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@@ -1,4 +1,4 @@
-<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"><title>Jak zniszczyÄ kapitalizm oparty na inwigilacyjnych systemach nadzoru</title><meta name="generator" content="DocBook XSL Stylesheets V1.79.1"><style type="text/css">
+<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"><title>Jak zniszczyÄ kapitalizm oparty na inwigilacyjnych systemach nadzoru</title><meta name="generator" content="DocBook XSL Stylesheets V1.79.1"><meta name="description" content="Our devices and services gather most of the data that the NSA mines for its surveillance project. We pay for these devices and the services they connect to, and then we painstakingly perform the data-entry tasks associated with logging facts about our lives, opinions, and preferences. Thanks to Big Tech, Surveillance capitalism is everywhere. This is not because it is really good at manipulating our behaviour, or the rogue abuse of corporate power. It is the result of unchecked monopolism and the abusive behavior it abets. It is the system working as intended and expected. Cory Doctorow has written an extended critique of Shoshana Zuboff's The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, with a non-magical analysis of the problem leading to a different proposal for a solution."><style type="text/css">
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@@ -23,14 +23,30 @@ Cory Doctorow.
       JeÅli znajdziesz literÃ³wkÄ, bÅÄd lub masz inne uwagi na temat poprawienia
 tekstu, proszÄ zaktualizuj to na <a class="ulink" href="https://hosted.weblate.org/projects/rms-personal-data-safe/how-to-destroy-surveillance-capitalism/nb_NO/" target="_top">https://hosted.weblate.org/projects/rms-personal-data-safe/how-to-destroy-surveillance-capitalism/nb_NO/</a>.
     </p><p>
-      <span class="inlinemediaobject"><img src="images/cc.png" align="middle" height="38" alt="Creative Commons, Pewne prawa zastrzeÅ¼one"></span>
+      <span class="inlinemediaobject"><img src="images/cc-some-rights-reserved.png" align="middle" height="38" alt="Creative Commons, Pewne prawa zastrzeÅ¼one"></span>
     </p><p>
       Ta ksiÄÅ¼ka jest wydana na licencji Creative Commons. Licencja ta pozwala na
 dowolny uÅ¼ytek tej pracy tak dÅugo, dopÃ³ki podane jest jej autorstwo i nie
 jest rozpowszechniany Å¼aden materiaÅ pochodny. WiÄcej informacji na temat
 tej licencji znajdziesz na  <a class="ulink" href="https://creativecommons.org/licenses/by-nd/4.0/" target="_top">https://creativecommons.org/licenses/by-nd/4.0/</a>.
-    </p></div></div></div><hr></div><div class="toc"><p><b>Table of Contents</b></p><dl class="toc"><dt><span class="sect1"><a href="#the-net-of-a-thousand-lies">SieÄ tysiÄcy kÅamstw</a></span></dt><dt><span class="sect1"><a href="#digital-rights-activism-a-quarter-century-on">Digital rights activism, a quarter-century on</a></span></dt><dt><span class="sect1"><a href="#tech-exceptionalism-then-and-now">Tech exceptionalism, then and now</a></span></dt><dt><span class="sect1"><a href="#dont-believe-the-hype">Donât believe the hype</a></span></dt><dt><span class="sect1"><a href="#what-is-persuasion">What is persuasion?</a></span></dt><dd><dl><dt><span class="sect2"><a href="#segmenting">1. Segmenting</a></span></dt><dt><span class="sect2"><a href="#deception">2. Deception</a></span></dt><dt><span class="sect2"><a href="#domination">3. Domination</a></span></dt><dt><span class="sect2"><a href="#bypassing-our-rational-faculties">4. Bypassing our rational faculties</a></span></dt></dl></dd><dt><span class="sect1"><a href="#if-data-is-the-new-oil-then-surveillance-capitalisms-engine-has-a-leak">If data is the new oil, then surveillance capitalismâs engine has a leak</a></span></dt><dt><span class="sect1"><a href="#what-is-facebook">What is Facebook?</a></span></dt><dt><span class="sect1"><a href="#monopoly-and-the-right-to-the-future-tense">Monopoly and the right to the future tense</a></span></dt><dt><span class="sect1"><a href="#search-order-and-the-right-to-the-future-tense">Search order and the right to the future tense</a></span></dt><dt><span class="sect1"><a href="#monopolists-can-afford-sleeping-pills-for-watchdogs">Monopolists can afford sleeping pills for watchdogs</a></span></dt><dt><span class="sect1"><a href="#privacy-and-monopoly">Privacy and monopoly</a></span></dt><dt><span class="sect1"><a href="#ronald-reagan-pioneer-of-tech-monopolism">Ronald Reagan, pioneer of tech monopolism</a></span></dt><dt><span class="sect1"><a href="#steering-with-the-windshield-wipers">Steering with the windshield wipers</a></span></dt><dt><span