From: Petter Reinholdtsen <pere@hungry.com>
Date: Sun, 11 Oct 2020 14:57:33 +0000 (+0200)
Subject: Update POT file.
X-Git-Tag: nb-printed-2021-01-24~404
X-Git-Url: https://pere.pagekite.me/gitweb/text-destroy-surveillance.git/commitdiff_plain/52dfafba22ceecf644daef45ee4ab65fa6260bc4?hp=c212b589f5164c14525fcd04a34b5d6ac47d7518

Update POT file.
---

diff --git a/po/how-to-destroy-surveillance-capitalism.pot b/po/how-to-destroy-surveillance-capitalism.pot
index f44651a..f247332 100644
--- a/po/how-to-destroy-surveillance-capitalism.pot
+++ b/po/how-to-destroy-surveillance-capitalism.pot
@@ -7,7 +7,7 @@
 msgid ""
 msgstr ""
 "Project-Id-Version: How to Destroy Surveillance Capitalism n/a\n"
-"POT-Creation-Date: 2020-09-07 22:34+0200\n"
+"POT-Creation-Date: 2020-10-11 16:56+0200\n"
 "PO-Revision-Date: YEAR-MO-DA HO:MI+ZONE\n"
 "Last-Translator: FULL NAME <EMAIL@ADDRESS>\n"
 "Language-Team: LANGUAGE <LL@li.org>\n"
@@ -22,7 +22,7 @@ msgid "en"
 msgstr ""
 
 #. type: Content of: <book><chapter><title>
-#: complete-book.xml:6 complete-book.xml:65
+#: complete-book.xml:6 complete-book.xml:71
 msgid "How to Destroy Surveillance Capitalism"
 msgstr ""
 
@@ -47,21 +47,37 @@ msgstr ""
 msgid ""
 "<publisher> <publishername>Petter Reinholdtsen</publishername> <placeholder "
 "type=\"address\" id=\"0\"/> </publisher> <copyright> <year>2020</year> "
+"<holder>Cory Doctorow</holder> </copyright> <copyright> <year>2020</year> "
 "<holder>Petter Reinholdtsen</holder> </copyright>"
 msgstr ""
 
 #. type: Content of: <book><bookinfo><legalnotice><para>
-#: complete-book.xml:27
+#: complete-book.xml:32
 msgid "How to Destroy Surveillance Capitalism by Cory Doctorow."
 msgstr ""
 
 #. type: Content of: <book><bookinfo><legalnotice><para>
-#: complete-book.xml:30
+#: complete-book.xml:35
 msgid "Published by Petter Reinholdtsen."
 msgstr ""
 
+#. type: Content of: <book><bookinfo><legalnotice><para>
+#: complete-book.xml:39
+msgid "ISBN 978-82-93828-05-1 (hard cover)"
+msgstr ""
+
+#. type: Content of: <book><bookinfo><legalnotice><para>
+#: complete-book.xml:42
+msgid "ISBN 978-82-93828-06-8 (paperback)"
+msgstr ""
+
+#. type: Content of: <book><bookinfo><legalnotice><para>
+#: complete-book.xml:45
+msgid "ISBN 978-82-93828-07-5 (ePub)"
+msgstr ""
+
 #. type: Content of: <book><bookinfo><legalnotice><para><inlinemediaobject>
-#: complete-book.xml:34
+#: complete-book.xml:50
 msgid ""
 "<imageobject> <imagedata fileref=\"images/cc.png\" contentdepth=\"3em\" "
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@@ -70,17 +86,17 @@ msgid ""
 msgstr ""
 
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-#: complete-book.xml:41
+#: complete-book.xml:57
 msgid "Creative Commons, Some rights reserved"
 msgstr ""
 
 #. type: Content of: <book><bookinfo><legalnotice><para>
-#: complete-book.xml:33
+#: complete-book.xml:49
 msgid "<placeholder type=\"inlinemediaobject\" id=\"0\"/>"
 msgstr ""
 
 #. type: Content of: <book><bookinfo><legalnotice><para>
-#: complete-book.xml:47
+#: complete-book.xml:63
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 "This book is licensed under a Creative Commons license. This license permits "
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@@ -88,28 +104,13 @@ msgid ""
 "<ulink url=\"https://creativecommons.org/licenses/by-nd/4.0/\"/>."
 msgstr ""
 
-#. type: Content of: <book><bookinfo><legalnotice><para>
-#: complete-book.xml:54
-msgid "ISBN 978-82-93828-05-1 (hard cover)"
-msgstr ""
-
-#. type: Content of: <book><bookinfo><legalnotice><para>
-#: complete-book.xml:57
-msgid "ISBN 978-82-93828-06-8 (paperback)"
-msgstr ""
-
-#. type: Content of: <book><bookinfo><legalnotice><para>
-#: complete-book.xml:60
-msgid "ISBN 978-82-93828-07-5 (ePub)"
-msgstr ""
-
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:67
+#: complete-book.xml:73
 msgid "The net of a thousand lies"
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-#: complete-book.xml:69
+#: complete-book.xml:75
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 "The most surprising thing about the rebirth of flat Earthers in the 21st "
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@@ -119,7 +120,7 @@ msgid ""
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+#: complete-book.xml:83
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 "But today, when elementary schools routinely dangle GoPro cameras from "
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@@ -129,7 +130,7 @@ msgid ""
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 "Likewise for white nationalism and eugenics: In an age where you can become "
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@@ -138,7 +139,7 @@ msgid ""
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 "We are living through a golden age of both readily available facts and "
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@@ -146,7 +147,7 @@ msgid ""
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+#: complete-book.xml:115
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+#: complete-book.xml:122
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 "Anti-vax has been around since the first vaccines, but the early "
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@@ -182,14 +183,14 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:125
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 "So can these far-fetched conspiracy theorists really be succeeding on the "
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 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:129
+#: complete-book.xml:135
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 "Some people think so. Today, there is a widespread belief that machine "
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@@ -207,7 +208,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:145
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 "But what if there’s another explanation? What if it’s the material "
 "circumstances, and not the arguments, that are making the difference for "
@@ -228,7 +229,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:160
+#: complete-book.xml:166
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 "If it’s trauma and not contagion — material conditions and not ideology — "
 "that is making the difference today and enabling a rise of repulsive "
@@ -239,7 +240,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:168
+#: complete-book.xml:174
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 "Belief in conspiracy is a raging fire that has done real damage and poses "
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@@ -253,7 +254,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:180
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 "But firefighting is reactive. We need fire "
 "<emphasis>prevention</emphasis>. We need to strike at the traumatic material "
@@ -262,7 +263,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:186
+#: complete-book.xml:192
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 "There’s no shortage of proposals to address this. From the EU’s <ulink "
 "url=\"https://edri.org/tag/terreg/\">Terrorist Content Regulation</ulink>, "
@@ -276,7 +277,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:197
+#: complete-book.xml:203
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 "There’s a critical piece missing from the debate, though. All these "
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@@ -288,7 +289,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:207
+#: complete-book.xml:213
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 "Figuring out what we want our tech to look like is crucial if we’re going to "
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@@ -298,19 +299,19 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:215
+#: complete-book.xml:221
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 "I want us to choose wisely. Taming Big Tech is integral to fixing the "
 "internet, and for that, we need digital rights activism."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:219
+#: complete-book.xml:225
 msgid "Digital rights activism, a quarter-century on"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:221
+#: complete-book.xml:227
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 "Digital rights activism is more than 30 years old now. The Electronic "
 "Frontier Foundation turned 30 this year; the Free Software Foundation "
@@ -333,7 +334,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:242
+#: complete-book.xml:248
 msgid ""
 "The latest version of this critique comes in the form of <quote>surveillance "
 "capitalism,</quote> a term coined by business professor Shoshana Zuboff in "
@@ -357,7 +358,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:263
+#: complete-book.xml:269
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 "What’s more, I think that her incorrect diagnosis will lead us down a path "
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@@ -365,12 +366,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:269
+#: complete-book.xml:275
 msgid "Tech exceptionalism, then and now"
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-#: complete-book.xml:271
+#: complete-book.xml:277
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@@ -387,7 +388,7 @@ msgid ""
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 "In the decades since, accusations of <quote>tech exceptionalism</quote> have "
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@@ -398,7 +399,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
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 "From my perspective, the digital rights movement has remained stationary "
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@@ -411,7 +412,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:305
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 "The <quote>surveillance capitalism</quote> critique recasts the digital "
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@@ -422,17 +423,17 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:313
+#: complete-book.xml:319
 msgid "But tech exceptionalism is a sin no matter who practices it."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:316
+#: complete-book.xml:322
 msgid "Don’t believe the hype"
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 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:318
+#: complete-book.xml:324
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 "You’ve probably heard that <quote>if you’re not paying for the product, "
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@@ -444,7 +445,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:328
+#: complete-book.xml:334
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 "The fear of surveillance capitalism starts from the (correct)  presumption "
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@@ -458,7 +459,7 @@ msgid ""
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 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:340
+#: complete-book.xml:346
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 "Surveillance capitalism assumes that because advertisers buy a lot of what "
 "Big Tech is selling, Big Tech must be selling something real. But Big Tech’s "
@@ -468,7 +469,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:347
+#: complete-book.xml:353
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 "Being watched changes your behavior, and not for the better. It creates "
 "risks for our social progress. Zuboff’s book features beautifully wrought "
@@ -483,12 +484,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:361
+#: complete-book.xml:367
 msgid "What is persuasion?"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:363
+#: complete-book.xml:369
 msgid ""
 "To understand why you shouldn’t worry about mind-control rays — but why you "
 "<emphasis>should</emphasis> worry about surveillance "
@@ -497,7 +498,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
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 "Google, Facebook, and other surveillance capitalists promise their customers "
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@@ -508,14 +509,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><blockquote><para>
-#: complete-book.xml:378
+#: complete-book.xml:384
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 "The impact of dominance far exceeds the impact of manipulation and should be "
 "central to our analysis and any remedies we seek."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:383
+#: complete-book.xml:389
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 "But there’s little evidence that this is happening. Instead, the predictions "
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@@ -525,12 +526,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><title>
-#: complete-book.xml:390
+#: complete-book.xml:396
 msgid "1. Segmenting"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
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 "If you’re selling diapers, you have better luck if you pitch them to people "
 "in maternity wards. Not everyone who enters or leaves a maternity ward just "
@@ -542,7 +543,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
-#: complete-book.xml:403
+#: complete-book.xml:409
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 "Surveillance capitalism is segmenting times a billion. Diaper vendors can go "
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@@ -557,22 +558,22 @@ msgid ""
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 msgid "It doesn’t deprive you of your free will. It doesn’t trick you."
