, part of Arduino’s success is because the founders made themselves "
"the first customer of their product. They made products they themselves "
"personally wanted. It was a matter of <quote>I need this thing,</quote> not "
"<quote>If we make this, we’ll make a lot of money.</quote> Tom notes that "
"being your own first customer makes you more confident and convincing at "
"selling your product."
msgstr ""
"Для Тома, часть успеха Arduino’s заключается в том, что основатели сделали "
"себя первым клиентом своего продукта. Они сделали продукты, которые они сами "
"хотели. Это был вопрос <quote> Мне нужна эта вещь, </quote> не <quote> Если "
"мы сделаем это, мы заработаем много денег.</quote> Том отмечает, что ваш "
"первый клиент делает вас более уверенным и убедительным в продаже вашего "
"продукта."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3399
msgid ""
"Arduino’s business model has evolved over time—and Tom says model is a "
"grandiose term for it. Originally, they just wanted to make a few boards and "
"get them out into the world. They started out with two hundred boards, sold "
"them, and made a little profit. They used that to make another thousand, "
"which generated enough revenue to make five thousand. In the early days, "
"they simply tried to generate enough funding to keep the venture going day "
"to day. When they hit the ten thousand mark, they started to think about "
"Arduino as a company. By then it was clear you can open-source the design "
"but still manufacture the physical product. As long as it’s a quality "
"product and sold at a reasonable price, people will buy it."
msgstr ""
"Бизнес-модель Arduino’s развивалась с течением времени, и Том говорит, что "
"модель для нее является грандиозным термином. Первоначально они просто "
"хотели сделать несколько досок и вытащить их в мир. Они начали с двухсот "
"досок, продали их и получили небольшую прибыль. Они использовали это, чтобы "
"заработать еще одну тысячу, которые генерировали достаточный доход, чтобы "
"заработать пять тысяч. В первые дни они просто пытались генерировать "
"достаточное финансирование, чтобы сохранить предприятие изо дня в день. "
"Когда они ударили по десяти тысячам марок, они начали думать о Arduino как о "
"компании. К тому времени было ясно, что вы можете open-source дизайн, но все "
"же производить физический продукт. До тех пор, пока он ’ качественный "
"продукт и продается по разумной цене, люди будут его покупать."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3413
msgid ""
"Arduino now has a worldwide community of makers—students, hobbyists, "
"artists, programmers, and professionals. Arduino provides a wiki called "
"Playground (a wiki is where all users can edit and add pages, contributing "
"to and benefiting from collective research). People share code, circuit "
"diagrams, tutorials, DIY instructions, and tips and tricks, and show off "
"their projects. In addition, there’s a multilanguage discussion forum where "
"users can get help using Arduino, discuss topics like robotics, and make "
"suggestions for new Arduino product designs. As of January 2017, 324,928 "
"members had made 2,989,489 posts on 379,044 topics. The worldwide community "
"of makers has contributed an incredible amount of accessible knowledge "
"helpful to novices and experts alike."
msgstr ""
"Arduino в настоящее время имеет всемирное сообщество производителей "
"студентов, любителей, художников, программистов и специалистов. Arduino "
"предоставляет вики под названием Playground (Wiki - это то, где все "
"пользователи могут редактировать и добавлять страницы, внося свой вклад и "
"извлекая выгоду из коллективных исследований). Люди делятся кодами, схемами, "
"учебниками, инструкциями по DIY, советами и трюками и показывают свои "
"проекты. Кроме того, есть многоязычный дискуссионный форум, где пользователи "
"могут получить помощь с помощью Arduino, обсудить такие темы, как "
"робототехника, и внести предложения для новых дизайнов продуктов Arduino. По "
"состоянию на январь 2017 года 324 928 членов сделали 2 989 489 должностей по "
"379 044 темам. Всемирное сообщество производителей предоставило невероятное "
"количество доступных знаний, полезных как для начинающих, так и для "
"экспертов."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3427
msgid ""
"Transitioning Arduino from a project to a company was a big step.  Other "
"businesses who made boards were charging a lot of money for them. Arduino "
"wanted to make theirs available at a low price to people across a wide range "
"of industries. As with any business, pricing was key. They wanted prices "
"that would get lots of customers but were also high enough to sustain the "
"business."
msgstr ""
"Переход Arduino из проекта в компанию был большим шагом. Другие компании, "
"которые делали доски, взимали за них много денег. Arduino хотел сделать их "
"доступными по низкой цене для людей в самых разных отраслях. Как и в любом "
"бизнесе, ценообразование было ключевым. Они хотели цены, которые бы получили "
"много клиентов, но также были достаточно высокими, чтобы поддерживать бизнес."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3435
msgid ""
"For a business, getting to the end of the year and not being in the red is a "
"success. Arduino may have an open-licensing strategy, but they are still a "
"business, and all the things needed to successfully run one still "
"apply. David says, <quote>If you do those other things well, sharing things "
"in an open-source way can only help you.</quote>"
msgstr ""
"Для бизнеса дожить до конца года и не оказаться в минусе - это успех. У "
"Arduino может быть стратегия открытого лицензирования, но они все еще "
"бизнес, и все вещи, необходимые для успешного управления им, все еще "
"применимы. Дэвид говорит: <quote>Если вы хорошо справляетесь с другими "
"задачами, то распространение информации с открытым исходным кодом может "
"только помочь вам.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3443
msgid ""
"While openly licensing the designs, documentation, and software ensures "
"longevity, it does have risks. There’s a possibility that others will create "
"knockoffs, clones, and copies. The CC BY-SA license means anyone can produce "
"copies of their boards, redesign them, and even sell boards that copy the "
"design. They don’t have to pay a license fee to Arduino or even ask "
"permission. However, if they republish the design of the board, they have to "
"give attribution to Arduino. If they change the design, they must release "
"the new design using the same Creative Commons license to ensure that the "
"new version is equally free and open."
msgstr ""
"В то время как открытое лицензирование дизайна, документации и программного "
"обеспечения гарантирует долговечность, у него есть риски. Там есть "
"возможность, что другие создадут нокаутов, клонов и копий. Лицензия CC BY-SA "
"означает, что любой может производить копии своих досок, редизайнировать их "
"и даже продавать доски, которые копируют дизайн. Они не должны платить "
"лицензию Ардуино или даже спрашивать разрешения. Однако, если они преобразят "
"дизайн совета директоров, они должны дать атрибуцию Arduino. Если они меняют "
"дизайн, они должны выпустить новый дизайн с использованием той же лицензии "
"Creative Commons, чтобы новая версия была одинаково свободной и открытой."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3455
msgid ""
"Tom and David say that a lot of people have built companies off of Arduino, "
"with dozens of Arduino derivatives out there. But in contrast to closed "
"business models that can wring money out of the system over many years "
"because there is no competition, Arduino founders saw competition as keeping "
"them honest, and aimed for an environment of collaboration. A benefit of "
"open over closed is the many new ideas and designs others have contributed "
"back to the Arduino ecosystem, ideas and designs that Arduino and the "
"Arduino community use and incorporate into new products."
msgstr ""
"Том и Дэвид говорят, что многие люди построили компании у Arduino, с "
"десятками деривативов Arduino. Но в отличие от закрытых бизнес-моделей, "
"которые могут вытаскивать деньги из системы в течение многих лет, потому что "
"нет конкуренции, основатели Arduino считали конкуренцию честной и "
"направленной на создание условий для сотрудничества. Преимуществом открытого "
"над закрытым является множество новых идей и дизайнов, которые другие внесли "
"вклад в экосистему Arduino, идеи и проекты, которые Arduino и сообщество "
"Arduino используют и включают в новые продукты."

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3475
msgid "<ulink url=\"http://www.arduino.cc/en/Main/Products\"/>"
msgstr "<ulink url=\"http://www.arduino.cc/en/Main/Products\"/>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3466
msgid ""
"Over time, the range of Arduino products has diversified, changing and "
"adapting to new needs and challenges. In addition to simple entry level "
"boards, new products have been added ranging from enhanced boards that "
"provide advanced functionality and faster performance, to boards for "
"creating Internet of Things applications, wearables, and 3-D printing. The "
"full range of official Arduino products includes boards, modules (a smaller "
"form-factor of classic boards), shields (elements that can be plugged onto a "
"board to give it extra features), and kits.<placeholder type=\"footnote\" "
"id=\"0\"/>"
msgstr ""
"Со временем ассортимент продукции Arduino расширялся, меняясь и адаптируясь "
"к новым потребностям и задачам. В дополнение к простым платам начального "
"уровня появились новые продукты - от усовершенствованных плат, "
"обеспечивающих расширенный функционал и более высокую производительность, до "
"плат для создания приложений Интернета вещей, носимых устройств и 3-D "
"печати. Полный спектр официальных продуктов Arduino включает в себя платы, "
"модули (уменьшенные по размеру классические платы), щиты (элементы, которые "
"можно подключить к плате для придания ей дополнительных функций) и "
"наборы.<placeholder type=\"footnote\" id=\"0\"/>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3478
msgid ""
"Arduino’s focus is on high-quality boards, well-designed support materials, "
"and the building of community; this focus is one of the keys to their "
"success. And being open lets you build a real community. David says "
"Arduino’s community is a big strength and something that really does "
"matter—in his words, <quote>It’s good business.</quote> When they started, "
"the Arduino team had almost entirely no idea how to build a community. They "
"started by conducting numerous workshops, working directly with people using "
"the platform to make sure the hardware and software worked the way it was "
"meant to work and solved people’s problems. The community grew organically "
"from there."
msgstr ""
"Arduino уделяет особое внимание высококачественным платам, хорошо "
"продуманным вспомогательным материалам и созданию сообщества - это один из "
"ключей к их успеху. А открытость позволяет создать настоящее сообщество. "
"Дэвид говорит, что сообщество Arduino - это большая сила и то, что "
"действительно имеет значение - по его словам, <quote>Это хороший бизнес.</"
"quote> Когда они начинали, команда Arduino почти не имела представления о "
"том, как создать сообщество. Они начали с проведения многочисленных "
"семинаров, работая непосредственно с людьми, использующими платформу, чтобы "
"убедиться, что аппаратное и программное обеспечение работает так, как должно "
"работать, и решает проблемы людей. В результате сообщество органично выросло."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3491
msgid ""
"A key decision for Arduino was trademarking the name. The founders needed a "
"way to guarantee to people that they were buying a quality product from a "
"company committed to open-source values and knowledge sharing. Trademarking "
"the Arduino name and logo expresses that guarantee and helps customers "
"easily identify their products, and the products sanctioned by them. If "
"others want to sell boards using the Arduino name and logo, they have to pay "
"a small fee to Arduino. This allows Arduino to scale up manufacturing and "
"distribution while at the same time ensuring the Arduino brand isn’t hurt by "
"low-quality copies."
msgstr ""
"Ключевым решением для Arduino была торговая марка названия. Основателям "
"нужен был способ гарантировать людям, что они покупают качественный продукт "
"от компании, приверженной ценностям с открытым исходным кодом и обмену "
"знаниями. Маркировка названия и логотипа Arduino выражает, что гарантирует и "
"помогает клиентам легко идентифицировать свои продукты, а также продукты, "
"санкционированные ими. Если другие хотят продавать доски с использованием "
"названия и логотипа Arduino, они должны заплатить небольшую плату Arduino. "
"Это позволяет Arduino увеличить производство и распространение, в то же "
"время обеспечивая, чтобы бренд Arduino не пострадал от низкокачественных "
"копий."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3503
msgid ""
"Current official manufacturers are Smart Projects in Italy, SparkFun in the "
"United States, and Dog Hunter in Taiwan/China.  These are the only "
"manufacturers that are allowed to use the Arduino logo on their "
"boards. Trademarking their brand provided the founders with a way to protect "
"Arduino, build it out further, and fund software and tutorial "
"development. The trademark-licensing fee for the brand became Arduino’s "
"revenue-generating model."
msgstr ""
"Нынешними официальными производителями являются Smart Projects в Италии, "
"SparkFun в США и Dog Hunter в Тайване / Китае. Это единственные "
"производители, которым разрешено использовать логотип Arduino на своих "
"досках. Маркировка их бренда предоставила учредителям способ защитить "
"Arduino, построить его дальше, а также финансировать программное обеспечение "
"и обучение. Плата за лицензирование бренда стала моделью, приносящей доход "
"Arduino’s."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3513
msgid ""
"How far to open things up wasn’t always something the founders perfectly "
"agreed on. David, who was always one to advocate for opening things up more, "
"had some fears about protecting the Arduino name, thinking people would be "
"mad if they policed their brand. There was some early backlash with a "
"project called Freeduino, but overall, trademarking and branding has been a "
"critical tool for Arduino."
msgstr ""
"Как далеко открыть вещи не всегда было то, что учредители идеально "
"согласовали. У Дэвида, который всегда был сторонником открытия вещей, были "
"некоторые опасения по поводу защиты названия Arduino, думая, что люди будут "
"злиться, если они будут контролировать свой бренд. Была некоторая ранняя "
"реакция с проектом под названием Freeduino, но в целом торговая марка и "
"брендинг были критическим инструментом для Arduino."

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3534
msgid "<ulink url=\"http://blog.arduino.cc/2013/07/10/send-in-the-clones/\"/>"
msgstr "<ulink url=\"http://blog.arduino.cc/2013/07/10/send-in-the-clones/\"/>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3522
msgid ""
"David encourages people and businesses to start by sharing everything as a "
"default strategy, and then think about whether there is anything that really "
"needs to be protected and why. There are lots of good reasons to not open up "
"certain elements. This strategy of sharing everything is certainly the "
"complete opposite of how today’s world operates, where nothing is "
"shared. Tom suggests a business formalize which elements are based on open "
"sharing and which are closed. An Arduino blog post from 2013 entitled "
"<quote>Send In the Clones,</quote> by one of the founders Massimo Banzi, "
"does a great job of explaining the full complexities of how trademarking "
"their brand has played out, distinguishing between official boards and those "
"that are clones, derivatives, compatibles, and counterfeits.<placeholder "
"type=\"footnote\" id=\"0\"/>"
msgstr ""
"Дэвид советует людям и компаниям начать с того, чтобы по умолчанию делиться "
"всем, а затем подумать, есть ли что-то, что действительно нужно защищать, и "
"почему. Существует множество веских причин не открывать определенные "
"элементы. Стратегия \"делиться всем\", безусловно, полностью противоположна "
"тому, как работает современный мир, где ничего не делится. Том предлагает "
"бизнесу формализовать, какие элементы основаны на открытом обмене, а какие - "
"на закрытом. Заметка в блоге Arduino от 2013 года под названием <quote>Send "
"In the Clones</quote> одного из основателей компании Массимо Банци отлично "
"объясняет всю сложность процесса создания товарного знака их бренда, проводя "
"различие между официальными платами и теми, которые являются клонами, "
"производными, совместимыми и подделками.<placeholder type=\"footnote\" id=\"0"
"\"/>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3537
msgid ""
"For David, an exciting aspect of Arduino is the way lots of people can use "
"it to adapt technology in many different ways. Technology is always making "
"more things possible but doesn’t always focus on making it easy to use and "
"adapt. This is where Arduino steps in.  Arduino’s goal is <quote>making "
"things that help other people make things.</quote>"
msgstr ""
"Для Дэвида интересным аспектом Arduino является то, что многие люди могут "
"использовать ее для адаптации технологий различными способами. Технологии "
"всегда делают все больше вещей возможными, но не всегда фокусируются на том, "
"чтобы сделать их простыми в использовании и адаптации. Именно здесь на "
"помощь приходит Arduino.  Цель Arduino - <quote>делать вещи, которые "
"помогают другим людям делать вещи</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3545
msgid ""
"Arduino has been hugely successful in making technology and electronics "
"reach a larger audience. For Tom, Arduino has been about <quote>the "
"democratization of technology.</quote> Tom sees Arduino’s open-source "
"strategy as helping the world get over the idea that technology has to be "
"protected. Tom says, <quote>Technology is a literacy everyone should "
"learn.</quote>"
msgstr ""
"Arduino добилась огромного успеха, сделав технологии и электронику "
"доступными для широкой аудитории. Для Тома Arduino - это "
"<quote>демократизация технологий.</quote> Том считает, что стратегия Arduino "
"с открытым исходным кодом помогает миру избавиться от мысли, что технологии "
"должны быть защищены. Том говорит: <quote>Технология - это грамотность, "
"которой должен овладеть каждый</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3553
msgid ""
"Ultimately, for Arduino, going open has been good business—good for product "
"development, good for distribution, good for pricing, and good for "
"manufacturing."
msgstr ""
"В конечном счете, для Arduino, открытие было хорошим бизнесом —хорошо для "
"разработки продукта, хорошо для распределения, хорошо для ценообразования и "
"хорошо для производства."

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3559
msgid "Ártica"
msgstr "Ártica"

#. type: Content of: <book><part><chapter><blockquote><attribution>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3562 MadewithCreativeCommonsmostup-to-dateversion.xml:3752 MadewithCreativeCommonsmostup-to-dateversion.xml:3948 MadewithCreativeCommonsmostup-to-dateversion.xml:4372 MadewithCreativeCommonsmostup-to-dateversion.xml:5745 MadewithCreativeCommonsmostup-to-dateversion.xml:7196 MadewithCreativeCommonsmostup-to-dateversion.xml:7979 MadewithCreativeCommonsmostup-to-dateversion.xml:8507 MadewithCreativeCommonsmostup-to-dateversion.xml:8729 MadewithCreativeCommonsmostup-to-dateversion.xml:9199
msgid "Profile written by Sarah Hinchliff Pearson"
msgstr "Профиль, написанный Сарой Хинчлиф Пирсон"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3565
msgid ""
"Ártica provides online courses and consulting services focused on how to use "
"digital technology to share knowledge and enable collaboration in arts and "
"culture. Founded in 2011 in Uruguay."
msgstr ""
"Ártica предоставляет онлайн-курсы и консалтинговые услуги, ориентированные "
"на то, как использовать цифровые технологии для обмена знаниями и "
"обеспечения сотрудничества в области искусства и культуры. Основан в 2011 "
"году в Уругвае."

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3570
msgid "<ulink url=\"http://www.articaonline.com\"/>"
msgstr "<ulink url=\"http://www.articaonline.com\"/>"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3572
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging for custom "
"services"
msgstr ""
"<emphasis role=\"strong\">Модель доходов</emphasis>: взимание платы за "
"пользовательские услуги"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3575
msgid "<emphasis role=\"strong\">Interview date</emphasis>: March 9, 2016"
msgstr "<emphasis role=\"strong\">Дата собеседования</emphasis>: 9 марта 2016 г"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3577
msgid ""
"<emphasis role=\"strong\">Interviewees</emphasis>: Mariana Fossatti and "
"Jorge Gemetto, cofounders"
msgstr ""
"<emphasis role=\"strong\">Интервьюируемые</emphasis>: Мариана Фоссатти и "
"Хорхе Геметто, соучредители"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3582
msgid ""
"The story of Mariana Fossatti and Jorge Gemetto’s business, Ártica, is the "
"ultimate example of DIY. Not only are they successful entrepreneurs, the "
"niche in which their small business operates is essentially one they built "
"themselves."
msgstr ""
"История бизнеса Марианы Фоссатти и Хорхе Геметто, Ártica, - это ярчайший "
"пример DIY. Они не только успешные предприниматели, но и ниша, в которой "
"работает их малый бизнес, по сути, создана ими самими."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3588
msgid "Their dream jobs didn’t exist, so they created them."
msgstr "Их сновидений не существовало, поэтому они создали их."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3591
msgid ""
"In 2011, Mariana was a sociologist working for an international organization "
"to develop research and online education about rural-development "
"issues. Jorge was a psychologist, also working in online education. Both "
"were bloggers and heavy users of social media, and both had a passion for "
"arts and culture. They decided to take their skills in digital technology "
"and online learning and apply them to a topic area they loved. They launched "
"Ártica, an online business that provides education and consulting for people "
"and institutions creating artistic and cultural projects on the Internet."
msgstr ""
"В 2011 году Мариана была социологом, работавшим в международной организации "
"по развитию исследований и онлайн-образования по вопросам развития сельских "
"районов. Хорхе был психологом, также работая в онлайн-образовании. Оба были "
"блоггерами и тяжелыми пользователями социальных сетей, и оба были увлечены "
"искусством и культурой. Они решили взять свои навыки в области цифровых "
"технологий и онлайн-обучения и применить их к теме, которую они любили. Они "
"запустили Ártica, онлайн-бизнес, который предоставляет образование и "
"консультации для людей и учреждений, создающих художественные и культурные "
"проекты в Интернете."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3603
msgid ""
"Ártica feels like a uniquely twenty-first century business. The small "
"company has a global online presence with no physical offices. Jorge and "
"Mariana live in Uruguay, and the other two full-time employees, who Jorge "
"and Mariana have never actually met in person, live in Spain. They started "
"by creating a MOOC (massive open online course) about remix culture and "
"collaboration in the arts, which gave them a direct way to reach an "
"international audience, attracting students from across Latin America and "
"Spain.  In other words, it is the classic Internet story of being able to "
"directly tap into an audience without relying upon gatekeepers or "
"intermediaries."
msgstr ""
"Ártica - уникальный бизнес XXI века. Небольшая компания имеет глобальное "
"онлайн-присутствие без физических офисов. Хорхе и Мариана живут в Уругвае, а "
"остальные два штатных работника, которых Хорхе и Мариана никогда не "
"встречались лично, живут в Испании. Они начали с создания MOOC (массивный "
"открытый онлайн-курс) о ремикс-культуре и сотрудничестве в области "
"искусства, что дало им прямой способ охватить международную аудиторию, "
"привлекая студентов со всей Латинской Америки и Испании. Иными словами, это "
"классический интернет-история о том, чтобы иметь возможность напрямую "
"подключиться к аудитории, не полагаясь на привратников или посредников."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3616
msgid ""
"Ártica offers personalized education and consulting services, and helps "
"clients implement projects. All of these services are customized. They call "
"it an <quote>artisan</quote> process because of the time and effort it takes "
"to adapt their work for the particular needs of students and "
"clients. <quote>Each student or client is paying for a specific solution to "
"his or her problems and questions,</quote> Mariana said. Rather than sell "
"access to their content, they provide it for free and charge for the "
"personalized services."
msgstr ""
"Артика предлагает индивидуальные образовательные и консультационные услуги, "
"а также помогает клиентам реализовывать проекты. Все эти услуги "
"предоставляются по индивидуальному заказу. Они называют это "
"<quote>кустарным</quote> процессом из-за времени и усилий, которые требуются "
"для адаптации их работы к конкретным потребностям студентов и клиентов. "
"<quote>Каждый студент или клиент платит за конкретное решение своих проблем "
"и вопросов,</quote> - говорит Мариана. Вместо того чтобы продавать доступ к "
"своему контенту, они предоставляют его бесплатно и берут плату за "
"индивидуальные услуги."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3627
msgid ""
"When they started, they offered a smaller number of courses designed to "
"attract large audiences. <quote>Over the years, we realized that online "
"communities are more specific than we thought,</quote> Mariana said. Ártica "
"now provides more options for classes and has lower enrollment in each "
"course. This means they can provide more attention to individual students "
"and offer classes on more specialized topics."
msgstr ""
"Когда они начинали, то предлагали меньшее количество курсов, рассчитанных на "
"большую аудиторию. <quote>С годами мы поняли, что онлайн-сообщества более "
"специфичны, чем мы думали,</quote> - говорит Мариана. Теперь Ártica "
"предлагает больше вариантов занятий, но при этом количество слушателей на "
"каждом курсе меньше. Это означает, что они могут уделять больше внимания "
"отдельным студентам и предлагать занятия по более специализированным темам."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3636
msgid ""
"Online courses are their biggest revenue stream, but they also do more than "
"a dozen consulting projects each year, ranging from digitization to event "
"planning to marketing campaigns. Some are significant in scope, particularly "
"when they work with cultural institutions, and some are smaller projects "
"commissioned by individual artists."
msgstr ""
"Онлайн-курсы являются их самым большим потоком доходов, но они также делают "
"более десятка консалтинговых проектов каждый год, начиная от цифровизации до "
"планирования событий до маркетинговых кампаний. Некоторые из них имеют "
"значительный размах, особенно когда они работают с культурными учреждениями, "
"а некоторые из них представляют собой небольшие проекты по заказу отдельных "
"художников."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3644
msgid ""
"Ártica also seeks out public and private funding for specific "
"projects. Sometimes, even if they are unsuccessful in subsidizing a project "
"like a new course or e-book, they will go ahead because they believe in "
"it. They take the stance that every new project leads them to something new, "
"every new resource they create opens new doors."
msgstr ""
"Ártica также ищет государственное и частное финансирование для конкретных "
"проектов. Иногда, даже если им не удается субсидировать проект, как новый "
"курс или электронная книга, они будут идти вперед, потому что они верят в "
"него. Они придерживаются позиции, что каждый новый проект приводит их к чему-"
"то новому, каждый новый ресурс, который они создают, открывает новые двери."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3652
msgid ""
"Ártica relies heavily on their free Creative Commons–licensed content to "
"attract new students and clients. Everything they create—online education, "
"blog posts, videos—is published under an Attribution-ShareAlike license (CC "
"BY-SA). <quote>We use a ShareAlike license because we want to give the "
"greatest freedom to our students and readers, and we also want that freedom "
"to be viral,</quote> Jorge said. For them, giving others the right to reuse "
"and remix their content is a fundamental value. <quote>How can you offer an "
"online educational service without giving permission to download, make and "
"keep copies, or print the educational resources?</quote> Jorge "
"said. <quote>If we want to do the best for our students—those who trust in "
"us to the point that they are willing to pay online without face-to-face "
"contact—we have to offer them a fair and ethical agreement.</quote>"
msgstr ""
"Для привлечения новых студентов и клиентов компания Artica в значительной "
"степени опирается на свой бесплатный контент с лицензией Creative Commons. "
"Все, что они создают - онлайн-обучение, записи в блогах, видео - публикуется "
"под лицензией Attribution-ShareAlike (CC BY-SA). <quote>Мы используем "
"лицензию ShareAlike, потому что хотим предоставить максимальную свободу "
"нашим студентам и читателям, и мы также хотим, чтобы эта свобода была "
"вирусной,</quote> - говорит Хорхе. Для них предоставление другим права на "
"повторное использование и ремикс их контента является основополагающей "
"ценностью. <quote>Как можно предлагать образовательные онлайн-услуги, не "
"давая разрешения на скачивание, создание и хранение копий или распечатку "
"образовательных ресурсов?</quote> - говорит Хорхе. <quote>Если мы хотим "
"сделать все возможное для наших студентов - тех, кто доверяет нам настолько, "
"что готов платить за обучение онлайн без личного контакта, - мы должны "
"предложить им справедливое и этичное соглашение.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3668
msgid ""
"They also believe sharing their ideas and expertise openly helps them build "
"their reputation and visibility. People often share and cite their work. A "
"few years ago, a publisher even picked up one of their e-books and "
"distributed printed copies. Ártica views reuse of their work as a way to "
"open up new opportunities for their business."
msgstr ""
"Они также считают, что обмен своими идеями и опытом открыто помогает им "
"строить свою репутацию и видимость. Люди часто делятся и цитируют свою "
"работу. Несколько лет назад издатель даже взял одну из своих электронных "
"книг и распространил печатные копии. Ártica рассматривает повторное "
"использование своей работы как способ открыть новые возможности для своего "
"бизнеса."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3676
msgid ""
"This belief that openness creates new opportunities reflects another "
"belief—in serendipity. When describing their process for creating content, "
"they spoke of all of the spontaneous and organic ways they find "
"inspiration. <quote>Sometimes, the collaborative process starts with a "
"conversation between us, or with friends from other projects,</quote> Jorge "
"said. <quote>That can be the first step for a new blog post or another "
"simple piece of content, which can evolve to a more complex product in the "
"future, like a course or a book.</quote>"
msgstr ""
"Вера в то, что открытость создает новые возможности, отражает и другую веру -"
" в серендипичность. Описывая свой процесс создания контента, они рассказали "
"обо всех спонтанных и органичных способах, с помощью которых они находят "
"вдохновение. <quote>Иногда совместный процесс начинается с разговора между "
"нами или с друзьями из других проектов,</quote> - говорит Хорхе. <quote>Это "
"может стать первым шагом к созданию нового поста в блоге или другого "
"простого контента, который в будущем может превратиться в более сложный "
"продукт, например в курс или книгу.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3687
msgid ""
"Rather than planning their work in advance, they let their creative process "
"be dynamic. <quote>This doesn’t mean that we don’t need to work hard in "
"order to get good professional results, but the design process is more "
"flexible,</quote> Jorge said. They share early and often, and they adjust "
"based on what they learn, always exploring and testing new ideas and ways of "
"operating. In many ways, for them, the process is just as important as the "
"final product."
msgstr ""
"Вместо того, чтобы планировать свою работу заранее, они позволяют их "
"творческий процесс быть динамичным. <quote> Это не означает, что нам не "
"нужно много работать, чтобы получить хорошие профессиональные результаты, но "
"процесс проектирования более гибкий, </quote> Хорхе сказал. Они делятся рано "
"и часто, и они корректируются на основе того, что они узнают, всегда изучают "
"и тестируют новые идеи и способы работы. Во многих отношениях для них "
"процесс так же важен, как и конечный продукт."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3697
msgid ""
"People and relationships are also just as important, sometimes "
"more. <quote>In the educational and cultural business, it is more important "
"to pay attention to people and process, rather than content or specific "
"formats or materials,</quote> Mariana said.  <quote>Materials and content "
"are fluid. The important thing is the relationships.</quote>"
msgstr ""
"Люди и отношения также не менее, а иногда и более важны. <quote>В "
"образовательном и культурном бизнесе важнее обращать внимание на людей и "
"процесс, а не на содержание или конкретные форматы или материалы,</quote> - "
"говорит Мариана.  <quote>Материалы и содержание изменчивы. Главное - это "
"отношения.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3705
msgid ""
"Ártica believes in the power of the network. They seek to make connections "
"with people and institutions across the globe so they can learn from them "
"and share their knowledge."
msgstr ""
"Ártica верит в силу сети. Они стремятся установить связи с людьми и "
"учреждениями по всему миру, чтобы они могли учиться у них и делиться своими "
"знаниями."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3710
msgid ""
"At the core of everything Ártica does is a set of values.  <quote>Good "
"content is not enough,</quote> Jorge said. <quote>We also think that it is "
"very important to take a stand for some things in the cultural "
"sector.</quote> Mariana and Jorge are activists. They defend free culture "
"(the movement promoting the freedom to modify and distribute creative work) "
"and work to demonstrate the intersection between free culture and other "
"social-justice movements. Their efforts to involve people in their work and "
"enable artists and cultural institutions to better use technology are all "
"tied closely to their belief system.  Ultimately, what drives their work is "
"a mission to democratize art and culture."
msgstr ""
"В основе всего, что делает Ártica, лежит набор ценностей.  <quote>Хорошего "
"контента недостаточно,</quote> - говорит Хорхе. <quote>Мы также считаем, что "
"очень важно отстаивать некоторые вещи в культурном секторе.</quote> Мариана "
"и Хорхе - активисты. Они защищают свободную культуру (движение за свободу "
"изменения и распространения творческих работ) и работают над тем, чтобы "
"продемонстрировать пересечение свободной культуры с другими движениями за "
"социальную справедливость. Их усилия по вовлечению людей в свою работу и "
"предоставлению художникам и культурным учреждениям возможности более "
"эффективно использовать технологии тесно связаны с их системой убеждений.  В "
"конечном итоге их работа направлена на демократизацию искусства и культуры."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3724
msgid ""
"Of course, Ártica also has to make enough money to cover its expenses. Human "
"resources are, by far, their biggest expense. They tap a network of "
"collaborators on a case-by-case basis and hire contractors for specific "
"projects. Whenever possible, they draw from artistic and cultural resources "
"in the commons, and they rely on free software. Their operation is small, "
"efficient, and sustainable, and because of that, it is a success."
msgstr ""
"Конечно, Ártica также должна зарабатывать достаточно денег, чтобы покрывать "
"свои расходы. Человеческие ресурсы - это, безусловно, самая большая статья "
"расходов. Они используют сеть коллабораторов в каждом конкретном случае и "
"нанимают подрядчиков для конкретных проектов. По возможности они используют "
"художественные и культурные ресурсы, находящиеся в открытом доступе, и "
"полагаются на свободное программное обеспечение. Их деятельность невелика, "
"эффективна и устойчива, и именно поэтому она успешна."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3732
msgid ""
"<quote>There are lots of people offering online courses,</quote> Jorge "
"said. <quote>But it is easy to differentiate us. We have an approach that is "
"very specific and personal.</quote> Ártica’s model is rooted in the personal "
"at every level. For Mariana and Jorge, success means doing what brings them "
"personal meaning and purpose, and doing it sustainably and collaboratively."
msgstr ""
"<quote>Сейчас много людей предлагают онлайн-курсы,</quote> - сказал Хорхе. "
"<quote>Но нас легко отличить. У нас очень специфический и индивидуальный "
"подход.</quote> Модель Ártica укоренена в личности на каждом уровне. Для "
"Марианы и Хорхе успех означает делать то, что приносит им личный смысл и "
"цель, и делать это устойчиво и в сотрудничестве."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3740
msgid ""
"In their work with younger artists, Mariana and Jorge try to emphasize that "
"this model of success is just as valuable as the picture of success we get "
"from the media. <quote>If they seek only the traditional type of success, "
"they will get frustrated,</quote> Mariana said. <quote>We try to show them "
"another image of what it looks like.</quote>"
msgstr ""
"В своей работе с молодыми художниками Мариана и Хорхе стараются подчеркнуть, "
"что эта модель успеха не менее ценна, чем та, которую мы получаем из средств "
"массовой информации. <quote>Если они будут искать только традиционный тип "
"успеха, они разочаруются, </quote>говорит Мариана. <quote>Мы стараемся "
"показать им другой образ того, как это выглядит.</quote>"

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3749
msgid "Blender Institute"
msgstr "Институт Блендера"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3755
msgid ""
"The Blender Institute is an animation studio that creates 3-D films using "
"Blender software. Founded in 2006 in the Netherlands."
msgstr ""
"The Blender Institute - анимационная студия, создающая трехмерные фильмы с "
"помощью программы Blender. Основана в 2006 году в Нидерландах."

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3760
#, fuzzy
msgid "<ulink url=\"http://www.blender.org\"/>"
msgstr "<ulink url=\"http://www.blender.org\"/>"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3762
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: crowdfunding "
"(subscription-based), charging for physical copies, selling merchandise"
msgstr ""
"<emphasis role=\"strong\">Модель дохода</emphasis>: краудфандинг (на основе "
"подписки), взимание платы за физические копии, продажа товаров"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3766
msgid "<emphasis role=\"strong\">Interview date</emphasis>: March 8, 2016"
msgstr "<emphasis role=\"strong\">Дата собеседования</emphasis>: 8 марта 2016 г"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3768
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: Francesco Siddi, "
"production coordinator"
msgstr ""
"<emphasis role=\"strong\">Интервьюируемый</emphasis>: Франческо Сидди, "
"координатор производства"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3773
msgid ""
"For Ton Roosendaal, the creator of Blender software and its related "
"entities, sharing is practical. Making their 3-D content creation software "
"available under a free software license has been integral to its development "
"and popularity. Using that software to make movies that were licensed with "
"Creative Commons pushed that development even further. Sharing enables "
"people to participate and to interact with and build upon the technology and "
"content they create in a way that benefits Blender and its community in "
"concrete ways."
msgstr ""
"Для Тона Розендаля, создателя программного обеспечения Blender и связанных с "
"ним организаций, совместное использование - это практично. Предоставление "
"своего программного обеспечения для создания трехмерного контента под "
"свободной лицензией стало неотъемлемой частью его развития и популярности. "
"Использование этого программного обеспечения для создания фильмов, "
"лицензированных Creative Commons, продвинуло это развитие еще дальше. "
"Совместное использование позволяет людям участвовать, взаимодействовать с "
"технологией и контентом, которые они создают, и развивать их таким образом, "
"что это приносит конкретную пользу Blender и его сообществу."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3784
msgid ""
"Each open-movie project Blender runs produces a host of openly licensed "
"outputs, not just the final film itself but all of the source material as "
"well. The creative process also enhances the development of the Blender "
"software because the technical team responds directly to the needs of the "
"film production team, creating tools and features that make their lives "
"easier. And, of course, each project involves a long, rewarding process for "
"the creative and technical community working together."
msgstr ""
"Каждый открытый кинопроект Blender создает множество открытых лицензионных "
"продуктов, причем не только конечный фильм, но и все исходные материалы. "
"Творческий процесс также способствует развитию программного обеспечения "
"Blender, поскольку техническая команда напрямую реагирует на потребности "
"команды кинопроизводителей, создавая инструменты и функции, которые "
"облегчают им жизнь. И, конечно, каждый проект - это долгий и плодотворный "
"процесс совместной работы творческого и технического сообщества."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3794
msgid ""
"Rather than just talking about the theoretical benefits of sharing and free "
"culture, Ton is very much about doing and making free culture. Blender’s "
"production coordinator Francesco Siddi told us, <quote>Ton believes if you "
"don’t make content using your tools, then you’re not doing anything.</quote>"
msgstr ""
"Вместо того чтобы просто говорить о теоретических преимуществах совместного "
"использования и свободной культуры, Тон очень много говорит о том, как "
"делать и создавать свободную культуру. Координатор производства Blender "
"Франческо Сидди сказал нам: <quote>Тон считает, что если вы не делаете "
"контент, используя свои инструменты, то вы ничего не делаете.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3801
msgid ""
"Blender’s history begins in the late 1990s, when Ton created the Blender "
"software. Originally, the software was an in-house resource for his "
"animation studio based in the Netherlands.  Investors became interested in "
"the software, so he began marketing the software to the public, offering a "
"free version in addition to a paid version. Sales were disappointing, and "
"his investors gave up on the endeavor in the early 2000s. He made a deal "
"with investors—if he could raise enough money, he could then make the "
"Blender software available under the GNU General Public License."
msgstr ""
"История Blender начинается в конце 1990-х годов, когда Тон создал "
"программное обеспечение Blender. Изначально программа была внутренним "
"ресурсом его анимационной студии, расположенной в Нидерландах.  Инвесторы "
"заинтересовались программой, и он начал продвигать ее на рынок, предлагая "
"бесплатную версию в дополнение к платной. Продажи были неутешительными, и в "
"начале 2000-х годов инвесторы отказались от этой затеи. Он заключил сделку с "
"инвесторами - если ему удастся собрать достаточно денег, то он сможет "
"сделать программное обеспечение Blender доступным по лицензии GNU General "
"Public License."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3812
msgid ""
"This was long before Kickstarter and other online crowdfunding sites "
"existed, but Ton ran his own version of a crowdfunding campaign and quickly "
"raised the money he needed. The Blender software became freely available for "
"anyone to use. Simply applying the General Public License to the software, "
"however, was not enough to create a thriving community around it. Francesco "
"told us, <quote>Software of this complexity relies on people and their "
"vision of how people work together. Ton is a fantastic community builder and "
"manager, and he put a lot of work into fostering a community of developers "
"so that the project could live.</quote>"
msgstr ""
"Это было задолго до появления Kickstarter и других краудфандинговых сайтов, "
"но Тон провел свою собственную версию краудфандинговой кампании и быстро "
"собрал необходимую сумму. Программное обеспечение Blender стало свободно "
"доступным для всех желающих. Однако простого применения Стандартной "
"общественной лицензии к программному обеспечению было недостаточно, чтобы "
"создать вокруг него процветающее сообщество. Франческо сказал нам: "
"<quote>Программное обеспечение такой сложности зависит от людей и их видения "
"того, как люди работают вместе. Тон - фантастический организатор и "
"руководитель сообщества, и он приложил много усилий для создания сообщества "
"разработчиков, чтобы проект мог жить.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3825
msgid ""
"Like any successful free and open-source software project, Blender developed "
"quickly because the community could make fixes and "
"improvements. <quote>Software should be free and open to hack,</quote> "
"Francesco said. <quote>Otherwise, everyone is doing the same thing in the "
"dark for ten years.</quote> Ton set up the Blender Foundation to oversee and "
"steward the software development and maintenance."
msgstr ""
"Как и любой успешный проект бесплатного программного обеспечения с открытым "
"исходным кодом, Blender быстро развивался, потому что сообщество могло "
"вносить исправления и улучшения. <quote>Программное обеспечение должно быть "
"бесплатным и открытым для взлома,</quote> - говорит Франческо. <quote>Иначе "
"все будут делать одно и то же в темноте в течение десяти лет.</quote> Тон "
"создал Blender Foundation для контроля и управления разработкой и поддержкой "
"программного обеспечения."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3834
msgid ""
"After a few years, Ton began looking for new ways to push development of the "
"software. He came up with the idea of creating CC-licensed films using the "
"Blender software. Ton put a call online for all interested and skilled "
"artists. Francesco said the idea was to get the best artists available, put "
"them in a building together with the best developers, and have them work "
"together.  They would not only produce high-quality openly licensed content, "
"they would improve the Blender software in the process."
msgstr ""
"Спустя несколько лет Тон начал искать новые пути для развития программного "
"обеспечения. Ему пришла в голову идея создавать фильмы с лицензией CC, "
"используя программу Blender. Тон объявил в Интернете конкурс для всех "
"заинтересованных и опытных художников. Франческо сказал, что идея "
"заключается в том, чтобы собрать лучших художников, поселить их в одном "
"здании с лучшими разработчиками и заставить работать вместе.  Они не только "
"создадут высококачественный контент с открытой лицензией, но и улучшат "
"программное обеспечение Blender."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3844
msgid ""
"They turned to crowdfunding to subsidize the costs of the project.  They had "
"about twenty people working full-time for six to ten months, so the costs "
"were significant. Francesco said that when their crowdfunding campaign "
"succeeded, people were astounded.  <quote>The idea that making money was "
"possible by producing CC-licensed material was mind-blowing to "
"people,</quote> he said.  <quote>They were like, <quote>I have to see it to "
"believe it.</quote></quote>"
msgstr ""
"Они обратились к краудфандингу, чтобы покрыть расходы на проект.  Около "
"двадцати человек работали полный рабочий день в течение шести-десяти "
"месяцев, поэтому расходы были значительными. Франческо говорит, что когда их "
"краудфандинговая кампания увенчалась успехом, люди были поражены.  "
"<quote>Идея о том, что можно зарабатывать деньги, создавая материалы под "
"лицензией CC, была для людей просто умопомрачительной,</quote> - сказал он.  "
"<quote>Они говорили: Я должен увидеть это, чтобы поверить.</quote></quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3854
msgid ""
"The first film, which was released in 2006, was an experiment. It was so "
"successful that Ton decided to set up the Blender Institute, an entity "
"dedicated to hosting open-movie projects. The Blender Institute’s next "
"project was an even bigger success. The film, Big Buck Bunny, went viral, "
"and its animated characters were picked up by marketers."
msgstr ""
"Первый фильм, который был выпущен в 2006 году, был экспериментом. Это было "
"настолько успешно, что Тон решил создать Blender Institute, организацию, "
"посвященную размещению проектов с открытым небом. Следующий проект Blender "
"Institute’s был еще большим успехом. Фильм, Большой Бак Банни, стал "
"вирусным, и его анимированные персонажи были подхвачены маркетологами."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3862
msgid ""
"Francesco said that, over time, the Blender Institute projects have gotten "
"bigger and more prominent. That means the filmmaking process has become more "
"complex, combining technical experts and artists who focus on "
"storytelling. Francesco says the process is almost on an industrial scale "
"because of the number of moving parts. This requires a lot of specialized "
"assistance, but the Blender Institute has no problem finding the talent it "
"needs to help on projects. <quote>Blender hardly does any recruiting for "
"film projects because the talent emerges naturally,</quote> Francesco "
"said. <quote>So many people want to work with us, and we can’t always hire "
"them because of budget constraints.</quote>"
msgstr ""
"Франческо говорит, что со временем проекты Института Blender становятся все "
"масштабнее и масштабнее. Это означает, что процесс создания фильмов стал "
"более сложным, объединив технических специалистов и художников, которые "
"сосредоточены на создании историй. Франческо говорит, что из-за большого "
"количества движущихся частей этот процесс почти достиг промышленных "
"масштабов. Это требует большого количества специализированной помощи, но "
"Институт Blender без проблем находит талантливых людей, которые помогают ему "
"в проектах. <quote>Blender почти не набирает сотрудников для кинопроектов, "
"потому что таланты появляются сами собой,</quote> - говорит Франческо. "
"<quote>Так много людей хотят работать с нами, но мы не всегда можем нанять "
"их из-за бюджетных ограничений.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3875
msgid ""
"Blender has had a lot of success raising money from its community over the "
"years. In many ways, the pitch has gotten easier to make.  Not only is "
"crowdfunding simply more familiar to the public, but people know and trust "
"Blender to deliver, and Ton has developed a reputation as an effective "
"community leader and visionary for their work. <quote>There is a whole "
"community who sees and understands the benefit of these projects,</quote> "
"Francesco said."
msgstr ""
"За прошедшие годы Blender добился немалых успехов в привлечении денег от "
"своего сообщества. Во многих отношениях это стало проще сделать.  "
"Краудфандинг не только стал более привычным для публики, но люди знают и "
"доверяют Blender, а Тон завоевал репутацию эффективного лидера сообщества и "
"видения своей работы. <quote>Есть целое сообщество, которое видит и понимает "
"пользу этих проектов,</quote> - говорит Франческо."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3884
msgid ""
"While these benefits of each open-movie project make a compelling pitch for "
"crowdfunding campaigns, Francesco told us the Blender Institute has found "
"some limitations in the standard crowdfunding model where you propose a "
"specific project and ask for funding.  <quote>Once a project is over, "
"everyone goes home,</quote> he said. <quote>It is great fun, but then it "
"ends. That is a problem.</quote>"
msgstr ""
"Хотя эти преимущества каждого проекта открытого кино являются убедительным "
"аргументом в пользу краудфандинговых кампаний, Франческо рассказал нам, что "
"институт Blender обнаружил некоторые ограничения в стандартной модели "
"краудфандинга, когда вы предлагаете конкретный проект и просите о "
"финансировании.  <quote>Когда проект завершен, все расходятся по домам,</"
"quote> - сказал он. <quote>Это очень весело, но потом все заканчивается. Это "
"проблема.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3893
msgid ""
"To make their work more sustainable, they needed a way to receive ongoing "
"support rather than on a project-by-project basis. Their solution is Blender "
"Cloud, a subscription-style crowdfunding model akin to the online "
"crowdfunding platform, Patreon. For about ten euros each month, subscribers "
"get access to download everything the Blender Institute produces—software, "
"art, training, and more.  All of the assets are available under an "
"Attribution license (CC BY) or placed in the public domain (CC0), but they "
"are initially made available only to subscribers. Blender Cloud enables "
"subscribers to follow Blender’s movie projects as they develop, sharing "
"detailed information and content used in the creative process. Blender Cloud "
"also has extensive training materials and libraries of characters and other "
"assets used in various projects."
msgstr ""
"Чтобы сделать свою работу более устойчивой, им нужен был способ получать "
"постоянную поддержку, а не от проекта к проекту. Их решение - Blender Cloud, "
"модель краудфандинга по подписке, схожая с онлайновой краудфандинговой "
"платформой Patreon. За десять евро в месяц подписчики получают доступ к "
"скачиванию всего, что производит Blender Institute - программного "
"обеспечения, иллюстраций, тренингов и многого другого.  Все материалы "
"доступны по лицензии Attribution (CC BY) или переведены в общественное "
"достояние (CC0), но изначально они доступны только подписчикам. Blender "
"Cloud позволяет подписчикам следить за кинопроектами Blender по мере их "
"развития, делиться подробной информацией и контентом, используемым в "
"творческом процессе. В Blender Cloud также есть обширные обучающие материалы "
"и библиотеки персонажей и других активов, используемых в различных проектах."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3908
msgid ""
"The continuous financial support provided by Blender Cloud subsidizes five "
"to six full-time employees at the Blender Institute. Francesco says their "
"goal is to grow their subscriber base. <quote>This is our freedom,</quote> "
"he told us, <quote>and for artists, freedom is everything.</quote>"
msgstr ""
"Постоянная финансовая поддержка, оказываемая Blender Cloud, позволяет "
"содержать пять-шесть сотрудников Института Blender на полный рабочий день. "
"Франческо говорит, что их цель - увеличить базу подписчиков. <quote>Это наша "
"свобода,</quote> - сказал он нам, <quote>а для художников свобода - это "
"все.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3915
msgid ""
"Blender Cloud is the primary revenue stream of the Blender Institute. The "
"Blender Foundation is funded primarily by donations, and that money goes "
"toward software development and maintenance. The revenue streams of the "
"Institute and Foundation are deliberately kept separate. Blender also has "
"other revenue streams, such as the Blender Store, where people can purchase "
"DVDs, T-shirts, and other Blender products."
msgstr ""
"Blender Cloud является основным источником дохода Blender Institute. Фонд "
"Blender финансируется в основном за счет пожертвований, и эти деньги идут на "
"разработку и обслуживание программного обеспечения. Потоки доходов Института "
"и Фонда намеренно хранятся отдельно. Blender также имеет другие потоки "
"доходов, такие как Blender Store, где люди могут покупать DVD, футболки и "
"другие продукты Blender."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3924
msgid ""
"Ton has worked on projects relating to his Blender software for nearly "
"twenty years. Throughout most of that time, he has been committed to making "
"the software and the content produced with the software free and "
"open. Selling a license has never been part of the business model."
msgstr ""
"Тон работал над проектами, связанными с его программным обеспечением Blender "
"в течение почти двадцати лет. На протяжении большей части этого времени он "
"был привержен тому, чтобы сделать программное обеспечение и контент, "
"производимый с программным обеспечением свободным и открытым. Продажа "
"лицензии никогда не была частью бизнес-модели."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3931
msgid ""
"Since 2006, he has been making films available along with all of their "
"source material. He says he has hardly ever seen people stepping into "
"Blender’s shoes and trying to make money off of their content. Ton believes "
"this is because the true value of what they do is in the creative and "
"production process. <quote>Even when you share everything, all your original "
"sources, it still takes a lot of talent, skills, time, and budget to "
"reproduce what you did,</quote> Ton said."
msgstr ""
"С 2006 года он делает фильмы доступными вместе со всеми их исходными "
"материалами. Он говорит, что вряд ли когда-либо видел людей, вступающих в "
"обувь Blender’s и пытающихся заработать деньги на своем контенте. Тон "
"считает, что это потому, что истинная ценность того, что они делают, "
"заключается в творческом и производственном процессе. <quote> Даже когда вы "
"делитесь всем, всеми вашими оригинальными источниками, все еще требуется "
"много таланта, навыков, времени и бюджета, чтобы воспроизвести то, что вы "
"сделали, </quote> Тон сказал."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3941
msgid "For Ton and Blender, it all comes back to doing."
msgstr "Для Тона и Бендера все возвращается к делу."