class="sect1"><a href="#surveillance-still-matters">Surveillance still matters</a></span></dt><dt><span class="sect1"><a href="#dignity-and-sanctuary">Dignity and sanctuary</a></span></dt><dt><span class="sect1"><a href="#afflicting-the-afflicted">Afflicting the afflicted</a></span></dt><dt><span class="sect1"><a href="#any-data-you-collect-and-retain-will-eventually-leak">Any data you collect and retain will eventually leak</a></span></dt><dt><span class="sect1"><a href="#critical-tech-exceptionalism-is-still-tech-exceptionalism">Critical tech exceptionalism is still tech exceptionalism</a></span></dt><dt><span class="sect1"><a href="#how-monopolies-not-mind-control-drive-surveillance-capitalism-the-snapchat-story">How monopolies, not mind control, drive surveillance capitalism: The
-Snapchat story</a></span></dt><dt><span class="sect1"><a href="#a-monopoly-over-your-friends">A monopoly over your friends</a></span></dt><dt><span class="sect1"><a href="#fake-news-is-an-epistemological-crisis">Fake news is an epistemological crisis</a></span></dt><dt><span class="sect1"><a href="#tech-is-different">Tech is different</a></span></dt><dt><span class="sect1"><a href="#ownership-of-facts">Ownership of facts</a></span></dt><dt><span class="sect1"><a href="#persuasion-works-slowly">Persuasion worksâ¦ slowly</a></span></dt><dt><span class="sect1"><a href="#paying-wont-help">Paying wonât help</a></span></dt><dt><span class="sect1"><a href="#an-ecology-moment-for-trustbusting">An <span class="quote">â<span class="quote">ecology</span>â</span> moment for trustbusting</a></span></dt><dt><span class="sect1"><a href="#make-big-tech-small-again">Make Big Tech small again</a></span></dt><dt><span class="sect1"><a href="#goto-10">20 GOTO 10</a></span></dt><dt><span class="sect1"><a href="#up-and-through">Up and through</a></span></dt></dl></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="the-net-of-a-thousand-lies"></a>SieÄ tysiÄcy kÅamstw</h2></div></div></div><p>
+    </p></div></div><div><div class="abstract"><p class="title"><b>Abstract</b></p><p>
+      Our devices and services gather most of the data that the NSA mines for its
+surveillance project. We pay for these devices and the services they connect
+to, and then we painstakingly perform the data-entry tasks associated with
+logging facts about our lives, opinions, and preferences.
+    </p><p>
+      Thanks to Big Tech, Surveillance capitalism is everywhere.  This is not
+because it is really good at manipulating our behaviour, or the rogue abuse
+of corporate power.  It is the result of unchecked monopolism and the
+abusive behavior it abets.  It is the system working as intended and
+expected.  Cory Doctorow has written an extended critique of Shoshana
+Zuboff's The Age of Surveillance Capitalism: The Fight for a Human Future at
+the New Frontier of Power, with a non-magical analysis of the problem
+leading to a different proposal for a solution.
+    </p></div></div></div><hr></div><div class="toc"><p><b>Table of Contents</b></p><dl class="toc"><dt><span class="sect1"><a href="#the-net-of-a-thousand-lies">SieÄ tysiÄcy kÅamstw</a></span></dt><dt><span class="sect1"><a href="#digital-rights-activism-a-quarter-century-on">Aktywizm praw cyfrowych, krÃ³tka historia 25 lat dziaÅalnoÅci</a></span></dt><dt><span class="sect1"><a href="#tech-exceptionalism-then-and-now">WyjÄtkowoÅÄ Technologii, dawniej i obecnie</a></span></dt><dt><span class="sect1"><a href="#dont-believe-the-hype">Nie wierz 'szumom' medialnym</a></span></dt><dt><span class="sect1"><a href="#what-is-persuasion">Co to jest przekonywanie?</a></span></dt><dd><dl><dt><span class="sect2"><a href="#segmenting">1. Segmentacja</a></span></dt><dt><span class="sect2"><a href="#deception">2. PodstÄp</a></span></dt><dt><span class="sect2"><a href="#domination">3. Dominacja</a></span></dt><dt><span class="sect2"><a href="#bypassing-our-rational-faculties">4. Omijanie naszych racjonalnych zdolnoÅci</a></span></dt></dl></dd><dt><span class="sect1"><a href="#if-data-is-the-new-oil-then-surveillance-capitalisms-engine-has-a-leak">JeÅli dane sÄ nowym paliwem, to silnik kapitalistycznych systemÃ³w nadzoru ma