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@@ -585,7 +586,7 @@ msgid ""
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 "But this is an inexact and thus wasteful practice. The union organizer can’t "
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@@ -597,7 +598,7 @@ msgid ""
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+#: complete-book.xml:453
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 "Because targeting improves the yields on political pitches, it can "
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@@ -610,7 +611,7 @@ msgid ""
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 "But the personal accounts of those who have come out tell a different story "
 "where people who long harbored a secret about their gender were emboldened "
@@ -633,12 +634,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><title>
-#: complete-book.xml:476
+#: complete-book.xml:482
 msgid "2. Deception"
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@@ -652,7 +653,7 @@ msgid ""
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@@ -664,7 +665,7 @@ msgid ""
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 "Sometimes, online deception involves replacing someone’s correct beliefs "
 "with incorrect ones, as it does in the anti-vaccination movement, whose "
@@ -674,7 +675,7 @@ msgid ""
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 "displace a true belief. When my daughter contracted head lice at daycare, "
@@ -687,7 +688,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
-#: complete-book.xml:518
+#: complete-book.xml:524
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 "This is pernicious and difficult — and it’s also the kind of thing the "
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@@ -705,12 +706,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><title>
-#: complete-book.xml:535
+#: complete-book.xml:541
 msgid "3. Domination"
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-#: complete-book.xml:537
+#: complete-book.xml:543
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 "Surveillance capitalism is the result of monopoly. Monopoly is the cause, "
 "and surveillance capitalism and its negative outcomes are the effects of "
@@ -721,7 +722,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
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 "One example of how monopolism aids in persuasion is through dominance: "
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@@ -736,7 +737,7 @@ msgid ""
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 "Zuboff calls surveillance capitalism a <quote>rogue capitalism</quote> whose "
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 #. type: Content of: <book><chapter><sect1><sect2><title>
-#: complete-book.xml:586
+#: complete-book.xml:592
 msgid "4. Bypassing our rational faculties"
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+#: complete-book.xml:594
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 "<emphasis>This</emphasis> is the good stuff: using machine learning, "
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@@ -780,7 +781,7 @@ msgid ""
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-#: complete-book.xml:594
+#: complete-book.xml:600
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 "Some of these techniques have proven devastatingly effective (if only in the "
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@@ -795,7 +796,7 @@ msgid ""
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 "manipulate us through many techniques, such as presenting players with a "
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@@ -820,7 +821,7 @@ msgid ""
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+#: complete-book.xml:634
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 "But surveillance capitalism’s margins on behavioral modification "
 "suck. Tripling the rate at which someone buys a widget sounds great <ulink "
@@ -885,7 +886,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
-#: complete-book.xml:684
+#: complete-book.xml:690
 msgid ""
 "Slot machines’ high returns mean that they can be profitable just by "
 "draining the fortunes of the small rump of people who are pathologically "
@@ -904,7 +905,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><sect2><para>
-#: complete-book.xml:702
+#: complete-book.xml:708
 msgid ""
 "The vulnerability of small segments of the population to dramatic, efficient "
 "corporate manipulation is a real concern that’s worthy of our attention and "
@@ -912,12 +913,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:709
+#: complete-book.xml:715
 msgid "If data is the new oil, then surveillance capitalism’s engine has a leak"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:712
+#: complete-book.xml:718
 msgid ""
 "This adaptation problem offers an explanation for one of surveillance "
 "capitalism’s most alarming traits: its relentless hunger for data and its "
@@ -927,7 +928,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:719
+#: complete-book.xml:725
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 "Zuboff observes this phenomenon and concludes that data must be very "
 "valuable if surveillance capitalism is so hungry for it. (In her words: "
@@ -944,14 +945,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:734
+#: complete-book.xml:740
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 "Of course, all of Big Tech’s persuasion techniques work in concert with one "
 "another, and collecting data is useful beyond mere behavioral trickery."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:739
+#: complete-book.xml:745
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 "If someone wants to recruit you to buy a refrigerator or join a pogrom, they "
 "might use profiling and targeting to send messages to people they judge to "
@@ -967,7 +968,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:753
+#: complete-book.xml:759
 msgid ""
 "Each phase of this process benefits from surveillance: The more data they "
 "have, the more precisely they can profile you and target you with specific "
@@ -977,7 +978,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:760
+#: complete-book.xml:766
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 "Also, the more data they have, the better they can craft deceptive messages "
 "— if I know that you’re into genealogy, I might not try to feed you "
@@ -987,7 +988,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:767
+#: complete-book.xml:773
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 "Facebook also helps you locate people who have the same odious or antisocial "
 "views as you. It makes it possible to find other people who want to carry "
@@ -999,7 +1000,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:777
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 "There is one way in which targeted advertising uniquely benefits those "
 "advocating for socially unacceptable causes: It is invisible.  Racism is "
@@ -1015,7 +1016,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:792
+#: complete-book.xml:798
 msgid ""
 "But even if you wanted to advertise your Nazi movement on a billboard or "
 "prime-time TV or the sports section, you would struggle to find anyone "
@@ -1025,7 +1026,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:800
+#: complete-book.xml:806
 msgid ""
 "Targeted ads solve this problem: On the internet, every ad unit can be "
 "different for every person, meaning that you can buy ads that are only shown "
@@ -1038,7 +1039,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:811
+#: complete-book.xml:817
 msgid ""
 "Online ads are placed by algorithms that broker between a diverse ecosystem "
 "of self-serve ad platforms that anyone can buy an ad through, so the Nazi ad "
@@ -1053,7 +1054,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:825
+#: complete-book.xml:831
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 "These layers of indirection between advertisers and publishers serve as "
 "moral buffers: Today’s moral consensus is largely that publishers shouldn’t "
@@ -1063,7 +1064,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:833
+#: complete-book.xml:839
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 "Data has a complex relationship with domination. Being able to spy on your "
 "customers can alert you to their preferences for your rivals and allow you "
@@ -1071,7 +1072,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:838
+#: complete-book.xml:844
 msgid ""
 "More importantly, if you can dominate the information space while also "
 "gathering data, then you make other deceptive tactics stronger because it’s "
@@ -1082,7 +1083,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:847
+#: complete-book.xml:853
 msgid ""
 "If you’re a Nazi who wants to ensure that your prospects primarily see "
 "deceptive, confirming information when they search for more, you can improve "
@@ -1094,7 +1095,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:856
+#: complete-book.xml:862
 msgid ""
 "Surveillance capitalists are like stage mentalists who claim that their "
 "extraordinary insights into human behavior let them guess the word that you "
@@ -1103,7 +1104,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:863
+#: complete-book.xml:869
 msgid ""
 "Or perhaps they’re more like pick-up artists, the misogynistic cult that "
 "promises to help awkward men have sex with women by teaching them "
@@ -1114,7 +1115,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:871
+#: complete-book.xml:877
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 "Some pick-up artists eventually manage to convince women to go home with "
 "them, but it’s not because these men have figured out how to bypass women’s "
@@ -1127,7 +1128,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:882
+#: complete-book.xml:888
 msgid ""
 "Pick-up artists <emphasis>believe</emphasis> they have figured out a secret "
 "back door that bypasses women’s critical faculties, but they haven’t. Many "
@@ -1138,7 +1139,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:891
+#: complete-book.xml:897
 msgid ""
 "Pick-up artists are proof that people can believe they have developed a "
 "system of mind control <emphasis>even when it doesn’t "
@@ -1158,7 +1159,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:909
+#: complete-book.xml:915
 msgid ""
 "Department store pioneer John Wanamaker is said to have lamented, "
 "<quote>Half the money I spend on advertising is wasted; the trouble is I "
@@ -1170,12 +1171,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:919
+#: complete-book.xml:925
 msgid "What is Facebook?"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:921
+#: complete-book.xml:927
 msgid ""
 "Facebook is heralded as the origin of all of our modern plagues, and it’s "
 "not hard to see why. Some tech companies want to lock their users in but "
@@ -1189,7 +1190,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:933
+#: complete-book.xml:939
 msgid ""
 "Facebook’s surveillance regime is really without parallel in the Western "
 "world. Though Facebook tries to prevent itself from being visible on the "
@@ -1204,14 +1205,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><blockquote><para>
-#: complete-book.xml:947
+#: complete-book.xml:953
 msgid ""
 "Big Tech is able to practice surveillance not just because it is tech but "
 "because it is <emphasis>big</emphasis>."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:952
+#: complete-book.xml:958
 msgid ""
 "Facebook offers similar tools to app developers, so the apps — games, fart "
 "machines, business review services, apps for keeping abreast of your kid’s "
@@ -1225,7 +1226,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:963
+#: complete-book.xml:969
 msgid ""
 "Though it’s easy to integrate the web with Facebook — linking to news "
 "stories and such — Facebook products are generally not available to be "
@@ -1239,7 +1240,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:975
+#: complete-book.xml:981
 msgid ""
 "And Facebook is incredibly popular, with 2.3 billion claimed users (though "
 "many believe this figure to be inflated). Facebook has been used to organize "
@@ -1252,14 +1253,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:986
+#: complete-book.xml:992
 msgid ""
 "To understand what role Facebook plays in the formulation and mobilization "
 "of antisocial movements, we need to understand the dual nature of Facebook."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:991
+#: complete-book.xml:997
 msgid ""
 "Because it has a lot of users and a lot of data about those users, Facebook "
 "is a very efficient tool for locating people with hard-to-find traits, the "
@@ -1276,7 +1277,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1006
+#: complete-book.xml:1012
 msgid ""
 "Facebook makes finding people shopping for refrigerators a "
 "<emphasis>lot</emphasis> easier. It can target ads to people who’ve "