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3945
msgid "Cards Against Humanity"
msgstr "Карты против человечества"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3951
msgid ""
"Cards Against Humanity is a private, for-profit company that makes a popular "
"party game by the same name. Founded in 2011 in the U.S."
msgstr ""
"Cards Against Humanity - частная, прибыльная компания, которая делает "
"популярную партийную игру под тем же названием. Основан в 2011 году в США."

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3956
#, fuzzy
msgid "<ulink url=\"http://www.cardsagainsthumanity.com\"/>"
msgstr "<ulink url=\"http://www.cardsagainsthumanity.com\"/>"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3958
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging for physical "
"copies"
msgstr ""
"<emphasis role=\"strong\">Модель доходов</emphasis>: взимание платы за "
"пользовательские услуги"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3961
msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 3, 2016"
msgstr ""
"<emphasis role=\"strong\">Дата просмотра </emphasis>: 3 февраля 2016 года"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3964
msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Max Temkin, cofounder"
msgstr ""
"<emphasis role=\"strong\">Интервьюируемый</emphasis>: Макс Темкин, "
"соучредитель"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3969
msgid ""
"If you ask cofounder Max Temkin, there is nothing particularly interesting "
"about the Cards Against Humanity business model.  <quote>We make a "
"product. We sell it for money. Then we spend less money than we "
"make,</quote> Max said."
msgstr ""
"Если спросить соучредителя Макса Темкина, то в бизнес-модели Cards Against "
"Humanity нет ничего особенно интересного.  <quote>Мы производим продукт. Мы "
"продаем его за деньги. Затем мы тратим меньше денег, чем зарабатываем,</"
"quote> - говорит Макс."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3975
msgid ""
"He is right. Cards Against Humanity is a simple party game, modeled after "
"the game Apples to Apples. To play, one player asks a question or "
"fill-in-the-blank statement from a black card, and the other players submit "
"their funniest white card in response.  The catch is that all of the cards "
"are filled with crude, gruesome, and otherwise awful things. For the right "
"kind of people (<quote>horrible people,</quote> according to Cards Against "
"Humanity advertising), this makes for a hilarious and fun game."
msgstr ""
"Он прав. Cards Against Humanity - это простая игра для вечеринок, созданная "
"по образцу игры Apples to Apples. В игре один игрок задает вопрос или "
"утверждение с черной карты, а другие игроки выкладывают в ответ свои самые "
"смешные белые карты.  Загвоздка в том, что все карточки заполнены грубыми, "
"жуткими и другими ужасными вещами. Для правильных людей (<quote>ужасных "
"людей</quote>, как утверждает реклама Cards Against Humanity) это будет "
"уморительная и веселая игра."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3985
msgid ""
"The revenue model is simple. Physical copies of the game are sold for a "
"profit. And it works. At the time of this writing, Cards Against Humanity is "
"the number-one best-selling item out of all toys and games on Amazon. There "
"are official expansion packs available, and several official themed packs "
"and international editions as well."
msgstr ""
"Модель доходов проста. Физические копии игры продаются за прибыль. И это "
"работает. На момент написания этой статьи Cards Against Humanity является "
"самым продаваемым продуктом номер один из всех игрушек и игр на Amazon. "
"Существуют официальные пакеты расширения, а также несколько официальных "
"тематических пакетов и международных изданий."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3993
msgid ""
"But Cards Against Humanity is also available for free. Anyone can download a "
"digital version of the game on the Cards Against Humanity website. More than "
"one million people have downloaded the game since the company began tracking "
"the numbers."
msgstr ""
"Но карты против человечества также доступны бесплатно. Каждый может скачать "
"цифровую версию игры на сайте Cards Against Humanity. Более миллиона человек "
"загрузили игру с тех пор, как компания начала отслеживать цифры."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:3999
msgid ""
"The game is available under an Attribution-NonCommercial-ShareAlike license "
"(CC BY-NC-SA). That means, in addition to copying the game, anyone can "
"create new versions of the game as long as they make it available under the "
"same noncommercial terms. The ability to adapt the game is like an entire "
"new game unto itself."
msgstr ""
"Игра доступна по лицензии Attribution-NonCommercial-ShareAlike (CC BY-NC-SA)"
". Это означает, что в дополнение к копированию игры каждый может создавать "
"новые версии игры, если они делают ее доступной в тех же некоммерческих "
"условиях. Способность адаптировать игру похожа на целую новую игру."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4007
msgid ""
"All together, these factors—the crass tone of the game and company, the free "
"download, the openness to fans remixing the game—give the game a massive "
"cult following."
msgstr ""
"Все вместе, эти факторы —Торный тон игры и компании, бесплатная загрузка, "
"открытость для фанатов, ремиксирующих игру—give игра массивный культ после."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4012
msgid ""
"Their success is not the result of a grand plan. Instead, Cards Against "
"Humanity was the last in a long line of games and comedy projects that Max "
"Temkin and his friends put together for their own amusement. As Max tells "
"the story, they made the game so they could play it themselves on New Year’s "
"Eve because they were too nerdy to be invited to other parties. The game was "
"a hit, so they decided to put it up online as a free PDF. People started "
"asking if they could pay to have the game printed for them, and eventually "
"they decided to run a Kickstarter to fund the printing.  They set their "
"Kickstarter goal at $4,000—and raised $15,000. The game was officially "
"released in May 2011."
msgstr ""
"Их успех не является результатом грандиозного плана. Вместо этого Cards "
"Against Humanity был последним в длинной линейке игр и комедийных проектов, "
"которые Макс Темкин и его друзья объединили для собственного развлечения. "
"Как рассказывает Макс, они сделали игру, чтобы играть в нее самостоятельно в "
"новогоднюю ночь, потому что они были слишком ботаны, чтобы быть "
"приглашенными на другие вечеринки. Игра была хитом, поэтому они решили "
"поставить ее онлайн как бесплатный PDF. Люди начали спрашивать, могут ли они "
"заплатить за то, чтобы игра была напечатана для них, и в конечном итоге они "
"решили запустить Kickstarter, чтобы финансировать печать. Они установили "
"свою цель Kickstarter в $4000 и подняли $15,000. Игра была официально "
"выпущена в мае 2011 года."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4025
msgid ""
"The game caught on quickly, and it has only grown more popular over "
"time. Max says the eight founders never had a meeting where they decided to "
"make it an ongoing business. <quote>It kind of just happened,</quote> he "
"said."
msgstr ""
"Игра захватывалась быстро, и со временем она стала только более популярной. "
"Макс говорит, что у восьми учредителей никогда не было встречи, где они "
"решили сделать это постоянным бизнесом. <quote> Это произошло, </quote> он "
"сказал."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4031
msgid ""
"But this tale of a <quote>happy accident</quote> belies marketing "
"genius. Just like the game, the Cards Against Humanity brand is irreverent "
"and memorable. It is hard to forget a company that calls the FAQ on their "
"website <quote>Your dumb questions.</quote>"
msgstr ""
"Но за этой историей о <quote>счастливом случае</quote> скрывается гений "
"маркетинга. Бренд Cards Against Humanity, как и сама игра, непочтителен и "
"запоминается. Трудно забыть компанию, которая называет FAQ на своем сайте "
"<quote>Ваши тупые вопросы</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4037
msgid ""
"Like most quality satire, however, there is more to the joke than vulgarity "
"and shock value. The company’s marketing efforts around Black Friday "
"illustrate this particularly well. For those outside the United States, "
"Black Friday is the term for the day after the Thanksgiving holiday, the "
"biggest shopping day of the year. It is an incredibly important day for "
"Cards Against Humanity, like it is for all U.S. retailers. Max said they "
"struggled with what to do on Black Friday because they didn’t want to "
"support what he called the <quote>orgy of consumerism</quote> the day has "
"become, particularly since it follows a day that is about being grateful for "
"what you have. In 2013, after deliberating, they decided to have an "
"Everything Costs $5 More sale."
msgstr ""
"Как и большинство качественных сатир, однако, есть больше шуток, чем "
"вульгарность и шоковая ценность. Маркетинговые усилия компании по Черной "
"пятнице иллюстрируют это особенно хорошо. Для тех, кто за пределами "
"Соединенных Штатов, Черная пятница - это термин для дня после Дня "
"благодарения, самого большого торгового дня года. Это невероятно важный день "
"для карт против человечества, как и для всех американских розничных "
"продавцов. Макс сказал, что они боролись с тем, что делать в Черную пятницу, "
"потому что они не хотели поддерживать то, что он назвал <quote>оргией "
"потребительства </quote>, что день стал, особенно с тех пор, как он следует "
"за днем, который заключается в том, чтобы быть благодарным за то, что у вас "
"есть. В 2013 году, после обсуждения, они решили, что все стоит $5 больше "
"продажи."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4050
msgid ""
"<quote>We sweated it out the night before Black Friday, wondering if our "
"fans were going to hate us for it,</quote> he said.  <quote>But it made us "
"laugh so we went with it. People totally caught the joke.</quote>"
msgstr ""
"<quote>Мы мучились в ночь перед \"Черной пятницей\", думая, не возненавидят "
"ли нас за это наши фанаты,</quote> - сказал он.  <quote>Но нам стало смешно, "
"и мы согласились. Люди прекрасно поняли шутку.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4056
msgid ""
"This sort of bold transparency delights the media, but more importantly, it "
"engages their fans. <quote>One of the most surprising things you can do in "
"capitalism is just be honest with people,</quote> Max said. <quote>It shocks "
"people that there is transparency about what you are doing.</quote>"
msgstr ""
"Такая смелая прозрачность восхищает СМИ, но, что еще важнее, она привлекает "
"их поклонников. <quote>Одна из самых удивительных вещей, которые можно "
"сделать в капитализме, - это просто быть честным с людьми,</quote> - говорит "
"Макс. <quote>Людей шокирует прозрачность того, что вы делаете.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4063
msgid ""
"Max also likened it to a grand improv scene. <quote>If we do something a "
"little subversive and unexpected, the public wants to be a part of the "
"joke.</quote> One year they did a Give Cards Against Humanity $5 event, "
"where people literally paid them five dollars for no reason. Their fans "
"wanted to make the joke funnier by making it successful. They made $70,000 "
"in a single day."
msgstr ""
"Макс также сравнил его с грандиозной импровизированной сценой. <quote> Если "
"мы делаем что-то немного подрывное и неожиданное, общественность хочет быть "
"частью шутки. </quote> Один год они сделали событие «Дай карты против "
"человечества» $5, где люди буквально заплатили им пять долларов без причины. "
"Их поклонники хотели сделать шутку смешнее, сделав ее успешной. Они "
"заработали 70 000 долларов за один день."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4071
msgid ""
"This remarkable trust they have in their customers is what inspired their "
"decision to apply a Creative Commons license to the game. Trusting your "
"customers to reuse and remix your work requires a leap of faith. Cards "
"Against Humanity obviously isn’t afraid of doing the unexpected, but there "
"are lines even they do not want to cross. Before applying the license, Max "
"said they worried that some fans would adapt the game to include all of the "
"jokes they intentionally never made because they crossed that "
"line. <quote>It happened, and the world didn’t end,</quote> Max "
"said. <quote>If that is the worst cost of using CC, I’d pay that a hundred "
"times over because there are so many benefits.</quote>"
msgstr ""
"Это замечательное доверие, которое они имеют в своих клиентах, вдохновило их "
"решение применить лицензию Creative Commons к игре. Доверие своим клиентам "
"повторно использовать и ремиксировать свою работу требует скачка веры. Карты "
"против Человечества, очевидно, не боятся делать неожиданное, но есть линии, "
"даже они не хотят пересекаться. Прежде чем применить лицензию, Макс сказал, "
"что они обеспокоены тем, что некоторые фанаты будут адаптировать игру, чтобы "
"включить все шутки, которые они намеренно никогда не делали, потому что они "
"пересекли эту линию. <quote> Это произошло, и мир не закончился, </quote> "
"Макс сказал. <quote>Если это худшая стоимость использования CC, I’d платит "
"это сто раз, потому что есть так много преимуществ</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4084
msgid ""
"Any successful product inspires its biggest fans to create remixes of it, "
"but unsanctioned adaptations are more likely to fly under the radar. The "
"Creative Commons license gives fans of Cards Against Humanity the freedom to "
"run with the game and copy, adapt, and promote their creations openly. Today "
"there are thousands of fan expansions of the game."
msgstr ""
"Любой успешный продукт вдохновляет своих крупнейших поклонников на создание "
"ремиксов, но несанкционированные адаптации с большей вероятностью будут "
"летать под радаром. Лицензия Creative Commons дает поклонникам Cards Against "
"Humanity свободу бегать с игрой и копировать, адаптировать и продвигать свои "
"творения открыто. Сегодня есть тысячи фанатских расширений игры."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4092
msgid ""
"Max said, <quote>CC was a no-brainer for us because it gets the most people "
"involved. Making the game free and available under a CC license led to the "
"unbelievable situation where we are one of the best-marketed games in the "
"world, and we have never spent a dime on marketing.</quote>"
msgstr ""
"Макс сказал: <quote>ССС был для нас несомненным решением, потому что он "
"вовлекает больше всего людей. Если сделать игру бесплатной и доступной по "
"лицензии CC, то это приведет к невероятной ситуации, когда мы являемся одной "
"из самых продаваемых игр в мире, и мы никогда не тратили ни цента на "
"маркетинг.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4099
msgid ""
"Of course, there are limits to what the company allows its customers to do "
"with the game. They chose the Attribution-NonCommercial-ShareAlike license "
"because it restricts people from using the game to make money. It also "
"requires that adaptations of the game be made available under the same "
"licensing terms if they are shared publicly. Cards Against Humanity also "
"polices its brand. <quote>We feel like we’re the only ones who can use our "
"brand and our game and make money off of it,</quote> Max said. About 99.9 "
"percent of the time, they just send an email to those making commercial use "
"of the game, and that is the end of it. There have only been a handful of "
"instances where they had to get a lawyer involved."
msgstr ""
"Конечно, существуют ограничения на то, что компания позволяет своим клиентам "
"делать с игрой. Они выбрали лицензию Attribution-NonCommercial-ShareAlike, "
"потому что она ограничивает использование игры для заработка. Она также "
"требует, чтобы адаптации игры были доступны на тех же лицензионных условиях, "
"если они выкладываются в открытый доступ. Cards Against Humanity также "
"следит за своим брендом. <quote>Нам кажется, что только мы можем "
"использовать наш бренд и нашу игру и зарабатывать на этом деньги, -</quote> "
"говорит Макс. В 99,9 % случаев они просто отправляют письмо тем, кто "
"использует игру в коммерческих целях, и на этом все заканчивается. Было лишь "
"несколько случаев, когда им приходилось привлекать адвоката."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4113
msgid ""
"Just as there is more than meets the eye to the Cards Against Humanity "
"business model, the same can be said of the game itself.  To be playable, "
"every white card has to work syntactically with enough black cards. The "
"eight creators invest an incredible amount of work into creating new cards "
"for the game. <quote>We have daylong arguments about commas,</quote> Max "
"said. <quote>The slacker tone of the cards gives people the impression that "
"it is easy to write them, but it is actually a lot of work and "
"quibbling.</quote>"
msgstr ""
"Как и в бизнес-модели Cards Against Humanity есть нечто большее, чем кажется "
"на первый взгляд, то же самое можно сказать и о самой игре.  Чтобы быть "
"играбельной, каждая белая карта должна синтаксически сочетаться с "
"достаточным количеством черных карт. Восемь создателей вкладывают "
"невероятное количество труда в создание новых карт для игры. <quote>Мы "
"целыми днями спорим о запятых,</quote> - говорит Макс. <quote>Из-за "
"халтурного тона карт у людей создается впечатление, что писать их легко, но "
"на самом деле это большой труд и споры.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4124
msgid ""
"That means cocreation with their fans really doesn’t work. The company has a "
"submission mechanism on their website, and they get thousands of "
"suggestions, but it is very rare that a submitted card is adopted. Instead, "
"the eight initial creators remain the primary authors of expansion decks and "
"other new products released by the company. Interestingly, the creativity of "
"their customer base is really only an asset to the company once their "
"original work is created and published when people make their own "
"adaptations of the game."
msgstr ""
"Это означает, что котворство с их поклонниками действительно не работает. "
"Компания имеет механизм подачи на своем сайте, и они получают тысячи "
"предложений, но очень редко принимается поданная карта. Вместо этого восемь "
"первоначальных создателей остаются основными авторами палуб расширения и "
"других новых продуктов, выпущенных компанией. Интересно, что творчество их "
"клиентской базы на самом деле является лишь активом для компании, когда их "
"оригинальная работа создается и публикуется, когда люди делают свои "
"собственные адаптации игры."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4135
msgid ""
"For all of their success, the creators of Cards Against Humanity are only "
"partially motivated by money. Max says they have always been interested in "
"the Walt Disney philosophy of financial success. <quote>We don’t make jokes "
"and games to make money—we make money so we can make more jokes and "
"games,</quote> he said."
msgstr ""
"За весь свой успех создатели карт против человечества лишь частично "
"мотивированы деньгами. Макс говорит, что они всегда интересовались "
"философией финансового успеха Walt Disney. <quote>Мы не делаем шуток и игр, "
"чтобы заработать деньги, мы зарабатываем деньги, чтобы мы могли делать "
"больше шуток и игр, </quote> он сказал."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4142
msgid ""
"In fact, the company has given more than $4 million to various charities and "
"causes. <quote>Cards is not our life plan,</quote> Max said. <quote>We all "
"have other interests and hobbies. We are passionate about other things going "
"on in our lives. A lot of the activism we have done comes out of us taking "
"things from the rest of our lives and channeling some of the excitement from "
"the game into it.</quote>"
msgstr ""
"Фактически, компания выделила более 4 миллионов долларов различным "
"благотворительным организациям и причинам. <quote>Карды не наш жизненный "
"план, </quote> Макс сказал. <quote> У всех нас есть другие интересы и хобби. "
"Мы увлечены другими вещами, которые происходят в нашей жизни. Много "
"активности, которую мы сделали, выходит из нас, забирая вещи из остальной "
"части нашей жизни и направляя некоторые волнения от игры в нее.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4151
msgid ""
"Seeing money as fuel rather than the ultimate goal is what has enabled them "
"to embrace Creative Commons licensing without reservation. CC licensing "
"ended up being a savvy marketing move for the company, but nonetheless, "
"giving up exclusive control of your work necessarily means giving up some "
"opportunities to extract more money from customers."
msgstr ""
"Рассматривать деньги как топливо, а не как конечную цель - это то, что "
"позволило им принять лицензирование Creative Commons без бронирования. "
"Лицензирование CC в конечном итоге было мудрым маркетинговым шагом для "
"компании, но, тем не менее, отказ от эксклюзивного контроля над вашей "
"работой обязательно означает отказ от некоторых возможностей извлечь больше "
"денег от клиентов."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4158
msgid ""
"<quote>It’s not right for everyone to release everything under CC "
"licensing,</quote> Max said. <quote>If your only goal is to make a lot of "
"money, then CC is not best strategy. This kind of business model, though, "
"speaks to your values, and who you are and why you’re making things.</quote>"
msgstr ""
"<quote>Это не подходит для всех, чтобы выпустить все под лицензией CC, </"
"quote> Макс сказал. <quote>Если ваша единственная цель - заработать много "
"денег, то CC - не лучшая стратегия. Этот вид бизнес-модели, однако, говорит "
"о ваших ценностях, о том, кто вы и почему вы делаете вещи</quote>"

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4166
msgid "The Conversation"
msgstr "Разговор"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4172
msgid ""
"The Conversation is an independent source of news, sourced from the academic "
"and research community and delivered direct to the public over the "
"Internet. Founded in 2011 in Australia."
msgstr ""
"The Conversation является независимым источником новостей, источником "
"которых является академическое и научно-исследовательское сообщество и "
"которые распространяются непосредственно на общественность через Интернет. "
"Основан в 2011 году в Австралии."

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4177
#, fuzzy
msgid "<ulink url=\"http://theconversation.com\"/>"
msgstr "<ulink url=\"http://theconversation.com\"/>"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4179
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging content "
"creators (universities pay membership fees to have their faculties serve as "
"writers), grant funding"
msgstr ""
"<emphasis role=\"strong\">Модель доходов</emphasis>: взимание платы с "
"создателей контента (университеты платят членские взносы, чтобы их "
"преподаватели выступали в качестве авторов), грантовое финансирование"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4186
msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Andrew Jaspan, founder"
msgstr ""
"<emphasis role=\"strong\">Интервьюируемый</emphasis>: Эндрю Джаспан, "
"основатель"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4191
msgid ""
"Andrew Jaspan spent years as an editor of major newspapers including the "
"Observer in London, the Sunday Herald in Glasgow, and the Age in Melbourne, "
"Australia. He experienced firsthand the decline of newspapers, including the "
"collapse of revenues, layoffs, and the constant pressure to reduce "
"costs. After he left the Age in 2005, his concern for the future journalism "
"didn’t go away. Andrew made a commitment to come up with an alternative "
"model."
msgstr ""
"Эндрю Джаспен провел годы в качестве редактора крупных газет, включая "
"Наблюдателя в Лондоне, Sunday Herald в Глазго и Age в Мельбурне, Австралия. "
"Он испытал из первых рук падение газет, в том числе падение доходов, "
"увольнений и постоянное давление, чтобы снизить расходы. После того, как он "
"покинул Age в 2005 году, его забота о будущей журналистике не исчезла. Эндрю "
"обязался придумать альтернативную модель."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4201
msgid ""
"Around the time he left his job as editor of the Melbourne Age, Andrew "
"wondered where citizens would get news grounded in fact and evidence rather "
"than opinion or ideology. He believed there was still an appetite for "
"journalism with depth and substance but was concerned about the increasing "
"focus on the sensational and sexy."
msgstr ""
"Примерно в то время, когда он оставил свою работу в качестве редактора "
"Мельбурнского века, Эндрю задался вопросом, где граждане будут получать "
"новости на самом деле и доказательства, а не мнение или идеологию. Он "
"считал, что все еще есть аппетит к журналистике с глубиной и сущностью, но "
"был обеспокоен растущим вниманием к сенсационным и сексуальным."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4208
msgid ""
"While at the Age, he’d become friends with a vice-chancellor of a university "
"in Melbourne who encouraged him to talk to smart people across campus—an "
"astrophysicist, a Nobel laureate, earth scientists, economists . . . These "
"were the kind of smart people he wished were more involved in informing the "
"world about what is going on and correcting the errors that appear in "
"media. However, they were reluctant to engage with mass media. Often, "
"journalists didn’t understand what they said, or unilaterally chose what "
"aspect of a story to tell, putting out a version that these people felt was "
"wrong or mischaracterized. Newspapers want to attract a mass "
"audience. Scholars want to communicate serious news, findings, and "
"insights. It’s not a perfect match. Universities are massive repositories of "
"knowledge, research, wisdom, and expertise. But a lot of that stays behind a "
"wall of their own making—there are the walled garden and ivory tower "
"metaphors, and in more literal terms, the paywall. Broadly speaking, "
"universities are part of society but disconnected from it. They are an "
"enormous public resource but not that good at presenting their expertise to "
"the wider public."
msgstr ""
"В то время как в эпоху он дружил с вице-канцлером университета в Мельбурне, "
"который побудил его поговорить с умными людьми по кампусу— астрофизик, "
"нобелевский лауреат, ученые земли, экономисты . . . Это были те умные люди, "
"которых он хотел, были более вовлечены в информирование мира о том, что "
"происходит, и исправление ошибок, которые появляются в СМИ. Тем не менее, "
"они не хотели общаться со средствами массовой информации. Часто журналисты "
"не понимали, что они сказали, или в одностороннем порядке выбирали, какой "
"аспект истории рассказать, выставляя версию, которую эти люди считали "
"неправильной или неправильной. Газеты хотят привлечь массовую аудиторию. "
"Ученые хотят сообщить серьезные новости, выводы и идеи. Это не идеальный "
"матч. Университеты - это массивные хранилища знаний, исследований, мудрости "
"и опыта. Но многое из этого остается за стеной их собственного изготовления: "
"есть застененный сад и башни из слоновой кости метафоры, и в более "
"буквальном смысле, плато. В широком смысле, университеты являются частью "
"общества, но от них не зависит. Они являются огромным общественным ресурсом, "
"но не настолько хорошо представляют свой опыт для широкой общественности."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4229
msgid ""
"Andrew believed he could to help connect academics back into the public "
"arena, and maybe help society find solutions to big problems. He thought "
"about pairing professional editors with university and research experts, "
"working one-on-one to refine everything from story structure to headline, "
"captions, and quotes.  The editors could help turn something that is "
"academic into something understandable and readable. And this would be a key "
"difference from traditional journalism—the subject matter expert would get a "
"chance to check the article and give final approval before it is "
"published. Compare this with reporters just picking and choosing the quotes "
"and writing whatever they want."
msgstr ""
"Эндрю полагал, что он может помочь связать ученых с общественной ареной и, "
"возможно, помочь обществу найти решения больших проблем. Он думал о "
"спаривании профессиональных редакторов с университетскими и "
"исследовательскими экспертами, работая один на один, чтобы усовершенствовать "
"все, от структуры истории до заголовка, подписи и цитаты. Редакторы могут "
"помочь превратить что-то академическое в нечто понятное и читаемое. И это "
"было бы ключевым отличием от традиционной журналистики: эксперт по предмету "
"получит возможность проверить статью и дать окончательное одобрение до ее "
"публикации. Сравните это с журналистами, просто выбирающими и выбирающими "
"цитаты и пишущими все, что они хотят."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4242
msgid ""
"The people he spoke to liked this idea, and Andrew embarked on raising money "
"and support with the help of the Commonwealth Scientific and Industrial "
"Research Organisation (CSIRO), the University of Melbourne, Monash "
"University, the University of Technology Sydney, and the University of "
"Western Australia. These founding partners saw the value of an independent "
"information channel that would also showcase the talent and knowledge of the "
"university and research sector. With their help, in 2011, the Conversation, "
"was launched as an independent news site in Australia. Everything published "
"in the Conversation is openly licensed with Creative Commons."
msgstr ""
"Людям, с которыми он говорил, понравилась эта идея, и Эндрю приступил к "
"сбору денег и поддержки с помощью Организации по научным и промышленным "
"исследованиям Содружества (CSIRO), Мельбурнского университета, Университета "
"Монаша, Технологического университета Сиднея и Университета Западной "
"Австралии. Эти партнеры-основатели увидели ценность независимого "
"информационного канала, который также продемонстрировал бы талант и знания "
"университетского и научно-исследовательского сектора. С их помощью, в 2011 "
"году, Conversation, был запущен в качестве независимого новостного сайта в "
"Австралии. Все, что опубликовано в Conversation, открыто лицензировано "
"Creative Commons."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4255
msgid ""
"The Conversation is founded on the belief that underpinning a functioning "
"democracy is access to independent, high-quality, informative "
"journalism. The Conversation’s aim is for people to have a better "
"understanding of current affairs and complex issues—and hopefully a better "
"quality of public discourse. The Conversation sees itself as a source of "
"trusted information dedicated to the public good. Their core mission is "
"simple: to provide readers with a reliable source of evidence-based "
"information."
msgstr ""
"Разговор основан на убеждении, что основой функционирующей демократии "
"является доступ к независимой, качественной, информативной журналистике. "
"Цель Conversation’s состоит в том, чтобы люди лучше понимали текущие дела и "
"сложные вопросы, и, надеюсь, лучшее качество публичного дискурса. Разговор "
"рассматривает себя как источник доверенной информации, посвященной "
"общественному благу. Их основная задача проста: предоставить читателям "
"надежный источник доказательной информации."

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4268
#, fuzzy
msgid "<ulink url=\"http://theconversation.com/us/charter\"/>"
msgstr "<ulink url=\"http://theconversation.com/us/charter\"/>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4266
msgid ""
"Andrew worked hard to reinvent a methodology for creating reliable, credible "
"content. He introduced strict new working practices, a charter, and codes of "
"conduct.<placeholder type=\"footnote\" id=\"0\"/> These include fully "
"disclosing who every author is (with their relevant expertise); who is "
"funding their research; and if there are any potential or real conflicts of "
"interest. Also important is where the content originates, and even though it "
"comes from the university and research community, it still needs to be fully "
"disclosed. The Conversation does not sit behind a paywall. Andrew believes "
"access to information is an issue of equality—everyone should have access, "
"like access to clean water.  The Conversation is committed to an open and "
"free Internet.  Everyone should have free access to their content, and be "
"able to share it or republish it."
msgstr ""
"Эндрю приложил немало усилий, чтобы заново изобрести методику создания "
"надежного, заслуживающего доверия контента. Он ввел новые строгие правила "
"работы, хартию и кодексы поведения.<placeholder type=\"footnote\" id=\"0\"/> "
"К ним относится полное раскрытие информации о том, кто является автором (с "
"указанием соответствующих знаний), кто финансирует их исследования и есть ли "
"какие-либо потенциальные или реальные конфликты интересов. Также важно, "
"откуда берется контент, и даже если он исходит от университетского и "
"исследовательского сообщества, он все равно должен быть полностью раскрыт. "
"The Conversation не сидит за платной стеной. Эндрю считает, что доступ к "
"информации - это вопрос равенства: каждый должен иметь такой доступ, как "
"доступ к чистой воде.  The Conversation выступает за открытый и свободный "
"Интернет.  Каждый должен иметь свободный доступ к контенту и возможность "
"делиться им или переиздавать его."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4281
msgid ""
"Creative Commons help with these goals; articles are published with the "
"Attribution- NoDerivs license (CC BY-ND). They’re freely available for "
"others to republish elsewhere as long as attribution is given and the "
"content is not edited. Over five years, more than twenty-two thousand sites "
"have republished their content. The Conversation website gets about 2.9 "
"million unique views per month, but through republication they have "
"thirty-five million readers. This couldn’t have been done without the "
"Creative Commons license, and in Andrew’s view, Creative Commons is central "
"to everything the Conversation does."
msgstr ""
"Creative Commons помогает в достижении этих целей; статьи публикуются под "
"лицензией Attribution- NoDerivs (CC BY-ND). Они свободно доступны для "
"перепубликации в других местах при условии указания авторства и отсутствия "
"редактирования контента. За пять лет более двадцати двух тысяч сайтов "
"переиздали их контент. Сайт The Conversation получает около 2,9 миллиона "
"уникальных просмотров в месяц, но благодаря перепубликации у него появилось "
"тридцать пять миллионов читателей. Этого невозможно было бы добиться без "
"лицензии Creative Commons, и, по мнению Эндрю, Creative Commons занимает "
"центральное место во всем, что делает Conversation."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4293
msgid ""
"When readers come across the Conversation, they seem to like what they find "
"and recommend it to their friends, peers, and networks.  Readership has "
"grown primarily through word of mouth. While they don’t have sales and "
"marketing, they do promote their work through social media (including "
"Twitter and Facebook), and by being an accredited supplier to Google News."
msgstr ""
"Когда читатели сталкиваются с разговорами, им, кажется, нравится то, что они "
"находят, и рекомендуют это своим друзьям, сверстникам и сетям. Чтение росло "
"в первую очередь через рот. Хотя у них нет продаж и маркетинга, они "
"продвигают свою работу через социальные сети (включая Twitter и Facebook), а "
"также будучи аккредитованным поставщиком Google News."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4301
msgid ""
"It’s usual for the founders of any company to ask themselves what kind of "
"company it should be. It quickly became clear to the founders of the "
"Conversation that they wanted to create a public good rather than make money "
"off of information. Most media companies are working to aggregate as many "
"eyeballs as possible and sell ads. The Conversation founders didn’t want "
"this model. It takes no advertising and is a not-for-profit venture."
msgstr ""
"Обычно учредители любой компании спрашивают себя, какой компанией она должна "
"быть. Основателям Разговора быстро стало ясно, что они хотят создать "
"общественное благо, а не зарабатывать деньги на информации. Большинство "
"медиа-компаний работают, чтобы собрать как можно больше глазных яблок и "
"продавать рекламу. Основатели Conversation не хотели этой модели. Это не "
"требует рекламы и не является коммерческим предприятием."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4310
msgid ""
"There are now different editions of the Conversation for Africa, the United "
"Kingdom, France, and the United States, in addition to the one for "
"Australia. All five editions have their own editorial mastheads, advisory "
"boards, and content. The Conversation’s global virtual newsroom has roughly "
"ninety staff working with thirty-five thousand academics from over sixteen "
"hundred universities around the world. The Conversation would like to be "
"working with university scholars from even more parts of the world."
msgstr ""
"В настоящее время существуют различные издания «Обсуждения для Африки», "
"Соединенного Королевства, Франции и Соединенных Штатов, в дополнение к "
"одному для Австралии. Все пять изданий имеют свои собственные редакционные "
"мачты, консультативные советы и содержание. Глобальный виртуальный "
"информационный зал Conversation’s насчитывает около 90 сотрудников, "
"работающих с тридцать пятью тысячами ученых из более чем 1600 университетов "
"по всему миру. Беседы хотели бы работать с университетскими учеными из еще "
"большего количества стран мира."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4320
msgid ""
"Additionally, each edition has its own set of founding partners, strategic "
"partners, and funders. They’ve received funding from foundations, "
"corporates, institutions, and individual donations, but the Conversation is "
"shifting toward paid memberships by universities and research institutions "
"to sustain operations. This would safeguard the current service and help "
"improve coverage and features."
msgstr ""
"Кроме того, каждое издание имеет свой собственный набор партнеров-"
"учредителей, стратегических партнеров и спонсоров. Они получили "
"финансирование от фондов, корпораций, учреждений и индивидуальных "
"пожертвований, но Разговор смещается к платным членствам университетов и "
"исследовательских учреждений для поддержания операций. Это обеспечило бы "
"защиту текущего обслуживания и помогло бы улучшить охват и особенности."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4329
msgid ""
"When professors from member universities write an article, there is some "
"branding of the university associated with the article. On the Conversation "
"website, paying university members are listed as <quote>members and "
"funders.</quote> Early participants may be designated as <quote>founding "
"members,</quote> with seats on the editorial advisory board."
msgstr ""
"Когда профессора из университетов-членов пишут статью, есть некоторые "
"брендинг университета, связанный с этой статьей. На сайте Conversation "
"платные члены университета перечислены как <quote> члены и спонсоры.</quote> "
"Ранние участники могут быть назначены как <quote> члены-учредители,</quote> "
"с места в редакционном консультативном совете."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4337
msgid ""
"Academics are not paid for their contributions, but they get free editing "
"from a professional (four to five hours per piece, on average). They also "
"get access to a large audience. Every author and member university has "
"access to a special analytics dashboard where they can check the reach of an "
"article. The metrics include what people are tweeting, the comments, "
"countries the readership represents, where the article is being republished, "
"and the number of readers per article."
msgstr ""
"Академики не платят за свои взносы, но они получают бесплатное "
"редактирование от профессионала (в среднем от 4 до 5 часов за штуку). Они "
"также получают доступ к большой аудитории. Каждый автор и университет-член "
"имеют доступ к специальной аналитической панели, где они могут проверить "
"охват статьи. Показатели включают в себя то, что люди пишут в Твиттере, "
"комментарии, страны, которые представляет читатель, где статья переиздается, "
"и количество читателей в статье."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4347
msgid ""
"The Conversation plans to expand the dashboard to show not just reach but "
"impact. This tracks activities, behaviors, and events that occurred as a "
"result of publication, including things like a scholar being asked to go on "
"a show to discuss their piece, give a talk at a conference, collaborate, "
"submit a journal paper, and consult a company on a topic."
msgstr ""
"The Conversation планирует расширить приборную панель, чтобы она показывала "
"не только охват, но и воздействие. Здесь отслеживаются действия, поведение и "
"события, произошедшие в результате публикации, в том числе такие, как "
"приглашение ученого принять участие в передаче для обсуждения его статьи, "
"выступить с докладом на конференции, сотрудничать, представить статью в "
"журнал или проконсультировать компанию по той или иной теме."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4355
msgid ""
"These reach and impact metrics show the benefits of membership.  With the "
"Conversation, universities can engage with the public and show why they’re "
"of value."
msgstr ""
"Эти показатели охвата и воздействия показывают преимущества членства. С "
"разговором университеты могут взаимодействовать с общественностью и "
"показать, почему они имеют ценность."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4360
msgid ""
"With its tagline, <quote>Academic Rigor, Journalistic Flair,</quote> the "
"Conversation represents a new form of journalism that contributes to a more "
"informed citizenry and improved democracy around the world. Its open "
"business model and use of Creative Commons show how it’s possible to "
"generate both a public good and operational revenue at the same time."
msgstr ""
"В своем слогане <quote>Академическая строгость, журналистское чутье</quote> "
"Conversation представляет собой новую форму журналистики, которая "
"способствует более информированным гражданам и улучшению демократии во всем "
"мире. Его открытая бизнес-модель и использование Creative Commons "
"показывают, как можно одновременно генерировать как общественный хороший, "
"так и оперативный доход."

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4369
msgid "Cory Doctorow"
msgstr "Кори Доктороу"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4375
msgid ""
"Cory Doctorow is a science fiction writer, activist, blogger, and "
"journalist. Based in the U.S."
msgstr "Кори Доктороу - писатель-фантаст, активист, блогер и журналист. В США."