+wyciek</a></span></dt><dt><span class="sect1"><a href="#what-is-facebook">Co to jest Facebook?</a></span></dt><dt><span class="sect1"><a href="#monopoly-and-the-right-to-the-future-tense">Monopol i prawo do czasu przyszÅego</a></span></dt><dt><span class="sect1"><a href="#search-order-and-the-right-to-the-future-tense">PorzÄdek wyszukiwania i prawo do czasu przyszÅego</a></span></dt><dt><span class="sect1"><a href="#monopolists-can-afford-sleeping-pills-for-watchdogs">MonopoliÅci mogÄ sobie pozwoliÄ na proszki nasenne dla straÅ¼nikÃ³w</a></span></dt><dt><span class="sect1"><a href="#privacy-and-monopoly">PrywatnoÅÄ a monopol</a></span></dt><dt><span class="sect1"><a href="#ronald-reagan-pioneer-of-tech-monopolism">Ronald Reagan, pionier monopolizmu technologicznego</a></span></dt><dt><span class="sect1"><a href="#steering-with-the-windshield-wipers">Sterowanie za pomocÄ wycieraczek przedniej szyby</a></span></dt><dt><span class="sect1"><a href="#surveillance-still-matters">Systemy nadzoru majÄ ciÄgle znaczenie</a></span></dt><dt><span class="sect1"><a href="#dignity-and-sanctuary">GodnoÅÄ i sanktuarium</a></span></dt><dt><span class="sect1"><a href="#afflicting-the-afflicted">DrÄczenie udrÄczonych</a></span></dt><dt><span class="sect1"><a href="#any-data-you-collect-and-retain-will-eventually-leak">Jakiekolwiek dane, ktÃ³re zbierasz i przetwarzasz, kiedyÅ w koÅcu wycieknÄ</a></span></dt><dt><span class="sect1"><a href="#critical-tech-exceptionalism-is-still-tech-exceptionalism">PrzeÅomowa wyjÄtkowoÅÄ technologiczna jest nadal technologicznÄ
+wyjÄtkowoÅciÄ</a></span></dt><dt><span class="sect1"><a href="#how-monopolies-not-mind-control-drive-surveillance-capitalism-the-snapchat-story">Jak monopole, a nie kontrola umysÅu, sterujÄ kapitalizmen opartym na
+systemach nadzoru: historia Snapchat</a></span></dt><dt><span class="sect1"><a href="#a-monopoly-over-your-friends">Monopol sprawowany nad twoimi przyjaciÃ³Åmi</a></span></dt><dt><span class="sect1"><a href="#fake-news-is-an-epistemological-crisis">FaÅszywe wiadomoÅci to oznaka kryzysu epistemologicznego</a></span></dt><dt><span class="sect1"><a href="#tech-is-different">Technologia jest czymÅ odmiennym</a></span></dt><dt><span class="sect1"><a href="#ownership-of-facts">WÅasnoÅÄ faktÃ³w</a></span></dt><dt><span class="sect1"><a href="#persuasion-works-slowly">Przekonywanie dziaÅaâ¦ powoli</a></span></dt><dt><span class="sect1"><a href="#paying-wont-help">PÅacenie nie pomoÅ¼e</a></span></dt><dt><span class="sect1"><a href="#an-ecology-moment-for-trustbusting"><span class="quote">â<span class="quote"> ekologia</span>â</span> chwila na zerwanie zaufania</a></span></dt><dt><span class="sect1"><a href="#make-big-tech-small-again">Spraw, aby 'Big Tech' staÅa siÄ ponownie 'maÅÄ' technologiÄ</a></span></dt><dt><span class="sect1"><a href="#goto-10">20 GOTO 10</a></span></dt><dt><span class="sect1"><a href="#up-and-through">W gÃ³rÄ i na wylot</a></span></dt></dl></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="the-net-of-a-thousand-lies"></a>SieÄ tysiÄcy kÅamstw</h2></div></div></div><p>
     Najbardziej zaskakujÄcÄ kwestiÄ w dziedzinie powtÃ³rnych narodzin pÅaskich
 Ziemian w 21 wieku jest to,  jak szeroko rozpowszechnione sÄ przeciwko nim
 dowody. MoÅ¼na teraz zrozumieÄ, jak przed wiekami ludzie, ktÃ³rzy nigdy nie
@@ -51,26 +67,28 @@ sekwencjonujoÄcej geny, wraz ze skromnÄ sumÄ pieniÄdzy, nigdy nie byÅo
 Åatwiej zaprzeczyÄ twierdzeniom wysuwanym podczas <span class="quote">â<span class="quote">naukowego wyÅcigu
 po sukces</span>â</span>.
   </p><p>
-    We are living through a golden age of both readily available facts and
-denial of those facts. Terrible ideas that have lingered on the fringes for
-decades or even centuries have gone mainstream seemingly overnight.
-  </p><p>
-    When an obscure idea gains currency, there are only two things that can
-explain its ascendance: Either the person expressing that idea has gotten a
-lot better at stating their case, or the proposition has become harder to
-deny in the face of mounting evidence. In other words, if we want people to
-take climate change seriously, we can get a bunch of Greta Thunbergs to make
-eloquent, passionate arguments from podiums, winning our hearts and minds,
-or we can wait for flood, fire, broiling sun, and pandemics to make the case
-for us. In practice, weâll probably have to do some of both: The more weâre
-boiling and burning and drowning and wasting away, the easier it will be for
-the Greta Thunbergs of the world to convince us.
-  </p><p>
-    The arguments for ridiculous beliefs in odious conspiracies like
-anti-vaccination, climate denial, a flat Earth, and eugenics are no better
-than they were a generation ago. Indeed, theyâre worse because they are
-being pitched to people who have at least a background awareness of the
-refuting facts.
+    Å»yjemy w zÅotej epoce, zarÃ³wno Åatwo dostÄpnych faktÃ³w, jak i zaprzeczenia
+tym faktom. Okropne idee, ktÃ³re pozostawaÅy na marginesie przez
+dziesiÄciolecia, a nawet stulecia, z dnia na dzieÅ weszÅy do gÅÃ³wnego nurtu.