@@ -1293,7 +1294,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1022
+#: complete-book.xml:1028
 msgid ""
 "Facebook also makes it a lot easier to find people who have the same rare "
 "disease as you, which might have been impossible in earlier eras — the "
@@ -1304,7 +1305,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1030
+#: complete-book.xml:1036
 msgid ""
 "Facebook also makes it much easier to find people who hold the same rare "
 "political beliefs as you. If you’ve always harbored a secret affinity for "
@@ -1319,7 +1320,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1043
+#: complete-book.xml:1049
 msgid ""
 "All of this presents a dilemma for Facebook: Targeting makes the company’s "
 "ads more effective than traditional ads, but it also lets advertisers see "
@@ -1333,7 +1334,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1054
+#: complete-book.xml:1060
 msgid ""
 "To make things worse, many Facebook groups spark precious little "
 "discussion. Your little-league soccer team, the people with the same rare "
@@ -1344,7 +1345,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1062
+#: complete-book.xml:1068
 msgid ""
 "With nothing but <quote>organic</quote> discussion, Facebook would not "
 "generate enough traffic to sell enough ads to make the money it needs to "
@@ -1353,7 +1354,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1068
+#: complete-book.xml:1074
 msgid ""
 "So Facebook has to gin up traffic by sidetracking its own forums: Every time "
 "Facebook’s algorithm injects controversial materials — inflammatory "
@@ -1366,7 +1367,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1079
+#: complete-book.xml:1085
 msgid ""
 "Facebook <emphasis>can</emphasis> modify our behavior but only in a couple "
 "of trivial ways. First, it can lock in all your friends and family members "
@@ -1379,7 +1380,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1090
+#: complete-book.xml:1096
 msgid ""
 "This is why Facebook’s targeting systems — both the ones it shows to "
 "advertisers and the ones that let users find people who share their "
@@ -1391,7 +1392,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1100
+#: complete-book.xml:1106
 msgid ""
 "The more time you spend on Facebook, the more ads it gets to show you. The "
 "solution to Facebook’s ads only working one in a thousand times is for the "
@@ -1405,12 +1406,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:1112
+#: complete-book.xml:1118
 msgid "Monopoly and the right to the future tense"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1114
+#: complete-book.xml:1120
 msgid ""
 "Zuboff and her cohort are particularly alarmed at the extent to which "
 "surveillance allows corporations to influence our decisions, taking away "
@@ -1419,7 +1420,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1121
+#: complete-book.xml:1127
 msgid ""
 "It’s true that advertising can tip the scales one way or another: When "
 "you’re thinking of buying a fridge, a timely fridge ad might end the search "
@@ -1432,7 +1433,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1132
+#: complete-book.xml:1138
 msgid ""
 "By contrast, Zuboff is rather sanguine about 40 years of lax antitrust "
 "practice that has allowed a handful of companies to dominate the internet, "
@@ -1443,7 +1444,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1140
+#: complete-book.xml:1146
 msgid ""
 "However, if we are to be alarmed that we might lose the right to choose for "
 "ourselves what our future will hold, then monopoly’s nonspeculative, "
@@ -1452,7 +1453,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1146
+#: complete-book.xml:1152
 msgid ""
 "Start with <quote>digital rights management.</quote> In 1998, Bill Clinton "
 "signed the Digital Millennium Copyright Act (DMCA) into law. It’s a complex "
@@ -1461,7 +1462,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1152
+#: complete-book.xml:1158
 msgid ""
 "This is a blanket ban on tampering with systems that restrict access to "
 "copyrighted works. The ban is so thoroughgoing that it prohibits removing a "
@@ -1472,7 +1473,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1160
+#: complete-book.xml:1166
 msgid ""
 "For example, Section 1201’s first major application was on DVD players as a "
 "means of enforcing the region coding built into those devices. DVD-CCA, the "
@@ -1486,7 +1487,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1172
+#: complete-book.xml:1178
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 "However, watching a lawfully produced disc in a country other than the one "
 "where you purchased it is not copyright infringement — it’s the "
@@ -1497,7 +1498,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1180
+#: complete-book.xml:1186
 msgid ""
 "The fact that a movie studio wants to charge Indians less than Americans or "
 "release in Australia later than it releases in the U.K.  has no bearing on "
@@ -1506,7 +1507,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1187
+#: complete-book.xml:1193
 msgid ""
 "So DVD and DVD player manufacturers would not be able to use accusations of "
 "abetting copyright infringement to punish manufacturers who made "
@@ -1516,7 +1517,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1195
+#: complete-book.xml:1201
 msgid ""
 "That’s where Section 1201 of the DMCA comes in: By banning tampering with an "
 "<quote>access control,</quote> the rule gave manufacturers and rights "
@@ -1526,7 +1527,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1202
+#: complete-book.xml:1208
 msgid ""
 "This is an odious scam against consumers, but as time went by, Section 1201 "
 "grew to encompass a rapidly expanding constellation of devices and services "
@@ -1534,14 +1535,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><itemizedlist><listitem><para>
-#: complete-book.xml:1210
+#: complete-book.xml:1216
 msgid ""
 "Any device with software in it contains a <quote>copyrighted work</quote> — "
 "i.e., the software."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><itemizedlist><listitem><para>
-#: complete-book.xml:1216
+#: complete-book.xml:1222
 msgid ""
 "A device can be designed so that reconfiguring the software requires "
 "bypassing an <quote>access control for copyrighted works,</quote> which is a "
@@ -1549,7 +1550,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><itemizedlist><listitem><para>
-#: complete-book.xml:1223
+#: complete-book.xml:1229
 msgid ""
 "Thus, companies can control their customers’ behavior after they take home "
 "their purchases by designing products so that all unpermitted uses require "
@@ -1557,7 +1558,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1231
+#: complete-book.xml:1237
 msgid ""
 "Section 1201 then becomes a means for manufacturers of all descriptions to "
 "force their customers to arrange their affairs to benefit the manufacturers’ "
@@ -1565,7 +1566,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1236
+#: complete-book.xml:1242
 msgid ""
 "This manifests in many ways: from a new generation of inkjet printers that "
 "use countermeasures to prevent third-party ink that cannot be bypassed "
@@ -1576,7 +1577,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1245
+#: complete-book.xml:1251
 msgid ""
 "Closer to home, Apple’s iPhones use these measures to prevent both "
 "third-party service and third-party software installation. This allows Apple "
@@ -1590,7 +1591,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1258
+#: complete-book.xml:1264
 msgid ""
 "Apple’s use of copyright locks also allows it to establish a monopoly over "
 "how its customers acquire software for their mobile devices. The App Store’s "
@@ -1602,7 +1603,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1268
+#: complete-book.xml:1274
 msgid ""
 "Crucially, Apple’s use of copyright locks gives it the power to make "
 "editorial decisions about which apps you may and may not install on your own "
@@ -1618,7 +1619,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1281
+#: complete-book.xml:1287
 msgid ""
 "Apple often justifies monopoly power over software installation in the name "
 "of security, arguing that its vetting of apps for its store means that it "
@@ -1634,7 +1635,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1295
+#: complete-book.xml:1301
 msgid ""
 "Zuboff calls surveillance capitalism a <quote>rogue capitalism.</quote> "
 "Theoreticians of capitalism claim that its virtue is that it <ulink "
@@ -1648,7 +1649,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1306
+#: complete-book.xml:1312
 msgid ""
 "If our concern is that markets cease to function when consumers can no "
 "longer make choices, then copyright locks should concern us at "
@@ -1660,12 +1661,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:1315
+#: complete-book.xml:1321
 msgid "Search order and the right to the future tense"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1317
+#: complete-book.xml:1323
 msgid ""
 "Markets are posed as a kind of magic: By discovering otherwise hidden "
 "information conveyed by the free choices of consumers, those consumers’ "
@@ -1679,7 +1680,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1329
+#: complete-book.xml:1335
 msgid ""
 "This ballot rigging is made more pernicious by the existence of monopolies "
 "over search order. Google’s search market share is about 90%. When Google’s "
@@ -1693,7 +1694,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1341
+#: complete-book.xml:1347
 msgid ""
 "Google’s algorithm is often tricked into serving disinformation as a "
 "prominent search result. But in these cases, Google isn’t persuading people "
@@ -1702,7 +1703,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1347
+#: complete-book.xml:1353
 msgid ""
 "This is true whether the search is for <quote>Are vaccines "
 "dangerous?</quote> or <quote>best restaurants near me.</quote> Most users "
@@ -1716,7 +1717,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1358
+#: complete-book.xml:1364
 msgid ""
 "Many of the questions we ask search engines have no empirically correct "
 "answers: <quote>Where should I eat dinner?</quote> is not an objective "
@@ -1730,7 +1731,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1369
+#: complete-book.xml:1375
 msgid ""
 "Google’s search dominance isn’t a matter of pure merit: The company has "
 "leveraged many tactics that would have been prohibited under classical, "
@@ -1747,7 +1748,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1385
+#: complete-book.xml:1391
 msgid ""
 "If we’re worried about giant companies subverting markets by stripping "
 "consumers of their ability to make free choices, then vigorous antitrust "
@@ -1759,7 +1760,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1395
+#: complete-book.xml:1401
 msgid ""
 "This goes for many other companies. Amazon, a classic surveillance "
 "capitalist, is obviously the dominant tool for searching Amazon — though "
@@ -1776,7 +1777,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1410
+#: complete-book.xml:1416
 msgid ""
 "Not every monopolist is a surveillance capitalist, but that doesn’t mean "
 "they’re not able to shape consumer choices in wide-ranging ways. Zuboff "
@@ -1792,7 +1793,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1425
+#: complete-book.xml:1431
 msgid ""
 "Because of its use of copyright locks, Apple’s mobile customers are not "
 "legally allowed to switch to a rival retailer for its apps if they want to "
@@ -1806,12 +1807,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:1437
+#: complete-book.xml:1443
 msgid "Monopolists can afford sleeping pills for watchdogs"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1439
+#: complete-book.xml:1445
 msgid ""
 "Only the most extreme market ideologues think that markets can self-regulate "
 "without state oversight. Markets need watchdogs — regulators, lawmakers, and "
@@ -1823,7 +1824,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1449
+#: complete-book.xml:1455
 msgid ""
 "But this kind of regulatory capture doesn’t come cheap. In competitive "
 "sectors, where rivals are constantly eroding one another’s margins, "
@@ -1832,7 +1833,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1455
+#: complete-book.xml:1461
 msgid ""
 "Many of the harms of surveillance capitalism are the result of weak or "
 "nonexistent regulation. Those regulatory vacuums spring from the power of "
@@ -1841,7 +1842,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1461
+#: complete-book.xml:1467
 msgid ""
 "Here’s an example: When firms over-collect and over-retain our data, they "
 "are at increased risk of suffering a breach — you can’t leak data you never "
@@ -1852,14 +1853,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1470
+#: complete-book.xml:1476
 msgid ""
 "But still, firms continue to over-collect and over-retain our data for three "
 "reasons:"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1474
+#: complete-book.xml:1480
 msgid ""