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4378
#, fuzzy
msgid ""
"<ulink url=\"http://craphound.com\"/> and <ulink "
"url=\"http://boingboing.net\"/>"
msgstr ""
"<ulink url=\"http://craphound.com\"/> and <ulink url=\"http://boingboing."
"net\"/>"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4381
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging for physical "
"copies (book sales), pay-what-you-want, selling translation rights to books"
msgstr ""
"<emphasis role=\"strong\">Модель дохода</emphasis>: взимание платы за "
"физические копии (продажа книг), оплата по принципу \"плати, сколько хочешь\""
", продажа прав на перевод книг"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4385
msgid "<emphasis role=\"strong\">Interview date</emphasis>: January 12, 2016"
msgstr ""
"<emphasis role=\"strong\"> Дата просмотра </emphasis>: 12 января 2016 года"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4390
msgid ""
"Cory Doctorow hates the term <quote>business model,</quote> and he is "
"adamant that he is not a brand. <quote>To me, branding is the idea that you "
"can take a thing that has certain qualities, remove the qualities, and go on "
"selling it,</quote> he said. <quote>I’m not out there trying to figure out "
"how to be a brand. I’m doing this thing that animates me to work crazy "
"insane hours because it’s the most important thing I know how to do.</quote>"
msgstr ""
"Кори Доктороу ненавидит термин <quote>бизнес-модель</quote> и категорически "
"утверждает, что он не является брендом. <quote>Для меня брендинг - это идея "
"о том, что можно взять вещь, обладающую определенными качествами, убрать эти "
"качества и продолжать продавать ее,</quote> - говорит он. <quote>Я не "
"пытаюсь понять, как стать брендом. Я занимаюсь делом, которое побуждает меня "
"работать безумные часы, потому что это самое важное, что я умею "
"делать.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4399
msgid ""
"Cory calls himself an entrepreneur. He likes to say his success came from "
"making stuff people happened to like and then getting out of the way of them "
"sharing it."
msgstr ""
"Кори называет себя предпринимателем. Он любит говорить, что его успех пришел "
"от того, чтобы сделать вещи, с которыми люди случались, а затем выйти из "
"того, как они делятся ими."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4404
msgid ""
"He is a science fiction writer, activist, blogger, and journalist.  "
"Beginning with his first novel, Down and Out in the Magic Kingdom, in 2003, "
"his work has been published under a Creative Commons license. Cory is "
"coeditor of the popular CC-licensed site Boing Boing, where he writes about "
"technology, politics, and intellectual property. He has also written several "
"nonfiction books, including the most recent Information Doesn’t Want to Be "
"Free, about the ways in which creators can make a living in the Internet "
"age."
msgstr ""
"Он - писатель-фантаст, активист, блогер и журналист. Начиная с его первого "
"романа, Down and Out в Волшебном королевстве, в 2003 году, его работа была "
"опубликована по лицензии Creative Commons. Кори является соавтором "
"популярного сайта, лицензированного CC Boing Boing, где он пишет о "
"технологиях, политике и интеллектуальной собственности. Он также написал "
"несколько книг, в том числе самую последнюю информацию, которая не хочет "
"быть свободной, о том, как создатели могут зарабатывать на жизнь в эпоху "
"Интернета."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4415
msgid ""
"Cory primarily makes money by selling physical books, but he also takes on "
"paid speaking gigs and is experimenting with pay-what-you-want models for "
"his work."
msgstr ""
"Кори в первую очередь зарабатывает деньги, продавая физические книги, но он "
"также берет на себя платные концерты и экспериментирует с моделями оплаты - "
"что-ты-желаешь для своей работы."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4420
msgid ""
"While Cory’s extensive body of fiction work has a large following, he is "
"just as well known for his activism. He is an outspoken opponent of "
"restrictive copyright and digital-rights-management (DRM) technology used to "
"lock up content because he thinks both undermine creators and the public "
"interest. He is currently a special adviser at the Electronic Frontier "
"Foundation, where he is involved in a lawsuit challenging the U.S. law that "
"protects DRM.  Cory says his political work doesn’t directly make him money, "
"but if he gave it up, he thinks he would lose credibility and, more "
"importantly, lose the drive that propels him to create. <quote>My political "
"work is a different expression of the same artistic-political urge,</quote> "
"he said. <quote>I have this suspicion that if I gave up the things that "
"didn’t make me money, the genuineness would leach out of what I do, and the "
"quality that causes people to like what I do would be gone.</quote>"
msgstr ""
"Несмотря на то, что обширная художественная литература Кори пользуется "
"большой популярностью, он не менее известен своей активистской "
"деятельностью. Он является ярым противником ограничительных авторских прав и "
"технологий управления цифровыми правами (DRM), используемых для блокировки "
"контента, поскольку, по его мнению, и то, и другое подрывает интересы "
"авторов и общества. В настоящее время он является специальным советником в "
"Electronic Frontier Foundation, где участвует в судебном процессе, "
"оспаривающем американский закон, защищающий DRM.  Кори говорит, что его "
"политическая деятельность не приносит ему прямых доходов, но если бы он "
"отказался от нее, то, по его мнению, потерял бы авторитет и, что еще важнее, "
"потерял бы тот драйв, который побуждает его творить. <quote>Моя политическая "
"работа - это другое выражение того же художественно-политического порыва,</"
"quote> - говорит он. <quote>У меня есть подозрение, что если я откажусь от "
"того, что не приносит мне денег, из того, что я делаю, вытечет подлинность, "
"и качество, которое заставляет людей любить то, что я делаю, "
"исчезнет.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4437
msgid ""
"Cory has been financially successful, but money is not his primary "
"motivation. At the start of his book Information Doesn’t Want to Be Free, he "
"stresses how important it is not to become an artist if your goal is to get "
"rich. <quote>Entering the arts because you want to get rich is like buying "
"lottery tickets because you want to get rich,</quote> he wrote. <quote>It "
"might work, but it almost certainly won’t. Though, of course, someone always "
"wins the lottery.</quote> He acknowledges that he is one of the lucky few to "
"<quote>make it,</quote> but he says he would be writing no matter "
"what. <quote>I am compelled to write,</quote> he wrote.  <quote>Long before "
"I wrote to keep myself fed and sheltered, I was writing to keep myself "
"sane.</quote>"
msgstr ""
"Кори добился финансового успеха, но деньги не являются его главной "
"мотивацией. В начале своей книги Информация не хочет быть свободной он "
"подчеркивает, как важно не становиться художником, если ваша цель - "
"разбогатеть. <quote>Заниматься искусством, потому что вы хотите разбогатеть, "
"- это все равно что покупать лотерейные билеты, потому что вы хотите "
"разбогатеть,</quote> - пишет он. <quote>Это может сработать, но почти "
"наверняка не сработает. Хотя, конечно, кто-то всегда выигрывает в лотерею.</"
"quote> Он признает, что является одним из немногих счастливчиков, которым "
"<quote>удается сделать это</quote>, но говорит, что писал бы, несмотря ни на "
"что. <quote>Я вынужден писать,</quote> - пишет он.  <quote>Задолго до того, "
"как я стал писать, чтобы прокормиться и укрыться, я писал, чтобы сохранить "
"рассудок.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4451
msgid ""
"Just as money is not his primary motivation to create, money is not his "
"primary motivation to share. For Cory, sharing his work with Creative "
"Commons is a moral imperative. <quote>It felt morally right,</quote> he said "
"of his decision to adopt Creative Commons licenses. <quote>I felt like I "
"wasn’t contributing to the culture of surveillance and censorship that has "
"been created to try to stop copying.</quote> In other words, using CC "
"licenses symbolizes his worldview."
msgstr ""
"Так же, как деньги не являются его основной мотивацией для создания, деньги "
"не являются его основной мотивацией для обмена. Для Кори разделение его "
"работы с Creative Commons является моральным императивом. <quote> Это было "
"морально правильным, </quote> он сказал о своем решении принять лицензии "
"Creative Commons. <quote> Я чувствовал, что я не вносил вклад в культуру "
"надзора и цензуры, которая была создана, чтобы попытаться остановить "
"копирование. </quote> Иными словами, использование лицензий CC символизирует "
"его мировоззрение."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4461
msgid ""
"He also feels like there is a solid commercial basis for licensing his work "
"with Creative Commons. While he acknowledges he hasn’t been able to do a "
"controlled experiment to compare the commercial benefits of licensing with "
"CC against reserving all rights, he thinks he has sold more books using a CC "
"license than he would have without it. Cory says his goal is to convince "
"people they should pay him for his work. <quote>I started by not calling "
"them thieves,</quote> he said."
msgstr ""
"Он также чувствует, что существует солидная коммерческая основа для "
"лицензирования его работы с Creative Commons. Хотя он признает, что не смог "
"провести контролируемый эксперимент, чтобы сравнить коммерческие "
"преимущества лицензирования с CC с отказом от резервирования всех прав, он "
"считает, что продал больше книг с помощью лицензии CC, чем без нее. Кори "
"говорит, что его цель - убедить людей, что они должны заплатить ему за его "
"работу. <quote> Я начал с того, что не назвал их ворами, </quote> он сказал."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4471
msgid ""
"Cory started using CC licenses soon after they were first created.  At the "
"time his first novel came out, he says the science fiction genre was overrun "
"with people scanning and downloading books without permission. When he and "
"his publisher took a closer look at who was doing that sort of thing online, "
"they realized it looked a lot like book promotion. <quote>I knew there was a "
"relationship between having enthusiastic readers and having a successful "
"career as a writer,</quote> he said. <quote>At the time, it took eighty "
"hours to OCR a book, which is a big effort. I decided to spare them the time "
"and energy, and give them the book for free in a format destined to "
"spread.</quote>"
msgstr ""
"Кори начал использовать лицензии CC вскоре после того, как они были впервые "
"созданы. В то время, когда вышел его первый роман, он говорит, что жанр "
"научной фантастики был переполнен людьми, сканирующими и загружающими книги "
"без разрешения. Когда он и его издатель внимательно посмотрели на того, кто "
"делал подобные вещи в Интернете, они поняли, что это очень похоже на "
"продвижение книг. <quote> Я знал, что существует связь между энтузиазмом "
"читателей и успешной карьерой писателя, </quote> он сказал. <quote> В то "
"время потребовалось 80 часов для OCR книги, что является большим усилием. Я "
"решил сэкономить им время и энергию и дать им книгу бесплатно в формате, "
"предназначенном для распространения.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4484
msgid ""
"Cory admits the stakes were pretty low for him when he first adopted "
"Creative Commons licenses. He only had to sell two thousand copies of his "
"book to break even. People often said he was only able to use CC licenses "
"successfully at that time because he was just starting out. Now they say he "
"can only do it because he is an established author."
msgstr ""
"Кори признает, что ставки были довольно низкими для него, когда он впервые "
"принял лицензии Creative Commons. Ему пришлось продать только две тысячи "
"копий своей книги, чтобы сломаться. Люди часто говорили, что он смог успешно "
"использовать лицензии CC в то время, потому что он только начинал. Теперь "
"они говорят, что он может сделать это только потому, что он является "
"установленным автором."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4492
msgid ""
"The bottom line, Cory says, is that no one has found a way to prevent people "
"from copying the stuff they like. Rather than fighting the tide, Cory makes "
"his work intrinsically shareable.  <quote>Getting the hell out of the way "
"for people who want to share their love of you with other people sounds "
"obvious, but it’s remarkable how many people don’t do it,</quote> he said."
msgstr ""
"Суть, говорит Кори, заключается в том, что никто не нашел способа помешать "
"людям копировать то, что им нравится. Вместо того, чтобы бороться с "
"приливом, Кори делает свою работу неотъемлемой частью. <quote> Уход в ад с "
"пути для людей, которые хотят поделиться своей любовью с другими людьми, "
"звучит очевидно, но это замечательно, сколько людей не делают этого, </"
"quote> он сказал."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4500
msgid ""
"Making his work available under Creative Commons licenses enables him to "
"view his biggest fans as his ambassadors. <quote>Being open to fan activity "
"makes you part of the conversation about what fans do with your work and how "
"they interact with it,</quote> he said.  Cory’s own website routinely "
"highlights cool things his audience has done with his work. Unlike "
"corporations like Disney that tend to have a hands-off relationship with "
"their fan activity, he has a symbiotic relationship with his "
"audience. <quote>Engaging with your audience can’t guarantee you "
"success,</quote> he said.  <quote>And Disney is an example of being able to "
"remain aloof and still being the most successful company in the creative "
"industry in history. But I figure my likelihood of being Disney is pretty "
"slim, so I should take all the help I can get.</quote>"
msgstr ""
"Предоставление доступа к своим работам под лицензией Creative Commons "
"позволяет ему рассматривать своих самых больших поклонников как своих "
"посланников. <quote>Открытость для фанатов делает вас частью разговора о "
"том, что фанаты делают с вашей работой и как они с ней взаимодействуют, </"
"quote> - сказал он.  На собственном веб-сайте Кори регулярно появляются "
"статьи о том, что классного сделали его зрители с его работами. В отличие от "
"таких корпораций, как Disney, которые, как правило, не следят за активностью "
"своих фанатов, у него симбиотические отношения с аудиторией. "
"<quote>Взаимодействие с аудиторией не гарантирует вам успеха, - говорит он.  "
"<quote>А Disney - пример того, как можно оставаться в стороне и при этом "
"быть самой успешной компанией в творческой индустрии за всю историю. Но я "
"считаю, что вероятность того, что я стану Диснеем, довольно мала, поэтому я "
"должен принять любую помощь, которую смогу получить.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4515
msgid ""
"His first book was published under the most restrictive Creative Commons "
"license, Attribution-NonCommercial-NoDerivs (CC BY-NC-ND).  It allows only "
"verbatim copying for noncommercial purposes. His later work is published "
"under the Attribution-NonCommercial-ShareAlike license (CC BY-NC-SA), which "
"gives people the right to adapt his work for noncommercial purposes but only "
"if they share it back under the same license terms. Before releasing his "
"work under a CC license that allows adaptations, he always sells the right "
"to translate the book to other languages to a commercial publisher first. He "
"wants to reach new potential buyers in other parts of the world, and he "
"thinks it is more difficult to get people to pay for translations if there "
"are fan translations already available for free."
msgstr ""
"Его первая книга была опубликована по самой ограничительной лицензии "
"Creative Commons, Attribution-NonCommercial-NoDerivs (CC BY-NC-ND). Он "
"позволяет копировать только дословные для некоммерческих целей. Его более "
"поздние работы опубликованы под лицензией Attribution-NonCommercial-"
"ShareAlike (CC BY-NC-SA), которая дает людям право адаптировать свою работу "
"в некоммерческих целях, но только в том случае, если они делят ее на тех же "
"условиях лицензии. Прежде чем выпустить свою работу по лицензии CC, которая "
"позволяет адаптировать, он всегда продает право переводить книгу на другие "
"языки коммерческому издателю в первую очередь. Он хочет привлечь новых "
"потенциальных покупателей в других частях мира, и он считает, что труднее "
"заставить людей платить за переводы, если есть фан-переводы, уже доступные "
"бесплатно."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4530
msgid ""
"In his book Information Doesn’t Want to Be Free, Cory likens his philosophy "
"to thinking like a dandelion. Dandelions produce thousands of seeds each "
"spring, and they are blown into the air going in every direction. The "
"strategy is to maximize the number of blind chances the dandelion has for "
"continuing its genetic line. Similarly, he says there are lots of people out "
"there who may want to buy creative work or compensate authors for it in some "
"other way. <quote>The more places your work can find itself, the greater the "
"likelihood that it will find one of those would-be customers in some "
"unsuspected crack in the metaphorical pavement,</quote> he wrote. <quote>The "
"copies that others make of my work cost me nothing, and present the "
"possibility that I’ll get something.</quote>"
msgstr ""
"В своей книге Информация не хочет быть свободной Кори сравнивает свою "
"философию с мышлением одуванчика. Одуванчики производят тысячи семян каждую "
"весну, и они разлетаются в воздухе во всех направлениях. Стратегия "
"заключается в том, чтобы максимизировать количество слепых шансов одуванчика "
"на продолжение своей генетической линии. Точно так же, по его словам, "
"существует множество людей, которые могут захотеть купить творческую работу "
"или вознаградить авторов за нее каким-то другим способом. <quote>Чем больше "
"мест, где может оказаться ваша работа, тем выше вероятность того, что она "
"найдет одного из потенциальных покупателей в какой-нибудь незамеченной "
"трещине в метафорическом тротуаре,</quote> - пишет он. <quote>Копии, которые "
"другие делают с моей работы, не стоят мне ничего, но дают возможность "
"получить что-то.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4545
msgid ""
"Applying a CC license to his work increases the chances it will be shared "
"more widely around the Web. He avoids DRM—and openly opposes the "
"practice—for similar reasons. DRM has the effect of tying a work to a "
"particular platform. This digital lock, in turn, strips the authors of "
"control over their own work and hands that control over to the platform. He "
"calls it Cory’s First Law: <quote>Anytime someone puts a lock on something "
"that belongs to you and won’t give you the key, that lock isn’t there for "
"your benefit.</quote>"
msgstr ""
"Применение лицензии CC к его работе увеличивает шансы, что она будет более "
"широко распространяться по Интернету. Он избегает DRM— и открыто выступает "
"против практики по аналогичным причинам. DRM имеет эффект привязки работы к "
"конкретной платформе. Этот цифровой замок, в свою очередь, лишает авторов "
"контроля над собственной работой и руками, которые контролируют платформу. "
"Он называет это Cory’s Первый закон: <quote>Всякий раз, когда кто-то ставит "
"замок на что-то, что принадлежит вам и не дает вам ключ, этот замок ’ там "
"для вашей выгоды</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4556
msgid ""
"Cory operates under the premise that artists benefit when there are more, "
"rather than fewer, places where people can access their work. The Internet "
"has opened up those avenues, but DRM is designed to limit them. <quote>On "
"the one hand, we can credibly make our work available to a widely dispersed "
"audience,</quote> he said. <quote>On the other hand, the intermediaries we "
"historically sold to are making it harder to go around them.</quote> Cory "
"continually looks for ways to reach his audience without relying upon major "
"platforms that will try to take control over his work."
msgstr ""
"Кори исходит из того, что художники выигрывают, когда у них больше, а не "
"меньше мест, где люди могут получить доступ к их работам. Интернет открыл "
"эти возможности, но DRM призвано их ограничить. <quote>С одной стороны, мы "
"можем с уверенностью сделать наши работы доступными для широкой аудитории,</"
"quote> - сказал он. <quote>С другой стороны, посредники, которым мы "
"исторически продавали свои работы, усложняют процесс их обхода.</quote> Кори "
"постоянно ищет способы достучаться до своей аудитории, не полагаясь на "
"крупные платформы, которые попытаются взять под контроль его работу."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4567
msgid ""
"Cory says his e-book sales have been lower than those of his competitors, "
"and he attributes some of that to the CC license making the work available "
"for free. But he believes people are willing to pay for content they like, "
"even when it is available for free, as long as it is easy to do. He was "
"extremely successful using Humble Bundle, a platform that allows people to "
"pay what they want for DRM-free versions of a bundle of a particular "
"creator’s work. He is planning to try his own pay-what-you-want experiment "
"soon."
msgstr ""
"Кори говорит, что его продажи электронных книг были ниже, чем у его "
"конкурентов, и он приписывает некоторые из них лицензии CC, делая работу "
"доступной бесплатно. Но он считает, что люди готовы платить за контент, "
"который им нравится, даже когда он доступен бесплатно, если это легко "
"сделать. Он был чрезвычайно успешным, используя Humble Bundle, платформу, "
"которая позволяет людям платить то, что они хотят, за без DRM-версии пакета "
"работы конкретного создателя. Он планирует в ближайшее время провести свой "
"собственный эксперимент по зарплате."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4578
msgid ""
"Fans are particularly willing to pay when they feel personally connected to "
"the artist. Cory works hard to create that personal connection. One way he "
"does this is by personally answering every single email he gets. <quote>If "
"you look at the history of artists, most die in penury,</quote> he "
"said. <quote>That reality means that for artists, we have to find ways to "
"support ourselves when public tastes shift, when copyright stops producing.  "
"Future-proofing your artistic career in many ways means figuring out how to "
"stay connected to those people who have been touched by your work.</quote>"
msgstr ""
"Поклонники особенно охотно платят, когда чувствуют личную связь с артистом. "
"Кори прилагает все усилия, чтобы создать эту личную связь. В частности, он "
"лично отвечает на каждое полученное письмо. <quote>Если посмотреть на "
"историю художников, то большинство из них умирают в нищете,</quote> - "
"говорит он. <quote>Эта реальность означает, что художники должны найти "
"способы поддержать себя, когда вкусы публики изменятся, когда авторские "
"права перестанут приносить прибыль.  Защитить свою творческую карьеру на "
"будущее во многом означает понять, как сохранить связь с теми людьми, "
"которых затронула ваша работа.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4590
msgid ""
"Cory’s realism about the difficulty of making a living in the arts does not "
"reflect pessimism about the Internet age. Instead, he says the fact that it "
"is hard to make a living as an artist is nothing new. What is new, he writes "
"in his book, <quote>is how many ways there are to make things, and to get "
"them into other people’s hands and minds.</quote>"
msgstr ""
"Реализм Cory’ по поводу сложности зарабатывать на жизнь в искусстве не "
"отражает пессимизм по поводу эпохи Интернета. Вместо этого он говорит о том, "
"что зарабатывать на жизнь как художнику - это ничего нового. Что нового, "
"пишет он в своей книге <quote>, так это то, как много способов сделать вещи, "
"и получить их в руки и умы других людей</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4598
msgid "It has never been easier to think like a dandelion."
msgstr "Никогда не было легче думать, как одуванчик."

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4602
#, fuzzy
msgid "Figshare"
msgstr "Figshare"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4608
msgid ""
"Figshare is a for-profit company offering an online repository where "
"researchers can preserve and share the output of their research, including "
"figures, data sets, images, and videos.  Founded in 2011 in the UK."
msgstr ""
"Figshare является некоммерческой компанией, предлагающей онлайн-хранилище, "
"где исследователи могут сохранить и поделиться результатами своих "
"исследований, включая цифры, наборы данных, изображения и видео. Основан в "
"2011 году в Великобритании."

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4614
#, fuzzy
msgid "<ulink url=\"http://figshare.com\"/>"
msgstr "<ulink url=\"http://figshare.com\"/>"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4616
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: platform providing paid "
"services to creators"
msgstr ""
"<emphasis role=\"strong\">Модель доходов</emphasis>: платформа, "
"предоставляющая платные услуги создателям"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4619
msgid "<emphasis role=\"strong\">Interview date</emphasis>: January 28, 2016"
msgstr ""
"<emphasis role=\"strong\">Дата собеседования</emphasis>: 28 января 2016 г"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4622
msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Mark Hahnel, founder"
msgstr ""
"<emphasis role=\"strong\">Интервьюируемый</emphasis>: Марк Ханел, основатель"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4627
msgid ""
"Figshare’s mission is to change the face of academic publishing through "
"improved dissemination, discoverability, and reusability of scholarly "
"research. Figshare is a repository where users can make all the output of "
"their research available—from posters and presentations to data sets and "
"code—in a way that’s easy to discover, cite, and share. Users can upload any "
"file format, which can then be previewed in a Web browser. Research output "
"is disseminated in a way that the current scholarly-publishing model does "
"not allow."
msgstr ""
"Миссия Figshare’s состоит в том, чтобы изменить лицо академической "
"публикации путем улучшения распространения, обнаруживаемости и повторного "
"использования научных исследований. Figshare - это репозиторий, где "
"пользователи могут сделать все результаты своих исследований доступными— из "
"плакатов и презентаций на наборы данных и код— таким образом, что’s легко "
"обнаружить, привести и поделиться. Пользователи могут загружать любой формат "
"файла, который затем может быть представлен в веб-браузере. Результаты "
"исследований распространяются таким образом, что нынешняя модель научной "
"публикации не позволяет."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4638
msgid ""
"Figshare founder Mark Hahnel often gets asked: How do you make money? How do "
"we know you’ll be here in five years? Can you, as a for-profit venture, be "
"trusted? Answers have evolved over time."
msgstr ""
"Основатель Марка Хэнель часто спрашивают: Как заработать? Откуда мы знаем, "
"что ты будешь здесь через пять лет? Можете ли вы, в качестве коммерческого "
"предприятия, доверять? Ответы эволюционировали со временем."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4643
msgid ""
"Mark traces the origins of Figshare back to when he was a graduate student "
"getting his PhD in stem cell biology. His research involved working with "
"videos of stem cells in motion. However, when he went to publish his "
"research, there was no way for him to also publish the videos, figures, "
"graphs, and data sets. This was frustrating. Mark believed publishing his "
"complete research would lead to more citations and be better for his career."
msgstr ""
"Марк прослеживает происхождение Фигшера, когда он был аспирантом, получив "
"докторскую степень по биологии стволовых клеток. Его исследование включало "
"работу с видео стволовых клеток в движении. Однако, когда он отправился "
"публиковать свои исследования, у него не было возможности также публиковать "
"видео, цифры, графики и наборы данных. Это было неприятно. Марк считал, что "
"публикация его полного исследования приведет к большему количеству цитат и "
"будет лучше для его карьеры."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4652
msgid ""
"Mark does not consider himself an advanced software programmer.  "
"Fortunately, things like cloud-based computing and wikis had become "
"mainstream, and he believed it ought to be possible to put all his research "
"online and share it with anyone. So he began working on a solution."
msgstr ""
"Марк не считает себя продвинутым программистом. К счастью, такие вещи, как "
"облачные вычисления и вики, стали основными, и он считал, что это должно "
"быть возможно, чтобы поставить все свои исследования в Интернете и "
"поделиться ими с кем-либо. Поэтому он начал работать над решением."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4659
msgid ""
"There were two key needs: licenses to make the data citable, and persistent "
"identifiers— URL links that always point back to the original object "
"ensuring the research is citable for the long term."
msgstr ""
"Были две ключевые потребности: лицензии, чтобы сделать данные цитируемыми, и "
"постоянные идентификаторы— URL-ссылки, которые всегда указывают на "
"оригинальный объект, гарантируя, что исследование цитируется в долгосрочной "
"перспективе."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4665
msgid ""
"Mark chose Digital Object Identifiers (DOIs) to meet the need for a "
"persistent identifier. In the DOI system, an object’s metadata is stored as "
"a series of numbers in the DOI name. Referring to an object by its DOI is "
"more stable than referring to it by its URL, because the location of an "
"object (the web page or URL) can often change. Mark partnered with DataCite "
"for the provision of DOIs for research data."
msgstr ""
"Марк выбрал цифровые идентификаторы объектов (DOI) для удовлетворения "
"потребности в постоянном идентификаторе. В системе DOI метаданные ’ объектов "
"хранятся как серия чисел в имени DOI. Ссылка на объект по его DOI более "
"стабильна, чем ссылка на него по его URL, потому что местоположение объекта ("
"страница или URL) часто может меняться. Марк сотрудничал с DataCite для "
"предоставления DOI для исследовательских данных."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4674
msgid ""
"As for licenses, Mark chose Creative Commons. The open-access and "
"open-science communities were already using and recommending Creative "
"Commons. Based on what was happening in those communities and Mark’s "
"dialogue with peers, he went with CC0 (in the public domain) for data sets "
"and CC BY (Attribution) for figures, videos, and data sets."
msgstr ""
"Что касается лицензий, Марк выбрал Creative Commons. Общины открытого "
"доступа и открытой науки уже использовали и рекомендовали Creative Commons. "
"Основываясь на том, что происходило в этих сообществах и диалоге Mark’s со "
"сверстниками, он отправился с CC0 (в общественном достоянии) для наборов "
"данных и CC BY (Attribution) для цифр, видео и наборов данных."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4682
msgid ""
"So Mark began using DOIs and Creative Commons for his own research work. He "
"had a science blog where he wrote about it and made all his data "
"open. People started commenting on his blog that they wanted to do the "
"same. So he opened it up for them to use, too."
msgstr ""
"Марк начал использовать DOIs и Creative Commons для своей исследовательской "
"работы. У него был научный блог, где он написал об этом и сделал все свои "
"данные открытыми. Люди начали комментировать его блог, что они хотели "
"сделать то же самое. И он открыл его для них."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4688
msgid ""
"People liked the interface and simple upload process. People started asking "
"if they could also share theses, grant proposals, and code. Inclusion of "
"code raised new licensing issues, as Creative Commons licenses are not used "
"for software. To allow the sharing of software code, Mark chose the MIT "
"license, but GNU and Apache licenses can also be used."
msgstr ""
"Людям понравился интерфейс и простой процесс загрузки. Люди начали "
"спрашивать, могут ли они также делиться тезисами, предоставлять предложения "
"и код. Включение кода вызвало новые проблемы лицензирования, поскольку "
"лицензии Creative Commons не используются для программного обеспечения. "
"Чтобы разрешить обмен программным кодом, Марк выбрал лицензию MIT, но "
"лицензии GNU и Apache также могут быть использованы."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4696
msgid ""
"Mark sought investment to make this into a scalable product. After a few "
"unsuccessful funding pitches, UK-based Digital Science expressed interest "
"but insisted on a more viable business model.  They made an initial "
"investment, and together they came up with a freemium-like business model."
msgstr ""
"Марк стремился инвестировать, чтобы превратить это в масштабируемый продукт. "
"После нескольких неудачных предложений по финансированию, британская Digital "
"Science выразила заинтересованность, но настаивала на более жизнеспособной "
"бизнес-модели. Они сделали первоначальные инвестиции, и вместе они придумали "
"бизнес-модель, похожую на freemium."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4703
msgid ""
"Under the freemium model, academics upload their research to Figshare for "
"storage and sharing for free. Each research object is licensed with Creative "
"Commons and receives a DOI link. The premium option charges researchers a "
"fee for gigabytes of private storage space, and for private online space "
"designed for a set number of research collaborators, which is ideal for "
"larger teams and geographically dispersed research groups. Figshare sums up "
"its value proposition to researchers as <quote>You retain ownership.  You "
"license it. You get credit. We just make sure it persists.</quote>"
msgstr ""
"В рамках модели freemium ученые загружают свои исследования на Figshare для "
"хранения и бесплатного обмена. Каждый объект исследования лицензируется "
"Creative Commons и получает ссылку DOI. В премиум-варианте исследователи "
"платят за гигабайты личного пространства для хранения данных, а также за "
"частное онлайн-пространство, рассчитанное на определенное количество "
"участников исследования, что идеально подходит для больших коллективов и "
"географически разбросанных исследовательских групп. Figshare формулирует "
"свое ценностное предложение для исследователей следующим образом <quote>Вы "
"сохраняете право собственности.  Вы лицензируете его. Вы получаете "
"вознаграждение. Мы просто следим за тем, чтобы они сохранялись.</quote>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4715
msgid ""
"In January 2012, Figshare was launched. (The fig in Figshare stands for "
"figures.) Using investment funds, Mark made significant improvements to "
"Figshare. For example, researchers could quickly preview their research "
"files within a browser without having to download them first or require "
"third-party software. Journals who were still largely publishing articles as "
"static noninteractive PDFs became interested in having Figshare provide that "
"functionality for them."
msgstr ""
"В январе 2012 года был запущен Figshare. (Свинья на Фигшере означает цифры.) "
"Используя инвестиционные фонды, Марк внес значительные улучшения в Figshare. "
"Например, исследователи могли бы быстро просмотреть свои исследовательские "
"файлы в браузере, не загрузив их в первую очередь или не требуя стороннего "
"программного обеспечения. Журналы, которые до сих пор в значительной степени "
"публиковали статьи как статические неинтерактивные PDF-файлы, "
"заинтересовались тем, что Figshare предоставляет эти функциональные "
"возможности для них."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4725
msgid ""
"Figshare diversified its business model to include services for "
"journals. Figshare began hosting large amounts of data for the journals’ "
"online articles. This additional data improved the quality of the "
"articles. Outsourcing this service to Figshare freed publishers from having "
"to develop this functionality as part of their own "
"infrastructure. Figshare-hosted data also provides a link back to the "
"article, generating additional click-through and readership—a benefit to "
"both journal publishers and researchers.  Figshare now provides "
"research-data infrastructure for a wide variety of publishers including "
"Wiley, Springer Nature, PLOS, and Taylor and Francis, to name a few, and has "
"convinced them to use Creative Commons licenses for the data."
msgstr ""
"Figshare диверсифицировал свою бизнес-модель, включив услуги для журналов. "
"Figshare начал размещать большое количество данных для журналов’ онлайн- "
"статей. Эти дополнительные данные улучшили качество статей. Аутсорсинг этой "
"услуги Figshare освободил издателей от необходимости развивать эту "
"функциональность как часть их собственной инфраструктуры. Данные, "
"размещенные на Figshare, также дают ссылку на статью, создавая "
"дополнительные клики и читательские преимущества как для издателей журналов, "
"так и для исследователей. Figshare теперь предоставляет исследовательскую "
"инфраструктуру данных для широкого круга издателей, включая Wiley, Springer "
"Nature, PLOS и Taylor и Francis, чтобы назвать несколько, и убедил их "
"использовать лицензии Creative Commons для данных."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4739
msgid ""
"Governments allocate significant public funds to research. In parallel with "
"the launch of Figshare, governments around the world began requesting the "
"research they fund be open and accessible.  They mandated that researchers "
"and academic institutions better manage and disseminate their research "
"outputs. Institutions looking to comply with this new mandate became "
"interested in Figshare. Figshare once again diversified its business model, "
"adding services for institutions."
msgstr ""
"Правительства выделяют значительные государственные средства на "
"исследования. Параллельно с запуском Figshare правительства по всему миру "
"начали запрашивать исследования, которые они финансируют, быть открытыми и "
"доступными. Они поручили исследователям и научным учреждениям лучше "
"управлять и распространять результаты своих исследований. Институты, "
"стремящиеся выполнить этот новый мандат, заинтересовались Figshare. Figshare "
"в очередной раз диверсифицировал свою бизнес-модель, добавив услуги для "
"учреждений."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4749
msgid ""
"Figshare now offers a range of fee-based services to institutions, including "
"their own minibranded Figshare space (called Figshare for Institutions) that "
"securely hosts research data of institutions in the cloud. Services include "
"not just hosting but data metrics, data dissemination, and user-group "
"administration.  Figshare’s workflow, and the services they offer for "
"institutions, take into account the needs of librarians and administrators, "
"as well as of the researchers."
msgstr ""
"Figshare теперь предлагает ряд платных услуг для учреждений, в том числе их "
"собственное мини-брендированное пространство Figshare (называемое Figshare "
"для институтов), которые надежно хранят исследовательские данные учреждений "
"в облаке. Услуги включают не только хостинг, но и метрики данных, "
"распространение данных и управление группами пользователей. Рабочий процесс "
"Figshare’s и услуги, которые они предлагают для учреждений, учитывают "
"потребности библиотекарей и администраторов, а также исследователей."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4759
msgid ""
"As with researchers and publishers, Fig-share encouraged institutions to "
"share their research with CC BY (Attribution) and their data with CC0 (into "
"the public domain). Funders who require researchers and institutions to use "
"open licensing believe in the social responsibilities and benefits of making "
"research accessible to all. Publishing research in this open way has come to "
"be called open access. But not all funders specify CC BY; some institutions "
"want to offer their researchers a choice, including less permissive licenses "
"like CC BY-NC (Attribution-NonCommercial), CC BY-SA "
"(Attribution-ShareAlike), or CC BY-ND (Attribution-NoDerivs)."
msgstr ""
"Как и в случае с исследователями и издателями, Fig-share призвал учреждения "
"делиться своими исследованиями с CC BY (Attribution) и их данными с CC0 (в "
"общественном достоянии). Финансисты, которые требуют, чтобы исследователи и "
"учреждения использовали открытое лицензирование, верят в социальные "
"обязанности и преимущества сделать исследования доступными для всех. "
"Публикация исследований таким открытым способом стала называться открытым "
"доступом. Но не все спонсоры указывают CC BY; некоторые учреждения хотят "
"предложить своим исследователям выбор, включая менее разрешительные "
"лицензии, такие как CC BY-NC (Attribution-NonCommercial), CC BY-SA "
"(Attribution-ShareAlike) или CC BY-ND (Attribution-NoDerivs)."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4772
msgid ""
"For Mark this created a conflict. On the one hand, the principles and "
"benefits of open science are at the heart of Figshare, and Mark believes CC "
"BY is the best license for this. On the other hand, institutions were saying "
"they wouldn’t use Figshare unless it offered a choice in licenses. He "
"initially refused to offer anything beyond CC0 and CC BY, but after seeing "
"an open-source CERN project offer all Creative Commons licenses without any "
"negative repercussions, he decided to follow suit."
msgstr ""
"Для Марка это создало конфликт. С одной стороны, принципы и преимущества "
"открытой науки лежат в основе Figshare, и Марк считает, что CC BY является "
"лучшей лицензией для этого. С другой стороны, учреждения говорили, что они "
"не будут использовать Figshare, если не предложат выбор в лицензиях. "
"Первоначально он отказался предлагать что-либо за пределами CC0 и CC BY, но, "
"увидев проект CERN с открытым исходным кодом, предлагает все лицензии "
"Creative Commons без каких-либо негативных последствий, он решил последовать "
"его примеру."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4782
msgid ""
"Mark is thinking of doing a Figshare study that tracks research "
"dissemination according to Creative Commons license, and gathering metrics "
"on views, citations, and downloads. You could see which license generates "
"the biggest impact. If the data showed that CC BY is more impactful, Mark "
"believes more and more researchers and institutions will make it their "
"license of choice."
msgstr ""
"Марк планирует провести исследование Figshare, которое отслеживает "
"распространение исследований в соответствии с лицензией Creative Commons и "
"собирает метрики на просмотры, цитаты и загрузки. Вы можете увидеть, какая "
"лицензия оказывает наибольшее влияние. Если данные показали, что CC BY "
"является более эффективным, Марк считает, что все больше и больше "
"исследователей и учреждений сделают его своей лицензией на выбор."

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4795
#, fuzzy
msgid ""
"<ulink "
"url=\"http://figshare.com/articles/Journal_subscription_costs_FOIs_to_UK_universities/1186832\"/>"
msgstr ""
"<ulink url=\"http://figshare.com/articles/"
"Journal_subscription_costs_FOIs_to_UK_universities/1186832\"/>"

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4798
#, fuzzy
msgid ""
"<ulink "
"url=\"http://retr0.shinyapps.io/journal_costs/?year=2014&amp;inst=19,22,38,42,59,64,80,95,136\"/>"
msgstr ""
"<ulink url=\"http://retr0.shinyapps.io/journal_costs/"
"?year=2014&amp;inst=19,22,38,42,59,64,80,95,136\"/>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4790
msgid ""
"Figshare has an Application Programming Interface (API) that makes it "
"possible for data to be pulled from Figshare and used in other "
"applications. As an example, Mark shared a Figshare data set showing the "
"journal subscriptions that higher-education institutions in the United "
"Kingdom paid to ten major publishers.<placeholder type=\"footnote\" "
"id=\"0\"/> Figshare’s API enables that data to be pulled into an app "
"developed by a completely different researcher that converts the data into a "
"visually interesting graph, which any viewer can alter by changing any of "
"the variables.<placeholder type=\"footnote\" id=\"1\"/>"
msgstr ""
"У Figshare есть интерфейс прикладного программирования (API), который "
"позволяет извлекать данные из Figshare и использовать их в других "
"приложениях. В качестве примера Марк поделился набором данных Figshare, "
"показывающим подписку на журналы, которую высшие учебные заведения "
"Великобритании оплачивают десяти крупным издательствам.<placeholder type="
"\"footnote\" id=\"0\"/> API Figshare позволяет использовать эти данные в "
"приложении, разработанном совершенно другим исследователем, которое "
"преобразует данные в визуально интересный график, который любой зритель "
"может изменить, изменив любую из переменных.<placeholder type=\"footnote\" "
"id=\"1\"/>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4801
msgid ""
"The free version of Figshare has built a community of academics, who through "
"word of mouth and presentations have promoted and spread awareness of "
"Figshare. To amplify and reward the community, Figshare established an "
"Advisor program, providing those who promoted Figshare with hoodies and "
"T-shirts, early access to new features, and travel expenses when they gave "
"presentations outside of their area. These Advisors also helped Mark on what "
"license to use for software code and whether to offer universities an option "
"of using Creative Commons licenses."
msgstr ""
"Бесплатная версия Figshare построила сообщество ученых, которые через рот и "
"презентации продвигали и распространяли осведомленность о Figshare. Чтобы "
"укрепить и вознаградить сообщество, Figshare учредила программу « Advisor», "
"предоставляя тем, кто продвигал Figshare с капюшоном и футболками, ранний "
"доступ к новым функциям и путевые расходы, когда они давали презентации за "
"пределами своей области. Эти консультанты также помогли Марку о том, какую "
"лицензию использовать для программного кода и предлагать ли университетам "
"возможность использования лицензий Creative Commons."

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4816
#, fuzzy
msgid "<ulink url=\"http://figshare.com/features\"/>"
msgstr "<ulink url=\"http://figshare.com/features\"/>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4812
msgid ""
"Mark says his success is partly about being in the right place at the right "
"time. He also believes that the diversification of Figshare’s model over "
"time has been key to success. Figshare now offers a comprehensive set of "
"services to researchers, publishers, and institutions.<placeholder "
"type=\"footnote\" id=\"0\"/> If he had relied solely on revenue from premium "
"subscriptions, he believes Figshare would have struggled. In Figshare’s "
"early days, their primary users were early-career and late-career "
"academics. It has only been because funders mandated open licensing that "
"Figshare is now being used by the mainstream."
msgstr ""
"Марк говорит, что его успех отчасти объясняется тем, что он оказался в "
"нужном месте в нужное время. Он также считает, что диверсификация модели "
"Figshare со временем стала ключом к успеху. Сейчас Figshare предлагает "
"полный набор услуг для исследователей, издателей и учреждений.<placeholder "
"type=\"footnote\" id=\"0\"/> Если бы он полагался только на доходы от "
"премиум-подписки, то, по его мнению, Figshare пришлось бы нелегко. В первые "
"дни существования Figshare ее основными пользователями были ученые с ранней "
"и поздней карьерой. Только благодаря тому, что финансисты потребовали "
"открытого лицензирования, Figshare стал использоваться широкими слоями "
"населения."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4823
msgid ""
"Today Figshare has 26 million–plus page views, 7.5 million–plus downloads, "
"800,000–plus user uploads, 2 million–plus articles, 500,000-plus "
"collections, and 5,000–plus projects. Sixty percent of their traffic comes "
"from Google. A sister company called Altmetric tracks the use of Figshare by "
"others, including Wikipedia and news sources."
msgstr ""
"Сегодня Figshare имеет 26 миллионов + просмотров страниц, 7,5 миллиона + "
"загрузок, 800,000 + пользователь uploads, 2 миллиона –плюшевых статей, "
"500,000 с лишним коллекций и 5,000 + проектов. Шестьдесят процентов их "
"трафика поступает от Google. Сестра компания под названием Altmetric "
"отслеживает использование Figshare другими, включая Википедию и источники "
"новостей."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4831
msgid ""
"Figshare uses the revenue it generates from the premium subscribers, journal "
"publishers, and institutions to fund and expand what it can offer to "
"researchers for free. Figshare has publicly stuck to its principles—keeping "
"the free service free and requiring the use of CC BY and CC0 from the "
"start—and from Mark’s perspective, this is why people trust Figshare. Mark "
"sees new competitors coming forward who are just in it for money. If "
"Figshare was only in it for the money, they wouldn’t care about offering a "
"free version. Figshare’s principles and advocacy for openness are a key "
"differentiator. Going forward, Mark sees Figshare not only as supporting "
"open access to research but also enabling people to collaborate and make new "
"discoveries."
msgstr ""
"Figshare использует доход, который он генерирует от премиум-абонентов, "
"издателей журналов и учреждений, чтобы финансировать и расширять то, что он "
"может предложить исследователям бесплатно. Figshare публично придерживался "
"своих принципов, сохраняя бесплатный сервис и требуя использования CC BY и "
"CC0 с самого начала и с точки зрения Mark’s, именно поэтому люди доверяют "
"Figshare. Марк видит новых конкурентов, которые просто в нем за деньги. Если "
"бы Figshare был только в нем за деньги, они бы не хотели предлагать "
"бесплатную версию. Принципы и пропаганда открытости являются ключевым "
"дифференциатором. Вперед, Марк видит Figshare не только поддерживает "
"открытый доступ к исследованиям, но и позволяет людям сотрудничать и делать "
"новые открытия."

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4846
msgid "Figure.NZ"
msgstr "Рисунок. NZ"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4852
msgid ""
"Figure.NZ is a nonprofit charity that makes an online data platform designed "
"to make data reusable and easy to understand.  Founded in 2012 in New "
"Zealand."
msgstr ""
"Рисунок. NZ - некоммерческая благотворительная организация, которая делает "
"онлайн-платформу данных, предназначенную для того, чтобы сделать данные "
"многоразовыми и простыми для понимания. Основан в 2012 году в Новой Зеландии."

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4857
#, fuzzy
msgid "<ulink url=\"http://figure.nz\"/>"
msgstr "<ulink url=\"http://figure.nz\"/>"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4859
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: platform providing paid "
"services to creators, donations, sponsorships"
msgstr ""
"<emphasis role=\"strong\">Модель доходов</emphasis>: платформа, "
"предоставляющая платные услуги создателям, пожертвования, спонсорство"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4862
msgid "<emphasis role=\"strong\">Interview date</emphasis>: May 3, 2016"
msgstr "<emphasis role=\"strong\">Дата собеседования</emphasis>: 3 мая 2016 г"

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4864
msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Lillian Grace, founder"
msgstr ""
"<emphasis role=\"strong\">Интервьюируемый</emphasis>: Лилиан Грейс, "
"основательница"

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4870
#, fuzzy
msgid ""
"<ulink "
"url=\"http://www.nzdatafutures.org.nz/sites/default/files/NZDFF_harness-the-power.pdf\"/>"
msgstr ""
"<ulink url=\"http://www.nzdatafutures.org.nz/sites/default/files/"
"NZDFF_harness-the-power.pdf\"/>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4869
msgid ""
"In the paper Harnessing the Economic and Social Power of Data presented at "
"the New Zealand Data Futures Forum in 2014,<placeholder type=\"footnote\" "
"id=\"0\"/> Figure.NZ founder Lillian Grace said there are thousands of "
"valuable and relevant data sets freely available to us right now, but most "
"people don’t use them. She used to think this meant people didn’t care about "
"being informed, but she’s come to see that she was wrong. Almost everyone "
"wants to be informed about issues that matter—not only to them, but also to "
"their families, their communities, their businesses, and their country.  But "
"there’s a big difference between availability and accessibility of "
"information. Data is spread across thousands of sites and is held within "
"databases and spreadsheets that require both time and skill to engage "
"with. To use data when making a decision, you have to know what specific "
"question to ask, identify a source that has collected the data, and "
"manipulate complex tools to extract and visualize the information within the "
"data set.  Lillian established Figure.NZ to make data truly accessible to "
"all, with a specific focus on New Zealand."
msgstr ""
"В докладе Использование экономического и социального потенциала данных, "
"представленном на Новозеландском форуме Будущее данных в 2014 году, "
"<placeholder type=\"footnote\" id=\"0\"/> основательница Figure.NZ Лилиан "
"Грейс говорит, что сейчас в свободном доступе находятся тысячи ценных и "
"актуальных наборов данных, но большинство людей ими не пользуются. Раньше "
"она думала, что это означает, что люди не заботятся о том, чтобы быть "
"информированными, но теперь убедилась, что ошибалась. Почти все хотят быть "
"информированными по вопросам, которые имеют значение не только для них, но и "
"для их семей, общин, бизнеса и страны.  Но есть большая разница между "
"наличием и доступностью информации. Данные разбросаны по тысячам сайтов и "
"хранятся в базах данных и электронных таблицах, работа с которыми требует "
"времени и навыков. Чтобы использовать данные при принятии решения, нужно "
"знать, какой конкретный вопрос задать, найти источник, который собрал "
"данные, и работать со сложными инструментами для извлечения и визуализации "
"информации в наборе данных.  Лилиан создала сайт Figure.NZ, чтобы сделать "
"данные действительно доступными для всех, уделяя особое внимание Новой "
"Зеландии."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4888
msgid ""
"Lillian had the idea for Figure.NZ in February 2012 while working for the "
"New Zealand Institute, a think tank concerned with improving economic "
"prosperity, social well-being, environmental quality, and environmental "
"productivity for New Zealand and New Zealanders. While giving talks to "
"community and business groups, Lillian realized <quote>every single issue we "
"addressed would have been easier to deal with if more people understood the "
"basic facts.</quote> But understanding the basic facts sometimes requires "
"data and research that you often have to pay for."
msgstr ""
"Идея создания сайта Figure.NZ возникла у Лилиан в феврале 2012 года во время "
"работы в Новозеландском институте - аналитическом центре, занимающемся "
"вопросами повышения экономического процветания, социального благополучия, "
"качества окружающей среды и экологической продуктивности Новой Зеландии и "
"новозеландцев. Выступая с докладами перед общественными и деловыми группами, "
"Лилиан поняла: <quote>каждый вопрос, которым мы занимались, было бы легче "
"решить, если бы больше людей понимали основные факты.</quote> Но понимание "
"основных фактов иногда требует данных и исследований, за которые часто "
"приходится платить."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4899
msgid ""
"Lillian began to imagine a website that lifted data up to a visual form that "
"could be easily understood and freely accessed.  Initially launched as Wiki "
"New Zealand, the original idea was that people could contribute their data "
"and visuals via a wiki.  However, few people had graphs that could be used "
"and shared, and there were no standards or consistency around the data and "
"the visuals. Realizing the wiki model wasn’t working, Lillian brought the "
"process of data aggregation, curation, and visual presentation in-house, and "
"invested in the technology to help automate some of it. Wiki New Zealand "
"became Figure.NZ, and efforts were reoriented toward providing services to "
"those wanting to open their data and present it visually."
msgstr ""
"Лиллиан начал представлять веб-сайт, который поднял данные до визуальной "
"формы, которая может быть легко понята и свободно доступна. Первоначально "
"выпущенная как Wiki New Zealand, оригинальная идея заключалась в том, что "
"люди могут предоставить свои данные и визуальные эффекты через вики. Тем не "
"менее, немногие люди имели графы, которые можно было использовать и "
"делиться, и не было никаких стандартов или последовательности вокруг данных "
"и визуальных эффектов. Понимая, что вики-модель не работала, Лилиан принесла "
"процесс агрегирования данных, кураторства и визуальной презентации внутри "
"компании, и инвестировала в технологию, чтобы помочь автоматизировать "
"некоторые из них. Вики Новая Зеландия стала Фигурой. NZ, и усилия были "
"переориентированы на предоставление услуг тем, кто хочет открыть свои данные "
"и представить их визуально."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4913
msgid ""
"Here’s how it works. Figure.NZ sources data from other organizations, "
"including corporations, public repositories, government departments, and "
"academics. Figure.NZ imports and extracts that data, and then validates and "
"standardizes it—all with a strong eye on what will be best for users. They "
"then make the data available in a series of standardized forms, both human- "
"and machine-readable, with rich metadata about the sources, the licenses, "
"and data types. Figure.NZ has a chart-designing tool that makes simple bar, "
"line, and area graphs from any data source.  The graphs are posted to the "
"Figure.NZ website, and they can also be exported in a variety of formats for "
"print or online use.  Figure.NZ makes its data and graphs available using "
"the Attribution (CC BY) license. This allows others to reuse, revise, remix, "
"and redistribute Figure.NZ data and graphs as long as they give attribution "
"to the original source and to Figure.NZ."
msgstr ""
"Вот как это работает. Рисунок. NZ представляет данные из других организаций, "
"включая корпорации, государственные хранилища, правительственные ведомства и "
"академики. Рисунок. NZ импортирует и добывает эти данные, а затем проверяет "
"и стандартизирует их. Затем они делают данные доступными в серии "
"стандартизированных форм, как человеческих, так и машиночитаемых, с богатыми "
"метаданными об источниках, лицензиях и типах данных. Рисунок. NZ имеет "
"инструмент для разработки диаграмм, который делает простые штрихи, строки и "
"графы области из любого источника данных. Графы размещаются на рисунке. Сайт "
"NZ, и они также могут быть экспортированы в различных форматах для печатного "
"или онлайн-использования. Рисунок. NZ предоставляет свои данные и графики, "
"используя лицензию Attribution (CC BY). Это позволяет другим повторно "
"использовать, пересматривать, ремиксировать и перераспределять Рисунок. NZ "
"данные и графики, если они дают атрибуцию исходному источнику и рисунку. НЗ."

