X-Git-Url: https://pere.pagekite.me/gitweb/text-destroy-surveillance.git/blobdiff_plain/c88c31f05f6ea7f2ef5df3bb41e607f6e951ede1..67297f33ba0e07a18d0f5a0f798452266e510f90:/how-to-destroy-surveillance-capitalism.rst

diff --git a/how-to-destroy-surveillance-capitalism.rst b/how-to-destroy-surveillance-capitalism.rst
index bfd6680..f555aa8 100644
--- a/how-to-destroy-surveillance-capitalism.rst
+++ b/how-to-destroy-surveillance-capitalism.rst
@@ -1,6 +1,9 @@
 How to Destroy Surveillance Capitalism
 ======================================
 
+:author: Cory Doctorow
+:copyright: © 2020 Cory Doctorow, CC BY-ND
+
 The net of a thousand lies
 --------------------------
 
@@ -278,7 +281,7 @@ faculties, surveillance capitalists like Mark Zuckerberg mostly do one
 or more of three things:
 
 1. Segmenting
--------------
+~~~~~~~~~~~~~
 
 If you’re selling diapers, you have better luck if you pitch them to
 people in maternity wards. Not everyone who enters or leaves a maternity
@@ -349,7 +352,7 @@ learned the right words from these low-cost means of finding people and
 learning about their ideas.
 
 2. Deception
-------------
+~~~~~~~~~~~~
 
 Lies and fraud are pernicious, and surveillance capitalism supercharges
 them through targeting. If you want to sell a fraudulent payday loan or
@@ -399,7 +402,7 @@ from the anti-vax issue in which someone’s true belief is displaced by a
 false one by means of sophisticated persuasion.
 
 3. Domination
--------------
+~~~~~~~~~~~~~
 
 Surveillance capitalism is the result of monopoly. Monopoly is the
 cause, and surveillance capitalism and its negative outcomes are the
@@ -445,7 +448,7 @@ impact of manipulation and should be central to our analysis and any
 remedies we seek.
 
 4. Bypassing our rational faculties
------------------------------------
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
 
 *This* is the good stuff: using machine learning, “dark patterns,”
 engagement hacking, and other techniques to get us to do things that run