 "<emphasis role=\"strong\">1. They are locked in the aforementioned limbic "
 "arms race with our capacity to shore up our attentional defense systems to "
@@ -1873,7 +1874,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1486
+#: complete-book.xml:1492
 msgid ""
 "<emphasis role=\"strong\">2. They believe the surveillance capitalism "
 "story.</emphasis> Data is cheap to aggregate and store, and both proponents "
@@ -1888,7 +1889,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1499
+#: complete-book.xml:1505
 msgid ""
 "<emphasis role=\"strong\">3. The penalties for leaking data are "
 "negligible.</emphasis> Most countries limit these penalties to actual "
@@ -1901,7 +1902,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1510
+#: complete-book.xml:1516
 msgid ""
 "But the harms from breaches are much more extensive than these "
 "actual-damages rules capture. Identity thieves and fraudsters are wily and "
@@ -1914,7 +1915,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1520
+#: complete-book.xml:1526
 msgid ""
 "However, even the most ambitious privacy rules, such as the EU General Data "
 "Protection Regulation, fall far short of capturing the negative "
@@ -1924,7 +1925,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1527
+#: complete-book.xml:1533
 msgid ""
 "This tolerance of — or indifference to — data over-collection and "
 "over-retention can be ascribed in part to the sheer lobbying muscle of the "
@@ -1934,7 +1935,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1535
+#: complete-book.xml:1541
 msgid ""
 "And then there’s state surveillance, which the surveillance capitalism story "
 "dismisses as a relic of another era when the big worry was being jailed for "
@@ -1943,7 +1944,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1541
+#: complete-book.xml:1547
 msgid ""
 "But state surveillance and private surveillance are intimately related. As "
 "we saw when Apple was conscripted by the Chinese government as a vital "
@@ -1954,7 +1955,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1549
+#: complete-book.xml:1555
 msgid ""
 "Whether it’s Google being used as a location tracking tool by local law "
 "enforcement across the U.S. or the use of social media tracking by the "
@@ -1973,7 +1974,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1567
+#: complete-book.xml:1573
 msgid ""
 "Monopolism is key to the project of mass state surveillance. It’s true that "
 "smaller tech firms are apt to be less well-defended than Big Tech, whose "
@@ -1985,7 +1986,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1576
+#: complete-book.xml:1582
 msgid ""
 "A concentrated tech sector that works with authorities is a much more "
 "powerful ally in the project of mass state surveillance than a fragmented "
@@ -2001,7 +2002,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1590
+#: complete-book.xml:1596
 msgid ""
 "They can even make a good case for doing this: After all, when there are "
 "only four or five big companies in an industry, everyone qualified to "
@@ -2012,14 +2013,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><blockquote><para>
-#: complete-book.xml:1599
+#: complete-book.xml:1605
 msgid ""
 "While surveillance doesn’t cause monopolies, monopolies certainly abet "
 "surveillance."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1604
+#: complete-book.xml:1610
 msgid ""
 "Industries that are competitive are fragmented — composed of companies that "
 "are at each other’s throats all the time and eroding one another’s margins "
@@ -2030,7 +2031,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1612
+#: complete-book.xml:1618
 msgid ""
 "Surveillance combined with machine learning is supposed to be an existential "
 "crisis, a species-defining moment at which our free will is just a few more "
@@ -2040,12 +2041,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1620
+#: complete-book.xml:1626
 msgid "But that threat grows out of monopoly."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1623
+#: complete-book.xml:1629
 msgid ""
 "One of the consequences of tech’s regulatory capture is that it can shift "
 "liability for poor security decisions onto its customers and the wider "
@@ -2056,7 +2057,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1631
+#: complete-book.xml:1637
 msgid ""
 "IT is the only field in which this is practiced: No one builds a bridge or a "
 "hospital and keeps the composition of the steel or the equations used to "
@@ -2067,7 +2068,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1640
+#: complete-book.xml:1646
 msgid ""
 "The monopoly power that keeps any meaningful consequences for breaches at "
 "bay means that tech companies continue to build terrible products that are "
@@ -2079,7 +2080,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1650
+#: complete-book.xml:1656
 msgid ""
 "These bad security decisions are compounded yet again by the use of "
 "copyright locks to enforce business-model decisions against "
@@ -2090,7 +2091,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1658
+#: complete-book.xml:1664
 msgid ""
 "Recall also that these copyright locks are backstopped by legislation (such "
 "as Section 1201 of the DMCA or Article 6 of the 2001 EU Copyright Directive) "
@@ -2100,7 +2101,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1666
+#: complete-book.xml:1672
 msgid ""
 "This amounts to a manufacturer’s veto over safety warnings and "
 "criticism. While this is far from the legislative intent of the DMCA and its "
@@ -2110,7 +2111,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1674
+#: complete-book.xml:1680
 msgid ""
 "Copyright locks are a double whammy: They create bad security decisions that "
 "can’t be freely investigated or discussed. If markets are supposed to be "
@@ -2123,7 +2124,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1684
+#: complete-book.xml:1690
 msgid ""
 "And unlike mind-control rays, enforced silence over security is an "
 "immediate, documented problem, and it <emphasis>does</emphasis> constitute "
@@ -2135,7 +2136,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1693
+#: complete-book.xml:1699
 msgid ""
 "In software design, <quote>technology debt</quote> refers to old, baked-in "
 "decisions that turn out to be bad ones in hindsight. Perhaps a long-ago "
@@ -2154,7 +2155,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1711
+#: complete-book.xml:1717
 msgid ""
 "Typically, technology debt results in a technological bankruptcy: The "
 "product gets so brittle and unsustainable that it fails "
@@ -2167,7 +2168,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1722
+#: complete-book.xml:1728
 msgid ""
 "But the technology debt created by copyright locks isn’t individual debt; "
 "it’s systemic. Everyone in the world is exposed to this over-leverage, as "
@@ -2180,12 +2181,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:1734
+#: complete-book.xml:1740
 msgid "Privacy and monopoly"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1736
+#: complete-book.xml:1742
 msgid ""
 "Many tech companies are gripped by an orthodoxy that holds that if they just "
 "gather enough data on enough of our activities, everything else is possible "
@@ -2199,7 +2200,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1748
+#: complete-book.xml:1754
 msgid ""
 "Surveillance tech is far from the first industry to embrace a nonsensical, "
 "self-serving belief that harms the rest of the world, and it is not the "
@@ -2213,7 +2214,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1760
+#: complete-book.xml:1766
 msgid ""
 "This is not to say that there’s nothing wrong with Big Tech and its "
 "ideological addiction to data. While surveillance’s benefits are mostly "
@@ -2221,7 +2222,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1766
+#: complete-book.xml:1772
 msgid ""
 "There’s real irony here. The belief in surveillance capitalism as a "
 "<quote>rogue capitalism</quote> is driven by the belief that markets "
@@ -2231,7 +2232,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1773
+#: complete-book.xml:1779
 msgid ""
 "But monopolists get to do terrible things for a long time before they pay "
 "the price. Think of how concentration in the finance sector allowed the "
@@ -2248,7 +2249,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1788
+#: complete-book.xml:1794
 msgid ""
 "Big Tech is able to practice surveillance not just because it is tech but "
 "because it is <emphasis>big</emphasis>. The reason every web publisher "
@@ -2259,7 +2260,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1797
+#: complete-book.xml:1803
 msgid ""
 "The reason the world’s governments have been slow to create meaningful "
 "penalties for privacy breaches is that Big Tech’s concentration produces "
@@ -2269,14 +2270,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1805
+#: complete-book.xml:1811
 msgid ""
 "The reason that the smartest engineers in the world want to work for Big "
 "Tech is that Big Tech commands the lion’s share of tech industry jobs."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1810
+#: complete-book.xml:1816
 msgid ""
 "The reason people who are aghast at Facebook’s and Google’s and Amazon’s "
 "data-handling practices continue to use these services is that all their "
@@ -2285,7 +2286,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1816
+#: complete-book.xml:1822
 msgid ""
 "Competitive markets would weaken the companies’ lobbying muscle by reducing "
 "their profits and pitting them against each other in regulatory forums. It "
@@ -2298,19 +2299,19 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1827
+#: complete-book.xml:1833
 msgid ""
 "In other words, while surveillance doesn’t cause monopolies, monopolies "
 "certainly abet surveillance."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:1831
+#: complete-book.xml:1837
 msgid "Ronald Reagan, pioneer of tech monopolism"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1833
+#: complete-book.xml:1839
 msgid ""
 "Technology exceptionalism is a sin, whether it’s practiced by technology’s "
 "blind proponents or by its critics. Both of these camps are prone to "
@@ -2324,7 +2325,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1845
+#: complete-book.xml:1851
 msgid ""
 "To understand how tech became so monopolistic, it’s useful to look at the "
 "dawn of the consumer tech industry: 1979, the year the Apple II Plus "
@@ -2338,7 +2339,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1857
+#: complete-book.xml:1863
 msgid ""
 "Antitrust’s story began nearly a century before all that with laws like the "
 "Sherman Act, which took aim at monopolists on the grounds that monopolies "
@@ -2350,7 +2351,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1866
+#: complete-book.xml:1872
 msgid ""
 "Then came a fabulist named Robert Bork, a former solicitor general who "
 "Reagan appointed to the powerful U.S. Court of Appeals for the D.C. Circuit "
@@ -2363,7 +2364,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1876
+#: complete-book.xml:1882
 msgid ""
 "Bork was a crank, but he was a crank with a theory that rich people really "
 "liked. Monopolies are a great way to make rich people richer by allowing "
@@ -2374,7 +2375,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1884
+#: complete-book.xml:1890
 msgid ""
 "Bork’s theories were especially palatable to the same power brokers who "
 "backed Reagan, and Reagan’s Department of Justice and other agencies began "
@@ -2386,7 +2387,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1893
+#: complete-book.xml:1899
 msgid ""
 "Little by little, Bork’s theories entered the mainstream, and their backers "
 "began to infiltrate the legal education field, even putting on junkets where "
@@ -2398,7 +2399,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1903
+#: complete-book.xml:1909
 msgid ""
 "The history of Bork’s antitrust theories is a really good example of the "
 "kind of covertly engineered shifts in public opinion that Zuboff warns us "
@@ -2412,7 +2413,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1915
+#: complete-book.xml:1921
 msgid ""
 "Today, many fear that machine learning allows surveillance capitalism to "
 "sell <quote>Bork-as-a-Service,</quote> at internet speeds, so that you can "
@@ -2427,7 +2428,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1928
+#: complete-book.xml:1934
 msgid ""
 "The idea that tech forms <quote>natural monopolies</quote> (monopolies that "
 "are the inevitable result of the realities of an industry, such as the "
@@ -2442,7 +2443,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1940
+#: complete-book.xml:1946
 msgid ""
 "Indeed, the birth of the web saw a mass-extinction event for the existing "
 "giant, wildly profitable proprietary technologies that had capital, network "
@@ -2458,7 +2459,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1954
+#: complete-book.xml:1960
 msgid ""
 "Yes, tech is heavily monopolized and is now closely associated with industry "