+  </p><p>
+    Kiedy niejasny pomysÅ zyskuje na popularnoÅci, istniejÄ tylko dwie rzeczy,
+ktÃ³re mogÄ wyjaÅniÄ jego przewagÄ: albo osoba wyraÅ¼ajÄca ten pomysÅ znacznie
+lepiej radzi sobie z przedstawieniem swojej racji, albo twierdzenie staje
+siÄ trudniejsze do zaprzeczenia w obliczu rosnÄcych dowodÃ³w. Innymi sÅowy,
+jeÅli chcemy, aby ludzie powaÅ¼nie podchodzili do zmian klimatycznych, moÅ¼emy
+skÅoniÄ grupÄ Grety Thunberg do wyraÅ¼enia wymownych, namiÄtnych argumentÃ³w w
+sposÃ³b publiczny, przez co zdobÄdzie ona nasze serca i umysÅy, lub moÅ¼emy
+poczekaÄ na powÃ³dÅº, ogieÅ, palÄce siÄ sÅoÅce i pandemie, aby przemÃ³wiÅa za
+nami. W praktyce prawdopodobnie bÄdziemy musieli zrobiÄ jedno i drugie: im
+wiÄcej bÄdziemy gotowaÄ, paliÄ, topiÄ i marnowaÄ, tym Åatwiej bÄdzie Grecie
+Thunberg nas przekonaÄ.
+  </p><p>
+    Argumenty za absurdalnymi wierzeniami w oparciu o teorie spiskowe, takie jak
+teoria antyszczepionkowa, teoria negujÄca zmiany klimatu, teoria o istnieniu
+pÅaskiej Ziemi i teoria eugeniczna, wcale nie sÄ lepsze niÅ¼ w pokoleniu
+wczeÅniejszym. W rzeczywistoÅci, sÄ gorsze, poniewaÅ¼ sÄ przedstawiane
+ludziom, ktÃ³rzy majÄ przynajmniej podstawowÄ ÅwiadomoÅÄ faktÃ³w obalajÄcych
+te teorie.
   </p><p>
     Anti-vax has been around since the first vaccines, but the early
 anti-vaxxers were pitching people who were less equipped to understand even
@@ -150,7 +168,7 @@ Techâs stranglehold. We canât do both, so we have to choose.
   </p><p>
     I want us to choose wisely. Taming Big Tech is integral to fixing the
 Internet, and for that, we need digital rights activism.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="digital-rights-activism-a-quarter-century-on"></a>Digital rights activism, a quarter-century on</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="digital-rights-activism-a-quarter-century-on"></a>Aktywizm praw cyfrowych, krÃ³tka historia 25 lat dziaÅalnoÅci</h2></div></div></div><p>
     Digital rights activism is more than 30 years old now. The Electronic
 Frontier Foundation turned 30 this year; the Free Software Foundation
 launched in 1985. For most of the history of the movement, the most
@@ -190,7 +208,7 @@ species.
     Whatâs more, I think that her incorrect diagnosis will lead us down a path
 that ends up making Big Tech stronger, not weaker. We need to take down Big
 Tech, and to do that, we need to start by correctly identifying the problem.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="tech-exceptionalism-then-and-now"></a>Tech exceptionalism, then and now</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="tech-exceptionalism-then-and-now"></a>WyjÄtkowoÅÄ Technologii, dawniej i obecnie</h2></div></div></div><p>
     Early critics of the digital rights movement â perhaps best represented by
 campaigning organizations like the Electronic Frontier Foundation, the Free
 Software Foundation, Public Knowledge, and others that focused on preserving
@@ -228,7 +246,7 @@ it makes them incapable of perceiving novel threats as they continue to
 fight the last centuryâs tech battles.
   </p><p>
     But tech exceptionalism is a sin no matter who practices it.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="dont-believe-the-hype"></a>Donât believe the hype</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="dont-believe-the-hype"></a>Nie wierz 'szumom' medialnym</h2></div></div></div><p>
     Youâve probably heard that <span class="quote">â<span class="quote">if youâre not paying for the product,
 youâre the product.</span>â</span> As weâll see below, thatâs true, if incomplete.
 But what is <span class="emphasis"><em>absolutely</em></span> true is that ad-driven Big
@@ -263,7 +281,7 @@ the data it nonconsensually extracts from your daily life and uses it to
 customize your feed in ways that get you to buy stuff. It is a mind-control
 ray out of a 1950s comic book, wielded by mad scientists whose
 supercomputers guarantee them perpetual and total world domination.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="what-is-persuasion"></a>What is persuasion?</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="what-is-persuasion"></a>Co to jest przekonywanie?</h2></div></div></div><p>
     To understand why you shouldnât worry about mind-control rays â but why you
 <span class="emphasis"><em>should</em></span> worry about surveillance
 <span class="emphasis"><em>and</em></span> Big Tech â we must start by unpacking what we mean
@@ -284,7 +302,7 @@ that surveillance capitalism delivers to its customers are much less
 impressive. Rather than finding ways to bypass our rational faculties,
 surveillance capitalists like Mark Zuckerberg mostly do one or more of three
 things:
-  </p><div class="sect2"><div class="titlepage"><div><div><h3 class="title"><a name="segmenting"></a>1. Segmenting</h3></div></div></div><p>
+  </p><div class="sect2"><div class="titlepage"><div><div><h3 class="title"><a name="segmenting"></a>1. Segmentacja</h3></div></div></div><p>
       If youâre selling diapers, you have better luck if you pitch them to people
 in maternity wards. Not everyone who enters or leaves a maternity ward just
 had a baby, and not everyone who just had a baby is in the market for
@@ -350,7 +368,7 @@ by others coming forward and where people who knew that they were different
 but lacked a vocabulary for discussing that difference learned the right
 words from these low-cost means of finding people and learning about their
 ideas.