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4939
#, fuzzy
msgid ""
"<ulink "
"url=\"http://www.ict.govt.nz/guidance-and-resources/open-government/new-zealand-government-open-access-and-licensing-nzgoal-framework/\"/>"
msgstr ""
"<ulink url=\"http://www.ict.govt.nz/guidance-and-resources/open-government/"
"new-zealand-government-open-access-and-licensing-nzgoal-framework/\"/>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4930
msgid ""
"Lillian characterizes the initial decision to use Creative Commons as "
"naively fortunate. It was first recommended to her by a colleague. Lillian "
"spent time looking at what Creative Commons offered and thought it looked "
"good, was clear, and made common sense. It was easy to use and easy for "
"others to understand. Over time, she’s come to realize just how fortunate "
"and important that decision turned out to be. New Zealand’s government has "
"an open-access and licensing framework called NZGOAL, which provides "
"guidance for agencies when they release copyrighted and noncopyrighted work "
"and material.<placeholder type=\"footnote\" id=\"0\"/> It aims to "
"standardize the licensing of works with government copyright and how they "
"can be reused, and it does this with Creative Commons licenses. As a result, "
"98 percent of all government-agency data is Creative Commons licensed, "
"fitting in nicely with Figure.NZ’s decision."
msgstr ""
"Лилиан характеризует первоначальное решение использовать Creative Commons "
"как наивно удачливое. Это было впервые рекомендовано ей коллегой. Лилиан "
"провела время, глядя на то, что предлагает Creative Commons, и думала, что "
"это выглядит хорошо, было ясно и имело здравый смысл. Это было легко "
"использовать и легко для других понять. Со временем, она приходит, чтобы "
"понять, насколько счастливым и важным оказалось это решение. Правительство "
"Новой Зеландии имеет открытый доступ и лицензионную структуру под названием "
"NZGOAL, которая предоставляет рекомендации для агентств, когда они выпускают "
"авторские и немедицинские работы и материалы.<placeholder type=\"footnote\" "
"id=\"0\"/> Он направлен на стандартизацию лицензирования произведений с "
"государственным авторским правом и как они могут быть повторно использованы, "
"и это делает это с лицензиями Creative Commons. В результате, 98% всех "
"правительственных данных имеют лицензию Creative Commons, что хорошо "
"соответствует Figure. Решение NZ’s."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4946
msgid ""
"Lillian thinks current ideas of what a business is are relatively new, only "
"a hundred years old or so. She’s convinced that twenty years from now, we "
"will see new and different models for business.  Figure.NZ is set up as a "
"nonprofit charity. It is purpose-driven but also strives to pay people well "
"and thinks like a business.  Lillian sees the charity-nonprofit status as an "
"essential element for the mission and purpose of Figure.NZ. She believes "
"Wikipedia would not work if it were for profit, and similarly, Figure.NZ’s "
"nonprofit status assures people who have data and people who want to use it "
"that they can rely on Figure.NZ’s motives. People see them as a trusted "
"wrangler and source."
msgstr ""
"Лилиан думает, что нынешние идеи о том, что такое бизнес, относительно "
"новые, только сто лет или около того. She’s убедила, что через двадцать лет "
"мы увидим новые и разные модели для бизнеса. Рисунок. NZ создан как "
"некоммерческая благотворительная организация. Это ориентировано на цели, но "
"также стремится хорошо платить людям и думать как бизнес. Лилиан считает "
"благотворительный некоммерческий статус важным элементом для миссии и цели "
"Фигуры. НЗ. Она считает, что Википедия не будет работать, если бы она была "
"для прибыли, и так же, Фигура. Некоммерческий статус NZ’ гарантирует людей, "
"которые имеют данные, и людей, которые хотят использовать их, что они могут "
"полагаться на Фигуру. Мотивы NZ’. Люди видят их как доверенного звонка и "
"источника."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4959
msgid ""
"Although Figure.NZ is a social enterprise that openly licenses their data "
"and graphs for everyone to use for free, they have taken care not to be "
"perceived as a free service all around the table. Lillian believes hundreds "
"of millions of dollars are spent by the government and organizations to "
"collect data. However, very little money is spent on taking that data and "
"making it accessible, understandable, and useful for decision making.  "
"Government uses some of the data for policy, but Lillian believes that it is "
"underutilized and the potential value is much larger.  Figure.NZ is focused "
"on solving that problem. They believe a portion of money allocated to "
"collecting data should go into making sure that data is useful and generates "
"value. If the government wants citizens to understand why certain decisions "
"are being made and to be more aware about what the government is doing, why "
"not transform the data it collects into easily understood visuals? It could "
"even become a way for a government or any organization to differentiate, "
"market, and brand itself."
msgstr ""
"Хотя рис. NZ является социальным предприятием, которое открыто лицензирует "
"свои данные и графики для всех, чтобы использовать бесплатно, они "
"позаботились о том, чтобы не восприниматься как бесплатный сервис по всему "
"столу. Лилиан считает, что сотни миллионов долларов тратятся правительством "
"и организациями на сбор данных. Тем не менее, очень мало денег тратится на "
"то, чтобы взять эти данные и сделать их доступными, понятными и полезными "
"для принятия решений. Правительство использует некоторые данные для "
"политики, но Лилиан считает, что они используются недостаточно, а "
"потенциальная стоимость намного больше. Рисунок. NZ сосредоточен на решении "
"этой проблемы. Они считают, что часть денег, выделяемых на сбор данных, "
"должна пойти на то, чтобы убедиться, что данные полезны и генерировать "
"ценность. Если правительство хочет, чтобы граждане поняли, почему "
"принимаются определенные решения, и чтобы быть более осведомленным о том, "
"что делает правительство, почему бы не преобразовать данные, которые оно "
"собирает, в легко понимаемые визуальные эффекты? Это может даже стать "
"способом для правительства или любой организации дифференциации, рынка и "
"самого бренда."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4978
msgid ""
"Figure.NZ spends a lot of time seeking to understand the motivations of data "
"collectors and to identify the channels where it can provide value. Every "
"part of their business model has been focused on who is going to get value "
"from the data and visuals."
msgstr ""
"Рисунок. NZ проводит много времени, пытаясь понять мотивы коллекционеров "
"данных и определить каналы, по которым он может обеспечить ценность. Каждая "
"часть их бизнес-модели была сосредоточена на том, кто собирается получить "
"ценность от данных и визуальных эффектов."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:4984
msgid ""
"Figure.NZ has multiple lines of business. They provide commercial services "
"to organizations that want their data publicly available and want to use "
"Figure.NZ as their publishing platform. People who want to publish open data "
"appreciate Figure.NZ’s ability to do it faster, more easily, and better than "
"they can. Customers are encouraged to help their users find, use, and make "
"things from the data they make available on Figure.NZ’s website. Customers "
"control what is released and the license terms (although Figure.NZ "
"encourages Creative Commons licensing). Figure.NZ also serves customers who "
"want a specific collection of charts created—for example, for their website "
"or annual report. Charging the organizations that want to make their data "
"available enables Figure.NZ to provide their site free to all users, to "
"truly democratize data."
msgstr ""
"Рисунок. NZ имеет несколько направлений бизнеса. Они предоставляют "
"коммерческие услуги организациям, которые хотят, чтобы их данные были "
"общедоступны, и хотят использовать Рисунок. NZ как их издательская "
"платформа. Люди, которые хотят опубликовать открытые данные, ценят цифру. NZ’"
"s способность делать это быстрее, легче и лучше, чем они могут. Клиентам "
"рекомендуется помогать своим пользователям находить, использовать и делать "
"вещи из данных, которые они предоставляют на рисунке. Сайт NZ’s. Клиенты "
"контролируют то, что выпускается, и условия лицензии (хотя и рис. NZ "
"поощряет лицензирование Creative Commons). Рисунок. NZ также обслуживает "
"клиентов, которые хотят определенную коллекцию карт, созданных—, например, "
"для их веб-сайта или ежегодного отчета. Зарядка организаций, которые хотят "
"сделать свои данные доступными, позволяет рисовать. NZ предоставляет свой "
"сайт бесплатно всем пользователям, чтобы по-настоящему демократизировать "
"данные."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5000
msgid ""
"Lillian notes that the current state of most data is terrible and often not "
"well understood by the people who have it. This sometimes makes it difficult "
"for customers and Figure.NZ to figure out what it would cost to import, "
"standardize, and display that data in a useful way. To deal with this, "
"Figure.NZ uses <quote>high-trust contracts,</quote> where customers allocate "
"a certain budget to the task that Figure.NZ is then free to draw from, as "
"long as Figure.NZ frequently reports on what they’ve produced so the "
"customer can determine the value for money. This strategy has helped build "
"trust and transparency about the level of effort associated with doing work "
"that has never been done before."
msgstr ""
"Лилиан отмечает, что нынешнее состояние большинства данных ужасно и часто не "
"хорошо понимается людьми, которые его имеют. Это иногда делает его трудным "
"для клиентов и Рисунок. NZ, чтобы выяснить, что будет стоить импорт, "
"стандартизировать и отображать эти данные полезным способом. Чтобы "
"справиться с этим, Фиг. NZ использует <quote> высокомонопольные контракты, </"
"quote>, где клиенты выделяют определенный бюджет на эту задачу. После этого "
"NZ может свободно рисовать, пока рисует. NZ часто сообщает о том, что они "
"произвели, чтобы клиент мог определить стоимость денег. Эта стратегия "
"способствовала укреплению доверия и транспарентности в отношении уровня "
"усилий, связанных с выполнением работы, которая никогда не проводилась ранее."

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5019
#, fuzzy
msgid "<ulink url=\"http://figure.nz/business/\"/>"
msgstr "<ulink url=\"http://figure.nz/business/\"/>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5014
msgid ""
"A second line of business is what Figure.NZ calls partners. ASB Bank and "
"Statistics New Zealand are partners who back Figure.NZ’s efforts. As one "
"example, with their support Figure.NZ has been able to create Business "
"Figures, a special way for businesses to find useful data without having to "
"know what questions to ask.<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""
"Второе направление деятельности - это то, что Figure.NZ называет партнерами. "
"Банк ASB и Статистическое управление Новой Зеландии - партнеры, которые "
"поддерживают усилия Figure.NZ. Например, при их поддержке Figure.NZ смогла "
"создать Business Figures - специальный способ для предприятий найти полезные "
"данные без необходимости знать, какие вопросы задавать.<placeholder type="
"\"footnote\" id=\"0\"/>"

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5022
#, fuzzy
msgid "<ulink url=\"http://figure.nz/patrons/\"/>"
msgstr "<ulink url=\"http://figure.nz/patrons/\"/>"

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5022
msgid ""
"Figure.NZ also has patrons.<placeholder type=\"footnote\" id=\"0\"/> Patrons "
"donate to topic areas they care about, directly enabling Figure.NZ to get "
"data together to flesh out those areas. Patrons do not direct what data is "
"included or excluded."
msgstr ""
"У Figure.NZ также есть меценаты.<placeholder type=\"footnote\" id=\"0\"/> "
"Меценаты делают пожертвования на интересующие их темы, что непосредственно "
"позволяет Figure.NZ собирать данные для наполнения этих областей. Патроны не "
"определяют, какие данные будут включены или исключены."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5028
msgid ""
"Figure.NZ also accepts philanthropic donations, which are used to provide "
"more content, extend technology, and improve services, or are targeted to "
"fund a specific effort or provide in-kind support.  As a charity, donations "
"are tax deductible."
msgstr ""
"Рисунок. NZ также принимает благотворительные пожертвования, которые "
"используются для предоставления большего количества контента, расширения "
"технологий и улучшения услуг, или предназначены для финансирования "
"конкретных усилий или предоставления поддержки натурой. Как "
"благотворительная организация, пожертвования подлежат налогообложению."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5034
msgid ""
"Figure.NZ has morphed and grown over time. With data aggregation, curation, "
"and visualizing services all in-house, Figure.NZ has developed a deep "
"expertise in taking random styles of data, standardizing it, and making it "
"useful. Lillian realized that Figure.NZ could easily become a warehouse of "
"seventy people doing data. But for Lillian, growth isn’t always good. In her "
"view, bigger often means less effective. Lillian set artificial constraints "
"on growth, forcing the organization to think differently and be more "
"efficient. Rather than in-house growth, they are growing and building "
"external relationships."
msgstr ""
"Рисунок. NZ со временем морфировался и выращивался. С агрегированием данных, "
"кураторством и визуализацией услуг все внутренние, рис. NZ разработал "
"глубокий опыт в принятии случайных стилей данных, стандартизации его и "
"делает его полезным. Лилиан поняла эту цифру. NZ может легко стать складом "
"из семидесяти человек, выполняющих данные. Но для Лилиан рост не всегда "
"хорош. По ее мнению, больше часто означает меньшую эффективность. Лилиан "
"установила искусственные ограничения на рост, заставляя организацию думать "
"по-другому и быть более эффективной. Вместо внутреннего роста они растут и "
"строят внешние отношения."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5046
msgid ""
"Figure.NZ’s website displays visuals and data associated with a wide range "
"of categories including crime, economy, education, employment, energy, "
"environment, health, information and communications technology, industry, "
"tourism, and many others. A search function helps users find tables and "
"graphs. Figure.NZ does not provide analysis or interpretation of the data or "
"visuals.  Their goal is to teach people how to think, not think for them.  "
"Figure.NZ wants to create intuitive experiences, not user manuals."
msgstr ""
"Рисунок. Сайт NZ’s отображает визуальные эффекты и данные, связанные с "
"широким спектром категорий, включая преступность, экономику, образование, "
"занятость, энергетику, окружающую среду, здравоохранение, информационно-"
"коммуникационные технологии, промышленность, туризм и многие другие. Функция "
"поиска помогает пользователям находить таблицы и графики. Рисунок. NZ не "
"обеспечивает анализ или интерпретацию данных или визуальных эффектов. Их "
"цель - научить людей думать, а не думать о них. Рисунок. NZ хочет создавать "
"интуитивные переживания, а не пользовательские руководства."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5056
msgid ""
"Figure.NZ believes data and visuals should be useful. They provide their "
"customers with a data collection template and teach them why it’s important "
"and how to use it. They’ve begun putting more emphasis on tracking what "
"users of their website want. They also get requests from social media and "
"through email for them to share data for a specific topic—for example, can "
"you share data for water quality? If they have the data, they respond "
"quickly; if they don’t, they try and identify the organizations that would "
"have that data and forge a relationship so they can be included on "
"Figure.NZ’s site. Overall, Figure.NZ is seeking to provide a place for "
"people to be curious about, access, and interpret data on topics they are "
"interested in."
msgstr ""
"Рисунок. NZ считает, что данные и визуальные эффекты должны быть полезными. "
"Они предоставляют своим клиентам шаблон для сбора данных и учат их, почему "
"он имеет важное значение и как его использовать. Они начали уделять больше "
"внимания отслеживанию того, чего хотят пользователи своего сайта. Они также "
"получают запросы от социальных сетей и по электронной почте для них, чтобы "
"делиться данными по конкретной теме, например, можете ли вы делиться данными "
"о качестве воды? Если у них есть данные, они быстро реагируют; если они не ’"
", они пытаются определить организации, которые будут иметь эти данные и "
"налаживать отношения, чтобы они могли быть включены на рис. NZ’s site. В "
"целом, рис. NZ стремится предоставить место для людей, чтобы быть "
"любопытными, получить доступ и интерпретировать данные по темам, которые они "
"заинтересованы."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5070
msgid ""
"Lillian has a deep and profound vision for Figure.NZ that goes well beyond "
"simply providing open-data services. She says things are different now. \"We "
"used to live in a world where it was really hard to share information "
"widely. And in that world, the best future was created by having a few great "
"leaders who essentially had access to the information and made decisions on "
"behalf of others, whether it was on behalf of a country or companies."
msgstr ""
"Лиллиан имеет глубокое и глубокое видение для Фигуры. NZ, которая выходит "
"далеко за рамки простого предоставления услуг с открытыми данными. Она "
"говорит, что сейчас все по-другому. «Мы жили в мире, где было очень трудно "
"широко делиться информацией. И в этом мире лучшее будущее было создано "
"несколькими великими лидерами, которые по существу имели доступ к информации "
"и принимали решения от имени других, будь то от имени страны или компаний."

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5080
msgid ""
"\"But now we live in a world where it’s really easy to share information "
"widely and also to communicate widely. In the world we live in now, the best "
"future is the one where everyone can make well-informed decisions."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5086
msgid ""
"\"The use of numbers and data as a way of making well-informed decisions is "
"one of the areas where there is the biggest gaps. We don’t really use "
"numbers as a part of our thinking and part of our understanding yet."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5092
msgid ""
"\"Part of the reason is the way data is spread across hundreds of sites. In "
"addition, for the most part, deep thinking based on data is constrained to "
"experts because most people don’t have data literacy. There once was a time "
"when many citizens in society couldn’t read or write. However, as a society, "
"we’ve now come to believe that reading and writing skills should be "
"something all citizens have. We haven’t yet adopted a similar belief around "
"numbers and data literacy. We largely still believe that only a few "
"specially trained people can analyze and think with numbers."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5103
msgid ""
"\"Figure.NZ may be the first organization to assert that everyone can use "
"numbers in their thinking, and it’s built a technological platform along "
"with trust and a network of relationships to make that possible. What you "
"can see on Figure.NZ are tens of thousands of graphs, maps, and data."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5110
msgid ""
"<quote>Figure.NZ sees this as a new kind of alphabet that can help people "
"analyze what they see around them. A way to be thoughtful and informed about "
"society. A means of engaging in conversation and shaping decision making "
"that transcends personal experience.  The long-term value and impact is "
"almost impossible to measure, but the goal is to help citizens gain "
"understanding and work together in more informed ways to shape the "
"future.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5119
msgid ""
"Lillian sees Figure.NZ’s model as having global potential. But for now, "
"their focus is completely on making Figure.NZ work in New Zealand and to get "
"the <quote>network effect</quote>— users dramatically increasing value for "
"themselves and for others through use of their service. Creative Commons is "
"core to making the network effect possible."
msgstr ""

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5128
msgid "Knowledge Unlatched"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5134
msgid ""
"Knowledge Unlatched is a not-for-profit community interest company that "
"brings libraries together to pool funds to publish open-access "
"books. Founded in 2012 in the UK."
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5139
msgid "<ulink url=\"http://knowledgeunlatched.org\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5141
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: crowdfunding "
"(specialized)"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5144
msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 26, 2016"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5147
msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Frances Pinter, founder"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5152
msgid ""
"The serial entrepreneur Dr. Frances Pinter has been at the forefront of "
"innovation in the publishing industry for nearly forty years. She founded "
"the UK-based Knowledge Unlatched with a mission to enable open access to "
"scholarly books. For Frances, the current scholarly- book-publishing system "
"is not working for anyone, and especially not for monographs in the "
"humanities and social sciences. Knowledge Unlatched is committed to changing "
"this and has been working with libraries to create a sustainable alternative "
"model for publishing scholarly books, sharing the cost of making monographs "
"(released under a Creative Commons license)  and savings costs over the long "
"term. Since its launch, Knowledge Unlatched has received several awards, "
"including the IFLA/Brill Open Access award in 2014 and a Curtin University "
"Commercial Innovation Award for Innovation in Education in 2015."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5168
msgid ""
"Dr. Pinter has been in academic publishing most of her career.  About ten "
"years ago, she became acquainted with the Creative Commons founder Lawrence "
"Lessig and got interested in Creative Commons as a tool for both protecting "
"content online and distributing it free to users."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5175
msgid ""
"Not long after, she ran a project in Africa convincing publishers in Uganda "
"and South Africa to put some of their content online for free using a "
"Creative Commons license and to see what happened to print sales. Sales went "
"up, not down."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5181
msgid ""
"In 2008, Bloomsbury Academic, a new imprint of Bloomsbury Publishing in the "
"United Kingdom, appointed her its founding publisher in London. As part of "
"the launch, Frances convinced Bloomsbury to differentiate themselves by "
"putting out monographs for free online under a Creative Commons license "
"(BY-NC or BY-NC-ND, i.e., Attribution-NonCommercial or "
"Attribution-NonCommercial-NoDerivs). This was seen as risky, as the biggest "
"cost for publishers is getting a book to the stage where it can be "
"printed. If everyone read the online book for free, there would be no "
"print-book sales at all, and the costs associated with getting the book to "
"print would be lost.  Surprisingly, Bloomsbury found that sales of the print "
"versions of these books were 10 to 20 percent higher than normal. Frances "
"found it intriguing that the Creative Commons–licensed free online book acts "
"as a marketing vehicle for the print format."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5198
msgid ""
"Frances began to look at customer interest in the three forms of the book: "
"1) the Creative Commons–licensed free online book in PDF form, 2) the "
"printed book, and 3) a digital version of the book on an aggregator platform "
"with enhanced features. She thought of this as the <quote>ice cream "
"model</quote>: the free PDF was vanilla ice cream, the printed book was an "
"ice cream cone, and the enhanced e-book was an ice cream sundae."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5207
msgid ""
"After a while, Frances had an epiphany—what if there was a way to get "
"libraries to underwrite the costs of making these books up until they’re "
"ready be printed, in other words, cover the fixed costs of getting to the "
"first digital copy? Then you could either bring down the cost of the printed "
"book, or do a whole bunch of interesting things with the printed book and "
"e-book—the ice cream cone or sundae part of the model."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5216
msgid ""
"This idea is similar to the article-processing charge some open-access "
"journals charge researchers to cover publishing costs.  Frances began to "
"imagine a coalition of libraries paying for the prepress costs—a "
"<quote>book-processing charge</quote>—and providing everyone in the world "
"with an open-access version of the books released under a Creative Commons "
"license."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5224
msgid ""
"This idea really took hold in her mind. She didn’t really have a name for it "
"but began talking about it and making presentations to see if there was "
"interest. The more she talked about it, the more people agreed it had "
"appeal. She offered a bottle of champagne to anyone who could come up with a "
"good name for the idea. Her husband came up with Knowledge Unlatched, and "
"after two years of generating interest, she decided to move forward and "
"launch a community interest company (a UK term for not-for-profit social "
"enterprises) in 2012."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5235
msgid ""
"She describes the business model in a paper called Knowledge Unlatched: "
"Toward an Open and Networked Future for Academic Publishing:"
msgstr ""

#. type: Content of: <book><part><chapter><orderedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5242
msgid ""
"Publishers offer titles for sale reflecting origination costs only via "
"Knowledge Unlatched."
msgstr ""

#. type: Content of: <book><part><chapter><orderedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5248
msgid ""
"Individual libraries select titles either as individual titles or as "
"collections (as they do from library suppliers now)."
msgstr ""

#. type: Content of: <book><part><chapter><orderedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5254
msgid ""
"Their selections are sent to Knowledge Unlatched specifying the titles to be "
"purchased at the stated price(s)."
msgstr ""

#. type: Content of: <book><part><chapter><orderedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5260
msgid ""
"The price, called a Title Fee (set by publishers and negotiated by Knowledge "
"Unlatched), is paid to publishers to cover the fixed costs of publishing "
"each of the titles that were selected by a minimum number of libraries to "
"cover the Title Fee."
msgstr ""

#. type: Content of: <book><part><chapter><orderedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5269
msgid ""
"Publishers make the selected titles available Open Access (on a Creative "
"Commons or similar open license) and are then paid the Title Fee which is "
"the total collected from the libraries."
msgstr ""

#. type: Content of: <book><part><chapter><orderedlist><listitem><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5279
msgid "<ulink url=\"http://www.pinter.org.uk/pdfs/Toward_an_Open.pdf\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><orderedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5276
msgid ""
"Publishers make print copies, e-Pub, and other digital versions of selected "
"titles available to member libraries at a discount that reflects their "
"contribution to the Title Fee and incentivizes membership.<placeholder "
"type=\"footnote\" id=\"0\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5284
msgid ""
"The first round of this model resulted in a collection of twenty-eight "
"current titles from thirteen recognized scholarly publishers being "
"unlatched. The target was to have two hundred libraries participate. The "
"cost of the package per library was capped at $1,680, which was an average "
"price of sixty dollars per book, but in the end they had nearly three "
"hundred libraries sharing the costs, and the price per book came in at just "
"under forty-three dollars."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5295
msgid ""
"<ulink "
"url=\"http://collections.knowledgeunlatched.org/collection-availability-1/\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5294
msgid ""
"The open-access, Creative Commons versions of these twenty-eight books are "
"still available online.<placeholder type=\"footnote\" id=\"0\"/> Most books "
"have been licensed with CC BY-NC or CC BY-NC-ND. Authors are the copyright "
"holder, not the publisher, and negotiate choice of license as part of the "
"publishing agreement.  Frances has found that most authors want to retain "
"control over the commercial and remix use of their work. Publishers list the "
"book in their catalogs, and the noncommercial restriction in the Creative "
"Commons license ensures authors continue to get royalties on sales of "
"physical copies."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5305
msgid ""
"There are three cost variables to consider for each round: the overall cost "
"incurred by the publishers, total cost for each library to acquire all the "
"books, and the individual price per book. The fee publishers charge for each "
"title is a fixed charge, and Knowledge Unlatched calculates the total amount "
"for all the books being unlatched at a time. The cost of an order for each "
"library is capped at a maximum based on a minimum number of libraries "
"participating. If the number of participating libraries exceeds the minimum, "
"then the cost of the order and the price per book go down for each library."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5317
msgid ""
"The second round, recently completed, unlatched seventy-eight books from "
"twenty-six publishers. For this round, Frances was experimenting with the "
"size and shape of the offerings. Books were being bundled into eight small "
"packages separated by subject (including Anthropology, History, Literature, "
"Media and Communications, and Politics), of around ten books per package.  "
"Three hundred libraries around the world have to commit to at least six of "
"the eight packages to enable unlatching. The average cost per book was just "
"under fifty dollars. The unlatching process took roughly ten months. It "
"started with a call to publishers for titles, followed by having a library "
"task force select the titles, getting authors’ permissions, getting the "
"libraries to pledge, billing the libraries, and finally, unlatching."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5332
msgid ""
"The longest part of the whole process is getting libraries to pledge and "
"commit funds. It takes about five months, as library buy-in has to fit "
"within acquisition cycles, budget cycles, and library-committee meetings."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5338
msgid ""
"Knowledge Unlatched informs and recruits libraries through social media, "
"mailing lists, listservs, and library associations. Of the three hundred "
"libraries that participated in the first round, 80 percent are also "
"participating in the second round, and there are an additional eighty new "
"libraries taking part. Knowledge Unlatched is also working not just with "
"individual libraries but also library consortia, which has been getting even "
"more libraries involved."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5348
msgid ""
"Knowledge Unlatched is scaling up, offering 150 new titles in the second "
"half of 2016. It will also offer backlist titles, and in 2017 will start to "
"make journals open access too."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5353
msgid ""
"Knowledge Unlatched deliberately chose monographs as the initial type of "
"book to unlatch. Monographs are foundational and important, but also "
"problematic to keep going in the standard closed publishing model."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5359
msgid ""
"The cost for the publisher to get to a first digital copy of a monograph is "
"$5,000 to $50,000. A good one costs in the $10,000 to $15,000 "
"range. Monographs typically don’t sell a lot of copies. A publisher who in "
"the past sold three thousand copies now typically sells only three "
"hundred. That makes unlatching monographs a low risk for publishers. For the "
"first round, it took five months to get thirteen publishers. For the second "
"round, it took one month to get twenty-six."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5376
msgid "<ulink url=\"http://www.knowledgeunlatched.org/featured-authors-section/\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5369
msgid ""
"Authors don’t generally make a lot of royalties from monographs.  Royalties "
"range from zero dollars to 5 to 10 percent of receipts.  The value to the "
"author is the awareness it brings to them; when their book is being read, it "
"increases their reputation. Open access through unlatching generates many "
"more downloads and therefore awareness. (On the Knowledge Unlatched website, "
"you can find interviews with the twenty-eight round-one authors describing "
"their experience and the benefits of taking part.)<placeholder "
"type=\"footnote\" id=\"0\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5379
msgid ""
"Library budgets are constantly being squeezed, partly due to the inflation "
"of journal subscriptions. But even without budget constraints, academic "
"libraries are moving away from buying physical copies. An academic library "
"catalog entry is typically a URL to wherever the book is hosted. Or if they "
"have enough electronic storage space, they may download the digital file "
"into their digital repository. Only secondarily do they consider getting a "
"print book, and if they do, they buy it separately from the digital version."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5390
msgid ""
"Knowledge Unlatched offers libraries a compelling economic argument. Many of "
"the participating libraries would have bought a copy of the monograph "
"anyway, but instead of paying $95 for a print copy or $150 for a digital "
"multiple-use copy, they pay $50 to unlatch. It costs them less, and it opens "
"the book to not just the participating libraries, but to the world."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5398
msgid ""
"Not only do the economics make sense, but there is very strong alignment "
"with library mandates. The participating libraries pay less than they would "
"have in the closed model, and the open-access book is available to all "
"libraries. While this means nonparticipating libraries could be seen as free "
"riders, in the library world, wealthy libraries are used to paying more than "
"poor libraries and accept that part of their money should be spent to "
"support open access. <quote>Free ride</quote> is more like community "
"responsibility. By the end of March 2016, the round-one books had been "
"downloaded nearly eighty thousand times in 175 countries."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5411
msgid ""
"For publishers, authors, and librarians, the Knowledge Unlatched model for "
"monographs is a win-win-win."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5415
msgid ""
"In the first round, Knowledge Unlatched’s overheads were covered by "
"grants. In the second round, they aim to demonstrate the model is "
"sustainable. Libraries and publishers will each pay a 7.5 percent service "
"charge that will go toward Knowledge Unlatched’s running costs. With plans "
"to scale up in future rounds, Frances figures they can fully recover costs "
"when they are unlatching two hundred books at a time. Moving forward, "
"Knowledge Unlatched is making investments in technology and "
"processes. Future plans include unlatching journals and older books."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5426
msgid ""
"Frances believes that Knowledge Unlatched is tapping into new ways of "
"valuing academic content. It’s about considering how many people can find, "
"access, and use your content without pay barriers. Knowledge Unlatched taps "
"into the new possibilities and behaviors of the digital world. In the "
"Knowledge Unlatched model, the content-creation process is exactly the same "
"as it always has been, but the economics are different. For Frances, "
"Knowledge Unlatched is connected to the past but moving into the future, an "
"evolution rather than a revolution."
msgstr ""

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5438
msgid "Lumen Learning"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5444
msgid ""
"Lumen Learning is a for-profit company helping educational institutions use "
"open educational resources (OER). Founded in 2013 in the U.S."
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5449
msgid "<ulink url=\"http://lumenlearning.com\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5451
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging for custom "
"services, grant funding"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5454
msgid "<emphasis role=\"strong\">Interview date</emphasis>: December 21, 2015"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5457
msgid ""
"<emphasis role=\"strong\">Interviewees</emphasis>: David Wiley and Kim "
"Thanos, cofounders"
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5468
msgid "<ulink url=\"http://lumenlearning.com/innovative-projects/\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5462
msgid ""
"Cofounded by open education visionary Dr. David Wiley and "
"education-technology strategist Kim Thanos, Lumen Learning is dedicated to "
"improving student success, bringing new ideas to pedagogy, and making "
"education more affordable by facilitating adoption of open educational "
"resources. In 2012, David and Kim partnered on a grant-funded project called "
"the Kaleidoscope Open Course Initiative.<placeholder type=\"footnote\" "
"id=\"0\"/> It involved a set of fully open general-education courses across "
"eight colleges predominantly serving at-risk students, with goals to "
"dramatically reduce textbook costs and collaborate to improve the courses to "
"help students succeed. David and Kim exceeded those goals: the cost of the "
"required textbooks, replaced with OER, decreased to zero dollars, and "
"average student-success rates improved by 5 to 10 percent when compared with "
"previous years. After a second round of funding, a total of more than "
"twenty-five institutions participated in and benefited from this project. It "
"was career changing for David and Kim to see the impact this initiative had "
"on low-income students. David and Kim sought further funding from the Bill "
"and Melinda Gates Foundation, who asked them to define a plan to scale their "
"work in a financially sustainable way. That is when they decided to create "
"Lumen Learning."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5485
msgid ""
"David and Kim went back and forth on whether it should be a nonprofit or "
"for- profit. A nonprofit would make it a more comfortable fit with the "
"education sector but meant they’d be constantly fund-raising and seeking "
"grants from philanthropies.  Also, grants usually require money to be used "
"in certain ways for specific deliverables. If you learn things along the way "
"that change how you think the grant money should be used, there often isn’t "
"a lot of flexibility to do so."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5495
msgid ""
"But as a for-profit, they’d have to convince educational institutions to pay "
"for what Lumen had to offer. On the positive side, they’d have more control "
"over what to do with the revenue and investment money; they could make "
"decisions to invest the funds or use them differently based on the situation "
"and shifting opportunities. In the end, they chose the for-profit status, "
"with its different model for and approach to sustainability."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5504
msgid ""
"Right from the start, David and Kim positioned Lumen Learning as a way to "
"help institutions engage in open educational resources, or OER. OER are "
"teaching, learning, and research materials, in all different media, that "
"reside in the public domain or are released under an open license that "
"permits free use and repurposing by others."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5512
msgid ""
"Originally, Lumen did custom contracts for each institution. This was "
"complicated and challenging to manage. However, through that process "
"patterns emerged which allowed them to generalize a set of approaches and "
"offerings. Today they don’t customize as much as they used to, and instead "
"they tend to work with customers who can use their off-the-shelf "
"options. Lumen finds that institutions and faculty are generally very good "
"at seeing the value Lumen brings and are willing to pay for it. Serving "
"disadvantaged learner populations has led Lumen to be very pragmatic; they "
"describe what they offer in quantitative terms—with facts and figures—and in "
"a way that is very student-focused. Lumen Learning helps colleges and "
"universities—"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5528
msgid "replace expensive textbooks in high-enrollment courses with OER;"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5534
msgid ""
"provide enrolled students day one access to Lumen’s fully customizable OER "
"course materials through the institution’s learning-management system;"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5541
msgid ""
"measure improvements in student success with metrics like passing rates, "
"persistence, and course completion; and"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5547
msgid ""
"collaborate with faculty to make ongoing improvements to OER based on "
"student success research."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5553
msgid ""
"Lumen has developed a suite of open, Creative Commons–licensed courseware in "
"more than sixty-five subjects. All courses are freely and publicly available "
"right off their website. They can be copied and used by others as long as "
"they provide attribution to Lumen Learning following the terms of the "
"Creative Commons license."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5561
msgid ""
"Then there are three types of bundled services that cost money.  One option, "
"which Lumen calls Candela courseware, offers integration with the "
"institution’s learning-management system, technical and pedagogical support, "
"and tracking of effectiveness.  Candela courseware costs institutions ten "
"dollars per enrolled student."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5569
msgid ""
"A second option is Waymaker, which offers the services of Candela but adds "
"personalized learning technologies, such as study plans, automated messages, "
"and assessments, and helps instructors find and support the students who "
"need it most. Waymaker courses cost twenty-five dollars per enrolled "
"student."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5576
msgid ""
"The third and emerging line of business for Lumen is providing guidance and "
"support for institutions and state systems that are pursuing the development "
"of complete OER degrees. Often called Z-Degrees, these programs eliminate "
"textbook costs for students in all courses that make up the degree (both "
"required and elective)  by replacing commercial textbooks and other "
"expensive resources with OER."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5585
msgid ""
"Lumen generates revenue by charging for their value-added tools and services "
"on top of their free courses, just as solar-power companies provide the "
"tools and services that help people use a free resource—sunlight. And "
"Lumen’s business model focuses on getting the institutions to pay, not the "
"students. With projects they did prior to Lumen, David and Kim learned that "
"students who have access to all course materials from day one have greater "
"success. If students had to pay, Lumen would have to restrict access to "
"those who paid. Right from the start, their stance was that they would not "
"put their content behind a paywall. Lumen invests zero dollars in "
"technologies and processes for restricting access—no digital rights "
"management, no time bombs. While this has been a challenge from a "
"business-model perspective, from an open-access perspective, it has "
"generated immense goodwill in the community."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5602
msgid ""
"In most cases, development of their courses is funded by the institution "
"Lumen has a contract with. When creating new courses, Lumen typically works "
"with the faculty who are teaching the new course. They’re often part of the "
"institution paying Lumen, but sometimes Lumen has to expand the team and "
"contract faculty from other institutions. First, the faculty identifies all "
"of the course’s learning outcomes. Lumen then searches for, aggregates, and "
"curates the best OER they can find that addresses those learning needs, "
"which the faculty reviews."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5613
msgid ""
"Sometimes faculty like the existing OER but not the way it is presented. The "
"open licensing of existing OER allows Lumen to pick and choose from images, "
"videos, and other media to adapt and customize the course. Lumen creates new "
"content as they discover gaps in existing OER. Test-bank items and feedback "
"for students on their progress are areas where new content is frequently "
"needed.  Once a course is created, Lumen puts it on their platform with all "
"the attributions and links to the original sources intact, and any of "
"Lumen’s new content is given an Attribution (CC BY) license."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5624
msgid ""
"Using only OER made them experience firsthand how complex it could be to mix "
"differently licensed work together. A common strategy with OER is to place "
"the Creative Commons license and attribution information in the website’s "
"footer, which stays the same for all pages. This doesn’t quite work, "
"however, when mixing different OER together."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5632
msgid ""
"Remixing OER often results in multiple attributions on every page of every "
"course—text from one place, images from another, and videos from yet "
"another. Some are licensed as Attribution (CC BY), others as "
"Attribution-ShareAlike (CC BY-SA). If this information is put within the "
"text of the course, faculty members sometimes try to edit it and students "
"find it a distraction. Lumen dealt with this challenge by capturing the "
"license and attribution information as metadata, and getting it to show up "
"at the end of each page."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5643
msgid ""
"Lumen’s commitment to open licensing and helping low-income students has led "
"to strong relationships with institutions, open-education enthusiasts, and "
"grant funders. People in their network generously increase the visibility of "
"Lumen through presentations, word of mouth, and referrals. Sometimes the "
"number of general inquiries exceed Lumen’s sales capacity."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5651
msgid ""
"To manage demand and ensure the success of projects, their strategy is to be "
"proactive and focus on what’s going on in higher education in different "
"regions of the United States, watching out for things happening at the "
"system level in a way that fits with what Lumen offers. A great example is "
"the Virginia community college system, which is building out "
"Z-Degrees. David and Kim say there are nine other U.S. states with similar "
"system-level activity where Lumen is strategically focusing its "
"efforts. Where there are projects that would require a lot of resources on "
"Lumen’s part, they prioritize the ones that would impact the largest number "
"of students."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5664
msgid ""
"As a business, Lumen is committed to openness. There are two core "
"nonnegotiables: Lumen’s use of CC BY, the most permissive of the Creative "
"Commons licenses, for all the materials it creates; and day-one access for "
"students. Having clear nonnegotiables allows them to then engage with the "
"education community to solve for other challenges and work with institutions "
"to identify new business models that achieve institution goals, while "
"keeping Lumen healthy."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5674
msgid ""
"Openness also means that Lumen’s OER must necessarily be nonexclusive and "
"nonrivalrous. This represents several big challenges for the business model: "
"Why should you invest in creating something that people will be reluctant to "
"pay for? How do you ensure that the investment the diverse education "
"community makes in OER is not exploited? Lumen thinks we all need to be "
"clear about how we are benefiting from and contributing to the open "
"community."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5684
msgid ""
"In the OER sector, there are examples of corporations, and even "
"institutions, acting as free riders. Some simply take and use open resources "
"without paying anything or contributing anything back.  Others give back the "
"minimum amount so they can save face.  Sustainability will require those "
"using open resources to give back an amount that seems fair or even give "
"back something that is generous."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5693
msgid ""
"Lumen does track institutions accessing and using their free content. They "
"proactively contact those institutions, with an estimate of how much their "
"students are saving and encouraging them to switch to a paid model. Lumen "
"explains the advantages of the paid model: a more interactive relationship "
"with Lumen; integration with the institution’s learning-management system; a "
"guarantee of support for faculty and students; and future sustainability "
"with funding supporting the evolution and improvement of the OER they are "
"using."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5704
msgid ""
"Lumen works hard to be a good corporate citizen in the OER community. For "
"David and Kim, a good corporate citizen gives more than they take, adds "
"unique value, and is very transparent about what they are taking from "
"community, what they are giving back, and what they are monetizing. Lumen "
"believes these are the building blocks of a sustainable model and strives "
"for a correct balance of all these factors."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5713
msgid ""
"Licensing all the content they produce with CC BY is a key part of giving "
"more value than they take. They’ve also worked hard at finding the right "
"structure for their value-add and how to package it in a way that is "
"understandable and repeatable."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5719
msgid ""
"As of the fall 2016 term, Lumen had eighty-six different open courses, "
"working relationships with ninety-two institutions, and more than "
"seventy-five thousand student enrollments. Lumen received early start-up "
"funding from the Bill and Melinda Gates Foundation, the Hewlett Foundation, "
"and the Shuttleworth Foundation. Since then, Lumen has also attracted "
"investment funding. Over the last three years, Lumen has been roughly 60 "
"percent grant funded, 20 percent revenue earned, and 20 percent funded with "
"angel capital. Going forward, their strategy is to replace grant funding "
"with revenue."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5731
msgid ""
"In creating Lumen Learning, David and Kim say they’ve landed on solutions "
"they never imagined, and there is still a lot of learning taking place. For "
"them, open business models are an emerging field where we are all learning "
"through sharing. Their biggest recommendations for others wanting to pursue "
"the open model are to make your commitment to open resources public, let "
"people know where you stand, and don’t back away from it. It really is about "
"trust."
msgstr ""