 "concentration, but this has more to do with a matter of timing than its "
@@ -2472,7 +2473,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1966
+#: complete-book.xml:1972
 msgid ""
 "In support of this thesis, I offer the concentration that every "
 "<emphasis>other</emphasis> industry has undergone over the same period. From "
@@ -2489,7 +2490,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1981
+#: complete-book.xml:1987
 msgid ""
 "Again: When you change the laws intended to prevent monopolies and then "
 "monopolies form in exactly the way the law was supposed to prevent, it is "
@@ -2504,12 +2505,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:1993
+#: complete-book.xml:1999
 msgid "Steering with the windshield wipers"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:1995
+#: complete-book.xml:2001
 msgid ""
 "It’s been 40 years since Bork’s project to rehabilitate monopolies achieved "
 "liftoff, and that is a generation and a half, which is plenty of time to "
@@ -2521,7 +2522,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2005
+#: complete-book.xml:2011
 msgid ""
 "After 40 years of studiously ignoring antitrust analysis and enforcement, "
 "it’s not surprising that we’ve all but forgotten that antitrust exists, that "
@@ -2531,7 +2532,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2013
+#: complete-book.xml:2019
 msgid ""
 "Antitrust is a market society’s steering wheel, the control of first resort "
 "to keep would-be masters of the universe in their lanes. But Bork and his "
@@ -2544,7 +2545,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2023
+#: complete-book.xml:2029
 msgid ""
 "It’s like a 1960s science-fiction plot come to life: People stuck in a "
 "<quote>generation ship,</quote> plying its way across the stars, a ship once "
@@ -2556,12 +2557,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:2033
+#: complete-book.xml:2039
 msgid "Surveillance still matters"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2035
+#: complete-book.xml:2041
 msgid ""
 "None of this is to minimize the problems with surveillance.  Surveillance "
 "matters, and Big Tech’s use of surveillance <emphasis>is</emphasis> an "
@@ -2570,7 +2571,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2042
+#: complete-book.xml:2048
 msgid ""
 "Surveillance has become <emphasis>much</emphasis> more efficient thanks to "
 "Big Tech. In 1989, the Stasi — the East German secret police — had the whole "
@@ -2579,7 +2580,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2049
+#: complete-book.xml:2055
 msgid ""
 "Today, we know that the NSA is spying on a significant fraction of the "
 "entire world’s population, and its ratio of surveillance operatives to the "
@@ -2590,7 +2591,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2058
+#: complete-book.xml:2064
 msgid ""
 "How did the ratio of surveillable citizens expand from 1:60 to 1:10,000 in "
 "less than 30 years? It’s thanks to Big Tech. Our devices and services gather "
@@ -2612,7 +2613,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2079
+#: complete-book.xml:2085
 msgid ""
 "Let me explain that again: If one in a million people is a terrorist, then "
 "there will only be about one terrorist in a random sample of one million "
@@ -2622,7 +2623,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2087
+#: complete-book.xml:2093
 msgid ""
 "In reality, the accuracy of algorithmic terrorism detection falls far short "
 "of the 99% mark, as does refrigerator ad targeting. The difference is that "
@@ -2632,7 +2633,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2094
+#: complete-book.xml:2100
 msgid ""
 "Mass state surveillance is only feasible because of surveillance capitalism "
 "and its extremely low-yield ad-targeting systems, which require a constant "
@@ -2643,7 +2644,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2102
+#: complete-book.xml:2108
 msgid ""
 "State surveillance is no mere parasite on Big Tech, sucking up its data and "
 "giving nothing in return. In truth, the two are symbiotes: Big Tech sucks up "
@@ -2654,7 +2655,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2111
+#: complete-book.xml:2117
 msgid ""
 "To see this at work today, look no further than Amazon’s home surveillance "
 "device, the Ring doorbell, and its associated app, Neighbors. Ring — a "
@@ -2671,7 +2672,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2127
+#: complete-book.xml:2133
 msgid ""
 "In mid-2019, a series of public records requests revealed that Amazon had "
 "struck confidential deals with more than 400 local law enforcement agencies "
@@ -2685,7 +2686,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2139
+#: complete-book.xml:2145
 msgid ""
 "Ring and law enforcement have found many ways to intertwine their "
 "activities. Ring strikes secret deals to acquire real-time access to 911 "
@@ -2695,7 +2696,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2147
+#: complete-book.xml:2153
 msgid ""
 "The more the cops buzz-market the surveillance capitalist Ring, the more "
 "surveillance capability the state gets. Cops who rely on private entities "
@@ -2708,12 +2709,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:2158
+#: complete-book.xml:2164
 msgid "Dignity and sanctuary"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2160
+#: complete-book.xml:2166
 msgid ""
 "But even if we could exercise democratic control over our states and force "
 "them to stop raiding surveillance capitalism’s reservoirs of behavioral "
@@ -2721,7 +2722,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2165
+#: complete-book.xml:2171
 msgid ""
 "This is an area where Zuboff shines. Her chapter on <quote>sanctuary</quote> "
 "— the feeling of being unobserved — is a beautiful hymn to introspection, "
@@ -2729,7 +2730,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2170
+#: complete-book.xml:2176
 msgid ""
 "When you are watched, something changes. Anyone who has ever raised a child "
 "knows this. You might look up from your book (or more realistically, from "
@@ -2747,7 +2748,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2186
+#: complete-book.xml:2192
 msgid ""
 "In the digital age, our authentic selves are inextricably tied to our "
 "digital lives. Your search history is a running ledger of the questions "
@@ -2757,14 +2758,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2194
+#: complete-book.xml:2200
 msgid ""
 "To be observed in these activities is to lose the sanctuary of your "
 "authentic self."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2198
+#: complete-book.xml:2204
 msgid ""
 "There’s another way in which surveillance capitalism robs us of our capacity "
 "to be our authentic selves: by making us anxious.  Surveillance capitalism "
@@ -2777,7 +2778,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2209
+#: complete-book.xml:2215
 msgid ""
 "Our devices and services are <quote>general purpose</quote> in that they can "
 "connect anything or anyone to anything or anyone else and that they can run "
@@ -2790,7 +2791,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2219
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 msgid ""
 "All day and all night, our pockets buzz, shattering our concentration and "
 "tearing apart the fragile webs of connection we spin as we think through "
@@ -2801,12 +2802,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:2228
+#: complete-book.xml:2234
 msgid "Afflicting the afflicted"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2230
+#: complete-book.xml:2236
 msgid ""
 "The effects of surveillance on our ability to be our authentic selves are "
 "not equal for all people. Some of us are lucky enough to live in a time and "
@@ -2816,7 +2817,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2237
+#: complete-book.xml:2243
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 "But for many of us, this is not true. Recall that in living memory, many of "
 "the ways of being that we think of as socially acceptable today were once "
@@ -2828,7 +2829,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
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 "Today, these activities aren’t just decriminalized in much of the world, "
 "they’re considered normal, and the fallen prohibitions are viewed as "
@@ -2836,7 +2837,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2252
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 "How did we get from prohibition to normalization? Through private, personal "
 "activity: People who were secretly gay or secret pot-smokers or who secretly "
@@ -2851,7 +2852,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2265
+#: complete-book.xml:2271
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 "The right to choose the time and manner of these conversations was key to "
 "their success. It’s one thing to come out to your dad while you’re on a "
@@ -2861,7 +2862,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2272
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 "Without a private sphere, there’s a chance that none of these changes would "
 "have come to pass and that the people who benefited from these changes would "
@@ -2870,7 +2871,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2279
+#: complete-book.xml:2285
 msgid ""
 "The corollary is that, unless you think that our society has attained social "
 "perfection — that your grandchildren in 50 years will ask you to tell them "
@@ -2884,17 +2885,17 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2291
+#: complete-book.xml:2297
 msgid "A private realm is necessary for human progress."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:2294
+#: complete-book.xml:2300
 msgid "Any data you collect and retain will eventually leak"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2296
+#: complete-book.xml:2302
 msgid ""
 "The lack of a private life can rob vulnerable people of the chance to be "
 "their authentic selves and constrain our actions by depriving us of "
@@ -2903,7 +2904,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2302
+#: complete-book.xml:2308
 msgid ""
 "Personally identifying information is of very limited use for the purpose of "
 "controlling peoples’ minds, but identity theft — really a catchall term for "
@@ -2913,7 +2914,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2310
+#: complete-book.xml:2316
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 "Attackers are not limited to using data from one breached source, "
 "either. Multiple services have suffered breaches that exposed names, "
@@ -2927,7 +2928,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2322
+#: complete-book.xml:2328
 msgid ""
 "For example, attackers can use leaked username and password combinations to "
 "hijack whole fleets of commercial vehicles that <ulink "
@@ -2942,7 +2943,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2335
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 msgid ""
 "Attackers are endlessly inventive in the pursuit of creative ways to "
 "weaponize leaked data. One common use of leaked data is to penetrate "
@@ -2950,7 +2951,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2340
+#: complete-book.xml:2346
 msgid ""
 "Like spies, online fraudsters are totally dependent on companies "
 "over-collecting and over-retaining our data. Spy agencies sometimes pay "
@@ -2961,7 +2962,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2348
+#: complete-book.xml:2354
 msgid ""
 "The over-collection of data has a host of terrible social consequences, from "
 "the erosion of our authentic selves to the undermining of social progress, "
@@ -2971,12 +2972,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:2356
+#: complete-book.xml:2362
 msgid "Critical tech exceptionalism is still tech exceptionalism"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2359
+#: complete-book.xml:2365
 msgid ""
 "Big Tech has long practiced technology exceptionalism: the idea that it "
 "should not be subject to the mundane laws and norms of "
@@ -2986,14 +2987,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2365
+#: complete-book.xml:2371
 msgid ""
 "Tech exceptionalism got us all into a lot of trouble, so it’s ironic and "
 "distressing to see Big Tech’s critics committing the same sin."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2369
+#: complete-book.xml:2375
 msgid ""
 "Big Tech is not a <quote>rogue capitalism</quote> that cannot be cured "
 "through the traditional anti-monopoly remedies of trustbusting (forcing "
@@ -3006,7 +3007,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2379
+#: complete-book.xml:2385
 msgid ""
 "The thing is, people have been claiming to have perfected mind-control rays "
 "for centuries, and every time, it turned out to be a con — though sometimes "
@@ -3014,7 +3015,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2385
+#: complete-book.xml:2391
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 "For generations, the advertising industry has been steadily improving its "