-    </p></div><div class="sect2"><div class="titlepage"><div><div><h3 class="title"><a name="deception"></a>2. Deception</h3></div></div></div><p>
+    </p></div><div class="sect2"><div class="titlepage"><div><div><h3 class="title"><a name="deception"></a>2. PodstÄp</h3></div></div></div><p>
       Lies and fraud are pernicious, and surveillance capitalism supercharges them
 through targeting. If you want to sell a fraudulent payday loan or subprime
 mortgage, surveillance capitalism can help you find people who are both
@@ -395,7 +413,7 @@ in reality, it is 5,989 feet long, the underlying deception is a problem,
 but itâs a problem with a simple remedy. Itâs a very different problem from
 the anti-vax issue in which someoneâs true belief is displaced by a false
 one by means of sophisticated persuasion.
-    </p></div><div class="sect2"><div class="titlepage"><div><div><h3 class="title"><a name="domination"></a>3. Domination</h3></div></div></div><p>
+    </p></div><div class="sect2"><div class="titlepage"><div><div><h3 class="title"><a name="domination"></a>3. Dominacja</h3></div></div></div><p>
       Surveillance capitalism is the result of monopoly. Monopoly is the cause,
 and surveillance capitalism and its negative outcomes are the effects of
 monopoly. Iâll get into this in depth later, but for now, suffice it to say
@@ -435,7 +453,7 @@ over much of the worldâs beliefs. If our concern is how corporations are
 foreclosing on our ability to make up our own minds and determine our own
 futures, the impact of dominance far exceeds the impact of manipulation and
 should be central to our analysis and any remedies we seek.
-    </p></div><div class="sect2"><div class="titlepage"><div><div><h3 class="title"><a name="bypassing-our-rational-faculties"></a>4. Bypassing our rational faculties</h3></div></div></div><p>
+    </p></div><div class="sect2"><div class="titlepage"><div><div><h3 class="title"><a name="bypassing-our-rational-faculties"></a>4. Omijanie naszych racjonalnych zdolnoÅci</h3></div></div></div><p>
       <span class="emphasis"><em>This</em></span> is the good stuff: using machine learning,
 <span class="quote">â<span class="quote">dark patterns,</span>â</span> engagement hacking, and other techniques to
 get us to do things that run counter to our better judgment. This is mind
@@ -531,7 +549,8 @@ every success.
       The vulnerability of small segments of the population to dramatic, efficient
 corporate manipulation is a real concern thatâs worthy of our attention and
 energy. But itâs not an existential threat to society.
-    </p></div></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="if-data-is-the-new-oil-then-surveillance-capitalisms-engine-has-a-leak"></a>If data is the new oil, then surveillance capitalismâs engine has a leak</h2></div></div></div><p>
+    </p></div></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="if-data-is-the-new-oil-then-surveillance-capitalisms-engine-has-a-leak"></a>JeÅli dane sÄ nowym paliwem, to silnik kapitalistycznych systemÃ³w nadzoru ma
+wyciek</h2></div></div></div><p>
     This adaptation problem offers an explanation for one of surveillance
 capitalismâs most alarming traits: its relentless hunger for data and its
 endless expansion of data-gathering capabilities through the spread of
@@ -700,7 +719,7 @@ half of his advertising spending was wasted is a tribute to the
 persuasiveness of advertising executives, who are <span class="emphasis"><em>much</em></span>
 better at convincing potential clients to buy their services than they are
 at convincing the general public to buy their clientsâ wares.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="what-is-facebook"></a>What is Facebook?</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="what-is-facebook"></a>Co to jest Facebook?</h2></div></div></div><p>
     Facebook is heralded as the origin of all of our modern plagues, and itâs
 not hard to see why. Some tech companies want to lock their users in but
 make their money by monopolizing access to the market for apps for their
@@ -858,7 +877,7 @@ get you to do what its advertisers want, think of it as a company that has
 figured out how to make you slog through an endless torrent of arguments
 even though they make you miserable, spending so much time on the site that
 it eventually shows you at least one ad that you respond to.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="monopoly-and-the-right-to-the-future-tense"></a>Monopoly and the right to the future tense</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="monopoly-and-the-right-to-the-future-tense"></a>Monopol i prawo do czasu przyszÅego</h2></div></div></div><p>
     Zuboff and her cohort are particularly alarmed at the extent to which
 surveillance allows corporations to influence our decisions, taking away
 something she poetically calls <span class="quote">â<span class="quote">the right to the future tense</span>â</span>
@@ -1010,7 +1029,7 @@ campaign might nudge you to buy a certain brand of phone; but the copyright
 locks on that phone absolutely determine where you get it serviced, which
 apps can run on it, and when you have to throw it away rather than fixing