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5742
msgid "Jonathan Mann"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5748
msgid ""
"Jonathan Mann is a singer and songwriter who is most well known as the "
"<quote>Song A Day</quote> guy. Based in the U.S."
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5751
msgid ""
"<ulink url=\"http://jonathanmann.net\"/> and <ulink "
"url=\"http://jonathanmann.bandcamp.com\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5754
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging for custom "
"services, pay-what-you-want, crowdfunding (subscription-based), charging for "
"in-person version (speaking engagements and musical performances)"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5759
msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 22, 2016"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5764
msgid ""
"Jonathan Mann thinks of his business model as "
"<quote>hustling</quote>—seizing nearly every opportunity he sees to make "
"money. The bulk of his income comes from writing songs under commission for "
"people and companies, but he has a wide variety of income sources. He has "
"supporters on the crowdfunding site Patreon. He gets advertising revenue "
"from YouTube and Bandcamp, where he posts all of his music. He gives paid "
"speaking engagements about creativity and motivation. He has been hired by "
"major conferences to write songs summarizing what speakers have said in the "
"conference sessions."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5776
msgid ""
"His entrepreneurial spirit is coupled with a willingness to take action "
"quickly. A perfect illustration of his ability to act fast happened in 2010, "
"when he read that Apple was having a conference the following day to address "
"a snafu related to the iPhone 4. He decided to write and post a song about "
"the iPhone 4 that day, and the next day he got a call from the public "
"relations people at Apple wanting to use and promote his video at the Apple "
"conference. The song then went viral, and the experience landed him in Time "
"magazine."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5787
msgid ""
"Jonathan’s successful <quote>hustling</quote> is also about old-fashioned "
"persistence. He is currently in his eighth straight year of writing one song "
"each day. He holds the Guinness World Record for consecutive daily "
"songwriting, and he is widely known as the <quote>song-a-day guy.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5794
msgid ""
"He fell into this role by, naturally, seizing a random opportunity a friend "
"alerted him to seven years ago—an event called Fun-A-Day, where people are "
"supposed to create a piece of art every day for thirty-one days straight. He "
"was in need of a new project, so he decided to give it a try by writing and "
"posting a song each day.  He added a video component to the songs because he "
"knew people were more likely to watch video online than simply listening to "
"audio files."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5804
msgid ""
"He had a really good time doing the thirty-one-day challenge, so he decided "
"to see if he could continue it for one year. He never stopped. He has "
"written and posted a new song literally every day, seven days a week, since "
"he began the project in 2009. When he isn’t writing songs that he is hired "
"to write by clients, he writes songs about whatever is on his mind that "
"day. His songs are catchy and mostly lighthearted, but they often contain at "
"least an undercurrent of a deeper theme or meaning. Occasionally, they are "
"extremely personal, like the song he cowrote with his exgirlfriend "
"announcing their breakup. Rain or shine, in sickness or health, Jonathan "
"posts and writes a song every day. If he is on a flight or otherwise "
"incapable of getting Internet access in time to meet the deadline, he will "
"prepare ahead and have someone else post the song for him."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5820
msgid ""
"Over time, the song-a-day gig became the basis of his livelihood.  In the "
"beginning, he made money one of two ways. The first was by entering a wide "
"variety of contests and winning a handful. The second was by having the "
"occasional song and video go some varying degree of viral, which would bring "
"more eyeballs and mean that there were more people wanting him to write "
"songs for them. Today he earns most of his money this way."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5829
msgid ""
"His website explains his gig as <quote>taking any message, from the super "
"simple to the totally complicated, and conveying that message through a "
"heartfelt, fun and quirky song.</quote> He charges $500 to create a produced "
"song and $300 for an acoustic song. He has been hired for product launches, "
"weddings, conferences, and even Kickstarter campaigns like the one that "
"funded the production of this book."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5838
msgid ""
"Jonathan can’t recall when exactly he first learned about Creative Commons, "
"but he began applying CC licenses to his songs and videos as soon as he "
"discovered the option. <quote>CC seems like such a no-brainer,</quote> "
"Jonathan said. <quote>I don’t understand how anything else would make "
"sense. It seems like such an obvious thing that you would want your work to "
"be able to be shared.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5847
msgid ""
"His songs are essentially marketing for his services, so obviously the "
"further his songs spread, the better. Using CC licenses helps grease the "
"wheels, letting people know that Jonathan allows and encourages them to "
"copy, interact with, and remix his music.  <quote>If you let someone cover "
"your song or remix it or use parts of it, that’s how music is supposed to "
"work,</quote> Jonathan said. <quote>That is how music has worked since the "
"beginning of time. Our me-me, mine-mine culture has undermined that.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5857
msgid ""
"There are some people who cover his songs fairly regularly, and he would "
"never shut that down. But he acknowledges there is a lot more he could do to "
"build community. <quote>There is all of this conventional wisdom about how "
"to build an audience online, and I generally think I don’t do any of "
"that,</quote> Jonathan said."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5864
msgid ""
"He does have a fan community he cultivates on Bandcamp, but it isn’t his "
"major focus. <quote>I do have a core audience that has stuck around for a "
"really long time, some even longer than I’ve been doing song-a-day,</quote> "
"he said. <quote>There is also a transitional aspect that drop in and get "
"what they need and then move on.</quote> Focusing less on community building "
"than other artists makes sense given Jonathan’s primary income source of "
"writing custom songs for clients."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5874
msgid ""
"Jonathan recognizes what comes naturally to him and leverages those "
"skills. Through the practice of daily songwriting, he realized he has a gift "
"for distilling complicated subjects into simple concepts and putting them to "
"music. In his song <quote>How to Choose a Master Password,</quote> Jonathan "
"explained the process of creating a secure password in a silly, simple "
"song. He was hired to write the song by a client who handed him a long "
"technical blog post from which to draw the information. Like a good (and "
"rare) journalist, he translated the technical concepts into something "
"understandable."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5886
msgid ""
"When he is hired by a client to write a song, he first asks them to send a "
"list of talking points and other information they want to include in the "
"song. He puts all of that into a text file and starts moving things around, "
"cutting and pasting until the message starts to come together. The first "
"thing he tries to do is grok the core message and develop the chorus. Then "
"he looks for connections or parts he can make rhyme. The entire process "
"really does resemble good journalism, but of course the final product of his "
"work is a song rather than news. <quote>There is something about being "
"challenged and forced to take information that doesn’t seem like it should "
"be sung about or doesn’t seem like it lends itself to a song,</quote> he "
"said. <quote>I find that creative challenge really satisfying. I enjoy "
"getting lost in that process.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5902
msgid ""
"Jonathan admits that in an ideal world, he would exclusively write the music "
"he wanted to write, rather than what clients hire him to write. But his "
"business model is about capitalizing on his strengths as a songwriter, and "
"he has found a way to keep it interesting for himself."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5909
msgid ""
"Jonathan uses nearly every tool possible to make money from his art, but he "
"does have lines he won’t cross. He won’t write songs about things he "
"fundamentally does not believe in, and there are times he has turned down "
"jobs on principle. He also won’t stray too much from his natural "
"style. <quote>My style is silly, so I can’t really accommodate people who "
"want something super serious,</quote> Jonathan said. <quote>I do what I do "
"very easily, and it’s part of who I am.</quote> Jonathan hasn’t gotten into "
"writing commercials for the same reasons; he is best at using his own unique "
"style rather than mimicking others."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5921
msgid ""
"Jonathan’s song-a-day commitment exemplifies the power of habit and "
"grit. Conventional wisdom about creative productivity, including advice in "
"books like the best-seller The Creative Habit by Twyla Tharp, routinely "
"emphasizes the importance of ritual and action. No amount of planning can "
"replace the value of simple practice and just doing. Jonathan Mann’s work is "
"a living embodiment of these principles."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5930
msgid ""
"When he speaks about his work, he talks about how much the song-a-day "
"process has changed him. Rather than seeing any given piece of work as "
"precious and getting stuck on trying to make it perfect, he has become "
"comfortable with just doing. If today’s song is a bust, tomorrow’s song "
"might be better."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5937
msgid ""
"Jonathan seems to have this mentality about his career more generally. He is "
"constantly experimenting with ways to make a living while sharing his work "
"as widely as possible, seeing what sticks. While he has major "
"accomplishments he is proud of, like being in the Guinness World Records or "
"having his song used by Steve Jobs, he says he never truly feels successful."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5944
msgid ""
"<quote>Success feels like it’s over,</quote> he said. <quote>To a certain "
"extent, a creative person is not ever going to feel completely satisfied "
"because then so much of what drives you would be gone.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5951
msgid "Noun Project"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5957
msgid ""
"The Noun Project is a for-profit company offering an online platform to "
"display visual icons from a global network of designers. Founded in 2010 in "
"the U.S."
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5962
msgid "<ulink url=\"http://thenounproject.com\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5964
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging a transaction "
"fee, charging for custom services"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5967
msgid "<emphasis role=\"strong\">Interview date</emphasis>: October 6, 2015"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5970
msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Edward Boatman, cofounder"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5975
msgid ""
"The Noun Project creates and shares visual language. There are millions who "
"use Noun Project symbols to simplify communication across borders, "
"languages, and cultures."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5980
msgid ""
"The original idea for the Noun Project came to cofounder Edward Boatman "
"while he was a student in architecture design school. He’d always done a lot "
"of sketches and started to draw what used to fascinate him as a child, like "
"trains, sequoias, and bulldozers.  He began thinking how great it would be "
"if he had a simple image or small icon of every single object or concept on "
"the planet."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5988
msgid ""
"When Edward went on to work at an architecture firm, he had to make a lot of "
"presentation boards for clients. But finding high-quality sources for "
"symbols and icons was difficult. He couldn’t find any website that could "
"provide them. Perhaps his idea for creating a library of icons could "
"actually help people in similar situations."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:5996
msgid ""
"With his partner, Sofya Polyakov, he began collecting symbols for a website "
"and writing a business plan. Inspiration came from the book Professor and "
"the Madman, which chronicles the use of crowdsourcing to create the Oxford "
"English Dictionary in 1870.  Edward began to imagine crowdsourcing icons and "
"symbols from volunteer designers around the world."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6007
msgid ""
"<ulink "
"url=\"http://www.kickstarter.com/projects/tnp/building-a-free-collection-of-our-worlds-visual-sy/description\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6004
msgid ""
"Then Edward got laid off during the recession, which turned out to be a huge "
"catalyst. He decided to give his idea a go, and in 2010 Edward and Sofya "
"launched the Noun Project with a Kickstarter campaign, back when Kickstarter "
"was in its infancy.<placeholder type=\"footnote\" id=\"0\"/> They thought "
"it’d be a good way to introduce the global web community to their "
"idea. Their goal was to raise $1,500, but in twenty days they got over "
"$14,000. They realized their idea had the potential to be something much "
"bigger."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6013
msgid ""
"They created a platform where symbols and icons could be uploaded, and "
"Edward began recruiting talented designers to contribute their designs, a "
"process he describes as a relatively easy sell. Lots of designers have old "
"drawings just gathering <quote>digital dust</quote> on their hard "
"drives. It’s easy to convince them to finally share them with the world."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6021
msgid ""
"The Noun Project currently has about seven thousand designers from around "
"the world. But not all submissions are accepted. The Noun Project’s "
"quality-review process means that only the best works become part of its "
"collection. They make sure to provide encouraging, constructive feedback "
"whenever they reject a piece of work, which maintains and builds the "
"relationship they have with their global community of designers."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6030
msgid ""
"Creative Commons is an integral part of the Noun Project’s business model; "
"this decision was inspired by Chris Anderson’s book Free: The Future of "
"Radical Price, which introduced Edward to the idea that you could build a "
"business model around free content."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6037
msgid ""
"Edward knew he wanted to offer a free visual language while still providing "
"some protection and reward for its contributors. There is a tension between "
"those two goals, but for Edward, Creative Commons licenses bring this "
"idealism and business opportunity together elegantly. He chose the "
"Attribution (CC BY) license, which means people can download the icons for "
"free and modify them and even use them commercially. The requirement to give "
"attribution to the original creator ensures that the creator can build a "
"reputation and get global recognition for their work. And if they simply "
"want to offer an icon that people can use without having to give credit, "
"they can use CC0 to put the work into the public domain."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6051
msgid ""
"Noun Project’s business model and means of generating revenue have evolved "
"significantly over time. Their initial plan was to sell T-shirts with the "
"icons on it, which in retrospect Edward says was a horrible idea. They did "
"get a lot of email from people saying they loved the icons but asking if "
"they could pay a fee instead of giving attribution. Ad agencies (among "
"others) wanted to keep marketing and presentation materials clean and free "
"of attribution statements. For Edward, <quote>That’s when our lightbulb went "
"off.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6062
msgid ""
"They asked their global network of designers whether they’d be open to "
"receiving modest remuneration instead of attribution.  Designers saw it as a "
"win-win. The idea that you could offer your designs for free and have a "
"global audience and maybe even make some money was pretty exciting for most "
"designers."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6069
msgid ""
"The Noun Project first adopted a model whereby using an icon without giving "
"attribution would cost $1.99 per icon. The model’s second iteration added a "
"subscription component, where there would be a monthly fee to access a "
"certain number of icons—ten, fifty, a hundred, or five hundred. However, "
"users didn’t like these hard-count options. They preferred to try out many "
"similar icons to see which worked best before eventually choosing the one "
"they wanted to use. So the Noun Project moved to an unlimited model, whereby "
"users have unlimited access to the whole library for a flat monthly "
"fee. This service is called NounPro and costs $9.99 per month. Edward says "
"this model is working well—good for customers, good for creators, and good "
"for the platform."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6083
msgid ""
"Customers then began asking for an application-programming interface (API), "
"which would allow Noun Project icons and symbols to be directly accessed "
"from within other applications. Edward knew that the icons and symbols would "
"be valuable in a lot of different contexts and that they couldn’t possibly "
"know all of them in advance, so they built an API with a lot of "
"flexibility.  Knowing that most API applications would want to use the icons "
"without giving attribution, the API was built with the aim of charging for "
"its use. You can use what’s called the <quote>Playground API</quote> for "
"free to test how it integrates with your application, but full "
"implementation will require you to purchase the API Pro version."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6097
msgid ""
"The Noun Project shares revenue with its international designers.  For "
"one-off purchases, the revenue is split 70 percent to the designer and 30 "
"percent to Noun Project."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6102
msgid ""
"The revenue from premium purchases (the subscription and API options) is "
"split a little differently. At the end of each month, the total revenue from "
"subscriptions is divided by Noun Project’s total number of downloads, "
"resulting in a rate per download—for example, it could be $0.13 per download "
"for that month. For each download, the revenue is split 40 percent to the "
"designer and 60 percent to the Noun Project. (For API usage, it’s per use "
"instead of per download.) Noun Project’s share is higher this time as it’s "
"providing more service to the user."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6114 MadewithCreativeCommonsmostup-to-dateversion.xml:6186
msgid "<ulink url=\"http://thenounproject.com/handbook/royalties/#getting_paid\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6113
msgid ""
"The Noun Project tries to be completely transparent about their royalty "
"structure.<placeholder type=\"footnote\" id=\"0\"/> They tend to over "
"communicate with creators about it because building trust is the top "
"priority."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6118
msgid ""
"For most creators, contributing to the Noun Project is not a full-time job "
"but something they do on the side. Edward categorizes monthly earnings for "
"creators into three broad categories: enough money to buy beer; enough to "
"pay the bills; and most successful of all, enough to pay the rent."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6125
msgid ""
"Recently the Noun Project launched a new app called Lingo.  Designers can "
"use Lingo to organize not just their Noun Project icons and symbols but also "
"their photos, illustrations, UX designs, et cetera. You simply drag any "
"visual item directly into Lingo to save it. Lingo also works for teams so "
"people can share visuals with each other and search across their combined "
"collections. Lingo is free for personal use. A pro version for $9.99 per "
"month lets you add guests. A team version for $49.95 per month allows up to "
"twenty-five team members to collaborate, and to view, use, edit, and add new "
"assets to each other’s collections.  And if you subscribe to NounPro, you "
"can access Noun Project from within Lingo."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6139
msgid ""
"The Noun Project gives a ton of value away for free. A very large percentage "
"of their roughly one million members have a free account, but there are "
"still lots of paid accounts coming from digital designers, advertising and "
"design agencies, educators, and others who need to communicate ideas "
"visually."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6146
msgid ""
"For Edward, <quote>creating, sharing, and celebrating the world’s visual "
"language</quote> is the most important aspect of what they do; it’s their "
"stated mission. It differentiates them from others who offer graphics, "
"icons, or clip art."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6152
msgid ""
"Noun Project creators agree. When surveyed on why they participate in the "
"Noun Project, this is how designers rank their reasons: 1)  to support the "
"Noun Project mission, 2) to promote their own personal brand, and 3) to "
"generate money. It’s striking to see that money comes third, and mission, "
"first. If you want to engage a global network of contributors, it’s "
"important to have a mission beyond making money."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6161
msgid ""
"In Edward’s view, Creative Commons is central to their mission of sharing "
"and social good. Using Creative Commons makes the Noun Project’s mission "
"genuine and has generated a lot of their initial traction and "
"credibility. CC comes with a built-in community of users and fans."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6168
msgid ""
"Edward told us, <quote>Don’t underestimate the power of a passionate "
"community around your product or your business. They are going to go to bat "
"for you when you’re getting ripped in the media. If you go down the road of "
"choosing to work with Creative Commons, you’re taking the first step to "
"building a great community and tapping into a really awesome community that "
"comes with it. But you need to continue to foster that community through "
"other initiatives and continue to nurture it.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6178
msgid ""
"The Noun Project nurtures their creators’ second motivation—promoting a "
"personal brand—by connecting every icon and symbol to the creator’s name and "
"profile page; each profile features their full collection. Users can also "
"search the icons by the creator’s name."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6185
msgid ""
"The Noun Project also builds community through Iconathons—hackathons for "
"icons.<placeholder type=\"footnote\" id=\"0\"/> In partnership with a "
"sponsoring organization, the Noun Project comes up with a theme (e.g., "
"sustainable energy, food bank, guerrilla gardening, human rights) and a list "
"of icons that are needed, which designers are invited to create at the "
"event.  The results are vectorized, and added to the Noun Project using CC0 "
"so they can be used by anyone for free."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6194
msgid ""
"Providing a free version of their product that satisfies a lot of their "
"customers’ needs has actually enabled the Noun Project to build the paid "
"version, using a service-oriented model. The Noun Project’s success lies in "
"creating services and content that are a strategic mix of free and paid "
"while staying true to their mission—creating, sharing, and celebrating the "
"world’s visual language. Integrating Creative Commons into their model has "
"been key to that goal."
msgstr ""

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6205
msgid "Open Data Institute"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6211
msgid ""
"The Open Data Institute is an independent nonprofit that connects, equips, "
"and inspires people around the world to innovate with data. Founded in 2012 "
"in the UK."
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6216
msgid "<ulink url=\"http://theodi.org\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6218
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: grant and government "
"funding, charging for custom services, donations"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6221
msgid "<emphasis role=\"strong\">Interview date</emphasis>: November 11, 2015"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6224
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: Jeni Tennison, technical "
"director"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6229
msgid ""
"Cofounded by Sir Tim Berners-Lee and Sir Nigel Shadbolt in 2012, the "
"London-based Open Data Institute (ODI) offers data-related training, events, "
"consulting services, and research. For ODI, Creative Commons licenses are "
"central to making their own business model and their customers’ open. CC BY "
"(Attribution), CC BY-SA (Attribution-ShareAlike), and CC0 (placed in the "
"public domain)  all play a critical role in ODI’s mission to help people "
"around the world innovate with data."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6239
msgid ""
"Data underpins planning and decision making across all aspects of "
"society. Weather data helps farmers know when to plant their crops, flight "
"time data from airplane companies helps us plan our travel, data on local "
"housing informs city planning. When this data is not only accurate and "
"timely, but open and accessible, it opens up new possibilities. Open data "
"can be a resource businesses use to build new products and services. It can "
"help governments measure progress, improve efficiency, and target "
"investments. It can help citizens improve their lives by better "
"understanding what is happening around them."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6251
msgid ""
"The Open Data Institute’s 2012–17 business plan starts out by describing its "
"vision to establish itself as a world-leading center and to research and be "
"innovative with the opportunities created by the UK government’s open data "
"policy. (The government was an early pioneer in open policy and open-data "
"initiatives.) It goes on to say that the ODI wants to—"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6261
msgid ""
"demonstrate the commercial value of open government data and how open-data "
"policies affect this;"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6267
msgid "develop the economic benefits case and business models for open data;"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6273
msgid "help UK businesses use open data; and"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6278
msgid ""
"<ulink "
"url=\"http://e642e8368e3bf8d5526e-464b4b70b4554c1a79566214d402739e.r6.cf3.rackcdn.com/odi-business-plan-may-release.pdf\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6278
msgid ""
"show how open data can improve public services.<placeholder "
"type=\"footnote\" id=\"0\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6283
msgid ""
"ODI is very explicit about how it wants to make open business models, and "
"defining what this means. Jeni Tennison, ODI’s technical director, puts it "
"this way: <quote>There is a whole ecosystem of open—open-source software, "
"open government, open-access research—and a whole ecosystem of data. ODI’s "
"work cuts across both, with an emphasis on where they overlap—with open "
"data.</quote> ODI’s particular focus is to show open data’s potential for "
"revenue."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6293
msgid ""
"As an independent nonprofit, ODI secured £10 million over five years from "
"the UK government via Innovate UK, an agency that promotes innovation in "
"science and technology. For this funding, ODI has to secure matching funds "
"from other sources, some of which were met through a $4.75-million "
"investment from the Omidyar Network."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6301
msgid ""
"Jeni started out as a developer and technical architect for data.gov.uk, the "
"UK government’s pioneering open-data initiative.  She helped make data sets "
"from government departments available as open data. She joined ODI in 2012 "
"when it was just starting up, as one of six people. It now has a staff of "
"about sixty."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6308
msgid ""
"ODI strives to have half its annual budget come from the core UK government "
"and Omidyar grants, and the other half from project-based research and "
"commercial work. In Jeni’s view, having this balance of revenue sources "
"establishes some stability, but also keeps them motivated to go out and "
"generate these matching funds in response to market needs."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6316
msgid ""
"On the commercial side, ODI generates funding through memberships, training, "
"and advisory services."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6331
msgid "<ulink url=\"http://directory.theodi.org/members\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6320
msgid ""
"You can join the ODI as an individual or commercial member.  Individual "
"membership is pay-what-you-can, with options ranging from £1 to "
"£100. Members receive a newsletter and related communications and a discount "
"on ODI training courses and the annual summit, and they can display an "
"ODI-supporter badge on their website. Commercial membership is divided into "
"two tiers: small to medium size enterprises and nonprofits at £720 a year, "
"and corporations and government organizations at £2,200 a year.  Commercial "
"members have greater opportunities to connect and collaborate, explore the "
"benefits of open data, and unlock new business opportunities. (All members "
"are listed on their website.)<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6334
msgid ""
"ODI provides standardized open data training courses in which anyone can "
"enroll. The initial idea was to offer an intensive and academically oriented "
"diploma in open data, but it quickly became clear there was no market for "
"that. Instead, they offered a five-day-long public training course, which "
"has subsequently been reduced to three days; now the most popular course is "
"one day long. The fee, in addition to the time commitment, can be a barrier "
"for participation. Jeni says, <quote>Most of the people who would be able to "
"pay don’t know they need it. Most who know they need it can’t pay.</quote> "
"Public-sector organizations sometimes give vouchers to their employees so "
"they can attend as a form of professional development."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6348
msgid ""
"ODI customizes training for clients as well, for which there is more "
"demand. Custom training usually emerges through an established relationship "
"with an organization. The training program is based on a definition of "
"open-data knowledge as applicable to the organization and on the skills "
"needed by their high-level executives, management, and technical staff. The "
"training tends to generate high interest and commitment."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6357
msgid ""
"Education about open data is also a part of ODI’s annual summit event, where "
"curated presentations and speakers showcase the work of ODI and its members "
"across the entire ecosystem. Tickets to the summit are available to the "
"public, and hundreds of people and organizations attend and participate. In "
"2014, there were four thematic tracks and over 750 attendees."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6365
msgid ""
"In addition to memberships and training, ODI provides advisory services to "
"help with technical-data support, technology development, change management, "
"policies, and other areas. ODI has advised large commercial organizations, "
"small businesses, and international governments; the focus at the moment is "
"on government, but ODI is working to shift more toward commercial "
"organizations."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6374
msgid "On the commercial side, the following value propositions seem to resonate:"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6380
msgid ""
"Data-driven insights. Businesses need data from outside their business to "
"get more insight. Businesses can generate value and more effectively pursue "
"their own goals if they open up their own data too. Big data is a hot topic."
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6388
msgid ""
"Open innovation. Many large-scale enterprises are aware they don’t innovate "
"very well. One way they can innovate is to open up their data. ODI "
"encourages them to do so even if it exposes problems and challenges. The key "
"is to invite other people to help while still maintaining organizational "
"autonomy."
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6397
msgid ""
"Corporate social responsibility. While this resonates with businesses, ODI "
"cautions against having it be the sole reason for making data open. If a "
"business is just thinking about open data as a way to be transparent and "
"accountable, they can miss out on efficiencies and opportunities."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6406
msgid ""
"During their early years, ODI wanted to focus solely on the United "
"Kingdom. But in their first year, large delegations of government visitors "
"from over fifty countries wanted to learn more about the UK government’s "
"open-data practices and how ODI saw that translating into economic "
"value. They were contracted as a service provider to international "
"governments, which prompted a need to set up international ODI "
"<quote>nodes.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6415
msgid ""
"Nodes are franchises of the ODI at a regional or city level.  Hosted by "
"existing (for-profit or not-for-profit) organizations, they operate locally "
"but are part of the global network. Each ODI node adopts the charter, a set "
"of guiding principles and rules under which ODI operates. They develop and "
"deliver training, connect people and businesses through membership and "
"events, and communicate open-data stories from their part of the "
"world. There are twenty-seven different nodes across nineteen countries. ODI "
"nodes are charged a small fee to be part of the network and to use the "
"brand."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6429
msgid ""
"<ulink url=\"http://theodi.org/odi-startup-programme\"/>; <ulink "
"url=\"http://theodi.org/open-data-incubator-for-europe\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6427
msgid ""
"ODI also runs programs to help start-ups in the UK and across Europe develop "
"a sustainable business around open data, offering mentoring, advice, "
"training, and even office space.<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6433
msgid ""
"A big part of ODI’s business model revolves around community "
"building. Memberships, training, summits, consulting services, nodes, and "
"start-up programs create an ever-growing network of open-data users and "
"leaders. (In fact, ODI even operates something called an Open Data Leaders "
"Network.) For ODI, community is key to success. They devote significant time "
"and effort to build it, not just online but through face-to-face events."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6447
msgid "<ulink url=\"http://certificates.theodi.org\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6442
msgid ""
"ODI has created an online tool that organizations can use to assess the "
"legal, practical, technical, and social aspects of their open data. If it is "
"of high quality, the organization can earn ODI’s Open Data Certificate, a "
"globally recognized mark that signals that their open data is useful, "
"reliable, accessible, discoverable, and supported.<placeholder "
"type=\"footnote\" id=\"0\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6450
msgid ""
"Separate from commercial activities, the ODI generates funding through "
"research grants. Research includes looking at evidence on the impact of open "
"data, development of open-data tools and standards, and how to deploy open "
"data at scale."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6456
msgid ""
"Creative Commons 4.0 licenses cover database rights and ODI recommends CC "
"BY, CC BY-SA, and CC0 for data releases. ODI encourages publishers of data "
"to use Creative Commons licenses rather than creating new <quote>open "
"licenses</quote> of their own."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6463
msgid ""
"For ODI, open is at the heart of what they do. They also release any "
"software code they produce under open-source-software licenses, and "
"publications and reports under CC BY or CC BY-SA licenses. ODI’s mission is "
"to connect and equip people around the world so they can innovate with "
"data. Disseminating stories, research, guidance, and code under an open "
"license is essential for achieving that mission. It also demonstrates that "
"it is perfectly possible to generate sustainable revenue streams that do not "
"rely on restrictive licensing of content, data, or code.  People pay to have "
"ODI experts provide training to them, not for the content of the training; "
"people pay for the advice ODI gives them, not for the methodologies they "
"use. Producing open content, data, and source code helps establish "
"credibility and creates leads for the paid services that they "
"offer. According to Jeni, <quote>The biggest lesson we have learned is that "
"it is completely possible to be open, get customers, and make money.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6481
msgid ""
"To serve as evidence of a successful open business model and return on "
"investment, ODI has a public dashboard of key performance indicators. Here "
"are a few metrics as of April 27, 2016:"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6489
msgid ""
"Total amount of cash investments unlocked in direct investments in ODI, "
"competition funding, direct contracts, and partnerships, and income that ODI "
"nodes and ODI start-ups have generated since joining the ODI program: £44.5 "
"million"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6497
msgid "Total number of active members and nodes across the globe: 1,350"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6503
msgid "Total sales since ODI began: £7.44 million"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6508
msgid ""
"Total number of unique people reached since ODI began, in person and online: "
"2.2 million"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6514
msgid "Total Open Data Certificates created: 151,000"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6520
msgid "<ulink url=\"http://dashboards.theodi.org/company/all\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6519
msgid ""
"Total number of people trained by ODI and its nodes since ODI began: "
"5,080<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6526
msgid "OpenDesk"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6532
msgid ""
"Opendesk is a for-profit company offering an online platform that connects "
"furniture designers around the world with customers and local makers who "
"bring the designs to life.  Founded in 2014 in the UK."
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6538
msgid "<ulink url=\"http://www.opendesk.cc\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6540 MadewithCreativeCommonsmostup-to-dateversion.xml:8971
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging a transaction "
"fee"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6543
msgid "<emphasis role=\"strong\">Interview date</emphasis>: November 4, 2015"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6546
msgid ""
"<emphasis role=\"strong\">Interviewees</emphasis>: Nick Ierodiaconou and "
"Joni Steiner, cofounders"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6551
msgid ""
"Opendesk is an online platform that connects furniture designers around the "
"world not just with customers but also with local registered makers who "
"bring the designs to life. Opendesk and the designer receive a portion of "
"every sale that is made by a maker."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6557
msgid ""
"Cofounders Nick Ierodiaconou and Joni Steiner studied and worked as "
"architects together. They also made goods. Their first client was Mint "
"Digital, who had an interest in open licensing. Nick and Joni were exploring "
"digital fabrication, and Mint’s interest in open licensing got them to "
"thinking how the open-source world may interact and apply to physical "
"goods. They sought to design something for their client that was also "
"reproducible. As they put it, they decided to <quote>ship the recipe, but "
"not the goods.</quote> They created the design using software, put it under "
"an open license, and had it manufactured locally near the client. This was "
"the start of the idea for Opendesk. The idea for Wikihouse—another open "
"project dedicated to accessible housing for all—started as discussions "
"around the same table. The two projects ultimately went on separate paths, "
"with Wikihouse becoming a nonprofit foundation and Opendesk a for-profit "
"company."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6574
msgid ""
"When Nick and Joni set out to create Opendesk, there were a lot of questions "
"about the viability of distributed manufacturing. No one was doing it in a "
"way that was even close to realistic or competitive. The design community "
"had the intent, but fulfilling this vision was still a long way away."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6581
msgid ""
"And now this sector is emerging, and Nick and Joni are highly interested in "
"the commercialization aspects of it. As part of coming up with a business "
"model, they began investigating intellectual property and licensing "
"options. It was a thorny space, especially for designs. Just what aspect of "
"a design is copyrightable? What is patentable? How can allowing for digital "
"sharing and distribution be balanced against the designer’s desire to still "
"hold ownership? In the end, they decided there was no need to reinvent the "
"wheel and settled on using Creative Commons."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6592
msgid ""
"When designing the Opendesk system, they had two goals. They wanted anyone, "
"anywhere in the world, to be able to download designs so that they could be "
"made locally, and they wanted a viable model that benefited designers when "
"their designs were sold. Coming up with a business model was going to be "
"complex."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6599
msgid ""
"They gave a lot of thought to three angles—the potential for social sharing, "
"allowing designers to choose their license, and the impact these choices "
"would have on the business model."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6604
msgid ""
"In support of social sharing, Opendesk actively advocates for (but doesn’t "
"demand) open licensing. And Nick and Joni are agnostic about which Creative "
"Commons license is used; it’s up to the designer. They can be proprietary or "
"choose from the full suite of Creative Commons licenses, deciding for "
"themselves how open or closed they want to be."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6616
msgid "<ulink url=\"http://www.opendesk.cc/designers\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6612
msgid ""
"For the most part, designers love the idea of sharing content.  They "
"understand that you get positive feedback when you’re attributed, what Nick "
"and Joni called <quote>reputational glow.</quote> And Opendesk does an "
"awesome job profiling the designers.<placeholder type=\"footnote\" "
"id=\"0\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6619
msgid ""
"While designers are largely OK with personal sharing, there is a concern "
"that someone will take the design and manufacture the furniture in bulk, "
"with the designer not getting any benefits. So most Opendesk designers "
"choose the Attribution-NonCommercial license (CC BY-NC)."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6626
msgid ""
"Anyone can download a design and make it themselves, provided it’s for "
"noncommercial use — and there have been many, many downloads.  Or users can "
"buy the product from Opendesk, or from a registered maker in Opendesk’s "
"network, for on-demand personal fabrication.  The network of Opendesk makers "
"currently is made up of those who do digital fabrication using a "
"computer-controlled CNC (Computer Numeric Control) machining device that "
"cuts shapes out of wooden sheets according to the specifications in the "
"design file."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6643
msgid "<ulink url=\"http://www.opendesk.cc/open-making/makers/\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6636
msgid ""
"Makers benefit from being part of Opendesk’s network. Making furniture for "
"local customers is paid work, and Opendesk generates business for them. Joni "
"said, <quote>Finding a whole network and community of makers was pretty easy "
"because we built a site where people could write in about their "
"capabilities. Building the community by learning from the maker community is "
"how we have moved forward.</quote> Opendesk now has relationships with "
"hundreds of makers in countries all around the world.<placeholder "
"type=\"footnote\" id=\"0\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6646
msgid ""
"The makers are a critical part of the Opendesk business model.  Their model "
"builds off the makers’ quotes. Here’s how it’s expressed on Opendesk’s "
"website:"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6651
msgid ""
"When customers buy an Opendesk product directly from a registered maker, "
"they pay:"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6657
msgid ""
"the manufacturing cost as set by the maker (this covers material and labour "
"costs for the product to be manufactured and any extra assembly costs "
"charged by the maker)"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6664
msgid ""
"a design fee for the designer (a design fee that is paid to the designer "
"every time their design is used)"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6670
msgid ""
"a percentage fee to the Opendesk platform (this supports the infrastructure "
"and ongoing development of the platform that helps us build out our "
"marketplace)"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6677
msgid ""
"a percentage fee to the channel through which the sale is made (at the "
"moment this is Opendesk, but in the future we aim to open this up to "
"third-party sellers who can sell Opendesk products through their own "
"channels—this covers sales and marketing fees for the relevant channel)"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6686
msgid ""
"a local delivery service charge (the delivery is typically charged by the "
"maker, but in some cases may be paid to a third-party delivery partner)"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6693
msgid ""
"charges for any additional services the customer chooses, such as on-site "
"assembly (additional services are discretionary—in many cases makers will be "
"happy to quote for assembly on-site and designers may offer bespoke design "
"options)"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6702
msgid "<ulink url=\"http://www.opendesk.cc/open-making/join\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6701
msgid ""
"local sales taxes (variable by customer and maker location)<placeholder "
"type=\"footnote\" id=\"0\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6707
msgid "They then go into detail how makers’ quotes are created:"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6710
msgid ""
"When a customer wants to buy an Opendesk . . . they are provided with a "
"transparent breakdown of fees including the manufacturing cost, design fee, "
"Opendesk platform fee and channel fees. If a customer opts to buy by getting "
"in touch directly with a registered local maker using a downloaded Opendesk "
"file, the maker is responsible for ensuring the design fee, Opendesk "
"platform fee and channel fees are included in any quote at the time of "
"sale.  Percentage fees are always based on the underlying manufacturing cost "
"and are typically apportioned as follows:"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6723
msgid ""
"manufacturing cost: fabrication, finishing and any other costs as set by the "
"maker (excluding any services like delivery or on-site assembly)"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6730
msgid "design fee: 8 percent of the manufacturing cost"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6735
msgid "platform fee: 12 percent of the manufacturing cost"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6740
msgid "channel fee: 18 percent of the manufacturing cost"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6745
msgid "sales tax: as applicable (depends on product and location)"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6750
msgid ""
"Opendesk shares revenue with their community of designers.  According to "
"Nick and Joni, a typical designer fee is around 2.5 percent, so Opendesk’s 8 "
"percent is more generous, and providing a higher value to the designer."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6756
msgid ""
"The Opendesk website features stories of designers and makers.  Denis Fuzii "
"published the design for the Valovi Chair from his studio in São Paulo. His "
"designs have been downloaded over five thousand times in ninety-five "
"countries. I.J. CNC Services is Ian Jinks, a professional maker based in the "
"United Kingdom. Opendesk now makes up a large proportion of his business."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6764
msgid ""
"To manage resources and remain effective, Opendesk has so far focused on a "
"very narrow niche—primarily office furniture of a certain simple aesthetic, "
"which uses only one type of material and one manufacturing technique. This "
"allows them to be more strategic and more disruptive in the market, by "
"getting things to market quickly with competitive prices. It also reflects "
"their vision of creating reproducible and functional pieces."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6773
msgid ""
"On their website, Opendesk describes what they do as <quote>open "
"making</quote>: <quote>Designers get a global distribution channel. Makers "
"get profitable jobs and new customers. You get designer products without the "
"designer price tag, a more social, eco-friendly alternative to "
"mass-production and an affordable way to buy custom-made products.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6781
msgid ""
"Nick and Joni say that customers like the fact that the furniture has a "
"known provenance. People really like that their furniture was designed by a "
"certain international designer but was made by a maker in their local "
"community; it’s a great story to tell. It certainly sets apart Opendesk "
"furniture from the usual mass-produced items from a store."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6794
msgid "<ulink url=\"http://openmaking.is\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6789
msgid ""
"Nick and Joni are taking a community-based approach to define and evolve "
"Opendesk and the <quote>open making</quote> business model.  They’re "
"engaging thought leaders and practitioners to define this new movement. They "
"have a separate Open Making site, which includes a manifesto, a field guide, "
"and an invitation to get involved in the Open Making community.<placeholder "
"type=\"footnote\" id=\"0\"/> People can submit ideas and discuss the "
"principles and business practices they’d like to see used."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6798
msgid ""
"Nick and Joni talked a lot with us about intellectual property (IP) and "
"commercialization. Many of their designers fear the idea that someone could "
"take one of their design files and make and sell infinite number of pieces "
"of furniture with it. As a consequence, most Opendesk designers choose the "
"Attribution-NonCommercial license (CC BY-NC)."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6806
msgid ""
"Opendesk established a set of principles for what their community considers "
"commercial and noncommercial use. Their website states:"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6810
msgid "It is unambiguously commercial use when anyone:"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6815
msgid "charges a fee or makes a profit when making an Opendesk"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6820
msgid "sells (or bases a commercial service on) an Opendesk"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6825
msgid ""
"It follows from this that noncommercial use is when you make an Opendesk "
"yourself, with no intention to gain commercial advantage or monetary "
"compensation. For example, these qualify as noncommercial:"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6833
msgid ""
"you are an individual with your own CNC machine, or access to a shared CNC "
"machine, and will personally cut and make a few pieces of furniture yourself"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6840
msgid ""
"you are a student (or teacher) and you use the design files for educational "
"purposes or training (and do not intend to sell the resulting pieces)"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6847
msgid ""
"you work for a charity and get furniture cut by volunteers, or by employees "
"at a fab lab or maker space"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6853
msgid ""
"Whether or not people technically are doing things that implicate IP, Nick "
"and Joni have found that people tend to comply with the wishes of creators "
"out of a sense of fairness. They have found that behavioral economics can "
"replace some of the thorny legal issues. In their business model, Nick and "
"Joni are trying to suspend the focus on IP and build an open business model "
"that works for all stakeholders—designers, channels, manufacturers, and "
"customers. For them, the value Opendesk generates hangs off "
"<quote>open,</quote> not IP."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6864
msgid ""
"The mission of Opendesk is about relocalizing manufacturing, which changes "
"the way we think about how goods are made.  Commercialization is integral to "
"their mission, and they’ve begun to focus on success metrics that track how "
"many makers and designers are engaged through Opendesk in revenue-making "
"work."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6871
msgid ""
"As a global platform for local making, Opendesk’s business model has been "
"built on honesty, transparency, and inclusivity. As Nick and Joni describe "
"it, they put ideas out there that get traction and then have faith in "
"people."
msgstr ""

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6878
msgid "OpenStax"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6884
msgid ""
"OpenStax is a nonprofit that provides free, openly licensed textbooks for "
"high-enrollment introductory college courses and Advanced Placement "
"courses. Founded in 2012 in the U.S."
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6889
msgid "<ulink url=\"http://www.openstaxcollege.org\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6891
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: grant funding, charging "
"for custom services, charging for physical copies (textbook sales)"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6895
msgid "<emphasis role=\"strong\">Interview date</emphasis>: December 16, 2015"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6898
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: David Harris, "
"editor-in-chief"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6903
msgid ""
"OpenStax is an extension of a program called Connexions, which was started "
"in 1999 by Dr. Richard Baraniuk, the Victor E. Cameron Professor of "
"Electrical and Computer Engineering at Rice University in Houston, "
"Texas. Frustrated by the limitations of traditional textbooks and courses, "
"Dr. Baraniuk wanted to provide authors and learners a way to share and "
"freely adapt educational materials such as courses, books, and "
"reports. Today, Connexions (now called OpenStax CNX) is one of the world’s "
"best libraries of customizable educational materials, all licensed with "
"Creative Commons and available to anyone, anywhere, anytime—for free."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6915
msgid ""
"In 2008, while in a senior leadership role at WebAssign and looking at ways "
"to reduce the risk that came with relying on publishers, David Harris began "
"investigating open educational resources (OER) and discovered Connexions. A "
"year and a half later, Connexions received a grant to help grow the use of "
"OER so that it could meet the needs of students who couldn’t afford "
"textbooks. David came on board to spearhead this effort.  Connexions became "
"OpenStax CNX; the program to create open textbooks became OpenStax College, "
"now simply called OpenStax."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6926
msgid ""
"David brought with him a deep understanding of the best practices of "
"publishing along with where publishers have inefficiencies. In David’s view, "
"peer review and high standards for quality are critically important if you "
"want to scale easily. Books have to have logical scope and sequence, they "
"have to exist as a whole and not in pieces, and they have to be easy to "
"find. The working hypothesis for the launch of OpenStax was to "
"professionally produce a turnkey textbook by investing effort up front, with "
"the expectation that this would lead to rapid growth through easy downstream "
"adoptions by faculty and students."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6944
msgid ""
"<ulink "
"url=\"http://news.rice.edu/files/2016/01/0119-OPENSTAX-2016Infographic-lg-1tahxiu.jpg\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6938
msgid ""
"In 2012, OpenStax College launched as a nonprofit with the aim of producing "
"high-quality, peer-reviewed full-color textbooks that would be available for "
"free for the twenty-five most heavily attended college courses in the "
"nation. Today they are fast approaching that number. There is data that "
"proves the success of their original hypothesis on how many students they "
"could help and how much money they could help save.<placeholder "
"type=\"footnote\" id=\"0\"/> Professionally produced content scales "
"rapidly. All with no sales force!"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6948
msgid ""
"OpenStax textbooks are all Attribution (CC BY) licensed, and each textbook "
"is available as a PDF, an e-book, or web pages. Those who want a physical "
"copy can buy one for an affordable price. Given the cost of education and "
"student debt in North America, free or very low-cost textbooks are very "
"appealing. OpenStax encourages students to talk to their professor and "
"librarians about these textbooks and to advocate for their use."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6957
msgid ""
"Teachers are invited to try out a single chapter from one of the textbooks "
"with students. If that goes well, they’re encouraged to adopt the entire "
"book. They can simply paste a URL into their course syllabus, for free and "
"unlimited access. And with the CC BY license, teachers are free to delete "
"chapters, make changes, and customize any book to fit their needs."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6965
msgid ""
"Any teacher can post corrections, suggest examples for difficult concepts, "
"or volunteer as an editor or author. As many teachers also want supplemental "
"material to accompany a textbook, OpenStax also provides slide "
"presentations, test banks, answer keys, and so on."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6976
msgid "<ulink url=\"http://openstax.org/adopters\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6972
msgid ""
"Institutions can stand out by offering students a lower-cost education "
"through the use of OpenStax textbooks; there’s even a textbook-savings "
"calculator they can use to see how much students would save. OpenStax keeps "
"a running list of institutions that have adopted their "
"textbooks.<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6979
msgid ""
"Unlike traditional publishers’ monolithic approach of controlling "
"intellectual property, distribution, and so many other aspects, OpenStax has "
"adopted a model that embraces open licensing and relies on an extensive "
"network of partners."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6985
msgid ""
"Up-front funding of a professionally produced all-color turnkey textbook is "
"expensive. For this part of their model, OpenStax relies on "
"philanthropy. They have initially been funded by the William and Flora "
"Hewlett Foundation, the Laura and John Arnold Foundation, the Bill and "
"Melinda Gates Foundation, the 20 Million Minds Foundation, the Maxfield "
"Foundation, the Calvin K. Kazanjian Foundation, and Rice University. To "
"develop additional titles and supporting technology is probably still going "
"to require philanthropic investment."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:6996
msgid ""
"However, ongoing operations will not rely on foundation grants but instead "
"on funds received through an ecosystem of over forty partners, whereby a "
"partner takes core content from OpenStax and adds features that it can "
"create revenue from. For example, WebAssign, an online homework and "
"assessment tool, takes the physics book and adds algorithmically generated "
"physics problems, with problem-specific feedback, detailed solutions, and "
"tutorial support. WebAssign resources are available to students for a fee."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7006
msgid ""
"Another example is Odigia, who has turned OpenStax books into interactive "
"learning experiences and created additional tools to measure and promote "
"student engagement. Odigia licenses its learning platform to "
"institutions. Partners like Odigia and WebAssign give a percentage of the "
"revenue they earn back to OpenStax, as mission-support fees. OpenStax has "
"already published revisions of their titles, such as Introduction to "
"Sociology 2e, using these funds."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7016
msgid ""
"In David’s view, this approach lets the market operate at peak "
"efficiency. OpenStax’s partners don’t have to worry about developing "
"textbook content, freeing them up from those development costs and letting "
"them focus on what they do best.  With OpenStax textbooks available at no "
"cost, they can provide their services at a lower cost—not free, but still "
"saving students money. OpenStax benefits not only by receiving "
"mission-support fees but through free publicity and marketing. OpenStax "
"doesn’t have a sales force; partners are out there showcasing their "
"materials."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7028
msgid ""
"OpenStax’s cost of sales to acquire a single student is very, very low and "
"is a fraction of what traditional players in the market face. This year, "
"Tyton Partners is actually evaluating the costs of sales for an OER effort "
"like OpenStax in comparison with incumbents. David looks forward to sharing "
"these findings with the community."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7036
msgid ""
"While OpenStax books are available online for free, many students still want "
"a print copy. Through a partnership with a print and courier company, "
"OpenStax offers a complete solution that scales.  OpenStax sells tens of "
"thousands of print books. The price of an OpenStax sociology textbook is "
"about twenty-eight dollars, a fraction of what sociology textbooks usually "
"cost. OpenStax keeps the prices low but does aim to earn a small margin on "
"each book sold, which also contributes to ongoing operations."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7046
msgid ""
"Campus-based bookstores are part of the OpenStax solution.  OpenStax "
"collaborates with NACSCORP (the National Association of College Stores "
"Corporation) to provide print versions of their textbooks in the "
"stores. While the overall cost of the textbook is significantly less than a "
"traditional textbook, bookstores can still make a profit on sales. Sometimes "
"students take the savings they have from the lower-priced book and use it to "
"buy other things in the bookstore. And OpenStax is trying to break the "
"expensive behavior of excessive returns by having a no-returns policy. This "
"is working well, since the sell-through of their print titles is virtually a "
"hundred percent."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7059
msgid ""
"David thinks of the OpenStax model as <quote>OER 2.0.</quote> So what is OER "
"1.0? Historically in the OER field, many OER initiatives have been locally "
"funded by institutions or government ministries. In David’s view, this "
"results in content that has high local value but is infrequently adopted "
"nationally. It’s therefore difficult to show payback over a time scale that "
"is reasonable."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7067
msgid ""
"OER 2.0 is about OER intended to be used and adopted on a national level "
"right from the start. This requires a bigger investment up front but pays "
"off through wide geographic adoption. The OER 2.0 process for OpenStax "
"involves two development models. The first is what David calls the "
"acquisition model, where OpenStax purchases the rights from a publisher or "
"author for an already published book and then extensively revises it. The "
"OpenStax physics textbook, for example, was licensed from an author after "
"the publisher released the rights back to the authors. The second model is "
"to develop a book from scratch, a good example being their biology book."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7080
msgid ""
"The process is similar for both models. First they look at the scope and "
"sequence of existing textbooks. They ask questions like what does the "
"customer need? Where are students having challenges? Then they identify "
"potential authors and put them through a rigorous evaluation—only one in ten "
"authors make it through.  OpenStax selects a team of authors who come "
"together to develop a template for a chapter and collectively write the "
"first draft (or revise it, in the acquisitions model). (OpenStax doesn’t do "
"books with just a single author as David says it risks the project going "
"longer than scheduled.) The draft is peer-reviewed with no less than three "
"reviewers per chapter. A second draft is generated, with artists producing "
"illustrations and visuals to go along with the text. The book is then "
"copyedited to ensure grammatical correctness and a singular voice. Finally, "
"it goes into production and through a final proofread. The whole process is "
"very time-consuming."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7098
msgid ""
"All the people involved in this process are paid. OpenStax does not rely on "
"volunteers. Writers, reviewers, illustrators, and editors are all paid an "
"up-front fee—OpenStax does not use a royalty model. A best-selling author "
"might make more money under the traditional publishing model, but that is "
"only maybe 5 percent of all authors. From David’s perspective, 95 percent of "
"all authors do better under the OER 2.0 model, as there is no risk to them "
"and they earn all the money up front."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7108
msgid ""
"David thinks of the Attribution license (CC BY) as the <quote>innovation "
"license.</quote> It’s core to the mission of OpenStax, letting people use "
"their textbooks in innovative ways without having to ask for permission. It "
"frees up the whole market and has been central to OpenStax being able to "
"bring on partners.  OpenStax sees a lot of customization of their "
"materials. By enabling frictionless remixing, CC BY gives teachers control "
"and academic freedom."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7118
msgid ""
"Using CC BY is also a good example of using strategies that traditional "
"publishers can’t. Traditional publishers rely on copyright to prevent others "
"from making copies and heavily invest in digital rights management to ensure "
"their books aren’t shared.  By using CC BY, OpenStax avoids having to deal "
"with digital rights management and its costs. OpenStax books can be copied "
"and shared over and over again. CC BY changes the rules of engagement and "
"takes advantage of traditional market inefficiencies."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7128
msgid ""
"As of September 16, 2016, OpenStax has achieved some impressive "
"results. From the OpenStax at a Glance fact sheet from their recent press "
"kit:"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7135
msgid "Books published: 23"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7140
msgid "Students who have used OpenStax: 1.6 million"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7145
msgid "Money saved for students: $155 million"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7150
msgid "Money saved for students in the 2016/17 academic year: $77 million"
msgstr ""

#. type: Content of: <book><part><chapter><itemizedlist><listitem><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7156
msgid ""
"Schools that have used OpenStax: 2,668 (This number reflects all "
"institutions using at least one OpenStax textbook. Out of 2,668 schools, 517 "
"are two-year colleges, 835 four-year colleges and universities, and 344 "
"colleges and universities outside the U.S.)"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7165
msgid ""
"While OpenStax has to date been focused on the United States, there is "
"overseas adoption especially in the science, technology, engineering, and "
"math (STEM) fields. Large scale adoption in the United States is seen as a "
"necessary precursor to international interest."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7172
msgid ""
"OpenStax has primarily focused on introductory-level college courses where "
"there is high enrollment, but they are starting to think about verticals—a "
"broad offering for a specific group or need. David thinks it would be "
"terrific if OpenStax could provide access to free textbooks through the "
"entire curriculum of a nursing degree, for example."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7180
msgid ""
"Finally, for OpenStax success is not just about the adoption of their "
"textbooks and student savings. There is a human aspect to the work that is "
"hard to quantify but incredibly important. They get emails from students "
"saying how OpenStax saved them from making difficult choices like buying "
"food or a textbook. OpenStax would also like to assess the impact their "
"books have on learning efficiency, persistence, and completion. By building "
"an open business model based on Creative Commons, OpenStax is making it "
"possible for every student who wants access to education to get it."
msgstr ""