 "ability to sell advertising services to businesses while only making "
@@ -3026,7 +3027,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2395
+#: complete-book.xml:2401
 msgid ""
 "The tech industry has made enormous improvements in the science of "
 "convincing businesses that they’re good at advertising while their actual "
@@ -3040,7 +3041,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2407
+#: complete-book.xml:2413
 msgid ""
 "It’s tempting to think that if businesses are willing to pour billions into "
 "a venture that the venture must be a good one. Yet there are plenty of times "
@@ -3056,7 +3057,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2421
+#: complete-book.xml:2427
 msgid ""
 "The claims of Big Tech’s mind-control system are full of tells that the "
 "enterprise is a con. For example, <ulink "
@@ -3070,7 +3071,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2431
+#: complete-book.xml:2437
 msgid ""
 "Big Tech’s promotional materials also claim that their algorithms can "
 "accurately perform <quote>sentiment analysis</quote> or detect peoples’ "
@@ -3086,7 +3087,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2444
+#: complete-book.xml:2450
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 "Big Tech has been so good at marketing its own supposed superpowers that "
 "it’s easy to believe that they can market everything else with similar "
@@ -3100,7 +3101,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2456
+#: complete-book.xml:2462
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 "That skepticism should infuse all of our evaluations of Big Tech and its "
 "supposed abilities, including our perusal of its patents. Zuboff vests these "
@@ -3113,7 +3114,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2466
+#: complete-book.xml:2472
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 "Patent applications take the form of a series of claims and range from broad "
 "to narrow. A typical patent starts out by claiming that its authors have "
@@ -3130,7 +3131,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2481
+#: complete-book.xml:2487
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 "What’s more, software patents are routinely granted even though the filer "
 "doesn’t have any evidence that they can do the thing claimed by the "
@@ -3139,7 +3140,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2487
+#: complete-book.xml:2493
 msgid ""
 "With these considerations in hand, it becomes obvious that the fact that a "
 "Big Tech company has patented what it <emphasis>says</emphasis> is an "
@@ -3148,7 +3149,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2494
+#: complete-book.xml:2500
 msgid ""
 "Big Tech collects our data for many reasons, including the diminishing "
 "returns on existing stores of data. But many tech companies also collect "
@@ -3160,7 +3161,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2504
+#: complete-book.xml:2510
 msgid ""
 "Data mined for predictive systems doesn’t necessarily produce these "
 "dividends. Think of Netflix: The predictive value of the data mined from a "
@@ -3173,7 +3174,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2515
+#: complete-book.xml:2521
 msgid ""
 "Businesses pursue fads to the detriment of their profits all the time, "
 "especially when the businesses and their investors are not motivated by the "
@@ -3185,7 +3186,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2524
+#: complete-book.xml:2530
 msgid ""
 "This is another harm of tech exceptionalism: The belief that more data "
 "always produces more profits in the form of more insights that can be "
@@ -3201,14 +3202,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:2538
+#: complete-book.xml:2544
 msgid ""
 "How monopolies, not mind control, drive surveillance capitalism: The "
 "Snapchat story"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2541
+#: complete-book.xml:2547
 msgid ""
 "For the first decade of its existence, Facebook competed with the social "
 "media giants of the day (Myspace, Orkut, etc.) by presenting itself as the "
@@ -3220,7 +3221,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2551
+#: complete-book.xml:2557
 msgid ""
 "Despite frequent promises that it would never collect or analyze its users’ "
 "data, Facebook periodically created initiatives that did just that, like the "
@@ -3234,7 +3235,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2563
+#: complete-book.xml:2569
 msgid ""
 "The pace at which Facebook ramped up its surveillance efforts seems to have "
 "been set by Facebook’s competitive landscape. The more competitors Facebook "
@@ -3245,7 +3246,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2571
+#: complete-book.xml:2577
 msgid ""
 "All the while, Facebook was prodigiously acquiring companies, including a "
 "company called Onavo. Nominally, Onavo made a battery-monitoring mobile "
@@ -3255,7 +3256,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2579
+#: complete-book.xml:2585
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 "Through Onavo, Facebook discovered that it was losing market share to "
 "Snapchat, an app that — like Facebook a decade before — billed itself as the "
@@ -3269,7 +3270,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2591
+#: complete-book.xml:2597
 msgid ""
 "The story of how Facebook crushed Snapchat reveals the relationship between "
 "monopoly and surveillance capitalism. Facebook combined surveillance with "
@@ -3283,12 +3284,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:2603
+#: complete-book.xml:2609
 msgid "A monopoly over your friends"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2605
+#: complete-book.xml:2611
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 "A decentralization movement has tried to erode the dominance of Facebook and "
 "other Big Tech companies by fielding <quote>indieweb</quote> alternatives — "
@@ -3297,7 +3298,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2612
+#: complete-book.xml:2618
 msgid ""
 "Fundamentally, each of these services is hamstrung by the same problem: "
 "Every potential user for a Facebook or Twitter alternative has to convince "
@@ -3309,7 +3310,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2622
+#: complete-book.xml:2628
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 "All of this has conspired to make Facebook — and other dominant platforms — "
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@@ -3317,7 +3318,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2627
+#: complete-book.xml:2633
 msgid ""
 "And yet, all of today’s tech giants came into existence despite the "
 "entrenched advantage of the companies that came before them. To understand "
@@ -3326,12 +3327,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><blockquote><para>
-#: complete-book.xml:2634
+#: complete-book.xml:2640
 msgid "The hard problem of our species is coordination."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2638
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 "<quote>Interoperability</quote> is the ability of two technologies to work "
 "with one another: Anyone can make an LP that will play on any record player, "
@@ -3343,7 +3344,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2647
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 "Interoperability is often a source of innovation and consumer benefit: Apple "
 "made the first commercially successful PC, but millions of independent "
@@ -3360,7 +3361,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2662
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 "<quote>Interoperability</quote> is often used interchangeably with "
 "<quote>standardization,</quote> which is the process when manufacturers and "
@@ -3371,7 +3372,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2670
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 "But interoperability doesn’t require standardization — indeed, "
 "standardization often proceeds from the chaos of ad hoc interoperability "
@@ -3385,7 +3386,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2681
+#: complete-book.xml:2687
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 "Beyond neutral interoperability, there is <quote>adversarial "
 "interoperability.</quote> That’s when a manufacturer makes a product that "
@@ -3395,7 +3396,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2689
+#: complete-book.xml:2695
 msgid ""
 "Probably the most familiar form of adversarial interoperability is "
 "third-party printer ink. Printer manufacturers claim that they sell printers "
@@ -3407,7 +3408,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2698
+#: complete-book.xml:2704
 msgid ""
 "Owners of printers take the position that HP and Epson and Brother are not "
 "charities and that customers for their wares have no obligation to help them "
@@ -3422,7 +3423,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2711
+#: complete-book.xml:2717
 msgid ""
 "Adversarial interoperability has played an outsized role in the history of "
 "the tech industry: from the founding of the <quote>alt.*</quote> Usenet "
@@ -3438,7 +3439,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2725
+#: complete-book.xml:2731
 msgid ""
 "Today, incumbency is seen as an unassailable advantage. Facebook is where "
 "all of your friends are, so no one can start a Facebook competitor. But "
@@ -3455,7 +3456,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2740
+#: complete-book.xml:2746
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 "Adversarial interoperability was once the norm and a key contributor to the "
 "dynamic, vibrant tech scene, but now it is stuck behind a thicket of laws "
@@ -3467,7 +3468,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2750
+#: complete-book.xml:2756
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 "In the absence of a competitive market, lawmakers have resorted to assigning "
 "expensive, state-like duties to Big Tech firms, such as automatically "
@@ -3477,7 +3478,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2758
+#: complete-book.xml:2764
 msgid ""
 "These measures put a floor under how small we can make Big Tech because only "
 "the very largest companies can afford the humans and automated filters "
@@ -3485,7 +3486,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2763
+#: complete-book.xml:2769
 msgid ""
 "But that’s not the only way in which making platforms responsible for "
 "policing their users undermines competition. A platform that is expected to "
@@ -3499,7 +3500,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2775
+#: complete-book.xml:2781
 msgid ""
 "To the extent that we are willing to let Big Tech police itself — rather "
 "than making Big Tech small enough that users can leave bad platforms for "
@@ -3512,7 +3513,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2785
+#: complete-book.xml:2791
 msgid ""
 "Ultimately, we can try to fix Big Tech by making it responsible for bad acts "
 "by its users, or we can try to fix the internet by cutting Big Tech down to "
@@ -3527,12 +3528,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:2797
+#: complete-book.xml:2803
 msgid "Fake news is an epistemological crisis"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2799
+#: complete-book.xml:2805
 msgid ""
 "Tech is not the only industry that has undergone massive concentration since "
 "the Reagan era. Virtually every major industry — from oil to newspapers to "
@@ -3541,7 +3542,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2806
+#: complete-book.xml:2812
 msgid ""
 "At the same time, every industry has become something of a tech industry as "
 "general-purpose computers and general-purpose networks and the promise of "
@@ -3550,7 +3551,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2812
+#: complete-book.xml:2818
 msgid ""
 "This phenomenon of industrial concentration is part of a wider story about "
 "wealth concentration overall as a smaller and smaller number of people own "
@@ -3560,7 +3561,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2820
+#: complete-book.xml:2826
 msgid ""
 "That means that whenever a regulator asks a question with an obvious, "
 "empirical answer (<quote>Are humans causing climate change?</quote> or "
@@ -3572,7 +3573,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2829
+#: complete-book.xml:2835
 msgid ""
 "Rich people have always played an outsized role in politics and more so "
 "since the Supreme Court’s <emphasis>Citizens United</emphasis> decision "
@@ -3583,7 +3584,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2838
+#: complete-book.xml:2844
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 "But the policy distortions of rich individuals pale in comparison to the "
 "policy distortions that concentrated industries are capable of.  The "
@@ -3594,7 +3595,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2847
+#: complete-book.xml:2853
 msgid ""
 "Concentrated industries also find it easier to collaborate on policy "