 it.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="search-order-and-the-right-to-the-future-tense"></a>Search order and the right to the future tense</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="search-order-and-the-right-to-the-future-tense"></a>PorzÄdek wyszukiwania i prawo do czasu przyszÅego</h2></div></div></div><p>
     Markets are posed as a kind of magic: By discovering otherwise hidden
 information conveyed by the free choices of consumers, those consumersâ
 local knowledge is integrated into a self-correcting system that makes
@@ -1111,7 +1130,7 @@ and others are never installed (because they appear on page one
 million). Appleâs search-ranking design decisions have a vastly more
 significant effect on consumer behaviors than influence campaigns delivered
 by surveillance capitalismâs ad-serving bots.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="monopolists-can-afford-sleeping-pills-for-watchdogs"></a>Monopolists can afford sleeping pills for watchdogs</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="monopolists-can-afford-sleeping-pills-for-watchdogs"></a>MonopoliÅci mogÄ sobie pozwoliÄ na proszki nasenne dla straÅ¼nikÃ³w</h2></div></div></div><p>
     Only the most extreme market ideologues think that markets can self-regulate
 without state oversight. Markets need watchdogs â regulators, lawmakers, and
 other elements of democratic control â to keep them honest. When these
@@ -1353,7 +1372,7 @@ logistics, the food supply, pharmaceutical production pipelines, emergency
 communications, and other critical systems that are accumulating technology
 debt in part due to the presence of deliberately insecure and deliberately
 unauditable copyright locks â it will indeed pose an existential risk.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="privacy-and-monopoly"></a>Privacy and monopoly</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="privacy-and-monopoly"></a>PrywatnoÅÄ a monopol</h2></div></div></div><p>
     Many tech companies are gripped by an orthodoxy that holds that if they just
 gather enough data on enough of our activities, everything else is possible
 â the mind control and endless profits. This is an unfalsifiable hypothesis:
@@ -1429,7 +1448,7 @@ and make the case against Facebook and Google and Twitter embeds.
   </p><p>
     In other words, while surveillance doesnât cause monopolies, monopolies
 certainly abet surveillance.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="ronald-reagan-pioneer-of-tech-monopolism"></a>Ronald Reagan, pioneer of tech monopolism</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="ronald-reagan-pioneer-of-tech-monopolism"></a>Ronald Reagan, pionier monopolizmu technologicznego</h2></div></div></div><p>
     Technology exceptionalism is a sin, whether itâs practiced by technologyâs
 blind proponents or by its critics. Both of these camps are prone to
 explaining away monopolistic concentration by citing some special
@@ -1567,7 +1586,7 @@ reasons why their smoking didnât cause their cancer (<span class="quote">â<s
 environmental toxins</span>â</span>), true believers in unregulated markets have a
 whole suite of unconvincing explanations for monopoly in tech that leave
 capitalism intact.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="steering-with-the-windshield-wipers"></a>Steering with the windshield wipers</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="steering-with-the-windshield-wipers"></a>Sterowanie za pomocÄ wycieraczek przedniej szyby</h2></div></div></div><p>
     Itâs been 40 years since Borkâs project to rehabilitate monopolies achieved
 liftoff, and that is a generation and a half, which is plenty of time to
 take a common idea and make it seem outlandish and vice versa. Before the
@@ -1598,7 +1617,7 @@ crew have forgotten that theyâre in a ship at all and no longer remember
 where the control room is. Adrift, the ship is racing toward its extinction,
 and unless we can seize the controls and execute emergency course
 correction, weâre all headed for a fiery death in the heart of a sun.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="surveillance-still-matters"></a>Surveillance still matters</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="surveillance-still-matters"></a>Systemy nadzoru majÄ ciÄgle znaczenie</h2></div></div></div><p>
     None of this is to minimize the problems with surveillance.  Surveillance
 matters, and Big Techâs use of surveillance <span class="emphasis"><em>is</em></span> an
 existential risk to our species, but thatâs not because surveillance and
@@ -1695,7 +1714,7 @@ rules requiring public oversight of police surveillance technology. The more
 the cops rely on Ring and Neighbors, the harder it will be to pass laws to
 curb them. The fewer laws there are against them, the more the cops will
 rely on them.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="dignity-and-sanctuary"></a>Dignity and sanctuary</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="dignity-and-sanctuary"></a>GodnoÅÄ i sanktuarium</h2></div></div></div><p>
     But even if we could exercise democratic control over our states and force
 them to stop raiding surveillance capitalismâs reservoirs of behavioral
 data, surveillance capitalism would still harm us.
