-"The latest version of this critique comes in the form of “surveillance "
-"capitalism,” a term coined by business professor Shoshana Zuboff in her long "
-"and influential 2019 book, <emphasis>The Age of Surveillance Capitalism: The "
-"Fight for a Human Future at the New Frontier of Power</emphasis>. Zuboff "
-"argues that “surveillance capitalism” is a unique creature of the tech "
-"industry and that it is unlike any other abusive commercial practice in "
-"history, one that is “constituted by unexpected and often illegible "
-"mechanisms of extraction, commodification, and control that effectively "
-"exile persons from their own behavior while producing new markets of "
-"behavioral prediction and modification. Surveillance capitalism challenges "
-"democratic norms and departs in key ways from the centuries-long evolution "
-"of market capitalism.” It is a new and deadly form of capitalism, a “rogue "
-"capitalism,” and our lack of understanding of its unique capabilities and "
-"dangers represents an existential, species-wide threat. She’s right that "
-"capitalism today threatens our species, and she’s right that tech poses "
-"unique challenges to our species and civilization, but she’s really wrong "
-"about how tech is different and why it threatens our species."
-msgstr ""
+"The latest version of this critique comes in the form of <quote>surveillance "
+"capitalism,</quote> a term coined by business professor Shoshana Zuboff in "
+"her long and influential 2019 book, <emphasis>The Age of Surveillance "
+"Capitalism: The Fight for a Human Future at the New Frontier of Power</"
+"emphasis>. Zuboff argues that <quote>surveillance capitalism</quote> is a "
+"unique creature of the tech industry and that it is unlike any other abusive "
+"commercial practice in history, one that is <quote>constituted by unexpected "
+"and often illegible mechanisms of extraction, commodification, and control "
+"that effectively exile persons from their own behavior while producing new "
+"markets of behavioral prediction and modification. Surveillance capitalism "
+"challenges democratic norms and departs in key ways from the centuries-long "
+"evolution of market capitalism.</quote> It is a new and deadly form of "
+"capitalism, a <quote>rogue capitalism,</quote> and our lack of understanding "
+"of its unique capabilities and dangers represents an existential, species-"
+"wide threat. She’s right that capitalism today threatens our species, and "
+"she’s right that tech poses unique challenges to our species and "
+"civilization, but she’s really wrong about how tech is different and why it "
+"threatens our species."
+msgstr ""
+"Siste versjon av kritikken plystrer til takten av "
+"<quote>overvåkningskapitalismen</quote>, et begrep Shoshana Zuboff førte i "
+"pennen i sin innflytelsesrike og lange bok fra 2019, <emphasis>Tidsalderen "
+"overvåkningskapitalismen: Kampen om en human fremtid i maktens nye "
+"frontlinjer</emphasis>. Zuboff argumenterer at "
+"<quote>overvåkningskapitalisme</quote> er en unik funksjon av teknologi-"
+"industrien, og at til forskjell fra andre skadeinnvirkende kommersielle "
+"gesjefter i historiens løp, at denne <quote>skriver seg fra uventede og "
+"illegale mekanismer for utnyttelse, verdiskapning og kontroll som effektivt "
+"sett løsriver folk fra deres adferd, mens den lager nye markeder for å "
+"forutsi oppførselsforutsigbarhet og endring av den. Overvåkningskapitalisme "
+"utfordrer demokratiske normer, og tar avskjed med århundrers "
+"markedskapitalisme på sentrale punkter.</quote> Det er en ny og dødlig form "
+"for kapitalisme, en <quote>ukontrollert kapitalisme</quote>, og vår "
+"forståelsesmangel i dens unike muligheter og farer representerer en "
+"eksistensiell, artsomfattende trussel. Hun skal ha rett i at dagens "
+"kapitalisme truer vårt artsmangfold, og hun framfører riktig nok at vår art "
+"og sivilisasjon har utfordringer. Dog tar hun kanskje virkelig feil av "
+"hvordan teknologi er forskjellig, og hvordan det truer vår art."