 "objectives than competitive ones. When all the top execs from your industry "
@@ -3604,7 +3605,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2854
+#: complete-book.xml:2860
 msgid ""
 "Rising through the ranks in a concentrated industry generally means working "
 "at two or three of the big companies. When there are only relatively few "
@@ -3618,7 +3619,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2866
+#: complete-book.xml:2872
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 "Highly concentrated industries also present a regulatory conundrum.  When an "
 "industry is dominated by just four or five companies, the only people who "
@@ -3631,7 +3632,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2877
+#: complete-book.xml:2883
 msgid ""
 "All this is to say that the tight social bonds, small number of firms, and "
 "regulatory capture of concentrated industries give the companies that "
@@ -3640,7 +3641,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2883
+#: complete-book.xml:2889
 msgid ""
 "This is increasingly obvious. Whether it’s payday lenders <ulink "
 "url=\"https://www.washingtonpost.com/business/2019/02/25/how-payday-lending-industry-insider-tilted-academic-research-its-favor/\">winning "
@@ -3656,7 +3657,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2897
+#: complete-book.xml:2903
 msgid ""
 "It’s really impossible to overstate what a terrifying prospect this is. We "
 "live in an incredibly high-tech society, and none of us could acquire the "
@@ -3674,7 +3675,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2914
+#: complete-book.xml:2920
 msgid ""
 "In a world as complex as this one, we have to defer to authorities, and we "
 "keep them honest by making those authorities accountable to us and binding "
@@ -3685,12 +3686,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2923
+#: complete-book.xml:2929
 msgid "Right now, it’s obviously not."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2926
+#: complete-book.xml:2932
 msgid ""
 "The past 40 years of rising inequality and industry concentration, together "
 "with increasingly weak accountability and transparency for expert agencies, "
@@ -3701,7 +3702,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2934
+#: complete-book.xml:2940
 msgid ""
 "For example, it’s been decades since Exxon’s own scientists concluded that "
 "its products would render the Earth uninhabitable by humans. And yet those "
@@ -3714,7 +3715,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2945
+#: complete-book.xml:2951
 msgid ""
 "The collapse of the credibility of our systems for divining and upholding "
 "truths has left us in a state of epistemological chaos.  Once, most of us "
@@ -3725,7 +3726,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2954
+#: complete-book.xml:2960
 msgid ""
 "If you’re like me, you probably believe that vaccines are safe, but you "
 "(like me) probably also can’t explain the microbiology or statistics. Few of "
@@ -3743,7 +3744,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2971
+#: complete-book.xml:2977
 msgid ""
 "I’m 100% certain that vaccinating is safe and effective, but I’m also at "
 "something of a loss to explain exactly, <emphasis>precisely,</emphasis> why "
@@ -3753,7 +3754,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2979
+#: complete-book.xml:2985
 msgid ""
 "Fake news — conspiracy theories, racist ideologies, scientific denialism — "
 "has always been with us. What’s changed today is not the mix of ideas in the "
@@ -3764,7 +3765,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2988
+#: complete-book.xml:2994
 msgid ""
 "No one can say for certain why this has happened, but the two dominant camps "
 "are idealism (the belief that the people who argue for these conspiracies "
@@ -3774,7 +3775,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:2996
+#: complete-book.xml:3002
 msgid ""
 "I’m a materialist. I’ve been exposed to the arguments of conspiracy "
 "theorists all my life, and I have not experienced any qualitative leap in "
@@ -3782,7 +3783,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3001
+#: complete-book.xml:3007
 msgid ""
 "The major difference is in the world, not the arguments. In a time where "
 "actual conspiracies are commonplace, conspiracy theories acquire a ring of "
@@ -3790,7 +3791,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3006
+#: complete-book.xml:3012
 msgid ""
 "We have always had disagreements about what’s true, but today, we have a "
 "disagreement over how we know whether something is true. This is an "
@@ -3804,7 +3805,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3017
+#: complete-book.xml:3023
 msgid ""
 "Targeting — surveillance capitalism — makes it easier to find people who are "
 "undergoing this epistemological crisis, but it doesn’t create the "
@@ -3812,7 +3813,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3022
+#: complete-book.xml:3028
 msgid ""
 "And, conveniently enough, it’s corruption that allows surveillance "
 "capitalism to grow by dismantling monopoly protections, by permitting "
@@ -3823,12 +3824,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:3031
+#: complete-book.xml:3037
 msgid "Tech is different"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3033
+#: complete-book.xml:3039
 msgid ""
 "I reject both iterations of technological exceptionalism. I reject the idea "
 "that tech is uniquely terrible and led by people who are greedier or worse "
@@ -3838,7 +3839,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3041
+#: complete-book.xml:3047
 msgid ""
 "I think tech is just another industry, albeit one that grew up in the "
 "absence of real monopoly constraints. It may have been first, but it isn’t "
@@ -3846,7 +3847,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3046
+#: complete-book.xml:3052
 msgid ""
 "But there’s one way in which I <emphasis>am</emphasis> a tech "
 "exceptionalist. I believe that online tools are the key to overcoming "
@@ -3859,7 +3860,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3057
+#: complete-book.xml:3063
 msgid ""
 "The hard problem of our species is coordination. Everything from climate "
 "change to social change to running a business to making a family work can be "
@@ -3867,7 +3868,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3062
+#: complete-book.xml:3068
 msgid ""
 "The internet makes it easier than at any time before to find people who want "
 "to work on a project with you — hence the success of free and open-source "
@@ -3876,7 +3877,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3068
+#: complete-book.xml:3074
 msgid ""
 "The internet and the computers we connect to it also possess an exceptional "
 "quality: general-purposeness. The internet is designed to allow any two "
@@ -3887,7 +3888,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3077
+#: complete-book.xml:3083
 msgid ""
 "This means that every time someone with a special communications need "
 "invests in infrastructure and techniques to make the internet faster, "
@@ -3899,7 +3900,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3086
+#: complete-book.xml:3092
 msgid ""
 "For these reasons, every type of communication is gradually absorbed into "
 "the internet, and every type of device — from airplanes to pacemakers — "
@@ -3907,7 +3908,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3091
+#: complete-book.xml:3097
 msgid ""
 "While these considerations don’t preclude regulating networks and computers, "
 "they do call for gravitas and caution when doing so because changes to "
@@ -3916,7 +3917,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3097
+#: complete-book.xml:3103
 msgid ""
 "The upshot of this is that our best hope of solving the big coordination "
 "problems — climate change, inequality, etc. — is with free, fair, and open "
@@ -3926,12 +3927,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:3105
+#: complete-book.xml:3111
 msgid "Ownership of facts"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3107
+#: complete-book.xml:3113
 msgid ""
 "Big Tech has a funny relationship with information. When you’re generating "
 "information — anything from the location data streaming off your mobile "
@@ -3940,7 +3941,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3114
+#: complete-book.xml:3120
 msgid ""
 "But when you have the audacity to turn the tables — to use a tool that "
 "blocks ads or slurps your waiting updates out of a social network and puts "
@@ -3950,7 +3951,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3121
+#: complete-book.xml:3127
 msgid ""
 "The thing is, information is a very bad fit for any kind of private property "
 "regime. Property rights are useful for establishing markets that can lead to "
@@ -3960,7 +3961,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3128
+#: complete-book.xml:3134
 msgid ""
 "Information rarely has such a clear title. Take phone numbers: There’s "
 "clearly something going wrong when Facebook slurps up millions of users’ "
@@ -3969,7 +3970,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3135
+#: complete-book.xml:3141
 msgid ""
 "But the phone numbers Facebook nonconsensually acquires in this transaction "
 "are not the <quote>property</quote> of the users they’re taken from nor do "
@@ -3981,7 +3982,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3144
+#: complete-book.xml:3150
 msgid ""
 "Likewise for the facts that Facebook and other commercial surveillance "
 "operators acquire about us, like that we are the children of our parents or "
@@ -3996,7 +3997,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3157
+#: complete-book.xml:3163
 msgid ""
 "If you go to a Black Lives Matter demonstration, do the other demonstrators "
 "need your permission to post their photos from the event? The online fights "
@@ -4008,7 +4009,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3166
+#: complete-book.xml:3172
 msgid ""
 "The fact that information isn’t a good fit with property and markets doesn’t "
 "mean that it’s not valuable. Babies aren’t property, but they’re inarguably "
@@ -4020,7 +4021,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3175
+#: complete-book.xml:3181
 msgid ""
 "It’s tempting to reach for the property hammer when Big Tech treats your "
 "information like a nail — not least because Big Tech are such prolific "
@@ -4033,7 +4034,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3186
+#: complete-book.xml:3192
 msgid ""
 "Meanwhile, establishing property rights over information will create "
 "insurmountable barriers to independent data processing. Imagine that we "
@@ -4049,7 +4050,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3201
+#: complete-book.xml:3207
 msgid ""
 "The same goes for things like search indexes of the web or photos of "
 "peoples’ houses, which have become contentious thanks to Google’s Street "
@@ -4065,7 +4066,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3215
+#: complete-book.xml:3221
 msgid ""
 "The ownership of facts is antithetical to many kinds of human progress. It’s "
 "hard to imagine a rule that limits Big Tech’s exploitation of our collective "
@@ -4077,12 +4078,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:3225
+#: complete-book.xml:3231
 msgid "Persuasion works… slowly"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3227
+#: complete-book.xml:3233
 msgid ""
 "The platforms may oversell their ability to persuade people, but obviously, "
 "persuasion works sometimes. Whether it’s the private realm that LGBTQ people "
@@ -4093,7 +4094,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3236
+#: complete-book.xml:3242
 msgid ""
 "The project of shifting societal attitudes is a game of inches and "
 "years. For centuries, svengalis have purported to be able to accelerate this "
@@ -4106,7 +4107,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3247
+#: complete-book.xml:3253
 msgid ""
 "Yet, after 12 years of terror, once the war ended, Nazi ideology was largely "
 "discredited in both East and West Germany, and a program of national truth "
@@ -4118,7 +4119,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3257
+#: complete-book.xml:3263
 msgid ""
 "Racism and authoritarianism have also always been with us. Anyone who’s "
 "reviewed the kind of messages and arguments that racists put forward today "
@@ -4130,7 +4131,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3266
+#: complete-book.xml:3272
 msgid ""
 "If racists haven’t gotten more convincing in the past decade, then how is it "
 "that more people were convinced to be openly racist at that time? I believe "
@@ -4150,19 +4151,19 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:3285
+#: complete-book.xml:3291
 msgid "Paying won’t help"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3287
+#: complete-book.xml:3293
 msgid ""
 "As the old saw goes, <quote>If you’re not paying for the product, you’re the "
 "product.</quote>"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3291