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7193
msgid "Amanda Palmer"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7199
msgid "Amanda Palmer is a musician, artist, and writer. Based in the U.S."
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7203
msgid "<ulink url=\"http://amandapalmer.net\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7205
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: crowdfunding "
"(subscription-based), pay-what-you-want, charging for physical copies (book "
"and album sales), charg-ing for in-person version (performances), selling "
"merchandise"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7210
msgid "<emphasis role=\"strong\">Interview date</emphasis>: December 15, 2015"
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7218
msgid ""
"<ulink "
"url=\"http://www.forbes.com/sites/zackomalleygreenburg/2015/04/16/amanda-palmer-uncut-the-kickstarter-queen-on-spotify-patreon-and-taylor-swift/#44e20ce46d67\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7215
msgid ""
"Since the beginning of her career, Amanda Palmer has been on what she calls "
"a <quote>journey with no roadmap,</quote> continually experimenting to find "
"new ways to sustain her creative work.<placeholder type=\"footnote\" "
"id=\"0\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7221
msgid ""
"In her best-selling book, The Art of Asking, Amanda articulates exactly what "
"she has been and continues to strive for—<quote>the ideal sweet spot "
". . . in which the artist can share freely and directly feel the "
"reverberations of their artistic gifts to the community, and make a living "
"doing that.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7228
msgid ""
"While she seems to have successfully found that sweet spot for herself, "
"Amanda is the first to acknowledge there is no silver bullet. She thinks the "
"digital age is both an exciting and frustrating time for creators. <quote>On "
"the one hand, we have this beautiful shareability,</quote> Amanda "
"said. <quote>On the other, you’ve got a bunch of confused artists wondering "
"how to make money to buy food so we can make more art.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7237
msgid ""
"Amanda began her artistic career as a street performer. She would dress up "
"in an antique wedding gown, paint her face white, stand on a stack of milk "
"crates, and hand out flowers to strangers as part of a silent dramatic "
"performance. She collected money in a hat. Most people walked by her without "
"stopping, but an essential few stopped to watch and drop some money into her "
"hat to show their appreciation. Rather than dwelling on the majority of "
"people who ignored her, she felt thankful for those who stopped.  <quote>All "
"I needed was . . . some people,</quote> she wrote in her book. <quote>Enough "
"people. Enough to make it worth coming back the next day, enough people to "
"help me make rent and put food on the table. Enough so I could keep making "
"art.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7251
msgid ""
"Amanda has come a long way from her street-performing days, but her career "
"remains dominated by that same sentiment—finding ways to reach <quote>her "
"crowd</quote> and feeling gratitude when she does. With her band the Dresden "
"Dolls, Amanda tried the traditional path of signing with a record label. It "
"didn’t take for a variety of reasons, but one of them was that the label had "
"absolutely no interest in Amanda’s view of success. They wanted hits, but "
"making music for the masses was never what Amanda and the Dresden Dolls set "
"out to do."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7262
msgid ""
"After leaving the record label in 2008, she began experimenting with "
"different ways to make a living. She released music directly to the public "
"without involving a middle man, releasing digital files on a <quote>pay what "
"you want</quote> basis and selling CDs and vinyl. She also made money from "
"live performances and merchandise sales. Eventually, in 2012 she decided to "
"try her hand at the sort of crowdfunding we know so well today. Her "
"Kickstarter project started with a goal of $100,000, and she made $1.2 "
"million. It remains one of the most successful Kickstarter projects of all "
"time."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7274
msgid ""
"Today, Amanda has switched gears away from crowdfunding for specific "
"projects to instead getting consistent financial support from her fan base "
"on Patreon, a crowdfunding site that allows artists to get recurring "
"donations from fans. More than eight thousand people have signed up to "
"support her so she can create music, art, and any other creative "
"<quote>thing</quote> that she is inspired to make. The recurring pledges are "
"made on a <quote>per thing</quote> basis. All of the content she makes is "
"made freely available under an Attribution-NonCommercial-ShareAlike license "
"(CC BY-NC-SA)."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7286
msgid ""
"Making her music and art available under Creative Commons licensing "
"undoubtedly limits her options for how she makes a living. But sharing her "
"work has been part of her model since the beginning of her career, even "
"before she discovered Creative Commons. Amanda says the Dresden Dolls used "
"to get ten emails per week from fans asking if they could use their music "
"for different projects. They said yes to all of the requests, as long as it "
"wasn’t for a completely for-profit venture. At the time, they used a "
"short-form agreement written by Amanda herself. <quote>I made everyone sign "
"that contract so at least I wouldn’t be leaving the band vulnerable to "
"someone later going on and putting our music in a Camel cigarette "
"ad,</quote> Amanda said. Once she discovered Creative Commons, adopting the "
"licenses was an easy decision because it gave them a more formal, "
"standardized way of doing what they had been doing all along. The "
"NonCommercial licenses were a natural fit."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7304
msgid ""
"Amanda embraces the way her fans share and build upon her music.  In The Art "
"of Asking, she wrote that some of her fans’ unofficial videos using her "
"music surpass the official videos in number of views on YouTube. Rather than "
"seeing this sort of thing as competition, Amanda celebrates it. <quote>We "
"got into this because we wanted to share the joy of music,</quote> she said."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7312
msgid ""
"This is symbolic of how nearly everything she does in her career is "
"motivated by a desire to connect with her fans. At the start of her career, "
"she and the band would throw concerts at house parties. As the gatherings "
"grew, the line between fans and friends was completely blurred. <quote>Not "
"only did most our early fans know where I lived and where we practiced, but "
"most of them had also been in my kitchen,</quote> Amanda wrote in The Art of "
"Asking."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7322
msgid ""
"Even though her fan base is now huge and global, she continues to seek this "
"sort of human connection with her fans. She seeks out face-to-face contact "
"with her fans every chance she can get. Her hugely successful Kickstarter "
"featured fifty concerts at house parties for backers. She spends hours in "
"the signing line after shows. It helps that Amanda has the kind of dynamic, "
"engaging personality that instantly draws people to her, but a big component "
"of her ability to connect with people is her willingness to "
"listen. <quote>Listening fast and caring immediately is a skill unto "
"itself,</quote> Amanda wrote."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7334
msgid ""
"Another part of the connection fans feel with Amanda is how much they know "
"about her life. Rather than trying to craft a public persona or image, she "
"essentially lives her life as an open book.  She has written openly about "
"incredibly personal events in her life, and she isn’t afraid to be "
"vulnerable. Having that kind of trust in her fans—the trust it takes to be "
"truly honest—begets trust from her fans in return. When she meets fans for "
"the first time after a show, they can legitimately feel like they know her."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7343
msgid ""
"<quote>With social media, we’re so concerned with the picture looking "
"palatable and consumable that we forget that being human and showing the "
"flaws and exposing the vulnerability actually create a deeper connection "
"than just looking fantastic,</quote> Amanda said. <quote>Everything in our "
"culture is telling us otherwise. But my experience has shown me that the "
"risk of making yourself vulnerable is almost always worth it.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7352
msgid ""
"Not only does she disclose intimate details of her life to them, she sleeps "
"on their couches, listens to their stories, cries with them. In short, she "
"treats her fans like friends in nearly every possible way, even when they "
"are complete strangers. This mentality—that fans are friends—is completely "
"intertwined with Amanda’s success as an artist. It is also intertwined with "
"her use of Creative Commons licenses. Because that is what you do with your "
"friends—you share."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7362
msgid ""
"After years of investing time and energy into building trust with her fans, "
"she has a strong enough relationship with them to ask for support—through "
"pay-what-you-want donations, Kickstarter, Patreon, or even asking them to "
"lend a hand at a concert. As Amanda explains it, crowdfunding (which is "
"really what all of these different things are) is about asking for support "
"from people who know and trust you. People who feel personally invested in "
"your success."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7371
msgid ""
"<quote>When you openly, radically trust people, they not only take care of "
"you, they become your allies, your family,</quote> she wrote. There really "
"is a feeling of solidarity within her core fan base. From the beginning, "
"Amanda and her band encouraged people to dress up for their shows. They "
"consciously cultivated a feeling of belonging to their <quote>weird little "
"family.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7379
msgid ""
"This sort of intimacy with fans is not possible or even desirable for every "
"creator. <quote>I don’t take for granted that I happen to be the type of "
"person who loves cavorting with strangers,</quote> Amanda said. <quote>I "
"recognize that it’s not necessarily everyone’s idea of a good time. Everyone "
"does it differently. Replicating what I have done won’t work for others if "
"it isn’t joyful to them. It’s about finding a way to channel energy in a way "
"that is joyful to you.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7389
msgid ""
"Yet while Amanda joyfully interacts with her fans and involves them in her "
"work as much as possible, she does keep one job primarily to herself—writing "
"the music. She loves the creativity with which her fans use and adapt her "
"work, but she intentionally does not involve them at the first stage of "
"creating her artistic work. And, of course, the songs and music are what "
"initially draw people to Amanda Palmer. It is only once she has connected to "
"people through her music that she can then begin to build ties with them on "
"a more personal level, both in person and online. In her book, Amanda "
"describes it as casting a net. It starts with the art and then the bond "
"strengthens with human connection."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7402
msgid ""
"For Amanda, the entire point of being an artist is to establish and maintain "
"this connection. <quote>It sounds so corny,</quote> she said, <quote>but my "
"experience in forty years on this planet has pointed me to an obvious "
"truth—that connection with human beings feels so much better and more "
"fulfilling than approaching art through a capitalist lens. There is no more "
"satisfying end goal than having someone tell you that what you do is "
"genuinely of value to them.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7412
msgid ""
"As she explains it, when a fan gives her a ten-dollar bill, usually what "
"they are saying is that the money symbolizes some deeper value the music "
"provided them. For Amanda, art is not just a product; it’s a "
"relationship. Viewed from this lens, what Amanda does today is not that "
"different from what she did as a young street performer. She shares her "
"music and other artistic gifts.  She shares herself. And then rather than "
"forcing people to help her, she lets them."
msgstr ""

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7423
msgid "PLOS (Public Library of Science)"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7429
msgid ""
"PLOS (Public Library of Science) is a nonprofit that publishes a library of "
"academic journals and other scientific literature.  Founded in 2000 in the "
"U.S."
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7434
msgid "<ulink url=\"http://plos.org\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7436
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging content "
"creators an author processing charge to be featured in the journal"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7440
msgid "<emphasis role=\"strong\">Interview date</emphasis>: March 7, 2016"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7442
msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Louise Page, publisher"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7447
msgid ""
"The Public Library of Science (PLOS) began in 2000 when three leading "
"scientists—Harold E. Varmus, Patrick O. Brown, and Michael Eisen—started an "
"online petition. They were calling for scientists to stop submitting papers "
"to journals that didn’t make the full text of their papers freely available "
"immediately or within six months. Although tens of thousands signed the "
"petition, most did not follow through. In August 2001, Patrick and Michael "
"announced that they would start their own nonprofit publishing operation to "
"do just what the petition promised. With start-up grant support from the "
"Gordon and Betty Moore Foundation, PLOS was launched to provide new "
"open-access journals for biomedicine, with research articles being released "
"under Attribution (CC BY) licenses."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7461
msgid ""
"Traditionally, academic publishing begins with an author submitting a "
"manuscript to a publisher. After in-house technical and ethical "
"considerations, the article is then peer-reviewed to determine if the "
"quality of the work is acceptable for publishing.  Once accepted, the "
"publisher takes the article through the process of copyediting, typesetting, "
"and eventual publishing in a print or online publication. Traditional "
"journal publishers recover costs and earn profit by charging a subscription "
"fee to libraries or an access fee to users wanting to read the journal or "
"article."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7472
msgid ""
"For Louise Page, the current publisher of PLOS, this traditional model "
"results in inequity. Access is restricted to those who can pay. Most "
"research is funded through government-appointed agencies, that is, with "
"public funds. It’s unjust that the public who funded the research would be "
"required to pay again to access the results. Not everyone can afford the "
"ever-escalating subscription fees publishers charge, especially when library "
"budgets are being reduced. Restricting access to the results of scientific "
"research slows the dissemination of this research and advancement of the "
"field. It was time for a new model."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7484
msgid ""
"That new model became known as open access. That is, free and open "
"availability on the Internet. Open-access research articles are not behind a "
"paywall and do not require a login. A key benefit of open access is that it "
"allows people to freely use, copy, and distribute the articles, as they are "
"primarily published under an Attribution (CC BY) license (which only "
"requires the user to provide appropriate attribution). And more importantly, "
"policy makers, clinicians, entrepreneurs, educators, and students around the "
"world have free and timely access to the latest research immediately on "
"publication."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7496
msgid ""
"However, open access requires rethinking the business model of research "
"publication. Rather than charge a subscription fee to access the journal, "
"PLOS decided to turn the model on its head and charge a publication fee, "
"known as an article-processing charge.  This up-front fee, generally paid by "
"the funder of the research or the author’s institution, covers the expenses "
"such as editorial oversight, peer-review management, journal production, "
"online hosting, and support for discovery. Fees are per article and are "
"billed upon acceptance for publishing. There are no additional charges based "
"on word length, figures, or other elements."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7508
msgid ""
"Calculating the article-processing charge involves taking all the costs "
"associated with publishing the journal and determining a cost per article "
"that collectively recovers costs. For PLOS’s journals in biology, medicine, "
"genetics, computational biology, neglected tropical diseases, and pathogens, "
"the article-processing charge ranges from $2,250 to "
"$2,900. Article-publication charges for PLOS ONE, a journal started in 2006, "
"are just under $1,500."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7517
msgid ""
"PLOS believes that lack of funds should not be a barrier to "
"publication. Since its inception, PLOS has provided fee support for "
"individuals and institutions to help authors who can’t afford the "
"article-processing charges."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7523
msgid ""
"Louise identifies marketing as one area of big difference between PLOS and "
"traditional journal publishers. Traditional journals have to invest heavily "
"in staff, buildings, and infrastructure to market their journal and convince "
"customers to subscribe.  Restricting access to subscribers means that tools "
"for managing access control are necessary. They spend millions of dollars on "
"access-control systems, staff to manage them, and sales staff.  With PLOS’s "
"open-access publishing, there’s no need for these massive expenses; the "
"articles are free, open, and accessible to all upon "
"publication. Additionally, traditional publishers tend to spend more on "
"marketing to libraries, who ultimately pay the subscription fees. PLOS "
"provides a better service for authors by promoting their research directly "
"to the research community and giving the authors exposure. And this "
"encourages other authors to submit their work for publication."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7540
msgid ""
"For Louise, PLOS would not exist without the Attribution license (CC "
"BY). This makes it very clear what rights are associated with the content "
"and provides a safe way for researchers to make their work available while "
"ensuring they get recognition (appropriate attribution). For PLOS, all of "
"this aligns with how they think research content should be published and "
"disseminated."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7548
msgid ""
"PLOS also has a broad open-data policy. To get their research paper "
"published, PLOS authors must also make their data available in a public "
"repository and provide a data-availability statement."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7553
msgid ""
"Business-operation costs associated with the open-access model still largely "
"follow the existing publishing model. PLOS journals are online only, but the "
"editorial, peer-review, production, typesetting, and publishing stages are "
"all the same as for a traditional publisher. The editorial teams must be top "
"notch. PLOS has to function as well as or better than other premier "
"journals, as researchers have a choice about where to publish."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7562
msgid ""
"Researchers are influenced by journal rankings, which reflect the place of a "
"journal within its field, the relative difficulty of being published in that "
"journal, and the prestige associated with it. PLOS journals rank high, even "
"though they are relatively new."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7568
msgid ""
"The promotion and tenure of researchers are partially based how many times "
"other researchers cite their articles. Louise says when researchers want to "
"discover and read the work of others in their field, they go to an online "
"aggregator or search engine, and not typically to a particular journal. The "
"CC BY licensing of PLOS research articles ensures easy access for readers "
"and generates more discovery and citations for authors."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7577
msgid ""
"Louise believes that open access has been a huge success, progressing from a "
"movement led by a small cadre of researchers to something that is now "
"widespread and used in some form by every journal publisher. PLOS has had a "
"big impact. In 2012 to 2014, they published more open-access articles than "
"BioMed Central, the original open-access publisher, or anyone else."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7585
msgid ""
"PLOS further disrupted the traditional journal-publishing model by "
"pioneering the concept of a megajournal. The PLOS ONE megajournal, launched "
"in 2006, is an open-access peer-reviewed academic journal that is much "
"larger than a traditional journal, publishing thousands of articles per year "
"and benefiting from economies of scale. PLOS ONE has a broad scope, covering "
"science and medicine as well as social sciences and the humanities. The "
"review and editorial process is less subjective. Articles are accepted for "
"publication based on whether they are technically sound rather than "
"perceived importance or relevance. This is very important in the current "
"debate about the integrity and reproducibility of research because negative "
"or null results can then be published as well, which are generally rejected "
"by traditional journals. PLOS ONE, like all the PLOS journals, is online "
"only with no print version. PLOS passes on the financial savings accrued "
"through economies of scale to researchers and the public by lowering the "
"article-processing charges, which are below that of other journals. PLOS ONE "
"is the biggest journal in the world and has really set the bar for "
"publishing academic journal articles on a large scale. Other publishers see "
"the value of the PLOS ONE model and are now offering their own "
"multidisciplinary forums for publishing all sound science."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7609
msgid ""
"Louise outlined some other aspects of the research-journal business model "
"PLOS is experimenting with, describing each as a kind of slider that could "
"be adjusted to change current practice."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7614
msgid ""
"One slider is time to publication. Time to publication may shorten as "
"journals get better at providing quicker decisions to authors.  However, "
"there is always a trade-off with scale, as the bigger the volume of "
"articles, the more time the approval process inevitably takes."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7621
msgid ""
"Peer review is another part of the process that could change. It’s possible "
"to redefine what peer review actually is, when to review, and what "
"constitutes the final article for publication. Louise talked about the "
"potential to shift to an open-review process, placing the emphasis on "
"transparency rather than double-blind reviews. Louise thinks we’re moving "
"into a direction where it’s actually beneficial for an author to know who is "
"reviewing their paper and for the reviewer to know their review will be "
"public. An open-review process can also ensure everyone gets credit; right "
"now, credit is limited to the publisher and author."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7633
msgid ""
"Louise says research with negative outcomes is almost as important as "
"positive results. If journals published more research with negative "
"outcomes, we’d learn from what didn’t work. It could also reduce how much "
"the research wheel gets reinvented around the world."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7640
msgid ""
"Another adjustable practice is the sharing of articles at early preprint "
"stages. Publication of research in a peer-reviewed journal can take a long "
"time because articles must undergo extensive peer review. The need to "
"quickly circulate current results within a scientific community has led to a "
"practice of distributing pre-print documents that have not yet undergone "
"peer review. Preprints broaden the peer-review process, allowing authors to "
"receive early feedback from a wide group of peers, which can help revise and "
"prepare the article for submission.  Offsetting the advantages of preprints "
"are author concerns over ensuring their primacy of being first to come up "
"with findings based on their research. Other researches may see findings the "
"preprint author has not yet thought of. However, preprints help researchers "
"get their discoveries out early and establish precedence. A big challenge is "
"that researchers don’t have a lot of time to comment on preprints."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7658
msgid ""
"What constitutes a journal article could also change. The idea of a research "
"article as printed, bound, and in a library stack is outdated. Digital and "
"online open up new possibilities, such as a living document evolving over "
"time, inclusion of audio and video, and interactivity, like discussion and "
"recommendations. Even the size of what gets published could change. With "
"these changes the current form factor for what constitutes a research "
"article would undergo transformation."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7672
msgid "<ulink url=\"http://collections.plos.org\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7676
msgid "<ulink url=\"http://plos.org/article-level-metrics\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7668
msgid ""
"As journals scale up, and new journals are introduced, more and more "
"information is being pushed out to readers, making the experience feel like "
"drinking from a fire hose. To help mitigate this, PLOS aggregates and "
"curates content from PLOS journals and their network of blogs.<placeholder "
"type=\"footnote\" id=\"0\"/> It also offers something called Article-Level "
"Metrics, which helps users assess research most relevant to the field "
"itself, based on indicators like usage, citations, social bookmarking and "
"dissemination activity, media and blog coverage, discussions, and "
"ratings.<placeholder type=\"footnote\" id=\"1\"/> Louise believes that the "
"journal model could evolve to provide a more friendly and interactive user "
"experience, including a way for readers to communicate with authors."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7681
msgid ""
"The big picture for PLOS going forward is to combine and adjust these "
"experimental practices in ways that continue to improve accessibility and "
"dissemination of research, while ensuring its integrity and reliability. The "
"ways they interlink are complex.  The process of change and adjustment is "
"not linear. PLOS sees itself as a very flexible publisher interested in "
"exploring all the permutations research-publishing can take, with authors "
"and readers who are open to experimentation."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7691
msgid ""
"For PLOS, success is not about revenue. Success is about proving that "
"scientific research can be communicated rapidly and economically at scale, "
"for the benefit of researchers and society.  The CC BY license makes it "
"possible for PLOS to publish in a way that is unfettered, open, and fast, "
"while ensuring that the authors get credit for their work. More than two "
"million scientists, scholars, and clinicians visit PLOS every month, with "
"more than 135,000 quality articles to peruse for free."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7701
msgid ""
"Ultimately, for PLOS, its authors, and its readers, success is about making "
"research discoverable, available, and reproducible for the advancement of "
"science."
msgstr ""

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7707
msgid "Rijksmuseum"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7713
msgid ""
"The Rijksmuseum is a Dutch national museum dedicated to art and "
"history. Founded in 1800 in the Netherlands"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7717
msgid "<ulink url=\"http://www.rijksmuseum.nl\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7719
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: grants and government "
"funding, charging for in-person version (museum admission), selling "
"merchandise"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7723
msgid "<emphasis role=\"strong\">Interview date</emphasis>: December 11, 2015"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7726
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: Lizzy Jongma, the data "
"manager of the collections information department"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7731
msgid ""
"The Rijksmuseum, a national museum in the Netherlands dedicated to art and "
"history, has been housed in its current building since 1885. The monumental "
"building enjoyed more than 125 years of intensive use before needing a "
"thorough overhaul. In 2003, the museum was closed for renovations. Asbestos "
"was found in the roof, and although the museum was scheduled to be closed "
"for only three to four years, renovations ended up taking ten years. During "
"this time, the collection was moved to a different part of Amsterdam, which "
"created a physical distance with the curators. Out of necessity, they "
"started digitally photographing the collection and creating metadata "
"(information about each object to put into a database). With the renovations "
"going on for so long, the museum became largely forgotten by the public. Out "
"of these circumstances emerged a new and more open model for the museum."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7747
msgid ""
"By the time Lizzy Jongma joined the Rijksmuseum in 2011 as a data manager, "
"staff were fed up with the situation the museum was in.  They also realized "
"that even with the new and larger space, it still wouldn’t be able to show "
"very much of the whole collection—eight thousand of over one million works "
"representing just 1 percent. Staff began exploring ways to express "
"themselves, to have something to show for all of the work they had been "
"doing.  The Rijksmuseum is primarily funded by Dutch taxpayers, so was there "
"a way for the museum provide benefit to the public while it was closed? They "
"began thinking about sharing Rijksmuseum’s collection using information "
"technology. And they put up a card-catalog like database of the entire "
"collection online."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7761
msgid ""
"It was effective but a bit boring. It was just data. A hackathon they were "
"invited to got them to start talking about events like that as having "
"potential. They liked the idea of inviting people to do cool stuff with "
"their collection. What about giving online access to digital representations "
"of the one hundred most important pieces in the Rijksmuseum collection? That "
"eventually led to why not put the whole collection online?"
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7772
msgid "<ulink url=\"http://www.europeana.eu/portal/en\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7770
msgid ""
"Then, Lizzy says, Europeana came along. Europeana is Europe’s digital "
"library, museum, and archive for cultural heritage.<placeholder "
"type=\"footnote\" id=\"0\"/> As an online portal to museum collections all "
"across Europe, Europeana had become an important online platform. In October "
"2010 Creative Commons released CC0 and its public-domain mark as tools "
"people could use to identify works as free of known copyright. Europeana was "
"the first major adopter, using CC0 to release metadata about their "
"collection and the public domain mark for millions of digital works in their "
"collection. Lizzy says the Rijksmuseum initially found this change in "
"business practice a bit scary, but at the same time it stimulated even more "
"discussion on whether the Rijksmuseum should follow suit."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7784
msgid ""
"They realized that they don’t <quote>own</quote> the collection and couldn’t "
"realistically monitor and enforce compliance with the restrictive licensing "
"terms they currently had in place. For example, many copies and versions of "
"Vermeer’s Milkmaid (part of their collection) were already online, many of "
"them of very poor quality. They could spend time and money policing its use, "
"but it would probably be futile and wouldn’t make people stop using their "
"images online. They ended up thinking it’s an utter waste of time to hunt "
"down people who use the Rijksmuseum collection. And anyway, restricting "
"access meant the people they were frustrating the most were schoolkids."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7797
msgid ""
"In 2011 the Rijksmuseum began making their digital photos of works known to "
"be free of copyright available online, using Creative Commons CC0 to place "
"works in the public domain. A medium-resolution image was offered for free, "
"but a high-resolution version cost forty euros. People started paying, but "
"Lizzy says getting the money was frequently a nightmare, especially from "
"overseas customers. The administrative costs often offset revenue, and "
"income above costs was relatively low. In addition, having to pay for an "
"image of a work in the public domain from a collection owned by the Dutch "
"government (i.e., paid for by the public) was contentious and frustrating "
"for some. Lizzy says they had lots of fierce debates about what to do."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7811
msgid ""
"In 2013 the Rijksmuseum changed its business model. They Creative Commons "
"licensed their highest-quality images and released them online for "
"free. Digitization still cost money, however; they decided to define "
"discrete digitization projects and find sponsors willing to fund each "
"project. This turned out to be a successful strategy, generating high "
"interest from sponsors and lower administrative effort for the "
"Rijksmuseum. They started out making 150,000 high-quality images of their "
"collection available, with the goal to eventually have the entire collection "
"online."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7822
msgid ""
"Releasing these high-quality images for free reduced the number of "
"poor-quality images that were proliferating. The high-quality image of "
"Vermeer’s Milkmaid, for example, is downloaded two to three thousand times a "
"month. On the Internet, images from a source like the Rijksmuseum are more "
"trusted, and releasing them with a Creative Commons CC0 means they can "
"easily be found in other platforms. For example, Rijksmuseum images are now "
"used in thousands of Wikipedia articles, receiving ten to eleven million "
"views per month. This extends Rijksmuseum’s reach far beyond the scope of "
"its website. Sharing these images online creates what Lizzy calls the "
"<quote>Mona Lisa effect,</quote> where a work of art becomes so famous that "
"people want to see it in real life by visiting the actual museum."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7837
msgid ""
"Every museum tends to be driven by the number of physical visitors. The "
"Rijksmuseum is primarily publicly funded, receiving roughly 70 percent of "
"its operating budget from the government.  But like many museums, it must "
"generate the rest of the funding through other means. The admission fee has "
"long been a way to generate revenue generation, including for the "
"Rijksmuseum."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7845
msgid ""
"As museums create a digital presence for themselves and put up digital "
"representations of their collection online, there’s frequently a worry that "
"it will lead to a drop in actual physical visits. For the Rijksmuseum, this "
"has not turned out to be the case. Lizzy told us the Rijksmuseum used to get "
"about one million visitors a year before closing and now gets more than two "
"million a year. Making the collection available online has generated "
"publicity and acts as a form of marketing. The Creative Commons mark "
"encourages reuse as well. When the image is found on protest leaflets, milk "
"cartons, and children’s toys, people also see what museum the image comes "
"from and this increases the museum’s visibility."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7865
msgid "<ulink url=\"http://www.rijksmuseum.nl/en/rijksstudio\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7859
msgid ""
"In 2011 the Rijksmuseum received €1 million from the Dutch lottery to create "
"a new web presence that would be different from any other museum’s. In "
"addition to redesigning their main website to be mobile friendly and "
"responsive to devices like the iPad, the Rijksmuseum also created the "
"Rijksstudio, where users and artists could use and do various things with "
"the Rijksmuseum collection.<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7868
msgid ""
"The Rijksstudio gives users access to over two hundred thousand high-quality "
"digital representations of masterworks from the collection. Users can zoom "
"in to any work and even clip small parts of images they like. Rijksstudio is "
"a bit like Pinterest.  You can <quote>like</quote> works and compile your "
"personal favorites, and you can share them with friends or download them "
"free of charge. All the images in the Rijksstudio are copyright and royalty "
"free, and users are encouraged to use them as they like, for private or even "
"commercial purposes."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7879
msgid ""
"Users have created over 276,000 Rijksstudios, generating their own themed "
"virtual exhibitions on a wide variety of topics ranging from tapestries to "
"ugly babies and birds. Sets of images have also been created for educational "
"purposes including use for school exams."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7886
msgid ""
"Some contemporary artists who have works in the Rijksmuseum collection "
"contacted them to ask why their works were not included in the "
"Rijksstudio. The answer was that contemporary artists’ works are still bound "
"by copyright. The Rijksmuseum does encourage contemporary artists to use a "
"Creative Commons license for their works, usually a CC BY-SA license "
"(Attribution-ShareAlike), or a CC BY-NC (Attribution-NonCommercial) if they "
"want to preclude commercial use. That way, their works can be made available "
"to the public, but within limits the artists have specified."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7906
msgid ""
"<ulink "
"url=\"http://www.etsy.com/ca/listing/175696771/fringe-kimono-silk-kimono-kimono-robe\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7897
msgid ""
"The Rijksmuseum believes that art stimulates entrepreneurial activity. The "
"line between creative and commercial can be blurry.  As Lizzy says, even "
"Rembrandt was commercial, making his livelihood from selling his "
"paintings. The Rijksmuseum encourages entrepreneurial commercial use of the "
"images in Rijksstudio.  They’ve even partnered with the DIY marketplace Etsy "
"to inspire people to sell their creations. One great example you can find on "
"Etsy is a kimono designed by Angie Johnson, who used an image of an "
"elaborate cabinet along with an oil painting by Jan Asselijn called The "
"Threatened Swan.<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7910
msgid ""
"<ulink url=\"http://www.rijksmuseum.nl/en/rijksstudio-award\"/>; the 2014 "
"award: <ulink url=\"http://www.rijksmuseum.nl/en/rijksstudio-award-2014\"/>; "
"the 2015 award: <ulink "
"url=\"http://www.rijksmuseum.nl/en/rijksstudio-award-2015\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7922
msgid ""
"<ulink "
"url=\"http://www.rijksmuseum.nl/nl/rijksstudio/142328--nominees-rijksstudio-award/creaties/ba595afe-452d-46bd-9c8c-48dcbdd7f0a4\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7909
msgid ""
"In 2013 the Rijksmuseum organized their first high-profile design "
"competition, known as the Rijksstudio Award.<placeholder type=\"footnote\" "
"id=\"0\"/> With the call to action Make Your Own Masterpiece, the "
"competition invites the public to use Rijksstudio images to make new "
"creative designs. A jury of renowned designers and curators selects ten "
"finalists and three winners. The final award comes with a prize of "
"€10,000. The second edition in 2015 attracted a staggering 892 top-class "
"entries. Some award winners end up with their work sold through the "
"Rijksmuseum store, such as the 2014 entry featuring makeup based on a "
"specific color scheme of a work of art.<placeholder type=\"footnote\" "
"id=\"1\"/> The Rijksmuseum has been thrilled with the results.  Entries "
"range from the fun to the weird to the inspirational. The third "
"international edition of the Rijksstudio Award started in September 2016."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7928
msgid ""
"For the next iteration of the Rijksstudio, the Rijksmuseum is considering an "
"upload tool, for people to upload their own works of art, and enhanced "
"social elements so users can interact with each other more."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7934
msgid ""
"Going with a more open business model generated lots of publicity for the "
"Rijksmuseum. They were one of the first museums to open up their collection "
"(that is, give free access) with high-quality images. This strategy, along "
"with the many improvements to the Rijksmuseum’s website, dramatically "
"increased visits to their website from thirty-five thousand visits per month "
"to three hundred thousand."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7943
msgid ""
"The Rijksmuseum has been experimenting with other ways to invite the public "
"to look at and interact with their collection. On an international day "
"celebrating animals, they ran a successful bird-themed event. The museum put "
"together a showing of two thousand works that featured birds and invited "
"bird-watchers to identify the birds depicted. Lizzy notes that while museum "
"curators know a lot about the works in their collections, they may not know "
"about certain details in the paintings such as bird species. Over eight "
"hundred different birds were identified, including a specific species of "
"crane bird that was unknown to the scientific community at the time of the "
"painting."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7956
msgid ""
"For the Rijksmuseum, adopting an open business model was scary.  They came "
"up with many worst-case scenarios, imagining all kinds of awful things "
"people might do with the museum’s works. But Lizzy says those fears did not "
"come true because <quote>ninety-nine percent of people have respect for "
"great art.</quote> Many museums think they can make a lot of money by "
"selling things related to their collection. But in Lizzy’s experience, "
"museums are usually bad at selling things, and sometimes efforts to generate "
"a small amount of money block something much bigger—the real value that the "
"collection has. For Lizzy, clinging to small amounts of revenue is being "
"penny-wise but pound-foolish. For the Rijksmuseum, a key lesson has been to "
"never lose sight of its vision for the collection. Allowing access to and "
"use of their collection has generated great promotional value—far more than "
"the previous practice of charging fees for access and use. Lizzy sums up "
"their experience: <quote>Give away; get something in return.  Generosity "
"makes people happy to join you and help out.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7976
msgid "Shareable"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7982
msgid "Shareable is an online magazine about sharing. Founded in 2009 in the U.S."
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7986
msgid "<ulink url=\"http://www.shareable.net\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7988
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: grant funding, "
"crowdfunding (project-based), donations, sponsorships"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7991
msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 24, 2016"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7994
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: Neal Gorenflo, cofounder "
"and executive editor"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:7999
msgid ""
"In 2013, Shareable faced an impasse. The nonprofit online publication had "
"helped start a sharing movement four years prior, but over time, they "
"watched one part of the movement stray from its ideals. As giants like Uber "
"and Airbnb gained ground, attention began to center on the <quote>sharing "
"economy</quote> we know now—profit-driven, transactional, and loaded with "
"venture-capital money. Leaders of corporate start-ups in this domain invited "
"Shareable to advocate for them. The magazine faced a choice: ride the wave "
"or stand on principle."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8010
msgid ""
"As an organization, Shareable decided to draw a line in the sand.  In 2013, "
"the cofounder and executive editor Neal Gorenflo wrote an opinion piece in "
"the PandoDaily that charted Shareable’s new critical stance on the Silicon "
"Valley version of the sharing economy, while contrasting it with aspects of "
"the real sharing economy like open-source software, participatory budgeting "
"(where citizens decide how a public budget is spent), cooperatives, and "
"more. He wrote, <quote>It’s not so much that collaborative consumption is "
"dead, it’s more that it risks dying as it gets absorbed by the "
"<quote>Borg.</quote></quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8022
msgid ""
"Neal said their public critique of the corporate sharing economy defined "
"what Shareable was and is. He does not think the magazine would still be "
"around had they chosen differently. <quote>We would have gotten another type "
"of audience, but it would have spelled the end of us,</quote> he "
"said. <quote>We are a small, mission-driven organization. We would never "
"have been able to weather the criticism that Airbnb and Uber are getting "
"now.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8032
msgid ""
"Interestingly, impassioned supporters are only a small sliver of Shareable’s "
"total audience. Most are casual readers who come across a Shareable story "
"because it happens to align with a project or interest they have. But "
"choosing principles over the possibility of riding the coattails of the "
"major corporate players in the sharing space saved Shareable’s "
"credibility. Although they became detached from the corporate sharing "
"economy, the online magazine became the voice of the <quote>real sharing "
"economy</quote> and continued to grow their audience."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8043
msgid ""
"Shareable is a magazine, but the content they publish is a means to "
"furthering their role as a leader and catalyst of a movement.  Shareable "
"became a leader in the movement in 2009. <quote>At that time, there was a "
"sharing movement bubbling beneath the surface, but no one was connecting the "
"dots,</quote> Neal said. <quote>We decided to step into that space and take "
"on that role.</quote> The small team behind the nonprofit publication truly "
"believed sharing could be central to solving some of the major problems "
"human beings face—resource inequality, social isolation, and global warming."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8055
msgid ""
"They have worked hard to find ways to tell stories that show different "
"metrics for success. <quote>We wanted to change the notion of what "
"constitutes the good life,</quote> Neal said. While they started out with a "
"very broad focus on sharing generally, today they emphasize stories about "
"the physical commons like <quote>sharing cities</quote> (i.e., urban areas "
"managed in a sustainable, cooperative way), as well as digital platforms "
"that are run democratically. They particularly focus on how-to content that "
"help their readers make changes in their own lives and communities."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8067
msgid ""
"More than half of Shareable’s stories are written by paid journalists that "
"are contracted by the magazine.  <quote>Particularly in content areas that "
"are a priority for us, we really want to go deep and control the "
"quality,</quote> Neal said. The rest of the content is either contributed by "
"guest writers, often for free, or written by other publications from their "
"network of content publishers. Shareable is a member of the Post Growth "
"Alliance, which facilitates the sharing of content and audiences among a "
"large and growing group of mostly nonprofits.  Each organization gets a "
"chance to present stories to the group, and the organizations can use and "
"promote each other’s stories.  Much of the content created by the network is "
"licensed with Creative Commons."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8082
msgid ""
"All of Shareable’s original content is published under the Attribution "
"license (CC BY), meaning it can be used for any purpose as long as credit is "
"given to Shareable. Creative Commons licensing is aligned with Shareable’s "
"vision, mission, and identity. That alone explains the organization’s "
"embrace of the licenses for their content, but Neal also believes CC "
"licensing helps them increase their reach. <quote>By using CC "
"licensing,</quote> he said, <quote>we realized we could reach far more "
"people through a formal and informal network of republishers or "
"affiliates. That has definitely been the case. It’s hard for us to measure "
"the reach of other media properties, but most of the outlets who republish "
"our work have much bigger audiences than we do.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8097
msgid ""
"In addition to their regular news and commentary online, Shareable has also "
"experimented with book publishing. In 2012, they worked with a traditional "
"publisher to release Share or Die: Voices of the Get Lost Generation in an "
"Age of Crisis. The CC-licensed book was available in print form for purchase "
"or online for free. To this day, the book—along with their CC-licensed guide "
"Policies for Shareable Cities—are two of the biggest generators of traffic "
"on their website."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8107
msgid ""
"In 2016, Shareable self-published a book of curated Shareable stories called "
"How to: Share, Save Money and Have Fun. The book was available for sale, but "
"a PDF version of the book was available for free. Shareable plans to offer "
"the book in upcoming fund-raising campaigns."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8114
msgid ""
"This recent book is one of many fund-raising experiments Shareable has "
"conducted in recent years. Currently, Shareable is primarily funded by "
"grants from foundations, but they are actively moving toward a more "
"diversified model. They have organizational sponsors and are working to "
"expand their base of individual donors.  Ideally, they will eventually be a "
"hundred percent funded by their audience. Neal believes being fully "
"community-supported will better represent their vision of the world."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8124
msgid ""
"For Shareable, success is very much about their impact on the world. This is "
"true for Neal, but also for everyone who works for Shareable. <quote>We "
"attract passionate people,</quote> Neal said.  At times, that means "
"employees work so hard they burn out. Neal tries to stress to the Shareable "
"team that another part of success is having fun and taking care of yourself "
"while you do something you love. <quote>A central part of human beings is "
"that we long to be on a great adventure with people we love,</quote> he "
"said.  <quote>We are a species who look over the horizon and imagine and "
"create new worlds, but we also seek the comfort of hearth and home.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8137
msgid ""
"In 2013, Shareable ran its first crowdfunding campaign to launch their "
"Sharing Cities Network. Neal said at first they were on pace to fail "
"spectacularly. They called in their advisers in a panic and asked for "
"help. The advice they received was simple—<quote>Sit your ass in a chair and "
"start making calls.</quote> That’s exactly what they did, and they ended up "
"reaching their $50,000 goal. Neal said the campaign helped them reach new "
"people, but the vast majority of backers were people in their existing base."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8147
msgid ""
"For Neal, this symbolized how so much of success comes down to "
"relationships. Over time, Shareable has invested time and energy into the "
"relationships they have forged with their readers and supporters. They have "
"also invested resources into building relationships between their readers "
"and supporters."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8154
msgid ""
"Shareable began hosting events in 2010. These events were designed to bring "
"the sharing community together. But over time they realized they could reach "
"far more people if they helped their readers to host their own "
"events. <quote>If we wanted to go big on a conference, there was a huge risk "
"and huge staffing needs, plus only a fraction of our community could travel "
"to the event,</quote> Neal said. Enabling others to create their own events "
"around the globe allowed them to scale up their work more effectively and "
"reach far more people. Shareable has catalyzed three hundred different "
"events reaching over twenty thousand people since implementing this strategy "
"three years ago. Going forward, Shareable is focusing the network on "
"creating and distributing content meant to spur local action. For instance, "
"Shareable will publish a new CC-licensed book in 2017 filled with ideas for "
"their network to implement."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8171
msgid ""
"Neal says Shareable stumbled upon this strategy, but it seems to perfectly "
"encapsulate just how the commons is supposed to work.  Rather than a "
"one-size-fits-all approach, Shareable puts the tools out there for people "
"take the ideas and adapt them to their own communities."
msgstr ""

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8179
msgid "Siyavula"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8185
msgid ""
"Siyavula is a for-profit educational-technology company that creates "
"textbooks and integrated learning experiences. Founded in 2012 in South "
"Africa."
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8190
msgid "<ulink url=\"http://www.siyavula.com\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8192
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging for custom "
"services, sponsorships"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8195
msgid "<emphasis role=\"strong\">Interview date</emphasis>: April 5, 2016"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8197
msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Mark Horner, CEO"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8201
msgid ""
"Openness is a key principle for Siyavula. They believe that every learner "
"and teacher should have access to high-quality educational resources, as "
"this forms the basis for long-term growth and development. Siyavula has been "
"a pioneer in creating high-quality open textbooks on mathematics and science "
"subjects for grades 4 to 12 in South Africa."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8209
msgid ""
"In terms of creating an open business model that involves Creative Commons, "
"Siyavula—and its founder, Mark Horner—have been around the block a few "
"times. Siyavula has significantly shifted directions and strategies to "
"survive and prosper. Mark says it’s been very organic."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8216
msgid ""
"It all started in 2002, when Mark and several other colleagues at the "
"University of Cape Town in South Africa founded the Free High School Science "
"Texts project. Most students in South Africa high schools didn’t have access "
"to high-quality, comprehensive science and math textbooks, so Mark and his "
"colleagues set out to write them and make them freely available."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8227
msgid "<ulink url=\"http://www.gnu.org/licenses/fdl\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8224
msgid ""
"As physicists, Mark and his colleagues were advocates of open-source "
"software. To make the books open and free, they adopted the Free Software "
"Foundation’s GNU Free Documentation License.<placeholder type=\"footnote\" "
"id=\"0\"/> They chose LaTeX, a typesetting program used to publish "
"scientific documents, to author the books. Over a period of five years, the "
"Free High School Science Texts project produced math and physical-science "
"textbooks for grades 10 to 12."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8233
msgid ""
"In 2007, the Shuttleworth Foundation offered funding support to make the "
"textbooks available for trial use at more schools.  Surveys before and after "
"the textbooks were adopted showed there were no substantial criticisms of "
"the textbooks’ pedagogical content. This pleased both the authors and "
"Shuttleworth; Mark remains incredibly proud of this accomplishment."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8241
msgid ""
"But the development of new textbooks froze at this stage. Mark shifted his "
"focus to rural schools, which didn’t have textbooks at all, and looked into "
"the printing and distribution options. A few sponsors came on board but not "
"enough to meet the need."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8251
msgid "<ulink url=\"http://www.capetowndeclaration.org\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8247
msgid ""
"In 2007, Shuttleworth and the Open Society Institute convened a group of "
"open-education activists for a small but lively meeting in Cape Town. One "
"result was the Cape Town Open Education Declaration, a statement of "
"principles, strategies, and commitment to help the open-education movement "
"grow.<placeholder type=\"footnote\" id=\"0\"/> Shuttleworth also invited "
"Mark to run a project writing open content for all subjects for K–12 in "
"English. That project became Siyavula."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8256
msgid ""
"They wrote six original textbooks. A small publishing company offered "
"Shuttleworth the option to buy out the publisher’s existing K–9 content for "
"every subject in South African schools in both English and Afrikaans. A deal "
"was struck, and all the acquired content was licensed with Creative Commons, "
"significantly expanding the collection beyond the six original books."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8264
msgid ""
"Mark wanted to build out the remaining curricula collaboratively through "
"communities of practice—that is, with fellow educators and writers. Although "
"sharing is fundamental to teaching, there can be a few challenges when you "
"create educational resources collectively. One concern is legal. It is "
"standard practice in education to copy diagrams and snippets of text, but of "
"course this doesn’t always comply with copyright law. Another concern is "
"transparency. Sharing what you’ve authored means everyone can see it and "
"opens you up to criticism. To alleviate these concerns, Mark adopted a "
"team-based approach to authoring and insisted the curricula be based "
"entirely on resources with Creative Commons licenses, thereby ensuring they "
"were safe to share and free from legal repercussions."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8283
msgid "<ulink url=\"http://cnx.org\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8279
msgid ""
"Not only did Mark want the resources to be shareable, he wanted all teachers "
"to be able to remix and edit the content. Mark and his team had to come up "
"with an open editable format and provide tools for editing. They ended up "
"putting all the books they’d acquired and authored on a platform called "
"Connexions.<placeholder type=\"footnote\" id=\"0\"/> Siyavula trained many "
"teachers to use Connexions, but it proved to be too complex and the "
"textbooks were rarely edited."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8287
msgid ""
"Then the Shuttleworth Foundation decided to completely restructure its work "
"as a foundation into a fellowship model (for reasons completely unrelated to "
"Siyavula). As part of that transition in 2009–10, Mark inherited Siyavula as "
"an independent entity and took ownership over it as a Shuttleworth fellow."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8294
msgid ""
"Mark and his team experimented with several different strategies.  They "
"tried creating an authoring and hosting platform called Full Marks so that "
"teachers could share assessment items. They tried creating a service called "
"Open Press, where teachers could ask for open educational resources to be "
"aggregated into a package and printed for them. These services never really "
"panned out."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8302
msgid ""
"Then the South African government approached Siyavula with an interest in "
"printing out the original six Free High School Science Texts (math and "
"physical-science textbooks for grades 10 to 12)  for all high school "
"students in South Africa. Although at this point Siyavula was a bit "
"discouraged by open educational resources, they saw this as a big "
"opportunity."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8310
msgid ""
"They began to conceive of the six books as having massive marketing "
"potential for Siyavula. Printing Siyavula books for every kid in South "
"Africa would give their brand huge exposure and could drive vast amounts of "
"traffic to their website. In addition to print books, Siyavula could also "
"make the books available on their website, making it possible for learners "
"to access them using any device—computer, tablet, or mobile phone."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8319
msgid ""
"Mark and his team began imagining what they could develop beyond what was in "
"the textbooks as a service they charge for. One key thing you can’t do well "
"in a printed textbook is demonstrate solutions. Typically, a one-line answer "
"is given at the end of the book but nothing on the process for arriving at "
"that solution.  Mark and his team developed practice items and detailed "
"solutions, giving learners plenty of opportunity to test out what they’ve "
"learned. Furthermore, an algorithm could adapt these practice items to the "
"individual needs of each learner. They called this service Intelligent "
"Practice and embedded links to it in the open textbooks."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8332
msgid ""
"The costs for using Intelligent Practice were set very low, making it "
"accessible even to those with limited financial means. Siyavula was going "
"for large volumes and wide-scale use rather than an expensive product "
"targeting only the high end of the market."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8338
msgid ""
"The government distributed the books to 1.5 million students, but there was "
"an unexpected wrinkle: the books were delivered late.  Rather than wait, "
"schools who could afford it provided students with a different textbook. The "
"Siyavula books were eventually distributed, but with well-off schools mainly "
"using a different book, the primary market for Siyavula’s Intelligent "
"Practice service inadvertently became low-income learners."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8347
msgid ""
"Siyavula’s site did see a dramatic increase in traffic. They got five "
"hundred thousand visitors per month to their math site and the same number "
"to their science site. Two-fifths of the traffic was reading on a "
"<quote>feature phone</quote> (a nonsmartphone with no apps). People on basic "
"phones were reading math and science on a two-inch screen at all hours of "
"the day. To Mark, it was quite amazing and spoke to a need they were "
"servicing."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8356
msgid ""
"At first, the Intelligent Practice services could only be paid using a "
"credit card. This proved problematic, especially for those in the low-income "
"demographic, as credit cards were not prevalent.  Mark says Siyavula got a "
"harsh business-model lesson early on. As he describes it, it’s not just "
"about product, but how you sell it, who the market is, what the price is, "
"and what the barriers to entry are."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8365
msgid ""
"Mark describes this as the first version of Siyavula’s business model: open "
"textbooks serving as marketing material and driving traffic to your site, "
"where you can offer a related service and convert some people into a paid "
"customer."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8371
msgid ""
"For Mark a key decision for Siyavula’s business was to focus on how they can "
"add value on top of their basic service. They’ll charge only if they are "
"adding unique value. The actual content of the textbook isn’t unique at all, "
"so Siyavula sees no value in locking it down and charging for it. Mark "
"contrasts this with traditional publishers who charge over and over again "
"for the same content without adding value."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8380
msgid ""
"Version two of Siyavula’s business model was a big, ambitious idea—scale "
"up. They also decided to sell the Intelligent Practice service to schools "
"directly. Schools can subscribe on a per-student, per-subject basis. A "
"single subscription gives a learner access to a single subject, including "
"practice content from every grade available for that subject. Lower "
"subscription rates are provided when there are over two hundred students, "
"and big schools have a price cap. A 40 percent discount is offered to "
"schools where both the science and math departments subscribe."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8391
msgid ""
"Teachers get a dashboard that allows them to monitor the progress of an "
"entire class or view an individual learner’s results. They can see the "
"questions that learners are working on, identify areas of difficulty, and be "
"more strategic in their teaching. Students also have their own personalized "
"dashboard, where they can view the sections they’ve practiced, how many "
"points they’ve earned, and how their performance is improving."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8400
msgid ""
"Based on the success of this effort, Siyavula decided to substantially "
"increase the production of open educational resources so they could provide "
"the Intelligent Practice service for a wider range of books. Grades 10 to 12 "
"math and science books were reworked each year, and new books created for "
"grades 4 to 6 and later grades 7 to 9."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8411
msgid "<ulink url=\"http://www.siyavula.com/products-primary-school.html\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8408
msgid ""
"In partnership with, and sponsored by, the Sasol Inzalo Foundation, Siyavula "
"produced a series of natural sciences and technology workbooks for grades 4 "
"to 6 called Thunderbolt Kids that uses a fun comic-book style.<placeholder "
"type=\"footnote\" id=\"0\"/> It’s a complete curriculum that also comes with "
"teacher’s guides and other resources."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8415
msgid ""
"Through this experience, Siyavula learned they could get sponsors to help "
"fund openly licensed textbooks. It helped that Siyavula had by this time "
"nailed the production model. It cost roughly $150,000 to produce a book in "
"two languages. Sponsors liked the social-benefit aspect of textbooks "
"unlocked via a Creative Commons license. They also liked the exposure their "
"brand got. For roughly $150,000, their logo would be visible on books "
"distributed to over one million students."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8425
msgid ""
"The Siyavula books that are reviewed, approved, and branded by the "
"government are freely and openly available on Siyavula’s website under an "
"Attribution-NoDerivs license (CC BY-ND) —NoDerivs means that these books "
"cannot be modified. Non-government-branded books are available under an "
"Attribution license (CC BY), allowing others to modify and redistribute the "
"books."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8433
msgid ""
"Although the South African government paid to print and distribute hard "
"copies of the books to schoolkids, Siyavula itself received no funding from "
"the government. Siyavula initially tried to convince the government to "
"provide them with five rand per book (about US35¢). With those funds, Mark "
"says that Siyavula could have run its entire operation, built a "
"community-based model for producing more books, and provide Intelligent "
"Practice for free to every child in the country. But after a lengthy "
"negotiation, the government said no."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8444
msgid ""
"Using Siyavula books generated huge savings for the government.  Providing "
"students with a traditionally published grade 12 science or math textbook "
"costs around 250 rand per book (about US$18).  Providing the Siyavula "
"version cost around 36 rand (about $2.60), a savings of over 200 rand per "
"book. But none of those savings were passed on to Siyavula. In retrospect, "
"Mark thinks this may have turned out in their favor as it allowed them to "
"remain independent from the government."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8454
msgid ""
"Just as Siyavula was planning to scale up the production of open textbooks "
"even more, the South African government changed its textbook policy. To save "
"costs, the government declared there would be only one authorized textbook "
"for each grade and each subject. There was no guarantee that Siyavula’s "
"would be chosen.  This scared away potential sponsors."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8462
msgid ""
"Rather than producing more textbooks, Siyavula focused on improving its "
"Intelligent Practice technology for its existing books. Mark calls this "
"version three of Siyavula’s business model—focusing on the technology that "
"provides the revenue-generating service and generating more users of this "
"service. Version three got a significant boost in 2014 with an investment by "
"the Omidyar Network (the philanthropic venture started by eBay founder "
"Pierre Omidyar and his spouse), and continues to be the model Siyavula uses "
"today."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8473
msgid ""
"Mark says sales are way up, and they are really nailing Intelligent "
"Practice. Schools continue to use their open textbooks. The "
"government-announced policy that there would be only one textbook per "
"subject turned out to be highly contentious and is in limbo."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8480
msgid ""
"Siyavula is exploring a range of enhancements to their business model. These "
"include charging a small amount for assessment services provided over the "
"phone, diversifying their market to all English-speaking countries in "
"Africa, and setting up a consortium that makes Intelligent Practice free to "
"all kids by selling the nonpersonal data Intelligent Practice collects."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8488
msgid ""
"Siyavula is a for-profit business but one with a social mission.  Their "
"shareholders’ agreement lists lots of requirements around openness for "
"Siyavula, including stipulations that content always be put under an open "
"license and that they can’t charge for something that people volunteered to "
"do for them. They believe each individual should have access to the "
"resources and support they need to achieve the education they "
"deserve. Having educational resources openly licensed with Creative Commons "
"means they can fulfill their social mission, on top of which they can build "
"revenue-generating services to sustain the ongoing operation of Siyavula. In "
"terms of open business models, Mark and Siyavula may have been around the "
"block a few times, but both he and the company are stronger for it."
msgstr ""