@@ -1751,7 +1770,7 @@ difficult ideas. If you locked someone in a cell and agitated them like
 this, weâd call it <span class="quote">â<span class="quote">sleep deprivation torture,</span>â</span> and it would be
 <a class="ulink" href="https://www.youtube.com/watch?v=1SKpRbvnx6g" target="_top">a war crime under
 the Geneva Conventions</a>.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="afflicting-the-afflicted"></a>Afflicting the afflicted</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="afflicting-the-afflicted"></a>DrÄczenie udrÄczonych</h2></div></div></div><p>
     The effects of surveillance on our ability to be our authentic selves are
 not equal for all people. Some of us are lucky enough to live in a time and
 place in which all the most important facts of our lives are widely and
@@ -1802,8 +1821,8 @@ authentic selves with you. These people are sorrowing and will go to their
 graves with that secret sorrow in their hearts, and the source of that
 sorrow will be the falsity of their relationship to you.
   </p><p>
-    A private realm is necessary for human progress.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="any-data-you-collect-and-retain-will-eventually-leak"></a>Any data you collect and retain will eventually leak</h2></div></div></div><p>
+    Prywatna rzeczywistoÅÄ jest konieczna dla rozwoju ludzkoÅci.
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="any-data-you-collect-and-retain-will-eventually-leak"></a>Jakiekolwiek dane, ktÃ³re zbierasz i przetwarzasz, kiedyÅ w koÅcu wycieknÄ</h2></div></div></div><p>
     The lack of a private life can rob vulnerable people of the chance to be
 their authentic selves and constrain our actions by depriving us of
 sanctuary, but there is another risk that is borne by everyone, not just
@@ -1849,7 +1868,8 @@ the erosion of our authentic selves to the undermining of social progress,
 from state surveillance to an epidemic of online crime. Commercial
 surveillance is also a boon to people running influence campaigns, but
 thatâs the least of our troubles.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="critical-tech-exceptionalism-is-still-tech-exceptionalism"></a>Critical tech exceptionalism is still tech exceptionalism</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="critical-tech-exceptionalism-is-still-tech-exceptionalism"></a>PrzeÅomowa wyjÄtkowoÅÄ technologiczna jest nadal technologicznÄ
+wyjÄtkowoÅciÄ</h2></div></div></div><p>
     Big Tech has long practiced technology exceptionalism: the idea that it
 should not be subject to the mundane laws and norms of
 <span class="quote">â<span class="quote">meatspace.</span>â</span> Mottoes like Facebookâs <span class="quote">â<span class="quote">move fast and break
@@ -1997,8 +2017,8 @@ companies donât go under, the data they collect is maintained behind the
 minimum viable security â just enough security to keep the company viable
 while it waits to get bought out by a tech giant, an amount calculated to
 spend not one penny more than is necessary on protecting data.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="how-monopolies-not-mind-control-drive-surveillance-capitalism-the-snapchat-story"></a>How monopolies, not mind control, drive surveillance capitalism: The
-Snapchat story</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="how-monopolies-not-mind-control-drive-surveillance-capitalism-the-snapchat-story"></a>Jak monopole, a nie kontrola umysÅu, sterujÄ kapitalizmen opartym na
+systemach nadzoru: historia Snapchat</h2></div></div></div><p>
     For the first decade of its existence, Facebook competed with the social
 media giants of the day (Myspace, Orkut, etc.) by presenting itself as the
 pro-privacy alternative. Indeed, Facebook justified its walled garden â
@@ -2048,7 +2068,7 @@ tactics. Facebook users still want privacy â Facebook hasnât used
 surveillance to brainwash them out of it â but they canât get it because
 Facebookâs surveillance lets it destroy any hope of a rival service emerging
 that competes on privacy features.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="a-monopoly-over-your-friends"></a>A monopoly over your friends</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="a-monopoly-over-your-friends"></a>Monopol sprawowany nad twoimi przyjaciÃ³Åmi</h2></div></div></div><p>
     A decentralization movement has tried to erode the dominance of Facebook and
 other Big Tech companies by fielding <span class="quote">â<span class="quote">indieweb</span>â</span> alternatives â
 Mastodon as a Twitter alternative, Diaspora as a Facebook alternative,
@@ -2071,7 +2091,7 @@ entrenched advantage of the companies that came before them. To understand
 how that happened, you have to understand both interoperability and
 adversarial interoperability.
   </p><div class="blockquote"><blockquote class="blockquote"><p>
-      The hard problem of our species is coordination.
+      Trudnym problemem naszego gatunku jest koordynacja.