+#: complete-book.xml:3297
 msgid ""
 "It’s a commonplace belief today that the advent of free, ad-supported media "
 "was the original sin of surveillance capitalism.  The reasoning is that the "
@@ -4176,7 +4177,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3303
+#: complete-book.xml:3309
 msgid ""
 "But the degradation of news products long precedes the advent of "
 "ad-supported online news. Long before newspapers were online, lax antitrust "
@@ -4191,7 +4192,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3316
+#: complete-book.xml:3322
 msgid ""
 "Then, as news companies <emphasis>did</emphasis> come online, the ad "
 "revenues they commanded dropped even as the number of internet users (and "
@@ -4204,7 +4205,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3326
+#: complete-book.xml:3332
 msgid ""
 "Paid services continue to exist alongside free ones, and often it is these "
 "paid services — anxious to prevent people from bypassing their paywalls or "
@@ -4224,7 +4225,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3345
+#: complete-book.xml:3351
 msgid ""
 "We shouldn’t just be concerned about payment and control: The idea that "
 "paying will improve discourse is also dangerously wrong. The poor success "
@@ -4238,7 +4239,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3356
+#: complete-book.xml:3362
 msgid ""
 "Perhaps paying would fix this, the reasoning goes. If platforms could be "
 "economically viable even if you stopped clicking on them once your "
@@ -4247,7 +4248,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3363
+#: complete-book.xml:3369
 msgid ""
 "There may be something to that argument, but it still ignores the wider "
 "economic and political context of the platforms and the world that allowed "
@@ -4255,7 +4256,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3368
+#: complete-book.xml:3374
 msgid ""
 "Platforms are world-spanning and all-encompassing because they are "
 "monopolies, and they are monopolies because we have gutted our most "
@@ -4268,7 +4269,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3379
+#: complete-book.xml:3385
 msgid ""
 "In this wildly unequal world, paying doesn’t improve the discourse; it "
 "simply prices discourse out of the range of the majority of people. Paying "
@@ -4276,7 +4277,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3384
+#: complete-book.xml:3390
 msgid ""
 "If you think today’s filter bubbles are a problem for our discourse, imagine "
 "what they’d be like if rich people inhabited free-flowing Athenian "
@@ -4292,7 +4293,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3398
+#: complete-book.xml:3404
 msgid ""
 "Behind the idea of paying for access is a belief that free markets will "
 "address Big Tech’s dysfunction. After all, to the extent that people have a "
@@ -4307,7 +4308,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3411
+#: complete-book.xml:3417
 msgid ""
 "Advocates for markets laud their ability to aggregate the diffused knowledge "
 "of buyers and sellers across a whole society through demand signals, price "
@@ -4321,7 +4322,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3423
+#: complete-book.xml:3429
 msgid ""
 "The profitability of any business is constrained by the possibility that its "
 "customers will take their business elsewhere. Both surveillance and lock-in "
@@ -4333,7 +4334,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3433
+#: complete-book.xml:3439
 msgid ""
 "Ultimately, surveillance and lock-in are both simply business strategies "
 "that monopolists can choose. Surveillance companies like Google are "
@@ -4349,12 +4350,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:3448
+#: complete-book.xml:3454
 msgid "An <quote>ecology</quote> moment for trustbusting"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3450
+#: complete-book.xml:3456
 msgid ""
 "If we’re going to break Big Tech’s death grip on our digital lives, we’re "
 "going to have to fight monopolies. That may sound pretty mundane and "
@@ -4364,7 +4365,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3457
+#: complete-book.xml:3463
 msgid ""
 "Meanwhile, breaking up monopolies is something we seem to have forgotten how "
 "to do. There is a bipartisan, trans-Atlantic consensus that breaking up "
@@ -4375,7 +4376,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3465
+#: complete-book.xml:3471
 msgid ""
 "But trustbusters once strode the nation, brandishing law books, terrorizing "
 "robber barons, and shattering the illusion of monopolies’ all-powerful grip "
@@ -4385,12 +4386,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3473
+#: complete-book.xml:3479
 msgid "Could we find that political will again?"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3476
+#: complete-book.xml:3482
 msgid ""
 "Copyright scholar James Boyle has described how the term "
 "<quote>ecology</quote> marked a turning point in environmental "
@@ -4401,7 +4402,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3484
+#: complete-book.xml:3490
 msgid ""
 "But the term <quote>ecology</quote> welded these disparate causes together "
 "into a single movement, and the members of this movement found solidarity "
@@ -4414,7 +4415,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3495
+#: complete-book.xml:3501
 msgid ""
 "I believe we are on the verge of a new <quote>ecology</quote> moment "
 "dedicated to combating monopolies. After all, tech isn’t the only "
@@ -4423,7 +4424,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3501
+#: complete-book.xml:3507
 msgid ""
 "You can find partisans for trustbusting in every sector of the "
 "economy. Everywhere you look, you can find people who’ve been wronged by "
@@ -4435,7 +4436,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3511
+#: complete-book.xml:3517
 msgid ""
 "That’s the good news: With a little bit of work and a little bit of "
 "coalition building, we have more than enough political will to break up Big "
@@ -4444,7 +4445,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3517
+#: complete-book.xml:3523
 msgid ""
 "But here’s the bad news: Much of what we’re doing to tame Big Tech "
 "<emphasis>instead</emphasis> of breaking up the big companies also "
@@ -4452,7 +4453,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3522
+#: complete-book.xml:3528
 msgid ""
 "Big Tech’s concentration currently means that their inaction on harassment, "
 "for example, leaves users with an impossible choice: absent themselves from "
@@ -4466,7 +4467,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3534
+#: complete-book.xml:3540
 msgid ""
 "Yet governments confronting all of these problems all inevitably converge on "
 "the same solution: deputize the Big Tech giants to police their users and "
@@ -4477,7 +4478,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3543
+#: complete-book.xml:3549
 msgid ""
 "These rules — the EU’s new Directive on Copyright, Australia’s new terror "
 "regulation, America’s FOSTA/SESTA sex-trafficking law and more — are not "
@@ -4488,7 +4489,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3552
+#: complete-book.xml:3558
 msgid ""
 "That’s because any move to break up Big Tech and cut it down to size will "
 "have to cope with the hard limit of not making these companies so small that "
@@ -4503,7 +4504,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3564
+#: complete-book.xml:3570
 msgid ""
 "Allowing the platforms to grow to their present size has given them a "
 "dominance that is nearly insurmountable — deputizing them with public duties "
@@ -4515,7 +4516,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3574
+#: complete-book.xml:3580
 msgid ""
 "We can work to fix the internet by breaking up Big Tech and depriving them "
 "of monopoly profits, or we can work to fix Big Tech by making them spend "
@@ -4526,12 +4527,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:3582
+#: complete-book.xml:3588
 msgid "Make Big Tech small again"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3584
+#: complete-book.xml:3590
 msgid ""
 "Trustbusting is hard. Breaking big companies into smaller ones is expensive "
 "and time-consuming. So time-consuming that by the time you’re done, the "
@@ -4542,14 +4543,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><blockquote><para>
-#: complete-book.xml:3594
+#: complete-book.xml:3600
 msgid ""
 "A future U.S. president could simply direct their attorney general to "
 "enforce the law as it was written."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3599
+#: complete-book.xml:3605
 msgid ""
 "It’s far easier to prevent concentration than to fix it, and reinstating the "
 "traditional contours of U.S. antitrust enforcement will, at the very least, "
@@ -4559,7 +4560,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3607
+#: complete-book.xml:3613
 msgid ""
 "These powers are all in the plain language of U.S. antitrust laws, so in "
 "theory, a future U.S. president could simply direct their attorney general "
@@ -4571,7 +4572,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3616
+#: complete-book.xml:3622
 msgid ""
 "If the courts frustrate the Justice Department and the president, the next "
 "stop would be Congress, which could eliminate any doubt about how antitrust "
@@ -4587,7 +4588,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3630
+#: complete-book.xml:3636
 msgid ""
 "But this only prevents things from getting worse. To help them get better, "
 "we will have to build coalitions with other activists in the anti-monopoly "
@@ -4598,7 +4599,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3639
+#: complete-book.xml:3645
 msgid ""
 "In an important sense, it doesn’t matter which industry the breakups begin "
 "in. Once they start, shareholders in <emphasis>every</emphasis> industry "
@@ -4617,12 +4618,12 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:3656
+#: complete-book.xml:3662
 msgid "20 GOTO 10"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3658
+#: complete-book.xml:3664
 msgid ""
 "Fixing Big Tech will require a lot of iteration. As cyber lawyer Lawrence "
 "Lessig wrote in his 1999 book, <emphasis>Code and Other Laws of "
@@ -4632,7 +4633,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3665
+#: complete-book.xml:3671
 msgid ""
 "If you could wave a wand and get Congress to pass a law that re-fanged the "
 "Sherman Act tomorrow, you could use the impending breakups to convince "
@@ -4641,14 +4642,14 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3672
+#: complete-book.xml:3678
 msgid ""
 "But getting Congress to act will require a massive normative shift, a mass "
 "movement of people who care about monopolies — and pulling them apart."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3677
+#: complete-book.xml:3683
 msgid ""
 "Getting people to care about monopolies will take technological "
 "interventions that help them to see what a world free from Big Tech might "
@@ -4663,7 +4664,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3689
+#: complete-book.xml:3695
 msgid ""
 "Neither tech nor law nor code nor markets are sufficient to reform Big "
 "Tech. But a profitable competitor to Big Tech could bankroll a legislative "
@@ -4679,7 +4680,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3703
+#: complete-book.xml:3709
 msgid ""
 "The surveillance capitalism hypothesis — that Big Tech’s products really "
 "work as well as they say they do and that’s why everything is so screwed up "
@@ -4691,7 +4692,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3712
+#: complete-book.xml:3718
 msgid ""
 "As to why things are so screwed up? Capitalism. Specifically, the monopolism "
 "that creates inequality and the inequality that creates monopolism. It’s a "
@@ -4704,7 +4705,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3723
+#: complete-book.xml:3729
 msgid ""
 "Surveillance doesn’t make capitalism rogue. Capitalism’s unchecked rule "
 "begets surveillance. Surveillance isn’t bad because it lets people "
@@ -4716,19 +4717,19 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><title>
-#: complete-book.xml:3732
+#: complete-book.xml:3738
 msgid "Up and through"
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3734
+#: complete-book.xml:3740
 msgid ""
 "With all the problems of Big Tech, it’s tempting to imagine solving the "
 "problem by returning to a world without tech at all. Resist that temptation."
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3739
+#: complete-book.xml:3745
 msgid ""
 "The only way out of our Big Tech problem is up and through. If our future is "
 "not reliant upon high tech, it will be because civilization has fallen. Big "
@@ -4740,7 +4741,7 @@ msgid ""
 msgstr ""
 
 #. type: Content of: <book><chapter><sect1><para>
-#: complete-book.xml:3749
+#: complete-book.xml:3755
 msgid ""
 "I am, secretly, despite what I have said earlier, a tech exceptionalist. Not "
 "in the sense of thinking that tech should be given a free pass to monopolize "