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8504
msgid "SparkFun"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8510
msgid ""
"SparkFun is an online electronics retailer specializing in open "
"hardware. Founded in 2003 in the U.S."
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8514
msgid "<ulink url=\"http://www.sparkfun.com\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8516
msgid ""
"<emphasis role=\"strong\">Revenue model</emphasis>: charging for physical "
"copies (electronics sales)"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8519
msgid "<emphasis role=\"strong\">Interview date</emphasis>: February 29, 2016"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8522
msgid "<emphasis role=\"strong\">Interviewee</emphasis>: Nathan Seidle, founder"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8527
msgid ""
"SparkFun founder and former CEO Nathan Seidle has a picture of himself "
"holding up a clone of a SparkFun product in an electronics market in China, "
"with a huge grin on his face. He was traveling in China when he came across "
"their LilyPad wearable technology being made by someone else. His reaction "
"was glee."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8533
msgid ""
"<quote>Being copied is the greatest earmark of flattery and success,</quote> "
"Nathan said. <quote>I thought it was so cool that they were selling to a "
"market we were never going to get access to otherwise. It was evidence of "
"our impact on the world.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8539
msgid ""
"This worldview runs through everything SparkFun does. SparkFun is an "
"electronics manufacturer. The company sells its products directly to the "
"public online, and it bundles them with educational tools to sell to schools "
"and teachers. SparkFun applies Creative Commons licenses to all of its "
"schematics, images, tutorial content, and curricula, so anyone can make "
"their products on their own. Being copied is part of the design."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8548
msgid ""
"Nathan believes open licensing is good for the world. <quote>It touches on "
"our natural human instinct to share,</quote> he said.  But he also strongly "
"believes it makes SparkFun better at what they do. They encourage copying, "
"and their products are copied at a very fast rate, often within ten to "
"twelve weeks of release.  This forces the company to compete on something "
"other than product design, or what most commonly consider their intellectual "
"property."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8557
msgid ""
"<quote>We compete on business principles,</quote> Nathan said.  "
"<quote>Claiming your territory with intellectual property allows you to get "
"comfy and rest on your laurels. It gives you a safety net. We took away that "
"safety net.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8563
msgid ""
"The result is an intense company-wide focus on product development and "
"improvement. <quote>Our products are so much better than they were five "
"years ago,</quote> Nathan said. <quote>We used to just sell products. Now "
"it’s a product plus a video, a seventeen-page hookup guide, and example "
"firmware on three different platforms to get you up and running faster. We "
"have gotten better because we had to in order to compete. As painful as it "
"is for us, it’s better for the customers.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8573
msgid ""
"SparkFun parts are available on eBay for lower prices. But people come "
"directly to SparkFun because SparkFun makes their lives easier. The example "
"code works; there is a service number to call; they ship replacement parts "
"the day they get a service call. They invest heavily in service and "
"support. <quote>I don’t believe businesses should be competing with IP "
"[intellectual property] barriers,</quote> Nathan said. <quote>This is the "
"stuff they should be competing on.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8583
msgid ""
"SparkFun’s company history began in Nathan’s college dorm room. He spent a "
"lot of time experimenting with and building electronics, and he realized "
"there was a void in the market. <quote>If you wanted to place an order for "
"something,</quote> he said, <quote>you first had to search far and wide to "
"find it, and then you had to call or fax someone.</quote> In 2003, during "
"his third year of college, he registered <ulink "
"url=\"http://sparkfun.com\"/> and started reselling products out of his "
"bedroom. After he graduated, he started making and selling his own products."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8595
msgid ""
"Once he started designing his own products, he began putting the software "
"and schematics online to help with technical support.  After doing some "
"research on licensing options, he chose Creative Commons licenses because he "
"was drawn to the <quote>human-readable deeds</quote> that explain the "
"licensing terms in simple terms.  SparkFun still uses CC licenses for all of "
"the schematics and firmware for the products they create."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8604
msgid ""
"The company has grown from a solo project to a corporation with 140 "
"employees. In 2015, SparkFun earned $33 million in revenue.  Selling "
"components and widgets to hobbyists, professionals, and artists remains a "
"major part of SparkFun’s business. They sell their own products, but they "
"also partner with Arduino (also profiled in this book) by manufacturing "
"boards for resale using Arduino’s brand."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8613
msgid ""
"SparkFun also has an educational department dedicated to creating a hands-on "
"curriculum to teach students about electronics using prototyping "
"parts. Because SparkFun has always been dedicated to enabling others to "
"re-create and fix their products on their own, the more recent focus on "
"introducing young people to technology is a natural extension of their core "
"business."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8620
msgid ""
"<quote>We have the burden and opportunity to educate the next generation of "
"technical citizens,</quote> Nathan said. <quote>Our goal is to affect the "
"lives of three hundred and fifty thousand high school students by "
"2020.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8626
msgid ""
"The Creative Commons license underlying all of SparkFun’s products is "
"central to this mission. The license not only signals a willingness to "
"share, but it also expresses a desire for others to get in and tinker with "
"their products, both to learn and to make their products better. SparkFun "
"uses the Attribution-ShareAlike license (CC BY-SA), which is a "
"<quote>copyleft</quote> license that allows people to do anything with the "
"content as long as they provide credit and make any adaptations available "
"under the same licensing terms."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8637
msgid ""
"From the beginning, Nathan has tried to create a work environment at "
"SparkFun that he himself would want to work in. The result is what appears "
"to be a pretty fun workplace. The U.S. company is based in Boulder, "
"Colorado. They have an eighty-thousand-square-foot facility (approximately "
"seventy-four-hundred square meters), where they design and manufacture their "
"products. They offer public tours of the space several times a week, and "
"they open their doors to the public for a competition once a year."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8648
msgid ""
"The public event, called the Autonomous Vehicle Competition, brings in a "
"thousand to two thousand customers and other technology enthusiasts from "
"around the area to race their own self-created bots against each other, "
"participate in training workshops, and socialize. From a business "
"perspective, Nathan says it’s a terrible idea. But they don’t hold the event "
"for business reasons. <quote>The reason we do it is because I get to travel "
"and have interactions with our customers all the time, but most of our "
"employees don’t,</quote> he said. <quote>This event gives our employees the "
"opportunity to get face-to-face contact with our customers.</quote> The "
"event infuses their work with a human element, which makes it more "
"meaningful."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8662
msgid ""
"Nathan has worked hard to imbue a deeper meaning into the work SparkFun "
"does. The company is, of course, focused on being fiscally responsible, but "
"they are ultimately driven by something other than money. <quote>Profit is "
"not the goal; it is the outcome of a well-executed plan,</quote> Nathan "
"said. <quote>We focus on having a bigger impact on the world.</quote> Nathan "
"believes they get some of the brightest and most amazing employees because "
"they aren’t singularly focused on the bottom line."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8672
msgid ""
"The company is committed to transparency and shares all of its financials "
"with its employees. They also generally strive to avoid being another "
"soulless corporation. They actively try to reveal the humans behind the "
"company, and they work to ensure people coming to their site don’t find only "
"unchanging content."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8679
msgid ""
"SparkFun’s customer base is largely made up of industrious electronics "
"enthusiasts. They have customers who are regularly involved in the company’s "
"customer support, independently responding to questions in forums and "
"product-comment sections.  Customers also bring product ideas to the "
"company. SparkFun regularly sifts through suggestions from customers and "
"tries to build on them where they can. <quote>From the beginning, we have "
"been listening to the community,</quote> Nathan said.  <quote>Customers "
"would identify a pain point, and we would design something to address "
"it.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8691
msgid ""
"However, this sort of customer engagement does not always translate to "
"people actively contributing to SparkFun’s projects.  The company has a "
"public repository of software code for each of its devices online. On a "
"particularly active project, there will only be about two dozen people "
"contributing significant improvements. The vast majority of projects are "
"relatively untouched by the public. <quote>There is a theory that if you "
"open-source it, they will come,</quote> Nathan said. <quote>That’s not "
"really true.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8702
msgid ""
"Rather than focusing on cocreation with their customers, SparkFun instead "
"focuses on enabling people to copy, tinker, and improve products on their "
"own. They heavily invest in tutorials and other material designed to help "
"people understand how the products work so they can fix and improve things "
"independently. <quote>What gives me joy is when people take open-source "
"layouts and then build their own circuit boards from our designs,</quote> "
"Nathan said."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8712
msgid ""
"Obviously, opening up the design of their products is a necessary step if "
"their goal is to empower the public. Nathan also firmly believes it makes "
"them more money because it requires them to focus on how to provide maximum "
"value. Rather than designing a new product and protecting it in order to "
"extract as much money as possible from it, they release the keys necessary "
"for others to build it themselves and then spend company time and resources "
"on innovation and service. From a short-term perspective, SparkFun may lose "
"a few dollars when others copy their products. But in the long run, it makes "
"them a more nimble, innovative business. In other words, it makes them the "
"kind of company they set out to be."
msgstr ""

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8726
msgid "TeachAIDS"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8732
msgid ""
"TeachAIDS is a nonprofit that creates educational materials designed to "
"teach people around the world about HIV and AIDS.  Founded in 2005 in the "
"U.S."
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8737
msgid "<ulink url=\"http://teachaids.org\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8739
msgid "<emphasis role=\"strong\">Revenue model</emphasis>: sponsorships"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8741
msgid "<emphasis role=\"strong\">Interview date</emphasis>: March 24, 2016"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8744
msgid ""
"<emphasis role=\"strong\">Interviewees</emphasis>: Piya Sorcar, the CEO, and "
"Shuman Ghosemajumder, the chair"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8749
msgid ""
"TeachAIDS is an unconventional media company with a conventional revenue "
"model. Like most media companies, they are subsidized by "
"advertising. Corporations pay to have their logos appear on the educational "
"materials TeachAIDS distributes."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8755
msgid ""
"But unlike most media companies, Teach-AIDS is a nonprofit organization with "
"a purely social mission. TeachAIDS is dedicated to educating the global "
"population about HIV and AIDS, particularly in parts of the world where "
"education efforts have been historically unsuccessful. Their educational "
"content is conveyed through interactive software, using methods based on the "
"latest research about how people learn. TeachAIDS serves content in more "
"than eighty countries around the world. In each instance, the content is "
"translated to the local language and adjusted to conform to local norms and "
"customs. All content is free and made available under a Creative Commons "
"license."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8768
msgid ""
"TeachAIDS is a labor of love for founder and CEO Piya Sorcar, who earns a "
"salary of one dollar per year from the nonprofit. The project grew out of "
"research she was doing while pursuing her doctorate at Stanford "
"University. She was reading reports about India, noting it would be the next "
"hot zone of people living with HIV. Despite international and national "
"entities pouring in hundreds of millions of dollars on HIV-prevention "
"efforts, the reports showed knowledge levels were still low. People were "
"unaware of whether the virus could be transmitted through coughing and "
"sneezing, for instance. Supported by an interdisciplinary team of experts at "
"Stanford, Piya conducted similar studies, which corroborated the previous "
"research. They found that the primary cause of the limited understanding was "
"that HIV, and issues relating to it, were often considered too taboo to "
"discuss comprehensively. The other major problem was that most of the "
"education on this topic was being taught through television advertising, "
"billboards, and other mass-media campaigns, which meant people were only "
"receiving bits and pieces of information."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8788
msgid ""
"In late 2005, Piya and her team used research-based design to create new "
"educational materials and worked with local partners in India to help "
"distribute them. As soon as the animated software was posted online, Piya’s "
"team started receiving requests from individuals and governments who were "
"interested in bringing this model to more countries. <quote>We realized "
"fairly quickly that educating large populations about a topic that was "
"considered taboo would be challenging. We began by identifying optimal local "
"partners and worked toward creating an effective, culturally appropriate "
"education,</quote> Piya said."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8800
msgid ""
"Very shortly after the initial release, Piya’s team decided to spin the "
"endeavor into an independent nonprofit out of Stanford University. They also "
"decided to use Creative Commons licenses on the materials."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8806
msgid ""
"Given their educational mission, TeachAIDS had an obvious interest in seeing "
"the materials as widely shared as possible. But they also needed to preserve "
"the integrity of the medical information in the content. They chose the "
"Attribution-NonCommercial-NoDerivs license (CC BY-NC-ND), which essentially "
"gives the public the right to distribute only verbatim copies of the "
"content, and for noncommercial purposes. <quote>We wanted attribution for "
"TeachAIDS, and we couldn’t stand by derivatives without vetting "
"them,</quote> the cofounder and chair Shuman Ghosemajumder said.  <quote>It "
"was almost a no-brainer to go with a CC license because it was a "
"plug-and-play solution to this exact problem. It has allowed us to scale our "
"materials safely and quickly worldwide while preserving our content and "
"protecting us at the same time.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8822
msgid ""
"Choosing a license that does not allow adaptation of the content was an "
"outgrowth of the careful precision with which TeachAIDS crafts their "
"content. The organization invests heavily in research and testing to "
"determine the best method of conveying the information. <quote>Creating "
"high-quality content is what matters most to us,</quote> Piya "
"said. <quote>Research drives everything we do.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8831
msgid ""
"One important finding was that people accept the message best when it comes "
"from familiar voices they trust and admire. To achieve this, TeachAIDS "
"researches cultural icons that would best resonate with their target "
"audiences and recruits them to donate their likenesses and voices for use in "
"the animated software. The celebrities involved vary for each localized "
"version of the materials."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8840
msgid ""
"Localization is probably the single-most important aspect of the way "
"TeachAIDS creates its content. While each regional version builds from the "
"same core scientific materials, they pour a lot of resources into "
"customizing the content for a particular population. Because they use a CC "
"license that does not allow the public to adapt the content, TeachAIDS "
"retains careful control over the localization process. The content is "
"translated into the local language, but there are also changes in substance "
"and format to reflect cultural differences. This process results in minor "
"changes, like choosing different idioms based on the local language, and "
"significant changes, like creating gendered versions for places where people "
"are more likely to accept information from someone of the same gender."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8855
msgid ""
"The localization process relies heavily on volunteers. Their volunteer base "
"is deeply committed to the cause, and the organization has had better luck "
"controlling the quality of the materials when they tap volunteers instead of "
"using paid translators. For quality control, TeachAIDS has three separate "
"volunteer teams translate the materials from English to the local language "
"and customize the content based on local customs and norms. Those three "
"versions are then analyzed and combined into a single master "
"translation. TeachAIDS has additional teams of volunteers then translate "
"that version back into English to see how well it lines up with the original "
"materials. They repeat this process until they reach a translated version "
"that meets their standards. For the Tibetan version, they went through this "
"cycle eleven times."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8871
msgid ""
"TeachAIDS employs full-time employees, contractors, and volunteers, all in "
"different capacities and organizational configurations. They are careful to "
"use people from diverse backgrounds to create the materials, including "
"teachers, students, and doctors, as well as individuals experienced in "
"working in the NGO space. This diversity and breadth of knowledge help "
"ensure their materials resonate with people from all walks of life.  "
"Additionally, TeachAIDS works closely with film writers and directors to "
"help keep the concepts entertaining and easy to understand. The inclusive, "
"but highly controlled, creative process is undertaken entirely by people who "
"are specifically brought on to help with a particular project, rather than "
"ongoing staff. The final product they create is designed to require zero "
"training for people to implement in practice. <quote>In our research, we "
"found we can’t depend on people passing on the information correctly, even "
"if they have the best of intentions,</quote> Piya said.  <quote>We need "
"materials where you can push play and they will work.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8891
msgid ""
"Piya’s team was able to produce all of these versions over several years "
"with a head count that never exceeded eight full-time employees. The "
"organization is able to reduce costs by relying heavily on volunteers and "
"in-kind donations. Nevertheless, the nonprofit needed a sustainable revenue "
"model to subsidize content creation and physical distribution of the "
"materials. Charging even a low price was simply not an "
"option. <quote>Educators from various nonprofits around the world were just "
"creating their own materials using whatever they could find for free "
"online,</quote> Shuman said. <quote>The only way to persuade them to use our "
"highly effective model was to make it completely free.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8904
msgid ""
"Like many content creators offering their work for free, they settled on "
"advertising as a funding model. But they were extremely careful not to let "
"the advertising compromise their credibility or undermine the heavy "
"investment they put into creating quality content. Sponsors of the content "
"have no ability to influence the substance of the content, and they cannot "
"even create advertising content. Sponsors only get the right to have their "
"logo appear before and after the educational content. All of the content "
"remains branded as TeachAIDS."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8915
msgid ""
"TeachAIDS is careful not to seek funding to cover the costs of a specific "
"project. Instead, sponsorships are structured as unrestricted donations to "
"the nonprofit. This gives the nonprofit more stability, but even more "
"importantly, it enables them to subsidize projects being localized for an "
"area with no sponsors.  <quote>If we just created versions based on where we "
"could get sponsorships, we would only have materials for wealthier "
"countries,</quote> Shuman said."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8925
msgid ""
"As of 2016, TeachAIDS has dozens of sponsors. <quote>When we go into a new "
"country, various companies hear about us and reach out to us,</quote> Piya "
"said. <quote>We don’t have to do much to find or attract them.</quote> They "
"believe the sponsorships are easy to sell because they offer so much value "
"to sponsors. TeachAIDS sponsorships give corporations the chance to reach "
"new eyeballs with their brand, but at a much lower cost than other "
"advertising channels. The audience for TeachAIDS content also tends to skew "
"young, which is often a desirable demographic for brands. Unlike traditional "
"advertising, the content is not time-sensitive, so an investment in a "
"sponsorship can benefit a brand for many years to come."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8939
msgid ""
"Importantly, the value to corporate sponsors goes beyond commercial "
"considerations. As a nonprofit with a clearly articulated social mission, "
"corporate sponsorships are donations to a cause. <quote>This is something "
"companies can be proud of internally,</quote> Shuman said. Some companies "
"have even built publicity campaigns around the fact that they have sponsored "
"these initiatives."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8948
msgid ""
"The core mission of TeachAIDS—ensuring global access to life-saving "
"education—is at the root of everything the organization does. It underpins "
"the work; it motivates the funders. The CC license on the materials they "
"create furthers that mission, allowing them to safely and quickly scale "
"their materials worldwide. <quote>The Creative Commons license has been a "
"game changer for TeachAIDS,</quote> Piya said."
msgstr ""

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8958
msgid "Tribe of Noise"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8964
msgid ""
"Tribe of Noise is a for-profit online music platform serving the film, TV, "
"video, gaming, and in-store-media industries. Founded in 2008 in the "
"Netherlands."
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8969
msgid "<ulink url=\"http://www.tribeofnoise.com\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8974
msgid "<emphasis role=\"strong\">Interview date</emphasis>: January 26, 2016"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8977
msgid ""
"<emphasis role=\"strong\">Interviewee</emphasis>: Hessel van Oorschot, "
"cofounder"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8982
msgid ""
"In the early 2000s, Hessel van Oorschot was an entrepreneur running a "
"business where he coached other midsize entrepreneurs how to create an "
"online business. He also coauthored a number of workbooks for small- to "
"medium-size enterprises to use to optimize their business for the "
"Web. Through this early work, Hessel became familiar with the principles of "
"open licensing, including the use of open-source software and Creative "
"Commons."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:8991
msgid ""
"In 2005, Hessel and Sandra Brandenburg launched a niche video-production "
"initiative. Almost immediately, they ran into issues around finding and "
"licensing music tracks. All they could find was standard, cold "
"stock-music. They thought of looking up websites where you could license "
"music directly from the musician without going through record labels or "
"agents. But in 2005, the ability to directly license music from a rights "
"holder was not readily available."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9001
msgid ""
"They hired two lawyers to investigate further, and while they uncovered five "
"or six examples, Hessel found the business models lacking. The lawyers "
"expressed interest in being their legal team should they decide to pursue "
"this as an entrepreneurial opportunity. Hessel says, <quote>When lawyers are "
"interested in a venture like this, you might have something special.</quote> "
"So after some more research, in early 2008, Hessel and Sandra decided to "
"build a platform."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9011
msgid ""
"Building a platform posed a real chicken-and-egg problem. The platform had "
"to build an online community of music-rights holders and, at the same time, "
"provide the community with information and ideas about how the new economy "
"works. Community willingness to try new music business models requires a "
"trust relationship."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9018
msgid ""
"In July 2008, Tribe of Noise opened its virtual doors with a couple hundred "
"musicians willing to use the CC BY-SA license (Attribution-ShareAlike) for a "
"limited part of their repertoire.  The two entrepreneurs wanted to take the "
"pain away for media makers who wanted to license music and solve the "
"problems the two had personally experienced finding this music."
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9033
msgid "<ulink url=\"http://www.instoremusicservice.com\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9026
msgid ""
"As they were growing the community, Hessel got a phone call from a company "
"that made in-store music playlists asking if they had enough music licensed "
"with Creative Commons that they could use.  Stores need quality, "
"good-listening music but not necessarily hits, a bit like a radio show "
"without the DJ. This opened a new opportunity for Tribe of Noise. They "
"started their In-store Music Service, using music (licensed with CC BY-SA) "
"uploaded by the Tribe of Noise community of musicians.<placeholder "
"type=\"footnote\" id=\"0\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9036
msgid ""
"In most countries, artists, authors, and musicians join a collecting society "
"that manages the licensing and helps collect the royalties. Copyright "
"collecting societies in the European Union usually hold monopolies in their "
"respective national markets. In addition, they require their members to "
"transfer exclusive administration rights to them of all of their works.  "
"This complicates the picture for Tribe of Noise, who wants to represent "
"artists, or at least a portion of their repertoire.  Hessel and his legal "
"team reached out to collecting societies, starting with those in the "
"Netherlands. What would be the best legal way forward that would respect the "
"wishes of composers and musicians who’d be interested in trying out new "
"models like the In-store Music Service? Collecting societies at first were "
"hesitant and said no, but Tribe of Noise persisted arguing that they "
"primarily work with unknown artists and provide them exposure in parts of "
"the world where they don’t get airtime normally and a source of revenue—and "
"this convinced them that it was OK. However, Hessel says, <quote>We are "
"still fighting for a good cause every single day.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9057
msgid ""
"Instead of building a large sales force, Tribe of Noise partnered with big "
"organizations who have lots of clients and can act as a kind of Tribe of "
"Noise reseller. The largest telecom network in the Netherlands, for example, "
"sells Tribe’s In-store Music Service subscriptions to their business "
"clients, which include fashion retailers and fitness centers. They have a "
"similar deal with the leading trade association representing hotels and "
"restaurants in the country. Hessel hopes to <quote>copy and paste</quote> "
"this service into other countries where collecting societies understand what "
"you can do with Creative Commons. Outside of the Netherlands, early "
"adoptions have happened in Scandinavia, Belgium, and the U.S."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9071
msgid ""
"Tribe of Noise doesn’t pay the musicians up front; they get paid when their "
"music ends up in Tribe of Noise’s in-store music channels. The musicians’ "
"share is 42.5 percent. It’s not uncommon in a traditional model for the "
"artist to get only 5 to 10 percent, so a share of over 40 percent is a "
"significantly better deal.  Here’s how they give an example on their "
"website:"
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9087
msgid "<ulink url=\"http://www.tribeofnoise.com/info_instoremusic.php\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9079
msgid ""
"A few of your songs [licensed with CC BY-SA], for example five in total, are "
"selected for a bespoke in-store music channel broadcasting at a large "
"retailer with 1,000 stores nationwide. In this case the overall playlist "
"contains 350 songs so the musician’s share is 5/350 = 1.43%. The license fee "
"agreed with this retailer is US$12 per month per play-out. So if 42.5% is "
"shared with the Tribe musicians in this playlist and your share is 1.43%, "
"you end up with US$12 * 1000 stores * 0.425 * 0.0143 = US$73 per "
"month.<placeholder type=\"footnote\" id=\"0\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9090
msgid ""
"Tribe of Noise has another model that does not involve Creative Commons. In "
"a survey with members, most said they liked the exposure using Creative "
"Commons gets them and the way it lets them reach out to others to share and "
"remix. However, they had a bit of a mental struggle with Creative Commons "
"licenses being perpetual.  A lot of musicians have the mind-set that one day "
"one of their songs may become an overnight hit. If that happened the CC "
"BY-SA license would preclude them getting rich off the sale of that song."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9101
msgid ""
"Hessel’s legal team took this feedback and created a second model and "
"separate area of the platform called Tribe of Noise Pro. Songs uploaded to "
"Tribe of Noise Pro aren’t Creative Commons licensed; Tribe of Noise has "
"instead created a <quote>nonexclusive exploitation</quote> contract, similar "
"to a Creative Commons license but allowing musicians to opt out whenever "
"they want. When you opt out, Tribe of Noise agrees to take your music off "
"the Tribe of Noise platform within one to two months. This lets the musician "
"reuse their song for a better deal."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9112
msgid ""
"Tribe of Noise Pro is primarily geared toward media makers who are looking "
"for music. If they buy a license from this catalog, they don’t have to state "
"the name of the creator; they just license the song for a specific "
"amount. This is a big plus for media makers.  And musicians can pull their "
"repertoire at any time. Hessel sees this as a more direct and clean deal."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9120
msgid ""
"Lots of Tribe of Noise musicians upload songs to both Tribe of Noise Pro and "
"the community area of Tribe of Noises. There aren’t that many artists who "
"upload only to Tribe of Noise Pro, which has a smaller repertoire of music "
"than the community area."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9126
msgid ""
"Hessel sees the two as complementary. Both are needed for the model to "
"work. With a whole generation of musicians interested in the sharing "
"economy, the community area of Tribe of Noise is where they can build trust, "
"create exposure, and generate money. And after that, musicians may become "
"more interested in exploring other models like Tribe of Noise Pro."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9134
msgid ""
"Every musician who joins Tribe of Noise gets their own home page and free "
"unlimited Web space to upload as much of their own music as they like. Tribe "
"of Noise is also a social network; fellow musicians and professionals can "
"vote for, comment on, and like your music. Community managers interact with "
"and support members, and music supervisors pick and choose from the uploaded "
"songs for in-store play or to promote them to media producers. Members "
"really like having people working for the platform who truly engage with "
"them."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9145
msgid ""
"Another way Tribe of Noise creates community and interest is with contests, "
"which are organized in partnership with Tribe of Noise clients. The client "
"specifies what they want, and any member can submit a song. Contests usually "
"involve prizes, exposure, and money. In addition to building member "
"engagement, contests help members learn how to work with clients: listening "
"to them, understanding what they want, and creating a song to meet that "
"need."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9155
msgid ""
"Tribe of Noise now has twenty-seven thousand members from 192 countries, and "
"many are exploring do-it-yourself models for generating revenue. Some came "
"from music labels and publishers, having gone through the traditional way of "
"music licensing and now seeing if this new model makes sense for "
"them. Others are young musicians, who grew up with a DIY mentality and see "
"little reason to sign with a third party or hand over some of the "
"control. Still a small but growing group of Tribe members are pursuing a "
"hybrid model by licensing some of their songs under CC BY-SA and opting in "
"others with collecting societies like ASCAP or BMI."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9167
msgid ""
"It’s not uncommon for performance-rights organizations, record labels, or "
"music publishers to sign contracts with musicians based on exclusivity. Such "
"an arrangement prevents those musicians from uploading their music to Tribe "
"of Noise. In the United States, you can have a collecting society handle "
"only some of your tracks, whereas in many countries in Europe, a collecting "
"society prefers to represent your entire repertoire (although the European "
"Commission is making some changes). Tribe of Noise deals with this issue all "
"the time and gives you a warning whenever you upload a song. If collecting "
"societies are willing to be open and flexible and do the most they can for "
"their members, then they can consider organizations like Tribe of Noise as a "
"nice add-on, generating more exposure and revenue for the musicians they "
"represent. So far, Tribe of Noise has been able to make all this work "
"without litigation."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9184
msgid ""
"For Hessel the key to Tribe of Noise’s success is trust. The fact that "
"Creative Commons licenses work the same way all over the world and have been "
"translated into all languages really helps build that trust. Tribe of Noise "
"believes in creating a model where they work together with musicians. They "
"can only do that if they have a live and kicking community, with people who "
"think that the Tribe of Noise team has their best interests in "
"mind. Creative Commons makes it possible to create a new business model for "
"music, a model that’s based on trust."
msgstr ""

#. type: Content of: <book><part><chapter><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9196
msgid "Wikimedia Foundation"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9202
msgid ""
"The Wikimedia Foundation is the nonprofit organization that hosts Wikipedia "
"and its sister projects. Founded in 2003 in the U.S."
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9207
msgid "<ulink url=\"http://wikimediafoundation.org\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9209
msgid "<emphasis role=\"strong\">Revenue model</emphasis>: donations"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9211
msgid "<emphasis role=\"strong\">Interview date</emphasis>: December 18, 2015"
msgstr ""

#. type: Content of: <book><part><chapter><blockquote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9214
msgid ""
"<emphasis role=\"strong\">Interviewees</emphasis>: Luis Villa, former Chief "
"Officer of Community Engagement, and Stephen LaPorte, legal counsel"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9220
msgid "Nearly every person with an online presence knows Wikipedia."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9223
msgid ""
"In many ways, it is the preeminent open project: The online encyclopedia is "
"created entirely by volunteers. Anyone in the world can edit the "
"articles. All of the content is available for free to anyone online. All of "
"the content is released under a Creative Commons license that enables people "
"to reuse and adapt it for any purpose."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9231
msgid ""
"As of December 2016, there were more than forty-two million articles in the "
"295 language editions of the online encyclopedia, according to—what "
"else?—the Wikipedia article about Wikipedia."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9236
msgid ""
"The Wikimedia Foundation is a U.S.-based nonprofit organization that owns "
"the Wikipedia domain name and hosts the site, along with many other related "
"sites like Wikidata and Wikimedia Commons. The foundation employs about two "
"hundred and eighty people, who all work to support the projects it "
"hosts. But the true heart of Wikipedia and its sister projects is its "
"community. The numbers of people in the community are variable, but about "
"seventy-five thousand volunteers edit and improve Wikipedia articles every "
"month. Volunteers are organized in a variety of ways across the globe, "
"including formal Wikimedia chapters (mostly national), groups focused on a "
"particular theme, user groups, and many thousands who are not connected to a "
"particular organization."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9250
msgid ""
"As Wikimedia legal counsel Stephen LaPorte told us, <quote>There is a common "
"saying that Wikipedia works in practice but not in theory.</quote> While it "
"undoubtedly has its challenges and flaws, Wikipedia and its sister projects "
"are a striking testament to the power of human collaboration."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9257
msgid ""
"Because of its extraordinary breadth and scope, it does feel a bit like a "
"unicorn. Indeed, there is nothing else like Wikipedia.  Still, much of what "
"makes the projects successful—community, transparency, a strong mission, "
"trust—are consistent with what it takes to be successfully Made with "
"Creative Commons more generally. With Wikipedia, everything just happens at "
"an unprecedented scale."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9266
msgid ""
"The story of Wikipedia has been told many times. For our purposes, it is "
"enough to know the experiment started in 2001 at a small scale, inspired by "
"the crazy notion that perhaps a truly open, collaborative project could "
"create something meaningful. At this point, Wikipedia is so ubiquitous and "
"ingrained in our digital lives that the fact of its existence seems less "
"remarkable. But outside of software, Wikipedia is perhaps the single most "
"stunning example of successful community cocreation. Every day, seven "
"thousand new articles are created on Wikipedia, and nearly fifteen thousand "
"edits are made every hour."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9278
msgid ""
"The nature of the content the community creates is ideal for asynchronous "
"cocreation. <quote>An encyclopedia is something where incremental community "
"improvement really works,</quote> Luis Villa, former Chief Officer of "
"Community Engagement, told us. The rules and processes that govern "
"cocreation on Wikipedia and its sister projects are all community-driven and "
"vary by language edition. There are entire books written on the intricacies "
"of their systems, but generally speaking, there are very few exceptions to "
"the rule that anyone can edit any article, even without an account on their "
"system. The extensive peer-review process includes elaborate systems to "
"resolve disputes, methods for managing particularly controversial subject "
"areas, talk pages explaining decisions, and much, much more. The Wikimedia "
"Foundation’s decision to leave governance of the projects to the community "
"is very deliberate. <quote>We look at the things that the community can do "
"well, and we want to let them do those things,</quote> Stephen told "
"us. Instead, the foundation focuses its time and resources on what the "
"community cannot do as effectively, like the software engineering that "
"supports the technical infrastructure of the sites. In 2015-16, about half "
"of the foundation’s budget went to direct support for the Wikimedia sites."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9302
msgid ""
"Some of that is directed at servers and general IT support, but the "
"foundation also invests a significant amount on architecture designed to "
"help the site function as effectively as possible.  <quote>There is a "
"constantly evolving system to keep the balance in place to avoid Wikipedia "
"becoming the world’s biggest graffiti wall,</quote> Luis said. Depending on "
"how you measure it, somewhere between 90 to 98 percent of edits to Wikipedia "
"are positive. Some portion of that success is attributable to the tools "
"Wikimedia has in place to try to incentivize good actors.  <quote>The secret "
"to having any healthy community is bringing back the right people,</quote> "
"Luis said. <quote>Vandals tend to get bored and go away. That is partially "
"our model working, and partially just human nature.</quote> Most of the "
"time, people want to do the right thing."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9318
msgid ""
"Wikipedia not only relies on good behavior within its community and on its "
"sites, but also by everyone else once the content leaves Wikipedia. All of "
"the text of Wikipedia is available under an Attribution-ShareAlike license "
"(CC BY-SA), which means it can be used for any purpose and modified so long "
"as credit is given and anything new is shared back with the public under the "
"same license. In theory, that means anyone can copy the content and start a "
"new Wikipedia. But as Stephen explained, <quote>Being open has only made "
"Wikipedia bigger and stronger. The desire to protect is not always what is "
"best for everyone.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para><footnote><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9342
msgid ""
"<ulink "
"url=\"http://gimletmedia.com/episode/14-the-art-of-making-and-fixing-mistakes/\"/>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9330
msgid ""
"Of course, the primary reason no one has successfully co-opted Wikipedia is "
"that copycat efforts do not have the Wikipedia community to sustain what "
"they do. Wikipedia is not simply a source of up-to-the-minute content on "
"every given topic—it is also a global patchwork of humans working together "
"in a million different ways, in a million different capacities, for a "
"million different reasons. While many have tried to guess what makes "
"Wikipedia work as well it does, the fact is there is no single "
"explanation. <quote>In a movement as large as ours, there is an incredible "
"diversity of motivations,</quote> Stephen said. For example, there is one "
"editor of the English Wikipedia edition who has corrected a single "
"grammatical error in articles more than forty-eight thousand "
"times.<placeholder type=\"footnote\" id=\"0\"/> Only a fraction of Wikipedia "
"users are also editors.  But editing is not the only way to contribute to "
"Wikipedia.  <quote>Some donate text, some donate images, some donate "
"financially,</quote> Stephen told us. <quote>They are all "
"contributors.</quote>"
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9349
msgid ""
"But the vast majority of us who use Wikipedia are not contributors; we are "
"passive readers. The Wikimedia Foundation survives primarily on individual "
"donations, with about $15 as the average. Because Wikipedia is one of the "
"ten most popular websites in terms of total page views, donations from a "
"small portion of that audience can translate into a lot of money. In the "
"2015-16 fiscal year, they received more than $77 million from more than five "
"million donors."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9359
msgid ""
"The foundation has a fund-raising team that works year-round to raise money, "
"but the bulk of their revenue comes in during the December campaign in "
"Australia, Canada, Ireland, New Zealand, the United Kingdom, and the United "
"States. They engage in extensive user testing and research to maximize the "
"reach of their fund-raising campaigns. Their basic fund-raising message is "
"simple: We provide our readers and the world immense value, so give "
"back. Every little bit helps. With enough eyeballs, they are right."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9370
msgid ""
"The vision of the Wikimedia Foundation is a world in which every single "
"human being can freely share in the sum of all knowledge.  They work to "
"realize this vision by empowering people around the globe to create "
"educational content made freely available under an open license or in the "
"public domain. Stephen and Luis said the mission, which is rooted in the "
"same philosophy behind Creative Commons, drives everything the foundation "
"does."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9379
msgid ""
"The philosophy behind the endeavor also enables the foundation to be "
"financially sustainable. It instills trust in their readership, which is "
"critical for a revenue strategy that relies on reader donations. It also "
"instills trust in their community."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9385
msgid ""
"Any given edit on Wikipedia could be motivated by nearly an infinite number "
"of reasons. But the social mission of the project is what binds the global "
"community together. <quote>Wikipedia is an example of how a mission can "
"motivate an entire movement,</quote> Stephen told us."
msgstr ""

#. type: Content of: <book><part><chapter><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9392
msgid ""
"Of course, what results from that movement is one of the Internet’s great "
"public resources. <quote>The Internet has a lot of businesses and stores, "
"but it is missing the digital equivalent of parks and open public "
"spaces,</quote> Stephen said.  <quote>Wikipedia has found a way to be that "
"open public space.</quote>"
msgstr ""

#. type: Content of: <book><appendix><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9402
msgid "Bibliography"
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9404
msgid ""
"Alperovitz, Gar. What Then Must We Do? Straight Talk about the Next American "
"Revolution; Democratizing Wealth and Building a Community-Sustaining Economy "
"from the Ground Up. White River Junction, VT: Chelsea Green, 2013."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9410
msgid ""
"Anderson, Chris. Free: How Today’s Smartest Businesses Profit by Giving "
"Something for Nothing, reprint with new preface. New York: Hyperion, 2010."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9415
msgid "———. Makers: The New Industrial Revolution. New York: Signal, 2012."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9418
msgid ""
"Ariely, Dan. Predictably Irrational: The Hidden Forces That Shape Our "
"Decisions. Rev. ed. New York: Harper Perennial, 2010."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9422
msgid ""
"Bacon, Jono. The Art of Community. 2nd ed. Sebastopol, CA: O’Reilly Media, "
"2012."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9426
msgid ""
"Benkler, Yochai. The Wealth of Networks: How Social Production Transforms "
"Markets and Freedom. New Haven: Yale University Press, 2006.  <ulink "
"url=\"http://www.benkler.org/Benkler_Wealth_Of_Networks.pdf\"/> (licensed "
"under CC BY-NC-SA)."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9433
msgid ""
"Benyayer, Louis-David, ed. Open Models: Business Models of the Open "
"Economy. Cachan, France: Without Model, 2016.  <ulink "
"url=\"http://www.slideshare.net/WithoutModel/open-models-book-64463892\"/> "
"(licensed under CC BY-SA)."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9439
msgid ""
"Bollier, David. Commoning as a Transformative Social Paradigm. Paper "
"commissioned by the Next Systems Project. Washington, DC: Democracy "
"Collaborative, 2016.  <ulink "
"url=\"http://thenextsystem.org/commoning-as-a-transformative-social-paradigm/\"/>."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9445
msgid ""
"———. Think Like a Commoner: A Short Introduction to the Life of the "
"Commons. Gabriola Island, BC: New Society, 2014."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9449
msgid ""
"Bollier, David, and Pat Conaty. Democratic Money and Capital for the "
"Commons: Strategies for Transforming Neoliberal Finance through "
"Commons-Based Alternatives. A report on a Commons Strategies Group Workshop "
"in cooperation with the Heinrich Böll Foundation, Berlin, Germany, 2015.  "
"<ulink "
"url=\"http://bollier.org/democratic-money-and-capital-commons-report-pdf\"/>.  "
"For more information, see <ulink "
"url=\"http://bollier.org/blog/democratic-money-and-capital-commons\"/>."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9459
msgid ""
"Bollier, David, and Silke Helfrich, eds. The Wealth of the Commons: A World "
"Beyond Market and State. Amherst, MA: Levellers Press, 2012."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9463
msgid ""
"Botsman, Rachel, and Roo Rogers. What’s Mine Is Yours: The Rise of "
"Collaborative Consumption. New York: Harper Business, 2010."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9467
msgid ""
"Boyle, James. The Public Domain: Enclosing the Commons of the Mind.  New "
"Haven: Yale University Press, 2008."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9470
msgid ""
"<ulink url=\"http://www.thepublicdomain.org/download/\"/> (licensed under CC "
"BY-NC-SA)."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9474
msgid ""
"Capra, Fritjof, and Ugo Mattei. The Ecology of Law: Toward a Legal System in "
"Tune with Nature and Community. Oakland, CA: Berrett-Koehler, 2015."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9479
msgid ""
"Chesbrough, Henry. Open Business Models: How to Thrive in the New Innovation "
"Landscape. Boston: Harvard Business School Press, 2006."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9483
msgid ""
"———. Open Innovation: The New Imperative for Creating and Profiting from "
"Technology. Boston: Harvard Business Review Press, 2006."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9487
msgid ""
"City of Bologna. Regulation on Collaboration between Citizens and the City "
"for the Care and Regeneration of Urban Commons. Translated by LabGov "
"(LABoratory for the GOVernance of Commons). Bologna, Italy: City of Bologna, "
"2014).  <ulink "
"url=\"http://www.labgov.it/wp-content/uploads/sites/9/Bologna-Regulation-on-collaboration-between-citizens-and-the-city-for-the-cure-and-regeneration-of-urban-commons1.pdf\"/>."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9494
msgid ""
"Cole, Daniel H. <quote>Learning from Lin: Lessons and Cautions from the "
"Natural Commons for the Knowledge Commons.</quote> Chap. 2 in Frischmann, "
"Madison, and Strandburg, Governing Knowledge Commons."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9499
msgid ""
"Creative Commons. 2015 State of the Commons. Mountain View, CA: Creative "
"Commons, 2015.  <ulink url=\"http://stateof.creativecommons.org/2015/\"/>."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9504
msgid ""
"Doctorow, Cory. Information Doesn’t Want to Be Free: Laws for the Internet "
"Age. San Francisco: McSweeney’s, 2014."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9508
msgid ""
"Eckhardt, Giana, and Fleura Bardhi. <quote>The Sharing Economy Isn’t about "
"Sharing at All.</quote> Harvard Business Review, January 28, 2015.  <ulink "
"url=\"http://hbr.org/2015/01/the-sharing-economy-isnt-about-sharing-at-all\"/>."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9514
msgid ""
"Elliott, Patricia W., and Daryl H. Hepting, eds. (2015). Free Knowledge: "
"Confronting the Commodification of Human Discovery.  Regina, SK: University "
"of Regina Press, 2015.  <ulink "
"url=\"http://uofrpress.ca/publications/Free-Knowledge\"/> (licensed under CC "
"BY-NC-ND)."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9521
msgid ""
"Eyal, Nir. Hooked: How to Build Habit-Forming Products. With Ryan "
"Hoover. New York: Portfolio, 2014."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9525
msgid ""
"Farley, Joshua, and Ida Kubiszewski. <quote>The Economics of Information in "
"a Post-Carbon Economy.</quote> Chap. 11 in Elliott and Hepting, Free "
"Knowledge."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9530
msgid ""
"Foster, William Landes, Peter Kim, and Barbara Christiansen.  <quote>Ten "
"Nonprofit Funding Models.</quote> Stanford Social Innovation Review, Spring "
"2009.  <ulink "
"url=\"http://ssir.org/articles/entry/ten_nonprofit_funding_models\"/>."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9536
msgid ""
"Frischmann, Brett M. Infrastructure: The Social Value of Shared "
"Resources. New York: Oxford University Press, 2012."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9540
msgid ""
"Frischmann, Brett M., Michael J. Madison, and Katherine J.  Strandburg, "
"eds. Governing Knowledge Commons. New York: Oxford University Press, 2014."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9545
msgid ""
"Frischmann, Brett M., Michael J. Madison, and Katherine J.  "
"Strandburg. <quote>Governing Knowledge Commons.</quote> Chap. 1 in "
"Frischmann, Madison, and Strandburg, Governing Knowledge Commons."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9550
msgid ""
"Gansky, Lisa. The Mesh: Why the Future of Business Is Sharing.  Reprint with "
"new epilogue. New York: Portfolio, 2012."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9554
msgid ""
"Grant, Adam. Give and Take: Why Helping Others Drives Our Success.  New "
"York: Viking, 2013."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9558
msgid ""
"Haiven, Max. Crises of Imagination, Crises of Power: Capitalism, Creativity "
"and the Commons. New York: Zed Books, 2014."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9562
msgid ""
"Harris, Malcom, ed. Share or Die: Voices of the Get Lost Generation in the "
"Age of Crisis. With Neal Gorenflo. Gabriola Island, BC: New Society, 2012."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9567
msgid ""
"Hermida, Alfred. Tell Everyone: Why We Share and Why It Matters.  Toronto: "
"Doubleday Canada, 2014."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9571
msgid ""
"Hyde, Lewis. Common as Air: Revolution, Art, and Ownership. New York: "
"Farrar, Straus and Giroux, 2010."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9575
msgid ""
"———. The Gift: Creativity and the Artist in the Modern World. 2nd Vintage "
"Books edition. New York: Vintage Books, 2007."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9579
msgid ""
"Kelley, Tom, and David Kelley. Creative Confidence: Unleashing the Potential "
"within Us All. New York: Crown, 2013."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9583
msgid ""
"Kelly, Marjorie. Owning Our Future: The Emerging Ownership Revolution; "
"Journeys to a Generative Economy. San Francisco: Berrett-Koehler, 2012."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9588
msgid ""
"Kleon, Austin. Show Your Work: 10 Ways to Share Your Creativity and Get "
"Discovered. New York: Workman, 2014."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9592
msgid ""
"———. Steal Like an Artist: 10 Things Nobody Told You about Being "
"Creative. New York: Workman, 2012."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9596
msgid ""
"Kramer, Bryan. Shareology: How Sharing Is Powering the Human Economy. New "
"York: Morgan James, 2016."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9600
msgid ""
"Lee, David. <quote>Inside Medium: An Attempt to Bring Civility to the "
"Internet.</quote> BBC News, March 3, 2016.  <ulink "
"url=\"http://www.bbc.com/news/technology-35709680\"/>"
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9605
msgid ""
"Lessig, Lawrence. Remix: Making Art and Commerce Thrive in the Hybrid "
"Economy. New York: Penguin Press, 2008."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9609
msgid ""
"Menzies, Heather. Reclaiming the Commons for the Common Good: A Memoir and "
"Manifesto. Gabriola Island, BC: New Society, 2014."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9613
msgid ""
"Mason, Paul. Postcapitalism: A Guide to Our Future. New York: Farrar, Straus "
"and Giroux, 2015."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9617
msgid ""
"New York Times Customer Insight Group. The Psychology of Sharing: Why Do "
"People Share Online? New York: New York Times Customer Insight Group, 2011.  "
"<ulink url=\"http://www.iab.net/media/file/POSWhitePaper.pdf\"/>."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9623
msgid ""
"Osterwalder, Alex, and Yves Pigneur. Business Model Generation.  Hoboken, "
"NJ: John Wiley and Sons, 2010. A preview of the book is available at <ulink "
"url=\"http://strategyzer.com/books/business-model-generation\"/>."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9629
msgid ""
"Osterwalder, Alex, Yves Pigneur, Greg Bernarda, and Adam Smith.  Value "
"Proposition Design. Hoboken, NJ: John Wiley and Sons, 2014. A preview of the "
"book is available at <ulink "
"url=\"http://strategyzer.com/books/value-proposition-design\"/>."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9635
msgid ""
"Palmer, Amanda. The Art of Asking: Or How I Learned to Stop Worrying and Let "
"People Help. New York: Grand Central, 2014."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9639
msgid ""
"Pekel, Joris. Democratising the Rijksmuseum: Why Did the Rijksmuseum Make "
"Available Their Highest Quality Material without Restrictions, and What Are "
"the Results? The Hague, Netherlands: Europeana Foundation, 2014.  <ulink "
"url=\"http://pro.europeana.eu/publication/democratising-the-rijksmuseum\"/> "
"(licensed under CC BY-SA)."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9647
msgid ""
"Ramos, José Maria, ed. The City as Commons: A Policy Reader.  Melbourne, "
"Australia: Commons Transition Coalition, 2016.  <ulink "
"url=\"http://www.academia.edu/27143172/The_City_as_Commons_a_Policy_Reader\"/> "
"(licensed under CC BY-NC-ND)."
msgstr ""