     </p></blockquote></div><p>
     <span class="quote">â<span class="quote">Interoperability</span>â</span> is the ability of two technologies to work
 with one another: Anyone can make an LP that will play on any record player,
@@ -2208,7 +2228,7 @@ allowing the users whoâve left to continue to communicate with users who
 havenât left yet, reaching tendrils over Facebookâs garden wall that
 Facebookâs trapped users can use to scale the walls and escape to the
 global, open web.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="fake-news-is-an-epistemological-crisis"></a>Fake news is an epistemological crisis</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="fake-news-is-an-epistemological-crisis"></a>FaÅszywe wiadomoÅci to oznaka kryzysu epistemologicznego</h2></div></div></div><p>
     Tech is not the only industry that has undergone massive concentration since
 the Reagan era. Virtually every major industry â from oil to newspapers to
 meatpacking to sea freight to eyewear to online pornography â has become a
@@ -2394,7 +2414,7 @@ reckless collection and retention of personal data, by allowing ads to be
 targeted in secret, and by foreclosing on the possibility of going somewhere
 else where you might continue to enjoy your friends without subjecting
 yourself to commercial surveillance.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="tech-is-different"></a>Tech is different</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="tech-is-different"></a>Technologia jest czymÅ odmiennym</h2></div></div></div><p>
     I reject both iterations of technological exceptionalism. I reject the idea
 that tech is uniquely terrible and led by people who are greedier or worse
 than the leaders of other industries, and I reject the idea that tech is so
@@ -2452,7 +2472,7 @@ problems â climate change, inequality, etc. â is with free, fair, and open
 tech. Our best hope of keeping tech free, fair, and open is to exercise
 caution in how we regulate tech and to attend closely to the ways in which
 interventions to solve one problem might create problems in other domains.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="ownership-of-facts"></a>Ownership of facts</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="ownership-of-facts"></a>WÅasnoÅÄ faktÃ³w</h2></div></div></div><p>
     Big Tech has a funny relationship with information. When youâre generating
 information â anything from the location data streaming off your mobile
 device to the private messages you send to friends on a social network â it
@@ -2549,7 +2569,7 @@ harassment or compiling indexes of changes in language or simply
 investigating how the platforms are shaping our discourse â all of which
 require scraping data that other people have created and subjecting it to
 scrutiny and analysis.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="persuasion-works-slowly"></a>Persuasion worksâ¦ slowly</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="persuasion-works-slowly"></a>Przekonywanie dziaÅaâ¦ powoli</h2></div></div></div><p>
     The platforms may oversell their ability to persuade people, but obviously,
 persuasion works sometimes. Whether itâs the private realm that LGBTQ people
 used to recruit allies and normalize sexual diversity or the decadeslong
@@ -2597,7 +2617,7 @@ malpractice that monopolism contributes to is a significant contributor to
 these conditions. Inequality creates the conditions for both conspiracies
 and violent racist ideologies, and then surveillance capitalism lets
 opportunists target the fearful and the conspiracy-minded.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="paying-wont-help"></a>Paying wonât help</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="paying-wont-help"></a>PÅacenie nie pomoÅ¼e</h2></div></div></div><p>
     As the old saw goes, <span class="quote">â<span class="quote">If youâre not paying for the product, youâre the
 product.</span>â</span>
   </p><p>
@@ -2730,7 +2750,7 @@ Chinese markets.  Monopolies may be made up of good, ethical people, but as
 institutions, they are not your friend â they will do whatever they can get
 away with to maximize their profits, and the more monopolistic they are, the
 more they <span class="emphasis"><em>can</em></span> get away with.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="an-ecology-moment-for-trustbusting"></a>An <span class="quote">â<span class="quote">ecology</span>â</span> moment for trustbusting</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="an-ecology-moment-for-trustbusting"></a><span class="quote">â<span class="quote"> ekologia</span>â</span> chwila na zerwanie zaufania</h2></div></div></div><p>
     If weâre going to break Big Techâs death grip on our digital lives, weâre
 going to have to fight monopolies. That may sound pretty mundane and
 old-fashioned, something out of the New Deal era, while ending the use of
@@ -2750,7 +2770,7 @@ on our society. The trustbusting era could not begin until we found the
 political will â until the people convinced politicians theyâd have their
 backs when they went up against the richest, most powerful men in the world.
   </p><p>
-    Could we find that political will again?
+    Czy moglibyÅmy ponownie znaleÅºÄ tÄ wolÄ politycznÄ?
   </p><p>
     Copyright scholar James Boyle has described how the term
 <span class="quote">â<span class="quote">ecology</span>â</span> marked a turning point in environmental
@@ -2839,7 +2859,7 @@ their monopoly profits on governance. But we canât do both. We have to
 choose between a vibrant, open internet or a dominated, monopolized internet
 commanded by Big Tech giants that we struggle with constantly to get them to
 behave themselves.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="make-big-tech-small-again"></a>Make Big Tech small again</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="make-big-tech-small-again"></a>Spraw, aby 'Big Tech' staÅa siÄ ponownie 'maÅÄ' technologiÄ</h2></div></div></div><p>
     Trustbusting is hard. Breaking big companies into smaller ones is expensive
 and time-consuming. So time-consuming that by the time youâre done, the
 world has often moved on and rendered years of litigation irrelevant. From
@@ -2959,7 +2979,7 @@ selves â and because it lets the rich and powerful figure out who might be
 thinking of building guillotines and what dirt they can use to discredit
 those embryonic guillotine-builders before they can even get to the
 lumberyard.
-  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="up-and-through"></a>Up and through</h2></div></div></div><p>
+  </p></div><div class="sect1"><div class="titlepage"><div><div><h2 class="title" style="clear: both"><a name="up-and-through"></a>W gÃ³rÄ i na wylot</h2></div></div></div><p>
     With all the problems of Big Tech, itâs tempting to imagine solving the
 problem by returning to a world without tech at all. Resist that temptation.
   </p><p>