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9653
#, fuzzy
msgid ""
"Raymond, Eric S. The Cathedral and the Bazaar: Musings on Linux and Open "
"Source by an Accidental Revolutionary. Rev. ed. Sebastopol, CA: O’Reilly "
"Media, 2001. See esp. <quote>The Magic Cauldron.</quote> <ulink "
"url=\"http://www.catb.org/esr/writings/cathedral-bazaar/\"/>."
msgstr ""
"Раймонд, Эрик С. Кафедральный собор и базар: Развлечения на Linux и Open "
"Source от случайной революции. Rev. ed. Sebastopol, CA: O’Reilly Media, "
"2001. См. esp. <quote> The Magic Cauldron.</quote> <ulink url=\"http://www."
"catb.org/esr/writings/cathedral-bazaar/\"/>."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9659
#, fuzzy
msgid ""
"Ries, Eric. The Lean Startup: How Today’s Entrepreneurs Use Continuous "
"Innovation to Create Radically Successful Businesses. New York: Crown "
"Business, 2011."
msgstr ""
"Риз, Эрик. The Lean Startup: как сегодня предприниматели используют "
"непрерывные инновации для создания радикально успешных предприятий. New York:"
" Crown Business, 2011."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9664
#, fuzzy
msgid ""
"Rifkin, Jeremy. The Zero Marginal Cost Society: The Internet of Things, the "
"Collaborative Commons, and the Eclipse of Capitalism.  New York: Palgrave "
"Macmillan, 2014."
msgstr ""
"Рифкин, Джереми. Общество нулевых предельных издержек: The Internet of "
"Things, the Collaborative Commons, and the Eclipse of Capitalism.  New York: "
"Palgrave Macmillan, 2014."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9669
#, fuzzy
msgid "Rowe, Jonathan. Our Common Wealth. San Francisco: Berrett-Koehler, 2013."
msgstr ""
"Роу, Джонатан. Наше общее богатство. Сан-Франциско: Berrett-Koehler, 2013."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9673
#, fuzzy
msgid ""
"Rushkoff, Douglas. Throwing Rocks at the Google Bus: How Growth Became the "
"Enemy of Prosperity. New York: Portfolio, 2016."
msgstr ""
"Рашкофф, Дуглас. Скачки в автобусе Google: как рост стал врагом процветания. "
"New York: Portfolio, 2016."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9677
#, fuzzy
msgid ""
"Sandel, Michael J. What Money Can’t Buy: The Moral Limits of Markets. New "
"York: Farrar, Straus and Giroux, 2012."
msgstr ""
"Сэндел, Майкл Дж. То, что нельзя купить за деньги: The Moral Limits of "
"Markets. New York: Farrar, Straus and Giroux, 2012."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9681
#, fuzzy
msgid ""
"Shirky, Clay. Cognitive Surplus: How Technology Makes Consumers into "
"Collaborators. London, England: Penguin Books, 2010."
msgstr ""
"Ширки, Клэй. Когнитивный избыток: как технология превращает потребителей в "
"коллабораторов. Лондон, Англия: Penguin Books, 2010."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9685
#, fuzzy
msgid ""
"Slee, Tom. What’s Yours Is Mine: Against the Sharing Economy. New York: OR "
"Books, 2015."
msgstr ""
"Slee, Tom. Что твое, то мое: Против экономики совместного использования. New "
"York: OR Books, 2015."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9689
#, fuzzy
msgid ""
"Stephany, Alex. The Business of Sharing: Making in the New Sharing "
"Economy. New York: Palgrave Macmillan, 2015."
msgstr ""
"Стефани, Алекс. Бизнес совместного использования: Making in the New Sharing "
"Economy. New York: Palgrave Macmillan, 2015."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9693
#, fuzzy
msgid ""
"Stepper, John. Working Out Loud: For a Better Career and Life. New York: "
"Ikigai Press, 2015."
msgstr ""
"Степпер, Джон. Работа вслух: Для лучшей карьеры и жизни. New York: Ikigai "
"Press, 2015."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9697
#, fuzzy
msgid ""
"Sull, Donald, and Kathleen M. Eisenhardt. Simple Rules: How to Thrive in a "
"Complex World. Boston: Houghton Mifflin Harcourt, 2015."
msgstr ""
"Салл, Дональд и Кэтлин М. Эйзенхардт. Простые правила: как бросить в сложном "
"мире. Бостон: Houghton Mifflin Harcourt, 2015."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9701
#, fuzzy
msgid ""
"Sundararajan, Arun. The Sharing Economy: The End of Employment and the Rise "
"of Crowd-Based Capitalism. Cambridge, MA: MIT Press, 2016."
msgstr ""
"Сундарараджан, Арун. Экономика совместного использования: The End of "
"Employment and the Rise of Crowd-Based Capitalism. Кембридж, Массачусетс: "
"MIT Press, 2016."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9705
msgid "Surowiecki, James. The Wisdom of Crowds. New York: Anchor Books, 2005."
msgstr "Суровицкий, Джеймс. Мудрость толпы. Нью-Йорк: Anchor Books, 2005."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9709
msgid ""
"Tapscott, Don, and Alex Tapscott. Blockchain Revolution: How the Technology "
"Behind Bitcoin Is Changing Money, Business, and the World. Toronto: "
"Portfolio, 2016."
msgstr ""
"Тапскотт, Дон и Алекс Тапскотт. Революция блокчейна: Как технология за "
"Bitcoin меняет деньги, бизнес и мир. Торонто: Portfolio, 2016."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9714
#, fuzzy
msgid ""
"Tharp, Twyla. The Creative Habit: Learn It and Use It for Life. With Mark "
"Reiter. New York: Simon and Schuster, 2006."
msgstr ""
"Тарп, Твайла. Творческий хабит: изучите его и используйте его для жизни. С "
"Марком Рейтером. Simon and Schuster, 2006."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9718
msgid ""
"Tkacz, Nathaniel. Wikipedia and the Politics of Openness. Chicago: "
"University of Chicago Press, 2015."
msgstr ""
"Ткач, Натаниэль. Википедия и политика открытости. Чикаго: Издательство "
"Чикагского университета, 2015."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9722
#, fuzzy
msgid ""
"Van Abel, Bass, Lucas Evers, Roel Klaassen, and Peter Troxler, eds.  Open "
"Design Now: Why Design Cannot Remain Exclusive. Amsterdam: BIS Publishers, "
"with Creative Commons Netherlands; Premsela, the Netherlands Institute for "
"Design and Fashion; and the Waag Society, 2011. <ulink "
"url=\"http://opendesignnow.org\"/> (licensed under CC BY-NC-SA)."
msgstr ""
"Ван Абель, Басс, Лукас Эверс, Роэль Клаассен и Питер Трокслер, ред.  "
"Открытый дизайн сейчас: Why Design Cannot Remain Exclusive. Амстердам: BIS "
"Publishers, совместно с Creative Commons Netherlands; Premsela, "
"Нидерландским институтом дизайна и моды; и Waag Society, 2011. <ulink url="
"\"http://opendesignnow.org\"/> (лицензия на CC BY-NC-SA)."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9730
msgid ""
"Van den Hoff, Ronald. Mastering the Global Transition on Our Way to Society "
"3.0. Utrecht, the Netherlands: Society 3.0 Foundation, 2014.  <ulink "
"url=\"http://society30.com/get-the-book/\"/> (licensed under CC BY-NC-ND)."
msgstr ""
"Ван ден Хофф, Рональд. Освоение глобального перехода на пути к обществу 3.0. "
"Утрехт, Нидерланды: Фонд \"Общество 3.0\", 2014.  <ulink url=\"http"
"://society30.com/get-the-book/\"/> (лицензия на CC BY-NC-ND)."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9736
msgid ""
"Von Hippel, Eric. Democratizing Innovation. London: MIT Press, 2005.  <ulink "
"url=\"http://web.mit.edu/evhippel/www/democ1.htm\"/> (licensed under CC "
"BY-NC-ND)."
msgstr ""
"Фон Хиппель, Эрик. Демократизация инноваций. Лондон: MIT Press, 2005.  "
"<ulink url=\"http://web.mit.edu/evhippel/www/democ1.htm\"/> (лицензия на CC "
"BY-NC-ND)."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9741
msgid ""
"Whitehurst, Jim. The Open Organization: Igniting Passion and "
"Performance. Boston: Harvard Business Review Press, 2015."
msgstr ""
"Уайтхерст, Джим. Открытая организация: Воспламеняя страсть и "
"производительность.Бостон: Гарвард Бизнес Ревью Пресс, 2015."

#. type: Content of: <book><appendix><title>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9746
msgid "Acknowledgments"
msgstr "Благодарность"

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9748
msgid ""
"We extend special thanks to Creative Commons CEO Ryan Merkley, the Creative "
"Commons Board, and all of our Creative Commons colleagues for "
"enthusiastically supporting our work. Special gratitude to the William and "
"Flora Hewlett Foundation for the initial seed funding that got us started on "
"this project."
msgstr ""
"Мы выражаем особую благодарность генеральному директору Creative Commons "
"Райану Меркли, Совету Creative Commons и всем нашим коллегам по Creative "
"Commons за то, что они с энтузиазмом поддерживают нашу работу. Особая "
"благодарность Фонду Уильяма и Флоры Хьюлетт за первоначальное финансирование "
"семян, которое дало нам начало в этом проекте."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9755
msgid ""
"Huge appreciation to all the Made with Creative Commons interviewees for "
"sharing their stories with us. You make the commons come alive.  Thanks for "
"the inspiration."
msgstr ""
"Огромная признательность всем интервьюируемым Made with Creative Commons за "
"то, что они поделились своими историями с нами. Ты заставляешь людей жить. "
"Спасибо за вдохновение."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9760
msgid ""
"We interviewed more than the twenty-four organizations profiled in this "
"book. We extend special thanks to Gooru, OERu, Sage Bionetworks, and Medium "
"for sharing their stories with us. While not featured as case studies in "
"this book, you all are equally interesting, and we encourage our readers to "
"visit your sites and explore your work."
msgstr ""
"Мы опросили больше, чем 24 организации, описанные в этой книге. Мы выражаем "
"особую благодарность Gooru, OERu, Sage Bionetworks и Medium за то, что "
"поделились своими историями с нами. Несмотря на то, что вы не были "
"представлены в качестве тематических исследований в этой книге, вы все "
"одинаково интересны, и мы призываем наших читателей посетить ваши сайты и "
"изучить вашу работу."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9768
msgid ""
"This book was made possible by the generous support of 1,687 Kickstarter "
"backers listed below. We especially acknowledge our many Kickstarter "
"co-editors who read early drafts of our work and provided invaluable "
"feedback. Heartfelt thanks to all of you."
msgstr ""
"Эта книга стала возможной благодаря щедрой поддержке 1687 сторонников "
"Kickstarter, перечисленных ниже. Мы особенно признаем наших многочисленных "
"со-редакторов Kickstarter, которые читали ранние проекты нашей работы и "
"предоставляли неоценимую обратную связь. Спасибо всем."

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9774
msgid ""
"Co-editor Kickstarter backers (alphabetically by first name): Abraham "
"Taherivand, Alan Graham, Alfredo Louro, Anatoly Volynets, Aurora Thornton, "
"Austin Tolentino, Ben Sheridan, Benedikt Foit, Benjamin Costantini, Bernd "
"Nurnberger, Bernhard Seefeld, Bethanye Blount, Bradford Benn, Bryan Mock, "
"Carmen Garcia Wiedenhoeft, Carolyn Hinchliff, Casey Milford, Cat Cooper, "
"Chip McIntosh, Chris Thorne, Chris Weber, Chutika Udomsinn, Claire Wardle, "
"Claudia Cristiani, Cody Allard, Colleen Cressman, Craig Thomler, Creative "
"Commons Uruguay, Curt McNamara, Dan Parson, Daniel Dominguez, Daniel Morado, "
"Darius Irvin, Dave Taillefer, David Lewis, David Mikula, David Varnes, David "
"Wiley, Deborah Nas, Diderik van Wingerden, Dirk Kiefer, Dom Lane, Domi "
"Enders, Douglas Van Houweling, Dylan Field, Einar Joergensen, Elad Wieder, "
"Elie Calhoun, Erika Reid, Evtim Papushev, Fauxton Software, Felix "
"Maximiliano Obes, Ferdies Food Lab, Gatien de Broucker, Gaurav Kapil, Gavin "
"Romig-Koch, George Baier IV, George De Bruin, Gianpaolo Rando, Glenn Otis "
"Brown, Govindarajan Umakanthan, Graham Bird, Graham Freeman, Hamish MacEwan, "
"Harry Kaczka, Humble Daisy, Ian Capstick, Iris Brest, James Cloos, Jamie "
"Stevens, Jamil Khatib, Jane Finette, Jason Blasso, Jason E. Barkeloo, Jay M "
"Williams, Jean-Philippe Turcotte, Jeanette Frey, Jeff De Cagna, Jérôme "
"Mizeret, Jessica Dickinson Goodman, Jessy Kate Schingler, Jim O’Flaherty, "
"Jim Pellegrini, Jiří Marek, Jo Allum, Joachim von Goetz, Johan Adda, John "
"Benfield, John Bevan, Jonas Öberg, Jonathan Lin, JP Rangaswami, Juan Carlos "
"Belair, Justin Christian, Justin Szlasa, Kate Chapman, Kate Stewart, Kellie "
"Higginbottom, Kendra Byrne, Kevin Coates, Kristina Popova, Kristoffer Steen, "
"Kyle Simpson, Laurie Racine, Leonardo Bueno Postacchini, Leticia Britos "
"Cavagnaro, Livia Leskovec, Louis-David Benyayer, Maik Schmalstich, Mairi "
"Thomson, Marcia Hofmann, Maria Liberman, Marino Hernandez, Mario R. Hemsley, "
"MD, Mark Cohen, Mark Mullen, Mary Ellen Davis, Mathias Bavay, Matt Black, "
"Matt Hall, Max van Balgooy, Médéric Droz-dit-Busset, Melissa Aho, Menachem "
"Goldstein, Michael Harries, Michael Lewis, Michael Weiss, Miha Batic, Mike "
"Stop Continues, Mike Stringer, Mustafa K Calik, MD, Neal Stimler, Niall "
"McDonagh, Niall Twohig, Nicholas Norfolk, Nick Coghlan, Nicole Hickman, "
"Nikki Thompson, Norrie Mailer, Omar Kaminski, OpenBuilds, Papp István Péter, "
"Pat Sticks, Patricia Brennan, Paul and Iris Brest, Paul Elosegui, Penny "
"Pearson, Peter Mengelers, Playground Inc., Pomax, Rafaela Kunz, Rajiv "
"Jhangiani, Rayna Stamboliyska, Rob Berkley, Rob Bertholf, Robert Jones, "
"Robert Thompson, Ronald van den Hoff, Rusi Popov, Ryan Merkley, S Searle, "
"Salomon Riedo, Samuel A. Rebelsky, Samuel Tait, Sarah McGovern, Scott "
"Gillespie, Seb Schmoller, Sharon Clapp, Sheona Thomson, Siena Oristaglio, "
"Simon Law, Solomon Simon, Stefano Guidotti, Subhendu Ghosh, Susan Chun, "
"Suzie Wiley, Sylvain Carle, Theresa Bernardo, Thomas Hartman, Thomas Kent, "
"Timothée Planté, Timothy Hinchliff, Traci Long DeForge, Trevor Hogue, "
"Tumuult, Vickie Goode, Vikas Shah, Virginia Kopelman, Wayne Mackintosh, "
"William Peter Nash, Winie Evers, Wolfgang Renninger, Xavier Antoviaque, "
"Yancey Strickler"
msgstr ""
"Соавторы Kickstarter (в алфавитном порядке по фамилиям): Абрахам Тахериванд, "
"Алан Грэм, Альфредо Луро, Анатолий Волынец, Аврора Торнтон, Остин Толентино, "
"Бен Шеридан, Бенедикт Фойт, Бенджамин Костантини, Бернд Нюрнбергер, Бернхард "
"Зеефельд, Бетани Блаунт, Брэдфорд Бенн, Брайан Мок, Кармен Гарсия "
"Виденхоефт, Кэролин Хинчлифф, Кейси Милфорд, Кэт Купер, Чип Макинтош, Крис "
"Торн, Крис Вебер, Чутика Удомсинн, Клэр Уордл, Клаудия Кристиани, Коди "
"Аллард, Коллин Крессман, Крейг Томлер, Creative Commons Уругвай,Курт "
"Макнамара, Дэн Парсон, Даниэль Домингес, Даниэль Морадо, Дариус Ирвин, Дэйв "
"Тайллефер, Дэвид Льюис, Дэвид Микула, Дэвид Варнес, Дэвид Уайли, Дебора Нас, "
"Дидерик ван Вингерден, Дирк Кифер, Дом Лейн, Доми Эндерс, Дуглас Ван "
"Хоувелинг, Дилан Филд, Эйнар Йоргенсен, Элад Видер, Эли Калхун, Эрика Рид, "
"Евтим Папушев, Fauxton Software, Феликс Максимилиано Обес, Ferdies Food Lab, "
"Гатьен де Брукер, Гаурав Капил, Гэвин Ромиг-Кох, Джордж Байер IV, Джордж Де "
"Бруин, Джанпаоло Рандо, Гленн Отис Браун, Говиндараджан Умакантан, Грэм "
"Берд, Грэм Фримен, Хэмиш Макьюэн, Гарри Качка, Хамбл Дэйзи, Ян Капстик, "
"Айрис Брест, Джеймс Клус, Джейми Стивенс, Джамиль Хатиб, Джейн Финетт, "
"Джейсон Блассо, Джейсон Е. Баркелу, Джей М. Уильямс, Жан-Филипп Тюркотт, "
"Жанетт Фрей, Джефф Де Канья, Жером Мизере, Джессика Дикинсон Гудман, Джесси "
"Кейт Шинглер, Джим О'Флаэрти, Джим Пеллегрини, Иржи Марек, Джо Аллум, Йоахим "
"фон Гетц, Йохан Адда, Джон Бенфилд, Джон Беван, Йонас Оберг, Джонатан Лин, "
"Джей Пи Рангасвами, Хуан Карлос Белэйр, Джастин Кристиан, Джастин Сласа, "
"Кейт Чепмен, Кейт Стюарт, Келли Хиггинботтом, Кендра Бирн, Кевин Коутс, "
"Кристина Попова, Кристоффер Стин, Кайл Симпсон, Лори Расин, Леонардо Буэно "
"Постаккини, Летисия Бритос Каваньяро, Ливия Лесковец, Луи-Давид Беньяер, "
"Майк Шмальстих, Маири Томсон, Марсия Хофманн, Мария Либерман, Марино "
"Эрнандес, Марио Р. Хемсли, доктор медицины, Марк Коэн, Марк Маллен, Мэри "
"Эллен Дэвис, Матиас Бавай, Мэтт Блэк, Мэтт Холл, Макс ван Балгой, Медерик "
"Дроз-дит-Бюссе, Мелисса Ахо, Менахем Голдштейн, Майкл Харрис, Майкл Льюис, "
"Майкл Вайс, Миха Батич, Майк Стоп Продолжает, Майк Стрингер, Мустафа К "
"Калик, доктор медицины, Нил Стимлер, Нил МакДонах, Нил Двахиг, Николас "
"Норфолк, Ник Коглан, Николь Хикман, Никки Томпсон, Норри Мейлер, Омар "
"Камински, OpenBuilds, Папп Иштван Петер, Пэт Стикс,Патриция Бреннан, Пол и "
"Айрис Брест, Пол Элосеги, Пенни Пирсон, Питер Менгелерс, Playground Inc. , "
"Помакс, Рафаэла Кунц, Раджив Джхангиани, Рейна Стамболийска, Роб Беркли, Роб "
"Бертольф, Роберт Джонс, Роберт Томпсон, Рональд ван ден Хофф, Руси Попов, "
"Райан Меркли, С Серл, Саломон Риедо, Самуэль А. Ребельский, Сэмюэл Тейт, "
"Сара Макговерн, Скотт Гиллеспи, Себ Шмоллер, Шэрон Клэпп, Шина Томсон, Сиена "
"Ористальо, Саймон Лоу, Соломон Саймон, Стефано Гуидотти, Субхенду Гош, "
"Сьюзен Чун, Сьюзи Уайли, Сильвен Карле, Тереза Бернардо, Томас Хартман, "
"Томас Кент, Тимоте Планте, Тимоти Хинчлифф, Трейси Лонг ДеФорж, Тревор Хог, "
"Тумульт, Вики Гуд, Викас Шах, Вирджиния Копельман, Уэйн Макинтош, Уильям "
"Питер Нэш, Вини Эверс, Вольфганг Реннингер, Ксавье Антовяк, Янси Стриклер"

#. type: Content of: <book><appendix><para>
#: MadewithCreativeCommonsmostup-to-dateversion.xml:9825
msgid ""
"All other Kickstarter backers (alphabetically by first name): A.  Lee, Aaron "
"C. Rathbun, Aaron Stubbs, Aaron Suggs, Abdul Razak Manaf, Abraham "
"Taherivand, Adam Croom, Adam Finer, Adam Hansen, Adam Morris, Adam Procter, "
"Adam Quirk, Adam Rory Porter, Adam Simmons, Adam Tinworth, Adam Zimmerman, "
"Adrian Ho, Adrian Smith, Adriane Ruzak, Adriano Loconte, Al Sweigart, Alain "
"Imbaud, Alan Graham, Alan M. Ford, Alan Swithenbank, Alan Vonlanthen, Albert "
"O’Connor, Alec Foster, Alejandro Suarez Cebrian, Aleks Degtyarev, Alex "
"Blood, Alex C. Ion, Alex Ross Shaw, Alexander Bartl, Alexander Brown, "
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"Susan R Grossman, Suzie Wiley, Sven Fielitz, Swan/Starts, Sylvain Carle, "
"Sylvain Chery, Sylvia Green, Sylvia van Bruggen, Szabolcs Berecz, "
"T. L. Mason, Tanbir Baeg, Tanya Hart, Tara Tiger Brown, Tara Westover, Tarmo "
"Toikkanen, Tasha Turner Lennhoff, Tathagat Varma, Ted Timmons, Tej Dhawan, "
"Teresa Gonczy, Terry Hook, Theis Madsen, Theo M. Scholl, Theresa Bernardo, "
"Thibault Badenas, Thomas Bacig, Thomas Boehnlein, Thomas Bøvith, Thomas "
"Chang, Thomas Hartman, Thomas Kent, Thomas Morgan, Thomas Philipp-Edmonds, "
"Thomas Thrush, Thomas Werkmeister, Tieg Zaharia, Tieu Thuy Nguyen, Tim "
"Chambers, Tim Cook, Tim Evers, Tim Nichols, Tim Stahmer, Timothée Planté, "
"Timothy Arfsten, Timothy Hinchliff, Timothy Vollmer, Tina Coffman, Tisza "
"Gergő, Tobias Schonwetter, Todd Brown, Todd Pousley, Todd Sattersten, Tom "
"Bamford, Tom Caswell, Tom Goren, Tom Kent, Tom MacWright, Tom Maillioux, Tom "
"Merkli, Tom Merritt, Tom Myers, Tom Olijhoek, Tom Rubin, Tommaso De Benetti, "
"Tommy Dahlen, Tony Ciak, Tony Nwachukwu, Torsten Skomp, Tracey Depellegrin, "
"Tracey Henton, Tracey James, Traci Long DeForge, Trent Yarwood, Trevor "
"Hogue, Trey Blalock, Trey Hunner, Tryggvi Björgvinsson, Tumuult, Tushar Roy, "
"Tyler Occhiogrosso, Udo Blenkhorn, Uri Sivan, Vanja Bobas, Vantharith Oum, "
"Vaughan jenkins, Veethika Mishra, Vic King, Vickie Goode, Victor DePina, "
"Victor Grigas, Victoria Klassen, Victorien Elvinger, VIGA Manufacture, Vikas "
"Shah, Vinayak S.Kaujalgi, Vincent O’Leary, Violette Paquet, Virginia "
"Gentilini, Virginia Kopelman, Vitor Menezes, Vivian Marthell, Wayne "
"Mackintosh, Wendy Keenan, Werner Wiethege, Wesley Derbyshire, Widar Hellwig, "
"Willa Köerner, William Bettridge-Radford, William Jefferson, William "
"Marshall, William Peter Nash, William Ray, William Robins, Willow Rosenberg, "
"Winie Evers, Wolfgang Renninger, Xavier Antoviaque, Xavier Hugonet, Xavier "
"Moisant, Xueqi Li, Yancey Strickler, Yann Heurtaux, Yasmine Hajjar, Yu-Hsian "
"Sun, Yves Deruisseau, Zach Chandler, Zak Zebrowski, Zane Amiralis and Joshua "
"de Haan, ZeMarmot Open Movie"
msgstr ""
"Все остальные участники Kickstarter (в алфавитном порядке по именам): А.  "
"Ли, Аарон К. Ратбун, Аарон Стаббс, Аарон Саггс, Абдул Разак Манаф, Авраам "
"Тахериванд, Адам Крум, Адам Финер, Адам Хансен, Адам Моррис, Адам Проктер, "
"Адам Квирк, Адам Рори Портер, Адам Симмонс, Адам Тинворт, Адам Циммерман, "
"Адриан Хо, Адриан Смит, Адриан Рузак, Адриано Локонте, Аль Свейгарт, Ален "
"Имбо, Алан Грэм, Алан М. Форд, Алан Свитенбанк, Алан Вонлантен, Альберт "
"О'Коннор, Алек Фостер, Алехандро Суарес Себриан, Алекс Дегтярев, Алекс Блад, "
"Алекс С. Ион, Алекс Росс Шоу, Александр Бартл, Александр Браун, Александр "
"Бруннер, Александр Элисен, Александр Хоусон, Александр Клар, Александр "
"Нейман, Александр Плаум, Александр Вендланд, Александр Рафалович, Алексей "
"Волков, Алекси Уилер, Алексис Сево, Альфредо Луро, Али Штернбург, Алисия "
"Гибб & amp; Lunchbox Electronics, Элисон Линк, Элисон Пентекост, Алистер "
"Беттигер, Алистер Уолдер, Аликс Бернье, Аллан Каллаган, Аллисон Бреланд "
"Кротуэлл, Эллисон Джейн Смит, Альваро Хустен, Аманда Палмер, Аманда Уэтхолд, "
"Амит Багри, Амит Тикаре,Амос Блантон, Эми Септ, Анатолий Волынец, Андерс "
"Эрикссон, Энди Попп, Андре Бозе До Амарал, Андре Диксон, Андре Кут, Андре "
"Рикардо, Андре ван Руйен, Андре Уоллес, Андреа Баньякани, Андреа Пепе, "
"Андреа Пигато, Андреас Ягелунд, Андрес Гомес Казанова, Эндрю А. Фарке, Эндрю "
"Берхоу, Эндрю Херс, Эндрю Матанги, Эндрю Р. Макхью, Эндрю Тэм, Эндрю Турви, "
"Эндрю Уолш, Эндрю Уилсон, Андрей Новосельцев, Энди МакГи, Энди Рив, Энди "
"Вудс, Анжела Бретт, Анжелики Капоглоу,Ангус Кинан, Энн-Мари Скотт, Антеро "
"Гарсия, Антуан Отье, Антуан Мишар, Антон Куркин, Антон Порше, Антония "
"Фольгера, Антонио Орнелас, Антонис Триантафиллакис, издательство aois21, "
"Эйприл Джонсон, Ария Ф.  Черник, Ариан Аллан, Ариэль Кац, Арифмоманка, Арно "
"Тессье, Арним Зоммер, Ашима Бава, Эшли Элсдон, Атанасиос Диакакис, Аврора "
"Торнтон, Аурора Шаве Генри, Остин Хартсхейм, Остин Толентино, Авнер Шанан, "
"Аксель Петтерссон, Аксель Штигльбауэр, Ай Окпокам, Барб Бартковяк, Барбара "
"Линдси, Барри Дейтон, Бастиан Хоугаард, Бен Чад, Бен Доэрти, Бен Хансен, Бен "
"Наттолл, Бен Розенталь, Бен Шеридан, Бенедикт Фойт, Бенита Цао, Бенджамин "
"Костантини, Бенджамин Демон, Бенджамин Киле, Бенджамин Пфланц, Берглинд Оск "
"Бергсдоттир, Бернардо Мигель Антунес, Бернд Нурнбергер, Бернхард Зеефельд, "
"Бет Гис, Бет Тиллингхаст, Бетани Блаунт, Билл Бонвитт, Билл Браун, Билл "
"Кигги, Билл Мейден, Билл Рафферти, Билл Скэнлон, Билл Шилдс, Билл Слэнкард, "
"Би Джей Беккер, Бьорн Фриман-Бенсон, Бьорн Отто Валлевик, Би Кей Битнер, Бо "
"Илсё Хансен, Бо Спротте Кофод, Боб Доран, Боб Рекни, Боб Стюарт, Бонни Чиу, "
"Борис Миндзак, Борис Ларюшин, Борян Чакалофф, Брэд Кик, Брэден Хассетт, "
"Брэдфорд Бенн, Брэдли Кис, Брэдли Л'Эрру, Брэди Форрест, Брэндон Макгаха, "
"Бранка Токич, Брант Андерсон, Бренда Салливан, Брендан О'Брайен, Брендан "
"Шлагель, Бретт Эббот, Бретт Гейлор, Брайан Дайсарт, Брайан Лампл, Брайан "
"Липскомб, Брайан С. Вайс, Брайан Шрейдер, Брайан Уолш, Брайан Уолш, Брук "
"Дьюкс, Брук Шрайер Ганц, Брюс Лернер, Брюс Уилсон, Бруно Буто, Бруно Гирин, "
"Брайан Мок, Брайант Даррелл, Брайс Барбато, Buzz Technology Limited, Бен Гын "
"Чжон, К. Глен Уильямс, К. Л. Коуч, Кейбл Грин, Каллум Гейр, Кэмерон "
"Каллахан, Кэмерон Колби Томсон, Кэмерон Малдер, Камилла Биссуэл/Найлнук, "
"Кэндис Робертсон, Карл Моррис, Карл Перри, Карл Ригаган ни,Карлес Матеу, "
"Карлос Корреа Лойола, Карлос Солис, Кармен Гарсия Виденхёфт, Кэрол Лонг, "
"Кэрол Марквардсен, Кэролайн Каломм, Кэролайн Майю,Кэролин Хинчлифф, Кэролин "
"Руд, Кэрри Кузинс, Кэрри Уоткинс, Кейси Хант, Кейси Милфорд, Кейси Пауэлл "
"Шортхаус, Кэт Купер, Сесили Мария, Седрик Хау, Сефн Хойл, @ShrimpingIt,Крис "
"Херст, Крис Митчелл, Крис Мускат Аццопарди, Крис Нивиаровски, Крис "
"Опперволл, Крис Стиха, Крис Торн, Крис Вебер, Крис Вулфри, Крис Забриски, "
"Кристи Рид, Кристиан Хольцбергер, Кристиан Шуберт, Кристиан Шихи, Кристиан "
"Тибо, Кристиан Виллум,Кристиан Вахтер, Кристина Беннетт, Кристина Генри, "
"Кристина Рико, Кристофер Берроуз, Кристофер Чан, Кристофер Клэй, Кристофер "
"Харрис, Кристофер Опиа, Кристофер Свенсон, Кристос Керамицис, Чак Рослоф, "
"Чутика Удомсинн, Клэр Уордл, Клэр Форрест, Клаудия Кристиани, Клаудио Галло, "
"Клаудио Руис, Клейтон Дьюи, Клемент Делорт, Клифф Черч, Клинт Лалонд, Клинт "
"О'Коннор, Коди Аллард,Коди Тейлор, Колин Эйер, Колин Кэмпбелл, Колин Дин, "
"Колин Мачлер, Коллин Крессман, Удобный кочевник, Конни Робертс, Коннор Бер, "
"Коннор Меркли, Константин Граф, Корбетт Месса, Кори Чепмен, Космические игры "
"Вомбата, Крейг Энглер, Крейг Хит, Крейг Малони, Крейг Томлер, Creative "
"Commons Уругвай, Крина Кинле, Кристиано Гоццини, Курт Макнамара, Д. С. "
"Петти, Д. Мунфайр, Д. Рохин, Д. Шульц, Дакиан Хербей, Дагмар М. Мейер,Дэн "
"Макалистер, Дэн Мор, Дэн Парсон, Дана Фриман, Дана Оспина, Дани Левисс, "
"Даниэль Бустаманте, Даниэль Деммель, Даниэль Домингес, Даниэль Дульц, "
"Даниэль Галлант, Даниэль Коссманн, Даниэль Крузе, Даниэль Морадо, Даниэль "
"Морган, Даниэль Пимли, Даниэль Сабо, Даниэль Собей, Даниэль Штайн, Даниэль "
"Вильдт, Даниэле Прати,Даниэль Мосс, Дэнни Мендоза, Дарио Тараборелли, Дариус "
"Ирвин, Дариус Уилан, Дарла Андерсон, Даша Брезинова, Дэйв Эйнскаф, Дэйв "
"Булл, Дэйв Кросби, Дэйв Игл, Дэйв Московиц, Дэйв Нитесон, Дэйв Тайллефер, "
"Дэйв Витцель, Дэвид Бейли, Дэвид Чунг, Дэвид Эрикссон, Дэвид Галлахер, Дэвид "
"Х. Бронке, Дэвид Хартли, Дэвид Хеллам, Дэвид Худ, Дэвид Хантер, Дэвид "
"Джлайетта, Дэвид Льюис, Дэвид Мейсон, Дэвид Макконвилл, Дэвид Микула, Дэвид "
"Нельсон, Дэвид Орбан, Дэвид Пэрри, Дэвид Спира, Дэвид Т.  Киндлер, Дэвид "
"Варнес, Дэвид Уайли, Дэвид Уормли, Дебора Нас, Денис Джин, Деннис Страуб, "
"Деннис Уиттл, Денвер Джинджерич, Дерек Слейтер, Девон Кук, Диана Пасек-"
"Аткинсон, Диана Джонстон Грейвз, Диана К. Ковач, Дайана Траут, Дидерик ван "
"Вингерден, Диего Куэвас, Диего Де Ла Круз, Димитрие Григореску, Дина Мари "
"Родригес, Дайна Фабела, Дирк Хаун, Дирк Кифер, Дирк Луп, DJ Fusion "
"радиопередача FuseBox, Дом Юркевиц, Дом Лейн, Доми Эндерс, Доминго Галлардо, "
"Доминик де Хаас, Доминик Караджян, Донгпо Денг, Доннован Найт, Дор де "
"Флайнс, Даг Фицпатрик, Даг Гувер, Дуглас Крейвер, Дуглас Ван Кэмп, Дуглас "
"Ван Хоувелинг,Dr.  Брэддли, Дрю Спенсер, Дункан Сэмпл, Дюран Д'суза, Дилан "
"Филд, Э. К. Хамфрис, Имон Каддиган, Эрлин Смит, Эден Сарид, Эден Сподек, "
"Эдуардо Белиншон, Эдуардо Кастро, Эдвин Вандам, Эйнар Йоргенсен, Эйнар "
"Брендсдаль, Элад Видер, Элар Хальяс, Елена Валгалла, Эли Доран, Элиас Бучи, "
"Эли Калхун, Элизабет Холлоуэй, Эллен Бюхер, Эллен Кайе-Чевелдайофф, Элли "
"Верхулст, Элрой Фернандеш, Эмери Херст Микель, Эмили Катедраль, Энрике "
"Мандухано Р. , Эрик Астор, Эрик Аксельрод, Эрик Селест, Эрик Финкенбинер, "
"Эрик Хеллман, Эрик Штайер, Эрика Флетчер, Эрик Хедман, Эрик Линдхольм "
"Бундгаард, Эрика Рид, Эрин Хоули, Эрин Маккин из Вордника, Эрнест Ризнер, "
"Эрван Буссе, Эрвин Белл, Этан Селери, Этьен Жилли, Юджин Саблин, Эван "
"Тангман, Эвонн Окафор, Евтим Папушев, Фабьен Камби, Фабио Натали, Fauxton "
"Software, Феликс Дейерляйн, Феликс Гебауэр, Феликс Максимилиано Обес, Феликс "
"Шмидт, Феликс Зефир Сяо, Лаборатория питания Ferdies, Фернан Дешамбо, Филип "
"Родригес, Филиппо Тосо, Фиона Макалистер, фиона. мак. uk, Этаж Схеффер, "
"Флоран Дарро, Флориан Анель, Флориан Шнайдер, Флойд Уайлд, Foxtrot Games, "
"Фрэнсис Кларк, Франсиско Ривас-Портильо, Франсуа Декери, Франсуа Грей, "
"Франсуа Грос, Франсуа Пеллетье, Свободный д Бененсон,Фредерик Абелла, "
"Фредерик Шютц, Фредрик Экелунд, Фуми Ямадзаки, Габор Суки-Тот, Габриэль "
"Стаплес, Габриэль Вехар Валенсуэла,Гал Буки, Гарет Джордан, Гаррет Хит, Гари "
"Энсон, Гари Форстер, Гатьен де Брукер, Гаурав Капил, Готье де Валенсарт, "
"Гэвин Грэй, Гэвин Ромиг-Кох, Джефф Вуд, Джеффри Лер, Джордж Байер IV, Джордж "
"Де Брюин, Джордж Лоуи, Джордж Страхов, Жерар Горман, Джеронимо де ла Лама, "
"Джанпаоло Рандо, Гил Стендиг, Джино Чинголани Трукко, Джованна Сала, Глен "
"Моффат, Гленн Д. Джонс, Гленн Отис Браун, Global Lives Project, Горм Лай, "
"Говиндараджан Умакантан, Грэм Берд, Грэм Фримен, Грэм Хит, Грэм Джонс, Грэм "
"Смит-Гордон, Грэм Воулз, Грег Бродский, Грег Мэлоун, Грегуар Детрез, Грегори "
"Шевалли, Грегори Флинн, Грит Маттиас, Ги Лубак, Гийом Ришар, Густаво Ваз де "
"Карвальо Гонсалвес, Густин Джонсон, Гвен Франк, Гвилим Лукас, Хагген Со, "
"Хокон Т. Сондерланд, Хамид Ларби, Хамиш Макьюэн, Ханнес Лео, Ханс Бикхоф, "
"Ханс де Раад, Ханс Вд Хорст, Гарольд ван Инген, Гарольд Уотсон, Гарри "
"Чепмен, Гарри Качка, Гарри Торк, Хейден Гласс, Хейли Розенблюм, Хизер Лесон, "
"Хелен Крисп, Хелен Мишо, Хелен Кубейн, Хелле Рекдаль Шёнеманн, Энрике Флаш "
"Латорре Морено, Генри Финн, Генри Кайзер, Генри Лахор,Генри Штайнгесер, "
"Герман Паар, Хилари Миллер, Хиронори Куриаки, Холли Дайкс, Холли Лайн, "
"Хуберт Гертис, Хью Гинен, Хамбл Дейзи, Хюппе Кит, Йен Дэвидсон, Йен Капстик, "
"Йен Джонсон, Йен Аптон, Икаро Феррачини, Игорь Леско, Имран Хайдер, Инма де "
"ла Торре, Айрис Брест, Ирвин Мадриага, Исаак Сандальян, Исайя Таненбаум, "
"Иван Ф. Виллануэва Б.., Джей П. Клевердон, Яакко Таммела младший, Яцек "
"Даркен Голембиовски, Джек Харт, Джеки Худ, Джейкоб Данте Леффлер, Хайме "
"Перла, Хайме Ву, Джейк Кэмпбелл, Джейк Лотерман, Джейкс Роулинсон, Джеймс "
"Алленспач, Джеймс Чески, Джеймс Клоос, Джеймс Дочерти, Джеймс Элларс, Джеймс "
"К Вуд, Джеймс Тайлер, Джейми Финлей, Джейми Стивенс, Джамиль Хатиб, Ян "
"Эллисон, Ян Гондол, Ян Сепп, Ян Зуппингер, Джейн Финетт, Джейн Лофтон, Джейн "
"Мейсон,Джейн Парк, Янош Ковач, Ясмина Бричич, Джейсон Блассо, Джейсон Чу, "
"Джейсон Коул, Джейсон Е. Баркелу, Джейсон Хиббетс, Джейсон Оуэн, Джейсон "
"Сигал, Джей М Уильямс, Джаззи Беар Браун, Джей Си Лара, Жан-Батист Карре, "
"Жан-Филипп Дюфрен, Жан-Филипп Туркотт, Жан-Ив Хемлин, Жанетт Фрей, Джефф "
"Этвуд, Джефф Де Канья, Джефф Донохью, Джефф Эдвардс, Джефф Хиллнбранд,Джефф "
"Лоу, Джефф Расалла, Джефф Ски Кинси, Джефф Смит, Джеффри Л Такер, Джеффри "
"Мейер, Джен Гарсия, Дженс Эрат, Джеппе Багер Скьернинг, Джереми Дуде, "
"Джереми Рассел, Джереми Сабо, Джереми Заудер, Ерко Грубишич, Джером Глакен, "
"Жером Мизерет, Джессика Дикинсон Гудман, Джессика Литман, Джессика Маккей, "
"Джесси Кейт Шинглер, Хесус Лонгас Гамарра, Хесус Марин, Джим Мэтт, Джим "
"Мелой, Джим О'Флаэрти, Джим Пеллегрини, Джим Титтслер, Джимми Алениус, Иржи "
"Марек, Джо Аллум, Йоахим Брэндон ЛеБлан, Йоахим Пилеборг, Йоахим фон Гетц, "
"Йоаким Банг Ларсен, Джоан Рье, Джоанна Пенн, Жуан Алмейда, Йохен Мютш, Джоди "
"Сандфорт, Джо Кардильо, Джо Карпита, Джо Моросс, Йорг Фрик, Йохан Адда, "
"Йохан Миузен, Йоханнес Фёрстнер, Йоханнес Визинтини, Джон Бенфилд, Джон "
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"Маниккавасакам Раджасекар, Марк Богонович,Марк Харпстер, Марк Марти, Марк "
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"Марио Р. Хемсли, доктор медицины, Марисса Демерс, Марк Чандлер, Марк Коэн, "
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"Перот, Марк Ридер, Марк Спикетт, Марк Винсент Адамс, Марк Вакс, Марк "
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"Мартти Реммелгас, Мартин Эгглтон, Мартин Льюис, Мэри Эллен Дэвис, Мэри "
"Хикок, Мэри Хесс, Мэри Ми, Масахиро Такаги, Мэйсон Ду, Massimo V. A. "
"Манзари, Матиас Бавай, Матиас Николайсен Кьергаард, Матиас Крук, Матия "
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"Адаптивные приложения Handy Apps, LLC, Маттиас Аксель,Макс Грин, Макс "
"Коссац, Макс Лупо, Макс Темкин, Макс ван Балгой, Медерик Дроз-дит-Бюссе, "
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"Хабичер, Майк Малони, Майк Масник, Майк МакДэниел, Майк Пурарян, Майк "
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"Овесен, Миколай Подляшевский, Милли Гонсалес, Минди Ловелл, Минди Лин, Мирко "
"<quote>Макро</quote> Фихтнер, Митч Фезерстон, Митчелл Адамс, Молика Оум, "
"Молли Шаффер Ван Хоувелинг, Моника Мора, Морган Лумис, Мориц Шуберт, миссис "
"Ван Хоувелинг.  Паганини, Мушин Шиллинг, Мустафа К Калик, доктор медицины, "
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"Ян Паувелс, Playground Inc, Помакс, Попено, Пухиу Ноенаут, Прилуцкий Кирилл, "
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